paper is better... - delfortgroup delfortgroup

TOP PAPER 

News from Trierenberg ThinPrint Paper 

The Bible in a changing world 

An overview about one of the most printed 

books worldwide 

A family affair 

Joe Kofler joins Kalle Palander for a training 

session 

G’day... ThinPrint! 

T.S.P. Australia introduces itself 

ThinPrint and Samba 

The new sales network in South America

An ode to Paper 

by Ross N. Bradshaw 

Oh you beautiful fibrous body 

Both dressed and undressed 

You long to be touched and caressed. 

Whether white or tinted 

Your dream is to be printed 

Over the rollers and through the blankets 

Mono or four colour 

Your dreams are fulfilled. 

You are fluent around the World 

And available in every language, 

You show us your images, 

We get lost in your text. 

Whilst as old as the Word 

You remain as modern as today’s news. 

You were, you are, and to me you will always be.

Dear Readers, 

The autumn issue of TOP PAPER was 

received with great interest. All 

copies were taken by our readers 

very quickly and we received many 

requests for further copies. 

True to our slogan “Paper is better”, we 

will be happy to send you another paper 

copy of our TOP PAPER at any time. 

Please contact us directly or your nearest 

T.S.P. office. In addition, our website - 

www.paperisbetter.com - is now available 

for you in 7 languages. Several thousand 

visits to our website and downloads show 

the widespread interest and acceptance. 

As the largest European supplier of 

ThinPrint Paper, with global presence, we 

are also responding to the need for an ever 

stronger and global service network. 

With the creation of our T.S.P. office in 

Hong Kong, which also serves as a base 

for supplying the Chinese market, we can 

now use the 20 years experience of the 

Trierenberg Group in Asia to focus on the 

requirements of our customers in 

ThinPrint Paper for Print and Publish. Our 

office manager, Mr Keith Li, is an expert 

both on China and paper with a comprehensive 

knowledge of the Chinese market. 

Especially the growth markets in Asia - 

such as China - are seen by many as an 

opportunity. The Trierenberg Group has 

been doing business with China successfully 

for more than 20 years and is now 

represented with its own office and local 

www.paperisbetter.com 

staff in Hong Kong. We are also running 

two successful production sites in China. 

Trierenberg is ready to support you for 

your “trip to China”. 

The worldwide market presence of the 

Trierenberg Group has also now been 

expanded through the co-operation with 

Peters Papers in South Africa and the setup 

of the T.S.P. Australia office. 

In addition to developing our global service 

network we were able to increase our 

capacities and thus our flexibility for you. 

The year 2005 has started so successfully 

for us that we were occasionally concerned, 

that we are not always being able 

to sufficiently pass on this newly gained 

flexibility to you. 

Let me offer to you my sincere thanks. We 

thank you for your understanding, demonstrated 

considering the difficult booking 

situation, which until now always contributed 

to finding mutual solutions. We 

rely on mutual loyalty and partnership to 

be the most successful business model in 

today’s competitive world. 

Thanks for your confidence in us and in 

our products. Your confidence is our 

incentive to keep striving for perfection! 

Yours 

Martin Zahlbruckner 

Executive Director ThinPrint Paper 

03 

Printed on OP Opaque Cream Smooth © 60 g/m 2 / 40,5 lbs (shade 75)

04 Trierenberg ThinPrint Paper

Content 

Page 

06 

06 Digital Print and ThinPrint Paper 

The best paper for the flexible alternative 

08 G’day... ThinPrint! 

T.S.P. Australia introduces itself 

09 Hing Tai Hong Paper Ltd. 

A leading fine paper merchant captures China 

10 ThinPrint and Samba in South America 

The new sales network in South America 

12 Selling quality medical leaflets in South-East Europe 

OP Medical Print and the Pharma industry 

13 Trierenberg ThinPrint shares honour with the “world of Cantonese opera” 

Madam Bai Xuesian’s work and T.S.P. Dragon’s contribution 

14 A family affair 

Joe Kofler joins Kalle Palander for a training session 

17 Trierenberg ThinPrint Paper’s spirit of Toscana 

OP papírna and Dicart, a profitable and pleasant cooperation 

20 PAPER IS BETTER... IN FAITH 

Information on OP Opaque Cream © 

TM 

22 T.S.P. US and Carolina Public Warehouse: A partnership for customer service 

A lot of paper needs a lot of space 

24 Does paper really make a difference? 

Impact of direct marketing depends on the paper 

TM 

26 PAPER IS BETTER... with Peters Papers 

Our new partner in South Africa 

29 T.S.P. US moves to Atlanta, Georgia 

New locations and opportunities 

30 T.S.P. France and the EU-Referendum 

The President wants to play it safe 

31 The Bible in a changing world 

An overview about one of the most printed books worldwide 

34 Contact addresses 

14 26 


05 


06 Trierenberg ThinPrint Paper 

Digital Print and ThinPrint Paper 

By Petr Maceška, OP papírna 

The traditional method of printing publications, warehousing and logistics is generally an 

expensive and complicated process. Customer satisfaction, together with the pressure of 

decreasing production costs, requires more flexible alternatives. One of them is digital print. 

D 

igital print (or “Print on Demand”) 

reduces production time of printing 

orders, thus simplifying and increasing the 

efficiency of production. From beginning 

to end, all data is digitally processed and 

printed directly without any films or printing 

plates. 

This ensures the customer receives the 

publication: 

- within the requested time 

- with actual content 

- in the requested number of copies 

It’s hard to say exactly how profitable digital 

printing is when compared to offset 

printing, because the exact price level 

depends on many factors. But the approximate 

level is based on an average circulation 

of 1,000 copies (see graph beside). 

To become more competitive in this field 

of printing, we began to test our coated 

and uncoated thin printing papers in digital 

print, throughout the last quarter of 

2004. This took place in a modern, medium-sized 

printing house located in the 

Price per page 

digital print 

offset print 

No. of pieces

Czech Republic. TYPOS Digital Print is a 

subsidiary of TYPOS a.s. situated in a new 

production plant in Pilsen and equipped 

with three digital printing machines. They 

specialise primarily in book printing. 

The tests started with uncoated grades produced 

in Olšany, namely OP Book © 40 and 

50 g/m 2 in standard technical specifications. 

In early February we then began to 

test Tervakoski’s uncoated OP Opaque 

Cream © 50 and 60 g/m 2 and coated TerStar 

Plus © 50 g/m 2 also in standard technical 

specifications. The tests were carried out 

from reel to reel, on the digital printing 

machine OCÉ Vario Stream 7200. The relative 

humidity was only 23% – 27% in the 

production hall and the results, especially 

in uncoated grades, were excellent for both 

printing and converting. The results on 

coated grades were also very good. 

We would like to thank the team at 

TYPOS Digital Print for their support and 

for giving us the opportunity to test our 

products. These positive results will allow 

us to further develop our products and 

service to our customers. 


07 


08 

Trierenberg ThinPrint Paper 

G’day... ThinPrint! 

By Milan Petrmann, OP papírna 

On 1 st January 2005, Trierenberg ThinPrint Paper welcomed a new representative for Australia and New Zealand: Mr. Peter Peters. 

With vast knowledge and experience 

of fine paper, Peter has represented 

a local (Australian) mill for 15 

years; the Finnish paper industry since 1980 

with paper agencies; and the last 6 years 

with Stora Enso, from the date of the merger 

of Enso Gutzeit and Stora. He was 

General Manager Victoria but had nationwide 

and New Zealand responsibility for 

their specialty products which included 

book papers, laminating papers, coreboards 

and liquid packaging boards. Peter has been 

involved with selling Tervakoski ThinPrint 

Paper for some 25 years and more recently, 

actively promoting and selling the Olšany 

range. During his regular visits to Finland 

and the Czech Republic, Peter has not only 

made strong business relationships, but also 

lasting friendships which he looks forward 

to continuing in the years to come. Peter 

will concentrate solely on T.S.P. qualities 

and will bring forth new ideas to ensure the 

current market leadership in this region is 

maintained. 

A family man, Peter is married to Ann 

with two children and four grandchildren. 

He is a keen sportsman, playing golf and 

tennis on a regular basis and walking some 

8-10 kms per day. Swimming during the 

summer months at their beach house is 

another active pastime, as is gardening and 

relaxing with family and friends around 

the barbecue. Travelling on 4 wheel drive 

expeditions to outback Australia has also 

8-B Dendy Street, BRIGHTON VIC 3186 

peter.peters@tsp.tbggroup.com 

Mobile: +61 418 380 352 

been part of their holiday regime over the 

last few years.

Hing Tai Hong Paper Ltd. 

By Keith Li, T.S.P. Dragon 

ith warehouse storage of 300,000 

square feet, storing over 10,000 mt 

of paper, they are proudly the Hong Kong 

– South China agent of Trierenberg 

ThinPrint Paper. 

Quick and Accurate Service 

Hing Tai Hong invested heavily to 

improve service quality. Since 1993, the 

company has invested in computerised 

order placement and stock management 

systems and harnessed efficient and effective 

packing, loading and transportation 

equipment. All of this, ensures quick and 

accurate service for customers. The factory 

is equipped with six paper-cutting 

machines with an annual capacity of over 

35,000 tons per year. Together with packing, 

loading and transportation facilities, 

Hing Tai Hong is committed to providing 

a one-stop-shop service to customers. 


The story began in 1980, when Hing Tai Hong was found bringing quality paper from Europe to Hong Kong, laying a cornerstone for success. 

Today, Hing Tai Hong is one of South China’s leading fine paper merchants. 

W 

Expansions into China 

Serving China was always a development 

goal for Hing Tai Hong. Stationed in Hong 

Kong for more than twenty years, Hing Tai 

Hong has earned trust and recognition 

from customers. Fulfilling their goal, Hing 

Tai Hong has established representative 

offices in Beijing and Shanghai and a new 

factory in Dong Guang. They aim to serve 

the Chinese market with reasonable prices, 

quality products and comprehensive services. 

09 



ThinPrint and Samba in South America 

By Christer Nordman, Tervakoski OY 

In 2004 a strategic decision was made within the Trierenberg ThinPrint division to expand 

operations in South America. Traditionally the nature of the business has been very small and 

based on spot business. But this is going to change – in fact, it has already changed! 

T 

he network of independent agencies 

that was built up during the 

last year, has already brought new 

ThinPrint orders to the group and 

expanded the customer base in these 

regions. For example, an order from Chile 

was received in February exceeding 500 

tons of TerSilk for printing of manuals. 

Our task is now to strengthen our position 

in the market and to establish long lasting 

relationships, not only with the customers, 

but also with our new friends/agents in the 

key markets. We are proud to inform that 

our network of agents in South America 

consists of representation in the following 

key markets: Brazil, Chile, Colombia and 

Venezuela. (see box beside) 

A smooth cooperation between mills and 

agents is of high importance and essential 

for mutual success. This is the case especially 

when talking about remote markets, 

such as South America. However, we are 

confident that our new partners have all 

the required skills and stamina for such a 

challenge! 

As a result of the new structure in South 

America, each of the new agents will be 

introduced in this edition and the coming 

editions of Top Paper, starting with… 

Brazil 

Branac Papel e Celulose Ltda. 

Contact: Mr. Renê Barreto 

Tel: +55 11 304 703 73 

Email: rene.barreto@branac.com.br 

Web: www.branac.com.br 

Chile 

Medovic y Cia. Ltda. 

Contact: Mr. Zarko Medovic de Finis 

Tel: +56 2 777 15 50 

Email: mclmedovic@medovic.cl 

Web: www.medovic.cl 

Colombia 

Papelera Internacional Ltda. 

Contact: Mr. Humberto Chemás Ponce 

Tel: +57 1 287 29 13 

Email: hchemas@epm.net.co 

Venezuela 

P. Siegel Representaciones C.A. 

Contact: Mr. Kai Siegel 

Tel: +58 212 979 68 79 

Email: siegelvc@telcel.net.ve

TM 

PAPER IS BETTER… WITH BRANAC 

Branac was found in 1961 and is presently 

the only multinational paper merchant in 

Brazil. It is a subsidiary of Central 

National-Gottesman Inc, which was established 

in New York in 1886. In Brazil, 

CNG consolidates its presence through 

Branac who offers the best papers in the 

world through their local stocks or via 

direct importation. Tradition, technology 

and excellent service lead Branac to be an 

ever-growing company in the paper market. 


The company operates premises in both 

Sao Paulo and Rio de Janeiro. Of the 58 

highly skilled employees, the main part is 

involved in the merchant business, while 

three are dedicated to the indent business 

managed by Mr. Renê Barreto. The indent 

department is able to benefit from the 

mother company’s support functions, such 

as IT, Credit issues and Human Resources, 

without loosing the flexibility that is highly 

required in the thin print business. 

Trierenberg ThinPrint is looking forward 

to working with Branac in Brazil. 

Welcome to the ThinPrint family! 

11 



Selling quality medical leaflets in South-East Europe 

By Pavel Krmela, OP papírna 

We all know how sensitive the topic of back-selling can be and how important it is to find a balance when sliding on this thin ice. Certainly 

there is no universal recipe to use but let’s share some of our successful steps which will hopefully lead to a new way of doing pharma business 

in the territories of south-eastern Europe. 

t all started in Bulgaria two 

years ago when we began to 

supply one of the most 

advanced printing houses in 

Sofia with OP Medical Print 45 g/m2 I 

. By 

the end of 2003, we sold an annual result 

of 6 tons of paper thanks to the excellent 

work of our Bulgarian agent and his relationships 

with printing houses and a representative 

of the pharma company 

Balkanpharma - the biggest in Bulgaria. 

The representative occupying the position 

of printing and packaging expert, was a 

man desperately looking for new packaging 

solutions which would enable him to 

differ Balkanpharma’s products from their 

competitors. We were invited to one of the 

regular so called trend meetings, held 

between the competitors. 

With Balkanpharma and the back-selling 

policy we managed to get OP Medical 

print 45 g/m 2 through the certification 

process. In July 2004 the certification 

came to an end; OP Medical Print 45 g/m 2 

came into force as a number 1 grade for 

printing 65% of Balkanpharma’s medical 

leaflets and the annual contract for 2005 

came into existence. 

This year Balkanpharma was renamed 

“Actavis”, which is the new name for the 

Pharmaco group of companies who has 

been trading for many years under a variety 

of names in more than 20 countries. 

Companies producing medicines are 

included except those in Bulgaria, Malta, 

Turkey and Serbia. The other subsidiaries 

are only trade companies. 

With reference from the Bulgarian 

Actavis, we have an even better chance to 

succeed with Actavis in Serbia where we 

would like to establish and use the same 

model in the near future. 

Apparently we have succeeded to find a 

common “back-selling” language that is 

closer to the south-eastern mentality and 

can be really effective when used in a balanced 

way.

The spark which first inspired its 

creation was ignited during the 

International Book Fair in 

Beijing when Mr. Luk Chi- 

Cheong, Hong Kong designer of the 

album, came across the Trierenberg 

ThinPrint Magazine “Top Paper” and 

Image Book which were both printed on 

TerStar Plus 65 g/m2 T 

. “The unique Chinese 

silk texture and the special design of the 

butterfly folding pages was utterly inspirational”. 

Mr. Luk made a decision with 

Oxford University Press China, to use 

TerStar Plus to create the special pages of 

this album. 

Biography of Madam Bai Xuesian 

Bai Xuesian was born in April, 1926 in 

Guangzhou, mainland China. After finishing 

her secondary education in Hong Kong, 

she soon became immersed in the world of 

Cantonese opera. At the age 

of 12, she trained under Xue 

Luexian and performed with 

the Juexiansheng Opera 

Troupe. She began to make 

an impact during the war, 

performing for various 

troupes. She became the 

leading player for the 

Juntianhua Opera Troupe by 

the age of 16. Following this 

time, she joined the Xinsheng 

Troupe and began a long 

association with fellow actor Ren Juanhui 

(who specialized in male roles). In 1956, 

she formed the Xianfengming Opera 

Troupe in partnership with Ren Jianhui. 

The partnership was a long-lasting one for 

the pair, who are also firm friends in private 

life. Both retired from the stage in 1966 for 

health reasons. 


Trierenberg ThinPrint shares honour with the “world of Cantonese opera” 

By Keith Li, T.S.P. Dragon 

T.S.P. Dragon in China and its partner Hing Tai Hong Paper Ltd. co-sponsored the paper and binding materials for limited edition Commemorative 

Albums of Madam Bai Xuesian; the most prominent star of Cantonese opera. The album is published only for anniversary and charity shows. 

Hailed affectionately as the 

“Opera Fans’ Lover”, Bai 

Xuesian has made more than 

300 films in her illustrious 

career and has been a household 

name in Cantonese 

speaking communities across 

the world since the early 

1950s. She and Ren Jianhui 

remain active in supporting 

and training new talent under 

the banner of the Chufengming 

Opera Troupe. A serious 

and innovative performer, her contribution 

to the art of Cantonese opera 

remains profound. She received an honorary 

doctoral degree from the Hong Kong 

Academy for Performing Arts in 1996 and 

the Lifetime Achievement Award at the 

20th Hong Kong Film Awards in 2001. 

13 



A family affair 

By Joe Kofler, Trierenberg ThinPrint Paper 

It’s 9am on Sunday the 17th of April and I’m clutching a handful of snow, trying to slow down the bleeding of my hand... I’ve cut myself on the 

super-sharp edge of Kalle Palander’s 8.5kg Atomic skis!

I 

awoke early to take advantage of a lifetime 

opportunity .. to join our Finnish 

ski champion on his morning training session 

at RUKA. Arriving to the slope at 

7:30am, it appeared the whole village was 

sleeping. The only sounds to be heard was 

the hum of the ski lift, the clicking of boot 

buckles, the whoosh of skis gliding down 

a glistening slope and the morning whistles 

from the birds. A clear blue sky and 

glowing sunshine set the idyllic scene for 

what Kalle refers to as, ‘a nice day in the 

office!’ 

Kalle’s dedicated father and lifetime 

couch, Jouni, had already prepared the 

course and Kalle´s elder brother Keke, 

was also there for time keeping and support. 

It was a pleasant display of family 

loyalty and commitment to encourage a 

son and brother in his training regime. 

For it’s at this time when the season is 

over, that Kalle needs to stay motivated 

and maintain his fitness. 

By trying to mirror each run and stay in 

Kalle’s tracks, I gained a serious amount 

of respect and admiration for the speed, 


accuracy and ‘no fear’ required in this 

sport. The hidden fire or spark in Kalle’s 

eyes proves to us that he has what it 

takes. Today Kalle was not only training; 

he was testing ‘which ski fits best’. 

Atomic offer a great diversity of skis and 

it’s important for Kalle to find his perfect 

pair. Perfect might not mean the fastest. 

Some of the faster skis can cause other 

problems on the race, so it’s a matter of 

finding a pair that is fast but stable at the 

same time. Times for 3 different sets of 

skis with varied widths were recorded. 

After 15 practise runs and a best time of 

31.81 seconds, Kalle deserved a cup of 

coffee! 

There’s something Kalle can do faster 

than skiing ...and that’s eat a chocolate 

muffin! So after having recharged his 

energy he shared his thoughts on last season’s 

performance. 2004 felt a little different 

to Kalle .. for a while he was ‘the 

skier’, having won 8 World Cup Slaloms. 

This season, coming 4th in the World 

Championships did not please him at all; 

no-one wants to miss the podium by 1 

place! 

15 



“By trying to mirror each run and stay in Kalle’s tracks, 

I gained a serious amount of respect and admiration!” 

Overall however, Kalle said it was personally 

an ‘amazing season’. Until now he 

used to dominate in Slalom; now he is 

happy to have achieved great results in 

Giant Slalom.. 

His aim or focus at the moment is the 

Olympic Games and to get there in peak 

condition, Kalle will spend his summer 

training twice a day, six days a week. In 

between lifting weights, cycling, swimming 

and more, he spends his day off with 

his lovely partner, Katja. 

Having never held a job outside of skiing, 

we feel it’s time Kalle has some hands on 

experience! Hello Tervakoski!! In Summer 

this year, he will join our Team at the Mill 

for 3 days of hard work. Kalle’s eagerly 

looking forward to this and wants to spend 

lots of time with ‘the workers’ and learn 

more about making paper. He is keen to 

move through different departments to get 

an overall understanding of our business. 

For those taking summer vacations, Kalle 

will be happy to fill in! 

High-speed ski champion becomes highspeed 

paper maker… I like the sound of 

that… 

Right... time to get a plaster!

Trierenberg ThinPrint Paper’s spirit of Toscana 

By Milan Petrmann, OP papírna & Fortunato Staropoli, Paper and Paper-Italy and Dicart-Italy 

n 1994, it is here where OP papírna 

and Dicart met and established a profitable 

and pleasant cooperation. In a 

few years, Dicart, with its 5,000 m 2 warehouse 

and 20 personnel, became a leader 

in distribution together with partners like 

Cartiere Burgo and Stora Enso. Together 

with OP papírna, in a short time they 

became an important player in the thin 

printing paper market and achieved great 

success in the medical leaflet area. 

With consideration towards market stimulus 

and thanks to advantages arising from 

the utilisation of ThinPrint paper, it has 

been decided to promote the enterprise by 

having ready-for-delivery, 40 and 50 g/m 2 


When visiting Toscana for the first time, you can only be amazed by the harmony between landscape and culture, history and arts. Birthplace 

of Italian culture and melting pot of the modern European culture, Toscana has been an extraordinary breeding ground of artistic production; 

the universality of the Renaissance is a bright example. 

I 

The Dicart Team (from left to right): Rossela Mazza, Charlotte Fiorentini, 

Patrizia Borchiellini, Fiorella Santini and Tiziana Alaura. 

paper in the sizes 64x88 cm and 70x100 

cm ream wrapped. The aim of the project 

is to boost this grade of paper into various 

printing areas, with hopes of a positive 

response from the market. 

17 


TM 

PAPER IS BETTER... IN FAITH



TM 

PAPER IS BETTER... IN FAITH 

By Joe Kofler, Trierenberg ThinPrint Paper 

OP 

0 

6 m 

gs 

© 

OP Opaque Cream © is 

an uncoated wood-free 

grade known for its 

excellent opacity, formation 

and surface rough- 

ness. Intended for 1 or 2 colour printing, 

OP Opaque © performs well in heatset, 

coldset and sheet-fed offset. 

OP Opaque © is an acid-free, permanent 

paper grade produced with ECF pulp and 

the finest of fillers. Surface sizing is by 

film sizer, which confers a highly reliable 

printing surface. OP Opaque © is an OBAfree 

grade. Applications include religious 

literature, diaries, black&white and 

coloured publications, catalogues, reference 

material and prestigious WF newspapers.

OP Opaque Cream © 


TK710 TK711 TK712 TK713 TK714 TK715 TK716 TK717 TK718 

Technical data Unit Standard TK720 TK721 TK722 TK723 TK724 TK725 TK726 TK727 TK728 

Substance g/m 2 ISO 536 28 31 34 37 40 45 50 55 60 

Substance lbs 25”x38”/500 19 21 23 25 27 30.5 34 37 40.5 

Caliper µm ISO 534 33 36.5 40 43.5 48 54 60.5 66.5 72 

Bulk cm 3 /g 1.18 1.18 1.18 1.18 1.2 1.2 1.2 1.2 1.2 

PPI 1540 1390 1270 1170 1060 940 840 765 705 

Brightness % ISO 2470:99 69/75 69/75 69/75 69/75 69/75 69/75 69/75 69/75 69/75 

Opacity % ISO 2471 79 81 83 84 85 87 88 90 91 

Smoothness ml/min ISO 2494 150 150 150 150 150 150 150 150 150 

Tear resistance mN ISO 1974 100 110 120 125 130 140 180 200 230 

Tear strength kN/m ISO 1924-2 2.0 2.1 2.1 2.2 2.2 2.4 2.6 2.7 3.0 

Cobb value g/m 2 ISO 535 16 16 16 16 18 18 18 18 18 

OP Opaque Cream Smooth © 

printed on 

TK750 TK751 TK752 TK753 TK754 TK755 TK756 TK757 TK758 

Technical data Unit Standard TK760 TK761 TK762 TK763 TK764 TK765 TK766 TK767 TK768 

Substance g/m 2 ISO 536 28 31 34 37 40 45 50 55 60 

Substance lbs 25”x38”/500 19 21 23 25 27 30.5 34 37 40.5 

Caliper µm ISO 534 30.2 33.5 36.7 40 44 49.5 55.5 61 67 

Bulk cm 3 /g 1.08 1.08 1.08 1.08 1.1 1.1 1.1 1.1 1.1 

PPI 1680 1515 1385 1270 1155 1025 915 830 760 

Brightness % ISO 2470:99 69/75 69/75 69/75 69/75 69/75 69/75 69/75 69/75 69/75 

Opacity % ISO 2471 79 81 83 84 85 87 88 90 91 

Smoothness ml/min ISO 2494 60 60 60 60 60 60 60 60 60 

Tear resistance mN ISO 1974 100 110 120 125 130 140 180 200 230 

Tear strength kN/m ISO 1924-2 2.0 2.1 2.1 2.2 2.2 2.4 2.6 2.7 3.0 

Cobb value g/m 2 ISO 535 16 16 16 16 18 18 18 18 18 

21 



T.S.P. & Carolina Public Warehouse: a partnership for customer service 

By Terry Griffis, T.S.P. US 

T.S.P. US provides sales and customer service to the North American market. The Trierenberg products sold here are all produced in Europe, 

namely Finland and the Czech Republic. 

While some customers are able to 

forecast projects far enough in 

advance to allow for paper production 

and delivery direct from 

mill to printer, others require shorter lead 

times that cannot be met in that way. It 

isn’t a matter of customer forecasting 

inefficiency; it is simply the nature of certain 

market segments. Should that mean 

we are not able to serve those customers? 

Absolutely not! The answer is found in 

mill commitment to invest in local inventories 

and teaming-up with the right 

warehousing and logistics partners. 

T.S.P. US is well into our second decade 

of collaboration with Carolina Public 

Warehouse Inc, located in Winston- 

“From its original 40.000 square foot 

facility, it has expanded through the 

years to its current 

255.000 square foot operation.” 

Salem, North Carolina. CPW has been 

providing quality storage and distribution 

services since 1958. From its original 

40.000 square foot (3.800 m 2 ) facility, it 

has expanded through the years to its current 

255.000 square foot (24.150 m 2 ) 

operation. Since 1990, the company has 

specialised in the paper distribution business, 

becoming one of the south-eastern 

United States’ largest third party logistics 

companies serving paper manufacturers. 

CPW’s attention to detail, can-do attitude 

and consistent focus on customer satisfaction, 

has proven them to be a super 

partner for T.S.P. US and many others. 

Some 20% of CPW’s paper volume is 

comprised of imports, primarily from 

Europe.

With 22 dock doors for receiving and shipping 

trucks and containers, top-of-the-line 

roll handling equipment, pallet handling 

for sheets and operators that have the 

experience and abilities to handle sensitive 

paper products, CPW has excellent infrastructure 

for meeting the paper storage 

needs of the industry. Additionally, CPW 

has its own trucking fleet to meet their customers’ 

daily delivery requirements. They 

are also well connected with other carriers 

and are experts in arranging longer-range 

deliveries. “Just in time” and emergency 

deliveries are part of a normal day for 

CPW. 

Carolina Public Warehouse, Inc. is playing 

a key role in the continued growth and suc- 


cess of T.S.P. US. Having such reliable 

logistics partners opens more opportunities 

for us and the relationship is obviously 

mutual. But the best part of the partnership 

is working with their terrific people. 

Larry, James, Dawne, Brenda, Cathy, Jerry 

and Leon, to name a few, are right there 

and eager to help us serve our customers. 

The cooperation with them is really like 

the cooperation between the sales department 

and the logistics department within a 

single company. We thank them for continuing 

to make our interests their own and 

we look forward to further success as we 

work together. 

23 



Does paper really make a difference? 

By Vesa Hänninen, Tervakoski OY 

Today’s developing direct marketing companies actively study new ways of convincing customers but also measuring the success factors from 

previous campaigns. Naturally the offer itself is the most interesting factor to study and also the most decisive issue in success stories. Also 

colours, layouts and placements influencing the hit rates, are widely measured in test campaigns and further studies. Until recent times however, 

one very important factor has been forgotten – paper, the most important message carrier. 

ued regular customer. Likewise the image 

of the campaign tends to go up, like from 

uncoated to coated grades and from wood 

containing yellow grades to white wood 

free grades. 

A basic example is switching the paper 

from 36 g/m2 LWC into 32 g/m2 high white 

TerCoat Plus © everal recent studies have shown that 

S paper plays a very important role 

when optimising the results of direct 

“The response rate with better surface paper went up by an amazing 4.5%.” 

marketing. The total cost of the cam- the first effect even before having seen or 

paigns are naturally one important understood any colours or message, the 

factor, but finally it is all about max- reader feels the paper as a message carrier 

imising your profits by increasing and forms up first opinions about the 

the hit rate, instead of minimising whole offer. Other important factors are 

the cost level. The slightest increase opacity or print through level and also 

in response can strongly out-weigh whiteness of the paper with moderate 

the increased costs. 

gloss level in order to enable fast and easy 

reading from any angle. 

. This will definitely lift up 

When studying the paper effect on 

the campaign image and increase the 

response rates, it has been clearly shown The quality of the paper is often related to response rate, not to mention encourage 

that one characteristic is above others: the the value of the final product and gained huge savings in postage or other delivery 

feeling or touch of the paper. The message profit level. When data mining is getting costs, especially when postal costs are 

on average has roughly 3 seconds to be more and more accurate, the customer val- drastically increasing in all European 

accepted or thrown into the waste bin and ues increase from being a prospect to val- countries.

The practical example backing the above 

was carried out last year in the UK, when 

a leading advertising agency and one of 

the biggest financial institutions decided to 

study together with the paper supplier the 

paper’s effect on their response rate. The 

paper with a higher opacity, rigidity and 

semi-gloss surface compared to a matt surface 

paper, was attached as an insert into 

major newspapers and printed media. The 

amount of coded inserts was roughly 8 

million, mixed in random order so the test 

was statistically robust. The surprising 

result showed that the response rate with 

better surface and higher opacity paper 

went up by an amazing 4.5% and at the 

same moment, the customer got almost 

1.000.000 inserts for free. Additionally, in 

one insert layout where high opacity 

played a remarkable role, the difference in 

response rate rose by an unbelievable 

21.5%!! 

Trierenberg ThinPrint paper range is suitable 

for this kind of development due to its 

high whiteness and high opacity. When 

comparing our ThinPrint range with LWC 

you will immediately notice the higher 


whiteness in wood-free ThinPrint paper. 

Due to ThinPrint paper’s higher whiteness, 

not only brighter images can be achieved 

but also the opacity level would still 

remain the same. (In addition the paper 

would turn yellow!) 

Visit www.paperisbetter.com to try out our 

Trierenberg Publication Calculation and 

see how the yield factor can save you 

money. 

Our coated and uncoated, wood free paper 

ensures that maximum yield is achieved, 

saving you time and money. Constant 

innovation and service gives us an edge, 

which we wish to share with you. Contact 

one of several T.S.P. offices worldwide to 

experience the ultimate in ThinPrint paper 

technology. 

25 



TM 

PAPER IS BETTER... with Peters Papers 

By Mike Traill, Peters Papers 

Peters Papers and Trierenberg Holding are proud to announce their partnership resulting in top 

quality ThinPrint paper now being marketed in the Southern African Market. 

T 

he Trierenberg Group is headquartered 

in Austria, with two paper 

mills in Traun and Wattens. 

Trierenberg’s ThinPrint papers are 

made on two of the world’s largest and 

most advanced ThinPrint paper machines 

located at Tervakoski in Finland and 

Olšany in the Czech Republic. These two 

highly successful paper mills are dedicated 

to the production of high quality specialty 

ThinPrint papers. 

Since the acquisition of these paper mills 

by the Trierenberg Group, there has been 

significant investment - streamlining efficiencies, 

optimizing quality and increasing 

finishing capacities. There is no doubt that 

today these mills represent the very best 

in ThinPrint paper, backed by the commitment 

of the Trierenberg Group to 

produce the highest quality ThinPrint 

papers. 

Numerous thin printing paper mills have 

exited the market in the past 5 years, 

amongst them: Robert Fletcher - UK, 

Jean d’Heurs - France and Ecusta - USA. 

Two years ago, local producers Mondi 

and Sappi ceased production of standard 

ThinPrint papers below 50 g/m 2 to focus 

on medium weight volume grades. 

The production of high quality Thinprint 

paper grades requires extremely rigid 

John Owen Hughes & Mike 

Traill, Directors of Peters Papers 

South Africa at the ThinPrint 

Paper Mill OP papírna

production criteria, the highest quality 

pulp, technical expertise and paper production 

machinery specifically designed 

for this purpose. 

The range includes coated and uncoated 

ThinPrint papers of low and high bulks in 

the substance range of 25-65 g/m 2 . Thus 

publishers continue to reduce the grammage 

of paper used to optimize postage 

rates and save on space and unit costs. The 

Trierenberg Group offers two families of 

products specifically designed for the 

Pharmaceutical Insert Market. These products 

offer security features designed to 

assist in the prevention of fraud in pharmaceutical 

drugs. Paper runnability, folding 

and printing competence are the products 

core strengths. 

We expect the South African pharmaceutical 

market to follow the developed countries 

move to lighter weight and more 

secure opaque papers that offer improved 

legibility and fold properties. 

“In the past 5 years numerous thin printing paper mills have exited the market.” 


Blue Peter - Cape Town, 

South Africa. A good place 

to discuss paper. 

27 



In addition, the Trierenberg Group offers 

high quality coated and uncoated flexible 

packaging and wrapping grades. As further 

confirmation of our commitment to 

the flexible packaging market, Tervakoski 

and Peters Papers sponsored the Flexo 

Printing Awards in Cape Town on 25 

January 2005. 

Furthermore, the Trierenberg Group has 

been a leading supplier to the South 

African cigarette market for many years 

and continues their commitment to this 

market with the introduction of new 

grades. 

Trierenberg ThinPrint Paper: 

The end use market serviced by Trierenberg ThinPrint Paper products include: 

- High Quality Bibles and Religious Publication Paper 

- Diary Paper 

- Flexible Packaging and Wrapping Markets 

- High Quality Publication ThinPrint Paper 

Product details can be viewed at: www.paperisbetter.com 

Peters Papers: 

Peters Papers are synonymous with the “World’s Finest Papers” and represent 

the market leaders in International Paper and Board Production. 

Peters Papers are honoured to have the Trierenberg Group as partners in 

their illustrious family. 

Peters Papers, a division of the Nampak Group has branches in the following major centers in 

South Africa: Johannesburg, Cape Town, Durban, Pretoria, Port Elizabeth, Polokwane and 

Namibia.

T.S.P. US moves to Atlanta, Georgia 

By Benton T. Ashby & Barry Z. Black, T.S.P. US 

The T.S.P. US office provides sales 

and technical service for every facet 

of Trierenberg operations: ThinPrint, 

medical and tobacco industry. T.S.P. US is 

headed up by Benton Ashby, who has over 

25 years of experience in the ThinPrint 

market. Benton orchestrated the office 

move, to a superb location, with many 

added benefits, such as the advantageous 

totally wireless internet service. 


T.S.P. US has moved the office location to a suburb of Atlanta Georgia. The office is now just a short ride, via Train/Marta or drive from the 

Atlanta Airport. Atlanta is a major city in the United States, which is very accessible for both International and Domestic travel. 

Hanna Ala-Tulijoki, from the Tervakoski 

Mill/Finland and Jana Davidova, from the 

Olšany Mill/Czech Republic, have also 

joined the T.S.P. US office. We at T.S.P. 

US are supported by Linda Striker, from 

the USA, Administrative Assistant. Their 

expertise is unsurpassed; they represent 

excellent communications to the appropriate 

operations within the Trierenberg 

organization. These relationships are noted 

and complimented by our customers here 

in the US. 

T.S.P. US also has two other branch 

offices; one is managed by Terry Griffis, in 

Indiana, with the other location in North 

Carolina, which is managed by Barry Z. 

Black. Being a small group, we’re a close 

team wearing many different ‘hats’; we all 

work together with the Trierenberg organization 

to provide quick and dependable 

service to each customer wherever they are 

located. 

Please visit www.paperisbetter.com for 

contact information of T.S.P. US. 

The T.S.P. US team in front of the new office 

(from left to right): Jana Davidova, 

Ben Ashby and Hanna Ala-Tulijoki 

29 



T.S.P. France and the EU-Referendum 

By Marc Montbertrand, T.S.P. France 

The French Government decided to organise a referendum for the European Constitution. By 

the 29th of May this year, we voted for or against the resolutions present in this Constitution. 

S 

ome countries including Spain, 

The Netherlands, Germany and 

Czech Republic have decided to 

proceed in the same way. Interestingly 

however, the French President is interested 

in the public’s opinion and has decided to 

send this constitution to all French citizens. 

At the beginning of March it was decided 

to print 192 pages of this document and 

distribute 48.5 million copies to French 

citizens. What’s incredible is that they 

decided to use 40 g/m 2 uncoated ThinPrint 

paper with offset printing. The result in 

volume was 12,000 tons of paper, representing 

the biggest order ever placed even 

when compared to rotogravure. Even the 

printers had not seen this kind of order. 

To accommodate this request, we utilised 

all ThinPrint Mills in the Trierenberg portfolio. 

Meetings were organised to discuss 

planning for such orders in the future and 

the best way of how to fulfil the needs of 

the customer and the volumes required. 

Initially, this was an extraordinary challenge. 

Of the volumes received, the most suitable 

decision was to produce part of this order 

at Feurstein on PM 3. Experts from 

Tervakoski and OP papírna defined the 

parameters that had to be respected, in 

order to achieve an adequate quality on 40 

g/m 2 ThinPrint paper at Feurstein. 

“The French President decided to send the EU-Referendum to all French citizens. 

That makes 48.5 million copies, 192 pages each. A volume of 12.000 tons of paper.” 

The first deliveries of paper to the biggest 

printers in Europe, began in March. For 

the Trierenberg Group, this has been a 

great opportunity to achieve great exposure 

and advertising from realistic and 

measurable results, at the same time. 

We thank everybody for their help and 

cooperation; in particular Feurstein and 

their technical services. We also congratulate 

the team on achieving such a high 

quality level in a short time. This positively 

displays good opportunities for all the 

ThinPrint Team in the future. 

Regards from France!

The Bible in a changing world 

By Derek Hill, United Bible Societies 

The Bible has been fundamental to such things as the abolition of slavery in the UK and the 

establishment of the American constitution, as Christians sought to apply Biblical principles in 

their situation. 

H 

owever, history tells us that the 

Church was not always in favour of 

ordinary people being able to read 

the Bible for themselves. Some of 

the first Bibles imported into the UK were 

bought by a Bishop not to be read but to be 

burnt! Ironically, this provided the funding 

for more Bibles to be printed. Today 

although Bible translations in the First 

World are available in every style, from 

“street” language to literary English, and 

every format from paperback novel to 

MP3, the greatest demand and thirst is 

coming from the rapidly growing Third 

World churches of Africa, Asia and South 

America. 

Meeting needs 

The British and Foreign Bible Society was 

established in 1804 in recognition of the 

need for the Bible to be available not just 

in the UK, but throughout the world. Many 

Bible Societies were established around 

the world and in 1946 the United Bible 

Societies was formed as a coordinating 

body. Its charter states: “The world fellowship 

of national Bible Societies joins 

together, as the United Bible Societies, for 

consultation, mutual support and action in 

their task of achieving the widest possible, 

effective and meaningful distribution of 

the Holy Scriptures and of helping people 

interact with the Word of God. Bible 

Societies seek to carry out their task in 

partnership and co-operation with all 

Christian churches and with church-related 

organisations.” 

Today the Bible Societies distribute 

between 21 to 25 million Bibles annually. 

The number of Gospels and portions of 

scriptures produced annually is in the hundreds 

of millions. Together, the Bible 

Societies are the largest distributor of the 

Bible globally. 


“Paper is the single most important material in the production of Bibles.” 

31 



The role of paper 

Paper is the single most important material 

in the production of Bibles. In Bible 

manufacturing, the paper element can be 

between 40 to 60 per cent of the total unit 

cost and therefore represents the biggest 

cost element involved. Reasons for this 

are: 

high pagination: normally 1.200 - 1.400 

pages and sometimes as high as 2.000 

pages. There is a move to re-typeset to 

reduce the average number of pages to 

about 1.000 - 2.000 pages i.e. a reduction 

of about 17%. 

the paper weight: normally 28 g/m 2 to 

36 g/m 2 and can sometimes be as little as 

22 g/m 2 (80 g/m 2 could be considered to be 

a board weight!) 

Opacity: as Bible Societies migrate to 

lower weights, opacity is becoming 

increasingly important. 

Quantity: Bible production by Bible 

Societies utilises about 20.000 tonnes of 

paper annually. More than half of the 

requirement is purchased by printing companies. 

Globalisation 

Bible publishers used to look within their 

own country for production; then within 

their own continent, until eventually South 

Korea became a magnet for this work. 

More recently, globalisation has led to 

European/American publishers placing 

Bible production in other continents, especially 

in India and China where there is a 

lot of web capacity for long runs. 

Opportunities 

The real opportunities are: 

Sheets: much of the work is for minority 

languages and involves short-runs and 

therefore sheet-fed. There is a constant 

pressure on publishers (and Bible 

Derek Hill, United Bible Societies.

Societies are no exception to this) to lower 

their inventories and therefore their print 

quantities. 

Value Added Services: In a lightweight 

paper market dominated by low prices (as 

cheap as they were ten years ago) valueadded 

services are a way of keeping customers 

and avoiding the sometimes 

monthly blood bath for the lowest price. 

Market lower inventories mean that the 

ability to reprint quickly is important - yet 

Bible printing paper is normally ordered 

for each specific print run - not quick at 

all. There is clearly an opportunity for bold 

paper suppliers to locate supplies with 

their major customers, so that they are 

ready to take advantage of changing situations. 

Environmental: An important consideration 

for Bible Societies as well as for large 

publicly quoted companies who are keen 

to manage their corporate reputations. The 

World Bank and religious leaders are seeking 

to work together in bringing about 

change in corporate attitudes to the environment. 

This extends to the use of light 

weight paper and even potential substitutes 

for it. This is creating opportunities 

for paper companies who are not only proactive 

in communicating their environmental 

credentials, but able to demonstrate 

proper audit trail of pulp and mill waste 

products and a pro-active stance. Oil companies 

have responded to pressure by 

appointing their own environmental staff - 

perhaps paper mill groups should do the 

same and campaign from within, before 

campaigners from without, start to make 

their mark. 


33 



Contact addresses 

Sales offices 

T.S.P. France 

23 Rue de Balzac, F-75008 Paris, 

France 

Tel +33 1 53 53 67 45 

Fax +33 1 53 53 68 25 

france@paperisbetter.com 

T.S.P. France services also in Spain 

T.S.P. Germany GmbH 

Siemensstrasse 2, 21465 Reinbek, 

Germany 

Tel +49 40 780 876 40 

Fax +49 40 780 876 48 

germany@paperisbetter.com 

T.S.P. Germany services also in Austria 

and Switzerland 

T.S.P. UK Limited 

The Center, 201-203 London Road, 

East Grinstead, West Sussex, RH19 1HA, 

United Kingdom 

Tel +44 1342 310 440 

Fax +44 1342 310 441 

uk@paperisbetter.com 

T.S.P. UK services also in Ireland 

T.S.P. US 

Dunwoody Village Court, 

1530 Dunwoody Village Parkway, 

Suite 130, Atlanta, Georgia 30338, USA 

usa@paperisbetter.com 

T.S.P. Dragon 

Suite 1207, 12 th floor, South Tower, 

World Trade Center, Harbour City, 

Canton Road, Tsim Sha Tsui, Kowloon, 

Hong Kong 

Tel +852 2730 7187 

Fax +852 2736 7771 

asia@paperisbetter.com 

T.S.P. Dragon services also South-East 

and North-East Asia 

T.S.P. Australia 

8-B Dendy Street, 

Brighton VIC 3186, Australia 

Tel +61 418 380 352 

australia@paperisbetter.com 

H.C. RIBBERINK papier-agenturen b.v. 

Watercirkel 302, NL-1186 at Amstelveen, 

The Netherlands 

Tel +31 20 640 24 85 

Fax +31 20 640 23 29 

benelux@paperisbetter.com 

Paper And Paper 

Via IV Novembre 3, 

20070 Cerro al Lambro (MI), Italy 

Tel +39 02 98 1267 77 

Fax +39 02 98 30 712 

italy@paperisbetter.com 

Peters Papers 

P.O Box 75764, Gardenview, 2027, 

Johannesburg, South Africa 

Tel +27 11 677 9000 

Fax +27 11 677 9306 

smeejl@peterspapers.co.za 

Vimpex Handelsgesellschaft mbH 

Kaerntner Ring 4, P.O. Box 148, 

A-1015 Vienna, Austria 

Tel +43 1 501 51-0 

Fax +43 1 501 511 

louai.kuzbari@vimpex.at 

Mills 

Tervakoski OY 

FI-12400 Tervakoski, Finland 

Tel +358 19 7711 

Fax +358 19 771 537 

ter@paperisbetter.com 

OP papírna, s.r.o. 

Olšany 18, 789 62, 

Czech Republic 

Tel +420 583 384 312 

Fax +420 583 384 338 

op@paperisbetter.com

Imprint 

In charge of contents: 

TBG.Media and Joe Kofler 

Email: marketing@paperisbetter.com 

Published by: 

TRIERENBERG HOLDING AG 

Fabrikstrasse 20 

4050 Traun, Austria 

Design: 

BLAUGRAU MEDIA GmbH 

Elisabethstrasse 16 

1010 Vienna, Austria 

www.blaugrau.at 

Printing: 

DIGITANN 

Tannpapier GmbH 

Fabrikstrasse 20 

4050 Traun, Austria 

www.digitann.com 

Printed on: 

Trierenberg ThinPrint Paper 

OP Opaque Cream Smooth © 

60 g/m 2 / 40,5 lbs (shade 75)


01 / 2005

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