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Endless - Georgia Straight

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physical-education teacher Doug<br />

Former Podaima got used to answering<br />

questions during his many years in the public-school<br />

system. So it’s no surprise that he enjoys fielding<br />

questions at his Kitsilano Popeye’s Supplements<br />

store, which specializes in protein powders.<br />

Podaima, a recent contestant in the Mr. Canada<br />

competition, said that most first-time customers have<br />

never heard of “whey protein”. So he has to explain<br />

that it’s a pure protein from cow’s milk, minus impurities<br />

and lactose, which comes in a powdered form.<br />

It’s mixed into drinks as a protein supplement.<br />

“I like to recommend about a gram of protein [per<br />

day] for each pound of body weight,” Podaima said.<br />

He added that he even gives his infant son a “teaspoon<br />

of muscle milk” every day.<br />

Female customers, in particular, want to know if they<br />

will bulk up after consuming protein-powder drinks.<br />

He explained that women have lower testosterone<br />

levels than men, so this shouldn’t be a concern.<br />

“Even if they lift heavy weights, it’s very difficult<br />

for them to get big,” he said. “Protein is just going<br />

to get them leaner and harder. It’s a common myth<br />

that people think they’re going to get bigger by<br />

eating protein.”<br />

Protein supplements can be created from whey,<br />

soy, rice, eggs, peas, potatoes, and even hemp.<br />

Whey has the highest-value protein. Podaima said<br />

the most highly filtered proteins are called “isolates”,<br />

which are absorbed very quickly by the body.<br />

“So the best time to take them is early in the morning<br />

and right after a workout,” he said.<br />

Port Coquitlam–based PVL Nutrients is B.C.’s biggest<br />

manufacturer, according to founder and owner<br />

Jim McMahon. A self-described former “fat kid”,<br />

McMahon said he heads a company with 47 employees<br />

and more than $10 million in annual revenues. He<br />

previously worked for health-food companies and<br />

managed a juice bar. In 1996, he opened PVL Nutrients.<br />

“We wanted to provide the product that we wanted<br />

to have available for our own consumption,” he said.<br />

In mid-October, PVL Nutrients launched its first certified-organic<br />

protein powders. McMahon, a bodybuilder,<br />

said it took two-and-a-half years of work to bring<br />

them to market. Every step along the way, including<br />

how the cow was fed, had to be certified as organic.<br />

McMahon noted that the U.S. Food and Drug Administration<br />

recommends approximately 60 grams<br />

of protein per day. “That’s for the average, nonathletic<br />

person,” he added. “According to the U.S. Dairy<br />

Institute, that amount can…triple, depending on<br />

your body weight. The bigger you are, the more you<br />

should eat.”<br />

People can obtain their daily protein requirements<br />

by eating three square meals a day. A 100-gram serving<br />

of chicken, for example, will provide approximately<br />

30 grams of protein. But advocates of protein<br />

supplements claim that many people are too busy to<br />

cook, which is why it’s worthwhile to include powders<br />

in drinks. McMahon claimed there are “good proteins”<br />

and “better proteins”, and that whey is at the<br />

top of the charts.<br />

“Slam down a protein shake twice a day and you’re<br />

ahead of the game,” he said.<br />

Both Podaima and McMahon advocate eating frequent<br />

smaller meals. Podaima’s newsletter, Popeye’s<br />

| GEORGIA STRAIGHT MIND BODY SOUL | | FALL 2005 |<br />

20<br />

BY CHARLIE SMITH<br />

POWER UP<br />

RAISE A GLASS TO PROTEIN<br />

News Kitsilano, lists a nutrition plan with six meals a<br />

day. He claimed that fewer than 100 grams of carbohydrates<br />

a day will maintain a lean physique.<br />

“You need to adjust the carb content to suit your<br />

needs,” Podaima wrote, “but with some experimentation<br />

you should get the correct formula.”<br />

Greg Koch, owner of three Genesis Nutrition stores<br />

in Vancouver, pointed out that protein stabilizes bloodsugar<br />

levels. By consuming powdered protein drinks<br />

at different times during the day, people can reduce<br />

the swings. “I used to be hypoglycemic,” Koch said.<br />

According to Koch, people often have lower bloodsugar<br />

levels in the morning, so they crave carbohydrates.<br />

But he emphasized that people also crave<br />

protein after waking up. “The body is very efficient at<br />

actually scavenging from itself protein from muscle<br />

tissue,” Koch said. “It will break down muscle and convert<br />

it back into energy for the muscles that are being<br />

used at that time.”<br />

Podaima said that protein keeps insulin levels stable<br />

throughout the day. “We have a lot of diabetics<br />

coming to our store,” he said.<br />

Two University of Minnesota medical-school professors,<br />

Joel J. Pins and Joseph M. Keenan, presented an<br />

abstract at the 2004 American Diabetes Association’s<br />

annual scientific session that stated that 80 percent of<br />

all diabetics suffer from hypertension. In a study of 30<br />

nonsmoking and nonmedicated adults—with a control<br />

group taking a placebo—they found that hydrolized<br />

whey proteins significantly lowered blood pressure.<br />

The Canadian AIDS Treatment Information Exchange<br />

has suggested that whey protein might also<br />

Fall Health Fair<br />

-------------------<br />

Sun Nov 20, 11am - 4pm<br />

West End Community Centre<br />

870 Denman Street<br />

This fair presents a unique blend of traditional<br />

& alternative health care techniques to help you<br />

fully realize your wellness potential.<br />

Plan to stay a while as many practitioners<br />

will have free demonstrations.<br />

For more info<br />

www.westendcc.ca/healthfair<br />

be a useful way for people with HIV/AIDS to offset<br />

muscle wasting.<br />

McMahon said consumers would be wise to buy<br />

from a reputable Canadian manufacturer that has<br />

been in business for a while, because that means<br />

Health Canada has likely visited the facility on a few<br />

occasions. He suggested avoiding producers that<br />

sell protein supplements through a post-office box.<br />

He recalled that during the 1980s, it was like the<br />

“wild, wild west” in terms of government regulation.<br />

However, he claimed that this changed in the 1990s<br />

for Canadian manufacturers when Health Canada<br />

got more interested in these products.<br />

Nathalie Lalonde, a spokesperson for Health Canada,<br />

said that natural health products, food, and drugs<br />

are all regulated under the Food and Drugs Act. “If a<br />

protein powder is marketed as a meal replacement,<br />

it’s food,” Lalonde said. “If it includes complex supplements<br />

such as vitamins or amino acids, it is sold<br />

for ‘structure-function’ purposes and, therefore, it is<br />

a natural health product.”<br />

She added that manufacturers of natural health<br />

products must obtain federal approval to sell their<br />

products in Canada. -<br />

The Right Shoe<br />

1601 West 4th Ave. @ Fir St.<br />

604.737.6014<br />

www.therightshoe.ca<br />

PHOTO OF DOUG PODAIMA

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