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PowerPoint slides used in the webinar - School Nutrition Association

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Why Offer Flavored Milk?<br />

7<br />

Moms SUPPORT<br />

flavored milk <strong>in</strong><br />

schools.<br />

Do you support bann<strong>in</strong>g<br />

chocolate milk at your<br />

child’s school?<br />

Moms want kids to<br />

have a choice<br />

77% do not want choices<br />

taken away (<strong>in</strong> general)<br />

79% believe kids need<br />

healthy choices at school,<br />

<strong>in</strong>clud<strong>in</strong>g chocolate milk<br />

Moms like what<br />

chocolate milk offers<br />

Moms felt very positive<br />

about chocolate know<strong>in</strong>g that<br />

it conta<strong>in</strong>s <strong>the</strong> same n<strong>in</strong>e<br />

essential nutrients as white<br />

milk, <strong>in</strong>clud<strong>in</strong>g calcium,<br />

potassium and vitam<strong>in</strong> D.<br />

86% agree that well<strong>in</strong>tended<br />

changes can backfire,<br />

and foods need to be practical<br />

so <strong>the</strong> foods are eaten<br />

Conducted by KRC Research. A total of 1,000 <strong>in</strong>terviews were conducted with moms<br />

of kids <strong>in</strong> grades K-12. The <strong>in</strong>terviews were conducted onl<strong>in</strong>e us<strong>in</strong>g a national opt-<strong>in</strong><br />

panel. The <strong>in</strong>terview averaged 8-10 m<strong>in</strong>utes <strong>in</strong> length and all <strong>in</strong>terviews were<br />

conducted between March 9 and March 14, 2012.

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