Internet Marketing for Smart People
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INTERNET MARKETING FOR SMART PEOPLE<br />
Great content is the thing that’s tough to create. It takes dedication and care.<br />
Once that great content is created, however, tweaking it so search engines<br />
love it as much as people do is not that difficult, either. Sure, you need to know<br />
what you’re doing, and you need to do it regularly and efficiently, but it’s not<br />
hard.<br />
To help you out with that, Brian Clark wrote a short book on How to Create<br />
Compelling Content that Ranks Well in Search Engines.<br />
(This is part of your free marketing library as well. You can go download it<br />
here: http://my.copyblogger.com/basic/compelling-content-ranks-ebook/ )<br />
In it, you’ll discover:<br />
••<br />
Why SEO copywriting still matters<br />
••<br />
How search engines work, and why you need to “spoon feed” them<br />
••<br />
The 5 essential elements of keyword research<br />
••<br />
How to create cornerstone content that Google loves<br />
••<br />
Five link building strategies that still work<br />
••<br />
Why writing <strong>for</strong> people works <strong>for</strong> search engines<br />
••<br />
How to make SEO copywriting simple<br />
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