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8 | Special Edition <strong>Bosch</strong> <strong>India</strong> News | January 2014 <strong>Bosch</strong> <strong>India</strong> News | January 2014<br />

Special Edition | 9<br />

Closing of Indo-German Urban Mela<br />

Associates in focus<br />

The Indo-German Urban Mela, started its epic journey in<br />

Mumbai early 2012 and then toured Bangalore, Chennai<br />

and Delhi. It ended its itinerary with the last showcase<br />

in Pune early last year. The 10-day travelling exhibition<br />

in Pune took place at the Deccan College Ground in<br />

Yerawada, from January 11th to 20th. It was part of the<br />

celebrations titled "Germany and <strong>India</strong> 2011-2012: Infinite<br />

Opportunities" to commemorate 60 years of Indo-German<br />

diplomatic ties. The 12 specially designed pavilions came<br />

to life with interactive presentations which showed how<br />

the problem of cities could be addressed. This unique<br />

German road show had over 3,70,000 visitors.<br />

Women at <strong>Bosch</strong> pioneering change<br />

There is a general notion that despite many positive<br />

social changes, <strong>India</strong> remains a male-centric society. And<br />

manufacturing industry even more so.<br />

Diversity has contributed to the success of company. The<br />

women at <strong>Bosch</strong> <strong>India</strong> are just a few among many women<br />

who are pioneering change.<br />

Inclusion of women at work place has become a key factor<br />

in achieving national success. <strong>Bosch</strong> <strong>India</strong> understands<br />

this issue and has taken measures to achieve a balance of<br />

gender. Today the number of women employed at <strong>Bosch</strong><br />

locations in <strong>India</strong> is gradually increasing. <strong>Bosch</strong> <strong>India</strong> was<br />

able to achieve a target of 23.1% of female hires out of the<br />

total technical hires in the country.<br />

Saritha Poovanna – the only woman heading a<br />

manufacturing department at the Bangalore plant, and<br />

the only woman in the common rail pump team, aptly<br />

summarizes the changing times having joined <strong>Bosch</strong> over<br />

14 years ago – “There is increased acceptability of women<br />

in different roles and an understanding of the advantages<br />

that a truly diverse team brings to the organization”.

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