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Die Zukunft des Reisens - ÖRV

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9 Employees<br />

13 ChAllenge<br />

8°17’00’’N<br />

The world and the people living in it are subjected to significant<br />

change: Poverty in developing countries, globalisation,<br />

climate change and natural resources scarcity are essential<br />

challenges for society and also for companies. Kuoni is aware<br />

of its responsibility and takes an active part in the <strong>des</strong>ign of a<br />

sustainable development within its sphere of influence.<br />

We ask ourselves how we can assume our Social Responsibility.<br />

Our strategic approach in Corporate Responsibility (CR) is<br />

to integrate social and ecological issues in business processes<br />

and so contribute to economic success in the long term. As a<br />

company acting responsibly we take up opportunities to actively<br />

participate in those areas concerning our stakeholders – including<br />

our employees, business partners, customers, investors, nongovernmental<br />

organisations and local people at the <strong>des</strong>tinations.<br />

In the context of responsible corporate management we identify<br />

the CR fields of activity relevant for us. We set targets and<br />

consistently expedite their implementation. Considering the<br />

constant change in the business environment it is important<br />

to recognise new challenges early and respectively develop<br />

a range of actions. We thus minimise risks and discover new<br />

opportunities via CR. In the future we would like to deploy our<br />

expertise in sustainability even more systematically in order to<br />

open up and utilise opportunities for our businesses.<br />

henning boysen, Chairman of the Board of Directors of the Kuoni Group.<br />

Maldives<br />

73°02’00’’E<br />

For more than a century, Kuoni has sought to create perfect<br />

moments for its customers. We take people to inspiring<br />

landscapes where they connect with unique cultures and<br />

leave with fresh perspectives. Our journeys are created<br />

with the same passion and authenticity as a work of art.<br />

And art is awareness.<br />

Marie Velardi’s Atlas <strong>des</strong> îles perdues, featured throughout the<br />

Kuoni Corporate Responsibility Report, depicts islands that,<br />

according to the latest projections of sea-level rise, could sink<br />

into the ocean by 2107. Marie illustrates the stark reality of a<br />

future that may await us if we do nothing against climate change.<br />

However, as one of the world’s leading globally-active leisure<br />

and <strong>des</strong>tination management travel organisations, we are fully<br />

aware that our core business can have negative impacts on<br />

the environment and on the <strong>des</strong>tinations we go to. Thus we<br />

are committed to minimise and mitigate these impacts – and<br />

to enhance the positive benefits – so that future generations<br />

can embark on their own journeys to the many islands<br />

currently at risk. We have endeavoured to integrate Corporate<br />

Responsibility as a cornerstone in our corporate strategy and<br />

hold ourselves to the highest standards, so that our economic,<br />

ecological and social resources are not diminished for future<br />

generations.<br />

Corporate Responsibility Report<br />

28<br />

Corporate<br />

Responsibility<br />

Report<br />

Minicoy<br />

2010 ― With illustrations from the Atlas <strong>des</strong> îles perdues<br />

An artwork by Marie Velardi<br />

► Multi-awarded<br />

Expectations of<br />

the Board of Directors<br />

ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012

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