Alemlube Newsletter Issue2_Jan 2013.pdf
Alemlube Newsletter Issue2_Jan 2013.pdf
Alemlube Newsletter Issue2_Jan 2013.pdf
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Flexibility & Adaptability<br />
A requirement for a successful business & a happy life<br />
Now more than ever we need to be<br />
flexible and capable of accepting change.<br />
Both at work and at home nothing stays<br />
the same for ever and to progress and<br />
move with the times constant and on going<br />
review and adjustment is required.<br />
In This Issue<br />
What’s New<br />
Branch Update<br />
Staff Profile - Ray Coid<br />
New Role - Andrew Tait<br />
New Products<br />
Distributor Update<br />
Marketing<br />
pg 1<br />
pg 2<br />
pg 2<br />
pg 2<br />
pg 3<br />
pg 4<br />
pg 4<br />
As markets, products, trends, competition<br />
and even political systems evolve small<br />
and large changes in our systems,<br />
procedures and the way we approach<br />
things are required.<br />
As we enter a new calendar year<br />
inclusive of a good number of unknowns<br />
flexibility and adaptability will no doubt<br />
be keys to success in a potentially<br />
challenging environment.<br />
Happy New Year.<br />
Mark Williamson.<br />
Contact Us<br />
NSW (02) 9939 0711<br />
QLD/PNG (07) 3204 9166<br />
VIC/TAS (03) 8787 8288<br />
WA (08) 9209 3066<br />
SA/NT (08) 8241 7111<br />
NZ (09) 447 1007<br />
www.alemlube.com.au<br />
www.alemlube.co.nz<br />
What’s New<br />
<strong>Alemlube</strong> Flow Meters<br />
<strong>Alemlube</strong> has been selling flow meters<br />
for many years as part of its General<br />
Range of products. The company has<br />
now stepped into the high-end flow meter<br />
market with a new range of Oval Gear<br />
Flow Meters.<br />
The range is split into six different Series’,<br />
each specified for a particular application<br />
and/or market segment:<br />
• Fuel & Oil Applications<br />
A Series; Aluminium Electronic<br />
AM-Series; Aluminium Mechanical<br />
• Industrial/Process Applications<br />
S-Series; Stainless Steel Electronic<br />
SH-Series; Stainless Steel<br />
High Pressure Electronic<br />
SX-Series; Stainless Steel<br />
Explosion Proof Electronic<br />
• AdBlue ® & Chemical Applications<br />
P-Series; PPS (Ryton ® ) Electronic<br />
The large range covers port sizes from<br />
1/8” through to 4” with flow rates from as<br />
low as 0.5 L/hr right up to 2500 L/min.<br />
A number of options and accessories<br />
is available including meter-mounted<br />
displays (electronic and mechanical),<br />
remote mount displays, strainers and<br />
air eliminators.<br />
NMI approvals are also available for<br />
A-, AM-, S- and P-Series meters.<br />
The entire range is made in Australia and<br />
each meter is tested and provided with a<br />
calibration certificate.<br />
All meters are competitively priced<br />
and stock of selected meters is held in<br />
<strong>Alemlube</strong> branch warehouses around<br />
Australia and in New Zealand, available<br />
for immediate delivery.<br />
<strong>Alemlube</strong> Oval Gear Flow Meters<br />
are backed by a 2 Year warranty<br />
and full technical support.
Branch update<br />
South Australia/Northern Territory<br />
staff profile<br />
Ray Coid<br />
WA Branch Manager<br />
Ray joined <strong>Alemlube</strong> back in <strong>Jan</strong>uary<br />
1998 at a time when <strong>Alemlube</strong> was<br />
still Alemite Lubrequip.<br />
A successful Branch Manager with one<br />
of the automotive parts providers in<br />
Sydney’s outer west Ray was looking<br />
for a new challenge, he got involved in<br />
the field of lubrication equipment and it<br />
didn’t take long for him made his mark<br />
at <strong>Alemlube</strong>.<br />
Driven to succeed, passionate, highly<br />
capable and always up for a laugh and<br />
a beer Ray got the job done and in<br />
2004 Ray and his family made the move<br />
across to Perth to set up <strong>Alemlube</strong>’s<br />
Perth based WA operation.<br />
Under Ray’s leadership and guidance<br />
the branch grew quickly and today the<br />
WA Branch provides a well rounded<br />
range of products and services to a<br />
wide range of the states mining, oil &<br />
gas, agriculture, civil engineering and<br />
transport concerns.<br />
Ray’s interests include:<br />
Getting out on the boat, enjoying a few<br />
lagers and landing the biggest sized<br />
bream or jewie caught on the day.<br />
He also enjoys spending time on the<br />
family farm just east of Perth with his<br />
wife Tracy and four daughters Zoe,<br />
Kirsty, Nikki and Sophie.<br />
Positive, likeable, energetic and always<br />
up for a laugh whether through work or<br />
after hours Ray’s a great bloke to know<br />
and have in your life.<br />
David Vivian, <strong>Alemlube</strong> BDM in South<br />
Australia was asked if he wanted to quote<br />
for the supply and installation of workshop<br />
equipment and he jumped at the chance.<br />
David was advised that the workshop was<br />
a new training facility, set up in the Anangu<br />
Pitjantjatjara Yankunytjatjara (APY) lands;<br />
1,400km from Adelaide, just short of the<br />
NT /SA border 1 ½ hour West off the<br />
Stuart Hwy basically accessible only by<br />
4WD and a 10 hour round trip from Alice<br />
Springs. “No worries”, he replied. Then the<br />
worries started.<br />
Having to cart everything you might<br />
possibly need for a week to this far away<br />
land required a troop carrier 4WD loaded<br />
down to the springs. All the tools, pipework,<br />
fittings and equipment had been forwarded<br />
the week before, but bread, water, meat,<br />
milk; in fact the contents of a small corner<br />
store was loaded up and along with Boyd<br />
Johnston (our workshop building guru from<br />
NSW). DV set off on his big adventure.<br />
Installing an air system and compressor,<br />
hose reels, a 4 post hoist, a tyre changer<br />
and a wheel balancer is a challenge in<br />
itself, but without a Bunning’s around the<br />
corner, no phones and no emails, one has<br />
to be prepared for eventualities including<br />
(apparently) being serenaded by flocks of<br />
wild donkeys at night. All went well and<br />
there were many tales, tall and true, told<br />
to anyone who would listen.<br />
Andrew<br />
Tait<br />
Vehicle<br />
Hoist<br />
Project<br />
Manager<br />
On the 1st of August earlier this year<br />
Andrew Tait joined us in the newly<br />
created role of Vehicle Hoist Product<br />
Manager – Australia & New Zealand.<br />
Andrew has a wealth of experience<br />
in the automotive industry including<br />
<strong>Alemlube</strong> was selected to undertake<br />
this job by Jim from the Education Dept<br />
because he found that we were the only<br />
SA based lubrication equipment company<br />
that could supply, install and commission<br />
all of this equipment rather than trying to<br />
negotiate with a group of companies and<br />
trying to co-ordinate them to be at the right<br />
place at the right time. Jim acknowledged<br />
that dealing with <strong>Alemlube</strong> as a “one stop<br />
shop” took a lot of the headaches out of<br />
this project. This means that <strong>Alemlube</strong><br />
can handle the entire project, from initial<br />
phone call through to job completion -<br />
no matter what or where.<br />
David admitted afterwards that he would<br />
study a map more closely before next<br />
signing on the dotted line. No donkeys<br />
were injured during the project.<br />
roles of National Automotive Service<br />
Manager for Beaurepaires and<br />
Goodyear Auto Service Centre retail<br />
store network (South Pacific Tyres)<br />
and National Operations Manager<br />
for ‘City Discount Tyres’ and ‘The Tyre<br />
Factory’ retail store network operated<br />
by Tireworld and the wholesale<br />
tyre distribution network operated<br />
by Tyrecorp.<br />
Andrew’s full and thorough understanding<br />
of what the requirements and priorities<br />
of modern successful automotive &<br />
commercial vehicle workshops are<br />
will enable <strong>Alemlube</strong> to provide an<br />
even better design, supply, install,<br />
commission and after sales package<br />
than was the case before.<br />
We welcome Andrew<br />
to the <strong>Alemlube</strong> team.
New products<br />
2’’ Underground Coal Mine<br />
Diaphragm Pump<br />
PB-20<br />
EL Series Double<br />
Diaphragm Pumps<br />
Lockable Diesel Fuel Storage<br />
& Dispensing Kit<br />
L40040PA<br />
The PB-20 2’’ de-watering underground<br />
coal mine diaphragm pump is<br />
constructed with a Polypropylene fluid<br />
chamber & Geolast ® diaphragms,<br />
stainless steel flanges and engineered<br />
for maximum fluid and chemical<br />
compatibility. Ideal for use in<br />
underground coal mines the PB-20 is<br />
heavy duty, stall free, freeze free and<br />
incorporates a rugged valve system<br />
allowing operation under a variety of<br />
conditions ranging from clean fluids to<br />
slurries and solids up to 1/4’’.<br />
Bolted design ensures leak-free<br />
operation and ease of maintenance<br />
when required. Supplied inclusive of<br />
a muffler, the PB-20 2’’ underground<br />
coal mine diaphragm pump produces<br />
a low noise level of 78 dBA and has a<br />
maximum flow rate of 680 L/min.<br />
The new EL Series air operated double<br />
diaphragm pump range is ideal for the<br />
dispensing and evacuation of engine oils,<br />
hydraulic oils, waste oils, diesel fuels,<br />
chemical liquids and even industrial<br />
sludge and liquids containing a relatively<br />
high amount of grit and solid content.<br />
The pumps are manufactured with<br />
aluminium bodies, UPE diaphragms and<br />
Teflon ball valves, and being positive<br />
displacement type pumps, operation<br />
is efficient and extremely reliable.<br />
Requiring no ongoing precision<br />
adjustments after installation and with<br />
no close fittings to be monitored,<br />
<strong>Alemlube</strong>’s new EL Series air operated<br />
double diaphragm pumps are quickly<br />
and easily as well as inexpensively<br />
maintained.<br />
The <strong>Alemlube</strong> L40040PA diesel fuel<br />
storage & dispensing kit with lockable lid<br />
consists of a heavy duty locally designed<br />
and manufactured polyethylene 400 litre<br />
tank and a Piusi 52000A dispensing kit.<br />
The dispensing kit, manufactured in Italy,<br />
includes a 12V diesel fuel pump with<br />
4 metres of antistatic fuel delivery hose,<br />
2 metres of battery cable with clips,<br />
a stainless steel & brass fuel inlet filter<br />
and an automatic shut off nozzle.<br />
The tank’s lockable lid with 4-point<br />
locking system ensures pump, nozzle<br />
and stored fuel security as well<br />
as protection from foreign particle<br />
contamination and the elements.<br />
Designed to house the pump in a<br />
recessed position ultimately generating<br />
a lower centre of gravity, the tank<br />
assumes a greater degree of strength,<br />
stability and original shape retention<br />
thereby ensuring long and trouble<br />
free operation.
Marketing<br />
Trade Journal Advertising<br />
Distributor<br />
Update<br />
EXPRESS DIESEL SERVICES Ltd<br />
Auckland, New Zealand<br />
After more than 20 years working in<br />
the South Pacific in 1988 Peter Cooper<br />
started Express Diesel Service Ltd<br />
from a bedroom in his family home<br />
in South Auckland.<br />
The business was founded on the<br />
philosophy of providing fast and<br />
exceptional service in the marine and<br />
heavy equipment related sectors for their<br />
customers throughout the South Pacific.<br />
Today the business is owned by Peter’s<br />
son Mark Cooper and it has grown to<br />
employ 5 staff working from premises<br />
near Auckland Airport. The company’s<br />
founding philosophy has not changed,<br />
and in addition they have also firmly<br />
adopted the commitment to stand 100%<br />
behind whatever products they supply.<br />
Selective as to which products and<br />
brands they offer to their customers; if<br />
something goes wrong their customers<br />
do not have the luxury of popping down<br />
the road to get the correct or replacement<br />
item like a customer in New Zealand can.<br />
Express Diesel Services have been<br />
supplying <strong>Alemlube</strong> products now for<br />
over 7 years and are extremely happy and<br />
confident with the quality of all <strong>Alemlube</strong><br />
products. Their customers operate in<br />
some very challenging environments and<br />
conditions and they have never been<br />
let down by <strong>Alemlube</strong> from a product or<br />
service point of view.<br />
For EDS, having quality products like<br />
<strong>Alemlube</strong> is critical to the continuing<br />
success of their business and they<br />
are proud to be able to offer <strong>Alemlube</strong><br />
products to their customers across the<br />
South Pacific.<br />
<strong>Alemlube</strong> has developed a trade<br />
journal advertising campaign targeting<br />
the Automotive, Transport, Mining,<br />
Contractor and Earthmoving industries.<br />
The major objective for this campaign is to<br />
increase market awareness of the broad<br />
base of <strong>Alemlube</strong>’s business – beyond our<br />
core range of lubrication equipment that<br />
we are already well known for. The main<br />
products and services featured in<br />
the campaign are Vehicle Hoists, Wheel<br />
Service Equipment, Workshop Fitouts<br />
and Lube Systems.<br />
The campaign kicked off in July 2012 with a<br />
focus on Underground Greasing Equipment<br />
for the Mining industry but the main<br />
KEEP ON TRACK<br />
Premium Ravaglioli wheel service equipment from <strong>Alemlube</strong> represents outstanding<br />
technology with industry leading precision producing greater levels of accuracy and<br />
reliability in tyre changing, electronic wheel balancing and wheel aligning operations.<br />
alemlube.com.au<br />
campaign really got going in October 2012<br />
with ads in all five industry sectors.<br />
The momentum continues from now until<br />
June 2013 with multiple ads appearing<br />
every month in a total of twelve different<br />
publications and online newsletters.<br />
The main products and<br />
services featured in the<br />
Trade Journal Advertising<br />
Campaign are vehicle<br />
hoists, wheel service<br />
equipment, workshop<br />
fitouts and lube systems.<br />
All catalogues can be downloaded from our websites:<br />
www.alemlube.com.au & www.alemlube.co.nz