Professional Hair Care Market (2013 – 2018)
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IndustryARC<br />
<strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> (<strong>2013</strong> <strong>–</strong> <strong>2018</strong>)<br />
By Types (<strong>Hair</strong> Coloring, <strong>Hair</strong> Styling, <strong>Hair</strong> Straightening & Perming, Shampoos and<br />
Conditioners) & By Geography<br />
IndustryARC | 1
TABLE OF CONTENTS<br />
1. Global <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> Overview<br />
2. Executive Summary<br />
3. Global <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> Landscape<br />
3.1. <strong>Market</strong> Share Analysis<br />
3.2. Comparative Analysis<br />
3.2.1. Product Benchmarking<br />
3.2.2. End user profiling<br />
3.2.3. Patent Analysis<br />
3.2.4. Top 5 Financials Analysis<br />
4. Global <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> Forces<br />
4.1. <strong>Market</strong> Drivers<br />
4.2. <strong>Market</strong> Constraints<br />
4.3. <strong>Market</strong> Challenges<br />
4.4. Attractiveness of the <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Industry<br />
4.4.1. Power of Suppliers<br />
4.4.2. Power of Customers<br />
4.4.3. Threat of New entrants<br />
4.4.4. Threat of Substitution<br />
4.4.5. Degree of Competition<br />
5. Global <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> <strong>–</strong> Strategic Analysis<br />
5.1. Value Chain Analysis<br />
5.2. Supply Chain Analysis<br />
5.3. Pricing Analysis<br />
5.4. Opportunities Analysis<br />
5.5. Product/<strong>Market</strong> Life Cycle Analysis<br />
5.6. Distribution Channel- Type<br />
5.6.1. <strong>Professional</strong> Distributors<br />
5.6.2. Direct Distribution (Salons)<br />
5.6.3. Mobile <strong>Hair</strong>dressers and other Illegal<br />
5.6.4. Online/Web Distribution<br />
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6. <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> <strong>–</strong> By Category<br />
6.1. Coloring<br />
6.1.1. Permanent Coloring<br />
6.1.1.1. Classic<br />
6.1.1.2. Oil<br />
6.1.2. Semi-Permanent Coloring<br />
6.1.3. Demi-Permanent Coloring<br />
6.1.4. Toners (Semi, Demi & Permanent)<br />
6.1.5. Bleaches<br />
6.1.5.1. Powder<br />
6.1.5.2. Cream<br />
6.2. Styling Products & Sprays<br />
6.2.1. Mousses<br />
6.2.1.1. Color Mousses<br />
6.2.1.2. Others<br />
6.2.2. Gels<br />
6.2.3. Glaze<br />
6.2.4. <strong>Hair</strong>sprays<br />
6.2.5. Pomades<br />
6.2.6. Volumizer<br />
6.2.7. Waxes<br />
6.2.8. Others<br />
6.3. Straightening & Perming<br />
6.3.1. Straightening By Type<br />
6.3.1.1. Keratin<br />
6.3.1.2. Brazilian<br />
6.3.1.3. Japanese<br />
6.3.1.4. Others<br />
6.3.2. Perming<br />
6.4. Shampoos<br />
6.4.1. Color <strong>Care</strong> Shampoo<br />
6.4.2. Anti-aging Shampoo<br />
6.4.2.1. CC Shampoo<br />
6.4.2.2. BB Shampoo<br />
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6.4.3. Straightening Shampoo<br />
6.4.4. Dry Shampoo<br />
6.4.5. Oil Shampoo<br />
6.4.6. pH Balanced Shampoo<br />
6.5. Conditioners<br />
6.5.1. Treatments<br />
6.5.1.1. Oils <strong>–</strong> By Ingredient Type<br />
Argan Oil<br />
Macadamia Oil<br />
Marrakesh Oil<br />
Others<br />
6.5.1.2. Leave-in Treatments<br />
6.5.2. Rinse <strong>–</strong>off Conditioners<br />
6.5.2.1. Color <strong>Care</strong> Conditioners<br />
6.5.2.2. Anti-Aging Conditioners<br />
CC Conditioners<br />
BB Conditioners<br />
6.5.2.3. Straightening Conditioners<br />
6.5.2.4. Dry Conditioners<br />
6.5.2.5. Oil Conditioners<br />
6.5.2.6. Others<br />
7. <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> <strong>–</strong> By Medium of Sales<br />
7.1. Take <strong>–</strong> Home<br />
7.1.1. Styling Products & Sprays<br />
7.1.2. Shampoos<br />
7.1.3. Conditioners<br />
7.2. Back Bar<br />
7.2.1. Coloring<br />
7.2.2. Styling Products & Sprays<br />
7.2.3. Straightening & Perming<br />
7.2.4. Shampoos<br />
7.2.5. Conditioners<br />
8. <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> <strong>–</strong> By Geography<br />
8.1. Asia<br />
8.1.1. China<br />
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8.1.2. Hong Kong<br />
8.1.3. India<br />
8.1.4. Indonesia<br />
8.1.5. Japan<br />
8.1.6. Malaysia<br />
8.1.7. Singapore<br />
8.1.8. South Korea<br />
8.1.9. Thailand<br />
8.1.10. Taiwan<br />
8.1.11. Vietnam<br />
8.1.12. Others<br />
8.2. North America<br />
8.2.1. Canada<br />
8.2.2. Mexico<br />
8.2.3. US<br />
8.2.4. Others<br />
8.3. South America<br />
8.3.1. Brazil<br />
8.3.2. Columbia<br />
8.3.3. Others<br />
8.4. Europe<br />
8.4.1. Austria<br />
8.4.2. Belgium<br />
8.4.3. Denmark<br />
8.4.4. France<br />
8.4.5. Finland<br />
8.4.6. Germany<br />
8.4.7. Italy<br />
8.4.8. Netherlands<br />
8.4.9. Norway<br />
8.4.10. Poland<br />
8.4.11. Portugal<br />
8.4.12. Russia<br />
8.4.13. Spain<br />
8.4.14. Sweden<br />
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8.4.15. Switzerland<br />
8.4.16. United Kingdom<br />
8.4.17. Others<br />
8.5. Oceania<br />
8.5.1. Australia<br />
8.5.2. New Zealand<br />
8.5.3. Others<br />
8.6. Rest of the World<br />
8.6.1. Saudi Arabia<br />
8.6.2. South Africa<br />
8.6.3. Others<br />
9. <strong>Professional</strong> Natural <strong>Hair</strong> Salon Products<br />
9.1. By Category<br />
9.1.1. Coloring<br />
9.1.2. Styling & Sprays<br />
9.1.3. Straightening & Perming<br />
9.1.4. Shampoos<br />
9.1.5. Conditioners<br />
9.2. By Region<br />
9.2.1. Asia<br />
9.2.2. Europe<br />
9.2.3. Latin America<br />
9.2.4. North America<br />
9.2.5. Oceania<br />
9.2.6. Rest of the World<br />
9.3. By Salon Channel<br />
9.3.1. Take-home<br />
9.3.2. Back-bar<br />
9.4. By Brand Performance<br />
10. Competitive Landscape (SWOT, Product Benchmarking, Product Entry Strategy,<br />
Developments & Business Approach <strong>–</strong> Direct/ In-direct )<br />
10.1. By Manufacturers<br />
10.1.1. Henkel<br />
10.1.2. IDA<br />
10.1.3. Kao<br />
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10.1.4. L'Oréal<br />
10.1.5. Procter & Gamble<br />
10.1.6. Milbon<br />
10.1.7. Shiseido<br />
10.1.8. Unilever<br />
10.1.9. Revlon<br />
10.1.10. Estee Lauder<br />
10.1.11. Brazilian Blowout<br />
10.1.12. John Paul Mitchell Systems<br />
10.1.13. Takara Belmont<br />
10.1.14. Alfaparf<br />
10.1.15. Davines<br />
10.1.16. Farouk Systems<br />
10.1.17. Amos <strong>Professional</strong><br />
10.1.18. Moroccanoil<br />
10.1.19. Kevin Murphy<br />
10.1.20. Keratin Complex<br />
10.1.21. Sabre Group<br />
10.1.22. <strong>Hair</strong>jamm<br />
10.1.23. Pravanna<br />
10.1.24. Lanza<br />
10.1.25. Cadiveau<br />
10.1.26. Dr. Kurt Wolff<br />
10.1.27. Eugène Perma<br />
10.1.28. La Biosthetique<br />
10.1.29. Macadamia Natural Oil<br />
10.1.30. Unicosmetic<br />
10.1.31. Pierre Fabre<br />
10.2. By Distributors<br />
10.2.1. Sally Beauty<br />
10.2.2. Aston & Fincher<br />
10.2.3. Salon Success<br />
10.2.4. Canrad Beauty<br />
10.2.5. GK <strong>Hair</strong><br />
10.2.6. Salon System<br />
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10.2.7. Others<br />
10.3. By Salons<br />
10.3.1. Chained<br />
10.3.1.1. Regis<br />
10.3.1.2. Toni & Guy<br />
10.3.1.3. Chatters<br />
10.3.2. Independents<br />
10.3.3. Booth Rentals & Others<br />
11. Appendix<br />
11.1. Abbreviations<br />
11.2. Sources<br />
11.3. Research Methodology<br />
11.4. Bibliography<br />
11.5. Compilation of Expert Insights<br />
11.6. Disclaimer<br />
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DEFINITIONS & STAKEHOLDERS<br />
CONDITIONERS<br />
Conditioners are used to moisturize and treat the hair.These products are available in a variety of<br />
formulas designed for normal, dry, oily, and other types of hair.Formulae may also be designed<br />
for hair texture or end result, such as curly, straight, or volumizing.<br />
Detangle and soften the hair<br />
Provide some body and shine, and seal the cuticle after a chemical service such as coloring<br />
or relaxing<br />
Counteract the use of styling appliances<br />
Moisturize, add volume, or correct specific hair problems such as split ends or frizz<br />
Provide ultraviolet (UV) protection against the sun, preservation against hair color fading,<br />
and environmental protection<br />
May provide other benefits such as color protection, color refreshment, or shine<br />
enhancement.<br />
Most conditioners are “instant” products that are applied to the hair after washing and are left<br />
on the hair for one to three minutes before rinsing.Also included are therapeutic or treatment<br />
conditioners, which are formulated to provide more intensive treatment to the hair.Such<br />
products are also often called conditioning treatments, deep conditioners, masks, or hair<br />
masks.Products are often used to treat hair that is damage-prone or excessively dry.Therapeutic<br />
or deep conditioning products are typically left on the hair for 5 to 20 minutes before<br />
rinsing.Some products require no rinsing.Combination products that contain both shampoo and<br />
conditioner are included in the shampoos category. This category also includes leave-in<br />
treatments such as oils and rinse-off conditioners.<br />
HAIR COLORING PRODUCTS<br />
<strong>Hair</strong> coloring products are designed to change the level of pigmentation and tone of natural or<br />
colored hair by varying degrees of intensity and permanence. It is divided into product types :<br />
Permanent, Semi/Demi permanent, Toners, and bleaches.<br />
Permanent hair coloring products provide long-term coloring lasting six to eight weeks until new<br />
hair grows out.They are resistant to fading or washing out.They work by causing an oxidation<br />
reaction between the coloring/dye component and the developer/peroxide to penetrate the<br />
cuticle and deposit hair coloring, sometimes down to the cortex of the hair shaft, to change the<br />
pigment.The existing pigment is lifted and the desired coloring deposited; this process provides<br />
up to 100% gray coverage.Permanent hair coloring products include high-lift blond shades that<br />
are sometimes used to highlight or blond hair.<br />
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Semi-/demi-permanent products have more dye deposit action and very little or no lift; they<br />
usually last four to six weeks.Demi-permanent hair coloring is a longer-lasting semi-permanent<br />
that utilizes lower volumes of developer (usually around 10%); some demi-permanent hair<br />
coloring lasts longer than six weeks.Semi-permanent hair coloring usually does not give 100%<br />
gray coverage.<br />
Toners are permanent hair coloring solutions that alter the tonality of the hair without major<br />
changes in the level (lightness or darkness) of hair.Toners are used regularly with permanent hair<br />
color solutions to warm up color slightly so that hair appears more natural rather than dyed all<br />
one color.The product is usually applied to pre-lightened hair, and the desired coloring is<br />
obtained by toning the hair to the required tonality.<br />
Bleaches and lightening products provide maximum lightening by lifting the pigment in the hair<br />
shaft.Bleaches are now available in newer and gentler formulations in both cream and powder<br />
formats.<br />
HAIR STRAIGHTENING AND PERMING PRODUCTS<br />
<strong>Hair</strong> straightening and perming products are designed to retexturize the hair, either permanently<br />
or semi-permanently. They are used either to add or remove permanent curl/wave.Both types of<br />
products are generally used two to four times a year to treat new hair growth. Included as part of<br />
this segment are thermalstraightening, Japanese straightening, Brazilian straightening, Keratin<br />
hair treatments, and other retexturizing systems.<br />
Excludes devices used to curl or straighten the hair, such as curlers, curling irons, and flat irons.<br />
HAIR STYLING PRODUCTS AND SPRAYS<br />
The hair styling products category covers a variety of products for controlling and enhancing the<br />
appearance of hair, including the following:<br />
Styling gels are used to style and hold hair in place.Gels are applied after hair is washed and are<br />
allowed to remain on the hair while it is being set or styled.<br />
Styling mousses perform the same function as gels but also provide body to the hair.Products are<br />
available as aerosol foams and are applied to either wet or dry hair.<br />
<strong>Hair</strong> sprays are usually applied after styling the hair to help hold it in place.Spritzes and other<br />
heavy-styling sprays are high-level resin fixatives, typically applied to either wet or damp hair to<br />
aid in the styling or sculpting of the hair.<br />
A glaze is a variety of lotion that usually imparts more shine and hold than a lotion.<br />
Styling products in other forms, such as pomades, putty, waxes, sticks, tonics, creams, and<br />
pastes, are also included in this category.<br />
These product forms generally provide control, shine, and used frequently for piecey, textured<br />
effects.<br />
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SHAMPOOS<br />
Shampoos are used to cleanse the hair and scalp while removing dirt, oils, and buildup caused by<br />
the environment and by other hair care products.Some shampoos also increase manageability,<br />
improve styling ease, and enhance the condition of hair.Shampoos are applied to the hair, mixed<br />
with water, and then rinsed out.<br />
Shampoo types include:<br />
Basic cleansing: regular cleansing shampoo with minimal additives.Specialty: significant amounts<br />
of additives and emollients to provide conditioning, shine, manageability, styling ease,<br />
volumizing, or other benefits such as texturizing or frizz control.<br />
Protection: formulated to protect colored, permed, and processed hair, and against sun,<br />
ultraviolet (UV) rays, the environment, and thermal styling.<br />
Treatment: formulated for specific hair problems such as dandruff or excessive oil.<br />
Anti-dandruff formulations help control flaky scalp.Color-protecting/enhancing shampoos used<br />
by consumers at home are also included in this section.These products help prolong hair color<br />
between color treatments or even deposit some color on the hair.<br />
STAKEHOLDERS<br />
Product Manufacturers, Suppliers, Service Providers, Chemical Companies, Research and<br />
Testing Centers forms significant key stakeholders of this market.<br />
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REPORT DESCRIPTION<br />
This report provides a comprehensive analysis of the Global <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> and<br />
primarily focusing on market size, growth, key changes, challenges, and business viability. The<br />
study is global in scope and is focused on the following major geographic regions:<br />
Asia: Japan, Vietnam, China, India, Malaysia, South Korea, Hong Kong, Thailand, and<br />
Indonesia<br />
North America : The United States, Mexico, and Canada<br />
South America : Colombia and Brazil<br />
Europe : France, Germany, Italy, Poland, Russia, Spain, and United Kingdom<br />
Rest of the World : Australia and Saudi Arabia<br />
The service has deliverables in two forms: database and written report. The database<br />
encompasses the manufacturers’ sales data for the professional hair care market in several key<br />
markets across the globe. The database would enable searches and analyses by country, product<br />
type, company, brand and product segment.<br />
The written report shall include figures, charts and trends related to the professional hair care<br />
product.<br />
The study specially focuses on consumable hair care products sold for back-bar(as described<br />
below) and take-home(as described below) purposes. Additionally, this report covers all channels<br />
where salon hair care brands are sold. The report also includes the sale of products through<br />
other channels, including beauty supply stores, mass merchandisers, food stores, drug stores,<br />
cosmetic specialty stores, warehouse clubs, other mass outlets, and the Internet.<br />
The sales values are all the manufacturer level, which means that sales values have been<br />
estimated based on the prices at which manufacturers sell the products to the distributors and<br />
salons. These values exclude the retail and distributor mark-ups on the prices of the products.<br />
The professional market for hair products is broadly divided into two classes that are as follows:<br />
Back- Bar Products: Back-bar products are defined as products used by stylists on<br />
consumers for services performed in the salon.<br />
Take-Home Products: Take-home products, which are also known as salon retail<br />
products, are defined as those professional hair products that are sold through<br />
professional salons and other retail outlets to consumers for use at home.<br />
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KEY MARKET TRENDS<br />
The professional hair care market is in the range of $xx billion <strong>–</strong> xx billion in 2012, growing by<br />
2.5% from the previous year. Europe, of all the geographies, stood at the top with regards to the<br />
share of global sales. The sales figures are all at the manufacturer level. Of all the categories, hair<br />
coloring is the leading category in terms of sales, accounting for around 40% of the global<br />
market sales. One of the major growth factors in this market has been oils. Since the launch of<br />
Morrocanoil, oil segment has witnessed enormous growth and has driven performance of the<br />
overall market. Another factor for growth could be heavy promotional activities in terms of TV<br />
ads, value packages and gifts of purchases especially in the take-home segment in hair styling ,<br />
shampoos and conditioners has driven growth in many parts of the world. The global<br />
professional hair care market sales are expected to increase at a CAGR of around 4.5% till <strong>2018</strong>.<br />
60.0%<br />
Global <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> - % of Respondents Indicating<br />
the Demand for Different Regions , <strong>2013</strong><br />
50.0%<br />
% of Respondents<br />
40.0%<br />
30.0%<br />
20.0%<br />
10.0%<br />
0.0%<br />
Europe Americas Asia Pacific Others<br />
. Global <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> by Segment (2011-<strong>2018</strong>)<br />
<strong>Professional</strong> <strong>Hair</strong> Category 2011 2012 <strong>2013</strong> 2014 2015 2016 2017 <strong>2018</strong> CAGR<br />
(<strong>2013</strong> -<br />
<strong>2018</strong>)<br />
Coloring xx xx xx xx xx xx xx xx 3.8%<br />
Shampoos xx xx xx xx xx xx xx xx xx%<br />
Conditioners xx xx xx xx xx xx xx xx 4.0%<br />
Straightening & Perming xx xx xx xx xx xx xx xx xx%<br />
Styling Products & Sprays xx xx xx xx xx xx xx xx xx%<br />
IndustryARC | 13
RESEARCH METHODOLOGY<br />
The quantitative and qualitative data collected for the “<strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong>” market report is<br />
from a combination of secondary and primary sources. Research interviews were conducted with<br />
senior executives and/or managers of leading <strong>Hair</strong> <strong>Care</strong> product manufacturers and distributors.<br />
These Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative<br />
and qualitative inputs on their operations, performance, strategies and views on the overall<br />
market, including key developments and technology trends. Data from interviews is<br />
consolidated, checked for consistency and accuracy, and the final market numbers are again<br />
validated by experts. The global market was split by products and geography based on different<br />
factors like primary and secondary sources, understanding of the number of companies<br />
operating in each segment and also KOL insights.<br />
We have used various secondary sources such as directories, articles, white papers, newsletters,<br />
annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and<br />
collect information for extensive technical and commercial study of the professional hair care<br />
market.<br />
The key players in the market and its value chain were identified through secondary research and<br />
their market opinions were also gathered in a similar way through telephonic interviews and<br />
questionnaires. We have also studied the annual reports of these top market players. Interviews<br />
with key opinion leaders such as directors, managers, marketing personnel were used extensively<br />
in understanding the need and emergence of the market.<br />
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THE ARC ADVANTAGE<br />
An analytical model lies at the core of our process, ensuring logical consistency<br />
throughout our research. We complement the model with secondary data and<br />
interviews with industry experts to reflect the latest trends. With our final expert<br />
validation, we provide you with only the most accurate and actionable intelligence.<br />
THE ARC PROCESS<br />
Analytical<br />
Method<br />
Base Method<br />
Consolidation<br />
Method<br />
Delphi<br />
Verification<br />
1. Granular<br />
breakdown of<br />
drivers into<br />
factors<br />
2. Validate all<br />
factors in terms<br />
of their present<br />
impact on the<br />
market<br />
3. Assign weights<br />
to these factors in<br />
terms of their<br />
relevance and<br />
impact on the<br />
market<br />
1. Get a topdown<br />
estimate of<br />
the market<br />
2. Follow it up<br />
with a bottom-up<br />
estimate of the<br />
market<br />
3. Check<br />
forconsistency<br />
and new growth<br />
factors that are<br />
relevant over the<br />
next 10 Years<br />
1. Granular<br />
breakdown of<br />
drivers into<br />
factors<br />
2. Validate all<br />
factors in terms<br />
of their present<br />
impact on the<br />
market.<br />
3. Assign weights<br />
to these factors in<br />
terms of their<br />
relevance and<br />
impact on the<br />
market.<br />
1. Verify the<br />
findings of the<br />
model with<br />
experts from<br />
across the value<br />
chain<br />
2. Verify the<br />
findings with<br />
players across<br />
small and large<br />
enterprises<br />
3. Tweak the<br />
model and add<br />
new factors<br />
4. Build the<br />
Analytical Model<br />
4. Build the Base<br />
model<br />
4. Build the<br />
Consolidated<br />
Model<br />
4. Finalize the<br />
ARC Model<br />
ANALYTICAL MODEL BASE MODEL CONSOLIDATED MODEL ARC MODEL<br />
IndustryARC | 15
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