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12 Trierenberg ThinPrint Paper Selling quality medical leaflets in South-East Europe By Pavel Krmela, OP papírna We all know how sensitive the topic of back-selling can be and how important it is to find a balance when sliding on this thin ice. Certainly there is no universal recipe to use but let’s share some of our successful steps which will hopefully lead to a new way of doing pharma business in the territories of south-eastern Europe. t all started in Bulgaria two years ago when we began to supply one of the most advanced printing houses in Sofia with OP Medical Print 45 g/m2 I . By the end of 2003, we sold an annual result of 6 tons of paper thanks to the excellent work of our Bulgarian agent and his relationships with printing houses and a representative of the pharma company Balkanpharma - the biggest in Bulgaria. The representative occupying the position of printing and packaging expert, was a man desperately looking for new packaging solutions which would enable him to differ Balkanpharma’s products from their competitors. We were invited to one of the regular so called trend meetings, held between the competitors. With Balkanpharma and the back-selling policy we managed to get OP Medical print 45 g/m 2 through the certification process. In July 2004 the certification came to an end; OP Medical Print 45 g/m 2 came into force as a number 1 grade for printing 65% of Balkanpharma’s medical leaflets and the annual contract for 2005 came into existence. This year Balkanpharma was renamed “Actavis”, which is the new name for the Pharmaco group of companies who has been trading for many years under a variety of names in more than 20 countries. Companies producing medicines are included except those in Bulgaria, Malta, Turkey and Serbia. The other subsidiaries are only trade companies. With reference from the Bulgarian Actavis, we have an even better chance to succeed with Actavis in Serbia where we would like to establish and use the same model in the near future. Apparently we have succeeded to find a common “back-selling” language that is closer to the south-eastern mentality and can be really effective when used in a balanced way.
The spark which first inspired its creation was ignited during the International Book Fair in Beijing when Mr. Luk Chi- Cheong, Hong Kong designer of the album, came across the Trierenberg ThinPrint Magazine “Top Paper” and Image Book which were both printed on TerStar Plus 65 g/m2 T . “The unique Chinese silk texture and the special design of the butterfly folding pages was utterly inspirational”. Mr. Luk made a decision with Oxford University Press China, to use TerStar Plus to create the special pages of this album. Biography of Madam Bai Xuesian Bai Xuesian was born in April, 1926 in Guangzhou, mainland China. After finishing her secondary education in Hong Kong, she soon became immersed in the world of Cantonese opera. At the age of 12, she trained under Xue Luexian and performed with the Juexiansheng Opera Troupe. She began to make an impact during the war, performing for various troupes. She became the leading player for the Juntianhua Opera Troupe by the age of 16. Following this time, she joined the Xinsheng Troupe and began a long association with fellow actor Ren Juanhui (who specialized in male roles). In 1956, she formed the Xianfengming Opera Troupe in partnership with Ren Jianhui. The partnership was a long-lasting one for the pair, who are also firm friends in private life. Both retired from the stage in 1966 for health reasons. www.paperisbetter.com Trierenberg ThinPrint shares honour with the “world of Cantonese opera” By Keith Li, T.S.P. Dragon T.S.P. Dragon in China and its partner Hing Tai Hong Paper Ltd. co-sponsored the paper and binding materials for limited edition Commemorative Albums of Madam Bai Xuesian; the most prominent star of Cantonese opera. The album is published only for anniversary and charity shows. Hailed affectionately as the “Opera Fans’ Lover”, Bai Xuesian has made more than 300 films in her illustrious career and has been a household name in Cantonese speaking communities across the world since the early 1950s. She and Ren Jianhui remain active in supporting and training new talent under the banner of the Chufengming Opera Troupe. A serious and innovative performer, her contribution to the art of Cantonese opera remains profound. She received an honorary doctoral degree from the Hong Kong Academy for Performing Arts in 1996 and the Lifetime Achievement Award at the 20th Hong Kong Film Awards in 2001. 13 Printed on OP Opaque Cream Smooth © 60 g/m 2 / 40,5 lbs (shade 75)
Page 1 and 2: TOP PAPER News from Trierenberg Thi
Page 3 and 4: Dear Readers, The autumn issue of T
Page 5 and 6: Content Page 06 06 Digital Print an
Page 7 and 8: Czech Republic. TYPOS Digital Print
Page 9 and 10: Hing Tai Hong Paper Ltd. By Keith L
Page 11: TM PAPER IS BETTER… WITH BRANAC B
Page 15 and 16: I awoke early to take advantage of
Page 17 and 18: Trierenberg ThinPrint Paper’s spi
Page 19 and 20: Printed on OP Opaque Cream Smooth
Page 21 and 22: OP Opaque Cream © www.paperisbette
Page 23 and 24: With 22 dock doors for receiving an
Page 25 and 26: The practical example backing the a
Page 27 and 28: production criteria, the highest qu
Page 29 and 30: T.S.P. US moves to Atlanta, Georgia
Page 31 and 32: The Bible in a changing world By De
Page 33 and 34: Societies are no exception to this)
Page 35 and 36: Imprint In charge of contents: TBG.

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