WDAJ-May '09.indd - Wisconsin Dental Association

Focus on: 

Tobacco cessation 

May 2009 • VOLUME 85, NUMBER 5 

Visit us online @ WDA.org 

DEB debates 

delegation of 

duties, smoking 

cessation, 

licensure exams 

Mara Brooks Director of Government Services 

mbrooks@wda.org 

The Dentistry Examining Board met 

March 4, 2009 in Madison. 

Wisconsin dentists donate more than 

$647,000 in care for Give Kids A Smile 

Heather Willette CDE, Communications Coordinator hwillette@wda.org 

Delegation of duties and remediable 

procedures 

Linda Bohacek and Dr. Adrianna 

Jaramillo reported on their interpretation of 

“remediable procedures” and delegation of 

duties to dental assistants. 

In summary, a dentist can delegate remediable 

procedures to dental assistants, only if the 

possible outcomes can be reversed by a dental 

assistant without causing any harm to the 

patient’s health. Furthermore, the procedures 

must be done by a properly-trained assistant 

with training documented by the dentist and 

Continued on page 3 

Photo courtesy of the Racine 

Dental Association 

Wisconsin Department of Regulation and Licensing Secretary Celia Jackson visited the Health Care Network of 

Racine on GKAS day. She is pictured above with Dr. Ned Murphy (far left) and Drs. Lyndsay and Wendy Knoell (to 

the right). 

More than 365 Wisconsin dentists, 

with help from nearly 700 dental team 

members, dental and hygiene students 

and community volunteers, donated an 

estimated $647,677 in oral health care 

and education to 5,654 of the state’s lowincome 

children Friday, Feb. 6 and during 

subsequent weeks in recognition of 

the seventh annual Give Kids A Smile ® 

national children’s dental access day. 

Events ranged from large-scale dental 

clinics delivering exams, cleanings and 

fluoride treatments to individual dentists 

providing fillings, extractions and crowns 

to underserved children in their private 

practices to dental professionals offering 

screenings and educational programs in 

various locations. 

GKAS activities are supported by 

significant corporate donations from 

Colgate-Palmolive, Henry Schein 

Dental and DEXIS Digital X-ray. The 

Dental Record – A Division of WDA 

Professional Services Inc. also makes 

children’s dental record forms available 

for Wisconsin GKAS events. 

Abbotsford 

Drs. Christina and Troy Rens and 

their dental clinic team provided exams 

and sealants to 115 Abbotsford and Colby 

public school second graders. A Clark 

County public health nurse presented 

oral health information and scheduled 

follow-up care for children as needed. 

Dental goody bags were made available 

by the Abbotsford Lions Club. 

Amery 

Four dentists and staff at Dental Arts 

welcomed 40 local elementary students 

for necessary preventive and restorative 

services. Children and parents learned 

about the importance of good dental 

health. 

Antigo 

The father-daughter dental team of 

Drs. Timothy and Meghan O’Brien 

and staff welcomed 20 youngsters for 

exams, teeth cleaning, preventive care 

and oral hygiene instruction. 

Appleton 

Drs. Jane Mathen and James 

Springborn and their Fox Valley Dental 

Associates team worked with a local 

public school to identify 10 low-income 

children needing comprehensive care. 

“The kids were great and the parents 

are very appreciative,” reports Dr. 

Springborn. 

Dr. Roger Stanek and his eight-person 

staff worked with Big Brothers and 

Big Sisters to deliver needed preventive 

and restorative dental care to 14 children 

on Feb. 13. Kids also took home oral 

hygiene products and information. 

Tri-County Community Dental 

Clinic coordinated care for 81 children, 

ages 8 to 18, from Calumet, Outagamie 

and Winnebago counties. Volunteers 

included 29 dentists, support staff and 

Fox Valley Technical College dental 

hygiene students. Care was provided at 

the clinic and in multiple private dental 

offices. Participating dentists included 

Drs. Robert Asp, Ryan Auth, Mike 

Bouressa, Dawn Brown, Tim Brown, 

Tipton Brown, S. William Clark, 

Karen Dustrude, David Emanuel, 

William Farrow, Ellen Fischer, David 

Gamm, Christopher Glapa, Thomas 

Grotenhuis, Jason Henderson, Amy 

Henderson, Tony Kraft, James 

Kramer, Stephanie Kramer, Thomas 

Langhammer, Thomas La Selle, 

Patricia McConnell, Ronald Possell, 

Joseph Schouten, Steven Stoll, 

Gerald Vogt, Vinh Vu, Steven 

Weber and Patrick White. 


Advocate... 

Educate... 

Empower... 

Serve! 

Mission Statement: 

The Wisconsin Dental Association 

advances the interests of its members 

and the dental profession by promoting 

professional excellence and quality 

oral health care for the public. 

WDA continues to grow! 

WDA Journal is a publication of Wisconsin Dental Association, Inc. 

The Wisconsin Dental Association is pleased to welcome six new members to 

organized dentistry. These new members, their cities of practice or residence and 

components (if applicable) are: 

Dr. Robert Dwyer, Oneida 

Brown Door Kewaunee Dental Society 

Dr. John Greiert, Keshena 

Shawano County Dental Society 

Dr. Robert Law, Madison 

Dane County Dental Society 

Dr. Paul Luepke, Milwaukee 

Greater Milwaukee Dental Association 

Continued on page 10

May 2009 WDA Journal 

Page 2 

Get to know your legislator on a first-name basis 

James Springborn DDS, Appleton General Dentist jspringborn@sbcglobal.net 

I have been politically involved with 

the Wisconsin Dental 

Association and my 

local state representative 

for 13 years. My 

political relationships 

started when I attended 

a WDA Legislative 

Day in 1996. The 

speaker was from the 

American Dental 

Association and presented 

a program on 

how to develop relationships 

with your 

local representative 

and senators. The comment I remember 

most was, “You must be on a first-name 

basis with your state legislators, regardless 

of their political affiliation.” 

My response was, “Oh, sure. That will 

never happen.” 

A few days after the presentation, my 

doorbell rang and I found myself face-toface 

with a candidate for state representative 

of my district. In my head I heard 

another comment the ADA speaker made: 

“To begin a relationship with a politician, 

ask what you can do for them.” 

As I talked to this candidate on my 

front porch, I said, “What can I do to help 

you with your campaign?” The look on his 

face was priceless. He said, “Well, you can 

put up a yard sign.” 

I agreed and from that day forward, 

Rep. Steve Wieckert and I were on a 

first-name basis for the duration of the 

six terms he served in the Wisconsin 

Legislature. After our initial encounter 

and his election, I held fundraisers for him 

every election year. He would call me at 

home or in my office if he had questions 

regarding legislation involving dentistry, 

and we would meet in Madison every year 

for WDA Legislative Day. I was not only 

on a first-name basis with my representative, 

but we were trusting friends and 

supporters. 

At this point I decided to support 

and work with both candidates. 

I attended fundraisers for both 

and asked the question “What 

can I do for you?” Yard signs were 

placed in my front yard. Passers 

by took a second look at both 

signs and wondered what was the 

point? The point was I discovered 

that having an “R” or “D” behind 

someone’s name is not going to 

dictate their position on our issues 

and, as odd as it may seem, it 

is entirely possible that opposing 

candidates can be equaly strong 

on our core dental issues. 

The democratic candidate won the 

election. Within days of the election, 

Penny Bernard Schaber e-mailed me with 

the name of a needy family that may 

have qualified for my Give Kids A Smile 

program. When I met with her previously, 

I had made a point to mention the 

GKAS program we run every first Friday 

in February. I told her I would screen 

them and do comprehensive dentistry at 

no charge. 

Shortly after she was sworn in as State 

Representative, Rep. Schaber contacted 

me again about pending legislation that 

would clarify that the state would be the 

“primary liability” coverage for volunteer 

dentists who provide care in free clinics, 

like the Tri-County Community Dental 

Clinic in Appleton, even if those dentists 

have a private-sector malpractice insurance 

policy. I informed her I was 100 

percent for such legislation. 

I was in Madison for a Legislative 

Committee meeting on Feb. 18 and went 

to the Capitol to visit Rep. Schaber and 

had a chance to talk about the legislation 

again. We had a very cordial and 

enlightening conversation. She ended 

our meeting with, “Thanks for stopping, 

Jim.” I replied, “See you on Legislative 

Day March 25, Penny.” 

My goal has again been achieved. I 

have made the transition to a new state 

legislator and we are now on a first-name 

basis. 

I think you can see that my concern 

and efforts to re-establish a relationship 

with a new political member were working; 

the transition was indeed smooth. 

Relationships with elected officials can 

actually happen very naturally. 

The people who represent us will not 

always agree with us on every issue just 

because they know us by our first names, 

but the relationships we build do provide 

opportunities to educate them on things 

that matter most to both our patients and 

profession. 

Get to know your state legislators 

on a first-name basis - regardless of their 

party affiliation. This is not a difficult as 

it seems and gets easier with time. 

The people who represent us 

will not always agree with us 

on every issue just because they 

know us by our first names, but 

the relationships we build do provide 

opportunities to educate them 

on things that matter most to both 

our patients and profession. 

Then the bubble burst! I found out 

early in 2008 that Steve was stepping 

down from public office and not seeking 

re-election. I was disappointed to say the 

least. My initial thoughts were that all 

those years of fostering this working relationship 

and improving on the two-way 

communication involving various issues 

were gone. 

I soon discovered there were two candidates 

for his vacant seat; one from each 

party. I didn’t know either one personally 

and had no idea who would replace my 

friend and political ally. 

Early in 2008, I received a phone call 

from the Republican candidate for Rep. 

Wieckert’s open seat. She was given my 

name by Steve as someone in the dental 

community she should get to know. She 

asked to speak with me and we met at my 

office. I felt comfortable with her and felt 

I could support her for the position. 

A few days later, the Democratic candidate 

for the vacant seat called my office, 

introduced herself and asked to talk about 

dental issues. I met with her, felt comfortable 

and also felt I could support her for 

the position. 

Look for us at BOOTH #505 - 506 at the Jewel of the Great Lakes Wisconsin Dental Meeting!

Page 3 


Concerns were expressed about recent reports that the medication Chantix has been linked to high suicidal rates when 

taken in conjunction with certain anti-depressants and whether dentists who have not received training in these medications 

are aware of those complications. 

DEB Continued from page 1 

kept on file. Procedures must be done in 

accordance with a treatment plan developed 

by the dentist. Upon completion, the 

delegated procedures must be subject to 

inspection by the dentist and the dentist is 

required to be on the premises throughout 

the performance. The summary also clarifies 

the dentist remains responsible for the 

successful completion of any procedure 

delegated to an assistant. Members agreed 

with this interpretation and asked that it 

be posted on the DEB Web site. 

The concept of broader delegation 

authority was discussed and Department of 

Regulation and Licensing staff said physicians’ 

delegation authority is much broader 

than currently allowed for dentists. The 

Wisconsin Dental Association will pursue 

broader delegation authority for dentists 

either through a change in current administrative 

rules and/or state statutes. 

Smoking cessation counseling and 

prescription by dentists 

DORL legal counsel reviewed previous 

opinions stating smoking cessation 

counseling and prescriptions are outside 

the scope of practice for dentists. Without 

contradicting that ruling, clinical questions 

were posed. Ms. Bohacek indicated 

her support for smoking cessation counseling 

and prescriptions by dentists, because 

of its incorporation in dental school curriculum. 

Nancy Rublee expressed concern 

that dentists performing counseling and 

writing prescriptions could result in medical 

insurance plan denials. 

DEB Chair Dr. Lori Barbeau focused 

the discussion on whether there is a significant 

link between smoking/tobacco use 

and oral disease. The DEB agreed a link 

exists. DORL legal counsel asked if counseling 

and prescription is done to address 

periodontal disease and oral cancer or to 

treat nicotine addiction. Dr. Barbeau clarified 

periodontal disease would probably 

be the most frequent clinical diagnosis for 

which smoking is a known contributing 

factor. 

Concerns were expressed about recent 

reports that the medication Chantix has 

been linked to high suicidal rates when 

taken in conjunction with certain antidepressants 

and whether dentists who have 

not received training in these medications 

are aware of those complications. 

Ms. Rublee contracts with Price County 

Health Department to promote tobacco 

cessation and noted recent information 

indicates most successful programs include 

counseling and medication. She feels if 

the DEB determines this is in the scope 

of practice for dentists, it should make 

sure counseling is provided in addition to 

medications being prescribed. Dr. Barbeau 

noted if a disciplinary case arises, dentists 

will be held to the current standard of care 

being practiced with regards to tobacco 

cessation. 

Experts have been asked to provide 

input at the July DEB meeting about current 

standards of care for tobacco cessation 

counseling and medications and if they 

believe dentists should be able to provide 

this service to patients. The WDA was 

asked to contact the American Dental 

Association for a summary of how other 

states have addressed this issue. 

Regional clinical examinations 

for licensure 

Dr. Barbeau suggested the DEB agree 

on what clinical testing standards are most 

important to help protect the public. Using 

information from the DORL, the DEB 

discussed the importance of the following 

clinical examination criteria: 

(1) Does it matter if the exam is given 

in a traditional testing format versus integrated 

into dental school curriculum? 

(2) Does it matter if specific portions of 

the test are performed on a live person, a 

computer simulator or a manikin? 

(3) What scoring system is desired? 

Can individuals fail one part of the exam 

and still pass the entire exam? Can they 

retake just that section or do they have to 

retake the entire exam? 

(4) What is the difference between 

validity, reliability and weight? 

According to DORL research, the pass 

rate for curriculum-integrated exams is 

higher than for the traditional exam format. 

Dr. Barbeau clarified both could be 

viable formats. 

Due to the multitude of potential problems 

with live patients, the DEB felt manikins 

were more standardized and would 

likely be more scientifically valid. 

DORL staff reported all regional exams 

require a 75 percent pass rate, all appear to 

test the same basic procedures and all the 

agencies require candidates to pass all sections 

of the exam. 

The Western Regional Examining 

Board or WREB allows the retaking of 

individual exam sections if initially failed, 

whereas it appears to DORL staff that other 

examining agencies require the entire test 

to be retaken if even one portion of the 

exam is failed. 

DORL staff will provide more information 

on “validity”, “reliability” and “weight” 

for the May DEB meeting. 

The DEB will gather more information 

prior to determining if there is a valid 

reason for not accepting all regional exams 

for licensure in Wisconsin. While the 

thrust of these discussions relates to the 

use of clinical exams for dental licensure, 

the DEB will also address exam decisions 

relating to dental hygiene licensure. The 

WDA is on record supporting acceptance 

of all regional clinical licensure exams for 

licensing of dentists in Wisconsin. 

Continuing education requirements 

DORL staff was given the green light 

to draft administrative rules governing 

implementation of continuing education 

requirements for dentists and dental 

hygienists in Wisconsin. 

The DEB discussed whether to consider 

enrollment in accredited general and 

specialty residency programs sufficient for 

meeting the required 30 hours of CE for 

dentists or if proof of successful completion 

of the residency is necessary to meet 

the CE requirement. WDA staff is seeking 

clarification on the final decision as 

to whether enrollment is sufficient; this 

issue may appear again on the May DEB 

agenda. 

Support for temporary charity 

care permit 

The DEB will send a letter supporting 

Assembly Bill 103, which creates a 

process for dentists from other states to 

receive a temporary permit to provide 

charitable dental or dental hygiene services 

in Wisconsin, to the state Legislature. 

The permit will be good for 10 days and 

adhere to the current process for licensing 

dentists from other states, but without 

the $180 licensure fee and state 

jurisprudence examination requirement. 

The WDA is pursuing passage of 

this legislation so dentists from other 

states can participate in the June 2009 

Mission of Mercy program in La Crosse. 


DEB hearing 

on foreigntrained 

licensure 

Mara Brooks Director of Government Services 

mbrooks@wda.org 

A public hearing was held during 

the Dentistry Examining Board’s March 

4 meeting in Madison on the proposed 

administrative rule draft to allow 

foreign-trained dentists who successfully 

complete a Commission on Dental 

Accreditation-accredited post-doctoral 

residency program in general dentistry, 

the national written boards and an 

approved regional clinical examination 

in the U.S. to apply for licensure in 

Wisconsin. 

Wisconsin Dental Association 

Vice President Dr. Gene Shoemaker 

(Waukesha) testified in favor of this 

administrative rule. His WDA testimony 

emphasized support for an objective 

process that successfully separates 

unqualified foreign-trained dentists from 

those who are qualified. The WDA 

believes acceptance to and successful 

completion of a CODA-accredited 

residency program in general dentistry 

assures those who are licensed have 

had their clinical skills examined routinely 

by qualified instructors. To read 

this testimony, visit WDA.org and type 

“Dentistry Examining Board” in the 

search field. 

Also testifying in support of this 

rule was the lobbyist for the Wisconsin 

Primary Health Care Association, which 

represents federally qualified health 

centers. The WPHCA representative 

said that while the proposal didn’t go 

as far as they would have preferred, 

they are hopeful this is just the first step 

toward loosening the state’s licensure 

process and making it easier for qualified 

foreign-trained dentists to practice 

in Wisconsin. 

The Rural Wisconsin Health 

Cooperative lobbyist, representing 35 

independent rural hospitals in the state, 

also testified. He applauded DEB efforts 

to increase access to care by increasing 

the numbers of qualified dentists 

practicing in the state and urged them 

to enact more of the Governor’s Task 

Force on Oral Health Care recommendations 

(2004), including accepting 

a broader range of clinical licensure 

exams in Wisconsin. 

The DEB also received a letter from 

the Wisconsin Section of the American 

College of Prosthodontists supporting 

use of a CODA-accredited specialty 

residency program in addition to the 

successful completion of the national 

written boards and a clinical exam in 

general dentistry as a potential pathway 

to licensure for foreign-trained 

dentists. The DEB discussed this issue 

previously and agreed that, unless 

specialty licenses were also enacted 

(all dentists in Wisconsin receive a 

license to practice general dentistry), 

they would not include specialty residency 

programs as part of foreigntrained 

dentists’ pathway to licensure. 

DEB Chair Dr. Lori Barbeau noted the 

DEB would be accepting additional 

written public comments on this rule 

through March 20, 2009, at which 

time the DEB could review all comments 

received and determine if they are 

ready to finalize the draft and send it to 

the state Legislature for review.


Page 4 

Messages 

Dentists should be able to help with 

tobacco cessation efforts 

Dentistry is in the unique position 

of being able to establish close personal 

relationships with our patients throughout 

their lifetimes. 

Unlike medicine, in which the majority 

of patient encounters are driven by disease 

management often under the guidance of 

different medical specialists, our dental 

profession, which consists of 80 percent 

general dentists, focuses on preventive visits 

and affords us the opportunity to help 

our patients maintain their oral health as 

they encounter other health challenges. 

This relationship is further cemented by 

the fact that dentists often end up treating 

multiple generations of the same family. 

These lifelong relationships give a 

unique position to develop trust with our 

patients and help them by encouraging 

healthy lifestyle habits. Marketing experts 

have long understood that repeated messages 

will have an impact on behavior, 

and we, as dentists, are well positioned to 

provide this service. 

Tobacco cessation has been recognized 

as the most significant act people can take 

to improve their health and is recognized 

as a substantial reduction in financial 

health risk by the insurance industry. With 

tobacco’s effect being a significant factor 

in diagnosing and treating inflammatory 

disease and cancer of the oral cavity, it 

is well within our venue to be actively 

involved in helping our patients quit. 

In response to an inquiring dentist in 

January 2008, Wisconsin Department of 

Regulation and Licensing legal counsel 

issued an opinion stating it was outside the 

statutory scope of practice for dentists to 

prescribe tobacco cessation medication in 

conjunction with tobacco counseling. 


has asked this position be reconsidered. 

To date, the information we have 

received from outside agencies involved 

with tobacco cessation has overwhelmingly 

supported dentist involvement. The 

Dentistry Examining Board’s approval 

and the WDA’s support of the American 

Dental Association’s definition of dentistry 

will go a long way in resolving such 

narrow legal interpretations in the future 

and allow dentists the latitude to better 

serve our patients. 

As medicine turns toward the understanding 

that oral pathology can be an 

early marker of systemic diseases and the 

presence of oral pathologies such as periodontal 

disease can exacerbate a patients’ 

morbidity, we may see further blurring of 

the boundaries between our professions. 

We can better encourage healthy habits 

like tobacco cessation, proper nutrition 

and high blood pressure and diabetes control 

when we make support and resources 

more accessible to our patients. 

As health professionals, it’s our responsibility 

to ensure we have the appropriate 

training, knowledge and understanding of 

the level of services we offer our patients 

and the discernment to know when to 

refer to our partners in health care. 

President H. Michael Kaske, DDS | mkaske@wda.org 

“As medicine turns toward 

the understanding that oral 

pathology can be an early 

marker of systemic diseases 

and the presence of 

oral pathologies such as 

periodontal disease can 

exacerbate a patients’ morbidity, 

we may see further 

blurring of the boundaries 

between our professions. 

” 

Editor Dennis Engel, DDS, CDE | dengel@wda.org 

“...I can understand how 

one might associate the 

term greed with dentistry. 

It’s a hard label to fi ght 

when we have seminars 

titled, ‘Are you ready to 

love dentistry, have fun 

and GET RICH?’ 

” 

Free enterprise not about greed 

The stock market lost half its value, the 

Madoff Ponzi scheme was uncovered, banks 

are failing and the buzz word on the street 

is GREED. Mortgage companies extended 

credit to individuals without proper collateral 

relying on the theory that real estate 

will never decrease in value. 

CEOs and company executives were 

promised millions of dollars in bonus 

money for their roles in these shady deals. 

These people were labeled greedy. 

As a member of the dental profession, 

it’s rare I have to address the term “greedy 

dentist”. I’m distressed by its ever-increasing 

use, but because of the current economic 

times and the ignorance of some, I 

can understand how one might associate 

the term greed with dentistry. 

It’s a hard label to fight when we have 

seminars titled, “Are you ready to love dentistry, 

have fun and GET RICH?” 

It doesn’t help when our vendors focus 

on how much money a certain product 

or procedure will bring into our practices 

instead of focusing on improved patient 

care and, as a result of the efficiency, our 

practices will be reimbursed at an appropriate 

rate. 

How do we fight comments like this: 

“Dentists are just so greedy; how dare they 

expect to actually get paid for working? It’s 

their entire fault, even though they were 

not properly consulted on government 

reform that forced a system of payment 

upon them that was about as likely to work 

as trying to drill through pavement with 

your forehead.” 

I think we have to change our posture 

from one of defense to offense and adjust 

our message accordingly. I’m afraid this will 

take a little education on our part. 

I believe greed is a selfish and excessive 

desire for more of something (like money) 

than is needed. 

Despite hearing echoes of socialism 

throughout our Legislature, capitalism still 

reigns supreme. It is an economic system in 

which the means of production and distribution 

are privately or corporately owned 

and development is proportionate to the 

accumulation and reinvestment of profits 

gained in a free market. 

Free enterprise is the freedom of private 

business to organize and operate for profit 

in a competitive system without interference 

by government beyond regulation 

necessary to protect public interest and 

keep the national economy in balance. 

When you work in a free enterprise 

system, it is hard to keep money out of the 

conversation. 

The questions now are, “If you work 

for profit are you considered greedy? If your 

mechanic, plumber, electrician or grocer 

doesn’t give you a break on their charges, 

are they greedy?” 

A friend of mine worked in the field 

repairing phones for SBC (the phone company); 

he’s 62 years old, retired and has 

a $260,000 boat. Is he the greedy phone 

guy? 

When the electric company turns off 

electricity due to nonpayment, are they the 

greedy electric company? 

By definition you would have to answer, 

“NO”. 

The message is clear; if you want free 

enterprise, businesses must be allowed to 

make a profit. 

At current reimbursement rates, 

Medicaid dentists don’t get paid. As a matter 

of fact, they have to pay out of their 

pockets to treat these patients. Just like the 

banking industry, too many bad patients/ 

loans and the business collapses. 

Government seems very keen to blame 

its own failings on those who deliver frontline 

care. They are very good at getting 

that message to the public. 

It seems that there is a bit of a common 

theme here. We have a government-created 

oral health care system that is evidently 

failing and the blame is being laid at the 

door of dentists. 

My message to them is it has nothing to 

do with greed at all. It’s about priorities and 

the ability to stay in business. It’s not about 

finding the money; it’s about the people 

and prioritizing quality oral health care. 

History has proven the money is there; 

let’s strive to get oral health higher on the 

priority list. As long as we live in a capitalistic 

society, business must be allowed 

to make a profit and our representatives in 

government must respect this. 

EDITORIAL POLICY 

WDA Journal reserves the right to edit all communications and requires that all letters be signed. The views expressed in letters, editorials and editorial cartoons are those of the 

individual author and do not necessarily reflect the opinions of the association or its subsidiaries. WDA Journal readers are invited to contribute their views on topics of interest 

in dentistry. Brevity is appreciated. To be considered, letters must be at or under 250-300 words. 

Please address letters to: 

WDA Journal | 6737 W. Washington St. | Suite 2360 West Allis, WI 53214 | Fax: 414-755-4111 

WDA style note: We make every effort to bold members’ names in articles.

Page 5 


Advocate... 

Educate...Empower... 

Serve! 

MAY 2009 

VOLUME 85, NUMBER FIVE 

Editor 

Dennis Engel, DDS, CDE Mequon 

262-242-8929 • dengel@wda.org 

Executive Editor 

Mark Paget 

414-755-4100 • mpaget@wda.org 

Managing Editor 

Heather Willette, CDE 

414-755-4110 • hwillette@wda.org 

OFFICERS 

President 

Michael Kaske, DDS, Twin Lakes 

262-877-2161 • mkaske@wda.org 

Past-President 

Monica Hebl, DDS, Milwaukee 

414-444-4334 • mhebl@wda.org 

President-Elect 

Kent Vandehaar, DDS, Chippewa Falls 

715-723-5688 • kvandehaar@wda.org 

Vice President 

Gene Shoemaker, DDS, Waukesha 

262-542-0431 • gshoemaker@wda.org 

Treasurer 

John R. Moser, DDS, Milwaukee 

414-273-9800 • jmoser@wda.org 

Editor 

Dennis Engel, DDS, CDE, Mequon 

262-242-8929 • dengel@wda.org 

Speaker of the House 

Michael Donohoo, DDS, Milwaukee 

414-444-4334 • mdonohoo@wda.org 

Executive Director 

Mark Paget, West Allis 

414-755-4100 • mpaget@wda.org 

ADA 9th District Trustee 

Raymond Gist, DDS, Flint, MI 

810-720-4170 • gistr@ada.org 

Region 1 Northwest 

Julie Fox, DDS, Wausau 

715-849-2369 • jfox@wda.org 

David Kenyon, DDS, Altoona 

715-832-3385 • dkenyon@wda.org 

Jeff Nehring, DDS, Mercer 

715-476-3432• jnehring@wda.org 

Region 2 Northeast 

John Masak, DDS, Appleton 

920-733-5607 • jmasak@wda.org 

Thomas Nockerts, DDS, Green Bay 

920-469-8484 • tnockerts@wda.org 

Steven Stoll, DDS, Neenah 

920-725-4307 • sstoll@wda.org 

Region 3 Greater Milwaukee 

Paul Levine, DDS, Milwaukee 

414-355-0213 • plevine@wda.org 

James Morgenroth, DDS, Brookfield 

262-790-9322 • jmorgenroth@wda.org 

Thomas Raimann, DDS, Hales Corners 

414-425-1510 • traimann@wda.org 

Region 4 Southeast 

Ryan Braden, DDS, Lake Geneva 

262-248-0120 • rbraden@wda.org 

Ned Murphy, DDS, Racine 

262-886-9440 • nmurphy@wda.org 

Barrett Straub, DDS, Port Washington 

262-284-5505 • bstraub@wda.org 

Region 5 Southwest 

L. Stanley Brysh, DMD, Madison 

608-417-6500 • sbrysh@wda.org 

Timothy Durtsche, DDS, La Crosse 

608-784-7319 • tdurtsche@wda.org 

Julio Rodriguez, DDS, Brodhead 

608-897-8645 • jrodriguez@wda.org 

Region 6 Student Region 

Pako Major, Marquette University 

School of Dentistry 

Pako.major@marquette.edu 

Executive corner: 

Associations make America strong 

Mark Paget Executive Director mpaget@wda.org 

Those of us who belong to, volunteer 

with or work for an association 

know the positive impact these groups 

have on our nation. Associations make 

the United States stronger by advancing 

thousands of trades and professions, 

as well as countless charitable initiatives. 

In addition, associations have a 

huge impact on our economy. With so 

much talk these days about the difficult 

economic times, I thought it would be 

interesting to do some research on the 

ways associations benefit our country. 

First, what exactly is an association? 

The Internal Revenue Service defines 

an association as, “…a group of persons 

banded together for a specific purpose”. 

A sense of community is at the heart 

of all associations. People voluntarily 

join associations because they want to 

Names of dentists wanting to serve 

as Wisconsin Dental Association president-elect, 

vice president and speaker of 

the House of Delegates during the 2009 

– 2010 term should be submitted by June 

3, 2009 to the Nominating Committee: 

Region 1 Dr. Timothy Cooper 

715-341-6116, coopertimmy@yahoo.com 

Region 2 Dr. Martin Williams, Chair 

920-662-1600, info@drmgwilliams.com 

Region 3 Dr. Mark Kortebein 

414-764-2880, mkorteb@yahoo.com 

Region 4 Dr. Fred Tenuta 

262-654-4571 

Region 5 Dr. Beth Welter 

608-326-7445, b.welter.dds@mchsi.com 

work together on a common interest or 

cause. Associations have deep roots in 

U.S. history. In fact, both John Adams 

and Thomas Jefferson were volunteer 

leaders of associations when they ran 

against each other for president. 

According to the American Society 

of Association Executives (Yes, there is 

an association for associations!), there 

are more than 86,000 trade and professional 

associations representing nearly 

2 million members and another 1 million 

philanthropic or charitable organizations. 

It is estimated that three new 

associations are formed each day! 

In October 2007, ASAE reported 

associations had combined annual revenue 

of $33 billion, while employing 

more than 1 million people. 

As members of the Wisconsin 

Dental Association, you not only support 

the dental profession and advocate 

for good oral health, but you are also 

part of a large and powerful association 

community. Beyond their positive and 

direct impact on the U.S. economy, 

associations also: 

• Help inform and educate 

• Define and promulgate professional 

and ethical standards 

• Ensure the safety of workers and 

the public 

• Improve quality of life 

• Provide volunteer opportunities 

for Americans to build skills and serve 

communities 

Be proud of your WDA membership 

and involvement. You are making 

a difference! 

WDA officer nomination deadline is June 3 

The committee will meet via conference 

call June 10. It will present a slate 

of candidates to the WDA House of 

Delegates on Nov. 13, 2009 in Stevens 

Point, at which time nominations will 

also be accepted from the floor. 

Digital headshots and curriculum vitae 

for all candidates should be sent to Lisa 

Chandre in the WDA Executive Office 

at lchandre@wda.org or FAX 414-755- 

4105 for publication in the WDA Journal 

and Executive Director’s Update and on 

WDA.org. 

The president-elect serves for one year 

before automatically advancing to the presidency. 

Duties include hosting Legislative 

Day and working with WDA staff and the 

Michigan Dental Association delegation 

chair to coordinate caucus meetings for 

the American Dental Association’s 9th 

District. The vice president also serves for 

one year. 

Together, the president, presidentelect 

and vice president represent the 

dental profession in meetings with government 

officials and state legislators and 

serve as WDA spokespersons with the 

media and other organizations. 

The speaker works with WDA staff to 

set the House agenda. He or she presides 

over all House meetings, performing duties 

according to parliamentary procedure. 

Prior to the House, the speaker meets with 

and briefs the Reference Committee chair. 

He or she also serves as an ex-officio member 

of the Board of Trustees. The speaker 

of the house is elected for a one-year term 

that can be renewed indefinitely. 

Detailed position descriptions are 

available by contacting Executive Director 

Mark Paget at 800-234-4515 (toll-free, 

direct) or mpaget@wda.org. Questions 

about the election process should be 

directed to your regional Nominating 

Committee representative or Mr. Paget. 

Member Publication 

Look for us at BOOTH #420 at the Jewel of the Great Lakes Wisconsin Dental Meeting!


Page 6 

Focus on tobacco cessation 

WDA co-sponsoring 5th National Summit 

on Smokeless and Spit Tobacco 

Carol Weber APR Director of Public Relations cweber@wda.org 


is a $500 co-sponsor of the 5th National 

Summit on Smokeless and Spit Tobacco 

to be held Sept. 21 – 23, 2009 at the 

Monona Terrace in Madison. 

This year’s conference theme is “New 

Products, New Challenges and a New 

Generation of Advocacy”. According to 

the summit Web site, “A significant portion 

of the conference will be devoted to 

issues of concern to youth and those who 

work with youth…Participants will learn 

about the latest research in the field and 

share strategies that have proven effective 

and successful in the fight against smokeless 

tobacco.” 

One WDA dentist or staff member 

will join more than 400 professionals and 

World No 

Tobacco Day 

focuses on 

tobacco health 

warnings in ‘09 

The World Health Organization 

selected “Tobacco Health Warnings” 

as the theme for the next World No 

Tobacco Day, which will take place 

on May 31, 2009. 

Tobacco health warnings appear 

on packs of cigarettes and are among 

the strongest defenses against tobacco’s 

global epidemic. 

WHO particularly approves of 

tobacco health warnings that contain 

both pictures and words, because 

they are the most effective at convincing 

people to quit. Such pictorial 

warnings appear in more than a 

dozen countries. 

On World No Tobacco Day 2009, 

and throughout the following year, 

WHO will encourage governments 

to adopt tobacco health warnings 

that meet all the criteria for maximal 

effectiveness, such as covering more 

than half of the pack, appearing on 

both the front and back of the pack 

and incorporating pictures. 

The WHO Framework Convention 

on Tobacco Control obligates its more 

than 160 countries’ parties to require 

these “health warnings describing 

the harmful effects of tobacco use”. 

WHO works through its Tobacco Free 

Initiative department to help the parties 

to meet their obligation through 

technical and other assistance. 

WHO Director General Margaret 

Chan says, “We hold in our hands 

the solution to the global tobacco 

epidemic that threatens the lives of 

1 billion men, women and children 

during this century.” 

advocates working in the field of smokeless 

tobacco use prevention and cessation 

in attending this year’s summit. Past 

summit attendees have included health 

care, public health and policy professionals, 

tobacco treatment specialists, scientists, 

physicians, nurses, clinic managers, 

dentists, dental hygienists and assistants, 

local, state and federal tobacco prevention 

and control administrators, tobacco 

program staff, public health educators, 

higher education staff, students, school 

and youth-serving agencies and youth 

advocates. 

Other 2009 summit sponsors include 

Children’s Hospital of Wisconsin, 

Delta Dental of Wisconsin, Wisconsin 

Tobacco Prevention and Control 

Program, American Legacy Foundation, 

American Cancer Society Midwest 

Division, Campaign for Tobacco Free 

Kids, American Dental Association, West 

Virginia Division of Tobacco Prevention, 

Wyoming Department of Health, Montana 

Tobacco Use Prevention Program, Tobacco 

Free Nebraska, FACT (Fighting Against 

Corporate Tobacco) and the University of 

Wisconsin Oshkosh - Office of Continuing 

Education and Extension. 

Last fall, the WDA withdrew its 

participation in the Stamp Out Spit 

Tobacco Education Program, a partnership 

with Wisconsin’s Departments of 

Health Services and Public Instruction, 

the Milwaukee Brewers and Group One 

Marketing. 

Tobacco Quit Line ready to help 

users quit 

The Wisconsin Tobacco Quit Line has 

served more than 120,000 Wisconsinites 

with free, nonjudgmental and confidential 

help since 2001. Quit coaches help create 

individualized quit plans that include tips 

on how to live smoke-free. It also provides 

contact information for local quit-tobacco 

resources that anyone can access by visiting 

WiQuitLine.org. 

Wisconsin residents who call the Quit 

Line at 800-QUIT-NOW (784-8669) can 

choose to receive free quit tips and medications 

via mail. The Quit Line offers a 

free 2-week starter kit of Food and Drug 

Administration-approved nicotine medication 

(patch, gum or lozenges) for callers 

who agree to receive the science-based 

quitline coaching. There’s even a free, 

password-protected Web site where callers 

can interact with Quit Line coaches 

and other callers. These resources can 

quadruple chances of successfully quitting 

over trying to quit “cold turkey” without 

assistance. 

The Quit Line is available from 7 

a.m. to 11 p.m. seven days a week. At 

other times, callers can leave a message 

for a return call. Coaches who are fluent 

in Spanish and translators in most other 

languages are available. 

The Wisconsin Department of Health 

Services contracts with the University of 

Wisconsin Center for Tobacco Research 

and Intervention to provide services 

through the Quit Line. 

SPONSORED BY THE 

▼▲▼▲▼▲▼▲▼▲▼▲▼▲▼▲▼▲ 

S EPTE M B E R 21-23, 

UNIVERSITY 

▲▼▲▼▲▼▲▼▲▼▲▼▲▼▲▼▲▼ 

For eight years beginning in 2001, 

this anti-spit tobacco program operated 

with an annual budget of $96,000 in state 

tobacco education funds and more than 

$225,000 in real and in-kind contributions 

from the private partners. 

Making anti-spit tobacco information 

available to the public on WDA. 

org and co-sponsoring the upcoming 

national summit in Madison demonstrate 

the dental community’s ongoing concern 

about smokeless tobacco use while helping 

deploy limited WDA financial and 

staff resources in a strategic, cost-effective 

way. 

2009 

▼▲▼▲▼▲▼▲▼▲▼▲▼▲▼▲▼▲ 

OF 

▲▼▲▼▲▼▲▼▲▼▲▼▲▼▲▼▲▼ 

WISCONSIN 

OSHKOSH 

• M A DIS O N, WIS C O N SIN 

Online videos for 

treating tobacco 

dependence available 

The University of Wisconsin- 

Center for Tobacco Research 

and Intervention has a number of 

videos related to treating tobacco 

dependence. They are available 

for viewing on and downloading 

from the Web. The new 

On-Demand Video page 

for health care providers is at: 

http://www.ctri.wisc.edu/ 

HC.Providers/healthcare_ 

ondemand.htm 

Providers can stream instantly or 

download to a Mac or PC. 


Page 7 


‘Back-to-basics’ awareness campaign 

promotes value of preventive dental care 


Prevention is, and always will be, a 

core precept in the delivery of oral health 

care. 

Wisconsin Dental Association members 

have put their dues dollars behind 

this message for 15 years, producing creative 

television and radio spots on topics 

from dental office safety to problems created 

by excessive soft-drink consumption 

to oral health’s impact on overall health 

and paying to proactively deliver them to 

statewide audiences. 

The current economy is a “perfect 

storm” in the sea of oral health public 

awareness. 

First, the WDA and its members are 

challenged to remind individuals preoccupied 

with bad financial news that good 

personal oral hygiene practices, fluoridation, 

sealants, regular exams by a dental 

professional and early restorative care can 

effectively control development of dental 

disease, thereby reducing demand for more 

expensive and advanced dental treatment 

and improving a person’s overall health. 

Second, the WDA is faced with 

unprecedented opportunities to obtain 

substantial, statewide 

television and 

radio time at very 

affordable rates. 

“Political ad 

revenue came to 

a screeching halt 

after the 2008 elections. 

Almost at 

the same time, stations 

started seeing 

media buys from 

auto manufacturers, 

car dealers and 

other major consumer product lines like 

furniture and jewelry dry up,” notes Rick 

Brandjten of Group One Marketing, the 

WDA’s advertising agency. 

The WDA Public Relations 

Committee decided in March to seize 

this moment of critical opportunity. It 

is developing a low-cost, back-to-basics 

public awareness campaign that will 

include two to four 15-second television 

spots that use simple screen 

visuals and narration, press releases 

and WDA.org postings. 

One TV spot, for example, will 

feature five personal oral health to 

dos, like “Eat your veggies,” “Brush 

and floss” and “Remember: dentist 

appointment today” in everyday 

reminder formats like a Post-It ® 

note, refrigerator note and family 

chalk board. A narrator will talk 

over the visuals, reminding viewers 

that, “While your mother might not have 

been a dentist…she knew the basics of 


A fresh 

look at 

Wisconsin’s 

dental work 

force 

Kathleen Roth DDS rothk1713@charter.net 

Good health care 

policy is based on 

the same factors 

that drive the entire 

business world: supply 

and demand. In 

2001, the Wisconsin 

Dental Association, 

with funding support 

from Delta Dental of 

Wisconsin, completed the “Analysis of 

Dental Workforce, Population Needs 

and Policy Options in Wisconsin For 

The Next 10 Years.” 

This study was often cited over 

the years in the establishment of dental 

education and state oral health 

initiatives. The WDA has now committed 

to expanding this study to 

cover the years 2010 through 2020 

along with increasing the scope of 

the original study. The new work will 

be accomplished by two University of 

Connecticut Health Center investigators 

and the original study’s authors, 

Dr. Tryfon Beazolou and Dr. Howard 

Bailit, and WDA member Dr. Kathleen 

Roth (West Bend). 

This new work force study will help 

support some of the measurement and 

surveillance requirements that are part 

of the recently-awarded Centers for 

Disease Control and Prevention oral 

health infrastructure cooperative agreement 

with the state of Wisconsin. 

The goal of the work force study is 

to provide information on the expected 

supply of dental services in Wisconsin 

and its 72 counties over the next 10 

years. It will assess the projected supply 

of dental services through private 

practice, community health centers 

and educational facilities. It will also 

be expanded to include supply projections 

for dental hygienists and dental 

assistants. The supply-side models 

developed through this study will be 

matched with the oral health needs 

assessments that will be part of the 

state’s CDC infrastructure agreement 

to provide a comprehensive picture of 

the supply and demand for dental services 

in the next 10 years. Supply and 

demand models from this work will 

provide the data needed to support 

decisions related to future oral care 

needs and policy recommendations 

on both the state and local levels. 

The work force study has recently 

received Institutional Review Board 

approval from the University of 

Connecticut and data collection is 

already in process. Some WDA members 

may be asked to participate in a 

survey providing additional data. The 

study is anticipated to be completed 

by the end of 2009 and results will be 

published through reports to the WDA 

and peer-reviewed journal articles. 



Page 8 

GKAS 

Mark your calendars for the eighth 

annual GKAS Friday, Feb. 5, 2010! 

GKAS Continued from page 1 

Black River Falls 

Drs. Steve Hegna, Jerry Overman, 

Todd Reich and Rachel Steele and staff 

provided dental exams and basic care to 

50 children, 7 to 8-years-old. The Jackson 

County Health and Human Services 

Department and local public school district 

helped the Community Dental team identify 

children in need. 

Photo courtesy of WCCDC 

WDA Vice President Dr. Gene 

Shoemaker treats a child at the 

Waukesha County Community 

Dental Clinic. 

Brookfield 

The Midwest Dental office of Dr. 

Matthew Babcock treated four children in 

need. 

Cassville 

Dr. Tom Hughes continued a 26-year 

tradition of delivering dental health instruction 

to more than 200 kindergarten and 

third-grade students in the Cassville, Potosi 

and River Ridge School Districts during 

February. Each child took home a toothbrush, 

toothpaste and oral hygiene education 

materials. 

Chetek 

The Midwest Dental office of Dr. William 

Shea provided care for 20 children. 

Chilton 

Drs. Michael Baus and Mariah 

Murphy and their team worked with 

Calumet County Social Services and the 

Salvation Army to provide preventive and 

restorative dental care to some 47 lowincome 

children. 

Door County 

Door County Memorial Hospital Dental 

Clinic (formerly Open Door Dental Clinic), 

a year-round free clinic for children ages 

3 – 18, saw 25 young people for preventive 

services, restorative care and personal 

oral hygiene instruction on GKAS day. 

Volunteers included Drs. Tyler Hubbard, 

Regan Luders and Jennifer Olson. 

Eau Claire 

Chippewa Valley Technical College 

Health Education Center again hosted a 

GKAS event. Thirteen Northwest District 

Dental Society members, along with dental 

office staff and dental hygiene and assisting 

students provided preventive services 

and minor restorative care to 106 children 

at the school’s dental facility. Dr. Lonnette 

Breneman was event coordinator. 

The Eau Claire Oakwood Midwest Dental 

office of Drs. Melinda Rosenberger and 

Stacey Reuss provided care for 17 children 

in need. The Eau Claire South Midwest 

Dental office of Drs. Robert Thompson and 

Orth Sisombath treated 20 children. 

Evansville 


Benjamin Farrow provided care to 20 

local children in need. 

Fond du Lac 

Fond du Lac County Dental Society 

members again teamed up with the county 

health department to provide dozens of 

needy children with dental exams, cleanings, 

X-rays and fillings and extractions as 

needed on GKAS day. 

Dr. Orvis Johnson and dental assistant 

Dorene Gitter visited 62 children 

at Campbellsport Elementary School on 

Feb. 6 to teach kids about oral health 

and proper brushing and flossing. 

Fort Atkinson 

Dr. Leslie Showalter and her Rock 

River Dental team examined and treated 

16 youngsters between the ages of 5 and 

15 referred by the Jefferson County health 

nurse and Fort Atkinson School District 

nurse. 

Green Bay 

Drs. Chris Hansen and Daniel Tache 

and their University Dental staff improved 

the smiles of 20 – 25 children with basic 

preventive and restorative care and oral 

hygiene instruction. 

Dr. Steven Hein worked with a dental 

colleague and staff to deliver basic oral 

health care to a dozen youngsters. 

Dr. Martin Williams and his Sierra 

Dental team welcomed 16 children to their 

Riverview Drive office on Feb. 13 for 

needed dental treatment. 

Dental Associates Ltd. worked with the 

local health department and school nurses 

to identify 25 at-risk children in need 

of dental exams, teeth cleanings, fluoride 

treatments and restorative care. 

The Midwest Dental - Green Bay East 

office of Drs. William Dichraff and Jamie 

Mlnarik treated eight low-income children 

in need. 

MAC Dental Center saw 42 children 

from Ashwaubenon and Green Bay schools, 

doing everything from routine cleaning 

to a few tooth extractions. School nurses 

selected children who could most benefit 

from a free dental visit. 

Greenville 

Working with local school nurses, Dr. 

Peter Hehli and team welcomed 20 children 

for initial preventive and restorative 

treatment. Children needing more comprehensive 

care returned in subsequent weeks. 

Photo courtesy of Dr. Peter Wilk 

Hygienist Kim Grensavitch of 

Dr. Peter Wilk’s office smiles as 

a patient practices brushing her 

teeth. 

Hartford 

Dr. Peter Wilk and staff provided care 

to five children referred to them by Head 

Start. 

Holmen 


Jennifer Lesneski treated nine low-income 

children. 

Hudson 

Dr. Julie Lesher and her team provided 

basic dental care to 30 children. 

Hurley 

Dr. Paul Hagemann and staff, in 

cooperation with the Iron County Health 

Department and Hurley School District, 

conducted dental screenings, applied fluoride 

varnish and made care referrals for 75 

Head Start and Hurley Elementary School 

students in October 2008 and April 2009 

as well as on GKAS day. Oral health education 

for parents was also provided. 

Jackson 

Dr. Scott Charmoli and team educated 

some 300 children, preschool through third 

grade, to introduce them to a dental office 

and provide oral health education, including 

a brushing and flossing demonstration. 

Janesville 

Health Net of Janesville, a community 

health and dental clinic, with support from 

Rock County Dental Society members 

and other local organizations pre-scheduled 

appointments with young people in need of 

oral health care services. 

Kenosha 

On Feb. 11, Drs. Josephine Chianello 

Berman and Susan Cable and Gateway 

Technical College dental assisting students 

examined 98 Boys & Girls Club members 

and instructed them in good oral hygiene 

and healthy lifestyle practices. This program 

was chaired by Heidi Gottfried-Arvold. 

Kewaskum 

Once again, Dr. Stephen Van Ess and 

staff provided dental exams, cleanings and 

basic preventive care to a dozen low-income 

children. 

La Crosse County 

Dr. Kurt Hulse again coordinated a 

multiple-site GKAS effort involving 20 La 

Crosse District Dental Society members 

and 75 allied dental personnel. The 150 

children scheduled to receive preventive 

and restorative care were identified in cooperation 

with local government, school and 

youth groups. 

The Midwest Dental La Crosse office of 

Drs. Kevin King and Jerry Utley and the 

Midwest Dental La Crosse – Downtown 

office of Dr. Todd Porter provided care to 

eight children each. 

Madison 

Midwest Dental offices – Madison East 

(Drs. Shayna Kazimer and Ena Lee), 

Madison West (Drs. Brian Howe and 

Dennis Tregoning) and Madison University 

(Drs. Michael Spiewak and Ena Lee) 

– each treated about 6-8 young people. 

Manitowoc 

Manitowoc Calumet County Dental 

Society teamed up with Manitowoc County 

Healthiest 2010 to deliver dental exams, 

preventive services and much-needed 

restorative treatment to an estimated 1,000 

local youngsters. 

Participants included Dental Park dentists 

and staff, Dr. Scott Behringer and 

his Smile Clinic staff (they participated on 

Feb. 5) and Midwest Dental’s Dr. Noemi 

Garcia-Beiersdorf. 

Mayville 

A mid-January notice in the local newspaper 

helped Dr. Mark Brieman identify 

kids ages 5 – 14 in need of free dental care. 

Menasha 

Dr. Michael Wockenfus and the Mid- 

Valley Dental team welcomed 25 – 30 

at-risk children referred by the Menasha 

Public Health Department and local public 

schools. Care included exams, teeth cleanings, 

fluoride treatment, application of sealants 

and basic restorative care. 

Menomonie 

Dr. Gregory Green and his Lakeside 

Dental team and Dr. Lisa Joyce provided 

basic oral hygiene education along with 

preventive and restorative care to 40 lowincome 

youngsters, ages 3 to 17. The children 

were referred by the Dunn County Health 

Department, coordinating with the Rural 

Health Dental Clinic and local schools. 

Merrill 

The Midwest Dental office of Dr. Jeffrey 

Nielsen treated 11 children through GKAS. 

Midwest Dental 

Dr. Jeff Moos, president and CEO of 

Midwest Dental, reports company offices 

(noted throughout this article) provided 

a variety of dental services in those communities 

as part of a nearly $85,000 GKAS 

effort reaching 316 children at 26 clinics 

statewide. 

Milwaukee 

GKAS was again celebrated with a 

large-scale, cooperative effort among the 

Greater Milwaukee Dental Association, 

Marquette University School of Dentistry, 

Madre Angela Dental Clinic, Children’s 

Hospital Pediatric Dental Clinic, Milwaukee 

Area Technical College dental hygiene program 

and numerous private dental offices. 

Holt Dental Supply, Patterson Dental 

Company and Omni International provided 

additional support and materials. The 

Marquette University Language Department 

offered interpreter services. 

Photo by Dr. Mike Cahlamer 

GKAS volunteers line up, ready 

to help screen patients at GMDA’s 

exam day Jan. 17. 

On Jan. 17, some 150 volunteers welcomed 

461 children to MUSOD where 

they received dental exams, cleanings and 

fluoride varnish. Parents were provided 

with oral health education. Dozens of dentists 

and support staff working in dental 

clinics and private offices throughout the 

Milwaukee area delivered follow-up care 

to an estimated 250 children on Feb. 6 and 

subsequent days. Chairing this multi-day 

event was Dr. Lynn Lepak-McSorley. 

Photo courtesy of Midwest Dental 

Left to right: Dr. Jennifer Lesneski, 

Patient Service Representative 

Susan Bamberg and Dental 

Assistant Linda Clark take a 

moment to smile with a young 

GKAS patient in Holmen. 

Mondovi 

The Mondovi office of Drs. Moos, 

David Young and Jeremy Vogel provided 

care to seven low-income children. 

Oconto Falls 

Dr. Debra Munes and her three-person 

team provided exams, cleanings, fluoride 

varnish, sealants and fillings as needed to 

four Oconto County low-income youth.

Page 9 


Oneida and Vilas Counties 

Throughout the year, the county health 

departments’ Northwoods Dental Project 

educates some 1,100 public, private and 

home-schooled second and sixth graders on 

the importance of good oral hygiene practices 

and dental health. Several hundred 

more children, ages 5 months to 5 years, 

participate in the Healthy Smiles fluoride 

varnish program. 

Plover 

The Midwest Dental office of Dr. Robert 

Miklesh treated six children. 

Photo by Robert Darling 

Rhea Schwantes, RDH smiles with 

a GKAS patient and her family. 

Ms. Schwantes works for Dr. Frank 

Gatyas, but has helped out at 

Dr. Robert Darling’s Sheboygan 

office for two GKAS and Head Start 

screenings. 

Prairie du Chien 

McKeever Dental delivered preventive 

and restorative care and oral 

hygiene instruction to at least 10 lowincome 

children living in this community 

with non-fluoridated water. 

Racine County 

Some 30 Racine Dental Association 

members (Drs. Richard Anderson, 

Robert Bissegger, Francesca DeRose, 

Nicolet DeRose, Paul Elcano, Ken 

Gould, Tod Hammes, Mark Kenfield, 

Kim Kind, Lyndsay Knoell, Wendy 

Knoell, Robert Lamberton, Jim Luetzow, 

Allison Linstroth-Emery, Ned Murphy, 

Tom Navratil, Larry Neumann, Earl 

Newton, Jay Oksiuta, Jerry Oksiuta, Ed 

Oshiro, Debbie Palmer, Mary Panyk, 

Jenny Quizon, David Reesman, Don 

Romsa, Sue Sikora, Derf Simes, Tiffany 

Smalkowski and Rich Wagner) and volunteer 

staff partnered again with the nonprofit 

Health Care Network of Racine to 

provide 50 needy youngsters with critical 

dental care. The children were examined 

at the clinic on GKAS day before being 

referred out to volunteers’ private dental 

offices for follow-up care. Dr. Wendy 

Knoell was the program coordinator. 

Wisconsin Department of Regulation 

and Licensing Secretary Celia Jackson visited 

the Racine clinic on GKAS day. 

Reedsburg 


Chad Boers treated five local children. 

River Falls 

The Midwest Dental office of Dr. Katrina 

Leano treated 12 children on Feb. 6. 

Sheboygan 

Dr. Robert Darling spearheaded a 

county-wide effort with other Sheboygan 

County Dental Society members, 

who worked from their private offices to 

provide free care to 239 children, ages 

3 to 13. Two pre-screening sessions in 

mid-January helped the Salvation Army 

and Sheboygan Department of Health 

and Human Services identify youngsters 

with urgent dental treatment needs. 

Participating dentists included Drs. Robert 

Armstrong, Rieck Beiersdorf, Matthew 

Bistan, George Bullard, Linda Bryce, 

Jerry Cooper, Dean Delasanta, Paul 

Gruber, George Hess, Mark Huberty, 

Sherri Joseph, Timothy Joseph, John 

Kastendiek, Kurtis Kellner, James 

Kuhlow, Jaime Marchi, Midwest Dental 

(Plymouth – Dr. Peter Muehleis), Laura 

Rammer, Robert Schoenenberger, 

Rhonda Sleiter, Christine Tempas 

and Midwest Dental (Sheboygan – Drs. 

Kenneth Geiger, Alex Grech and 

Robert Darling) and Joseph White. 

Siren 

Siren Dental Clinic’s two dentists and 

eight staff welcomed 30 children for preventive 

and restorative services and instructed 

them on personal oral hygiene. 

Stevens Point 

Healthy Smiles for Portage County 

worked with 15 dentists and 30 support 

staff and dental hygiene students to conduct 

school-based dental screening and sealant 

events at six schools during February. An 

estimated 50 children were expected to 

need follow-up care. 

Tomah 

Drs. Mark Mueller and Deborah 

Marynak’s Deer Creek Dental Clinic 

welcomed 25 – 30 pediatric patients on 

Feb. 28 for comprehensive dental services, 

from oral hygiene education to exams, 

preventive treatments and restorative care. 

Patterson Dental donated supplies. 

Photo courtesy of Dr. Orvis Johnson 

Dr. Orvis Johnson (Fond du Lac) 

teaches elementary school 

children about oral health and 

proper oral hygiene. 

Union Grove 

The Midwest Dental office of Dr. Liz 

Kravig provided care to seven children 

through GKAS. 

Viroqua 

Dr. Steven Solverson of Midwest 

Dental treated nine children. 

Waukesha 

Waukesha County Dental Society 

members worked at the recently-opened 

Waukesha County Community Dental 

Clinic to treat 53 students identified by 

local health personnel. Volunteer dentists 

included Drs. Dennis Abere, Deanne 

Blazek, Kate Gilson, Paul Nemcek, 

Susann Norwick, Gene Shoemaker 

and Brett Skarr. 

Also, Dr. Sarah Carlson of Midwest 

Dental treated eight children for 

GKAS. 

Wausau 

The Midwest Dental office of Drs. 

Caroline May and Jeremy Hoffman provided 

care to 18 area low-income children. 

Weston 

The Midwest Dental office of Dr. Julie 

Murphy-Morrow treated nine children for 

GKAS. 

Wisconsin Dells 

Drs. David Clemens, Nicole Clemens 

and Jeremy Gross and their Dells Dental 

team again worked with local organizations 

to identify 24 young people in need of preventive 

and restorative dental care. 

Wisconsin Rapids 


Edward Grabiec provided care to one 

child for GKAS. 

Mark your calendars for 

the eighth annual GKAS 

Friday, Feb. 5, 2010! 

GKAS Media 

GKAS events were covered in the following 

media: 

Amery Free Press 

Antigo Daily Journal 

Appleton Post-Crescent 

Brillion News 

Chetek Alert 

Daily Jefferson County Union 

Door County Advocate 

Dunn County News 

Evansville Review 

Green Bay Press Gazette 

Hudson-Star Observer 

Iron County Miner 

Kaukana Times Villager 

Kenosha News 

La Crosse Tribune 

Manitowoc Herald Times Reporter 

Marshfield News Herald 

Merrill Photo News 

Milwaukee Journal Sentinel 

Oconto County Times-Herald 

Prairie du Chien Courier Press 

Racine Journal Times 

Reedsburg Independent 

Reedsburg Times Press 

Sheboygan Press 

Waukesha Freeman 

Waukesha Now 

WEAU-TV Channel 13 (Eau Claire) 

WFRV-TV Channel 5 (Green Bay) 

WITI Fox 6 (Milwaukee) 

Clips continued to come in at the time 

this article went to print. 



Page 10 

Future DEB meetings 

The DEB meets the first Wednesday of every odd-numbered month. The open session usually concludes by noon, at which 

time DEB members go into closed session to deliberate disciplinary cases. All dentists are encouraged to observe the DEB, 

which develops policy directly impacting the licensure of dentists and practice of dentistry in this state. 

For a listing of 2009 meeting dates and location, please see our calendar of events section on page 14 or visit WDA.org. 

DEB Continued from page 3 

Dentist licensure fees and separate 

medical examining bureau 

DORL staff Tom Ryan reported on 

two specific items in the governor’s state 

budget proposal. The licensure fee proposals 

sent to the Joint Committee on 

Finance (JFC) were not discussed as part 

of the open hearing, but WDA staff has 

discovered the DORL memo calls for 

increasing new licensure fees for dentists 

from $53 to $75 and reducing the twoyear 

licensure renewal fee from $131 

to $123. New licensure fees for dental 

hygienists will increase from $53 to $75 

and hygienists’ two-year licensure renewal 

fee will also increase from $75 to $123. 

Mr. Ryan also reported on a budget 

proposal for a pilot that would assign 

Medical Examining Board activity to a 

separate DORL bureau with staff dedicated 

to working only on MEB investigations 

and policy issues. This model is 

similar to that used in other states. The 

current Wisconsin model is an “umbrella” 

approach with multiple staff working for 

several examining boards. If this DORL 

pilot project is successful it could be 

implemented for other state boards (such 

as dentistry) in the future. 

Dental hygiene definition meeting 

The four-person Committee on 

Definition of Dentistry and Specialty 

Licensure met following the DEB meeting 

to receive testimonies from invited guests 

on Ms. Bohacek’s proposals for changing 

the definition of dental hygiene and the 

settings in which hygienists can practice 

without supervision or prescription of a 

dentist. Her proposals included removing 

the word “preliminary” from before 

the word “examination” in the statutory 

definition of dental hygiene. 

Photo by Mark Paget, WDA 

WDA President Dr. H. Michael 

Kaske in front of the Committee on 

Definition of Dentistry and Specialty 

Licensure testified in response to 

Linda Bohacek’s proposed changes to 

the definition of dental hygiene and 

the settings in which hygienists can 

practice without the supervision or 

prescription of a dentist. 

WDA President Dr. H. Michael 

Kaske (Twin Lakes) testified in opposition 

to this recommendation saying the 

term “preliminary” is necessary to differentiate 

the comprehensive nature of 

a dentist’s examination from the limited 

screening performed by a dental hygienist. 

Dental hygienists argued the term “preliminary” 

does not appear anywhere in 

the Commission of Dental Accreditation 

standards for dental hygiene and therefore 

should not appear in state statutes. In 

the public discussion that followed, Ms. 

Bohacek informed Dr. Kaske that she 

believes the exam she performs and the 

exam the dentist performs produce the 

same results. 

Ms. Bohacek also proposed allowing 

for independent practice of dental 

hygiene in all settings, except for in 

the private-sector, as long as the dental 

hygienist has identified medical and 

dental referral sites. The WDA expressed 

concern this arrangement is too exclusive 

of the licensed dentist and, instead, testified 

in support of a more inclusive collaborative 

practice arrangement (approved 

by the WDA House of Delegates in 2006) 

between a dentist and dental hygienist in 

public health settings. 

The WDA envisions a collaborative 

practice arrangement including treatment 

protocols, general intervals for appropriate 

delivery of certain hygiene services and a 

requirement that a patient be examined 

by a dentist within a certain timeframe 

prior to returning to receive additional 

hygiene services in a public health setting. 

The committee would like to see dentists 

and dental hygienists come together 

to discuss their differences of opinion 

prior to making any formal decisions on 

these issues. 

American Recovery and Reinvestment Act 

presented by 

Ezedin M. Sadeghi, DDS, MS 

ezedin.sadeghi@marquette.edu 

Case #95 

Case History 

A 59-year-old male was referred to 

an oral surgery clinic for the diagnosis 

and treatment of a purple and polypoid 

mucosal lesion of the lip. This compressible 

lesion of unknown duration 

was asymptomatic and blanched upon 

pressure (figure #1). 

figure #1 

Questions: 

Q &A 

The American Recovery and 

Reinvestment Act contains a number of 

provisions affecting dentistry: 

• Provides a minimum of a 6.2 percent 

increase in Medicaid payments to 

all states. This allows states to shore up 

their dental programs especially for those 

legislatures that have considered dropping 

adult dental benefits. 

• Provides increased funding for prevention 

and wellness programs, to generate 

additional support for state dental 

infrastructure programs, fluoridation 

equipment grants and sealant projects. 

• Boosts funding for general practice 

and pediatric dental residencies and loan 

repayment for dental health professionals 

through the National Health Service 

Corps. 

• Increases funding for National 

Institutes of Health research, including 

that done at the National Institute of 

Dental and Craniofacial Research. 

It is important to note that recent 

media coverage distorted the intent 

of health portions of this legislation. 

Contrary to these reports, the stimulus 

package specifically prohibits the government 

from making any coverage decisions 

based on research called for in the bill. 

Dentistry is not mentioned by name in 

these sections of the stimulus and there 

is no crossover in the administration of 

these provisions, research or technology 

to create an indirect “government run” 

health care system. 

For more information, visit 

http://www.ada.org/ 

prof/advocacy/index.asp. 

1- What would you consider in 

your differential diagnosis? 

A. Mucocele 

B. Hemangioma 

C. Lymphangioma 

D. Hematoma 

E. All of the above 

2- What would you do to make a 

definitive diagnosis? 

A. Incisional biopsy 

B. Excisional biopsy 

C. Needle biopsy 

D. CT imaging 

E. Do nothing and watch 

answers on page 15 

New Members Continued from page 1 

Dr. Julie Melbinger-Wagner, Milwaukee 

Greater Milwaukee Dental Association 

Dr. Karen Schoenike, Sun Prairie 

Dane County Dental Society 


Page 11 


Dental home message outreach underway 


The dental home message is gradually 

spreading beyond Wisconsin Dental 

Association member dentists and their 

dental teams. 

A complimentary copy of the lowcost 

continuing education kit was mailed 

to 34 community dental clinics in the 

state in early March to help demonstrate 

WDA commitment to providing care to 

very young children and pregnant mothers, 

including those with low incomes. 

Federally Qualified Health Center clinics 

were not included in this distribution. 

In a cover letter to clinic directors, 

WDA President Dr. H. Michael Kaske 

invited those dental teams to join with 

the WDA and its 2,900 members in working 

toward the long-term goal of giving 

every child in Wisconsin access to a dental 

home by age 1. 

The WDA defines a dental home as: 

An ongoing relationship between the 

dentist who is the primary dental care 

provider and the patient, which includes 

comprehensive oral health care beginning 

no later than age 1 in a continuously 

accessible, coordinated and family-centered 

way. 

In addition, 70 kits were purchased 

by Midwest Dental for distribution to 

employees at its 65 practice locations in 

five states. 

A complimentary WDA Dental 

Home CE kit, along with licensing information, 

was also mailed to the executive 

directors of the other 49 state dental 

associations. 

Each kit includes an instructional 

DVD, supporting print materials in a 

familiar dental record format and an 

optional, CERP-approved, two-credit 

CE exam. The American Academy of 

Pediatric Dentistry and Procter & Gamble 

Oral Health provided a combined $37,000 

in financial support for the WDA Dental 

Home DVD. 

As of early March, some 50 individuals 

had taken the CE exam. The test is 

offered at minimal cost to members and 

associate members and at a slightly higher, 

albeit affordable, fee to non-members. 

Test-takers are notified of their results 

via e-mail or U.S. mail within 10 – 15 

working days. Individuals with three or 

fewer incorrect answers receive a completion 

certificate. Individuals with four 

or more incorrect answers receive retake 

notification; individuals choosing to 

retake the test must pay the fee again. 

Note dentists must retain proof of 

their own CE activities for a minimum of 

six years following license renewal in the 

event of a random audit. 

Education of general dentists constitutes 

the initial phase of the multi-year 

WDA Dental Home Initiative. In Phase 

II, the WDA will reach out to the statewide 

medical community and Marquette 

University School of Dentistry to help 

promote the dental home concept to 

family doctors and future dentists. 

WDA Dental Home Subcommittee 

Chair Dr. Steve Stoll (Neenah) 

helped jump-start Phase II by serving 

as a presenter for an “Imagine the 

General Dentist Being Comfortable 

and Confident in Conducting an Age 

One Dental Visit” symposium at the 

American Dental Education Association 

annual session in Phoenix in mid-March. 

WDA practicing and retired members 

who did not receive their WDA Dental 

Home CE kit or who want to purchase 

additional copies at the member-rate of 

$20 should contact Director of Public 

Relations Carol Weber at cweber@wda. 

org or toll-free, direct at 866-431-9624. 

Tips for closing a dental practice 

Erika Brown Dental Practice and Government Relations Associate ebrown@wda.org 

There are many issues to consider 

when closing or selling a dental practice. 

Prior planning, if possible, helps avoid 

any potential problems that may arise. 

An advisory team should be put 

together sooner rather than later to avoid 

struggles in the event of an untimely 

death or disability. This team should consist 

of, at minimum, an attorney, accountant 

and a dental practice valuator. All 

important papers, names, addresses and 

phone numbers should be kept in a single 

location for easy access. 

Announcing the closing or sale of 

a practice must be done in accordance 

with applicable laws. If possible, patients 

of record should be notified well in 

advance by letter or publication in the 

local newspaper. 

When announcing the closing or sale 

of the practice, patients should be asked 

to contact the office with their record 

requests within a reasonable time span 

(such as 30 days). The notice should 

also state how patients may obtain their 

records if they wish to transfer and/ 

or when the records will be destroyed. 

Patients are entitled to a copy of their 

dental records, although the original 

records remain property of the dentist. 

If a rapid or unexpected closing is 

unavoidable, patients in the middle of a 

treatment plan will need assistance finding 

another dentist willing to complete 

their treatment. Helping patients locate 

another dentist will divert any allegations 

of patient abandonment as long as: 

1) Another skilled practitioner is 

willing to accept the unfinished case 

2) The new dentist accepting the 

patient has necessary clinical information 

about the patient and treatment 

3) The patient agrees to the referral 

and consents to transfer their records 

4) The patient completes treatment 

with the new dentist. 

Patient records must be handled in 

accordance with state law. Records for an 

inactive adult patient can be destroyed if 

that patient has not been seen in seven 

years; those of an inactive minor can 

be destroyed seven years after the child 

has reached age 21. To transfer records 

to another provider, the patient or legal 

guardian must sign a consent form. 

A Mutual Aid Agreement can be 

formed between colleagues; it is a formal 

contract where, in the event of sudden 

illness or death, they agree to temporarily 

cover for the stricken colleague 

through recovery or until the practice is 

sold. Another option is for a non-paid 

volunteer dentist to work in the office 

temporarily as a courtesy to finish singlevisit 

cases. 

In Wisconsin, a hygienist can continue 

to provide services to patients who 

have had an examination by the dentist 

within the past 12 months, is a patient 

of record for not less than six months, 

a written or oral prescription has been 

made and the patient or guardian gives 

consent to be treated when the dentist 

is not on the premises. If these requirements 

are not met, then the hygiene 

appointment must be cancelled. 

Note that, unlike other states, 

Wisconsin law allows ownership of dental 

practices by non-dentists, so non-dentist 

family members are allowed to own 

and operate a dental practice left to them 

through an estate. 

However, the surviving spouse or 

agent cannot release repaired or newly 

made dental appliances directly to 

patients; delivery or returning dental 

appliances requires a valid dental license. 

Dental appliances can be released to the 

new dentist taking over treatment upon 

consent or a volunteer dentist can come 

into the office to handle these matters. 

All insurance policies should be 

reviewed with an insurance advisor to 

determine which should be cancelled or 

kept upon retirement or death. Dentists 

at retirement age should contact Social 

Security Administration to inquire 

about Medicare coverage; a surviving 

spouse should contact Social Security 

Administration and Veteran Affairs 

Office (if applicable) to inquire about 

potential benefits. Any local, state or 

national association where membership 

is valid should also be informed of this 

change. 

It is important to maintain high productivity 

and efficiency during any transition, 

including maintaining adequate 

staff. If selling the practice to another 

dentist, it is important to continue 

to accept new patients and encourage 

staff members to stay until the last day. 

Sufficient staff will be able to ensure follow 

up on insurance inquiries, address 

patient concerns, provide assistance to 

patients in finding a new dentist, make 

collection efforts to avoid financial loss 

and to lessen potential stress on the new 

dentist, the surviving spouse or personal 

representative of the dentist. 

If a practice is going to be closed due 

to illness or death, the surviving spouse 

or agent should evaluate office security 

and consider making changes to avoid 

potential risk. Until the practice is 

closed or sold, the surviving spouse or 

agent should: 

• Do all banking and check writing 

(a signed card on file at the practice’s 

bank is required) 

• Allow only their name on all 

bank accounts 

• Request final bills from suppliers 

and examine thoroughly; be suspicious 

of “new” vendor bills, expenses or staff 

bonuses that cannot be verified 

• Ask accountant to do an audit to 

determine practice debts and credits 

• Collect all keys and change passwords 

Ideally, the best way to market the 

practice for sale would be with ample time 

and many potential buyers. Although 

not always possible, acting quickly is 

important for future earnings stream for 

the next dentist when he/she purchases 

a practice and also has a major impact 

on the value of the practice. It is highly 

advisable dentists and others considering 

closing or selling a practice seek professional 

advice. 

Transition, expected or unexpected, 

is hard for all parties involved. Taking 

proper precautionary steps can help ease 

that impact, make the transition smoother 

and provide guidance in a time of loss. 

One easy step is to have an advisory 

team contact information sheet prepared, 

along with sample letters for closing or 

selling a practice that can be edited when 

needed. 

Requests for sample advisory team 

contact sheets and closing letters, as well 

as further questions can be addressed to 

Erika Brown of the Wisconsin Dental 

Association Legislative Office at 608- 

250-3442 or ebrown@wda.org. For more 

detailed information, go to: “Guide to 

Closing a Dental Practice” at http://www. 

ada.org/prof/resources/topics/dentalpractice.asp. 

New awareness campaign 

Continued from page 7 

good oral health...” The spots will close on 

the WDA logo. 

This public awareness campaign 

kicks-off in April on commercial and 

cable TV stations statewide. It will take 

advantage of high viewership of Fox 

Sports Net’s Brewers Network, local 

newscasts and programs like “Oprah”, 

“House”, “Dr. Phil”, “The Tonight Show” 

and “Seinfeld” reruns. 

The 15-second spots will be placed 

as “bookends” during 2-minute commercial 

breaks – gaining extra attention 

because the WDA messages will be the 

first and last things viewers see during the 

break. When bookend slots are not available, 

the 30-second spot “The Tuneup”, 

which focuses on the WDA’s periodontal 

disease-diabetes message, will run. 

As summer approaches and public TV 

viewing decreases in favor of increasing 

radio listenership, the WDA may produce 

and distribute several new back-to-basics 

radio spots. 

The PR Committee is redirecting a 

portion of its 2009 paid media budget 

into this new mini-campaign aimed at 

reminding consumers they can control 

their long-term dental care costs through 

good, personal oral hygiene practices and 

preventive care. 

2009 House of 

Delegates 

Mark your calendars for Nov. 

13-14, 2009 at the Holiday Inn in 

Stevens Point for the 2009 Wisconsin 

Dental Association House of Delegates. 

Component presidents and secretaries 

of record have received a letter 

requesting that they provide the 

names of their confirmed delegates 

and alternate delegates who will 

serve at the 2009 WDA House. We 

understand components usually do 

not meet during the summer months. 

However, the mandatory fall deadline 

is so tight that many feel pressured 

and say they did not receive 

adequate notification. 

The deadline for submission is 

June 12. If you are interested in serving 

your component and organized 

dentistry at this meeting, please contact 

your component president.


Page 12 

Classifieds 

Classified Advertisements 

The rate for classified advertisements for 

WDA members is $60.00 for 30 words 

or less; additional words 50 cents each. 

All ads are placed online at WDA.org. 

A blind box number is an additional 

$10.00. Non WDA members are charged 

an additional $25.00 for each ad, and payment 

for the ad must be received prior to 

publication. Ads can also be placed on the 

WDA’s web site for an additional $10.00 

per month. Include company logo for $25 

per month. Boxed classified ads are also 

available in three sizes: one inch = $100; 

two inches = $150; or three inches = 

$200. Cancellation of ads must be received 

in writing. Please note all ads must 

be pre-paid. Please include payment 

(check or credit card number) with 

your classified ad when submitting. 

You can access a form online at WDA. 

org or by calling 414-755-4110. To 

place an ad, mail, fax or e-mail copy to the 

Wisconsin Dental Association, 6737 W. 

Washington St., Ste. 2360, West Allis, WI 

53214; fax to 414-755-4111. The deadline 

for classified advertisements is the second 

Monday of the month, two months before 

advertisement insertion (For example, if 

you want your ad to appear in the March 

WDA Journal, which is mailed to members 

in mid-February, your classified ad 

copy must arrive in the WDA Milwaukee 

office by the second Monday of January). 

Members need not pay in advance. It is 

against WDA policy to do unauthorized 

mailings pertaining to individual classified 

advertisements. When responding 

to a Blind Box, please indicate the Blind 

Box number on the envelope. When they 

are received by the WDA office, they are 

forwarded unopened to the address of the 

person holding the Blind Box. Sample: 

Wisconsin Dental Association, Blind Box 

#10, 6737 W. Washington St., Ste. 2360, 

West Allis, WI 53214. 

Practice for Sale 

Retiring Dentist Has Successful Practice for Sale - 

- Grossing $600K 3-day week! This Mississippi River 

Valley practice is in beautiful West Central Wisconsin, 

Buffalo County, a sportsman’s paradise. 1,850 Sq Ft, 4 

operatories, 715-495-3244 or e-mail caarp@mwt.net. 

#4-3 

Practice Wanted 

Dental practice wanted near Madison or Eau Claire/ 

Menomonie: outright sale or possible short transition. 

Dentist looking for single doctor practice in smaller 

community. Please respond to Blind Box 55, Wisconsin 

Dental Association, 6737 W. Washington St., Ste. 2360, 

West Allis, WI 53214. #5-5 

Dental Practice Wanted in Appleton/Fox Cities: Either an 

outright sale or possible transition period to sale. Reply in 

confidence to Blind Box 31, Wisconsin Dental Association, 

6737 W. Washington St., Ste. 2360, West Allis, WI 53214. 

3-1 

DISCREET, FULL-VALUE, 

ALL-CASH, NO-FEE TRANSITIONS. 

Midwest Dental seeks to invest in established, 

fee-for-service dental practices in the Wisconsin 

marketplace. With more than 40 years experience 

we know what practices are worth and allow sellers 

to avoid stressful and time-consuming auctions that 

expose your practice to nosy competition and tirekickers. 

Importantly, sellers have control of their 

continued clinical leadership post-closing and seller 

financing is never required. To learn more, please 

contact Sean Epp, Director of Investments, at (715) 

579-4188 or sepp@midwest-dental.com. You can also 

visit us online at www.midwest-dental.com. 

We look forward to hearing from you! 

Discover a better way to practice and live - Cherry 

Tree Dental is looking for dentists, group practices 

and private practices in Wisconsin for affiliation 

and/or merger opportunities. Find out about Cherry 

Tree Dental’s unique approach for dentists looking to 

transition to retirement, change their work/life balance or 

improve their operations. Practice and/or retire how you 

want to and have the benefit of the Cherry Tree Dental 

network’s experienced management staff on your side to 

provide you with the resources and expertise to reach your 

goals. Contact us to inquire about ownership or affiliation 

opportunities for you or your practice and the different ways 

you can work with Cherry Tree Dental. Find out why we’re 

different. Call Jack Young at 608-445-8401 or e-mail jack@ 

cherrytreedental.com. #1-8 

Dentist seeking established practice to purchase in 

the Fox Valley area, Green Bay, Sheboygan, Metro 

Milwaukee or Stevens Point area. Please send contact 

information to: Office Manager, PMB#208, Menasha, WI 

54952. #5-10 

I seek to establish a denture-focused practice/denture 

laboratory in Kenosha or Racine area. Will also consider 

other SE Wisconsin locations. Please call Dr. Jacob at 847- 

509-1990. #4-5 

Dentists Available 

Dentist Available. Have provided temporary coverage as an 

independent contractor for emergencies, health concerns, 

vacations, and CE courses. To date have aided over 30 

offices. Could I be of help? Give me a call. Dr. Lawrence 

Watson 608-249-4486 / lew@execpc.com. References upon 

request. #4-10 

Retired dentist seeks part-time employment. North 

Milwaukee suburban preferred. Please respond to 

Blind Box 56, Wisconsin Dental Association, 6737 W. 

Washington St., Ste. 2360, West Allis, WI 53214. #5-6 

Practice Position 

Opportunity 

Forward Dental, come see what everyone is talking 

about; we are the Future of Dentistry! Join a Group 

Practice where you are encouraged to become an owner 

instead of just an employee. Treatment plan cases, and 

follow these patients to completion. With 28 offices in 

Wisconsin we are looking at adding several dentists 

throughout the state. Here are some facts: 95 dentists 

(19 of which are owners) ranging from general dentists 

to periodontists. Our dentists have an average of 19 years 

experience in dentistry, 11 of those years committed to 

our group, and work an average 34 hours per week. Come 

see why we are “Wisconsin ’s Leading Dental Group”. 

Visit forwarddental.com or call 414-614-1574 for more 

information. #5-7 

Milwaukee: Associate/Ownership positions 

immediately available in several practices collecting 

$520,000-$1.6 million. New graduates welcome. 

Income potential $180,000-$360,000 year 1. E-mail my 

staff at jeffersonsmiles@gmail.com . 5-9 

WHAT ARE YOU WAITING FOR! You will not find 

a better deal anywhere! Haye Dental Group, an award 

winning practice in Janesville, WI is looking for an 

associate for our family oriented practice. Our services 

include periodontics, endodontics, prosthodontics, 

implants, and cosmetic dentistry. We offer new and 

experienced dentists a comprehensive package including 

benefits and a production bonus program. Salary begins 

at $150,000. The chance of a lifetime is waiting for you 

here! VISIT: HAYEDENTAL.COM; Call: 608-752- 

7931; E-mail:dmarro@hayedental.com. #3-7 

Wisconsin Health Fund is looking for a 2 day a 

week dentist to work in our clinic. Our facility is 

located at 6200 W. Bluemound Road in Milwaukee. 

The Dentist will work within the dental care 

delivery system to provide dental care for patients. 

The dentist’s primary responsibilities are to actively 

provide dental care within their own ability. 

We offer competitive wage & benefits, incl. 

medical, dental, life, vision, Rx, 401k & profit sharing, 

and a generous PTO program. 

Please send resume and salary requirements to 

C. Jansen, WHF HR Dept, 6200 W. Bluemound Rd, 

Milwaukee WI 53213, email jobs@whfund.org, 

fax 414-771-2540. 

Check us out on the web! www.whfund.org 

Shorewood – associate to ownership. Dentist in newly 

remodeled and updated office looking for dentist to 

work extra operatories with the hopes of an eventual 

transition of ownership. Call 414-332-1232 or fax CV 

to 414-332-0349. #4-1 

Madison, WI - This ad is the reason you read the 

classifieds in the WDA Journal. Forward Dental has 

just acquired its 4th Madison area practice and we are 

looking for a well-skilled dentist to run this office for 

us. The current dentist that is departing is booked out 

2 months. We would like a motivated individual that 

practices a wide range of procedures that would like to 

be in charge of treatment plans, treatment without the 

burden of administrative duties. Call 414-614-1574 to 

find out more about our group and this opportunity. 

#5-8 


Page 13 


Western Wisconsin - Associate/Partnership. Join a 

beautiful, modern, high production office in a thriving 

community. Excellent salary and benefit package for the 

dentist with the right combination of skill, enthusiasm, 

motivation and experience. Practice in a beautiful, 

relaxing lodge-style office with an exceptional, welltrained 

staff. Check out our website, then call or e-mail 

for more information. 608-372-5000 or drmarkm@ 

charter.net. www.deercreekdentalclinic.com #4-4 

Group practice in Appleton, WI looking for motivated 

general dentist to provide high-quality treatment for 

our patients. Beautiful, state-of-the-art office. Benefits 

available. Future buy-in potential. Wonderful community 

to raise a family. Please respond to office manager Karen 

at 920-380-4055. #3-14 

Appleton, WI. Associate position available for 2 doctor 

practice looking to add a 3rd doctor. 3,000 patient base. 

Sign-on bonus and no non-compete initially. Buy-in 

option available. Please call Kurt Barnes at 920-996- 

9696. #12-4 

Associate dentist: Established group practice is looking 

for a caring, energetic dentist for our Lake Geneva office. 

Our well-trained and experienced staff has the practice 

administration and clinical skills to compliment your 

commitment to excellence. Established and growing 

practice base, dedicated employees and proven practice 

administration for over 30 years. This is an outstanding 

opportunity for an enthusiastic and motivated dentist. Fax 

resume/CV to 630-539-1681. #1-4 

DENTAL ASSOCIATE/PARTNER needed for 

exceptional fee-for-service practice of 27 years near 

Mitchell International Airport. General practice residency 

or comparable training desired. Fax resume to 414-483- 

3841. #1-10 

WISCONSIN OPPORTUNITIES 

Midwest Dental is seeking dentists to join practices 

that offer the ability to lead your own clinical team 

while delegating the business liabilities. Our philosophy 

of supporting communities and traditional practices 

allows for great flexibility, reward, and 

growth for each doctor. The unique mix of 

experienced doctors and young professionals 

creates phenomenal synergies and drives 

the advancement of care for each patient. 

If you are looking for a rewarding practice 

opportunity in the beautiful Eau Claire, La Crosse 

or Oshkosh areas call 715-926-5050 or e-mail 

development@midwest-dental.com. Visit our 

Web site at www.midwest-dental.com. 

GENERAL DENTISTS NEEDED to work in busy 

practices in our Chicago, Rockford, and Waukegan 

locations. Earn $250k - $350k annually while working 

in a great environment with paid malpractice and health 

insurance. Please call 312-274-0308 ext. 324. E-mail CV 

to hr@dentaldreams.org or fax 312.944.9499. #6-7 

Wisconsin – Madison. ASSOCIATE/FUTURE 

PARTNER. Fantastic opportunity in Madison, 

Wisconsin. This is a thriving, fee-for-service, group 

practice that has been in the community for over 46 

years. We provide guaranteed compensation along 

with a generous benefit package. Visit our web site at 

www.associateddentists.com for additional practice 

information. Please e-mail resume to: mmccully@ 

associateddentists.com. #7-6 

MICHIGAN: As associate opportunity is available in 

a four dentist, six hygienist group family dental practice 

serving Marquette, Michigan in the heart of the Upper 

Peninsula. If a rural practice with unlimited all-year 

recreation experiences interests you, send a fax with a 

cover letter and resume to 1-906-228-9196. Our website is 

www.marquettedentist.com. #5-3 

Opportunities Available - Wisconsin. The Wisconsin 

Office of Rural Health has detailed information on 

general and specialty dentist positions in both smaller 

towns and larger cities located throughout Wisconsin. 

Most of these positions qualify for the $50,000 loan 

repayment program from the State of Wisconsin. The 

Wisconsin Office of Rural Health has recently added a 

Dentist Placement Program to our successful Physician 

Placement Program. Located at the University of 

Wisconsin School of Medicine and Public Health, we are 

a not-for-profit organization dedicated to helping improve 

the quality of healthcare for the people of Wisconsin. For 

information, call Marsha Siik at 800-385-0005, e-mail 

siik@wisc.edu, or fax CV to 608-261-1893. #9-2 

Associate/partnership with buy-in/ownership opportunity. 

Suburban Milwaukee. Seeking experienced dentist to 

deliver high quality, personalize care in a fee-for-service 

setting. Prospering contemporary office, great location. 

Excellent patient base, new patient flow and revenues. 

262-679-5114 (evenings). Or respond to Blind Box 1110, 

Wisconsin Dental Association, 6737 W. Washington St., 

Ste. 2360, West Allis, WI 53214. #11-10 

Associate/Partner - Cherry Tree Dental is seeking 

full- and part-time dentists to join our established and 

growing modern family practices in Wausau, WI. Join 

our well trained and experienced doctors and staff. Highly 

competitive compensation and benefits. Associate and 

partnership options available. Please fax CV/resume to 

608-829-0449, e-mail Jack@cherrytreedental.com or call 

608-445-8401. #6-11 

Michigan – Menominee – Associate position with ownership 

transition in thriving two-doctor practice. Excellent facility 

and staff. Providing all phases of dentistry in a fee-for-service 

environment. Send CV in confidence to Nshetter@gmail. 

com. Visit our website at www.newupdental.com. Enjoy 

living on the west shore of Lake Michigan. 906-863-2206. 

#2-10 

Dentist needed at a four-dentist group practice in 

beautiful Black River Falls, a great area in which to 

live and raise a family. Located near a hospital and large 

medical clinic our office, surrounded by pine trees provides 

an outstanding work environment. Black River Falls 

features an 18-hole golf course, a large community park 

with aquatic and fitness center, while Jackson County 

has over 185,000 acres of public forest land. Within five 

minutes of leaving work you can fish, scuba dive, camp, 

canoe, ATV, hunt, cross-country ski or snowshoe. We are 

located on I-94 within 1 hour of University cities LaCrosse 

and Eau Claire. Contact wheeler54615@yahoo.com or 

715-284-9409. #1-13 

Excellent opportunity for a personable, quality-driven 

dentist of any age. Established general dentistry practice 

of 38 years seeks committed full or part-time associate for 

eventual purchase opportunity. Raise your family in a quaint 

southeast Wisconsin town and yet be 35 minutes from 

Milwaukee and 70 minutes from Chicago. Practice has a 

dedicated patient base with a reputation of high quality, 

ethical care. Total fee-for-service; no marketing, PPOs or 

HMOs. Grossing over 1M annually. 262-763-3430. #11-4 

Green Bay – Once in a lifetime opportunity! Senior 

partner retiring. Seeking one outstanding dentist for 

associate to partnership terms. Established, high grossing, 

comprehensive practice. Quality dental graduates will be 

considered. Generous compensation package to include 

a signing bonus. Send C.V. in confidence to Don Stewart 

at Healthcare@tpa-net.com or Healthcare Management 

Consultants, Inc., 1350 Wittmann Drive, Menasha, WI 

54952, 920-886-6565. #1-1 

Look for us at BOOTH #212 at the Jewel of the Great Lakes Wisconsin Dental Meeting! 

Properties/ 

Office Space Available 

Clinic Space Available. Excellent opportunity in two 

northern Wisconsin communities without a dentist. 

Contemporary clinic and space. Locations offer quality 

of life and outstanding profit potential. Exceptional 

employment opportunity also available at www.property. 

galles.org; 630-770-7634. #2-7 

Dental office space available in Madison. 900 sq. ft. 

including shared reception room. Outstanding location 

near University Hospital, just off University Ave. Room for 

3 chairs, office, lab. Access to basement kitchen/meeting 

area. $1,650/month. Contact Jean Piper, DDS at jlpiper@ 

tds.net. 2701 Marshall Ct., Madison, WI 53705. 12-6 

Middleton, Wisconsin – Newer dental office with 14 

operatories available for lease or purchase. Offers building 

signage, high visibility, easy access and parking, and stateof-the-art 

equipment and finishes. 608-833-9955. #5-1 

Hales Corners Medical Building For Sale/Lease. 860, 

1,100, 2,400 and larger sq. ft. available. Southwestern 

Milwaukee suburb. Contact Steve #414-238-5562. 

#1-7 

Space share, modern Milwaukee dental practice 

near 92nd & Beloit, M-F. Ideal, reasonable expense 

opportunity. Call 414-541-5800. #1-9 

Equipment for Sale 

Harvest Smart Prep PRP. Used only twice; in excellent 

condition. $3,000 or best offer. Contact Dental Implant 

and Periodontal Solutions, Dr. Ahmad Eslami, 414-321- 

7200. #5-4 

Miscellaneous 

Sanibel Island, Florida. Recently redecorated, spacious 

two bedroom, two bath condo on the beach with all the 

amenities: swimming pool, tennis courts, etc. 10 percent 

discount for WDA members. Visit www.viprentals.net, 

Sanibel Surfside unit #233. Any questions, call 262-785- 

1499. #4-2


Page 14 

Calendar 

The WDA Journal prints all continuing education courses that it becomes aware of; 

however, that does not imply WDA sponsorship or endorsement. Before attending 

any of these courses, please check the sponsor to be sure it is a course that would 

qualify for the 30 CE hours needed for Wisconsin licensure as a dentist (15 hours 

for hygienists). If in doubt, check your WDA CE folder or visit the Department of 

Regulation and Licensing/Dentistry Examining Board Web site at http://drl.wi.gov/ 

prof/dent/ceu.htm. 

APRIL 

April 30 & May 1 

WDA Jewel of the Great Lakes 

Wisconsin Dells, Kalahari 

Convention Center 

Visit WDA.org for more information 

MAY 

4 

Radiology for Dental Auxiliaries 

Lisa Koenig, BChD, DDS, MS, Rod 

Daering RTR, Sherry Ortiz RTR, Vicki 

Romans RTR (This course will also be 

offered on May 5,11,12) 

Sponsored by Marquette University 


For more Information, call 414-288-3093 

or visit www.marquette.edu/dentistry 

6 

Dentistry Examining Board meeting 

8:30 a.m. • 1400 East Washington Ave. 

Rm. 121A 

Madison, Wis. 

12 

ACLS How to treat the first five minutes 

of an acute lethal cardiac episode 

Dick Mason E.M.T.-P.* 

For more information, call 414-288-3093 


13 

Airway Management: Airway 

Management, Assessment and Support 






15-16 

How to Recession Proof Your Practice! 

Drs. Ara Nazarian, Richard Winter and 

Leonard Machi 

Friday, May 15 – Lecture 

Saturday, May 16 – Live Surgery 

Green Bay, Wis. 

Sponsored by Wisconsin Academy of 

General Dentistry, with additional sponsorship 

by Care Credit, Dentsply-Caulk, 

Zest, BioHorizons, Riemser, Imtec and 

Lord’s Dental Studio 

Contact Debbie Suttner at dsuttner@university-dental.com 

or call 920-437-7444 

for more information 

20 

CE Your Way: Seduced by Technology: 

The Appropriate Use of Screening 

Technologies and Diagnostic Tests for 

Oral Disease 

Denis Lynch, DDS, PhD 



For more Information, call 414-288-3093 


JUNE 

3 

WDA officer nomination deadline 

For more information, see article on 

page 5 

18-20 

WDA Board of Trustees Meeting 

La Crosse Radisson 

La Crosse, Wis. 

For more information, call Lisa Chandre 

at 800-364-7646 

25-28 

Mission of Mercy (MOM) 

La Crosse, Wis. 

Visit WDA.org for more information or to 

register to volunteer 

26 

The Christensen “Bottom Line” 2009 

Gordon J. Christensen, DDS, MSD, PhD 

Sponsored by the Wisconsin Dental 

Study Club 

For more information, contact Stu 

McCormick at 608-233-5351 

30 

Airway Management: Airway 

Management, Assessment and Support 






JULY 

1 



Rm. 121A 

Madison, Wis. 

1 

ACLS How to treat the first five minutes 

of an acute lethal cardiac episode 




AUGUST 

14 

WDA Smile Contest 

Wisconsin State Fair Park 


or e-mail hwillette@wda.org 

SEPTEMBER 

2 



Rm. 121A 

Madison, Wis. 

9-10 

9th District Caucus 

Grand Rapids, Mich. 

11-12 

WDA Board of Trustees Meeting 

Crown Plaza Hotel 

Wauwatosa, Wis. 

For more information, call Lisa Chandre 

at 800-364-7646 

11 

2009 What’s New in Dental 

Pharmacology 

Karen Baker, BS, Rph, MS 

Milwaukee, Wis. 

Co-sponsored by Lord’s Dental Studio 

and Marquette University 


For more information, 

visit www.lordsdental.com 

18 

“New Challenges, New Opportunities: 

Dental Care for the Medically 

Compromised Patient” 

Co-sponsored by WDA and Delta Dental 

of Wisconsin 

Radisson Paper Valley Hotel 

Appleton, Wis. 

More information to follow. 

Sept. 30 – Oct. 6 

ADA Annual Session • Honolulu, Hawaii 

For more information, visit ADA.org 

OCTOBER 

30 

Risk Management Seminar 

Crown Plaza Hotel 

Wauwatosa, Wis. 

Co-sponsored by WDA Insurance 

Programs, Inc. and CNA HealthPro 

For more information, contact Michelle 

Ramirez at 800-242-9077, ext. 4183 

Do you have an event you’d like 

to include in the WDA Journal 

Calendar of Events? If so, please call 

Managing Editor Heather Willette at 

414-755-4110 or 800-364-7646; 

fax to 414-755-4111 or e-mail to 

hwillette@wda.org. 


WDA Pyramids of Pride: 

Appreciation for a job well-done 

Page 15 


Lani Becker CAE, Director, Member Services lbecker@wda.org 

Within every community there are 

people who do that extra something that 

makes the community as a whole stronger, 

usually with little or no thanks. That extra 

something comes in many forms – community 

service, research, political activity, 

leadership, mentorship and lifetimes of 

giving. 

The dental community is no exception. 

Many within our community just 

keep giving. It’s time to recognize their 

contributions and show appreciation for 

what they have done by nominating your 

colleagues for a Pyramid of Pride Award. 

There are nine categories recognized 

through this program, with some having 

the potential for multiple and non-dentist 

recipients. Recipients receive a beautiful, 

crystal three-dimensional pyramid at a 

special awards dinner in their honor during 

the WDA House of Delegates Meeting 

in Stevens Point, Wis. on Nov. 13, 2009. 

If there’s someone you feel meets the 

criteria for any of the following categories, 

please submit a nomination form to the 

WDA by July 15, 2009. Visit the member 

benefits section of WDA.org for complete 

details. 

Award categories include: 

Lifetime Achievement 

Community Outreach 

Dental Care for Older Persons 

Media Awareness 

Media Relations 

New Dentist Leadership 

Outstanding Leadership in 

Mentoring 

Outstanding Service 

Political Action 

President’s Award of Honor 

The WDA gratefully acknowledges the 

underwriting of WDA Insurance Programs 

Inc. and The Dental Record – A Division 

of WDA Professional Services, for this 

program. 

March WDA 

Journal Correction 

It was brought to our attention after the 

March WDA Journal (containing a Dentistry 

Examining Board article) went out 

that public health dental hygienists and 

DEB members Nancy Rublee and Linda 

Bohacek are not currently under contract 

with the state of Wisconsin for dental public 

health services. Any dental public health 

service contracts they currently have would 

be under the local public health departments. 

Case study Continued from page 10 

: 1) e 

2) b 

A& 

Final Diagnosis 

Hemangioma 

Discussion 

Hemangiomas are relatively common 

benign proliferations of vascular 

tissue that occur mostly in mucosal or 

skin tissues. They may be present at the 

time of birth, or show up later on as flat 

or raised asymptomatic lesions. Some 

of the vascular lesions of the lips and 

oral mucosa that arise in adulthood 

may represent a focal reactive venous 

dilatations and proliferation referred 

to as Varix. Hemangiomas of the oral 

mucosa are usually raised and reddish, 

purple or blue. They blanch upon compression. 

Hemangiomas might histologically 

be made of large blood vessels 

(cavernous hemangioma) or small capillaries 

(capillary hemangioma). These 

vascular lesions may also be found in 

muscular or osseous tissues. Treatment 

may include use of sclerosing agents, 

surgical excision and laser therapy. 

Acknowledgement: This case 

was contributed by Dr. Christopher 

Bergstrom, an oral surgeon in Appleton, 

Wis. 

Ezedin M. Sadeghi, DDS, MS Oral 

& Maxillofacial Pathologist Associate 

Professor, Marquette University School 

of Dentistry Referral and Consultation: 

414-288-6559. Biopsy Service: 414- 

805-8440. 

Look for us at BOOTH #503 at the Jewel of the Great Lakes Wisconsin Dental Meeting! 

The WDA Journal is published monthly by the Wisconsin Dental Association (USPS 0285-460), 6737 W. Washington St., Ste. 2360, West Allis, WI 53214. Phone 414-276-4520. Yearly subscriptions 

are $20 for WDA members; $100 for nonmembers; $25 for associate members; $30 for dental school students; $45 for dental schools and agencies and $125 for foreign mailings. Periodicals postage paid 

at Milwaukee, Wisconsin. POSTMASTER: Send address changes to WDA Journal, 6737 W. Washington St., Ste. 2360, West Allis, WI 53214. The Wisconsin Dental Association reserves the right to 

illustrate and/or edit all reader contributions. Views expressed in the WDA Journal are not necessarily those of the Wisconsin Dental Association. All advertising in the WDA Journal must comply with 

the advertising standards of the WDA. The publication of an advertisement is not to be construed as an endorsement for approval by the WDA or any of its subsidiaries unless the advertisement specifically 

includes information that such approval or endorsement has been granted. The deadline for all display advertisements is the second Monday of the month, two months before advertisement insertion 

(For example, if you want your ad to appear in the March WDA Journal, which is mailed to members in mid-February, all advertising materials must arrive in the WDA Executive Office by the second 

Monday of January.) Advertising space is limited, so advertisers are encouraged to reserve space early. Back issues of the Journal are available for six months following publication, or while supplies last. 

Communications and copy for publication should be addressed to Dr. Dennis Engel, Editor, and may be mailed to the WDA at 6737 W. Washington St., Ste. 2360, West Allis, WI 53214; faxed to 414-755-4111 or 

e-mailed to hwillette@wda.org. Portions of the WDA Journal can also be found on the WDA Web page, WDA.org.


Page 16 

Visit the exhibit hall – It’s a perfect FIT! 

 

 

Lani Becker CAE, Annual Session Coordinator lbecker@wda.org 

NEW IN 2009! 

AHA Heartsaver AED 

Comes to the Jewel of 

the Great Lakes! 

The Wisconsin Dental Practice 

Act requires all dentists and hygienists 

“show evidence of proficiency in the 

use of an automated external defibrillator 

in addition to showing proof of 

proficiency in cardiopulmonary resuscitation.” 

Attend one of the American 

Heart Association Heartsaver AED 

courses at this year’s Jewel of the Great 

Lakes Wisconsin Dental Meeting and 

let FIRST AID PLUS train you in 

the latest American Heart Association 

guidelines for the performance of CPR 

and the use of an AED. Textbooks will 

be provided and all AHA Heartsaver 

AED courses meet the requirements 

for Wisconsin licensure. 

The exhibit hall at the Jewel of the Great Lakes Wisconsin Dental Meeting is a prime place for you to meet with your existing suppliers, 

find new products for your dental office and check out the latest technologies. Even though the economy is sluggish, you’ll find 

the exhibit hall is the perfect FIT for your schedule and the show specials will be a perfect FIT for your pocketbook. It’s also a FITting 

place to meet your staff for lunch between courses. 

Still aren’t sure it is a FIT for you? Then perhaps knowing that each booth you get your badge scanned at will provide you with an 

entry in a drawing to win a Nintendo Wii with a Wii FIT package! One package will be given away each day 15 minutes prior to the 

hall closing. The more booths you visit, the more chances to win. 

The following is a list of exhibitors signed up to support our meeting as of early March. Please support them by stopping by their booth 

and saying thanks! Names of corporate sponsors are in bold. 

3M ESPE 

A & S Consulting 

A-Dec, Inc. 

Aftco 

Ameritas Group Dental 

Aspen Dental 

Astra Tech 

Belmont Equipment 

Benco Dental 

Biomet 3i, LLC 

Brasseler USA 

Code Red, LLC 

Colgate 

Coltene/Whaledent, Inc. 

Dairyland Handpiece Express 

DBI, Inc. 

Delta Dental of WI 

Dental Associates 

Dental Health Products, Inc. 

The Dental Record 

Dental Technology Designs 

Dentsply International 

Desco Dental Systems 

Design Unlimited 

Designs for Vision, Inc. 

DIATECH 

Digital Doc, LLC 

Doral Refining Corp. 

Dyste Williams 

EC Chmel Inc. 

Erickson Technologies, Inc. 

FCM Corporation 

GC America Inc. 

Gendex Dental Imaging 

Henry Schein Dental 

Holt Dental Supply, Inc. 

Instrumentarium/Soredex 

Ivoclar Vivadent Inc. 

Jennings Dental Sales 

KAVO Dental 

Keller, Inc. 

Kerr Corporation 

Komet USA 

Lord’s Dental Studio 

Mac Practice 

Maguire & Strickland 

Refining 

Midwest Dental 

Midwest Dental Benefits 

Mosby 

Nobel Biocare 

Nu-Art Dental Laboratory, 

Inc. 

One Call Dental Staffing 

Opal Jewelery by Eagle’s 

Wings 

Orascoptic-Kerr 

Patterson Dental 

PEB XLDent 

Pelton & Crawe/Marus 

Dental 

Philips Sonicare 

PIC Wisconsin, 

A ProAssurance Company 

PJ’s Dental Lab 

Planmeca, Inc. 

Popp Dental 

Porter Royal Sales 

PracticeWorks/Kodak Dental 

Systems 

Premier Dental Products 

Company 

Procter & Gamble/Crest 

Oral B 

Professional Sales Associates, 

Inc. 

Progeny Inc. 

R & D Services 

Renstrom Dental Studio, Inc. 

Reward Enterprises, LLC 

RGP Dental 

Robert W. Baird 

Saber Dental Studio 

Schenck Health Service 

Solutions 

SciCan, Ltd 

SDS Architects, Inc. 

Septodont 

State of Wisconsin 

Department of Corrections 

Sunstar Americas 

SurgiTel 

SVA- Dental Practice Mgmt 

Services 

Tess Corporation 

Transworld Systems Inc. 

U S Bank 

Ultradent Products 

United Service Dental Chair 

Upholstery 

Vident 

WDA Insurance 

Programs, Inc. 

WEAVR 

West Bend Mutual 

0Insurance Co. 

WIPFLI/Dental Practice 

Advisors, LLC 

Wisconsin Army National 

Guard 

WPS 

Zimmer Dental 

Vendors throughout the dental 

community have made 

their commitment to attend 

the Jewel of the Great Lakes. 

Won’t you, too? Register today 

by going online to WDA.org. 

See you at the Jewel! 

What’s new on 

wda.org 

A valuable 

employment tool in 

tough times 

Kelly Schottler Electronic Communications 

Coordinator kschottler@wda.org 

Job openings are becoming increasingly 

scarce as unemployment skyrockets 

and the economic outlook remains bleak, 

particularly for dental students nearing 

graduation. 

The Wisconsin Dental Association’s 

online job board – CareerConnection 

– gives dental students and dental professionals 

a central, convenient location to 

search for quality dental job opportunities 

in Wisconsin and across the country. 

Visit WDA CareerConnection if 

you’re seeking (or want to post) job openings 

for: 

• Dental students 

• General dentists 

• Dental specialists 

• Dental hygienists 

• Dental assistants 

• Dental technicians 

• Administrative, clerical, support 

services (e.g., front office staff) 

WDA CareerConnection is a valuable 

service for job seekers and employers. 

Besides searching for jobs, job seekers can 

also post their resumes to be viewed by 

registered employers looking to recruit 

new hires. Employers now have access to 

a database of more than 14,000 searchable 

resumes since CareerConnection joined 

the National Healthcare Career Network 

in early 2009. 

WDA CareerConnection is your professional 

association’s online job service 

and Wisconsin’s only site exclusively dedicated 

to dental career and employment 

connections. 

Visit http://careers.wda.org 

today to view (and post) 

dental job opportunities. 

Look for us at BOOTH #319 & 418 at the Jewel of the Great Lakes Wisconsin Dental Meeting!

WDAJ-May '09.indd - Wisconsin Dental Association

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