Internet Marketing for Smart People

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INTERNET MARKETING FOR SMART PEOPLE In exchange for everything you do for your village, you must also conduct yourself in a businesslike way. That means setting appropriate boundaries, making it clear from the beginning that you’ll be offering products for sale, and taking from the village as well as giving to it. This is where many bloggers and other social media types stumble, and we’re going to give you much more specific advice on how you’ll do that with your own village. To get you started, take a look at this post, aimed at what I call “Kumbaya” bloggers. Just remember: If you give and give to your village, and never get anything in return, what would that make you? The village idiot, of course. Next up, we’ll be talking about the second IMfSP pillar, which is copywriting. Specifically, we’ll go in-depth on the one element that can make or break your content. 10
INTERNET MARKETING FOR SMART PEOPLE Chapter 2 - How to Get More People to Consume and Share Your Content ... Now we’re going to jump into the second pillar of Internet Marketing for Smart People, which is copywriting. More specifically, direct response copywriting, which is used by direct marketers to trigger very specific responses from readers. The first thing you should know is that copywriting and content are two different critters. Related, but different. We’ll talk more about that as we go forward. One thing they do have in common, though, is that they both need fantastic headlines. Improving your headlines is the single fastest way you can make your writing more effective. Believe it or not, a quick way to find some killer headlines is to start checking out the supermarket tabloids. You know the kind — the ones with headlines that read like “Man’s Head Explodes in Barber’s Chair.” We might glance at the tabloids when we’re in line at the supermarket and figure they’re written for (and by) morons. But smart copywriters study them carefully, because cheesy tabloids employ some of the greatest headline writers in the business. If you think about it, those headlines need to grab the potential reader by the throat and make that newspaper a must-read. 11
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Internet Marketing for Smart People

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