MARKETING OPPORTUNITIES - Newcastle Gateshead
MARKETING OPPORTUNITIES - Newcastle Gateshead
MARKETING OPPORTUNITIES - Newcastle Gateshead
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DISCOVER PASS<br />
The Discover Pass is the official city pass for <strong>Newcastle</strong><strong>Gateshead</strong>, providing visitors, delegates, residents and students with over 125 special offers at<br />
major attractions, bars and clubs, cultural venues, hotels, restaurants, sporting venues and shops.<br />
Discover Pass is valid from 1 April 2011 until 31 March 2012 and costs £10 to buy via TICs and online at www.discoverpass.co.uk.<br />
Discover Pass:<br />
It will be promoted in region by Metro Radio and ncjMedia and out of region as part of our marketing and promotional campaigns. It will also be distributed to<br />
10,000+ conference delegates attending events in <strong>Newcastle</strong><strong>Gateshead</strong> and Durham.<br />
Generate revenue by submitting special offers and discounts for the pass Ongoing Contribution becky.madeley@ngi.org.uk<br />
Earn commission by selling the Discover Pass in your venue, hotel or retail outlet Ongoing Earn commission becky.madeley@ngi.org.uk<br />
DOMESTIC LEISURE <strong>MARKETING</strong> CAMPAIGNS<br />
Throughout the year we deliver marketing and PR campaigns aimed at attracting ‘Nesting Cosmos’ to <strong>Newcastle</strong><strong>Gateshead</strong> from across the UK<br />
(Yorkshire, North West and Scotland in particular).<br />
Nesting Cosmos are independent of mind, well-educated, articulate urban dwellers that enjoy city life, culture and socialising. They are between 25 and 35 years old<br />
and take city breaks either with their partner or with groups of friends.<br />
National Marketing Campaign:<br />
Our campaign focuses around two major bursts of activity (autumn and spring) and includes national press inserts, advertising, online, radio and listings magazines.<br />
Maximise your exposure by sponsoring the overall campaign Autumn & Spring £ TBC becky.madeley@ngi.org.uk<br />
Raise your profile by advertising within national inserts Autumn & Spring £ TBC becky.madeley@ngi.org.uk<br />
Advertise your organisation via banner ads on our website and key micro sites Autumn & Spring £ TBC becky.madeley@ngi.org.uk<br />
Generate revenue by providing trackable special offers (e.g. accommodation, attractions,<br />
eating, nightlife, travel)<br />
Autumn & Spring Contribution becky.madeley@ngi.org.uk<br />
Improve your profile by providing competition prizes (e.g. accommodation, attractions, eating,<br />
nightlife, travel)<br />
Autumn & Spring Contribution becky.madeley@ngi.org.uk<br />
www.<strong>Newcastle</strong><strong>Gateshead</strong>.com
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