Die Zukunft des Reisens - ÃRV
Die Zukunft des Reisens - ÃRV
Die Zukunft des Reisens - ÃRV
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örv tagung<br />
wien · 20. april 2012<br />
<strong>Die</strong> <strong>Zukunft</strong><br />
<strong>des</strong> <strong>Reisens</strong><br />
Remo Masala,<br />
CMO of the Kuoni Group
The Kuoni Group<br />
2<br />
DIVISIONS<br />
BUSINESS UNITS<br />
OUTBOUND<br />
EUROPE<br />
36%<br />
OUTBOUND<br />
NORDIC 17%<br />
OUTBOUND KUONI<br />
EUROPE 19%<br />
SWE, NO, DK<br />
FIN<br />
Novair, Playitas<br />
CH, UK, F, I, ESP,<br />
BLX,<br />
Octopus<br />
WORLDCLASS<br />
EMOTIONS<br />
EMOZIONI<br />
GLOBAL<br />
TRAVEL<br />
SERVICE<br />
41%<br />
GROUPS, MICE<br />
16%<br />
FIT<br />
25%<br />
Fully Independent<br />
Traveller<br />
EMERGING<br />
MARKETS &<br />
SPECIALISTS<br />
23%<br />
SPECIALISTS<br />
16%<br />
Outbound<br />
Inbound<br />
EMERGING MARKETS<br />
4%<br />
India<br />
Hong Kong<br />
Russia<br />
VFS GLOBAL<br />
3%<br />
% = pro forma turnover 2011 incl Jan-April for GTA<br />
B2B<br />
B2C<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Rebranding<br />
3<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
The Future Lab<br />
4<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Segmentation & Dramaturgy<br />
6<br />
Dramatic Adviser?<br />
Ethnologist?<br />
Psychologist?<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
ananea<br />
7<br />
► Lodges & outdoor activities<br />
► Nature & Animal kingdom<br />
► Education & Activities<br />
► Culture, Languages &<br />
Traditions<br />
► Awareness & Relaxation<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
cultimo<br />
8<br />
► Stage & Architecture<br />
► Classic Opera<br />
► Concerts in the nature<br />
► Cultural landscapes<br />
► Theatre & Dance<br />
► Literature & Exhibition<br />
► Gourmet<br />
► Festivals in the world<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Travelling staged as a Luxury Good<br />
10<br />
The gift of travel.<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Interior Design<br />
11<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Kuoni Concierge Service<br />
13<br />
► Bellevueplatz 5, Zürich<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Flagship Store, Zürich Bellevue<br />
14<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
City Store, Zürich Bahnhofstrasse<br />
15<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Flagship Store, Lugano Sasello<br />
16<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Flagship Store, Genf Rive<br />
17<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Flagship Store, Madrid<br />
18<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Flagship Store, Lausanne<br />
19<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Flagship Store, Barcelona<br />
20<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Flagship Store, Amsterdam<br />
21<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Brand Report 2010<br />
23<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Brand Report & Future Report 2011<br />
24<br />
Brand report<br />
04_<br />
Future report<br />
05_<br />
fig. 01<br />
fig. 02<br />
12<br />
13<br />
fig. 04<br />
fig. 03<br />
01<br />
11<br />
fig. 05<br />
fig. 06 fig. 07<br />
02<br />
14 15<br />
fig. 09<br />
fig. 08<br />
03<br />
04<br />
16<br />
fig. 19<br />
fig. 2o<br />
fig. 14<br />
fig. 13 fig. 11<br />
fig. 15<br />
fig. 1o<br />
fig. 18<br />
fig. 12<br />
fig. 17<br />
fig. 16<br />
07<br />
08<br />
05<br />
06 19<br />
09<br />
17<br />
20<br />
18<br />
41<br />
42<br />
fig. 22<br />
fig. 23<br />
fig. 25<br />
fig. 21<br />
fig. 24<br />
fig. 26<br />
10<br />
31<br />
32<br />
35<br />
33<br />
36<br />
34<br />
43<br />
44<br />
fig. 31<br />
fig. 32<br />
fig. 28 fig. 27<br />
fig. 29<br />
fig. 30<br />
fig. 32<br />
21<br />
22<br />
23 37<br />
39<br />
38<br />
40<br />
45<br />
46<br />
fig. 33<br />
fig. 34<br />
fig. 35<br />
24<br />
47<br />
48<br />
49<br />
27<br />
fig. 37<br />
fig. 36<br />
25<br />
26<br />
fig. 38<br />
fig. 39<br />
28<br />
50<br />
29<br />
fig. 40<br />
30<br />
0 4 – B r a n d r e p o r t<br />
0 5 – F u t u r e r e p o r t<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Thukral & Tagra<br />
25<br />
THUKRAL<br />
& TAGRA<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Osman Yousefzada<br />
26<br />
Pantone 431 C<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Kuoni N O 1 Travel Bag<br />
27<br />
www.kuoni.com thomas@erber.fr<br />
KUONI N°I<br />
A TRAVEL BAG from VAN ASTYN<br />
by Thomas Erber & Peter Nitz<br />
A LIMITED EDITION OF 20. AVAILABLE EXCLUSIVELY AT COLETTE.FR & KUONI CONCIERGE, PLEASE CALL +41 58 702 65 55<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
9 Employees<br />
13 ChAllenge<br />
8°17’00’’N<br />
The world and the people living in it are subjected to significant<br />
change: Poverty in developing countries, globalisation,<br />
climate change and natural resources scarcity are essential<br />
challenges for society and also for companies. Kuoni is aware<br />
of its responsibility and takes an active part in the <strong>des</strong>ign of a<br />
sustainable development within its sphere of influence.<br />
We ask ourselves how we can assume our Social Responsibility.<br />
Our strategic approach in Corporate Responsibility (CR) is<br />
to integrate social and ecological issues in business processes<br />
and so contribute to economic success in the long term. As a<br />
company acting responsibly we take up opportunities to actively<br />
participate in those areas concerning our stakeholders – including<br />
our employees, business partners, customers, investors, nongovernmental<br />
organisations and local people at the <strong>des</strong>tinations.<br />
In the context of responsible corporate management we identify<br />
the CR fields of activity relevant for us. We set targets and<br />
consistently expedite their implementation. Considering the<br />
constant change in the business environment it is important<br />
to recognise new challenges early and respectively develop<br />
a range of actions. We thus minimise risks and discover new<br />
opportunities via CR. In the future we would like to deploy our<br />
expertise in sustainability even more systematically in order to<br />
open up and utilise opportunities for our businesses.<br />
henning boysen, Chairman of the Board of Directors of the Kuoni Group.<br />
Maldives<br />
73°02’00’’E<br />
For more than a century, Kuoni has sought to create perfect<br />
moments for its customers. We take people to inspiring<br />
landscapes where they connect with unique cultures and<br />
leave with fresh perspectives. Our journeys are created<br />
with the same passion and authenticity as a work of art.<br />
And art is awareness.<br />
Marie Velardi’s Atlas <strong>des</strong> îles perdues, featured throughout the<br />
Kuoni Corporate Responsibility Report, depicts islands that,<br />
according to the latest projections of sea-level rise, could sink<br />
into the ocean by 2107. Marie illustrates the stark reality of a<br />
future that may await us if we do nothing against climate change.<br />
However, as one of the world’s leading globally-active leisure<br />
and <strong>des</strong>tination management travel organisations, we are fully<br />
aware that our core business can have negative impacts on<br />
the environment and on the <strong>des</strong>tinations we go to. Thus we<br />
are committed to minimise and mitigate these impacts – and<br />
to enhance the positive benefits – so that future generations<br />
can embark on their own journeys to the many islands<br />
currently at risk. We have endeavoured to integrate Corporate<br />
Responsibility as a cornerstone in our corporate strategy and<br />
hold ourselves to the highest standards, so that our economic,<br />
ecological and social resources are not diminished for future<br />
generations.<br />
Corporate Responsibility Report<br />
28<br />
Corporate<br />
Responsibility<br />
Report<br />
Minicoy<br />
2010 ― With illustrations from the Atlas <strong>des</strong> îles perdues<br />
An artwork by Marie Velardi<br />
► Multi-awarded<br />
Expectations of<br />
the Board of Directors<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Travel 2 Change<br />
29<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Bedürfnis-Navigation Why are we here? A very im simple Katalog approach<br />
34<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Bedürfnis-Navigation Need-based im within Katalog the Brochures<br />
35<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Explore Magazine<br />
36<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Explore Brochures<br />
37<br />
Explore Africa<br />
autumn - winter 2011/12<br />
Explore India<br />
autumn - winter 2011/12<br />
Out of the ordary<br />
tours for everyone<br />
Out of the ordary<br />
tours for everyone<br />
Great Outdoors · Local Customs ·<br />
Charming Hospitality · Traditional Cooking ·<br />
Stimulating Art · Intriguing Architecture<br />
Great Outdoors · Local Customs ·<br />
Charming Hospitality · Traditional Cooking ·<br />
Stimulating Art · Intriguing Architecture<br />
RZ_AFRICA Explore AW1112.indd 1 14.10.11 12:21<br />
RZ_INDIA Explore AW1112.indd 1 14.10.11 13:47<br />
Explore Arabia<br />
autumn - winter 2011/12<br />
Explore North America<br />
autumn - winter 2011/12<br />
Out of the ordary<br />
tours for everyone<br />
Out of the ordary<br />
tours for everyone<br />
Great Outdoors · Local Customs ·<br />
Charming Hospitality · Traditional Cooking ·<br />
Stimulating Art · Intriguing Architecture<br />
Great Outdoors · Local Customs ·<br />
Charming Hospitality · Traditional Cooking ·<br />
Stimulating Art · Intriguing Architecture<br />
RZ_ARABIA Explore AW1112.indd 1 14.10.11 13:44<br />
RZ_NA Explore AW1112.indd 1 19.10.11 14:34<br />
Explore Asia<br />
autumn - winter 2011/12<br />
Out of the ordary<br />
tours for everyone<br />
Great Outdoors · Local Customs ·<br />
Charming Hospitality · Traditional Cooking ·<br />
Stimulating Art · Intriguing Architecture<br />
RZ_ASIA Explore AW1112.indd 1 14.10.11 13:57<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Why are we here? A very simple approach<br />
39<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Why are we here? A very simple approach<br />
40<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Why are we here? A very simple approach<br />
41<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Expert Exchange Video Chat<br />
43<br />
ÖRV TAGUNG · REMO MASALA · WIEN · 20. APRIL 2012
Und wie sieht<br />
die <strong>Zukunft</strong> aus?
Thank you.