3213 Brochure Int. Full-time 4 - WiWi-Online

fundamental national differences in business law.
Particularly in the areas of import/export regulations,
tax structures, labour issues, and legislation,
as they pertain to trade and international competition.
Business Values and Ethics
In everyday business, managers are confronted
with a variety of issues that, alongside such
conventional business-oriented considerations
as return on investment and efficiency, require
us to reflect on moral and ethical ramifications.
The objectives of this module are to impart the
reasoning and analytical skills required to examine
ethical issues, to identify the moral issues
involved in management, and to provide an understanding
of the social and physical environments
within which moral issues arise in business.
Organisation of Innovation Processes
The recognition of the value of innovation and
the ability of an organisation to incorporate innovation
processes is essential. This course
trains you in techniques for inspiring innovative
thinking, harnessing creative energy, and putting
these processes into practice. Furthermore, you
will learn how to recognise the minimum conditions
for innovation and how to create an environment
conducive to innovative thinking.
Planning and Assessment
of Management Research
Quantitative research methods are geared to
gathering information on which to base future
decisions. Qualitative methods concentrate on the
subjective factors that influence this data. In this
course, a balance is struck between the quantitative
and the qualitative, with the recognition that
political and ethical factors can affect the objectivity
and accessibility of research in general.
International and Comparative Business Law
Looking at the globalisation of today’s trade
and businesses, it is essential to understand
Entrepreneurship
This module is designed to give participants a
broad view of entrepreneurship and, in particular,
enterprising behaviour. It provides insights into
the importance of this concept in the light of a
rapidly changing world and the new/evolving role
of management. This further provides a useful
platform to study the development of small independent
businesses. In this respect students will
be introduced to important thresholds: the ‘Start-
Up’, ‘Survival’, and ‘Growth’ phases in the development
of small businesses. Finally students will be
acquainted with the concept of Intrapreneurship,
i.e., entrepreneurial behaviour of an employee in
an established organisation.
International Cross-Cultural Management
In this course the internationalisation process of
businesses (such as international joint ventures
and technology transfer) and differences between
western and non-western countries with regard
to business are examined. External differences,
such as company environment and bureaucracy
are juxtaposed with internal differences, including
styles of business management, methods and techniques
for analysis as well as ways of improving
operations. To enable participants to manage
across borders successfully, special attention is
paid to intercultural management.
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