the November 2009 Issue in PDF Format - Trade Show Executive

Trade Show Executive
News, Views and Tools for Trade Show and Event Executives November 2009
Guy
Tozzoli
A Powerhouse of
Global Commerce
>> The Recession is
Over, But Not for the
Exposition Industry
4167 Avenida de la Plata, Suite 114
Oceanside, CA 92056
ChAnge ServiCe requeSted
>> Show Management
Bankruptcies: A Look
at the Ripple Effect
>> A Preview of IAEE’s
2009 EXPO! EXPO!
www.TradeShowExecutive.com

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TM
noveber 2009
voLUMe 10 n UMber 11
Cover Story
24
Power Lunch with
Guy Tozzoli
Guy Tozzoli is president and founder of the
World Trade Centers Association (WTCA), an
organization comprised of 325 World Trade
Center members in over 98 countries. Since
its inception, Tozzoli has worked tirelessly to
build the WTCA into a major economic force
whose motto is “Peace and Stability through
Trade.” How do this respected powerhouse
of global commerce and his association fulfill
that mission?
17
FeAtUre
Bankruptcy,
restructurings,
Downsizing
How Show Managements are
Reshuffling the Decks
Photo Credit: Steve Friedman
24
28
PrevIeW oF IAee’S
ANNUAL eXPo! eXPo!
The annual IAEE EXPO! EXPO! always offers
valuable and diverse educational sessions,
networking opportunities and exhibits.
See what’s in store at this year’s event
December 8-10 in Atlanta, GA.
38
SPeCIAL rePort
A Look at Facilities
with 100,000 Square
Feet or Less of Prime
exhibit Space
TSE’s annual report gives readers a look at
key details on those convention centers in
North America with 100,000 square feet or
less of prime exhibit space.
17 28
Trade Show Executive, The Gold Standard
Winner of:
http://twitter.com/TradeShowExec
2005
• GRAND AWARD, Best Writing
• Best How-To Writing
• Best Interviews
&Personal Profiles
• Most Improved Magazines
& Journals
• GRAND AWARD, Best Writing
• Best Overall Issue
• Best How-To Writing
• Best Design
• Best Cover
• Best News Writing
• Best Feature Writing
• Best How-To Writing
• Best Redesign
• Most Improved Magazine
• GRAND AWARD, Best
Design & Illustration
• Best Column
• Best Feature Series Writing
• Best How-To Writing
• Best Cover
4 November 2009 Trade Show Executive www.TradeShowExecutive.com

ConTEn TS
Member of:
TM
noveM ber 2009
6 news
• Freeman, GES File NLRB
Complaints over San Jose Exclusive
• International Dairy Show Becomes
an Annual Event
• Penton is Latest Firm Seeking
Debt Restructuring
• CIC Ad Campaign Stresses
Relationship Building through
Meetings
• Travel Promotion Act Passed
by House
• Survey Says: Most Associations
are Using Social Media
• Malaysia Opens New Borneo
Convention Centre
• Canon’s New Orthopaedic Show
Outgrows Exhibit Hall Before Launch
11 Flashes from the Field
12 Trending & Spending
The Recession is Over –
Now What?
20 Incubator
Digital Experience Options are
Rapidly Evolving in the Trade Show
Space
36 Crossword Puzzle
Fill out the crossword puzzle and turn
it in at the TSE booth at Expo! Expo!
in December for a chance to win
a Kindle ® !
48 ZooM
TSE’s Trade Show Locator
features the most important shows
scheduled in January 2010
06
20
TSE’s Trade Show Locator
Whether you need a quick reminder of shows
on the horizon or are studying the market
for potential partnerships, co-locations or
acquisitions, here is a list of 95 of the most
important trade shows scheduled for January.
Each show is listed by industry category and
contains both a wide-angle and close-up view of
48
ZOOM Presents the Leading Shows
Coming Up in January in North America
By Nicole Burnes, Zoom editor
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
NSF Not Supplied
ADVERTISING & MARKETING
Summit West Amy Rodriguez 150 Exhibitors
Affiliate Summit www.affiliatesummit.com Conference Director 417-278-6648 1/19/2010 Las Vegas, NV 4,000 Attendees
ASI Show Orlando Mary Upton 1/3/2010 Orange County Convention Center 100,000 nsf
650 Exhibitors
The ASI Show Inc. www.asishow.com VP of Trade Show Operations 1/5/2010 215-953-3197 Orlando, FL 4,500 Attendees
The PPAI Expo 2010 Darel Cook 1/11/2010 Mandalay Bay Convention Center 392,000 nsf
1,631 Exhibitors
Promotional Products Association International www.theppaiexpo.com Dir., Expositions & Meetings 972-258-3075 1/15/2010 Las Vegas, NV 23,050 Attendees
AGRICULTURE & FARMING
2010 IFCA Winter Convention & Trade Show Jean Payne 1/19/2010 Peoria Civic Center 35,000 nsf
410 Exhibitors
Illinois Fertilizer & Chemical Association www.ifca.com/convention President 309-827-2774 1/21/2010 Peoria, IL 37,000 Attendees
Center 80,000 nsf
Exhibitors
Cattle Industry National Convention & NCBA Trade Show Kristin Torres Mgr., Trade Show 1/29/2010 1/27/2010 Henry San Antonio, TX 6,000 Attendees
National www.beefusa.org Beef Association & 303-694-0305
Center 125,000 nsf
Exhibitors
Central Environmental Nursery Trade Show 2010 (CENTS) Susan Compton Trade Show & Event Mgr. 1/25/2010 1/27/2010 Greater Columbus, OH Ohio Nursery & Landscape Association 614-899-1195 11,039 Attendees
www.onla.org
Fort Wayne Farm Show Fred Cline 1/12/2010 Allen County War Memorial Coliseum 90,200 nsf
344 Exhibitors
Tradexpos Inc. www.tradexpos.com Show Director 507-437-4697 1/14/2010 Ft. Wayne, IN 37,000 Attendees
Iowa Pork Congress Doug Fricke 1/27/2010 Iowa Events Center 90,000 nsf
400 Exhibitors
Iowa Pork Producers Association www.iowaporkcongress.org Dir. of Trade Show Marketing 1/28/2010 515-225-7675 Des Moines, IA 5,000 Attendees
44,000 nsf
Agri-Business Association Trade Jim Byrum Show Contact 1/11/2010 1/13/2010 Lansing, MI Center 65 Exhibitors
MABA 517-336-0223 900 Attendees
www.miagbiz.org
Nebraska Agri-Business Exposition Rebecca Barker 1/27/2010 Qwest Center 12,000 nsf
120 Exhibitors
Nebraska Agri-Business Association, Inc. www.na-ba.com Dir., Conventions & Advertising Svcs. 402-476-1528
1/28/2010 Omaha, NE 3,000 Attendees
Northern Illinois Farm Show Marshall Brown 1/7/2010 NIU Convocation Center 38,500 nsf
235 Exhibitors
Cygnus Expositions www.farmshows.com Show Manager/ Operations Director 800-827-8007 x 3303
1/8/2010 DeKalb, IL 30,000 Attendees
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
the event, the organizer, the site and projected
size. For a list of shows coming up in the next
12 months – searchable by each field – go
to www.TradeShowExecutive.com. To be
considered for future editions of Zoom in print
and online, email information on your show to
nburnes@tradeshowexecutive.com.
57 People in the news
• Don Freeman
• Laura Estrada
• John O’Connell
• Jeff Price
• Patrick Skaggs
• Kevin Duvall
• Jack Ferguson
• Tom Muldoon
Sponsored by
Nicole Burnes
Continued on page 50
48 November 2009 Trade Show Executive www.TradeShowExecutive.com
57 Index to Advertisers
TSE_p48-55_Zoom_nov09.indd 48 11/9/09 2:35:26 PM
58 Industry events
EDITORIAL & PUBLISHING HEADQUARTERS:
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EDITORIAL & RESEARCH
Publisher & editor
Darlene Gudea (760) 630-9111
darlenegudea@tradeshowexecutive.com
editor-at-large
Carol Andrews (562) 505-7903
carolandrews@tradeshowexecutive.com
senior editor
Hil Anderson (760) 630-9107
handerson@tradeshowexecutive.com
senior editor, news & directories
Renee Di Iulio (310) 939-0197
reneediiulio@tradeshowexecutive.com
news editor
Sandi Cain (949) 497-2680
sandicain@tradeshowexecutive.com
chief economist:
Frank Chow (760) 630-9111
frankchow@tradeshowexecutive.com
assistant editor
Nicole Burnes (760) 630-9105
nburnes@tradeshowexecutive.com
columnist
Bob Dallmeyer (323) 934-8300
bdallmeyer@tradeshowexecutive.com
SALES & MARKETING
Vice President/associate Publisher
Irene Sperling (818) 990-1080
irenesperling@tradeshowexecutive.com
adVertising manager
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adVertising manager, latin america
Rafael Hernández +52 (55) 2455-3545 Ext. 117
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director of eVents
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dbjorklund@tradeshowexecutive.com
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Copyright © 2009 by Trade Show Executive (ISSN 2151-7568) All rights reserved. Trade Show Executive is published monthly. Twelve issues each year by Trade Show Executive Inc., 4167 Avenida de
la Plata, Suite 114, Oceanside, CA 92056-6029. ® Trade Show Executive is a registered trademark of Trade Show Executive Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval
system or transmitted in any form or by any means without the written permission of the publisher.
Postmaster: Send changes of address to Edwin Blanco, Circulation Manager, Trade Show Executive magazine, P.O. Box 16435, North Hollywood, CA 91615. Application to Mail at
Periodicals Postage Prices is Pending at Oceanside and additional mailing offices. Subscriptions: Mail subscription rate: One year $119. Canadian and Mexico $129, European subscribers
$149 for one year. Single copies: $14.95 per issue, plus $5 for shipping and handling; TSE’s directory of Who’s Who Among Independent Show Organizers is $129; TSE’s directory of the
World’s Top Convention Centers is $129; TSE’s directory of the Gold 100 Trade Shows is $159. All subscriptions, renewals and changes of address should include address label from most
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Trade Show Executive Media Group
BOARD OF DIRECTORS:
CHAIRMAN OF THE BOARD: Rick Simon
VICE CHAIRMAN: Mark Feldman
PRESIDENT: Darlene Gudea
VICE PRESIDENT: Joan Feldman
www.TradeShowExecutive.com Trade Show Executive November 2009 5

news
Freeman, GES File NLRB Complaints
over San Jose Exclusive
By Hil Anderson, senior editor
San Jose, CA – Freeman and GES
Exposition Services have filed complaints
with the National Labor Relations
Board (NLRB) about the exclusive labor
agreement granted to a Teamsters local at
San Jose’s McEnery Convention Center.
Freeman filed three separate
complaints and GES filed one complaint
between August 31 and October 1 that all
revolved around the agreement that made
Teamsters Local 287 the sole source of
workers at the convention center.
The controversial agreement was
put into effect August 1 by Team San
Jose, the not-for-profit organization that
manages the convention center. The
agreement cut out Teamsters Local 85 in
San Francisco, which had also provided
workers to the convention center.
Several leading trade show industry
associations, including the International
Association of Exhibitions & Events
(IAEE), Society of Independent Show
Organizers (SISO) and Exhibition
Services & Contractors Association
(ESCA), objected on the
grounds the deal with
Local 287 conflicted
with their existing
contracts that included
Local 85.
There was no
immediate comment
from Freeman, GES
or Team San Jose. The
NLRB has not made any rulings on the
complaints, which are as follows:
• August 31: Freeman contends the
labor deal is aimed at giving Local
287 a monopoly on convention
center work at the expense of
Freeman employees from Local 85.
• September 4: GES says it had been
“threatened, coerced and restrained” by
officials of Local 85 to hire its members
rather than workers from Local 287.
• September 22: Freeman contends
the labor agreement is illegal because
Team San Jose recognized Local
287 as the sole representative of
convention center workers without
San Jose McEnery Convention Center
an election. It noted that president of
Local 287 has a seat on the Team San
Jose board.
• October 1: Freeman alleges that
Local 287 improperly accepted
recognition from Team San Jose and
required workers to join Local 287.
Reach Dan Fenton, CEO of Team San Jose,
at (408) 792-4107 or dfenton@sanjose.
org; H. Tor Christensen, esquire, Littler
Mendelson (representing Freeman) at (202)
789-3406 or htchristensen@littler.com;
John D. McLachlan, esquire, Fisher & Phillips
(representing GES) at (415) 490-9001 or
jmclachlan@laborlawyers.com
International Dairy Show Becomes an Annual Event
By Hil Anderson, senior editor
Chicago, IL – Worldwide Food Expo, the
biennial co-located trade show held in
Chicago by the American Meat Institute
(AMI) and International Dairy Foods
Association (IDFA), took its final bow
this Fall as the two associations launched
plans for separate events.
The IDFA will launch the new annual
version of the International Dairy Show
September 13-15 in Dallas, and will
book venues for future shows based
on competitive pricing. The AMI’s
next International Meat, Poultry & Seafood
Industry Convention and Exposition will
return to McCormick Place as a standalone
Spring event on April 13-16, 2011.
The final Worldwide Food Expo
concluded at McCormick Place on
October 31. More than 21,000 attendees
and 700 exhibitors were on-hand and the
exhibit floor topped 300,000 net square
feet (nsf). The numbers were roughly
the same as the 2007 show, but down
from approximately 400,000 nsf in 2005,
according to the IDFA.
The World Dairy Expo, which caters
more to dairy farmers, spanned 446,900
nsf in 2007 and was ranked No. 42 on
the 2008 Trade Show Executive Gold 100
rankings.
Both the AMI and IDFA said
the changes were supported by their
exhibitors and members. Pre-show
research by the IDFA indicated that its
attendees and exhibitors liked the idea of
moving to a lower-cost city and switching
to an annual format that would improve
the sense of community within the dairy
processing industry and keep up with
the current rapid pace in technology
development.
“With the new show, we will be
able to focus on the topics, issues
and products dairy professionals care
about most,” said IDFA President &
CEO Connie Tipton. “It will provide
the learning, networking and trade
Continued on page 8
6 November 2009 Trade Show Executive www.TradeShowExecutive.com

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news
Continued from page 6
show experience the dairy industry
depends on.”
The IDFA set an initial goal of selling
50,000 nsf for the Dallas show, about half
of the space dedicated to dairy booths
at Worldwide Food Expo. Early demand,
however, was high enough that the sites
were reset to 100,000 nsf. “The feedback
has been overwhelmingly positive,” Tipton
said. “We have already received contracts
for 64,000 square feet of booth space for
the 2010 show in Dallas and we are sure
that momentum will continue.”
The AMI show also produced
solid numbers, with more than 20,000
registered attendees from more than 100
nations. “In one of the more difficult
economic times, increasing the number
of packer processor buyers attending the
show is a very positive development,”
said AMI President J. Patrick Boyle.
Reach Connie Tipton at (202) 737-4332
or ctipton@idfa.org; Anne Halal, AMI vice
president, convention & member services, at
(202) 587-4230 or ahalal@meatami.com
By Hil Anderson, senior editor
Alexandria, VA – The Convention Industry
Council (CIC) and a team of industry
associations is readying an advertising
campaign that will tout the value of
the personal relationships built through
business meetings.
The campaign, to be launched this Fall,
goes beyond the message of meetings as
a revenue and jobs producer for the cities
that host them. The thrust will be the
payoff that companies receive from their
investment in sending employees to a trade
show or other face-to-face event.
“This will compliment the U.S. Travel
Association’s (USTA) message, which was
the economic impact of meetings,” said
Karen Kotowski, chief operating officer
of the CIC. “Our campaign will talk about
the value and human connection; the things
that happen when we get together, such as
relationship building and a generation of
new ideas and business solutions.”
Penton is Latest Firm
Seeking Debt Restructuring
By Hil Anderson, senior editor
New York, NY – Penton Media is the
latest B-to-B media company to turn to
a restructuring of its debt as a means of
weathering the current economic storm.
Penton CEO Sharon Rowlands told
employees in an internal memo that the
investment bank Rothschild Inc. had been
retained to assist Penton in developing
a plan to reduce its serviceable debt and
continue to “fully implement our strategies.”
“This announcement will potentially
result in the company substantially
reducing the debt it has to service, which
will allow us to better manage today and
secure our future,” the memo said.
Rowlands told Trade Show Executive that
Penton did not expect the restructuring to
force any reductions or divestments in the
company’s portfolio of live events.
Penton’s roster of trade shows includes
Follow-up to Obama
Response
The USTA launched its
“Meetings Mean Business”
campaign in the depths of
the recession as a response to
criticism of corporate travel
that erupted after media
reports of executives from Kotowski
troubled companies jetting
off to upscale resorts for
meetings of dubious value. The flap reached
its height when President Obama publicly
said companies receiving Federal financial
assistance should forget about traveling to Las
Vegas and other destinations.
The uproar has since died down,
but trade show organizers and the entire
business travel industry continue grappling
with lower attendance. “While the negative
comments from members of Congress and
the administration have stopped as a result
of the USTA’s efforts, there is still some
the Natural Products Expos West and East,
which are produced by the New Hope
Natural Media division. The 2008 shows
placed 65th and 99th in Trade Show Executive’s
Gold 100 rankings and received the 2008
Gold Grand Award for “The Leader in
Green Initiatives” at this year’s Trade Show
Executive Gold 100 Awards & Summit.
Penton’s hiring of Rothschild came
on the heels of restructuring plans
announced in recent months by Questex
Media, Cygnus Business Media and
Advanstar Communications. Questex
sought Chapter 11 bankruptcy protection
as part of its restructuring strategy.
Penton is co-owned by MidOcean
Partners and Wasserstein & Co.
Reach Sharon Rowlands at (212) 204-4200
or sharon.rowlands@penton.com
CIC Ad Campaign Stresses Relationship Building through Meetings
hesitancy on the part of businesses
to fully embrace meetings and
events for economic and other
reasons,” said Kotowski.
The Orlando advertising and
public relations firm Y Partnership,
Inc. was selected to develop the
campaign on behalf of a CIC task
force that includes the International
Association of Exhibitions and
Events (IAEE); the Center for
Exhibition Industry Research (CEIR); the
American Society of Association Executives
(ASAE); Meeting Professionals International
(MPI); the International Special Events
Society (ISES); the Professional Convention
Management Association (PCMA);
and Destination Marketing Association
International (DMAI).
Reach Karen Kotowski at (571) 527-3116 or
kkotowski@conventionindustry.org
Continued on page 10
8 November 2009 Trade Show Executive www.TradeShowExecutive.com

News
Continued from page 8
Travel Promotion Act
Passed by House
By Hil Anderson, senior editor
Washington, DC – The Travel Promotion Act
took another step toward enactment this
month when the House of Representatives
passed the measure by a vote of 358-66.
The legislation moved back to the Senate,
which voted in favor of it earlier this year
but must vote once again before sending it to
President Obama for his
signature.
The final Senate vote
is expected to take place
sometime in the coming
weeks.
The Travel
Promotion Act is a major
priority for the trade
show industry. It is aimed
Dow
at promoting travel to the United States and,
in particular, will ease the dreaded visa process
for international trade show attendees and
exhibitors.
“The need for travel promotion has never
been greater,” said Roger Dow, president and
CEO of the U.S. Travel Association. “The
United States must invest in better explaining
its security policies and attracting foreign
travelers.”
The plan includes a $10 fee levied on
travelers from nations that are not required to
pay the $131 visa fee. In addition, the private
sector will provide matching funds up to $100
million. No taxpayer money will be used for
the program.
A new effort to promote travel to the
United States would come at a good time for
the exhibition industry. Asia is expected to
climb out of the recession ahead of North
America and Europe.
The September 30 American Express Global
Business Travel Forecast projected a 6% increase
in domestic and international business travel
in Asia next year compared to 1% growth in
the United States, despite an average expected
increase in domestic U.S. air fares of 1.2%.
Reach Roger Dow at (202) 408-8422 or
rdow@ustravel.org
Survey Says: Most Associations
are Using Social Media
By Hil Anderson, senior editor
San Francisco, CA – The vast
majority of associations have
taken the plunge into social
media as a means of promoting
their live meetings and, for now,
are keeping it simple by sticking
to the basic features of the major
networking sites.
A survey on the adoption
of social media and digital tools
by associations just released
by Champion Exposition
Services found that 83% of the
organizations that responded
were already using one or more
digital tools. In addition, 91%
planned to use them within the
next 12 months.
Facebook, Twitter and
LinkedIn are by far the most
popular means of keeping
association members connected
to their various events before,
during and after they take place.
A full 100% of the respondents
use Facebook for pre-show
attendee marketing and around
half also use Twitter and
LinkedIn.
Independent show organizers
were not included in the survey
because Champion considered
associations to already have
unique communities and events
in place, which affects the
way social media strategies are
implemented.
Key Survey Findings
• Facebook is the most popular
social media for attendee
marketing while LinkedIn is
the most popular for reaching
exhibitors. Twitter is used
by 57% of associations to
engage attendees at the event.
• About 74% of Facebook
users post information about
their events, but only 48%
use its discussion forum
feature and 33% use its video
applications.
• 82% of Twitter users tweet
to create pre-show buzz, but
far fewer use session-specific
channels to engage attendees
or facilitate questions and
answers.
• The use of social media
reduced the use of direct mail
by 33% of associations, and
18% saw cost-savings through
the reduction of other forms
of marketing.
• A dedicated social media
manager has been hired by
18% of associations to handle
the digital strategies for their
events.
Virtual Events Gaining
Acceptance
Along with social media,
associations are embracing the
idea of virtual events, primarily
in addition to their live events.
The survey reported 70% of
associations either already
produce virtual events or are
considering the idea. Of those,
74% intended to produce them
in addition to their live events,
while 57% planned to produce
them in conjunction with a live
event.
Reach Leslie Brand, vice president of
marketing, at (415) 655-2208 or
leslie.brand@championexpo.com
10 November 2009 Trade Show Executive www.TradeShowExecutive.com

Malaysia Opens New Borneo Convention
Centre to Asia Pacific Market
By Hil Anderson, senior editor
Kuching City, Malaysia – The
newest convention center in the
Asia Pacific market opened along
the banks of Malaysia’s Sarawak
River on October 18 by hosting a
site visit for VIPs from Australia
and Great Britain.
“The Borneo Convention
Centre Kuching (BCCK) is a new
landmark in town that can cater for
large scale exhibitions of up to 250
multi-tiered booths and wedding
receptions of up to 200 tables,” said the
center’s chief executive, Trevor McCartney.
The new facility offers 14 meeting
rooms and four exhibit halls that can
be combined for a total of 2,793 square
metres (30,063 square feet). It is built in
the oval shape of the local ririk leaf and
is designed to funnel rain water from the
roof into the landscaping irrigation system.
Borneo Convention Centre Kuching (BCCK)
Kuching City is located in Sarawak,
one of two states on the island of
Borneo and the largest in Malaysia. It
has been the center of Malaysia’s timber
and petroleum industries. The state
government has been seeking to develop
the services and manufacturing sectors.
Reach Trevor McCartney at +60 8239 2888
or trevor.mccartney@bcck.com.my
Canon’s New Orthopaedic Show
Outgrows Exhibit Hall Before Launch
By Hil Anderson, senior editor
Los Angeles, CA – Canon Communications LLC said it would redraw the exhibit floor
of next year’s inaugural OrthoTec Exposition & Conference and possibly expand into a
temporary hall in order to accommodate the higher-than-expected demand for space
at the small, specialized show.
The new event for the orthopaedic device industry will launch May 12-13, 2010 at
the Orthopaedic Capital Center at Grace College. That’s in the small town of Winona
Lake, IN, adjacent to the orthopaedic manufacturing hub of Warsaw, IN.
Canon banked on the thriving U.S. orthopaedic industry centered in the Midwest
to draw exhibitors and attendees to greater Warsaw and the 15,000 gross square-foot
exhibit hall at Grace College. That strategy appears to have paid off in spades. The
event sold out in 12 weeks and there is currently a waiting list for additional exhibitors.
Canon estimated the exhibit area currently encompassed around 8,000 net square
feet (nsf) and could be expanded to 12,000 nsf if show management decides to add a
temporary structure.
“The temporary structure being considered will only be able to accommodate another
50 to 60 companies, which will not satisfy demand, but will allow more key orthopaedic
suppliers to join the event,” said Joshua Dome, director of sales for Canon.
Reach Joshua Dome at (310) 996-9427 or joshua.dome@cancom.com
flashes from
the field
…Blogger Nolan Bushnell sang the
praises of trade shows in an October 9
posting on his blog, A Serial Entrepreneur’s
Perspective, on Inc.com. Bushnell said
exhibitions were a great place for a business
person to learn about industries other than
their own. He said he enjoyed “ducking in
and out” of multiple shows when he is in
Las Vegas. Reach Nolan Bushnell at (818)
909-4970 or nbushnell@tapcode.com…
…Virginia Tech University
released a survey indicating that while
hotels are solidly behind the green
movement, their guests are not quite
up to speed. The survey found that a
significant number of respondents were
less likely to conserve electricity and
water or recycle paper at a hotel than
they were at home. Of the 881 students
who participated in the survey, 35% said
they would prefer to stay in a green hotel
as opposed to a non-green hotel. Reach
Pamela Weaver, business professor, at
(540) 231-3263 or weaver@vt.edu…
…The Cincinnati Convention &
Visitors Bureau came out in favor of
a ballot proposal that would allow new
casinos in Cincinnati and three other
Ohio cities. The plan calls for the casino
developer to run shuttle service between
the Cincinnati establishment and Duke
Energy Convention Center for three years.
The bureau said the casino would create
jobs and generate revenue for the city. Reach
Julie Calvert, vice president of marketing &
strategic development, at (513) 910-6186 or
jcalvert@cincyusa.com…
…The Franklin County Convention
Facilities Authority selected Hilton
Worldwide as the operator of the new
convention headquarters hotel in Columbus,
OH. The 500-room hotel will open in late
2012 next door to the Greater Columbus
Convention Center and Nationwide Arena.
Plans for the $140 million project include
30,650 square feet of meeting and banquet
space. Reach Senior Director of Sales
Sherry Chambers at (800) 626-0241 or
schambers@columbusconventions.com…
www.TradeShowExecutive.com Trade Show Executive November 2009 11

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Darlene Gudea,
president
Trade Show Executive’s
Trending & Spending Forecast
Fig. I: TSE Forecast of
Net Square Feet of Exhibit Space
(14.0)% January
(14.5)%
1st Quarter
Fig. II: TSE Forecast of Number
of Exhibiting Organizations
Fig. IlI: TSE Forecast of
Professional Attendance
(12.2)%
2010
(13.6)% January
(13.0)%
1st Quarter
(12.8)%
2010
(15.6)% January
(15.5)%
1st Quarter
(16.2)%
2010
Fig. lV: TSE Annual Forecast
of Revenue
(20.0)%
Frank Chow,
chief economist
Year Ending December 2010
How Trade Show Executive magazine’s
Trending & Spending was compiled
Trade Show Executive Magazine’s Trending & Spending Forecast
aggregates information from numerous sources: government and
business reports; interviews with industry experts and economists;
and the TSE monthly poll of its 20-member Economic
Forecasting Board. Unbiased, reliable data—whether positive or
negative—is the foundation of solid business planning.
The Recession is Over –
Now What?
By Darlene Gudea, president
Oceanside, CA – This Thanksgiving,
Americans can be grateful that the worst
recession since the Great Depression
has ended – at least for now. Most
economists believe GDP grew 2.9% to
3.5% for the Third Quarter of this year
and the Fourth Quarter will rise about
2.5%, ending the string of three negative
quarters, said Frank Chow, Trade Show
Executive’s chief economist.
One benefit of the recession has
been falling consumer prices. With
consumers motivated by the deep
discounts, retail sales for the Christmas
season are expected to bring slightly
more holiday cheer than last year. “I say
‘slightly’ because as we stick a collective
fork into the turkey the unemployment
rate will be heading towards 10%,
causing many people to give pause
about the over 15.1 million Americans
who are without a job,” Chow said.
Most economists now agree the
recovery has started. Results from the
October forecast survey of the National
Association for Business Economists
(NABE) show that more than 80% of its
economists believe the recession is over,
but they generally agree the recovery
will be slower than usual. NABE’s Q3
forecast for GDP growth is 2.9% while
economists surveyed by Bloomberg News
estimate a 3.2% rise.
How the Economy Picked Up Steam
Chow said the recovery was driven
by these six trends, and continuation of
these trends will be necessary for this
recovery to extend past the First Quarter
of 2010:
• Stable and declining inflation: The
Consumer Price Index has fallen
(1.5)% over the last 12 months. In
September, consumer prices edged
up a modest 0.2%. Meanwhile,
September wholesale prices fell
(0.6)% on a drop in energy costs.
Outside food and energy, core
inflation fell (0.1)%. For the past 12
months, core wholesale prices rose a
modest 1.8%.
• Record low interest rates: The Federal
Reserve has kept its discount and
Fed Funds rates at near 0% in an
attempt to encourage lending and
maintain liquidity in the financial
sector. In addition, the U.S. Treasury
is purchasing mortgage and other
asset-backed securities and taken
over Fannie Mae and Freddie Mac to
maintain low mortgage rates.
• Huge government stimulus programs:
TARP, TALF, the ARRA economic
stimulus and various bailouts have
already been well documented
earlier this year, but the Obama
Administration and Congress
are continuing to propose more
programs:
• Extend the $8,000 tax credit
for first-time home buyers. The
tax credit may get expanded to
include more buyers.
• Extend unemployment benefits.
• Expand the Home Affordable
Modification Program (HAMP),
designed to lower monthly
mortgage payments for those
who can’t afford them.
• Expand the Home Affordable
Refinance Program (HARP) for
homeowners current on their
payments but whose mortgages
are underwater and can’t
refinance.
• Boost the maximum size of
three types of Small Business
Administration (SBA) loans to
help struggling companies get
more credit.
12 November 2009 Trade Show Executive www.TradeShowExecutive.com

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Trade Show Executive’s
Trending & Spending Forecast
Fig. V: Sector Performance
Best Performing sectors
• Hospitality
• Transportation
• Medical
mixed Performance
• Business Services
• Communications
• Entertainment
sectors under Pressure
• Apparel
• Automotive
• Construction
• Government
• Sporting Goods
• Technology
• Food
• Manufacturing
• Retail
Fig. VI: Economic Indicators
Consumer Confidence fell in October, dropping to
(47.7) from a revised September figure of 53.1.
However, confidence was up considerably over
last year’s figure of 38.8.
Gross Domestic Product advance estimates from
the Bureau of Economic Analysis showed an
increase of 3.5% for the Third Quarter of 2009,
reflecting positive contributions from exports,
Federal government spending and personal
consumption expenditures, among others.
Housing Starts for privately-owned homes rose
0.5% in September from August, marking a
seasonally-adjusted gain of 590,000. Single
family construction rose 3.9%.
Industrial Production rose in September by 0.7%,
after a revised gain of 1.2% in August.
Core Inflation, excluding food and energy costs,
fell in September by (0.1)%, reversing an
increase in August.
Interest Rates (short term) remained near 0% in
October. The Federal Funds rate was sustained at
a range between 0% and 0.25%.
Job Losses continued in September, with a total loss
of (263,000).
The Index of Leading Economic Indicators
increased 1.0% in September, following an
adjusted 0.4% gain in August. It was the sixth
consecutive month for growth.
Manufacturing expanded for the third consecutive
month in October, with the PMI reaching 55.7%.
The rate of growth is the highest since April
2006, when the PMI stood at 56%.
Retail Sales fell by (1.5)% in September from
the previous month after increasing by 2.2% in
August.
Unemployment continued to increase again in
September, reaching 9.8%, a 28-year high.
Sources: U.S. Department of Labor, Bureau of Labor Statistics; The
Conference Board; The Institute for Supply Management (ISM);
U.S. Commerce Department
• Develop plans to reduce costs
for community banks to lend to
small businesses. The initiative
comes as experts now predict
that as many as 1,000 small
banks may fail before the
economy fully recovers.
• Purchase securities from
Fannie Mae and Freddie Mac
to support new mortgage
lending by Housing Finance
Agencies, which are state and
local agencies assisting low
and middle income families
to purchase low interest loans
or attain affordable rental
housing.
• Single family housing is stabilizing:
Housing starts have been flat for
four straight months after a big
rebound earlier in the year from
historic lows. Since the bottom in
January, housing starts have risen
21%, chiefly due to construction of
single family homes. Although
multi-family units slumped (15)%,
single family construction rose 3.9%
in September and it accounts for
85% of the housing industry. After
14 straight quarters of declines,
many economists expect that
residential investment will finally
add to GDP growth in the Third
and Fourth Quarters of this year.
• Strong corporate profits: Corporate
profits reported for the Second and
Third quarters have been stronger
than expected. Though profits have
been mainly due to steep costcutting,
the Third Quarter has seen
revenue growth in many companies,
Chow pointed out. This has led to
a big rebound in the stock market,
regaining some of the consumer
wealth lost in the recession.
• Higher exports: The falling dollar
has made U.S. goods and services
cheaper, leading to a net increase
in exports which helps U.S. GDP
growth, said Chow.
Happy Holidays?
Given these trends, many different
surveys and forecasts have pointed to
an improved holiday season, but how
the cautious shopper will act remains an
open question, said Chow. ShopperTrak,
a retail research firm that tracks customer
traffic at more than 45,000 stores,
estimates that total holiday sales will
rise 1.6% from a year ago. The 2008
holiday season saw the biggest sales
decline in several decades. Bill Martin,
co-founder of ShopperTrak, believes
the expected increase in sales will reflect
pent-up consumer demand. However,
the research firm also expects a (4.2)%
decline in foot traffic on top of last year’s
whopping (15)% drop, Chow noted.
With the nation’s unemployment rate
nearing 10%, the economy remains the
biggest concern for most consumers.
The National Retail Federation (NRF),
usually bullish about holiday sales, predicts
a (1)% decline in total sales to $437.6
billion for November and December
combined. According to a NRF survey,
consumers’ holiday budget is expected to
decline (3.2)% to $682.74. Nearly 70% of
shoppers plan to buy at discount stores,
and big discounters such as Wal-Mart and
Target will benefit. The percentage of
shoppers planning to buy at department
stores, clothing shops, electronic chains
and even online all are on the decline.
“While the economic climate has shown
some improvement from last holiday
season, retailers are not out of the
woods yet,” said Phil Rist, executive
vice president of strategic initiatives at
BIGresearch, which helped conduct the
survey. “With a variety of factors still
up in the air, including uncertainty over
job security, many Americans just aren’t
buying into the talk of recovery.”
How Bad is the Job Market?
The U.S. unemployment rate hit a
28-year high of 9.8% in September,
according to the Labor Department.
But that number expands to 16.8%
when you add those who have stopped
looking for a job and those who are
underemployed, said Chow. “When
Continued on page 14
www.TradeShowExecutive.com Trade Show Executive November 2009 13

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Continued from page 13
16.8% of the workforce is unemployed
or underemployed, any gain in GDP is
likely to be severely constrained and put a
damper on wages and consumption,” he
pointed out.
The total number of jobs lost
since the recession (which officially
began in December 2007) now stands
at more than 7.6 million, said Chow.
The total number of unemployed
workers exceeds 15.1 million. NABE
economists expect that number to climb
substantially throughout the remainder
of the year and well into 2010. Using
Labor Department data, the New York
Times found that the ratio of job seekers
outnumber job openings by six to
one. “This is the worst ratio since the
government began tracking job openings
in 2000,” said Chow. “Traditionally, this
ratio is two to one.”
Already, evidence is mounting that
U.S. consumers – the lifeblood of any
recovery – are reacting to the surge
in unemployment by pulling back on
spending. Household purchases will
increase at a 1% annual rate for the
Fourth Quarter after rising 2.4% in
the previous quarter, according to the
median forecast of 57 economists
surveyed by Bloomberg News.
Looking ahead
Brian Bethune, the chief U.S.
financial economist for IHS Global
Insight Inc., says businesses are
extremely cautious about managing the
bottom line and do not have enough
confidence to even think about raising
employment levels. Meanwhile, worker
productivity has continued to rise.
“That means companies won’t feel
compelled to hire new workers any time
soon, despite the improved economic
conditions,” said Chow. Still, there is
much to be thankful for: the financial
bleeding has almost stopped, a recovery
is underway, lessons are being learned
to prevent a reoccurrence of the global
meltdown, and most of us can celebrate
in peace. TSE
An Insider’s Perspective
How is the economy impacting the exposition industry? This month, four industry
experts give you projections and early warning signs based on registration patterns,
exhibit space commitments, long and short-term bookings, and discussions with peers
and customers. Together with the rest of Trade Show Executive’s Exposition Forecasting
Board, they have insider knowledge about the true performance of the majority of
U.S. trade shows.
Darlene Gudea,
President,
Trade Show Executive
Colette O’Donnell,
Group Controller,
Advanstar Communications, Inc.
Doug Ducate,
President & CEO,
Center for Exhibition
Industry Research (CEIR)
Frank Chow,
Chief Economist,
Trade Show Executive
Margaret
Pederson,
President, Amirexx
& 2009 IAEE Chair
Nancy Walsh,
Executive Vice President,
Reed Exhibitions
Skip Cox,
President & CEO,
Exhibit Surveys
Tom Caridi,
CFO,
Questex Media Group
Aaron Bludworth,
Chief Operating Officer,
George Fern Company
Will Perception Become Reality?
“Exhibitions mirror the industries they serve…always have and always will.
Until industries begin to recover, the events that serve them cannot.
“As for keys to watch for the exhibition business, look for the
return of real company earnings, not just ‘smaller losses’ due mostly
to cost reductions. As for industries to watch, monitor the building and
construction shows. Most are held in the First Quarter. They are predictive
because they are the beginning of a food chain that leads to selling
floor coverings, bathroom and kitchen fixtures, appliances, furniture and
accessories and even landscaping. As far as 2010 is concerned, these
shows are basically sold and the early reports are not encouraging. There
could be some improvement in 2011, but probably not much. I just hope
that nothing comes along to disturb a recovery in 2012.
“In 1936, renowned British economist John Maynard Keynes said, ‘We devote our intelligences
to anticipating what the average opinion expects the average opinion to be.’ In the absence of
reliable models and indicators, we turn to opinion and guesswork and we tend to believe the crowd.
The crowd thinks the recovery is real. Let’s hope this time the crowd is right.”
14 November 2009 Trade Show Executive www.TradeShowExecutive.com

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Tim McGill,
CEO,
Hargrove Inc.
Old Methodology No Longer Applies
“Exhibitors and show managers report that while
attendance is obviously down, the quality of the
attendee is good, as the serious buyers are still
engaged. The 2008 and 2009 economic crisis has
resulted in constricted 2010 marketing spend as
companies go on the offensive to stabilize. Forecasts
were a predictable process in the past as we anticipated
year-over-year growth of current business in addition to
new clients. We can now only predict new business with
any sense of accuracy.
“It is our belief that the declines will be less in 2010
along with some signs of stability as the year progresses.
The real lack of clarity is how this recession has affected
and defined the ‘new normal.’ In the year ahead, we will
witness not only continued economic challenges, but the
challenges of a changing trade show industry. The key will
be how to capitalize on these changes.”
Steven Hacker,
President & CEO,
International Association
of Exhibitions & Events (IAEE)
Chris Meyer,
VP, Convention Sales,
Las Vegas Convention
and Visitors Authority
James Rooney,
Executive Director,
Massachusetts Convention
Center Authority
Gregg Caren,
Senior Vice President
of Strategic Business
Development, SMG
Steve Moore,
President & CEO,
Greater Phoenix Convention
& Visitors Bureau
Gary sain,
President & CEO, Orlando/
Orange County Convention
& Visitors Bureau, Inc.
Signs of a Slight Upturn
“I think there are some signs that 2010 may
be looking up just a little compared to 2009.
Here in Orlando, we have a stronger event
calendar than we did for 2009. Nationally,
Maritz Travel CEO Christine Duffy had
some fairly upbeat comments at last week’s
Marketing Outlook Forum. There isn’t
much left to cut from travel budgets, and
businesses seem to understand the value
of travel both to their business as well as
to their staff morale and retention. This
article echoes many of the themes Christine put forth: http://
meetingsreview.com/news/view/28096
“According to a recent NBTA survey, 69% of travel managers
surveyed expect business travel volume to grow in 2010, and 56%
project their total travel spend to increase in 2010. Furthermore,
a study by Harvard Business Review Analytic Services found that
of over 2,300 readers polled, 95% said they believe that faceto-face
meetings are the key to success in building long-term
relationships, and 89% agreed face-to-face meetings are essential
for sealing the deal.
“Certainly no one expects robust growth in 2010, but
hopefully the worst is behind us and 2010 will be the start of what
is likely to be a slow recovery.”
Turnaround is at Least
Two Quarters Away
“By reviewing the lists of exhibiting
companies months prior to an event, we can
easily compare projections to last year’s actuals.
For 2010, we do not expect a true turnaround
until the end of Q2 and beginning of Q3.
Doug levinson, Medical shows continue to be the strongest
President & CEO, sector.
Convention Data Services (CDS) “Attendance trends are difficult to pin
down since we can only deal with pre-reg
numbers at this point. However, in speaking with all of our major clients,
they are budgeting flat in this category regardless of whether they are
associations or for-profits.”
Jack Chalden,
Associate, The Augusta Group & VP, Business
Development, BDMetrics, Inc.
Terence Donnelly,
VP, Trade Show Markets,
Experient
www.TradeShowExecutive.com Trade Show Executive November 2009 15

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feature
Bankruptcy,
Restructurings, Downsizing
How Show Managements are Reshuffling the Decks
By Hil Anderson, senior editor
When Questex Media Group promised to continue
“business as usual” after filing for Chapter 11 bankruptcy
protection, it reflected a path toward restructuring
without an interruption of business. This is a move that some
other media companies have followed since the recession began.
Continued on page 18
www.TradeShowExecutive.com Trade Show Executive November 2009 17

feature
Continued from page 17
The downturn hit print and online
advertising revenues as well as trade show
participation, forcing several integrated
media companies into a fast rewrite of
their financial obligations. It is estimated
that eight major show organizations
(excluding Reed Exhibitions) are facing
major funding challenges. The strategy
for Questex and other firms caught
in the revenue squeeze has been to
approach their lenders and business
partners to make deals that keep
operations running normally and avoid
collapsing their show portfolios.
“Questex’s top priority is serving our
valued customers,” CEO Kerry Gumas
said in announcing the bankruptcy filing
October 5. “This restructuring will
enable our team members to remain
focused on creating and delivering
superior products and services.”
Questex has declined to discuss life
under bankruptcy in detail, but predicted
solid performances from upcoming shows
such as Luxury Travel Expo in December
and the Nightclub & Bar Convention and
Trade Show next Spring. “All of our events
will continue as planned,” Executive Vice
President Jon Leibowitz told Trade Show
Executive. “Questex and its event staff are
100% focused on delivering for many years
to come the quality trade show experience
our attendees and exhibitors have come to
expect.”
Questex’s Chapter 11 petition was
one of the higher-profile restructurings
in the exhibition industry, but by no
means the only one. Penton Media
this Fall retained the investment firm
Rothschild, Inc. to go over their capital
structure. In a memo sent out to
employees, CEO Sharon Rowlands said,
“This announcement will potentially
result in the company substantially
reducing the debt it has to service.”
Cygnus Business Media spent less than
three months in Chapter 11 this year and
emerged September 21 with a pre-packaged
reorganization plan in place. The plan
included provisions for an exchange of debt
for equity and ensured that non-secured
creditors – such as Cygnus’ vendors –
would be paid in-full.
The cards did not fall as well for
Ascend Media, which filed for Chapter
7 liquidation on November 3. Prior,
the company sold off nearly all of its
operating units, including its Event and
Custom Media Division to an equity
“
The extent to which the decks are ‘cleared’
will differ from company to company and
depend on the circumstances each firm is
contending with. But these moves will have a ripple
effect on the suppliers, venues and exhibitors in
the exhibition industry.
”
group that included Cam Bishop, the
company’s founder and former CEO.
Bishop’s new enterprise, Ascend Event
Media, remains in the same Overland
Park office space it occupied since 2002.
It is no longer part of the Ascend Media
that filed for Chapter 7.
Advanstar Communications, Inc.
struck a deal with its lenders in September
that erased about $385 million in
mezzanine and second-lien debt. It also
lined up a $25 million capital infusion.
Advanstar CEO Joe Loggia told TSE at
the time that the deal cleared the decks
for “a strategy to reinvent our magazine
business.” (See TSE, October 2009).
The extent to which the decks are
“cleared” will differ from company to
company and depend on the circumstances
each firm is contending with. But these
moves will have a ripple effect on the
suppliers, venues and exhibitors in the
exhibition industry. The impact is just
around the corner and may be widespread.
As one industry source put it, “If there is
misery, it will be equitable.”
Triple Whammy
Executives and analysts in the trade
show industry chalked up the recent
restructurings to the combined effects of
reduced earnings in print, online and live
events. Most asked that their names not
be revealed and limited their observations
to general business conditions rather than
discussing specific companies.
There was agreement that the overall
economic downturn that began last Fall
negatively affected strategies to grow
revenues from exhibitions to compensate
for the long-running decline in print
advertising. Online ad revenues were
expected to provide a boost as well.
“Magazines fell off a cliff in 2009 and
online growth has been disappointing,” said
one source. “Exhibitions are the third leg of
the stool, and if they break, organizers will
be in dire straits,” he cautioned.
“There are those companies that have
good business, but currently business is
soft,” the source said. “It is the balance
sheet that is awry. Cash flow is not
sufficient.”
A tighter cash flow is never good
news in any industry because of the
monthly obligations that include payroll
and operational overhead. Many media
companies also have to service a debt load
that could have been incurred in order to
launch their integrated-media strategies.
Staying in the Game
Working out a new plan can trim an
organization’s sails and get it through the
recessionary storm relatively unscathed.
But that may not be in the cards for
every company. That means the next
step could lead to bankruptcy court and
a Chapter 11 petition that might buy
additional time to avoid liquidation.
18 November 2009 Trade Show Executive www.TradeShowExecutive.com

“The way bankruptcies go these days,
there is usually a pre-conceived plan drawn
up before the filing,” said another source.
“In the old days, companies would often go
from Chapter 11 to Chapter 7 liquidation.
Now they go into Chapter 11 almost as a
planned way to pull the rug out from under
their obligations and not skip a beat on the
operations side.”
Jonathan Howe, the president/
founding partner with the Chicago law
firm Howe & Hutton, Ltd., agreed that
bankruptcy doesn’t have the stigma it
used to have. “It allows you to shed
some of your more onerous obligations,”
Howe said. “It helps clear the slate.”
On the other hand, bankruptcy
proceedings are not to be confused
with a gentlemanly Mulligan on the
golf course. Management must deal
with its situation, Howe said, and make
some amends to the company’s backers.
“Reorganization is for the benefit of the
creditors,” said Howe. “They will have
to come up with a reorganization plan
that allows the business to continue.
But that also raises the question of
who is running the company: current
management or their lenders?”
Bending, but Not Breaking
Since a change in the company’s
immediate environment is what caused
the trouble, it is unlikely that business
will continue exactly as it had. Analysts
agreed the best outcome to any
restructuring is one in which business
relationships among the company, its
suppliers and customers bend slightly,
but never break. “The only option they
have is to restructure or go into Chapter
11, and that’s where heads get banged
together,” one source said.
Trade show organizers differ from
most companies. Their events occur during
specific dates and are scheduled far in
advance, when the economy should be well
into recovery. “However, courts generally
deal with the here and now,” said Howe.
How will bankruptcy impact the
relationships between restructuring
companies, their vendors and their
exhibitors? Here is a look at some
possible outcomes:
• Relationships with vendors.
Contractors will likely bear the brunt
of a bankruptcy. Sources said it was
unlikely any unpaid balances would
be enough to drag under any but the
smallest contractors. Given the limited
scope of the exhibition industry, it
is unlikely that the two parties would
“
Analysts agreed the best outcome to any
restructuring is one in which business
relationships among the company, its suppliers
and customers bend slightly, but never break.
”
be able to part ways permanently.
Organizers need the contractors to
bring the show to life, but contractors
also need the organizers. Sources expect
some restructurings and bankruptcies
to result in some contractors forgoing
short-term revenues in exchange for
longer-term contracts. “None of the
suppliers will be required to continue
doing business with a show organizer.
However, they might consider cutting
the organizer a break this year because
they will get longer-term business,” a
source said.
• Relationships with venues.
Relocating a major show to a less
expensive city runs into the issue
of cancellation fees. It also raises
marketing questions since the venue
can play a critical role in whether or
not an attendee or exhibitor takes part.
“If I planned to exhibit in City A, but
now the show will be in City B, I won’t
do as well in the city that has less
appeal to attendees,” Howe said.
• Relationships with exhibitors.
Deposits paid by exhibitors are a
potential problem for organizers in
bankruptcy. The money received
prior to the bankruptcy petition could
become part of the company assets.
“Exhibitor contracts are an asset,” said
Howe. “But exhibitor contracts are also
contracts to be performed.” Another
source said that status could mean
the deposits are used to pay creditors
immediately rather than to bankroll
the show. “They will probably work to
defend those funds in court, but the
court could tell them to take a hike. The
exhibitors paid in and are in the same
boat as everyone else,” the source said.
The reorganization of some of the
trade show industry’s most respected
names is also being played out against
a backdrop of uncertainty about the
future. The integrated media approach
appears to be a logical strategy that
goes beyond merely selling floor space
and sponsorships. However, the sag
in the economy hit companies in their
attendance and advertising streams just
when they were getting off the ground.
Faith in the future of the business
will likely be an important area of
emphasis – particularly when organizers
present new strategies to their creditors
and, if necessary, a bankruptcy judge.
Sources told TSE that the key will be
for organizers and suppliers to remain
focused on the big picture. “These
companies rely on one another for their
business,” said one source. “We’re all in
this together.”
Reach Jonathan Howe at (312) 263-3001
or jth@howehutton.com; Jon Leibowitz at
(617) 219-8300 or jleibowitz@questex.com;
Joe Loggia at (818) 593-5000 or jloggia@
advanstar.com; other sources who requested
anonymity
www.TradeShowExecutive.com Trade Show Executive November 2009 19

incubator
Digital Experience Options are Rapidly
Evolving in the Trade Show Space
By Hil Anderson, senior editor
Trade show organizers who see
the field of digital experience
technologies as a head-spinning
whirl can rest assured that it is indeed a
head-spinning whirl, but one that is also
becoming a more organized and userfriendly
whirl.
The conventional wisdom in the
exhibition industry is that social media
and other digital experience technologies
are a great fit with trade shows, and that
the time is now to add such community
building to one’s brands. The only
problem – and it’s no small problem – is
that the digital experience market relating
to live events is in a nearly frantic stage
of development, and it is a challenge to
keep up with the options. John Barber,
vice president of digital experience at
Immersa Marketing, said there is “an
explosion of emerging technologies”
underway. The “explosion” pertains
to the virtual event, online video, viral
invitation, mobile application and other
spaces powered by scores of startups,
all seeking their niches in the evolving
sector. “It is startling how many entrants
there are in this space,” Barber said.
Off-the-Shelf Solutions Are Affordable
and Quickly Deployable
It is no small wonder that Barber’s
presentation at the Trade Show Executive
2nd Annual Gold 100 Summit was wellreceived.
His rundown of which
companies are developing which
technologies provided the audience of
CEOs and show organizers a welcome
overview of what was available in the
market and what it could do for their
social networking operation. Barber said
advances have made these off-the-shelf
technologies affordable, easy to use and
rapidly deployable.
And if the Gold 100 Summit attendees
had to take notes fast, that was because
the field is crowded with start-ups
jockeying for position like thoroughbreds
in the backstretch.
“There is a lot of incubation going
on where companies are flying under
the radar,” Barber said. “They burst on
the scene and can change the landscape.
We have rewritten our own view of the
landscape six times in three months.” He
noted that the digital experience map is
taking shape in ways that accommodate
the goal of making trade shows and their
brands a year-round community for the
like-minded people who will attend the
event and patronize the exhibitors.
Promising Strategies
A promising strategy is the
unification of persisting online social
communities and live event communities.
The enabling technology platforms
for this, known in tech circles as
“social enterprise software,” allow the
creation of special-interest, white-label
social communities around a show’s
brand outside the sprawling worlds of
Facebook, Twitter and LinkedIn.
The hottest products in this realm,
according to Barber, are fully-featured
white-label social networks like Jive
Software and social aggregation tools
like EventVue. Products like Jive and
its competitors Telligent, Mzinga, and
Ning, allow an organizer to create a
Studio Audience. John Barber of Immersa Marketing briefs attendees at the TSE Gold 100 Summit on the wide array of digital tools and solutions available
for building social media marketing strategies for trade shows.
Continued on page 22
20 November 2009 Trade Show Executive www.TradeShowExecutive.com

Irving, Texas
Irving Convention Center at Las Colinas
500 W. Las Colinas Blvd., Irving, Texas 75039 www.irvingtexas.com
Facility Spotlight
Greenville, South Carolina
Carolina First Center
One Exposition Drive., Greenville, SC 29607
Advertisement
www.carolinafirstcenter.com
Prime Exhibit Space:
No. of Halls/Floors:
No. of Breakout Rooms/Total Sq. Ft.:
Contact: Cyndi Golden, Assistant Executive Director/Sales
Phone: (800) 247-8464 or (972) 252-7476 Fax: (972) 257-3153
Savannah, Georgia
50,000 sf
2 halls/3 floors
20/20,000 sf
Email: cgolden@irvingtexas.com
Savannah International Trade & Convention Center
One International Dr., P.O. Box 248, Savannah, GA 31402
www.savtcc.com
Prime Exhibit Space:
No. of Halls/Floors:
No. of Breakout Rooms/Total Sq. Ft.:
Contact: Elizabeth Lyons, Director of Sales
Phone: (864) 233-2562 Fax: (864) 255-8600
280,000 sf
3 halls/2 floors
16/60,000 sf
Email: elyons@carolinefirstcenter.com
Pittsburgh, Pennsylvania
David L. Lawrence Convention Center
1000 Ft. Duquesne Blvd., Pittsburgh, PA 15222 www.pittsburghcc.com
Prime Exhibit Space:
No. of Halls/Floors:
No. of Breakout Rooms/Total Sq. Ft.:
Contact: Fredia Brady, Senior Director of Sales & Marketing
Phone: (912) 447-4000 Fax: (912) 447-4722
100,000 sf
2 halls/1 floor
21/50,000 sf
Email: fbrady@savtcc.com
Ontario, California
Ontario Convention Center
2000 East Convention Center Way, Ontario, CA 91764 www.ontariocc.com
Prime Exhibit Space:
No. of Halls/Floors:
No. of Breakout Rooms/Total Sq. Ft.:
Contact: Debbie Smucker, Director of Sales & Marketing
Phone: (412) 325-6174 Fax: (412) 325-6104
313,400 sf
5 halls/2 floors
53/109,562 sf
Email: dsmucker@pittsburghcc.com
Anchorage , Alaska
Dena’ina Civic & Convention Center
600 West 7th Ave., Anchorage, AK 99501 www.anchorageconventioncenters.com
copyright/credit Ken Graham Photography
Prime Exhibit Space: 90,000 sf
Prime Exhibit Space: 50,000 sf
No. of Halls/Floors:
3 halls/2 floors No. of Halls/Floors:
2 halls /3 floors
No. of Breakout Rooms/Total Sq. Ft.:
24/24,000 sf No. of Breakout Rooms/Total Sq. Ft.:
6/11,000 sf
Contact: Amita Patel, CHSP, Director of Sales
Email: apatel@ontariocvb.com Contact: Con Jager, Director of Sales & Marketing
Phone: (909) 937-3002 Fax: (909) 937-3080
Phone: (907) 263-2800 Fax: (907) 263-2858
Email: con@egancenter.com
One Click, One Call 1-866-BOOk-SMG (866-266-5764) • www.smgworld.com

incubator
Continued from page 20
persisting online community focused on
the content assets of their show. A Jive
network uses Web 2.0 crowd-sourcing
tools like user comments on content,
user rating and ranking of content,
and social activity streams that surface
the most viewed, highest rated or most
shared content. It allows organizers
to easily turn on social features like
discussion forums; blogs; photo,
video and document sharing; and the
ability for registrants to share content
they find on the show’s white-label
social network with their colleagues
on Twitter, Facebook, or LinkedIn.
EventVue automatically aggregates the
Twitter updates of everyone registered
for the show and intermixes them into
one activity stream around the show.
Registrants can also chatter directly
into the EventVue stream and choose
whether or not to tweet their updates
outside the event community to their
Twitter followers. The strategy with
both of these approaches is Web 2.0:
To enlist online participants as coproducers
of value. “Persisting online
communities and events are part of the
same audience experience lifecycle,”
said Barber. “It makes sense for all
constituents that they converge.”
Two other key niches noted in the
digital landscape presentation were
virtual events and digital event platforms.
Virtual events, like those provided by
vendors 6Connex, InXpo, On24 and
Unisfair, are 3-D, immersive re-creations
of the entire trade show experience
(auditoriums, keynotes, sessions,
exhibit halls and booths, networking
lounges) that can complement a live
event’s marketing strategy. Digital event
platforms like MapYourShow are online
attendee planning and exhibitor leadgeneration
tools designed strictly to
increase verified attendance and leads on
the live show floor. Both can extend the
reach and duration of a live event.
Too Many Options Can Lead
to Paralysis by Analysis
Barber recommended that show
organizers first develop a strategy of
what they want to accomplish with these
new technologies and then seek out the
vendors. A “paralysis by analysis” does
no good, but neither does grabbing hold
of a new technology simply because it
is new. If that task proves too daunting,
invest in a consulting firm that knows
the landscape regardless of how fast it
is changing.
Barber provided a list of categories
and some select companies within them
that offer the latest digital products:
• Core Digital Engagement Platforms:
This broad category includes social
enterprise software, virtual events,
and digital event platforms – the
destinations where attendees will
spend most of their time engaging
with the show brand online. Some
leading vendors: Jive Software and
Telligent; 6Connex and InXpo;
MapYourShow and a2z, Inc.
• Supplemental Engagement Tools:
Includes video management
platforms, streaming channel
vendors, mobile application
developers, and mobile applications
that enable attendees to interact
with each other and consume
show content online. Some leading
vendors: Kaltura and Brightcove;
Stream57 and LiveStream;
PointAbout; XNiP; Mingle360;
Poken; and DropCard.
• More Powerful Ways to Leverage
Twitter, Facebook and LinkedIn:
The major social networks have
released key application programming
interfaces (APIs) that let registrants
syndicate show-related content
to their entire friend networks on
Facebook and Twitter. This can
yield a 1:100 viral expansion loop
for audience acquisition. Key APIs:
Sign In with Twitter; Facebook
Connect; Facebook Connect Wizard;
and Playground. Some of the core
engagement platforms noted above
have already built these social net
APIs into their products.
• Relevance Engines: Enterprise search
appliances bring your registrants
and prospects one unified set of
relevance-ranked search results even
if you have multiple web properties
and databases supporting your show.
Recommendation engines (also
known as social discovery engines)
proactively find show content that
matches the interests of individual
registrants and brings it to them.
Both options cause more of a
show’s content to be consumed.
Some leading vendors: Autonomy;
Google Search Appliance; FAST;
Aggregate Knowledge; Loomia; and
Directed Edge.
• Emerging Audience Acquisition Tools:
A broad sector that includes widgets
and widget syndication, video e-mail,
social sharing within e-mail, viral
exhibitor invite e-mail, mobile social
networks and post-show meetups.
Some leading vendors: Gigya;
Clearsprings; GoodMail; Silverpop
Share To Social; Exhibitor Invites;
Meebo; Peekamo; and Meetup.com.
• New Web Analytics Capabilities:
Social media analytics packages
monitor semantic hot spots (what
people are talking about), sentiment
(positive, neutral, negative), peer
influence and viral sharing on
the white-label social network
around your show. Landing page
optimization analytics measure
responses to various versions of a
webpage design so organizers can
standardize on the one that is driving
the most conversions. Key vendors:
Radian6; TNS Cymfony; Crimson
Hexagon, Collective Intellect; Google
Website Optimizer; Omniture Test;
and Target.
Immersa Marketing is the strategic
marketing arm of Champion Exposition
Services and the George Fern Company.
Reach John Barber at (415) 655-2218 or
john.barber@immersamarketing.com
22 November 2009 Trade Show Executive www.TradeShowExecutive.com

Did You
Know?
• United Service Companies offer complete
recycling and features green products as part of
its cleaning services for trade shows. Call United
to Green your show.
• In addition to servicing trade shows, United
Service Companies cleans many other types of
facilities – arenas, hotels, hospitals and public
facilities – from coast to coast.
• U.S. Aviation Service, a part of the United
Service Companies, services commercial
aircraft across the country.
• United Security Service – managed by former
command members from law enforcement
agencies from both local and federal levels.
Available nationwide.
Call Richard A. Simon, President & CEO,
United Service Companies
(312) 922-8558
rsimon@unitedhq.com
Find out
what United can
do for you.
United National Maintenance, Inc.
United Maintenance Company, Inc. • United Temps
United Security Service • U.S. Aviation Service

power lunch
GUY TOZZOLI
A Powerhouse of Global Commerce
He may be retiring in two years, but Guy
Tozzoli is continuing his role as president
of the World Trade Centers Association
(WTCA) with the same verve and gusto that
are the hallmarks of his distinguished career.
Guy is a New Jersey native who has held
several high profile positions in the greater
New York area, including responsibility
for a major part of the 1964 New York
World’s Fair, as well as director of the
World Trade Department. In that capacity,
he was responsible for the planning, design,
construction, rental and operation of the
World Trade Center in New York – 15
million square feet of floor area spread over
seven buildings, including two 110-story
towers. It was once described as the largest
building project since the pyramids.
In 1970, Guy was a founder of the
WTCA and was elected its first and only
president. Since that moment, he has worked
tirelessly to build the WTCA into a major
economic force in the world. He has been
lauded for his achievements by global leaders
such as former USSR president Mikhail
Gorbachev and Capetown South African
Archbishop Desmond Tutu. It was an honor
to speak with him recently about his passion
for the WTCA, his outstanding success story
and his life.
By Bob Dallmeyer, columnist
>>Bob: How did you start your career?
Guy: My first job after college was a junior engineer in the
Port Authority of New York and New Jersey’s Engineering
Department. I supervised construction activities at New York
area airports, most notably the Newark Airport.
>>Bob: Tell me about the role of World Trade Centers as both
a business catalyst and an avenue for trade between nations.
Guy: The mission of World Trade Centers is to help all types
of international businesses become more successful by creating
a physical facility that brings together private and governmental
entities involved in trade. This creates synergies similar to a
shopping center, where the many organizations located there
can work with one another by taking an elevator rather than an
airplane ride. This concentration of world trade entities also acts
as a powerful magnet for businesses in the region and around the
world. WTCs also offer special programs, such as exhibitions,
trade missions, business communications and other services.
>>Bob: That’s an impressive mission. Does it apply to every
World Trade Center?
Guy: Yes. All World Trade Centers operate under the core
belief that international commerce is crucial for the economic
prosperity of any region; that success will always go to those
regions and businesses that have the best tools and knowledge;
and that a World Trade Center can give the business community
in any region the tools and information needed to be successful in
international commerce.
>>Bob: Tell me about your global operations and membership.
Guy: The WTCA has created a network of cooperating World
Trade Centers that spans the globe. A member of any World Trade
Center is automatically a member of all the centers. This vastly
increases the resources available to each World Trade Center and its
local members. For an individual WTCA member, it’s like having
branch offices around the world providing market studies, business
contacts, appointments and other assistance as required.
Continued on page 26
24 November 2009 Trade Show Executive www.TradeShowExecutive.com

Sponsored by:
www.TradeShowExecutive.com Trade Show Executive November 2009 25
Photo Credit: Steve Friedman

Sponsored by:
Continued from page 24
>>Bob: How do World Trade Centers
promote peace?
Guy: Our motto, “Peace and
Stability through Trade,” attests to
our belief that the best avenue to
world peace is the understanding and
trust that results from international
business relationships. Our members
are working with each other and their
clients every day in all economic and
political settings to initiate and expand
these business relationships.
>>Bob: How many countries currently
have World Trade Centers? Which
regions are still untapped?
Guy: Starting with just 15 members
in 1970, the WTCA now has 325 World
Trade Center members in 98 countries.
Our membership roster includes World
Trade Centers in every major region of
the world.
>>Bob: How many WTCs host or
organize trade fairs?
Guy: There are three categories of
World Trade Centers involved in trade
fairs: (1) World Trade Centers that both
organize and host trade fairs on their
premises. These number about 30. (2)
World Trade Centers that offer space
on their premises to outside trade fair
organizers. (3) World Trade Centers that
organize trade fairs in external facilities.
Among the largest trade fair facilities,
in terms of World Trade Center size, are
centers in Taipei, Osaka, Seoul, Istanbul,
Boston, São Paulo, Mumbai and Moscow.
In addition, we have some World Trade
Centers that have been established by
large and historic exposition centers,
including those in Belgrade, Zagreb,
Basel and Manila.
>>Bob: The WTCA has a dedicated
Trade Fair and Exhibition Committee.
What are its goals?
Guy: The committee’s mission is to
create awareness about the relevance of
World Trade Centers throughout the
trade show industry. It also supports
those World Trade Centers interested in
becoming involved with trade shows.
World View. Guy Tozzoli (L) confers with WTCA board member Piero Piccardi during a recent
meeting of the WTCA Trade Fairs & Exhibitions Committee.
>>Bob: How is the global recession
impacting World Trade Centers?
Guy: Some of our members are
feeling the pinch, reflecting the economic
downturn, but we have not noticed
any significant drop in the number of
organizations applying for membership in
the WTCA.
>>Bob: Do you feel that most
government officials understand the
key role of World Trade Centers in
facilitating commerce?
Guy: In general, there is widespread
understanding and support of the World
Trade Center concept among regional
and national government officials around
the world. This is understandable, as
most of these entities share the WTCA’s
goal of facilitating and expanding world
trade. I estimate that about half of the
WTCA’s 325 members are represented
or actively supported by a regional or
national government agency.
>>Bob: You have been nominated
for the Nobel Peace Prize more
than once. The nomination itself
is one of the highest honors one
could achieve. What were some of
your accomplishments noted in the
nomination?
Guy: These nominations are a tribute
to the World Trade Center movement
and recognition of the positive impact
that World Trade Centers have had on
the promotion of world peace. I believe
the nominators share our vision of the
relationship of world trade to world peace
– that every new international business
relationship arranged by a World Trade
Center is a step toward understanding
and peace – and away from tension and
conflict. Also, I have had a number of
opportunities, as WTCA president, to help
reduce tensions and build trust between
countries with strained relations.
>>Bob: Of all the world leaders and
business icons you have met, who left
a lasting impression and why?
Guy: I was very impressed with the
People’s Republic of China President
Jiang Zemin when I met him in Beijing.
He readily embraced the World Trade
Center concept as a vehicle to support
the economic development of his
country and expand business relations
with the rest of the world.
>>Bob: Leading the WTCA in the hours,
days, weeks and months following the
tragedy on 9/11 had to be one of the
biggest challenges of your career. How
did you deal with the loss of staff, friends
and associates, as well as their grief
and shock? How did you manage the
association? How did you restore the
confidence in the business community
and the public that WTCs are safe and
are an efficient business catalyst?
Guy: The horrific terrorist attacks
26 November 2009 Trade Show Executive www.TradeShowExecutive.com

Sponsored by:
of 9/11 that devastated the World Trade
Center in New York also destroyed the
WTCA’s headquarters offices on the 77th
floor of One World Trade Center, the first
tower to be hit. While everyone on our
staff was able to escape the tower before
it fell, several staff members were severely
injured physically and emotionally. It was
an extremely traumatic event for all of
us at headquarters and throughout the
WTCA membership.
Fortunately, we were able to
establish new offices in another
building in New York within a few
weeks. And our members responded
to the tragedy with an outpouring of
support for the WTCA’s mission. We
all felt then and still feel today that the
best reaction for us is to redouble our
efforts, through World Trade Centers, to
bring people around the world together
for constructive communications,
understanding and trade.
>>Bob: You communicate well with
people of many cultures, races and
religions. How many languages do
you speak? And what is the key
to developing such a high level of
respect and rapport?
Guy: I speak a little French. In
communicating with people of different
cultures, races and religions, I simply
try to understand and respect their
traditions, backgrounds and aspirations.
This approach has been institutionalized
within the WTCA, where every member
– large region or small, developed
or undeveloped, wealthy or povertystricken
– has an equal place at our
table. I think it has played an important
part in our success.
>>Bob: Who were your mentors?
Guy: Early in my career, I benefited
greatly from having several great
mentors, especially Austin Tobin, the
powerful executive director of the Port
Authority of New York and New Jersey.
And during that same period, I worked
closely with the legendary Robert Moses
in his capacity as chairman of the 1964-
65 New York World’s Fair.
Trade and World Peace. Tozzoli greets Adrian Severin discuss the 1st South Eastern European
(SEE) Trade Exhibition & Conference. Severin is president of the Parliamentary Assembly of the
Organization of Security and Cooperation in Europe.
>>Bob: What advice would you give
a middle manager in the exposition
industry who wants to rise to the top?
Guy: As with any other profession,
he or she should strive to understand and
experience every aspect of the exposition
industry, be alert to opportunities to
make improvements in the field and
strive to build a track record of success
with each assignment he or she is given.
>>Bob: Do you have any funny or
amusing experiences to relate?
Guy: Once in the early days
of my work with the WTCA, I
was welcoming a French-speaking
audience, and out of respect for
their culture, I decided to speak in
French. At one point in my speech,
the audience erupted in laughter,
much to my surprise. I found out later
Columnist Bob Dallmeyer, CEM, has been chairman of both the
International Association of Exhibitions and Events (IAEE) and the
Trade Show Exhibitors Association (TSEA), as well as a former
director of the Center for Exhibition Industry Research (CEIR). In
2006, he was inducted into the Convention Industry Council’s “Hall
of Leaders” and received IAEE’s Pinnacle Award in 2008. Contact
Bob at (323) 934-8300 or bdallmeyer@tradeshowexecutive.com
that in attempting to address them as
“citoyens” (citizens), I accidentally
called them “champignons”
(mushrooms)!
>>Bob: What else is on your agenda
to accomplish as you scale back your
schedule?
Guy: I would like to see the WTCA
do more to extend the World Trade
Center concept to the less-developed
areas of the world. We should increase
our efforts to focus on the special needs
of these areas and provide the unique
training and other assistance necessary
to help them build their economies and
network more effectively with other
World Trade Centers around the globe.
Contact Guy Tozzoli at (212) 432-2640 or
gtozzoli@wtca.org
Bob Dallmeyer
www.TradeShowExecutive.com Trade Show Executive November 2009 27

New Features and Familiar
Favorites Merge in Atlanta
By Hil Anderson, senior editor
More than 2,000 attendees are
expected at the International
Association of Exbibitions and
Events’ EXPO! EXPO! December 8-11
at the Georgia World Congress Center
in Atlanta. The event will focus on
networking through technology and the
conventional but still highly effective
face-to-face style.
The annual gathering of trade show
professionals closes out a remarkable year
that has seen the recession wax and wane.
At the same time, trade show organizers
have had to get serious about rolling social
networking media into their marketing
strategy. It is no surprise that social
networking will be the topic of the general
session keynote and that plenty of sessions
will be devoted to new developments seen
on the business side of the industry.
There will also be the familiar feast
of networking opportunities for show
managers, suppliers and representatives
of the leading convention destinations
worldwide. It will be a time to make
new business contacts, renew old
acquaintances and compare notes on how
everyone’s world has changed in 2009.
The 2010 IAEE board of directors
will also be installed during the event.
Additionally, IAEE’s prestigious Pinnacle
Award will be presented to Sandy Angus,
chair of Montgomery Worldwide, for his
work advancing exhibition and events
management.
State of the Art Sessions
The International Association of
Exhibitions and Events (IAEE) has put
together another timely program of
educational sessions for this year’s event.
The schedule starts Wednesday,
December 9, with the general session
keynote on “The Art of Social Media
Marketing” and continues through
Thursday. Sessions will cover other
topics pertaining to social media, such
as communications strategies, marketing
tools and the top trends in technology.
Other sessions will focus on the stillrobust
green movement, sponsorship
sales, executive management practices
and the revised PhRMA and AdvaMed
Codes for medical exhibitions.
Monday and Tuesday are dedicated
to a program of CEM (Certified in
Exhibition Management) courses
sponsored by Freeman.
IAEE has made it possible for
attendees to jump aboard the social
media bandwagon during EXPO!
EXPO!. Mobile phone applications that
are new this year will wirelessly connect
attendees and exhibitors and keep them
up-to-date with what is happening with
one another and with the show itself.
Those who stayed behind to keep the
home office fires burning will be able to
monitor the goings on in Atlanta on Twitter,
Facebook and other social media sites.
XNiP has been selected by IAEE as the
official mobile phone text marketing and
media services provider at EXPO! EXPO!
IAEE delegates using XNiP will be able
to see, send and save detailed exhibitor,
attendee and session information, keep it in
one place and never lose it again. All this is
done by using your mobile phone to enter a
short code and text message which you can
then access at anytime from anywhere at
www.xnip.com
Greatest Show on Earth
The exhibit hall is an annual must-see
for anyone involved in the trade show
industry. Trade Show Executive joins 259
other exhibitors on the sold-out floor,
which covers 38,000 net square feet.
28 November 2009 Trade Show Executive www.TradeShowExecutive.com

IAEE Expo! Expo! Preview December 8-10 Atlanta, GA
Vendors and venues will display the
latest products, services and facilities
while their high-level executives are onhand
to answer questions. Bringing in the
big guns is a good idea because IAEE
estimates that 80% of the approximately
2,000 attendees come with the authority
to make buying decisions on their
organization’s behalf.
The show floor will include seating
areas for private conversations, and the
Prize Stage will award 15 prizes worth
more than $500 each.
Southern Hospitality
Networking and socializing
opportunities abound. There are ample
breaks between sessions and attendees
are bound to bump into friends while
strolling around the exhibit hall.
The traditional First Timer’s Orientation
Brunch Tuesday will be followed up
in the evening by the always-popular
Opening Reception, which will be held at the
Georgia Aquarium.
Wednesday evening will be
highlighted by a benefit concert at the
Tabernacle, a 100-year-old church that
was converted into a 2,600-seat concert
venue. GES Exposition Services is
sponsoring the event and the Austin
Convention & Visitors Bureau is
providing the band. Tickets are $75.
Proceeds go to Camp Sunshine, which
is located outside Atlanta and hosts
children stricken with cancer and their
families.
Those attendees who want to get
out and explore the neighborhoods
outside the GWCC will have the entire
downtown area at their feet.
Whatever the individual attendee’s
EXPO! EXPO! schedule is, it promises
to be full and rewarding regardless
whether it is downloaded on a handheld
wireless device or written down in the
old school manner with a pen and paper.
For questions or to register, contact Scott
Craighead, director of conventions & events,
at (972) 458-8002 or scraighead@iaee.com
Speaker Highlights
Tuesday,
December 8, 2009
Event Websites
Twitter and LinkedIn are the hot topics
in trade show marketing, but the show
website remains at the heart of any event’s
public outreach. Websites have become
a familiar and comfortable tool, but that
doesn’t mean they are an asset that can
be left on autopilot. This afternoon-long
session walks attendees though the latest
trends and capabilities adapted to show sites
with the hand-in-hand goals of increasing
traffic and show registrations. The session
is divided into two parts. The first half
is considered “entry level” and explains
some of the new
dashboards and
analytics tools
available off-theshelf.
Once familiar
with terminologies,
participants move
on to the second
half and learn
Coole
how to convert
new website visitors from tire-kickers to
registered attendees.
Presenters for the session/s are
Arran Coole, CEO & managing director,
aspEvents; John Curtis, president of
Quotient Integrated Solutions; and
Stephen Nold, president of Advon
Technologies.
Strategies for Saving and
Recovering Business
The recent downturn in trade show
attendance means it is more important
than ever for organizers to pay attention
to customers and the value they get from
an event. With ROI increasingly important
to exhibitors, there is a greater need to
analyze the value proposition that a show
offers in order to keep them coming back
year after year. This session offers ideas
on how to improve communications and
develop an effective retention strategy with
the assistance of advances in data mining,
surveys and basic personal communications
with attendees and exhibitors. “It is
important to take advantage of technology
and change your events based on the
feedback you receive from all persons
with an active interest in the event,” said
McKinnon
panelist Daniel McKinnon, executive
vice president, Messe Frankfurt USA.
Ignacio Cabrera, former vice president of
exhibition sales for the National Association
of Home Builders (NAHB), will moderate
the panel, which also includes Chuck
Schwartz, chairman of ConvExx.
Wednesday,
December 9, 2009
General Session Keynote: The
Art of Social Media Marketing
Social media is fast, free and increasingly
ubiquitous in the event marketing world,
but it is also a puzzle for show organizers
looking for proven ways to leverage this
www.TradeShowExecutive.com Trade Show Executive November 2009 29
Cabrera
Continued on page 30

IAEE Expo! Expo! Preview December 8-10 Atlanta, GA
Continued from page 29
Calvert
Kawasaki
new technology.
The general session
keynote offers some
practical and tactical
ideas and examples
for the integration
of social media into
marketing strategies.
Brogan
Experts in the area
have called for a
social media world in which patience in
growing online communities is a virtue and
outright promotions are frowned upon.
All that complicates the process of getting
out a message that can be heard above the
increasing online din and produces concrete
results in the form of increased attendance
and positive publicity about the show.
The moderator for this session is
Rick Calvert, president of BlogWorld &
New Media Expo. Panelists include Guy
Kawasaki, managing director of Garage
Technology Ventures; Chris Brogan,
president New Marketing Labs, CrossTech
Media; Ann Hamilton, vice president,
resort sales & services, The Walt Disney
World Resort; and David Rich, senior
vice president, strategic marketing/
worldwide at George P. Johnson
Thursday,
December 10, 2009
Managing Contracts
in Challenging Times
The suddenness of the economic
downturn forced show managers to cut
costs immediately. In some cases, the
renegotiation of contracts and room
blocks offer a key opportunity to reduce
spending and make trade shows more
attractive to attendees who are facing
their own travel-budget squeezes.
This panel drills down into the
experiences of the past year that the
industry has had in renegotiating deals
with partners who may be facing their
own cash-flow pressures. Terence
Donnelly, vice president of corporate
& trade show markets for Experient,
Inc., told TSE, “The session will help
establish protocols and steps that can be
Donnelly
Monteferrante
taken to properly navigate renegotiation.”
Joining Donnelly will be Michelle
Monteferrante, vice president of
operations for World Market Center, and
Attorney Barbara Dunne of Howe &
Hutton, who will speak about the legal
precedents that apply to renegotiations.
The AIG Effect: How to Maximize
Your Meeting Amidst “All or
Nothing” Anti-Travel Sentiment
The flap over the so-called
extravagant junkets taken by executives
of AIG continues to haunt meeting
planners and trade show organizers
nearly a year later. The public relations
fallout not only caused corporations
to scuttle planned events, but also cut
back on trade show attendance and
sponsorships. The travel and exhibition
industry has responded to the criticism
of meetings in general. Individual show
managers, however, are left with the
tough job of convincing exhibitors
and attendees that exhibitions are a
worthwhile and necessary investment
in their business. “This has made
companies take a much harder look at
ROI, so the planner is forced to do more
work to close the sale,” said moderator
Michele Liston, director of meetings &
conventions at the National Association
for Independent Life Brokerage Agencies
(NAILBA).
This session brings together show
managers who have been adapting and
innovating to prevent the erosion of
attendance and exhibitors, and those
who work with companies forced to
cancel or are reallocate marketing funds
to other platforms.
Joining Liston are Jeremy Figoten,
vice president of meetings, Association
for Advance Life Underwriting (AALU);
Ryan Strowger, associate director
of business development, Consumer
Electronics Association (CEA); and John
Woodstock, director of association sales,
Infocomm International.
Exhibiting Internationally 101
It has become the conventional
wisdom in recent years that trade show
organizers must look overseas for growth
opportunities, and the sooner the better.
“The purpose of this ‘101’ type of
session is for those who are thinking
of going international and have a lot of
questions, or have made the decision to
go international and are still unsure about
certain things. It’s also for those who
already have some international activities
and want to expand,” said presenter
Steve Sind, president & CEO, Global
Event Strategies LLC.
With Asia expected to rally from the
recession before the U.S. and Europe,
show organizers now have an even
greater need for a firm understanding of
the bottom line of “internationalizing”
their events by either taking their brands
Sind
Selesnick
30 November 2009 Trade Show Executive www.TradeShowExecutive.com

IAEE Expo! Expo! Preview December 8-10 Atlanta, GA
to other nations or expanding their
attendee recruitment overseas.
While that’s easier said than done,
this session is a must-attend for managers
who could use a primer on cultivating
overseas attendees and exhibitors after
having been handed a mandate to do so.
“We’re there to help them gauge the
risk and potential along with business
models,” Sind said.
Joining Sind are Denyse Selesnick,
chair of International Trade Information,
Inc., and Jim Boney, CEO, Global Trade
Development, Inc.
Below
Calvert
T3: Top Tech Trends
This session is a call to action for the
exhibition industry as new technology
sweeps across the landscape. Time is
running out for show organizers to
determine how social media and other
digital innovations can help with their
event marketing and community building.
“Social media, mobile technology and
viral networking offer an immeasurable
amount of untapped opportunity for this
industry,” said presenter Zack Below,
CEO of SotaVenture. “But in order to
remain relevant, profitable and effective,
trade shows must take a serious look at
today’s offerings now so they may be
better prepared for tomorrow.” Below
said exhibitors will soon come to expect
an online community to be part of the
package offered by the show. And not
only are competitors racing to adapt these
new paradigms, but attendees are turning
to them for show information and as an
outlet for their opinions on what’s right –
and wrong – with the events.
Joining Below will be Ray Baum,
director of client relations, ListeNation
and Rick Calvert, CEO & co-founder,
BlogWorld & New Media Expo
Selling Sponsorships in the
Current Economy
Selling big-ticket sponsorships has
always been a blend of art and science.
The recent trend toward concrete ROI
and tight marketing budgets requires
even more skill and savvy on the part
of show organizers. “There is no doubt
that selling sponsorships is a lot harder
this year than last,” said Nancy Largay,
group vice president at Reed Exhibitions
and moderator of the panel. “Sponsors
Largay
San Marco
are smarter, more
sophisticated and
more demanding
than ever.”
The session
will discuss
techniques for
leveraging these
Udler
new rules of the
always-important
sponsorship game. “Our goal is to create
a real world discussion on the challenges
and opportunities in today’s economy,
and on how to make the most of
sponsorships, creativity and driving great
value for sponsors,” Largay said.
Joining Largay on the panel will be
Brad Williams, vice president of member
benefits and business development for
the National Association of Broadcasters
(NAB); Danielle San Marco, conference
sales manager for the Risk Insurance and
Management Society, Inc.; and Eric Udler,
show director for the Super Pet Expo.
Continued on page 32
Who’s
ing Who?
Make sure your show is listed in Trade Show Executive’s Zoom Calendar so that exhibitors,
attendees, potential strategic partners and others can find the data and contact info they need.
Information on your event is posted online (www.thetradeshowcalendar.com/index.
php?BNR=tse) and in print and reaches a global audience.
Send info on future dates and sites for your FREE listing to
Nicole Burnes at nburnes@tradeshowexecutive.com
www.TradeShowExecutive.com Trade Show Executive November 2009 31

Golden Opportunites Discovered Here
Print
tSE magazine
rESEarch
LiStS
OnLinE
tSE directories
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t H e golD stanD arD

IAEE Expo! Expo! Preview December 8-10 Atlanta, GA
Continued from page 32
1343 3D Media
819 4imprint
510 A.C.T. Inc/EXPOCAD
228 a2z, Inc.
1406 Accurate Event Recruiters
1146 Active Events
216 Advanced Tradeshow Tech/Momentum Event Network
231 Aesop - Automated Event Staff Scheduling
336 AEX Convention Services
1210 AGS Expo Services
1211 Airways Freight Corporation
1035 Alamo Security Services
933 Albuquerque Convention Center/SMG
1213 Ambassadors & Travel Technology Group
1135 American Exhibition Services
513 American Sightseeing / Grayline
1310 American Tradeshow Services
505 AmericasMart Atlanta
646 Anaheim Orange County Visitor & Convention Bureau
1229 ARI
829 Arlington Convention & Visitors Bureau
1439 ASAE - The Center for Association Leadership
1245 ASP Inc.
240 Athletes For Life Foundation
505 Atlanta Convention & Visitors Bureau
505 Atlanta Marriott Marquis
929 Atlantic City Convention & Visitors Authority
1311 Atlantic Rentals and Sales, Corp.
1422 Attendee Interactive, LLC
437 Austin Convention & Visitors Bureau
1341 B.I.G. Badge USA
421 Bagmasters Factory Direct
237 Bangalore International Exhibition Centre
1130 Bartizan Connects
1430 BearCom
1405 Blaine Convention Services
1041 BodyWorks Massage Therapy Centers Inc.
1334 BoothBoss
411 Boston Convention Marketing Center
1329 BPA Worldwide
1010 Brede Exposition Services
1342 Broadlook Technologies
819 Buttine Exhibition & Event Insurance
1409 C.W. Allen Group
837 Canadian Tourism Commission
933 Carolina First Center/SMG
819 Center for Exhibition Industry Research (CEIR)
1419 Century Security & Event Staffing
811 Champion Exposition Services
415 Charleston Area Convention Center
1113 Charlotte Convention Center
504 Chicago Convention & Tourism Bureau
1441 China Council Promotion of International Trade
1235 Cincinnati USA Convention & Visitors Bureau
505 Cobb County Convention & Visitors Bureau
505 Cobb Galleria Centre
229 Competitive Edge
613 CompuSystems
447 Conference Technology Enhancements
206 Connections Housing
640 Contemporary Services Corporation
321 Convention Data Services
1443 Convention Industry Council
1414 Convention Management Resources
205 Convention Models & Talent, Inc.
1047 Convention News Television (CNTV)
644 Convention Plant Creations, Inc.
315 Convention Strategy
544 Convention Visitors Bureau of Greater Monroeville
546 Core-apps
933 Cox Convention Center/SMG
234 Crick Information Technologies
241 CustomNews / USAE
829 Dallas Convention & Visitors Bureau
829 Dallas Convention Center
933 David L. Lawrence Convention Center/SMG
211 Daytona Beach Area Convention & Visitors Bureau
1500 DealCenter, LLC
528 Destination DC
1437 Destination Marketing Association International
1005 Detroit Metro Convention & Visitors Bureau
933 Direct Energy Centre/SMG
320 Dulles Expo and Conference Center
1237 EA Logistics
520 EAX Worldwide, LLC
1007 Edlen Electrical Exhibition Services
1413 EPIC
1136 eShow
1337 Estes Forwarding Worldwide
1129 ethnoMetrics, Inc.
1340 etouches
1410 Event Ready
215 Eventsforce Inc.
1447 Exhibit Designers & Producers Association
540 Exhibit Flooring Solutions
1122 Exhibit Surveys, Inc.
819 Exhibition Industry Foundation
1431 Exhibition Services & Contractors Association
911 Experient
410 Expo Convention Contractors Inc.
1134 Expo Ease
1029 EXPO Magazine
305 Expo Plus, Inc.
1304 Exposures, LTD.
316 ExpoTools
344 Expovision Convention Housing
1446 FANTAIL Consulting & Technologies, LLC
1121 Fish Software
829 Fort Worth Convention & Visitors Bureau
629 Freeman
413 Garden State Exhibit Center
1014 Gaylord Hotels
1021 George Fern Company
335 George R. Brown Convention Center
210 Georgia Aquarium
505 Georgia International Convention Center
505 Georgia World Congress Center
1129 GES Exposition Services
1221 Global Spectrum
829 Grapevine, TX Convention & Visitors Bureau
933 Greater Columbus Convention Center/SMG
1038 Greater Fort Lauderdale CVB/Broward County
Convention Center
335 Greater Houston Convention & Visitors Bureau
405 Greater Miami Convention & Visitors Bureau
445 Hampton Convention & Visitors Bureau
1241 Hargrove, Inc.
505 Hartsfield - Jackson Atlanta International Airport
933 Hawai’i Convention Center/SMG
1435 Healthcare Convention & Exhibitors Association
1312 Hershey Harrisburg Regional Visitors Bureau
505 Hilton Atlanta
505 Hyatt Regency Atlanta
340 ICAT Expo Logistics
245 Indianapolis Convention & Visitors Association
819 IndustryConnect
217 Infolink Communications/Voicelogic
819 International Association of Exhibitions & Events
1214 International Exposition Center
1321 ITN International, Inc
328 J. Spargo & Associates
406 Jacob K. Javits Convention Center
1105 Judy Venn & Associates Inc.
1428 Kande Media
1315 KLEERTECH
1345 Knoxville Convention Center
1110 Kuehne + Nagel Inc.
1120 Lagniappe Studio, Inc.
619 Las Vegas Convention & Visitors Authority
819 ListeNation Corporation
941 Long Beach Area Convention & Visitors Bureau
223 Los Angeles Convention Center
1316 Louisville Convention & Visitors Bureau
235 Lusage Marketing, Inc
541 Map Your Show
322 Marriott & Renaissance Hotels & Resorts
212 Marsh Consumer Connexions
504 McCormick Place
933 Meadowlands Exposition Center/SMG
1107 Metropolitan Exposition Services, Inc.
637 Mexico Tourism Board
1144 Mississippi Gulf Coast Convention & Visitors Bureau
1501 MultiView Inc.
1140 Myrtle Beach Convention Center
1045 Nashville Convention & Visitors Bureau
1043 Nashville Convention Center
1445 National Association of Consumer Shows
504 Navy Pier
413 New Jersey Convention Center
805 New Orleans Metropolitan Convention & Visitors Bureau
805 New Orleans Morial Convention Center
1331 NGN
404 NYC & Company
211 Ocean Center @ Ocean Walk Village
505 Omni Hotel at CNN Center
1412 ON24
933 Ontario Convention Center/SMG
905 Orange County Convention Center
905 Orlando/Orange County Convention & Visitors Bureau
837 Palais des Congres de Montreal
221 Passkey
547 pc/nametag. Inc.
1015 Pennsylvania Convention Center
1015 Philadelphia Convention & Visitors Bureau
534 PMSI - Professional Marketing Services, Inc.
1216 Positively Cleveland
1335 PRG
443 PrintingForLess.com
1206 Prism Technologies Inc.
517 Production Transport, Inc.
1442 Professional Convention Management Association
1205 Projection Presentation Technology
939 Providence Warwick Convention & Visitors Bureau
1040 Puerto Rico Convention Bureau
1040 Puerto Rico Convention Center
214 RBK Enterprises
1423 Registration Control Systems
207 Reliable Security, LLC
933 Reliant Park/ SMG
945 Reno-Tahoe America’s Adventure Place
329 Rock-It Cargo / Rogers Worldwide
429 Rosemont Convention & Tourism Bureau
933 Salt Palace Convention Center/SMG
342 San Antonio Convention & Visitors Bureau
616 San Diego Convention Center
515 San Francisco Convention & Visitors Bureau
521 Sands Expo & Convention Center
1207 Santa Clara Convention & Visitors Bureau
933 Savannah International Trade & Convention Center/SMG
220 Schneider Publishing Co/Assoc News, Sports Travel
612 Shepard Exposition Services
505 Sheraton Atlanta Hotel
535 Showcare
1111 Singapore Expo
1444 Skyline Exhibits
1204 SMART-Reg International, Inc.
310 SmartSource Computer & Audio Visual Rentals
933 SMG Convention Centers
933 SMG Mexico
536 Soma Media
304 St. Louis Convention & Visitors Commission
1305 Stetson Convention Services
1417 T3 Expo
334 Taiwan External Trade Development Council, TAITRA
317 Taptopia
1420 Techneat Inc.
1440 The Commerce Trade Show Logistics Group
1115 The Expo Group
819 The International Center for Exhibitor & Event Marketing
1347 The Maverick Group
346 The Social Collective
247 TLC National Plant Services
414 TMI (Tradeshow Multimedia Inc)
837 Tourism Toronto
311 Trade Show Executive
1433 Trade Show Exhibitors Association
1011 Tradeshow Week
1436 TradeshowLogistics
819 TradeshowStore.com
435 Traffic Builders Inc.
1106 Trakkers, LLC
542 Transportation Management Services
837 Travel Alberta
423 Travel Planners, Inc.
441 Travel Portland
819 TriNet
819 TS2 - Conference and Exposition (NTP)
1404 TSNN / Tarsus Group
1434 Turning Technologies
1429 U.S. Dept of Commerce-U.S. Commercial Service
1112 Ungerboeck Systems International
529 United Service Companies
1344 UPS Freight
1037 Valley Forge Convention & Visitors Bureau
837 Vancouver Convention Centre
642 Virginia Beach Convention & Visitors Bureau
1314 Virtual Marketing Partners
204 Visit Baltimore
1104 Visit Denver, The Convention & Visitors Bureau
1031 Vista Convention Services
528 Walter E. Washington Convention Center
1306 Wells Fargo Insurance Services
505 Westin Peachtree Plaza
407 Wyndham Jade
312 You Are Here by MarketArt
1128 YRC Inc.
34 November 2009 Trade Show Executive www.TradeShowExecutive.com

Discover why so many
advertisers choose
Trade Show Executive
5,020 BPA-Audited Subscribers
The biggest and the best: Organizers of the largest
100 trade shows subscribe to Trade Show Executive
Source: TSE’s Gold 100 directory and BPA Audit, June 2009]
Trade Show Executive
AAPEX Automotive Aftermarket Products Expo • ABC Kids Expo • Academy of Orthopaedic Surgeons Annual Meeting • AHR
Expo: International Air-Conditioning, Heating, Refrigerating Exposition • American College of Cardiology Annual Scientific
News, Views and Tools for Trade Show and Event Executives September 2009
Session 2008 • American International Toy Fair • Annual National RV Trade Show • ASD/AMD Trade Show Las Vegas – Au-
gust • ASD/AMD Trade Show Las Vegas – March • ASIS International 2008 • The Association for Convenience and Petro-
leum Retailing (NACS) Show 2008 • Association of the United States Army Annual Meeting & Exposition • Atlanta Interna-
tional Gift & Home Furnishings Market – January • Atlanta International Gift & Home Furnishings Market – July • BookExpo
America • CONEXPO-CON/AGG • Coverings 2008 • Craft & Hobby Association 2008 Winter Convention & Trade Show •
Custom Electronic Design & Installation Association Expo • Dealernews International Powersports Dealer Expo • Electronic
Distribution Show • FABTECH International & AWS Welding Show Introducing METALFORM • Fire Department Instructors
Conference • Fire-Rescue International • Florida RV SuperShow • G2E Global Gaming Expo • Global Pet Expo • GlobalShop
2008 • Golf Industry Show • GRAPH EXPO • Green Industry & Equipment Expo • HD Expo & Conference • Healthcare In-
formation & Management Systems Society Annual Conference & Exhibition • Hearth, Patio & Barbecue EXPO • High Point
Market – April • High Point Market – October • InfoComm International
® • Interbike • International Association of Amuse-
ment Parks & Attractions Attractions Expo 2008 • International Builders’ Show • International CES 2008 • International CTIA
WIRELESS 2008 ® • International Home + Housewares Show • International Manufacturing Technology Show • International
Oceanside, CA 92056
Pool & Spa Expo/Backyard Living Expo • International Poultry Expo and International Feed Expo • International Security Con-
ference & Expo/ISC West • International Woodworking Machinery & Furniture Supply Fair – USA • JCK Show – Las Vegas
• Kitchen/Bath Industry Show & Conference • Las Vegas Market – Summer • Las Vegas Market – Winter • MAGIC Market-
place – August • MAGIC Marketplace – February • Medical Design & Manufacturing East • Medical Design & Manufacturing
4167 Avenida de la Plata, Suite 114
West • Mid-America Trucking Show • MINExpo International 2008 • The Motivation Show • NAMM, the International Music
ChAnge ServiCe requeSted
Trade Show Executive
News, Views and Tools for Trade Show and Event Executives September 2009
Peter
MacGillivray
In the Driver’s
Seat at Sema
>> Trending & Spending:
A Case for Optimism
>> Examining the Future
of Medical Shows
>> Stats, Facts & Analysis
on Hotel/Convention
Center Complexes
www.TradeShowExecutive.com
TSE_Cover_sep09.indd 1 8/21/09 10:20:17 AM
Products Association Show 2008 • National Association of Broadcasters Show 2008 • National Automobile Dealers Asso-
ciation Convention & Expo • National Business Aviation Association Annual Meeting & Convention • National Hardware Show
and Lawn & Garden World • National Restaurant Association Restaurant, Hotel-Motel Show • Natural Products Expo East/
Organic Products Expo-BioFach America • Natural Products Expo West/Supply Expo • New York International Gift Fair
® –
August • New York International Gift Fair ® – February • Northeastern Forest Products Equipment Expo • Offshore Technology
The Directory of the 100 Shows in 2008
that Set the Gold Standard
for the Trade Show Industry
Conference • Outdoor Retailer Summer Market • Outdoor Retailer Winter Market • PACK EXPO 2008 • Performance Rac-
ing Industry Trade Show • PGA Merchandise Show • Photo Marketing Association • International Convention & Trade Show
• PITTCON • POWER-GEN International • Premiere Orlando • Produce Marketing Association Fresh Summit International
Convention & Exposition • Promotional Products Association International Expo • Pumper & Cleaner Environmental Expo
International • Radiological Society of North America Scientific Assembly & Annual Meeting • RECon, The Global Retail Real
Estate Convention • The Rental Show • SEMICON West • Shooting, Hunting, Outdoor Trade Show and Conference • SIA
Snowsports Trade Show • Specialty Equipment Market Association Show • Specialty Graphic Imaging Association Expo
2008 • Summer International Fancy Food & Confection Show • Surf Expo – January • Surfaces • Water Environment Federation
Annual Technical Exhibition and Conference • World Dairy Expo • World of Concrete • The WSA Show & The Collections
at WSA – February • The WSA Show & The Collections at WSA – July
www.TradeShowExecutive.com
TSE_Gold100Cover.indd 1 9/14/09 7:22:18 PM
48% Executive Management
72% Associations
22%
Show
Management
15%
Others
[Source: BPA Audit, June 2009]
7%
Exhibition
Staff
8%
Convention
Management
28% For-Profit Show
& Event Management
[Source: BPA Audit, June 2009]
Strong Growth Year after Year
• Compounded Annual Growth Rate
(CAGR) 2003-2008: 29%
• 2008: 37%
• 2007: 207%
• 2006: 12%
• 2005: 145%
• 2004: 73%
• 2003: 110%
[Source: IMS Toronto 2004-2008; publisher’s data for 2003 and 2008)]
The Market Leader in 2009
Number one in market share from Jan. to Sept. 2009
• Trade Show Executive.............................46%
• Tradeshow Week ............................................. 36%
• EXPO ................................................................. 18%
[Source: IMS, Toronto, an independent research firm which tracks market share by number
of ad pages for 2,000+ magazines; proprietary counting methodology used]
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crossword puzzle
Sponsored by The George Fern Company
Outsmart Your Colleagues & Win a Kindle ®
How much do you really know about the trade show industry?
Test your mettle by completing the TSE Crossword Puzzle and
bring it to Booth 311 (Trade Show Executive) or Booth 1021
(George Fern Company) before 4:00 pm on Wednesday,
December 9th. The attendee who correctly completes the
Across
1. Which apparel show was the largest
semi-annual show of 2008, thus winning
a TSE Gold Grand Award?
4. In CEIR’s study on the Power of Exhibitions
in the 21st Century, 87% of those
in the age group 18 to 39 said they
would attend an exhibition in the next
two years. True or False?
6. Which Stamford, CT-based company
produces the most trade shows in the
world?
8. True or False: Convention centers with
less than 100,000 square feet of prime
exhibit space may be large in number but
collectively offer only 14% of the square
footage of prime exhibit space in North
America.
10. Which trade show won TSE’s Gold Grand
Award for “The Most Innovative Practices?”
[Hint: World of ______]
puzzle will be awarded a Kindle ® , the hot new wireless
electronic reading device from Amazon. If there are multiple
correct entries, a drawing will be held to determine the ultimate
winner. Good luck!
Down
2. Which major general service contractor
is celebrating its 100th anniversary this
year?
3. Who Will become the 2009-2010 chair
of IAEE?
5. TSE’s Exposition Forecasting Board is
projecting ______ digit declines in exhibit
space, exhibitors and attendance for
2010.
7. New facilities and expansions will add
over ___ million square feet of prime
exhibit space in the next five years.
9. Is the cost for registration services expected
to increase or decrease in 2010?
Enter TSE’s
Crossword
Challenge
to Win a Kindle ® !
Name: _______________________________________ Contact Information: ___________________________
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36 November 2009 Trade Show Executive www.TradeShowExecutive.com

At George Fern Company, we’re about stability, accomplishment,
trust, value, and success. These attributes
are the foundation of our 100-year-old company and
what have made us what we are today. Our legacy includes
experienced and committed event professionals
who produce exhibitions and corporate events nationally;
providing premier personalized service, event
expertise and operational effi ciency.
Count on FERN with your next event. And leverage our
heritage.
Event expertise with the personalized touch.

Trade Show Executive
Annual Report on Exhibition Facilities with 100,000 sq ft. or Less of Prime Exhibit Space
It Adds Up:
Smaller Venues Make Up Bulk
of U.S. Convention Centers
By Nicole Burnes, assistant editor
The number of North American
convention centers offering 100,000
square feet or less of prime exhibit
space fell to 126 in 2009 after four
facilities completed expansion programs.
Bigger is seen as better to venue
managers and their civic partners who
have an eye on bringing larger events
to town. At the same time, the smaller
venues continue to play a valuable role in
the industry by offering space for smallscale
trade shows and corporate events.
Their advantages often include lower
rates and hotel prices, as well as the
flexibility for a variety of events. Their
location in smaller cities can mean that
the show taking place at any particular
time will be the biggest event in town.
This year, 126 buildings with
100,000 square feet or less of prime
exhibit space were listed in the Trade
Show Executive directory of the World’s
Top Convention Centers (WTCC). That
equals 44% of the 289 facilities listed
and 14% of the total square footage
of all of the WTCC venues.
The average square footage
for smaller convention centers is
73,406. That is slightly larger than
The Renaissance Montgomery Hotel
& Spa at the Convention Center in
Montgomery, AL, the facility closest to
the average.
There are 108 such convention centers
in the U.S., 12 in Mexico and 6 in Canada.
Following are more details on North
American venues with 100,000 square
feet or less of prime exhibit space.
Snapshot:
Convention Centers with 100,000 Square Feet or Less of Prime Exhibit Space
• There are 126 convention centers with 100,000 square feet
or less of prime exhibit space in the U.S., Canada & Mexico:
• 108 in the U.S.
• 6 in Canada
• 12 in Mexico
• They represent 43.6% of the 289 facilities listed in TSE’s
2009 directory of the World’s Top Convention Centers
(WTCC).
• Those centers with 100,000 square feet or less of prime
exhibit space have a total square footage of 9,249,117. Their
space represents only 13.9% of the total square footage of
the venues listed in the WTCC.
• Facilities in the United States with 100,000 square feet or less
of prime exhibit space account for 7,986,084 square feet, or
over 86% of the 9,249,117 square feet available from venues
of the same size in all of North America.
• For North American facilities with 100,000 square feet or less
of prime exhibit space, the average square footage of prime
exhibit space is 73,406.
• The facility that best represents the average square footage for
those venues is The Renaissance Montgomery Hotel & Spa at the
Convention Center in Montgomery, AL, with 73,000 square feet.
• The median prime exhibit space for the North American
facilities listed is 72,000 square feet.
• The two buildings on the list that match the median square feet
of prime exhibit space are Disney’s Contemporary Resort in
Lake Buena Vista, FL, and the Lansing Center in Lansing, MI.
• There are 19 facilities that represent the North American
mode exhibit space, with 50,000 square feet. Only 13 facilities
offer 100,000 square feet.
• Also listed in this report are four new builds scheduled to
come on-line in 2010 and early 2011. The new convention
centers will add 261,000 square feet of exhibit space,
bringing the total square footage for North American venues
with 100,000 square feet or less of prime exhibit space to
9,510,117 square feet.
• The Irving Convention Center at Las Colinas in Irving, TX will
add 50,000 square feet
• The Cosmopolitan Resort & Casino in Las Vegas, NV will add
75,000 square feet
• The Ottawa Convention Centre in Ottawa, ON will add
56,000 square feet
• The Niagara Convention & Civic Centre in Niagara Falls, ON
will add 80,000 square feet
38 November 2009 Trade Show Executive www.TradeShowExecutive.com

Annual Report on Exhibition Facilities with 100,000 sq ft. or Less of Prime Exhibit Space
Trade Show Executive
Exhibition Facility
UNITe D STATe S
Square Feet of Exhibit Space
1.* Baton Rouge River Center 100,000
Baton Rouge, LA
www.brrivercenter.com
2.* Chattanooga Convention Center 100,000
Chattanooga, TN
www.chattconvention.org
3.* Cox Convention Center 100,000
Oklahoma City, OK
www.coxconventioncenter.com See our ad page 46
4.* Duluth Entertainment Convention Center 100,000
Duluth, MN
www.duluthconventioncenter.com
5.* Joseph S. Koury/Sheraton Greensboro Hotel
at Four Seasons Convention Center 100,000
Greensboro, NC
www.kourycenter.com
6.* Arthur R. Outlaw Mobile Convention Center 100,000
Mobile, AL
www.mobileconventions.com
7.* Palm Beach County Convention Center 100,000
West Palm Beach, FL
www.pbconventioncenter.com See our ad page 45
8.* Renaissance Schaumburg Hotel
& Convention Center 100,000
Schaumburg, IL
www.renaissanceschaumburg.com
9.* Rhode Island Convention Center
& Entertainment Complex 100,000
Providence, RI
www.riconvention.com See our ad page 46
10.* Will Rogers Memorial Center 100,000
Fort Worth, TX
www.willrogersmemorialcenter.com
11.* Santa Clara Convention Center 100,000
Santa Clara, CA
www.santaclara.org
12.* Savannah International Trade
& Convention Center 100,000
Savannah, GA
www.savtcc.com See our ad page 45
13. Hara Arena, Conference & Exhibition Center 98,400
Dayton, OH
www.haracomplex.com
14. Las Vegas Cashman Convention Center 98,100
Las Vegas, NV
www.lvcva.com
Exhibition Facility
Square Feet of Exhibit Space
15.* Amarillo Civic Center 98,000
Amarillo, TX
www.amarillociviccenter.com
16.* Fresno Convention & Entertainment Center 98,000
Fresno, CA
www.fresnoconventioncenter.com
17. Rosen Shingle Creek Hotel & Golf Club 95,848
Orlando, FL
www.rosenshinglecreek.com
18.* Shreveport Convention Center 95,000
Shreveport, LA
www.shreveportcenter.com
19.* Washington Marriott Wardman Park 95,000
Washington, DC
www.marriott.com/wasdt
20. Knoxville Expo Center 93,800
Knoxville, TN
www.knoxvilleexpocenter.com
21. Trump Taj Mahal Casino & Resort 93,000
Atlantic City, NJ
www.trumptaj.com
22. Palm Springs Convention Center 92,000
Palm Springs, CA
www.palmspringscc.com
23.* Big Town Exhibition Hall 90,000
Mesquite, TX
www.kimcorealty.com
24.* Foxwoods Resort Casino
& MGM Grand at Foxwoods 90,000
Mashantucket, CT
www.foxwoods.com
25.* Lee Civic Center 90,000
Fort Myers, FL
www.leeciviccenter.com
26.* Montana ExpoPark 90,000
Great Falls, MT
www.goexpopark.com
27. The Mirage Casino-Hotel 89,400
Las Vegas, NV
www.mirage.com
28. JW Marriott Desert Ridge Resort & Spa 89,000
Phoenix, AZ
www.jwdesertridgeresort.com
29. Connecticut Expo Center 88,000
Hartford, CT
www.ctexpocenter.com
* Tied in Amount of Space
Continued on page 40
www.TradeShowExecutive.com Trade Show Executive November 2009 39

Trade Show Executive
Annual Report on Exhibition Facilities with 100,000 sq ft. or Less of Prime Exhibit Space
Continued from page 39
Exhibition Facility
Square Feet of Exhibit Space
30.* Bally’s Las Vegas 87,000
Las Vegas, NV
www.lvmeetingsbyharrahs.com
31.* Paris Las Vegas 87,000
Las Vegas, NV
www.lvmeetingsbyharrahs.com
32. Disney’s Coronado Springs Resort 86,000
Lake Buena Vista, FL
www.disneymeetings.com
33. ODEUM Sports & Expo Center 85,000
Villa Park, IL
www.odeumexpo.com
34. Peppermill Resort Spa Casino 84,784
Reno, NV
www.peppermillreno.com
35. SHOWPLACE 84,000
High Point, NC
www.showplace-highpoint.com
36.* Ford Park Event Center 83,000
Beaumont, TX
www.fordpark.com
37.* Statehouse Convention Center 83,000
Little Rock, AR
www.littlerock.com
38. The Lakeland Center 82,582
Lakeland, FL
www.thelakelandcenter.com
39. Fredericksburg Expo & Conference Center 82,000
Fredericksburg, VA
www.fredericksburgexpocenter.com
40. Empire State Plaza Convention Center 81,500
Albany, NY
www.empirestateplaza.org
41.* Boca Raton Resort & Club 80,000
Boca Raton, FL
www.bocaresort.com
42.* El Paso Convention & Performing Arts Centers 80,000
El Paso, TX
www.visitelpaso.com
43.* South Point Hotel & Casino 80,000
Las Vegas, NV
www.southpointmeetings.com
44. Prime F. Osborn III Convention Center 78,500
Jacksonville, FL
www.jaxevents.com
45. Cajundome/Convention Center 77,303
Lafayette, LA
www.cajundome.com
Exhibition Facility
Square Feet of Exhibit Space
46. Dayton Convention Center 77,000
Dayton, OH
www.daytonconventioncenter.com
47. Charleston Area Convention Center 76,980
Charleston, SC
www.charlestonconvention.com
48. American Bank Center 76,500
Corpus Christi, TX
www.americanbankcenter.com
49. Omaha Civic Auditorium 75,920
Omaha, NE
www.omahacivic.com
50. Wynn Las Vegas 75,586
Las Vegas, NV
www.wynnlasvegas.com
51.* The Cosmopolitan Resort & Casino # 75,000
Las Vegas, NV
www.cosmolv.com
52.* SeaGate Convention Centre/ 75,000/
Lucas County Arena 35,000
Toledo, OH
www.toledo-seagate.com
53.* The Wildwoods Convention Center 75,000
Wildwood, NJ
www.wildwoodsnj.com
54. Waco Convention Center 74,000
Waco, TX
www.wacocvb.com/conv.html
55. The Renaissance Montgomery Hotel
& Spa at the Convention Center 73,000
Montgomery, AL
www.visitingmontgomery.com
56.* Disney’s Contemporary Resort 72,000
Lake Buena Vista, FL
www.disneymeetings.com
57.* Lansing Center 72,000
Lansing, MI
www.lansingcenter.com
58. Gwinnett Center 71,600
Duluth, GA
www.rentgwinnettcenter.com
59.* Hyatt Regency Chicago’s Riverside Center 70,000
Chicago, IL
www.chicagohyatt.com
60.* KCI Expo Center 70,000
Kansas City, MO
www.kciexpo.com
* Tied in Amount of Space # New Build Not Yet Completed
40 November 2009 Trade Show Executive www.TradeShowExecutive.com

Annual Report on Exhibition Facilities with 100,000 sq ft. or Less of Prime Exhibit Space
Trade Show Executive
Exhibition Facility
Square Feet of Exhibit Space
61.* Palmer Events Center 70,000
Austin, TX
www.austinconventioncenter.com
62.* Roberts Centre 70,000
Wilmington, OH
www.robertscentre.com
63. Kansas Expocentre 69,500
Topeka, KS
www.ksexpo.com
64. XL Center 68,000
Hartford, CT
www.xlcenter.com
65.* Gatlinburg Convention Center 67,000
Gatlinburg, TN
www.gatlinburg-tn.com See our ad page 47
66.* Roland E. Powell Convention Center 67,000
Ocean City, MD
www.ococean.com
67.* Hilton Americas Houston Hotel 66,000
Houston, TX
www.americashouston.hilton.com
68.* Lexington Center 66,000
Lexington, KY
www.lexingtoncenter.com
69. Nicholas J. Pirro Convention Center
at Oncenter 65,250
Syracuse, NY
www.oncenter.org
70.* John Ascauga’s Nugget Resort Casino 65,000
Reno, NV
www.janugget.com
71.* Neal S. Blaisdell Center 65,000
Honolulu, HI
www.blaisdellcenter.com
72. Buffalo Niagara Convention Center 64,000
Buffalo, NY
www.buffaloconvention.com
73. Garden State Convention & Exhibit Center 62,000
Somerset, NJ
www.gsec.com
74. Meadowlands Exposition Center 61,000
Secaucus, NJ
www.mecexpo.com
75.* Big Sandy Superstore Arena 60,000
Huntington, WV
www.bigsandyarena.com
Exhibition Facility
Square Feet of Exhibit Space
76.* The Broadmoor 60,000
Colorado Springs, CO
www.broadmoor.com See our ad page 44
77.* Crown Center 60,000
Fayetteville, NC
www.atthecrown.com
78.* Jackson Convention Complex/SMG 60,000
Jackson, MS
www.jacksonconventioncomplex.com
79.* Nashville Municipal Auditorium 60,000
Nashville, TN
www.nashvilleauditorium.com
80.* Nassau Veterans Memorial Coliseum 60,000
Uniondale, NY
www.nassaucoliseum.com
81.* Norfolk Scope 60,000
Norfolk, VA
www.sevenvenues.com
82.* Overland Park Convention Center 60,000
Overland Park, KS
www.opconventioncenter.com
83. MassMutual Center 59,000
Springfield, MA
www.massmutualcenter.com
84. Hyatt Regency Atlanta 58,243
Atlanta, GA
www.hyattregencyatlanta.com
85. Hilton Anaheim 57,084
Anaheim, CA
www.hilton.com
86. Comcast Arena Everett and
Edward D. Hansen Conference Center 57,000
Everett, WA
www.comcastarenaeverett.com
87. Reno Events Center 56,000
Reno, NV
www.renoeventscenter.com
88.* Pasadena Convention Center 55,000
Pasadena, CA
www.pasadenacenter.com See our ad page 43
89.* Rio All-Suite Hotel & Casino 55,000
Las Vegas, NV
www.lvmeetingsbyharrahs.com
90. Tropicana Resort & Casino 54,720
Las Vegas, NV
www.tropicanalvsales.com
* Tied in Amount of Space
Continued on page 42
www.TradeShowExecutive.com Trade Show Executive November 2009 41

Trade Show Executive
Annual Report on Exhibition Facilities with 100,000 sq ft. or Less of Prime Exhibit Space
Continued from page 41
Exhibition Facility
Square Feet of Exhibit Space
91. Crown Center Exhibit Hall 52,000
Kansas City, MO
www.crowncenter.com
92. Hilton New York 51,084
New York, NY
www.hnymeetings.com
93. Sioux Falls Convention Center 50,400
Sioux Falls, SD
www.siouxfallsconventioncenter.org
94.* Arlington Convention Center 50,000
Arlington, TX
www.arlingtoncc.com
95.* M.C. Benton Jr. Convention Center 50,000
Winston-Salem, NC
www.twincityquarter.com
96.* Bismarck Civic Center 50,000
Bismarck, ND
www.bismarckciviccenter.com
97.* Branson Convention Center 50,000
Branson, MO
www.bransonconvention.com
98.* Caesars Palace 50,000
Las Vegas, NV
www.lvmeetingsbyharrahs.com
99.* Charleston Civic Center & Auditorium 50,000
Charleston, WV
www.charlestonwvciviccenter.com
100.* Dena’ina Civic & Convention Center/
Egan Center 50,000
Anchorage, AK
www.anchorageconventioncenters.com
101.* Disney’s Yacht & Beach Club Resorts 50,000
Lake Buena Vista, FL
www.disneymeetings.com
102.* Exhibition Building at Osceola Heritage Park 50,000
Kissimmee, FL
www.ohpark.com
103.* Fair & Expo Center 50,000
Rochester, NY
www.fairandexpocenter.org
104.* Grand Wayne Convention Center 50,000
Fort Wayne, IN
www.grandwayne.com
Exhibition Facility
Square Feet of Exhibit Space
106.* John S. Knight Center 50,000
Akron, OH
www.johnsknightcenter.org
107.* Lancaster County Convention Center 50,000
Lancaster, PA
www.lccca.com
108.* Rochester Riverside Convention Center 50,000
Rochester, NY
www.rrcc.com
109.* Greater Tacoma Convention & Trade Center 50,000
Tacoma, WA
www.gtct.org
110.* The Westin Diplomat Resort & Spa 50,000
Hollywood, FL
www.westin.com/diplomat
CANADA
1. Exhibition Park 100,000
Halifax, NS
www.exhibitionpark.com
2. Moncton Coliseum Complex 93,000
Moncton, NB
www.monctoncoliseum.com
3. Niagara Convention & Civic Centre # 80,000
Niagara Falls, ON
www.fallsconventions.com
4. Winnipeg Convention Centre 78,000
Winnipeg, MB
www.wcc.mb.ca
5. Quebec City Convention Centre 75,000
Quebec, QC
www.convention.qc.ca
6. Ottawa Convention Centre # 56,000
Ottawa, ON
www.ottawaconventioncentre.com
7. World Trade and Convention Centre Halifax 53,000
Halifax, NS
www.wtcchalifax.com
8. Calgary TELUS Convention Centre 50,000
Calgary, AB
www.calgary-convention.com
105.* Irving Convention Center at Las Colinas # 50,000
Irving, TX
www.irvingconventioncenter.com See our ad page 47
* Tied in Amount of Space # New Build Not Yet Completed
42 November 2009 Trade Show Executive www.TradeShowExecutive.com

Annual Report on Exhibition Facilities with 100,000 sq ft. or Less of Prime Exhibit Space
Trade Show Executive
Exhibition Facility
MEXICO
Square Feet of Exhibit Space
1. World Trade Center Veracruz 96,875
Boca del Rio, Ver
www.wtcveracruz.com.mx
2. Yucatan Siglo XXI Convention Center 82,408
Merida, Yuc
www.mayayucatan.com.mx
3.* Cancun Center Conventions & Exhibitions 77,500
Cancun, Qro
www.cancuncenter.com
4.* Expo Forum 77,500
Hermosillo, Son
www.expoforum.com.mx
5. Expo Chihuahua 69,965
Chihuahua, Chih
www.expochihuahua.com.mx
Exhibition Facility
Square Feet of Exhibit Space
8. Moon Palace Resort & Convention Center 63,507
Cancun, Qro
www.palaceresorts.com
9. Expo Reforma CANACO 60,816
Mexico, DF
www.exporeforma.com.ms
10. CONVEX 57,049
Monterrey, NL
www.centroconvex.com
11.* CECONEXPO 50,000
Morelia, Mich
www.ceconexpo.com
12.* Tabasco 2000 Convention Center 50,000
Villahermosa, Tab
www.visitmexico.com/wb/Visitmexico/Visi_Villahermosa
6. CIECEM 64,583
Lerma, Edo. Mex.
www.ciecem.com
7. Puebla Convention Center 63,830
Puebla, Pue
www.convenciones-puebla.com.ms
* Tied in Amount of Space
california
Pasadena Convention Center
ADVERTORIAL
Prime Exhibit Space: 55,000 square feet
Total Exhibit Space: 80,000 square feet
No. of Breakout Rooms: 29
Total sf of Breakout Rooms: 28,000
No. of Ballrooms/Total sf: 1/25,000
In-house services:
Full-service catering, electrical and audio-visual production services, highspeed
telecommunications, Wi-Fi, security services, a business center and
on-site parking are available.
Located in thriving downtown Pasadena, the Pasadena Convention Center is just
16 miles from Bob Hope/Burbank Airport and 27 miles northeast of Los Angeles
International Airport. The Center recently completed a $150 million expansion, making
it a state-of-the-art LEED certified “green” facility. Adding to its appeal, the Convention
Center is home to the renowned 3,000-seat Civic Auditorium. Delegates can walk to
four hotels and Old Pasadena, a bustling 22-block historic area filled with 200 shops,
restaurants and clubs. Visitors will also enjoy museums, golf and live theatre.
www.pasadenacenter.com
300 E. Green Street
Pasadena, CA 91101
Phone: (626) 793-2122
Fax: (626) 793-8014
Sales Contact: Nancy Johnson
Title: Director of Sales
Email: eventsales@pasadenacenter.com
Continued on page 44
www.TradeShowExecutive.com Trade Show Executive November 2009 43

Trade Show Executive
Annual Report on Exhibition Facilities with 100,000 sq ft. or Less of Prime Exhibit Space
ADVERTORIAL
Continued from page 43
Colorado
The Broadmoor
Prime/Total Exhibit Space: 60,000 square feet
No. of Breakout Rooms: 40
Total sf of Breakout Rooms: 91,167
No. of Ballrooms/Total sf: 4/93,833
In-house services:
Wireless Internet, high-speed Internet connections, electrical power,
compressed air, water, natural gas, business center, state-of-the-art audiovisual,
florist services.
www.broadmoor.com
The entire Broadmoor Hall is carpeted and column-free, with a ceiling height of
25 feet. The event hall ceiling provides eye bolts of 15 feet on-center for hanging
displays, signs, etc. There are three separate docks with one leveler. Two separate
enclosed offices and VIP preparation rooms include a restroom with shower and flatscreen
televisions. Indoor parking for 916 cars is also available.
The Broadmoor covers 3,000 acres and includes 744 rooms and suites, three
championship golf courses, a tennis program and award-winning spa. There are 18
restaurants, cafes and lounges and 25 retail shops on-site.
The Broadmoor has partnered with three neighboring hotels, all within a five-minute
drive, to offer peak room blocks of up to 1,700 rooms.
One Lake Avenue
Colorado Springs, CO 80906
Phone: (800) 634-7711
Fax: (719) 577-5779
Sales Contact: David C. Fine
Title: Director of Sales & Marketing
Email: dfine@broadmoor.com
district of columbia
Ronald Reagan Building and International Trade Center
Prime Exhibit Space: 30,678 square feet
Total Exhibit Space: 66,678 square feet
No. Breakout Rooms: 16
Total sf of Breakout Rooms: 12,500
No. of Ballrooms/Total sf: 3/23,227
In-house services:
On-site catering, electrical, audio-visual, business center, wired and wireless
internet access, webcasting, video conferencing, onsite parking and Metro
station. Freight elevator access adjacent to main exhibit areas.
Located on Pennsylvania Avenue, two blocks from the White House, the Ronald Reagan
Building and International Trade Center fuses dramatic architecture with sophisticated
design. With a prime location, flexible spaces, natural lighting, innovative catering and
impeccable service, the Reagan Building sets a stunning stage for trade shows, conferences
and corporate events. The venue also features a 625-seat amphitheater and a 36,000 sq ft
outdoor plaza.
www.itcdc.com
1300 Pennsylvania Avenue, NW
Washington, DC 20004
Phone: (202) 312-1320
Fax: (202) 3612-1310
Sales Contact: Mitchell Bierbaum
Title: Director of Sales
Email: bierbaum@itcdc.com
44 November 2009 Trade Show Executive www.TradeShowExecutive.com

Annual Report on Exhibition Facilities with 100,000 sq ft. or Less of Prime Exhibit Space
ADVERTORIAL
Trade Show Executive
florida
Palm Beach County Convention Center
Prime/Total Exhibit Space: 100,000 square feet
No. of Breakout Rooms: 19
Total sf of Breakout Rooms: 21,000
No. of Ballrooms/Total sf: 1/22,000
In-house services:
Promotes environmentally friendly and energy-efficient practices; innovative
culinary department creates customized menus for every occasion and
utilizes recyclable serviceware; completely wired for the latest in technology
and telecommunications; security and personnel services; Wi-Fi; self-parking
and valet services.
Located in the heart of downtown West Palm Beach, the Palm Beach County Convention
Center presents a spectacular setting for conventions, trade shows, meetings and social
events. An architectural masterpiece with modern amenities and expertly trained service
teams, the facility features a 100,000 square-foot exhibit hall, a 22,000 square-foot
ballroom and 19 meeting rooms that can accommodate groups from six to 6,000. Minutes
from Palm Beach International Airport, South Florida’s beautiful beaches and Palm Beach’s
famous Worth Avenue, our location is unsurpassed.
www.pbconventioncenter.com
650 Okeechobee Boulevard
West Palm Beach, FL 33401
Phone: (561) 366-3030
Fax: (561) 366-3070
georgia
Savannah International Trade & Convention Center
Prime/Total Exhibit Space: 100,000 square feet
No. of Breakout Rooms: 13
Total sf of Breakout Rooms: 18,000
No. of Ballrooms/Total sf: 1/25,000
In-house services:
Telecommunications, utilities (i.e. electrical, water, compressed air, etc.),
Internet, audio-visual, food and beverage, booth cleaning and security.
Overlooking the picturesque Savannah River, the Savannah International Trade and
Convention Center provides the capacity and flexibility that today’s meeting planners
need. The modern facility features 100,000 square feet of exhibit space, 50,000
square feet of meeting space, which includes 13 meeting rooms, four executive-class
board rooms, a 25,000 square foot Grand Ballroom, as well as a state-of-the-art, 367
fixed-seated auditorium. The Center is managed by SMG, the largest public facility
management company in the world. For more information, please visit www.savtcc.com
or call (912) 447-4000.
www.savtcc.com
One International Drive
Savannah, GA 31402
Phone: (912) 447-4000
Fax: (912) 447-4722
Sales Contact: Fredia Brady
Title: SMG Sr. Director of Sales
& Marketing
Email: fbrady@savtcc.com
Continued on page 46
www.TradeShowExecutive.com Trade Show Executive November 2009 45

Trade Show Executive
Annual Report on Exhibition Facilities with 100,000 sq ft. or Less of Prime Exhibit Space
ADVERTORIAL
Continued from page 45
oklahoma
Cox Convention Center
Prime Exhibit Space: 100,000 square feet
Total Exhibit Space: 132,000 square feet
No. of Breakout Rooms: 26
Total sf of Breakout Rooms: 30,000
No. of Ballrooms/Total sf: 5/25,000
In-house services:
Wireless Internet, high-speed connections, and telecommunications;
SAVOR …Catering by SMG food and beverage services; Ticketmaster ticketing
services available; electrical, plumbing; security and more; non-union.
The Cox Convention Center is located 15 minutes from the Will Rogers World Airport,
just off Interstate 40 in downtown Oklahoma City – a city known for being both
accommodating and affordable. The SMG-managed facility offers over one million
square feet of flexible space including 100,000 square feet of prime exhibit space,
a 25,000 square foot ballroom, 21 meeting rooms and a 15,000-seat arena at the
center of it all – just steps away from a growing number of downtown hotels and the
vibrant, urban entertainment district of Bricktown, which features a variety of canalside
restaurants, clubs, music venues and attractions.
www.coxconventioncenter.com
One Myriad Gardens
Oklahoma City, OK 73115
Phone: (405) 602-8500
Fax: (405) 602-8505
Sales Contact: Tim Linville
Title: Director of Sales & Marketing
Email: tlinville@coxconventioncenter.com
rhode island
Rhode Island Convention & Entertainment Complex
Prime Exhibit Space: 100,000 square feet
Total Exhibit Space: 137,000 square feet
No. of Breakout Rooms: 23
Total sf of Breakout Rooms: 36,768
No. of Ballrooms/Total sf: 1/20,000
In-house services:
Offers a comprehensive menu of services including telephone, Internet, cleaning,
plumbing, electrical services, catering, audio-visual and a business center.
Providence, Rhode Island is both hip and historic, and offers a broad spectrum of
dining, shopping, arts and entertainment options – all within walking distance of each
other. The Rhode Island Convention & Entertainment Complex stands in the heart
of the city, and includes the Rhode Island Convention Center, the recently renovated
13,000-seat Dunkin’ Donuts Center (Dunk), and the 1,900-seat Veterans Memorial
Auditorium Arts & Cultural Center. The Convention Center is conveniently attached via
skywalk to the Westin Hotel, Providence Place mall and the Dunk, and is located within
one mile of 2,200 hotel rooms.
www.riconvention.com
One Sabin Street
Providence, RI 02903
Phone: (401) 458-6001
Fax: (401) 458-6500
Sales Contact: John J. McGinn, CEM
Title: Sr. Director of Sales & Marketing
Email: jmcginn@smgricc.com
46 November 2009 Trade Show Executive www.TradeShowExecutive.com

Annual Report on Exhibition Facilities with 100,000 sq ft. or Less of Prime Exhibit Space
ADVERTORIAL
Trade Show Executive
tennessee
Gatlinburg Convention Center
Prime Exhibit Space: 67,000 square feet
Total Exhibit Space: 148,000 square feet
No. of Breakout Rooms: 18
Total sf of Breakout Rooms: 38,200
No. of Ballrooms/Total sf: 1/17,000
In-house services:
The experienced staff can assist you in locating hotel rooms, setting up
site inspections and supplying informational brochures. Our kitchen is fullystaffed
with a professional staff providing exceptional food, flowers, wine and
spirits for groups from ten to 3,000.
With 148,000 square feet of meeting and exhibit space, the Gatlinburg Convention
Center can accommodate groups large and small. Best of all, it’s within walking or
trolley distance to most lodging varieties and activities available in Gatlinburg.
In March 2006, the W.L. Mills Conference Center opened, adding 50,000 square
feet of space, including a ballroom and auditorium. The Convention Center Gallery area
is 38,200 square feet, including 18 meeting rooms, pre-function space, two private
parlors and a special VIP/media suite.
www.gatlinburg-tn.com
303 Reagan Drive
Gatlinburg, TN 37738
Phone: (865) 436-2392
Fax: (865) 436-3704
Sales Contact: David Perella
Title: Executive Director
Email: sales@ci.gatlinburg.tn.us
texas
Irving Convention Center at Las Colinas
Prime Exhibit Space: 50,000 square feet
Total Exhibit Space: 90,000 square feet
No. of Breakout Rooms: 20
Total sf of Breakout Rooms: 20,000
No. of Ballrooms/Total sf: 1/20,000
In-house services:
In-house food and beverage provided by Savor by SMG; high-speed, wireless
Internet; audio-visual; concierge services; business center; covered parking.
Slated to open late 2010 – and located just minutes from DFW International
Airport – the Irving Convention Center at Las Colinas is the first phase of a
mixed-use entertainment complex on a 40-acre tract in the city’s Las Colinas
area. The facility will have flexible space to serve exhibitions, conventions,
meetings and other events. Components of phase two of the project will include
an entertainment venue, headquarter hotel, restaurants and retail.
www.irvingconventioncenter.com
222 W. Las Colinas Boulevard,
Suite 1550
Irving, Texas 75039
Phone: (972) 252-7476
Fax: (972) 257-3153
Sales Contact: Thom Connors
Title: General Manager
Email: tconnors@irvingtexas.com
www.TradeShowExecutive.com Trade Show Executive November 2009 47

TSE’s Trade Show Locator
ZOOM Presents the Leading Shows
Coming Up in January in North America
By Nicole Burnes, Zoom editor
Sponsored by
Whether you need a quick reminder of shows
on the horizon or are studying the market
for potential partnerships, co-locations or
acquisitions, here is a list of 95 of the most
important trade shows scheduled for January.
Each show is listed by industry category and
contains both a wide-angle and close-up view of
the event, the organizer, the site and projected
size. For a list of shows coming up in the next
12 months – searchable by each field – go
to www.TradeShowExecutive.com. To be
considered for future editions of Zoom in print
and online, email information on your show to
nburnes@tradeshowexecutive.com.
Nicole Burnes
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
ADVERTISING & MARKETING
Affiliate Summit West Amy Rodriguez 1/17/2010 Rio All-Suite Hotel & Casino NSF Not Supplied
Affiliate Summit Conference Director 1/19/2010 Las Vegas, NV 150 Exhibitors
www.affiliatesummit.com 417-278-6648 4,000 Attendees
ASI Show Orlando Mary Upton 1/3/2010 Orange County Convention Center 100,000 nsf
The ASI Show Inc. VP of Trade Show Operations 1/5/2010 Orlando, FL 650 Exhibitors
www.asishow.com 215-953-3197 4,500 Attendees
The PPAI Expo 2010 Darel Cook 1/11/2010 Mandalay Bay Convention Center 392,000 nsf
Promotional Products Association International Dir., Expositions & Meetings 1/15/2010 Las Vegas, NV 1,631 Exhibitors
www.theppaiexpo.com 972-258-3075 23,050 Attendees
AGRICULTURE & FARMING
2010 IFCA Winter Convention & Trade Show Jean Payne 1/19/2010 Peoria Civic Center 35,000 nsf
Illinois Fertilizer & Chemical Association President 1/21/2010 Peoria, IL 410 Exhibitors
www.ifca.com/convention 309-827-2774 37,000 Attendees
Cattle Industry National Convention Kristin Torres 1/27/2010 Henry B. Gonzalez Convention Center 80,000 nsf
& NCBA Trade Show Mgr., Trade Show 1/29/2010 San Antonio, TX 280 Exhibitors
National Cattlemen’s Beef Association & Assn. Marketing 6,000 Attendees
www.beefusa.org 303-694-0305
Central Environmental Nursery Susan Compton 1/25/2010 Greater Columbus Convention Center 125,000 nsf
Trade Show 2010 (CENTS) Trade Show & Event Mgr. 1/27/2010 Columbus, OH 617 Exhibitors
Ohio Nursery & Landscape Association 614-899-1195 11,039 Attendees
www.onla.org
Fort Wayne Farm Show Fred Cline 1/12/2010 Allen County War Memorial Coliseum 90,200 nsf
Tradexpos Inc. Show Director 1/14/2010 Ft. Wayne, IN 344 Exhibitors
www.tradexpos.com 507-437-4697 37,000 Attendees
Iowa Pork Congress Doug Fricke 1/27/2010 Iowa Events Center 90,000 nsf
Iowa Pork Producers Association Dir. of Trade Show Marketing 1/28/2010 Des Moines, IA 400 Exhibitors
www.iowaporkcongress.org 515-225-7675 5,000 Attendees
Michigan Agri-Business Association Jim Byrum 1/11/2010 Lansing Center 44,000 nsf
77th Annual Winter Conference & Trade Show Show Contact 1/13/2010 Lansing, MI 65 Exhibitors
MABA 517-336-0223 900 Attendees
www.miagbiz.org
Nebraska Agri-Business Exposition Rebecca Barker 1/27/2010 Qwest Center 12,000 nsf
Nebraska Agri-Business Association, Inc. Dir., Conventions 1/28/2010 Omaha, NE 120 Exhibitors
www.na-ba.com & Advertising Svcs. 3,000 Attendees
402-476-1528
Northern Illinois Farm Show Marshall Brown 1/7/2010 NIU Convocation Center 38,500 nsf
Cygnus Expositions Show Manager/ 1/8/2010 DeKalb, IL 235 Exhibitors
www.farmshows.com Operations Director 30,000 Attendees
800-827-8007 x 3303
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
Continued on page 50
48 November 2009 Trade Show Executive www.TradeShowExecutive.com

TSE’s Trade Show Locator
Continued from page 48
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years
Flexibility to Handle Your
Unique Requirements
Visit www.SMART-reg.com or call (888) 999-9169
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
AGRICULTURE & FARMING (continued)
Power Show Ohio Dennis Alford 1/29/2010 Ohio Expo Center & State Fair 150,000 nsf
Ohio-Michigan Equipment Dealers Association Show Manager 1/31/2010 Columbus, OH 250 Exhibitors
www.omeda.org/powershow/index.html 614-889-1309 30,000 Attendees
Topeka Farm Show Fred Cline 1/5/2010 Kansas Expocentre 57,400 nsf
Tradexpos Inc. Show Director 1/7/2010 Topeka, KS 247 Exhibitors
www.tradexpos.com 507-437-4697 38,000 Attendees
Truck Loggers Association Annual Coastal Helena Jehnichen 1/20/2010 Victoria Conference Centre NSF Not Supplied
Forestry Convention & Trade Show Events Director 1/22/2010 Victoria, BC 60 Exhibitors
TLA 604-684-4291 x5 2,000 Attendees
www.tla.ca
AMUSEMENT, ENTERTAINMENT & GAMING
AVN Adult Entertainment Expo Keith Owen 1/7/2010 Sands Expo & Convention Center 100,000 nsf
Home Entertainment Events, Inc. Exhibitor Services 1/10/2010 Las Vegas, NV 400 Exhibitors
www.adultentertainmentexpo.com 888-421-1107 30,000 Attendees
APPAREL, BEAUTY, SHOES & TEXTILES
Atlanta Apparel Jo Ann Miller Marshall 1/22/2010 AmericasMart Atlanta NSF Not Supplied
AMC, Inc. Sr. Vice President 1/25/2010 Atlanta, GA 1,000 Exhibitors
www.americasmart.com 404-220-2235 Attendees Not Supplied
Denver International Western/ Amy Thomas 1/15/2010 Denver Merchandise Mart 200,000 nsf
English Apparel & Equipment Market Show Manager 1/19/2010 Denver, CO 1,100 Exhibitors
Denver Western & English Sales Association 303-295-1040 12,000 Attendees
www.denver-wesa.com
Imprinted Sportswear Show Long Beach Nikki Houston 1/22/2010 Long Beach Convention Center 110,000 nsf
Nielsen Business Media, Inc. Show Director 1/24/2010 Long Beach, CA 500 Exhibitors
www.issshows.com 770-291-5416 13,500 Attendees
Printsource New York Massimo Iacoboni 1/11/2010 7W New York/7 West 34th Street NSF Not Supplied
Printsource New York Inc. Producer 1/13/2010 New York, NY 100 Exhibitors
www.printsourcenewyork.com 212-352-1005 2,500 Attendees
Texworld USA Stephanie Everett 1/19/2010 Jacob K. Javits Convention Center NSF Not Supplied
Messe Frankfurt, Inc. Show Manager 1/21/2010 New York, NY 148 Exhibitors
www.texworldUSA.com 770-984-8016 1,900 Attendees
ART, MUSIC & CULTURE
The 2010 NAMM Show Kevin Johnstone 1/14/2010 Anaheim Convention Center NSF Not Supplied
NAMM, the trade association of the Director of Trade Shows 1/17/2010 Anaheim, CA 1,505 Exhibitors
international music products industry 760-438-8007 x105 85,799 Attendees
www.namm.org/thenammshow/2010
APAP Conference NYC 2010 Susan Palmer 1/8/2010 Hilton New York 30,000 nsf
Association of Performing Arts Presenters Conference Planner 1/12/2010 New York, NY 400 Exhibitors
www.apapconference.org 888-717-APAP 4,300 Attendees
AUTOMOTIVE, TRUCKING & TRANSPORTATION
Florida RV Supershow Lesa Colvin 1/12/2010 Florida State Fairgrounds 976,000 nsf
Florida RV Trade Association Show Director 1/17/2010 Tampa, FL 468 Exhibitors
www.frvta.org 813-741-0488 5,070 Attendees
International Limousine, Charter & Tour Show Michelle Mendez 1/25/2010 Venetian & Palazzo Resort Hotel Casinos 41,000 nsf
Bobit Business Media Director of Events 1/27/2010 Las Vegas, NV 93 Exhibitors
www.lctshow.com 310-533-2453 2,500 Attendees
Marketplace 2010 Lynn Brewer 1/15/2010 Gaylord National Resort 150,000 nsf
American Bus Association VP of Mtgs. & Education 1/19/2010 & Convention Center 200 Exhibitors
www.marketplace.issi.net 202-842-1645 National Harbor, MD 3,500 Attendees
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
50 November 2009 Trade Show Executive www.TradeShowExecutive.com

Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years
Always Ten Steps Ahead
TSE’s Trade Show Locator
Visit www.SMART-reg.com or call (888) 999-9169
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
AUTOMOTIVE, TRUCKING & TRANSPORTATION (continued)
North American International Auto Show Rod Alberts 1/13/2010 Cobo Convention Center 610,000 nsf
NAIAS Executive Director 1/14/2010 Detroit, MI 119 Exhibitors
www.naias.com 248-643-0250 650,000 Attendees
BUILDING EDUCATION, & CONSTRUCTION
TRAINING, SCIENCE & RESEARCH
AED Summit & CONDEX Dave Gordon 1/21/2010 Henry B. Gonzalez Convention Center 110,000 nsf
Associated Equipment Distributors, Inc. Publish/VP of Sales 1/22/2010 San Antonio, TX 135 Exhibitors
www.aednet.org 630-574-0650 x334 1,650 Attendees
AHR Expo: International Air Conditioning, Mark Stevens 1/25/2010 Orange County Convention Center 350,000 nsf
Heating, Refrigerating Exposition Vice President 1/27/2010 Orlando, FL 1,700 Exhibitors
International Exposition Company 203-221-9232 45,000 Attendees
www.ahrexpo.com
Atlantic City Pool & Spa Show Trish McCormick 1/26/2010 Atlantic City Convention Center NSF Not Supplied
Northeast Spa & Pool Association Show Manager 1/28/2010 Atlantic City, CA 462 Exhibitors
www.nespapool.org 609-689-9111 12,750 Attendees
CONEX Wisconsin/Northern Illinois Megan Stark 1/27/2010 Wisconsin Exposition Center 83,000 nsf
Cygnus Expositions Operations Manager 1/28/2010 West Allis, WI 175 Exhibitors
www.conexshows.com 800-827-8009 x3357 5,000 Attendees
Heavy Duty Aftermarket Week William Glasgow, Sr. 1/18/2010 The Mirage 100,000 nsf
William T. Glasgow, Inc. Show Manager 1/21/2010 Las Vegas, NV 230 Exhibitors
www.hdaw.org 708-226-1300 2,000 Attendees
International Builders’ Show Mark Pursell 1/19/2010 Las Vegas Convention Center 1,037,000 nsf
National Association of Home Builders Sr. VP, Exhib., Mktg. & Sales 1/22/2010 Las Vegas, NV 1,800 Exhibitors
www.buildersshow.com 202-266-8471 103,000 Attendees
Kitchen, Bath & Renovation Show Jan Currier 1/22/2010 Winnipeg Convention Centre 33,500 nsf
Manitoba Home Builders Association Show Manager 1/24/2010 Winnipeg, MB Exhibitors Not Supplied
www.kitchenandbathshow.com 204-925-2566 15,000 Attendees
MASCON Cassie Fitzke 1/13/2010 Boston Convention & Exhibition Center 65,000 nsf
Cygnus Expositions Operations Manager 1/14/2010 Boston, MA 190 Exhibitors
www.conexshows.com 800-827-8009 x3357 4,500 Attendees
National Pavement Expo Lynnette Sjoquist 1/20/2010 Nashville Convention Center 40,000 nsf
Cygnus Expositions Show Director 1/23/2010 Nashville, TN 145 Exhibitors
www.nationalpavementexpo.co 952-808-3317 2,400 Attendees
Prairie Showcase Buying Show & Convention Caren Kelly 1/20/2010 Prairieland Park 60,000 nsf
Western Retail Lumber Association Mgr., Marketing & Tradeshows 1/22/2010 Saskatoon, SK 251 Exhibitors
www.wrla.org 204-953-1693 2,500 Attendees
Underground Construction Technology Karen Francis 1/19/2010 Tampa Convention Center 125,000 nsf
Int’l. Conference & Exhibition Convention Manager 1/21/2010 Tampa, FL 200 Exhibitors
Oildom Publishing of Texas, Inc. 281-558-6930 x222 3,000 Attendees
www.uctonline.com
COMMUNICATIONS & BROADCASTING
NATPE Market & Conference Rick Feldman 1/25/2010 Mandalay Bay Resort & Casino NSF Not Supplied
National Association of Television Program Executives President & CEO 1/27/2010 Las Vegas, NV 250 Exhibitors
www.natpemarket.com 310-453-4440 5,000 Attendees
DENTAL
Rocky Mountain Dental Convention Korinna Milam 1/21/2010 Colorado Convention Center 50,000 nsf
Metro Denver Dental Society Convention Director 1/23/2010 Denver, CO 275 Exhibitors
www.mddsdentist.com 303-488-9700 x3274 8,500 Attendees
Southwest Dental Conference Jane Evans 1/21/2010 Dallas Convention Center 42,000 nsf
Dallas County Dental Society Executive Director 1/23/2010 Dallas, TX 350 Exhibitors
www.swdentalconf.org 972-386-5741 x226 10,800 Attendees
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
Continued on page 52
www.TradeShowExecutive.com Trade Show Executive November 2009 51

TSE’s Trade Show Locator
Continued from page 51
Visit www.SMART-reg.com or call
(888) 999-9169
We never
miss a shot
Providing Fail-Safe Registration and Lead Retrieval with
Passionate Customer Service for over 24 Years
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
DENTAL (continued)
Yankee Dental Congress 35 Rachel Marks 1/27/2010 Boston Convention & Exhibition Center 100,000 nsf
Massachusetts Dental Society Exhibits Coordinator 1/31/2010 Boston, MA 525 Exhibitors
www.yankeedental.com 508-449-6059 29,000 Attendees
EDUCATION, TRAINING, SCIENCE & RESEARCH
Joint Mathematics Meetings Penny Pina 1/13/2010 Moscone Center West 17,000 nsf
American Mathematical Society Dir. of Mtgs. & Conferences 1/16/2010 San Francisco, CA 70 Exhibitors
www.ams.org 401-455-4145 6,000 Attendees
LabAutomation2010 Brenda Dreier 1/23/2010 Palm Springs Convention Center NSF Not Supplied
Association for Laboratory Automation Event Management Director 1/27/2010 Palm Springs, CA 250 Exhibitors
www.labautomation.org/LA10 630-208-6830 4,000 Attendees
OMEA Professional Development Conference David Adamson 1/28/2010 Duke Energy Center 100,000 nsf
Ohio Music Education Association Business/Exhibits Manager 1/30/2010 Cincinnati, OH 250 Exhibitors
www.omea-ohio2.org 440-449-5379 2,800 Attendees
TASA Midwinter Conference & Education Expo Pat Johnston 1/24/2010 Austin Convention Center 45,000 nsf
Texas Association of School Administrators Exhibits Coordinator 1/27/2010 Austin, TX 400 Exhibitors
www.tasanet.org 512-477-6361 4,500 Attendees
Wisconsin State Education Convention Dorreen Dembski 1/20/2010 Midwest Airlines Center 40,000 nsf
Wisconsin Association of School Boards Dir. of Communication Svcs. 1/22/2010 Milwaukee, WI 250 Exhibitors
www.wasb.org/convention 877-705-4422 2,000 Attendees
ELECTRICAL & ELECTRONICS
2010 International CES Karen Chupka 1/7/2010 Las Vegas Convention Center NSF Not Supplied
Consumer Electronics Association VP, Events & Conferences 1/10/2010 & Hilton/The Venetian 2,500 Exhibitors
www.cesweb.org 703-907-7639 Las Vegas, NV 110,000 Attendees
EXHIBITION & MEETING INDUSTRY
The Special Event 2010 Sharon Morabito 1/12/2010 New Orleans Ernest N. Morial 160,000 nsf
Penton Media Group Show Director 1/15/2010 Convention Center 360 Exhibitors
www.thespecialeventshow.com 203-358-3732 New Orleans, LA 9,000 Attendees
WFA Convention & Trade Show Willa Myrman 1/24/2010 Grand Sierra Resort & Casino 20,000 nsf
Western Fairs Association Sales & Trade Show Coordinator 1/27/2010 Reno, NV 200 Exhibitors
www.fairsnet.org 916-927-3100 1,000 Attendees
FOOD & BEVERAGE
35th Winter Fancy Food Show Chris Nemcheck 1/17/2010 Moscone Center NSF Not Supplied
National Association for the Specialty Food Trade Sr. VP, Membership & Exhibition 1/19/2010 San Francisco, CA 1,100 Exhibitors
www.fancyfoodshows.com 212-482-6440 x123 10,000 Attendees
International Poultry Expo Charles Olentine 1/27/2010 Georgia World Congress Center 357,000 nsf
& International Feed Expo Executive Vice President 1/29/2010 Atlanta, GA 945 Exhibitors
U.S. Poultry & Egg Association 770-493-9401 20,000 Attendees
www.internationalpoultryexposition.com
Northwest Food Manufacturing Karen Waggoner 1/17/2010 Oregon Convention Center 25,000 nsf
& Packaging Expo & Conference Membership & Events Mgr. 1/20/2010 Portland, OR 350 Exhibitors
Northwest Food Processors Association 503-327-2200 4,000 Attendees
www.nwfpa.org
Philadelphia National Candy, Maureen Walter 1/10/2010 Atlantic City Convention Center NSF Not Supplied
Gift & Gourmet Show Show Manager 1/12/2010 Atlantic City, NJ 200 Exhibitors
Philadelphia National Candy, Gift & Gourmet Show 888-CANDY-89 3,500 Attendees
www.phillycandyshow.com
Unified Wine & Grape Symposium Lyndie Boulton 1/26/2010 Sacramento Convention Center 165,000 nsf
Unified Wine & Grape Symposium, LLC Executive Director 1/29/2010 Sacramento, CA 600 Exhibitors
www.unifiedsymposium.org 530-753-3142 12,000 Attendees
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
52 November 2009 Trade Show Executive www.TradeShowExecutive.com

Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years
Flexibility to Handle Your
Unique Requirements
Visit www.SMART-reg.com or call (888) 999-9169
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING
Atlanta International Area Rug Market Jo Ann Miller Marshall 1/7/2010 AmericasMart Atlanta NSF Not Supplied
featuring The National Oriental Rug Show Sr. Vice President 1/11/2010 Atlanta, GA 4,000 Exhibitors
AMC, Inc. 404-220-2235 Attendees Not Supplied
www.americasmart.com
EDUCATION, TRAINING, SCIENCE & RESEARCH
Atlanta International Gift Jo Ann Miller Marshall 1/8/2010 AmericasMart Atlanta NSF Not Supplied
& Home Furnishings Market Sr. Vice President 1/12/2010 Atlanta, GA 4,000 Exhibitors
AMC/AmericasMart 404-220-2235 Attendees Not Supplied
www.americasmart.com
Interior Design Show Shauna Levy 1/21/2010 Metro Toronto Convention Centre 60,000 nsf
MMPI Canada Vice President 1/24/2010 Toronto, ON 350 Exhibitors
www.interiordesignshow.com 800-667-6278 55,000 Attendees
Mid-Atlantic Nursery Trade Show (MANTS) Vanessa Finney 1/6/2010 Baltimore Convention Center 300,000 nsf
MANTS Executive VP 1/8/2010 Baltimore, MD 972 Exhibitors
www.mants.com 410-296-6959 10,600 Attendees
STMA Annual Conference & Exhibition David Rosenberg 1/12/2010 Disney’s Coronado Springs Resort 88,000 nsf
Sports Turf Managers Association Show Manager 1/16/2010 & Convention Center 150 Exhibitors
www.stma.org 401-847-8623 Lake Buena Vista, FL 1,000 Attendees
Tropical Plant Industry Exhibition Sabrina Haines 1/14/2010 Greater Fort Lauderdale/ 52,000 nsf
Florida Nursery, Growers & Landscape Association Trade Show Services Mgr. 1/16/2010 Broward County Convention Center 500 Exhibitors
www.fngla.org 407-295-7994 Ft. Lauderdale, FL 8,500 Attendees
The WESTERN Sarah Woody Bibens 1/3/2010 Overland Park Convention Center 45,000 nsf
WESTERN Nursery & Landscape Association Executive Dir./Exhibit Mgr. 1/4/2010 Overland Park, KS 450 Exhibitors
www.wnla.org 888-233-1876 x701 3,200 Attendees
JEWELRY
Jewelers International Showcase Michele Carter 1/30/2010 Miami Beach Convention Center 110,000 nsf
JIS Show Director 2/1/2010 Miami Beach, FL 600 Exhibitors
www.jisshow.com 561-998-0205 x4 10,000 Attendees
MEDICAL & HEALTHCARE PRODUCTS
SCCM Critical Congress Pamela Dallstream 1/9/2010 Miami Beach Convention Center 36,500 nsf
Society of Critical Care Medicine Dir. of Meetings & Conventions 1/13/2010 Miami Beach, FL 175 Exhibitors
www.sccm.org 847-827-6869 5,000 Attendees
SPIE Photonics West Roberta Hart 1/23/2010 Moscone Center 116,000 nsf
SPIE Manager, Exhibitions 1/28/2010 San Francisco, CA 1,000 Exhibitors
www.spie.org 360-676-3290 17,000 Attendees
STS 46th Annual Meeting Rachel Dixon 1/24/2010 Greater Fort Lauderdale/ 47,000 nsf
Society of Thoracic Surgeons Mtgs. & Conventions 1/26/2010 Broward County Convention Center 130 Exhibitors
www.sts.org Sr. Coordinator Ft. Lauderdale, FL 2,600 Attendees
312-202-5800
PHARMACEUTICALS
CSHP Professional Practice Conference Desarae Davidson 1/30/2010 Sheraton Centre Toronto NSF Not Supplied
Canadian Society of Hospital Pharmacists Exhibit Manager 2/3/2010 Toronto, ON 70 Exhibitors
www.cshp.ca 613-736-9733 800 Attendees
POLICE, FIRE, SECURITY & EMERGENCY SERVICES
ACA Winter Conference Hannah Baysden 1/22/2010 Tampa Convention Center 175,000 nsf
American Correctional Association Acting Director 1/27/2010 Tampa, FL 400 Exhibitors
www.aca.org 800-222-5646 x0011 5,000 Attendees
PRINTING, GRAPHICS, PHOTOGRAPHY & PUBLISHING
ALA 2010 Midwinter Meeting Paul Graller 1/15/2010 Boston Convention & Exhibition Center 95,000 nsf
Hall-Erickson Show Manager 1/19/2010 Boston, MA 450 Exhibitors
www.ala.org 630-434-7779 11,000 Attendees
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
Continued on page 54
www.TradeShowExecutive.com Trade Show Executive November 2009 53

TSE’s Trade Show Locator
Continued from page 53
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years
Always Ten Steps Ahead
Visit www.SMART-reg.com or call (888) 999-9169
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
REAL ESTATE, BUSINESS OPPORTUNITIES & LAND DEVELOPMENT
The Franchise & Business Ken Muir 1/9/2010 Humble Civic Center NSF Not Supplied
Opportunities Expo - Houston U.S. Show Manager 1/10/2010 Houston, TX Exhibitors Not Supplied
National Event Management 905-477-2677 x233 Attendees Not Supplied
www.houstonfranchiseexpo.com/
EDUCATION, TRAINING, SCIENCE & RESEARCH
The Franchise & Business Ken Muir 1/30/2010 Valley Forge Convention Center NSF Not Supplied
Opportunities Expo - Philadelphia U.S. Show Manager 1/31/2010 King of Prussia, PA Exhibitors Not Supplied
National Event Management 905-477-2677 x233 Attendees Not Supplied
www.usfranchiseexpos.com/
Franchise Expo South Richard Del Giorno 1/15/2010 Miami Beach Convention Center NSF Not Supplied
MFV Expositions Show Director 1/17/2010 Miami Beach, FL 300 Exhibitors
www.franchiseexposouth.com 201-881-1640 10,000 Attendees
The National Franchise & Business Karen Heffer 1/23/2010 Exhibition Park NSF Not Supplied
Opportunities Show - Halifax Canadian Show Manager 1/24/2010 Halifax, NS Exhibitors Not Supplied
National Event Management 905-477-2677 x229 Attendees Not Supplied
www.halifaxfranchiseshow.com/
The National Franchise & Business Karen Heffer 1/9/2010 Metro Toronto Convention Centre 35,000 nsf
Opportunities Show - Toronto Canadian Show Manager 1/10/2010 Toronto, ON 150 Exhibitors
National Event Management 905-477-2677 x229 5,000 Attendees
www.franchiseshowinfo.com
RELIGION
RCMA World Conference & Expo DeWayne Woodring 1/26/2010 Fort Worth Convention Center 31,500 nsf
Religious Conference Management Association Executive Director 1/29/2010 Ft. Worth, TX Exhibitors Not Supplied
www.rcmaweb.org 317-632-1888 1,400 Attendees
RETAIL DISTRIBUTION
Retail’s Big Show Susan Newman 1/10/2010 Jacob K. Javits Convention Center 175,000 nsf
National Retail Federation VP, Conferences 1/13/2010 New York, NY 586 Exhibitors
www.nrf.com/annual09 202-626-8154 18,500 Attendees
SPORTING GOODS & RECREATION
AFCA Convention Sandi Atkinson 1/10/2010 Orlando World Center Marriott Resort 75,000 nsf
American Football Coaches Association Dir. of Membership & Events 1/13/2010 & Convention Center 220 Exhibitors
www.afca.com 254-754-9900 Orlando, FL 6,000 Attendees
ATA Trade Show Cindy Brophy 1/13/2010 Greater Columbus Convention Center 150,000 nsf
Archery Trade Association Trade Show Manager 1/15/2010 Columbus, OH 475 Exhibitors
www.archerytrade.org 801-815-8251 7,500 Attendees
Int’l. Marina & Boatyard Conference Rachel LaMarre 1/27/2010 Tampa Convention Center 40,000 nsf
Association of Marina Industries IMBC Co-Coordinator 1/29/2010 Tampa, FL 125 Exhibitors
www.marinaassociation.org/imbc 401-682-7334 650 Attendees
PGA Merchandise Show Ed Several 1/28/2010 Orange County Convention Center 500,000 nsf
Reed Exhibitions Group Vice President 1/30/2010 Orlando, FL 1,000 Exhibitors
www.pgashow.com 203-840-5932 45,000 Attendees
Outdoor Retailer Winter Market 2010 Kenji Haroutunian 1/21/2010 Calvin L. Rampton Salt Palace 330,000 nsf
Neilsen Business Media, Inc. Show Director 1/24/2010 Convention Center 760 Exhibitors
www.outdoorretailer.com 949-226-5794 Salt Lake City, UT 16,500 Attendees
SHOT Show 2010 Dennis MacDonald 1/19/2010 Sands Expo & Convention Center 707,000 nsf
Reed Exhibitions Show Manager 1/22/2010 Las Vegas, NV 1,800 Exhibitors
www.shotshow.org 203-840-5469 25,000 Attendees
SIA Snow Show Debbie Brown DesRoches 1/28/2010 Colorado Convention Center 350,000 nsf
SnowSports Industries America Dir. of Trade Shows & Mtgs. 1/31/2010 Denver, CO 450 Exhibitors
www.snowsports.org 703-506-4200 18,000 Attendees
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
54 November 2009 Trade Show Executive www.TradeShowExecutive.com

Visit www.SMART-reg.com or call
(888) 999-9169
We never
miss a shot
Providing Fail-Safe Registration and Lead Retrieval with
Passionate Customer Service for over 24 Years
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
SPORTING GOODS & RECREATION (continued)
Sports Licensing & Tailgate Show Hardy Katz 1/20/2010 Mandalay Bay Convention Center NSF Not Supplied
ShowProCo, Inc. Show Director 1/22/2010 Las Vegas, NV Exhibitors Not Supplied
www.showproco.com 305-893-8771 x107 Attendees Not Supplied
Surf
EDUCATION,
Expo
TRAINING, SCIENCE & RESEARCH
Roy Turner 1/14/2010 Orange County Convention Center 260,000 nsf
Surf Expo, a division of dmg world media VP/Show Director 1/16/2010 Orlando, FL 1,000 Exhibitors
www.surfexpo.com 678-781-7900 15,000 Attendees
TOYS, HOBBIES & GIFTS
California Gift Show Peggy Coleman 1/12/2010 Los Angeles Convention Center NSF Not Supplied
MMPI VP of Marketing, L.A. Mart 1/18/2010 & L.A. Mart 1,000 Exhibitors
www.californiagiftshow.com & California Gift Show Los Angeles, CA 20,000 Attendees
213-763-5811
Canadian Toy & Hobby Fair Sheila Edmondson 1/31/2010 International Centre NSF Not Supplied
Canadian Toy Association Executive Director 2/2/2010 Toronto, ON 1,100 Exhibitors
www.cdntoyassn.com 905-660-5690 22,000 Attendees
CGTA Spring 2010 Gift Show Karen Bassels 1/31/2010 International Centre & 1,000,000 nsf
Canadian Tableware & Gift Association Gift Show Manager 2/4/2010 Toronto Congress Centre 1,000 Exhibitors
www.cgta.org 416-679-0170 Toronto, ON 16,500 Attendees
CHA Winter Convention & Trade Show Anthony Lee 1/24/2010 Anaheim Convention Center 325,000 nsf
Craft & Hobby Association VP, Meetings & Expositions 1/27/2010 Anaheim, CA 800 Exhibitors
www.chashow.org 201-835-1234 16,000 Attendees
The Chicago Market: Living & Giving Myron Maurer 1/21/2010 The Merchandise Mart NSF Not Supplied
MMPI Sr. VP, General Manager 1/27/2010 Chicago, IL Exhibitors Not Supplied
www.shopchicagomarket.com 312-527-7523 Attendees Not Supplied
New York International Gift Fair Dorothy Belshaw 1/30/2010 Jacob K. Javits Convention Center 510,000 nsf
GLM, a dmg world media business Sr. VP & Show Director 2/4/2010 & Pier 94 2,800 Exhibitors
www.nyigf.com 914-421-3345 New York, NY 31,000 Attendees
OASIS Gift Show Kristi Thomas 1/28/2010 University of Phoenix Stadium 240,000 nsf
KKT Event Management Principal 1/30/2010 Glendale, AZ 350 Exhibitors
www.oasis.org 602-952-2050 4,000 Attendees
Orlando Gift Show Christina Bell 1/15/2010 Orange County Convention Center 50,000 nsf
Urban Expositions Show Manager 1/17/2010 Orlando, FL 300 Exhibitors
www.orlandogiftshow.com 678-370-0335 5,000 Attendees
The Seattle Gift Show Lisa Glosson 1/23/2010 Washington State Convention 100,000 nsf
Urban Expositions Show Director 1/26/2010 & Trade Center 700 Exhibitors
www.seattlegift.com 678-370-0334 Seattle, WA 10,000 Attendees
TRAVEL, HOTELS & RESTAURANTS
Hotel, Motel & Restaurant Supply Show Linda Cremer 1/26/2010 Myrtle Beach Convention Center 50,000 nsf
of the Southeast Show Director 1/28/2010 Myrtle Beach, SC 500 Exhibitors
Leisure Time Unlimited, Inc. 843-448-9483 22,000 Attendees
www.hmrsss.com
VETERINARY
NAVC Conference Dona Gindy 1/16/2010 Gaylord Palms Resort 278,000 nsf
The North American Veterinary Conf./ Dir. of Exhibits & Mktg. 1/20/2010 & Convention Center/ 720 Exhibitors
Eastern States Veterinary Assn., Inc. 352-375-5672 Orlando World Center 15,000 Attendees
www.tnavc.org
Marriott Resort & Convention Center
Orlando, FL
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
www.TradeShowExecutive.com Trade Show Executive November 2009 55

People
Freeman Chair
Don Freeman
was appointed
Chair of the Dallas
Convention &
Visitors Bureau for
the 2009-2010 fiscal
year. He will replace
Freeman
outgoing Chair
Laura Estrada.
Freeman is a member of the Convention
Industry Council’s (CIC) Hall of Leaders
and has received the Trade Show Exhibitors
Association (TSEA) Distinguished Services
Award and the Professional Convention
Management Association (PCMA)
President’s and Distinguished Member
awards. He is also on the board of the
Greater Dallas Chamber of Commerce.
Reach Don at (214) 445-1000 or
don.freeman@freemanco.com; Laura at
(214) 571-1000 or lestrada@dallascvb.com
O’Connell
Price
Freeman President John O’Connell
added the responsibilities of chief operating
officer to his duties after COO Jeff Price
stepped down in late October. O’Connell
joined Freeman in 1988 and was named
president last year. As president, he
has overall responsibility for Freeman’s
operations in the U.S. and Canada. Jeff
Price, COO of Freeman since July 2007,
left to pursue other opportunities and did
not disclose his future career plans.
Price was chairman of the
International Association of Exhibitions &
Events (IAEE) in 2007 and a past chairman
of the National Association of Consumer
Shows (NACS). He was also a trustee of
the Exhibition Industry Foundation (EIF).
Prior to joining Freeman, Price spent five
years as president of Cygnus Expositions,
where he increased the show management
portfolio from a dozen events to more than
40, totaling more than seven million net
square feet.
Price’s earlier career included
tenures as the president/CEO of Dallas
Market Center Expositions and director
of trade shows for the Sporting Goods
Manufacturers Association (SGMA).
Reach John at (214) 445-1000 or
john.oconnell@freemanco.com; Jeff at
(817) 734-9180 or isjeff@aol.com
Patrick Skaggs
was named assistant
general manager of
the Georgia World
Congress Center
effective December
1. Skaggs comes
to Atlanta from
Skaggs
Richmond, VA,
where he was assistant
general manager of the Greater Richmond
Convention Center. He fills a position
vacated August 1, when Kevin Duvall was
promoted to chief operating officer. Reach
Index to Advertisers
Association for Convention
Operations Management (ACOM)
www.acomonline.org ......................................................p. 59
Atlantic City Convention & Visitors Authority
www.atlanticcitynj.com...........................................Cover 2
Branson Convention Center (Branson, MO)
www.bransonconvention.com .................................... p. 9
The Broadmoor (Colorado Springs, CO)
www.broadmoor.com......................................................p. 44
Cox Convention Center (Oklahoma City, OK)
www.coxconventioncenter.com.............................p. 46
George Fern Company
www.georgefern.com............................................p. 36-37
Gatlinburg Department of Tourism
www.gatlinburg-tn.com.................................................p. 47
Irving Convention & Visitors Bureau
www.irvingtexas.com......................................................p. 47
Palm Beach County Convention Center
(West Palm Beach, FL)
www.pbconventioncenter.com ...............................p. 45
Pasadena Convention Center (Pasadena, CA)
www.pasadenacenter.com.........................................p. 43
Patrick at (804) 783-7310 or pskaggs@
greaterrichmondcc.com; Kevin Duvall at
(404) 223-4000 or kduvall@gwcc.com
Jack Ferguson (left) with Tom Muldoon
Jack Ferguson was named president
& CEO of the Philadelphia Convention
& Visitors Bureau effective Jan. 1, 2011.
He will replace Tom Muldoon, who
will step down at the end of 2010.
Ferguson is currently executive vice
president of the bureau. He will begin
overseeing the operations of the various
departments over the course of the year.
Reach Jack at (215) 636-3310 or
jackf@pcvb.org; Tom at (215) 636-3333
or tomm@pcvb.org
PrivilegedAccess.tv
www.PrivilegedAccess.tv...................................p. 12-16
Providence Warwick Convention & Visitors Bureau
www.goprovidence.com...............................................p. 46
Ronald Reagan Building & International Trade
Center (Washington, DC)
www.itcdc.com.....................................................................p. 44
Savannah International Trade & Convention
Center (Savannah, GA)
www.savtcc.com.................................................................p. 45
SMART-reg International, Inc.
www.smart-reg.com ...............................................p. 48-55
SMG
www.smgworld.com.........................................................p. 21
South Point Hotel & Casino (Las Vegas, NV)
www.southpointcasino.com......................................... p. 7
Donald E. Stephens Convention Center
(Rosemont, IL)
www.rosemont.com..................................................Cover 4
Trade Show Executive
www.tradeshowexecutive.com............p. 31, 33, 35
United Service Companies
www.unitedhq.com..................................................p. 23-27
56 November 2009 Trade Show Executive www.TradeShowExecutive.com

Measure Performance Using
The CEIR Index
Inside The Index, you will discover:
How the exhibition industry performed overall and in 11 industry sectors
Which economic factors have impacted exhibition growth last year
How your exhibition compares to others utilizing charts, graphs and data analysis
What are the top-performing industries and which sectors are in transition
How to compare your exhibition data to others in your industry sector
How to attract buyers and secure venture capital funding to purchase new shows
Consider the advantage in sales to exhibitors and sponsors by
demonstrating better results for your event.
Why should I register my exhibition data?
Now more than ever in an uncertain economy, it is imperative to expand The Index to include additional events in order to provide
higher quality data, report options, and more frequent reporting. For example, The Index shows the decline in revenue in 2001 and
2002 and the fact that the revenue metric trailed the other metrics by more than a year in recovery was a real plus for exhibition
organizers. It was tangible evidence of what exhibiting companies were facing and whether to hold the line on pricing and whether
they should absorb increased costs to protect themselves. The CEIR Index is the ONLY TOOL that can be applied to the entire U.S.
exhibition industry to analyze its performance.
The goal is to increase participation to 800 exhibitions in order to release data on a quarterly basis, providing you even more useful
tools. All submissions are kept completely confidential through a “blind submission” process to an independent consulting firm and
reports all data in the aggregate.
What’s in it for me?
When you submit your exhibition data, you will receive a COMPLIMENTARY 2009 6th Edition CEIR Index valued at $125 for
members upon its release – emailed to you directly at the address you provide.
To find out more and to submit data, visit www.ceir.org.
Thank you for supporting The CEIR Index!

industry events
By Nicole Burnes, assistant editor
december 2009
Sunday Monday Tuesday Wednesday Thursday friday saturday
1 2 3 4
Hilton Daytona Beach 5
Brungardt
EDPA Conference
& Showcase
December 2-4, 2009
Renaissance Esmeralda Resort
& Spa, Indian Wells, CA
www.edpa.com
NCBMP Fall
Educational Conference
December 2-6, 2009
Hilton Daytona Beach
Oceanfront Resort,
Daytona Beach, FL
www.ncbmp.com
6
ESCA Annual Meeting
December 7, 2009
Georgia Dome, Atlanta, GA
www.esca.org
7
IAEE Expo! Expo!
Annual Meeting
& Exhibition 2009
December 8-10, 2009
Georgia World Congress
Center, Atlanta, GA
www.iaee.com
8
Voss
9
10
11
UFI – The Global
Association of the
Exhibition Industry
Marketing Focus
Meeting
December 11, 2009
Amsterdam RAI Exhibition
& Convention Centre,
Amsterdam, The Netherlands
www.ufi.org
12
Hyatt Regency Chicago
13
14
15
16
17
Georgia World Congress Center 18
19
Association Forum
of Chicagoland
Holiday Showcase
December 15, 2009
Hyatt Regency Chicago,
Chicago, IL
www.associationforum.org
20
21
22
22
24
25
26
27
28
29
30
31
More Details
Exhibit Designers & Producers Association
(EDPA) Conference & Showcase
December 2-4, 2009
Renaissance Esmeralda Resort & Spa, Indian Wells, CA
www.edpa.com
Event Management: EDPA, (203) 852-5698
National Coalition of Black Meeting
Planners (NCBMP) Fall Educational
Conference
December 2-6, 2009
Hilton Daytona Beach Oceanfront Resort,
Daytona Beach, FL
www.ncbmp.com
Event Management: NCBMP, (202) 628-3952
Exhibition Services & Contractors
Association (ESCA) Annual Meeting
December 7, 2009
Georgia Dome, Atlanta, GA
www.esca.org
Event Management: ESCA, (469) 574-0698
International Association of Exhibitions
& Events (IAEE) Expo! Expo! Annual
Meeting & Exhibition 2009
December 8-10, 2009
Georgia World Congress Center, Atlanta, GA
www.iaee.com
Event Management: IAEE, (972) 458-8119
UFI – The Global Association
of the Exhibition Industry Marketing
Focus Meeting
December 11, 2009
Amsterdam RAI Exhibition & Convention Centre,
Amsterdam, The Netherlands
www.ufi.org
Event Management: UFI, 33) 1 42 67 99 15
Association Forum of Chicagoland
Holiday Showcase
December 15, 2009
Hyatt Regency Chicago, Chicago, IL
www.associationforum.org
Event Management: Association Forum,
(312) 924-7000
Who’s Where
n Glenda Brungardt, manager of trade show
and events for Hewlett-Packard, will deliver “The HP
Perspective: Rewriting the Rules of Trade Shows”
keynote address at the EDPA Conference & Showcase
on Wednesday, December 2.
n Sandy Voss, director of trade show operations at
New Hope Natural Media, will present “Twenty Ways to
Go Green and Save $$$” on Thursday, December 10 at
IAEE’s Expo! Expo!.
58 November 2009 Trade Show Executive www.TradeShowExecutive.com

Convention Services is Key!
Unlocking Opportunities in Dallas this January
Join us for an Education and Networking Opportunity Developed just for You.
The Association for Convention Operations Management (ACOM) will host its
Annual Conference at the Westin City Center, January 8-10, 2010, in Dallas, Texas
just prior to the PCMA Conference.
As the only meetings industry association uniquely focused on the needs of Convention
Services professionals, you are assured a program that addresses the day-to-day challenges
Services professionals face—our programming is geared to help you achieve success, find
solutions, and learn new ways to partner with planners. The Conference will feature:
• Educational programming geared towards CSMs in Convention Centers, Hotels and CVBs
as well as Junior and Senior Level tracks
• Presentation of the ACOM CSM of the Year Awards
• Learning and Idea-sharing through networking with fellow CSMs
• An opportunity to earn CEUs to meet your CMP requirements
• And so much more...
Visit www.acomonline.org to see the full program and to register online.
Questions? 609-799-3712 or info@acomonline.org
Conference Sponsors:

Stephens Center Rosemont, I L
840,000 Sq. Ft. of Exhibit Hall Space
92,000 Sq. Ft. of Flexible Meeting Area
5 Minutes from O‛Hare Airport
Great Place to Network
Low Exhibitor Service Rates
Short Walk to Over 4,000 Hotel Rooms
Money
Smart
(847) 692-2220