Now More Than Ever - Rio Grande

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fusion nine Editorial Fusion is officially two years old. The issue that you are reading now is our ninth quarterly publication, and I dare say that we’ve come a fair distance. Just as PMC itself took many years to develop and introduce to the commercial marketplace, Fusion has undergone an evolution. We’ve expanded our page count from 20 to 24, added color, features and, we hope, become more sophisticated and discerning in our choice of stories and topics. When the leaders of the PMC Guild approached me in Spring 2007 and asked if I would be interested in becoming editor of what was then a still-unnamed new journal, I really didn’t know what to expect—and I’m not sure they did either. After two years, we have a better sense of ourselves and our role in the PMC community. Fusion’s predecessor, Studio PMC, had a long and distinguished history. For 10 years, it was a leading authority on PMC. But as PMC became better known and widely used, the field of journals became crowded. Toward the end of its run, Studio PMC was in competition with several magazines that were providing significant coverage of metal clay (which is a good thing, by the way). The Guild thought it would be wise to change things up a bit, to stay ahead of the curve by creating a publication that would be nimble enough to react quickly, yet substantial enough to emerge as a must-read among people in the field. As it turns out, we created a suite of publications, each with a slightly different mission. Guild leaders envisioned a publication that would keep the Guild in the forefront of PMC by providing the best and latest technical information while also reflecting trends, issues and concerns of the jewelry community in general. Two years later, here we are. We’ve put out nine issues of Fusion now, and along the way have led the discussion about an exciting new material, bronze clay; provided reasoned and un-sensational coverage of the economy as it relates to precious metal; profiled trendsetters and interesting personalities; and set an agenda for the future. Your favorite one-stop shopping source for the metal clay enthusiast page 12 www.wholelottawhimsy.com (520) 531–1966 Register online for certified, store, or designer account
journal of the pmc guild Clearly, and I hope you agree, we are much more than a mouthpiece for the Guild, although we are happy to be that, too. <strong>More</strong> important though, we’re on top of issues that are timely and consequential. We believe that Fusion offers important technical information, as well as personal stories about your friends and colleagues. We are not standing still. The world around us is changing in ways unthinkable two years ago, and we’re doing our best to keep up with it. At the beginning of 2009, we introduced iFusion, an electronic component to Fusion that will show up as an email in your inbox at least once between each issue of Fusion. We’ve published three of these already this year, and we’re barely into the second quarter. And let’s not forget, each fall members of the Guild also receive the PMC Guild Annual, a handsome book in full color that presents a juried collection of the best work of the year in PMC. Whereas iFusion might be something you read quickly and then discard, the Annual is something we hope you save and treasure. Fusion falls somewhere between those two. As a member of the PMC Guild, you are part of our community, and we a part of yours. As in any community, relationships evolve. Looking back, we’re pleased with our progress. Looking ahead, we’re downright excited about the future. I’d love to know what you think about our efforts, and as always, I welcome suggestions and ideas. Feel free to drop me a line anytime at journal@ pmcguild.com. — Bob Keyes Supplier of Fine Silver Findings for the Metal Clay Artisan www.metalclayfindings.com Toll-free 888-999-6404 Phone 401-305-3999 Fax 401-728- 8038 Email mcf@metalclayfindings.com page 13
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