Our brand principles - University of Southampton

Demonstrating
our difference.
Brand and visual
identity guidelines

2
| In these guidelines
The brand underpins our
communications. This
document covers the essence
of the brand, the thinking that
informs it and the visual
identity that brings the brand
alive. Whether you are a
communications specialist, a
commissioner of materials or
a designer, an understanding
of the brand is key.
1
Research excellence
The University of Southampton is a hub of invention and
creativity. Research shapes everything we do, from our
innovative teaching methods to our impressive portfolio
of spin-out companies. We aspire to change the world for
the better through our research, education, innovation
and enterprise.
Our reputation for breaking new ground has enabled us to
maintain our prestigious status as one of the UK’s top
research universities. We are among the top 15 UK
universities for research, receiving more than £80m in
research grants and contracts each year. In the 2008
Research Assessment Exercise, most of our research was
considered to be world leading or internationally excellent.
We are a member of the prestigious Russell Group, an
association of 20 major UK research universities, and one of
the top 100 universities in the world.
Our teaching is at the heart of our strong research culture
and you will be part of world-leading research
as it takes place.
2
Engineering and the
Environment
1 Core design elements
A designer’s guide to creating
consistent and highly engaging
communications using the elements
of our visual identity.
Page 7
2 Descriptors
A guide to using descriptors to
identify communications from
specific faculties, academic units,
research centres and institutes.
Page 11
3 Digital media
Producing digital communications,
including websites, emails, video,
e-newsletters, social media and clickturn
PDFs.
Page 30
4
3
4 Printed materials
For commissioners and designers.
A guide to producing printed
publications, including promotional
and informational brochures,
magazines, newsletters, direct
mail and posters.
Page 38
A full contents list can be found overleaf.

3
| In these guidelines – contents listing
4 |- Introducing the brand
5 |- our brand proposition and principles
6 |- seven statements that define us
7 |- Core design elements
8 |- our logo and brand policy
9 |- logo colourways, clear area, standard sizes and position
10 |- logo considerations
11 |- using descriptors
12 |- using descriptors
13 |- using descriptors
14 |- using descriptors
15 |- anniversary mark and Queen’s Anniversary Prize logo
16 |- primary and secondary colour palettes
17 |- primary typography and substitute fonts
18 |- creating the distinctive typographic style
19 |- choosing images
20 |- images to represent subjects and research
21 |- images to represent students and staff
22 |- using cut-out imagery
23 |- brand wall
24 |- good and bad examples
25 |- image use on the web
26 |- image use in publications
27 |- using MediaBin
28 |- Communicating on brand
29 |- our one of voice principles
30 |- Digital media
31 |- digital media
32 |- standard information architecture (SIA)
- for academic units
33 |- standard information architecture ( SIA)
for professional services
34 |- websites for groups and centres
35 |- creating video
36 |- producing HTML emails
37 |- other digital content
38 |- Printed materials
39 |- types of publications
40 |- choosing the right print format and print information
41 |- design elements, the 12-column grid structure
42 |- type-only promotional or informational brochure covers
43 |- full-bleed image promotional or informational
brochure covers
44 |- cut-out image promotional brochure covers
45 |- contents spreads
46 |- prospectus research story and
- informational/facilities spreads
47 |- prospectus directory and course pages
48 |- brochure spreads
49 |- themed reviews
50 |- instructional guides
51 |- annual report and review covers
52 |- annual report and review spreads
53 |- magazines
54 |- magazines
55 |- standard format for back covers
56 |- printed newsletter covers
57 |- two-page printed newsletters
58 |- examples of research report cover designs
59 |- direct mail and invitations
60 |- posters
61 |- social media icons
62 |- creating a 3D experience
63 |- Adverts, exhibitions and presentations
64 |- adverts
65 |- display and exhibition graphics
66 |- example PowerPoint presentation slides
67 |- PowerPoint presentation templates
68 |- Gifts, livery and signage
69 |- merchandising and gifts
70 |- livery
71 |- overview of campus signage
72 |- Stationery templates
73 |- corporate stationery
74 |- internal Word templates
Please direct enquiries to commssupport@southampton.ac.uk

Introducing the brand

5
| Introducing the brand – our brand proposition and principles
Our brand proposition
The University of Southampton combines academic
excellence with an innovative and entrepreneurial
approach to research, supporting a culture that
engages and challenges students and staff in their
pursuit of learning. Our culture of interdisciplinary
collaboration enables us to pioneer vital new fields
of study and shape tomorrow’s thinking.
This focus on excellence must also be reflected
in our communications. The objective is to present
the University as a single, cohesive organisation,
consisting of cutting-edge academic leadership.
Our brand is elegant and simple: the design should
not be overworked or embellished. This reflects our
status as a member of the Russell Group of researchintensive
UK universities.
Our brand principles
The University of Southampton seeks to:
– develop people and ideas capable
of leading change
– bring together individuals and
approaches to pioneer new fields
– preserve and extend valuable knowledge
– foster learning and discovery in all our
activities
– welcome individuals who can collaborate
and challenge
– translate our learning into societal and
commercial impact
– contribute to and draw upon the
strengths of Southampton and the region

6
| Introducing the brand – seven statements that define us
These seven statements present some of the University’s most important and appealing attributes,
covering our sense of purpose, approach, attitude to research and teaching, comprehensive offer,
people, enterprise and sense of place. Together, we believe these set us apart from our comparators
and make an offer that is appealing, relevant and distinctive in the UK and international higher
education marketplaces.
1
2
3
4
What the University
exists to do
We benefit our students, community,
society and the economy through
our research, education, innovation
and enterprise. We aspire to change
the world for the better.
What makes
us distinctive
We pursue solutions to questions
of societal importance by bringing
together individuals and approaches
from different disciplines to develop
new fields, technologies and practices.
An innovative approach in our
education, offering our students the
flexibility to tailor their degree to meet
their needs.
6
Why we are a comprehensive
university
We promote intellectual diversity
and engagement, exploring the
frontiers of knowledge across a
wide range of subjects, to enable
our researchers to tackle the biggest
challenges facing today’s society.
Our approach to education
and research
We have a culture of learning and
discovery that runs through all
our activities, resulting in worldclass
research and an outstanding
educational experience.
5
7
Southampton
people
We are a community of people who
are passionate about making a
difference, who work together
and rise to challenges.
Leadership in innovation
and enterprise
We have an impressive record of
translating research and learning
into successful societal and
commercial impact.
Our sense
of place
We are located in the historic port city
of Southampton, a hub for knowledge
and leisure industries with a strong
maritime heritage.
To make this positioning successful:
– our distinctiveness must be
brought out in our messages
– messages should be tailored
to different audiences
– imagery should be used to illustrate
and reinforce messages

Core design elements

8
| Core design elements – our logo and brand policy
Our brand is essential to make us stand out in an increasingly competitive and
global higher education environment. It is vital that we present a coherent
and clear University identity in our communications. The University logo
is a key part of our visual identity, making all our communications instantly
recognisable as a product of the University of Southampton.
1
Our objective is to present the University as a single, cohesive
organisation, consisting of cutting-edge academic leadership.
As such, the University logo is used in isolation.
2
Where relevant, the name of the academic unit will feature in a
descriptor, headline or in the body copy. This reinforces both the
University and the academic unit by giving each its own space
(see page 11 for the approved list of descriptors).
3
Faculties will not be individually branded for external promotion, with
the exception of centrally maintained faculty ‘landing pages’ on the
website that are maintained by Communications and Marketing, and
essential business stationery.
4
The University of Southampton does not support sub-brands. If you
have any queries, please email commssupport@southampton.ac.uk
University logo
The logo has a clean,
classic and elegant
feel. It is designed to
reflect our status and
brand positioning
Logo artwork
To access the University
logo, visit SUSSED/Services/
Communications and Marketing

9
| Core design elements – logo colourways, clear area, standard sizes and position
Logo clear area
Use the ‘o’ to create
the clear area
(also known as the
‘exclusion zone’)
No other items
such as headlines or
graphics are allowed
in this area
Logo standard position
The logo should appear in the top righthand
corner
Envelopes are an exception to this rule as
the top right corner is used for stamps
and franking
Some IT systems may also be exempt
with permission from Communications
and Marketing
The preferred position of third-party logos
is the back cover and the bottom right-hand
side for single-sided communications. The
logo must be clearly visible if it is placed
over an image
Logo artwork
To access the University
logo, visit SUSSED/Services/
Communications and Marketing
Logo colourways
Marine blue (Pantone 7469
or C: 100 M: 31 Y: 8 K: 44)
Black
Reversed out
Reversed out
The logo can be reversed
out of a coloured
background or image.
The coloured background
shape shown here is not
part of the logo
30mm
40mm
60mm
Logo standard sizes
On A4 format:
60mm
On 170 x 240 format:
60mm
On business cards:
40mm
Minimum size:
30mm
The logo must
not be stretched,
compressed or
otherwise distorted

10
| Core design elements – logo considerations
To help you use the logo correctly, we have highlighted some key points to consider.
Here are some examples of inappropriate use of the logo.
Physics and Astronomy
The logo is in the wrong colour
The logo has the academic unit name
directly underneath it. See page 11 for
correct use of descriptors
A white logo is used on a light photograph
A coloured logo is used on a dark
photograph
ANOTHER
LOGO
The logo has been stretched The logo has been rotated The logo has another logo within its
exclusion zone
The logo has a graphic element within its
exclusion zone

11
| Core design elements – using descriptors
To identify communications from a particular faculty, academic unit, research centre or institute, we use
specifically designed descriptors. The approved descriptors are shown below, and the following pages
explain the rules around their positioning, size, colour and format.
When to use a descriptor
The use of a descriptor is not compulsory;
it should not be used if the faculty, academic
unit, research centre or institute is already
mentioned in the ‘tell’ or title
The name of the faculty is used as a descriptor
only if all the academic units within it have come
together to produce a joint communication.
Otherwise, the academic unit descriptor is used
Descriptor artwork
To access the descriptors, visit SUSSED/
Services/Communications and Marketing
Approved list of descriptors
The lists below are the approved descriptors.
No new descriptors can be added unless they
have been agreed in writing and published in
these guidelines. If you have enquiries about
creating a new descriptor, please contact
commssupport@southampton.ac.uk
Descriptors are only used for faculties,
academic units, and the centres and
institutes listed below. They are not used for
professional services
Faculties
Academic units
Research centres and institutes
Business and
Law
Cancer
Sciences
Mathematics
Southampton
Education School
Centre for
Biological Sciences
Engineering and the
Environment
Centre for Innovation
and Leadership in
Health Sciences
Medical
Education
Southampton
Law School
Institute
for Life Sciences
Health
Sciences
Chemistry
Ocean and Earth Science,
National Oceanography Centre
Southampton
Southampton
Management School
Institute of Sound
and Vibration Research
Humanities
Electronics and
Computer Science
Physics and
Astronomy
Winchester
School of Art
Optoelectronics
Research Centre
Medicine
Geography and
Environment
Primary Care and
Population Sciences
Southampton
Statistical Sciences
Research Institute
Natural and
Environmental
Sciences
Human Development
and Health
Professional Practice
in Health Sciences
Physical and
Applied Sciences
Humanities
Psychology
Social and
Human Sciences
Infection, Inflammation
and Immunity
Social Sciences

12
| Core design elements – using descriptors
Engineering and the
Environment
Position of descriptors
Descriptors are always
placed in the top left-hand
corner, within the same
border guidelines as the
logo. Please note that web
pages and newsletters are
exceptions to this rule
The vertical rule is sized
and lined up with the logo’s
highest and lowest points as
shown here
The descriptor text is always
centered vertically within
this space
Professional Practice
in Health Sciences

13
| Core design elements – using descriptors
Engineering and the
Environment
Vertical rule of the
descriptor is the same
height as the logo
Descriptor size
For convenience, the artwork
for descriptors is supplied
at a default size for A4 and
handbook formats
For sizes other than A4 or
handbook, the descriptors
need to be re-sized manually.
The correct size is achieved
by scaling the artwork so
that the vertical rule is exactly
the same height as the
University logo
Remember
Always use the artwork
provided for descriptors;
never create a descriptor
from scratch yourself
Descriptors are only
for use on University
of Southampton
communications; don’t
supply descriptors to
third parties
Engineering and the
Environment
Descriptor colourways
Marine blue (Pantone 7469
or C: 100 M: 31 Y: 8 K: 44)
Black
Reversed out
Engineering and the
Environment
Contrast
There must be enough
contrast for the descriptor
to be clearly legible against
the background
Engineering and the
Environment
Reversed out
The descriptor can be
reversed out of a coloured
background or image.
The coloured background
shape shown here is not
part of the descriptor

Descriptor is
sized and positioned
as shown
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14
| Core design elements – using descriptors
The following examples show how descriptors are used for a variety of formats.
Southampton
Management School
Engineering and the
Environment
Humanities
Issue 1 | October 2007 | Descriptor is placed here
OnCourse | Management | Issue 17
What you are not
supposed to find out
about banking
As pressure grows for
monetary reform, bankers
must look to the future
Leadership styles
under the spotlight
A major hospital benefits
from Management Science
World-class
opportunities.
Postgraduate
degrees 2011
Legacies and their
repercussions.
Postgraduate studies
in History
Engineering and the Environment
Magazine Type-only promotional brochure Cut-out image promotional brochure
Informational brochure
Note: no descriptor is used because the
faculty name is already in the title
Newsletter
Descriptors are not used for newsletters. The title
of the academic unit is placed next to the issue
number and date. Use Freight Sans Medium with
a short vertical rule as a divider to the other text
Chemistry
Geography and
Environment
Mapping
glacial change
A new approach to
monitoring glacial melting
World-class
opportunities.
Postgraduate
degrees 2011
www.southampton.ac.uk/careers/studentportal
Professor Steven Smith, Lecturer in Geography
26 September 2010
Web page
Descriptors are not used for web pages. The title of the
academic unit is placed in the title bar, using standard web
fonts and no vertical rule
HTML email PowerPoint template Banner stand

15
| Core design elements – anniversary mark and Queen’s Anniversary Prize logo
The anniversary mark has been developed to highlight significant
anniversaries, for example of events or research areas, at the
University of Southampton. It has been designed for use in both
print and digital media.
The anniversary mark has two components: the anniversary
number and a single line of text stating the title of the anniversary.
All requests for new anniversary marks must be authorised by
Simon Peatfield, Director of Communications and Marketing
(s.peatfield@southampton.ac.uk).
Size
25.5mm x 18mm, based on A4 and
handbook-size publications, shown
here at actual size
For A4 and handbook-size
publications, ‘Anniversary’ and
the single line of text are set in 8pt
and the year is set in 48pt. The line
stroke is set at 1.4pt
On all other materials the
anniversary mark should be used at
40% of the University logo width
Use the width of the word
‘Anniversary’ as the exclusion zone
Anniversary
60th
Royal Charter
Anniversary
25.5mm
18mm
Applying science to life.
Undergraduate
opportunities 2012
Positioning
The position of the anniversary mark is always the bottom
right-hand corner when it appears on front covers. If dual
branding is required as well as the anniversary mark, a
decision needs to be made as to which logo should appear
on the front cover: having both will make the page look
too cluttered
If the anniversary mark is on the front cover, the dual
branding logo must be positioned in the bottom left-hand
corner of the back cover
If the dual branding logo needs to be on the front cover, it
must be positioned in the bottom right-hand corner (with
no anniversary mark on the page)
As with the existing logo and descriptor, the anniversary
mark should align with the standard margins
Font
The anniversary mark has been built using Freight Sans
Medium
It includes a single line of text stating the title of the
anniversary. This must be kept to one line (approximately
20 characters)
General
The anniversary mark is designed to be used with the
University logo; it should not be used in isolation
Only one anniversary mark can be used on any single
printed publication or web page
Please see page 73 for directions of use on our corporate
stationery
Colour
The anniversary mark can be used in the following colours:
60th
Royal Charter
PMS 7469
Marine Blue
100|31|8|44
Anniversary
60th
Royal Charter
Anniversary
PMS 7543
Light silver grey
23|9|8|21
60th
Royal Charter
Anniversary
PMS 877 MET
Foil blocked
60th
Royal Charter
Anniversary
Reversed out
The logo can be
reversed out
of a coloured
background or
image
Anniversary mark on
handbook-size publications
Queen’s Anniversary Prize logo
1
2
2
1
th
60
Anniversary
Royal Charter
Queen’s Anniversary Prize logo
In printed publications this logo can be placed either on the
inside front cover spread or the inside back cover spread
The artwork is supplied in JPEG or EPS format but it only
works on white or very pale backgrounds
It is not required to go on DM, invitations or adverts and
can be used at the commissioner’s discretion
For printed publications that are produced during 2012 and
have a shelf life of one year, the Royal Charter mark is to
take precedence over the Queen’s Anniversary Prize logo
There are more detailed guidelines on the Queen’s
Anniversary Prize logo which can be found on SUSSED/
Services/Communications and Marketing

16
| Core design elements – primary and secondary colour palettes
Marine blue
pms 7469
100|31|8|44 ec
r 0 g 92 b 132
hex 005c84
pms 3145
100/11/28/20 ec
r 0 g 124 b 146
hex 007c92
pms 313
100/0/11/2 ec
r 0 g 152 b 195
hex 0098c3
pms 7545
56/30/17/52 ec
r 81 g 98 b 111
hex 51626f
pms 5777
26/9/58/19 ec
r 163 g 168 b 107
hex a3a86b
pms 877 met.
r 187 g 187 b 187
hex bbbbbb
or pms 7543
23/9/8/21 ec
r 164 g 174 b 181
hex a4aeb5
Primary palette
Our main corporate
colour is marine blue
Primary palette
should be used for all
materials including
stationery, signage,
presentations, livery
and reflected in
the images where
possible
40% tints can be used
for headlines on front
covers only
Avoid using other
tints where possible
Our primary and secondary colour palettes
are key elements of our visual identity.
The primary colours were inspired by the
ocean, with marine blue being our main
corporate colour.
Other considerations about colour
Colours must complement each
other and the images used
Keep the colour of repeated
components, such as text boxes
throughout a document, consistent
Don’t use colour gradients
Don’t over-use colours as this can
have a busy and cluttered effect.
Think elegance and simplicity
pms 7533
37/52/65/85 ec
r 74 g 60 b 49
hex 4a3c31
20%
pms 7525
13/56/61/32 ec
r 155 g 110 b 81
hex 9b6e51
20%
pms 5125
44/81/11/51 ec
r 106 g 64 b 97
hex 6a4061
20%
pms 484
8/94/99/34 ec
r 152 g 50 b 34
hex 983222
20%
pms 5215
15/39/7/22 ec
r 175 g 148 b 163
hex af94a3
20%
pms 186
2/100/82/6 ec
r 198 g 12 b 48
hex c60c30
20%
pms 507
4/54/7/6 ec
r 212 g 144 b 168
hex d490a8
20%
pms 1665
0/80/100/0 ec
r 221 g 72 b 20
hex dd4814
20%
pms 543
40/9/0/1 ec
r 158 g 195 b 222
hex 9ec3de
20%
pms 130
0/35/100/0 ec
r 240 g 171 b 0
hex f0ab00
20%
Secondary palette
To be used in
conjunction with and
to support the main
colour palette
Don’t use a
secondary colour
as the main colour on
a document
Avoid all colour
coding of subjects,
academic units,
services etc
Use the 20% tint
sparingly
40% tints can be used
for headlines on front
covers only
pms 5763
39/13/73/54 ec
r 110 g 118 b 69
hex 6e7645
pms 557
48/4/35/10 ec
r 145 g 186 b 163
hex 91baa3
pms 577
40/2/58/0 ec
r 171 g 199 b 133
hex abc785
pms 7535
10/11/21/19 ec
r 190 g 185 b 166
hex beb9a6
pms 443
33/10/18/30 ec
r 148 g 157 b 158
hex 949d9e
20%
20%
20%
20%
20%

17
| Core design elements – primary typography and substitute fonts
Our core brand typeface is Freight. It has been chosen because it is suited to our brand, and has a
wide range of weights for different uses, from printed brochures to signage. The Freight Display
typeface is used to create our distinctive sell/tell typographic style.
Freight
Display
Book
Freight Text
Book, Italic
& Bold
Freight Sans
Book, Medium
& Bold
Display
Use for headlines on
covers, adverts and
exhibitions
Use for standfirst
paragraphs on
brochure spreads
Used to create the
staggered type effect
Aim to use it above
24pt
Where to buy Freight
All our approved designers have
a licence for the Freight font as
they produce design work for the
University
The University doesn’t hold a
licence for the Freight font; it is
available for purchase from
www.garagefonts.com
Use the Postscript version
Text
Use for main body copy
Italics can be used for
referencing publications,
works of art, Latin names
etc (see the editorial style
guide in SUSSED/ Services/
Communications and
Marketing )
Use bold for websites, but
not for email addresses
Body text should be at
least 9pt
Sans
For tabular text
especially in narrow
columns
Use for captions and
other small areas
of text
Use for signage
For internally produced materials
Georgia
Regular
& Bold
Use Georgia in place of
Freight Text for:
- internally produced
items
- main text on
PowerPoint
presentations
- templated address
details on letterheads
- main headings
Lucida Sans
Regular
& Bold
Use Lucida Sans in place
of Freight Sans for:
- internally produced
items
- tabular text
and captions
on PowerPoint
presentations
- body copy on letters
For the web
Georgia
Regular
& Bold
Verdana
Regular
& Bold

18
| Core design elements – creating the distinctive typographic style
Sell/tell headlines
Our visual identity uses sell/tell headline conventions for
communications that promote the University and shape our
reputation. The sell/tell headline is a dual headline that ‘sells’
the University and then ‘tells’ the reader what the piece is about.
The ‘sell’ is designed to draw the reader into the brochure or
article. It is written in a ‘journalistic’ style, like a short, catchy
newspaper headline.
The ‘tell’ gives the reader more detail. It is written in a
‘descriptive’ style, such as describing an area of expertise
or giving the title of the publication.
Sell/tell are used for promotional materials only, for example
promotional brochures, prospectuses and posters. They are not
used for magazines or informational communications such as
annual reports.
In articles with a sell/tell headline, the first paragraph
underneath the headline is in bold and not indented.
Indenting the first line of
a standfirst
The paragraphs are typically
set at 26/32pt Freight
Display Book
The optimum standfirst
length is four to six lines
Indent the first line as
appropriate, usually a single
column width
An indent is only used for
a standfirst at the top of
the page that doesn’t follow
a heading
When a heading is used, the
standfirst is not indented
and appears either in a larger
font or in bold. For more
information, see page 48
Turn hyphenation off, and
pay close attention to
line endings
If a sell/tell is used with an image, it must always relate to the
image. If the text and imagery don’t match, either change the
sell/tell or find a new image.
Headlines and standfirsts
For articles in magazines and informational pieces such as
reports, we use a headline and standfirst format.
The standfirst is a few lines of text giving an overview of the
article. It sits under the headline, is larger than the body copy
and is not indented.
Standfirsts that ‘stand alone’ from a headline
Where a standfirst does not have a heading directly above it (for
example on the course pages of the prospectus), this standfirst
should preferably be indented to indicate that it is the start of a
new section.
If this indented standfirst is above a page of text, the first
paragraph below it should be in bold.
National decisions can have
international consequences, and global
processes affect the policies of individual
governments, touching all our lives.
Engineering
expertise.
Supporting
uk Sport
Critical theory,
discovery & debate.
English &
Philosophy BA
Innovation &
impact.
Postgraduate
prospectus 2011
Creating the sell/tell headline
type style
Set the type size, then use a
leading of 85% of the type size;
for example for 60pt type use
48pt leading
The preferred length of a sell/
tell headline is two to four lines;
it should never be longer than
five lines
The ‘sell’ part of the headline
should be a stronger colour
than the ‘tell’
The length and shape of sell/tell
should represent the shape of
the University logo
Align one or more lines right
(excluding punctuation)
Tuck ascenders and descenders
around one another
You may need to adjust the
space between the lines –
depending on the number of
ascenders and descenders
– to make the sell/tell appear
visually balanced
Use small caps for ampersands
Sometimes (especially with
very short lines) ranging two or
more lines to the right will not
work. Try to achieve a balance
using a vertical axis
More information
For more information and
the editorial style guide,
visit SUSSED/Services/
Communications and
Marketing

19
| Core design elements – choosing images
Choosing the right imagery is a critical part of our brand. It should be considered alongside the copy writing
and design concept to ensure it has the best fit with the project. When choosing an image as part of a design
project you are working on, following the six steps below will help to ensure your image is on brand.
Remember:
1.
What are we
doing that’s
special or
distinctive?
For example: a new
discovery, a teaching
method, an innovative
library service or a
field study.
2.
What could
we show
to represent
this?
For example: an
archeological find, a
lecturer debating with
students, a student
using the innovative
library service or
students studying
in the field.
3.
What sell/tell
headline or
copy are we
using?
Will the image make
sense with the sell/
tell headline or other
copy? If not, adjust
the text or choose
a different image.
This should give you a shortlist
of ideas for your image.
Your image may be either
commissioned (ie you instruct a
photographer to take to take it)
or sourced (ie you find one from
an image library).
A poor quality
image will
undermine our
brand. If there is
no suitable image,
you can use a
text-only solution.
Choose images
which complement
our colour palette.
Don’t use too
many colours in
a single document
or web page.
4.
How does
the image
fit with the
brand?
For the subjects we
study, look for colour,
composition and
quality. Could a cut-out
be used? To represent
our people, look for
images that are reallife,
active and engaged.
5.
Which
format will
the image
be used in?
For example: portrait
for covers, landscape
for spreads, letterbox
shape for the web. If
it doesn’t work, crop
the image or choose
a different one.
6.
Does the
image have
enough clear
space?
Clear space is needed
for logos, headlines
and navigation menus
on websites. Cropping
images or using
a good quality cutout
may help create
more space for copy.
This should allow you to effectively
brief your photographer or designer
to search for the right image.
If you can’t think
of a caption, the
image is probably
not appropriate,
so choose another,
more relevant
image.

20 | Core design elements – images to represent subjects and research
Images to represent the subjects we
study should be excellent quality in
terms of their content, composition and
resolution. Think of a publication like
National Geographic magazine, which
shows fascinating subjects in a highly
engaging way through great photography
and editorial.
Don’t use clichéd stock shots, and if possible
photograph real subject matter (for example
an archaeological discovery) to make the
image more relevant to the University.
If you can’t photograph the subject you
can use a stock image, as long as it is of the
correct subject matter and of a
suitable quality.
colour,
composition
& quality
Examples of excellent-quality, on-brand images of the subjects we study
In addition to subject matter,
look for:
– An interesting composition and
crop. Curved shapes within the
shot work best with the logo and
sell/tell headline style
– Richness of colour (especially
drawing on colours from the
primary palette)
– Excellent quality of photography.
Always aim for the best image
possible
Remember:
Leave sufficient clear area for the
headline, logo or navigation
If an appropriate, high-quality
image is not available, use a textonly
approach
Always caption the image to
show its relevance and context.
Captions must be inspiring and
relate to the information on
the page. All images must be
captioned apart from:
- full-bleed images where the
story works as the caption
- where there is boxed text or a
quote on the image that acts as
a caption
- small news-style images
- items such as posters, because
the sell/tell headline should
explain the image
Illustrations should be kept to
a minimum and only be used
if there is no photographic
alternative, for example a historic
event or the liver image shown on
this page. They should be the best
quality and presented within the
guidelines
Try to avoid using multiple images
on one page
Don’t place images over images
Images used on covers or
double page spreads should
be of professional quality; nonprofessional
images should be
used as sparingly as possible

21
| Core design elements – images to represent students and staff
Images to show our students and staff need to portray
our innovative and entrepreneurial approach to
research or our culture of engaging and challenging our
students and staff in their pursuit of learning.
Wherever possible, we should use images of real
students and staff in their working environment,
studying, teaching or researching. Don’t use shots
that lack context about what the person is doing, and
always make sure that they are active and engaged.
For example in a conversation with a colleague, doing
a presentation, or working in a laboratory.
The guidelines operate around common sense and
there is some flexibility. For example, for press shots,
staff profiles and newsletters, where expensive
photography is not an option, ‘head and shoulder’
shots and/or images of people looking at the camera
are acceptable at a small size, although the quality of
the image must be maintained. New commissioned
photography and images for big ‘sell’ stories always
need to be on brand.
It is important that the images we use reflect the
diversity of the University community. While it is
difficult to show this in individual images, you should
always review the image choices across your project as
a whole to make sure they show the diverse breadth of
students and staff within the University.
real-life,
active &
engaged
Examples of excellent-quality,
on-brand images of our students
and staff
Look for:
– Students and staff engaged in
activity
– Interesting composition and
crop (for example depth of
field or main subject placed
off-centre)
– In-situ images, shot either in
laboratories or on campus
– Richness of colour
– Excellent-quality photography.
Aim for the best image possible
Captions:
Always caption the image to
show its relevance and context.
Captions must be inspiring and
relate to the information on
the page. All images must be
captioned apart from:
- full-bleed images where the
story works as the caption
- where there is boxed text or a
quote on the image that acts as
a caption
- small news-style images
- items such as posters, because
the sell/tell headline should
explain the image
Captions are set in Freight Sans
Medium 8/9.5pt
Don’t use:
– Contrived shots of smiling
subjects looking directly
at camera
– Overly cluttered shots
– Low resolution images. For
prints 300 dpi images work
best. For on-screen applications
72 dpi can be used

22
| Core design elements – using cut-out imagery
You can use the ‘cut-out’ style to represent
the subjects we study at the University.
A cut-out is an image that has been cut out
from its original background and placed onto
a plain background. This suits imagery that has
an interesting outline shape and a good level
of detail.
Make sure the image is of excellent quality.
Cut-outs usually work best against a white
background. Any image you use should be
relevant to the subject matter, so that it helps
to illustrate the story rather than being there
for decoration.
shape,
scale
& detail
In addition to subject
matter, when
sourcing cut-out
shots:
– Look for interesting
shapes; curved
shapes work best
with the logo
and sell/tell
headline style
– Think about the
scale the image will
be used at; a good
level of detail and
intricacy works best
– Excellent quality of
photography. Never
use ‘clip-art’
– Aim for the best
image possible
Remember:
We don’t recommend
cut-outs of people.
However, we do use
them for small student
profile pictures in our
prospectuses. This is to
make a wide variety of
images from different
locations appear
consistent
The quality of the cutout
must be excellent.
For example: clean,
tight edges, with no
evidence of its original
background
Ideally the background
colour should be white

23
| Core design elements – brand wall
Here is an illustration of the brand wall we have put together to help classify some of our imagery.
You can view the brand wall in Communications and Marketing, Room 3107, Building 37. You can also
access the images through MediaBin, the University image library. For more information on MediaBin,
please see page 27.
Seriously off brand Off brand On brand
Totally on brand
Lacking context
‘Snapshot’ style, backs of heads, poor composition Lacking context and relevance Active and engaged Shows impact of our work
Active and engaged
Posed shot. Relevance of surroundings?
Too many angles, lacks context
Engaged in study
Could be better if there was a bit more movement
Totally generic
Lacks context, gloomy surroundings
Posed, passport-style mug shot
‘Snapshot’ style and poor composition University branded clothing makes image specific to us Great composition
Image from high-profile TV series
Images like these should never be used
Images like these should only be used in exceptional circumstances. For example to demonstrate
something specific about the University’s activities. They should only ever be used at a small size
Images like these can be used across our communications
Images like these should be used for our highest profile communications, such as our corporate
website and our prospectuses

24
| Core design elements – good and bad examples
7 3
Too
Too posed; not active and engaged.
Lacks context; Desmond Tutu isn’t recognisable.
Unclear what the event is
Desmond Tutu is active, engaged and
clearly recognisable.
It’s clear what the event is, and that the
University is hosting it
7
posed; not active and engaged.
Lacks context; not clear that it’s a wind tunnel 3in
Shows the wind tunnel in use: gives context
and demonstrates the importance of our work
society
7The students are inactive.
Cluttered composition 3Interesting
Shows a student engaged in study.
composition
7A generic student shot – these students
could be from any university 3clear
These students are wearing University
of Southampton branded clothes, so it’s
they are from our university
7Too posed; not active and engaged.
Poor quality, poorly lit passport-style photo 3and
Engaged in discussion.
Well lit, with good composition
colour
7The interior of West Quay is shown as
static, with poor lighting and composition. 3students
Lacks context
Shows the city’s shopping area and
in context

25
| Core design elements – image use on the web
3 Image colour complements the rest of the page design
7 Lacks impact and immediate sense of what the academic unit is good
at, or what its ‘unique selling point’ is
7 Logo not clearly visible against the background due to the cluttered
and confusing image composition
7 The composition of the image does not suit the letterbox format.
The image focal point has been cropped out
3 Colours complement the logo and navigation bar
7 Unnecessary use of conceptual graphic image;
would work better with a more natural image, specific
to the University
3 3
3 Logo is legible against the uncluttered background
3 Abstract shot works well for this type of
subject matter
3 Image colour complements the rest of the
page design
7 Centre column should not be used to display logos.
If no appropriate image is available, this area can be used
for a written description of Mexsu. For explaining what
they do for those who aren’t familiar with their work
3 The side column can be used to display the logo
7 7 3
7 Main image is a news/event shot rather than one that
represents the Centre
7 Image is out of date and shows the previous
Vice-Chancellor
3 The students are engaged in their subject
3 Image colour complements the rest of the
page design
7 Logo not clearly visible against the background
7 The composition of the image does not suit the
letterbox format. The image focal point in the centre
of the banner is empty

26
| Core design elements – image use in publications
Southampton
Law School
A First Class legal
education.
LLB programmes
Where am I going to live?
Accommodation guide 2010
Making the most of your money
Our guide to UK student finance
3 Clear space for logo
7 Heading and descriptor are difficult
to read against the image
7 Generic and overused image.
If another image is not available,
interesting cropping may make
it more distinctive
3 Logo clearly visible against image
3 Shows a location on campus and uses real
students engaged in conversation
7 Cropping could work harder to reveal
more of the accommodation and less
of the path in foreground
7 Logo is not clearly visible against
the background
7 It is not obvious what the student
is doing
7 Student looks bored rather than engaged
in what she is doing
University of Southampton
International Students’ Guide
Investing in your experience
Student Centredness Budget report 2008/09
3 Strong colour and composition
3 Clear space around logo
7 Generic image that could belong
to any organisation – perhaps it could be
made more specifically about students by
using a shot of sweatshirts all ‘branded’
with different countries or locations
3 Aspirational, active and engaged image
3 Uncluttered image provides plenty
of space for the logo and copy
3 Student is active and engaged
in his work
7 The text on the image is not legible –
closer cropping may create more copy
space
7 Cut-out image of computer mouse
doesn’t communicate anything so should
not be used

27
| Core design elements – using MediaBin
MediaBin is the University image library. It is the
resource for all University staff to store and source
on-brand imagery.
The University panel of approved design agencies also has
access to MediaBin to source imagery when commissioned
to create marketing materials.
All staff can access MediaBin by following the steps below:
Checking and editing image usage notes
When using an image from MediaBin, follow the steps below to check
the notes on where the image has been used and if there is a sell/tell
or caption associated with it. If you are using an image in a key
position, for example as a feature spread of a brochure or a banner
of a website, add information on where and how you are using
the image, to help prevent any one particular image being overused.
1.
Log on to https://dams.soton.ac.uk/MediaBin
1.
Click on the thumbnail of the image you wish
to use – a ‘Properties’ box will open
2.
Type in your University username and password
2.
Click on the ‘Properties’ link in the top right
hand corner, then select ‘Edit metadata’
Your user name and password will give you access to specific areas on
MediaBin, including your academic unit or professional service area and the
Communications and Marketing public area. To change your permissions,
contact serviceline@southampton.ac.uk
3.
The ‘Photoshop caption’ field will hold details
of any sell/tell or caption that is associated
with the image. You can add your own sell/tell,
caption and notes here
4.
The ‘Comment’ box will hold details of
where the image has been used, for example
accommodation brochure or law website.
Please also add details of where you use the
image, including the date
Note: There are two types of licence agreement for images: royalty free and rights
managed. Royalty free images can be used an unlimited number of times, whereas
rights managed images have been bought for a specific use and a set period of time.
For any enquiries about images and MediaBin, email commssupport@
southampton.ac.uk

Communicating on brand

29 | Communicating on brand – our tone of voice principles
1
Our tone of voice should reflect our
brand proposition.
The University of Southampton combines
academic excellence with an innovative and
entrepreneurial approach to research, supporting
a culture that engages and challenges students and
staff in their pursuit of learning. Our culture of
interdisciplinary collaboration enables us to pioneer
vital new fields and shape tomorrow’s thinking.
2
What does this mean?
Our writing should have the following
characteristics:
– Enthusiasm
(we are often communicating exciting new ideas)
– Confidence
(we can write with authority on many subjects)
– Intelligence
(we are a community of bright people)
– Relevance
(our ‘stories’ should engage our different audiences)
– Accessibility
(our work should be expressed in a clear,
journalistic style)
3
What sort of personality are we?
An engaging, articulate individual who shares
their passion for learning and discovery.
4
Who or what are we like?
Think of the best popular (academic) broadcasting
and writing – Andrew Marr and David Attenborough,
the Observer Magazine and The Economist.
5
How do we express ourselves?
We should always express ourselves clearly,
which means using recognised practices of good
communication:
- short sentences
- pitching at an appropriate level for the audience
- plain English, written in a lively, interesting and
well-crafted way
- the active voice and personal pronouns (eg ‘we will
provide training’, not ‘training will be provided’)
6
Where do we apply our tone of voice?
Our tone of voice is key to internal and external
communications that represent the University,
including newsletters and advertising, but not
academic papers.
7
What about our digital platforms?
Articles published online should follow the
same tone of voice principles where possible,
while acknowledging that viewing on screen is
different to reading printed communications.
Oceanography offers insights
into physical, chemical, geological and
biological processes, which will allow
you to contribute to the future use and
care of the ocean system.
33
Power your
business.
Marine expertise
& innovation
Southampton is one of southern England’s top
A great night out
leisure and cultural destinations, offering a vibrant Whether you’re into the club scene or you just want to
mix of recreation, culture and entertainment – from unwind with real ale or good food, there’s something
bars and nightclubs to restaurants, cafés, cinemas, for everyone in Southampton. It’s a student-friendly
arts and sporting venues, and one of the UK’s
city and every evening students fill the pubs and clubs
top 10 shopping centres.
– many of which offer good-value student nights.
Clubs in Southampton offer a mix of music nights, with
Outstanding location
a hugely popular student night at one of the city’s largest
One of the greenest cities in southern England, our clubs. If you just want to unwind, head to Oxford Street
students love the many parks and green spaces around in the city centre, which has a wide variety of restaurants,
the University, including the huge Southampton
as well as cosy cafés and lounge bars.
Common, located right alongside three of our campuses
Leisureworld is an enormous entertainment complex
– perfect for an impromptu game of football or Frisbee.
that features a 13-screen cinema, two nightclubs,
Our coastal location provides countless opportunities a casino, bowling alley, bars and restaurants. For arthouse
films you can visit Harbour Lights – a stylish,
for sport and leisure, in addition to the range of water
sports you might expect. The marinas and waterfront bars contemporary cinema located on the waterfront.
and restaurants are great for a night out or a lazy Sunday.
The city also hosts the largest on-water boat show in
Shopaholics
Europe – the annual Southampton Boat Show.
Southampton is a haven for retail therapy of any
When you want a break from city life, you can head for the
kind. WestQuay, one of the UK’s top 10 shopping
New Forest National Park, which is less than half an hour
centres, boasts all your high-street favourites in a
away. Ponies, deer and cows roam free in open grassland
single location. The city centre is bursting with quirky
and beautiful forests stretching for more than 35,000
boutiques, affordable antique shops and an impressive
hectares (145 square miles). You can walk, ride horses,
number of designer stores – as well as plenty of
paddle canoes, cycle cross country or relax in a country
choice if your budget is on the tight side.
pub. Alternatively, the sandy beaches of Bournemouth
and Poole are just down the coast, and the Isle of Wight
is only a ferry ride away.
“Southampton has everything – a fantastic uni,
great facilities, brilliant shopping and everyone
raves about the social life.”
Kirsty Burrows, second year-physiotherapy student
Discovering
new possibilities.
Postgraduate offer
brochure 2010
The first part of the
headline is the ‘sell’
The second part of
the headline is the ‘tell’
At Southampton, we have the
largest grouping of marine and earth
scientists in the UK – at Europe’s
leading centre for the study of marine
and earth science.
29
1
Articles are sometimes
supported by standfirst
paragraphs which
are used to provide
the reader with an
overall sense of the
communication
For the latest
editorial style guide,
which includes
conventions on
headlines, standfirsts,
and referring to
academic units
and faculties, visit
SUSSED/Services/
Communications
and Marketing

Digital media

31
| Designing on brand – digital media
Our digital communications draw on our
brand and visual identity and operate
with a similar set of rules to those
that govern our printed publications.
The digital outputs include website
architecture, navigation and design for
academic units, professional services
and research centres and groups.
They also include the creation of
video, e-newsletters, social media
and click-turn PDFs.
All the templates that have been
produced for websites, emails and video
are sufficiently flexible to allow them
to be used for a range of audiences.
1
Digital templates
Corporate website
homepage
Academic unit homepage
e-Voice internal
newsletter
Opening and closing
screens for video clip
1
2
3
4
2
3
4

32
| Digital media – standard information architecture (SIA) for academic units
The standard information architecture
(SIA) for academic units delivers a
consistent architecture, navigation
and template design for all academic
unit websites. SIA also feeds centrally
produced information into the websites
and allows content sharing on large
sources of information such as courses
and modules between the websites of
individual academic units. This not
only decreases the work needed to
maintain websites, but increases the
consistency of our brand messages being
communicated.
All academic units can choose one of the
following template and colour options
for their website.
Content-rich homepage template
Information-based homepage template
Highly visual homepage template
For further information, visit SUSSED/Services/
Communications and Marketing
Ten colour options

33
| Digital media – standard information architecture (SIA) for professional services
Standard information architecture
(SIA) for professional services delivers a
consistent set of template designs across
all professional service websites. Because
of our diverse range of professional
services, there is no single consistent
architecture and navigation to fit them all.
However, common elements are identified
and standardised across the services.
Here are the template design options
for professional services.
Internally facing services template.
There is only one colour option on
internal templates
Externally facing services template
Revenue-generating services template
For further information, visit SUSSED/Services/
Communications and Marketing
Four colour options for
externally facing and revenuegenerating
services templates

34
| Digital media – websites for groups and centres
For websites that are not covered by the
Standard Information Architecture (SIA)
templates, such as those for groups and
centres, the following three options are
available depending on the visibility of
the Southampton brand that is required.
Option 1
University of Southampton branded
templates using University content
management system supported by
iSolutions. This option is suitable
for groups and centres across the
University (ie everything outside
professional services and the
academic units).
See www.southampton.ac.uk/hestem
Groups and centres
Option 2
University of Southampton branded
web pages using an externally hosted
system not supported by iSolutions.
This option is suitable for centres and
groups that use the University brand
but not the content management
system.
Communications and Marketing will
provide the site builder with a set of
branded style sheets that can be used
to build the website, and review and
approve the website before it goes live.
Option 3
Web pages that are not branded as the
University of Southampton and not
supported by iSolutions, for example
websites for collaborative research
projects in which it would not be
appropriate to use the University of
Southampton as the primary brand.
This option is suitable for centres and
groups that do not use the University
brand or the content management
system. The University logo can be
included as a third-party logo.
For more information, visit SUSSED/
Services/Communications and
Marketing
To request a website using the University content
management system as described in option 1,
contact serviceline@southampton.ac.uk
For option 2 please contact commssupport@
southampton.ac.uk
The colour choices for
options 1 and 2

35
| Digital media – creating video
When creating video there are various
elements of brand integrity to consider.
These include practical elements, such as
opening and closing screens and the
inclusion of logos, and the more ‘holistic’
aspects such as the content of the video and
ensuring it communicates our brand values,
as well as being interesting and engaging.
1 3
Tone of voice and content
When planning your video,
consider which of the brand
principles it demonstrates
(see page 5 for more on our
brand principles) and assess
whether it is engaging for
the audience
If the video doesn’t highlight
any of our brand principles,
consider the purpose of
the video
Videos must also follow the
tone of voice principles (see
page 29) established for the
brand
2 4
For more information on how to plan your video
and a list of preferred suppliers, visit SUSSED/
Services/Communications and Marketing
The University logo
Where opening and closing screens
are used, they should be in the format
shown above
No animations of the logo should be
created. If movement is required, a simple
fade can be used
There are many other ways you can create
branding opportunities within the video:
– consider logos on University clothing
– buildings and signs in the background
that may include our logo
Ensure that no out-of-date logos or signs
are in shot
These methods are especially useful if you
are creating a piece of footage to send to
a news agency where caption bars and
logos may be cut from the piece
1
2
Captions
All people interviewed in a video should
be captioned to identify them as part of
the University
The name and title if appropriate, in
Georgia font, makes up the first line of the
caption bar. The relevant department and
name of the University, in Verdana font
creates the second line. If space allows
the logo can also be included on the right
hand side of the bar
3
4

36
| Digital media – producing HTML emails
Email is an important channel for
communicating with both internal and
external audiences. You can create and
distribute branded HTML emails using
E-communicator.
E-communicator
E-communicator is an externally provided
software email distribution package
No technical or design skills are required
to use E-communicator
For a set monthly cost, academic units
and professional services can create
a sub-account of the main University
account, enabling them to create HTML
emails from a set of pre-approved
templates and distribute them to a
specified mailing list
The package also provides full analytics
on all mailing and the access to send SMS
(text messages)
For full details of costs and how to set
up an E-communicator account, visit
SUSSED/Services/Communications
and Marketing
Template designs
The HTML templates can be amended
on a limited basis using E-communicator.
If you need a more bespoke design, this
can be provided by one of the approved
design agencies
For a list of approved design agencies,
visit SUSSED/Services/Communications
and Marketing

37
| Digital media – other digital content
The number of online channels we
can use for communicating our brand
messages continues to grow. It is
important that we include elements
of our brand in these channels
wherever possible.
This page includes some examples
of other digital communications and
how the brand can be incorporated.
Click-turn PDFs
Click-turn PDFs are an interactive way
of displaying electronic versions of
printed brochures. Communications and
Marketing has procured the facility for
marketing officers and other relevant
members of staff to create their own
click-turn PDFs
This service can only be used with
publications that have been designed
by one of the design agencies on the
approved supplier list
For more information on how to create
click turn PDFs, email commssupport@
southampton.ac.uk
Plasma screens
Plasma screen displays that contain the
University logo should adhere to the
guidance on the exclusion zone around
the logo
Remember that the essence of the brand
is elegance and simplicity, so ensure that
the displays are not too cluttered.
Branding on social networking sites
When creating pages on external
social networking sites, consider
which elements of the brand can be
incorporated, for example using one of
the colours from the primary palette,
placing the logo in the top right hand
corner of the page and keeping the
exclusion zone around it
Often text and images are the most
flexible features of social networking sites
– consider the tone of voice you are using,
and whether the tone and images are
active and engaging

Printed materials

Pioneering energy solutions
Research into sustainable biofuels
Harnessing echolocation
Nature-inspired solutions for improving
sonar and medical imaging
Bringing an ancient civilisation to life
Using technology of the future
to visualise the past
New Boundaries | Issue 11 | November 2010
of our
entrants are projected to gain
a degree or other award.*
*Higher Education Statistics Agency 2007/08
Performance Indicators: non-continuation rates
(projected outcomes)
Chemistry
The Voice 09.02.10:THE VOICE copy 23/2/10 10:25 Page 1
of our students believe
the University has developed their
employability.*
* 2009 Southampton Student Experience Questionnaire
is ranked in the
universities in the world.*
* Times Higher Education-QS World University Rankings 2009
of students who experienced
our Students’ Union rated it “very good”
to “satisfactory”.*
* 2009 Southampton Student Experience Questionnaire
of our students
agreed that our staff are good
at explaining things.*
*National Student Survey 2009
Light bulb moments
Introducing electricity into
rural African villages
A heated debate
How is the University
addressing climate change?
Ocean and
Earth Science
Issue 1 | Spring 2008 | Southampton Law School
Sarah Nield and Nick Hopkins present a paper on property law in Australia | Page 3
Take control of your career direction with the
University of Southampton’s Student Portal.
The Student Portal provides a gateway to
careers advice, events and job opportunities for
all University of Southampton undergraduates,
postgraduates and alumni with access to:
Career Destinations Events Calendar
• Sign up to the latest events led by
leading graduate recruiters
E-Jobs
• Search for your ideal job on the unique
vacancy database
• Quick and easy to use, sign up today!
Graduate Passport
• Track your progress online
And much more...
Go to your Student Portal today by visiting:
39
| Printed materials – types of publications
Our key formats for printed
communication are shown
here. Each type of printed
document we produce
should fall into one of these
categories.
Each type has a set format that
must be followed, for example
promotional brochures are
always in handbook format.
Innovation
& impact.
Postgraduate
prospectus
2011
Prospectus
Annual Review & Financial Statements
2009
Discover the
elements of success.
Undergraduate
degrees
2011
Course brochure
Making the most of your money
Our guide to UK student finance
Understanding
our oceans.
Marine Biology &
Oceanography
BSc
Course brochure
Discover your future
A guide to your open day – 3rd July 2010
Power your
business.
Marine expertise
& innovation
Business brochure
Informational brochures
Informational brochures are guides that
contain detailed information rather than
being purely promotional
Front covers have a bar device to hold the
title. They can be image-led or type-only
Articles use standard headlines and
standfirsts rather than the sell/tell style
A4 portrait and handbook format
Promotional brochures
Promotional brochures have a selling role
Front covers use the sell/tell headline
style. They can be image-led or type-only
Main research articles use the sell/tell
headline style
Handbook format
Annual review
Finance guide
Open day guide
For any formats not included on this page,
please contact your designer. For a list of
approved designers, visit SUSSED/Services/
Communications and Marketing
Food for
the future.
Using insect pheromones and
natural predators to tackle pests
New Boundaries
research magazine
theVoice
The University of Southampton magazine for staff | Issue 6 | March 2010
Life-saving
vaccines
Dr Stuart Clarke’s research
into vaccines that protect children
against pneumonia and meningitis
theVoice staff magazine
Magazines
External magazines (eg New Boundaries) use
mastheads formed of a ligature in a square
Internal magazines (eg theVoice) use a
type masthead
Front covers and articles use standard
headlines and standfirsts rather than the
sell/tell style
Have several main feature articles illustrated
with high-quality imagery
A4 portrait format
Verdict
Welcome to the new-look Law newsletter now titled Verdict. This
month we have a whole range of interesting articles about the School
and news items related to law. Look out for Professor Steve Saxby’s visit
to Beijing and his presentation at the Tsinghua University. Also in this
edition, news about exciting changes to the LLM; information about the
new application process for entry to the LLB (accelerated) and the LLB
(European Legal Studies) courses. You can also read about life in the Law
School from the perspective of a current second-year student. Recent
publications by lecturers in the Law School are also highlighted.
Printed newsletter
Newsletters
Use a strong front cover image,
which changes each issue
Use a bar device to hold the title
A4 portrait format
96%
The University of Southampton
top
94% 100 90%
92%
Direct mail /invitations
Can be type-only or image-led
Use the sell/tell headline style
Invitations should be DL landscape format
Direct mail can be any creative format
Gateway to your future.
Career Destinations
Student Portal
www.southampton.ac.uk/careers/studentportal
Posters
Can use a sell/tell headline and a related
image, or a type-only approach
A4 portrait format, or larger at a standard
A size
Invitation
Direct mail
Poster

40 | Printed materials – choosing the right print format and print information
Handbook:
170 x 240mm
A4 portrait:
210 x 297mm
A3 portrait:
297 x 420mm
DL landscape:
210 x 100mm
DL is not a preferred format.
It is only used for:
– invitations
– direct mail
(but remember: direct mail can
be any creative format)
Handbook is our standard
format for:
– prospectuses
– promotional brochures
– informational brochures
– course brochures
– leaflets
For information on print buying, print specifications
and Print Tiger, visit SUSSED/Services/
Communications and Marketing
A4 portrait is our standard
format for:
– stationery
– magazines (including theVoice
and Hartley News)
– printed newsletters
– informational brochures,
such as annual review
– internal printed documents
A3 portrait is our standard
format for:
– posters
A note on paper stocks and print
finishing
For printed literature, we advise the use
of paper with a minimum 70% postconsumer
(recycled) content. Where
appropriate, the University always seeks
to use paper with the highest recycled
content possible without incurring
excessive costs
For more information about making your
materials more environmentally friendly,
visit www.wrap.org.uk
Position of the recycled logo: ranged
left in line with the web address on the
back cover
Print finishes
We use finishes such as:
– foil blocking
– UV varnish
– matt lamination
Remember
The essence of the brand is elegance
and simplicity, so we would never use
all of these finishes together in the
same document

41
| Printed materials – design elements, the 12-column grid structure
A4 portrait
(210 x 297mm) format
Margins for single
pages:
Top and bottom: 14mm
Left and right: 12mm
Columns: 12
Gutter width: 3mm
Handbook
(170 x 240mm) format
Margins for single
pages:
Top and bottom: 12mm
Left and right: 10mm
Columns: 12
Gutter width: 3mm
For all formats
Maintain consistency
of the column grid
within a publication.
For example, try not
to change the number
of columns

42 | Printed materials – type-only promotional or informational brochure covers
Brochure covers can use a type-only,
cut-out image or full-bleed image approach.
These are outlined on the following pages.
A type-only approach is preferred where
a high-quality image is not available.
In all cases, a strong sell/tell headline
spenq@southampton.ac.uk
should be used on the cover to reflect our
positioning and relate to the subject matter.
bal@southampton.ac.uk
Financial Statements and Statistics
2009 - 2010
2 3
Inspiring
minds.
Undergraduate
prospectus
2012
1
Technical
information for
promotional
brochure cover
Format
Handbook or A4
University logo
60mm width
Aligned to top and
right margins
Reversed-out version
Sell/tell headline
Freight Display Book
52/44pt
The ‘sell’ uses a bright,
contrasting colour
The ‘tell’ uses white
or a 40% tint of the
background colour
Use small caps for
ampersands
Background colour
Type-only covers
use colours from the
primary colour palette
Choose an
appropriate colour
that will work well
throughout the
document and with
any imagery used
inside
Avoid colour-coding
1
2
3
nt please recycle it.

43
| Printed materials – full-bleed image promotional or informational brochure covers
Technical information for
informational brochure cover
Mathematics
1
Format
Handbook or A4
.uk
4
University logo
60mm width
Aligned to top and right margins
Reversed-out or marine
blue version
The logo must be clearly visible
if it is placed over an image
(see page 26 for examples)
– Use the ‘o’ to create the
clear area
– No other items such as
headlines or graphics are
allowed in this area
1
Calculate
your success.
Undergraduate
prospectus
Title bar
2
The size of the bar is 25mm deep
Preferred placement is within
the lower half of the cover.
Please choose a position
to complement the image
2
Invest in their future
Parents’ and supporters’ guide 2010/11
3
The bar’s colour should
complement the image and
have an opacity of 70%. Adjust
as necessary to ensure titles
are legible
Title and subtitle
Title is aligned right in Freight
Text Book 26/30pt
Subtitle is aligned right in
Freight Sans Book 26/30pt
3
Full-bleed image
4
Choose the best possible image
to represent the subject area,
with a clear area for the logo
and headline
If an appropriate, high-quality
image is not available, use
a type-only approach

44 | Printed materials – cut-out image promotional brochure covers
Format
Humanities
2
1
Hanbook size
(170 x 240mm)
University logo
60mm width
Aligned to top and
right margins
Marine blue version
(Pantone 7469 or
C: 100 M: 31 Y: 8 K: 44)
1
Humanities
Explosive reflections.
Postgraduate studies
in Philosophy
Descriptor
2
3
Legacies and their
repercussions.
Postgraduate studies
in History
Please refer to pages
11-14 for guidelines
Sell/tell headline
The size can vary
according to the size of
the cut-out image. Here
we have used Freight
Display Book 50/43pt
The ‘sell’ uses a brighter
or stronger colour
than the ‘tell’; both
complement the image
Use small caps for
ampersands
3
4
Cut-out image
Choose the best
possible image
to represent the
subject area
Images that have
strong curved lines
and shapes work best
as they complement
both the logo and the
sell/tell style
The quality of the cutout
must be excellent
Size the image as
appropriate and
consider scale
If an appropriate, highquality
image is not
available, use the
type-only style
4

45
| Printed materials – contents spreads
Welcome to
Southampton
The University of Southampton has a global reputation
for academic excellence. We have been ranked among
the top 100 universities in the world in both in the 2010
Times Higher Education World University Rankings
and the QS World University League Rankings. We are
one of the leading research universities in the UK and
member of the prestigious Russell Group of researchintensive
UK universities.
At Southampton we are committed to providing you
with an outstanding learning experience. From 2012,
we are introducing exciting changes to our programmes
to enable you to tailor your degree to your needs. We are
offering even more flexibility and choice, enabling you
to study a range of themes around your chosen subject
area. You will have opportunities to gain the transferable
skills employers really want, such as teamwork,
leadership and learning another language.
Through your studies and extra-curricular activities
you will gain the up-to-date knowledge and practical
skills to give you a competitive edge in today’s global
employment market.
Southampton is a vibrant place to live and learn.
You will have access to world-class learning resources
as well as excellent social, cultural and sporting facilities,
all based on an attractive campus with plenty of green
spaces to enjoy.
5
4
2
3 1. Outstanding academics
Men and women of the highest
intellectual calibre working at
the forefront of their fields.
Page 12
2. Living and learning
At Southampton we are
committed to giving you the best
possible experience.
Page 14
3. World-class facilities
You will have access to cutting-edge
research facilities.
Page 20–22
4. Learning environments
We offer a range of learning
resources, from traditional libraries
to virtual learning environments.
Page 24
5. Your future
We provide a range of
opportunities for you to gain vital
2
transferable skills to enhance
your career prospects.
Page 38–45
1
In this prospectus
Working and volunteering 16
Enterprise 18
Our campuses 26
University open days 27
Entertainment on campus 28
Arts on campus 30
Sporting excellence 34
Students’ Union 36
Southampton and region 46
Accommodation 48
International students 50
1
Contents
4 Teaching and learning
6 Campus life
8 Accommodation
10 Money matters
12 Careers
14 Health, welfare and safety
Informational-style contents page
Going to university is an exciting step for your son or
daughter. As a parent, you have a vital role in supporting
and guiding them as they embark on their adventure.
At the University of Southampton our high academic standards,
superb resources and vibrant campus life make for a great
student experience.
As one of the UK’s leading research universities and among the top 100
universities in the world, we are renowned for our academic excellence
and world-leading research, as well as our approach to enterprise and
innovation. We have the cutting-edge facilities that you would expect
from a leading university, and our degree programmes are designed to
help students achieve their potential and give them a head start in their
chosen career.
If your son or daughter chooses to study here, they will become part of a
diverse, friendly community, with access to all the day-to-day services
they need as well as a wide range of social activities. They will enjoy the
benefits of living in a lively, modern city, within easy reach of the coast
and areas of natural beauty.
From our academic approach to practical matters such as accommodation
and finances, this guide aims to give you the information you need to
support your son or daughter in the choices they make about their future.
Whatever they decide, we wish them every success in their studies.
See for yourself:
University open days
8 July, 9 July, 2 September and 3 September 2011
Find out more on page 27
www.southampton.ac.uk/visit
Fees and loans 52
Scholarships and bursaries 54
The journey to your degree 56
(application information)
Services 60
Our degree programmes 64
(listed alphabetically by subject)
How to get here 202
Terms of use 204
iPhone app 205
General and Academic Index 206
3
In this issue
3
Promotional-style contents page
1
2
3
Layout of contents pages
Section headings and descriptions must
have a clear message
Where the pictorial style is used, imagery
is bold and of a high quality
Image boxes are placed in ascending numerical
order (but can be clockwise or anticlockwise)
Don’t reference every section with an image:
choose the main features to highlight.
A maximum of six image boxes usually
works best
Imagery must reflect the text on the page
No third-party logos should be present on this
page. However, any support from third parties
can be referenced in the text if appropriate
Welcome to New Boundaries, the University of Southampton
research magazine. This issue has an ‘inspired by nature’ theme,
focusing on some of our research projects that are guided
by natural processes.
Feeding the growing population is one of today’s complex
global challenges. On page 4, we feature our multidisciplinary
approach to providing solutions to food security, from enhancing
food production using insect pheromones for pest control
to improving food diversity and local markets.
With fossil fuels diminishing, biofuels could be the answer
to meeting our future energy needs. On page 14 we explore how
our researchers are pioneering sustainable biofuels using algae,
coppiced trees and grass, as well as engaging the public in this
new technology.
Learning how animals such as bats ‘see’ the world through
sound using echolocation could lead to breakthroughs in sonar
and medical imaging. A research team from the Institute of Sound
and Vibration Research is pushing the boundaries to improve our
knowledge base on how it works (see page 18).
This year is the 10th anniversary of the draft sequence of the
human genome. In a timely piece of research, Michael Zev
Gordon, senior lecturer at Southampton, has composed a unique
piece of music based on the human genetic code (see page 26).
New Boundaries gives just a flavour of the world-leading
research taking place here at the University of Southampton.
For more research stories, visit our website
www.southampton.ac.uk/research
If you have any comments or suggestions about the magazine,
please send them to me at newboundaries@southampton.ac.uk
Claire Macdonald
Editor, New Boundaries
Magazine-style contents page
2 3
1
4
5
6
1 Food for the future
Providing solutions for feeding
the world.
Page 4
2 Using antibodies to kill cancer
A discovery that could pave the way
for new lymphoma medicines.
Page 10
3 Pioneering energy solutions
Research into sustainable biofuels.
Page 14
4 Harnessing echolocation
Nature-inspired solutions for
improving sonar and medical imaging.
Page 18
5 Bringing an ancient
civilisation to life
Using technology of the future
to visualise the past.
Page 20
6 Linking music and science
A unique piece of choral music
created from the genetic code.
Page 26

46 | Printed materials – prospectus research story and informational/facilities spreads
Our prospectuses showcase the best of our applied research,
facilities and people to attract the highest calibre of prospective
students.
Our high-profile groundbreaking research stories are featured
as spreads at the front of the prospectuses to provide maximum
impact and reflect our brand proposition. Our key facilities and
academics are also featured with outstanding imagery and more
detailed text.
A directory-style section in the middle provides more detailed
information such as accommodation, fees and applying.
Courses are listed alphabetically in the final section.
Facilities and other points
of difference
Facilities that set us apart
from our comparators should
be featured in the front section
of a prospectus
Use the highest-quality imagery
Use standard headlines
(ie not sell/tell) for these pages
Text boxes are a useful device for
signposting to web content
Arts on campus
Our venues provide a rich and diverse mix
Winchester Gallery
of theatre, music and art activities and events
The Winchester Gallery is a public venue within our
to inspire and entertain. We have three of the
Winchester School of Art. It shows contemporary and
UK’s leading arts venues on our Highfield Campus,
international work and its programme has an emphasis
while the School of Art in Winchester hosts
on new media and photography. From time to time,
the Winchester Gallery.
the programme includes material developed by
the departments of Winchester School of Art.
John Hansard Gallery
www.southampton.ac.uk/winchestergallery
The John Hansard Gallery enjoys a worldwide
reputation for exciting and innovative shows by
The Phoenix
leading UK and international artists. Exhibitions
Southampton’s independent film society is hosted
range from painting and photography to video and
on campus in association with the University.
installations, and the gallery hosts regular seminars,
By joining the Phoenix you can enjoy some of the
talks and workshops. Admission is free for all.
best contemporary films from around the world
www.hansardgallery.org.uk
in our 330-seat Uniplex cinema on campus.
The Nuffield Theatre
www.thephoenix.org.uk
Recognised as a major force in British theatre,
Get involved
The Nuffield Theatre is funded by Arts Council
Our strong links with the venues on campus provide
England and the University, among others, and
unique opportunities for you to get involved with the
creates award-winning productions that frequently
arts. Recent concert programmes have seen our music
tour internationally. The theatre runs a full programme
students performing their own works alongside top
of classics, new plays and studio performances, and
professional artists at the New Works contemporary
hosts some of the finest touring companies and
music festival in the Turner Sims and John
stand-up comedians. As a student at the University,
Hansard Gallery.
you can usually buy tickets at a reduced price.
www.nuffieldtheatre.co.uk
If you would like to find out more about the work
of a leading arts venue, there are plenty of opportunities
Turner Sims
to get involved. Past students have taken part in activities
ranging from helping to set up exhibitions to community
Turner Sims is one of the UK’s leading music venues.
projects on art and design, drama and music. All the arts
You can expect anything from New York jazz to African
venues are keen to hear from enthusiastic students.
gospel choirs, virtuoso classical artists and traditional
folk music. As a student, you will benefit from
The Students’ Union offers more than 20 music, dance
discounted admission for most events.
and theatre societies, including the Jazzmanix jazz and
www.turnersims.co.uk
gospel choir, which has performed at international
festivals such as the Montreux Jazz Festival; the Theatre
Group, which produces an extensive programme of
shows throughout the year; and the Comedy Society,
which frequents the Edinburgh Fringe. Whatever your
interests, there will be something for you.
www.socs.susu.org
2
Further information
“It has been an amazing experience and immensely
satisfying to see our creativity, imagination and
hard work come to life. We hope we have created
a space that inspires and makes group work much
more fluid.”
Learning environments
At Southampton we offer more than just a traditional Our main Hartley Library has high-speed internet
library. With online access to our virtual learning access, wireless networking, network points for laptops,
environments 24 hours a day, you can fit your
a café and a lounge. The library has a variety of study
learning around your life and make the most
areas, including a language study area and study
of the academic, social and sporting opportunities rooms equipped with computers.
available on campus.
Our National Oceanographic Library is the UK’s
most extensive collection of oceanographic literature
Virtual learning environments
and one of the largest marine science libraries
We provide a wide range of online learning resources, in Europe. We also have specialist art and design
including specialised materials for your subject area and health services libraries.
to complement your lectures and seminars. As well
as accessing study materials, you may use the virtual Create Your Campus
learning environment to interact with experts in your
In 2010 we ran our first Create Your Campus
field and work on group projects.
competition, in which teams of students designed
With around 2,000 computer workstations around a new learning space. The winning team created the
the campus, our students can access learning resources ‘Tesseract room’ (pictured). The room consists of
from all over the University, including halls of residence, group and individual study cubicles, a presentation
which have high-speed internet access.
area with interactive touch-screen technology,
and an exhibition area to promote the sharing and
Libraries
communication of knowledge and ideas. Following
Our libraries hold between them around three
the success of the 2010 competition, we are planning
million books, journals and reports, plus around
to run another Create Your Campus in 2011. For
50,000 e-books. Most of our journal subscriptions
more information, visit www.southampton.ac.uk/
are in electronic format and you will have access
createyourcampus
to this vast resource through our website. Training
sessions run by our library staff will help you make
the best use of the library resources during your studies.
Further information
1
Out of this world.
Cleaning up space junk
Research excellence
The University of Southampton is a hub of invention and
creativity. Research shapes everything we do, from our
innovative teaching methods to our impressive portfolio
of spin-out companies. We aspire to change the world for
the better through our research, education, innovation
and enterprise.
Our reputation for breaking new ground has enabled us to
maintain our prestigious status as one of the UK’s top
research universities. We are among the top 15 UK
universities for research, receiving more than £80m in
research grants and contracts each year. In the 2008
Research Assessment Exercise, most of our research was
considered to be world leading or internationally excellent.
We are a member of the prestigious Russell Group, an
association of 20 major UK research universities, and one of
the top 100 universities in the world.
Our teaching is at the heart of our strong research culture
and you will be part of world-leading research
as it takes place.
The Earth is surrounded by thousands of pieces of space debris,
including old satellites and rockets, and even flakes of paint that
have fallen off space vehicles. Southampton researchers, led
by Dr Hugh Lewis and Dr Graham Swinerd, are investigating
the problems space debris may cause in the future and how
to overcome them.
“As of September 2010, there are more than 16,000 objects larger
than a tennis ball orbiting the Earth,” says Hugh. “Something this
size and travelling at orbital speeds of around 28,000km an hour
has the same energy as several sticks of dynamite.”
Even a small flake of paint can damage the International Space Station,
and if we continue to use space as we have in the past, collisions between
spacecraft are more likely to happen. Hugh and his team are monitoring
space debris and using computer models to make recommendations
about how to reduce the risks to future generations of spacecraft.
For more information, visit www.southampton.ac.uk/space
High-profile research stories
Featuring sell/tell headline and body copy
on a visually strong and appropriate image
Imagery must reflect the text on the page
The text colours should complement the
image and be legible on the background
Use Freight Display Book for the sell/tell
headlines (40/36pt) and (40/41pt) for
standard headlines
Use Freight Text Regular for the body
copy (9.25/12pt)
Avoid putting page numbers over full
bleed images unless they are essential
for navigation
The size of body copy and headlines needs
to be consistent throughout a publication
Text is left-aligned (not centred)
Headlines
Use sell/tell headlines for research stories,
and headlines and standfirsts for all other
information
Here a sell/tell headline is used as this
is a research story in a promotional
brochure. Note that the first paragraph
following the sell/tell headline is in bold
and not indented (see page 18 for more
information)
Preferred length of a sell/tell headline is
two to four lines; it should never exceed
five lines
There is always a full stop at the end of
the ‘sell’
The ‘sell’ is always in a stronger colour
than the ‘tell’. The headline colour should
complement the image colours
The headline must relate to the image and
text on the page
The first paragraph under the sell/tell,
headline or standfirst is always in bold
1
30
To find out more about arts on campus,
visit www.southampton.ac.uk/about/arts
Daniela Ceder
BSc International Relations, third year; member of the
winning team of the 2010 Create Your Campus competition
24
2
To find out more about our learning resources, visit
www.southampton.ac.uk/learningenvironments

47
| Printed materials – prospectus directory and course pages
1 The sky is not the limit, it is just the
beginning. Aeronautics and astronautics
encompasses a broad range of disciplines
within the field of aerospace engineering.
Following his degree, Adrian Newey built
a successful career at Red Bull Racing
Photography: Getty Images
Aeronautics & Astronautics
68
Typical entry requirements
A levels: AAA, including mathematics and physics
(general studies and use of maths not accepted),
plus GCSE English language at grade C or above
IB: 36 points, 18 at higher level to include
mathematics and physics; standard level 5 English
Intake: 80–90 students
Average applicants per place: 8
Selection process: UCAS application
Degree | UCAS code | Duration
BEng Aeronautics and Astronautics | H422 | 3 years
MEng Aeronautics and Astronautics | H401 | 4 years
MEng Aeronautics and Astronautics/Advanced
Materials | HJ45 | 4 years
MEng Aeronautics and Astronautics/Aerodynamics
| H490 | 4 years
MEng Aeronautics and Astronautics/Airvehicle
Systems Design | H491 | 4 years
MEng Aeronautics and Astronautics/Engineering
Management | HN42 | 4 years
MEng Aeronautics and Astronautics/European
Studies | H425 | 4 years
MEng Aeronautics and Astronautics/Spacecraft
Engineering | H493 | 4 years
MEng Aeronautics and Astronautics/Structural
Design | H492 | 4 years
MEng Space Systems Engineering | H400 | 4 years
BEng/MEng Engineering with Foundation Year
| H008 | 4/5 years | see page 110
Located at Highfield Campus
2
Aeronautics and Astronautics courses cover
applications to the specification, design and
construction of aircraft, engines, satellites
and other spacecraft.
Our wide range of facilities include world-class wind
tunnels, state-of-the-art flight simulators, propulsion
test cells, astronautics facilities and a student workshop.
Strong links with the aerospace and race car industries
provide excellent opportunities for work placements and
job prospects, and many of our students gain sponsorship.
Our graduates have followed careers in all areas of
aerospace engineering, including fixed- and rotarywing
aircraft, spacecraft and propulsion, and aerospace
operations. The multidisciplinary nature of our
programmes also prepares you for a career in many
non-aerospace industries, particularly the
commercial sector.
All of our master’s (MEng) programmes provide
a direct route of entry to Chartered Engineer (CEng)
status and are accredited by the Royal Aeronautical
Society and the Institute of Mechanical Engineering*.
* H425 is not accredited by the Institute of Mechanical Engineering
BEng Aeronautics and Astronautics H422
This is a balanced three-year programme of technical and
practical study, meeting the highest international professional
standards demanded by the aerospace and related industries.
“In engineering, a good understanding
of physical laws and how they can be applied
is vital. Southampton’s Aeronautics and
Astronautics course gave me an excellent
basis for establishing this blend in a manner
that has stood me in good stead throughout
my career.”
Adrian Newey
BEng Aeronautics and Astronautics, 1980
MEng Aeronautics and
MEng Aeronautics and Astronautics/ 100 per cent of Aeronautics and
Astronautics H401
Spacecraft Engineering H493
Astronautics students were satisfied
This programme offers a choice of
This programme is aimed at students with the quality of their course
specialist themes of study, or you can who are interested in pursuing a career in (National Student Survey, 2008)
select an interdisciplinary theme to provide the spacecraft industry or undertaking Active branch of the Royal Aeronautical
a broader technical background. You may spacecraft-related research.
Society, with flying opportunities through
also choose to spend a semester at one
the Students’ Union or membership
of our European partner institutions. MEng Aeronautics and Astronautics/
of the University Air Squadron
Structural Design H492
MEng Aeronautics and Astronautics/
Recognised by the Defence Technical
This programme focuses on the selection
Advanced Materials HJ45
Undergraduate Scheme, which provides
of materials and the design of aerospace
sponsored places as part of officer
This programme offers in-depth study of structures, demonstrating how materials
training in Her Majesty’s Armed Forces
the selection of appropriate materials in behave in service and reasons why they
design and manufacture, along with an sometimes fail.
Engineering Sciences at Southampton
understanding of how those materials
has been awarded an ExxonMobil
behave in service.
MEng Space Systems
Award in recognition of Excellence
Engineering H400
in Engineering Teaching
MEng Aeronautics and Astronautics/ The only programme of its kind in the
Career opportunities
Aerodynamics H490
UK, this degree is concerned with the
On this programme, you will learn about design and optimisation of a complete
− Aerospace engineer
the design and integration of wings and space system to meet a set of
(aeronautical/spacecraft)
propulsion systems for aerospace.
mission objectives.
− Civil or military pilot
− Race car designer
Typical course content
MEng Aeronautics and Astronautics/
− Management, financial or IT consultant
Airvehicle Systems Design H491
− Aerodynamics
− Software engineer
This programme focuses on aeronautic
− Aerospace and structural design
− Systems engineer
topics, with a particular emphasis on
− Aircraft dynamics, propulsion
− Research assistant
helicopters and fixed-wing aircraft,
and structures
(university/government)
engine design, unmanned air vehicles − Astronautics and spacecraft engineering − Research consultant
and avionics.
− Avionics
− Postgraduate study
− Materials engineering
MEng Aeronautics and Astronautics/ − Mathematics for engineering sciences
Scholarships
Engineering Management HN42
− Mechanics of flight
For information on scholarships, visit
This innovative programme provides the − Modelling and computing
www.southampton.ac.uk/scholarships
technical skills to understand, design and
Key facts
manufacture new products, and the
expertise to manage the process, people Ranked number one in The Guardian What to do next
and finances.
University Guide 2010 for
Contact the Undergraduate
mechanically-based engineering,
Admissions Officer for more
MEng Aeronautics and Astronautics/ which includes aerospace engineering information. A detailed course
European Studies H425
BAE Systems’ preferred course
brochure is available.
This programme is aimed at students who in the UK; preferred academic supplier Engineering Sciences
wish to pursue a career in the aerospace to Airbus UK; and academic partner
Tel: +44 (0)23 8059 4885
industry in the European context.
of AgustaWestland
Email: aeroucas@southampton.ac.uk
www.southampton.ac.uk/ses/aero
Faculty of Engineering and the Environment
Engineering Sciences
Research groups
Academic staff: 94
Aerodynamics and Flight Mechanics
Evolving from our traditional engineering roots, we
Postgraduate research students: 230
Head of Group: Professor I P Castro
continue to expand into new and developing areas,
Postgraduate taught students: 150
www.southampton.ac.uk/ses/afm
RAE rating: In 2008, the School (in collaboration with
We are engaged in leading-edge research in fundamental
providing a multidisciplinary approach to research
the Institute of Sound and Vibration Research) ranked
fluid dynamics, as applied particularly to computational
second in the total number of unit of assessment 28
aeroacoustics, applied aerodynamics, and environmental
and teaching.
academics whose research was deemed ‘world leading’ or
flow and dispersion. We enjoy close connections with the
‘internationally excellent’
aerospace industry, and have Defence and Aerospace
Location: Highfield Campus
Research Partnership (DARP) status in Rotorcraft
Research groups 83 Taught programmes 88
Internal links: Institute of Sound and Vibration Research; Aeromechanics, and in Modelling and Simulation of
National Oceanography Centre, Southampton; School
Turbulence and Transition for Aerospace. We host the UK
Aerodynamics and Flight Mechanics 83 MSc Advanced Mechanical Engineering Science 89
of Civil Engineering and the Environment; School of
Turbulence Consortium, exploiting national highperformance
computing resources for simulation of
Astronautics 84 MSc Aerodynamics and Computation 89
Electronics and Computer Science
MSc Race Car Aerodynamics
Bioengineering Sciences 84
turbulent flows.
External links: Airbus Noise Technology Centre;
MSc Maritime Engineering Science 89
Computational Engineering and Design 84
DePuy International UTP in Bioengineering Science;
Staff
MSc Sustainable Energy Technologies 90
Lloyd’s Register University Technology Centre in
Electromechanical Engineering 85
Professor I P Castro: Fluid dynamics; complex industrial
Hydrodynamics, Hydroelasticity and Mechanics of
MSc/PG Dip/PG Cert Marine Technology 90
and environmental turbulence; measurement techniques;
Energy Technology 85
Composites; Ministry of Defence/Lloyd’s Register Centre
application of CFD to wind engineering problems
of Excellence for Marine Structures; RNLI Advanced
Engineering Materials and Surface Engineering 86
Contact
Technology Partnership in Maritime Engineering and
Dr G N Coleman: Fluid mechanics; turbulence simulation
Fluid Structure Interactions 86
Safety; Rolls-Royce University Technology Centre for
and modelling; geophysical fluid dynamics
nCATS 87
Postgraduate Admissions Administrator
Computational Engineering; UK Sport
Dr Z W Hu: Turbulence simulation; computational
(Research): Ms J F Zimbler
Resources: National University of Southampton Science aeroacoustics; jet/airframe noise
Tel: +44 (0)23 8059 3389
Research programmes 88
Park; highly advanced computer-modelling techniques;
Dr J W Kim: Computational aeroacoustics; numerical
Email: sesphd@southampton.ac.uk
extensive laboratory and specialist experimental facilities; simulation of flow-induced sound from complex geometry;
PhD 88 MSc programmes: See individual programmes
design studios; fully serviced wind tunnels, tank testing,
high-order numerical methodology
mechanical testing rigs; electron microscopy
Dr S J Newman: VSTOL aircraft design and operation;
EngD Engineering Doctorate: 88 Please visit our website for the latest information
Centres: nCATS; consultancy activities through the
helicopter operation in adverse operational environments;
Transport and the Environment/Engineering Sciences about the School, our research interests and the
postgraduate programmes available, and see our
Research Institute for Industry (RIfI) and the Wolfson
microlight aircraft aeromechanics; ship-borne aviation
School brochure
Unit for Marine Technology and Industrial Aerodynamics; Dr G T Roberts: Fluid mechanics and heat transfer;
www.southampton.ac.uk/ses/pg
Microsoft® Institute for High-Performance Computing; propulsion; hypersonic aerothermodynamics; measurement
ICSS (Institute for Complex Systems Simulation)
of orbital atomic oxygen
participant
Dr R D Sandberg: Aeroacoustics; transition; turbulence;
Find out more: School annual research report and
turbulence modelling; RANS/LES methods; high-order
www.southampton.ac.uk/ses
accurate methods; high-performance computing
Professor N D Sandham: Numerical simulation of transition
From orthopaedic implant modelling and modern fuel cell and turbulence; transitional separation bubbles; jet
technologies to enhancing satellite broadcast technology aeroacoustics; shockwave/boundary–layer interactions
and improving the aerodynamics of Formula One racing Dr K Takeda: Unsteady aerodynamics and aeroacoustics;
cars, we are always at the leading edge of research. We
racing car aerodynamics; flight simulation; advanced
Vijaya B Kolachalama (29)
provide a range of services to industry and have a history engineering computation
Vijaya is a Postdoctoral Associate at the Harvard-MIT Division of Health
of successful collaboration with leading technology
Dr T G Thomas: Fluid mechanics; numerical simulation
Sciences and Technology. His PhD research at Southampton was funded
companies worldwide.
by the School of Engineering Sciences.
Professor O R Tutty: Biological flow; flow control; high-speed
compressible flow; vortex dynamics
“I chose Southampton because of its academic reputation and the
Dr Z-T Xie: Large-Eddy Simulation and its new approaches for
financial support it offered. Applying my knowledge to clinically relevant
urban environments and wind turbine flows
problems, I gained mechanistic insights into arterial disorders using CAD,
computational fluid dynamics and statistical tools, in collaboration with
Professor X Zhang: Aeroacoustics; airframe noise; engine
Southampton General Hospital’s Department of Vascular Surgery. My
noise; unsteady aerodynamics; computational fluid/
advisors at Southampton transformed me from an aerospace engineer into a
aeroacoustics; racing car/ground effect aerodynamics
multidisciplinary researcher in biomedical engineering.”
3
82 Engineering Sciences | 83
Engineering Sciences
4
Course information
Presented in the final section
of the prospectus
Includes a high-quality image
relating to the subject area
Features a profile of an
outstanding student, alumnus
or academic and accompanying
image if available
4
1
2
3
Standfirst
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because it stands alone without
a headline. For more information
on standfirsts, see page 18
Freight Display Book 26/32pt
indented one column width
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summary of the article
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Large page numbers indicate
the start of a new section
Small page numbers are used
for pages within a section
Avoid puttingt page numbers
over full bleed images unless
they are essential for navigation
Here you will find information on fees,
loans and financial support, so you can work
out how much it will cost and what help
is available.
Living costs
Additional support
When planning your finances, you will need to take into Depending on your personal circumstances (eg your
account the costs of living. These will vary, depending on household income), you may also be eligible for:
a range of factors, such as whether you live in catered
− a non-repayable Maintenance Grant or Special
or self-catered halls of residence, private rented
Support Grant
accommodation or with your parents/carers.
− one of our bursaries or scholarships (see page 54)
Typical costs include:
Additional help is available if you have:
− accommodation
− a disability or specific learning difficulty
− phone calls
− dependent children or adults
− utility bills
− transport (but remember a uni-link bus pass
Temporary work
is included in the weekly cost of halls)
UK and EU student fees 2012/13
International student fees 2011/12
If you would like a temporary job to help with your
− laundry
living costs, our Temp Bank service advertises part-time,
In 2010 the UK government announced plans for a reform All programmes (including foundation year) in arts,
− socialising
temporary jobs available within the University.
of university funding, which includes increasing tuition
humanities, law, social sciences and mathematics: £11,600
fees for UK and EU students. It is therefore likely that we
− personal expenditure
The Temp Bank is a great way of making extra money and
All programmes (including foundation year) in engineering,
will be increasing our tuition fees at the start of the 2012/13
In addition to tuition fees, you will need to consider course has been designed to accommodate student timetables.
science, first- and second-year medicine, health and life
academic year. The exact details were still being finalised
costs such as books, field trips, studying abroad and any This is how it works:
sciences: £14,800
as this prospectus went to print, but our tuition fees for
extra materials and equipment you may need for your − You provide details of your availability and become part
full-time students could be up to £9,000 per year.
Third-, fourth- and fifth-year medicine: £27,600
studies. For more information about living and course
of a ‘bank’ of people available for work at the University.
costs, go to www.southampton.ac.uk/livingcosts
We have a long history of attracting the best students Which fees apply to me?
− A wide variety of work is available at all times of the
from all backgrounds and continue our commitment
day, so you can find something to fit around your
The University is required to classify your fees status
Finance calculator
to widening participation. We will review and adjust
existing commitments.
in accordance with the Education (Fees and Awards)
the range of student support, including bursaries,
Our finance calculator will help you estimate how
− Secretarial and clerical work is available if you have
(England) Regulations 2007 and the Student Fees
in consultation with our students to minimise concerns
much university study will cost and the benefits
proficiency in at least one word-processing package.
(Qualifying Courses and Persons) (England) Regulations
about the cost of coming to university. We will also
you are eligible for. To use the calculator, visit
2007. The amount you will have to pay depends on
www.southampton.ac.uk/money
− Other work includes catering, telephone operations,
continue to deliver a significant programme of on and
a number of criteria, details of which are available
administration, occasional driving, manual work
off-campus outreach and student recruitment activities
from the UK Council for International Student Affairs
Entering higher education for the first time
and working as a porter or campus guide.
to encourage the broadest possible range of students
(UKCISA), which provides free advice and information to
to consider applying for entry to the University
Financial support:
For further details, email tempbank@southampton.ac.uk
international students studying in the UK.
of Southampton.
If you are a UK student starting a higher education course Career Destinations also has an online job shop. For more
Publicly funded institutions charge two levels of fee:
For up-to-date information on tuition fees
in 2012/13, you can apply for loans to help pay for both fees information, visit www.southampton.ac.uk/careers
the lower ‘home’ fee and the higher ‘overseas’ fee.
and exemptions for UK and EU students,
and maintenance:
and click on ‘e-jobs’.
There are certain categories of students who must be
visit www.southampton.ac.uk/fees
− Student Loan for Fees
Please note: international students are allowed to work
charged the ‘home’ fee. More information is available
− Student Loan for Maintenance
up to 20 hours per week during term time according
Channel Islands/Isle of Man student fees 2010/11 at www.ukcisa.org.uk
to student visa regulations.
Student loans are issued by Student Finance England
Price group A – clinical programmes: £23,523
Overseas (international) fees apply if you do not meet
on behalf of the government – they are not commercial
the criteria for UK/EU (home) fees.
Further information
Price group B – science, engineering and
loans. Interest is charged on a student loan from the
technology programmes: £10,529
date you receive it to the date you pay it off.
The following websites provide information about
Note: All figures quoted in this section may be subject
all aspects of student finances:
Price group C – other high-cost programmes with
to change.
Student Loan for Fees:
a studio base, laboratory or fieldwork element: £8,268
If you are a UK/EU student, you will not have to pay any
www.southampton.ac.uk/money – get help estimating
tuition fees before or during your studies. Instead, you
your university living costs
Price group D – all other programmes: £6,574
can take out a Student Loan for Fees. You can borrow the www.direct.gov.uk/studentfinance – useful information
Please note: fees quoted above are for entry in 2010
full cost of the tuition fees charged for your programme about student finance in general
Fees are set by the islands’ governments and UK universities
of study in 2012/13. The amount you receive does not
Tel: +44 (0)23 8059 9599
are typically notified of the levels in the spring prior to
depend on your financial circumstances.
Email: ssc@southampton.ac.uk
the academic session in which students commence their
Student Loan for Maintenance:
www.southampton.ac.uk/fees
programme of study. Full details about the price groups
If you are a UK student you can take out a Student
www.southampton.ac.uk/livingcosts
can be found at www.southampton.ac.uk/fees
Loan for Maintenance to help with living costs.
The amount you borrow may depend on your
For up-to-date information on tuition fees
circumstances; for more information, visit
and exemptions for UK and EU students, visit
www.southampton.ac.uk/fees
www.southampton.ac.uk/fees
52 53
Fees & loans
Fees & loans
From the moment you arrive, we will
provide you with all the support and advice
you need to make the most of your life here.
Services
As an undergraduate student at Southampton,
you will have ongoing support from your tutor
or supervisor, and can call on our extensive
network of services for any additional advice
or support you need.
Accommodation
For information about our range of accommodation,
see page 48.
Alumni
As a Southampton graduate, you will join a worldwide
community of 167,000 alumni. In addition to the benefits
of contact with past, present and future graduates, this
global community provides access to University facilities,
invitations to reunions and significant networking
opportunities.
www.southampton.ac.uk/alumni
Ancillary Learning Support Service
We provide learning support if you have a disability
or health condition and need additional assistance
with academic tasks. This support is tailored to meet
your needs and includes note-takers, library support
and general assistance. You must be referred through
Enabling Services or Dyslexia Services.
Tel: +44 (0)23 8059 2441
Email: learningsupport@southampton.ac.uk
Applying
For information about applying to the University,
see page 56.
Assistive Technology Service
If you have a specific learning difficulty or disability,
the Assistive Technology Service can provide:
− enhanced computers and specialised software
− specialist advice on the use of IT
www.southampton.ac.uk/ats
Campuses
For information about our campuses, see page 26.
Career Destinations
Career Destinations provides guidance and information
to all Southampton students and graduates. Whether
you need advice on maximising your graduate skills,
or finding the best jobs and opportunities, Career
Destinations can give you the assistance you need.
Specialist teams offer careers advice and can put you
in touch with employers, alumni and other organisations
to support your learning and personal development.
www.southampton.ac.uk/careers
Centre for Language Study
You can study one of up to 20 languages as a component of
your degree, as an evening course, or as a lunch-time taster
session. Languages on offer may include: Arabic, Chinese,
English as a foreign language, French, German, Japanese,
Latin, Russian, Spanish and Portuguese. You will be able
to study at one of seven language stages, from beginner
to near-native speaker, depending on your level.
We also offer in-sessional English language and study
skills support classes for those students whose first
language is not English, as well as a one-to-one
advisory service, and year-round and summer
pre-sessional courses.
If you prefer to study independently, you can use the
facilities of the Language Resources Centre at the Avenue
Campus where you will be able to ask for advice and have
access to a wide range of up-to-date multiple media
language learning materials, many of which are online.
Resources include: off-air recordings, foreign language
newspapers and magazines, satellite TV, reference
materials, course books and language learning software.
If you would like help and advice from one of our language
advisors, you can choose from face-to-face or online
support.
www.southampton.ac.uk/cls
Counselling Service
We can also help you to apply for disability-related funding
such as the Disabled Students’ Allowances (DSA).
We provide University staff and students with confidential,
professional support across a range of personal and
The mentor team can help you if your studies are being
academic issues. Our reception at Highfield is open
affected by long-term health difficulties. The mentors
throughout the week, and appointments are also available offer regular and individually tailored support with
at St Mary’s Hospital, Portsmouth, and on campus
planning and organising workload, supporting morale
at the Winchester School of Art.
and motivation, and developing study strategies.
Tel: +44 (0)23 8059 3719
Contact Enabling Services for more information,
Email: counser@southampton.ac.uk
to discuss your support needs or to arrange a visit.
www.southampton.ac.uk/studentsupport/counselling
Tel: +44 (0)23 8059 7726
Doctors and dentists
Email: enable@southampton.ac.uk (disability enquiries)
Email: mentors@southampton.ac.uk (mentoring enquiries)
At Southampton we make your health and wellbeing
www.southampton.ac.uk/studentsupport
a priority. There are two health practices based at the
Highfield Campus, both offering NHS practitioners.
Financial information and assistance
There are also several local practices. You can find
a full list of surgeries at one of the following websites.
The main contact point for funding information, advice
and assistance is the Student Services Centre at Highfield,
www.nhsdirect.nhs.uk
and we also have a representative on campus
www.unidocs.co.uk
at Winchester.
www.highfieldhealth.nhs.uk
As a new student at the University, you will benefit from
Full-time international students who are in the UK
a wide range of support. This includes ensuring you have
for longer than six months are entitled to free health
received all the funding you are entitled to, providing help
cover under the NHS.
with budgeting, and, if necessary, putting you in touch with
trained counsellors to help you with money management
Dyslexia Services
and the impact of other issues that affect students
Dyslexia Services offers advice and support if you are
studying in higher education.
dyslexic or have another specific learning difficulty
Tel: +44(0)23 8059 3287 (Southampton)
(or difference) such as dyspraxia. Screening and full
Tel: +44 (0)23 8059 6970 (Winchester)
assessments can be arranged. Trained dyslexia tutors
www.southampton.ac.uk/sais/sfo
can provide individual study skills tutorials and make
recommendations for special examination arrangements.
First Support
It is essential that you register with Dyslexia Services
to organise any special examination arrangements.
The First Support Team is dedicated to being the first
point of contact and support for students during times of
Tel: +44 (0)23 8059 2759
crisis. Anyone concerned about a student may contact us.
Email: dyslexia@southampton.ac.uk
www.southampton.ac.uk/dyslexiaservices
Tel: +44 (0)23 8059 7488
Email: firstsupport@southampton.ac.uk
Early Years Centre
www.southampton.ac.uk/firstsupport
Our Early Years Centre is situated on the Highfield
Campus. It provides a stimulating and caring environment
for children aged between four months and five years.
Tel: +44 (0)23 8059 3465
www.southampton.ac.uk/nursery
Enabling Services
If you are disabled or have a health condition, mental
health difficulty or temporary disability, it is essential that
you register with the Enabling Services. We can provide
information and advice on a wide range of topics
including additional examination arrangements,
specialist equipment and other reasonable adjustments
to support teaching and learning.
60 61
6
5
Services
Directory information
Standard information should
appear in the middle section
of the prospectus
Accommodation, fees and other
information includes lists, tables
and detailed information
Imagery can be used where
appropriate, but this section
should be designed as a
reference-style document
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followed by lines
5
6

48 | Printed materials – brochure spreads
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1
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4
“If you’re thinking of setting up your own business,
my advice is to just go for it. The University offers lots
of support for enterprise activities, both while you’re
here and when you graduate.”
Simon Nash
BA Philosophy and Politics, 2006;
MSc Strategic Entrepreneurship, 2008;
graduate entrepreneur
1
2
3
Enterprise
We take pride in our position as one of the leading You will also have the chance to gain a real insight
entrepreneurial universities in the world, with
into running a business or social project through
excellent relationships with business and industry. the Students in Free Enterprise society. This awardwinning
team challenges students globally to create
As a Southampton student you will find a whole
host of opportunities to develop your
enterprises that are ethical, sustainable and improve
entrepreneurial skills.
people’s quality of life both locally and around the
world. If you are interested in starting a business of
Spin-out success
your own, the University provides mentoring support,
As a leading entrepreneurial university we have an
business workshops and start-up funding to help
impressive record of commercialising our research
you get your idea off the ground.
by ‘spinning out’ companies. Our success was recognised Southampton has recently been recognised as
in the most recent Library House report, which placed a leading student enterprise institution through the
Southampton third in the world, after Stanford and National Enterprise Educator Awards (2010), in which
Cambridge. We have helped create 12 successful
the Students in Free Enterprise team was ‘highly
companies since 2000, four of which have floated
commended’ and Fish on Toast ‘commended’.
on London’s Alternative Investment Market with
a combined market capitalisation value of £180m.
Just one example of Southampton’s student enterprise
success is graduate entrepreneur Simon Nash, who
We have collaborative projects with industrial partners has set up his own company, Green Oil UK, to produce
ranging from multinationals such as Rolls-Royce,
eco-friendly bicycle maintenance products. Simon
Microsoft, IBM and GlaxoSmithKline to small and
started up his business with some initial funding from
medium-sized companies such as CJR Propulsion
the University in 2008. Today, Green Oil UK supplies
and Covesion. You can benefit from our partner
products to 150 bike shops across the UK and abroad,
companies by taking part in our internship schemes ranging from chain lubricant to eco-friendly bicycle
(for more information, see page 39).
brushes. Green Oil UK has won product awards
from several magazines and Simon was selected
Student enterprise
as a ‘rising star of 2010’ in the Institute of Directors
Student enterprise at Southampton aims to
Director magazine.
encourage, foster and build capability in innovation
and entrepreneurial thinking. As a Southampton
student, you can join our entrepreneurs’ society Fish
on Toast, who provide weekly sessions to encourage
entrepreneurial thinking and equip you with the skills,
contacts and knowledge vital for setting up a business.
These range from successful entrepreneurs sharing
their experience to interactive workshops designed
to help generate that big idea.
Page numbers
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5
Further information
To find out more about our links with industry,
visit www.southampton.ac.uk/business
www.southampton.ac.uk/prospects
Format
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used on spreads to add value
5
19
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(170 x 240mm)
6
Tables
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text is legible. White on dark colours and dark grey
on light colours tend to work best
All table cells have internal white borders set at
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of the table
6

Welcome to our new marine brochure, a definitive guide to the
wealth of maritime expertise that the University of Southampton
can offer businesses. With over 200 researchers from 20 schools and
specialist centres active in the maritime field offering over 30 ocean
related courses, the University of Southampton is the UK’s premier
Maritime University.
Our maritime research expertise is diverse, ranging from engineering
disciplines such as ship design and naval architecture, fluid dynamics and
acoustics, oceanography and earth sciences through to ocean-related literary
research, Jewish maritime studies and maritime archaeology.
Researchers from across engineering sciences, law, management,
humanities and the arts work across disciplines to create new strategic
approaches to solve maritime social and environmental challenges.
Pages 8 and 9 of this brochure provide a comprehensive overview of our
marine research expertise.
We are proud to be located in the South of England, an area steeped in
maritime heritage and internationally renowned as a centre for the
UK’s marine industry.
We engage in a wide range of commercial activity in the marine sector,
providing competitive and environmentally friendly solutions for
business. Our interactions range from research and development
collaborations and consultancy services through to student and graduate
projects and placements. You will find examples of these throughout
this brochure. We work with organisations of all sizes, including the
RNLI, P&O Cruises and Lloyd’s Register.
We host a number of professional Enterprise Units who have consulted on
prestigious marine projects. The Wolfson Unit, for example, have worked
with the designers of yachts for 2008-09 Vendée Globe race and many
America’s Cup teams. You can read more about them on pages 6 and 7.
Pages 22 and 23 showcase the very latest maritime research, including a
student team who have pioneered a solar powered boat, to newly
developed innovative marine sensor technologies.
Professor Ajit Shenoi
Chair, University Strategic Research Group in Maritime Studies
1. Marine research expertise
The University links fundamental
research with real world
applications.
Pages 8 – 9
2. Accessing our expertise
Find out how your business can
access and benefit from the
University’s marine expertise
and first rate facilities.
Pages 12 – 15
3. Working with our students
and graduates
We offer a number of
opportunities for companies
wishing to access the skills of our
students and graduates.
Pages 16 – 17
4. Maritime courses and
professional education
We offer a first-class portfolio of
undergraduate and postgraduate
marine related courses plus
professional development
opportunities for those wishing
to up-skill.
Pages 18 – 19
5. Current maritime research
Find out about the very latest
maritime research from
Southampton.
Pages 22 – 23
This information can be made available, on request, in alternative
formats, such as electronic, large print, Braille or audio tape and, in
some cases, other languages. For more information, please contact
Research and Innovation Services on +44 (0)23 8059 8414.
© University of Southampton 2009
49 | Printed materials – themed reviews
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event (for example the Southampton
Boat Show).
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the strongest effect.
Use an image-led contents spread to
introduce the document.
Working with you
1
2
3
4
5
The Wolfson Unit worked with the
designers of the Puma, 2nd place
in the 2009 Volvo Ocean Race
©Dave Kneale/Volvo Ocean Race
The Wolfson Unit, one of the most
respected marine design consultancies
in the world, has many high profile
clients including the designers of yachts
for the 2008-09 Vendée Globe race with
participants Dee Caffari, Mike Golding
and Safran; as well as America’s Cup
teams and the designer of Puma, placed
2nd in the 2009 Volvo Ocean Race.
1
Format
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on standfirsts, see
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type-only approach
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that relates to the
audience and subject
matter
Power your
business.
Marine expertise
& innovation
Maritime courses and
professional education
The University of Southampton offers a first-class portfolio of undergraduate
and postgraduate marine related courses – covering everything from marine
biology, oceanography and water resource management through to
maritime archaeology and ship science.
Educating future generations of maritime
Institute of Maritime Law
professionals
The Institute of Maritime Law offers a number of courses,
Our highly regarded Ship Science programme, offered as a including the well established maritime law short course.
three-year Bachelor of Engineering (BEng) and a four-year The course, which explores the principal areas of maritime
Master of Engineering (MEng), covers naval architecture, law, is recognised worldwide as an intensive, high-quality
yacht and small craft, advanced materials, marine systems programme for members of the shipping industry and the
engineering and engineering management.
legal profession. It has regularly attracted involvement from
Southampton graduates are highly sought after by
the International Group of P&I Clubs, insurance companies,
industry and many of our graduates have gone on to
brokers, ship owners, charterers, national authorities and law
become designers and managers in the large and small firms. Every year, the Institute runs a number of courses on
4
ship fields, including Stephen Payne who was the Chief topical subjects for the UK and international industry as
Designer of the Queen Mary 2 and several RNLI lifeboat well as tailor-made courses for companies on request.
engineers. Some have joined shipbuilding companies and www.southampton.ac.uk/iml
consultancies, including the offshore industry, and others
are involved in yacht design, including America’s Cup GeoData Institute – Marine and Coastal Geographic
challengers.
Information Systems
Using industry standard geospatial software and national
Professional Development
datasets, GeoData’s courses provide a mix of taught
We have a range of set and bespoke marine-related
modules and exercises to provide professional level
short courses which could offer your staff appropriate experience of handling marine geographic information.
professional development or training opportunities. www.gis-train.com
Marine Technology Education Consortium
School of Management
The School of Engineering Sciences (SES) offers a number The University’s School of Management is recognised as one
of courses for the marine industry that are coordinated of the UK’s leading centres for management education.
through the Marine Technology Education Consortium. The School provides a range of executive development
The Consortium comprises six UK universities that are courses as well as an MBA programme.
recognised for their excellence in marine technology,
– The School has worked on a major collaboration project
education and research – Heriot-Watt, Glasgow,
with Rolls Royce to deliver a post-experience master’s
Newcastle, Strathclyde, Southampton and University
programme in global supply-chain management.
College London. These courses provide graduates with
the advanced technical and managerial skills needed to – Through the simulation of production processes at the
enhance innovation and business competitiveness.
Portsmouth shipyard, an MSc student from the School
of Management worked with VT Shipbuilding to evaluate
www.mtec.ac.uk
the impact of alternative strategies for the assembly of
ship units. The work specifically examined the impact on
assembly times of radically reducing the number of unit
construction areas in the main assembly hall.
www.southampton.ac.uk/management
18
2
3
Queen Mary 2.
Stephen M. Payne OBE RDI,
Vice President Chief Naval Architect, Carnival Corporate
Shipbuilding Southampton
Having graduated in 1984 with a Bachelor of Science
(Engineering) in Ship Science, Stephen began his career
at Carnival in 1985 before going on to become the Chief
Designer of Queen Mary 2. In 2007 he was awarded an
Honorary Doctorate of Science from the University.
“ The University of Southampton’s standing
in the marine sector is equal to its excellent
reputation throughout academia. The Ship
Science course is rigorous and demanding
but equips the individual with an unequalled
understanding and comprehensive toolset
for a successful career.”
19
Page title
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2
3
4

*as of 1 September 2008
the largest shopping outlets in the south of England?
or just hanging out in the bar.
case the theatre is in use.
students living outside halls.
and a Post Office, are situated in Building 60.
Southampton is the greenest city in the region.
who choose to study here each year.
telephone our visits hotline on 023 8059 5900.
Avenue Campus (Humanities)
This campus is just a short, signposted walk
from the Physics Building 46 along the edge of
Waterfront Campus (Ocean & Earth Science)
ugenquiry@noc.southampton.ac.uk
Boldrewood (Biological Sciences and Medicine)
Southampton General Hospital (Medicine)
Winchester School of Art
nearby Southampton and London.
Key facts
One of the UK’s top 10 research universities and a
member of the prestigious Russell Group.
Recognised for exceptional teaching. We were
awarded the highest rating in the most recent
audit by The Quality Assurance Agency.
One of only 19 UK universities to be listed in the
top 100 world universities (The Times Higher
Education Supplement 2007).
Ranked in the UK top 10 for overall course
satisfaction in the most recent National Student
Survey.
One of the largest providers of accommodation in
the university sector, with more than 5000 places
in 20 halls of residence.
Renowned for outstanding social and sporting
facilities, including an £8.5 million sports complex
and an 1800-capacity nightclub on the Highfield
Campus.
Located in one of the most lively cities in the south
of England, offering a vibrant mix of recreation,
culture and entertainment – from bars and
nightclubs to restaurants, cafés, cinemas, arts and
sporting venues.
Disabled access
A map showing wheelchair routes and disabled
access, together with the location of other
campuses and halls of residence, is available
from University Reception in Building 37 .
Alternatively, go to:
www.soton.ac.uk/img/maps/
Highfieldmap_nov07.jpg
© University of Southampton 2008
Designed and produced by Communications
Every effort has been made to ensure that the
information contained in this guide is accurate. The
University may make changes and corrections to
this guide at any time without notice. No warranty
or representation is given regarding the accuracy or
completeness of the information in this guide.
Visitors are reminded that the only buildings included
in the Walking Tour are the Hartley Library, Jubilee
Sports Centre, Students’ Union, Nuffield Theatre,
Turner Sims Concert Hall and EEE building. You should
not enter any restricted areas or other buildings
without an appropriate member of staff as a guide.
Visitors are also asked to be aware of the substantial
building works currently taking place across the
University, and at the Highfield Campus in particular.
Please exercise caution near these building works and
stay away from these areas, and take notice of the
various signs and barriers that have been put in place.
50 | Printed materials – instructional guides
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These documents should be designed in the style of
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Use annotations where necessary to direct people to
information. Maps, diagrams and tables are all useful
for getting information across, supported
by photographic imagery where appropriate.
Library guide
A two-sided A4 sheet to help
propspective students get
started in the library
Uses a simple boxed approach
on the reverse to carry the
main points
Key
Walking tour
Highfield Campus
Welcome to the Highfield Campus
This walking tour will help you to get a feel for the Nuffield Theatre 6 , linking our Southampton
campus and for student life at Southampton. The campuses, halls of residence and the city centre.
leaflet and map will also help you to find your way
If you’re planning a spot of clubbing, you can hop
to our Academic Schools based at Highfield.
on to the night bus, which runs until 3am, six nights
Please feel free to walk around the grounds and a week. If it’s retail therapy you need, why not take
explore the campus as you wish.
a trip into Southampton to visit WestQuay – one of
Student Services Centre
You should begin your tour at the Student Services Students’ Union
Centre 37 . This centre is a one-stop-shop for
The next stop on your campus tour is the Students’
student enquiries on a range of issues such as
Union 42 , with food outlets, a bar, sports hall, new
accommodation, finance, support services, ID
climbing wall and squash courts, Internet café and
cards, exams and graduation. It is also home to the The Cube – a multi-purpose cinema and nightclub
Students’ Union Advice and Information Centre. venue. Weekly markets (for fruit and vegetables,
Staff in the centre can provide support during your books and posters) are held in the Students’ Union
university studies and help you with a wide variety concourse during term time.
of issues from debt management to housing advice. The Students’ Union is also home to more than
The University provides a range of teaching and 200 student clubs and societies – ranging from the
learning support services, and our Disability Service Debating Society through to the Hockey Club and
offers advice and information tailored to meet
even ultimate frisbee. The union is likely to play
individual needs. In addition, serving both staff and a major role in your student social life for meals,
students, we have a Day Nursery which provides a meeting friends, sports activities, attending live gigs
stimulating and caring environment for children
aged between four months and five years, and a Arts on campus
Chaplaincy for people of all faiths and none which Our Highfield Campus is home to three
has a staff of three chaplains and provides a separate internationally renowned arts venues. Why not
Muslim prayer room with washing facilities.
pay a visit to the John Hansard Gallery 50? The
venue hosts innovative shows by leading UK and
international artists. Admission is free, so just drop
in to see the latest exhibition. You can also visit
the Turner Sims Concert Hall 52 , one of the UK’s
leading music venues, and the Nuffield Theatre 6
which hosts some of the finest touring companies
and stand-up comedians. Both venues also host
degree ceremonies during the summer months.
Lecture theatres
Jubilee Sports Centre
If you’d like to look around a lecture theatre, you
On the opposite side of University Road, the Jubilee can drop in on EEE Building 32 . You can enter the
Sports Centre 18 includes a 25-metre, six-lane glass corridor from either end. The lecture theatre
swimming pool, eight badminton courts and 160 is in the central concourse on the left. It’s worth
fitness stations. Annual student membership is just checking through the peephole before entering in
£95.00*, which entitles you to unlimited use of the
facilities and fitness classes, plus discounted rates
Cycle storage & bus services
on sports classes and fitness activities.
You will probably notice pink tarmac cycle routes
Wide Lane sports ground
across the campus (please avoid walking on these)
The University sports fields and pavilion are located and a number of secure cycle stores. Many students
at Wide Lane and we also have a boat hard on the bring a bike since undergraduate student parking
River Itchen. For more details, pop in and talk to at halls and on campus is only available for people
staff at the Jubliee Sports Centre reception desk. with disabilities. Don’t worry, though – you won’t
We offer bursaries to students competing in sport need a car at Southampton since our Uni-link bus
at a national level, and we also support the Talented service runs regular services around the campuses,
Athlete Scholarship Scheme.
halls of residence and the city. An annual Unilink
bus pass is included in accommodation fees
for students living in halls. A pass costs £225* for
New buildings
As you walk around the campus, you will see new
buildings and construction works in progress.
Sustained investment (£200 million over
four years) in development ensures that our
students benefit from world-class facilities and
makes Southampton one of the best learning
environments in the UK.
Our £18 million EEE Building 32 , which houses the
Schools of Education and Electronics and Computer
Science, opened in 2007. The new Mountbatten
Building 53 has been designed with fractal patterns
Shops, restaurants & travel
A few steps from the Jubilee Sports Centre brings
you to the intersection between the Students’
Union, the Piazza restaurant and the Students’
Union shop. Above the shop is a travel centre, hair
salon and the offices of Uni-link – the University’s
award-winning bus service. During term time, 18
buses an hour leave the Interchange beside the
inspired by optical nanotechnology research from
the School of Electronics and Computer Science
and the Optoelectronics Research Centre, which
will be based at the site. The £55 million building
includes a large, purpose-built clean room
and associated laboratories for research.
The artist’s impressions above show the future
Institute for Life Sciences 85 which will provide
state-of-the-art laboratory, office and teaching space
for staff and students from the Schools of Biological
Sciences and Medicine. The building will be
completed and ready for occupation in 2010.
Highfield Health Service, banks & post office
The Highfield Campus is home to the University
Health Service 48 and Highfield Health 31 . We
recommend that you register with one of these
centres or with another local health clinic in your
first weeks as a student to avoid any delay should
you require medical advice or treatment. Other key
facilities, including high-street banks, a bookshop
Hartley Library
You are welcome to sign in and take a look around
the Hartley Library 12 , which has recently benefited
from a £11 million refurbishment programme.
The library is equipped with a range of PC
workstations for student use. Some workstations
on campus are open 24 hours a day – a lifeline
when essay deadlines are looming – and rooms in
halls all have phone and Internet connection. The
library is open until 2am during exam times.
Exploring the campus
At the end of your tour, please feel free to
stay on campus for a while – perhaps to enjoy
refreshments in one of our food outlets. You
may decide to visit the Boldrewood or Avenue
campuses or one of our halls of residence. If
you have time, why not explore Southampton
Common – a 326-acre green space between the
Highfield, Avenue and Boldrewood campuses?
The Common is popular with our students
and has been designated a Site of Special
Scientific Interest for its plant and animal life.
Alternatively, you may prefer to get a taste of
the city centre: in addition to great shopping
and all the normal city amenities you will find
marinas, waterfront bars and restaurants, historic
city walls and buildings and many parks and
open spaces – our students love the fact that
We wish you every success in your studies and
we hope that you will join over 4,000 students
Visit Days
For information on other visit opportunities,
please go to www.soton.ac.uk/study/
visitsopendays, email visit@soton.ac.uk or
Our other campuses
Southampton Common or a 10-minute journey by
Uni-link bus from the Interchange. To enquire about
a visit, please phone +44 (0)23 8059 9339 or email:
humanities@southampton.ac.uk
Boldrewood will be redeveloped to become a
maritime centre of excellence. Phase 1 of the
development is a unique initiative between the
University of Southampton and Lloyd’s Register
in pursuit of world-class innovation, research
excellence and teaching in maritime engineering
and engineering sciences. Work is scheduled to get
under way in 2009.
Situated three miles west of the Highfield Campus,
Southampton General Hospital is a 13-minute
journey by Uni-link bus from the Interchange. Based
at one of the country’s leading teaching hospitals,
this campus provides modern laboratories,
computer suites, lecture theatres, catering
facilities and a specialist Health Services Library.
Unfortunately, since the campus is located within
a hospital, it is not possible to arrange a visit to
this site.
This campus is home to the National Oceanography
Centre, Southampton and is located at Dock
Gate 4, which is a 20-minute journey by car or 30
minutes by Uni-link bus from the Interchange.
To enquire about a visit, please phone
+44 (0)23 8059 2681 or email:
This campus is a 10-minute walk from Winchester
train station which provides a regular service to
Winchester School of Art joined the University of
Southampton in 1996. It has extensive facilities,
including a digital printing centre and computerised
looms and knitting equipment. Its range of
undergraduate and postgraduate opportunities
This campus is a 10-minute walk east along Burgess
spans the spectrum of painting, sculpture, fashion,
Road or three minutes by Uni-link bus from the
graphic design, advertising design, photography and
Interchange. To enquire about a visit, please email:
textile art & design.
bsentry@southampton.ac.uk
The Winchester Gallery is a public venue
Laboratory facilities for Biological Sciences and
within Winchester School of Art itself. It shows
Medicine are located on the campus and lectures
contemporary and international work, with an
are divided between Boldrewood and Highfield.
emphasis on new media and photography. The
Medicine is due to relocate, in part, to Southampton
Winchester Gallery is open Tuesday to Friday
General Hospital in 2009. The School of Biological
10.00am to 4.30pm. Admission is free.
Sciences is also scheduled to move into new,
To enquire about a visit to the campus, please phone
purpose-built facilities on the Highfield Campus +44 (0)23 8059 7005 or email askwsa@soton.ac.uk
in 2010.
Walking tour guide
A two-sided A3 sheet to guide
prospective students around
the campus
Uses annotation and
appropriate imagery to
highlight points of interest

51
| Printed materials – annual report and review covers
Our annual reports are high-profile
documents aimed at government,
business and professional audiences.
Use only the best quality imagery;
where this is not available use
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covers
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not used on these
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Text Book 26/30pt
Subtitle (if necessary)
in Freight Sans Book
26/30pt
1
Engineering and the Environment
Annual Review 2009
2
Engineering and the Environment
1
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It has an opacity of 70%.
Adjust if necessary to
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Choose the colour
and position of the
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2
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52
| Printed materials – annual report and review spreads
Innovative detection system
for hospital superbugs
Conserving our
coral reefs
In England alone, around 300,000 people acquire infections in hospitals every
year. The so-called ‘superbugs’ MRSA (methicillin-resistant Staphylococcus aureus)
and Clostridium difficile (C. difficile) cost the NHS more than £1b a year.
MRSA and C. difficile are difficult to treat The multidisciplinary team includes
because of their resistance to antibiotics, researchers from the University’s Schools
and, as they do not cause symptoms in
of Biological Sciences and Health Sciences,
everyone, it is a challenge for hospitals to as well as a commercial business, Best
detect and control them.
Scientific – a company that designs and
builds optical and microscopic equipment.
Scientists at the University of Southampton
The team now plan to develop the system
are rising to the challenge by developing a
into a portable detection kit for easy use
groundbreaking detection system that
by hospital staff.
can spot superbugs in hospitals. Using a
specially designed optical device, the
Professor Bill Keevil, from the University’s
researchers are able to examine medical School of Biological Sciences, explains:
equipment and surfaces for signs of MRSA, “We are building in the capability of
C. difficile and other infections.
differentiating live from dead bacteria on
a range of hospital surfaces and equipment.
The technology works by using a specially
This will identify hotspots of contamination
designed, portable high-resolution
and improve the efficiency of cleaning
microscope to detect microorganisms
protocols. Understanding how pathogens
on contact surfaces such as door handles,
survive in a hospital environment is key
bed rails and curtains. The researchers are
to protecting patients and staff.”
also using special dyes to label certain
bacteria with a fluorescent tag, making Dr Jacqui Prieto, a researcher in infection
both live and dead bacteria show up on prevention at the School of Health
contaminated surfaces.
Sciences, says: “The development of a
Some of the world’s rarest coral reefs and the economies
that depend on them will be better protected thanks to a
major international marine project led by the University
of Southampton.
The three-year, government-funded
Darwin Initiative project was set up to help
the Ecuadorian government understand
and protect the last extensive coral reefs
of the Galapagos. The project was led by
Professor Terry Dawson of the University
of Southampton’s School of Geography.
The coral reefs of the Galapagos Islands
contribute significantly to species
richness and diversity in the Galapagos
Marine Reserve. They support thousands
of species, including many rare and
endemic corals. Remarkable numbers
of sharks, tuna, turtles and dolphins are
all ecologically linked to the area’s reef
complexes. However, over the past 30 years
the reefs have been severely affected by
climatic events such as El Niño.
As well as surveying the reef, the
researchers worked with the local fishing
and tourism industries to help them
manage the reefs in a way that supports the
economic activities that are so important
to the Galapagos Islands. The team advised
on capacity-building for tourism, diving
and fishing, and helped to establish a series
of permanent mooring buoys to prevent
damage to the reefs from boat anchors.
“This project has greatly improved our
knowledge and appreciation of the value
and current condition of the Galapagos’s
northerly coral communities and
establishes conservation measures and
stakeholder commitments to protect these
valuable habitats,” says Terry.
portable direct light microscope for use in
the NHS will revolutionise the assessment
of hospital cleanliness. This will make a
major contribution to our understanding
of the role of the environment in the
spread of infection.”
“We will be using all available current
technologies and techniques, including
innovations in image recognition and LCD
illumination, along with powerful industrial
lenses, to produce the best possible images,”
says Best Scientific Managing Director
Dr Eric Best. “This is vital for scientists and
researchers as it gives a complete picture of
the material under examination.”
4 Annual Review & Financial Statements 2009 Annual Review & Financial Statements 2009 5
“This step forward demonstrates how
relatively modest external aid can
empower applied marine research and
lead to management policy. Such steps are
critical if natural ecosystem function is to
be conserved to maintain the Galapagos’s
intrinsic value and contribution to the
wellbeing of future generations.”
The team found that, although much of the
coral was destroyed as a result of El Niño,
the reefs are starting to grow back. Terry
comments: “It’s encouraging to note that
the corals are adapting to global warming.
This supports the findings of my colleagues
investigating other coral reefs around the
world: nature has a habit of surprising us
by being capable of looking after itself,
especially if the industries linked to the
reefs – such as fishing and tourism – treat
it with care.”
The research, entitled Galapagos Coral
Conservation: Impact Mitigation, Mapping
and Monitoring, is published in a special
edition of the peer-reviewed journal
Galapagos Research.
University news
£6m grant for
research into new
photonic materials
The Engineering and Physical Sciences
Research Council (EPSRC) has awarded a
£6m research grant to a multidisciplinary
team at the University.
The grant will fund an innovative research
programme over the next six years, with
the aim of developing a new generation of
nanostructured photonic metamaterials
and creating a world-leading centre of
research at the University. The new grant is
an important step for the nano-portfolio
partnership between the EPRSC and the
University that was formed in 2004.
The team is led by Professor Nikolay
Zheludev, Deputy Director of the
Optoelectronics Research Centre (ORC).
The multidisciplinary team of investigators
includes Professor Peter Ashburn of the
University’s School of Electronics and
Computer Science, Dr Janne Ruostekoski
of the School of Mathematics, Professor
Peter de Groot of the School of Physics
and Astronomy, and Professor Rob Eason,
Professor Daniel Hewak and Dr Vassili
Fedotov from the ORC.
20 Annual Review & Financial Statements 2009
Archbishop Desmond Tutu Mountbatten
addresses society’s problems Building wins top
at community festival
architecture award
Archbishop Emeritus Desmond Tutu
The striking new Mountbatten Building
drew a crowd of hundreds as he addressed has won a prestigious Royal Institute of
students and special guests at a community British Architects (RIBA) award for its
festival organised by the Students’ Union in high architectural standards and energy
February 2009.
efficiency.
The Archbishop gave an emotional and The building has world-class laboratories,
inspiring talk about how to address societal flexible teaching and learning spaces, and
problems in the ‘Ubuntu’ way. He covered a an impressively spacious atrium. The glass
range of subjects, from the success of young curtain walls – decorated by a mathematical
people to fighting the war on terrorism. fractal pattern – enable those outside to
Ubuntu is an ethic or humanist philosophy view the research taking place in the clean
focusing on people’s allegiances and
rooms. It has been designed to consume
relations with each other and is seen as a 65 per cent less energy than a comparable
traditional African concept.
building of this type.
The festival, which was organised by
The Mountbatten Building houses the
RAG (Raise and Give – the Students’
University’s School of Electronics and
Union’s fundraising department), also Computer Science and its Optoelectronics
featured a steel drum band, live music
Research Centre. The building is a key
and dance performances, and a number element in maintaining the University’s
of stalls and displays. The event was in global reputation for world-leading
support of the Tutu Foundation UK, one research in nanotechnology and photonics.
of Southampton’s RAG charities for 2009.
In the evening, the University hosted a
fundraising dinner on campus in honour
of the Archbishop.
Creating partnerships for
international success
NOCS gets £1.3m
for buried Antarctic
lake exploration
The National Oceanography Centre,
Southampton (NOCS) has received £1.3m
to develop a probe to explore a massive lake
of water deep beneath an Antarctic ice sheet
that could contain unique forms of life.
The exploration of sub-glacial lakes is part
of an international effort to understand
key global issues such as life in extreme
environments and climate change. The
Natural Environment Research Council
(NERC) has awarded £6m to a consortium
of multidisciplinary researchers from
10 UK universities, NOCS and the British
Antarctic Survey.
NOCS’ share of the funding will be used to
design and construct a probe that will take
samples and make measurements of the
ancient subglacial lake, Lake Ellsworth,
which has been isolated for hundreds of
thousands of years and is buried under 3km
of ice. Over the next five years the researchers
will acquire and develop the technologies
needed for this ambitious project.
The University of Southampton is a truly
international institution with a global reputation
for excellence in leading-edge research.
Annual Review & Financial Statements 2009
Students from around 130 different
The University has been the successful The University’s offering to international
countries study here and our network of recipient of several UK–India Education students has gone from strength to strength
partnerships with other institutions spans and Research Initiative (UKIERI) research in the past year. We have developed a
the globe. We also have collaborations
awards, the two most recent being in the ‘Prepare for Success’ web learning resource
between individual academics, Academic School of Electronics and Computer
for all UK-bound international students,
Schools and Faculties.
Science and the School of Engineering giving them the opportunity to improve their
Sciences. The awards have allowed us to English language skills and find out what it
The Worldwide Universities Network
develop knowledge partnerships that
is like to study in the UK before they arrive.
(WUN) and the Centre for Contemporary
ensure that Indian and UK education and The site has been used by over 50 other UK
China (CCC) are two key examples of
research systems are strengthened and universities so far, and in September 2009
vehicles for developing partnerships.
become increasingly global in their outlook. alone received over 12,500 visits.
The CCC is responsible for initiating and
Our global partnerships have also spread International student numbers increased by
maintaining the strategic partnerships
into South America: for example, our
25 per cent in 2008/09 and the international
of the University in China. Successful
Department of Modern Languages in the student body (excluding EU students)
collaborations developed by the CCC
School of Humanities has strong links with reached 2,800. We keep in touch with
include those with Nanjing University,
Mexico. This includes the delivery of an former international students, and are in
Xiamen University and Tsinghua University
online Postgraduate Certificate in English contact with alumni from 156 countries
Graduate School in Shenzhen. The
Language Teaching for students based in around the world.
relationship with Tsinghua in Shenzhen
Mexico. In 2008, the Department of Modern
has been built on the establishment of a
Pro Vice-Chancellor, Professor Alistair Fitt,
Languages set up a Centre for Mexico–
Web Science Research Laboratory led by
comments: “We are becoming a truly
Southampton Collaboration (MEXSU) to
Professor Wendy Hall from the School
international university and that means
promote links between the University of
of Electronics and Computer Science.
being a global player in many areas.
Southampton and the higher education
This has now been extended to include the
Our presence in the list of the world’s top
sector in Mexico.
Tsinghua-Southampton Enterprise and
100 universities shows how far we have
Innovation Centre. The centre, which will Being an international university also
come – and we are committed to going
be formally opened in December 2009, is means giving our home students
much further still.”
the joint initiative of the CCC and Research opportunities abroad. Through the A*STAR
and Innovation Services.
programme, launched in July 2009, some
of our PhD students will spend two years
The WUN is an international partnership
of their research in Singapore, giving
of 15 universities committed to collaborative
them an insight into a different working
research into the major challenges facing
environment and culture.
humankind. Through our membership
of the WUN, we have built partnerships
with institutions in North America, South
Africa, Australia, Europe and China. These
collaborations give our staff and students
opportunities to carry out some of their
research abroad.
21
Use a limited combination
of spread styles to
create pace and interest
within the document
Use large-scale imagery
to demonstrate our
leading applied research
stories and collaborations
with business
Imagery must reflect the
text on the page
Avoid putting page
numbers over full-bleed
images unless they are
essential for navigation
Multiple images should
be placed in a way that
supports the main image
Avoid placing images
directly on top of
other images
If tint boxes or signposting
boxes are used,
they should be consistent
in position, colour and
format
Use the headline and
standfirst format
(see page 18 for more
information), not sell/tell
headlines, for this type
of communication
Through our membership of the World Universities
Network (WUN), we have collaborations with institutions
across the world, giving our staff and students opportunities
to carry out some of their research abroad. PhD student
Nadia Suarez-Bosche recently won a WUN Research Mobility
Programme award, allowing her to spend eight weeks researching
marine molecular biology at the Friday Harbor Laboratories at the
University of Washington, USA. This photograph (taken by Nadia)
shows some of the subjects of her research.
Vice-Chancellor’s Award for
the International Office
Congratulations to the International Office team, who have won a Vice-Chancellor’s Award
for their exceptional commitment, imagination and innovation. The team of 16 work hard
to raise the University’s profile around the world, to make Southampton the partner or
study location of choice for European and international partners and students.
Jo Doyle, Director of the International Office, comments: “We work in an increasingly
competitive marketplace and travel in a hazardous world environment. To have the success
of the team and the personal commitment of individuals recognised in this way is great.”
10 Annual Review & Financial Statements 2009
Annual Review & Financial Statements 2009
11
18 Annual Review & Financial Statements 2009
Annual Review & Financial Statements 2009
19

The Voice 09.02.10:THE VOICE copy 23/2/10 10:25 Page 6
Liz Jones Gallery Assistant Stephen Foster Director
Vic Anderson Gallery Technician Zoha Zokaei Gallery Assistant
Ronda Gowland Head of Education
The Voice 09.02.10:THE VOICE copy 23/2/10 10:26 Page 7
Ros Carter Head of Exhibitions Eloise Rose Director’s Assistant Laura Hensser Gallery Assistant Tom Maccoy Gallery Assistant Val Drayton Special Projects Officer Adrian Hunt Head of Communications
March 2010 | theVoice
53
| Printed materials – magazines
Flagship magazines for external audiences
should be designed in the style of a Sunday
broadsheet colour supplement to make
our stories engaging and accessible to a
wide audience.
Main stories are featured as lead articles,
using large images to create pace
and impact. Shorter articles are in a news
section, supported by smaller images
where high-quality imagery is available.
A magazine-style contents spread
provides an engaging introduction.
Imagery is a combination of full bleed
images, smaller ‘news’ type images, and
illustrations where appropriate to the
subject matter.
3
1
Alumni Magazine | Winter Edition 2010
Aerospace
adventures
Parvez Kumar:
space pioneer
Leadership in a financial crisis
Advice from our experts
A heated debate
Climate change policy
Major impacts on: healthcare
Cutting-edge health research
2
theVoice
The University of Southampton magazine for staff | Issue 9 | March 2011
Inspired
by space
Dr Hugh Lewis on safeguarding
the future of space flight
Understanding life in the oceans
Investigating essential nutrients
for ocean life
Meet Peter Smith
the Voice meets the new Director
of the Institute for Life Sciences
Format
A4 portrait
Masthead for external magazines
University logo is incorporated into masthead at set size
(60mm) and reversed through to image
Masthead 70mm square
Aligned 8mm from top and right margins
Colour should change for each issue and to complement
the image
Masthead for internal magazines
Uses a type masthead, set in Freight Dispaly Book at 148pt
Headline
The size can vary according to the clear area on the image.
Here we have used Freight Display Book 50/43pt
Use colours to complement the image
We don’t use sell/tell headlines in magazines; use the
headline and standfirst format (see page 18 for more
information)
For magazines, use ‘and’ instead of ampersands
for headlines
1
2
3
Food for the future
In the next 20 years, we will need 50 per cent more
food and energy and a third more water, according
to Professor Guy Poppy, Head of Biological Sciences
at Southampton, who has advised UK, Indian
and Chinese policy makers on food security.
4 New Boundaries | November 2010 | University of Southampton
4
Team Profile
From left to right:
John
Hansard
Gallery
The John Hansard Gallery is a public
gallery of contemporary art and part
of the University’s outstanding
cultural facilities.
6 theVoice | March 2010
Established in 1980, it brings the work of
the world’s most innovative artists and
curators to the city, and attracts visitors
from across the University, the region
and beyond.
The Gallery presents five exhibitions each
year, alongside off-site projects, talks,
conferences and educational initiatives.
It is recognised internationally for its
contribution to curatorship and is a key
funded client of Arts Council England, the
national development agency for the arts.
There are currently seven full-time and
four part-time members of staff at the
Gallery. Director Stephen Foster joined
in 1987, while the newest recruits – Gallery
Assistants Tom Maccoy and Zoha Zokaei –
began work in January this year. Adrian
Hunt, Head of Communications,
explains more.
Q Where is your team based?
Q What does the team enjoy most about the Q Who would be most likely to do karaoke
A At the John Hansard Gallery on the Highfield work you do?
on a night out?
Campus, where our main programme takes A The moment when an exhibition is complete, A Untested, this, but we would like to suggest
place. However, we’re also involved in
after weeks of effort (usually a minute our Director, Stephen Foster, who was in a
projects across other parts of the city, before the preview begins!). We all share a band ‘back in the day’ (a ‘prog-folk’ outfit,
elsewhere in the UK and abroad.
huge sense of achievement and it’s a
we believe, though Stephen would claim
privilege to be part of this process.
more ‘experimental’).
Q Could you briefly describe what the
team does?
Q If you could wave a magic wand and change Q Who is the sports enthusiast in the team?
A Ourteamisresponsibleforallaspectsofthe one thing, what would it be?
A Does yoga count? Otherwise, it's probably
Gallery.Weoverseetheexhibitions,from A Improveourvisibility.Ourentrancedoesnot me - I'm a table tennis coach and once played
developmenttoinstallation;wesetupand linktoamainthoroughfareandwe’retowards for the English Schools team (though you
participateineducationalinitiatives;we theedgeofthecampus,soattracting‘passing wouldn't know it now).
organiseevents,fromchildren’sworkshopsto trade’isoneofourchallenges.
Q Is there anything else you would like to
conferences;andwe’reinvolvedinpartnership
Q Who is first into the office in the morning? mention about your team or what you do?
andadvocacyworkwithintheartscommunity,
bothlocallyandnationally.
A Vic Anderson, Gallery Technician, is our early A We are lucky to have an incredibly close-knit
bird at 8.15am.
and friendly team who are passionate about
Q What is the biggest misconception about
art. We want to convey this enthusiasm as an
your team?
Q Who is most likely to leave late?
organisation and welcome everyone,
A Probably that we spend our time “staring A Ros Carter, Head of Exhibitions. Ros is quite whether committed contemporary art fans
at pretty pictures all day.” Today’s artists simply the glue that holds us together! or first-timers. Come over and see what it’s
work in all sorts of ways, from painting Q Who is the joker in the team?
all about!
and photography to film and
A It would be unfair to name just one.
multimedia installations.
The daily `comedic' banter in our office
is a group effort.
7
Imagery
Choose the best possible image
to represent the feature articles
It images can be cut-out or fullbleed
depending on the subject
matter
Imagery must reflect the text
on the page
Choose an image with an
appropriate clear area for
the masthead, headlines and
article text
For external magazines, the cover
image relates to the main feature
article. It should not be a building
or individual in isolation
4

The Voice 09.02.10:THE VOICE copy 23/2/10 10:26 Page 10
The Voice 09.02.10:THE VOICE copy 23/2/10 10:26 Page 11
March 2010 | theVoice
The Voice 09.02.10:THE VOICE copy 23/2/10 10:26 Page 18
Business Secretary
Lord Mandelson
The Voice 09.02.10:THE VOICE copy 23/2/10 10:26 Page 19
Professor Chris Skinner
March 2010 | theVoice
54
| Printed materials – magazines
In this issue
Welcome to New Boundaries, the University of Southampton
research magazine. This issue has an ‘inspired by nature’ theme,
focusing on some of our research projects that are guided
by natural processes.
Feeding the growing population is one of today’s complex
global challenges. On page 4, we feature our multidisciplinary
approach to providing solutions to food security, from enhancing
food production using insect pheromones for pest control
to improving food diversity and local markets.
With fossil fuels diminishing, biofuels could be the answer
to meeting our future energy needs. On page 14 we explore how
our researchers are pioneering sustainable biofuels using algae,
coppiced trees and grass, as well as engaging the public in this
new technology.
Learning how animals such as bats ‘see’ the world through
sound using echolocation could lead to breakthroughs in sonar
and medical imaging. A research team from the Institute of Sound
and Vibration Research is pushing the boundaries to improve our
knowledge base on how it works (see page 18).
This year is the 10th anniversary of the draft sequence of the
human genome. In a timely piece of research, Michael Zev
Gordon, senior lecturer at Southampton, has composed a unique
piece of music based on the human genetic code (see page 26).
New Boundaries gives just a flavour of the world-leading
research taking place here at the University of Southampton.
For more research stories, visit our website
www.southampton.ac.uk/research
If you have any comments or suggestions about the magazine,
please send them to me at newboundaries@southampton.ac.uk
Claire Macdonald
Editor, New Boundaries
2 3
1
4
5
6
1 Food for the future
Providing solutions for feeding
the world.
Page 4
2 Using antibodies to kill cancer
A discovery that could pave the way
for new lymphoma medicines.
Page 10
3 Pioneering energy solutions
Research into sustainable biofuels.
Page 14
4 Harnessing echolocation
Nature-inspired solutions for
improving sonar and medical imaging.
Page 18
5 Bringing an ancient
civilisation to life
Using technology of the future
to visualise the past.
Page 20
6 Linking music and science
A unique piece of choral music
created from the genetic code.
Page 26
‘Food security’ is everyone in the world
researchers are analysing a new
“Modelling ecosystem
having access to enough safe and nutritious approach to conservation management
services is a new and
food for a healthy and active life (Food and which engages with, rather than
Agriculture Organization of the United
alienates, local communities.
growing area of research; Nations, FAO). It’s an issue at the top
of the UK government’s agenda: last year The rangeland conservancy approach
we are recruiting and
the Chief Scientific Adviser, Professor Sir used by the Northern Rangelands Trust
training research
John Beddington, warned that the rising
in northern Kenya allows local people
demand for food, water and energy will
to engage in sustainable management
students and staff
result in a ‘perfect storm’ of shortages,
of their land. Semi-nomadic pastoralists
to strengthen our
leading to cross-border conflict and mass are able to plan their grazing activity
migration by 2030.
across the land, giving them the security
expertise in this area.”
to produce their food in traditional ways
At Southampton we are researching
while the wildlife is protected in special
Professor Terry Dawson,
innovative ways to meet this growing
set-aside zones. Preliminary results show
Professor of Remote Sensing
demand, bringing experts together on
this system benefits both the local people
a range of collaborative projects to both
and wildlife.
understand the issues behind the demand
and offer real solutions to ease the burden. Enhanced food production
Healthy ecosystems
More than a third of food around the world
is lost to pests and the viruses they transmit.
Ecosystems provide us with clean air, water, Aphids, for example, cause £100m of damage
food and materials that are vital for our health each year to food crops in England and
and wellbeing. Forests, for example, act as a Wales alone. As the pressure on food supply
crucial safety net for rural communities in increases, we need to maximise yields.
developing countries by providing wild food
during crisis events such as droughts.
Pests are becoming increasingly resistant
to chemical pesticides and the public’s
“But there are difficult decisions about
concern about the effects of such chemicals
the trade-offs between keeping forests
on our health is growing in parallel.
and clearing them for agriculture,” says
Innovative pest control techniques
Professor Terry Dawson, Professor
are urgently needed; Southampton
of Remote Sensing at Southampton.
researchers are responding by
Communities face a difficult question
investigating sustainable, chemical-free
of how such an ecosystem can best serve
methods of pest control.
their needs. Terry is investigating this
Using insect predators – for example
conflict and aims to find a way to quantify wasp species that predate aphids – is one
the value of forests for food, economic
way of controlling pests and Mandela
security and health. Outcomes of pilot
Fernandez-Grandon, researcher in
studies in Colombia and Malawi will
biological sciences, is looking at how this type
include new modelling tools to show
of ‘biological control’ can be honed.
the real consequences of clearing forests,
“Scientists realised a while ago that
as well as the effects of climate change
wasps can locate their aphid prey by
on this resource.
detecting the pheromones they release
Southampton researchers are also
to communicate with each other,”
investigating how different ways of
Mandela explains. He is investigating
managing ecosystems can enhance their
how aphid pheromones might be harnessed
productivity. Traditionally, national
to help the natural predators ‘eavesdrop’
parks are fenced off from local people
on their insect prey and therefore increase
to preserve wildlife; however, our
their efficiency for controlling these pests.
6 New Boundaries | November 2010 | University of Southampton
Your News
However, as well as a practical solution
Mandela stresses that education is needed
to sway people from relying on chemicals
to protect their crops: “Many pests show
a high level of resistance to pesticides but
it’s a difficult step to stop spraying the
chemicals, especially in developing countries
that have relied on them for so long.”
Improving food diversity
and local markets
There are more than 13,000 food plants
in the world, yet just 20 of these provide
the bulk of our food supply. And with
pressure from environmental change,
pests and land-use conflict, it’s a risky
strategy to rely so heavily on so few crops.
Southampton’s Centre for Underutilised
Crops aims to improve food security,
nutrition and economic welfare through
the development and sustainable use
of locally useful plants. }
Contents spread
This spread carries the
foreword from the editor
or sponsoring senior officer,
as well as an image-led
overview of what is in that
particular issue
Only the feature articles
should be referenced, not
news articles
Feature
10 theVoice | March 2010
Light
bulb
moments
Imagery
Imagery must reflect the text
on the page
Many people in rural villages across Africa have never seen
an electric light bulb illuminate a room. While villagers
in these areas have always lived without electricity,
an energy supply would create life-changing benefits,
such as pumped water, to improve their wellbeing.
An international and multidisciplinary consortium,
led by Southampton, has received £2.6m of research
funding to develop a model for introducing an electricity
supply to rural communities in Africa.
The School of Civil Engineering and the Environment While there is extensive literature about introducing
will design and provide the sustainable energy a water supply, there is little shared knowledge on how
equipment needed for the electricity supply.
to effectively work with a rural community to introduce
A team from the School of Social Sciences will electricity, and ensure the supply can be sustained.
conduct community participation activity and help
Partner organisations and researchers in Tanzania,
introduce electricity into the community from a
Mozambique, Uganda and Ghana have already expressed
cultural and social perspective. Researchers from
interest in the findings.
Imperial College London will develop the related
business models. The funding has been awarded by Project leader, Professor Abubakr Bahaj, from the School
the Engineering and Physical Sciences Research of Civil Engineering and the Environment, comments:
Council (EPSRC) and the UK government's
"This project seeks to progress existing work from 'oneoff'
projects to the delivery of replication models that
Department for International Development (DFID).
drive down costs, raise quality and local participation, and
Community impact
enhance the quality of life of villagers. Understanding and
For a village that has never had electricity, its arrival can be quantifying the potential socio-economic impact of the
life-changing. There are myriad potential benefits to health electrification schemes lies at the centre of this project."
and wellbeing, education, security and the local village
An international dimension
economy. For example, the additional light enables longer
opening hours for community clinics and small businesses, Seven of the project partners are based in Africa, including
as well as more hours for schooling and studying.
the University of Nairobi and Jomo Kenyatta University.
Professor Nyovani Madise from the School of Social
Over the next six months, researchers from the School
Sciences comments: “Working with researchers and
of Social Sciences will spend time with local people in
partner organisations based in Africa will expose the
several identified villages in Kenya, finding out how
UK researchers to different perspectives and a better
each community would use an electricity supply.
understanding of the local context. There are also
“This could include agriculture, business ventures or opportunities for us to provide training and knowledge
healthcare,” explains Professor of Global Health and Social transfer to less well-resourced Social Science departments
Statistics, Zoe Matthews. “We are seeking to identify in Africa. For all involved, our collaboration provides an
villages where there is a good chance of implementing a opportunity to nurture lasting working relationships.”
renewable energy supply that the village is able to sustain.”
A replicable model
Along with improving the wellbeing of local people,
this project could add significantly to the sparse body
of knowledge about the electrification of rural villages.
11
News from around the University Campus
Southampton wins
part of £70m boost
for UK manufacturing
In January Business Secretary Lord Mandelson announced
government investment of £70 million in a series of state-ofthe-art
manufacturing research centres across the UK, one of
the first of which is to be at the University of Southampton.
The new Engineering and Physical Sciences Research Council
(EPSRC) centres will assist UK businesses in developing the
technology products of the future and help underpin the country’s
manufacturing growth. The Southampton centre will focus on
photonics: the science and application of light using optical fibres
to revolutionise the internet and telecommunications.
Investment from EPSRC will total £4.7m over a five-year period
starting in March 2010. Thirteen industrial partners will contribute
a further £4.6m.
Professor David Payne, Director of the Optoelectronics Research
Centre (ORC), comments: “Photonics at Southampton has
benefited from sustained EPSRC funding over the last 40 years and
has made a huge impact on areas as diverse as the internet, laser
manufacturing, environmental sensing and the biosciences.”
Announcing the launch of the centres, Lord Mandelson said:
“A highly skilled, innovative manufacturing sector will be a vital
part of Britain’s future economic growth. The £70m funding I’m
announcing today will see universities and businesses working
together to pull through academic research to commercial
products. With more investment to bring these two sectors
together we can strengthen our future innovation and growth.”
18 theVoice | March 2010
Santander
scholarships for
Southampton staff
help develop
international links
The 2009/10 Santander Internationalisation Fund
scholarships have been announced. The awards, of between
£600 and £2,000 each, will help to develop links between the
University of Southampton and Spanish, Portuguese and Latin
American universities.
Nine academic staff members from the Institute of Sound and
Vibration Research (ISVR), Optoelectronics Research Centre
(ORC) and the Schools of Management, Health Sciences and Social
Sciences have secured funding for their proposed projects in Brazil,
Argentina and Portugal. Three PhD students from the Schools of
Ocean and Earth Sciences and Social Sciences have also received
an award to develop activities in Spain and Brazil.
The Santander Internationalisation Fund is one of the outcomes
of the agreement between Abbey Bank (now Santander) and the
University. It is an example of the University’s activities as part of
its Internationalisation Strategy. “Our relationship with Santander
offers our postgraduate students and academic community the
opportunity to develop sustainable relationships with universities
within the Santander Universities Network, and at the same time
it gives us access to high quality students from the Iberian and
Latin American regions,” explains Jo Doyle, Director of the
International Office.
For more details, contact Inés Teresa-Palacio at the International
Office on I.Teresa-Palacio@southampton.ac.uk
CBE for
Southampton
professor
Professor of Social Statistics, Chris Skinner, has been
awarded a CBE in the New Year’s Honours list. He has been
recognised for services to social science.
“I am delighted to receive this honour, and see it as recognition
of the leading work undertaken in this University in social
statistics and research methods,” he comments.
Chris has worked at the University for 31 years, starting in a
temporary teaching post and registering for a PhD. He is now
Acting Director of the University’s Southampton Statistical
Sciences Research Institute.
Green500 List Ranks
Southampton’s
Supercomputer as UK
Academia’s Greenest
The University’s new supercomputer was named UK
academia’s ‘greenest’ computer in the Green500 List, a
ranking of the world’s most energy-efficient supercomputers.
The Green500 List also ranks it as the second most energy-efficient
UK-based supercomputer overall – covering both academia and
commercial markets.
The Southampton supercomputer, one of the fastest in the world,
built using IBM iDataPlex server technology and capable of over
74 trillion calculations per second, will enable highly complex
computations in fields ranging from cancer research to climate
change to socio-economic modelling.
Shaping the future of
health and social care
Researchers from four of the University’s leading
international research centres (Centre for Research on
Ageing; ESRC Centre for Population Change; Centre for
Operational Research, Management Science and Information
Systems; and Institute for Complex Systems Simulation) will
work together for the first time on a unique piece of research
into future supply and demand of health and social care for the
UK’s ageing population.
This is a five-year £3.3m project supported by the EPSRC as part of
a larger initiative to develop the application of ‘complexity science’
to real-world problems.
“This will be the first piece of research to deal comprehensively
with both the supply and demand sides of both health and social
care. Our world-class interdisciplinary team recognises that these
two elements are intrinsically linked.”
“The increase in the number of over 65s is leading to a two-way
pressure on care services. Demand is increasing, while the supply
of care workers is decreasing, as the workforce gets older,” says
Director of the ESRC Centre for Population Change at the
University of Southampton, Professor Jane Falkingham.
The researchers will collate and analyse data on a range of factors
influencing health and social care, including population, ageing,
disability, disease, new technologies, income and wealth. Their
findings will be used to inform policy makers and help make
decisions about future social care provision.
News page
Use a combination of Freight
Sans and Text to create visual
breaks between articles
Use hairline rules and boxes
to structure the page
19

Southampton
Management School
Ocean and
Earth Science
OnCourse | Management | Issue 17
Leadership styles
under the spotlight
A major hospital benefits
from Management Science
55
| Printed materials – standard format for back covers
1
2
prospenq@southampton.ac.uk
global@southampton.ac.uk
Contact details
Keep contact details
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1 International contact
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student recruitment
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2
www.southampton.ac.uk/management
busdev@southampton.ac.uk
+44 (0)23 8059 9340
What you are not
supposed to find out
about banking
As pressure grows for
monetary reform, bankers
must look to the future
Back cover colour
Use a background colour that complements the
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If the front cover uses type on a coloured
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24
southampton.ac.uk
enq@.soton.ac.uk
+44 (0)23 8059 3482 / 2379
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Understanding
our oceans.
Marine Biology &
Oceanography
BSc
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56
| Printed materials – printed newsletter covers
Printed newsletters can be useful for
keeping our audiences up-to-date with the
latest news from around the University.
As our newsletters often have a short print
run, consider email newsletters as a costeffective
and measurable alternative.
A distinctive and memorable title
relating to the subject matter forms a
simple masthead for each newsletter.
If printed, they can consist of either
two, four or eight pages.
Format
A4 portrait
Issue number, date and
academic unit
Freight Sans Medium 14pt
Centred vertically within
the bar
Title
Freight Display Book 64pt
Centred vertically within
the bar
1
2
Issue 1 | July 2010 | Engineering and the Environment
Introduction
3
Freight Text Book 18/24pt
1
2
3
Issue 1 | Spring 2010 | Southampton Law School
Verdict
Welcome to the latest edition of Verdict. We hope this publication will
offer a glimpse into the wide and varied portfolio of work taking place
at Southampton Law School. Our students have been enjoying success
at events in partnership with prominent lawyers and organisations out
in the community. It also provides a few examples of the innovative
research, teaching and learning you can expect from us, and a snapshot
of the activities you will become involved in.
Placed on a semitransparent
panel.
The transarency, colour
and strength should
be determined by the
background image and
ensure legibility of
the text
The introductory
paragraph on the front
page should be engaging
and give an overview
of the newsletter. It
shouldn’t exceed 80
words in total
Cover lines
Freight Sans Bold 11/17pt
4
Printed newsletters
These newsletters
create impact by
using a front cover
with a full-bleed image
and semi-transparent
overlays
4
Active HEALing | Page 3
Streetlaw project | Page 4
The LLM challenge | Page 5
10mm
Issue 1 | Spring 2010 | Southampton La
40mm
Verdict
Constructing the title bars

57
| Printed materials – two-page printed newsletters
1
Mediscene
2 Issue 1 | October 2007 | Medicine
3
4
Putting into practice
life-saving skills
From approaching and not knowing what
kind of help she could offer, Jenny soon
found another UoS student on the phone to
the emergency services, a passer by giving
rescue breaths and her medical training put
to the test in a real life situation.
The man on the floor showed no signs of
life and over the next five minutes, Jenny
administered basic life support.
“I don’t think I took on the
enormity of it all. I didn’t have
to think about what I was doing,
it was just there…”
Having told the paramedics of the situation,
Jenny thought her part was over until she was
asked to continue with constant compressions
whilst the paramedics worked around her.
The crowd had grown, another ambulance
had arrived and the paramedics – with the
assistance of Jenny – worked for several
minutes. With the thought that they were
just going through the motions and hope
7
Microfluidic chip may soon help
automate conception
Until now, the University Development
Programme has always been a centrally
controlled operation; that is, all
development personnel were housed
and managed centrally, and fundraising
priorities were determined from a central
5
fading, a second shock to the heart using the
defibrillator finally triggered a pulse. With
reassuring words and thanks to Jenny, the
paramedics rushed the man and his wife to
hospital, the crowd dispersed and within
seconds, everyone was gone.
Dr. Jill Tarter, SETI Institute scientist, is an impetus
behind the organization’s growth, direction and
their educational programs.
Therefore, the University has implemented a
fundraising and alumni relations model with
strong central resources (donor relations,
special events, annual fund, alumni relations
and research and prospect management) that
support front-line Development and Alumni
Neque porro quisquam est, qui dolorem
ipsum quia dolor sit amet, consectetur,
adipisci velit, sed quia non numquam eius
modi tempora incidunt ut labore et dolore
magnam aliquam quaerat voluptatem.
Neque porro quisquam est, qui dolorem
ipsum quia dolor sit amet, consectetur,
adipisci velit, sed quia non numquam eius
modi tempora incidunt ut la non numquam
eius modi tempora incidunt ut labore et
dolore magnam aliquam quaerat voluptatem.
ipsum quia dolor sit amabore et dolore
magnam aliquam quaerat voluptatem.
Neque porro quisquam est, qui dolorem
ipsum quia dolor sit amet, consectetur,
adipisci velit, sed quia non numquam
eius modi tempora incidunt ut labore et
dolore magnam aliquam quaerat voluptatem
Neque porro quisquam est, qui dolorem
ipsum quia dolor sit amet, consectetur,
adipisci velit, sed quia non numquam eius
6
Format
A4 portrait
Grid
Newsletters can use a
combination of two and three
main columns depending
on the number and length
of articles
Title / masthead
Freight Display Book 64pt
Centred vertically within
the bar
Issue number, date and
academic unit
Freight Sans Medium 14pt
Centred vertically within
the bar
Main article heading
Freight Display Book 50/35pt
1
2
3
Imagery
Use a combination of
full-bleed, squared-up
and cut-out imagery
to create pace and
interest
Imagery must relate
to the text on the page
Colour
Use coloured panels
to break up the
different stories on
the page
Use colour to
complement the
imagery used
standpoint.
Officers who are housed in, and work on
modi tempora incidunt ut labore et dolore
While the Vice-Chancellor’s office has,
and always will have, a significant role in
determining fundraising priorities for
the University, more involvement of the
Faculties and Schools is seen as crucial to
the growth of the development programme
and fundraising.
For more information
behalf of, the Faculties and Schools.
Steve said: “I am the first Faculty-wide
Development Officer and my brief covers
all the Schools and Departments within the
Faculty of Medicine, Health and Life Sciences.
I am here to support you all
As well as raising awareness about the prevailing specialist training situation, we
planto liaise with Medsoc in organising events with a variety of cultural backgrounds
in mind. A Careers Awareness Evening for all students looking to pursue postgraduate
magnam aliquam quaerat voluptatem. ipsum
quia dolor sit amet, consectetur, adipis
ci velit, sed quia non eius modi tempora
incidunt ut dolore luptatem.
Ipsum quia dolor sit amet, consectetur,
adipum quia dolor sit amet, consectetur,
adipisci velit, sed quia non numquam eius
modi tempora incid sed quia non unt ut
labore et dolore magnam aliquam quaerat
voluptatem. ipsum quia dolor sit amet,
consectetur, adipis ci velit, sed quia non
numquam eius modi tempora incidunt ut
labore et dolorisci velit, sed quia magnam
aliquam quaerat voluptatem..
Body text
Freight Text Book 9.25/13pt
The size of body copy and
headlines needs to be
consistent throughout a
publication
Text is left-aligned (not
centred)
4
Two-page
newsletters
Article headings
Freight Display Book 26/32pt
5
To maximise the
use of space, these
newsletters have
content on the front
underneath the
masthead
60mm
Mediscene
Short articles
Set in Freight Sans Book
and Bold on a coloured
background panel
Copy length
6
7
10mm
Issue 1 | October 2007 | Medicine
For information on copy
length, visit SUSSED/Services/
Communications and
Marketing

58
| Printed materials – examples of research report cover designs
Research report covers should reflect our
visual style. The synopsis of the report
can be placed on the cover, along with an
appropriate cut-out image and headline.
These reports may be needed to update
research councils and funders.
Electronics and
Computer Science
clever
4
2
The last few years have produced
hand
significant improvements in the design
of upper limb prostheses. But up to
now there have been limits in terms of
sensory touch and movement. Piezoelectric
sensors on each fingertip will be
able to increase the functional grasping
patterns. A research report by Professor
Neil White, Electronics and
Computer Science.
3
1
The
Format
A4 portrait
University logo
60mm width
Aligned to top and
right margins
Marine blue version
(Pantone 7469 or
C: 100 M: 31 Y: 8 K: 44)
Headline
Headline should be short
and snappy
The size can vary
according to the size of
the image. Here we have
used Freight Display
Book 75pt
Clever use of typography
can add an element of
wit to the design
Use small caps for
ampersands
Cut-out image
Choose an interesting
and good-quality
photograph or
excellent graphic
illustration to represent
the subject area
The quality of the cutout
must be excellent
If an appropriate
high-quality image is
not available, use a
type-only approach
1
2
3
Southampton
Management School
Narcissist Leadership
Business Leadership Paper
To date, the main focus of leadership studies and research has related
to ‘good’ or effective leadership. Few studies explore flawed or ‘bad’
leadership. However, the collapse of organisations such as Enron, Tyco
and Worldcom, and the recent storm in the banking sector with the demise
of companies such as Lehman Brothers and the nationalisation of banks
such as Northern Rock, have prompted speculation about the impact of
‘bad’ leadership and so strengthened the need for more research to explore
the nature, consequences and potential causes of ‘bad’ leadership.
Synopsis / intro copy
Freight Text Book and
Italic, 18/24pt. Use italic
for the author details
Text colour to
complement the image
and headline colour
Text column width can
vary according to size
and position of image
4

Typical Core Modules:
Jewish History and Culture, Dialectics of Time
and Space
Relations between Jews & Non-Jews
Historical, Cultural and Critical Analysis in
Jewish Studies
Typical Optional modules:
Writing Exile
Memory and Nostalgia
Britain, the USA and the Holocaust, 1933 to
the Present
Jewish Society and Culture in Eastern Europe
Rise and Fall of the Habsburg Empire
Religion and Public Life in Cold War America
59
| Printed materials – direct mail and invitations
Direct mail is an important way of
engaging our audiences, whether
to invite them to an event or give
further information.
Humanities
MA/MRes Jewish History and Culture
96%
of our students believe
the University has developed their
employability.*
Course cards
MA/MRes Jewish
History and Culture
Cover
Jewish History and Culture is one of the most dynamic fields of research in
Britain and around the world; the subject matter includes the making of the
Jewish people and the Bible, the origins of Christianity and the millenniumlong
story of migration, settlement and struggle for survival. It takes in the
transmission of a rich heritage counter-posed with cultural innovation,
enterprise, persecution and resurgence in varied social, linguistic and
political milieux.
At Southampton, our commitment is to exploring the great diversity of Jewish History and
Culture and the course builds on the outstanding resources in the Parkes Library and Archives:
one of the most important collections in Britain for the study of Jewish history and the only one in
the world devoted to the study of relationships between the Jewish and non-Jewish worlds. This
extraordinary resource enables our distinctive approach and makes our programme unique.
Find out all the details of the programme and about the funding available on the Parkes Institute
website: www.southampton.ac.uk/parkes
image: Babylonian incantation bowl, c. 4-8th century CE, Bowl catalogue number SD 43,
courtesy of the Dehays Collection, part of the research work of Dr Dan Levene of the Parkes Institute
* 2009 Southampton Student Experience Questionnaire
94%
of our
entrants are projected to gain
a degree or other award.*
*Higher Education Statistics Agency 2007/08
Performance Indicators: non-continuation rates
(projected outcomes)
The University of Southampton
100
is ranked in the
top
universities in the world.*
* Times Higher Education-QS World University Rankings 2009
90%
of our students
agreed that our staff are good
at explaining things.*
*National Student Survey 2009
Direct mail
92%
of students who experienced
our Students’ Union rated it “very good”
to “satisfactory”.*
* 2009 Southampton Student Experience Questionnaire
Invitation
Direct mail and invitations
Can be type-only or image-led
Uses the sell/tell headline style
Invitations should be DL lanscape format
Direct mail can be any creative format

60 | Printed materials – posters
Format
1
A3 portrait
297 x 420mm (shown
here at 55% size)
2
Gateway to your future.
Career Destinations
Student Portal
Take control of your career direction with the
University of Southampton’s Student Portal.
The Student Portal provides a gateway to
careers advice, events and job opportunities for
all University of Southampton undergraduates,
postgraduates and alumni with access to:
Career Destinations Events Calendar
• Sign up to the latest events led by
leading graduate recruiters
E-Jobs
• Search for your ideal job on the unique
vacancy database
• Quick and easy to use, sign up today!
Graduate Passport
• Track your progress online
And much more...
4
Logo
135mm width
Headline
The headline
style should vary
depending on the
and the poster
concept. Here a sell/
tell headline style is
used. Use the Freight
Display Book typeface
Ensure there is a clear
area on the image for
the headline
Call to action
Call to action uses
Freight Text. Keep
calls to action concise.
Avoid using too many
sizes of type
Ensure there is a clear
area on the image for
the text
Images
Posters can also
use cut-out images,
full-bleed images or a
type-only approach
1
2
3
4
Matt Rake
BSc Environmental
Science 2007
A world of
opportunities.
Environmental
Science
BSc
‘Throughout my 3 year BSc Environmental Science I completed a
variety of modules in geography, oceanography, ecology, general
environmental sciences and completed my 3rd year dissertation
on cetacean strandings in Scotland. I graduated with a 2.1 degree
in 2007.
After graduation, I spent some time travelling in South Africa and
volunteered on a game reserve. In November 2008, I started working
for Hampshire County Council’s Countryside Service and have
recently been appointed to the post of Senior Countryside Access
Ranger at Queen Elizabeth Country Park. My degree, choice of
modules and volunteering provided me with the experience I
needed to get the job I am doing today.’
Did you know? Our graduates are highly sought after by employers from a wide range of
professions, due to the broad nature of our course and its emphasis on problem-solving,
teamworking, management and communication skills.
www.civil.soton.ac.uk
3
Go to your Student Portal today by visiting:
www.southampton.ac.uk/careers/studentportal

61
| Printed materials – social media icons
We use social media icons to show our audiences that we are linked into the
channels that they use every day to communicate. To give maximum impact, they
are used sparingly and must be relevant to the target audience of the publication.
Choice of social media icons
We use standard social media icons, such as
Facebook and YouTube, sparingly in publications
to raise awareness that we have a presence in
these channels, while maintaining our brand
ethos of elegance and simplicity
Make sure that any social media icons you use
are relevant to the target audience and purpose
of the printed material
Standard versions of some of the most common
social media icons are available on SUSSED/
Services/Communications and Marketing/
Branding resources/Social media icons
These standard versions of the icons must be
used, without being altered in any way, to ensure
we are adhering to the branding guidelines of
the social media sites
If the relevant social media icons for your target
audience are not available on SUSSED, contact
commssupport@southampton.ac.uk
Size and position of the icons
Social media icons can be used on the inside
front cover or back cover of a publication or
direct mail and at the bottom of posters
They can also be used at the bottom of pages
relevant to social media, for example if there is
a specific page detailing how to join our online
community
The icons should be arranged horizontally
as shown
On handbook and A4 sized documents, the
icons measure 9mm across and have a 2.5mm
space between them
1
2
www.southampton.ac.uk/international
International enquiries:
global@southampton.ac.uk
+44 (0)23 8059 9699
UK and EU enquiries:
prospenq@southampton.ac.uk
+44 (0)23 8059 5000
1
1
Welcome to
Southampton
Southampton is a place for ambitious people keen to
stretch their intellectual abilities and advance the global
frontiers of knowledge.
As one of the UK’s leading research universities, ranked
among the top 100 universities in the world, we offer an
outstanding postgraduate education. This prospectus gives
an insight into what it’s like to live and learn at Southampton
as a postgraduate student.
Postgraduate study at Southampton is an inspiring and
rewarding experience. Whether you are planning to do a
taught or research programme, you will be working in a
dynamic and challenging intellectual environment with
internationally renowned academics. You will learn about
the latest developments in your field as they happen and have
opportunities to work on projects that cross the boundaries
of traditional disciplines.
While postgraduate study gives you the freedom of
independent learning, you will be supported by personal
and academic tutors to help you get the very best from your
university experience. You will have many opportunities to
gain the transferable skills that will give you a competitive
edge in today’s global careers market, whether your ambitions
are in research or industry.
You will have a warm welcome when you join our friendly
postgraduate community. With access to our Students’ Union,
Staff Social Centre and state-of-the-art sports centre, all
based on an attractive green campus, you have all the
ingredients for a fantastic student experience.
Join our online community
Get the most from your open day experience and find out
more about studying at the University of Southampton
with our online tools and apps.
Join us on Facebook
Like us on Facebook to ensure you get the most
from your open day visit.
We’ll be letting you know when all the key talks
are starting. If you miss them, you can catch up
by watching the videos we post shortly after.
We’ll also be posting photos taken throughout the
day so you can see what everyone got up to - make
sure you tag your friends if you spot them.
Don’t forget to check in on Facebook and let us
know you’re here.
If you’re not able to make it on the day, you can also
post up questions that we will answer as though you
were visiting one of the information stands on campus.
Work out your finances
Our finance calculator is a useful tool to help you
estimate how much university study will cost and the
benefits you will receive for your tuition fees, including
bursaries you are eligible for.
With the finance calculator, you can also estimate
your living costs as well as any books and equipment
you need to buy, to help you budget for student life.
2
Build your own prospectus
With our online prospectus builder you can choose
the subjects you are interested in to create your own
tailored PDF version of our prospectus.
Information at your fingertips
With our free undergraduate prospectus iPhone
app you can find the course that is right for you and
discover what it is like to become a student here at
the University of Southampton.
Find out about university life
View our video library for a unique insight into
life at Southampton from our current students.
Find us
Campus maps give you a Google location for each
of our five campuses, directions on how to get there
and pdf maps to download.
Read our latest news
See top stories about our internationally
renowned research.
Search ‘University of Southampton’ to download
from the App Store.
1
3
4
5
Click on text to go to page
To return to this page, click on
1. Outstanding academics
Men and women of the highest
intellectual calibre working at the
forefront of their fields.
Page 6
2. Research excellence
Linking fundamental research
with real-world applications.
Page 7
3. Research centres and
facilities
World-class facilities make
Southampton an excellent
learning environment.
Page 9
4. Enterprise
Working on collaborative projects
with industrial partners.
Page 11
5. Study options
We offer a broad range of taught
and research opportunities.
Page 12
In this prospectus
Libraries 13
Students’ Union and Staff 14
Social Centre
Arts and culture 15
Sporting excellence 16
Southampton and region 17
International postgraduates 18
Accommodation 19
Funding your studies 20
Applying 21
Fees and living costs 21
Planning your career 22
Services 23
Our degree programmes 25
How to get here and 00
Terms of use
Social media directory
The social media directory enables
you to signpost to all our social media
channels with one simple URL. Once in
the directory, the reader can then easily
find the specific social media channel
for the subject or department they are
interested in. Displaying the social media
channels for all our externally facing
departments also gives the potential for
cross-selling our services
- The web address for this landing page is
www.southampton.ac.uk/social
- This URL can be used within the text or
in a signposting box at the end of the
page. It should be used alone – with no
social media icons printed next to it
Signposting to specific assets within a
social media site
There are three ways of doing this:
- Embed the asset, such as a video
or audio file, into a University of
Southampton web page and then
provide the URL in your publication. If
the URL is too long, contact ServiceLine
to create a shorter publicity URL
- If you are linking to an external website
and the URL is too long, you can create
a short bitly link. Visit www.bitly.com
to find out how to do this
- If you are linking to high-quality content
that adds value, for example a video or
audio file, you can generate a QR code
(see page 62)
Find out more
Like us on Facebook
www.facebook.com/unisouthampton
Student finance calculator
www.southampton.ac.uk/calculator
6
Prospectus builder
www.myprospectus.southampton.ac.uk
To download the prospectus for
your iPhone, search ‘University of
Southampton’ on the App Store
2

62
| Printed materials – creating a 3D experience
It’s now possible to enhance our audience’s experience of our printed publications
by giving them access to additional high- quality content via their smart phones. By
adding an extra layer of information – such video or audio – our aspiration is to give a ‘3D
experience’ of multimedia that goes beyond the printed page.
How to create a 3D experience
New digital technologies are emerging all the
time; as this is an area that is constantly changing
we have created a separate guidance page
on SUSSED/Services/Communications and
Marketing/Digital that will be updated as new
technologies arise
QR codes
One mechanism for delivering a 3D experience is
the QR (quick response) code. QR codes are not
always necessary; here is some brief guidance on
how to use them within our brand style
When to use a QR code
- QR codes are only used for linking content
that adds value – for example a video or audio
file that further explains the text on the page
- To give them maximum impact, we use QR
codes sparingly, while maintaining our brand
ethos of elegance and simplicity
- Where possible, QR codes should be linked to
content that has been optimised for mobile use
When and how to use them
- Don’t put a QR code where there is no mobile
network coverage (for example on a poster on
the London Underground)
- Don’t use a QR code to link to a long University
of Southampton URL; to create a shorter
publicity URL to the web page you want to link
to, contact ServiceLine
- Never put a QR code and a URL together;
this looks messy and cluttered, and is also
confusing for users to be signposted to
multiple channels
2
Could you
make it happen?
University of Southampton researchers are charting emotions
through colour-coded pins mapped on the face.
The world needs a better understanding of human emotions.
Your life at the cutting edge.
QR code used on a large
format poster
A standard URL code containing
http://www.southampton.ac.uk
1
1
2
To help the reader decide whether to scan a QR
code, insert text to tell them what the code links
to. For example: ‘Scan me to see a video of life
on campus.’ These instructions need to be kept
very brief and clear
Size
A QR code should be at a size that is appropriate
for the scanning environment it is being put into.
The finished size will be dependent on:
- the distance between the code and the
scanning device
- the size of the dots in the code (dots get
progressively smaller as more data is
incorporated into the code)
- colour contrast
- lighting conditions
Based on a code containg a standard URL,
the relationship between scan distance and
minimum QR code size is approximately 10:1
In ideal conditions, a code containing a stadard
URL should be at least 25mm across
Always test that the code works before
publishing
How to generate QR codes
For more information on how to generate QR
codes and to find out more about other ways
of creating a 3D experience, see the guidance
on SUSSED/Services/Communications and
Marketing/Digital
Supporting text for QR codes

Adverts, exhibitions
and presentations

64
| Designing on brand – adverts
Invest in the
futures market.
Management
master’s programmes
The School of Management has an excellent international reputation for
the analytical study of management and business, providing cutting edge
research and education with a global focus. We offer a range of career
enhancing postgraduate programmes in management related disciplines.
“My MSc study has undoubtedly been worth the cost. I wouldn’t have my job
with Kleinwort Benson without it.” James Marti, MSc International Financial
Markets graduate
“I liked the idea of doing a masters that included three months work
experience, especially when experience is key in gaining employment.”
Mark Russell, MSc Management Sciences graduate
“This programme is closely aligned with developments in the industry
and relates to real life issues and cases.” Katie Vincent, MSc Marketing
Analytics graduate
Find out how you can invest in your future at the
Postgraduate Open Day on the 24th November.
Social Sciences
Chair in Research Methods
£24,000 – £30,000 pa | Ref: 1130-07-P
Iss delivers professional support Sed ut perspiciatis unde omnis
iste natus edicta sunt explicabo. Nemo enim ipsam voluptatem
quia voluptas sit aspernatur aut odit a qui dolorem ipsum quia
dolor sit amet, consectetur, adipisci velit, sed quia non numquam
et dolore magnam aliquam quaerat voluptatem. Ut enim ad
minima veniam, quis nostrum exercitationem ullam corporis
susci Iss delivers professional support
Sed ut perspiciatis unde omnis iste natus edicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur
aut odit a qui dolorem ipsum quia dolor sit amet, consectetur,
adipisci velit, sed quia non numquam et dolore magna odit a qui
dolorem ipsum quia dolor sit amet, consectetur, adipisci velit,
sed quia non numquam et dolore magnam aliquam quaerat
voluptatem m aliquam quaerat voluptatem. Ut enim ad minima
veniam, quis nostrum Sed ut perspiciatis unde omnis iste natus
edicta sunt explicabo.
The post is full-time for a 6 month fixed period.
To find out more about us and the roles we have on
offer visit www.jobs.soton.ac.uk and apply on-line.
Alternatively telephone 023 8059 2750. Please quote
the reference number on all correspondence.
Support our
transformation.
Be our Director
of IT Services
The University of Southampton is a place of transformation;
our aspiration is to change the world for the better through
education and research, innovation and enterprise. As a member
of the Russell Group of leading UK universities, we are a research
institution of international standing, unlocking creative potential
and attracting talented staff and students from around the world.
The Vice-Chancellor, Professor Don Nutbeam, has launched
an ambitious strategy for the University which sets a bold and
challenging agenda for the next five years and beyond.
The new Director of IT Services, known as iSolutions, will have
a key role in ensuring that the University can deliver this
strategy, establishing IT as integral to this transformation
process at every level of the University. The Director will lead
the team that provides the computing facilities, network
infrastructure, data communications and telephone services
that support all our activities.
The successful candidate will be a driven and business-focused
professional with a track record of successful leadership
of a large and complex IT function. Candidates should
demonstrate evidence of maximising return on investment,
upholding rigorous quality standards, driving value,
and propelling organisational change.
For registration and further information please contact the Postgraduate Team on:
023 8059 8602 | pgsom@soton.ac.uk | www.southampton.ac.uk/management
www.jobs.southampton.ac.uk
For further information please contact our search agents Perrett Laver at www.perrettlaver.com/candidates quoting the
reference number 0685. The deadline for applications is midday on Tuesday 29th June 2010. Preliminary interviews will take
place at the University during the week commencing 5th July 2010.
At the University of Southampton we promote equality and value diversity.
Press adverts (student recruitment)
Use a full-bleed image or a solid
background colour to create impact
If using a full-bleed image, ensure
there is enough clear space for
the text to read well
Use a sell/tell headline style
Have a clear call to action
at the foot of the advert
Press adverts (staff recruitment)
Use the recruitment style template
Don’t use a sell/tell headline style
Academic unit name in Freight
Sans Bold
Post title in Freight Text Book
Advert copy in Freight Sans Book
Call to action web address
in Freight Text Book
No third-party logos should be
added to this template
#0000 director_iSolutions_ad_(halfpage)_010610_v6.indd 1 01/06/2010 09:27
Press adverts (senior recruitment)
Adverts for positions of level 7 and above need to use
the same format shown in the example above
Use a full-bleed image or a solid background colour
to create impact
If using a full-bleed image, ensure there is enough
clear space
Use a sell/tell headline style
Have a clear call to action at the foot of the advert
Where adverts contain a third-party logo, the
University of Southampton logo always appears in
the top right-hand corner and the third-party logo
is positioned in the bottom right-hand corner

65
| Designing on brand – display and exhibition graphics
Our exhibition design is flexible
according to the nature of the conference
or event, and the style and construction
of the frames available to support
the banners.
Use colours from the primary colour
palette. Always ensure the messages
convey our tone of voice, and where
imagery is available, ensure it follows
our image guidelines. If a suitable
high-quality image is not available,
use a type-only approach with
a background colour.
Southampton
Management School
Pull-up stands
Suitable for single messages with
a single full-bleed background
image or colour where space
is limited
Note: the text should appear in
the top half of the stand so the
key messages can be seen even if
the stand is placed behind objects
such as tables at an exhibition
Curved Nomadic stand
Suitable for a sell/tell headline
against a coloured background

66 | Designing on brand – example PowerPoint presentation slides
The brand and visual identity should
be evident in all communications.
Part of what makes us distinctive is our
reputation for our research being focused
at developing real-world solutions to
societal issues. In order to enhance this
perception it is important that we take
every opportunity to bring our successes
to the fore. Our PowerPoint presentations
combine informative content with
powerful imagery to illustrate the effects
of our impacts.
Designing wireless networks
across India and China
Partnerships with
Nanjing University
2
Designing wireless networks
across India and China
Our researchers have been awarded a contract to design
wireless telecommunications networks across India and China.
The five-year project has over £10m funding from the
Research Councils UK Digital Economy Programme, the
Indian governmentÕ s Department of Science and Technology,
and the information and communications industry.
Innovation
and enterprise
1
Size (800 x 600px)
Margins
10mm all round
University logo
75mm width, white or
marine blue version
Text slide
Title: Georgia Regular
35/40pt
Text: Georgia 24/28pt
primary grey
Ranged left
Image slide text
Georgia Regular 35/40pt
White or marine blue
Ranged left
1
2
3
3

67 | Designing on brand – PowerPoint presentation templates
50mm
6
Geography and
Environment
Mapping
glacial change
A new approach to
monitoring glacial melting
Professor Steven Smith, Lecturer in Geography
26 September 2010
The big
discovery
4
3
1
2
Divider slide
6
Title in Georgia, ranged
right with the logo
Use the white logo
version
Gradient from
100/0/28/26 to 98/0/14/5
Gradient ramp 75%
100/0/28/26 and 25%
98/0/14/5
Full-bleed image slide
Ensure there is a clear
area for the caption
Caption in Georgia
Regular 12/15pt
5
7
Title slide (800 x 600px)
Margins
10mm all round
University logo
75mm width, white
version
Title
Georgia Regular 75/63pt
White
Ranged left
Subtitle
Georgia Regular 36/41pt
20% 100/0/28/26 from
primary palette
Ranged left
Author and date
Georgia 20/24pt
20% 100/0/28/26 from
primary palette
Ranged to left and
bottom margins
Background colour
Gradient from marine
blue to 100/0/28/26
Gradient ramp 75%
marine blue and 25%
100/0/28/26
1
2
3
4
5
Our approach
9
• We chose a site which, although relatively accessible, is
particularly sensitive to climatic fluctuations
• Briksdalsbreen is actually growing rather than shrinking
• This allowed us to review the effect of the precipitation on
the glacier, which falls in the form of snow in the winter
• The site is also affected by North Atlantic Oscillation
(large-scale fluctuation of atmospheric pressure)
11
Measurement and recording
Measuring glacial melt 2005 – 2007
Table element 1
Precipitation on the glacier
1000.012
Table element 2 North Atlantic Oscillation 1000.031
Table element 3
This allowed us to review the effect
1000.221
Table element 4
Briksdalsbreen is actually growing rather than shrinking
1007.000
Table element 5
Precipitation on the glacier
1000.012
Table element 6
North Atlantic Oscillation 1000.031
Table element 7
This allowed us to review the effect
1000.221
y axis description
12
Further reports
• The site is also affected by North Atlantic Oscillation
(large-scale fluctuation of atmospheric pressure)
• Variation of change year on year
Collecting the data
• The site is also affected by North Atlantic Oscillation
(large-scale fluctuation of atmospheric pressure)
• Variation of change year on year
8
10
Collecting data
over a 12-month
period in the
Arctic Circle
1
Bullet point slide
University logo
60mm width, marine blue version
Title
Georgia Regular 35/40pt
Bulleted text
Georgia 24/28pt primary grey
Indent 8mm with overhanging
bullets
Tables
Table headings: Lucida Sans Bold
Table text: Lucida Sans Regular
Use fine rules to separate
table elements
Graphs
Use colours from primary palette
Keep graphs simple, avoid clip art
or drop shadows
Label axes and captions: Lucida Sans
Regular
Range images to left, using fine
white keyline
Note:
The PowerPoint template is available
on all University PCs. To access,
follow the steps below:
– Open PowerPoint
– Click on ‘File’/‘New’
– Click on ‘My Templates’
– Click on the ‘UoS Templates’ tab
– Click on the template you require
If you don’t have access to a
University PC, you can download the
PowerPoint template from SUSSED/
Services/Communications and
Marketing
8
9
10
11
12
7
Glacial melt is
increasing year
on year by an
average of 3%
4

Gifts, livery and signage

69 | Designing on brand – merchandising and gifts
The brand and visual identity extends to our range of merchandising
and gifts, both through the use of the colour palette and the product
and production quality. These standards should also apply to
promotional giveaways. If colours from the primary palette are
not feasible, use black or white.
We have three types of merchandise:
−−corporate merchandise
−−promotional/giveaways, promoting a particular event, programme
or service
−−functional (for example uniforms)
Note:
Font must always be
Freight Display
Note the exclusion zone
around the logo
All University merchandise
should be visibly
recognisable as a product
of the University of
Southampton
All items should be good
quality regardless of the type
of merchandise; print should
be clear, colour/images
should be high resolution;
text should be of a legible
size and well spaced
Examples of other
promotional gifts
The quality of the items
should reflect our
brand values
For more information on gifts, visit SUSSED/
Services/Communications and Marketing

70 | Designing on brand – livery
Vehicles should be branded with the
University logo, colours should be drawn
from our primary colour palette, and any
graphic devices should complement our
visual style.
uni-link bus service
Branded with the University logo
reversed out of marine blue
Van
Branded with the University logo
in marine blue on white

71
| Designing on brand – overview of campus signage
Our brand is elegant and simple: the design should not be overworked or embellished. The objective
is to present the University as a single, cohesive organisation consisting of cutting-edge academic
leadership, reflecting our status as a member of the Russell Group. All signs need to match the
primary colour palette (see page 16).
Hampton Car Park Permit holders only
Turn right into Broadlands Road
Highfield Campus
Signage system
The signage system design is based on the
Slatz Modular Directory System currently
implemented across campus
The logo is only to be used on the top panel
and not repeated on subsequent panels
For more information, please contact
estates and facilities directly
Arrival sign

Stationery templates

73
| Stationery templates – corporate stationery
Format: A4 portrait
21.5mm
Dr Thomas A Irvine
2
3
BM, MM, MA, PhD
Lecturer in Music
Postgraduate Admissions Tutor
Tel: +44 (0)23 8059 5064 Fax: +44 (0)23 8059 3197
Email: t.a.irvine@soton.ac.uk
www.southampton.ac.uk/music
Building 2, Highfield Campus,
Southampton so17 1bj United Kingdom
Business card format:
85 x 55mm
Elements print
Pantone 7469 and 7545
Margins
4mm all round
University logo
The logo must be included on
all stationery
Academic unit/faculty descriptors
are not used on stationery
Logo at 40mm width
Marine blue version (Pantone
7469)
Name
Freight Text Bold 10.5/13pt
1
1
2
4
5
Email signatures
Please use the relevant
standard elements below
Use Georgia 10pt text
Text colour black
Fax and mobile are
optional
Name
Title
Department/division
University of Southampton
Room, Building, Campus name
Southampton SO17 1BJ
Tel: +44 (0)23 8059 xxxx
Fax: +44 (0)23 8059 xxxx
Mobile: 00000 000 000
www.southampton.ac.uk/academic unit
105mm
55mm
3
2
Recipient's Name Goes Here
Address Line One
Address Line Two
Address Line Three
County, POST CODE
1 March 2011
Dear Ms Smith
Ref: your enquiry 4 February 2011
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim
placerat facer possim assum.
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem.
Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam
processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam
littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per
seacula quarta decima et quinta decima.
Eodem modo typi, qui nunc nobis videntur parum clari.
Yours sincerely
Andrew Other
Lecturer in Mathematics
Direct tel: +44 (0)23 8059 3212
Direct fax: +44 (0)23 8059 3213
email: a.other@southampton.ac.uk
www.southampton.ac.uk/academic unit
1
The logo and footer are pre-printed.
All other elements are templated
Margins
Top and bottom: 12mm, left: 25mm,
right: 15mm
University logo
The logo must be included on all
stationery
Academic unit/faculty descriptors
are not used on stationery
55mm width
Pantone 7469 version
Typed text
Recipient’s name and address sits above
the date
Lucida Sans 9/12.5pt
Half line space after paragraphs within
main body of letter
Use bold for subject line
All personalised contact details sit
underneath the letter signoff (not
in the sender address details)
Sender address details
Georgia 8.5/10pt
Only externally funded research groups
have the blue title line in bold above
the address
1
2
3
4
Qualifications
Freight Text Book SC 8pt
Job title
Freight Text Medium 10.5pt
Contact details
Freight Text Book 8/9.5pt
Use Freight Text Book SC for
letters in postcode
Telephone and fax can appear on
the same line if necessary. Use a
double word space before ‘fax’
to separate the two
3
4
5
To order printed stationery, contact the Print Centre
directly www.southampton.ac.uk/printcentre
Anniversray mark
If an anniversary mark is required on corporate
stationery it should be positioned in the bottom
right-hand corner with a clear area of 15mm either side
(see light blue exclusion zone)
For further rules on the use of anniversary marks please
refer to page 15
4
Example Research Group
Faculty of Engineering and the Environment, Building 54, Highfield Campus, University of Southampton, so17 1bj United Kingdom
Tel: +44 (0)23 8059 5000 Fax: +44 (0)23 8059 5001 www.southampton.ac.uk
Example Research Group
Faculty of Engineering and the Environment, Building 54, Highfield Campus, University of Southampton,
so17 1bj United Kingdom Tel: +44 (0)23 8059 5000 Fax: +44 (0)23 8059 5001 www.southampton.ac.uk
th
60
Anniversary
Royal Charter
Note:
Electronic stationery templates are
available on University PCs.
To access, follow the steps below:
– Open Word
– Click on ‘File’/‘New’
– Click on ‘My Templates’
– Click on the ‘UoS Templates’ tab
– Click on the template you require
If you don’t have access to a University
PC, you can download the stationery
templates from SUSSED/Services/
Communications and Marketing

74
| Stationery templates – internal Word templates
Every Word document is based on a
template. A template is a file that contains
the structure and tools for shaping the style
and page layout of finished files. Templates
can contain settings for fonts, styles, page
layout, toolbars, macros, AutoText entries,
key assignments, menus and special
formatting. The default template used by
Word is the Normal template.
1
2
3
We have created a set of correctly branded
University templates for letterheads, faxes,
agendas, memos, minutes, reports and
PowerPoints presentations.
1
University logo
The University logo is part of the template
and must be included on all stationery
Academic unit/faculty descriptors are not used
on stationery
2
3
Typed text
Faculty, academic unit or professional service
name appears either in the title or ‘from’ field
Note:
Electronic stationery templates are available
on University PCs. To access, follow the
steps below:
– Open Word
– Click on ‘File’/‘New’
– Click on ‘My Templates’
– Click on the ‘UoS Templates’ tab
– Click on the template you require
If you don’t have access to a University PC,
you can download the stationery templates
from SUSSED/Services/Communications
and Marketing

www.southampton.ac.uk
commssupport@southampton.ac.uk