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FIN A N CE - Deutsche Beteiligungs AG

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They are constantly screening M&A markets.<br />

They are important business partners for corporate<br />

sellers or M&A consultants.<br />

Sponsors often present M&A targets to their<br />

portfolio companies and they encourage their<br />

management teams to look for acquisition candidates<br />

themselves. Expansion issues in general<br />

and M&A in particular move up on the corporate<br />

agenda when financial sponsors come into play.<br />

“Before, the company was<br />

geared to technology.<br />

Now it is geared to the market.“<br />

This implies is a certain pressure on the management<br />

teams. Financial sponsors expect a<br />

growth story – the management team has to deliver.<br />

If a management team does not seize this<br />

opportunity, avoids M&A transactions or does<br />

not identify investment targets for free cash<br />

flows, shareholders will most likely demand a<br />

cash-out of the unused capital.<br />

The willingness of a management team to satisfy<br />

their financial sponsor’s expansion appetite is<br />

not the only issue that determines whether the<br />

two parties cooperate well. The competence of<br />

the financial sponsor also plays a role. The interview<br />

results give a clear picture: Only if a<br />

sponsor has truly developed a deep understanding<br />

of his portfolio company’s business model<br />

and the market it operates in can he support the<br />

management team with his M&A expertise. Private-equity-financed<br />

companies do not automatically<br />

have a better chance to expand.<br />

It is up to the financial sponsor to create the necessary<br />

parameters. Some try to achieve this by<br />

<strong>FIN</strong>AN<strong>CE</strong> Studies | Private Equity in Mittelstand Companies<br />

having experienced industry experts accompany<br />

their portfolio companies instead of investment<br />

managers. Some of the interviewees have a contact<br />

person with an industry background and<br />

perceive the communication as fully positive.<br />

The selection of contact persons for the management<br />

teams – investment manager or industry<br />

expert – is only one of the many differences<br />

between private equity companies. They differ<br />

greatly, because they emphasise different issues.<br />

This is seen most strongly in M&A, but also in<br />

reporting and the degree of involvement in daily<br />

business operations. While some financial<br />

sponsors clearly consider M&A as their core<br />

competence, some value a transfer of methods<br />

higher. They carry out benchmark analyses<br />

across their portfolio and try to implement the<br />

identified best practise methods in as many<br />

companies as possible. This type of investor is<br />

less focused on M&A, but rather on process optimization<br />

and organic growth strategies. They<br />

generally have higher reporting requirements<br />

and closely watch business operations. Due to<br />

these – in part drastically – different approaches,<br />

management teams should carefully analyse in<br />

which way the company should develop before<br />

the buyout and select their investor accordingly.<br />

“If this were my company,<br />

I would decide differently.”<br />

The management teams assume overall responsibility.<br />

The majority of the 16 private equity<br />

companies covered in this study understand<br />

themselves as passive investors, as partners for<br />

the management teams. They encourage, point<br />

17

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