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MARKETING OPPORTUNITIES - Newcastle Gateshead

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conjunction with destination features<br />

Host key journalist visits and submitting news and PR stories (latest news, accolades, awards<br />

and new developments or services for event organisers) to raise your profile<br />

Ongoing Contribution / Free shelley.staines@ngi.org.uk<br />

CONFERENCE EXHIBITIONS & BUSINESS EVENTS<br />

Experiential marketing in the form of live events and face-to-face meetings unsurprisingly plays a large part in convincing conference organisers to take<br />

their own event to a new destination.<br />

There are several platforms we use to meet with conference organisers, key stakeholders and the media, all of which our partners can become involved with.<br />

International Confex 2012:<br />

The largest UK trade show at which <strong>Newcastle</strong><strong>Gateshead</strong> showcases its business visits and events offer to event organisers is moving across London to Excel in<br />

2012 to allow for a bigger focus on hosted buyers from both the UK and overseas.<br />

Be a partner on the <strong>Newcastle</strong><strong>Gateshead</strong> stand at the event March 2012 £3,500 shelley.johnson@ngi.org.uk<br />

Improve your profile at the event by offering competition prizes (accommodation, attractions,<br />

eating, nightlife)<br />

March 2012 Contribution shelley.johnson@ngi.org.uk<br />

Conference Ambassador Events:<br />

We host a range of educational and networking events for partners of the <strong>Newcastle</strong><strong>Gateshead</strong> Conference Ambassador Programme (influential local individuals<br />

involved in bidding for national and international conferences).<br />

Raise the profile of your organisation with this key client group by sponsoring or hosting<br />

exclusive events<br />

Increase your exposure to members of the programme by providing complimentary or<br />

discounted tickets to attractions or events<br />

Various Contribution gill.pilkington@ngi.org.uk<br />

Various Contribution gill.pilkington@ngi.org.uk<br />

Business Tourism Familiarisation Visits:<br />

Corporate event organisers, venue finding agencies and association event planners frequently visit the region to view venues and decide whether to bring their<br />

event to <strong>Newcastle</strong><strong>Gateshead</strong>. During 2011, <strong>Newcastle</strong><strong>Gateshead</strong> Convention Bureau will deliver a number of generic destination fam visits.<br />

Profile your venue by providing complimentary or discounted accommodation, eating, nightlife<br />

and / or travel offers<br />

Take advantage of our programme of activities by proposing / inviting your own key clients to<br />

attend destination visits<br />

Ongoing Contribution jessica.roberts@ngi.org.uk<br />

Ongoing Contribution jessica.roberts@ngi.org.uk<br />

www.<strong>Newcastle</strong><strong>Gateshead</strong>.com

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