Die Zukunft des Reisens - ÃRV

örv tagung 

wien · 20. april 2012 

Die Zukunft 

des Reisens 

Remo Masala, 

CMO of the Kuoni Group

The Kuoni Group 

2 

DIVISIONS 

BUSINESS UNITS 

OUTBOUND 

EUROPE 

36% 

OUTBOUND 

NORDIC 17% 

OUTBOUND KUONI 

EUROPE 19% 

SWE, NO, DK 

FIN 

Novair, Playitas 

CH, UK, F, I, ESP, 

BLX, 

Octopus 

WORLDCLASS 

EMOTIONS 

EMOZIONI 

GLOBAL 

TRAVEL 

SERVICE 

41% 

GROUPS, MICE 

16% 

FIT 

25% 

Fully Independent 

Traveller 

EMERGING 

MARKETS & 

SPECIALISTS 

23% 

SPECIALISTS 

16% 

Outbound 

Inbound 

EMERGING MARKETS 

4% 

India 

Hong Kong 

Russia 

VFS GLOBAL 

3% 

% = pro forma turnover 2011 incl Jan-April for GTA 

B2B 

B2C 

ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012

Rebranding 

3 


The Future Lab 

4 


Segmentation & Dramaturgy 

6 

Dramatic Adviser? 

Ethnologist? 

Psychologist? 


ananea 

7 

► Lodges & outdoor activities 

► Nature & Animal kingdom 

► Education & Activities 

► Culture, Languages & 

Traditions 

► Awareness & Relaxation 


cultimo 

8 

► Stage & Architecture 

► Classic Opera 

► Concerts in the nature 

► Cultural landscapes 

► Theatre & Dance 

► Literature & Exhibition 

► Gourmet 

► Festivals in the world 


Travelling staged as a Luxury Good 

10 

The gift of travel. 


Interior Design 

11 


Kuoni Concierge Service 

13 

► Bellevueplatz 5, Zürich 


Flagship Store, Zürich Bellevue 

14 


City Store, Zürich Bahnhofstrasse 

15 


Flagship Store, Lugano Sasello 

16 


Flagship Store, Genf Rive 

17 


Flagship Store, Madrid 

18 


Flagship Store, Lausanne 

19 


Flagship Store, Barcelona 

20 


Flagship Store, Amsterdam 

21 


Brand Report 2010 

23 


Brand Report & Future Report 2011 

24 

Brand report 

04_ 

Future report 

05_ 

fig. 01 

fig. 02 

12 

13 

fig. 04 

fig. 03 

01 

11 

fig. 05 

fig. 06 fig. 07 

02 

14 15 

fig. 09 

fig. 08 

03 

04 

16 

fig. 19 

fig. 2o 

fig. 14 

fig. 13 fig. 11 

fig. 15 

fig. 1o 

fig. 18 

fig. 12 

fig. 17 

fig. 16 

07 

08 

05 

06 19 

09 

17 

20 

18 

41 

42 

fig. 22 

fig. 23 

fig. 25 

fig. 21 

fig. 24 

fig. 26 

10 

31 

32 

35 

33 

36 

34 

43 

44 

fig. 31 

fig. 32 

fig. 28 fig. 27 

fig. 29 

fig. 30 

fig. 32 

21 

22 

23 37 

39 

38 

40 

45 

46 

fig. 33 

fig. 34 

fig. 35 

24 

47 

48 

49 

27 

fig. 37 

fig. 36 

25 

26 

fig. 38 

fig. 39 

28 

50 

29 

fig. 40 

30 

0 4 – B r a n d r e p o r t 

0 5 – F u t u r e r e p o r t 


Thukral & Tagra 

25 

THUKRAL 

& TAGRA 


Osman Yousefzada 

26 

Pantone 431 C 


Kuoni N O 1 Travel Bag 

27 

www.kuoni.com thomas@erber.fr 

KUONI N°I 

A TRAVEL BAG from VAN ASTYN 

by Thomas Erber & Peter Nitz 

A LIMITED EDITION OF 20. AVAILABLE EXCLUSIVELY AT COLETTE.FR & KUONI CONCIERGE, PLEASE CALL +41 58 702 65 55 


9 Employees 

13 ChAllenge 

8°17’00’’N 

The world and the people living in it are subjected to significant 

change: Poverty in developing countries, globalisation, 

climate change and natural resources scarcity are essential 

challenges for society and also for companies. Kuoni is aware 

of its responsibility and takes an active part in the design of a 

sustainable development within its sphere of influence. 

We ask ourselves how we can assume our Social Responsibility. 

Our strategic approach in Corporate Responsibility (CR) is 

to integrate social and ecological issues in business processes 

and so contribute to economic success in the long term. As a 

company acting responsibly we take up opportunities to actively 

participate in those areas concerning our stakeholders – including 

our employees, business partners, customers, investors, nongovernmental 

organisations and local people at the destinations. 

In the context of responsible corporate management we identify 

the CR fields of activity relevant for us. We set targets and 

consistently expedite their implementation. Considering the 

constant change in the business environment it is important 

to recognise new challenges early and respectively develop 

a range of actions. We thus minimise risks and discover new 

opportunities via CR. In the future we would like to deploy our 

expertise in sustainability even more systematically in order to 

open up and utilise opportunities for our businesses. 

henning boysen, Chairman of the Board of Directors of the Kuoni Group. 

Maldives 

73°02’00’’E 

For more than a century, Kuoni has sought to create perfect 

moments for its customers. We take people to inspiring 

landscapes where they connect with unique cultures and 

leave with fresh perspectives. Our journeys are created 

with the same passion and authenticity as a work of art. 

And art is awareness. 

Marie Velardi’s Atlas des îles perdues, featured throughout the 

Kuoni Corporate Responsibility Report, depicts islands that, 

according to the latest projections of sea-level rise, could sink 

into the ocean by 2107. Marie illustrates the stark reality of a 

future that may await us if we do nothing against climate change. 

However, as one of the world’s leading globally-active leisure 

and destination management travel organisations, we are fully 

aware that our core business can have negative impacts on 

the environment and on the destinations we go to. Thus we 

are committed to minimise and mitigate these impacts – and 

to enhance the positive benefits – so that future generations 

can embark on their own journeys to the many islands 

currently at risk. We have endeavoured to integrate Corporate 

Responsibility as a cornerstone in our corporate strategy and 

hold ourselves to the highest standards, so that our economic, 

ecological and social resources are not diminished for future 

generations. 

Corporate Responsibility Report 

28 

Corporate 

Responsibility 

Report 

Minicoy 

2010 ― With illustrations from the Atlas des îles perdues 

An artwork by Marie Velardi 

► Multi-awarded 

Expectations of 

the Board of Directors 


Travel 2 Change 

29 


Bedürfnis-Navigation Why are we here? A very im simple Katalog approach 

34 


Bedürfnis-Navigation Need-based im within Katalog the Brochures 

35 


Explore Magazine 

36 


Explore Brochures 

37 

Explore Africa 

autumn - winter 2011/12 

Explore India 


Out of the ordary 

tours for everyone 



Great Outdoors · Local Customs · 

Charming Hospitality · Traditional Cooking · 

Stimulating Art · Intriguing Architecture 




RZ_AFRICA Explore AW1112.indd 1 14.10.11 12:21 

RZ_INDIA Explore AW1112.indd 1 14.10.11 13:47 

Explore Arabia 


Explore North America 












RZ_ARABIA Explore AW1112.indd 1 14.10.11 13:44 

RZ_NA Explore AW1112.indd 1 19.10.11 14:34 

Explore Asia 







RZ_ASIA Explore AW1112.indd 1 14.10.11 13:57 


Why are we here? A very simple approach 

39 



40 



41 


Expert Exchange Video Chat 

43 


Und wie sieht 

die Zukunft aus?

Thank you.

Die Zukunft des Reisens - ÃRV

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