PDF, 35.0 MB - ITB Berlin

WEDNESDAY
6 th MARCH
2013
DAY1
EXCLUSIVE INTERVIEW
regioNAl spotlight: asia
Special Feature: TRAVEL TECHNOLOGIES
TRADE NEWS
Hon. Hisham Zaazou
Minister of Tourism, Egypt
“Egypt has started its
transformation into
becoming a stable
and democratic
country” Read page 23
Hon. Dato’ Sri Dr Ng
Yen Yen
Minister of Tourism, Malaysia
“We are already
the second-largest
destination in Asia
after China, and 9 th
largest in the world”
Read page 35
Manfred Osthues
Co-founder and managing
partner, Protel
“We are highly motivated
to guide our clients
throughout the entire
guest journey”
Read page 41
David Ruetz
Head of ITB Berlin
“The services of the
ITB Buyers’ Circle
save buyers’ time and
significantly increase
their efficiency”
Read page 43
Hall 9
Stand
202
Hall 2.1
Stand
225
Hall 9
Stand
123
$6.5 Trillion and
260 Million Jobs
ITB Berlin 2013 brings together the world of travel
and tourism
The WTTC’s estimate that the economic
impacts of travel and tourism will
contribute some $6.5 trillion to the
global economy and generate 260
million jobs – or 1 in 12 of all jobs on
the planet – is now widely recognised
as a key reference. Indeed, the G20
world leaders for the first time, in 2012
recognised the importance of Travel &
Tourism as a driver of jobs, growth and
economic recovery.
This year, at ITB Berlin, the
announcement of the presence at the
opening ceremony of Chancellor Angela
Merkel and Indonesia’s President Susilo
Bambang Yudhoyono confirm the critical
nature of this sector and the subsequent
importance of ITB Berlin as a guiding
light for the industry. As partner country
of ITB Berlin this year, Indonesia is in
many ways leading the field in terms of
innovative marketing.
(see interview – Hon. Dr Mari Elka Pangestu,
Minister of Tourism and Creative Economy,
Republic of Indonesia – p.20)
Hon. Dr Mari Elka Pangestu
Minister of Tourism and Creative Economy, Republic of Indonesia
Destination Spotlight: ASIA
Asia continues to be the
driving force in global tourism.
According to the latest ITB
World Travel Trends Report,
last year the number of
outbound trips from Asia rose
by seven per cent, due in part
to rising wages. By the same
token, inbound travel is also
flourishing. In this edition, we
give a close-up on “all things
Asia” in our daily regional
spotlight.
Section begins page 27
India

NEWS
5
Making Messe Berlin Unstoppable
Raimond Hosch – CEO of Messe Berlin – to pass his position over to Dr Christian
Göke (current COO) this summer
For years, Messe Berlin CEO Raimund Hosch has poured his heart and soul into making the organisation the success it is…
This will be his last year in this role. Mr Hosch’s memories of ITB Berlin in particular go back a long way. But how, today,
would he best describe how this show has evolved during his time at Messe Berlin?
The focus of this show
is on a dual concept, to
provide a marketplace for
both consumers and the
trade. We have continued to
evolve ITB Berlin and launch
new initiatives for industry
buyers. That is why the trade
fair always attracts well
over a hundred thousand
visitors to the German
capital and is rightfully
considered an international
meeting place, with
three-quarters of over
10,000 exhibitors from
foreign countries. After
four decades, ITB Berlin
still continues to set the
standard for the global
travel industry. Close to 40%
of trade visitors come from
abroad to do business and
to check on the latest market
developments at ITB Berlin.
What are your hopes for
the show’s future?
My hope is that ITB Berlin
will continue to be not
only a place for successful
business but also for
experiencing different
cultures and intercultural
exchange. Furthermore,
it is a place of peaceful
interaction among all the
countries and cultures of
the world. ITB Berlin is
most certainly the travel
industry’s driving force
and gives an important
impetus to a market that is
growing all the time. Messe
Berlin will ensure this trade
fair remains the place for
the industry to meet by
continuing to adapt it to
the needs of both industry
buyers and consumers.
[Interview by Richard Barnes]
ITB Berlin
is most
certainly
the travel
industry’s
driving
force and
gives an
important
impetus to a
market that
is growing
all the time.
Raimund Hosch
Messe Berlin CEO
Do you have any
particularly fond
memories of ITB Berlin
that you can look back on?
I well remember the first
partner country of ITB
Berlin, which was Cuba.
During the opening
ceremony more than 150
dancers of the Tropical Ballet
from Havana presented a
fantastic show that deeply
impressed me. What was
also quite impressive
was their 10 tons of stage
equipment. It is always a
pleasure to experience the
entire spectrum of the travel
industry here in Berlin and
to get a taste of the many
different cultures that
represent the destinations.
A success story ‘till now
– but also for tomorrow
In June 2013, after 14
years of service in this role,
Raimund Hosch will step
down as CEO of Messe Berlin
and enter into well- deserved
retirement.
During this period turnover
increased from 85 million
euros (1999) to 247 million
euros in 2012.
Among his most remarkable
achievements before
departing, Raimund Hosch
notably succeeded in
overseeing the completion
of ExpoCenter Airport Berlin,
which has already hosted the
ILA, Europe’s leading event
for the aerospace industry in
September 2012 and the new
PANORAMA Berlin fashion
show in January 2013. He
also oversaw the completion
of the south entrance and
service areas in 2003 and the
start of construction of the
CityCube Berlin, a new multipurpose
hall.
Alongside Mr Hosch,
Dr Christian Göke has
accompanied the operative
management and business
activities of Messe Berlin.
Dr Göke is without doubt
the perfect person for this
new role, in a business in
which personal commitment
matters so much.
Good luck, Dr Göke, and a
happy retirement, Mr Hosch!
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ITB BERLIN NEWS • Wednesday 6 th March 2013

6 NEWS
ITB Opens in
ITB Berlin News
– Your Official
Information Source
at ITB Berlin
ITB Berlin News is the official international magazine of the
world’s leading travel trade show, covering all its myriad
aspects. Our aim is to give you, the professional visitor to
this event, a concise and synthetic tool to assist you in your
visit and to guide you in your decision making process.
of Robust Gr
World press delivered positive message
at opening press conference
From left to right:
Dr Christian Göke,
Hon. Dr Mari Elka Pangestu,
Dr Michael Frenzel,
Jürgen Büchy,
Márcio Favilla
CONTENT
NEWS ................................................. p.07
itb berlin convention................... p.19
EXCLUSIVE INTERVIEWS..................... p.20
REGION: ASIA..................................... p.27
SPECIAL FEATURES:
TRANSPORT .................................... p.37
travEl technologies ................ p.41
TRADE NEWS...................................... p.43
Responsible Tourism...................... p.44
Where to go in berlin.................... p.45
At the opening press conference of the 47 th ITB Berlin, growing tourism
figures on a global scale, and a positive outlook for 2013 set the stage
for an exceptional show.
The opening press
conference featured
Hon. Dr Mari Elka
Pangestu, Indonesia’s
Minister for Tourism &
Creative Economy, Dr
Christian Göke, COO of
Messe Berlin, Dr Michael
Frenzel, President of the
Federal Association of the
German Tourism Industry
(BTW), Jürgen Büchy,
President of the German
Travel Association (DRV)
and Marcio Favilla,
Executive Director
of Competitiveness,
External Relations and
Partnerships, UNWTO.
“We seek to reflect the
richness and diversity
of the travel industry as
well as its dynamism,
while staying close to new
developments, and as up
to date as possible”, said
Dr Göke. “Consequently,
demand for exhibition
space is the highest ever,
(…) not only is ITB
Berlin fully booked,
we also have the
highest ever number
of two-tier stands,
and a total of 10,086
exhibitors…
and not only is ITB Berlin
fully booked, we also have
the highest ever number of
two-tier stands, and a total
of 10,086 exhibitors.”
Dr Frenzel announced
that Germany had, the
first time, passed 400
million overnight stays in
2012, and, in another first,
there were, according
to UNWTO, 1 billion
tourists worldwide. ”We
are expecting that global
figure to rise to around
1.6 billion by 2020, and
it’s clear that the desire to
travel remains unabated,”
he commented. “We are
optimistic in forecasting
1-2% growth in German
travel in 2013, but we
remain prudent because
we have no control over
currency fluctuations. And
I also would like to point
to the problem of emission
trading which leads to
competitive distortion
ITB BERLIN NEWS • Wednesday 6 th March 2013
www.itb-berlin-news.com

NEWS
7
Environment
owth
of the global market, and
aviation taxes which are
putting more pressure on the
very thin profit margins that
airlines currently generate.”
Hon. Dr Mari Elka Pangestu
Tour operators
and travel
agencies
achieved new
sales records
in 2012
Mr Büchy painted a very
upbeat picture of the
German market: “Despite
adverse conditions such
as economic difficulties,
taxation on air transport and
higher fuel prices, German
travel agencies continued
to register growth last year,
showing the dynamic of our
industry. In financial year
2011/12, tour operators’
sales rose by 5.5 percent to
a new all-time high of Euro
24.4 billion. This was an
even stronger increase than
predicted in the association’s
projections from the end
of November 2012. The
highest sales growth rates
was achieved on mediumhaul
destinations, especially
Mediterranean destinations,
up by 8.5%.”
According to Mr Favilla,
Europe continued to be
the most visited region
in the world. Tourist
numbers were up by 3%;
a very positive result in
the view of the economic
situation in the region,
and particularly following
the strong growth of 2011
(+6%).
Indonesia aims
to be known
beyond Bali
The Indonesian Minister,
Dr Pangestu indicated
that her government was
extremely honoured and
proud to be part of the
world’s largest travel
show, ITB Berlin. “We hope
that visitors to the fair will
be amazed by the wealth
of attractions that we offer.
Our nature and culture are
legacies that are visible
and accessible to anyone
visiting our country. This is
reflected also in our textiles,
in our gastronomy or in our
dances. All are part of our
way of life. We think that
visitors will get a glimpse of
this during ITB Berlin. We
in fact designed our pavilion
in the shape of a Phinisi, a
traditional boat still used
by Bugis sailors in South
Sulawesi”, she highlighted.
“Come to Indonesia, we
welcome you with our
heart. This is why we smile a
lot as all Indonesians will do
everything they can to please
their guests”, she added.
[Article by Luc Citrinot and Gary Smith]
(eds: see also interview
with the minister – p. 20)
ITB BERLIN NEWS • Wednesday 6 th March 2013

NEWS
9
Moving Fast in
a Changing World
GTA looks for ways to increase “footprint or range of
accommodation, services and experiences” at ITB Berlin
With a wealth of experience, privileged relationships and on the ground expertise, GTA is a true leader
in the fully independent travel (FIT) industry. Rolf Schafroth, Chief Executive of Kuoni Global Travel
Services and GTA gives ITB Berlin News an exclusive insight into what his organisation is highlighting
at ITB Berlin 2013.
Rolf Schafroth
Chief Executive of Kuoni Global
Travel Services and of GTA
Rolf Schafroth is Chief Executive of Kuoni
Global Travel Services and of GTA, their
fully independent travel (FIT) business.
With a degree in Business Economics,
Rolf was a management consultant
for Coopers & Lybrand (now PwC) and
Deloitte & Touche. He joined Kuoni as
Head of Financial Controlling and was
quickly named Head of Finance & IT for
Kuoni’s Incoming Strategic Business Unit.
In 2003 he assumed overall responsibility
for Incoming Europe, the Kuoni Group’s
biggest incoming unit, and in 2006 was
named CEO of Destination Management.
In 2007 he was appointed to the
Group Executive Board as Head of the
Strategic Business Division Destination
Management.
Hall 9
Stand 202
We will highlight
our booking sites
– particularly our
European retail
brand, TravelCube
and GTA for
wholesale – which
connect travel
wholesalers, high
street and online
travel agents, tour
operators and
consolidators to
a vast portfolio
of travel options.
We have hotels
and other
accommodation
options, city
tours and transfer
services, unique
experiences,
attraction tickets
and restaurants in
more than 190 destinations
– practically every part
of the world. Increasing
interest in sub-saharan
Africa saw us add 170 hotels
this year on that continent,
while our partnership with
Santika Hotels throughout
the islands of Indonesia
means our travel agents
will benefit from increasing
economic and visitor
interest in this part of the
world.
What are the key tourism
trends at the moment
among your customers?
Value for money is as
important for travel
businesses as it is for
consumers. Hotels and
other suppliers choose
us because we have
an established and farreaching
network of offices
and personnel. There’s less
risk and more to gain by
working with us to market
their properties and
services to a truly global
audience of potential
travellers. They can reach
emerging markets that
don’t yet warrant sales
representatives of their
own. And of course, it’s
incredibly cost effective.
Many hoteliers want to be
sure that they are winning
business through different
channels and different
markets so they can plan in
the face of adverse market
forces. GTA helps them do
that.
For our clients, and
particularly in Europe, they
are seeking to maximise
profitability in the face of
uncertainty. They want
partnerships that offer a
mix of competitive pricing
that they can pass on to
consumers.
They want systems that
are fast and easy to use,
so they can get things
done and move on to
the next job. They want
accommodation and
experiences in destinations
their customers want to
visit. They want to call
on support when they
need it, from people who
understand their business
and their market.
How do you differentiate
GTA’s offering?
GTA has been powering
global travel for nearly
four decades. Our reliable
technology is the bedrock
of our business, connecting
the world’s travel sellers
with unrivalled content
at the best possible
prices. Our integration
with Kuoni has enhanced
our global influence,
ITB Berlin (…)
It’s also a good time to
take the temperature
of the market ahead
of the summer season
which – coupled with a
thorough understanding
of destinations and the
insightful application of
local expertise – helps
us secure year-round
business for our partners.
What do you aim to
achieve at ITB Berlin and
how important is the show
for you?
ITB is another chance for
us to meet many of our
clients and suppliers in
person and our stand (Hall
9, Stand 202) is always
buzzing.
It’s also a good time to
take the temperature of
the market ahead of the
summer season: not just
Europe’s, but for other
parts of the world too as
ITB attracts exhibitors and
delegates from around the
globe.
[Interview by Richard Barnes]
German
Travel
Industry
Club
Honours
Announced
at ITB
Berlin
At one of the most
prestigious travel award
ceremonies on the global
calendar, the German
Travel Industry Club
honoured both national
and international travel
professionals at ITB
Berlin on Tuesday. Kurt
Ritter was recognised for
decades of services to the
global travel industry with
the Lifetime Achievement
Award. One of the longest
serving executives in the
international hospitality
industry, Ritter was
President and CEO of
the Rezidor Hotel Group
between 1989 and 2012,
and helped Rezidor
become one of the world’s
fastest growing hotel
companies. Meanwhile,
Roger Willemsen, a travel
journalist, television
presenter and producer,
was crowned Tourism
Ambassador for 2013 for
creating “bridges between
cultures and thus inspiring
people to travel.”
This year, the German
Travel Industry Club not
only awarded quality work
by outstanding travel
industry professionals,
but also acknowledged
travel businesses that
promote social and
corporate responsibility.
Johannes Zurnieden,
founder of Phoenix Travel
in Germany, was inducted
into the Travel Hall of
Fame for enshrining
the importance of
philanthropy in Phoenix’s
corporate philosophy long
before the term Corporate
Social Responsibility (CSR)
was invented. For almost
40 years, Phoenix Travel
has been involved in
charitable projects such as
Bread for the World, and
for significant financial
contributions to natural
disaster relief efforts.
ITB BERLIN NEWS • Wednesday 6 th March 2013

NEWS
11
Not to be missed
Press Conferences on 6 th March
Time Speakers Location
10:00 am - 11:00 am Tunisia ICC Berlin, Hall 9
11:00 am - 01:00 pm ADAC (automobile association) travel monitor 2013 Funkturm Lounge
11:00 am - 12:00 am Thuringia Hall 11.2, Booth 103
11:00 am - 12:30 pm VIR: Online Summit 2013 ICC Berlin, Hall 4/5
11:00 am - 11:45 am Health and beauty trends 2013, beauty24, Health and beauty hotels & resorts and GfK Press Conference Room, Hall 5.3
11:00 am - 12:00 pm ”The price is right: Will the rate parity disppear?“ Panel discussion 2013 Greenline Hotels and SRH universities ICC Berlin, ICC-Lounge
11:30 am - 13:00 pm Swissotel Hotels & Resorts ICC Berlin, Salon 19
12:00 pm - 13:00 pm Incredible India ICC Berlin, Hall 8
12:00 pm Qatar Airways ICC roof garden
12:00 pm - 13:30 pm Croatian Tourist Board ICC Berlin, Hall 10
15:00 pm - 18:00 pm Kazakstan welcomes the world: EXPO 2017 in Astana and the opportunities for developing tourism ICC Berlin, Salon 13/14
15:30 pm - 16:30 pm Serbia Messegelände, Großer Stern, VIP-Room 2
15:30 pm - 16:30 pm Spain ICC Berlin, Hall 9
16:00 pm - 17:30 pm Moscow Exhibition and Convention Agency ICC Berlin, Salon 17/18
16:00 pm - 16:45 pm Whisky & A Blether: Press Briefing with VisitScotland Press Conference Room, Hall 5.3
16:00 pm - 17:00 pm Trinidad and Tobago Hall 3.1, Booth 220
17:00 pm - 17:45 pm Istria and Kvarner: News and trends of the Croatia top destinations Press Conference Room, Hall 5.3
13:00 pm - 17:00 pm Austria workshop - Feratel Media Technologies AG Messegelände, Großer Stern, VIP-Room 1
13:00 pm - 14:00 pm Deutsche Zentrale für Tourismus (German Central Office of Tourism) ICC Berlin, Hall 7
13:00 pm - 14:00 pm GfK (market research agency) ICC Berlin, Salon 17/18
13:00 pm - 13:45 pm Norwegian Cruise Line: Award winning and innovative continued success ICC Berlin, Hall 7Press Conference Room, Hall 5.3
14:00 pm - 15:00 pm Innovations at Accor ICC Berlin, Salon 15/16
14:30 pm - 16:30 pm The Euregio Maas-Rhein - a cross-border region, a wealth of tourist destinations ICC Berlin, Salon 22
15:00 pm - 17:00 pm Scandlines shipping line ICC Berlin, Salon 20
15:00 pm - 17:00 pm Cyprus Tourist Board Funkturm Lounge
15:00 pm - 19:00 pm MysteryCheck 2013 - The adventure of finding accommodation - IRS Consult ICC Berlin, Hall 4/5
Readers can find the complete list of press conferences on the official ITB Berlin 2013 web site
ITB BERLIN NEWS • Wednesday 6 th March 2013

14 NEWS
ADVERTORIAL
50 th JFK
Memorial
Set to
Boost
Visits to
Dallas
“The 50 th :
Honoring the
Memory of
President John
F. Kennedy”
will take place
November 22,
2013 at Dealey
Plaza in Dallas.
Fun, Hands-on Experiences
Michigan announces new attractions for 2013
With 2013 underway, visitors to Michigan can look forward to a wide range of new and
improved lodging options, dining spots, and activities this year, including milestone anniversary
celebrations. Michigan has several new museums and exhibits for visitors to explore this year…
Here are just some:
Visit the world’s premier
automotive exhibit
at Driving America in The
Henry Ford in Dearborn.
A ground breaking
collective art exhibit
honouring President
Barack Obama is now on
display at the Charles H.
Wright Museum of African
American History.
The Detroit Historical
Museum has reopened
with three new permanent
exhibits: the Gallery of
Innovation, the Allesee
Gallery of Culture and
Detroit: the Arsenal of
Democracy.
The Eli and Edythe Broad
Art Museum, a premier
venue for international
contemporary art, is now
open on the campus of
Michigan State University.
Mount Pleasant Discovery
Museum
www.michigan.org
Detroit
“The 50 th : Honoring the
Memory of President John F.
Kennedy” will commemorate
Kennedy’s life and legacy
of leadership, taking place
at 12:25 p.m. on November
22, 2013 at Dealey Plaza in
downtown Dallas, where the
President was assassinated
in 1963.
“This is an event to honor the
remarkable life and legacy of
the leadership of President
John F. Kennedy,” said
Mayor Rawlings, Honorary
Chairman of “The 50 th ”
committee.
“The 50 th : Honoring the
Memory of President John F.
Kennedy” will be free and
open to the public.
Finger Lickin’ Good…
Discovering the Real
Thing
Kansas and Oklahoma are under the spotlight
at ITB Berlin 2013… with a new promotion
for exceptional eateries. With the modest
appearance of many of these restaurants,
travellers could well pass right by, never
knowing the truly exceptional and mouthwatering
food they are about to miss.
Indeed, Americans share
a love affair with comfort
foods, and Kansas &
Oklahoma have the history
of doing it right - not so fast,
but oh so good! Local momand
pop joints continue to
craft fried onion burgers,
sassy sauces, extra crispy,
finger lickin’ fried chicken,
succulent fork-tender
steak, slow-cooked BBQ
meats, home-style fried
pies, and cinnamon rolls
the size of your head.
You can’t go wrong by
ordering house specialties
at White River Fish Market
in Tulsa, Cattleman’s
Steakhouse in Oklahoma
City, WheatFields Bakery
Cafe in Lawrence, and
Smokin Joes Rib Ranch
in Davis. Try an onion
burger at Robert’s Grill in
El Reno, the cinnamon
rolls at Neighbors Cafe’ in
McPherson, a blue plate
special at Old Sweet Shop
in Wichita, or a succulent
Hanks-Hamburger-Tulsa
cowboy steak at Grand
Central Grill in Cottonwood
Falls.
Kansas/Oklahoma Travel
and Tourism’s websites
house complete lists – in
the “dining” section of
www.TravelKS.com
and www.TravelOK.
com.
JFK Memorial
Quidditch Comes to
Rockford
Region to host first Quidditch
tournament
A new sport, straight out of J.K. Rowling’s
Harry Potter series, is sweeping college
campuses across the USA and has landed in
the Rockford region.
The Rockford region will
host its first-ever Quidditch
tournament April 26-27,
2013 on the Rockford Park
District soccer fields.
The game was created
by Middleburry College
students in 2005 and
quickly spread to other
universities in New
England and then across
the United States. The sport
now boasts more than
1,000 teams and is played
on six different continents.
Some modifications
have been made to
accommodate the
players’ lack of magical
abilities. For example
brooms remain grounded
and the yellow snitch has
traded its wings for legs.
ww.gorockford.com
ITB BERLIN NEWS • Wednesday 6 th March 2013
www.itb-berlin-news.com

Hall 2.1
NEWS
15
ADVERTORIAL
California
Tempts
Travellers in
2013 with New
Events and
Attractions
Across the State
Pebble Beach - California
California is beckoning
visitors in 2013 with exciting
new offerings, fantastic
festivals and sensational
sporting events in dream
vacation destinations as
enticing as they are diverse.
Atop rugged mountains, on
sparkling beaches, against
sun soaked deserts, amid
charming vineyards and
in bustling urban escapes,
travellers to California will
find new hotels, attractions,
museums and performing
arts centres opening in
2013.
This year, California will
play host to a series of
month long festivals sure
to delight wandering
foodies and oenophiles, as
well as travellers looking
to experience the state’s
pioneering efforts in
sustainability.
New Tom
Bradley
Terminal
at LAX
The excitement continues
in Los Angeles County with
major new infrastructure,
arts, culture and luxury
accommodations debuting
in 2013. The $1.7-billion New
Tom Bradley International
Terminal at Los Angeles
International Airport (LAX)
will open the West Gates
and Great Hall –featuring
dining, shopping and other
passenger amenities – in
spring.
Just a short hop to the
south, Orange County has
dramatic new spaces and
enticing new attractions
on tap for visitors in 2013.
In January, the Anaheim
Convention Center’s new
Grand Plaza opened with
more than 100,000 square
feet of year-round outdoor
event space featuring lush
landscaping, dramatic water
features, ample seating and
special event lighting and
infrastructure.
With all these new offerings
on deck, the Golden State
is the place to be in 2013.
For more information
about Visit California
and for a free California
Visitor’s Guide, go to:
www.VisitCalifornia.
com.
This
year,
California
will play host
to a series of
month long
festivals sure
to delight
wandering
foodies and
oenophiles
Viva Florida 500: Sunshine
State Quincentennial in 2013
© Visit Florida
Way back in 1513, while Spanish explorer Juan Ponce de Leon found
neither gold nor the legendary Fountain of Youth, his discovery of the
paradise he named La Florida (land of flowers) inspired European colonists
to settle there.
“Viva Florida 500” will
celebrate that meeting of
Old and New worlds by
showcasing Florida’s native
heritage and 500 years of
influence by peoples from
Spain, France, Great Britain,
Africa and the Caribbean.
The paradise that Ponce
named La Florida, land
of flowers, today is the
world’s preeminent tourist
destination. Experience Viva
Florida 500 by exploring this
cradle of history. Throughout
2013, “Viva Florida 500”
will host numerous
commemorations
honouring Ponce de Leon’s
adventures and the state’s
longstanding ties with
Spain. These celebrations
will add great interest and
excitement to any visit to
the sunshine state.
History Lives
St. Augustine, Florida is
the United States’ oldest
city, colonised in 1565 – at
the behest of King Phillip
II of Spain – by Don Pedro
Menendez de Aviles, who
became the state’s first
governor. The Spanish
influence on St. Augustine
is unmistakeable, from
the massive Castillo de
San Marcos that protected
the city from attack to
the colourful Spanish
architecture and narrow
streets. Go back in time
at the Colonial Spanish
Quarter, teeming with
living-history re-enactors
and working vendors
practicing Old World skills.
Go to visitflorida.com/
viva to browse the 2013 Viva
Florida events scheduled
for St. Augustine -- and for
Florida’s many Spanishinfluenced
destinations.
Royal
celebrations
St. Augustine authorities
have invited Spain’s King
Juan Carlos and Queen
Sofia to dedicate the bells of
the St. Augustine Cathedral
Basilica in the spring of
2013, with a royal reception
to follow. Gov. Rick Scott
St. Augustine
travelled to Spain to invite
the Spanish royals to a Viva
Florida 500 Anniversary
Gala.
ITB BERLIN NEWS • Wednesday 6 th March 2013

16 NEWS
ADVERTORIAL
Chicago’s
Mayor
Announces
Further
Investment
in “Choose
Chicago”
Chicago
Mayor Rahm Emanuel, along
with the Chicago Department
of Aviation and Choose
Chicago, have announced
that Choose Chicago will
receive an extra $5 million
in annual funding to foster
joint marketing efforts to
promote Chicago and access
to the City through O’Hare
and Midway Airports. This
partnership will enhance
both the mission of
increasing airport usage
and promoting the City of
Chicago as an international
travel destination.
“The partnership announced
today between the Chicago
Department of Aviation and
Choose Chicago is part of
a multi-faceted approach
working toward our goal of
50 million visitors in the City
of Chicago annually,” said
Mayor Emanuel. “These
new efforts will boost both
local economic development
and job creation. Increasing
tourism and business travel
to Chicago is a central part of
my economic strategy and it
will further establish the city
as an international hub for
the United States.”
© Julienne Schaer/ NYC & Company
Urban Excitement
NYC and Company Launches New Brooklyn Neighborhood
Toolkit for Travel Professionals
As more hotels
and attractions
debut in Brooklyn,
this new resource
provides invaluable
information to
better promote
neighborhood visits.
NYC & Company, New
York City’s official
marketing, tourism and
partnership organization,
today launched a new
Brooklyn tool kit designed
for the international and
domestic travel trade to
promote and sell the City’s
Since
2006, hotel
development in
New York City
has expanded
more than 30
percent from
71,000 rooms in
2006 to 93,000
rooms now.
most populous borough.
The new “Brooklyn,
Downtown and Nearby
Neighborhoods” tool
kit—being launched this
week during ITB, the
world’s leading travel
trade show—will provide
relevant information
and showcase the area’s
hotels, attractions,
cultural organizations and
transportation offerings.
The new resource is
part of an overall effort
by NYC & Company to
encourage more visitation
to the city’s diverse
neighborhoods. Travel
trade partners can access
detailed information on
this new tool kit, including
a Brooklyn video, at
nycgo.com/traveltrade.
“As new hotels and
attractions debut in
Brooklyn, NYC & Company
is encouraging more
visits and stays in the
neighborhoods of the city’s
most populous borough.
Today’s launch of the
new Brooklyn tool kit will
provide travel professionals
with the resources they need
to better sell and increase
bookings to this diverse
and inviting borough,”
said NYC & Company
CEO George Fertitta.
The new Brooklyn tool
kit will include a new
product fact sheet for the
neighborhood; a consumer
focused video conveying
the feeling of the area;
neighborhood imagery;
a neighborhood map
highlighting enclaves such
as Downtown Brooklyn,
Williamsburg, DUMBO,
Brooklyn Heights, BoCoCa
(Boerum Hill, Cobble Hill
and Carroll Gardens), Fort
Greene, Prospect Heights
and Park Slope; and online
content available to the
tour operator community
at nycgo.com/traveltrade.
A variety of hotels including
conference, express and
boutique properties will be
spotlighted as part of the
new tool kit including the
Aloft New York Brooklyn
(176 rooms), Fairfield Inn &
Suites New York Brooklyn
(133 rooms), Holiday
Inn Express Downtown
Dumbo - Brooklyn Bridge Park
Park Slope - Gorilla Coffee
Brooklyn (104 rooms),
Hotel Indigo Brooklyn
(128 rooms), Sheraton
Brooklyn New York
(321 rooms), New York
Marriott at the Brooklyn
Bridge (665 rooms), NU
Hotel (93 rooms), Holiday
Inn Express Brooklyn
(115 rooms), the Best
Western Plus Arena (56
rooms), Hotel Le Bleu
(48 rooms), Condor
Hotel (35 rooms) and
Hotel Le Jolie (54 rooms).
Since 2006, hotel
development in New York
City has expanded more
than 30 percent from
71,000 rooms in 2006
to 93,000 rooms now.
During this time period,
approximately 72 hotels
representing close to 6,200
rooms have opened in the
City’s boroughs beyond
Manhattan, providing
visitors with more
experiential options than
ever before. Since 2011,
Brooklyn has seen the
opening of 8 new hotels,
with 6 more in the pipeline
through 2016.
© Joe Buglewicz / NYC & Company
ITB BERLIN NEWS • Wednesday 6 th March 2013
www.itb-berlin-news.com

Hall 2.1
NEWS
17
Madison
Celebrates
50 Years as
“The Place
to Meet” in
Washington
Blossoms & Presidents
Washington DC has “spring in its step” following the
Presidential inauguration in January
The Nation’s Capital,
Washington DC, is taking
on growing importance as a
tourist destination. ITB Berlin
News spotlights the latest
highlights.
The upcoming National Cherry
Blossom Festival in Washington DC
(April 2013) is the USA’s greatest
springtime celebration. The 2013
Festival, March 20 – April 14,
includes three spectacular weeks
and four weekends of events
featuring diverse and creative
San Francisco
San Francisco has always been a
sweetheart for European visitors,
as they feel the local ties in this
extremely cosmopolitan, vibrant
and colourful city. And San
Francisco International Airport
(SFO) offers non-stop flights to
more than 31 international points
on 30 international carriers. This
year, there are even more reasons
to visit. Here are just a few…
SFJAZZ Center Opened
January 21, 2013
The $60 million, SFJAZZ Center,
at 205 Franklin St, which opened
on January 17, 2013, is the first
center anywhere in the country
for jazz designed and built from
the ground up. The 35,000-squarefoot,
transparent structure designed
by Mark Cavagnero of Mark
Cavagnero Associates, features a
flexible, 700-seat performance hall,
programming. Last year’s festival
won its organisers the prize for
the best event website (www.
nationalcherryblossomfestival.
org) among a swathe of Pinnacle
awards. “Striving for the highest
degree of excellence in festival and
event promotions and operations in
every budget level and every corner
of the globe, this competition has
not only raised the standards and
quality of the festivals and events
industry to new levels, but also
shows how event producers can use
innovation and creativity to achieve
dedicated space for education and
professional development; three
rehearsal spaces; a digital music lab,
and a sidewalk-level restaurant/
café. For information visit www.
sfjazz.org or call 415-398-5655.
The Bay Lights,
World’s Largest LED
Sculpture, Celebrates
75 th Anniversary of Bay
Bridge
Inspired by the 75 th anniversary
of the Bay Bridge in 2011, The
Bay Lights is a fine art piece
designed to be installed on the
western span and viewable from
San Francisco and points north,
but not by drivers crossing the
bridge. Measuring 1.8-miles-long
and 500-feet-high, the high-tech
light sculpture design features
25,000 individually programmable,
energy-efficient LED lights mounted
Whitehouse Spring
a higher level of success,” said IFEA
President & CEO, Steven Wood
Schmader, CFEE.
The US capital is putting its best
foot forward with an impressive
number of hotel rebuilds,
including the Hay Adams, which
has enclosed its rooftop terrace
overlooking the Whitehouse, and
a 22-million dollar rebuild for the
Madison, which looked so good
after the work was done that the
Loews group snapped it up as its
new flagship in the DC area.
As If You Didn’t Already Have Enough Good Reasons to Visit…
on the bridge’s vertical cables. The
Bay Lights will remain on the bridge
for two years.
The New Exploratorium
Opens April 17, 2013
On April 17, 2013, the new
Exploratorium, San Francisco’s
internationally acclaimed museum
of sciences, art and human
perception, will open on Piers 15
and 17, located on San Francisco’s
historic northern waterfront at
Embarcadero and Green streets.
The new museum will feature 150
new exhibits, a Bay observatory,
outdoor gallery and free civic
space. For information visit
www.exploratorium.edu or
www.press.exploratorium.edu.
More info on San Francisco:
www.sanfrancisco.travel
Washington’s Madison Hotel
has been celebrating its 50 th
anniversary over the past
month.
In February 1963, President
John F. Kennedy was on
hand for the opening of
the establishment. Since
then, the hotel has played
pivotal roles in international
politics, acting as a temporary
Kremlin in 1987 while
Soviet leaders met with
the Reagan Administration
as well as a temporary
Oval Office for George W.
Bush, just before he took
office in 2000. Beginning in
2011, a revitalization plan
was inspired by a desire
to modernize and update
the look and feel, without
sacrificing Washington, D.C.
as a “sense of place.”
The adjacent “The Federalist”
restaurant stars executive
chef Tim Recher, who is
putting his own mark on
modern interpretations of
classic American dining. From
humble beginnings, Recher
went on to work with some
of the country’s best chefs
preparing the inaugural
dinner for President Barack
Obama, and was recently
named Chef of the Year by
the Nation’s Capital Chefs
Association, in recognition of
embracing new approaches
to incorporating artisanal
and regional ingredients into
his menus, and is a winner
of the Presidential Medal
from the American Culinary
Federation.
Madison Exterior
ITB BERLIN NEWS • Wednesday 6 th March 2013

ITB Berlin CONVENTION
19
Media Titans,
Innovators and European
Travel Leaders Headline
at PhoCusWright@ITB
Travel industry research
authority PhoCusWright
is holding a pioneering
programme for its
premier European
event, PhoCusWright@
ITB Berlin, taking place
Wednesday 6 th March 2013
in conjunction with ITB
Berlin. Now in its eighth
year, PhoCusWright@ITB is
designed to help executives
capitalize on the advances,
strategies and innovations
that are shaping the
global travel, tourism and
hospitality marketplace.
This year’s program brings
together travel startups,
media powerhouses,
social pioneers and several
of Europe’s key travel
companies to debate and
define the future of travel.
Confirmed speakers
include executives from
Accor, Google, Facebook,
Airbnb, Odigeo, Hotels.com
and more. PhoCusWright
analysts will share
insights on key European
travel trends and deliver
groundbreaking research
on the emerging Middle
East travel market and the
travel payments landscape.
Lively roundtable sessions
will assess the state
of travel startups and
examine how travel’s
new intermediaries are
disrupting the marketplace.
PhoCusWright@ITB
is followed by The
PhoCusWright New
Media Summit (7 th March
2013), which draws new
media professionals
to Berlin each year to
engage with other social
media enthusiasts, share
strategies and weigh in on
what’s next for mobile and
social.
High Demand at
ITB Berlin from the
Middle East, Asia
and South America
Worldwide demand for
floor space at ITB Berlin
is high, especially from
Arab and Asian countries
and South America. The
Travel Technology Hall
(Hall 6.1) features leading
companies, eTravelWorld
experts will be giving
lectures and workshops
debating the latest social
media and mobile travel
services topics, and the Gay
& Lesbian Travel section in
Hall 2.1 is also set to expand.
Newcomers and regular
exhibitors in the Mobile
Travel and Social Media
sections are presenting
their innovations and new
products in Hall 7.1c.
At this year’s eTravelWorld
experts are again debating
industry topics including
The Opportunities and
Risks of the Social Web
for the Travel Industry
and More Efficient Travel
Using eTravel, Navigation
and Mobile Travel Guides.
Focus on the
Silk Road and
the Danube
region
Together with UNWTO
ITB Berlin will be paying
special attention to the
development of tourism
along the Silk Road.
Following its successful
launch last year a second
edition of the Silk Road
Ministers’ Meeting takes
place on 6 March 2013.
Seven of the ten countries
bordering the Danube
are joining forces at ITB
Berlin 2013 with the
common goal of drawing
visitors’ attention to this
region. Austria, Bulgaria,
Germany, Hungary,
Moldova, Romania and
Serbia are providing
information on the various
aspects and diversity of
the region.
New Travel Markets
Spotlighted in
Destination Days
At the ITB Berlin Convention,
this year’s Destination
Days, sponsored by the
ITB Advisory, provide
wide-ranging information
and highlighting best
practices. The focus is
on fast-growing travel
markets such as health
and barrier-free tourism,
sustainable tourism, gay
and lesbian tourism, as well
as on emerging markets
in Asia, South America,
Spain, Turkey, Egypt and
the Danube region. The
Africa Forum is discussing
Kaza, a joint development
venture involving five
African countries, for
South America, the theme
is Safety in Tourism, and
a Health Tourism Panel
features experts who will
define target audiences, and
analyse the market situation
as well as this segment’s
future prospects.
ITB BERLIN NEWS • Wednesday 6 th March 2013

20 EXCLUSIVE INTERVIEW
The Many Faces of In
Beyond Bali, the archipelago’s countless treasures are highlighted
As many people from Europe think of Indonesia
primarily for places like Bali and Jakarta, the
Indonesian government plans to increase
awareness of 16 destinations including Sumatra,
Java, Lombok, Flores, Kalimantan, Sulawesi and
Papua… We asked Hon. Dr Mari Elka Pangestu,
Minister of Tourism and Creative Economy to tell
us more.
Hon. Dr Mari Elka Pangestu
Minister of Tourism and Creative Economy,
Republic of Indonesia
Prior to her current position as Minister of Tourism and Creative Economy, Mari Pangestu
was the Minister of Trade for Indonesia for seven years (2004-2011). As Minister of
Trade she played an active role in the WTO representing her country as well as groups
of developing countries such as the G33; initiated and led various Ministers of Trade
meetings; provided leadership in regional cooperation, including during the year Indonesia
being the Chair of ASEAN in 2011, and at APEC; and prepared and led all international
trade negotiations for Indonesia. In her current portfolio, she has also been active in
regional and international fora such as the ASEAN Tourism Forum, T20 (Tourism Ministers
of G20 Countries), and various bilateral talks and cooperation focusing on tourism and
travel facilitation. Dr Pangestu obtained her Bachelor and Master of Economics from the
Australian National University and her Ph.D in Economics from the University of California
Davis.
We have faced, and will
continue to face, the
challenge of Indonesia
to be known beyond Bali.
Don’t get me wrong, Bali
is a beautiful spot and
absolutely worth visiting.
We have developed 88
strategic tourist areas
under the National Tourism
Development Plan.
For the next three years, we
will focus on 16 of these,
including improvements in
Bali, and will develop and
promote existing sites with
surrounding areas such as
Borobudur, Jakarta, Lake
Toba, Flores, Komodo and
Toraja, as well as new
specialized areas such as
Wakatobi, Tanjung Puting,
Derawan and Raja Ampat.
In 2011, Indonesia
experienced strong growth
in tourist numbers from
Europe’s key nations like
the UK, Germany, France,
etc. What has been the
trend in 2012?
Numbers are still on the
rise. In the January-October
2012 period, tourist arrivals
in Indonesia were up when
compared to the same period
in 2011, despite the Euro zone
crisis. For example, arrivals
from the UK increased by 4
percent, Germany increased
by 9 percent and France
increased by 5 percent.
Only inbound arrivals from
Holland declined, by 6.8
percent.
In addition to raising
awareness, are you
planning to build
infrastructure to help
bolster tourism in these
regions… and in Indonesia
in general?
Firstly, we aim to extend
international direct flights
to Indonesia, with the new
airport in Bali scheduled
to be completed by the
middle of this year and the
airport in Lombok already
finished. Secondly, we also
compiled a cruise ship and
port development plan:
Benoa harbour as well as
nine other ports across the
country will be ready to
receive large ships in 2013-
2014. We hope to increase
the current cruise arrivals
from 118,000 to 500,000 by
2016. Thirdly, we experience
a strong investment growth
in hotels and restaurants.
From January to September
2012, foreign investments
tripled compared to the
whole of 2011, domestic
investments doubled in the
same period. This last point
is very important to us, as
we see the MICE sector as
a strong part of the national
tourism strategy to enhance
quality tourism.
What is your main focus
with your campaign
“Wonderful Indonesia” and
the colorful logo that goes
with it?
Aside from promoting our
country, we want to focus
on the people that live there,
as they are an essential
part of the experience of
Indonesia. It is about the
balance between Indonesia’s
huge natural and cultural
ITB BERLIN NEWS • Wednesday 6 th March 2013
www.itb-berlin-news.com

EXCLUSIVE INTERVIEW
21
donesia
at ITB Berlin
We have
developed
88 strategic
tourist areas
under the
National
Tourism
Development
Plan.
diversity. It conveys the
idea that human creativity,
as expressed in Indonesia’s
cultural diversity, is
inspired by nature and
rests on sustainable
natural resources. We want
to inspire the creation of
a better world through
human understanding of
graceful ways to coexist
with nature and each other.
There are certainly too
many aspects of Indonesia
to be done justice in one
interview… Would it be
fair to say that “Where the
heart matters” is the other
key message above and
beyond the diversity, and
if so, why?
It certainly is. Caring is
the Indonesian’s way of
engaging and managing,
which allows them to be
open and resilient. What
travelers can surely expect
is a wide smile from the
locals. Indonesians of all
stripes share an innate
hospitality and fascination
with visitors. Interaction
with the locals always has
been and always will be a
highlight of travels to the
world’s largest archipelago.
What are the goals of your
partnership with ITB and
what is the key message
you wish to drive home
to the trade visitors and
media representatives?
No matter what you wish
for on your holidays, no
matter what you search for
during your travels – you
will find it in Indonesia,
our country has so many
different cultures and
nature, from laid-back
Lombok to the rice fields
of Java up to the highlands
of Papua. And you will be
surprised because you will
discover even more than
that… you will find a lot
more. [Interview by Richard Barnes]
Hall 26 A
ITB BERLIN NEWS • Wednesday 6 th March 2013

EXCLUSIVE INTERVIEW
23
Tourism Back on Rise in Egypt
Incredible history and culture lure international visitors
Hon. Hisham Zaazou
Minister of Tourism - Egypt
Hon. Hisham Zaazou, formerly the Senior Assistant to Egypt’s
Minister of Tourism, was named the new Minister of Tourism
for this renowned global destination in August 2012.
Zaazou came to this position after more than 30 years in
the public and private sectors. Beginning in 1980 in North
America with R&H Tourism Co., he expanded operations
to Egypt. He then moved on to Sakkara Travel as General
Manager. His interest in the role of the public sector in
tourism started when he was elected as the Director
General of the Egyptian Tourism Federation followed by his
appointment as Assistant to the Minister of Tourism in 2008.
Egypt, the 2012 Partner
Country for ITB Berlin,
saw a 17% increase in
tourists in 2012. Hon.
Hisham Zaavou, Egypt’s
Minister for Tourism,
explains more about
the national goals...
Tourism is one of Egypt’s
top priorities and a vital
source of foreign currency,
which also creates an
outstanding opportunity for
job creation. This has been
reflected in the fact that the
tourism industry employs
12.6% of the total Egyptian
workforce. Approximately
14.7 million tourists visited
Egypt before the 25th
January Revolution. We,
as the Tourism ministry,
are working extremely
hard in order to achieve
our goal of bringing 30
million tourists to Egypt by
the year 2020. Egypt has
started its transformation
into becoming a stable
and democratic country,
and we hope that this will
play an important role in
attracting tourists to our
great nation. Amidst the
multiple changes Egypt is
weathering, the impressive
variety of history and
culture, plus the splendor of
the myriad experiences that
can only be had here, are
not only preserved, but also
safeguarded by the People
of Egypt.
After a drop from 14.5
million tourists in 2010 to
a little under 10 million
in 2011, 2012 has seen
a healthy increase in
visitors. How did the year
finish?
Egypt will always be a major
worldwide destination and
the number of tourists that
visited Egypt in 2012 is
11.5 million, an increase
of 17% in comparison
to 2011. During 2012,
tourists spent 138 million
nights in Egypt, which is
a 20.67% improvement
in comparison to 2011.
Furthermore, the amount of
income generated through
tourism increased by 13% in
2012 in comparison to 2011.
The ministry is doing all it
can to get back on the right
path and achieve figures
similar to the ones in 2010
- and eventually even better
ones.
Corresponding with ITB
Berlin we are seeing the
reopening of the Kebbash
road, connecting the Luxor
and Karnak Temples.
What new products are
being launched?
Egypt is a remarkable
tourist destination offering
an utterly unique and very
special experience for
tourists of all nationalities
and cultures. The Tourism
industry in Egypt – resilient as
ever – continues to develop,
plan and move ahead with
various new and unique
promotional programs and
products. For instance, we
have recently resumed the
glorious super-long Nile
cruises from Cairo to Aswan
after a period of more than
15 years when they did not
run. The Kebbash Road,
connecting Luxor Temple
with Karnak Temple,
will also be reopened to
visitors in March 2013, after
we are working
extremely hard in
order to achieve our
goal of bringing
30 million tourists to
Egypt by the year 2020.
restoration work has been
completed. Furthermore,
new measures are being
taken to renovate the area
around the pyramids. All
tourist sites in Egypt are fully
open to visitors as usual. All
the new improvements and
development processes
that are taking place in
countless places across
Egypt could not have
been achieved without
the support of the current
government and its
acknowledgment of the
tourism industry as one
of pivotal importance.
The Ministry of Tourism
– once again – expresses
its commitment to further
develop and sustain this
vital industry.
How do you plan to
encourage investment in
the sector?
I think the positive messages
sent by the President and
the Prime Minister to the
whole world confirming
their support of the tourism
sector are important.
Also, emphasizing that
Egypt always welcomes
its guests, promising them
unforgettable experiences
while encouraging foreign
investments in all fields, is
key to growing confidence
for potential investors.
[Interview by Richard Barnes]
Hall 23 A
ITB BERLIN NEWS • Wednesday 6 th March 2013

EXCLUSIVE INTERVIEW
25
Driving a Multi-Brand Proposition
Hilton Worldwide has multiple goals at ITB Berlin
Hilton has six iconic hotel brands and over 240 properties across the European region, strong assets to attract and retain
customers. But of late, there is a lot of change in the Eurozone and ensuring responding to the needs of customers continues
to be a biggest focus for the group. Philip Garnier is Hilton Worldwide’s new European head of sales. We asked him the
company’s main objectives are this year at ITB Berlin for tour operators and travel agents…
Philippe Garnier
Head of sales, Hilton Worldwide,
Europe
ITB provides us with an
opportunity to meet many of
our customers under one roof,
over one week, and not only
does the event give us the
chance to thank them for the
support they have shown our
hotels, but it is also a fantastic
forum in which to discuss the
changing needs of the industry
and how we can best ensure
we’re responding to new
opportunities.
What are you offering
potential owners and
franchisees?
With our rapidly expanding
portfolio, ITB Berlin is a good
platform to demonstrate to
our partners the added value
that Hilton Worldwide brings
in supporting our hotels’
commercial success.
We are seeing some Hilton
brands that have traditionally
been better known in the US
arriving in Europe… Why is
this so?
We are focused on driving
our multi-brand proposition
and catering to a wide range
of guests with our brands, of
which our upscale DoubleTree
by Hilton brand and mid-
include the UK, Russia, Turkey,
Germany and Poland.
What are Hilton’s biggest
strengths in the market?
With more than 4,100 meeting
rooms and over 5.8 million
square feet of hotel meeting
space, Hilton Worldwide is
recognised as a leader in
the delivery of Meetings,
Incentives, Conferences
and Exhibitions. Our brand
strength, integrity of product
and experience is what
attracts our customers. We
also offer the most versatile
spaces in a wide range of
convenient locations to suit
the needs of our clients, with
240 venues in 30 countries
across Europe, and venues
that are close to city centres
and international airports. For
example in terms of space
there are not many hotels that
can offer sizes of 500+ square
feet whereas we have venues
that can accommodate such
requests. Our hotels are also
run by experienced hoteliers
who understand the needs of
clients, and who can effectively
provide support throughout a
meeting, whether it’s a small
gathering or a large function.
Global Hotel
Leaders
Celebrate
One Billion
International
Travellers
and Call for
“Smart Visas”
to Facilitate
Travel for
Next Billion
Two hospitality giants
- Hilton Worldwide and
Marriott International
– recently addressed
global business and
travel industry leaders
at the World Economic
Forum in Davos to urge
governments to move
quickly to adopt “Smart
Visa” policies which
stimulate global travel,
create new jobs and spur
economic development.
The two companies are
working together with the
World Economic Forum
Governors for the aviation,
travel and tourism industry
to promote global action
toward “Smart Visa”
policies regionally by 2015
and globally by 2020.
ITB Berlin (…) is
fast becoming one
of the key meeting
places for the MICE
industry.
sector Hilton Garden Inn and
Hampton by Hilton hotels
have seen significant growth
across the region. This multibrand
approach has helped
us develop the strongest
European pipeline in the
industry, with more than
125 hotels due to open in
20 European countries. Key
growth markets in Europe
How important is ITB as part
of your global marketing?
ITB Berlin is extremely
important to our marketing
plans. The show is fast
becoming one of the key
meeting places for the MICE
industry. It offers a unique
opportunity to network
with opinion-leaders, event
organisers and travel decision
makers as well as providing
an important forum in which
to discuss emerging trends in
the industry.
Hall 15.2
DoubleTree
by Hilton
Welcomes its
First Guests in
Ireland
Ireland’s first DoubleTree
by Hilton hotel opened its
doors last month, bringing
one of Europe’s fastest
growing upscale hotel
brands to the Emerald
Isle. A thoughtful and
contemporary renovation
of the Morrison hotel, in
partnership with operators
Martinez Hotels & Resorts,
has seen the property’s
138 rooms and suites
completely re-designed
with a brand new concept
centred on music and
sound.
ITB BERLIN NEWS • Wednesday 6 th March 2013

ASIA
REGION
27
© India Tourism
Regional Spotlight: Asia
Asian Inbound Travel Shows Robust Growth
Visitor arrivals at
destinations in Asia
increased by about 9% in
2012. Following are the
latest statistics, based on
calculations by TBA and
sourcing DMOs, Pacific
Asia Travel Association
and the World Tourism
Organization.
Overall growth of inbound
travel for Asia was strong –
an average of 9%. Only two
destinations- Hong Kong
and Macau - counted a fall,
but many others showed
unusually fast growth,
although this is partly due
to a slow 2011.
Mainland China saw an
increase of only 2%, but
because this is the region’s
largest destination, that
represents an additional
500,000 visitors. Thailand,
with a14% share, saw
a rapid increase thanks
to increased traffic from
Russia, which is now the
country’s biggest market in
Europe, overtaking longstanding
markets such
as Germany and the UK.
Singapore features new
attractions including new
theatres at the Marina Bay
Sands, the Marine Life
Park, a cruise terminal and
the Gardens By The Bay
(Singapore’s 2nd botanical
garden).
Malaysia’s 7% share
represents growth of 1%.
Malaysia is hoping for a
boost in 2014 as the DMO
has designated it ‘Visit
Malaysia Year’. Korea’s 7%
share, which translates to
a strong 14% increase in
2012, is primarily because
of good growth in the
Japan outbound market.
The seemingly impressive
35% growth for Japan is
primarily a recovery from
the fall in 2011. That 35%
growth took the total to
just below the 2010 peak.
Visitor arrivals in Asia destinations, 2012
Destination Arrivals* Growth,% Share,%
Bhutan 43,941 17.2 0.03
Brunei 250,000 11.0 0.2
Cambodia 3,584,195 24.4 2.3
China 27,221,554 1.8 17.5
Hong Kong 12,850,404 -1.0 8.3
India 6,627,241 5.4 4.3
Indonesia 8,002,035 4.6 5.1
Japan 8,368,819 34.6 5.4
Korea 11,135,438 13.7 7.2
Laos 3,360,000 23.4 2.2
Macau 4,098,640 -3.7 2.6
For Indonesia although
much effort goes into
facilitating and promoting
travel into different parts
of the archipelago, most
of the visitor traffic still
goes into the famed everexpanding
exotic island of
Bali. There is now also an
attempt to spread the Bali
visitor business around the
whole island, rather than
just around Denpasar.
Destination Arrivals* Growth,% Share,%
Malaysia 11,254,903 1.2 7.2
Maldives 957,989 2.9 0.6
Myanmar 1,058,995 29.7 0.7
Nepal 598,200 9.8 0.4
Philippines 4,272,724 9.1 2.7
Singapore 14,677,120 11.4 9.4
Sri Lanka 1,005,639 17.5 0.6
Taiwan 7,311,309 20.1 4.7
Thailand 22,147,037 15.2 14.2
Vietnam 6,583,577 9.9 4.2
Asia 155,409,758 9.1 100
Notes:
See below for special definitions of destinations where
relevant. No data for Bangladesh, Mongolia, and Pakistan.
*Calculations by TBA from latest-available data. ┼
Source: DMOs, Pacific Asia Travel Association, Travel
Business Analyst, World Tourism Organization.
Definitions:
• Brunei. Air arrivals.
• China. Foreigners only, no matter where resident.
Excludes ethnic Chinese arrivals from Hong Kong and
Macau. Categorisation according to travel document.
• Hong Kong. Excludes arrivals from China and Macau.
• Macau. Excludes arrivals from China and Hong Kong.
• Malaysia. Excludes land arrivals from Singapore, assumed
to be 55% of grand total.
• Myanmar. Includes land arrivals.
• Singapore. Excludes land arrivals from Malaysia.
ITB BERLIN NEWS • Wednesday 6 th March 2013

ASIA
REGION
29
Beautiful China Initiative
to be Launched Wednesday
at ITB Berlin
China continues to experience strong growth in tourism, thanks to increased impetus with the
Silk Road project and new promotional initiatives – such as a new branding campaign being
launched on Wednesday.
Li Yaying
Director of FVA China
According to the
director of FVA
China (Chinese
tourism board
in Germany) Li
Yaying, southern
provinces are
growing fastest:
“In Yunnan and
Sichuan, the
figures of tourists
increased by over
10% last year.
Also the Silk Road
becomes more
and more popular
due to a better
infrastructure built in the
last couple of years in
the provinces of Xinjiang,
Gansu, Qinghai, Ningxia
and Shaanxi. Provinces like
Fujian, Anhui and Zhejiang
benefit from new direct
flights from Europe and
also increased their tourism
figures over average.”
“We are very happy to
introduce our new logo
‘Beautiful China’,” added
Mr Li. “We are planning a
ceremony on Wednesday
with over 200 invited guests
to reveal it.”
New air connections are
opening in coming months.
In May, Air China will fly
directly from Frankfurt to
Chengdu, and Finnair is
establishing a new route to
Xi’an.
Hall 26C
Stand 311
Japan Fights Back and
Targets New Record
Japan’s tourism authority, the JNTO, is forecasting major growth in tourism again this year,
targeting a new record of 10 million visitors.
Hideaki
Nakazawa
JNTO director
Since 2003, when
the “Visit Japan”
campaign was
launched, visitor
numbers have
grown from 5.2
million to a record
8.61 million in
2010. Discounting
the tragic events
of 2011 that
wreaked havoc
with tourism that
year, visits in
2012 were back
up to 8.27 million;
almost back to
the record of 2010.
Speaking with
ITB Berlin News,
JNTO director Hideaki
Nakazawa says new local
destinations are increasing
in popularity: “As the total
number of foreign visitors
grow, many of them visit the
‘off-the beaten track’ areas
as well as the ‘Golden Route’
(Nikko, Tokyo – Hiroshima).
This tendency is very good
for better activating the local
economy.”
Nakazawa-san says new
air routes from Europe
and other centres will play
a big part in stimulating
the new growth: “KLM is
going to inaugurate from
April a new flight between
Amsterdam and Fukuoka,
Kyushu Island, Japan. This
will be the first air route
to connect Europe directly
with Fukuoka. Not only
JNTO Frankfurt office but
also JNTO’s London and
Paris offices are going to
make much of this occasion
to promote Japan by holding
a big campaign in 2013 in
Germany, UK, Netherland
and France.”
Fukuoka Prefecture
and Kyushu Island are
participating for the first
time in ITB Berlin, on the
Japan Stand, to further
promote the Kyushu Island
in European market.
Hall 26A
Stand 129
ITB BERLIN NEWS • Wednesday 6 th March 2013

ASIA
REGION
31
“Thainess” – the Charm of Thai Culture
The Tourism Authority of Thailand promotes unique Thai products… and sustainability
The Tourism Authority of Thailand (TAT) is a government agency with the objective
of promoting tourism to the country on the basis of sustainable tourism, in line with
maintaining the unique Thai identity and meeting international standards in order to
achieve an economic, social and environmental balance. We asked Suraphon Svetasreni,
Governor of the Tourism Authority of Thailand, what key factors are influencing the
success of this destination today?
Suraphon
Svetasreni
Governor of the Tourism
Authority of Thailand
The marketing
landscape is
changing all
the time, and
in my point
of view, any
destination that
can maintain
sustainable
development
will survive
and hopefully
thrive. In the
past, we focused
on tourism
development
only for
maximizing economic
returns. In recent years, we
have put more emphasis
on balancing the three
factors of the economy,
environment and society
so as to create sustainable
tourism.
In your role, what are
your key priorities moving
forward?
As TAT is a marketing
Number of Arrivals to Thailand
by Nationality January - December 2012
organisation to promote the
tourism industry, then in
my role, I have to promote
TAT to be a marketing
organization of excellence
with human resources
who are able to adapt
their ability to changing
environment conditions.
We have to be able to be a
good coordinator between
the government agencies
and private sector.
In addition, we have also
implemented marketing
strategy tools, what I call
the DISCO blueprint.
D: is for Digital Marketing:
TAT has been using digital
marketing to promote Thai
tourism for many years, and
we will continue to tap into
a wider pool of travellers
through social networks,
online games, and mobile
applications.
I : is Image Building:
TAT will continue to
reinforce the essence
of the Thailand brand
Chon Buri Pattaya Floating Market
2012 2011 %∆
Nationality Number %Share Number %Share 2012/2011
China 2,789,345 12.51 1,721,247 8.95 62.05
Malaysia 2,560,963 11.48 2,500,280 13.00 2.43
Japan 1,371,253 6.15 1,127,893 5.87 21.58
Russia 1,317,387 5.91 1,054,187 5.48 24.97
Korea 1,169,131 5.24 1,006,283 5.23 16.18
India 1,015,865 4.55 914,971 4.76 11.03
Indonesia 448,748 2.01 370,795 1.93 21.02
Source of Data: Immigration Bureau, Police Department.
Thailand also has
its own unique
culture of “Thainess”
that makes the country
different from other
destinations
image, “Amazing Thailand:
Always Amazes You”, with
a focus on Authenticity,
Value for Money, and
Hospitality. According to
the FutureBrand Country
Brand Index 2012-13 (CBI),
Thailand has consistently
performed well for the Top
list of Value for Money as
well as perceived as eighth
of the Top 25 tourism,
tenth for Food, eleventh for
Shopping, tenth for Beach,
and ninth for nightlife in the
world-class brand.
S : is Sustainablility:
Travellers are increasingly
aware of the environmental
impact of their own travel
plans with a growing
number willing to pay more
for “green” options. TAT has
long promoted sustainable
tourism through the concept
of the Seven Greens, which
encourages Corporate
Social Responsibility (CSR)
among operators. We
have collaborated with
various partners to identify
interesting options for ecofriendly
travel; such as, the
Green Hotels, the Green
Islands of Ko Chang, and
newer environmentallyfriendly
tourism products.
C: is Crystallization & Crisis
Management: Through
a combination of digital
media tools and traditional
channels, TAT is able to
communicate accurate
information that tourists
need when a crisis situation
occurs. Planning for such
contingencies is becoming
increasingly important
in these days of constant
change and unpredictable
events.
O : is Organizational
Management: This is
designed to boost internal
organizational efficiency by
making TAT a true learning
organization in which TAT
staff are presented with
opportunities to undergo
core competency training
to further sharpen their
marketing skills and
individual capabilities.
All in all, what differentiates
Thailand as a destination?
Apart from the variety of
tourism resources, Thailand
also has its own unique
culture of “Thainess” that
makes the country different
from other destinations.
The charm of Thainess
also includes Thai food
and the hospitality of the
Thai people that always
impresses travellers to the
country. The good value
for money that the country
offers is also an important
factor for tourists when they
choose us.
Hall 26 B
ITB BERLIN NEWS • Wednesday 6 th March 2013

ASIA
REGION
33
Macau Announces
“Vibrant Moment”
Helena de Senna
Fernandes
Director of Macau
Government Tourist Office
The Director of Macau
Government Tourist Office,
Helena de Senna Fernandes,
reveals Macau’s expansion
plans… beginning with what
Macau will be highlighting
at ITB Berlin 2013…
Besides focussing on the strength
of our product mix, leveraging
the number of special events that
will take place in Macau, we also
announced at the beginning of
this year that “Vibrant Moment”
will be added to the existing line
up of promotional themes. This
year, two major events will be
emphasized at ITB Berlin; the
celebrations of the 25th Macau
International Fireworks Display
Contest in September and the
60th Macau Grand Prix.
Macau welcomed over 28 million
visitors in 2012 and we have
seen overnight guests in hotels
increase with double-digit growth.
Gaming resorts have further
expanded their onsite attractions
like shopping, entertainment
and nightlife as well as culinary
delights, while visitors from
international markets in particular
also appreciate Macau’s cultural
diversity.
How do you differentiate your
offering?
The heritage of two cultures
makes Macau truly unique. This is
reflected through the architecture,
the sightseeing spots, the people,
and probably the earliest example
of fusion cuisine influenced by
eastern and western cultures. And
it is so easy to explore Macau as
many of the cultural attractions
can be reached on foot. The
modern side of the city also offers
various extreme sports like the
Skywalk or the Bungy jump on the
Macau Tower.
What are the key issues to
improving tourism in your
country, and what is being done
to address these?
Macau has experienced a
continuous growth in visitor
numbers over the previous years
and, of course, our infrastructure
needs to grow in line with that.
Several projects are underway,
for example, a light rapid transit
system which will ease traffic in
the streets. The first stretch of 1.9
Kilometers is presently being built
on Taipa, and once completed, 21
stops will connect Taipa and Cotai
with the outskirts of the peninsula
all the way up to the Border Gate
to Mainland China.
Hall 26 C
Stand 312
Gardening
– Gangnam Style!
South Korea promotes the international garden expo and (what
else?) Gangnam Style – at ITB Berlin 2013
The global hit Gangnam Style again has the public talking about Korea. But what will the
country be promoting at ITB Berlin 2013? We put the question to Charm Lee, President of the
Korea Tourism Organization
The key products Korea is promoting
at ITB are our “130+” project and
the International Garden Exposition
2013 in Suncheonman Bay. The
International Garden Expo will be
hosted in Korea for the first time.
We are very proud to promote
Suncheon Bay, one of the world’s
five inshore wetlands. Moreover we
offer special traditional programmes
like performances, tea ceremonies
and calligraphy art to show our
clients our traditional culture. We
will also offer modern culture and
entertainment programs like K-Pop
and 3-D movies.
Gangnam Style has been a big hit
worldwide… has this had an effect
on hotel & restaurant business
and shopping in Gangnam?
Gangnam is the area south of the
river in Seoul. It features modern
lifestyle with high buildings,
modern hotels and restaurants and
shopping areas. Since the big hit
“Gangnam Style” many tourists
want to visit places which are
shown in the music video. There
is a new tourist office located in
Gangnam and many restaurants
and shopping centers do marketing
campaigns with Psy or “Gangnam
Style”.
The annual Formula One grand
prix has attracted a lot of interest
to Korea, but it seems a lot of
hotel and other infrastructure is
still needed in Yeongam. How is
this progressing?
In the beginning, it was challenging
for us to offer accommodation for
so many people. Many hotels have
been opened recently. We still do
not have that many hotels in the city
of Yeongam, but there will be many
new hotels and infrastructure for
the next season in the area around.
How are your source markets
evolving?
The source markets are
continuously growing. In 2012
more than 11 Million people visited
Korea. We still have most tourists
from China and Japan as well as
South East Asia but the number of
tourists from Europe and America
are rising every year.
Hall 26 A
Stand 135
Charm Lee
President of the Korea Tourism
Organization
ITB BERLIN NEWS • Wednesday 6 th March 2013

ASIA
REGION
35
Truly
Asia!
Malaysia is on target to double visitors and triple
revenue by 2020
With the ASEAN Tourism Forum planned for Malaysia in 2014, many
eyes are turning to that country as an even more important key player
in the region. Hon. Dato’ Sri Dr Ng Yen Yen, the Malaysian Minister for
Tourism, tells ITB Berlin News that the country’s 2012 visitor numbers
are on target…
Hon. Dato’ Sri Dr Ng Yen Yen
Minister of Tourism, Malaysia
Dato’ Sri Dr. Ng Yen Yen is a Malaysian politician and the current Minister
of Tourism. She is also the current Vice-President of the Malaysian Chinese
Association (MCA). She was the chief of the Women’s wing of the Malaysian
Chinese Association until 2008. Her appointment as minister marked a
milestone as the first Malaysian Chinese woman to hold a cabinet position.
In 2009, she was appointed Minister of Tourism, and under her stewardship,
Malaysia has received and continues to reap accolades from the world over.
Our target for 2012 was
25 million visitors, and
the latest results indicate
we reached that. We are
already the second-largest
destination in Asia after
China, and 9th largest in
the world. By 2020 we aim
to double the visitors and
triple the revenue.
What changes are you
planning for this year?
This year, a new terminal is
due to open at Kuala Lumpur
airport, mainly for lowcost
carriers, and designed
to handle 30 million
passengers a year. There
are also developments
for airlines with a new
Malaysia/Indonesia low
fare airline, Malindo
Airlines, due to start flying
this year between the two
countries, and Air France
will start three weekly flights
from Paris to Kuala Lumpur
this April. And we are also
working on plans for 2014,
which we have designated
Visit Malaysia Year [VMY].
The theme will be ‘Malaysia
– Truly Asia’. Our goal is to
rally all the nation’s forces
behind VMY. The prime
minister himself exhorted
all Malaysians to stand
together and show their
best in terms of hospitality
and sense of welcome.
The prime minister
himself exhorted all
Malaysians to stand
together and show
their best in terms of
hospitality.
major international event
in 2014 that publicises
Malaysia worldwide for the
VMY. This is the first time
the ATF has been held on the
island of Borneo, so we are
exploring all the potential of
Borneo, particularly in terms
of leisure and adventure.
The other important change
is that we have just agreed
for Aseanta (Asean Tourism
Association) to run the
Travex trade show part of
ATF.
many of them being unique
to the island of Borneo, in
the states of Sabah and
Sarawak, so I really want to
show our original culture,
what we call ‘asli’ in the
Malay language. I also want
to bring tourists to Carey
Island, south of Port Klang
and not too far from Kuala
Lumpur. It is the home of
the Mah-Meri, an aboriginal
tribe which creates
extraordinary sculptures.
[INTERVIEW BY RICHARD BARNES]
What plans do you have
for the ASEAN Tourism
Forum (ATF), due to be
held in 2014 in Malaysia?
The ATF will be the first
What cultural and
heritage attractions will
you emphasise?
Malaysia official records
show 147 ethnic groups,
Hall 26 A
Stand 121
ITB BERLIN NEWS • Wednesday 6 th March 2013

TRANSPORT
SPECIAL FEATURE
37
Moving Your Way
Adaptability And Customer Insight At The Heart of
Europcar’s Revival
Roland Keppler, CEO of the Europcar group tells
ITB Berlin News about the brand’s repositioning
and what is next for hire car operator…
Korean
Air
Announces
Expanded
Routes
and New
Aircraft
Roland Keppler
Europcar group CEO
Educated as an engineer, Roland Keppler,
47, began his career in 1992 as controller
at Preussag AG, before joining airline Hapag
Lloyd in 2002, where he was appointed
Finance Director of its low cost branch,
Hapag Lloyd Express. He was appointed
CEO in 2005. Following the merger of
Hapag Lloyd and HLX to form TUIfly, and
having developed the company’s digital
subsidiary (TUI Interactive) and organizing
the integration of TUIfly in Central Europe,
Roland Keppler was named CEO of TUIfly
in 2007. In 2009, he was appointed CEO
of Europcar’s German subsidiary, and in
February 2012 he was named group CEO.
We unveiled our new brand
positioning “Moving Your
Way” at the end of 2012
in order to demonstrate
that Europcar is evolving
its services, processes
and communication to
adapt to customers’ ever
changing mobility needs.
“Moving Your Way”
conveys Europcar’s total
commitment to the client.
As part of that positioning,
a new logo has been
designed to symbolise
mobility and act as quality
stamp on all Europcar subbrands
and offers. We have
also developed a brand
new europcar.com website
which offers a more efficient
booking process and many
great design features.
The key will be to
define the right mobility
offer allowing real
flexibility, easy access,
value for money, plus
environmental
friendliness and a
seamless experience
The car rental scene is
becoming increasingly
competitive, and we are
seeing numerous mergers
and take-overs. How do
you see the next couple of
years in the industry?
There is increased
competitive pressure on
services and flexibility,
as well as on prices and
profit margins, plus there is
market consolidation and
more segmentation. The
key will be to define the
right mobility offer allowing
real flexibility, easy access,
value for money, plus
environmental friendliness
and a seamless experience.
We have seen “Car2go”
taking off in some cities in
Europe as part of a joint
venture with Europcar.
How is this partnership
evolving, and what is the
future of Car2go.com?
The partnership has been
evolving steadily, and both
companies complement
each other perfectly: car2go
benefits from Europcar’s
know-how in the field of
fleet management and
logistics, as well as from
the large station network,
whereas Europcar benefits
from Daimler’s innovative
technology. After Hamburg,
several car2go launches
followed in Vienna (2011),
as well as in Düsseldorf,
Berlin, Cologne, London,
and Stuttgart (2012). Up
till now, more than 6,000
vehicles were rented more
than 5 million times by
250,000 customers and we
plan to launch the concept
in about 40 to 50 European
cities over the next few
years.
How are new technologies
helping make Europcar
more efficient?
The development of digital
services is a key component
of our strategy and will help
us to extend our position
as a leading and innovative
mobility player. We
launched two new mobile
applications for iPhone and
Android that make booking
a car easier than ever.
Hall 9
Stand 123
With already more than
400 flights per day to
124 cities in 43 countries,
Korean Air is set to
expand its global network
with the addition of nine
next-generation aircraft
to its fleet. The company
will be receiving two
A380’s, one A330-200,
two B777’s-300ERs, two
B737-900ERs, one B747-
8F and one B7774.
The arrival of the
additional two A380s
will bring the number
of Korean Air’s A380s
to seven. With just 407
seats in total, the lowest
configuration of any
A380 operator so far,
the carrier is the first to
devote an entire deck to
‘Prestige’ business class
and also features an onboard
Celestial Bar and
Duty Free Showcase.
In 2012, Korean Air
launched direct services
to Danang; Nairobi,
Kenya; and Yangon,
Myanmar and resumed
services to Riyadh and
Jeddah, Saudi Arabia,
after a 35-year hiatus.
In 2013, Korean Air
plans to provide a direct
service to Colombo, Sri
Lanka and Male, Maldives
in March. The airline also
plans to deploy A380
aircraft on the Incheon-
Atlanta route starting in
August. On the Incheon-
Frankfurt route it started
in the beginning of
February 2013.
ITB BERLIN NEWS • Wednesday 6 th March 2013

TRANSPORT
SPECIAL FEATURE
39
We’re Not Resting
on Our Laurels
Sixt innovates interplay with new technologies to
create new value for customers
Malaysia
Airlines
Joins
oneworld
Regine Sixt
Regine Sixt is a highly influential German
entrepreneur. After her studies she started
her career at Sixt, in these days a local
car rental company, based in downtown
Munich. Together with her husband Erich
Sixt she has been determined to develop
an international recognized enterprise. It
is a unique success story in travel industry.
Regine Sixt founded her own charity
organisation, the Regine Sixt Childrens’ Aid
Foundation “Drying little tears”, which is
the official CSR-program of Sixt AG
Named the “Woman of the Year” in last year’s World Travel Awards,
Regine Sixt continues to forge forward with a company that stands
out from the crowd and continues to set itself “ambitious targets”. We
asked her how business is going…
In more than 100
countries around the
world, our corporate
colours of orange and
black are synonymous
with outstanding mobility
services. We don’t,
however, plan to rest on
our laurels: instead, we
continually set ourselves
even more ambitious
targets. As part of this, we
are working flat out on our
company’s expansion –
within reason, of course –
and always have our eye to
establishing our company
in yet more countries.
Our presence on the US
market is of tremendous
importance. Our own
rental facilities there have
been a huge success, and
we also started working
with excellent franchise
holders at the end of last
year.
Sixt is a very forwardlooking
company in
terms of technology. How
did you come to be the
first car rental company
to be included in Apple’s
Passbook?
One of Sixt’s most deepseated
characteristics is its
dedication to innovation.
This is borne out by the
countless new leasing and
car rental products and
services we have launched
over the course of the
years. Due in no small part
to my son Konstantin, Sixt
was quick to recognise the
potential represented by
mobile services, and we
responded by creating our
own app. Today, we are
present on all widely used
smartphone brands, and
we are constantly working
to take our applications to
the next level. Enabling
our customers to hire cars
using Apple’s Passbook
was second nature to us,
and we were, I might add,
the world’s first car rental
company to make this
service available.
What other technical
innovations and updates
can we expect to see this
year?
We keep tabs on how
people’s understanding
of mobility is constantly
changing, and we adapt
our products and services
to keep up with new
developments. With this in
mind, you can be certain
that we are working on
making the rental process
even more flexible and
simpler. A good example
of this is our system for
using barcodes for issuing
cars: we send a barcode
to our customers’ phones,
and this barcode gets
scanned in at the rental
station desk. It’s a system
that does away with all
other formalities. Our
customers can also opt
for BMW ConnectedDrive,
which keeps them
permanently connected to
the internet while they are
travelling.
How is Sixt unlimited
progressing?
Sixt unlimited is another
good example that
illustrates how we
understand innovative
mobility. It is an integrated
service offering that
combines car rental and
leasing, and it caters to all
of the mobility needs our
customers might have, no
matter where they are in
Europe. It’s no surprise
that Sixt unlimited has
been such a hit with people
who have to travel a lot.
We are now working on
making the product even
more flexible and creating
an attractive range of
added value features.
How many members and
users does DriveNow
currently have? Are you
thinking of expanding the
service to neighbouring
European countries, and
across the US?
An impressive number
of people signed up for
DriveNow in 2012, and our
joint venture with BMW
had 75,000 registered
customers by the end of the
year in Germany. Here, we
are focusing on creating
an even better network
between different modes
of transport for the benefit
of our customers, and we
are working hand in hand
with other companies,
such as public transport
operators, to achieve this.
DriveNow is international
in scope, so from the very
beginning, we planned to
launch this service in other
major cities in Europe and
around the world.
[Interview by Richard Barnes]
Hall 9
Stand 121
On 1 st February 2013,
Malaysia Airlines became
part of oneworld, adding
one of Asia’s leading
airlines to the global
airline alliance.
For the airline, joining
oneworld completes yet
another successful phase
of its business plan. By
joining, Malaysia Airlines,
which serves more
than 60 destinations in
almost 30 countries, will
substantially expand the
alliance’s network in one
of the world’s fastest
growing economic
powerhouses, South East
Asia. More significantly,
it strengthens the
alliance’s connectivity
between many key
business cities in Asia
and other parts of the
world.
Meanwhile, the oneworld
Visit Malaysia pass
was also launched
in February, offering
discounts on regular
published fares for
Malaysian domestic
flights bought in
conjunction with a flight
on a oneworld carrier to
Malaysia.
Hall 26.A
Stand 121
ITB BERLIN NEWS • Wednesday 6 th March 2013

40 SPECIAL FEATURE
TRANSPORT
Iceland - a Natural Hub
Much More Than a Local Player, Icelandair Spreads its Wings
Birkir Holm
Guonason
CEO of Icelandair
Hall 18
Stand 114
Birkir Holm Guonason,
CEO of Icelandair,
reveals how the
company is repositioning
itself as
both regional and
trans-Atlantic player,
and the importance of
being on time...
Icelandair’s business
strategy is based on utilising
the geographical position of
Iceland on the natural flight
route between northern
Europe and North America
to create an international
hub and spoke network.
Operating on three different
and independent passenger
markets (the North Atlantic
market, the Icelandic home
In its 2013 summer
schedule Icelandair
connects 25 European
cities with 10 North
American cities
through the company’s
hub in Iceland
market and the tourist
market to Iceland) gives
the company a variety of
options in network and
revenue management. In
its 2013 summer schedule,
Icelandair connects 25
European cities with 10
North American cities
through the company’s hub
in Iceland.
Iceland is growing in
interest as a destination in
itself. What are the most
popular attractions?
Yes, Iceland’s variety of
landscapes and weather, the
easy access to wilderness,
glaciers, mountains,
rivers and lakes as well as
volcanoes and hot springs
make Iceland a special
place. But the cultural and
historical aspects are also
a draw – the vibrant music
scene and the many quality
restaurants are a surprise to
many.
What are the main new
routes that have opened
in the past year, and what
is planned for 2013?
In the past few years we
have opened up Toronto,
Seattle, Washington,
Denver and now Anchorage
in North America, and on
the European side, we have
new cities like Manchester,
Brussels, Bergen and this
year St Petersburg and
Zurich. In 2013 we are also
adding about 15% to last
year’s capacity through
increased frequency on
many of our key routes.
ITB BERLIN NEWS • Wednesday 6 th March 2013
www.itb-berlin-news.com

TRAVEL TECHNOLOGIES
SPECIAL FEATURE
41
How Mobile
Can You Go?
Manfred Osthues, cofounder
and managing
partner – protel –
has been at the very
heart of hospitality
software development
for many years. We
asked whether he felt
hotels are catering
adequately for the
mobile revolution…
Not enough to be honest.
Many hotels now offer free
Wi-Fi, which is a good start,
but there is much more
to consider. For instance,
many hotel websites and
web booking engines are
not “mobile”, meaning they
have not been adjusted to
the smaller screen size of
mobile devices. It is much
more pleasant for guests to
enter new room bookings
via a web booking engine
that is optimised for
smartphones. And isn’t
it the comfort guests are
looking for – even before
arrival?
What new products/
upgrades are you launching
this year?
We are highly motivated to
guide our clients throughout
the entire guest journey: to
provide hoteliers with tools
that aid in the interaction
with guests before, during
and after their stay to ensure
repeat visits and increase
customer loyalty.
Our latest innovations
which will be presented
at the ITB Berlin include
protel Messenger and protel
Housekeeping mentioned
above, new features of
protel for iPad (mobile PMS)
and a new version of protel
Survey and protel Voyager.
We are also very proud of our
new Web Booking Engine
(protel WBE 4.0), which is
geared to maximize direct
bookings and cut down on
OTA commissions.
We treat ITB Berlin as the
main opportunity to present
Manfred
Osthues
Co-founder and managing
partner – Protel
our latest innovations to our
prospects and clients who
are accustomed to finding
out what’s new at protel
during this time. Many, in
fact, just visit our booth
and ask us to present our
newest releases because
they know what to expect
from us at ITB Berlin. This
year we will show the
hotelier step-by-step how
he can better interact with
the mobile guest once he
has the proper tools from
protel – on-site as well as in
the cloud!
®
Hall 8.1
Stand 103
Hotel Distribution
Technologies
The growing need to stand out… and reach your
desired consumer
How difficult is it for a hotel to gain recognition
in today’s ever more complex market and how
can a technology solutions company help? We
put the question to Alex Alt, Chief Operations
Officer of Sabre Hospitality Solutions, who is
set to replace Felix Laboy as the company’s
new President and General Manager, effective
April…
There are two interesting
challenges when it comes
to recognition. The first
is the continued growth
and diversity of hospitality
developments in emerging
markets. As competition
grows, so too does the need
to stand out and reach your
desired consumer. The
second is that of changing
consumer profiles in
emerging markets.
These so-called ‘virgin
consumers’ will engage
and buy in different ways.
Establishing recognition
with this consumer group
may necessitate new
distribution strategies and
brand positioning.
Larger brands are
increasingly adept at
consumer engagement
via multiple channels and
CRM initiatives (e.g. the
Delta /Starwood crossover
rewards program) and
therefore setting an
important precedent.
In comparison, smaller
groups and independent
properties find themselves
challenged by a gap in
knowledge, resource and
tool sets. Sabre Hospitality
Solutions operates as
Idiso Continues Expansion in 2013
Spanish hotel distribution
company Idiso, who launched
the Innwise hotel e-marketing
service at the end of 2012,
is continuing its expansion
of its booking platform. The
expanded platform allows
for reservations in every kind
of hotel, ranging from urban
to holiday destinations and
including both independent
hotels and the big chains.
The platform is accessible to
end-users, tour operators, and
travel agencies both on and
offline. Idiso offers its clients
more than 2000 hotels in 35
countries through booking
aggregators Amadeus, Sabre,
Worldspan and Galileo,
an extension to a hotels’
revenue, distribution,
marketing and property
operations team. By
understanding our hotel
customer’s brand and
commercial objectives,
we can provide them with
the same level of market
visibility and distribution
reach that a larger brand
would typically enjoy.
What are the biggest
problems for hoteliers
when it comes to
distribution? How
does Sabre Hospitality
Solutions help?
The biggest issues are how
to attract and successfully
convert website traffic
into firm reservations and
deciding which channels
they should partner
with to distribute their
inventory sets in a way
that supports their revenue
management, CRM and
content strategies
Sabre Hospitality Solutions
creates award-winning
websites and has a proven
booking engine that
helps convert shoppers
into bookers with usertested
features like
and the company is also
significantly expanding its
services with over half of its
current offer consisting of
newly introduced products.
Hall 8.1
Stand 104
Alex ALt
Chief Operations Officer of
Sabre Hospitality Solutions
custom booking paths,
promotional pricing,
comparison shopping and
expanded photo galleries.
In addition, we have
experts that consult with
our hotel managers to help
them create and implement
a distribution strategy that
will support their goals.
This combination of
sophisticated technology
and human touch is what
differentiates us from
many other providers.
Hall 8.1
Stand 125
ITB BERLIN NEWS • Wednesday 6 th March 2013

42 SPECIAL FEATURE
TRAVEL TECHNOLOGIES
Increasing Direct Bookings
Emotional Impact is key – but how is this achieved?
It may seem odd but the latest innovation in website design
is to have sites that produce bookings! Vincent Ramelli, CEO
of WIHP gives us the latest run-down on website design &
functionality in the tourism and hotel sectors…
Vincent Ramelli
CEO and Founder of WIHP
Vincent Ramelli is the CEO and Founder
of WIHP an online marketing agency that
specializes in high ROI online marketing
for hotels. Coming from a marketing
background and having owned and run
several hotels, Vincent’s global view of the
hotel business combined with his marketing
background has made WIHP a leader in the
hotel marketing industry.
Over the years,
hotel websites
have evolved
from being a
presentation
of the hotel
into a tool that
increases direct
bookings. At
WIHP we have
invested a lot
of resources
to analysing and tracking
results and our designers
have made huge progress
in turning websites from
a mere presentation page
into an efficient booking
tool.
What are the latest
innovations in helping a
website stand out?
In one word it would be
emotional impact. However
many factors affect the
emotional impact, it’s not
just great visuals. To make
websites stand out they
must also respect search
engine guidelines in order
to increase organic traffic,
which stays relevant. The
problem of over-optimising
websites is finally being
understood by the
profession and marketers
need to find the fine line
between adequate and too
much search optimising.
Our partnerships with major
search players in the market
such as TripAdvisor, Sabre
and Google has helped us
work out how to properly
make hotel websites standout
while staying relevant.
As a result, we have seen
conversion rates increase in
addition to organic traffic.
What are your prime
objectives at ITB Berlin?
Continuing the success of
our Convert hotel website
solution that has been an
overwhelming success and
helping hotels with their
online advertising using
our unique platform for
TripAdvisor, Google and
other channels. For us ITB
is the hub of all things travel
and we’ve increased our
presence here to meet the
demand that continues to
grow in the hotel marketing
space.
Hall 10.1
Stand 120
ITB BERLIN NEWS • Wednesday 6 th March 2013
www.itb-berlin-news.com

TRADE NEWS
43
Buyers’ Circle
© India Tourism
VIP service for top trade pros means higher
efficiency at ITB Berlin
David Ruetz
Head of ITB Berlin
Located in the Marshall Haus on the Berlin Exhibition
Grounds, the exclusive ITB Buyers’ Circle Lounge,
offers separate meeting rooms in quiet surroundings
offers excellent opportunities for networking at
length. We asked David Ruetz, head of ITB Berlin,
to tell us about the background to this service.
We have for a long time
watched the behaviour of
our buyers at ITB Berlin and
noticed that some lacked
adequate working space.
We’re not talking about just
handshakes and courtesy
visits, but real working space.
So we put together a package
that has major advantages
that otherwise would not be
accessible. We did not want to
copy other models, such as at
ITB Asia, where we fully host the
buyers. We felt that ITB Berlin
needed something different.
So by creating the ITB Buyers’
Circle, we are offering leading
buyers from the international
tourism industry a suitable
environment, concentrating
valuable resources and thus
significantly reducing their
workload. Intense networking
and obtaining the latest
industry information are
crucial to a buyer’s success.
The services of the ITB Buyers’
Circle save buyers’ time and
significantly increase their
efficiency. Members of the ITB
Buyers’ Circle also benefit from
gaining free admission to ITB
Berlin and Fast Lane access to
…
we have a
team onsite
at Messe
Berlin that
qualifies
each
application
personally…”
the exhibition grounds as early
as 9 a.m. They can also make
use of the Europcar shuttle
service on the grounds and
will receive a trade visitor
ticket to ITB Asia from 23 to 25
October 2013.
Who qualifies?
We have an online
questionnaire that tells us
about the size of the company,
the purchasing volume, the
estimated annual turnover,
and then when the application
is being processed online
we have a team onsite at
Messe Berlin that qualifies
each application personally.
People are thus hand-picked,
attempting to have a balance
between German and non-
German buyers. From
Germany we have around
210 buyers, and the others
are international buyers from
Europe, the USA, Canada,
South America, Australia,
Asia and Africa. Their overall
spending capability is 1.5
billion euros. 61 per cent of the
members are tour operators,
11 per cent represent the
corporate travel and MICE
sectors.
Trade Visitors
Given a VIP Welcome
at India Pavilion
Trade visitors to ITB Berlin will be VIP guests at
India’s Happy Hour on Wednesday from 5 PM to
6 PM.
The “India Pavilion” at ITB this year is again
abuzz with more than 100 participants from
India showcasing India as an attractive tourist
destination. A delegation led by the Honourable
Minister for Tourism, Dr K Chiranjeevi along
with Senior Officials from the Central Tourism
Ministry and several State Governments will be
present for several business meetings.
Meanwhile, Thursday morning sees the
Incredible India Business Breakfast from
7:30 to 9:30 AM at the Tiergarten Hall of the
InterContinental Hotel, and Thursday night, a
cocktail reception is an “invite only” event.
Chic Outlet Shopping
Launches New
Packages Offering
10% Commission for
the Travel Industry
For travel agents and tour operators looking to
satisfy the needs of clients looking to embrace
the latest Shopping Tourism trend Chic Outlet
Shopping has launched a range of new packages
across the Collection of nine Villages across
Europe.
Chic Outlet Shopping is the Collection of luxury
outlet Villages by Value Retail, the only company
specialising exclusively in the development and
operation of luxury outlet shopping villages.
Currently home to more than 900 boutiques,
the nine Villages offer the authentic previous
seasons’ collections of leading luxury fashion
and lifestyle brands with savings of up to 60%,
and sometimes more, on the recommended
retail price, all year round.
Available for travel agents and tour operators
to book at a net rate, providing commissions
starting from 10% on the retail price, the
packages start at €44 and include return
transport on the luxury Shopping Express coach
service, Gift Card, a VIP card providing an
additional 10% discount in selected boutiques
and lunch in the Village.
More info: www.ChicOutletShopping.com
ITB BERLIN NEWS • Wednesday 6 th March 2013

44 responsible tourism
© The Blue Yonder – Nila Foundation
No Longer a Niche
ITB Berlin: Taking Responsible Tourism Seriously
CSR Day at the ITB Berlin Convention focuses on strategies for sustainable
tourism and examples of best practices.
This year’s ITB Berlin
Convention will feature
discussions on climate
change, gender equality
and the successful
marketing of sustainable
tourism products, with all
sessions available to trade
visitors free of charge.
In sessions on 7 March
2013, topics will include
tourist encounters with
local residents, conflicts
over water, a vital human
resource, and protecting
children from sexual
exploitation.
“Over the past four years we
have used the CSR Day at
the ITB Berlin Convention to
place the topic of sustainable
tourism centre stage”, said
Dr. Martin Buck, Director
of the Competence
Center, Travel & Logistics,
Messe Berlin. “This is our
response to the growing
importance of corporate
social responsibility. The
wide range of topics shows
that CSR has long ceased to
be a niche market, rather
it has become an integral
part of the global travel
industry’s modern corporate
philosophy.”
The tourism think tank
kicks off with Dr. Kelly
S. Bricker, University of
Utah, Chair of the Global
Sustainable Tourism
Council GSTC and Chair
of The International
Ecotourism Society TIES,
whose keynote is entitled
“Sustainable Tourism and
‘Millennium Development
Goals’”. This will be
followed by a discussion
on gender equality
and women at senior
management level.
Another topic is the
effect that strategic
decisions made by female
management have
on tourism products.
This year’s Studiosus
meeting is about “holiday
encounters“.
The discussion round will
be talking about how to
balance the expectations of
tourists and local residents
in a socially responsible
way. Among the panel
members are travel blogger
Johannes Klaus, Gopinath
Parayil, founder of The
Blue Yonder India, Peter
Strub, Managing Director,
Studiosus, as well as Dr.
Dietlind, Laßberg, Deputy
Chairman, Tourismus
und Entwicklung e.V.
Dr. Stroma Cole, Senior
Lecturer, Geography
and Environmental
Management, University
of the West of England,
will be speaking about
the potential conflict
between tourists and local
residents over water, a
vital human resource, and
its availability.
The ITB Destination Days
will also be focusing on
CSR topics. On 8 March
2013, a keynote panel will
be addressing the subject
of “Barrier-free tourism
for everyone: the quality
and success criteria for
ensuring the marketability
of destinations.“
Other events on the same
day include Kaza, which
involves five nations in
southern Africa and is
recognised as a beacon
project furthering
development cooperation.
Tourism is making it
possible for one of the
world’s largest nature
conservation projects to
The wide range of topics
shows that CSR has long
ceased to be a niche
market, rather it has
become an integral part
of the global travel
industry’s modern
corporate philosophy
attain sustainability goals
as well as economic and
peace objectives. Ministers
from Angola, Botswana,
Namibia, Zambia und
Zimbabwe will be reporting
on this groundbreaking
project.
Meanwhile, the example
of the Hizir Treetop
Camp in Turkey, founded
and managed by Ahmet
Yazman of Sarikiz Gida
Turizmve Danismanlik Tic.
Ltd. Sti., demonstrates that
luxury and sustainability
can still go hand in hand.
Egypt’s tourism minister,
the Hon. Hisham Zaazou,
will be providing an insight
into the country’s Green
Star initiative.
The United Nations
Environment Programme
(UNEP) has examined
ways of measuring
and controlling
sustainable tourism and
compiled a criteria list,
implementation concept
and monitoring system
that will be presented at
the ITB Workshop on 8
March 2013.
More information on the
CSR Day at the ITB Berlin
Convention can be found at
www.itb-kongress.
com/program.
ITB BERLIN NEWS • Wednesday 6 th March 2013
www.itb-berlin-news.com

45
HOSPITALITY / RESTAURANTS / BARS
Where
to goin
berlin
www.wheretogoinberlin.com
CLUBS / EVENTS / SHOPPING / CULTURE
The Governing Mayor of Berlin, Klaus Wowereit, is delighted to once again be welcoming the global travel
industry to ITB Berlin. He told ITB Berlin News what the event means to him and to the City of Berlin…
‘This City is a Living Work of Art’
Klaus Wowereit
Governing Mayor of Berlin
Hall 12
Stand 101
First of all, I would like to extend a very warm
welcome to all the exhibitors and visitors of ITB
Berlin. Berlin is now one of the most creative and
culturally vibrant places in Europe. It is a city with
a human face. A city that is much appreciated
for its outward-looking and liberal atmosphere.
And therefore it is a city one can love, and love
living in.
ITB being the Tourism Show, how do you feel
this event fits into Berlin, and how important
it is for the city ?
It is a perfect match. Berlin is a top tourist
destination having tripled the number of visitors
in the last two decades since the fall of the wall.
And it is an ideal place for fairs, congresses and
conferences. Berlin is ranked number three behind
London and Paris as a tourist destination and is
among the top four venues for fairs, exhibitions
and congresses worldwide.
The city is seeing a number of new hotel
projects coming to fruition. How do you see
the future of this wonderful city?
With regard to the current boom in tourism,
Berlin’s tourism PR experts have analyzed what
exactly makes Berlin so appealing internationally.
They found out that Berlin was considered an allround
work of art. Many said they were fascinated
above all by the city’s history, its unique cultural
density, its attitude towards life, and its quality of
life. That is the reason why more and more hotels
are built.
What cultural Highlights might visitors to ITB
be able to take in while thy are staying here ?
The Museum of Islamic Art is presenting an
exhibition on the legendary royal city of Samarra,
north of Bagdad on the banks of the Tigris, which
“Berlin is ranked
number three
behind London
and Paris as a
tourist destination
and is among
the top four
venues for fairs,
exhibitions
and congresses
worldwide.”
served as the government capital of the powerful
Abbasid Caliphate from 836 to 892. Equally
interesting is the Nationalgalerie's collection of
19 th century German sculpture, the exhibition 'In
the White Light' presents the public with a last
chance to view the 36 sculptures together. Last
but not least, the Egyptian Museum and Papyrus
Collection is presenting an extensive special
exhibition on the Amarna period at the Neues
Museum on Berlin's Museum Island to mark
the anniversary of the discovery of the bust of
Nefertiti on 6 December 1912.
www.wheretogoinberlin.com
ITB BERLIN NEWS • Wednesday 6 th March 2013

46
Where
to goin
berlin
Hospitality
Apartments am
Brandenburger Tor
Apartments am
Brandenburger Tor, in central
Berlin, near the Brandenburg
Gate and Potsdamer Platz
offer you reasonably priced
accommodation in the heart
of Berlin. The apartments
in central Berlin are an
excellent starting point for
exploring and discovering the
metropolis. They’re situated
only a few minutes‘ walk away
from many of the city’s sights
and cultural offerings.
Location, location, location
Immediately adjacent to your
apartment you will find Unter
den Linden, Pariser Platz,
the Holocaust memorial the
government district, and many
tourist attractions and cultural
sites. Its central location in the
City and good links to public
transport (U-Bahn, S-Bahn,
bus), mean you can reach all
the destinations you want in
the city and its surroundings,
easily and quickly.
Many of the apartments have
a good view of the skyline
of Potsdamer Platz and the
Tiergarten.
Apartments am
Brandenburger Tor
Behrenstraße 1C
10117 Berlin
Tel: +49 30 200 75 70
info@apartments-mitte.de
www.apartments-mitte.de
Metro: S+U Brandenburger
Tor U55 S1 S2
Restaurants
Restaurant Good
Friends
Food is an essential part of
Chinese culture. Meals with
friends and family have been
an important part of Chinese
lifestyle for thousands of
years, and in the Good Friends
restaurant you can taste the
Chinese dishes that will give
you a chance to experience a
unique flavour sensation.
Kantstraße 30
10623 Berlin
Tel: +49 30 313 26 59
Metro: S Savignyplatz S5 S3
becoming the
Bars
Berlin, reflecting pure lust for
life. The Puro covers about
1,000 square meters on 3
floors, offering the perfect
stage for anykind of event.
Whether an exclusive party,
a huge business event or an
amazing dinner, everything is
possible and the guest will have
an unforgettable evening or
night!
You will have an amazing view
over Berlin with the famous
shopping mile Kurfürstendamm
and the Gedächtniskirche. With
such a unique view, you will
feel "on top of the world".
Tauentzienstraße 9 - 12
10789 Berlin
Tel: +49 30 26 36 78 75
Metro: U Kurfürstendamm
U1 U9
Riedel Boat Tours
Berlin’s waterways offer the
unique possibility to discover
the inner city with its sights
from the water. The city round
trip lasts about 3 hours and
covers a stretch of about
23 km. Not only does this
trip lead you to the historic
and modern buildings of
the metropolis Berlin, but
also to the green riverbanks,
the densely populated and
industrial areas and the elevated
railway. Hear interesting facts
about the ancient and recent
history of Berlin and enjoy
listening to the peculiarities of
the different districts, which
are being travelled through:
Mitte, Moabit, Tiergarten,
Charlottenburg, Kreuzberg,
Neukölln and Friedrichshain.
The tour covers the river Spree
and Landwehrkanal. Experience
Berlin’s legendary abundance of
bridges – the tour will bring you
under 63 of them. It is said that
there are more bridges in Berlin
than in Venice!
Planufer 78, 10967 Berlin,
www.reederei-riedel.de
Tel: +49 30 67 96 14 70
Metro: U1 U8
Puro Sky Lounge
The Puro Sky Lounge combines
the culture and the luxury of
Sightseeing
ITB BERLIN NEWS • Wednesday 6 th March 2013
www.wheretogoinberlin.com

HALL PLAN
www.itb-berlin-news.com ITB BERLIN NEWS • 2013

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Hall 3.2 / Stand112
Hall 4.2 A / Stand 201
Hall 18 / Stand 125
Hall 18 / Stand 126 A
Hall 8.1 / Stand 103
HALL PLAN
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those of kind sponsors
of ITB Berlin News.
Hall 5.2 A / Stand 107
Hall 5.2 A / Stand 114
Hall 26 A
Hall 26 A / Stand 134
Hall 9 / Stand 123
www.itb-berlin-news.com

Hall 10.1 / Stand 120
Hall 12 / Stand 101 Hall 12 / Stand 101
Hall 2.1 / Stand 225
Hall 20 / Stand 138
Hall 20 / Stand 138
Hall 9 / Stand 202
Hall 9 / Stand 202 Hall 25 / Stand 181
Hall 15.2 - Hilton Worldwide Lounge
ITB BERLIN NEWS • 2013

BERLINMAP
N
S
Hermsdorf
1
Tegel
Charlottenburg
Adagio
Marlene-Dietrich-Platz 1
Tel: +49 (0)30 258989-0
Info@adagio.de
Wedding
Tiegarden
Schöneberg
1
Metro: S+U Potsdamer Platz
U2, S2, S1, S25
3
6 11
Tempelhof
Prenzlauer
Berg
8 4 7
5
12
5 2
3 9
Kreuzberg
1 4
2
Neukölln
Apartments am 2
Brandenburger Tor
Behrenstr. 1C - 10117 Berlin
Tel: +49 30 200 757-0
www.apartments-mitte.de
Entrecôte
Schützenstr. 5
Tel: +49 30 201 654 96
www.entrecote.de
Metro: U Kochstraße U6
Weißensee
Buch
Hohenschönhausen
Friedrichsfelde
Lichtenberg
4
Waldesruh
Berlin-Moscow
Unter den Linden 52
Tel: +49 30 20058968
Tom’s Hotel
Motzstraße 19 - 10777 Berlin
Tel: +49 30 21 96 66 04
www.toms-group.de
Metro: U Nollendorfplatz
U1 U2 U3 U4
40 Seconds
Potsdamer Str. 58
10785 Berlin-Tiergarten
Tel: +49 30 89 06 42 41
Metro: U Kurfürstenstraße
Friedrichshagen
3
Metro: S+U Brandenburger Tor
U 55 S2, S1
5
6
10
Wannnsee
Landschaftsschutzgebiet
Kämmerei-Heide
Lichtenrade
Gosen
2 Alexanderplatz
3 Zoologischer Garten 4 Checkpoint Charlie 5 Ostbahnhof 6 Brandenburg Gate
7 TV Tower
8 Museum of Photography 9 KaDeWe
10 Müggelsee
11 Berliner Dom 12 East-Side-Gallery
ITB BERLIN NEWS • 2013