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22. 

Introduction to Cersanex magazine 

Dear Friends, We are pleased to present to you 

the second edition of CERSANEX Magazine, a 

specialist publication that focuses on bathrooms, 

ceramics and stone. 

On the eve of the opening of MosBuild the new issue 

of CERSANEX Magazine will bring you exclusive interviews 

with executive directors from leading European 

names in sanitary ware and ceramics. 

New collections, products and developments in technology 

feature widely in the magazine, specially prepared 

by the exhibitors for their unveiling at MosBuild. 

The ‘Designer collections’ section presents interior designs 

and new collections from the well-known fashion 

houses Valentino, Cavalli, Versace and Armani, revealing 

the secrets of creating fashionable designs for the 

modern home. 

Design does not only imply technology, materials and 

functionality: the emotions of perception are also 

involved. 3D projects to design and fit out bathroom interiors, 

using leading designers and architects, explores 

this theme in the magazine. 

MosBuild’s second week is devoted entirely to the 

exhibitions and displays of the high profile specialised 

Cersanex section. A comprehensive business programme 

accompanies Cersanex week, which will also showcase 

the nominees’ work for the international architecture 

competition ‘ArchCeramica. Ceramics and Architecture’. 

Master classes, workshops and training sessions will also 

be run in the new specialised MosBuild School area, 

for young architects, designers and students. You can 

find out more about all the listings and events for the 

forthcoming MosBuild Cersanex week in the magazine. 

We value your feedback. 

Please send your comments to 

mbsite@ite-expo.ru 

Best regards, Ruzanna Sarkisova 

Director, MosBuild 

20. 

76. 

2

71. 

52. 

21. 

MosBuild Cersanex 5 

Business programme 7 

Interviews 9 

New products 19 

DESIGNERS 

Designer collections 31 

MosBuild School 40 

Table of contents 

Stone 47 

Technoceramica 54 

Product Panels 57 

Project furnishing 58 

Bathroom fittings 

and equipment: wonders 

will never cease! 74 

Design agency 

MAMAdesign 

and Oksana Yarmolnik 76 

Unique СD and e-ticket 81 

25. 

24. 

Founder: ITE Group plc. 

Publisher: ITE Group 

MosBuild Project Director: Ruzanna SARKISOVA 

Editor in Chief: Tatiana ONEGINA 

Journalists: Anastasia SMOLINA, Svetlana KOROLEVA 

Photographers: Sergey REYTOV, Sergey SAVELIEV 

Design: Olesya CHISTIAKOVA 

Translation: Tim WOODHEAD 

Proofreader: Svetlana BYCHKOVA 

Contact Details: ITE LLC Moscow 

129164 Moscow, Zubarev per., 15, p. 1 

Tel.: +7 (495) 935–73–50, 788–55–85 

Fax: +7 (495) 935–73–51 

Web-site: www.mosbuild.com 

Feedback & Advertising Enquiries: mbsite@ite-expo.ru 

Distribution: more than 350 000 industry professionals 

3

Москва, ЦВК «Экспоцентр» 

Moscow, Expocentre Fairgrounds 

16 – 19 АПРЕЛЯ • APRIL 2013 

MosBuild 

CERSANEX 

Керамика • Камень • Сантехника 

Северный Вход 

North Entrance 

1-й Красногвардейский проезд 

1st Krasnogvardeyskiy proezd 

Павильон 3 

Pavilion 3 

Павильон / Pavilion 2 

Верхний уровень / Upper Level 

Основной уровень / Ground Level 


Pavilion 7 

Павильон / Pavilion 8 

Зал / Hall 1 Зал / Hall 2 Зал / Hall 3 

Западный вход 

West Entrance 

Форум 

Forum 


Pavilion 1 

Выставочная 

Vystavochnaya 

Краснопресненская набережная 

Krasnopresnenskaya naberezhnaya 

Южный вход 

South entrance 

STONEX 

Камень 

POOL, SAUNA & SPA 

Бассейны, сауны и СПА 

CERAMICA 

Керамика 

BATHROOMS 

Сантехника, интерьеры 

ванных комнат 

TECHNOCERAMICA 

Оборудование и технологии 

для керамической 

промышленности

MosBuild Cersanex 

The second week of MosBuild is devoted entirely to 

the specialised Cersanex sector. Every year the number 

of exhibitors at the event increases. In 2013, the 

Cersanex pavilions will span the entire Expocentre 

venue. MosBuild Cersanex will run from 16 to 19 

April and will feature 5 specialised exhibitions: 

Ceramica, Stonex, Technoceramica, Bathrooms, and 

Pool, Sauna and Spa. 

Cersanex is the largest and only exhibition in Russia of 

ceramic tiles, mosaics, natural and artificial stone, sanitary 

ware, pools, saunas and spas. Every year, leading 

companies from the industry showcase their latest collections 

and sophisticated interior design solutions, 

promoting well-known brands and popular models. 

The specialised MosBuild Cersanex sector will be accompanied 

by a comprehensive business programme, 

featuring the conference ‘Development of the 

ceramic tile market in Russia – trends and prospects’ 

and the 5th International ‘ArchCeramica. 

Ceramics and Architecture’ competition; presentations 

and seminars by key market players in sanitary ware 

and ceramics are also planned. 

Well-known companies and world leaders from the 

sector will be exhibiting at MosBuild Cersanex in 

2013: Kerama Marazzi, Atlas Concorder Group, Roca 

Group, Kohler Rus, Italon Ceramics, Keuco, Geberit, 

Kaldewei, Hansgrohe, Vitra, Duravit, Herbovital, 

TOTO, Gustavberg, Villeroy&Boch, Nicolazzi, Tagina, 

Granitifiandre, Keramin, Cersanit, Peronda, Ceramicas 

Aparici, Nefrit Ceramics, Rosstyle, PM Valentino, ATEM, 

Lasselsberger, Keramir, Sokol, Caesarstone, Arhistones, 

Archistyle, Mocapor, Pragosa, Marcopool, Harvia, 

Saunaland, Sibelco, Sacmi, Esmalglass, Colorobbia. 

Full list of exhibitors 

Many manufacturers of ceramic tiles are always 

on hand to delight Russian clients with new collections, 

created specifically for the Russian market. The 

unveiling of the latest products has also been traditionally 

planned for the show. 

The visitors will also enjoy the national stands. Italy’s 

national pavilion will be presented at the event, 

supported by the Italian Association of Ceramic 

Tile Manufacturers, Confindustria Ceramica, the 

Association of Italian Ornamental Stones and Stone 

Processing Machinery and Equipment Producers, 

Confidustria Mamomachine, and the Association for 

Italian Manufacturers of Machinery and Equipment 

for Ceramics, ACIMAC. Spain’s stand is supported 

by ASCER, the Spanish Ceramic Tile Manufacturers’ 

Association. Greece’s pavilion has been organised with 

the support of the non-profit making organisation 

HEPO, under the supervision of the Greek Ministry 

for Development. Portugal’s stand is supported by the 

Portuguese Business Association. 

In the specialised CERSANEX Magazine, a series of interviews 

with representatives from Spanish and Italian 

manufacturers of sanitary ware and ceramic tiles and 

pieces about contemporary design trends in ceramic tiles 

from the well-known fashion houses Valentino, Cavalli 

and Versace have been prepared specially to coincide with 

the opening of the trade show. Bathrom design projects 

by leading architects are also featured in the magazine. 

5

usiness programme 

MosBuild Cersanex / Ceramics. Stone. Bathrooms 

16–19 APRIL, EXPOCENTRE 

16 APRIL 

12.00-15.00 

Venue: Pavilion 2, Conference Hall 

Conference: ‘Development of the Ceramic Tile Market in Russia – Trends and Prospects’. 

Participants: Mauritsio Matsotti, CERAMICHE ATLAS CONCORDE; Stanislav Kucher, ATEM; Andrei 

Vladimirovich Koksharov, Sokol; Oleg Igorevich Mamontov, IndexBox. 

17 APRIL 

13.30–16.00 

MosBuild School – is a special area at MosBuild offering master classes by famous architects and 

designers, and educational workshops and training sessions by the best uni- versity teachers, and 

architecture and construction experts. 

13.30-14.30 

Venue: Pavilion 2, Seminar Hall 4 

Mike Shilov’s Workshop: ‘Bathroom Design: How to Avoid Mistakes’ 

15.00–16.00 

Venue: Pavilion 8, Conference Hall 

Pentagon Design Master Class: ‘Product Design – Global Trends in 2013’ 

Special projects 2013 

16–19 APRIL 

Venue: Pavilion 8 

The 360.ru group of sites will present a special project entitled ‘Trends for 360 Degrees’. The project 

has assembled a team of practicing Russian designers and interior decorators, who have identified the 

major trends in contemporary interior design. 

A specialised exhibition ‘Energy Efficient 

Buildings’ by second year students from the 

Moscow Architectural Institute (MArchI). 

An exhibition of nominees for the international 

‘Archceramica. Ceramics and Architecture’ 

competition. The best ceramic tile projects in architecture 

and design. 

7

interview 

Tokio collection 

Presenting tiles in the best 

possible way at MosBuild 

Leaders in the Europan ceramics market will willingly give their 

opinion of the MosBuild event and the Russian construction 

industry as a whole. Antoni Arrufat Forrat, Area Manager for 

Russia of the Spanish ceramic tile manufacturer Grespania 

Ceramica, gave an exlusive interview to CERSANEX Magazine. 

How long has your company 

been present in the Russian 

market? Does it have representatives 

or dealers in the country? 

Our company has been present for 

16 or 17 years in the Russian market. 

We have a representative, but 

now we are mostly working directly 

with the customers. We have the 

infrastructure in the company to 

enable customers to make their orders 

through the agent or directly 

to the factory. And we have seen 

recently a tendency for people to 

work directly with the factory. 

How important is the Russian and 

CIS market for your company? 

For exports it is now our third market, 

after France and Germany. We 

have around ten collections that 

are very popular in the Russian 

market. At this show we have two 

or three collections especially for 

the Russian market. 

How do European and Russian 

consumers differ? 

The difference is mainly the colours. 

Russian consumers like shiny colours. 

The sizes also, because in Russia we 

sell more big sizes than small sizes. 

Another difference is the decors, the 

decoration. In Spain or in Europe we 

don’t sell so much decoration, it’s 

more mosaics. In Russia we need 

some special decors. Matt tiles don’t 

do so well in Russia, but shiny floor 

and wall tiles sell well. However, we 

have noticed some changes in the 

Russian market recently. One thing 

I would like to add is that each area 

of Russia has its own tastes 

and is different, be it Moscow, St. 

Petersburg, Nalchik or Irkutsk. Every 

year we produce five or six lines 

with Russia in mind. 

How has the growth of the 

Russian market affected your 

company? 

There is a lot of competition now because 

the Russian market is very interesting 

for all producers. But we 

have worked there for many years 

so we have a very good image in 

the market. We have a good position 

and relationship with our customers, 

and we respect the areas where our 

customers work. In Russia the personal 

relationship is very important. 

What new products or technology 

are Grespania bringing to 

the market this year? 

We are bringing new sizes in wall 

tiles, 25 x 75. This is a size that 

some of our customers wanted 

to have, mainly for distribution. 

Regarding technology, we are using 

more digital printing, which is 

something that Russian customers 

buy. We travel a lot around Russia, 

around factories, and Russian people 

understand a lot about how 

tiles are produced, because we explain 

to them and they also come 

to Spain to visit our factory. 

In creating your collections do 

you work with designers or is 

the design done in-house? 

There are different ways to work. 

One way is designers, another is 

being approached with proposals, 

some of which may be interesting. 

The other possibility is that 

I may see something interesting in 

some stone or natural wood, or 

have some idea, and I take this and 

try to explain it to our designers so 

that they develop something. 

Why do you participate in 

MosBuild? 

First of all, to show my customers 

our new products and secondly to 

catch new customers, mainly from 

the regions. This is very important. 

The regional market is developing 

very well. We have participated in 

MosBuild for many years and for 

us it is a very important exhibition. 

The exhibition is an opportunity to 

show in a small space what we are 

producing. This is very important as 

Russian people are very impulsive 

and want to see not just a tile or 

panel, but a whole display with the 

tiles and the decors, so we’re looking 

for a fair where we can present 

our tiles in the best possible 

way. With only one or two tiles you 

lose the sense of the collection. It 

is also important that Russian people 

feel that the company is active 

in the market and this is an important 

reason to be present at the 

fair in Moscow. We look forward 

to meeting distributors and also architects 

at MosBuild. 

Grespania, Expocentre 

Pavilion 2, Hall 2, Stand D609 

9

interview 

MosBuild: the most 

important investment 

in communication 

Ismael Garcia Sanz 

from Peronda Ceramics, 

answers MosBuild’s 

Magazine’s questions 

Hermitage collection, 

series Museum 


been present in the 

Russian market? Does it 

have representatives or 

dealers? 

Our market is structured by 

dealers or importers. We 

have one importer for each 

region and right now we 

are in 14 regions. We are the 

Spanish company that has 

been working for the most 

time in Russia – almost 20 

years. We have been developing 

the market from the 

very beginning. 

How important is the 

Russian and CIS market 

for your company? 

It is very important because we 

are very focused in the eastern 

European countries. They are 

about 20 % of all our exports. 

How do European and 

Russian consumers differ? 

The kind of product they 

are looking for is different. 

We are very focused in polished 

products for floor tiles. 

This is the kind of product 

we are pushing more in the 

Russian market. 

Do you manufacture some products specifically for the 

Russian market? 

Yes. When we are thinking about launching a new collection we 

study the kind of consumers we are going to develop for, so when 

we launch a collection we think about the Russian market. We ask 

Russian people to come to the factory to give their ideas. We interact 

with our customers. Our Russian customers love the Museum brand, 

which is the highest class tile that we produce. It is a polished product 

and we have it in 44x44, 60x60 and 60x120. There are two ways 

in the Museum brand: the classic style, with many types of marble 

and decoration, and the Museum design, which is more for designers. 

How do you promote your company in the Russian market? 

Right now we have Facebook, our website is available in the Russian 

language, and we also appear in some magazines there with our 

latest novelties and the brand. We also go to the MosBuild trade 

fair, which is the most important investment in communication. It 

is very important for us to be present there and to have a good 

product for MosBuild. 

With the growth of the Russian market have you noticed 

more competition? 

Yes, for sure. The Spanish market is going down so everyone needs 

to export right now, so companies are deciding where to export 

and it’s very common to focus on the Russian market because of 

its strong economy and that there are 140 million consumers in 

Russia, so it is an attractive market. There are a lot of people with 

high purchase capacity. 

What new products are you presenting this year? 

For the Russian market we have developed ten new models. We 

have also developed another collection called Provence which is inspired 

by the Mediterranean lifestyle. 

Peronda Ceramicas. Expocentre, Pavilion 2, Hall 2, Stand D511 

10

interview 


been present in the Russian market? 

Does it have representatives 

or dealers in the country? 

We don’t work with representatives. 

We work directly with some distributors 

and some dealers. For example, 

in St. Petersburg we have a 

direct dealer handling the whole city 

and in Moscow we have a couple of 

dealers who sell in their stores. And 

in Moscow we have a couple of distributors 

who sell all over Russia. But 

we have no agent or representative 

– we work directly. 

Greta collection Katerina collection Aria collection 



For Webert it is one of the most 

important target markets, because 

we see potential for growth. If we 

look at Western Europe, we do not 

see huge growth potential, so we 

can only grow little by little, to take 

some customers from our competitors. 

But the Russian market is still 

to develop. Apart from Moscow 

and St. Petersburg, and a few other 

cities, there are a lot of cities to fill 

with our products. They are hungry 

for products made in Italy. 


consumers differ? 

Russian taste is more towards the 

classical style, more towards a richer 

look in the products – lots of 

gold finishing, bronze finishing and 

Swarovski crystal – a little bit less 

contemporary. 

Russia one of the most important 

target markets for Webert 

Mario Molinari, 

Sales and Marketing Director, Webert 

Do you manufacture some 

products specifically for the 

Russian market? 

We have a few lines that were actually 

created only for the Russian 

and CIS market. They even have 

Russian names: Karenina, Orlov, 

Alexandra. These series were made 

for the Russian market because 

they have richer finishing and use 

Swarovski crystal. 

360° evolution collection 

How do you promote your company 

in Russia? 

First of all, the MosBuild exhibition, 

which, let’s say, is an appointment 

for us each year. We haven’t missed 

one since 2006. The promotion is 

also done through the help of our 

dealers in organising meetings with 

architects and designers. I also do 

product training in Russia. 

Is MosBuild a key exhibition for 

your company? 

Yes, absolutely. Usually when we 

discuss at the end of the year 

which exhibitions we will be at 

in the next year MosBuild is one 

of the few we never discuss. We 

know we will definitely be there. 

What new products will Webert 

be presenting at MosBuild 2013? 

We are preparing something very 

classical, something new, with a very 

traditional look. 

Webert, Expocentre 

Pavilion 1, Stand A205 

11

interview 

MosBuild: an occasion to meet 

lots of designers and architects 

Active antibact collection 

Precions Stones collection 

Graziano Verdi, 

President and CEO, 

FIANDRE Architectural 

Surfaces 

Maximum collection 

How is your company present 

in the Russian market? Does it 

have representatives or dealers? 

We are represented by the most 

important distributors, who have 

a very nice presentation of Fiandre 

products. Of course, we need to 

give the necessary logistical service 

to the market and to keep the high 

standing image that the company 

has, so we must have top-level distributors 

in the Russian market and 

we have this. 


in Russia? 

One part is the merchandising and 

logistics. The more strategic part 

is the part that we do with architects 

and designers. Being present, 

for example, at MosBuild is an occasion 

to meet a lot of architects 

and designers. We also have people 

that constantly visit top architects 

and top designers in Russia, 

creating a demand and, of course, 

this demand has to be addressed 

to people that can manage competently 

the delivery time, the logistical 

aspect of each job. 



The Russian market is becoming 

more important year by year. In 

one way this has been helped by 

the crisis in most of Europe, in the 

south of Europe at least. 


consumers differ, in terms of 

their tastes in products? 

Up until two or three years ago 

the difference was very big. Now 

globalisation and the internet are 

changing a lot, and, for example, a 

certain kind of product, addressed 

more to modernity, was not used 

in Russia and now is starting to be 

used. Of course, there are still differences, 

so classical materials and 

strong colours are still more in evidence 

in the Russian market than 

in other markets. 

Do you produce any collections 

specifically for the Russian market? 

Yes, recently we presented the 

beautiful Precious Stones collection, 

the biggest slab available in 

the world, 300x150 cm, and we 

produce onyx and marble that are 

rarely found in nature. 

What products will you be presenting 

at MosBuild 2013? 

We will develop all these beautiful 

lines, the Precious Stones and 

the Maximum lines, and the Active 

line, which is antibacterial and reduces 

smog in the air, so this is an 

important innovation for people’s 

health, for wellness. We will focus 

on these two pillars: the biggest 

slabs available in the market 

and also ‘healthy’ tiles. 

How important is the MosBuild 

exhibition for reaching your 

target audience and promoting 

your products? 

For us, it is very important now 

and it will be more important in 

the future, because we predict that 

the Russian market can grow between 

15 % and 20 % a year for 

the next five years. MosBuild is an 

opportunity to meet the most important 

distributors, to update the 

situation, to meet the most important 

architects and designers, and 

to develop the image of the brand 

– even if it is on the top of the 

ranking it is always important to 

consolidate and develop, not only 

to consolidate. 

Fiandre 

Expocentre, Pavilion 2, Hall 2, 

Stand C607 

12

interview 

Russia: a plethora of tastes 

An exclusive interview with Victor Mora Marin, 

a Regional Manager with the Spanish company 

Porcelanosa, which manufacturers a comprehensive 

range of bathroom and spa products 

Garden collection 



It’s more and more important every 

year. It’s a growing market. We manufacture 

some products that take 

into account the Russian market. 

How do Russian and European 

tastes differ? 

I wouldn’t say there is one Russian 

taste. There are many Russian 

tastes, even if you consider Moscow 

and Russia one market, which it is 

not exactly. It depends on the level 

of products customers are looking 

at. There is a general assumption 

that Russians like luxury, but they 

also understand minimalism well. 

It depends on the kind of customer. 

They can have the same tastes 

as our customers in Australia, or in 

South America or in China. If you 

have a good product it is universal. 

We try to keep our style with little 

concessions to each market. 

How do you promote your 

products in Russia? 

We participate in MosBuild, which 

is a unique opportunity to show 

our products to many professionals. 

Nowadays, MosBuild is one of 

the three main exhibitions in the 

world in which we take part. 

What are this season’s trends? 

We are using more and more ‘open’ 

collections that you can combine 

differently and where you can play 

with volumes and with combinations 

of different surfaces. This is 

helped by the use of new technologies 

and new materials in products 

like bath tubs. For instance, KRION 

is one composite material that we 

are producing ourselves and which 

allows you to have new shapes and 

new sizes in combination with different 

surfaces. 

PORSELANOSA, Expocentre 


BU Perfil Pro-mate chrome collection 

NK Mood encimera collection 

13

interview 

Castagno Scuro collection 



been present in Russia, and 

does it have representatives or 

dealers? 

Gardenia Orchidea started entering 

the market in 1996-1998, with both 

the Gardenia and Versace brands. 

Today, we work with two area 

managers and 15 agents, and we 

cover almost the whole country, 

but we think there is still a lot of 

room to develop in central Siberia 

and in the north of Russia. We also 

cover the CIS countries. 

What products are most in demand 

in Russia? 

In Russia, the Versace brand and 

any of the very high end products 

in Gardenia’s range are very 

much in demand. All the production 

is based in Italy. One of the 

conditions of being a manufacturer 

under the Versace brand is that the 

product must be made in Italy. We 

are proud to follow this rule. 

Does Gardenia make any collections 

specifically for the Russian 

and CIS market? 

Some products in the range are 

with special components like gold, 

platinum, titanium and Swarovski 

products. These kinds of products 

are sold all over the world, but in 

Russia there is a more demand for 

such high end products. The titanium 

is applied with a special 

technology called Physical Vapour 

Deposition (PVD), which makes the 

tile richer but also more resistant. 

Gardenia Orchidea and Versace 

present the ‘wooden’ floor 

using ceramic tiles 

Enrico Motta, Marketing Manager, 

Gardenia Orchidea 

Applying titanium to a ceramic 

tile gives stronger mechanical resistance 

and makes the product 

unique. Only a few companies deliver 

this technology. 

How does your company promote 

its products in Russia? 

MosBuild is the main platform for 

the Russian and CIS markets. For 

us it is an opportunity not only to 

meet with existing clients and distributors, 

but also to do promotion 

to interior designers and architects, 

who are very interested in specific 

brands and names. We will present 

our Elite parquet wooden flooring 

collection at MosBuild, which is 

new to the market because it is a 

ceramic tile that looks like polished 

wooden flooring. 


Expocentre 

Pavilion 8, Hall 2, Stand U105 

Pavilion 2, Hall 3, Stand E305 


14

Morpho collection 

Newform 

Expocentre 

Pavilion 2, Stand F409 

interview 

Newform: We focus on people who understand 

the Italian personality and Italian design 

Ergo-g-open range 

with Swarovski crystals 

Interview with Massimo 

Giroldi, CEO and Sales 

Director at Newform 



It’s a very important market, as it is 

still growing. 

How do Russian and Western 

European consumers differ? 

It depends if you are talking 

about a big city. For example, St. 

Petersburg is a more European 

city so they want what Europeans 

want. Generally speaking, Russians 

want the brand first. The brand 

must be famous, must be important. 

They also like modern 

products, with minimalistic design, 

and they like Italian style. 


in Russia? 

We like to promote our products 

at MosBuild. MosBuild is the only 

fair for building and interior materials, 

so it is really important. 

What new collections will you 

present at MosBuild? 

We have already started a new 

collection, which is very fashionable 

and typical for the Russian 

market, so we will present this. 

What objectives do you hope to 

achieve at MosBuild? 

Consolidating the brand, finding 

new customers and helping our 

distributors. We also want to promote 

the Italian personality with 

our food, our wine and, of course, 

our products. 

What kind of visitors are you interested 

in seeing at your stand? 

Firstly, architects and designers. We 

are focused on people who can 

understand the Italian personality 

and Italian design, and who can 

promote and sell our products. 

15

interview 

Rendering Gold collection 

Bump collection 

Anarchy collection 

Russia: an emotional market 

Interview with Ekaterina Menendez-Suarez, 

from Apavisa 

Anarchy collection 

What does your company specialise 

in? 

Apavisa is the only company in 

Spain specialising exclusively in the 

production of technical ceramic 

granite. The company has only been 

up and running for the past 12 

years, but it has already become an 

established market player. We have 

developed an extensive catalogue, 

with versatile design solutions and a 

wide colour range; we also provide 

a high standard of service. 

A particular feature of these technical 

porcelain tiles is that their 

manufacture does not involve the 

use of a glaze or coating; the manufacturing 

process is much more 

complex, therefore than that of 

ceramics. This explains why porcelain 

tile manufacturers only have 

one or two collections at most on 

show at an event. 

How is your product presented 

on the Russian market? 

For us, Russia is the 4 th largest market 

after Italy, Germany, Austria 

and Switzerland. 

The Russian market is probably the 

most interesting and diverse, with 

huge scope and potential. Russia 

is home to so many nationalities 

and cultures that our product can 

How do you choose your business 

partners? 

First and foremost, professionalism 

is important. We produce a niche 

product: imaginative pieces to create 

high architecture and designs. 

Our partners are companies who 

know how to position this type of 

product, distinguish from a host of 

market offers and use our product 

in suitable architectural projects. 

Our partners are companies with a 

high level of knowledge and a narrow 

activity profile. 

cater for any taste and colour. All 

tile sizes, colour shades and decorative 

designs are currently on 

offer on the Russian market with 

a considerable variation in price: 

from luxury premium through to 

economy. 

Apavisa is a high-end brand: it is a 

high-cost product and is not aimed 

at the mass market. We have four 

distrubution outlets in Moscow, three 

in St.Petersburg, two in Ekaterinburg 

and one outlet in other cities. 

Is there a difference between 

European and Russian clients? 

European clients are practical: technical 

features are important to 

them, such as moisture absorption 

and abrasion capacity. Russia is an 

emotional market. In Russia the deciding 

factors are: ‘I like this’ and ‘I 

want that’. Aesthetics are more important 

than practicability. 

All of Europe is currently 

pushing towards sustainable 

production methods and ‘green’ 

products; how is your company 

keeping up with this trend? 

I can list several impressive examples. 

We work with Belarus, the 

country which was most affected 

by the Chernobyl disaster and 

where the highest requirements for 

16

interview 

background radioactive materials 

currently apply. Apavisa’s manufacturing 

processes are in line with 

these standards: all our products 

are produced using pure clay. 

Apavisa also works with the USA. 

Regulations here stipulate that a 

company’s products can only be 

sold if they are made up of 20 % 

recycled materials. We have a number 

of collections, therefore, entirely 

produced using recycled materials. 

Apavisa’s production process itself 

is environmentally sound: it 

doesn’t pollute the atmosphere 

with smoke, water is recycled and 

power is generated on site. 

Did you use well-known designers 

for the collections? 

Yes, and no. It is not so much 

the design but also the technology 

which comes into play when 

making the technical ceramic granite. 

We take ideas for design from 

the air and the earth. Our business 

manager brought back the 

‘slate stone’ design from Norway, 

for example. We still have an idea 

for using ‘Australian granite’ , but 

this depends on putting the correct 

technology into practice. 

We use designers for stand design 

and preparation, brochures and 

catalogues. 

What’s new this season? 

We’ve created the new ‘Vintage’ 

collection – imitation antique 

wood with a distressed finish. We 

now have a versatile range, with 

the use of different textures and 

colour shades, decorative features 

and mosaics. 

We are also showing the ‘Anarchy’ 

collection. This is a provocative mix 

of shapes, colours and materials. The 

90x90 format has been applied here 

for the first time and new varieties 

of mosaics. The ‘Anarchy’ collection 

features gold, silver and bronze 

tones. This collection is something 

‘out of the ordinary’. 

Apavisa’s company catalogue currently 

contains several patented 

shapes and designs, including the 

dome-shaped square and hexagon, 

the diagonal and the incurvate tile. 

We also have a collection produced 

using the ionisation technique. It’s 

real gold, silver and bronze. We 

have presented all types of surface 

finishes and textures capable of 

conveying the charm of polished 

items or objects. 

What results do you expect to 

see from MosBuild? 

Our objective is to present as 

much complete information as 

possible. The full product range 

can be viewed only at the exhibition 

where clients come from 

different cities and countries and 

choose what suits them. Apavisa 

attends this event to support its 

dealers: they all work with smaller 

organisations within their respective 

regions. And of course we also 

show at MosBuild for architects 

and designers, who constitute our 

primary audience. 

Last year was very successful for 

Apavisa – we demonstrated the 

three-dimensional configurations for 

the first time and the interest in our 

stand was considerable – no one else 

was displaying anything at all like it. 

MosBuild is one of the most important 

trade shows for Apavisa. 

Russia is a big country and not 

everyone gets to Paris, Madrid, 

Barcelona or Bologna, but everyone 

comes to MosBuild. 

Apavisa, Expocentre 


Vintage collection 

Nexus collection 

17

interview 

We present to you key fragments from exclusive interviews with directors of leading 

companies and associations published in CERSANEX Magazine #1 

Bringing la dolce vita to Russia 

Mr. Armando Cafiero, General Director of Confindustria Ceramica, 

shares his opinion of the Russian market with CERSANEX Magazine 

W 

hat 

kind of products are most in demand in 

Russia? I would say top-of-the-range products. 

The Russian market is a very demanding market, so 

the challenge for our companies is to provide the best 

of their series - which in many cases are provided specifically 

Bringing la dolce vita to Russia for this market. 

Confindustria Ceramica 

Expocentre, Pavilion 8, Hall 1, Stand T111 

Full version of the interview 

18 

Alberto Magrans: Russia becoming a top priority 

CERSANEX Magazine exclusive interview with Alberto Magrans Roca Group 

Senior Managing Director, Central and North Europe Division 

W 

e roll out all the new launches at MosBuild, 

which is becoming a very important fair, not 

only for the Russian market, but also for the whole 

region. The Armani collection was already launched at 

MosBuild and the reaction was very positive. We are 

making an impact on this niche. The idea behind the 

Armani collection was to try to create a very high-end 

range using the designs and concepts of Mr Armani 

and the technology and capability in ceramics, in fact 

in all products, of Roca 

Roca Group 

Expocentre, Pavilion 1, Stand А315 

Full version of the interview 

Stefan Grimmeisen: Colour is key in Russia 

Mr Stefan Grimmeisen, SteulerFliesen Marketing Director tells CERSANEX Magazine 

about the company’s new products and their promotion in the Russian market 

W 

e will present some new products at MosBuild 

2013. For example, we have a new tile, LAPS, 

which is very innovative in that the tiles are overlapped to 

create a flat uninterrupted surface, with no visible joints. 

Another new series we are bringing to the market is 

CAPRANO. We started with the development of a floor 

collection and we intend to use CAPRANO to demonstrate 

our expertise in floors, which is a growing market 

in our industry. The tiles can also be fixed to walls, so the 

series is suitable for the entire home, providing a modern 

and elegant decorative solution. 

Steuler-Fliesen 

Expocentre, Pavilion 2, Hall 1, Stand С109 

Full version of the interview

new products 

Distinctively unique 

The comprehensive Tile of Spain exhibition, an umbrella brand of ceramic tile manufacturers 

from Spain, showcases the latest products from well-known companies such as Aparici, 

Ceracasa, Gayafores, Grespania, Keraben, Natucer, Pamesa, Peronda, Saloni, Venus and 

Vives, among others. The new slogan, ‘Distinctively Unique’ perfectly captures the Spanish 

ceramic tile, flawlessly manufactured and unique in design. 

The new trends in Spanish ceramics are striking 

in their diversity. Colour shades, materials, styles, 

countries and periods – these have all been combined 

to evoke the most daring creative ideas. 

Imitation wallpaper – a colourful return to 

the 1970s, with its contrasting images and geometric 

patterns. 

Bulk ceramics – a means of creating 3D and 

pseudo-3D compositions for ‘deep’ spaces. 

Black – chic, reserved and ‘timeless’, this colour 

shade is once again back in. 

Vintage – the style this season definitely has an 

‘English flavour’ – a slight primness, sharp lines 

and elegance – a tribute to the Victorian period. 

Byzantine art — a realistic imitation of expensive 

natural materials and sumptious designs. 

XXL — larger-than-life flowers and designs. 

Wood — ‘purely natural’, focusing on the natural 

roughness and imperfections of the wood’s 

surface. 

19

new products 

1. 

The architectural advantages of ceramic ventilated 

tiles, now a staple of urban architecture, 

should also be mentioned. The tiles are practical, 

reliable and energy-efficient. Ceramic easily 

facilitates the creation of a favourable microclimate. 

Spanish ceramics can be transformed into 

an active matter, not only capable of assuming 

almost any form, but they can also be used 

as an air filter (BIONICTILE® from Ceracasa), 

to withstand heavy pollution (CleanSystem 

from Inalco) and with the use of nanotechnology, 

even be self-cleaning (Lifeker from 

Keraben), saving on elecricity by using integrated 

nanotechnology batteries (Ecom4tile 

from Ceracasa) and can also be lit ‘from the 

inside’(LightConcept from Apavisa). 

2. 

1. Tecniceramica Parma 

2. Novogres Duomo Yukon 

3. Tecniceramica Magna 

3. 

20

new products 

The design of the Children’s Education and 

Innovation Centre in Valencia’s Technology Park 

brilliantly demonstrates the application of ceramics 

using different geometric shapes. The 

cylindrical building is made up of both straight 

and curved ceramic tiles, produced by the company 

Natucer. The combination of bright colours 

and bespoke moulded shapes, innovative ideas 

and a high-tech manufacturing process, practicality 

and a concern for the environment, work 

together to make the new Children’s Education 

and Innovation Centre a beacon for the contemporary 

use of Spanish ceramics. 

Tile of Spain 

Expocentre, Pavilion 2, Hall 3, Stand D413 

1. 

2. 

3. 

4. 

1. Innovación para la Infancia (Natucer) 

2. Mayolica Azulejos Artesana 

3. Keramica Cer Pased Play Poniente 

4. StnCeramica Tarima 

21

new products 

Follow the Sun 

Art-de-Facto, the exclusive representative in 

Russia of the brand Seranit (Turkey), presents 

the SERRA ceramic tile collection. 

SERRA is thirty series ceramic tiles for walls 

and floors. Each has a unique character and a 

unique design that allows you to transform a 

modern space in a real work of art. 

‘It is the spectator, and not life, that art really 

mirrors’ – written by Oscar Wilde, this is the 

epigraph of the Emery series. 

Gloss and smooth lines in the surface design 

give a unique combination of tones that reflect, 

like a mirror, the individuality of its owner. Emery is 

available in two classic colourss: white and anthracite. 

The edges of the tile are rectified. 

Available in a larger size format is the elegant and romantic 

series Lotus, in five perfectly combined colours: 

pearl white, beige, burgundy, black and anthracite, 

with a wonderful relief pattern. Depending on the 

lighting, the Lotus series demonstrates an interesting 

surface texture and, like a living lotus which always 

follows the Sun, impresses with its purity and light. 

Art-de-Facto 

Expocentre, Pavilion 8, Hall 2, Stand U225 

New decorative elements 

for the Florian collection 

One of the most unusual and colourful collections 

from Keramin – Florian, was recently updated to include 

new decorative elements. The comprehensive 

use and application of a luster coating, giving the design 

a special, shimmering shine, has resulted in the 

design’s distinctive floral pattern becoming even more 

expressive. 

The inimitable charm of 

the Monroe collection 

Keramin’s design department has created a colourful, 

eye-catching design for the new decorative element of 

the Monroe-5 collection of ceramic tiles – a rose design 

framed by a scattering of sparkling crystal studs. 

This new decorative detail is designed to increase the 

focus on the collection and to help find new and original 

concepts for interior design. The combination of 

different textures and contrasting range of colours 

creates an impressive sense of depth. 

Keramin 

Expocentre, Pavilion 2, Hall 1, Stand C403 

22

new products 

Zodiacal epicentre 

Zodiak is offering a completely 

new product: the Spanish ceramic 

tile NEWKER. It has been 

produced since autumn 2012 and is 

very much oriented to the Russian 

market. The classic design, high 

quality, extensive decorative group 

and price range will interest consumers 

of any level. 

Zodiak, Expocentre 

Pavilion 2, Hall 3, Stand E107 

23

new products 

Freedom of choice 

In January 2013, Jacob Delafon, the French 

producer of an extensive range of bathroom 

products and kitchen hardware, presented its 

new Parallel collection in the ‘new luxury’ style. 

The Parallel collection reflects the new perception 

of luxury and elegance and inspired 

by the ascetic and majestic Scandinavian style, 

the range brings a feeling of space and light to 

even the smallest bathroom. Each suite is an individual 

combination of elements: the (bespoke) 

counter-top, mounted wall cupboards, shelves 

and mirrors. The range blends in harmoniously 

with the the Jacob Delafon mixer tap collections 

(Purist, Talan) and washbasins (Rкve, Presqu’оle). 

Jacob Delafon 

Expocentre, Pavilion 1, Stand A403 

A touch-operated mixer 

unit with ‘hydropower’ 

Self Power technology from the Japanese company 

ТОТО guarantees respect for natural resources and 

the environment. Using this technology enables you 

to save not only on water, but also on power consumption. 

It’s simply brilliant: a touchless mixer unit 

which does not need to be plugged into the mains 

and which operates using a tiny, integrated hydroelectric 

power module. 

ТОТО is the leading Japanese manufacturer of integrated 

bathroom solutions; the self-sufficent Self 

Power mixer unit was released into mass production 

a while ago, operating without mains power to 

control water flow. Two process devices immediately 

discovered their intended application in this environmentally-safe 

mixer unit. One of the world’s smallest 

microsensors, mounted on the tip of the outflow controls 

the water flow; the power the unit requires to do 

this is generated by the unit itself from the flow of 

water, storing the power. 

Advanced TOTO technology ‘merge’ together in one 

perfect product, notable for its outstanding design 

and environmentally-safe features. 

ТОТО 

Expocentre, Pavilion Forum, Stand F529 

24

new products 

GROHE and Kaldewei 

on joint project 

Modern architectural solutions for bathrooms 

significantly restrict people in the creation of an 

original space. The German companies GROHE 

and Kaldewei have decided to rectify this situation 

and have created a joint project that breaks 

down the traditional boundaries of bathroom 

ideas and offers extensive opportunities for creativity 

in the design of the space. The joint project 

fully reflects the interaction of functionality and 

technology, aesthetics and design. 

The concept of the ‘Home Spa Salon- Water 

Zones’ project is based on the idea of the bathroom 

as a single space divided into four zones. 

The project has enabled GROHE and Kaldewei 

to apply the most advanced innovative technologies 

in the world of sanitary equipment. The 

concept of the GROHE F-digital Deluxe shower 

from the GROHE SPATM collection demonstrates 

how to combine light, sound and steam units. 

The Allure Brilliant mixer tap has a unique architectural 

appearance. Its shape allows you to see 

a cascade of water flowing through the square 

profile of the Aqua Window. A new product is 

the GROHE Blue® Mono system, an innovative 

water system supplying filtered drinking water, 

which can be weakly or strongly carbonated. 

This new product in the most popular series of 

water filtration systems may be installed next to 

the existing conventional mixer. 

Design your ‘Home Spa Salon – Water Zones’ 

together with GROHE and Kaldewei. 

Kaldewei 


Faucets Rossinka Silvermix 

The new and improved Rossinka Silvermix mixer taps 

will be presented for the first time at MosBuild 2013. 

All the models of Rossinka Silvermix taps have been 

developed by leading designers, with consideration of 

Russian operating conditions, and fit perfectly into the 

planning of typical bathrooms. The seven-year warranty 

differentiates the taps from other brands in the economy 

range. The warranty ensures the high quality of the 

brass used to manufacture the body of the taps and 

the reliability of the operating elements. For added consumer 

security, all the Rossinka Silvermix products are 

insured by Ingosstrakh. 

RusTrading 


25

new products 

Intelligent design 

for shower spaces 

A new high-tech solution has been added to 

Spanish company Roca’s extensive range, which 

includes every element for the bathroom, from 

ceramics to tiles. Developing the trend of ergonomic 

use of bathroom spaces, Roca is offering 

Hide & Seat, a concept for multifunctional showers 

where everything is at your fingertips. 

Hide & Seat has a shower tray, which contains 

an integrated seat with internal storage space 

for toiletries, towels and other accessories. 

Owing to its structural features, Hide & Seat enables 

you to keep the shower space neat and 

tidy.The shower equipment includes a wallmounted 

thermostat that allows you to switch 

between the handset and two different parts 

of the overhead shower, which, depending on 

the mode, allows you to enjoy a shower while 

standing or sitting. 

Roca 


Eleven new 

series launched 

The well-known Czech brand JIKA is presenting 

collections of ceramics, furniture, accessories, acrylic 

and metal bathtubs, and shower area solutions. 

At the end of last year, the company began producing 

mixer taps. The eleven new series, each of 

which includes mixers for basins, bathtubs and 

showers, are functional and user-friendly. The eleven 

series are: Level, Kvart, Clever, Clio, Fiesta, Cool, 

Fly, Olymp, Lyra, Panda and Prime. The nickel and 

chrome coating of the mixers prevents the formation 

of corrosion. The collections are made in 

different styles. Two series, Lyra and Olymp, offer 

taps for the kitchen. 

Roca / JIKA 


26

new products 

A prestigious 

design award 

The new range of Torsion shower enclosures 

from Jacob Delafon has been awarded the 

prestigious design concept award - the Red Dot 

Design Award 2012. 

Renowned for their sophisticated technology, 

Jacob Delafon has always accurately followed 

the latest design trends for over a century. The 

company’s designers take their inspiration from 

current trends, re-inventing the bathroom of 

the future. Materials, technology, shapes…….the 

paths to perfection are different, but the result 

is always stunning. 

Thirty jury experts for the Red Dot Design 

Award 2012 competition studied over four 

thousand entries from fifty eight countries, 

awarding the Torsion shower enclosure the 

prize in the ‘Best Design of the Year’ category. 

Each aspect of the Torsion’s design and technology 

have been thoroughly thought out: the 

smooth, seamless lines and the elegant chrome 

handles of the four different-sized models of 

shower enclosure are impressive. The result: a 

combination of extreme skill, fine art, beauty 

and practicality. 

Jacob Delafon 


Gute Wetter creates 

shower cabins 

GuteWetter presents a range of new products, 

one of which is the Style series shower 

cabin. Products in this range are equipped with 

a series of particular features. The new hinge 

design means that all the shower cabin’s moving 

parts have a rotation radius of 360 degrees. 

Special attention should be paid to the new 

‘small heart-shaped’ hinge design. The hinges 

are available in three types of finishes: bronze, 

gold and chrome. 

The Style series comes with either 6 or 8 mm 

tempered glass. In addition, silk-screening or 

photoprinting methods can also be applied to 

the cabin’s toughened glass. The cabin’s glass 

can also be inflected over a wide radius range. 

Gute Wetter 


27

new products 

COASTAL Collection 

BORA BORA BEIGE MYKONOS BEIGE ST. HELENS WHITE 

A stone with the sound 

of the surf 

The sea gives us a distinctive atmosphere, 

a positive mood and charges us with positive 

emotions. The holiday ends and we return 

home. We have pleasant news for you: now 

you can create the atmosphere of the sea in 

your very own home! Samsung Cheil Industries 

Inc. has designed an exclusive new collection of 

quartz stone, the Radianz Coastal Collection, 

which in translation means ‘coastal collection’. 

The Radianz quartz stone is an ideal solution 

for interior use: kitchen worktops, floors, walls, 

as decorative features in bathrooms, breakfast 

bars and bar counters, window ledges, steps 

and much, much more besides. 

Koros Alliance 

Expocentre, Pavilion 3, Stand I 415 

Decorative panels 

with 3D effect 

Russia’s first manufacturer of acrylic artificial 

stone, Akrilika, will again surprise its customers 

with new products that have no analogues 

in Russia: 3D decorative panels from artificial 

acrylic stone under the Akrilika Deco brand. 

Also on show will be AkriLight lighting solutions 

for creating unique interiors from stone. 

Akrilika 


28

new products 

Gerona collection – 

new from AQUATON 

Gerona is a new collection of bathroom furniture in a 

classic style. The facade details are custom-made in Italy 

for AQUATON from solid wood and patinated with 

white silver. Like all AQUATON furniture, the items in the 

collection are made of moisture-resistant materials. 

The Gerona cabinets are fitted with Loire basins, in 

widths of 85 and 105 cm, and made from cast marble 

produced by AQUATON. The company also offers 

an alternative with Loreto ceramic basins produced 

by SANTEK. A large mirror with a classically shaped 

frame is complemented by a shelf and elegant lights 

from one of Italy’s leading producers GIPA. 

Included in the Gerona collection is a more capacious 

storage system – a column cabinet with two drawers 

and hinged facades, behind which are glass shelves, 

with adjustable height. All the facades are mounted 

on hinges with a built-in smooth operating mechanism. 

AQUATON 


Your ideas in 

BIENSTONE 

Trans Stone is the exclusive supplier to 

the Russian market of the acrylic stone 

BIENSTONE (China). The rich colour range 

of BIENSTONE helps bring to life your 

most creative ideas. 

Trans Stone is also the exclusive supplier 

to the Russian market of the quartz stone 

HanStone (South Korea). The stone is produced 

on Breton Italian equipment in a 

wide colour palette. HanStone is thermally 

stable and strong like stone. 

Trans Stone 

Expocentre, Pavilion 3, Stands I 227, I 417 

29

DESIGNERS 

Trends 

Projects 

Collestions 

Project furnishing

designers 

’Water Treatments‘ from Versace 

At the last MosBuild the Italian company 

Gardenia Orchidea presented 

a series of ceramic tiles by Versace 

Home. Interior designs by this legendary 

brand always attracts the attention 

of both experts and consumers. 

Versace was one of the first fashion designers 

to turn their hand to interiors. 

Today Versace Home is not limited to 

separate collections of tiles or bathroom 

hardware, but creates a complete 

interior design. One of the most 

recent projects was for an Italian building 

– the interior of the hotel Milano 

Residences, which opens in 2015. 

The luxury style of Versace is adhered to 

despite the building’s purpose. So, for example, 

gold – one of the Italian designer’s 

trademarks - is the dominant colour in the bathroom 

of the apartments at Milano Residences. 

Characteristic attention to detail is observed: 

each element of decor is well conceived and 

stands out, harmonising with the common style. 

A bathtub in the shape of a round cup on a podium, 

satin pillows, candles and lights create a 

single space in the Versace style. The interior is 

‘girdled’ with an ancient Greek meander wave, 

the conventional form of a wave, a traditional 

ornament for a fashion house. 

The fluent lines of the bathtub are repeated in 

the semi-circular transparent wall that separates 

the lounge from the bedroom. Tinted glass, 

covered with an elegant design, unifies both 

interiors into a unified space. Light tones, golden 

glare, wavy lines and, most importantly, the 

softness of practically everything that you can 

touch ensures that the bathroom is the logical 

conclusion to the bathroom, combining them in 

a single stylish boudoir. 

Versace Home has decided to experiment with 

a modern style. The designers of the legendary 

Italian brand made a play on colours and unusual 

ornamentation, the main centrepieces of 

the interior of the hammam in the hotel Milano 

Residences. Figures on the walls recall stalactites 

‘dripping’ from the ceiling and stalagmites 

‘growing’ from below. The small ceramic tiles 

32

designers 

and mosaic covering the hammam walls allows 

you to create well thought out patterns. The 

colour design of the walls combined with muffled 

lighting and minimalist interior 

objects creates the atmosphere 

of a pre-historic cave, 

in the centre of which 

arises an ‘altar’ holding 

cold water. 

The Versace Home designers 

even managed to 

include elements of the 

meander, which can be 

recognised in the lower 

tier of the wall finishing 

and continues in the interior of the swimming 

pool and phyto-bar, in the modern style. 

Versace Home has been creating interiors and 

accessories to fill them successfully for a long 

time. The artists of this globally legendary 

Italian company design collections of ceramic 

tiles, bathroom hardware, textiles, lamps and 

accessories. The decor of practically every collection 

is noted for its luxuriousness and, of 

course, the Versace logo – the head of the 

Medusa Gorgon. 

Versace left a profound mark as one of the principle 

founders of world fashion. Elements of decor 

and interior objects produced by this brand are 

popular with consumers and serve as an example 

33

designers 

to experts. The latest news from Versace Home, 

in accordance with the long tradition of manufacturers, 

will be exhibited at MosBuild in Moscow. 

Gruppo Ceramiche Gardenia Orchidea inspired 

by fashion and design of the Made 

in Italy style. The ceramics business Gardenia 

led by Angelo and Massimo Bonezzi can take 

pride in the significant strengthening of the images 

of their brands on the market thanks to 

their positioning, which to a large extent is focused 

on high-end products. 

Gardenia Orchidea, Expocentre, Pavilion 8, Hall 2, Stand U105 

Stili Di Vita, Expocentre, Pavilion 2, Hall 3, Stand E305 

In an agreement concluded with Versace, 

the prestigious Italian fashion house, in 1997 

Gruppo Ceramiche Gardenia Orchidea found a 

shared taste, which enabled them to be quite 

successful. The emotional mutual understanding 

of both companies is based on their unified 

passion for decorative elements and details for 

adorning one’s home. The interaction with the 

Milan fashion giant, to this day, is a point of 

honour for Gardenia, as well as being an important 

stimulus for developing projects. 

34

designers 

A passion for the home 

F 

or 

45 years, Mr Garavani, better known 

as Valentino, has been the uncrowned 

king of Italian fashion, and regarded 

as one of the world’s most exclusive designers. 

Valentino style symbolises the concept of 

‘Dolce Moda’, refinement and adherence to the 

traditions of good taste. 

The great designer also has another passion. 

In an interview he said: ‘I like to own houses. 

I love to do them up. And more and more I 

like spending time at home, surrounded by my 

things’. This passion led to Valentino branching 

out into interiors. 

Famous fashion houses and couturiers have 

long been engaged in creating new collections 

for the home and have proved highly successful 

in this area. They set the main trends in flooring, 

wallpaper, textiles, ceramics and accessories. 

At the MosBuild CERSANEX 2013, the Italian company 

Ceramiche Piemme, together with Valentino 

Crystal Marble, will present an elite series of 

bathroom tiles. The elegant collection, ceramic 

tiles of white clay with marble pattern, offers a 

grand, sophisticated style. The use of a decor in 

a boiserie style gives the tile surface the texture 

of hand embroidery, light and lacy, like the dress 

chosen by Jacqueline Kennedy for her wedding, 

which was designed by the young Valentino. 

Stili Di Vita, Expocentre, Pavilion 2, Hall 3, Stand E305 

35

designers 

Аndreas Dimitriadis lives and works in Stuttgart. He studied 

graphic design at the Ecole Corvisart (Paris), and then design 

in the German city of Schwäbisch Gmünd. After receiving 

his diploma in 2000, Andreas Dimitriadis began working at Phoenix 

Design and since 2003 he has been its co-owner. During this time, 

his name has become well-known. He has managed projects for 

brands such as LG Electronics, BenQ Siemens, Siemens Gigaset, 

Navigon and T-Mobile. In 2007, Andreas Dimitriadis opened his own 

design studio, Platinumdesign, in the centre of Stuttgart. His clients 

include Siemens, Navigon, Schock and the Swiss brand Laufen, with 

whom he has worked for 15 years. 

‘A product that not only meets 

the expectations of the buyer, 

but whose unexpected positive 

features also pleasantly 

surprise. Andreas Dimitriadis 

believes this is the definition 

of a perfect product.’ 

A revolution in the production 

of ceramic products 

Laufen, the Swiss bathrooms specialist, presents the first 

SaphirKeramik series, a development which gives products an incredible 

elegance coupled with high strength. The secret of the 

unique properties of the new material developed by Laufen is the 

addition of the mineral corundum, which in terms of hardness is 

second only to diamond. As a result of this, the new ceramic has 

considerable hardness and greater flexible strength. SaphirKeramik 

opens up new possibilities: new shapes and thin walls, which have 

not previously been available in baths and sinks. 

Until now, the strength and impact resistance of ceramic products 

have been achieved by having a certain wall thickness. Thanks to 

the exceptional strength and hardness of SaphirKeramik, wall thickness 

can be significantly reduced, and edges and corners can be 

made simpler without loss of quality. Such products meet the requirements 

of modern minimalistic bathroom design. 

New ceramic products made from SaphirKeramik have been created 

by the renowned designer Andreas Dimitriadis. ‘The new ceramic material 

from Laufen offers me unprecedented creative scope in design 

and requires a whole new way of thinking,’ comments Dimitriadis. It 

is worth paying particular attention to the proportions of the ceramic 

products: on the one hand, the external appearance of the basin 

creates the impression of compactness, but, on the other, the inner 

part of the basin looks big due to the thin walls. ‘The most difficult 

thing was finding a balance,’ says the designer. ‘For example, in 

order to achieve a sense of overall harmony we had to make a rectangular 

shaped basin, with a slightly lower height than the square 

basin.’ The square model is available in the size 360x360x130 mm, 

and the rectangular model in 600x340x110 mm. ‘While this means a 

paradigm shift in the design process, I will gladly create new designs 

using SaphirKeramik,’ adds Dimitriadis. ‘The possibilities are fantastic 

and can inspire any designer.’ 

Roca / Laufen 


36

T 

he famous Italian fashion designer 

Giorgio Armani ranks second, with 

a turnover of 2 billion dollars a year, in 

terms of the global sales of the world’s best 

designers. The Armani brand is successfully sold 

in more than 100 countries. In addition, the designer 

is the creative director and chairman of 

his own fashion house. He develops the designs 

of the collections and manages the numerous 

labels of ready-made clothing. 

designers 

Elegant sophistication 

for the bathroom 

Among the latest developments of Armani is a 

patented line of furniture and home accessories. 

The simple forms of the collections are often 

reminiscent of Japanese aesthetics. Japanese 

minimalism characterises Armani furniture. The 

idea of creating furniture and spaces that can be 

transformed came to the designer while studying 

the specific features of Japanese interiors. 

In creating the Armani Roca bathroom collection, 

the designer has remained true to his 

creative approach: ‘The concept of the Roca 

space is based solely on innovative ideas that 

are able to combine practicality and comfort 

in an easy and natural way. The beautiful and 

harmonious space combines all the functional 

aspects of the bathroom, while providing comfort 

and well-being.’ 

Armani Roca bathrooms are stylish and functional. 

Armani has designed the furniture, lighting, 

flooring, wall covering and ceiling design. 

All the areas of the bathroom can be joined 

or optionally separated by glass partitions. A 

mechanism for darkening the glass walls makes 

it possible to control the level of transparency 

in some areas. The new collection is a modular 

system and is available in a wide range of sizes. 

The colour solution is available in two different 

materials and finishes: black with mixers of the 

same share and ceramic wall tiles with shagreen 

effect, and greige on the wall surfaces with a 

texture resembling reed. 

Hansgrohe 


37

designers 

Diva splendour 

R 

esearchers 

maintain that the first samples 

of ceramic tile were found in 

Mesopotamia, in the Tigris-Euphrates basin; 

they were about the size of mosaic pieces, 

which in the second and third millenium BC were 

used to decorate temples and palaces of the 

nobility. Popular designs featured among the potters 

of Babylon – pastiches of animal and plant 

patterns, which today is one of the most prominent 

design trends. The great and world-famous 

designer Roberto Cavalli, like the craftsmen of 

the past, has chosen an imitation leopard skineffect 

and a classic floral pattern for his new 

ceramic tile collection. Roberto Cavalli Home Diva 

ceramic tile was the result of a joint project with 

the company Ceramiche Ricchetti – an elegant 

ceramic tile collection available in two versions: 

with the maestro Cavalli’s signature and without 

it. The Diva collection features many colour combinations, 

sizes and designs, to create a seamless 

wall and floor surface design. The product’s 

specification and quality reflect the high standards 

of Italian design. 



Rosstyle 

Expocentre, Pavilion 2, Hall 3, Stand E403 

38

designers 

Interior landscapes by 

Patricia Urquiola 

The Spanish designer Patricia Urquiola is one of the most famous women 

in the world of design, whose projects are always met with admiration. 

Her work always has an original style, a mixture of design and crafts, 

such as weaving or patchwork applique. A feature of her work is that she 

approaches the design of an item as an integral part of the interior. ‘It seems 

to me that an interior should resemble the landscape: beautiful, bright and 

harmonious. In any interior there must be independence of the human 

body. The designer must do everything to ensure comfort and so that 

you don’t want to get up from your chair or sofa. But if you did stand up 

and step away, there should not be just an empty space for the body, but 

something self-sufficient, such as a landscape.’ 

P 

atricia has an amazing flair for materials. She 

has created unique pieces of mosaic art using 

the Italian mosaic Bisazza. Bisazza glass and 

smalto mosaic has 200 different colours and patterns, 

which offers unlimited creative possibilities in any interior 

design. For example, the mosaic can be used to 

decorate pools and bathrooms because it has good 

waterproof properties. Fireplaces can also be decorated 

with the mosaic panels, using the heat resistant series, 

which withstands up to +150 degrees. The mosaic is also 

suitable for the decoration of building facades as it 

is frost-resistant. 

It is this non-traditional approach of manufacturers 

to traditional decorative materials that inspires the designer 

to find new creative solutions. 

Each new collection from the designer stands out for 

its originality and enjoys tremendous success. During 

her career, Patricia has created furniture collections 

for recognised global brands. To describe Patricia 

Urquiola’s product design in one or two words is not 

possible. It does not correspond to any particular style, 

but it is thought out down to the last small detail, 

with informed context and excellent quality. Her pieces 

carry a feeling of comfort and coziness, while being 

an exclusive product. 

Before starting work on an interior piece, Patricia thinks 

about where and how it will be used. The designer does 

not forget about the functional purpose of her skill. 

The Axor Urquiola series developed by the designer for 

bathroom interiors is proof of this. The shape of the 

bath resembles an old-fashioned wash tub, while the 

paravent not only acts as a room partition but is also a 

radiator. All the Axor Urquiola bathroom items and accessories 

combine harmoniously in the interior, reflecting 

the personality of the owners, while remaining exclusive 

pieces of high design by Patricia Urquiola. 

Roca, Expocentre, Pavilion 1, Stand A311 

39

designers 

Finnish know-how 

Pentagon Design, launched in 1996 by Finnish professionals 

Arni Aromaa and Sauli Suomela, is now established 

as a producer of customised industrial designs and practical 

interior solutions. Pentagon Design’s most outstanding 

innovations have received the following prestigious 

international awards: red dot, iF Product Design и Design 

Plus. Today, the design agency is getting ready to present 

a new collection of bathroom designs – Nest, developed 

for the company VitrA 

N 

est is notable for its aesthetic and functional diversity. The 

collection incorporates almost all the bathroom appliances on 

the one hand, and presents a variety of shapes and colours 

for each item on the other. 

The Nest collection includes both compact design solutions for use 

in a limited space, and units of a non-standard shape and size for 

spacious rooms. All units with doors and drawers close silently, using 

the integrated microlift component. All items in the collection 

are safe for children to use and all product options have been made 

accessible for children. The basic concept behind Nest: a combination 

of simplicity and quality, typical of Scandinavian design. 

In developing the collection, Pentagon Design made use of its significant 

expertise in designing bathroom decor. Cembrit Shape is a 

shining example of this – a premium collection of decorative panels 

made out of fiber-reinforced cement. 

Cembrit Shape features 11 designs for wall-mounted coverings, 

from seamless waves to industrial panels with open rivets. Cembrit 

Shape is made out of scratch-resistant, non-flammable material 

43

designers 

and can be used in public as well as private interiors. 

Most designs are available in 15 different colours. 

Continuing the bathroom theme, the design agency 

has theoretically developed the new concept of the 

mini-sauna – Hot&Cool – a design which was awarded 

the prestigious international red dot award. 

Hot&Cool is designed for urban apartments and acts 

as a winning illustration of the use of a rural-style 

amenity in urban architecture. The sauna’s design has 

a number of features: a flat stove built into the floor, 

which heats the sauna’s interior from bottom to top. 

The floor heats first. Adjustible mobile divans with integrated 

lighting elements add to the comfort: they 

can cover the benches or be stacked on the woodpanelled 

floor. The divans’ technical ‘filling’ allows for 

temperature and lighting control, creating an intensely 

pleasant atmosphere. Pentagon Design’s ‘warm design’ 

completes the collection of SaunaSpa Accessuars 

accessories for steam baths and saunas. 

Another design concept from the Finnish design agency 

assists the idea of warming up and the experience 

of home comfort: the Figuro fireplace collection, made 

out of soap stone (steatite), a robust natural material. 

The collection is a blend of traditional natural stone 

for fireplaces, simple shapes and features a lightness 

suitable for urban apartments’ interiors. 

Designers such as Arni Aromaa and Sauli Suomela, who 

have been responsible for bringing so many daring designs 

and ideas to life, undoubtedly have something 

to share with colleagues. You can meet the founders 

of Pentagon Design in person and learn from their 

professional experience by attending the master class 

‘Product design - global trends in 2013’ which will 

take place on 17 April 2013 in the Expocentre as 

part of the MosBuild School. 

44

designers 

‘Happy design projects 

are made in heaven’ 

Mike Shilov is a successful designer whose projects are the prototypes that are 

copied, and whose master-classes are so unfailingly popular that he became one 

of the teachers for the MosBuild School. His workshop ‘Bathroom Design: How 

to Avoid Mistakes’ takes place on 17 April 2013 in Expocentre. 

M 

ike Shilov’s design style features a whole 

range of unique interior design solutions 

with examples and principles of construction, 

which he will share with participants at the 

MosBuild School. 

Any of the designer’s projects begins with planning. 

The most important is to ‘think about the convenience 

of the transition – and then to create beauty.’ 

For example, in apartments with two sides with an 

entrance in the centre planning was divided into two 

sections: living room on the right-hand side, private 

area on the left-hand side. Both zones are separated 

from the lobby by moveable glass doors, providing 

excellent sound insulation. 

In contract to the modern trends to combine incongruous 

elements Mike Shilov chooses subjects for the 

interior ‘that resemble philosophy.’ His favourite colour 

solution is light grey tones, smoky and cool tints. As a 

result this is Shilov’s individual style, which can be referred 

to as expensive minimalism. 

For example, in one design-project on one wall is hung 

a mixed media design in white varnish and frosted 

glass on an ebony decorative carving, and on the other, 

a Toncelli kitchen made of ebony with a varnished, 

glossy facade. In different parts of the apartment one 

encounters marble tiles, mosaics and slabs, but it is all 

the same type of marble which does not disrupt the 

harmony of the interior. 

Michael Shilov also adds that it’s time to tackle the 

situation of a lack of light. So on some “gloomy” 

apartment walls the decision has been taken to cover 

them with a metallic pigment, similar to old gold: ‘It 

twinkles, but there is no direct shine’ he explains. 

It is completely appropriate to fill an expensively conceived 

interior with the right technical equipment. In 

Mike Shilov’s ‘intelligent projects’ lights, the entrance 

bell alarm and even the window blinds can be controlled 

from the same panel. 

The ‘coral’ apartments in the centre of Moscow became 

one of his well-known interiors. Coral-coloured 

metallic window frames where the starting point of 

the project, as they could not be dismantled in case 

the facade of the old building suffered. As a result the 

whole colour range of the interior consisted of warm, 

luminous tints. Coral and the colour of elephant hide 

are completed by warm nutty tones, the golden shimmer 

of South-American oak, muffled by the tones of 

hide and textiles. Stylised objects in the interior took 

shape among the palette that came into being. The 

Nanimarquina felt carpet, reflecting each shade of the 

interior from coral to green, became the centre of the 

project and its final point. The author believes in the 

intentions of Divine powers that the carpets would 

be used in these apartments, as, like Mike Shilov says: 

‘happy design projects, like happy marriages, are made 

in heaven – at least that’s what I think!’ 

45

designers 

Artist in stone 

Raffaello Galiotto, a designer at the Italian 

design agency Lithos Design has become known 

as the designer of collections of 3D natural 

stone wall panels and cladding. Galiotto’s 

collections explore ancient motifs, nature-based 

patterns and contemporary expressive designs. 

The trump card in Rafaello Galiotto’s panelled 

interior designs is the contrast of light and 

shadow, creating a unique design. 

46 

T 

he Nuance collection comprises six types of 

individual tiles with 3D images and designs. 

The 3D texture gives 3D volume, which will 

be recognised as the main interior feature. 

Le Pietre Incise (Italian carved stone), is a collection 

of 13 decorative panels, featuring ancient 

motifs and contemporary designs. Six styles in 

the collection include inflected tiles and ‘hugging’ 

wall uplighting, emphasising the contrast 

between light and shadow. Modern equipment 

allows the 3D panels to be produced, fully conveying 

the designer’s original idea. 

Four styles in the Luxury collection combine 

stone with gold and silver paint. This elegant design 

has a handmade feel, enhancing the overall 

finish’s aesthetic features and the deep etching 

brings out the effect of the natural marble. 

The Muri di Pietra wall partitions have been 

designed with both practical and decorative 

features. The strength of the stone is played 

off against the design’s smooth lines, but above 

all, the Muri di Pietra design enables you to ‘see 

through walls’! One of the product’s most important 

distinguishing features is its modular 

design, which has both vertical and horizontal 

combinations and is therefore easily adaptable 

to any room. The collection is available in four 

types of stone. 

The Drappi di Pietra collection of wall cladding 

panels is in the avant-garde style. The collection 

comprises five styles, each with a different symmetrical 

pattern. The Drappi di Pietra collection 

transforms the stone into contrasting wave-patterns 

or flowing folds of fabric. 

Raffaello Galiotto explores the trend of using 

natural materials and unconventional interior 

design solutions. His daring experiments with 

materials and form have enabled him to create 

a collections range with a difference and has let 

the world know once again about the uniqueness 

of Italian design.

stone 

Elegant Stone 

UNION, a Russo-German group of companies, 

provides luxury products at lower-than-average 

prices: marble-fronted slender ceramic granite tiles; 

marble on an aluminium honeycomb base; onyx 

on glass; marble tiles and natural stone mosaics. 

UNION Group 


Inimitable and unique 

Caesarstone updates its products collection 

every year. Promoting the product is vital: 

getting across information to the end customer 

about Caesarstone’s quartz, how it differs 

from those products which are already wellknown 

on the market, as well as the product’s 

unique features and advantages. 

Caesarstone is a world leader in the manufacture 

of quartz with unique properties: we can adapt 

the quartz’s intrinsic outstanding performance 

features to create complex curved surfaces using 

the thermal moulding process, considerably 

enhancing its potential uses and allowing the 

most intricate design ideas and concepts to be 

brought to life. A kitchen from the Motivo collection, 

for example, with patterned textured 

stone surfaces will feature exclusive installations 

from the Caesarstone designers and the 

Japanese design studio Nendo, this year. 

Each quartz surface’s infinite patterns and colour 

transitions make it unique and inimitable. 

The stone’s non-porous structure and the product’s 

highly hygienic surface make it suitable for 

use in child care centres, healthcare and catering 

facilities. The material’s excellent durability and 

solidity makes it ideal for surfaces exposed to 

heavy loads: floors and stairs for example, particularly 

in public places and facilities. Therefore, 

the stone has a viento textured surface, a natural 

appearance, is non-slip and does not require 

any special additional treatment. 

Caesarstone 


47

stone 

Stone Philosophy – 

a passion for stone 

‘Satisfy the client’s wishes’: this is the challenge that 

MGM takes on over and over again, fully believing 

that the end result should reflect the client’s emotions 

and feelings. The work starts with the selection 

of materials and continues until the order has been 

completed; each production stage is strictly managed. 

The initial stage involves carefully evaluating the client’s 

requirements with a view to selecting materials. The creation 

of the end product depends on this stage in the 

process, which is capable of stirring the client’s emotions. 

Then the company’s team of architects and designers 

48

stone 

design and develop a series of draft designs. Our experts 

complete each phase of the project stage by 

stage, from the cutting of raw materials to the final 

decorative trimmings, often manually completed by 

skilled craftsmen and professionals, from the laying 

of the stone right through to the after-sales service. 

The ability to creatively interpret the clients’ ideas is 

matched by a highly skilled team of professionals and 

experts and the use of the latest technology. 

MGM’s Stone Philosophy accounts for the company’s 

success: returning the stone to its original value and 

natural beauty. The stone’s outanding aesthetic features 

are brought out by semi precious stones, used 

in projects where the client is after something a little 

unusual and luxurious. 

49

stone 

Impeccable style 

of natural stone 

In the XXI century it is not necessary to talk 

about all the advantages of natural stone. It is 

enough to say that it is beautiful and durable. 

But natural stone (marble, onyx, fluorite and 

semi-precious stones) also has a healing effect. 

Using this material in your own home helps improve 

health and longevity. 

ArtiStoun has developed modern methods of 

mineral processing, which makes it possible 

to use in home decoration. Architects at the 

company will give advice and help to create 

the perfect style, and professional artists and 

craftsmen will perform work of any complexity 

(steps, windowsills, countertops, bar tops, fireplaces, 

massage tables, hammams, and Russian 

and Roman mosaics). 

ArtiStoun 


50

stone 

Greek styones 

Marmi Graniti Manologlou S.A. was founded back 

in 1982 in Thessaloniki, Greece and it’s primary object 

was –and is- the production and elaboration of 

marbles, granites and decorative natural material. The 

company specializes into distribution of Pentelikon 

white, Thassos white, Assinis silver & grey red onicciato 

and Tinos green. 

Marmi Graniti Manologlou operates 2 factories, occupying 

a total area of 29,000 m2. These are fully 

equipped with complete processing systems of the 

highest technology machinery. 

The company operates, as part owner, 2 quarries in 

Northern Greece. One of them produces for us an 

‘exclusive’ grey Greek marble which is well known in 

the global market. 

Marmi Graniti Manologlou 


St. Petersburg church 

restored with marble 

from Greece 

The Greek-based company Stone Group 

International, which manfacturers coloured and 

white marble stone, supplied the stone to restore 

the Church of Lady Mother Theodore in 

St. Petersburg. Stone Group International is a major 

exporter of Thassos and Sivec marble. The 

company’s products are designed for front elevation 

surfaces, walls and floors. Stone Group 

International has branches in 63 countries. 

Stone Group 


Sera Vista - 

the choice of professionals 

Art-de-Facto, the exclusive representative in Russia 

of the world famous porcelain manufacturer Seranit 

(Turkey), offers the ideal solution for stairs: Sera Vista 

monolithic steps with rounded edge. 

Sera Vista eliminates the primary difficulty in facing 

stairs: forming the external joint of the horizontal and 

vertical surface of the steps, where the main load falls. 

The company offers a full set of jointing parts (risers, 

baseboards, cornice), which simplifies and speeds up 

the process of facing. The stairs are assembled from 

ideally sized parts. 

Stairs and jointing parts from nine popular collections 

of Seranit porcelain are available, the surface design 

of which reproduces expensive types of stone, wood 

and natural terracotta. The technical specifications are 

identical to the characteristics of the porcelain of the 

highest quality. Sera Vista steps have low water absorption; 

high resistance to surface abrasion, aggressive 

substances and stains; durability and slip resistance. 

Sera Vista makes stairs the main decorative feature in 

an interior, while offering strength and durability. 

Art-de-Facto 


51

stone 

Architectural elements 

from artificial stone 

The design and production company ArchiStyle 

was founded in 2001 and is one of the leaders in 

the facade decoration market. The company specialises 

in the production of artificial stone elements 

for facade and landscape decoration. 

ArchiStyle 


Granite products 

Soyuz Granit is the official representative of the 

largest manufacturer of granite slabs in Finland, 

the company Palin Granite OY. In-house production 

enables us to complete custom-made orders, producing 

carved granite products, such as tiles, steps, 

worktops, window ledges and fountains. Our main 

areas of activity include: custom-made orders and the 

wholesale distribution of blocks and slabs and granite 

products from Italy, Finland and Ukraine. 

Soyuz Granit 


52

stone 

All types of granite products 

Ukrainian granite is a very popular material and it 

has been used in tens of thousands of facilities in 

Russia and across the CIS. The MSK Granit Ukraine 

brand can truly be proud. Granites have established 

themselves as a high quality material, tested over 

time; it is extremely durable, strong and freeze-resistant. 

MSK Granit has all types of granite products 

available: paving stones, flagstones, surface tiles 

and border stones. 

MSK Granit 


Granite quarry 

The AKAM Stone Processing Plant specialises in 

the production of granite slabs and tiles to a thickness 

of 150 mm, from quarries in Ukraine and abroad 

using equipment and machinery from leading international 

manufacturers. The plant’s output capacity: 

100,000 м 2 / year. Exploitation of our company quarry: 

Boltyshka quarry. 

AKAM Stone Processing Plant 


STOULIOPOULOS 


53

COLOROBBIA – pigments and enamels for ceramics 

COLOROBBIA – raw supplies 

Technical ceramics 

Ceramics date back to antiquity. They 

are, perhaps, the first man-made material, 

dating back to the Mesolithic and 

Neolithic periods. Several countries are 

fighting for the right to be recognised 

as the birthplace of ceramics. From the 

look of it, humanity has never been able 

to pinpoint where and when the ancient 

craftsmen started to produce small flat 

plates and jewellery out of clay. Only 

fragments of various compositions have 

survived to this day, indicating the high 

levels to which the craftsmen of past 

centuries resigned themselves. Even today, 

exclusive collections of ceramics 

strike the imagination with their sophistication, 

an example of the high level of 

proficiency of the age. 

B 

efore industrial methods were developed, 

all production was completed by hand or 

with the aid of simple tools. The era of 

mass production only came into being with the 

advent of specialist equipment and machinery, 

making the product increasingly more affordable 

and significantly enhancing its popularity. 

Today factories exist in almost every country, 

producing all types of ceramics. 

New processing methods, the invention of 

precision machinery and specialist treatments 

enabled products of different shapes, sizes and 

thicknesses to be manufactured. In addition, 

the introduction of particular compounds into 

the raw materials’ composition gave the ceramic 

new properties: an increased resistance to 

extreme temperature conditions, moisture and 

certain types of chemical environments. These 

advances transformed ceramic into a widely 

used material. Manufacturers of ceramic 

products discover new possibilities for this traditional 

material every year and show the latest 

innovations in ceramic production and products 

at the specialised MosBuild Cersanex event, 

which incorporates the specialised exhibition 

sections Ceramica and Technoceramica. The 

different types of sector products on show at 

the exhibition are: raw materials and materials; 

household ceramics (crockery, sanitary products 

and appliances etc); technical ceramics, i.e. 

the development of new ceramics technology 

(heatproof plates, biomedical products, missile 

radomes etc); ceramics manufacturing equipment 

(kilns, gas and testing equipment etc). 

54

One of the exhibitors, the Colorobbia group, is 

well established and possibly the longest-standing 

leader of the global ceramics industry. The 

nearly century-old history of the company began 

with the preparation of high-end raw materials 

for ceramics production. Today the Colorobbia 

group is a world-wide supplier of raw materials 

and develops cutting-edge technical equipment 

and components; the company is also involved 

in sourcing innovations and new technology to 

improve ceramics. The results of the company’s 

research into nanotechology, comprising the 

production of active agents using nano materials 

is known throughout the world. 

The multinational Sacmi group are world 

leaders in the production of equipment and 

machinery designed for ceramics manufacture. 

The group comprises 70 companies from 

26 countries. Sacmi’s technical know-how has 

led to the development of a full range of engineering 

solutions for ceramics production, 

based on research and innovative technology. 

The company is most proud of its expertise in 

technical ceramics. For over 20 years, Sacmi’s 

research centre has been a true ‘force for 

progress’ for all manufacturers of traditional 

ceramic materials. On the company’s site, an 

area exceeding 5,000 sq.m., a team of over 

100 experts, all with different areas of expertise, 

work in the labs and experimental testing 

facilities, focusing on the development of innovative 

technology and ensuring the highest 

quality for all types of products and services on 

the international ceramics market. 

Russian manufacturers are also successfully operating 

on the ceramics market, on a par with 

the world leaders, offering customers firstclass 

products and fully able to compete with 

imported products in this market category. 

The reason for this success lies in the development 

of advanced technology and the use 

of new types of equipment in the manufacturing 

process. Above all, the Russian ceramics 

industry offers clients low prices, complementing 

the products’ outstanding quality. Experts 

predict that the dominant trend of the Russian 

ceramics industry on the domestic market will 

be sustainable in the future on account of new 

developments and a sound pricing policy. 

SACMI – equipment for ceramic production 

Colorobbia 

Expocentre, Pavilion 2, Hall 4, Stand G213 

Sacmi 

Expocentre, Pavilion 2, Hall 4, Stand G105 

55

Product Panels 

at MosBuild.com 

The ‘Product Panels’ section in CERSANEX Magazine introduces 

the latest developments and innovations in goods and services 

from companies exhibiting at MosBuild 2013 

How to use the ‘Product Panels’ section: 

read the panels of interest to you and then 

submit your query, which will be sent to the supplier 

for a more detailed answer 

GUTEWETTER 

STOULIOPOULOS 

GuteWetter presents the Style 

range shower cabin. Products 

in this range have a series of special 

features. The new hinge design 

means that all the shower cabin’s 

moving parts have a rotation radius 

of 360 degrees. In addition, 

silk-screening or photoprinting methods 

can also be applied to the 

cabin’s toughened glass. The cabin’s 

glass can also be inflected over a 

wide radius range. 

Ritsona Red 

Greek Noce Travertine 

Greek marble 

Marble Granite Stouliopoulos, a manufacturer 

of Greek marble since 

1974, has gained considerable experience 

in this field. Innovative 

technologies are key to the company’s 

leadership in the present and 

the future. 

Ajax 

ENQUIRE HERE 

ENQUIRE HERE 

VITRA 

KERAMA MARAZZI 

Embodied aesthetics 

Making specially for VitrA a new 

collection of sanitary ware Istanbul – 

XXI century esthetic Ross Lovegrove 

took his inspiration in boggling the 

imagination Istanbul’s architecture 

– the city with a thousand-year history 

full of harmony and sensuality. 

All the items of the collection are 

made in one conception which excludes 

severe forms. Faucets looking 

like branches of the trees with handles 

as stones, round and oval basins 

associated with ancient fonts, wallhung 

or separately standing on 

pedestals wash-basins – all of them 

can create an ideal bathroom. 

ENQUIRE HERE 

KERAMA MARAZZI has a new 

‘Scan-dinavian collection’ of ceramic 

tiles, porcelain tiles and 

mosaics. 

Scandinavia is famous for more than 

Vikings, fjords, northern lights and 

snowy winters. It is also famous for 

its unique interior style. The style 

focuses on simplicity, eco-friendly 

and inspired by nature, it carries 

the northern peace and the love of 

light and space. This decor series, 

‘Stockholm’ (20x50 cm), reflects 

the atmosphere of this beautiful 

Scandinavian capital. The city is famous 

for its exquisite colourful 

houses which adorn the Stockholm’s 

numerous embankments. 

ENQUIRE HERE 

57

design-project 

Seeing is believing... 

3D-modelling design projects 

Even the most brilliant and original ideas can only be appreciated after they have come 

into being. Designers’ and architects’ creative design solutions are not always immediately 

appreciated; a 3D visual simulation or display helps present a potential project to a client, 

bringing the artist’s imagination into visible reality. One such company specialises 

in creating 3D models of designers’ and architects’ design ideas. Stanislav Orekhov, 

Director of a 3D modelling studio, spoke to CERSANEX magazine about 

the creative design solutions in computer modelling. 

58 

- Today 3D-modelling already forms an integral 

part of creating a draft design and is becoming 

increasingly called-for. Why? The answer is very 

simple: 3D-modelling is the quickest, easiest and 

the least labour-intensive way of visualising a 

design and it is roughly 10 times cheaper than 

any other type of visual display when completed 

by a professional modelling studio. In addition, 

the 3D-model allows you to work through the 

design in more detail; even domestic comfort 

can be shown at the modelling stage. 

Stanislav Orekhov’s studio creates 3D-models 

for architects and developers and working with 

them has its own peculiarities. A developer will 

usually only provide the design’s general outline. 

The studio develops the details of the design itself 

and creative suggestions at this point are 

crucial. An architect’s approach is completely 

different, having worked on the design in


question for 6 months or a year. The design is 

the architect’s brainchild, so an architect submits 

a very detailed technical design specification. 

Sergei Estrin, director of his own architectural 

practice, is now one of the studio’s permanent 

partners. In 2008, the partners created and 

modelled the interior design for residential appartments 

in Novosibirsk with an area of 1200 

sq.m. Sergei Estrin is always personally involved 

in each of his company’s projects and the penthouse 

in Novosibirsk was no exception. The 

architects Olga Burkovskaya and Tatiana Grishina 

worked together with Sergei on the design. 

The apartments’ large glass windows make 

them unique and maximise the amount of natural 

light. Glass elements are also a feature of 

the interior design: the tinted screens in the living 

room are the most noticeable as well as the 

staircase railings and the mirrored surfaces of 

the kitchen furniture. The integrated bespoke 

units are yet another feature of the kitchen. 

According to Stanislav Orekhov, this gives the 

interior a sense of individuality, comprising many 

different functional elements and bringing a 

creative design to life while preserving the materials’ 

unity and flow. 

The apartment’s interior is dominated by a 

pastel range of shades in the wall finishings, 

furniture and accessories. The muted overhead 

59


lighting balances with the integrated uplighting 

of individual pieces: the staircase and wall 

alcoves. The ‘green’ of the ceiling in the living 

room is complemented by the large number of 

plants, as well as on the veranda and in the gym. 

Where it all begins. A 3D modeller’s work 

consists of the constant search for creative design 

solutions. International and Europe-based 

interior design exhibitions help to fuel Stanislav 

Orekhov’s imagination. 

- As a rule, we source the manufacturing process 

and then a supplier who can deliver it to us 

in Russia. But there is also another way: we find 

an interesting, but expensive decorative detail 

and reproduce it ourselves. This way we save 

on budget, but above all, it is challenging for 

us to develop something ourselves, although 

it isn’t that complex. New processes and technology 

are arriving in Russia, of course, but I 

can’t say that its use is that widespread. They 

are 2 - 3 times more expensive than in Europe. 

This kind of pricing motivates us into producing 

cheaper alternatives ourselves. But we never 

just mindlessly copy one design to the other: 

we create design pieces on the basis of something 

similar that we’ve seen, we put our soul 

into it. It means that the end product is individual 

and unique, an exclusive product. Speaking 

about designs, Stanislav Orekhov mentioned 

60


The work of today’s designer. You have to 

know how to combine what it actually is and 

create the right feeling – this is creativity. Of 

course, professionalism also comes into play 

as well as personal taste: an understanding of 

how materials work and what type of effect 

they give. 

It is no secret that seeing is believing especially 

when it comes down to something as large 

and as costly as a construction project. Modern 

3D-modelling allows you to see the building before 

it has been built and it has now become 

a bridge between the different project phases, 

enhancing the mutual understanding of all 

involved. Efficiency, a quick turn-around and its 

likeness to the real thing have all predetermined 

the success of visual modelling technology. It is 

possible that visual technology will find other 

uses in other areas of our lives besides architecture 

and design in the very near future. 

that ‘a design should flow from the architecture. 

I think that an architect’s and a designer’s 

main task is just to unite and bring together 

large and small forms’. 

And of course, design elements should dovetail 

into one another. The trump card of many 

contemporary designs is the use of identical 

materials. In this Millenium Park bathroom, for 

example, a long slate counter- top is built into 

the wall and the unit has an integrated slate 

washbasin, giving a single, smooth monolith-effect. 

This is a very effective and individual design. 

This type of approach is important not only for 

high-end clients: lower-end clients are also now 

moving towards using the same materials’. 

61


The swimming pool’s design in the penthouse is as close to the 

natural landscape as possible, from the smooth lines of the ‘pebble-lined’ 

sides to the lacunar natural wood ceiling, which absorbs 

sound and any excess humidity, making the pool’s atmosphere and 

surroundings luxuriously comfortable. 

The neutral colour scheme is interrupted only in the bathroom 

where the red and yellow shades of the round window design 

form the most striking aspect of the room’s decor. 

62

Stillness floor-standing mixer 

project furnishing 

The Stillness floor-standing mixer by Jacob Delafon solves both 

functional and stylistic objectives. The new single lever mixer, 

which in shape repeats the plant motifs of the Stillness collection, 

is equipped with the latest technological solutions. The mixer has 

a sequential cartridge, concealed diverter and aerator with anti-calciferous 

coating. Available with the mixer is the elegant and 

ergonomic shower head Ellipse. 

Jacob Delafon 


Natural stone 3D Wall Block 

from BIBLOS, LITHOS DESIGN, 

designer Raffaello Galiotto 

Unique style of Lovee 

To draw an analogy with the world of fashion, the cast iron bath tubs of Jacob Delafon 

can be compared with a Chanel tweed suit, which decades later remains a symbol of 

refined style and elegance. The French sanitaryware manufacturer Jacob Delafon is presenting 

the Lovee cast iron bath tub, which offers real luxury. Available in an integrated 

or freestanding option, Lovee measures 170 cm in length and 75 cm in width, has a step 

at the base and comes complete with an elongated drain. The tub can also be fitted on 

a platform. Jacob Delafon tubs have a 25-year warranty. The exceptional quality of the 

enamel makes them absolutely impervious to chipping and scratches. The Stillness mixer 

from Jacob Delafon is recommended for the bath tubs. 

Jacob Delafon, Expocentre, Pavilion 1, Stand А403 

Ceramic vintage 

Aged wood with worn paint is the embodiment of vintage. The appeal 

of worn wood inspired the designers in the Spanish company 

Apavisa to create the Vintage porcelain tile collection. Also available 

are decapé elements (imitation wood with the top layer of 

paint removed). The collection allows you to create unexpected colour 

combinations. The number of combinations increases due to the 

diversity of formats. All the elements are made with rectification, 

without bevelled edges. The pattern and colouring can vary strongly, 

which makes the texture extremely close to a natural one. In each 

colour there is also a classic monochrome mosaic of square tesserae. 

With the wide choice of elements for finishing corners and steps, 

the collection is highly functional. Apavisa porcelain does not fade 

in the Sun, and has an anti-slipping coating (R 10), low water absorption 

(0.1 %) and high resistance to bending (45 n/mm 2 ). It also 

benefits from good resistance to temperature changes, mechanical 

stress, pollution and strong chemicals. 

Apavisa, Expocentre, Pavilion 2, Hall 2, Stand D513 

63


Yin and yang in an interior. Two choices of decor, with a 

slight gender difference: the strict ‘masculine’ and playful 

‘feminine’ decorative solutions are expressed in 

different colors, materials and textures. 

64


Steel wood 

How to combine the beauty of wood and 

strength of steel? The Spanish company 

Alcalagres decided to create a porcelain collection 

called Ironwood. This season, the Spanish 

designers suggest combining in one interior the 

palette of six colours of natural wood (fir, ash 

tree, bamboo, olive, cypress, ebony). The texture 

with a delicate relief masterfully copies the unevenness 

of a wooden surface. The details can 

vary greatly in intensity of tone, which makes 

the similarities with natural wood highly accurate. 

The porcelain can be used both for interiors and 

exteriors, including in places with high traffic. 

Alcalagres 

Expocentre, Pavilion 2, Hall 2 

Beauty Area basin collection, model GRETA and 

WOLO mixer for the bathroom, WEBERT (Italy) 


Wall light for the bathroom, 

Linestra collection, VIBIA (Spain) 

A million ceramic colours 

The Spanish company Decocer is offering a ceramic 

wall tile collection called Spa Pink. The surface imitates 

a small mosaic with round tesserae of different sizes 

and patterns. The glazed ceramic resembles droplets 

of water, each of which seems to reveal a beautiful 

flower: a rose, lily, orchid or lilac. 

Decocer 

Expocentre, Pavilion 2, Hall 2 

Water heated towel rail, 

Fprimo, Dveen 

ARIA soffione multi-functional shower, 

COMFORT collection, WEBERT (Italy) 

Stainless steel, wall mount. 


65


Interior refinement: a shower on a podium. This design solution 

elevates an everyday piece of furniture to a work of 

art, and the daily shower turns into a theatrical event. 

66


VIBIA ceiling light, 

BIG collection, design by 

Lievore Altherr Molina 

Aparu collection: 

the best combination of 

innovation and style 

Jacob Delafon, the French bathrooms manufacturer, 

has introduced a new collection of 

thermostatic mixers and shower modules called 

Aparu. The innovative Aparu has several functional 

solutions. The flat rectangular spout 

provides a wide, laminar flow of water. The 

thermostat ensures not only the stability of a 

comfortable water temperature, but also limits 

it to 50°C. The ‘cold body’ technology, in which 

the tap’s body always remains cold, prevents 

accidental burns. 

The retractable levers for hot and cold water 

are another innovation. The levers are covered 

with a dense black elastomer that even soapy 

hands won’t slip on. The diverter for turning 

on the shower is conveniently located on the 

handle. The Aparu collection includes a thermostatic 

mixer tap for the bath and showers, a 

shower column with the Ellipse hand shower (2 

water modes) and a wide overhead shower. 

Aparu 

Expocentre, Pavilion 1, Hall A403 

Pardec wooden mosaic 

for rooms with high 

humidity. 

Twilight beauty 

An impressive grey colour, refined 

decor and variety of 

formats — the Bluebelle porcelain 

collection from Spain’s 

Colorker has it all to become 

a real hit. The surface 

superbly shows the elegance 

of Belgian Blue limestone. 

The decor, also in achromatic 

tones, impresses with its variety: 

subtle patterns, touches 

of metallised glaze, a combination 

of matte and polished 

surfaces. The collection 

is available in very large formats: 

60.5x120.5, 19.5x119.7 

and 59.5x59.5 cm, which are 

ideal for flooring. 

Colorker, Expocentre 

Pavilion 2, Hall 2 

67


Provence style is very common in Europe today. The style 

incorporates simple furniture, natural colours and artificially 

aged materials: worn, rough surfaces but homely 

and cozy. Equally current today is Brutal style. The main 

elements are rough textures and metal, which is widely 

used both as a base material, and in the form of patches 

and rivets on leather and fabric. 

68


Collection of natural stone 

from FIANDRE, Italy 

Sunerzha towel dryers 


Comfort at the basis 

of everything 

WasserKRAFT (Germany) is offering mixers with a 

water flow restrictor and bidet spray. A two-step eco 

cartridge helps reduce water consumption by half. 

However, the water pressure does not change, only 

the volume. The Aller 1068, Main 4108 and Leine 3508 

washbasin mixers come with a hygienic bidet spray, 

which can be stored in a holder next to the toilet. 

WasserKRAFT 


New equipment from Viega 

Visign for Public from Viega is a contactless flush plate 

which follows the recommendations of the VDI 6000 

guideline for improving comfort in public buildings. 

Viega 


Table bath accessories from WasserKRAFT, 

Amper K-5400 series, Germany. The set includes: 

liquid soap dispenser, soap dish and toothbrush holder 

Xtreme collection (copper, black, white), 

APAVISA, Spain 

69


Major fashion houses also evolve and develop. Today they 

conceive and develop all the components and parts for 

their style ranges, as well as coming up with various styles 

and designs. Interior designers from the top fashion houses 

create signature collections of wallpaper, tiles, sanitary 

ware, floor coverings and surfaces, furniture, fabrics, 

home textiles, carpets, lights and all types of accessories 

imaginable. This approach allows the fashion houses to 

expand and diversify, encouraging them to create their 

own style of interior design as well as enabling them to 

offer their clients a full range of services. 

70


Yellow onix, ambra, 

green marble, Precious 

Stones collection, 

FIANDRE (Italy) 

Classic styles 

Cersanit presents the new Travera 

ceramic tile collection. The texture 

of the tiles imitates travertine 

stone in natural sand shades. Two 

decor lines set the style: classic – 

a rosette and delicate border, and 

modern – a panel with a painting 

by Czech artist Alphonse Mucha, a 

key figure in modernism. 

Cersanit 

Expocentre, Pavilion 2, Hall 2, 

Stands D105, D109 

Karenina mixers and decor elements 

with Swarovski crystals, basin from 

Victoria collection, WEBERT, Italy 


Estet radiator, 

Sunerzha, Russia 

Expocentre, Pavilion 1, 

Stand A721 

71


Globalisation can lead to a large number of industries 

being concentrated in one place. This can also sometimes 

result in product and even brand unification, with definitive 

financial gains. In Europe, however, local factories have 

spread; these local factories produce small quantities of 

interesting and unrivalled quality goods which cannot be 

found anywhere else any more. Goods and products of 

this type are often only available at an exhibition. After 

the exhibition has closed it will be too late: companies take 

orders for the following year until the next exhibition. 

72


Edelform, the European bathrooms manufacturer, is focused on the markets of Russia and Eastern 

Europe. Innovative technology, modern design in the best traditions of Swiss craftsmen and European 

quality assurance are integral components of the brand, making the products reliable and attractive. 

Analysing the needs of the market, Edelform is developing new models and expanding the product 

range. The product line includes the five main groups in the market: mixer taps, showers, hydro massage 

cabins, and bathroom furniture and accessories. 

More than just ready-to-use 

fittings, fixtures and units! 

Torgovaya Ploshchad presents 

shower units from Artex, manufactured 

in line with the latest 

eco-technology using polyurethane 

foam. Stronger, durable and 

environmentally-safe. 

Torgovaya Ploshchad 


Novokor Group can help you to completely renovate your bathroom. 

The company offers a very wide range of sanitary ware 

products from Russia, Europe and Asia. Sanitary ware, shower cabinets, 

mixers, furniture and accessories of every style and price 

range are available. 

Novokor Group 


73

new products 

High pressure polyethylene 

Bathroom fittings 

and equipment: 

wonders will never cease! 

How could choosing bathroom fixtures 

be difficult? In practice, however, it is very 

difficult to decide what shape, material, 

colour and functions of a particular model 

are right for you. The choice often comes 

down to a compromise between fashion 

and practicality. What are manufacturers 

offering on today’s market? 

HPPE (high pressure polyethylene) is a hygienic material which has only recently started being used 

in the manufacture of bathroom appliances and equipment. It is 100 % recyclable and its durability 

and lightness make it unlike anything else. OiO (Antonio Lupi) manufactures baths and washbasins 

from HPPE. Items in OiO’s collection are also available with integrated translucent lighting. 

Eco ceramics 

So-called ecological ceramics have recently become 

extremely popular. Villeroy & Boch, for 

example, are marketing bathroom fittings coated 

with Ceramic Plus and Active Care. Ceramic 

Plus is a special coating which prevents water 

and dirt from lingering on the ceramic’s surface. 

Water collects in droplets which then 

drain away down the plug hole, along with 

any dirt and lime residue. As a result, products 

coated with Ceramic Plus require a minimal level 

of maintenance. 

The addition of diffused silver ions into Active 

Care’s coating system means that the ceramic 

surface is protected by a high degree of antibacterial 

properties. The Active Care enamel, 

therefore, according to the manufacturer, provides 

reliable protection against bacteria even 

without the aid of special substances. 

74

Официальный представитель: 

239-063 *акция действ. до 31.12.13, 

подроб. по т. 214-69-79 

* Скидка не распространяется на двер и товары со стоп-ценой. Скидка с дисконтными картами не су мируется. 

Подробн. по тел. 278-41-06, срок акц и не ограничен . О «Линкор-Атлант», ОГРН 102 605403835. 

 

РАДИАТОРЫ 

АЛЮМИНИЕВЫЕ 

 

 

325-0 4 

 

204-021 

259-001 

*подробности по телефону 

ОКНА 

ВАННАЯ 

 

new products 

СЕТЬ ЕЖЕНЕДЕЛЬНИКОВ ДЛЯ 

ПОКУПАТЕЛЕЙ СТРОИТЕЛЬНЫХ 

И ОТДЕЛОЧНЫХ МАТЕРИАЛОВ 

Вся информация на blizko.ru 

 

 

 

 

 

 

 

отделочные материалы из Германии 

 

 

 

646 

товаров 

с фотографиями 

«АБАК-ПРЕСС» 

 

 

№ 6(326)/14.02.2013 ООО Медиа-холдинг 

 

стр. 7 

МЕБЕЛЬ, ИНТЕРЬЕР 

• Санкт-Петербург 

• Екатеринбург 

• Казань 

• Нижний Новгород 

• Новосибирск 

• Ростов-на-Дону 

• Самара 

• Краснодар 

No more noise 

When running a bath, you won’t hear the 

sound of running water any more with the 

Rotaplex Trio F (Viega), an integrated ‘filling 

from the floor’ system. Running a bath fitted 

with this unit is quick and silent. The unit’s 

feed and outlet elements are clearly separated 

and are on different levels; it is also fitted with 

a check-valve, preventing any effluent water 

from entering the water pipelines, thereby ensuring 

maximum sanitary protection. 

ЗАГОРОДНЫЙ ДОМ ДВЕРИ 

ИНСТРУМЕНТ ПОЛ, СТЕНЫ, ПОТОЛОК 

СИСТЕМЫ КОМФОРТА 

 

25 напольных покрытий .. 8, 45-47, 49 

21 стеновой материал ........... 9, 46, 47 

48 потолков.............................. 50-59 

Интернет-магазин: www.mir-kotlov.ru 

 

 

 

 

Шефская, 3А, опт. склад «Мир котлов», 

тел. 214-69-79, 253-23-09, 252-64-40 

 

 

 

 

 

 

-- 

-- 326-042 

ВАШ ЗОЛОТОЙ КЛЮЧИК 

К ПРОДАЖАМ 

В РЕГИОНАХ! 

Если вы хотите выйти на аудиторию людей, делающих ремонт сейчас, 

звоните в Отдел сетевых продаж «BLIZKO Ремонт»: 

тел: (495) 287-80-20 

125060, г. Москва, 1-й Волоколамский проезд, дом 10, стр. 10 

www.apress.ru, www.blizko.ru, www.remontblizko.ru, smertina@moscow.apress.ru 

A toilet seat with a bidet function 

One of the most popular new products recently has been the symbiosis of toilet and bidet. A 

further embodiment of this idea has just come onto the market – the Sensowash (Duravit) bidet, 

integrated into the toilet seat. The bidet functions on three modes. The temperature, volume 

of water and the degree of nozzle extension can all be adjusted individually. Personal preferences 

can be ‘saved’ in two profiles, which are selected at each use. The undisputed pluses of the 

SensoWash include a heated seat, a warm air dryer and a special LED night light. The system is 

operated by remote control. 

Written by BLIZKO remont editorial staff, www.blizko.ru, www.remontblizko.ru 

75


Escape the cold 

and heat underground 

Со школьных лет нам известно: чем 

сильнее углубляешься в земную кору, 

тем выше становится температура. 

Нет, докапываться до расплавленной 

магмы не нужно, архитектурное бюро 

«МАМАдизайн» нашло возможность 

согреться едва «врезавшись» в землю. 

Творческий поиск привел специалистов 

бюро к созданию проекта подземного 

СПА-комплекса «Дом с баней» в 

Подмосковном поселке. 

From school we know that the deeper into the 

Earth’s crust you go, the higher the temperature 

becomes. Not being necessary to dig as deep 

as molten magma, MAMAdesign has found a 

way of obtaining heat by barely digging into the 

ground. Research has led the studio’s specialists 

to create an underground spa complex project, 

called House with a Banya, near Moscow. 

The project was worked on by Vlad Mavrin, 

Yury Inshakov and Anna Averyanova from 

MAMAdesign. The interior was designed by the 

well-known theatre designer Oksana Yarmolnik, 

who has switched to decorating residential interiors. 

The architects were tasked with hiding the 

house from prying eyes in the village, as fencing 

is prohibited, without blocking the river and 

forest views from the main house, which is located 

above a slope. 

The architectural solution to both issues was 

suggested by the landscape: the spa complex 

is built on a slope, partially concealing it underground 

and covered with a green roof. To 

achieve this, the slope had to be dug out and 

strengthened, but the result was worth it. The 

glass facade of the complex looks out over the 

river, and in front of it is a swimming pool and 

BBQ area. The area with the swimming pool 

76


hides the building itself from the neighbours 

above – only the green roof, which camouflages 

the house, is visible. Where there was not 

enough of the natural landscape, private areas 

have been hidden planting trees. 

The spa complex is a two storey building with 

large panoramic windows. The top floor has a 

living room with kitchen, sauna, Russian banya 

with plunge pool, hammam, Japanese Ofuro 

tub and massage room. The lower floor is dedicated 

to the wine cellar. 

The house, which has been designed in harmony 

with nature and organically integrated into 

the landscape, requires a suitable interior, which 

77


is why Oksana Yarmolnik used only natural colours 

and materials: wood, porcelain and flax. 

The entrance to the spa zone beings with a 

lounge/studio with simple but comfortable furnishings: 

a built-in Boffi kitchen, Kong bar stools 

and sofa from Roche Bobois. 

The spa space is divided into several zones, 

most of which are decorated by wood. In the 

hammam the walls and benches are lined with 

an Italian mosaic of cobalt glass, and the floor 

is porcelain. 

There is nothing superfluous in the interior of 

the wine cellar on the ground floor – wooden 

78


The architects from the MAMAdesign design studio 

worked together on the complex’s design 

Vlad Mavrin Anna Averiyanova Yuriy Inshakov 

doors, flooring and shelving blend with the raw 

brick texture walls. Special attention was given 

to the cellar lighting. The lighting is focused on 

paintings and other decorative elements as well 

as on the table in the tasting room, which is before 

the entrance to the wine cellar. 

A collection of wine labels and printed forms in 

the first floor hall continues the wine theme. It 

is the main feature in the whole interior. 

Filled with natural colours and materials on the 

inside and outside, the spa complex has become 

an architectural part of the landscape. The project 

follows the popular ‘natural’ trend, where 

natural materials, ergonomic shapes and simplicity 

create a unique, cozy space. 

79

In the next issue of 

MosBuild Magazine #9 

MosBuild 2013 

exhibition 

report 

Facts, 

figures and 

interviews 

All the new products for 

the 2013 construction season

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