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The Telephone Consumer Protection Act - Reed Smith

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Unless the Commission is on really safe ground<br />

• SoundBite Communications,Inc.<br />

• 11/26/2012 - FCC agreed that single confirming text message sent<br />

immediately after a “do not text” request does not violate TCPA<br />

• Issue had generated numerous class actions against major companies<br />

and was starting to result in large settlements<br />

• Confirming texts had been adopted as “best practice” in guidelines of<br />

Mobile Marketing Association<br />

• Politically powerful entities weighed in<br />

• Most important – consumer group supported practice as in public interest

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