The Cosmo Girl - ITP.com

2013
Media
Pack

COSMOPOLITAN has a unique and intimate relationship with its readers.
Since the launch of COSMOPOLITAN Middle East in 2011, readers of this
region have been able to engage with the brand that is loved by women
the world over.
COSMOPOLITAN’s iconic brand status and trusted editorial sets it apart
from other titles. It is the life-stylist for millions of fun, fearless females
who want to be the best they can, in every area of their lives.
This dynamic brand has been delivering its unique voice and engaging with
Middle Eastern readers, at a level never before witnessed in this region.
COSMOPOLITAN Middle East was awarded the ‘Magazine of the Year’
accolade at the Global COSMOPOLITAN Conference in Madrid in 2012.
Editorial Edge
COSMO speaks to
young readers in an
informal and friendly
way. It has a warm,
upbeat, empowering and
inclusive tone of voice.
COSMO knows and
understands the
interests and behaviours
of today’s women.
Cosmo Reach
COSMOPOLITAN is
committed to informing,
educating, entertaining
and empowering women.
Your brand can reach out
to this audience and be an
integral part of COSMO
readers’ lives. COSMO’s
close relationship with
its readers means that
your brand immediately
benefits from this valuable
exposure.
Circulation
COSMOPOLITAN Middle
East is English-language with
a circulation of 16,000 across
the GCC and Lebanon of
which 80% is within the UAE.
COSMOPOLITAN has prime
positions at all till points at
leading supermarkets ensuring
maximum visibility. The
magazine has complimentary
distribution at beauty salons,
spas and boutique stores
across the region.
Careers 1%
Entertainment
8%
Health & Fitness
7%
Self Improvement
7%
Home 1%
Personal Finance 1%
General
Interest
4%
Beauty /Grooming
29%
All Other
6%
Fashion
19%
Beauty /Grooming
14%

The
Cosmo
Girl
Meet Sarah, the COSMO
reader in the Middle
East. She’s 24 years old
and single, and while she
ultimately wants to be in
a romantic relationship,
get married, and have
kids, she’s also happy
where she is.
● Girlfriends are very important!
Her friendship group is multicultural.
Her Facebook is always
updated and her smartphone
never leaves her designer bag.
Sarah goes to concerts and loves
going out to nightclubs with her
friends, where she’ll always wear
a new top that she bought on the
weekend at the mall.
● She’s still developing her own
personal style and looks to her
friends, celebs and magazines for
inspiration. While she likes to look
at fashion shoots, she really wants
to know how she can personally
make those styles her own.
● She’s beauty-conscious and is
willing to try something new.
Sarah will spend her disposable
income on must-have gloss or
mascara – small prestige items
that make her feel sexy.
● She’s educated and working her
first or second job. She drives
a car but wants to upgrade to
a better one. She is constantly
looking to enhance her lifestyle –
to be the best she can be in
every area of her life.

Ali: Took me to Ravi’s
in Satwa! It comes highly
recommended – my mouth
was burning!
Samer: A girl extended
her holiday the day we met
to spend more time with me,
even though she was due to
leave that night.
Oliver: After a long day
at work, an ex met me at
the door wearing something
small, sexy and satin. It was a
Oliver Amos, 23,
is British and works
in publishing. He is
currently single
behind your right knee, between your
calf and hamstring. Cross your right knee
behind the left. Rest your left forearm
on the floor (palm up), and bend your
right elbow. 2 Press up so both arms
are straight, and uncross your right knee,
lifting it 90 degrees. Return to start. That’s
one rep; do 30, then switch sides.
1 Start on your hands and
knees, with the weight behind
your left knee. Rotate your left
knee so it’s turned in toward
your right. 2 Lift your left leg
90 degrees, and return to start.
That’s one rep; do 30, then
switch legs.
Marcus Langton, 31,
is a sales manager
from the UK. He has
been single for a year
very memorable evening!
Marcus: I once went on a
date in London and the girl
was wearing nothing but a
long overcoat!
Marcus: A girl that makes
me laugh and makes me
think. Looks are obviously
important, but if all she has
to offer to the conversation
is what Kim Kardashian did
next, I’m gone! Smart is sexy.
Ali: I like a woman to have
Right left
set set
of 30 of 30
Reps Reps
an air of mystery about her.
She has to be independent and
grounded, with washboard abs!
Oliver: Someone who is
active, adventurous and who is
always open to new things.
Samer: Physically for me,
it’s all about the skin, teeth
and nails. If they are good,
I can ignore other flaws. I’m
definitely not into modelskinny
girls; I prefer cute, fun
girls. I just want a genuine girl
who knows what she wants; a
girl who actually appreciates
things and never take things
for granted.
Right left
set set
of 30 of 30
Reps Reps
Right left
set set
of 30 of 30
Reps Reps
set set
of 30 of 30
Reps Reps
1 2
1
1
Right left
Samer Alloush, 31,
is a sales manager from
lebanon. He has been
single for three years
2
Ali Cuma, 27,
is an advertising
manager from the
UK. He is
currently single
Samer: Untidy fingers or toes
– it’s all about the nail polish.
Ali: Yeah, bad feet put me off.
Marcus: I’m not into mumsy,
stupid or self-obsessed women.
Oliver: Sequin dresses and
lazy people turn me off.
Ali: I can’t complain, but I
haven’t met Mrs Right yet.
Samer: I’m successful when
guru who helps a-listers,
like Gwyneth paltrow, J.lo,
and Gisele, sculpt lean, foxy
bodies. check her out at
tracyandersonmethod.com, and
follow her on twitter @Gotracy.
weight behind your left. Lean to
the right, using your right arm for
support (your left knee will naturally
lift off the ground). 2 Grab the
weight in your right hand and raise it
toward the ceiling. At the same time,
extend your left leg to the side so it’s
at hip height. Return to start.
That’s one rep; do 30, then
change sides.
2
with your right knee bent
and turned in toward your
left. Hold the weight out to
your left side, arm rotated so
your elbow faces up. 2 Lift
your right leg 90 degrees and
reach the weight toward your
foot (it’s okay if they don’t
touch each other). Return to
start. That’s one rep; do 30,
then change sides.
compiled by aoife stuart-madge. photographs isidora bojovic.
shot on location at rivington grill madinat jumeirah
it comes to having fun, but
a failure when it comes to
anything more serious. I
always tend to want the
girls who don’t want me
and I end up attracting the
wrong ones!
Marcus: I broke up with
someone because she had
put on weight. I’m very
ashamed of it, but I was
very young and stupid, and
I didn’t know better.
Samer: I asked a girl to
leave the second our allnight
date was over. But I
did walk her to the door…
without asking her name!
Oliver: I’ve never been
the cheating type, but I
kissed another girl during
my last relationship, which
I will always regret. It’s
horrible hurting someone
you love and I would never
want to upset someone like
that ever again.
Oliver: I used to
wakeboard for a living, so
I like girls who are willing
to try new things. I would
love for a girl to let me
teach her to wakeboard on
a first date – we’d be able to
get up close and personal.
Samer: I’d be impressed
if a girl offered to chip in
for the bill. I definitely
wouldn’t let her, but it
would show me that she’s
not just another ‘buy me a
drink’ girl!
Marcus: If the
chemistry is there and the
conversation is flowing, and
she looks good, then that is
good enough for me.
Ali: I’d be happy if she
just turned up!
Playsuit, Dhs400,
TopShop. Bikini,
Dhs990, Melissa
Odabash. Hat,
Dhs335, Ecua Andino.
Flip-Flops, Dhs125,
Havaianas all at Hamac
Fidelity Fitness Club
(And Cosmo Bachelor Of The Year!)
exercises after a hip replacement…
in other words, no! if you want real
results you need to do real exercises
and these are best done in a gym
with a range of exercise equipment,
like dumbbells, barbells and machines.
incorporate lunges, squats and deadlifts
and you’ll get great results.
to stop eating it. ask your trainer the
reason for this recommendation. write
down everything that you eat for a
week and then review. you may find
that the amount of protein (chicken) is
okay but you’re eating too many carbs
or other bulk-inducing foods.
Ali: I think so.
Samer: You can tell
from the cheeky comments
or touching…
Oliver: Yeah, it’s easy to
know when a girl likes you;
it’s a sixth sense that most
guys have.
Marcus: Totally. Body
language in a situation
like that is easy to read. If
someone is flirting with you,
they want you to notice.
Ali: I have been known to
enjoy an episode or two of
Sex And The City.
Marcus: Me too. And
chick flicks.
Oliver: Once, back when
I was 19, I hooked up with
a 47-year-old!
Ali: How long have you got?!
Oliver: Women always
want guys to know what
they want, but 90 per cent
of the time they don’t
even have a clue what
they want themselves!
Samer: I never get why
women always believe
they want a good guy, but
always end up falling for
the jerks.
Ali: Natural all the way,
for sure.
Samer: Yeah, nothing
beats simplicity, but
sometimes some glitter can
spice things up!
Ali: I once bought a
packet of glow-in-thedark
stars and stuck them
above her bed to spell out a
romantic message for her to
discover when she turned
her lights out.
Marcus: I bought a
miniature Taj Mahal for
someone once.
Oliver: I have a country
house in Dorset in the UK,
where there are some of
the greatest views. It’s the
perfect place to take a walk,
laugh, hold hands... it’s
really nice when all you can
hear is each other.
Samer: When I was
working in China and
my ex was in the States, I
stopped three strangers in
the street and gave each a
piece of paper, which said
‘I love (my ex’s name)’. I
took a photo and had them
made into a postcard for
her. She loved it!
Ali: It would probably be
my nose.
Oliver: My legs – they’re
pretty skinny.
Marcus: I think I have
goofy teeth.
Samer: I hate my teeth,
too. I would love to get a
Hollywood smile.
Marcus: Stupid
question… lovin’!
Ali: Agreed.
Oliver: Having all three at
the same time would be great!
Samer: In order: money,
lovin’, sport. In Dubai, you
definitely need the money
to do the other two! ■
Oliver:
“‘Do you
believe
in love at
first sight
or shall I
walk past
again?’
Haha.”
Ali: “‘I
may not
be the
best
looking
guy here,
but I’m
the only
one
talking to
you.’”
Marcus:
“‘Get
your coat,
you have
pulled.’
Success
rate:
zero.”
Samer:
“Never
tell a girl
she looks
familiar
as a pickup
line!”
Calories: 350 Fat 12 grams Calories: 550 Fat: 22 grams
this hot sandwich is low-calorie, low-fat and not meat-free burgers are made from soy and legumes,
too high in carbs. plus, the greens and roasted which bring you awesome fibre and protein. but the
slices of tomato supply vitamins a and c. consider fat and calorie counts are up there, plus it racks up
adding a slice of low-fat cheese for a protein hit. 60 grams of carbs, mostly from the white bread bun.
Besides looking smoking hot
on everyone, studies show
that just seeing the colour
red raises a guy’s heart rate
and blood pressure, riling
him up. Another reason
cherry colour rules: Women’s
lips darken when they hit
puberty, the time babymaking
estrogen levels peak,
so the hue acts as a fertility
announcement, indicating
that (evolutionary speaking)
you’d make a good match,
says Krystal D’Costa,
author of the Anthropology
in Practice blog at Scientific
American. (This won’t be the
last time sexiness in linked
to fertility – keep reading!)
Ysl
pure colour
lipstick in
le Rouge,
Dhs172
Dior addict
Extreme lipstick
in Bellissima,
Dhs154
merle norman
lip pencil plus
in a Flare to Remember,
Dhs79
D&G
lipstick in
italian monica,
Dhs149
ediTorial Pillars
What Goes Through
Men ’ s Minds...
Is he looking for a fling or commitment? Does he care more about
your brains or your bod? Does he find supermodel glam or natural
girl next door hotter? We gathered four single UAE men to find out
What’s the
What is your
hottest thing
number one
a girl has ever
turn-off?
done for you?
42 ✤ cosmopolitan june 2012 ✤
What qualities
do you look for
in a girlfriend?
Wish
You
Were
here
Whether you’re
jetting off on
your summer
hols or enjoying
a staycation,
make sure you
hit the beach
in style. Mix
tropical prints
with bright
colours and
you’re all set
for some sexy
swimwear
How do you
rate your success
with women?
Have you ever
done anything
to a girl you’re
now ashamed of?
What’s a surefire
way to
impress you on
a first date?
Do you always
know when
a woman is
trying to flirt
with you?
What’s your
guilty secret?
What’s the
one thing
you’ll never
understand
about women?
Do you like
natural girls or
glamour girls
with big hair
and big heels?
What’s the
most romantic
thing you’ve
ever done?
What body part
are you most
insecure about?
What do you
think about
most: money,
sport or lovin’?
man manual
The Worst
Line You’ve
Ever Used?
F o l l o w u s o n F a c e b o o k ! facebook.com/cosmopolitanmiddleeast ✤ cosmopolitan june 2012 ✤ 43
Self Improvement
COSMO’s brand philosophy is to empower young women.
COSMO editorial taps into all aspects of a reader’s life, giving her
tips and strategies to do things better, smarter and with more
fun. COSMO Middle East’s local knowledge gives readers unique
advice that is exclusive to the region in which they live.
Fashion
Men/Relationships
COSMO is the male expert and informs its young female
readership on all matters related to relationships. COSMO
Middle East respects the cultural sensitivities of this
market, yet be able to highlight the many aspects of male/
female relationships like no other magazine in the region.
Commandments
5
Sunbathe.
Just don’t
forget your
sunscreen.
6
Play ‘Truth
or Dare’.
7
Make a pact to get all
1
of your girly health
checks done. Go to
Go to a concert.
your appointments
We suggest J.Lo on
together for moral
November 22. Grab a
support.
car full of your BFFs,
and stick Jenny From
8
The Block in the CD
player for the drive to
Go skydiving.
Abu Dhabi.
2
9
Volunteer. We’re
Movie
loving Adopt A Camp,
marathon!
the Dubai-based nonprofit
organisation
Popcorn, a
blanket and
that makes the life of
your gal pals.
Dubai’s abandoned
labourers more
3
pleasant. Check out
their Facebook page to
Join a fitness
see how you can help.
class, like
yoga. And
10
then go and
have a muffin
Charter a
and a gossip
boat for the
afterwards.
afternoon. Bring
your bikini, the
ingredients for
4
your favourite
Throw a ‘girls only’
cocktails and
dinner party. Give
your seasickness
each guest a task such
pills. Strike a
as bringing a starter
pose and wave
or side dish, being in
at all the cute
charge of the playlist
boys who sail
or decorations.
past. Nice! ■
112 ✤ COSMOPOLITAN JULY / AUGUST 2012 ✤
Are you following us on Twitter? @CosmoMiddleEast
10
‘Girls Only’
Things
To Do
Shopping/Fashion
COSMO offers young readers confidence and answer three
questions a savvy reader asks: What should I buy? Where
should I shop? What goes with what? COSMO’s fashion
section can be likened to receiving style advice from the
good friend whose wardrobe you’ve always secretly coveted.
Sara and Mi la know
that soda and pies
taste better with
your BFF (and
ki ler heels)
BY KERRIE SIMON-LAWRENCE. PHOTOGRAPH KIM MYERS ROBERTSON
84 ✤ cosmopolitan march 2012 ✤
✤ cosmopolitan march 2012 ✤ 85
Beauty Buzz
Beauty/Grooming
‘Beauty with Benefits’ is the COSMO approach.
From celebrity hair stories, to beauty makeovers
and catwalk make-up trends and how-to advice,
COSMOPOLITAN’s beauty section captures
glamour in a fun, upbeat and inspirational way.
Turn
Him On
From
Across
The
Room
Want to make one hundred per cent
sure that a guy will be floored by your
hotness? Rock these looks – they’re
scientifically proven (yes, really)
to put him in a flustered state
Or susci estrud mOdOlOre ectet velessequis dOlenissenit ut wisi.
He Can’t
Resist…
Racy
Red
Lips
TIP: Slough your
pout with face
scrub to make
swiping on lipstick
smoother and lips
more kissable.
A Tight Butt In
Six Minutes
Shape and boost your backside into
shape without, uh, busting your behind!
Hot Cross Buns
1 Get on all fours, with a 1.5kg weight
Slimming
Shortcut
Using a 1.5kg weight
(or 750ml water
bottle) torches
calories and works
your muscles more
effectively, so you
firm up in
less time.
Inverted
Booty Kick
ChArt your progre s
Check off a box for every set
of exercises you complete.
1 2
Meet Your Trainer
tracy anderson is a top fitness
Side Raise
1 Kneel on both knees, with the
Toe Touch
1 Begin on all fours again,
photographs chris eckert/studio d, miranda penn turin
compiled by kerrie simon-lawrence and katrina statham.
photographs getty images, alamy
Ask
Cosmo’s
Trainer!
Abdelrahman Saudi
Q
I spend 12 hours a
day at my computer.
Are there any exercises
I can do in my chair to
tone my legs? Charlene, 29
chair exercises are okay if you are
A a 90-year-old who is doing rehab
Q
My trainer told
me I must increase
my intake of steamed
chicken. Thing is, ever
since I have, I’ve bulked
up! And I hate it! Mel, 25
if you’ve bulked up from eating too
A much chicken, the simple answer is
App-solutely
Brilliant
We love eating out, but we
hate finding out afterwards
(like, when our jeans don’t fit
anymore) just how unhealthy
our dining-out choices are.
So we’re loving Restaurant
Nutrition, the app that tallies
up the fat and calories in the
dishes from our fave fast food
and chain restaurants.
Do The
Twist!
Even if your dance
moves are more
Napolean Dynamite
than Beyoncé,
you’ll love the new
dance fitness craze,
Sh’bam! Set to
chart music (we’re
talking Rihanna,
Maroon 5 and
Christina Aguilera),
this fat-burning
workout consists of
simple, fun moves
that even the most
uncoordinated of
us can manage.
Check it out at the
Dubai Ladies Club.
Call +971 349 9922.
Healthy Sexy
Top body tips to keep you
in tip top shape this month
Strong – and all year long
The Food Wars
Vegetable Panini
Veggie Burger
body love
98 ✤ cosmopolitan october 2012 ✤
F o l l o w u s o n F a c e b o o k ! facebook.com/cosmopolitanmiddleeast ✤ cosmopolitan october 2012 ✤ 101
H ealth/Well-being
This is where the COSMO girl goes to revive her
energy and inner beauty. It includes advice from experts
addressing readers’ questions about health, to tips on
diet and focus on overall mind and body confidence,
with a goal of looking and feeling good.
102 ✤ cosmopolitan July / august 2012 ✤
F o l l o w u s o n F a c e b o o k ! facebook.com/cosmopolitanmiddleeast
✤ cosmopolitan July / august 2012 ✤ 103

Top, DhsXXX, Diane
von Furstenberg at neta-porter.com.
Shorts,
Dhs750, Raoul at Boutique
1. Shoes, DhsXXX,
Christian Louboutin
Bachelor
of The Year
2012
Here they
are: The Final
50! We’ve spent
the past few months
feasting our eyes on
the region’s hottest
guys, and now
it’s your turn.
Enjoy!
Covers
Taking advantage of Team COSMO’s world-class
styling skills, you’ll gain access to the world’s hottest
celebrities for an exclusive COSMO cover shoot.
With the option to have the celebrity dressed
exclusively in your brand, you not only achieve
A-list status for your brand, you’ll benefit from an
all-inclusive package.
Will YOU be
CrOWned COsmO’s
YOUng FUn,
Fearless Female?
Campus
Awards
How To Enter
The Categories
● Most Inspiring
● Sporting Star
● The On-Call BFF
● The Life Of The
● The Biggest Heart
● The Most Likely
Girl On Campus
Extraordinaire
Party
On campus
To Be President
A l you have to do to enter (or
to nominate someone else) is
send a photo of you (or them!)
to cosmocampusawards@
cosmopolitanme.com te ling
us the name and age of the
nominee, as we l as their
contact details, the course
they’re studying, where they
attend co lege and the award
you’re nominating them for.
Finalists wi l appear in a cool
fashion shoot in our April
issue, with the overall winner
announced in our May issue.
The nominee who co lects the most votes overa l
wi l be crowned Cosmo's Young Fun, Fearless
Female and the Braun Hair Pride Champion!
Cosmo Campus
Awards
Targeting the region’s tertiary students,
the COSMO Campus Awards pits
student against student, in the quest to
The Overall Winner Will Become
The Braun Hair Pride Champion
facebook.com/cosmopolitanmiddleeast @CosmoMiddleEast
in assOCiatiOn With
hair Pride mOvement
We get that your college years are a
blur of assignments and presentations.
But they’re also full of friendships,
lessons in love and huge milestones.
In support of your quest for world
domination (hey, why not?!) we’re
rolling out the Cosmo Campus
Awards, where you’ll be honoured
for your contribution to college life.
win titles such as ‘On-Call BFF’ and ‘Most
Likely To Be President’. The 18 finalists
appear in a multi-page fashion shoot
sponsored by a fashion brand.
QR Codes
With the introduction of QR technology,
each issue of COSMO comes complete
with instructional, ‘how to’ and behind-thescenes
videos. This in turn creates a unique
platform for your client to appear in the
magazine in an alternative, interactive and
technologically advanced way.
Cosmo’s Bachelor
Of The Year
Our most talked-about event of the year, COSMO takes 50
bachelors and then offers them up for voting! Sponsorship of
the event will see your branding across the 26-page shoot in the
October issue, your logo in all collateral (invitations, posters, and
at-event branding) and a presence in the goodie bags.
Get
Involved!
There are various
creative ways in
which your brand can
collaborate with the
world’s most-loved
women’s
magazine
• Walk the
LadiesNight
19th April 7-9pm
M-DEK, Media One Hotel, Dubai Media City
Pink Carpet • Two FREE drinks named after our magazine on arrival • FREE Canapés • FREE Goodie Bag • Live DJ •
Cosmo
Ladies
Night
When COSMO brings
its readers together,
adds a couple of
cocktails and gets the
conversation flowing,
you end up with a
very fun, fearless night!
Sponsorship of the event
will see your branding
appear in all social media
coverage, your logo in
all collateral (invitations,
posters, and at-event
branding) and a presence
in the goodie bags.
Cosmo for iPad
Using Zinio’s technology, readers are able
to download each issue of COSMO in app
format, to read on their iPad. This places
your brand on a platform to be seen by a
wider audience, allowing readers to access
your brand at the touch of a finger.
72 ✤ cosmopolitan FEBRUARY 2012 ✤
Blame it on
Rit aut laci quam ant porem
lamuscipsam ut pro dolo tota
volore atios et quo eatestia
que dolupta simolores es et
qui te repudit quia quae net
Fashion
✤ cosmopolitan FEBRUARY 2012 ✤ 73
Fashion Shoots
Work alongside our internationally acclaimed
fashion team to put your brand in the
spotlight. Shot in the Middle East or around
the globe, you’ll receive an eight-page shoot,
exclusive to your brand.

The imPorTanT sTuff
Full page
Trim 220 x 297mm
Type 200 x 277mm
Bleed 230 x 307mm
Specs
Rate card
• IFC Gatefold Spread (4 SPs) 128,500 AED
• Reverse Gatefold DPS 110,000
• IFCS - DPS 77,000
• 1st DPS 59,000
• 2nd DPS 55,000
• 3rd DPS 51,500
• 4th DPS 48,000
• 5th DPS 44,000
• DPS 51,500
• Opposite Contents 1 35,500
• Opposite Contents 2 35,500
• Opposite Contents 3 35,500
• Opposite Editor’s Letter 35,500
• Opposite Masthead 35,500
• ROP 29,500
• Inside Back Cover 44,000
• Outside Back Cover 59,000
*Loading charges applicable for guaranteed positions
11 issues per year
DPS
Trim
Type
Bleed
440 x 297mm
420 x 277mm
450 x 307mm
Demographic:
Target age: 21-29
Average reader
income:
Dhs20,000 per month
Circulation:
16,000
Readership:
45,000
REACH: UAE, Qatar, Oman, Kuwait, Bahrain, Lebanon
● Alia Fawad
Group Publishing
Director
Tel: +971 4 444 3249
alia.fawad@itp.com
Contacts
● Rihab Saad
Commercial
Director
Tel: +971 4 444 3487
rihab.saad@itp.com
● Vidhya Thiagarajan
Group Commercial
Director
Tel: +971 4 444 3747
vidhya.thiagarajan@itp.
com
● Kerrie Simon-Lawrence
Editor-in-chief
Tel: +971 4 444 3454
kerrie.simon@itp.com
● Hala Btaddini
Sales Manager
Tel: +971 4 444 3297
hala.btaddini@itp.com
● Nyma Peracha
Sales Manager
Tel: +971 4 444 3157
nyma.peracha@itp.com