SIGNAGE, PACKAGING & TRANSLATION GUIDELINES - LowesLink

SIGNAGE, PACKAGING &
TRANSLATION GUIDELINES
2007
U.S.
VISUAL
STANDARDS
GUIDE
©2007 by Lowe's ® .All rights reserved.
Lowe's and the gable design are registered trademarks of LF, LLC.

POP/POINT-OF-PURCHASE
2007
U.S.
VISUAL
STANDARDS
GUIDE
©2007 by Lowe's ® .All rights reserved.
Lowe's and the gable design are registered trademarks of LF, LLC.

31
Signage Guidelines Lowe’s 2007
18" Universal Frame
POP | Universal Frame- 18" Height
Protective Equipment
Equipo Protector
Protective Equipment
Equipo Protector
.5”
2” 1” Diameter
2”
.625”
2.5”
Left Graphic for 18” x 102”
Universal Sign Frame
Right Graphic for 18” x 102”
Universal Sign Frame
2.5”
Protective Equipment
5.5”
vendor logo 5.5”
Equipo Protector
Product type begins
2.5” from left.
51.375” x 12.125”
graphic panel.
17.625” 17.625”
51.375” 51.375”
PMS 429 Grey Bar
(upper & lower)
PMS 429 Grey Bar
(upper & lower)
51.375” x 12.125”
graphic panel.
2”
2” 1” Diameter
Vendor Logo Specs:
Vendor logo ends
2.5” from right edge.
Max Height: 4”
Max Width: 12”
Min Height: 2”
Note: If logo cannot
be scaled within
parameters, omit
logo in Blue Bar

32
Signage Guidelines Lowe’s 2007
POP | Universal Frame- 18" Height Specifications
SIZE: 18"h x width of adjustable frame 97"-102"
Graphic Specs in chart below
LOCATION:
Product type
PRINT METHOD / SUBSTRATE:
colors:
Notes:
In-aisle racking at 112" and below
English: Folio Extra Bold 2" cap height
Spanish: Folio Medium 1" cap height
Prints on to 3mm PVC.
One to full-color. If screen printed, blue bar must be printed as spot color,
PANTONE® 280c. If digitally printed, blue bar must match PANTONE® 280c.
Graphics overlap 1" in center.
Scenes on graphics should be separated by a white 1" vertical margin.
Number of scenes vary.
Universal Sign Frame Graphics Chart
18" Frame 24" Frame
Bay Width
Number
Graphics/Bay
Graphic
Height
Graphic
Width
Graphic
Height
Graphic
Width
49" 1 17 5/8 48 3/8 23 5/8 48 3/8
60" 2 17 5/8 30 3/8 23 5/8 30 3/8
73" 2 17 5/8 36 7/8 23 5/8 36 7/8
84" 2 17 5/8 42 3/8 23 5/8 42 3/8
90" 2 17 5/8 45 3/8 23 5/8 45 3/8
97" 2 17 5/8 48 7/8 23 5/8 48 7/8
102" 2 17 5/8 51 3/8 23 5/8 51 3/8
148" 3 17 5/8 50 3/8 23 5/8 50 3/8

33
Signage Guidelines Lowe’s 2007
Promotional | Universal Frame Height Specification
24" Universal Frame Layout Options
18" Universal Frame Layout Options

34
Signage Guidelines Lowe’s 2007
POP | Universal Frame- 24" Height
24" Universal Frame
Protective Equipment
Equipo Protector
Protective Equipment
Equipo Protector
.5”
2” 1” Diameter
2”
.625”
2.5”
Left Graphic for 24” x 102”
Universal Sign Frame
Right Graphic for 24” x 102”
Universal Sign Frame
2.5”
Protective Equipment
5.5” vendor logo 5.5”
Equipo Protector
Product type begins
2.5” from left.
51.375” x 18.125”
graphic panel.
23.625” 23.625”
51.375” 51.375”
PMS 429 Grey Bar
(upper & lower)
PMS 429 Grey Bar
(upper & lower)
51.375” x 18.125”
graphic panel.
2”
2” 1” Diameter
Vendor Logo Specs:
Vendor logo ends
2.5” from right edge.
Max Height: 4”
Max Width: 12”
Min Height: 2”
Note: If logo cannot
be scaled within
parameters, omit
logo in Blue Bar

35
Signage Guidelines Lowe’s 2007
POP | Universal Frame- 24" Height Specifications
SIZE: 24"h x width of adjustable frame 97"-102"
Graphic Specs in chart below
LOCATION: In-aisle racking at 142"
Product type
PRINT METHOD / SUBSTRATE:
colors:
Notes:
English: Folio Extra Bold 2" cap height
Spanish: Folio Medium 1" cap height
Prints on to 3mm PVC.
One to full-color. If screen printed, blue bar must be printed as spot color,
PANTONE® 280c. If digitally printed, blue bar must match PANTONE® 280c.
Graphics overlap 1" in center.
Scenes on graphics should be separated by a white 1" vertical margin.
Number of scenes vary.
Universal Sign Frame Graphics Chart
18" Frame 24" Frame
Bay Width
Number
Graphics/Bay
Graphic
Height
Graphic
Width
Graphic
Height
Graphic
Width
49" 1 17 5/8 48 3/8 23 5/8 48 3/8
60" 2 17 5/8 30 3/8 23 5/8 30 3/8
73" 2 17 5/8 36 7/8 23 5/8 36 7/8
84" 2 17 5/8 42 3/8 23 5/8 42 3/8
90" 2 17 5/8 45 3/8 23 5/8 45 3/8
97" 2 17 5/8 48 7/8 23 5/8 48 7/8
102" 2 17 5/8 51 3/8 23 5/8 51 3/8
148" 3 17 5/8 50 3/8 23 5/8 50 3/8

36
Signage Guidelines Lowe’s 2007
POP | On-Demand Pricing and Product Locator
DIAGRAMS BELOW ARE NOT TO SCALE
2"w x 10"h adhesive label
Use: Apply to beam
3"w x 5"h adhesive label
Use: Apply to beam or display
4"w x 2"h adhesive label
Use: Apply to beam or product display
3"w x 5"h two-sided
hang tag
Use: Hang from
product
Note: Contractor pack branding
may only be used as part of the
on-demand pricing label and is not
for use on packaging.
7" x 10" (landscape or portrait orientation)
adhesive label
Use: Apply to c-channel, hang from product, or
adhere to sidestack/stackout
2"w x 1"h adhesive label
Use: Apply to beam
If your signage contains placement for an on demand pricing label, please add the following label placement instructions
with in the area:
Size
Type
Price Label Here
(Type is only necessary if it is a special order or installed pricing label.)
Note: Until further notice, Spanish translations are not suggested for this type of signage. Vendors should anticipate
translation requirements in the near future and they should take this into consideration now as they begin to plan for future
updates. Please look for updates to this policy at:
http://www.loweslink.com/llmain/pubdocuments/signage_guidelines.pdf

37
Signage Guidelines Lowe’s 2007
POP | On-Demand Pricing and Product Locator
All Vendors must use the Lowe’s Corporate On-Demand Price Label System or stock and special order product
pricing.
The On-Demand Pricing system is a useful communications tool to Lowe’s customers. Along with vital information
about each item (selling price, item number, item description, verification bar code, rebate information, if applicable,
and bin locator information if applicable) the system is capable of displaying item specific feature/benefit copy, brand
logos, promo messages, etc. Many formats are available for use and can be used in a variety of merchandising sets.
The format that is most appropriate for use in one area of the store may not be appropriate in another depending on
how the product is merchandised and/or displayed.
This system must be used whenever critical information needs to be conveyed to the customer in order to make an
informed purchasing decision. Vendors should consult their Lowe’s Merchandising contact, their assigned Product Marketing
Manager, and their Lowe’s Point-of-Sale Specialist (704 757-SIGN) to determine the best use of the On-Demand
system for their individual needs.
Definition:
SIZE:
SOURCE:
Labels produced by Lowe’s Corporate which specify product information including price, model
number, item number, UPC code, etc.
Varies–see previous page for size and usage
Lowe’s Corporate maintains the database of information. On-Demand Pricing Labels are printed at
store level. Contact Lowe’s Point-of-Sale Specialist, 704 757-SIGN.

38
Signage Guidelines Lowe’s 2007
POP | On-Demand Pricing and Product Locator
Lowe’s has a Product Locator system which is integrated into the On-Demand pricing system. One of the most obvious
new features of the system is the introduction of the aisle number into the product location logic. By giving our customers
not only the bay and shelf location but also informing them of the appropriate aisle, Lowe’s has eliminated confusion in
categories where displays are either in the cutback areas of a department, or cases where stock product must be housed
on a separate aisle from the display. Extensive research was conducted on this system and, in conjunction with Lowe’sprovided
explanatory signage and the locator marker signs, our store personnel and customers rated our new system easier
to use because it steps you more logically through the process of finding the take-with product.
B
Corporate Bay Locator Marker
Corporate Bay Locator Marker
Proper use of the Product Locator system is essential so that our customers can easily navigate each department. The
system also saves operationally in the stores, eliminating the extra time required to use the old handwritten product locators.
This operational advantage frees up our employees to better service our customers and focus efforts on our core business.
However, it is imperative the Product Locator system not be overused.
Note:
Product locators should only be used when the take-with product is located away from the display. When take-with items
either have no corresponding display, or are located directly below or adjacent to their display, product locators are not
necessary.

39
Signage Guidelines Lowe’s 2007
POP | On-Demand Pricing and Product Locator
All vendors must use the Lowe’s Product Locator System, which is integrated into the On-Demand Price Label
System, in lieu of a proprietary “easy find” system.
As you can see in these photos, the air purifier set positions
the display directly above the take-with product. In this example
product location is not necessary.
Product Location Only Labels will be used in places where displays are up high and make price changes a safety issue.
Since the price is not on the label, these labels will only be feasible in areas where the take-with stock is in the immediate
area of the display and the label is the primary means of communicating price to the customer. In these cases a standard
or on-demand pricing label with product locator should be used. Product Location only labels are controlled on an itemspecific
basis at Lowe’s Corporate. Contact the Point-of-Sale Specialist for more information (704 757-SIGN).
The On-Demand Product Locator system has eliminated the need for proprietary, easy-find systems that vendors have
developed over time. Many times these easy-find systems are integrated into the product packaging as well. For this
reason, we have instructed our store personnel to not locate product using the On-Demand System if this type of
proprietary system is in use. However, as Lowe’s vendors undergo line review, and when new programs are being
developed, these proprietary systems must be eliminated and the On-Demand Product Locator system should be
utilized.

40
Signage Guidelines Lowe’s 2007
POP | Vinyl Bungee Backer
Christmas Tree Clips
Pratt item #4090501
(Clips in all four holes)
Gray Banner Top Hooks
Pratt item #4099993
Bungee spans length of banner
Bungee Hardware
Pratt item #5TO01027754

41
Signage Guidelines Lowe’s 2007
POP | Backdrop Banner Specification
AVAILABLE SIZES: 60" x 96"
73" x 96"
97" x 96"
102" x 96"
144" x 96"
(Any Bay or Endcap width x 96"h)
LOCATION:
Back of Bay or Endcap racking
PRODUCT TYPE COPY:
None (No Type or Graphic allowed)
PRINT METHOD / SUBSTRATE:
Screen print onto 12oz vinyl
Must print on both sides of material
COLORS AVAILABLE:
PMS 429 (Special Match)
Sandlewood (Special Match)
SOURCE: Pratt Corporation, 1-877-428-7728

S4S
cóncava
protectora
base
42
Signage Guidelines Lowe’s 2007
POP | In-Bay Violator
Bilingual Example
This is an example of “Block-by-Block” layout. See “Bilingual Layout Options” on the following page for more details.
xmple of a 36in x 64in aisle violator
o be printed on 060 styrene
here are two sides.
Product Type:
English: 0.65" cap height upper and
lower case Folio Medium
Spanish: 0.75" cap height upper and
lower case Folio Medium
Stain Grade
Pine Moulding
Teñidas el grado
moldura de pino
Stain Grade
Pine Moulding
Teñidas el grado
moldura de pino
Combine moulding
Combine moulding to create a
more distinct and unique look
Combine
las molduras
Combine las molduras para
crear una apariencia
única y distintiva
crown
corona
base cap
zócalo
Transform a Room
Trimwork can transfor a room
from traditional to modern, or
contemporary to casual without
changing its basic structure.
Transforme una
habitación
Un reborde puede transformar
una habitación tradicional
a una moderna, o de
contemporánea a
clásica sin cambiar
su estructura básica.
cove
moldura
chair rail
moldura
Basic/Básico
Enhanced/Realzado
Extensive/Extensivo
NOTE: There are two sides.To be
printed on 060 styrene. Example
of a 36in x 64in aisle violator.

43
Signage Guidelines Lowe’s 2007
POP | In-Bay Violator Specification
A rigid or semi-flexible sign that mounts to the inside of the upright and extends into the bay.
SIZE:
Varies, depending on size of bay
LOCATION:
Inside bay between 4’ and 8’. Do not completely obstruct the view of the
adjacent bay.
COPY: 48pt (mounting up to 7’), 60pt (mounting between 7’ and 8’)
PRINT METHOD / SUBSTRATE:
Screen print onto .060 opaque white styrene or digitally print onto 4 mil white
vinyl and mount with permanent adhesive to .060 white styrene.
COLORS:
One to full-color.
NOTES:
These signs do not protrude into the aisle in any way.
HARDWARE / INSTALLATION METHOD: DOUBLE-SIDED FOAM TAPE
NOTES:
Adhere sign to racking by applying tape to the
cross-brace and upright.

44
Signage Guidelines Lowe’s 2007
POP | In-Bay Flipbook
Bilingual Example
These are examples of “Back-to-Back” and “Consecutive” layout. See
“Bilingual Layout Options” on the following page for more details.
not to
exceed 12.5"
Consecutive
subject
to panel
format
Print English
on first
several pages
Print Spanish
on last
several pages
Additional Layout Option
Print Spanish on
last several flip
pages with tab on
the first Spanish
page to distinguish
the two sections
Back-to-Back
Print English on front
and Spanish on back
with “reverso en español”
on top right-hand
corner of first/front
English page

45
Signage Guidelines Lowe’s 2007
POP | In-Bay Flipbook Specification
In-bay multi-page signage mounted to racking upright, used to display detailed product information
NUMBER OF PANELS AVAILABLE:
Up to 18 panels
NUMBER OF GRAPHIC PAGES PER PANEL: Four 8.5”w x 11”h pages and two 8.5”w x 1.1875”h inserts, as shown
here or subject to panel format.
GRAPHICS:
Varies depending on type of information displayed. All graphics must
be approved by Lowe’s.
COPY:
12pt minimum. Must have Lowe’s logo and copyright information on last page.
BILINGUAL LAYOUT OPTIONS:
BACK-TO-BACK or CONSECUTIVE (with tab for English and tab for
Español). See the simplified layout illustrations and more detailed de
scriptions on pages 136-138.
Back to Back
Consecutive
Content must be approved by Product Marketing Manager.
PRINT METHOD / SUBSTRATE:
Offset print on minimum 100# text or up to maximum 11pt. cardstock
COLORS:
One to full-color plus varnish
NOTES:
Shown here is the 2-up panel format – other formats are available. If
displayed outdoors, use appropriate weatherproof materials and UV ink.
Print each page single-sided. Two pages will be placed back-to-back in
each sleeve. Panels are mounted to create a cacade effect. If flipbook
content includes project instructional information, clearly identify task
steps by placing the word ‘step’ in front of each number in the order of
instruction, and use the How-To icon. When submitting, you must provide
the length of the fully-assembled flipbook.
HARDWARE / INSTALLATION METHOD: FLIPBOOK
SIZE:
MOUNTING:
SOURCE:
Up to 12.5”w x various heights depending on format and
number of cascading panels
See the following page for installation instructions.
Available from Strath Elgin, 888 4-STRATH

46
Signage Guidelines Lowe’s 2007
POP | In-bay Flipbook Installation Instructions
How to use your Pivot Wing Catalogue Display
Note:
For all Lowe’s stores, the flipbook MUST be
mounted flush with the racking. Mounting
it perpendicular to the racking is strictly
prohibited.
Use the wing nut, bolt and
washer assemblies provided
for flat mount to the rack. Two
washers have been provided.
Use the one best suited to the
racking being used.
Insert plastic tabs into top and
bottom of channel and attach
to surface using self tapping
screws provided.

47
Signage Guidelines Lowe’s 2007
POP | Brochure
Bilingual Example
These are examples of
“Back-to-Back Brochure”
and “Flip Over” layout. See
“Bilingual Layout Options”
on the following page for
more details.
These layout options require
that “Flip for English” be
added to the top right hand
corner of the Spanish side
and “Reverso en espanol” be
added to the top right hand
corner of the English side.
Three Panel Back Side - Spanish Only
Left panel is back cover when closed
Back-to-Back
Brochure
Flip Over
Three Panel Front Side - English Only
Left panel is front cover when closed
Five Panel Front Side - English Only
Left panel is front cover when closed
Five Panel Back Side - Spanish Only
Left panel is back cover when closed

48
Signage Guidelines Lowe’s 2007
POP | Brochure Specification
A print collateral piece supplied to Lowe’s for placement at point-of-purchase
SIZE: Two sizes: folds to 3.6”w x 8.5”h (#10); folds to 8.5”w x 11”h
.
COPY:
Any number of panels
12pt minimum. Must have Lowe’s logo and copyright information on back
cover.
BILINGUAL LAYOUT OPTIONS:
When the number of panels IS evenly divisible by three or five, the preferred
layout technique is BACK-TO-BACK BROCHURE (with reverse
accordion fold). When the number of panels IS NOT evenly divisible by
three or five, the preferred layout technique is FLIP OVER for four or
more panels. The CONSECUTIVE or FOLD-OUT may also be permissible.
See the simplified layout illustrations and more detailed descriptions on
pages 136-138.
Back to Back Brochure
Flip Over
Consecutive
PHOTOGRAPHY:
As needed to convey information or enhance visual effect.
PRINT METHOD / SUBSTRATE:
Offset or digitally print on paper. Minimum weight 80# text.
COLORS:
One to full-color
NOTES:
If displayed outdoors, use appropriate weatherproof materials and UV inks.
Brochures must be shrink wrapped in quantities of 100.
Brochures will only be approved if they are the sizes specified and are
displayed in the approved hardware.
Vendor is responsible for supplying hardware. Hardware information can
be found on pages 104-110.
Vendor is responsible for supplying hardware and is also responsible for
insuring re-order information is included in each package. Re-order information
should be detailed on a label that adheres to the brochure hardware.
Hardware and label information can be found on page # and #.
NOTE: Signage, brochures, and other consumer literature containing pre-printed prices are not approved for
any stock product.

BROCHURE REORDER # 12345
49
Signage Guidelines Lowe’s 2007
POP | Literature Holder
A 3”x1” white stock re-order label is required on every literature holder so as the item is depleted, a store associate can
correctly identify the literature piece and the contact responsible for replenishment. This label should be included every
time materials are sent to a store, not just the first time. There should be one label included with each package of brochures/tearpads.
Brochures should be placed in a VSG approved holder and tearpads should use the VSG approved tearpad holders, both
can be found in the display section. Zip ties are not an approved mounting method for tearpads.
STANDARD METAL BROCHURE HOLDERS – FOR INDOOR USE ONLY:
METAL CATALOG HOLDER:
• Item #
• VSG Barcode#
• Brochure/Tearpad,Description/
Title of the piece
• Reorder contact name &
phone number
Recommended
layout for
reorder sticker
Beam Mount*
TO REORDER CALL
1-888-123-4567
Upright Mount*
Re-order sticker
ACRYLIC BROCHURE HOLDERS – FOR USE IN VIGNETTES ONLY:
ACRYLIC CATALOG HOLDER – FOR USE IN
VIGNETTES ONLY:
Freestanding*
Header Graphic
Wall Mount*
LIDDED BROCHURE
HOLDER – FOR OUTDOOR USE ONLY:
Wall or Beam Mount*
Re-order sticker
is placed inside
the lid
* Available in large and small sizes.
Note: Illustrations not to scale.

Copyright ©2007 by Lowe’s®. All rights reserved.
Lowe’s and the gable design are registered trademarks of LF, LLC.
50
Signage Guidelines Lowe’s 2007
POP | Tear Pad and Holder
Bilingual Example
This is an example of “Back-to-Back” layout. See “Bilingual Layout Options” on the
following page for more details.
Front
Back
1.25”w x 0.75”h area for Lowe’s logo
with tagline (include copyright information
in a minimum of 7pt. type)
Placement of the Installation
Guaranteed and/or Special Order
icons can be present on either
the front or back of the tear pad,
if it is appropriate to the product
Area for Lowe’s bar code
located 0.25” from right and
bottom edges (see page 14
for bar code specifications)

51
Signage Guidelines Lowe’s 2007
POP | Tearpad and Holder Specification
Padded tear sheets mounted to backer card and hung from racking for customer take-away
SIZE:
4”w x 6”h minimum, 8.5”w x 11”h maximum (portrait or landscape orientation)
LOCATION:
Mount to upright.
COPY:
12pt minimum. Must have Lowe’s logo and copyright information on back
of tear pad. Content must be approved by Product Marketing Manager.
BILINGUAL LAYOUT OPTIONS:
Constrain English to one side and use BACK-TO-BACK. See the simplified
layout illustrations and more detailed descriptions on pages 136-138.
Back to Back Brochure
PHOTOGRAPHY:
As needed to convey information or enhance visual effect.
PRINT METHOD / SUBSTRATE:
Offset or digitally print on paper. Minimum weight 80# text.
Maximum of 50 pages per pad.
COLORS:
One to full-color
FINISHING:
0.375” diameter hole, positioned .25” from the top edge of pad
NOTES:
If displayed outdoors, use appropriate weatherproof materials and UV inks.
HARDWARE / INSTALLATION METHOD: TEARPAD HOLDER
SIZE:
2.75”w x 4.25”h
Tear Pad Holder
attaches to
upright
MATERIALS:
MOUNTING:
Powder-coated metal painted to match PANTONE® 429c
Attaches to racking upright keyholes
SOURCE: Available from Pratt Corporation, 877 428-7728 ext. 3173
NOTE:
Tear pad hardware hooks are available in 0.375”, 0.5”, or 0.75” lengths.
The vendor is responsible for supplying hardware and insuring re-order
information is included in each package. The re-order information should
be detailed on a label that adheres to the tear pad hardware. Hardware
and label information can be found on page 49.

52
Signage Guidelines Lowe’s 2007
POP | Bag Stuffer
Bilingual Example
This is an example of “Back-to-Back” layout. See “Bilingual Layout Options” on the
following page for more details.
Reserve a 1.25” w x 0.75” h area for Lowe’s
logo with tagline (include copyright information
in a minimum of 7pt type on bottom of page)
Area for Lowe’s bar code located 0.25”
from right and bottom edges (see page
14 for bar code specifications)

53
Signage Guidelines Lowe’s 2007
POP | Bag Stuffer Specification
Lowe’s Corporate determines promotional events to be displayed on bag stuffers.
Please contact your Product Marketing Manager for information.
A printed flyer added to each customer's bag at the checkout
SIZE:
8.5”w x 11”h; two-sided
COPY:
12pt minimum
BILINGUAL LAYOUT OPTIONS:
Constrain English to one side and use BACK-TO-BACK. See the simplified layout
illustrations and more detailed descriptions on pages 136-138.
Back-to-Back
PROMOTIONAL MESSAGE:
Promotional message includes price or other important offer information.
Minimum 1”h Folio Medium. If used, dollar sign and cents font should be 50%
size of dollar font.
REMOVE-ON DATE:
Date following the promotion expiration date and bag stuffers must no longer be dis
tributed. PANTONE® 280c, black, or reversed.
PHOTOGRAPHY:
Up to 75% coverage
PRINT METHOD / SUBSTRATE:
Offset or digitally printed on paper; minimum weight 80# text
COLORS:
One to full-color
DISTRIBUTION:
Bag stuffers for Lowe’s must be printed, bulk-packed, and distributed to all
stores; Product Marketing Managers pre-determine quantity required per store.
NOTES:
Bar code, contact telephone number for replacements, and remove-on date must
be printed on page. New product announcements may only bedistributed for 60
days. Other promotional signage may be distibuted for the duration of the promotion
only, maximum 90 days.