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physical-education teacher Doug<br />
Former Podaima got used to answering<br />
questions during his many years in the public-school<br />
system. So it’s no surprise that he enjoys fielding<br />
questions at his Kitsilano Popeye’s Supplements<br />
store, which specializes in protein powders.<br />
Podaima, a recent contestant in the Mr. Canada<br />
competition, said that most first-time customers have<br />
never heard of “whey protein”. So he has to explain<br />
that it’s a pure protein from cow’s milk, minus impurities<br />
and lactose, which comes in a powdered form.<br />
It’s mixed into drinks as a protein supplement.<br />
“I like to recommend about a gram of protein [per<br />
day] for each pound of body weight,” Podaima said.<br />
He added that he even gives his infant son a “teaspoon<br />
of muscle milk” every day.<br />
Female customers, in particular, want to know if they<br />
will bulk up after consuming protein-powder drinks.<br />
He explained that women have lower testosterone<br />
levels than men, so this shouldn’t be a concern.<br />
“Even if they lift heavy weights, it’s very difficult<br />
for them to get big,” he said. “Protein is just going<br />
to get them leaner and harder. It’s a common myth<br />
that people think they’re going to get bigger by<br />
eating protein.”<br />
Protein supplements can be created from whey,<br />
soy, rice, eggs, peas, potatoes, and even hemp.<br />
Whey has the highest-value protein. Podaima said<br />
the most highly filtered proteins are called “isolates”,<br />
which are absorbed very quickly by the body.<br />
“So the best time to take them is early in the morning<br />
and right after a workout,” he said.<br />
Port Coquitlam–based PVL Nutrients is B.C.’s biggest<br />
manufacturer, according to founder and owner<br />
Jim McMahon. A self-described former “fat kid”,<br />
McMahon said he heads a company with 47 employees<br />
and more than $10 million in annual revenues. He<br />
previously worked for health-food companies and<br />
managed a juice bar. In 1996, he opened PVL Nutrients.<br />
“We wanted to provide the product that we wanted<br />
to have available for our own consumption,” he said.<br />
In mid-October, PVL Nutrients launched its first certified-organic<br />
protein powders. McMahon, a bodybuilder,<br />
said it took two-and-a-half years of work to bring<br />
them to market. Every step along the way, including<br />
how the cow was fed, had to be certified as organic.<br />
McMahon noted that the U.S. Food and Drug Administration<br />
recommends approximately 60 grams<br />
of protein per day. “That’s for the average, nonathletic<br />
person,” he added. “According to the U.S. Dairy<br />
Institute, that amount can…triple, depending on<br />
your body weight. The bigger you are, the more you<br />
should eat.”<br />
People can obtain their daily protein requirements<br />
by eating three square meals a day. A 100-gram serving<br />
of chicken, for example, will provide approximately<br />
30 grams of protein. But advocates of protein<br />
supplements claim that many people are too busy to<br />
cook, which is why it’s worthwhile to include powders<br />
in drinks. McMahon claimed there are “good proteins”<br />
and “better proteins”, and that whey is at the<br />
top of the charts.<br />
“Slam down a protein shake twice a day and you’re<br />
ahead of the game,” he said.<br />
Both Podaima and McMahon advocate eating frequent<br />
smaller meals. Podaima’s newsletter, Popeye’s<br />
| GEORGIA STRAIGHT MIND BODY SOUL | | FALL 2005 |<br />
20<br />
BY CHARLIE SMITH<br />
POWER UP<br />
RAISE A GLASS TO PROTEIN<br />
News Kitsilano, lists a nutrition plan with six meals a<br />
day. He claimed that fewer than 100 grams of carbohydrates<br />
a day will maintain a lean physique.<br />
“You need to adjust the carb content to suit your<br />
needs,” Podaima wrote, “but with some experimentation<br />
you should get the correct formula.”<br />
Greg Koch, owner of three Genesis Nutrition stores<br />
in Vancouver, pointed out that protein stabilizes bloodsugar<br />
levels. By consuming powdered protein drinks<br />
at different times during the day, people can reduce<br />
the swings. “I used to be hypoglycemic,” Koch said.<br />
According to Koch, people often have lower bloodsugar<br />
levels in the morning, so they crave carbohydrates.<br />
But he emphasized that people also crave<br />
protein after waking up. “The body is very efficient at<br />
actually scavenging from itself protein from muscle<br />
tissue,” Koch said. “It will break down muscle and convert<br />
it back into energy for the muscles that are being<br />
used at that time.”<br />
Podaima said that protein keeps insulin levels stable<br />
throughout the day. “We have a lot of diabetics<br />
coming to our store,” he said.<br />
Two University of Minnesota medical-school professors,<br />
Joel J. Pins and Joseph M. Keenan, presented an<br />
abstract at the 2004 American Diabetes Association’s<br />
annual scientific session that stated that 80 percent of<br />
all diabetics suffer from hypertension. In a study of 30<br />
nonsmoking and nonmedicated adults—with a control<br />
group taking a placebo—they found that hydrolized<br />
whey proteins significantly lowered blood pressure.<br />
The Canadian AIDS Treatment Information Exchange<br />
has suggested that whey protein might also<br />
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Sun Nov 20, 11am - 4pm<br />
West End Community Centre<br />
870 Denman Street<br />
This fair presents a unique blend of traditional<br />
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Plan to stay a while as many practitioners<br />
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For more info<br />
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be a useful way for people with HIV/AIDS to offset<br />
muscle wasting.<br />
McMahon said consumers would be wise to buy<br />
from a reputable Canadian manufacturer that has<br />
been in business for a while, because that means<br />
Health Canada has likely visited the facility on a few<br />
occasions. He suggested avoiding producers that<br />
sell protein supplements through a post-office box.<br />
He recalled that during the 1980s, it was like the<br />
“wild, wild west” in terms of government regulation.<br />
However, he claimed that this changed in the 1990s<br />
for Canadian manufacturers when Health Canada<br />
got more interested in these products.<br />
Nathalie Lalonde, a spokesperson for Health Canada,<br />
said that natural health products, food, and drugs<br />
are all regulated under the Food and Drugs Act. “If a<br />
protein powder is marketed as a meal replacement,<br />
it’s food,” Lalonde said. “If it includes complex supplements<br />
such as vitamins or amino acids, it is sold<br />
for ‘structure-function’ purposes and, therefore, it is<br />
a natural health product.”<br />
She added that manufacturers of natural health<br />
products must obtain federal approval to sell their<br />
products in Canada. -<br />
The Right Shoe<br />
1601 West 4th Ave. @ Fir St.<br />
604.737.6014<br />
www.therightshoe.ca<br />
PHOTO OF DOUG PODAIMA