Internet Marketing for Smart People
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INTERNET MARKETING FOR SMART PEOPLE<br />
Get It All For Just $47 Right Now<br />
That “Just $47” is hyperlinked to an order <strong>for</strong>m, giving the prospect the ability<br />
to buy the product right away.<br />
“You had me at hello”<br />
I call this the “you had me at hello” offer. Sometimes people don’t need a lot<br />
of “selling” or trust-building to order from you. They may already know you<br />
by reputation, they may have been referred by someone they trust, or your<br />
opening headline and first few lines may have communicated everything they<br />
need to know.<br />
For a big-dollar item, this technique can scare this reader off permanently.<br />
You’re going too fast, too soon.<br />
But <strong>for</strong> something less expensive, you can bring price up fairly early in your<br />
relationship.<br />
If your main communication vehicle is a blog, you might have a banner ad <strong>for</strong><br />
a product at the bottom of each post.<br />
(As part of your marketing education, see how we handle this on Copyblogger<br />
– it does change over time as we test and learn more about our audience and<br />
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