Konkuk University Medical Center and its ... - Korea IT Times
Konkuk University Medical Center and its ... - Korea IT Times
Konkuk University Medical Center and its ... - Korea IT Times
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October 2010 | Vol. 76<br />
<strong>Konkuk</strong> <strong>University</strong><br />
<strong>Medical</strong> <strong>Center</strong> <strong>and</strong><br />
<strong>its</strong> Globalization<br />
Paik Nam-sun, MD., Ph. D, President of <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong><br />
No Future with No Design:<br />
Fashionable Gadgets on Race<br />
G20, Don’t Let the Banks Fall<br />
The 4th Asian<br />
Ministerial Conference<br />
on Disaster Risk<br />
Reduction(AMCDRR)<br />
Seoul City Pushes for Citizens -<br />
Oriented e-Government<br />
KES2010, IMID 2010, i-SEDEX 2010, G-Fair 2010,<br />
2010 World Oriental Medicine-Bio EXPO in Jecheon, <strong>Korea</strong>,<br />
ISMAR 2010, Robot World 2010<br />
U.S. $10.00 / KOR.₩12,000<br />
10<br />
ISSN 1739-2950<br />
13th floor, iStation B/D, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of <strong>Korea</strong> (133-890)<br />
Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0671 Fax: (82-2)3459-0656<br />
www.koreaittimes.com
ISSN 1739-2950<br />
October 2010 | Vol. 76<br />
Publisher<br />
Kim Tae-sub, Dr. Cho Sung-kap<br />
Chairman | Han Kon-ju<br />
<br />
President<br />
Chung Youn-boo (Monica)<br />
Lim Se-jong<br />
Special Advisor<br />
Dr. Shin Kook-hwan, Dr. Yang Seung-taik<br />
Dr. Kim Hak-su, Dr. Youn Hwa-Jin<br />
Dr. Park Ho-gun, Dr. Kim Wan-soon<br />
Advisor<br />
Cha Joo-hak, Lee Sung-man,<br />
Lim Kyung-hee<br />
Editor In Chief<br />
Monica Chung<br />
Managing Director<br />
Henry Chun<br />
Bae Dal-byul<br />
Supplement Director<br />
Kim Joo-hyung<br />
Managing Editor Chun Go-eun (clair)<br />
Staff Writer Lee Kyong-hwan<br />
Assistant Editor Nick Antolini<br />
Staff Reporters<br />
Yeon Choul-woong, Kim Yearim,<br />
Lee Kyung-min, Daniel Ko, Song Kyu-yeol,<br />
Lee Si-young, Yoon Yo-tam, Steve Kwak,<br />
Kim Sun-hong, Park Se-jin, James Lee<br />
<br />
<br />
<br />
<br />
No Future with No Design:<br />
Fashionable Gadgets on Race<br />
G20, Don’t Let the Banks Fall<br />
The 4th Asian<br />
Ministerial Conference<br />
on Disaster Risk<br />
Reduction(AMCDRR)<br />
Seoul City Pushes for Citizens -<br />
Oriented e-Government<br />
KES2010, IMID 2010, i-SEDEX 2010, G-Fair 2010,<br />
2010 World Oriental Medicine-Bio EXPO in Jecheon, <strong>Korea</strong>,<br />
ISMAR 2010, Robot World 2010<br />
13th floor, iStation B/D, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of <strong>Korea</strong> (133-890)<br />
Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0671 Fax: (82-2)3459-0656<br />
www.koreaittimes.com<br />
Paik Nam-sun, MD., Ph. D<br />
President of <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong><br />
Realtime News Team<br />
Oh Hae-young, Lee Chung-moo<br />
Jeon Kyung-sook, Koo Won-hum, Sam Roe<br />
Columnists<br />
Choi Sung, Ko Ki-wan<br />
Kim Kyung-nam, Moon Kim, Park Se-jin<br />
Lee Edward, Lee Jun-young<br />
Freelance Reporter<br />
Matthew Weig<strong>and</strong>, Tim Alper<br />
Photographer<br />
Shin Sung-won<br />
Marketing Manager<br />
Kim Jae-hwan<br />
Knowledge Information Team<br />
Chung Young-tae, Cho Hee-sang<br />
Business Manager<br />
Kim Chang-ho<br />
Circulation Manager<br />
Park Mi-jung<br />
Administration Manager Kim Si-hwan<br />
Sales Manager<br />
Yoon Jong-jin<br />
Publication Team Manager Ko Yeon-sang<br />
Financial Auditor<br />
Choi Eun-kyung<br />
Financial Secretory<br />
Cho Hye-kyung<br />
Correspondents<br />
N.America<br />
Illinois | Steve Kwak, Yoon Yo-tam<br />
Boston | Kim Sun-hong<br />
New York | Park Sejin, Kim In-sik<br />
Wasington D.C. | Lee Jun-young, David J.Ahlgren<br />
San Fransicso | Seth Hutchinson<br />
Europe<br />
Germany | Agnieszka Wykowska<br />
France | Mario Mongilardi<br />
United Kingdom | lgor Verner<br />
Southeast Asia | Lee Jin-bok<br />
Far East | Kim Moon-soo<br />
China | Cathy Ding<br />
Oceania | You In-kyung<br />
SW Asia | Akram Koultakji<br />
M.East | Chris Christodoulou<br />
Magazine Design | Kim Seung-o<br />
C o n t e n t s<br />
Analysis<br />
8 No Future with No Design:<br />
Fashionable Gadgets on Race’<br />
Editorial<br />
12 People Need Their Stuff <strong>and</strong> <strong>Korea</strong>'s<br />
Got It<br />
Conference<br />
14 G20, Don’t Let the Banks Fall<br />
16 4th AMCDRR to be held in Songdo,<br />
Incheon in October<br />
20 Samcheok City Pushes for Steps to<br />
Reduce Disaster Risk<br />
24 IAEA FEC 2010<br />
Open Daejeon<br />
22 Daejeon to Foster Daedeok Innopolis<br />
as Future Growth Engine<br />
Opinion<br />
26 Samsung Electronics’ Knowledge<br />
Management System<br />
u-hospital<br />
28 <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong><br />
<strong>and</strong> <strong>its</strong> Globalizaion<br />
Open <strong>Korea</strong><br />
32 Chungcheongbuk-do sets to<br />
Designate Solar Energy Special Zone<br />
34 3rd-Generation Industrial Estate to<br />
be Created in Chungnam<br />
36 Gwangju City stresses for 6 Strategies<br />
to Build ‘Affluent Economic<br />
Community’<br />
e-government<br />
38 Seoul City Pushes for Citizens-<br />
Oriented e-Government<br />
40 e-Government, here WeGO!<br />
Overseas Sales/Distribution Agents (Reference: www.koreaittimes.com) | <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> Guide. Published by <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> Tel: (82-2)3459-0664/0621/0678/0671 | Fax: (82-2)3459-0656<br />
13th floor, iStation Building, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of <strong>Korea</strong> (133-050) | http://www.koreaittimes.com | E-mail: info@koreaittimes.com | Under the pertinent<br />
registration No. RA-09536 on Oct.2, 2003 | Advertising Tel: (82-2)3459-0671 / 0678 Fax: (82-2)3459-0656 Subscription & Circulation Tel: (82-2)3459-0678/0671 | Subscription Rate by Air Mail<br />
| Newsst<strong>and</strong> in South <strong>Korea</strong>: US$ 10.00(12,000 won)per copy | Within South <strong>Korea</strong>: US$110.00 (132,000won) per year (12 issues) | Asia: US$ 150.00 per year (12 issues) | N.America, Europe<br />
<strong>and</strong> Middle East: US$ 200.0 per year (12 issues) | Africa, Central <strong>and</strong> South America <strong>and</strong> South Pacific: US$ 225.00 per year (12 issues)
u-Finance<br />
42 Different is Better<br />
KES 2010<br />
44 KES 2010, Buckle Up, Early<br />
Adopters<br />
47 <strong>Korea</strong> Electronics Gr<strong>and</strong> Fair 2010<br />
Begins!<br />
49 Buyer’s paparazzi<br />
51 The World Shops at KES2010<br />
56 World 3D Expo Came to Life at<br />
KES 2010<br />
57 Integration of textile fashion <strong>and</strong> <strong>IT</strong><br />
58 App World Expo Shows that the<br />
Possibilities Know No Bounds<br />
59 App World Expo Shows that the<br />
Possibilities Know No Bounds<br />
60 <strong>Medical</strong>-grade Full-body Scanner<br />
Transcan<br />
61 e-parts Has Got THE Parts for <strong>Korea</strong>,<br />
China & Japan<br />
62 We Look at The World!<br />
63 Ready, Set, Go Digital TV<br />
Broadcasting<br />
64 Creative Futures Forum<br />
IMID2010<br />
66 The Beginning of the Interactive<br />
Displays Era<br />
67 Nitto Denko Shows Total Solution<br />
for LCDs at IMID 2010<br />
iSEDEX2010<br />
68 “No Power” Green Memory in<br />
Samsung<br />
69 Technology Leadership of Hynix<br />
Semiconductors<br />
70 Cutting-Edge International<br />
Semiconductor Products at a Glance<br />
71 Hynix to Mass Produce 38-nano<br />
Products Early Next Year<br />
72 Samsung Electronics unveils ‘Smart &<br />
Green plus’ Strategy<br />
Events<br />
74 Global Gateway, G-FAIR 2010<br />
76 The First World Festival of Oriental<br />
Medicine in Jecheon<br />
78 Robot World 2010<br />
Isaac Asimov's Dream Comes True<br />
80 What Are the Facts : ISMAR 2010<br />
Electronics special<br />
82 Tracing 50 Years of <strong>Korea</strong>'s<br />
Electronics Industry Development<br />
Country Report<br />
84 Congratulatory Message by Saudi<br />
Ambassador Ahmad Y. Al Barrak on<br />
National Day<br />
86 investment guide<br />
Colums<br />
88 Colums North <strong>Korea</strong>’s Mobile<br />
Communications Service<br />
90 To e- or Not to e-, that is the Problem<br />
World Class Product<br />
89 Toys , What your kids need<br />
How to.<br />
94 Don't Look Now, But You Need a<br />
Pro<br />
www.koreaittimes.com 7
Analysis<br />
Radia by Michael Laut<br />
No Future with No Design:<br />
Fashionable Gadgets on Race<br />
The gadgets' design battle is on. The<br />
world-renowned art directors/designers<br />
like Michael Laut (USA) <strong>and</strong><br />
Alex<strong>and</strong>er Mukomelov (Russia) have<br />
already captured the digital generation's<br />
heart with their innovative<br />
smart phones. The global leading<br />
agencies, like the Chocolate Agency<br />
(China) has also successfully introduced<br />
the futuristic mobile phone that<br />
is green <strong>and</strong> beautiful. Br<strong>and</strong> new<br />
concepts of earphones, PMP, X-Box,<br />
<strong>and</strong> Projectors were introduced to<br />
<strong>Korea</strong>n market with strengthened designs.<br />
Samsung <strong>and</strong> LG phones just<br />
have entered the innovation battle, as<br />
Nokia joined the competition, answering<br />
LG's Prada phone <strong>and</strong> the<br />
new Apple iPhone challenges.<br />
8 KOREA <strong>IT</strong> TIMES | October 2010<br />
Top line futuristic phones<br />
Michael Laut of Laut Design Inc. designed<br />
the Radia, a futuristic cell phone<br />
concept that features a circular touch<br />
screen display <strong>and</strong> an outer rim. Michael<br />
said, "The oval-shaped phone has an outer<br />
rim made of brushed aluminum with<br />
large, easy to hit buttons embedded in the<br />
center of the phone." Laut Design Inc.<br />
(America) is a product <strong>and</strong> graphic design<br />
firm that helps companies <strong>and</strong> inventors<br />
develop creative solutions for their product<br />
or br<strong>and</strong>'s aesthetic, function, <strong>and</strong> market<br />
appeal. An Art Director, Alex<strong>and</strong>er<br />
Mukomelov of Mukomelov Studio<br />
(Russia) has designed "mobile script" with<br />
a concept that promises to function as<br />
smart phone in the thinnest form under<br />
the sun . Internet access, documents on<br />
the go, games, communication, <strong>and</strong> mobility<br />
is guaranteed. But what makes this<br />
phone one in a million is <strong>its</strong> 2 touch<br />
screens: one in a traditional c<strong>and</strong>y bar<br />
style format, the other a flexible OLED<br />
that stiffens with a low voltage charge<br />
when you unfurl it. This layout enables<br />
maximum quality when watching movies<br />
or editing documents. The case is covered<br />
in a photo sensitive nano material that<br />
converts sun light into energy.<br />
The P-Per mobile phone is designed by<br />
the Chocolate Agency (China) with key<br />
concepts of high tech, simple, green, <strong>and</strong><br />
unique. P-Per is made from only 4 layers,<br />
<strong>and</strong> one of them is an e-paper screen that<br />
warps the entire phone. Made out entirely<br />
of sustainable materials, this futuristic mobile<br />
phone is using extruded polycarbonate<br />
to cope with <strong>its</strong> physical functions, hypoallergenic<br />
<strong>and</strong> recyclable titanium parts,<br />
<strong>and</strong> environmental friendly organic battery.Tamer<br />
Nakisci designed Nokia 888<br />
with flexibility in mind, allowing users to<br />
wrap it round their wrist or in fact any part<br />
of body it will fit round. Its highly advanced<br />
features are: speech recognition,<br />
flexible touch screen, touch sensitive body<br />
cover, liquid battery, <strong>and</strong> changing color<br />
along with the shape of the phone.
Analysis<br />
LG U+ XOXO<br />
When Eject button is pushed, the second screen unfurls<br />
Nokia 888 by Tamer Nakisci<br />
P-Per Mobile Phone by the Chocolate Agency<br />
www.koreaittimes.com 9
Analysis<br />
stereo ones. Cowon recently released a new PMP (portable multimedia<br />
player) named "V5W". With edges rounded off <strong>and</strong> the<br />
anti-slippery surface, makes it comforting to the touch. The colorful<br />
icons that are here <strong>and</strong> there on the pastel-colored screen react<br />
as if they were alive when you touch them, giving you the joy of<br />
doing a puzzle.<br />
Code Minimalism<br />
Earlier this month, Microsoft has launched a new version of<br />
the XBox 360, which is 30% smaller. Despite the minimized size<br />
of the console, the hard disk space was doubled so that it can store<br />
a whole lot more games <strong>and</strong> entertainment content. Moreover,<br />
MS solved the noise <strong>and</strong> overheating problems that occurred with<br />
previous models. Minimalism is exp<strong>and</strong>ing <strong>its</strong> territory even in<br />
"Projectors' Ville". Optoma recently has released a h<strong>and</strong>held projector<br />
'PK301' altering the general perception that 'projectors are<br />
big <strong>and</strong> heavy'. Even with a drastic reduction in size, it features<br />
the best contrast <strong>and</strong> the biggest screen among equals. Plus, interworking<br />
with other digital devices including iPhone is another<br />
beauty of this item.<br />
Nori by Samsung<br />
Code Bling-Bling<br />
LG U+ launched the nation's first full-touch cell phone<br />
"XOXO" with the highest resolution in <strong>Korea</strong> for female consumers<br />
this month. This product is featuring a collaboration with<br />
the fashion br<strong>and</strong> "Lovcat". A heart which is the Lovcat's symbol<br />
is printed on the case. The flamboyant design that makes you<br />
think of the phone as more of a designer bag rather than just one<br />
of those dreary, stark <strong>IT</strong> machines, has been such a great hit<br />
among female consumers that the product is now a best-seller in<br />
stores. Sony <strong>Korea</strong> released their new earphone "Jienne CHIC"<br />
which looks like a fancy jewel. Jienne CHIC adopted the design<br />
from Swarovski covering <strong>its</strong> product with diamond-shaped crystals.<br />
Various options for colors which are popular with women<br />
make it more attractive.<br />
Code Cutie Pie<br />
Samsung launched a full-touch cell phone "Nori" with a cute<br />
design for women. The product's name Nori is from the pronunciation<br />
of a <strong>Korea</strong>n word which means play. Like <strong>its</strong> name, the<br />
exterior of of the phone reminds you of a cute toy. You can put<br />
character stickers on both front <strong>and</strong> back of the phone, <strong>and</strong> 3D<br />
motion photo function enables you to convert 2D pictures to<br />
Exclusive Report on LG Optimus Z<br />
The following is the exclusive report on the newest LG phone,<br />
Optimus Z.<br />
LG's new 'Optimus Z' with new Android OS version 2.1 is<br />
now available from both KT <strong>and</strong> SK Telecom in South <strong>Korea</strong>.<br />
The 'Optimus Z' was named after <strong>its</strong> three fulfillments. The first<br />
one of the fulfillments is no enigma (Optimus- It is the premium<br />
phone), but what are the other two fulfillments? Z comes from the<br />
word 'Zenith' (Ultimate smart life), <strong>and</strong> <strong>its</strong> last letter of the alphabet<br />
which implies 'Completion' (Comprehensive functionality).<br />
Therefore, as the name sounds, this smart phone with <strong>its</strong> slick design<br />
provides you with the ultimate, no, beyond ultimate, smart<br />
life. The Optimus Q that is currently available in retail stores includes<br />
Android version 2.1. When Optimus Q first launched in<br />
<strong>Korea</strong> in May, it used Android 1.6 but that has since been upgraded.<br />
Integration of the stylish design <strong>and</strong> smart<br />
technology<br />
LG Electronics put the best smart phone technology <strong>and</strong> a refined<br />
style together in making this product. LG differentiated this<br />
product from other available smart phones through a sleek <strong>and</strong><br />
clean design with sharp edges <strong>and</strong> thickness measuring only<br />
11.05 mm. The advantage does not only come from <strong>its</strong> size, but<br />
also from the ergonomic structure that enhances the grip on the<br />
phone. In addition, the phone uses a 1GHz Qualcomm<br />
Snapdragon processor. There is also an update to the OS scheduled<br />
on during the 4th quarter of this year, which allows smart<br />
phone applications to be saved in an external storage device.<br />
To accommodate the use of this functionality, the phone<br />
10 KOREA <strong>IT</strong> TIMES | October 2010
Analysis<br />
X-Box 360<br />
comes with an 8GB MicroSD card. Yes, a FREE 8GB MicroSD<br />
card. The other specifications include but are not limited to, 3.5<br />
inch WVGA Hyper HD LCD, Dolby Mobile, 5.0 Megapixel<br />
camera, DviX player, 3.5 phi audio jack, <strong>and</strong> other support of<br />
HD videos.<br />
Smart Sharing, innovative data sharing<br />
LG attempted to provide more simple <strong>and</strong> innovative data<br />
sharing environment. After surviving this ordeal, LG is proud to<br />
announce that they are the first to apply OSP (On Screen Phone)<br />
onto this phone. The OSP connects phone <strong>and</strong> the PC using either<br />
the blue tooth or the data cable. As the name implies, this<br />
program is "Phone on a PC screen." You can control many functions<br />
of the phone via PC by displaying an actual phone screen<br />
onto a PC screen. If you drag any files such as documents, images,<br />
music on to this phone screen, it saves the files to the actual<br />
phone. You might wonder, "Isn't this the same as iTunes?" You<br />
might be right! But the difference is that OSP is an actual phone<br />
with the actual phone display programmed into the computer,<br />
while the iTune is the separate program that helps the computer<br />
synchronize with the phone. Furthermore, to facilitate file sharing,<br />
the phone also supports LG Air Sync <strong>and</strong> Drag&Shake file<br />
Optimus Z<br />
sharing. Cho Sung-ha, executive vice president of LG Electronics<br />
said, "Optimus Z integrated the best smart phone technology <strong>and</strong><br />
design, which makes this the premium of the smart phones. With<br />
the start of Optimus Z as the first of the 'Optimus' series line-ups<br />
planned for the latter half of this year, we will attract many buyers<br />
<strong>and</strong> attempt to seize the telecommunication market."<br />
Chun Go-eun/ clairbear@koreaittimes.com<br />
www.koreaittimes.com 11
Editorial<br />
People Need Their Stuff <strong>and</strong><br />
<strong>Korea</strong>'s Got It<br />
Establishing Trends <strong>and</strong> Defining the Bleeding Edge is <strong>Korea</strong>'s Electronics Industry's<br />
Forte<br />
12 KOREA <strong>IT</strong> TIMES | October 2010<br />
People need their stuff. Before the onset<br />
of the global financial crisis, not only were<br />
people buying houses that they couldn't afford,<br />
in addition they were refinancing<br />
their homes <strong>and</strong> using the money to buy<br />
stuff. Cars, TVs, computers, satellite radio,<br />
cameras & camcorders , home audio &<br />
cinema, DVD / Blueray players, cell<br />
phones <strong>and</strong> a plethora of other tech gadgets<br />
- the list goes on. Consumers wanted<br />
it, it was there <strong>and</strong> they bought it. Chances<br />
are, a lot of that stuff came from <strong>Korea</strong>.<br />
While the rest of the world was trying to<br />
figure out how to leverage technology to<br />
improve their business, <strong>Korea</strong> was figuring<br />
out to keep them cool while they were<br />
doing it - with a Goldstar fan. According<br />
to the LG's official history, the founder<br />
Koo In-Hwoi established Lak-Hui<br />
Chemical Industrial Corp. in 1947. In<br />
1952, Lak-Hui (pronounced "Lucky", currently<br />
LG Chem) became the first <strong>Korea</strong>n<br />
company to enter the plastics industry. As<br />
the company exp<strong>and</strong>ed <strong>its</strong> plastics business,<br />
it established GoldStar Co., Ltd.,<br />
(currently LG Electronics Inc.) in 1958.<br />
Goldstar produced South <strong>Korea</strong>'s first radio.<br />
Many consumer electronics were sold<br />
under the br<strong>and</strong> name GoldStar, while<br />
some other household products (not available<br />
outside South <strong>Korea</strong>) were sold under<br />
the br<strong>and</strong> name of Lucky. The Lucky<br />
br<strong>and</strong> was famous for <strong>its</strong> line of hygiene<br />
products, such as soaps <strong>and</strong> Hi-Ti laundry<br />
detergents, but most associated with <strong>its</strong><br />
Lucky <strong>and</strong> Perioe toothpaste. In 1995, to<br />
better compete in the Western market, the<br />
company was renamed "LG", the abbreviation<br />
of "Lucky Goldstar". More recently,<br />
the company associates the letters LG<br />
with the company tag line "Life's Good".<br />
Not only did the Goldstar fan keep consumers<br />
cool, but the present day LG keeps<br />
consumers cool by offering the cool stuff<br />
people want, like big flat-panel TVs <strong>and</strong><br />
LCD computer displays. Not to be left<br />
out, the other consumer electronics giants<br />
in <strong>Korea</strong>, Samsung <strong>and</strong> some lesser<br />
known but globally successful, companies<br />
like Cowon Systems (mobile audio /<br />
video & content) <strong>and</strong> Thinkware (navigation<br />
industry) are producing hot new gear<br />
that is sure to be at the top of everyone's<br />
wish list.<br />
The Samsung Group is often credited<br />
with beginning the electronics industry in<br />
<strong>Korea</strong>. In the late 1960s, Samsung formed<br />
several electronics-related divisions, such<br />
as Samsung Electronics Devices Co.,<br />
Samsung Electro-Mechanics Co.,<br />
Samsung Corning Co., <strong>and</strong> Samsung<br />
Semiconductor & Telecommunications<br />
Co., <strong>and</strong> made the facility in Suwon. Its<br />
first product was a black-<strong>and</strong>-white television<br />
set. In 1980, the company acquired<br />
Hanguk Jeonja Tongsin in Gumi, <strong>and</strong><br />
started to build telecommunication devices.<br />
Its early products were switchboards.<br />
The facility was developed to<br />
manufacture telephone <strong>and</strong> fax systems<br />
<strong>and</strong> became the center of Samsung's mobile<br />
phone manufacturing. Off <strong>and</strong> running,<br />
they never looked back.<br />
Editorial Disclaimer: What follows contains<br />
sweeping generalities, possible<br />
stereo-typing <strong>and</strong> conclusions based on<br />
observation, not science. That being said,<br />
as an interested observer of <strong>Korea</strong> <strong>and</strong> her<br />
people for nearly 35 years, there may be<br />
some truth to it.<br />
<strong>Korea</strong>'s leadership in the consumer electronics<br />
business didn't happen by accident<br />
- but it's underst<strong>and</strong>able why is came so<br />
naturally. <strong>Korea</strong> is trend central. Whether<br />
it's green technology, well-being healthy<br />
diets, wine, coffee shops or every word describing<br />
a new product or service starting<br />
with an i-(iGoogle), e-(eBay) or u-(uverse),<br />
<strong>Korea</strong> is on it.<br />
<strong>Korea</strong> is also known as the “bali-bali”<br />
(fast-fast) society, meaning everything<br />
happens at the speed of light. Changing<br />
trends are no exception. <strong>Korea</strong>ns can <strong>and</strong><br />
do change their focus on what the new<br />
thing to have or do with amazing regularity.<br />
If they think the new thing or idea will<br />
make their lives even marginally better,<br />
then they'll change, so fast it'll make your<br />
head spin. They've got to have it <strong>and</strong> I<br />
mean right now. They shouldn't fear, for<br />
the next trend is right around the corner,<br />
like the proverbial street car, but <strong>Korea</strong>ns<br />
are also joiners. If the group is doing it, in<br />
most cases, then they will, too. Being agile,<br />
flexible <strong>and</strong> always keeping your eye<br />
on the horizon will keep you alive in the<br />
consumer electronic business.<br />
Expressions of style are everywhere in<br />
<strong>Korea</strong>. Take a walk down the street in<br />
Seoul <strong>and</strong> you will see a parade of fashionistas<br />
that will put New York or Paris to<br />
shame. The rest of the world likes their<br />
style too. You don't have to look any farther<br />
than the skyrocketing global populari-
Editorial<br />
ty of k-pop music or the fact that the Hyundai Genesis was voted<br />
the 2009 North American Car of the Year.<br />
<strong>Korea</strong> has some hardcore engineers, as well. Samsung <strong>and</strong> LG<br />
have literally defined the TV <strong>and</strong> flat panel display market. Don't<br />
look now, but their phones have Apple looking over their should<br />
<strong>and</strong> it only a matter of time before Samsung <strong>and</strong> LG surpass the<br />
iPhone, thanks to the fact that they had their eye the ball <strong>and</strong> were<br />
early adopters of the Android operating system. They have one of<br />
the most sophisticated nuclear energy programs in the world <strong>and</strong><br />
you get there without good engineers. So respected in this field is<br />
<strong>Korea</strong> that the International Atomic Energy Agency Fusion<br />
Energy Conference is being held this month in Daejon. <strong>Korea</strong> is<br />
also among the frontrunners in the development of 3D technology.<br />
You can look for <strong>Korea</strong>-designed, developed <strong>and</strong> manufactured<br />
3D gear <strong>and</strong> content to join the list of tech-trend exports<br />
from <strong>Korea</strong> in the near future.<br />
<strong>Korea</strong>ns like their stuff too. Take cell phones, or h<strong>and</strong> phones<br />
as they like to call them, for example. They are ubiquitous.<br />
Everyone has one <strong>and</strong> what they do with them can only be found<br />
in the dreams of the average cell phone user in most of the rest of<br />
the world, including the US. Text messaging <strong>and</strong> MP3 are givens.<br />
Everyone has access to Digital Multimedia Broadcasting (DMB)<br />
<strong>and</strong> Video on Dem<strong>and</strong> (VOD) – think watching TV <strong>and</strong> movies<br />
on your cell phone anywhere <strong>and</strong> anytime – not to mention enterprise-grade<br />
productivity tools . The <strong>Korea</strong>n government has supported<br />
the development of the infrastructure to provide these services<br />
<strong>and</strong> the <strong>Korea</strong>n people use them. The point is, without a robust<br />
domestic market for the gadgets the rest of the world likes,<br />
<strong>Korea</strong> wouldn't have gotten out of the gate in the global market.<br />
This month, the 41st edition of the annual <strong>Korea</strong> Electronics<br />
Show is on tap at KINTEX in Ilsan. At the show the electronics<br />
industry will celebrate the culmination of achievements in the last<br />
half century of consumer electronics development <strong>and</strong> manufacturing<br />
in <strong>Korea</strong>. The current world leaders, <strong>and</strong> next generation<br />
to follow, of the global electronics business will be on stage, strutting<br />
their stuff. 3D HDTVs, Smartphones, Touchsceen tablet<br />
PCs, green technology, you name it <strong>and</strong> the <strong>Korea</strong>n electronics<br />
industry has it. The best-of-breed examples will be showcased to<br />
the world at KES 2010.<br />
No one knows where the <strong>Korea</strong>n electronics industry will go in<br />
the next 50 years, but you can bet that their forward looking vision,<br />
technical acumen <strong>and</strong> desire to be a part of the next big thing<br />
will keep them out in front of the pack for some time to come.<br />
Robert E. Weimer / bob@koreaittimes.com<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> (<strong>Korea</strong> Intelligent Technology <strong>Times</strong>)<br />
is the only <strong>IT</strong> business journal in <strong>Korea</strong>. We report<br />
comprehensive <strong>and</strong> intelligent technology news to<br />
keep you up-to-date on all of the happenings in the <strong>IT</strong><br />
<strong>and</strong> science industries. We provide real-time news<br />
online at www.koreaittimes.com <strong>and</strong> distribute a<br />
monthly magazine internationally. All articles are indexed<br />
through Google News along with 251 other<br />
search engines.<br />
www.koreaittimes.com 13
Conference<br />
G20,<br />
Don’t Let the Banks Fall<br />
If a spoonful of sugar helps the medicine go down in a most delightful<br />
way, what could possibly be the sugar for suffering global<br />
economy? Finance Ministers <strong>and</strong> Central Bank Governors are<br />
once again preparing to bring the "sugar" to the table of G20<br />
meeting in Seoul in November, this time with additional nonmember<br />
countries <strong>and</strong> international organizations.<br />
History<br />
The G20 was established in 1999, in the wake of the 1997<br />
Asian Financial Crisis, to bring together major advanced <strong>and</strong><br />
emerging economies to stabilize the global financial market.<br />
Here, the heavy discussions measure to promote the financial stability<br />
of the world <strong>and</strong> to achieve a sustainable economic growth<br />
<strong>and</strong> development. The concerted <strong>and</strong> decisive actions of the G20<br />
-- with <strong>its</strong> balanced membership of developed <strong>and</strong> developing<br />
countries -- helped the world deal effectively with the current financial<br />
<strong>and</strong> economic crisis. The G20 has already delivered a<br />
number of significant <strong>and</strong> concrete outcomes. It committed to implement<br />
the unprecedented <strong>and</strong> most coordinated expansionary<br />
macroeconomic policies, including the fiscal expansion of US$5<br />
trillion <strong>and</strong> the unconventional monetary policy instruments; significantly<br />
enhance the financial regulations, notably by the establishment<br />
of the Financial Stability Board (FSB); <strong>and</strong> substantially<br />
strengthen the International Financial Institutions (IFIs), including<br />
the expansion of resources <strong>and</strong> the improvement of precautionary<br />
lending facilities of the IFIs. Reflecting on these achievements<br />
<strong>and</strong> recognizing that more needs to be done to ensure a<br />
strong, sustained <strong>and</strong> balanced global recovery, the G20 Leaders<br />
at the Pittsburgh Summit designated the G20 as the premier forum<br />
for international economic cooperation. After the July meeting<br />
in Canada, the November Summit will be held in the<br />
Republic of <strong>Korea</strong>.<br />
What's new in November summit?<br />
The G20 has invited non-G20 member countries to previous<br />
Summ<strong>its</strong>, in the interest of enhancing <strong>its</strong> effectiveness <strong>and</strong> representativeness.<br />
In keeping with the principles agreed upon by the<br />
G20 member countries, the <strong>Korea</strong>n Government issued the invitations<br />
to five additional countries for November meeting:<br />
Malawi, the Chair of the African Union, <strong>and</strong> Ethiopia, the<br />
Chair of the New Partnership for Africa's Development<br />
(NEPAD) were chosen in order to strengthen the representation<br />
of the African region at the Seoul Summit. Vietnam, the Chair of<br />
ASEAN, <strong>and</strong> Singapore, Chair of the Global Governance Group<br />
(3G) were also chosen to reflect the opinions of non-member<br />
countries, in light of the fact that the Seoul Summit will be the<br />
first G20 Summit to be held in Asia. Lastly Spain -- as one of the<br />
ten largest economies in the world <strong>and</strong> a participant in the past<br />
four G20 Summ<strong>its</strong> - was invited as well. Seven international organizations<br />
that are invited for the G20 Seoul Summit are: United<br />
Nations (UN), International Labour Organization (ILO), World<br />
Bank (WB), International Monetary Fund (IMF), Organization<br />
14 KOREA <strong>IT</strong> TIMES | October 2010
Conference<br />
SaKong Il, Chairman of the Presidential<br />
Committee for the G20 Seoul Summit (left) <strong>and</strong><br />
Kim Yuna<br />
G20 Sherpa Meeting<br />
for Economic Cooperation <strong>and</strong> Development (OECD), World Trade Organization(WTO),<br />
Financial Stability Board (FSB)<br />
Bank stability is financial stability<br />
According to Bloomberg, the latest statement of the Financial Stability Board has<br />
warned that the big banks, with the new rules, will be required to meet higher capital st<strong>and</strong>ards.<br />
That has turned the spotlight to the G20 Seoul Summit to further addresses to the<br />
big banks. Financial Stability Board Chairman Mario Draghi stressed the importance of a<br />
strong financial system with higher capital st<strong>and</strong>ards, "We have a proper transition period<br />
so that we don't risk hampering the economy." G20 leaders established FSB in 2009 to<br />
coordinate the work of national regulators <strong>and</strong> international st<strong>and</strong>ard setting agencies.<br />
This year in the capital city of South <strong>Korea</strong>, FSB is expected to make proposals based on<br />
their study on capital surcharges, contingent capital, <strong>and</strong> bailed-in assets, to suggest a possible<br />
solution for the largest lenders. Basel Committee on Banking Supervision, or regulators<br />
of the 25 nations, has already reached an agreement on new rules (more than double capital requirements for banks, while giving<br />
them maximum of eight years to comply in full). These proposals will force lenders to have common equity equal to at least 7 percent<br />
of assets, weighted according to their risk, including a 2.5 percent buffer to withst<strong>and</strong> future stress. Banks that fail to meet the buffer<br />
would be unable to pay dividends, though they wouldn't be forced to raise cash. Lenders will have less than five years to comply with<br />
the minimum ratios <strong>and</strong> until Jan. 1, 2019, to meet the buffer requirements.<br />
G20, Can you h<strong>and</strong>le collapsing banks?<br />
The Lehman Brothers' nightmare should never return in any country. Global policymakers in November are expected to suggest<br />
ways to ensure the stability of the big banks. Before the summit, the Group of 20 members will endorse a range of options such as the<br />
use of capital surcharges on big banks, <strong>and</strong> the need for each country to set up effective resolution authorities.<br />
G20 set to grow economy<br />
President Lee Myung-bak stated, "During the Toronto G20 Summit last June, the leaders agreed to reach an agreement on many of<br />
the important topics during the G20 Seoul Summit in November. We promised to do all that we can to bring about workable <strong>and</strong> substantive<br />
agreements on issues such as reform of international financial institutions, financial regulatory reform <strong>and</strong> balanced <strong>and</strong> sustainable<br />
growth, among others. Furthermore, we seek to achieve progress in topics of global interest, including the global Financial<br />
Safety Net <strong>and</strong> the issue of development." Sa Kong Il, Chairman of the Presidential Committee for the G20 Seoul Summit, added<br />
"Asia's enhanced economic status provides us with an opportunity to rebuild <strong>and</strong> reconsider Asia's role <strong>and</strong> position in the context of<br />
global governance."<br />
Chun Go-eun/ clairbear@koreaittimes.com<br />
www.koreaittimes.com 15
Conference<br />
4th AMCDRR to be held in Songdo,<br />
Incheon in October<br />
Agency (NEMA), said. "Among those to participating in the<br />
event are three heads of state - the Prime Ministers from Nepal,<br />
Bhutan <strong>and</strong> Vietnam, representatives from UN agencies, the Vice<br />
President of the Asian Development Bank (ADB),<br />
Commissioner of the European Commission, <strong>and</strong> representatives<br />
of NGOs," Park Yeon-soo, Administrator of NEMA, said in an<br />
interview with <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>.<br />
AMCDRR is the only official international ministerial conference<br />
for disaster management in the Asian region. It has been<br />
sponsored by the United Nations International Strategy for<br />
Disaster Reduction (UNISDR) secretariat since 2005 for disaster<br />
risk reduction in the Asian region after the tsunami occurred in<br />
South Asia in December 2004.<br />
Purpose of 4th AMCDRR<br />
Asked about the purpose of this conference, Park said,<br />
"Although the need for the global joint response to climate<br />
change is increasing, global cooperation is still insignificant, as<br />
shown in the COP15.” "Particularly, globally 38 percent of the<br />
disasters happen in Asia. However, 90 percent of the global disaster<br />
victims are found in Asia. Therefore, Asia is the most vulnerable<br />
area, <strong>and</strong> because of the difference in the disaster management<br />
systems <strong>and</strong> technical levels, it is difficult to draw practical<br />
cooperation." The NEMA head said, "The main purpose of the<br />
4th AMCDRR is to derive agreement for common response to<br />
the disasters induced by climate change in the Asian area for the<br />
first time."<br />
The 4th Asian Ministerial Conference on Disaster Risk<br />
Reduction (AMCDRR) will be held in Songdo, Incheon on Oct.<br />
25 for a three-day run under the main theme of "disaster risk reduction<br />
through climate change adaptation." "Along with ministers<br />
for disaster management from 62 nations, more than 800 participants<br />
will attend the international conference to discuss the<br />
mutual cooperation <strong>and</strong> common resolution in the Asian region<br />
for disasters induced by climate change, such as typhoon <strong>and</strong><br />
heavy rain,” a top official of National Emergency Management<br />
Incheon REMAP <strong>and</strong> Action Plan<br />
Noting that participants in the meeting are expected to agree on<br />
the Incheon REMAP <strong>and</strong> Action Plan, Park said, "It is an action<br />
plan composed of five-year projects implemented to change each<br />
nation's disaster management system into a "disaster management<br />
system with climate change adaptation." He explained that<br />
it reorganizes the disaster prevention st<strong>and</strong>ard <strong>and</strong> vulnerability<br />
analysis through systematic study of disaster status <strong>and</strong> climate<br />
ideas in the Asia-Pacific area, in order to strengthen disaster management<br />
capacity. "It trains climate change adaptation <strong>and</strong> disaster<br />
prevention experts through education <strong>and</strong> training for disaster<br />
16 KOREA <strong>IT</strong> TIMES | October 2010
Conference<br />
Special meeting for the 4th Asian Ministerial Conference on Disaster Risk<br />
Reduction was held on August<br />
risk reduction <strong>and</strong> climate change adaptation, targeting officials<br />
<strong>and</strong> stakeholders of each nation," he said. "The plan is also designed<br />
to introduce a global website <strong>and</strong> technology related to climate<br />
change <strong>and</strong> disaster prevention by building a climate change<br />
adaptation technology-information platform, <strong>and</strong> improve response<br />
capability by sharing good <strong>and</strong> bad cases for large disasters,"<br />
Park added. “It is organized by preparing guidelines for the<br />
development policy decision makers for the transformation into a<br />
development paradigm which takes into consideration disaster<br />
risk reduction <strong>and</strong> climate change adaptation,” he said.<br />
Expected outcome of 4th AMCDRR<br />
On the expected outcome of the 4th AMCDRR, Administrator<br />
Park said, "<strong>Korea</strong> can secure leadership in the disaster prevention<br />
area in relation to climate change through hosting the Asian ministerial<br />
conference <strong>and</strong> agreeing on the disaster risk reduction<br />
through climate change adaptation declaration.” "Especially, the<br />
country can derive preemptive international disaster prevention<br />
guidelines for climate change disasters through suggesting <strong>and</strong><br />
agreeing on the Incheon REMAP <strong>and</strong> Action Plan for the Asian<br />
region in this conference, <strong>and</strong> enhance national prestige by building<br />
a climate change information <strong>and</strong> technology sharing platform,"<br />
he said. "As a means of contributing to disaster risk reduction<br />
in the Asia-Pacific region, NEMA will provide <strong>Korea</strong>'s excellent<br />
up-to-date disaster prevention systems, such as TCDIS,<br />
earthquake disaster response system free of charge to each nation,"<br />
he noted. "At the same time, we hope to utilize this conference<br />
as opportunity for international marketing <strong>and</strong> export<br />
through introducing disaster prevention <strong>and</strong> climate change<br />
adaptation technology using <strong>Korea</strong>'s developed Information<br />
Technology by hosting the Climate Change Adaptation <strong>and</strong><br />
Disaster Risk Reduction Exhibition (2010 CADRE), along with<br />
the 4th AMCDRR," Park said.<br />
2010 CADRE consists of four pavilions with specific themes -<br />
the Four-river Special hall, the Climate Change Adaptation hall,<br />
the Storm <strong>and</strong> Flood Damage Prevention hall, <strong>and</strong> the<br />
Earthquake Disaster Prevention hall.” "Through this, we hope to<br />
export <strong>Korea</strong>'s excellent technology related to climate change<br />
countermeasures <strong>and</strong> green growth to Asian countries in the near<br />
future," he said. Asked about the secret of <strong>Korea</strong>'s success in hosting<br />
the 4th AMCDRR, the NEMA chief said, "<strong>Korea</strong> participated<br />
in the 3rd AMCDRR in Malaysia in December 2008.<br />
Recognizing that hosting the conference is very important, in that<br />
<strong>Korea</strong> is promoting climate change as a new paradigm for national<br />
growth power." Former NEMA vice administrator, currently<br />
NEMA Administrator Park, ensured the nation's hosting of the<br />
next conference by actively competing with Iran <strong>and</strong> Indonesia at<br />
that time.<br />
Operation of the conference<br />
Commenting that the main conference will be divided into<br />
High-Level Round Table (HLRT) <strong>and</strong> Technical Sessions (TS),<br />
the NEMA head said the outcomes from the TS will be confirmed<br />
<strong>and</strong> agreed upon in the HLRT. "Through operating side<br />
events on Oct. 25 <strong>and</strong> during the entire Conference period, we<br />
www.koreaittimes.com 17
Conference<br />
will prepare a place to be able to discuss issues on disasters other<br />
than the climate change disasters. "Particularly, <strong>Korea</strong> is planning<br />
to discuss automatic response methods for disasters, such as<br />
earthquake, which are global issues, through events, such as the<br />
'Earthquake Disaster Prevention System,' <strong>and</strong> the 'Automated<br />
Damage Investigation System," he noted.<br />
Characteristics of the 4th AMCDRR<br />
On the difference between the 4th AMCDRR <strong>and</strong> the previous<br />
AMCDRR, Park said, "This conference is willing to break from<br />
the previous ideal <strong>and</strong> declaratory international conference, <strong>and</strong><br />
instead, willing to prepare practical solutions for problems faced<br />
by each nation due to climate change all together. In order to do<br />
so, this conference will derive the Incheon REMAP <strong>and</strong> Action<br />
Plan, composed of specific projects to be implemented by Asian-<br />
Pacific nations in the coming five years." Park continued to say,<br />
"For this, we have organized a task force team for the 4th AMC-<br />
DRR in March 2009, <strong>and</strong> have continuously developed <strong>and</strong><br />
agreed on the conference agenda by participating in various international<br />
conferences in the past two years. In particular, we discussed<br />
the agenda at a total of seven conferences, including the<br />
IAP Meeting, Global Platform, <strong>and</strong> APEC." "Especially, for the<br />
agreement on the conference outcomes (declaration, road map<br />
<strong>and</strong> action plan), we have hosted a Technical Meeting in July<br />
2010 in Bangkok <strong>and</strong> a Preparatory Meeting in August 2010 in<br />
Songdo, Incheon, <strong>and</strong> derived agreement from the working-level<br />
disaster experts around the world <strong>and</strong> the Asia-Pacific region," he<br />
stressed. He said, "Also, by categorizing the nations into three different<br />
sessions based on one's interest, we are expecting to enhance<br />
active concentration <strong>and</strong> participation of the nations in the<br />
main conference."<br />
3rd Emergency Management CEOs' Forum<br />
Ahead of the 4th AMCDRR, the third Emergency<br />
Management CEOs' Forum was held in Hanoi, Vietnam from<br />
Sept. 14 to 18. About 150 representatives from 12 Asian <strong>and</strong><br />
Pacific nations <strong>and</strong> 10 UN Organizations attended the forum, including<br />
Kim Yong-kyun, director of NEMA. The main purpose<br />
18 KOREA <strong>IT</strong> TIMES | October 2010
Conference<br />
2009 Global<br />
assessment report<br />
on disaster risk<br />
reduction<br />
of the international forum was to propel bilateral talks among representatives<br />
from Australia, Indonesia, Peru, Vietnam <strong>and</strong> the<br />
U.S. <strong>Korea</strong>n delegates introduced <strong>Korea</strong>'s disaster prevention<br />
policy to cope with climate change <strong>and</strong> the contents of the 4th<br />
Asian Ministerial Conference on disaster risk <strong>and</strong> reduction to be<br />
held in Songdo, Incheon in October. They explained <strong>Korea</strong>'s disaster<br />
management technology using <strong>IT</strong> in order to cope with climate<br />
change <strong>and</strong> topics, schedules <strong>and</strong> success strategies for the<br />
4th AMCDRR. Participants in the forum also discussed the climate<br />
change-related role of the Asia-Pacific Economic Cooperation<br />
(APEC). They also exchanged views on disaster risk <strong>and</strong><br />
relevant management in the Asian-Pacific region.<br />
<strong>Korea</strong>n delegates, meanwhile, discussed ways to promote bilateral<br />
cooperation between <strong>Korea</strong> <strong>and</strong> APEC while attending the<br />
APEC high-level forum coordination committee meeting.<br />
Participants in the APEC high-level forum coordination committee<br />
meeting declared that they recognized the importance of the<br />
4th AMCDRR to be held in <strong>Korea</strong>. Delegates of <strong>Korea</strong>, Vietnam<br />
<strong>and</strong> New Zeal<strong>and</strong> held the tripartite talks on Sept. 15. <strong>Korea</strong>'s<br />
NEMA Director Kim explained topics, timetables <strong>and</strong> concrete<br />
strategies of the 4th AMCDRR to his Vietnamese <strong>and</strong> New<br />
Zeal<strong>and</strong> counterparts. At the meeting, <strong>Korea</strong> <strong>and</strong> Vietnam agreed<br />
to closely cooperate on disaster prevention technology using <strong>IT</strong><br />
based on the Typhoon Committee Disaster Information System<br />
(TCDIS). Director Kim also held talks with Anthony Charles<br />
Pearce, Director for Disaster Management of Australia, <strong>and</strong> a<br />
delegate from Peru. At the talks, Australia requested that <strong>Korea</strong><br />
participate in the APEC Task Force on Emergency Preparedness<br />
(TFEP) Forum <strong>and</strong> bolster cooperation in disaster management.<br />
In the meeting with Mr.Tabrani, the representative from<br />
Indonesia, both sides shared the view that <strong>Korea</strong> <strong>and</strong> Indonesia<br />
will designate the "focal point" for disaster management <strong>and</strong> seek<br />
cooperation on exchanges of relevant information <strong>and</strong> technology.<br />
Monica Chung/ monica@koreaittimes.com<br />
www.koreaittimes.com 19
Conference<br />
Samcheok City Pushes<br />
for Steps to Reduce Disaster Risk<br />
Samcheok City has been actively<br />
pushing ahead with steps to reduce<br />
disaster risk, a top official of the city<br />
said. "Our city suffered massive<br />
damages from powerful typhoons -<br />
Rusa in 2002 <strong>and</strong> Maemi in 2003.<br />
To reduce such risks from unexpected<br />
disasters following climate<br />
change, we are preparing a variety of<br />
steps for disaster risk reduction," said<br />
Samcheok City Mayor Kim Daesoo.<br />
"First of all, we will pour a total<br />
of 49.1 billion won into the project to<br />
establish drainage pump facilities in<br />
Namyang-dong <strong>and</strong> Sajik-dong in<br />
the city by 2012. Through the setup<br />
of the facilities, we hope to protect<br />
valuable property of citizens <strong>and</strong><br />
minimize casualties," said Kim.<br />
Secondly, the city plans to inject 5.7<br />
billion won into the project to set up<br />
a culvert in Hujin district, which was often inundated due to powerful<br />
typhoons in the past, in December this year. It is also moving to<br />
spend 15.2 billion won to finish compensation for damaged buildings<br />
<strong>and</strong> l<strong>and</strong> in the disaster risk district by December 2011.<br />
"Thirdly, we will push for the project to create a Jeongra disaster<br />
prevention model village. Under the plan, we will secure some 10<br />
billion won to create a disaster prevention ecology detention basin,<br />
environment-friendly disaster prevention riverbed, a park with the<br />
theme of disaster prevention, <strong>and</strong> a disaster prevention future center.<br />
By doing so, we can enhance efficiency of l<strong>and</strong> usage <strong>and</strong> provide<br />
citizens with a stable residential environment," he said.<br />
UN Disaster Reduction in Asia Ministerial<br />
Conference<br />
Samcheok City, jointly with the disaster prevention industrial<br />
business corps of Gangwon Techno Park, plans to participate in<br />
the 2010 climate change adaptation & disaster risk reduction exhibition<br />
to be held in Songdo from Oct. 25 to 28. "In keeping with<br />
the 4th Asian Ministerial Conference on Disaster Risk Reduction<br />
to be held in Songdo, Incheon from Oct. 25-28, Samcheok City<br />
will attend the disaster risk reduction exhibition to herald the city's<br />
20 KOREA <strong>IT</strong> TIMES | October 2010<br />
Samcheok City Mayor Kim Dae-soo<br />
vision <strong>and</strong> strategy for fire fighting<br />
<strong>and</strong> disaster prevention industry,"<br />
he said. "In particular, our city officials<br />
in charge of fire fighting <strong>and</strong><br />
disaster prevention will visit companies<br />
participating in the exhibition<br />
<strong>and</strong> make an all-out effort to<br />
attract them to the Samcheok fire<br />
fighting <strong>and</strong> disaster prevention industry<br />
research estate, which was<br />
completed on Dec. 31, 2008, <strong>and</strong><br />
the Samcheok fire fighting <strong>and</strong> disaster<br />
prevention general industry<br />
estate, which is scheduled to be<br />
completed at the end of 2011," the<br />
mayor said.<br />
Introduction of<br />
advanced disaster<br />
prevention technology<br />
Samcheok City is driving various<br />
projects to build a consumer-oriented disaster prevention system<br />
to protect citizens' lives <strong>and</strong> property. "First, we built a disaster<br />
video information integration <strong>and</strong> linkage system in the first<br />
half of this year. Under the project, officials at the disaster tracking<br />
room can grasp a disaster situation at a glance <strong>and</strong> control the<br />
feed through a total of 34 CCTVs, including 10 CCTVs to manage<br />
disaster situations, 18 CCTVs to predict disaster, <strong>and</strong> six<br />
CCTVs to check forest fire," said the mayor. "Secondly, the city<br />
has constructed a system to forecast <strong>and</strong> warn of earthquake <strong>and</strong><br />
tidal wave. For this project, the city invested 1.1 billion won in the<br />
system from 2006 to help residents <strong>and</strong> tourists in the coastal area<br />
escape possible disaster," he said.<br />
"Thirdly, we built an automatic alarm facility in the two mountainous<br />
valleys _ Maeupcheon district <strong>and</strong> Duckpoong valley district<br />
- to minimize casualties stemming from localized torrential<br />
downpour," said Mayor Kim.<br />
Campaigns for disaster risk reduction<br />
Samcheok City implemented the 2010 training program to<br />
cope with disaster for three days from May 12 with attendance of<br />
some 250 officials of 18 institutions <strong>and</strong> groups. The training pro-
Conference<br />
gram is designed to establish a rapid disaster response system<br />
through in-depth checks of manpower, equipment <strong>and</strong> disaster<br />
management systems, as well as having a close cooperative system<br />
with relevant institutions. "For settlement of safe cultural activities,<br />
the city has conducted a campaign for safety checks on<br />
the fourth day of every month. It also carried out a joint safety inspection<br />
on crowd facilities with relevant institutions, including a<br />
safety management advisory team <strong>and</strong> fire stations consisting of<br />
experts in fire fighting, construction, electricity <strong>and</strong> gas fields," he<br />
said. "At the same time, the city designated three schools, including<br />
Samcheok High School, as model schools for safety culture<br />
movement to spread safety culture to the regional society. They<br />
have been staging student-centered safety culture campaigns<br />
every month through street campaigns <strong>and</strong> publication of monthly<br />
safety newspapers," the mayor said. Samcheok City, one of the<br />
world's famous cave marine tour cities, featured 55 caves <strong>and</strong> in<br />
2002, when it held the successful "2002 Samcheok World Cave<br />
Expo". In addition, the city boasts such natural gifts as beautiful<br />
mountains, sea, valley, as well as a folk park, a fishing village<br />
pavilion, new millennium seashore road, a cave theme hall, <strong>and</strong> a<br />
cave exploration hall. Under the 2020 Samcheok long-term development<br />
plan, which aims to build an economically independent<br />
city with a population of over 200,000 in 2020, the city plans to<br />
build a cluster of fire fighting <strong>and</strong> disaster prevention industries.<br />
The city also projects building the 4th LNG production base <strong>and</strong><br />
power generation estate, while actively fostering shipbuilders <strong>and</strong><br />
makers of advanced glass materials. At the same time, the city<br />
plans to create a special district to produce organic agricultural<br />
products <strong>and</strong> actively push for development of ocean tourism, he<br />
added.<br />
Monica Chung/ monica@koreaittimes.com<br />
A bird’s-eye view of a fire protection system in Samcheok industrial Complex<br />
Samcheok girls’ junior high school participates in the 2010 training program to<br />
cope with disaster<br />
All information about unexpected disasters are monitored by disaster management<br />
systems<br />
All information about unexpected disasters are monitored by disaster management<br />
systems<br />
www.koreaittimes.com 21
Open Daejeon<br />
Daejeon to Foster Daedeok Innopolis<br />
as Future Growth Engine<br />
PO Science Park, a convention center, <strong>and</strong> the forum to activate<br />
Daedeok Innopolis," said the mayor. "Related to this, we will actively<br />
foster green growth industry <strong>and</strong> nano convergence industry<br />
as strategic industries. In particular, we will speed up development<br />
of Daejeon city's economic development by utilizing the capacity<br />
of Daedeok Innopolis, including new & renewable energy<br />
R&D center, nano convergence commercialization center, creation<br />
of national defense venture industrial estate, attraction of<br />
<strong>Korea</strong> Institute of Brain Science, <strong>and</strong> creation of cluster for green<br />
technology industry," said Yum. "Along with this, we will push<br />
for construction of a bridge to link Daejeon city <strong>and</strong> Daedeok<br />
Innopolis, formation of an 'olle' road in the R&D zone, operation<br />
of a program visiting the special zone, <strong>and</strong> establishment of science<br />
tech museum," he said.<br />
Yum Hong-chul, mayor of Daejeon Metropolitan City<br />
Daejeon Metropolitan City will actively foster Daedeok<br />
Innopolis as <strong>its</strong> future growth engine by strengthening relations<br />
between the city <strong>and</strong> the special research <strong>and</strong> development zone,<br />
a top official of the city said. In an interview with <strong>Korea</strong> <strong>IT</strong><br />
<strong>Times</strong>, Yum Hong-chul, mayor of Daejeon Metropolitan City,<br />
said, "To bolster the R&D business, we will establish <strong>and</strong> operate<br />
the science culture plaza in Daedeok Innopolis to help scientists<br />
easily communicate each other."<br />
Daedeok Innopolis refers to the remarkable collection of R&D<br />
centers <strong>and</strong> venture companies that have congregated in the green<br />
hills of Daedeok Valley, north of Daejeon city. The research institutes<br />
<strong>and</strong> the venture companies constitute one of Asia's top innovation<br />
clusters for technology. "We will also strengthen contacts<br />
between R&D experts <strong>and</strong> businesses by making use of the EX-<br />
National Nanofab <strong>Center</strong><br />
Daejeon city plans to create the nano convergence industrial estate<br />
<strong>and</strong> attract promising companies by making the best use of<br />
the National NanoFab <strong>Center</strong> (NNFC), the mayor said. "First of<br />
all, we will secure 10,000 pyeong (one pyeong equals 3.3 square<br />
meters) of the Daedeok Innopolis development region to build<br />
the nano convergence industrial estate <strong>and</strong> attract promising venture<br />
companies to the region," said Yum. Noting that the city<br />
plans to create the nano convergence cluster with an annual sale<br />
of 400 billion won by 2014, the mayor said, "NNFC, KAIST <strong>and</strong><br />
enterprises will jointly establish <strong>and</strong> operate the nano technology<br />
supporting center in the estate." The function of the supporting<br />
center is to offer space for study <strong>and</strong> research to small venture<br />
firms trying to develop nano convergence new technology <strong>and</strong><br />
products, as well as provide such companies with equipment <strong>and</strong><br />
technology consulting services.<br />
Visual culture town to be built<br />
Under the ambitious plan to build a visual culture town,<br />
equipped with state-of-the-art <strong>IT</strong> in the Daejeon EXPO science<br />
park, the government will spend 88.5 billion won for creation of<br />
an HD drama town in the park during the 2011-2014 period, he<br />
said. "As part of the government's efforts to actively foster the drama<br />
<strong>and</strong> movie industries, a cutting-edge video general production<br />
estate will be established by combining R&D technology of the<br />
Daedeok Innopolis <strong>and</strong> the EXPO site," said the mayor.<br />
22 KOREA <strong>IT</strong> TIMES | October 2010
Open Daejeon<br />
Daejeon EXPO science park<br />
<strong>and</strong> a CT center, have been already completed in the EXPO science<br />
park.<br />
Daedeok Innopolis<br />
"Through the project, we expect creation of 18,119 jobs, direct<br />
& indirect economic effects of 1.2 trillion won, <strong>and</strong> 670,000 domestic<br />
<strong>and</strong> foreign visitors to our city annually," he commented.<br />
Mayor Yum said that an advanced visual culture industry is a<br />
knowledge-intensive <strong>and</strong> environment-friendly industry, which<br />
has the great effect of creating many jobs, high added value <strong>and</strong><br />
high growth. Noting that the paradigm of the global economy is<br />
changing from labor & capital to information <strong>and</strong> knowledge,<br />
<strong>and</strong> further to culture content-based economy, he said, "We will<br />
maximize economic effects through the creation of a visual culture<br />
town based on the culture technology infrastructure of the<br />
Daedeok Innopolis." Related to this, several visual content, including<br />
a state-of-the-art video hall, a small <strong>and</strong> medium visual<br />
special effects town, cutting-edge equipment for special effects,<br />
Ripple effects of construction of Sejong City<br />
on Daejeon economy<br />
Asked about the ripple effects of construction of Sejong City on<br />
the Daejeon economy, the mayor said, "As the gateway to Sejong<br />
City, Daejeon will fulfill <strong>its</strong> core role in the shopping, tourism, entertainment,<br />
culture <strong>and</strong> education sectors. Meanwhile, city transportation<br />
facilities will be exp<strong>and</strong>ed by building roads linking<br />
Oesam-dong <strong>and</strong> Sejong City, Singugyo <strong>and</strong> Sejong, <strong>and</strong><br />
Daejoen, Sejong, <strong>and</strong> Osong. "We will support such metropolitan<br />
city services, including central administration, research & development,<br />
financing, commerce, logistics <strong>and</strong> medical service,<br />
<strong>and</strong> play a key role for balanced development of national l<strong>and</strong>,"<br />
said Yum. Commenting that Daejeon boasts affluent resources<br />
<strong>and</strong> strong competitiveness, he said, "We will build cultural,<br />
leisure <strong>and</strong> tourism infrastructure <strong>and</strong> seek high growth with<br />
Sejong City." Daejeon city is also actively fostering medical service<br />
tourism as a strategic industry with future-oriented new<br />
growth. "In line with this, we aim to attract 10,000 foreign patients<br />
by 2012 <strong>and</strong> create <strong>Korea</strong>'s representative medical cluster<br />
by investing some 2.5 trillion won in the Daedeok Innopolis during<br />
the period from 2011 to 2017," he said.<br />
"In particular, we plan to attract top-class domestic <strong>and</strong> foreign<br />
medical institutions or hospitals by offering l<strong>and</strong> in the Daedeok<br />
special zone at low prices or free of charge," he added.<br />
Kim Seung-o/ k0357@koreaittimes.com<br />
www.koreaittimes.com 23
Conference<br />
IAEA FEC 2010<br />
World Leaders in the Field of Nuclear Energy Converge on Daejon<br />
What: The 23rd IAEA Fusion Energy Conference<br />
When: Saturday October 9 - Saturday October 16, 2010<br />
Where: Daejon Convention <strong>Center</strong> (DCC)<br />
Daejon will host the 23rd International Atomic Energy Agency<br />
Fusion Energy Conference, where great minds in search of a<br />
clean <strong>and</strong> abundant source of energy will explore nuclear fusion<br />
solutions for a waiting world.<br />
What is Nuclear Fusion?<br />
Nuclear fusion is the mechanism that allows the sun <strong>and</strong> stars<br />
to generate energy <strong>and</strong> is the source of all living beings on the<br />
earth. The nuclear fusion energy that is generated when light<br />
atomic particles combine is an environmentally-friendly <strong>and</strong> safe<br />
energy source, which could generate massive power to resolve<br />
critical problems facing mankind, such as depletion of fossil fuel<br />
reserves <strong>and</strong> global warming. Nuclear Fusion represents an ecorich<br />
supply of green energy for mankind in the future <strong>and</strong> promises<br />
to change the energy paradigm of the 21st century.<br />
What is the IAEA FEC 2010?<br />
The International Atomic Energy Agency (IAEA) fosters the<br />
exchange of scientific <strong>and</strong> technical results on nuclear fusion research<br />
through the series of <strong>its</strong> Fusion Energy Conferences. The<br />
23rd IAEA Fusion Energy Conference (FEC 2010), hosted by<br />
<strong>Korea</strong>'s National Fusion Research Institute (NFRI) <strong>and</strong> the<br />
Daejeon Metropolitan City, is aimed at providing a forum for discussing<br />
driving physics <strong>and</strong> technology issues as well as innovative<br />
aspects of direct relevance to fusion as a source of nuclear energy.<br />
In past years other conferences in this series have been held<br />
in Salzburg (1961), Culham (1965), Novosibirsk (1968), Madison<br />
(1971), Tokyo (1974), Berchtesgaden (1976), Innsbruck (1978),<br />
Brussels (1980), Baltimore (1982), London (1984), Kyoto (1986),<br />
Nice (1988), Washington, DC (1990), Würzburg (1992), Seville<br />
(1994), Montreal (1996), Yokohama (1998), Sorrento (2000),<br />
Lyon (2002), Vilamoura (2004), Chengdu (2006) <strong>and</strong> Geneva<br />
(2008). In October 2010, Daejon will join this impressive list of<br />
host cities.<br />
Encounter the Energy of Hope in 2010<br />
The IAEA FEC, called by some the “Olympics of Fusion<br />
Energy” is the most renowned international conference <strong>and</strong> a<br />
must-attend event on every fusion scientist’s calendar. Held biennially,<br />
with 1,500 fusion experts <strong>and</strong> policymakers attending from<br />
all around the globe, knowledge <strong>and</strong> future steps on fusion energy<br />
as the ultimate green energy will be shared. The latest research<br />
achievements <strong>and</strong> technical information on fusion energy will be<br />
recognized. The IAEA FEC will provide opportunities for exchange<br />
<strong>and</strong> cooperation among fusion researchers in advanced<br />
societies including the U.S., the EU <strong>and</strong> Japan, to name a few. It<br />
will also serve to promote <strong>Korea</strong>’s excellence in the field of fusion<br />
technologies. KSTAR (<strong>Korea</strong> Superconducting Tokamak<br />
Advanced Research), dubbed as ‘the Sun of <strong>Korea</strong>’ will be a center<br />
piece of the conference. The IAEA FEC will raise the public's<br />
level of underst<strong>and</strong>ing of fusion energy <strong>and</strong> facilitate the growth<br />
of the industry. Additionally, the conference will offer opportunities<br />
for the public to learn about fusion energy as the major driver<br />
in an era of knowledge-based energy <strong>and</strong> pave the way for the fusion<br />
industry to flourish as a cluster of ultra-advanced technologies.<br />
What is KSTAR?<br />
‘KSTAR’ is a domestically developed <strong>and</strong> world renowned<br />
technological development. Its quality <strong>and</strong> significance was globally<br />
recognized when it reached full scale operation last year, after<br />
it had successfully delivered ten times more fusion energy than<br />
the amount needed to heat plasma to required temperatures for<br />
the first time in 2008. As <strong>Korea</strong> operates KSTAR as an international<br />
nuclear fusion joint research tool, it is serving to solidify the<br />
nation's presence as a leader in the fusion research field.<br />
Conference program sessions will include the Fusion Energy<br />
Conference Technical Session, Green Forum, International<br />
Youth Conference <strong>and</strong> several social events. During the FEC<br />
Technical Session there will be presentations by invited speakers<br />
on the latest achievements (research papers) on fusion energy<br />
R&D, self-sealing theories <strong>and</strong> modeling, device experimentation,<br />
inertial fusion devices <strong>and</strong> theories. Also during this session<br />
the latest developments of the construction <strong>and</strong> operation of<br />
24 KOREA <strong>IT</strong> TIMES | October 2010
Conference<br />
Gyung-Su Lee, Chairperson of the 23rd IAEA FEC Organizing Committee <strong>and</strong><br />
President of the National Fusion Research Institute<br />
Hong-chul Yum, Mayor of Daejeon Metropolitan City<br />
KSTAR <strong>and</strong> the International Thermonuclear Experimental<br />
Reactor in <strong>Korea</strong> will be shared. An update on activities around<br />
the developments of advanced fusion technologies <strong>and</strong> R&D at<br />
global fusion devices around the world will be provided. Safety,<br />
environmental <strong>and</strong> economic aspects of nuclear fusion will also<br />
be discussed.<br />
In a recent message regarding the conference, Gyung-Su Lee,<br />
Chairperson of the 23rd IAEA FEC Organizing Committee <strong>and</strong><br />
President of the National Fusion Research Institute said "<strong>Korea</strong><br />
was a late comer in the fusion energy research field only 15 years<br />
ago. But now, <strong>Korea</strong> has grown into a major player in the fusion<br />
research by constructing <strong>and</strong> developing KSTAR, the superconducting<br />
fusion research system, with domestic technologies. In<br />
particular, as KSTAR was in full operation, showcasing to the<br />
world <strong>its</strong> better-than-expected performances, fusion energy scientists<br />
throughout the world pay a greater attention on <strong>its</strong> role as the<br />
international joint fusion research device."<br />
The conference will also feature several exhib<strong>its</strong> of interest to<br />
the fusion energy community. The subjects will range from promoting<br />
companies in the industry to exp<strong>and</strong>ing the participation<br />
in KSTAR <strong>and</strong> raising competitiveness of the fusion industry of<br />
<strong>Korea</strong>. Exhibitors in the Green Festival will strive to raise public<br />
awareness about national energy policies <strong>and</strong> green energy by<br />
holding experience events. Additionally, they will demonstrate<br />
the vision <strong>and</strong> green commitment of FEC through Daejeon<br />
Metropolitan City’s ‘Tashu’ event, which will focus on riding<br />
bikes <strong>and</strong> feature green ribbon / balloon hanging events.<br />
In written remarks, Hong-chul Yum, Mayor of Daejeon<br />
Metropolitan City said "The 21st century is an era in which the<br />
welfare <strong>and</strong> prosperity of mankind are directly linked to the development<br />
of science <strong>and</strong> technology. Only those nations, cities <strong>and</strong><br />
businesses that excel in advanced science an technology will be<br />
able to take a leading role in driving forward a new civilization for<br />
all mankind." This edition of the IAEA FEC is sure to demonstrate<br />
to the world <strong>Korea</strong>'s excellence in advanced science <strong>and</strong><br />
technology <strong>and</strong> it's place as a leader in the quest for a source of<br />
clean <strong>and</strong> safe energy though nuclear fusion.<br />
www.koreaittimes.com 25
Opinion<br />
Samsung Electronics’<br />
Knowledge Management System<br />
Kim Tae-sub, Chairman of KDC Group<br />
Samsung closed the gulf between <strong>its</strong> rivals after adopting <strong>its</strong> knowledge management system<br />
In April, 2009 the Visual Display<br />
Division of Samsung Electronics' Digital<br />
Media Business had just completed work<br />
on a ground breaking high-resolution<br />
LED TV. The company was vigorously<br />
engaged in a massive campaign to announce<br />
this remarkable product, which<br />
was expected to take the global TV market<br />
by storm. The Visual Display Division<br />
was poised to take a well deserved<br />
breather from the marathon development<br />
<strong>and</strong> production phases of this l<strong>and</strong>mark<br />
project <strong>and</strong> take a moment to bask in the<br />
glory of their achievement. Shortly, they<br />
came to underst<strong>and</strong> why it is often said<br />
that no good deed goes unpunished. The<br />
Division was blindsided by the call to initiate<br />
a new mission. Samsung management<br />
issued an edict: The Visual Display<br />
Division will roll out full-HD 3DTV within<br />
a year. There was no time to waste resting<br />
on their laurels, it was time for the division<br />
to get cracking .... again. <strong>Korea</strong>'s<br />
Hyundai <strong>IT</strong> had developed a 3DTV in<br />
2007 <strong>and</strong> Sony was making systemic<br />
preparations to beat Samsung Electronics<br />
to the market with a 3DTV of their own.<br />
There was little doubt that Samsung<br />
Electronics was playing catch-up. The best<br />
<strong>and</strong> the brightest of relevant departments<br />
were assembled to staff the new mission.<br />
Two task forces, identified as C7000 <strong>and</strong><br />
C8000, were immediately established. The<br />
task forces dusted off the results of studies<br />
on 3D that were conducted over the past<br />
several years <strong>and</strong> began to give them a<br />
fresh look. At this time Samsung Electronics’<br />
knowledge management system<br />
(KMS), called the Test <strong>and</strong> Error Management<br />
System, or TEMS, was called upon<br />
to play a key role in the project. TEMS,<br />
which is known by Samsung electronics<br />
engineers as the "treasure chest", contains<br />
all information related to each step of<br />
Samsung Electronics' product development.<br />
The one-year process of developing<br />
3DTV is also enshrined in TEMS, as is to<br />
be expected. In fact, in addition to the stellar<br />
efforts of the highly committed team in<br />
the Visual Display Division, it was<br />
Samsung Electronics’ knowledge management<br />
system that was responsible for closing<br />
the gulf between them <strong>and</strong> their rivals<br />
<strong>and</strong> making it happen in just one year. In<br />
his book, Management Challenges for the<br />
21st Century, Peter Drucker noted "The<br />
21st century is a knowledge-based society,<br />
where knowledge workers are the most<br />
important factor of production. In other<br />
words, conventional economics' production<br />
factors, the 4Ms - Man, Machine,<br />
Material <strong>and</strong> Method - will be replaced by<br />
workers armed with knowledge. Thus,<br />
management of knowledge workers will<br />
form the foundation of corporate management."<br />
As the technology of TV has<br />
evolved to deliver HD 3DTV, so has the<br />
methodology of producing world-class<br />
products <strong>and</strong> maintaining a competitive<br />
advantage in the global marketplace.<br />
Samsung demonstrated in practice what<br />
Drucker proposed in this book, that by<br />
leveraging the value of their KMS, they<br />
were able to achieve the goal of HD 3DTV<br />
in a year. This is a fact that is surely not<br />
lost on their rivals.<br />
Kim Tae-sub / tskim@kdccorp.co.kr<br />
26 KOREA <strong>IT</strong> TIMES | October 2010
u-hospital<br />
<strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong><br />
<strong>and</strong> <strong>its</strong> Globalizaion<br />
<strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> was first established in<br />
May, 1931 with the goal of building an institution that would promote<br />
good health <strong>and</strong> improve the general welfare of the community<br />
that they served. Over the years that community has grown<br />
from those who were able to travel to the hospital on foot or by<br />
car, bus or rail into one that extends to the far reaches of the<br />
globe. In keeping with the stated goal of the <strong>Korea</strong>n government<br />
to make the country a destination for medical tourism by people<br />
from around the world, the <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong><br />
has assembled a program which warrants the interest of the global<br />
community. Since the Division of International Affairs &<br />
Services at the medical <strong>Center</strong> opened in 2006, they have had a<br />
vision to make <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> an internationally<br />
renowned name in medicine. Their mission has been to<br />
make their hospital a more convenient <strong>and</strong> friendly place for all<br />
patients from all parts of the world. They recognize the needs <strong>and</strong><br />
desires of their international patients for high quality medical service.<br />
They listen to the voices of their international patients <strong>and</strong><br />
strive to accommodate their needs. They will settle for nothing<br />
less that providing world-class medical care for all patients,<br />
whether they be foreign or domestic. With an organic system of<br />
cooperation with their School of Medicine <strong>and</strong> <strong>Medical</strong><br />
Biological Science Research Institute, they will continue to pursue<br />
the original ideals of university hospital. At the same time,<br />
they aspire to contribute to the public health <strong>and</strong> improve the welfare<br />
of all people. <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> has always<br />
nurtured new talent <strong>and</strong> will continue to do so in the future, in order<br />
to advance biotechnology research, not only for the regional<br />
society but also for the future of mankind in general.<br />
Making a new leap forward - Celebrating<br />
the 5th anniversary<br />
In August 2005, the hospital was rebuilt on a lot of 17,000<br />
square meters. This new hospital was built in response to the<br />
rapidly changing medical environment, <strong>and</strong> to provide a topnotch<br />
medical service. As a result, <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong><br />
<strong>Center</strong> was reborn as an 870-bed establishment occupying a total<br />
space of 83,000 square meters, with 13 floors above the ground<br />
<strong>and</strong> 4 floors below. In the inpatient department, there are 870<br />
beds, including 92 beds in the intensive care unit. In the outpatient<br />
department, there are 31 un<strong>its</strong> with 4 major specialized centers.<br />
Paik Nam-sun, President of <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong><br />
On August 1, 2010, the medical center celebrated the 5th anniversary<br />
of this renovation <strong>and</strong> the creation of a state-of-the-art<br />
hospital. For the past five years, <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong><br />
<strong>Center</strong> has been engaged in constant development as they have<br />
been working toward their goal to be one of the top five hospitals<br />
in <strong>Korea</strong> by 2015. The hospital, while remaining faithful to their<br />
principles of providing superior care to their patients, allocated<br />
substantial monetary <strong>and</strong> human resources to develop a high-tech<br />
infrastructure which can provide quick <strong>and</strong> accurate diagnoses, as<br />
well as sufficient manpower <strong>and</strong> equipment to provide worldclass<br />
medical treatment. Since the renovation, the hospital has focused<br />
on recruiting the best medical team <strong>and</strong> continuing their investment<br />
in high-tech facilities <strong>and</strong> equipment. To improve convenience<br />
<strong>and</strong> comfort of their medical facility, it also exp<strong>and</strong>ed<br />
<strong>and</strong> upgraded the rest areas for patients <strong>and</strong> has installed modern<br />
conveniences, such as a permanent art gallery. However, an average<br />
number of 2700 outpatients <strong>and</strong> 700 inpatients per day, with<br />
dem<strong>and</strong> for their medical services on the rise, is threatening to<br />
overwhelm the existing space that is available at the hospital. To<br />
address the strain on capacity for treatment <strong>and</strong> patients’ rooms,<br />
the medical center is planning an expansion of the existing building<br />
<strong>and</strong> to rearrange other spaces in the current location during<br />
the second half of this year. Their long term plans include construction<br />
of a new building.<br />
28 KOREA <strong>IT</strong> TIMES | October 2010
u-hospital<br />
A Long-Term Plan - Construction of a New<br />
Wing for the Big 5 Cancers, Heart Disease,<br />
Cerebrovascular Disease<br />
A task force has been devising the new plan for construction of<br />
a similar-sized building next to the existing one. The scale of the<br />
new building will be 6,600 square-meters of floor space with 13<br />
floors above ground <strong>and</strong> 6 underground. Construction of the new<br />
building is slated to begin in 2012 <strong>and</strong> be completed sometime in<br />
2015. The design of the new wing includes an additional 800<br />
beds. The new building will become home to specialized clinics,<br />
research <strong>and</strong> treatment facilities for care-givers who specialize in<br />
the big five cancers (lung, breast, bowel, stomach <strong>and</strong> prostate),<br />
heart disease <strong>and</strong> cerebrovascular disease. To provide better-quality<br />
service <strong>and</strong> sustain a comfortable environment for a growing<br />
number of patients, who are suffering from severe illnesses, the<br />
new building will create much needed space. Their efforts to improve<br />
the hospital in this way will set them apart from other existing<br />
university hospitals in <strong>Korea</strong>. The improved facility will feature<br />
a bridge between the new tower <strong>and</strong> the existing one, as well<br />
as a tunnel between the two, so that patients <strong>and</strong> staff members<br />
won't have to brave the elements when the need arises to travel<br />
from one building to the other. These condu<strong>its</strong> between old <strong>and</strong><br />
new will also serve to maximize efficiency of resource management.<br />
“The westernization of the <strong>Korea</strong>n lifestyle <strong>and</strong> a soaring<br />
population of older people are contributing to the escalation of serious<br />
illnesses, such as cancer, heart disease <strong>and</strong> cerebrovascular<br />
diseases,” said Paik Nam-sun, President of <strong>Konkuk</strong> <strong>University</strong><br />
<strong>Medical</strong> <strong>Center</strong>. “Specialization in these fields is necessary for us<br />
to be more competitive,” he added.<br />
A Short-Term Plan<br />
Until the new wing is completed, space must be utilized as efficiently<br />
as possible. <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> has created<br />
additional space. Since last year, they have exp<strong>and</strong>ed surgery<br />
rooms <strong>and</strong> related facilities <strong>and</strong> the health care center. They were<br />
also able to establish new VIP rooms on the 12th floor <strong>and</strong> the<br />
KU Gallery. They have remodeled the lounge for outpatients, relocated<br />
the administration office <strong>and</strong> professors’ offices. The<br />
rapid increase of patients, however, is making the solution for<br />
supplementation necessary, thus the center drew up short-term<br />
<strong>and</strong> long-term expansion plans, which are either under way or, in<br />
some cases, completed.<br />
Expansion of the space for outpatients<br />
The expansion of space for outpatients is planned to begin in<br />
the second half of the year <strong>and</strong> last for approximately 6 months.<br />
At present, one additional floor is scheduled to be built , as well as<br />
a roof-top garden on the 4th floor, which will bring 1300 squaremeters<br />
of extra space. An endoscopy room, which has various<br />
kinds of state-of-the-art equipment used for evaluation <strong>and</strong> diagnosis,<br />
is going to be established in this space. To enhance accessibility,<br />
two more elevators, that will be designated for use exclusively<br />
for egress to <strong>and</strong> from this area, are going to be installed.<br />
Rearrangement of Doctor’s Offices<br />
Currently, half of the second floor is being used as a digestive<br />
organ center <strong>and</strong> an endoscopy room This space will be converted<br />
into surgeons’ offices <strong>and</strong> a dedicated area for performing specialized<br />
care for gastric, colon, liver <strong>and</strong> biliary tract diseases.<br />
www.koreaittimes.com 29
u-hospital<br />
tumor during the surgery of breast cancer patients. This cuttingedge<br />
cancer treatment offers many benef<strong>its</strong>, including easy visibility<br />
for the physician, the protection of critical organs, <strong>and</strong> more.<br />
A system that will allow the center to offer this kind of treatment<br />
is also planned to be introduced.<br />
The department of surgery on the first floor will change <strong>its</strong> focus<br />
to a department that is fully dedicated to serving patients with<br />
breast cancer <strong>and</strong> thyroid cancer. The new department will share<br />
space with the Integrated Medicine Clinic. The research that will<br />
be conducted to identify ways of improving cancer patients' lives<br />
through food, dietary supplement <strong>and</strong> immunotherapy, among<br />
others, will be in the purview of the Integrated Medicine Clinic.<br />
In order to remain abreast of the increasing number of cardiac<br />
patients, the cardiothoracic surgeon’s office is being moved <strong>and</strong><br />
extended from the second floor to the first floor. Following the<br />
move, the office will undergo an upgrade in specialized equipment<br />
<strong>and</strong> systems for cardiac, pulmonary <strong>and</strong> esophageal diseases.<br />
The injection room will also be relocated to the second<br />
floor, in a space once occupied by a laboratory. This move will result<br />
in 10 additional beds, bringing the total number to 27. The<br />
reason for enhancing the capacity in the injection room is so that<br />
it will be able to accommodate an increasing number of patients<br />
who are undergoing chemotherapy. The clinical laboratory that<br />
formerly occupied the new injection clinic space has secured a<br />
new location on the second basement level. The lab's new area is<br />
twice as big as the old space, providing an opportunity to enhance<br />
the lab equipment <strong>and</strong> systems, including the addition of a pneumatic<br />
tube.<br />
The Introduction of Equipment<br />
The most critical operational need for the medical center is deployment<br />
of new MRI scanning capability. The two pieces of<br />
equipment, 1.5T <strong>and</strong> 3.0T are already in full operation <strong>and</strong> functioning<br />
at maximum capacity. The center is also debating the<br />
need for the introduction of more PET-CT scanning equipment<br />
to augment the existing apparatus, which has been scanning 350<br />
cases a month. Intraoperative Radiation Therapy (IORT), uses<br />
electron beam radiation to directly treat a tumor bed or residual<br />
<strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> holds the<br />
highest rating in hemodialysis assessment.<br />
<strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> received the highest ratings<br />
from the ‘Health Insurance Review & Assessment Service' in hemodialysis<br />
evaluation, with the score of 94.2. This score is higher<br />
than the score of the general medical institution average (81.8),<br />
that of institutions of the same classification(84) <strong>and</strong> those in the<br />
same region (86.1). This assessment is based on the comprehensive<br />
evaluation including the structural side such as manpower,<br />
facilities <strong>and</strong> equipment <strong>and</strong> also the relevance of hemodialysis,<br />
blood vessel control <strong>and</strong> anemia control. <strong>Konkuk</strong> <strong>University</strong><br />
<strong>Medical</strong> <strong>Center</strong> holds a top 0.2% rank in the ratio of hemodialysis<br />
specialists, the frequency of the water quality examination, the<br />
frequency of testing the relevance of hemodialysis <strong>and</strong> the sufficiency<br />
of monitoring fistula stenosis.<br />
Also <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> received a good grade<br />
in the possession <strong>and</strong> management of emergency equipment used<br />
in the hemodialysis room <strong>and</strong> equipment for only those with hepatitis<br />
type B. Dr. Jo, Young-il, a professor <strong>and</strong> a cardiac physician,<br />
said, “We are glad to be recognized for our constant effort to<br />
perform safer <strong>and</strong> more accurate hemodialysis for our patients.”<br />
He also said that <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> has succeeded<br />
in the past in caring for the health of their patients through continuous<br />
<strong>and</strong> efficient medical quality management <strong>and</strong> will continue<br />
to do so in the future.<br />
<strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> Enters<br />
a Cooperative Agreement with UPMC<br />
<strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> said that they had met with<br />
representatives of the <strong>University</strong> of Pittsburgh <strong>Medical</strong> <strong>Center</strong><br />
(UPMC) during their recent visit to <strong>Korea</strong> on June 26 <strong>and</strong> 27.<br />
The groups discussed mutual cooperation in the cardiac disorder<br />
field. UPMC introduced the details regarding the cooperative<br />
agreement, <strong>and</strong> proposed the academic tie at the meeting, which<br />
was attended by cardiothoracic surgeons, cardiovascular physicians,<br />
radiologists <strong>and</strong> anesthesiologists. UPMC is renowned for<br />
having the world’s highest skilled <strong>and</strong> professional organization<br />
in the heart transplant <strong>and</strong> mechanical heart fields. UPMC’s recent<br />
development of a web-based health care program utilizing<br />
Bluetooth technology put UPMC ahead of U-Healthcare.<br />
“We hope this can be the opportunity to raise the medical stan-<br />
30 KOREA <strong>IT</strong> TIMES | October 2010
u-hospital<br />
dard in the area of cardiac medicine to another level through multilateral<br />
academic exchange <strong>and</strong> close cooperation,” Dr. Paik<br />
Nam-sun said at the meeting. Dr. Robert Ferrara who is a cardiologist<br />
at UPMC said he was pleasantly surprised to know<br />
<strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> had already been operating<br />
the ‘HUS’ System (the remote administration system via mobile),<br />
<strong>and</strong> had attained a high level of proficiency in the cardiac disorder<br />
area. He also expressed his expectation for mutual prosperity of<br />
both <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> <strong>and</strong> UPMC through<br />
this active cooperation.<strong>Medical</strong> Aid For Overseas <strong>Korea</strong>ns –<br />
Through associations of <strong>Korea</strong>n residents the world over <strong>Konkuk</strong><br />
<strong>University</strong> <strong>Medical</strong> <strong>Center</strong> entered into an arrangement with associations<br />
of <strong>Korea</strong>n residents in Oceanic regions <strong>and</strong> in Europe<br />
to supply medical aid <strong>and</strong> held a signing ceremony on 22nd <strong>and</strong><br />
23rd of September. <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> said on<br />
the 24th that they would provide higher-quality medical services<br />
<strong>and</strong> various medical support programs to overseas <strong>Korea</strong>ns who<br />
visit <strong>Korea</strong>. Presidents from a total of 9 associations of overseas<br />
<strong>Korea</strong>ns including Jeong Hae-myung from ‘The Federation of<br />
<strong>Korea</strong>n Associations in Oceania’, Park Jong-bum from ‘The<br />
Association of <strong>Korea</strong>ns in Austria’, Choi Byung-ho from ‘The<br />
Association of <strong>Korea</strong>ns in Germany’, Seo Byung-il from ‘The<br />
Association of <strong>Korea</strong>ns in the UK’, Ko Kwang-hee from ‘The<br />
Association of <strong>Korea</strong>ns in Spain’, Rhim Nam-hee from ‘The<br />
Association of <strong>Korea</strong>ns in France’, Yoon Hye-sook from ‘The<br />
Association of <strong>Korea</strong>ns in Luxembourg’, Choo Kyo-jin from<br />
‘The Association of <strong>Korea</strong>ns in Finl<strong>and</strong>’, Lee Chul from ‘The<br />
Association of <strong>Korea</strong>ns in Sweden’ attended the ceremony.<br />
<strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> said, “We decided to provide<br />
our compatriot patients (inpatients <strong>and</strong> outpatients both) with<br />
100% application of medical insurance cost, which includes cancer<br />
tests <strong>and</strong> other examinations, reduced fees for use of the the<br />
funeral hall <strong>and</strong> ‘The Classic 500’ (a private fitness club) nearby<br />
the center. “This arrangement will be a great opportunity for our<br />
compatriots abroad to experience their homel<strong>and</strong>’s high level of<br />
medical service,” Ph.D. Paik Nam-sun, the president of <strong>Konkuk</strong><br />
<strong>University</strong> <strong>Medical</strong> <strong>Center</strong> said.<br />
Open to the world<br />
<strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> specializes in the treatment<br />
of cancer, heart disease <strong>and</strong> cerebrovascular disease at level rivaling<br />
any medical institution in the world. They have customized<br />
their patient care delivery system to cater to the needs of people<br />
regardless of origin or culture. They have an English translation<br />
program that insures that hospital staff <strong>and</strong> English speakers will<br />
not experience any difficulties in the all-important requirement of<br />
robust patient / care giver communication. The medical center is<br />
a model for other institutions which are striving to meet the national<br />
goal of welcoming foreigners to <strong>Korea</strong> for treatment of<br />
medical conditions. Their tradition of promoting improved general<br />
welfare of the populace of <strong>Korea</strong> has been exp<strong>and</strong>ed to include<br />
good health for all mankind <strong>and</strong> they eagerly encourage global<br />
citizen to experience their br<strong>and</strong> of healthcare with open arms.<br />
Chun Go-eun/ clairbear@koreaittimes.com<br />
<strong>Konkuk</strong>’s “Homecoming Day” - A Resounding Success “The 3rd Homecoming Day” was held at the Emerald Hall in <strong>Konkuk</strong><br />
<strong>University</strong> on June 26. This homecoming Day event takes place every year for information interchange <strong>and</strong> reinforcing relations between<br />
<strong>Konkuk</strong> medical college alumni <strong>and</strong> doctors trained at <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong>. A total number of 80 alumni <strong>and</strong><br />
faculty including Nam-sun, Paik, the president of <strong>Konkuk</strong> <strong>University</strong> <strong>Medical</strong> <strong>Center</strong> attended at the event. There was also a seminar<br />
about “Financial Planning for a private hospital” <strong>and</strong> a tour of the medical center.<br />
Cantate Domino Gives a Benefit Performance<br />
Schola Cantorum Cantate Domino Boy’s Choir gave a special benefit performance at the Piano Lounge in <strong>Konkuk</strong> <strong>University</strong><br />
<strong>Medical</strong> <strong>Center</strong> on July 8. An audience of about 300 that were mostly patients, their families, <strong>and</strong> hospital staff enjoyed this beautiful<br />
event. Cantate Domino performed Mozart, H<strong>and</strong>el, Haydn <strong>and</strong> Vivaldi, along with <strong>Korea</strong>n traditional songs, “Spring of my hometown’<br />
<strong>and</strong> ‘Arirang’ in <strong>Korea</strong>n, which the audience greeted with hearty cheers.<br />
Cantate Domino was founded in 1959 by <strong>its</strong> current conductor, Father Michaël Ghijs. The choir consists of almost seventy<br />
singers who are all pupils or former pupils of the St-Martin's Institute, a regular secondary school in Aalst, a town at 30 kilometers<br />
from Brussels, in the Heart of Europe. The boys rehearse daily, before <strong>and</strong> after classes, amounting to more than 10 hours per week.<br />
The choir received the title "Choir of the European Union for Belgium" <strong>and</strong> in December 2002, it was appointed "Cultural<br />
Ambassador of Europe" by EU.<br />
www.koreaittimes.com 31
Open <strong>Korea</strong><br />
Chungcheongbuk-do Sets to<br />
Designate Solar Energy Special Zone<br />
Chungcheongbuk-do<br />
is making a strong push<br />
for the designation of<br />
Jeungpyeong area in<br />
the province as a solar<br />
energy special zone this<br />
year, a top official of the<br />
province said.<br />
In an interview with<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>, Lee<br />
Si-jong, Governor of<br />
Chungcheongbuk-do,<br />
said, "A total of 39 solar<br />
cell <strong>and</strong> module companies,<br />
including Hyundai<br />
Heavy Industries, SKC,<br />
KISCO, Shinsung<br />
Holdings, KD Solar,<br />
<strong>and</strong> A-Onetech, are operating<br />
business in our<br />
province. As a result,<br />
the province takes over<br />
60 percent of the domestic<br />
total production of solar cells <strong>and</strong> modules." Noting that<br />
concentration of such solar energy-specialized firms in the<br />
Jeungpyeong, Eumseong <strong>and</strong> Chungju region is expected to accelerate<br />
further, Lee said, "Our province is pushing ahead with<br />
the designation of Jeungpyeong area as a solar energy special<br />
zone. Related to this, we plan to submit an application for the<br />
designation to the Ministry of Knowledge Economy at the end of<br />
this year."<br />
Lee Si-jong, governor of Chungcheongbuk-do<br />
2010 World Oriental Medicine-Bio Expo<br />
The governor said that the 2010 World Oriental Medicine-Bio<br />
Expo, which kicked off on Sept. 16, will be held in Jecheon,<br />
Chungcheongbuk-do, until Oct. 16 to promote the excellence of<br />
oriental medicine to the world. "Under the topic of the 'rediscovery<br />
of traditional oriental medicine,' we aim to attract some 1.1<br />
million visitors, including 50,000 foreigners from 15 countries<br />
during the 31-day event," he said. Participants deal with major issues<br />
such as globalization <strong>and</strong> industrialization of traditional<br />
medicine at the main halls, such as the Future Oriental Medicine<br />
Museum <strong>and</strong> the Herbal Life Science Museum, along with experience<br />
programs such as cultural performances. "In particular,<br />
representatives from 15 countries will exchange their traditional<br />
medicine knowledge <strong>and</strong> experiences at the World Traditional<br />
Medicine Museum. Also, seven <strong>Korea</strong>n prestigious oriental hospitals<br />
will take part in the exhibition <strong>and</strong> experience programs,"<br />
said Lee. Jecheon is widely known as a hub for the production<br />
<strong>and</strong> distribution of 30 percent of the medicinal herbs produced in<br />
<strong>Korea</strong>, thanks to <strong>its</strong> natural backdrop of the Taebaek Mountains<br />
He explained that the region has strong infrastructure for the<br />
oriental medicine industry <strong>and</strong> historical background as the major<br />
market during the Joseon period (1392-1910).<br />
"For instance, several of the nation's leading pharmaceutical<br />
companies are operating in the Jecheon Bio Valley, the<br />
Traditional Medicine Industry <strong>Center</strong> <strong>and</strong> college research institutes,<br />
including the College of Oriental Medicine of Semyung<br />
<strong>University</strong>, the Oriental Medicine Bio Clinical Support <strong>Center</strong>,<br />
<strong>and</strong> the Food Processing Technology Research Institute of<br />
Daewon <strong>University</strong> College," he said.<br />
Creation of Osong high-tech medical<br />
complex<br />
On Aug. 10 last year, the government designated Osong in<br />
Chungcheongbuk-do as the high-tech medical complex. "Since<br />
then, six state-run institutions, including the <strong>Korea</strong> Food & Drug<br />
Administration <strong>and</strong> some 60 domestic <strong>and</strong> foreign pharmaceutical<br />
<strong>and</strong> medical instrument manufacturers have moved in to the<br />
region. Along with this, five bio medical facilities were established<br />
for R&D projects," said the Governor. Commenting that<br />
Osong, which is located in the center of national l<strong>and</strong>, has global<br />
competitiveness in terms of production <strong>and</strong> distribution of medical<br />
instruments, Lee said, "The province will build more core<br />
medical R&D facilities <strong>and</strong> attract excellent research centers <strong>and</strong><br />
manpower to make Osong the nation's most famous high-tech<br />
medical complex." In line with this, the province plans to pour a<br />
total of 600 billion won into a project to create commercial, business,<br />
cultural <strong>and</strong> rest space in Osong during the period from<br />
2011 to 2017.<br />
32 KOREA <strong>IT</strong> TIMES | October 2010
Open <strong>Korea</strong><br />
A bird's-eye view of the 2010 World Oriental<br />
Medicine-Bio Expo in Jecheon, <strong>Korea</strong><br />
Construction<br />
of Chungbuk economic<br />
free zone<br />
"As a strategy to link Sejong City, the<br />
administration complex center city, with<br />
<strong>its</strong> neighboring regions, we plan to invest<br />
4.2 trillion won in the Chungju, Cheongwon<br />
<strong>and</strong> Jeungpyeong area during the period<br />
from 2010 to 2015," said Lee. "By doing<br />
so, we hope to create the Chungju<br />
Airport-centered inl<strong>and</strong> economic free<br />
zone, which is designed to actively foster a<br />
green growth-type knowledge industry<br />
<strong>and</strong> build a logistics center," he noted.<br />
Along with this, the government is now<br />
considering a project to extend the metropolitan<br />
subway route to Cheongju Airport<br />
from Cheonan by committing 2.4 trillion<br />
won. At present, the Ministry of L<strong>and</strong>,<br />
Transport, <strong>and</strong> Maritime Affairs is seriously<br />
considering the project to promote convenience<br />
for people using the subway <strong>and</strong><br />
to a exp<strong>and</strong> provincial growth engine<br />
through the green New Deal project.<br />
"At the same time, the government<br />
plans to construct a 120.6km expressway<br />
linking Chungju, Jeungpyeong,<br />
Eumseong, Chungju <strong>and</strong> Jecheon in a bid<br />
to enhance synergistic effects between the<br />
Osong high-tech medical complex<br />
Chungju International Airport <strong>and</strong> staterun<br />
projects. The KDI is now conducting<br />
a feasibility study on the project at the request<br />
of the Ministry of Strategy <strong>and</strong><br />
Finance," said Lee.<br />
"Finally, we plan to successfully host<br />
the 2013 World Rowing Championship in<br />
Chungju from Aug. 25 to Sept. 2, 2013<br />
with attendance of some 2,300 athletes<br />
<strong>and</strong> guests from 80 countries," he said. As<br />
a pre event, the International Olympic<br />
Committee <strong>and</strong> FISA, the international<br />
rowing federation, will jointly hold the<br />
Asian region preliminary competition of<br />
the 2012 London Olympics in Chungju<br />
from April 20 to 25, 2012. "Related to this,<br />
our province is now preparing a supporting<br />
system for the international event <strong>and</strong><br />
creating an international rowing park in<br />
Tangeumho," said Lee. Asked about the<br />
future vision of Chungcheongbuk-do, the<br />
governor said, "We will make a strong<br />
push for lifelong welfare, ordinary peoplefirst<br />
economy, balanced development between<br />
farming villages <strong>and</strong> cities, creative<br />
culture & arts, <strong>and</strong> citizens' participation<br />
in the provincial government's policy."<br />
Monica Chung/ monica@koreaittimes.com<br />
www.koreaittimes.com 33
Open <strong>Korea</strong><br />
3rd-Generation Industrial Estate<br />
to be Created in Chungnam<br />
Ahn Hee-jung, governor of Chungnam<br />
A third-generation industrial estate,<br />
which carries out multiple functions, including<br />
production, education, residence<br />
<strong>and</strong> culture, will be created in Chungcheongnam-do<br />
(Chungnam), a top official<br />
of the province said. In an interview with<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>, Ahn Hee-jung, governor<br />
of Chungnam, said, "The advanced industrial<br />
estate will be built in the three regions<br />
in the province _ Cheonan, Asan <strong>and</strong><br />
Dangjin." Cheonan will take responsibility<br />
for production of such advanced industries<br />
as electronics, machines, video, audio,<br />
communication equipment <strong>and</strong> precision<br />
machinery. "In particular, an international<br />
business park will be created in Cheonan<br />
to accommodate more than 33,000 people<br />
<strong>and</strong> help businessmen effectively deal with<br />
financing <strong>and</strong> other businesses," said Ahn.<br />
In Asan, Tangjeong industrial estate<br />
34 KOREA <strong>IT</strong> TIMES | October 2010<br />
will be built to attract production facilities<br />
for video, audio, communication equipment<br />
<strong>and</strong> non-metal mining goods, R&D<br />
centers <strong>and</strong> medical service, cultural & educational<br />
functions. "The industrial estate<br />
project will be pushed ahead in linkage<br />
with the Asan new town project which<br />
will satisfy business, educational <strong>and</strong> cultural<br />
functions," the governor said.<br />
Meanwhile, Songsan industrial estate in<br />
Dangjin will be in charge of primary metal<br />
industry <strong>and</strong> production function of automobiles<br />
<strong>and</strong> trailers. "In Dangjin, Songak<br />
district will be developed to take charge of<br />
high-tech industry, international business,<br />
commerce, residence, culture, medical service<br />
<strong>and</strong> education," he said. "Along with<br />
this, Songak free economic zone will be<br />
developed to take charge of state-of-the-art<br />
industry, international business, commerce,<br />
residence, cultural, medical service<br />
<strong>and</strong> educational sectors," he said.<br />
Fostering of <strong>IT</strong> industry<br />
Noting that Chungnam accounts for an<br />
average 55.6 percent of the domestic display<br />
industry, Ahn said, "We will actively<br />
foster Cheonan <strong>and</strong> Asan regions as a<br />
world-famous crystal valley by building<br />
networks linking industry, universities, research<br />
centers <strong>and</strong> the provincial government."<br />
Chungnam also takes over an average<br />
25 percent of the global display market<br />
with the market share of 27 percent for<br />
LCD, 31 percent for PDP <strong>and</strong> 75 percent<br />
for OLED, becoming the global center of<br />
the industry. In particular, a total of 185<br />
display-related companies, including the<br />
global leader Samsung Electronics, are located<br />
in the province. The total breaks<br />
down into four module companies, 93<br />
parts & material firms, <strong>and</strong> 88 production<br />
equipment makers. In 2009, combined exports<br />
of the companies reached $21.7 billion.<br />
"Related to this, we will actively foster<br />
display professional manpower <strong>and</strong> support<br />
relevant R&D projects. At the same<br />
time, we will upgrade the Crystal Valley<br />
Conference & Exhibition, which has been<br />
held annually since 2005, to a global-level<br />
fair," said the governor. Commenting that<br />
semiconductor <strong>and</strong> display-related parts,<br />
equipment <strong>and</strong> material companies, including<br />
Samsung Electronics <strong>and</strong> SDI,<br />
have led the regional economic development<br />
in Chungnam, Ahn said, "We will<br />
continuously make efforts to keep the upward<br />
growth pace. "In line with this, leading<br />
companies need to enhance synergy effects<br />
by creating clusters with relevant subcontractors,<br />
keep global competitiveness<br />
<strong>and</strong> create value added continuously. On<br />
the other h<strong>and</strong>, subcontractors should exert<br />
best efforts to keep the win-win relationship<br />
with leading firms by enhancing<br />
price <strong>and</strong> quality competitiveness in parts,<br />
materials <strong>and</strong> equipment fields," said Ahn.<br />
Project for development<br />
of science technology<br />
Stressing that science technology sway<br />
the future of a country <strong>and</strong> a province, the<br />
governor said, "The province will spend<br />
fiscal budgets for supporting basic science<br />
study <strong>and</strong> future origin technology, <strong>and</strong><br />
other corporate R&D projects. In line with<br />
this, Chungnam will inject a total of 113.9<br />
billion won into 64 projects in seven fields<br />
this year. "To speed up development of
Open <strong>Korea</strong><br />
A chaper of Hwangsanbeol battle comes alive in riverside of the Nonsan<br />
agricultural techno park <strong>and</strong> agricultural technology center. To<br />
improve the province's science technology level <strong>and</strong> foster excellent<br />
manpower, it also projects to create the science technology<br />
advisory committee, he said.<br />
Asan Samsung LCD Industrial Complex<br />
science technology, we plan to create an academic, industrial <strong>and</strong><br />
research innovation cluster by making the best use of basic technology<br />
study manpower at Daedeok research complex <strong>and</strong> universities<br />
in the province." The province plans to actively support<br />
projects for development of new technologies centering on the<br />
four strategic industries - electronics information equipment, automobiles,<br />
agricultural & livestock bio, <strong>and</strong> advanced cultural industry.<br />
"Besides, we will build a network between large <strong>and</strong> smaller<br />
companies for close cooperation <strong>and</strong> actively foster new <strong>IT</strong> <strong>and</strong><br />
bio industries, including renewable energy <strong>and</strong> recycling green industry,"<br />
said Ahn. To strengthen R&D function <strong>and</strong> push for<br />
strategic agriculture, the province plans to focus <strong>its</strong> assistance on<br />
Plan to exp<strong>and</strong> employment of youth<br />
"As a means of accelerating enterprises' employment of young<br />
people, the province will activate information sharing between<br />
universities <strong>and</strong> companies in the province. Related to this, the<br />
province will find out promising mid-sized companies recruiting<br />
young people <strong>and</strong> offer such information to universities," the governor<br />
said. "Along with this, we will strengthen efforts to help university<br />
graduates l<strong>and</strong> a job easily by organizing an employment<br />
fair <strong>and</strong> operating a job comprehensive center in the province," he<br />
said. Noting that the province plans to actively foster manpower<br />
suitable for regional industries, Ahn said, "We will foster 100<br />
technicians in the mecha-tronics sector, 50 experts in semiconductor<br />
<strong>and</strong> display field, <strong>and</strong> 80 specialists in 3D stereoscopic sector."<br />
He said that the province plans to spend 2.1 billion for projects<br />
to increase employment of youths through operation of a<br />
youth business start-up program <strong>and</strong> a consulting program for<br />
business start-up.<br />
Gov. Ahn also added that the province will make a strong push<br />
for creating a large-scale economic bloc in Chungnam through<br />
operation of an administration council <strong>and</strong> an economic<br />
council.<br />
Lee Kyung-min / info@koreaittimes.com<br />
www.koreaittimes.com 35
Open <strong>Korea</strong><br />
Gwangju City Stresses 6 Strategies to<br />
Build ‘Affluent Economic Community’<br />
Kang Woon-tae, mayor of Gwangju Metropolitan City<br />
Gwangju City has been actively pushing ahead with building<br />
an "affluent economic community" through six strategies, a top<br />
official of the metropolitan city said. In an interview with <strong>Korea</strong><br />
<strong>IT</strong> <strong>Times</strong>, Kang Woon-tae, mayor of Gwangju Metropolitan<br />
City, said, "Our vision is to create a happy creation city. To realize<br />
this goal, we will construct an autonomous community<br />
through participation <strong>and</strong> communication." The mayor said,<br />
"First of all, we aim to create 100,000 new jobs. In the private sector,<br />
we will offer 30,000 new jobs. Along with this, we will build a<br />
job creation system, which will provide youths, females <strong>and</strong> old<br />
people with jobs." Secondly, the city plans to exert <strong>its</strong> best efforts<br />
to build a region favorable for business activity. "Related to this,<br />
the city will establish a task force supporting small <strong>and</strong> mediumsized<br />
enterprises (SMEs) in which heads of relevant institutions<br />
participate, actively foster promising SMEs, <strong>and</strong> reform industrial<br />
structure," he said.<br />
Thirdly, he said, the city will foster the five main industries in<br />
earnest, which are automobiles, home appliances, photonics,<br />
green energy <strong>and</strong> culture industries. In addition, the city plans to<br />
nurture such future value industries as precision molds, battery<br />
<strong>and</strong> health care.<br />
"For development of the automobile industry, we will bring up<br />
the parts industry for clean diesel cars. The city will rear such future-oriented<br />
home appliance industries as intelligent home appliance,<br />
robot <strong>and</strong> life care. At the same time, we will develop the<br />
present photonics industry into next-generation lighting industry<br />
such as convergence, LED, OLED <strong>and</strong> laser," said Kang.<br />
"In particular, Gwangju City will actively foster green energy<br />
industry by placing <strong>its</strong> focus on hydrogen <strong>and</strong> solar batteries. As a<br />
future-growth industry, we will rear precision molding industry<br />
<strong>and</strong> knowledge-based service industry,' said the mayor. Noting<br />
that the city will develop the Gwangju research <strong>and</strong> development<br />
special zone into an internationally opened research industrial estate,<br />
he said, "We will build an LED-specialized estate in the special<br />
zone <strong>and</strong> foster core technology manpower." To energize the<br />
traditional market <strong>and</strong> support small business owners, Kang said,<br />
the city will enact regulations to rationally regulate super super<br />
markets (SSM), strengthen the win-win cooperation between<br />
large <strong>and</strong> smaller retailers, <strong>and</strong> support traditional markets.<br />
"Finally, we will establish a 10-year program to develop the existing<br />
agriculture in suburbs of the city into environment-friendly<br />
<strong>and</strong> bio agriculture. In line with this, we will create tourism-type<br />
scenic agriculture district where farmers can produce organic vegetables.<br />
By linking with the LED photonics industry, we will also<br />
foster agricultural facilities," he said.<br />
5 Regional representative industries<br />
Following photonics, home appliance <strong>and</strong> automobile industries,<br />
Gwangju City plans to add green energy <strong>and</strong> cultural industries<br />
to the list of the city's five main industries, which will be fostered<br />
as regional representative industries, Kang said.<br />
Commenting that the city has been actively fostering the photonics<br />
industry since the 2000s, he said, "Despite such short development<br />
period of 10 years, Gwangju has emerged as one of the<br />
world's top five photonics advanced cities. It reflects our valuable<br />
efforts to tide over such difficulties as insufficient information,<br />
36 KOREA <strong>IT</strong> TIMES | October 2010
Open <strong>Korea</strong><br />
Along with this, we built a system for<br />
<strong>Korea</strong>-Russia LED exchange cooperation<br />
on Oct. 7 <strong>and</strong> participated in the<br />
Malaysia's LED project on Oct. 9," he explained.<br />
"Particularly, we are finalizing the<br />
'photonics 2020' project to jack up the level<br />
of Gwangju's photonics industry to ranks<br />
of the world's top three by 2015. Related to<br />
this, we are creating the Mecca of nextgeneration<br />
photonics production <strong>and</strong> the<br />
hub city of LED global production here,<br />
while building a foundation for photonics<br />
convergence industry," he said.<br />
Mayor Kang advises city representatives on prevention measures for disasters in distressed areas<br />
Mayor Kang Woon-tae talks with Gwangju citizens on making U-communities<br />
capital <strong>and</strong> technology in the unfamiliar<br />
sector." In the city's photonics industry, for<br />
instance, total sales soared from 110 billion<br />
won in 1999 to 1.6 trillion won in<br />
2009 <strong>and</strong> the number of related companies<br />
rose from 47 to 346 during the corresponding<br />
period.<br />
Meanwhile, the number of employees<br />
in the photonics industry surged from<br />
1,900 in 1999 to 6,870 in 2009, <strong>and</strong> the<br />
number of companies with sales of over 10<br />
billion won reached 20 in 2009.<br />
"Noteworthy was the World Photonics<br />
EXPO 2010 held in April <strong>and</strong> May in<br />
Gwangju that succeeded in heralding the<br />
Gwangju-based photonics companies' excellent<br />
technologies <strong>and</strong> products to overseas<br />
buyers <strong>and</strong> global companies," said<br />
the mayor. About 20 percent of <strong>Korea</strong>n<br />
photonics companies operate their factories<br />
in Gwangju at present <strong>and</strong> regional<br />
universities opened photonics-related curriculum<br />
to produce excellent manpower in<br />
the sector.<br />
"We are now engaging in programs for<br />
active exchanges of information <strong>and</strong> manpower<br />
in the photonics industry with such<br />
advanced countries as Japan <strong>and</strong> the U.S.<br />
Construction of global-level<br />
home appliance industrial<br />
city<br />
Gwangju City selected the home appliance<br />
industry as one of the city's strategic<br />
industries <strong>and</strong> has made a goal of becoming<br />
a powerhouse industry by 2020. In line<br />
with this commitment, the city is pushing<br />
for construction of infrastructure for a premium-class<br />
digital living home appliance<br />
<strong>and</strong> parts industry, <strong>and</strong> for a localized corporate<br />
supporting service. "Thanks to such<br />
efforts, about 600 home appliance-related<br />
companies are operating in the city, accounting<br />
for 17.5 percent of the domestic<br />
output in the home appliance sector. We<br />
plan to actively foster digital information<br />
home appliance industry, which grafts living<br />
home appliance industry onto electronics<br />
parts industry," said Kang.<br />
"Moreover, we will make a strong push for<br />
development of future-oriented new industries<br />
through development of U-life care<br />
products that organically combines medical<br />
service <strong>and</strong> <strong>IT</strong> industry, activation of<br />
home appliance robot industry, <strong>and</strong> localization<br />
& st<strong>and</strong>ardization of parts. By doing<br />
so, Gwangju City will be reborn as the<br />
Mecca of next-generation information<br />
home appliance industry in the near future,"<br />
he added.<br />
Being a leader in the photonics <strong>and</strong><br />
home appliance industries <strong>and</strong> forward<br />
thinking leadership makes the future look<br />
bright for Gwangju City.<br />
Lee Kyung-min / info@koreaittimes.com<br />
www.koreaittimes.com 37
e-government<br />
Seoul City Pushes for<br />
Citizens-Oriented e-Government<br />
"To meet citizens' growing dem<strong>and</strong>s<br />
for online communication<br />
<strong>and</strong> effectively cope with rising dem<strong>and</strong><br />
for green <strong>IT</strong> services <strong>and</strong><br />
green growth, the city government<br />
is actively pushing ahead with the<br />
e-government vision," said Song<br />
Jung-hee, Assistant Mayor for<br />
Information Technology (CIO) of<br />
Seoul Metropolitan Government.<br />
"To achieve the e-government vision,<br />
which is essential in an era of<br />
mobile environment, such as smart<br />
phones, we have set four policy targets,"<br />
she said. "First of all, we are<br />
propelling a project to help underprivileged<br />
people have easier access<br />
to the digital society <strong>and</strong> offer life<br />
information services to citizens<br />
through up-to-date information media,<br />
including mobile phones <strong>and</strong><br />
IPTV. Along with this, we are<br />
pushing for GOV2.0 by providing<br />
Apple developers with development<br />
space through the Seoul App<br />
<strong>Center</strong>, <strong>and</strong> make a public life information<br />
database," said Song.<br />
“Secondly, the Seoul city plans<br />
to exp<strong>and</strong> wireless Internet zones at<br />
public places <strong>and</strong> establish U-shelter, which uses sophisticated<br />
technology to collect weather & atmospheric environmental information<br />
from sensors at bus stops, then make this life information<br />
available to citizens. For safety of children, the city is also<br />
moving to establish U-Seoul children safety zones near primary<br />
schools in Seoul by using CCTV, sensor networks <strong>and</strong> mobile<br />
phones.” Song added. "Thirdly, to realize convergence <strong>and</strong> green<br />
<strong>IT</strong> administration, we built a mobile office by making the best use<br />
of smart phones. By doing so, we have a comprehensive management<br />
system on budgets, accounts <strong>and</strong> personnel affairs of Seoul<br />
city-invested institutions <strong>and</strong> have optimized the business<br />
process.” "Meanwhile, we will upgrade administrative portals to<br />
38 KOREA <strong>IT</strong> TIMES | October 2010<br />
Song Jung-hee, assistant mayor for information technology (CIO)<br />
of Seoul Metropolitan Government<br />
provide customized information<br />
centering on communication <strong>and</strong><br />
cooperation. We will also build a<br />
public infrastructure for administrative<br />
information database, as well<br />
as create an environment-friendly<br />
green data center, armed with advanced<br />
technology high efficiency,"<br />
said Song. Fourth, the Seoul city established<br />
the World e-Governments<br />
Organization of Cities <strong>and</strong><br />
Local Governments (WeGO) in<br />
September of this year to lead the<br />
global e-government <strong>and</strong> strengthen<br />
<strong>IT</strong> governance.<br />
Seoul Metropolitan Government<br />
has been making a strong push for a<br />
citizen-oriented e-government <strong>and</strong><br />
the world's top smart Seoul, a highranking<br />
city official said.<br />
"We will push for e-government<br />
cooperative projects through expansion<br />
of a memor<strong>and</strong>um of underst<strong>and</strong>ing<br />
(MOU) with global<br />
cities <strong>and</strong> establish the U-city model<br />
as a means of actively fostering<br />
next-generation growth industries.<br />
<strong>IT</strong>-Complex to be built by 2012,<br />
will house a city integration management<br />
center, a media center, <strong>and</strong> an e-sports stadium, becoming<br />
the <strong>IT</strong> l<strong>and</strong>mark of Seoul," she said.<br />
Inaugural General Assembly of WeGO<br />
"Seoul City will lead in the development of e-government<br />
based on state-of-the-art technologies <strong>and</strong> the WeGO, an organization<br />
of e-governments established in Seoul," the Assistant<br />
Mayor said. The Inaugural Genreral Assembly of WeGO was<br />
held at Gr<strong>and</strong> Hyatt Seoul from Sept. 6 to 8 for sustainable city<br />
development <strong>and</strong> promotion of citizens' quality of life through exchanges<br />
<strong>and</strong> cooperation between e-governments of global cities.<br />
The meeting was sponsored by the United Nations Project
e-government<br />
Office on Governance (UNPOG) under the U.N. Department of<br />
Economic <strong>and</strong> Social Affairs. Mayors <strong>and</strong> <strong>IT</strong> experts from some<br />
50 cities participated in the conference.<br />
WeGO is based on the Seoul e-Government Declaration<br />
adopted at the World e-Government Mayors Forum in 2008.<br />
The declaration suggested forming a consultative body to exchange<br />
e-government information <strong>and</strong> narrow the information<br />
gap among cities. Seven cities, including Barcelona, Berlin <strong>and</strong><br />
Frankfurt, presented cases of successful e-government under the<br />
theme of "e-Sharing for All." "Through WeGO, Seoul will promote<br />
<strong>its</strong> advanced Information Technology, policy <strong>and</strong> companies<br />
pioneering a new market, based on <strong>its</strong> up-to-date methods,"<br />
said Song. "For example, the Seoul city plans to lead the campaign<br />
to narrow the global information gap by implementing<br />
such projects as spread of best e-government cases, e-government<br />
consulting, supply of PCs <strong>and</strong> education on the e-government<br />
program for public servants of developing countries," she<br />
noted.Seoul ranks first in appraisal of e-government<br />
Seoul ranks first in Rutgers<br />
Global E-Governance Survey<br />
Seoul has been ranked as the top city for e-government in a survey<br />
of websites of the world's 100 cities. "The nation's expertise in<br />
the digitalization of administrative work procedures <strong>and</strong> citizen<br />
services through <strong>IT</strong> applications has been highly recognized in the<br />
survey," she said. The survey examined websites of 100 municipalities<br />
worldwide <strong>and</strong> evaluated them in terms of privacy, usability,<br />
content, service <strong>and</strong> citizen participation <strong>and</strong> ranked the cities<br />
on a global scale.<br />
"Seoul ranked first in the world in four categories, except the<br />
usability, with a total score of 84.74, followed by Prague with<br />
72.84. We will continue exercising global leadership in narrowing<br />
information gap by supporting the <strong>IT</strong> projects of developing<br />
countries," she said. In the field of citizen participation in particular,<br />
the Seoul city has been operating the "dialogue with the city<br />
Mayor" online, exp<strong>and</strong>ing the city's communication with citizens<br />
<strong>and</strong> students, Song explained. "Thanks to the selection of Seoul<br />
as the world's No. 1 e-government, a growing number of experts<br />
in <strong>IT</strong>, public servants <strong>and</strong> professors from global cities are visiting<br />
Seoul city to study the city's excellent e-government system.<br />
Related to this, Seoul has concluded MOUs with 11 cities, including<br />
Barcelona, for e-government exchanges <strong>and</strong> cooperation,"<br />
she commented. "In particular, we carried out a feasibility<br />
study for application of e-government in major cities, including<br />
Hanoi in Vietnam, Nairobi in Kenya, <strong>and</strong> Kathm<strong>and</strong>u in Nepal,<br />
helping the cities map out an informationization master plan,"<br />
said Song. "Through WeGO, launched in September 2010, we<br />
plan to activate exports of the city's advanced e-government system<br />
in the future," she added.<br />
Jeong Hye-yoon / erin@koreaittimes.com<br />
Seoul Metropolitan Government has been making a strong push for citizens-oriented e-government<br />
www.koreaittimes.com 39
e-government<br />
e-Government, here WeGO!<br />
Make It a Better Place<br />
Gr<strong>and</strong> Hyatt Seoul --The Inaugural<br />
General Assembly of the World e-<br />
Governments Organization of Cities <strong>and</strong><br />
Local Governments (WeGO) held on<br />
September 7, 2010 suggested that the municipal<br />
leaders from the great cities around<br />
the globe are fired up, <strong>and</strong> ready to go, to<br />
begin a new era of Open Government.<br />
The technology of today gives us the ability<br />
to draw back the curtain on government<br />
operations <strong>and</strong> give voice to those who<br />
were silenced by layers of bureaucracy.<br />
Open governments sharing information<br />
with concerned citizens all over the world<br />
can only serve to strengthen democracy.<br />
Viva Technology! CIO Chris A. Vein of<br />
the San Francisco CIO Chris A. Vein of<br />
the San Francisco Department of<br />
Technology best summarized the significance<br />
of the meeting by saying "Cities face<br />
many of the same problems whether you<br />
are city in America, or in Europe, or in<br />
Asia. And I think all of us are trying to figure<br />
out ways to make government work<br />
better. And by that I mean make it more<br />
transparent, more collaborative, <strong>and</strong> more<br />
accountable to the citizens. Technology is<br />
a very effective tool to make that happen.<br />
It's got amazing transformative power".<br />
Seoul initiates international<br />
cooperative body<br />
for e-government<br />
The Seoul Metropolitan Government<br />
has envisioned the launch of an international<br />
cooperative body to strengthen cityto-city<br />
cooperation <strong>and</strong> exchanges on e-<br />
governments. Mayor of Frankfurt, Petra<br />
Roth thanked the city of Seoul <strong>and</strong> Mayor<br />
Oh Se-hoon for laying the foundation for<br />
this initiative. Ms. Roth stated, "To our<br />
digital projects I wish- for now <strong>and</strong> for the<br />
future- that in the large as well as in the<br />
smaller communities they make all our<br />
40 KOREA <strong>IT</strong> TIMES | October 2010<br />
lives more comfortable, easier, <strong>and</strong> happier.<br />
That is the aim WeGO is pursuing <strong>and</strong><br />
this aim pleases me extremely as well."<br />
Under a theme of "e-Sharing for All",<br />
500 attendees including mayors <strong>and</strong> CIOs<br />
from 51 countries filled the Seoul Gr<strong>and</strong><br />
Hyatt conference center for the inaugural<br />
general assembly. The opening ceremony<br />
was aired live on the city Seoul homepage,<br />
as well as the internet broadcast site,<br />
Africa TV. Twitter, too, broadcasted the<br />
WeGO ceremony to let the world know of<br />
the cities <strong>and</strong> local governments' cooperative<br />
movement on the subject of open government.<br />
Leaders of e-government<br />
inaugurated as executive<br />
committee<br />
Paris, Edmonton, Sao Paulo, Barcelona,<br />
San Francisco, Frankfurt, <strong>and</strong> Beijing<br />
were all appointed as Vice President Cities<br />
for their advances in open government initiatives<br />
<strong>and</strong> their tremendous effort to promote<br />
WeGO. Leaders inspired the less advanced<br />
cities to benchmark good practices<br />
of e-governments by sharing their experiences.<br />
Mayor Roth said, "We have established<br />
an information platform that collects<br />
all information from countless cities,<br />
several federal states, <strong>and</strong> even federal authorities.<br />
Now citizens only have to call<br />
one single call center <strong>and</strong> can save themselves<br />
many, many rounds with the authorities.<br />
Linkage <strong>and</strong> common use of data<br />
in order to make the lives of our citizens<br />
at least a little easier-that is our e-sharing<br />
examples. I am looking forward to the<br />
many other interesting examples from other<br />
cities." Mr. Vein, added "What San<br />
Francisco is doing is trying to unlock the<br />
value inside <strong>its</strong> data, <strong>its</strong> application, <strong>its</strong> infrastructure<br />
<strong>and</strong> figure out how to get that<br />
value into the h<strong>and</strong>s of citizens, <strong>and</strong> really<br />
<br />
<br />
<br />
<br />
1.San Francisco CIO Chris A. Vein / 2.Mayor of<br />
Frankfurt, Petra Roth / 3.CIO of Edmonton, Chris<br />
Moore / 4.Edilson Mougenot Bonfim, head of the<br />
Intenal Affairs Office of Sao Paulo City Hall
e-government<br />
make the citizens co- creators in applications <strong>and</strong> solutions. We<br />
are working with all kinds of other cities to make sure we can<br />
learn from them, <strong>and</strong> if we have any lessons that are worthwhile<br />
to them, we share them, <strong>and</strong> events like this are incredibly important<br />
to make sure all of that happens." San Francisco was inaugurated<br />
as a Vice President of the World e-Governments Organization<br />
2010. Edmonton also shared <strong>its</strong> liberal plans for the future of<br />
the Open Government era. "It is significant to have an opportunity<br />
to be involved in this organization. It's new, <strong>and</strong> it falls in line<br />
with our use of technology to provide economic development for<br />
the citizens <strong>and</strong> to be able to represent Canada as well," said<br />
Edmonton CIO Chris Moore. He continued by saying, "We have<br />
a strong br<strong>and</strong> in many festivals, oil <strong>and</strong> gas, <strong>and</strong> also knowledge.<br />
Council has a new strategic plan for 2009-2018, very focused on<br />
green, sustainable city. In Canada, the city of Edmonton has continually<br />
provided leadership in Open Data through <strong>its</strong> innovative<br />
engagement <strong>and</strong> technology strategy." Mr. Moore further shared<br />
the benef<strong>its</strong> of Open Data <strong>and</strong> said that the city has been leveraging<br />
technology to link government to residents in the most successful<br />
way.<br />
Edmonton also shared <strong>its</strong> liberal plans for the future of the<br />
Open Government era. "It is significant to have an opportunity to<br />
be involved in this organization. It's new, <strong>and</strong> it falls in line with<br />
our use of technology to provide economic development for the<br />
citizens <strong>and</strong> to be able to represent Canada as well," said<br />
Edmonton CIO Chris Moore. He continued by saying, "We have<br />
a strong br<strong>and</strong> in many festivals, oil <strong>and</strong> gas, <strong>and</strong> also knowledge.<br />
Council has a new strategic plan for 2009-2018, very focused on<br />
green, sustainable city. In Canada, the city of Edmonton has continually<br />
provided leadership in Open Data through <strong>its</strong> innovative<br />
engagement <strong>and</strong> technology strategy." Mr. Moore further shared<br />
the benef<strong>its</strong> of Open Data <strong>and</strong> said that the city has been leveraging<br />
technology to link government to residents in the most successful<br />
way.<br />
Sao Paulo attended meeting with a distinct role. Edilson<br />
Mougenot Bonfim, head of the Internal Affairs Office of Sao<br />
Paulo City Hall said, "We are accepting all of the new ideas. We<br />
are absolutely conscious of the importance of this meeting, <strong>and</strong><br />
we also are aware of how important is <strong>Korea</strong> as our leader. Our<br />
strengths will be directed to collaborate with the president of this<br />
meeting because we are sure that he is doing a really good job,<br />
<strong>and</strong> our consideration. Together, we are building a big dream."<br />
As a representative of a city that is highly influenced by diverse<br />
people, he introduced Sao Paulo as the multifaceted city that never<br />
stops growing. Some cities like Dakar hadn't yet launched<br />
Open Government initiatives, but the representative of Dakar<br />
stated that <strong>its</strong> importance was well understood <strong>and</strong> he hoped to<br />
share <strong>its</strong> experience at the Barcelona assembly next year. Mayor<br />
Oh Se-hoon of the President City, Seoul, emphasized the importance<br />
of togetherness, "I expect the power of <strong>IT</strong> to create a wave<br />
of mutual collaboration that will reach out to every city around<br />
the world. People often say that if you dream alone, your dream<br />
will remain nothing but a dream, but if you dream together, you<br />
can turn your dreams into reality for all. Therefore, I strongly believe<br />
that our collaboration will work a miracle for our wishes."<br />
Miles to go before sleep<br />
WeGO is an international organization of cities <strong>and</strong> local governments<br />
committed to accomplish three goals. It seeks to share<br />
<strong>and</strong> disseminate knowledge <strong>and</strong> practices of e-governments<br />
around the world, to achieve Green Growth utilizing<br />
Information <strong>and</strong> Communication Technologies; to bridge the<br />
digital divide by providing <strong>IT</strong> support to cities in developing<br />
countries; <strong>and</strong> to advance the quality of life for citizens by improving<br />
administrative efficiency <strong>and</strong> transparency.<br />
Following are the potential projects for global collaboration among<br />
members of the World e-Governments Organization of Cities <strong>and</strong> Local<br />
Governments.<br />
• Training Officials or Citizens on <strong>IT</strong> Usage Skill<br />
• Dissemination of Best Practices (via portals, i.e. epractice.eu)<br />
• u-City Model Development<br />
• Feasibility Studies for e-Government Master Plan (1 to 1 or N to 1)<br />
• Volunteer Experts Recruiting & Exchange<br />
• Open Government<br />
• Generalized Enterprise Architecture of City for Interoperability<br />
Increase<br />
• Pointer to Public Services (Governmental Functional Organization<br />
Map)<br />
• Building Directory of e-Government Relevant Organizations<br />
• Increasing Citizen Service Use & Usability<br />
• ROI of the e-Government<br />
• Safety, Surveillance, <strong>and</strong> Disaster Recovery<br />
"San Francisco's Open Government initiative supports a complete<br />
rethinking of how government works. To make that happen,<br />
leaders must be dreamers, doers, <strong>and</strong> drives. They must rollup<br />
their sleeves, <strong>and</strong> start creating solutions, but ensuring the citizens<br />
are involved every step of the way, creating positive change<br />
in increments," said Chris Vein. It is clear that e-Government has<br />
changed the way governments work, <strong>and</strong> has enhanced the access<br />
to, <strong>and</strong> the delivery of, services. Here, cities' cooperation will<br />
help pave the way for societies to overcome diverse challenges<br />
<strong>and</strong> to allow for sustainable growth of cities across the globe.<br />
Long live the WeGO initiative <strong>and</strong> the spirit of the cities who<br />
are committed to <strong>its</strong> success, for openness will set us free.<br />
Chun Go-eun /clairbear@koreaittimes.com<br />
www.koreaittimes.com 41
u-Finance<br />
Different is Better<br />
Citibank <strong>Korea</strong> has a new campaign – It's Different!<br />
When looking for a financial institution<br />
there are a couple of things that<br />
have to be right. One is that they have<br />
to have a track record that demonstrates<br />
that they can meet your individual<br />
needs <strong>and</strong> another is they are someone<br />
you can trust with your money.<br />
For many expats in <strong>Korea</strong>, when it's<br />
time to find a bank they can trust, the<br />
first name that comes to mind is<br />
Citibank. Citi's high profile in the industry<br />
<strong>and</strong> reputation as a leader make<br />
global citizens the world over familiar<br />
with the company. The general perception<br />
is that a company like Citi will do<br />
the right thing when it comes to taking<br />
care of their customers <strong>and</strong> their businesses.<br />
Citibank in <strong>Korea</strong><br />
For <strong>Korea</strong>ns, Citibank has been<br />
around for generations. Most foreigners<br />
in <strong>Korea</strong> hailing from the US, on the other h<strong>and</strong> know how<br />
big Citi is there, but until they start checking them out in <strong>Korea</strong>,<br />
have no idea of their history here. They might be surprised to<br />
learn that back in 1967 Citibank was the first foreign bank to set<br />
up shop in <strong>Korea</strong>. Over the years their capitalization has reached<br />
phenomenal levels - approximately KRW 1.5 trillion <strong>and</strong> shareholder's<br />
equity is at approximately KRW 5.5 trillion, which<br />
makes Citi the largest foreign investor in <strong>Korea</strong>. That alone says<br />
they are in <strong>Korea</strong> to stay. The last thing a banking customer needs<br />
is for their bank to cut <strong>and</strong> run when things get tough. Let's face it,<br />
the boarder between North <strong>and</strong> South <strong>Korea</strong> is the most heavily<br />
fortified in the world for a reason. Most foreign banking customers<br />
in <strong>Korea</strong> have a long-term commitment to be here <strong>and</strong><br />
they want to know that their bank does, too.<br />
Many factors influence the local economy, not the least of<br />
which are tense relations between the two <strong>Korea</strong>s <strong>and</strong> investors<br />
memories of the Asian financial crisis of 1997. Rather than playing<br />
it safe <strong>and</strong> pulling the plug when things have gotten tough in<br />
the past, Citi has stepped up to help. During the oil crisis in the<br />
42 KOREA <strong>IT</strong> TIMES | October 2010<br />
Citigroup <strong>Korea</strong> Inc. CEO Yung-Ku Ha<br />
1970's , the bank provided a US$ 200<br />
million loan. During the 1998 Asian financial<br />
crisis, Citi persuaded overseas<br />
creditors to roll-over US$ 21 billion of<br />
foreign debt. Citi also provided indirect<br />
assistance to <strong>Korea</strong> in working with<br />
US <strong>and</strong> <strong>Korea</strong>n authorities on the US$<br />
30 billion currency swap deal in Oct.<br />
2009. At the time there was a statement<br />
from the US Federal Reserve<br />
which said “... the Fed swap arrangement<br />
was universally applauded as a<br />
key confidence-building step, <strong>and</strong><br />
<strong>Korea</strong> already has begun to draw on<br />
it.” Hey, if the Fed trusted Citi to be<br />
the go-between on a deal like that, then<br />
the average customer should be able to<br />
trust them with their business. A little<br />
known fact is that Citi was awarded<br />
the national medal of “Soongryejang”<br />
in 1977, <strong>and</strong> “Heunginjang” in 1998<br />
by the <strong>Korea</strong> government.<br />
Citi's global perspective pays off for foreigners<br />
Going to a branch to find out if their business is really geared<br />
toward foreigners, will leave the prospective customer with a<br />
pleasant surprise. Citi has made banking easy for English-speaking<br />
foreigners, which is something that many banks in <strong>Korea</strong><br />
have tried to do, but really haven't gotten right. Citibank’s<br />
English-language services include Internet <strong>and</strong> mobile banking, a<br />
24/7 CitiPhone customer service, SMS notifications, <strong>and</strong> e-statements.<br />
The also have an ATM locator on their website <strong>and</strong> the<br />
machines operate 24×7×365.<br />
Taking the show on the road? Citi's got you<br />
covered<br />
Another thing that is important to business banking customers<br />
is that, when their business goes global, their bank will be able to<br />
keep up. Citi offers export/ import transactions, cash management,<br />
loan, bond issuance, foreign exchange, derivatives trading
u-Finance<br />
<strong>and</strong> experience from some 200 volunteer experts from Citibank<br />
<strong>Korea</strong>. Citi <strong>Korea</strong> also has the ‘Think Money’ financial education<br />
program. Partnering with YWCA <strong>Korea</strong> since 2006, Citi <strong>Korea</strong><br />
<strong>and</strong> 500 of it's employees have been involved in educating more<br />
than 200,000 students in elementary, middle, high school .<br />
Citiback <strong>Korea</strong> offers micro-credit lending for the women <strong>and</strong><br />
disadvantaged borrowers. Helping those who need it demonstrates<br />
their desire to be good neighbors <strong>and</strong> freinds to the community.<br />
Citibank <strong>Korea</strong> Inc. Headquarters building located in Da-dong, Jung-gu,<br />
Seoul<br />
<strong>and</strong> M&A (Mergers <strong>and</strong> Aquisitions) consulting. Citibank<br />
<strong>Korea</strong>’s has a Global Transaction Service for cash management,<br />
trade finance <strong>and</strong> securities services in <strong>Korea</strong> <strong>and</strong> around the<br />
world. That says they'll be able to do what is needed to be done,<br />
wherever <strong>its</strong> need to be done. The Citibank <strong>Korea</strong>'s client list,<br />
which includes multinational companies, financial institutions,<br />
public agencies, small/medium sized companies <strong>and</strong> conglomerates,<br />
is quite impressive. It's always encouraging to know that the<br />
bank you are working with has the respect of the local business<br />
community. A customer will benefit from the experience that Citi<br />
has gained through support of their other clients in markets<br />
around the world.<br />
Doing the right thing is the right thing to do<br />
Citi is also a socially responsible company. They are big players<br />
in the charitable habitat movement with their own program ‘Citi<br />
Family Building Houses of Hope’. More than 100 Citi <strong>Korea</strong> employees<br />
traveled to Inje, in Gangwon Province this past summer<br />
to lend a h<strong>and</strong>. Employees of Citi have helped to build 21 houses<br />
over the past 13 years.<br />
They also have financial education programs for students. Citi,<br />
in partnership with Ehwa Woman's <strong>University</strong> has established<br />
the Global Finance Academy. For 10 years this program has<br />
helped 1,200 students by providing practical financial knowledge<br />
What “different” means for Citibank <strong>Korea</strong><br />
“Citi, It’s Different” is Citi <strong>Korea</strong>’s motto, but what do they<br />
mean? Citi <strong>Korea</strong> says that they have challenged their management<br />
<strong>and</strong> staff to “think differently <strong>and</strong> approach the delivery of<br />
their service differently in the ways that they satisfy their clients,<br />
grow their business as a profitable <strong>and</strong> sustainable organization,<br />
<strong>and</strong> as they work as a team.” One example is the new Citibank<br />
<strong>Korea</strong> web site. Often times when viewing a web page for a<br />
<strong>Korea</strong>n company the user is inundated with flashing content,<br />
tons of images <strong>and</strong> a confusing array of options, not to mention<br />
spyware <strong>and</strong> other "helper" software being automatically downloaded<br />
onto their computer. A visit to the Citibank <strong>Korea</strong> web<br />
site will be a refreshingly different experience. They listened to<br />
their customers <strong>and</strong> conducted research on their own <strong>and</strong> came<br />
up with a site that is clean by comparison <strong>and</strong> truly user friendly.<br />
On Citibank <strong>Korea</strong>'s website the homepage only has six service<br />
icons. Once the customer logs in they can configure their personal<br />
homepage to meet their needs. Online transactions can be completed<br />
in three steps. There are investment tools which customers<br />
can use to consider options in the convenience of their own<br />
home. They can easily avoid a trip to the branch to ask a question<br />
by taking advantage of real-time communication tools on the site.<br />
That's all great, but the most impressive feature of the new<br />
Citibank <strong>Korea</strong> online presence is the use of browser security for<br />
the first time by a bank on <strong>Korea</strong>. Gone are the days of downloading<br />
<strong>and</strong> installing proprietary user interface software before<br />
accessing banking services on line. This is a real breakthrough in<br />
reducing digital overhead for their customers. The top priority for<br />
Y. K. Ha, CEO of Citibank <strong>Korea</strong> Inc. <strong>and</strong> Chairman of<br />
Citigroup <strong>Korea</strong> Inc. is customer satisfaction, profitable business<br />
growth, employee morale, <strong>and</strong> good corporate citizenship. Under<br />
his leadership, Citi <strong>Korea</strong> has increased <strong>its</strong> br<strong>and</strong> value with reinforced<br />
marketing <strong>and</strong> eye-catching promotions, products <strong>and</strong> services<br />
to the target audience.<br />
When all is said <strong>and</strong> done, Citibank <strong>Korea</strong> is the real deal. An<br />
institution the customer can trust with a broad range of experience<br />
<strong>and</strong> services that delivers with the customer experience in<br />
mind. Now that really is different <strong>and</strong> better.<br />
Robert E. Weimer / bob@koreaittimes.com<br />
www.koreaittimes.com 43
KES2010<br />
KES 2010, Buckle Up, Early Adopters<br />
This is it. The 41st KES (<strong>Korea</strong> Electronics Show) at KINTEX<br />
this year raised <strong>its</strong> curtain. KES is well noted for giving a sneak<br />
peek inside the most trendy <strong>and</strong> wanted technology, with opportunities<br />
to experience them even before they are introduced into<br />
the market. As any other years, KES 2010 will provide the manufacturing<br />
companies with feedbacks from consumers in support<br />
of further research <strong>and</strong> development. Celebrating <strong>its</strong> 41st anniversary<br />
this year, <strong>Korea</strong> Electronics Show carries out <strong>its</strong> purpose<br />
once more <strong>and</strong> show: the conquer of smart generation.<br />
One in a million<br />
CEO Jeon Sang-hown addressed prior to the show, "A signature<br />
of KES is that not only it displays the next market movement,<br />
but the exhibition concept, which has changed from a trade<br />
show to a value chain." As his promise, KES this year seems to be<br />
more focused on exhibiting design, R &D, contents, <strong>and</strong> distribution<br />
rather than finished products themselves. The halls are divideds<br />
by theme <strong>and</strong> a clear concept fis suggested for each hall.<br />
Green <strong>IT</strong>, Next Generation Growth Engine, <strong>and</strong> Show in Show<br />
are the main themes we have planned for this year."<br />
Thrills <strong>and</strong> frills<br />
KES is a thrill for everyone. Early adopters no doubt will find<br />
KES as a gr<strong>and</strong> playground, but they are not the only ones to be<br />
delighted. Even to the eyes of the citizens with no background<br />
knowledge on latest technology, KES offers much excitement followed<br />
by growth. Businessmen who are looking for profit by investing<br />
in the next money making dot com technology companies<br />
are also welcomed to join the exhibition to take part in the<br />
trade of information given by many electronic device trading<br />
companies all over south east Asia <strong>and</strong> to have a look around to<br />
experience the upcoming generation in technology. CEO Jeon<br />
added, "KES this year is also planning to function as a marketplace<br />
to introduce cutting-edge consumer goods including small<br />
appliances. Visitors will see one-of-a-kind toasters, earphones,<br />
hair dryers, <strong>and</strong> coffee machines at our exhibition. Within the<br />
showcase of these unique consumer goods, a variety of products<br />
will be on display to show 3D, digital broadcasting, u-health <strong>and</strong><br />
convergence. This is what we are promoting as the Show in<br />
Show."<br />
Predict from the Past<br />
Many already assume that the exhibition will mostly be filled<br />
with refinement, convergence <strong>and</strong> energy conservation. Without<br />
these three magical words, no items can be called trendy. Most of<br />
the new gadgets are refined every season as elegant versions of<br />
previous technologies with designer-created lines <strong>and</strong> aesthetic<br />
color schemes. Then through convergence, the devices which<br />
used to do one thing are now doing more <strong>and</strong> more things. These<br />
are often named the latest gadgets. And to meet the code green,<br />
the Green Technology ideal is likely to be well-represented in<br />
these new technological models.<br />
44 KOREA <strong>IT</strong> TIMES | October 2010
KES2010<br />
Preview of the Upcoming KES<br />
Exhibitor-focused Show<br />
Another change made in the <strong>Korea</strong> Electronics Show is that<br />
the exhibition is now exhibitor-oriented, meaning every effort <strong>and</strong><br />
dime will be used to invite more buyers around the world. "Our<br />
number one priority at this point is to contact <strong>and</strong> invite strong<br />
potential buyers around the world. We provide air fare <strong>and</strong> accommodations<br />
for those buyers who are willing to visit KES<br />
2010. By cutting unnecessary spending, we seek to accommodate<br />
more buyers for the exhibitors," Director Kang said.<br />
Great opportunities for exports<br />
KES 2010 will also be the gr<strong>and</strong> fair for the buyers where it<br />
gives them an opportunity to meet global company representatives.<br />
KES hosts global companies around the world like<br />
HUAQIANGBEI, the biggest distributor in China. Exhibitors<br />
must take full advantage of this to open the gate for exports.<br />
Planning<br />
The world's greatest scholars <strong>and</strong> experts on the subject will be<br />
gathered in the World 3D Expo <strong>and</strong> giving lectures on the field of<br />
3D convergence industry including 3DTV, display <strong>and</strong> broadcasting.<br />
Seminars <strong>and</strong> forums will be held in the World 3D<br />
Expoproviding visitors withlatest trends in 3D technology.The<br />
World 3D Expo will provide opportunities to visitors to acquire<br />
information from experts in the 3D Industry. KES 2010 also offers<br />
a room for the world 3D EXPO. 3D image technology has<br />
been creating a new conceptual value-added business that rolls<br />
various types of industries, such as movie, broadcasting, game,<br />
medical, education, national defense, architecture <strong>and</strong> civil engineering<br />
into one since <strong>its</strong> first beginnings in our society. The<br />
World 3D EXPO held in the <strong>Korea</strong> Electronics Show (KES)<br />
2010, the biggest ICT <strong>and</strong> electric exhibition in <strong>Korea</strong>, in<br />
September every year will show visitors the cutting edge technology<br />
<strong>and</strong> latest 3D display based on augmented reality (AR) <strong>and</strong><br />
virtual reality (VR).<br />
What did road show in China say about KES?<br />
KES has been chosen as the show for the overseas market, vice<br />
chairman of Shenzhen small <strong>and</strong> medium-sized businesses association<br />
announced with his message that they will visit the KES<br />
2010 with a buying mission composed of 100 staffs from enterprises<br />
<strong>and</strong> investment support organizations at Guangdong by<br />
registering 50 booths at KES 2010. Meanwhile, <strong>Korea</strong><br />
Electronics Association (KEA) has already held the KES Road<br />
shows in other countries such as India, Vietnam, Beijing, Taiwan,<br />
<strong>and</strong> Singapore.<br />
See the Pilots, Gain Insights<br />
Green <strong>IT</strong> Pavilion<br />
<strong>Korea</strong> Electronics Association (KEA; Chairman Yoon Jong<br />
Yong) is holding a themed booth 'Green <strong>IT</strong> Pavilion' which will<br />
introduce green <strong>IT</strong> technologies, products, cases, business policies<br />
<strong>and</strong> will provide support for environmental/energy regulation issues.<br />
The industry is being provided with environment friendly <strong>IT</strong><br />
support such as expert consulting on international environment/<br />
energy regulations such as RoHS, REACH, EuP <strong>and</strong> WEEE.<br />
Also green PC systems which concentrate PCs into rack configurations<br />
to maximize energy efficiency will be introduced in detail.<br />
In addition various eco-friendly information would be on display,<br />
such as greenhouse gas inventory development solutions, successwww.koreaittimes.com<br />
45
KES2010<br />
ful cases of green <strong>IT</strong> applications in companies <strong>and</strong> solar technology<br />
products <strong>and</strong> environment friendly home appliances.<br />
Also users can experience home green <strong>IT</strong> technology like energy<br />
management, direct electric supply management, building efficiency<br />
management skills right at the kiosk. Events like 'Green <strong>IT</strong><br />
industry strategic seminar for green growth' will be held as well.<br />
In the first part of the seminar recent advancements technology<br />
such as green <strong>IT</strong> <strong>and</strong> next generation computing <strong>and</strong> 68 green <strong>IT</strong><br />
technologies that can be applied at home will be presented.<br />
Substantial sources of business for companies such as talks on recent<br />
directions of environmental/energy regulations <strong>and</strong> company<br />
strategies for green growth by related experts will be available<br />
in the second part of the seminar.<br />
Fashion <strong>and</strong> <strong>IT</strong><br />
'Smart Fashion', a fusion between traditional clothing <strong>and</strong> state<br />
of the art technology will definitely attract a lot of attention from<br />
viewers. Digital Clothing <strong>and</strong> Digital Garment are key technologies<br />
in the new 'Smart Fashion'. 'Digital Clothing' allows 3D digitalization<br />
of a piece of real life clothing so you can see how you<br />
would look in it. The core component of this innovation is the<br />
ability to recreate a near perfect replica of the article of clothing<br />
within the computer. Ubiquitous, cutting edge apparel labeled<br />
'Digital Garment' is an electro-conductive fiber that is used to<br />
transmit large amount of data extremely quickly. Once sewn together<br />
with normal fabrics, this digital thread would act as a circuit<br />
on a circuit board <strong>and</strong> allow data transmission.<br />
Construction <strong>and</strong> <strong>IT</strong><br />
The collaboration between construction <strong>and</strong> information technology<br />
is bringing about a new age of ubiquitous technology. GS<br />
construction will showcase their smart home network for the first<br />
time at the Ilsan Xi apartments. They are headed towards a new<br />
ubiquitous city which is installed with home network systems <strong>and</strong><br />
security systems. An automated waste disposal system will be implemented<br />
to replace the uncomfortable trek to the dumpster with<br />
an easy trip to the id-card-activated disposal system in each floor.<br />
The natural air/forced ventilation hybrid air conditioning system<br />
will pump in fresh air constantly without having to open the window.<br />
An electrothermal heat exchange system will allow energy<br />
conservation by minimizing heat loss during ventilation.<br />
Future of the <strong>Korea</strong>n <strong>IT</strong> industry has always started from KES<br />
"The future of the <strong>Korea</strong>n <strong>IT</strong> industry has always started from<br />
KES. Last year, we showed the clear vision of Green PC Cafe<br />
<strong>and</strong> cloud computing. These are now being used as a good solution<br />
for global warming issues as well as energy saving strategy.<br />
We also displayed 3D content. 3D Avatar came out in the following<br />
January. Who would've imagined it would be possible to see<br />
the World Cup in 3D six months later? In electronics market,<br />
three months may as well be a light year. KES has been consistently<br />
providing the insight into the future of consumer life. Last<br />
year, we had a five percent increase in the number of visitors. This<br />
year, we expect to host more visitors than ever before in KES's<br />
history." Director Kang said.<br />
Organizer<br />
Celebrating <strong>its</strong> 41st anniversary, KES is preparing for the next<br />
40 years to come. All the participants can witness <strong>and</strong> experience<br />
the electronic <strong>and</strong> <strong>IT</strong> industry's latest trend. KES is becoming the<br />
marketplace for business actions. First, the government, along<br />
with many research institutes, is hosting, "The Creative Future<br />
Forum" to provide direction for the future electronic <strong>and</strong> <strong>IT</strong> industry.<br />
In the exhibition, mergers with <strong>IT</strong> technology with cars,<br />
marine engineering, textile, <strong>and</strong> medical field will be discussed.<br />
Here, popular dot com companies such as Google <strong>and</strong> Twitter<br />
will be invited to the exhibition for insights on predicting what the<br />
future society would look like given the directions for the industry<br />
in relation to creativity.<br />
Progress<br />
President Jeon Sang-hwon stated, "Celebrating our 41st anniversary,<br />
KES is now prepared to show many different exhibitions<br />
<strong>and</strong> trading opportunities for future consumers <strong>and</strong> investors<br />
to prepare for the next 40 years development in the technology<br />
era to come."<br />
Chun Go-eun /clairbear@koreaittimes.com<br />
46 KOREA <strong>IT</strong> TIMES | October 2010
KES2010<br />
<strong>Korea</strong> Electronics<br />
Gr<strong>and</strong> Fair 2010 Begins!<br />
The opening ceremony of <strong>Korea</strong> Electronics Gr<strong>and</strong> Fair<br />
2010 started off with a top class tap dance performance by a<br />
tap-dancing crew. As the performance went on, the wide<br />
screen at the back of the stage was brought to life with vivid<br />
imageries depicting technology. "What a great convergence<br />
performance," the host of the ceremony, announcer Lee Se-jin<br />
stated after the performance. "We have made great progress in<br />
<strong>IT</strong> technology <strong>and</strong> are bringing them to people all around the<br />
world <strong>and</strong> working towards a brighter future." "The <strong>Korea</strong><br />
Electronics Gr<strong>and</strong> Fair has met <strong>its</strong> 41st anniversary, <strong>and</strong> under<br />
our slogan '<strong>IT</strong> is my life' we are now currently the biggest<br />
electronics show not only in <strong>Korea</strong>, but in Asia as well. The<br />
technology <strong>and</strong> innovations we see here represents the very<br />
best of electronics in Asia." the host concluded her remark<br />
amidst fanfare <strong>and</strong> brilliant lighting effects. The ceremony<br />
continued with a list of distinguished guests whom the host invited<br />
to take place in the line of tables at the front of the stage.<br />
Yoon Jong-yong, Chairman of <strong>Korea</strong> Electronics<br />
Association, Cho Seok, Deputy Minister of Ministry of<br />
Knowledge <strong>and</strong> Economy, You Yeon-chae, Deputy<br />
Governor of Political Affairs of Gyeonggi Province, Kwon<br />
Oh-hyun, Chairman of <strong>Korea</strong> Semi-conductor Industry<br />
Association, Kwon Young-soo, Chairman of <strong>Korea</strong> Display<br />
Industry Association, Kim Ki-sun, Chairman of Economic<br />
Investment Committee of Gyeonggi Province, Geum Ki<br />
Hyun, President of The Electronic <strong>Times</strong> were all invited to<br />
honor the front seat of the opening ceremony. Once they were<br />
took their seats, the distinguished guests were given a docking<br />
www.koreaittimes.com 47
KES2010<br />
Cho Seok, the Deputy Minister of Knowledge <strong>and</strong> Economy, Yun Jong-yong,<br />
Vice Chairman <strong>and</strong> CEO of Samsung Electronics <strong>and</strong> You Yeon-che, Vice<br />
Governor for Politcal Affairs are performing the docking stick event<br />
Musical performance is adorning the ceremony<br />
receive a man of merit<br />
The group Secret performed at the opening ceremoy<br />
stick <strong>and</strong> were asked to insert the sticks into a built-in port on<br />
the table. "This represents the convergence of the electronic industry<br />
of <strong>Korea</strong>." Announcer Lee Se Jin continued. "Please<br />
give up a warm round of applause as the guests signal the start<br />
of the <strong>Korea</strong> Electronics Fair 2010!" As the docking stick<br />
'docked' with the port, a blast of fanfare sounded, <strong>and</strong> with a<br />
bang confetti flew everywhere, announcing the start of <strong>Korea</strong><br />
Electronics Fair 2010.<br />
Next up on the ceremony was a promotional video clip with<br />
details on the <strong>Korea</strong> Electronics Gr<strong>and</strong> Fair 2010. "The <strong>Korea</strong><br />
Electronics Gr<strong>and</strong> Fair has acted as the global marketplace for<br />
domestic electronics industries," the narrator said. "This year's<br />
Gr<strong>and</strong> Fair is attended by over 900 companies from 12 countries,<br />
<strong>and</strong> under the slogan '<strong>IT</strong>'s my life', is holding exhibit halls<br />
showcasing design, R&D, content distribution for next generation<br />
themes such as 3D, applications <strong>and</strong> green <strong>IT</strong>.". The clip<br />
continued, "What we have here today is the scene of <strong>IT</strong> <strong>and</strong><br />
life, with displays of cutting edge technology like smart<br />
phones, smart TV, 0.88mm superthin LED TV, laser drill<br />
cleaning packages, home networks, remote controlled networks,<br />
digital dress, smart construction, fitness systems <strong>and</strong><br />
brain interfacing technology. Since the first <strong>Korea</strong> Electronics<br />
Gr<strong>and</strong> Fair at Deoksu Place in 1969, we have had grown to<br />
include representatives from foreign companies such as<br />
China, India <strong>and</strong> Russia. The <strong>Korea</strong> Electronics Gr<strong>and</strong> Fair<br />
will be the message of hope for the future, where technology<br />
enables man to be more humane <strong>and</strong> life to be more beautiful."<br />
After the clip, announcer Lee Se Jin introduced the popular<br />
<strong>Korea</strong>n pop group 'Secret'. After the special performance,<br />
she concluded the opening ceremony with a hopeful <strong>and</strong> challenging<br />
comment. "There must be a secret to the driving force<br />
behind <strong>Korea</strong> Electronics Gr<strong>and</strong> Fair 2010, <strong>and</strong> just as the<br />
group 'Secret' became a rising star in the music industry with<br />
their passion, the <strong>IT</strong> industry will rise with passion <strong>and</strong> bring<br />
about a bright future."<br />
48 KOREA <strong>IT</strong> TIMES | October 2010
Buyer’s paparazzi<br />
KES2010<br />
Alex<strong>and</strong>er Semnyuta of EPOS from Russia is looking for rechargeable batteries for small electronic equipments such as point <strong>and</strong> shoot cameras. Meanwhile, he<br />
stopped by to check out smart phones. He said he is looking for buying it for himself in near future since it will facilitate managing his busy schedule.<br />
Antonina Krasnova <strong>and</strong> her translator from Russia could not stop trying out<br />
various types of products. Ms. Krasnova stated the conference is very intriguing<br />
<strong>and</strong> filled with wonderful technology that she could not stop saying “oos<br />
<strong>and</strong> ahs.” She was also surprised how high tech is applied to unexpected<br />
fields such as education <strong>and</strong> health. Ms. Krasnova wishes she could be help<br />
to launch a similar <strong>IT</strong> conference in her homel<strong>and</strong> as well.<br />
Daniela Yankova from Bulgaria tried out notebooks, cameras <strong>and</strong> printers.<br />
She tested the products from different companies, mainly the big br<strong>and</strong><br />
companies such as Samsung <strong>and</strong> LG for exporting them to her home country,<br />
Bulgaria.<br />
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KES2010<br />
François Barlinckhoff from Holl<strong>and</strong> is looking for big size touch screen to distribute<br />
them. The touch screens are useful because a presenter can use them interactively.<br />
Also, he said the schools’ dem<strong>and</strong>s for such screens are the highest<br />
for educational purposes.<br />
Konstantin V. Basov <strong>and</strong> his college from Russia tested products by LG. They<br />
spent some time trying out LG home appliances <strong>and</strong> did not forget to try out<br />
the massage chair to weather out jet lags. He said it was very comfortable<br />
<strong>and</strong> one of a kind. After spending about five comfortable minutes, they got<br />
up to see automated vacuums <strong>and</strong> 3D TVs.<br />
From left, Elleuch Samir, Mohamed Mahojoubi, <strong>and</strong> Mounir Ferjani are from Tunisia. They were looking at a storage device from Nanosolution. They mainly deal<br />
with products in ICT sector, but did not forget to spend time to look at high tech products in the conference.<br />
József Gaál, Zoltzn Szalal, <strong>and</strong> Gábor Kutenics from far left are from Hungary <strong>and</strong> they are open to distribute different types of <strong>IT</strong> products. Mr. Kutenics also stated<br />
not only they would import the products, but they hope to manufacture them in near future. They mainly tried out 3D TVs, which are very popular around<br />
the globe nowadays.<br />
50 KOREA <strong>IT</strong> TIMES | October 2010
KES2010<br />
The World Shops at KES2010<br />
India is Calling <strong>and</strong> <strong>Korea</strong> has the Phones<br />
A number of foreign buyers were present at the <strong>Korea</strong><br />
Electronic Gr<strong>and</strong> Fair 2010, <strong>and</strong> there were talks going on between<br />
domestic companies <strong>and</strong> foreign representatives in<br />
many of the business center booths. Rupinder Singh<br />
Sachdeva, Managing Director of Hitech Lights Limited, a<br />
company specializing in energy saving lamps, was one of the<br />
foreign buyers at the Gr<strong>and</strong> Fair. "I came interested in looking<br />
for cheaper, more efficient lightings, <strong>and</strong> companies who<br />
could provide this." "<strong>IT</strong>, communications <strong>and</strong> <strong>IT</strong> security is<br />
impressive," he commented on the domestic <strong>IT</strong> industry.<br />
"There are solutions available in every business, <strong>and</strong> computers<br />
are integrated in every part of life."<br />
Deputy General Manager Ajay Kumar Pathak of Frog<br />
Cellsat Pvt. Ltd said he was "looking for alternate suppliers<br />
with better price, new ideas <strong>and</strong> new technologies." Frog<br />
Cellsat Pvt. Ltd is a manufacturer of GSM, CDMA <strong>and</strong> 3G<br />
Repeaters in India. Currently most of the components are imported<br />
from <strong>Korea</strong>. "A duplexer used to be the size of a matchbox<br />
before we were contacted by a certain company to try<br />
their product. Their duplexer is only about a 1/4 of <strong>its</strong> size.<br />
Now we import their product from <strong>Korea</strong>, <strong>and</strong> we get better<br />
performance for a cheaper price." He also commented that "I<br />
would prefer business with a smaller telecommunication company,<br />
not someone as big as Samsung, but smaller scale."<br />
"Vihaan is the first ray of sunlight in the morning in Hindi,"<br />
Ratan Singh, Consultant of Vihaan Networks Limited explained<br />
when asked about the company. "And VNL has technology<br />
that no one has developed yet." VNL is a company<br />
specializing in Rural Mobile Network Solutions, a technology<br />
which got them various prestigious awards. Their state of the<br />
art mobile systems allow mobile solutions for poor villages in<br />
rural areas. Already implemented in India, their system has received<br />
keen interest from many neighboring countries. "Why<br />
can't we reach those rural villagers living in poverty? "They<br />
have access to no power, no roads, are poor, have no education<br />
<strong>and</strong> are cut off from society, that's why. With this technology,<br />
we can allow poor people to benefit from online education,<br />
medical consulting through mobile phones <strong>and</strong> a means<br />
to communicate with the rest of the world." According to Mr.<br />
Singh "<strong>Korea</strong> is already a developed country, <strong>and</strong> like<br />
Australia, Denmark, Norway <strong>and</strong> Canada, is doing a lot to<br />
help other countries. I came here looking for companies who<br />
specialize in mobile satellite solutions so we can reach even<br />
more rural areas."<br />
Ajay Kumar Pathak, Deputy General Manager in<br />
FROG CELLSAT PVT.LTD .JPG<br />
Repinder Singh Sachdeva, Managing Director in<br />
Hitech Industries Limited.JPG<br />
www.koreaittimes.com 51
KES2010<br />
From South America to South <strong>Korea</strong> -<br />
Peruvians Search for Security at KES 2010<br />
Fresh off of a trip to Machu Picchu, a pre-Columbian Incan<br />
site on a mountain ridge above the Urubamba Valley in Peru,<br />
Igor Saravia Aguilar is visiting KES 2010. Sarivia Aguilar is<br />
the General Manager of <strong>and</strong> he has traveled to <strong>Korea</strong> <strong>and</strong> the<br />
KES with his colleague Commercial Manager Jorge Cossio<br />
Medina, looking for ways to improve security in Peru. <strong>Korea</strong><br />
<strong>IT</strong> <strong>Times</strong> was honored to speak with them during a brief intermission<br />
in their quest to find the best that <strong>Korea</strong> has to offer in<br />
high tech solutions for reducing crime in cities across the<br />
Peruvian l<strong>and</strong>scape.<br />
S.A.V. Ingenieros S.A.C. started out as a software company<br />
over 18 years ago. Soon thereafter, they came to realize that<br />
the breadth of security related solutions, many of which were<br />
being offered by providers from around the world, could have<br />
a positive influence on society <strong>and</strong> they started to offer them as<br />
a part of their consulting business. Today, the company is recognized<br />
in Peru as a leader in the field, with customers in both<br />
the public <strong>and</strong> private sectors. Unfortunately for the Peruvian<br />
public, business is booming for the bad guys. Saravia Agular<br />
<strong>and</strong> Cossio Medina painted a picture of rampant crime in<br />
Peru. They compared the situation there with the troubles of<br />
neighboring Columbia. When we asked if the basis for the rising<br />
crime rate was drugs, as it is in Columbia, they replied by<br />
saying that drugs are always a part of the problem where crime<br />
in their region is concerned, but thievery, violence <strong>and</strong> extortion<br />
top the list in Peru. They said that the laws are very weak<br />
<strong>and</strong> that the criminals who are apprehended generally pay a<br />
fine <strong>and</strong> are back on the street to re-offend in a very short time.<br />
Within the past few weeks general elections were held in Peru<br />
<strong>and</strong> many of the local seats of power have changed h<strong>and</strong>s.<br />
The new leaders are committed to stemming the tide of crime<br />
in their townships <strong>and</strong> municipalities, by whatever means necessary.<br />
When it comes to technical solutions, their first call<br />
was to S.A.V. Ingenieros S.A.C. Saravia Agular said that the<br />
Peruvian government has allocated $500 million USD to be<br />
spent on technical solutions between now <strong>and</strong> the end of this<br />
year <strong>and</strong> they have charged his company with the responsibility<br />
of defining the best use of these funds. The men from Peru<br />
are in the market for the best-in-breed biometric security systems,<br />
including facial recognition <strong>and</strong> fingerprint systems <strong>and</strong><br />
they believe that their solution provider may be found at the<br />
KES. They are still early in the discovery phase of the review<br />
of the products <strong>and</strong> services being shown at the exhibition, but<br />
they already have their eye on a couple of vendors, whose<br />
products <strong>and</strong> services show promise. They intend to investigate<br />
further on Day 2 of the show.<br />
Speaking of the show, both Saravia Agular <strong>and</strong> Cossio<br />
Medina said their initial impressions <strong>and</strong> experiences, in<br />
<strong>Korea</strong> <strong>and</strong> at the KES, have been positive. They said that they<br />
found the <strong>Korea</strong>n people in general to be very polite, helpful<br />
<strong>and</strong> friendly <strong>and</strong> that they have felt welcome since they arrived<br />
in <strong>Korea</strong>. As to the KES event <strong>its</strong>elf, they said that it was very<br />
impressive, both in the scale <strong>and</strong> in the quality of the presentation.<br />
They continued by saying that they have been very comfortable<br />
in the venue, were greatly entertained with the opening<br />
ceremonies <strong>and</strong> felt that the only challenge was a difficulty<br />
communicating with some of the vendors. All in all, they felt<br />
what the show had to offer outweighed the long journey from<br />
Peru to <strong>Korea</strong>. If you are a provider of enterprise-grade security<br />
solutions, then you should keep your eye out for the men<br />
from Peru, S.A.V. Ingenieros S.A.C. is at KES 2010 to deal.<br />
Igor Saravia Aguilar, General Manager (L) <strong>and</strong> Jorge Cossio Medina,<br />
Commercial Manager of S.A.V. Ingenieros S.A.C. of Lima, Peru<br />
Peru <strong>and</strong> the Machu Picchu Incan site<br />
Dynamic <strong>Korea</strong> Opportunity : Thomas Kim,<br />
Vice President<br />
Thomas Kim, vice president of DKO (Dynamic <strong>Korea</strong><br />
Opportunity) is a <strong>Korea</strong>n American, who is headquartered in<br />
Pasadena, California, <strong>and</strong> has an office in Samsung-dong,<br />
Seoul. The company DKO International focuses on helping<br />
broad range of small, medium <strong>and</strong> large manufactures to do<br />
52 KOREA <strong>IT</strong> TIMES | October 2010
KES2010<br />
Thomas Kim (right), vice president of DKO,says many US buyers are<br />
interested in <strong>Korea</strong>n technologies<br />
business in North & South America. Their core service is<br />
master representation <strong>and</strong> being unique, by offering variety of<br />
customized consulting, business development, national sales<br />
<strong>and</strong> marketing. Thomas stated that he has been to most of the<br />
<strong>IT</strong> conventions in <strong>Korea</strong>, looking for products that are compatible<br />
in the American market. Thomas said "The <strong>Korea</strong><br />
Electronics Gr<strong>and</strong> Fair 2010 is well conducted <strong>and</strong> is convenient<br />
for potential buyers. Information desks are helpful <strong>and</strong> a<br />
lot of people are able to communicate with foreign customers,<br />
which is relatively better than last year. It seems that the scale<br />
has been slightly reduced from last year, but there were more<br />
attractive products than other conventions or previous ones."<br />
And he said "It seems that the <strong>Korea</strong>n market is more used to<br />
communicating with the Asian <strong>and</strong> European Markets than<br />
the American one. With more information exchanges <strong>and</strong><br />
communication through seminars in conventions like these,<br />
there will be more opportunity for us to represent both markets."<br />
Thomas spent a significant time in the convention, particularly<br />
at the Green-<strong>IT</strong> pavilion. He told us "<strong>Korea</strong>n products<br />
by medium enterprises have the merit of well arranged<br />
patents <strong>and</strong> unique technologies, which make it hard to copy.<br />
It was proven last year in a Washington convention; I was<br />
able to sell out the whole booth with a <strong>Korea</strong>n Product. As a<br />
<strong>Korea</strong>n American, I am mostly proud to represent <strong>Korea</strong>n<br />
products to the outside market."<br />
<strong>Korea</strong>n <strong>IT</strong> Convergence is Bound for Russia<br />
A Large Contingent of <strong>IT</strong> Buyers Vis<strong>its</strong> KES<br />
2010<br />
Alex<strong>and</strong>er Semeyuta is turning in to a regular at the <strong>Korea</strong><br />
Electronic Exhibition. This is his fourth year in a row being at<br />
the show. Apart from one of his colleagues, how is visiting<br />
the show for the third time, the other members of the contingent<br />
of buyers from Russia are experiencing KES for the first<br />
time. Andrey Dvoynyshev <strong>and</strong> Aatoliy Shestak from<br />
Vetrastar said their most striking impression at this early stage<br />
in the event has been the opening ceremony, featuring tap<br />
dance routine <strong>and</strong> the pop sensation “Secret”. So impressed<br />
Antoliy Shestak, General Director (left) <strong>and</strong> Andrey Dvoynyshev, Technical<br />
Director<br />
they were with these performers that they couldn’t stop talking<br />
these acts <strong>and</strong> in particular how stunningly beautiful the<br />
women of 'Secret,' are. Members of the group said that they<br />
have attended trade exhibitions in mainl<strong>and</strong> China <strong>and</strong> Hong<br />
Kong <strong>and</strong> have never seen an opening ceremony where ‘A’<br />
list celebrities performed for the gathering. Their visit to the<br />
KES has only just begun, but they said that the opening definitely<br />
distinguishes KES, when compared to the other exhibition<br />
events that they have attended. Russian buyers were here<br />
to buy a variety of products, but most of them agreed on their<br />
interest in semi-conductors, electrical components, <strong>and</strong> cellular-phones.<br />
They are definitely here to find <strong>Korea</strong>n companies<br />
to cooperate with, <strong>and</strong> accomplish a trade, <strong>and</strong> they were<br />
confident that they will find companies/products they would<br />
like, <strong>and</strong> hope to cooperate with them. There were however,<br />
some minor inconveniences. For the reason that these<br />
Russian buyers are not familiar with English, they were grateful<br />
that aid in communicating with the companies was available<br />
in the form of translators to help out. The language barrier<br />
issue is always present at international events, but with<br />
each passing year the situation gets better, allowing buyers to<br />
conduct business with confidence, Mr. Semeyuta, the veteran<br />
of the KES added. One suggestion that the group conveyed<br />
was the idea that companies offering products of a like kind,<br />
such as semiconductors is collocated to ease the comparison<br />
shopping experience. They thought that the placement of the<br />
companies organized in this way might facilitate greater sales.<br />
Placement of the companies organized categorically might<br />
speed the buyers’ review of a greater volume of the available<br />
product, but moving around the entire venue did give them<br />
an opportunity to find some gems that they might have otherwise<br />
missed. Other than those observations, they were very<br />
www.koreaittimes.com 53
KES2010<br />
satisfied with the exhibition. They said they will definitely visit<br />
again next year, due to the friendliness of the people at KES<br />
compared to the other exhibitions, <strong>and</strong> for another awesome<br />
opening ceremony. In conclusion, they believe that <strong>Korea</strong> <strong>IT</strong><br />
is one of the best, <strong>and</strong> they were able to find many companies<br />
they would like to cooperate with. They said they will definitely<br />
come to the exhibition next year as well.<br />
<strong>Korea</strong> <strong>and</strong> France Go Forward Together by<br />
holding 3D Expo in France<br />
<strong>Korea</strong> is not the only one which is in a passionate development<br />
of 3D technology. At <strong>Korea</strong> Electronic Show (KES)<br />
2010, <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> met with a French business man who is<br />
enthusiastically trying to bring a 3D era for moving into a new<br />
epoch. In France, many companies are developing <strong>its</strong> 3D<br />
technologies in various fields, such as movie, broadcasting,<br />
videogame <strong>and</strong> many other related fields in 3D to catch up<br />
with Hollywood 3D technologies. As part of the effort,<br />
Dimension 3 International S-3D <strong>and</strong> New Images Forum (dimension3-expo)<br />
was successfully held in Hong Kong last year<br />
<strong>and</strong> now Stephan Faudeux, director of dimension3-expo, visited<br />
KINTEX on Oct 12 to see the <strong>Korea</strong>'s cutting edge 3D<br />
technologies. He already knew that <strong>Korea</strong>'s 3D industries including<br />
hardware <strong>and</strong> software are rapidly flourishing, based<br />
on the success of Samsung <strong>and</strong> LG <strong>and</strong> many other <strong>Korea</strong>n<br />
companies. He is also aware of the fact that <strong>Korea</strong>n laboratories<br />
have been developing 3D convergence technologies in<br />
various fields for many years. After visiting some booths, he<br />
decided to collaborate with KES to make an amazing 3D<br />
show in France, after he had witnessed <strong>Korea</strong>'s 3D cutting<br />
edge technologies with his own eyes. To collaborate with<br />
Stephan Faudeux, director of dimension3-expo<br />
KES, dimension3-expo plans to have a needs exchange.<br />
Introducing their 3D content while providing their producers<br />
will be the first step in collaboration <strong>and</strong> seeking <strong>Korea</strong>n 3D<br />
manufacturers <strong>and</strong> technologies, including 3D convergence<br />
technology, will be taking the first step. "We have started to<br />
produce 3D content, including movies <strong>and</strong> animation <strong>and</strong> we<br />
have an especially, strong point in producing 3D broadcasting<br />
systems, as well as music concerts <strong>and</strong> theme parks. It will be<br />
great opportunities for both of us (<strong>Korea</strong> <strong>and</strong> France) to create<br />
even more flourishing businesses by holding a 3D expo in<br />
France next year." said the Stephan Faudeux.<br />
The reliable e-hub to connect<br />
the trusted parts in China to the world<br />
With experience in the Electronics industry spanning more<br />
that a quarter of a century in government <strong>and</strong> the private sector<br />
<strong>and</strong> his current st<strong>and</strong>ing as leader of one of the largest electronics<br />
distribution networks in China, it is no wonder that the<br />
KEA invited Mr. Cheng Yi-Mu, Chairman of Shenzhen<br />
Huaqiang Market Price Index Co., Ltd. <strong>and</strong> HQEW.com &<br />
PartInChina.com to be a keynote speaker at KES 2010. He is<br />
also Vice Chairman of the Shenzhen Electronic Chamber of<br />
Commerce. It's also not surprising that the <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong><br />
was eager to hear his views on a broad range of topics, not the<br />
least of which were the KES 2010 event, the relationship between<br />
his businesses <strong>and</strong> the <strong>Korea</strong>n market <strong>and</strong> the growing<br />
bond between <strong>Korea</strong> <strong>and</strong> China in the era of <strong>IT</strong> convergence<br />
<strong>and</strong> Smart technology. We knew that Hqew.com was founded<br />
in 2002 <strong>and</strong> Mr. Cheng assumed the Chairmanship in<br />
2008, <strong>and</strong> then oversaw the launch of PartInChina.com in<br />
2010. We wanted to know a little more about the company. In<br />
response he provided some statistics that nothing short of staggering.<br />
He said that, as of Q3 2010 the companies had registered<br />
100, 306,719 sale <strong>and</strong> supply information in the parts<br />
sector, business transactions had broken 2.9 billion USD, daily<br />
vis<strong>its</strong> to the HQEW.com website were in the neighborhood<br />
of 600,000 with a registered membership of 500,000 <strong>and</strong> they<br />
list roughly 6 million of parts for sale. Chairman Cheng went<br />
on to say, "Based on Asia’s biggest parts real market<br />
(Huaqiang electronic world), HQEW.com is the leading e-<br />
marketplace, dedicated exclusively to brokers, distributors,<br />
<strong>and</strong> manufacturers in the parts industry in China. As the third<br />
party platform with an absolute unbiased view,<br />
PartInChina.com is exclusively positioned to provide a large<br />
number of in-stock <strong>and</strong> validated parts with a competitive<br />
price for international buyers through <strong>its</strong> 1200+ qualified supply<br />
network around the world." Mr. Cheng pointed out that<br />
"with a dedicated staff of 220 plus at the headquarters in<br />
Shenzhen Huaqiangbei, the number 1 electronic street in<br />
China, <strong>and</strong> branches in Beijing, Shanghai, Shantou <strong>and</strong> Hong<br />
Kong we are able to provide unparalleled service."<br />
54 KOREA <strong>IT</strong> TIMES | October 2010
KES2010<br />
We contacted Mr. Cheng to request an interview when we<br />
learned that he was going to be a keynote speaker at KES. We<br />
were curious as to any other plans he had for his visit to<br />
<strong>Korea</strong>. Would his company have an exhibit at the show? He<br />
said that his company has been an exhibitor at KES for the<br />
past several years. He added "This year is very special, because<br />
as the strategic partnership under the CJK (China, Japan, <strong>and</strong><br />
<strong>Korea</strong>) model, we are honored to share an extraordinary joint<br />
booth with KEA <strong>and</strong> chip1stop. As usual, we also will bring<br />
some of our golden suppliers to join the show with us. Our<br />
joint exhibition has proven to be helpful for SMEs to exp<strong>and</strong><br />
their sales network, create synergies for cost-saving <strong>and</strong> it is also<br />
environmentally friendly by reducing energy consumption."<br />
Mr. Cheng said that the partnership doesn't end there.<br />
"We believe we might copy this model to help the <strong>Korea</strong>n<br />
SMEs to join the Chinese exhibitions in the future for the economic<br />
connecting between China <strong>and</strong> <strong>Korea</strong>. We welcome<br />
visitors to our booth to see for themselves how well the joint<br />
effort is working." We asked if Mr. Cheng had any other plans<br />
for KES besides his keynote speech <strong>and</strong> the joint exhibit. He<br />
responded by saying "KES is well known as a professional<br />
electronic exhibition in Asia <strong>and</strong> is the preferred exhibition for<br />
Chinese companies. In the recent past, thanks to the positive<br />
international trading policy adopted by the <strong>Korea</strong>n government,<br />
<strong>Korea</strong> becomes the key oversea market to develop for<br />
Chinese export companies. We also cooperate with KEA <strong>and</strong><br />
arrange for opportunities to talk face to face. We are interested<br />
in establishing a fair <strong>and</strong> balanced relationship between<br />
<strong>Korea</strong>n <strong>and</strong> Chinese electronic companies." He also said "In<br />
addition, as a keynote speaker on KES 2010, my main job is<br />
to introduce the quality products <strong>and</strong> services of <strong>Korea</strong>n<br />
SMEs to the Chinese market through a reliable <strong>and</strong> trusted<br />
channel, like PartInChina.com. More specific details will be<br />
discussed on the keynote at KES 2010." We told him that we<br />
<strong>and</strong> our readers are looking forward to hearing his message in<br />
the speech. When an industry heavyweight like Mr. Cheng expresses<br />
this level of commitment to a business partnership<br />
with SMEs in <strong>Korea</strong>, we were compelled to ask what his view<br />
was on the most important thing about the <strong>Korea</strong>n markets<br />
are to his business. He was quick to reply <strong>and</strong> he began by saying,<br />
“E-business has gradually becomes an acceptable way of<br />
doing business in China today. It compliments the emerging<br />
middle class, completed infrastructures, financial development,<br />
government policy <strong>and</strong> the awareness of using Internet<br />
from the cities to the country side around China. Therefore, it<br />
is the best chance to adopt the e-business way to do business<br />
with Chinese in a cost-effective <strong>and</strong> eco friendly way.<br />
HQEW.com & Partinchina.com is positioned to be the e-hub<br />
to connect <strong>Korea</strong>n <strong>and</strong> China’s parts <strong>and</strong> electronic product<br />
market." There were two facets of his vision for a mutually<br />
Chairman Cheng Yi Mu keynote speaker KES 2010<br />
beneficial partnership between his companies <strong>and</strong> the <strong>Korea</strong>n<br />
market, which he described in detail.<br />
Mr. Cheng’s described his view “Through the model of<br />
<strong>Korea</strong>n product service plus Chinese existing sales channels,<br />
saves money <strong>and</strong> time, which means more money, when the<br />
<strong>Korea</strong>n companies sell their products through the existing<br />
sales network from a Chinese company. As the one of biggest<br />
parts, <strong>IT</strong>, <strong>and</strong> electronic product marketplace, Shenzhen owns<br />
a 1/3 scalable <strong>and</strong> sizeable electronic market in China. With<br />
500,000 daily buyers flows <strong>and</strong> 10 billion (RMB) sales revenue<br />
for electronic product, Huaqiangbei Business Street became<br />
the number one electronic street in China. It is also one of the<br />
most concentrated marketplaces for global electronic products<br />
trading <strong>and</strong> transactions in the world. Based on that information,<br />
HQEW.com & partinchina.com, the whole subsidiary of<br />
the Huaqiang holding group, enjoys natural competitive advantages<br />
<strong>and</strong> is able to provide the effective e-business service<br />
for bridging the <strong>Korea</strong>n company to Chinese market. For example,<br />
Partinchina.com offers the <strong>Korea</strong>n parts maker <strong>and</strong><br />
distributors to join <strong>its</strong> qualified supply network to help them to<br />
exp<strong>and</strong> <strong>its</strong> market into China, or even around the world. For<br />
the finished electronic goods, HQbuy.com will be able to provide<br />
the access point for <strong>Korea</strong>n SMEs.”<br />
Mr. Cheng laid out the other half of his model when he continued,<br />
“Through the complementary advantages model, to<br />
integrate the Chinese product with <strong>its</strong> core advantage of low<br />
price <strong>and</strong> quick service to the <strong>Korea</strong>n company with <strong>its</strong> core<br />
advantage of high tech products <strong>and</strong> transit trading, by teamwork<br />
with each other to build a solid manufacturing chain <strong>and</strong><br />
supply chain to gain the win-win situation for both of <strong>Korea</strong>n<br />
<strong>and</strong> Chinese company. We underst<strong>and</strong> deeply about the<br />
Chinese market <strong>and</strong> suppliers, we can be the reliable channel<br />
to provide the trusted parts <strong>and</strong> products. For example,<br />
Partinchina.com is exclusively positioned to provide the large<br />
number of in-stock <strong>and</strong> validate parts with competitive price<br />
for the <strong>Korea</strong>n buyers through <strong>its</strong> 1200+ qualified supply network<br />
around the world.”<br />
www.koreaittimes.com 55
KES2010<br />
World 3D Expo Came<br />
to Life at KES 2010<br />
The 3D exhibition was one of the<br />
highlights of <strong>Korea</strong> Electronics Gr<strong>and</strong><br />
Fair 2010. With the 18 attending companies<br />
showing off their 3D related<br />
products, the exhibition was one of the<br />
most colorful <strong>and</strong> engaging. Exhibitions<br />
included a plethora of 3D technology,<br />
such as 3D projection hardware, ultrahigh<br />
resolution 3D projection screens<br />
<strong>and</strong> non-glass 3D displays.<br />
Redrover showcased a variety of 3D<br />
technology, with lots of interesting applications,<br />
not to mention a range of 3D<br />
displays. The 3D stereoscopic monitor<br />
allows a 3D representation of the view<br />
under a microscope, allowing medical<br />
application of 3D technology. Redrover<br />
also boasts the first 3D PT software to be<br />
developed, which allows users to create<br />
<strong>and</strong> show presentations in full 3D. Their<br />
3D content, such as a 3D online game<br />
<strong>and</strong> 3D animation 'Bolts & Blip' was also<br />
being shown. VRX+Byclick is another<br />
company that is offering 3D solutions.<br />
Their public relations solutions<br />
are offered both in 3D <strong>and</strong> 4D, which<br />
was demonstrated on a giant 3D screen<br />
showing full 3D movies about Dokdo<br />
<strong>and</strong> a 4D PR module was also a part of<br />
the presentation. The VR exhibit hall<br />
<strong>and</strong> the virtual model house is a versatile<br />
tool, which allows for a multitude of uses.<br />
The Dreamhans exhibit showcased<br />
the 3D 'Amazon Ride', where the users<br />
were sent on a twisting ride through the<br />
Amazon. The company which specializes<br />
in digital 3D content displayed their<br />
full 3D animation 'Speedlight', as well.<br />
There were other numerous smaller<br />
exhibitions on display as well.<br />
Mocomtech demonstrated their 'Super<br />
Power Screen', a 3D projection screen.<br />
By using special aluminum alloys <strong>and</strong><br />
56 KOREA <strong>IT</strong> TIMES | October 2010<br />
VRX+Byclick offers 3D solutions<br />
Redrover shows lots of interesting applications in 3D<br />
innovative design, the Super Power<br />
Screen features one of the largest <strong>and</strong><br />
brightest 3D projection screens on the<br />
market. Silicon Studios showcased their<br />
non-glass 3D imaging tools, with small<br />
<strong>and</strong> large screen applications, as well as<br />
showing their layered 3D-2D technology<br />
which allows both 3D <strong>and</strong> 2D display<br />
in layers.
KES2010<br />
Integration<br />
of textile fashion <strong>and</strong> <strong>IT</strong><br />
<strong>Korea</strong>’s textile <strong>and</strong> <strong>IT</strong> integration “benchmarked abroad”<br />
2010 <strong>Korea</strong>'s Electronics Show introduced technologies<br />
sponsored by Ministry of Knowledge Economy in the textile<br />
fashion <strong>and</strong> <strong>IT</strong> integration sector. The technologies included<br />
3D virtual fashion show demonstration from the team led by<br />
Professor Hyeongseok Go at Seoul National <strong>University</strong><br />
(Digital clothing center) <strong>and</strong> virtual clothing using avatar from<br />
KonKuk <strong>University</strong>'s Professor Chankyu Parkteam (i-Fashion<br />
clothing technology center).<br />
3D virtual fashion show demonstration uses 3D digital<br />
clothes production to create a virtual fashion show that highly<br />
resembles a real fashion show. By using DC Suite, digital<br />
clothing software, it can simulate the user's figure as well as<br />
the fabric <strong>and</strong> pattern according to the user's preference, reducing<br />
the time <strong>and</strong> cost for clothes production. In addition, designers<br />
can have a 3D virtual fashion show with these technologies.<br />
At the show, in fact, École de Paris showed six<br />
clothes that were actually on sale for 2007 F/W season, in digital<br />
version, <strong>and</strong> also held a digital fashion show including<br />
"Woonmuwha" <strong>and</strong> "Rainbow."<br />
Prof. Go's team revealed that they are planning to further<br />
develop DC Suite, so that users will be able to choose the textile<br />
- currently, you can only enter numbers regarding the<br />
stretch <strong>and</strong> bending of the fabric - <strong>and</strong> apply various patterns<br />
of textiles.<br />
<strong>Konkuk</strong> <strong>University</strong>'s Chankyu Park's team (i-Fashion clothing<br />
technology center) introduced virtual clothing technology<br />
using avatar, which instantly creates a user's avatar by scanning<br />
the whole body before putting on <strong>and</strong> finally choosing<br />
the jean that best f<strong>its</strong> the body. At the show, the technology<br />
was applied to Levis' new product 'Curve ID', developed by<br />
the team in collaboration with Shinsegae <strong>and</strong> Levis, in order<br />
to recommend the type of the jean that best f<strong>its</strong> the customer's<br />
figure <strong>and</strong> subsequently help to choose the jean after checking<br />
the fitting on the customer's avatar. In addition, the team also<br />
showcased the technology for making customized gloves by<br />
scanning the user's h<strong>and</strong>s, <strong>and</strong> it is currently used in supplying<br />
individually customized gloves for the pilots of <strong>Korea</strong>n Air<br />
Force.<br />
The <strong>IT</strong> <strong>and</strong> textile fashion integration technologies showcased<br />
this time are world-class state-of-art technologies benchmarked<br />
overseas, expecting a substantial market share when it<br />
enters the global market.<br />
A visitor is watching an avatar with the 3D clothing<br />
Clothing an avatar using 3D technology<br />
www.koreaittimes.com 57
KES2010<br />
App World Expo Shows<br />
that the Possibilities Know No Bounds<br />
A visitor is learning how to use the app from the booth manager<br />
The Appworld Expo venue showed some of the most innovative<br />
<strong>and</strong> impressive applications to date, with over 20 companies<br />
participating. With a user population of over 440 million,<br />
smart phones <strong>and</strong> the application or 'Apps' market,<br />
which is what makes smart phones 'smart', is rapidly increasing.<br />
Many of the apps displayed were games designed for<br />
smart phones, but there were also many creative productivity<br />
<strong>and</strong> information apps, as well as various platform services,<br />
such as Moduad. One of these is the 'Finger Stomp' app from<br />
Greysox, The Pot <strong>and</strong> Smartification. Designed for the iPad,<br />
<strong>and</strong> in development for the iPhone, this tone enables the user<br />
to pick their own 'stomp' sounds from a variety of everyday<br />
objects such as shoes, garbage cans <strong>and</strong> chains. These instruments<br />
are fully customizable, <strong>and</strong> could be displayed in any<br />
way the user wants. The App was a joint development of three<br />
different companies specializing in specific areas; sound, App<br />
development <strong>and</strong> programming. Dongseo <strong>University</strong> developed<br />
an Augmented Reality (AR) App, which combines the<br />
smart phone scanning ability with digital imaging. In the App<br />
'Pictomation', when a user scans a barcode on the picture<br />
book, the display panel reads the information on the barcode<br />
<strong>and</strong> projects a digital image. In the demonstration, a couple<br />
could be seen dancing on a red carpet, which is actually the<br />
page of the picture book. As the picture book is flipped, the<br />
scanner reads a different barcode <strong>and</strong> another dance is performed<br />
by the digital couple. These smart phone apps are only<br />
bound by the human imagination.<br />
58 KOREA <strong>IT</strong> TIMES | October 2010
Superannuated Drainpipe Cleaning<br />
<strong>and</strong> Lining Robot<br />
Robogen Co. Director of <strong>Center</strong>/ Technical Chief Director Professor Yoon Jong-min<br />
KES2010<br />
In the Robot <strong>IT</strong> department at the <strong>Korea</strong> Electronics<br />
Gr<strong>and</strong> fair, Robogen Co. that introduced a cleaning <strong>and</strong> lining<br />
robot for superannuated drainpipes. The superannuated<br />
drainpipe cleaning robot (Ultra Hogh-Pressure Water-jet<br />
Cleaning:Ecowin-RC)uses high-pressure water-jet to remove<br />
scales <strong>and</strong> corroded layers <strong>and</strong> has a efficient surface treatments<br />
for linings. Also the pressure of the water-jet is adjustable<br />
according to the level of the superannuated pipe <strong>and</strong><br />
prevents pipe damages by controlling revolutions per<br />
minute. The superannuated drainpipe lining robot (Rotating<br />
nozzle, spin cast system/Ecowin-RL) sprays the film compounds<br />
equally within the drainpipe. Ecowin-RL controls<br />
the speed of the nozzle <strong>and</strong> adjusts the thickness. These procedures<br />
can be monitored on real-time bases <strong>and</strong> can be re-<br />
<strong>IT</strong> even introduces robot that cleans superannuated drainpipes<br />
motely controlled, or high-quality lining construction, quality check is also possible. In addition, the Smart Inpipe Mapping<br />
System/Ecowin-Sims was introduced. This system enables to detect the exact location <strong>and</strong> the routes of the pipe, achieving a<br />
3rd-dimension geographical location data. Using this data will bring an accurate 3D GIS data.<br />
Kwang-woon shows <strong>its</strong> Passion at KES 2010<br />
At the Kwang-woon <strong>University</strong> booth 11 selected pieces<br />
from the College of Electronics <strong>and</strong> Information senior students<br />
were displayed. All the pieces were remarkable considering<br />
that they were students products, particularly the video<br />
streaming technology, by Joo Tae-yeon <strong>and</strong> 5 others (designated<br />
prof. Joo Tae-hyun), <strong>and</strong> the wirelessly controlled mobile<br />
robot using an imaging process by Park Hyun <strong>and</strong> 4 others<br />
(Designated prof. Park Kwang -hyun) were notable.<br />
Compared to the previous single-interface imaging server, the<br />
community based video streaming technology is applicable to<br />
various interfaces, such as PC, <strong>and</strong>roid phones, <strong>and</strong> other mobile<br />
devices. In addition, customers share timelines with each<br />
Visitors are starting to gather in the Booth of Kwang-woon Univ<br />
other which enables them to chat while watching the same contents. Team leader Joo Tae-yeon expects this technology will be<br />
welcomed to internet users if applied to UCC portals <strong>and</strong> other movie services online. Wireless Controlled Mobile Robot using<br />
an imaging process enables the people with disabilities to move objects using the robot, by pointing at the object with a laser<br />
pointer; the robot receives the signal <strong>and</strong> approaches the object, <strong>and</strong> recognizes the object with the camera attached <strong>and</strong> moves<br />
it. With macroscopic enhancements, this technology is expected to be applicable not only for the disabled, but also for the distribution<br />
management system, as well. The remarkable achievement of Kwang-woon <strong>University</strong> is that the products are actually<br />
practically materialized, <strong>and</strong> it has proven once again that the passion of the students is the strength of Kwang-woon <strong>University</strong>;<br />
widely known for <strong>IT</strong>.<br />
www.koreaittimes.com 59
KES2010<br />
<strong>Medical</strong>-grade<br />
Full-body Scanner Transcan<br />
MINIMI DREAM<br />
Co. Ltd. has introduced<br />
a innovative machine<br />
called 'Transcan', which<br />
is a 3D imaging device<br />
for full body scans without<br />
any physical contact.<br />
This product is able to<br />
take a full body shot<br />
within 0.1 seconds. The<br />
technology that it uses is<br />
applicable to various industries,<br />
such as medical,<br />
fashion, preventive<br />
medicine, oriental medicine,<br />
obesity clinics, fitness<br />
etc. The 3D image<br />
displayed on the monitor<br />
is received, <strong>and</strong> created to be analyzed by various software<br />
applications, which combine to provide accurate statistics. It<br />
will calculate the full length of the body, circumference, volume,<br />
body ratio, <strong>and</strong> also the full façade or a cross section that<br />
give various information. In addition to calculations <strong>and</strong><br />
analysis, Transcan automatically provides exercise <strong>and</strong> nutrition<br />
recommendations. Different from other scanners, no<br />
waiting time is required. It is also harmless to human body<br />
since the shot is taken by 16 digital cameras rather than with<br />
laser methods. Kim Chang-ho, president of MINIMI<br />
DREAM stated that this equipment will be a necessity <strong>and</strong><br />
useful to the government, defense, labs, universities <strong>and</strong> others<br />
that require a close analysis for detailed database. For example,<br />
KRISS(<strong>Korea</strong> Research Institute of St<strong>and</strong>ards <strong>and</strong><br />
Science) says that Transcan will reduce the time for examining<br />
bodies in schools <strong>and</strong> the military that operates many physical<br />
examines, <strong>and</strong> be utilized to analyze <strong>and</strong> categorize st<strong>and</strong>ard<br />
body types, <strong>and</strong> also prevent obesity <strong>and</strong> diseases to maintain<br />
health. Professor Ko Hyung-suk, Digital Clothing <strong>Center</strong> of<br />
Seoul National <strong>University</strong> expressed a positive gesture on the<br />
integration of the full-body scanner to the Digital Clothins<br />
Suite, which he himself has developed as a Clothing-<strong>IT</strong><br />
Fusion system.<br />
Transcan, a 3D body scanner, simulates <strong>and</strong><br />
anyalzes a patient's body<br />
Transcan spec<br />
- Basic calculation: 3D data from the real picture provides a 3D image<br />
with the length, circumference <strong>and</strong> volume through the database,<br />
<strong>and</strong> also enables to check full body cross section images.<br />
- Contour calculation : scoliosis, twisted posture's are analyzed as a<br />
fixed database<br />
- Body Type Simulation: It is able to display one's ideal weight <strong>and</strong><br />
body type through simulation<br />
- Obesity diagnosis: Obesity is accurately calculated by each category<br />
<strong>and</strong> comparable to each other by BIA, BMI, WC, WHR data from<br />
real image.<br />
- Exercise/Nutrition recommendation: Reliable exercise <strong>and</strong> nutrition<br />
recommendations are given based on the basal metabolism.<br />
- Body component measure: Body component measurements are<br />
imported to the 3D data <strong>and</strong> a visual explanation are compatible<br />
with a 3D simulation on basic calculations <strong>and</strong> the body component<br />
measurements.<br />
- Ubiquitous : Personal data management is possible through a<br />
Smart Phone Application<br />
Transcan feature<br />
- Safety: Harmless to the human body<br />
(using digital cameras)<br />
- Speed: It is convenient since<br />
shooting time is short (1/60)<br />
- Accuracy: lower than<br />
0.6mm/Resolution, enables<br />
close measurements.<br />
- Convenience: easy to operate<br />
- Economic Efficiency: price is<br />
1/3 compared to other scanners<br />
- Mediocrity: operative only selecting<br />
with modulated programs<br />
(Fitness, <strong>Medical</strong>,<br />
Clothing)<br />
- Efficiency: Short shooting<br />
time <strong>and</strong> extreme cost reduction<br />
Transcan application enables<br />
patients to see their body in a<br />
3D view.<br />
60 KOREA <strong>IT</strong> TIMES | October 2010
KES2010<br />
The Booth of E-parts represents joint engine of <strong>Korea</strong>,China <strong>and</strong> Japan<br />
e-parts Has Got<br />
THE Parts for <strong>Korea</strong>, China & Japan<br />
e-parts is a joint search engine for<br />
<strong>Korea</strong>, China <strong>and</strong> Japan, which provides<br />
total service from purchase <strong>and</strong><br />
sales proxy to overseas marketing by establishing<br />
the world's biggest online<br />
trade network. 1.5 million Parts from<br />
<strong>Korea</strong>, 100 million parts from China<br />
<strong>and</strong> 8.5 million parts from Japan are all<br />
connected to a database, allowing onestop<br />
search of information on parts <strong>and</strong><br />
products, as well as sending questions<br />
about products <strong>and</strong> requests for estimates<br />
<strong>and</strong> samples. <strong>Korea</strong>n products are<br />
promoted to foreign sites in Taiwan, EU<br />
<strong>and</strong> others through this system.<br />
The e-parts hub also provides a proxy<br />
service for purchase <strong>and</strong> sales of complete<br />
electronic products <strong>and</strong> parts<br />
through a domestic/overseas network<br />
system. In addition to purchase/sales<br />
service of domestic/overseas market<br />
stock information, e-parts hub also allows<br />
for a proxy service from sourcing<br />
to delivery.<br />
Also, e-parts provides support for<br />
overall operations related to overseas<br />
marketing through a global trade marketplace<br />
as the core capability. It also<br />
provides an electronic tax service, which<br />
is integrated with the National Tax<br />
Service. A key aspect of e-parts is that it<br />
was released as the first electronic parts<br />
search application for smart phones. A<br />
search <strong>and</strong> download is all it takes to<br />
easily search for electronic parts or send<br />
questions about products.<br />
e-parts is a joint venture between the<br />
E-parts provides total service from purchase <strong>and</strong> sales proxy<br />
largest number of electronic part distributors<br />
<strong>and</strong> will provide advantages<br />
through database connection <strong>and</strong> domestic/overseas<br />
parts trade <strong>and</strong> mutual<br />
supplementation.<br />
www.koreaittimes.com 61
KES2010<br />
We Look at The World!<br />
It is hard to cancel out Samsung<br />
Electro-Mechanics from the competition<br />
of localizing electronic parts.<br />
Samsung Electro-Mechanics, the 5th<br />
largest overall accessory manufacturing<br />
company, introduces about 30 items<br />
that matches the Green Growth <strong>and</strong><br />
Smart <strong>Korea</strong> 2010 including display,<br />
computers, mobile, chip parts, ecofriendly,<br />
next-generation parts etc. First,<br />
the display department presented a wireless<br />
image transmitter-receiver which is<br />
a device that continuously transm<strong>its</strong> <strong>and</strong><br />
receives communications between 3D<br />
TV <strong>and</strong> Blu-ray without any blockage.<br />
Also the Digital Tuner, the Front End<br />
part, which is attached to home electronics<br />
<strong>and</strong> sorts out necessary signals<br />
from signals that are sent by TV stations.<br />
Another is a Power Module that converts<br />
external power sources to a compatible<br />
level for electronic devices.<br />
The core business of Samsung<br />
Electro-Mechanics is obviously the ML-<br />
CC(Multi-Layer Ceramic Chip<br />
Capacitor). MLCC is a capacitor that<br />
stores power within the circuit <strong>and</strong> eliminates<br />
noises. This chip is installed in<br />
250 parts of mibile phones, 300 parts in<br />
lap tops, <strong>and</strong> 700 parts in LCD TV's; it<br />
has enabled Samsung Electro-<br />
Mechanics to achieve quality enhancements,<br />
<strong>and</strong> high-tech developments,<br />
which stimulates high profitability along<br />
side with minimizing machines. Others<br />
include CSP(Chip Scale Package) which<br />
plays the electronic part of semiconductors<br />
<strong>and</strong> mother boards using Bump,<br />
<strong>and</strong> FC-BGA(Flip Ball Grind Array),<br />
which is a High-end semiconductor<br />
package board.<br />
For eco-friendly business there were a<br />
charger module for electricity cars <strong>and</strong><br />
Samsung Electro-Mechanics attracts many vistors at KES 2010<br />
Samsung Electro-Mechanics utilizes gathering all the mobile parts including camera module, HD interconnection<br />
<strong>and</strong> MLCC into mobi<br />
residential fuel-battery. The recharging<br />
type eco-friendly electricity car caught<br />
the attention, which is in process of development,<br />
introducing the next generation<br />
of solar-activated <strong>and</strong> hybrid cars.<br />
Also as next generation components<br />
which will enlighten the future of<br />
<strong>Korea</strong>n component industry, there were<br />
wireless lighting control solutions, a new<br />
technology to tag prices on products in<br />
malls, ubiquitous sensor network system,<br />
imbedded PCB, inkjet printing for<br />
electronic circu<strong>its</strong>.<br />
62 KOREA <strong>IT</strong> TIMES | October 2010
KES2010<br />
Ready, Set, Go Digital TV Broadcasting<br />
Former president of <strong>Korea</strong> Broadcasting Engineers <strong>and</strong><br />
Technicians Association Lee Jae Myung spoke about the current<br />
state <strong>and</strong> future course of major broadcasters converting<br />
to digital broadcasting in 2013 at the <strong>Korea</strong> Digital<br />
Broadcasting Equipment Pavilion. Last August 30, the <strong>Korea</strong><br />
Communications Commission announced that 4:00<br />
December 31 2012 would be conclusion of analog TV broadcasting.<br />
This announcement was made to ensure that viewers<br />
<strong>and</strong> broadcaster could get ready for the digital convert without<br />
any setbacks. Regarding this issue, <strong>Korea</strong>n <strong>IT</strong> <strong>Times</strong> was able<br />
to meet former president of <strong>Korea</strong> Broadcasting Engineers<br />
<strong>and</strong> Technicians Association (KBETA) Lee Jae Myung.<br />
Establishment of DTV <strong>Korea</strong><br />
On October 30, 2008 <strong>Korea</strong> Communications<br />
Commission-affiliated DTV <strong>Korea</strong> was established by the<br />
funding of the <strong>Korea</strong> Communications Commission, KBS,<br />
MBC, SBS, EBS <strong>and</strong> Digital TV manufacturers; Samsung,<br />
LG, <strong>and</strong> DTV equipment companies. DTV <strong>Korea</strong> has been<br />
working to promote various activities in order to accelerate the<br />
convertion to digital broadcasting. DTV <strong>Korea</strong> has advertised<br />
the convergence, held a joint research on the actual conditions<br />
of DTV reception with the <strong>Korea</strong> Communications<br />
Commission, <strong>and</strong> the economic support of the neglected class.<br />
You can find more specific information on DTV <strong>Korea</strong>'s website<br />
http://www.dtvkorea.org.<br />
DTV reception<br />
Currently, of the terrestrial broadcasters, 98% in Seoul, <strong>and</strong><br />
70~80% depending on the province, 85% in total are able to<br />
digitally broadcast. The government is planning to fully digitalize<br />
the entire analog stations (1,234 in total) <strong>and</strong> build more<br />
digital stations for the areas with poor reception.. The government<br />
is planning to digitalize <strong>and</strong> build the digital stations by<br />
2013 <strong>and</strong> convert to digital broadcasting. Households with<br />
DTV reception equipment was 61.0% in the first half of 2010<br />
<strong>and</strong> has increased 21.3% compared to 2008's 38.7%<br />
Supplying DTV Broadcasting equipment<br />
In order to receive DTV, one may purchase a DTV<br />
equipped with a terrestrial HDTV tuner, install a settop box,<br />
or for the analog TV use an Analog Converter. In order to<br />
keep pace with the digital conversion in 2013, DTV <strong>Korea</strong>,<br />
The government will plan to fully digitalize the entire analog stations by 2013<br />
with government funding, is manufacturing <strong>and</strong> supplying<br />
low cost equipment but the program has not been widely publicized.<br />
Publicity<br />
Starting from 2007, DTV was promoted using TV ads, educating<br />
TV sales administration, <strong>and</strong> using contacts at broadcasting<br />
stations. Recognition of the DTV conversion has increased<br />
to 73.2% in 2010 compared to the 47.8% in 2008, but<br />
still has a long way to go. Lee Jae Myung former president of<br />
KBETA says that in order to convert to DTV without any<br />
problems occurring, early publicity is the priority, <strong>and</strong> despite<br />
being a national policy, he feels they should allocate more<br />
funding to spend on marketing.<br />
Example Cases<br />
The <strong>Korea</strong>n Communications Commission chose Uljingun,<br />
Gangjin-gun, Danyang-gun, <strong>and</strong> Jeju Isl<strong>and</strong> as demonstrative<br />
digital conversion areas last September, <strong>and</strong> provided<br />
them free digital converters <strong>and</strong> Digital TV subsidization in<br />
order for the residents in the area to watch digital TV without<br />
any inconvenience. Accordingly, Uljin-gun, ended their analog<br />
TV broadcast for the first time in <strong>Korea</strong> on 2pm September<br />
1 2010 <strong>and</strong> converted to digital broadcasting. Gwangjin-gun<br />
will end their analog broadcasting start digital broadcasting on<br />
October 6 2pm, Danyang on November 3, <strong>and</strong> Jeju Isl<strong>and</strong> on<br />
June 29 2011.<br />
www.koreaittimes.com 63
KES2010<br />
Creative Futures Forum<br />
The future of <strong>IT</strong>, <strong>and</strong> the future of <strong>IT</strong> <strong>Korea</strong> was discussed<br />
at the Creative Futures Forum, held on October 12, 2010 at<br />
Seoul Electronic Gr<strong>and</strong> Fair 2010. Four renowned speakers<br />
took the floor at Ilsan KINTEX, in which the forum was held.<br />
The speakers were Dream Company CEO Rolf Jensen,<br />
Senior Vice President of Gartner Research Peter Sondergaard,<br />
Director of IBM Watson research center Dr. David Cohn <strong>and</strong><br />
Neurosky CEO Stanly Yang. Rolf Jensen CEO of Dream<br />
Company talked about the <strong>IT</strong> industry in the next 10 years. In<br />
order to foresee the future, we must first know about the past.<br />
The human history had advanced progressively, we used<br />
farmers, industry workers, <strong>and</strong> now we live in the dream society.<br />
In the dream society, dreams, innovation <strong>and</strong> creativity<br />
are called for. Over the past few years, Internet users had drastically<br />
increased. There used to be no smart phones, no tablets,<br />
but today, smart phones <strong>and</strong> tablets are widely used.<br />
Companies in the future must be creative, <strong>and</strong> this can be<br />
achieved by having clearly defined objectives, fast feed-back<br />
from management, allowing mistakes, a team of creative people,<br />
time to get organized, <strong>and</strong> knowledge. Furthermore, the<br />
responsibility oriented organization will be replaced by value<br />
based ones. Jensen also introduced the term "Teenage companies".<br />
"Teenage companies are more explorative, break rules,<br />
<strong>and</strong> are aggressive, daring, <strong>and</strong> creative. In order to succeed<br />
have your company stay young."<br />
In the future laptops, smart phones, tablets <strong>and</strong> cameras will<br />
all be merged into one device: the eBag. IDs, passport, keys,<br />
<strong>and</strong> bank accounts, will all be replaced by the eBag. eBag will<br />
be more important than your spouse. The Top Ten industries<br />
of smart phones, tablets will still remain at the top, through the<br />
eBag. But the eBag will be personalized, just as your car <strong>and</strong><br />
clothing.<br />
In ten years there would be one global Internet language.<br />
This would be plausible by instant translation. As of this technology,<br />
reaching the world would become much easier. Past<br />
development of <strong>IT</strong> influenced business <strong>and</strong> had rarely influenced<br />
schools. In the future <strong>IT</strong> would also be actively used in<br />
the classroom. With hardware <strong>and</strong> games comes smart <strong>and</strong><br />
fun learning. <strong>IT</strong> will also change the way information, already<br />
in the US, online news companies are threatening the paper<br />
newspaper. Entertainment will also be changed. Everyone<br />
would be able to make their own movies, games, music.<br />
Jensen calls it the Democratation of Entertainment.<br />
<strong>IT</strong> will also enable people to make friends all over the world<br />
<strong>IT</strong> Industry in the Next 10 Years by Rolf Jensen<br />
Smarter Cloud by Dr. David Cohn<br />
on the mobile device, because of the powerful translation. The<br />
office, contrary to belief, will not disappear, as the office is a<br />
meeting place, a social area, but working hours will no longer<br />
exist. Companies will need anti-stress programs, <strong>and</strong> people<br />
will have to find a balance between family <strong>and</strong> work.<br />
Among the many inventions Jensen believes that the 3d<br />
printer is the true revolution. And it will soon become available<br />
for commercial use. This will shorten the value chain <strong>and</strong><br />
will produce thous<strong>and</strong>s of small business owners, <strong>and</strong> cause<br />
collaboration between those owners. Customers would want<br />
custom-made products <strong>and</strong> the size of business will reduce,<br />
whereas the numbers would increase.<br />
Due to the growth of e-commerce Jensen foresees that the<br />
traditional retail shopping will transform from sales to experience.<br />
Shopping to them will no longer be an act of consuming,<br />
64 KOREA <strong>IT</strong> TIMES | October 2010
KES2010<br />
The Future of Bio-Interfacing by Stanley Yang<br />
but an experience. The advertising in the future will become<br />
personalized, targeting you <strong>and</strong> only, specifically you. Jensen<br />
advised <strong>Korea</strong>n <strong>IT</strong> companies to merge consumer electronics<br />
into one device, personalized products. Let designers, storytellers,<br />
artists meet technology experts, he advised.<br />
Senior Vice President of Gartner Research Peter<br />
Sonderaard's theme was "The Future of <strong>IT</strong> technology" To<br />
know the future of <strong>IT</strong> technology; he also proclaimed that it is<br />
best to look at the past. 20 years ago the client computer was<br />
first introduced <strong>and</strong> it took 10 years to fully establish it. In<br />
1994 there were no SMS, but in 1996, over 100 million people<br />
had h<strong>and</strong>held phones. Now over 1.5 billion cell phones are<br />
used. The next 10 years will have more improvement than the<br />
years before. By 2015, revenue will be the key factor determining<br />
compensation for most new global 2000 CIOs.<br />
Sonderaard explained that the future of <strong>IT</strong> technology will be<br />
categorized into 4 major themes. The themes are cloud social,<br />
context, <strong>and</strong> pattern.<br />
Cloud computing is enabled by Internet h<strong>and</strong> technology.<br />
Open public cloud environments would cause hundreds<br />
maybe thous<strong>and</strong>s of external companies. Cloud computing<br />
will also start cloud brokers <strong>and</strong> cloud ecosystems. Cloud brokers<br />
are a third party working on behalf of the consumer of<br />
one or more cloud services to add value to the service being<br />
consumed, <strong>and</strong> cloud ecosystems are the foundation to<br />
build/host, deliver <strong>and</strong>/or support a service delivered to cloud<br />
consumers.<br />
Dr. David Cohn Director of IBM Watson Research had also<br />
talked about cloud computing <strong>and</strong> it's appliance in smarter<br />
government. In his opinion the collaboration of cloud computing<br />
<strong>and</strong> governments would result in transparency, cooperation<br />
between governments, new business models <strong>and</strong> roles as<br />
the cloud broker.<br />
According to Sonderarrd, Social interactions will also be an<br />
important factor in the future. UCC & social trends will converge.<br />
Businesses, CRM, Public social sites will collide, collective<br />
behavior will drive value, <strong>and</strong> most importantly online<br />
videos will top the list for social media tool usage. He emphasized<br />
the importance of video content management <strong>and</strong><br />
archiving will be needed, privacy issues <strong>and</strong> use policies must<br />
be addressed, <strong>and</strong> the appropriate use of internal <strong>and</strong> cloudbased<br />
storage & delivery should be determined, once online<br />
videos becomes mainstream.<br />
The Future of Bio-Interfacing by Stanley Yang<br />
www.koreaittimes.com 65
IMID2010<br />
The Beginning<br />
of the Interactive Displays Era<br />
Keywords: Fundamental technology, Perspective, <strong>and</strong> Marketability<br />
IMID is celebrating <strong>its</strong> 10th anniversary<br />
this year. For IMID, aside from <strong>its</strong><br />
anniversary, there is another special<br />
meaning to this exhibition. It hopes this<br />
year to be a turning point to a whole<br />
new direction. "We are now putting<br />
much more weight on the growth of<br />
quality rather than the quantitative expansion,"<br />
said Kwon Oh-kyong, Ph. D.,<br />
general chair of IMID <strong>and</strong> president of<br />
the <strong>Korea</strong>n Information Display<br />
Society. "The ultimate goal of ours is to<br />
develop displays that are interactive<br />
with humans," said Lee Sin-doo, Ph. D,<br />
executive chair of IMID. "Touch panels<br />
have made interactive displays possible.<br />
Either portable devices such as cell<br />
phones, or home appliances such as TVs<br />
has become far closer to humans these<br />
days thanks to touch panels," Lee explained.<br />
He added, "Software had been<br />
driven by hardware until iPhone came<br />
out. Before the iPhone, software was no<br />
more than some components to be purveyed<br />
for the cell phone companies.<br />
These days, however, people actually select<br />
hardware considering which software<br />
it carries <strong>and</strong> performs. Hardware<br />
has become more of a carrier, <strong>and</strong> software<br />
has become equal with content<br />
which you define to be." According to<br />
Lee, TVs are also transforming into<br />
VODs (Video On Dem<strong>and</strong>) as well.<br />
Now we are facing the advent of 'Smart<br />
TV', a TV that provides you a program<br />
you want to watch right when you want<br />
to watch it. We all know that computers<br />
can do a lot of things in an extremely<br />
short amount of time. They, however,<br />
needs 'input' to start anything. Here<br />
comes the human imagination to the<br />
rescue. CEO of Media Display Industry<br />
of Samsung, Yoon Boo-gun, addressed<br />
the similar idea today at the IMID<br />
keynote speech. "The paradigm of TV<br />
was never expected to change this<br />
much. We are now debating how we<br />
can maximize the convenience <strong>and</strong> advantages<br />
we will provide consumers<br />
with through smart TV." He added,<br />
"TVs in the future will evolve into as<br />
close as virtual reality through the imagination<br />
of human <strong>and</strong> technologies interacting<br />
with each other."<br />
Now Lee explains how to get there,<br />
virtual reality. Lee's concern, however,<br />
is that <strong>Korea</strong> is still on <strong>its</strong> way to develop<br />
the hardware technology enough to support<br />
the system. He said, "In order to<br />
make <strong>Korea</strong> the No.1 country in this<br />
field, we can take every strong point of<br />
Europe, Japan, <strong>and</strong> the U.S as a benchmark<br />
<strong>and</strong> draw a 'road map' of our own.<br />
<strong>Korea</strong>'s research capacity, however, is<br />
slightly behind to follow the map." He<br />
then pointed out the need to focus on<br />
the uniqueness only <strong>Korea</strong> has, what<br />
<strong>Korea</strong> is good at. So, what is the most<br />
important thing about displays technology,<br />
no, any technology? "The first thing<br />
of TV manufacturing should be to provide<br />
proper-value products in a reasonable<br />
price. When the new technology is<br />
applied to a product <strong>and</strong> so the higher<br />
price, at least 60% of consumers should<br />
be willing to buy to keep manufacturing<br />
the product." CEO Yoon's point is, the<br />
only thing that comes before the speed<br />
of technology advancement is the benefit<br />
of consumers. "IMID 2010 is not just<br />
a one-time event to boast our new gadgets<br />
<strong>and</strong> gizmos. We want to provide a<br />
new perspective to prepare for the next<br />
ten years, <strong>and</strong> a place to foster fundamental<br />
technologies," Lee concluded<br />
with confidence.<br />
Kwon Oh-kyong, Ph. D, general chair of IMID<br />
Lee Sin-doo, Ph. D, executive chair of IMID<br />
Yoon Boo-gun, CEO of Media Display Industry of<br />
Samsung<br />
66 KOREA <strong>IT</strong> TIMES | October 2010
IMID2010<br />
Nitto Denko Shows Total Solution<br />
for LCDs at IMID 2010<br />
Nitto’s Polarizing Film<br />
Transparent conductive film “ELECRYSTA” for Touch panels<br />
When Flat panel displays first came out, the viewer had to sit<br />
directly in from of the device in order to see what was being displayed<br />
on the screen. The reason was the polarizing film that was<br />
used in these early generation monitors. Over time that technology<br />
used to create this crucial element in the manufacture of LCD<br />
monitors <strong>and</strong> TVs have improved. There are about six companies<br />
word wide who make the optical film that facilitates crisp, wide<br />
angle viewing on displays using this technology. Nitto Denko<br />
Corp., a Japanese firm founded in 1918 is a top-ranking manufacturer<br />
of optical films for LCDs, including polarizing film, polarizing<br />
film with retardation film, polarizing film with wide viewing<br />
film, <strong>and</strong> polarizing film with brightness enhancement film. They<br />
are a global company with a presence in 25 countries <strong>and</strong> operating<br />
areas in the world. Nitto Denko's products are used in the<br />
electric/electronics industry, from home appliances <strong>and</strong> AV<br />
equipment to information equipment <strong>and</strong> electric devices. The<br />
company claims that their polarizing film for LCDs excels in<br />
transparency, reliability <strong>and</strong> workability. Being a leader in the industry<br />
means that they offer a wide variety of products to meet<br />
the specialized requirements of their customers. Nitto Denko will<br />
be an exhibitor at the IMID 2010 event, where they will show a<br />
variety of optical materials based on the theme of "Nitto's Total<br />
Solution for LCDs."<br />
Nitto Denko have become the world's largest supplier of polarizing<br />
film, specializing in seamless bottom polarizing film. This<br />
variety is used for public exhibitions, such as information displays<br />
<strong>and</strong> amusement facilities. These are large scale implementations<br />
that require a breath of expertise that only a company of Nitto<br />
Denko stature can provide. Nitto Denko's high performance<br />
brightness enhancement technology, APCF, can improve optical<br />
utilization efficiency dramatically <strong>and</strong> enhance the brightness of<br />
LCD panels. Their process creates a film that improves brightness<br />
by reusing the light that is absorbed by the polarizing film, rendering<br />
a better user experience at no additional cost to the consumer.<br />
Sales <strong>and</strong> delivery of a polarizing film with APCF as a package<br />
provides added values, such as reduction in the number of<br />
processes that are required by the customer, as well as the features<br />
of the product <strong>its</strong>elf. High resolution surface treatment can improve<br />
visibility by controlling the surface profile so that it can be<br />
used on high resolution LCD panels, such those found in laptop<br />
computers <strong>and</strong> monitors. There is no "sparkling" <strong>and</strong> it has excellent<br />
anti-glare properties. "White" blur is from an oblique angle is<br />
also reduced. Their polarizing film produces excellent smoothness,<br />
due to the unique technologies in Nitto Denko's process.<br />
Waviness seen in reflections are also reduced when mounted on a<br />
display, enhancing display quality. Resaerch <strong>and</strong> development<br />
are what sets Nitto Denko apart from the competition. They are<br />
constantly searching for new ways to minimize the air gap to control<br />
diffusion of light. Their LUCIACS (OCA) fills the air gap<br />
nearly eliminating ghost <strong>and</strong> low contrast in bright places that occur<br />
with LCD with a cover-lens, due to the full-flat design <strong>and</strong> visual<br />
quality. Nitto Denko has solutions used in capacitive touch<br />
panels, in the form of <strong>IT</strong>O films. Their patterns are etched on the<br />
<strong>IT</strong>O face. If the reflectance difference between the <strong>IT</strong>O area <strong>and</strong><br />
the etching area is big, the visibility of the display is reduced.<br />
Nitto Denko has improved the visibility by using the <strong>IT</strong>O crystallization<br />
technology <strong>and</strong> under coating layer's refractive index <strong>and</strong><br />
thickness design. They have been at this for a long time <strong>and</strong> it<br />
seems they have thought of everything. Nitto Denko will have on<br />
display optical films, as well as double coated adhesive tapes <strong>and</strong><br />
optical transparent base-less double coated adhesive tapes. Be<br />
sure to stop by their booth.<br />
Robert E. Weimer / bob@koreaittimes.com<br />
www.koreaittimes.com 67
iSEDEX2010<br />
“No Power”<br />
Green Memory in Samsung<br />
Samsung Electronics unveiled a number of new innovations<br />
with the concept 'Green Memory' in mind, which focuses<br />
their efforts to develop eco friendly semiconductor technology.<br />
Samsung Electronics has pushed forward the 'Green<br />
Memory Campaign' alongside server companies since last<br />
year, <strong>and</strong> unveiled some differentiated eco friendly DDR3<br />
(Double Data Rate 3) DRAM, SSD (Solid State Drive),<br />
LPDDR2 (Low Power Double Data Rate 2) mobile DRAM<br />
<strong>and</strong> the GDDR5 (Graphics Double Data Rate 5) which are<br />
'the 4 Green Memory' products. These four products <strong>and</strong> next<br />
generation memory PRAMs suggested the low-voltage solution<br />
to the thematic environmental problem, which formed<br />
the exhibition concept of displaying the results of green memory.<br />
First of all, DDR3s are DRAMS used in notebooks, desktops<br />
<strong>and</strong> servers, which Samsung Electronics showed from<br />
60nm-class DDR2 to first ever 30nm-class 1.35V 2Gb DDR3<br />
all in one graph on a single monitor in order to show that relative<br />
to the current DDR2 products there is a 70% decrease in<br />
power usage <strong>and</strong> over 100% increase in performance. This<br />
product line is used widely, so an improvement in performance<br />
would have big effects, as well as greater levels of environmental<br />
protection from decrease in power usage.<br />
In addition, LPDDR2 provides an optimal solution for high<br />
performance mobile devices including the smart phone amidst<br />
great changes in the mobile industry due to the release of several<br />
multifunction smart phones. Meanwhile GDDR5, a<br />
product specializing in high load graphic memory processing<br />
required by devices such as graphic cards, digital TVs <strong>and</strong> settop<br />
boxes is expected to exp<strong>and</strong> in usage following the rising<br />
dem<strong>and</strong>s of high performance low power graphic memory<br />
caused by Full HD imagery, 3D graphics <strong>and</strong> enlargements of<br />
displays. Lastly, Samsung showed how PC systems can enhance<br />
performance by attaching SSDs instead of traditional<br />
HDDs <strong>and</strong> testing the different settings on two different PCs.<br />
The difference was shown by rebooting the system <strong>and</strong><br />
launching 4 major application programs <strong>and</strong> displaying results<br />
such as loading time. Samsung electronics has applied the<br />
NAND flash technology for the first time in SSDs while also<br />
applying NAND flash to traditional 64GB, 128GB <strong>and</strong><br />
256GB products, showing the will to strengthen their position<br />
as the leader in high capacity, high performance premium<br />
SSD market <strong>and</strong> NAND flash memory industry by exhibiting<br />
differentiated business capability.<br />
Samsung is representing <strong>its</strong> new LPDDR2 at KES2010<br />
The keyword of Samsung semicontuctor is green this year<br />
68 KOREA <strong>IT</strong> TIMES | October 2010
iSEDEX2010<br />
Technology Leadership<br />
of Hynix Semiconductors<br />
Hynix Semiconductors, a company<br />
specializing in memory semiconductors<br />
such as DRAM <strong>and</strong> NAND flash, announced<br />
<strong>its</strong> decision to focus on Mobile<br />
memory instead of Main memory <strong>and</strong><br />
low voltage operation technology for a<br />
green semiconductor industry.<br />
The 1GB DDR3 DRAM is the first<br />
product that has been developed by applying<br />
the 44nm process <strong>and</strong> it boasts<br />
50% higher productivity than the current<br />
54nm process products. The '3 dimensional<br />
transistor technology' has<br />
been applied to this product allowing reduced<br />
power wastage by control of leakage<br />
currents <strong>and</strong> secured the position<br />
with the fastest operation speed in the<br />
industry. This product will be mass produced<br />
in the 3rd quarter of this year <strong>and</strong><br />
furthermore will be applied to 30nm<br />
process technology. In addition, this<br />
technology will be implemented in mass<br />
storage memory modules, mobile<br />
DRAM <strong>and</strong> graphic DRAMs by<br />
strengthening the high speed operation<br />
<strong>and</strong> low power wastage of DDR3 products.<br />
Hynix has confirmed <strong>its</strong> top technical<br />
level once again by releasing the<br />
40nm-class DDR3 products, <strong>and</strong> is provoking<br />
high anticipation to lead the<br />
DDR3 market through products differentiated<br />
by processes a generation ahead<br />
of competitors.<br />
In the NAND flash department, the<br />
mass production of 20nm-class 64GB<br />
NAND flash product has begun <strong>and</strong> is<br />
in the ramping up. Hynix states that<br />
they have again reached the leading level<br />
of technical expertise through the successful<br />
mass production of this product.<br />
Productivity has improved by 60% in relation<br />
to the current 30nm 32GB products,<br />
resulting in the best level of competition<br />
for production costs. Hynix 30nm<br />
32GB NAND flash products have been<br />
collaborated with controllers from high<br />
quality NAND flash design company<br />
Anobit, reinforcing the reliability of storage<br />
devices <strong>and</strong> reducing errors in data<br />
storage. Also the easy to access 40nmclass<br />
2GB LPDDR2 (Low Power<br />
DDR2) was unveiled to show the<br />
strengths of Hynix Semiconductors.<br />
This product is the first high capacity<br />
2GB to have undergone 40nm-class micro<br />
processes in the world, <strong>and</strong> is capable<br />
of operation under the lowest voltage<br />
of mobile products, 1.35V. The state of<br />
the art technology products showcased<br />
by Hynix displays low voltage operation<br />
capability, clearly showing Hynix as the<br />
Tech Leadership through power cost reduction<br />
<strong>and</strong> eco friendly semiconductor<br />
technology <strong>and</strong> emphasizes technology<br />
research <strong>and</strong> expansions of mass production<br />
systems following the strong position<br />
of mobile industries <strong>and</strong> increased<br />
dem<strong>and</strong> for tablet PCs <strong>and</strong> iPads.<br />
Hynix Semiconductors succeed in mass production of 20nm-class 64GB NAND flash<br />
20nm-class 64GB NAND flash<br />
www.koreaittimes.com 69
iSEDEX2010<br />
Cutting-Edge International<br />
Semiconductor Products at a Glance<br />
the 12th i-SEDEX has now begun<br />
The i-SEDEX, <strong>Korea</strong>'s biggest international semiconductor exhibition is being held in Kintex (4 Hall) from October 12 to 15 under<br />
auspices of Ministry of Knowledge Economy. Over 140 different companies (430 booths total), including 20 companies from 7 countries<br />
such as Ulvac, Nikon Instruments <strong>and</strong> HADCO, <strong>and</strong> over 30 thous<strong>and</strong> people are expected to visit the exhibition. Many <strong>Korea</strong>n<br />
semiconductor products that are domestically produced for the first time such as 40 nano-level 2Gb DDR D-ram Products, 20 nanolevel<br />
64Gb NAND flash, 40 nano 2Gb mobile low-energy DDR2(LPDDR2), digital interface for displays, <strong>and</strong> PMIC are to be displayed<br />
in the i-SEDEX 2010. Special events take place as well. A trade consultation convention by buyers overseas, business consultation<br />
sessions, international seminars <strong>and</strong> technology seminars are being held. In the trade consultation hall, executive buyers from 20<br />
different companies, including Intel (U.S.A), SMIC from China, ASE from Taiwan, will have one-on-one trade consultations for<br />
<strong>Korea</strong>n companies. Various technology seminars for mutual exchange of opinions <strong>and</strong> information between technologists who are in<br />
the same field, <strong>and</strong> 10 other technology-related events are well prepared to welcome visitors.<br />
70 KOREA <strong>IT</strong> TIMES | October 2010
iSEDEX2010<br />
Hynix to Mass Produce<br />
38-nano Products Early Next Year<br />
Hynix Semiconductor, the world's second largest memory<br />
chipmaker, behind Samsung Electronics, has been going all-out<br />
to develop new products in the DRAM <strong>and</strong> NAND flash sectors.<br />
"In the DRAM sector, Hynix, which focuses <strong>its</strong> production on<br />
44-nano DRAM products, aims to finish <strong>its</strong> development of 38-<br />
nano products within this year for mass production early next<br />
year," a company spokesman said. "Hynix is now operating <strong>its</strong><br />
product portfolio stably with the sales ratio of specialty DRAM,<br />
including server, graphic, consumer, <strong>and</strong> mobile DRAMs, which<br />
can create consistant prof<strong>its</strong>, st<strong>and</strong>ing at about 60 percent," he<br />
said. In the NAND flash sector, Hynix started to mass produce<br />
26-nano NAND flash products beginning last August. The<br />
spokesman said. "Hynix is now leading the market with high value-added<br />
NAND flash products, which have feature not found in<br />
goods produced by the overseas competitors." The high function<br />
NAND flash refers to the NAND flash equipped with the error<br />
check & correction (ECC) function <strong>and</strong> controller. This product<br />
is expected to be used for smartphones <strong>and</strong> tablet PCs. Noting<br />
that Hynix is building a product, called "E2 NAND," with 32-<br />
nano 32GB capacity, he said that Hynix will complete the development<br />
of 26-nano 64GB E2 NAND for mass production in<br />
2011.<br />
Introduction of 26-nano NAND flash chips<br />
Hynix was able to begin production of 64-gigabit NAND flash<br />
chips by applying a finer 26-nanometer processing technology, a<br />
move that is expected to pave the way for the chipmaker to regain<br />
a competitive edge in the industry. The company has also developed<br />
a NAND flash solution by teaming up with Israeli semiconductor<br />
company Anobit Technologies. The new solution is the<br />
combination of Hynix's NAND flash <strong>and</strong> controller patented by<br />
Anobit, minimizing data errors <strong>and</strong> extending the data-keeping<br />
Mass production of nano DRAM is taking place at the Icheon Hynix complex<br />
pictured, above<br />
period. The controller is the key component for NAND-put devices.<br />
Its role is h<strong>and</strong>ling the stable operation of NAND flash<br />
chips, while improving the stability of the overall system of<br />
NAND flash products. 26-nanometer 64-gigabit NAND flash<br />
memory has enhanced the production efficiency by 60 percent<br />
compared to those of 32-gigabit with 30-nanometer technology.<br />
"The company is planning to boost the monthly production<br />
output of the advanced chips to 80,000 un<strong>its</strong> by the end of this<br />
year, compared with 45,000 un<strong>its</strong> earlier in the year at <strong>its</strong> NANDonly<br />
12-inch wafer manufacturing line - M11 - in Cheongju, a<br />
provincial city," he said. "Meanwhile, chips will be used in highend<br />
mobile devices, such as smartphones <strong>and</strong> tablet-style PCs,<br />
that need big data capacity <strong>and</strong> faster processing," he explained.<br />
NAND inventories levels remain low, aided by soaring dem<strong>and</strong><br />
from mobile device manufactures. In fact, the inventory to sales<br />
ratio for NAND vendors dropped to a six-year low during April-<br />
June.<br />
Development of 44-nano DDR3 DRAM<br />
Hynix developed the world's first 1-gigabit dynamic r<strong>and</strong>om<br />
access memory (DRAM) chip, using 44-nanometer technology,<br />
in February 2009. The company started the mass production of<br />
the 1-gigabit DDR3 DRAM chips in the forth quarter of last year.<br />
A nanometer is one-billionth of a meter." We hope overall productivity<br />
of the new DDR3 DRAM product will be 50 percent<br />
greater than existing 54-nanometer technology <strong>and</strong> will also lower<br />
production costs," the spokesman said. "DDR3 DRAM is a<br />
r<strong>and</strong>om access memory technology used for high b<strong>and</strong>width storage<br />
of working data on a computer or other digital electronic device.<br />
The new product significantly minimizes current leakage<br />
<strong>and</strong> further reduces overall power consumption, with a maximum<br />
speed of 2133 megab<strong>its</strong> per second," he said.<br />
Yeon Choul-woong/ bruceyeon@koreaittimes.com<br />
www.koreaittimes.com 71
iSEDEX2010<br />
Samsung Electronics unveils<br />
‘Smart & Green plus’ Strategy<br />
Samsung Electronics unveiled the<br />
"smart & green plus" strategy at the 2010<br />
Samsung mobile solution forum held in<br />
Taiwan on Sept. 7. "The strategy reflects<br />
Samsung's strong will to lead the world's<br />
mobile semiconductor industry with highfunction,<br />
low electric power <strong>and</strong> environment-friendly<br />
semiconductors," Kwon<br />
Oh-hyun, President of the semiconductor<br />
business of Samsung Electronics, said at<br />
the forum. "Under the strategy, Samsung<br />
will lead the new mobile environment in<br />
the world with smarter solutions with<br />
high function, <strong>and</strong> greener solutions with<br />
low consumption electric power," said the<br />
president. "At the same time, we will effectively<br />
cope with changes in the new<br />
mobile market environment by strengthening<br />
the win-win partnership between<br />
semiconductor manufacturers <strong>and</strong> set<br />
makers," he said.<br />
"Samsung also plans to exp<strong>and</strong> the "green memory campaign"<br />
to three fields - server, PC <strong>and</strong> mobile. Through updating their<br />
green memory campaign website, the company expects to introduce<br />
four top green memory products - DDR3, SSD, LPDDR2<br />
<strong>and</strong> GDDR5," said Kwon. At the mobile forum, Samsung introduced<br />
new mobile semiconductor products in keeping with the<br />
smart & green plus strategy, including 1GHz dual core application<br />
processor designed on low-power process technology, a highperformance<br />
16gigabyte moviNANDTM chip with an<br />
eMMC4.41 interface, <strong>and</strong> an engineering sample of the world's<br />
first application processor utilizing 32 nanometer (nm) low-power<br />
process technology. About 1,000 executives <strong>and</strong> officials of<br />
Samsung Electronics, Acer, Lenovo, <strong>and</strong> other Samsung's business<br />
partners attended the international forum. It is the seventh<br />
Samsung mobile solution forum, for which the company invites<br />
<strong>its</strong> major business partners to discuss <strong>and</strong> share information on<br />
new mobile trends <strong>and</strong> new semiconductor technologies.<br />
Hyun also said, "Beyond thin smartphones, alternative form<br />
factors are emerging as mainstream mobile devices for personal<br />
computing <strong>and</strong> communication. Also the introduction of new<br />
72 KOREA <strong>IT</strong> TIMES | October 2010<br />
Samsung unveiled <strong>its</strong> 1GHz Dual Core mobile AP<br />
mobile software is enriching <strong>and</strong> exp<strong>and</strong>ing the user experience<br />
for 'on the go' consumers. "The smart & green plus strategy underscores<br />
the value that core technologies bring to the overall mobile<br />
ecosystem <strong>and</strong> the importance of a healthy ecosystem in the<br />
timely emergence of new mobile applications." At the forum, presenters<br />
provided in-depth reports that are seen to be key smart<br />
<strong>and</strong> green components with detailed discussion of software competitiveness<br />
<strong>and</strong> system implementation, which largely rely on<br />
successful partnerships between component manufacturers <strong>and</strong><br />
system enablers.<br />
Guest speakers from industry research firm, iSuppli, <strong>and</strong> a<br />
leading electronic design automation company, Synopsys, also<br />
shared insight on the rapidly evolving mobile industry. They addressed<br />
concerns about the challenges of systemic collaboration<br />
in a multi-faceted <strong>and</strong> increasingly complex industry.<br />
Mass production of 30-nano DRAM chips<br />
Samsung Electronics began to mass produce 30-nano DRAM<br />
chips for the first time in the world in June this year. "Since June<br />
21, Samsung has been mass-producing 30-nano 2Gb DDR3
iSEDEX2010<br />
30 Nano 2Gb DDR3 DRAM<br />
Samsung unveiled <strong>its</strong> 512GB SSD<br />
(Double Data Rate 3) DRAM chips," a company spokesman<br />
said. "Our 30nano-class process technology will provide the most<br />
advanced low-power DDR3 available today <strong>and</strong> therein the most<br />
efficient DRAM solutions anywhere for the introduction of consumer<br />
electronics devices <strong>and</strong> server systems," said the<br />
spokesman. "The new product will lower power consumption to<br />
85 percent of existing 40-nanometer DRAM chips. A nanometer<br />
is one-billionth of a meter. Along with this, the technology will also<br />
improve productivity by as much as 60 percent, as each<br />
DRAM chip will take up a smaller space on the production line,"<br />
he said. DRAM is a type of memory that stores data in a separate<br />
electronic component within a circuit. Based on the new nano<br />
technology, DDR3, which is emerging as the predominant main<br />
DRAM memory this year, is expected to be used in a broader<br />
range of products, from servers to notebooks, desktops, <strong>and</strong> future<br />
versions of Netbooks <strong>and</strong> mobile devices, the Samsung<br />
spokesman said.<br />
Introduction of 512GB SSD<br />
products<br />
Samsung, the world leader in advanced<br />
semiconductor technology solutions, introduced<br />
the first solid state drive (SSD)<br />
utilizing high-performance toggle-mode<br />
DDR NAND for mass production in<br />
June. The new 512 gigabyte (GB) SSD<br />
provides electronic data processing application<br />
designers with advanced performance<br />
<strong>and</strong> reliability for notebooks with<br />
premium value. "The highly advanced<br />
features <strong>and</strong> characteristics of our new<br />
SSD were obtained as a direct result of an<br />
aggressive push for further development<br />
of our NAND flash technology, our SSD<br />
controller <strong>and</strong> our supportive SSD<br />
firmware," the spokesman said.<br />
"Early introduction of this state-of-theart<br />
toggle DDR solution will enable<br />
Samsung to play a major role in securing<br />
faster market acceptance of the new wave<br />
of high-end SSD technology," he added.<br />
The new 512GB SSD makes use of a 30<br />
nanometer-class 32 gigabit chip that the<br />
company began producing last<br />
November. The toggle-mode DDR structure<br />
together with the SATA 3.0Gbps interface<br />
generates a maximum sequential<br />
read speed of 250 Megabyte per second<br />
(MBps) <strong>and</strong> a 220MBps sequential write<br />
speed, both of which provide three-fold<br />
the performance of a typical hard disk drive,<br />
he explained. "At these speeds, two st<strong>and</strong>ard length DVD<br />
movies (approximately 4GB each) can be stored in just a minute,"<br />
said the spokesman. Samsung provides further gains in power efficiency<br />
by having developed a low-power controller specifically<br />
for toggle-mode DDR NAND. The resulting power throttling capability<br />
enables the drive's high-performance levels without any<br />
increase in power consumption over a 40nm-class 16Gb NANDbased<br />
256GB SSD. Meanwhile, Samsung produced the industry's<br />
first multi-chip package (MCP) with phase-change RAM<br />
(PRAM) for use in mobile phones.<br />
The 512-megabit (512Mb) PRAM in the MCP is backward<br />
compatible with 40nm-class NOR flash memory in both <strong>its</strong> hardware<br />
<strong>and</strong> software functionality, providing h<strong>and</strong>set designers the<br />
convenience of having multi-chip packaging fully compatible<br />
with past st<strong>and</strong>-alone PRAM chip technology, the spokesman<br />
said.<br />
Kim Seungo-o/ k0357@koreaittimes.com<br />
www.koreaittimes.com 73
Events<br />
Global Gateway, G-FAIR 2010<br />
G-FAIR 2010 will be held from<br />
October 27th-29th at Ilsan's KINTEX. G-<br />
FAIR 2010 is an exhibition where buyers<br />
<strong>and</strong> visitors will see the latest products <strong>and</strong><br />
technologies from <strong>Korea</strong>'s small <strong>and</strong><br />
medium sized enterprises. Approximately,<br />
800 companies will participate to showcase<br />
their products <strong>and</strong> 400 foreign buyers<br />
from 25 nations as well as domestic buyers<br />
will visit the event. G-FAIR 2010 has<br />
been organized by Gyeonggi's Provincial<br />
Government, Gyeongi-do's Small <strong>and</strong><br />
medium Business <strong>Center</strong>, <strong>and</strong> Small <strong>and</strong><br />
Medium Business <strong>Center</strong>s Association of<br />
<strong>Korea</strong> since 1999. This 13th year of the<br />
event will provide an opportunity to display<br />
their products <strong>and</strong> to meet potential<br />
buyers at this event. There will be lots of<br />
new products, as well as the latest cuttingedge<br />
technology.<br />
G-FAIR 2010 is the nation's largest<br />
event. It has developed into a global exhibition.<br />
This year, the event steps up to provide<br />
a forum to facilitae business connections<br />
between oversea <strong>Korea</strong>n traders <strong>and</strong><br />
small <strong>and</strong> medium enterprises. This event<br />
is being staged in conjunction with the<br />
15th World OKTA Convention organized<br />
by W-OKTA(World Federarton of<br />
Oversea <strong>Korea</strong>n Traders Associations).<br />
Besides the exhibition, there will also host<br />
export counseling, purchase consultation<br />
of Big <strong>and</strong> Small business, a global sourcing<br />
plaza <strong>and</strong> the OKTA export fair.<br />
Since there will be many foreign companies<br />
representatives in attendance, the G-<br />
FAIR 2010 will provide a great opportunity<br />
to promote business for all parties involved.<br />
The event organizers expect that<br />
many foreign large distributors <strong>and</strong> global<br />
companies will participate in the global<br />
sourcing plaza, which should enhance the<br />
exposure of small <strong>and</strong> medium business.<br />
Additional events are also on tap at G-FAIR 2010. Events that are scheduled included<br />
arranged seminars <strong>and</strong> meetings. During the event, there will be a Patent <strong>and</strong><br />
Intellectual Property Seminar that will be held on the 2nd floor at KINTEX. Also, there<br />
will be a Youth Entrepeneurship Seminar for college students <strong>and</strong> anyone alse is an aspiring<br />
business person. There will also be an Overseas Distribution Seminar for enterprises<br />
seeking overseas market advancement . Lastly, there will be a Venture<br />
Management Special Lecture, in which the organizers of G-FAIR 2010 have invited<br />
CEO's with management success to be speakers. Aside from the booths <strong>and</strong> businesses,<br />
there will be many side-events held at G-FAIR 2010 at the exhibition center. There will<br />
be companies' sponsorship products available as well as a daily lottery for prize giveaways.<br />
There will also be various performances <strong>and</strong> new product presentations. Detailed<br />
information can be found at the G-FAIR homepage at www.gfair.or.kr or the<br />
Exhibition Executive Office can be reached at (031-259-6221~7) for answers to any<br />
questions.<br />
KimYearim/ yearim@koreaittimes.com<br />
74 KOREA <strong>IT</strong> TIMES | October 2010
Events<br />
The First World Festival<br />
of Oriental Medicine in Jecheon<br />
Choi Myeong-hyeon, mayor of Jecheon City<br />
World Oriental Medicine-Bio Expo which began on<br />
September 16 is now being held in Jecheon, <strong>Korea</strong> until October<br />
16. This is the first world festival of oriental medicine. The organizing<br />
committee projects about 50,000 foreign visitors from 16<br />
countries around the world, <strong>and</strong> over a million visitors from nationwide<br />
will come to this event.<br />
"We will utilize this event as the driving force behind the local<br />
economic revitalization <strong>and</strong> social welfare improvement to grow<br />
into a world-class Oriental medicine city," said Choi Myeonghyeon,<br />
mayor of Jecheon City at the interview. He, who has been<br />
serving the city for 32 years, added, "With my long experience in<br />
public service, I promise to make this Expo a very successful<br />
event." At the World Oriental Medicine-Bio Expo, you can enjoy<br />
a h<strong>and</strong>s-on experience <strong>and</strong> obtain useful information through this<br />
voyage of discovery of <strong>Korea</strong>n medicine. In the Futuristic<br />
Oriental Medicine Pavilion, you can catch a glimpse of the joyous<br />
encounter of <strong>Korea</strong>n medicine <strong>and</strong> the state-of-the-art <strong>IT</strong><br />
technology such as ▲diagnosis of physical constitution according<br />
to photos of people's faces, ▲3-dimensional image analyzers of<br />
pulse, meridian function diagnosis devices, image analyzers of<br />
skin. It will offer the vision of Jecheon as a WHO <strong>Korea</strong>n medicine<br />
Health city. Attendees will have an opportunity to learn<br />
about the value of natural herbs with stories about their natural<br />
benef<strong>its</strong> in the <strong>Medical</strong> Herb Study Pavilion. Explore 300 herbs<br />
<strong>and</strong> medical materials derived from animals <strong>and</strong> minerals as<br />
recorded in "Donguibogam", a classic medical textbook on the<br />
origins of <strong>Korea</strong>'s herbs <strong>and</strong> oriental medicine. The expo will also<br />
offer diverse sightseeing attractions such as the Herb Garden, ginseng<br />
cultivated from water <strong>and</strong> the real experience of showering<br />
with Jecheon's native Hwanggi(milk vetch roots).<br />
There will also be a <strong>Korea</strong>n Traditional <strong>Medical</strong> Clinic <strong>and</strong><br />
Prestigious <strong>Korea</strong>n Medicine Hospital Pavilion where visitors<br />
can be provided with diagnostic, counseling <strong>and</strong> treatment services<br />
performed by famous herbal doctors from renowned<br />
<strong>Korea</strong>n medicine hospitals. There will be various exhibitions <strong>and</strong><br />
experiential programs as well. Check out diverse artifacts <strong>and</strong> instruments<br />
related to <strong>Korea</strong>n medicine, such as books, acupunctural<br />
needles, herb grinders <strong>and</strong> herb boilers.<br />
At the Oriental Medicine Bioscience Museum, visitors can take<br />
a journey into health with 4D image diagnosis, which will give a<br />
better underst<strong>and</strong>ing of the body, the history of disease, <strong>and</strong> the<br />
principles of <strong>Korea</strong>n medicine <strong>and</strong> <strong>its</strong> diagnostic <strong>and</strong> treatment<br />
methods. 3D <strong>and</strong> 4D theaters will welcome visitors with informative<br />
movies for children. Since there are plenty of things to do <strong>and</strong><br />
places to play for children including theaters <strong>and</strong> the Children's<br />
<strong>Korea</strong>n Medicine Playground, this Expo will be a great <strong>and</strong> valuable<br />
trip for families as well.<br />
One of the meritorious retainers known as "healthy" <strong>Korea</strong>n<br />
food, fermented foods have their own space in this Expo, too.<br />
Visitors will see fermented foods from various nations, as well as<br />
their fermentation methods <strong>and</strong> production processes.<br />
Plus, several symposia are being held along with the Expo. The<br />
purpose of these symposia is to hold diverse symposium events to<br />
lay the groundwork for transforming eco-friendly Jecheon into a<br />
world-class city of <strong>Korea</strong>n medicine, link <strong>Korea</strong>n medicine with<br />
76 KOREA <strong>IT</strong> TIMES | October 2010
Events<br />
industry to create high value added <strong>and</strong> to activate the local economy,<br />
<strong>and</strong> promote international exchange within the <strong>Korea</strong>n<br />
medicine industry <strong>and</strong> exp<strong>and</strong> opportunities for friendship. There<br />
are 4 international conferences <strong>and</strong> four local conferences.<br />
"I sincerely hope that the eight various academic conferences<br />
held during the 2010 world Oriental Medicine-Bio EXPO in<br />
Jecheon can lay the foundation for the development of Oriental<br />
Lee Soo-seong,<br />
chairman of the<br />
Organizing Committee<br />
of the 2010 World Oriental<br />
Medicine-Bio EXPO<br />
medical science together with Oriental medicine's scientific<br />
progress, industrialization, <strong>and</strong> globalization," said Soo-seong<br />
Lee, chairman of the Organizing Committee of the 2010 World<br />
Oriental Medicine-Bio Expo.<br />
Approximately 2,800 experts from local <strong>and</strong> overseas universality<br />
associations, research associations, <strong>and</strong> universities related<br />
to <strong>Korea</strong>n medicine have been attending these symposia at<br />
Chungpung Lake Hotel." Oriental medicine is recently gaining<br />
enormous global attention with frequent occurrences of a wide<br />
range of rare <strong>and</strong> incurable diseases that Western medicine cannot<br />
treat or cure," said Lee. He added, "At this critical juncture,<br />
our academic conferences during the 2010 World Oriental<br />
Medicine-Bio Expo can contribute to facilitating scientific breakthroughs<br />
<strong>and</strong> globalization of Oriental medicine <strong>and</strong> restoring the<br />
pride of our ethnic medicine." In <strong>Korea</strong>, Jecheon has long acted<br />
as a technological <strong>and</strong> industrial hub of herbal medicine processing<br />
<strong>and</strong> distribution thanks to quality medicinal herbs collected<br />
<strong>and</strong> produced from the mountainous areas. The city of Jecheon<br />
<strong>its</strong>elf is also known for <strong>its</strong> gifted beautiful environment as a great<br />
place for travel. Chungpung Lake, the inl<strong>and</strong> sea, Mt. Wolak<br />
National Park <strong>and</strong> the Alps in the east are famous spots to visit.<br />
Ecological therapy, relaxation tours are the treasures of this pure<br />
natural environment in the upper region of Nam-han River.<br />
KimYearim/ yearim@koreaittimes.com<br />
World Oriental Medicine-Bio Expo in Jecheon<br />
www.koreaittimes.com 77
Events<br />
Isaac Asimov's Dream<br />
Comes True<br />
Robot Festival in Human Life<br />
Isaac Asimov was an American author<br />
<strong>and</strong> considered to be a gr<strong>and</strong> master of science<br />
fiction. He wrote many of his books<br />
about robots <strong>and</strong> he had a vision about the<br />
ways that they would interact with humans.<br />
In 1942, Asimov wrote the three<br />
laws of robots. The Three Laws of<br />
Robotics are as follows:<br />
1. A robot may not injure a human being or,<br />
through inaction, allow a human being to<br />
come to harm.<br />
2. A robot must obey any orders given to it<br />
by human beings, except where such orders<br />
would conflict with the First Law.<br />
3. A robot must protect <strong>its</strong> own existence as<br />
long as such protection does not conflict<br />
with the First or Second Law.<br />
Parts <strong>and</strong> component Fair", the "Robot<br />
Stage", the "Tele Presence Robot Bizmatching"<br />
<strong>and</strong> the "Robot Fun Zone."<br />
These will enable participants to make the<br />
most of the "Robot World" show experience<br />
the field of robotics. The "International<br />
Robot Parts <strong>and</strong> component Fair",<br />
sponsored mainly by the parts <strong>and</strong> component<br />
suppliers, will enable participating<br />
companies to have business opportunities<br />
by acquiring necessary parts <strong>and</strong> components<br />
under bargain price conditions. The<br />
"Robot Stage" is the showcase for launching<br />
new robots, as well as promoting new<br />
technology by participating companies.<br />
Visitors will be able to directly experience<br />
various functions of the most advanced robots<br />
on the stage. The "Tele Presence<br />
Asimov wrote nearly 500 books before<br />
he passed away in 1992. He never saw the<br />
technological advancement in robotics<br />
that will be on display at the International<br />
Robot Industry Show 2010 - KINTEX,<br />
Ilsan, Seoul, October 28-31, 2010. This<br />
event will provide the opportunity to see<br />
just how close we have come to realizing<br />
the vision of a society where sophisticated<br />
robots are a part of our daily lives.<br />
Attendees will observe the current status<br />
<strong>and</strong> future trends of the global robot industry.<br />
More than 120 companies with 500<br />
display booths will participate in the show,<br />
which is sponsored by the <strong>Korea</strong> Association<br />
of Robot Industry (KAR). In attendance<br />
will be robot-related industry representatives,<br />
buyers <strong>and</strong> visitors from the<br />
general public. This show is the largest<br />
event in <strong>Korea</strong> to demonstrate <strong>and</strong> experience<br />
firsth<strong>and</strong> the current development<br />
<strong>and</strong> new technology in robots <strong>and</strong> the related<br />
industry. The show will have special<br />
events, such as the "International Robot<br />
78 KOREA <strong>IT</strong> TIMES | October 2010
Events<br />
'Robot World' is one of the largest show of robots<br />
Robot Biz-matching" feature will allow remote<br />
buyers to have access to the show<br />
<strong>and</strong> directly communicate with the exhibitors.<br />
The "Robot Fun Zone" will be<br />
the place to experience the boarding type<br />
or game type robot. Since this area will not<br />
only offer business prospects with the participating<br />
groups relating to arcade games,<br />
but will also give visitors the opportunity<br />
to become familiar with robots. It is expected<br />
to add fun <strong>and</strong> interests to attending<br />
the show. As many other events <strong>and</strong><br />
programs are being planned for visitors’ direct<br />
participation, this exhibition is expected<br />
to draw a lot of attention <strong>and</strong> input<br />
from visitors. <strong>Korea</strong>'s iRIS 2010 is recognized<br />
as the biggest exposition worldwide,<br />
particularly in the field of service robots,<br />
enough to garner participation in this<br />
show by many countries. The Taiwan<br />
Exhibition Hall will be the first international<br />
display area in this show. As China<br />
<strong>and</strong> France are also in the process of positive<br />
review to open their own national exhibition<br />
halls, this show will act as an<br />
event representing world robot trends. In<br />
addition, because it focuses on inviting foreign<br />
companies <strong>and</strong> buyers through strategic<br />
approaches by the member companies<br />
in SYROBO (French Robot Companies<br />
Association), Shenzhen Robot Association<br />
of China, Robotics Association<br />
Taiwan (ROBOAT), Japan Robot Association<br />
(JARA), etc, the business outcome<br />
is anticipated to surpass all previous levels.<br />
As the robot industry is a cutting edge of<br />
environment-friendly green industry, the<br />
<strong>Korea</strong>n government also gives full strategic<br />
support to meet the goal of being one<br />
of the world’s three major countries in the<br />
field of robots in 2013 <strong>and</strong> sponsors the international<br />
Robot World every year to foster<br />
robot industries as a future strategic sector.<br />
Therefore, it is our plan to establish a<br />
great opportunity for promoting <strong>and</strong> realizing<br />
robot business as a future driving<br />
force of our society, as many people are allowed<br />
to meet <strong>and</strong> experience the robots at<br />
this show. As the robot industry is a cutting<br />
edge of environment-friendly green industry,<br />
the <strong>Korea</strong>n government also gives<br />
full strategic support to meet the goal of<br />
being one of the world’s three major countries<br />
in the field of robots in 2013 <strong>and</strong><br />
sponsors the international Robot World<br />
every year to foster robot industries as a future<br />
strategic sector. Therefore, it is our<br />
plan to establish a great opportunity for<br />
promoting <strong>and</strong> realizing robot business as<br />
a future driving force of our society, as<br />
many people are allowed to meet <strong>and</strong> experience<br />
the robots at this show. Robot World<br />
is one of the largest shows of robots, which<br />
includes exhibition, contest <strong>and</strong> conference.<br />
It provides the opportunity to construct the<br />
technological infra <strong>and</strong> to exp<strong>and</strong> overseas<br />
markets through the industries <strong>and</strong> institutes<br />
of robots. It also aims to improve the<br />
international competitiveness in the global<br />
robot market. <strong>Korea</strong> Association of Robot<br />
Industry is the host of the event.<br />
Robert E. Weimer / bob@koreaittimes.com<br />
For more information,<br />
contact Kyung-Joon Lee, Manager via email at kasimov@korearobot.or.kr or<br />
Yoon-Ju Choi, Supervisor at yjchoi@korearobot.or.kr<br />
www.koreaittimes.com 79
Event<br />
What Are the Facts : ISMAR 2010<br />
Interview with Gerard Joung-hyun Kim, Professor, <strong>Korea</strong> <strong>University</strong> <strong>and</strong><br />
Co-Chair of ISMAR 2010<br />
On a recent, rainy Saturday afternoon, <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> had the<br />
pleasure of spending some time with Gerry Joung-hyun Kim.<br />
Kim is a Professor at the College of Information <strong>and</strong> Communications<br />
at <strong>Korea</strong> <strong>University</strong> <strong>and</strong> the Co-Chair of ISMAR 2010.<br />
ISMAR 2010 is the 2010 IEEE International Symposium on<br />
Mixed <strong>and</strong> Augmented Reality. The symposium will be attended<br />
by approximately 400 scientist, artists <strong>and</strong> parties with a commercial<br />
interest in AR on Oct. 13-16, 2010 at COEX, in Seoul,<br />
<strong>Korea</strong>. For the record, as opposed to Virtual Reality (VR), Mixed<br />
Reality (MR) (which includes both augmented reality <strong>and</strong> augmented<br />
virtuality) is when real <strong>and</strong> virtual environments are<br />
brought together to create new environments <strong>and</strong> visual scenes,<br />
where physical <strong>and</strong> digital objects are commingled <strong>and</strong> <strong>and</strong> are<br />
able to engage with one another in the present time. One example<br />
is a heads-up display in a modern fighter jet. Augmented Reality<br />
(AR) is a real-time view of a physical real-world environment <strong>and</strong><br />
that scene is augmented by virtual computer-generated images. A<br />
simple example is when soccer fields show the logos their sponsor;<br />
giant br<strong>and</strong> images are displayed on the the field <strong>and</strong> are only<br />
seen when the viewer is watching the event on TV. So, now that<br />
we've cleared that up, on with the show.<br />
Getting involved with ISMAR 2010<br />
Professor Kim told us that he has been doing research in the<br />
MR / AR field for about seven or eight years. "The symposium<br />
has been held on a rotational basis in different locations in North<br />
America, Europe <strong>and</strong> Asia. Traditionally, when the event came<br />
to Asia it was held in Japan, due to the significant amount of<br />
work that was being done there." he said. "This year the AR community<br />
in <strong>Korea</strong> felt that it was time for <strong>Korea</strong> to host the event,<br />
so they put forward a proposal to do so. It was known that I was<br />
engaged with the global AR community <strong>and</strong> I was nominated<br />
<strong>and</strong> approved as the Co-Chair <strong>and</strong> I humbly accepted." he added.<br />
What makes ISMAR 2010 st<strong>and</strong> out?<br />
We pointed out to Professor Kim that there are many tech-related<br />
events in <strong>Korea</strong>, <strong>and</strong> asked what is so special about ISMAR<br />
2010. He agreed by saying that "<strong>Korea</strong> is a popular place for tech<br />
events, but that was not the only reasons to hold the ISMAR<br />
here." Kim told us that most of the events that are focused on related<br />
technologies, such as computer graphics, games <strong>and</strong> 3D<br />
technology, only tend to focus on their respective segment of the<br />
Professor Gerry Joung-hyun Kim (right), Co-Chairman ISMAR 2010 with Robert<br />
Weimer (left) Editor of the <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong><br />
industry, that they are operated in a silo-like environment <strong>and</strong> are<br />
not particularly engaged in integrating their platforms with others.<br />
He explained "Many disciplines in the area of technology<br />
must be integrated in order to achieve AR. Additionally, the IS-<br />
MAR 2010 will demonstrate how AR relies on both science <strong>and</strong><br />
the arts to achieve the desired outcome. Other sub-fields within<br />
the technology sector focus on a virtual reality, completely detached<br />
from reality. AR is a value add to the experience of reality."<br />
Professor Kim noted that "Qualcomm is a sponsor of the<br />
event <strong>and</strong> they have invested heavily in AR. Earlier this year they<br />
acquired intellectual property from Imagination Computer<br />
Services [GesmbH]. An Austrian company <strong>and</strong> established the<br />
Qualcomm Austria Research <strong>Center</strong> there. Imagination had<br />
done some excellent work in the AR field <strong>and</strong> Qualcomm is integrating<br />
it in to their phones. They will have a company venue at<br />
ISMAR 2010 <strong>and</strong> they are delivering a workshop to describe the<br />
technology <strong>and</strong> highlight the Qualcomm AR SDK [Software<br />
Development Kit] on October 13."<br />
Qualcomm is at the forefront of research in the AR field <strong>and</strong><br />
they are spicing things up by sponsoring the 2010 ISMAR <strong>and</strong><br />
promoting their Augmented Reality Developer Challenge. with<br />
prizes ranging from USD 25,000 ~ 125,000 for developing AR<br />
applications using the Qualcomm AR SDK. When were planning<br />
to meet with with Professor Kim, we were hoping to hear<br />
about some of the of the new technology that will be featured in<br />
the symposium <strong>and</strong> he didn't disappoint us. He said that the organizers<br />
of the symposium have received a number of very interest-<br />
80 KOREA <strong>IT</strong> TIMES | October 2010
Event<br />
ing research papers that will be presented during the event. He also<br />
eluded to some stunning artistic exhibitions.<br />
Unfortunately, he left us hanging in suspense with his next<br />
comment. "We have also recently received a request to participate<br />
by a company which shall remain nameless at this point.<br />
They contacted us <strong>and</strong> said that they wanted to do a presentation<br />
of their work, but they did not want to release details of the product<br />
prior to the demonstration, due to concerns that the exposure<br />
might compromise their proprietary interest. They provided<br />
enough information to peak our interest <strong>and</strong> we decided to include<br />
them in the event. We're very excited to learn more about<br />
the research <strong>and</strong> development that they have been doing <strong>and</strong> see<br />
what they've come up with."<br />
AR improves our daily lives<br />
The ISMAR 2010 website says "Mixed Reality (MR) <strong>and</strong><br />
Augmented Reality (AR) allow the creation of fascinating new<br />
types of user interfaces, <strong>and</strong> are beginning to show significant impact<br />
on industry <strong>and</strong> society." We asked Professor Kim to tell us<br />
about how this technology effects our daily lives. We told him<br />
that we were familiar with the use of AR for generating images on<br />
TV screens during sporting events <strong>and</strong> asked if he could provide<br />
some other examples. He responded by saying "When I think<br />
about the AR that you are talking about, I think of a lot of preproduction<br />
work that goes into making that happen. Cameras<br />
have to be set in specific locations, graphics need to be created<br />
<strong>and</strong> staged in advance; the stage has to be set for it to happen."<br />
"What I was thinking about was AR capable Smart Phones.<br />
The GPS enabled phone can triangulate your location <strong>and</strong> the internal<br />
compass can tell which way you are facing. As you point<br />
the phone at a building directly in front of you the camera collects<br />
an image. The AR technology can access a database of images<br />
<strong>and</strong> is able to identify the building characteristics from the image.<br />
Then the application serves up the address <strong>and</strong> information about<br />
the businesses in the building. I actually used that technology on<br />
my way here to meet with you in this building. This is an example<br />
of how this technology make our lives easier." he continued.<br />
Kim shared another thought on the subject when he said "One<br />
idea that I have envisioned for many years is that of using this<br />
technology in an educational setting. Imagine a High School<br />
chemistry class. Keeping most students attention is difficult unless<br />
the experiment involves blowing something up. Lets say they<br />
have real-world lab apparatus, test tubes, microscopes <strong>and</strong> the<br />
like. What if they could virtually combine those elements which<br />
normally result in an explosion in their real world setting <strong>and</strong> they<br />
get information about the reaction without anything blowing up.<br />
I think they would be more engaged <strong>and</strong> have a better learning<br />
experience." "Students can have that experience in a purely virtual<br />
world. Computer graphics in games get better with every new<br />
edition, but virtual reality is still virtual. There is a phenomenon<br />
which has been documented, that shows that when a person is<br />
engaged in a pleasurable virtual activity their interest will start at a<br />
normal level <strong>and</strong> rise during the initial period. After a time<br />
though, the interest level peaks <strong>and</strong> is followed by a rapid decline.<br />
In other words it's fun for a while, but it doesn't take long before<br />
the thrill is gone. I think by augmenting reality, as opposed to creating<br />
virtual reality, the user will remain engaged for a longer period<br />
of time <strong>and</strong> have a better experience."<br />
Arts, Media <strong>and</strong> Humanities program<br />
One element of the ISMAR 2010 event is the Arts, Media <strong>and</strong><br />
Humanities program (AMH). Professor Kim said that this is a<br />
feature of the event was resurrected by the organizers of ISMAR<br />
2009 in Orl<strong>and</strong>o, Florida in the US. "We agreed with the IEEE<br />
that it should continue this year. It was one of the more difficult<br />
parts of organizing the event, because we had to reach out to<br />
Artists <strong>and</strong> Social Scientist <strong>and</strong> try to engage them for the event.<br />
Fortunately, my Co-Chair, Heedong Ko of the <strong>Korea</strong> Institute of<br />
Science <strong>and</strong> Technology had some contacts in those communities<br />
<strong>and</strong> he was able to arrange for their participation."<br />
Why <strong>Korea</strong> for the ISMAR 2010?<br />
We were curious why the event was being held in <strong>Korea</strong> this<br />
year. Professor Kim cleared up that question by saying "As I said<br />
before, in the past when the event came to Asia, it was held in<br />
Japan. Today, the AR research community in <strong>Korea</strong> has reached<br />
a critical mass. Samsung <strong>and</strong> LG have been working hard to integrate<br />
AR functionality in to their phones. Now, we are big<br />
enough contributors to the community to have our bid taken seriously.<br />
Had we tried to make it happen seven or eight years ago, I<br />
don't think it would have succeeded."<br />
Can the general public attend?<br />
We thought there might be some interest in the information being<br />
presented at the event for the general public. We wondered if<br />
there was room for general public participation at the event.<br />
Professor Kim said that he had hope that the general public<br />
would be able to attend when he assumed a leadership role in the<br />
symposium, because there would certainly be some interesting<br />
things to see, including art exhib<strong>its</strong> <strong>and</strong> demonstrations of the<br />
technology for the lay person. They planned the event for 400 attendees<br />
based on limitations of the venue. As it turned out, the<br />
projected number has been reached. Professor Kim said "If your<br />
readers are unable to attend the event, then I suggest that they visit<br />
the ISMAR 2010 web site for a post-event recap of the event activities.<br />
We are always looking for ways to interact with the general<br />
public to spread the word about what we are doing <strong>and</strong> get<br />
feedback regarding their AR experiences."<br />
Robert E. Weimer / bob@koreaittimes.com<br />
www.koreaittimes.com 81
Electronics Special<br />
Tracing 50 Years<br />
of <strong>Korea</strong>'s Electronics Industry<br />
Development<br />
The inevitable change, introduction of IPTV<br />
"The introduction of IPTV is essential not optional!" Suh<br />
Jongryeol, Executive Vice President of the Media Business Unit at<br />
KT stressed. What makes the move to IPTV so special that is<br />
should be taken as an 'inevitable"<strong>and</strong> how will IPTV change the<br />
TV l<strong>and</strong>scape? <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> leaned about 'The emergence of<br />
IPTV in <strong>Korea</strong> <strong>and</strong> development direction' in a recent conversation<br />
with Mr. Suh. "As the age of Media 2.0 <strong>and</strong> convergence enters,<br />
<strong>Korea</strong> was prepared for the induction of IPTV. A successful<br />
business model in web 2.0 flowed into TV from the open biz environment,<br />
<strong>and</strong> it leads that paradigm change into the Media 2.0<br />
age", Mr. Suh explained. With the development of technology, the<br />
fusion of broad media <strong>and</strong> communication brought the expansion<br />
of internet b<strong>and</strong>width, which facilitated the transmission of video<br />
<strong>and</strong> interactive content. Accordingly, operators began crafting a<br />
new business model that would embrace the content shift.<br />
IPTV Service Progress<br />
IPTV has been a long time in coming. Let's look back to the<br />
time when the installation <strong>and</strong> introduction plan of IPTV was<br />
first discussed by the Presidential Commission on Broadcasting<br />
<strong>and</strong> Communication Convergence in July 2006. At the same<br />
time Hanaro Telecom started to provide a service known as<br />
'Hana TV', which was a 'pre-IPTV' service using Video on<br />
Dem<strong>and</strong> (VoD) technology. In July 2007, KT launched 'Mega<br />
TV' <strong>and</strong> in September of the same year LG responded with<br />
'myLGTV'. In December 2007, the long awaited dream of the<br />
'Internet multimedia broadcast law' was finally passed. In<br />
September 2008, three telecom companies, Hanaro Telecom<br />
(now, SK Broadb<strong>and</strong>), LG Telecom (now, LG U+) <strong>and</strong> KT enjoyed<br />
the honor of being selected as IPTV service providers. With<br />
in two months, KT began service commercialization for the first<br />
time. SK <strong>and</strong> LG followed with their offering in January 2009.<br />
IPTV subscribers surpassed the one million mark in October<br />
2009. In April 2010, IPTV reached 2 million subscribers <strong>and</strong> the<br />
industry has high expectations for these numbers to continue to<br />
Suh Jongryeol, Executive Vice President Media Business Unit at KT<br />
grow in the future.<br />
Looking at the global trends of IPTV, PCCW now TV from<br />
Hong Kong was introduced IPTV in 2003. After 3 years, the<br />
American firm Verizon FiOS TV <strong>and</strong> FT Orange TV from<br />
France made IPTV available to it's customers <strong>and</strong> other companies<br />
around the world followed suit. The base of IPTV has broadened<br />
continuously ever since. Today, subscribers world wide total<br />
approximately 64.29 million, which demonstrates a a rapid increase<br />
when compared to 11.09 million subscribers in 2007. This<br />
index shows that IPTV continues to have the potential to develop<br />
82 KOREA <strong>IT</strong> TIMES | October 2010
Electronics Special<br />
further in the future.<br />
IPTV problems?<br />
After all, the strength of IPTV is that high-capacity content can<br />
be transmitted on the both sides, which means better quality of internet<br />
service is feasible. However, even though it has differentiated<br />
elements compared to previous VOD, <strong>Korea</strong>'s IPTV faced<br />
some difficulties for the stable entry process. Because IPTV technology<br />
requires a robust infrastructure, very costly investment<br />
had to be made <strong>and</strong> set-top boxes are still needed in some rural areas.<br />
Another negative factor was a delay in legalization ! These issues<br />
caused the implementation of IPTV up in <strong>Korea</strong> to be slower<br />
than antisipated. It took approximately three years for lawmakers<br />
to settle on regulations regarding IPTV after KT had announced<br />
the introduction of IPTV in 2004. Another contributing hinderence<br />
was that there are two regulatory agencies, KCC <strong>and</strong><br />
Ministry of Information <strong>and</strong> Communication, whos veiws were<br />
in sharp conflict with one another <strong>and</strong> neither agreed with the positions<br />
of players in the industry, exaserbating the delay. As a result,<br />
the service was actually started in November 2008.<br />
If those probels weren't enough, due to inequity of regulation,<br />
fair competition was not acheived. Since laws relating to IPTV's<br />
are more restrictive than those in the general Broadcast Law,<br />
IPTV has faced some challenges which include accounting separation,<br />
share limit by the domains, providing essential equipment<br />
<strong>and</strong> various post-regulation rules that prohibit the direct channels.<br />
Another barrier which IPTV is facing now is the limited<br />
amount of available content <strong>and</strong> the seeminly limitless dem<strong>and</strong>.<br />
Public Broadcasting Operators have implemented a substantial<br />
cost structure for retransmission of their content over IPTV,<br />
which has resulted in a significant financial burden to IPTV operators.<br />
Denial of providing higher channel rating content by MPPs<br />
(Multiple Program Provider) to the SO's (System Operator),<br />
seems to be the biggest obstacle to content promotion.<br />
Unfortunately, as a result, there has been a slowdown phenomenon<br />
in growth in IPTV subscribers. There is no doubt that the<br />
'program access rules' should make a shift in policy to give satisfactory<br />
results without delay.<br />
Ripple Effects of IPTV<br />
How does IPTV influence us? " First of all, IPTV will change<br />
our life style <strong>and</strong> exp<strong>and</strong> the options" said Mr. Suh. He continued<br />
by saying, "Let me put it this way, if the previous TV is Family<br />
TV, IPTV is your own TV. It provides 100% of digital broadcasting<br />
service. Not only can someone just watch TV, experiencing<br />
TV is possible with interactive services." To take a lead in this<br />
change, KT plays a role as a tracker to support 'complete national<br />
digital conversion by the end of 2012', which is one of the main<br />
government policies. Also, it is expected that IPTV operators will<br />
help to actively develop content for the industry. Suh explained<br />
that since the transmission infrastructure has grown, it will motivate<br />
the creation of content providers, so the content production<br />
<strong>and</strong> related services will be energized by enhanced interactivity<br />
content. Through network investment, network upgrading <strong>and</strong><br />
related service support will be serve to facilitate growth, too. In<br />
addition, operators' continuous investment for QoS <strong>and</strong> security<br />
will advance the sophistication of the national IP network, highspeed<br />
internet <strong>and</strong> internet telephony by exp<strong>and</strong>ing the internet<br />
coverage <strong>and</strong> b<strong>and</strong>width. KT's IPTV business is quite worthy of a<br />
second look. KT leads the current IPTV business in <strong>Korea</strong> by<br />
supporting about 1.25 million subscribers in August 16th 2010.<br />
They broadcast a total of 149 channels including 30 of audio<br />
channel. At the first half of 2010, KT provided 86,000 VoD, <strong>and</strong><br />
holds a total of 85 flavors of the interactive services with additional<br />
20 this year. Especially, the Open IPTV platform KT supports<br />
is something you 'can't not miss'. Basically, everyone can broadcast<br />
<strong>and</strong> deliver quality contents via the facilities <strong>and</strong> infrastructure<br />
KT holds. It is an unquestionably effective way of activating<br />
content. "The most imperative thing for the development of<br />
<strong>Korea</strong>'s IPTV is to collect the subscribers as many as possible."<br />
Mr. Suh said. He also stressed by saying, "A TV should be the TV<br />
which provides social network instead of showing only some TV<br />
program. And the platform needs to advance to sell <strong>and</strong> buy the<br />
content." Before long, the time will come, not only will we watch<br />
videos broadcast from TV, also information searches <strong>and</strong> video<br />
phone will be possible. Last but not least, Suh ended the interview<br />
with the comment: "Like the advent of color TV, the emergence<br />
of IPTV can not be stopped. This is a cultural trend which is not<br />
going to disappear."<br />
KimYearim/ yearim@koreaittimes.com<br />
Full Series Schedule<br />
For those interested in past or future issues of this series, here is<br />
the full schedule of the series:<br />
July 2009 : An overview<br />
August 2009 : The electronics industry is born<br />
September 2009 : Electronics industry gains momentum<br />
October 2009 : Color TV production opens a new vista<br />
November 2009 : Radios, cassettes<br />
<strong>and</strong> electronic watches change lifestyle<br />
December 2009 : The personal computer arrives<br />
January 2010 : TDX1 introduced into the local network<br />
February 2010 : TFT LCD allows determination of film thickness<br />
March 2010 : CDMA comes into commercial use<br />
April 2010 : U-technologies (part 1)<br />
June 2010 : U-technologies (part 2)<br />
July/August 2010 : WiMAX opens<br />
September 2010 : <strong>IT</strong> 839 Strategy<br />
October 2010 : Era of IPTV<br />
November 2010 : Futuristic Technology<br />
www.koreaittimes.com 83
Country Report<br />
Congratulatory Message<br />
by Saudi Ambassador<br />
Ahmad Y. Al Barrak<br />
on National Day<br />
King Abdullah bin Abdul Aziz Al-Saud<br />
The celebration of the National Day of<br />
the Kingdom of Saudi Arabia for this year<br />
comes while the renaissance march- that<br />
has been initiated by the founder, His<br />
Majesty King Abdul Aziz Al-Saud, May<br />
God bless him, who laid the foundations<br />
of the Kingdom’s ideological, institutional<br />
<strong>and</strong> administrative pillars-still continuing<br />
in the era of His loyal sons, guided by His<br />
ideas <strong>and</strong> rich experiences in the fields of<br />
development planning <strong>and</strong> economic administration,<br />
resulted in concrete achievements<br />
<strong>and</strong> successes in all fields, that have<br />
been reflected in continuing rise in citizen’s<br />
st<strong>and</strong>ard of living <strong>and</strong> their quality of<br />
life, comprehensive urban <strong>and</strong> industrial<br />
renaissance, infrastructure system, advanced<br />
economic <strong>and</strong> social services that<br />
covered all parts of the Kingdom. Such<br />
Saudi Ambassador Ahmad Y. Al Barrak<br />
achievements st<strong>and</strong> as a clear evidence of<br />
the effectiveness of development approach<br />
that has been adopted by the Kingdom of<br />
Saudi Arabia.<br />
Over more than three decades, structural<br />
developments have been achieved, including<br />
economic <strong>and</strong> social aspects that<br />
are visible on both macro <strong>and</strong> sectoral levels.<br />
The Kingdom’s economy gained a lot<br />
of power elements which enabled it to face<br />
the global economy’s volatility, <strong>and</strong> increased<br />
<strong>its</strong> adaptability to sudden changes<br />
<strong>and</strong> developments. Over the past years,<br />
the Kingdom of Saudi Arabia has witnessed<br />
remarkable increase in the volume<br />
of direct foreign investments <strong>and</strong> became<br />
the leading country in the Middle East in<br />
this field. The Kingdom was ranked the<br />
16th among 181 countries in 2008 for attracting<br />
FDI according to the IFC of the<br />
World Bank Group.<br />
Given that Saudi citizen is the center of<br />
development <strong>and</strong> <strong>its</strong> ultimate goal, human<br />
resources development received particular<br />
importance in the renaissance march of<br />
the Kingdom, sectors of education <strong>and</strong><br />
training have achieved high levels <strong>and</strong> unprecedented<br />
growth<br />
Thanks to God <strong>and</strong> thanks to such economic<br />
<strong>and</strong> social progress, the Kingdom<br />
has assumed a prominent place among the<br />
countries of the world, <strong>and</strong> an active member<br />
in the international community. The<br />
Kingdom of Saudi Arabia is among top<br />
donor countries to provide a helping h<strong>and</strong><br />
to all those who are in need. The total value<br />
of aid <strong>and</strong> concessional developmental<br />
assistances to the developing countries<br />
provided by the Kingdom through bilatreal<br />
<strong>and</strong> multilatreal channles reached more<br />
than US$ 90 billion during the period from<br />
1973 to 2007, benefiting 87 countries<br />
worldwide, namely in Africa <strong>and</strong> Asia.<br />
The Kingdom’s donations exceeded the<br />
percentage set by the U.N. for donor countries<br />
which is 7.0 percent of GDP.<br />
The Kingdom’s efforts to support development<br />
plans in the developing countries<br />
are not only confined to provide assistances,<br />
but also worked for employing <strong>its</strong><br />
contributions in many regional <strong>and</strong> international<br />
development institutions in order<br />
to support international initiatives <strong>and</strong> efforts<br />
to solve development problems that<br />
face these countries.<br />
In the context of efforts to strengthen bilateral<br />
relations, the two countries witnessed<br />
a remarkable progress as a result of<br />
the Summit between the Custodian of the<br />
Two Holy Mosques King Abdullah Bin<br />
Abdul Aziz Al-Saud, King of the<br />
Kingdom of Saudi Arabia, <strong>and</strong> the late<br />
former president His Excellency Roh<br />
Moo-hyun, in Riyadh during 24-26<br />
March, 2007, <strong>and</strong> the talks that was held<br />
between the late <strong>Korea</strong>n President <strong>and</strong> His<br />
84 KOREA <strong>IT</strong> TIMES | October 2010
Country Report<br />
Royal Highness Crown Prince Sultan bin<br />
Abdul Aziz Al-Saud. Such developments<br />
were indicators that bilateral relations<br />
have entered a new phase of promotion<br />
<strong>and</strong> development. Seven Memor<strong>and</strong>um of<br />
Underst<strong>and</strong>ings were signed during<br />
President Roh’s visit to the Kingdom.<br />
The Republic of <strong>Korea</strong> is one of important<br />
countries for the Kingdom in terms of<br />
<strong>its</strong> economic international relations order.<br />
As being a developing country with a useful<br />
<strong>and</strong> impressive development experience,<br />
as well as <strong>its</strong> international influence<br />
as a G-20 member, <strong>and</strong> as one of important<br />
international trade partner with the<br />
Kingdom, <strong>Korea</strong> has acquired a unquie<br />
experience in facing international economic<br />
crises.<br />
Extending bilateral investments may<br />
lead to the strengthened political <strong>and</strong> economical<br />
ties, <strong>and</strong> thus achieve economic<br />
growth for both sides. Trade relations between<br />
Saudi Arabia <strong>and</strong> the Republic of<br />
<strong>Korea</strong> have witnessed a steady development<br />
during the last five years which is reflected<br />
by increasing of trade volume<br />
reached 300 percent during that period.<br />
The number of joint ventures reached<br />
around 98 projects, including industrial<br />
ones.<br />
Lastly, I pray for Almighty God to grant<br />
success to the leader of the renaissance<br />
march, the Custodian of the Two Holy<br />
Mosques Abdullah Bin Abdul Aziz Al-<br />
Saud, King of the Kingdom of Saudi<br />
Arabia, <strong>and</strong> His Royal Highness Crown<br />
Prince Sultan bin Abdul Aziz Al-Saud,<br />
may God protect them, for their tireless efforts<br />
to promote the Kingdom to the highest<br />
position <strong>and</strong> to make the Kingdom’s<br />
people more happier. I may also pray for<br />
God every success in carrying out my missions<br />
<strong>and</strong> enhancing the distingushed between<br />
the Kingdom of Saudi Arabia <strong>and</strong><br />
the friendly Republic of <strong>Korea</strong>.<br />
Historical Site & Sightseeing<br />
Place in Saudi Arabia<br />
Al-Hijr (Madain Salih)<br />
In 2008, the Archaeological Site of Al-<br />
Hijr (Madâin Sâlih) was enlisted to the<br />
UNESCO’s list of the world cultural heritage<br />
as the first UNESCO’s World<br />
Heritage property to be inscribed in Saudi<br />
Arabia. Formerly known as Hegra it is the<br />
largest conserved site of the civilization of<br />
the Nabataeans south of Petra in Jordan. It<br />
features well-preserved monumental<br />
tombs with decorated facades dating from<br />
the 1st century BC to the 1st century AD.<br />
The site also features some 50 inscriptions<br />
of the pre-Nabataean period <strong>and</strong> some<br />
cave drawings. Al-Hijr bears a unique testimony<br />
to Nabataean civilization. With <strong>its</strong><br />
111 monumental tombs, 94 of which are<br />
decorated, <strong>and</strong> water wells, the site is an outst<strong>and</strong>ing example of the Nabataeans’ architectural<br />
accomplishment <strong>and</strong> hydraulic expertise.<br />
Mosque in Mecca<br />
As the city of Mecca is the holiest place in the entire Muslim world, Saudi Arabia is no<br />
stranger to travelers. For thous<strong>and</strong>s of years, pilgrims have flocked to the country to worship<br />
at the Gr<strong>and</strong> Mosque <strong>and</strong> the Kabaa shrine. The city, in the West of the country,<br />
welcomes some two million Muslims a year, who come as part of the Hajj pilgrimage,<br />
which makes up one of the five pillars of Islam.<br />
www.koreaittimes.com 85
Investment Guide<br />
Investment Guide<br />
4. FDI Incentive - - - Continued from September issue.<br />
Supplementary Collection of Reduced Tax<br />
Tax reduction policies stipulated in the Tax Exemptions <strong>and</strong> Exceptions Act are only<br />
granted during the set period of time only with certain reduction conditions met. If<br />
such reduction conditions are not fulfilled, the reduced tax shalll be collected as stated<br />
in the table below:<br />
A Series Schedule<br />
1. FDI System in <strong>Korea</strong><br />
1-1 Foreign Direct Investment<br />
1-2 Foreign Investment Promotion<br />
Act<br />
1-3 Foreign Investment Promotion<br />
<strong>and</strong> Control<br />
2. FDI Procedures<br />
2-1 Foreign Investment<br />
Procedures<br />
2-2 Foreign Investment Report<br />
2-3 Post Management of Foreign<br />
Investment<br />
2-4 Forms<br />
3. Corporation Establishment<br />
4. FDI Incentive<br />
5. FDI Related Law<br />
86 KOREA <strong>IT</strong> TIMES | October 2010
Investment Guide<br />
However, the collection of tax may be exempted for the following cases:<br />
• When the registration for a foreign-invested company is cancelled due to the foreign-invested dissolution through mergers<br />
• When capital goods that have been exempted of customs tariff etc. in their imports are used or disposed of for other purposes than their<br />
original purposes with the approval of the Ministry of Strategy <strong>and</strong> Finance, because they are unable to be used for their original purposes<br />
due to natural disasters <strong>and</strong> other force majeure, or due to depreciation, technological advances <strong>and</strong> other changes in economic circumstances<br />
• When transferring shares etc. to a citizen or corporation of the Republic of <strong>Korea</strong> to open the foreign-invested company to the public under<br />
the Securities Trade Act<br />
• Foreign investors who have invested in industry support services or high-tech businesses assign<br />
their held shares to a citizen or corporation of the Republic of <strong>Korea</strong>, <strong>and</strong> the Ministry of Strategy<br />
<strong>and</strong> Finance confirms that there is no difficulty in self-producing domestically, the products or services<br />
produced or provided by the concerned industry support services or high degree technologies<br />
• Assigning shares etc. held by a foreign investor to a citizen or corporation of the Republic of <strong>Korea</strong><br />
according to other laws or government policies, with confirmation from the Ministry of Strategy<br />
<strong>and</strong> Finance<br />
* Additional Attachment: Tax Reduction for Foreign-Invested Companies<br />
Other Tax Supports<br />
▶Tax Exemption for Technology Introduction Compensation<br />
When introducing a high technology which is key to strengthening the international competitiveness of domestic industries, the corporate<br />
tax <strong>and</strong> income tax on the compensations that the foreigner will receive for providing the technology shall be exempted for 5<br />
years from the first agreed date of the payment for compensation. This applies not only to foreign-invested companies, but also to purely<br />
domestic companies, as well. The Ministry of Strategy <strong>and</strong> Finance <strong>and</strong> the Foreign Investment Deliberate Council shall go under<br />
deliberation <strong>and</strong> notify the range of technologies (high degree technology products <strong>and</strong> their technologies) eligible for tax reduction.<br />
The st<strong>and</strong>ards for such technologies are as follows:<br />
Source : Invest KOREA<br />
www.koreaittimes.com 87
Column<br />
North <strong>Korea</strong>’s<br />
Mobile Communications Service<br />
The Launch of “Koryolink”, the North’s 3G Mobile Communications Service<br />
Dr. Choi Seong, Professor of<br />
Computer Science at Namseoul<br />
<strong>University</strong><br />
In the past four years, mobile<br />
phones have been off lim<strong>its</strong> to<br />
the general public in North<br />
<strong>Korea</strong>. With the resumption of<br />
3G mobile services, mobile<br />
phones are now back on the<br />
market. In 2002, North <strong>Korea</strong><br />
created the Northeast Asia<br />
Telephone <strong>and</strong> Telecommunications<br />
Co. (NEAT&T) in cooperation<br />
with the Thai company,<br />
Loxley. They launched<br />
mobile communications services<br />
which were available only in the North <strong>and</strong> utilized<br />
Europe's GSM (Global System for Mobile Communications) <strong>and</strong><br />
integrated-circuit (IC) chips. However, since the 2004 the explosion<br />
at Yongcheon station, the North <strong>Korea</strong>n regime eliminated<br />
all of the mobile communications devices that were in service at<br />
the time. Four years later, the North's <strong>Korea</strong> Post <strong>and</strong><br />
Telecommuni-cations Company <strong>and</strong> Egypt's Orascom Telecom<br />
jointly held the Inauguration Ceremony for a 3G<br />
Communication Service on December 15th of 2008 in<br />
Pyongyang to kick-start the mobile communications services program.<br />
The Orascom Group which is partnering with the North in<br />
providing the service is a household name in Egypt <strong>and</strong> considered<br />
among the largest network operators in the Arab world. The<br />
Orascom Group was established in 1950 <strong>and</strong> now has four affiliates<br />
engaged in mobile communications, construction, hotels, real<br />
estate <strong>and</strong> <strong>IT</strong>. The payments by Orascom Telecom, which has<br />
invested heavily in the North <strong>Korea</strong>n mobile telephony <strong>and</strong> construction<br />
industries on projects which include the construction of<br />
the Ryugyong Hotel (a 105-floor skyscraper under construction in<br />
Pyongyang), have been guaranteed by Switzerl<strong>and</strong>'s UBS Bank.<br />
Judging from Orascom Telecom's business track record in the<br />
North <strong>Korea</strong>n mobile communications industry, Orascom<br />
Telecom has consistently <strong>and</strong> painstakingly worked to gain control<br />
over the mobile communications networks.<br />
In January of 2008, just six months after <strong>Korea</strong> Post <strong>and</strong><br />
Telecommunications Company <strong>and</strong> Orascom Telecom signed<br />
their cooperation agreement, the construction arm of Orascom<br />
Group announced that it would buy a stake in North <strong>Korea</strong>'s<br />
By ChoiSeong (sstar@nsu.ac.kr)<br />
Sanwoon Cement, located near Pyongyang. Allegedly,<br />
Orascom's investment amounted to approximately US$115 million,<br />
the biggest private investments made in North <strong>Korea</strong> to<br />
date. Orascom Telecom <strong>and</strong> the <strong>Korea</strong> Post <strong>and</strong> Telecommunications<br />
Company set up a joint venture called "CHEO<br />
Technology", which was invested jointly by Orascom Telecom<br />
<strong>and</strong> <strong>Korea</strong> Post <strong>and</strong> Telecommunications Company at a 75:25<br />
ratio. Orascom Telecom, a network operator that has usually<br />
done business in the Middle East <strong>and</strong> Africa, said it would sink<br />
nearly US$ 4 million into building a 3G (WCDMA) network in<br />
North <strong>Korea</strong>. Back in 2008, North <strong>Korea</strong>n mobile operator<br />
Koryolink entered the mobile communications business to serve<br />
126,000 subscribers, but dem<strong>and</strong> far exceeded the company's expectations.<br />
Therefore, Koryolink plans to secure enough mobile<br />
phone circu<strong>its</strong> so as to serve all the people who wish to use mobile<br />
communications services. In addition, the Choson Sinbo, a newspaper<br />
based in Japan, reported that the number of North <strong>Korea</strong>n<br />
mobile subscribers would break the 600,000 mark by the end of<br />
this year. That means just one year <strong>and</strong> four months after 3G mobile<br />
carrier Koryolink started <strong>its</strong> business in December of 2008,<br />
the number of mobile subscribers topped 120,000 as of April of<br />
this year. The mobile communications bureau of the Chosen Post<br />
said, "In 2009, base stations were put up throughout Pyongyang<br />
<strong>and</strong> communications networks have been complemented. And<br />
major highways leading to Pyongyang (e.g. Pyongyang-<br />
Hyangsan, Pyongyang-Nampo highways), major railways sections,<br />
<strong>and</strong> each province have been equipped with communications<br />
networks. "In the future, more than half of the counties <strong>and</strong><br />
towns will have networks with the rest scheduled to be equipped<br />
within this year" said the Chosen Post. North <strong>Korea</strong> is planning<br />
to exp<strong>and</strong> mobile connectivity to the entire nation by 2012. Those<br />
who wish to use 3G services can go to mobile service centers<br />
called "Bongsaso", pick up an application form <strong>and</strong> submit it with<br />
a payment (the price of the mobile phone plus a 50 euro subscription<br />
fee). The prices of terminals range from 110 euro to 240 euro<br />
<strong>and</strong> some mobile devices have built-in cameras. The basic mobile<br />
device is supplied by China's Huawei Technologies.<br />
In the future, the 3G mobile communications service will go<br />
beyond simple voice calls: Multimedia services such as TV<br />
phones <strong>and</strong> high-volume, high-speed communications will be<br />
made possible. The subscription fees, call charges <strong>and</strong> the prices<br />
88 KOREA <strong>IT</strong> TIMES | October 2010
Toys,<br />
Whatyourkidsneed<br />
World Class Product<br />
New product, Bing Bing<br />
The Launch ceremony of the 3G mobile communications service<br />
Toys have been friends of kids since the beginning of time.<br />
They should be the friends who are intelligent, fun <strong>and</strong> safe, but<br />
sometimes they are violent <strong>and</strong> hazardous. For that reason, parents<br />
need to keep track of what is safe <strong>and</strong> what isn't. The<br />
Ministry of Knowledge Economy has made some suggestions to<br />
help parents find the the perfect friends for their children. At the<br />
top of the list is Daesung Toy's Motor Series, one of the world<br />
class products chosen by the Ministry Knowledge Economy in<br />
2009. The Motor Series look just like real cars. Their toys are recognized<br />
the world over as first-class plastic friction vehicle toys.<br />
They are known for their stability <strong>and</strong> interesting <strong>and</strong> educational<br />
functions. To be sure, the various types of cars in the Motor<br />
Series line, which are operated by friction, are fascinating enough<br />
to keep children's interest.<br />
Daesung Toys (http://www.dstoy.com/) has been producing<br />
toys with safe nontoxic ABS materials approved by the US -<br />
FDA (The Food <strong>and</strong> Drug Administration) the company was<br />
founded in 1998. With their production know-how, they have<br />
gained worldwide recognition for their safety <strong>and</strong> interesting designs.<br />
Daesung Toys designs their toys meet the needs of our children<br />
for multilateral ways of education, in order to raise creative<br />
ability. They strive to produce products in the belief that toys can<br />
empower the infinite creativity in our children. Recently, the<br />
company unveiled Bing Bing <strong>and</strong> Gears. Bing Bing fascinated<br />
children with <strong>its</strong> movement, interesting shapes <strong>and</strong> colors.<br />
"These are educational toys. Kids gain mathematical <strong>and</strong> scientific<br />
ability naturally just by assembling the toy." said an official<br />
from Daesung Toys. In fact, Bing Bing Blocks have received<br />
many international awards, including 'Best Toy Award', <strong>and</strong> 'Dr.<br />
Toy Winner'. Also a kid favorite like the Bing Bing, Gear stimulates<br />
creativity in children. It contains interesting accessories including<br />
an LED dome light, flip gear, <strong>and</strong> glow stickers. Kids can<br />
construct anything they want by assembling different shapes of<br />
blocks. KimYearim/ yearim@koreaittimes.com<br />
of mobile phones will go down. On the hardware front, North<br />
<strong>Korea</strong> aims to develop <strong>and</strong> manufacture <strong>its</strong> own h<strong>and</strong>-held mobile<br />
phones, but at the moment, mobile phones will be imported<br />
from foreign nations, primarily from China. For now, a new production<br />
line is planned to be built by a joint venture company,<br />
which was formed by foreign capital <strong>and</strong> the Chosen Post, to assemble<br />
imported parts into finished goods. North <strong>Korea</strong> said it<br />
would set up a nation-wide mobile communications system in order<br />
to modernize <strong>its</strong> communication system. Building an upgraded<br />
mobile communication system has been of great interest to<br />
North <strong>Korea</strong>n leader Kim Jong-il, so this project is expected to<br />
gain momentum quickly. According to South <strong>Korea</strong>n mobile carriers<br />
<strong>and</strong> South <strong>Korea</strong>'s <strong>Korea</strong> Communications Commission<br />
(KCC), only senior government figures are using mobile phones<br />
right now in the North. Yet the general public will soon get their<br />
h<strong>and</strong>s on mobile devices. As for the North <strong>Korea</strong>n mobile communications<br />
industry, getting foreign investors can be a problem.<br />
But the real issue lies with North <strong>Korea</strong>'s poor electricity grids,<br />
which are so insufficient that anticipated high electricity dem<strong>and</strong><br />
from maintaining network facilities <strong>and</strong> charging mobile phones<br />
may not be met. Regardless, it is indeed very encouraging that the<br />
North offers 3G mobile communication services to the public. I<br />
believe that the commercialization of 3G mobile communication<br />
services would serve as a stepping stone to North <strong>Korea</strong>'s gradual<br />
reform <strong>and</strong> market opening, which are deemed to be inevitable in<br />
the end.<br />
www.koreaittimes.com 89
Column<br />
To e- or Not to e-,<br />
that is the Problem<br />
All technology leads to education- one obvious example is the<br />
e-Learning Week in <strong>Korea</strong>, which takes place this year from<br />
September 16-18. So, which will be the last parent st<strong>and</strong>ing to buy<br />
a collegiate dictionary for their children? Early adopting parents<br />
are already establishing a ubiquitous learning infrastructure for<br />
their future babies, complete with smart phones, IPTV, <strong>and</strong><br />
DMB. The 3D digital textbook is is in development, along with e-<br />
learning applications for smart phones. Convergence of <strong>IT</strong> <strong>and</strong><br />
education, is this really for, of, <strong>and</strong> by the students?<br />
e-Government initiative in America<br />
The countries who are at the forefront of e-Learning are found<br />
to be the frontrunners of the Open Government movement. The<br />
inauguration of Barack Obama essentially began to usher in a<br />
new era of open <strong>and</strong> accountable E-government. On his first day<br />
in office, Obama signed the Memor<strong>and</strong>um on Transparency <strong>and</strong><br />
Open Government with promises of establishing a system of<br />
"transparency, public participation, <strong>and</strong> collaboration." Since the<br />
new era has begun, the Obama administration has directed the<br />
Office of Management <strong>and</strong> Budget (OMB) to issue an Open<br />
Government Directive, establishing several important government<br />
flagship initiatives. The Department of Defense implemented<br />
Virtual Lifetime Electronic Record, a groundbreaking electronic<br />
health data sharing solution. Such a st<strong>and</strong>ardized exchange<br />
of information strives to support America's service members <strong>and</strong><br />
veterans of the armed forces. The wave of the Open Government<br />
Directive also hit the Department of Education. ED Data<br />
Express has been newly designed to improve the public's ability to<br />
access <strong>and</strong> explore high value state-level data collected by the<br />
Department's Office of Elementary <strong>and</strong> Secondary Education<br />
(OESE).<br />
School of Nursing Pioneers Use of Smart Phones<br />
A laptop for every students<br />
Wave of e-Government <strong>and</strong> e-Education<br />
in South <strong>Korea</strong><br />
South <strong>Korea</strong> has been ranked number one with an E-government<br />
development index of 0.8785 in 2010. Adhering to principles<br />
of efficiency <strong>and</strong> transparency of public participation, the<br />
<strong>Korea</strong>n government has a firmly established st<strong>and</strong>ardized business<br />
system. This system includes the Hometax system, which allows<br />
the public to access information on tax activities such as filing,<br />
billing, <strong>and</strong> payment. Maeng, Hyung Kyu, the Minister of<br />
Public Administration <strong>and</strong> Security (MOPAS) said recently,<br />
"The Ministry aims to devise the right tools <strong>and</strong> policy approaches<br />
to build a performance-oriented government system to keep<br />
pace with the rapidly changing administrative environment."<br />
South <strong>Korea</strong> is at the forefront of e-Learning Government, as<br />
well. In 2001 for instance, the Ministry of Education <strong>and</strong> Human<br />
Resource Development (MOEHRD) passed the 'Cyber<br />
<strong>University</strong> Foundation Law.' By 2004 some seventeen Cyber universities<br />
were up <strong>and</strong> running. By 2006 over half of all four year<br />
colleges <strong>and</strong> universities, particularly those with 10,000+ student<br />
enrollments were offering e-learning courses.<br />
90 KOREA <strong>IT</strong> TIMES | October 2010
Column<br />
E-learning progress<br />
Electronically supported learning comes in many forms. A<br />
wide variety of educators <strong>and</strong> schools use a broad range of tools<br />
to enhance the classroom experience <strong>and</strong> education as a whole.<br />
Here, this reporter will introduce three programs in which are<br />
widely used in educational institutions around the globe.<br />
• Wikispaces: A wiki is a page or collection of Web pages, enabling<br />
anyone to contribute or modify content on the Internet. In other<br />
words, a wiki is a virtual content management program where<br />
anyone accessing the content can upload <strong>and</strong> exchange a range of<br />
documents, files <strong>and</strong> videos. Adam Frey, one of the founders of<br />
Wikispaces (a type of Wiki platform) highlights the educational value<br />
of Wikispaces, "It's great for schools obviously as there are<br />
endless groups in school, classrooms, clubs, study teams, faculty<br />
groups, etc who need simple ways to work together. Anyone in the<br />
organization can use Wikisapces to do their work in a connected<br />
way.<br />
• Edline: Edline, a Learning Manage-ment System (LMS) is used in<br />
all 50 U.S. states <strong>and</strong> in over 70 countries globally. Its purpose? It's<br />
pretty straightforward: instructors can upload tests, projects, assignment,<br />
class syllabus, <strong>and</strong> progress reports. Edline is an important<br />
tool in promoting parental involvement, supporting teachers,<br />
<strong>and</strong> engaging the learning community.<br />
• Blackboard Learning System: Blackboard is a virtual learning environment.<br />
Its purposes are to add online elements to courses traditionally<br />
taught in a traditional classroom setting <strong>and</strong> to develop<br />
completely online courses. It has become a helpful tool in delivering<br />
learning content, engaging learners, <strong>and</strong> measuring their performance.<br />
(Grade Quick included)<br />
The Taft's teachers are able to insure that every voice is heard <strong>and</strong> that every<br />
perspective is valued <strong>and</strong> respected.<br />
To e- or not to e-<br />
Despite the rapidly developing technology in the arena of E-<br />
Learning, prestigious schools in America continue to hold traditional<br />
learning methods in high regard. For these schools, traditional<br />
methods of education are believed to be a better way to promote<br />
the true meaning of "open education" where the atmosphere<br />
encourages the students to "interact" with the teachers. The<br />
Taft School, a leading national coeducational boarding school in<br />
Watertown, Connecticut has not adapted any of the e-learning<br />
systems described above. Mr. Macmullen, the headmaster of Taft<br />
stated, "Schools just cannot assume the benef<strong>its</strong> of technology.<br />
The application of technology, at all costs, must accelerate learning.<br />
Schools must use technology in a visionary <strong>and</strong> strategic approach<br />
to school campus." Macmullen further states, "At an institution<br />
like Taft, one is given a certain amount of independence.<br />
There is no need for programs such as Edline, because it should<br />
be left as the students' responsibility to actively ask teachers to<br />
evaluate their performance." There are, of course, fervent advocates<br />
of technologically-based learning in classrooms. Most notable<br />
is the <strong>Korea</strong> International School, a co-educational international<br />
school located in Gyeonggi Province. KIS has already implemented<br />
a one-to-one laptop program, which "represents the ultimate<br />
in technology infusion." The school sees the "introduction<br />
of [such] program as a paradigm shift in how instruction is delivered."<br />
Not surprisingly, KIS makes full use of Edline <strong>and</strong> arranges<br />
frequent parent-teacher conferences in virtual space based on daily<br />
reports of students' performance on homework assignments,<br />
projects, tests, <strong>and</strong> grades. Learning Management System, however,<br />
is placing a greater responsibility on the teachers to serve the<br />
students as, in effect, a perfect "secretary". The thinking is that future<br />
generation students won't be responsible for keeping a record<br />
of assignments in a homework log because they will be typed<br />
neatly for them on Wikispaces. Parents won't ever have to ask<br />
their children about the current status of their grades because they<br />
will be able to log onto Edline <strong>and</strong> check for themselves when<br />
ever they like. With a smart phone, parents can immediately send<br />
an e mail or text message to their child's teacher at the moment<br />
when a question arises. Therefore, ubiquitous education cannot<br />
be achieved without ubiquitous teachers. So to what degree<br />
should a government consider development of e-Education?<br />
Students in Wonderl<strong>and</strong><br />
Having a 3D image of an oak tree on page 3 of a digital biology<br />
textbook, would this be a distraction or a great visual aid for students?Performing<br />
a virtual dissection on a pig through simulation<br />
software, would this eco-friendly, not to mention animal-friendly,<br />
solution be better for students in terms of education <strong>its</strong>elf? Many<br />
wondering voices of parents have been shared at the site of e-<br />
Learning Week. As opposed to applying advanced technology to<br />
educational fields, government should set a clear purpose for e-<br />
Learning. As the ultimate goal of e-Government is to encourage<br />
citizen participation in problem solving, the question of to what<br />
extent are we going to allow the merge of technology in education<br />
must be examined, in order to establish effective guidelines.<br />
Andrew Yoo / infor@koreaittimes.com<br />
www.koreaittimes.com 91
Column<br />
E-learning progress<br />
Electronically supported learning comes in many forms. A<br />
wide variety of educators <strong>and</strong> schools use a broad range of tools<br />
to enhance the classroom experience <strong>and</strong> education as a whole.<br />
Here, this reporter will introduce three programs in which are<br />
widely used in educational institutions around the globe.<br />
• Wikispaces: A wiki is a page or collection of Web pages, enabling<br />
anyone to contribute or modify content on the Internet. In other<br />
words, a wiki is a virtual content management program where<br />
anyone accessing the content can upload <strong>and</strong> exchange a range of<br />
documents, files <strong>and</strong> videos. Adam Frey, one of the founders of<br />
Wikispaces (a type of Wiki platform) highlights the educational value<br />
of Wikispaces, "It's great for schools obviously as there are<br />
endless groups in school, classrooms, clubs, study teams, faculty<br />
groups, etc who need simple ways to work together. Anyone in the<br />
organization can use Wikisapces to do their work in a connected<br />
way.<br />
• Edline: Edline, a Learning Manage-ment System (LMS) is used in<br />
all 50 U.S. states <strong>and</strong> in over 70 countries globally. Its purpose? It's<br />
pretty straightforward: instructors can upload tests, projects, assignment,<br />
class syllabus, <strong>and</strong> progress reports. Edline is an important<br />
tool in promoting parental involvement, supporting teachers,<br />
<strong>and</strong> engaging the learning community.<br />
• Blackboard Learning System: Blackboard is a virtual learning environment.<br />
Its purposes are to add online elements to courses traditionally<br />
taught in a traditional classroom setting <strong>and</strong> to develop<br />
completely online courses. It has become a helpful tool in delivering<br />
learning content, engaging learners, <strong>and</strong> measuring their performance.<br />
(Grade Quick included)<br />
The Taft's teachers are able to insure that every voice is heard <strong>and</strong> that every<br />
perspective is valued <strong>and</strong> respected.<br />
To e- or not to e-<br />
Despite the rapidly developing technology in the arena of E-<br />
Learning, prestigious schools in America continue to hold traditional<br />
learning methods in high regard. For these schools, traditional<br />
methods of education are believed to be a better way to promote<br />
the true meaning of "open education" where the atmosphere<br />
encourages the students to "interact" with the teachers. The<br />
Taft School, a leading national coeducational boarding school in<br />
Watertown, Connecticut has not adapted any of the e-learning<br />
systems described above. Mr. Macmullen, the headmaster of Taft<br />
stated, "Schools just cannot assume the benef<strong>its</strong> of technology.<br />
The application of technology, at all costs, must accelerate learning.<br />
Schools must use technology in a visionary <strong>and</strong> strategic approach<br />
to school campus." Macmullen further states, "At an institution<br />
like Taft, one is given a certain amount of independence.<br />
There is no need for programs such as Edline, because it should<br />
be left as the students' responsibility to actively ask teachers to<br />
evaluate their performance." There are, of course, fervent advocates<br />
of technologically-based learning in classrooms. Most notable<br />
is the <strong>Korea</strong> International School, a co-educational international<br />
school located in Gyeonggi Province. KIS has already implemented<br />
a one-to-one laptop program, which "represents the ultimate<br />
in technology infusion." The school sees the "introduction<br />
of [such] program as a paradigm shift in how instruction is delivered."<br />
Not surprisingly, KIS makes full use of Edline <strong>and</strong> arranges<br />
frequent parent-teacher conferences in virtual space based on daily<br />
reports of students' performance on homework assignments,<br />
projects, tests, <strong>and</strong> grades. Learning Management System, however,<br />
is placing a greater responsibility on the teachers to serve the<br />
students as, in effect, a perfect "secretary". The thinking is that future<br />
generation students won't be responsible for keeping a record<br />
of assignments in a homework log because they will be typed<br />
neatly for them on Wikispaces. Parents won't ever have to ask<br />
their children about the current status of their grades because they<br />
will be able to log onto Edline <strong>and</strong> check for themselves when<br />
ever they like. With a smart phone, parents can immediately send<br />
an e mail or text message to their child's teacher at the moment<br />
when a question arises. Therefore, ubiquitous education cannot<br />
be achieved without ubiquitous teachers. So to what degree<br />
should a government consider development of e-Education?<br />
Students in Wonderl<strong>and</strong><br />
Having a 3D image of an oak tree on page 3 of a digital biology<br />
textbook, would this be a distraction or a great visual aid for students?Performing<br />
a virtual dissection on a pig through simulation<br />
software, would this eco-friendly, not to mention animal-friendly,<br />
solution be better for students in terms of education <strong>its</strong>elf? Many<br />
wondering voices of parents have been shared at the site of e-<br />
Learning Week. As opposed to applying advanced technology to<br />
educational fields, government should set a clear purpose for e-<br />
Learning. As the ultimate goal of e-Government is to encourage<br />
citizen participation in problem solving, the question of to what<br />
extent are we going to allow the merge of technology in education<br />
must be examined, in order to establish effective guidelines.<br />
Andrew Yoo / infor@koreaittimes.com<br />
www.koreaittimes.com 91
Festival Eve<br />
fri,<br />
Art Fireworks Show
How to...<br />
Don't Look Now, But You Need a Pro<br />
How to Separate the Wheat From the Chaff When Looking for an Information Security<br />
Professional<br />
On the way to the office<br />
one morning, one of your<br />
company's employees sees a<br />
USB thumb drive digital media<br />
storage device laying on<br />
the ground near the front<br />
door of your company's office<br />
building. He picks it up<br />
<strong>and</strong> takes it to his office. He<br />
boots up his company computer<br />
<strong>and</strong> inserts the drive into<br />
a USB port, so that he can<br />
see what is on it. He thinks<br />
“Maybe that way I can figure<br />
out who it belongs to <strong>and</strong> return<br />
it to <strong>its</strong> rightful owner.”<br />
As he starts to browse the<br />
files on the thumb drive. He<br />
notices a folder that is called “company financials”. He clicks on<br />
the folder <strong>and</strong> inside sees a file called “company salaries”. His curiosity<br />
gets the better of him <strong>and</strong> he clicks on the file.<br />
At this point a Trojan horse application that is embedded in the<br />
document starts collecting all of the email addresses on the computer.<br />
Next, it sends a malicious program to all of the addresses<br />
that it finds. It harvests any passwords that are stored on the computer<br />
<strong>and</strong> sends them back to the bad guy who left the thumb drive<br />
on the ground outside the the front door of your company<br />
building. When the addressees that were found on the first victim's<br />
computer receive the malicious email that was send by the<br />
Trojan from your employee's email address, they open it to see<br />
what he has to say. The message says “click on this link to see pictures<br />
of the company Christmas party.” They click on the link<br />
<strong>and</strong> the malicious application starts harvesting their passwords<br />
<strong>and</strong> sending a copy of the malicious email to everyone in their address<br />
book. The flood of activity brings your corporate network to<br />
a screeching halt. Your IP phones stop working <strong>and</strong> your call center<br />
is out of business, not to mention the fact that the bad guy has<br />
received more passwords than he knows what to do with.<br />
Eventually the infected machines are taken off of the network <strong>and</strong><br />
communication is restored. Later that day, an employee in HR<br />
sends a document that contains confidential company information<br />
regarding a problematic<br />
situation that has arisen, due<br />
to some derogatory terms<br />
that were use by an executive<br />
of the company, to an attorney<br />
who the company had<br />
retained for consultation.<br />
Because the email <strong>and</strong> the<br />
document are not encrypted<br />
by the corporate email system,<br />
the confidential data is<br />
sent in the clear. There is a<br />
disgruntled former employee<br />
who is using hacker tools to<br />
monitor all of the data that<br />
leaves your network bound<br />
for the Internet. He harvests<br />
the confidential data <strong>and</strong><br />
posts it on a popular web site. The media picks the story up <strong>and</strong><br />
the cat is out of the bag. Now you have a publicity nightmare on<br />
your h<strong>and</strong>s. Calls start coming in from the board of directors.<br />
They say that they are going to recommend an audit to assess the<br />
state of the company's information h<strong>and</strong>ling practices. The bad<br />
day gets worse. About that time, a company analyst is updating<br />
the the enterprise database. She is copying <strong>and</strong> pasting data from<br />
a spreadsheet into fields in the database. She gets a call from her<br />
sister who is asking for their gr<strong>and</strong>mother's recipe for Ukrainian<br />
borsch. The analyst digs around in her files <strong>and</strong> finds gr<strong>and</strong>ma's<br />
recipe. She copies <strong>and</strong> pastes it in to an email <strong>and</strong> sends it to her<br />
sister. When she goes back to work on the database, she accidentally<br />
pastes the recipe into one of the fields. The recipe is very long<br />
<strong>and</strong> has some Cyrillic characters in it. The database, because error<br />
checking is not enabled, becomes corrupt, due to the volume of<br />
data <strong>and</strong> Cyrillic characters that it doesn't know how to parse.<br />
It doesn't take long before the analyst's supervisor figures out<br />
that the database is corrupt <strong>and</strong> calls the server manager with a request<br />
to restore the database from a backup. After some time has<br />
passed, the backup is located <strong>and</strong> restored to the server. Users try<br />
to access the data to no avail. It turns out that the most recent<br />
back up is bad. The next available good back up is a month old.<br />
That means that all the data that was entered in the last month<br />
94 KOREA <strong>IT</strong> TIMES | October 2010
How to...<br />
has to be reentered. You have to hire temps to come in <strong>and</strong> do the<br />
work, meanwhile no one has access to the data. Will this day ever<br />
end? If you had an Information Assurance (IA) or Information<br />
Security program, then user awareness training might have prevented<br />
the first guy from inserting the thumb drive into his computer.<br />
Awareness training <strong>and</strong> a good security architecture might<br />
have prevented the employee in HR form sending out unencrypted<br />
confidential data or the former employee from intercepting it.<br />
A robust back up strategy <strong>and</strong> routine vulnerability assessments<br />
for the database could have saved the inconvenience of manually<br />
updating the restored database. Did you say that auditors are<br />
coming to check on information<br />
h<strong>and</strong>ling policy compliance?<br />
Clearly you need an<br />
Information Assurance (IA)<br />
professional to establish your<br />
IA program <strong>and</strong> keep it up <strong>and</strong><br />
running. But where do you<br />
find one <strong>and</strong> then how do you<br />
know if he or she is any good?<br />
If you run a job vacancy announcement,<br />
you are likely to<br />
receive the resumes of every<br />
hacker wannabe, reformed<br />
script-kiddie <strong>and</strong> junior James<br />
Bond within the commuting<br />
area. They will try to impress<br />
you with tales of their explo<strong>its</strong><br />
in the underworld of computer<br />
hackery. Intermingled with the<br />
resumes of the these ill qualified<br />
aspiring cyber-warriors, will be a h<strong>and</strong>ful resumes from true<br />
IA professionals. But how can one tell them apart? That's where<br />
the (ISC)² comes in.<br />
The International Information Systems Security Certification<br />
Consortium, Inc., or (ISC)² , headquartered in the United States<br />
<strong>and</strong> with offices in London, Hong Kong <strong>and</strong> Tokyo, is the global,<br />
not-for-profit leader in educating <strong>and</strong> certifying information assurance<br />
professionals throughout their careers. They are recognized<br />
for Gold St<strong>and</strong>ard certifications <strong>and</strong> world class education<br />
programs. In November of 1988, “The Consortium” was formed<br />
among several professional organizations to create a global information<br />
security certification process for professionals <strong>and</strong> address<br />
the need for a st<strong>and</strong>ardized curriculum for the burgeoning profession.<br />
A series of strategy <strong>and</strong> planning meetings were held at<br />
Idaho State <strong>University</strong> <strong>and</strong> in Salt Lake City, Utah in the US.<br />
By 1992 the consortium had finalized creation of what is<br />
known as the Common Body of Knowledge, or the CBK for<br />
Information Security Professionals. The CBK refers to the ten<br />
“domains” of information assurance, which include Access<br />
Control, Application Development Security, Business<br />
Continuity <strong>and</strong> Disaster Recovery Planning, Cryptography,<br />
Information Security Governance <strong>and</strong> Risk Management, Legal,<br />
Regulations, Investigations <strong>and</strong> Compliance, Operations<br />
Security, Physical (Environmental) Security, Security<br />
Architecture <strong>and</strong> Design, <strong>and</strong> Telecommunications <strong>and</strong> Network<br />
Security. The (ISC)² has a number of certification programs<br />
where c<strong>and</strong>idates are qualified at various stages in the development<br />
of their Information Assurance careers. At the end of the<br />
bad day described above, the cert holder that you are looking for<br />
is the Certified Information Systems Security Professional, or<br />
CISSP. The (ISC)² has established<br />
criteria for becoming a<br />
c<strong>and</strong>idate for the certification,<br />
which includes completion of<br />
at least five full years of experience<br />
in information security /<br />
assurance <strong>and</strong> sponsorship by<br />
someone who is already a CIS-<br />
SP.<br />
Once accepted as a c<strong>and</strong>idate,<br />
certification requires successful<br />
completion of a 250<br />
question written test of the<br />
c<strong>and</strong>idates knowledge of the<br />
CBK, which must be completed<br />
within six hours. Most professionals<br />
prepare for approximately<br />
six months prior to taking<br />
the exam. The pass / fail<br />
rate is about 70 percent.<br />
Today, there are approximately<br />
60,000 CISSPs worldwide. Just because a person has the CIS-<br />
SP certification doesn't mean that they are an expert in all ten domains,<br />
or any of them for that matter. In fact, that is one of the<br />
knocks on the program. They say that the certification requires<br />
underst<strong>and</strong> these topics in a way in which a river might be described<br />
– a mile wide <strong>and</strong> a foot deep. In other words, in order to<br />
pass the exam a person has to have a broad knowledge of the concepts,<br />
but it does not require deep knowledge in any in order to<br />
pass. It's this writers experience that the person you select to implement<br />
your IA program should at least be an expert in one of<br />
the domains <strong>and</strong> the more the better.<br />
Obviously, there are a great many factors that one must consider<br />
when hiring an employee. The CISSP certification isn't perfect,<br />
but with all things being equal, pick the person who has those initials<br />
after their name, as opposed to the one that doesn't.<br />
Robert E. Weimer / bob@koreaittimes.com<br />
www.koreaittimes.com 95