Internet Marketing for Smart People

INTERNET MARKETING FOR SMART PEOPLE
There are a few problems with this.
First, it tends to lead dangerously to a lot of blathering about yourself that no
one wants to hear.
Trust me, I’d love to waffle on about my favorite techniques for dyeing my hair,
or share Flickr pictures of my kid’s most recent watercolor paintings.
That’s what interests me. But it probably holds very minimal interest to you.
The second problem is that it’s scary to put your “real self” out there. Not only
will your mother-in-law, your ex, and your fifth-grade English teacher get to
see what you’ve got to say, but so will any number of random strangers. Some
of whom we can only characterize as “loons.”
You don’t have to share it all
Decide now what you will and won’t share. Some bloggers share stories about
their personal lives (particularly in media like Twitter, which are essentially
pure conversation), and some don’t. If you do, make sure you’ve set reasonable
boundaries for yourself.
“Authenticity” doesn’t mean you don’t have boundaries.
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