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Media Pack 2013 - ITP.com

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<strong>Media</strong> <strong>Pack</strong> <strong>2013</strong>


designMENA.<strong>com</strong> is the Middle East’s premier website for the<br />

<strong>com</strong>mercial interior design industry, with daily news on all aspects of<br />

the industry, from developers and designers, to material costs.<br />

Complemented by thought-provoking <strong>com</strong>ment, interviews and<br />

insight, it is often the first port of call for those who want to get inside<br />

the region’s interior design sector.<br />

designMENA.<strong>com</strong> is published by the Middle East’s largest B2B<br />

publishing house, <strong>ITP</strong> Business Publishing in Dubai.<br />

Site Usage per month<br />

23,327 Average Visits<br />

19,190 Average Unique Visits<br />

48,591 Average Page Views


The website offers a full suite of<br />

interactive digital marketing tools:<br />

MPU<br />

Size: 300x250<br />

Format: GIF –Flash –Tags<br />

Leaderboard<br />

Size: 728x90<br />

Format: GIF –Flash –Tags<br />

White Space Banner<br />

Size: 220x550<br />

Format: GIF –Flash –Tags


Dedicated E-newsletter<br />

designMENA.<strong>com</strong> E-newsletter reaches more than 15,700 subscribers<br />

The e-newsletter is a direct <strong>com</strong>munication that replaces traditional<br />

print news for many users<br />

On clicking any of the story links, users are diverted to the full story<br />

hosted on the portal through PCs, laptops, tablets and mobile<br />

The newsletter goes out 2 times a week -<br />

Monday & Wednesday


Email Marketing Campaign<br />

Considered as the most effective and efficient digital marketing tool<br />

REACH your exact target audience by demographics such as:<br />

• Age<br />

• Gender<br />

• Nationality<br />

• Country of Residence<br />

• Job Title<br />

• Job Industry<br />

Total Database recipient: 530,000


Commercial Interior Design features <strong>2013</strong> list*<br />

Middle East Architect features <strong>2013</strong> list*<br />

January<br />

Hotel Design<br />

Outdoor Furniture Suppliers you<br />

should know<br />

25 hot trends for <strong>2013</strong><br />

February<br />

Kitchen Design<br />

Lighting Suppliers you should know<br />

Office Suppliers You should know<br />

March<br />

Healthcare Design<br />

Wall & Flooring suppliers you should<br />

know<br />

April<br />

Hotel Design<br />

Kitchen Suppliers You Should Know<br />

May<br />

Office Design<br />

Index Issue<br />

Index Exhibitors You Should know<br />

June<br />

Retail Design<br />

Index Update<br />

Fit Out Suppliers you should know<br />

July<br />

Education Design<br />

Furniture Suppliers you should know<br />

Kitchen Suppliers you should know<br />

August<br />

Interior Automation<br />

Bathroom Suppliers you should know<br />

September<br />

Hotel Show issue<br />

Spa Design<br />

Hospitality Suppliers you should know<br />

Lighting Suppliers you should know<br />

October<br />

Appliance Design<br />

Flooring Suppliers you should know<br />

November<br />

Big 5 Issue<br />

Marble & Ceramic Designs<br />

Fit Out Suppliers you should know<br />

December<br />

Outdoor Furniture Design<br />

Showrooms you should visit<br />

Trends for <strong>2013</strong><br />

January <strong>2013</strong><br />

Fire protection<br />

February <strong>2013</strong><br />

Exterior and interior lighting<br />

Fire protection<br />

March <strong>2013</strong><br />

Flooring design<br />

Show preview - Cityscape Abu<br />

Dhabi<br />

April <strong>2013</strong><br />

Elevator design<br />

May <strong>2013</strong><br />

Kitchens and bathrooms<br />

Show preview - INDEX Dubai<br />

June <strong>2013</strong><br />

Roof design<br />

Façade cladding and curtain<br />

walling<br />

August <strong>2013</strong><br />

Software<br />

September <strong>2013</strong><br />

Future projects<br />

October <strong>2013</strong><br />

Lighting design<br />

Show preview - Cityscape Global<br />

(Dubai)<br />

November <strong>2013</strong><br />

Doors and windows<br />

Show preview - The Big 5, Dubai<br />

December <strong>2013</strong><br />

Top 50 Middle East architects<br />

*Subject to change


Position Specifications Rate Card CPM (AED)<br />

Regular Advertising Banners<br />

Leaderboard 728 x 90px AED 367<br />

MPU 300 x 250px AED 349<br />

Whitespace banner 220 x 550px AED 367<br />

Half page 300 x 600px AED 404<br />

Fixed button 300 x 100px AED 44,064<br />

Special Operations<br />

Overlay (Eyeblaster) 450 x 450 px AED 551<br />

Interstitial Full Screen - 750 x 450px AED 551<br />

Content Push Leaderboard(728x90px) White Space Banner (220x550px) Content Push (Video Streaming, 632 x 356px) AED 551<br />

Page Peel Minimised area - 90 x 90px. Final Image Dimensions: 700(w) x 400 (h) px, JPG/GIF only (NO FLASH) AED 551<br />

Catfish 1004 x 60px AED 551<br />

Home Page Takeover 220 x 550px, 728 x 90px, 300 x 250px (per day) AED 36,720<br />

Branded Background 1652(w) x 770(h) px (either side of main body text) Contact Sales Team<br />

Smart Links 200 x 200px max (key word link within the text) AED 36,720<br />

Microsites Bespoke editorial pages built for the advertiser (per month) AED 91,800<br />

Surveys Dedicated survey housed within ATN website (per month) AED 110,160<br />

Sponsorships / Special Reports Roadblock of section / industry / report. Named as official sponsor Contact Sales Team<br />

E-Newsletter Advertising<br />

Leaderboard 728 x 90px AED 14688<br />

Whitespace Banner 220 x 550px AED 14688<br />

Dedicated Email Marketing<br />

Categorize recipients based on job industry,<br />

function, country of residence etc<br />

640 px wide AED 1469


For more information contact<br />

Ahmad Bashour<br />

Digital Publishing Director<br />

Ahmad.Bashour@itp.<strong>com</strong><br />

Michelle Rebello<br />

Sales Manager, B2BDigital<br />

Michelle.rebello@itp.<strong>com</strong><br />

+971 4 4443352<br />

+971 50 5040182

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