WITS END - JO LEE Magazine

Most of GO’s customers use GO by choice. Most
customers have access to one or more car, but still prefer
to use GO Transit to get to work. Why? Because it is
relatively stress- free. Our customers are smart; they use
their travel time wisely to keep abreast of the news, talk
about family and the world with fellow passengers, or
catch that extra half-hour of precious sleep. Lifelong
friendships and even wedding bells have been the
consequence of using GO. The only other choice is
clutching a steering wheel in stop-and-go traffic. Even
with delays and crowding, GO is the way to go.
Subliminally, and even consciously, customers also know
they’re doing something good for the environment. I
know, because I choose to use it every day that I can.
GO’s challenge now is to provide the reliability that its
customers demand, and meet the immediate needs for
more/faster services while using old technology in an
operating environment that is at capacity. One small
breakdown anywhere causes delays elsewhere.
But GO Transit is up to the challenge! We are pushing
ahead with new rail projects as fast as we can.
Construction can delay service, and backlash from the
public can be strong. Yet we know: it is short-term pain
for long-term gain.
GO is both an economic catalyst and an environmental
necessity. And to its millions of customers the rail-based
public transportation system has become a phenomenon.