Brochure - Destination Melbourne

Tourism is Economic Development
EDA (Vic)
Conference
19-20 July 2012
Economic Development Australia (Vic)
presents
Tourism is Economic Development
Thursday 19 July
3.00pm tour including whale watching
6.00pm Dinner
Friday 20 July 8.30am – 3.00pm
Location: Wonderful Warrnambool
Metropolitan and regional communities invest
heavily in attracting visitors.
Astute marketing and the building of effective
ongoing partnerships between local, state
and federal government agencies and the
private industry operators that ultimately
deliver the experience is critical to growing
visitor numbers and local economies.
growth
This conference will present key players from
the tourism industry. With each presenter an
expert in their respective field, the conference
promises to deliver to delegates both knowledge
and a broad range of perspectives on current
industry challenges and opportunities.
More than just glossy brochures and catchy
slogans, tourism is economic development
at the highest level and this conference will
be one that all economic development
practitioners should attend.
And where else would you want to be than
in Warrnambool during the whale watching
season?

CONFERENCE PROGRAM
Thursday 19 July
City tour including whale watching
3.00pm Departure from Quality Suites Deep Blue
Dinner - Lady Bay Resort
6.00pm-7.00pm Registration and pre dinner drinks including wine & cheese tasting
7.00pm-10.00pm 3 Course Dinner
Guest Speaker: Craig & Janet Wickham: Creating a winning business
Friday 20 July
Quality Suites Deep Blue
8.00am-8.30am Registration / Coffee & Tea on Arrival
8.30am
8.40am
10.00am
10.25am
10.50am
12.10pm
12.30pm
1.30pm
2.30pm
2.50pm
3.00pm
Sponsors:
Welcome & Opening
Conference Facilitator Mr Dominic Brine ABC Regional Radio
Mayor, Warrnambool City Cr Jacinta Ermacora
The Economics of Tourism: Do the Numbers Stack Up?
What the numbers say
Craig Wickham: Managing Director, Exceptional Kangaroo Island
How do communities perceive tourism?
Professor Margaret Deery: Adjunct Tourism Professor, Curtain University
Measuring the economic impact of tourism
Mike Ruzzene: Director, Urban Enterprise
Influencing visitation through strategy
Don Richter: Director Marketing, Tourism Victoria
Morning Tea
Follow Up Panel Discussion Q&A
Council’s & Community’s Role in Driving Visitation
An operator’s perspective
Eammon Seddon: Chief Executive Officer, Emerald Tourist Railway (Puffing Billy)
Attracting & servicing international visitors
Aileen Coburn: Director, Australian Tourism Export Council,
General Manager, Quality Hotels
Service delivery
Peter Abbott: Manager Tourism Services, Warrnambool City
Funding third parties to attract tourists
Carol Reid: Chief Executive Officer, Shipwreck Coast Marketing
Panel Discussion Q&A
Lunch & Networking
The Rise and Rise of Events
Maximising the benefit of events
Sharon Cockerell: Events Services, City of Greater Geelong
Media engagement: Creating a Win/Win relationship
Steve Kelly: Editor, Warrnambool Standard
Creating a niche product: Fun4kids
Luke Cann: Manager Events, Warrnambool City
Panel Discussion Q&A
Conference Summary
Close
Cost (per person including GST)
Conference & Dinner EDA member $170
Non member $240
Conference Only EDA member $120
Non member $170
Dinner Only EDA member $ 80
Non member $100
Accommodation: Book at www.visitwarrnambool.com.au
Quality Suites Deep Blue
16 Petrobe Road Warnambool Ph: 5559 2000 (quote EDAC0712)
Lady Bay Resort
2 Petrobe Road Warnambool Ph: 5562 1662
Conference Bookings: www.edaustralia.com.au
PH. 03 8534 5003