Clusters and the Development of Competitive Advantage
Clusters and the Development of Competitive Advantage
Clusters and the Development of Competitive Advantage
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Public Relations &<br />
Market Research<br />
Services<br />
The Cairns Tourism Cluster<br />
Travel agents<br />
Tour operators<br />
Local retail,<br />
health care, <strong>and</strong><br />
o<strong>the</strong>r services<br />
Food<br />
Suppliers<br />
Property<br />
Services<br />
Restaurants<br />
Attractions <strong>and</strong><br />
Activities<br />
e.g., <strong>the</strong>me parks,<br />
casinos, sports<br />
Local<br />
Transportation<br />
Souvenirs,<br />
Duty Free<br />
Maintenance<br />
Services<br />
Hotels<br />
Airlines,<br />
Cruise Ships<br />
Banks,<br />
Foreign<br />
Exchange<br />
Government agencies<br />
e.g. Australian Tourism Commission,<br />
Great Barrier Reef Authority<br />
Educational Institutions<br />
e.g. James Cook University,<br />
Cairns College <strong>of</strong> <strong>of</strong> TAFE<br />
Industry Groups<br />
e.g. Queensl<strong>and</strong> Tourism<br />
Industry Council<br />
Source: Research by HBS Student Team, 2003<br />
StartUp Jerusalem Cluster Theory 10-18-04 CK<br />
8<br />
Copyright © 2004 Pr<strong>of</strong>essor Michael E. Porter
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