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Heritage Strategy 2011-14 - Rhondda Cynon Taf

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A group of six former miners from<br />

the <strong>Rhondda</strong> Fach who sang on the<br />

professional stage around Great<br />

Britain during the 1920’s depression<br />

Pride of Place


CONTENTS<br />

Section<br />

Page<br />

Foreword by Cllr. Robert Bevan...........................................................................4<br />

<strong>Strategy</strong> Overview ............................................................................................................5<br />

Introduction ......................................................................................................................7<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> Overview...............................................................................8<br />

Our Historic Legacy........................................................................................................9<br />

Local Heroes, Local Pride...........................................................................................10<br />

Background to <strong>Strategy</strong>............................................................................................11<br />

Strategic Context – A Better Life .........................................................................12<br />

Vision, Aims and Objectives .......................................................................................<strong>14</strong><br />

<strong>Heritage</strong> Benefits ...............................................................................................................15<br />

Conservation and Planning...................................................................................20<br />

Celebrating Our <strong>Heritage</strong>..........................................................................................22<br />

Aberdare Townscape <strong>Heritage</strong> Initiative ......................................................24<br />

What is Our <strong>Heritage</strong>? ...................................................................................................25<br />

Some of Our Treasures ..................................................................................................26<br />

External Partners .............................................................................................................33<br />

Working with our Communities ........................................................................36<br />

Internal Partnership Working.............................................................................37<br />

Key Partnerships .................................................................................................................38<br />

Monitor, Review and Evaluation ........................................................................40<br />

Conclusion ............................................................................................................................41<br />

Pride of Place


FOREWORD<br />

The heritage of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> is unique, priceless and inspirational.<br />

It is the foundation of who we are as individuals, as a community and of our identity<br />

within the national picture of Wales.<br />

The heritage of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> stretches back through thousands of years, encompassing the Iron, Bronze and Stone<br />

Ages. However, it is our industrial heritage that people most associate with life in the Valleys, as it made such an impact<br />

on the area. Add to that the people and events that have shaped the area and the buildings that were erected and our<br />

story is one that is fascinating and engaging.<br />

Our heritage is a major draw for tourists and visitors to the area, and it is envisaged that the heritage tourism sector will<br />

grow significantly over the next few years. However, our heritage is also important to us as communities and to our<br />

children and grandchildren in their education. We should never forget where we came from and use this knowledge to<br />

guide us into the future.<br />

As we regenerate our towns and look towards the future, it is important that we remember our past and celebrate the<br />

best from it to ensure our exceptional heritage and cultural traditions are preserved, enhanced, recognised and explained.<br />

It is also important that we find new ways of making our heritage accessible to as many people as possible in order that it<br />

continues to make a positive contribution to everybody’s life.<br />

I am pleased to be able to report that, since our first strategy document in 2007, significant progress has been made in<br />

the celebration, interpretation and recognition of our heritage. The highly successful <strong>Heritage</strong> Lottery funded Blue Plaque<br />

<strong>Heritage</strong> Trails project has enabled 30 Blue Plaques to be placed around the Borough to recognise people, places and<br />

events of note in the area. A scheme we hope to continue into the future.<br />

A number of new heritage trails have been created for both walkers and drivers, interpretation boards have been sited<br />

and a new website created.<br />

As I write, innovative audio trails are being recorded and will be available to download from the web, using the latest<br />

technology to increase access to the stories we have to tell.<br />

We successfully marked the centenary of the Tonypandy Riots with a series of events during 2010 and which included<br />

the restoration of the iconic Lady with the Lamp statue to the town of Tonypandy.<br />

Our museums and our libraries have continued to fascinate and inform enquirers and visitors about our heritage.<br />

We have improved our partnership working with local history societies and with other organisations involved in heritage<br />

and I thank and pay tribute to the work of our partners who work with us, often on a voluntary basis, to help us in our<br />

endeavours.<br />

Whilst these are challenging times for <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> and the public sector in general, it is<br />

essential that we continue to look to the future with an increased awareness of the value of our<br />

heritage. Our continuing partnerships will be critical if we are to help realise the ambition of this<br />

strategy.<br />

Cllr Robert Bevan<br />

Cabinet Member for Culture, Recreation and Tourism<br />

Pride of Place


STRATEGY OVERVIEW<br />

The heritage that we inherit is one of our greatest natural resources.<br />

It is our legacy from the past, what we live with today and what we will pass on to<br />

future generations.<br />

DEFINITION OF HERITAGE<br />

“A broad and comprehensive term that encompasses the<br />

cultural, social and physical environment, which has been or<br />

may be inherited, and which can be experienced to give a<br />

sense of community and an identity to the places in which<br />

we live.”<br />

BACKGROUND TO STRATEGY<br />

The first <strong>Heritage</strong> <strong>Strategy</strong> for <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> was<br />

produced for the period 2007 – 2010. This <strong>Strategy</strong> follows<br />

on from that and reflects the progress that has been made<br />

and the ideas and proposals for the <strong>Heritage</strong> <strong>Strategy</strong> for<br />

the next three years <strong>2011</strong> – 20<strong>14</strong>. A number of the issues<br />

raised in the original <strong>Strategy</strong> remain pertinent and the<br />

continuing approach to heritage within the Borough<br />

remains ‘work in progress’.<br />

AIM OF STRATEGY<br />

This <strong>Strategy</strong> outlines our Aim and Objectives.<br />

Our Aim is:<br />

To provide a framework that empowers <strong>Rhondda</strong> <strong>Cynon</strong><br />

<strong>Taf</strong> County Borough Council to adopt a cohesive and<br />

proactive approach to the promotion, utilisation,<br />

conservation and management of the area’s heritage in<br />

order that it may play an important role in everyday life<br />

today and in the future.<br />

OUR TREASURES INCLUDE<br />

• Museums and <strong>Heritage</strong> Park<br />

• Galleries and Art Centre<br />

• Libraries<br />

• Local History Collections<br />

• On-line Resources<br />

• Sculptures, Statues, Plaques and Monuments<br />

• Public Art<br />

• Theatres<br />

• Choirs, Bands, Poets and Artists<br />

• Listed Buildings<br />

• Parks<br />

• SSSI’s<br />

• Landscapes<br />

Benefits From our <strong>Heritage</strong><br />

• Cultural Benefits<br />

• Social Benefits<br />

• Economics Benefits<br />

• Educational Benefits<br />

• Environmental Benefits<br />

Pride of Place


STRATEGY OVERVIEW<br />

EXTERNAL PARTNERS<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council is one of a<br />

number of bodies that actively conserve and promote our<br />

heritage.<br />

Therefore we will establish and maintain good working<br />

relationships with our external partners, including:<br />

INTERNAL PARTNERSHIPS<br />

By its diverse nature, the management and promotion of<br />

our heritage had previously been fragmented in its service<br />

provision within the County Borough.<br />

Through improved internal partnership working <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong> County Borough Council has and will continue<br />

to:<br />

• Raise internal awareness and appreciation for our<br />

heritage.<br />

• Support and enhance the representation of and<br />

contribution from the Council with external<br />

partnerships.<br />

• Share knowledge, expertise and resources where<br />

appropriate to develop and deliver coherent projects.<br />

The following Key Partnerships have been highlighted:<br />

TOURISM<br />

CULTURE<br />

WORKING WITH OUR<br />

COMMUNITIES<br />

Whilst this <strong>Strategy</strong> provides a framework for the Council’s<br />

heritage service provision, its purpose is ultimately to<br />

benefit our communities.<br />

Therefore <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough<br />

Council will:<br />

• Foster good working relations with appropriate private<br />

sector and voluntary heritage related groups.<br />

• Seek opportunities to support appropriate private<br />

sector and voluntary heritage related groups where<br />

possible.<br />

• Raise awareness of and access to our heritage within<br />

the County Borough to encourage community and<br />

visitor participation in heritage related activities.<br />

REGENERATION<br />

SUSTAINABILITY<br />

MONITOR, EVALUATION<br />

& REVIEW<br />

We will monitor, review and evaluate our service by:<br />

• Relevant Officer(s) will monitor each Council-led<br />

project and feedback to appropriate partners.<br />

• <strong>Heritage</strong> Action Plan will be continuously reviewed and<br />

updated.<br />

• Completed projects will be evaluated to enable<br />

assessment of impact, benefits and lessons learnt.


INTRODUCTION<br />

The heritage that we inherit is one of our greatest natural<br />

resources. It is our legacy from the past, what we live with<br />

today and what we will pass on to future generations.<br />

<strong>Heritage</strong> is an integral part of the historic environment but<br />

it can be hard to strictly define as it is never one element,<br />

but the coming together of several. Character, identity,<br />

values and cultural variety are built up in layers of detail<br />

over time and it is the mixture of these layers that helps to<br />

make up the heritage of an area.<br />

<strong>Heritage</strong> for the purpose of this document is to be taken<br />

as a broad and comprehensive term that encompasses the<br />

cultural, social and physical environment, which has been or<br />

may be inherited, and which can be experienced to give a<br />

sense of community and an identity to the places in which<br />

we live.<br />

In adopting this definition <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County<br />

Borough Council recognises that heritage is a key element<br />

of the life and culture of the communities of the County<br />

Borough.<br />

<strong>Heritage</strong> is an evolutionary subject. Our heritage is all<br />

around us: we live our lives, consciously or not, against a<br />

rich backdrop formed by historic buildings,<br />

landscapes, cultural traditions and other survivals from our<br />

past which we add to day by day, creating a sense of place<br />

and local pride, and providing a context for everyday life.<br />

Where it is not pro-actively preserved, there is a genuine<br />

risk of the heritage of yesteryear being lost forever.<br />

For a long time it has widely been accepted that there is a<br />

rich and varied heritage in <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> of which<br />

people of the area are proud, and this is referred to in<br />

both the Community Plan and the Community<br />

Improvement Plan. However, prior to 2007, the County<br />

Borough Council had not adopted a formal, cohesive<br />

approach to recognising and celebrating the full potential<br />

of its heritage internally, its recognition to people from<br />

outside the area had not been optimised. By the<br />

appointment of a <strong>Heritage</strong> Officer to co-ordinate heritage<br />

projects, the implementation of notably a Blue Plaque<br />

<strong>Heritage</strong> Trail project and partnership working for the<br />

Tonypandy Riots centenary and the adoption of a strategic<br />

approach, some of this value has started to be realised.<br />

This <strong>Strategy</strong> is designed to build on the basis of the first<br />

strategy and other strategies such as <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong><br />

Community Plan, A Better Life, the Community<br />

Improvement Plan and the Tourism <strong>Strategy</strong>. It forms the<br />

framework for co-ordinating the management and<br />

promotion of our heritage within the County Borough<br />

from <strong>2011</strong> until 20<strong>14</strong>. In this document we will set our<br />

priorities for improvement and demonstrate how,<br />

through working in partnership, different sections<br />

within the Council can draw together and enhance<br />

the contribution that heritage can make over the<br />

next three years and embrace the Council’s message<br />

of “Strong <strong>Heritage</strong> Strong Future”.<br />

Lewis Merthyr Colliery Pit Head, 1900<br />

Pride of Place


RHONDDA CYNON TAF<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> is the 2nd largest<br />

local authority in Wales, covering 424<br />

square kilometres and with a population<br />

of 232,000.<br />

It embraces an upland plateau and three<br />

valleys in the north, with rolling farmland<br />

and woods in the south, and lies at the<br />

heart of South Wales in central proximity<br />

to the catchment areas of Cardiff,<br />

Swansea and the Brecon Beacons.<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> has an outstanding<br />

natural environment and a unique cultural<br />

heritage of which we are justly proud.<br />

Pride of Place


OUR HISTORIC LEGACY<br />

The heritage of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> is both unique and<br />

diverse ranging from evidence of our prehistoric forebears<br />

to the industrial changes of the 18th, 19th and 20th<br />

centuries.<br />

Winding Gear,<br />

Ferndale Number 2 Pit, 1911<br />

There is evidence to demonstrate human inhabitation in<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> stretching back for over 10,000 years,<br />

from the hunter-gatherer generations of the Mesolithic<br />

Period, and the semi-nomadic tribes of the Bronze and Iron<br />

Ages who established their communities on mountain tops<br />

above the densely wooded Valleys.<br />

Throughout succeeding centuries the area remained<br />

relatively peaceful and small rural communities flourished.<br />

From the Middle Ages, forestry and the rearing of cattle<br />

and sheep were principal occupations in the region, whilst<br />

crops were grown in areas that had been cleared of the<br />

dense woodland.<br />

The landscape of our Valleys changed little until discovery<br />

of natural resources within the area encouraged early<br />

industrial activity. The beginnings of the iron industry were<br />

evident as early as the 16th century and later iron became<br />

the first major industry of the area followed by tin plate<br />

and china works in the south of the region.<br />

The decline of the area’s iron industry from the 1840’s<br />

coincided with the rapid and relentless development of<br />

coal mining, as hungry entrepreneurs rapidly sank pits<br />

across the Valleys. <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> was at the heart of<br />

the world’s first industrial nation and, as a result, the<br />

landscape quickly changed out of all recognition, leaving a<br />

tangible legacy of structures and changes to the natural<br />

landscape, as hillsides were quarried away and new artificial<br />

ones created from waste products. Industrial activity was<br />

also responsible for bringing the area’s additional<br />

infrastructure required to support such heavy industry,<br />

including canals, viaducts, railways and roads.<br />

The Industrial Revolution also had a major impact on the<br />

settlement and movement of people into, within and out<br />

of the area. As the population soared from around 5,712<br />

in 1801 to in excess of 235,000 in 1901, new villages and<br />

communities grew to house the workforces that drove the<br />

industries forward, creating the rows upon rows of terrace<br />

housing that are characteristic of the Valleys.<br />

Since the decline of mining over the past 25 years our<br />

landscape has changed again, and local regeneration<br />

projects continue to play a key role in the shaping of our<br />

areas. Human nature dictates that we will continue to<br />

impact upon and evolve our surrounding areas, and<br />

therefore local communities will be central to shaping the<br />

future history of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> ensuring that it<br />

remains a dynamic cultural centre within the wider context<br />

of Wales.<br />

Sketch of Aberaman<br />

by one of the<br />

Bacon Sisters, 1827<br />

Pride of Place


LOCAL HEROES, LOCAL PRIDE<br />

A J Cook addressing miners on Cilfynydd<br />

Common during 1926 General Strike<br />

‘Spirit of <strong>Rhondda</strong>’ Statue in<br />

Tonypandy, erected by the<br />

<strong>Rhondda</strong> Civic Society<br />

Miners of Cwmneol Pit, 1905<br />

Miners at the Aberaman Colliery,<br />

year unknown<br />

Street Party in Gadlys Street,<br />

1969<br />

Plaque to commemorate Richard<br />

Trevithick,constructor of the first<br />

steam locomotive, which arrived<br />

in Abercynon in 1804 on its<br />

maiden voyage<br />

Pride of Place


BACKGROUND TO STRATEGY<br />

This is the second <strong>Heritage</strong> <strong>Strategy</strong> to be produced by <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County<br />

Borough Council and represents the Council’s ongoing strong commitment to our<br />

invaluable heritage.<br />

HERITAGE WEBSITES<br />

Since the Library and Museum Service developed specialist<br />

<strong>Heritage</strong> Websites, local history resources have been<br />

available to a wider audience. The development of the online<br />

Photographic Archive and <strong>Heritage</strong> Trail , met with a<br />

very positive response from people researching their family<br />

history. This was added to by a collaboration with the<br />

Glamorgan Archives to create<br />

www.routetoyourroots.co.uk website.<br />

The interest in heritage in the local area was confirmed by<br />

the highly popular Blue Plaque <strong>Heritage</strong> Trail project that<br />

was funded by the <strong>Heritage</strong> Lottery Fund. In addition to 30<br />

Blue Plaques being placed, trails being created and<br />

information boards being placed, a new website featuring<br />

the new trails and other information<br />

www.heritagetrailsrct.co.uk has been a step forward again<br />

from the Library Services websites that have proved so<br />

popular. Development of these web facilities is likely to play<br />

a key role in the <strong>Strategy</strong> for the next three years.<br />

HERITAGE OFFICER<br />

The creation of a <strong>Heritage</strong> Officer post and production of<br />

a <strong>Heritage</strong> <strong>Strategy</strong> in 2007 that aimed to:<br />

• Raise awareness and understanding of our heritage and<br />

the contribution it can make to everyone’s life<br />

• Strengthen the partnerships and resources that support<br />

heritage<br />

• Ensure that heritage plays a full role in strengthening<br />

our communities<br />

TOURISM AND HERITAGE<br />

Two reports by Atkins and Hyder Consulting in 2005 and<br />

2006 recognised the importance that heritage plays as an<br />

attraction for Tourism in both <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> and the<br />

Valleys of South Wales. This has been further supported by<br />

strategies by Visit Wales, the Heads of the Valleys and<br />

Capital Region Tourism. The Borough’s own Tourism<br />

<strong>Strategy</strong> also recognises the important role that heritage<br />

has to play in this regard and sets out to support key<br />

attractions like the <strong>Rhondda</strong> <strong>Heritage</strong> Park with the<br />

marketing and development of the park as the hub for<br />

history, heritage and genealogy. Many of the tourism<br />

attractions within the Bourough are heritage related.<br />

WIDER CONTEXT WORKING<br />

In 2003 PLB Projects Ltd were commissioned by the South<br />

Wales Industrial <strong>Heritage</strong> Initiative to produce an<br />

interpretative heritage plan for the area of industrial South<br />

Wales. This led to the development of Herian, - a<br />

partnership of local authorities and other organisations<br />

across the Valleys.<br />

This organisation was dissolved in March 2009 and its<br />

activities subsumed into the Valleys Regional Park project<br />

which is an EU Convergence funded project supported by<br />

Wales Assembly Government.<br />

In addition a web based project,- ‘The People’s Collection’,<br />

again led by the Assembly through the offices of the<br />

National Library of Wales is an underlying resource that<br />

must be taken into account when planning interpretive<br />

activity.<br />

• Ensure our heritage is conserved for the benefit for<br />

future generations<br />

• Link in with tourism and economic regeneration<br />

Has proved to be successful and to achieve in broad terms<br />

the objectives set. It is therefore proposed that the delivery<br />

of this <strong>Strategy</strong> will need to be underpinned by the<br />

<strong>Heritage</strong> officer in its delivery and by continuing to build<br />

upon the internal and external partnerships that have<br />

proved so fruitful in the last three years.<br />

Pride of Place


STRATEGIC CONTEXT<br />

COMMUNITY PLAN<br />

The <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> Local Strategic Partnership agreed<br />

the Community Plan 2004-<strong>14</strong>: A Better Life, in 2004. The<br />

Shared Vision of the Community Plan is that “<strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong> will be a community where everyone who lives,<br />

works in or visits the area will enjoy the benefits of a<br />

better quality of life, achieving their potential, while helping<br />

to develop and protect the area for the benefit of others.”<br />

The Community Plan is organised around five key Themes<br />

for Action in order for the County Borough to achieve its<br />

Vision, and the five Themes have been developed into<br />

strategies for improving the quality of life in <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong>. These Themes are:<br />

• Our Living Space<br />

• Learning for Growth<br />

• Our Health and Well Being<br />

• Safer Communities<br />

• Boosting Our Local Economy<br />

In producing the Community Plan the Council consulted<br />

with a wide range of groups and individuals across<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>. These groups and individuals fed back<br />

to the Council that they liked:<br />

LOCAL DEVELOPMENT PLAN<br />

In addition, the Council is currently in the process of<br />

finalising its Local Development Plan (LDP), which will<br />

shape planning within the County Borough until 2021. Two<br />

Strategic Policies within the LDP are of particular relevance<br />

with regards to this <strong>Heritage</strong> <strong>Strategy</strong>:<br />

SP10 – Built <strong>Heritage</strong>: The rich heritage and identity of<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> will be preserved and enhanced by the<br />

protection and enhancement of the historic environment.<br />

SP11 – Protection of the Natural Environment: <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong>’s distinctive rural character will be preserved<br />

and enhanced by the protection and improvement of the<br />

natural environment, countryside and landscape from<br />

inappropriate development.<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> has experienced a period of major<br />

change over recent years following the decline of heavy<br />

industrial activity in the area. This <strong>Heritage</strong> <strong>Strategy</strong> aims to<br />

support the implementation of the LDP in helping us to<br />

achieve the Vision laid out in A Better Life, creating a<br />

modern and vibrant community and improving the quality<br />

of life for everyone who lives, works in and visits <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong>.<br />

“living in an area with a strong historic and cultural<br />

tradition” and “natural beauty and historic heritage”<br />

The Council’s Community Improvement Plan breaks down<br />

the above action themes into specific targets and reports<br />

on the Council’s performance each year in achieving those<br />

objectives, thus providing strategic direction for the<br />

Council.<br />

Pride of Place


A BETTER LIFE<br />

The table below demonstrates some of the ways in which our <strong>Heritage</strong> service<br />

provision integrates into each of the Themes for Action highlighted in A Better Life,<br />

therefore supporting the Council’s overall objectives:<br />

Our Living<br />

Space<br />

Conserving and promoting our heritage relates directly to the Council’s overall objectives of Our<br />

Living Space “protecting and improving our local environment” and “making <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> a<br />

place where people want to live in the 21st Century.” By celebrating the area’s identity and our<br />

cultural and historical tradition, the Council will encourage civic pride and maintain the best<br />

elements of our past for future generations to enjoy.<br />

Learning For<br />

Growth<br />

Through a well designed and well resourced heritage service provision, the Council is able to offer<br />

a wide variety of formal and informal learning opportunities and activities to the communities and<br />

visitors of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>. A well educated and well informed community is likely to take great<br />

pride in its surroundings, and can use stories and lessons of our past to help shape an exciting<br />

future for the area.<br />

Our Health<br />

and Well Being<br />

A strong commitment to our heritage will benefit our cultural, social and physical environment,<br />

promoting healthy living, happiness and well being. For example, we are able to utilise our heritage<br />

to broaden the appeal of active pastimes, such as walks and trails, thereby encouraging increased<br />

participation. In addition, through enabling otherwise excluded individuals to access and appreciate<br />

their heritage, it is possible to contribute towards their overall standards of life.<br />

Safer<br />

Communities<br />

By celebrating a community’s shared heritage and joint future, the Council can promote a sense of<br />

community ownership, collective appreciation and citizenship within the area which may, in turn,<br />

lead to a reduction in anti-social behaviour and crime. By encouraging this type of communitystrengthening,<br />

areas are likely to be more friendly by nature, helping to make our areas safer and<br />

more pleasant places to live, work, study and visit.<br />

Boosting Our<br />

Local Economy<br />

Through contributing towards improvements in the areas highlighted above, an enhanced heritage<br />

service will help in raising the profile of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> as an attractive area to visit and invest<br />

in. Tourism has been highlighted as a likely area for potential growth in the County over future<br />

years and, through celebrating and educating people about our heritage, we can help maximise the<br />

opportunities and benefits that this offers.<br />

“<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>:<br />

Strong <strong>Heritage</strong>, Strong Future”<br />

Pride of Place


VISION, AIM & OBJECTIVES<br />

OUR VISION<br />

To celebrate and take pride in our unique historic cultural,<br />

social and physical environment, making <strong>Rhondda</strong> <strong>Cynon</strong><br />

<strong>Taf</strong> a better place to live, study and work and an<br />

inspirational place to visit.<br />

OUR AIM<br />

The aim of this <strong>Strategy</strong> is to provide a framework that<br />

empowers <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council<br />

to adopt a cohesive and proactive approach to the<br />

promotion, utilisation, conservation and management of<br />

the area’s heritage in order that it may play an important<br />

role in everyday life today and in the future.<br />

OUR OBJECTIVES<br />

• Conserve, protect and sustain the heritage of <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong> for the benefit of people today and for future<br />

generations.<br />

• Raise awareness and understanding of our heritage in<br />

order to deliver cultural, social, environmental, and<br />

educational benefits for the communities and people of<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> that derive from a sense of place<br />

and pride in local identity.<br />

• Forge links with the private sector and our communities<br />

to develop, support and sustain a culture of active<br />

participation in heritage to ensure the full potential of<br />

our heritage is fulfilled.<br />

• Broaden and promote the accessibility of <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong>’s heritage, including virtual access, proactively<br />

removing social, physical and mental barriers wherever<br />

possible.<br />

• Establish and maintain effective internal and external<br />

partnership working in order that coherent coordinated<br />

heritage projects can be designed, developed<br />

and delivered.<br />

• Promote and enhance the contribution of our heritage<br />

as an important economic asset, with particular<br />

reference to Tourism, and encourage public investment<br />

in the heritage sector.<br />

• Research and secure sources of external funding for<br />

heritage related initiatives.<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council will achieve<br />

the above Objectives by breaking them down into specific<br />

tasks, projects and initiatives, as detailed in the <strong>Heritage</strong><br />

Action Plan that supports this <strong>Strategy</strong>.<br />

Pride of Place


HERITAGE BENEFITS<br />

The heritage of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> is central to all of us and is fundamental for the<br />

future of the area. It is integral to how we perceive ourselves and to our identity as<br />

individuals, as a County Borough and our contribution within the national picture of<br />

Wales. Taking pride in, and celebrating our region’s unique identity can contribute<br />

towards the creation of a bright future for our communities and our visitors.<br />

CULTURAL BENEFITS<br />

A well resourced, proactive and cohesive approach to<br />

heritage within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> will enhance a<br />

positively distinct and motivating identity that the County<br />

Borough and its residents can take great pride in, and will<br />

contribute towards an increased sense of place for the<br />

area.<br />

Through formal appreciation and recognition of our<br />

heritage, its richness and diversity can be highlighted for the<br />

initial benefit of our communities, subsequently spreading<br />

out to build a better awareness of our character and<br />

identity to people from outside of the County.<br />

<strong>Heritage</strong> enriches and colours our contemporary culture,<br />

and the Council takes seriously its responsibility for<br />

ensuring that future generations have the opportunity to<br />

benefit from this cultural inheritance. By making a lasting<br />

impact on the lives of those within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong><br />

through heritage projects, it is perceived that there will be<br />

an increased sense of collective appreciation of what we<br />

have inherited, and a joint desire to conserve and<br />

remember the best parts from our history. Engendering an<br />

improved appreciation for our historic background,<br />

surroundings and traditions through celebrating our<br />

heritage, can contribute towards the Council achieving<br />

some of its wider goals, such as the promotion and<br />

realisation of a greater sense of citizenship and civic pride.<br />

There is evidence to suggest that common mis-perception<br />

of the South Wales Valleys from those outside of the area<br />

may be that the area is dowdy with much focus remaining<br />

around industrial activities such as coal mining, or that the<br />

area is simply being left to ‘green over’. Through an<br />

increased commitment to celebrating our heritage, the<br />

people of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> have the opportunity to tell<br />

the real and full story of our past and present. A successful<br />

approach to our varied heritage will help improve the<br />

perception and the realities of visiting <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>,<br />

and will help promote the Council’s image of being a<br />

forward-thinking and proactive organisation both locally<br />

and nationally.<br />

Encourage residents and<br />

visitors to value our heritage<br />

more highly<br />

Heighten awareness of the<br />

cultural traditions and<br />

heritage of the area<br />

Highlight the diverse culture of<br />

RCT to residents & visitors<br />

Sense of place<br />

Contributes to increased<br />

pride in identity<br />

Cultural<br />

BENEFITS<br />

Tell the true stories of RCT<br />

Challenge the perception and<br />

present the realities of RCT<br />

Sense of citizenship<br />

Demonstrate the Council’s<br />

commitment to our heritage<br />

Promote sense of<br />

community ownership<br />

Improved internal appreciation<br />

leads to improved external<br />

appreciation<br />

Pride of Place


HERITAGE BENEFITS<br />

ECONOMIC BENEFITS<br />

The possible economic benefits from successful<br />

management and promotion of our heritage are clear and<br />

significant. An increase in public involvement in heritage<br />

related activities can translate directly into additional jobs<br />

being created within the industry, and safeguard existing<br />

jobs. Companies with an involvement in heritage, history,<br />

arts, culture, leisure and so forth contribute significantly to<br />

our local economy across the public, private and voluntary<br />

sectors.<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council is committed<br />

to developing its Tourism industry, and it is also one of the<br />

aims of the Welsh Assembly Government Heads of the<br />

Valleys strategy to offer “an appealing and coherent<br />

tourism and leisure experience”1. The Tourism industry<br />

will draw much of its strength from having strong heritage<br />

and cultural attractions and will also benefit from increased<br />

interaction with external heritage bodies.<br />

<strong>Heritage</strong> plays a key role within the regeneration of our<br />

town centres and improving the quality of the physical<br />

environment. This, in turn, contributes towards attracting<br />

private sector investment and increasing footfall, potentially<br />

creating jobs and more prosperous communities. Positive<br />

regeneration will enable <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> to continue to<br />

build for the future with a sympathetic appreciation for our<br />

heritage and continued conservation of our important<br />

historical assets.<br />

Encourage more jobs and<br />

greater job retention<br />

A cohesive approach to our heritage across the Council<br />

will result in ensuring that maximum efficiency of joint<br />

resources is achieved. The purpose of this strategy is not<br />

to change ownership of projects relating to our heritage,<br />

but to ensure that these projects are available to the<br />

widest audience appropriate, and are not duplicated<br />

unnecessarily. Through working in partnership <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong> County Borough Council will also be able to<br />

maximise opportunities for external funding, and make<br />

best use of these additional resources.<br />

The strategy also aims to address the issue of improved<br />

sustainability of projects and initiatives. In order to provide<br />

services at a consistently high level it is important that the<br />

Council considers whether best use is made of existing<br />

resources before looking at investing in new ventures, and<br />

also considers the longevity of new initiatives to make sure<br />

they are not simply a ‘flash in the pan’ that exhaust a large<br />

financial investment and send out the wrong signals about<br />

the commitment of the Council towards its heritage.<br />

Economic regeneration<br />

More attractive area can build<br />

desire to invest in the area<br />

Improved sustainability<br />

Make best use of existing<br />

resources before investing in<br />

new ventures<br />

Economic<br />

BENEFITS<br />

Utlilise external funding<br />

opportunities<br />

Maximise efficiency of<br />

resources through<br />

partnership working<br />

Utilise Valleys Regional Park<br />

& ERIH etc. to bring in<br />

additional visitors<br />

Maximise contribution to<br />

tourism<br />

Capitalise on significant contribution made by<br />

private/public/voluntary organisations<br />

involved with <strong>Heritage</strong>, Culture etc.<br />

Pride of Place


HERITAGE BENEFITS<br />

EDUCATIONAL BENEFITS<br />

Our heritage is all around us and offers lifelong learning<br />

opportunities to people from all sections of the<br />

community. Through developing and delivering an<br />

illuminating heritage service, <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> CBC will<br />

be able realise many of these educational benefits that have<br />

the potential to reach everyone who lives, works in or<br />

visits the area.<br />

We all benefit from learning about our local environment.<br />

Educated communities are more likely to value their<br />

historical assets, and therefore care for their surroundings,<br />

leading to improved conservation. Informal educational<br />

opportunities offer subconscious learning, create enjoyable<br />

and interactive activities, and encourage participation from<br />

all sections of society.<br />

Education is not simply an experience that we undertake<br />

up until a certain age. Through the Council’s commitment<br />

to lifelong learning, formal and informal education plays a<br />

key part of our everyday lives. Our heritage is an<br />

invaluable educational tool, informing us of our local<br />

history, culture and environment.<br />

As we can learn from our heritage in a wide variety of<br />

ways, it allows everyone to draw from the benefits of this<br />

lifelong learning opportunity in the manner that they find<br />

most interesting and inspiring. Some of the channels<br />

through which we absorb our heritage include:<br />

• Schools<br />

• Libraries<br />

• Talks & Presentations<br />

• Libraries<br />

• Museums<br />

• Historical Buildings<br />

• Monuments<br />

• Plaques<br />

• Statues & Sculptures<br />

• Countryside<br />

• Organised Walks<br />

• Parks<br />

• Art & Crafts<br />

• Drama, Music & Dance<br />

• Art Galleries and<br />

Public Art<br />

Outreach of<br />

heritage services<br />

This strategy is published at a time when public enthusiasm<br />

for the past is increasingly evident with ever more<br />

television programmes relating to our heritage and the<br />

adoption of modern, creative approaches to historical<br />

buildings and museums across the UK.<br />

This strategy aims to tap into this interest and offer people<br />

within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> the opportunity to celebrate its<br />

great historical diversity, educate those from outside of the<br />

area the significance and identity of our past and<br />

demonstrate there is much to learn much about the<br />

national picture of Wales here within our own County. It<br />

also aims to act as an educational tool for politicians<br />

internally and externally of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>, so that it<br />

may have a positive influence on regional and national<br />

policies and priorities.<br />

Opportunitities for<br />

training in specific skills<br />

(Arts/Culture etc.)<br />

Informal learning can be<br />

interactive fun<br />

Increased Lifelong Learning<br />

opportunities for people from all<br />

sections of the community<br />

<strong>Heritage</strong> services are<br />

educational assets<br />

Education<br />

BENEFITS<br />

Enjoyable experiences<br />

can create thirst to<br />

learn more<br />

Make history<br />

come alive<br />

Extra curricular<br />

opportunities<br />

WAG Aim: “A well<br />

educated and skilled<br />

population”<br />

Embrace online<br />

technology to<br />

provide 24/7 access<br />

to our heritage<br />

Formal and<br />

informal learning<br />

Better understanding of our<br />

heritage both locally and<br />

from those outside of RCT<br />

Pride of Place


HERITAGE BENEFITS<br />

ENVIRONMENTAL BENEFITS<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> boasts large areas of important natural<br />

habitats, landscape which tells the story of our industrial<br />

past and towns and villages rich in history. The<br />

environment is all around us and is one of our most<br />

significant assets that we have relating to our heritage.<br />

There is often a common mis-perception that<br />

conservation and access are mutually exclusive goals, but<br />

this is not necessarily the case. Indeed it is more likely that<br />

an empowered and informed community will be more<br />

protective of its heritage assets. It is important that we<br />

appreciate and utilise our rich natural, historic and built<br />

landscape, and this strategy aims to work alongside the<br />

Council’s Environmental <strong>Strategy</strong> to ensure that we benefit<br />

from the educational and cultural opportunities it presents,<br />

whilst ensuring that the beauty and biodiversity of our<br />

countryside is maintained and improved upon.<br />

Surveys of local residents have helped demonstrate the<br />

importance of an attractive local environment to those<br />

who live and work in <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>1, and it is vital<br />

that we protect and conserve our heritage for future<br />

generations to enjoy. The cost of managing our heritage<br />

assets is significantly reduced if regularly maintained, whilst<br />

the long term implications of not preserving our heritage<br />

and environment now are potentially severe in relation to<br />

the future overall quality of life of our communities.<br />

Environmental benefits do not simply relate to the<br />

landscape and buildings. There are strong links between<br />

our environment and health, regeneration and safety within<br />

our communities. A strong heritage service provision will<br />

contribute towards the Council maximising the positive<br />

effects on these wide-ranging areas.<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council aims to<br />

“protect and improve our local environment, which we<br />

value because of the growing quality of its biodiversity,<br />

natural beauty, heritage, parks and open spaces, streetscape<br />

and architecture”2. It also embraces another of the<br />

themes of the Welsh Assembly Government Heads of the<br />

Valleys strategy to provide and maintain “an attractive and<br />

well-used natural, historic and built environment”3.<br />

Protection, conservation<br />

and promotion of local<br />

environment<br />

Combining conservation<br />

appropriately with access<br />

WAG Aim: “An attractive and<br />

well-used natural, historic and<br />

built environment.”<br />

Links to activity,<br />

involvement & health<br />

Environmental<br />

BENEFITS<br />

Improved landscape<br />

Long term cost of not<br />

maintaining and<br />

enhancing our<br />

environment is great<br />

(not just financial)<br />

Links to RCT<br />

Environmental <strong>Strategy</strong><br />

Appreciation of RCT<br />

areas: limit need for<br />

people to venture out to<br />

experience history<br />

Pride of Place


HERITAGE BENEFITS<br />

SOCIAL BENEFITS<br />

A commitment to our heritage and cultural background is<br />

key to provoking a strong sense of self worth within local<br />

communities, especially those under economic pressure,<br />

and plays a significant role within social regeneration and<br />

supporting local partnerships.<br />

Through encouraging our communities to celebrate their<br />

sense of common past and shared present, the Council<br />

aims to embrace the traditional spirit of togetherness and<br />

comradeship that characterises the South Wales Valleys,<br />

whilst also providing increased opportunities for social<br />

inclusion and participation. As heritage is a very wide and<br />

open subject it offers a variety of ways for people to get<br />

involved, and reaches out to people from all backgrounds<br />

and of all abilities.<br />

Undertaking heritage related activities offers enjoyable<br />

participation as well as the opportunity to interact with<br />

other members of the community whom share specific<br />

interests. Successful service provision will result in an<br />

increased number of local people and visitors engaging in<br />

and celebrating their shared interests in the heritage of<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>.<br />

communities. Through achieving this goal, the Council will<br />

be helping to maximise the involvement from the<br />

communities of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> towards the local<br />

agenda, which, in turn, contributes towards the national<br />

picture of Wales, and helps in changing the perception of<br />

the South Wales Valleys to the rest of the country.<br />

There are also potential health benefits from an improved<br />

service provision that should also not be ignored. Access<br />

to an increased heritage service provision will help<br />

encourage activity and participation, and will promote<br />

enjoyment of our outdoor spaces and landscape. The<br />

Council also has the opportunity to take the service out to<br />

people who are otherwise unlikely to access it, thus<br />

offering potential opportunities to improve the standard of<br />

life for a wider audience. One good example of this would<br />

be the possibility of taking heritage services into care<br />

centres for elderly people, which could encourage people<br />

to revisit their memories of the past for both their own<br />

enjoyment, and to ensure that these memories are not<br />

simply lost to the passage of time.<br />

By removing many of the social barriers to community<br />

participation, as well as any physical ones, <strong>Rhondda</strong> <strong>Cynon</strong><br />

<strong>Taf</strong> County Borough Council seeks to engender a greater<br />

sense of confidence, energy and empowerment within its<br />

Sense of self<br />

worth<br />

Enjoyment gained through<br />

learning and doing<br />

Social inclusion: sense of<br />

common past and<br />

present<br />

Social regeneration<br />

Social cohesion<br />

through involvement<br />

Health benefits<br />

through participation<br />

SOCIAL<br />

BENEFITS<br />

<strong>Heritage</strong> is an<br />

interactive and wideranging<br />

subject -<br />

involve many people<br />

Social variety<br />

Shared interests:<br />

family & group<br />

activities<br />

Through participation you<br />

can build knowledge, skillls<br />

and understanding<br />

Engender confidence,<br />

energy and<br />

empowerment<br />

Improved access to all.<br />

Remove social barriers as<br />

well as physical ones.


Conservation and Planning<br />

Conservation and Planning<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> Council’s Planning Department are<br />

continually working towards the conservation of the<br />

historic environment, in particular in its built form. The<br />

County Borough has approximately 370 Listed Buildings<br />

and 16 Conservation Areas, as well as approximately 80<br />

Scheduled Monuments.<br />

Any works which affect a Scheduled Monument will<br />

normally require Scheduled Monument Consent, and this<br />

process is administered by Cadw.<br />

Works of alteration to a Listed Building which would affect<br />

its character require Listed Building Consent, and works to<br />

unlisted buildings in Conservation Areas may require<br />

Conservation Area Consent or Planning Permission. Where<br />

this is the case, such applications will come through the<br />

Planning Department and specifically the Conservation<br />

Officer. The Council will give due regard to the desirability<br />

to preserve or enhance the character of a Conservation<br />

Area, and also the need to preserve the special<br />

architectural or historic interest of any Listed Building, with<br />

– The Council’s Perspective<br />

the ultimate aim of conserving the historic environment of<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> for future enjoyment and<br />

understanding.<br />

In addition to the daily planning functions performed in<br />

relation to the historic environment, the Special Projects<br />

Team within the Planning Department are working<br />

towards a number of longer term, strategic projects which<br />

aim to conserve the historic environment for the future<br />

and to raise awareness and understanding.<br />

These longer terms projects include:<br />

• Conservation Area Appraisals and Management Plans<br />

for all of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>’s 16 Conservation Areas.<br />

• Monitoring and Photographic records of Listed<br />

Buildings within the County Borough and also of some<br />

of the Conservation Areas.<br />

• Awareness Raising – working towards raising awareness<br />

with regard to designated historic assets amongst<br />

property owners, the general public and the Council’s<br />

own officers and councillors.<br />

• Building Relationships with external bodies such as<br />

Cadw, the Royal Commission on the Ancient and<br />

Historic Monuments of Wales, the Glamorgan and<br />

Gwent Archaeological Trust and the national amenity<br />

societies.<br />

• A ‘Local List’ of heritage assets that are not nationally<br />

designated but are nonetheless of value and worthy of<br />

recognition is being considered. Although a Local List<br />

would bring no formal protection over assets, it would<br />

be a useful tool in raising awareness and understanding,<br />

and in the conservation of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>’s rich<br />

historical legacy.<br />

The Planning Department aims to work closely with other<br />

Council departments in order to ensure a consistent and<br />

beneficial approach to the management of the historic<br />

environment.<br />

Pride of Place


Celebrating Our HeriTage<br />

Pride of Place


Celebrating Our HeriTage


Aberdare Townscape<br />

<strong>Heritage</strong> Initiative<br />

The central Aberdare Conservation area is ‘an area of<br />

special architectural/historic interest of predominantly<br />

Victorian character’. The town centre contains 33 listed<br />

buildings considered to be of outstanding historic merit.<br />

Preservation and restoration of these fine buildings will<br />

help to drive the town forward, making it more attractive<br />

for visitors, vibrant for residents and prosperous for<br />

business owners, creating job opportunities for local<br />

people.<br />

To make the restoration of historic properties a reality,<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> along with partners the <strong>Heritage</strong><br />

Lottery Fund, Welsh Assembly Government Heads of the<br />

Valleys Programme and CADW are making £1.9m<br />

available to building owners/leaseholders over a five year<br />

period.<br />

Complimented by community and educational initiatives,<br />

and training opportunities for local contractors, Aberdare<br />

Townscape <strong>Heritage</strong> Initiative aims towards defining an<br />

affluent and thriving town centre.<br />

Pride of Place


WHAT IS OUR HERITAGE?<br />

DEFINITION OF HERITAGE<br />

It can be hard to strictly define what our heritage is as it combines many different elements that are created over a huge<br />

period of time. For the purposes of clarity, <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council will adopt the following<br />

definition of <strong>Heritage</strong>:<br />

“<strong>Heritage</strong> is a broad and comprehensive term that encompasses the cultural, social and<br />

physical environment, which has been or may be inherited, and which can be experienced<br />

to give a sense of community and an identity to the places in which we live.”<br />

CATEGORIES OF HERITAGE<br />

It can be hard to strictly define what our heritage is as it combines many different elements that are created over a huge<br />

period of time. For the purposes of clarity, <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council will adopt the following<br />

definition of <strong>Heritage</strong>:<br />

• Historic environment<br />

• Physical environment<br />

• Social environment<br />

• Buildings<br />

• Monuments and Sculptures<br />

• Landmarks<br />

• Landscapes<br />

• Sites and Spaces<br />

• Archaeology<br />

• Nature / biodiversity / habitats<br />

• Artefacts<br />

• Archives<br />

• Local History Collections<br />

• Oral history (Language, dialect etc)<br />

• Memories<br />

• Cultural identity<br />

• Character<br />

• Values<br />

• Traditions and customs<br />

• Arts and traditional crafts<br />

• Public art<br />

• Music, drama and dance<br />

• Literature and poetry<br />

• Movement of people into, within and out of the area<br />

Pride of Place


SOME OF OUR TREASURES<br />

Within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> we are fortunate to live our lives against a rich backdrop<br />

reflecting our strong and diverse heritage. Whilst, inevitably, a certain amount of our<br />

heritage has been lost to the passage of time, much remains in forms such as historic<br />

buildings, landscapes, monuments and historical records.<br />

The purpose of this document is not to list each and every heritage asset within the<br />

County Borough, although a small selection of our Treasures are explained below:<br />

The <strong>Rhondda</strong> <strong>Heritage</strong> Park is based at<br />

the former Lewis Merthyr Colliery in Trehafod where the<br />

pits were sunk in the late nineteenth century. Today it is a<br />

living testament to the mining communities of <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong>, and has been one of the top heritage and<br />

cultural visitor attractions in South Wales since it opened in<br />

1989. As well as offering audio-visual presentations on<br />

“Black Gold – The Story of Coal,” ex-miners provide<br />

authentic tours through the underground workings of the<br />

Colliery, contributing their own anecdotes of life<br />

underground along the way.<br />

Above ground, the <strong>Heritage</strong> Park offers an indoor<br />

reconstruction of a period Village Street displaying the<br />

domestic and commercial life of the Valleys.<br />

Throughout the year the Park houses a range of events,<br />

such as the annual Transport Festival, a Family History<br />

Weekend and Santa’s Toy Mine, catering for a wide range<br />

of audiences.<br />

The <strong>Cynon</strong> Valley Museum & Gallery is<br />

situated in the Grade II Listed Gadlys Iron Works building<br />

in Aberdare. The main museum focuses on the Social<br />

History within the<br />

<strong>Cynon</strong> Valley over the<br />

past 250 years from<br />

the birth of the<br />

Hirwaun iron industry<br />

to the present day,<br />

covering issues such as<br />

health, religion, popular<br />

culture, costume, sport<br />

and war.<br />

The Art Gallery houses<br />

a programme of<br />

contemporary art and<br />

design bringing works<br />

and exhibitions from all<br />

over the world.<br />

Pride of Place


The Pontypridd Museumis housed in a<br />

Grade II Listed converted Tabernacl Chapel, built in 1861,<br />

and tells the story of the town and it’s people. The varied<br />

exhibition programme illustrates elements of social, military,<br />

sporting and cultural history, as well as industry and<br />

transport.<br />

The Museum is situated adjacent to the Old Bridge, built<br />

by William Edwards, which was the longest single-spanning<br />

bridge in Europe when completed at the third attempt in<br />

1756. The Bridge is today both a Scheduled Ancient<br />

Monument and is Grade I Listed.<br />

Nantgarw China Works is housed in a mideighteenth<br />

century farmhouse, which is today both a<br />

Scheduled Ancient Monument and is Grade II Listed.<br />

Whilst the paste used to make the porcelain here in the<br />

early nineteenth century was so difficult to fire that many<br />

articles cracked in the process, what is now regarded as<br />

some of the finest porcelain in Europe was produced here<br />

in 1818 and 1819.<br />

The site was purchased by <strong>Taf</strong>f Ely Borough Council in<br />

1990 and is supported by the ‘Friends of Nantgarw’, who<br />

have around 150 members dedicated to preserving this<br />

historically important site for future generations.<br />

Pride of Place


The Hetty is a Grade 1 listed pit head building that<br />

can be seen between Hopkinstown and Porth in the<br />

<strong>Rhondda</strong>. Whilst this building is not accessible to the<br />

general public at present, it has been the subject of<br />

restoration to the steam Winding Engine that it houses<br />

which can be seen working on special occasions<br />

Reference Librariesat Aberdare, Pontypridd and<br />

Treorchy and the jointly funded Glamorgan Archives based<br />

in Cardiff collect a wealth of material relating to the history<br />

of the County and hold family history resources, such as<br />

census returns. <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough<br />

Council has used these resources to create inviting<br />

opportunities to discover our heritage through a range of<br />

On-line Experiences.<br />

Available via the Library Service, the Our Past and Digital<br />

Photographic Archive provide tools for exploring our past,<br />

and the Council’s Libraries and Museums Service has<br />

worked in partnership with the Glamorgan Archives to<br />

document our area’s history on the innovative and<br />

groundbreaking website www.routetoyourroots.co.uk A<br />

new web facility featuring the Blue Plaques that have<br />

recently been placed throughout the borough and a range<br />

of walking and driving trails are available through a new<br />

website www.heritagetrailsrct.co.uk<br />

The National Assembly for Wales has a statutory duty to<br />

compile lists of buildings of special architectural or historic<br />

interest, which it arranges through Cadw. These lists are<br />

used to help planning authorities make decisions with the<br />

interests of the historic environment clearly identified.<br />

Listed buildings are classified in grades to indicate their<br />

relative importance. The grades, as defined by Cadw, also<br />

relate to the permitted level of alteration without requiring<br />

listed building consent:<br />

Grade I – Buildings of exceptional, usually national interest.<br />

Grade II* – Particularly important buildings of more than<br />

special interest.<br />

Grade II – Buildings of special interest that warrant<br />

preserving.<br />

In addition, local Councils have the authority to designate<br />

Conservation Area status, defined under the Civic<br />

Amenities Act 1967 as “areas of special architectural or<br />

historic importance, the character or appearance of which<br />

it is desirable to preserve or enhance”. Conservation<br />

Areas are able to give broader protection than listing<br />

individual buildings and all features within that area.<br />

There are currently 369 Listed Buildings within <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong>, serving as a physical and precious record<br />

of our social history and our heritage. Such<br />

buildings both enrich the appearance of<br />

an area and add a sense of<br />

individuality and identity to our<br />

communities.<br />

Pride


Throughout <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> there are a number of<br />

Statues, Sculptures, Plaques and other Historic Monuments,<br />

opening a window into another time, reminding us of some<br />

of the characters and moments that have shaped our<br />

heritage.<br />

Statues of The Lady of Penrhys in the<br />

<strong>Rhondda</strong> (pictured below), Dr. William Price in<br />

Llantrisant and ‘Caradog’ Griffith Rhys<br />

JoneS in Aberdare are one example from each Valley,<br />

although there are over 100 statues, sculptures, plaques<br />

and monuments in the County commemorating authors,<br />

poets, musicians, sportsmen, politicians, innovators, collieries<br />

and colliery disasters. In addition, there are a considerable<br />

number of Public Artworks within the area to be found in<br />

our town centres and communities, reflecting our heritage<br />

and aspects of life within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>, for example<br />

artwork celebrating musicians from <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong> in a subway under Catherine Street<br />

in Pontypridd.<br />

Built from Miner’s subscriptions, the ‘New<br />

Welfare Hall’ opened its doors in<br />

September 1938 and was named The<br />

Coliseum Theatre in<br />

October of that year. Built with the<br />

original intention that the venue<br />

would “contribute materially to the<br />

happiness, recreation and<br />

enjoyment of the mining<br />

community of Trecynon”, the<br />

Coliseum became widely regarded<br />

as the capital of Welsh amateur<br />

theatre by the late 1950’s.<br />

Following a steady period of<br />

decline the Theatre was purchased<br />

by the <strong>Cynon</strong> Valley Borough<br />

Council in 1989 and underwent a<br />

programme of refurbishment and<br />

renovation.<br />

Today, the building has many unique features, including<br />

distinct acoustic nodules and intriguing wall friezes in the<br />

auditorium, and the venue develops a diverse programme<br />

of events including drama, ballet, opera, comedy, music,<br />

children’s events, educational events and productions by<br />

local community groups.<br />

The Grade II Listed Muni Arts Centre is a<br />

beautiful converted church with a distinct spire and rose<br />

window, situated in the centre of the Pontypridd.<br />

Converted from a Church into a Dance Hall in 1961, the<br />

Muni underwent a major refurbishment programme in<br />

1990 to form a multi-functional Arts Centre.<br />

Just like the Coliseum Theatre, the venue offers a wide<br />

ranging programme of events to suit a variety of tastes<br />

and, upstairs, the Circle Gallery is a bright and airy gallery<br />

by day that turns in to an atmospheric music performance<br />

space by night, with musicians playing under the stunning<br />

rose window.<br />

The Park & Dare Theatre in Treorchy was<br />

built in 1913 through money raised from ‘Penny in the<br />

Pound’ contributions from the Dare Collieries. Initially built<br />

as a Concert Hall, the venue was adapted in the 1920’s to<br />

cater for the increased demand for moving pictures.<br />

Although the Theatre had been very popular through until<br />

the 1960’s, competition from television coupled with the<br />

1966 closure of the collieries accelerated the decline of<br />

the building and it’s income. Faced with closure, the venue<br />

was donated to <strong>Rhondda</strong> Borough Council in 1975, since<br />

when it has received refurbishment and redevelopment.<br />

Today, the Grade II* Listed building is home to the<br />

Treorchy Male Choir and the Parc & Dare Band.<br />

Pride of Place


As a nation, Wales has a rich Musical <strong>Heritage</strong> that enriches<br />

our distinctive culture. Within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>, music<br />

has traditionally been important to our communities, both<br />

during the era of mining, and even more so during its<br />

decline.<br />

There are a great number of operatic and choral societies,<br />

including male voice choirs, within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>,<br />

along with other musical societies such as bands. Some<br />

points of note with regard to our musical heritage are:<br />

• The Cory Band is one of the most prominent<br />

and successful brass bands in Great Britain, originally<br />

formed as the Ton Temperance band in 1884 it changed<br />

its name in 1895 when it was sponsored by local<br />

entrepreneur Sir Clifford Cory.<br />

• One of the best known male voice choirs in Wales is<br />

the Treorchy Male Choir. The Choir has<br />

achieved a record number of Eisteddfod wins, produced<br />

a number of commercial albums and successfully toured<br />

the USA, Canada and Australia, serving as a wonderful<br />

ambassador for Wales and <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>.<br />

• Hen Wlad Fy Nhadau (Land of My Fathers),<br />

by tradition the National Anthem for Wales, was<br />

written by Pontypridd residents Evan James (music) and<br />

his son James James (lyrics) in January 1856.<br />

• Another song steeped in Welsh Culture is Cwm<br />

<strong>Rhondda</strong>, written by John Hughes. Rugby fans<br />

watching the Welsh national team regularly sing the<br />

popular hymn, first heard in 1907 in Capel <strong>Rhondda</strong>,<br />

Hopkinstown.<br />

• Music legend Sir Tom Jones (birth name<br />

Thomas Jones Woodward) was born in Treforest near<br />

Pontypridd, and has been an international superstar<br />

since the mid-1960’s. Winner of a Grammy Award in<br />

1965, his hits include Green Green Grass of Home, It’s<br />

Not Unusual, What’s New Pussycat and Delilah.<br />

• The Stereophonics were formed in 1992 in<br />

the village of Cwmaman near Aberdare and have<br />

become a world famous rock band. This relatively<br />

recent addition to our ‘hall of fame’ reminds us that<br />

today’s events become tomorrow’s heritage.<br />

Pride of Place


Dare Valley Country Park is spread over<br />

500 acres of countryside and offers people the<br />

opportunity to stay and to explore our local environment.<br />

Formerly home to 19 coal pits and drift mines, Dare Valley<br />

was the first Country Park in Britain to be developed on<br />

reclaimed, former industrialised land and was opened in<br />

1974. The Park offers accommodation facilities for<br />

caravans and tents, and also has a Residential Centre,<br />

popular with Environmental Education groups. The Park’s<br />

Inheritance Centre offers an insight to the area’s history,<br />

whilst waymarked trails and orienteering courses lead<br />

alongside streams and lakes, and climb to provide<br />

panoramic views of the <strong>Cynon</strong> Valley.<br />

Within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> we have excellent examples of<br />

Neolithic, pre-industrial, industrial and post-industrial<br />

Landscapes. These include evidence of Neolithic hunters in<br />

the Cwmbach area, the Bronze Age landscape of Llyn Fawr,<br />

‘Old Smokey’ in Tylorstown, Hirwaun Iron Works, old parish<br />

roads and traditional rural farms. The South Wales Valleys<br />

landscapes are also characterised by rows upon rows of<br />

terrace housing that were quickly erected to<br />

accommodate the huge number of workers that swarmed<br />

to the area in search of jobs down the mines.<br />

Pride of Place


<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> has many parks within the County<br />

Borough, each possessing interesting historical links to the<br />

industrial heritage of our local communities. The parks are<br />

traditional parks incorporating seasonal bedding displays,<br />

floral features and trees, and sporting facilities.<br />

The premier park in the County Borough is<br />

Ynysangharad War Memorial Park in<br />

Pontypridd. Ynysangharad Park was opened in 1923 as a<br />

Memorial to those killed during the Great War, and is laid<br />

out in traditional 1920’s Edwardian style. The site formerly<br />

gave home to a huge pavilion, erected in 1893 for the<br />

National Eisteddfod of that year, and a 1930’s built lido,<br />

affectionately known to locals as ‘The Puddle’, the shell of<br />

which remains today.<br />

In addition to the lido, the Park includes many notable<br />

features, including the Band Stand and a number of statues<br />

and memorials, including a statue dedicated to Evan and<br />

James James, composers of the Welsh National Anthem<br />

who lived in Pontypridd. The Park is also the holder of the<br />

Green Flag Award, the national standard for Parks and<br />

green spaces in England and Wales.<br />

Possibly the finest example of a Victorian Park within<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> is Aberdare Park, which<br />

opened in 1869. As well as the picturesque lake, the Parks<br />

boasts an elaborate cast iron fountain commemorating the<br />

coronation of King George V and Mary in 1911, one of<br />

only three fountains of its type and period in the country,<br />

as well as other notable monuments. The National<br />

Eisteddfod was held in the Park in 1956 and a fine<br />

Gorsedd Circle was erected to commemorate this event.<br />

Bronwydd Park is the only public Park in Porth<br />

and was gifted to <strong>Rhondda</strong> District Council in 1921 by<br />

William Evans, founding director of the Porth based<br />

industrial and commercial<br />

giant Thomas & Evans Ltd.<br />

The Park was opened in<br />

1924 after money had been<br />

raised from the Miner’s<br />

Welfare Fund providing two<br />

ornate entrances to the<br />

Park, pathways, benches and<br />

shrubbery.<br />

In addition to the colourful<br />

floral displays, a Grade II<br />

Listed bronze bust of<br />

William Evans can be seen in<br />

the Park.<br />

Some sites in our communities are considered so<br />

important the nation’s natural heritage they are notified as<br />

Sites of Specific Scientific Interest (SSSI’s) under the Wildlife<br />

and Countryside Act 1981. The legislation protects SSSI’s<br />

from operations that may cause damage to the sites,<br />

thereby conserving the best examples of wildlife habitats,<br />

geological features, flora, fauna and landforms for the<br />

future.<br />

Within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> our working around for wildlife<br />

is guided by ‘Action for Nature: The Local Biodiversity<br />

Action Plan’, which includes actions to raise awareness and<br />

appreciation of local wildlife, and protect and manage our<br />

natural environment, including our SSSI’s.<br />

Pride of Place


EXTERNAL PARTNERS<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council is one of a number of bodies that play an<br />

active role in the conservation and promotion of our heritage. In order to succeed in<br />

capturing interest in the heritage of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>, as well as raising the profile of<br />

the County Borough within the wider community, it is vital that we establish and<br />

maintain healthy and productive working relationships with our external partners,<br />

some of whom are listed below:<br />

Valleys Regional Park – which is the EU Convergence funded programme is supporting a range of<br />

environmental, tourism, heritage and infrastructure projects across the valleys area.<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> has received funding for the Tonypandy Centenary and Cordell Festival and for<br />

the Audio trails project that is currently in production.<br />

A range of community Tourism initiatives are also likely to be relevant to the Borough.<br />

This scheme has taken over some of the responsibilities and co-ordinating tasks previously<br />

undertaken by HERIAN, a partnership that was disbanded in 2009.<br />

Cadw – the Welsh for “to keep” – is the Welsh Assembly Government’s historic environment<br />

division, and is the Welsh equivalent of English <strong>Heritage</strong> or Historic Scotland.<br />

Although not necessarily within their ownership, a great number of Welsh castles, historic houses<br />

and monuments are in Cadw's care, meaning they are responsible for the sites’ upkeep and for<br />

making them accessible to the public. In addition, Cadw are responsible for maintaining Listed<br />

Buildings records, ensuring the preservation of historic buildings and archaeological sites, and<br />

producing a number of publications to educate visitors and owners of historic buildings and<br />

monuments alike.<br />

The European Route of Industrial <strong>Heritage</strong> (ERIH) is a network linking and promoting the most<br />

significant industrial heritage sites in Europe, the former heartland of the industrial revolution.<br />

ERIH identified the <strong>Rhondda</strong> <strong>Heritage</strong> Park as an “Anchor Point” in January 2007. These Anchor<br />

Points form “Regional Routes” that link sites and landscapes that have left their mark on European<br />

industrial heritage.<br />

The Glamorgan Archives collect, preserve and make accessible documents relating to the history of<br />

our local area. <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council has worked in partnership with the<br />

Glamorgan Record Office to produce a website documenting family and local history on<br />

www.routetoyourroots.co.uk<br />

The Countryside Council for Wales works alongside English Nature and Scottish Natural <strong>Heritage</strong><br />

as a statutory advisor to the government on preserving and promoting natural beauty, wildlife and<br />

the opportunity for outdoor enjoyment.<br />

In addition to their responsibility for designating Sites of Specific Scientific Interest (SSSI’s), the<br />

Countryside Council for Wales undertakes research, administers environmental grants and<br />

proactively promotes enjoyment and appreciation of the 22 percent of Welsh countryside that is<br />

open to the public through initiatives such as “Discovering Wales’ Natural <strong>Heritage</strong>”.<br />

Pride of Place


EXTERNAL PARTNERS<br />

Sustrans is a UK sustainable transport charity, whose vision is a world in which people can choose<br />

to travel in ways that benefit their health and the environment.<br />

Through initiatives such as the “Valleys Cycle Network”, Sustrans create walking and cycle routes<br />

that open up the natural beauty of our communities by leading people through heritage sites, green<br />

spaces and river corridors. In addition to promoting healthy living and contributing towards<br />

tourism, the Networks serve to improve public appreciation for the environment all around us, and<br />

improving perceptions of life in the Valleys.<br />

Groundwork Wales is an environmental regeneration charity that aims to achieve sustainable<br />

communities through joint action, combining environmental, social and economic programmes in a<br />

holistic approach to regeneration.<br />

Groundwork Merthyr & <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>f are the local Trust who work towards improving the<br />

quality of the local environment, the lives of local communities and the sustainability of local<br />

business, involving local people in practical projects and encouraging community action.<br />

Groundwork’s ‘Loops & Links’ project is a leading initiative contributing to the development of the<br />

South Wales Valleys as a tourism and visitor destination, creating exciting routes for walkers,<br />

mountain bikers and horse riders, and linking communities with the countryside<br />

VISIT Network was set up to bring together, develop and support communities throughout<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> and the surrounding areas, to link up and promote their green tourism<br />

opportunities and businesses and amenities in their area. This can be achieved through partnership<br />

working, organizing events or promoting areas of interest on your doorstep.<br />

The Royal Commission on the Ancient and Historic Monuments of Wales (RCAHMW) is funded<br />

by the Welsh Assembly Government and surveys, interprets and records the built heritage of<br />

Wales, either directly or through grant aid and partnership working and makes information available<br />

to the public through the “National Monuments Record of Wales”.<br />

The Civic Trust movement works on the principle that it is our societies that make the places we<br />

live and work special, supporting over 1,000 Civic Societies across Britain. Since its foundation, the<br />

Trust has been concerned that local people should have a voice in the development of their<br />

community.<br />

The Civic Trust for Wales is active in developing, supporting and advising the network of Civic<br />

Societies throughout Wales, helping Societies with their planning casework and assisting them get<br />

projects up and running.<br />

The Civic Trust for Wales produce the publication About Wales three times per year, containing<br />

articles examining topics such as heritage, conservation, regeneration and sustainable development.<br />

The <strong>Heritage</strong> Lottery Fund (HLF) was set up by parliament in 1994 to give grants to a wide range<br />

of projects that relate to local, regional and national heritage within the UK. Through distributing a<br />

share of the money raised by the National Lottery, the HLF enables communities to celebrate, look<br />

after and learn more about our heritage, and offer funding opportunities for the entire spread of<br />

heritage, including buildings, museums, natural heritage, cultural traditions and language.<br />

Since 1994 the HLF have awarded £3.97 billion to over 26,000 projects across the UK and will<br />

fund another £1.9 billion over the next 12 years<br />

The HLF is considered as a key partner organisation, offering potential funding opportunities both<br />

for <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council and for heritage interest groups within our<br />

communities.


EXTERNAL PARTNERS<br />

The Arts Council for Wales is the national body for the arts in Wales. It distributes public money<br />

from the Welsh Assembly Government and the National Lottery to artists and art organisations.<br />

The Arts Council Wales also commission new work, research, provides advise and information and<br />

develops awareness and support for the arts.<br />

The Arts Council Wales funded a site specific dance event at the <strong>Rhondda</strong> <strong>Heritage</strong> park in 2005<br />

titled Fragments and Echoes. With a theme of ‘Spirit of the Valleys’ this event celebrated the social<br />

and cultural heritage of the area.<br />

Visit Wales is the Wales Assembly Government Tourism Team and operates the functions previously<br />

undertaken by the Wales Tourist Board, listing, promoting and developing Tourism in Wales.<br />

The Tourism industry is able to utilise the appealing history and heritage of the South Wales Valleys<br />

to attract additional visitors to the area and elongate the periods of time that people are likely to<br />

spend visiting. A regional partnership organisation that also has a role to play in the promotion of<br />

heritage in the local area is Capital Region Tourism and the local tourism business organisation<br />

Valleys Tourism.<br />

As Tourists rarely recognise any significance of regional boundaries, it is important that <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong> County Borough Council works in partnership with Neighbouring Authorities and Visit<br />

Wales in attracting people to the area.<br />

Pride of Place


WORKING WITH OUR COMMUNITIES<br />

Whilst this <strong>Strategy</strong> is designed to give a framework for the<br />

Council’s heritage service provision, its purpose is<br />

ultimately to benefit members of our communities.<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council already<br />

benefits greatly from the dedication of an active heritage<br />

community, consisting of private sector businesses,<br />

voluntary organisations and individuals with an interest in<br />

particular areas of the County’s historic environment and<br />

heritage. In particular, it should be noted that a number of<br />

Local Historical Societies have undertaken a vast array of<br />

heritage projects and initiatives in the past, and their ongoing<br />

dedication is likely to prove an invaluable asset to the<br />

County Borough.<br />

Community participation and involvement in our heritage<br />

increases the sense of social cohesion which can, in turn,<br />

inspire local confidence and energy. Through supporting<br />

and empowering participation in and enjoyment of our<br />

heritage, the Council can encourage a strong sense of<br />

positive identity, civic pride and ownership within our local<br />

communities, particularly those under economic pressure<br />

or undergoing regeneration.<br />

The Library, Museum and <strong>Heritage</strong> Service manages and<br />

services the formal consultative processes involving<br />

community groups, professional bodies and elected<br />

members. This is undertaken through regular meetings<br />

involving stakeholders from across the heritage field.<br />

In order to capitalise on and enhance the contribution that<br />

these groups offer the County Borough, <strong>Rhondda</strong> <strong>Cynon</strong><br />

<strong>Taf</strong> County Borough Council will seek to:<br />

• Foster good working relations with appropriate private<br />

sector and voluntary heritage related groups.<br />

• Seek opportunities to support appropriate private<br />

sector and voluntary heritage related groups where<br />

possible.<br />

• Raise awareness of and access to our heritage within<br />

the County Borough to encourage community and<br />

visitor participation in heritage related activities.<br />

Pride of Place


INTERNAL PARTNERSHIP WORKING<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council has always<br />

taken great pride in its rich heritage, and has invested<br />

resources in promoting, conserving and improving the<br />

heritage offer for its communities and visitors. However, by<br />

its nature as a wide and diverse subject matter, the<br />

management and promotion of our heritage has<br />

traditionally been fragmented within the County Borough.<br />

It is without doubt that we have achieved more by<br />

combining resources and working together than was the<br />

case before the first heritage strategy was formed.<br />

Therefore drawing internal partnerships together and<br />

working towards co-ordinated action, is one of the key<br />

priorities of this <strong>Strategy</strong>.<br />

Through internal partnership working <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong><br />

County Borough Council will:<br />

• Raise internal awareness and understanding of our<br />

heritage.<br />

• Support and enhance the representation of and<br />

contribution from the Council with external<br />

partnerships.<br />

• Share knowledge, expertise and resources where<br />

appropriate to develop and deliver coherent and coordinated<br />

heritage projects.<br />

The creation of a <strong>Heritage</strong> <strong>Strategy</strong> is simply the first step<br />

in achieving a cohesive approach as it presents the<br />

framework for service provision over the next three years.<br />

The successful implementation of the <strong>Strategy</strong> is heavily<br />

reliant on effective partnership working and mutual<br />

understanding across different departments of the Council.<br />

Pride of Place


KEY PARTNERSHIPS<br />

Within all the important cross-departmental networks that are vital to achieving a<br />

cohesive and productive heritage service provision, the following links have been<br />

identified as the key partnerships for the success of this <strong>Strategy</strong>.<br />

Tourism<br />

<strong>Heritage</strong> is perceived by society as having a quality or<br />

significance that makes it worth preserving for its own sake<br />

and for the appreciation of current and future generations.<br />

As such, the heritage of <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> is central to<br />

the county’s tourism industry, acting as a major draw for<br />

visitors and providing the opportunity to discover our<br />

historic cultural, social and physical environment.<br />

The <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> Draft Tourism <strong>Strategy</strong> 2007 –<br />

2013 defines tourism as “the temporary short-term<br />

movement of people to destinations outside the places<br />

where they normally live and work and the activities during<br />

the stay at these destinations”. All tourists, whatever the<br />

reason for their visit, will experience an impression of our<br />

cultural heritage during their time in the County, and may<br />

also indulge in additional heritage activities unrelated to the<br />

‘primary purpose’ of their visit.<br />

In addition to the links of heritage related attractions and<br />

activities for visitors to undertake, the issue of local pride<br />

and identity is hugely significant to our potential tourism<br />

market. Without local appreciation and respect for our<br />

surroundings, the County is not able to attract and sustain<br />

high levels of tourism and public expenditure. Increasing<br />

civic pride is a huge challenge that faces the Council as a<br />

whole and, through its contribution towards Our Living<br />

Space, a strong commitment to our heritage helps to play a<br />

significant role towards the Council meeting this challenge.<br />

Many issues surrounding the promotion and management<br />

of our heritage are also prominent to Tourism provision<br />

and are addressed in the Tourism <strong>Strategy</strong> 2007 – 13 and<br />

will be tackled by the cross-departmental Tourism and<br />

<strong>Heritage</strong> Forum.<br />

<strong>Heritage</strong> is a key asset of the area an is associated with<br />

niche markets such genealogy. On the internet and in the<br />

media with websites like ancestry.com and tv programmes<br />

like Who Do You Think You Are? further promote this<br />

market. As people establish family links to Wales a visit to<br />

their birth place is often associated, bringing benefits to the<br />

local economy. The Rough Guide views genealogy as one<br />

of the fastest growing sectors in the travel industry.<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong>f has a unique place in the history of<br />

South Wales and as such this is an important factor when<br />

marketing the area for tourism.<br />

CULTURE<br />

The wide ranging cultural benefits of adopting a proactive<br />

and positive approach to the management and celebration<br />

of our heritage have already been highlighted within this<br />

<strong>Strategy</strong>.<br />

As with tourism, many initiatives and projects are able to<br />

bring mutual benefit to both our heritage and cultural<br />

services. Therefore, heritage will play a key role within the<br />

Council’s Cultural Plan, Arts <strong>Strategy</strong> and Public Art Policy.<br />

REGENERATION<br />

In the late 1800’s and early 1900’s our forefathers were<br />

great builders of civic landmarks and understood the<br />

importance of establishing strong local identity in an era of<br />

competition between emerging towns and valleys. These<br />

buildings projected their area’s identity and prominence<br />

and also demonstrated their high regard for culture.<br />

Although much has changed since these times, the issue of<br />

local identity continues to take a high priority in the<br />

regeneration and economic development of our local<br />

communities, and is important in empowering local<br />

confidence and civic pride.<br />

Since the decline of heavy industry in the area, <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong> has been experiencing a period of major<br />

regeneration, which has been supported by the Welsh<br />

Assembly Government’s commitment to the regeneration<br />

of the Heads of the Valleys. Substantial investment has also<br />

taken place through Objective 1 and the Welsh<br />

Development Agency and further investment is being<br />

made as a result of the 2007 – 13 EU Convergence<br />

Programme.<br />

Our heritage services must interact with regeneration<br />

plans and projects to capitalise on additional funding<br />

opportunities and ensure heritage continues to bring value<br />

to our communities in the future.<br />

At times where we are encouraging communities to look<br />

forward to an improved future, it is vital that we do not<br />

dismiss and lose our heritage. The value that the sense of<br />

place, pride and identity brings to our communities is as<br />

irreplaceable as the historical content itself.<br />

Pride of Place


KEY PARTNERSHIPS<br />

SUSTAINABILITY<br />

Sustainable Development is about making better long-term<br />

decisions and links strongly to our heritage. It is about<br />

improving people's well-being and quality of life, thinking<br />

about the impacts of today's actions on future generations<br />

and protecting and enhancing the natural environment in<br />

which we live.<br />

A sustainable approach to our heritage will encourage the<br />

use or re-use derelict land or buildings as well as the<br />

conservation, protection and enhancement of our local<br />

environment, including locally valued cultural or heritage<br />

assets. As with all Council service areas there must be an<br />

emphasis on consistent levels of investment and long-term<br />

sustainability to ensure that new ventures are not simply a<br />

‘flash in the pan’. Decisions regarding this can only<br />

properly made if we have considered the economic<br />

sustainability and environmental impact of any project or<br />

initiative, along with the effect on local communities that<br />

they are likely to have.<br />

Through adopting a sustainable approach to our actions,<br />

we will be able to safeguard the quality and variety of our<br />

heritage for the benefit of future generations, and<br />

contribute actively towards the Council’s commitment to<br />

achieving a sustainable future.<br />

Pride of Place


MONITOR, REVIEW & EVALUATION<br />

This <strong>Strategy</strong> provides a framework approach to our<br />

heritage and will be supported by <strong>Heritage</strong> Action Plan<br />

detailing specific tasks that will enable us to achieve our<br />

strategic objectives.<br />

The Action Plan will be created in consultation with<br />

internal, external and community partnerships to ensure<br />

that the wide range of priorities are considered and<br />

addressed.<br />

The <strong>Heritage</strong> <strong>Strategy</strong> Action Plan, which will be used as a<br />

‘working document’ by <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County<br />

Borough Council, will be continuously reviewed and<br />

updated as a result of the monitoring process. The Action<br />

Plan will be reviewed regularly with relevant project<br />

partners, where Actions will be updated accordingly.<br />

One key tool for future success will be the evaluation of<br />

completed projects and Action Points, informed by the<br />

monitoring and review process. This will enable us to<br />

assess the impact and benefits achieved and provide an<br />

understanding of ‘lessons learnt’ from the past to help<br />

towards planning of our future work. These evaluations<br />

may be carried out by an evaluation task group or by<br />

individuals who were involved in the projects or Action<br />

Points.<br />

CONTINUOUS<br />

MONITORING<br />

FUTURE<br />

PLANNING<br />

REVIEW<br />

EVALUATION


Conclusion<br />

Our heritage is hugely important to all of us. It demonstrates the character, identity,<br />

values and cultural variety that have built up in our region over thousands of years.<br />

This <strong>Strategy</strong> aims to encourage more local people and visitors to take an active<br />

interest in our heritage. Many people within <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> are already proud of<br />

our history and, as a County Borough, we will be even prouder when our exceptional<br />

heritage is better understood and more widely appreciated.<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council recognises<br />

that a long-term vision towards heritage can be viewed as<br />

an evolving process, as the present becomes history and<br />

history shapes our cultural future. Therefore by creating an<br />

improved awareness and understanding of our heritage, it<br />

will be valued and respected more by both the local and<br />

wider communities, ensuring that local residents and<br />

decision makers retain the ongoing desire to continue to<br />

enjoy and shape the regional landscape, driving <strong>Rhondda</strong><br />

<strong>Cynon</strong> <strong>Taf</strong> forward whilst still taking pride in the areas<br />

historic identity.<br />

??? is the second <strong>Heritage</strong> <strong>Strategy</strong> to be produced by<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> County Borough Council. It<br />

represents the continuation of our future progress, whilst<br />

formally demonstrating our dedication to the preservation<br />

and enhancement our historic cultural, social and physical<br />

environment for future generations.<br />

This <strong>Strategy</strong> has the potential to play a supportive role to<br />

each of the five ‘Themes for Action’ as identified in the<br />

<strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> Community Plan, A Better Life. More<br />

specifically, it has a direct effect on how we “protect and<br />

improve our local environment” and contributes towards<br />

making <strong>Rhondda</strong> <strong>Cynon</strong> <strong>Taf</strong> a more attractive area, and<br />

therefore “a place where people want to live in the 21st<br />

Century”; key priorities of Our Living Space Action Theme<br />

within A Better Life.<br />

Our heritage is a significant asset to our tourism offer and,<br />

as such, plays an important role in bringing potential<br />

economic benefit to the area. It also provides us with<br />

lifelong learning opportunities and, not least, an invaluable<br />

sense of shared past and collective belonging.<br />

Our communities have undergone a period of major<br />

change following the decline of the industrial activities that<br />

were once a catalyst for so much of the area’s<br />

infrastructure and characteristics that surround us today.<br />

As we regenerate our towns and look forward to an<br />

exciting future, we can do so with an increased<br />

understanding, appreciation and feeling of pride for our<br />

unique and inspirational heritage.<br />

Pride of Place

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