Post-Conference Report - Integer Research

Associação Brasileira
de Engenharia Automotiva
Associação Brasileira
de Engenharia Automotiva
Associação Brasileira
de Engenharia Automotiva
Associação Brasileira
de Engenharia Automotiva
beyond
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- USA
insight
beyond
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Diesel Emissions
Conference Series
Asia | Brazil | Europe | India | Russia | USA
Diesel Emissions Conference Series
Asia | Brazil | Europe | India | Russia | USA
Post-Conference Report
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Associação Brasileira
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Contents
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Conference analysis ..............................................................................................3 - 11
Attendee demographics ............................................................................................12
Testimonials ..............................................................................................................13
Closing remarks .........................................................................................................14
Integer & Conferences
Integer Research is a provider of key business information, market forecasts and commercial strategy
consulting. We are not a ‘conference company.’ Conferences are simply an extension of our core
business. It is the reputation of Integer, our market knowledge, and our contacts that enable us to
produce the industry’s leading Diesel Emissions Conference series. This places Integer in a unique and
privileged market position and allows us to provide the industry with a comprehensive forum to meet,
discuss and debate on the latest industry issues.
In 2012, the Diesel Emissions Conference Series will cover Russia & CIS, Asia, South America, Europe,
India and North America.
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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Analysis
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Day 1
The conference began with an introduction from
Integer’s Director of Emissions, Tim Cheyne, who
highlighted the challenges that the Brazilian
market has experienced through the first half of
2012. There is no option to further delay emissions
regulations and so the industry must find ways
of helping customers face the challenges after 6
months of PROCONVE P7. Discussions looking
ahead to PROCONVE P8 and light duty sectors
were also highly anticipated.
Keynote Session 1: The transition
between PROCONVE P5 and PROCONVE
P7 in Brazil
Lucio Flavio Bicalho, Director of Customer
Satisfaction and Quality, Iveco Latin America
Ltda., started proceedings with a presentation
introducing Iveco’s new generation of ECOLINE
engines designed to meet P7. More than 200
vehicles were durability tested across 5 million
kilometres of road in Brazil. Emphasis was placed
on the need to acknowledge that experiences in
Europe and North America are not always directly
applicable elsewhere, and that a fundamental
challenge in meeting P7 is going to be utilising the
experience in other regions like Brazil, where the
landscape presents a completely different situation
than other markets. While the use of ARLA 32 is
required for engines with SCR-equipped vehicles,
Iveco decided to use both SCR and EGR in its latest
engine range, and defends both technologies.
Domingos Carapinha, Chief Engineer, MWM
International Indústria Automotiva da
América do Sul continued by sharing how MWM
approached implementation of PROCONVE P7 in
its MaxxForce heavy duty engine range, as well
as the potential synergies in off-road platforms.
The presentation focussed on the efficient use of
development time through the use of geometric
optimisation and development of vehicle
performance simulation. In MWM’s current Euro V
engine line, new components were added to the
five core areas of the engine structure, combustion
system, air management system, after-treatment
and electronics (including OBD), resulting in an
estimated 6-7% cost increase. Carapinha cited
complications associated with fuel injection, due to
space issues around the radiator, as the reason for
switching from standalone EGR in North America
to SCR technology in Brazil.
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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Analysis (cont.)
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To end the first session of the day, Nilton
Monteiro, Executive Director of AEA (Brazilian
Automotive Engineering Association),
moderated a discussion on the development
of emissions legislation in Brazil so far, and
the challenges likely to be faced in the future.
The two keynote speakers were joined on the
panel by Alexandre Parker, Governmental &
Institutional Affairs at Volvo do Brasil Veiculos
Ltda., Rodrigo Chaves, Senior Manager at
MAN Latin America and Marcel Luiz do Prado,
Product Portfolio Manager at Scania Latin
America Ltda. Monteiro opened by focussing
on the 5-10% average cost increase that
manufacturers saw as a result of engine technology
development for PROCONVE P7, and the need to
absorb these costs in the market. The notion that
the complexity of SCR technology and the prospect
of ARLA 32 dissuaded customers from purchasing
P7 trucks was raised, and all panellists agreed
that, going forward, a priority must be placed on
educating customers of the operational advantages
in buying P7 trucks. The panel concluded with a
call for the OEMs to discuss and take a proposal to
the Brazilian government on how to better cope
with the next stages of legislation.
Session 2: Future plans for commercial
vehicle emissions reduction
Marcio Schettino, Technical Assistant to the
Secretary of Transportation, São Paulo City
Government provided a comprehensive update
on the emissions reduction initiatives in São Paulo
City targeted at abating the city’s often severe
NOx levels. The city boasts a range of emission
reduction technologies, including biodiesel,
ethanol, hybrid diesel electric, fuel cell buses and
battery electric vehicles. São Paulo’s municipal
vehicle fleet has 15,063 buses, with an annual
diesel consumption of 390 million litres and by
2018, the city’s fleet must be completely run on
renewable fuels.
Laerte Graner, Product Development Chemical
Analyst at Volkswagen do Brasil continued
the session with an overview of Volkswagen’s
approach to PROCONVE P7 legislation for lightduty
commercial vehicles. Brazil’s emissions
legislation pertaining to light vehicles is set to
limit NOx emissions to 0.08 g/km from 2013, and
this considerable reduction in emissions is set to
challenge light-duty engine manufacturers going
forward given the size of the market.
Manfred Schuckert, Senior Manager (S/RC), at
Daimler AG gave an insight into the development
of the Brazilian industry beyond PROCONVE
P7, drawing on experience in other regions,
notably Europe but also in the US and Japan. Dr.
Schuckert outlined the need for a reliable ARLA 32
infrastructure, and commented that committing
to SCR is more likely to prove successful with
consumers if manufacturers do not U-turn over
their choice of engine technology. The need to
reduce vehicle lifetime was also presented, as well
as the implications of new OBD requirements.
To discuss the themes of the session further,
Elcio Farah, Executive Director, AFEEVAS (The
Association of Equipment Manufacturers for
Vehicle Emissions Control in South America)
led a panel made up of Nilton Monteiro,
Executive Director, AEA, Breno Kamei,
Business Development Manager, IVECO Latin
America Ltda., Luis Chain Faraj, Marketing
and Sales Director, Cummins Brasil Ltda.,
Gustavo Teixeira, Diesel Product Engineering,
FPT Industrial, and Carlos Vinicius Massa,
Head of Fuel and Lubricant Technological
Project, Petrobras, where the question of how
quickly Brazil can prepare for PROCONVE P8
was addressed. The panel agreed that energy
efficiency must be tackled, and a key discussion
point emerged surrounding fleet renewal and the
possibility for retrofitting options to be included in
future legislation. Engine manufacturers must test
the implications of sulphur content in fuel, and
with this, the quality of fuel in bordering countries
must also be considered at this stage of transition
in the market. It became clear that fleet owners
will need to consider this issue before assigning
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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Analysis (cont.)
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routes if they have P7 trucks.
Session 3: Global experience of meeting
stringent diesel emissions legislation
Tim Johnson, Director, Emerging Regulations
& Technologies, Corning gave a technical paper
on the range of new engine technologies and the
advances that have been made in order to reduce
emissions. The resulting effect on a wide range of
emissions was analysed, considering in detail SCR
catalyst placement, DPF substrate properties, and
Diesel Oxidation Catalysts.
Gabriel Branco, Director and Co-founder,
Environmentality moderated Tim Johnson,
Director, Emerging Regulations &
Technologies, Corning, Christian Wahnfried,
Fuels, Emissions & Validation, Bosch Brasil,
Manfred Schuckert, Senior Manager (S/RC),
Daimler AG, and Qingyuan Song, Director,
Advanced Research & Technology, Foton
Motor Group in a panel discussion looking at the
global lessons applied to the Brazilian experience
of meeting emissions regulations. Concerns over
the timing of PROCONVE P8 and the readiness of
the industry were discussed. The panel raised the
need to strive for world harmonisation in emissions
legislation, a theme which continued into the
dialogue on Day 2. The importance of OBD as a
tool to operate trucks properly was stressed, and
it was agreed that while engine inspections are
timely and expensive, they are worthwhile.
Ben Patel, Vice President, Emission Control,
Global Research & Development, Systems
Integration, Tenneco Automotive took the
opportunity to update the delegates on the
progress of Tenneco’s Hydrocarbon lean NOx
catalyst technology which offers an alternative to
liquid urea SCR. Hydrocarbon LNC technology uses
ethanol instead of urea solution – a timely and
attractive prospect given the availability of ethanol
in Brazil. While the technology requires further
development before its unveiling, the existing
infrastructure in Brazil led Patel to claim that
“ethanol is Brazil’s Diesel Exhaust Fluid”.
Session 4: Emissions control technology
options used to meet PROCONVE P7
and future emissions regulations
Kurt Krier, Global Vice President, Exhaust
Emissions, Dow Automotive presented on the
future of diesel system architectures for use in
PROCONVE P7 and future legislations in Dow’s
AERIFY particulate filter range. The AERIFY
substrate technology has been offered to OEMs
in prototype format, and is expected to be fully
developed by 2014.
Enric Senar - Serra, Product Manager,
Automotive Catalysts, Haldor Topsoe A/S
followed with an overview of the lessons that
have been learned in the last 10 years in Euro
V applications. As a key issue in Brazil, sulphur
tolerance was discussed and it was reported that
at low temperatures, s1200 fuel affects NOx
conversion. The implications of phosphorous and
urea deposits was also highlighted.
Mohamed Gouda, Product Manager, AVL
demonstrated AVL’s engine development process
in using virtual design verification for diesel
powertrain systems. Changing design parameters
in order to simulate diesel engine conditions is an
increasingly popular method in engine technology
design.
Marcio Auada, Product Engineering and VPI
Manager, Cummins do Brasil ended the day with
a roundup of engine development in Brazil since
PROCONVE P7 was introduced, and the advances
in performance in the latest engine range. The P7
engine range was heavily tested over 6.5 million
km, both under environmental conditions, and
with fuels range from s10 to s1500. Cummins
has been working with ARLA 32 distribution
networks to explain the new technology to dealers
and customers, however the expected sales of P7
engines in the first five months of 2012 was far
lower than expected, and has led to production
capacity reduction.
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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Analysis (cont.)
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Day 2
Session 5: Issues surrounding diesel fuel
quality standards in Brazil
Crystiane Maria Pereira de Souza, Sales and
Supply Analyst, Petrobras evaluated the initial
achievements and challenges in creating an
adequate s50 distribution network at Petrobras
since January 2012. Low sulphur diesel has been
required since 2009, and from 2014 s1800
diesel will be completely replaced with s500
diesel. Petrobras is producing s50 diesel at seven
refineries, with combined capacity able to serve
60-65% of national demand, and is increasing
capacity to be able to serve domestic demand
wholly starting November 2014. Petrobras expects
an increase in s50 sales in the second half of the
year as more P7 trucks enter the market, and
expected sales of s50 diesel in 2012 is 5.5 million
cubic metres.
Rubens Cerqueira Freitas, Supply Deputy
Superintendent, ANP (National Agency of
Petroleum, Natural Gas and Biofuels) gave a
paper on the issues surrounding the use of s10
diesel fuel from the ANP’s perspective. L6 and
P7 vehicles are required to use s10 diesel from
January 2013. Freitas discussed the criteria for
compulsory vs. voluntary stocking of low sulphur
diesel, highlighting cases when there are more
diesel pump channels than gasoline or ethanol,
where the forecourt must offer low sulphur diesel.
While the ANP has no control over pricing of
s50 diesel, questions following the presentation
were almost exclusively regarding pricing, with an
emphasis placed on how the industry can expect
P7 truck owners to pay a premium of around 12
cents per litre for s50 diesel. It was also asked
why older trucks are not encouraged to use better
quality diesel, as current pricing acts as a major
disincentive.
The next panel was moderated by Maëlle Soares
Pinto, Director Global Biofuels Center, Hart
Energy Consulting. Viewpoints were given from
Rubens Cerqueira Freitas, Supply Deputy
Superintendent, ANP (National Agency
of Petroleum, Natural Gas and Biofuels),
Luís Fernando Sabino, Fuels Technology
Manager, Raízen, Ricardo Hashimoto,
Director, Fecombustíveis (National Federation
of the Commerce of Fuels and Lubricants),
Silvia Guimarães, Commercial Manager,
Equipamentos Londrina Ltda., Sergio Luiz
Viscardi, Technical Manager - Fuels and
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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Analysis (cont.)
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Lubricants, Ipiranga on the production and
distribution of s1800, s500 and s50 diesel in Brazil.
The sentiment from the service station chains and
equipment provider representatives on the panel
was that limited advance notice was given prior to
the introduction of s50 diesel which meant that
the upgrading of gas stations mandatorily required
to stock s50 diesel was rushed and could have
been much better managed. Market driven pricing
was somewhat criticised, and comments from the
floor questioned the government regulation of
locations stocking s50 diesel when prices are not
subject to the same level of intervention.
Richard Petti, Chief Operating Officer, Wema
System AS gave an overview of how Wema has
approached the adoption of emissions legislation
around the world. Wema has developed extensive
experience through their work with ARLA sensor
technology. Petti also stressed that the legislation
in Brazil and around the world is too complex to
copy technology systems from existing markets e.g.
Europe or North America, and that a great deal of
customisation is required at the regional level.
Session 6: Further plans to introduce
alternative fuel throughout Brazil
Ricardo Gomide, Deputy Director of
Renewable Fuels Department, Ministry of
Mines & Energy kicked-off the session on
alternative fuels with a presentation on the
Brazilian biodiesel market since the introduction of
B5 in 2010. One of the Ministry’s goals for energy
policy is to increase biodiesel consumption, and this
has been reflected in Brazil’s rise to prominence as
the third largest biodiesel consumer globally over
the last 5 years. The government’s energy plan
forecasts biodiesel demand to rise by 50% to 3.8
thousand cubic metres per year by 2020.
Julio Minelli, Executive Director, APROBIO
(Brazilian Biodiesel Producers’ Association)
presented the campaign of the biodiesel industry
to achieve a mandatory 20% biodiesel blend in
regular diesel. There are now 37 plants that have
been licensed as viable raw materials for biodiesel
production and the paper was very timely given the
announcement last week that Vale is investing in
a palm oil-extraction plant in the Amazon to make
B20 diesel. Minelli stated that the biodiesel chain
is ready for the next steps in securing a supply of
alternative fuel in Brazil, the land and raw materials
are available but development of new oil seeds
is required urgently given the typical 5-7 years
required for new crops to mature.
Minelli then moderated the next panel on the
potential of biodiesel and alternative fuel for
emissions reduction in Brazil, with Alfred Szwarc,
Director, ADS Tecnologia e Desenvolvimento
sustentável, Breno Kamei, Business
Development Manager, IVECO Latin America
Ltda., Eduardo Pinto, Head of Urban Buses
Chassis Sales, Scania Brasil providing comment.
70% of Brazil’s fuels are renewable and so it was
important to discuss what the challenges and
bottlenecks will be moving forward. All panellists
mentioned the involvement of the government
in setting legislation and the need for better
defined policies that foster and value renewables.
The technical complexity of biodiesels will be a
challenge moving forward and the development
should be aligned with other benchmarks being set
such as CO2 savings.
Session 7: Emissions reduction for
non-road vehicles – plans to meet
PROCONVE-MAR 1 requirements by
2015
Luis Chain Faraj, Marketing and Sales Director,
Cummins Brasil Ltda. introduced the first nonroad
session of the conference with a regulatory
overview of emissions reduction for the sector
ahead of MAR-1 implementation in 2015, and
drew noteworthy correlations between the
performance of the Brazilian economy and the
production of agricultural machinery. Challenges
exist in the use of SCR in off-road applications
where space is at a premium and the discussion of
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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these was highly anticipated.
Ricardo Huhtala, Director, AGCO SISU POWER
South America and Jak Torretta, Products
Director, AGCO South America gave a joint
presentation, considering the technology choices
and market issues that will affect compliance
with emissions legislations in the non-road sector.
They brought up a key issue that emerged on
Day 2, that you cannot simply “copy and paste”
technology, and that specific adaptations need to
be applied to the injection system. Huhtala and
Torretta also mentioned the lack of subsidies made
available to the Brazilian agriculture industry, unlike
in Europe and the US.
Enrique Guzman, Integration Manager, FPT
Powertrain Brazil provided insight into FPT
Powertrain’s strategy to achieve reduced diesel
emissions in non-road vehicles. Productivity was a
key area for FPT in meeting MAR-1 legislation, but
importance was also placed on cost of ownership
and ease of operation. Guzman addressed
the trade-off between EGR and SCR engine
technology, and moved on to the specifics of the
operating cost reduction and net savings associated
with the new engines.
A panel moderated by Tim Cheyne, Director -
Emissions, Integer Research followed, with the
following panellists: Ricardo Huhtala, Director,
AGCO SISU POWER South America, Luis
Chain Faraj, Marketing and Sales Director,
Cummins Brasil Ltda., Daniel Zacher, Manager,
Regulatory Affairs South America, John
Deere Brasil Ltda., Rey Agama, Global Engine
Emissions Regulations Manager, Caterpillar
Inc., Alessandro da Silva, Product Safety and
Homologation Specialist, CNH Latin America.
The distinguished panel discussed the solutions for
meeting non-road legislation in Brazil, and straight
away agreed that electronic integration is the
future for meeting non-road legislation through
engine technology, as it allows greater monitoring
of maintenance and operation. While some
markets such as China have been able to adhere
to legislation using mechanical engine technology,
in order to really get the best customer value,
electronic will be the choice. Fuel quality is also set
to be an obstacle that will need consideration as
the legislation implementation date approaches.
Session 8: Global experience of meeting
non-road emissions legislation and
lessons for Brazil
Tim Cheyne, Director – Emissions, Integer
Research gave a global overview of the non-road
mobile machinery market, the harmonisation
of emissions limits, and engine manufacturers’
commitment to SCR technology. Focus was then
turned to the main markets included in Integer’s
NRMM (non-road mobile machinery) market study
and finally a detailed look at the Brazilian market.
Weight class split was analysed as well as forecasts
of production and sales up to 2020.
Richard Bishop, Environmental Compliance,
John Deere Power Systems outlined the key
elements of harmonisation in the non-road
legislation schedule. Bishop stressed that while
some aspects are well aligned by certification,
the approval process requires development. This
detailed look at global certification practices
prompted the following panel discussion with
Tim Cheyne, Director – Emissions, Integer
Research moderating Jaime Enrique Sauerteig,
Director, Compliance & Certification, DEUTZ
Corp., Jak Torretta, Products Director, AGCO
South America, Richard Bishop, Environmental
Compliance, John Deere Power Systems to call
for a harmonisation process for the certification
of engines. It was suggested that Brazil could
potentially save a step of legislation progress
and go straight Tier 4 Final equivalents, however
the real discussion centred around the desire for
engine homologation globally and the potential
for an aligned system at least in South America, if
not globally. Some panellists urged the industry to
allow for transferrable limits and legislative unity
across borders in the hope that this would ease the
burden on engine manufacturers.
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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Day 3
Laura Cross, Analyst, Integer Research began
the proceedings for the ARLA 32 Forum by giving
a case study of Diesel Exhaust Fluid (ARLA 32)
in the North American market, and assessed key
market indicators in the development of the ARLA
32 supply chain in Brazil since January 2012.
Session 1: The current status of
the ARLA 32 market in Brazil and
development throughout South
America
Achille Liambos, Director Air1, ARLA 32
Division, Yara Latin America presented results
on ARLA 32 production and sales in the first half
of 2012 compared with the initial projections. The
market conditions have been substantially different
to what was expected and Yara’s initial downside
estimation that the market for ARLA 32 would
be 40 million litres in 2012 is not expected to be
upheld this year. Liambos added that the size of
the market had been closer to 7.7 million litres in
the first five months of the year, and also said that
when supply is closely located, the price of ARLA
32 is expected to be around 90% of diesel prices.
Laura Cross, Analyst, Integer Research led
a panel consisting of Daniel Hubner, Business
Manager Air1 Brazil, Yara Latin America,
Sergio Luiz Viscardi, Technical Manager
- Fuels and Lubricants, Ipiranga Bruno
Azevedo, Director and General Manager, Peak
Automotiva Ltda., Luiz Claudio Mandarino
Freire, Lubricants Consumers Marketing
Manager, BR Petrobras, during which the
initial achievements of the ARLA 32 market were
discussed. Service station chain representatives
from Petrobras and Ipiranga demonstrated their
distribution plans, and while the prospect of
combined diesel-ARLA 32 pumps was mentioned,
it was clear that this level of investment is
still a long way off given the current market
development. The panel also discussed the
potential opportunities for the expansion of the
ARLA 32 market across South America, to which
the main challenge is likely to be fuel quality, more
specifically, sulphur content.
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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Session 2: Practical application of ARLA
32 in Brazil
Christiano Garrido, Chief Engineer, Iveco Latin
America Ltda put forward Iveco’s involvement and
practical application of ARLA 32 since PROCONVE
P7 came into force. This included a roundup of
system installation, OBD strategy, and ARLA 32
consumption, reported to be mostly between 4
and 5%. Garrido explained misuse testing that has
been performed on the engine range to assess the
implications of adding diesel or ARLA 32 into the
wrong tank. If this occurs, the OBD applies a derating
to the engine.
Luiz Claudio Mandarino Freire, Lubricants
Consumers Marketing Manager, BR Petrobras
continued the proceedings with a comprehensive
look at Petrobras’ strategy for ARLA 32, and
the progress made so far in 2012. Luiz showed
the issues that are likely to arise in terms of
accessibility, especially in remote regions, and
outside of the main cities in Brazil, and also
highlighted that, while in other regions rail
road transport has been utilised, there is not an
adequate industrial rail network in Brazil.
Prompted by requests at other Integer conferences
for some insight into the underlying urea market,
Tim Cheyne, Director - Emissions, Integer
Research gave a paper on the global fertilizer
and industrial urea markets. Tim outlined the key
drivers in the urea market, and the onset effect this
has on the ARLA 32 market.
Session 3: Ensuring the quality control
of the ARLA 32 brand
Victor Simão, Technology Researcher, INMETRO
(National Institute of Metrology, Quality &
Technology) provided an in-depth breakdown
of the INMETRO certification process of ARLA 32.
INMETRO has two stages of ensuring regulatory
control – inspection and compliance. Inspection
of collected samples is designed to test if the
legal requirements are being met, and whether
an INMETRO seal has been issued. If ARLA 32 is
sold without the INMETRO seal, the point of sale
will receive a fine. This makes the quality control
of ARLA 32 in Brazil the most stringent in the
world. The second measure is compliance which
is a more complex process of lab testing to verify
technical requirements of the ARLA 32. Over
10 days of testing recently, INMETRO found no
non-compliance products – all had the INMETRO
seal and necessary information. The next stage
is to begin lab testing however INMETRO has
encountered a problem as no third-party labs
are currently equipped to perform the tests.
Producers are currently using their own labs to gain
certification.
Jeffrey Harmening, Audit Program
Coordinator, API (American Petroleum
Institute) then brought perspectives from the
North American DEF certification programme. The
experience in North America in terms of testing
and compliance was explained, and sampling
demographics and test results were also presented.
Tim Cheyne, Director - Emissions, Integer
Research moderated a panel that included Jeffrey
Harmening, Audit Program Coordinator,
API (American Petroleum Institute), Victor
Simão, Technology Researcher, INMETRO
(National Institute of Metrology, Quality &
Technology), and Fernando Junior, Quality
Manager, Cummins Filtration South America,
with the aim of discussing the global experience of
ensuring quality control of AdBlue and DEF, and
the implications of this in Brazil. It was concluded
that the challenge will not be ensuring the quality
of sealed product, but of bulk supply methods. The
possibility of using chemical tracing indicators was
mooted. The notion of “black sheep” suppliers in
the industry making sub-optimal quality ARLA 32
and undercutting market prices is a serious issue
in Europe, however INMETRO reiterated that the
regulation will be enforced stringently, with fines
and intervention from authorities if suppliers are
found not to comply.
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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Session 4: Developments in the ARLA 32
supply and distribution infrastructure
Fernando Voltolini, Product Marketing Fuels,
Raízen and also a representative of Sindicom
(National Union of Fuel and Lubricant
Distributors) began his presentation on optimum
storage and distribution methods of ARLA 32 by
reiterating the importance of fuel quality, before
moving onto the logistical issues for ARLA 32.
The synergies with lubricant distribution were
highlighted, and it was explained that this is the
reason why packaged product is likely to be so
heavily depended on in the near future. Questions
from the floor prompted Voltolini to estimate that
it would be two years before investment in pumps
was seen at the service station forecourt. Sindicom
believes that by that time there will be enough
volume to justify bulk product.
The final panel of the day addressed the
question of optimum supply modes of ARLA 32
to the Brazilian market. Moderated by Ricardo
Hashimoto, Director, Fecombustíveis (National
Federation of the Commerce of Fuels and
Lubricants), the panel consisted of Achille
Liambos, Director Air1, ARLA 32 Division,
Yara Latin America, Sergio Luiz Viscardi,
Technical Manager - Fuels and Lubricants,
Ipiranga ,Ltda., Luiz Claudio Mandarino Freire,
Lubricants Consumers Marketing Manager,
BR Petrobras and Charles Culverhouse, DEF
Equipment Business Manager, Old World
Industries. The issue of product that has passed
it expiry date was discussed, with field examples
in North America shown as cases where overdue
product has been quality tested and remained
within ISO 22241 specifications. There is an
expectation that P7 truck sales will improve going
in to the second half of the year, and the long
term storing of product should not be a problem,
however the next few months will be crucial. It
was acknowledged that it will most likely be up to
suppliers to kick start the provision of equipment
solutions for ARLA 32, and that this will come at
the point when the market dictates.
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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Attendee Demographics
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E
Company Type
D
C
B
A
The Conference attracted an excellent mix of stakeholders from
across the diesel emissions supply chain, including leading OEMs
from Brazil and beyond.
A Aftertreatment systems/ Auto. Parts/ Testing/ Raw 37%
Materials
B Vehicle and/or Engine Manufacturer 23%
C Government/ Legislator/ Association/ Research Institute 14%
D Oil, Fuels, Chemicals and Lubricants Producer/ Supplier/ 13%
Distributor
E AdBlue Manufacturer/ Urea Producer/ Equipment
Supplier/ Distributor
13%
Job Segment
The Conference attracted stakeholders of a high
level of seniority, across a variety of specialisms.
A Owner/ President/ VP/ Partner/ C-suite/ Director 30%
B Senior Engineer/ Engineer/ Design/ Product Manager 28%
C Business Development/ Marketing/ Sales 21%
D
E
F
G
A
D Member of Government/ Legislator/ Member of 10%
Association
E Senior Manager/ Country Manager/ Program Manager/ 6%
Supply Chain Manager
F Regulation Analyst/ Regulation Specialist/ Researcher 3%
G Professor/ Scientist 1%
C
B
D
B
C
Region
Bringing together a global audience who shared their own
domestic experiences in meeting diesel emissions legislation.
A
A South America 77%
B North America 12%
C Europe 10%
D Asia 1%
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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Testimonials
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“Mandatory for all who work in the
diesel emissions industry”
Renato Sousa, Supervisor, Ford Motor
Company
“Good picture of what is happening
in South America”
Carlo Coco, Senior Applications Engineer
Europe and South America, Stanadyne
“Very good, extremely useful for
industry information”
Eduardo Bernardo, Product Development
Engineer Manager, CNH Latin America
“A valuable educational and
networking experience”
Enrique Guzman, Senior Integration Manager,
FPT Industrial
“Local conference with global input
– bringing valuable information to
the Region”
Stephan H. Blumrich, Vice President & General
Manager, Umicore Brasil Ltda.
“Would definitely recommend”
Axel Peter Roosen-Runge, Sales Manager AST,
AVL
“Excellent level, very interesting and
relevant issues.”
Victor Gomes Simão, Technology Researcher,
INMETRO
“Excellent for understanding the
situation in Brazil”
Tim Johnson, Director, Emerging Regulations &
Technologies, Corning
“Very valuable, especially for
networking”
W Doelling, Manager Business Development,
Alantum
“Excellent opportunity to meet with
senior people from the industry”
Bruno Marques, Sales Manager - South
America, Corning
“Very interesting conference,
building strategies for the market”
Vanderluz Paulino de Souza, NGK
“Important conference for bringing
together Brazil’s leading automotive
industry representatives”
Tadeu C Corderro de Melo, Petrobras
“A conference where you find
the key players and relevant
information”
Fabio Pires, Director Brazil, Tracerco
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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Closing Remarks
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Thank you for supporting this year’s conference. We hope that you found the event, and
this document, useful for yourself and for your organisation. Please do not hesitate to
contact me if you have any further questions.
Best wishes for the future,
Rebecca Shellim
Conference Manager
Tel:+44 20 7503 1265 Mobile: +44 7977 568 492
www.integer-research.com/conferences
Post-Conference Analysis: Diesel Emissions Conference & ARLA 32 Forum Brazil 2012
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