Reaching for the Stars With Digital Convergence ... - Korea IT Times
Reaching for the Stars With Digital Convergence ... - Korea IT Times
Reaching for the Stars With Digital Convergence ... - Korea IT Times
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<strong>Korea</strong>’s No.1 In<strong>for</strong>mation Technology Journal<br />
MARCH 2006 / Vol. 21<br />
www.ittimes.co.kr<br />
5F, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul, korea(135-832) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)514--7183<br />
<strong>Reaching</strong> <strong>for</strong> <strong>the</strong> <strong>Stars</strong><br />
<strong>With</strong> <strong>Digital</strong> <strong>Convergence</strong><br />
U.S. $8.80 / KOR. 8,500<br />
ISSN 1739-2950<br />
- <strong>Korea</strong>@CeB<strong>IT</strong> 2006 (Cover Story: pages 31~51)<br />
- MIC Policy 2006 u-<strong>IT</strong>839 Strategy (pages 14~15)<br />
- KICS, Time To Loosen Restrictions (pages 16~17)<br />
- Securing <strong>Korea</strong>’s Future Through FDI (pages 22~23)<br />
Price per copy (airmail delivery charge included): Asia US$13.00; North<br />
America, Europe and Middle East US$14.50, Africa, Central and South<br />
America, and South Pacific US$17.50.
2006-03-12006.3.410:47AM페이지2001채널맥(3443-0701)<br />
“Wireless Broadband World Forum 2006”<br />
22~25 May 2006, Hotel Lotte Jamsil, Seoul, <strong>Korea</strong><br />
http://www.wibro-world<strong>for</strong>um.org<br />
Cover-Page<br />
“Toward Successful WiBro(Mobile WiMAX) and 4G”<br />
Hosted by <strong>the</strong> Ministry of In<strong>for</strong>mation & Communication (MIC), <strong>Korea</strong>’s fleet engines of<br />
dynamic and evolving communication science and technology agencies are pleased to invite<br />
global business and technology leaders to join us at <strong>the</strong> “Wireless Broadband World Forum<br />
2006”, where you can also enjoy a leading edge of nationwide dynamic u-<strong>Korea</strong> project.<br />
Proposed agenda will be (subject to change):<br />
WiBro(Mobile WiMAX) <strong>for</strong> First and Second Days<br />
* Standardization, Policies and Services<br />
* System and Terminals<br />
* Business Model, Enterprise and Applications<br />
* Repeaters and Chip Technologies<br />
3G/4G Evolution and Tutorials <strong>for</strong> Third and Fourth Days<br />
* Vision of IMT-Advanced<br />
* 3G Evolution<br />
* Business Models, Systems and Terminals <strong>for</strong> 3G and 3G Evolution<br />
* Systems, Air Interfaces and Networks <strong>for</strong> IMT-Advanced<br />
* Tutorials<br />
Experiencing Commercial WiBro Services and Exhibitions <strong>for</strong> 4 Days<br />
Hosted by<br />
Ministry of In<strong>for</strong>mation & Communication (MIC)<br />
Organized by<br />
The <strong>Korea</strong>n Institute of Communication Sciences (KICS),<br />
Electronics and Telecommunications Research Institute (ETRI),<br />
International Cooperation Agency <strong>for</strong> <strong>Korea</strong> <strong>IT</strong> (ICA)<br />
Sponsored by<br />
KT, SK Telecom, Samsung Electronics, LG Electronics, POSDATA, LG-Nortel, KTF,<br />
LGT, and Etc.<br />
Contact<br />
Organizing Office (Voice: 82-2-720-0908,<br />
Email: wibro@hprco.com,world<strong>for</strong>um@kics.or.kr)<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 3
2006-03-12006.3.410:47AM페이지4001채널맥(3443-0701)<br />
Contents<br />
March 2006 / Vol. 21<br />
31 CeB<strong>IT</strong> Special<br />
<strong>Digital</strong> products with various functions<br />
originating from digital convergence to<br />
make conspicuous showing<br />
28 University/ Kyung Hee Cyber Education<br />
Ubiquitous University Offering Superior Cyber<br />
Education<br />
31 <strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />
32 <strong>Digital</strong> products with various functions originating from<br />
digital convergence to make conspicuous showing<br />
34 Wibro, DMB Overseas Promotion Bureau: DMB<br />
Spreads Wings to Overseas Markets<br />
36 KOSA Leads SW Firms Delegation to CeB<strong>IT</strong> 2006<br />
38 Opening <strong>the</strong> Door to <strong>the</strong> 4G Era<br />
40 Latest Trends in Multimedia Technology<br />
42 New Approaches to e-Trade and Home Security:<br />
INVESTCLUB<br />
44 Poised to Capture Overseas Markets: MultiChannel Labs<br />
46 <strong>Korea</strong>n SMEs at CeB<strong>IT</strong> 2006<br />
49 <strong>Korea</strong>n Firms at CeB<strong>IT</strong> 2006<br />
20<br />
<strong>Korea</strong>: Emerging Design Powerhouse?<br />
6 Publisher’s Message<br />
Wishing <strong>Korea</strong>n Firms Success at CeB<strong>IT</strong> 2006 Hannover!<br />
Expected “M1 Project” to Herald <strong>the</strong> $30,000 Per Capita Era<br />
7 Editorial<br />
Netizens’ Privacy Under Threat<br />
8 Expert Column<br />
The Robot Era-Coming Soon to Households Near You!<br />
10 Opinion<br />
CeB<strong>IT</strong> Offers Golden Opportunities to <strong>Korea</strong>’s SMEs<br />
12 Policy Directions<br />
Balanced Development of Software and Hardware<br />
14 Policy Direction<br />
MIC Unveils its Annual Operations Plan <strong>for</strong> 2006<br />
16 Academia/KICS<br />
Time to Loosen Restrictions<br />
18 New Growth Engine/ Energy<br />
MOCIE Focuses on Energy Creation as New Growth Engine<br />
20 New Growth Engine/ Design Powerhouse<br />
<strong>Korea</strong>: Emerging Design Powerhouse?<br />
22 Open <strong>Korea</strong>/ Invest <strong>Korea</strong> Head<br />
Securing <strong>Korea</strong>’s Future through FDI<br />
24 <strong>IT</strong> Leader/ president Byun Bo-kyung, Kolon Data<br />
Communication<br />
Managing <strong>the</strong> Change from ‘E’ to ‘U’<br />
26 Financing <strong>IT</strong>/ <strong>Korea</strong>n Re<br />
Re, a Reinsurance Firm Poised to Rank Among Global Top 10<br />
by 2020<br />
VoIP/ VON Spring 2006<br />
52 World’s VoIP Experts Head <strong>for</strong> San Jose<br />
53 LG-Nortel: Canadian-<strong>Korea</strong>n Partnerships Making<br />
Waves<br />
55 Samsung Networks: The Customer Comes First<br />
57 Skype: <strong>Korea</strong>’s Premier e-Commerce Community<br />
On <strong>the</strong> Scene Report<br />
58 iPark Beijing: Smoothing <strong>the</strong> Way in China<br />
60 Industry/ SEMI <strong>Korea</strong><br />
SEMICON 2006 Sets New Standards<br />
62 Game Industry/ KAIA<br />
Amusement Arcade Industry Faces Hurdles<br />
People<br />
64 Serving Second Term as KADO president<br />
Deputy Prime Minister Kim Reconsiders Support Project<br />
<strong>for</strong> Top Scientists<br />
KIPO to Shorten Patent Screening Period to 10 Months<br />
65 Former MOCIE Minister Selected as New Head of K<strong>IT</strong>A<br />
52 VoIP/VON Spring 2006<br />
66 New MOCIE Minister Outlines Roadmap <strong>for</strong> Year Ahead<br />
Shin Bak-jae Appointed as Chairman of FORCA<br />
India Special<br />
68 India Super <strong>IT</strong> Power and Paradise of Wellness<br />
70 Incredible India: <strong>Korea</strong>n Flocking to India <strong>for</strong> Healthcare,<br />
Tourism and Buddhist Roots<br />
<strong>IT</strong> Essay<br />
72 Applying <strong>Digital</strong> Technology to <strong>Korea</strong>’s ‘Hallyu’ Boom<br />
74 MIC News<br />
MI Project to Make <strong>Korea</strong> Global Mobile Leader<br />
75 MIC and EUCCK Sign an Agreement <strong>for</strong> <strong>IT</strong> Cooperation<br />
MIC and MOCT Sign MOU on ‘u-City’ Construction<br />
76 ICT News Panorama<br />
Busan Aims to Host <strong>the</strong> 17th World Congress on <strong>IT</strong>S<br />
Samsung Forms Alliance <strong>for</strong> Standardization of Portable <strong>IT</strong><br />
Devices<br />
<strong>Korea</strong> and Guatemala Conclude <strong>IT</strong> Cooperation Agreement<br />
Global Semiconductor Market to Grow 9.5% to $258 billion<br />
84 Country Report<br />
Mystical Morocco Embraces ICT<br />
86 News Panorama<br />
Busan New Port in Full Swing<br />
BPA Bidding Strongly to Host 2011 IAPH Conference in Busan<br />
88 News Briefs<br />
90 2006 Global Exhibition Schedule<br />
92 Jobseekers & Openings<br />
94 Company Directory<br />
Chairman & Publisher<br />
Executive Advisor<br />
President & Publisher<br />
Executive Director<br />
Editor- in- Chief<br />
Senior Editor<br />
Managing Editor<br />
Editorial Director<br />
<strong>IT</strong> Industry Editors<br />
Business Editor<br />
Senior Reporter<br />
Contributing Writers<br />
Staff Reporters<br />
Photorgrapher<br />
Advertising Manager<br />
Art Director<br />
Designers<br />
Internet Manager<br />
Business Manager<br />
Circulation Manager<br />
Administration Manager<br />
PR Manager<br />
Sales & Marketing Manager<br />
Publication Team Manager<br />
Financial Auditor<br />
Financial Team<br />
Correspondents<br />
N.America<br />
Europe<br />
Sou<strong>the</strong>ast Asia<br />
Far East<br />
China<br />
Oceania<br />
SW Asia<br />
M.East<br />
Kim Tae -sub<br />
Han Kon- ju<br />
Monica Jung Younboo<br />
Shin Hyun Doo<br />
Monica Jung Younboo<br />
Peter W.Strydom<br />
Yeo Hong Il<br />
Lee Kyung Hwan<br />
Kim In Ki<br />
Lee Chung Moo<br />
Lee Kang- Soon<br />
Jeffrey D. Bohn<br />
Koo Won-hum<br />
Yeon Choul Woong<br />
Lee Suk Woo<br />
Bluellet Choi<br />
Shin Sung-won<br />
Shin Doo hyo<br />
Kim in-ki<br />
Cho Hee-sang<br />
Ryu Mi Ja<br />
Bok Dong-kyu<br />
Kim Chang ho<br />
Park Mi-Jung<br />
Kim Si-hwan<br />
Kim Rae-ho<br />
Yoon Jong-jin<br />
Yoon Hee-Joo<br />
Choi Eun-kyung<br />
Cheon Hong-joo<br />
James Joo young-hoon<br />
Choi Young-zun. Lee Sung-ki<br />
Lee Jin-bok<br />
Kim Moon-soo<br />
Chun Jong Sung<br />
You In-kyung<br />
Choi Duk-hee<br />
Chung Jung-ja<br />
Overseas Sales/Distribution Agents ( Reference: www.ittimes.co.kr)<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> Guide<br />
Published by KDC <strong>Times</strong> Co of <strong>the</strong> KDC Group<br />
5F, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul,<br />
korea(135-010)<br />
Tel: (82-2)3459-0664//0621/0678/0671~79<br />
Http://www.ittimes.co.kr<br />
E-mail: info@ittimes.co.kr<br />
Under <strong>the</strong> pertinent registration No. RA-09536 on Oct.2, 2003<br />
Advertising<br />
Te l: (82-2)3459-0664 Fax: (82-2)569-5160/69<br />
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Tel : ( 82-2)3459-0678/0583<br />
Subscription Rate by Air Mail<br />
Newsstand in South <strong>Korea</strong>: US$ 7.99(8.500 won)per copy<br />
<strong>With</strong>in South <strong>Korea</strong>: US$86.30(91.800won)per year(12 issues)<br />
Far East:US$129.50per year(12 issue)<br />
Sou<strong>the</strong>ast Asia: US$ 215.80 per year(12 issues)<br />
N. America, Europe, Oceania, SW Asia, M.East: US$ 268.90<br />
Per year ( 12 issues)
2006-03-12006.3.410:47AM페이지6001채널맥(3443-0701)<br />
Publisher’s Message<br />
Editorial<br />
Wishing <strong>Korea</strong>n Firms Success at CeB<strong>IT</strong> 2006 Hannover!<br />
Expected “M1 Project” to Herald <strong>the</strong> $30,000 Per Capita Era<br />
Netizens’ Privacy Under Threat<br />
<strong>With</strong> <strong>the</strong> “M1 Project,” <strong>the</strong> <strong>Korea</strong>n government is one step closer<br />
toward realizing its goal of being “Mobile No.1 Country in <strong>the</strong><br />
World.” We are keeping an eye on <strong>the</strong> fact that <strong>Korea</strong>’s mobile industry<br />
technology and market competitiveness are being considered as <strong>the</strong> most<br />
promising field to accomplish earlier than expected per capita national income<br />
of $20,000 and <strong>the</strong> entry into <strong>the</strong> $30,000 era. We would like to urge <strong>the</strong><br />
Ministry of In<strong>for</strong>mation and Communication (MIC) to fur<strong>the</strong>r ef<strong>for</strong>ts which are<br />
under way under <strong>the</strong> slogan of “100% M-Literacy,” as well as “0% M-Virus” in<br />
order to accomplish 10 million mobile broadband subscribers, and to secure<br />
30% of <strong>the</strong> world’s terminal market, 50% of <strong>the</strong> world mobile terminal core<br />
parts market, as well as 15% of <strong>the</strong> global B3G system market.<br />
Kim Tae-sub<br />
In addition to this M1 Project, MIC’s Wibro & DMB Overseas Promotion Chairman and Publisher<br />
Bureau activities also are attracting hot interest from associated business circles,<br />
as this is considered to be <strong>the</strong> watershed year <strong>for</strong> <strong>Korea</strong>’s DMB or Wibro overseas inroads. As <strong>the</strong><br />
newly established Bureau’s Director-General points out, <strong>Korea</strong>’s approach to <strong>the</strong> overseas markets<br />
through a combination of <strong>the</strong> cutting edges of DMB and Wibro is expected to pay off in a race with<br />
Europe’s DVB-H, whose framework is inferior, including its weak points in terms of sports real<br />
game relay etc. in comparison with our DMB which shows its strengths in sports game relay and disaster<br />
warning systems. We believe that <strong>Korea</strong> DMB’s edge should convince <strong>for</strong>eign mobile network<br />
operators that our DMB could offer golden business opportunities in Europe.<br />
Also, since <strong>the</strong> government selected intelligent robots as one of <strong>the</strong> 10 new growth engines of <strong>the</strong><br />
economy, it is necessary to make <strong>the</strong> best use of investment and adequately assign <strong>the</strong> roles to be<br />
taken up by those seeking to commercialize <strong>the</strong> technologies. To highlight <strong>the</strong> importance of robot<br />
power, in this month’s issue we feature a special contribution by ETRI president Yim Chu-hwan. As<br />
he explained in detail, <strong>the</strong> government <strong>for</strong> example needs to promote trial projects with public procurement<br />
programs and provide assistance to SMEs to streamline <strong>the</strong> investment and create a new<br />
market. Above all, it needs to facilitate businesses to have a mindset to make continued investments.<br />
Moreover, comprehensive government assistance is required so that division of roles among participants<br />
can be well-organized.<br />
On <strong>the</strong> overseas exhibition front, <strong>the</strong> CeB<strong>IT</strong> 2006 Hannover, Germany which will kick off from<br />
March 9, is promising to offer golden opportunities <strong>for</strong> <strong>Korea</strong>’s large <strong>IT</strong>-related companies as well<br />
as SMEs, opening <strong>the</strong> stage <strong>for</strong> displaying latest technologies of digital convergence. In that respect,<br />
<strong>the</strong> Cover Story of <strong>the</strong> March issue of The <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> explores some of <strong>the</strong> benefits which <strong>the</strong><br />
2006 CeB<strong>IT</strong> 2006 will provide <strong>Korea</strong>n participants, as its includes <strong>the</strong>ir state-of-<strong>the</strong>-art latest technologies<br />
and products plus an in-depth report, by president Eugene Jun, <strong>the</strong> Incheon In<strong>for</strong>mation<br />
Technology Industry Promotion Agency, regarding <strong>the</strong> CeB<strong>IT</strong> 2006.<br />
We wish all participating companies success in Hannover!<br />
Kim Tae-sub<br />
The thorny issue of Internet privacy and identity <strong>the</strong>ft<br />
has again been making headlines in South <strong>Korea</strong> over<br />
<strong>the</strong> past weeks, following <strong>the</strong> disclosure that hackers had<br />
stolen <strong>the</strong> identities of more than 200,000 people who<br />
had registered <strong>for</strong> <strong>the</strong> popular online game, Lineage.<br />
More than two million <strong>Korea</strong>ns are apparently registered<br />
users of <strong>the</strong> game, owned by <strong>the</strong><br />
company NCSoft.<br />
This breach of privacy<br />
predictably resulted in a public<br />
outrage over <strong>the</strong> issue of identity<br />
security, which has <strong>for</strong>ced <strong>the</strong><br />
government to step in and take<br />
measures to protect Netizens from<br />
such crimes.<br />
The Ministry of In<strong>for</strong>mation<br />
and Communication (MIC)<br />
<strong>the</strong>re<strong>for</strong>e announced on Feb. 16<br />
that it would launch an antiidentification<br />
<strong>the</strong>ft campaign by<br />
reviewing subscription policies of<br />
100,000 local websites to check<br />
whe<strong>the</strong>r <strong>the</strong>y leaked resident<br />
registration numbers and o<strong>the</strong>r<br />
personal in<strong>for</strong>mation. In addition, <strong>the</strong> ministry is<br />
considering banning Internet sites from using <strong>the</strong><br />
resident numbers <strong>for</strong> confirming <strong>the</strong> identification of<br />
new subscribers.<br />
NCSoft, South <strong>Korea</strong>’s largest game company, said<br />
that it would adopt a mobile-phone certification system<br />
after receiving severe damage to its credibility. The firm<br />
planned to implement <strong>the</strong> new system by <strong>the</strong> end of<br />
February, which will prevent hackers from using o<strong>the</strong>r<br />
peoples’ personal in<strong>for</strong>mation to create game accounts.<br />
Besides NCSoft, most of <strong>Korea</strong>’s gaming portals or<br />
Internet sites are mandating new subscribers to provide<br />
<strong>the</strong>ir names and resident registration numbers. When<br />
ending up in <strong>the</strong> hands of criminals, citizenship numbers<br />
become dangerous because <strong>the</strong>y include so much<br />
personal, sensitive in<strong>for</strong>mation. The 13-digit number<br />
system used on <strong>Korea</strong>ns’ resident registration cards is a<br />
combination of birth date, gender, <strong>the</strong> first registration<br />
region and registration order.<br />
In this sense, <strong>the</strong> MIC faces a dilemma because<br />
frequent use of resident numbers is risky - yet <strong>the</strong> realname<br />
system is needed to stop unscrupulous Web users<br />
from posting libelous photographs,<br />
video footage or remarks, which is<br />
ano<strong>the</strong>r emerging social problem.<br />
For this reason, <strong>the</strong> MIC last<br />
year introduced a new online<br />
identification system based on five<br />
alternative types of foolproof ID to<br />
replace <strong>the</strong> resident numbers.<br />
However, this praiseworthy<br />
initiative has not been widely<br />
accepted because most Internet<br />
portals refuse to adopt any one of<br />
<strong>the</strong>m, claiming it would impose a<br />
substantial financial burden to set<br />
up new databases. In fact, <strong>the</strong>y have<br />
no obligation to do so because <strong>the</strong><br />
policy is just a guideline, not a<br />
coercive measure.<br />
In this climate, NCSoft also looks set to phase in a<br />
new system while, at <strong>the</strong> same time, neglecting <strong>the</strong> MIC<br />
project. Instead of moving to one of <strong>the</strong> five new<br />
alternatives, it has decided to complicate things <strong>for</strong><br />
identity thieves while basically depending on <strong>the</strong> use of<br />
resident numbers. The new sign-up system, which will<br />
be introduced by NCSoft, will require people to enter<br />
<strong>the</strong>ir mobile phone numbers toge<strong>the</strong>r with resident<br />
numbers.<br />
Although <strong>the</strong> MIC has yet to decide whe<strong>the</strong>r or not it<br />
will make it compulsory <strong>for</strong> firms to adopt <strong>the</strong> new<br />
<strong>for</strong>mula, it is clear that urgent and decisive intervention<br />
by government is needed to prevent a repetition of <strong>the</strong><br />
Lineage fiasco. The measures introduced by Lineage<br />
and its counterparts are unlikely to be sufficient<br />
deterrence to <strong>the</strong> new breed of Cyber criminals.<br />
6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 7
2006-03-12006.3.410:47AM페이지8001채널맥(3443-0701)<br />
Expert Column<br />
The Robot Era--Coming Soon<br />
to Households Near You!<br />
Intelligent robots selected as one of <strong>the</strong> 10 new growth<br />
engines of <strong>the</strong> <strong>Korea</strong>n economy<br />
By Yim Chu-hwan<br />
Robots are fast emerging as partners in<br />
our daily lives. According to a recent<br />
survey by <strong>the</strong> news media, it was<br />
found out that a robot cleaner was chosen<br />
as <strong>the</strong> second most wanted item after PDP<br />
TV among <strong>the</strong> electronic goods considered<br />
by brides to be necessary <strong>for</strong> marriage<br />
gifts. In <strong>the</strong> case of Japan, too, robots have<br />
become cherished items to elderly people.<br />
It has been reported that elderly people in<br />
Japan are taking care of Aibo robot dogs as<br />
if <strong>the</strong>y were <strong>the</strong>ir offspring. Moreover,<br />
Paro, <strong>the</strong> <strong>the</strong>rapeutic robot seal, is said to<br />
give com<strong>for</strong>t to elderly patients in hospitals.<br />
In this manner, intelligent robots are<br />
anticipated to faithfully execute <strong>the</strong> role as<br />
friendly partners to elderly people at a time<br />
of <strong>the</strong> society’s transition into an aged society.<br />
It seems that it is not a thing of <strong>the</strong> distant<br />
future wherein robots will become<br />
partners to our leisurely lives and provide<br />
us with knowledge-based services.<br />
In addition to <strong>the</strong> examples a<strong>for</strong>ementioned,<br />
it is thought that intelligent robots,<br />
mounted with ever more advanced functions,<br />
will be utilized in various fields to<br />
per<strong>for</strong>m special tasks that include not only<br />
those of medical service and national<br />
defense but also public facility control at<br />
major sites and operations to be carried out<br />
under extreme conditions.<br />
In 2002, <strong>the</strong> government selected intelligent<br />
robot as one of <strong>the</strong> 10 new growth<br />
engines of <strong>the</strong> economy. Since <strong>the</strong>n, <strong>the</strong><br />
government has played a leading role in<br />
presiding over R&D activities while <strong>the</strong><br />
private sector, which includes large conglomerates<br />
as well as dozens of small and<br />
mid-sized venture firms, has strived to<br />
develop robots <strong>for</strong> <strong>the</strong>ir commercial use.<br />
In order to bear fruit from such an<br />
endeavor, it is necessary to make <strong>the</strong> best<br />
use of investment and adequately assign<br />
<strong>the</strong> roles to be taken up by those seeking to<br />
commercialize <strong>the</strong> technologies. To<br />
streamline <strong>the</strong> investment and create a new<br />
market, <strong>the</strong> government, <strong>for</strong> instance,<br />
needs to promote trial projects with public<br />
procurement programs and provide assistance<br />
to SMEs. Above all, it needs to facilitate<br />
businesses to have a mindset to make<br />
continued investment.<br />
Moreover, comprehensive government<br />
assistance is required so that division of<br />
roles among participants can be well organized.<br />
By doing so, SMEs can concentrate<br />
on developing high-tech parts and modules<br />
while large conglomerates can devote <strong>the</strong>ir<br />
energies to such tasks as systems integration<br />
and packaging. On <strong>the</strong> part of research<br />
institutions, too, <strong>the</strong>y can focus on developing<br />
technologies <strong>for</strong> <strong>the</strong> production of<br />
standard components with high completion<br />
rates and make technology innovations and<br />
transfers.<br />
From <strong>the</strong> technological standpoint, it is<br />
true that <strong>Korea</strong> is a little behind when compared<br />
with Japan and o<strong>the</strong>r advanced countries<br />
in <strong>the</strong> field of robot hardware.<br />
However, <strong>Korea</strong> has gained world recognition<br />
<strong>for</strong> its technological prowess in <strong>the</strong> <strong>IT</strong><br />
field. Helped by such technological<br />
strength, combined with <strong>the</strong> utilization of<br />
new <strong>IT</strong> technologies, <strong>the</strong> automobile industry,<br />
<strong>for</strong> example, is witnessing added values<br />
being created with <strong>the</strong> effect of reviving<br />
<strong>the</strong> industry as a whole.<br />
Similarly, <strong>the</strong> robot industry, too, is<br />
anticipated to see new values and markets<br />
being created through <strong>the</strong> industry’s convergence<br />
with <strong>IT</strong> technologies despite<br />
Yim Chu-hwan,<br />
president of ETRI<br />
technological weakness in hardware. In<br />
this vein, <strong>the</strong> Ministry of In<strong>for</strong>mation and<br />
Communication has proposed a new paradigm<br />
dubbed “Ubiquitous Robot<br />
Companion (URC)” <strong>for</strong> advancing <strong>the</strong><br />
robot industry.<br />
The Robot Age of one robot <strong>for</strong> every<br />
household is <strong>for</strong>ecast to come to us soon.<br />
Moreover, it will be possible to experience<br />
various in<strong>for</strong>mation services based on converged<br />
functions such as cleaning, home<br />
security, and entertainment. As a matter of<br />
fact, a trial operation of robots, and specifically<br />
64 multi-functional robots placed in a<br />
house, has already been per<strong>for</strong>med in late<br />
last year as part of <strong>the</strong> government’s URC<br />
project. Moreover, <strong>the</strong> government plans to<br />
launch a similar trial service to several<br />
thousand households later this year <strong>for</strong> <strong>the</strong><br />
widespread use of multi-functional<br />
“national robots” to be supplied at around<br />
one million won.<br />
In <strong>the</strong> “Ubiquitous Age,” tailor-made<br />
in<strong>for</strong>mation services provided by intelligent<br />
robots will be readily available, since in<strong>for</strong>mation<br />
terminals connected to both <strong>the</strong> fixed<br />
and wireless network will be present at every<br />
corner of human life. The brain part of an<br />
intelligent robot needed to provide services<br />
one after ano<strong>the</strong>r will be controlled and operated<br />
by a mighty central server capable of<br />
recognizing various situations.<br />
In order to expedite such life-convenient<br />
intelligent age of robots, <strong>the</strong> industry,<br />
academia and research institutions should<br />
join <strong>for</strong>ces and do <strong>the</strong>ir best on <strong>the</strong>ir part.<br />
Moreover, comprehensive assistance by<br />
<strong>the</strong> government, too, should be carried out<br />
at <strong>the</strong> same time.<br />
What time weakens, nature can streng<strong>the</strong>n.<br />
It can add years to life. It can ease <strong>the</strong> stress of modern living. And it<br />
can even improve immunity. It’s <strong>the</strong> ‘science of life’, and as old as mankind.<br />
It uses self-knowledge and self-care to bring harmony to your mind,<br />
body and soul - with secrets ga<strong>the</strong>red from leaves, flowers, roots,<br />
oils and stones, Ayurveda will nourish you. Much like Incredible !ndia.<br />
8 _ March 2006 KOREA <strong>IT</strong> TIMES
2006-03-12006.3.410:47AM페이지10001채널맥(3443-0701)<br />
Opinion<br />
Lights to <strong>the</strong> world, love to our neighbours.<br />
CeB<strong>IT</strong> Offers Golden<br />
Opportunities to <strong>Korea</strong>’s SMEs<br />
By Eugene Jun<br />
Eugene Jun, president of <strong>the</strong> Incheon<br />
In<strong>for</strong>mation Technology Industry<br />
Promotion Agency (I<strong>IT</strong>PA)<br />
CeB<strong>IT</strong> Hannover, one of <strong>the</strong> world’s<br />
most acclaimed exhibitions in <strong>the</strong> field<br />
of in<strong>for</strong>mation and telecommunications,<br />
will kick off its 21st annual event on<br />
March 9.<br />
In 2005, <strong>the</strong> exhibition certainly lived up<br />
to its reputation as a world-renowned showcase<br />
<strong>for</strong> <strong>IT</strong> products, with <strong>the</strong> participation of<br />
6,246 companies from 69 countries, demonstrating<br />
<strong>the</strong>ir technological prowess to over<br />
470,000 visitors.<br />
For this year, too, global companies such<br />
as Microsoft, IBM, Dell and HP have been<br />
preparing <strong>for</strong> <strong>the</strong> event determined not to<br />
dent <strong>the</strong>ir reputations. On <strong>Korea</strong>’s part, too,<br />
such big names as Samsung and LG are set<br />
to take part, while KOTRA and <strong>the</strong> <strong>Korea</strong><br />
Electronics Association plan to assist small<br />
and mid-sized <strong>IT</strong> enterprises (SMEs) <strong>for</strong><br />
<strong>the</strong>ir participation in <strong>the</strong> <strong>Korea</strong>n Pavilion<br />
with 124 booths.<br />
To SMEs in <strong>the</strong> <strong>IT</strong> field, CeB<strong>IT</strong>,<br />
Hannover, Germany is highly important.<br />
Whereas <strong>the</strong> CES held annually in Las<br />
Vegas in <strong>the</strong> United States in <strong>the</strong> early part of<br />
<strong>the</strong> year has a distinct characteristic of being<br />
a showroom <strong>for</strong> displaying new products,<br />
CeB<strong>IT</strong> has maintained its fame as an exhibition<br />
where <strong>IT</strong> companies reap <strong>the</strong> fruits<br />
through <strong>the</strong> signing of contracts with buyers.<br />
For some time, <strong>Korea</strong>n companies have<br />
taken part in CeB<strong>IT</strong> and satisfactorily<br />
demonstrated <strong>Korea</strong>’s strength in <strong>the</strong> <strong>IT</strong><br />
field. In <strong>the</strong> case of Incheon-based <strong>IT</strong> companies,<br />
too, 13 companies have succeeded last<br />
year in concluding contracts worth 23.58<br />
million dollars. In some cases, <strong>the</strong> contract<br />
money has far surpassed a company’s yearly<br />
revenue.<br />
For <strong>the</strong> past three years, <strong>Korea</strong>’s <strong>IT</strong><br />
industry has led <strong>the</strong> nation’s economy with a<br />
19% growth on average, accounting <strong>for</strong><br />
about 15% of <strong>the</strong> GDP and 27% of exports.<br />
It has secured <strong>the</strong> world’s top competitiveness<br />
in <strong>the</strong> fields of semiconductors, mobile<br />
phones and PDPs while quite a number of<br />
competitive SMEs have also sprung up.<br />
Never<strong>the</strong>less, <strong>the</strong> energetic <strong>IT</strong> industry is virtually<br />
dependent on a few conglomerates.<br />
From <strong>the</strong> perspective of job-creation, SMEs<br />
acting as <strong>the</strong> basis of <strong>the</strong> nation’s economy,<br />
<strong>the</strong> competition in <strong>the</strong> domestic market has<br />
become ever fiercer, with a limited market.<br />
Moreover, <strong>the</strong>se SMEs are faced with growing<br />
difficulties due to <strong>the</strong> relentless chase by<br />
latecomers of developing nations, including<br />
China. Under such circumstances, I would<br />
like to make few suggestions to <strong>Korea</strong>n <strong>IT</strong><br />
SMEs to capitalize on <strong>the</strong> CeB<strong>IT</strong> and<br />
become world-renowned global companies.<br />
Firstly, it is important that <strong>the</strong>y unfold<br />
marketing and compete in overseas markets<br />
with <strong>the</strong>ir own brands. For some time, many<br />
<strong>IT</strong> companies have adopted <strong>the</strong> Original<br />
Equipment Manufacturer (OEM) method <strong>for</strong><br />
export as <strong>the</strong>y have regarded it to be less<br />
risky, possibly due to <strong>the</strong> considerable hurdles<br />
in making inroads into overseas markets.<br />
And yet, <strong>the</strong>se companies should do away<br />
with <strong>the</strong> practice of engaging in price competition<br />
with rival companies from developing<br />
nations <strong>for</strong> <strong>the</strong> sake of creating high values<br />
and securing mid and long-term marketing<br />
channels. They should compete with <strong>the</strong>ir<br />
own brands while properly managing buyers<br />
from drifting away and enhancing <strong>the</strong> market<br />
recognition of <strong>the</strong>ir brands. Since CeB<strong>IT</strong><br />
Hannover is <strong>the</strong> world’s top stage <strong>for</strong> buyers,<br />
it is time to find ways to overcome challenges<br />
in <strong>the</strong> global market through one’s<br />
own brands, however difficult and tiresome<br />
it may be.<br />
Secondly, it is advantageous to make <strong>the</strong><br />
best use of <strong>IT</strong> promotion agencies at home<br />
and abroad. As <strong>the</strong>re will be more than 6,000<br />
companies immersed in stiff competition <strong>for</strong><br />
marketing at CeB<strong>IT</strong>, it is essential to secure<br />
overseas distribution channels and unfold<br />
various sales activities. However, it requires<br />
time and energy to have a good grasp of local<br />
markets and prepare countermeasures.<br />
Today, <strong>IT</strong> promotion agencies, including<br />
KOTRA and <strong>the</strong> <strong>Korea</strong> Electronics<br />
Association, share in<strong>for</strong>mation on overseas<br />
markets and have been engaged in a mission<br />
to assist <strong>the</strong> carefully-selected <strong>IT</strong> companies<br />
seek opportunities overseas under <strong>the</strong><br />
umbrella of “<strong>IT</strong> <strong>Korea</strong>.” Accordingly, if one<br />
makes <strong>the</strong> best use of putting such cooperation<br />
into practice, one can bring about new<br />
breakthroughs by saving considerable time<br />
and money and raise <strong>the</strong> chances of a business<br />
success.<br />
Thirdly, <strong>the</strong> benefits of participating in<br />
overseas exhibitions can be elevated only<br />
when sought relentlessly. An instance of this<br />
can be seen in a company that succeeded in<br />
concluding a contract through a re-encounter<br />
with a buyer at G<strong>IT</strong>EX following a similar<br />
one at CeB<strong>IT</strong>. By making prearrangements<br />
with buyers <strong>for</strong> encounters at Hannover, one<br />
can expand human networking. Moreover,<br />
when one wins <strong>the</strong> confidence of buyers<br />
through continuous participation in exhibitions<br />
and contacts with buyers, <strong>the</strong> subsequent<br />
fruits will be enriched.<br />
The competition among nations and companies<br />
in <strong>the</strong> world <strong>IT</strong> market is growing<br />
more and more intense. If it were not a global<br />
<strong>IT</strong> company with a worldwide network, <strong>the</strong><br />
opening of overseas markets by SMEs alone<br />
is thought to be extremely difficult.<br />
Moreover, <strong>the</strong> stiff competition among<br />
SMEs and <strong>the</strong> business environment surrounding<br />
<strong>the</strong> world market have become and<br />
continue to be more unfavorable to SMEs<br />
with <strong>the</strong> passing of time. Never<strong>the</strong>less, <strong>the</strong><br />
future prospects are bright, as <strong>Korea</strong>’s image<br />
as a high-tech power has already been disseminated<br />
and <strong>the</strong> expectations <strong>for</strong> “<strong>IT</strong><br />
<strong>Korea</strong>” have resulted in <strong>the</strong> choosing of<br />
<strong>Korea</strong>n products. I hope that <strong>Korea</strong>n SMEs<br />
in <strong>the</strong> <strong>IT</strong> field can expand <strong>the</strong>ir technological<br />
power and growth prospects through 2006<br />
CeB<strong>IT</strong> and lay <strong>the</strong> basis <strong>for</strong> becoming<br />
invaluable players on <strong>the</strong> global scene.<br />
1 0 _ March 2006 KOREA <strong>IT</strong> TIMES
2006-03-12006.3.410:47AM페이지12001채널맥(3443-0701)<br />
Policy Directions<br />
Assemblyman calls <strong>for</strong> balanced<br />
development to ensure global<br />
competitiveness through quality<br />
institutional foundation<br />
Balanced Development of Software and Hardware<br />
The government should seek<br />
balanced development of software<br />
and hardware industries this year to<br />
upgrade <strong>the</strong> competitiveness of <strong>the</strong><br />
nation’s <strong>IT</strong> industry, Lee Hae-bong,<br />
chairman of <strong>the</strong> Science Technology<br />
In<strong>for</strong>mation and Communication<br />
Committee of <strong>the</strong> National Assembly, said.<br />
Noting that <strong>the</strong> nation’s <strong>IT</strong> policy has<br />
been focused on hardware, including semiconductors,<br />
handsets and LCD, Lee said,<br />
“The government needs to actively foster<br />
<strong>the</strong> software industry, which has been relatively<br />
neglected, from now on <strong>for</strong> balanced<br />
development of <strong>the</strong> software and hardware<br />
industries.”<br />
In an interview with <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>, he<br />
said, “<strong>With</strong> <strong>the</strong> advent of digital convergence<br />
era covering DMB, WiBro and<br />
IPTV, <strong>the</strong> convergence trend between<br />
communication and broadcasting has been<br />
accelerated <strong>the</strong>se days. To effectively cope<br />
with such a change and offer services to<br />
maximize customers’ satisfaction, we<br />
should create a proper institutional foundation.<br />
“To secure international competitiveness<br />
of <strong>the</strong> <strong>IT</strong> industry, it is also very<br />
important to actively foster small and<br />
medium-sized <strong>IT</strong> venture companies producing<br />
parts and materials, a base of <strong>the</strong> <strong>IT</strong><br />
industry,” said <strong>the</strong> veteran lawmaker.<br />
In order to help domestic <strong>IT</strong> industry<br />
secure global competitiveness and keep<br />
sustainable growth, <strong>the</strong> government should<br />
encourage balanced development of large<br />
and smaller companies through mutual survival,<br />
said Lee.<br />
On <strong>the</strong> pending issues of <strong>Korea</strong>’s in<strong>for</strong>mation<br />
and communication industry, he<br />
said that <strong>the</strong> <strong>IT</strong> industry, a hero to help <strong>the</strong><br />
nation overcome <strong>the</strong> 1997-1998 Asian<br />
financial crisis, has played a locomotive<br />
role of <strong>the</strong> national economic growth.<br />
The <strong>IT</strong> industry is also <strong>the</strong> futuregrowth<br />
power engine of <strong>Korea</strong>, which will<br />
Lee Hae-bong, chairman of <strong>the</strong> Science<br />
Technology In<strong>for</strong>mation and<br />
Communication Committee of <strong>the</strong><br />
National Assembly<br />
lead <strong>the</strong> national economy in <strong>the</strong> coming<br />
years, <strong>the</strong> seasoned lawmaker said.<br />
Thanks to <strong>the</strong> government’s policy to<br />
foster <strong>the</strong> <strong>IT</strong> field strategically, <strong>Korea</strong> is<br />
now leading <strong>the</strong> global market in terms of<br />
memory semiconductors, mobile phones<br />
and LCD.<br />
<strong>Korea</strong> is also widely recognized as <strong>the</strong><br />
top-tier in<strong>for</strong>matization country in <strong>the</strong><br />
world, securing <strong>the</strong> No. 1 position in <strong>the</strong><br />
<strong>IT</strong>U digital opportunity index and <strong>the</strong> No.<br />
5 in <strong>the</strong> UN electronics government<br />
index.<br />
“However, to beat off latecomers<br />
among developing countries, including<br />
China and Taiwan, <strong>the</strong>re are still many<br />
tasks <strong>for</strong> <strong>Korea</strong> to be solved, including<br />
The following are excerpts from an<br />
interview with Lee Hae-bong, chairman of<br />
<strong>the</strong> Science Technology In<strong>for</strong>mation and<br />
Communication Committee of <strong>the</strong> National<br />
Assembly:<br />
Q: Would you describe <strong>the</strong> activities<br />
of <strong>the</strong> Science Technology In<strong>for</strong>mation<br />
and Communication Committee of <strong>the</strong><br />
National Assembly and its key plans <strong>for</strong><br />
2006?<br />
A: The committee is in charge of<br />
development of science technology and<br />
national in<strong>for</strong>matization through screening<br />
of bills related to science technology and<br />
in<strong>for</strong>mation technology, inspection of<br />
administration affairs, and investigation<br />
activities.<br />
The business scope of <strong>the</strong> committee<br />
ranges from policies on details of science<br />
technology and in<strong>for</strong>mation &<br />
communication technology to technology<br />
processing policies pertaining<br />
comprehensive meanings.<br />
In keeping with <strong>the</strong> rapid development<br />
of science technology and in<strong>for</strong>mation<br />
offering of services satisfying consumers’<br />
demands, balanced development of large<br />
and smaller <strong>IT</strong> companies, and fostering<br />
of <strong>the</strong> software industry,” said Lee.<br />
“Although many variables are expected<br />
to occur in <strong>the</strong> domestic in<strong>for</strong>mation and<br />
communication market this year,” he continued<br />
to say, “The overall economy is<br />
expected to recover gradually and <strong>the</strong><br />
domestic <strong>IT</strong> industry is likely to be better<br />
off compared with last year, encouraged by<br />
<strong>the</strong> rapid development of <strong>the</strong> <strong>IT</strong> industry.”<br />
In line with this, <strong>the</strong> government needs<br />
to actively support a variety of marketing<br />
activities <strong>for</strong> expanding <strong>the</strong> domestic consumption<br />
market related to in<strong>for</strong>mation and<br />
communication.<br />
communication technology, <strong>the</strong> business<br />
scope of <strong>the</strong> committee is expanding.<br />
In particular, <strong>the</strong> scope of <strong>the</strong><br />
committee is expanding to electric and<br />
electronics fields, including Internet and<br />
semiconductors nowadays.<br />
Now, we should actively foster science<br />
technology and in<strong>for</strong>mation<br />
communication technology sectors<br />
carrying high value added and global<br />
competitiveness.<br />
We should maintain superiority over<br />
advanced countries in <strong>the</strong> sectors by<br />
enhancing international competitiveness<br />
through creation of fair and transparent<br />
competition environment and<br />
concentrating our ability <strong>for</strong> re<strong>for</strong>m of<br />
national technology.<br />
I think science technology and<br />
in<strong>for</strong>mation communication technology<br />
should create national interests as a<br />
growth engine through creation and<br />
re<strong>for</strong>m.<br />
For creation of more jobs and futureoriented<br />
growth engine, <strong>the</strong> government,<br />
political circles and enterprises should<br />
work toge<strong>the</strong>r <strong>for</strong> recovery of <strong>the</strong> public<br />
welfare and development of <strong>the</strong> national<br />
economy.<br />
Our committee acutely feels <strong>the</strong><br />
importance of science technology and<br />
in<strong>for</strong>mation communication technology<br />
and strives to draw up <strong>the</strong> future blueprint<br />
of Science <strong>Korea</strong> and <strong>IT</strong> <strong>Korea</strong>.<br />
Q: Do you have any requests <strong>for</strong><br />
<strong>the</strong> government in <strong>the</strong> in<strong>for</strong>mation<br />
and communication sector?<br />
A: As <strong>for</strong> a variety of new services,<br />
which are emerging following wire &<br />
wireless integration and convergence of<br />
communication and broadcasting, <strong>the</strong><br />
government should make best ef<strong>for</strong>ts to<br />
support <strong>the</strong>ir smooth advancement into<br />
<strong>the</strong> market and activation of <strong>the</strong> services.<br />
Along with this, <strong>the</strong> government<br />
needs to revamp relevant regulations and<br />
systems according to changes of market<br />
environment and implement policies to<br />
create fair competition environment in<br />
<strong>the</strong> communication market persistently.<br />
At <strong>the</strong> same time, <strong>the</strong> government<br />
To help domestic companies actively<br />
advance into overseas markets, <strong>the</strong> government<br />
also should make best ef<strong>for</strong>ts to<br />
enhance <strong>the</strong> status of <strong>Korea</strong>’s <strong>IT</strong> industry<br />
in <strong>the</strong> global market and map out proper<br />
measures to bolster global competitiveness<br />
of <strong>Korea</strong>n products, he said.<br />
He said that a number of Internet violation<br />
accidents and security-related accidents<br />
through many <strong>for</strong>ms and channels<br />
are likely to occur this year.<br />
To prevent such accidents, <strong>the</strong> government<br />
and in<strong>for</strong>mation protection companies<br />
are required to keep close channels<br />
and operate various prevention systems,<br />
Lee said.<br />
For sustained growth of <strong>the</strong> <strong>IT</strong> industry,<br />
enterprises should secure technology<br />
competitiveness and go all-out to develop<br />
into global-level companies.<br />
Enterprises need to promote <strong>the</strong>ir global<br />
competitiveness through technology<br />
and managerial re<strong>for</strong>m and inject fresh<br />
vigor into <strong>the</strong> market through activation<br />
of facility investment, said <strong>the</strong> committee<br />
chairman.<br />
At <strong>the</strong> same time, <strong>the</strong>y should exert allout<br />
ef<strong>for</strong>ts <strong>for</strong> exploring overseas markets<br />
and pursuing accompanying growth<br />
through mutual survival between large<br />
and smaller companies.<br />
To maintain global competitiveness,<br />
domestic enterprises should not ace into<br />
<strong>the</strong> inner market centered on <strong>the</strong>ir affiliates<br />
should push <strong>for</strong> policies, which enable<br />
people to use communication service<br />
safely and make more ef<strong>for</strong>ts <strong>for</strong><br />
promotion of people’s benefits from use<br />
of communication through expansion of<br />
tax exemption or reduction on<br />
communication fares <strong>for</strong> socially<br />
disadvantaged people, including<br />
handicapped persons.<br />
Q: Would you make some suggestions<br />
<strong>for</strong> relevant in<strong>for</strong>mation and<br />
communication industry?<br />
A: The domestic <strong>IT</strong> industry has<br />
played a pivotal role of <strong>the</strong> national<br />
economy.<br />
The in<strong>for</strong>mation and communication<br />
industry should create new markets by<br />
expanding investment in new services and<br />
promote global competitiveness through<br />
development of re<strong>for</strong>mative technology<br />
and managerial re<strong>for</strong>m.<br />
Along with this, <strong>IT</strong> enterprises need to<br />
aggressively explore <strong>the</strong> overseas market<br />
and expand exports of <strong>IT</strong> products in <strong>the</strong><br />
future.<br />
and push <strong>for</strong> a speedy management <strong>for</strong><br />
development of products satisfying needs<br />
of <strong>the</strong> global market and customers, Lee<br />
said.<br />
In case of small and medium-sized<br />
enterprises, <strong>the</strong>y should secure global competitiveness<br />
through strategic alliance,<br />
M&A, specialization of certain fields, or<br />
expansion of business scale.<br />
Large enterprises, <strong>for</strong> <strong>the</strong>ir part, <strong>the</strong>y<br />
are required to actively support promising<br />
smaller venture companies, which are<br />
called <strong>the</strong> root of <strong>the</strong> <strong>IT</strong> industry, through<br />
proper payment <strong>for</strong> goods, joint research &<br />
development, managerial assistance and<br />
overseas joint marketing activities.<br />
1 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 1 3
2006-03-12006.3.410:47AM페이지14001채널맥(3443-0701)<br />
Policy Direction / MIC<br />
MIC Unveils its Annual<br />
Operations Plan <strong>for</strong> 2006<br />
The Ministry of In<strong>for</strong>mation and Communication (MIC) plans<br />
to push its new ‘u-<strong>IT</strong>839’ Strategy in earnest to create an <strong>IT</strong><br />
industry with revenues of 576 trillion won and added-value<br />
of 277 trillion won during <strong>the</strong> next five years through 2010.<br />
The Ministry announced on February 8 its annual plan <strong>for</strong><br />
2006 which outlined <strong>the</strong> u-<strong>IT</strong>839 Strategy, a revised version of<br />
<strong>the</strong> <strong>IT</strong>-839 Strategy set up in February 2004, and policies to bring<br />
about <strong>the</strong> Ubiquitous Society.<br />
In <strong>the</strong> newly designed u-<strong>IT</strong>839 Strategy, <strong>the</strong> Internet phone<br />
service (VoIP), which has already been commercialized, was<br />
excluded from <strong>the</strong> list of eight new services outlined in <strong>the</strong> previous<br />
u-<strong>IT</strong>839 Strategy. In addition, DMB and DTV services were<br />
combined into a single service to be replaced by “broadband convergence<br />
services”’ and “<strong>IT</strong> services” to reflect today’s trend of<br />
attaching importance to software and <strong>the</strong> convergence of communication<br />
with broadcasting.<br />
In <strong>the</strong> category of <strong>the</strong> three major infrastructures outlined in<br />
<strong>the</strong> strategy, <strong>the</strong> Internet address system IPv6 was integrated into<br />
BcN and was replaced by “soft infraware” in its place. In <strong>the</strong> list<br />
of nine new engines of growth, mobile communication and telematics<br />
equipment were integrated into one to be replaced by<br />
RFID/USN devices.<br />
According to MIC’s <strong>for</strong>ecast, <strong>the</strong> <strong>IT</strong> industry is expected to<br />
post an annual growth of 14.2% during <strong>the</strong> five-year period until<br />
2010 and create revenues totaling 576 trillion won with addedvalues<br />
worth 266 trillion won.<br />
In his briefing to <strong>the</strong> press, Minster Chin said, “The u-<strong>IT</strong>839<br />
Strategy will streng<strong>the</strong>n <strong>the</strong> tie-ups among services, infrastructures,<br />
and new engines of growth and will give vitality to<br />
<strong>the</strong> nation’s economy by actively fostering software and<br />
facilitating <strong>the</strong> convergence between <strong>the</strong> <strong>IT</strong> sectors<br />
with non-<strong>IT</strong> fields.”<br />
The Advent of “National Robots” as Household<br />
Assistants<br />
MIC has announced that <strong>the</strong> government plans<br />
to develop “national robots” at a price of one million<br />
won each <strong>for</strong> <strong>the</strong>ir use in households this<br />
year.<br />
Based on <strong>the</strong> view that production costs can<br />
be drastically reduced when intelligent robots<br />
will be developed by utilizing <strong>the</strong> nation’s<br />
advanced network infrastructure, <strong>the</strong> government<br />
set up a special task <strong>for</strong>ce last year <strong>for</strong><br />
Chin Dae-je, minister of in<strong>for</strong>mation and communication,<br />
announces MIC’s annual plan <strong>for</strong> 2006 at MIC’s conference room<br />
on Feb. 8, 2006<br />
developing national robots.<br />
The ministry said that R&D projects, such as plat<strong>for</strong>m standardization<br />
<strong>for</strong> component modulation and <strong>for</strong> securing <strong>the</strong> compatibility<br />
between devices, are being carried out as scheduled.<br />
Accordingly, <strong>the</strong> ministry <strong>for</strong>ecasts, national robots will give new<br />
vitality to <strong>the</strong> society.<br />
HSDPA and WiBro to Open Ultra High-Speed Internet Age<br />
During <strong>the</strong> first half of this year, WiBro, <strong>the</strong> world’s first wireless<br />
broadband Internet, will go into commercial service in <strong>Korea</strong>.<br />
To better facilitate this momentous service, <strong>the</strong> government<br />
plans to oversee and assist its implementation<br />
by building up a cooperative system among<br />
<strong>the</strong> tripartite entities of businesses, academic<br />
circles and research institutions. In addition,<br />
<strong>the</strong> government plans to <strong>for</strong>mulate favorable<br />
business environment by preparing a specialized<br />
fee system <strong>for</strong> WiBro service.<br />
In <strong>the</strong> meantime, <strong>the</strong> government plans to<br />
introduce HSDPA, a new W-CDMA channel<br />
with a maximum transmission speed of<br />
16Mbps, by <strong>the</strong> end of this year. When this<br />
goes into service, <strong>Korea</strong> will be opening an<br />
ultra high-speed Internet Age true to its name.<br />
Area of Service <strong>for</strong> Terrestrial DMB to be<br />
Expanded Nationwide<br />
In order to secure usable frequencies <strong>for</strong> <strong>the</strong> terrestrial DMB at<br />
<strong>the</strong> regional level, <strong>the</strong> ministry intends to redress <strong>the</strong> usable frequencies<br />
<strong>for</strong> 44 T-DMB stations. The ministry said that it would<br />
issue licenses expeditiously upon <strong>the</strong> recommendations by <strong>the</strong><br />
<strong>Korea</strong> Broadcasting Commission <strong>for</strong> opening <strong>the</strong> “Era of<br />
Handheld TVs”’ around <strong>the</strong> nation.<br />
Since <strong>the</strong> bright prospects of DMB as a major trade item have<br />
already been confirmed, <strong>the</strong> ministry said it will actively foster<br />
DMB-related businesses. To this end, <strong>the</strong> ministry plans to exert<br />
ef<strong>for</strong>t to make DMB adopted this year as<br />
<strong>IT</strong>U’s international standards following<br />
<strong>the</strong> ETSI’s adoption last year.<br />
According to <strong>the</strong> ministry’s <strong>for</strong>ecast,<br />
<strong>the</strong> number of DMB subscribers will<br />
grow to 2.1 million by <strong>the</strong> end of this<br />
year, and to 15 million by 2010, with<br />
<strong>the</strong> cumulative sum of exports made<br />
through DMB players during <strong>the</strong> corresponding<br />
period expected to reach 35<br />
billion US dollars.<br />
Entire Nation to Receive Terrestrial<br />
<strong>Digital</strong> TV Access<br />
Terrestrial digital TV broadcasting<br />
in <strong>Korea</strong>, which began service in metropolitan<br />
regions in 2004, is slated <strong>for</strong><br />
nationwide service as 17 additional<br />
cities and counties will be included in<br />
serviced areas under <strong>the</strong> scope of 41<br />
digital TV stations.<br />
Partial Adoption of “Real-Name<br />
System” on <strong>the</strong> Internet<br />
As part of a government scheme to keep Internet sound cyberspace,<br />
<strong>the</strong> ministry has come up with a number of measures.<br />
These include partial adoption of a ‘real name system’, an arbitration<br />
system <strong>for</strong> <strong>the</strong> prevention of cyber disputes, <strong>the</strong> development<br />
and dissemination of software <strong>for</strong> in<strong>for</strong>ming spam, and development<br />
of Privacy Trust Score (PTS) that can measure <strong>the</strong> degree of<br />
privacy being protected.<br />
In addition to <strong>the</strong>se, <strong>the</strong> ministry plans to develop automatic<br />
verification systems to check falsification of electronic documents<br />
and software <strong>for</strong> <strong>the</strong> protection of corporate in<strong>for</strong>mation.<br />
For <strong>the</strong> purpose of preventing hacking on <strong>the</strong> Internet, <strong>the</strong> ministry<br />
plans to run ‘automatic hacking search system’ 200 times<br />
annually and <strong>the</strong>reby prevent hacking on about 70,000 major<br />
Web sites.<br />
High-Speed Internet <strong>for</strong> Villages with More Than 30<br />
Households<br />
As part of a government plan to bridge <strong>the</strong> in<strong>for</strong>mation gap,<br />
<strong>the</strong> ministry plans to make <strong>the</strong> high-speed Internet accessible to<br />
about 130,000 households that have thus far been left secluded<br />
from <strong>the</strong> in<strong>for</strong>mation network.<br />
In addition, <strong>the</strong> ministry said it plans to provide educational<br />
programs to some 890,000 “in<strong>for</strong>mation-alienated” people -<br />
including <strong>the</strong> elderly, handicapped and North <strong>Korea</strong>n migrants -<br />
and supply <strong>the</strong>m with a total of 25,000 <strong>IT</strong> devices.<br />
To support this project, <strong>the</strong> ministry plans to invest a total of<br />
43.7 billion won this year.<br />
“Mobile Number One Project” Launched<br />
The ministry announced that it would implement <strong>the</strong> “Mobile<br />
Number One Project” <strong>for</strong> <strong>Korea</strong> to become a<br />
top “mobile nation” and lead <strong>the</strong> global<br />
market by 2010. The ministry said that <strong>the</strong><br />
project is highly significant in <strong>the</strong> sense that<br />
it not only commemorates <strong>the</strong> 10th anniversary<br />
of CDMA’s successful commercialization,<br />
but will also open <strong>the</strong> era of $30,000<br />
per capita income by creating ano<strong>the</strong>r success<br />
story after CDMA’s.<br />
To achieve this goal, <strong>the</strong> ministry has<br />
outlined five major strategies: <strong>the</strong> building<br />
of “Mobile Special Districts”’ <strong>for</strong> laying<br />
down <strong>the</strong> mobile environment <strong>for</strong> <strong>the</strong> next<br />
generation; <strong>the</strong> <strong>for</strong>mation of cheap and safe<br />
mobile environment; <strong>the</strong> securement of<br />
technological edge to lead <strong>the</strong> global mobile<br />
market; <strong>the</strong> building of an environment <strong>for</strong><br />
creating new mobile businesses; and <strong>the</strong><br />
<strong>for</strong>mation of a foundation <strong>for</strong> <strong>the</strong> mobile<br />
industry’s continued growth.<br />
UN-ESCAP ICT Training Center to Bolster<br />
<strong>Korea</strong>’s Leadership<br />
The ministry said that it plans to build up <strong>Korea</strong>’s leadership<br />
role in <strong>the</strong> <strong>IT</strong> field on <strong>the</strong> global stage by opening <strong>the</strong> ICT<br />
Training Center of <strong>the</strong> United Nations Economic and Social<br />
Commission <strong>for</strong> Asia and <strong>the</strong> Pacific (UN-ESCAP) and actively<br />
promote international cooperation, through such means as <strong>the</strong><br />
training of <strong>IT</strong> manpower from developing countries.<br />
1 4 _ March 2006 KOREA <strong>IT</strong> TIMES KOREA <strong>IT</strong> TIMES March 2006 _ 1 5
2006-03-12006.3.410:47AM페이지16001채널맥(3443-0701)<br />
Academia / KICS<br />
Time to Loosen Restrictions<br />
<strong>Convergence</strong> and integration of technologies and<br />
services in terms of <strong>the</strong> u-<strong>IT</strong>839 Strategy demands<br />
new approach<br />
On <strong>the</strong> occasion of <strong>the</strong> 30th<br />
Anniversary of its establishment<br />
last year, <strong>the</strong> <strong>Korea</strong>n Institute of<br />
Communication and Sciences (KICS) is<br />
busy presenting its vision, called “Vision<br />
2015.” The KICS president Kyung-Sup<br />
Kwak who stands at <strong>the</strong> hub of its<br />
activities and concurrently as Director &<br />
Prof., UWB Wireless Communications<br />
Research Center as well as School of<br />
In<strong>for</strong>mation and Communication<br />
Engineering, Inha University in Incheon,<br />
<strong>Korea</strong>, emphasizes that <strong>the</strong> Institute deals<br />
with most parts of <strong>the</strong> government’s <strong>IT</strong>839<br />
strategy, among so many institutes in<br />
<strong>Korea</strong>, explaining that all members are<br />
devoting ef<strong>for</strong>ts to meet <strong>the</strong> society’s<br />
expectation as an institute in tune with <strong>the</strong><br />
u-<strong>IT</strong>839 strategy.<br />
<strong>Korea</strong>’s top institute in <strong>the</strong> <strong>IT</strong> field<br />
What is most noteworthy among <strong>the</strong><br />
<strong>Digital</strong> Home Workshop hosted by KICS<br />
Institute’s activities this year, is that it is<br />
planning to organize hosts of international<br />
events such as APCC(Asia Pacific<br />
Communications Conference)/Wireless<br />
World Forum (focusing on WiBro and<br />
IMT-advanced) and so <strong>for</strong>th with <strong>the</strong> view<br />
of boosting its international phase and<br />
activating its activities.<br />
Prof. Kwak expects that such<br />
international events could serve as a good<br />
opportunity to be able to acquaint <strong>for</strong>eign<br />
scholars and associated experts with<br />
<strong>Korea</strong>’s WiBro (Wireless Broadband<br />
Service), 4G and DMB (digital multimedia<br />
broadcasting).<br />
<strong>With</strong> such international events as an<br />
impetus, Kwak reveals his plans to<br />
develop current KICS into world level as a<br />
leading global Institute of In<strong>for</strong>mation<br />
Technology.<br />
As part of plans to streng<strong>the</strong>n<br />
internationally this phase, <strong>the</strong> KICS is<br />
Prof. Kyung-Sup Kwak<br />
KICS president<br />
fur<strong>the</strong>r planning to re-illuminate <strong>the</strong><br />
international journal JCN (The Journal of<br />
Communications and Networks), to<br />
establish its China Branch on April or May<br />
maybe this year, to increase international<br />
members and to enlarge exchange with<br />
renowned institutes globally such as<br />
IEEE/IEICE/CIC.<br />
Buoyed by its latent energy that <strong>the</strong><br />
KICS has stretched itself as <strong>the</strong> highest<br />
institute of <strong>IT</strong> field in <strong>Korea</strong> over <strong>the</strong> past<br />
30 years since its establishment in 1975,<br />
Kwak shows confidence that it is poised to<br />
launch as a global institute both nominally<br />
and virtually, regarding this year as <strong>the</strong><br />
first year of its relaunch.<br />
<strong>Convergence</strong> of communication<br />
& broadcasting<br />
The domestic <strong>IT</strong> industry is in a phase<br />
that is confronting a new environment as<br />
<strong>the</strong> government adapts <strong>the</strong> <strong>IT</strong>839 Strategy<br />
in <strong>the</strong> interests of economy activation and<br />
accomplishing national income of<br />
$20,000. In 2005, WiBro business<br />
providers were selected <strong>for</strong> <strong>the</strong> first time in<br />
<strong>the</strong> world and fur<strong>the</strong>r as DMB service<br />
begins, new changes are <strong>for</strong>ecast in <strong>the</strong> <strong>IT</strong><br />
industry this year.<br />
Such recent environments will<br />
accelerate <strong>the</strong> fusion of communication<br />
and broadcasting even more along with<br />
greater efficiency and sharing of wire &<br />
wireless resources, Kwak notes, keeping<br />
an eye on <strong>the</strong> fact that new cutting-edge<br />
technology’s development and <strong>the</strong><br />
necessity of new service development are<br />
urgently needed in that regard.<br />
From this point of view, <strong>the</strong> president<br />
emphasizes: “Particularly, now is <strong>the</strong> time<br />
our Institute which has been spearheading<br />
<strong>IT</strong> technology, should display true<br />
function through wide academic activity<br />
and exchange <strong>for</strong> <strong>the</strong> state-of-<strong>the</strong>-art<br />
technology as well as policy<br />
development.”<br />
As <strong>the</strong> <strong>IT</strong> industry’s major changes<br />
expected this year, Kwak names <strong>the</strong> fusion<br />
of broadcasting & communication,<br />
mobility, broadband, wirelessization and<br />
so <strong>for</strong>th, in connection with DMB, WiBro,<br />
IPTV, WRAN (TV business provider’s<br />
Internet service introduction),<br />
WPAN(Personal Area Network) and<br />
WBAN (wearing computer/intelligent<br />
robot) etc.<br />
In particular, as users’ desire demands<br />
bidirectionality, mobility, multimedia<br />
medium, user’s convenience, and<br />
reasonable & convenient cutting-edge<br />
service, he maintains that <strong>the</strong> fusion of<br />
communication and broadcasting will be<br />
accelerated including such technology<br />
change as content’s digitalization,<br />
Internet’s development, wire & wireless<br />
integration, All-IP, network’s broadband,<br />
and o<strong>the</strong>rs.<br />
“The domestic <strong>IT</strong> industry is in a phase that is<br />
confronting a new environment as <strong>the</strong> government<br />
adapts <strong>the</strong> <strong>IT</strong>839 Strategy in <strong>the</strong> interests of<br />
economy activation and accomplishing national<br />
income of $20,000.”<br />
Regarding such fusion direction, Prof.<br />
Kwak said that it is desirable to facilitate<br />
market-initiative fusion with priority to be<br />
given to market-oriented policy, industry<br />
nurturing and national vision<br />
accomplishment policy, and competition<br />
fur<strong>the</strong>rance policy.<br />
The hub of <strong>IT</strong> activities<br />
In regard of <strong>the</strong> necessity of relieving<br />
policy restrictions in conjunction with<br />
integration/ fusion of communication &<br />
broadcasting, Kwak proposes that industry<br />
nurturing is necessary to spearhead<br />
standardization and <strong>the</strong> government must<br />
unbind such restriction’s frame in order to<br />
prepare <strong>the</strong> trend of fusionization at an<br />
early stage and to preoccupy <strong>the</strong> market. In<br />
this context, <strong>the</strong> Institute needs to have<br />
committed itself to leading <strong>the</strong> role in<br />
loosening restrictions.<br />
Buoyed by valuable experiences gained<br />
through his past 10 years’ academic<br />
institute activities, president Kwak<br />
commits himself to devote intensive<br />
ef<strong>for</strong>ts during his tenure period on<br />
following areas: first, on enlarging<br />
member subscriptions to record numbers<br />
and activation of member activity, second,<br />
on rein<strong>for</strong>cing <strong>the</strong> Institute’s international<br />
phase even more, third, on seeking more<br />
effective fund utilization method in terms<br />
of finances self-reliance, and on propelling<br />
women as well as branch chapter<br />
activation continuously plus boosting <strong>the</strong><br />
quality of JCN International Journal, <strong>IT</strong><br />
field’s SCI (Science Citation Index)<br />
registration journal, one dimension higher.<br />
Backed by good finances self-reliance<br />
ra<strong>the</strong>r than any o<strong>the</strong>r institutes, its latent<br />
energy which stretched itself as <strong>the</strong> highest<br />
institute of <strong>IT</strong> field in <strong>Korea</strong>, and<br />
ambitious Vision 2015, he pledged that he<br />
will do his best in ushering <strong>the</strong> KICS into<br />
an institute <strong>for</strong> members, an institute in<br />
which academic exchange is activated, and<br />
an institute going to <strong>the</strong> world.<br />
1 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 1 7
2006-03-12006.3.410:47AM페이지18001채널맥(3443-0701)<br />
New Growth Engine / Energy<br />
MOCIE Focuses on Energy<br />
Creation as New Growth Engine<br />
Re<strong>for</strong>m of <strong>Korea</strong> National Oil Corporation high on <strong>the</strong> agenda<br />
Lee Won-gul,<br />
vice minister of <strong>the</strong> MOCIE<br />
The Ministry of Commerce, Industry and<br />
Energy (MOCIE) will place <strong>the</strong> focus of its<br />
energy policy <strong>for</strong> 2006 on energy creation<br />
as a new growth engine, Lee Won-gul, vice minister<br />
of <strong>the</strong> MOCIE, said recently.<br />
“In 2006, <strong>the</strong> ministry will firm up its base to<br />
expand <strong>the</strong> energy supply capacity on a stabilized<br />
basis, while promoting <strong>the</strong> public functionality<br />
of energy,’ said <strong>the</strong> vice minister in an<br />
interview with <strong>the</strong> <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>.<br />
The ministry will map out <strong>the</strong> third electric<br />
power supply and demand basic plan, which<br />
includes <strong>the</strong> implementation of a contract to<br />
introduce LNG on a long-term basis after 10<br />
years and <strong>the</strong> setup of a long-term plan <strong>for</strong> <strong>the</strong><br />
coal industry.<br />
Along with this, <strong>the</strong> ministry will activate<br />
development of overseas resources by pushing<br />
<strong>for</strong> revision of <strong>the</strong> <strong>Korea</strong> Petroleum Corporation<br />
Act in such a way as to actively foster enterprises exclusively<br />
dealing with resources development and introducing <strong>the</strong> oil field<br />
development fund amounting to 200 billion won, he said.<br />
“At <strong>the</strong> same time, we will strive to create a new growth engine<br />
in <strong>the</strong> energy sector through active fostering of <strong>the</strong> market-friendly<br />
energy saving industry and <strong>the</strong> new and renewable energy industry,<br />
advancement into overseas markets by <strong>the</strong> domestic energy industry<br />
and expansion of R&D investment,” said <strong>the</strong> vice minister.<br />
Also, <strong>the</strong> government plans to streng<strong>the</strong>n public function by<br />
enhancing equality of <strong>the</strong> energy service <strong>for</strong> <strong>the</strong> low-income<br />
bracket.<br />
Asked about <strong>the</strong> government’s measures to tide over <strong>the</strong> era of<br />
high oil prices, Vice Minister Lee said, “In <strong>the</strong> past two years,<br />
international crude oil prices structurally upgraded by one step<br />
under <strong>the</strong> pressure of a rising demand <strong>for</strong> oil amid <strong>the</strong> favorable<br />
global economy and restrictions on oil producing countries’ ability<br />
<strong>for</strong> surplus supply,” said Lee.<br />
“Entering this year, <strong>the</strong> global oil prices continue rising, affected<br />
by Iran’s nuclear development issue and<br />
Nigeria’s unstable oil supply in <strong>the</strong> wake of<br />
recent unrest,” he said.<br />
As of Feb. 1, 2006, international oil prices hit<br />
a record high with <strong>the</strong> Dubai oil reaching $61.1<br />
per barrel. The average oil price between Jan. 1<br />
and Feb. 21 this year stood at $58.22 per barrel,<br />
up 51.6% from a year earlier and up 8.8% from<br />
<strong>the</strong> end of last year.<br />
“To effectively cope with <strong>the</strong> recent high oil<br />
prices, <strong>the</strong> government will exert all-out ef<strong>for</strong>ts<br />
to secure energy and resources stably through<br />
expansion of development of overseas<br />
resources,” Lee said.<br />
“The government will also seek ways to<br />
improve efficiency of energy use and bolster its<br />
energy-saving policy, while striving to develop<br />
future energy, including new and renewable<br />
energy,” he said.<br />
Along with this, <strong>the</strong> ministry will enhance its ability to cope<br />
with possible crises, including worsening of <strong>the</strong> Iranian nuclear<br />
issue, by expanding its oil storage <strong>for</strong> emergency.<br />
As part of its ef<strong>for</strong>ts to save more energy, <strong>the</strong> ministry will<br />
encourage people to participate in <strong>the</strong> energy saving campaign<br />
voluntarily, while accelerating <strong>the</strong> conversion into an energy low<br />
consumption society on a mid- and long-term basis.<br />
In case self-regulatory steps reach a limit owing to an abnormal<br />
surge in oil prices, <strong>the</strong> government will seriously consider<br />
employing a compulsory energy saving measures on a step-bystep<br />
basis, he said.<br />
Commenting that <strong>Korea</strong> depends <strong>for</strong> 97% of <strong>the</strong> energy it uses<br />
on <strong>for</strong>eign countries, Vice Minister Lee stressed <strong>the</strong> necessity of<br />
securing energy stably.<br />
“In line with this, <strong>the</strong> government has set development of overseas<br />
resources as a national agenda and has been pushing ahead<br />
with proper measures through hosting of national energy consultation<br />
meetings, which are presided over by <strong>the</strong> president,” he said.<br />
The following are excerpts from an interview with Lee<br />
Won-gul, vice minister of <strong>the</strong> MOCIE:<br />
Q: Would you comment on <strong>the</strong> Ministry of<br />
Commerce, Industry and Energy’s plan to expand supply<br />
of new and renewable energy?<br />
A: In preparation <strong>for</strong> continuation of high oil prices and<br />
regulations on international environment, <strong>the</strong> government will<br />
make policy ef<strong>for</strong>ts, including allotment of enough budgets <strong>for</strong><br />
development and supply of new and renewable energy.<br />
The ministry plans to expand <strong>the</strong> portion of new and renewable<br />
energy to primary energy to<br />
<strong>the</strong> 5% level of advanced countries<br />
by 2011, he said. In 2001,<br />
<strong>the</strong> supply ratio of new and<br />
renewable energy was 7% in<br />
France, 4.3% in <strong>the</strong> United<br />
States, 3.0% in Japan and 2.2%<br />
in South <strong>Korea</strong> (in 2005).<br />
Q: Global societies are<br />
making jointed ef<strong>for</strong>ts to tide<br />
over an era of high oil prices.<br />
What is <strong>the</strong> meaning of <strong>the</strong> international cooperation?<br />
And what is <strong>the</strong> role and future plan of <strong>Korea</strong>?<br />
A: Recently, uncertainties are continuing in <strong>the</strong> international<br />
energy market owing to political instability in <strong>the</strong> Middle<br />
East region and a surge in demands <strong>for</strong> oil by developing countries,<br />
including China.<br />
Resource-rich countries need massive amounts of money<br />
and time to develop and produce resources, whereas resource<br />
consumption countries are staging stiff competition to secure<br />
enough resources, resulting in uneasiness in <strong>the</strong> supply of oil.<br />
<strong>Korea</strong>’s development activities of overseas<br />
resources dampened temporarily right<br />
after <strong>the</strong> 1997-1998 Asian financial crisis,<br />
but <strong>the</strong> results of <strong>the</strong> government’s such<br />
ef<strong>for</strong>ts have been visualized thanks to summit<br />
diplomacy and enterprises’ strategic<br />
participation in <strong>the</strong> overseas resources<br />
development project.<br />
<strong>Korea</strong>’s investment in oil field development<br />
continued to rise from $340 million<br />
in 2001 to $590 million in 2003, $670 million<br />
in 2004, and again to $800 million in<br />
2005.<br />
Accordingly, <strong>the</strong> nation’s self development<br />
ratio of crude oil went up from 2.0%<br />
in 2001 to 3.0% in 2003, 3.8% in 2004, and<br />
fur<strong>the</strong>r to 4.1% in 2005.<br />
“Under <strong>the</strong> basic plan to privatize<br />
affiliates of KEPCO, <strong>the</strong><br />
government selected KOSEP as <strong>the</strong><br />
first target <strong>for</strong> privatization and<br />
tried to do so.”<br />
Accordingly, to jointly cope with energy crisis and<br />
streng<strong>the</strong>n energy security, oil producing and consuming<br />
countries are required to seek energy cooperation <strong>for</strong> mutual<br />
survival, said Vice Minister Lee.<br />
Q: Would you introduce <strong>the</strong> government’s plan <strong>for</strong><br />
privatization of <strong>Korea</strong> South-East Power Co. (KOSEP),<br />
an affiliate of <strong>Korea</strong> Electric Power Corp. (KEPCO)?<br />
Do you have any idea <strong>for</strong> privatization of o<strong>the</strong>r KEPCO<br />
subsidiaries?<br />
A: Under <strong>the</strong> basic plan to privatize affiliates of KEPCO,<br />
<strong>the</strong> government selected<br />
KOSEP as <strong>the</strong> first target <strong>for</strong><br />
privatization and tried to do so.<br />
However, <strong>the</strong> sell-off of <strong>the</strong><br />
managerial right of KOSEP<br />
was suspended temporarily<br />
owing to nonattendance of<br />
final bidders, including<br />
POSCO, SK and J-Power, in<br />
<strong>the</strong> bidding.<br />
As a second step, <strong>the</strong> government<br />
attempted to list<br />
shares of KOSEP on <strong>the</strong> stock market, but failed as <strong>the</strong> anticipating<br />
public subscription price fell far behind <strong>the</strong> book value.<br />
As a result, <strong>the</strong> ministry plans to concentrate its energy on<br />
enhancing <strong>the</strong> corporate value of KOSEP, while pushing <strong>for</strong><br />
listing of its shares on <strong>the</strong> stock market at a proper time in <strong>the</strong><br />
near future.<br />
As <strong>for</strong> privatization of o<strong>the</strong>r KEPCO subsidiaries, <strong>the</strong> ministry<br />
is planning to map out various measures <strong>for</strong> privatization<br />
suitable <strong>for</strong> market conditions in <strong>the</strong> future.<br />
In particular, <strong>the</strong> nation attained tangible<br />
results in oil exploration projects in<br />
Nigeria and Vietnam last year, following<br />
Russia and Kazakhstan, thanks to President<br />
Roh Moo-hyun’s summit diplomacy, he<br />
said.<br />
As a means of expanding such favorable<br />
results <strong>for</strong> development of overseas<br />
resources, <strong>the</strong> government will continue<br />
bolstering resource diplomacy by strategic<br />
region, while pursuing expansion of<br />
diverse financial resources <strong>for</strong> oil exploration<br />
projects and streng<strong>the</strong>ning of public<br />
and private companies’ ability to develop<br />
overseas resources.<br />
In particular, it will analyze main factors<br />
<strong>for</strong> successful advancement into overseas<br />
markets by <strong>the</strong> domestic energy industry<br />
and make <strong>the</strong> best use of <strong>the</strong> analyzed<br />
results, setting <strong>the</strong>m as model cases <strong>for</strong><br />
<strong>Korea</strong>n-style development of overseas<br />
resources.<br />
Besides, <strong>the</strong> ministry will use private<br />
financial sources through introduction of<br />
oil field development funds and actively<br />
foster private enterprises specialized in<br />
development of overseas resources through<br />
expansion of infrastructures such as R&D<br />
and manpower.<br />
Along with this, <strong>the</strong> government will<br />
make a strong push <strong>for</strong> re<strong>for</strong>m of <strong>Korea</strong><br />
National Oil Corporation gradually <strong>for</strong><br />
effective management.<br />
1 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 1 9
2006-03-12006.3.410:47AM페이지20001채널맥(3443-0701)<br />
New Growth Engine / Design Powerhouse<br />
<strong>Korea</strong>: Emerging Design Powerhouse?<br />
KIDP aims to make <strong>Korea</strong> <strong>the</strong> world’s 7th design powerhouse by 2008<br />
The <strong>Korea</strong> Institute of Design<br />
Promotion (KIDP) will strive<br />
to achieve its ambitious target<br />
of making <strong>Korea</strong> <strong>the</strong> world’s 7th<br />
design powerhouse by 2008, Kim<br />
Chul-ho, president and CEO of <strong>the</strong><br />
KIDP, said recently.<br />
Noting that <strong>the</strong> nation’s design<br />
ability reaches about 80% of such<br />
design advanced countries as <strong>the</strong><br />
United States and Britain and<br />
outstrips <strong>the</strong> level of Taiwan and<br />
China slightly, he said that KIDP<br />
will go all-out <strong>for</strong> <strong>the</strong> development<br />
of <strong>the</strong> nation’s design industry.<br />
In an interview with <strong>the</strong> <strong>Korea</strong> <strong>IT</strong><br />
<strong>Times</strong>, Kim said, “Despite <strong>the</strong><br />
importance of <strong>the</strong> design industry<br />
and a high ratio of results to<br />
investment now standing at 19 times,<br />
support <strong>for</strong> <strong>the</strong> design sector is still<br />
insufficient.”<br />
Regional design re<strong>for</strong>m projects<br />
Accordingly, KIDP plans to<br />
newly establish and operate regional<br />
design re<strong>for</strong>m projects in order to set up a regional integrationtype<br />
design re<strong>for</strong>m system.<br />
“Through activation of regional culture projects, including<br />
design exhibitions and design contests, we also project to<br />
expand regional ability in <strong>the</strong> design field,” said <strong>the</strong> top manager<br />
of <strong>the</strong> KIDP.<br />
“First of all, we will push <strong>for</strong> <strong>the</strong> national environment<br />
design improvement project to spread <strong>the</strong> design conception to<br />
all environmental and public facilities, including residential and<br />
office spaces and roads. We will improve <strong>the</strong> national image<br />
strategically,” Kim said.<br />
Along with this, KIDP will make best ef<strong>for</strong>ts to enhance<br />
global competitiveness of <strong>the</strong> design industry. It will also push<br />
<strong>for</strong> bolstering <strong>the</strong> design competitiveness through re<strong>for</strong>m of a<br />
professional company-centered system by actively fostering<br />
competitive core and sound design enterprises and streng<strong>the</strong>ning<br />
report conditions by design professional companies.<br />
At <strong>the</strong> same time, it will offer differentiated supporting<br />
measures to design enterprises according to <strong>the</strong> maturity stage,<br />
Despite <strong>the</strong> importance of <strong>the</strong> design industry, support <strong>for</strong><br />
<strong>the</strong> design sector is still insufficient.<br />
said <strong>the</strong> president.<br />
Spreading global design culture<br />
Besides, KIDP plans to support<br />
<strong>the</strong> spot-oriented manpower training<br />
in order to effectively cope with<br />
industrial demands and bolster its<br />
design ability through international<br />
cooperation.<br />
It will also seek expansion of <strong>the</strong><br />
design industry’s base through<br />
spread of design culture and mull<br />
over ways of creating a designbased<br />
industry carrying high value<br />
added, Kim said.<br />
Asked about <strong>the</strong> KIDP’s<br />
programs <strong>for</strong> international<br />
cooperation <strong>for</strong> 2006, Kim said that<br />
it will hold <strong>the</strong> Alvar Aalto<br />
Exhibition featuring Finland’s toplevel<br />
design and construction culture<br />
in March in Seoul.<br />
In June, it will also hold <strong>the</strong> 41st<br />
<strong>Korea</strong> Industrial Design Exhibition,<br />
which is widely called as <strong>the</strong><br />
gateway to success in <strong>the</strong> nation’s<br />
design industry, in June.<br />
The 13th <strong>Korea</strong> Youth Design Exhibition, which provides<br />
young design hopefuls with hope and <strong>the</strong> future vision, will be<br />
held in August.<br />
Also, KIDP plans to hold <strong>the</strong> 2006 Design College<br />
Exhibition, which links college graduates to employment<br />
through <strong>the</strong>ir works, at COEX, sou<strong>the</strong>rn Seoul in November.<br />
In particular, KIDP projects to organize <strong>the</strong> “Design <strong>Korea</strong><br />
2006 - Shanghai” event in China in November this year to help<br />
<strong>Korea</strong>n enterprises and design-specialized companies lay<br />
cornerstone <strong>for</strong> advancement into <strong>the</strong> Chinese market, <strong>the</strong><br />
biggest in <strong>the</strong> world.<br />
“We plan to introduce superiority of <strong>Korea</strong>n design by<br />
heralding <strong>the</strong> nation’s excellent design products and enterprises<br />
to Chinese enterprises. It is <strong>the</strong> second event KIDP held in<br />
China, following <strong>the</strong> ‘Design <strong>Korea</strong> 2004 - Beijing.’ We<br />
finished <strong>the</strong> Beijing event successfully by attracting more than<br />
50,000 visitors a day and receiving requests from <strong>the</strong> Chinese<br />
side to extend <strong>the</strong> exhibition period,” Kim said.<br />
The following are excerpts from <strong>the</strong> interview with CEO<br />
Kim Chul-ho of <strong>the</strong> KIDP.<br />
Q: Would you comment <strong>the</strong> importance of design,<br />
which is widely regarded as <strong>the</strong> next-generation<br />
growth engine?<br />
A: Design has been recently emerged as a powerful<br />
mean to achieve “re<strong>for</strong>m,” now being strongly pushed by<br />
private enterprises and <strong>the</strong> government.<br />
In case that design is used as not a simple styling but a<br />
process of solving problem, design can<br />
suggest useful solutions to many problems<br />
spreading in <strong>the</strong> overall society.<br />
In particular, design can be an effective<br />
strategy <strong>for</strong> enterprises to create openminded<br />
corporate culture, explore new<br />
markets and manage total brands. If we<br />
define that design is a process of<br />
commercializing technology and idea,<br />
design will decide <strong>the</strong> method of meeting<br />
commodity and service with customer.<br />
A report announced by <strong>the</strong> economic<br />
research institute of a company defined<br />
that a good design refers to a design<br />
offering good experience to customers<br />
until <strong>the</strong>y buy, use and abolish a product.<br />
Accordingly, we can say that <strong>the</strong> role<br />
of design is to reflect consumers’<br />
conscious and unconscious expectations and desire to<br />
product through study on users.<br />
Q: Would you introduce design-related success stories<br />
of global enterprises?<br />
A: Viewing such global enterprises as Philips, Apple,<br />
British Airways, IBM and Nike, we can know that <strong>the</strong>y<br />
achieved success by using design as a core managerial<br />
strategy.<br />
Apple CEO Steve Jobs who succeeded in coming back<br />
with such re<strong>for</strong>mative design products as iMac and iPod,<br />
said, “Design is <strong>the</strong> soul in <strong>the</strong> center of manmade<br />
creations.” He has a firm design mind and has pushed ahead<br />
with design management.<br />
Under <strong>the</strong> recognition that design is <strong>the</strong> last place to<br />
contend <strong>for</strong> victory, Lee Kun-hee, chairman of Samsung<br />
Group, has emphasized securing design competitiveness <strong>for</strong><br />
production of world premium products.<br />
According to a research report announced by Design<br />
Council of Britain, <strong>the</strong> stock value of design-centered<br />
enterprises in <strong>the</strong> British FTSE 100 index (stock index of<br />
top 100 enterprises jointly operated by London Stock<br />
Exchange and Financial <strong>Times</strong>) soared as much as 200%<br />
Kim Chul-ho,<br />
president and CEO of <strong>the</strong> KIDP<br />
that of o<strong>the</strong>r companies during <strong>the</strong> 10-year period from<br />
1994 to 2004.<br />
In this way, design is in <strong>the</strong> limelight of growth engine<br />
<strong>for</strong> <strong>the</strong> future, generating great effects on enterprises,<br />
government and living of individuals.<br />
Because of <strong>the</strong> influencing power and importance of<br />
design, major advanced counties establish design policies<br />
from <strong>the</strong> national viewpoint and exert best ef<strong>for</strong>ts <strong>for</strong><br />
securing <strong>the</strong> global leadership in <strong>the</strong> design field.<br />
Q: KIDP has been implementing a variety of projects<br />
<strong>for</strong> small and medium-sized enterprises.<br />
Would you introduce some projects?<br />
A: KIDP has been spending some 12<br />
billion won ($12.3 million based on 2005) a<br />
year <strong>for</strong> a variety of projects supporting<br />
small and medium-sized enterprises.<br />
First of all, KIDP has been carrying out<br />
<strong>the</strong> design re<strong>for</strong>m technology development<br />
project, which helps small and mediumsized<br />
enterprises suffering from shortage of<br />
design development ability or designers<br />
develop new designs of products, packages,<br />
characters and brands by linking <strong>the</strong>m with<br />
design-specialized companies or<br />
universities,<br />
It also extends loans up to 1 billion won<br />
($1.02 million) to smaller companies at<br />
favorable terms and conditions <strong>for</strong> development of design<br />
re<strong>for</strong>m technology.<br />
After selecting success design products among goods<br />
produced by enterprises that participated in <strong>the</strong> design<br />
re<strong>for</strong>m technology development project, KIDP supports<br />
<strong>the</strong>m <strong>for</strong> PR and sales promotion activities.<br />
Since 2004, KIDP has been focusing its supports on<br />
smaller companies producing <strong>the</strong> world’s top-class products<br />
or next-generation growth-oriented goods.<br />
It is also actively supporting companies exclusively<br />
engaging in development, survey, analysis, and consultation<br />
businesses of industrial design.<br />
Q: Do you have any comments on <strong>the</strong> design industry?<br />
A: Now design has become <strong>the</strong> last place <strong>for</strong> enterprises<br />
to contend <strong>for</strong> victory. The design sector is an advanced<br />
industry carrying high value added and a core engine power<br />
to narrow <strong>the</strong> nation’s gap with advanced countries.<br />
Accordingly, concern and investment in <strong>the</strong> design<br />
industry will be a short cut to make <strong>Korea</strong> an advanced<br />
country with per capita national income of over $20,000.<br />
2 0 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 2 1
2006-03-12006.3.410:47AM페이지22001채널맥(3443-0701)<br />
Open <strong>Korea</strong><br />
/ Invest KOREA Head<br />
Securing <strong>Korea</strong>’s<br />
Future through FDI<br />
<strong>With</strong> <strong>the</strong> recent appointment of<br />
Chung Tong-Soo as Head of Invest<br />
KOREA to replace Alan Timblick,<br />
<strong>the</strong>re will be keen interest in how successfully<br />
he will attract <strong>for</strong>eign investment into<br />
<strong>Korea</strong>. He has an impressive career background,<br />
such as having served as Deputy<br />
Assistant Secretary of Commerce in <strong>the</strong><br />
administration of President Bill Clinton,<br />
and as an attorney working to boost<br />
<strong>Korea</strong>/U.S. trade.<br />
He is considered to be an excellent<br />
choice <strong>for</strong> <strong>the</strong> position as he is fluent in<br />
English and <strong>Korea</strong>n, understands <strong>the</strong> U.S.<br />
and <strong>Korea</strong>n points of view, has solid experience<br />
in <strong>the</strong> U.S. commerce department,<br />
and has a proven ability as an organizer<br />
and strategist.<br />
Speaking after his inauguration as head<br />
of Invest <strong>Korea</strong>, he stressed that his top priority<br />
was to reinvigorate Invest KOREA,<br />
pointing out that <strong>the</strong>re are limitations to<br />
what an individual such as himself could<br />
accomplish in seeking <strong>for</strong>eign investors<br />
and inducing FDI (<strong>for</strong>eign direct investment)<br />
into <strong>Korea</strong>.<br />
Global Leadership<br />
He emphasized <strong>the</strong> importance of abolishing<br />
unnecessary restrictions obstructing<br />
<strong>for</strong>eign investment in close cooperation<br />
with <strong>for</strong>eign investment-associated ministries<br />
such as <strong>the</strong> Ministry of Commerce,<br />
Industry and Energy, Ministry of<br />
Construction and Transportation, and<br />
Ministry of Government Legislation as<br />
well as central government agencies like<br />
<strong>the</strong> <strong>Korea</strong> Customs Service and <strong>the</strong><br />
“Speaking after his inauguration as head of Invest<br />
<strong>Korea</strong>, Chung stressed that his top priority was to<br />
reinvigorate Invest KOREA, pointing out that <strong>the</strong>re are<br />
limitations to what an individual such as himself could<br />
accomplish in seeking <strong>for</strong>eign investors and inducing<br />
FDI (<strong>for</strong>eign direct investment) into <strong>Korea</strong>.”<br />
National Tax Service.<br />
Mr. Chung seeks <strong>the</strong> abolition of<br />
restrictions to enable <strong>Korea</strong> to become a<br />
financial hub <strong>for</strong> Nor<strong>the</strong>ast Asia, and <strong>the</strong><br />
broad-scale promotion of investment<br />
incentives offered by <strong>the</strong> <strong>Korea</strong>n government<br />
to attract <strong>for</strong>eign R&D centers.<br />
To underpin <strong>the</strong> success of <strong>for</strong>eign<br />
investment in R&D, <strong>the</strong> <strong>Korea</strong>n government<br />
offers a comprehensive range of<br />
New<br />
<strong>Korea</strong>n/American<br />
head of Invest KOREA<br />
dedicated to realizing<br />
<strong>the</strong> “<strong>Korea</strong>n Dream”<br />
incentives such as tax exemptions, lease of<br />
land at extremely favorable rates, financial<br />
support, cash grants, customs duty exemption,<br />
and <strong>the</strong> chance to engage in national<br />
R&D projects, according to Chung.<br />
In particular, Chung encouraged <strong>for</strong>eign<br />
investors in research and development to<br />
take advantage of R&D Human Resource<br />
Development Program, which is administered<br />
by Invest KOREA.<br />
When comparing <strong>Korea</strong>’s investment<br />
environment with neighboring competitors<br />
such as China and Singapore, he pointed<br />
out that it could not be said that <strong>Korea</strong>’s<br />
investment environment <strong>for</strong> <strong>for</strong>eign investment<br />
has significantly improved in recent<br />
years, citing a host of government regulations<br />
that discourage <strong>for</strong>eign investment<br />
toge<strong>the</strong>r with unstable labor/management<br />
relations.<br />
Chung named <strong>the</strong> rapid abolition of<br />
unnecessary controls and <strong>the</strong> stabilization<br />
of labor/management relation as <strong>the</strong> most<br />
urgent tasks necessary to attract fur<strong>the</strong>r<br />
FDI. In this connection he wants <strong>the</strong> central<br />
and autonomous regional governments<br />
to streamline restrictions and simplify<br />
administrative procedures in order to make<br />
it easier to win approval <strong>for</strong> factory establishment,<br />
<strong>for</strong> example.<br />
He stressed that <strong>the</strong> situation regarding<br />
labor relations in <strong>Korea</strong> is somewhat exaggerated,<br />
not <strong>the</strong> least because union membership<br />
has fallen to 11 percent of <strong>the</strong><br />
work<strong>for</strong>ce. However, Chung said he hopes<br />
to promote <strong>the</strong> concepts of dialogue and<br />
communication among <strong>for</strong>eign investors in<br />
dealing with <strong>the</strong>ir work<strong>for</strong>ces in order to<br />
avoid labor conflicts or resolve <strong>the</strong>m<br />
peacefully.<br />
Chung Tong-soo,<br />
new head of Invest KOREA<br />
On ano<strong>the</strong>r front, he is convinced that<br />
corruption cannot be tolerated if <strong>Korea</strong> is<br />
to progress to <strong>the</strong> league of <strong>the</strong> most<br />
advanced economies.<br />
Challenge & Opportunity<br />
In conjunction with <strong>the</strong> challenge<br />
posed by China, Hong Kong and<br />
Singapore in attracting <strong>for</strong>eign direct<br />
investment, Chung insists that <strong>Korea</strong> must<br />
stay ahead in <strong>the</strong> fields in which it has a<br />
distinct comparative advantage, namely<br />
semiconductors, displays, liquid crystal<br />
displays (LCDs), plasma display panels<br />
(PDPs), automobiles, shipbuilding, and<br />
steel.<br />
Foreign direct investment - associated R&D incentives<br />
The newly appointed Invest KOREA<br />
Head, who immigrated to <strong>the</strong> United<br />
States as a high school student with his<br />
family, <strong>for</strong>esees all <strong>Korea</strong>ns achieving a<br />
“<strong>Korea</strong>n Dream” through <strong>the</strong>ir ef<strong>for</strong>ts on<br />
<strong>the</strong> lines of “American Dream,” but advises<br />
that this would be difficult to accomplish<br />
on <strong>the</strong> back of <strong>the</strong> industries of <strong>the</strong><br />
past.<br />
Chung pointed out that <strong>Korea</strong> is in no<br />
position to compete on labor costs in areas<br />
such low-end textiles and electronics that<br />
would be better shifting to cheap-labor<br />
countries like Vietnam and China.<br />
Ra<strong>the</strong>r, he continued, <strong>the</strong> future of<br />
<strong>Korea</strong> lies with its globally successful<br />
industries that must keep <strong>the</strong>ir lead<br />
through strategic partnerships with <strong>for</strong>eign<br />
companies intended to enhance <strong>the</strong>ir<br />
technological, financial and marketing<br />
capability.<br />
Chung notes that given <strong>the</strong> rising<br />
antipathy toward <strong>for</strong>eign capital, both<br />
government in its various branches and<br />
<strong>the</strong> media have a responsibility to educate<br />
and in<strong>for</strong>m <strong>the</strong> <strong>Korea</strong>n public at large as<br />
to why <strong>for</strong>eign direct investment is vital to<br />
<strong>the</strong> progress of <strong>the</strong> <strong>Korea</strong>n economy in<br />
terms of employment creation, technology<br />
transfer, access to <strong>for</strong>eign markets and<br />
<strong>the</strong> introduction of advanced management<br />
techniques.<br />
In closing, he stressed <strong>the</strong> importance<br />
of <strong>for</strong>eign direct investment attraction<br />
once more by citing <strong>the</strong> case of <strong>the</strong> United<br />
States, which through a policy of proactively<br />
encouraging <strong>for</strong>eign direct<br />
investment has built a competitive human<br />
resource base, plus introduced advanced<br />
technology and massive amounts of overseas<br />
financing to give <strong>the</strong> American economy<br />
its unparalleled dynamism, and in <strong>the</strong><br />
process, driven marginal enterprises from<br />
<strong>the</strong> marketplace.<br />
“The newly appointed<br />
Invest KOREA Head, who<br />
immigrated to <strong>the</strong> United<br />
States as a high school<br />
student with his family,<br />
<strong>for</strong>esees all <strong>Korea</strong>ns<br />
achieving a “<strong>Korea</strong>n<br />
Dream” through <strong>the</strong>ir<br />
ef<strong>for</strong>ts on <strong>the</strong> lines of<br />
“American Dream,” but<br />
advises that this would be<br />
difficult to accomplish on<br />
<strong>the</strong> back of <strong>the</strong> industries<br />
of <strong>the</strong> past.”<br />
Qualifications Benefits Procedure<br />
HIGH-TECH Business within <strong>the</strong> category of Tax Holidays (5yrs 100%, 2yrs 50%) Application to MOFE<br />
Status HIGH-TECH BUSINESS or Lease of Land in FIZ Evaluation of <strong>the</strong> Application<br />
INDUSTRY SUPPORT SERVICES Financial Support <strong>for</strong> Employment & Training Final Decision in 20 days<br />
Foreign Manufacturing Tax Holidays (5 yrs 100%, 2 yrs 50%) Documentation with Local<br />
Investment FDI $30M Lease of Land Government<br />
Zone New Establishment of Plant Support <strong>for</strong> Basic Infrastructure Application to MOCIE<br />
R&D Financial Support <strong>for</strong> Employment & Training Evaluation by Foreign Investment<br />
HIGH-TECH Status<br />
Committee<br />
New R&D Facilities & FDI $5M<br />
Over 10 of R&D Personnel<br />
Cash Grant HIGH-TECH status Granted Cash can be used <strong>for</strong> Designation of Negotiation Partner<br />
(or Parts & Material Speciality) Employment & Training Preliminary Negotiation with MOCIE<br />
Manufacturing Land Acquisition & Rent Application to MOCIE<br />
New Plant Facilities & FDI $10M Construction Cost Evaluation by Foreign Investment<br />
R&D Set-up Cost <strong>for</strong> Basic Infrastructure Committee<br />
New R&D Facilities & FDI $5M Purchase of Capital Goods, R&D<br />
Over 20 of R&D Personnel equipment & Materials<br />
2 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 2 3
2006-03-12006.3.410:48AM페이지24001채널맥(3443-0701)<br />
<strong>IT</strong> Leader / President Byun Bo-kyung<br />
Managing <strong>the</strong> Change from ‘E’ to ‘U’<br />
Kolon adapts to new trends by shifting emphasis to Ubiquitous business in 2006<br />
Aleader “<br />
who can’t contribute to a<br />
trans<strong>for</strong>mation, is not a leader!” So<br />
says Kolon Data Communication<br />
(www. kdc.kolon.com) president & CEO<br />
Byun Bo-kyung, who strongly believed in<br />
this philosophy as he successfully mapped<br />
out a new business blueprint <strong>for</strong> <strong>the</strong><br />
company’s restructuring over <strong>the</strong> past<br />
three years.<br />
The growing trend of an <strong>IT</strong><br />
industry environment shift from<br />
“E” (Internet) to “U” (Ubiquitous)<br />
has begun in earnest. Thus, <strong>the</strong><br />
spotlight is focusing more and<br />
more on how fast <strong>IT</strong> enterprises<br />
are adapting by acquiring <strong>the</strong><br />
capabilities needed in this<br />
changing environment by<br />
trans<strong>for</strong>ming <strong>the</strong>ir companies.<br />
In anticipation of such trends,<br />
Kolon Data Communication is<br />
poised to produce goods and<br />
services well-suited to <strong>the</strong><br />
Ubiquitous environment and to<br />
leap into <strong>the</strong> next stage of<br />
becoming a specialized total <strong>IT</strong><br />
service company. Byun Bo-kyung,<br />
president & CEO, Kolon Data<br />
Communication, underscores that<br />
companies cannot survive without being<br />
differentiated, adding that Kolon Data<br />
Communication’s new challenge is to<br />
trans<strong>for</strong>m itself such a specialized total <strong>IT</strong><br />
service enterprise, with priority given to<br />
four business <strong>the</strong>mes such as U City, U<br />
Home, U Healthcare and RFID (Radio<br />
Frequency Identification).<br />
Ubiquitousness as <strong>the</strong> future business<br />
engine<br />
Kolon Data Communication’s<br />
Ubiquitous business has devoted<br />
considerable ef<strong>for</strong>ts to seeking and<br />
selecting a business group befitting its<br />
capabilities by excluding product<br />
production participation such as chip and<br />
equipment etc. As a result, <strong>the</strong> company<br />
selected four business <strong>the</strong>mes - namely, U<br />
City, U Home, U Healthcare, & RFID.<br />
Byun notes that Kolon Data<br />
Communication is enlarging organization,<br />
Strategic agreement between Kolon Data Communication and<br />
US Echelon.<br />
<strong>the</strong> personnel, and business per<strong>for</strong>mance<br />
by reorganizing into a U solution team and<br />
U Infra team, approaching 2006 as <strong>the</strong> first<br />
year of Ubiquitous business.<br />
On <strong>the</strong> business front, Kolon Data<br />
Communication has concluded a<br />
collaboration MOU (memorandum of<br />
understanding) in conjunction with <strong>the</strong><br />
Ubiquitous part of IBM last year and has<br />
entered into a strategic alliance with <strong>the</strong><br />
U.S. firm Echelon to make inroads into<br />
open-model control networks in February<br />
this year, Byun explained.<br />
In particular, <strong>the</strong> company has been<br />
progressing its preparations from last year,<br />
regarding Kolon Data Communication’s<br />
future business engine as ‘Ubiquitous’.<br />
First, Byun is proud that Kolon Data<br />
Communication has secured technology<br />
power and competitiveness with its<br />
Ubiquitous business cooperation MOU<br />
conclusion with IBM on May, 2005 and<br />
with <strong>the</strong> company’s participation<br />
in Busan U City Project’s<br />
In<strong>for</strong>mation Strategic Plan.<br />
On <strong>the</strong> basis of such<br />
experiences, Kolon Data<br />
Communication has preparations<br />
to participate in two or three local<br />
autonomous entities’ U City<br />
project business under way and<br />
Kolon is planning to raise its<br />
competitiveness by enlarging U<br />
City project participation in <strong>the</strong><br />
coming months too.<br />
In <strong>the</strong> case of U Healthcare as<br />
well as U Learning field, results<br />
began to pay off from <strong>the</strong> second<br />
half of last year including<br />
‘Gangwon Province remote<br />
medical examination & treatment<br />
system’ etc. and <strong>the</strong> ‘Seoul<br />
National University Hospital Ubiquitous<br />
medical management system’s order<br />
followed in January this year.<br />
Byun expects that such results will be<br />
more brisk as Ubiquitous business begins<br />
in earnest this year. Besides, Kolon Data<br />
Communication is considering health<br />
consultation business through wire &<br />
wireless networks connected with medical<br />
institutions and health in<strong>for</strong>mation service<br />
firms and plans to embark actively upon<br />
remote medical examination and treatment<br />
business.<br />
Byun stresses that U Home field also is<br />
one important area of its plans to begin in<br />
earnest from this year. As its strategic<br />
alliance with U.S. Echelon gets attained at<br />
<strong>the</strong> beginning of Feb. this year, he said that<br />
Kolon Data Communication will<br />
commercialize open control networksassociated<br />
technology and<br />
NES(Networked Energy Service), an<br />
intelligence-model remote inspection<br />
system, in <strong>Korea</strong>.<br />
Active Ubiquitous business unfolding<br />
In regard to this year’s propulsion<br />
strategy by its business division, Byun<br />
explained that Kolon Data Communication<br />
will provide <strong>the</strong> best service in concert<br />
with <strong>the</strong> best partner in its established<br />
system as well as solution business.<br />
He notes that in <strong>the</strong> case of Ubiquitous<br />
business, a new growth project, human and<br />
material system construction and fund will<br />
be thrown into three business <strong>the</strong>mes<br />
exclusive of RFID field in earnest. In <strong>the</strong><br />
event of RFID part, Byun judges it to be<br />
effective to begin in earnest after three<br />
business <strong>the</strong>mes are on <strong>the</strong> track to a certain<br />
degree by means of a strategic alliance<br />
with established vendors such as IBM and<br />
Oracle.<br />
In <strong>the</strong> process of driving <strong>for</strong>ward <strong>the</strong><br />
Ubiquitous project, he explained that <strong>the</strong><br />
connection with existing business as well<br />
as synergy creation, <strong>the</strong> core solution as<br />
well as an essential element technology<br />
security, and effective human resources<br />
operation as well as stable investment are<br />
important tasks.<br />
As to overseas business content and collaboration<br />
system construction, Kolon<br />
Data Communication agreed to make<br />
inroads into markets at home and abroad<br />
by beginning home production of NES<br />
(Networked Energy Service) in cooperation<br />
with Echelon. The two companies are<br />
fur<strong>the</strong>r slated to establish “LonWorks<br />
Business Center” in conjunction with<br />
Echelon’s open control networks technology<br />
at <strong>the</strong> beginning of April this year at<br />
Kolon Data Communication’s headquarter.<br />
By establishing “LonWorks Business<br />
Center,” CEO Byun said that Kolon Data<br />
Communication is planning to attempt<br />
technology transfer and develop business<br />
model, referring to <strong>the</strong><br />
fact that LonWorks technology’s<br />
competitiveness<br />
as well as marketability<br />
are good since it is recognized<br />
as global standard.<br />
As a result of profitoriented<br />
business structure,<br />
Kolon Data<br />
Communication’s debt<br />
ratio remains at <strong>the</strong> 60%<br />
level, a very low level in<br />
comparison with similar<br />
data communications<br />
firms and in addition is<br />
practicing a transparent<br />
management on <strong>the</strong> basis<br />
of such superior stable<br />
finance structure, continuing<br />
its ef<strong>for</strong>ts to provide<br />
customers as well as<br />
shareholders with high<br />
company value.<br />
In <strong>the</strong> process of business<br />
restructuring and<br />
eliminating past mistakes,<br />
Byun explains:<br />
“Our company went into<br />
<strong>the</strong> red over two years,<br />
but I believe that this<br />
year, Kolon Data<br />
Communication will<br />
gain a turnover of 150<br />
billion won (approx.<br />
$172 million), up 30%<br />
compared with <strong>the</strong> previous<br />
year, and a operating<br />
profit of 4.5 billion won<br />
(approx. $5.17 million)”.<br />
Kolon Data<br />
Communication is poised<br />
to become an <strong>IT</strong> leading<br />
enterprise which provides<br />
customers with <strong>the</strong><br />
optimal <strong>IT</strong> service with<br />
its accumulated knowhow<br />
as an established <strong>IT</strong><br />
system special company,<br />
market command and<br />
launch of active<br />
Ubiquitous business.<br />
Kolon Data Communication president & CEO Byun Bo-kyung<br />
“As a result of profit-oriented business<br />
structure, Kolon Data<br />
Communication’s debt ratio remains at<br />
<strong>the</strong> 60% level, a very low level in<br />
comparison with similar data<br />
communications firms and in addition<br />
is practicing a transparent<br />
management on <strong>the</strong> basis of such<br />
superior stable finance structure,<br />
continuing its ef<strong>for</strong>ts to provide<br />
customers as well as shareholders with<br />
high company value.”<br />
2 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 2 5
2006-03-12006.3.410:48AM페이지26001채널맥(3443-0701)<br />
Financing <strong>IT</strong> / <strong>Korea</strong>n Re<br />
<strong>Korea</strong>n Re, a Reinsurance Firm Poised<br />
to Rank Among Global Top 10 by 2020<br />
<strong>Korea</strong>n Re is aiming to become one of<br />
<strong>the</strong> world’s top 10 reinsurers by 2020<br />
by bolstering international business<br />
and introducing advanced insurance services,<br />
according to a top manager of <strong>the</strong><br />
reinsurance company.<br />
In an interview with <strong>the</strong> <strong>Korea</strong> <strong>IT</strong><br />
<strong>Times</strong>, Park Jong-won, chairman & president<br />
of <strong>Korea</strong>n Re, said, "Right after successfully<br />
overcoming <strong>the</strong> 1997-1998 Asian<br />
financial crisis, <strong>Korea</strong>n Re established <strong>the</strong><br />
"Vision 2020," a mid and long-term strategy<br />
to enter ranks of <strong>the</strong> top 10 global reinsurers<br />
by that year."<br />
The strategy, among o<strong>the</strong>r things, calls<br />
<strong>for</strong> streng<strong>the</strong>ning of <strong>the</strong> international business,<br />
expansion of capital volume, introduction<br />
of advanced insurance services and<br />
becoming more in<strong>for</strong>mation and knowledge-oriented.<br />
"As a result of pursuing corporate<br />
re<strong>for</strong>m based on <strong>the</strong> strategy, <strong>Korea</strong>n Re<br />
has achieved an annual average growth of<br />
13.6% <strong>for</strong> <strong>the</strong> past seven years<br />
(1998~2004) and is currently ranked as <strong>the</strong><br />
world’s 16th largest reinsurer," said <strong>the</strong> 62-<br />
year-old professional manager.<br />
In January 2006, <strong>Korea</strong>n Re set up <strong>the</strong><br />
"Vision 2010," a mid-way plan to attain <strong>the</strong><br />
Vision 2020. Vision<br />
2010 is an execution<br />
plan to achieve <strong>the</strong><br />
Vision 2020 ahead of<br />
schedule.<br />
"Under <strong>the</strong> mid-way<br />
plan, total assets and<br />
gross written premiums<br />
are expected to reach 5<br />
trillion won ($5.17 billion),<br />
making <strong>Korea</strong>n<br />
Re <strong>the</strong> 12th reinsurer in<br />
<strong>the</strong> world by 2010,"<br />
said Park.<br />
Asked about <strong>the</strong><br />
2006 managerial strategy,<br />
Chairman Park said,<br />
"The current reinsurance<br />
business environment<br />
is extremely difficult as <strong>the</strong> <strong>Korea</strong>n<br />
reinsurance market, <strong>the</strong> 8th largest in <strong>the</strong><br />
world, has already become saturated with<br />
growth showing signs of stagnation.<br />
“As China has completely abolished <strong>the</strong> protection<br />
barriers <strong>for</strong> its reinsurance company China Re in<br />
2006, I think, <strong>Korea</strong>n Re is able to seek new ways <strong>for</strong><br />
growth in <strong>the</strong> giant potential market in Asia through<br />
active local marketing activities,”<br />
"Commercial lines such as fire and<br />
engineering insurance, which reap high<br />
returns, are losing <strong>the</strong>ir ground as domestic<br />
manufacturing firms are moving to countries<br />
that provide ‘cheap labor’, and most<br />
of <strong>the</strong> major global reinsurers have all<br />
Park Jong-won, chairman<br />
& president of <strong>Korea</strong>n Re<br />
made a presence in <strong>the</strong><br />
domestic reinsurance<br />
market, resulting in<br />
fierce competition, said<br />
Park.<br />
Noting that <strong>the</strong> year<br />
2006 will be a very<br />
important turning point<br />
<strong>for</strong> <strong>Korea</strong>n Re, which<br />
has posted high growth<br />
<strong>for</strong> <strong>the</strong> past seven years,<br />
he said, "As a result, we<br />
set <strong>the</strong> construction of a<br />
core ability to become a<br />
top-notch company as<br />
<strong>the</strong> 2006 managerial target."<br />
Along with this,<br />
<strong>Korea</strong>n Re will expand<br />
its growth base by exploring new domestic<br />
and overseas markets and actively creating<br />
demand <strong>for</strong> new products. In order to<br />
achieve <strong>the</strong> "Vision 2010," <strong>the</strong> company<br />
will also actively pursue a business strategy<br />
seeking an annual average growth of<br />
12% persistently, he said.<br />
In line with broadening <strong>the</strong> growth base,<br />
<strong>Korea</strong>n Re will consistently pursue high<br />
profits through reasonable price policy and<br />
early risk management.<br />
At <strong>the</strong> same time, <strong>Korea</strong>n Re will renovate<br />
its educational program as well as <strong>the</strong><br />
<strong>IT</strong> system to improve its technical capabilities<br />
of reinsurance and ultimately, maximize<br />
productivity, said <strong>the</strong> chairman.<br />
On its business globalization plan to<br />
bolster competitiveness, Park said, "In<br />
terms of capital volume, <strong>Korea</strong>n Re has<br />
remarkably streng<strong>the</strong>ned its financial base<br />
by achieving a high annual average growth<br />
of 13% and handsome net profits."<br />
In particular, by consistently reserving<br />
50-60 billion won ($51.7-60.2 million) in<br />
net profit every year without capital<br />
increase, <strong>the</strong> company’s security ability,<br />
comprising total capital and reserve fund <strong>for</strong><br />
emergent risk, are likely to have reached<br />
700 billion won ($724 million) in <strong>the</strong> fiscal<br />
year 2006, a 2.6-fold rise from 1998.<br />
By expanding <strong>the</strong> in-house reserve continuously<br />
through development of new<br />
products, bolstering of <strong>the</strong> business in <strong>the</strong><br />
overseas markets and maintenance of net<br />
profits, it plans to expand <strong>the</strong> security ability<br />
to 1.5 trillion won ($1.5 billion) in 2010.<br />
"<strong>Korea</strong>n Re has placed <strong>the</strong><br />
focus of its overseas market<br />
strategy on rein<strong>for</strong>cing its leader<br />
position in <strong>the</strong> Asian market, and<br />
eventually leaping to become a<br />
leading global reinsurer," he<br />
said, adding that it will expand<br />
<strong>the</strong> portion of gross written premium<br />
from overseas business<br />
from 10% of <strong>the</strong> entire premium<br />
income and to 20% in 2010, and<br />
fur<strong>the</strong>r to 50% in 2020.<br />
"As China has completely<br />
abolished <strong>the</strong> protection barriers<br />
<strong>for</strong> its reinsurance company<br />
China Re in 2006, I think,<br />
<strong>Korea</strong>n Re is able to seek new<br />
ways <strong>for</strong> growth in <strong>the</strong> giant<br />
potential market in Asia through active local<br />
marketing activities," he said.<br />
By streng<strong>the</strong>ning relations with major<br />
local reinsurers and actively attacking accident,<br />
motor, and liability insurance markets<br />
in China, <strong>Korea</strong>n Re aims at expanding its<br />
sales by more than 30% every year, he said.<br />
Along with this, <strong>Korea</strong>n Re plans to<br />
advance into <strong>the</strong> Asian engineering and<br />
EAR (erection-all-risks) markets by utilizing<br />
its accumulated experience and knowhow<br />
from <strong>the</strong> domestic CAR (constructionall-risks)<br />
market.<br />
In <strong>the</strong> European marine insurance and<br />
aviation markets it has enjoyed remarkable<br />
results, <strong>Korea</strong>n Re will continue streng<strong>the</strong>ning<br />
its position as a leader by providing various<br />
insurance services based on its knowledge<br />
and know-how from its 40-year<br />
domestic business operations, and eventually<br />
expand into <strong>the</strong> Latin American and <strong>the</strong><br />
East European markets.<br />
The following are excerpts from an interview with Park Jong-won, chairman<br />
& president of <strong>Korea</strong>n Re:<br />
Q: <strong>Korea</strong>n Re has enjoyed sustainable growth in capital volume and<br />
security ability, while securing <strong>the</strong> No. 1 position in <strong>the</strong> domestic reinsurance<br />
market. How about <strong>the</strong> credit rating of <strong>Korea</strong>n Re appraised by<br />
global credit rating agencies?<br />
A: A.M. Best, one of <strong>the</strong> world’s top credit rating agencies, has given <strong>Korea</strong>n<br />
Re an "A- (excellent)" rating, citing <strong>the</strong> <strong>Korea</strong>n reinsurer’s excellent business<br />
results, its leading role in <strong>the</strong> local market, ability to provide timely reinsurance<br />
products satisfying market needs, stable investment portfolio and effective distribution<br />
of risk.<br />
As <strong>Korea</strong>n Re gained <strong>the</strong> "A-" rating <strong>for</strong> <strong>the</strong><br />
fourth consecutive year from A.M. Best <strong>for</strong> its<br />
outstanding managerial ability, it has firmed up<br />
its leadership position in <strong>the</strong> local and overseas<br />
markets.<br />
Meanwhile, as <strong>for</strong>eign investors’ confidence<br />
in <strong>Korea</strong>n Re has been also rising steadily, it is<br />
expected to have a superior position in its business<br />
relations with <strong>for</strong>eign reinsurers.<br />
In <strong>the</strong> domestic market, <strong>the</strong> market value of<br />
<strong>Korea</strong>n Re has been going up gradually owing<br />
to its stable credit rating and robust growth in<br />
capital volume and aggressive overseas business<br />
strategy.<br />
Accordingly, <strong>the</strong> total market value of<br />
<strong>Korea</strong>n Re amounted to 1 trillion won ($1.03<br />
billion) as of February 2006, <strong>the</strong> second biggest<br />
in <strong>the</strong> domestic insurance industry, and <strong>the</strong> <strong>for</strong>eign<br />
equity ratio in <strong>Korea</strong>n Re expanded to 42%.<br />
Chairman Park(right) receives <strong>the</strong> management<br />
innovation grand prize from “Money Today”, a<br />
local daily newspaper.<br />
Q: Would you introduce your company’s win-win strategy, which<br />
ensures mutual profits between primary insurance and reinsurance<br />
companies?<br />
A: By developing new products such as D&O and CI (critical illness) insurance<br />
suitable <strong>for</strong> changing needs of <strong>the</strong> insurance market and providing <strong>the</strong>m to<br />
local primary insurance companies, <strong>Korea</strong>n Re is revitalizing <strong>the</strong> dormant primary<br />
insurance market and creating new reinsurance demands, offering more opportunities<br />
<strong>for</strong> growth to local insurers.<br />
Moreover, despite <strong>the</strong> hardening conditions of <strong>the</strong> global reinsurance market<br />
in <strong>the</strong> wake of <strong>the</strong> Sept. 11 terrorists’ attacks on <strong>the</strong> United States, <strong>Korea</strong>n Re has<br />
supported <strong>the</strong> stability of <strong>the</strong> <strong>Korea</strong>n primary insurance companies by supplying<br />
sufficient reinsurance coverage.<br />
Q: Would you comment on your managerial philosophy?<br />
A: First of all, I place <strong>the</strong> emphasis on transparent management based on principle.<br />
Secondly, I think responsible management is very important. The CEO should<br />
take <strong>the</strong> initiative in advancing <strong>the</strong> company.<br />
Thirdly, re<strong>for</strong>mative management is <strong>the</strong> only way <strong>for</strong> a company to survive fierce<br />
competition in a rapidly changing insurance market.<br />
2 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 2 7
2006-03-12006.3.410:48AM페이지28001채널맥(3443-0701)<br />
University / Kyung Hee Cyber Education<br />
Ubiquitous University Offering Superior Cyber Education<br />
Kyung Hee Cyber University’s<br />
advanced model of cyber education<br />
contents puts it in world level league<br />
<strong>With</strong> its unique cyber education contents<br />
development that differentiates<br />
it from o<strong>the</strong>r cyber universities,<br />
Kyung Hee Cyber University (KHCU)<br />
(www.khcu.ac.kr) is <strong>for</strong>ging an advanced<br />
model of cyber education contents <strong>for</strong><br />
online higher education in <strong>Korea</strong>.<br />
Through such advanced contents development<br />
by its own technological expertise,<br />
<strong>the</strong> Cyber University is contributing to<br />
enhancing Ubiquitous education as well as<br />
advancing <strong>the</strong> knowledge level of <strong>the</strong><br />
Republic of <strong>Korea</strong> one notch higher.<br />
Against <strong>the</strong> backdrop of this renewed<br />
confidence lies above all Kyung Hee Cyber<br />
University’s abovementioned superiority<br />
in educational contents and competitiveness<br />
in education, according to President<br />
Park Kun-woo of KHCU who has been<br />
leading it <strong>for</strong> over two years and has served<br />
in <strong>the</strong> diplomatic arena during almost 40<br />
years, including as <strong>the</strong> <strong>Korea</strong>n Ambassador<br />
to <strong>the</strong> United States as well as <strong>the</strong> chief delegate<br />
of <strong>the</strong> four-way talks<br />
“As <strong>for</strong> superior contents development<br />
of our cyber education, we have instructional<br />
designers who plan education and<br />
support professors in <strong>the</strong> Dept. of Online<br />
Education Support, web designers as well<br />
as programmers who design contents and<br />
programming, and up to media developers<br />
who are in charge of image production,<br />
contents editing and management”, Park<br />
elaborated.<br />
Its staff of 60 experts cooperates with<br />
professors and lecturers in doing research<br />
and developing cyber educational contents,<br />
according to Park. In comparison with<br />
ano<strong>the</strong>r cyber university which relies on<br />
outsourcing, KHCU produces approximately<br />
200 contents a year in its six studios<br />
corresponding to<br />
about 200 pyeong<br />
(approx. 660m2)<br />
with its own technology,<br />
unique<br />
among cyber university<br />
circles.<br />
In addition, he<br />
pointed out<br />
“Besides hardware<br />
elements<br />
needed <strong>for</strong> cyber<br />
education, we<br />
support software<br />
related to lecture development and supply<br />
studios (including a virtual studio) <strong>for</strong> a<br />
sound environment <strong>for</strong> lecture development.”<br />
In a nutshell, Kyung Hee Cyber<br />
University’s superiority is set apart in that<br />
it offers supporting functions <strong>for</strong> professors’<br />
online teaching (video chatting, realtime<br />
seminar, chatting room, asynchronous<br />
discussion room, SMS, mail, note, one-toone<br />
counseling, blog, community etc.) and<br />
learning management, as well as evaluation<br />
function that makes students possible<br />
to evaluate not only learning process but<br />
outcomes from educational programmes<br />
through LMS (Learning Management<br />
System) developed by KHCU.<br />
Way <strong>for</strong>ward <strong>for</strong> an advanced country<br />
First of all, President Park proposed that<br />
cyber education can pave <strong>the</strong> way <strong>for</strong> an<br />
advanced country, explaining that carrying<br />
President Park Kun-woo of KHCU<br />
out online and offline education simultaneously<br />
is a global trend and in that regard<br />
<strong>the</strong>re are areas where cyber education in<br />
<strong>Korea</strong> still is not activated. Concerning<br />
doubts about <strong>the</strong> university’s education<br />
quality or degree recognition, <strong>the</strong> president<br />
<strong>for</strong>cefully brushed off such misgivings,<br />
pointing out that <strong>for</strong> example, <strong>the</strong> matriculation<br />
rate into graduate school is pretty<br />
good in <strong>the</strong> case of Kyung Hee Cyber<br />
University and cyber education provides<br />
intensive courses without any waste ra<strong>the</strong>r<br />
than off-line education provided by general<br />
universities.<br />
Showing <strong>the</strong> excellence of <strong>the</strong> education<br />
competitiveness of Kyung Hee Cyber<br />
University, <strong>the</strong> ex-diplomat president<br />
added that KHCU has started credit<br />
exchange with Kyung Hee University, its<br />
mo<strong>the</strong>r University, since <strong>the</strong> first semester<br />
of 2004. <strong>With</strong> this, students can attend lectures<br />
up to 24 credits, 3 credits per semester<br />
without extra fees in Kyung Hee<br />
University.<br />
President Park, who believes that <strong>the</strong><br />
credit exchange program gives <strong>the</strong> most<br />
efficient synergy effect in boosting students’<br />
satisfaction, mentioned that 75 per-<br />
cent of Kyung Hee University students<br />
indicated in <strong>the</strong> questionnaire that asked<br />
credit exchange satisfaction <strong>the</strong>y would<br />
recommend KHCU’s lectures to <strong>the</strong>ir<br />
friends & colleagues. He also added that it<br />
is undeniable that thanks to such reciprocal<br />
credit exchange program with Kyung Hee<br />
University, KHCU made great strides<br />
despite of its five years’ short history.<br />
Plus expanding and beefing up a ‘Ubiquitous<br />
learning system’ which makes <strong>the</strong>ir<br />
students attend lectures wherever and<br />
whenever <strong>the</strong>y want through PDA or wireless<br />
handy PC, <strong>the</strong> Cyber University operates<br />
on one hand flexible and elastic educational<br />
courses and school affairs such as a<br />
curriculum map through which students<br />
can get in<strong>for</strong>mation about subjects more indepth,<br />
in order to meet more diverse students’<br />
needs.<br />
Hong Bong-hwa, <strong>the</strong> Dean of<br />
Department of e-Learning Support who sat<br />
in on <strong>the</strong> interview, said, “In <strong>the</strong> light of<br />
facts that we can’t meet <strong>the</strong>ir needs with<br />
uni<strong>for</strong>m education and school affairs since<br />
<strong>the</strong> students of cyber university come from<br />
various ages, professions and experiences,<br />
Kyung Hee Cyber University is noteworthy<br />
by activating double major, minor<br />
major, change of major and early graduation<br />
system and by abolishing core courses<br />
to broaden student selections.”<br />
Pivotal role of top cyber education<br />
About carrying out <strong>the</strong> pivotal role<br />
of <strong>the</strong> best cyber education that represents<br />
<strong>Korea</strong>, President Park is proud<br />
to say that approx. 150 students out of<br />
600 first graduates in Feb. 2005 at<br />
KHCU went on to graduate school<br />
providing an example to new comers<br />
who were planning to enter KHCU.<br />
The president deserving <strong>the</strong> title of<br />
Cyber University missionary has a<br />
firm belief: “If we pursue education<br />
that utilizes characteristics and merits<br />
of cyber education, we can solve <strong>the</strong><br />
restraints on <strong>the</strong> time and space<br />
which are <strong>the</strong> offline universities’<br />
limitations, and we can seek after<br />
learner-centered education.” In conjunction<br />
with this, President Park points<br />
out: “For cyber education to occupy its<br />
firm position thoroughly, negative factors<br />
must not appear so that student can study<br />
free from all anxiety”.<br />
He continued, “I would say <strong>the</strong> future of<br />
cyber university is considerably bright considering<br />
<strong>Korea</strong>’s world best <strong>IT</strong> infrastructure”,<br />
adding that cyber education has high<br />
probability that it can solve diverse problems<br />
of offline universities in <strong>Korea</strong> and<br />
present <strong>the</strong> possibility of a new model of<br />
university education.<br />
In relation to Hanryu (<strong>Korea</strong>n Wave)<br />
fever too, KHCU shows big enthusiasm<br />
with its plan to establish a Department of<br />
<strong>Korea</strong>n Culture and Language from <strong>the</strong><br />
Kyung Hee Cyber Univ.’s virtual chromakey studio(left), and library(right)<br />
Kyung Hee Cyber Univ. graduates, whose<br />
matriculation rate into graduate school is<br />
excellent.<br />
<strong>for</strong>thcoming Spring semester, 2006 plus<br />
setting up a study hall and installing ‘Cyber<br />
<strong>Korea</strong>n Language Programme’ as part of a<br />
global cyber campus at Hanoi University<br />
of Foreign Studies in Vietnam,<br />
Ulaanbaatar University in Mongolia, 4 universities<br />
in <strong>the</strong> Philippines and <strong>the</strong> National<br />
Association <strong>for</strong> <strong>Korea</strong>n Studies (NAKS) in<br />
U.S.A.<br />
<strong>With</strong> dissemination and development of<br />
Internet market in <strong>Korea</strong>, cyber education<br />
will become a learner-oriented education<br />
system, more systematically and diversely,<br />
he said.<br />
To develop KHCU as one of <strong>the</strong> world<br />
best cyber universities is likely to be <strong>the</strong><br />
top priority task <strong>for</strong> it this year.<br />
2 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 2 9
2006-03-12006.3.410:48AM페이지30001채널맥(3443-0701)<br />
CeB<strong>IT</strong> 2006: The Global Stage <strong>for</strong> Latest<br />
Technologies of <strong>Digital</strong> <strong>Convergence</strong><br />
Over 6,000 Companies Vying to Showcase High-Tech Products in Hannover<br />
CeB<strong>IT</strong><br />
2006 will be held from March 9 to 15 at <strong>the</strong><br />
Hannover Convention Center, Germany under <strong>the</strong><br />
slogan of “<strong>Digital</strong> Solutions <strong>for</strong> Work & Life.”<br />
In its 21st year this year, CeB<strong>IT</strong> 2006 promises to be <strong>the</strong> stage <strong>for</strong><br />
some 30 special exhibitions and 800 conferences in addition to <strong>the</strong><br />
products display by more than 6,300 companies from over 70 nations. Of<br />
<strong>the</strong> participating companies, 3,300 are <strong>for</strong>eign companies of which 51.5%,<br />
or 1,700 firms, are from <strong>the</strong> Asia and Pacific region. The participation by<br />
Asian countries has been growing annually to such an extent that <strong>the</strong>ir<br />
rented space <strong>for</strong> displays this year has reached 300,000 square meters. In<br />
2005, more than 6,200 companies from over 70 countries took part in <strong>the</strong><br />
annual event that attracted 480,000 visitors.<br />
The CeB<strong>IT</strong> exhibition, industry watchers say, is meaningful in <strong>the</strong><br />
sense that it provides a <strong>for</strong>um <strong>for</strong> participants to share today’s industry<br />
issues and future visions not merely <strong>for</strong> <strong>the</strong> display of products itself.<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 3 1
2006-03-12006.3.410:48AM페이지32001채널맥(3443-0701)<br />
CeB<strong>IT</strong> 2006 Hannover <strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />
2006<br />
Hannover<br />
A Plethora of <strong>Digital</strong> Products, Solutions to be Showcased<br />
<strong>Digital</strong> Solutions <strong>for</strong> Work & Life<br />
At CeB<strong>IT</strong> 2006, organizers have placed emphasis on how <strong>the</strong><br />
digital world can assist people improve <strong>the</strong>ir lifestyles during<br />
<strong>the</strong>ir working and leisure hours. To be introduced at <strong>the</strong><br />
exhibition includes various business solutions and digital<br />
lifestyles based on up-to-date technologies including <strong>the</strong><br />
communication network connecting working sites with home.<br />
The capping of CeB<strong>IT</strong> 2006 with <strong>the</strong> slogan of “<strong>Digital</strong><br />
Solutions <strong>for</strong> Work & Life” is said to be derived from <strong>the</strong><br />
important role in<strong>for</strong>mation technologies play in not only home<br />
appliances but also in <strong>the</strong> fields of telematics and logistics.<br />
CeB<strong>IT</strong> 2006 Under a Variety of Themes<br />
At CeB<strong>IT</strong> 2006, exhibition halls are arranged according to<br />
major <strong>the</strong>mes and are anticipated to win <strong>the</strong> favorable responses<br />
from visitors since various <strong>for</strong>ums and special exhibitions are<br />
also scheduled to be held.<br />
In <strong>the</strong> Business Process Hall, business solutions and related<br />
products will be on display. These include a host of security<br />
devices and software in addition to RFID technologies that have<br />
recently been attracting much attention.<br />
In <strong>the</strong> Communications Hall, which displays telephones,<br />
mobile phones and network-related products, a special<br />
exhibition dubbed ‘VoIP@CeB<strong>IT</strong> and WLAN-World’ will be<br />
held under <strong>the</strong> <strong>the</strong>me of ‘Telematik, Navigation, Logistik and<br />
Handy-TV.’<br />
In <strong>the</strong> <strong>Digital</strong> Equipment and Systems Hall, HDTVs as well<br />
as personal and mobile storage systems will highlight today’s<br />
digital entertainment.<br />
In <strong>the</strong> Banking & Financing Hall, business solutions <strong>for</strong><br />
Major Items Displayed at <strong>the</strong> <strong>Korea</strong>n Pavilion<br />
Items No. Major Participants<br />
Navigation equipment<br />
Diasonic, D.O.Tel, 3Soft, I-Bead, Elentec, SB Telekom, Dizipia<br />
PMP (Portable Media Player) 12 Ugcom, Oracom, 3Soft, PlayM, Maycom, Enox, Elentec, Maxian, Neosol,<br />
Multi-channel, Fusionsoft, Dizipia<br />
MP3 player 24 Ugcom, Diasonic, Stormblue, Bluzen, Oracom, I-bead, Technovas, PlayM,<br />
Maycom, Enox, S-Cam, Multi-channel, Hyunwon, Ugcom, Diasonic,<br />
Stormblue, Bluzen, Oracom, I-bead, Technovas, PlayM, Seju Engineering<br />
LCD TV 10 Sodiff, KTV Global, Atec, GPNC, 3 Gate, Namjootech, Pavonine, Nexio,<br />
Dong Yang, Indtek,<br />
Bluetooth products (wireless 11 KTV Global, Stromblue, Kyungjin, Ugcom, Sungjin Techwin, AsianaIDT,<br />
headsets, and o<strong>the</strong>rs)<br />
SB Telekom, Ufosys, PlayM, Sprite, Hanho Electronics<br />
Security products (fingerprint 4 Wareplus, Green Optics, Ufosys<br />
readers, locks & o<strong>the</strong>rs)<br />
DMB equipment 9 Pixtree<br />
Internet phones 2 Wooksung Electronics, Kyunggee Electronics<br />
RFID systems 4 ASB, Duali, Wareplus, Keico<br />
DVDs 3 DTS, Ellion, Dinss<br />
multimedia web authoring tools 2 Parasys, Investclub<br />
PC accessories 20 PC Accessories<br />
enhancing <strong>the</strong> convenient use of various equipment and devices<br />
employed by financial institutions including banks will be on<br />
special display under <strong>the</strong> slogan of ‘Bank-Finance-Systems.’<br />
In <strong>the</strong> Public Sector Parc, public and academic institutions<br />
will take part and make presentations concerning geographical<br />
in<strong>for</strong>mation systems. In addition, special exhibitions are<br />
scheduled to be held under <strong>the</strong> <strong>the</strong>me of ‘eHealth.’<br />
In <strong>the</strong> Future Parc, research and academic institutions will be<br />
introducing new ideas through a <strong>for</strong>um <strong>for</strong> discussions entitled<br />
‘future talk.’<br />
At CeB<strong>IT</strong> 2006, special emphasis has also been placed on<br />
SMEs. Through <strong>the</strong> “Forum CeB<strong>IT</strong> Mittelstand,” numerous<br />
seminars and discussions are scheduled to be held with <strong>the</strong><br />
participation of business leaders, politicians and journalists.<br />
Fur<strong>the</strong>rmore, a variety of products and solutions <strong>for</strong> SMEs will<br />
be on display. In addition, an exhibition hall has been prepared<br />
<strong>for</strong> merchants in <strong>the</strong> business of trading <strong>IT</strong> products, home<br />
appliances as well as photo shop and office supplies.<br />
For some time, CeB<strong>IT</strong> has won <strong>the</strong> acclaim as a prominent<br />
stage <strong>for</strong> meetings with corporate leaders around <strong>the</strong> globe. In<br />
<strong>the</strong> list of programs <strong>for</strong> ‘Keynote Speeches’ to be presented<br />
during <strong>the</strong> exhibition, Anand Chandrasekher, vice president of<br />
Intel, and Guerrino De Luca, CEO of Logitech, have been<br />
invited to deliver keynote speeches.<br />
Ano<strong>the</strong>r event which is anticipated to draw much attention at<br />
CeB<strong>IT</strong> is ‘<strong>Digital</strong> Living’ through which visitors can operate<br />
digital products and experience future technologies.<br />
Market Trends at CeB<strong>IT</strong> 2006<br />
At this year’s CeB<strong>IT</strong>, digital products with various functions<br />
originating from digital convergence are set<br />
to make conspicuous showing. The<br />
combining of home entertainment with<br />
mobile technologies, in particular, is<br />
expected to make a striking debut since it has<br />
become possible to adopt more innovative<br />
products and services thanks to <strong>the</strong> continued<br />
growth of <strong>the</strong> cell phone market and <strong>the</strong><br />
increased accessibility of <strong>the</strong> broadband<br />
Internet.<br />
Portable Multimedia Players Lead Home<br />
Electronic Products<br />
It is <strong>for</strong>ecast that PMPs (Portable Media<br />
Players), mounted with TV screens and<br />
navigation functions that include those of<br />
DVDs, HDDs, and MP3s, will lead <strong>the</strong> home<br />
entertainment market.<br />
DMB and DVB-H Vying <strong>for</strong> <strong>the</strong> Portable TV Market<br />
The adoption of DMB <strong>for</strong> its trial service during <strong>the</strong> 2006<br />
World Cup soccer games in <strong>the</strong> five German States of Bayern,<br />
North Rhine-Westphalia, Saarland, Berlin, and Brandenburg has<br />
attracted heightened interest. This is because its success is much<br />
anticipated to provide an important turning point in deciding <strong>the</strong><br />
future course of <strong>the</strong> mobile TV market.<br />
LCD & PDP TVs Mounted with HD-DVDs and HDTVs<br />
Due to <strong>the</strong> advent of HD-DVD players and HDTVs with<br />
1920x1080 panels, LCD & PDP TVs capable of per<strong>for</strong>ming <strong>the</strong><br />
functions of <strong>the</strong>se new models are expected to post rapid growth<br />
from <strong>the</strong> early stages of <strong>the</strong> high-resolution digital broadcasting.<br />
The Advent of 3.5G Mobile Phones with HSDPA Functions<br />
Following T-Mobile’s successful launch of high-speed<br />
mobile communication utilizing HSDPA (High-Speed<br />
Downlink Packet Access), <strong>the</strong> third-generation technology of<br />
Nokia, a trial telecom service at <strong>the</strong> speed of 1.8Mbps, a speed<br />
that is comparable to that of ADSL, is scheduled to be launched<br />
this month.<br />
<strong>Korea</strong> Pavilion<br />
The <strong>Korea</strong> Trade-Investment Promotion Agency (KOTRA),<br />
which has participated in CeB<strong>IT</strong> since 2002, will take part in<br />
this year’s event by organizing <strong>the</strong> <strong>Korea</strong>n delegation to <strong>the</strong><br />
<strong>Korea</strong>n Pavilion.<br />
According to Han Jong-woon, director-general of KOTRA,<br />
<strong>the</strong> <strong>Korea</strong>n Pavilion will be displaying high-tech multimedia<br />
products at 3 convention halls (Halls 22, 23 & 25) including <strong>the</strong><br />
one (Hall 25) set aside <strong>for</strong> <strong>the</strong> exclusive display of display products.<br />
A total of 108 companies, an increase of 13 from last year,<br />
will be participating in <strong>the</strong> <strong>Korea</strong>n Pavilion on an exhibition<br />
floor space of 1,467 square meters.<br />
In <strong>the</strong> midst of growing expectations <strong>for</strong> a substantial growth<br />
of <strong>the</strong> home electronics market in Germany on <strong>the</strong> occasion of<br />
<strong>the</strong> 2006 World Cup, it is anticipated that <strong>Korea</strong>n <strong>IT</strong> SMEs can<br />
engage in lively consultations <strong>for</strong> export. Mindful of <strong>the</strong><br />
importance <strong>the</strong> occasion carries, <strong>the</strong> <strong>Korea</strong>n Pavilion will be<br />
housing a special booth <strong>for</strong> <strong>the</strong> exclusive demonstration of DMB<br />
service.<br />
At <strong>the</strong> <strong>Korea</strong>n Pavilion, new models of MP3 players and<br />
PMPs that reflect today’s trend <strong>for</strong> convergence will also be<br />
displayed with <strong>the</strong> participation of 24 and 12 <strong>Korea</strong>n firms,<br />
respectively. Bluetooth models including wireless headsets will<br />
Han Jong-woon, director-general<br />
of KOTRA’s Exhibition & Convention Team<br />
also be presented by 9 companies. In <strong>the</strong> meantime, highdefinition<br />
LCD TVs with fancy designs from ten companies<br />
such as KTV Global are expected to capture <strong>the</strong> hearts and<br />
minds of buyers.<br />
Invest <strong>Korea</strong> Fair <strong>for</strong> <strong>IT</strong> Products and Services<br />
On March 13, <strong>Korea</strong> will be holding an investment fair at<br />
Hanover Convention Center from 10:30 a.m. <strong>for</strong> a two-hour run<br />
in order to boost Germany’s investment in <strong>Korea</strong>’s <strong>IT</strong> industry.<br />
Chung Dong-soo, head of Invest <strong>Korea</strong>, is scheduled to<br />
deliver introductory remarks on <strong>Korea</strong>’s <strong>IT</strong> industry and Chu<br />
Woo-shik, head of investor relations division at Samsung<br />
Electronics, will give a keynote speech on Samsung’s strategy<br />
<strong>for</strong> future growth. In addition, Siemens and Rohde &Schwarz<br />
Int’l GmbH of Germany are scheduled to deliver success stories<br />
of investing in <strong>Korea</strong>.<br />
Mr. Han said that <strong>the</strong> trade promotion agency and OAV, <strong>the</strong><br />
German association <strong>for</strong> friendship between Germany and East<br />
Asia, as well as <strong>the</strong> German Chambers of Commerce in<br />
Hamburg, Hanover, Lubeck and Kiel have been striving to<br />
search <strong>for</strong> German companies interested in investing in <strong>Korea</strong>.<br />
3 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 3 3
2006-03-12006.3.410:48AM페이지34001채널맥(3443-0701)<br />
CeB<strong>IT</strong> 2006 Hannover<br />
<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />
DMB Spreads Wings<br />
to Overseas markets<br />
<strong>With</strong> <strong>the</strong> inauguration of <strong>the</strong><br />
“Wibro, DMB Overseas<br />
Promotion Bureau” in <strong>Korea</strong>,<br />
backed by <strong>the</strong> strong support of <strong>the</strong><br />
Ministry of In<strong>for</strong>mation & Communication<br />
(MIC), Wibro as well as DMB are poised<br />
to spread <strong>the</strong>ir wings to <strong>the</strong> world.<br />
In <strong>the</strong> meanwhile, DMB (digital<br />
multimedia broadcasting), developed by<br />
domestic technology, is set to launch pilot<br />
broadcasting <strong>for</strong> <strong>the</strong> Germany World Cup<br />
relay in 2006 with <strong>the</strong> State of Bavaria,<br />
Germany on April, 2005. Since <strong>the</strong>n too,<br />
DMB has been going from one success to<br />
ano<strong>the</strong>r overseas, with <strong>the</strong> pilot project<br />
announcement with England in September,<br />
2005, pilot broadcasting commencement in<br />
France on Dec. 2005 as well as<br />
broadcasting commencement in China and<br />
<strong>Korea</strong>’s DMB shows its edge in sports game relay and disaster warning systems.<br />
Ef<strong>for</strong>ts focused on commercial broadcasting and services, using high-profile sports<br />
and marketing events as marketing tools<br />
overseas inroads into Canada in January<br />
this year, respectively.<br />
Likewise, WiBro also which succeeded<br />
in its standardization <strong>for</strong> <strong>the</strong> first time in<br />
<strong>the</strong> world at <strong>the</strong> end of last year, made<br />
inroads into Canada along with DMB on<br />
Jan. this year.<br />
To devote <strong>the</strong> ministry’s heart and soul<br />
to U-<strong>IT</strong>839 diffusion, MIC has newly<br />
established <strong>the</strong> Wibro, DMB Overseas<br />
Promotion Bureau within its ministry, of<br />
which Director General Lee Jae-Hong is in<br />
charge.<br />
Upbeat outlook <strong>for</strong> overseas inroads<br />
The newly established Bureau’s Chief<br />
Director General Lee stresses that its<br />
establishment is very timely in that this<br />
will be an important year to serve as a<br />
watershed <strong>for</strong> <strong>Korea</strong>’s DMB or Wibro<br />
overseas inroads. He was very upbeat on<br />
<strong>the</strong> outlook of <strong>Korea</strong>’s DMB or Wibro<br />
service’s overseas inroads, adding that we<br />
can as much as one want if we can<br />
encroach on 30% of world mobile market<br />
at <strong>the</strong> minimum.<br />
First off, Lee emphasizes that <strong>the</strong><br />
Wibro, DMB Overseas Promotion Bureau<br />
wants to approach oversea markets by<br />
combining <strong>the</strong> cutting edges of DMB and<br />
Wibro. Accordingly in <strong>the</strong> case of Europe,<br />
DMB is expected to compete with DVB-H<br />
mode backed by Nokia, according to Lee.<br />
The Director General elaborates<br />
fur<strong>the</strong>r: “It is mistakenly thought by<br />
European broadcasting companies as well<br />
as mobile network operators <strong>the</strong>re that<br />
DMB is a free-charge broadcasting<br />
without profit model whereas DVB-H<br />
holds a profit model with a host of<br />
channels.” DVB-H may have two or three<br />
times more channels, but its framework is<br />
inferior in comparison with DMB and<br />
fur<strong>the</strong>rmore DVB-H is weak in sports<br />
game relay, he explains.<br />
In contrast, DMB can show its edge not<br />
only in sports game relay but also in<br />
disaster warning systems plus being able<br />
to provide users with roughly 100<br />
programs, such as cooking, travel, golf,<br />
badook and so on, which satisfy users<br />
tastes through Wibro. Mr. Lee underscores<br />
that such combination model is <strong>the</strong> most<br />
differentiated edge of <strong>Korea</strong>n DMB and<br />
<strong>Korea</strong> is expected to launch such mobile<br />
models during <strong>the</strong> third quarter of this<br />
year.<br />
During <strong>the</strong> 3G Congress held in<br />
Barcelona, Spain last month or CeB<strong>IT</strong><br />
Germany which will be held in Hanover<br />
this month, <strong>the</strong> Director General notes that<br />
MIC is revealing <strong>Korea</strong>’s DMB or Wibro<br />
promotion activities with such a strategy.<br />
Keeping an eye on <strong>the</strong> fact that<br />
European mobile network operators are<br />
keenly interested in business opportunities<br />
including profit models <strong>for</strong> DMB, Lee<br />
pointed out that DMB could create new<br />
revenue by attracting customers by early<br />
introduction of mobile TV plus additional<br />
data traffic like return channel and data<br />
service.<br />
As <strong>for</strong> why DMB should be a chosen<br />
mobile network operator, he fur<strong>the</strong>r names<br />
brand differentiation to be able to satisfy<br />
<strong>the</strong> customer demand on <strong>the</strong> multimedia<br />
content in consideration of <strong>the</strong> fact that<br />
digitalization leads to <strong>the</strong> convergence of<br />
broadcasting and telecom, which fulfills<br />
consumers demands <strong>for</strong> multimedia at low<br />
cost. He also introduces interactive service<br />
like t-commerce, traffic and travel<br />
in<strong>for</strong>mation and broadcasting early<br />
disaster warning in<strong>for</strong>mation as new<br />
services that DMB offers.<br />
Massive in<strong>for</strong>mation in real-time, bidirectional<br />
& cost-effectiveness<br />
In this regard, Mr. Lee insists that<br />
<strong>Korea</strong>’s terrestrial DMB particularly holds<br />
Director General Lee Jae-hong,<br />
Wibro, DMB Overseas<br />
Promotion Bureau, MIC.<br />
many edges in terms of offering massive<br />
in<strong>for</strong>mation in real-time, being bidirectional<br />
with existing communication<br />
networks, and cost-effectiveness.<br />
For example, <strong>the</strong> necessity of a disaster<br />
warning system with which <strong>Korea</strong>’s<br />
terrestrial DMB shows its edge according<br />
to Lee, is because disasters (natural/nonnatural)<br />
are happening everywhere and<br />
intimidating quality of life, immediate<br />
alarm and rescue system helps to reduce<br />
<strong>the</strong> damage, and disaster warning system<br />
requires immediate transmission of<br />
message etc.<br />
As to <strong>the</strong>se multi-faceted benefits of<br />
DMB, Director General Lee summarizes:<br />
“It provides customers with better quality<br />
AV service under mobile environment and<br />
value-added diverse interactive services<br />
anytime & anywhere. For industry, it offers<br />
new mega business opportunity and contents<br />
<strong>for</strong> mobile multimedia and can boost<br />
<strong>the</strong> digital equipment markets. In terms of<br />
service provider, it means less investment<br />
<strong>for</strong> mobile services and new explosive revenue<br />
source plus leading <strong>the</strong> convergence<br />
service of telecommunications and broadcasting.”<br />
In regard to Wibro’s marketing plan as<br />
well, <strong>the</strong> Director General said that MIC<br />
will concentrate its promotion ef<strong>for</strong>ts on<br />
increasing its commercialization countries,<br />
mentioning that <strong>the</strong> best overseas<br />
promotion service is to start commercial<br />
service in as soon as possible in <strong>Korea</strong><br />
About <strong>the</strong> <strong>for</strong>thcoming Germany World<br />
Cup too, which will kick off in June, this<br />
year, he expressed big expectations,<br />
adding that <strong>the</strong> ministry’s Wibro, DMB<br />
Overseas Promotion Bureau is planning to<br />
show off <strong>Korea</strong>’s technical excellence by<br />
means of pilot broadcasting <strong>the</strong>re.<br />
<strong>Korea</strong> must approach overseas markets by combining <strong>the</strong> cutting edges of DMB and<br />
WiBro.<br />
3 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 3 5
2006-03-12006.3.410:48AM페이지36001채널맥(3443-0701)<br />
CeB<strong>IT</strong> 2006 Hannover<br />
<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />
2006<br />
Hannover<br />
KOSA Leads SW Firms<br />
Delegation to CeB<strong>IT</strong> 2006<br />
<strong>Korea</strong>n Pavilion to showcase 20 software SMEs from <strong>Korea</strong><br />
The <strong>Korea</strong> Software Industry Association (KOSA)<br />
will be leading <strong>the</strong> <strong>Korea</strong>n delegation of 20 software<br />
companies to <strong>the</strong> 2006 CeB<strong>IT</strong> taking place in<br />
Germany from March 9-16, <strong>for</strong> <strong>the</strong>ir display of software<br />
solutions at <strong>the</strong> 25 booths of <strong>the</strong> <strong>Korea</strong>n Pavilion.<br />
CeB<strong>IT</strong> is a comprehensive <strong>IT</strong> exhibition where more<br />
than 600,000 visitors and buyers from over 60 countries<br />
will ga<strong>the</strong>r to get a first-hand glimpse of <strong>the</strong> latest technologies<br />
and products in <strong>the</strong> <strong>IT</strong> field. Moreover, <strong>the</strong> exhibition,<br />
which attracts more than 100,000 people from <strong>the</strong><br />
news media, has become a world-renowned stage <strong>for</strong> <strong>IT</strong><br />
products and services presenting <strong>the</strong> future trend of <strong>the</strong><br />
market. Since <strong>the</strong> 1990s, <strong>the</strong> number of participants to <strong>the</strong><br />
event has continued to grow and today <strong>the</strong> exhibition<br />
boasts 27 exhibition halls. In 2005, a total of 6,411 companies<br />
and over 500,000 buyers took part in <strong>the</strong> exhibition,<br />
thus living up to its reputation as <strong>the</strong> world’s largest<br />
exhibition <strong>for</strong> <strong>the</strong> <strong>IT</strong> industry.<br />
The <strong>Korea</strong>n software companies that will be housed at<br />
<strong>the</strong> <strong>Korea</strong>n Pavilion will be displaying <strong>the</strong>ir latest innovative<br />
solutions and services. These include embedded<br />
solutions, mobile solutions, RFIDs, wireless communication<br />
devices as well security and multimedia products.<br />
At <strong>the</strong> <strong>Korea</strong>n Pavilion, <strong>the</strong> <strong>Korea</strong>n delegation will be<br />
actively engaging in PR activities promoting <strong>Korea</strong>’s <strong>IT</strong><br />
industry and <strong>the</strong> u-<strong>IT</strong>839 project by playing <strong>Korea</strong>n <strong>IT</strong><br />
promotion videos on a large screen installed at its PR<br />
booth on Hall #3 under <strong>the</strong> slogan of Dynamic u-<strong>Korea</strong>.<br />
An official of KOSA said, “Since 2003, some 20 companies<br />
have been participating in <strong>the</strong> <strong>Korea</strong>n Pavilion. In<br />
order to help <strong>the</strong>m achieve good results, we have been<br />
providing <strong>the</strong>m with market in<strong>for</strong>mation and buyer<br />
search services prior to <strong>the</strong> event. Moreover we plan to<br />
publicize <strong>the</strong>m and provide one-to-one business matching<br />
services.”<br />
List of Software Companies participating at <strong>the</strong><br />
<strong>Korea</strong>n Pavilion<br />
CeB<strong>IT</strong> 2006 <strong>Korea</strong> Pavilion Participants <strong>for</strong> Software<br />
Company Name Booth Number & Website Products<br />
1 Billit A31-G www.billit.co.kr IP Contact Center Solutions ( IP-PBX, IP-IVR, IP-Recorder, CTI middleware)<br />
2 Ceyon Tech. Co., Ltd. A31H www.ceyon.co.kr RFID Reader, RFID Writer<br />
3 Digent Co., Ltd A31-F www.digent.com Fingerprint Au<strong>the</strong>ntication Security Software/Hardware<br />
4 E-star Labratories, Inc. A31-I www.estarlab.com <strong>Digital</strong> Audio Player<br />
5 emFrontier, Inc? A31-D www.emfrontier.com Warehouse Management System<br />
6 Haansoft A31-C www.hannsoft.com W<strong>IT</strong>OOLS, UDS(Ubiquitous Document Service)<br />
7 Hampex A31-K www.hampex.com Symbian Smartphone Solution, T-DMB receivers, Bluetooth module, Mobile AD<br />
8 iCube A31-A www.icube.co.kr <strong>Digital</strong> Media Adaptor, Wireless TV Tuner, <strong>Digital</strong> Network Audio Player<br />
9 Jinwoo Soft Innovation? A31-M www.jinwoo.co.kr Taxi Telematics<br />
10 <strong>Korea</strong> Wisenut A31-O www.wisenut.co.kr Integrated Search Engine<br />
11 MarkAny Inc. A31-Q www.markany.com Document Security Solution, Multimedia Security Solution<br />
12 MediaSolution, Inc. A31-E www.mediasol.co.kr Kiosk Contents Authoring & Remote Management Tool<br />
13 Mobile Compia A31-B www.mobilecompia.co.kr rugged,super slim Industrial PDA “M3” <strong>for</strong> enterprise mobile applications<br />
14 Nainworks. Co., Ltd A31-L www.nainworks.co.kr Multimedia Player, VR Solution base on Movie Picture<br />
15 Nexuschips Co. Ltd A31-S www.nexuschips.com Graphic Accelerator Chip Solution <strong>for</strong> Mobile Device<br />
16 Qtelsoft Co.,Ltd. A31-N www.Qtel.co.kr Web3D Virtual Reality Total Solution (Qavatar MA, Q3D.net)<br />
17 Rsupport Co.,Ltd. A31-T www.rsupport.com Web-based Remote Support Solutions<br />
18 TheMAP A31-J www.<strong>the</strong>map.co.kr CNS/ Multimedia Device<br />
19 Urirang World Co., Ltd. A31-P www.urirang.co.kr e-Book Solution, Web Coworker<br />
20 ViaScope Int A31-R www.viascope.com Secure IP Address Management<br />
3 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 3 7
2006-03-12006.3.410:48AM페이지38001채널맥(3443-0701)<br />
CeB<strong>IT</strong> 2006 Hannover<br />
<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />
2006<br />
Hannover<br />
Opening <strong>the</strong> Door<br />
to <strong>the</strong> 4G Era<br />
Samsung takes <strong>the</strong> lead in globalizing 4G technology with <strong>Korea</strong>’s WiBro<br />
Samsung Electronics is at <strong>the</strong> <strong>for</strong>efront of standardization of<br />
<strong>the</strong> 4G (fourth generation) mobile communication, whose<br />
commercialization is expected by 2010.<br />
A total of 15 Samsung officials are now participating in seven<br />
groups related to third and fourth generation technologies, such<br />
as 3GPP and WWRF, as chairman members, leading <strong>the</strong> activities<br />
<strong>for</strong> standardization of <strong>the</strong> 4G mobile communications,<br />
Samsung Electronics President Lee Ki-tae said.<br />
The world’s third-largest cell phone producer has actively<br />
engaged in R&D activities concerning <strong>the</strong> 4G mobile communications<br />
and already secured 220 patents related to <strong>the</strong> 4G mobile<br />
communications.<br />
The 4th generation refers to a next-generation wireless access<br />
technology that promises an ultra high-speed mobile connection<br />
to <strong>the</strong> Internet <strong>for</strong> people on <strong>the</strong> move.<br />
The velocity of 4G is expected to reach 100 megabits per second<br />
(Mbps) on <strong>the</strong> road, more than 100 times faster than today’s<br />
mobile Internet, and 1Gbps at a standstill.<br />
It is fast enough to materialize long overdue pledges about a<br />
ubiquitous society by offering services such as video conferencing<br />
and downloading large-volume data with cell phones.<br />
Related to this, Samsung holds <strong>the</strong> 4G <strong>for</strong>um annually to discuss<br />
<strong>the</strong> vision and strategy of <strong>the</strong> futuristic plat<strong>for</strong>m, Lee said.<br />
For standardization of mobile communication, a total of 165<br />
Samsung officials, including 40 researchers in Samsung’s four<br />
overseas research centers, are engaging in R&D activities.<br />
4G <strong>for</strong>um standardization organizations/<strong>for</strong>um status<br />
At <strong>the</strong> Samsung 4G Forum 2005, <strong>the</strong> third of its kind, held at<br />
Shilla Hotel in Jeju Island on Aug. 29, meanwhile, 140 representatives<br />
from electronics makers, manufacturers and standardization<br />
organizations in 20 countries attended.<br />
Lee said, “Samsung 4G Forum has been developed into an<br />
international event as a growing number of countries are paying<br />
keen attention to <strong>the</strong> 4G mobile communication technology.” At<br />
<strong>the</strong> <strong>for</strong>um, relevant people from North America, Europe, Asia,<br />
Latin America, Australia and Africa participated.<br />
Samsung Electronics suggested <strong>the</strong> direction <strong>for</strong> development<br />
of 4G mobile communication technologies, including wireless<br />
interface, at <strong>the</strong> first Samsung 4G Forum in 2003 under <strong>the</strong> subject,<br />
“Global strategy of <strong>the</strong> 4G communication.”<br />
At <strong>the</strong> second Samsung 4G Forum in 2004, Samsung sought<br />
concrete ways <strong>for</strong> development of 4G mobile communication<br />
technologies under <strong>the</strong> subject, “Migration paths towards 4G networks.”<br />
The world’s top organizations <strong>for</strong> 4G standardization are<br />
International Telecommunication Union (<strong>IT</strong>U) comprising 649<br />
member companies from 189 countries and its affiliate <strong>IT</strong>U-R<br />
WP8F.<br />
The <strong>IT</strong>U and <strong>IT</strong>U-R WP8F issue a final approval to a draft <strong>for</strong><br />
4G standardization, which was set by country and region, playing<br />
a role to establish global standardization.<br />
By region, Wireless World Research Forum (WWRF) and<br />
European Telecommunications Standards Institute (ETSI) represent<br />
Europe, whereas<br />
Asia-Pacific<br />
Telecommunity (APT)<br />
By Region<br />
Global <strong>IT</strong>U -It is <strong>the</strong> biggest standardization organization in <strong>the</strong> <strong>IT</strong> sector.<br />
It approves sizes related to <strong>IT</strong> in <strong>the</strong> world.<br />
Europe WWRF -The most influential 4G international <strong>for</strong>um, led by Nokia, Ericsson and Siemens.<br />
Asia-Pacific region APT -Communication-related organization seeking common interests in <strong>the</strong><br />
Asia-Pacific regions.<br />
By Country<br />
South <strong>Korea</strong> NGMC Forum -It engages in study on <strong>Korea</strong>’s 4G and decides standardization strategy,<br />
led by <strong>the</strong> Ministry of In<strong>for</strong>mation and Communication.<br />
-Samsung chairs <strong>the</strong> subcommittee of system & technology.<br />
Japan m<strong>IT</strong>F -It is an organization with <strong>the</strong> purpose of 4G study and standardization,<br />
led by <strong>the</strong> Japanese government.<br />
China FuTURE -It engages in study of wireless communication under <strong>the</strong> Chinese<br />
government’s 863 tasks of <strong>the</strong> 10th five-year plan (2001-2005).<br />
and its subsidiary APT<br />
Wireless Forum<br />
(AWF) represent Asia<br />
and Pacific regions.<br />
The Ministry of<br />
In<strong>for</strong>mation and<br />
Communication also<br />
plans to develop a test<br />
system to implement<br />
4G technology by<br />
Samsung Electronics plans to create a successful image of <strong>Korea</strong>’s <strong>IT</strong> through<br />
globalization of WiBro.<br />
2007, leading <strong>the</strong> global standardization and relevant markets.<br />
Along with this, Next Generation Mobile Communication<br />
(NGMC) Forum, which was established jointly by <strong>the</strong> ministry<br />
and domestic major communication providers and makers in<br />
2003, is seeking close cooperation with <strong>the</strong> Japanese and<br />
Chinese 4G standardization organizations “m<strong>IT</strong>F” and<br />
“FuTURE,” leading <strong>the</strong> standardization in <strong>the</strong> Asian and Pacific<br />
regions.<br />
In <strong>the</strong> meantime, Samsung aims at leading <strong>the</strong> global 4G technology<br />
based on WiBro, <strong>the</strong> locally developed portable Internet.<br />
<strong>With</strong> <strong>the</strong> global interest in <strong>the</strong> next-generation mobile communication<br />
technology WiBro growing, Samsung has begun to<br />
push <strong>for</strong> globalization of WiBro.<br />
The electronics maker has set 2006 as <strong>the</strong> first year to expand<br />
<strong>the</strong> WiBro business to <strong>the</strong> world in earnest.<br />
In 2006, Samsung plans to commercialize <strong>the</strong> WiBro business<br />
in earnest and supply WiBro to major communication carriers in<br />
<strong>the</strong> world.<br />
After concluding a contract with Sprint Nextel of <strong>the</strong> United<br />
States, BT of Britain, KDDI of Japan and TVA of Brazil last<br />
year, Samsung has been making a strong push <strong>for</strong> commercialization<br />
of <strong>the</strong> WiBro business.<br />
Accordingly, Samsung’s WiBro is expected to spread to <strong>the</strong><br />
five Oceans and <strong>the</strong> six Continents this year.<br />
President Lee said, “Since <strong>the</strong> nation’s successful hosting of<br />
<strong>the</strong> APEC, major communication carriers in <strong>the</strong> world have been<br />
expressing keen interest in WiBro, requesting Samsung to offer<br />
<strong>the</strong> WiBro exemplary service. As a result, <strong>the</strong> nation’s WiBro<br />
service is expected to rush into <strong>for</strong>eign markets this year.”<br />
Samsung has completed all necessary preparations<br />
<strong>for</strong> commercialization of WiBro, including<br />
terminal and system. Samsung WiBro is now<br />
equipped with various conditions to advance into<br />
<strong>for</strong>eign markets.<br />
As WiBro was officially adopted as <strong>the</strong> mobile<br />
WiMax, <strong>the</strong> broadband wireless access international<br />
technology standard, in December last year,<br />
WiBro is expected to emerge as one of <strong>the</strong> world’s<br />
communication technologies in earnest from this<br />
year.<br />
For international standardization of WiBro,<br />
Samsung exerted best ef<strong>for</strong>ts by advancing its<br />
researchers to <strong>the</strong> board of directors of WiMax<br />
Forum and <strong>the</strong> council of chairmen.<br />
If WiBro secures its firm position as an international<br />
standard technology, South <strong>Korea</strong> will<br />
secure standard of <strong>the</strong> world’s mobile Internet<br />
market, raising <strong>the</strong> possibility of grasping <strong>the</strong> leadership<br />
in <strong>the</strong> world’s third-generation mobile communication<br />
market, Lee said.<br />
“Through globalization of WiBro, <strong>the</strong> pure<br />
locally developed communication technology, we<br />
will create a successful myth of <strong>Korea</strong>’s <strong>IT</strong>. 2006 will be <strong>the</strong> first<br />
year <strong>for</strong> globalization of WiBro,” said <strong>the</strong> professional manager.<br />
WiBro is <strong>the</strong> homegrown portable Internet that enables people<br />
on <strong>the</strong> move to remain hooked up to <strong>the</strong> Internet at <strong>the</strong> speed<br />
of <strong>the</strong> current fixed-line broadband. It boasts of <strong>the</strong> highest data<br />
transmission speed among mobile communication technologies.<br />
In case of succeeding in commercializing WiBro, Samsung<br />
can download 36-page newspaper within 0.7 seconds and <strong>the</strong><br />
MP3 10 melodies within 24 seconds, said Lee.<br />
Meanwhile, market analysts said that President Lee has made<br />
a turning point <strong>for</strong> Samsung to create <strong>the</strong> second CDMA myth<br />
with <strong>the</strong> successful demonstration of <strong>the</strong> commercializationlevel<br />
WiBro at <strong>the</strong> APEC.<br />
Related to this, Lee said, “In <strong>the</strong> past, some people were skeptical<br />
about WiBro. However, I had confidence in <strong>the</strong> possibility<br />
of success and poured all of my passion <strong>for</strong> WiBro.<br />
He was always in <strong>the</strong> <strong>for</strong>efront of <strong>the</strong> project to develop and<br />
demonstrate WiBro along with developers.<br />
“In <strong>the</strong> global communication market in <strong>the</strong> past, Samsung<br />
with bare hands had to fight with <strong>for</strong>eign rivals armed with<br />
knives and guns. <strong>With</strong> <strong>the</strong> development of WiBro, however, we<br />
are now equipped with a wooden sword. Although it is a somewhat<br />
underestimated metaphorical expression, <strong>the</strong> important<br />
thing is that we now have a competitive technology we can boast<br />
in <strong>the</strong> royalty competition.”<br />
He said that WiBro is a new blue ocean creating <strong>the</strong> superspeed<br />
wireless data market and <strong>the</strong> gate of <strong>the</strong> fourth Internet<br />
revolution.<br />
3 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 3 9
2006-03-12006.3.410:48AM페이지40001채널맥(3443-0701)<br />
CeB<strong>IT</strong> 2006 Hannover<br />
<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />
2006<br />
Hannover<br />
Latest Trends in<br />
Multimedia Technology<br />
At CeB<strong>IT</strong> 2006, LG Electronics (LG) will be presenting its<br />
latest developments in multimedia technology, including<br />
Plasma TV with built-in DVR, HSDPA phone, terrestrial<br />
and satellite DMB phone and Dual-Core Notebook PC.<br />
LG’s exhibition <strong>the</strong>me this year is “Life as Masterpiece.” To<br />
emphasize <strong>the</strong> <strong>the</strong>me, <strong>the</strong> company exhibits <strong>the</strong> gold-rimmed<br />
71-inch plasma TV, which is <strong>the</strong> most expensive TV in <strong>the</strong><br />
world, in <strong>the</strong> fa?ade of <strong>the</strong> booth and installs moving walls<br />
consisted of thirty 50-inch plasma TVs and eight 42-inch TVs.<br />
In February, LG won iF Design Awards in 11 categories and<br />
<strong>the</strong> company showcases <strong>the</strong> most of <strong>the</strong>m in CeB<strong>IT</strong> 2006.<br />
Highlights include:<br />
- Mobile TV Phone: For CeB<strong>IT</strong> 2006, LG showcases mobile<br />
TV Phones with all existing methods of DVB-H, MediaFLO,<br />
Satellite and Terrestrial DMB Phone. Especially, V9000 is <strong>the</strong><br />
definite all-in-one multimedia device. <strong>With</strong> its unique wideswing<br />
screen, users can watch TV programs <strong>for</strong> up to three<br />
hours consecutively and can even record programs <strong>for</strong> up to one<br />
LG Electronics’ V9000 is <strong>the</strong> definite all-in-one multimedia device.<br />
hour. Utilizing LG’s own DAB/DMB receiving and AV<br />
decoding chip, this model provides perfect picture quality on a<br />
high-resolution screen. This phone also features a 3D surround<br />
sound system, mega-pixel AF CMOS camera, MP3, TV capture<br />
and Bluetooth.<br />
- 3G Phone (U8500 Roberto Cavalli Edition): The handset is<br />
<strong>the</strong> world’s slimmest 3G music clamshell phone (As of <strong>the</strong> end<br />
of 2005) with a thickness of 18.2mm. The model features user<br />
memory with a twenty MP3 song capacity, buttons on <strong>the</strong><br />
outside <strong>for</strong> easy control of <strong>the</strong> MP3 player function, video<br />
calling and a 1.3 mega-pixel camera.<br />
- Multimedia Phone (KG920): <strong>the</strong> world’s slimmest GSM 5<br />
mega-pixel handset is super slim at just 18mm. It adopts an<br />
innovative Twist & Slim design that features a real digital<br />
camera. This world’s thinnest handset incorporates an auto<br />
focus CCD camera and a 2-inch QVGA LCD screen <strong>for</strong> VGAlevel<br />
video at 30 fps (frames per second). Streng<strong>the</strong>ning this<br />
camera function is a strobe flash, half-shutter and lens cover.<br />
During <strong>the</strong> exhibition, LG plans to invite famous dancers and<br />
present exciting per<strong>for</strong>mances expressing <strong>the</strong> image of LG’s<br />
latest handsets to <strong>the</strong> booth visitors<br />
- Dual-Core Notebook PC: The notebook PC is equipped<br />
with 2 core chip installed to one CPU, which is optimum <strong>for</strong><br />
multi-tasking. LG also exhibits <strong>the</strong> lightweight Notebook PC<br />
(TX Series)<br />
- Plasma TV with Built-in DVR: The built-in <strong>Digital</strong> Video<br />
Recorder has <strong>the</strong> capability of storing up to 40 hours of digital<br />
standard-definition programming. It also has continuous<br />
automatic recording in 1-hour intervals which offers seamless<br />
viewing experience<br />
LG will also showcase HSDPA phone, LCD TVs, LCD<br />
monitors and <strong>the</strong> world’s first “Wall-Mounted Projector”.<br />
LG Electronics, Inc., (www.lge.com) is <strong>the</strong> world’s major<br />
<strong>for</strong>ce and technology innovator in electronics, in<strong>for</strong>mation and<br />
communications products. The company has more than 67,000<br />
employees working in 77 subsidiaries and marketing units<br />
around <strong>the</strong> world. LG Electronics is <strong>the</strong> world’s largest producer<br />
of CDMA handsets, DVD players, optical storage devices, air<br />
conditioners, canister vacuum cleaners and micro ovens. <strong>With</strong><br />
total revenue of more than USD 35 billion (non-consolidated),<br />
LG’s V9000 provides perfect picture quality on a high-resolution screen.<br />
LG Electronics is comprised of four business units: Mobile<br />
Communications, <strong>Digital</strong> Appliance, <strong>Digital</strong> Display and <strong>Digital</strong><br />
Media.<br />
About LG Electronics, Inc.<br />
LG Electronics, Inc., (KSE: 06657.KS) is <strong>the</strong> world’s<br />
major <strong>for</strong>ce and technology innovator in electronics,<br />
in<strong>for</strong>mation and communications products. The company<br />
has more than 67,000 employees working in 77 subsidiaries<br />
and marketing units around <strong>the</strong> world. LG Electronics is <strong>the</strong><br />
world’s largest producer of CDMA handsets, DVD players,<br />
optical storage devices, air conditioners, canister vacuum<br />
cleaners and micro ovens. <strong>With</strong> total revenue of more than<br />
USD 35 billion (non-consolidated), LG Electronics is<br />
comprised of four business units: Mobile Communications,<br />
<strong>Digital</strong> Appliance, <strong>Digital</strong> Display and <strong>Digital</strong> Media.<br />
For more in<strong>for</strong>mation please visit www.lge.com.<br />
4 0 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 4 1
2006-03-12006.3.410:48AM페이지42001채널맥(3443-0701)<br />
CeB<strong>IT</strong> 2006 Hannover<br />
<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />
2006<br />
Hannover<br />
New Approaches to e-Trade<br />
and Home Security<br />
Invest Club sees new opportunities to lead growth of e-Trade and<br />
home security markets<br />
Invest Club aims to lead <strong>the</strong> e-trade and home<br />
security industry based on its high-quality products<br />
and customer-oriented strategy, Lee Sungmo,<br />
president of <strong>the</strong> company said.<br />
Invest Club has been focusing on brisk marketing<br />
activities aimed at companies possessing highquality<br />
technology or products and small and<br />
medium-sized companies facing difficulties in<br />
finding out buyers, he said.<br />
E-trade has been rapidly globalized, away from<br />
<strong>the</strong> local retail and wholesale concept, and trade<br />
procedures have been simplified gradually, affected<br />
by Free Trade Agreements (FTAs), NAFTA<br />
and <strong>the</strong> EU. It also facilitates easy access to<br />
automatization programs.<br />
Accordingly, Invest Club plans to focus on its<br />
overseas marketing activities, including <strong>the</strong> United<br />
States, China, India, Brazil and Russia, he said.<br />
<strong>With</strong> differentiated strategy in terms of convenience, quality,<br />
confidence and safety, Invest Club will attract best companies as<br />
its members and attack high-class markets in <strong>the</strong> United States<br />
this year, he said.<br />
Through Martbiznet, it plans to engage in active marketing<br />
aimed at various consumers, including retail shops, in addition to<br />
existing large-scale trading companies.<br />
Invest Club will make best ef<strong>for</strong>ts to make ordering, settlement<br />
and delivery systems between countries easier than be<strong>for</strong>e,<br />
satisfying consumers’ demands <strong>for</strong> buying domestic and <strong>for</strong>eign<br />
goods directly.<br />
Related to this, it will build a shopping mall where smallscale<br />
retailers and wholesalers to export or import goods directly<br />
through an electronics settlement system, he said.<br />
By continuously securing talented people and improving<br />
President Lee Sung-mo,<br />
Invest Club<br />
technology competitiveness, Invest Club will<br />
develop up-to-date products, including cyber<br />
trade automatic programs, solutions, IP-based<br />
video security equipment & solutions, and fingerprint<br />
recognition door lock.<br />
At <strong>the</strong> same time, it will exert all-out ef<strong>for</strong>ts to<br />
enhance technology competitiveness through<br />
active R&D investment and a technology center.<br />
To become a frontier enterprise opening an<br />
“online silk road,” Invest Club is developing an<br />
e-market place, which enables enterprises to trade<br />
with <strong>for</strong>eign partners very easily, almost like<br />
trading at home.<br />
Through <strong>the</strong> e-market place, users can see<br />
<strong>the</strong>ir trading partner’s factory in a <strong>for</strong>eign country<br />
at anytime easily, he explained.<br />
At present, it sells a great number of security<br />
cameras and fingerprint recognition door locks. In <strong>the</strong> future,<br />
Invest Club will graft such hardware onto e-market place, being<br />
reborn as a trade solution suitable <strong>for</strong> global trade environment<br />
under <strong>the</strong> FTA.<br />
This technology is <strong>the</strong> world’s first and new technology, he<br />
said adding that <strong>the</strong> products will be more useful <strong>for</strong> traders in<br />
<strong>the</strong> future as e-Biz trend is spreading rapidly nowadays.<br />
Invest Club, which was inaugurated in 2001 as a trading company,<br />
developed global e-market place, which reflected knowhow<br />
of international trade.<br />
It is also an e-commerce web solution venture company,<br />
which signed a contract with World Trade Center (WTC) to<br />
exclusively supply trade-related web solutions by 2011.<br />
It produced online Martibiznet, which makes it possible to<br />
engage in international trade through online, optical sensor-type<br />
fingerprint recognition door lock, called Libero alpha, and IP-<br />
based video security equipment and solution, dubbed seeQ on<br />
and exports <strong>the</strong> products to <strong>the</strong> United States, Japan, China,<br />
Brazil and o<strong>the</strong>r countries.<br />
At <strong>the</strong> same time, it is now carrying out eBiz-related government-sponsored<br />
projects with <strong>the</strong> Ministry of Commerce,<br />
Industry and Energy, Small and<br />
Medium Business Administration and<br />
three universities.<br />
Invest Club won a variety of<br />
awards and certificates, including<br />
KISTI, K mark, and citation from <strong>the</strong><br />
prime minister <strong>for</strong> technology re<strong>for</strong>m<br />
at home.<br />
It also acquired such international<br />
certificates as UNDP and ISO14001<br />
<strong>for</strong> its advanced technology. Thanks<br />
to its state-of-<strong>the</strong>-art technology, it<br />
succeeded in exporting web solutions<br />
to WTCBIZNETWORK, a subsidiary<br />
of <strong>the</strong> WTC.<br />
Since its establishment in August<br />
2001 with a capital of 100 million<br />
won, Invest Club has enjoyed surplus<br />
management, posting a double-digit<br />
growth rate in both sales and net profits.<br />
Its total sales increased from 750<br />
million won in 2003 to 6.1 billion won<br />
in 2004 and fur<strong>the</strong>r to 6.4 billion won<br />
in 2005 and its net profits expanded<br />
from 80 million won to 160 million<br />
won and again to 170 million won<br />
during <strong>the</strong> corresponding period.<br />
Main products of Invest Club are<br />
as follows.<br />
SeeQ on is <strong>the</strong> most innovative IP surveillance integrated<br />
solutions based on high-speed Internet.<br />
The core technologies, MPEG4PLUS, AnyPnP, NetSecurity,<br />
Multi-streaming, are implemented into every single system.<br />
Seeqon-nc300 Seeqon-ns100<br />
Libero<br />
It is a remote video/audio monitoring system over IP network<br />
corresponding to today’s network evolution, even supporting<br />
mobile terminal such as hand-held devices.<br />
It has hybrid IP surveillance capability accommodating both<br />
analog and digital camera signal so as to enable even existing<br />
analog based application to be integrated<br />
into new digital one.<br />
Libero is a world renowned futureoriented<br />
door lock system <strong>for</strong> its<br />
sophisticated and artistic design, which<br />
is noticeably appreciated with its outstanding<br />
durability against external<br />
shock or impact because of <strong>the</strong> die<br />
casting system made of super aluminum<br />
alloy in German and Japanese<br />
market.<br />
In addition, Libero guarantees<br />
99.99% fingerprint matching with <strong>the</strong><br />
help of high-per<strong>for</strong>mance DSP in optical<br />
sensor way, which shows off not<br />
only extremely fast fingerprint retrieving<br />
but accurate matching on account<br />
of our high-quality image processing<br />
technology.<br />
It boasts of perfect security supported<br />
by optical sensor, ultra-fast and perfect<br />
recognition of fingerprints, useroriented<br />
conveniences such as voice<br />
indication, external power supply support<br />
<strong>for</strong> emergency, and least power<br />
consumption with <strong>the</strong> help of embedded<br />
power-saving circuit.<br />
Martibiznet, basically, was<br />
designed to enable even e-trade<br />
through extending <strong>the</strong> concept of conventional Internet-based<br />
shopping mall.<br />
The product evolution <strong>for</strong> years now comes into existence as<br />
a marvelous business partner <strong>for</strong> any would-be e-trader making<br />
use of Martbiznet powerful system functions and utilities.<br />
4 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 4 3
2006-03-12006.3.410:48AM페이지44001채널맥(3443-0701)<br />
CeB<strong>IT</strong> 2006 Hannover<br />
<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />
2006<br />
Hannover<br />
Poised to Capture<br />
Overseas Markets<br />
MultiChannel Labs, emerges as a leader of <strong>the</strong> 21C digital convergence<br />
revolution by developing new technologies matching market trends<br />
MultiChannel is better known in overseas markets ra<strong>the</strong>r than at home, since it gains 90% of its turnover in overseas exports(Multi MB-1250AV)<br />
Following <strong>the</strong> company’s success in winning<br />
contracts amounting to $8.25 million at <strong>the</strong><br />
2006 CES (Consumer Electronics Show) held<br />
in Las Vegas, <strong>the</strong> United States in Jan. this year,<br />
MP3 player special manufacturer MultiChannel<br />
Labs. (www.xclef.com) is poised to capture Europe<br />
by its participation in <strong>the</strong> 2006 CeB<strong>IT</strong> Germany<br />
which will be held on March 9~15, 2006 with <strong>the</strong><br />
support of <strong>the</strong> Incheon <strong>IT</strong> Promotion Agency.<br />
Ahead of its participation in <strong>the</strong> 2006 CeB<strong>IT</strong><br />
Germany too, MultiChannel Labs has been cutting<br />
a conspicuous figure in world markets as <strong>the</strong><br />
company’s product line-ups were favorably<br />
commented upon from buyers in world renowned<br />
exhibitions by developing diverse products from<br />
high-end MP3 Player field up to i-PMP (Intelligent<br />
Portable Multimedia Player), HDD multimedia<br />
player <strong>for</strong> automotive,PMP with DMB receiver, DVB-T /H<br />
receiver , GPS navigation system and so <strong>for</strong>th.<br />
At this 2006 CeB<strong>IT</strong> Germany as well, <strong>the</strong> company is<br />
expected to attract lots of attention from on-<strong>the</strong>-spot buyers with<br />
its product line-ups such as DivX Player, MP3 Player, and<br />
DMB/DVB-T & Navigation etc.<br />
Europe: a main market <strong>for</strong> MultiChannel Labs<br />
<strong>With</strong> a view to realizing <strong>the</strong> future multimedia society <strong>for</strong><br />
everyone, MultiChannel Labs is always striving to be <strong>the</strong> best,<br />
this company CEO Kim Jong-soo mentioned, on <strong>the</strong> importance<br />
of <strong>the</strong> company’s participation in <strong>the</strong> 2006 CeB<strong>IT</strong> Germany,<br />
referring to <strong>the</strong> fact that Europe is currently <strong>the</strong> main market <strong>for</strong><br />
<strong>the</strong> company.<br />
MultiChannel Labs<br />
CEO Kim Jong-soo,<br />
MultiChannel Labs<br />
Touching upon its participation background in<br />
<strong>the</strong> 2006 CeB<strong>IT</strong> Germany in an interview with The<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>, Kim elaborated, “Recently, <strong>the</strong> <strong>IT</strong><br />
market has expanded very rapidly. Fur<strong>the</strong>rmore, <strong>the</strong><br />
needs from <strong>the</strong> market include highly ranked<br />
technology, various functionalities, multiple<br />
purposes and even low cost.”<br />
In o<strong>the</strong>r words, <strong>the</strong> situation is very tough <strong>for</strong> a<br />
company which is doing <strong>the</strong>ir own development of<br />
multimedia products. In that respect, he asked,<br />
“How do many companies meet <strong>the</strong> needs of<br />
market in this condition?” They are worried about<br />
<strong>the</strong> fact that <strong>the</strong>re might be no way to survive from<br />
<strong>the</strong> competition with various manufacturers.<br />
However, a possible way is to fundamentally<br />
develop unique technology and find out new items<br />
that will match <strong>the</strong> market trends.<br />
MultiChannel Labs’ product line-up also such as DivX<br />
Player and MP3 Player are products that were in that context<br />
launched, according to Kim.<br />
First off as to DivX Player, through USB2.0 interface, you<br />
can save and carry tons of DivX Movie, MP3 Music, JPG Photo,<br />
Study Office, game, entertainment multimedia contents data<br />
within 2.5”HDD Disc. Likewise, you can enjoy remarkable<br />
high-quality picture and 5.1 Ch <strong>Digital</strong> sound which you<br />
downloaded through <strong>the</strong> Internet freely, he explained.<br />
He proposed, “Now why don’t you enjoy DivX movies on a<br />
general home TV in <strong>the</strong> living room without gloomy monitor<br />
and computer noise?” In addition to this, you can use this player<br />
in vehicles using cigarette jacks and car batteries, Kim added.<br />
Especially, it is available to utilize <strong>for</strong> education and<br />
entertainment because this player can support DivX and MP3<br />
subtitle. Currently, it can be fur<strong>the</strong>r easily used in both home<br />
and vehicle with a specific docking station.<br />
An Entertainer in Your Hands!<br />
As <strong>for</strong> MultiChannel Labs’ MP3 Player, ano<strong>the</strong>r key product,<br />
its MP3 Player can support several audio <strong>for</strong>mats and good<br />
audio quality. CEO Kim, who explained that its MP3 Player<br />
stands <strong>for</strong> “A Gateway to your Indoor Entertainment” and “An<br />
Entertainer in Your Hands!”, elaborated, “The main functions of<br />
it include MP3 playback, MPEG4<br />
playback, game, image viewer, FM<br />
Tuner, line-in recoding, voice<br />
recoding, time schedule and alarm”,<br />
adding that <strong>the</strong> hard disk will be used<br />
as media storage.<br />
It also has two-way external<br />
speakers and 2.0” TFT-LCD display.<br />
For using in <strong>the</strong> world, he is proud to<br />
speak that it can support multiple<br />
languages and ID3 tag in<strong>for</strong>mation.<br />
Toward <strong>the</strong> end of <strong>the</strong> 20th century,<br />
<strong>the</strong> appearance of computers has<br />
Multi X-Gear<br />
drastically changed many things in human life and led human<br />
being into <strong>the</strong> vortex of ano<strong>the</strong>r revolution, <strong>the</strong> so called<br />
“In<strong>for</strong>mation Revolution”. Especially, Kim pointed out that<br />
utilization of <strong>the</strong> Internet has made it possible to get more useful<br />
in<strong>for</strong>mation than ever and to exchange any type of data each<br />
o<strong>the</strong>r without a direct visit.<br />
In that regard, many companies and institutes are studying<br />
more effective multimedia devices <strong>for</strong> <strong>the</strong> integration of audio,<br />
data and video recently. In particular, Kim noted that <strong>the</strong> desire<br />
<strong>for</strong> a good quality of multimedia data such as image, audio and<br />
video is leading <strong>the</strong> market to concentrate on this matter.<br />
At <strong>the</strong> center of this new trend, he said confidently that his<br />
engineers’ experience and expertise accumulated in this field<br />
would be a great contribution to fulfill <strong>the</strong> realization of <strong>the</strong><br />
future multi-media society and <strong>the</strong> company, MultiChannel-<br />
Labs, will be one of <strong>the</strong> most popular companies specialized in<br />
multimedia technology in <strong>the</strong> world<br />
Leading <strong>the</strong> way in <strong>the</strong> 21C digital revolution<br />
He fur<strong>the</strong>r emphasized that MultiChannel will be a leading<br />
part of <strong>the</strong> 21st century digital revolution, conquering world<br />
markets with technology power through MP3 and DMB/DVB-<br />
T/H receiver etc.<br />
The president, who said that<br />
MultiChannel is better known in<br />
overseas markets ra<strong>the</strong>r than at home,<br />
since it gains 90% of its turnover in<br />
overseas exports, emphasized that <strong>the</strong><br />
only way <strong>for</strong> smaller companies to<br />
survive is technology development.<br />
Pointing out that <strong>the</strong>re are boundaries<br />
in securing researchers in a reality of<br />
smaller companies whose funding is<br />
inferior, he explained that <strong>the</strong>re is no<br />
choice but to solve technology<br />
development through an educational-industrial cooperation.<br />
His management philosophy is product development that can<br />
satisfy <strong>the</strong> needs of customers. Thus, he is investing over 10%<br />
of turnover profit in R&D (research & development) while a<br />
half of <strong>the</strong> company who work in laboratories among a total of<br />
20 employees, are putting <strong>the</strong>ir heart and soul into new<br />
technology development.<br />
He underscored that MultiChannel Labs aims to grow as <strong>the</strong><br />
best enterprise not only at home, but also in overseas market by<br />
becoming a leader of <strong>the</strong> digital convergence revolution.<br />
4 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 4 5
2006-03-12006.3.410:48AM페이지46001채널맥(3443-0701)<br />
CeB<strong>IT</strong> 2006 Hannover<br />
<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />
2006<br />
Hannover<br />
<strong>Korea</strong>n SMEs at CeB<strong>IT</strong> 2006<br />
Many <strong>Korea</strong>n firms are exhibiting at<br />
CeB<strong>IT</strong> 2006 Hannover in Germany and<br />
<strong>the</strong> following is a sampling of some of<br />
<strong>the</strong> firms and <strong>the</strong>ir products:<br />
Neosol is a technology company with comprehensive<br />
experience in <strong>the</strong> development<br />
of Flat Panel Display (FPD)<br />
and Applications (TV, DVD,<br />
D-TV). By developing <strong>the</strong> Full<br />
Color Organic EL (OLED)<br />
Panel Driving & control<br />
Technology, it became <strong>the</strong> first<br />
to commercialize OLED PMR (PMP Recorder) and TMR<br />
(TV+PMP Recorder).<br />
It is a company specializing in Full Color Organic El<br />
Applications, and enhanced multi-function PMP products in<br />
<strong>the</strong> next generation Moving Picture <strong>Digital</strong> Multimedia field.<br />
The PMP CLIOD 3550 equipped with 3.5-inch TFT LCD and<br />
16.7million colors display offers TV reception as well as<br />
recording functions and FM radio reception. It is a versatile,<br />
portable, multi-functional product with Video, Audio, Picture,<br />
text storage and playback as well as Line-outs to auxiliary AV<br />
devices. Equipped with 10.4-inch TFT LCD display, <strong>the</strong><br />
CLIOD Wireless TV is Different concept from normal fixed<br />
TV at home. It’s wireless and cordless, so it can be portable<br />
wherever you go such as kitchen, living room, garden, camping<br />
and party within <strong>the</strong> radius of 30. It is able to connect to DVD,<br />
TV, and VCR.<br />
Wooksung Electronics Inc.<br />
Today’s communication environment is rapidly changing<br />
from existing PSTN <strong>for</strong> voice-only communication into multimedia<br />
communication of voice, image and data communication<br />
via fast growing broadband Internet infrastructure. WOOK-<br />
SUNG, founded in 1995 is continuously devoting itself to<br />
implementing “future communication today.” WOOKSUNG, a<br />
multimedia communication specialized company, is dedicated<br />
to meeting customers’ desire <strong>for</strong> innovative communication in<br />
real life situations.<br />
Wooksung Electonics (www.wooksung.com) will be<br />
exhibiting its Standalone H.323/SIP broadband Videophones,<br />
known as TelePhoSee. This is a low-cost model <strong>for</strong> <strong>the</strong> general<br />
user, with compact industrial design<br />
TelePhoSee videophones supports international standards<br />
H.323/SIP, connecting with all videophones and software con<strong>for</strong>ming<br />
to those standards. TelePhoSee videophones also connect<br />
to MSN Messenger (SIP) and NetMeeting (H.323) chatting<br />
programs. TelePhoSee videophones incorporate a userfriendly<br />
GUI (Graphic User Interface) and touch screen<br />
(optional) <strong>for</strong> easy menu navigation and use. TelePhoSee<br />
includes applications such as Video calling, Call recording,<br />
Video answering machine, CID (Caller ID), and Phonebook.<br />
TelephoSee has various applications, such as video calling,<br />
distance learning, telemedicine, sign language communication<br />
<strong>for</strong> and with disabled persons, and multimedia content services<br />
Seju Engineering (www.safe-drive.com) is ano<strong>the</strong>r<br />
<strong>Korea</strong>n firm participating<br />
in CeB<strong>IT</strong> 2006<br />
Seju was established in<br />
1991 in order to develop<br />
and manufacture parts and<br />
system used exclusively in<br />
<strong>the</strong> military. Up until 1998<br />
Seju exclusively produced<br />
military parts such as<br />
Small Size Electronic Explosive Detonators (EED), Self<br />
Destruct Fuses, Shock Sensor and Reserve Battery. However,<br />
from 1998 Seju commenced civilian-type business and it has<br />
now taken up an unchallenged position in <strong>the</strong> field of sensors<br />
and systems.<br />
At Cebit, it is showcasing its micro alcohol sensor <strong>for</strong> cell<br />
phones, a personal alcohol detector and gas detector. Its alcohol<br />
sensor is very small so <strong>the</strong> sensor can be put into ac ell phone<br />
or MP3. SEJU will display state of <strong>the</strong> art Micro Gas Sensors,<br />
and visitors to its stand can see and experience various electronic<br />
gadgets where Seju’s sensors are adopted (Personal<br />
Alcohol Detector, Portable Gas Detector, Bad Breath Detector)<br />
Safe-Drive is a Personal Alcohol Detector in LED display.<br />
Safe-Drive has a key ring and is equipped with flash. <strong>With</strong> recalibration<br />
function Safe-Drive has very high accuracy.<br />
The technology used in <strong>the</strong> company’s sensor devices,<br />
called MEMS or Micro Electro Mechanical System is meaning<br />
technology <strong>for</strong> micro semiconductor processing.<br />
This technology is to integrate electric and mechanical parts<br />
into micro small size one, and MEMS means to fabricate a system<br />
with new function by combining mechanical structure and<br />
electric structure of micro scale toge<strong>the</strong>r.<br />
UFOSys (http://www.ufosys.co.kr) which stands <strong>for</strong><br />
“User-friendly Object<br />
Systems” will be<br />
showcasing its<br />
Octopus 2.0 at CeB<strong>IT</strong><br />
2006. This is <strong>the</strong> first<br />
integrated cable and<br />
device in <strong>the</strong> world<br />
<strong>for</strong> connecting <strong>the</strong><br />
computer peripherals<br />
such as monitor, keyboard,<br />
mouse, speaker,<br />
microphone, and 2USBs. The Octopus 2.0 consists of three<br />
parts: monitor station, any cable and PC station. The Octopus<br />
2.0 provides cleaner and more com<strong>for</strong>table computer<br />
The company is dedicated to making life easier <strong>for</strong> its customers<br />
by adopting human + product + environmental friendliness<br />
to enhance convenience, improve efficiency and save<br />
resources.<br />
Myung In<strong>for</strong>mation Technologies<br />
(www.myung.co.kr) is showcasing<br />
its Flash Memory Disk,<br />
Standard 2.5” and 3.5” size (IDE<br />
and SCSI interface). It is fast, light<br />
and durable and recognized in<br />
CMOS setup. It will also be<br />
exhibiting products <strong>for</strong> data recovery,<br />
HDD repair and LCD repair.<br />
Myung has been developing HDD repairing technology and<br />
data recovery technology since 1990 and has been leading <strong>the</strong><br />
world data recovery industry. The firm is specialized in physical<br />
data recovery and has developed many kinds of data recovery<br />
software. Since 1990, it has recovered more than 175,000<br />
defective HDDs, and developed LCD panel repairing technology,<br />
plus producing desktop and car LCD monitors. In addition,<br />
Myung has invented flash memory disk <strong>for</strong> <strong>the</strong> first time in<br />
<strong>Korea</strong> and repairs various kinds of storage devices. It has subsidiary<br />
companies in China, Hongkong and Malaysia, and has<br />
transferred its advanced technology to Japan and Thailand. In<br />
2006, it plans to set up more than 10 subsidiary companies<br />
worldwide.<br />
emFrontier, an <strong>IT</strong> subsidiary of HanKook Tire Corp.<br />
offers a great deal<br />
of expertise <strong>for</strong> system<br />
development<br />
and manufacturing<br />
management backed<br />
by <strong>the</strong> solid financial<br />
support and<br />
experience of<br />
HanKook Tire<br />
Corp. <strong>With</strong> strong<br />
marketing organization<br />
and technical<br />
background, emFrontier is <strong>the</strong> best in e-Business integration<br />
and provides e-Business consulting and outsourcing service to<br />
progressive companies around <strong>the</strong> world.<br />
At CeBit it is offering clients solutions to monitoring a<br />
warehouse with 3D graphics, analyzing data with various management<br />
factors, finding problems, and providing powerful<br />
optimization solution (efficiency <strong>for</strong> space management and<br />
productivity in delivery distance, etc) by various simulations,<br />
emFrontier, Inc’s air-WOS (Warehouse Optimization System)<br />
support every type of Warehouse Management System. As a<br />
result, users <strong>for</strong> 3PL (Third Party Logistics) suppliers, retail<br />
business (CPG), manufacturers, whole or retail sellers with <strong>the</strong><br />
latest technology can run more powerful and effective warehouse<br />
optimization management.<br />
4 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 4 7
2006-03-12006.3.410:49AM페이지48001채널맥(3443-0701)<br />
CeB<strong>IT</strong> 2006 Hannover<br />
<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />
Mobiblu, <strong>the</strong> brand name of Hyun Won Inc.<br />
(www.mibiblu.com), is a<br />
firm that has been producing<br />
and selling digital<br />
audio players and IPS<br />
equipment since 1996. It<br />
comprises a digital<br />
research institute, factories<br />
and trade networks.<br />
At CeB<strong>IT</strong>, <strong>the</strong> company<br />
is putting on show its<br />
mobiBLU DAH-1500, <strong>the</strong> “World’s smallest Cube MP3 player”<br />
and will be launching a new product, DAH 1900 with <strong>the</strong><br />
world’s longest battery life and up to 150 hours of playback.<br />
Ano<strong>the</strong>r innovative product that it <strong>the</strong> DHH-200, which is an<br />
HDD-based Micro Multimedia Player, which can play music<br />
and MPEG video.<br />
At CES2001 in Las Vegas, Hyun Won Inc. won <strong>the</strong><br />
Consumer Electronics Association’s Innovations 2001 Design<br />
Award <strong>for</strong> Cassette type MP3 Player and <strong>the</strong> player was awarded<br />
“Best of Retail Vision Europe 2002.” In addition at 2003<br />
CES, <strong>the</strong> company won <strong>the</strong> “Best of CES Finalist” by Tech TV<br />
in <strong>the</strong> Audio Division <strong>for</strong> DualSports, which incorporated a<br />
wireless HRM (heart rate monitor) and a digital audio player.<br />
BND Co. Ltd will be featuring at CeBit its groundbreaking<br />
product, <strong>the</strong> BND Browser. This mobile browser is<br />
not only a core technology of wireless Internet but has also<br />
become a major function of mobile phones and is now in<br />
demand to satisfy all users’ and operators’ diverse needs, as<br />
well as con<strong>for</strong>ming to global standards. The BND browser was<br />
created based on wide experience in developing mobile software<br />
and it is destined to be <strong>the</strong> best solution <strong>for</strong> <strong>the</strong> wireless<br />
Internet. Some of its special features are: easy porting and integration,<br />
device optimized layout engine, flexibility in customizing.<br />
Even if LCD size and color<br />
depth is changed, <strong>the</strong> core manages<br />
<strong>the</strong>m automatically without any additional<br />
porting. It supplies users a convenient<br />
and easy browsing environment<br />
with vertical picture optimization<br />
technique <strong>for</strong> those Web pages<br />
wider than screen width.<br />
The BND Browser was designed<br />
to deploy each wireless operator’s<br />
unique features immediately as well<br />
as to make terminal device manufacturers<br />
save ef<strong>for</strong>t while porting.<br />
The firm sees its BND Browser as becoming everyone’s<br />
best partner <strong>for</strong> <strong>the</strong> wireless Internet era.<br />
Fusionsoft is a mobile solution development company<br />
that is showcasing its products at CeBit. Since its establishment<br />
in 1999, <strong>the</strong> company was <strong>the</strong> first in <strong>the</strong> world to develop an<br />
Interrelated Embedded Database Engine mounted on a mobile<br />
phone, and obtained OMA certification by developing SyncML<br />
based on WIN CE, Linux and o<strong>the</strong>rs.<br />
An outstanding product it is featuring at CeBit is <strong>the</strong> “odd-I<br />
PMP” mobile multiplayer, mounted with a 2M Pixel camera<br />
that allows users to enjoy watching movies or photos on <strong>the</strong><br />
screen, even sharing <strong>the</strong> experience with o<strong>the</strong>r people. In addition<br />
it has an MP3 player to enjoy listening to music or radio. It<br />
can also be used to read text or <strong>for</strong> voice recording, and adding<br />
a function of USB host makes it even more convenient. Also it<br />
can be used <strong>for</strong> fast and safe driving with its navigation support<br />
feature <strong>for</strong> cars.<br />
In addition to this product Fusionsoft has a number of o<strong>the</strong>r<br />
mobile solution products, such as Easylink, a solution that<br />
improves <strong>the</strong> functions of mobile phones by connecting <strong>the</strong>m to<br />
PCs, by adding Phonebook or Schedule.<br />
2006<br />
Hannover<br />
<strong>Korea</strong>n Firms at CeB<strong>IT</strong> 2006<br />
The following is a list of <strong>Korea</strong>’s participating companies in CeB<strong>IT</strong> organized by KOTRA, KEA<br />
(<strong>Korea</strong> Electronics Association), KOSA (<strong>Korea</strong> Software Industry Association), and I<strong>IT</strong>A (Incheon <strong>IT</strong><br />
Promotion Agency).<br />
No. Company Name Tel. Homepage Contact Person E-Mail<br />
Exhibits Booth No. Hall No.<br />
KTC : Chungbuk<br />
1 Myung In<strong>for</strong>mation Tecnology Co.,Ltd (82-43) 218-8400 www.myung.co.kr Kang-Ae Lee kang@myung.co.kr<br />
Flash Memory Disk, Data Recovery, LCD Repair F21-7 25<br />
2 Green Optics Co., Ltd. (82-43) 218-2183 www.greenopt.com Dong-kyun, Kim kdk@greenopt.com<br />
Security System & Portable Projector F21-8 25<br />
3 UFOSYS CO.,LTD. (82-43) 260-1091 www.ufosys.co.kr Byeong-Ha, Noh webmaster@ufosys.co.kr<br />
Security Equipments,Wireless Camera & IP Camera Server,Integrated Cable <strong>for</strong> PC peripheral F21-5 25<br />
4 K-TEK.CO.,LTD. (82-43) 277-9920 www.k-tek.co.kr Il-Hun Lee bskim@k-tek.co.kr<br />
Language Learning EarphoneWalking Karaoke EarphoneEarphone <strong>for</strong> Voice Modulation F21-6 25<br />
Organization : KEA (<strong>Korea</strong> Electronics Association)<br />
1 Sodiff E&T Co., Ltd (82-31) 900-1641 www.sodiffent.com I.B. Kim ibkim@sodiff.net<br />
LCD TV (DBV-T), Wibro Handset E22-7/8/9 25<br />
2 SEWOO TECH CO.,LTD 82-31-459-8200 www.miniprinter.com Eddie Jo eddie@miniprinter.com<br />
POS receipt printer, Desktop label printer C50-26/27 23<br />
3 Keico HighTech 82-2-6675-3117 www.keico.co.kr Jay Koo jaykoo@keico.co.kr<br />
Fingerprint & RFID Access Control Systems C50-28 23<br />
4 UGCOM(BRAINIC) 82-2-2163-0270 www.ugcom.net G.H.LEE u1lgh@ugcom.net<br />
PMP, MP3 Player, Bluetooth Headsets etc. E22-5/6 25<br />
5 KTV GLOBALCORP. 82-2-589-5385 www.ktvcorp.co.kr RICKY EOM ricky@ktvcorp.co.kr<br />
LCD TV E22-16/17/18 25<br />
6 <strong>Digital</strong>Zone Co., Ltd. 82-2-6330-2339 www.dzonei.com Anna Lee jylee@dzonei.com<br />
HD Stream Generator, Component Distributor, Component Switcher, HDMI Distributor, DMB Receiver F21-4 25<br />
7 Diasonic Technology Co.,Ltd 82-31-474-0852 www.diasonic.com Sang-Hyun Kim salesteam@diasonic.com<br />
Voice Recorder,Speaker,DAB Radio,MP3,Navigation,<strong>Digital</strong> Photo Frame,Divix Player C02-3 22<br />
8 Remote Solution 82-54-420-4512/4523 www.remotesolution.co.kr Yoon Choi choi@remotesolution.co.kr<br />
Remote Controls E22-13 25<br />
9 Sarotech Co.,Ltd 82-2-480-5130 www.sarotech.com Heidi Kim heidi@sarotech.com<br />
Backup storage, Multimedia storage, Network storage B06-15/16 22<br />
10 Stormblue Co., Ltd. 82-2-2113-8745 www.stormblue.biz Steve Kim steve@stormblue.co.kr<br />
Bluetooth, DMB Dongle, USB Memory Storage, MP4/MP3 Players B12-3 22<br />
11 SoundGraph, Inc 82-2-569-2097 www.soundgraph.com SEO, DONG SIK seo@soundgraph.comUSB<br />
RF/IR remote control/receiver device & Multi-Media Solution <strong>for</strong> PC(H/W & S/W) C02-2 22<br />
12 Kyung Jin Electron Co., Ltd 82 2 2113 7200 www.kj-headset.co.kr Lee, Gi Yong lgiyong@kj-headset.co.kr<br />
Headset, Bluetooth, Telephones. B06-6 22<br />
13 ATEC Co., Ltd. 82-2-2190-5175 www.atech.co.kr Park, Hyoung Jae hjpark@atech.co.krLCD TV,<br />
LCD PC, LCD Monitor, Web KIOSK, ETC E22-10/11/12 25<br />
14 GPNC Co., Ltd 82-2-3283-8251 www.gpnc.co.kr Jennifer Lee jennifer@gpnc.co.krPDP TV,<br />
LCD TV E22-14/15 25<br />
15 Bluzen inc. 82-2-448-5095 www.bluzen.com Kim Ho Youl khy@bluzen.com<br />
Player, usb driver,smart card etc. B06-11 22<br />
16 AL Tech Inc 82-2-566-5093 www.airlinktek.com Jeff Choi chs0504@airlinktek.com<br />
<strong>Digital</strong> Media Player, DVB-T, AP Router, Car Multi-Media Player (In-Dash) C50-24 23<br />
17 ORACOM Co., Ltd 82-2-563-5633 www.oracom.co.kr SK Cho skcho@oracom.co.kr<br />
Mini PMP & MP3 player B06-14 22<br />
18 JIUM CO., LTD. 82-41-541-9380 www.e-jium.com Donnie Kim dhkim@e-jium.com -<br />
Computer Cooling System - CyCooler Laptop, Desktop, Server, DVR Cooler- Industrial Cooling System-Chiller, THC, Panel Cooler B06-13 22<br />
19 D.O.Tel 82-2-850-3650 www.dotel.co.kr W.S.Seong wsseong@dotel.co.kr<br />
Car Navigation,PDA,Mobile POS terminal B06-1 22<br />
20 3SOFT.CO.,LTD. 82-2-541-0453 www.3soft.com Kim,Sung Hoon kimsh@3soft.com<br />
DMB(<strong>Digital</strong> Multimedia Broadcasting), PMP(Portable Multimedia Player), Navigation C50-22/23 23<br />
21 Bujeon components.co.ltd 82-31-408-6987 www.bujeon.com Ken Kim sales@bujeon.com<br />
Micro speaker, ECM, Inductor,transfomer, Vibration Motor, Buzzer B12-4 22<br />
22 AsianaIDT 82-2-2127-8440 www.asianaidt.com j.e.Oh oje3689@asianaidt.com<br />
Wireless HeadPhone etc. B12-1/2 22<br />
23 3R SYSTEM CO., LTD. 82-2-702-0687 www.3rsys.com David Jang david@3rsys.com<br />
PC Case, Power Supply, Water Cooler B06-7/8 22<br />
24 V.L System Co., Ltd. 82-2-717-6694 www.vlsys.co.kr ROY ROH sales@vlsys.co.kr<br />
Computer Multifunctions VFD Display -M-PLAY 202 PLUS, BLAST, MINI B06-5 22<br />
25 i-BEAD Co., Ltd. 82-31-705-6800 www.ibead.co.kr Sanah Min sanah@ibead.co.kr<br />
MP3 player, Car navigation B12-5 22<br />
26 ZEPETRONIX Co., Ltd. 82-2-6736-6060 www.zepetronix.com Lee, Yoon Kyoo yklee@zepe.co.kr<br />
Magnetic Card Reader Ticket Issuing MachinePET Card Terminal C50-25 23<br />
27 Technovas.Co.,Ltd. 82-2-2612-2018 www.tclip.net WonSeok,Han hanws@technovas.com<br />
MP3 Player B06-4 22<br />
28 NEXTO DI Inc. 82-2-589-1083 www.nextodi.com Mr. Alex Lee yurchika@nextodi.com<br />
Portable Storage Device OTG <strong>for</strong> Portable <strong>Digital</strong> Device IEEE1394 & USB2.0 B06-2 22<br />
4 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 4 9
2006-03-12006.3.410:49AM페이지50001채널맥(3443-0701)<br />
CeB<strong>IT</strong> 2006 Hannover<br />
<strong>Korea</strong>@CeB<strong>IT</strong> 2006<br />
29 The Gate Technology 82-2-407-7918 www.<strong>the</strong>gate.co.kr Rolain Yang rolain@navisis.com<br />
<strong>Digital</strong> pen, Attachable tablet monitor and etc. C02-1 22<br />
30 3GATE CO., LTD 82-2-701-8540 WWW.3GATE.CO.KR Miky Kim mikykim@3gate.co.kr<br />
LCD Monitor <strong>for</strong> 17 & 19. B06-3 22<br />
31(*) Savitmicro Co., Ltd. 82-2-838-1394 www.savitmicro.co.kr Jun Lee jun@go1394.co.kr<br />
PC Camera, External StorageMultimedia player C50-14 23<br />
32(*) Dongyoung Media Co. Ltd 82-31-454-1456 www.dongyoung.com S.H.Lee au483@daum.net<br />
Kitchen AV System, Video Phone, Displays B06-12 22<br />
33(*) Kyung Gee Electronics Co. 82-2-3661-3485 www.kgelect.com Yun-Hee Kim bobo09149@hotmail.com<br />
Internet Phone C50-13 23<br />
34(n) ICRAFT 82-2-541-0474 www.icraft21.com joo ok, hyoun hjo@icraft21.com<br />
mobile credit, debit card payment system(mc-printer, mc-reader, IC900B), mobile alcohol checker(mobi-hoo) -9 22<br />
35(n) PlayM Corporation 82-2-2026-0598/9 www.playmcorp.com Byeon, Hee Young youngkim@playmcorp.com<br />
16Mbps IrDA Wireless MP3 Player/PMP B06-10 22<br />
36(n) Cypublic Co.,Ltd 82-2-707-3203 www.mman.co.kr Lou Sim lousim@separk.com<br />
Multi Media AV Player E22-1 25<br />
37(n) Aionkorea co.,ltd. 82-2-705-1581 www.aionkorea.com Nice Lee lottery@aionkorea.com<br />
PC speakr, optical mouse, Headset, PC camera etc.. E22-2 25<br />
KTC : Taejon<br />
1 SEJU ENGINEERING CO., LTD. (82-42)825-6850 www.safe-drive.com Charley-Imm sales@sejumicron.com<br />
1) Micro Alcohol Sensor <strong>for</strong> Cell Phone & MP32) Personal Alcohol Detector 3) Personal Smell Tester4) Portable Gas Detector B12-7 22<br />
2 SUNGJIN TECHWIN CO., LTD. (82-42)271-1177 www.switch-vr.com JUNG, JAE YOUNG sjic11@kornet.net<br />
Bluetooth HandsFree B12-12 22<br />
3 APACK, INC. (82-42)864-0815 www.apack.net Joon-il Kim joonil.kim@apack.net<br />
PC & Server Cooler, Solar Collector B12-13 22<br />
4 Wooksung Electronics, Inc (82-42)366-1000 www.wooksung.com Sunny Min sunny@wooksung.com 1)<br />
IP Videophone2) Web Videophone3) Business Videophone B12-15 22<br />
5 <strong>Korea</strong> Network Systems (82-42)932-0351~2 www.kns-kr.com Young-Sung Jeon(Director) jysos@kns-kr.com<br />
Satellite antenna sysytem B12-16 22<br />
6 ID KOREA.Inc (82-42)636-0038 www.idkorea.co.kr Bryan Jang trader@idkorea.co.kr<br />
VGA Cards & Power Supplyer <strong>for</strong> Computer B12-6 22<br />
7 ASB Inc. (82-42)528-7223 www.asb.co.kr An Sun Young syan@asb.co.kr<br />
Power Amplifier,LNA, PLL, DSR, RFD& RFID SYSTEM, USN, Converter, Extender B12-8 22<br />
8 Honest Technology Co., Ltd. (82-42)477-0717 www.honestech.com Seo-Yeon Lee sylee@honestech.co.kr<br />
<strong>Digital</strong> Video Package Software B12-11 22<br />
9 <strong>Korea</strong> Power Cell Inc. (82-42)864-0255 www.powercellkorea.com Mat<strong>the</strong>w Kwak justin@powercellkorea.com<br />
Lithium ion rechargeablebattery B12-10 22<br />
10 COMIZOA Co., Ltd. (82-42)936-6500 www.comizoa.com Young-sam Oh oys@comizoa.com<br />
Data Acquisition Board & Motion Controller B12-14 22<br />
KTC : Kyungki (Kyungki)<br />
1 DAVOLINK Inc. 82-31-387-3240 www.davolink.co.kr S.H.KANG shkang@davolink.co.kr<br />
VoIP Analogue/<strong>Digital</strong> Gateways,IP Phones, Integrated Access Device(IAD) F21-18 25<br />
2 Maycom Co.,Ltd. 82-31-470-7700 www.emaycom.com Richard Kim richardkim@emaycom.com<br />
PMP, MP3 Player, etc. F21-12 25<br />
3 NComputing Co.,Ltd 82-31-422-5157 www.ncomputing.com Herry Yoon herry@ncomputing<br />
Network Computing Device F21-15 25<br />
4 UM <strong>Digital</strong> Inc. 82-31-764-4181 www.umdigital.com K.H.LEE um@umdigital.com<br />
Multi Screen Computer F21-11 25<br />
5 ENOX, Inc. 82-31-382-5060 www.enox.co.kr Robert Im im@enox.biz<br />
PMP, MP3 Player, etc. F21-13 25<br />
6 EC WORLD CORPORATION 82-31-948-2450 www.inkman.co.kr Brian Suh info@inkman.co.kr<br />
Printer refill ink kits, ink cartridge, Toner cartridge, Auto ink refilling machine F21-9 25<br />
7 GEOLINK CO., Ltd. 82-31-387-2380 www.geolink.co.kr Lee, Hong Sun geolink@chol.com<br />
Headset Telephone, Telephone Amplifier, Selection Switch, USB Digitel Sound Adaptor, Computer Headset, Telephone Headset F21-16 25<br />
8 PREWELL CORPORATION (82-31) 420-8330 www.prewell.com tae-kwon Kim tkkim@prewell.com<br />
RFIC Power Amplifier & Fiber Optic Transceiver F21-10 25<br />
9 Sprite Electronics Inc (82-31) 458-0168 www.sprite.co.kr Min-Seok Ko sale@sprite.co.kr<br />
Wireless Home<strong>the</strong>ater System F21-14 25<br />
10 Zephyr Co., LTd. 82-31-426-1111 http://zephyrco.en.ec21.com Ryu, Hojung 7777@zephyr.co.kr<br />
<strong>Digital</strong> Door Lock F21-17 25<br />
KTC : Kyungki (Suwon)<br />
1 PenZ Co., Ltd. (82-31) 231-8808 www.i-penz.com Antony Oh antony@i-penz.com<br />
<strong>Digital</strong> Pen, Pen Mouse C02-8 22<br />
2 S-CAM Co., Ltd. (82-31) 233-4664 www.sorell.co.kr SEOK HUN, LEE seok@scam.co.kr<br />
MP3 Player, <strong>Digital</strong> audio Player C02-4 22<br />
3 Elentec Co., Ltd. (82-2) 2163-0745 www.elentec.co.kr, Ju-Yeon Park jypark@iubi.co.kr,<br />
PMP (Portable multimedia player)2. Navigation (+GPS)3. DivX player C02-6 22<br />
4 IOCELL Corporation (82-31)233-9419 °°www.iocell.com °°Hyuck-joo Lee °°hjlee@iocell.co.kr<br />
USB Flash Drives C02-9 22<br />
5 DUALi INC (82-31) 213-0074 www.duali.co.kr KIM, Hancheol kimhch@duali.com<br />
Smart Card ReadersRFID DevicesRF Modulee-Payment Terminal C02-5 22<br />
KTC : Kyungki (Sungnam)<br />
1 NEOWINE Inc. (82-31) 789-7875 www.neowine.co.kr Min-Tae Kim kmtic@neowine.co.kr<br />
Copy Protection IC, Semicondector F19-5 25<br />
2 NOVATRON CO.,LTD. (82-31)716-6923 www.iamm.co.kr Hak J. Kim hjkim@novatron.co.kr<br />
HDD type Multimedia Player F21-1 25<br />
3 DTS INFOCOM CO.,LTD (82-31) 702-6173 www.dtsinfo.co.kr Hwang-Hee Lee sales@dtsinfo.co.kr<br />
HDD type MP4 MediaPlayer, DVD Karaoke Portable Player F19-3 25<br />
4 MAXIAN Co.,Ltd. (82-31)784-8321 www.maxian.com Min-Gu Hwangbo hbmg@maxian.com<br />
PMP (Portable Media Player), DMB(<strong>Digital</strong> Multimedia Broadcasting) device F19-2 25<br />
5 SAMHUNG ELECTRONICS Co. (82-31) 740-9140 www.shec.co.kr Se-Ho Yang shyang@shec.co.kr<br />
Real Multimedia Center - All-In-One Multimedia SystemSnap Guard - Automatically Motion Detecting <strong>Digital</strong> CameraUSB Guard -USB<br />
Interfaced 4-CH DVRPowerDVR - Stand-Alone 4-CH DVRMobileAVX - Vehicle Driving Data Analysis System F21-3 25<br />
6 ASICBank Co.,LTD (82-31) 789-7933 www.asicbank.com Eun-Hwa Park ehpark@asicbank.com<br />
Network Camera <strong>IT</strong>S Camera SoC Solution (Multimedia System) F19-6 25<br />
7 Ellion <strong>Digital</strong>, Inc (82-31) 739-5420 www.elliondigital.com Nillson-Han nillson@elliondigital.com<br />
DVD Recorder(HDD DVD Combo, <strong>Digital</strong> HDD DVD Combo) F19-7 25<br />
8 Waawoo Technology Inc., (82-31) 735-1380 www.wow-pen.com Cho byung hee brian727@waawoo-tech.com<br />
Wow-Pen Mouse, <strong>the</strong> real pen shaped optical mouse and handwriting pen features healthcare, portable and versatile device getting over <strong>the</strong><br />
structural disadvantages of <strong>the</strong> conventional optical mouse. F19-4 25<br />
9 Wareplus,. Inc. (82-31) 719-5020 www.wareplus.com bong-hwan Kim bhkim@wareplus.com<br />
1. Home Security, Home Theater, Home Device control based on <strong>the</strong> integrated HomeNetwork Middlewares<br />
2. Ubiquitous plat<strong>for</strong>m based on RFID and HomeNetwork Services F19-1 25<br />
10 PNTelecom (82-31) 777-3777 www.pntelecom.co.kr Haisung Ryou withyou@pntelecom.co.kr<br />
solution provider <strong>for</strong> <strong>the</strong> mobile telecommunications & Accessory F21-2 25<br />
KTC : Incheon<br />
1 Multi Channel Labs Co., Ltd. 82-32-621-4011 www.xclef.com Seong-Joo Kim bluebird@xclef.com<br />
High-end MP3P, DMB, PMP, DivX Player A58-11 23<br />
2 PARASYS Co., Ltd. 82-32-432-0346 www.parasys.net Won Kyo Chung paradev@chol.com<br />
Multimedia Web Contents Authoring ToolFlying PopCorn5 C50-9 23<br />
3 Dinss Co., Ltd. 82-32-516-6018 www.dinss.net Jong Seob Jin steve@dinss.net<br />
Car BlackBox, DVR A58-10 23<br />
4 NAMJOOTECH 82-32-623-6400 www.namjootech.co.kr Nam Joo Hwang njhwang1@hanmail.net<br />
LCD/PDP TV, Infrared Touch Screen C50-8 23<br />
5 Chois Technology 82-32-246-3409 www.choistec.com Young-Min Shin charles@choistec.com<br />
X-Pointer, X-Remocon A58-7 23<br />
6 Investclub Inc. 82-32-623-5555 www.investclub.co.kr Sung Mo Lee ctn11@yahoo.com<br />
MART BIZNET(e-Trade Solution) A58-3 23<br />
7 STB 82-32-876-1436 www.stbchip.co.kr Jin Young Lee webmaster@stbchip.co.kr<br />
Mobile Saver A58-12 23<br />
8 YUHANH<strong>IT</strong>EC CO., LTD. 82-32-819-3233~6 www.yuhanhitec.com Jae Mo Seo etoile@yuhanhitec.com<br />
Computer Case C50-10 23<br />
9 SB Telcom 82-32-864-8883 www.sbtelcom.com Hyung Keon Kim hkkim@sbtelcom.com<br />
GPS Navigation, Back Warning System, Handheld TV, Wireless Headset A58-6 23<br />
10 NEO-VISION. Co., Ltd. 82-32-584-2708 www.neo-vision.co.kr Jay Lee neo@neo-vision.co.kr<br />
Computer Case, Power Supply,Computer Peripheral A58-4 23<br />
11 Pavonine Inc. 82-32-765-3030 www.dimen.co.kr Kyung Hun Park khpark@dimen.co.kr<br />
3D LCD Monitor(DiMEN) A58-5 23<br />
12 DNMEDIA 82-32-867-1301 www.dnmedia.co.kr Hyo Jong Han vseen@naver.com<br />
Video communication and Collaboration solutions/e-Learning solutions A58-2 23<br />
13 NEXIO Co., Ltd. 82-32-556-9545 www.inexio.co.kr Jung-Hyun Kim jameskim@inexio.co.kr<br />
TFT LCD Touch Monitor&Touch Screen A58-8 23<br />
14 MPDevice Co., Ltd. 82-32-822-3290 www.mpdevice.com Sang Keun Lee mpd@mpdevice.com<br />
RF Coaxial Connector/RF Cable Assembly/Termination/GPS Antenna A58-1 23<br />
15 HANHO ELECTRONICS 82-32-514-0811 www.hanics.com Hee-Seong Lee hees@hanics.com<br />
Bone Conduction Headset/Mobile Microphone/Headset A58-9 23<br />
KTC : Daegu-Kyungbuk<br />
1 Dong Yang Electronics 82-54-482-0871 www.xm.co.kr Yoon, In Jung sales@xm.co.kr<br />
TFT-LCD Ceiling Mount Monitor with DVD playerTFT-LCD Ceiling Mount Monitor(<strong>for</strong> car)<br />
TFT-LCD Headrest Monitor(<strong>for</strong> car)TFT-LCD Color Television C50-15 23<br />
2 Beyond Insight Co., Ltd. 82-53-951-5834~5 www.beyondinsight.co.kr Kim, Ok Tae otkim@beyondinsight.co.kr<br />
1. T DMB Set-Top BOX1. ETI T-DMB Monitor,2. T-DMB Receiver C50-12 23<br />
3 Neosol Co., Ltd. 82-53-587-3600 www.neosoltech.com Song, Ho Cheol hcsong@neosoltech.com<br />
PMP C50-7 23<br />
4 USYS Co., Ltd 82-53-652-9475 www.usys.co.kr Kim, Nam Yeob kny@usys.co.kr<br />
WiBro/WiMAX C50-20 23<br />
5 HUONE(MTIS Co., Ltd.) 82-53-325-4956 www.mtis.co.kr Oh, Young Wook tano@mtis.co.kr<br />
2D/3D Graphics Solution <strong>for</strong> embedded devices:Open VG, OpenGL-ES C50-4 23<br />
6 FUSIONSOFT co., Ltd 82-53-609-7300 www.fusionsoft.co.kr Lee, Sang Hyuk hisanghyuk@fusionsoft.co.kr<br />
PMP C50-2 23<br />
7 INDTEKCo.,Ltd. 82-54-473-1830~6 www.indtek.co.kr Sun Park sunpark@indtek.co.kr<br />
LCD TV C50-16/17/18 23<br />
8 Digen Co., Ltd. 82-53-661-5500 www.idigen.com Brian Jang brian@Idigen.com<br />
Car TFT LCD AV System,TFT LCD Monitor <strong>for</strong> Automotive C50-3 23<br />
9 HYUNWON INC 82-53-743-7200 www.mobiblu.com Na, Gwan SikPark ain@hyunwoninc.<br />
MP3 Player C50-11 23<br />
10 BND Co., Ltd 82-53-325-0701 www.bndnet.com Ryu, Chang Hyoung bluekid@bndnet.com<br />
WAP 2.0 Standard Flexible Mobile Browser C50-5 23<br />
11 KBiT Co., Ltd. 82-53-382-3803 www.kbit.co.kr Lee, Gi Hyoung kaistian@kbit.co.kr<br />
FM transmiterweb cameraDVR C50-6 23<br />
12 gbtec 82-53-428-2091 www.gbtec.co.kr Lee, Eun Gi dmsrl01@gbtec.co.kr<br />
U-PAD C50-21 23<br />
13 2MTECH 82-54-977-2500 www.2mtech.co.kr Kwon, Yeung Moon ymkwon@2mtech.co.kr<br />
DMB Terminal C50-19 23<br />
5 0 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 5 1
2006-03-12006.3.410:49AM페이지52001채널맥(3443-0701)<br />
VoIP / VON Spring 2006<br />
LG-Nortel<br />
World’s VoIP Experts Head <strong>for</strong> San Jose<br />
Canadian-<strong>Korea</strong>n Partnership Making Waves<br />
VON Spring 2006 Conference & Expo in Cali<strong>for</strong>nia attracts VOIP experts and buyers<br />
from all over <strong>the</strong> world<br />
The world’s No.1 event <strong>for</strong> <strong>the</strong> IP<br />
communications industry, <strong>the</strong> Spring 2006<br />
VON Conference & Expo, will be taking<br />
place March 14-17 at <strong>the</strong> San Jose<br />
Convention Center in San Jose, Cali<strong>for</strong>nia.<br />
VON is unquestionably <strong>the</strong> Global<br />
Industry event <strong>for</strong> VoIP and IP<br />
Communications, now in its 10th year.<br />
It is <strong>the</strong> largest VoIP exhibition in <strong>the</strong><br />
world, with over 300 companies<br />
showcasing <strong>the</strong> very best of IP<br />
communications technology and solutions.<br />
Come meet with all <strong>the</strong> leading players<br />
under one roof<br />
Spring VON brings toge<strong>the</strong>r just about<br />
everyone that matters from <strong>the</strong> converging<br />
communications landscape, to map out <strong>the</strong><br />
future. <strong>With</strong> over 350 speakers across 4<br />
days, and breakout sessions brimming with<br />
insights and answers to strategic and<br />
technical questions - Spring VON is where<br />
visitors can find out more about how to<br />
profit from <strong>the</strong> next wave of <strong>the</strong><br />
communications revolution.<br />
The VON Conference is unmatched by<br />
any o<strong>the</strong>r event and is <strong>the</strong> place where <strong>the</strong><br />
industry comes to learn, network and<br />
explore <strong>the</strong> IP Communications industry.<br />
It is <strong>the</strong> must attend event of <strong>the</strong> season.<br />
Moreover, at <strong>the</strong> Spring 2006 VON<br />
Conference, over 275 industry executives<br />
will be speaking<br />
This year’s conference program is<br />
comprised of five dedicated tracks, namely<br />
<strong>for</strong> Service Providers, Doing Business,<br />
Enterprise, Trendcasting ,and Disruptive<br />
Technology.<br />
Attendees will get <strong>the</strong> chance to<br />
network and mingle with <strong>the</strong> people who<br />
make <strong>the</strong> industry, including <strong>the</strong><br />
following:<br />
* Service Providers and Carriers<br />
* Backbone, fiber networks, cable networks<br />
* CLECs, ISPs, LECs and WiFi<br />
* Enterprise <strong>IT</strong> and Telecom Staff<br />
* Venture Capital and Investment<br />
Bankers<br />
* IP Communication and VoIP<br />
Consultants<br />
* Regulators and Policy Makers<br />
* Resellers, Distributors and VARs<br />
* Communication Equipment Manufacturers<br />
* Anyone who values being in <strong>the</strong> know<br />
on IP communications trends<br />
Evaluating <strong>the</strong> impact<br />
of VoIP on your<br />
business; VON Spring<br />
2006 promises to be an<br />
even greater success.<br />
At VON, visitors can spend time with<br />
<strong>the</strong> people and companies that are defining<br />
<strong>the</strong> industry. Whe<strong>the</strong>r buying, selling or<br />
exploring business development<br />
opportunities, VON is <strong>the</strong> one place that<br />
brings everyone toge<strong>the</strong>r. Evaluate <strong>the</strong><br />
impact of VoIP on your business; consider<br />
<strong>the</strong> strategies of both <strong>the</strong> incumbents and<br />
upstarts; discover <strong>the</strong> possibilities in<br />
disruptive broadcasting; See, touch and<br />
test drive <strong>the</strong> latest technologies; compare<br />
<strong>the</strong> promise and pitfalls of hosted voice,<br />
assess how wireless voice could change<br />
your universe<br />
Last year’s Fall VON 2005 was held<br />
September 19th to 22nd at <strong>the</strong> new Boston<br />
Convention and Exhibition Center<br />
(BCEC). Once again, VON maintained its<br />
position as <strong>the</strong> world’s largest VoIP<br />
exhibition. Indeed, about 6000 attendees<br />
were expected, but more than 8000<br />
showed up - yet ano<strong>the</strong>r all-time record.<br />
They were greeted by over 330 IP<br />
communications-related exhibitors and an<br />
army of speakers who kept things<br />
in<strong>for</strong>mative and lively. This spring’s<br />
ga<strong>the</strong>ring in San Jose promises to be an<br />
even greater success.<br />
LG-Nortel, a joint venture between LG<br />
Electronics of <strong>Korea</strong> and Nortel<br />
Networks Corp. of Canada, plans to<br />
introduce high-end IP telephony solutions<br />
to <strong>the</strong> market aggressively<br />
and persistently this year, M3-1 Model<br />
Lee Jae-ryung, CEO of <strong>the</strong><br />
company, told <strong>the</strong> <strong>Korea</strong> <strong>IT</strong><br />
<strong>Times</strong> in a recent interview.<br />
Noting that <strong>the</strong> IP telephony<br />
market will be developed<br />
at a rapid pace in<br />
2006, Lee said, “LG-Nortel<br />
will produce high-quality IP<br />
telephony products in<br />
earnest this year.”<br />
In 2006, LG-Nortel aims<br />
at maximizing synergy<br />
effects internally and<br />
actively exploring <strong>the</strong> overseas<br />
IP telephony market<br />
externally.<br />
Lee added, “The present trends are<br />
mobility and multimedia service.<br />
Accordingly, <strong>the</strong> success of <strong>the</strong> network<br />
equipment maker depends on whe<strong>the</strong>r or<br />
not customers’ needs are satisfied, including<br />
<strong>the</strong> security problem. Ano<strong>the</strong>r important<br />
factor is <strong>the</strong> price competitiveness. In<br />
<strong>the</strong>se two fields, LG-Nortel has enough<br />
competitiveness.”<br />
Asked about <strong>the</strong> LG-Nortel’s major<br />
business projects <strong>for</strong> 2006, <strong>the</strong> top manager<br />
said, “To supply solutions most suitable <strong>for</strong><br />
integrated security of all networks, we will<br />
graft a variety of plat<strong>for</strong>ms onto <strong>the</strong> SSL-<br />
VPN service in all L4-L7 switch products.<br />
Along with this, we plan to offer bilateral<br />
supplementary solution between IPSec and<br />
SSLVPN.<br />
“At <strong>the</strong> same time, LG-Nortel will<br />
accelerate generation replacements through<br />
expansion of <strong>the</strong> L7 switch market and<br />
exert best ef<strong>for</strong>ts to find out new customers<br />
of SSL-VPN, as well as actively expand<br />
<strong>the</strong> domestic and <strong>for</strong>eign market,” he said.<br />
LG-Nortel Prepares to Capture Global IP Telephony Markets<br />
To this end, LG-Nortel will seriously<br />
attempt to meet <strong>the</strong> needs of <strong>the</strong> domestic<br />
enterprises market and aggressively attack<br />
<strong>the</strong> large enterprise market in <strong>the</strong> IP Sec<br />
VPN business sector.<br />
As <strong>the</strong> portion of <strong>the</strong><br />
application field to <strong>the</strong> total<br />
market is expected to grow,<br />
LG-Nortel will introduce<br />
<strong>the</strong> “multimedia collaboration”<br />
concept, under which<br />
all users can jointly share<br />
integrated messaging,<br />
videoconferencing, and file<br />
delivery with o<strong>the</strong>rs.<br />
“In o<strong>the</strong>r words, we have<br />
a strategy to offer such various<br />
functions as data,<br />
sound, video, conference,<br />
instant messaging, white<br />
boarding, file exchange, coweb<br />
browsing, and existence<br />
management with a single piece of<br />
equipment,” said Lee.<br />
On LG-Nortel’s technology related to<br />
IP telephony, CEO Lee said, “IP telephony<br />
no longer means only VoIP as it includes<br />
valuable application area which is combined<br />
with a variety of multimedia.”<br />
Recently, such an<br />
application has<br />
escaped from an<br />
independent application<br />
with a single<br />
purpose and has<br />
been developing into<br />
an integrated application<br />
per<strong>for</strong>ming<br />
many functions<br />
compositely.<br />
The ultimate goal<br />
of integrated application<br />
mobility in<br />
<strong>the</strong> IP telephony is<br />
to let users experience<br />
epoch-making<br />
LG-Nortel IP Phone “LIP7024”<br />
improvement in productivity. Mobility in<br />
an integrated application carrying such<br />
purpose means that users can carry out and<br />
receive services <strong>the</strong>y want at any time at<br />
any place with any equipment.<br />
Mobility in an integrated application<br />
helps users not only improve productivity<br />
sharply but also serve as a catalyst to let<br />
<strong>the</strong>m approach to those with many IP telephony.<br />
Lee also said, “The final direction <strong>for</strong><br />
development should be decided according<br />
to <strong>the</strong> needs of customers. In <strong>the</strong> past,<br />
enterprises selling products led <strong>the</strong> direction<br />
<strong>for</strong> development. However, <strong>the</strong> direction<br />
has been changing to <strong>the</strong> way that customers<br />
demand first. LG-Nortel will also<br />
analyze and set up network in such a way<br />
as to meet <strong>the</strong> way pursued by customers.<br />
Through negotiations with customers, we<br />
will make a strong push <strong>for</strong> customer-oriented<br />
business.”<br />
In <strong>the</strong> meantime, LG-Nortel started its<br />
first road show, named <strong>the</strong> “Power<br />
<strong>Convergence</strong> of LG-Nortel 2006,” in<br />
Daejeon from Feb. 20 <strong>for</strong> a 15-day run.<br />
The road show, <strong>the</strong> first since its official<br />
inauguration in November last year as a<br />
joint venture between LG Electronics of<br />
5 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 5 3
2006-03-12006.3.410:49AM페이지54001채널맥(3443-0701)<br />
VoIP / LG-Nortel<br />
Samsung Networks / VoIP<br />
The following are excerpts from an interview with CEO<br />
Lee Jae-ryung of LG-Nortel.<br />
Q: Firstly, would you tell our readers a bit more<br />
about LG-Nortel?<br />
A: LG-Nortel was officially inaugurated as a joint venture<br />
on Nov. 3, 2005 between LG Electronics, a global maker of<br />
electronics and <strong>IT</strong> products, and Nortel Networks Corp., a<br />
Canada-based wire & wireless communication equipment<br />
maker.<br />
LG-Nortel supplies state-of-<strong>the</strong>-art<br />
communication and network solutions to<br />
<strong>the</strong> domestic and global wire & wireless<br />
communication, optical and enterprise<br />
markets. It consists of <strong>the</strong> career network<br />
business department and <strong>the</strong> enterprises<br />
business department.<br />
LG Electronics and Nortel were selected<br />
as joint partners to build<br />
HSDPA/WCDMA network of KTF and<br />
SK Telecom even be<strong>for</strong>e establishing <strong>the</strong><br />
joint venture, working toge<strong>the</strong>r closely.<br />
The total number of employees at LG-<br />
Nortel (www.LG-Nortel.com) is about<br />
1,400.<br />
Q: Would you explain LG-Nortel’s<br />
marketing and service strategies at home and abroad?<br />
How about its global networks?<br />
A: LG-Nortel was created in a <strong>for</strong>m of joint venture<br />
between <strong>the</strong> network business department of LG Electronics<br />
boasting of <strong>the</strong> world’s top-level technology and manpower to<br />
develop communication equipment and Nortel, a 100-year-old<br />
global communication equipment maker selling and developing<br />
top-level communication equipment goods.<br />
The joint venture between <strong>the</strong> two companies has a great<br />
meaning as it is entire business cooperation between core ability<br />
of LG Electronics and that of Nortel, not simple business<br />
cooperation.<br />
I expect that LG Electronics and Nortel will combine <strong>the</strong>ir<br />
advanced R&D technology and global marketing ability to<br />
<strong>Korea</strong> and Nortel Networks Corp. of<br />
Canada, is designed to aggressively attack<br />
<strong>the</strong> domestic corporate communication<br />
market.<br />
Through <strong>the</strong> road show, LG-Nortel<br />
plans to introduce its total solutions in <strong>the</strong><br />
corporate communication sector in detail to<br />
its corporate customers and channel partners,<br />
cementing its leading position in <strong>the</strong><br />
global wire & wireless communication<br />
equipment and networking solution market.<br />
LG-Nortel will hold <strong>the</strong> road shows in<br />
<strong>the</strong> nation’s major five cities - Seoul,<br />
Daejeon, Gwangju, Busan and Daegu - to<br />
introduce <strong>the</strong> company’s network proposals<br />
<strong>for</strong> multimedia communication, which<br />
integrates convergence network, voice,<br />
data and media.<br />
Besides, it will explain its product<br />
produce goods necessary <strong>for</strong> up-to-date communication equipment<br />
and networking solution, creating synergy effects to <strong>the</strong><br />
maximum.<br />
Q: LG-Nortel boasts of high-quality service and<br />
technology. Would you comment on <strong>the</strong> merits of LG-<br />
Nortel in <strong>the</strong> service, technology and solution sectors?<br />
A: LG-Nortel’s communication server 1000M is an all IP-<br />
PBX product with excellent extensible ability. It helps customers<br />
save costs through <strong>the</strong> network,<br />
which is divided into sound and data, and<br />
implements new functions and applications<br />
to help <strong>the</strong>m cope with positively according<br />
to business situation.<br />
Widely different from <strong>the</strong> existing digital<br />
phone, LG-Nortel’s Internet phone<br />
i2004 uses <strong>the</strong> data network, making it possible<br />
to support state-of-<strong>the</strong>-art IP services,<br />
including various telephony functions and<br />
call pilot integrated messaging.<br />
At <strong>the</strong> same time, it sets <strong>the</strong> priority<br />
order of sound traffic, guaranteeing highquality<br />
sound.<br />
In particular, LG-Nortel WLAN handset<br />
2211, <strong>the</strong> smallest and lightest product<br />
CEO Lee Jae-ryung of LG-Nortel among existing handsets, offers such functions<br />
as automatic number identification,<br />
wait during call, conversion to terminating call, conversion to<br />
extension call and conferencing, while providing clean quality<br />
of call.<br />
The 2211 product offers all functions of LG-Nortel telephony<br />
with potable IP device, while supporting walkie talkie<br />
communication.<br />
LG-Nortel will take <strong>the</strong> lead in <strong>the</strong> global communication<br />
market as well as in <strong>the</strong> domestic market by leveraging <strong>the</strong>ir<br />
combined technologies and marketing power.<br />
LG-Nortel will become an R&D hub in <strong>the</strong> in<strong>for</strong>mation<br />
and communication system sectors as a way to cope with <strong>the</strong><br />
fast-changing <strong>IT</strong> industry environment and take <strong>the</strong> lead in<br />
developing next-generation technologies.<br />
strategies and individual solutions <strong>for</strong> corporate<br />
customers.<br />
Lee said, “Through <strong>the</strong>se road shows,<br />
we will introduce LG-Nortel’s total solution<br />
being applied to corporate communication.<br />
Based on advanced technology and<br />
strong competitive power, we will continue<br />
developing re<strong>for</strong>mative products suitable<br />
<strong>for</strong> customers’ needs.”<br />
The Customer Comes First<br />
Samsung Internet phones to lead next-generation communication market<br />
Samsung Networks will place <strong>the</strong> first<br />
priority of its managerial strategy on<br />
offering differentiated quality and<br />
service to customers in order to keep its<br />
No. 1 position in <strong>the</strong> market persistently, a<br />
senior manager of <strong>the</strong> company said.<br />
In an interview with <strong>the</strong> <strong>Korea</strong> <strong>IT</strong><br />
<strong>Times</strong>, Chun Hong-kyun, executive<br />
director of Samsung Networks, a<br />
subsidiary of <strong>the</strong> nation’s biggest Samsung<br />
Group, said, “In 2006, <strong>the</strong> Internet phone<br />
market will really be taking off. As<br />
common carriers such as KT and Hanaro<br />
and special category telecommunications<br />
service providers such as SK Telink will<br />
stage marketing activities in earnest this<br />
year, <strong>the</strong> competition in <strong>the</strong> market is<br />
likely to be fiercer than ever.<br />
“To maintain <strong>the</strong> top position in <strong>the</strong><br />
market under this circumstance, Samsung<br />
Networks will provide customers with<br />
high-quality and differentiated products<br />
and services this year,” said Chun.<br />
Related to this, Samsung Networks will<br />
streng<strong>the</strong>n such telephone-type services as<br />
call connection voice, Internet fax<br />
assistance, and voice mail box, while<br />
bolstering such in<strong>for</strong>mation-type services<br />
as interworking of groupware and business<br />
system as well as voice-recognition<br />
dialing.<br />
At <strong>the</strong> same time, it plans to introduce<br />
telephone terminal equipped with <strong>the</strong> short<br />
message service (SMS) function and<br />
multimedia function additionally.<br />
“Along with this, we are planning to<br />
diversify fares of products in order to help<br />
customers wide <strong>the</strong> range of <strong>the</strong>ir choices.<br />
We will also expand <strong>the</strong> number of agents<br />
in <strong>the</strong> country to provide more<br />
conveniences to customers,” he said.<br />
As part of its ef<strong>for</strong>ts to push <strong>for</strong> tailormade<br />
customer services, Samsung<br />
Networks plans to establish an Internet<br />
telephone operation team and build a<br />
systemized customer assistance system.<br />
The Samsung 070 Internet telephony service is equipped with some 200 various<br />
convenient additional service.<br />
In particular, it projects to offer<br />
potential customers more chances to test<br />
Internet phone by staging vigorous<br />
marketing activities in specific regions<br />
centering on relevant agents.<br />
“Through <strong>the</strong>se sales promotion<br />
activities, Samsung Networks aims at<br />
achieving 40.3 billion won (about $41.5<br />
million) in turnover and 500,000 in <strong>the</strong><br />
number of subscribers in <strong>the</strong> Internet<br />
phone market this year,” he said.<br />
Asked about differences and<br />
characteristics of Samsung 070 Internet<br />
telephony service, Chun said that its first<br />
pride is outstanding call quality.<br />
The Samsung 070 service is equipped<br />
with stable and excellent voice quality<br />
without noise or delay of delivery, widely<br />
different from <strong>the</strong> “Internet phone” of <strong>the</strong><br />
past, he said.<br />
Samsung 070 Internet telephony<br />
service adopts voice compression<br />
corder/decorder of <strong>the</strong> level of general<br />
telephone and operates a real-time<br />
monitoring system <strong>for</strong> 24 hours a day in 24<br />
regions in <strong>the</strong> country to keep high quality.<br />
In fact, <strong>the</strong> Samsung 070 service gained<br />
90 in <strong>the</strong> voice quality test conducted by<br />
Telecommunications Technology<br />
Association (TTA), higher than <strong>the</strong><br />
recommendation measurement price of 70.<br />
The signal-reaching hour between<br />
telephones was also less than 120ms <strong>for</strong><br />
<strong>the</strong> Samsung 070 service, outpacing <strong>the</strong><br />
standard of less than 150ms. It also<br />
recorded 99.9% in <strong>the</strong> call success rate,<br />
showing a high call quality.<br />
Second merit is low fare. In case of<br />
using <strong>the</strong> Samsung 070 Internet telephony<br />
service, a user can save call charge by <strong>the</strong><br />
maximum 84% <strong>for</strong> long-distance call, 70%<br />
of international call, and 18% <strong>for</strong> mobile<br />
phones, compared with general call fares<br />
of <strong>the</strong> existing telephones.<br />
5 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 5 5
2006-03-12006.3.410:49AM페이지56001채널맥(3443-0701)<br />
VoIP / Samsung Networks<br />
The following are excerpts from an interview with Chun<br />
Hong-kyun, executive director of Samsung Networks:<br />
Q: What is <strong>the</strong> meaning of <strong>the</strong> commercialization of<br />
<strong>the</strong> Internet phone, <strong>the</strong> first in <strong>the</strong> country?<br />
A: I think <strong>the</strong> existing wire telephones have finished <strong>the</strong>ir<br />
duties demanded by <strong>the</strong> era. <strong>With</strong> <strong>the</strong> rapid<br />
development of technology and advent of<br />
<strong>the</strong> ubiquitous era, an existence above telephone<br />
that can deliver more in<strong>for</strong>mation<br />
than existing telephones was needed. The<br />
right answer to <strong>the</strong> necessity is Internet<br />
phone.<br />
Samsung Networks, which introduced<br />
<strong>the</strong> VoIP (Voice over Internet Protocol) service<br />
in 2001 <strong>for</strong> <strong>the</strong> first time in <strong>Korea</strong>, has<br />
accumulated technology and know-how.<br />
At <strong>the</strong> same time, it has secured <strong>the</strong><br />
52.5Gbps optical communication network<br />
connecting 64 cities in <strong>the</strong> nation into one<br />
and high-quality global network infrastructure<br />
linking about 400 sites in 70 countries.<br />
I think such excellent ability and infrastructure<br />
is <strong>the</strong> strength to let Samsung<br />
Networks, <strong>the</strong> leader in <strong>the</strong> next-generation<br />
communication market, keep its No. 1 position in <strong>the</strong> Internet<br />
telephone market.<br />
Q: What do you think about <strong>the</strong> situation of <strong>the</strong><br />
Internet telephone service market?<br />
A: The Internet telephone market has been grown at a rapid<br />
pace. In <strong>the</strong> United States, <strong>the</strong> number of subscribers to<br />
Internet phone already exceeded 2.5 million in 2002 and is<br />
expected to surpass 7 million be<strong>for</strong>e 2007. In Japan, <strong>the</strong><br />
number of subscribers to Internet phone reached 5 million in<br />
Chun Hong-kyun, executive director<br />
of Samsung Networks<br />
June 2003 among 14 million people using Internet.<br />
Reflective of such a fever, many world-famous <strong>IT</strong><br />
enterprises, including eBAY, MS and Google, took over<br />
Internet phone-related companies recently.<br />
Meanwhile, <strong>the</strong> British biggest communication company<br />
BT advanced into <strong>the</strong> Internet phone market directly.<br />
The volume of <strong>the</strong> Internet phone market<br />
is expected to soar from $2.38 billion in<br />
2005 to $4.1 billion in 2007.<br />
In <strong>the</strong> domestic Internet phone market,<br />
Samsung Networks commercialized <strong>the</strong><br />
Internet phone on Aug. 22 in 2005 <strong>for</strong> <strong>the</strong><br />
first time in <strong>Korea</strong>. And since <strong>the</strong>n, a total<br />
of 12 companies, including KT, Hanaro<br />
Telecom and SK Telink, are staging stiff<br />
competition.<br />
The total sales in <strong>the</strong> market are likely to<br />
expand from 197.8 billion won ($204.1<br />
million) in 2005 to 370 billion won in 2006,<br />
808.3 billion own in 2008, and fur<strong>the</strong>r to<br />
900 billion won ($928.8 million) in 2009.<br />
Meanwhile, ETRI anticipates that <strong>the</strong><br />
service sales in <strong>the</strong> Internet phone market<br />
will reach 5.3 trillion won ($5.5 billion) by<br />
2010 and jobs <strong>for</strong> 13,000 people will be<br />
created in <strong>the</strong> market.<br />
Q: Would you introduce Samsung Networks?<br />
A: Since having started its supplement communication<br />
business in 1987, Samsung Networks has been continuously<br />
making fast progress and development as a frontier of global<br />
in<strong>for</strong>mation communication enterprises.<br />
It connects more than 70 countries in <strong>the</strong> world based on its<br />
four domestic in<strong>for</strong>mation network centers and five overseas<br />
<strong>IT</strong> centers in <strong>the</strong> United States, Japan, Britain, and China.<br />
As calls among main office, branch,<br />
factory, and business center are offered<br />
free of charge, users can utilize it freely<br />
within <strong>the</strong> company, he explained.<br />
Along with this, users can receive such<br />
additional services as caller identification,<br />
hold while using ano<strong>the</strong>r call, and conversion<br />
of receipt of message, free of charge.<br />
Third characteristic is a variety of additional<br />
functions. The Samsung 070 Internet<br />
telephony service is equipped with some<br />
200 various and convenient additional services<br />
by using Internet line (LAN line) and<br />
PC interlocking function.<br />
“In particular, I think that such functions<br />
of <strong>the</strong> Samsung 070 service as clickto-dial,<br />
simultaneous receipt of calls and<br />
outside office calls contribute to improving<br />
business of enterprises,” said Chun.<br />
Among representative additional services<br />
of <strong>the</strong> Samsung 070 services are click<br />
to dial; receiving call transfer/simultaneous<br />
receipt of calls; conversion of receipt of<br />
message; inquiry of details of conversation<br />
by telephone; hold while using ano<strong>the</strong>r<br />
call; connection of designated number;<br />
multi-number and ringing; and outside<br />
office calls.<br />
The Samsung 070 service armed with<br />
outstanding call quality and various additional<br />
functions greatly contributes to<br />
enhancing managerial efficiency of enterprises<br />
using <strong>the</strong> service, he said.<br />
The Samsung service helps consumers<br />
and enterprises reduce <strong>the</strong>ir burden on<br />
communication expenses by expanding <strong>the</strong><br />
range of <strong>the</strong>ir communication choice<br />
rights.<br />
Meanwhile, in<strong>for</strong>mation and communication<br />
companies will gain benefits stemming<br />
from improvement of <strong>the</strong>ir profit<br />
structure and infrastructure by using <strong>the</strong><br />
Samsung 070 service.<br />
At <strong>the</strong> same time, <strong>the</strong> profit structure of<br />
communication providers is expected to<br />
convert from <strong>the</strong> voice-oriented one in <strong>the</strong><br />
past to network, contents and o<strong>the</strong>r in<strong>for</strong>mation-centered<br />
one gradually, said Chun.<br />
<strong>Korea</strong>’s Premier e-Commerce Community<br />
Geoffrey Prentice, Skype’s vice president,<br />
Strategic Partners<br />
& Corporate Development.<br />
Skype technologies <strong>for</strong>ms strategic partnership with<br />
Auction, <strong>Korea</strong>’s premier e-Commerce community<br />
Skype, <strong>the</strong> global Internet communications<br />
company, has announced <strong>the</strong><br />
commencement of business in <strong>the</strong><br />
<strong>Korea</strong>n market.<br />
At a press conference held in <strong>the</strong><br />
Chosun Hotel on Feb.13, Geoffrey<br />
Prentice, Skype’s Vice President, Strategic<br />
Partners and Corporate Development<br />
announced that <strong>the</strong> company would start its<br />
localized Internet communication business<br />
in <strong>Korea</strong> on a full scale by cooperating<br />
with IAC (ebay <strong>Korea</strong>).<br />
“The business prospects of <strong>Korea</strong> with<br />
<strong>the</strong> world’s leading broadband infrastructure<br />
is very bright,” says Geoffrey Prentice.<br />
“<strong>With</strong> a user community already in excess<br />
of 75 million registered users globally,<br />
based on high quality communication<br />
products and strong relationships with<br />
Opening its official <strong>Korea</strong>n Web site (www.skype.co.kr) on Feb. 14, Skype plans to<br />
introduce its leading communication products tailored to address <strong>the</strong> specific needs of<br />
<strong>Korea</strong>n users.<br />
Skype / VoIP<br />
businesses such as IAC (eBay <strong>Korea</strong>) we<br />
expect to increase our reach substantially,”<br />
adds Prentice.<br />
Opening its official <strong>Korea</strong>n Web site<br />
(www.skype.co.kr) on Feb. 14, Skype<br />
plans to introduce its leading communication<br />
products tailored to address <strong>the</strong> specific<br />
needs of <strong>Korea</strong>n users.<br />
Major product features Skype will<br />
advance in <strong>Korea</strong> are as follows: (‘Skype’,<br />
a P2P based messenger software enabling<br />
free, unlimited voice, video and text communications<br />
between Skype users on PCs<br />
connected to <strong>the</strong> Internet ( ‘Skype Out’, a<br />
low cost way to make calls from Skype on<br />
PC to o<strong>the</strong>rs using those traditional landlines<br />
or mobile phones, and ‘Skype In’, a<br />
method to receive calls in Skype on PC<br />
from landlines or mobile phones.<br />
In addition, Skype provides o<strong>the</strong>r<br />
advanced features such as a conference call<br />
function enabling free calls with up to 5<br />
people concurrently, and plans to increase<br />
<strong>the</strong> number of participants to 10 people.<br />
To fur<strong>the</strong>r <strong>the</strong> adoption of Skype within<br />
<strong>the</strong> <strong>Korea</strong>n market, Skype will enter into a<br />
strategic partnership with IAC as a Co-<br />
Branding Partner.<br />
By providing free communication technologies<br />
to 15 millions IAC members, IAC<br />
will also benefit by enabling customers to<br />
use Skype products more conveniently.<br />
Besides <strong>the</strong> above Skype has plans to<br />
expand in <strong>the</strong> market by <strong>for</strong>ming strategic<br />
partnerships with o<strong>the</strong>r leading <strong>Korea</strong>n<br />
sites.<br />
In commemoration of <strong>the</strong> official<br />
<strong>Korea</strong>n web site launching, Skype will<br />
have sweepstakes event <strong>for</strong> 1 month,<br />
Skype will offer various presents like <strong>the</strong><br />
latest mobile phone, PSP, PMP, WebCam<br />
and USB phone <strong>for</strong> drawing and free<br />
vouchers (30 minute phone call) to every<br />
subscriber.<br />
5 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 5 7
2006-03-12006.3.410:49AM페이지58001채널맥(3443-0701)<br />
On <strong>the</strong> Scene Report -- iPark Beijing<br />
Smoothing <strong>the</strong> Way in China<br />
iPark Beijing Makes Life Easier <strong>for</strong><br />
<strong>Korea</strong>n Businesses Entering China<br />
iPark Beijing is <strong>the</strong> Beijing<br />
representative office of <strong>the</strong> <strong>Korea</strong> <strong>IT</strong><br />
Industry Promotion Agency, an affiliated<br />
organization of <strong>the</strong> Ministry of<br />
In<strong>for</strong>mation and Communication. Its<br />
objective is to support <strong>the</strong> entry of small<br />
and mid-sized <strong>IT</strong> enterprises of <strong>Korea</strong><br />
into <strong>the</strong> Chinese market. It operates a<br />
moving-in office and provides assistance<br />
in seeking business partners and engages<br />
in public relations activities in promotion<br />
of <strong>Korea</strong>’s <strong>IT</strong> industry.<br />
iPark Beijing opened its office in<br />
Zhong Guan Cun in June 2000. Through<br />
<strong>the</strong> conclusion of MOUs with not only<br />
China’s major <strong>IT</strong>-related institutions but<br />
also many regional governments, it has<br />
been pursuing intergovernmental<br />
cooperation between <strong>Korea</strong> and China,<br />
including exchanges of in<strong>for</strong>mation on<br />
<strong>the</strong> <strong>IT</strong> industry and joint organization of<br />
various corporate events.<br />
In particular, iPark Beijing has been<br />
introducing <strong>Korea</strong>’s<br />
latest developments in<br />
<strong>the</strong> <strong>IT</strong> field, such as<br />
online games and<br />
mobile services, by<br />
participating in<br />
numerous events held<br />
by local governments,<br />
<strong>the</strong>reby playing a<br />
pivotal role in<br />
promoting <strong>Korea</strong>’s <strong>IT</strong><br />
industry in China.<br />
Jointly with <strong>the</strong> <strong>Korea</strong> <strong>IT</strong> Industry<br />
Promotion Agency, iPark Beijing holds<br />
various corporate assistance programs,<br />
including local 1:1 business consultations<br />
and o<strong>the</strong>rs of <strong>the</strong> like. Not only that, it<br />
has established a database of over 200<br />
market channels. Assisted by a large pool<br />
of local experts with abundant work<br />
experience, iPark Beijing has been<br />
introducing prospective business partners<br />
iPark Beijing CED Mo Young-ju<br />
that could meet <strong>the</strong> needs of <strong>Korea</strong>n<br />
companies.<br />
In addition, iPark Beijing has been<br />
supporting <strong>Korea</strong>n companies’ local<br />
“iPark Beijing plans to continue promoting <strong>Korea</strong>’s<br />
promising businesses and products to major opinion<br />
leaders through various events.”<br />
operations in China so that <strong>the</strong>y can be<br />
better placed on a firm footing <strong>for</strong> <strong>the</strong>ir<br />
marketing operations. It provides<br />
consultation services <strong>for</strong> obtaining<br />
licenses and introduces local business<br />
agents and partners to <strong>Korea</strong>n companies<br />
wishing to set up local establishments.<br />
Through such ef<strong>for</strong>t, iPark Beijing<br />
supports <strong>Korea</strong>n companies that are in <strong>the</strong><br />
initial phase of market entry to be settled<br />
down as local business entities as soon as<br />
possible.<br />
In that sense, iPark Beijing has been<br />
providing consultation services by not<br />
only <strong>IT</strong> market experts but also experts<br />
on many different fields such as <strong>the</strong><br />
employment and management of<br />
manpower, investment, law, and holding<br />
of seminars. Through such ef<strong>for</strong>ts, it has<br />
been assisting <strong>Korea</strong>n companies to better<br />
handle <strong>the</strong>ir operations under <strong>the</strong> local<br />
market environment.<br />
iPark Beijing has been concentrating<br />
on PR works in areas where <strong>Korea</strong> has<br />
relative advantage, including solutions<br />
and contents related to DMB, WiBro, and<br />
3G. It has been supporting related<br />
enterprises so that <strong>the</strong>y can secure an<br />
upper hand <strong>for</strong> <strong>the</strong>ir overseas operations<br />
at an early stage.<br />
iPark Beijing plans to continue<br />
promoting <strong>Korea</strong>’s promising businesses<br />
and products to major opinion leaders<br />
through various<br />
events. At <strong>the</strong> same<br />
time, it plans to<br />
utilize major local<br />
news media and<br />
unfold many-sided<br />
PR works to<br />
promote <strong>Korea</strong>n<br />
companies as<br />
genuine business<br />
partners, not<br />
competitors, <strong>for</strong><br />
mutual benefits between respective <strong>IT</strong><br />
businesses of both <strong>Korea</strong> and China.<br />
Moreover, iPark Beijing, with its competitive<br />
expertise in <strong>the</strong> <strong>IT</strong> field, has been<br />
and will continue to operate in close cooperation<br />
with such organizations as <strong>the</strong><br />
<strong>Korea</strong> Trade-Investment Promotion<br />
Agency (KOTRA), <strong>the</strong> <strong>Korea</strong> International<br />
Trade Association (K<strong>IT</strong>A), and <strong>the</strong><br />
Electronics and Telecommunications<br />
Research Institute (ETRI) that have been<br />
actively engaged in local operations in<br />
China.<br />
In 2005, iPark arranged consultation<br />
meetings <strong>for</strong> <strong>Korea</strong>n <strong>IT</strong> companies with<br />
over 100 local business partners and<br />
agents. Business consultations have been<br />
continuing ever since.<br />
Also, iPark Beijing has been providing<br />
direct marketing supports. At <strong>the</strong> same<br />
time, it has been carrying out market<br />
surveys and analyses centered on <strong>the</strong><br />
markets that are being newly <strong>for</strong>med or<br />
rapidly growing in China, including those<br />
of 3G, IPTV, and mobile TVs. In<br />
addition, iPark Beijing has been<br />
supporting <strong>the</strong> <strong>for</strong>mulation of marketing<br />
strategies through such means as <strong>the</strong><br />
publication of reports and <strong>the</strong><br />
organization of all types of seminars and<br />
<strong>for</strong>ums. This includes arrangement of a<br />
number of presentation meetings <strong>for</strong><br />
<strong>Korea</strong>’s new <strong>IT</strong> products and<br />
technologies to over 150 companies and<br />
investors in <strong>the</strong> region, <strong>the</strong>reby,<br />
heightening <strong>the</strong> level of awareness and<br />
image of <strong>Korea</strong>n products and services.<br />
It is already a well-known fact that,<br />
especially because of <strong>the</strong> stiff competition<br />
and <strong>the</strong> growing capital power of Chinese<br />
businesses, <strong>the</strong> barriers to entry into <strong>the</strong><br />
Chinese market by <strong>Korea</strong>n companies, and<br />
particularly small and medium-sized ones,<br />
has been solidified. Moreover, this year<br />
marks <strong>the</strong> first year of <strong>the</strong> eleventh fiveyear<br />
(2006-2010) economic plan of China.<br />
The Chinese government has announced<br />
that it plans to concentrate its ef<strong>for</strong>ts in<br />
assisting local companies secure core technologies<br />
during <strong>the</strong> five-year period.<br />
Amidst such business environment, local<br />
companies in China have been growing at a<br />
rapid pace, making it ever so difficult <strong>for</strong><br />
<strong>Korea</strong>n companies to contend <strong>for</strong> any<br />
achievement in <strong>the</strong> Chinese market based<br />
iPark Beijing CED Mo Young-ju at Canton Trade Fair 2005<br />
on technologies that are not far ahead.<br />
In such circumstances, iPark Beijing<br />
plans to step up ef<strong>for</strong>ts to provide<br />
invaluable marketing in<strong>for</strong>mation and<br />
consulting services, including legal<br />
advisory services, so that <strong>Korea</strong>n<br />
companies can better cope with <strong>the</strong><br />
rapidly changing Chinese market.<br />
In addition, iPark Beijing plans to<br />
exert fur<strong>the</strong>r ef<strong>for</strong>ts in support of <strong>the</strong><br />
luring of local investment and M&A’s<br />
and enhance <strong>the</strong> productivity growth of<br />
incumbent services. Also, it plans to<br />
engage in marketing activities in support<br />
of <strong>Korea</strong>n exports.<br />
In 2006, China is expected to issue 3G<br />
licenses. As a result, <strong>the</strong>re are high<br />
expectations <strong>for</strong> <strong>the</strong> development of<br />
mobile solutions and value-added<br />
services. In relation to this, iPark Beijing<br />
plans to concentrate on <strong>the</strong> marketing of<br />
<strong>Korea</strong>n ventures in <strong>the</strong> fields of 3G,<br />
DMB, and Wibro, <strong>the</strong> services of which<br />
<strong>Korea</strong> has relative advantage.<br />
Jointly with <strong>the</strong> <strong>Korea</strong> <strong>IT</strong> Industry<br />
Promotion Agency, iPark Beijing plans to<br />
carry out such activities as tailor-made<br />
market surveys, consultation meetings <strong>for</strong><br />
investment, opening of local channels,<br />
and PR and investor relations events.<br />
5 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES march 2006 _ 5 9
2006-03-12006.3.410:49AM페이지60001채널맥(3443-0701)<br />
Semiconductor Industry / SEMI <strong>Korea</strong><br />
SEMICON <strong>Korea</strong> 2006<br />
Sets New Standards<br />
SEMI <strong>Korea</strong> president<br />
Lee Joo-hoon<br />
SEMI spreads its wings globally in <strong>the</strong> semiconductor and FPD industry<br />
The following is an interview with<br />
SEMI <strong>Korea</strong> president Lee Joo-hoon on<br />
<strong>the</strong> occasion of SEMICON’s 19th<br />
Anniversary.-Ed.<br />
Q: First of all, please give us your<br />
assessment of <strong>the</strong> SEMICON <strong>Korea</strong><br />
2006 held last month.<br />
A: SEMICON <strong>Korea</strong> 2006, <strong>the</strong> 19th<br />
anniversary of SEMICON <strong>Korea</strong> which<br />
was held at COEX, Seoul, <strong>Korea</strong> during<br />
February 8-10, concluded successfully,<br />
attracting numerous industry leaders and<br />
executives in <strong>the</strong> semiconductor and FPD<br />
industry from all over <strong>the</strong> world. As <strong>the</strong><br />
largest and most comprehensive industry<br />
event in <strong>Korea</strong>n market, this year’s<br />
SEMICON <strong>Korea</strong> features 432 exhibiting<br />
companies occupying 1,120 booths, which<br />
is a more than 10% increase from <strong>the</strong><br />
previous year, showcasing <strong>the</strong> cutting edge<br />
technologies new equipment, materials and<br />
services <strong>for</strong> <strong>the</strong> production<br />
semiconductors, NANO technology<br />
devices and FPD products.<br />
Q: How are SEMI <strong>Korea</strong>’s international<br />
standard activities?<br />
A: Since <strong>the</strong> beginning in 1973, SEMI<br />
Standards has been spreading globally,<br />
with as many as 2,500 active members<br />
worldwide. It can be characterized as<br />
voluntary based international standards. In<br />
<strong>Korea</strong>, as a name of <strong>Korea</strong> FPD Standards<br />
Working Group, about 20 members are<br />
participating in standards activity focusing<br />
on LCD Backlight Unit (BLU) currently.<br />
They have released three documents about<br />
BLU so far and are planning to establish<br />
<strong>the</strong> <strong>Korea</strong> FPD Technical Committee<br />
covering all aspects of FPD in <strong>the</strong> future.<br />
Q: What is SEMI <strong>Korea</strong>’s plan to<br />
enlarge SEMICON <strong>Korea</strong> on <strong>the</strong> occasion<br />
of its 20th Anniversary in 2007?<br />
A: SEMICON <strong>Korea</strong> 2007, <strong>the</strong> 20th<br />
anniversary of SEMICON <strong>Korea</strong>, is<br />
expected to host over 500 companies<br />
occupying 1,300 booths which is about 18<br />
% increase. SEMI <strong>Korea</strong> plans to highlight<br />
its 20TH anniversary by holding opening<br />
ceremony with industry VIPs, and<br />
executives.<br />
Q: Please outline SEMI’s exhibitions<br />
as well as activities at home and<br />
abroad.<br />
A: Specially focused on products and<br />
services used to manufacture<br />
semiconductors, display, MEMS and<br />
related industries, SEMI expositions are<br />
<strong>the</strong> preferred international showcases <strong>for</strong><br />
introducing new products, latest<br />
technological breakthroughs and proven<br />
solutions. Designed to offer truly global<br />
exposure, <strong>the</strong> expositions are held in<br />
China, Europe, Japan, <strong>Korea</strong>, Russia,<br />
Singapore, Taiwan and <strong>the</strong> United States<br />
and attract <strong>the</strong> greatest number of industry<br />
decision-makers.<br />
Q: Would you tell us about SEMI<br />
product and services?<br />
A: SEMI product and services are<br />
comprised of <strong>the</strong> following:<br />
* Business and Technical Education:<br />
Industry professionals, business experts,<br />
respected members of <strong>the</strong> academic<br />
community and research institutions<br />
present <strong>the</strong> latest technological advances<br />
and timely industry issues in programs<br />
scheduled throughout <strong>the</strong> year.<br />
* Executive Conferences: SEMI<br />
assembles key players in <strong>the</strong> global<br />
semiconductor industry to learn and<br />
discuss new ways and opportunities of<br />
doing business.<br />
* Industry Research and Statistics: The<br />
Industry Research and Statistics group<br />
provides <strong>the</strong> industry with timely, accurate<br />
in<strong>for</strong>mation regarding market size and<br />
product sales trends <strong>for</strong> various categories<br />
of semiconductor capital equipment<br />
components and microelectronic materials,<br />
based on actual data reported by industry<br />
participants worldwide.<br />
* Public Policy: SEMI has active<br />
government relations programs in <strong>the</strong><br />
United States, Europe and Asia. These<br />
programs are dedicated to achieving<br />
global, free-market access <strong>for</strong> all SEMI<br />
members.<br />
* Global Publishing: SEMI publishes a<br />
number of media products focused on<br />
providing concise, insightful and timely<br />
in<strong>for</strong>mation that is respected, and relied<br />
upon, by <strong>the</strong> global semiconductor<br />
industry.<br />
* Industry Initiatives: The SEMI<br />
Environmental, Health and Safety (EHS)<br />
division focuses on international EHS<br />
topics, compliance and regulatory issues,<br />
and <strong>the</strong> advancement of EHS within <strong>the</strong><br />
semiconductor industry.<br />
* SEMI Membership: SEMI provides<br />
members with up-to-date, industry-specific<br />
in<strong>for</strong>mation and educational resources, as<br />
well as opportunities to promote company<br />
products and services.<br />
6 0 _ March 2006 KOREA <strong>IT</strong> TIMES
2006-03-12006.3.410:49AM페이지62001채널맥(3443-0701)<br />
Game Industry / KAIA<br />
Amusement Arcade Industry Faces Hurdles<br />
KAIA president Chung Young-Soo<br />
Time to activate <strong>the</strong><br />
arcade game<br />
industry and make<br />
global inroads!<br />
It is a well-known fact that <strong>the</strong> game<br />
industry in <strong>Korea</strong> already creates<br />
employment <strong>for</strong> over 200,000 people,<br />
operates 30,000 shops and attracts over 30<br />
million game users with a market<br />
exceeding 5 trillion won (approx. $5.2<br />
billion).<br />
In this regard, game business circles’<br />
are striving ceaselessly <strong>for</strong> <strong>the</strong> sake of<br />
game power accomplishment as one of <strong>the</strong><br />
three game powers in <strong>the</strong> world.<br />
Associated laws and comprehensive<br />
activities to accomplish this are briskly<br />
under way, being aware of <strong>the</strong> importance<br />
of <strong>the</strong> game already, but never<strong>the</strong>less <strong>the</strong>re<br />
are some serious problems in <strong>the</strong> whole<br />
game industry.<br />
Against this background <strong>the</strong> <strong>Korea</strong><br />
Amusement Industry Association (KAIA),<br />
following its inaugural general meeting on<br />
Jan. 18, 2006 in Seoul, is to enhance social<br />
awareness about <strong>the</strong> amusement industry<br />
as well as to create a firm industry base. It<br />
aims to unfold game industry-associated<br />
law, system improvement as well as policy<br />
alternatives, to identify and to carry out<br />
middle and long-term strategy tasks <strong>for</strong> <strong>the</strong><br />
sake of amusement industry promotion,<br />
and particularly to support arcade game<br />
industry activation.<br />
KAIA president Chung Young-Soo,<br />
who also served as president of <strong>the</strong> <strong>Korea</strong><br />
Game Development & Promotion Institute<br />
(KGDI), mentioned that <strong>the</strong> year 2006 is<br />
likely to be a very important one, since all<br />
sorts of preparations related to <strong>the</strong> en<strong>for</strong>cement<br />
of <strong>the</strong> Game Industry Promotion Law<br />
in <strong>the</strong> interests of <strong>the</strong> second stage advance<br />
of <strong>the</strong> industry must be completed.<br />
To this end, he maintained, not only<br />
arcade business circles, but also <strong>the</strong> entire<br />
game industry business circles should<br />
devote <strong>the</strong>ir energies to industry<br />
development so that truly perfect laws and<br />
an effective system can be established.<br />
Time to make global inroads<br />
And using this opportunity, Chung<br />
emphasized in a special interview with<br />
The <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> that now is <strong>the</strong> time<br />
to make inroads into <strong>the</strong> world in earnest<br />
while reconsolidating <strong>the</strong> domestic game<br />
industry and consolidating markets.<br />
In particular, he pointed out that he<br />
believes many people are aware of <strong>the</strong> fact<br />
that <strong>the</strong> arcade game field holds boundless<br />
potential market. The president explained<br />
that he believed, “We have to challenge<br />
huge markets all over <strong>the</strong> world in<br />
earnest”, adding that it accounts <strong>for</strong> more<br />
than half of <strong>the</strong> entire game market both<br />
nominally and virtually and its scale also<br />
keeps growing more and more. In this<br />
context, Chung stresses that it was against<br />
this background and significance that his<br />
Association came into being.<br />
In <strong>the</strong> meanwhile, <strong>the</strong> arcade industry<br />
has been alienated from <strong>the</strong> government as<br />
well as related institutions, plus lack of<br />
social awareness and sympathy. Such<br />
interest shortage was <strong>the</strong> cause which<br />
caused several ill effects, despite <strong>the</strong><br />
boundless possibilities of <strong>the</strong> arcade<br />
industry.<br />
However, Chung has committed<br />
himself to striving <strong>for</strong> <strong>the</strong> promotion of <strong>the</strong><br />
arcade game industry by concentrating all<br />
sorts of ef<strong>for</strong>ts on <strong>the</strong> epoch-making<br />
development <strong>for</strong> <strong>the</strong> business circles<br />
<strong>the</strong>mselves.<br />
In a nutshell, Chung indicates that <strong>the</strong><br />
arcade game market is fragile and its social<br />
awareness also is not consolidated enough,<br />
but arcades account <strong>for</strong> 45% of <strong>the</strong> global<br />
market. He fur<strong>the</strong>r explained that <strong>the</strong><br />
arcade market is presumed to be worth<br />
roughly 17 trillion won (approx. $17<br />
billion) at home and arcade development<br />
<strong>for</strong> adults <strong>for</strong>ges globally a market of $30<br />
billion.<br />
KAIA proclaimed its vision to accomplish exports of $2 billion in <strong>the</strong> part of arcade by 2010.<br />
In <strong>the</strong> light of such development<br />
possibility, <strong>the</strong> president says that he<br />
proposed to accomplish exports of $2<br />
billion in <strong>the</strong> part of arcade by 2010 in its<br />
inaugural general meeting by means of<br />
industry complex <strong>for</strong>mation <strong>for</strong><br />
competitiveness improvement at home and<br />
abroad, activation of complex game<br />
offering business <strong>for</strong> <strong>the</strong> purpose of<br />
domestic market enlargement, boosting<br />
quality with <strong>the</strong> standardization of parts<br />
and technology and so <strong>for</strong>th.<br />
Hardware technology insufficiency<br />
Concerning <strong>the</strong> activation plan of <strong>the</strong><br />
arcade game industry, <strong>the</strong> game-veteran<br />
president proposes that to develop <strong>the</strong><br />
arcade industry, <strong>the</strong> younger generation<br />
game activation support, hardware’s<br />
standardization propulsion, taxation as<br />
well as turnover transparency and so <strong>for</strong>th<br />
should be promoted.<br />
As <strong>for</strong> <strong>the</strong> domestic arcade game<br />
market, <strong>the</strong> younger generation arcade<br />
game market’s stagnation can be named<br />
first of all due to <strong>the</strong> emergence of<br />
competing games such as online game or<br />
consol game, <strong>the</strong> absence of killer content,<br />
excessive regulatory control.<br />
Particularly, in <strong>the</strong> case of <strong>the</strong> younger<br />
generation game, its stagnation became<br />
worse with <strong>the</strong> recent emergence of a<br />
premium game.<br />
In contrast <strong>the</strong> premium arcade market<br />
has grown rapidly with <strong>the</strong> permission of a<br />
gift certificate as an impetus in 2003.<br />
As to <strong>the</strong> problems of <strong>the</strong> arcade game<br />
market, <strong>the</strong> president pointed out that <strong>the</strong><br />
money earned in <strong>the</strong> arcade game market<br />
is not being reinvested into arcade game<br />
development, adding that owing to<br />
excessive focus on one side to control as<br />
well as evade, <strong>the</strong> entrepreneur spirit has<br />
disappeared and social awareness is bad.<br />
In this connection, he maintained that<br />
our selection is important as to whe<strong>the</strong>r<br />
associated institutions will approach <strong>the</strong><br />
arcade game as industry or merely see it as<br />
a control object, in <strong>the</strong> light of <strong>the</strong> fact that<br />
Taiwan has accomplished $2.8 billion with<br />
premium game-oriented exports in 2003<br />
whereas <strong>the</strong> amount of game exports was<br />
no more than $250 million in 2004 <strong>for</strong><br />
<strong>Korea</strong>.<br />
For <strong>the</strong> sake of accomplishing one of<br />
<strong>the</strong> three game powers globally, it is<br />
necessary to <strong>for</strong>ge a sufficient and close<br />
cooperation system with <strong>the</strong> authorities<br />
concerned of <strong>the</strong> government and <strong>the</strong><br />
preparation of pan-business circles<br />
integration measures in <strong>the</strong> interests of<br />
game industry’s epoch-making<br />
development, he concluded.<br />
“As <strong>for</strong> <strong>the</strong> domestic<br />
arcade game market, <strong>the</strong><br />
younger generation<br />
arcade game market’s<br />
stagnation can be named<br />
first of all due to <strong>the</strong><br />
emergence of competing<br />
games such as online<br />
game or consol game, <strong>the</strong><br />
absence of killer content,<br />
excessive regulatory<br />
control.”<br />
6 2 _ March 2006 KOREA <strong>IT</strong> TIMES KOREA <strong>IT</strong> TIMES March 2006 _ 6 3
2006-03-12006.3.410:49AM페이지64001채널맥(3443-0701)<br />
People<br />
—<br />
Serving Second Term as<br />
KADO President<br />
Son Yeon-gi,<br />
KADO President<br />
Son Yeon-gi was reelected<br />
as <strong>the</strong> president of <strong>the</strong> <strong>Korea</strong><br />
Agency <strong>for</strong> <strong>Digital</strong><br />
Opportunity and Promotion<br />
(KADO) to serve a second<br />
three-year term.<br />
President Son, who<br />
became <strong>the</strong> head of <strong>the</strong><br />
In<strong>for</strong>mation Culture Center<br />
of <strong>Korea</strong> in 2002, said, “For<br />
<strong>the</strong> past three years, I had<br />
focused on alleviating <strong>the</strong><br />
in<strong>for</strong>mation gap from <strong>the</strong><br />
standpoint of accessibility.<br />
In <strong>the</strong> future, I will<br />
concentrate on maximizing<br />
<strong>the</strong> ability to efficiently utilize in<strong>for</strong>mation,”<br />
“During <strong>the</strong> past three years,” President Son continued, “I<br />
had thought that <strong>the</strong> in<strong>for</strong>mation gap should eventually be<br />
solved through <strong>IT</strong>. As such, <strong>the</strong> agency this year will play a<br />
leading role in bringing about <strong>the</strong> warm digital world pursued by<br />
<strong>the</strong> government.”<br />
Asked about his ambitions <strong>for</strong> starting a second term,<br />
President Son expressed that he is strongly motivated and said<br />
that <strong>the</strong> ultimate goal of bridging <strong>the</strong> in<strong>for</strong>mation gap begins<br />
with <strong>the</strong> productive use of in<strong>for</strong>mation obtained through <strong>IT</strong>.<br />
Accordingly, I will concentrate my energies on bridging <strong>the</strong><br />
in<strong>for</strong>mation gap from this year.”<br />
Specifically, he said he plans to provide tailor-made<br />
in<strong>for</strong>mation education <strong>for</strong> all echelons of <strong>the</strong> society including<br />
farmers, fishermen, and salaried men, and o<strong>the</strong>rs. As part of this<br />
goal, Son said he plans to select and appoint so-called “<strong>IT</strong><br />
leaders” nationwide on a regional basis and assist <strong>the</strong>m in<br />
carrying out projects to make in<strong>for</strong>mation-related activities more<br />
productive.<br />
“In order to cope with <strong>the</strong> adverse effects of <strong>the</strong> in<strong>for</strong>mationoriented<br />
society,” Son continued, “We will provide educational<br />
materials to elementary students in addition to junior and senior<br />
high school students and <strong>for</strong>m a consultative body with private<br />
enterprises and institutions <strong>for</strong> building up an all-round<br />
cooperation system.”<br />
Regarding <strong>the</strong> scheduled revamping of KADO, he said<br />
KADO plans to newly establish ‘in<strong>for</strong>mation gap alleviation<br />
center’ so that it can devote its energies on preventing <strong>the</strong><br />
adverse effects.<br />
In <strong>the</strong> meantime, he said that <strong>the</strong> Overseas Internet Service<br />
Team will fur<strong>the</strong>r streng<strong>the</strong>n <strong>the</strong> ‘<strong>Digital</strong> Hallyu (<strong>Korea</strong>n<br />
wave)’ projects this year and estimated that <strong>the</strong> number of <strong>IT</strong><br />
trainees from overseas will reach over 2,000 people by <strong>the</strong><br />
year’s end.<br />
—<br />
Deputy Prime Minister<br />
Kim Reconsiders Support<br />
Project <strong>for</strong> Top Scientists<br />
Kim Woo-shik, Deputy Prime<br />
Minister and Minister of Science<br />
and Technology<br />
Following <strong>the</strong> recent fraud<br />
scandal involving <strong>Korea</strong>’s<br />
disgraced cloning scientist<br />
Hwang, <strong>the</strong> Deputy Prime<br />
Minister and Minister of<br />
Science and Technology Kim<br />
Woo-shik said on Feb. 14<br />
that <strong>the</strong> government would<br />
seriously consider whe<strong>the</strong>r or<br />
not to continue <strong>the</strong> project<br />
supporting top scientists.<br />
Meeting with reporters,<br />
Kim said, “I agree to <strong>the</strong><br />
principle to find out talented<br />
people and extend financial<br />
support to <strong>the</strong>m. However, it<br />
is questionable whe<strong>the</strong>r giving 3 billion won to a single scientist<br />
is right or not. It is important to set appropriate supporting<br />
volume and distribute supporting amount impartially.”<br />
He also said, “The ministry needs to catch up technologies,<br />
which generate connection effects with basic and original<br />
technologies, and set aside budgets properly.”<br />
Meanwhile, Kim’s recognition and comment is widely<br />
different from <strong>the</strong> Ministry of Science and Technology’s<br />
existing policy to continue supporting top scientists by singling<br />
out No. 2 and No. 3 scientists in <strong>the</strong> country.<br />
—<br />
KIPO to Shorten Patent<br />
Screening Period to 10<br />
Months<br />
Jun Sang-woo, commissioner of <strong>Korea</strong> Intellectual Property<br />
Office (KIPO), said that <strong>the</strong> KIPO plans to shorten <strong>the</strong> patent<br />
screening period from 17.6 months in <strong>the</strong> past to 10 months, <strong>the</strong><br />
shortest in <strong>the</strong> world, this year.<br />
Jun Sang-woo,<br />
commissioner of <strong>Korea</strong><br />
Intellectual Property Office<br />
Through <strong>the</strong> effective<br />
patent screening system,<br />
KIPO plans to make South<br />
<strong>Korea</strong> one of <strong>the</strong> top six<br />
countries in <strong>the</strong> world this<br />
year in terms of knowledge<br />
property protection, he said.<br />
To help universities and<br />
public research institutions<br />
bolster <strong>the</strong>ir ability to create<br />
knowledge properties, KIPO<br />
will also dispatch patent<br />
management advisers to 10<br />
universities in <strong>the</strong> country in<br />
<strong>the</strong> first half of this year, Jun<br />
said.<br />
In particular, it will build a comprehensive supporting system<br />
<strong>for</strong> knowledge properties in three or four universities, including<br />
KAIST, said <strong>the</strong> KIPO head.<br />
At <strong>the</strong> same time, KIPO will re<strong>for</strong>m its organization<br />
effectively by converting <strong>the</strong> present incentive system from a<br />
promotion-centered one to a remuneration-focused one.<br />
—<br />
Former MOCIE<br />
Minister Selected as<br />
New Head of K<strong>IT</strong>A<br />
Lee Hee-beom,<br />
Chairman of <strong>the</strong> <strong>Korea</strong><br />
International Trade Association<br />
South <strong>Korea</strong>’s <strong>for</strong>mer<br />
Minister of Commerce,<br />
Industry and Energy Lee<br />
Hee-beom was named as <strong>the</strong><br />
new chairman of <strong>the</strong> <strong>Korea</strong><br />
International Trade<br />
Association (K<strong>IT</strong>A) on Feb<br />
22.<br />
This is <strong>the</strong> first time a<br />
<strong>for</strong>mer top-tier bureaucrat has<br />
chaired <strong>the</strong> trade association<br />
in 15 years. Lee left <strong>the</strong><br />
Ministry of Commerce,<br />
Industry and Energy in a<br />
cabinet reshuffle early this<br />
year.<br />
Former K<strong>IT</strong>A Chairman Kim Jae-chul drew criticism from<br />
member companies <strong>for</strong> paying too little attention to representing<br />
<strong>the</strong>ir interests to <strong>the</strong> government during his seven-year tenure.<br />
K<strong>IT</strong>A was established in 1947 to promote <strong>the</strong> country’s<br />
exports. More than 67,000 companies mainly consisting of<br />
SMEs are <strong>the</strong> members of <strong>the</strong> trade body.<br />
Delivering an inaugural speech, <strong>the</strong> new chairman said, “In<br />
<strong>the</strong> past 30 years, I have been engaged only in industrial and<br />
trade fields. In <strong>the</strong> future, I will make best ef<strong>for</strong>ts to make K<strong>IT</strong>A<br />
an organization <strong>for</strong> all members and solve many pending issues<br />
in <strong>the</strong> trade industry as soon as possible.”<br />
He said that K<strong>IT</strong>A will provide member companies with<br />
high-quality services <strong>the</strong>y actually want.<br />
“In particular, I will exert all-out ef<strong>for</strong>ts to implement<br />
projects <strong>for</strong> provincial-based and small and medium-sized<br />
companies, while staging a nationwide campaign <strong>for</strong> mutual<br />
survival between large and smaller enterprises,” he said.<br />
Lee also stressed <strong>the</strong> necessity of re<strong>for</strong>m of K<strong>IT</strong>A in keeping<br />
with a globalization trend. He said, “I will try to enhance <strong>the</strong><br />
status of K<strong>IT</strong>A in <strong>the</strong> country by making <strong>the</strong> best use of<br />
networks related to <strong>the</strong> government and relevant institutions.”<br />
First of all, K<strong>IT</strong>A will exert doubled ef<strong>for</strong>ts <strong>for</strong> early<br />
conclusion of <strong>the</strong> <strong>Korea</strong>-U.S. free trade agreement (FTA) and<br />
<strong>the</strong> visa waiver pact <strong>for</strong> <strong>Korea</strong>n entrepreneurs, he said.<br />
K<strong>IT</strong>A will also build a close cooperative system with<br />
international trade organizations, while activating exchanges of<br />
trade missions with major trading partners, including Japan,<br />
ASEAN, China and Russia.<br />
Noting that <strong>the</strong>re are many issues K<strong>IT</strong>A has to settle in <strong>the</strong><br />
coming years, <strong>the</strong> new chairman said that substantial re<strong>for</strong>m is<br />
needed not only within <strong>the</strong> association itself but also its<br />
subsidiaries.<br />
Accordingly, a considerable change is expected to occur at<br />
K<strong>IT</strong>A, COEX, Intercontinental Hotels & Resorts, and o<strong>the</strong>r<br />
K<strong>IT</strong>A affiliates.<br />
He also said, “I will actively push ahead with fair personnel<br />
management, regardless of fields from which K<strong>IT</strong>A officials<br />
came.”<br />
On <strong>the</strong> merger idea between K<strong>IT</strong>A and KOTRA, Lee said,<br />
“Certainly, <strong>the</strong>re are areas where <strong>the</strong> two institutions should<br />
cooperate with each o<strong>the</strong>r. However, as <strong>the</strong> two institutions have<br />
<strong>the</strong>ir own inherent areas, I think it is not proper to discuss <strong>the</strong><br />
matter at present.”<br />
Commenting that some owners of small and medium-sized<br />
trading companies have a negative view on K<strong>IT</strong>A activities, he<br />
said, “I will often meet with such traders and make best ef<strong>for</strong>ts<br />
to seek proper ways to solve <strong>the</strong>ir difficulties.”<br />
During his inauguration speech, Lee also pledged to prove<br />
that his background will be used to <strong>the</strong> utmost benefit of <strong>the</strong><br />
trade industry. He also vowed to improve business conditions<br />
<strong>for</strong> traders and help increase exports.<br />
“If it is <strong>for</strong> <strong>the</strong> benefit of <strong>the</strong> trade industry, I will<br />
aggressively make proposals and suggestions to <strong>the</strong> government.<br />
I am now in a position of representing <strong>the</strong> industry,” said Lee.<br />
On <strong>the</strong> assertion that K<strong>IT</strong>A should change its method to<br />
select its chairman, Lee said, “It is not a matter <strong>for</strong> me to decide<br />
by myself. I will discuss <strong>the</strong> matter at a directors’ meeting or a<br />
ga<strong>the</strong>ring of K<strong>IT</strong>A chairmen later.”<br />
6 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 6 5
2006-03-12006.3.410:49AM페이지66001채널맥(3443-0701)<br />
People<br />
—<br />
New MOCIE Minister<br />
Outlines Roadmap <strong>for</strong><br />
Year Ahead<br />
Chung Se-kyun,<br />
Minister of Commerce,<br />
Industry and Energy<br />
The newly-appointed<br />
Minister of Commerce,<br />
Industry and Energy Chung<br />
Se-kyun said on Feb. 14 that<br />
<strong>the</strong> government will place <strong>the</strong><br />
focus on fostering nextgeneration<br />
growth engines<br />
this year.<br />
Chung said that <strong>the</strong><br />
ministry will strive to<br />
maintain <strong>Korea</strong>’s favorable<br />
export per<strong>for</strong>mance, boosting<br />
domestic consumption,<br />
easing bipolarization of <strong>the</strong><br />
national economy, and<br />
fostering <strong>the</strong> robot industry as<br />
<strong>the</strong> nation’s representative brand industry.<br />
Along with this, it will introduce funds <strong>for</strong> oilfield<br />
development, establish companies specialized <strong>for</strong> development<br />
of overseas resources and implement an integrated energy<br />
welfare program <strong>for</strong> poor people, he said.<br />
Noting that <strong>the</strong> present industrial structure consists of some<br />
enterprises with strong competitiveness and a great number of<br />
small and medium-sized companies with weak competitiveness,<br />
Minister Chung said, “High-quality growth means developing<br />
smaller companies into healthy mid-size companies through<br />
re<strong>for</strong>ms.”<br />
He added that <strong>the</strong> ministry will map out an investment road<br />
map by industry and business line, while creating legal and<br />
institutional systems <strong>for</strong> close cooperation and mutual survival<br />
between large and smaller companies.<br />
—<br />
Shin Bak-jae<br />
Appointed as<br />
Chairman of FORCA<br />
Shin Bak-jae,<br />
Chairman of FORCA<br />
Shin Bak-jae, president of<br />
Philips <strong>Korea</strong>, has been officially<br />
approved as <strong>the</strong> 15th<br />
chairman of <strong>the</strong> <strong>Korea</strong> Foreign<br />
Company Association<br />
(FORCA). He will be serving<br />
as <strong>the</strong> chairman <strong>for</strong> two years<br />
until 2007.<br />
Chairman Shin was unanimously<br />
approved by <strong>the</strong> member<br />
companies during <strong>the</strong> regular<br />
general meeting of FORCA<br />
on February 21 <strong>for</strong> having successfully<br />
served eight months<br />
of <strong>the</strong> remaining tenure of his<br />
predecessor, Chairman Lee<br />
Jae-hee, who had left <strong>the</strong> chairmanship in July last year.<br />
In his inaugural address, Chairman Shin expressed his<br />
ambition by saying, “I will elevate <strong>the</strong> status of <strong>the</strong> <strong>Korea</strong><br />
Foreign Company Association by making policy proposals to<br />
<strong>the</strong> government to improve <strong>the</strong> environment <strong>for</strong> <strong>for</strong>eign<br />
investment, including <strong>the</strong> living conditions <strong>for</strong> <strong>for</strong>eign residents<br />
in <strong>Korea</strong>. Moreover, I will concentrate on developing friendship<br />
and exchange programs in diverse <strong>for</strong>ms <strong>for</strong> streng<strong>the</strong>ning <strong>the</strong><br />
unity and spreading community bond among member<br />
companies.”<br />
Chairman Shin, who had joined Philips in 1974, has worked<br />
at <strong>the</strong> company <strong>for</strong> over 30 years. He has a high reputation <strong>for</strong><br />
having transferred new technologies from Philips into <strong>Korea</strong> and<br />
he played a pivotal role in promoting exports of <strong>Korea</strong>n-made<br />
electronics parts and finished products.<br />
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6 6 _ March 2006 KOREA <strong>IT</strong> TIMES
2006-03-12006.3.410:49AM페이지68001채널맥(3443-0701)<br />
India Special<br />
India Super <strong>IT</strong> Power<br />
and Paradise of Wellness<br />
Subscribe<br />
Now!<br />
President of Hankook Ilbo, Lee Jong-seung, Regional Director of East Asia Tourism,<br />
Tokyo, G. Venkataraman, and Janice Y.J Ahn, President of Advicom Group, <strong>Korea</strong><br />
India, a favorite destination <strong>for</strong> individual travelers.<br />
The following article is based on an<br />
interview with G. Venkataraman, regional<br />
director of East Asia <strong>for</strong> India tourism,<br />
after <strong>the</strong> receiving <strong>the</strong> 6th <strong>Korea</strong> Web<br />
Award 2006 - Ed.<br />
“I’m very happy <strong>for</strong> India Tourism to<br />
get <strong>the</strong> First Prize from <strong>the</strong> 6th <strong>Korea</strong> Web<br />
Award 2006 hosted by Hankook Ilbo in<br />
<strong>the</strong> categories of convenience and<br />
in<strong>for</strong>mation service. It is proof that <strong>the</strong><br />
<strong>Korea</strong>n government recognized India as an<br />
<strong>IT</strong> power, since this <strong>Korea</strong> web award is<br />
sponsored by Ministry of In<strong>for</strong>mation and<br />
Communication,” said Gopalakrishnan<br />
Venkataraman, East Asia regional director<br />
of India tourism. It was awarded <strong>the</strong> First<br />
Prize last February in recognition of many<br />
outstanding achievements and<br />
contributions in <strong>the</strong> field of developing<br />
Internet business and e-business. The Web<br />
site is created and hosted by Advicom<br />
Group in <strong>Korea</strong>, <strong>the</strong> Ad&PR Agency of<br />
India Tourism, Tokyo.<br />
India has earned a reputation as a health<br />
and wellness destination, and is now<br />
seeing a growth in medical tourism,<br />
according to Venkataraman. Because of its<br />
developed medical science infrastructure,<br />
medical tourism in India is on <strong>the</strong><br />
increase,” he added in a recent interview.<br />
“Because it’s cost-effective and af<strong>for</strong>dable,<br />
many people from Britain, Europe, <strong>the</strong><br />
Middle East and Sou<strong>the</strong>ast Asia come to<br />
India <strong>for</strong> treatment, Medical tourism is a<br />
growing market in India, now worth about<br />
US$12 billion.”<br />
Medical Tourism include Ayurveda -<br />
“science of life” - which provides permanent<br />
cures <strong>for</strong> illness, which is based on<br />
5,000-year-old ancient medicine, using<br />
herbs and roots that provide natural care,<br />
according to Venkataraman.<br />
Not only a medical destination, more<br />
and more <strong>Korea</strong>n visitors are looking to<br />
India as a cultural, spiritual, fashion and<br />
economic destination, Venkataraman said.<br />
“The world has realized that India has<br />
many things to offer, not only from a<br />
tourism point of view, but economic, science<br />
and technology, biotechnology, pharmaceutical<br />
and in<strong>for</strong>mation technology<br />
point of view,” he said. “India is increasingly<br />
recognized as a destination with<br />
many facets;” <strong>the</strong> regional director pointed<br />
out.<br />
India has become a favor destination <strong>for</strong><br />
individual travelers. According to a survey<br />
conducted by Lonely Planet, an Australian<br />
travel guide publisher, in 2005, India<br />
ranked second in <strong>the</strong> list of 10 popular destinations<br />
<strong>for</strong> individual travelers after<br />
Australia. The United States ranked third<br />
and Japan fourth.<br />
To promote tourism, India launched a<br />
three-year campaign called Atithi Devo<br />
Bhava(ABD) last year. Atithi Devo Bhava<br />
means “The visitor is a god” in Sanskrit.<br />
“We are looking at tourists as gods. If<br />
<strong>Korea</strong>n people come to India, we treat<br />
<strong>the</strong>m as gods,” Venkataraman said.<br />
We have 28 world Heritage Sites<br />
approved by UNESCO and, in addition,<br />
each prefecture and each province in India<br />
has a different culture,” he said. “If you go<br />
to India, you can see a world of different<br />
lifestyles.”<br />
Top <strong>IT</strong> destination in <strong>the</strong> world<br />
“We are increasingly known as an <strong>IT</strong><br />
destination and India Tourism launched a<br />
campaign called ‘<strong>IT</strong> with Beauty’ in <strong>the</strong><br />
Far East,” Venkataraman said. “The campaign<br />
combined India’s <strong>IT</strong> prowess with<br />
picturesque places and beautiful people of<br />
India. India’s Miss Universe and Miss<br />
World, who held <strong>the</strong> center stage <strong>for</strong> many<br />
years, have become India’s brand ambassadors<br />
to enhance <strong>the</strong> country’s image.”<br />
Venkataraman also said that his office<br />
packages <strong>IT</strong> tours in collaboration with <strong>IT</strong><br />
companies in India that have started giving<br />
project-management and <strong>IT</strong>-related training<br />
to staff of companies abroad, as well as<br />
providing <strong>IT</strong> tourists with in<strong>for</strong>mation<br />
about places of interest to visit during <strong>the</strong>ir<br />
stay.<br />
“Incredible India” Brand<br />
India is in <strong>the</strong> world market with <strong>the</strong><br />
brand name Incredible India. South <strong>Korea</strong><br />
is an important primary market <strong>for</strong> India.<br />
India Tourism, Tokyo launched several<br />
promotional campaigns in South <strong>Korea</strong> by<br />
participation in all travel shows held in<br />
South <strong>Korea</strong> and organizing road shows,<br />
Agent seminars, university promotion as<br />
well as working in collaboration with<br />
Airlines and organizing familiarization<br />
tours <strong>for</strong> media and travel agents.<br />
India Tourism, Tokyo, recently<br />
launched aggressive marketing to promote<br />
destination India through electronic media<br />
such as TV channels like travel & leisure<br />
channels, subway advertisements in Seoul<br />
and Busan, LED display advertisements in<br />
Seoul.<br />
The South <strong>Korea</strong>n brands such as LG,<br />
Samsung, are house hold names in India.<br />
And India is attracting a lot of South<br />
<strong>Korea</strong>n investments. Similarly, lot of<br />
<strong>Korea</strong>n want discover India and walk with<br />
Buddha to have spiritual satisfaction by<br />
touring places of Buddhist importance as<br />
India is land of Buddha. Now, many<br />
<strong>Korea</strong>n travelers visit Ayurveda and Yoga<br />
centers in India to sooth and pamper Body,<br />
Mind and Soul, said Venkataraman<br />
Open new vistas<br />
to <strong>the</strong> <strong>IT</strong> World<br />
The most reliable<br />
source of <strong>IT</strong><br />
in<strong>for</strong>mation <strong>for</strong> your<br />
business success<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong><br />
giving you spot-on<br />
in<strong>for</strong>mation<br />
to survive in today’s<br />
globally-competitive<br />
world<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>:<br />
http://www.ittimes.co.kr<br />
Phone: 82-2-3459-0664<br />
E-mail: info@ittimes.co.kr<br />
6 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 6 9
2006-03-12006.3.410:49AM페이지70001채널맥(3443-0701)<br />
India Special<br />
Incredible India<br />
<strong>Korea</strong>n Flocking to India <strong>for</strong> Healthcare,<br />
Tourism and Buddhist Roots<br />
India is in <strong>the</strong> world market with <strong>the</strong> brand name “Incredible<br />
India.” South <strong>Korea</strong> is an important primary market <strong>for</strong> India.<br />
India Tourism, Tokyo, has launched several promotional campaigns<br />
in South <strong>Korea</strong>. Aggressive marketing is being carried out<br />
to promote destination India through electronic media such as travel<br />
and leisure channels, subway advertisements in Seoul and<br />
Busan, and LED display advertisements<br />
in Seoul.<br />
The South <strong>Korea</strong>n brands such as LG,<br />
Samsung, are household names in India.<br />
And India is attracting a lot of South <strong>Korea</strong>n investments.<br />
Similarly, many <strong>Korea</strong>n want to discover India and walk with<br />
Buddha to have spiritual satisfaction by touring places of Buddhist<br />
importance as India is <strong>the</strong> “Land of Buddha.” Now, many <strong>Korea</strong>n<br />
travelers visit Ayurveda and Yoga centers in India to sooth and<br />
pamper “Body, Mind and Soul.”<br />
India is fast earning a global reputation as a health and healing<br />
destination. The country’s contribution in healthcare as well as <strong>the</strong><br />
well-being of humanity has been well recognized, which directly<br />
resulted in <strong>the</strong> rapid growth of medical tourism to India. The<br />
Ayurveda means “science of <strong>the</strong> life” which provides permanent<br />
cures to illness, based on 5,000 years old ancient medicine derived<br />
from herbs and roots that provide natural cures. Similarly one can<br />
be fit always to face <strong>the</strong> challenges of <strong>the</strong> life and work environment<br />
through regular Yoga practice. Yoga is now a way of life<br />
worldwide. All this amplifies India’s reputation<br />
as a wellness destination.<br />
India’s star is shining brightly in all<br />
fields, such as its robust economy with a<br />
large consumer market, advanced science and technology with a<br />
huge reservoir of skilled personnel, and carving a niche in biotechnology<br />
and pharmaceuticals - to name but a few.<br />
A powerhouse of knowledge<br />
India has now became <strong>the</strong> world’s second largest reservoir of<br />
trained manpower - with 290 universities, 1,500 research institutes<br />
and more than 10,000 centers of higher learning. These<br />
institutions produce more than 2 million graduates 300,000 non-<br />
Unspoilt beaches of India’s offshore islands.<br />
engineering post-graduates more than<br />
200,000 engineers and over 10,000 Ph.Ds<br />
every year. India tops <strong>the</strong> availability of<br />
qualified engineers, thus adding to <strong>the</strong><br />
knowledge pool.<br />
An <strong>IT</strong> destination<br />
India is fast emerging as a leading <strong>IT</strong><br />
destination because of its expertise in in<strong>for</strong>mation<br />
technology with addition of qualified<br />
technologist to <strong>the</strong> knowledge pool of<br />
<strong>the</strong> country. As per <strong>the</strong> latest data available<br />
in 2005 India accounted <strong>for</strong> more than 80<br />
percent of outsourcing software development<br />
as well as BPO business from all over<br />
<strong>the</strong> world especially from <strong>the</strong> United States<br />
and Europe. India has emerged as <strong>the</strong> major<br />
suppliers of software and in<strong>for</strong>mation technology<br />
goods and services. Although <strong>the</strong><br />
growth remains strong in <strong>the</strong> main <strong>IT</strong> service<br />
and product sector <strong>the</strong> fastest growing<br />
segment is <strong>IT</strong> services and business process<br />
outsourcing, which includes call centers<br />
billing and payment services and technical<br />
and customer support.<br />
<strong>IT</strong> with beauty<br />
Taking advantage of India’s emergence<br />
as an <strong>IT</strong> destination, India Tourism, Tokyo<br />
launched a promotional campaign<br />
popularly known as <strong>IT</strong> with beauty. The<br />
campaign combined India strength and <strong>IT</strong><br />
prowess with beautiful places and<br />
picturesque locals of India. India’s Miss<br />
Universe and Miss World who held center<br />
stage <strong>for</strong> many years have became India’s<br />
brand Ambassadors to enhance <strong>the</strong><br />
country’s image. India tourism, Tokyo<br />
also packaged <strong>IT</strong> tours in collaboration<br />
with <strong>IT</strong> companies in India which have<br />
started giving project management and <strong>IT</strong><br />
related training to staff companies abroad<br />
along with providing visits to tourist<br />
attractions during <strong>the</strong>ir stay. These <strong>IT</strong> tours<br />
are increasingly becoming popular in<br />
Japan, Taiwan and <strong>Korea</strong>.<br />
Fascinating India<br />
India has now become a favorite<br />
destination <strong>for</strong> individual travelers<br />
according to <strong>the</strong> Lonely Planet travel<br />
guide, which lists <strong>the</strong> countries <strong>for</strong><br />
recommended travel experience.<br />
India ranks second in <strong>the</strong> list of 10<br />
countries. Similarly, India increasingly<br />
becoming a magnet <strong>for</strong> adventure vacations<br />
in 2004 India moves to 5th position<br />
from 36th in 2003 according to Chicago<br />
based I- Explore Agency. Some of Asia’s<br />
unique products came from India such as:<br />
The most romantic meals on <strong>the</strong> floating<br />
market in Dal Lake Kashmir, India.<br />
The best beaches you can find, beach No.<br />
5 and No.7 Havalok Island in Andaman &<br />
Nicobal Islands in India.<br />
The best place to indulge while serving<br />
<strong>the</strong> planet - The Green Hotel in Mysore,<br />
India<br />
The best urban oasis - Lodhi Garden,<br />
New Delhi, India - according to Time<br />
Magazine.<br />
Mahamastakabhisheka<br />
The event of a lifetime unfolds at<br />
Mahamastakabhisheka, one of <strong>the</strong> most<br />
important religious events, and one that<br />
occurs only once in every 12 years, took<br />
place last month! The grand event, <strong>the</strong><br />
head anointing ceremony of Lord Bahubali<br />
who stands serenely atop a hill in<br />
Shravanabelagola in Hassan District in<br />
Karnataka State, South India, was held<br />
from February 8-19, 2006.<br />
An ancient town overlooked by two<br />
rocky hills, Chandragiri and Indragiri,<br />
Shravanabelagola draws over 30 lakh<br />
devotees from across <strong>the</strong> world who throng<br />
to <strong>the</strong> place to seek solace at <strong>the</strong> feet of <strong>the</strong><br />
colossal monolith of Lord Gomateshwara,<br />
a perfect testimony of compassion, serenity,<br />
sacrifice and grace.<br />
The devotees include believers not just<br />
from <strong>the</strong> Jain community, but cutting<br />
through barriers of caste, creed, and religion.<br />
During <strong>the</strong> 10-hour ceremony, priests<br />
climb <strong>the</strong> 618 steps leading to <strong>the</strong> 57 foot<br />
monolith, <strong>the</strong> largest in <strong>the</strong> world, and<br />
empty hundreds of pots of tender coconut,<br />
sugarcane juice, milk, rice flour, turmeric<br />
paste, kashaya (a herbal concoction), shrigandra<br />
(sandal paste), chandana (colored<br />
sandal paste), ashtagandha (eight varieties<br />
of sandal paste), saffron, gold and silver<br />
flowers, and precious stones.<br />
A spectacular finale to this splendid ceremony<br />
is a shower of flowers from a helicopter.<br />
India World Heritage Tour<br />
India has 28 UNESCO World Heritage<br />
Sites. India Tourism, Tokyo offers 13<br />
World Heritage sites in a 10-day tour<br />
called India World Heritage Tour starting<br />
from New Delhi and ending in Mumbai.<br />
It is a journey of mind and soul<br />
It is a journey of <strong>the</strong> five senses<br />
It is a journey of self-discovery<br />
It is a journey of self-fulfillment<br />
This article was contributed by <strong>the</strong><br />
Regional Director, India Tourism, Tokyoed.<br />
7 0 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 7 1
2006-03-12006.3.410:49AM페이지72001채널맥(3443-0701)<br />
<strong>IT</strong> Essay<br />
<strong>Digital</strong> Hallyu (V)<br />
Applying <strong>Digital</strong> Technology to <strong>Korea</strong>’s ‘Hallyu’ Boom<br />
By Cho Yong-jun<br />
Cho Yong-jun,<br />
Executive Director, Division of<br />
Public Relations & Projects of <strong>the</strong><br />
PR Business Team, KADO<br />
The following is <strong>the</strong> fifth in a six-part<br />
series of articles on “Blue Ocean of<br />
<strong>Digital</strong> Hallyu (<strong>the</strong> <strong>Korea</strong>n Wave)”<br />
contributed by Cho Yong-joon, Executive<br />
Director, Division of Public Relations &<br />
Project of <strong>the</strong> <strong>Korea</strong> Agency <strong>for</strong> <strong>Digital</strong><br />
Opportunities and Promotion (KADO). _<br />
ED.<br />
On May 12, LG Electronics held a<br />
seminar at <strong>the</strong> LG Center in Dubai<br />
with some 200 women from <strong>the</strong><br />
upper classes of <strong>the</strong> Middle East country in<br />
attendance.<br />
The main subject of <strong>the</strong> event, <strong>the</strong> fifth<br />
of its kind in Dubai since September 2004,<br />
was skincare.<br />
Like Samsung, LG Electronics has<br />
placed <strong>the</strong> focus of its marketing activities<br />
on encouraging women’s social activities.<br />
If <strong>the</strong>re is a difference between <strong>the</strong> two<br />
electronics makers, LG marketing is more<br />
homelike, friendly and smaller scale than<br />
Samsung.<br />
The main purpose of <strong>the</strong> Dubai seminar<br />
was to introduce “Soladom,” a halogen<br />
light wave range of LG Electronics. Right<br />
after <strong>the</strong> seminar, two LG officials, who<br />
flew to Dubai from <strong>Korea</strong>, explained <strong>the</strong><br />
differences between <strong>the</strong> new light wave<br />
range and <strong>the</strong> existing microwave oven<br />
and held actual cooking practice hours.<br />
Like this, LG marketing is chiefly a<br />
living adhesion-type, whereas Samsung<br />
marketing is an outdoor-type. It is natural<br />
<strong>for</strong> LG Electronics whose portion of white<br />
goods to total products is much higher than<br />
Samsung.<br />
The outstanding feature of <strong>the</strong><br />
marketing activities of LG Electronics is<br />
high-quality kinship. For a good example,<br />
despite <strong>the</strong> threat from war, LG<br />
Electronics signed a sponsorship contract<br />
with <strong>the</strong> national football team of Iraq in<br />
Baghdad in Iraq in March 2004.<br />
Under <strong>the</strong> contract, LG Electronics<br />
should play a role of an official sponsor<br />
<strong>for</strong> <strong>the</strong> Iraqi national football team and <strong>the</strong><br />
Olympic team <strong>for</strong> <strong>the</strong> coming two years,<br />
whereas <strong>the</strong> Iraqi Football Association<br />
should use <strong>the</strong> LG logo on all books and<br />
websites controlled by <strong>the</strong> association and<br />
Iraqi players should wear uni<strong>for</strong>ms<br />
“Advertisement may<br />
have short-term effects.<br />
Accordingly, we should<br />
acquire localization in<br />
globalization.”<br />
carrying <strong>the</strong> LG logo until March 2006.<br />
LG Electronics earned more-than<br />
expected effects from <strong>the</strong> $1 million<br />
sponsorship <strong>for</strong> <strong>the</strong> two years as <strong>the</strong> Iraqi<br />
team entered <strong>the</strong> ranks of <strong>the</strong> top four in<br />
<strong>the</strong> A<strong>the</strong>ns Olympic Football Games. It<br />
goes without saying that LG enjoyed<br />
excellent sales in Iraq.<br />
But, <strong>the</strong> decision on LG’s support <strong>for</strong><br />
<strong>the</strong> Iraqi football team was not made so<br />
easily. Kim Ki-ho, executive director in<br />
charge of <strong>the</strong> Middle East and Asia of LG<br />
Electronics, said, “When <strong>the</strong> Iraqi national<br />
football team was suffering from a<br />
shortage of money to buy uni<strong>for</strong>ms and<br />
balls, we sent 2,000 balls to <strong>the</strong> team.<br />
Later, we concluded a sponsorship<br />
contract with <strong>the</strong> Iraqi team when all Iraqi<br />
players, directors, association chairman,<br />
and LG officials clasped hands with each<br />
o<strong>the</strong>r and cried. Like that SK reminds us of<br />
a scholarship program, marketing activities<br />
should be carried out on a long-term basis<br />
like a cow.”<br />
The “steady and long-lasting skinship<br />
like cow” has been well attested by LG<br />
Electronics’ 10-year trade with its 90 local<br />
agents in <strong>the</strong> Middle East and 28-year<br />
trade with its local agents in Jordan.<br />
Besides, LG Electronics has held free<br />
operation programs <strong>for</strong> harelips and those<br />
suffering from cataracts in Morocco,<br />
Kenya, Egypt, Pakistan and Jordan.<br />
It has also organized <strong>the</strong> LG Cup<br />
Football Contest in <strong>the</strong> Middle East and<br />
Asian regions <strong>for</strong> 13 years, while holding<br />
“Africa Carnival” <strong>for</strong> residents in Kenya,<br />
Senegal, Mali, Ghana and o<strong>the</strong>r African<br />
countries.<br />
Like this, it is clear that LG Electronics<br />
stands in <strong>the</strong> vanguard of <strong>the</strong> “<strong>Digital</strong><br />
Hallyu (<strong>the</strong> <strong>Korea</strong>n Wave)” with its<br />
promotion activities adhesive to local<br />
residents.<br />
Kim suggested <strong>the</strong> direction of <strong>the</strong><br />
<strong>Digital</strong> Hallyu, saying, “Advertisement<br />
may have short-term effects. Accordingly,<br />
we should acquire localization in<br />
globalization. If people in <strong>Korea</strong> need<br />
‘kimchi’ refrigerators, those in <strong>the</strong> Middle<br />
East need refrigerators containing jujubes<br />
and coconuts. By doing <strong>the</strong>se matters very<br />
well, we can achieve <strong>the</strong> per capita<br />
national income of $20,000.”<br />
Then, what shall we do <strong>for</strong> successful<br />
<strong>Digital</strong> Hallyu fever?<br />
The first step we should take is<br />
“digitalization of Hallyu.”<br />
To ensure a more effective Hallyu<br />
boom, we need to manufacture and<br />
integrate various Hallyu phenomena and<br />
contents with online digital contents.<br />
In a nutshell, we should increase<br />
exports by processing Hallyu contents<br />
with advanced digital technology. It refers<br />
to <strong>the</strong> nation’s exports of movies and<br />
music in a <strong>for</strong>m of digital TV, mobile<br />
broadcasting, online game and MP3.<br />
It is closely linked with diversification<br />
of Hallyu contents supply channels<br />
through such new media as home network,<br />
telematics, digital media broadcasting<br />
(DMB) and mobile Internet.<br />
Related to this, some private enterprises<br />
are mulling over ways of building a<br />
contents distribution network (CDN),<br />
which can transmit Hallyu contents to<br />
<strong>for</strong>eign countries freely through <strong>the</strong><br />
Internet.<br />
For instance, <strong>the</strong>y are seeking ways to<br />
offer domestic contents <strong>for</strong> online video on<br />
demand (VOD) to <strong>Korea</strong> and Japan or<br />
<strong>Korea</strong>, <strong>the</strong> U.S. and Japan simultaneously<br />
through IP.<br />
In a similar example, Arirang TV<br />
concluded a contract with Nagoya TV of<br />
Japan on June 7 last year <strong>for</strong> free exchange<br />
of broadcasting video through a bilateral<br />
IP transmission system.<br />
Ano<strong>the</strong>r urgent priority is construction<br />
of a single portal site representing Hallyu.<br />
For instance, we can attain great<br />
synergy effects by combining homepages<br />
of <strong>Korea</strong>n stars that are now scattered<br />
separately according to entertainment<br />
planning companies.<br />
If we build a single site on which users<br />
can make easy access to all movements,<br />
photos and o<strong>the</strong>r materials of Hallyu stars<br />
by just making a login, we can find out<br />
Blue Ocean that will bring about new<br />
dimension of profits <strong>for</strong> us.<br />
As a second step, we should adopt a<br />
strategy to spread digital Hallyu. We need<br />
to convert <strong>the</strong> paradigm of <strong>the</strong> <strong>Korea</strong>n<br />
economy through new plat<strong>for</strong>ms such as<br />
<strong>Korea</strong>n-made digital technology, products<br />
and services, while spreading people’s<br />
recognition of this.<br />
Although <strong>the</strong> 21st century is a century<br />
of technologies, including <strong>IT</strong>, BT and NT,<br />
it goes without saying that we cannot<br />
make a great success just with technology<br />
itself.<br />
In o<strong>the</strong>r words, we can succeed only<br />
when combining high technology and<br />
human touch.<br />
In particular, such a rule is well applied<br />
to <strong>the</strong> in<strong>for</strong>mation and communication<br />
sector. In general, people do not want <strong>the</strong><br />
<strong>IT</strong> as an accumulation body of a cold<br />
semiconductor chip. Ra<strong>the</strong>r, <strong>the</strong>y want<br />
warm and friendly something <strong>the</strong>y can<br />
communicate.<br />
Accordingly, it is very stupid to<br />
compete with rivals with only superiority<br />
of technology and products in <strong>the</strong> digital<br />
product, technology and service market<br />
(red ocean). The competitiveness of<br />
product is a basis. We need to add<br />
software, including package and<br />
symbolization work, to <strong>the</strong> basis.<br />
Buying a product means <strong>the</strong> selection<br />
of an image and a taste actually. For<br />
instance, Anycall in <strong>the</strong> overseas market is<br />
not a simple mobile phone, but a “cultural<br />
taste” called Samsung.<br />
Most Danish products carry a sign,<br />
“Design by Denmark,” not “Made in<br />
Denmark.” It indicates that Denmark<br />
boasts of being a design powerhouse in <strong>the</strong><br />
world.<br />
In <strong>the</strong> same meaning, Samsung<br />
Electronics goods in some regions carry a<br />
mark of “Made in <strong>Korea</strong> by Samsung” or<br />
“Made in China by Samsung,” placing<br />
more emphasis not on <strong>the</strong> manufactured<br />
place but on <strong>the</strong> company name Samsung.<br />
We can find <strong>the</strong> same reason from our<br />
preference of Sony products carrying a<br />
mark of “Made in Japan” in <strong>the</strong> past,<br />
ra<strong>the</strong>r than those carrying “Made in<br />
China” or “Made in <strong>the</strong> Philippines.”<br />
As a means of spreading digital Hallyu,<br />
accordingly, we should speed up <strong>the</strong><br />
national brand corporate image (CI) work.<br />
To let <strong>for</strong>eign consumers have a mind to<br />
experience nice digital environment or buy<br />
top-end <strong>Korea</strong>n digital products by visiting<br />
<strong>Korea</strong>, we should provide <strong>the</strong>m with<br />
something “cool.”<br />
7 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 7 3
2006-03-12006.3.410:49AM페이지74001채널맥(3443-0701)<br />
MIC News<br />
M1 Project to Make <strong>Korea</strong> Global Mobile Leader<br />
MIC aims to <strong>for</strong>ge a “100% M-Literacy, 0% M-Virus” environment<br />
<strong>With</strong> a view to trans<strong>for</strong>ming <strong>Korea</strong><br />
into <strong>the</strong> “Mobile No. 1 country” to<br />
lead <strong>the</strong> global market by 2010, <strong>the</strong><br />
Ministry of In<strong>for</strong>mation & Communication<br />
(MIC), is driving <strong>for</strong>ward <strong>the</strong> M1 (Mobile<br />
Number One) Project.<br />
Now that <strong>the</strong> world is switching over to<br />
a mobile-centered society (a “Brave New<br />
Mobile World”?), global mobile telecom<br />
markets also are faced with a rapid technology<br />
evolution and changes. Mobile-oriented<br />
convergence creates new value-added<br />
industries through <strong>the</strong> combination with<br />
o<strong>the</strong>r industries such as mobile, finance,<br />
medical treatment, and traffic, breaking<br />
down boundaries between industries.<br />
<strong>Korea</strong>’s mobile industry, possessing<br />
technology and market competitiveness, is<br />
being deemed as <strong>the</strong> most promising field<br />
to accomplish early national income of<br />
$20,000 and <strong>the</strong> entry into a $30,000 era.<br />
In o<strong>the</strong>r words, <strong>the</strong> domestic mobile telecom<br />
industry which possesses technology<br />
as well as market competitiveness, is being<br />
regarded as <strong>the</strong> core growth engine <strong>for</strong><br />
<strong>Korea</strong> to advance into <strong>the</strong> era of national<br />
income $20,000 per head and <strong>the</strong>reafter <strong>the</strong><br />
$30,000 era.<br />
“<strong>With</strong> its vision to build <strong>Korea</strong> into a Global Mobile No.<br />
1 Country,” MIC aims to <strong>for</strong>ge 100% M-Literacy, and a<br />
0% M-Virus environment, to accomplish 10 million<br />
subscribers Mobile Broadband, and to secure 30% of<br />
world terminal market, 50% of world mobile terminal<br />
core parts market, as well as 15% of world B3G system<br />
market respectively.”<br />
At <strong>the</strong> moment, <strong>Korea</strong> has <strong>the</strong> highest<br />
mobile line-up, which attracts a wide earlyadapter<br />
consumer class thanks to CDMA<br />
commercial system development <strong>for</strong> <strong>the</strong><br />
first time in <strong>the</strong> world and terminal manufacturers<br />
of <strong>the</strong> third and <strong>the</strong> fourth position<br />
in <strong>the</strong> world.<br />
MIC officials responsible <strong>for</strong> <strong>the</strong> M-I<br />
Project note that it is necessary to create<br />
new value-added and creation opportunities<br />
by nurturing <strong>the</strong> mobile industry to<br />
gain an advantageous position moving<br />
ahead of o<strong>the</strong>rs strategically. In a nutshell,<br />
it is necessary to nurture <strong>the</strong> mobile industry<br />
intensively as <strong>the</strong> most effective field of<br />
new national wealth creation since it is a<br />
hub industry of <strong>the</strong> <strong>IT</strong> industry as well as<br />
simultaneously a hub industry of convergence-model<br />
industry structure.<br />
<strong>With</strong> its vision to build <strong>Korea</strong> into a<br />
Global Mobile No. 1 Country,” MIC aims<br />
to <strong>for</strong>ge 100% M-Literacy, and a 0% M-<br />
Virus environment, to accomplish 10 million<br />
subscribers Mobile Broadband, and to<br />
secure 30% of world terminal market, 50%<br />
of world mobile terminal core parts market,<br />
as well as 15% of world B3G system<br />
market respectively.<br />
As <strong>the</strong> strategy to make this vision a<br />
reality, MIC is planning to construct a<br />
“Mobile Special District,” which can use<br />
diverse services in a specific district by utilizing<br />
mobile communication. In addition<br />
to such Mobile Special District construction,<br />
<strong>the</strong> M-1 Project aims to <strong>for</strong>ge a<br />
mobile life environment in which mobile<br />
users can conveniently and safely, anytime<br />
and anywhere. This will, secure <strong>Korea</strong>’s<br />
technological competitiveness and superiority<br />
to lead global markets through nextgeneration<br />
mobile technology development,<br />
as well as standardization activity<br />
streng<strong>the</strong>ning. This will create a whole<br />
new mobile business environment, such as<br />
mobile content industry activation, as well<br />
as actively nurturing <strong>the</strong> mobile SW field,<br />
and <strong>for</strong>ming a solid foundation <strong>for</strong> <strong>the</strong><br />
mobile industry’s continuous growth by<br />
nurturing creative manpower and a solid<br />
industry infrastructure.<br />
Especially in conjunction with <strong>the</strong><br />
“Mobile Special District,” MIC officials<br />
explained, “MIC will construct a next-generation<br />
mobile service utilization district as<br />
a test-bed which can use various services<br />
without an obstacle of technology and standardization<br />
in a Special District by utilizing<br />
diverse mobile terminals.<br />
MIC has fur<strong>the</strong>r plans to promote <strong>Korea</strong><br />
as a Free Technology Zone (FTZ) to<br />
enhance product competitiveness with curtailment<br />
of <strong>the</strong> development period as well<br />
as timely market entry, plus supporting<br />
innovative product development through a<br />
free test/experience environment.<br />
Open a Window to<br />
<strong>the</strong> <strong>IT</strong> World<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>:<br />
http://www.ittimes.co.kr<br />
Chin Dae-je, minister of in<strong>for</strong>mation and communication,<br />
and Frans Hampsink, chairman of EUCCK, signed a MOU<br />
<strong>for</strong> <strong>IT</strong> cooperation on February 9.<br />
The <strong>IT</strong> trade between <strong>Korea</strong><br />
and <strong>the</strong> European Union is<br />
expected to grow fur<strong>the</strong>r, based<br />
on <strong>the</strong> growing ties between <strong>the</strong><br />
two regions in <strong>the</strong> <strong>IT</strong> field.<br />
On February 9, Chin Dae-je,<br />
minister of in<strong>for</strong>mation and<br />
communication, and Frans<br />
Hampsink, chairman of <strong>the</strong><br />
European Union Chamber of<br />
Commerce (EUCCK), signed<br />
an MOU <strong>for</strong> cooperation in <strong>the</strong><br />
<strong>IT</strong> field.<br />
The signing of <strong>the</strong> agreement<br />
is expected to provide a<br />
momentum <strong>for</strong> <strong>Korea</strong>n SMEs<br />
to boost <strong>the</strong>ir <strong>IT</strong> exports. So<br />
far, <strong>Korea</strong>n SMEs in <strong>the</strong> <strong>IT</strong><br />
field have experienced difficulties<br />
in making inroads into <strong>the</strong><br />
European market due to <strong>the</strong><br />
lack of in<strong>for</strong>mation and business<br />
networks. In addition, <strong>the</strong><br />
advancement into Europe of<br />
technological developments<br />
such as DMB and WiBro, <strong>the</strong><br />
end results of <strong>IT</strong>839 strategy, is<br />
anticipated to gain momentum<br />
through <strong>the</strong> assistance of<br />
EUCCK. Fur<strong>the</strong>rmore, <strong>the</strong><br />
MIC News<br />
MIC and EUCCK Sign an Agreement <strong>for</strong> <strong>IT</strong> Cooperation<br />
signing of <strong>the</strong> cooperation agreement is<br />
expected to enliven <strong>the</strong> bilateral trade in<br />
<strong>the</strong> <strong>IT</strong> field.<br />
Minister Chin Dae-je said, “The signing<br />
of an MOU <strong>for</strong> <strong>IT</strong> cooperation between<br />
MIC and EUCCK is highly meaningful <strong>for</strong><br />
both sides, and was made possible through<br />
relentless talks between government and<br />
industry leaders to fur<strong>the</strong>r invigorate <strong>IT</strong><br />
exchanges between <strong>the</strong> two regions.”<br />
In response to Minister Chin’s remarks,<br />
Hampsink said he was pleased to sign <strong>the</strong><br />
agreement since EUCCK, too, can share<br />
<strong>Korea</strong>’s experience in achieving remarkable<br />
progress in <strong>the</strong> <strong>IT</strong> field. He said that<br />
he has high expectations <strong>the</strong> agreement can<br />
play an important role in enhancing <strong>IT</strong><br />
exchanges in <strong>the</strong> future.<br />
The contents of <strong>the</strong> agreement <strong>for</strong> accelerating<br />
<strong>IT</strong> exchanges and cooperation<br />
between <strong>the</strong> two sides include continuous<br />
exchanges of in<strong>for</strong>mation <strong>for</strong> <strong>the</strong> elimination<br />
of investment barriers, SME and R&D<br />
cooperation, and systematic assistance by<br />
EUCCK <strong>for</strong> any <strong>Korea</strong>n projects launched<br />
under <strong>the</strong> auspices of MIC with an aim to<br />
make advancement into Europe. As part of<br />
measures to carry out <strong>the</strong> agreement, <strong>the</strong><br />
two sides also agreed to hold regular meetings<br />
and seminars at least once a year each.<br />
MIC and MOCT Sign MOU on ‘u-City’ Construction<br />
On February 6, <strong>the</strong> Ministry of In<strong>for</strong>mation and Communication (MIC) and<br />
<strong>the</strong> Ministry of Construction and Transportation (MOCT) signed a memorandum<br />
of understanding (MOU) on <strong>the</strong> construction of “u-Cities.”<br />
Through <strong>the</strong> signing of <strong>the</strong> MOU, <strong>the</strong> two ministries agreed to comprehensively<br />
cooperate with regard to <strong>the</strong> following objectives: <strong>the</strong> revamping of <strong>the</strong> legal<br />
system <strong>for</strong> <strong>the</strong> construction of “u-Cities”, <strong>the</strong> development and certification of ‘u-<br />
City’ models, carrying out of trial projects <strong>for</strong> “u-Cities” construction, <strong>the</strong> selection<br />
and execution of “u-City” tasks, <strong>the</strong> exchanges of in<strong>for</strong>mation and manpower,<br />
and <strong>the</strong> fostering of professional manpower related to “u-City” projects.<br />
In “The Policy Directives <strong>for</strong> <strong>the</strong> Year 2006” announced following <strong>the</strong> signing<br />
ceremony, MIC and MOCT stated that <strong>the</strong>y will concentrate on enacting “The<br />
Law <strong>for</strong> Supporting “u-City” Construction” and developing “u-City” models.<br />
7 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 7 5
2006-03-12006.3.410:49AM페이지76001채널맥(3443-0701)<br />
ICT News Panorama<br />
Local Government— Busan<br />
Busan Aims to Host<br />
<strong>the</strong> 17th World Congress on <strong>IT</strong>S<br />
<strong>With</strong> <strong>the</strong> successful organization of<br />
<strong>the</strong> Asia-Pacific Economic<br />
Cooperation (APEC) summit last<br />
year as <strong>the</strong> stepping stone, <strong>the</strong> Busan City<br />
plans to host <strong>the</strong> prestigious 17th World<br />
Congress on Intelligent Transport Systems<br />
(<strong>IT</strong>S) which will be of <strong>the</strong> biggest size in<br />
<strong>the</strong> world <strong>for</strong> its kind.<br />
Busan has requested to organize <strong>the</strong><br />
17th World Congress on Intelligent<br />
Transport Systems (<strong>IT</strong>S) to be held in <strong>the</strong><br />
year 2010. AT present, it is competing<br />
with Melbourne, Australia, <strong>for</strong> <strong>the</strong> final<br />
selection.<br />
An official of <strong>the</strong> Transportation<br />
Planning Department of Busan City said,<br />
“We submitted a letter of intent <strong>for</strong> <strong>the</strong><br />
inducement of <strong>the</strong> congress (The 17th<br />
World Congress on Intelligent Transport<br />
Systems (<strong>IT</strong>S)) in October last year. And<br />
we have been steadily carrying out PR<br />
activities ever since.”<br />
He explained, “The significance of<br />
hosting it is that world-class technologies<br />
and equipments of intelligent transport systems<br />
(<strong>IT</strong>S) can be seen in one place and<br />
that <strong>the</strong> image of <strong>the</strong> high-tech convention<br />
city of Busan can be publicized widely.”<br />
This World Congress on Intelligent<br />
Transport Systems (<strong>IT</strong>S) will be <strong>the</strong><br />
world’s biggest conference and exhibition<br />
in <strong>the</strong> field of intelligent in<strong>for</strong>mation systems<br />
in which over 5,000 official participants<br />
from over 50 countries will take part.<br />
Until now, <strong>the</strong>re have been 12 congresses<br />
in <strong>the</strong> three continents of Europe, North<br />
America, and Asia, with <strong>the</strong> last one being<br />
held in San Francisco last year. This year<br />
<strong>the</strong> congress will be held in London, Great<br />
Britain.<br />
The inspection team <strong>for</strong> conducting surveys<br />
of <strong>the</strong> candidate cities <strong>for</strong> <strong>the</strong> selection<br />
of <strong>the</strong> city <strong>for</strong> <strong>the</strong> organization of <strong>the</strong><br />
congress visited Busan City on a three<br />
“We submitted a letter of intent <strong>for</strong> <strong>the</strong> inducement of<br />
<strong>the</strong> congress in October last year. And we have been<br />
steadily carrying out PR activities ever since.”<br />
nights and four days schedule from<br />
February 22.<br />
Taking this as an opportunity, <strong>the</strong> policy<br />
of <strong>the</strong> Busan City is to exert all-out ef<strong>for</strong>ts<br />
<strong>for</strong> <strong>the</strong> inducement of <strong>the</strong> World Congress<br />
on <strong>IT</strong>S. This is because it is <strong>for</strong>ecast that if<br />
<strong>the</strong> city succeeds in inducing <strong>the</strong> World<br />
Congress on <strong>IT</strong>S <strong>the</strong>re will be great positive<br />
effects on <strong>the</strong> acceleration of <strong>the</strong><br />
development of Busan in <strong>the</strong> <strong>IT</strong>S field and,<br />
at <strong>the</strong> same time, on <strong>the</strong> improvement of<br />
<strong>the</strong> status of <strong>the</strong> city as a city <strong>for</strong> tourism<br />
and conventions.<br />
Especially, <strong>the</strong> establishment of <strong>the</strong><br />
high-tech transportation system within <strong>the</strong><br />
city of Busan until now can be publicized<br />
both internally and externally. And,<br />
through <strong>the</strong> congress and an exhibition, <strong>the</strong><br />
technological know-how that needs supplementation<br />
can be benchmarked.<br />
Also, because of <strong>the</strong> exhibition technology<br />
and <strong>the</strong> special features of <strong>the</strong> items of<br />
exhibition of this congress, <strong>the</strong> congress<br />
has been held only in big cities of advanced<br />
countries in North America, Europe, and<br />
o<strong>the</strong>rs. Hence, it is expected that <strong>the</strong> image<br />
of Busan as a high-tech city will be<br />
improved.<br />
And, <strong>the</strong>re are high expectations that <strong>the</strong><br />
large size spectators, o<strong>the</strong>r than <strong>the</strong> official<br />
companies participating and officials concerned,<br />
will contribute to <strong>the</strong> establishment<br />
of <strong>the</strong> image of Busan as an international<br />
city <strong>for</strong> tourism and conventions as pursued<br />
by <strong>the</strong> city.<br />
Accordingly, <strong>the</strong> Busan City and <strong>IT</strong>S<br />
<strong>Korea</strong> will concentrate on <strong>the</strong> explanation<br />
of <strong>the</strong> successful organization of <strong>IT</strong>U<br />
(International Telecommunication Union)<br />
Telecom Asia in 2004 and <strong>the</strong> APEC summit<br />
last year to <strong>the</strong> inspection team.<br />
They will introduce BEXCO, an<br />
international convention facility, <strong>the</strong><br />
Nurimaru APEC House, a dining facility,<br />
<strong>the</strong> Asiad Main Stadium, <strong>the</strong> Suyeongman<br />
Yacht Marina, and o<strong>the</strong>rs.<br />
Next, <strong>the</strong>y plan to concentrate on highlighting<br />
<strong>IT</strong>S facilities, including <strong>the</strong> present<br />
situation of <strong>the</strong> progress of <strong>the</strong> Busan<br />
u-City project, <strong>the</strong> In<strong>for</strong>mation Center of<br />
<strong>the</strong> National Police Agency, <strong>the</strong> Busan Port<br />
Automation System, <strong>the</strong> Freight<br />
Automation System of <strong>the</strong> Busan Regional<br />
Maritime Affairs and Fisheries Office, <strong>the</strong><br />
high-tech transportation in<strong>for</strong>mation system,<br />
etc.<br />
Samsung Forms Alliance <strong>for</strong><br />
Standardization of Portable <strong>IT</strong> Devices<br />
An international alliance, led by Samsung Electronics, has<br />
been founded to set international standards <strong>for</strong> portable <strong>IT</strong><br />
devices.<br />
On February 21, Samsung Electronics announced that it has<br />
<strong>for</strong>med <strong>the</strong> PictSync Consortium jointly with <strong>for</strong>eign firms,<br />
including Epson, HP, IDS, Olympus, PortalPlayer, and o<strong>the</strong>rs,<br />
and that <strong>the</strong> consortium will prepare standards <strong>for</strong> heightening <strong>the</strong><br />
compatibility among products, including digital cameras, camera<br />
phones, PMP’s, TVs, and o<strong>the</strong>rs.<br />
This is <strong>the</strong> first time that <strong>the</strong> world’s major players have<br />
<strong>for</strong>med a consortium <strong>for</strong> mutual compatibility among portable <strong>IT</strong><br />
products.<br />
The consortium plans to co-develop PictSync technology,<br />
which can freely transmit photographs and videos, stored in different<br />
kinds of devices- including digital cameras, MP3 players,<br />
cellular phones, and o<strong>the</strong>rs- by directly connecting <strong>the</strong> devices<br />
without using a PC.<br />
Meanwhile, Samsung Electronics has been aggressively pursuing<br />
<strong>the</strong> standardization of future-generation <strong>IT</strong> devices and<br />
plat<strong>for</strong>ms, including <strong>the</strong> creation of <strong>the</strong> High-Definition Audio-<br />
<strong>Korea</strong> and Guatemala Conclude<br />
<strong>IT</strong> Cooperation Agreement<br />
On February 21, Jin Dae-je, <strong>the</strong> <strong>Korea</strong>n Minister of<br />
In<strong>for</strong>mation and Communication, and Jorge Briz, <strong>the</strong> Foreign<br />
Minister of Guatemala concluded a <strong>Korea</strong>-Guatemala <strong>IT</strong> cooperation<br />
agreement. They stated that <strong>the</strong>y agreed to streng<strong>the</strong>n cooperation<br />
in <strong>the</strong> areas of digital multimedia broadcasting, mobile<br />
telecommunications, cyber security, <strong>the</strong> cultivation of <strong>IT</strong> manpower,<br />
super-high speed Internet, and o<strong>the</strong>rs.<br />
In addition to <strong>the</strong> signing of <strong>the</strong> <strong>IT</strong> cooperation agreement,<br />
Minister Jin Dae-je had a meeting with <strong>the</strong> Guatemalan Minister<br />
Briz during which he introduced and explained <strong>the</strong> development<br />
of <strong>Korea</strong>’s <strong>IT</strong>. And he expressed his hope that <strong>Korea</strong> will become<br />
a good partner <strong>for</strong> <strong>the</strong> development of <strong>the</strong> <strong>IT</strong> of Guatemala, which<br />
has been actively pursuing in<strong>for</strong>matization recently. Minister<br />
Briz stated that he highly evaluates <strong>Korea</strong>’s <strong>IT</strong> technology and<br />
development and that Guatemala, too, very much hopes <strong>for</strong> cooperation<br />
with <strong>Korea</strong>. He said that he has high expectations that <strong>the</strong><br />
conclusion of <strong>the</strong> agreement this time will prove to be an opportunity<br />
<strong>for</strong> <strong>IT</strong> cooperation between <strong>the</strong> two countries.<br />
Based on <strong>the</strong> <strong>IT</strong> cooperation agreement, <strong>the</strong> Ministry of<br />
In<strong>for</strong>mation and Communication plans to actively pursue <strong>the</strong><br />
invitational training of Guatemalan manpower, <strong>the</strong> dispatch of<br />
Video Network Alliance (HANA) <strong>for</strong> capturing <strong>the</strong> domestic<br />
‘<strong>Digital</strong> Home’ market.<br />
Currently, <strong>the</strong> six companies participating in <strong>the</strong> PictSync<br />
Consortium have been discussing <strong>the</strong> standard specifications.<br />
They plan to announce precise specifications at an exhibition to<br />
be held in <strong>the</strong> United States at <strong>the</strong> end of February under <strong>the</strong><br />
supervision of <strong>the</strong> Photo Marketing Association (PMA)<br />
International.<br />
Eoh Kil-soo, managing director of Samsung Electronics, said,<br />
“Although, it is possible to view photographs on TV if you connect<br />
a digital camera with an AV cable, each product has a different<br />
AV cable. Accordingly, <strong>the</strong> methods of making contents compatible<br />
are different and complicated.”<br />
He explained, “The special feature of PictSync is that it has<br />
simplified <strong>the</strong> process of sending and receiving contents with one<br />
cable like USB.”<br />
Samsung Electronics plans to not only expand its portable digital<br />
device market through PictSync standardization but also<br />
unfold <strong>the</strong> PictSync license business in <strong>the</strong> future.<br />
youth Internet service teams, and o<strong>the</strong>rs of <strong>the</strong> like.<br />
Prior to <strong>the</strong> signing of <strong>the</strong> <strong>IT</strong> cooperation agreement this time,<br />
Rafael Salazar, <strong>the</strong> Guatemalan ambassador to <strong>Korea</strong>, and Roh<br />
Jun-hyong, <strong>the</strong> <strong>Korea</strong>n Vice Minister of In<strong>for</strong>mation and<br />
Communication, had a preliminary talk. There, <strong>the</strong> ambassador<br />
had expressed <strong>the</strong> strong intention of Guatemala regarding <strong>the</strong><br />
concluding of an <strong>IT</strong> cooperation agreement with <strong>Korea</strong> and had<br />
asked <strong>for</strong> active support.<br />
Global Semiconductor Market<br />
to Grow 9.5% to $258 billion<br />
The global semiconductor market is expected to grow by 9.5%<br />
from <strong>the</strong> previous year to $258 billion in 2006, a market survey<br />
institution Gartner said on Feb. 15.<br />
In 2008, <strong>the</strong> global semiconductor market will enjoy <strong>the</strong><br />
biggest boom with <strong>the</strong> market volume expanding by 14% to $314<br />
billion, it anticipated.<br />
It also <strong>for</strong>ecast that <strong>the</strong> annual average growth rate will remain<br />
at 7.9% between 2006 and 2010.<br />
7 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 7 7
2006-03-12006.3.410:49AM페이지78001채널맥(3443-0701)<br />
ICT News Panorama<br />
New President’s Cup E-sports Contest Announced<br />
KDC’s 3-D LCD mass production line is completed<br />
The President’s Cup E-sports Contest in <strong>Korea</strong> will soon be a<br />
reality. At The International E-sports Festival (IEF) 2006 press<br />
ga<strong>the</strong>ring held at <strong>the</strong> Broadcasting Hall on February 21, Jeong,<br />
Chung-lae of <strong>the</strong> ruling Uri Party and Chairman of <strong>the</strong> Ga<strong>the</strong>ring<br />
of National Assemblymen <strong>for</strong> <strong>the</strong> Development of E-sports and<br />
<strong>the</strong> Game Industry, said “The government, <strong>the</strong> ruling party, and<br />
<strong>the</strong> e-sports industry have jointly <strong>for</strong>med a task <strong>for</strong>ce and have<br />
been pursuing <strong>the</strong> President’s Cup E-sports Contest.”<br />
It can be interpreted from <strong>the</strong> fact that <strong>the</strong> President’s Cup E-<br />
sports Contest will be founded that, 10 years after it had quickened<br />
in its womb, e-sports has received <strong>the</strong> official national<br />
recognition as a <strong>for</strong>mal sports event that lives up to its reputation.<br />
As such, it is <strong>for</strong>ecasted that it will function as a new catalyst <strong>for</strong><br />
not only <strong>the</strong> popularization of e-sports but also <strong>the</strong> invigoration of<br />
<strong>the</strong> related market.<br />
According to <strong>the</strong> plan, <strong>for</strong> <strong>the</strong> President’s Cup’s E-sports<br />
Contest, <strong>the</strong> <strong>for</strong>mation of organizing committees by 16 cities and<br />
provinces is indispensable. And in <strong>the</strong> future, <strong>the</strong>se will be<br />
expanded into <strong>the</strong> city and province branches of <strong>Korea</strong> E-sports.<br />
It is said that Chairman Jeong met with Dr. Kim, Jung-kil, <strong>the</strong><br />
President of <strong>the</strong> <strong>Korea</strong> Sports Council, and that <strong>the</strong>y have reached<br />
a general consensus regarding such a plan.<br />
Once <strong>the</strong> 16 city and province branches of E-sports are created,<br />
<strong>the</strong> <strong>Korea</strong> Sports Council’s prior condition <strong>for</strong> organizational<br />
membership of <strong>the</strong> <strong>for</strong>mation of 11 or more city and province<br />
branches gets satisfied. Naturally, <strong>the</strong> way will <strong>the</strong>n be open <strong>for</strong><br />
e-sports to be recognized as a <strong>for</strong>mal athletic event registered<br />
with <strong>the</strong> <strong>Korea</strong> Sports Council.<br />
“Day of Electronics” Has<br />
Been Designated<br />
The “Day of Electronics” has been designated to commemorate<br />
<strong>the</strong> nation’s breakthrough of $100 billion in exports.<br />
The Ministry of Commerce, Industry and Energy has set <strong>the</strong><br />
third Tuesday of every October as <strong>the</strong> “Day of Electronics.”<br />
It also suggested <strong>the</strong> vision <strong>for</strong> 2015 when <strong>the</strong> nation will<br />
achieve its target of 590 trillion won in total production, $300 billion<br />
in exports, and 14% in <strong>the</strong> nation’s share of <strong>the</strong> global market.<br />
In 2015, <strong>the</strong> ministry also plans to let <strong>the</strong> nation’s electronics<br />
industry rank third in <strong>the</strong> world, boasting <strong>the</strong> status of digital<br />
powerhouse.<br />
<strong>Korea</strong>’s representative system network specialist group KDC<br />
(<strong>Korea</strong> <strong>Digital</strong> Communications Corp.) has constructed 3-D<br />
(three-dimensional) LCD panel mass production line <strong>for</strong> <strong>the</strong> first<br />
time in <strong>Korea</strong>.<br />
Marked by a ceremony <strong>for</strong> <strong>the</strong> completion of <strong>the</strong> building held<br />
on Feb. 27, 2006, KDC has equipped itself with a high-density<br />
control clean room production facility from 2.2” small-sized LCD<br />
process line through 21” middle-sized LCD fabrication line.<br />
KDC’s officials responsible <strong>for</strong> this 3-D LCD mass production<br />
line said that through three-dimensional panel supply of all sorts<br />
standards, <strong>the</strong>se will be provided to all mobile and multimedia<br />
machinery and tools in which 3-D materialization is possible,<br />
including TV, cellular phone, PDA, game machine, PC monitor.<br />
Deciding on <strong>the</strong> 3-D screen industry as a national-policy project<br />
of <strong>the</strong> government, called “3-D Vision 2010”, <strong>Korea</strong>’s<br />
Ministry of In<strong>for</strong>mation & Communication, has announced that<br />
<strong>the</strong> government would proactively pursue 3-D screens in various<br />
fields such as broadcasting, telecom, and game etc. until 2010.<br />
Accordingly, experts <strong>for</strong>ecast that a new huge market of<br />
domestic in<strong>for</strong>mation household electronics as well as in<strong>for</strong>mation<br />
telecom parts will be created and this will be nurtured as a<br />
next-generation export, with <strong>the</strong> core engine project to link cellular<br />
phones and semiconductors.<br />
It has been revealed that KDC has embarked upon joint development<br />
with venture start-up “Masterimage” holding <strong>the</strong> highest<br />
technology power at home and abroad regarding this technology<br />
to be able to view 3-D screen images without wearing specific<br />
glasses.<br />
The two companies have concluded a strategic agreement <strong>for</strong><br />
R&D, mass production, and marketing including mutual capital<br />
investment.<br />
KDC officials added that <strong>the</strong> Group has a firm supply contract<br />
under way with mobile, multimedia machinery and tools, game<br />
machine development firms and so <strong>for</strong>th.<br />
<strong>With</strong> this mass production line completion as an impetus,<br />
KDC raised its turnover goal in this field alone from an initial 20<br />
billion won (approx. $20.5 million) to 30 billion won (approx.<br />
$30.8 million).<br />
As <strong>the</strong> main project of this year, KDC plans to maximize same<br />
business’ synergy effects by making inroads into <strong>the</strong> multimedia<br />
machinery and tool development and content business of <strong>the</strong> convergence<br />
of broadcasting amd telecom, including 3-D screen<br />
business.<br />
Wine & Women <strong>Korea</strong> - “Wine Around <strong>the</strong> World”<br />
Subscribe Now!<br />
Seoul welcomes a new innovative and inspiring new club<br />
where wine and women are <strong>the</strong> key focus. The Europe-<strong>Korea</strong><br />
Foundation (EKF) announces Wine & Women <strong>Korea</strong>, a new wine<br />
club made by and <strong>for</strong> women and are celebrating its inauguration<br />
on International Women’s Day on March 8th, 2006. This new<br />
club will focus on wine and wine culture(s) from a new perspective<br />
as well as approach wine as a lifestyle. Note: Men are also<br />
welcome to join <strong>the</strong> club.<br />
The “Wine around <strong>the</strong> World” event is organized in cooperation<br />
with a variety of embassies and will feature 8 to 10 winemaking<br />
countries around <strong>the</strong> world,.i.e. France, Germany,<br />
Canada, Hungary, South Africa, Argentina, Switzerland and<br />
many more. Special features include a champagne reception, a<br />
fantastic cabaret show and great lucky draw prizes to be won.<br />
Also, to celebrate International Women’s Day, every woman will<br />
receive a gift! To mark <strong>the</strong> inauguration, <strong>the</strong>re will also be a special<br />
membership offer <strong>for</strong> early registration <strong>for</strong> this event be<strong>for</strong>e<br />
Saturday, March 4, 2006.<br />
The concept of this club, developed by Mrs. Ca<strong>the</strong>rine<br />
Germier-Hamel and Ms. Nicole Risse, was initiated as recent<br />
studies show that wine consumption in <strong>Korea</strong> has enjoyed a constant<br />
growth over <strong>the</strong> past several years. Moreover, this phenomenon<br />
has mainly been driven by women as <strong>the</strong>y are <strong>the</strong> ones choosing,<br />
purchasing and drinking <strong>the</strong> wine, more often so than men.<br />
Wine & Women <strong>Korea</strong> (WWK) will hold monthly “Wine<br />
Focus” ga<strong>the</strong>rings where a speaker, usually a wine sommelier or<br />
wine expert, will discuss different topics i.e. <strong>the</strong> effects of wine<br />
on health, jobs in <strong>the</strong> wine industry, wine tourism, etc. Every<br />
event will feature 6-8 wines <strong>for</strong> tasting, accompanied by a light<br />
dinner. There will also be several special events throughout <strong>the</strong><br />
year, <strong>the</strong> first one being “Wine around <strong>the</strong> World.”<br />
Annual Members of WWK will enjoy a variety of benefits,<br />
including, but not limited to, priority access and discounts on<br />
monthly wine tasting meetings, reduced entrance fee <strong>for</strong> “Wine<br />
Focus” ga<strong>the</strong>rings, periodic newsletter: Through <strong>the</strong> Grapevine,<br />
as well as discounts with our Affiliate Program members, i.e.<br />
restaurants, wine shops, and department stores.<br />
WWK is open <strong>for</strong> all women and men whom are interested in<br />
wine. It also serves as a great networking opportunity <strong>for</strong> its<br />
members. The club is non-profit and situated under <strong>the</strong> umbrella<br />
of EKF. All proceeds generated through <strong>the</strong> club will be donated<br />
to South <strong>Korea</strong>n charity organizations supported by EKF.<br />
Open new Vistas to <strong>the</strong> <strong>IT</strong> World<br />
A reliable partner <strong>for</strong> your business success<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> giving you <strong>the</strong> right in<strong>for</strong>mation<br />
to survive in a competitive world<br />
Bank Account No.:<br />
Woori Bank 1081-500-252352 KDC<strong>Times</strong><br />
979-055206-13-101<br />
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<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>: http://www.ittimes.co.kr<br />
Phone: 82-2-3459-0664, E-mail: info@ittimes.co.kr<br />
7 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 7 9
2006-03-12006.3.410:49AM페이지80001채널맥(3443-0701)<br />
ICT News Panorama<br />
German Foreign Minister Urges <strong>Korea</strong> to Invest<br />
“Fiber-To-The-Home” (FTTH) Experts Converge on Shanghai<br />
On <strong>the</strong> occasion of <strong>the</strong> visit to South<br />
<strong>Korea</strong> of Frank-Walter Steinmeier,<br />
Foreign Minister of Germany, <strong>the</strong><br />
<strong>Korea</strong>n-German Chamber of Commerce<br />
and Industry (KGCCI) organized a special<br />
breakfast meeting on Monday,<br />
February 20, 2006 in cooperation with<br />
<strong>the</strong> German Embassy and <strong>the</strong><br />
Federation of <strong>Korea</strong>n Industries (FKI).<br />
The Foreign Minister was accompanied<br />
by a business delegation comprising<br />
representatives of small and medium-sized<br />
German enterprises specialized<br />
in <strong>the</strong> technology, energy and environmental<br />
sectors.<br />
The welcome address was given by<br />
Mr. Lee, Soo-Young, Chairman of <strong>the</strong><br />
<strong>Korea</strong>n-German Chamber and President<br />
of DC Chemical Co., Ltd. Mr. Lee highlighted<br />
<strong>the</strong> how were united by numerous<br />
common economic interests and <strong>the</strong><br />
intense cooperation between <strong>Korea</strong> and<br />
Germany, reflected in <strong>the</strong> two states’<br />
trade volume of 20 billion US$. He also<br />
emphasized Germany’s great importance<br />
as <strong>Korea</strong>’s main trading partner outside <strong>the</strong> European<br />
Union.<br />
The Federation of <strong>Korea</strong>n Industries (FKI) was represented by<br />
Chairman Kang, Shin-Ho who endorsed Lee’s appeal <strong>for</strong> future<br />
close collaboration. By referring to projects in politics, culture,<br />
society and sports, Mr. Kang pointed out several o<strong>the</strong>r fields<br />
where cross-national cooperation has already proved successful.<br />
Subsequent to this introduction Foreign Minister Frank-Walter<br />
Steinmeier held his speech. He gave a short overview of German<br />
commitment in <strong>Korea</strong>. More than 200 German enterprises are<br />
based in <strong>Korea</strong> - <strong>the</strong> leading conglomerates as well as small and<br />
medium-sized enterprises. The Foreign Minister outlined<br />
Germany’s role as <strong>the</strong> second largest investor in <strong>Korea</strong> and its<br />
determination not only to maintain but to fur<strong>the</strong>r expand its presence<br />
in <strong>the</strong> <strong>Korea</strong>n market.<br />
Mr. Steinmeier emphasised <strong>the</strong> rapid development <strong>Korea</strong> has<br />
gone through within <strong>the</strong> last 20 years resulting in its today’s position<br />
its rise from a primarily agricultural oriented economy to<br />
become an economic power that ranks world’s 11th. Hence this<br />
impressive per<strong>for</strong>mance he called <strong>for</strong> more active participation in<br />
<strong>the</strong> German market. <strong>With</strong>in <strong>the</strong> European Union, <strong>the</strong> worlds<br />
largest single market, Germany provides an excellent infrastructure<br />
and offers best conditions <strong>for</strong> research and development. He<br />
cited Samsung’s withdrawal from Berlin as a ra<strong>the</strong>r un<strong>for</strong>tunate<br />
development.<br />
In order to be winners of globalisation,<br />
greater investment in research and<br />
development will be vital. Both countries<br />
will have to specialize on high quality<br />
products that stand out from <strong>the</strong> mass<br />
market.<br />
Besides economic and political issues<br />
both countries are eagerly awaiting <strong>the</strong><br />
upcoming 2006 Football World Cup<br />
which will be held in Germany from<br />
June to July. Mr. Steinmeier stated that<br />
Germany is looking <strong>for</strong>ward to welcoming<br />
all <strong>Korea</strong>n fans to provide <strong>the</strong>m with<br />
<strong>the</strong> same hospitality that <strong>Korea</strong> provided<br />
<strong>for</strong> Germany during <strong>the</strong> 2002 World<br />
Cup.<br />
The speech of Mr. Steinmeier was<br />
followed by a lively Q&A session, giving<br />
all members <strong>the</strong> chance to discuss<br />
current political and economical matters<br />
with <strong>the</strong> Minister.<br />
Frank-Walter Steinmeier, Foreign<br />
Minister of Germany<br />
ETRI to Hold Various Events to<br />
Commemorate 30th Anniversary<br />
Electronics and Telecommunications Research Institute<br />
(ETRI) is preparing a variety of events in commemoration of <strong>the</strong><br />
30th anniversary of its founding.<br />
ETRI is <strong>the</strong> nation’s biggest state-invested research center in<br />
charge of electronics and in<strong>for</strong>mation & communications with<br />
some 1,850 regular employees.<br />
It spends a total of 500 billion won in budget annually. More<br />
than 90% of <strong>the</strong> total employees are those with master’s degree or<br />
doctorate.<br />
So far this year, it earned a total of 20,000 patents, including<br />
4,400 international patents, and posted 408 billion won in royalty<br />
income by transferring 1,619 kinds of technologies to 3,060 companies.<br />
Its contribution to <strong>the</strong> national economy during <strong>the</strong> past 10<br />
years amounted to 204 trillion won, representing a 46.5-fold of<br />
<strong>the</strong> ETRI’s total investment of 4.4 trillion won.<br />
It plans to hold an international academic seminar in October,<br />
which invites great scholars from <strong>for</strong>eign countries, a concert, and<br />
sports event to celebrate <strong>the</strong> 30th anniversary of its founding.<br />
The members of <strong>the</strong> FTTH Council Asia-Pacific have chosen<br />
Shanghai as <strong>the</strong> location <strong>for</strong> <strong>the</strong>ir Annual General Meeting on<br />
September 20-21. Members will take advantage of <strong>the</strong> meeting to<br />
learn more about <strong>the</strong> FTTH activities and opportunities in China.<br />
Dr. Shoichi Hanatani, President of <strong>the</strong> FTTH Council Asia-<br />
Pacific, and Senior Director Hitachi Communication<br />
Technologies says, “The Asia-Pacific region has by far <strong>the</strong> largest<br />
deployment of broadband fiber access networks in <strong>the</strong> world, but<br />
most of this is concentrated in just a few countries. Much remains<br />
to be done to complete <strong>the</strong> transition from <strong>the</strong> constraint of copper<br />
loops to <strong>the</strong> enormous capacity and rich services that are only<br />
possible on optical fiber-to-<strong>the</strong>-home networks.”<br />
The introduction of FTTH is a global phenomenon. The enormous<br />
capacity of optical fiber access allows businesses and residents<br />
to fit all of <strong>the</strong>ir Internet, Telephone, and TV-Video services<br />
on a single access cable, reducing costs and encouraging <strong>the</strong><br />
creation of fur<strong>the</strong>r new services.<br />
The Council is a group of leading telecom, networking, and<br />
infrastructure companies whose mandate is to promote <strong>the</strong> extension<br />
of fiber access across <strong>the</strong> Asia Pacific region including<br />
Greater China, <strong>Korea</strong>, Japan, SE Asia, India, Thailand and<br />
Australia/New Zealand.<br />
The Asia-Pacific group is <strong>the</strong> newest such Council, having<br />
been <strong>for</strong>mally registered as a non-profit organization early in<br />
2005. It maintains close working links with <strong>the</strong> existing FTTH<br />
Council organizations in North America and Europe.<br />
FTTH Council members represent all areas of broadband<br />
industries, including telecommunications; computing, networking;<br />
system integration; engineering; and content-provider companies;<br />
as well as traditional telecommunications service<br />
providers, utilities and municipalities.<br />
Mr. Hiroshi Yatabe of Furukawa Electric Co., Chair of <strong>the</strong><br />
Council’s Market Development team said: “We have commissioned<br />
research to identify precisely how many FTTH subscribers<br />
and networks <strong>the</strong>re are throughout Asia-Pac. Early numbers indicate<br />
that Asia-Pac has far more FTTH subscribers than all <strong>the</strong><br />
o<strong>the</strong>r regions combined. When we add <strong>the</strong> networks being built in<br />
China today, it’s clear that many parts of Asia will soon have <strong>the</strong><br />
most advanced telecommunications infrastructure in <strong>the</strong> world.”<br />
Mr. Iftikhar Jami, Board Member of <strong>the</strong> Council and Director<br />
of Marketing and Strategy <strong>for</strong> Alcatel Asia-Pac added: “Our participation<br />
in <strong>the</strong> Council gives us <strong>the</strong> insights we need to do business<br />
throughout <strong>the</strong> region. It’s a great way to learn about <strong>the</strong> various<br />
countries and establish business relationships. “<br />
Philips Transfers CryptoWorks Conditional<br />
Access (CA) Activities to Irdeto<br />
Irdeto has streng<strong>the</strong>ned its market position and reconfirms its<br />
place as a top-tier content security player, while Philips will continue<br />
pursuing open-standards <strong>Digital</strong> Rights Management<br />
(DRM).<br />
Royal Philips Electronics (NYSE: PHG, AEX: PHI) and<br />
Irdeto, a world leader in content security and a subsidiary of<br />
multinational media group Naspers (NASDAQ: NPSN and JSE:<br />
NPN), announced that <strong>the</strong>y have reached preliminary agreement<br />
on <strong>the</strong> terms of <strong>the</strong> transfer of Philips’ conditional access<br />
(CryptoTec) business unit to Irdeto. No financial details of <strong>the</strong><br />
transaction were disclosed.<br />
Philips’ CryptoTec business unit develops and sells content<br />
protection (more generally known as “conditional access”) products<br />
such as advanced security systems <strong>for</strong> cable, satellite, terrestrial<br />
and IP networks under <strong>the</strong> name CryptoWorks. In addition to<br />
conditional access <strong>for</strong> digital TV, Irdeto also offers softwarebased<br />
content security <strong>for</strong> IPTV services as well as multiple DRM<br />
and conditional access products <strong>for</strong> premium mobile content and<br />
mobile TV (DMB and DVB-H).<br />
Hans Streng, CEO, Philips <strong>Digital</strong> Networks said, “The conditional<br />
access industry is moving toward consolidation, and Philips<br />
has been looking into various options <strong>for</strong> <strong>the</strong> CryptoTec business.<br />
<strong>Reaching</strong> this agreement with Irdeto is considered to be <strong>the</strong> solution<br />
that offers <strong>the</strong> best future-proof direction <strong>for</strong> customers and<br />
staff. CryptoTec will thus find a new home where conditional<br />
access is <strong>the</strong> absolute core of <strong>the</strong> business. Philips will continue<br />
focusing on promoting open-standards DRM.”<br />
“<strong>With</strong> <strong>the</strong> acquisition of Philips’ CryptoTec, Irdeto will<br />
streng<strong>the</strong>n its position in <strong>the</strong> pay media industry, and will now<br />
have over 300 customers on six continents. Customers using<br />
CryptoWorks will continue to be fully supported and in addition<br />
to this can now also benefit from a broader choice of content<br />
security solutions,” said Graham Kill, CEO of Irdeto.<br />
The acquisition will also enable Irdeto to fur<strong>the</strong>r streng<strong>the</strong>n its<br />
position in China, where it currently already plays a market-leading<br />
role in securing China’s digital television migration, with<br />
nearly 50 customers in that country. Philips CryptoTec employees<br />
will transfer to Irdeto when <strong>the</strong> transaction is completed, which is<br />
expected within <strong>the</strong> next months, subject to customary regulatory<br />
clearances and procedures<br />
8 0 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 8 1
2006-03-12006.3.410:49AM페이지82001채널맥(3443-0701)<br />
ICT News Panorama<br />
AMD and Lenovo Expand Relationship Globally<br />
Intel Core Duo Delivered to Embedded Market<br />
Lenovo will be delivering AMD-powered commercial desktop<br />
computers <strong>for</strong> <strong>the</strong> first time in new markets around <strong>the</strong> world.<br />
AMD (NYSE: AMD) announced its AMD64 technology is now<br />
available in a new line of professional desktop PCs from Lenovo,<br />
marking <strong>the</strong> first time that this pairing will be available worldwide.<br />
The Lenovo 3000 J105 desktop, with a choice of AMD<br />
Athlon¢‚ 64 or AMD Sempron¢‚ processors, offers leading-edge<br />
per<strong>for</strong>mance to small and mid-sized businesses, and is expected<br />
to be available broadly in various international markets, including<br />
<strong>the</strong> United States, Canada, Mexico, <strong>the</strong> United Kingdom, France,<br />
Germany, Russia, Australia, New Zealand and Sou<strong>the</strong>ast Asia.<br />
This announcement builds on <strong>the</strong> considerable success AMD<br />
and Lenovo have shared over <strong>the</strong> past two years in China, where<br />
approximately 50 percent of Lenovo’s desktop systems are powered<br />
by AMD processors. Additionally, Lenovo was one of <strong>the</strong><br />
first PC manufacturers to launch AMD Sempron processor-based<br />
systems, which were well received in China <strong>for</strong> users looking <strong>for</strong><br />
a PC with per<strong>for</strong>mance and features designed to address <strong>the</strong>ir<br />
daily home and business computing needs.<br />
“Today’s launch is yet ano<strong>the</strong>r proof-point of <strong>the</strong> strong commitment<br />
between AMD and Lenovo to provide innovative solutions<br />
to address <strong>the</strong> needs of an increasing base of consumer and<br />
business customers and is ano<strong>the</strong>r example of AMD’s growing<br />
leadership in <strong>the</strong> commercial marketplace,” said Marty Seyer,<br />
senior vice president, Commercial Business and Per<strong>for</strong>mance<br />
Computing, AMD. “Innovation is at <strong>the</strong> heart of what AMD and<br />
Lenovo do, and by offering a choice of AMD processors to commercial<br />
organizations worldwide we continue to see our innovative<br />
AMD64 technology put to use <strong>for</strong> an expanding market of<br />
desktop users.”<br />
“Our customers in China have already seen <strong>the</strong> benefits of<br />
what our two companies have accomplished toge<strong>the</strong>r, and this is<br />
an opportunity to offer more choice to our customers worldwide,”<br />
said Steve Petracca, vice president, Lenovo. “<strong>With</strong> AMD processors,<br />
we’re able to meet a real demand among commercial users<br />
who are looking <strong>for</strong> simplified, af<strong>for</strong>dable computing, helping<br />
small business customers focus on <strong>the</strong> parts of <strong>the</strong>ir business<br />
operations that <strong>the</strong>y need to, instead of worrying about <strong>the</strong>ir computer<br />
systems.”<br />
Targeted at small to mid-sized business users, <strong>the</strong> AMD-powered<br />
Lenovo 3000 J105 desktop will offer a choice <strong>for</strong> customers<br />
between AMD Athlon 64 or AMD Sempron processors, which<br />
both offer <strong>the</strong> added security benefit of Enhanced Virus<br />
Protection (EVP)*. This capability, when enabled by <strong>the</strong><br />
Microsoft Windows¢Á XP Service Pack 2, helps prevent <strong>the</strong> execution<br />
of certain types of malicious viruses, and is designed to<br />
keep home and business users’ data secure. Additionally, both<br />
processors boast AMD’s Cool’n’Quiet¢‚Technology, enabling<br />
overall lower system and processor power consumption. AMD<br />
Athlon 64 processors are designed <strong>for</strong> exceptional per<strong>for</strong>mance<br />
computing with current and upcoming software, while AMD<br />
Sempron processors deliver af<strong>for</strong>dable per<strong>for</strong>mance <strong>for</strong> today’s<br />
value-conscious buyers of desktop PCs.<br />
G Star Secretariat<br />
Invites Game Makers to “E3 2006”<br />
G Star Secretariat is<br />
inviting domestic game<br />
makers to <strong>the</strong> “E3 2006”<br />
to be held in Los Angeles<br />
in May this year.<br />
G Star plans to operate<br />
a <strong>Korea</strong>n pavilion comprising<br />
15 companies at<br />
<strong>the</strong> E3 2006 to be held on<br />
May 10-12 in <strong>the</strong> U.S.<br />
Participating companies<br />
will receive various supports from G Star, including booth<br />
rent, manufacture of joint PR materials, including brochure and<br />
CD, and arrangements of consultations <strong>for</strong> buyers.<br />
In <strong>the</strong> meantime, 17 <strong>Korea</strong>n game makers, consisting of 10<br />
online, five mobile and two console companies, participated in<br />
<strong>the</strong> E3 2005, engaging in $70 million worth of export consultations<br />
and signing $9.4 million worth of export contracts.<br />
<strong>Korea</strong>n Firms to Raise <strong>IT</strong> Spending<br />
by 16.4% in 2006<br />
<strong>Korea</strong>n companies plan to raise <strong>the</strong>ir budgets <strong>for</strong> in<strong>for</strong>mation<br />
and technology (<strong>IT</strong>) by 16.4% this year, Knowledge Research<br />
Group (KRG) said.<br />
Based on its survey of 152 enterprises with a sales volume of<br />
over 200 billion won (approx.$200 million), KRG said that <strong>the</strong><br />
average <strong>IT</strong> budget of <strong>the</strong> respondents was 15.8 billion won this<br />
year, up 16.4% from 2005.<br />
In terms of hardware, <strong>the</strong>y plan to purchase PCs, servers, networks<br />
equipment and storage.<br />
Among software, <strong>the</strong>y are planning to introduce such new<br />
solutions as RFID and BPM, while making persistent investment<br />
in groupware/knowledge management, ERP and in<strong>for</strong>mation protection.<br />
Intel Corporation is providing extended lifecycle<br />
support <strong>for</strong> <strong>the</strong> Intel Core Duo processor used by developers<br />
of embedded solutions, such as industrial control,<br />
test and instrumentation, aerospace, defense and medical<br />
imaging systems.<br />
Embedded system designers increasingly wrestle<br />
with two challenges: balancing per<strong>for</strong>mance with<br />
power efficiency and supporting general purpose and<br />
special purpose functionality in embedded applications.<br />
Intel Core Duo processors provide system designers<br />
with <strong>the</strong> per<strong>for</strong>mance, low power and flexibility to build innovation<br />
into embedded systems.<br />
“Embedded system developers walk a tight-rope, balancing<br />
delivery of higher-per<strong>for</strong>ming systems against power envelope<br />
restrictions,” said Ton Steenman, general manager of Intel’s<br />
Infrastructure Processor Division. “Intel Core Duo processors are<br />
bringing <strong>the</strong> benefits of power efficient, multi-core processing to<br />
bear to help developers offer greater per<strong>for</strong>mance, innovation and<br />
capability in <strong>the</strong>ir embedded solutions.”<br />
Two independent processing cores can support multiple operating<br />
systems simultaneously to provide design-flexibility <strong>for</strong><br />
custom applications. Intel provides a full set of software tools,<br />
including compilers, per<strong>for</strong>mance analyzers and thread checkers,<br />
Oracle Identity Management Spurs<br />
Global Adoption<br />
Strategic acquisitions, customer endorsements, expanded partnerships<br />
and new technologies have solidified Oracle’s leading<br />
position in <strong>the</strong> identity management market<br />
The industry’s most comprehensive, best-in-class identity<br />
management suite, Oracle Identity Management, is experiencing<br />
significant customer and partner momentum, positioning Oracle<br />
as a key player in <strong>the</strong> identity management space in 2006.<br />
Serving as <strong>the</strong> security backbone <strong>for</strong> Oracle Fusion<br />
Middleware, Oracle Identity Management helps customers and<br />
partners decrease security threats across diverse <strong>IT</strong> environments<br />
while helping address <strong>the</strong>ir compliance needs. Recent milestones<br />
include <strong>the</strong> acquisition and successful integration of industry-leading<br />
identity technologies and teams from OctetString, Oblix and<br />
Thor Technologies; rapidly growing global customer roster with<br />
more than 10,000 developer downloads; dedicated internal sales<br />
<strong>for</strong>ce; announcement of <strong>the</strong> Oracle Identity and Access<br />
Management Suite and Oracle Identity Management 10g Release<br />
3; introduction of Oracle Security Developer Tools; receipt of<br />
industry accolades; expanded partnership network; and added support<br />
<strong>for</strong> key industry standards.<br />
to assist developers in maximizing application per<strong>for</strong>mance<br />
and to fully exploit concurrent threading.<br />
“We currently have four designs using <strong>the</strong> Intel<br />
Core Duo processor in various <strong>for</strong>m factors, which<br />
allows us to deliver more features in <strong>the</strong> same footprint<br />
as a single core processor,” said Norbert Hauser, vice<br />
president of marketing <strong>for</strong> Kontron. “These designs<br />
will be used in a wide array of embedded solutions,<br />
such as in communications, medical, gaming and<br />
industrial control where <strong>the</strong>y now are able to integrate<br />
<strong>the</strong> function of previously independent computers onto one single<br />
plat<strong>for</strong>m saving considerable cost and real estate.”<br />
The Intel Core Duo processor combines high per<strong>for</strong>mance<br />
with innovative power management capabilities to minimize<br />
operational costs. Features such as Enhanced Intel SpeedStep<br />
technology enable <strong>the</strong> system to dynamically regulate power to<br />
cores, caches and interconnects in response to changing processing<br />
requirements. The Intel Core Duo processor is supported by<br />
<strong>the</strong> Mobile Intel 945GM Express Chipset, which provides<br />
enhanced graphics, I/O bandwidth, storage speed and reliability<br />
<strong>for</strong> embedded system designs.<br />
“We are using <strong>the</strong> latest power efficient Intel dual-core processor<br />
to develop a high per<strong>for</strong>mance, state-of-<strong>the</strong> art embedded<br />
module that will be used <strong>for</strong> compute-intensive applications,”<br />
said Wade Clowes, vice president <strong>for</strong> RadiSys Corporation.<br />
Intel, <strong>the</strong> world leader in silicon innovation, develops technologies,<br />
products and initiatives to continually advance how<br />
people work and live.<br />
VK Wins <strong>the</strong> Red Dot Design Award<br />
The VK2000, an 8.8 mm super-slim<br />
phone designed and produced by <strong>the</strong><br />
<strong>Korea</strong>n company VK, won Germany’s<br />
‘Red Dot Design Award 2006’, which<br />
has world-class prestige. The Red Dot<br />
Design Award is one of <strong>the</strong> three major<br />
design competitions in <strong>the</strong> world, toge<strong>the</strong>r<br />
with Germany’s iF Design Award and<br />
<strong>the</strong> Industrial Design Excellence Award<br />
(IDEA) of <strong>the</strong> United States.<br />
The VK2000 was developed <strong>for</strong> <strong>the</strong><br />
European-type mobile telecommunication system GSM (The<br />
Global System <strong>for</strong> Mobile Communications). It has a thickness<br />
of only 8.8 mm and weighs only 48 g. The product, sold in 28<br />
countries around <strong>the</strong> world, is said to have enjoyed much popularity<br />
since it was first introduced in <strong>the</strong> market.<br />
8 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES march 2006 _ 8 3
2006-03-12006.3.410:49AM페이지84001채널맥(3443-0701)<br />
Country Report<br />
Mystical Morocco Embraces ICT<br />
On <strong>the</strong> occasion of <strong>the</strong> International<br />
Forum of ICT Strategies and Investment<br />
(IFISI 2006), in Marrakech, from March 1<br />
to 3, 2006, The <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> is pleased<br />
to insert an exclusive special interview<br />
with H.E Mr. Ahmed BOURZAIM,<br />
Ambassador of <strong>the</strong> Kingdom of Morocco. -<br />
Ed<br />
Q: Would you please tell our readers<br />
about this month’s IFISI 2006 in<br />
Marrakech?<br />
A: Under <strong>the</strong> High Patronage of His<br />
Majesty King Mohammed VI, <strong>the</strong><br />
Kingdom of Morocco and <strong>the</strong> Islamic<br />
Development Bank (IDB) organized <strong>the</strong><br />
International Forum of ICT Strategies and<br />
Investment (IFISI 2006), in Marrakech,<br />
from March 1 to 3, 2006.<br />
The major aspect of this Forum, which<br />
is intended to bring a part of <strong>the</strong> solution<br />
to <strong>the</strong> issue of funding of ICT projects, is<br />
its matchmaking methodology, between<br />
projects holders and investors.<br />
In this respect, strategies and<br />
opportunities of ICT investment will be<br />
presented be<strong>for</strong>e and with solution<br />
providers, with regard to a wide range of<br />
sectors such as Healthcare, e-Government,<br />
Banking and Finance, Industry, Energy,<br />
Education, Environment, Agriculture, etc.<br />
Ministers and high ranking officials in<br />
charge of ICTs, economy, trade and<br />
industry, senior officials from national and<br />
international organizations, as well as<br />
representatives of <strong>the</strong> private sector are<br />
expected to take part in this important<br />
Forum, which is to be organized on an<br />
annual basis.<br />
Q: What’s your opinion about<br />
<strong>Korea</strong>-made DMB or Wibro products<br />
as well as <strong>the</strong> adaptation possibilities<br />
of <strong>the</strong>se technologies in Morocco?<br />
A: The <strong>Digital</strong><br />
multimedia broadcasting<br />
(DMB) and wireless<br />
broadband (WiBro) are<br />
two technologies that<br />
<strong>Korea</strong> have developed<br />
and commercialized<br />
recently. I understand<br />
that in <strong>the</strong> Republic of<br />
<strong>Korea</strong> <strong>the</strong>re are high<br />
expectations that <strong>the</strong>ses<br />
next generation<br />
communications and<br />
broadcasting will create<br />
a huge market, serving<br />
as a new growth engine.<br />
In Morocco we are<br />
still to witness this<br />
positive evolution. But a<br />
lot of progress has been achieved in ICT<br />
technologies in general.<br />
Concerning <strong>the</strong> adaptability of this<br />
technology to <strong>the</strong> ICT sector in Morocco, I<br />
think it is more a matter of investment in<br />
additional infrastructures that can serve as<br />
a support <strong>for</strong> <strong>the</strong>ses new technologies. On<br />
<strong>the</strong> o<strong>the</strong>r hand, Morocco can certainly<br />
profit from <strong>the</strong> <strong>Korea</strong>n ICT advanced<br />
experience and I hope that in <strong>the</strong> near<br />
future <strong>the</strong> two countries will engage in a<br />
fruitful co-operation in <strong>the</strong> field of <strong>the</strong>se<br />
new technologies.<br />
Q: How high is <strong>the</strong> <strong>IT</strong> development<br />
level in Morocco at <strong>the</strong> moment?<br />
A: Re<strong>for</strong>ms undertaken over <strong>the</strong> last<br />
decade have helped <strong>the</strong> Moroccan<br />
economy to adjust to <strong>the</strong> new global<br />
realities, emerging as one of <strong>the</strong> most<br />
vibrant economies in <strong>the</strong> Middle East and<br />
Africa. Presently, <strong>the</strong> Moroccan economy<br />
possesses great potentials and comparative<br />
and competitive advantages, <strong>for</strong> export and<br />
investment, in sectors such as Food<br />
Ahmed BOURZAIM, Ambassador of<br />
<strong>the</strong> Kingdom of Morocco<br />
processing, Chemicals<br />
and Para-chemicals,<br />
Textile and Lea<strong>the</strong>r,<br />
Mechanical and<br />
Metallurgical,<br />
Electrical and<br />
Electronics.<br />
Regarding <strong>the</strong> ICTs,<br />
Morocco has made <strong>the</strong><br />
choice of treating this<br />
sector as a national<br />
priority. It hopes to<br />
develop it so as to<br />
emerge as one hub<br />
linking Europe, Africa<br />
and <strong>the</strong> Middle-East<br />
region.<br />
From 1988 to 2002,<br />
<strong>the</strong> growth rate in <strong>the</strong><br />
Moroccan cellular market has exceeded<br />
242 %, making <strong>the</strong> cellular market in<br />
Morocco one of <strong>the</strong> fastest growing, not<br />
only in Africa and <strong>the</strong> Arab world, but also<br />
in <strong>the</strong> world at large.<br />
The number of cellular telephone<br />
subscribers soared from 42,924<br />
subscribers in 1997, to 3.3 million by <strong>the</strong><br />
end of January 2001, and to 10 million in<br />
2004.<br />
The arrival of cyber-caf?s resulted in an<br />
explosion of <strong>the</strong> Internet in Morocco and<br />
<strong>the</strong> total number of cyber caf?s listed<br />
during <strong>the</strong> period from 1999 to 2001<br />
registered a growth rate of 500 percent,<br />
while <strong>the</strong> number of Internet users has<br />
reached 4 million in 2004. Many experts<br />
believe that Morocco is by far one of<br />
Africa’s most advanced countries in terms<br />
of <strong>the</strong> Internet.<br />
Moreover, <strong>the</strong> call centers market is<br />
fast growing in Morocco with a turnover<br />
which rose from 5.7 million US$ in 1999<br />
to 57 million US$ in 2002, 90 % export<br />
related.<br />
In this regard, it is worthwhile to note<br />
that <strong>the</strong> Moroccan work<strong>for</strong>ce is highly<br />
skilled and educated, proficient in French,<br />
English, and Spanish as well as <strong>IT</strong> literate.<br />
It is highly reliable and can deliver worldclass<br />
quality to ensure rapid delivery of<br />
service.<br />
Q: What about <strong>IT</strong> collaboration<br />
between <strong>Korea</strong> and Morocco?<br />
A: The <strong>IT</strong> collaboration between<br />
Morocco and <strong>Korea</strong> started in April 2000<br />
in Rabat where <strong>the</strong> two countries had <strong>the</strong>ir<br />
1st international conference on <strong>the</strong> <strong>the</strong>me<br />
of “cooperation between Morocco and<br />
<strong>Korea</strong> in <strong>the</strong> 21st century”, under <strong>the</strong> joint<br />
auspices of <strong>the</strong> Moroccan Ministry of<br />
Higher Education and KIMA (<strong>Korea</strong>n<br />
Institute of Middle East and Africa).<br />
The Moroccan side used this<br />
opportunity to press <strong>for</strong> fur<strong>the</strong>r promotion<br />
of cooperation between <strong>the</strong> two countries,<br />
with a particular emphasis on <strong>the</strong> <strong>IT</strong><br />
sector.<br />
In <strong>the</strong> pursuit of this objective, <strong>the</strong><br />
“<strong>Korea</strong>-Morocco <strong>IT</strong> Forum” was<br />
organized in Seoul, in January 2002, by<br />
Hankuk University of Foreign Studies and<br />
sponsored by <strong>the</strong> Ministry of In<strong>for</strong>mation<br />
and Communication, <strong>the</strong> Institute of<br />
In<strong>for</strong>mation Technology Assessment and<br />
<strong>Korea</strong> Telecom.<br />
Later <strong>the</strong> <strong>Korea</strong>n side organized two<br />
conferences in Morocco in 2003 and 2005,<br />
aiming at promoting cooperation between<br />
<strong>the</strong> two countries respectively in <strong>the</strong> field<br />
of ICTs and in all sectors including ICTs.<br />
Beside active exchanges of <strong>IT</strong><br />
professionals, <strong>the</strong> two Countries signed <strong>the</strong><br />
Agreement in <strong>the</strong> field of <strong>IT</strong> in May 2001,<br />
which solidified bilateral cooperation in<br />
<strong>the</strong> field of <strong>IT</strong>.<br />
Q: How high do you rate <strong>Korea</strong>’s<br />
<strong>IT</strong> level in general?<br />
A: No doubt <strong>Korea</strong> is one of <strong>the</strong> major<br />
players in <strong>the</strong> world in <strong>the</strong> field of ICTs.<br />
This is demonstrated on <strong>the</strong> ground by <strong>the</strong><br />
fact that two-thirds of <strong>the</strong> <strong>Korea</strong>n<br />
population has mobile phones and more<br />
than 12 million have broadband Internet<br />
access. Fur<strong>the</strong>rmore <strong>the</strong> Republic of <strong>Korea</strong><br />
is currently ranked by <strong>the</strong> United Nations<br />
and <strong>the</strong> International Telecommunication<br />
Union (<strong>IT</strong>U) among <strong>the</strong> top five countries<br />
in <strong>the</strong> <strong>IT</strong> competitiveness worldwide.<br />
We in Morocco recognize and<br />
appreciate <strong>the</strong> high quality of <strong>Korea</strong>n <strong>IT</strong><br />
products. Our market along with good<br />
prospect <strong>for</strong> expansion in <strong>the</strong> region, have<br />
prompted companies like LG Electronics<br />
and Samsung Electronics to establish<br />
important offices in Morocco.<br />
I remain convinced that <strong>Korea</strong> has even<br />
more to give to its people and to <strong>the</strong> world<br />
with regard to ICTs, while at <strong>the</strong> same<br />
time I firmly believe in <strong>the</strong> ability of<br />
<strong>Korea</strong>, <strong>the</strong> 11th economic power<br />
worldwide, in playing a more significant<br />
role in <strong>the</strong> international arena, notably<br />
through <strong>the</strong> streng<strong>the</strong>ning of cooperation<br />
ties in <strong>the</strong> <strong>IT</strong> sector, particularly with<br />
African nations.<br />
Q: Please tell us a bit more about<br />
Morocco’s <strong>IT</strong> policy?<br />
A: Morocco’s achievements in this<br />
field are an excellent showcase of today’s<br />
worldwide liberalization, privatization and<br />
trans<strong>for</strong>mation process. The International<br />
Telecommunication Union (<strong>IT</strong>U)<br />
considers <strong>the</strong> Moroccan experience as a<br />
worthy example <strong>for</strong> o<strong>the</strong>r countries in <strong>the</strong><br />
region to follow.<br />
In <strong>the</strong> field of ICTs, <strong>the</strong> Moroccan<br />
government’s action has always aimed at<br />
securing <strong>the</strong> county’s place in <strong>the</strong> digital<br />
age. As a result, <strong>the</strong> Moroccan<br />
telecommunications infrastructure has<br />
increased in both quantity and quality.<br />
This development was founded on three<br />
major pillars: The institutional<br />
telecommunications re<strong>for</strong>m process,<br />
political democratization and technological<br />
advancement.<br />
The sector represented 2/3 (two third)<br />
of <strong>for</strong>eign investments between 1998 and<br />
2001, generated 1.59 billion US$ in<br />
licensing and 2.27 billion US$ turnover in<br />
2003, representing 4.53 % of <strong>the</strong> GDP.<br />
The French giant “Vivendi Universal” has<br />
invested 2.3 billion US$ in 2001 and 1.5<br />
billion US$ in 2004, <strong>for</strong> <strong>the</strong> acquisition<br />
respectively of 35% and 16 % of <strong>the</strong><br />
capital of <strong>the</strong> historic operator “Maroc<br />
Telecom”.<br />
Licenses have been granted to<br />
international companies such as Space<br />
com, GulfSat Maghreb, Argos/Telenor,<br />
Orbcomm Maghreb, Global Star TESAM,<br />
DataComm Maghreb, Soremar, Thuraya<br />
Maghreb, Inquam Telecom SA, Moratel<br />
SA, Telefonica.<br />
In 2001, “Casablanca Techno Park”,<br />
<strong>the</strong> first of four planned technology parks<br />
opened in Casablanca, and is hosting now<br />
a number of major <strong>for</strong>eign electronics<br />
firms, such as Thomson, Microsoft,<br />
Compaq and Oracle.<br />
Moreover, <strong>the</strong> government has made all<br />
<strong>the</strong> necessary ef<strong>for</strong>ts to make Morocco an<br />
advanced <strong>IT</strong> nation by establishing E-<br />
Morocco strategy toge<strong>the</strong>r with <strong>the</strong> state of<br />
<strong>the</strong> art Techno Park, giving <strong>the</strong> e-<br />
commerce all <strong>the</strong> chances to prosper, and<br />
providing a basis <strong>for</strong> training <strong>IT</strong><br />
professionals.<br />
Q: In which areas would Morocco<br />
like to cooperate with <strong>Korea</strong> in terms<br />
of <strong>IT</strong> collaboration?<br />
A: We certainly look <strong>for</strong>ward to <strong>the</strong><br />
opportunity of fur<strong>the</strong>r developing our<br />
cooperation with <strong>Korea</strong>n firms and<br />
agencies, and we are appreciative of <strong>the</strong><br />
<strong>Korea</strong>n government’s support in this<br />
ef<strong>for</strong>t. Morocco can benefit from <strong>the</strong> rich<br />
<strong>Korea</strong>n experience accumulated over a<br />
short period of time.<br />
The cooperation between <strong>the</strong> two<br />
countries in this field could be<br />
tremendously boosted if adequate funding<br />
is available <strong>for</strong> some <strong>IT</strong> projects to be<br />
carried out in Morocco, by ei<strong>the</strong>r <strong>Korea</strong>n<br />
private or public sectors.<br />
In this regard, major <strong>Korea</strong>n <strong>IT</strong><br />
companies could largely benefit from <strong>the</strong><br />
Moroccan business environment in general<br />
and <strong>the</strong> strategic position of Morocco at<br />
<strong>the</strong> junction between Europe, Africa and<br />
<strong>the</strong> Middle East, as well as from <strong>the</strong><br />
package of incentives granted by <strong>the</strong><br />
Moroccan government to <strong>for</strong>eign<br />
investors.<br />
Cooperation between <strong>the</strong> two countries<br />
could also be fur<strong>the</strong>r expanded by <strong>the</strong><br />
holding of bilateral meetings, such as<br />
“<strong>Korea</strong> Morocco <strong>IT</strong> Forum” at a regular<br />
basis, and above all within <strong>the</strong> framework<br />
of <strong>the</strong> Joint Commission, which by <strong>the</strong><br />
way is scheduled to be held in <strong>the</strong> near<br />
future in Morocco.<br />
8 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 8 5
2006-03-12006.3.410:49AM페이지86001채널맥(3443-0701)<br />
Busan New Port in Full Swing<br />
Celebrating Last 20 Years, Igniting Next 20!<br />
Kanga Assoumou Pierre, king of Grand<br />
Bassam from <strong>the</strong> Republic of Cote d’Ivoire<br />
paid a visit to Busan Port Authority (BPA)<br />
to learn about Busan Port’s management<br />
and operation system as well as to tour<br />
Busan Port on February 8.<br />
The Kingdom of Bassam, cocoa-growing<br />
western region, is about 30 km south of<br />
Abijang, <strong>the</strong> capital of <strong>the</strong> Republic of<br />
Cote d’Ivoire. <strong>With</strong> a population of 1.7<br />
million people, <strong>the</strong> country gained independence<br />
from France in 1960 and has produced<br />
40% of <strong>the</strong> world’s total production<br />
of cocoa.<br />
Busan New Port welcomed its first<br />
international regular shipping line on<br />
February 25.<br />
Busan Port Authority said MSC, <strong>the</strong><br />
world’s second shipping company, signed<br />
a contract with PNC (Pusan Newport<br />
Corporation) to call twice weekly at <strong>the</strong><br />
newly opened port.<br />
The MSC’s call was a jump start to<br />
vitalize Busan New Port which faced difficulties<br />
in attracting cargo since its opening<br />
and <strong>the</strong> <strong>Korea</strong>n government also gained<br />
momentum in developing Busan New Port<br />
into <strong>the</strong> hub port in Nor<strong>the</strong>ast Asia.<br />
The first vessel, LISA, 5048 TEU from<br />
MSC rotating China, Busan, and North<br />
America called at Busan New Port at 10:<br />
30 a.m and 800 containers were handled.<br />
LARA, 2480 TEU vessel from MSC<br />
called at Busan New Port on February 26<br />
Busan Port Authority Hosts Visit by Ivory Coast VIP<br />
In particular, <strong>the</strong> Port of Abijang, <strong>the</strong><br />
largest port in Cote d’Ivoire handled<br />
600,000TEU in 2004 and major shipping<br />
companies such as Maersk Sealand, CMA<br />
CGM, Cosco call at <strong>the</strong> port.<br />
During his visit to BPA, June Suk<br />
Choo, president of BPA briefed him on<br />
Busan port’s management system and<br />
development projects drawing keen interests<br />
from those from <strong>the</strong> Republic of Cote<br />
d’Ivoire. After visit BPA, Mr. Kanga<br />
Assoumou Pierre toured Busan Port and<br />
said that he was so impressed to see <strong>the</strong><br />
huge scale of Busan Port.<br />
and 600 containers were loaded and<br />
uploaded at <strong>the</strong> port. MSC will handle<br />
200,000 to 300,000 TEU at Busan New<br />
Port this year.<br />
PNC said that it is under negotiation<br />
with o<strong>the</strong>r international shipping companies<br />
and added that more shipping lines<br />
will call at Busan New Port.<br />
BPA Bidding Strongly to<br />
Host 2011 IAPH Conference<br />
in Busan<br />
Busan Port Authority (BPA) participated<br />
in <strong>the</strong> recent 7th IAPH Asia/Oceania<br />
Meeting in Karachi, held Feb.14-17 in<br />
Pakistan.<br />
The participation at <strong>the</strong> Meeting provided<br />
good opportunities <strong>for</strong> BPA to establish<br />
international networking with world’s<br />
leading port and logistics companies and<br />
organizations. In particular, BPA used it as<br />
a chance <strong>for</strong> marketing activities and to<br />
make ef<strong>for</strong>ts to host <strong>the</strong> IAPH conference<br />
in 2011 in Busan.<br />
The International Association of Ports<br />
& Harbors (IAPH) aims at enhancing<br />
cooperation and seeking mutual benefits in<br />
<strong>the</strong> ports and shipping industry and 230<br />
port organizations from 90 countries are<br />
<strong>the</strong> regular members.<br />
In 2003, <strong>the</strong> 4th IAPH Asia/Oceania<br />
Meeting was held in Penang, Malaysia, and<br />
<strong>Korea</strong>’s Vice Minister of Maritime Affairs<br />
and Fisheries officially expressed willingness<br />
to host <strong>the</strong> 2011 IAPH conference in<br />
Busan. The final result will be announced<br />
at <strong>the</strong> 25th IAPH conference in 2007.<br />
Last year, <strong>the</strong> President of BPA, June<br />
Suk Choo took part in <strong>the</strong> 6th IAPH conference<br />
held in Shanghai, 2005 and she<br />
asked board members to support Busan to<br />
host <strong>the</strong> IAPH conference in 2011. The<br />
response was positive at <strong>the</strong> Meeting.<br />
INNODESIGN sees <strong>Korea</strong>’s future depending on creative<br />
strength<br />
On <strong>the</strong> occasion of <strong>the</strong> professional design group’s 20th<br />
Anniversary of its founding, INNODESIGN<br />
(www.innodesign.com) will be holding a small function, titled<br />
“Celebrate Last 20, Ignite Next 20 & Beyond!” on March 24, 2006<br />
in its new Nonhyeon-dong headquarters, Seoul, <strong>Korea</strong>.<br />
Looking back at <strong>the</strong> past 20 years, this small function will be a<br />
venue <strong>for</strong> INNODESIGN announcing <strong>the</strong> company’s design<br />
capacity to attain “Innovative <strong>Korea</strong>.”<br />
<strong>With</strong> a firm belief that design is innovative thinking to change<br />
<strong>the</strong> world beyond <strong>the</strong> one to <strong>for</strong>ge a beautiful <strong>for</strong>m, INNODESIGN<br />
in <strong>the</strong> meanwhile has been devoting many ef<strong>for</strong>ts to spread this<br />
idea. “Innovative <strong>Korea</strong>!” is a campaign which CEO & Founder<br />
Kim Young-Se, INNODESIGN is unfolding <strong>for</strong> <strong>the</strong> younger generation<br />
to shape <strong>Korea</strong>’s creative future. Through <strong>the</strong> publication<br />
of his book, entitled “Trend Creator, Innovator”, and numerous<br />
lectures, he has been sharing his insights that <strong>Korea</strong>’s future in <strong>the</strong><br />
21st century depends on creative strength; <strong>the</strong>reby stressing that<br />
design is <strong>the</strong> core competitiveness of <strong>the</strong> nation and even more<br />
youths must become innovators.<br />
CEO Kim is a designer who initiated CIPD (Corporate Identity<br />
through Product Design)” settled as <strong>the</strong> basis of corporate design<br />
management at home and abroad and CUPI (Creating User’s<br />
Personal Identity)’ strategy, a new consumption concept of <strong>the</strong> digital<br />
era, according to INNODESIGN.<br />
Including iriver H10, which Microsoft chairman Bill Gates<br />
praised highly as a leading product of <strong>the</strong> digital lifestyle era, he is<br />
being assessed to acquaint <strong>the</strong> world with <strong>Korea</strong>’s design capability,<br />
through a number of <strong>IT</strong> as well as lifestyle products such as<br />
iriver, as well as Samsung Anycall and so on which lead <strong>the</strong> world<br />
market at <strong>the</strong> moment.<br />
Subscribe Now!<br />
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8 6 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 8 7
2006-03-12006.3.410:50AM페이지88001채널맥(3443-0701)<br />
News Briefs<br />
The Season <strong>for</strong> Venture Association<br />
AGMs<br />
Venture-related associations’ annual<br />
general meetings were held consecutively<br />
in February. First off, <strong>the</strong> <strong>Korea</strong> Venture<br />
Business Women’s Association<br />
(KOVWA) held its AGM on Feb. 27 at<br />
<strong>the</strong> Imperial Palace Hotel, while <strong>the</strong> 7th<br />
Creative Woman Forum. KIBWA (<strong>Korea</strong><br />
<strong>IT</strong> Business Women’s Association) also<br />
launched a ceremony to congratulate <strong>the</strong><br />
launching of its 3rd term executing executives<br />
on Feb. 20 at <strong>the</strong> COEX<br />
Intercontinental, Seoul. In <strong>the</strong> case of<br />
KOVA (<strong>Korea</strong> Venture Business<br />
Association), its general meeting was<br />
held on Feb. 28 at <strong>the</strong> Renaissance Seoul<br />
hotel, along with an invitation lecture by<br />
CEO & Founder Kim Young-se, INN-<br />
ODESIGN regarding ‘Innovation’.<br />
Sri Lanka Thanks <strong>Korea</strong> <strong>for</strong> Helping<br />
Tsunami Victims<br />
chairman Kwon Soon-han.<br />
Iran’s diplomatic function to observe<br />
<strong>the</strong> Islamic Revolution<br />
To commemorate <strong>the</strong> 27th<br />
Anniversary of <strong>the</strong> Islamic Revolution,<br />
<strong>the</strong> Embassy of Iran held a diplomatic<br />
function on Feb. 13 at <strong>the</strong> Lotte Hotel,<br />
Seoul while El Salvador’s Amb. & Dean<br />
of <strong>the</strong> Seoul Diplomatic Corps Alfredo<br />
Ungo, Vice Minister of Environment<br />
Lee Kyoo-yong and o<strong>the</strong>rs were present.<br />
Iran’s Islamic Revolution Day is to<br />
commemorate <strong>the</strong> day marking Islamic<br />
leader Ayatollah Khomeini’s establishment<br />
of an interim revolutionary government<br />
10 days after returning from<br />
exile in France. Iranian Amb.<br />
Jahanbakhsh Mozaffari said that Iran’s<br />
nuclear power program is intended as an<br />
alternative energy source.<br />
<strong>Korea</strong>n public, a spokesman at <strong>the</strong><br />
Embassy said.<br />
Kookmin’s Graduate School of Politics<br />
and Leadership Spreads its Wings<br />
On <strong>the</strong> occasion of its 10th<br />
Anniversary, <strong>the</strong> Graduate School of<br />
Politics and Leadership, Kookmin<br />
University observed it on Feb. 24 at <strong>the</strong><br />
Seoul Plaza. According to president<br />
Kim Moon-hwan, Kookmin University,<br />
this Graduate School not only aims to<br />
contribute to <strong>the</strong> development of democratic<br />
society in an international community,<br />
but also attempts to emphasize <strong>the</strong><br />
education of political leaders who have<br />
integrity and expertise in <strong>the</strong> 21st century.<br />
The Graduate School of Politics and<br />
Leadership was established with <strong>the</strong><br />
purpose of helping professionals understand<br />
domestic and <strong>for</strong>eign political<br />
affairs better.<br />
Celebrating India’s Republic Day<br />
Want to know all about <strong>IT</strong><br />
trends in <strong>Korea</strong> and globally?<br />
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to keep you well in<strong>for</strong>med in<br />
today’s globally-competitive world.<br />
Through a combination of breaking news and<br />
analysis, <strong>the</strong> <strong>IT</strong> <strong>Times</strong> delivers a professional<br />
overview of <strong>the</strong> <strong>Korea</strong>n <strong>IT</strong> industry and indepth<br />
views on key issue that are important to<br />
our needs.<br />
On <strong>the</strong> occasion of <strong>the</strong> country’s 58th<br />
Anniversary of Independence Day, Sri<br />
Lankan Amb. G. Wijayasiri revealed <strong>the</strong><br />
nation’s multi-religious society to <strong>the</strong><br />
invited guests and his friends with priority<br />
given to Buddhism in a reception to<br />
commemorate its National Day, held on<br />
Feb. 4, 2006 in his Seonbuk-dong residence,<br />
Seoul Simultaneously he bade<br />
farewell to his friends in <strong>Korea</strong> be<strong>for</strong>e<br />
his departure. During his speech, he<br />
expressed his special thanks to <strong>the</strong> government<br />
of <strong>Korea</strong> <strong>for</strong> donating generous<br />
support to <strong>the</strong> victims of his country’s<br />
Tsunami. At <strong>the</strong> Sri Lanka Embassy<br />
function, a small group of invited guests<br />
related to <strong>the</strong> trade and travel with <strong>the</strong><br />
country were present, including The<br />
<strong>Korea</strong> Importers Association (KOIMA)<br />
A rare Opportunity to Appreciate<br />
Kazakh Traditional Art<br />
To provide <strong>Korea</strong>n friends with a rare<br />
opportunity to see Kazakh traditional art,<br />
<strong>the</strong> Embassy of Kazakhstan and Lotte Art<br />
Gallery held a Fantasy exhibition of<br />
Tapestry by Kazakh artist Leila Akhmet-<br />
Osman. <strong>With</strong> this exhibition as an impetus,<br />
<strong>the</strong> Embassy looks more o<strong>the</strong>r opportunities<br />
to share Kazakh culture with <strong>the</strong><br />
Ahead of <strong>the</strong> official visit to <strong>Korea</strong><br />
country’s of President Abdul Kalam last<br />
month, <strong>the</strong> Embassy of India observed<br />
<strong>the</strong> nation’s Republic Day at <strong>the</strong><br />
Ambassador’s Itaewon residence, Seoul<br />
while India-related business representatives<br />
were present in large numbers,<br />
including Tata Daewoo, Indian<br />
Overseas Bank, Air India, Chakraa<br />
Indian restaurant and o<strong>the</strong>rs, plus various<br />
members of <strong>the</strong> Seoul Diplomatic<br />
Corps. Indian Amb. N. Parhasaathi<br />
stressed <strong>the</strong> importance of <strong>the</strong> president’s<br />
official visit to <strong>Korea</strong>, referring<br />
to <strong>the</strong> fact that India has a sizeable market<br />
share of <strong>IT</strong> and <strong>IT</strong> enabled services<br />
globally.<br />
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8 8 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 8 9
2006-03-12006.3.410:50AM페이지90001채널맥(3443-0701)<br />
2006 Global Exhibition Schedule<br />
Year’s Major World’s Electronics, In<strong>for</strong>mation & Communication Exhibitions<br />
Schedule Title Host Place (Country) Field Host Organization<br />
January<br />
5-8 Int’l CES Las Vegas AV. Communication CEMA<br />
(USA) <strong>Digital</strong> (www.cesweb.org)<br />
8-11 ISS US 2005 Cali<strong>for</strong>nia Semiconductors, devices, SEMI<br />
(USA) equipment materials (www.semi.org)<br />
9-13 Mac World San Francisco Computer-related www.macworld.expo.com<br />
Conference & Expo (USA)<br />
11-13 G<strong>IT</strong>EX Hyderabad Computer & In<strong>for</strong>mation www.gitexhyderabad.com<br />
(India)<br />
Handling-related<br />
15-18 PTC 2006 Honolulu Communications www.ptc.org<br />
(USA)<br />
(including wire & wireless)<br />
18-20 Inter Nepcon Japan Tokyo Big Sight Electronics parts SMT Lead Exhibition Japan<br />
(Japan)<br />
18-20 Electro Test Japan Tokyo Big Sight SMT, Test, Exam. Measuring Lead Exhibition Japan<br />
(Japan)<br />
equipment<br />
18-20 ICP Tokyo Big Sight Semiconductors packaging Lead Exhibition Japan<br />
(Japan)<br />
SMT<br />
18-20 ELE Trade Tokyo Big Sight Electronics parts Lead Exhibition Japan<br />
18-20 PWB Expo Tokyo Big Sight PCB Lead Exhibition Japan<br />
18-20 FOE Tokyo Big Sight Optical Communication Tech. Lead Exhibition Japan<br />
23-25 Electronic India New Delhi Electronic parts, materials www.global-electronics.net<br />
(India)<br />
25-27 FC Expo Tokyo Big Sight Fuel cell Lead Exhibition Japan<br />
26-27 EDS Fair Pacific Yokohama Electronics design Japan Electronics Show<br />
(Japan)<br />
Association<br />
February<br />
1-3 Technical Show Pacific Yokohama Industrial technologies Ganagawa Prefecture<br />
Yokohama (Japan) Industrial Trade Promotion Association<br />
4-8 ISSCC San Francisco Semiconductors Int’l Conference www.isscc.org/isscc<br />
(USA)<br />
5-10 IPC Print Circuit Expo, Anaheim PCB, Electronics manufacturing www.goipchshows.org<br />
APEX<br />
(USA)<br />
6-9 Designcon Santa Clara Semiconductors design www.designcon.com<br />
(USA)<br />
6-9 Voicecon (Spring) Orlando Voice network, IP network www.bcr.com/voicecon<br />
(USA)<br />
8-10 SEMICON <strong>Korea</strong> Seoul Semiconductors equipment, SEMI(www.semi.org)<br />
(<strong>Korea</strong>)<br />
materials<br />
9-11 BES EXPO New Delhi Broadcasting Tech. BESI(www.besindia.com)<br />
(India)<br />
12-14 ISS Europe Amsterdam Semiconductors devices, SEMI(www.semi.org)<br />
(Ne<strong>the</strong>rlands) equipment, materials<br />
13-16 3GSM World Barcelona GSM- 3rd Generation www.3gsmworldcongress<br />
Congress (Spain) (3G) mobile phone .com<br />
13-16 Domotechnical Koeln Home electronics appliances www.domotechnica.com<br />
(Germany)<br />
and parts<br />
15 IPTV Workshop 2006 Seoul IPTV Electronics <strong>Times</strong><br />
(<strong>Korea</strong>)<br />
15-17 SMT/PCB/ Seoul PCB-related Electronics <strong>Times</strong><br />
Nepcon <strong>Korea</strong><br />
16-17 e-Service Manila <strong>IT</strong> service, software www.e-servicephils.com<br />
Philippines<br />
(Philippines)<br />
16-17 Automatic Recognition Osaka Bar code, RFID, etc. Japan Automatic<br />
(Japan)<br />
Recognition System Association<br />
19-24 Micro lithography San Jose Optical equipment www.spie.org/coonferences<br />
(USA)<br />
21-23 Nano Tech Tokyo Big Sight Nano Technologies Nano Tech Executive<br />
(Japan)<br />
Committee<br />
22-23 FMC Forum Tokyo Sankei Plaza FMC-related <strong>for</strong>um E.J. Krause & Asso.<br />
26-Mar. 1 PMA Orlando Photo & Video Tech www.pmai.org<br />
(USA)<br />
28-Mar. 3 GFPC Okinawa FPD-related International meeting SEMI Japan<br />
(www.semi.org/gfpc)<br />
March<br />
6-7 Imbedded Systems Shanghai IC Technology www.esconline.com<br />
Conference<br />
(China)<br />
6-10 DATE Munich Design and Automation www.date-conference.com<br />
(Germany)<br />
7-9 FOSE Washington (USA) <strong>IT</strong>-related www.fose.com<br />
9-15 CeB<strong>IT</strong> Hanover Info-communication tech., German Industrial Expo<br />
(Germany) digital Japan Representatives<br />
10-11 Embedded Systems Shenzhen (China) <strong>IT</strong> technology www.esconline.com<br />
Conference<br />
12-14 Int’l Home & Chicago (USA) Home electronics appliances www.housewares.org<br />
14-16 <strong>IT</strong>EX Las Vegas (USA) Image Technology www.itexshow.com<br />
14-17 von 2006 San Jose (USA) Communication, Internet, Solution www.von.com<br />
21-23 Electronics China Shanghai (China) Electronics parts, manufacturing www.global-electronics.net<br />
devices, optical technology<br />
21-23 SEMICON China Shanghai (China) Semiconductors equipment, materials SEMI(semi.org)<br />
21-23 Broadcast, Cable& Beijing (China) Cable TV-related www.CCBN.cn<br />
Satellite network<br />
23 KM & DEMS Seoul (<strong>Korea</strong>) KM, EDMS Electronics <strong>Times</strong>,<br />
<strong>Korea</strong> Conference<br />
KM/EDMS Association<br />
23-26 PIE Tokyo Big Sight Camera, video products Japan Camera Video Ind.<br />
(Japan)<br />
Asso. (www.pie2005.jp)<br />
26-31 PCB Design Santa Clara (USA) PCB design Conference West www.pcbwest.com<br />
28-30 FPD China Shanghai (China) Flat Panel Display SEMI(www.semi.org)<br />
29-Apr. 1 musikmesse Frankfurt (Germany) Musical Instruments, S/W, H/W Musikmesse Frankfurt<br />
www.messefrankfurt.com<br />
April<br />
3-6 Linux World Boston (USA) Computer-related www.linuxworldxo.com<br />
3-7 Milla Cannes (France) <strong>Digital</strong> contents, bi-directional technology (www.milia.com)<br />
3-7 MiPTV Cannes (France) TV industry and digital contents www.miptv.com<br />
4-6 Semicon Europe Munich (Germany) Semiconductors equipment, materials (SEMI)<br />
4-7 Nepcon China Shanghai (China) Electronics manufacturing www.nepconchina.com<br />
8-9 Imbedded Systems Beijing (China) IC technology Conference www.esconline.com<br />
9-11 NTCA National Show Atlanta (USA) Cable TV-related www.<strong>the</strong>nationalshow.com<br />
17-20 TA<strong>IT</strong>RONICS Taipei (Taiwan) Home appliances, www.taipeitradeshows.com.tw<br />
communication, computer, parts<br />
19-21 Motor Technology Chiba Makuhari Messe Motor technology JMA<br />
(Japan)<br />
19-21 EMC-Noise-related Chiba Makuhari Messe Electric wave noise-related technology JMA<br />
Technology<br />
19-21 Board, Computer Show Chiba Makuhari Messe IC hardware JMA<br />
19-21 Heat-related Chiba Makuhari Messe Heat-proof, cooling,Technology JMA<br />
19-21 Wireless Communication Chiba Makuhari Messe Wireless technology JMA<br />
19-21 Car Electronics Chiba Makuhari Messe Auto, <strong>IT</strong>S JMA<br />
19-21 Electric Source Chiba Makuhari Messe Electric source technology JMA<br />
System Show<br />
19-21 Motion Engineering Show Chiba Makuhari Messe Driving, transmission, control JMA<br />
19-21 R&D, Production, Design Chiba Makuhari Messe R&D, design, production tech JMA<br />
19-21 Fine Tech Japan Tokyo Big Sight (Japan) FPD manufacturing tech JMA<br />
19-21 Laser EXPO Pacific Yokohama Laser devices, optical parts Laser EXPO Secretariat<br />
(Japan)<br />
19-21 OLEDs Asia Singapore OLED-related www.intertechusa.com<br />
24-27 NAB Las Vegas (USA) Broadcasting technology<br />
24-28 Hanover Messe Hanover (Germany) Industry overall, accounting, control German Ind. Expo Japan<br />
Representatives<br />
www.hannovermesse.co.jp<br />
27-28 Wireless Technology Pacific Yokohama Wireless technology E.J. Clause & Associates<br />
(Japan)<br />
30-May 5 Interop Las Vegas (USA) <strong>IT</strong> infra, networking www.interop.com<br />
May<br />
1-5 WC<strong>IT</strong> Austin (USA) <strong>IT</strong> www.wcit2006.org<br />
2-4 CTST Las Vegas (USA) Card, security www.ctst.com<br />
9-11 Nepcon Birmingham (UK) Electronics industry www.nepcon.co.uk<br />
9-11 CeB<strong>IT</strong> Australia Sidney Info communication technology German Ind. Expo Japan<br />
(Australia) Representatives SEMI(www.semi.org)<br />
10-11 Embedded technology Osaka (Japan) IC technology Japan System House<br />
West<br />
Association Secretariat<br />
10-12 E3 EXPO Los Angeles (USA) Entertainment-related www.e3expo.com<br />
10-13 EXPO COMM Seoul (<strong>Korea</strong>) Communication & Mobile tech www.expocomm.com<br />
17-19 Business Show Tokyo Big Sight <strong>IT</strong> overall Business Show Secretariat<br />
18-20 e-messe Ishigawa Info communication, <strong>IT</strong> Ishigawa Info System<br />
kanazawa (Japan) Association<br />
23-25 WinHEC Seattle (USA) Window-related H/W tech www.microsoft.com/whdc/winhec<br />
25 BPM Solution Seoul BPM solution Electronics <strong>Times</strong>,<br />
<strong>Korea</strong> Conference (<strong>Korea</strong>) <strong>Korea</strong> S/W Association<br />
24-26 Legend Industrial Show Osaka (Japan) Legend materials Japan Legend Ind. Assoc.<br />
31-June 2 JPCA Show Kokyo Big Sight (Japan) IC, SMT Japan IC Association<br />
31-June 2 LINUX World EXPO Kokyo Big Sight (Japan) Linux-related<br />
IDG Japan<br />
June<br />
3-9 INFOCOMM Orlando (USA) Display tech, video, audio ICIA (www.icia.org)<br />
4-8 Global Com Chicago (USA) Communication technology www.globalcomm2006.com<br />
4-9 SID San Francisco (USA) Display tech. www.sid.org<br />
5-9 Interop Tokyo Chiba Makuhari Messe Networking-related SEMI Japan<br />
(Japan)<br />
6-7 ISS Japan Osaka (Japan) Semiconductors, devices SEMI Japan<br />
6-8 Movie TV Technology Tokyo (Japan) Movie and TV tech Japan Movie TV Tech Asso.<br />
6-10 Comdex Taipei Taipei (Taiwan) Computer www.taipeitradeshows.com.tw<br />
7-9 ISW Tokyo (Japan) Data memory devices Int’l Disc Drive Assoc.<br />
7-10 Video Sensing Pacific Yokohama (Japan) Video handling tech.<br />
14-16 FPD Taiwan Taipei (Taiwan) FPD SEMI(www.semi.org)<br />
14-16 Cable TV Tokyo Big Sight CATV tech Japan Cable TV Assoc.<br />
14-17 Opt Taiwan Taipei (Taiwan) Optical tech www.pida.org.tw<br />
19-23 COMMUNICA SIA Singapore Info comm. <strong>IT</strong> www.communicasia.com<br />
21-24 SEK 2006 Seoul COEX (<strong>Korea</strong>) Electronics, Info-com Electronics <strong>Times</strong><br />
21-24 <strong>IT</strong> Technomart COEX (<strong>Korea</strong>) Electronics, <strong>IT</strong> Electronics <strong>Times</strong><br />
21-23 Mechanical Elements Tokyo Big Sight Mechanical elements, materials Lead Exhibition<br />
Technology Show (Japan) Japan<br />
21-23 Industrial Virtual Tokyo Big Sight Video display Lead Exhibition<br />
Reality Show<br />
Japan<br />
28-30 SODEC Tokyo Big Sight S/W development environment Lead Exhbn. Japan<br />
28-30 ESEC Tokyo Big Sight Assembly system development Lead Exhbn. Japan<br />
28-30 DW&CRMPO Tokyo Big Sight Data warehouse Lead Exhbn. Japan<br />
28-30 DSE Tokyo Big Sight Data storage tech Lead Exhbn. Japan<br />
28-30 Info Security EXPO Tokyo Big Sight Security-related Lead Exhbn. Japan<br />
28-30 RFID Solution EXPO Tokyo Big Sight RFID Lead Exhbn. Japan<br />
July<br />
6-8 ISOT Tokyo Big Sight Stationery, office articles Lead Exhbn. Japan<br />
6-8 OFMEX Tokyo Big Sight Copy machine, Fax, etc. Lead Exhbn. Japan<br />
6-8 <strong>Digital</strong> Publishing Fair Tokyo Big Sight Contents-related Lead Exhbn. Japan<br />
6-9 Tokyo Int’l Book Fair Tokyo Big Sight Publication business Lead Exhbn. Japan<br />
7-10 SINOCES Qingdao (China) AV, communication, digital www.sinoces.com<br />
10-14 SEMICON West San Francisco (USA) Semiconductors devices, materials (www.semi.org)<br />
12-14 Inter Opt Chiba Makuhari Messe Optical parts and materials Optical Ind. Promotion Assoc.<br />
(Japan)<br />
13-16 Imaging Expo Shanghai (China) Photo, image, printing www.imaging-expo.com<br />
19-21 Wireless Japan Tokyo Big Sight(Japan) Wireless tech E.J. Krause & Associates<br />
24-28 DAC San Francisco (USA) EDA-related www.dac.com<br />
26-27 Imbedded Systems Taipei (Taiwan) IC technology www.esconline.com<br />
Conference<br />
30-Aug. 3 SIGGRAPH Boston (USA) CG technology www.siggraph.org<br />
August<br />
14-17 Linux World San Francisco (USA) Rinux-related www.lynuxworldexpo.com<br />
Conference and EXPO<br />
19-20 Ham Fair Tokyo Big Sight Radio ham-related Japan Ham Fed.<br />
23-25 IMID 2006 Seoul COEX (<strong>Korea</strong>) PDP, LCD, OLED Electronics <strong>Times</strong><br />
22-26 BIRTV Beijing (China) TV, broadcasting www.birtv.com<br />
September<br />
1-6 IFA Berlin (Germany) AV. Info-com. Messe Berlin Japan<br />
Representatives<br />
6-8 IC China Tsuzohu (China) Semiconductors www.ic-china.org<br />
7-12 IBC Amsterdam (Ne<strong>the</strong>rlands) Broadcasting instruments<br />
13-15 Automatic Recognition Tokyo Big Sight Bar code, RFID, etc. Japan Automatic<br />
Exhibition<br />
Recognition Systems Assoc.<br />
13-17 CEDIA Denver (USA) Home <strong>the</strong>ater, home networking www.cedia.net/expo<br />
17-20 CeB<strong>IT</strong> Asia Shanghai (China) Info-com. Tech German Ind. Expo<br />
14-17 <strong>IT</strong> EXPO Busan BEXCO (<strong>Korea</strong>) <strong>IT</strong>-related Electronics <strong>Times</strong> &<br />
Busan 2006<br />
Busan city<br />
20-21 OEM New England (USA) Instruments, parts, materials www.devicelink.com/expo<br />
21-23 Kwangju Info-Com Kwangju Info-com. Kwangju Info Com<br />
Exhibition 2006 (<strong>Korea</strong>) Promotion Assoc.<br />
21-24 A/V Fair Pacific Yokohama Audio visual Japan Audio Assoc.<br />
(Japan)<br />
22-24 Tokyo Game Show Chiba Makuhari Messe (Japan) Game entertainment CESA<br />
25-28 Embedded Systems Boston (USA) IC technology www.esconline.com<br />
Conference<br />
October<br />
3-7 CEATEC Japan Chiba Makuhari Messe Electronics, computer Japan Elect. Show Assoc.<br />
(Japan)<br />
9-13 MIPCOM Cannes (France) TV. Audio visual contents www.mipcom.com<br />
11-13 Kansai Design Intex Osaka (Japan) Info leakage, CAD/CAM Lead Exhibn Japan<br />
Manufacturing Solution Exhibition<br />
11-13 Kansai Mechanical Intex Osaka (Japan) Machines, materials, etc. Lead Exhibn. Japan<br />
Elements<br />
Technology Exhibition<br />
11-15 TA<strong>IT</strong>RONICS Taipei (Taiwan) Electronics, Info-related www.taipeitradeshows.com.tw<br />
13-16 Electronic Asia Hong Kong (China) High-tech-related www.electronicasia.com<br />
13-16 Hong Kong Hong Kong (China) Electronics overall www.hkelectronicsfair.com<br />
Electronics Fair<br />
24-28 Orgatec Cologne(Germany) Office articles & furniture Koeln Expo Japan<br />
Representatives<br />
www.orgatec.com<br />
25-26 UCS 2006 Seoul COEX (<strong>Korea</strong>) Ubiquitous academic meeting Electronics <strong>Times</strong><br />
November<br />
5-8 <strong>IT</strong>PC (Int’l Trade Hawaii (USA) Semiconductors SEMI(www.semi.org)<br />
Partners Conference<br />
7-9 Micro-machine Exhibition Tokyo (Japan) Industries overall Messe Frankfurt Japan<br />
13-15 OLEDs World Summit San Diego (USA) OLED-related<br />
15-17 Imbedded Technology Pacific Yokohama IC technology Japan System House Assoc.<br />
2006 (Japan)<br />
15-17 Inter BEE Chiba Makuhari Messe (Japan) Broadcasting tech<br />
Japan Elect. Show Assoc.<br />
28-29 U-Infra Seoul COEX (<strong>Korea</strong>) Ubiquitous infrastructures National Computerization<br />
Integration Conference Agency, ETRI<br />
December<br />
4-8 <strong>IT</strong>U Telecom World Hong Kong (China) Info-communication overall www.itu.int/world2006<br />
4-8 3G World Congress Hong Kong (China) 3G wireless technology www.3gcongress.com<br />
6-8 Business Show Osaka Intex Osaka (Japan) <strong>IT</strong> overall Business Show Osaka<br />
Secretariat<br />
6-8 International Video Aids Pacific Yokohama Video tech. Comm. Co.<br />
Exhibition<br />
(Japan)<br />
6-8 SEMICON Japan Chiba Makuhari Messe Semiconductors manufacturing SEMI Japan<br />
(Japan)<br />
equipment, materials<br />
6-8 Gauge 2006 Osaka (Japan) Gauge overall Japan Gauge Assoc.<br />
12-15 APMC (Asia Pacific Pacific Yohohama Microwave-related Microwave Exhbn.<br />
Microwave Conference) (Japan) Secretariat<br />
13-15 Microwave Exhibition Pacific Yokohama Microwave technology Microwave Exhbn.<br />
(Japan)<br />
Secretariat<br />
9 0 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 9 1
2006-03-12006.3.410:50AM페이지92001채널맥(3443-0701)<br />
GLORIAD Jobseekers & Openings<br />
How to Be Ready <strong>for</strong> Phone Interviews<br />
When you are asked, “... tell me of your career progression”, it<br />
is difficult to decide just how much you should be saying. You are<br />
probably wondering just how long this answer should be and why<br />
an interviewer asked this question when he or she has already<br />
taken a look at <strong>the</strong> resume. For this question, one must be able to<br />
show <strong>the</strong> ability to speak in concise manner.<br />
This is how one should prepare <strong>for</strong> this question.<br />
1) Talk about what is on your resume in spoken English. DO<br />
NOT REPEAT your resume.<br />
2) Practice summarizing everything on your resume in one sentence.<br />
For example, be ready to talk about your <strong>for</strong>mer company,<br />
job and project in one sentence. Of course, you can give answers<br />
that are longer than one sentence, but if you know how to summarize<br />
everything on your resume, you will sound very confident, and<br />
also very knowledgeable in what you’ve been doing.<br />
Now, you have summarized your career perfectly. You now<br />
have to prepare <strong>for</strong> some follow up questions. An interviewer will<br />
want to learn more about what you have done on your job, in what<br />
scope, how well you did it, and what you can offer to <strong>the</strong> new job.<br />
An interviewer may ask <strong>the</strong> following after you give a summary of<br />
Summary:<br />
A job site <strong>for</strong> those who want to get jobs in <strong>Korea</strong>.<br />
( Both <strong>Korea</strong>ns and Foreigners )<br />
Launched in : 2001. Aug./ Language : English, <strong>Korea</strong>n.<br />
- For <strong>the</strong> companies operating in <strong>Korea</strong> to offer jobs.<br />
- Useful contents <strong>for</strong> those who want to get jobs in <strong>Korea</strong>.<br />
- Provides sources on <strong>the</strong> <strong>Korea</strong>n labor culture.<br />
<strong>Korea</strong>joblink is a site <strong>for</strong> fluent English speakers<br />
and employers to get toge<strong>the</strong>r.<br />
The site is now <strong>the</strong> <strong>for</strong>emost gateway-to-<strong>Korea</strong> site<br />
with visitors from all around <strong>the</strong> globe.<br />
Bestjobs:<br />
Bestjobs is very salient in <strong>the</strong> respect that <strong>the</strong> users are mostly<br />
specialists experienced in <strong>the</strong>ir fields. The quality of <strong>the</strong> members<br />
and <strong>the</strong> job offers are as different as night and day when compared<br />
to o<strong>the</strong>r job portals.<br />
your career progression:<br />
- How big is <strong>the</strong> organization?<br />
- How many people are in your team?<br />
- Who did you report to?<br />
- What is your role in <strong>the</strong> department?<br />
- Why are you considering leaving <strong>the</strong> current position?<br />
- Why did you leave ABC Corp.?<br />
Remember, an interview has to be a conversation between two<br />
parties. That means, you always have to think about what <strong>the</strong> interviewer<br />
will ask next once you give an answer to a question.<br />
Here are some useful expressions in talking about your career.<br />
I started my career at ABC Company.<br />
I joined BCD Corp as a sales manager in 2004.<br />
I was dispatched to work in ano<strong>the</strong>r location due to <strong>the</strong> project.<br />
After <strong>the</strong> project was completed, I left <strong>the</strong> company to go back<br />
to school.<br />
I was transferred to ano<strong>the</strong>r department.<br />
I took <strong>the</strong> chance to work in <strong>the</strong> branch office in Bangkok.<br />
The very best job opening in<strong>for</strong>mation<br />
- Launched in 2001.<br />
- Nearly all <strong>the</strong> job openings of <strong>the</strong> search firms operating in<br />
<strong>Korea</strong> are ga<strong>the</strong>red.<br />
- Focused on job seekers.<br />
- The best job site in quality&quantity.<br />
- Sending customized job in<strong>for</strong>mation by mail.<br />
- Provides resume-sending service on a massive scale<br />
Jobs <strong>for</strong> Foreigners<br />
COMPANY POS<strong>IT</strong>ION WORK S<strong>IT</strong>E CONTACT PHONE No.<br />
ANS <strong>Korea</strong> Marketing executive in Manila Phillipines Manila Phillipines Harry Chung 822-725-2170<br />
CDI Holdings Full-time editor positions Seoul CDI Recruiting Center 822-3444-9402<br />
Clako Intenational Intrnational marketing manager Seoul Terry Kim 822-3663-1001<br />
COTECNA INSPECTION, PHILS., INC Accountant Seoul Josie Unarce 632-638-0240<br />
Damith Nakandala Teacher of English Damith Nakandala 949-1567-6594<br />
DLG Media Typist Steffy Yeon 822-8546-2452<br />
Gentex Corporation Account manager Seoul Bob Farnum 822-772-1800<br />
Gentex Corporation Product/sales engineer Seoul Bob Farnum 822-772-1801<br />
Gentex Corporation Quality manager Seoul Bob Farnum 822-772-1802<br />
Hyundai welding co.,ltd. Welding consumables trade specialists Seoul Sung Min Lee 822-6230-6011<br />
katia video English/French speaking <strong>Korea</strong>n asociate katia herberichs 822-2259-1983<br />
KBS World English News Team Part-time news editor Seoul Kim Dong-hwan 822-781-3716<br />
MRI <strong>Korea</strong> International marketing specilalist Seoul Judy Jang 822-2016-5528<br />
New Horizons <strong>Korea</strong>, Inc. Instructor Seoul JunHyung Yoon 822-723-7815<br />
NewYork Real Estate Agency Marketing manager Seoul Park 822-529-2089<br />
Pharmaceutical Services Corp. Administrator/office manager Roselle Beltran 626-792-1649<br />
Pharmaceutical Services Corp. Administrator/office manager Roselle Beltran 626-792-1649<br />
RTT Asia-Pacific marketing manager Seoul Jeenie Yoo 822-6082-0826<br />
Jobs <strong>for</strong> <strong>Korea</strong>ns<br />
EMPLOYER POS<strong>IT</strong>ION SEARCH FIRM PHONE No.<br />
Consumer product company PR Manager Sodium Search inc. 02-567-4104<br />
Automobile parts company Sales manager <strong>for</strong> seal products Core Search inc. 02-761-6123<br />
Cable TV company Marketing manager People consulting group 02-2016-6600<br />
Conglomerate M&A specialist People consulting group 02-2016-6600<br />
World famous LCD company CVD HW Engineer People consulting group 02-785-2676<br />
Major electronics company Network system engineer People consulting group 02-2016-6600<br />
Conglomerate AF (Auto Focus) developer People consulting group 02-785-2724<br />
Global financial Institutions Credit Risk Manager People consulting group 02-785-2723<br />
Prominent venture company Sales Manager EM Consulting 02-765-2141<br />
Famous <strong>for</strong>eign company Marketing communication manager EM Consulting 02-765-2141<br />
Famous <strong>for</strong>eign company Strategic Marketer EM Consulting 02-765-2141<br />
Conglomerate HR manager EverBrain Consulting 02-551-1025<br />
Online shopping mall company System Administrator EverBrain Consulting 02-551-1023<br />
Embedded device company Circuit designer HiJob 031-711-0311<br />
Chemical company R&D staff HiJob 031-711-0311<br />
Chemical company Application Engineer <strong>for</strong> Polyimide mater HiJob 031-711-0311<br />
Chemical company Chemical Product Sales manager HiJob 031-711-0311<br />
Chemical company Chemical Product Process Engineer HiJob 031-711-0311<br />
Chemical company R&D staff HiJob 031-711-0311<br />
Logistics company DB analyzing staff JM Search 02-785-2810<br />
100% <strong>for</strong>eign owned Automotive company Manufacturing Engineer Next Selection 02-542-9861<br />
100% <strong>for</strong>eign owned Automotive company Production Supervisor Next Selection 02-542-9861<br />
100% <strong>for</strong>eign owned pharmaceutical company Business Development Manager Next Selection 02-542-9861<br />
<strong>IT</strong> company IP QoS researcher SRA-<strong>Korea</strong> 02-2202-3578<br />
<strong>IT</strong> company IP Layer3 researcher SRA-<strong>Korea</strong> 02-2202-3578<br />
Semiconductor company Driver IC engineer SRA-<strong>Korea</strong> 02-2202-3578<br />
KOSDAQ listed company LCD design exp. <strong>Korea</strong> Brain 02-3475-2875<br />
DMB development company Solution S/W developer <strong>Korea</strong> Brain 02-3475-2840<br />
DMB development company DMB, H/W developer <strong>Korea</strong> Brain 02-3475-2840<br />
Venture company RTOS developer <strong>Korea</strong> Brain 02-3475-2805<br />
Embedded systems company Solution developer <strong>Korea</strong> Brain 02-3475-2840<br />
9 2 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 9 3
2006-03-12006.3.410:50AM페이지94001채널맥(3443-0701)<br />
Company Directory<br />
From this issue, The <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> inserts “Company Directory,” starting from<br />
Mobile Phone Segment. This column is scheduled to insert continuously “Company<br />
Directory” in <strong>the</strong> fields of Mobile Phone, Mobile Phone Parts Repeater, display, Set<br />
Top Box, <strong>Digital</strong> TV, Security, Games, Mobile Solution, SI, Telematics, MP3 Player,<br />
DVR, Post PC, Rechargeable Battery and High Speed Internet.<br />
9 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES March 2006 _ 9 5
2006-03-12006.3.410:50AM페이지96001채널맥(3443-0701)<br />
<strong>Korea</strong>. Simply Unbeatable<br />
When it comes to investment decisions, nowhere has <strong>the</strong> edge on <strong>Korea</strong><br />
WHY KOREA<br />
Talented Human Resources Substantial Domestic Economy Excellent Profitability Advanced ICT<br />
Environment<br />
Strategic Regional Location Creativity and Innovation State-of-<strong>the</strong>-art Infrastructure<br />
World-class Multinational Companies<br />
Strong Government Support<br />
Stimulating Lifestyle<br />
www.mocie.go.kr<br />
Dedicated to <strong>the</strong> success of <strong>for</strong>eign investment in <strong>Korea</strong>.<br />
www.investkorea.org
2006-03-12006.3.410:50AM페이지98001채널맥(3443-0701)