Heritage Strategy 2011-14 - Rhondda Cynon Taf
Heritage Strategy 2011-14 - Rhondda Cynon Taf
Heritage Strategy 2011-14 - Rhondda Cynon Taf
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A group of six former miners from<br />
the <strong>Rhondda</strong> Fach who sang on the<br />
professional stage around Great<br />
Britain during the 1920’s depression<br />
Pride of Place
CONTENTS<br />
Section<br />
Page<br />
Foreword by Cllr. Robert Bevan...........................................................................4<br />
<strong>Strategy</strong> Overview ............................................................................................................5<br />
Introduction ......................................................................................................................7<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> Overview...............................................................................8<br />
Our Historic Legacy........................................................................................................9<br />
Local Heroes, Local Pride...........................................................................................10<br />
Background to <strong>Strategy</strong>............................................................................................11<br />
Strategic Context – A Better Life .........................................................................12<br />
Vision, Aims and Objectives .......................................................................................<strong>14</strong><br />
<strong>Heritage</strong> Benefits ...............................................................................................................15<br />
Conservation and Planning...................................................................................20<br />
Celebrating Our <strong>Heritage</strong>..........................................................................................22<br />
Aberdare Townscape <strong>Heritage</strong> Initiative ......................................................24<br />
What is Our <strong>Heritage</strong>? ...................................................................................................25<br />
Some of Our Treasures ..................................................................................................26<br />
External Partners .............................................................................................................33<br />
Working with our Communities ........................................................................36<br />
Internal Partnership Working.............................................................................37<br />
Key Partnerships .................................................................................................................38<br />
Monitor, Review and Evaluation ........................................................................40<br />
Conclusion ............................................................................................................................41<br />
Pride of Place
FOREWORD<br />
The heritage of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> is unique, priceless and inspirational.<br />
It is the foundation of who we are as individuals, as a community and of our identity<br />
within the national picture of Wales.<br />
The heritage of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> stretches back through thousands of years, encompassing the Iron, Bronze and Stone<br />
Ages. However, it is our industrial heritage that people most associate with life in the Valleys, as it made such an impact<br />
on the area. Add to that the people and events that have shaped the area and the buildings that were erected and our<br />
story is one that is fascinating and engaging.<br />
Our heritage is a major draw for tourists and visitors to the area, and it is envisaged that the heritage tourism sector will<br />
grow significantly over the next few years. However, our heritage is also important to us as communities and to our<br />
children and grandchildren in their education. We should never forget where we came from and use this knowledge to<br />
guide us into the future.<br />
As we regenerate our towns and look towards the future, it is important that we remember our past and celebrate the<br />
best from it to ensure our exceptional heritage and cultural traditions are preserved, enhanced, recognised and explained.<br />
It is also important that we find new ways of making our heritage accessible to as many people as possible in order that it<br />
continues to make a positive contribution to everybody’s life.<br />
I am pleased to be able to report that, since our first strategy document in 2007, significant progress has been made in<br />
the celebration, interpretation and recognition of our heritage. The highly successful <strong>Heritage</strong> Lottery funded Blue Plaque<br />
<strong>Heritage</strong> Trails project has enabled 30 Blue Plaques to be placed around the Borough to recognise people, places and<br />
events of note in the area. A scheme we hope to continue into the future.<br />
A number of new heritage trails have been created for both walkers and drivers, interpretation boards have been sited<br />
and a new website created.<br />
As I write, innovative audio trails are being recorded and will be available to download from the web, using the latest<br />
technology to increase access to the stories we have to tell.<br />
We successfully marked the centenary of the Tonypandy Riots with a series of events during 2010 and which included<br />
the restoration of the iconic Lady with the Lamp statue to the town of Tonypandy.<br />
Our museums and our libraries have continued to fascinate and inform enquirers and visitors about our heritage.<br />
We have improved our partnership working with local history societies and with other organisations involved in heritage<br />
and I thank and pay tribute to the work of our partners who work with us, often on a voluntary basis, to help us in our<br />
endeavours.<br />
Whilst these are challenging times for <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> and the public sector in general, it is<br />
essential that we continue to look to the future with an increased awareness of the value of our<br />
heritage. Our continuing partnerships will be critical if we are to help realise the ambition of this<br />
strategy.<br />
Cllr Robert Bevan<br />
Cabinet Member for Culture, Recreation and Tourism<br />
Pride of Place
STRATEGY OVERVIEW<br />
The heritage that we inherit is one of our greatest natural resources.<br />
It is our legacy from the past, what we live with today and what we will pass on to<br />
future generations.<br />
DEFINITION OF HERITAGE<br />
“A broad and comprehensive term that encompasses the<br />
cultural, social and physical environment, which has been or<br />
may be inherited, and which can be experienced to give a<br />
sense of community and an identity to the places in which<br />
we live.”<br />
BACKGROUND TO STRATEGY<br />
The first <strong>Heritage</strong> <strong>Strategy</strong> for <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> was<br />
produced for the period 2007 – 2010. This <strong>Strategy</strong> follows<br />
on from that and reflects the progress that has been made<br />
and the ideas and proposals for the <strong>Heritage</strong> <strong>Strategy</strong> for<br />
the next three years <strong>2011</strong> – 20<strong>14</strong>. A number of the issues<br />
raised in the original <strong>Strategy</strong> remain pertinent and the<br />
continuing approach to heritage within the Borough<br />
remains ‘work in progress’.<br />
AIM OF STRATEGY<br />
This <strong>Strategy</strong> outlines our Aim and Objectives.<br />
Our Aim is:<br />
To provide a framework that empowers <strong>Rhondda</strong> <strong>Cynon</strong><br />
<strong>Taf</strong> County Borough Council to adopt a cohesive and<br />
proactive approach to the promotion, utilisation,<br />
conservation and management of the area’s heritage in<br />
order that it may play an important role in everyday life<br />
today and in the future.<br />
OUR TREASURES INCLUDE<br />
• Museums and <strong>Heritage</strong> Park<br />
• Galleries and Art Centre<br />
• Libraries<br />
• Local History Collections<br />
• On-line Resources<br />
• Sculptures, Statues, Plaques and Monuments<br />
• Public Art<br />
• Theatres<br />
• Choirs, Bands, Poets and Artists<br />
• Listed Buildings<br />
• Parks<br />
• SSSI’s<br />
• Landscapes<br />
Benefits From our <strong>Heritage</strong><br />
• Cultural Benefits<br />
• Social Benefits<br />
• Economics Benefits<br />
• Educational Benefits<br />
• Environmental Benefits<br />
Pride of Place
STRATEGY OVERVIEW<br />
EXTERNAL PARTNERS<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council is one of a<br />
number of bodies that actively conserve and promote our<br />
heritage.<br />
Therefore we will establish and maintain good working<br />
relationships with our external partners, including:<br />
INTERNAL PARTNERSHIPS<br />
By its diverse nature, the management and promotion of<br />
our heritage had previously been fragmented in its service<br />
provision within the County Borough.<br />
Through improved internal partnership working <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong> County Borough Council has and will continue<br />
to:<br />
• Raise internal awareness and appreciation for our<br />
heritage.<br />
• Support and enhance the representation of and<br />
contribution from the Council with external<br />
partnerships.<br />
• Share knowledge, expertise and resources where<br />
appropriate to develop and deliver coherent projects.<br />
The following Key Partnerships have been highlighted:<br />
TOURISM<br />
CULTURE<br />
WORKING WITH OUR<br />
COMMUNITIES<br />
Whilst this <strong>Strategy</strong> provides a framework for the Council’s<br />
heritage service provision, its purpose is ultimately to<br />
benefit our communities.<br />
Therefore <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough<br />
Council will:<br />
• Foster good working relations with appropriate private<br />
sector and voluntary heritage related groups.<br />
• Seek opportunities to support appropriate private<br />
sector and voluntary heritage related groups where<br />
possible.<br />
• Raise awareness of and access to our heritage within<br />
the County Borough to encourage community and<br />
visitor participation in heritage related activities.<br />
REGENERATION<br />
SUSTAINABILITY<br />
MONITOR, EVALUATION<br />
& REVIEW<br />
We will monitor, review and evaluate our service by:<br />
• Relevant Officer(s) will monitor each Council-led<br />
project and feedback to appropriate partners.<br />
• <strong>Heritage</strong> Action Plan will be continuously reviewed and<br />
updated.<br />
• Completed projects will be evaluated to enable<br />
assessment of impact, benefits and lessons learnt.
INTRODUCTION<br />
The heritage that we inherit is one of our greatest natural<br />
resources. It is our legacy from the past, what we live with<br />
today and what we will pass on to future generations.<br />
<strong>Heritage</strong> is an integral part of the historic environment but<br />
it can be hard to strictly define as it is never one element,<br />
but the coming together of several. Character, identity,<br />
values and cultural variety are built up in layers of detail<br />
over time and it is the mixture of these layers that helps to<br />
make up the heritage of an area.<br />
<strong>Heritage</strong> for the purpose of this document is to be taken<br />
as a broad and comprehensive term that encompasses the<br />
cultural, social and physical environment, which has been or<br />
may be inherited, and which can be experienced to give a<br />
sense of community and an identity to the places in which<br />
we live.<br />
In adopting this definition <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County<br />
Borough Council recognises that heritage is a key element<br />
of the life and culture of the communities of the County<br />
Borough.<br />
<strong>Heritage</strong> is an evolutionary subject. Our heritage is all<br />
around us: we live our lives, consciously or not, against a<br />
rich backdrop formed by historic buildings,<br />
landscapes, cultural traditions and other survivals from our<br />
past which we add to day by day, creating a sense of place<br />
and local pride, and providing a context for everyday life.<br />
Where it is not pro-actively preserved, there is a genuine<br />
risk of the heritage of yesteryear being lost forever.<br />
For a long time it has widely been accepted that there is a<br />
rich and varied heritage in <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> of which<br />
people of the area are proud, and this is referred to in<br />
both the Community Plan and the Community<br />
Improvement Plan. However, prior to 2007, the County<br />
Borough Council had not adopted a formal, cohesive<br />
approach to recognising and celebrating the full potential<br />
of its heritage internally, its recognition to people from<br />
outside the area had not been optimised. By the<br />
appointment of a <strong>Heritage</strong> Officer to co-ordinate heritage<br />
projects, the implementation of notably a Blue Plaque<br />
<strong>Heritage</strong> Trail project and partnership working for the<br />
Tonypandy Riots centenary and the adoption of a strategic<br />
approach, some of this value has started to be realised.<br />
This <strong>Strategy</strong> is designed to build on the basis of the first<br />
strategy and other strategies such as <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong><br />
Community Plan, A Better Life, the Community<br />
Improvement Plan and the Tourism <strong>Strategy</strong>. It forms the<br />
framework for co-ordinating the management and<br />
promotion of our heritage within the County Borough<br />
from <strong>2011</strong> until 20<strong>14</strong>. In this document we will set our<br />
priorities for improvement and demonstrate how,<br />
through working in partnership, different sections<br />
within the Council can draw together and enhance<br />
the contribution that heritage can make over the<br />
next three years and embrace the Council’s message<br />
of “Strong <strong>Heritage</strong> Strong Future”.<br />
Lewis Merthyr Colliery Pit Head, 1900<br />
Pride of Place
RHONDDA CYNON TAF<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> is the 2nd largest<br />
local authority in Wales, covering 424<br />
square kilometres and with a population<br />
of 232,000.<br />
It embraces an upland plateau and three<br />
valleys in the north, with rolling farmland<br />
and woods in the south, and lies at the<br />
heart of South Wales in central proximity<br />
to the catchment areas of Cardiff,<br />
Swansea and the Brecon Beacons.<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> has an outstanding<br />
natural environment and a unique cultural<br />
heritage of which we are justly proud.<br />
Pride of Place
OUR HISTORIC LEGACY<br />
The heritage of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> is both unique and<br />
diverse ranging from evidence of our prehistoric forebears<br />
to the industrial changes of the 18th, 19th and 20th<br />
centuries.<br />
Winding Gear,<br />
Ferndale Number 2 Pit, 1911<br />
There is evidence to demonstrate human inhabitation in<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> stretching back for over 10,000 years,<br />
from the hunter-gatherer generations of the Mesolithic<br />
Period, and the semi-nomadic tribes of the Bronze and Iron<br />
Ages who established their communities on mountain tops<br />
above the densely wooded Valleys.<br />
Throughout succeeding centuries the area remained<br />
relatively peaceful and small rural communities flourished.<br />
From the Middle Ages, forestry and the rearing of cattle<br />
and sheep were principal occupations in the region, whilst<br />
crops were grown in areas that had been cleared of the<br />
dense woodland.<br />
The landscape of our Valleys changed little until discovery<br />
of natural resources within the area encouraged early<br />
industrial activity. The beginnings of the iron industry were<br />
evident as early as the 16th century and later iron became<br />
the first major industry of the area followed by tin plate<br />
and china works in the south of the region.<br />
The decline of the area’s iron industry from the 1840’s<br />
coincided with the rapid and relentless development of<br />
coal mining, as hungry entrepreneurs rapidly sank pits<br />
across the Valleys. <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> was at the heart of<br />
the world’s first industrial nation and, as a result, the<br />
landscape quickly changed out of all recognition, leaving a<br />
tangible legacy of structures and changes to the natural<br />
landscape, as hillsides were quarried away and new artificial<br />
ones created from waste products. Industrial activity was<br />
also responsible for bringing the area’s additional<br />
infrastructure required to support such heavy industry,<br />
including canals, viaducts, railways and roads.<br />
The Industrial Revolution also had a major impact on the<br />
settlement and movement of people into, within and out<br />
of the area. As the population soared from around 5,712<br />
in 1801 to in excess of 235,000 in 1901, new villages and<br />
communities grew to house the workforces that drove the<br />
industries forward, creating the rows upon rows of terrace<br />
housing that are characteristic of the Valleys.<br />
Since the decline of mining over the past 25 years our<br />
landscape has changed again, and local regeneration<br />
projects continue to play a key role in the shaping of our<br />
areas. Human nature dictates that we will continue to<br />
impact upon and evolve our surrounding areas, and<br />
therefore local communities will be central to shaping the<br />
future history of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> ensuring that it<br />
remains a dynamic cultural centre within the wider context<br />
of Wales.<br />
Sketch of Aberaman<br />
by one of the<br />
Bacon Sisters, 1827<br />
Pride of Place
LOCAL HEROES, LOCAL PRIDE<br />
A J Cook addressing miners on Cilfynydd<br />
Common during 1926 General Strike<br />
‘Spirit of <strong>Rhondda</strong>’ Statue in<br />
Tonypandy, erected by the<br />
<strong>Rhondda</strong> Civic Society<br />
Miners of Cwmneol Pit, 1905<br />
Miners at the Aberaman Colliery,<br />
year unknown<br />
Street Party in Gadlys Street,<br />
1969<br />
Plaque to commemorate Richard<br />
Trevithick,constructor of the first<br />
steam locomotive, which arrived<br />
in Abercynon in 1804 on its<br />
maiden voyage<br />
Pride of Place
BACKGROUND TO STRATEGY<br />
This is the second <strong>Heritage</strong> <strong>Strategy</strong> to be produced by <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County<br />
Borough Council and represents the Council’s ongoing strong commitment to our<br />
invaluable heritage.<br />
HERITAGE WEBSITES<br />
Since the Library and Museum Service developed specialist<br />
<strong>Heritage</strong> Websites, local history resources have been<br />
available to a wider audience. The development of the online<br />
Photographic Archive and <strong>Heritage</strong> Trail , met with a<br />
very positive response from people researching their family<br />
history. This was added to by a collaboration with the<br />
Glamorgan Archives to create<br />
www.routetoyourroots.co.uk website.<br />
The interest in heritage in the local area was confirmed by<br />
the highly popular Blue Plaque <strong>Heritage</strong> Trail project that<br />
was funded by the <strong>Heritage</strong> Lottery Fund. In addition to 30<br />
Blue Plaques being placed, trails being created and<br />
information boards being placed, a new website featuring<br />
the new trails and other information<br />
www.heritagetrailsrct.co.uk has been a step forward again<br />
from the Library Services websites that have proved so<br />
popular. Development of these web facilities is likely to play<br />
a key role in the <strong>Strategy</strong> for the next three years.<br />
HERITAGE OFFICER<br />
The creation of a <strong>Heritage</strong> Officer post and production of<br />
a <strong>Heritage</strong> <strong>Strategy</strong> in 2007 that aimed to:<br />
• Raise awareness and understanding of our heritage and<br />
the contribution it can make to everyone’s life<br />
• Strengthen the partnerships and resources that support<br />
heritage<br />
• Ensure that heritage plays a full role in strengthening<br />
our communities<br />
TOURISM AND HERITAGE<br />
Two reports by Atkins and Hyder Consulting in 2005 and<br />
2006 recognised the importance that heritage plays as an<br />
attraction for Tourism in both <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> and the<br />
Valleys of South Wales. This has been further supported by<br />
strategies by Visit Wales, the Heads of the Valleys and<br />
Capital Region Tourism. The Borough’s own Tourism<br />
<strong>Strategy</strong> also recognises the important role that heritage<br />
has to play in this regard and sets out to support key<br />
attractions like the <strong>Rhondda</strong> <strong>Heritage</strong> Park with the<br />
marketing and development of the park as the hub for<br />
history, heritage and genealogy. Many of the tourism<br />
attractions within the Bourough are heritage related.<br />
WIDER CONTEXT WORKING<br />
In 2003 PLB Projects Ltd were commissioned by the South<br />
Wales Industrial <strong>Heritage</strong> Initiative to produce an<br />
interpretative heritage plan for the area of industrial South<br />
Wales. This led to the development of Herian, - a<br />
partnership of local authorities and other organisations<br />
across the Valleys.<br />
This organisation was dissolved in March 2009 and its<br />
activities subsumed into the Valleys Regional Park project<br />
which is an EU Convergence funded project supported by<br />
Wales Assembly Government.<br />
In addition a web based project,- ‘The People’s Collection’,<br />
again led by the Assembly through the offices of the<br />
National Library of Wales is an underlying resource that<br />
must be taken into account when planning interpretive<br />
activity.<br />
• Ensure our heritage is conserved for the benefit for<br />
future generations<br />
• Link in with tourism and economic regeneration<br />
Has proved to be successful and to achieve in broad terms<br />
the objectives set. It is therefore proposed that the delivery<br />
of this <strong>Strategy</strong> will need to be underpinned by the<br />
<strong>Heritage</strong> officer in its delivery and by continuing to build<br />
upon the internal and external partnerships that have<br />
proved so fruitful in the last three years.<br />
Pride of Place
STRATEGIC CONTEXT<br />
COMMUNITY PLAN<br />
The <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> Local Strategic Partnership agreed<br />
the Community Plan 2004-<strong>14</strong>: A Better Life, in 2004. The<br />
Shared Vision of the Community Plan is that “<strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong> will be a community where everyone who lives,<br />
works in or visits the area will enjoy the benefits of a<br />
better quality of life, achieving their potential, while helping<br />
to develop and protect the area for the benefit of others.”<br />
The Community Plan is organised around five key Themes<br />
for Action in order for the County Borough to achieve its<br />
Vision, and the five Themes have been developed into<br />
strategies for improving the quality of life in <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong>. These Themes are:<br />
• Our Living Space<br />
• Learning for Growth<br />
• Our Health and Well Being<br />
• Safer Communities<br />
• Boosting Our Local Economy<br />
In producing the Community Plan the Council consulted<br />
with a wide range of groups and individuals across<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>. These groups and individuals fed back<br />
to the Council that they liked:<br />
LOCAL DEVELOPMENT PLAN<br />
In addition, the Council is currently in the process of<br />
finalising its Local Development Plan (LDP), which will<br />
shape planning within the County Borough until 2021. Two<br />
Strategic Policies within the LDP are of particular relevance<br />
with regards to this <strong>Heritage</strong> <strong>Strategy</strong>:<br />
SP10 – Built <strong>Heritage</strong>: The rich heritage and identity of<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> will be preserved and enhanced by the<br />
protection and enhancement of the historic environment.<br />
SP11 – Protection of the Natural Environment: <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong>’s distinctive rural character will be preserved<br />
and enhanced by the protection and improvement of the<br />
natural environment, countryside and landscape from<br />
inappropriate development.<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> has experienced a period of major<br />
change over recent years following the decline of heavy<br />
industrial activity in the area. This <strong>Heritage</strong> <strong>Strategy</strong> aims to<br />
support the implementation of the LDP in helping us to<br />
achieve the Vision laid out in A Better Life, creating a<br />
modern and vibrant community and improving the quality<br />
of life for everyone who lives, works in and visits <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong>.<br />
“living in an area with a strong historic and cultural<br />
tradition” and “natural beauty and historic heritage”<br />
The Council’s Community Improvement Plan breaks down<br />
the above action themes into specific targets and reports<br />
on the Council’s performance each year in achieving those<br />
objectives, thus providing strategic direction for the<br />
Council.<br />
Pride of Place
A BETTER LIFE<br />
The table below demonstrates some of the ways in which our <strong>Heritage</strong> service<br />
provision integrates into each of the Themes for Action highlighted in A Better Life,<br />
therefore supporting the Council’s overall objectives:<br />
Our Living<br />
Space<br />
Conserving and promoting our heritage relates directly to the Council’s overall objectives of Our<br />
Living Space “protecting and improving our local environment” and “making <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> a<br />
place where people want to live in the 21st Century.” By celebrating the area’s identity and our<br />
cultural and historical tradition, the Council will encourage civic pride and maintain the best<br />
elements of our past for future generations to enjoy.<br />
Learning For<br />
Growth<br />
Through a well designed and well resourced heritage service provision, the Council is able to offer<br />
a wide variety of formal and informal learning opportunities and activities to the communities and<br />
visitors of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>. A well educated and well informed community is likely to take great<br />
pride in its surroundings, and can use stories and lessons of our past to help shape an exciting<br />
future for the area.<br />
Our Health<br />
and Well Being<br />
A strong commitment to our heritage will benefit our cultural, social and physical environment,<br />
promoting healthy living, happiness and well being. For example, we are able to utilise our heritage<br />
to broaden the appeal of active pastimes, such as walks and trails, thereby encouraging increased<br />
participation. In addition, through enabling otherwise excluded individuals to access and appreciate<br />
their heritage, it is possible to contribute towards their overall standards of life.<br />
Safer<br />
Communities<br />
By celebrating a community’s shared heritage and joint future, the Council can promote a sense of<br />
community ownership, collective appreciation and citizenship within the area which may, in turn,<br />
lead to a reduction in anti-social behaviour and crime. By encouraging this type of communitystrengthening,<br />
areas are likely to be more friendly by nature, helping to make our areas safer and<br />
more pleasant places to live, work, study and visit.<br />
Boosting Our<br />
Local Economy<br />
Through contributing towards improvements in the areas highlighted above, an enhanced heritage<br />
service will help in raising the profile of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> as an attractive area to visit and invest<br />
in. Tourism has been highlighted as a likely area for potential growth in the County over future<br />
years and, through celebrating and educating people about our heritage, we can help maximise the<br />
opportunities and benefits that this offers.<br />
“<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>:<br />
Strong <strong>Heritage</strong>, Strong Future”<br />
Pride of Place
VISION, AIM & OBJECTIVES<br />
OUR VISION<br />
To celebrate and take pride in our unique historic cultural,<br />
social and physical environment, making <strong>Rhondda</strong> <strong>Cynon</strong><br />
<strong>Taf</strong> a better place to live, study and work and an<br />
inspirational place to visit.<br />
OUR AIM<br />
The aim of this <strong>Strategy</strong> is to provide a framework that<br />
empowers <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council<br />
to adopt a cohesive and proactive approach to the<br />
promotion, utilisation, conservation and management of<br />
the area’s heritage in order that it may play an important<br />
role in everyday life today and in the future.<br />
OUR OBJECTIVES<br />
• Conserve, protect and sustain the heritage of <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong> for the benefit of people today and for future<br />
generations.<br />
• Raise awareness and understanding of our heritage in<br />
order to deliver cultural, social, environmental, and<br />
educational benefits for the communities and people of<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> that derive from a sense of place<br />
and pride in local identity.<br />
• Forge links with the private sector and our communities<br />
to develop, support and sustain a culture of active<br />
participation in heritage to ensure the full potential of<br />
our heritage is fulfilled.<br />
• Broaden and promote the accessibility of <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong>’s heritage, including virtual access, proactively<br />
removing social, physical and mental barriers wherever<br />
possible.<br />
• Establish and maintain effective internal and external<br />
partnership working in order that coherent coordinated<br />
heritage projects can be designed, developed<br />
and delivered.<br />
• Promote and enhance the contribution of our heritage<br />
as an important economic asset, with particular<br />
reference to Tourism, and encourage public investment<br />
in the heritage sector.<br />
• Research and secure sources of external funding for<br />
heritage related initiatives.<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council will achieve<br />
the above Objectives by breaking them down into specific<br />
tasks, projects and initiatives, as detailed in the <strong>Heritage</strong><br />
Action Plan that supports this <strong>Strategy</strong>.<br />
Pride of Place
HERITAGE BENEFITS<br />
The heritage of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> is central to all of us and is fundamental for the<br />
future of the area. It is integral to how we perceive ourselves and to our identity as<br />
individuals, as a County Borough and our contribution within the national picture of<br />
Wales. Taking pride in, and celebrating our region’s unique identity can contribute<br />
towards the creation of a bright future for our communities and our visitors.<br />
CULTURAL BENEFITS<br />
A well resourced, proactive and cohesive approach to<br />
heritage within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> will enhance a<br />
positively distinct and motivating identity that the County<br />
Borough and its residents can take great pride in, and will<br />
contribute towards an increased sense of place for the<br />
area.<br />
Through formal appreciation and recognition of our<br />
heritage, its richness and diversity can be highlighted for the<br />
initial benefit of our communities, subsequently spreading<br />
out to build a better awareness of our character and<br />
identity to people from outside of the County.<br />
<strong>Heritage</strong> enriches and colours our contemporary culture,<br />
and the Council takes seriously its responsibility for<br />
ensuring that future generations have the opportunity to<br />
benefit from this cultural inheritance. By making a lasting<br />
impact on the lives of those within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong><br />
through heritage projects, it is perceived that there will be<br />
an increased sense of collective appreciation of what we<br />
have inherited, and a joint desire to conserve and<br />
remember the best parts from our history. Engendering an<br />
improved appreciation for our historic background,<br />
surroundings and traditions through celebrating our<br />
heritage, can contribute towards the Council achieving<br />
some of its wider goals, such as the promotion and<br />
realisation of a greater sense of citizenship and civic pride.<br />
There is evidence to suggest that common mis-perception<br />
of the South Wales Valleys from those outside of the area<br />
may be that the area is dowdy with much focus remaining<br />
around industrial activities such as coal mining, or that the<br />
area is simply being left to ‘green over’. Through an<br />
increased commitment to celebrating our heritage, the<br />
people of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> have the opportunity to tell<br />
the real and full story of our past and present. A successful<br />
approach to our varied heritage will help improve the<br />
perception and the realities of visiting <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>,<br />
and will help promote the Council’s image of being a<br />
forward-thinking and proactive organisation both locally<br />
and nationally.<br />
Encourage residents and<br />
visitors to value our heritage<br />
more highly<br />
Heighten awareness of the<br />
cultural traditions and<br />
heritage of the area<br />
Highlight the diverse culture of<br />
RCT to residents & visitors<br />
Sense of place<br />
Contributes to increased<br />
pride in identity<br />
Cultural<br />
BENEFITS<br />
Tell the true stories of RCT<br />
Challenge the perception and<br />
present the realities of RCT<br />
Sense of citizenship<br />
Demonstrate the Council’s<br />
commitment to our heritage<br />
Promote sense of<br />
community ownership<br />
Improved internal appreciation<br />
leads to improved external<br />
appreciation<br />
Pride of Place
HERITAGE BENEFITS<br />
ECONOMIC BENEFITS<br />
The possible economic benefits from successful<br />
management and promotion of our heritage are clear and<br />
significant. An increase in public involvement in heritage<br />
related activities can translate directly into additional jobs<br />
being created within the industry, and safeguard existing<br />
jobs. Companies with an involvement in heritage, history,<br />
arts, culture, leisure and so forth contribute significantly to<br />
our local economy across the public, private and voluntary<br />
sectors.<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council is committed<br />
to developing its Tourism industry, and it is also one of the<br />
aims of the Welsh Assembly Government Heads of the<br />
Valleys strategy to offer “an appealing and coherent<br />
tourism and leisure experience”1. The Tourism industry<br />
will draw much of its strength from having strong heritage<br />
and cultural attractions and will also benefit from increased<br />
interaction with external heritage bodies.<br />
<strong>Heritage</strong> plays a key role within the regeneration of our<br />
town centres and improving the quality of the physical<br />
environment. This, in turn, contributes towards attracting<br />
private sector investment and increasing footfall, potentially<br />
creating jobs and more prosperous communities. Positive<br />
regeneration will enable <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> to continue to<br />
build for the future with a sympathetic appreciation for our<br />
heritage and continued conservation of our important<br />
historical assets.<br />
Encourage more jobs and<br />
greater job retention<br />
A cohesive approach to our heritage across the Council<br />
will result in ensuring that maximum efficiency of joint<br />
resources is achieved. The purpose of this strategy is not<br />
to change ownership of projects relating to our heritage,<br />
but to ensure that these projects are available to the<br />
widest audience appropriate, and are not duplicated<br />
unnecessarily. Through working in partnership <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong> County Borough Council will also be able to<br />
maximise opportunities for external funding, and make<br />
best use of these additional resources.<br />
The strategy also aims to address the issue of improved<br />
sustainability of projects and initiatives. In order to provide<br />
services at a consistently high level it is important that the<br />
Council considers whether best use is made of existing<br />
resources before looking at investing in new ventures, and<br />
also considers the longevity of new initiatives to make sure<br />
they are not simply a ‘flash in the pan’ that exhaust a large<br />
financial investment and send out the wrong signals about<br />
the commitment of the Council towards its heritage.<br />
Economic regeneration<br />
More attractive area can build<br />
desire to invest in the area<br />
Improved sustainability<br />
Make best use of existing<br />
resources before investing in<br />
new ventures<br />
Economic<br />
BENEFITS<br />
Utlilise external funding<br />
opportunities<br />
Maximise efficiency of<br />
resources through<br />
partnership working<br />
Utilise Valleys Regional Park<br />
& ERIH etc. to bring in<br />
additional visitors<br />
Maximise contribution to<br />
tourism<br />
Capitalise on significant contribution made by<br />
private/public/voluntary organisations<br />
involved with <strong>Heritage</strong>, Culture etc.<br />
Pride of Place
HERITAGE BENEFITS<br />
EDUCATIONAL BENEFITS<br />
Our heritage is all around us and offers lifelong learning<br />
opportunities to people from all sections of the<br />
community. Through developing and delivering an<br />
illuminating heritage service, <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> CBC will<br />
be able realise many of these educational benefits that have<br />
the potential to reach everyone who lives, works in or<br />
visits the area.<br />
We all benefit from learning about our local environment.<br />
Educated communities are more likely to value their<br />
historical assets, and therefore care for their surroundings,<br />
leading to improved conservation. Informal educational<br />
opportunities offer subconscious learning, create enjoyable<br />
and interactive activities, and encourage participation from<br />
all sections of society.<br />
Education is not simply an experience that we undertake<br />
up until a certain age. Through the Council’s commitment<br />
to lifelong learning, formal and informal education plays a<br />
key part of our everyday lives. Our heritage is an<br />
invaluable educational tool, informing us of our local<br />
history, culture and environment.<br />
As we can learn from our heritage in a wide variety of<br />
ways, it allows everyone to draw from the benefits of this<br />
lifelong learning opportunity in the manner that they find<br />
most interesting and inspiring. Some of the channels<br />
through which we absorb our heritage include:<br />
• Schools<br />
• Libraries<br />
• Talks & Presentations<br />
• Libraries<br />
• Museums<br />
• Historical Buildings<br />
• Monuments<br />
• Plaques<br />
• Statues & Sculptures<br />
• Countryside<br />
• Organised Walks<br />
• Parks<br />
• Art & Crafts<br />
• Drama, Music & Dance<br />
• Art Galleries and<br />
Public Art<br />
Outreach of<br />
heritage services<br />
This strategy is published at a time when public enthusiasm<br />
for the past is increasingly evident with ever more<br />
television programmes relating to our heritage and the<br />
adoption of modern, creative approaches to historical<br />
buildings and museums across the UK.<br />
This strategy aims to tap into this interest and offer people<br />
within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> the opportunity to celebrate its<br />
great historical diversity, educate those from outside of the<br />
area the significance and identity of our past and<br />
demonstrate there is much to learn much about the<br />
national picture of Wales here within our own County. It<br />
also aims to act as an educational tool for politicians<br />
internally and externally of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>, so that it<br />
may have a positive influence on regional and national<br />
policies and priorities.<br />
Opportunitities for<br />
training in specific skills<br />
(Arts/Culture etc.)<br />
Informal learning can be<br />
interactive fun<br />
Increased Lifelong Learning<br />
opportunities for people from all<br />
sections of the community<br />
<strong>Heritage</strong> services are<br />
educational assets<br />
Education<br />
BENEFITS<br />
Enjoyable experiences<br />
can create thirst to<br />
learn more<br />
Make history<br />
come alive<br />
Extra curricular<br />
opportunities<br />
WAG Aim: “A well<br />
educated and skilled<br />
population”<br />
Embrace online<br />
technology to<br />
provide 24/7 access<br />
to our heritage<br />
Formal and<br />
informal learning<br />
Better understanding of our<br />
heritage both locally and<br />
from those outside of RCT<br />
Pride of Place
HERITAGE BENEFITS<br />
ENVIRONMENTAL BENEFITS<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> boasts large areas of important natural<br />
habitats, landscape which tells the story of our industrial<br />
past and towns and villages rich in history. The<br />
environment is all around us and is one of our most<br />
significant assets that we have relating to our heritage.<br />
There is often a common mis-perception that<br />
conservation and access are mutually exclusive goals, but<br />
this is not necessarily the case. Indeed it is more likely that<br />
an empowered and informed community will be more<br />
protective of its heritage assets. It is important that we<br />
appreciate and utilise our rich natural, historic and built<br />
landscape, and this strategy aims to work alongside the<br />
Council’s Environmental <strong>Strategy</strong> to ensure that we benefit<br />
from the educational and cultural opportunities it presents,<br />
whilst ensuring that the beauty and biodiversity of our<br />
countryside is maintained and improved upon.<br />
Surveys of local residents have helped demonstrate the<br />
importance of an attractive local environment to those<br />
who live and work in <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>1, and it is vital<br />
that we protect and conserve our heritage for future<br />
generations to enjoy. The cost of managing our heritage<br />
assets is significantly reduced if regularly maintained, whilst<br />
the long term implications of not preserving our heritage<br />
and environment now are potentially severe in relation to<br />
the future overall quality of life of our communities.<br />
Environmental benefits do not simply relate to the<br />
landscape and buildings. There are strong links between<br />
our environment and health, regeneration and safety within<br />
our communities. A strong heritage service provision will<br />
contribute towards the Council maximising the positive<br />
effects on these wide-ranging areas.<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council aims to<br />
“protect and improve our local environment, which we<br />
value because of the growing quality of its biodiversity,<br />
natural beauty, heritage, parks and open spaces, streetscape<br />
and architecture”2. It also embraces another of the<br />
themes of the Welsh Assembly Government Heads of the<br />
Valleys strategy to provide and maintain “an attractive and<br />
well-used natural, historic and built environment”3.<br />
Protection, conservation<br />
and promotion of local<br />
environment<br />
Combining conservation<br />
appropriately with access<br />
WAG Aim: “An attractive and<br />
well-used natural, historic and<br />
built environment.”<br />
Links to activity,<br />
involvement & health<br />
Environmental<br />
BENEFITS<br />
Improved landscape<br />
Long term cost of not<br />
maintaining and<br />
enhancing our<br />
environment is great<br />
(not just financial)<br />
Links to RCT<br />
Environmental <strong>Strategy</strong><br />
Appreciation of RCT<br />
areas: limit need for<br />
people to venture out to<br />
experience history<br />
Pride of Place
HERITAGE BENEFITS<br />
SOCIAL BENEFITS<br />
A commitment to our heritage and cultural background is<br />
key to provoking a strong sense of self worth within local<br />
communities, especially those under economic pressure,<br />
and plays a significant role within social regeneration and<br />
supporting local partnerships.<br />
Through encouraging our communities to celebrate their<br />
sense of common past and shared present, the Council<br />
aims to embrace the traditional spirit of togetherness and<br />
comradeship that characterises the South Wales Valleys,<br />
whilst also providing increased opportunities for social<br />
inclusion and participation. As heritage is a very wide and<br />
open subject it offers a variety of ways for people to get<br />
involved, and reaches out to people from all backgrounds<br />
and of all abilities.<br />
Undertaking heritage related activities offers enjoyable<br />
participation as well as the opportunity to interact with<br />
other members of the community whom share specific<br />
interests. Successful service provision will result in an<br />
increased number of local people and visitors engaging in<br />
and celebrating their shared interests in the heritage of<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>.<br />
communities. Through achieving this goal, the Council will<br />
be helping to maximise the involvement from the<br />
communities of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> towards the local<br />
agenda, which, in turn, contributes towards the national<br />
picture of Wales, and helps in changing the perception of<br />
the South Wales Valleys to the rest of the country.<br />
There are also potential health benefits from an improved<br />
service provision that should also not be ignored. Access<br />
to an increased heritage service provision will help<br />
encourage activity and participation, and will promote<br />
enjoyment of our outdoor spaces and landscape. The<br />
Council also has the opportunity to take the service out to<br />
people who are otherwise unlikely to access it, thus<br />
offering potential opportunities to improve the standard of<br />
life for a wider audience. One good example of this would<br />
be the possibility of taking heritage services into care<br />
centres for elderly people, which could encourage people<br />
to revisit their memories of the past for both their own<br />
enjoyment, and to ensure that these memories are not<br />
simply lost to the passage of time.<br />
By removing many of the social barriers to community<br />
participation, as well as any physical ones, <strong>Rhondda</strong> <strong>Cynon</strong><br />
<strong>Taf</strong> County Borough Council seeks to engender a greater<br />
sense of confidence, energy and empowerment within its<br />
Sense of self<br />
worth<br />
Enjoyment gained through<br />
learning and doing<br />
Social inclusion: sense of<br />
common past and<br />
present<br />
Social regeneration<br />
Social cohesion<br />
through involvement<br />
Health benefits<br />
through participation<br />
SOCIAL<br />
BENEFITS<br />
<strong>Heritage</strong> is an<br />
interactive and wideranging<br />
subject -<br />
involve many people<br />
Social variety<br />
Shared interests:<br />
family & group<br />
activities<br />
Through participation you<br />
can build knowledge, skillls<br />
and understanding<br />
Engender confidence,<br />
energy and<br />
empowerment<br />
Improved access to all.<br />
Remove social barriers as<br />
well as physical ones.
Conservation and Planning<br />
Conservation and Planning<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> Council’s Planning Department are<br />
continually working towards the conservation of the<br />
historic environment, in particular in its built form. The<br />
County Borough has approximately 370 Listed Buildings<br />
and 16 Conservation Areas, as well as approximately 80<br />
Scheduled Monuments.<br />
Any works which affect a Scheduled Monument will<br />
normally require Scheduled Monument Consent, and this<br />
process is administered by Cadw.<br />
Works of alteration to a Listed Building which would affect<br />
its character require Listed Building Consent, and works to<br />
unlisted buildings in Conservation Areas may require<br />
Conservation Area Consent or Planning Permission. Where<br />
this is the case, such applications will come through the<br />
Planning Department and specifically the Conservation<br />
Officer. The Council will give due regard to the desirability<br />
to preserve or enhance the character of a Conservation<br />
Area, and also the need to preserve the special<br />
architectural or historic interest of any Listed Building, with<br />
– The Council’s Perspective<br />
the ultimate aim of conserving the historic environment of<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> for future enjoyment and<br />
understanding.<br />
In addition to the daily planning functions performed in<br />
relation to the historic environment, the Special Projects<br />
Team within the Planning Department are working<br />
towards a number of longer term, strategic projects which<br />
aim to conserve the historic environment for the future<br />
and to raise awareness and understanding.<br />
These longer terms projects include:<br />
• Conservation Area Appraisals and Management Plans<br />
for all of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>’s 16 Conservation Areas.<br />
• Monitoring and Photographic records of Listed<br />
Buildings within the County Borough and also of some<br />
of the Conservation Areas.<br />
• Awareness Raising – working towards raising awareness<br />
with regard to designated historic assets amongst<br />
property owners, the general public and the Council’s<br />
own officers and councillors.<br />
• Building Relationships with external bodies such as<br />
Cadw, the Royal Commission on the Ancient and<br />
Historic Monuments of Wales, the Glamorgan and<br />
Gwent Archaeological Trust and the national amenity<br />
societies.<br />
• A ‘Local List’ of heritage assets that are not nationally<br />
designated but are nonetheless of value and worthy of<br />
recognition is being considered. Although a Local List<br />
would bring no formal protection over assets, it would<br />
be a useful tool in raising awareness and understanding,<br />
and in the conservation of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>’s rich<br />
historical legacy.<br />
The Planning Department aims to work closely with other<br />
Council departments in order to ensure a consistent and<br />
beneficial approach to the management of the historic<br />
environment.<br />
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Celebrating Our HeriTage<br />
Pride of Place
Celebrating Our HeriTage
Aberdare Townscape<br />
<strong>Heritage</strong> Initiative<br />
The central Aberdare Conservation area is ‘an area of<br />
special architectural/historic interest of predominantly<br />
Victorian character’. The town centre contains 33 listed<br />
buildings considered to be of outstanding historic merit.<br />
Preservation and restoration of these fine buildings will<br />
help to drive the town forward, making it more attractive<br />
for visitors, vibrant for residents and prosperous for<br />
business owners, creating job opportunities for local<br />
people.<br />
To make the restoration of historic properties a reality,<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> along with partners the <strong>Heritage</strong><br />
Lottery Fund, Welsh Assembly Government Heads of the<br />
Valleys Programme and CADW are making £1.9m<br />
available to building owners/leaseholders over a five year<br />
period.<br />
Complimented by community and educational initiatives,<br />
and training opportunities for local contractors, Aberdare<br />
Townscape <strong>Heritage</strong> Initiative aims towards defining an<br />
affluent and thriving town centre.<br />
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WHAT IS OUR HERITAGE?<br />
DEFINITION OF HERITAGE<br />
It can be hard to strictly define what our heritage is as it combines many different elements that are created over a huge<br />
period of time. For the purposes of clarity, <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council will adopt the following<br />
definition of <strong>Heritage</strong>:<br />
“<strong>Heritage</strong> is a broad and comprehensive term that encompasses the cultural, social and<br />
physical environment, which has been or may be inherited, and which can be experienced<br />
to give a sense of community and an identity to the places in which we live.”<br />
CATEGORIES OF HERITAGE<br />
It can be hard to strictly define what our heritage is as it combines many different elements that are created over a huge<br />
period of time. For the purposes of clarity, <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council will adopt the following<br />
definition of <strong>Heritage</strong>:<br />
• Historic environment<br />
• Physical environment<br />
• Social environment<br />
• Buildings<br />
• Monuments and Sculptures<br />
• Landmarks<br />
• Landscapes<br />
• Sites and Spaces<br />
• Archaeology<br />
• Nature / biodiversity / habitats<br />
• Artefacts<br />
• Archives<br />
• Local History Collections<br />
• Oral history (Language, dialect etc)<br />
• Memories<br />
• Cultural identity<br />
• Character<br />
• Values<br />
• Traditions and customs<br />
• Arts and traditional crafts<br />
• Public art<br />
• Music, drama and dance<br />
• Literature and poetry<br />
• Movement of people into, within and out of the area<br />
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SOME OF OUR TREASURES<br />
Within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> we are fortunate to live our lives against a rich backdrop<br />
reflecting our strong and diverse heritage. Whilst, inevitably, a certain amount of our<br />
heritage has been lost to the passage of time, much remains in forms such as historic<br />
buildings, landscapes, monuments and historical records.<br />
The purpose of this document is not to list each and every heritage asset within the<br />
County Borough, although a small selection of our Treasures are explained below:<br />
The <strong>Rhondda</strong> <strong>Heritage</strong> Park is based at<br />
the former Lewis Merthyr Colliery in Trehafod where the<br />
pits were sunk in the late nineteenth century. Today it is a<br />
living testament to the mining communities of <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong>, and has been one of the top heritage and<br />
cultural visitor attractions in South Wales since it opened in<br />
1989. As well as offering audio-visual presentations on<br />
“Black Gold – The Story of Coal,” ex-miners provide<br />
authentic tours through the underground workings of the<br />
Colliery, contributing their own anecdotes of life<br />
underground along the way.<br />
Above ground, the <strong>Heritage</strong> Park offers an indoor<br />
reconstruction of a period Village Street displaying the<br />
domestic and commercial life of the Valleys.<br />
Throughout the year the Park houses a range of events,<br />
such as the annual Transport Festival, a Family History<br />
Weekend and Santa’s Toy Mine, catering for a wide range<br />
of audiences.<br />
The <strong>Cynon</strong> Valley Museum & Gallery is<br />
situated in the Grade II Listed Gadlys Iron Works building<br />
in Aberdare. The main museum focuses on the Social<br />
History within the<br />
<strong>Cynon</strong> Valley over the<br />
past 250 years from<br />
the birth of the<br />
Hirwaun iron industry<br />
to the present day,<br />
covering issues such as<br />
health, religion, popular<br />
culture, costume, sport<br />
and war.<br />
The Art Gallery houses<br />
a programme of<br />
contemporary art and<br />
design bringing works<br />
and exhibitions from all<br />
over the world.<br />
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The Pontypridd Museumis housed in a<br />
Grade II Listed converted Tabernacl Chapel, built in 1861,<br />
and tells the story of the town and it’s people. The varied<br />
exhibition programme illustrates elements of social, military,<br />
sporting and cultural history, as well as industry and<br />
transport.<br />
The Museum is situated adjacent to the Old Bridge, built<br />
by William Edwards, which was the longest single-spanning<br />
bridge in Europe when completed at the third attempt in<br />
1756. The Bridge is today both a Scheduled Ancient<br />
Monument and is Grade I Listed.<br />
Nantgarw China Works is housed in a mideighteenth<br />
century farmhouse, which is today both a<br />
Scheduled Ancient Monument and is Grade II Listed.<br />
Whilst the paste used to make the porcelain here in the<br />
early nineteenth century was so difficult to fire that many<br />
articles cracked in the process, what is now regarded as<br />
some of the finest porcelain in Europe was produced here<br />
in 1818 and 1819.<br />
The site was purchased by <strong>Taf</strong>f Ely Borough Council in<br />
1990 and is supported by the ‘Friends of Nantgarw’, who<br />
have around 150 members dedicated to preserving this<br />
historically important site for future generations.<br />
Pride of Place
The Hetty is a Grade 1 listed pit head building that<br />
can be seen between Hopkinstown and Porth in the<br />
<strong>Rhondda</strong>. Whilst this building is not accessible to the<br />
general public at present, it has been the subject of<br />
restoration to the steam Winding Engine that it houses<br />
which can be seen working on special occasions<br />
Reference Librariesat Aberdare, Pontypridd and<br />
Treorchy and the jointly funded Glamorgan Archives based<br />
in Cardiff collect a wealth of material relating to the history<br />
of the County and hold family history resources, such as<br />
census returns. <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough<br />
Council has used these resources to create inviting<br />
opportunities to discover our heritage through a range of<br />
On-line Experiences.<br />
Available via the Library Service, the Our Past and Digital<br />
Photographic Archive provide tools for exploring our past,<br />
and the Council’s Libraries and Museums Service has<br />
worked in partnership with the Glamorgan Archives to<br />
document our area’s history on the innovative and<br />
groundbreaking website www.routetoyourroots.co.uk A<br />
new web facility featuring the Blue Plaques that have<br />
recently been placed throughout the borough and a range<br />
of walking and driving trails are available through a new<br />
website www.heritagetrailsrct.co.uk<br />
The National Assembly for Wales has a statutory duty to<br />
compile lists of buildings of special architectural or historic<br />
interest, which it arranges through Cadw. These lists are<br />
used to help planning authorities make decisions with the<br />
interests of the historic environment clearly identified.<br />
Listed buildings are classified in grades to indicate their<br />
relative importance. The grades, as defined by Cadw, also<br />
relate to the permitted level of alteration without requiring<br />
listed building consent:<br />
Grade I – Buildings of exceptional, usually national interest.<br />
Grade II* – Particularly important buildings of more than<br />
special interest.<br />
Grade II – Buildings of special interest that warrant<br />
preserving.<br />
In addition, local Councils have the authority to designate<br />
Conservation Area status, defined under the Civic<br />
Amenities Act 1967 as “areas of special architectural or<br />
historic importance, the character or appearance of which<br />
it is desirable to preserve or enhance”. Conservation<br />
Areas are able to give broader protection than listing<br />
individual buildings and all features within that area.<br />
There are currently 369 Listed Buildings within <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong>, serving as a physical and precious record<br />
of our social history and our heritage. Such<br />
buildings both enrich the appearance of<br />
an area and add a sense of<br />
individuality and identity to our<br />
communities.<br />
Pride
Throughout <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> there are a number of<br />
Statues, Sculptures, Plaques and other Historic Monuments,<br />
opening a window into another time, reminding us of some<br />
of the characters and moments that have shaped our<br />
heritage.<br />
Statues of The Lady of Penrhys in the<br />
<strong>Rhondda</strong> (pictured below), Dr. William Price in<br />
Llantrisant and ‘Caradog’ Griffith Rhys<br />
JoneS in Aberdare are one example from each Valley,<br />
although there are over 100 statues, sculptures, plaques<br />
and monuments in the County commemorating authors,<br />
poets, musicians, sportsmen, politicians, innovators, collieries<br />
and colliery disasters. In addition, there are a considerable<br />
number of Public Artworks within the area to be found in<br />
our town centres and communities, reflecting our heritage<br />
and aspects of life within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>, for example<br />
artwork celebrating musicians from <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong> in a subway under Catherine Street<br />
in Pontypridd.<br />
Built from Miner’s subscriptions, the ‘New<br />
Welfare Hall’ opened its doors in<br />
September 1938 and was named The<br />
Coliseum Theatre in<br />
October of that year. Built with the<br />
original intention that the venue<br />
would “contribute materially to the<br />
happiness, recreation and<br />
enjoyment of the mining<br />
community of Trecynon”, the<br />
Coliseum became widely regarded<br />
as the capital of Welsh amateur<br />
theatre by the late 1950’s.<br />
Following a steady period of<br />
decline the Theatre was purchased<br />
by the <strong>Cynon</strong> Valley Borough<br />
Council in 1989 and underwent a<br />
programme of refurbishment and<br />
renovation.<br />
Today, the building has many unique features, including<br />
distinct acoustic nodules and intriguing wall friezes in the<br />
auditorium, and the venue develops a diverse programme<br />
of events including drama, ballet, opera, comedy, music,<br />
children’s events, educational events and productions by<br />
local community groups.<br />
The Grade II Listed Muni Arts Centre is a<br />
beautiful converted church with a distinct spire and rose<br />
window, situated in the centre of the Pontypridd.<br />
Converted from a Church into a Dance Hall in 1961, the<br />
Muni underwent a major refurbishment programme in<br />
1990 to form a multi-functional Arts Centre.<br />
Just like the Coliseum Theatre, the venue offers a wide<br />
ranging programme of events to suit a variety of tastes<br />
and, upstairs, the Circle Gallery is a bright and airy gallery<br />
by day that turns in to an atmospheric music performance<br />
space by night, with musicians playing under the stunning<br />
rose window.<br />
The Park & Dare Theatre in Treorchy was<br />
built in 1913 through money raised from ‘Penny in the<br />
Pound’ contributions from the Dare Collieries. Initially built<br />
as a Concert Hall, the venue was adapted in the 1920’s to<br />
cater for the increased demand for moving pictures.<br />
Although the Theatre had been very popular through until<br />
the 1960’s, competition from television coupled with the<br />
1966 closure of the collieries accelerated the decline of<br />
the building and it’s income. Faced with closure, the venue<br />
was donated to <strong>Rhondda</strong> Borough Council in 1975, since<br />
when it has received refurbishment and redevelopment.<br />
Today, the Grade II* Listed building is home to the<br />
Treorchy Male Choir and the Parc & Dare Band.<br />
Pride of Place
As a nation, Wales has a rich Musical <strong>Heritage</strong> that enriches<br />
our distinctive culture. Within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>, music<br />
has traditionally been important to our communities, both<br />
during the era of mining, and even more so during its<br />
decline.<br />
There are a great number of operatic and choral societies,<br />
including male voice choirs, within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>,<br />
along with other musical societies such as bands. Some<br />
points of note with regard to our musical heritage are:<br />
• The Cory Band is one of the most prominent<br />
and successful brass bands in Great Britain, originally<br />
formed as the Ton Temperance band in 1884 it changed<br />
its name in 1895 when it was sponsored by local<br />
entrepreneur Sir Clifford Cory.<br />
• One of the best known male voice choirs in Wales is<br />
the Treorchy Male Choir. The Choir has<br />
achieved a record number of Eisteddfod wins, produced<br />
a number of commercial albums and successfully toured<br />
the USA, Canada and Australia, serving as a wonderful<br />
ambassador for Wales and <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>.<br />
• Hen Wlad Fy Nhadau (Land of My Fathers),<br />
by tradition the National Anthem for Wales, was<br />
written by Pontypridd residents Evan James (music) and<br />
his son James James (lyrics) in January 1856.<br />
• Another song steeped in Welsh Culture is Cwm<br />
<strong>Rhondda</strong>, written by John Hughes. Rugby fans<br />
watching the Welsh national team regularly sing the<br />
popular hymn, first heard in 1907 in Capel <strong>Rhondda</strong>,<br />
Hopkinstown.<br />
• Music legend Sir Tom Jones (birth name<br />
Thomas Jones Woodward) was born in Treforest near<br />
Pontypridd, and has been an international superstar<br />
since the mid-1960’s. Winner of a Grammy Award in<br />
1965, his hits include Green Green Grass of Home, It’s<br />
Not Unusual, What’s New Pussycat and Delilah.<br />
• The Stereophonics were formed in 1992 in<br />
the village of Cwmaman near Aberdare and have<br />
become a world famous rock band. This relatively<br />
recent addition to our ‘hall of fame’ reminds us that<br />
today’s events become tomorrow’s heritage.<br />
Pride of Place
Dare Valley Country Park is spread over<br />
500 acres of countryside and offers people the<br />
opportunity to stay and to explore our local environment.<br />
Formerly home to 19 coal pits and drift mines, Dare Valley<br />
was the first Country Park in Britain to be developed on<br />
reclaimed, former industrialised land and was opened in<br />
1974. The Park offers accommodation facilities for<br />
caravans and tents, and also has a Residential Centre,<br />
popular with Environmental Education groups. The Park’s<br />
Inheritance Centre offers an insight to the area’s history,<br />
whilst waymarked trails and orienteering courses lead<br />
alongside streams and lakes, and climb to provide<br />
panoramic views of the <strong>Cynon</strong> Valley.<br />
Within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> we have excellent examples of<br />
Neolithic, pre-industrial, industrial and post-industrial<br />
Landscapes. These include evidence of Neolithic hunters in<br />
the Cwmbach area, the Bronze Age landscape of Llyn Fawr,<br />
‘Old Smokey’ in Tylorstown, Hirwaun Iron Works, old parish<br />
roads and traditional rural farms. The South Wales Valleys<br />
landscapes are also characterised by rows upon rows of<br />
terrace housing that were quickly erected to<br />
accommodate the huge number of workers that swarmed<br />
to the area in search of jobs down the mines.<br />
Pride of Place
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> has many parks within the County<br />
Borough, each possessing interesting historical links to the<br />
industrial heritage of our local communities. The parks are<br />
traditional parks incorporating seasonal bedding displays,<br />
floral features and trees, and sporting facilities.<br />
The premier park in the County Borough is<br />
Ynysangharad War Memorial Park in<br />
Pontypridd. Ynysangharad Park was opened in 1923 as a<br />
Memorial to those killed during the Great War, and is laid<br />
out in traditional 1920’s Edwardian style. The site formerly<br />
gave home to a huge pavilion, erected in 1893 for the<br />
National Eisteddfod of that year, and a 1930’s built lido,<br />
affectionately known to locals as ‘The Puddle’, the shell of<br />
which remains today.<br />
In addition to the lido, the Park includes many notable<br />
features, including the Band Stand and a number of statues<br />
and memorials, including a statue dedicated to Evan and<br />
James James, composers of the Welsh National Anthem<br />
who lived in Pontypridd. The Park is also the holder of the<br />
Green Flag Award, the national standard for Parks and<br />
green spaces in England and Wales.<br />
Possibly the finest example of a Victorian Park within<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> is Aberdare Park, which<br />
opened in 1869. As well as the picturesque lake, the Parks<br />
boasts an elaborate cast iron fountain commemorating the<br />
coronation of King George V and Mary in 1911, one of<br />
only three fountains of its type and period in the country,<br />
as well as other notable monuments. The National<br />
Eisteddfod was held in the Park in 1956 and a fine<br />
Gorsedd Circle was erected to commemorate this event.<br />
Bronwydd Park is the only public Park in Porth<br />
and was gifted to <strong>Rhondda</strong> District Council in 1921 by<br />
William Evans, founding director of the Porth based<br />
industrial and commercial<br />
giant Thomas & Evans Ltd.<br />
The Park was opened in<br />
1924 after money had been<br />
raised from the Miner’s<br />
Welfare Fund providing two<br />
ornate entrances to the<br />
Park, pathways, benches and<br />
shrubbery.<br />
In addition to the colourful<br />
floral displays, a Grade II<br />
Listed bronze bust of<br />
William Evans can be seen in<br />
the Park.<br />
Some sites in our communities are considered so<br />
important the nation’s natural heritage they are notified as<br />
Sites of Specific Scientific Interest (SSSI’s) under the Wildlife<br />
and Countryside Act 1981. The legislation protects SSSI’s<br />
from operations that may cause damage to the sites,<br />
thereby conserving the best examples of wildlife habitats,<br />
geological features, flora, fauna and landforms for the<br />
future.<br />
Within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> our working around for wildlife<br />
is guided by ‘Action for Nature: The Local Biodiversity<br />
Action Plan’, which includes actions to raise awareness and<br />
appreciation of local wildlife, and protect and manage our<br />
natural environment, including our SSSI’s.<br />
Pride of Place
EXTERNAL PARTNERS<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council is one of a number of bodies that play an<br />
active role in the conservation and promotion of our heritage. In order to succeed in<br />
capturing interest in the heritage of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>, as well as raising the profile of<br />
the County Borough within the wider community, it is vital that we establish and<br />
maintain healthy and productive working relationships with our external partners,<br />
some of whom are listed below:<br />
Valleys Regional Park – which is the EU Convergence funded programme is supporting a range of<br />
environmental, tourism, heritage and infrastructure projects across the valleys area.<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> has received funding for the Tonypandy Centenary and Cordell Festival and for<br />
the Audio trails project that is currently in production.<br />
A range of community Tourism initiatives are also likely to be relevant to the Borough.<br />
This scheme has taken over some of the responsibilities and co-ordinating tasks previously<br />
undertaken by HERIAN, a partnership that was disbanded in 2009.<br />
Cadw – the Welsh for “to keep” – is the Welsh Assembly Government’s historic environment<br />
division, and is the Welsh equivalent of English <strong>Heritage</strong> or Historic Scotland.<br />
Although not necessarily within their ownership, a great number of Welsh castles, historic houses<br />
and monuments are in Cadw's care, meaning they are responsible for the sites’ upkeep and for<br />
making them accessible to the public. In addition, Cadw are responsible for maintaining Listed<br />
Buildings records, ensuring the preservation of historic buildings and archaeological sites, and<br />
producing a number of publications to educate visitors and owners of historic buildings and<br />
monuments alike.<br />
The European Route of Industrial <strong>Heritage</strong> (ERIH) is a network linking and promoting the most<br />
significant industrial heritage sites in Europe, the former heartland of the industrial revolution.<br />
ERIH identified the <strong>Rhondda</strong> <strong>Heritage</strong> Park as an “Anchor Point” in January 2007. These Anchor<br />
Points form “Regional Routes” that link sites and landscapes that have left their mark on European<br />
industrial heritage.<br />
The Glamorgan Archives collect, preserve and make accessible documents relating to the history of<br />
our local area. <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council has worked in partnership with the<br />
Glamorgan Record Office to produce a website documenting family and local history on<br />
www.routetoyourroots.co.uk<br />
The Countryside Council for Wales works alongside English Nature and Scottish Natural <strong>Heritage</strong><br />
as a statutory advisor to the government on preserving and promoting natural beauty, wildlife and<br />
the opportunity for outdoor enjoyment.<br />
In addition to their responsibility for designating Sites of Specific Scientific Interest (SSSI’s), the<br />
Countryside Council for Wales undertakes research, administers environmental grants and<br />
proactively promotes enjoyment and appreciation of the 22 percent of Welsh countryside that is<br />
open to the public through initiatives such as “Discovering Wales’ Natural <strong>Heritage</strong>”.<br />
Pride of Place
EXTERNAL PARTNERS<br />
Sustrans is a UK sustainable transport charity, whose vision is a world in which people can choose<br />
to travel in ways that benefit their health and the environment.<br />
Through initiatives such as the “Valleys Cycle Network”, Sustrans create walking and cycle routes<br />
that open up the natural beauty of our communities by leading people through heritage sites, green<br />
spaces and river corridors. In addition to promoting healthy living and contributing towards<br />
tourism, the Networks serve to improve public appreciation for the environment all around us, and<br />
improving perceptions of life in the Valleys.<br />
Groundwork Wales is an environmental regeneration charity that aims to achieve sustainable<br />
communities through joint action, combining environmental, social and economic programmes in a<br />
holistic approach to regeneration.<br />
Groundwork Merthyr & <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>f are the local Trust who work towards improving the<br />
quality of the local environment, the lives of local communities and the sustainability of local<br />
business, involving local people in practical projects and encouraging community action.<br />
Groundwork’s ‘Loops & Links’ project is a leading initiative contributing to the development of the<br />
South Wales Valleys as a tourism and visitor destination, creating exciting routes for walkers,<br />
mountain bikers and horse riders, and linking communities with the countryside<br />
VISIT Network was set up to bring together, develop and support communities throughout<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> and the surrounding areas, to link up and promote their green tourism<br />
opportunities and businesses and amenities in their area. This can be achieved through partnership<br />
working, organizing events or promoting areas of interest on your doorstep.<br />
The Royal Commission on the Ancient and Historic Monuments of Wales (RCAHMW) is funded<br />
by the Welsh Assembly Government and surveys, interprets and records the built heritage of<br />
Wales, either directly or through grant aid and partnership working and makes information available<br />
to the public through the “National Monuments Record of Wales”.<br />
The Civic Trust movement works on the principle that it is our societies that make the places we<br />
live and work special, supporting over 1,000 Civic Societies across Britain. Since its foundation, the<br />
Trust has been concerned that local people should have a voice in the development of their<br />
community.<br />
The Civic Trust for Wales is active in developing, supporting and advising the network of Civic<br />
Societies throughout Wales, helping Societies with their planning casework and assisting them get<br />
projects up and running.<br />
The Civic Trust for Wales produce the publication About Wales three times per year, containing<br />
articles examining topics such as heritage, conservation, regeneration and sustainable development.<br />
The <strong>Heritage</strong> Lottery Fund (HLF) was set up by parliament in 1994 to give grants to a wide range<br />
of projects that relate to local, regional and national heritage within the UK. Through distributing a<br />
share of the money raised by the National Lottery, the HLF enables communities to celebrate, look<br />
after and learn more about our heritage, and offer funding opportunities for the entire spread of<br />
heritage, including buildings, museums, natural heritage, cultural traditions and language.<br />
Since 1994 the HLF have awarded £3.97 billion to over 26,000 projects across the UK and will<br />
fund another £1.9 billion over the next 12 years<br />
The HLF is considered as a key partner organisation, offering potential funding opportunities both<br />
for <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council and for heritage interest groups within our<br />
communities.
EXTERNAL PARTNERS<br />
The Arts Council for Wales is the national body for the arts in Wales. It distributes public money<br />
from the Welsh Assembly Government and the National Lottery to artists and art organisations.<br />
The Arts Council Wales also commission new work, research, provides advise and information and<br />
develops awareness and support for the arts.<br />
The Arts Council Wales funded a site specific dance event at the <strong>Rhondda</strong> <strong>Heritage</strong> park in 2005<br />
titled Fragments and Echoes. With a theme of ‘Spirit of the Valleys’ this event celebrated the social<br />
and cultural heritage of the area.<br />
Visit Wales is the Wales Assembly Government Tourism Team and operates the functions previously<br />
undertaken by the Wales Tourist Board, listing, promoting and developing Tourism in Wales.<br />
The Tourism industry is able to utilise the appealing history and heritage of the South Wales Valleys<br />
to attract additional visitors to the area and elongate the periods of time that people are likely to<br />
spend visiting. A regional partnership organisation that also has a role to play in the promotion of<br />
heritage in the local area is Capital Region Tourism and the local tourism business organisation<br />
Valleys Tourism.<br />
As Tourists rarely recognise any significance of regional boundaries, it is important that <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong> County Borough Council works in partnership with Neighbouring Authorities and Visit<br />
Wales in attracting people to the area.<br />
Pride of Place
WORKING WITH OUR COMMUNITIES<br />
Whilst this <strong>Strategy</strong> is designed to give a framework for the<br />
Council’s heritage service provision, its purpose is<br />
ultimately to benefit members of our communities.<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council already<br />
benefits greatly from the dedication of an active heritage<br />
community, consisting of private sector businesses,<br />
voluntary organisations and individuals with an interest in<br />
particular areas of the County’s historic environment and<br />
heritage. In particular, it should be noted that a number of<br />
Local Historical Societies have undertaken a vast array of<br />
heritage projects and initiatives in the past, and their ongoing<br />
dedication is likely to prove an invaluable asset to the<br />
County Borough.<br />
Community participation and involvement in our heritage<br />
increases the sense of social cohesion which can, in turn,<br />
inspire local confidence and energy. Through supporting<br />
and empowering participation in and enjoyment of our<br />
heritage, the Council can encourage a strong sense of<br />
positive identity, civic pride and ownership within our local<br />
communities, particularly those under economic pressure<br />
or undergoing regeneration.<br />
The Library, Museum and <strong>Heritage</strong> Service manages and<br />
services the formal consultative processes involving<br />
community groups, professional bodies and elected<br />
members. This is undertaken through regular meetings<br />
involving stakeholders from across the heritage field.<br />
In order to capitalise on and enhance the contribution that<br />
these groups offer the County Borough, <strong>Rhondda</strong> <strong>Cynon</strong><br />
<strong>Taf</strong> County Borough Council will seek to:<br />
• Foster good working relations with appropriate private<br />
sector and voluntary heritage related groups.<br />
• Seek opportunities to support appropriate private<br />
sector and voluntary heritage related groups where<br />
possible.<br />
• Raise awareness of and access to our heritage within<br />
the County Borough to encourage community and<br />
visitor participation in heritage related activities.<br />
Pride of Place
INTERNAL PARTNERSHIP WORKING<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council has always<br />
taken great pride in its rich heritage, and has invested<br />
resources in promoting, conserving and improving the<br />
heritage offer for its communities and visitors. However, by<br />
its nature as a wide and diverse subject matter, the<br />
management and promotion of our heritage has<br />
traditionally been fragmented within the County Borough.<br />
It is without doubt that we have achieved more by<br />
combining resources and working together than was the<br />
case before the first heritage strategy was formed.<br />
Therefore drawing internal partnerships together and<br />
working towards co-ordinated action, is one of the key<br />
priorities of this <strong>Strategy</strong>.<br />
Through internal partnership working <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong><br />
County Borough Council will:<br />
• Raise internal awareness and understanding of our<br />
heritage.<br />
• Support and enhance the representation of and<br />
contribution from the Council with external<br />
partnerships.<br />
• Share knowledge, expertise and resources where<br />
appropriate to develop and deliver coherent and coordinated<br />
heritage projects.<br />
The creation of a <strong>Heritage</strong> <strong>Strategy</strong> is simply the first step<br />
in achieving a cohesive approach as it presents the<br />
framework for service provision over the next three years.<br />
The successful implementation of the <strong>Strategy</strong> is heavily<br />
reliant on effective partnership working and mutual<br />
understanding across different departments of the Council.<br />
Pride of Place
KEY PARTNERSHIPS<br />
Within all the important cross-departmental networks that are vital to achieving a<br />
cohesive and productive heritage service provision, the following links have been<br />
identified as the key partnerships for the success of this <strong>Strategy</strong>.<br />
Tourism<br />
<strong>Heritage</strong> is perceived by society as having a quality or<br />
significance that makes it worth preserving for its own sake<br />
and for the appreciation of current and future generations.<br />
As such, the heritage of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> is central to<br />
the county’s tourism industry, acting as a major draw for<br />
visitors and providing the opportunity to discover our<br />
historic cultural, social and physical environment.<br />
The <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> Draft Tourism <strong>Strategy</strong> 2007 –<br />
2013 defines tourism as “the temporary short-term<br />
movement of people to destinations outside the places<br />
where they normally live and work and the activities during<br />
the stay at these destinations”. All tourists, whatever the<br />
reason for their visit, will experience an impression of our<br />
cultural heritage during their time in the County, and may<br />
also indulge in additional heritage activities unrelated to the<br />
‘primary purpose’ of their visit.<br />
In addition to the links of heritage related attractions and<br />
activities for visitors to undertake, the issue of local pride<br />
and identity is hugely significant to our potential tourism<br />
market. Without local appreciation and respect for our<br />
surroundings, the County is not able to attract and sustain<br />
high levels of tourism and public expenditure. Increasing<br />
civic pride is a huge challenge that faces the Council as a<br />
whole and, through its contribution towards Our Living<br />
Space, a strong commitment to our heritage helps to play a<br />
significant role towards the Council meeting this challenge.<br />
Many issues surrounding the promotion and management<br />
of our heritage are also prominent to Tourism provision<br />
and are addressed in the Tourism <strong>Strategy</strong> 2007 – 13 and<br />
will be tackled by the cross-departmental Tourism and<br />
<strong>Heritage</strong> Forum.<br />
<strong>Heritage</strong> is a key asset of the area an is associated with<br />
niche markets such genealogy. On the internet and in the<br />
media with websites like ancestry.com and tv programmes<br />
like Who Do You Think You Are? further promote this<br />
market. As people establish family links to Wales a visit to<br />
their birth place is often associated, bringing benefits to the<br />
local economy. The Rough Guide views genealogy as one<br />
of the fastest growing sectors in the travel industry.<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>f has a unique place in the history of<br />
South Wales and as such this is an important factor when<br />
marketing the area for tourism.<br />
CULTURE<br />
The wide ranging cultural benefits of adopting a proactive<br />
and positive approach to the management and celebration<br />
of our heritage have already been highlighted within this<br />
<strong>Strategy</strong>.<br />
As with tourism, many initiatives and projects are able to<br />
bring mutual benefit to both our heritage and cultural<br />
services. Therefore, heritage will play a key role within the<br />
Council’s Cultural Plan, Arts <strong>Strategy</strong> and Public Art Policy.<br />
REGENERATION<br />
In the late 1800’s and early 1900’s our forefathers were<br />
great builders of civic landmarks and understood the<br />
importance of establishing strong local identity in an era of<br />
competition between emerging towns and valleys. These<br />
buildings projected their area’s identity and prominence<br />
and also demonstrated their high regard for culture.<br />
Although much has changed since these times, the issue of<br />
local identity continues to take a high priority in the<br />
regeneration and economic development of our local<br />
communities, and is important in empowering local<br />
confidence and civic pride.<br />
Since the decline of heavy industry in the area, <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong> has been experiencing a period of major<br />
regeneration, which has been supported by the Welsh<br />
Assembly Government’s commitment to the regeneration<br />
of the Heads of the Valleys. Substantial investment has also<br />
taken place through Objective 1 and the Welsh<br />
Development Agency and further investment is being<br />
made as a result of the 2007 – 13 EU Convergence<br />
Programme.<br />
Our heritage services must interact with regeneration<br />
plans and projects to capitalise on additional funding<br />
opportunities and ensure heritage continues to bring value<br />
to our communities in the future.<br />
At times where we are encouraging communities to look<br />
forward to an improved future, it is vital that we do not<br />
dismiss and lose our heritage. The value that the sense of<br />
place, pride and identity brings to our communities is as<br />
irreplaceable as the historical content itself.<br />
Pride of Place
KEY PARTNERSHIPS<br />
SUSTAINABILITY<br />
Sustainable Development is about making better long-term<br />
decisions and links strongly to our heritage. It is about<br />
improving people's well-being and quality of life, thinking<br />
about the impacts of today's actions on future generations<br />
and protecting and enhancing the natural environment in<br />
which we live.<br />
A sustainable approach to our heritage will encourage the<br />
use or re-use derelict land or buildings as well as the<br />
conservation, protection and enhancement of our local<br />
environment, including locally valued cultural or heritage<br />
assets. As with all Council service areas there must be an<br />
emphasis on consistent levels of investment and long-term<br />
sustainability to ensure that new ventures are not simply a<br />
‘flash in the pan’. Decisions regarding this can only<br />
properly made if we have considered the economic<br />
sustainability and environmental impact of any project or<br />
initiative, along with the effect on local communities that<br />
they are likely to have.<br />
Through adopting a sustainable approach to our actions,<br />
we will be able to safeguard the quality and variety of our<br />
heritage for the benefit of future generations, and<br />
contribute actively towards the Council’s commitment to<br />
achieving a sustainable future.<br />
Pride of Place
MONITOR, REVIEW & EVALUATION<br />
This <strong>Strategy</strong> provides a framework approach to our<br />
heritage and will be supported by <strong>Heritage</strong> Action Plan<br />
detailing specific tasks that will enable us to achieve our<br />
strategic objectives.<br />
The Action Plan will be created in consultation with<br />
internal, external and community partnerships to ensure<br />
that the wide range of priorities are considered and<br />
addressed.<br />
The <strong>Heritage</strong> <strong>Strategy</strong> Action Plan, which will be used as a<br />
‘working document’ by <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County<br />
Borough Council, will be continuously reviewed and<br />
updated as a result of the monitoring process. The Action<br />
Plan will be reviewed regularly with relevant project<br />
partners, where Actions will be updated accordingly.<br />
One key tool for future success will be the evaluation of<br />
completed projects and Action Points, informed by the<br />
monitoring and review process. This will enable us to<br />
assess the impact and benefits achieved and provide an<br />
understanding of ‘lessons learnt’ from the past to help<br />
towards planning of our future work. These evaluations<br />
may be carried out by an evaluation task group or by<br />
individuals who were involved in the projects or Action<br />
Points.<br />
CONTINUOUS<br />
MONITORING<br />
FUTURE<br />
PLANNING<br />
REVIEW<br />
EVALUATION
Conclusion<br />
Our heritage is hugely important to all of us. It demonstrates the character, identity,<br />
values and cultural variety that have built up in our region over thousands of years.<br />
This <strong>Strategy</strong> aims to encourage more local people and visitors to take an active<br />
interest in our heritage. Many people within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> are already proud of<br />
our history and, as a County Borough, we will be even prouder when our exceptional<br />
heritage is better understood and more widely appreciated.<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council recognises<br />
that a long-term vision towards heritage can be viewed as<br />
an evolving process, as the present becomes history and<br />
history shapes our cultural future. Therefore by creating an<br />
improved awareness and understanding of our heritage, it<br />
will be valued and respected more by both the local and<br />
wider communities, ensuring that local residents and<br />
decision makers retain the ongoing desire to continue to<br />
enjoy and shape the regional landscape, driving <strong>Rhondda</strong><br />
<strong>Cynon</strong> <strong>Taf</strong> forward whilst still taking pride in the areas<br />
historic identity.<br />
??? is the second <strong>Heritage</strong> <strong>Strategy</strong> to be produced by<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council. It<br />
represents the continuation of our future progress, whilst<br />
formally demonstrating our dedication to the preservation<br />
and enhancement our historic cultural, social and physical<br />
environment for future generations.<br />
This <strong>Strategy</strong> has the potential to play a supportive role to<br />
each of the five ‘Themes for Action’ as identified in the<br />
<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> Community Plan, A Better Life. More<br />
specifically, it has a direct effect on how we “protect and<br />
improve our local environment” and contributes towards<br />
making <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> a more attractive area, and<br />
therefore “a place where people want to live in the 21st<br />
Century”; key priorities of Our Living Space Action Theme<br />
within A Better Life.<br />
Our heritage is a significant asset to our tourism offer and,<br />
as such, plays an important role in bringing potential<br />
economic benefit to the area. It also provides us with<br />
lifelong learning opportunities and, not least, an invaluable<br />
sense of shared past and collective belonging.<br />
Our communities have undergone a period of major<br />
change following the decline of the industrial activities that<br />
were once a catalyst for so much of the area’s<br />
infrastructure and characteristics that surround us today.<br />
As we regenerate our towns and look forward to an<br />
exciting future, we can do so with an increased<br />
understanding, appreciation and feeling of pride for our<br />
unique and inspirational heritage.<br />
Pride of Place