CHINESE OFFICIAL VISITOR GUIDE - Destination Melbourne

1 Chinese Official Visitor Guide – 2012/2013 Media KitCHINESE OFFICIAL VISITOR GUIDE2012/2013 MEDIA KIT

2 Chinese Official Visitor Guide – 2012/2013 Media KitIndex»»Overview3»»Chinese Official Visitor Guide 4»»Distribution5»»Participation Rates (ex GST) 6»»Support and Endorsements 7»»Advertising Specifications & Proofing 8»»Contact Information 9

K A L BM CN d Oe f G H i J K Al MB Cn doe f G H i J K l M n o12345678910123456789Spring Official Visitor 10 Guide – Chinese Edition1011111111K AL BM CN d Oe f G Hi J K Al MB Cn doe f G Hi J K l M n oCover_Chinese OVG Autumn 2012.indd 2Cover_Chinese OVG Spring 2012.indd 312345678910OL_Cover_Chinese 10/08/12 1:56 OVG PM 2012_WinterEdition.indd 212345678910fold linefold lineharbourtownmelbourne.com.auEntry off Footscray Road or Docklands Drive,Melbourne Docklandstourismclub there’s no town like it123456789fold lineAutumn Official 10Visitor Guide – Chinese Edition11fold lineharbourtownmelbourne.com.auEntry off Footscray Road or Docklands Drive,Melbourne Docklandstourismclub there’s no town like it16/12/11 4:44 PMWinter Official Visitor Guide – Chinese Edition17/04/12 8:48 AM3 Chinese Official Visitor Guide – 2012/2013 Media KitOverviewChina will soon become Victoria’s largest international source market with more than 250,000 overnight visitors coming to Melbourne in 2011* and significantgrowth continuing in 2012.Objective of the Melbourne Official Visitor Guide: To provide Chinese visitors with a comprehensive understanding of thethings to see and do while in Melbourne.The guide provides the reader with informative information that highlights the attractions, wellness, shopping and dining experiences that are on offer in andaround Melbourne and it is supported by targeted advertising representing a wealth of visitor experiences.*Source: International Visitor Survey Year end September 2011.墨 尔 本之 春墨 尔 本之 冬北官 方 旅 游 指 南北官 方 旅 游 指 南心 悦 墨 尔 本心 悦 墨 尔 本

846The Common Man melbourne in autumn9574 Chinese Official Visitor Guide – 2012/2013 Media KitChinese Official Visitor GuideSize:A5 - 44 pagesPrint Run: 50,000 copies per season200,000 copies per annumKey Features:»»Detailed editorial and strong imagery»»Recommended itineraries»»Destination information on key visitor precincts around Melbourne and Regional Victoria»»Useful tips and transport information»»Detailed maps including Melbourne City Centre and Regional VictoriaSpring Racing Carnival Emirates Melbourne Cup11 6 152 Melbourne Cup Carnival AAMI Victoria Derby Day113 Crown Oaks Day11 8 Emirates Stakes Day11 10 > springracingcarnival.com.au> melbournecup.comMelbourne Spring Fashion Week9 3–9 200 Melbourne Town Hall “”MSFW@City Square> melbourne.vic.gov.au/msfwTrunk Diner The Merrywell Yarra RiverSouth Wharf The Common ManMeatMarket Akachochin JapaneseThe Aylesbury Curtin House Rooftop Bar> trunktown.com.au> themerrywell.com.au> thecommonman.com.au> meatmarketsouthwharf.com.au> akachochin.com.au> theaylesbury.com.au> Rooftop Bar, Level 7, 252 Swanston Street, Melbourne• Melbourne's GPOWillowManning CartellLisa Ho Leona Edmiston • Block Arcade MaraisCathedral Arcade AliceEuphemia • MyerMelbourne 150 Melbourne Music Week11 16–24 DJ——> melbourne.vic.gov.au/mmwAdvertising Space Available:»»Full page»»Half page2012/2013 Deadlines:SEASON BOOKING MATERIAL RELEASE DATEWinter 11 March 2013 19 March 2013 1 June 2013DFOLucky ChanMelbourne Shopping> 2 > 1 South Wharf Waterfront City Harbour Town Bourke Street——ChineseMuseum ——Fitzroy Gardens—— Southbank Yarra River> www.visitmelbourne.com/cn 88Eureka Skydeck 88 88 360 Melbourne AquariumMelbourne Zoo350 Healesville SanctuaryWerribeeOpen Range Zoo 30 Phillip Island Nature ParkMornington Peninsula19501851Ballarat19Sovereign HillBendigoGolden Dragon MuseumCrown EntertainmentComplexThe PalmsVillageCinemas Crown Gold ClassPharLapPuffing BillyDandenongs1245LochArdGorgeBlowholeLondonBridge

5 Chinese Official Visitor Guide – 2012/2013 Media KitDistributionDestination Melbourne distributes a minimum of 200,000 copies of the Chinese Official VisitorGuide every year. The guide is distributed both exclusively and non-exclusively at several keypoints of arrival throughout Melbourne.DISTRIBUTION POINTInternational Terminal Melbourne AirportSeasonal distribution through China Post NewspaperMelbourne Visitor Information Centres: Federation Squareand Bourke Street MallDirect distribution to conference delegates through MCVBCity and metropolitan hotels and attractionsAccredited Visitor Information Centres throughout Victoria

6 Chinese Official Visitor Guide – 2012/2013 Media KitParticipation Rates(ex GST)SIZE OF ADVERTSINGLEEDITIONFOUR EDITIONSPECIAL RATE*SAVING PERYEARFull page $3,200 $2,560 $2,560Half page $1,925 $1,540 $1,540* Four Edition Special Rate includes a 10% discount when purchasing four editions of the Chinese Official Visitor Guide at the onetime. Price indicative of single edition only.

7 Chinese Official Visitor Guide – 2012/2013 Media KitSupport & EndorsementsThe Chinese Melbourne Official Visitor Guide is supported and endorsed by the followingorganisations;»»Tourism Victoria»»City of Melbourne»»Melbourne Airport»»Melbourne Convention and Visitor Bureau»»Melbourne Convention and Exhibition Centre»»Australian Hotel Association»»China UnionPay»»ING Real Estate Developments»»Public Transport Victoria‘‘We see visitors walking through our doors holdingonto their Chinese OVG’s. With prime positioning atMelbourne Airport, Visitor Information Centres andacross the accommodation network the Chinese OVGis a must do for Zoos Victoria.Carla Sheridan, Marketing Coordinator - TourismZoos Victoria‘‘

8 Chinese Official Visitor Guide – 2012/2013 Media KitAdvertisingSpecifications& ProofingAD SIZES WORD LIMIT LOGO/IMAGE/QR EXAMPLEFull PageCustom designed ortemplated126mm (wide)x 184.5mm (high)200 words (includingcontact details)1 logo1 QR code3 images @ 300dpi =1-2MBProofing of AdvertisementsClients are granted the opportunity to review theirChinese OVG print proof three times. Changes madebeyond the third proof at the clients request will incuran additional fee of $50 per proof.Half PageCustom designed ortemplated126mm (wide)x 89.5mm (high)90 words (includingcontact details)1 logo1 QR code1 image (portrait)61mm (wide) x 89.5mm(high) @ 300dpi =1-2MB* Please note: Length of words can sometime make word count vary.

9 Chinese Official Visitor Guide – 2012/2013 Media KitContact InformationDestination Melbourne is the Regional Tourism Organisation for Melbourne. We work with business,community and government to help grow Melbourne as an outstanding global visitor experience.We specialise in;»»Co-operative marketing and visitor publications»»Industry leadership with a particular focus on the visitor experience»»Industry development including training programs, networking functions and forumsBe inspired and play your part in helping Melbourne grow.Sales ContactJohn McGawSenior Business Development Manager0422 934 093john@destinationmelbourne.com.auSales ContactTina SeirlisSales Manager0450 603 086tina@destinationmelbourne.com.auMaterial ContactChloe TubbsMarketing Coordinator9869 2418chloe@destinationmelbourne.com.au