25.03.2014 Views

Reaching for the Stars With Digital Convergence ... - Korea IT Times

Reaching for the Stars With Digital Convergence ... - Korea IT Times

Reaching for the Stars With Digital Convergence ... - Korea IT Times

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>Korea</strong>’s No.1 In<strong>for</strong>mation Technology Journal<br />

MARCH 2006 / Vol. 21<br />

www.ittimes.co.kr<br />

5F, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul, korea(135-832) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)514--7183<br />

<strong>Reaching</strong> <strong>for</strong> <strong>the</strong> <strong>Stars</strong><br />

<strong>With</strong> <strong>Digital</strong> <strong>Convergence</strong><br />

U.S. $8.80 / KOR. 8,500<br />

ISSN 1739-2950<br />

- <strong>Korea</strong>@CeB<strong>IT</strong> 2006 (Cover Story: pages 31~51)<br />

- MIC Policy 2006 u-<strong>IT</strong>839 Strategy (pages 14~15)<br />

- KICS, Time To Loosen Restrictions (pages 16~17)<br />

- Securing <strong>Korea</strong>’s Future Through FDI (pages 22~23)<br />

Price per copy (airmail delivery charge included): Asia US$13.00; North<br />

America, Europe and Middle East US$14.50, Africa, Central and South<br />

America, and South Pacific US$17.50.


2006-03-12006.3.410:47AM페이지2001채널맥(3443-0701)<br />

“Wireless Broadband World Forum 2006”<br />

22~25 May 2006, Hotel Lotte Jamsil, Seoul, <strong>Korea</strong><br />

http://www.wibro-world<strong>for</strong>um.org<br />

Cover-Page<br />

“Toward Successful WiBro(Mobile WiMAX) and 4G”<br />

Hosted by <strong>the</strong> Ministry of In<strong>for</strong>mation & Communication (MIC), <strong>Korea</strong>’s fleet engines of<br />

dynamic and evolving communication science and technology agencies are pleased to invite<br />

global business and technology leaders to join us at <strong>the</strong> “Wireless Broadband World Forum<br />

2006”, where you can also enjoy a leading edge of nationwide dynamic u-<strong>Korea</strong> project.<br />

Proposed agenda will be (subject to change):<br />

WiBro(Mobile WiMAX) <strong>for</strong> First and Second Days<br />

* Standardization, Policies and Services<br />

* System and Terminals<br />

* Business Model, Enterprise and Applications<br />

* Repeaters and Chip Technologies<br />

3G/4G Evolution and Tutorials <strong>for</strong> Third and Fourth Days<br />

* Vision of IMT-Advanced<br />

* 3G Evolution<br />

* Business Models, Systems and Terminals <strong>for</strong> 3G and 3G Evolution<br />

* Systems, Air Interfaces and Networks <strong>for</strong> IMT-Advanced<br />

* Tutorials<br />

Experiencing Commercial WiBro Services and Exhibitions <strong>for</strong> 4 Days<br />

Hosted by<br />

Ministry of In<strong>for</strong>mation & Communication (MIC)<br />

Organized by<br />

The <strong>Korea</strong>n Institute of Communication Sciences (KICS),<br />

Electronics and Telecommunications Research Institute (ETRI),<br />

International Cooperation Agency <strong>for</strong> <strong>Korea</strong> <strong>IT</strong> (ICA)<br />

Sponsored by<br />

KT, SK Telecom, Samsung Electronics, LG Electronics, POSDATA, LG-Nortel, KTF,<br />

LGT, and Etc.<br />

Contact<br />

Organizing Office (Voice: 82-2-720-0908,<br />

Email: wibro@hprco.com,world<strong>for</strong>um@kics.or.kr)<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 3


2006-03-12006.3.410:47AM페이지4001채널맥(3443-0701)<br />

Contents<br />

March 2006 / Vol. 21<br />

31 CeB<strong>IT</strong> Special<br />

<strong>Digital</strong> products with various functions<br />

originating from digital convergence to<br />

make conspicuous showing<br />

28 University/ Kyung Hee Cyber Education<br />

Ubiquitous University Offering Superior Cyber<br />

Education<br />

31 <strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />

32 <strong>Digital</strong> products with various functions originating from<br />

digital convergence to make conspicuous showing<br />

34 Wibro, DMB Overseas Promotion Bureau: DMB<br />

Spreads Wings to Overseas Markets<br />

36 KOSA Leads SW Firms Delegation to CeB<strong>IT</strong> 2006<br />

38 Opening <strong>the</strong> Door to <strong>the</strong> 4G Era<br />

40 Latest Trends in Multimedia Technology<br />

42 New Approaches to e-Trade and Home Security:<br />

INVESTCLUB<br />

44 Poised to Capture Overseas Markets: MultiChannel Labs<br />

46 <strong>Korea</strong>n SMEs at CeB<strong>IT</strong> 2006<br />

49 <strong>Korea</strong>n Firms at CeB<strong>IT</strong> 2006<br />

20<br />

<strong>Korea</strong>: Emerging Design Powerhouse?<br />

6 Publisher’s Message<br />

Wishing <strong>Korea</strong>n Firms Success at CeB<strong>IT</strong> 2006 Hannover!<br />

Expected “M1 Project” to Herald <strong>the</strong> $30,000 Per Capita Era<br />

7 Editorial<br />

Netizens’ Privacy Under Threat<br />

8 Expert Column<br />

The Robot Era-Coming Soon to Households Near You!<br />

10 Opinion<br />

CeB<strong>IT</strong> Offers Golden Opportunities to <strong>Korea</strong>’s SMEs<br />

12 Policy Directions<br />

Balanced Development of Software and Hardware<br />

14 Policy Direction<br />

MIC Unveils its Annual Operations Plan <strong>for</strong> 2006<br />

16 Academia/KICS<br />

Time to Loosen Restrictions<br />

18 New Growth Engine/ Energy<br />

MOCIE Focuses on Energy Creation as New Growth Engine<br />

20 New Growth Engine/ Design Powerhouse<br />

<strong>Korea</strong>: Emerging Design Powerhouse?<br />

22 Open <strong>Korea</strong>/ Invest <strong>Korea</strong> Head<br />

Securing <strong>Korea</strong>’s Future through FDI<br />

24 <strong>IT</strong> Leader/ president Byun Bo-kyung, Kolon Data<br />

Communication<br />

Managing <strong>the</strong> Change from ‘E’ to ‘U’<br />

26 Financing <strong>IT</strong>/ <strong>Korea</strong>n Re<br />

Re, a Reinsurance Firm Poised to Rank Among Global Top 10<br />

by 2020<br />

VoIP/ VON Spring 2006<br />

52 World’s VoIP Experts Head <strong>for</strong> San Jose<br />

53 LG-Nortel: Canadian-<strong>Korea</strong>n Partnerships Making<br />

Waves<br />

55 Samsung Networks: The Customer Comes First<br />

57 Skype: <strong>Korea</strong>’s Premier e-Commerce Community<br />

On <strong>the</strong> Scene Report<br />

58 iPark Beijing: Smoothing <strong>the</strong> Way in China<br />

60 Industry/ SEMI <strong>Korea</strong><br />

SEMICON 2006 Sets New Standards<br />

62 Game Industry/ KAIA<br />

Amusement Arcade Industry Faces Hurdles<br />

People<br />

64 Serving Second Term as KADO president<br />

Deputy Prime Minister Kim Reconsiders Support Project<br />

<strong>for</strong> Top Scientists<br />

KIPO to Shorten Patent Screening Period to 10 Months<br />

65 Former MOCIE Minister Selected as New Head of K<strong>IT</strong>A<br />

52 VoIP/VON Spring 2006<br />

66 New MOCIE Minister Outlines Roadmap <strong>for</strong> Year Ahead<br />

Shin Bak-jae Appointed as Chairman of FORCA<br />

India Special<br />

68 India Super <strong>IT</strong> Power and Paradise of Wellness<br />

70 Incredible India: <strong>Korea</strong>n Flocking to India <strong>for</strong> Healthcare,<br />

Tourism and Buddhist Roots<br />

<strong>IT</strong> Essay<br />

72 Applying <strong>Digital</strong> Technology to <strong>Korea</strong>’s ‘Hallyu’ Boom<br />

74 MIC News<br />

MI Project to Make <strong>Korea</strong> Global Mobile Leader<br />

75 MIC and EUCCK Sign an Agreement <strong>for</strong> <strong>IT</strong> Cooperation<br />

MIC and MOCT Sign MOU on ‘u-City’ Construction<br />

76 ICT News Panorama<br />

Busan Aims to Host <strong>the</strong> 17th World Congress on <strong>IT</strong>S<br />

Samsung Forms Alliance <strong>for</strong> Standardization of Portable <strong>IT</strong><br />

Devices<br />

<strong>Korea</strong> and Guatemala Conclude <strong>IT</strong> Cooperation Agreement<br />

Global Semiconductor Market to Grow 9.5% to $258 billion<br />

84 Country Report<br />

Mystical Morocco Embraces ICT<br />

86 News Panorama<br />

Busan New Port in Full Swing<br />

BPA Bidding Strongly to Host 2011 IAPH Conference in Busan<br />

88 News Briefs<br />

90 2006 Global Exhibition Schedule<br />

92 Jobseekers & Openings<br />

94 Company Directory<br />

Chairman & Publisher<br />

Executive Advisor<br />

President & Publisher<br />

Executive Director<br />

Editor- in- Chief<br />

Senior Editor<br />

Managing Editor<br />

Editorial Director<br />

<strong>IT</strong> Industry Editors<br />

Business Editor<br />

Senior Reporter<br />

Contributing Writers<br />

Staff Reporters<br />

Photorgrapher<br />

Advertising Manager<br />

Art Director<br />

Designers<br />

Internet Manager<br />

Business Manager<br />

Circulation Manager<br />

Administration Manager<br />

PR Manager<br />

Sales & Marketing Manager<br />

Publication Team Manager<br />

Financial Auditor<br />

Financial Team<br />

Correspondents<br />

N.America<br />

Europe<br />

Sou<strong>the</strong>ast Asia<br />

Far East<br />

China<br />

Oceania<br />

SW Asia<br />

M.East<br />

Kim Tae -sub<br />

Han Kon- ju<br />

Monica Jung Younboo<br />

Shin Hyun Doo<br />

Monica Jung Younboo<br />

Peter W.Strydom<br />

Yeo Hong Il<br />

Lee Kyung Hwan<br />

Kim In Ki<br />

Lee Chung Moo<br />

Lee Kang- Soon<br />

Jeffrey D. Bohn<br />

Koo Won-hum<br />

Yeon Choul Woong<br />

Lee Suk Woo<br />

Bluellet Choi<br />

Shin Sung-won<br />

Shin Doo hyo<br />

Kim in-ki<br />

Cho Hee-sang<br />

Ryu Mi Ja<br />

Bok Dong-kyu<br />

Kim Chang ho<br />

Park Mi-Jung<br />

Kim Si-hwan<br />

Kim Rae-ho<br />

Yoon Jong-jin<br />

Yoon Hee-Joo<br />

Choi Eun-kyung<br />

Cheon Hong-joo<br />

James Joo young-hoon<br />

Choi Young-zun. Lee Sung-ki<br />

Lee Jin-bok<br />

Kim Moon-soo<br />

Chun Jong Sung<br />

You In-kyung<br />

Choi Duk-hee<br />

Chung Jung-ja<br />

Overseas Sales/Distribution Agents ( Reference: www.ittimes.co.kr)<br />

<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> Guide<br />

Published by KDC <strong>Times</strong> Co of <strong>the</strong> KDC Group<br />

5F, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul,<br />

korea(135-010)<br />

Tel: (82-2)3459-0664//0621/0678/0671~79<br />

Http://www.ittimes.co.kr<br />

E-mail: info@ittimes.co.kr<br />

Under <strong>the</strong> pertinent registration No. RA-09536 on Oct.2, 2003<br />

Advertising<br />

Te l: (82-2)3459-0664 Fax: (82-2)569-5160/69<br />

Subscription & Circulation<br />

Tel : ( 82-2)3459-0678/0583<br />

Subscription Rate by Air Mail<br />

Newsstand in South <strong>Korea</strong>: US$ 7.99(8.500 won)per copy<br />

<strong>With</strong>in South <strong>Korea</strong>: US$86.30(91.800won)per year(12 issues)<br />

Far East:US$129.50per year(12 issue)<br />

Sou<strong>the</strong>ast Asia: US$ 215.80 per year(12 issues)<br />

N. America, Europe, Oceania, SW Asia, M.East: US$ 268.90<br />

Per year ( 12 issues)


2006-03-12006.3.410:47AM페이지6001채널맥(3443-0701)<br />

Publisher’s Message<br />

Editorial<br />

Wishing <strong>Korea</strong>n Firms Success at CeB<strong>IT</strong> 2006 Hannover!<br />

Expected “M1 Project” to Herald <strong>the</strong> $30,000 Per Capita Era<br />

Netizens’ Privacy Under Threat<br />

<strong>With</strong> <strong>the</strong> “M1 Project,” <strong>the</strong> <strong>Korea</strong>n government is one step closer<br />

toward realizing its goal of being “Mobile No.1 Country in <strong>the</strong><br />

World.” We are keeping an eye on <strong>the</strong> fact that <strong>Korea</strong>’s mobile industry<br />

technology and market competitiveness are being considered as <strong>the</strong> most<br />

promising field to accomplish earlier than expected per capita national income<br />

of $20,000 and <strong>the</strong> entry into <strong>the</strong> $30,000 era. We would like to urge <strong>the</strong><br />

Ministry of In<strong>for</strong>mation and Communication (MIC) to fur<strong>the</strong>r ef<strong>for</strong>ts which are<br />

under way under <strong>the</strong> slogan of “100% M-Literacy,” as well as “0% M-Virus” in<br />

order to accomplish 10 million mobile broadband subscribers, and to secure<br />

30% of <strong>the</strong> world’s terminal market, 50% of <strong>the</strong> world mobile terminal core<br />

parts market, as well as 15% of <strong>the</strong> global B3G system market.<br />

Kim Tae-sub<br />

In addition to this M1 Project, MIC’s Wibro & DMB Overseas Promotion Chairman and Publisher<br />

Bureau activities also are attracting hot interest from associated business circles,<br />

as this is considered to be <strong>the</strong> watershed year <strong>for</strong> <strong>Korea</strong>’s DMB or Wibro overseas inroads. As <strong>the</strong><br />

newly established Bureau’s Director-General points out, <strong>Korea</strong>’s approach to <strong>the</strong> overseas markets<br />

through a combination of <strong>the</strong> cutting edges of DMB and Wibro is expected to pay off in a race with<br />

Europe’s DVB-H, whose framework is inferior, including its weak points in terms of sports real<br />

game relay etc. in comparison with our DMB which shows its strengths in sports game relay and disaster<br />

warning systems. We believe that <strong>Korea</strong> DMB’s edge should convince <strong>for</strong>eign mobile network<br />

operators that our DMB could offer golden business opportunities in Europe.<br />

Also, since <strong>the</strong> government selected intelligent robots as one of <strong>the</strong> 10 new growth engines of <strong>the</strong><br />

economy, it is necessary to make <strong>the</strong> best use of investment and adequately assign <strong>the</strong> roles to be<br />

taken up by those seeking to commercialize <strong>the</strong> technologies. To highlight <strong>the</strong> importance of robot<br />

power, in this month’s issue we feature a special contribution by ETRI president Yim Chu-hwan. As<br />

he explained in detail, <strong>the</strong> government <strong>for</strong> example needs to promote trial projects with public procurement<br />

programs and provide assistance to SMEs to streamline <strong>the</strong> investment and create a new<br />

market. Above all, it needs to facilitate businesses to have a mindset to make continued investments.<br />

Moreover, comprehensive government assistance is required so that division of roles among participants<br />

can be well-organized.<br />

On <strong>the</strong> overseas exhibition front, <strong>the</strong> CeB<strong>IT</strong> 2006 Hannover, Germany which will kick off from<br />

March 9, is promising to offer golden opportunities <strong>for</strong> <strong>Korea</strong>’s large <strong>IT</strong>-related companies as well<br />

as SMEs, opening <strong>the</strong> stage <strong>for</strong> displaying latest technologies of digital convergence. In that respect,<br />

<strong>the</strong> Cover Story of <strong>the</strong> March issue of The <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> explores some of <strong>the</strong> benefits which <strong>the</strong><br />

2006 CeB<strong>IT</strong> 2006 will provide <strong>Korea</strong>n participants, as its includes <strong>the</strong>ir state-of-<strong>the</strong>-art latest technologies<br />

and products plus an in-depth report, by president Eugene Jun, <strong>the</strong> Incheon In<strong>for</strong>mation<br />

Technology Industry Promotion Agency, regarding <strong>the</strong> CeB<strong>IT</strong> 2006.<br />

We wish all participating companies success in Hannover!<br />

Kim Tae-sub<br />

The thorny issue of Internet privacy and identity <strong>the</strong>ft<br />

has again been making headlines in South <strong>Korea</strong> over<br />

<strong>the</strong> past weeks, following <strong>the</strong> disclosure that hackers had<br />

stolen <strong>the</strong> identities of more than 200,000 people who<br />

had registered <strong>for</strong> <strong>the</strong> popular online game, Lineage.<br />

More than two million <strong>Korea</strong>ns are apparently registered<br />

users of <strong>the</strong> game, owned by <strong>the</strong><br />

company NCSoft.<br />

This breach of privacy<br />

predictably resulted in a public<br />

outrage over <strong>the</strong> issue of identity<br />

security, which has <strong>for</strong>ced <strong>the</strong><br />

government to step in and take<br />

measures to protect Netizens from<br />

such crimes.<br />

The Ministry of In<strong>for</strong>mation<br />

and Communication (MIC)<br />

<strong>the</strong>re<strong>for</strong>e announced on Feb. 16<br />

that it would launch an antiidentification<br />

<strong>the</strong>ft campaign by<br />

reviewing subscription policies of<br />

100,000 local websites to check<br />

whe<strong>the</strong>r <strong>the</strong>y leaked resident<br />

registration numbers and o<strong>the</strong>r<br />

personal in<strong>for</strong>mation. In addition, <strong>the</strong> ministry is<br />

considering banning Internet sites from using <strong>the</strong><br />

resident numbers <strong>for</strong> confirming <strong>the</strong> identification of<br />

new subscribers.<br />

NCSoft, South <strong>Korea</strong>’s largest game company, said<br />

that it would adopt a mobile-phone certification system<br />

after receiving severe damage to its credibility. The firm<br />

planned to implement <strong>the</strong> new system by <strong>the</strong> end of<br />

February, which will prevent hackers from using o<strong>the</strong>r<br />

peoples’ personal in<strong>for</strong>mation to create game accounts.<br />

Besides NCSoft, most of <strong>Korea</strong>’s gaming portals or<br />

Internet sites are mandating new subscribers to provide<br />

<strong>the</strong>ir names and resident registration numbers. When<br />

ending up in <strong>the</strong> hands of criminals, citizenship numbers<br />

become dangerous because <strong>the</strong>y include so much<br />

personal, sensitive in<strong>for</strong>mation. The 13-digit number<br />

system used on <strong>Korea</strong>ns’ resident registration cards is a<br />

combination of birth date, gender, <strong>the</strong> first registration<br />

region and registration order.<br />

In this sense, <strong>the</strong> MIC faces a dilemma because<br />

frequent use of resident numbers is risky - yet <strong>the</strong> realname<br />

system is needed to stop unscrupulous Web users<br />

from posting libelous photographs,<br />

video footage or remarks, which is<br />

ano<strong>the</strong>r emerging social problem.<br />

For this reason, <strong>the</strong> MIC last<br />

year introduced a new online<br />

identification system based on five<br />

alternative types of foolproof ID to<br />

replace <strong>the</strong> resident numbers.<br />

However, this praiseworthy<br />

initiative has not been widely<br />

accepted because most Internet<br />

portals refuse to adopt any one of<br />

<strong>the</strong>m, claiming it would impose a<br />

substantial financial burden to set<br />

up new databases. In fact, <strong>the</strong>y have<br />

no obligation to do so because <strong>the</strong><br />

policy is just a guideline, not a<br />

coercive measure.<br />

In this climate, NCSoft also looks set to phase in a<br />

new system while, at <strong>the</strong> same time, neglecting <strong>the</strong> MIC<br />

project. Instead of moving to one of <strong>the</strong> five new<br />

alternatives, it has decided to complicate things <strong>for</strong><br />

identity thieves while basically depending on <strong>the</strong> use of<br />

resident numbers. The new sign-up system, which will<br />

be introduced by NCSoft, will require people to enter<br />

<strong>the</strong>ir mobile phone numbers toge<strong>the</strong>r with resident<br />

numbers.<br />

Although <strong>the</strong> MIC has yet to decide whe<strong>the</strong>r or not it<br />

will make it compulsory <strong>for</strong> firms to adopt <strong>the</strong> new<br />

<strong>for</strong>mula, it is clear that urgent and decisive intervention<br />

by government is needed to prevent a repetition of <strong>the</strong><br />

Lineage fiasco. The measures introduced by Lineage<br />

and its counterparts are unlikely to be sufficient<br />

deterrence to <strong>the</strong> new breed of Cyber criminals.<br />

6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 7


2006-03-12006.3.410:47AM페이지8001채널맥(3443-0701)<br />

Expert Column<br />

The Robot Era--Coming Soon<br />

to Households Near You!<br />

Intelligent robots selected as one of <strong>the</strong> 10 new growth<br />

engines of <strong>the</strong> <strong>Korea</strong>n economy<br />

By Yim Chu-hwan<br />

Robots are fast emerging as partners in<br />

our daily lives. According to a recent<br />

survey by <strong>the</strong> news media, it was<br />

found out that a robot cleaner was chosen<br />

as <strong>the</strong> second most wanted item after PDP<br />

TV among <strong>the</strong> electronic goods considered<br />

by brides to be necessary <strong>for</strong> marriage<br />

gifts. In <strong>the</strong> case of Japan, too, robots have<br />

become cherished items to elderly people.<br />

It has been reported that elderly people in<br />

Japan are taking care of Aibo robot dogs as<br />

if <strong>the</strong>y were <strong>the</strong>ir offspring. Moreover,<br />

Paro, <strong>the</strong> <strong>the</strong>rapeutic robot seal, is said to<br />

give com<strong>for</strong>t to elderly patients in hospitals.<br />

In this manner, intelligent robots are<br />

anticipated to faithfully execute <strong>the</strong> role as<br />

friendly partners to elderly people at a time<br />

of <strong>the</strong> society’s transition into an aged society.<br />

It seems that it is not a thing of <strong>the</strong> distant<br />

future wherein robots will become<br />

partners to our leisurely lives and provide<br />

us with knowledge-based services.<br />

In addition to <strong>the</strong> examples a<strong>for</strong>ementioned,<br />

it is thought that intelligent robots,<br />

mounted with ever more advanced functions,<br />

will be utilized in various fields to<br />

per<strong>for</strong>m special tasks that include not only<br />

those of medical service and national<br />

defense but also public facility control at<br />

major sites and operations to be carried out<br />

under extreme conditions.<br />

In 2002, <strong>the</strong> government selected intelligent<br />

robot as one of <strong>the</strong> 10 new growth<br />

engines of <strong>the</strong> economy. Since <strong>the</strong>n, <strong>the</strong><br />

government has played a leading role in<br />

presiding over R&D activities while <strong>the</strong><br />

private sector, which includes large conglomerates<br />

as well as dozens of small and<br />

mid-sized venture firms, has strived to<br />

develop robots <strong>for</strong> <strong>the</strong>ir commercial use.<br />

In order to bear fruit from such an<br />

endeavor, it is necessary to make <strong>the</strong> best<br />

use of investment and adequately assign<br />

<strong>the</strong> roles to be taken up by those seeking to<br />

commercialize <strong>the</strong> technologies. To<br />

streamline <strong>the</strong> investment and create a new<br />

market, <strong>the</strong> government, <strong>for</strong> instance,<br />

needs to promote trial projects with public<br />

procurement programs and provide assistance<br />

to SMEs. Above all, it needs to facilitate<br />

businesses to have a mindset to make<br />

continued investment.<br />

Moreover, comprehensive government<br />

assistance is required so that division of<br />

roles among participants can be well organized.<br />

By doing so, SMEs can concentrate<br />

on developing high-tech parts and modules<br />

while large conglomerates can devote <strong>the</strong>ir<br />

energies to such tasks as systems integration<br />

and packaging. On <strong>the</strong> part of research<br />

institutions, too, <strong>the</strong>y can focus on developing<br />

technologies <strong>for</strong> <strong>the</strong> production of<br />

standard components with high completion<br />

rates and make technology innovations and<br />

transfers.<br />

From <strong>the</strong> technological standpoint, it is<br />

true that <strong>Korea</strong> is a little behind when compared<br />

with Japan and o<strong>the</strong>r advanced countries<br />

in <strong>the</strong> field of robot hardware.<br />

However, <strong>Korea</strong> has gained world recognition<br />

<strong>for</strong> its technological prowess in <strong>the</strong> <strong>IT</strong><br />

field. Helped by such technological<br />

strength, combined with <strong>the</strong> utilization of<br />

new <strong>IT</strong> technologies, <strong>the</strong> automobile industry,<br />

<strong>for</strong> example, is witnessing added values<br />

being created with <strong>the</strong> effect of reviving<br />

<strong>the</strong> industry as a whole.<br />

Similarly, <strong>the</strong> robot industry, too, is<br />

anticipated to see new values and markets<br />

being created through <strong>the</strong> industry’s convergence<br />

with <strong>IT</strong> technologies despite<br />

Yim Chu-hwan,<br />

president of ETRI<br />

technological weakness in hardware. In<br />

this vein, <strong>the</strong> Ministry of In<strong>for</strong>mation and<br />

Communication has proposed a new paradigm<br />

dubbed “Ubiquitous Robot<br />

Companion (URC)” <strong>for</strong> advancing <strong>the</strong><br />

robot industry.<br />

The Robot Age of one robot <strong>for</strong> every<br />

household is <strong>for</strong>ecast to come to us soon.<br />

Moreover, it will be possible to experience<br />

various in<strong>for</strong>mation services based on converged<br />

functions such as cleaning, home<br />

security, and entertainment. As a matter of<br />

fact, a trial operation of robots, and specifically<br />

64 multi-functional robots placed in a<br />

house, has already been per<strong>for</strong>med in late<br />

last year as part of <strong>the</strong> government’s URC<br />

project. Moreover, <strong>the</strong> government plans to<br />

launch a similar trial service to several<br />

thousand households later this year <strong>for</strong> <strong>the</strong><br />

widespread use of multi-functional<br />

“national robots” to be supplied at around<br />

one million won.<br />

In <strong>the</strong> “Ubiquitous Age,” tailor-made<br />

in<strong>for</strong>mation services provided by intelligent<br />

robots will be readily available, since in<strong>for</strong>mation<br />

terminals connected to both <strong>the</strong> fixed<br />

and wireless network will be present at every<br />

corner of human life. The brain part of an<br />

intelligent robot needed to provide services<br />

one after ano<strong>the</strong>r will be controlled and operated<br />

by a mighty central server capable of<br />

recognizing various situations.<br />

In order to expedite such life-convenient<br />

intelligent age of robots, <strong>the</strong> industry,<br />

academia and research institutions should<br />

join <strong>for</strong>ces and do <strong>the</strong>ir best on <strong>the</strong>ir part.<br />

Moreover, comprehensive assistance by<br />

<strong>the</strong> government, too, should be carried out<br />

at <strong>the</strong> same time.<br />

What time weakens, nature can streng<strong>the</strong>n.<br />

It can add years to life. It can ease <strong>the</strong> stress of modern living. And it<br />

can even improve immunity. It’s <strong>the</strong> ‘science of life’, and as old as mankind.<br />

It uses self-knowledge and self-care to bring harmony to your mind,<br />

body and soul - with secrets ga<strong>the</strong>red from leaves, flowers, roots,<br />

oils and stones, Ayurveda will nourish you. Much like Incredible !ndia.<br />

8 _ March 2006 KOREA <strong>IT</strong> TIMES


2006-03-12006.3.410:47AM페이지10001채널맥(3443-0701)<br />

Opinion<br />

Lights to <strong>the</strong> world, love to our neighbours.<br />

CeB<strong>IT</strong> Offers Golden<br />

Opportunities to <strong>Korea</strong>’s SMEs<br />

By Eugene Jun<br />

Eugene Jun, president of <strong>the</strong> Incheon<br />

In<strong>for</strong>mation Technology Industry<br />

Promotion Agency (I<strong>IT</strong>PA)<br />

CeB<strong>IT</strong> Hannover, one of <strong>the</strong> world’s<br />

most acclaimed exhibitions in <strong>the</strong> field<br />

of in<strong>for</strong>mation and telecommunications,<br />

will kick off its 21st annual event on<br />

March 9.<br />

In 2005, <strong>the</strong> exhibition certainly lived up<br />

to its reputation as a world-renowned showcase<br />

<strong>for</strong> <strong>IT</strong> products, with <strong>the</strong> participation of<br />

6,246 companies from 69 countries, demonstrating<br />

<strong>the</strong>ir technological prowess to over<br />

470,000 visitors.<br />

For this year, too, global companies such<br />

as Microsoft, IBM, Dell and HP have been<br />

preparing <strong>for</strong> <strong>the</strong> event determined not to<br />

dent <strong>the</strong>ir reputations. On <strong>Korea</strong>’s part, too,<br />

such big names as Samsung and LG are set<br />

to take part, while KOTRA and <strong>the</strong> <strong>Korea</strong><br />

Electronics Association plan to assist small<br />

and mid-sized <strong>IT</strong> enterprises (SMEs) <strong>for</strong><br />

<strong>the</strong>ir participation in <strong>the</strong> <strong>Korea</strong>n Pavilion<br />

with 124 booths.<br />

To SMEs in <strong>the</strong> <strong>IT</strong> field, CeB<strong>IT</strong>,<br />

Hannover, Germany is highly important.<br />

Whereas <strong>the</strong> CES held annually in Las<br />

Vegas in <strong>the</strong> United States in <strong>the</strong> early part of<br />

<strong>the</strong> year has a distinct characteristic of being<br />

a showroom <strong>for</strong> displaying new products,<br />

CeB<strong>IT</strong> has maintained its fame as an exhibition<br />

where <strong>IT</strong> companies reap <strong>the</strong> fruits<br />

through <strong>the</strong> signing of contracts with buyers.<br />

For some time, <strong>Korea</strong>n companies have<br />

taken part in CeB<strong>IT</strong> and satisfactorily<br />

demonstrated <strong>Korea</strong>’s strength in <strong>the</strong> <strong>IT</strong><br />

field. In <strong>the</strong> case of Incheon-based <strong>IT</strong> companies,<br />

too, 13 companies have succeeded last<br />

year in concluding contracts worth 23.58<br />

million dollars. In some cases, <strong>the</strong> contract<br />

money has far surpassed a company’s yearly<br />

revenue.<br />

For <strong>the</strong> past three years, <strong>Korea</strong>’s <strong>IT</strong><br />

industry has led <strong>the</strong> nation’s economy with a<br />

19% growth on average, accounting <strong>for</strong><br />

about 15% of <strong>the</strong> GDP and 27% of exports.<br />

It has secured <strong>the</strong> world’s top competitiveness<br />

in <strong>the</strong> fields of semiconductors, mobile<br />

phones and PDPs while quite a number of<br />

competitive SMEs have also sprung up.<br />

Never<strong>the</strong>less, <strong>the</strong> energetic <strong>IT</strong> industry is virtually<br />

dependent on a few conglomerates.<br />

From <strong>the</strong> perspective of job-creation, SMEs<br />

acting as <strong>the</strong> basis of <strong>the</strong> nation’s economy,<br />

<strong>the</strong> competition in <strong>the</strong> domestic market has<br />

become ever fiercer, with a limited market.<br />

Moreover, <strong>the</strong>se SMEs are faced with growing<br />

difficulties due to <strong>the</strong> relentless chase by<br />

latecomers of developing nations, including<br />

China. Under such circumstances, I would<br />

like to make few suggestions to <strong>Korea</strong>n <strong>IT</strong><br />

SMEs to capitalize on <strong>the</strong> CeB<strong>IT</strong> and<br />

become world-renowned global companies.<br />

Firstly, it is important that <strong>the</strong>y unfold<br />

marketing and compete in overseas markets<br />

with <strong>the</strong>ir own brands. For some time, many<br />

<strong>IT</strong> companies have adopted <strong>the</strong> Original<br />

Equipment Manufacturer (OEM) method <strong>for</strong><br />

export as <strong>the</strong>y have regarded it to be less<br />

risky, possibly due to <strong>the</strong> considerable hurdles<br />

in making inroads into overseas markets.<br />

And yet, <strong>the</strong>se companies should do away<br />

with <strong>the</strong> practice of engaging in price competition<br />

with rival companies from developing<br />

nations <strong>for</strong> <strong>the</strong> sake of creating high values<br />

and securing mid and long-term marketing<br />

channels. They should compete with <strong>the</strong>ir<br />

own brands while properly managing buyers<br />

from drifting away and enhancing <strong>the</strong> market<br />

recognition of <strong>the</strong>ir brands. Since CeB<strong>IT</strong><br />

Hannover is <strong>the</strong> world’s top stage <strong>for</strong> buyers,<br />

it is time to find ways to overcome challenges<br />

in <strong>the</strong> global market through one’s<br />

own brands, however difficult and tiresome<br />

it may be.<br />

Secondly, it is advantageous to make <strong>the</strong><br />

best use of <strong>IT</strong> promotion agencies at home<br />

and abroad. As <strong>the</strong>re will be more than 6,000<br />

companies immersed in stiff competition <strong>for</strong><br />

marketing at CeB<strong>IT</strong>, it is essential to secure<br />

overseas distribution channels and unfold<br />

various sales activities. However, it requires<br />

time and energy to have a good grasp of local<br />

markets and prepare countermeasures.<br />

Today, <strong>IT</strong> promotion agencies, including<br />

KOTRA and <strong>the</strong> <strong>Korea</strong> Electronics<br />

Association, share in<strong>for</strong>mation on overseas<br />

markets and have been engaged in a mission<br />

to assist <strong>the</strong> carefully-selected <strong>IT</strong> companies<br />

seek opportunities overseas under <strong>the</strong><br />

umbrella of “<strong>IT</strong> <strong>Korea</strong>.” Accordingly, if one<br />

makes <strong>the</strong> best use of putting such cooperation<br />

into practice, one can bring about new<br />

breakthroughs by saving considerable time<br />

and money and raise <strong>the</strong> chances of a business<br />

success.<br />

Thirdly, <strong>the</strong> benefits of participating in<br />

overseas exhibitions can be elevated only<br />

when sought relentlessly. An instance of this<br />

can be seen in a company that succeeded in<br />

concluding a contract through a re-encounter<br />

with a buyer at G<strong>IT</strong>EX following a similar<br />

one at CeB<strong>IT</strong>. By making prearrangements<br />

with buyers <strong>for</strong> encounters at Hannover, one<br />

can expand human networking. Moreover,<br />

when one wins <strong>the</strong> confidence of buyers<br />

through continuous participation in exhibitions<br />

and contacts with buyers, <strong>the</strong> subsequent<br />

fruits will be enriched.<br />

The competition among nations and companies<br />

in <strong>the</strong> world <strong>IT</strong> market is growing<br />

more and more intense. If it were not a global<br />

<strong>IT</strong> company with a worldwide network, <strong>the</strong><br />

opening of overseas markets by SMEs alone<br />

is thought to be extremely difficult.<br />

Moreover, <strong>the</strong> stiff competition among<br />

SMEs and <strong>the</strong> business environment surrounding<br />

<strong>the</strong> world market have become and<br />

continue to be more unfavorable to SMEs<br />

with <strong>the</strong> passing of time. Never<strong>the</strong>less, <strong>the</strong><br />

future prospects are bright, as <strong>Korea</strong>’s image<br />

as a high-tech power has already been disseminated<br />

and <strong>the</strong> expectations <strong>for</strong> “<strong>IT</strong><br />

<strong>Korea</strong>” have resulted in <strong>the</strong> choosing of<br />

<strong>Korea</strong>n products. I hope that <strong>Korea</strong>n SMEs<br />

in <strong>the</strong> <strong>IT</strong> field can expand <strong>the</strong>ir technological<br />

power and growth prospects through 2006<br />

CeB<strong>IT</strong> and lay <strong>the</strong> basis <strong>for</strong> becoming<br />

invaluable players on <strong>the</strong> global scene.<br />

1 0 _ March 2006 KOREA <strong>IT</strong> TIMES


2006-03-12006.3.410:47AM페이지12001채널맥(3443-0701)<br />

Policy Directions<br />

Assemblyman calls <strong>for</strong> balanced<br />

development to ensure global<br />

competitiveness through quality<br />

institutional foundation<br />

Balanced Development of Software and Hardware<br />

The government should seek<br />

balanced development of software<br />

and hardware industries this year to<br />

upgrade <strong>the</strong> competitiveness of <strong>the</strong><br />

nation’s <strong>IT</strong> industry, Lee Hae-bong,<br />

chairman of <strong>the</strong> Science Technology<br />

In<strong>for</strong>mation and Communication<br />

Committee of <strong>the</strong> National Assembly, said.<br />

Noting that <strong>the</strong> nation’s <strong>IT</strong> policy has<br />

been focused on hardware, including semiconductors,<br />

handsets and LCD, Lee said,<br />

“The government needs to actively foster<br />

<strong>the</strong> software industry, which has been relatively<br />

neglected, from now on <strong>for</strong> balanced<br />

development of <strong>the</strong> software and hardware<br />

industries.”<br />

In an interview with <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>, he<br />

said, “<strong>With</strong> <strong>the</strong> advent of digital convergence<br />

era covering DMB, WiBro and<br />

IPTV, <strong>the</strong> convergence trend between<br />

communication and broadcasting has been<br />

accelerated <strong>the</strong>se days. To effectively cope<br />

with such a change and offer services to<br />

maximize customers’ satisfaction, we<br />

should create a proper institutional foundation.<br />

“To secure international competitiveness<br />

of <strong>the</strong> <strong>IT</strong> industry, it is also very<br />

important to actively foster small and<br />

medium-sized <strong>IT</strong> venture companies producing<br />

parts and materials, a base of <strong>the</strong> <strong>IT</strong><br />

industry,” said <strong>the</strong> veteran lawmaker.<br />

In order to help domestic <strong>IT</strong> industry<br />

secure global competitiveness and keep<br />

sustainable growth, <strong>the</strong> government should<br />

encourage balanced development of large<br />

and smaller companies through mutual survival,<br />

said Lee.<br />

On <strong>the</strong> pending issues of <strong>Korea</strong>’s in<strong>for</strong>mation<br />

and communication industry, he<br />

said that <strong>the</strong> <strong>IT</strong> industry, a hero to help <strong>the</strong><br />

nation overcome <strong>the</strong> 1997-1998 Asian<br />

financial crisis, has played a locomotive<br />

role of <strong>the</strong> national economic growth.<br />

The <strong>IT</strong> industry is also <strong>the</strong> futuregrowth<br />

power engine of <strong>Korea</strong>, which will<br />

Lee Hae-bong, chairman of <strong>the</strong> Science<br />

Technology In<strong>for</strong>mation and<br />

Communication Committee of <strong>the</strong><br />

National Assembly<br />

lead <strong>the</strong> national economy in <strong>the</strong> coming<br />

years, <strong>the</strong> seasoned lawmaker said.<br />

Thanks to <strong>the</strong> government’s policy to<br />

foster <strong>the</strong> <strong>IT</strong> field strategically, <strong>Korea</strong> is<br />

now leading <strong>the</strong> global market in terms of<br />

memory semiconductors, mobile phones<br />

and LCD.<br />

<strong>Korea</strong> is also widely recognized as <strong>the</strong><br />

top-tier in<strong>for</strong>matization country in <strong>the</strong><br />

world, securing <strong>the</strong> No. 1 position in <strong>the</strong><br />

<strong>IT</strong>U digital opportunity index and <strong>the</strong> No.<br />

5 in <strong>the</strong> UN electronics government<br />

index.<br />

“However, to beat off latecomers<br />

among developing countries, including<br />

China and Taiwan, <strong>the</strong>re are still many<br />

tasks <strong>for</strong> <strong>Korea</strong> to be solved, including<br />

The following are excerpts from an<br />

interview with Lee Hae-bong, chairman of<br />

<strong>the</strong> Science Technology In<strong>for</strong>mation and<br />

Communication Committee of <strong>the</strong> National<br />

Assembly:<br />

Q: Would you describe <strong>the</strong> activities<br />

of <strong>the</strong> Science Technology In<strong>for</strong>mation<br />

and Communication Committee of <strong>the</strong><br />

National Assembly and its key plans <strong>for</strong><br />

2006?<br />

A: The committee is in charge of<br />

development of science technology and<br />

national in<strong>for</strong>matization through screening<br />

of bills related to science technology and<br />

in<strong>for</strong>mation technology, inspection of<br />

administration affairs, and investigation<br />

activities.<br />

The business scope of <strong>the</strong> committee<br />

ranges from policies on details of science<br />

technology and in<strong>for</strong>mation &<br />

communication technology to technology<br />

processing policies pertaining<br />

comprehensive meanings.<br />

In keeping with <strong>the</strong> rapid development<br />

of science technology and in<strong>for</strong>mation<br />

offering of services satisfying consumers’<br />

demands, balanced development of large<br />

and smaller <strong>IT</strong> companies, and fostering<br />

of <strong>the</strong> software industry,” said Lee.<br />

“Although many variables are expected<br />

to occur in <strong>the</strong> domestic in<strong>for</strong>mation and<br />

communication market this year,” he continued<br />

to say, “The overall economy is<br />

expected to recover gradually and <strong>the</strong><br />

domestic <strong>IT</strong> industry is likely to be better<br />

off compared with last year, encouraged by<br />

<strong>the</strong> rapid development of <strong>the</strong> <strong>IT</strong> industry.”<br />

In line with this, <strong>the</strong> government needs<br />

to actively support a variety of marketing<br />

activities <strong>for</strong> expanding <strong>the</strong> domestic consumption<br />

market related to in<strong>for</strong>mation and<br />

communication.<br />

communication technology, <strong>the</strong> business<br />

scope of <strong>the</strong> committee is expanding.<br />

In particular, <strong>the</strong> scope of <strong>the</strong><br />

committee is expanding to electric and<br />

electronics fields, including Internet and<br />

semiconductors nowadays.<br />

Now, we should actively foster science<br />

technology and in<strong>for</strong>mation<br />

communication technology sectors<br />

carrying high value added and global<br />

competitiveness.<br />

We should maintain superiority over<br />

advanced countries in <strong>the</strong> sectors by<br />

enhancing international competitiveness<br />

through creation of fair and transparent<br />

competition environment and<br />

concentrating our ability <strong>for</strong> re<strong>for</strong>m of<br />

national technology.<br />

I think science technology and<br />

in<strong>for</strong>mation communication technology<br />

should create national interests as a<br />

growth engine through creation and<br />

re<strong>for</strong>m.<br />

For creation of more jobs and futureoriented<br />

growth engine, <strong>the</strong> government,<br />

political circles and enterprises should<br />

work toge<strong>the</strong>r <strong>for</strong> recovery of <strong>the</strong> public<br />

welfare and development of <strong>the</strong> national<br />

economy.<br />

Our committee acutely feels <strong>the</strong><br />

importance of science technology and<br />

in<strong>for</strong>mation communication technology<br />

and strives to draw up <strong>the</strong> future blueprint<br />

of Science <strong>Korea</strong> and <strong>IT</strong> <strong>Korea</strong>.<br />

Q: Do you have any requests <strong>for</strong><br />

<strong>the</strong> government in <strong>the</strong> in<strong>for</strong>mation<br />

and communication sector?<br />

A: As <strong>for</strong> a variety of new services,<br />

which are emerging following wire &<br />

wireless integration and convergence of<br />

communication and broadcasting, <strong>the</strong><br />

government should make best ef<strong>for</strong>ts to<br />

support <strong>the</strong>ir smooth advancement into<br />

<strong>the</strong> market and activation of <strong>the</strong> services.<br />

Along with this, <strong>the</strong> government<br />

needs to revamp relevant regulations and<br />

systems according to changes of market<br />

environment and implement policies to<br />

create fair competition environment in<br />

<strong>the</strong> communication market persistently.<br />

At <strong>the</strong> same time, <strong>the</strong> government<br />

To help domestic companies actively<br />

advance into overseas markets, <strong>the</strong> government<br />

also should make best ef<strong>for</strong>ts to<br />

enhance <strong>the</strong> status of <strong>Korea</strong>’s <strong>IT</strong> industry<br />

in <strong>the</strong> global market and map out proper<br />

measures to bolster global competitiveness<br />

of <strong>Korea</strong>n products, he said.<br />

He said that a number of Internet violation<br />

accidents and security-related accidents<br />

through many <strong>for</strong>ms and channels<br />

are likely to occur this year.<br />

To prevent such accidents, <strong>the</strong> government<br />

and in<strong>for</strong>mation protection companies<br />

are required to keep close channels<br />

and operate various prevention systems,<br />

Lee said.<br />

For sustained growth of <strong>the</strong> <strong>IT</strong> industry,<br />

enterprises should secure technology<br />

competitiveness and go all-out to develop<br />

into global-level companies.<br />

Enterprises need to promote <strong>the</strong>ir global<br />

competitiveness through technology<br />

and managerial re<strong>for</strong>m and inject fresh<br />

vigor into <strong>the</strong> market through activation<br />

of facility investment, said <strong>the</strong> committee<br />

chairman.<br />

At <strong>the</strong> same time, <strong>the</strong>y should exert allout<br />

ef<strong>for</strong>ts <strong>for</strong> exploring overseas markets<br />

and pursuing accompanying growth<br />

through mutual survival between large<br />

and smaller companies.<br />

To maintain global competitiveness,<br />

domestic enterprises should not ace into<br />

<strong>the</strong> inner market centered on <strong>the</strong>ir affiliates<br />

should push <strong>for</strong> policies, which enable<br />

people to use communication service<br />

safely and make more ef<strong>for</strong>ts <strong>for</strong><br />

promotion of people’s benefits from use<br />

of communication through expansion of<br />

tax exemption or reduction on<br />

communication fares <strong>for</strong> socially<br />

disadvantaged people, including<br />

handicapped persons.<br />

Q: Would you make some suggestions<br />

<strong>for</strong> relevant in<strong>for</strong>mation and<br />

communication industry?<br />

A: The domestic <strong>IT</strong> industry has<br />

played a pivotal role of <strong>the</strong> national<br />

economy.<br />

The in<strong>for</strong>mation and communication<br />

industry should create new markets by<br />

expanding investment in new services and<br />

promote global competitiveness through<br />

development of re<strong>for</strong>mative technology<br />

and managerial re<strong>for</strong>m.<br />

Along with this, <strong>IT</strong> enterprises need to<br />

aggressively explore <strong>the</strong> overseas market<br />

and expand exports of <strong>IT</strong> products in <strong>the</strong><br />

future.<br />

and push <strong>for</strong> a speedy management <strong>for</strong><br />

development of products satisfying needs<br />

of <strong>the</strong> global market and customers, Lee<br />

said.<br />

In case of small and medium-sized<br />

enterprises, <strong>the</strong>y should secure global competitiveness<br />

through strategic alliance,<br />

M&A, specialization of certain fields, or<br />

expansion of business scale.<br />

Large enterprises, <strong>for</strong> <strong>the</strong>ir part, <strong>the</strong>y<br />

are required to actively support promising<br />

smaller venture companies, which are<br />

called <strong>the</strong> root of <strong>the</strong> <strong>IT</strong> industry, through<br />

proper payment <strong>for</strong> goods, joint research &<br />

development, managerial assistance and<br />

overseas joint marketing activities.<br />

1 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 1 3


2006-03-12006.3.410:47AM페이지14001채널맥(3443-0701)<br />

Policy Direction / MIC<br />

MIC Unveils its Annual<br />

Operations Plan <strong>for</strong> 2006<br />

The Ministry of In<strong>for</strong>mation and Communication (MIC) plans<br />

to push its new ‘u-<strong>IT</strong>839’ Strategy in earnest to create an <strong>IT</strong><br />

industry with revenues of 576 trillion won and added-value<br />

of 277 trillion won during <strong>the</strong> next five years through 2010.<br />

The Ministry announced on February 8 its annual plan <strong>for</strong><br />

2006 which outlined <strong>the</strong> u-<strong>IT</strong>839 Strategy, a revised version of<br />

<strong>the</strong> <strong>IT</strong>-839 Strategy set up in February 2004, and policies to bring<br />

about <strong>the</strong> Ubiquitous Society.<br />

In <strong>the</strong> newly designed u-<strong>IT</strong>839 Strategy, <strong>the</strong> Internet phone<br />

service (VoIP), which has already been commercialized, was<br />

excluded from <strong>the</strong> list of eight new services outlined in <strong>the</strong> previous<br />

u-<strong>IT</strong>839 Strategy. In addition, DMB and DTV services were<br />

combined into a single service to be replaced by “broadband convergence<br />

services”’ and “<strong>IT</strong> services” to reflect today’s trend of<br />

attaching importance to software and <strong>the</strong> convergence of communication<br />

with broadcasting.<br />

In <strong>the</strong> category of <strong>the</strong> three major infrastructures outlined in<br />

<strong>the</strong> strategy, <strong>the</strong> Internet address system IPv6 was integrated into<br />

BcN and was replaced by “soft infraware” in its place. In <strong>the</strong> list<br />

of nine new engines of growth, mobile communication and telematics<br />

equipment were integrated into one to be replaced by<br />

RFID/USN devices.<br />

According to MIC’s <strong>for</strong>ecast, <strong>the</strong> <strong>IT</strong> industry is expected to<br />

post an annual growth of 14.2% during <strong>the</strong> five-year period until<br />

2010 and create revenues totaling 576 trillion won with addedvalues<br />

worth 266 trillion won.<br />

In his briefing to <strong>the</strong> press, Minster Chin said, “The u-<strong>IT</strong>839<br />

Strategy will streng<strong>the</strong>n <strong>the</strong> tie-ups among services, infrastructures,<br />

and new engines of growth and will give vitality to<br />

<strong>the</strong> nation’s economy by actively fostering software and<br />

facilitating <strong>the</strong> convergence between <strong>the</strong> <strong>IT</strong> sectors<br />

with non-<strong>IT</strong> fields.”<br />

The Advent of “National Robots” as Household<br />

Assistants<br />

MIC has announced that <strong>the</strong> government plans<br />

to develop “national robots” at a price of one million<br />

won each <strong>for</strong> <strong>the</strong>ir use in households this<br />

year.<br />

Based on <strong>the</strong> view that production costs can<br />

be drastically reduced when intelligent robots<br />

will be developed by utilizing <strong>the</strong> nation’s<br />

advanced network infrastructure, <strong>the</strong> government<br />

set up a special task <strong>for</strong>ce last year <strong>for</strong><br />

Chin Dae-je, minister of in<strong>for</strong>mation and communication,<br />

announces MIC’s annual plan <strong>for</strong> 2006 at MIC’s conference room<br />

on Feb. 8, 2006<br />

developing national robots.<br />

The ministry said that R&D projects, such as plat<strong>for</strong>m standardization<br />

<strong>for</strong> component modulation and <strong>for</strong> securing <strong>the</strong> compatibility<br />

between devices, are being carried out as scheduled.<br />

Accordingly, <strong>the</strong> ministry <strong>for</strong>ecasts, national robots will give new<br />

vitality to <strong>the</strong> society.<br />

HSDPA and WiBro to Open Ultra High-Speed Internet Age<br />

During <strong>the</strong> first half of this year, WiBro, <strong>the</strong> world’s first wireless<br />

broadband Internet, will go into commercial service in <strong>Korea</strong>.<br />

To better facilitate this momentous service, <strong>the</strong> government<br />

plans to oversee and assist its implementation<br />

by building up a cooperative system among<br />

<strong>the</strong> tripartite entities of businesses, academic<br />

circles and research institutions. In addition,<br />

<strong>the</strong> government plans to <strong>for</strong>mulate favorable<br />

business environment by preparing a specialized<br />

fee system <strong>for</strong> WiBro service.<br />

In <strong>the</strong> meantime, <strong>the</strong> government plans to<br />

introduce HSDPA, a new W-CDMA channel<br />

with a maximum transmission speed of<br />

16Mbps, by <strong>the</strong> end of this year. When this<br />

goes into service, <strong>Korea</strong> will be opening an<br />

ultra high-speed Internet Age true to its name.<br />

Area of Service <strong>for</strong> Terrestrial DMB to be<br />

Expanded Nationwide<br />

In order to secure usable frequencies <strong>for</strong> <strong>the</strong> terrestrial DMB at<br />

<strong>the</strong> regional level, <strong>the</strong> ministry intends to redress <strong>the</strong> usable frequencies<br />

<strong>for</strong> 44 T-DMB stations. The ministry said that it would<br />

issue licenses expeditiously upon <strong>the</strong> recommendations by <strong>the</strong><br />

<strong>Korea</strong> Broadcasting Commission <strong>for</strong> opening <strong>the</strong> “Era of<br />

Handheld TVs”’ around <strong>the</strong> nation.<br />

Since <strong>the</strong> bright prospects of DMB as a major trade item have<br />

already been confirmed, <strong>the</strong> ministry said it will actively foster<br />

DMB-related businesses. To this end, <strong>the</strong> ministry plans to exert<br />

ef<strong>for</strong>t to make DMB adopted this year as<br />

<strong>IT</strong>U’s international standards following<br />

<strong>the</strong> ETSI’s adoption last year.<br />

According to <strong>the</strong> ministry’s <strong>for</strong>ecast,<br />

<strong>the</strong> number of DMB subscribers will<br />

grow to 2.1 million by <strong>the</strong> end of this<br />

year, and to 15 million by 2010, with<br />

<strong>the</strong> cumulative sum of exports made<br />

through DMB players during <strong>the</strong> corresponding<br />

period expected to reach 35<br />

billion US dollars.<br />

Entire Nation to Receive Terrestrial<br />

<strong>Digital</strong> TV Access<br />

Terrestrial digital TV broadcasting<br />

in <strong>Korea</strong>, which began service in metropolitan<br />

regions in 2004, is slated <strong>for</strong><br />

nationwide service as 17 additional<br />

cities and counties will be included in<br />

serviced areas under <strong>the</strong> scope of 41<br />

digital TV stations.<br />

Partial Adoption of “Real-Name<br />

System” on <strong>the</strong> Internet<br />

As part of a government scheme to keep Internet sound cyberspace,<br />

<strong>the</strong> ministry has come up with a number of measures.<br />

These include partial adoption of a ‘real name system’, an arbitration<br />

system <strong>for</strong> <strong>the</strong> prevention of cyber disputes, <strong>the</strong> development<br />

and dissemination of software <strong>for</strong> in<strong>for</strong>ming spam, and development<br />

of Privacy Trust Score (PTS) that can measure <strong>the</strong> degree of<br />

privacy being protected.<br />

In addition to <strong>the</strong>se, <strong>the</strong> ministry plans to develop automatic<br />

verification systems to check falsification of electronic documents<br />

and software <strong>for</strong> <strong>the</strong> protection of corporate in<strong>for</strong>mation.<br />

For <strong>the</strong> purpose of preventing hacking on <strong>the</strong> Internet, <strong>the</strong> ministry<br />

plans to run ‘automatic hacking search system’ 200 times<br />

annually and <strong>the</strong>reby prevent hacking on about 70,000 major<br />

Web sites.<br />

High-Speed Internet <strong>for</strong> Villages with More Than 30<br />

Households<br />

As part of a government plan to bridge <strong>the</strong> in<strong>for</strong>mation gap,<br />

<strong>the</strong> ministry plans to make <strong>the</strong> high-speed Internet accessible to<br />

about 130,000 households that have thus far been left secluded<br />

from <strong>the</strong> in<strong>for</strong>mation network.<br />

In addition, <strong>the</strong> ministry said it plans to provide educational<br />

programs to some 890,000 “in<strong>for</strong>mation-alienated” people -<br />

including <strong>the</strong> elderly, handicapped and North <strong>Korea</strong>n migrants -<br />

and supply <strong>the</strong>m with a total of 25,000 <strong>IT</strong> devices.<br />

To support this project, <strong>the</strong> ministry plans to invest a total of<br />

43.7 billion won this year.<br />

“Mobile Number One Project” Launched<br />

The ministry announced that it would implement <strong>the</strong> “Mobile<br />

Number One Project” <strong>for</strong> <strong>Korea</strong> to become a<br />

top “mobile nation” and lead <strong>the</strong> global<br />

market by 2010. The ministry said that <strong>the</strong><br />

project is highly significant in <strong>the</strong> sense that<br />

it not only commemorates <strong>the</strong> 10th anniversary<br />

of CDMA’s successful commercialization,<br />

but will also open <strong>the</strong> era of $30,000<br />

per capita income by creating ano<strong>the</strong>r success<br />

story after CDMA’s.<br />

To achieve this goal, <strong>the</strong> ministry has<br />

outlined five major strategies: <strong>the</strong> building<br />

of “Mobile Special Districts”’ <strong>for</strong> laying<br />

down <strong>the</strong> mobile environment <strong>for</strong> <strong>the</strong> next<br />

generation; <strong>the</strong> <strong>for</strong>mation of cheap and safe<br />

mobile environment; <strong>the</strong> securement of<br />

technological edge to lead <strong>the</strong> global mobile<br />

market; <strong>the</strong> building of an environment <strong>for</strong><br />

creating new mobile businesses; and <strong>the</strong><br />

<strong>for</strong>mation of a foundation <strong>for</strong> <strong>the</strong> mobile<br />

industry’s continued growth.<br />

UN-ESCAP ICT Training Center to Bolster<br />

<strong>Korea</strong>’s Leadership<br />

The ministry said that it plans to build up <strong>Korea</strong>’s leadership<br />

role in <strong>the</strong> <strong>IT</strong> field on <strong>the</strong> global stage by opening <strong>the</strong> ICT<br />

Training Center of <strong>the</strong> United Nations Economic and Social<br />

Commission <strong>for</strong> Asia and <strong>the</strong> Pacific (UN-ESCAP) and actively<br />

promote international cooperation, through such means as <strong>the</strong><br />

training of <strong>IT</strong> manpower from developing countries.<br />

1 4 _ March 2006 KOREA <strong>IT</strong> TIMES KOREA <strong>IT</strong> TIMES March 2006 _ 1 5


2006-03-12006.3.410:47AM페이지16001채널맥(3443-0701)<br />

Academia / KICS<br />

Time to Loosen Restrictions<br />

<strong>Convergence</strong> and integration of technologies and<br />

services in terms of <strong>the</strong> u-<strong>IT</strong>839 Strategy demands<br />

new approach<br />

On <strong>the</strong> occasion of <strong>the</strong> 30th<br />

Anniversary of its establishment<br />

last year, <strong>the</strong> <strong>Korea</strong>n Institute of<br />

Communication and Sciences (KICS) is<br />

busy presenting its vision, called “Vision<br />

2015.” The KICS president Kyung-Sup<br />

Kwak who stands at <strong>the</strong> hub of its<br />

activities and concurrently as Director &<br />

Prof., UWB Wireless Communications<br />

Research Center as well as School of<br />

In<strong>for</strong>mation and Communication<br />

Engineering, Inha University in Incheon,<br />

<strong>Korea</strong>, emphasizes that <strong>the</strong> Institute deals<br />

with most parts of <strong>the</strong> government’s <strong>IT</strong>839<br />

strategy, among so many institutes in<br />

<strong>Korea</strong>, explaining that all members are<br />

devoting ef<strong>for</strong>ts to meet <strong>the</strong> society’s<br />

expectation as an institute in tune with <strong>the</strong><br />

u-<strong>IT</strong>839 strategy.<br />

<strong>Korea</strong>’s top institute in <strong>the</strong> <strong>IT</strong> field<br />

What is most noteworthy among <strong>the</strong><br />

<strong>Digital</strong> Home Workshop hosted by KICS<br />

Institute’s activities this year, is that it is<br />

planning to organize hosts of international<br />

events such as APCC(Asia Pacific<br />

Communications Conference)/Wireless<br />

World Forum (focusing on WiBro and<br />

IMT-advanced) and so <strong>for</strong>th with <strong>the</strong> view<br />

of boosting its international phase and<br />

activating its activities.<br />

Prof. Kwak expects that such<br />

international events could serve as a good<br />

opportunity to be able to acquaint <strong>for</strong>eign<br />

scholars and associated experts with<br />

<strong>Korea</strong>’s WiBro (Wireless Broadband<br />

Service), 4G and DMB (digital multimedia<br />

broadcasting).<br />

<strong>With</strong> such international events as an<br />

impetus, Kwak reveals his plans to<br />

develop current KICS into world level as a<br />

leading global Institute of In<strong>for</strong>mation<br />

Technology.<br />

As part of plans to streng<strong>the</strong>n<br />

internationally this phase, <strong>the</strong> KICS is<br />

Prof. Kyung-Sup Kwak<br />

KICS president<br />

fur<strong>the</strong>r planning to re-illuminate <strong>the</strong><br />

international journal JCN (The Journal of<br />

Communications and Networks), to<br />

establish its China Branch on April or May<br />

maybe this year, to increase international<br />

members and to enlarge exchange with<br />

renowned institutes globally such as<br />

IEEE/IEICE/CIC.<br />

Buoyed by its latent energy that <strong>the</strong><br />

KICS has stretched itself as <strong>the</strong> highest<br />

institute of <strong>IT</strong> field in <strong>Korea</strong> over <strong>the</strong> past<br />

30 years since its establishment in 1975,<br />

Kwak shows confidence that it is poised to<br />

launch as a global institute both nominally<br />

and virtually, regarding this year as <strong>the</strong><br />

first year of its relaunch.<br />

<strong>Convergence</strong> of communication<br />

& broadcasting<br />

The domestic <strong>IT</strong> industry is in a phase<br />

that is confronting a new environment as<br />

<strong>the</strong> government adapts <strong>the</strong> <strong>IT</strong>839 Strategy<br />

in <strong>the</strong> interests of economy activation and<br />

accomplishing national income of<br />

$20,000. In 2005, WiBro business<br />

providers were selected <strong>for</strong> <strong>the</strong> first time in<br />

<strong>the</strong> world and fur<strong>the</strong>r as DMB service<br />

begins, new changes are <strong>for</strong>ecast in <strong>the</strong> <strong>IT</strong><br />

industry this year.<br />

Such recent environments will<br />

accelerate <strong>the</strong> fusion of communication<br />

and broadcasting even more along with<br />

greater efficiency and sharing of wire &<br />

wireless resources, Kwak notes, keeping<br />

an eye on <strong>the</strong> fact that new cutting-edge<br />

technology’s development and <strong>the</strong><br />

necessity of new service development are<br />

urgently needed in that regard.<br />

From this point of view, <strong>the</strong> president<br />

emphasizes: “Particularly, now is <strong>the</strong> time<br />

our Institute which has been spearheading<br />

<strong>IT</strong> technology, should display true<br />

function through wide academic activity<br />

and exchange <strong>for</strong> <strong>the</strong> state-of-<strong>the</strong>-art<br />

technology as well as policy<br />

development.”<br />

As <strong>the</strong> <strong>IT</strong> industry’s major changes<br />

expected this year, Kwak names <strong>the</strong> fusion<br />

of broadcasting & communication,<br />

mobility, broadband, wirelessization and<br />

so <strong>for</strong>th, in connection with DMB, WiBro,<br />

IPTV, WRAN (TV business provider’s<br />

Internet service introduction),<br />

WPAN(Personal Area Network) and<br />

WBAN (wearing computer/intelligent<br />

robot) etc.<br />

In particular, as users’ desire demands<br />

bidirectionality, mobility, multimedia<br />

medium, user’s convenience, and<br />

reasonable & convenient cutting-edge<br />

service, he maintains that <strong>the</strong> fusion of<br />

communication and broadcasting will be<br />

accelerated including such technology<br />

change as content’s digitalization,<br />

Internet’s development, wire & wireless<br />

integration, All-IP, network’s broadband,<br />

and o<strong>the</strong>rs.<br />

“The domestic <strong>IT</strong> industry is in a phase that is<br />

confronting a new environment as <strong>the</strong> government<br />

adapts <strong>the</strong> <strong>IT</strong>839 Strategy in <strong>the</strong> interests of<br />

economy activation and accomplishing national<br />

income of $20,000.”<br />

Regarding such fusion direction, Prof.<br />

Kwak said that it is desirable to facilitate<br />

market-initiative fusion with priority to be<br />

given to market-oriented policy, industry<br />

nurturing and national vision<br />

accomplishment policy, and competition<br />

fur<strong>the</strong>rance policy.<br />

The hub of <strong>IT</strong> activities<br />

In regard of <strong>the</strong> necessity of relieving<br />

policy restrictions in conjunction with<br />

integration/ fusion of communication &<br />

broadcasting, Kwak proposes that industry<br />

nurturing is necessary to spearhead<br />

standardization and <strong>the</strong> government must<br />

unbind such restriction’s frame in order to<br />

prepare <strong>the</strong> trend of fusionization at an<br />

early stage and to preoccupy <strong>the</strong> market. In<br />

this context, <strong>the</strong> Institute needs to have<br />

committed itself to leading <strong>the</strong> role in<br />

loosening restrictions.<br />

Buoyed by valuable experiences gained<br />

through his past 10 years’ academic<br />

institute activities, president Kwak<br />

commits himself to devote intensive<br />

ef<strong>for</strong>ts during his tenure period on<br />

following areas: first, on enlarging<br />

member subscriptions to record numbers<br />

and activation of member activity, second,<br />

on rein<strong>for</strong>cing <strong>the</strong> Institute’s international<br />

phase even more, third, on seeking more<br />

effective fund utilization method in terms<br />

of finances self-reliance, and on propelling<br />

women as well as branch chapter<br />

activation continuously plus boosting <strong>the</strong><br />

quality of JCN International Journal, <strong>IT</strong><br />

field’s SCI (Science Citation Index)<br />

registration journal, one dimension higher.<br />

Backed by good finances self-reliance<br />

ra<strong>the</strong>r than any o<strong>the</strong>r institutes, its latent<br />

energy which stretched itself as <strong>the</strong> highest<br />

institute of <strong>IT</strong> field in <strong>Korea</strong>, and<br />

ambitious Vision 2015, he pledged that he<br />

will do his best in ushering <strong>the</strong> KICS into<br />

an institute <strong>for</strong> members, an institute in<br />

which academic exchange is activated, and<br />

an institute going to <strong>the</strong> world.<br />

1 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 1 7


2006-03-12006.3.410:47AM페이지18001채널맥(3443-0701)<br />

New Growth Engine / Energy<br />

MOCIE Focuses on Energy<br />

Creation as New Growth Engine<br />

Re<strong>for</strong>m of <strong>Korea</strong> National Oil Corporation high on <strong>the</strong> agenda<br />

Lee Won-gul,<br />

vice minister of <strong>the</strong> MOCIE<br />

The Ministry of Commerce, Industry and<br />

Energy (MOCIE) will place <strong>the</strong> focus of its<br />

energy policy <strong>for</strong> 2006 on energy creation<br />

as a new growth engine, Lee Won-gul, vice minister<br />

of <strong>the</strong> MOCIE, said recently.<br />

“In 2006, <strong>the</strong> ministry will firm up its base to<br />

expand <strong>the</strong> energy supply capacity on a stabilized<br />

basis, while promoting <strong>the</strong> public functionality<br />

of energy,’ said <strong>the</strong> vice minister in an<br />

interview with <strong>the</strong> <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>.<br />

The ministry will map out <strong>the</strong> third electric<br />

power supply and demand basic plan, which<br />

includes <strong>the</strong> implementation of a contract to<br />

introduce LNG on a long-term basis after 10<br />

years and <strong>the</strong> setup of a long-term plan <strong>for</strong> <strong>the</strong><br />

coal industry.<br />

Along with this, <strong>the</strong> ministry will activate<br />

development of overseas resources by pushing<br />

<strong>for</strong> revision of <strong>the</strong> <strong>Korea</strong> Petroleum Corporation<br />

Act in such a way as to actively foster enterprises exclusively<br />

dealing with resources development and introducing <strong>the</strong> oil field<br />

development fund amounting to 200 billion won, he said.<br />

“At <strong>the</strong> same time, we will strive to create a new growth engine<br />

in <strong>the</strong> energy sector through active fostering of <strong>the</strong> market-friendly<br />

energy saving industry and <strong>the</strong> new and renewable energy industry,<br />

advancement into overseas markets by <strong>the</strong> domestic energy industry<br />

and expansion of R&D investment,” said <strong>the</strong> vice minister.<br />

Also, <strong>the</strong> government plans to streng<strong>the</strong>n public function by<br />

enhancing equality of <strong>the</strong> energy service <strong>for</strong> <strong>the</strong> low-income<br />

bracket.<br />

Asked about <strong>the</strong> government’s measures to tide over <strong>the</strong> era of<br />

high oil prices, Vice Minister Lee said, “In <strong>the</strong> past two years,<br />

international crude oil prices structurally upgraded by one step<br />

under <strong>the</strong> pressure of a rising demand <strong>for</strong> oil amid <strong>the</strong> favorable<br />

global economy and restrictions on oil producing countries’ ability<br />

<strong>for</strong> surplus supply,” said Lee.<br />

“Entering this year, <strong>the</strong> global oil prices continue rising, affected<br />

by Iran’s nuclear development issue and<br />

Nigeria’s unstable oil supply in <strong>the</strong> wake of<br />

recent unrest,” he said.<br />

As of Feb. 1, 2006, international oil prices hit<br />

a record high with <strong>the</strong> Dubai oil reaching $61.1<br />

per barrel. The average oil price between Jan. 1<br />

and Feb. 21 this year stood at $58.22 per barrel,<br />

up 51.6% from a year earlier and up 8.8% from<br />

<strong>the</strong> end of last year.<br />

“To effectively cope with <strong>the</strong> recent high oil<br />

prices, <strong>the</strong> government will exert all-out ef<strong>for</strong>ts<br />

to secure energy and resources stably through<br />

expansion of development of overseas<br />

resources,” Lee said.<br />

“The government will also seek ways to<br />

improve efficiency of energy use and bolster its<br />

energy-saving policy, while striving to develop<br />

future energy, including new and renewable<br />

energy,” he said.<br />

Along with this, <strong>the</strong> ministry will enhance its ability to cope<br />

with possible crises, including worsening of <strong>the</strong> Iranian nuclear<br />

issue, by expanding its oil storage <strong>for</strong> emergency.<br />

As part of its ef<strong>for</strong>ts to save more energy, <strong>the</strong> ministry will<br />

encourage people to participate in <strong>the</strong> energy saving campaign<br />

voluntarily, while accelerating <strong>the</strong> conversion into an energy low<br />

consumption society on a mid- and long-term basis.<br />

In case self-regulatory steps reach a limit owing to an abnormal<br />

surge in oil prices, <strong>the</strong> government will seriously consider<br />

employing a compulsory energy saving measures on a step-bystep<br />

basis, he said.<br />

Commenting that <strong>Korea</strong> depends <strong>for</strong> 97% of <strong>the</strong> energy it uses<br />

on <strong>for</strong>eign countries, Vice Minister Lee stressed <strong>the</strong> necessity of<br />

securing energy stably.<br />

“In line with this, <strong>the</strong> government has set development of overseas<br />

resources as a national agenda and has been pushing ahead<br />

with proper measures through hosting of national energy consultation<br />

meetings, which are presided over by <strong>the</strong> president,” he said.<br />

The following are excerpts from an interview with Lee<br />

Won-gul, vice minister of <strong>the</strong> MOCIE:<br />

Q: Would you comment on <strong>the</strong> Ministry of<br />

Commerce, Industry and Energy’s plan to expand supply<br />

of new and renewable energy?<br />

A: In preparation <strong>for</strong> continuation of high oil prices and<br />

regulations on international environment, <strong>the</strong> government will<br />

make policy ef<strong>for</strong>ts, including allotment of enough budgets <strong>for</strong><br />

development and supply of new and renewable energy.<br />

The ministry plans to expand <strong>the</strong> portion of new and renewable<br />

energy to primary energy to<br />

<strong>the</strong> 5% level of advanced countries<br />

by 2011, he said. In 2001,<br />

<strong>the</strong> supply ratio of new and<br />

renewable energy was 7% in<br />

France, 4.3% in <strong>the</strong> United<br />

States, 3.0% in Japan and 2.2%<br />

in South <strong>Korea</strong> (in 2005).<br />

Q: Global societies are<br />

making jointed ef<strong>for</strong>ts to tide<br />

over an era of high oil prices.<br />

What is <strong>the</strong> meaning of <strong>the</strong> international cooperation?<br />

And what is <strong>the</strong> role and future plan of <strong>Korea</strong>?<br />

A: Recently, uncertainties are continuing in <strong>the</strong> international<br />

energy market owing to political instability in <strong>the</strong> Middle<br />

East region and a surge in demands <strong>for</strong> oil by developing countries,<br />

including China.<br />

Resource-rich countries need massive amounts of money<br />

and time to develop and produce resources, whereas resource<br />

consumption countries are staging stiff competition to secure<br />

enough resources, resulting in uneasiness in <strong>the</strong> supply of oil.<br />

<strong>Korea</strong>’s development activities of overseas<br />

resources dampened temporarily right<br />

after <strong>the</strong> 1997-1998 Asian financial crisis,<br />

but <strong>the</strong> results of <strong>the</strong> government’s such<br />

ef<strong>for</strong>ts have been visualized thanks to summit<br />

diplomacy and enterprises’ strategic<br />

participation in <strong>the</strong> overseas resources<br />

development project.<br />

<strong>Korea</strong>’s investment in oil field development<br />

continued to rise from $340 million<br />

in 2001 to $590 million in 2003, $670 million<br />

in 2004, and again to $800 million in<br />

2005.<br />

Accordingly, <strong>the</strong> nation’s self development<br />

ratio of crude oil went up from 2.0%<br />

in 2001 to 3.0% in 2003, 3.8% in 2004, and<br />

fur<strong>the</strong>r to 4.1% in 2005.<br />

“Under <strong>the</strong> basic plan to privatize<br />

affiliates of KEPCO, <strong>the</strong><br />

government selected KOSEP as <strong>the</strong><br />

first target <strong>for</strong> privatization and<br />

tried to do so.”<br />

Accordingly, to jointly cope with energy crisis and<br />

streng<strong>the</strong>n energy security, oil producing and consuming<br />

countries are required to seek energy cooperation <strong>for</strong> mutual<br />

survival, said Vice Minister Lee.<br />

Q: Would you introduce <strong>the</strong> government’s plan <strong>for</strong><br />

privatization of <strong>Korea</strong> South-East Power Co. (KOSEP),<br />

an affiliate of <strong>Korea</strong> Electric Power Corp. (KEPCO)?<br />

Do you have any idea <strong>for</strong> privatization of o<strong>the</strong>r KEPCO<br />

subsidiaries?<br />

A: Under <strong>the</strong> basic plan to privatize affiliates of KEPCO,<br />

<strong>the</strong> government selected<br />

KOSEP as <strong>the</strong> first target <strong>for</strong><br />

privatization and tried to do so.<br />

However, <strong>the</strong> sell-off of <strong>the</strong><br />

managerial right of KOSEP<br />

was suspended temporarily<br />

owing to nonattendance of<br />

final bidders, including<br />

POSCO, SK and J-Power, in<br />

<strong>the</strong> bidding.<br />

As a second step, <strong>the</strong> government<br />

attempted to list<br />

shares of KOSEP on <strong>the</strong> stock market, but failed as <strong>the</strong> anticipating<br />

public subscription price fell far behind <strong>the</strong> book value.<br />

As a result, <strong>the</strong> ministry plans to concentrate its energy on<br />

enhancing <strong>the</strong> corporate value of KOSEP, while pushing <strong>for</strong><br />

listing of its shares on <strong>the</strong> stock market at a proper time in <strong>the</strong><br />

near future.<br />

As <strong>for</strong> privatization of o<strong>the</strong>r KEPCO subsidiaries, <strong>the</strong> ministry<br />

is planning to map out various measures <strong>for</strong> privatization<br />

suitable <strong>for</strong> market conditions in <strong>the</strong> future.<br />

In particular, <strong>the</strong> nation attained tangible<br />

results in oil exploration projects in<br />

Nigeria and Vietnam last year, following<br />

Russia and Kazakhstan, thanks to President<br />

Roh Moo-hyun’s summit diplomacy, he<br />

said.<br />

As a means of expanding such favorable<br />

results <strong>for</strong> development of overseas<br />

resources, <strong>the</strong> government will continue<br />

bolstering resource diplomacy by strategic<br />

region, while pursuing expansion of<br />

diverse financial resources <strong>for</strong> oil exploration<br />

projects and streng<strong>the</strong>ning of public<br />

and private companies’ ability to develop<br />

overseas resources.<br />

In particular, it will analyze main factors<br />

<strong>for</strong> successful advancement into overseas<br />

markets by <strong>the</strong> domestic energy industry<br />

and make <strong>the</strong> best use of <strong>the</strong> analyzed<br />

results, setting <strong>the</strong>m as model cases <strong>for</strong><br />

<strong>Korea</strong>n-style development of overseas<br />

resources.<br />

Besides, <strong>the</strong> ministry will use private<br />

financial sources through introduction of<br />

oil field development funds and actively<br />

foster private enterprises specialized in<br />

development of overseas resources through<br />

expansion of infrastructures such as R&D<br />

and manpower.<br />

Along with this, <strong>the</strong> government will<br />

make a strong push <strong>for</strong> re<strong>for</strong>m of <strong>Korea</strong><br />

National Oil Corporation gradually <strong>for</strong><br />

effective management.<br />

1 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 1 9


2006-03-12006.3.410:47AM페이지20001채널맥(3443-0701)<br />

New Growth Engine / Design Powerhouse<br />

<strong>Korea</strong>: Emerging Design Powerhouse?<br />

KIDP aims to make <strong>Korea</strong> <strong>the</strong> world’s 7th design powerhouse by 2008<br />

The <strong>Korea</strong> Institute of Design<br />

Promotion (KIDP) will strive<br />

to achieve its ambitious target<br />

of making <strong>Korea</strong> <strong>the</strong> world’s 7th<br />

design powerhouse by 2008, Kim<br />

Chul-ho, president and CEO of <strong>the</strong><br />

KIDP, said recently.<br />

Noting that <strong>the</strong> nation’s design<br />

ability reaches about 80% of such<br />

design advanced countries as <strong>the</strong><br />

United States and Britain and<br />

outstrips <strong>the</strong> level of Taiwan and<br />

China slightly, he said that KIDP<br />

will go all-out <strong>for</strong> <strong>the</strong> development<br />

of <strong>the</strong> nation’s design industry.<br />

In an interview with <strong>the</strong> <strong>Korea</strong> <strong>IT</strong><br />

<strong>Times</strong>, Kim said, “Despite <strong>the</strong><br />

importance of <strong>the</strong> design industry<br />

and a high ratio of results to<br />

investment now standing at 19 times,<br />

support <strong>for</strong> <strong>the</strong> design sector is still<br />

insufficient.”<br />

Regional design re<strong>for</strong>m projects<br />

Accordingly, KIDP plans to<br />

newly establish and operate regional<br />

design re<strong>for</strong>m projects in order to set up a regional integrationtype<br />

design re<strong>for</strong>m system.<br />

“Through activation of regional culture projects, including<br />

design exhibitions and design contests, we also project to<br />

expand regional ability in <strong>the</strong> design field,” said <strong>the</strong> top manager<br />

of <strong>the</strong> KIDP.<br />

“First of all, we will push <strong>for</strong> <strong>the</strong> national environment<br />

design improvement project to spread <strong>the</strong> design conception to<br />

all environmental and public facilities, including residential and<br />

office spaces and roads. We will improve <strong>the</strong> national image<br />

strategically,” Kim said.<br />

Along with this, KIDP will make best ef<strong>for</strong>ts to enhance<br />

global competitiveness of <strong>the</strong> design industry. It will also push<br />

<strong>for</strong> bolstering <strong>the</strong> design competitiveness through re<strong>for</strong>m of a<br />

professional company-centered system by actively fostering<br />

competitive core and sound design enterprises and streng<strong>the</strong>ning<br />

report conditions by design professional companies.<br />

At <strong>the</strong> same time, it will offer differentiated supporting<br />

measures to design enterprises according to <strong>the</strong> maturity stage,<br />

Despite <strong>the</strong> importance of <strong>the</strong> design industry, support <strong>for</strong><br />

<strong>the</strong> design sector is still insufficient.<br />

said <strong>the</strong> president.<br />

Spreading global design culture<br />

Besides, KIDP plans to support<br />

<strong>the</strong> spot-oriented manpower training<br />

in order to effectively cope with<br />

industrial demands and bolster its<br />

design ability through international<br />

cooperation.<br />

It will also seek expansion of <strong>the</strong><br />

design industry’s base through<br />

spread of design culture and mull<br />

over ways of creating a designbased<br />

industry carrying high value<br />

added, Kim said.<br />

Asked about <strong>the</strong> KIDP’s<br />

programs <strong>for</strong> international<br />

cooperation <strong>for</strong> 2006, Kim said that<br />

it will hold <strong>the</strong> Alvar Aalto<br />

Exhibition featuring Finland’s toplevel<br />

design and construction culture<br />

in March in Seoul.<br />

In June, it will also hold <strong>the</strong> 41st<br />

<strong>Korea</strong> Industrial Design Exhibition,<br />

which is widely called as <strong>the</strong><br />

gateway to success in <strong>the</strong> nation’s<br />

design industry, in June.<br />

The 13th <strong>Korea</strong> Youth Design Exhibition, which provides<br />

young design hopefuls with hope and <strong>the</strong> future vision, will be<br />

held in August.<br />

Also, KIDP plans to hold <strong>the</strong> 2006 Design College<br />

Exhibition, which links college graduates to employment<br />

through <strong>the</strong>ir works, at COEX, sou<strong>the</strong>rn Seoul in November.<br />

In particular, KIDP projects to organize <strong>the</strong> “Design <strong>Korea</strong><br />

2006 - Shanghai” event in China in November this year to help<br />

<strong>Korea</strong>n enterprises and design-specialized companies lay<br />

cornerstone <strong>for</strong> advancement into <strong>the</strong> Chinese market, <strong>the</strong><br />

biggest in <strong>the</strong> world.<br />

“We plan to introduce superiority of <strong>Korea</strong>n design by<br />

heralding <strong>the</strong> nation’s excellent design products and enterprises<br />

to Chinese enterprises. It is <strong>the</strong> second event KIDP held in<br />

China, following <strong>the</strong> ‘Design <strong>Korea</strong> 2004 - Beijing.’ We<br />

finished <strong>the</strong> Beijing event successfully by attracting more than<br />

50,000 visitors a day and receiving requests from <strong>the</strong> Chinese<br />

side to extend <strong>the</strong> exhibition period,” Kim said.<br />

The following are excerpts from <strong>the</strong> interview with CEO<br />

Kim Chul-ho of <strong>the</strong> KIDP.<br />

Q: Would you comment <strong>the</strong> importance of design,<br />

which is widely regarded as <strong>the</strong> next-generation<br />

growth engine?<br />

A: Design has been recently emerged as a powerful<br />

mean to achieve “re<strong>for</strong>m,” now being strongly pushed by<br />

private enterprises and <strong>the</strong> government.<br />

In case that design is used as not a simple styling but a<br />

process of solving problem, design can<br />

suggest useful solutions to many problems<br />

spreading in <strong>the</strong> overall society.<br />

In particular, design can be an effective<br />

strategy <strong>for</strong> enterprises to create openminded<br />

corporate culture, explore new<br />

markets and manage total brands. If we<br />

define that design is a process of<br />

commercializing technology and idea,<br />

design will decide <strong>the</strong> method of meeting<br />

commodity and service with customer.<br />

A report announced by <strong>the</strong> economic<br />

research institute of a company defined<br />

that a good design refers to a design<br />

offering good experience to customers<br />

until <strong>the</strong>y buy, use and abolish a product.<br />

Accordingly, we can say that <strong>the</strong> role<br />

of design is to reflect consumers’<br />

conscious and unconscious expectations and desire to<br />

product through study on users.<br />

Q: Would you introduce design-related success stories<br />

of global enterprises?<br />

A: Viewing such global enterprises as Philips, Apple,<br />

British Airways, IBM and Nike, we can know that <strong>the</strong>y<br />

achieved success by using design as a core managerial<br />

strategy.<br />

Apple CEO Steve Jobs who succeeded in coming back<br />

with such re<strong>for</strong>mative design products as iMac and iPod,<br />

said, “Design is <strong>the</strong> soul in <strong>the</strong> center of manmade<br />

creations.” He has a firm design mind and has pushed ahead<br />

with design management.<br />

Under <strong>the</strong> recognition that design is <strong>the</strong> last place to<br />

contend <strong>for</strong> victory, Lee Kun-hee, chairman of Samsung<br />

Group, has emphasized securing design competitiveness <strong>for</strong><br />

production of world premium products.<br />

According to a research report announced by Design<br />

Council of Britain, <strong>the</strong> stock value of design-centered<br />

enterprises in <strong>the</strong> British FTSE 100 index (stock index of<br />

top 100 enterprises jointly operated by London Stock<br />

Exchange and Financial <strong>Times</strong>) soared as much as 200%<br />

Kim Chul-ho,<br />

president and CEO of <strong>the</strong> KIDP<br />

that of o<strong>the</strong>r companies during <strong>the</strong> 10-year period from<br />

1994 to 2004.<br />

In this way, design is in <strong>the</strong> limelight of growth engine<br />

<strong>for</strong> <strong>the</strong> future, generating great effects on enterprises,<br />

government and living of individuals.<br />

Because of <strong>the</strong> influencing power and importance of<br />

design, major advanced counties establish design policies<br />

from <strong>the</strong> national viewpoint and exert best ef<strong>for</strong>ts <strong>for</strong><br />

securing <strong>the</strong> global leadership in <strong>the</strong> design field.<br />

Q: KIDP has been implementing a variety of projects<br />

<strong>for</strong> small and medium-sized enterprises.<br />

Would you introduce some projects?<br />

A: KIDP has been spending some 12<br />

billion won ($12.3 million based on 2005) a<br />

year <strong>for</strong> a variety of projects supporting<br />

small and medium-sized enterprises.<br />

First of all, KIDP has been carrying out<br />

<strong>the</strong> design re<strong>for</strong>m technology development<br />

project, which helps small and mediumsized<br />

enterprises suffering from shortage of<br />

design development ability or designers<br />

develop new designs of products, packages,<br />

characters and brands by linking <strong>the</strong>m with<br />

design-specialized companies or<br />

universities,<br />

It also extends loans up to 1 billion won<br />

($1.02 million) to smaller companies at<br />

favorable terms and conditions <strong>for</strong> development of design<br />

re<strong>for</strong>m technology.<br />

After selecting success design products among goods<br />

produced by enterprises that participated in <strong>the</strong> design<br />

re<strong>for</strong>m technology development project, KIDP supports<br />

<strong>the</strong>m <strong>for</strong> PR and sales promotion activities.<br />

Since 2004, KIDP has been focusing its supports on<br />

smaller companies producing <strong>the</strong> world’s top-class products<br />

or next-generation growth-oriented goods.<br />

It is also actively supporting companies exclusively<br />

engaging in development, survey, analysis, and consultation<br />

businesses of industrial design.<br />

Q: Do you have any comments on <strong>the</strong> design industry?<br />

A: Now design has become <strong>the</strong> last place <strong>for</strong> enterprises<br />

to contend <strong>for</strong> victory. The design sector is an advanced<br />

industry carrying high value added and a core engine power<br />

to narrow <strong>the</strong> nation’s gap with advanced countries.<br />

Accordingly, concern and investment in <strong>the</strong> design<br />

industry will be a short cut to make <strong>Korea</strong> an advanced<br />

country with per capita national income of over $20,000.<br />

2 0 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 2 1


2006-03-12006.3.410:47AM페이지22001채널맥(3443-0701)<br />

Open <strong>Korea</strong><br />

/ Invest KOREA Head<br />

Securing <strong>Korea</strong>’s<br />

Future through FDI<br />

<strong>With</strong> <strong>the</strong> recent appointment of<br />

Chung Tong-Soo as Head of Invest<br />

KOREA to replace Alan Timblick,<br />

<strong>the</strong>re will be keen interest in how successfully<br />

he will attract <strong>for</strong>eign investment into<br />

<strong>Korea</strong>. He has an impressive career background,<br />

such as having served as Deputy<br />

Assistant Secretary of Commerce in <strong>the</strong><br />

administration of President Bill Clinton,<br />

and as an attorney working to boost<br />

<strong>Korea</strong>/U.S. trade.<br />

He is considered to be an excellent<br />

choice <strong>for</strong> <strong>the</strong> position as he is fluent in<br />

English and <strong>Korea</strong>n, understands <strong>the</strong> U.S.<br />

and <strong>Korea</strong>n points of view, has solid experience<br />

in <strong>the</strong> U.S. commerce department,<br />

and has a proven ability as an organizer<br />

and strategist.<br />

Speaking after his inauguration as head<br />

of Invest <strong>Korea</strong>, he stressed that his top priority<br />

was to reinvigorate Invest KOREA,<br />

pointing out that <strong>the</strong>re are limitations to<br />

what an individual such as himself could<br />

accomplish in seeking <strong>for</strong>eign investors<br />

and inducing FDI (<strong>for</strong>eign direct investment)<br />

into <strong>Korea</strong>.<br />

Global Leadership<br />

He emphasized <strong>the</strong> importance of abolishing<br />

unnecessary restrictions obstructing<br />

<strong>for</strong>eign investment in close cooperation<br />

with <strong>for</strong>eign investment-associated ministries<br />

such as <strong>the</strong> Ministry of Commerce,<br />

Industry and Energy, Ministry of<br />

Construction and Transportation, and<br />

Ministry of Government Legislation as<br />

well as central government agencies like<br />

<strong>the</strong> <strong>Korea</strong> Customs Service and <strong>the</strong><br />

“Speaking after his inauguration as head of Invest<br />

<strong>Korea</strong>, Chung stressed that his top priority was to<br />

reinvigorate Invest KOREA, pointing out that <strong>the</strong>re are<br />

limitations to what an individual such as himself could<br />

accomplish in seeking <strong>for</strong>eign investors and inducing<br />

FDI (<strong>for</strong>eign direct investment) into <strong>Korea</strong>.”<br />

National Tax Service.<br />

Mr. Chung seeks <strong>the</strong> abolition of<br />

restrictions to enable <strong>Korea</strong> to become a<br />

financial hub <strong>for</strong> Nor<strong>the</strong>ast Asia, and <strong>the</strong><br />

broad-scale promotion of investment<br />

incentives offered by <strong>the</strong> <strong>Korea</strong>n government<br />

to attract <strong>for</strong>eign R&D centers.<br />

To underpin <strong>the</strong> success of <strong>for</strong>eign<br />

investment in R&D, <strong>the</strong> <strong>Korea</strong>n government<br />

offers a comprehensive range of<br />

New<br />

<strong>Korea</strong>n/American<br />

head of Invest KOREA<br />

dedicated to realizing<br />

<strong>the</strong> “<strong>Korea</strong>n Dream”<br />

incentives such as tax exemptions, lease of<br />

land at extremely favorable rates, financial<br />

support, cash grants, customs duty exemption,<br />

and <strong>the</strong> chance to engage in national<br />

R&D projects, according to Chung.<br />

In particular, Chung encouraged <strong>for</strong>eign<br />

investors in research and development to<br />

take advantage of R&D Human Resource<br />

Development Program, which is administered<br />

by Invest KOREA.<br />

When comparing <strong>Korea</strong>’s investment<br />

environment with neighboring competitors<br />

such as China and Singapore, he pointed<br />

out that it could not be said that <strong>Korea</strong>’s<br />

investment environment <strong>for</strong> <strong>for</strong>eign investment<br />

has significantly improved in recent<br />

years, citing a host of government regulations<br />

that discourage <strong>for</strong>eign investment<br />

toge<strong>the</strong>r with unstable labor/management<br />

relations.<br />

Chung named <strong>the</strong> rapid abolition of<br />

unnecessary controls and <strong>the</strong> stabilization<br />

of labor/management relation as <strong>the</strong> most<br />

urgent tasks necessary to attract fur<strong>the</strong>r<br />

FDI. In this connection he wants <strong>the</strong> central<br />

and autonomous regional governments<br />

to streamline restrictions and simplify<br />

administrative procedures in order to make<br />

it easier to win approval <strong>for</strong> factory establishment,<br />

<strong>for</strong> example.<br />

He stressed that <strong>the</strong> situation regarding<br />

labor relations in <strong>Korea</strong> is somewhat exaggerated,<br />

not <strong>the</strong> least because union membership<br />

has fallen to 11 percent of <strong>the</strong><br />

work<strong>for</strong>ce. However, Chung said he hopes<br />

to promote <strong>the</strong> concepts of dialogue and<br />

communication among <strong>for</strong>eign investors in<br />

dealing with <strong>the</strong>ir work<strong>for</strong>ces in order to<br />

avoid labor conflicts or resolve <strong>the</strong>m<br />

peacefully.<br />

Chung Tong-soo,<br />

new head of Invest KOREA<br />

On ano<strong>the</strong>r front, he is convinced that<br />

corruption cannot be tolerated if <strong>Korea</strong> is<br />

to progress to <strong>the</strong> league of <strong>the</strong> most<br />

advanced economies.<br />

Challenge & Opportunity<br />

In conjunction with <strong>the</strong> challenge<br />

posed by China, Hong Kong and<br />

Singapore in attracting <strong>for</strong>eign direct<br />

investment, Chung insists that <strong>Korea</strong> must<br />

stay ahead in <strong>the</strong> fields in which it has a<br />

distinct comparative advantage, namely<br />

semiconductors, displays, liquid crystal<br />

displays (LCDs), plasma display panels<br />

(PDPs), automobiles, shipbuilding, and<br />

steel.<br />

Foreign direct investment - associated R&D incentives<br />

The newly appointed Invest KOREA<br />

Head, who immigrated to <strong>the</strong> United<br />

States as a high school student with his<br />

family, <strong>for</strong>esees all <strong>Korea</strong>ns achieving a<br />

“<strong>Korea</strong>n Dream” through <strong>the</strong>ir ef<strong>for</strong>ts on<br />

<strong>the</strong> lines of “American Dream,” but advises<br />

that this would be difficult to accomplish<br />

on <strong>the</strong> back of <strong>the</strong> industries of <strong>the</strong><br />

past.<br />

Chung pointed out that <strong>Korea</strong> is in no<br />

position to compete on labor costs in areas<br />

such low-end textiles and electronics that<br />

would be better shifting to cheap-labor<br />

countries like Vietnam and China.<br />

Ra<strong>the</strong>r, he continued, <strong>the</strong> future of<br />

<strong>Korea</strong> lies with its globally successful<br />

industries that must keep <strong>the</strong>ir lead<br />

through strategic partnerships with <strong>for</strong>eign<br />

companies intended to enhance <strong>the</strong>ir<br />

technological, financial and marketing<br />

capability.<br />

Chung notes that given <strong>the</strong> rising<br />

antipathy toward <strong>for</strong>eign capital, both<br />

government in its various branches and<br />

<strong>the</strong> media have a responsibility to educate<br />

and in<strong>for</strong>m <strong>the</strong> <strong>Korea</strong>n public at large as<br />

to why <strong>for</strong>eign direct investment is vital to<br />

<strong>the</strong> progress of <strong>the</strong> <strong>Korea</strong>n economy in<br />

terms of employment creation, technology<br />

transfer, access to <strong>for</strong>eign markets and<br />

<strong>the</strong> introduction of advanced management<br />

techniques.<br />

In closing, he stressed <strong>the</strong> importance<br />

of <strong>for</strong>eign direct investment attraction<br />

once more by citing <strong>the</strong> case of <strong>the</strong> United<br />

States, which through a policy of proactively<br />

encouraging <strong>for</strong>eign direct<br />

investment has built a competitive human<br />

resource base, plus introduced advanced<br />

technology and massive amounts of overseas<br />

financing to give <strong>the</strong> American economy<br />

its unparalleled dynamism, and in <strong>the</strong><br />

process, driven marginal enterprises from<br />

<strong>the</strong> marketplace.<br />

“The newly appointed<br />

Invest KOREA Head, who<br />

immigrated to <strong>the</strong> United<br />

States as a high school<br />

student with his family,<br />

<strong>for</strong>esees all <strong>Korea</strong>ns<br />

achieving a “<strong>Korea</strong>n<br />

Dream” through <strong>the</strong>ir<br />

ef<strong>for</strong>ts on <strong>the</strong> lines of<br />

“American Dream,” but<br />

advises that this would be<br />

difficult to accomplish on<br />

<strong>the</strong> back of <strong>the</strong> industries<br />

of <strong>the</strong> past.”<br />

Qualifications Benefits Procedure<br />

HIGH-TECH Business within <strong>the</strong> category of Tax Holidays (5yrs 100%, 2yrs 50%) Application to MOFE<br />

Status HIGH-TECH BUSINESS or Lease of Land in FIZ Evaluation of <strong>the</strong> Application<br />

INDUSTRY SUPPORT SERVICES Financial Support <strong>for</strong> Employment & Training Final Decision in 20 days<br />

Foreign Manufacturing Tax Holidays (5 yrs 100%, 2 yrs 50%) Documentation with Local<br />

Investment FDI $30M Lease of Land Government<br />

Zone New Establishment of Plant Support <strong>for</strong> Basic Infrastructure Application to MOCIE<br />

R&D Financial Support <strong>for</strong> Employment & Training Evaluation by Foreign Investment<br />

HIGH-TECH Status<br />

Committee<br />

New R&D Facilities & FDI $5M<br />

Over 10 of R&D Personnel<br />

Cash Grant HIGH-TECH status Granted Cash can be used <strong>for</strong> Designation of Negotiation Partner<br />

(or Parts & Material Speciality) Employment & Training Preliminary Negotiation with MOCIE<br />

Manufacturing Land Acquisition & Rent Application to MOCIE<br />

New Plant Facilities & FDI $10M Construction Cost Evaluation by Foreign Investment<br />

R&D Set-up Cost <strong>for</strong> Basic Infrastructure Committee<br />

New R&D Facilities & FDI $5M Purchase of Capital Goods, R&D<br />

Over 20 of R&D Personnel equipment & Materials<br />

2 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 2 3


2006-03-12006.3.410:48AM페이지24001채널맥(3443-0701)<br />

<strong>IT</strong> Leader / President Byun Bo-kyung<br />

Managing <strong>the</strong> Change from ‘E’ to ‘U’<br />

Kolon adapts to new trends by shifting emphasis to Ubiquitous business in 2006<br />

Aleader “<br />

who can’t contribute to a<br />

trans<strong>for</strong>mation, is not a leader!” So<br />

says Kolon Data Communication<br />

(www. kdc.kolon.com) president & CEO<br />

Byun Bo-kyung, who strongly believed in<br />

this philosophy as he successfully mapped<br />

out a new business blueprint <strong>for</strong> <strong>the</strong><br />

company’s restructuring over <strong>the</strong> past<br />

three years.<br />

The growing trend of an <strong>IT</strong><br />

industry environment shift from<br />

“E” (Internet) to “U” (Ubiquitous)<br />

has begun in earnest. Thus, <strong>the</strong><br />

spotlight is focusing more and<br />

more on how fast <strong>IT</strong> enterprises<br />

are adapting by acquiring <strong>the</strong><br />

capabilities needed in this<br />

changing environment by<br />

trans<strong>for</strong>ming <strong>the</strong>ir companies.<br />

In anticipation of such trends,<br />

Kolon Data Communication is<br />

poised to produce goods and<br />

services well-suited to <strong>the</strong><br />

Ubiquitous environment and to<br />

leap into <strong>the</strong> next stage of<br />

becoming a specialized total <strong>IT</strong><br />

service company. Byun Bo-kyung,<br />

president & CEO, Kolon Data<br />

Communication, underscores that<br />

companies cannot survive without being<br />

differentiated, adding that Kolon Data<br />

Communication’s new challenge is to<br />

trans<strong>for</strong>m itself such a specialized total <strong>IT</strong><br />

service enterprise, with priority given to<br />

four business <strong>the</strong>mes such as U City, U<br />

Home, U Healthcare and RFID (Radio<br />

Frequency Identification).<br />

Ubiquitousness as <strong>the</strong> future business<br />

engine<br />

Kolon Data Communication’s<br />

Ubiquitous business has devoted<br />

considerable ef<strong>for</strong>ts to seeking and<br />

selecting a business group befitting its<br />

capabilities by excluding product<br />

production participation such as chip and<br />

equipment etc. As a result, <strong>the</strong> company<br />

selected four business <strong>the</strong>mes - namely, U<br />

City, U Home, U Healthcare, & RFID.<br />

Byun notes that Kolon Data<br />

Communication is enlarging organization,<br />

Strategic agreement between Kolon Data Communication and<br />

US Echelon.<br />

<strong>the</strong> personnel, and business per<strong>for</strong>mance<br />

by reorganizing into a U solution team and<br />

U Infra team, approaching 2006 as <strong>the</strong> first<br />

year of Ubiquitous business.<br />

On <strong>the</strong> business front, Kolon Data<br />

Communication has concluded a<br />

collaboration MOU (memorandum of<br />

understanding) in conjunction with <strong>the</strong><br />

Ubiquitous part of IBM last year and has<br />

entered into a strategic alliance with <strong>the</strong><br />

U.S. firm Echelon to make inroads into<br />

open-model control networks in February<br />

this year, Byun explained.<br />

In particular, <strong>the</strong> company has been<br />

progressing its preparations from last year,<br />

regarding Kolon Data Communication’s<br />

future business engine as ‘Ubiquitous’.<br />

First, Byun is proud that Kolon Data<br />

Communication has secured technology<br />

power and competitiveness with its<br />

Ubiquitous business cooperation MOU<br />

conclusion with IBM on May, 2005 and<br />

with <strong>the</strong> company’s participation<br />

in Busan U City Project’s<br />

In<strong>for</strong>mation Strategic Plan.<br />

On <strong>the</strong> basis of such<br />

experiences, Kolon Data<br />

Communication has preparations<br />

to participate in two or three local<br />

autonomous entities’ U City<br />

project business under way and<br />

Kolon is planning to raise its<br />

competitiveness by enlarging U<br />

City project participation in <strong>the</strong><br />

coming months too.<br />

In <strong>the</strong> case of U Healthcare as<br />

well as U Learning field, results<br />

began to pay off from <strong>the</strong> second<br />

half of last year including<br />

‘Gangwon Province remote<br />

medical examination & treatment<br />

system’ etc. and <strong>the</strong> ‘Seoul<br />

National University Hospital Ubiquitous<br />

medical management system’s order<br />

followed in January this year.<br />

Byun expects that such results will be<br />

more brisk as Ubiquitous business begins<br />

in earnest this year. Besides, Kolon Data<br />

Communication is considering health<br />

consultation business through wire &<br />

wireless networks connected with medical<br />

institutions and health in<strong>for</strong>mation service<br />

firms and plans to embark actively upon<br />

remote medical examination and treatment<br />

business.<br />

Byun stresses that U Home field also is<br />

one important area of its plans to begin in<br />

earnest from this year. As its strategic<br />

alliance with U.S. Echelon gets attained at<br />

<strong>the</strong> beginning of Feb. this year, he said that<br />

Kolon Data Communication will<br />

commercialize open control networksassociated<br />

technology and<br />

NES(Networked Energy Service), an<br />

intelligence-model remote inspection<br />

system, in <strong>Korea</strong>.<br />

Active Ubiquitous business unfolding<br />

In regard to this year’s propulsion<br />

strategy by its business division, Byun<br />

explained that Kolon Data Communication<br />

will provide <strong>the</strong> best service in concert<br />

with <strong>the</strong> best partner in its established<br />

system as well as solution business.<br />

He notes that in <strong>the</strong> case of Ubiquitous<br />

business, a new growth project, human and<br />

material system construction and fund will<br />

be thrown into three business <strong>the</strong>mes<br />

exclusive of RFID field in earnest. In <strong>the</strong><br />

event of RFID part, Byun judges it to be<br />

effective to begin in earnest after three<br />

business <strong>the</strong>mes are on <strong>the</strong> track to a certain<br />

degree by means of a strategic alliance<br />

with established vendors such as IBM and<br />

Oracle.<br />

In <strong>the</strong> process of driving <strong>for</strong>ward <strong>the</strong><br />

Ubiquitous project, he explained that <strong>the</strong><br />

connection with existing business as well<br />

as synergy creation, <strong>the</strong> core solution as<br />

well as an essential element technology<br />

security, and effective human resources<br />

operation as well as stable investment are<br />

important tasks.<br />

As to overseas business content and collaboration<br />

system construction, Kolon<br />

Data Communication agreed to make<br />

inroads into markets at home and abroad<br />

by beginning home production of NES<br />

(Networked Energy Service) in cooperation<br />

with Echelon. The two companies are<br />

fur<strong>the</strong>r slated to establish “LonWorks<br />

Business Center” in conjunction with<br />

Echelon’s open control networks technology<br />

at <strong>the</strong> beginning of April this year at<br />

Kolon Data Communication’s headquarter.<br />

By establishing “LonWorks Business<br />

Center,” CEO Byun said that Kolon Data<br />

Communication is planning to attempt<br />

technology transfer and develop business<br />

model, referring to <strong>the</strong><br />

fact that LonWorks technology’s<br />

competitiveness<br />

as well as marketability<br />

are good since it is recognized<br />

as global standard.<br />

As a result of profitoriented<br />

business structure,<br />

Kolon Data<br />

Communication’s debt<br />

ratio remains at <strong>the</strong> 60%<br />

level, a very low level in<br />

comparison with similar<br />

data communications<br />

firms and in addition is<br />

practicing a transparent<br />

management on <strong>the</strong> basis<br />

of such superior stable<br />

finance structure, continuing<br />

its ef<strong>for</strong>ts to provide<br />

customers as well as<br />

shareholders with high<br />

company value.<br />

In <strong>the</strong> process of business<br />

restructuring and<br />

eliminating past mistakes,<br />

Byun explains:<br />

“Our company went into<br />

<strong>the</strong> red over two years,<br />

but I believe that this<br />

year, Kolon Data<br />

Communication will<br />

gain a turnover of 150<br />

billion won (approx.<br />

$172 million), up 30%<br />

compared with <strong>the</strong> previous<br />

year, and a operating<br />

profit of 4.5 billion won<br />

(approx. $5.17 million)”.<br />

Kolon Data<br />

Communication is poised<br />

to become an <strong>IT</strong> leading<br />

enterprise which provides<br />

customers with <strong>the</strong><br />

optimal <strong>IT</strong> service with<br />

its accumulated knowhow<br />

as an established <strong>IT</strong><br />

system special company,<br />

market command and<br />

launch of active<br />

Ubiquitous business.<br />

Kolon Data Communication president & CEO Byun Bo-kyung<br />

“As a result of profit-oriented business<br />

structure, Kolon Data<br />

Communication’s debt ratio remains at<br />

<strong>the</strong> 60% level, a very low level in<br />

comparison with similar data<br />

communications firms and in addition<br />

is practicing a transparent<br />

management on <strong>the</strong> basis of such<br />

superior stable finance structure,<br />

continuing its ef<strong>for</strong>ts to provide<br />

customers as well as shareholders with<br />

high company value.”<br />

2 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 2 5


2006-03-12006.3.410:48AM페이지26001채널맥(3443-0701)<br />

Financing <strong>IT</strong> / <strong>Korea</strong>n Re<br />

<strong>Korea</strong>n Re, a Reinsurance Firm Poised<br />

to Rank Among Global Top 10 by 2020<br />

<strong>Korea</strong>n Re is aiming to become one of<br />

<strong>the</strong> world’s top 10 reinsurers by 2020<br />

by bolstering international business<br />

and introducing advanced insurance services,<br />

according to a top manager of <strong>the</strong><br />

reinsurance company.<br />

In an interview with <strong>the</strong> <strong>Korea</strong> <strong>IT</strong><br />

<strong>Times</strong>, Park Jong-won, chairman & president<br />

of <strong>Korea</strong>n Re, said, "Right after successfully<br />

overcoming <strong>the</strong> 1997-1998 Asian<br />

financial crisis, <strong>Korea</strong>n Re established <strong>the</strong><br />

"Vision 2020," a mid and long-term strategy<br />

to enter ranks of <strong>the</strong> top 10 global reinsurers<br />

by that year."<br />

The strategy, among o<strong>the</strong>r things, calls<br />

<strong>for</strong> streng<strong>the</strong>ning of <strong>the</strong> international business,<br />

expansion of capital volume, introduction<br />

of advanced insurance services and<br />

becoming more in<strong>for</strong>mation and knowledge-oriented.<br />

"As a result of pursuing corporate<br />

re<strong>for</strong>m based on <strong>the</strong> strategy, <strong>Korea</strong>n Re<br />

has achieved an annual average growth of<br />

13.6% <strong>for</strong> <strong>the</strong> past seven years<br />

(1998~2004) and is currently ranked as <strong>the</strong><br />

world’s 16th largest reinsurer," said <strong>the</strong> 62-<br />

year-old professional manager.<br />

In January 2006, <strong>Korea</strong>n Re set up <strong>the</strong><br />

"Vision 2010," a mid-way plan to attain <strong>the</strong><br />

Vision 2020. Vision<br />

2010 is an execution<br />

plan to achieve <strong>the</strong><br />

Vision 2020 ahead of<br />

schedule.<br />

"Under <strong>the</strong> mid-way<br />

plan, total assets and<br />

gross written premiums<br />

are expected to reach 5<br />

trillion won ($5.17 billion),<br />

making <strong>Korea</strong>n<br />

Re <strong>the</strong> 12th reinsurer in<br />

<strong>the</strong> world by 2010,"<br />

said Park.<br />

Asked about <strong>the</strong><br />

2006 managerial strategy,<br />

Chairman Park said,<br />

"The current reinsurance<br />

business environment<br />

is extremely difficult as <strong>the</strong> <strong>Korea</strong>n<br />

reinsurance market, <strong>the</strong> 8th largest in <strong>the</strong><br />

world, has already become saturated with<br />

growth showing signs of stagnation.<br />

“As China has completely abolished <strong>the</strong> protection<br />

barriers <strong>for</strong> its reinsurance company China Re in<br />

2006, I think, <strong>Korea</strong>n Re is able to seek new ways <strong>for</strong><br />

growth in <strong>the</strong> giant potential market in Asia through<br />

active local marketing activities,”<br />

"Commercial lines such as fire and<br />

engineering insurance, which reap high<br />

returns, are losing <strong>the</strong>ir ground as domestic<br />

manufacturing firms are moving to countries<br />

that provide ‘cheap labor’, and most<br />

of <strong>the</strong> major global reinsurers have all<br />

Park Jong-won, chairman<br />

& president of <strong>Korea</strong>n Re<br />

made a presence in <strong>the</strong><br />

domestic reinsurance<br />

market, resulting in<br />

fierce competition, said<br />

Park.<br />

Noting that <strong>the</strong> year<br />

2006 will be a very<br />

important turning point<br />

<strong>for</strong> <strong>Korea</strong>n Re, which<br />

has posted high growth<br />

<strong>for</strong> <strong>the</strong> past seven years,<br />

he said, "As a result, we<br />

set <strong>the</strong> construction of a<br />

core ability to become a<br />

top-notch company as<br />

<strong>the</strong> 2006 managerial target."<br />

Along with this,<br />

<strong>Korea</strong>n Re will expand<br />

its growth base by exploring new domestic<br />

and overseas markets and actively creating<br />

demand <strong>for</strong> new products. In order to<br />

achieve <strong>the</strong> "Vision 2010," <strong>the</strong> company<br />

will also actively pursue a business strategy<br />

seeking an annual average growth of<br />

12% persistently, he said.<br />

In line with broadening <strong>the</strong> growth base,<br />

<strong>Korea</strong>n Re will consistently pursue high<br />

profits through reasonable price policy and<br />

early risk management.<br />

At <strong>the</strong> same time, <strong>Korea</strong>n Re will renovate<br />

its educational program as well as <strong>the</strong><br />

<strong>IT</strong> system to improve its technical capabilities<br />

of reinsurance and ultimately, maximize<br />

productivity, said <strong>the</strong> chairman.<br />

On its business globalization plan to<br />

bolster competitiveness, Park said, "In<br />

terms of capital volume, <strong>Korea</strong>n Re has<br />

remarkably streng<strong>the</strong>ned its financial base<br />

by achieving a high annual average growth<br />

of 13% and handsome net profits."<br />

In particular, by consistently reserving<br />

50-60 billion won ($51.7-60.2 million) in<br />

net profit every year without capital<br />

increase, <strong>the</strong> company’s security ability,<br />

comprising total capital and reserve fund <strong>for</strong><br />

emergent risk, are likely to have reached<br />

700 billion won ($724 million) in <strong>the</strong> fiscal<br />

year 2006, a 2.6-fold rise from 1998.<br />

By expanding <strong>the</strong> in-house reserve continuously<br />

through development of new<br />

products, bolstering of <strong>the</strong> business in <strong>the</strong><br />

overseas markets and maintenance of net<br />

profits, it plans to expand <strong>the</strong> security ability<br />

to 1.5 trillion won ($1.5 billion) in 2010.<br />

"<strong>Korea</strong>n Re has placed <strong>the</strong><br />

focus of its overseas market<br />

strategy on rein<strong>for</strong>cing its leader<br />

position in <strong>the</strong> Asian market, and<br />

eventually leaping to become a<br />

leading global reinsurer," he<br />

said, adding that it will expand<br />

<strong>the</strong> portion of gross written premium<br />

from overseas business<br />

from 10% of <strong>the</strong> entire premium<br />

income and to 20% in 2010, and<br />

fur<strong>the</strong>r to 50% in 2020.<br />

"As China has completely<br />

abolished <strong>the</strong> protection barriers<br />

<strong>for</strong> its reinsurance company<br />

China Re in 2006, I think,<br />

<strong>Korea</strong>n Re is able to seek new<br />

ways <strong>for</strong> growth in <strong>the</strong> giant<br />

potential market in Asia through active local<br />

marketing activities," he said.<br />

By streng<strong>the</strong>ning relations with major<br />

local reinsurers and actively attacking accident,<br />

motor, and liability insurance markets<br />

in China, <strong>Korea</strong>n Re aims at expanding its<br />

sales by more than 30% every year, he said.<br />

Along with this, <strong>Korea</strong>n Re plans to<br />

advance into <strong>the</strong> Asian engineering and<br />

EAR (erection-all-risks) markets by utilizing<br />

its accumulated experience and knowhow<br />

from <strong>the</strong> domestic CAR (constructionall-risks)<br />

market.<br />

In <strong>the</strong> European marine insurance and<br />

aviation markets it has enjoyed remarkable<br />

results, <strong>Korea</strong>n Re will continue streng<strong>the</strong>ning<br />

its position as a leader by providing various<br />

insurance services based on its knowledge<br />

and know-how from its 40-year<br />

domestic business operations, and eventually<br />

expand into <strong>the</strong> Latin American and <strong>the</strong><br />

East European markets.<br />

The following are excerpts from an interview with Park Jong-won, chairman<br />

& president of <strong>Korea</strong>n Re:<br />

Q: <strong>Korea</strong>n Re has enjoyed sustainable growth in capital volume and<br />

security ability, while securing <strong>the</strong> No. 1 position in <strong>the</strong> domestic reinsurance<br />

market. How about <strong>the</strong> credit rating of <strong>Korea</strong>n Re appraised by<br />

global credit rating agencies?<br />

A: A.M. Best, one of <strong>the</strong> world’s top credit rating agencies, has given <strong>Korea</strong>n<br />

Re an "A- (excellent)" rating, citing <strong>the</strong> <strong>Korea</strong>n reinsurer’s excellent business<br />

results, its leading role in <strong>the</strong> local market, ability to provide timely reinsurance<br />

products satisfying market needs, stable investment portfolio and effective distribution<br />

of risk.<br />

As <strong>Korea</strong>n Re gained <strong>the</strong> "A-" rating <strong>for</strong> <strong>the</strong><br />

fourth consecutive year from A.M. Best <strong>for</strong> its<br />

outstanding managerial ability, it has firmed up<br />

its leadership position in <strong>the</strong> local and overseas<br />

markets.<br />

Meanwhile, as <strong>for</strong>eign investors’ confidence<br />

in <strong>Korea</strong>n Re has been also rising steadily, it is<br />

expected to have a superior position in its business<br />

relations with <strong>for</strong>eign reinsurers.<br />

In <strong>the</strong> domestic market, <strong>the</strong> market value of<br />

<strong>Korea</strong>n Re has been going up gradually owing<br />

to its stable credit rating and robust growth in<br />

capital volume and aggressive overseas business<br />

strategy.<br />

Accordingly, <strong>the</strong> total market value of<br />

<strong>Korea</strong>n Re amounted to 1 trillion won ($1.03<br />

billion) as of February 2006, <strong>the</strong> second biggest<br />

in <strong>the</strong> domestic insurance industry, and <strong>the</strong> <strong>for</strong>eign<br />

equity ratio in <strong>Korea</strong>n Re expanded to 42%.<br />

Chairman Park(right) receives <strong>the</strong> management<br />

innovation grand prize from “Money Today”, a<br />

local daily newspaper.<br />

Q: Would you introduce your company’s win-win strategy, which<br />

ensures mutual profits between primary insurance and reinsurance<br />

companies?<br />

A: By developing new products such as D&O and CI (critical illness) insurance<br />

suitable <strong>for</strong> changing needs of <strong>the</strong> insurance market and providing <strong>the</strong>m to<br />

local primary insurance companies, <strong>Korea</strong>n Re is revitalizing <strong>the</strong> dormant primary<br />

insurance market and creating new reinsurance demands, offering more opportunities<br />

<strong>for</strong> growth to local insurers.<br />

Moreover, despite <strong>the</strong> hardening conditions of <strong>the</strong> global reinsurance market<br />

in <strong>the</strong> wake of <strong>the</strong> Sept. 11 terrorists’ attacks on <strong>the</strong> United States, <strong>Korea</strong>n Re has<br />

supported <strong>the</strong> stability of <strong>the</strong> <strong>Korea</strong>n primary insurance companies by supplying<br />

sufficient reinsurance coverage.<br />

Q: Would you comment on your managerial philosophy?<br />

A: First of all, I place <strong>the</strong> emphasis on transparent management based on principle.<br />

Secondly, I think responsible management is very important. The CEO should<br />

take <strong>the</strong> initiative in advancing <strong>the</strong> company.<br />

Thirdly, re<strong>for</strong>mative management is <strong>the</strong> only way <strong>for</strong> a company to survive fierce<br />

competition in a rapidly changing insurance market.<br />

2 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 2 7


2006-03-12006.3.410:48AM페이지28001채널맥(3443-0701)<br />

University / Kyung Hee Cyber Education<br />

Ubiquitous University Offering Superior Cyber Education<br />

Kyung Hee Cyber University’s<br />

advanced model of cyber education<br />

contents puts it in world level league<br />

<strong>With</strong> its unique cyber education contents<br />

development that differentiates<br />

it from o<strong>the</strong>r cyber universities,<br />

Kyung Hee Cyber University (KHCU)<br />

(www.khcu.ac.kr) is <strong>for</strong>ging an advanced<br />

model of cyber education contents <strong>for</strong><br />

online higher education in <strong>Korea</strong>.<br />

Through such advanced contents development<br />

by its own technological expertise,<br />

<strong>the</strong> Cyber University is contributing to<br />

enhancing Ubiquitous education as well as<br />

advancing <strong>the</strong> knowledge level of <strong>the</strong><br />

Republic of <strong>Korea</strong> one notch higher.<br />

Against <strong>the</strong> backdrop of this renewed<br />

confidence lies above all Kyung Hee Cyber<br />

University’s abovementioned superiority<br />

in educational contents and competitiveness<br />

in education, according to President<br />

Park Kun-woo of KHCU who has been<br />

leading it <strong>for</strong> over two years and has served<br />

in <strong>the</strong> diplomatic arena during almost 40<br />

years, including as <strong>the</strong> <strong>Korea</strong>n Ambassador<br />

to <strong>the</strong> United States as well as <strong>the</strong> chief delegate<br />

of <strong>the</strong> four-way talks<br />

“As <strong>for</strong> superior contents development<br />

of our cyber education, we have instructional<br />

designers who plan education and<br />

support professors in <strong>the</strong> Dept. of Online<br />

Education Support, web designers as well<br />

as programmers who design contents and<br />

programming, and up to media developers<br />

who are in charge of image production,<br />

contents editing and management”, Park<br />

elaborated.<br />

Its staff of 60 experts cooperates with<br />

professors and lecturers in doing research<br />

and developing cyber educational contents,<br />

according to Park. In comparison with<br />

ano<strong>the</strong>r cyber university which relies on<br />

outsourcing, KHCU produces approximately<br />

200 contents a year in its six studios<br />

corresponding to<br />

about 200 pyeong<br />

(approx. 660m2)<br />

with its own technology,<br />

unique<br />

among cyber university<br />

circles.<br />

In addition, he<br />

pointed out<br />

“Besides hardware<br />

elements<br />

needed <strong>for</strong> cyber<br />

education, we<br />

support software<br />

related to lecture development and supply<br />

studios (including a virtual studio) <strong>for</strong> a<br />

sound environment <strong>for</strong> lecture development.”<br />

In a nutshell, Kyung Hee Cyber<br />

University’s superiority is set apart in that<br />

it offers supporting functions <strong>for</strong> professors’<br />

online teaching (video chatting, realtime<br />

seminar, chatting room, asynchronous<br />

discussion room, SMS, mail, note, one-toone<br />

counseling, blog, community etc.) and<br />

learning management, as well as evaluation<br />

function that makes students possible<br />

to evaluate not only learning process but<br />

outcomes from educational programmes<br />

through LMS (Learning Management<br />

System) developed by KHCU.<br />

Way <strong>for</strong>ward <strong>for</strong> an advanced country<br />

First of all, President Park proposed that<br />

cyber education can pave <strong>the</strong> way <strong>for</strong> an<br />

advanced country, explaining that carrying<br />

President Park Kun-woo of KHCU<br />

out online and offline education simultaneously<br />

is a global trend and in that regard<br />

<strong>the</strong>re are areas where cyber education in<br />

<strong>Korea</strong> still is not activated. Concerning<br />

doubts about <strong>the</strong> university’s education<br />

quality or degree recognition, <strong>the</strong> president<br />

<strong>for</strong>cefully brushed off such misgivings,<br />

pointing out that <strong>for</strong> example, <strong>the</strong> matriculation<br />

rate into graduate school is pretty<br />

good in <strong>the</strong> case of Kyung Hee Cyber<br />

University and cyber education provides<br />

intensive courses without any waste ra<strong>the</strong>r<br />

than off-line education provided by general<br />

universities.<br />

Showing <strong>the</strong> excellence of <strong>the</strong> education<br />

competitiveness of Kyung Hee Cyber<br />

University, <strong>the</strong> ex-diplomat president<br />

added that KHCU has started credit<br />

exchange with Kyung Hee University, its<br />

mo<strong>the</strong>r University, since <strong>the</strong> first semester<br />

of 2004. <strong>With</strong> this, students can attend lectures<br />

up to 24 credits, 3 credits per semester<br />

without extra fees in Kyung Hee<br />

University.<br />

President Park, who believes that <strong>the</strong><br />

credit exchange program gives <strong>the</strong> most<br />

efficient synergy effect in boosting students’<br />

satisfaction, mentioned that 75 per-<br />

cent of Kyung Hee University students<br />

indicated in <strong>the</strong> questionnaire that asked<br />

credit exchange satisfaction <strong>the</strong>y would<br />

recommend KHCU’s lectures to <strong>the</strong>ir<br />

friends & colleagues. He also added that it<br />

is undeniable that thanks to such reciprocal<br />

credit exchange program with Kyung Hee<br />

University, KHCU made great strides<br />

despite of its five years’ short history.<br />

Plus expanding and beefing up a ‘Ubiquitous<br />

learning system’ which makes <strong>the</strong>ir<br />

students attend lectures wherever and<br />

whenever <strong>the</strong>y want through PDA or wireless<br />

handy PC, <strong>the</strong> Cyber University operates<br />

on one hand flexible and elastic educational<br />

courses and school affairs such as a<br />

curriculum map through which students<br />

can get in<strong>for</strong>mation about subjects more indepth,<br />

in order to meet more diverse students’<br />

needs.<br />

Hong Bong-hwa, <strong>the</strong> Dean of<br />

Department of e-Learning Support who sat<br />

in on <strong>the</strong> interview, said, “In <strong>the</strong> light of<br />

facts that we can’t meet <strong>the</strong>ir needs with<br />

uni<strong>for</strong>m education and school affairs since<br />

<strong>the</strong> students of cyber university come from<br />

various ages, professions and experiences,<br />

Kyung Hee Cyber University is noteworthy<br />

by activating double major, minor<br />

major, change of major and early graduation<br />

system and by abolishing core courses<br />

to broaden student selections.”<br />

Pivotal role of top cyber education<br />

About carrying out <strong>the</strong> pivotal role<br />

of <strong>the</strong> best cyber education that represents<br />

<strong>Korea</strong>, President Park is proud<br />

to say that approx. 150 students out of<br />

600 first graduates in Feb. 2005 at<br />

KHCU went on to graduate school<br />

providing an example to new comers<br />

who were planning to enter KHCU.<br />

The president deserving <strong>the</strong> title of<br />

Cyber University missionary has a<br />

firm belief: “If we pursue education<br />

that utilizes characteristics and merits<br />

of cyber education, we can solve <strong>the</strong><br />

restraints on <strong>the</strong> time and space<br />

which are <strong>the</strong> offline universities’<br />

limitations, and we can seek after<br />

learner-centered education.” In conjunction<br />

with this, President Park points<br />

out: “For cyber education to occupy its<br />

firm position thoroughly, negative factors<br />

must not appear so that student can study<br />

free from all anxiety”.<br />

He continued, “I would say <strong>the</strong> future of<br />

cyber university is considerably bright considering<br />

<strong>Korea</strong>’s world best <strong>IT</strong> infrastructure”,<br />

adding that cyber education has high<br />

probability that it can solve diverse problems<br />

of offline universities in <strong>Korea</strong> and<br />

present <strong>the</strong> possibility of a new model of<br />

university education.<br />

In relation to Hanryu (<strong>Korea</strong>n Wave)<br />

fever too, KHCU shows big enthusiasm<br />

with its plan to establish a Department of<br />

<strong>Korea</strong>n Culture and Language from <strong>the</strong><br />

Kyung Hee Cyber Univ.’s virtual chromakey studio(left), and library(right)<br />

Kyung Hee Cyber Univ. graduates, whose<br />

matriculation rate into graduate school is<br />

excellent.<br />

<strong>for</strong>thcoming Spring semester, 2006 plus<br />

setting up a study hall and installing ‘Cyber<br />

<strong>Korea</strong>n Language Programme’ as part of a<br />

global cyber campus at Hanoi University<br />

of Foreign Studies in Vietnam,<br />

Ulaanbaatar University in Mongolia, 4 universities<br />

in <strong>the</strong> Philippines and <strong>the</strong> National<br />

Association <strong>for</strong> <strong>Korea</strong>n Studies (NAKS) in<br />

U.S.A.<br />

<strong>With</strong> dissemination and development of<br />

Internet market in <strong>Korea</strong>, cyber education<br />

will become a learner-oriented education<br />

system, more systematically and diversely,<br />

he said.<br />

To develop KHCU as one of <strong>the</strong> world<br />

best cyber universities is likely to be <strong>the</strong><br />

top priority task <strong>for</strong> it this year.<br />

2 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 2 9


2006-03-12006.3.410:48AM페이지30001채널맥(3443-0701)<br />

CeB<strong>IT</strong> 2006: The Global Stage <strong>for</strong> Latest<br />

Technologies of <strong>Digital</strong> <strong>Convergence</strong><br />

Over 6,000 Companies Vying to Showcase High-Tech Products in Hannover<br />

CeB<strong>IT</strong><br />

2006 will be held from March 9 to 15 at <strong>the</strong><br />

Hannover Convention Center, Germany under <strong>the</strong><br />

slogan of “<strong>Digital</strong> Solutions <strong>for</strong> Work & Life.”<br />

In its 21st year this year, CeB<strong>IT</strong> 2006 promises to be <strong>the</strong> stage <strong>for</strong><br />

some 30 special exhibitions and 800 conferences in addition to <strong>the</strong><br />

products display by more than 6,300 companies from over 70 nations. Of<br />

<strong>the</strong> participating companies, 3,300 are <strong>for</strong>eign companies of which 51.5%,<br />

or 1,700 firms, are from <strong>the</strong> Asia and Pacific region. The participation by<br />

Asian countries has been growing annually to such an extent that <strong>the</strong>ir<br />

rented space <strong>for</strong> displays this year has reached 300,000 square meters. In<br />

2005, more than 6,200 companies from over 70 countries took part in <strong>the</strong><br />

annual event that attracted 480,000 visitors.<br />

The CeB<strong>IT</strong> exhibition, industry watchers say, is meaningful in <strong>the</strong><br />

sense that it provides a <strong>for</strong>um <strong>for</strong> participants to share today’s industry<br />

issues and future visions not merely <strong>for</strong> <strong>the</strong> display of products itself.<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 3 1


2006-03-12006.3.410:48AM페이지32001채널맥(3443-0701)<br />

CeB<strong>IT</strong> 2006 Hannover <strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />

2006<br />

Hannover<br />

A Plethora of <strong>Digital</strong> Products, Solutions to be Showcased<br />

<strong>Digital</strong> Solutions <strong>for</strong> Work & Life<br />

At CeB<strong>IT</strong> 2006, organizers have placed emphasis on how <strong>the</strong><br />

digital world can assist people improve <strong>the</strong>ir lifestyles during<br />

<strong>the</strong>ir working and leisure hours. To be introduced at <strong>the</strong><br />

exhibition includes various business solutions and digital<br />

lifestyles based on up-to-date technologies including <strong>the</strong><br />

communication network connecting working sites with home.<br />

The capping of CeB<strong>IT</strong> 2006 with <strong>the</strong> slogan of “<strong>Digital</strong><br />

Solutions <strong>for</strong> Work & Life” is said to be derived from <strong>the</strong><br />

important role in<strong>for</strong>mation technologies play in not only home<br />

appliances but also in <strong>the</strong> fields of telematics and logistics.<br />

CeB<strong>IT</strong> 2006 Under a Variety of Themes<br />

At CeB<strong>IT</strong> 2006, exhibition halls are arranged according to<br />

major <strong>the</strong>mes and are anticipated to win <strong>the</strong> favorable responses<br />

from visitors since various <strong>for</strong>ums and special exhibitions are<br />

also scheduled to be held.<br />

In <strong>the</strong> Business Process Hall, business solutions and related<br />

products will be on display. These include a host of security<br />

devices and software in addition to RFID technologies that have<br />

recently been attracting much attention.<br />

In <strong>the</strong> Communications Hall, which displays telephones,<br />

mobile phones and network-related products, a special<br />

exhibition dubbed ‘VoIP@CeB<strong>IT</strong> and WLAN-World’ will be<br />

held under <strong>the</strong> <strong>the</strong>me of ‘Telematik, Navigation, Logistik and<br />

Handy-TV.’<br />

In <strong>the</strong> <strong>Digital</strong> Equipment and Systems Hall, HDTVs as well<br />

as personal and mobile storage systems will highlight today’s<br />

digital entertainment.<br />

In <strong>the</strong> Banking & Financing Hall, business solutions <strong>for</strong><br />

Major Items Displayed at <strong>the</strong> <strong>Korea</strong>n Pavilion<br />

Items No. Major Participants<br />

Navigation equipment<br />

Diasonic, D.O.Tel, 3Soft, I-Bead, Elentec, SB Telekom, Dizipia<br />

PMP (Portable Media Player) 12 Ugcom, Oracom, 3Soft, PlayM, Maycom, Enox, Elentec, Maxian, Neosol,<br />

Multi-channel, Fusionsoft, Dizipia<br />

MP3 player 24 Ugcom, Diasonic, Stormblue, Bluzen, Oracom, I-bead, Technovas, PlayM,<br />

Maycom, Enox, S-Cam, Multi-channel, Hyunwon, Ugcom, Diasonic,<br />

Stormblue, Bluzen, Oracom, I-bead, Technovas, PlayM, Seju Engineering<br />

LCD TV 10 Sodiff, KTV Global, Atec, GPNC, 3 Gate, Namjootech, Pavonine, Nexio,<br />

Dong Yang, Indtek,<br />

Bluetooth products (wireless 11 KTV Global, Stromblue, Kyungjin, Ugcom, Sungjin Techwin, AsianaIDT,<br />

headsets, and o<strong>the</strong>rs)<br />

SB Telekom, Ufosys, PlayM, Sprite, Hanho Electronics<br />

Security products (fingerprint 4 Wareplus, Green Optics, Ufosys<br />

readers, locks & o<strong>the</strong>rs)<br />

DMB equipment 9 Pixtree<br />

Internet phones 2 Wooksung Electronics, Kyunggee Electronics<br />

RFID systems 4 ASB, Duali, Wareplus, Keico<br />

DVDs 3 DTS, Ellion, Dinss<br />

multimedia web authoring tools 2 Parasys, Investclub<br />

PC accessories 20 PC Accessories<br />

enhancing <strong>the</strong> convenient use of various equipment and devices<br />

employed by financial institutions including banks will be on<br />

special display under <strong>the</strong> slogan of ‘Bank-Finance-Systems.’<br />

In <strong>the</strong> Public Sector Parc, public and academic institutions<br />

will take part and make presentations concerning geographical<br />

in<strong>for</strong>mation systems. In addition, special exhibitions are<br />

scheduled to be held under <strong>the</strong> <strong>the</strong>me of ‘eHealth.’<br />

In <strong>the</strong> Future Parc, research and academic institutions will be<br />

introducing new ideas through a <strong>for</strong>um <strong>for</strong> discussions entitled<br />

‘future talk.’<br />

At CeB<strong>IT</strong> 2006, special emphasis has also been placed on<br />

SMEs. Through <strong>the</strong> “Forum CeB<strong>IT</strong> Mittelstand,” numerous<br />

seminars and discussions are scheduled to be held with <strong>the</strong><br />

participation of business leaders, politicians and journalists.<br />

Fur<strong>the</strong>rmore, a variety of products and solutions <strong>for</strong> SMEs will<br />

be on display. In addition, an exhibition hall has been prepared<br />

<strong>for</strong> merchants in <strong>the</strong> business of trading <strong>IT</strong> products, home<br />

appliances as well as photo shop and office supplies.<br />

For some time, CeB<strong>IT</strong> has won <strong>the</strong> acclaim as a prominent<br />

stage <strong>for</strong> meetings with corporate leaders around <strong>the</strong> globe. In<br />

<strong>the</strong> list of programs <strong>for</strong> ‘Keynote Speeches’ to be presented<br />

during <strong>the</strong> exhibition, Anand Chandrasekher, vice president of<br />

Intel, and Guerrino De Luca, CEO of Logitech, have been<br />

invited to deliver keynote speeches.<br />

Ano<strong>the</strong>r event which is anticipated to draw much attention at<br />

CeB<strong>IT</strong> is ‘<strong>Digital</strong> Living’ through which visitors can operate<br />

digital products and experience future technologies.<br />

Market Trends at CeB<strong>IT</strong> 2006<br />

At this year’s CeB<strong>IT</strong>, digital products with various functions<br />

originating from digital convergence are set<br />

to make conspicuous showing. The<br />

combining of home entertainment with<br />

mobile technologies, in particular, is<br />

expected to make a striking debut since it has<br />

become possible to adopt more innovative<br />

products and services thanks to <strong>the</strong> continued<br />

growth of <strong>the</strong> cell phone market and <strong>the</strong><br />

increased accessibility of <strong>the</strong> broadband<br />

Internet.<br />

Portable Multimedia Players Lead Home<br />

Electronic Products<br />

It is <strong>for</strong>ecast that PMPs (Portable Media<br />

Players), mounted with TV screens and<br />

navigation functions that include those of<br />

DVDs, HDDs, and MP3s, will lead <strong>the</strong> home<br />

entertainment market.<br />

DMB and DVB-H Vying <strong>for</strong> <strong>the</strong> Portable TV Market<br />

The adoption of DMB <strong>for</strong> its trial service during <strong>the</strong> 2006<br />

World Cup soccer games in <strong>the</strong> five German States of Bayern,<br />

North Rhine-Westphalia, Saarland, Berlin, and Brandenburg has<br />

attracted heightened interest. This is because its success is much<br />

anticipated to provide an important turning point in deciding <strong>the</strong><br />

future course of <strong>the</strong> mobile TV market.<br />

LCD & PDP TVs Mounted with HD-DVDs and HDTVs<br />

Due to <strong>the</strong> advent of HD-DVD players and HDTVs with<br />

1920x1080 panels, LCD & PDP TVs capable of per<strong>for</strong>ming <strong>the</strong><br />

functions of <strong>the</strong>se new models are expected to post rapid growth<br />

from <strong>the</strong> early stages of <strong>the</strong> high-resolution digital broadcasting.<br />

The Advent of 3.5G Mobile Phones with HSDPA Functions<br />

Following T-Mobile’s successful launch of high-speed<br />

mobile communication utilizing HSDPA (High-Speed<br />

Downlink Packet Access), <strong>the</strong> third-generation technology of<br />

Nokia, a trial telecom service at <strong>the</strong> speed of 1.8Mbps, a speed<br />

that is comparable to that of ADSL, is scheduled to be launched<br />

this month.<br />

<strong>Korea</strong> Pavilion<br />

The <strong>Korea</strong> Trade-Investment Promotion Agency (KOTRA),<br />

which has participated in CeB<strong>IT</strong> since 2002, will take part in<br />

this year’s event by organizing <strong>the</strong> <strong>Korea</strong>n delegation to <strong>the</strong><br />

<strong>Korea</strong>n Pavilion.<br />

According to Han Jong-woon, director-general of KOTRA,<br />

<strong>the</strong> <strong>Korea</strong>n Pavilion will be displaying high-tech multimedia<br />

products at 3 convention halls (Halls 22, 23 & 25) including <strong>the</strong><br />

one (Hall 25) set aside <strong>for</strong> <strong>the</strong> exclusive display of display products.<br />

A total of 108 companies, an increase of 13 from last year,<br />

will be participating in <strong>the</strong> <strong>Korea</strong>n Pavilion on an exhibition<br />

floor space of 1,467 square meters.<br />

In <strong>the</strong> midst of growing expectations <strong>for</strong> a substantial growth<br />

of <strong>the</strong> home electronics market in Germany on <strong>the</strong> occasion of<br />

<strong>the</strong> 2006 World Cup, it is anticipated that <strong>Korea</strong>n <strong>IT</strong> SMEs can<br />

engage in lively consultations <strong>for</strong> export. Mindful of <strong>the</strong><br />

importance <strong>the</strong> occasion carries, <strong>the</strong> <strong>Korea</strong>n Pavilion will be<br />

housing a special booth <strong>for</strong> <strong>the</strong> exclusive demonstration of DMB<br />

service.<br />

At <strong>the</strong> <strong>Korea</strong>n Pavilion, new models of MP3 players and<br />

PMPs that reflect today’s trend <strong>for</strong> convergence will also be<br />

displayed with <strong>the</strong> participation of 24 and 12 <strong>Korea</strong>n firms,<br />

respectively. Bluetooth models including wireless headsets will<br />

Han Jong-woon, director-general<br />

of KOTRA’s Exhibition & Convention Team<br />

also be presented by 9 companies. In <strong>the</strong> meantime, highdefinition<br />

LCD TVs with fancy designs from ten companies<br />

such as KTV Global are expected to capture <strong>the</strong> hearts and<br />

minds of buyers.<br />

Invest <strong>Korea</strong> Fair <strong>for</strong> <strong>IT</strong> Products and Services<br />

On March 13, <strong>Korea</strong> will be holding an investment fair at<br />

Hanover Convention Center from 10:30 a.m. <strong>for</strong> a two-hour run<br />

in order to boost Germany’s investment in <strong>Korea</strong>’s <strong>IT</strong> industry.<br />

Chung Dong-soo, head of Invest <strong>Korea</strong>, is scheduled to<br />

deliver introductory remarks on <strong>Korea</strong>’s <strong>IT</strong> industry and Chu<br />

Woo-shik, head of investor relations division at Samsung<br />

Electronics, will give a keynote speech on Samsung’s strategy<br />

<strong>for</strong> future growth. In addition, Siemens and Rohde &Schwarz<br />

Int’l GmbH of Germany are scheduled to deliver success stories<br />

of investing in <strong>Korea</strong>.<br />

Mr. Han said that <strong>the</strong> trade promotion agency and OAV, <strong>the</strong><br />

German association <strong>for</strong> friendship between Germany and East<br />

Asia, as well as <strong>the</strong> German Chambers of Commerce in<br />

Hamburg, Hanover, Lubeck and Kiel have been striving to<br />

search <strong>for</strong> German companies interested in investing in <strong>Korea</strong>.<br />

3 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 3 3


2006-03-12006.3.410:48AM페이지34001채널맥(3443-0701)<br />

CeB<strong>IT</strong> 2006 Hannover<br />

<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />

DMB Spreads Wings<br />

to Overseas markets<br />

<strong>With</strong> <strong>the</strong> inauguration of <strong>the</strong><br />

“Wibro, DMB Overseas<br />

Promotion Bureau” in <strong>Korea</strong>,<br />

backed by <strong>the</strong> strong support of <strong>the</strong><br />

Ministry of In<strong>for</strong>mation & Communication<br />

(MIC), Wibro as well as DMB are poised<br />

to spread <strong>the</strong>ir wings to <strong>the</strong> world.<br />

In <strong>the</strong> meanwhile, DMB (digital<br />

multimedia broadcasting), developed by<br />

domestic technology, is set to launch pilot<br />

broadcasting <strong>for</strong> <strong>the</strong> Germany World Cup<br />

relay in 2006 with <strong>the</strong> State of Bavaria,<br />

Germany on April, 2005. Since <strong>the</strong>n too,<br />

DMB has been going from one success to<br />

ano<strong>the</strong>r overseas, with <strong>the</strong> pilot project<br />

announcement with England in September,<br />

2005, pilot broadcasting commencement in<br />

France on Dec. 2005 as well as<br />

broadcasting commencement in China and<br />

<strong>Korea</strong>’s DMB shows its edge in sports game relay and disaster warning systems.<br />

Ef<strong>for</strong>ts focused on commercial broadcasting and services, using high-profile sports<br />

and marketing events as marketing tools<br />

overseas inroads into Canada in January<br />

this year, respectively.<br />

Likewise, WiBro also which succeeded<br />

in its standardization <strong>for</strong> <strong>the</strong> first time in<br />

<strong>the</strong> world at <strong>the</strong> end of last year, made<br />

inroads into Canada along with DMB on<br />

Jan. this year.<br />

To devote <strong>the</strong> ministry’s heart and soul<br />

to U-<strong>IT</strong>839 diffusion, MIC has newly<br />

established <strong>the</strong> Wibro, DMB Overseas<br />

Promotion Bureau within its ministry, of<br />

which Director General Lee Jae-Hong is in<br />

charge.<br />

Upbeat outlook <strong>for</strong> overseas inroads<br />

The newly established Bureau’s Chief<br />

Director General Lee stresses that its<br />

establishment is very timely in that this<br />

will be an important year to serve as a<br />

watershed <strong>for</strong> <strong>Korea</strong>’s DMB or Wibro<br />

overseas inroads. He was very upbeat on<br />

<strong>the</strong> outlook of <strong>Korea</strong>’s DMB or Wibro<br />

service’s overseas inroads, adding that we<br />

can as much as one want if we can<br />

encroach on 30% of world mobile market<br />

at <strong>the</strong> minimum.<br />

First off, Lee emphasizes that <strong>the</strong><br />

Wibro, DMB Overseas Promotion Bureau<br />

wants to approach oversea markets by<br />

combining <strong>the</strong> cutting edges of DMB and<br />

Wibro. Accordingly in <strong>the</strong> case of Europe,<br />

DMB is expected to compete with DVB-H<br />

mode backed by Nokia, according to Lee.<br />

The Director General elaborates<br />

fur<strong>the</strong>r: “It is mistakenly thought by<br />

European broadcasting companies as well<br />

as mobile network operators <strong>the</strong>re that<br />

DMB is a free-charge broadcasting<br />

without profit model whereas DVB-H<br />

holds a profit model with a host of<br />

channels.” DVB-H may have two or three<br />

times more channels, but its framework is<br />

inferior in comparison with DMB and<br />

fur<strong>the</strong>rmore DVB-H is weak in sports<br />

game relay, he explains.<br />

In contrast, DMB can show its edge not<br />

only in sports game relay but also in<br />

disaster warning systems plus being able<br />

to provide users with roughly 100<br />

programs, such as cooking, travel, golf,<br />

badook and so on, which satisfy users<br />

tastes through Wibro. Mr. Lee underscores<br />

that such combination model is <strong>the</strong> most<br />

differentiated edge of <strong>Korea</strong>n DMB and<br />

<strong>Korea</strong> is expected to launch such mobile<br />

models during <strong>the</strong> third quarter of this<br />

year.<br />

During <strong>the</strong> 3G Congress held in<br />

Barcelona, Spain last month or CeB<strong>IT</strong><br />

Germany which will be held in Hanover<br />

this month, <strong>the</strong> Director General notes that<br />

MIC is revealing <strong>Korea</strong>’s DMB or Wibro<br />

promotion activities with such a strategy.<br />

Keeping an eye on <strong>the</strong> fact that<br />

European mobile network operators are<br />

keenly interested in business opportunities<br />

including profit models <strong>for</strong> DMB, Lee<br />

pointed out that DMB could create new<br />

revenue by attracting customers by early<br />

introduction of mobile TV plus additional<br />

data traffic like return channel and data<br />

service.<br />

As <strong>for</strong> why DMB should be a chosen<br />

mobile network operator, he fur<strong>the</strong>r names<br />

brand differentiation to be able to satisfy<br />

<strong>the</strong> customer demand on <strong>the</strong> multimedia<br />

content in consideration of <strong>the</strong> fact that<br />

digitalization leads to <strong>the</strong> convergence of<br />

broadcasting and telecom, which fulfills<br />

consumers demands <strong>for</strong> multimedia at low<br />

cost. He also introduces interactive service<br />

like t-commerce, traffic and travel<br />

in<strong>for</strong>mation and broadcasting early<br />

disaster warning in<strong>for</strong>mation as new<br />

services that DMB offers.<br />

Massive in<strong>for</strong>mation in real-time, bidirectional<br />

& cost-effectiveness<br />

In this regard, Mr. Lee insists that<br />

<strong>Korea</strong>’s terrestrial DMB particularly holds<br />

Director General Lee Jae-hong,<br />

Wibro, DMB Overseas<br />

Promotion Bureau, MIC.<br />

many edges in terms of offering massive<br />

in<strong>for</strong>mation in real-time, being bidirectional<br />

with existing communication<br />

networks, and cost-effectiveness.<br />

For example, <strong>the</strong> necessity of a disaster<br />

warning system with which <strong>Korea</strong>’s<br />

terrestrial DMB shows its edge according<br />

to Lee, is because disasters (natural/nonnatural)<br />

are happening everywhere and<br />

intimidating quality of life, immediate<br />

alarm and rescue system helps to reduce<br />

<strong>the</strong> damage, and disaster warning system<br />

requires immediate transmission of<br />

message etc.<br />

As to <strong>the</strong>se multi-faceted benefits of<br />

DMB, Director General Lee summarizes:<br />

“It provides customers with better quality<br />

AV service under mobile environment and<br />

value-added diverse interactive services<br />

anytime & anywhere. For industry, it offers<br />

new mega business opportunity and contents<br />

<strong>for</strong> mobile multimedia and can boost<br />

<strong>the</strong> digital equipment markets. In terms of<br />

service provider, it means less investment<br />

<strong>for</strong> mobile services and new explosive revenue<br />

source plus leading <strong>the</strong> convergence<br />

service of telecommunications and broadcasting.”<br />

In regard to Wibro’s marketing plan as<br />

well, <strong>the</strong> Director General said that MIC<br />

will concentrate its promotion ef<strong>for</strong>ts on<br />

increasing its commercialization countries,<br />

mentioning that <strong>the</strong> best overseas<br />

promotion service is to start commercial<br />

service in as soon as possible in <strong>Korea</strong><br />

About <strong>the</strong> <strong>for</strong>thcoming Germany World<br />

Cup too, which will kick off in June, this<br />

year, he expressed big expectations,<br />

adding that <strong>the</strong> ministry’s Wibro, DMB<br />

Overseas Promotion Bureau is planning to<br />

show off <strong>Korea</strong>’s technical excellence by<br />

means of pilot broadcasting <strong>the</strong>re.<br />

<strong>Korea</strong> must approach overseas markets by combining <strong>the</strong> cutting edges of DMB and<br />

WiBro.<br />

3 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 3 5


2006-03-12006.3.410:48AM페이지36001채널맥(3443-0701)<br />

CeB<strong>IT</strong> 2006 Hannover<br />

<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />

2006<br />

Hannover<br />

KOSA Leads SW Firms<br />

Delegation to CeB<strong>IT</strong> 2006<br />

<strong>Korea</strong>n Pavilion to showcase 20 software SMEs from <strong>Korea</strong><br />

The <strong>Korea</strong> Software Industry Association (KOSA)<br />

will be leading <strong>the</strong> <strong>Korea</strong>n delegation of 20 software<br />

companies to <strong>the</strong> 2006 CeB<strong>IT</strong> taking place in<br />

Germany from March 9-16, <strong>for</strong> <strong>the</strong>ir display of software<br />

solutions at <strong>the</strong> 25 booths of <strong>the</strong> <strong>Korea</strong>n Pavilion.<br />

CeB<strong>IT</strong> is a comprehensive <strong>IT</strong> exhibition where more<br />

than 600,000 visitors and buyers from over 60 countries<br />

will ga<strong>the</strong>r to get a first-hand glimpse of <strong>the</strong> latest technologies<br />

and products in <strong>the</strong> <strong>IT</strong> field. Moreover, <strong>the</strong> exhibition,<br />

which attracts more than 100,000 people from <strong>the</strong><br />

news media, has become a world-renowned stage <strong>for</strong> <strong>IT</strong><br />

products and services presenting <strong>the</strong> future trend of <strong>the</strong><br />

market. Since <strong>the</strong> 1990s, <strong>the</strong> number of participants to <strong>the</strong><br />

event has continued to grow and today <strong>the</strong> exhibition<br />

boasts 27 exhibition halls. In 2005, a total of 6,411 companies<br />

and over 500,000 buyers took part in <strong>the</strong> exhibition,<br />

thus living up to its reputation as <strong>the</strong> world’s largest<br />

exhibition <strong>for</strong> <strong>the</strong> <strong>IT</strong> industry.<br />

The <strong>Korea</strong>n software companies that will be housed at<br />

<strong>the</strong> <strong>Korea</strong>n Pavilion will be displaying <strong>the</strong>ir latest innovative<br />

solutions and services. These include embedded<br />

solutions, mobile solutions, RFIDs, wireless communication<br />

devices as well security and multimedia products.<br />

At <strong>the</strong> <strong>Korea</strong>n Pavilion, <strong>the</strong> <strong>Korea</strong>n delegation will be<br />

actively engaging in PR activities promoting <strong>Korea</strong>’s <strong>IT</strong><br />

industry and <strong>the</strong> u-<strong>IT</strong>839 project by playing <strong>Korea</strong>n <strong>IT</strong><br />

promotion videos on a large screen installed at its PR<br />

booth on Hall #3 under <strong>the</strong> slogan of Dynamic u-<strong>Korea</strong>.<br />

An official of KOSA said, “Since 2003, some 20 companies<br />

have been participating in <strong>the</strong> <strong>Korea</strong>n Pavilion. In<br />

order to help <strong>the</strong>m achieve good results, we have been<br />

providing <strong>the</strong>m with market in<strong>for</strong>mation and buyer<br />

search services prior to <strong>the</strong> event. Moreover we plan to<br />

publicize <strong>the</strong>m and provide one-to-one business matching<br />

services.”<br />

List of Software Companies participating at <strong>the</strong><br />

<strong>Korea</strong>n Pavilion<br />

CeB<strong>IT</strong> 2006 <strong>Korea</strong> Pavilion Participants <strong>for</strong> Software<br />

Company Name Booth Number & Website Products<br />

1 Billit A31-G www.billit.co.kr IP Contact Center Solutions ( IP-PBX, IP-IVR, IP-Recorder, CTI middleware)<br />

2 Ceyon Tech. Co., Ltd. A31H www.ceyon.co.kr RFID Reader, RFID Writer<br />

3 Digent Co., Ltd A31-F www.digent.com Fingerprint Au<strong>the</strong>ntication Security Software/Hardware<br />

4 E-star Labratories, Inc. A31-I www.estarlab.com <strong>Digital</strong> Audio Player<br />

5 emFrontier, Inc? A31-D www.emfrontier.com Warehouse Management System<br />

6 Haansoft A31-C www.hannsoft.com W<strong>IT</strong>OOLS, UDS(Ubiquitous Document Service)<br />

7 Hampex A31-K www.hampex.com Symbian Smartphone Solution, T-DMB receivers, Bluetooth module, Mobile AD<br />

8 iCube A31-A www.icube.co.kr <strong>Digital</strong> Media Adaptor, Wireless TV Tuner, <strong>Digital</strong> Network Audio Player<br />

9 Jinwoo Soft Innovation? A31-M www.jinwoo.co.kr Taxi Telematics<br />

10 <strong>Korea</strong> Wisenut A31-O www.wisenut.co.kr Integrated Search Engine<br />

11 MarkAny Inc. A31-Q www.markany.com Document Security Solution, Multimedia Security Solution<br />

12 MediaSolution, Inc. A31-E www.mediasol.co.kr Kiosk Contents Authoring & Remote Management Tool<br />

13 Mobile Compia A31-B www.mobilecompia.co.kr rugged,super slim Industrial PDA “M3” <strong>for</strong> enterprise mobile applications<br />

14 Nainworks. Co., Ltd A31-L www.nainworks.co.kr Multimedia Player, VR Solution base on Movie Picture<br />

15 Nexuschips Co. Ltd A31-S www.nexuschips.com Graphic Accelerator Chip Solution <strong>for</strong> Mobile Device<br />

16 Qtelsoft Co.,Ltd. A31-N www.Qtel.co.kr Web3D Virtual Reality Total Solution (Qavatar MA, Q3D.net)<br />

17 Rsupport Co.,Ltd. A31-T www.rsupport.com Web-based Remote Support Solutions<br />

18 TheMAP A31-J www.<strong>the</strong>map.co.kr CNS/ Multimedia Device<br />

19 Urirang World Co., Ltd. A31-P www.urirang.co.kr e-Book Solution, Web Coworker<br />

20 ViaScope Int A31-R www.viascope.com Secure IP Address Management<br />

3 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 3 7


2006-03-12006.3.410:48AM페이지38001채널맥(3443-0701)<br />

CeB<strong>IT</strong> 2006 Hannover<br />

<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />

2006<br />

Hannover<br />

Opening <strong>the</strong> Door<br />

to <strong>the</strong> 4G Era<br />

Samsung takes <strong>the</strong> lead in globalizing 4G technology with <strong>Korea</strong>’s WiBro<br />

Samsung Electronics is at <strong>the</strong> <strong>for</strong>efront of standardization of<br />

<strong>the</strong> 4G (fourth generation) mobile communication, whose<br />

commercialization is expected by 2010.<br />

A total of 15 Samsung officials are now participating in seven<br />

groups related to third and fourth generation technologies, such<br />

as 3GPP and WWRF, as chairman members, leading <strong>the</strong> activities<br />

<strong>for</strong> standardization of <strong>the</strong> 4G mobile communications,<br />

Samsung Electronics President Lee Ki-tae said.<br />

The world’s third-largest cell phone producer has actively<br />

engaged in R&D activities concerning <strong>the</strong> 4G mobile communications<br />

and already secured 220 patents related to <strong>the</strong> 4G mobile<br />

communications.<br />

The 4th generation refers to a next-generation wireless access<br />

technology that promises an ultra high-speed mobile connection<br />

to <strong>the</strong> Internet <strong>for</strong> people on <strong>the</strong> move.<br />

The velocity of 4G is expected to reach 100 megabits per second<br />

(Mbps) on <strong>the</strong> road, more than 100 times faster than today’s<br />

mobile Internet, and 1Gbps at a standstill.<br />

It is fast enough to materialize long overdue pledges about a<br />

ubiquitous society by offering services such as video conferencing<br />

and downloading large-volume data with cell phones.<br />

Related to this, Samsung holds <strong>the</strong> 4G <strong>for</strong>um annually to discuss<br />

<strong>the</strong> vision and strategy of <strong>the</strong> futuristic plat<strong>for</strong>m, Lee said.<br />

For standardization of mobile communication, a total of 165<br />

Samsung officials, including 40 researchers in Samsung’s four<br />

overseas research centers, are engaging in R&D activities.<br />

4G <strong>for</strong>um standardization organizations/<strong>for</strong>um status<br />

At <strong>the</strong> Samsung 4G Forum 2005, <strong>the</strong> third of its kind, held at<br />

Shilla Hotel in Jeju Island on Aug. 29, meanwhile, 140 representatives<br />

from electronics makers, manufacturers and standardization<br />

organizations in 20 countries attended.<br />

Lee said, “Samsung 4G Forum has been developed into an<br />

international event as a growing number of countries are paying<br />

keen attention to <strong>the</strong> 4G mobile communication technology.” At<br />

<strong>the</strong> <strong>for</strong>um, relevant people from North America, Europe, Asia,<br />

Latin America, Australia and Africa participated.<br />

Samsung Electronics suggested <strong>the</strong> direction <strong>for</strong> development<br />

of 4G mobile communication technologies, including wireless<br />

interface, at <strong>the</strong> first Samsung 4G Forum in 2003 under <strong>the</strong> subject,<br />

“Global strategy of <strong>the</strong> 4G communication.”<br />

At <strong>the</strong> second Samsung 4G Forum in 2004, Samsung sought<br />

concrete ways <strong>for</strong> development of 4G mobile communication<br />

technologies under <strong>the</strong> subject, “Migration paths towards 4G networks.”<br />

The world’s top organizations <strong>for</strong> 4G standardization are<br />

International Telecommunication Union (<strong>IT</strong>U) comprising 649<br />

member companies from 189 countries and its affiliate <strong>IT</strong>U-R<br />

WP8F.<br />

The <strong>IT</strong>U and <strong>IT</strong>U-R WP8F issue a final approval to a draft <strong>for</strong><br />

4G standardization, which was set by country and region, playing<br />

a role to establish global standardization.<br />

By region, Wireless World Research Forum (WWRF) and<br />

European Telecommunications Standards Institute (ETSI) represent<br />

Europe, whereas<br />

Asia-Pacific<br />

Telecommunity (APT)<br />

By Region<br />

Global <strong>IT</strong>U -It is <strong>the</strong> biggest standardization organization in <strong>the</strong> <strong>IT</strong> sector.<br />

It approves sizes related to <strong>IT</strong> in <strong>the</strong> world.<br />

Europe WWRF -The most influential 4G international <strong>for</strong>um, led by Nokia, Ericsson and Siemens.<br />

Asia-Pacific region APT -Communication-related organization seeking common interests in <strong>the</strong><br />

Asia-Pacific regions.<br />

By Country<br />

South <strong>Korea</strong> NGMC Forum -It engages in study on <strong>Korea</strong>’s 4G and decides standardization strategy,<br />

led by <strong>the</strong> Ministry of In<strong>for</strong>mation and Communication.<br />

-Samsung chairs <strong>the</strong> subcommittee of system & technology.<br />

Japan m<strong>IT</strong>F -It is an organization with <strong>the</strong> purpose of 4G study and standardization,<br />

led by <strong>the</strong> Japanese government.<br />

China FuTURE -It engages in study of wireless communication under <strong>the</strong> Chinese<br />

government’s 863 tasks of <strong>the</strong> 10th five-year plan (2001-2005).<br />

and its subsidiary APT<br />

Wireless Forum<br />

(AWF) represent Asia<br />

and Pacific regions.<br />

The Ministry of<br />

In<strong>for</strong>mation and<br />

Communication also<br />

plans to develop a test<br />

system to implement<br />

4G technology by<br />

Samsung Electronics plans to create a successful image of <strong>Korea</strong>’s <strong>IT</strong> through<br />

globalization of WiBro.<br />

2007, leading <strong>the</strong> global standardization and relevant markets.<br />

Along with this, Next Generation Mobile Communication<br />

(NGMC) Forum, which was established jointly by <strong>the</strong> ministry<br />

and domestic major communication providers and makers in<br />

2003, is seeking close cooperation with <strong>the</strong> Japanese and<br />

Chinese 4G standardization organizations “m<strong>IT</strong>F” and<br />

“FuTURE,” leading <strong>the</strong> standardization in <strong>the</strong> Asian and Pacific<br />

regions.<br />

In <strong>the</strong> meantime, Samsung aims at leading <strong>the</strong> global 4G technology<br />

based on WiBro, <strong>the</strong> locally developed portable Internet.<br />

<strong>With</strong> <strong>the</strong> global interest in <strong>the</strong> next-generation mobile communication<br />

technology WiBro growing, Samsung has begun to<br />

push <strong>for</strong> globalization of WiBro.<br />

The electronics maker has set 2006 as <strong>the</strong> first year to expand<br />

<strong>the</strong> WiBro business to <strong>the</strong> world in earnest.<br />

In 2006, Samsung plans to commercialize <strong>the</strong> WiBro business<br />

in earnest and supply WiBro to major communication carriers in<br />

<strong>the</strong> world.<br />

After concluding a contract with Sprint Nextel of <strong>the</strong> United<br />

States, BT of Britain, KDDI of Japan and TVA of Brazil last<br />

year, Samsung has been making a strong push <strong>for</strong> commercialization<br />

of <strong>the</strong> WiBro business.<br />

Accordingly, Samsung’s WiBro is expected to spread to <strong>the</strong><br />

five Oceans and <strong>the</strong> six Continents this year.<br />

President Lee said, “Since <strong>the</strong> nation’s successful hosting of<br />

<strong>the</strong> APEC, major communication carriers in <strong>the</strong> world have been<br />

expressing keen interest in WiBro, requesting Samsung to offer<br />

<strong>the</strong> WiBro exemplary service. As a result, <strong>the</strong> nation’s WiBro<br />

service is expected to rush into <strong>for</strong>eign markets this year.”<br />

Samsung has completed all necessary preparations<br />

<strong>for</strong> commercialization of WiBro, including<br />

terminal and system. Samsung WiBro is now<br />

equipped with various conditions to advance into<br />

<strong>for</strong>eign markets.<br />

As WiBro was officially adopted as <strong>the</strong> mobile<br />

WiMax, <strong>the</strong> broadband wireless access international<br />

technology standard, in December last year,<br />

WiBro is expected to emerge as one of <strong>the</strong> world’s<br />

communication technologies in earnest from this<br />

year.<br />

For international standardization of WiBro,<br />

Samsung exerted best ef<strong>for</strong>ts by advancing its<br />

researchers to <strong>the</strong> board of directors of WiMax<br />

Forum and <strong>the</strong> council of chairmen.<br />

If WiBro secures its firm position as an international<br />

standard technology, South <strong>Korea</strong> will<br />

secure standard of <strong>the</strong> world’s mobile Internet<br />

market, raising <strong>the</strong> possibility of grasping <strong>the</strong> leadership<br />

in <strong>the</strong> world’s third-generation mobile communication<br />

market, Lee said.<br />

“Through globalization of WiBro, <strong>the</strong> pure<br />

locally developed communication technology, we<br />

will create a successful myth of <strong>Korea</strong>’s <strong>IT</strong>. 2006 will be <strong>the</strong> first<br />

year <strong>for</strong> globalization of WiBro,” said <strong>the</strong> professional manager.<br />

WiBro is <strong>the</strong> homegrown portable Internet that enables people<br />

on <strong>the</strong> move to remain hooked up to <strong>the</strong> Internet at <strong>the</strong> speed<br />

of <strong>the</strong> current fixed-line broadband. It boasts of <strong>the</strong> highest data<br />

transmission speed among mobile communication technologies.<br />

In case of succeeding in commercializing WiBro, Samsung<br />

can download 36-page newspaper within 0.7 seconds and <strong>the</strong><br />

MP3 10 melodies within 24 seconds, said Lee.<br />

Meanwhile, market analysts said that President Lee has made<br />

a turning point <strong>for</strong> Samsung to create <strong>the</strong> second CDMA myth<br />

with <strong>the</strong> successful demonstration of <strong>the</strong> commercializationlevel<br />

WiBro at <strong>the</strong> APEC.<br />

Related to this, Lee said, “In <strong>the</strong> past, some people were skeptical<br />

about WiBro. However, I had confidence in <strong>the</strong> possibility<br />

of success and poured all of my passion <strong>for</strong> WiBro.<br />

He was always in <strong>the</strong> <strong>for</strong>efront of <strong>the</strong> project to develop and<br />

demonstrate WiBro along with developers.<br />

“In <strong>the</strong> global communication market in <strong>the</strong> past, Samsung<br />

with bare hands had to fight with <strong>for</strong>eign rivals armed with<br />

knives and guns. <strong>With</strong> <strong>the</strong> development of WiBro, however, we<br />

are now equipped with a wooden sword. Although it is a somewhat<br />

underestimated metaphorical expression, <strong>the</strong> important<br />

thing is that we now have a competitive technology we can boast<br />

in <strong>the</strong> royalty competition.”<br />

He said that WiBro is a new blue ocean creating <strong>the</strong> superspeed<br />

wireless data market and <strong>the</strong> gate of <strong>the</strong> fourth Internet<br />

revolution.<br />

3 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 3 9


2006-03-12006.3.410:48AM페이지40001채널맥(3443-0701)<br />

CeB<strong>IT</strong> 2006 Hannover<br />

<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />

2006<br />

Hannover<br />

Latest Trends in<br />

Multimedia Technology<br />

At CeB<strong>IT</strong> 2006, LG Electronics (LG) will be presenting its<br />

latest developments in multimedia technology, including<br />

Plasma TV with built-in DVR, HSDPA phone, terrestrial<br />

and satellite DMB phone and Dual-Core Notebook PC.<br />

LG’s exhibition <strong>the</strong>me this year is “Life as Masterpiece.” To<br />

emphasize <strong>the</strong> <strong>the</strong>me, <strong>the</strong> company exhibits <strong>the</strong> gold-rimmed<br />

71-inch plasma TV, which is <strong>the</strong> most expensive TV in <strong>the</strong><br />

world, in <strong>the</strong> fa?ade of <strong>the</strong> booth and installs moving walls<br />

consisted of thirty 50-inch plasma TVs and eight 42-inch TVs.<br />

In February, LG won iF Design Awards in 11 categories and<br />

<strong>the</strong> company showcases <strong>the</strong> most of <strong>the</strong>m in CeB<strong>IT</strong> 2006.<br />

Highlights include:<br />

- Mobile TV Phone: For CeB<strong>IT</strong> 2006, LG showcases mobile<br />

TV Phones with all existing methods of DVB-H, MediaFLO,<br />

Satellite and Terrestrial DMB Phone. Especially, V9000 is <strong>the</strong><br />

definite all-in-one multimedia device. <strong>With</strong> its unique wideswing<br />

screen, users can watch TV programs <strong>for</strong> up to three<br />

hours consecutively and can even record programs <strong>for</strong> up to one<br />

LG Electronics’ V9000 is <strong>the</strong> definite all-in-one multimedia device.<br />

hour. Utilizing LG’s own DAB/DMB receiving and AV<br />

decoding chip, this model provides perfect picture quality on a<br />

high-resolution screen. This phone also features a 3D surround<br />

sound system, mega-pixel AF CMOS camera, MP3, TV capture<br />

and Bluetooth.<br />

- 3G Phone (U8500 Roberto Cavalli Edition): The handset is<br />

<strong>the</strong> world’s slimmest 3G music clamshell phone (As of <strong>the</strong> end<br />

of 2005) with a thickness of 18.2mm. The model features user<br />

memory with a twenty MP3 song capacity, buttons on <strong>the</strong><br />

outside <strong>for</strong> easy control of <strong>the</strong> MP3 player function, video<br />

calling and a 1.3 mega-pixel camera.<br />

- Multimedia Phone (KG920): <strong>the</strong> world’s slimmest GSM 5<br />

mega-pixel handset is super slim at just 18mm. It adopts an<br />

innovative Twist & Slim design that features a real digital<br />

camera. This world’s thinnest handset incorporates an auto<br />

focus CCD camera and a 2-inch QVGA LCD screen <strong>for</strong> VGAlevel<br />

video at 30 fps (frames per second). Streng<strong>the</strong>ning this<br />

camera function is a strobe flash, half-shutter and lens cover.<br />

During <strong>the</strong> exhibition, LG plans to invite famous dancers and<br />

present exciting per<strong>for</strong>mances expressing <strong>the</strong> image of LG’s<br />

latest handsets to <strong>the</strong> booth visitors<br />

- Dual-Core Notebook PC: The notebook PC is equipped<br />

with 2 core chip installed to one CPU, which is optimum <strong>for</strong><br />

multi-tasking. LG also exhibits <strong>the</strong> lightweight Notebook PC<br />

(TX Series)<br />

- Plasma TV with Built-in DVR: The built-in <strong>Digital</strong> Video<br />

Recorder has <strong>the</strong> capability of storing up to 40 hours of digital<br />

standard-definition programming. It also has continuous<br />

automatic recording in 1-hour intervals which offers seamless<br />

viewing experience<br />

LG will also showcase HSDPA phone, LCD TVs, LCD<br />

monitors and <strong>the</strong> world’s first “Wall-Mounted Projector”.<br />

LG Electronics, Inc., (www.lge.com) is <strong>the</strong> world’s major<br />

<strong>for</strong>ce and technology innovator in electronics, in<strong>for</strong>mation and<br />

communications products. The company has more than 67,000<br />

employees working in 77 subsidiaries and marketing units<br />

around <strong>the</strong> world. LG Electronics is <strong>the</strong> world’s largest producer<br />

of CDMA handsets, DVD players, optical storage devices, air<br />

conditioners, canister vacuum cleaners and micro ovens. <strong>With</strong><br />

total revenue of more than USD 35 billion (non-consolidated),<br />

LG’s V9000 provides perfect picture quality on a high-resolution screen.<br />

LG Electronics is comprised of four business units: Mobile<br />

Communications, <strong>Digital</strong> Appliance, <strong>Digital</strong> Display and <strong>Digital</strong><br />

Media.<br />

About LG Electronics, Inc.<br />

LG Electronics, Inc., (KSE: 06657.KS) is <strong>the</strong> world’s<br />

major <strong>for</strong>ce and technology innovator in electronics,<br />

in<strong>for</strong>mation and communications products. The company<br />

has more than 67,000 employees working in 77 subsidiaries<br />

and marketing units around <strong>the</strong> world. LG Electronics is <strong>the</strong><br />

world’s largest producer of CDMA handsets, DVD players,<br />

optical storage devices, air conditioners, canister vacuum<br />

cleaners and micro ovens. <strong>With</strong> total revenue of more than<br />

USD 35 billion (non-consolidated), LG Electronics is<br />

comprised of four business units: Mobile Communications,<br />

<strong>Digital</strong> Appliance, <strong>Digital</strong> Display and <strong>Digital</strong> Media.<br />

For more in<strong>for</strong>mation please visit www.lge.com.<br />

4 0 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 4 1


2006-03-12006.3.410:48AM페이지42001채널맥(3443-0701)<br />

CeB<strong>IT</strong> 2006 Hannover<br />

<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />

2006<br />

Hannover<br />

New Approaches to e-Trade<br />

and Home Security<br />

Invest Club sees new opportunities to lead growth of e-Trade and<br />

home security markets<br />

Invest Club aims to lead <strong>the</strong> e-trade and home<br />

security industry based on its high-quality products<br />

and customer-oriented strategy, Lee Sungmo,<br />

president of <strong>the</strong> company said.<br />

Invest Club has been focusing on brisk marketing<br />

activities aimed at companies possessing highquality<br />

technology or products and small and<br />

medium-sized companies facing difficulties in<br />

finding out buyers, he said.<br />

E-trade has been rapidly globalized, away from<br />

<strong>the</strong> local retail and wholesale concept, and trade<br />

procedures have been simplified gradually, affected<br />

by Free Trade Agreements (FTAs), NAFTA<br />

and <strong>the</strong> EU. It also facilitates easy access to<br />

automatization programs.<br />

Accordingly, Invest Club plans to focus on its<br />

overseas marketing activities, including <strong>the</strong> United<br />

States, China, India, Brazil and Russia, he said.<br />

<strong>With</strong> differentiated strategy in terms of convenience, quality,<br />

confidence and safety, Invest Club will attract best companies as<br />

its members and attack high-class markets in <strong>the</strong> United States<br />

this year, he said.<br />

Through Martbiznet, it plans to engage in active marketing<br />

aimed at various consumers, including retail shops, in addition to<br />

existing large-scale trading companies.<br />

Invest Club will make best ef<strong>for</strong>ts to make ordering, settlement<br />

and delivery systems between countries easier than be<strong>for</strong>e,<br />

satisfying consumers’ demands <strong>for</strong> buying domestic and <strong>for</strong>eign<br />

goods directly.<br />

Related to this, it will build a shopping mall where smallscale<br />

retailers and wholesalers to export or import goods directly<br />

through an electronics settlement system, he said.<br />

By continuously securing talented people and improving<br />

President Lee Sung-mo,<br />

Invest Club<br />

technology competitiveness, Invest Club will<br />

develop up-to-date products, including cyber<br />

trade automatic programs, solutions, IP-based<br />

video security equipment & solutions, and fingerprint<br />

recognition door lock.<br />

At <strong>the</strong> same time, it will exert all-out ef<strong>for</strong>ts to<br />

enhance technology competitiveness through<br />

active R&D investment and a technology center.<br />

To become a frontier enterprise opening an<br />

“online silk road,” Invest Club is developing an<br />

e-market place, which enables enterprises to trade<br />

with <strong>for</strong>eign partners very easily, almost like<br />

trading at home.<br />

Through <strong>the</strong> e-market place, users can see<br />

<strong>the</strong>ir trading partner’s factory in a <strong>for</strong>eign country<br />

at anytime easily, he explained.<br />

At present, it sells a great number of security<br />

cameras and fingerprint recognition door locks. In <strong>the</strong> future,<br />

Invest Club will graft such hardware onto e-market place, being<br />

reborn as a trade solution suitable <strong>for</strong> global trade environment<br />

under <strong>the</strong> FTA.<br />

This technology is <strong>the</strong> world’s first and new technology, he<br />

said adding that <strong>the</strong> products will be more useful <strong>for</strong> traders in<br />

<strong>the</strong> future as e-Biz trend is spreading rapidly nowadays.<br />

Invest Club, which was inaugurated in 2001 as a trading company,<br />

developed global e-market place, which reflected knowhow<br />

of international trade.<br />

It is also an e-commerce web solution venture company,<br />

which signed a contract with World Trade Center (WTC) to<br />

exclusively supply trade-related web solutions by 2011.<br />

It produced online Martibiznet, which makes it possible to<br />

engage in international trade through online, optical sensor-type<br />

fingerprint recognition door lock, called Libero alpha, and IP-<br />

based video security equipment and solution, dubbed seeQ on<br />

and exports <strong>the</strong> products to <strong>the</strong> United States, Japan, China,<br />

Brazil and o<strong>the</strong>r countries.<br />

At <strong>the</strong> same time, it is now carrying out eBiz-related government-sponsored<br />

projects with <strong>the</strong> Ministry of Commerce,<br />

Industry and Energy, Small and<br />

Medium Business Administration and<br />

three universities.<br />

Invest Club won a variety of<br />

awards and certificates, including<br />

KISTI, K mark, and citation from <strong>the</strong><br />

prime minister <strong>for</strong> technology re<strong>for</strong>m<br />

at home.<br />

It also acquired such international<br />

certificates as UNDP and ISO14001<br />

<strong>for</strong> its advanced technology. Thanks<br />

to its state-of-<strong>the</strong>-art technology, it<br />

succeeded in exporting web solutions<br />

to WTCBIZNETWORK, a subsidiary<br />

of <strong>the</strong> WTC.<br />

Since its establishment in August<br />

2001 with a capital of 100 million<br />

won, Invest Club has enjoyed surplus<br />

management, posting a double-digit<br />

growth rate in both sales and net profits.<br />

Its total sales increased from 750<br />

million won in 2003 to 6.1 billion won<br />

in 2004 and fur<strong>the</strong>r to 6.4 billion won<br />

in 2005 and its net profits expanded<br />

from 80 million won to 160 million<br />

won and again to 170 million won<br />

during <strong>the</strong> corresponding period.<br />

Main products of Invest Club are<br />

as follows.<br />

SeeQ on is <strong>the</strong> most innovative IP surveillance integrated<br />

solutions based on high-speed Internet.<br />

The core technologies, MPEG4PLUS, AnyPnP, NetSecurity,<br />

Multi-streaming, are implemented into every single system.<br />

Seeqon-nc300 Seeqon-ns100<br />

Libero<br />

It is a remote video/audio monitoring system over IP network<br />

corresponding to today’s network evolution, even supporting<br />

mobile terminal such as hand-held devices.<br />

It has hybrid IP surveillance capability accommodating both<br />

analog and digital camera signal so as to enable even existing<br />

analog based application to be integrated<br />

into new digital one.<br />

Libero is a world renowned futureoriented<br />

door lock system <strong>for</strong> its<br />

sophisticated and artistic design, which<br />

is noticeably appreciated with its outstanding<br />

durability against external<br />

shock or impact because of <strong>the</strong> die<br />

casting system made of super aluminum<br />

alloy in German and Japanese<br />

market.<br />

In addition, Libero guarantees<br />

99.99% fingerprint matching with <strong>the</strong><br />

help of high-per<strong>for</strong>mance DSP in optical<br />

sensor way, which shows off not<br />

only extremely fast fingerprint retrieving<br />

but accurate matching on account<br />

of our high-quality image processing<br />

technology.<br />

It boasts of perfect security supported<br />

by optical sensor, ultra-fast and perfect<br />

recognition of fingerprints, useroriented<br />

conveniences such as voice<br />

indication, external power supply support<br />

<strong>for</strong> emergency, and least power<br />

consumption with <strong>the</strong> help of embedded<br />

power-saving circuit.<br />

Martibiznet, basically, was<br />

designed to enable even e-trade<br />

through extending <strong>the</strong> concept of conventional Internet-based<br />

shopping mall.<br />

The product evolution <strong>for</strong> years now comes into existence as<br />

a marvelous business partner <strong>for</strong> any would-be e-trader making<br />

use of Martbiznet powerful system functions and utilities.<br />

4 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 4 3


2006-03-12006.3.410:48AM페이지44001채널맥(3443-0701)<br />

CeB<strong>IT</strong> 2006 Hannover<br />

<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />

2006<br />

Hannover<br />

Poised to Capture<br />

Overseas Markets<br />

MultiChannel Labs, emerges as a leader of <strong>the</strong> 21C digital convergence<br />

revolution by developing new technologies matching market trends<br />

MultiChannel is better known in overseas markets ra<strong>the</strong>r than at home, since it gains 90% of its turnover in overseas exports(Multi MB-1250AV)<br />

Following <strong>the</strong> company’s success in winning<br />

contracts amounting to $8.25 million at <strong>the</strong><br />

2006 CES (Consumer Electronics Show) held<br />

in Las Vegas, <strong>the</strong> United States in Jan. this year,<br />

MP3 player special manufacturer MultiChannel<br />

Labs. (www.xclef.com) is poised to capture Europe<br />

by its participation in <strong>the</strong> 2006 CeB<strong>IT</strong> Germany<br />

which will be held on March 9~15, 2006 with <strong>the</strong><br />

support of <strong>the</strong> Incheon <strong>IT</strong> Promotion Agency.<br />

Ahead of its participation in <strong>the</strong> 2006 CeB<strong>IT</strong><br />

Germany too, MultiChannel Labs has been cutting<br />

a conspicuous figure in world markets as <strong>the</strong><br />

company’s product line-ups were favorably<br />

commented upon from buyers in world renowned<br />

exhibitions by developing diverse products from<br />

high-end MP3 Player field up to i-PMP (Intelligent<br />

Portable Multimedia Player), HDD multimedia<br />

player <strong>for</strong> automotive,PMP with DMB receiver, DVB-T /H<br />

receiver , GPS navigation system and so <strong>for</strong>th.<br />

At this 2006 CeB<strong>IT</strong> Germany as well, <strong>the</strong> company is<br />

expected to attract lots of attention from on-<strong>the</strong>-spot buyers with<br />

its product line-ups such as DivX Player, MP3 Player, and<br />

DMB/DVB-T & Navigation etc.<br />

Europe: a main market <strong>for</strong> MultiChannel Labs<br />

<strong>With</strong> a view to realizing <strong>the</strong> future multimedia society <strong>for</strong><br />

everyone, MultiChannel Labs is always striving to be <strong>the</strong> best,<br />

this company CEO Kim Jong-soo mentioned, on <strong>the</strong> importance<br />

of <strong>the</strong> company’s participation in <strong>the</strong> 2006 CeB<strong>IT</strong> Germany,<br />

referring to <strong>the</strong> fact that Europe is currently <strong>the</strong> main market <strong>for</strong><br />

<strong>the</strong> company.<br />

MultiChannel Labs<br />

CEO Kim Jong-soo,<br />

MultiChannel Labs<br />

Touching upon its participation background in<br />

<strong>the</strong> 2006 CeB<strong>IT</strong> Germany in an interview with The<br />

<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>, Kim elaborated, “Recently, <strong>the</strong> <strong>IT</strong><br />

market has expanded very rapidly. Fur<strong>the</strong>rmore, <strong>the</strong><br />

needs from <strong>the</strong> market include highly ranked<br />

technology, various functionalities, multiple<br />

purposes and even low cost.”<br />

In o<strong>the</strong>r words, <strong>the</strong> situation is very tough <strong>for</strong> a<br />

company which is doing <strong>the</strong>ir own development of<br />

multimedia products. In that respect, he asked,<br />

“How do many companies meet <strong>the</strong> needs of<br />

market in this condition?” They are worried about<br />

<strong>the</strong> fact that <strong>the</strong>re might be no way to survive from<br />

<strong>the</strong> competition with various manufacturers.<br />

However, a possible way is to fundamentally<br />

develop unique technology and find out new items<br />

that will match <strong>the</strong> market trends.<br />

MultiChannel Labs’ product line-up also such as DivX<br />

Player and MP3 Player are products that were in that context<br />

launched, according to Kim.<br />

First off as to DivX Player, through USB2.0 interface, you<br />

can save and carry tons of DivX Movie, MP3 Music, JPG Photo,<br />

Study Office, game, entertainment multimedia contents data<br />

within 2.5”HDD Disc. Likewise, you can enjoy remarkable<br />

high-quality picture and 5.1 Ch <strong>Digital</strong> sound which you<br />

downloaded through <strong>the</strong> Internet freely, he explained.<br />

He proposed, “Now why don’t you enjoy DivX movies on a<br />

general home TV in <strong>the</strong> living room without gloomy monitor<br />

and computer noise?” In addition to this, you can use this player<br />

in vehicles using cigarette jacks and car batteries, Kim added.<br />

Especially, it is available to utilize <strong>for</strong> education and<br />

entertainment because this player can support DivX and MP3<br />

subtitle. Currently, it can be fur<strong>the</strong>r easily used in both home<br />

and vehicle with a specific docking station.<br />

An Entertainer in Your Hands!<br />

As <strong>for</strong> MultiChannel Labs’ MP3 Player, ano<strong>the</strong>r key product,<br />

its MP3 Player can support several audio <strong>for</strong>mats and good<br />

audio quality. CEO Kim, who explained that its MP3 Player<br />

stands <strong>for</strong> “A Gateway to your Indoor Entertainment” and “An<br />

Entertainer in Your Hands!”, elaborated, “The main functions of<br />

it include MP3 playback, MPEG4<br />

playback, game, image viewer, FM<br />

Tuner, line-in recoding, voice<br />

recoding, time schedule and alarm”,<br />

adding that <strong>the</strong> hard disk will be used<br />

as media storage.<br />

It also has two-way external<br />

speakers and 2.0” TFT-LCD display.<br />

For using in <strong>the</strong> world, he is proud to<br />

speak that it can support multiple<br />

languages and ID3 tag in<strong>for</strong>mation.<br />

Toward <strong>the</strong> end of <strong>the</strong> 20th century,<br />

<strong>the</strong> appearance of computers has<br />

Multi X-Gear<br />

drastically changed many things in human life and led human<br />

being into <strong>the</strong> vortex of ano<strong>the</strong>r revolution, <strong>the</strong> so called<br />

“In<strong>for</strong>mation Revolution”. Especially, Kim pointed out that<br />

utilization of <strong>the</strong> Internet has made it possible to get more useful<br />

in<strong>for</strong>mation than ever and to exchange any type of data each<br />

o<strong>the</strong>r without a direct visit.<br />

In that regard, many companies and institutes are studying<br />

more effective multimedia devices <strong>for</strong> <strong>the</strong> integration of audio,<br />

data and video recently. In particular, Kim noted that <strong>the</strong> desire<br />

<strong>for</strong> a good quality of multimedia data such as image, audio and<br />

video is leading <strong>the</strong> market to concentrate on this matter.<br />

At <strong>the</strong> center of this new trend, he said confidently that his<br />

engineers’ experience and expertise accumulated in this field<br />

would be a great contribution to fulfill <strong>the</strong> realization of <strong>the</strong><br />

future multi-media society and <strong>the</strong> company, MultiChannel-<br />

Labs, will be one of <strong>the</strong> most popular companies specialized in<br />

multimedia technology in <strong>the</strong> world<br />

Leading <strong>the</strong> way in <strong>the</strong> 21C digital revolution<br />

He fur<strong>the</strong>r emphasized that MultiChannel will be a leading<br />

part of <strong>the</strong> 21st century digital revolution, conquering world<br />

markets with technology power through MP3 and DMB/DVB-<br />

T/H receiver etc.<br />

The president, who said that<br />

MultiChannel is better known in<br />

overseas markets ra<strong>the</strong>r than at home,<br />

since it gains 90% of its turnover in<br />

overseas exports, emphasized that <strong>the</strong><br />

only way <strong>for</strong> smaller companies to<br />

survive is technology development.<br />

Pointing out that <strong>the</strong>re are boundaries<br />

in securing researchers in a reality of<br />

smaller companies whose funding is<br />

inferior, he explained that <strong>the</strong>re is no<br />

choice but to solve technology<br />

development through an educational-industrial cooperation.<br />

His management philosophy is product development that can<br />

satisfy <strong>the</strong> needs of customers. Thus, he is investing over 10%<br />

of turnover profit in R&D (research & development) while a<br />

half of <strong>the</strong> company who work in laboratories among a total of<br />

20 employees, are putting <strong>the</strong>ir heart and soul into new<br />

technology development.<br />

He underscored that MultiChannel Labs aims to grow as <strong>the</strong><br />

best enterprise not only at home, but also in overseas market by<br />

becoming a leader of <strong>the</strong> digital convergence revolution.<br />

4 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 4 5


2006-03-12006.3.410:48AM페이지46001채널맥(3443-0701)<br />

CeB<strong>IT</strong> 2006 Hannover<br />

<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />

2006<br />

Hannover<br />

<strong>Korea</strong>n SMEs at CeB<strong>IT</strong> 2006<br />

Many <strong>Korea</strong>n firms are exhibiting at<br />

CeB<strong>IT</strong> 2006 Hannover in Germany and<br />

<strong>the</strong> following is a sampling of some of<br />

<strong>the</strong> firms and <strong>the</strong>ir products:<br />

Neosol is a technology company with comprehensive<br />

experience in <strong>the</strong> development<br />

of Flat Panel Display (FPD)<br />

and Applications (TV, DVD,<br />

D-TV). By developing <strong>the</strong> Full<br />

Color Organic EL (OLED)<br />

Panel Driving & control<br />

Technology, it became <strong>the</strong> first<br />

to commercialize OLED PMR (PMP Recorder) and TMR<br />

(TV+PMP Recorder).<br />

It is a company specializing in Full Color Organic El<br />

Applications, and enhanced multi-function PMP products in<br />

<strong>the</strong> next generation Moving Picture <strong>Digital</strong> Multimedia field.<br />

The PMP CLIOD 3550 equipped with 3.5-inch TFT LCD and<br />

16.7million colors display offers TV reception as well as<br />

recording functions and FM radio reception. It is a versatile,<br />

portable, multi-functional product with Video, Audio, Picture,<br />

text storage and playback as well as Line-outs to auxiliary AV<br />

devices. Equipped with 10.4-inch TFT LCD display, <strong>the</strong><br />

CLIOD Wireless TV is Different concept from normal fixed<br />

TV at home. It’s wireless and cordless, so it can be portable<br />

wherever you go such as kitchen, living room, garden, camping<br />

and party within <strong>the</strong> radius of 30. It is able to connect to DVD,<br />

TV, and VCR.<br />

Wooksung Electronics Inc.<br />

Today’s communication environment is rapidly changing<br />

from existing PSTN <strong>for</strong> voice-only communication into multimedia<br />

communication of voice, image and data communication<br />

via fast growing broadband Internet infrastructure. WOOK-<br />

SUNG, founded in 1995 is continuously devoting itself to<br />

implementing “future communication today.” WOOKSUNG, a<br />

multimedia communication specialized company, is dedicated<br />

to meeting customers’ desire <strong>for</strong> innovative communication in<br />

real life situations.<br />

Wooksung Electonics (www.wooksung.com) will be<br />

exhibiting its Standalone H.323/SIP broadband Videophones,<br />

known as TelePhoSee. This is a low-cost model <strong>for</strong> <strong>the</strong> general<br />

user, with compact industrial design<br />

TelePhoSee videophones supports international standards<br />

H.323/SIP, connecting with all videophones and software con<strong>for</strong>ming<br />

to those standards. TelePhoSee videophones also connect<br />

to MSN Messenger (SIP) and NetMeeting (H.323) chatting<br />

programs. TelePhoSee videophones incorporate a userfriendly<br />

GUI (Graphic User Interface) and touch screen<br />

(optional) <strong>for</strong> easy menu navigation and use. TelePhoSee<br />

includes applications such as Video calling, Call recording,<br />

Video answering machine, CID (Caller ID), and Phonebook.<br />

TelephoSee has various applications, such as video calling,<br />

distance learning, telemedicine, sign language communication<br />

<strong>for</strong> and with disabled persons, and multimedia content services<br />

Seju Engineering (www.safe-drive.com) is ano<strong>the</strong>r<br />

<strong>Korea</strong>n firm participating<br />

in CeB<strong>IT</strong> 2006<br />

Seju was established in<br />

1991 in order to develop<br />

and manufacture parts and<br />

system used exclusively in<br />

<strong>the</strong> military. Up until 1998<br />

Seju exclusively produced<br />

military parts such as<br />

Small Size Electronic Explosive Detonators (EED), Self<br />

Destruct Fuses, Shock Sensor and Reserve Battery. However,<br />

from 1998 Seju commenced civilian-type business and it has<br />

now taken up an unchallenged position in <strong>the</strong> field of sensors<br />

and systems.<br />

At Cebit, it is showcasing its micro alcohol sensor <strong>for</strong> cell<br />

phones, a personal alcohol detector and gas detector. Its alcohol<br />

sensor is very small so <strong>the</strong> sensor can be put into ac ell phone<br />

or MP3. SEJU will display state of <strong>the</strong> art Micro Gas Sensors,<br />

and visitors to its stand can see and experience various electronic<br />

gadgets where Seju’s sensors are adopted (Personal<br />

Alcohol Detector, Portable Gas Detector, Bad Breath Detector)<br />

Safe-Drive is a Personal Alcohol Detector in LED display.<br />

Safe-Drive has a key ring and is equipped with flash. <strong>With</strong> recalibration<br />

function Safe-Drive has very high accuracy.<br />

The technology used in <strong>the</strong> company’s sensor devices,<br />

called MEMS or Micro Electro Mechanical System is meaning<br />

technology <strong>for</strong> micro semiconductor processing.<br />

This technology is to integrate electric and mechanical parts<br />

into micro small size one, and MEMS means to fabricate a system<br />

with new function by combining mechanical structure and<br />

electric structure of micro scale toge<strong>the</strong>r.<br />

UFOSys (http://www.ufosys.co.kr) which stands <strong>for</strong><br />

“User-friendly Object<br />

Systems” will be<br />

showcasing its<br />

Octopus 2.0 at CeB<strong>IT</strong><br />

2006. This is <strong>the</strong> first<br />

integrated cable and<br />

device in <strong>the</strong> world<br />

<strong>for</strong> connecting <strong>the</strong><br />

computer peripherals<br />

such as monitor, keyboard,<br />

mouse, speaker,<br />

microphone, and 2USBs. The Octopus 2.0 consists of three<br />

parts: monitor station, any cable and PC station. The Octopus<br />

2.0 provides cleaner and more com<strong>for</strong>table computer<br />

The company is dedicated to making life easier <strong>for</strong> its customers<br />

by adopting human + product + environmental friendliness<br />

to enhance convenience, improve efficiency and save<br />

resources.<br />

Myung In<strong>for</strong>mation Technologies<br />

(www.myung.co.kr) is showcasing<br />

its Flash Memory Disk,<br />

Standard 2.5” and 3.5” size (IDE<br />

and SCSI interface). It is fast, light<br />

and durable and recognized in<br />

CMOS setup. It will also be<br />

exhibiting products <strong>for</strong> data recovery,<br />

HDD repair and LCD repair.<br />

Myung has been developing HDD repairing technology and<br />

data recovery technology since 1990 and has been leading <strong>the</strong><br />

world data recovery industry. The firm is specialized in physical<br />

data recovery and has developed many kinds of data recovery<br />

software. Since 1990, it has recovered more than 175,000<br />

defective HDDs, and developed LCD panel repairing technology,<br />

plus producing desktop and car LCD monitors. In addition,<br />

Myung has invented flash memory disk <strong>for</strong> <strong>the</strong> first time in<br />

<strong>Korea</strong> and repairs various kinds of storage devices. It has subsidiary<br />

companies in China, Hongkong and Malaysia, and has<br />

transferred its advanced technology to Japan and Thailand. In<br />

2006, it plans to set up more than 10 subsidiary companies<br />

worldwide.<br />

emFrontier, an <strong>IT</strong> subsidiary of HanKook Tire Corp.<br />

offers a great deal<br />

of expertise <strong>for</strong> system<br />

development<br />

and manufacturing<br />

management backed<br />

by <strong>the</strong> solid financial<br />

support and<br />

experience of<br />

HanKook Tire<br />

Corp. <strong>With</strong> strong<br />

marketing organization<br />

and technical<br />

background, emFrontier is <strong>the</strong> best in e-Business integration<br />

and provides e-Business consulting and outsourcing service to<br />

progressive companies around <strong>the</strong> world.<br />

At CeBit it is offering clients solutions to monitoring a<br />

warehouse with 3D graphics, analyzing data with various management<br />

factors, finding problems, and providing powerful<br />

optimization solution (efficiency <strong>for</strong> space management and<br />

productivity in delivery distance, etc) by various simulations,<br />

emFrontier, Inc’s air-WOS (Warehouse Optimization System)<br />

support every type of Warehouse Management System. As a<br />

result, users <strong>for</strong> 3PL (Third Party Logistics) suppliers, retail<br />

business (CPG), manufacturers, whole or retail sellers with <strong>the</strong><br />

latest technology can run more powerful and effective warehouse<br />

optimization management.<br />

4 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 4 7


2006-03-12006.3.410:49AM페이지48001채널맥(3443-0701)<br />

CeB<strong>IT</strong> 2006 Hannover<br />

<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />

Mobiblu, <strong>the</strong> brand name of Hyun Won Inc.<br />

(www.mibiblu.com), is a<br />

firm that has been producing<br />

and selling digital<br />

audio players and IPS<br />

equipment since 1996. It<br />

comprises a digital<br />

research institute, factories<br />

and trade networks.<br />

At CeB<strong>IT</strong>, <strong>the</strong> company<br />

is putting on show its<br />

mobiBLU DAH-1500, <strong>the</strong> “World’s smallest Cube MP3 player”<br />

and will be launching a new product, DAH 1900 with <strong>the</strong><br />

world’s longest battery life and up to 150 hours of playback.<br />

Ano<strong>the</strong>r innovative product that it <strong>the</strong> DHH-200, which is an<br />

HDD-based Micro Multimedia Player, which can play music<br />

and MPEG video.<br />

At CES2001 in Las Vegas, Hyun Won Inc. won <strong>the</strong><br />

Consumer Electronics Association’s Innovations 2001 Design<br />

Award <strong>for</strong> Cassette type MP3 Player and <strong>the</strong> player was awarded<br />

“Best of Retail Vision Europe 2002.” In addition at 2003<br />

CES, <strong>the</strong> company won <strong>the</strong> “Best of CES Finalist” by Tech TV<br />

in <strong>the</strong> Audio Division <strong>for</strong> DualSports, which incorporated a<br />

wireless HRM (heart rate monitor) and a digital audio player.<br />

BND Co. Ltd will be featuring at CeBit its groundbreaking<br />

product, <strong>the</strong> BND Browser. This mobile browser is<br />

not only a core technology of wireless Internet but has also<br />

become a major function of mobile phones and is now in<br />

demand to satisfy all users’ and operators’ diverse needs, as<br />

well as con<strong>for</strong>ming to global standards. The BND browser was<br />

created based on wide experience in developing mobile software<br />

and it is destined to be <strong>the</strong> best solution <strong>for</strong> <strong>the</strong> wireless<br />

Internet. Some of its special features are: easy porting and integration,<br />

device optimized layout engine, flexibility in customizing.<br />

Even if LCD size and color<br />

depth is changed, <strong>the</strong> core manages<br />

<strong>the</strong>m automatically without any additional<br />

porting. It supplies users a convenient<br />

and easy browsing environment<br />

with vertical picture optimization<br />

technique <strong>for</strong> those Web pages<br />

wider than screen width.<br />

The BND Browser was designed<br />

to deploy each wireless operator’s<br />

unique features immediately as well<br />

as to make terminal device manufacturers<br />

save ef<strong>for</strong>t while porting.<br />

The firm sees its BND Browser as becoming everyone’s<br />

best partner <strong>for</strong> <strong>the</strong> wireless Internet era.<br />

Fusionsoft is a mobile solution development company<br />

that is showcasing its products at CeBit. Since its establishment<br />

in 1999, <strong>the</strong> company was <strong>the</strong> first in <strong>the</strong> world to develop an<br />

Interrelated Embedded Database Engine mounted on a mobile<br />

phone, and obtained OMA certification by developing SyncML<br />

based on WIN CE, Linux and o<strong>the</strong>rs.<br />

An outstanding product it is featuring at CeBit is <strong>the</strong> “odd-I<br />

PMP” mobile multiplayer, mounted with a 2M Pixel camera<br />

that allows users to enjoy watching movies or photos on <strong>the</strong><br />

screen, even sharing <strong>the</strong> experience with o<strong>the</strong>r people. In addition<br />

it has an MP3 player to enjoy listening to music or radio. It<br />

can also be used to read text or <strong>for</strong> voice recording, and adding<br />

a function of USB host makes it even more convenient. Also it<br />

can be used <strong>for</strong> fast and safe driving with its navigation support<br />

feature <strong>for</strong> cars.<br />

In addition to this product Fusionsoft has a number of o<strong>the</strong>r<br />

mobile solution products, such as Easylink, a solution that<br />

improves <strong>the</strong> functions of mobile phones by connecting <strong>the</strong>m to<br />

PCs, by adding Phonebook or Schedule.<br />

2006<br />

Hannover<br />

<strong>Korea</strong>n Firms at CeB<strong>IT</strong> 2006<br />

The following is a list of <strong>Korea</strong>’s participating companies in CeB<strong>IT</strong> organized by KOTRA, KEA<br />

(<strong>Korea</strong> Electronics Association), KOSA (<strong>Korea</strong> Software Industry Association), and I<strong>IT</strong>A (Incheon <strong>IT</strong><br />

Promotion Agency).<br />

No. Company Name Tel. Homepage Contact Person E-Mail<br />

Exhibits Booth No. Hall No.<br />

KTC : Chungbuk<br />

1 Myung In<strong>for</strong>mation Tecnology Co.,Ltd (82-43) 218-8400 www.myung.co.kr Kang-Ae Lee kang@myung.co.kr<br />

Flash Memory Disk, Data Recovery, LCD Repair F21-7 25<br />

2 Green Optics Co., Ltd. (82-43) 218-2183 www.greenopt.com Dong-kyun, Kim kdk@greenopt.com<br />

Security System & Portable Projector F21-8 25<br />

3 UFOSYS CO.,LTD. (82-43) 260-1091 www.ufosys.co.kr Byeong-Ha, Noh webmaster@ufosys.co.kr<br />

Security Equipments,Wireless Camera & IP Camera Server,Integrated Cable <strong>for</strong> PC peripheral F21-5 25<br />

4 K-TEK.CO.,LTD. (82-43) 277-9920 www.k-tek.co.kr Il-Hun Lee bskim@k-tek.co.kr<br />

Language Learning EarphoneWalking Karaoke EarphoneEarphone <strong>for</strong> Voice Modulation F21-6 25<br />

Organization : KEA (<strong>Korea</strong> Electronics Association)<br />

1 Sodiff E&T Co., Ltd (82-31) 900-1641 www.sodiffent.com I.B. Kim ibkim@sodiff.net<br />

LCD TV (DBV-T), Wibro Handset E22-7/8/9 25<br />

2 SEWOO TECH CO.,LTD 82-31-459-8200 www.miniprinter.com Eddie Jo eddie@miniprinter.com<br />

POS receipt printer, Desktop label printer C50-26/27 23<br />

3 Keico HighTech 82-2-6675-3117 www.keico.co.kr Jay Koo jaykoo@keico.co.kr<br />

Fingerprint & RFID Access Control Systems C50-28 23<br />

4 UGCOM(BRAINIC) 82-2-2163-0270 www.ugcom.net G.H.LEE u1lgh@ugcom.net<br />

PMP, MP3 Player, Bluetooth Headsets etc. E22-5/6 25<br />

5 KTV GLOBALCORP. 82-2-589-5385 www.ktvcorp.co.kr RICKY EOM ricky@ktvcorp.co.kr<br />

LCD TV E22-16/17/18 25<br />

6 <strong>Digital</strong>Zone Co., Ltd. 82-2-6330-2339 www.dzonei.com Anna Lee jylee@dzonei.com<br />

HD Stream Generator, Component Distributor, Component Switcher, HDMI Distributor, DMB Receiver F21-4 25<br />

7 Diasonic Technology Co.,Ltd 82-31-474-0852 www.diasonic.com Sang-Hyun Kim salesteam@diasonic.com<br />

Voice Recorder,Speaker,DAB Radio,MP3,Navigation,<strong>Digital</strong> Photo Frame,Divix Player C02-3 22<br />

8 Remote Solution 82-54-420-4512/4523 www.remotesolution.co.kr Yoon Choi choi@remotesolution.co.kr<br />

Remote Controls E22-13 25<br />

9 Sarotech Co.,Ltd 82-2-480-5130 www.sarotech.com Heidi Kim heidi@sarotech.com<br />

Backup storage, Multimedia storage, Network storage B06-15/16 22<br />

10 Stormblue Co., Ltd. 82-2-2113-8745 www.stormblue.biz Steve Kim steve@stormblue.co.kr<br />

Bluetooth, DMB Dongle, USB Memory Storage, MP4/MP3 Players B12-3 22<br />

11 SoundGraph, Inc 82-2-569-2097 www.soundgraph.com SEO, DONG SIK seo@soundgraph.comUSB<br />

RF/IR remote control/receiver device & Multi-Media Solution <strong>for</strong> PC(H/W & S/W) C02-2 22<br />

12 Kyung Jin Electron Co., Ltd 82 2 2113 7200 www.kj-headset.co.kr Lee, Gi Yong lgiyong@kj-headset.co.kr<br />

Headset, Bluetooth, Telephones. B06-6 22<br />

13 ATEC Co., Ltd. 82-2-2190-5175 www.atech.co.kr Park, Hyoung Jae hjpark@atech.co.krLCD TV,<br />

LCD PC, LCD Monitor, Web KIOSK, ETC E22-10/11/12 25<br />

14 GPNC Co., Ltd 82-2-3283-8251 www.gpnc.co.kr Jennifer Lee jennifer@gpnc.co.krPDP TV,<br />

LCD TV E22-14/15 25<br />

15 Bluzen inc. 82-2-448-5095 www.bluzen.com Kim Ho Youl khy@bluzen.com<br />

Player, usb driver,smart card etc. B06-11 22<br />

16 AL Tech Inc 82-2-566-5093 www.airlinktek.com Jeff Choi chs0504@airlinktek.com<br />

<strong>Digital</strong> Media Player, DVB-T, AP Router, Car Multi-Media Player (In-Dash) C50-24 23<br />

17 ORACOM Co., Ltd 82-2-563-5633 www.oracom.co.kr SK Cho skcho@oracom.co.kr<br />

Mini PMP & MP3 player B06-14 22<br />

18 JIUM CO., LTD. 82-41-541-9380 www.e-jium.com Donnie Kim dhkim@e-jium.com -<br />

Computer Cooling System - CyCooler Laptop, Desktop, Server, DVR Cooler- Industrial Cooling System-Chiller, THC, Panel Cooler B06-13 22<br />

19 D.O.Tel 82-2-850-3650 www.dotel.co.kr W.S.Seong wsseong@dotel.co.kr<br />

Car Navigation,PDA,Mobile POS terminal B06-1 22<br />

20 3SOFT.CO.,LTD. 82-2-541-0453 www.3soft.com Kim,Sung Hoon kimsh@3soft.com<br />

DMB(<strong>Digital</strong> Multimedia Broadcasting), PMP(Portable Multimedia Player), Navigation C50-22/23 23<br />

21 Bujeon components.co.ltd 82-31-408-6987 www.bujeon.com Ken Kim sales@bujeon.com<br />

Micro speaker, ECM, Inductor,transfomer, Vibration Motor, Buzzer B12-4 22<br />

22 AsianaIDT 82-2-2127-8440 www.asianaidt.com j.e.Oh oje3689@asianaidt.com<br />

Wireless HeadPhone etc. B12-1/2 22<br />

23 3R SYSTEM CO., LTD. 82-2-702-0687 www.3rsys.com David Jang david@3rsys.com<br />

PC Case, Power Supply, Water Cooler B06-7/8 22<br />

24 V.L System Co., Ltd. 82-2-717-6694 www.vlsys.co.kr ROY ROH sales@vlsys.co.kr<br />

Computer Multifunctions VFD Display -M-PLAY 202 PLUS, BLAST, MINI B06-5 22<br />

25 i-BEAD Co., Ltd. 82-31-705-6800 www.ibead.co.kr Sanah Min sanah@ibead.co.kr<br />

MP3 player, Car navigation B12-5 22<br />

26 ZEPETRONIX Co., Ltd. 82-2-6736-6060 www.zepetronix.com Lee, Yoon Kyoo yklee@zepe.co.kr<br />

Magnetic Card Reader Ticket Issuing MachinePET Card Terminal C50-25 23<br />

27 Technovas.Co.,Ltd. 82-2-2612-2018 www.tclip.net WonSeok,Han hanws@technovas.com<br />

MP3 Player B06-4 22<br />

28 NEXTO DI Inc. 82-2-589-1083 www.nextodi.com Mr. Alex Lee yurchika@nextodi.com<br />

Portable Storage Device OTG <strong>for</strong> Portable <strong>Digital</strong> Device IEEE1394 & USB2.0 B06-2 22<br />

4 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 4 9


2006-03-12006.3.410:49AM페이지50001채널맥(3443-0701)<br />

CeB<strong>IT</strong> 2006 Hannover<br />

<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />

29 The Gate Technology 82-2-407-7918 www.<strong>the</strong>gate.co.kr Rolain Yang rolain@navisis.com<br />

<strong>Digital</strong> pen, Attachable tablet monitor and etc. C02-1 22<br />

30 3GATE CO., LTD 82-2-701-8540 WWW.3GATE.CO.KR Miky Kim mikykim@3gate.co.kr<br />

LCD Monitor <strong>for</strong> 17 & 19. B06-3 22<br />

31(*) Savitmicro Co., Ltd. 82-2-838-1394 www.savitmicro.co.kr Jun Lee jun@go1394.co.kr<br />

PC Camera, External StorageMultimedia player C50-14 23<br />

32(*) Dongyoung Media Co. Ltd 82-31-454-1456 www.dongyoung.com S.H.Lee au483@daum.net<br />

Kitchen AV System, Video Phone, Displays B06-12 22<br />

33(*) Kyung Gee Electronics Co. 82-2-3661-3485 www.kgelect.com Yun-Hee Kim bobo09149@hotmail.com<br />

Internet Phone C50-13 23<br />

34(n) ICRAFT 82-2-541-0474 www.icraft21.com joo ok, hyoun hjo@icraft21.com<br />

mobile credit, debit card payment system(mc-printer, mc-reader, IC900B), mobile alcohol checker(mobi-hoo) -9 22<br />

35(n) PlayM Corporation 82-2-2026-0598/9 www.playmcorp.com Byeon, Hee Young youngkim@playmcorp.com<br />

16Mbps IrDA Wireless MP3 Player/PMP B06-10 22<br />

36(n) Cypublic Co.,Ltd 82-2-707-3203 www.mman.co.kr Lou Sim lousim@separk.com<br />

Multi Media AV Player E22-1 25<br />

37(n) Aionkorea co.,ltd. 82-2-705-1581 www.aionkorea.com Nice Lee lottery@aionkorea.com<br />

PC speakr, optical mouse, Headset, PC camera etc.. E22-2 25<br />

KTC : Taejon<br />

1 SEJU ENGINEERING CO., LTD. (82-42)825-6850 www.safe-drive.com Charley-Imm sales@sejumicron.com<br />

1) Micro Alcohol Sensor <strong>for</strong> Cell Phone & MP32) Personal Alcohol Detector 3) Personal Smell Tester4) Portable Gas Detector B12-7 22<br />

2 SUNGJIN TECHWIN CO., LTD. (82-42)271-1177 www.switch-vr.com JUNG, JAE YOUNG sjic11@kornet.net<br />

Bluetooth HandsFree B12-12 22<br />

3 APACK, INC. (82-42)864-0815 www.apack.net Joon-il Kim joonil.kim@apack.net<br />

PC & Server Cooler, Solar Collector B12-13 22<br />

4 Wooksung Electronics, Inc (82-42)366-1000 www.wooksung.com Sunny Min sunny@wooksung.com 1)<br />

IP Videophone2) Web Videophone3) Business Videophone B12-15 22<br />

5 <strong>Korea</strong> Network Systems (82-42)932-0351~2 www.kns-kr.com Young-Sung Jeon(Director) jysos@kns-kr.com<br />

Satellite antenna sysytem B12-16 22<br />

6 ID KOREA.Inc (82-42)636-0038 www.idkorea.co.kr Bryan Jang trader@idkorea.co.kr<br />

VGA Cards & Power Supplyer <strong>for</strong> Computer B12-6 22<br />

7 ASB Inc. (82-42)528-7223 www.asb.co.kr An Sun Young syan@asb.co.kr<br />

Power Amplifier,LNA, PLL, DSR, RFD& RFID SYSTEM, USN, Converter, Extender B12-8 22<br />

8 Honest Technology Co., Ltd. (82-42)477-0717 www.honestech.com Seo-Yeon Lee sylee@honestech.co.kr<br />

<strong>Digital</strong> Video Package Software B12-11 22<br />

9 <strong>Korea</strong> Power Cell Inc. (82-42)864-0255 www.powercellkorea.com Mat<strong>the</strong>w Kwak justin@powercellkorea.com<br />

Lithium ion rechargeablebattery B12-10 22<br />

10 COMIZOA Co., Ltd. (82-42)936-6500 www.comizoa.com Young-sam Oh oys@comizoa.com<br />

Data Acquisition Board & Motion Controller B12-14 22<br />

KTC : Kyungki (Kyungki)<br />

1 DAVOLINK Inc. 82-31-387-3240 www.davolink.co.kr S.H.KANG shkang@davolink.co.kr<br />

VoIP Analogue/<strong>Digital</strong> Gateways,IP Phones, Integrated Access Device(IAD) F21-18 25<br />

2 Maycom Co.,Ltd. 82-31-470-7700 www.emaycom.com Richard Kim richardkim@emaycom.com<br />

PMP, MP3 Player, etc. F21-12 25<br />

3 NComputing Co.,Ltd 82-31-422-5157 www.ncomputing.com Herry Yoon herry@ncomputing<br />

Network Computing Device F21-15 25<br />

4 UM <strong>Digital</strong> Inc. 82-31-764-4181 www.umdigital.com K.H.LEE um@umdigital.com<br />

Multi Screen Computer F21-11 25<br />

5 ENOX, Inc. 82-31-382-5060 www.enox.co.kr Robert Im im@enox.biz<br />

PMP, MP3 Player, etc. F21-13 25<br />

6 EC WORLD CORPORATION 82-31-948-2450 www.inkman.co.kr Brian Suh info@inkman.co.kr<br />

Printer refill ink kits, ink cartridge, Toner cartridge, Auto ink refilling machine F21-9 25<br />

7 GEOLINK CO., Ltd. 82-31-387-2380 www.geolink.co.kr Lee, Hong Sun geolink@chol.com<br />

Headset Telephone, Telephone Amplifier, Selection Switch, USB Digitel Sound Adaptor, Computer Headset, Telephone Headset F21-16 25<br />

8 PREWELL CORPORATION (82-31) 420-8330 www.prewell.com tae-kwon Kim tkkim@prewell.com<br />

RFIC Power Amplifier & Fiber Optic Transceiver F21-10 25<br />

9 Sprite Electronics Inc (82-31) 458-0168 www.sprite.co.kr Min-Seok Ko sale@sprite.co.kr<br />

Wireless Home<strong>the</strong>ater System F21-14 25<br />

10 Zephyr Co., LTd. 82-31-426-1111 http://zephyrco.en.ec21.com Ryu, Hojung 7777@zephyr.co.kr<br />

<strong>Digital</strong> Door Lock F21-17 25<br />

KTC : Kyungki (Suwon)<br />

1 PenZ Co., Ltd. (82-31) 231-8808 www.i-penz.com Antony Oh antony@i-penz.com<br />

<strong>Digital</strong> Pen, Pen Mouse C02-8 22<br />

2 S-CAM Co., Ltd. (82-31) 233-4664 www.sorell.co.kr SEOK HUN, LEE seok@scam.co.kr<br />

MP3 Player, <strong>Digital</strong> audio Player C02-4 22<br />

3 Elentec Co., Ltd. (82-2) 2163-0745 www.elentec.co.kr, Ju-Yeon Park jypark@iubi.co.kr,<br />

PMP (Portable multimedia player)2. Navigation (+GPS)3. DivX player C02-6 22<br />

4 IOCELL Corporation (82-31)233-9419 °°www.iocell.com °°Hyuck-joo Lee °°hjlee@iocell.co.kr<br />

USB Flash Drives C02-9 22<br />

5 DUALi INC (82-31) 213-0074 www.duali.co.kr KIM, Hancheol kimhch@duali.com<br />

Smart Card ReadersRFID DevicesRF Modulee-Payment Terminal C02-5 22<br />

KTC : Kyungki (Sungnam)<br />

1 NEOWINE Inc. (82-31) 789-7875 www.neowine.co.kr Min-Tae Kim kmtic@neowine.co.kr<br />

Copy Protection IC, Semicondector F19-5 25<br />

2 NOVATRON CO.,LTD. (82-31)716-6923 www.iamm.co.kr Hak J. Kim hjkim@novatron.co.kr<br />

HDD type Multimedia Player F21-1 25<br />

3 DTS INFOCOM CO.,LTD (82-31) 702-6173 www.dtsinfo.co.kr Hwang-Hee Lee sales@dtsinfo.co.kr<br />

HDD type MP4 MediaPlayer, DVD Karaoke Portable Player F19-3 25<br />

4 MAXIAN Co.,Ltd. (82-31)784-8321 www.maxian.com Min-Gu Hwangbo hbmg@maxian.com<br />

PMP (Portable Media Player), DMB(<strong>Digital</strong> Multimedia Broadcasting) device F19-2 25<br />

5 SAMHUNG ELECTRONICS Co. (82-31) 740-9140 www.shec.co.kr Se-Ho Yang shyang@shec.co.kr<br />

Real Multimedia Center - All-In-One Multimedia SystemSnap Guard - Automatically Motion Detecting <strong>Digital</strong> CameraUSB Guard -USB<br />

Interfaced 4-CH DVRPowerDVR - Stand-Alone 4-CH DVRMobileAVX - Vehicle Driving Data Analysis System F21-3 25<br />

6 ASICBank Co.,LTD (82-31) 789-7933 www.asicbank.com Eun-Hwa Park ehpark@asicbank.com<br />

Network Camera <strong>IT</strong>S Camera SoC Solution (Multimedia System) F19-6 25<br />

7 Ellion <strong>Digital</strong>, Inc (82-31) 739-5420 www.elliondigital.com Nillson-Han nillson@elliondigital.com<br />

DVD Recorder(HDD DVD Combo, <strong>Digital</strong> HDD DVD Combo) F19-7 25<br />

8 Waawoo Technology Inc., (82-31) 735-1380 www.wow-pen.com Cho byung hee brian727@waawoo-tech.com<br />

Wow-Pen Mouse, <strong>the</strong> real pen shaped optical mouse and handwriting pen features healthcare, portable and versatile device getting over <strong>the</strong><br />

structural disadvantages of <strong>the</strong> conventional optical mouse. F19-4 25<br />

9 Wareplus,. Inc. (82-31) 719-5020 www.wareplus.com bong-hwan Kim bhkim@wareplus.com<br />

1. Home Security, Home Theater, Home Device control based on <strong>the</strong> integrated HomeNetwork Middlewares<br />

2. Ubiquitous plat<strong>for</strong>m based on RFID and HomeNetwork Services F19-1 25<br />

10 PNTelecom (82-31) 777-3777 www.pntelecom.co.kr Haisung Ryou withyou@pntelecom.co.kr<br />

solution provider <strong>for</strong> <strong>the</strong> mobile telecommunications & Accessory F21-2 25<br />

KTC : Incheon<br />

1 Multi Channel Labs Co., Ltd. 82-32-621-4011 www.xclef.com Seong-Joo Kim bluebird@xclef.com<br />

High-end MP3P, DMB, PMP, DivX Player A58-11 23<br />

2 PARASYS Co., Ltd. 82-32-432-0346 www.parasys.net Won Kyo Chung paradev@chol.com<br />

Multimedia Web Contents Authoring ToolFlying PopCorn5 C50-9 23<br />

3 Dinss Co., Ltd. 82-32-516-6018 www.dinss.net Jong Seob Jin steve@dinss.net<br />

Car BlackBox, DVR A58-10 23<br />

4 NAMJOOTECH 82-32-623-6400 www.namjootech.co.kr Nam Joo Hwang njhwang1@hanmail.net<br />

LCD/PDP TV, Infrared Touch Screen C50-8 23<br />

5 Chois Technology 82-32-246-3409 www.choistec.com Young-Min Shin charles@choistec.com<br />

X-Pointer, X-Remocon A58-7 23<br />

6 Investclub Inc. 82-32-623-5555 www.investclub.co.kr Sung Mo Lee ctn11@yahoo.com<br />

MART BIZNET(e-Trade Solution) A58-3 23<br />

7 STB 82-32-876-1436 www.stbchip.co.kr Jin Young Lee webmaster@stbchip.co.kr<br />

Mobile Saver A58-12 23<br />

8 YUHANH<strong>IT</strong>EC CO., LTD. 82-32-819-3233~6 www.yuhanhitec.com Jae Mo Seo etoile@yuhanhitec.com<br />

Computer Case C50-10 23<br />

9 SB Telcom 82-32-864-8883 www.sbtelcom.com Hyung Keon Kim hkkim@sbtelcom.com<br />

GPS Navigation, Back Warning System, Handheld TV, Wireless Headset A58-6 23<br />

10 NEO-VISION. Co., Ltd. 82-32-584-2708 www.neo-vision.co.kr Jay Lee neo@neo-vision.co.kr<br />

Computer Case, Power Supply,Computer Peripheral A58-4 23<br />

11 Pavonine Inc. 82-32-765-3030 www.dimen.co.kr Kyung Hun Park khpark@dimen.co.kr<br />

3D LCD Monitor(DiMEN) A58-5 23<br />

12 DNMEDIA 82-32-867-1301 www.dnmedia.co.kr Hyo Jong Han vseen@naver.com<br />

Video communication and Collaboration solutions/e-Learning solutions A58-2 23<br />

13 NEXIO Co., Ltd. 82-32-556-9545 www.inexio.co.kr Jung-Hyun Kim jameskim@inexio.co.kr<br />

TFT LCD Touch Monitor&Touch Screen A58-8 23<br />

14 MPDevice Co., Ltd. 82-32-822-3290 www.mpdevice.com Sang Keun Lee mpd@mpdevice.com<br />

RF Coaxial Connector/RF Cable Assembly/Termination/GPS Antenna A58-1 23<br />

15 HANHO ELECTRONICS 82-32-514-0811 www.hanics.com Hee-Seong Lee hees@hanics.com<br />

Bone Conduction Headset/Mobile Microphone/Headset A58-9 23<br />

KTC : Daegu-Kyungbuk<br />

1 Dong Yang Electronics 82-54-482-0871 www.xm.co.kr Yoon, In Jung sales@xm.co.kr<br />

TFT-LCD Ceiling Mount Monitor with DVD playerTFT-LCD Ceiling Mount Monitor(<strong>for</strong> car)<br />

TFT-LCD Headrest Monitor(<strong>for</strong> car)TFT-LCD Color Television C50-15 23<br />

2 Beyond Insight Co., Ltd. 82-53-951-5834~5 www.beyondinsight.co.kr Kim, Ok Tae otkim@beyondinsight.co.kr<br />

1. T DMB Set-Top BOX1. ETI T-DMB Monitor,2. T-DMB Receiver C50-12 23<br />

3 Neosol Co., Ltd. 82-53-587-3600 www.neosoltech.com Song, Ho Cheol hcsong@neosoltech.com<br />

PMP C50-7 23<br />

4 USYS Co., Ltd 82-53-652-9475 www.usys.co.kr Kim, Nam Yeob kny@usys.co.kr<br />

WiBro/WiMAX C50-20 23<br />

5 HUONE(MTIS Co., Ltd.) 82-53-325-4956 www.mtis.co.kr Oh, Young Wook tano@mtis.co.kr<br />

2D/3D Graphics Solution <strong>for</strong> embedded devices:Open VG, OpenGL-ES C50-4 23<br />

6 FUSIONSOFT co., Ltd 82-53-609-7300 www.fusionsoft.co.kr Lee, Sang Hyuk hisanghyuk@fusionsoft.co.kr<br />

PMP C50-2 23<br />

7 INDTEKCo.,Ltd. 82-54-473-1830~6 www.indtek.co.kr Sun Park sunpark@indtek.co.kr<br />

LCD TV C50-16/17/18 23<br />

8 Digen Co., Ltd. 82-53-661-5500 www.idigen.com Brian Jang brian@Idigen.com<br />

Car TFT LCD AV System,TFT LCD Monitor <strong>for</strong> Automotive C50-3 23<br />

9 HYUNWON INC 82-53-743-7200 www.mobiblu.com Na, Gwan SikPark ain@hyunwoninc.<br />

MP3 Player C50-11 23<br />

10 BND Co., Ltd 82-53-325-0701 www.bndnet.com Ryu, Chang Hyoung bluekid@bndnet.com<br />

WAP 2.0 Standard Flexible Mobile Browser C50-5 23<br />

11 KBiT Co., Ltd. 82-53-382-3803 www.kbit.co.kr Lee, Gi Hyoung kaistian@kbit.co.kr<br />

FM transmiterweb cameraDVR C50-6 23<br />

12 gbtec 82-53-428-2091 www.gbtec.co.kr Lee, Eun Gi dmsrl01@gbtec.co.kr<br />

U-PAD C50-21 23<br />

13 2MTECH 82-54-977-2500 www.2mtech.co.kr Kwon, Yeung Moon ymkwon@2mtech.co.kr<br />

DMB Terminal C50-19 23<br />

5 0 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 5 1


2006-03-12006.3.410:49AM페이지52001채널맥(3443-0701)<br />

VoIP / VON Spring 2006<br />

LG-Nortel<br />

World’s VoIP Experts Head <strong>for</strong> San Jose<br />

Canadian-<strong>Korea</strong>n Partnership Making Waves<br />

VON Spring 2006 Conference & Expo in Cali<strong>for</strong>nia attracts VOIP experts and buyers<br />

from all over <strong>the</strong> world<br />

The world’s No.1 event <strong>for</strong> <strong>the</strong> IP<br />

communications industry, <strong>the</strong> Spring 2006<br />

VON Conference & Expo, will be taking<br />

place March 14-17 at <strong>the</strong> San Jose<br />

Convention Center in San Jose, Cali<strong>for</strong>nia.<br />

VON is unquestionably <strong>the</strong> Global<br />

Industry event <strong>for</strong> VoIP and IP<br />

Communications, now in its 10th year.<br />

It is <strong>the</strong> largest VoIP exhibition in <strong>the</strong><br />

world, with over 300 companies<br />

showcasing <strong>the</strong> very best of IP<br />

communications technology and solutions.<br />

Come meet with all <strong>the</strong> leading players<br />

under one roof<br />

Spring VON brings toge<strong>the</strong>r just about<br />

everyone that matters from <strong>the</strong> converging<br />

communications landscape, to map out <strong>the</strong><br />

future. <strong>With</strong> over 350 speakers across 4<br />

days, and breakout sessions brimming with<br />

insights and answers to strategic and<br />

technical questions - Spring VON is where<br />

visitors can find out more about how to<br />

profit from <strong>the</strong> next wave of <strong>the</strong><br />

communications revolution.<br />

The VON Conference is unmatched by<br />

any o<strong>the</strong>r event and is <strong>the</strong> place where <strong>the</strong><br />

industry comes to learn, network and<br />

explore <strong>the</strong> IP Communications industry.<br />

It is <strong>the</strong> must attend event of <strong>the</strong> season.<br />

Moreover, at <strong>the</strong> Spring 2006 VON<br />

Conference, over 275 industry executives<br />

will be speaking<br />

This year’s conference program is<br />

comprised of five dedicated tracks, namely<br />

<strong>for</strong> Service Providers, Doing Business,<br />

Enterprise, Trendcasting ,and Disruptive<br />

Technology.<br />

Attendees will get <strong>the</strong> chance to<br />

network and mingle with <strong>the</strong> people who<br />

make <strong>the</strong> industry, including <strong>the</strong><br />

following:<br />

* Service Providers and Carriers<br />

* Backbone, fiber networks, cable networks<br />

* CLECs, ISPs, LECs and WiFi<br />

* Enterprise <strong>IT</strong> and Telecom Staff<br />

* Venture Capital and Investment<br />

Bankers<br />

* IP Communication and VoIP<br />

Consultants<br />

* Regulators and Policy Makers<br />

* Resellers, Distributors and VARs<br />

* Communication Equipment Manufacturers<br />

* Anyone who values being in <strong>the</strong> know<br />

on IP communications trends<br />

Evaluating <strong>the</strong> impact<br />

of VoIP on your<br />

business; VON Spring<br />

2006 promises to be an<br />

even greater success.<br />

At VON, visitors can spend time with<br />

<strong>the</strong> people and companies that are defining<br />

<strong>the</strong> industry. Whe<strong>the</strong>r buying, selling or<br />

exploring business development<br />

opportunities, VON is <strong>the</strong> one place that<br />

brings everyone toge<strong>the</strong>r. Evaluate <strong>the</strong><br />

impact of VoIP on your business; consider<br />

<strong>the</strong> strategies of both <strong>the</strong> incumbents and<br />

upstarts; discover <strong>the</strong> possibilities in<br />

disruptive broadcasting; See, touch and<br />

test drive <strong>the</strong> latest technologies; compare<br />

<strong>the</strong> promise and pitfalls of hosted voice,<br />

assess how wireless voice could change<br />

your universe<br />

Last year’s Fall VON 2005 was held<br />

September 19th to 22nd at <strong>the</strong> new Boston<br />

Convention and Exhibition Center<br />

(BCEC). Once again, VON maintained its<br />

position as <strong>the</strong> world’s largest VoIP<br />

exhibition. Indeed, about 6000 attendees<br />

were expected, but more than 8000<br />

showed up - yet ano<strong>the</strong>r all-time record.<br />

They were greeted by over 330 IP<br />

communications-related exhibitors and an<br />

army of speakers who kept things<br />

in<strong>for</strong>mative and lively. This spring’s<br />

ga<strong>the</strong>ring in San Jose promises to be an<br />

even greater success.<br />

LG-Nortel, a joint venture between LG<br />

Electronics of <strong>Korea</strong> and Nortel<br />

Networks Corp. of Canada, plans to<br />

introduce high-end IP telephony solutions<br />

to <strong>the</strong> market aggressively<br />

and persistently this year, M3-1 Model<br />

Lee Jae-ryung, CEO of <strong>the</strong><br />

company, told <strong>the</strong> <strong>Korea</strong> <strong>IT</strong><br />

<strong>Times</strong> in a recent interview.<br />

Noting that <strong>the</strong> IP telephony<br />

market will be developed<br />

at a rapid pace in<br />

2006, Lee said, “LG-Nortel<br />

will produce high-quality IP<br />

telephony products in<br />

earnest this year.”<br />

In 2006, LG-Nortel aims<br />

at maximizing synergy<br />

effects internally and<br />

actively exploring <strong>the</strong> overseas<br />

IP telephony market<br />

externally.<br />

Lee added, “The present trends are<br />

mobility and multimedia service.<br />

Accordingly, <strong>the</strong> success of <strong>the</strong> network<br />

equipment maker depends on whe<strong>the</strong>r or<br />

not customers’ needs are satisfied, including<br />

<strong>the</strong> security problem. Ano<strong>the</strong>r important<br />

factor is <strong>the</strong> price competitiveness. In<br />

<strong>the</strong>se two fields, LG-Nortel has enough<br />

competitiveness.”<br />

Asked about <strong>the</strong> LG-Nortel’s major<br />

business projects <strong>for</strong> 2006, <strong>the</strong> top manager<br />

said, “To supply solutions most suitable <strong>for</strong><br />

integrated security of all networks, we will<br />

graft a variety of plat<strong>for</strong>ms onto <strong>the</strong> SSL-<br />

VPN service in all L4-L7 switch products.<br />

Along with this, we plan to offer bilateral<br />

supplementary solution between IPSec and<br />

SSLVPN.<br />

“At <strong>the</strong> same time, LG-Nortel will<br />

accelerate generation replacements through<br />

expansion of <strong>the</strong> L7 switch market and<br />

exert best ef<strong>for</strong>ts to find out new customers<br />

of SSL-VPN, as well as actively expand<br />

<strong>the</strong> domestic and <strong>for</strong>eign market,” he said.<br />

LG-Nortel Prepares to Capture Global IP Telephony Markets<br />

To this end, LG-Nortel will seriously<br />

attempt to meet <strong>the</strong> needs of <strong>the</strong> domestic<br />

enterprises market and aggressively attack<br />

<strong>the</strong> large enterprise market in <strong>the</strong> IP Sec<br />

VPN business sector.<br />

As <strong>the</strong> portion of <strong>the</strong><br />

application field to <strong>the</strong> total<br />

market is expected to grow,<br />

LG-Nortel will introduce<br />

<strong>the</strong> “multimedia collaboration”<br />

concept, under which<br />

all users can jointly share<br />

integrated messaging,<br />

videoconferencing, and file<br />

delivery with o<strong>the</strong>rs.<br />

“In o<strong>the</strong>r words, we have<br />

a strategy to offer such various<br />

functions as data,<br />

sound, video, conference,<br />

instant messaging, white<br />

boarding, file exchange, coweb<br />

browsing, and existence<br />

management with a single piece of<br />

equipment,” said Lee.<br />

On LG-Nortel’s technology related to<br />

IP telephony, CEO Lee said, “IP telephony<br />

no longer means only VoIP as it includes<br />

valuable application area which is combined<br />

with a variety of multimedia.”<br />

Recently, such an<br />

application has<br />

escaped from an<br />

independent application<br />

with a single<br />

purpose and has<br />

been developing into<br />

an integrated application<br />

per<strong>for</strong>ming<br />

many functions<br />

compositely.<br />

The ultimate goal<br />

of integrated application<br />

mobility in<br />

<strong>the</strong> IP telephony is<br />

to let users experience<br />

epoch-making<br />

LG-Nortel IP Phone “LIP7024”<br />

improvement in productivity. Mobility in<br />

an integrated application carrying such<br />

purpose means that users can carry out and<br />

receive services <strong>the</strong>y want at any time at<br />

any place with any equipment.<br />

Mobility in an integrated application<br />

helps users not only improve productivity<br />

sharply but also serve as a catalyst to let<br />

<strong>the</strong>m approach to those with many IP telephony.<br />

Lee also said, “The final direction <strong>for</strong><br />

development should be decided according<br />

to <strong>the</strong> needs of customers. In <strong>the</strong> past,<br />

enterprises selling products led <strong>the</strong> direction<br />

<strong>for</strong> development. However, <strong>the</strong> direction<br />

has been changing to <strong>the</strong> way that customers<br />

demand first. LG-Nortel will also<br />

analyze and set up network in such a way<br />

as to meet <strong>the</strong> way pursued by customers.<br />

Through negotiations with customers, we<br />

will make a strong push <strong>for</strong> customer-oriented<br />

business.”<br />

In <strong>the</strong> meantime, LG-Nortel started its<br />

first road show, named <strong>the</strong> “Power<br />

<strong>Convergence</strong> of LG-Nortel 2006,” in<br />

Daejeon from Feb. 20 <strong>for</strong> a 15-day run.<br />

The road show, <strong>the</strong> first since its official<br />

inauguration in November last year as a<br />

joint venture between LG Electronics of<br />

5 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 5 3


2006-03-12006.3.410:49AM페이지54001채널맥(3443-0701)<br />

VoIP / LG-Nortel<br />

Samsung Networks / VoIP<br />

The following are excerpts from an interview with CEO<br />

Lee Jae-ryung of LG-Nortel.<br />

Q: Firstly, would you tell our readers a bit more<br />

about LG-Nortel?<br />

A: LG-Nortel was officially inaugurated as a joint venture<br />

on Nov. 3, 2005 between LG Electronics, a global maker of<br />

electronics and <strong>IT</strong> products, and Nortel Networks Corp., a<br />

Canada-based wire & wireless communication equipment<br />

maker.<br />

LG-Nortel supplies state-of-<strong>the</strong>-art<br />

communication and network solutions to<br />

<strong>the</strong> domestic and global wire & wireless<br />

communication, optical and enterprise<br />

markets. It consists of <strong>the</strong> career network<br />

business department and <strong>the</strong> enterprises<br />

business department.<br />

LG Electronics and Nortel were selected<br />

as joint partners to build<br />

HSDPA/WCDMA network of KTF and<br />

SK Telecom even be<strong>for</strong>e establishing <strong>the</strong><br />

joint venture, working toge<strong>the</strong>r closely.<br />

The total number of employees at LG-<br />

Nortel (www.LG-Nortel.com) is about<br />

1,400.<br />

Q: Would you explain LG-Nortel’s<br />

marketing and service strategies at home and abroad?<br />

How about its global networks?<br />

A: LG-Nortel was created in a <strong>for</strong>m of joint venture<br />

between <strong>the</strong> network business department of LG Electronics<br />

boasting of <strong>the</strong> world’s top-level technology and manpower to<br />

develop communication equipment and Nortel, a 100-year-old<br />

global communication equipment maker selling and developing<br />

top-level communication equipment goods.<br />

The joint venture between <strong>the</strong> two companies has a great<br />

meaning as it is entire business cooperation between core ability<br />

of LG Electronics and that of Nortel, not simple business<br />

cooperation.<br />

I expect that LG Electronics and Nortel will combine <strong>the</strong>ir<br />

advanced R&D technology and global marketing ability to<br />

<strong>Korea</strong> and Nortel Networks Corp. of<br />

Canada, is designed to aggressively attack<br />

<strong>the</strong> domestic corporate communication<br />

market.<br />

Through <strong>the</strong> road show, LG-Nortel<br />

plans to introduce its total solutions in <strong>the</strong><br />

corporate communication sector in detail to<br />

its corporate customers and channel partners,<br />

cementing its leading position in <strong>the</strong><br />

global wire & wireless communication<br />

equipment and networking solution market.<br />

LG-Nortel will hold <strong>the</strong> road shows in<br />

<strong>the</strong> nation’s major five cities - Seoul,<br />

Daejeon, Gwangju, Busan and Daegu - to<br />

introduce <strong>the</strong> company’s network proposals<br />

<strong>for</strong> multimedia communication, which<br />

integrates convergence network, voice,<br />

data and media.<br />

Besides, it will explain its product<br />

produce goods necessary <strong>for</strong> up-to-date communication equipment<br />

and networking solution, creating synergy effects to <strong>the</strong><br />

maximum.<br />

Q: LG-Nortel boasts of high-quality service and<br />

technology. Would you comment on <strong>the</strong> merits of LG-<br />

Nortel in <strong>the</strong> service, technology and solution sectors?<br />

A: LG-Nortel’s communication server 1000M is an all IP-<br />

PBX product with excellent extensible ability. It helps customers<br />

save costs through <strong>the</strong> network,<br />

which is divided into sound and data, and<br />

implements new functions and applications<br />

to help <strong>the</strong>m cope with positively according<br />

to business situation.<br />

Widely different from <strong>the</strong> existing digital<br />

phone, LG-Nortel’s Internet phone<br />

i2004 uses <strong>the</strong> data network, making it possible<br />

to support state-of-<strong>the</strong>-art IP services,<br />

including various telephony functions and<br />

call pilot integrated messaging.<br />

At <strong>the</strong> same time, it sets <strong>the</strong> priority<br />

order of sound traffic, guaranteeing highquality<br />

sound.<br />

In particular, LG-Nortel WLAN handset<br />

2211, <strong>the</strong> smallest and lightest product<br />

CEO Lee Jae-ryung of LG-Nortel among existing handsets, offers such functions<br />

as automatic number identification,<br />

wait during call, conversion to terminating call, conversion to<br />

extension call and conferencing, while providing clean quality<br />

of call.<br />

The 2211 product offers all functions of LG-Nortel telephony<br />

with potable IP device, while supporting walkie talkie<br />

communication.<br />

LG-Nortel will take <strong>the</strong> lead in <strong>the</strong> global communication<br />

market as well as in <strong>the</strong> domestic market by leveraging <strong>the</strong>ir<br />

combined technologies and marketing power.<br />

LG-Nortel will become an R&D hub in <strong>the</strong> in<strong>for</strong>mation<br />

and communication system sectors as a way to cope with <strong>the</strong><br />

fast-changing <strong>IT</strong> industry environment and take <strong>the</strong> lead in<br />

developing next-generation technologies.<br />

strategies and individual solutions <strong>for</strong> corporate<br />

customers.<br />

Lee said, “Through <strong>the</strong>se road shows,<br />

we will introduce LG-Nortel’s total solution<br />

being applied to corporate communication.<br />

Based on advanced technology and<br />

strong competitive power, we will continue<br />

developing re<strong>for</strong>mative products suitable<br />

<strong>for</strong> customers’ needs.”<br />

The Customer Comes First<br />

Samsung Internet phones to lead next-generation communication market<br />

Samsung Networks will place <strong>the</strong> first<br />

priority of its managerial strategy on<br />

offering differentiated quality and<br />

service to customers in order to keep its<br />

No. 1 position in <strong>the</strong> market persistently, a<br />

senior manager of <strong>the</strong> company said.<br />

In an interview with <strong>the</strong> <strong>Korea</strong> <strong>IT</strong><br />

<strong>Times</strong>, Chun Hong-kyun, executive<br />

director of Samsung Networks, a<br />

subsidiary of <strong>the</strong> nation’s biggest Samsung<br />

Group, said, “In 2006, <strong>the</strong> Internet phone<br />

market will really be taking off. As<br />

common carriers such as KT and Hanaro<br />

and special category telecommunications<br />

service providers such as SK Telink will<br />

stage marketing activities in earnest this<br />

year, <strong>the</strong> competition in <strong>the</strong> market is<br />

likely to be fiercer than ever.<br />

“To maintain <strong>the</strong> top position in <strong>the</strong><br />

market under this circumstance, Samsung<br />

Networks will provide customers with<br />

high-quality and differentiated products<br />

and services this year,” said Chun.<br />

Related to this, Samsung Networks will<br />

streng<strong>the</strong>n such telephone-type services as<br />

call connection voice, Internet fax<br />

assistance, and voice mail box, while<br />

bolstering such in<strong>for</strong>mation-type services<br />

as interworking of groupware and business<br />

system as well as voice-recognition<br />

dialing.<br />

At <strong>the</strong> same time, it plans to introduce<br />

telephone terminal equipped with <strong>the</strong> short<br />

message service (SMS) function and<br />

multimedia function additionally.<br />

“Along with this, we are planning to<br />

diversify fares of products in order to help<br />

customers wide <strong>the</strong> range of <strong>the</strong>ir choices.<br />

We will also expand <strong>the</strong> number of agents<br />

in <strong>the</strong> country to provide more<br />

conveniences to customers,” he said.<br />

As part of its ef<strong>for</strong>ts to push <strong>for</strong> tailormade<br />

customer services, Samsung<br />

Networks plans to establish an Internet<br />

telephone operation team and build a<br />

systemized customer assistance system.<br />

The Samsung 070 Internet telephony service is equipped with some 200 various<br />

convenient additional service.<br />

In particular, it projects to offer<br />

potential customers more chances to test<br />

Internet phone by staging vigorous<br />

marketing activities in specific regions<br />

centering on relevant agents.<br />

“Through <strong>the</strong>se sales promotion<br />

activities, Samsung Networks aims at<br />

achieving 40.3 billion won (about $41.5<br />

million) in turnover and 500,000 in <strong>the</strong><br />

number of subscribers in <strong>the</strong> Internet<br />

phone market this year,” he said.<br />

Asked about differences and<br />

characteristics of Samsung 070 Internet<br />

telephony service, Chun said that its first<br />

pride is outstanding call quality.<br />

The Samsung 070 service is equipped<br />

with stable and excellent voice quality<br />

without noise or delay of delivery, widely<br />

different from <strong>the</strong> “Internet phone” of <strong>the</strong><br />

past, he said.<br />

Samsung 070 Internet telephony<br />

service adopts voice compression<br />

corder/decorder of <strong>the</strong> level of general<br />

telephone and operates a real-time<br />

monitoring system <strong>for</strong> 24 hours a day in 24<br />

regions in <strong>the</strong> country to keep high quality.<br />

In fact, <strong>the</strong> Samsung 070 service gained<br />

90 in <strong>the</strong> voice quality test conducted by<br />

Telecommunications Technology<br />

Association (TTA), higher than <strong>the</strong><br />

recommendation measurement price of 70.<br />

The signal-reaching hour between<br />

telephones was also less than 120ms <strong>for</strong><br />

<strong>the</strong> Samsung 070 service, outpacing <strong>the</strong><br />

standard of less than 150ms. It also<br />

recorded 99.9% in <strong>the</strong> call success rate,<br />

showing a high call quality.<br />

Second merit is low fare. In case of<br />

using <strong>the</strong> Samsung 070 Internet telephony<br />

service, a user can save call charge by <strong>the</strong><br />

maximum 84% <strong>for</strong> long-distance call, 70%<br />

of international call, and 18% <strong>for</strong> mobile<br />

phones, compared with general call fares<br />

of <strong>the</strong> existing telephones.<br />

5 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 5 5


2006-03-12006.3.410:49AM페이지56001채널맥(3443-0701)<br />

VoIP / Samsung Networks<br />

The following are excerpts from an interview with Chun<br />

Hong-kyun, executive director of Samsung Networks:<br />

Q: What is <strong>the</strong> meaning of <strong>the</strong> commercialization of<br />

<strong>the</strong> Internet phone, <strong>the</strong> first in <strong>the</strong> country?<br />

A: I think <strong>the</strong> existing wire telephones have finished <strong>the</strong>ir<br />

duties demanded by <strong>the</strong> era. <strong>With</strong> <strong>the</strong> rapid<br />

development of technology and advent of<br />

<strong>the</strong> ubiquitous era, an existence above telephone<br />

that can deliver more in<strong>for</strong>mation<br />

than existing telephones was needed. The<br />

right answer to <strong>the</strong> necessity is Internet<br />

phone.<br />

Samsung Networks, which introduced<br />

<strong>the</strong> VoIP (Voice over Internet Protocol) service<br />

in 2001 <strong>for</strong> <strong>the</strong> first time in <strong>Korea</strong>, has<br />

accumulated technology and know-how.<br />

At <strong>the</strong> same time, it has secured <strong>the</strong><br />

52.5Gbps optical communication network<br />

connecting 64 cities in <strong>the</strong> nation into one<br />

and high-quality global network infrastructure<br />

linking about 400 sites in 70 countries.<br />

I think such excellent ability and infrastructure<br />

is <strong>the</strong> strength to let Samsung<br />

Networks, <strong>the</strong> leader in <strong>the</strong> next-generation<br />

communication market, keep its No. 1 position in <strong>the</strong> Internet<br />

telephone market.<br />

Q: What do you think about <strong>the</strong> situation of <strong>the</strong><br />

Internet telephone service market?<br />

A: The Internet telephone market has been grown at a rapid<br />

pace. In <strong>the</strong> United States, <strong>the</strong> number of subscribers to<br />

Internet phone already exceeded 2.5 million in 2002 and is<br />

expected to surpass 7 million be<strong>for</strong>e 2007. In Japan, <strong>the</strong><br />

number of subscribers to Internet phone reached 5 million in<br />

Chun Hong-kyun, executive director<br />

of Samsung Networks<br />

June 2003 among 14 million people using Internet.<br />

Reflective of such a fever, many world-famous <strong>IT</strong><br />

enterprises, including eBAY, MS and Google, took over<br />

Internet phone-related companies recently.<br />

Meanwhile, <strong>the</strong> British biggest communication company<br />

BT advanced into <strong>the</strong> Internet phone market directly.<br />

The volume of <strong>the</strong> Internet phone market<br />

is expected to soar from $2.38 billion in<br />

2005 to $4.1 billion in 2007.<br />

In <strong>the</strong> domestic Internet phone market,<br />

Samsung Networks commercialized <strong>the</strong><br />

Internet phone on Aug. 22 in 2005 <strong>for</strong> <strong>the</strong><br />

first time in <strong>Korea</strong>. And since <strong>the</strong>n, a total<br />

of 12 companies, including KT, Hanaro<br />

Telecom and SK Telink, are staging stiff<br />

competition.<br />

The total sales in <strong>the</strong> market are likely to<br />

expand from 197.8 billion won ($204.1<br />

million) in 2005 to 370 billion won in 2006,<br />

808.3 billion own in 2008, and fur<strong>the</strong>r to<br />

900 billion won ($928.8 million) in 2009.<br />

Meanwhile, ETRI anticipates that <strong>the</strong><br />

service sales in <strong>the</strong> Internet phone market<br />

will reach 5.3 trillion won ($5.5 billion) by<br />

2010 and jobs <strong>for</strong> 13,000 people will be<br />

created in <strong>the</strong> market.<br />

Q: Would you introduce Samsung Networks?<br />

A: Since having started its supplement communication<br />

business in 1987, Samsung Networks has been continuously<br />

making fast progress and development as a frontier of global<br />

in<strong>for</strong>mation communication enterprises.<br />

It connects more than 70 countries in <strong>the</strong> world based on its<br />

four domestic in<strong>for</strong>mation network centers and five overseas<br />

<strong>IT</strong> centers in <strong>the</strong> United States, Japan, Britain, and China.<br />

As calls among main office, branch,<br />

factory, and business center are offered<br />

free of charge, users can utilize it freely<br />

within <strong>the</strong> company, he explained.<br />

Along with this, users can receive such<br />

additional services as caller identification,<br />

hold while using ano<strong>the</strong>r call, and conversion<br />

of receipt of message, free of charge.<br />

Third characteristic is a variety of additional<br />

functions. The Samsung 070 Internet<br />

telephony service is equipped with some<br />

200 various and convenient additional services<br />

by using Internet line (LAN line) and<br />

PC interlocking function.<br />

“In particular, I think that such functions<br />

of <strong>the</strong> Samsung 070 service as clickto-dial,<br />

simultaneous receipt of calls and<br />

outside office calls contribute to improving<br />

business of enterprises,” said Chun.<br />

Among representative additional services<br />

of <strong>the</strong> Samsung 070 services are click<br />

to dial; receiving call transfer/simultaneous<br />

receipt of calls; conversion of receipt of<br />

message; inquiry of details of conversation<br />

by telephone; hold while using ano<strong>the</strong>r<br />

call; connection of designated number;<br />

multi-number and ringing; and outside<br />

office calls.<br />

The Samsung 070 service armed with<br />

outstanding call quality and various additional<br />

functions greatly contributes to<br />

enhancing managerial efficiency of enterprises<br />

using <strong>the</strong> service, he said.<br />

The Samsung service helps consumers<br />

and enterprises reduce <strong>the</strong>ir burden on<br />

communication expenses by expanding <strong>the</strong><br />

range of <strong>the</strong>ir communication choice<br />

rights.<br />

Meanwhile, in<strong>for</strong>mation and communication<br />

companies will gain benefits stemming<br />

from improvement of <strong>the</strong>ir profit<br />

structure and infrastructure by using <strong>the</strong><br />

Samsung 070 service.<br />

At <strong>the</strong> same time, <strong>the</strong> profit structure of<br />

communication providers is expected to<br />

convert from <strong>the</strong> voice-oriented one in <strong>the</strong><br />

past to network, contents and o<strong>the</strong>r in<strong>for</strong>mation-centered<br />

one gradually, said Chun.<br />

<strong>Korea</strong>’s Premier e-Commerce Community<br />

Geoffrey Prentice, Skype’s vice president,<br />

Strategic Partners<br />

& Corporate Development.<br />

Skype technologies <strong>for</strong>ms strategic partnership with<br />

Auction, <strong>Korea</strong>’s premier e-Commerce community<br />

Skype, <strong>the</strong> global Internet communications<br />

company, has announced <strong>the</strong><br />

commencement of business in <strong>the</strong><br />

<strong>Korea</strong>n market.<br />

At a press conference held in <strong>the</strong><br />

Chosun Hotel on Feb.13, Geoffrey<br />

Prentice, Skype’s Vice President, Strategic<br />

Partners and Corporate Development<br />

announced that <strong>the</strong> company would start its<br />

localized Internet communication business<br />

in <strong>Korea</strong> on a full scale by cooperating<br />

with IAC (ebay <strong>Korea</strong>).<br />

“The business prospects of <strong>Korea</strong> with<br />

<strong>the</strong> world’s leading broadband infrastructure<br />

is very bright,” says Geoffrey Prentice.<br />

“<strong>With</strong> a user community already in excess<br />

of 75 million registered users globally,<br />

based on high quality communication<br />

products and strong relationships with<br />

Opening its official <strong>Korea</strong>n Web site (www.skype.co.kr) on Feb. 14, Skype plans to<br />

introduce its leading communication products tailored to address <strong>the</strong> specific needs of<br />

<strong>Korea</strong>n users.<br />

Skype / VoIP<br />

businesses such as IAC (eBay <strong>Korea</strong>) we<br />

expect to increase our reach substantially,”<br />

adds Prentice.<br />

Opening its official <strong>Korea</strong>n Web site<br />

(www.skype.co.kr) on Feb. 14, Skype<br />

plans to introduce its leading communication<br />

products tailored to address <strong>the</strong> specific<br />

needs of <strong>Korea</strong>n users.<br />

Major product features Skype will<br />

advance in <strong>Korea</strong> are as follows: (‘Skype’,<br />

a P2P based messenger software enabling<br />

free, unlimited voice, video and text communications<br />

between Skype users on PCs<br />

connected to <strong>the</strong> Internet ( ‘Skype Out’, a<br />

low cost way to make calls from Skype on<br />

PC to o<strong>the</strong>rs using those traditional landlines<br />

or mobile phones, and ‘Skype In’, a<br />

method to receive calls in Skype on PC<br />

from landlines or mobile phones.<br />

In addition, Skype provides o<strong>the</strong>r<br />

advanced features such as a conference call<br />

function enabling free calls with up to 5<br />

people concurrently, and plans to increase<br />

<strong>the</strong> number of participants to 10 people.<br />

To fur<strong>the</strong>r <strong>the</strong> adoption of Skype within<br />

<strong>the</strong> <strong>Korea</strong>n market, Skype will enter into a<br />

strategic partnership with IAC as a Co-<br />

Branding Partner.<br />

By providing free communication technologies<br />

to 15 millions IAC members, IAC<br />

will also benefit by enabling customers to<br />

use Skype products more conveniently.<br />

Besides <strong>the</strong> above Skype has plans to<br />

expand in <strong>the</strong> market by <strong>for</strong>ming strategic<br />

partnerships with o<strong>the</strong>r leading <strong>Korea</strong>n<br />

sites.<br />

In commemoration of <strong>the</strong> official<br />

<strong>Korea</strong>n web site launching, Skype will<br />

have sweepstakes event <strong>for</strong> 1 month,<br />

Skype will offer various presents like <strong>the</strong><br />

latest mobile phone, PSP, PMP, WebCam<br />

and USB phone <strong>for</strong> drawing and free<br />

vouchers (30 minute phone call) to every<br />

subscriber.<br />

5 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 5 7


2006-03-12006.3.410:49AM페이지58001채널맥(3443-0701)<br />

On <strong>the</strong> Scene Report -- iPark Beijing<br />

Smoothing <strong>the</strong> Way in China<br />

iPark Beijing Makes Life Easier <strong>for</strong><br />

<strong>Korea</strong>n Businesses Entering China<br />

iPark Beijing is <strong>the</strong> Beijing<br />

representative office of <strong>the</strong> <strong>Korea</strong> <strong>IT</strong><br />

Industry Promotion Agency, an affiliated<br />

organization of <strong>the</strong> Ministry of<br />

In<strong>for</strong>mation and Communication. Its<br />

objective is to support <strong>the</strong> entry of small<br />

and mid-sized <strong>IT</strong> enterprises of <strong>Korea</strong><br />

into <strong>the</strong> Chinese market. It operates a<br />

moving-in office and provides assistance<br />

in seeking business partners and engages<br />

in public relations activities in promotion<br />

of <strong>Korea</strong>’s <strong>IT</strong> industry.<br />

iPark Beijing opened its office in<br />

Zhong Guan Cun in June 2000. Through<br />

<strong>the</strong> conclusion of MOUs with not only<br />

China’s major <strong>IT</strong>-related institutions but<br />

also many regional governments, it has<br />

been pursuing intergovernmental<br />

cooperation between <strong>Korea</strong> and China,<br />

including exchanges of in<strong>for</strong>mation on<br />

<strong>the</strong> <strong>IT</strong> industry and joint organization of<br />

various corporate events.<br />

In particular, iPark Beijing has been<br />

introducing <strong>Korea</strong>’s<br />

latest developments in<br />

<strong>the</strong> <strong>IT</strong> field, such as<br />

online games and<br />

mobile services, by<br />

participating in<br />

numerous events held<br />

by local governments,<br />

<strong>the</strong>reby playing a<br />

pivotal role in<br />

promoting <strong>Korea</strong>’s <strong>IT</strong><br />

industry in China.<br />

Jointly with <strong>the</strong> <strong>Korea</strong> <strong>IT</strong> Industry<br />

Promotion Agency, iPark Beijing holds<br />

various corporate assistance programs,<br />

including local 1:1 business consultations<br />

and o<strong>the</strong>rs of <strong>the</strong> like. Not only that, it<br />

has established a database of over 200<br />

market channels. Assisted by a large pool<br />

of local experts with abundant work<br />

experience, iPark Beijing has been<br />

introducing prospective business partners<br />

iPark Beijing CED Mo Young-ju<br />

that could meet <strong>the</strong> needs of <strong>Korea</strong>n<br />

companies.<br />

In addition, iPark Beijing has been<br />

supporting <strong>Korea</strong>n companies’ local<br />

“iPark Beijing plans to continue promoting <strong>Korea</strong>’s<br />

promising businesses and products to major opinion<br />

leaders through various events.”<br />

operations in China so that <strong>the</strong>y can be<br />

better placed on a firm footing <strong>for</strong> <strong>the</strong>ir<br />

marketing operations. It provides<br />

consultation services <strong>for</strong> obtaining<br />

licenses and introduces local business<br />

agents and partners to <strong>Korea</strong>n companies<br />

wishing to set up local establishments.<br />

Through such ef<strong>for</strong>t, iPark Beijing<br />

supports <strong>Korea</strong>n companies that are in <strong>the</strong><br />

initial phase of market entry to be settled<br />

down as local business entities as soon as<br />

possible.<br />

In that sense, iPark Beijing has been<br />

providing consultation services by not<br />

only <strong>IT</strong> market experts but also experts<br />

on many different fields such as <strong>the</strong><br />

employment and management of<br />

manpower, investment, law, and holding<br />

of seminars. Through such ef<strong>for</strong>ts, it has<br />

been assisting <strong>Korea</strong>n companies to better<br />

handle <strong>the</strong>ir operations under <strong>the</strong> local<br />

market environment.<br />

iPark Beijing has been concentrating<br />

on PR works in areas where <strong>Korea</strong> has<br />

relative advantage, including solutions<br />

and contents related to DMB, WiBro, and<br />

3G. It has been supporting related<br />

enterprises so that <strong>the</strong>y can secure an<br />

upper hand <strong>for</strong> <strong>the</strong>ir overseas operations<br />

at an early stage.<br />

iPark Beijing plans to continue<br />

promoting <strong>Korea</strong>’s promising businesses<br />

and products to major opinion leaders<br />

through various<br />

events. At <strong>the</strong> same<br />

time, it plans to<br />

utilize major local<br />

news media and<br />

unfold many-sided<br />

PR works to<br />

promote <strong>Korea</strong>n<br />

companies as<br />

genuine business<br />

partners, not<br />

competitors, <strong>for</strong><br />

mutual benefits between respective <strong>IT</strong><br />

businesses of both <strong>Korea</strong> and China.<br />

Moreover, iPark Beijing, with its competitive<br />

expertise in <strong>the</strong> <strong>IT</strong> field, has been<br />

and will continue to operate in close cooperation<br />

with such organizations as <strong>the</strong><br />

<strong>Korea</strong> Trade-Investment Promotion<br />

Agency (KOTRA), <strong>the</strong> <strong>Korea</strong> International<br />

Trade Association (K<strong>IT</strong>A), and <strong>the</strong><br />

Electronics and Telecommunications<br />

Research Institute (ETRI) that have been<br />

actively engaged in local operations in<br />

China.<br />

In 2005, iPark arranged consultation<br />

meetings <strong>for</strong> <strong>Korea</strong>n <strong>IT</strong> companies with<br />

over 100 local business partners and<br />

agents. Business consultations have been<br />

continuing ever since.<br />

Also, iPark Beijing has been providing<br />

direct marketing supports. At <strong>the</strong> same<br />

time, it has been carrying out market<br />

surveys and analyses centered on <strong>the</strong><br />

markets that are being newly <strong>for</strong>med or<br />

rapidly growing in China, including those<br />

of 3G, IPTV, and mobile TVs. In<br />

addition, iPark Beijing has been<br />

supporting <strong>the</strong> <strong>for</strong>mulation of marketing<br />

strategies through such means as <strong>the</strong><br />

publication of reports and <strong>the</strong><br />

organization of all types of seminars and<br />

<strong>for</strong>ums. This includes arrangement of a<br />

number of presentation meetings <strong>for</strong><br />

<strong>Korea</strong>’s new <strong>IT</strong> products and<br />

technologies to over 150 companies and<br />

investors in <strong>the</strong> region, <strong>the</strong>reby,<br />

heightening <strong>the</strong> level of awareness and<br />

image of <strong>Korea</strong>n products and services.<br />

It is already a well-known fact that,<br />

especially because of <strong>the</strong> stiff competition<br />

and <strong>the</strong> growing capital power of Chinese<br />

businesses, <strong>the</strong> barriers to entry into <strong>the</strong><br />

Chinese market by <strong>Korea</strong>n companies, and<br />

particularly small and medium-sized ones,<br />

has been solidified. Moreover, this year<br />

marks <strong>the</strong> first year of <strong>the</strong> eleventh fiveyear<br />

(2006-2010) economic plan of China.<br />

The Chinese government has announced<br />

that it plans to concentrate its ef<strong>for</strong>ts in<br />

assisting local companies secure core technologies<br />

during <strong>the</strong> five-year period.<br />

Amidst such business environment, local<br />

companies in China have been growing at a<br />

rapid pace, making it ever so difficult <strong>for</strong><br />

<strong>Korea</strong>n companies to contend <strong>for</strong> any<br />

achievement in <strong>the</strong> Chinese market based<br />

iPark Beijing CED Mo Young-ju at Canton Trade Fair 2005<br />

on technologies that are not far ahead.<br />

In such circumstances, iPark Beijing<br />

plans to step up ef<strong>for</strong>ts to provide<br />

invaluable marketing in<strong>for</strong>mation and<br />

consulting services, including legal<br />

advisory services, so that <strong>Korea</strong>n<br />

companies can better cope with <strong>the</strong><br />

rapidly changing Chinese market.<br />

In addition, iPark Beijing plans to<br />

exert fur<strong>the</strong>r ef<strong>for</strong>ts in support of <strong>the</strong><br />

luring of local investment and M&A’s<br />

and enhance <strong>the</strong> productivity growth of<br />

incumbent services. Also, it plans to<br />

engage in marketing activities in support<br />

of <strong>Korea</strong>n exports.<br />

In 2006, China is expected to issue 3G<br />

licenses. As a result, <strong>the</strong>re are high<br />

expectations <strong>for</strong> <strong>the</strong> development of<br />

mobile solutions and value-added<br />

services. In relation to this, iPark Beijing<br />

plans to concentrate on <strong>the</strong> marketing of<br />

<strong>Korea</strong>n ventures in <strong>the</strong> fields of 3G,<br />

DMB, and Wibro, <strong>the</strong> services of which<br />

<strong>Korea</strong> has relative advantage.<br />

Jointly with <strong>the</strong> <strong>Korea</strong> <strong>IT</strong> Industry<br />

Promotion Agency, iPark Beijing plans to<br />

carry out such activities as tailor-made<br />

market surveys, consultation meetings <strong>for</strong><br />

investment, opening of local channels,<br />

and PR and investor relations events.<br />

5 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES march 2006 _ 5 9


2006-03-12006.3.410:49AM페이지60001채널맥(3443-0701)<br />

Semiconductor Industry / SEMI <strong>Korea</strong><br />

SEMICON <strong>Korea</strong> 2006<br />

Sets New Standards<br />

SEMI <strong>Korea</strong> president<br />

Lee Joo-hoon<br />

SEMI spreads its wings globally in <strong>the</strong> semiconductor and FPD industry<br />

The following is an interview with<br />

SEMI <strong>Korea</strong> president Lee Joo-hoon on<br />

<strong>the</strong> occasion of SEMICON’s 19th<br />

Anniversary.-Ed.<br />

Q: First of all, please give us your<br />

assessment of <strong>the</strong> SEMICON <strong>Korea</strong><br />

2006 held last month.<br />

A: SEMICON <strong>Korea</strong> 2006, <strong>the</strong> 19th<br />

anniversary of SEMICON <strong>Korea</strong> which<br />

was held at COEX, Seoul, <strong>Korea</strong> during<br />

February 8-10, concluded successfully,<br />

attracting numerous industry leaders and<br />

executives in <strong>the</strong> semiconductor and FPD<br />

industry from all over <strong>the</strong> world. As <strong>the</strong><br />

largest and most comprehensive industry<br />

event in <strong>Korea</strong>n market, this year’s<br />

SEMICON <strong>Korea</strong> features 432 exhibiting<br />

companies occupying 1,120 booths, which<br />

is a more than 10% increase from <strong>the</strong><br />

previous year, showcasing <strong>the</strong> cutting edge<br />

technologies new equipment, materials and<br />

services <strong>for</strong> <strong>the</strong> production<br />

semiconductors, NANO technology<br />

devices and FPD products.<br />

Q: How are SEMI <strong>Korea</strong>’s international<br />

standard activities?<br />

A: Since <strong>the</strong> beginning in 1973, SEMI<br />

Standards has been spreading globally,<br />

with as many as 2,500 active members<br />

worldwide. It can be characterized as<br />

voluntary based international standards. In<br />

<strong>Korea</strong>, as a name of <strong>Korea</strong> FPD Standards<br />

Working Group, about 20 members are<br />

participating in standards activity focusing<br />

on LCD Backlight Unit (BLU) currently.<br />

They have released three documents about<br />

BLU so far and are planning to establish<br />

<strong>the</strong> <strong>Korea</strong> FPD Technical Committee<br />

covering all aspects of FPD in <strong>the</strong> future.<br />

Q: What is SEMI <strong>Korea</strong>’s plan to<br />

enlarge SEMICON <strong>Korea</strong> on <strong>the</strong> occasion<br />

of its 20th Anniversary in 2007?<br />

A: SEMICON <strong>Korea</strong> 2007, <strong>the</strong> 20th<br />

anniversary of SEMICON <strong>Korea</strong>, is<br />

expected to host over 500 companies<br />

occupying 1,300 booths which is about 18<br />

% increase. SEMI <strong>Korea</strong> plans to highlight<br />

its 20TH anniversary by holding opening<br />

ceremony with industry VIPs, and<br />

executives.<br />

Q: Please outline SEMI’s exhibitions<br />

as well as activities at home and<br />

abroad.<br />

A: Specially focused on products and<br />

services used to manufacture<br />

semiconductors, display, MEMS and<br />

related industries, SEMI expositions are<br />

<strong>the</strong> preferred international showcases <strong>for</strong><br />

introducing new products, latest<br />

technological breakthroughs and proven<br />

solutions. Designed to offer truly global<br />

exposure, <strong>the</strong> expositions are held in<br />

China, Europe, Japan, <strong>Korea</strong>, Russia,<br />

Singapore, Taiwan and <strong>the</strong> United States<br />

and attract <strong>the</strong> greatest number of industry<br />

decision-makers.<br />

Q: Would you tell us about SEMI<br />

product and services?<br />

A: SEMI product and services are<br />

comprised of <strong>the</strong> following:<br />

* Business and Technical Education:<br />

Industry professionals, business experts,<br />

respected members of <strong>the</strong> academic<br />

community and research institutions<br />

present <strong>the</strong> latest technological advances<br />

and timely industry issues in programs<br />

scheduled throughout <strong>the</strong> year.<br />

* Executive Conferences: SEMI<br />

assembles key players in <strong>the</strong> global<br />

semiconductor industry to learn and<br />

discuss new ways and opportunities of<br />

doing business.<br />

* Industry Research and Statistics: The<br />

Industry Research and Statistics group<br />

provides <strong>the</strong> industry with timely, accurate<br />

in<strong>for</strong>mation regarding market size and<br />

product sales trends <strong>for</strong> various categories<br />

of semiconductor capital equipment<br />

components and microelectronic materials,<br />

based on actual data reported by industry<br />

participants worldwide.<br />

* Public Policy: SEMI has active<br />

government relations programs in <strong>the</strong><br />

United States, Europe and Asia. These<br />

programs are dedicated to achieving<br />

global, free-market access <strong>for</strong> all SEMI<br />

members.<br />

* Global Publishing: SEMI publishes a<br />

number of media products focused on<br />

providing concise, insightful and timely<br />

in<strong>for</strong>mation that is respected, and relied<br />

upon, by <strong>the</strong> global semiconductor<br />

industry.<br />

* Industry Initiatives: The SEMI<br />

Environmental, Health and Safety (EHS)<br />

division focuses on international EHS<br />

topics, compliance and regulatory issues,<br />

and <strong>the</strong> advancement of EHS within <strong>the</strong><br />

semiconductor industry.<br />

* SEMI Membership: SEMI provides<br />

members with up-to-date, industry-specific<br />

in<strong>for</strong>mation and educational resources, as<br />

well as opportunities to promote company<br />

products and services.<br />

6 0 _ March 2006 KOREA <strong>IT</strong> TIMES


2006-03-12006.3.410:49AM페이지62001채널맥(3443-0701)<br />

Game Industry / KAIA<br />

Amusement Arcade Industry Faces Hurdles<br />

KAIA president Chung Young-Soo<br />

Time to activate <strong>the</strong><br />

arcade game<br />

industry and make<br />

global inroads!<br />

It is a well-known fact that <strong>the</strong> game<br />

industry in <strong>Korea</strong> already creates<br />

employment <strong>for</strong> over 200,000 people,<br />

operates 30,000 shops and attracts over 30<br />

million game users with a market<br />

exceeding 5 trillion won (approx. $5.2<br />

billion).<br />

In this regard, game business circles’<br />

are striving ceaselessly <strong>for</strong> <strong>the</strong> sake of<br />

game power accomplishment as one of <strong>the</strong><br />

three game powers in <strong>the</strong> world.<br />

Associated laws and comprehensive<br />

activities to accomplish this are briskly<br />

under way, being aware of <strong>the</strong> importance<br />

of <strong>the</strong> game already, but never<strong>the</strong>less <strong>the</strong>re<br />

are some serious problems in <strong>the</strong> whole<br />

game industry.<br />

Against this background <strong>the</strong> <strong>Korea</strong><br />

Amusement Industry Association (KAIA),<br />

following its inaugural general meeting on<br />

Jan. 18, 2006 in Seoul, is to enhance social<br />

awareness about <strong>the</strong> amusement industry<br />

as well as to create a firm industry base. It<br />

aims to unfold game industry-associated<br />

law, system improvement as well as policy<br />

alternatives, to identify and to carry out<br />

middle and long-term strategy tasks <strong>for</strong> <strong>the</strong><br />

sake of amusement industry promotion,<br />

and particularly to support arcade game<br />

industry activation.<br />

KAIA president Chung Young-Soo,<br />

who also served as president of <strong>the</strong> <strong>Korea</strong><br />

Game Development & Promotion Institute<br />

(KGDI), mentioned that <strong>the</strong> year 2006 is<br />

likely to be a very important one, since all<br />

sorts of preparations related to <strong>the</strong> en<strong>for</strong>cement<br />

of <strong>the</strong> Game Industry Promotion Law<br />

in <strong>the</strong> interests of <strong>the</strong> second stage advance<br />

of <strong>the</strong> industry must be completed.<br />

To this end, he maintained, not only<br />

arcade business circles, but also <strong>the</strong> entire<br />

game industry business circles should<br />

devote <strong>the</strong>ir energies to industry<br />

development so that truly perfect laws and<br />

an effective system can be established.<br />

Time to make global inroads<br />

And using this opportunity, Chung<br />

emphasized in a special interview with<br />

The <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> that now is <strong>the</strong> time<br />

to make inroads into <strong>the</strong> world in earnest<br />

while reconsolidating <strong>the</strong> domestic game<br />

industry and consolidating markets.<br />

In particular, he pointed out that he<br />

believes many people are aware of <strong>the</strong> fact<br />

that <strong>the</strong> arcade game field holds boundless<br />

potential market. The president explained<br />

that he believed, “We have to challenge<br />

huge markets all over <strong>the</strong> world in<br />

earnest”, adding that it accounts <strong>for</strong> more<br />

than half of <strong>the</strong> entire game market both<br />

nominally and virtually and its scale also<br />

keeps growing more and more. In this<br />

context, Chung stresses that it was against<br />

this background and significance that his<br />

Association came into being.<br />

In <strong>the</strong> meanwhile, <strong>the</strong> arcade industry<br />

has been alienated from <strong>the</strong> government as<br />

well as related institutions, plus lack of<br />

social awareness and sympathy. Such<br />

interest shortage was <strong>the</strong> cause which<br />

caused several ill effects, despite <strong>the</strong><br />

boundless possibilities of <strong>the</strong> arcade<br />

industry.<br />

However, Chung has committed<br />

himself to striving <strong>for</strong> <strong>the</strong> promotion of <strong>the</strong><br />

arcade game industry by concentrating all<br />

sorts of ef<strong>for</strong>ts on <strong>the</strong> epoch-making<br />

development <strong>for</strong> <strong>the</strong> business circles<br />

<strong>the</strong>mselves.<br />

In a nutshell, Chung indicates that <strong>the</strong><br />

arcade game market is fragile and its social<br />

awareness also is not consolidated enough,<br />

but arcades account <strong>for</strong> 45% of <strong>the</strong> global<br />

market. He fur<strong>the</strong>r explained that <strong>the</strong><br />

arcade market is presumed to be worth<br />

roughly 17 trillion won (approx. $17<br />

billion) at home and arcade development<br />

<strong>for</strong> adults <strong>for</strong>ges globally a market of $30<br />

billion.<br />

KAIA proclaimed its vision to accomplish exports of $2 billion in <strong>the</strong> part of arcade by 2010.<br />

In <strong>the</strong> light of such development<br />

possibility, <strong>the</strong> president says that he<br />

proposed to accomplish exports of $2<br />

billion in <strong>the</strong> part of arcade by 2010 in its<br />

inaugural general meeting by means of<br />

industry complex <strong>for</strong>mation <strong>for</strong><br />

competitiveness improvement at home and<br />

abroad, activation of complex game<br />

offering business <strong>for</strong> <strong>the</strong> purpose of<br />

domestic market enlargement, boosting<br />

quality with <strong>the</strong> standardization of parts<br />

and technology and so <strong>for</strong>th.<br />

Hardware technology insufficiency<br />

Concerning <strong>the</strong> activation plan of <strong>the</strong><br />

arcade game industry, <strong>the</strong> game-veteran<br />

president proposes that to develop <strong>the</strong><br />

arcade industry, <strong>the</strong> younger generation<br />

game activation support, hardware’s<br />

standardization propulsion, taxation as<br />

well as turnover transparency and so <strong>for</strong>th<br />

should be promoted.<br />

As <strong>for</strong> <strong>the</strong> domestic arcade game<br />

market, <strong>the</strong> younger generation arcade<br />

game market’s stagnation can be named<br />

first of all due to <strong>the</strong> emergence of<br />

competing games such as online game or<br />

consol game, <strong>the</strong> absence of killer content,<br />

excessive regulatory control.<br />

Particularly, in <strong>the</strong> case of <strong>the</strong> younger<br />

generation game, its stagnation became<br />

worse with <strong>the</strong> recent emergence of a<br />

premium game.<br />

In contrast <strong>the</strong> premium arcade market<br />

has grown rapidly with <strong>the</strong> permission of a<br />

gift certificate as an impetus in 2003.<br />

As to <strong>the</strong> problems of <strong>the</strong> arcade game<br />

market, <strong>the</strong> president pointed out that <strong>the</strong><br />

money earned in <strong>the</strong> arcade game market<br />

is not being reinvested into arcade game<br />

development, adding that owing to<br />

excessive focus on one side to control as<br />

well as evade, <strong>the</strong> entrepreneur spirit has<br />

disappeared and social awareness is bad.<br />

In this connection, he maintained that<br />

our selection is important as to whe<strong>the</strong>r<br />

associated institutions will approach <strong>the</strong><br />

arcade game as industry or merely see it as<br />

a control object, in <strong>the</strong> light of <strong>the</strong> fact that<br />

Taiwan has accomplished $2.8 billion with<br />

premium game-oriented exports in 2003<br />

whereas <strong>the</strong> amount of game exports was<br />

no more than $250 million in 2004 <strong>for</strong><br />

<strong>Korea</strong>.<br />

For <strong>the</strong> sake of accomplishing one of<br />

<strong>the</strong> three game powers globally, it is<br />

necessary to <strong>for</strong>ge a sufficient and close<br />

cooperation system with <strong>the</strong> authorities<br />

concerned of <strong>the</strong> government and <strong>the</strong><br />

preparation of pan-business circles<br />

integration measures in <strong>the</strong> interests of<br />

game industry’s epoch-making<br />

development, he concluded.<br />

“As <strong>for</strong> <strong>the</strong> domestic<br />

arcade game market, <strong>the</strong><br />

younger generation<br />

arcade game market’s<br />

stagnation can be named<br />

first of all due to <strong>the</strong><br />

emergence of competing<br />

games such as online<br />

game or consol game, <strong>the</strong><br />

absence of killer content,<br />

excessive regulatory<br />

control.”<br />

6 2 _ March 2006 KOREA <strong>IT</strong> TIMES KOREA <strong>IT</strong> TIMES March 2006 _ 6 3


2006-03-12006.3.410:49AM페이지64001채널맥(3443-0701)<br />

People<br />

—<br />

Serving Second Term as<br />

KADO President<br />

Son Yeon-gi,<br />

KADO President<br />

Son Yeon-gi was reelected<br />

as <strong>the</strong> president of <strong>the</strong> <strong>Korea</strong><br />

Agency <strong>for</strong> <strong>Digital</strong><br />

Opportunity and Promotion<br />

(KADO) to serve a second<br />

three-year term.<br />

President Son, who<br />

became <strong>the</strong> head of <strong>the</strong><br />

In<strong>for</strong>mation Culture Center<br />

of <strong>Korea</strong> in 2002, said, “For<br />

<strong>the</strong> past three years, I had<br />

focused on alleviating <strong>the</strong><br />

in<strong>for</strong>mation gap from <strong>the</strong><br />

standpoint of accessibility.<br />

In <strong>the</strong> future, I will<br />

concentrate on maximizing<br />

<strong>the</strong> ability to efficiently utilize in<strong>for</strong>mation,”<br />

“During <strong>the</strong> past three years,” President Son continued, “I<br />

had thought that <strong>the</strong> in<strong>for</strong>mation gap should eventually be<br />

solved through <strong>IT</strong>. As such, <strong>the</strong> agency this year will play a<br />

leading role in bringing about <strong>the</strong> warm digital world pursued by<br />

<strong>the</strong> government.”<br />

Asked about his ambitions <strong>for</strong> starting a second term,<br />

President Son expressed that he is strongly motivated and said<br />

that <strong>the</strong> ultimate goal of bridging <strong>the</strong> in<strong>for</strong>mation gap begins<br />

with <strong>the</strong> productive use of in<strong>for</strong>mation obtained through <strong>IT</strong>.<br />

Accordingly, I will concentrate my energies on bridging <strong>the</strong><br />

in<strong>for</strong>mation gap from this year.”<br />

Specifically, he said he plans to provide tailor-made<br />

in<strong>for</strong>mation education <strong>for</strong> all echelons of <strong>the</strong> society including<br />

farmers, fishermen, and salaried men, and o<strong>the</strong>rs. As part of this<br />

goal, Son said he plans to select and appoint so-called “<strong>IT</strong><br />

leaders” nationwide on a regional basis and assist <strong>the</strong>m in<br />

carrying out projects to make in<strong>for</strong>mation-related activities more<br />

productive.<br />

“In order to cope with <strong>the</strong> adverse effects of <strong>the</strong> in<strong>for</strong>mationoriented<br />

society,” Son continued, “We will provide educational<br />

materials to elementary students in addition to junior and senior<br />

high school students and <strong>for</strong>m a consultative body with private<br />

enterprises and institutions <strong>for</strong> building up an all-round<br />

cooperation system.”<br />

Regarding <strong>the</strong> scheduled revamping of KADO, he said<br />

KADO plans to newly establish ‘in<strong>for</strong>mation gap alleviation<br />

center’ so that it can devote its energies on preventing <strong>the</strong><br />

adverse effects.<br />

In <strong>the</strong> meantime, he said that <strong>the</strong> Overseas Internet Service<br />

Team will fur<strong>the</strong>r streng<strong>the</strong>n <strong>the</strong> ‘<strong>Digital</strong> Hallyu (<strong>Korea</strong>n<br />

wave)’ projects this year and estimated that <strong>the</strong> number of <strong>IT</strong><br />

trainees from overseas will reach over 2,000 people by <strong>the</strong><br />

year’s end.<br />

—<br />

Deputy Prime Minister<br />

Kim Reconsiders Support<br />

Project <strong>for</strong> Top Scientists<br />

Kim Woo-shik, Deputy Prime<br />

Minister and Minister of Science<br />

and Technology<br />

Following <strong>the</strong> recent fraud<br />

scandal involving <strong>Korea</strong>’s<br />

disgraced cloning scientist<br />

Hwang, <strong>the</strong> Deputy Prime<br />

Minister and Minister of<br />

Science and Technology Kim<br />

Woo-shik said on Feb. 14<br />

that <strong>the</strong> government would<br />

seriously consider whe<strong>the</strong>r or<br />

not to continue <strong>the</strong> project<br />

supporting top scientists.<br />

Meeting with reporters,<br />

Kim said, “I agree to <strong>the</strong><br />

principle to find out talented<br />

people and extend financial<br />

support to <strong>the</strong>m. However, it<br />

is questionable whe<strong>the</strong>r giving 3 billion won to a single scientist<br />

is right or not. It is important to set appropriate supporting<br />

volume and distribute supporting amount impartially.”<br />

He also said, “The ministry needs to catch up technologies,<br />

which generate connection effects with basic and original<br />

technologies, and set aside budgets properly.”<br />

Meanwhile, Kim’s recognition and comment is widely<br />

different from <strong>the</strong> Ministry of Science and Technology’s<br />

existing policy to continue supporting top scientists by singling<br />

out No. 2 and No. 3 scientists in <strong>the</strong> country.<br />

—<br />

KIPO to Shorten Patent<br />

Screening Period to 10<br />

Months<br />

Jun Sang-woo, commissioner of <strong>Korea</strong> Intellectual Property<br />

Office (KIPO), said that <strong>the</strong> KIPO plans to shorten <strong>the</strong> patent<br />

screening period from 17.6 months in <strong>the</strong> past to 10 months, <strong>the</strong><br />

shortest in <strong>the</strong> world, this year.<br />

Jun Sang-woo,<br />

commissioner of <strong>Korea</strong><br />

Intellectual Property Office<br />

Through <strong>the</strong> effective<br />

patent screening system,<br />

KIPO plans to make South<br />

<strong>Korea</strong> one of <strong>the</strong> top six<br />

countries in <strong>the</strong> world this<br />

year in terms of knowledge<br />

property protection, he said.<br />

To help universities and<br />

public research institutions<br />

bolster <strong>the</strong>ir ability to create<br />

knowledge properties, KIPO<br />

will also dispatch patent<br />

management advisers to 10<br />

universities in <strong>the</strong> country in<br />

<strong>the</strong> first half of this year, Jun<br />

said.<br />

In particular, it will build a comprehensive supporting system<br />

<strong>for</strong> knowledge properties in three or four universities, including<br />

KAIST, said <strong>the</strong> KIPO head.<br />

At <strong>the</strong> same time, KIPO will re<strong>for</strong>m its organization<br />

effectively by converting <strong>the</strong> present incentive system from a<br />

promotion-centered one to a remuneration-focused one.<br />

—<br />

Former MOCIE<br />

Minister Selected as<br />

New Head of K<strong>IT</strong>A<br />

Lee Hee-beom,<br />

Chairman of <strong>the</strong> <strong>Korea</strong><br />

International Trade Association<br />

South <strong>Korea</strong>’s <strong>for</strong>mer<br />

Minister of Commerce,<br />

Industry and Energy Lee<br />

Hee-beom was named as <strong>the</strong><br />

new chairman of <strong>the</strong> <strong>Korea</strong><br />

International Trade<br />

Association (K<strong>IT</strong>A) on Feb<br />

22.<br />

This is <strong>the</strong> first time a<br />

<strong>for</strong>mer top-tier bureaucrat has<br />

chaired <strong>the</strong> trade association<br />

in 15 years. Lee left <strong>the</strong><br />

Ministry of Commerce,<br />

Industry and Energy in a<br />

cabinet reshuffle early this<br />

year.<br />

Former K<strong>IT</strong>A Chairman Kim Jae-chul drew criticism from<br />

member companies <strong>for</strong> paying too little attention to representing<br />

<strong>the</strong>ir interests to <strong>the</strong> government during his seven-year tenure.<br />

K<strong>IT</strong>A was established in 1947 to promote <strong>the</strong> country’s<br />

exports. More than 67,000 companies mainly consisting of<br />

SMEs are <strong>the</strong> members of <strong>the</strong> trade body.<br />

Delivering an inaugural speech, <strong>the</strong> new chairman said, “In<br />

<strong>the</strong> past 30 years, I have been engaged only in industrial and<br />

trade fields. In <strong>the</strong> future, I will make best ef<strong>for</strong>ts to make K<strong>IT</strong>A<br />

an organization <strong>for</strong> all members and solve many pending issues<br />

in <strong>the</strong> trade industry as soon as possible.”<br />

He said that K<strong>IT</strong>A will provide member companies with<br />

high-quality services <strong>the</strong>y actually want.<br />

“In particular, I will exert all-out ef<strong>for</strong>ts to implement<br />

projects <strong>for</strong> provincial-based and small and medium-sized<br />

companies, while staging a nationwide campaign <strong>for</strong> mutual<br />

survival between large and smaller enterprises,” he said.<br />

Lee also stressed <strong>the</strong> necessity of re<strong>for</strong>m of K<strong>IT</strong>A in keeping<br />

with a globalization trend. He said, “I will try to enhance <strong>the</strong><br />

status of K<strong>IT</strong>A in <strong>the</strong> country by making <strong>the</strong> best use of<br />

networks related to <strong>the</strong> government and relevant institutions.”<br />

First of all, K<strong>IT</strong>A will exert doubled ef<strong>for</strong>ts <strong>for</strong> early<br />

conclusion of <strong>the</strong> <strong>Korea</strong>-U.S. free trade agreement (FTA) and<br />

<strong>the</strong> visa waiver pact <strong>for</strong> <strong>Korea</strong>n entrepreneurs, he said.<br />

K<strong>IT</strong>A will also build a close cooperative system with<br />

international trade organizations, while activating exchanges of<br />

trade missions with major trading partners, including Japan,<br />

ASEAN, China and Russia.<br />

Noting that <strong>the</strong>re are many issues K<strong>IT</strong>A has to settle in <strong>the</strong><br />

coming years, <strong>the</strong> new chairman said that substantial re<strong>for</strong>m is<br />

needed not only within <strong>the</strong> association itself but also its<br />

subsidiaries.<br />

Accordingly, a considerable change is expected to occur at<br />

K<strong>IT</strong>A, COEX, Intercontinental Hotels & Resorts, and o<strong>the</strong>r<br />

K<strong>IT</strong>A affiliates.<br />

He also said, “I will actively push ahead with fair personnel<br />

management, regardless of fields from which K<strong>IT</strong>A officials<br />

came.”<br />

On <strong>the</strong> merger idea between K<strong>IT</strong>A and KOTRA, Lee said,<br />

“Certainly, <strong>the</strong>re are areas where <strong>the</strong> two institutions should<br />

cooperate with each o<strong>the</strong>r. However, as <strong>the</strong> two institutions have<br />

<strong>the</strong>ir own inherent areas, I think it is not proper to discuss <strong>the</strong><br />

matter at present.”<br />

Commenting that some owners of small and medium-sized<br />

trading companies have a negative view on K<strong>IT</strong>A activities, he<br />

said, “I will often meet with such traders and make best ef<strong>for</strong>ts<br />

to seek proper ways to solve <strong>the</strong>ir difficulties.”<br />

During his inauguration speech, Lee also pledged to prove<br />

that his background will be used to <strong>the</strong> utmost benefit of <strong>the</strong><br />

trade industry. He also vowed to improve business conditions<br />

<strong>for</strong> traders and help increase exports.<br />

“If it is <strong>for</strong> <strong>the</strong> benefit of <strong>the</strong> trade industry, I will<br />

aggressively make proposals and suggestions to <strong>the</strong> government.<br />

I am now in a position of representing <strong>the</strong> industry,” said Lee.<br />

On <strong>the</strong> assertion that K<strong>IT</strong>A should change its method to<br />

select its chairman, Lee said, “It is not a matter <strong>for</strong> me to decide<br />

by myself. I will discuss <strong>the</strong> matter at a directors’ meeting or a<br />

ga<strong>the</strong>ring of K<strong>IT</strong>A chairmen later.”<br />

6 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 6 5


2006-03-12006.3.410:49AM페이지66001채널맥(3443-0701)<br />

People<br />

—<br />

New MOCIE Minister<br />

Outlines Roadmap <strong>for</strong><br />

Year Ahead<br />

Chung Se-kyun,<br />

Minister of Commerce,<br />

Industry and Energy<br />

The newly-appointed<br />

Minister of Commerce,<br />

Industry and Energy Chung<br />

Se-kyun said on Feb. 14 that<br />

<strong>the</strong> government will place <strong>the</strong><br />

focus on fostering nextgeneration<br />

growth engines<br />

this year.<br />

Chung said that <strong>the</strong><br />

ministry will strive to<br />

maintain <strong>Korea</strong>’s favorable<br />

export per<strong>for</strong>mance, boosting<br />

domestic consumption,<br />

easing bipolarization of <strong>the</strong><br />

national economy, and<br />

fostering <strong>the</strong> robot industry as<br />

<strong>the</strong> nation’s representative brand industry.<br />

Along with this, it will introduce funds <strong>for</strong> oilfield<br />

development, establish companies specialized <strong>for</strong> development<br />

of overseas resources and implement an integrated energy<br />

welfare program <strong>for</strong> poor people, he said.<br />

Noting that <strong>the</strong> present industrial structure consists of some<br />

enterprises with strong competitiveness and a great number of<br />

small and medium-sized companies with weak competitiveness,<br />

Minister Chung said, “High-quality growth means developing<br />

smaller companies into healthy mid-size companies through<br />

re<strong>for</strong>ms.”<br />

He added that <strong>the</strong> ministry will map out an investment road<br />

map by industry and business line, while creating legal and<br />

institutional systems <strong>for</strong> close cooperation and mutual survival<br />

between large and smaller companies.<br />

—<br />

Shin Bak-jae<br />

Appointed as<br />

Chairman of FORCA<br />

Shin Bak-jae,<br />

Chairman of FORCA<br />

Shin Bak-jae, president of<br />

Philips <strong>Korea</strong>, has been officially<br />

approved as <strong>the</strong> 15th<br />

chairman of <strong>the</strong> <strong>Korea</strong> Foreign<br />

Company Association<br />

(FORCA). He will be serving<br />

as <strong>the</strong> chairman <strong>for</strong> two years<br />

until 2007.<br />

Chairman Shin was unanimously<br />

approved by <strong>the</strong> member<br />

companies during <strong>the</strong> regular<br />

general meeting of FORCA<br />

on February 21 <strong>for</strong> having successfully<br />

served eight months<br />

of <strong>the</strong> remaining tenure of his<br />

predecessor, Chairman Lee<br />

Jae-hee, who had left <strong>the</strong> chairmanship in July last year.<br />

In his inaugural address, Chairman Shin expressed his<br />

ambition by saying, “I will elevate <strong>the</strong> status of <strong>the</strong> <strong>Korea</strong><br />

Foreign Company Association by making policy proposals to<br />

<strong>the</strong> government to improve <strong>the</strong> environment <strong>for</strong> <strong>for</strong>eign<br />

investment, including <strong>the</strong> living conditions <strong>for</strong> <strong>for</strong>eign residents<br />

in <strong>Korea</strong>. Moreover, I will concentrate on developing friendship<br />

and exchange programs in diverse <strong>for</strong>ms <strong>for</strong> streng<strong>the</strong>ning <strong>the</strong><br />

unity and spreading community bond among member<br />

companies.”<br />

Chairman Shin, who had joined Philips in 1974, has worked<br />

at <strong>the</strong> company <strong>for</strong> over 30 years. He has a high reputation <strong>for</strong><br />

having transferred new technologies from Philips into <strong>Korea</strong> and<br />

he played a pivotal role in promoting exports of <strong>Korea</strong>n-made<br />

electronics parts and finished products.<br />

Subscribe Now!<br />

Open new Vistas to <strong>the</strong> <strong>IT</strong> World<br />

A reliable partner <strong>for</strong> your business success<br />

<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> giving you <strong>the</strong> right in<strong>for</strong>mation<br />

to survive in a competitive world<br />

<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>: http://www.ittimes.co.kr<br />

Phone: 82-2-3459-0664, E-mail: info@ittimes.co.kr<br />

6 6 _ March 2006 KOREA <strong>IT</strong> TIMES


2006-03-12006.3.410:49AM페이지68001채널맥(3443-0701)<br />

India Special<br />

India Super <strong>IT</strong> Power<br />

and Paradise of Wellness<br />

Subscribe<br />

Now!<br />

President of Hankook Ilbo, Lee Jong-seung, Regional Director of East Asia Tourism,<br />

Tokyo, G. Venkataraman, and Janice Y.J Ahn, President of Advicom Group, <strong>Korea</strong><br />

India, a favorite destination <strong>for</strong> individual travelers.<br />

The following article is based on an<br />

interview with G. Venkataraman, regional<br />

director of East Asia <strong>for</strong> India tourism,<br />

after <strong>the</strong> receiving <strong>the</strong> 6th <strong>Korea</strong> Web<br />

Award 2006 - Ed.<br />

“I’m very happy <strong>for</strong> India Tourism to<br />

get <strong>the</strong> First Prize from <strong>the</strong> 6th <strong>Korea</strong> Web<br />

Award 2006 hosted by Hankook Ilbo in<br />

<strong>the</strong> categories of convenience and<br />

in<strong>for</strong>mation service. It is proof that <strong>the</strong><br />

<strong>Korea</strong>n government recognized India as an<br />

<strong>IT</strong> power, since this <strong>Korea</strong> web award is<br />

sponsored by Ministry of In<strong>for</strong>mation and<br />

Communication,” said Gopalakrishnan<br />

Venkataraman, East Asia regional director<br />

of India tourism. It was awarded <strong>the</strong> First<br />

Prize last February in recognition of many<br />

outstanding achievements and<br />

contributions in <strong>the</strong> field of developing<br />

Internet business and e-business. The Web<br />

site is created and hosted by Advicom<br />

Group in <strong>Korea</strong>, <strong>the</strong> Ad&PR Agency of<br />

India Tourism, Tokyo.<br />

India has earned a reputation as a health<br />

and wellness destination, and is now<br />

seeing a growth in medical tourism,<br />

according to Venkataraman. Because of its<br />

developed medical science infrastructure,<br />

medical tourism in India is on <strong>the</strong><br />

increase,” he added in a recent interview.<br />

“Because it’s cost-effective and af<strong>for</strong>dable,<br />

many people from Britain, Europe, <strong>the</strong><br />

Middle East and Sou<strong>the</strong>ast Asia come to<br />

India <strong>for</strong> treatment, Medical tourism is a<br />

growing market in India, now worth about<br />

US$12 billion.”<br />

Medical Tourism include Ayurveda -<br />

“science of life” - which provides permanent<br />

cures <strong>for</strong> illness, which is based on<br />

5,000-year-old ancient medicine, using<br />

herbs and roots that provide natural care,<br />

according to Venkataraman.<br />

Not only a medical destination, more<br />

and more <strong>Korea</strong>n visitors are looking to<br />

India as a cultural, spiritual, fashion and<br />

economic destination, Venkataraman said.<br />

“The world has realized that India has<br />

many things to offer, not only from a<br />

tourism point of view, but economic, science<br />

and technology, biotechnology, pharmaceutical<br />

and in<strong>for</strong>mation technology<br />

point of view,” he said. “India is increasingly<br />

recognized as a destination with<br />

many facets;” <strong>the</strong> regional director pointed<br />

out.<br />

India has become a favor destination <strong>for</strong><br />

individual travelers. According to a survey<br />

conducted by Lonely Planet, an Australian<br />

travel guide publisher, in 2005, India<br />

ranked second in <strong>the</strong> list of 10 popular destinations<br />

<strong>for</strong> individual travelers after<br />

Australia. The United States ranked third<br />

and Japan fourth.<br />

To promote tourism, India launched a<br />

three-year campaign called Atithi Devo<br />

Bhava(ABD) last year. Atithi Devo Bhava<br />

means “The visitor is a god” in Sanskrit.<br />

“We are looking at tourists as gods. If<br />

<strong>Korea</strong>n people come to India, we treat<br />

<strong>the</strong>m as gods,” Venkataraman said.<br />

We have 28 world Heritage Sites<br />

approved by UNESCO and, in addition,<br />

each prefecture and each province in India<br />

has a different culture,” he said. “If you go<br />

to India, you can see a world of different<br />

lifestyles.”<br />

Top <strong>IT</strong> destination in <strong>the</strong> world<br />

“We are increasingly known as an <strong>IT</strong><br />

destination and India Tourism launched a<br />

campaign called ‘<strong>IT</strong> with Beauty’ in <strong>the</strong><br />

Far East,” Venkataraman said. “The campaign<br />

combined India’s <strong>IT</strong> prowess with<br />

picturesque places and beautiful people of<br />

India. India’s Miss Universe and Miss<br />

World, who held <strong>the</strong> center stage <strong>for</strong> many<br />

years, have become India’s brand ambassadors<br />

to enhance <strong>the</strong> country’s image.”<br />

Venkataraman also said that his office<br />

packages <strong>IT</strong> tours in collaboration with <strong>IT</strong><br />

companies in India that have started giving<br />

project-management and <strong>IT</strong>-related training<br />

to staff of companies abroad, as well as<br />

providing <strong>IT</strong> tourists with in<strong>for</strong>mation<br />

about places of interest to visit during <strong>the</strong>ir<br />

stay.<br />

“Incredible India” Brand<br />

India is in <strong>the</strong> world market with <strong>the</strong><br />

brand name Incredible India. South <strong>Korea</strong><br />

is an important primary market <strong>for</strong> India.<br />

India Tourism, Tokyo launched several<br />

promotional campaigns in South <strong>Korea</strong> by<br />

participation in all travel shows held in<br />

South <strong>Korea</strong> and organizing road shows,<br />

Agent seminars, university promotion as<br />

well as working in collaboration with<br />

Airlines and organizing familiarization<br />

tours <strong>for</strong> media and travel agents.<br />

India Tourism, Tokyo, recently<br />

launched aggressive marketing to promote<br />

destination India through electronic media<br />

such as TV channels like travel & leisure<br />

channels, subway advertisements in Seoul<br />

and Busan, LED display advertisements in<br />

Seoul.<br />

The South <strong>Korea</strong>n brands such as LG,<br />

Samsung, are house hold names in India.<br />

And India is attracting a lot of South<br />

<strong>Korea</strong>n investments. Similarly, lot of<br />

<strong>Korea</strong>n want discover India and walk with<br />

Buddha to have spiritual satisfaction by<br />

touring places of Buddhist importance as<br />

India is land of Buddha. Now, many<br />

<strong>Korea</strong>n travelers visit Ayurveda and Yoga<br />

centers in India to sooth and pamper Body,<br />

Mind and Soul, said Venkataraman<br />

Open new vistas<br />

to <strong>the</strong> <strong>IT</strong> World<br />

The most reliable<br />

source of <strong>IT</strong><br />

in<strong>for</strong>mation <strong>for</strong> your<br />

business success<br />

<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong><br />

giving you spot-on<br />

in<strong>for</strong>mation<br />

to survive in today’s<br />

globally-competitive<br />

world<br />

<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>:<br />

http://www.ittimes.co.kr<br />

Phone: 82-2-3459-0664<br />

E-mail: info@ittimes.co.kr<br />

6 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 6 9


2006-03-12006.3.410:49AM페이지70001채널맥(3443-0701)<br />

India Special<br />

Incredible India<br />

<strong>Korea</strong>n Flocking to India <strong>for</strong> Healthcare,<br />

Tourism and Buddhist Roots<br />

India is in <strong>the</strong> world market with <strong>the</strong> brand name “Incredible<br />

India.” South <strong>Korea</strong> is an important primary market <strong>for</strong> India.<br />

India Tourism, Tokyo, has launched several promotional campaigns<br />

in South <strong>Korea</strong>. Aggressive marketing is being carried out<br />

to promote destination India through electronic media such as travel<br />

and leisure channels, subway advertisements in Seoul and<br />

Busan, and LED display advertisements<br />

in Seoul.<br />

The South <strong>Korea</strong>n brands such as LG,<br />

Samsung, are household names in India.<br />

And India is attracting a lot of South <strong>Korea</strong>n investments.<br />

Similarly, many <strong>Korea</strong>n want to discover India and walk with<br />

Buddha to have spiritual satisfaction by touring places of Buddhist<br />

importance as India is <strong>the</strong> “Land of Buddha.” Now, many <strong>Korea</strong>n<br />

travelers visit Ayurveda and Yoga centers in India to sooth and<br />

pamper “Body, Mind and Soul.”<br />

India is fast earning a global reputation as a health and healing<br />

destination. The country’s contribution in healthcare as well as <strong>the</strong><br />

well-being of humanity has been well recognized, which directly<br />

resulted in <strong>the</strong> rapid growth of medical tourism to India. The<br />

Ayurveda means “science of <strong>the</strong> life” which provides permanent<br />

cures to illness, based on 5,000 years old ancient medicine derived<br />

from herbs and roots that provide natural cures. Similarly one can<br />

be fit always to face <strong>the</strong> challenges of <strong>the</strong> life and work environment<br />

through regular Yoga practice. Yoga is now a way of life<br />

worldwide. All this amplifies India’s reputation<br />

as a wellness destination.<br />

India’s star is shining brightly in all<br />

fields, such as its robust economy with a<br />

large consumer market, advanced science and technology with a<br />

huge reservoir of skilled personnel, and carving a niche in biotechnology<br />

and pharmaceuticals - to name but a few.<br />

A powerhouse of knowledge<br />

India has now became <strong>the</strong> world’s second largest reservoir of<br />

trained manpower - with 290 universities, 1,500 research institutes<br />

and more than 10,000 centers of higher learning. These<br />

institutions produce more than 2 million graduates 300,000 non-<br />

Unspoilt beaches of India’s offshore islands.<br />

engineering post-graduates more than<br />

200,000 engineers and over 10,000 Ph.Ds<br />

every year. India tops <strong>the</strong> availability of<br />

qualified engineers, thus adding to <strong>the</strong><br />

knowledge pool.<br />

An <strong>IT</strong> destination<br />

India is fast emerging as a leading <strong>IT</strong><br />

destination because of its expertise in in<strong>for</strong>mation<br />

technology with addition of qualified<br />

technologist to <strong>the</strong> knowledge pool of<br />

<strong>the</strong> country. As per <strong>the</strong> latest data available<br />

in 2005 India accounted <strong>for</strong> more than 80<br />

percent of outsourcing software development<br />

as well as BPO business from all over<br />

<strong>the</strong> world especially from <strong>the</strong> United States<br />

and Europe. India has emerged as <strong>the</strong> major<br />

suppliers of software and in<strong>for</strong>mation technology<br />

goods and services. Although <strong>the</strong><br />

growth remains strong in <strong>the</strong> main <strong>IT</strong> service<br />

and product sector <strong>the</strong> fastest growing<br />

segment is <strong>IT</strong> services and business process<br />

outsourcing, which includes call centers<br />

billing and payment services and technical<br />

and customer support.<br />

<strong>IT</strong> with beauty<br />

Taking advantage of India’s emergence<br />

as an <strong>IT</strong> destination, India Tourism, Tokyo<br />

launched a promotional campaign<br />

popularly known as <strong>IT</strong> with beauty. The<br />

campaign combined India strength and <strong>IT</strong><br />

prowess with beautiful places and<br />

picturesque locals of India. India’s Miss<br />

Universe and Miss World who held center<br />

stage <strong>for</strong> many years have became India’s<br />

brand Ambassadors to enhance <strong>the</strong><br />

country’s image. India tourism, Tokyo<br />

also packaged <strong>IT</strong> tours in collaboration<br />

with <strong>IT</strong> companies in India which have<br />

started giving project management and <strong>IT</strong><br />

related training to staff companies abroad<br />

along with providing visits to tourist<br />

attractions during <strong>the</strong>ir stay. These <strong>IT</strong> tours<br />

are increasingly becoming popular in<br />

Japan, Taiwan and <strong>Korea</strong>.<br />

Fascinating India<br />

India has now become a favorite<br />

destination <strong>for</strong> individual travelers<br />

according to <strong>the</strong> Lonely Planet travel<br />

guide, which lists <strong>the</strong> countries <strong>for</strong><br />

recommended travel experience.<br />

India ranks second in <strong>the</strong> list of 10<br />

countries. Similarly, India increasingly<br />

becoming a magnet <strong>for</strong> adventure vacations<br />

in 2004 India moves to 5th position<br />

from 36th in 2003 according to Chicago<br />

based I- Explore Agency. Some of Asia’s<br />

unique products came from India such as:<br />

The most romantic meals on <strong>the</strong> floating<br />

market in Dal Lake Kashmir, India.<br />

The best beaches you can find, beach No.<br />

5 and No.7 Havalok Island in Andaman &<br />

Nicobal Islands in India.<br />

The best place to indulge while serving<br />

<strong>the</strong> planet - The Green Hotel in Mysore,<br />

India<br />

The best urban oasis - Lodhi Garden,<br />

New Delhi, India - according to Time<br />

Magazine.<br />

Mahamastakabhisheka<br />

The event of a lifetime unfolds at<br />

Mahamastakabhisheka, one of <strong>the</strong> most<br />

important religious events, and one that<br />

occurs only once in every 12 years, took<br />

place last month! The grand event, <strong>the</strong><br />

head anointing ceremony of Lord Bahubali<br />

who stands serenely atop a hill in<br />

Shravanabelagola in Hassan District in<br />

Karnataka State, South India, was held<br />

from February 8-19, 2006.<br />

An ancient town overlooked by two<br />

rocky hills, Chandragiri and Indragiri,<br />

Shravanabelagola draws over 30 lakh<br />

devotees from across <strong>the</strong> world who throng<br />

to <strong>the</strong> place to seek solace at <strong>the</strong> feet of <strong>the</strong><br />

colossal monolith of Lord Gomateshwara,<br />

a perfect testimony of compassion, serenity,<br />

sacrifice and grace.<br />

The devotees include believers not just<br />

from <strong>the</strong> Jain community, but cutting<br />

through barriers of caste, creed, and religion.<br />

During <strong>the</strong> 10-hour ceremony, priests<br />

climb <strong>the</strong> 618 steps leading to <strong>the</strong> 57 foot<br />

monolith, <strong>the</strong> largest in <strong>the</strong> world, and<br />

empty hundreds of pots of tender coconut,<br />

sugarcane juice, milk, rice flour, turmeric<br />

paste, kashaya (a herbal concoction), shrigandra<br />

(sandal paste), chandana (colored<br />

sandal paste), ashtagandha (eight varieties<br />

of sandal paste), saffron, gold and silver<br />

flowers, and precious stones.<br />

A spectacular finale to this splendid ceremony<br />

is a shower of flowers from a helicopter.<br />

India World Heritage Tour<br />

India has 28 UNESCO World Heritage<br />

Sites. India Tourism, Tokyo offers 13<br />

World Heritage sites in a 10-day tour<br />

called India World Heritage Tour starting<br />

from New Delhi and ending in Mumbai.<br />

It is a journey of mind and soul<br />

It is a journey of <strong>the</strong> five senses<br />

It is a journey of self-discovery<br />

It is a journey of self-fulfillment<br />

This article was contributed by <strong>the</strong><br />

Regional Director, India Tourism, Tokyoed.<br />

7 0 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 7 1


2006-03-12006.3.410:49AM페이지72001채널맥(3443-0701)<br />

<strong>IT</strong> Essay<br />

<strong>Digital</strong> Hallyu (V)<br />

Applying <strong>Digital</strong> Technology to <strong>Korea</strong>’s ‘Hallyu’ Boom<br />

By Cho Yong-jun<br />

Cho Yong-jun,<br />

Executive Director, Division of<br />

Public Relations & Projects of <strong>the</strong><br />

PR Business Team, KADO<br />

The following is <strong>the</strong> fifth in a six-part<br />

series of articles on “Blue Ocean of<br />

<strong>Digital</strong> Hallyu (<strong>the</strong> <strong>Korea</strong>n Wave)”<br />

contributed by Cho Yong-joon, Executive<br />

Director, Division of Public Relations &<br />

Project of <strong>the</strong> <strong>Korea</strong> Agency <strong>for</strong> <strong>Digital</strong><br />

Opportunities and Promotion (KADO). _<br />

ED.<br />

On May 12, LG Electronics held a<br />

seminar at <strong>the</strong> LG Center in Dubai<br />

with some 200 women from <strong>the</strong><br />

upper classes of <strong>the</strong> Middle East country in<br />

attendance.<br />

The main subject of <strong>the</strong> event, <strong>the</strong> fifth<br />

of its kind in Dubai since September 2004,<br />

was skincare.<br />

Like Samsung, LG Electronics has<br />

placed <strong>the</strong> focus of its marketing activities<br />

on encouraging women’s social activities.<br />

If <strong>the</strong>re is a difference between <strong>the</strong> two<br />

electronics makers, LG marketing is more<br />

homelike, friendly and smaller scale than<br />

Samsung.<br />

The main purpose of <strong>the</strong> Dubai seminar<br />

was to introduce “Soladom,” a halogen<br />

light wave range of LG Electronics. Right<br />

after <strong>the</strong> seminar, two LG officials, who<br />

flew to Dubai from <strong>Korea</strong>, explained <strong>the</strong><br />

differences between <strong>the</strong> new light wave<br />

range and <strong>the</strong> existing microwave oven<br />

and held actual cooking practice hours.<br />

Like this, LG marketing is chiefly a<br />

living adhesion-type, whereas Samsung<br />

marketing is an outdoor-type. It is natural<br />

<strong>for</strong> LG Electronics whose portion of white<br />

goods to total products is much higher than<br />

Samsung.<br />

The outstanding feature of <strong>the</strong><br />

marketing activities of LG Electronics is<br />

high-quality kinship. For a good example,<br />

despite <strong>the</strong> threat from war, LG<br />

Electronics signed a sponsorship contract<br />

with <strong>the</strong> national football team of Iraq in<br />

Baghdad in Iraq in March 2004.<br />

Under <strong>the</strong> contract, LG Electronics<br />

should play a role of an official sponsor<br />

<strong>for</strong> <strong>the</strong> Iraqi national football team and <strong>the</strong><br />

Olympic team <strong>for</strong> <strong>the</strong> coming two years,<br />

whereas <strong>the</strong> Iraqi Football Association<br />

should use <strong>the</strong> LG logo on all books and<br />

websites controlled by <strong>the</strong> association and<br />

Iraqi players should wear uni<strong>for</strong>ms<br />

“Advertisement may<br />

have short-term effects.<br />

Accordingly, we should<br />

acquire localization in<br />

globalization.”<br />

carrying <strong>the</strong> LG logo until March 2006.<br />

LG Electronics earned more-than<br />

expected effects from <strong>the</strong> $1 million<br />

sponsorship <strong>for</strong> <strong>the</strong> two years as <strong>the</strong> Iraqi<br />

team entered <strong>the</strong> ranks of <strong>the</strong> top four in<br />

<strong>the</strong> A<strong>the</strong>ns Olympic Football Games. It<br />

goes without saying that LG enjoyed<br />

excellent sales in Iraq.<br />

But, <strong>the</strong> decision on LG’s support <strong>for</strong><br />

<strong>the</strong> Iraqi football team was not made so<br />

easily. Kim Ki-ho, executive director in<br />

charge of <strong>the</strong> Middle East and Asia of LG<br />

Electronics, said, “When <strong>the</strong> Iraqi national<br />

football team was suffering from a<br />

shortage of money to buy uni<strong>for</strong>ms and<br />

balls, we sent 2,000 balls to <strong>the</strong> team.<br />

Later, we concluded a sponsorship<br />

contract with <strong>the</strong> Iraqi team when all Iraqi<br />

players, directors, association chairman,<br />

and LG officials clasped hands with each<br />

o<strong>the</strong>r and cried. Like that SK reminds us of<br />

a scholarship program, marketing activities<br />

should be carried out on a long-term basis<br />

like a cow.”<br />

The “steady and long-lasting skinship<br />

like cow” has been well attested by LG<br />

Electronics’ 10-year trade with its 90 local<br />

agents in <strong>the</strong> Middle East and 28-year<br />

trade with its local agents in Jordan.<br />

Besides, LG Electronics has held free<br />

operation programs <strong>for</strong> harelips and those<br />

suffering from cataracts in Morocco,<br />

Kenya, Egypt, Pakistan and Jordan.<br />

It has also organized <strong>the</strong> LG Cup<br />

Football Contest in <strong>the</strong> Middle East and<br />

Asian regions <strong>for</strong> 13 years, while holding<br />

“Africa Carnival” <strong>for</strong> residents in Kenya,<br />

Senegal, Mali, Ghana and o<strong>the</strong>r African<br />

countries.<br />

Like this, it is clear that LG Electronics<br />

stands in <strong>the</strong> vanguard of <strong>the</strong> “<strong>Digital</strong><br />

Hallyu (<strong>the</strong> <strong>Korea</strong>n Wave)” with its<br />

promotion activities adhesive to local<br />

residents.<br />

Kim suggested <strong>the</strong> direction of <strong>the</strong><br />

<strong>Digital</strong> Hallyu, saying, “Advertisement<br />

may have short-term effects. Accordingly,<br />

we should acquire localization in<br />

globalization. If people in <strong>Korea</strong> need<br />

‘kimchi’ refrigerators, those in <strong>the</strong> Middle<br />

East need refrigerators containing jujubes<br />

and coconuts. By doing <strong>the</strong>se matters very<br />

well, we can achieve <strong>the</strong> per capita<br />

national income of $20,000.”<br />

Then, what shall we do <strong>for</strong> successful<br />

<strong>Digital</strong> Hallyu fever?<br />

The first step we should take is<br />

“digitalization of Hallyu.”<br />

To ensure a more effective Hallyu<br />

boom, we need to manufacture and<br />

integrate various Hallyu phenomena and<br />

contents with online digital contents.<br />

In a nutshell, we should increase<br />

exports by processing Hallyu contents<br />

with advanced digital technology. It refers<br />

to <strong>the</strong> nation’s exports of movies and<br />

music in a <strong>for</strong>m of digital TV, mobile<br />

broadcasting, online game and MP3.<br />

It is closely linked with diversification<br />

of Hallyu contents supply channels<br />

through such new media as home network,<br />

telematics, digital media broadcasting<br />

(DMB) and mobile Internet.<br />

Related to this, some private enterprises<br />

are mulling over ways of building a<br />

contents distribution network (CDN),<br />

which can transmit Hallyu contents to<br />

<strong>for</strong>eign countries freely through <strong>the</strong><br />

Internet.<br />

For instance, <strong>the</strong>y are seeking ways to<br />

offer domestic contents <strong>for</strong> online video on<br />

demand (VOD) to <strong>Korea</strong> and Japan or<br />

<strong>Korea</strong>, <strong>the</strong> U.S. and Japan simultaneously<br />

through IP.<br />

In a similar example, Arirang TV<br />

concluded a contract with Nagoya TV of<br />

Japan on June 7 last year <strong>for</strong> free exchange<br />

of broadcasting video through a bilateral<br />

IP transmission system.<br />

Ano<strong>the</strong>r urgent priority is construction<br />

of a single portal site representing Hallyu.<br />

For instance, we can attain great<br />

synergy effects by combining homepages<br />

of <strong>Korea</strong>n stars that are now scattered<br />

separately according to entertainment<br />

planning companies.<br />

If we build a single site on which users<br />

can make easy access to all movements,<br />

photos and o<strong>the</strong>r materials of Hallyu stars<br />

by just making a login, we can find out<br />

Blue Ocean that will bring about new<br />

dimension of profits <strong>for</strong> us.<br />

As a second step, we should adopt a<br />

strategy to spread digital Hallyu. We need<br />

to convert <strong>the</strong> paradigm of <strong>the</strong> <strong>Korea</strong>n<br />

economy through new plat<strong>for</strong>ms such as<br />

<strong>Korea</strong>n-made digital technology, products<br />

and services, while spreading people’s<br />

recognition of this.<br />

Although <strong>the</strong> 21st century is a century<br />

of technologies, including <strong>IT</strong>, BT and NT,<br />

it goes without saying that we cannot<br />

make a great success just with technology<br />

itself.<br />

In o<strong>the</strong>r words, we can succeed only<br />

when combining high technology and<br />

human touch.<br />

In particular, such a rule is well applied<br />

to <strong>the</strong> in<strong>for</strong>mation and communication<br />

sector. In general, people do not want <strong>the</strong><br />

<strong>IT</strong> as an accumulation body of a cold<br />

semiconductor chip. Ra<strong>the</strong>r, <strong>the</strong>y want<br />

warm and friendly something <strong>the</strong>y can<br />

communicate.<br />

Accordingly, it is very stupid to<br />

compete with rivals with only superiority<br />

of technology and products in <strong>the</strong> digital<br />

product, technology and service market<br />

(red ocean). The competitiveness of<br />

product is a basis. We need to add<br />

software, including package and<br />

symbolization work, to <strong>the</strong> basis.<br />

Buying a product means <strong>the</strong> selection<br />

of an image and a taste actually. For<br />

instance, Anycall in <strong>the</strong> overseas market is<br />

not a simple mobile phone, but a “cultural<br />

taste” called Samsung.<br />

Most Danish products carry a sign,<br />

“Design by Denmark,” not “Made in<br />

Denmark.” It indicates that Denmark<br />

boasts of being a design powerhouse in <strong>the</strong><br />

world.<br />

In <strong>the</strong> same meaning, Samsung<br />

Electronics goods in some regions carry a<br />

mark of “Made in <strong>Korea</strong> by Samsung” or<br />

“Made in China by Samsung,” placing<br />

more emphasis not on <strong>the</strong> manufactured<br />

place but on <strong>the</strong> company name Samsung.<br />

We can find <strong>the</strong> same reason from our<br />

preference of Sony products carrying a<br />

mark of “Made in Japan” in <strong>the</strong> past,<br />

ra<strong>the</strong>r than those carrying “Made in<br />

China” or “Made in <strong>the</strong> Philippines.”<br />

As a means of spreading digital Hallyu,<br />

accordingly, we should speed up <strong>the</strong><br />

national brand corporate image (CI) work.<br />

To let <strong>for</strong>eign consumers have a mind to<br />

experience nice digital environment or buy<br />

top-end <strong>Korea</strong>n digital products by visiting<br />

<strong>Korea</strong>, we should provide <strong>the</strong>m with<br />

something “cool.”<br />

7 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 7 3


2006-03-12006.3.410:49AM페이지74001채널맥(3443-0701)<br />

MIC News<br />

M1 Project to Make <strong>Korea</strong> Global Mobile Leader<br />

MIC aims to <strong>for</strong>ge a “100% M-Literacy, 0% M-Virus” environment<br />

<strong>With</strong> a view to trans<strong>for</strong>ming <strong>Korea</strong><br />

into <strong>the</strong> “Mobile No. 1 country” to<br />

lead <strong>the</strong> global market by 2010, <strong>the</strong><br />

Ministry of In<strong>for</strong>mation & Communication<br />

(MIC), is driving <strong>for</strong>ward <strong>the</strong> M1 (Mobile<br />

Number One) Project.<br />

Now that <strong>the</strong> world is switching over to<br />

a mobile-centered society (a “Brave New<br />

Mobile World”?), global mobile telecom<br />

markets also are faced with a rapid technology<br />

evolution and changes. Mobile-oriented<br />

convergence creates new value-added<br />

industries through <strong>the</strong> combination with<br />

o<strong>the</strong>r industries such as mobile, finance,<br />

medical treatment, and traffic, breaking<br />

down boundaries between industries.<br />

<strong>Korea</strong>’s mobile industry, possessing<br />

technology and market competitiveness, is<br />

being deemed as <strong>the</strong> most promising field<br />

to accomplish early national income of<br />

$20,000 and <strong>the</strong> entry into a $30,000 era.<br />

In o<strong>the</strong>r words, <strong>the</strong> domestic mobile telecom<br />

industry which possesses technology<br />

as well as market competitiveness, is being<br />

regarded as <strong>the</strong> core growth engine <strong>for</strong><br />

<strong>Korea</strong> to advance into <strong>the</strong> era of national<br />

income $20,000 per head and <strong>the</strong>reafter <strong>the</strong><br />

$30,000 era.<br />

“<strong>With</strong> its vision to build <strong>Korea</strong> into a Global Mobile No.<br />

1 Country,” MIC aims to <strong>for</strong>ge 100% M-Literacy, and a<br />

0% M-Virus environment, to accomplish 10 million<br />

subscribers Mobile Broadband, and to secure 30% of<br />

world terminal market, 50% of world mobile terminal<br />

core parts market, as well as 15% of world B3G system<br />

market respectively.”<br />

At <strong>the</strong> moment, <strong>Korea</strong> has <strong>the</strong> highest<br />

mobile line-up, which attracts a wide earlyadapter<br />

consumer class thanks to CDMA<br />

commercial system development <strong>for</strong> <strong>the</strong><br />

first time in <strong>the</strong> world and terminal manufacturers<br />

of <strong>the</strong> third and <strong>the</strong> fourth position<br />

in <strong>the</strong> world.<br />

MIC officials responsible <strong>for</strong> <strong>the</strong> M-I<br />

Project note that it is necessary to create<br />

new value-added and creation opportunities<br />

by nurturing <strong>the</strong> mobile industry to<br />

gain an advantageous position moving<br />

ahead of o<strong>the</strong>rs strategically. In a nutshell,<br />

it is necessary to nurture <strong>the</strong> mobile industry<br />

intensively as <strong>the</strong> most effective field of<br />

new national wealth creation since it is a<br />

hub industry of <strong>the</strong> <strong>IT</strong> industry as well as<br />

simultaneously a hub industry of convergence-model<br />

industry structure.<br />

<strong>With</strong> its vision to build <strong>Korea</strong> into a<br />

Global Mobile No. 1 Country,” MIC aims<br />

to <strong>for</strong>ge 100% M-Literacy, and a 0% M-<br />

Virus environment, to accomplish 10 million<br />

subscribers Mobile Broadband, and to<br />

secure 30% of world terminal market, 50%<br />

of world mobile terminal core parts market,<br />

as well as 15% of world B3G system<br />

market respectively.<br />

As <strong>the</strong> strategy to make this vision a<br />

reality, MIC is planning to construct a<br />

“Mobile Special District,” which can use<br />

diverse services in a specific district by utilizing<br />

mobile communication. In addition<br />

to such Mobile Special District construction,<br />

<strong>the</strong> M-1 Project aims to <strong>for</strong>ge a<br />

mobile life environment in which mobile<br />

users can conveniently and safely, anytime<br />

and anywhere. This will, secure <strong>Korea</strong>’s<br />

technological competitiveness and superiority<br />

to lead global markets through nextgeneration<br />

mobile technology development,<br />

as well as standardization activity<br />

streng<strong>the</strong>ning. This will create a whole<br />

new mobile business environment, such as<br />

mobile content industry activation, as well<br />

as actively nurturing <strong>the</strong> mobile SW field,<br />

and <strong>for</strong>ming a solid foundation <strong>for</strong> <strong>the</strong><br />

mobile industry’s continuous growth by<br />

nurturing creative manpower and a solid<br />

industry infrastructure.<br />

Especially in conjunction with <strong>the</strong><br />

“Mobile Special District,” MIC officials<br />

explained, “MIC will construct a next-generation<br />

mobile service utilization district as<br />

a test-bed which can use various services<br />

without an obstacle of technology and standardization<br />

in a Special District by utilizing<br />

diverse mobile terminals.<br />

MIC has fur<strong>the</strong>r plans to promote <strong>Korea</strong><br />

as a Free Technology Zone (FTZ) to<br />

enhance product competitiveness with curtailment<br />

of <strong>the</strong> development period as well<br />

as timely market entry, plus supporting<br />

innovative product development through a<br />

free test/experience environment.<br />

Open a Window to<br />

<strong>the</strong> <strong>IT</strong> World<br />

<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>:<br />

http://www.ittimes.co.kr<br />

Chin Dae-je, minister of in<strong>for</strong>mation and communication,<br />

and Frans Hampsink, chairman of EUCCK, signed a MOU<br />

<strong>for</strong> <strong>IT</strong> cooperation on February 9.<br />

The <strong>IT</strong> trade between <strong>Korea</strong><br />

and <strong>the</strong> European Union is<br />

expected to grow fur<strong>the</strong>r, based<br />

on <strong>the</strong> growing ties between <strong>the</strong><br />

two regions in <strong>the</strong> <strong>IT</strong> field.<br />

On February 9, Chin Dae-je,<br />

minister of in<strong>for</strong>mation and<br />

communication, and Frans<br />

Hampsink, chairman of <strong>the</strong><br />

European Union Chamber of<br />

Commerce (EUCCK), signed<br />

an MOU <strong>for</strong> cooperation in <strong>the</strong><br />

<strong>IT</strong> field.<br />

The signing of <strong>the</strong> agreement<br />

is expected to provide a<br />

momentum <strong>for</strong> <strong>Korea</strong>n SMEs<br />

to boost <strong>the</strong>ir <strong>IT</strong> exports. So<br />

far, <strong>Korea</strong>n SMEs in <strong>the</strong> <strong>IT</strong><br />

field have experienced difficulties<br />

in making inroads into <strong>the</strong><br />

European market due to <strong>the</strong><br />

lack of in<strong>for</strong>mation and business<br />

networks. In addition, <strong>the</strong><br />

advancement into Europe of<br />

technological developments<br />

such as DMB and WiBro, <strong>the</strong><br />

end results of <strong>IT</strong>839 strategy, is<br />

anticipated to gain momentum<br />

through <strong>the</strong> assistance of<br />

EUCCK. Fur<strong>the</strong>rmore, <strong>the</strong><br />

MIC News<br />

MIC and EUCCK Sign an Agreement <strong>for</strong> <strong>IT</strong> Cooperation<br />

signing of <strong>the</strong> cooperation agreement is<br />

expected to enliven <strong>the</strong> bilateral trade in<br />

<strong>the</strong> <strong>IT</strong> field.<br />

Minister Chin Dae-je said, “The signing<br />

of an MOU <strong>for</strong> <strong>IT</strong> cooperation between<br />

MIC and EUCCK is highly meaningful <strong>for</strong><br />

both sides, and was made possible through<br />

relentless talks between government and<br />

industry leaders to fur<strong>the</strong>r invigorate <strong>IT</strong><br />

exchanges between <strong>the</strong> two regions.”<br />

In response to Minister Chin’s remarks,<br />

Hampsink said he was pleased to sign <strong>the</strong><br />

agreement since EUCCK, too, can share<br />

<strong>Korea</strong>’s experience in achieving remarkable<br />

progress in <strong>the</strong> <strong>IT</strong> field. He said that<br />

he has high expectations <strong>the</strong> agreement can<br />

play an important role in enhancing <strong>IT</strong><br />

exchanges in <strong>the</strong> future.<br />

The contents of <strong>the</strong> agreement <strong>for</strong> accelerating<br />

<strong>IT</strong> exchanges and cooperation<br />

between <strong>the</strong> two sides include continuous<br />

exchanges of in<strong>for</strong>mation <strong>for</strong> <strong>the</strong> elimination<br />

of investment barriers, SME and R&D<br />

cooperation, and systematic assistance by<br />

EUCCK <strong>for</strong> any <strong>Korea</strong>n projects launched<br />

under <strong>the</strong> auspices of MIC with an aim to<br />

make advancement into Europe. As part of<br />

measures to carry out <strong>the</strong> agreement, <strong>the</strong><br />

two sides also agreed to hold regular meetings<br />

and seminars at least once a year each.<br />

MIC and MOCT Sign MOU on ‘u-City’ Construction<br />

On February 6, <strong>the</strong> Ministry of In<strong>for</strong>mation and Communication (MIC) and<br />

<strong>the</strong> Ministry of Construction and Transportation (MOCT) signed a memorandum<br />

of understanding (MOU) on <strong>the</strong> construction of “u-Cities.”<br />

Through <strong>the</strong> signing of <strong>the</strong> MOU, <strong>the</strong> two ministries agreed to comprehensively<br />

cooperate with regard to <strong>the</strong> following objectives: <strong>the</strong> revamping of <strong>the</strong> legal<br />

system <strong>for</strong> <strong>the</strong> construction of “u-Cities”, <strong>the</strong> development and certification of ‘u-<br />

City’ models, carrying out of trial projects <strong>for</strong> “u-Cities” construction, <strong>the</strong> selection<br />

and execution of “u-City” tasks, <strong>the</strong> exchanges of in<strong>for</strong>mation and manpower,<br />

and <strong>the</strong> fostering of professional manpower related to “u-City” projects.<br />

In “The Policy Directives <strong>for</strong> <strong>the</strong> Year 2006” announced following <strong>the</strong> signing<br />

ceremony, MIC and MOCT stated that <strong>the</strong>y will concentrate on enacting “The<br />

Law <strong>for</strong> Supporting “u-City” Construction” and developing “u-City” models.<br />

7 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 7 5


2006-03-12006.3.410:49AM페이지76001채널맥(3443-0701)<br />

ICT News Panorama<br />

Local Government— Busan<br />

Busan Aims to Host<br />

<strong>the</strong> 17th World Congress on <strong>IT</strong>S<br />

<strong>With</strong> <strong>the</strong> successful organization of<br />

<strong>the</strong> Asia-Pacific Economic<br />

Cooperation (APEC) summit last<br />

year as <strong>the</strong> stepping stone, <strong>the</strong> Busan City<br />

plans to host <strong>the</strong> prestigious 17th World<br />

Congress on Intelligent Transport Systems<br />

(<strong>IT</strong>S) which will be of <strong>the</strong> biggest size in<br />

<strong>the</strong> world <strong>for</strong> its kind.<br />

Busan has requested to organize <strong>the</strong><br />

17th World Congress on Intelligent<br />

Transport Systems (<strong>IT</strong>S) to be held in <strong>the</strong><br />

year 2010. AT present, it is competing<br />

with Melbourne, Australia, <strong>for</strong> <strong>the</strong> final<br />

selection.<br />

An official of <strong>the</strong> Transportation<br />

Planning Department of Busan City said,<br />

“We submitted a letter of intent <strong>for</strong> <strong>the</strong><br />

inducement of <strong>the</strong> congress (The 17th<br />

World Congress on Intelligent Transport<br />

Systems (<strong>IT</strong>S)) in October last year. And<br />

we have been steadily carrying out PR<br />

activities ever since.”<br />

He explained, “The significance of<br />

hosting it is that world-class technologies<br />

and equipments of intelligent transport systems<br />

(<strong>IT</strong>S) can be seen in one place and<br />

that <strong>the</strong> image of <strong>the</strong> high-tech convention<br />

city of Busan can be publicized widely.”<br />

This World Congress on Intelligent<br />

Transport Systems (<strong>IT</strong>S) will be <strong>the</strong><br />

world’s biggest conference and exhibition<br />

in <strong>the</strong> field of intelligent in<strong>for</strong>mation systems<br />

in which over 5,000 official participants<br />

from over 50 countries will take part.<br />

Until now, <strong>the</strong>re have been 12 congresses<br />

in <strong>the</strong> three continents of Europe, North<br />

America, and Asia, with <strong>the</strong> last one being<br />

held in San Francisco last year. This year<br />

<strong>the</strong> congress will be held in London, Great<br />

Britain.<br />

The inspection team <strong>for</strong> conducting surveys<br />

of <strong>the</strong> candidate cities <strong>for</strong> <strong>the</strong> selection<br />

of <strong>the</strong> city <strong>for</strong> <strong>the</strong> organization of <strong>the</strong><br />

congress visited Busan City on a three<br />

“We submitted a letter of intent <strong>for</strong> <strong>the</strong> inducement of<br />

<strong>the</strong> congress in October last year. And we have been<br />

steadily carrying out PR activities ever since.”<br />

nights and four days schedule from<br />

February 22.<br />

Taking this as an opportunity, <strong>the</strong> policy<br />

of <strong>the</strong> Busan City is to exert all-out ef<strong>for</strong>ts<br />

<strong>for</strong> <strong>the</strong> inducement of <strong>the</strong> World Congress<br />

on <strong>IT</strong>S. This is because it is <strong>for</strong>ecast that if<br />

<strong>the</strong> city succeeds in inducing <strong>the</strong> World<br />

Congress on <strong>IT</strong>S <strong>the</strong>re will be great positive<br />

effects on <strong>the</strong> acceleration of <strong>the</strong><br />

development of Busan in <strong>the</strong> <strong>IT</strong>S field and,<br />

at <strong>the</strong> same time, on <strong>the</strong> improvement of<br />

<strong>the</strong> status of <strong>the</strong> city as a city <strong>for</strong> tourism<br />

and conventions.<br />

Especially, <strong>the</strong> establishment of <strong>the</strong><br />

high-tech transportation system within <strong>the</strong><br />

city of Busan until now can be publicized<br />

both internally and externally. And,<br />

through <strong>the</strong> congress and an exhibition, <strong>the</strong><br />

technological know-how that needs supplementation<br />

can be benchmarked.<br />

Also, because of <strong>the</strong> exhibition technology<br />

and <strong>the</strong> special features of <strong>the</strong> items of<br />

exhibition of this congress, <strong>the</strong> congress<br />

has been held only in big cities of advanced<br />

countries in North America, Europe, and<br />

o<strong>the</strong>rs. Hence, it is expected that <strong>the</strong> image<br />

of Busan as a high-tech city will be<br />

improved.<br />

And, <strong>the</strong>re are high expectations that <strong>the</strong><br />

large size spectators, o<strong>the</strong>r than <strong>the</strong> official<br />

companies participating and officials concerned,<br />

will contribute to <strong>the</strong> establishment<br />

of <strong>the</strong> image of Busan as an international<br />

city <strong>for</strong> tourism and conventions as pursued<br />

by <strong>the</strong> city.<br />

Accordingly, <strong>the</strong> Busan City and <strong>IT</strong>S<br />

<strong>Korea</strong> will concentrate on <strong>the</strong> explanation<br />

of <strong>the</strong> successful organization of <strong>IT</strong>U<br />

(International Telecommunication Union)<br />

Telecom Asia in 2004 and <strong>the</strong> APEC summit<br />

last year to <strong>the</strong> inspection team.<br />

They will introduce BEXCO, an<br />

international convention facility, <strong>the</strong><br />

Nurimaru APEC House, a dining facility,<br />

<strong>the</strong> Asiad Main Stadium, <strong>the</strong> Suyeongman<br />

Yacht Marina, and o<strong>the</strong>rs.<br />

Next, <strong>the</strong>y plan to concentrate on highlighting<br />

<strong>IT</strong>S facilities, including <strong>the</strong> present<br />

situation of <strong>the</strong> progress of <strong>the</strong> Busan<br />

u-City project, <strong>the</strong> In<strong>for</strong>mation Center of<br />

<strong>the</strong> National Police Agency, <strong>the</strong> Busan Port<br />

Automation System, <strong>the</strong> Freight<br />

Automation System of <strong>the</strong> Busan Regional<br />

Maritime Affairs and Fisheries Office, <strong>the</strong><br />

high-tech transportation in<strong>for</strong>mation system,<br />

etc.<br />

Samsung Forms Alliance <strong>for</strong><br />

Standardization of Portable <strong>IT</strong> Devices<br />

An international alliance, led by Samsung Electronics, has<br />

been founded to set international standards <strong>for</strong> portable <strong>IT</strong><br />

devices.<br />

On February 21, Samsung Electronics announced that it has<br />

<strong>for</strong>med <strong>the</strong> PictSync Consortium jointly with <strong>for</strong>eign firms,<br />

including Epson, HP, IDS, Olympus, PortalPlayer, and o<strong>the</strong>rs,<br />

and that <strong>the</strong> consortium will prepare standards <strong>for</strong> heightening <strong>the</strong><br />

compatibility among products, including digital cameras, camera<br />

phones, PMP’s, TVs, and o<strong>the</strong>rs.<br />

This is <strong>the</strong> first time that <strong>the</strong> world’s major players have<br />

<strong>for</strong>med a consortium <strong>for</strong> mutual compatibility among portable <strong>IT</strong><br />

products.<br />

The consortium plans to co-develop PictSync technology,<br />

which can freely transmit photographs and videos, stored in different<br />

kinds of devices- including digital cameras, MP3 players,<br />

cellular phones, and o<strong>the</strong>rs- by directly connecting <strong>the</strong> devices<br />

without using a PC.<br />

Meanwhile, Samsung Electronics has been aggressively pursuing<br />

<strong>the</strong> standardization of future-generation <strong>IT</strong> devices and<br />

plat<strong>for</strong>ms, including <strong>the</strong> creation of <strong>the</strong> High-Definition Audio-<br />

<strong>Korea</strong> and Guatemala Conclude<br />

<strong>IT</strong> Cooperation Agreement<br />

On February 21, Jin Dae-je, <strong>the</strong> <strong>Korea</strong>n Minister of<br />

In<strong>for</strong>mation and Communication, and Jorge Briz, <strong>the</strong> Foreign<br />

Minister of Guatemala concluded a <strong>Korea</strong>-Guatemala <strong>IT</strong> cooperation<br />

agreement. They stated that <strong>the</strong>y agreed to streng<strong>the</strong>n cooperation<br />

in <strong>the</strong> areas of digital multimedia broadcasting, mobile<br />

telecommunications, cyber security, <strong>the</strong> cultivation of <strong>IT</strong> manpower,<br />

super-high speed Internet, and o<strong>the</strong>rs.<br />

In addition to <strong>the</strong> signing of <strong>the</strong> <strong>IT</strong> cooperation agreement,<br />

Minister Jin Dae-je had a meeting with <strong>the</strong> Guatemalan Minister<br />

Briz during which he introduced and explained <strong>the</strong> development<br />

of <strong>Korea</strong>’s <strong>IT</strong>. And he expressed his hope that <strong>Korea</strong> will become<br />

a good partner <strong>for</strong> <strong>the</strong> development of <strong>the</strong> <strong>IT</strong> of Guatemala, which<br />

has been actively pursuing in<strong>for</strong>matization recently. Minister<br />

Briz stated that he highly evaluates <strong>Korea</strong>’s <strong>IT</strong> technology and<br />

development and that Guatemala, too, very much hopes <strong>for</strong> cooperation<br />

with <strong>Korea</strong>. He said that he has high expectations that <strong>the</strong><br />

conclusion of <strong>the</strong> agreement this time will prove to be an opportunity<br />

<strong>for</strong> <strong>IT</strong> cooperation between <strong>the</strong> two countries.<br />

Based on <strong>the</strong> <strong>IT</strong> cooperation agreement, <strong>the</strong> Ministry of<br />

In<strong>for</strong>mation and Communication plans to actively pursue <strong>the</strong><br />

invitational training of Guatemalan manpower, <strong>the</strong> dispatch of<br />

Video Network Alliance (HANA) <strong>for</strong> capturing <strong>the</strong> domestic<br />

‘<strong>Digital</strong> Home’ market.<br />

Currently, <strong>the</strong> six companies participating in <strong>the</strong> PictSync<br />

Consortium have been discussing <strong>the</strong> standard specifications.<br />

They plan to announce precise specifications at an exhibition to<br />

be held in <strong>the</strong> United States at <strong>the</strong> end of February under <strong>the</strong><br />

supervision of <strong>the</strong> Photo Marketing Association (PMA)<br />

International.<br />

Eoh Kil-soo, managing director of Samsung Electronics, said,<br />

“Although, it is possible to view photographs on TV if you connect<br />

a digital camera with an AV cable, each product has a different<br />

AV cable. Accordingly, <strong>the</strong> methods of making contents compatible<br />

are different and complicated.”<br />

He explained, “The special feature of PictSync is that it has<br />

simplified <strong>the</strong> process of sending and receiving contents with one<br />

cable like USB.”<br />

Samsung Electronics plans to not only expand its portable digital<br />

device market through PictSync standardization but also<br />

unfold <strong>the</strong> PictSync license business in <strong>the</strong> future.<br />

youth Internet service teams, and o<strong>the</strong>rs of <strong>the</strong> like.<br />

Prior to <strong>the</strong> signing of <strong>the</strong> <strong>IT</strong> cooperation agreement this time,<br />

Rafael Salazar, <strong>the</strong> Guatemalan ambassador to <strong>Korea</strong>, and Roh<br />

Jun-hyong, <strong>the</strong> <strong>Korea</strong>n Vice Minister of In<strong>for</strong>mation and<br />

Communication, had a preliminary talk. There, <strong>the</strong> ambassador<br />

had expressed <strong>the</strong> strong intention of Guatemala regarding <strong>the</strong><br />

concluding of an <strong>IT</strong> cooperation agreement with <strong>Korea</strong> and had<br />

asked <strong>for</strong> active support.<br />

Global Semiconductor Market<br />

to Grow 9.5% to $258 billion<br />

The global semiconductor market is expected to grow by 9.5%<br />

from <strong>the</strong> previous year to $258 billion in 2006, a market survey<br />

institution Gartner said on Feb. 15.<br />

In 2008, <strong>the</strong> global semiconductor market will enjoy <strong>the</strong><br />

biggest boom with <strong>the</strong> market volume expanding by 14% to $314<br />

billion, it anticipated.<br />

It also <strong>for</strong>ecast that <strong>the</strong> annual average growth rate will remain<br />

at 7.9% between 2006 and 2010.<br />

7 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 7 7


2006-03-12006.3.410:49AM페이지78001채널맥(3443-0701)<br />

ICT News Panorama<br />

New President’s Cup E-sports Contest Announced<br />

KDC’s 3-D LCD mass production line is completed<br />

The President’s Cup E-sports Contest in <strong>Korea</strong> will soon be a<br />

reality. At The International E-sports Festival (IEF) 2006 press<br />

ga<strong>the</strong>ring held at <strong>the</strong> Broadcasting Hall on February 21, Jeong,<br />

Chung-lae of <strong>the</strong> ruling Uri Party and Chairman of <strong>the</strong> Ga<strong>the</strong>ring<br />

of National Assemblymen <strong>for</strong> <strong>the</strong> Development of E-sports and<br />

<strong>the</strong> Game Industry, said “The government, <strong>the</strong> ruling party, and<br />

<strong>the</strong> e-sports industry have jointly <strong>for</strong>med a task <strong>for</strong>ce and have<br />

been pursuing <strong>the</strong> President’s Cup E-sports Contest.”<br />

It can be interpreted from <strong>the</strong> fact that <strong>the</strong> President’s Cup E-<br />

sports Contest will be founded that, 10 years after it had quickened<br />

in its womb, e-sports has received <strong>the</strong> official national<br />

recognition as a <strong>for</strong>mal sports event that lives up to its reputation.<br />

As such, it is <strong>for</strong>ecasted that it will function as a new catalyst <strong>for</strong><br />

not only <strong>the</strong> popularization of e-sports but also <strong>the</strong> invigoration of<br />

<strong>the</strong> related market.<br />

According to <strong>the</strong> plan, <strong>for</strong> <strong>the</strong> President’s Cup’s E-sports<br />

Contest, <strong>the</strong> <strong>for</strong>mation of organizing committees by 16 cities and<br />

provinces is indispensable. And in <strong>the</strong> future, <strong>the</strong>se will be<br />

expanded into <strong>the</strong> city and province branches of <strong>Korea</strong> E-sports.<br />

It is said that Chairman Jeong met with Dr. Kim, Jung-kil, <strong>the</strong><br />

President of <strong>the</strong> <strong>Korea</strong> Sports Council, and that <strong>the</strong>y have reached<br />

a general consensus regarding such a plan.<br />

Once <strong>the</strong> 16 city and province branches of E-sports are created,<br />

<strong>the</strong> <strong>Korea</strong> Sports Council’s prior condition <strong>for</strong> organizational<br />

membership of <strong>the</strong> <strong>for</strong>mation of 11 or more city and province<br />

branches gets satisfied. Naturally, <strong>the</strong> way will <strong>the</strong>n be open <strong>for</strong><br />

e-sports to be recognized as a <strong>for</strong>mal athletic event registered<br />

with <strong>the</strong> <strong>Korea</strong> Sports Council.<br />

“Day of Electronics” Has<br />

Been Designated<br />

The “Day of Electronics” has been designated to commemorate<br />

<strong>the</strong> nation’s breakthrough of $100 billion in exports.<br />

The Ministry of Commerce, Industry and Energy has set <strong>the</strong><br />

third Tuesday of every October as <strong>the</strong> “Day of Electronics.”<br />

It also suggested <strong>the</strong> vision <strong>for</strong> 2015 when <strong>the</strong> nation will<br />

achieve its target of 590 trillion won in total production, $300 billion<br />

in exports, and 14% in <strong>the</strong> nation’s share of <strong>the</strong> global market.<br />

In 2015, <strong>the</strong> ministry also plans to let <strong>the</strong> nation’s electronics<br />

industry rank third in <strong>the</strong> world, boasting <strong>the</strong> status of digital<br />

powerhouse.<br />

<strong>Korea</strong>’s representative system network specialist group KDC<br />

(<strong>Korea</strong> <strong>Digital</strong> Communications Corp.) has constructed 3-D<br />

(three-dimensional) LCD panel mass production line <strong>for</strong> <strong>the</strong> first<br />

time in <strong>Korea</strong>.<br />

Marked by a ceremony <strong>for</strong> <strong>the</strong> completion of <strong>the</strong> building held<br />

on Feb. 27, 2006, KDC has equipped itself with a high-density<br />

control clean room production facility from 2.2” small-sized LCD<br />

process line through 21” middle-sized LCD fabrication line.<br />

KDC’s officials responsible <strong>for</strong> this 3-D LCD mass production<br />

line said that through three-dimensional panel supply of all sorts<br />

standards, <strong>the</strong>se will be provided to all mobile and multimedia<br />

machinery and tools in which 3-D materialization is possible,<br />

including TV, cellular phone, PDA, game machine, PC monitor.<br />

Deciding on <strong>the</strong> 3-D screen industry as a national-policy project<br />

of <strong>the</strong> government, called “3-D Vision 2010”, <strong>Korea</strong>’s<br />

Ministry of In<strong>for</strong>mation & Communication, has announced that<br />

<strong>the</strong> government would proactively pursue 3-D screens in various<br />

fields such as broadcasting, telecom, and game etc. until 2010.<br />

Accordingly, experts <strong>for</strong>ecast that a new huge market of<br />

domestic in<strong>for</strong>mation household electronics as well as in<strong>for</strong>mation<br />

telecom parts will be created and this will be nurtured as a<br />

next-generation export, with <strong>the</strong> core engine project to link cellular<br />

phones and semiconductors.<br />

It has been revealed that KDC has embarked upon joint development<br />

with venture start-up “Masterimage” holding <strong>the</strong> highest<br />

technology power at home and abroad regarding this technology<br />

to be able to view 3-D screen images without wearing specific<br />

glasses.<br />

The two companies have concluded a strategic agreement <strong>for</strong><br />

R&D, mass production, and marketing including mutual capital<br />

investment.<br />

KDC officials added that <strong>the</strong> Group has a firm supply contract<br />

under way with mobile, multimedia machinery and tools, game<br />

machine development firms and so <strong>for</strong>th.<br />

<strong>With</strong> this mass production line completion as an impetus,<br />

KDC raised its turnover goal in this field alone from an initial 20<br />

billion won (approx. $20.5 million) to 30 billion won (approx.<br />

$30.8 million).<br />

As <strong>the</strong> main project of this year, KDC plans to maximize same<br />

business’ synergy effects by making inroads into <strong>the</strong> multimedia<br />

machinery and tool development and content business of <strong>the</strong> convergence<br />

of broadcasting amd telecom, including 3-D screen<br />

business.<br />

Wine & Women <strong>Korea</strong> - “Wine Around <strong>the</strong> World”<br />

Subscribe Now!<br />

Seoul welcomes a new innovative and inspiring new club<br />

where wine and women are <strong>the</strong> key focus. The Europe-<strong>Korea</strong><br />

Foundation (EKF) announces Wine & Women <strong>Korea</strong>, a new wine<br />

club made by and <strong>for</strong> women and are celebrating its inauguration<br />

on International Women’s Day on March 8th, 2006. This new<br />

club will focus on wine and wine culture(s) from a new perspective<br />

as well as approach wine as a lifestyle. Note: Men are also<br />

welcome to join <strong>the</strong> club.<br />

The “Wine around <strong>the</strong> World” event is organized in cooperation<br />

with a variety of embassies and will feature 8 to 10 winemaking<br />

countries around <strong>the</strong> world,.i.e. France, Germany,<br />

Canada, Hungary, South Africa, Argentina, Switzerland and<br />

many more. Special features include a champagne reception, a<br />

fantastic cabaret show and great lucky draw prizes to be won.<br />

Also, to celebrate International Women’s Day, every woman will<br />

receive a gift! To mark <strong>the</strong> inauguration, <strong>the</strong>re will also be a special<br />

membership offer <strong>for</strong> early registration <strong>for</strong> this event be<strong>for</strong>e<br />

Saturday, March 4, 2006.<br />

The concept of this club, developed by Mrs. Ca<strong>the</strong>rine<br />

Germier-Hamel and Ms. Nicole Risse, was initiated as recent<br />

studies show that wine consumption in <strong>Korea</strong> has enjoyed a constant<br />

growth over <strong>the</strong> past several years. Moreover, this phenomenon<br />

has mainly been driven by women as <strong>the</strong>y are <strong>the</strong> ones choosing,<br />

purchasing and drinking <strong>the</strong> wine, more often so than men.<br />

Wine & Women <strong>Korea</strong> (WWK) will hold monthly “Wine<br />

Focus” ga<strong>the</strong>rings where a speaker, usually a wine sommelier or<br />

wine expert, will discuss different topics i.e. <strong>the</strong> effects of wine<br />

on health, jobs in <strong>the</strong> wine industry, wine tourism, etc. Every<br />

event will feature 6-8 wines <strong>for</strong> tasting, accompanied by a light<br />

dinner. There will also be several special events throughout <strong>the</strong><br />

year, <strong>the</strong> first one being “Wine around <strong>the</strong> World.”<br />

Annual Members of WWK will enjoy a variety of benefits,<br />

including, but not limited to, priority access and discounts on<br />

monthly wine tasting meetings, reduced entrance fee <strong>for</strong> “Wine<br />

Focus” ga<strong>the</strong>rings, periodic newsletter: Through <strong>the</strong> Grapevine,<br />

as well as discounts with our Affiliate Program members, i.e.<br />

restaurants, wine shops, and department stores.<br />

WWK is open <strong>for</strong> all women and men whom are interested in<br />

wine. It also serves as a great networking opportunity <strong>for</strong> its<br />

members. The club is non-profit and situated under <strong>the</strong> umbrella<br />

of EKF. All proceeds generated through <strong>the</strong> club will be donated<br />

to South <strong>Korea</strong>n charity organizations supported by EKF.<br />

Open new Vistas to <strong>the</strong> <strong>IT</strong> World<br />

A reliable partner <strong>for</strong> your business success<br />

<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> giving you <strong>the</strong> right in<strong>for</strong>mation<br />

to survive in a competitive world<br />

Bank Account No.:<br />

Woori Bank 1081-500-252352 KDC<strong>Times</strong><br />

979-055206-13-101<br />

(overseas)<br />

(domestic)<br />

<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>: http://www.ittimes.co.kr<br />

Phone: 82-2-3459-0664, E-mail: info@ittimes.co.kr<br />

7 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 7 9


2006-03-12006.3.410:49AM페이지80001채널맥(3443-0701)<br />

ICT News Panorama<br />

German Foreign Minister Urges <strong>Korea</strong> to Invest<br />

“Fiber-To-The-Home” (FTTH) Experts Converge on Shanghai<br />

On <strong>the</strong> occasion of <strong>the</strong> visit to South<br />

<strong>Korea</strong> of Frank-Walter Steinmeier,<br />

Foreign Minister of Germany, <strong>the</strong><br />

<strong>Korea</strong>n-German Chamber of Commerce<br />

and Industry (KGCCI) organized a special<br />

breakfast meeting on Monday,<br />

February 20, 2006 in cooperation with<br />

<strong>the</strong> German Embassy and <strong>the</strong><br />

Federation of <strong>Korea</strong>n Industries (FKI).<br />

The Foreign Minister was accompanied<br />

by a business delegation comprising<br />

representatives of small and medium-sized<br />

German enterprises specialized<br />

in <strong>the</strong> technology, energy and environmental<br />

sectors.<br />

The welcome address was given by<br />

Mr. Lee, Soo-Young, Chairman of <strong>the</strong><br />

<strong>Korea</strong>n-German Chamber and President<br />

of DC Chemical Co., Ltd. Mr. Lee highlighted<br />

<strong>the</strong> how were united by numerous<br />

common economic interests and <strong>the</strong><br />

intense cooperation between <strong>Korea</strong> and<br />

Germany, reflected in <strong>the</strong> two states’<br />

trade volume of 20 billion US$. He also<br />

emphasized Germany’s great importance<br />

as <strong>Korea</strong>’s main trading partner outside <strong>the</strong> European<br />

Union.<br />

The Federation of <strong>Korea</strong>n Industries (FKI) was represented by<br />

Chairman Kang, Shin-Ho who endorsed Lee’s appeal <strong>for</strong> future<br />

close collaboration. By referring to projects in politics, culture,<br />

society and sports, Mr. Kang pointed out several o<strong>the</strong>r fields<br />

where cross-national cooperation has already proved successful.<br />

Subsequent to this introduction Foreign Minister Frank-Walter<br />

Steinmeier held his speech. He gave a short overview of German<br />

commitment in <strong>Korea</strong>. More than 200 German enterprises are<br />

based in <strong>Korea</strong> - <strong>the</strong> leading conglomerates as well as small and<br />

medium-sized enterprises. The Foreign Minister outlined<br />

Germany’s role as <strong>the</strong> second largest investor in <strong>Korea</strong> and its<br />

determination not only to maintain but to fur<strong>the</strong>r expand its presence<br />

in <strong>the</strong> <strong>Korea</strong>n market.<br />

Mr. Steinmeier emphasised <strong>the</strong> rapid development <strong>Korea</strong> has<br />

gone through within <strong>the</strong> last 20 years resulting in its today’s position<br />

its rise from a primarily agricultural oriented economy to<br />

become an economic power that ranks world’s 11th. Hence this<br />

impressive per<strong>for</strong>mance he called <strong>for</strong> more active participation in<br />

<strong>the</strong> German market. <strong>With</strong>in <strong>the</strong> European Union, <strong>the</strong> worlds<br />

largest single market, Germany provides an excellent infrastructure<br />

and offers best conditions <strong>for</strong> research and development. He<br />

cited Samsung’s withdrawal from Berlin as a ra<strong>the</strong>r un<strong>for</strong>tunate<br />

development.<br />

In order to be winners of globalisation,<br />

greater investment in research and<br />

development will be vital. Both countries<br />

will have to specialize on high quality<br />

products that stand out from <strong>the</strong> mass<br />

market.<br />

Besides economic and political issues<br />

both countries are eagerly awaiting <strong>the</strong><br />

upcoming 2006 Football World Cup<br />

which will be held in Germany from<br />

June to July. Mr. Steinmeier stated that<br />

Germany is looking <strong>for</strong>ward to welcoming<br />

all <strong>Korea</strong>n fans to provide <strong>the</strong>m with<br />

<strong>the</strong> same hospitality that <strong>Korea</strong> provided<br />

<strong>for</strong> Germany during <strong>the</strong> 2002 World<br />

Cup.<br />

The speech of Mr. Steinmeier was<br />

followed by a lively Q&A session, giving<br />

all members <strong>the</strong> chance to discuss<br />

current political and economical matters<br />

with <strong>the</strong> Minister.<br />

Frank-Walter Steinmeier, Foreign<br />

Minister of Germany<br />

ETRI to Hold Various Events to<br />

Commemorate 30th Anniversary<br />

Electronics and Telecommunications Research Institute<br />

(ETRI) is preparing a variety of events in commemoration of <strong>the</strong><br />

30th anniversary of its founding.<br />

ETRI is <strong>the</strong> nation’s biggest state-invested research center in<br />

charge of electronics and in<strong>for</strong>mation & communications with<br />

some 1,850 regular employees.<br />

It spends a total of 500 billion won in budget annually. More<br />

than 90% of <strong>the</strong> total employees are those with master’s degree or<br />

doctorate.<br />

So far this year, it earned a total of 20,000 patents, including<br />

4,400 international patents, and posted 408 billion won in royalty<br />

income by transferring 1,619 kinds of technologies to 3,060 companies.<br />

Its contribution to <strong>the</strong> national economy during <strong>the</strong> past 10<br />

years amounted to 204 trillion won, representing a 46.5-fold of<br />

<strong>the</strong> ETRI’s total investment of 4.4 trillion won.<br />

It plans to hold an international academic seminar in October,<br />

which invites great scholars from <strong>for</strong>eign countries, a concert, and<br />

sports event to celebrate <strong>the</strong> 30th anniversary of its founding.<br />

The members of <strong>the</strong> FTTH Council Asia-Pacific have chosen<br />

Shanghai as <strong>the</strong> location <strong>for</strong> <strong>the</strong>ir Annual General Meeting on<br />

September 20-21. Members will take advantage of <strong>the</strong> meeting to<br />

learn more about <strong>the</strong> FTTH activities and opportunities in China.<br />

Dr. Shoichi Hanatani, President of <strong>the</strong> FTTH Council Asia-<br />

Pacific, and Senior Director Hitachi Communication<br />

Technologies says, “The Asia-Pacific region has by far <strong>the</strong> largest<br />

deployment of broadband fiber access networks in <strong>the</strong> world, but<br />

most of this is concentrated in just a few countries. Much remains<br />

to be done to complete <strong>the</strong> transition from <strong>the</strong> constraint of copper<br />

loops to <strong>the</strong> enormous capacity and rich services that are only<br />

possible on optical fiber-to-<strong>the</strong>-home networks.”<br />

The introduction of FTTH is a global phenomenon. The enormous<br />

capacity of optical fiber access allows businesses and residents<br />

to fit all of <strong>the</strong>ir Internet, Telephone, and TV-Video services<br />

on a single access cable, reducing costs and encouraging <strong>the</strong><br />

creation of fur<strong>the</strong>r new services.<br />

The Council is a group of leading telecom, networking, and<br />

infrastructure companies whose mandate is to promote <strong>the</strong> extension<br />

of fiber access across <strong>the</strong> Asia Pacific region including<br />

Greater China, <strong>Korea</strong>, Japan, SE Asia, India, Thailand and<br />

Australia/New Zealand.<br />

The Asia-Pacific group is <strong>the</strong> newest such Council, having<br />

been <strong>for</strong>mally registered as a non-profit organization early in<br />

2005. It maintains close working links with <strong>the</strong> existing FTTH<br />

Council organizations in North America and Europe.<br />

FTTH Council members represent all areas of broadband<br />

industries, including telecommunications; computing, networking;<br />

system integration; engineering; and content-provider companies;<br />

as well as traditional telecommunications service<br />

providers, utilities and municipalities.<br />

Mr. Hiroshi Yatabe of Furukawa Electric Co., Chair of <strong>the</strong><br />

Council’s Market Development team said: “We have commissioned<br />

research to identify precisely how many FTTH subscribers<br />

and networks <strong>the</strong>re are throughout Asia-Pac. Early numbers indicate<br />

that Asia-Pac has far more FTTH subscribers than all <strong>the</strong><br />

o<strong>the</strong>r regions combined. When we add <strong>the</strong> networks being built in<br />

China today, it’s clear that many parts of Asia will soon have <strong>the</strong><br />

most advanced telecommunications infrastructure in <strong>the</strong> world.”<br />

Mr. Iftikhar Jami, Board Member of <strong>the</strong> Council and Director<br />

of Marketing and Strategy <strong>for</strong> Alcatel Asia-Pac added: “Our participation<br />

in <strong>the</strong> Council gives us <strong>the</strong> insights we need to do business<br />

throughout <strong>the</strong> region. It’s a great way to learn about <strong>the</strong> various<br />

countries and establish business relationships. “<br />

Philips Transfers CryptoWorks Conditional<br />

Access (CA) Activities to Irdeto<br />

Irdeto has streng<strong>the</strong>ned its market position and reconfirms its<br />

place as a top-tier content security player, while Philips will continue<br />

pursuing open-standards <strong>Digital</strong> Rights Management<br />

(DRM).<br />

Royal Philips Electronics (NYSE: PHG, AEX: PHI) and<br />

Irdeto, a world leader in content security and a subsidiary of<br />

multinational media group Naspers (NASDAQ: NPSN and JSE:<br />

NPN), announced that <strong>the</strong>y have reached preliminary agreement<br />

on <strong>the</strong> terms of <strong>the</strong> transfer of Philips’ conditional access<br />

(CryptoTec) business unit to Irdeto. No financial details of <strong>the</strong><br />

transaction were disclosed.<br />

Philips’ CryptoTec business unit develops and sells content<br />

protection (more generally known as “conditional access”) products<br />

such as advanced security systems <strong>for</strong> cable, satellite, terrestrial<br />

and IP networks under <strong>the</strong> name CryptoWorks. In addition to<br />

conditional access <strong>for</strong> digital TV, Irdeto also offers softwarebased<br />

content security <strong>for</strong> IPTV services as well as multiple DRM<br />

and conditional access products <strong>for</strong> premium mobile content and<br />

mobile TV (DMB and DVB-H).<br />

Hans Streng, CEO, Philips <strong>Digital</strong> Networks said, “The conditional<br />

access industry is moving toward consolidation, and Philips<br />

has been looking into various options <strong>for</strong> <strong>the</strong> CryptoTec business.<br />

<strong>Reaching</strong> this agreement with Irdeto is considered to be <strong>the</strong> solution<br />

that offers <strong>the</strong> best future-proof direction <strong>for</strong> customers and<br />

staff. CryptoTec will thus find a new home where conditional<br />

access is <strong>the</strong> absolute core of <strong>the</strong> business. Philips will continue<br />

focusing on promoting open-standards DRM.”<br />

“<strong>With</strong> <strong>the</strong> acquisition of Philips’ CryptoTec, Irdeto will<br />

streng<strong>the</strong>n its position in <strong>the</strong> pay media industry, and will now<br />

have over 300 customers on six continents. Customers using<br />

CryptoWorks will continue to be fully supported and in addition<br />

to this can now also benefit from a broader choice of content<br />

security solutions,” said Graham Kill, CEO of Irdeto.<br />

The acquisition will also enable Irdeto to fur<strong>the</strong>r streng<strong>the</strong>n its<br />

position in China, where it currently already plays a market-leading<br />

role in securing China’s digital television migration, with<br />

nearly 50 customers in that country. Philips CryptoTec employees<br />

will transfer to Irdeto when <strong>the</strong> transaction is completed, which is<br />

expected within <strong>the</strong> next months, subject to customary regulatory<br />

clearances and procedures<br />

8 0 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 8 1


2006-03-12006.3.410:49AM페이지82001채널맥(3443-0701)<br />

ICT News Panorama<br />

AMD and Lenovo Expand Relationship Globally<br />

Intel Core Duo Delivered to Embedded Market<br />

Lenovo will be delivering AMD-powered commercial desktop<br />

computers <strong>for</strong> <strong>the</strong> first time in new markets around <strong>the</strong> world.<br />

AMD (NYSE: AMD) announced its AMD64 technology is now<br />

available in a new line of professional desktop PCs from Lenovo,<br />

marking <strong>the</strong> first time that this pairing will be available worldwide.<br />

The Lenovo 3000 J105 desktop, with a choice of AMD<br />

Athlon¢‚ 64 or AMD Sempron¢‚ processors, offers leading-edge<br />

per<strong>for</strong>mance to small and mid-sized businesses, and is expected<br />

to be available broadly in various international markets, including<br />

<strong>the</strong> United States, Canada, Mexico, <strong>the</strong> United Kingdom, France,<br />

Germany, Russia, Australia, New Zealand and Sou<strong>the</strong>ast Asia.<br />

This announcement builds on <strong>the</strong> considerable success AMD<br />

and Lenovo have shared over <strong>the</strong> past two years in China, where<br />

approximately 50 percent of Lenovo’s desktop systems are powered<br />

by AMD processors. Additionally, Lenovo was one of <strong>the</strong><br />

first PC manufacturers to launch AMD Sempron processor-based<br />

systems, which were well received in China <strong>for</strong> users looking <strong>for</strong><br />

a PC with per<strong>for</strong>mance and features designed to address <strong>the</strong>ir<br />

daily home and business computing needs.<br />

“Today’s launch is yet ano<strong>the</strong>r proof-point of <strong>the</strong> strong commitment<br />

between AMD and Lenovo to provide innovative solutions<br />

to address <strong>the</strong> needs of an increasing base of consumer and<br />

business customers and is ano<strong>the</strong>r example of AMD’s growing<br />

leadership in <strong>the</strong> commercial marketplace,” said Marty Seyer,<br />

senior vice president, Commercial Business and Per<strong>for</strong>mance<br />

Computing, AMD. “Innovation is at <strong>the</strong> heart of what AMD and<br />

Lenovo do, and by offering a choice of AMD processors to commercial<br />

organizations worldwide we continue to see our innovative<br />

AMD64 technology put to use <strong>for</strong> an expanding market of<br />

desktop users.”<br />

“Our customers in China have already seen <strong>the</strong> benefits of<br />

what our two companies have accomplished toge<strong>the</strong>r, and this is<br />

an opportunity to offer more choice to our customers worldwide,”<br />

said Steve Petracca, vice president, Lenovo. “<strong>With</strong> AMD processors,<br />

we’re able to meet a real demand among commercial users<br />

who are looking <strong>for</strong> simplified, af<strong>for</strong>dable computing, helping<br />

small business customers focus on <strong>the</strong> parts of <strong>the</strong>ir business<br />

operations that <strong>the</strong>y need to, instead of worrying about <strong>the</strong>ir computer<br />

systems.”<br />

Targeted at small to mid-sized business users, <strong>the</strong> AMD-powered<br />

Lenovo 3000 J105 desktop will offer a choice <strong>for</strong> customers<br />

between AMD Athlon 64 or AMD Sempron processors, which<br />

both offer <strong>the</strong> added security benefit of Enhanced Virus<br />

Protection (EVP)*. This capability, when enabled by <strong>the</strong><br />

Microsoft Windows¢Á XP Service Pack 2, helps prevent <strong>the</strong> execution<br />

of certain types of malicious viruses, and is designed to<br />

keep home and business users’ data secure. Additionally, both<br />

processors boast AMD’s Cool’n’Quiet¢‚Technology, enabling<br />

overall lower system and processor power consumption. AMD<br />

Athlon 64 processors are designed <strong>for</strong> exceptional per<strong>for</strong>mance<br />

computing with current and upcoming software, while AMD<br />

Sempron processors deliver af<strong>for</strong>dable per<strong>for</strong>mance <strong>for</strong> today’s<br />

value-conscious buyers of desktop PCs.<br />

G Star Secretariat<br />

Invites Game Makers to “E3 2006”<br />

G Star Secretariat is<br />

inviting domestic game<br />

makers to <strong>the</strong> “E3 2006”<br />

to be held in Los Angeles<br />

in May this year.<br />

G Star plans to operate<br />

a <strong>Korea</strong>n pavilion comprising<br />

15 companies at<br />

<strong>the</strong> E3 2006 to be held on<br />

May 10-12 in <strong>the</strong> U.S.<br />

Participating companies<br />

will receive various supports from G Star, including booth<br />

rent, manufacture of joint PR materials, including brochure and<br />

CD, and arrangements of consultations <strong>for</strong> buyers.<br />

In <strong>the</strong> meantime, 17 <strong>Korea</strong>n game makers, consisting of 10<br />

online, five mobile and two console companies, participated in<br />

<strong>the</strong> E3 2005, engaging in $70 million worth of export consultations<br />

and signing $9.4 million worth of export contracts.<br />

<strong>Korea</strong>n Firms to Raise <strong>IT</strong> Spending<br />

by 16.4% in 2006<br />

<strong>Korea</strong>n companies plan to raise <strong>the</strong>ir budgets <strong>for</strong> in<strong>for</strong>mation<br />

and technology (<strong>IT</strong>) by 16.4% this year, Knowledge Research<br />

Group (KRG) said.<br />

Based on its survey of 152 enterprises with a sales volume of<br />

over 200 billion won (approx.$200 million), KRG said that <strong>the</strong><br />

average <strong>IT</strong> budget of <strong>the</strong> respondents was 15.8 billion won this<br />

year, up 16.4% from 2005.<br />

In terms of hardware, <strong>the</strong>y plan to purchase PCs, servers, networks<br />

equipment and storage.<br />

Among software, <strong>the</strong>y are planning to introduce such new<br />

solutions as RFID and BPM, while making persistent investment<br />

in groupware/knowledge management, ERP and in<strong>for</strong>mation protection.<br />

Intel Corporation is providing extended lifecycle<br />

support <strong>for</strong> <strong>the</strong> Intel Core Duo processor used by developers<br />

of embedded solutions, such as industrial control,<br />

test and instrumentation, aerospace, defense and medical<br />

imaging systems.<br />

Embedded system designers increasingly wrestle<br />

with two challenges: balancing per<strong>for</strong>mance with<br />

power efficiency and supporting general purpose and<br />

special purpose functionality in embedded applications.<br />

Intel Core Duo processors provide system designers<br />

with <strong>the</strong> per<strong>for</strong>mance, low power and flexibility to build innovation<br />

into embedded systems.<br />

“Embedded system developers walk a tight-rope, balancing<br />

delivery of higher-per<strong>for</strong>ming systems against power envelope<br />

restrictions,” said Ton Steenman, general manager of Intel’s<br />

Infrastructure Processor Division. “Intel Core Duo processors are<br />

bringing <strong>the</strong> benefits of power efficient, multi-core processing to<br />

bear to help developers offer greater per<strong>for</strong>mance, innovation and<br />

capability in <strong>the</strong>ir embedded solutions.”<br />

Two independent processing cores can support multiple operating<br />

systems simultaneously to provide design-flexibility <strong>for</strong><br />

custom applications. Intel provides a full set of software tools,<br />

including compilers, per<strong>for</strong>mance analyzers and thread checkers,<br />

Oracle Identity Management Spurs<br />

Global Adoption<br />

Strategic acquisitions, customer endorsements, expanded partnerships<br />

and new technologies have solidified Oracle’s leading<br />

position in <strong>the</strong> identity management market<br />

The industry’s most comprehensive, best-in-class identity<br />

management suite, Oracle Identity Management, is experiencing<br />

significant customer and partner momentum, positioning Oracle<br />

as a key player in <strong>the</strong> identity management space in 2006.<br />

Serving as <strong>the</strong> security backbone <strong>for</strong> Oracle Fusion<br />

Middleware, Oracle Identity Management helps customers and<br />

partners decrease security threats across diverse <strong>IT</strong> environments<br />

while helping address <strong>the</strong>ir compliance needs. Recent milestones<br />

include <strong>the</strong> acquisition and successful integration of industry-leading<br />

identity technologies and teams from OctetString, Oblix and<br />

Thor Technologies; rapidly growing global customer roster with<br />

more than 10,000 developer downloads; dedicated internal sales<br />

<strong>for</strong>ce; announcement of <strong>the</strong> Oracle Identity and Access<br />

Management Suite and Oracle Identity Management 10g Release<br />

3; introduction of Oracle Security Developer Tools; receipt of<br />

industry accolades; expanded partnership network; and added support<br />

<strong>for</strong> key industry standards.<br />

to assist developers in maximizing application per<strong>for</strong>mance<br />

and to fully exploit concurrent threading.<br />

“We currently have four designs using <strong>the</strong> Intel<br />

Core Duo processor in various <strong>for</strong>m factors, which<br />

allows us to deliver more features in <strong>the</strong> same footprint<br />

as a single core processor,” said Norbert Hauser, vice<br />

president of marketing <strong>for</strong> Kontron. “These designs<br />

will be used in a wide array of embedded solutions,<br />

such as in communications, medical, gaming and<br />

industrial control where <strong>the</strong>y now are able to integrate<br />

<strong>the</strong> function of previously independent computers onto one single<br />

plat<strong>for</strong>m saving considerable cost and real estate.”<br />

The Intel Core Duo processor combines high per<strong>for</strong>mance<br />

with innovative power management capabilities to minimize<br />

operational costs. Features such as Enhanced Intel SpeedStep<br />

technology enable <strong>the</strong> system to dynamically regulate power to<br />

cores, caches and interconnects in response to changing processing<br />

requirements. The Intel Core Duo processor is supported by<br />

<strong>the</strong> Mobile Intel 945GM Express Chipset, which provides<br />

enhanced graphics, I/O bandwidth, storage speed and reliability<br />

<strong>for</strong> embedded system designs.<br />

“We are using <strong>the</strong> latest power efficient Intel dual-core processor<br />

to develop a high per<strong>for</strong>mance, state-of-<strong>the</strong> art embedded<br />

module that will be used <strong>for</strong> compute-intensive applications,”<br />

said Wade Clowes, vice president <strong>for</strong> RadiSys Corporation.<br />

Intel, <strong>the</strong> world leader in silicon innovation, develops technologies,<br />

products and initiatives to continually advance how<br />

people work and live.<br />

VK Wins <strong>the</strong> Red Dot Design Award<br />

The VK2000, an 8.8 mm super-slim<br />

phone designed and produced by <strong>the</strong><br />

<strong>Korea</strong>n company VK, won Germany’s<br />

‘Red Dot Design Award 2006’, which<br />

has world-class prestige. The Red Dot<br />

Design Award is one of <strong>the</strong> three major<br />

design competitions in <strong>the</strong> world, toge<strong>the</strong>r<br />

with Germany’s iF Design Award and<br />

<strong>the</strong> Industrial Design Excellence Award<br />

(IDEA) of <strong>the</strong> United States.<br />

The VK2000 was developed <strong>for</strong> <strong>the</strong><br />

European-type mobile telecommunication system GSM (The<br />

Global System <strong>for</strong> Mobile Communications). It has a thickness<br />

of only 8.8 mm and weighs only 48 g. The product, sold in 28<br />

countries around <strong>the</strong> world, is said to have enjoyed much popularity<br />

since it was first introduced in <strong>the</strong> market.<br />

8 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES march 2006 _ 8 3


2006-03-12006.3.410:49AM페이지84001채널맥(3443-0701)<br />

Country Report<br />

Mystical Morocco Embraces ICT<br />

On <strong>the</strong> occasion of <strong>the</strong> International<br />

Forum of ICT Strategies and Investment<br />

(IFISI 2006), in Marrakech, from March 1<br />

to 3, 2006, The <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> is pleased<br />

to insert an exclusive special interview<br />

with H.E Mr. Ahmed BOURZAIM,<br />

Ambassador of <strong>the</strong> Kingdom of Morocco. -<br />

Ed<br />

Q: Would you please tell our readers<br />

about this month’s IFISI 2006 in<br />

Marrakech?<br />

A: Under <strong>the</strong> High Patronage of His<br />

Majesty King Mohammed VI, <strong>the</strong><br />

Kingdom of Morocco and <strong>the</strong> Islamic<br />

Development Bank (IDB) organized <strong>the</strong><br />

International Forum of ICT Strategies and<br />

Investment (IFISI 2006), in Marrakech,<br />

from March 1 to 3, 2006.<br />

The major aspect of this Forum, which<br />

is intended to bring a part of <strong>the</strong> solution<br />

to <strong>the</strong> issue of funding of ICT projects, is<br />

its matchmaking methodology, between<br />

projects holders and investors.<br />

In this respect, strategies and<br />

opportunities of ICT investment will be<br />

presented be<strong>for</strong>e and with solution<br />

providers, with regard to a wide range of<br />

sectors such as Healthcare, e-Government,<br />

Banking and Finance, Industry, Energy,<br />

Education, Environment, Agriculture, etc.<br />

Ministers and high ranking officials in<br />

charge of ICTs, economy, trade and<br />

industry, senior officials from national and<br />

international organizations, as well as<br />

representatives of <strong>the</strong> private sector are<br />

expected to take part in this important<br />

Forum, which is to be organized on an<br />

annual basis.<br />

Q: What’s your opinion about<br />

<strong>Korea</strong>-made DMB or Wibro products<br />

as well as <strong>the</strong> adaptation possibilities<br />

of <strong>the</strong>se technologies in Morocco?<br />

A: The <strong>Digital</strong><br />

multimedia broadcasting<br />

(DMB) and wireless<br />

broadband (WiBro) are<br />

two technologies that<br />

<strong>Korea</strong> have developed<br />

and commercialized<br />

recently. I understand<br />

that in <strong>the</strong> Republic of<br />

<strong>Korea</strong> <strong>the</strong>re are high<br />

expectations that <strong>the</strong>ses<br />

next generation<br />

communications and<br />

broadcasting will create<br />

a huge market, serving<br />

as a new growth engine.<br />

In Morocco we are<br />

still to witness this<br />

positive evolution. But a<br />

lot of progress has been achieved in ICT<br />

technologies in general.<br />

Concerning <strong>the</strong> adaptability of this<br />

technology to <strong>the</strong> ICT sector in Morocco, I<br />

think it is more a matter of investment in<br />

additional infrastructures that can serve as<br />

a support <strong>for</strong> <strong>the</strong>ses new technologies. On<br />

<strong>the</strong> o<strong>the</strong>r hand, Morocco can certainly<br />

profit from <strong>the</strong> <strong>Korea</strong>n ICT advanced<br />

experience and I hope that in <strong>the</strong> near<br />

future <strong>the</strong> two countries will engage in a<br />

fruitful co-operation in <strong>the</strong> field of <strong>the</strong>se<br />

new technologies.<br />

Q: How high is <strong>the</strong> <strong>IT</strong> development<br />

level in Morocco at <strong>the</strong> moment?<br />

A: Re<strong>for</strong>ms undertaken over <strong>the</strong> last<br />

decade have helped <strong>the</strong> Moroccan<br />

economy to adjust to <strong>the</strong> new global<br />

realities, emerging as one of <strong>the</strong> most<br />

vibrant economies in <strong>the</strong> Middle East and<br />

Africa. Presently, <strong>the</strong> Moroccan economy<br />

possesses great potentials and comparative<br />

and competitive advantages, <strong>for</strong> export and<br />

investment, in sectors such as Food<br />

Ahmed BOURZAIM, Ambassador of<br />

<strong>the</strong> Kingdom of Morocco<br />

processing, Chemicals<br />

and Para-chemicals,<br />

Textile and Lea<strong>the</strong>r,<br />

Mechanical and<br />

Metallurgical,<br />

Electrical and<br />

Electronics.<br />

Regarding <strong>the</strong> ICTs,<br />

Morocco has made <strong>the</strong><br />

choice of treating this<br />

sector as a national<br />

priority. It hopes to<br />

develop it so as to<br />

emerge as one hub<br />

linking Europe, Africa<br />

and <strong>the</strong> Middle-East<br />

region.<br />

From 1988 to 2002,<br />

<strong>the</strong> growth rate in <strong>the</strong><br />

Moroccan cellular market has exceeded<br />

242 %, making <strong>the</strong> cellular market in<br />

Morocco one of <strong>the</strong> fastest growing, not<br />

only in Africa and <strong>the</strong> Arab world, but also<br />

in <strong>the</strong> world at large.<br />

The number of cellular telephone<br />

subscribers soared from 42,924<br />

subscribers in 1997, to 3.3 million by <strong>the</strong><br />

end of January 2001, and to 10 million in<br />

2004.<br />

The arrival of cyber-caf?s resulted in an<br />

explosion of <strong>the</strong> Internet in Morocco and<br />

<strong>the</strong> total number of cyber caf?s listed<br />

during <strong>the</strong> period from 1999 to 2001<br />

registered a growth rate of 500 percent,<br />

while <strong>the</strong> number of Internet users has<br />

reached 4 million in 2004. Many experts<br />

believe that Morocco is by far one of<br />

Africa’s most advanced countries in terms<br />

of <strong>the</strong> Internet.<br />

Moreover, <strong>the</strong> call centers market is<br />

fast growing in Morocco with a turnover<br />

which rose from 5.7 million US$ in 1999<br />

to 57 million US$ in 2002, 90 % export<br />

related.<br />

In this regard, it is worthwhile to note<br />

that <strong>the</strong> Moroccan work<strong>for</strong>ce is highly<br />

skilled and educated, proficient in French,<br />

English, and Spanish as well as <strong>IT</strong> literate.<br />

It is highly reliable and can deliver worldclass<br />

quality to ensure rapid delivery of<br />

service.<br />

Q: What about <strong>IT</strong> collaboration<br />

between <strong>Korea</strong> and Morocco?<br />

A: The <strong>IT</strong> collaboration between<br />

Morocco and <strong>Korea</strong> started in April 2000<br />

in Rabat where <strong>the</strong> two countries had <strong>the</strong>ir<br />

1st international conference on <strong>the</strong> <strong>the</strong>me<br />

of “cooperation between Morocco and<br />

<strong>Korea</strong> in <strong>the</strong> 21st century”, under <strong>the</strong> joint<br />

auspices of <strong>the</strong> Moroccan Ministry of<br />

Higher Education and KIMA (<strong>Korea</strong>n<br />

Institute of Middle East and Africa).<br />

The Moroccan side used this<br />

opportunity to press <strong>for</strong> fur<strong>the</strong>r promotion<br />

of cooperation between <strong>the</strong> two countries,<br />

with a particular emphasis on <strong>the</strong> <strong>IT</strong><br />

sector.<br />

In <strong>the</strong> pursuit of this objective, <strong>the</strong><br />

“<strong>Korea</strong>-Morocco <strong>IT</strong> Forum” was<br />

organized in Seoul, in January 2002, by<br />

Hankuk University of Foreign Studies and<br />

sponsored by <strong>the</strong> Ministry of In<strong>for</strong>mation<br />

and Communication, <strong>the</strong> Institute of<br />

In<strong>for</strong>mation Technology Assessment and<br />

<strong>Korea</strong> Telecom.<br />

Later <strong>the</strong> <strong>Korea</strong>n side organized two<br />

conferences in Morocco in 2003 and 2005,<br />

aiming at promoting cooperation between<br />

<strong>the</strong> two countries respectively in <strong>the</strong> field<br />

of ICTs and in all sectors including ICTs.<br />

Beside active exchanges of <strong>IT</strong><br />

professionals, <strong>the</strong> two Countries signed <strong>the</strong><br />

Agreement in <strong>the</strong> field of <strong>IT</strong> in May 2001,<br />

which solidified bilateral cooperation in<br />

<strong>the</strong> field of <strong>IT</strong>.<br />

Q: How high do you rate <strong>Korea</strong>’s<br />

<strong>IT</strong> level in general?<br />

A: No doubt <strong>Korea</strong> is one of <strong>the</strong> major<br />

players in <strong>the</strong> world in <strong>the</strong> field of ICTs.<br />

This is demonstrated on <strong>the</strong> ground by <strong>the</strong><br />

fact that two-thirds of <strong>the</strong> <strong>Korea</strong>n<br />

population has mobile phones and more<br />

than 12 million have broadband Internet<br />

access. Fur<strong>the</strong>rmore <strong>the</strong> Republic of <strong>Korea</strong><br />

is currently ranked by <strong>the</strong> United Nations<br />

and <strong>the</strong> International Telecommunication<br />

Union (<strong>IT</strong>U) among <strong>the</strong> top five countries<br />

in <strong>the</strong> <strong>IT</strong> competitiveness worldwide.<br />

We in Morocco recognize and<br />

appreciate <strong>the</strong> high quality of <strong>Korea</strong>n <strong>IT</strong><br />

products. Our market along with good<br />

prospect <strong>for</strong> expansion in <strong>the</strong> region, have<br />

prompted companies like LG Electronics<br />

and Samsung Electronics to establish<br />

important offices in Morocco.<br />

I remain convinced that <strong>Korea</strong> has even<br />

more to give to its people and to <strong>the</strong> world<br />

with regard to ICTs, while at <strong>the</strong> same<br />

time I firmly believe in <strong>the</strong> ability of<br />

<strong>Korea</strong>, <strong>the</strong> 11th economic power<br />

worldwide, in playing a more significant<br />

role in <strong>the</strong> international arena, notably<br />

through <strong>the</strong> streng<strong>the</strong>ning of cooperation<br />

ties in <strong>the</strong> <strong>IT</strong> sector, particularly with<br />

African nations.<br />

Q: Please tell us a bit more about<br />

Morocco’s <strong>IT</strong> policy?<br />

A: Morocco’s achievements in this<br />

field are an excellent showcase of today’s<br />

worldwide liberalization, privatization and<br />

trans<strong>for</strong>mation process. The International<br />

Telecommunication Union (<strong>IT</strong>U)<br />

considers <strong>the</strong> Moroccan experience as a<br />

worthy example <strong>for</strong> o<strong>the</strong>r countries in <strong>the</strong><br />

region to follow.<br />

In <strong>the</strong> field of ICTs, <strong>the</strong> Moroccan<br />

government’s action has always aimed at<br />

securing <strong>the</strong> county’s place in <strong>the</strong> digital<br />

age. As a result, <strong>the</strong> Moroccan<br />

telecommunications infrastructure has<br />

increased in both quantity and quality.<br />

This development was founded on three<br />

major pillars: The institutional<br />

telecommunications re<strong>for</strong>m process,<br />

political democratization and technological<br />

advancement.<br />

The sector represented 2/3 (two third)<br />

of <strong>for</strong>eign investments between 1998 and<br />

2001, generated 1.59 billion US$ in<br />

licensing and 2.27 billion US$ turnover in<br />

2003, representing 4.53 % of <strong>the</strong> GDP.<br />

The French giant “Vivendi Universal” has<br />

invested 2.3 billion US$ in 2001 and 1.5<br />

billion US$ in 2004, <strong>for</strong> <strong>the</strong> acquisition<br />

respectively of 35% and 16 % of <strong>the</strong><br />

capital of <strong>the</strong> historic operator “Maroc<br />

Telecom”.<br />

Licenses have been granted to<br />

international companies such as Space<br />

com, GulfSat Maghreb, Argos/Telenor,<br />

Orbcomm Maghreb, Global Star TESAM,<br />

DataComm Maghreb, Soremar, Thuraya<br />

Maghreb, Inquam Telecom SA, Moratel<br />

SA, Telefonica.<br />

In 2001, “Casablanca Techno Park”,<br />

<strong>the</strong> first of four planned technology parks<br />

opened in Casablanca, and is hosting now<br />

a number of major <strong>for</strong>eign electronics<br />

firms, such as Thomson, Microsoft,<br />

Compaq and Oracle.<br />

Moreover, <strong>the</strong> government has made all<br />

<strong>the</strong> necessary ef<strong>for</strong>ts to make Morocco an<br />

advanced <strong>IT</strong> nation by establishing E-<br />

Morocco strategy toge<strong>the</strong>r with <strong>the</strong> state of<br />

<strong>the</strong> art Techno Park, giving <strong>the</strong> e-<br />

commerce all <strong>the</strong> chances to prosper, and<br />

providing a basis <strong>for</strong> training <strong>IT</strong><br />

professionals.<br />

Q: In which areas would Morocco<br />

like to cooperate with <strong>Korea</strong> in terms<br />

of <strong>IT</strong> collaboration?<br />

A: We certainly look <strong>for</strong>ward to <strong>the</strong><br />

opportunity of fur<strong>the</strong>r developing our<br />

cooperation with <strong>Korea</strong>n firms and<br />

agencies, and we are appreciative of <strong>the</strong><br />

<strong>Korea</strong>n government’s support in this<br />

ef<strong>for</strong>t. Morocco can benefit from <strong>the</strong> rich<br />

<strong>Korea</strong>n experience accumulated over a<br />

short period of time.<br />

The cooperation between <strong>the</strong> two<br />

countries in this field could be<br />

tremendously boosted if adequate funding<br />

is available <strong>for</strong> some <strong>IT</strong> projects to be<br />

carried out in Morocco, by ei<strong>the</strong>r <strong>Korea</strong>n<br />

private or public sectors.<br />

In this regard, major <strong>Korea</strong>n <strong>IT</strong><br />

companies could largely benefit from <strong>the</strong><br />

Moroccan business environment in general<br />

and <strong>the</strong> strategic position of Morocco at<br />

<strong>the</strong> junction between Europe, Africa and<br />

<strong>the</strong> Middle East, as well as from <strong>the</strong><br />

package of incentives granted by <strong>the</strong><br />

Moroccan government to <strong>for</strong>eign<br />

investors.<br />

Cooperation between <strong>the</strong> two countries<br />

could also be fur<strong>the</strong>r expanded by <strong>the</strong><br />

holding of bilateral meetings, such as<br />

“<strong>Korea</strong> Morocco <strong>IT</strong> Forum” at a regular<br />

basis, and above all within <strong>the</strong> framework<br />

of <strong>the</strong> Joint Commission, which by <strong>the</strong><br />

way is scheduled to be held in <strong>the</strong> near<br />

future in Morocco.<br />

8 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 8 5


2006-03-12006.3.410:49AM페이지86001채널맥(3443-0701)<br />

Busan New Port in Full Swing<br />

Celebrating Last 20 Years, Igniting Next 20!<br />

Kanga Assoumou Pierre, king of Grand<br />

Bassam from <strong>the</strong> Republic of Cote d’Ivoire<br />

paid a visit to Busan Port Authority (BPA)<br />

to learn about Busan Port’s management<br />

and operation system as well as to tour<br />

Busan Port on February 8.<br />

The Kingdom of Bassam, cocoa-growing<br />

western region, is about 30 km south of<br />

Abijang, <strong>the</strong> capital of <strong>the</strong> Republic of<br />

Cote d’Ivoire. <strong>With</strong> a population of 1.7<br />

million people, <strong>the</strong> country gained independence<br />

from France in 1960 and has produced<br />

40% of <strong>the</strong> world’s total production<br />

of cocoa.<br />

Busan New Port welcomed its first<br />

international regular shipping line on<br />

February 25.<br />

Busan Port Authority said MSC, <strong>the</strong><br />

world’s second shipping company, signed<br />

a contract with PNC (Pusan Newport<br />

Corporation) to call twice weekly at <strong>the</strong><br />

newly opened port.<br />

The MSC’s call was a jump start to<br />

vitalize Busan New Port which faced difficulties<br />

in attracting cargo since its opening<br />

and <strong>the</strong> <strong>Korea</strong>n government also gained<br />

momentum in developing Busan New Port<br />

into <strong>the</strong> hub port in Nor<strong>the</strong>ast Asia.<br />

The first vessel, LISA, 5048 TEU from<br />

MSC rotating China, Busan, and North<br />

America called at Busan New Port at 10:<br />

30 a.m and 800 containers were handled.<br />

LARA, 2480 TEU vessel from MSC<br />

called at Busan New Port on February 26<br />

Busan Port Authority Hosts Visit by Ivory Coast VIP<br />

In particular, <strong>the</strong> Port of Abijang, <strong>the</strong><br />

largest port in Cote d’Ivoire handled<br />

600,000TEU in 2004 and major shipping<br />

companies such as Maersk Sealand, CMA<br />

CGM, Cosco call at <strong>the</strong> port.<br />

During his visit to BPA, June Suk<br />

Choo, president of BPA briefed him on<br />

Busan port’s management system and<br />

development projects drawing keen interests<br />

from those from <strong>the</strong> Republic of Cote<br />

d’Ivoire. After visit BPA, Mr. Kanga<br />

Assoumou Pierre toured Busan Port and<br />

said that he was so impressed to see <strong>the</strong><br />

huge scale of Busan Port.<br />

and 600 containers were loaded and<br />

uploaded at <strong>the</strong> port. MSC will handle<br />

200,000 to 300,000 TEU at Busan New<br />

Port this year.<br />

PNC said that it is under negotiation<br />

with o<strong>the</strong>r international shipping companies<br />

and added that more shipping lines<br />

will call at Busan New Port.<br />

BPA Bidding Strongly to<br />

Host 2011 IAPH Conference<br />

in Busan<br />

Busan Port Authority (BPA) participated<br />

in <strong>the</strong> recent 7th IAPH Asia/Oceania<br />

Meeting in Karachi, held Feb.14-17 in<br />

Pakistan.<br />

The participation at <strong>the</strong> Meeting provided<br />

good opportunities <strong>for</strong> BPA to establish<br />

international networking with world’s<br />

leading port and logistics companies and<br />

organizations. In particular, BPA used it as<br />

a chance <strong>for</strong> marketing activities and to<br />

make ef<strong>for</strong>ts to host <strong>the</strong> IAPH conference<br />

in 2011 in Busan.<br />

The International Association of Ports<br />

& Harbors (IAPH) aims at enhancing<br />

cooperation and seeking mutual benefits in<br />

<strong>the</strong> ports and shipping industry and 230<br />

port organizations from 90 countries are<br />

<strong>the</strong> regular members.<br />

In 2003, <strong>the</strong> 4th IAPH Asia/Oceania<br />

Meeting was held in Penang, Malaysia, and<br />

<strong>Korea</strong>’s Vice Minister of Maritime Affairs<br />

and Fisheries officially expressed willingness<br />

to host <strong>the</strong> 2011 IAPH conference in<br />

Busan. The final result will be announced<br />

at <strong>the</strong> 25th IAPH conference in 2007.<br />

Last year, <strong>the</strong> President of BPA, June<br />

Suk Choo took part in <strong>the</strong> 6th IAPH conference<br />

held in Shanghai, 2005 and she<br />

asked board members to support Busan to<br />

host <strong>the</strong> IAPH conference in 2011. The<br />

response was positive at <strong>the</strong> Meeting.<br />

INNODESIGN sees <strong>Korea</strong>’s future depending on creative<br />

strength<br />

On <strong>the</strong> occasion of <strong>the</strong> professional design group’s 20th<br />

Anniversary of its founding, INNODESIGN<br />

(www.innodesign.com) will be holding a small function, titled<br />

“Celebrate Last 20, Ignite Next 20 & Beyond!” on March 24, 2006<br />

in its new Nonhyeon-dong headquarters, Seoul, <strong>Korea</strong>.<br />

Looking back at <strong>the</strong> past 20 years, this small function will be a<br />

venue <strong>for</strong> INNODESIGN announcing <strong>the</strong> company’s design<br />

capacity to attain “Innovative <strong>Korea</strong>.”<br />

<strong>With</strong> a firm belief that design is innovative thinking to change<br />

<strong>the</strong> world beyond <strong>the</strong> one to <strong>for</strong>ge a beautiful <strong>for</strong>m, INNODESIGN<br />

in <strong>the</strong> meanwhile has been devoting many ef<strong>for</strong>ts to spread this<br />

idea. “Innovative <strong>Korea</strong>!” is a campaign which CEO & Founder<br />

Kim Young-Se, INNODESIGN is unfolding <strong>for</strong> <strong>the</strong> younger generation<br />

to shape <strong>Korea</strong>’s creative future. Through <strong>the</strong> publication<br />

of his book, entitled “Trend Creator, Innovator”, and numerous<br />

lectures, he has been sharing his insights that <strong>Korea</strong>’s future in <strong>the</strong><br />

21st century depends on creative strength; <strong>the</strong>reby stressing that<br />

design is <strong>the</strong> core competitiveness of <strong>the</strong> nation and even more<br />

youths must become innovators.<br />

CEO Kim is a designer who initiated CIPD (Corporate Identity<br />

through Product Design)” settled as <strong>the</strong> basis of corporate design<br />

management at home and abroad and CUPI (Creating User’s<br />

Personal Identity)’ strategy, a new consumption concept of <strong>the</strong> digital<br />

era, according to INNODESIGN.<br />

Including iriver H10, which Microsoft chairman Bill Gates<br />

praised highly as a leading product of <strong>the</strong> digital lifestyle era, he is<br />

being assessed to acquaint <strong>the</strong> world with <strong>Korea</strong>’s design capability,<br />

through a number of <strong>IT</strong> as well as lifestyle products such as<br />

iriver, as well as Samsung Anycall and so on which lead <strong>the</strong> world<br />

market at <strong>the</strong> moment.<br />

Subscribe Now!<br />

Open new Vistas to <strong>the</strong> <strong>IT</strong> World<br />

A reliable partner <strong>for</strong> your business success<br />

<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> giving you <strong>the</strong> right in<strong>for</strong>mation<br />

to survive in a competitive world<br />

Bank Account No.:<br />

Woori Bank 1081-500-252352 KDC<strong>Times</strong><br />

979-055206-13-101<br />

(overseas)<br />

(domestic)<br />

<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>: http://www.ittimes.co.kr<br />

Phone: 82-2-3459-0664, E-mail: info@ittimes.co.kr<br />

8 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 8 7


2006-03-12006.3.410:50AM페이지88001채널맥(3443-0701)<br />

News Briefs<br />

The Season <strong>for</strong> Venture Association<br />

AGMs<br />

Venture-related associations’ annual<br />

general meetings were held consecutively<br />

in February. First off, <strong>the</strong> <strong>Korea</strong> Venture<br />

Business Women’s Association<br />

(KOVWA) held its AGM on Feb. 27 at<br />

<strong>the</strong> Imperial Palace Hotel, while <strong>the</strong> 7th<br />

Creative Woman Forum. KIBWA (<strong>Korea</strong><br />

<strong>IT</strong> Business Women’s Association) also<br />

launched a ceremony to congratulate <strong>the</strong><br />

launching of its 3rd term executing executives<br />

on Feb. 20 at <strong>the</strong> COEX<br />

Intercontinental, Seoul. In <strong>the</strong> case of<br />

KOVA (<strong>Korea</strong> Venture Business<br />

Association), its general meeting was<br />

held on Feb. 28 at <strong>the</strong> Renaissance Seoul<br />

hotel, along with an invitation lecture by<br />

CEO & Founder Kim Young-se, INN-<br />

ODESIGN regarding ‘Innovation’.<br />

Sri Lanka Thanks <strong>Korea</strong> <strong>for</strong> Helping<br />

Tsunami Victims<br />

chairman Kwon Soon-han.<br />

Iran’s diplomatic function to observe<br />

<strong>the</strong> Islamic Revolution<br />

To commemorate <strong>the</strong> 27th<br />

Anniversary of <strong>the</strong> Islamic Revolution,<br />

<strong>the</strong> Embassy of Iran held a diplomatic<br />

function on Feb. 13 at <strong>the</strong> Lotte Hotel,<br />

Seoul while El Salvador’s Amb. & Dean<br />

of <strong>the</strong> Seoul Diplomatic Corps Alfredo<br />

Ungo, Vice Minister of Environment<br />

Lee Kyoo-yong and o<strong>the</strong>rs were present.<br />

Iran’s Islamic Revolution Day is to<br />

commemorate <strong>the</strong> day marking Islamic<br />

leader Ayatollah Khomeini’s establishment<br />

of an interim revolutionary government<br />

10 days after returning from<br />

exile in France. Iranian Amb.<br />

Jahanbakhsh Mozaffari said that Iran’s<br />

nuclear power program is intended as an<br />

alternative energy source.<br />

<strong>Korea</strong>n public, a spokesman at <strong>the</strong><br />

Embassy said.<br />

Kookmin’s Graduate School of Politics<br />

and Leadership Spreads its Wings<br />

On <strong>the</strong> occasion of its 10th<br />

Anniversary, <strong>the</strong> Graduate School of<br />

Politics and Leadership, Kookmin<br />

University observed it on Feb. 24 at <strong>the</strong><br />

Seoul Plaza. According to president<br />

Kim Moon-hwan, Kookmin University,<br />

this Graduate School not only aims to<br />

contribute to <strong>the</strong> development of democratic<br />

society in an international community,<br />

but also attempts to emphasize <strong>the</strong><br />

education of political leaders who have<br />

integrity and expertise in <strong>the</strong> 21st century.<br />

The Graduate School of Politics and<br />

Leadership was established with <strong>the</strong><br />

purpose of helping professionals understand<br />

domestic and <strong>for</strong>eign political<br />

affairs better.<br />

Celebrating India’s Republic Day<br />

Want to know all about <strong>IT</strong><br />

trends in <strong>Korea</strong> and globally?<br />

Subscribe Now!<br />

Open new vistas to <strong>the</strong> <strong>IT</strong> World.<br />

A reliable partner <strong>for</strong> your business success<br />

<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> provides spot-on in<strong>for</strong>mation<br />

to keep you well in<strong>for</strong>med in<br />

today’s globally-competitive world.<br />

Through a combination of breaking news and<br />

analysis, <strong>the</strong> <strong>IT</strong> <strong>Times</strong> delivers a professional<br />

overview of <strong>the</strong> <strong>Korea</strong>n <strong>IT</strong> industry and indepth<br />

views on key issue that are important to<br />

our needs.<br />

On <strong>the</strong> occasion of <strong>the</strong> country’s 58th<br />

Anniversary of Independence Day, Sri<br />

Lankan Amb. G. Wijayasiri revealed <strong>the</strong><br />

nation’s multi-religious society to <strong>the</strong><br />

invited guests and his friends with priority<br />

given to Buddhism in a reception to<br />

commemorate its National Day, held on<br />

Feb. 4, 2006 in his Seonbuk-dong residence,<br />

Seoul Simultaneously he bade<br />

farewell to his friends in <strong>Korea</strong> be<strong>for</strong>e<br />

his departure. During his speech, he<br />

expressed his special thanks to <strong>the</strong> government<br />

of <strong>Korea</strong> <strong>for</strong> donating generous<br />

support to <strong>the</strong> victims of his country’s<br />

Tsunami. At <strong>the</strong> Sri Lanka Embassy<br />

function, a small group of invited guests<br />

related to <strong>the</strong> trade and travel with <strong>the</strong><br />

country were present, including The<br />

<strong>Korea</strong> Importers Association (KOIMA)<br />

A rare Opportunity to Appreciate<br />

Kazakh Traditional Art<br />

To provide <strong>Korea</strong>n friends with a rare<br />

opportunity to see Kazakh traditional art,<br />

<strong>the</strong> Embassy of Kazakhstan and Lotte Art<br />

Gallery held a Fantasy exhibition of<br />

Tapestry by Kazakh artist Leila Akhmet-<br />

Osman. <strong>With</strong> this exhibition as an impetus,<br />

<strong>the</strong> Embassy looks more o<strong>the</strong>r opportunities<br />

to share Kazakh culture with <strong>the</strong><br />

Ahead of <strong>the</strong> official visit to <strong>Korea</strong><br />

country’s of President Abdul Kalam last<br />

month, <strong>the</strong> Embassy of India observed<br />

<strong>the</strong> nation’s Republic Day at <strong>the</strong><br />

Ambassador’s Itaewon residence, Seoul<br />

while India-related business representatives<br />

were present in large numbers,<br />

including Tata Daewoo, Indian<br />

Overseas Bank, Air India, Chakraa<br />

Indian restaurant and o<strong>the</strong>rs, plus various<br />

members of <strong>the</strong> Seoul Diplomatic<br />

Corps. Indian Amb. N. Parhasaathi<br />

stressed <strong>the</strong> importance of <strong>the</strong> president’s<br />

official visit to <strong>Korea</strong>, referring<br />

to <strong>the</strong> fact that India has a sizeable market<br />

share of <strong>IT</strong> and <strong>IT</strong> enabled services<br />

globally.<br />

Your Details:<br />

Title: Mr. Mrs. Ms. Dr. O<strong>the</strong>r<br />

Family Name:<br />

First Name:<br />

Company:<br />

Address:<br />

Postal Code: Country:<br />

Telephone:<br />

E-mail:<br />

How to Order:<br />

+82-2-3459-0664 info@ittimes.co.kr<br />

http://www.ittimes.co.kr<br />

Payment Details:<br />

Yes! I world like to subscribe <strong>for</strong> <strong>the</strong> following term:<br />

12 months (12 copies):<br />

. The price <strong>for</strong> Asian area (including delivery) is US$156.<br />

. For North America, Europe, and Middle East <strong>the</strong> price is US$174.<br />

. For Africa, Central and South America, and Oceania, <strong>the</strong> price is US$210.<br />

Please charge my card:<br />

Mastercard: Visa:<br />

Cardholder’s Name:<br />

Signature:<br />

Expiry Date:<br />

Bank transfer (KDC <strong>Times</strong>, Wooribank 1081-500-252-352 (overseas)<br />

(KDC <strong>Times</strong>, Wooribank 979-055206-13-101 (domestic)<br />

Name of remitter:<br />

Please bill my company:<br />

Name of Company:<br />

Address:<br />

8 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 8 9


2006-03-12006.3.410:50AM페이지90001채널맥(3443-0701)<br />

2006 Global Exhibition Schedule<br />

Year’s Major World’s Electronics, In<strong>for</strong>mation & Communication Exhibitions<br />

Schedule Title Host Place (Country) Field Host Organization<br />

January<br />

5-8 Int’l CES Las Vegas AV. Communication CEMA<br />

(USA) <strong>Digital</strong> (www.cesweb.org)<br />

8-11 ISS US 2005 Cali<strong>for</strong>nia Semiconductors, devices, SEMI<br />

(USA) equipment materials (www.semi.org)<br />

9-13 Mac World San Francisco Computer-related www.macworld.expo.com<br />

Conference & Expo (USA)<br />

11-13 G<strong>IT</strong>EX Hyderabad Computer & In<strong>for</strong>mation www.gitexhyderabad.com<br />

(India)<br />

Handling-related<br />

15-18 PTC 2006 Honolulu Communications www.ptc.org<br />

(USA)<br />

(including wire & wireless)<br />

18-20 Inter Nepcon Japan Tokyo Big Sight Electronics parts SMT Lead Exhibition Japan<br />

(Japan)<br />

18-20 Electro Test Japan Tokyo Big Sight SMT, Test, Exam. Measuring Lead Exhibition Japan<br />

(Japan)<br />

equipment<br />

18-20 ICP Tokyo Big Sight Semiconductors packaging Lead Exhibition Japan<br />

(Japan)<br />

SMT<br />

18-20 ELE Trade Tokyo Big Sight Electronics parts Lead Exhibition Japan<br />

18-20 PWB Expo Tokyo Big Sight PCB Lead Exhibition Japan<br />

18-20 FOE Tokyo Big Sight Optical Communication Tech. Lead Exhibition Japan<br />

23-25 Electronic India New Delhi Electronic parts, materials www.global-electronics.net<br />

(India)<br />

25-27 FC Expo Tokyo Big Sight Fuel cell Lead Exhibition Japan<br />

26-27 EDS Fair Pacific Yokohama Electronics design Japan Electronics Show<br />

(Japan)<br />

Association<br />

February<br />

1-3 Technical Show Pacific Yokohama Industrial technologies Ganagawa Prefecture<br />

Yokohama (Japan) Industrial Trade Promotion Association<br />

4-8 ISSCC San Francisco Semiconductors Int’l Conference www.isscc.org/isscc<br />

(USA)<br />

5-10 IPC Print Circuit Expo, Anaheim PCB, Electronics manufacturing www.goipchshows.org<br />

APEX<br />

(USA)<br />

6-9 Designcon Santa Clara Semiconductors design www.designcon.com<br />

(USA)<br />

6-9 Voicecon (Spring) Orlando Voice network, IP network www.bcr.com/voicecon<br />

(USA)<br />

8-10 SEMICON <strong>Korea</strong> Seoul Semiconductors equipment, SEMI(www.semi.org)<br />

(<strong>Korea</strong>)<br />

materials<br />

9-11 BES EXPO New Delhi Broadcasting Tech. BESI(www.besindia.com)<br />

(India)<br />

12-14 ISS Europe Amsterdam Semiconductors devices, SEMI(www.semi.org)<br />

(Ne<strong>the</strong>rlands) equipment, materials<br />

13-16 3GSM World Barcelona GSM- 3rd Generation www.3gsmworldcongress<br />

Congress (Spain) (3G) mobile phone .com<br />

13-16 Domotechnical Koeln Home electronics appliances www.domotechnica.com<br />

(Germany)<br />

and parts<br />

15 IPTV Workshop 2006 Seoul IPTV Electronics <strong>Times</strong><br />

(<strong>Korea</strong>)<br />

15-17 SMT/PCB/ Seoul PCB-related Electronics <strong>Times</strong><br />

Nepcon <strong>Korea</strong><br />

16-17 e-Service Manila <strong>IT</strong> service, software www.e-servicephils.com<br />

Philippines<br />

(Philippines)<br />

16-17 Automatic Recognition Osaka Bar code, RFID, etc. Japan Automatic<br />

(Japan)<br />

Recognition System Association<br />

19-24 Micro lithography San Jose Optical equipment www.spie.org/coonferences<br />

(USA)<br />

21-23 Nano Tech Tokyo Big Sight Nano Technologies Nano Tech Executive<br />

(Japan)<br />

Committee<br />

22-23 FMC Forum Tokyo Sankei Plaza FMC-related <strong>for</strong>um E.J. Krause & Asso.<br />

26-Mar. 1 PMA Orlando Photo & Video Tech www.pmai.org<br />

(USA)<br />

28-Mar. 3 GFPC Okinawa FPD-related International meeting SEMI Japan<br />

(www.semi.org/gfpc)<br />

March<br />

6-7 Imbedded Systems Shanghai IC Technology www.esconline.com<br />

Conference<br />

(China)<br />

6-10 DATE Munich Design and Automation www.date-conference.com<br />

(Germany)<br />

7-9 FOSE Washington (USA) <strong>IT</strong>-related www.fose.com<br />

9-15 CeB<strong>IT</strong> Hanover Info-communication tech., German Industrial Expo<br />

(Germany) digital Japan Representatives<br />

10-11 Embedded Systems Shenzhen (China) <strong>IT</strong> technology www.esconline.com<br />

Conference<br />

12-14 Int’l Home & Chicago (USA) Home electronics appliances www.housewares.org<br />

14-16 <strong>IT</strong>EX Las Vegas (USA) Image Technology www.itexshow.com<br />

14-17 von 2006 San Jose (USA) Communication, Internet, Solution www.von.com<br />

21-23 Electronics China Shanghai (China) Electronics parts, manufacturing www.global-electronics.net<br />

devices, optical technology<br />

21-23 SEMICON China Shanghai (China) Semiconductors equipment, materials SEMI(semi.org)<br />

21-23 Broadcast, Cable& Beijing (China) Cable TV-related www.CCBN.cn<br />

Satellite network<br />

23 KM & DEMS Seoul (<strong>Korea</strong>) KM, EDMS Electronics <strong>Times</strong>,<br />

<strong>Korea</strong> Conference<br />

KM/EDMS Association<br />

23-26 PIE Tokyo Big Sight Camera, video products Japan Camera Video Ind.<br />

(Japan)<br />

Asso. (www.pie2005.jp)<br />

26-31 PCB Design Santa Clara (USA) PCB design Conference West www.pcbwest.com<br />

28-30 FPD China Shanghai (China) Flat Panel Display SEMI(www.semi.org)<br />

29-Apr. 1 musikmesse Frankfurt (Germany) Musical Instruments, S/W, H/W Musikmesse Frankfurt<br />

www.messefrankfurt.com<br />

April<br />

3-6 Linux World Boston (USA) Computer-related www.linuxworldxo.com<br />

3-7 Milla Cannes (France) <strong>Digital</strong> contents, bi-directional technology (www.milia.com)<br />

3-7 MiPTV Cannes (France) TV industry and digital contents www.miptv.com<br />

4-6 Semicon Europe Munich (Germany) Semiconductors equipment, materials (SEMI)<br />

4-7 Nepcon China Shanghai (China) Electronics manufacturing www.nepconchina.com<br />

8-9 Imbedded Systems Beijing (China) IC technology Conference www.esconline.com<br />

9-11 NTCA National Show Atlanta (USA) Cable TV-related www.<strong>the</strong>nationalshow.com<br />

17-20 TA<strong>IT</strong>RONICS Taipei (Taiwan) Home appliances, www.taipeitradeshows.com.tw<br />

communication, computer, parts<br />

19-21 Motor Technology Chiba Makuhari Messe Motor technology JMA<br />

(Japan)<br />

19-21 EMC-Noise-related Chiba Makuhari Messe Electric wave noise-related technology JMA<br />

Technology<br />

19-21 Board, Computer Show Chiba Makuhari Messe IC hardware JMA<br />

19-21 Heat-related Chiba Makuhari Messe Heat-proof, cooling,Technology JMA<br />

19-21 Wireless Communication Chiba Makuhari Messe Wireless technology JMA<br />

19-21 Car Electronics Chiba Makuhari Messe Auto, <strong>IT</strong>S JMA<br />

19-21 Electric Source Chiba Makuhari Messe Electric source technology JMA<br />

System Show<br />

19-21 Motion Engineering Show Chiba Makuhari Messe Driving, transmission, control JMA<br />

19-21 R&D, Production, Design Chiba Makuhari Messe R&D, design, production tech JMA<br />

19-21 Fine Tech Japan Tokyo Big Sight (Japan) FPD manufacturing tech JMA<br />

19-21 Laser EXPO Pacific Yokohama Laser devices, optical parts Laser EXPO Secretariat<br />

(Japan)<br />

19-21 OLEDs Asia Singapore OLED-related www.intertechusa.com<br />

24-27 NAB Las Vegas (USA) Broadcasting technology<br />

24-28 Hanover Messe Hanover (Germany) Industry overall, accounting, control German Ind. Expo Japan<br />

Representatives<br />

www.hannovermesse.co.jp<br />

27-28 Wireless Technology Pacific Yokohama Wireless technology E.J. Clause & Associates<br />

(Japan)<br />

30-May 5 Interop Las Vegas (USA) <strong>IT</strong> infra, networking www.interop.com<br />

May<br />

1-5 WC<strong>IT</strong> Austin (USA) <strong>IT</strong> www.wcit2006.org<br />

2-4 CTST Las Vegas (USA) Card, security www.ctst.com<br />

9-11 Nepcon Birmingham (UK) Electronics industry www.nepcon.co.uk<br />

9-11 CeB<strong>IT</strong> Australia Sidney Info communication technology German Ind. Expo Japan<br />

(Australia) Representatives SEMI(www.semi.org)<br />

10-11 Embedded technology Osaka (Japan) IC technology Japan System House<br />

West<br />

Association Secretariat<br />

10-12 E3 EXPO Los Angeles (USA) Entertainment-related www.e3expo.com<br />

10-13 EXPO COMM Seoul (<strong>Korea</strong>) Communication & Mobile tech www.expocomm.com<br />

17-19 Business Show Tokyo Big Sight <strong>IT</strong> overall Business Show Secretariat<br />

18-20 e-messe Ishigawa Info communication, <strong>IT</strong> Ishigawa Info System<br />

kanazawa (Japan) Association<br />

23-25 WinHEC Seattle (USA) Window-related H/W tech www.microsoft.com/whdc/winhec<br />

25 BPM Solution Seoul BPM solution Electronics <strong>Times</strong>,<br />

<strong>Korea</strong> Conference (<strong>Korea</strong>) <strong>Korea</strong> S/W Association<br />

24-26 Legend Industrial Show Osaka (Japan) Legend materials Japan Legend Ind. Assoc.<br />

31-June 2 JPCA Show Kokyo Big Sight (Japan) IC, SMT Japan IC Association<br />

31-June 2 LINUX World EXPO Kokyo Big Sight (Japan) Linux-related<br />

IDG Japan<br />

June<br />

3-9 INFOCOMM Orlando (USA) Display tech, video, audio ICIA (www.icia.org)<br />

4-8 Global Com Chicago (USA) Communication technology www.globalcomm2006.com<br />

4-9 SID San Francisco (USA) Display tech. www.sid.org<br />

5-9 Interop Tokyo Chiba Makuhari Messe Networking-related SEMI Japan<br />

(Japan)<br />

6-7 ISS Japan Osaka (Japan) Semiconductors, devices SEMI Japan<br />

6-8 Movie TV Technology Tokyo (Japan) Movie and TV tech Japan Movie TV Tech Asso.<br />

6-10 Comdex Taipei Taipei (Taiwan) Computer www.taipeitradeshows.com.tw<br />

7-9 ISW Tokyo (Japan) Data memory devices Int’l Disc Drive Assoc.<br />

7-10 Video Sensing Pacific Yokohama (Japan) Video handling tech.<br />

14-16 FPD Taiwan Taipei (Taiwan) FPD SEMI(www.semi.org)<br />

14-16 Cable TV Tokyo Big Sight CATV tech Japan Cable TV Assoc.<br />

14-17 Opt Taiwan Taipei (Taiwan) Optical tech www.pida.org.tw<br />

19-23 COMMUNICA SIA Singapore Info comm. <strong>IT</strong> www.communicasia.com<br />

21-24 SEK 2006 Seoul COEX (<strong>Korea</strong>) Electronics, Info-com Electronics <strong>Times</strong><br />

21-24 <strong>IT</strong> Technomart COEX (<strong>Korea</strong>) Electronics, <strong>IT</strong> Electronics <strong>Times</strong><br />

21-23 Mechanical Elements Tokyo Big Sight Mechanical elements, materials Lead Exhibition<br />

Technology Show (Japan) Japan<br />

21-23 Industrial Virtual Tokyo Big Sight Video display Lead Exhibition<br />

Reality Show<br />

Japan<br />

28-30 SODEC Tokyo Big Sight S/W development environment Lead Exhbn. Japan<br />

28-30 ESEC Tokyo Big Sight Assembly system development Lead Exhbn. Japan<br />

28-30 DW&CRMPO Tokyo Big Sight Data warehouse Lead Exhbn. Japan<br />

28-30 DSE Tokyo Big Sight Data storage tech Lead Exhbn. Japan<br />

28-30 Info Security EXPO Tokyo Big Sight Security-related Lead Exhbn. Japan<br />

28-30 RFID Solution EXPO Tokyo Big Sight RFID Lead Exhbn. Japan<br />

July<br />

6-8 ISOT Tokyo Big Sight Stationery, office articles Lead Exhbn. Japan<br />

6-8 OFMEX Tokyo Big Sight Copy machine, Fax, etc. Lead Exhbn. Japan<br />

6-8 <strong>Digital</strong> Publishing Fair Tokyo Big Sight Contents-related Lead Exhbn. Japan<br />

6-9 Tokyo Int’l Book Fair Tokyo Big Sight Publication business Lead Exhbn. Japan<br />

7-10 SINOCES Qingdao (China) AV, communication, digital www.sinoces.com<br />

10-14 SEMICON West San Francisco (USA) Semiconductors devices, materials (www.semi.org)<br />

12-14 Inter Opt Chiba Makuhari Messe Optical parts and materials Optical Ind. Promotion Assoc.<br />

(Japan)<br />

13-16 Imaging Expo Shanghai (China) Photo, image, printing www.imaging-expo.com<br />

19-21 Wireless Japan Tokyo Big Sight(Japan) Wireless tech E.J. Krause & Associates<br />

24-28 DAC San Francisco (USA) EDA-related www.dac.com<br />

26-27 Imbedded Systems Taipei (Taiwan) IC technology www.esconline.com<br />

Conference<br />

30-Aug. 3 SIGGRAPH Boston (USA) CG technology www.siggraph.org<br />

August<br />

14-17 Linux World San Francisco (USA) Rinux-related www.lynuxworldexpo.com<br />

Conference and EXPO<br />

19-20 Ham Fair Tokyo Big Sight Radio ham-related Japan Ham Fed.<br />

23-25 IMID 2006 Seoul COEX (<strong>Korea</strong>) PDP, LCD, OLED Electronics <strong>Times</strong><br />

22-26 BIRTV Beijing (China) TV, broadcasting www.birtv.com<br />

September<br />

1-6 IFA Berlin (Germany) AV. Info-com. Messe Berlin Japan<br />

Representatives<br />

6-8 IC China Tsuzohu (China) Semiconductors www.ic-china.org<br />

7-12 IBC Amsterdam (Ne<strong>the</strong>rlands) Broadcasting instruments<br />

13-15 Automatic Recognition Tokyo Big Sight Bar code, RFID, etc. Japan Automatic<br />

Exhibition<br />

Recognition Systems Assoc.<br />

13-17 CEDIA Denver (USA) Home <strong>the</strong>ater, home networking www.cedia.net/expo<br />

17-20 CeB<strong>IT</strong> Asia Shanghai (China) Info-com. Tech German Ind. Expo<br />

14-17 <strong>IT</strong> EXPO Busan BEXCO (<strong>Korea</strong>) <strong>IT</strong>-related Electronics <strong>Times</strong> &<br />

Busan 2006<br />

Busan city<br />

20-21 OEM New England (USA) Instruments, parts, materials www.devicelink.com/expo<br />

21-23 Kwangju Info-Com Kwangju Info-com. Kwangju Info Com<br />

Exhibition 2006 (<strong>Korea</strong>) Promotion Assoc.<br />

21-24 A/V Fair Pacific Yokohama Audio visual Japan Audio Assoc.<br />

(Japan)<br />

22-24 Tokyo Game Show Chiba Makuhari Messe (Japan) Game entertainment CESA<br />

25-28 Embedded Systems Boston (USA) IC technology www.esconline.com<br />

Conference<br />

October<br />

3-7 CEATEC Japan Chiba Makuhari Messe Electronics, computer Japan Elect. Show Assoc.<br />

(Japan)<br />

9-13 MIPCOM Cannes (France) TV. Audio visual contents www.mipcom.com<br />

11-13 Kansai Design Intex Osaka (Japan) Info leakage, CAD/CAM Lead Exhibn Japan<br />

Manufacturing Solution Exhibition<br />

11-13 Kansai Mechanical Intex Osaka (Japan) Machines, materials, etc. Lead Exhibn. Japan<br />

Elements<br />

Technology Exhibition<br />

11-15 TA<strong>IT</strong>RONICS Taipei (Taiwan) Electronics, Info-related www.taipeitradeshows.com.tw<br />

13-16 Electronic Asia Hong Kong (China) High-tech-related www.electronicasia.com<br />

13-16 Hong Kong Hong Kong (China) Electronics overall www.hkelectronicsfair.com<br />

Electronics Fair<br />

24-28 Orgatec Cologne(Germany) Office articles & furniture Koeln Expo Japan<br />

Representatives<br />

www.orgatec.com<br />

25-26 UCS 2006 Seoul COEX (<strong>Korea</strong>) Ubiquitous academic meeting Electronics <strong>Times</strong><br />

November<br />

5-8 <strong>IT</strong>PC (Int’l Trade Hawaii (USA) Semiconductors SEMI(www.semi.org)<br />

Partners Conference<br />

7-9 Micro-machine Exhibition Tokyo (Japan) Industries overall Messe Frankfurt Japan<br />

13-15 OLEDs World Summit San Diego (USA) OLED-related<br />

15-17 Imbedded Technology Pacific Yokohama IC technology Japan System House Assoc.<br />

2006 (Japan)<br />

15-17 Inter BEE Chiba Makuhari Messe (Japan) Broadcasting tech<br />

Japan Elect. Show Assoc.<br />

28-29 U-Infra Seoul COEX (<strong>Korea</strong>) Ubiquitous infrastructures National Computerization<br />

Integration Conference Agency, ETRI<br />

December<br />

4-8 <strong>IT</strong>U Telecom World Hong Kong (China) Info-communication overall www.itu.int/world2006<br />

4-8 3G World Congress Hong Kong (China) 3G wireless technology www.3gcongress.com<br />

6-8 Business Show Osaka Intex Osaka (Japan) <strong>IT</strong> overall Business Show Osaka<br />

Secretariat<br />

6-8 International Video Aids Pacific Yokohama Video tech. Comm. Co.<br />

Exhibition<br />

(Japan)<br />

6-8 SEMICON Japan Chiba Makuhari Messe Semiconductors manufacturing SEMI Japan<br />

(Japan)<br />

equipment, materials<br />

6-8 Gauge 2006 Osaka (Japan) Gauge overall Japan Gauge Assoc.<br />

12-15 APMC (Asia Pacific Pacific Yohohama Microwave-related Microwave Exhbn.<br />

Microwave Conference) (Japan) Secretariat<br />

13-15 Microwave Exhibition Pacific Yokohama Microwave technology Microwave Exhbn.<br />

(Japan)<br />

Secretariat<br />

9 0 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 9 1


2006-03-12006.3.410:50AM페이지92001채널맥(3443-0701)<br />

GLORIAD Jobseekers & Openings<br />

How to Be Ready <strong>for</strong> Phone Interviews<br />

When you are asked, “... tell me of your career progression”, it<br />

is difficult to decide just how much you should be saying. You are<br />

probably wondering just how long this answer should be and why<br />

an interviewer asked this question when he or she has already<br />

taken a look at <strong>the</strong> resume. For this question, one must be able to<br />

show <strong>the</strong> ability to speak in concise manner.<br />

This is how one should prepare <strong>for</strong> this question.<br />

1) Talk about what is on your resume in spoken English. DO<br />

NOT REPEAT your resume.<br />

2) Practice summarizing everything on your resume in one sentence.<br />

For example, be ready to talk about your <strong>for</strong>mer company,<br />

job and project in one sentence. Of course, you can give answers<br />

that are longer than one sentence, but if you know how to summarize<br />

everything on your resume, you will sound very confident, and<br />

also very knowledgeable in what you’ve been doing.<br />

Now, you have summarized your career perfectly. You now<br />

have to prepare <strong>for</strong> some follow up questions. An interviewer will<br />

want to learn more about what you have done on your job, in what<br />

scope, how well you did it, and what you can offer to <strong>the</strong> new job.<br />

An interviewer may ask <strong>the</strong> following after you give a summary of<br />

Summary:<br />

A job site <strong>for</strong> those who want to get jobs in <strong>Korea</strong>.<br />

( Both <strong>Korea</strong>ns and Foreigners )<br />

Launched in : 2001. Aug./ Language : English, <strong>Korea</strong>n.<br />

- For <strong>the</strong> companies operating in <strong>Korea</strong> to offer jobs.<br />

- Useful contents <strong>for</strong> those who want to get jobs in <strong>Korea</strong>.<br />

- Provides sources on <strong>the</strong> <strong>Korea</strong>n labor culture.<br />

<strong>Korea</strong>joblink is a site <strong>for</strong> fluent English speakers<br />

and employers to get toge<strong>the</strong>r.<br />

The site is now <strong>the</strong> <strong>for</strong>emost gateway-to-<strong>Korea</strong> site<br />

with visitors from all around <strong>the</strong> globe.<br />

Bestjobs:<br />

Bestjobs is very salient in <strong>the</strong> respect that <strong>the</strong> users are mostly<br />

specialists experienced in <strong>the</strong>ir fields. The quality of <strong>the</strong> members<br />

and <strong>the</strong> job offers are as different as night and day when compared<br />

to o<strong>the</strong>r job portals.<br />

your career progression:<br />

- How big is <strong>the</strong> organization?<br />

- How many people are in your team?<br />

- Who did you report to?<br />

- What is your role in <strong>the</strong> department?<br />

- Why are you considering leaving <strong>the</strong> current position?<br />

- Why did you leave ABC Corp.?<br />

Remember, an interview has to be a conversation between two<br />

parties. That means, you always have to think about what <strong>the</strong> interviewer<br />

will ask next once you give an answer to a question.<br />

Here are some useful expressions in talking about your career.<br />

I started my career at ABC Company.<br />

I joined BCD Corp as a sales manager in 2004.<br />

I was dispatched to work in ano<strong>the</strong>r location due to <strong>the</strong> project.<br />

After <strong>the</strong> project was completed, I left <strong>the</strong> company to go back<br />

to school.<br />

I was transferred to ano<strong>the</strong>r department.<br />

I took <strong>the</strong> chance to work in <strong>the</strong> branch office in Bangkok.<br />

The very best job opening in<strong>for</strong>mation<br />

- Launched in 2001.<br />

- Nearly all <strong>the</strong> job openings of <strong>the</strong> search firms operating in<br />

<strong>Korea</strong> are ga<strong>the</strong>red.<br />

- Focused on job seekers.<br />

- The best job site in quality&quantity.<br />

- Sending customized job in<strong>for</strong>mation by mail.<br />

- Provides resume-sending service on a massive scale<br />

Jobs <strong>for</strong> Foreigners<br />

COMPANY POS<strong>IT</strong>ION WORK S<strong>IT</strong>E CONTACT PHONE No.<br />

ANS <strong>Korea</strong> Marketing executive in Manila Phillipines Manila Phillipines Harry Chung 822-725-2170<br />

CDI Holdings Full-time editor positions Seoul CDI Recruiting Center 822-3444-9402<br />

Clako Intenational Intrnational marketing manager Seoul Terry Kim 822-3663-1001<br />

COTECNA INSPECTION, PHILS., INC Accountant Seoul Josie Unarce 632-638-0240<br />

Damith Nakandala Teacher of English Damith Nakandala 949-1567-6594<br />

DLG Media Typist Steffy Yeon 822-8546-2452<br />

Gentex Corporation Account manager Seoul Bob Farnum 822-772-1800<br />

Gentex Corporation Product/sales engineer Seoul Bob Farnum 822-772-1801<br />

Gentex Corporation Quality manager Seoul Bob Farnum 822-772-1802<br />

Hyundai welding co.,ltd. Welding consumables trade specialists Seoul Sung Min Lee 822-6230-6011<br />

katia video English/French speaking <strong>Korea</strong>n asociate katia herberichs 822-2259-1983<br />

KBS World English News Team Part-time news editor Seoul Kim Dong-hwan 822-781-3716<br />

MRI <strong>Korea</strong> International marketing specilalist Seoul Judy Jang 822-2016-5528<br />

New Horizons <strong>Korea</strong>, Inc. Instructor Seoul JunHyung Yoon 822-723-7815<br />

NewYork Real Estate Agency Marketing manager Seoul Park 822-529-2089<br />

Pharmaceutical Services Corp. Administrator/office manager Roselle Beltran 626-792-1649<br />

Pharmaceutical Services Corp. Administrator/office manager Roselle Beltran 626-792-1649<br />

RTT Asia-Pacific marketing manager Seoul Jeenie Yoo 822-6082-0826<br />

Jobs <strong>for</strong> <strong>Korea</strong>ns<br />

EMPLOYER POS<strong>IT</strong>ION SEARCH FIRM PHONE No.<br />

Consumer product company PR Manager Sodium Search inc. 02-567-4104<br />

Automobile parts company Sales manager <strong>for</strong> seal products Core Search inc. 02-761-6123<br />

Cable TV company Marketing manager People consulting group 02-2016-6600<br />

Conglomerate M&A specialist People consulting group 02-2016-6600<br />

World famous LCD company CVD HW Engineer People consulting group 02-785-2676<br />

Major electronics company Network system engineer People consulting group 02-2016-6600<br />

Conglomerate AF (Auto Focus) developer People consulting group 02-785-2724<br />

Global financial Institutions Credit Risk Manager People consulting group 02-785-2723<br />

Prominent venture company Sales Manager EM Consulting 02-765-2141<br />

Famous <strong>for</strong>eign company Marketing communication manager EM Consulting 02-765-2141<br />

Famous <strong>for</strong>eign company Strategic Marketer EM Consulting 02-765-2141<br />

Conglomerate HR manager EverBrain Consulting 02-551-1025<br />

Online shopping mall company System Administrator EverBrain Consulting 02-551-1023<br />

Embedded device company Circuit designer HiJob 031-711-0311<br />

Chemical company R&D staff HiJob 031-711-0311<br />

Chemical company Application Engineer <strong>for</strong> Polyimide mater HiJob 031-711-0311<br />

Chemical company Chemical Product Sales manager HiJob 031-711-0311<br />

Chemical company Chemical Product Process Engineer HiJob 031-711-0311<br />

Chemical company R&D staff HiJob 031-711-0311<br />

Logistics company DB analyzing staff JM Search 02-785-2810<br />

100% <strong>for</strong>eign owned Automotive company Manufacturing Engineer Next Selection 02-542-9861<br />

100% <strong>for</strong>eign owned Automotive company Production Supervisor Next Selection 02-542-9861<br />

100% <strong>for</strong>eign owned pharmaceutical company Business Development Manager Next Selection 02-542-9861<br />

<strong>IT</strong> company IP QoS researcher SRA-<strong>Korea</strong> 02-2202-3578<br />

<strong>IT</strong> company IP Layer3 researcher SRA-<strong>Korea</strong> 02-2202-3578<br />

Semiconductor company Driver IC engineer SRA-<strong>Korea</strong> 02-2202-3578<br />

KOSDAQ listed company LCD design exp. <strong>Korea</strong> Brain 02-3475-2875<br />

DMB development company Solution S/W developer <strong>Korea</strong> Brain 02-3475-2840<br />

DMB development company DMB, H/W developer <strong>Korea</strong> Brain 02-3475-2840<br />

Venture company RTOS developer <strong>Korea</strong> Brain 02-3475-2805<br />

Embedded systems company Solution developer <strong>Korea</strong> Brain 02-3475-2840<br />

9 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 9 3


2006-03-12006.3.410:50AM페이지94001채널맥(3443-0701)<br />

Company Directory<br />

From this issue, The <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> inserts “Company Directory,” starting from<br />

Mobile Phone Segment. This column is scheduled to insert continuously “Company<br />

Directory” in <strong>the</strong> fields of Mobile Phone, Mobile Phone Parts Repeater, display, Set<br />

Top Box, <strong>Digital</strong> TV, Security, Games, Mobile Solution, SI, Telematics, MP3 Player,<br />

DVR, Post PC, Rechargeable Battery and High Speed Internet.<br />

9 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 9 5


2006-03-12006.3.410:50AM페이지96001채널맥(3443-0701)<br />

<strong>Korea</strong>. Simply Unbeatable<br />

When it comes to investment decisions, nowhere has <strong>the</strong> edge on <strong>Korea</strong><br />

WHY KOREA<br />

Talented Human Resources Substantial Domestic Economy Excellent Profitability Advanced ICT<br />

Environment<br />

Strategic Regional Location Creativity and Innovation State-of-<strong>the</strong>-art Infrastructure<br />

World-class Multinational Companies<br />

Strong Government Support<br />

Stimulating Lifestyle<br />

www.mocie.go.kr<br />

Dedicated to <strong>the</strong> success of <strong>for</strong>eign investment in <strong>Korea</strong>.<br />

www.investkorea.org


2006-03-12006.3.410:50AM페이지98001채널맥(3443-0701)

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!