Media Data - Kfz-Betrieb - Vogel Business Media

3
1 Title: bike und business
2 Characteristics:
bike und business is the official mouthpiece of the Association of German Two-Wheeler
Craft Businesses (Bundesinnungsverband für das Deutsche Zweiradmechaniker-
Handwerk) The business magazine is written for motorcycle, scooter, and quad/ATV
dealers as well as workshop professionals in Germany, Austria, Switzerland, South
Tyrol, Belgium, Luxembourg, and the Netherlands. bike und business is known for
covering a broad range of topics. The editorial concept includes articles on vehicle,
custom shop and service center equipment as well as clothing, helmets, the accessories
aftermarket, business and personnel management and market development. A
chronologically structured education and continuing professional development section
at European Service Technician level, as well as current industry association news,
complement the editorial content. The magazine is published 8 times annually and is
enriched with current special sections on electric mobility, for example. bike und business
is also available as an e-paper and continues online at www.bikeundbusiness.de.
Numerous events and services supplement and reinforce the brand.
3 Target group:
Managers and decision makers in the two-wheeled sector (industry and
trade), mechanics interested in furthering their education, and commercial
and administrative apprentices in the two-wheeled trade and crafts sector
4 Frequency: 8x annually
6 Volume: 19 th volume in 2013
7 Purchase price:
1 year's subscription: EUR 96.00 (incl. V.A.T.)
Outside Germany EUR 102.00 (excl. V.A.T.)
8 Official organ: Official journal of the German Two-Wheeler Business
Federation (Bundesinnungsverband für das Deutsche
Zweiradmechaniker-Handwerk)
9 Memberships: Media Database of the German Technical Press
10 Published by: Vogel Business Media GmbH & Co. KG
Postal address: bike und business, 97064 Würzburg
Street address: Max-Planck-Str. 7/9, 97082 Würzburg
Phone: +49 (0) 931 418-2920
Fax: +49 (0) 931 418-2720
11 Publisher: –
Editor-in-chief:
Stephan Maderner
Phone: +49 (0) 931 418-2918
E-mail: stephan.maderner@vogel.de
Training and further training: Werner Degen
Phone: +49 (0) 931 418-2466
E-mail: werner.degen@vogel.de
Media Data
2013
Portrait
1
Reader service: Martina Eicher
Phone: +49 (0) 931 418-2803
E-mail: martina.eicher@vogel.de
12 Advertising sales: Anna Gredel, Director of Sales & Order Management
Phone: +49 (0) 931 418-2920
E-mail: anna.gredel@vogel.de
Ragnar Lang, Project Management & Advertising Sales
Phone: +49 (0) 931 418-2771
E-mail: ragnar.lang@vogel.de
13 Editorial office:
Editor-in-chief:
Stephan Maderner
Phone: +49 (0) 931 418-2918
E-mail: stephan.maderner@vogel.de
Training and further training: Werner Degen
Phone: +49 (0) 931 418-2466
E-mail: werner.degen@vogel.de
Reader service: Martina Eicher
Phone: +49 (0) 931 418-2803
E-mail: martina.eicher@vogel.de
14 Quantitative analysis of editorial section, 2011 = 10 issues + 1 special issue
Size of magazine: 210 mm wide x 297 mm tall, DIN A4
Total pages: 769 pages = 100.00 %
Editorial section: 576 pages = 74.90 %
Advertising section: 193 pages = 25.10 %
including:
Classifieds: 2 pages = 1.04 %
Bind-ins: -
Loose inserts:
6 pieces
15 Content analysis of editorial section, 2011 = 576 pages
Cover page, content
Imprint 28 pages = 4.86 %
Opinion 11 pages = 5.76 %
News 19 pages = 3.30 %
Topic of the month 70 pages = 12.15 %
Law and taxation 0 pages = 0 %
Market and brands 194 pages = 33.68 %
Trend 52 pages = 9.03 %
Products 41 pages = 7.12 %
Management 49 pages = 8.51 %
Association 13 pages = 2.26 %
Test ride 16 pages = 2.78 %
Testing and technology 42 pages = 7.29 %
Internal/reader letters 0 pages = 0 %
Preview 6 pages = 1.04 %
Training 35 pages = 6.08 %
576 pages = 100.00 %
Print