Four Edition Media Kit - Destination Melbourne
Four Edition Media Kit - Destination Melbourne
Four Edition Media Kit - Destination Melbourne
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4 <strong>Melbourne</strong> Style – <strong>Four</strong> <strong>Edition</strong> <strong>Media</strong> <strong>Kit</strong>Readership*Via the annual readership survey conducted, we are able to provide valuable insight into the publication readership base. The majority ofrespondents to the 2011/12 survey were female, aged between 55-64 years and with no children living at home. Over half of all households whoreceive <strong>Melbourne</strong> Style magazine have more than one person who reads it. Almost 50% of respondents had visited <strong>Melbourne</strong> within the pastmonth and all but 7% had visited the city in the past year.What is your gender?What is your age range?24.6%Male22.9%65+2.0%18-240.6%Under 186.4%25-3512.2%35-4419.4%45-5475.4%Female36.5%55-64*Source: <strong>Melbourne</strong> Style Readership Survey (Summer 2011-2012)
5 <strong>Melbourne</strong> Style – <strong>Four</strong> <strong>Edition</strong> <strong>Media</strong> <strong>Kit</strong>Which of the following categories bestdescribes your household?Are you the only person in your householdthat reads <strong>Melbourne</strong> Style?1.8%5.4%6.6%9.3%42.2%Yes50.3%10.8%15.7%57.8%NoSingle person (under 30 years)Single person (30+ years)Couple (with not children living at home)Couple with no childrenCouple/single parent with children 15 years or overCouple/single parent with children 6-15 yearsCouple/single parent with children mostly pre-school aged*Source: <strong>Melbourne</strong> Style Readership Survey (Summer 2011-2012)
6 <strong>Melbourne</strong> Style – <strong>Four</strong> <strong>Edition</strong> <strong>Media</strong> <strong>Kit</strong>When was the last time you visited<strong>Melbourne</strong>?How would you rate the AccommodationOffers in <strong>Melbourne</strong> Style7.2%Over 1 year10.7%6-12 months6.9%Good1.7%Average47.1%Past month10.7%3-6 months47.1%Excellent24.3%1-3 months44.2%Very Good‘‘Only the best accommodation has beenselected for the readers to stay in.‘‘<strong>Melbourne</strong> Style Readership Survey Respondent 2011-12‘‘We always wait for the next issue of<strong>Melbourne</strong> Style before booking our nextholiday. We book our stay after reading thegreat accommodation offers.‘‘<strong>Melbourne</strong> Style Readership Survey Respondent 2011-12*Source: <strong>Melbourne</strong> Style Readership Survey (Summer 2011-2012)
7 <strong>Melbourne</strong> Style – <strong>Four</strong> <strong>Edition</strong> <strong>Media</strong> <strong>Kit</strong>Support & EndorsementsThe <strong>Melbourne</strong> Style magazine is supported and endorsed by the following organisations;»»Tourism Victoria»»V/Line‘‘<strong>Melbourne</strong> Style is an instrumental way for us to reachthe regional Victorian market. It is a cost effective wayfor us to target these regional travellers and we canclearly see a possitive result based around the releaseof this magazine.‘‘<strong>Melbourne</strong> Style provides readers with seasonalinformation on where to stay, what to do and see in<strong>Melbourne</strong>. It’s a great avenue for us to reach outto the Regional Victorians and let them know what’shappening at the Shrine of Remembrance.‘‘ ‘‘Stacy Andronikos, Director of Sales and Marketing,<strong>Melbourne</strong> Parkview HotelLana Epshteyn, Marketing Officer, Shrine of Remembrance
MS Winter 2012.indd 129/05/12 10:48 AM8 <strong>Melbourne</strong> Style – <strong>Four</strong> <strong>Edition</strong> <strong>Media</strong> <strong>Kit</strong>DistributionA total of 250,000 copies of the <strong>Melbourne</strong> Style magazine are distributed each season.240,000 copies of the magazine are released in the first week of the season through regional insertions in theHerald Sun. It covers all of Regional Victoria including Geelong. The Herald Sun is Victoria’s number one sellingnewspaper, with a total readership of 1,118,000 (Monday - Friday)*.10,000 copies are also distributed at staffed V/Line stations in the first week of the season.*Source: Roy Morgan Research June 2012.<strong>Melbourne</strong> Style eDMs:Our research has found that one of the most popular sections among readers of <strong>Melbourne</strong> Style is the seasonalaccommodation offers. Each season, <strong>Melbourne</strong> Style advertisers have the opportunity to participate in an eDM(electronic direct mail) that will target the Regional Victoria market to reinforce the themes and offers each edition.These eDMs will provide advertisers with an additional opportunity to reach the Regional Victoria market.SpringMELBOURNEStyleSummer<strong>Melbourne</strong>StyleAutumn<strong>Melbourne</strong>StyleWinter<strong>Melbourne</strong>StyleSpring Racing CarnivalSummerof Sport2012 Formula 1 Australian Grand Prixannie the musical
9 <strong>Melbourne</strong> Style – <strong>Four</strong> <strong>Edition</strong> <strong>Media</strong> <strong>Kit</strong>Participation Rates(ex GST)Size of AdvertSingle<strong>Edition</strong>four editionspecial rate*savingper yearFull page $7,830 $7,047.50 $3,130Half page $3,999 $3,599.75 $1,597Quarter page $2,370 $2,124.75 $981Sixth page (horizontal) $1,600 $1,440 $640Sixth page (vertical) $1,450 $1,300 $600* <strong>Four</strong> <strong>Edition</strong> Special Rate includes a 10% discount when purchasing four editions of the <strong>Melbourne</strong> Style magazine at the one time.Price indicative of single edition only.
10 <strong>Melbourne</strong> Style – <strong>Four</strong> <strong>Edition</strong> <strong>Media</strong> <strong>Kit</strong>AdvertisingSpecifications& ProofingAD SIZE WORD LIMIT LOGO/IMAGE/QR EXAMPLEFull PageFully supplied205mm (wide)x 249mm (high)n/an/aProofing of AdvertisementsClients are granted the opportunity to review their<strong>Melbourne</strong> Style print proof three times. Changesmade beyond the third proof at the clients requestwill incur an additional fee of $60 per proof.Half PageFully supplied205mm (wide)x 122mm (high)n/an/aQuarter PageTemplate only100mm (wide)x 122mm (high)40 words(plus contact details)1 logoNo QR code1 image (landscape)Image dimensions:100mm (wide)x 52mm (high)@ 300 dpi = 1-2MBSixth Page - VerticalTemplate only65mm (wide)x 106mm (high)20 words(plus contact details)No logoNo QR code1 image (landscape)Image dimensions:65mm (wide)x 42.5mm (high)@ 300 dpi = 1-2MBSixth Page - HorizontalTemplate only205mm (wide)x 47mm (high)25 words(plus contact details)No logoNo QR code1 image (landscape)Image dimensions:82mm (wide)x 47mm (high)@ 300 dpi = 1-2MB
11 <strong>Melbourne</strong> Style – <strong>Four</strong> <strong>Edition</strong> <strong>Media</strong> <strong>Kit</strong>Contact Information<strong>Destination</strong> <strong>Melbourne</strong> is the Regional Tourism Organisation for <strong>Melbourne</strong>. We work with business,community and government to help grow <strong>Melbourne</strong> as an outstanding global visitor experience.We specialise in;»»Co-operative marketing and visitor publications»»Industry leadership with a particular focus on the visitor experience»»Industry development including training programs, networking functions and forumsBe inspired and play your part in helping <strong>Melbourne</strong> grow.Sales ContactTina SeirlisSales Manager0450 603 086tina@destinationmelbourne.com.auSales ContactJohn McGawSenior Business Development Manager0422 934 093john@destinationmelbourne.com.auMaterial ContactEmma LandolinaMarketing Intern(03) 9869 2412emma@destinationmelbourne.com.au
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