Download - Korea IT Times

December 2010 | Vol. 78
Cover Story
Precise and Accurate Surgery with Robodoc 26p
Korea’s Top 10 Technologies in 2010
Power of Software in the Era
of Smart Technology
North Korea’s Application Software
Development Centre - Pyongyang
How has Korea Achieved
High-level Informatization So Rapidly?
Tablet Wars/Year of the Tablet
Galaxy Tab vs. Apple iPad
U.S. $10.00 / KOR.₩12,000
12
ISSN 1739-2950
13th floor, iStation B/D, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of Korea (133-890)
Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0671 Fax: (82-2)3459-0656
www.koreaittimes.com
Song Eun-kyoo, General Director
of Chonnam National University Hwasun Hospital

제36회 국가품질경영대회
The 36th National Quality Management Convention
품질강국 세계중심 대한민국!
세계경제를 주도하는 역동적인 힘 속에는 지속적인 품질경영으로 기업의 가치를 향상시키고,
국가경쟁력 강화에 공헌해 온 「2010년 국가품질상 수상기업」들이 있습니다.
품질경영상 (제조/중소)
우리산업(주)
품질경영상 (제조/중소)
(주)코모스
6시그마혁신상
동부제철(주)
설비관리상
한국남동발전(주)
품질경영상 (교육)
서강대학교
6시그마혁신상
LS전선(주)
생산혁신상
아주산업(주)
※ 본 광고는 ‘2010 국가품질상’을 수상한 기업들이
지속적인 품질경영 활동의 의지를 표현하고자
공동으로 마련한 광고입니다.
고객만족상
(주)호텔롯데 롯데월드
녹색경영상
한국바스프(주) 여수공장
국가품질상이란?
품질경영 혁신 활동에 탁월한 경영성과를 창출하여 국가 산업경쟁력 향상에
크게 기여한 공로자와 우수기업 및 단체에게 수여하는 정부 포상제도입니다.
대한민국을 대표하는 포상제도로 1975년 제정되어 올해 36회째를 맞이하며
매년 11월 품질의 달에 국가품질경영대회에서 시상합니다.
● 주최 : 지식경제부
● 후원 : 교육과학기술부 행정안전부 환경부 국토해양부 중소기업청 특허청
● 주관 : 한국표준협회

ISSN 1739-2950
December 2010 | Vol. 78
Chairman | Han Kon-ju
Publisher
Kim Tae-sub, Dr. Cho Sung-kap
President
Chung Youn-soo (Monica)
Lim Se-jong
Special Advisor
Dr. Shin Kook-hwan, Dr. Yang Seung-taik
Dr. Kim Hak-su, Dr. Youn Hwa-Jin
Dr. Park Ho-gun, Dr. Kim Wan-soon
Advisor
Cha Joo-hak, Lee Sung-man,
Lim Kyung-hee
Editor In Chief
Monica Chung
Supplement Director
Kim Joo-hyung
Copy Editor
Jennifer Thayer
Managing Editor Chun Go-eun (clair)
Staff Writer Lee Kyong-hwan
Assistant Editor Nick Antolini
Staff Reporters
Yeon Choul-woong, Kim Yearim, Natasha Willhite
Lee Kyung-min, Daniel Ko, Song Kyu-yeol,
Lee Si-young, Yoon Yo-tam, Steve Kwak,
Kim Sun-hong, Park Se-jin, James Lee
Realtime News Team
Oh Hae-young, Lee Chung-moo
Jeon Kyung-sook, Koo Won-hum, Sam Roe
Columnists
Choi Sung, Ko Ki-wan
Kim Kyung-nam, Moon Kim, Park Se-jin
Lee Edward, Lee Jun-young
Freelance Reporter
Matthew Weigand, Tim Alper
Photographer
Shin Sung-won
Marketing Manager
Kim Jae-hwan
Knowledge Information Team
Chung Young-tae, Cho Hee-sang
Business Manager
Kim Chang-ho
Circulation Manager
Park Mi-jung
Administration Manager Kim Si-hwan
Sales Manager
Yoon Jong-jin
Publication Team Manager Ko Yeon-sang
Financial Auditor
Choi Eun-kyung
Financial Secretory
Cho Hye-kyung
Correspondents
N.America
Illinois | Steve Kwak, Yoon Yo-tam
Boston | Kim Sun-hong
New York | Park Sejin, Kim In-sik
Wasington D.C. | Lee Jun-young, David J.Ahlgren
San Fransicso | Seth Hutchinson
Europe
Germany | Agnieszka Wykowska
France | Mario Mongilardi
United Kingdom | lgor Verner
Southeast Asia | Lee Jin-bok
Far East | Kim Moon-soo
China | Cathy Ding
Oceania | You In-kyung
SW Asia | Akram Koultakji
M.East | Chris Christodoulou
Magazine Design | Kim Seung-o
Precise and Accurate Surgery with Robodoc 26p
Korea’s Top 10 Technologies in 2010
Power of Software in the Era
of Smart Technology
North Korea’s Application Software
Development Centre - Pyongyang
How Has Korea Achieved
High-level Informatization So Rapidly?
Tablet Wars/Year of the Tablet
Galaxy Tab vs. Apple iPad
13th floor, iStation B/D, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of Korea (133-890)
Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0671 Fax: (82-2)3459-0656
www.koreaittimes.com
C o n t e n t s
Analysis
12 Consequences of an Intense National
Sport
14 Apple iPad vs Samsung Galaxy Tab
Debate
16 Is the Advanced Cell Phone Actually
Better?
17 Readers : Kindle or iPad?
Editorial
18 "A Serious Escalation"
Telecommunications 2010
20 Evaluation of IT 2010
Technology
22 Korea's Top 10 Technologies in 2010
Cover Story
25 Taking the Robot Industry to New
Heights
27 Precise and Accurate Surgery With
Robodoc
Currently, Chonnam University Hwasun
Hospital uses navigational methods and
Robodoc when performing nearthrosis
surgery and MIS. Just like those used in a
car, surgical navigation helps to find the
best possible path or direction for a more
precise and accurate operation.
Among the only three commercial surgical
robots approved by the FDA, Robodoc is
owned by a Korean company, Curexo
(http://www.curexo.com), and is the only
nearthrosis surgery robot in the world.
As the General Director of Chonnam
National University Hwasun Hospital and
the 2012 president of CAOS International,
Dr. Song Eun-kyoo has been planning to
promote the advantage and effects of computer
based surgery in order to further improve
orthopedics. Dr. Song expressed this
by stating “I believe such efforts will contribute
to Korean orthopedics. During my
one-year tenure in 2012, I will do my best to
improve this field in Korea."
Opinion
29 Power of Software in the Era
of Smart Technology
30 North Korea’s IT Application
Software Development Center -
Pyongyang
Business
32 Samsung's "Turningpoint"
Software | World Best Software
34 5 Consortiums Selected
for World Best Software Project
Interview
36 How has Korea Achieved High-level
Informatization So Rapidly?
Overseas Sales/Distribution Agents (Reference: www.koreaittimes.com) | Korea IT Times Guide. Published by Korea IT Times Tel: (82-2)3459-0664/0621/0678/0671 | Fax: (82-2)3459-0656
13th floor, iStation Building, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of Korea (133-050) | http://www.koreaittimes.com | E-mail: info@koreaittimes.com | Under the pertinent
registration No. RA-09536 on Oct.2, 2003 | Advertising Tel: (82-2)3459-0671 / 0678 Fax: (82-2)3459-0656 Subscription & Circulation Tel: (82-2)3459-0678/0671 | Subscription Rate by Air Mail
| Newsstand in South Korea: US$ 10.00(12,000 won)per copy | Within South Korea: US$110.00 (132,000won) per year (12 issues) | Asia: US$ 150.00 per year (12 issues) | N.America, Europe
and Middle East: US$ 200.0 per year (12 issues) | Africa, Central and South America and South Pacific: US$ 225.00 per year (12 issues)

RFID/USN
39 RFID/USN Korea 2010 Presents
the Mobile RFID
48 RFID/USN Takes Smart Life
to New Heights
84 Korea Aims to Take 20% of the
Global RFID/USN Market Share by
2018
Academia
40 Daegu Cyber University Supports
IT Education for Developing
Countries as Part of the G20 Agenda
u-health
42 A New Paradime of Medical System
Speech
44 Inevitable Transformation
into a Smart Society
46 Changing the Development Paradigm
of Information Communication
Forum
50 Lecture at IPAK Breakfast Meeting:
The Future of Mobile, Web or App?
Event | Seoul Motor Show 2011
52 Seoul Motor Show 2011 Sneak
Preview
Top of the Line in SME
54 32-inch Full HD LCD SME Products
on a Roll
56 Drivers on the Road with Full Time
Witness
58 CCTV or Guard Dog, That is the
Question
SME
60 SMBA Opens Its Arms to the World
62 New Idea Goods
Events | Expo 2012 Yeosu Korea
76 The Living Ocean and Coast, Expo
2012 Yeosu Korea
Events Sketch
78 AECF 2010 Discusses Asia's Role
in the Global Crisis Recovery Period
86 RFID/USN Korea 2010 Shows
Market Expansion
88 G20 Seoul Summit 2010
90 2010 The Night of Robot Industry
Trade
80 Korea to Become G7 by 2015
81 Muslim Market Emerges
as a New Global Target
Quality Management
82 KSA Holds the 36th National Quality
Management Contest
Column
91 Seoul Public Transportation: One of
the Best in the World
96 Green Light for Sustainability Starts
from Education
Leisure
92 Tourists and Skiers Coming to The
Korea’s Most Friendly High 1 Ski
Resort
How to...
94 Taming the E-mail Beast
www.koreaittimes.com 11

Analysis
Consequences of an Intense
National Sport
We have heard stories or even had firsthand
encounters with addiction to various
entities, and no one can downplay the devastating
effects computer game addiction
has on users. Being fixated on the Internet
and online games has already become a
social problem in South Korea, the most
wired country in the world. It is often referred
to as "electronic narcotics" which in
some cases could be far more severe than
addictions to tobacco, alcohol or even
drugs. While addiction is typically associated
with substances, such as drugs or alcohol,
doctors recognize addictive behaviors
in gaming as well. In a WebMD feature
on the definition of addiction, psychiatrist
Michael Brody, MD. set forth the
following criteria:
Internet Cafe, an online heaven
12 KOREA IT TIMES | December 2010
1. The person needs more and more of a
substance or behavior to keep him/
her going.
2. If the person does not get more of the
substance or behavior, he/she becomes
irritable and miserable.
Compulsive gaming meets these criteria,
they become angry, violent, or depressed
and South Korea has seen its share
of incident after incident of tragic events
that occur where technology, specifically
video games and computer games are the
stimulus. One incident took place in
Busan when a 15-year-old middle school
student strangled his mother to death in a
fit of anger during an argument over him
playing games and then took his own life;
he was addicted to a violent combat, first
person shooter (FPS) game when this took
place. Another incident was when a 32-
year-old man died at an Internet cafe after
playing computer games for five days
straight with little food and few breaks.
Another shocking incident was when a
middle school girl was caught selling sex
to make money for online games. These
tragedies are only a few, but illustrate how
destructive their game addictions were.
These cases were not the first of its kind
in the nation. A man in his 20's killed his
mother who scolded him for doing nothing
but play Internet games. A month later
a couple let their three-month-old daughter
starve to death by feeding the baby only
once or twice a day, while being too preoccupied
with raising a virtual child (character)
in a role-playing game. Sadly, the unemployed
parents seemed to have put
their cyber child ahead of their reality.
Needless to say, technology has contributed
to the nation making its way out
from under the wings of other hegemonic
powers from all corners of the world, to
becoming the fourth strongest economy in
Asia, but it can't be without consequence.
IT has taken South Korea to great levels
and admiration for its standard of living
and economic resilience should be realized,
but is too much too fast a good thing?
An insurmountable amount of emphasis
is put on IT nationwide, and why not,
it has done wonders for the nation over the
years, making the nation recognizable for
all its IT glory. However, the addiction
should no longer be considered as just a
personal problem, in a country as wired as

Analysis
Korea, anyone is susceptible to cyber addiction. Cyber game addiction
not only destroys the players, but also brings about terrible
consequences for their families and society as the above cases illustrate.
Keith Bakker, director of Smith & Jones Addiction
Consultants said in an interview with CBSNEWS.com that,
"With addiction, the person is trying to change the way they feel
by taking something outside of themselves. The [cocaine] addict
learns, 'I don't like the way I feel, I take a line of cocaine.' For
gamers, it's the fantasy world that makes them feel better."
Too much gaming may seem relatively harmless compared
with the dangers of a drug overdose, but Bakker says video game
addiction can ruin lives. Children who play four to five hours per
day have no time for socializing, doing homework, or playing
sports, he says, "That takes away from normal social development.
You can get a 21-year-old with the emotional intelligence
of a 12-year-old. He's never learned to talk to girls. He's never
learned to play a sport." From what I understand there are remedies
for any kind of addiction for patrons willing to accept them,
but it seems that prevention is the best policy for tackling the
byproduct of advanced information and telecommunication (IT)
technologies. However, it is easier said than done. Right after the
starvation of the baby girl, the government came up with anti-addiction
measures, including software programs to limit users' access
time to online networks. It has also decided to offer educational
programs and counseling services to 10 million people, including
school children, over the next three years.
Yet, such measures are not sufficient enough to help prevent individuals
from becoming victims of cyberspace and virtual reality
games. South Korea's status as the world's most wired nation
gives them the technical wherewithal to fuel their addiction.
According to the National Information Society Agency, the number
of addicts to online games is estimated at 1.9 million, or 8.5%
of the total Internet users. Minors show a much higher addiction
rate of 12.8%. The country boasts the fastest and most developed
broadband network on the planet, and more than 90% of homes
have high-speed internet connections. A lot of online activities are
popular in South Korea due to the fact that the country possesses
the world's fastest Internet connections. Combine that with
roughly 23,000 PC Bangs (online sanctuaries where, for a small
hourly fee, the real world gives way to a virtual one that some enter
only to find they are unable to leave) and you have a driving
force behind a gaming industry worth an estimated USD $2.5 billion
and involves nearly 30 million people. That's perfect for playing
online games which a lot of South Korean kids do. There's a
growing fear of South Korean children becoming addicted to the
Net. As a result of these misfortunes due to video game addiction,
the Korean government implemented a ban on the amount of
time one can play certain games continuously and as for children
under the age of 18, PC Bang operators are not allowed to permit
them to play games between the hours of midnight and 9am.
Some critics say that imposing a curfew on video games, they are
attacking a symptom, not the root of the problem. They point out
that Koreans work by far the most among the 30 countries in the
Organization for Economic Cooperation and Development, an
international body which consists of the world's richest countries.
In addition to that, parents often pressure their children to study
at intensive hagwons late into the night, which is another factor,
experts say, which creates stress and has contributed to the country's
gaming addiction problem.
Some teenagers have been exploiting loopholes to play games
which are restricted to adults and manipulate their way around
curfews by signing up using their parent registration number. To
better enforce its midnight gaming ban, the government may start
fining parents who's ID numbers are being used by their children.
Still with many gamers clamoring over the release of new games,
government officials may soon get inundated as they try to put
some restraints on the this intense national sport.
Gaming Detox
Computers have become integral to everyday life, as well as
many jobs, so compulsive gamers can't just look the other way
when they see a PC. Treatment for this type of addiction is similar
to the way one would detox from other addictions, like food addiction,
food is everywhere, you must learn to live 'with' it.
Because video game addicts can't avoid computers, they have to
learn to use them responsibly. Bakker says that means no gaming.
As for limiting game time to an hour a day, he compares that to
"an alcoholic saying he's only going to drink beer." Bakker says
the toughest part of treating video game addicts is that "it's a little
bit more difficult to show somebody they're in trouble. Nobody's
ever been put in jail for being under the influence of [a game]."
The key, he says, is to show gamers they are powerless over
their addiction, and then teach them "real-life excitement as opposed
to online excitement."
Jennifer Thayer/ info@koreaittimes.com
“By reading the
Korea IT Times, you are
already becoming a more
successful business person.”
www.koreaittimes.com 13

Analysis
Apple iPad vs Samsung Galaxy Tab
14 KOREA IT TIMES | December 2010
Many experience the same dilemma when trying to update their latest technology
needs. Since the Samsung Galaxy Tab was introduced this month, the
options for slick, thin, and highly portable computing devices has grown passed
just the Apple iPad. However, there are distinct differences between these two
that could greatly impact user experience. It is not as simple as a change in
memory capacity or any of the basic specifications.
First, the most obvious difference is the size of the iPad and the Galaxy Tab.
The Galaxy Tab is slightly smaller than the iPad; the Tab has a mere 7 inch display
screen and the iPad has a whopping 10 inch display. If looking for a system
that is on-the-go and small enough to fit into a pocket, the Samsung's Galaxy
Tab is an obvious pick. Although, a larger display would be preferred by those
who watch movies, so the iPad would be the best pick in this respect.
For the picture and video-creating lovers, there is no question that the Galaxy
Tab is the right choice. Equipped with two cameras, facing forward and backward,
the user is able to engage in video chatting and also take pictures using either
of the cameras. Unfortunately, the iPad is not equipped with a camera, so
for those who need to have a camera, the Galaxy Tab is a must.
Ever have the urge to multi-task? The Galaxy Tab gives the user the ability to
run multiple programs simultaneously with its Android operating system that
gives access to large amount of apps. However, it is rumored that this significantly
slows down the speed. Right now, the iPad is not capable of this, but
Apple has promised to make an upgrade in software to accommodate its users'
demands. Although the Galaxy Tab has this ability, most technology lovers enjoy
the software on the iPad more.
The competition between Samsung and Apple is high; the availability of features
and the reduction in price will be a result as new versions come out. Give
these companies advice by submitting suggestions to us. Which product has the
most potential and which are you more likely to buy?
Comparing
Samsung Galaxy Tab and
Apple iPad Specifications
Processors
Both devices run on similar processors due to being based on the same family
of chipsets. There is no winner or loser when it comes to the processor.
Samsung Galaxy Tab boasts the 1 GHz ARM Cortex A8 Hummingbird along
with the PowerVR SGX 540 graphics processing unit, the same processor used
in the smartphone Galaxy S. Similarly, Apple is using the same processor found

Analysis
in its iPhone 4: 1 GHz A4 processor, a single Cortex A8 core coupled
with a PowerVR SGX 535 GPU.
Memory
Both Apple and Samsung have introduced different models to
help suit everyone's memory needs. Apple carries three models
while Samsung only offers two. Apple bases its models on memory
sizes of 16 GB, 32 GB, and 64 GB. Samsung carries the two
lower levels of memory as Apple; however, it currently does not
offer the 64 GB. An important note: the Galaxy Tab features an
internal flash memory slot that can expand the storage by 16 GB
or even 32 GB. Basically, the Galaxy Tab has just as much potential
as the iPad and is more than likely to keep at a lower price
since the built-in memory proves to be more expensive than
microSD card.
Internet
What one tablet lacks when it comes to internet experience, the
other boasts. Yet, it seems that both have not fully recognized
what makes the experience the 'best' for users. Samsung's Galaxy
Tab uses Adobe Flash 10.1 which Apple's iPad lacks. It is obvious
that most sites run on Flash which helps give the Samsung an accurate
display of websites. However, the Adobe Flash slows
down the loading speed enough to significantly change the user's
experience from good to bad. Apple's focus for the iPad appears
to be the speed. It does well in this aspect by clearly displaying a
smooth performance and responding quickly to the user's touch.
However, not having the Adobe Flash definitely places it at a disadvantage
when it comes to accessing most websites.
Battery
The battery life that gets a thumbs up is definitely the iPad,
which keeps a running time for up to 10 hours. Although the differences
in batteries are not clear, the Samsung Galaxy Tab is only
capable of running for up to 7 hours. The iPad carries non-removable
lithium-polymer battery as the Galaxy Tab contains a
4000 mAh battery.
Natasha Willhite/ info@koreaittimes.com
www.koreaittimes.com 15

Debate
Is the Advanced Cell Phone
Actually Better?
Convenient and Instant
For many people, there is no rush to
grab their phone when it rings. Typically,
the sound is just an alert for an incoming
text message. If busy with other things, it
is easy to simply ignore the text message
until there is a spare moment to read and
respond. No longer do we need to look at
our caller ID and dread what is waiting for
us on the other side. With text messages,
all of the information is usually listed in
the first text. Corresponding back and
forth is easier with fewer interruptions or
distractions we may experience while on
the phone with someone. The time and
place for texting or mobile browsing is not
limited like with phone conversations.
How often do we see a person in a quiet
place pull out his or her phone to speak on
it? It is common courtesy to cause as little
inconvenience to others as possible, so the
best option seems to be through voiceless
means: text messaging or emailing via mobile
web. It is also easier to use text messaging
in loud environments. It is natural
for people to ignore a phone call when in a
loud place because it is obvious that the
person will not hear what is said. Instead,
texting this person explaining the situation
and asking what he or she was going to
say is more reasonable. There are no more
headaches of trying to find a location in
which you can hear each other. The conversation
is less strained because no one is
screaming at one another to be heard.
Demanding and Distracting
It is not a secret that after someone
sends a text, he or she is expecting the person
to reply shortly. It is even to the point
that if it exceeds about 10-15 minutes, the
person will consider it rude or being ignored.
Basically, there is a list of unwritten
etiquette related to this type of correspondence
that could drive a person insane!
There are people who actually get offended
by this inaction even without knowing
the reason the person has not yet replied.
Thus, text messaging or emailing through
mobile browsers is demanding! Say 'good
bye' to free-time. Say 'hello' to the tension
between people that could be enough to
kill any bit of happiness.
Ever sit in a meeting or a classroom and
hear annoying ringtones or vibrations? If
that's not enough, many people will proceed
by taking out their phones and start
text messaging even during important moments.
Although this person is not speaking
out loud, it is just as distracting, especially
for the people closest to him or her.
Think about it, this may be the reason that
many companies and schools are banning
mobile phone use. Consequently many
people may follow cell phone etiquette,
but have issues following common courtesy.
For the average person, cell phones
can be distracting. Cell phone use can be
addicting when you know that anything
and everything is at the tip of your fingers.
It is a way that we can get ourselves out of
'boring' moments which consequently
tend to be the most important. These are
the moments when we find ourselves
thinking, "I wish I listened to.." or "I wish
I remember what he said." Everyone has
these moments.
Natasha Willhite/ natasha@koreaittimes.com
16 KOREA IT TIMES | December 2010

Debate
Readers :
Kindle or iPad?
Currently Apple is selling its iPad at the
starting price of $499. As a small computing
device, it has many features; however,
it is cutting into the e-reading market
through its iBooks feature. A popular e-
reader, Amazon's Kindle, is known for its
thin book-like appearance and simple features.
It has a current affordable price starting
at $139. This device takes the experience
of reading and cuts down on the bulk
of the book. Recent research by Change-
Wave suggests, "A sizable 93 percent of
Kindle owners are more likely to read
books on their device, compared with 76
percent of iPad owners." A competition
that was not foreseen, these two devices
marketed at separate target groups which
over time have emerged. Another finding
by this research shows that iPad owners
are almost five times as likely to read other
forms of writing as kindle users. This is another
discovery that comes as no surprise
to many. Kindle was first designed with
books in mind while iPad is for more of
the active people on-the-go. The real question
remains, "Which is the better e-reader?"
The answer, "It depends!" Each device's
strengths vary by individual. After
careful analysis, the list below reveals typical
perceptions of strengths on both sides.
iPad
● Touch screen- life-like book experience
with page flipping by the flick
of a finger
● Beautiful images and resolutionstriking
color and definition
● Words, pictures, audio, and video in
one- a complete reading experience
Kindle
● No glare experience- just like a real
book, it contains no LCD
● Fabulous battery life- charge lasts
for up to a month
● Simplicity- no setup or software involved
● Massive storage- like a small sized
library consisting of 3,500 books
● Free 3G network access, instant
book delivery, and worry-free
purchases with backup
When it comes to reading, my preference is the Kindle. It contains all the features of
e-readers such as dictionary, voice-over, page-orientation variety, and compatibility
with PDF files just like the iPad. However, the book reading experience seems more
life-like with its simple design and features. Like previously mentioned, it takes the bulk
out of the book!
Natasha Willhite/ info@koreaittimes.com
www.koreaittimes.com 17

Editorial
"A Serious Escalation"
18 KOREA IT TIMES | December 2010
N. Korea's attack on Yeongpyeong Island
Seoul, November 24, 2010--In wake of
North Korea's artillery bombardment of
the South Korean island Yeonpyeong on
Tuesday November 23, the nation is on
edge. Analysts are referring to this situation
as 'a pattern of aggressive actions' by
the communist government when it feels
under stress or threatened.
The South Korean military went to "crisis
status" and threatened military strikes
to the North after they fired dozens of
shells at the South Korean island, killing
two South Korean soldiers and setting off
an exchange of fire in one of the fiercest
clashes between the two sides in decades.
The South Korean Defense Ministry said
that in addition to the two soldiers who
were killed, 15 other soldiers and 3 civilians
were wounded.
The chief presidential spokesman,
Hong Sang-pyo, commented that
President Lee Myung-bak would assure "a
strenuous retaliation" if there was any further
provocation, as the government officials
met with security-related ministers
and senior aides in the underground situation
room at the Blue House.
The official North Korean news agency
said in a brief statement on Tuesday night
that the South "recklessly fired into our sea
area." The attack on Yeonpyeong came as
70,000 South Korean troops were beginning
an annual nationwide military drill
called 'Safeguarding the Nation'. The exercise
has been harshly criticized by
Pyongyang as "simulating an invasion of
the North" and "a means to provoke a
war." American officials said the South's
military exercise had been announced well
in advance, and should not have come as
a surprise to the North.
Yeonpyeong Island sits just two miles
from the Northern Limit Line, the disputed
sea border which the North does not
recognize, and only eight miles from the
coast of North Korea. A garrison of roughly
1,000 South Korean marines and nearly
1,600 civilians occupies the island; fishermen
make up most of the civilians there.
This incident instigated a fleeing response
of over 200 residents by ferry or fishing
boat from Yeonpyeong Island to the mainland
town of Incheon, South Korean news
media reported.
Artillery conflicts between the two
countries have not been unusual in recent
years, but Pyongyang's attack on a civilian-populated
target was different from
previous moves. They usually take the
form of military clashes in disputed waters
around Yeonpyeong Island. North and
South Korean warships have fought in
these waters three times since 1999. The
most recent clash came last November,
when an exchange of fire damaged patrol
vessels of both nations.
Their already tense relations have worsened
causing what John Swenson-Wright,
an expert with the Royal Institute for
International Affairs calls "a serious escalation."
Although the North and South
have clashed at sea before, most notably
was the sinking of a South Korean warship,
the Cheonan, which resulted in the
death of 46 sailors in March 2010. If the
sinking was the work of the North, it
would be the most lethal military attack
since the end of the Korean War in 1953.
Choi Jin-wook, a North Korea expert at
the Korea Institute for National
Unification, a research institute in Seoul,
linked the North's deliberate provocation
against the South to food aid saying "It's a
sign of North Korea's increasing frustration."
He added "Washington has turned a
deaf ear to Pyongyang and North Korea is
saying, 'Look here. We're still alive. We
can cause trouble. You can't ignore us.' "
The North's immediate desperation has

Editorial
Results of the November 23rd shelling
caused them to escalate, attempting to
take the South as hostage again.
As a result of this aggravation, what will
this latest "crisis status" do to the economy?
Recently we have been seeing U.S.
dollar rates decline, reaching closer and
closer to being one-to-one (or as close as
we can get) with the Korean won.
Tuesday's attack came too late to affect the
South Korean KOSPI stock market, but
next day outcomes showed that the won
took a beating, experiencing its biggest
one-day drop in several months and
touching a three-month low of KRW
1,170/US$ at one point, from KRW
1,126/US$ at the open. As for stocks, they
declined after North Korea fired artillery
at the South and Government bonds recovered
from its initial losses. This is a
blow to South Korea's otherwise booming
economy, one that might have credit rating
consequences. Shares on Wall Street
have declined since November 23rd resulting
in heightened uncertainty over the
conflict in Korea in addition to the debt
crisis in Europe which has sent investors
fleeing for safer assets. Traders have been
confronted with tensions on two continents.
The "economic war room" South
Korea's finance ministry set up is a 24-
hour emergency financial monitoring system.
Officials say they are scrutinizing
Korean indexes and if there are any moves
by credit rating companies and investors
they will supply "ample" liquidity if needed
to keep financial markets stable, and is
prepared to act to counter "herd" behavior.
Hopefully South Korea is conscious of the
impact of conflict on its financial markets
and its position as Asia's fourth-biggest
economy.
Lee Young Seong, a Seoul-based portfolio
manager with Korea Investment Trust
Management Co. said, "The shock is starting
to fade so the impact may be limited."
One can hope he is correct in stating this,
he then added "foreign and institutional
investors are seeing the plunge in stocks as
an opportunity to buy."
This sharp influx in currency (post the
North Korean attack on the South) keeps
the world market at bay once again, particularly
for Korea as the Korean economy
typically teeters on the status of the
American economy. Fortunately, recent
circumstances have prompted the central
bank to announce that it would act to stabilize
the markets if necessary. As a whole,
when you combine tensions in Korea,
debt worries in Europe, hedge fund investigations,
and a weak housing report;
there's a tremendous amount of bad news
to absorb. That's not going to encourage a
risky appetite for the populace.
“By reading the
Korea IT Times, you are
already becoming a more
successful business person.”
www.koreaittimes.com 19

Telecommunications 2010
Evaluation of IT 2010
It was roughly the end of last year when Apple's iPhone was
brought to the domestic market and fanned a smartphone craze,
bringing about a new 'mobile revolution' to an industry hungry
for something fresh. As the result, telecommunication firms started
changing their growth engines from wireless/wired communications
services to convergence and mobile businesses and developing
bases for them. This mobile revolution is expected to
earnestly bring about a new age of convergence.
'All in' to escape stagnation
The telecommunications industry, who is 'all in' to look for a
new growth power following the wireless/wired communication
market stagnation has concentrated on developing a new business
model for this year. KT has aggressively searched for convergence
services with other industries using telecommunication services
as a basis. As a result they were able to secure 1,700 cases of
proceedings in all areas of the 'smart 6' industry customer growth
strategy. They are expected to easily achieve their sales goal of 3.6
billion won in each area of industry, middle sized companies,
public, building, space and green services. SK Telecom has
earnestly started their new growth propellant 'Industry
Productivity Enlargement' project. Currently over 30 IPE projects
are in functional orbit, and there results are expected to be visible
by the end of the year. SK Telecom is backing IPE projects in the
education service platform, mobile office, middle mobile work solutions,
healthcare service platforms, smartbranch, total marketing
and M2M. LG U+ has set their goal to build the
basis to start their 'ascension from telecommunication
strategy'. They have proclaimed dominance
over the wireless internet market through the
world's largest ACN (AP Centric Network) infrastructure
construction. They have begun plans to
develop 100Mbps Wi-Fi infrastructure as well as
4G Long Term Evolution prematurely. Due to the
rapid growth of the smartphone market, telecommunication
companies are firing up their mobile related
businesses such as mobile office and smart
work. KT, SK Telecom and LG U+ has changed
their new growth engine to 'company management'
and started an aggressive development of mobile
business models such as mobile offices, smart walk
and mobile advertisements and is achieving some
degree of success.
The smartphone age starts
The smartphone craze was initiated by the iPhone and has infected
over 6,000,000 smartphone subscribers. By the end of the
year over 7,000,000 people are expected to switch over to smartphones
while next year the number should increase to
20,000,000. While the numbers of domestic smartphone users
were smaller last year at 840,000, there was an eightfold growth
to 6,260,000 last month. By company, the numbers were
3,400,000 for SK Telecom, 2,400,000 KT and 460,000 for LG
U+. Communication firms fought a fierce fight while releasing
various smartphones in competition to affirm smartphone users
who have a higher ARPU than conventional cell phones.
In addition, as the smartphone craze was growing, communications
firms expanded their wireless web to improve competitiveness.
Currently KT has the most Wi-Fi zones with 42,000,
10,000 and LG U+ has installed 5,000. In addition SK Telecom
and KT has provided a free wireless information center without
3G once the smartphone user presses the key at the door.
The tablet PC market has been ardently distributed and also provided
grounds for growth in the mobile industry. One industry official
stated that "If this year was the year for developing new goals of
convergence services and mobile business, next year will be the
year of using them and escaping from growth stagnation."
Chun Go-eun/ clairbear@koreaittimes.com
20 KOREA IT TIMES | December 2010

Technology
Korea's Top 10 Technologies in 2010
James Cameron's
movie Avatar
brought a new era
of 3D for our society
In 2010, the whole world has been captivated by James Cameron's movie Avatar and various Apple divices such as the iPad and
iPhone, which holds true for Korean industries as well. The 3D fever swept a variety of industries including movie, broadcasting, home
appliances, construction and other convergence fields. The iPhone and iPad, too, have completely changed the industry and it is no
longer simple to find conventional mobile phones. The Ministry of Knowledge Economy awarded Korea's top ten new technologies as
selected by an expert panel, at the Grand Intercontinental Hotel in Seoul, December 9th.
Among the ten products and technologies that won awards were: Samsung Electronics' Galaxy S, winner of the technology grand
prize; LG Electronics' Nano Full LED BLU technology; Korea Institute of Industrial Technology's eco-magnesium and eco-aluminum;
Hyundai Motor's front-wheel 6-speed automatic transmission;
Samsung Electronics' 30 nm-class 2GB DDR3 SDRAM; SK
Chemical's environmentally-friendly heat-resistant high-transparency
resin; Park Systems' XE-3DM; SKT's USIM/Micro-SD Card
with built-in Zigbee; Samsung Engineering's Ecopro PFC reduction
technology; and AMORE PACIFIC's oriental herbal products for
hair loss prevention.
Consumers show a keen interest in Samsung Galaxy S
LG Electronics showcases its Nano Full LED TV at KES 2010
Technology grand prize winner : Samsung
Electronics 'Galaxy S'
Samsung Electronics is charging at the global smartphone industry
with the Galaxy S as their weapon of choice for smartphone and
smartpad markets. Galaxy S adopted, for the first time in the world,
the 4-inch Active-Matrix OLED with a built-in touch panel, providing
optimum image quality even in the open air, as well as ultra-low
energy CPU, which allows for multi-tasking, and 3D graphic card.
In addition to the highly compatible OS and user-friendly Android
platform, Galaxy S also boasts Bluetooth 3.0 and wireless LAN that
has twice as high speed as typical LANs. Apart from the domestic
market, consumers in the U.S., Europe, and Japan are also showing
great response to the Galaxy S, which is expected to easily sell over
10 million before long.
Technology Gold Prize winner : LG Electronics
'Nano Full LED BLU'
Only 8.8mm in thickness, the Nano Full LED BLU won the gold
22 KOREA IT TIMES | December 2010

Technology
prize for its high contrast ratio and superb image quality. The Nano Full LED BLU obtains consistent lighting on its screen by converting
the light from 1,440 light sources, in case of the 47-inch model, into over 10 million lights through a nano-silk screen. Also, the
frame width was reduced to 12.5mm by placing LED over the entire surface. Such technologies are known to offer more realistic and
lively images for the viewers.
Hyundai Motor unveiled SantaFe with its 'front-wheel 6-speed automatic
transmission'
Technology Gold Prize winner : Hyundai Motor
'front-wheel 6-speed automatic transmission'
With growing concern for environmental issues including climate
change, Hyundai Motor's small and light 6-speed auto gearbox, an
essential part for the development of environmentally-friendly automobiles
won the gold prize. The 6-speed automatic transmission has
62 less components - hence, 12kg lighter and 41mm smaller - than
the existing 5-speed transmission, with a special layout for this product
developed by the company. Moreover, there is no need to
change the automatic transmission fluid, and also no oil level gauge
means less maintenance cost and higher fuel efficiency.
Technology Gold Prize winner : KITECH 'eco-friendly new alloy'
The Eco Mg and Eco Al developed by Korea Institute of Industrial Technology (KITECH) succeeded in blocking greenhouse gases.
Particularly, abandoning the use of SF6 in its manufacturing process and has allowed magnesium to be used as an eco-friendly material,
since SF6 used to be regarded as one of the biggest problems of magnesium despite its outstanding mechanical property. Eco Mg
and Eco Al can contribute to reducing the weight of automobiles, aircrafts, electronic devices, and even products used for leisure
sports.
Technology Silver Prize : The silver prize winners are as follows:
Samsung Electronics '30 Nano Class 2Gb DDR3 DRAM': reduces energy consumption by 65 percent, in comparison
to previous models, and provides optimum speed of 2.1Gbps.
Samsung Engineering's Ecopro PFC reduction technology : contributes to tackling climate change by efficiently
eliminating PFC, which has the highest global warming potential among six greenhouse gases announced by the UN and SF6.
SK Chemical's environmentally-friendly High Performance PETG Resins : uses vegetable-based materials.
Park Systems'XE-3DM (3-Dimensional AFM) : is an industrial automobile device used for accurately analyzing properties
of high-tech devices of nanometer sizes such as CD (Critical Dimension), LER (Line Edge Roughness), and LWR (Line Width
Roughness), etc.
SKT's USIM/Micro-SD Card with built-in Zigbee : This is the world's first micro-SD/USIM Card with built-in Zigbee developed
by the company.
AMORE PACIFIC's research on oriental herbal material for hair loss prevention : The company adopted this
state-of-art drug evaluation system to extract Thujaorientalis L, and proved its function for hair loss prevention, which was subsequently
approved by KFDA.
Yeon Choul-woong/ bruceyeon@koreaittimes.com
www.koreaittimes.com 23

Robotics | Cover Story
Taking the Robot Industry
to New Heights
It has been announced by the Ministry of Knowledge Economy
(http://www.mke.go.kr/language/eng/index.jsp) that the
government has initiated a promotional plan to intensively foster
Korea's service robot industry by making cleaning robots and educational
robots the focal point. A development plan has been designed
to jack up Korea's global robot market share from the current
10 percent to as much as 20 percent by 2018.
As of now, Korea's robot industry is 2.5 years behind other developed
nations in terms of technology. Therefore, the Ministry
of Knowledge Economy has ambitiously announced the service
robot industry promotional plan which consists of 10 tasks to support
overseas market entry, upgrade robot technologies and discover
sectors with a great growth potential. The Ministry of
Knowledge Economy will pour KRW 30 billion in 2011 and
handpick 10 key areas to speed up overseas market entry by
Korean robot makers. The promotional plan also contains market-specific
export strategies to boost robot exports, for instance,
surveillance robots will be mainly developed and exported to the
Middle East, robot maids for the elderly to the US and the EU,
and cleaning robots to China and Southeast Asian nations.
Meanwhile, to lead global standardization efforts, development
of standards for the robot convergence sector will be carried
through. In addition, to raising technological competitiveness, the
Best 8 Project (under which promising robot products are picked
to spur up the development of convergence technologies) will be
implemented. Additionally, the six highest value-added strategic
parts will be chosen to focus government support on locally producing
them at an earlier date. Furthermore, the Korean robot industry's
competitiveness will be ramped up by pushing for joint
R&D projects with advanced research institutions in the US,
Japan and Germany. To solidify the foundation of the robot sector's
growth, systemic efforts to nurture robot experts will be
made: so-called robot-meister high schools will be designated and
more robot R&D centers will be built at universities. What's
more, to spread knowledge on the use of robots, robot experience
centers will be run on a continuing basis and best robot contests
will be held. The reason why the Korean government is aggressively
pressing ahead with the promotion of the service robot industry
is because the global robot market, which has thus far revolved
around robots designed for manufacturing, is gradually
transitioning into a service robot-led one, realizing the urgency to
thrash out a government-level robot promotional strategy.
At the moment, the global robot market amounts to US $9.4
billion, of which the service robot market takes up a third.
Though the share of service robots is lower than that of robots
used for manufacturing purposes, the service robot market is
growing 38 percent annually. The service robot market is expected
to reach US$ 85.5 billion in 2018, dwarfing the market for robots
designed for manufacturing.
Source : Ministry of knowledgy Economy
Yeon Choul-woong/ bruceyeon@koreaittimes.com
www.koreaittimes.com 25

Robodoc successfully performs live operation

Robotics | Cover Story
Precise and Accurate Surgery
With Robodoc
Korea IT Times conducted interview with Dr. Song Eun-kyoo after the live surgery performance
Q: How do you feel right now, after performing live surgery with the
nearthrosis surgery robot, Robodoc?
A: I am glad that the surgery was successful and I would like to thank everyone
for their support. Also, I would like to add that the improved technology of
Robodoc made it easier.
Q: Tell us about how you predict the likely impact of commercial distribution
of Robodoc on society as a whole.
A: As you see, Robodoc is different from manual surgical operations. We reconstruct
the patient's status using 3D imaging before the operation, which allows
for a more accurate and precise surgery, as it consequently reduces error rates
and illustrates a better prognosis. Additionally, the public's perception of the
surgical method and means improved relative to two years ago. Although the
pace of distribution is slow due to its massive size and expensive cost, I believe
this technology will help to build a more ideal medical environment in terms of
time and safety, as more hospitals start adopting Robodoc.
Song Eun-kyoo, General Director of Chonnam National
University Hwasun Hospital and 2012 president of CAOS
International.
Q: Could you share with us where you utilize computer surgery at
Chonnam University Hospital?
A: Currently, Chonnam University Hospital uses navigation and Robodoc for
nearthrosis surgery and MIS. Just like those used in a car, surgical navigation
also helps to find the right path for a more precise and accurate operation. In addition,
all features of Robodc are automatic, for instance, as it cuts the bone on
its own, making it applicable to different areas.
Q: As the 2012 president of CAOS International, what plans do you have for the improvement of surgical operations?
A: I am planning to promote the advantage and effects of computer surgery in order to improve orthopedics in general. Such efforts
will also contribute to Korean orthopedics, I believe. During my one-year tenure in 2012, I will do my best to improve the image of
Korean orthopedics.
High accuracy and precision allows for no more than a one percent rate for re-operation
You must have seen it on TV, the entire process of a robot performing surgical operations was broadcast live to many relevant officials
and professionals who gathered at Chonnam National University Hwasun Hospital (http://www.cnuhh.com), in late November.
'Live surgery' is a term which refers to operations for open viewing and this particular one required a lot of confidence from the surgeon
in the operating room. Song Eun-kyoo (eksong@chonnam.ac.kr), General Director of Chonnam National University Hwasun
Hospital, performed a 'live surgery' at the Hwasun Hospital on November 26th.
Dr. Song was assisted by the nearthrosis operating robot, Robodoc, as he successfully performed an operation on a 77-year-old patient
who was suffering from degenerative arthritis. The first and only nearthrosis operating robot, Robodoc displayed an impeccable
www.koreaittimes.com 27

Robotics | Coverstory
performance with an improved user-friendly system which led to
a massive applause offered by doctors present at the surgical
demonstration from Korea and various other countries. "Good
afternoon, everyone," said Dr. Song, entering the operating
room, "This is a 77 year old female who has been complaining of
right knee pain for one year," before he began the surgery, with
his usual confidence, he explained to the audience that he will use
a "preoperative planning system based on the laxity prediction
technique" for the operation whose net results will be 5mm.
While performing a minimally invasive surgery (MIS), which allows
for a far smaller cut to the skin than typical surgery, Dr.
Song could reduce the operation time by treating the patient by
using the robot. By doing so, he demonstrated to the world how
precise and accurate the operation can be with Robodoc.
In the front line of such inspiring live surgery, Dr. Song is a
renowned knee joint specialist who was selected for a medical
documentary program that aired on EBS TV in August. He is also
noted as the top robot-assisted nearthrosis surgeon in Korea.
Moreover, he was appointed the 2012 President of the
International Society for Computer Assisted Orthopedic Surgery
(CAOS International), and has written more papers in the field
than anyone else in Korea. Currently, there are only three surgery
robots worldwide that are approved by the U.S. FDA and subsequently
made for commercial purpose, and it was Dr. Song who
consulted with the FDA for approval of Robodoc.
Robodoc was another hero of this successful operation.
Developed 18 years ago through collaborative efforts of IBM and
the University of California, Davis, in the U.S. Its first successful
nearthrosis surgery on a real person left a huge mark in the history
of medicine. Currently, the number of nearthrosis surgeries performed
by Robodoc is estimated to be 7,000 in Korea and 27,000
worldwide. Robodoc's system consists of a workstation called
Orthdoc, and Robodoc which has a robotic arm. Orthdoc reconstructs
a CT image in 3D as it plans the operation, then proceeds
with a simulated operation, based on which Robodoc later cuts
the bone with great precision. A re-operation rate of less than one
percent makes evident the precision and accuracy of the robot.
Among the only three commercial surgical robots approved by
the FDA, Robodoc is owned by a Korean company, Curexo
(http://www.curexo.com/), and is the only nearthrosis surgery
robot in the world.
This was the second open nearthrosis surgery assisted by the
robot; the first was also held at Chonnam University Hospital in
2008 when Dr. Song introduced the robot surgery along with
conventional manual operation. At the moment, Robodoc is taking
part in the robot application division of Ministry of
Knowledge Economy's Smart Project, the government's effort to
produce Korean-made robots.
The live surgery performed by Dr. Song and Robodoc this time
bared huge significance, particularly when the government announced
their determination to promote the development of the
Korean robot industry for the global market. In particular,
Robodoc, which has 24 patents under its belt, is expected to take
lead in such a move, and Dr. Song Eun-Kyoo, 2012 President of
CAOS International will also play a vital role in the development
of Korean and global orthopedics as well as computer and robotassisted
surgical operations.
Kim Yearim/ yearim@koreaittimes.com
You can get
more information
by visiting at
http://www.curexo.com
or
www.robodoc.com
and by contacting to
Ms. Kayla Yoon,
marketing PR manager
of Curexo
(noelle@curexo.com)
Robodoc Successfully performs live operation
28 KOREA IT TIMES | December 2010

Opinion
Power of Software in the Era
of Smart Technology
By Ahn Hyun-ho/ ahnhh@mke.go.kr
Ahn Hyun-ho, Vice Minister for Industry and
Technology of Knowledge Economy
The industrial buzzword of the year
should be 'smart'. From mobile phones to
automobiles, a wide range of machines became
smarter and changed the business
paradigm as the conventional concept of
'hard work' is now replaced by creative
and effective 'smart work' with the help of
IT devices.
The number of smartphone subscribers
is expected to reach seven million this
year, along with three million subscribers
for IPTV, a previous version of smart TV,
which signals the wide distribution of
smart devices. Apart from the IT industry,
major industries such as the automobile,
machine, and shipbuilding industries are
also jumping on the smart bandwagon.
For instance, a smart car is equipped with
dozens of electronic control units (ECU)
and mobile devices. The key to competitiveness
in the era of smart devices is the
software. The power of smartphones, such
as iPhone, is derived from their abundant
supply of application software, and the
success of ECUs that control a car lies in
the software. Despite the meager three percent
revenue share in the mobile phone
market, iPhone boasts a surprising 37 percent
of operating profit share, which
shows the enormous added value that software
brings. Particularly, the emergence of
new developing countries, including
China, make it more difficult to compete
solely based on 'cost competitiveness'. In
this situation, the software proves all the
more important as it creates added value
with which those developing countries
cannot easily catch up.
Although Korea's software industry has
20 years of history, the limited size of the
domestic market, due to problems like illegal
copying and the industrial system controlled
by a few companies impede its advance
in the global market. Also, a decreasing
pool of talent in the field is another
factor that is putting the country's competitiveness
at risk in the era of smart technology.
For those reasons, the government has
established strategies for the development
of the software industry, actively promoting
and restructuring the industry as well
as increasing investment. The World's
Best Software project, in particular, was
set up to help Korea's smaller software developers
grow and become global companies.
Other examples of the government's
efforts include SW Maestro school and
training program for industry professionals.
Fortunately, the environment is
changing into more favorable conditions
for such efforts. The success of iPhone
opened the eyes of many CEOs of major
corporations to the importance of software,
and the development of SaaS
(Software as a Service) technology, which
makes illegal copying difficult, in addition
to the growth of the mobile contents market
creating new opportunities.
Furthermore, success in the niche market
boosted software exports, resulting in over
one billion dollars for the first time in history.
In order for Korea to become a software
leader, we first need to build a system
where companies can grow based on ample
domestic demand and overseas expansion,
talent and investment naturally flow
into those developing companies, and also
where investment in human and material
resources, such growth does not only influence
the software market, but also other
related industries.
Huge demand for embedded software
and industry-specialized software make
such systems highly plausible. I believe the
software industry will grow much further
with the government's continuous investment,
consumers' awareness of intellectual
property, and efficient infrastructure. 2011
could well mark the beginning of such
change.
www.koreaittimes.com 29

Opinion
North Korea’s IT Application Software
Development Center --
Pyongyang Information Centre (PIC)
ByChoiSeong (sstar@nsu.ac.kr)
Dr. Choi Seong, Professor of Computer Science at Namseoul University
Inter-Korean relations have recently gone from bad to worse in
the aftermath of the Cheonan torpedo attack and North Korea's
recent artillery assault on Yeonpyong Island, November 23. A
thick cloud of nuclear risk is hanging over the Korean peninsula.
In addition, the thorny issue of disabling nuclear reactors between
the US and the North makes it very difficult for us to fathom the
future direction of the Six-Party talks. However, the fundamental
framework of the Six-Party talks is expected to remain in place
because a slew of consultations among the participating nations
produced pledges, concessions and other sorts of agreements. In
the end, I believe that the Six-Party talks could lead to a pickup in
inter-Korean exchanges. I have been writing about North Korea's
IT industry since the start of this year. In this installment, I would
like to introduce North Korea's major information and communications
institution. If the Choson Computer Centre (KCC) is
called the centerpiece of North Korea's IT R&D, Pyongyang
Information Centre (PIC) is the mecca of their software development.
The PIC, founded on July 15, 1986, was jointly funded by
the United Nations Development Programme (UNDP) and
Jochongnyeon (the pro-Pyongyang federation of Korean residents
in Japan). It is situated in Kyong-Heung dong near the
Botong River in Pyongyang.
The PIC was created as the Pyongyang Program Development
Company and changed its name to Pyongyang Electronic
Calculator Operator in October of 1988 and then again to
Pyongyang Information Centre (PIC) in July of 1991. As of
now, the best and the brightest of North Korea's IT talent is developing
various kinds of programs and devices at the PIC: nearly
300 IT professionals who graduated from the North's most
prestigious universities such as Kim Il-sung University, Kim
Chaek University of Technology and Pyongyang University of
Science and Technology (PUST), are on the payroll of the PIC.
On the overseas front, the PIC has its branches in China, Japan
and Singapore, where PIC IT experts are working on software
development, and has teamed up with foreign companies to
jointly develop software programs and expedite technology
transfers. The PIC, North Korea's major software developer, has
been at the vanguard of these following areas: language information
processing, machinery translation, document editing, global
IMEs (Input Message Editor), computer-aided design (CAD),
networks, database systems, fonts, multimedia, dynamic images,
etc. For instance, the PIC's database development taskforce
consists of about 40 IT experts who are all working on the development
of information management systems for production
lines, companies and other institutions. The PIC's publishing
group has been engaged in various R&D projects from the development
of Chang-Deok, a PC word processor, to DTP (desk top
publishing) systems for Mac computers. Last but not least, the
PIC's application software group is keen on CAD, virtual reality
and the development of project management devices. The PIC
has been developing a plethora of software products: embedded
software, CAD, image processing, Korean-language information
processing and systems, network management systems, multimedia
dynamic images, etc. The PIC's 3D CAD has been widely
employed by North Korean and foreign architectural design companies
and more sophisticated versions of it are coming out.
What's more, the PIC is ramping up its joint R&D efforts with
overseas IT developers with a focus on the development of diverse
image processing programs. Korean-language information
processing and systems are about developing the technologies for
character recognition, voice recognition, natural language processing
and primary retrieval while the development of network
30 KOREA IT TIMES | December 2010

Opinion
PIC-created Software Programs
Program Description
Details
Chang-Deok
A software program for document editing and e-publishing.
It works with various languages: Korean, English, Japanese, Russian, etc.
Dangun
A word processor that supports Korean, Japanese and Chinese.
Over 200 calligraphic styles of Korean.
It won the most esteemed award at the 11th National Software Program Competition
A software store located
in Pyeongyang, North Korea
Yongma
A spreadsheet calculation program for Windows
Electronic
Publishing System
An electronic publishing system for Korean, English, Japanese and Chinese
Recognition Automatic recognition program (the rate of recognition 97%)
Gohyang
Dul
San-Ak
A database management system (DBMS)
A two-dimensional computer aided design (CAD) system
A three-dimensional computer aided design (CAD) system
Intranet specifications
for Pyeonyang information center
Dam-Jing
A machinery translation program for Korean and Japanese.
It has 200,000 words in its memory. A 300 Kbite Korean text can be translated into
Japanese in just three minutes. It costs roughly US $20 per unit.
Body Type and Diet
Typing School
Samcheon-ri
Pyongyang
Chosen's History
and Customs
A health management system
A fun-oriented, learn-to-type program (Korean and English) designed to teach children
how to type faster on keyboards
A Choson atlas program
multimedia program designed for Pyongyang tours
A multimedia program
North Korea’s multi-languge
input system, Dangun
North Korea’s word processor,
Chang Deok
management systems includes fire walls, security solutions, encryption,
e-commerce, IC cards, instant messenger programs,
mobile game programs, etc. They are also working on the development
of multimedia and dynamic images: technologies for producing
3D materials, 2D cartoon production and the technology
for adding accompaniments to images are being developed. The
PIC's font development team has developed 300 Korean fonts
and a myriad of calligraphic styles for imported mobile phones
and dot fonts for PDAs.
The PIC has thus far scaled up its IT exchanges with overseas
information and technology companies as well as R&D institutions.
A case in point is the North-South joint venture, HANA
Program Center, which is located in Dandong-si in Liaoning,
China and was jointly invested in May of 2001 by the PIC and
North-South HANA Biz, a subsidiary of South Korea's Dasan
Network. Another showpiece of the PIC's effort for joint R&D is
the software development for fonts and Chinese character recognition
in collaboration with Soltworks (an e-publishing software
developer). On top of that, the PIC's IT exchanges with overseas
institutions have been on the rise.
As such, inter-Korean cooperation projects will serve as the driving
force behind the PIC's IT exchanges with South Korea. To
that end, non-military sanctions imposed on Pyongyang should
be eased, such as the Wassenaar Arrangement (a multilateral export
control regime (MECR) with 40 participating states) should
be eased to move US - North Korea relations forward and the
US's EAR (Export Administration Regulation) on the North
should be scaled back. Above all, IT-initiated unification of the
two Koreas should be preceded by pragmatic dialogues with the
North and North Korea's efforts for reaching out to other nations.
As of now, the North needs to draw up a future blueprint to embark
on phased cooperation with the S. Korean government and
companies in a bid to open its doors to the international community.
www.koreaittimes.com 31

Business
Samsung's
"Turningpoint"
As Lee Kun-hee, Chairman of Samsung, mentioned several
times before, "Samsung needs to become younger to compete in the
21st century." Samsung is now all set to be younger. How so? First
off, the prince of Samsung was promoted to the position of president,
in addition to the Strategic Planning Office making a come
back. Lastly, replacing a massive amount of heads of subsidiaries
are ways for pushing the company to a newly younger direction.
According to the firm, the company's promotion was about putting
innovative new people who can realize Samsung's vision and create
new drivers of growth. This exceptional reorganization is the chairman's
intention to respond to the Information Technology market
in a hurry as he leads the company to a software strong organization.
Samsung is ready for new
32 KOREA IT TIMES | December 2010

Business
Son promoted
to president
Lee Jae-yong, 42, son of
Samsung Group's Chairman Lee
was officially promoted to president
on December 3, 2010. It is a
sign of Samsung's efforts to further
progress in the succession plan
which is considered to be part of
Chairman Lee's vision of creating a
younger Samsung leading the conglomerate
by the next generation.
Lee Jae-yong will continue to assume
the chief operating officer
(COO) position at Samsung
Electronics. His current job as
COO makes him responsible for
the overall business of Samsung
Electronics. However, the range of
his role will expand across the
group not limited to only Samsung
Electronics. Rather, he will focus
on strengthening strategic relationships
with major customers in the world on behalf of Samsung
Group.
With this, Lee Boo-jin, 40 year old sister of Lee Jae-yong, was
named president and CEO of Hotel Shilla, and president of
Samsung Everland Inc. from the current position, senior vice
president of Hotel Shilla and Everland. Also notable is the fact
that Choi Gee-sung, president and chief executive officer of
Samsung Electronics was promoted to vice chairman. Hereby,
the two-top systems led by Mr. Choi and Lee will be leading the
new Samsung in addition to Mr. Choi continuing his role as
CEO. Mr. Choi joined Samsung in 1977 since then; he is known
as a marketing expert. He increased Samsung's global market
share by 5.1 percent from 2006 to 2008 to 16.7 percent, making it
the world's second-largest handset maker. He is also credited with
successfully becoming the world's No. 1 TV brand in 2006. Based
on his career, he is ranked as a well fitter for ensuring the dominance
of semiconductor and strengthening new business.
Samsung's new plan for the future
Samsung has launched the "Future Strategy Department" for
preparing the next 60 years of Samsung. Kim Soon-taek,
Samsung Electronics vice chairman, was appointed to take the
lead. This is basically the re-establishment of the Strategic
Planning Office (SPO) which handled the group's diversity operations.
The Strategic Planning Office, in-house control tower, will
be in charge of managing group-wide affairs and plays a central
role for 'Samsung 100 years' focusing on searching for new
growth engines. Also, preparing and management succession to
Lee Jae-yong, recently promoted to president of Samsung
Electronics
Lee Jae-yong will be one of the important
missions of the office. With
Kim Soon-taek as the center, the office
is composed of 6 teams from
public relations to finance, economic
diagnostics, and personnel management.
To live down the scandal
which took place back in the day,
the office is now trying to make
management more transparent. In
April 2008, the office had to close
due to its corruption scandal that
led to the resignation of Chairman
Lee.
New business development
and innovation
Samsung C&T is ready for
change on a new level. Lee Haksoo,
who headed the strategic planning
office, was named an advisor
for Samsung C&T. As Chairman
Lee and advisor Lee ordered aggressive
management to Jung Yeon-Joo who is president and
CEO of Samsung C&T, Samsung C&T will be working as an advancement
guard with Samsung Electronics for spreading
Samsung throughout the world. Samsung C&T's overseas orders
for the first half of 2010 was KRW 4.763 trillion, more than double
the 2009 figure. According to an official from the company,
the future strategy of Samsung C&T is to make inroads into
India, Latin America and Africa. Samsung C&T plans to achieve
34.4 percent average annual revenue growth.
Samsung will also concentrate on the semiconductor and components
business. Jun Dong-Soo, vice president of memory marketing
of Samsung Electronics was promoted to president. As
Mr. Jun is recognized as the master of the memory business, the
memory business is expected to expand the gap between competitors
by concentrating on manufacturing products. Everyone
knows that a wind of change is blowing through Samsung, the
nation's biggest business conglomerate. There are high expectations
for the New Samsung. By reflecting on these expectations,
the group's shares rose from 2 percent to 4 percent. Samsung
Electronics rose 4.1 percent, Samsung C&T 4.6 percent, Hotel
Shilla 3.4 percent, Cheil Industries 2.2 percent. On this particular
day, shares of Samsung Electronics and Cheil Industries reached
an all-time high of KRW 894,000 from KRW 114,000 respectively.
It seems like the transition is going smoothly at the moment,
displaying much attention towards the new Samsung.
Kim Yearim/ yearim@koreaittimes.com
www.koreaittimes.com 33

Software | World Best Software
5 Consortiums Selected
for World Best Software Project
The Ministry of Knowledge Economy has selected five consortiums
to carry out the World Best Software (WBS) project, which
will be implemented until early 2013.
(http://www.mke.go.kr/language/eng/index)
"The five consortiums are the KAI consortium, in charge of unmanned
aircraft software; Infraware, for mobile software;
AhnLab, for security software; Infinite, for imaging diagnosis
software; and the smart card consortium, for transportation software,"
a ministry spokesman said. "The WBS project refers to a
large-scale software R&D project propelled by the government to
make Korea one of the world's best software powerhouses," he
added. He explained that small and medium-sized enterprises
(SMEs) will lead the WBS project with their developing software
and large companies will actively support the commercialization
of developed software.
"At the same time, intellectual property rights will be given to
software developers in order to prevent software companies from
being placed under the influence of large companies," he said.
The ministry announced the WBS project in seven fields
February of this year and a total of 14 consortiums applied for the
project. After screening their applications, the ministry finalized
five consortiums to participate in five sectors at this time. It plans
to finalize consortiums in the remaining two fields - hospital software
and automobile software - by the end of this year after receiving
more applications.
the development process will become a good example for future
software R&D projects." Commenting that the development of
core software armed with global competitiveness is a prerequisite
to improve the international competitive power of domestic manufacturing
and service companies, the spokesman said, "The ministry
is planning to propel a top-down project centering on major
industrial demands." "In line with this, the ministry plans to expand
the WBS project to such core software projects as mobile,
energy, and national defense necessary for domestic key indus-
Characteristics of selected consortiums
for the WBS project
"For active software development by SMEs, we selected consortiums
led by them. As a result, 82.7 percent of the government's
subsidies for the WBS project will go to SMEs, 14.8 percent
to non-profit organizations, and 2.6 percent to large companies,"
he noted. Meanwhile, large companies will participate in
the consortiums as a demand institution for successful commercialization
of software developed by SMEs. The spokesman mentioned,
"To speed up development of the world's best software,
the ministry will designate a software engineering center to frequently
check the process of all software development and implement
quality management on already developed software."
Cho Suk, Chief of the Growth Engine Department of the
Ministry of Knowledge Economy said, "I think that not only task
contents are selected this time, but also appraisal management of
34 KOREA IT TIMES | December 2010

World Best Software | Software
tries and advancement into foreign countries," he said.
Details of the WBS projects propelled
by consortiums
The KAI consortium, consisting of seven companies, including
Pixoneer, Young Poong Electronics, and Korea Aerospace
Industries, will develop standard solutions and test beds for unmanned
aircrafts.
"The consortium, which will receive KRW 4.5 billion as a state
subsidy, will develop common software solutions for both military
and private unmanned aircrafts and prepare a test bed for the
functioning of platforms and appraisal of safety," the spokesman
said. He added, "As aircraft advanced countries are strategically
using such technology from political and economic viewpoints
and prohibiting technology transfers to foreign countries, Korea
should develop such core software by its own ability."
Among the software to be developed by the consortium are automatic
flight controls, automatic pilot, unmanned software integrated
management systems, integrated test systems, hardware in
the loop simulation (HILS), and ground flight test inspection systems.
The demand for unmanned crafts is expected to reach 220
billion won during the five years from 2012 in Korea and 31 trillion
won in the world, the ministry noted. The Infraware consortium,
consisting of eight companies, including Infraware,
Innoace, and SK Telecom, will develop an open-type web platform
with a government subsidy of KRW 6 billion. "To provide a
variety of services suitable to a convergence environment, the
consortium will develop next-generation Web standard technologies,
including HTML5, CSS3, Widget2.0, and XHR LeveI 2;
middleware framework for the control of terminals and networks;
UI to support multi-screen; graphic library technology; Web
Sync, Web application framework technology for data and contents
sharing; and authoring tools for the development of Web applications
and library," he explained.
"Through the development of such technology, the ministry
plans to secure 12 percent of the domestic market share by 2012,"
he noted. The AhnLab consortium, comprising five companies,
including Ahn Computer Virus Research Center and KISA, will
develop a solution to detect and protect mobile malicious programs
under the government's financial assistance of KRW 3 billion.
"Owing to the growing worries which have arisen over new
mobile security threats in the wake of a rapid increase in the supply
of smartphones, the consortium needs to develop software
technology to inspect, cure and supervise mobile malicious codes,
and build an infrastructure to monitor and collect malicious code
samples," he said.
In Korea, the demand for smartphones is expected to soar from
KRW 1.4 trillion in 2010 to KRW 4.7 trillion in 2015, and the demand
for mobile security is likely to soar from KRW 4.8 billion to
KRW 22.3 billion during the corresponding period. The Infinite
consortium, consisting of 10 companies, including Infinite Health
Care, Seoul University Hospital and KT, will develop intelligence-type
imaging diagnostic and a therapy assistance system
with the state aid of KRW 2.5 billion. "The consortium will develop
an imaging diagnostics supporting system, which combines
computer help diagnosis and a disease reading system by using
advanced diagnostics equipment as CT, MRI and PET. Along
with this, it will develop an integrated system for the cooperative
diagnosis of enterprise-class hospitals," said the spokesman.
The smart card consortium, comprised of nine firms, including
Korea Smart Card and LG CNS, will develop AFC standard solutions
with a government subsidy of KRW 2 billion.
"The consortium will develop standard sizes for data disposal,
application systems and data interface, as well as solutions linked
with such global multimedia, including mobile phones, Paypass,
and the RF-EMV card," he added.
Kim Seung-o/ info@koreaittimes.com
www.koreaittimes.com 35

Interview
How has Korea Achieved High-level
Informatization So Rapidly?
There are plenty of easy-to-use songwriting applications in cyber
space," added Dr. Ahn.
Dr. Ahn obtained a bachelor's degree in economics (1965) and
a master's degree in public administration (1967) from Seoul
National University -- he made his first step towards Korea's IT
informatization sector by becoming a founding member of
KIST's computing lab in 1968. Dr. Ahn is a member of Korea's
first-generation of computer programmers and believes that historians
need to learn about IT to add new chapters to history.
Such beliefs have led to efforts toward ramping up Korea's level
of informatization and a myriad of feats in IT development.
When asked by foreign reporters about how Korea has so
rapidly achieved such high-levels of informatization, he always
responds with, "There is no royal road to informatization. To enhance
the level of informitization in a nation, all the members of
that nation, from the head of state down to grass roots should get
familiar with IT.
Dr. Ahn Moon-suk, former Chairman of the Presidential Special Committee
on e-Government and Professor Emeritus of Korea University currently.
When the world first saw Korea lay the groundwork for an e-
government in 2002, former President Kim Dae-Jung said to Dr.
Ahn Moon-suk, then Chairman of the Presidential Special
Committee on e-Government said at a ceremony held at the Blue
House, "There have been a handful of good days in my life, and
today is indeed one of them." In the meeting between Korea IT
Times and Dr. Ahn Moon-suk (ahnms@korea.ac.kr), Professor
Emeritus of Public Administration at Korea University, who
played a pivotal role in opening the way for Korea's IT informatization,
Dr. Ahn unexpectedly gave us his essay books and collections
of poems, talking voluntarily about his favorite poems, essays
and music. "At the end of my lectures, I would ask students
to write a poem. I know it may not be their cup of tea, but when I
read their poems, I was surprised to find many that there were
well-written. So I consolidated their poems into a book and published
it. When I gave my students copies of the book, they loved
it," said Dr. Ahn as he chuckled. "Writing poems is a good way
for students to be freed from the loophole of old ways of thinking.
In the near future, I will compose songs by using my poems.
The foundation of informatization began
at the end of the 1960s
At the end of the 1960s, when Dr. Ahn started to work with
KIST (Korea Institute of Science and Technology), there was
only one computer manufactured by the Japanese company FA-
COM. The computer was based on an assembler language which
was difficult to learn and to use. KIST installed Korea's first mainframe
computer, CDC 3300, one of the largest computers in Asia,
setting a milestone in broadening Korea's computer user base.
CDC 3300 has the ability to use high level computer languages
like COBOL and FORTRAN which were easier to learn and use.
Ministers rushed to visit KIST to receive lectures as President
Park instructed his cabinet members to learn how to use computers
for their work. With a favorable atmosphere, Dr. Ahn started
to teach COBOL and FORTRAN at KIST, bearing in mind that
the world's familiarity with computers would advance along with
the dispersion of computer usage. Those who were taught
COBOL and FORTRAN by Dr. Ahn disseminated their computer
knowledge through providing lectures to others. During this
process, Korea's computer user base was continuing to grow.
"At that time, there was no computer center in the government.
KIST provided necessary facilities and human resources to implement
a computer using system in their facility. For example, for
the budget office, government budget officials worked day and
36 KOREA IT TIMES | December 2010

Interview
night using abacuses to draw up budgets during that time. So I developed
a computer program for budget formulation with the persons
who were selected among the budget officers to receive my
lectures on COBOL and FORTRAN. In the early 1970s, the
computer program for budget formulation finally replaced abacuses,"
said Dr. Ahn.
Building of the first data communication
systems
Development of Korea's first data communication system was
also the work of Dr. Ahn. At that time, people had to print out
documents at the computer center and travel to places where people
worked to hand deliver documents. Dr. Ahn's team installed
computer terminals that could read data and print output at the
'remote' area of the budget office at the Economic Planning Board
in Gwanhwamun, connecting to the KIST mainframe computer
located in Hongneung. This was a historic event. Even President
Park attended the opening ceremony. Korea succeeded in data
networking regardless of the poor condition of the telephone line.
Many useful programs like the property tax billing system was
developed by local government officials who were selected and
trained by Dr. Ahn's KIST team. Indeed, he pioneered computerization
at local self-governing entities.
Dr. Ahn said, "To go off on a tangent, local government officials
were selected based on their IQ scores. Then, how did we select
computer persons in addition to the IQ test? It may sound
funny, but we preferentially picked those who were good at
baduk, an ancient board game for two players. This is because we
thought good baduk players were good at reading numbers and it
would contribute to their knowledge of comprehending computer
programs," he said laughing. In 1972, he was picked as a recipient
of the US State Department's East West Center scholarship. He
received a master's degree in computer science in 1974 and a doctorate
in resource economics from the University of Hawaii in
1977. His academic advisor was Professor Norman Abramson
who invented the packet radio broadcasting concept. He then returned
to Korea to spearhead the nation's push for e-government.
When he returned to Korea, administrative procedures were very
user-unfriendly: to export goods, exporters had to visit government
offices where necessary documents were kept.
Administrative costs were enormous. To ease the burden of exporters,
Dr. Ahn, with the help of the Economic Planning Board,
set up experimental computer networks in Chungcheongbuk-do
to computerize the local government's work. It was similar to the
current G4C information system we have these days. With the
project, people could technically obtain official documents in remote
areas. Dr. Ahn lamented, "Despite such efforts, there were
so many regulations and red tape that prevented a nation-wide
dispersion of the system: laws required copies of official documents
to be stamped with the seal of the head of the municipality
where the document was located. If that law had been revised at
that time, Korea' e-government system would have been put in
place much faster."
CDC3300 shown from the above picture is the same model which has been installed in KIST as korea’s first mainframe computer.
www.koreaittimes.com 37

Interview
Innovative informatization was achieved under
the leadership of President Chun Doo-hwan
In the 1980s, when President Chun Doo-hwan was in office, a
tumultuous period in Korean history was taking place, the
progress of innovative informatization was made faster than in
any other era. To promote an informitization-oriented mindset,
the subject matter of information systems theory and computerization
theory were included in national exams such as the fifthranking
civil servant exam. In addition, the National Computer
Network Coordination Committee was set up in the Blue House
and the chief of staff headed the committee to consolidate five national
computer networks. Dr. Ahn said, "As of now, Korea's online
banking system and integrated computer network systems
are very convenient compared to those found in developed nations.
Those who have experienced Korea's online banking system
would find it inconvenient to use other nations' banking system,
such as people having to wait in long lines to get services at
banks." "From a historical point of view, the foundation for today's
convenient, user-friendly banking system was laid under the
leadership of former President Chun Doo-hwan. At that time,
five national networks such as government administration, national
defense, national security, education and finance were built
to pave the way for today's advanced computer networking system"
said Dr. Ahn.
He continued, "The groundwork for the development of personal
computers was also laid during the same period. To localize
PC hardware, a Korean computer manufacturer developed the
first PC based on the US's PC design. It proved to be unsuccessful
due to inadequate tests. After that, the Korean government provided
PC manufacturers with general information and encouraged
them to develop PCs. When PC manufacturing companies
presented their computers on the market, the Korean government
picked the cream of the crop. In the end, some domestic companies
succeeded in developing Korea's second-generation PCs."
High-speed Internet connection projects were
implemented in full swing when both President
Kim Young-sam and President Kim Dae-jung
led the nation
In 1993, when President Kim Young-sam, the first civilian
President of South Korea, held the reins of the Korean government,
Dr. Ahn was a member of the Government Restructuring
Committee and helped in efforts for creating the Ministry of
Information and Communications; he worked towards building
high-speed Internet networks across the nation. High-speed
Internet network projects and national database projects were
earnestly carried out in 1998 when Korea, under the leadership of
President Kim Dae-jung, was in the grip of the 1997 Asian financial
crisis. As part of national policy aimed at lifting Korea out of
the 1997 Asian financial crisis, funds for unemployed youths increased
by cutting wages for civil servants. The money was used
for building various government databases. The databases turned
out to be very useful in building the e-Government sector later on.
Dr. Ahn said, "Credited with my IT achievements during the
tenure of President Kim Dae-jung, I was invited to give a special
lecture on 'how to successfully manage the government committee'
at the transition committee meeting for President Roh Moo-
Hyun. The Roh Moo-hyun administration expanded the original
e-Government's 11 projects to 32 areas. Brown University ranked
Korea as the winner of the e-Government evaluation. This year,
the UN finally listed Korea as the top nation in the e-Government
evaluation report. "It was rather unfortunate for Roh Moo-hun's
administration to be negligent in software development policy"
said Dr. Ahn who prepared the IPTV law as the chairman of the
government digital convergence committee for the administration.
Resurgence of the software industry,
an opportunity is presenting itself
"2010 is a year of contents and applications. What are the characteristics
of this new era? They can be explained by referring to
the term "prosumer". People develop their own computer programs
and share them with others. We are entering a new era of
e-Government in Korea. To take full advantage of this, the government
should play an important role. The government has to
create and maintain an adequate database for users who want to
develop their own services. The government should have computer
programming training centers. By doing so, we can jack up
the level of informitization in Korea and facilitate the renaissance
of Korea's software industry. This is what I call the concept of a
next-generation e-government" said Dr. Ahn. He went on to say,
"To that end, we need to create an environment where anyone
who wishes to learn computer programming can easily have the
opportunity for obtaining a computer education. It is just like in
the early 1980s, elementary school students who were taught basic
computer programs, created numerous programs. The general
public's heated interest in software we are witnessing right now
doesn't come often." Dr. Ahn, who is serving as Emeritus
Professor of Public Administration at Korea University and the
Chairman of the board of the Seoul Development Institute (SDI)
-- he assumed the positions of Korea University vice president
and chairman of the Korean Association for Policy Studies. In
addition, he advised the Korean government by serving as
Chairman of the Regulation Reform Committee, chairman of the
Broadcasting & Communications Convergence Committee and
chairman for presidential special committee on e-government.
Credited with taking Korea's informatization and e-government
to new heights, he was awarded an order of civil merit (Dongbaeg
Medal) for his contribution to informatization and an order of
public service merit (Blue Stripes) for his contribution to building
e-government.
Yeon Choul-woong/ bruceyeon@koreaittimes.com
38 KOREA IT TIMES | December 2010

Overview | RFID/USN
RFID/USN Korea 2010 Presents
the Mobile RFID
Kim Shin-bae (third from left), Vice Chairman and CEO of SK C&C and Kim Seang-tae (second from left), President of NIA are thrilled by the pharmaceutical information
service
Snap! Click! A smartphone is aimed at a Starbucks sign on the
street and its menu and history information is recieved. This year,
RFID/USN Korea 2010 suggested that RFID/USN technology
is already contributing to the lives of consumers' to secure their efficiency,
health, safety, and happiness. A smartphone reads the
barcode of Aspirin and informs the user of its expiration date, detects
authentication of liquor by tracing its history, and receives
complete milage information at the gas station after filling up.
This is only a few highlights of RFID/USN Korea 2010, the
world's biggest RFID/USN exhibition by far.
"Consumers are no longer satisfyed with only IT-aid efficiency
and productivity. What they are now seeking is a convergence between
IT and industries, or the creation of the new market that
has a direct impact on the growth of a company," Kim Shin-bae,
CEO of SK Telecom and the Chairman of RFID/USN
Association continued, "RFID/USN Korea 2010, in this sense, a
sight where diverse industries like automobile, pharmaceuticals,
steel, electronics, logistics, fashion, and energy converges with IT
infrastructure to envision a new market."
RFID/USN KOREA 2010, a bustling center of RFID/USN
business all over the world, was held at COEX, Seoul on
December 2nd. The 4-day event was hosted by the Ministry of
Knowledge and Economy and Ministry of Public Administration
and Security. The exhibition displayed how RFID/USN technology
can be applied and converged with new technology products,
solutions, u-City, and mobile RFID services in today's market.
RFID USN 2010 had 4 themes: u-IT convergence, solutions, new
technology and products, and international exhibitions.
The RFID/USN KOREA 2010 Convention is the biggest and
the most esteemed international RFID/USN convention with
160 companies and organizations participating (360 booths) from
USA, China, Japan, Germany, Taiwan, Singapore and Hong
Kong. About 30,000 RFID/USN related parties travel to the exhibition
from all over the globe.
Chun Go-eun/ clairbear@koreaittimes.com
www.koreaittimes.com 39

Academia
Lee Young-sae, president
of Daegu Cyber University
Daegu Cyber University Supports
IT Education for Developing Countries
as Part of the G20 Agenda
True Korean Wave, Daegu Cyber University
It has already been a decade since Korea launched its first cyber
university in 2001. In the era of knowledge and information, there
are currently over 90,000 students studying at 19 cyber universities.
Such phenomenal development was made possible by the efforts
of numerous people involved, one of whom is the president
of Daegu Cyber University, Lee Young-sae (president@dcu.ac.kr).
Cyber University: official educational institution
subject to higher education laws
After launching Daegu Cyber University (DCU: http://www.
dcu.ac.kr) in 2002, Lee Young-sae, President of DCU, noted as
one of his most rewarding achievements during his tenure as the
chairman of the Association of Korea Online Universities, ex-
40 KOREA IT TIMES | December 2010

Academia
plained that cyber universities became official educational institutions,
like regular universities when they became subject to higher
education laws.
In fact, cyber universities were recognized only as institutions
for continuing education in the beginning, which not only prevented
them from establishing graduate schools, but resulted in
discrimination in which the graduates were subjected to suffer despite
having earned bachelor's degrees or diplomas. After the reform
of higher education laws, Korean cyber universities have
shown remarkable development as they can now compete on a
level playing field with conventional universities.
Today there are a total of 19 cyber universities in Korea: 12 in
the metropolitan area and 7 in other provinces, and 17 of them
are four-year universities and two are vocational colleges. In
terms of the number of students, four of the cyber universities are
teaching over 8,000 students and six universities enrolled over
5,000. Nationwide, more than 90,000 students are studying
through cyber universities and the number is gradually increasing.
With the development of cyber universities in general, DCU
has also achieved rapid growth. The option for specialization is
what makes DCU especially competitive. From the modest number
of 100 students enrolled in its first year, now the university has
become an competent educational institution that produces 1,500
graduates per year with its expertise in handicap education, counseling
psychology, speech therapy, art therapy, play therapy, social
welfare, etc.
DCU is also focused on globalization, working on many projects
to build advanced cyber educational systems in less developed
countries. After signing a MOU with Thai Nguyen
University in Vietnam, DCU is teaching 200 Vietnamese students
who are conferred bachelor degrees issued by DCU President after
completing required 4-year courses. This program called,
"TUBA joint academic program," named after the initial Thai
Nguyen University of Business Administration, is playing a leading
role among cyber universities, benchmarked as a model of the
cyber university's successful joint degree program with foreign
schools. The university is also participating in the collaboration
project of "Korea-Asian Cyber University" promoted by the
Korean government and Asian countries like Vietnam, Laos,
Cambodia, and Myanmar, as part of a collaboration project for
cyber education signed by President Lee Myung Bak and
ASEAN summits in 2009.
President Lee explained, "Korea has already been a huge influence
on Asian countries in the entertainment field via TV dramas
and pop music. Also, in the education field, Korean cyber universities
are leading the Korean wave. The advantage of cyber education
is that it provides opportunity for economically disadvantaged
countries in Asia to enjoy high levels of education at a low
cost. For instance, in the case of Vietnam, people who graduate
from Daegu cyber university and find a job at a Korean company
in Vietnam are expected to earn, on average, three times more
than those who graduate from a Vietnamese university, which explains
why so many talented Vietnamese people opt to attend
Daegu Cyber University." "When you look at the G20 Summit
Projects," he added, "the main agenda includes the stabilization
of the financial system, solution to exchange rate crisis, reform of
IMF governance, and support for developing countries. In addition,
developing countries can be best supported by building an
IT infrastructure and providing educational opportunities which
include cyber universities."
If off-line university education was
the 'cottage industry,' cyber university would
be the 'automated machine industry"
Alvin Toffler once said, "Lifelong learning is the virtue of future
generations because through further education, more creative
individuals can be nurtured." President Lee compared regular offline
universities to a 'cottage industry' where only a limited number
of students could be taught face to face, while cyber universities
are more like the 'automated machine industry' in its educational
system where virtually an unlimited number of students
can be taught online at a much cheaper cost.
President Lee said, "In order for cyber universities to parallel
the machine industry, we need to put in more effort than regular
universities to improve the quality of educational content. We are
confident that the educational content provided at DCU is in line
with global standards. Also, we have secured a remarkable faculty
in order to improve the quality of education. Over the last few
years, many professors competent in different fields such as social
development studies and brain science, have joined us as well as
internationally renowned scholars, whom conventional universities
in general cannot afford to recruit, have also been hired for
students studying at their home."
During the interview, President Lee emphasized that it is beyond
question that cyber education will create a new paradigm by
networking the globe in this era of an information-based society.
He also added that with the rapidly developing mobile environment
where people can learn anytime and anywhere, now cyber
universities are the most suitable educational system for the 21st
century. He finished the interview with a big smile, saying anybody
who would like to achieve their dreams through a high level
of education can knock on the door of cyber universities.
Yeon Choul-woong/ bruceyeon@koreaittimes.com
“By reading the
Korea IT Times, you are
already becoming a more
successful business person.”
www.koreaittimes.com 41

u-health
A New Paradime of Medical System
IT Embraces Health Insurance Review
and Assessment Services
Full-scale expansion of the DUR (Drug Utilization
Review) service, an intelligent support system
for prescription drugs
The number of chronically ill patients has continued to grow in
tandem with a rapidly aging population and changes in lifestyles.
In particular, as the number of patients with more than two
chronic illnesses goes up, patients often have to visit multiple
medical institutions. The problem is that doctors and pharmacists,
uninformed of the patient's previous medical history, might
prescribe medicine the patient has already taken. As a result, the
patient can end up taking excessive amounts of medication and
be in danger of suffering from side effects overdosing. To address
such issues, the Korean government and Health Insurance
Review and Assessment Service (HIRA) have scaled up the DUR
(Drug Utilization Review) system -- a prescription drug support
service aimed at ensuring the safety of prescribed drugs-- since
December of this year. Then, what is DUR (Drug Utilization
Review)? What kind of impact will it have on our lives?
Emergence of the DUR service
as a new medical measure and
the current situation of IT medical systems
"The DUR service is a preventative safeguard against overlapping
medication prescriptions and misuse of medications: realtime
information related to the safety of medications pops up on
PC monitors to prevent doctors and pharmacists from prescribing
and dispensing medication inappropriately. For example, the patient's
previous medical records and information on medication
that should not be taken together is provided," said Kang Yoongoo,
President of Health Insurance Review and Assessment
Service (HIRA). "Doctors examine patients and issue prescriptions
after they confirm whether problematic drugs were excluded
with the help of the DUR system. Then, pharmacists take a second
look at the prescription via the DUR system and dispense
medications to a T. In other words, the DUR system is a real-time
medical system which prevents the issuance of overlapping prescriptions.
Therefore, the DUR system preempts the misuse of
medication by providing information on whether the same drug
was prescribed twice or whether certain drugs that are harmful to
the patient were included in the prescription. At the moment, the
DUR system can identify the drugs that should not be taken together,
those harmful to children and pregnant women as well as
over-prescribed drugs. In the future, the DUR system will get
more sophisticated to screen out possible dangers at the stage of
prescribing medications," added President Kang. Health
Insurance Review and Assessment Service (HIRA) has put in
place the DUR system since 2008. Since December of this year,
prescriptions issued by different doctors which overlap have been
examined by the DUR system. By March of next year, all the
medical institutions and pharmacies in the nation will be
equipped with the DUR system, and large general hospitals will
fully employ the DUR program by December of next year owing
to preparations for system setups. In short, the DUR system is a
medical service that ensures safer issuing of prescriptions.
Building of an advanced assessment system
through IT
On top of that, the Health Insurance Review and Assessment
Service (HIRA) has been running an intelligent, scientific assessment
system that is capable of handling nearly 1.3 billion cases of
medical treatment information annually. President Kang said,
"To enhance the accuracy and credibility of assessments, we
adopted the DW system earlier than any other public institution
to lead by example. HIRA is currently contemplating the adoption
of "mobile offices", an IT trend brought on by the government-initiated
smart work initiative. Also to that end, we are upgrading
the current assessment system into a Web-based one.
Leading smart medical culture by capitalizing
on SNS and blogs
By taking advantage of the vast amount of information on useful
medical services, offered by HIRA, everyone can become a
smart medical consumer. A case in point is HIRA's online magazine
"Health Narae" (http://z.hira.or.kr/index.do), designed for
smart medical consumers. "At http://z.hira.or.kr/index.do, information
on cooking, travel, TV dramas and leisure is provided
by each sector's best power bloggers. In particular, the Hospital
Search Service of the Webzine is useful: if visitors type in obstetrics
and gynecology, well-reviewed news reports related to pregnancy
and infant rearing are recommended. It is a so-called intel-
42 KOREA IT TIMES | December 2010

u-health
ligent webzine. When pediatrics or obstetrics and gynecology are
searched for through the Hospital Search Service, relevant reports
show up to allow visitors to be better informed of health-related
issues," said President Kang. What's more, health information
posted on Health Narae can be re-posted on the visitor's Twitter
and Facebook blogs. Also, mobile Health Narae
www.mz.hira.or.kr is available. On the other hand, HIRA has recently
launched a health information app service. HIRA's health
information app service offers a wide range of information on
over 60,000 hospitals and 20,000 pharmacies nationwide. In particular,
as HIRA's health information app service exploits the
augmented reality (AR) technology, when smartphone users
view their surroundings especially nearby hospitals and pharmacies
via the smartphone camera, they can be informed of distances,
addresses, phone numbers, the number of doctors and patient
rooms as well as medical services offered. HIRA's health information
app service, a multifunctional hybrid app, also offers
HIRA' s assessments of the clinic's rates of prescribing antibiotics,
parenteral injections and Cesarean sections; acute myocardial infarction;
and acute strokes. Thus, before housewives, children
and elderly people see a doctor, they can put the information to
good use. In addition, the DUR system helps patients check the
safety of the drugs prescribed to them on their own. Furthermore,
when those who suffer from chronic illnesses need immediate
medical attention, they can send messages with information of
their location to 911.
Kang Yoon-goo, President of HIRA
About Health Insurance Review
and Assessment Service
In July of 2000, HIRA was established as the Korea's only
health insurance review and assessment institution, which is responsible
for reviewing medical fees as well as evaluating the appropriateness
of health care services provided to health insurance
beneficiaries. HIRA has been engaged in medical service quality
assessments, disclosing the result of assessments, development of
medical service assessment criteria, provision of information on
medical services to the public to protect the public's right to
choose medical services, provision of services to check medical
fees and development of government policy on health insurance.
HIRA, armed with the world's largest medical information data
base, electronically takes care of 1.3 billion medical bills annually
via EDI (Electronic Data Interchange). They have acquired
EDI International Patents from Japan, America and others.
Additionally, HIRA has a secure medical IT infrastructure where
40% of medical bills are reviewed through HIRA's intelligent program-based
online assessments. Besides, HIRA' s AI (Artificial
Intelligence) e-assessment which automatically conducts assessments
of common diseases, speeds up the work process and cuts
back on medical fees. The AI e-assessment substitutes for 150
workers and saves KRW 33.1 billion. Lastly, President Kang
mentioned, "HIRA's next-generation assessment system will go
beyond the boundary of HIRA. We aim to share information and
better communicate with customers by providing high-quality
services in line with the ubiquitous era."
Kim Yearim/ yearim@koreaittimes.com
www.koreaittimes.com 43

Speech
Inevitable Transformation
into a Smart Society
Korea Institute of Information
and Telecommunication Facilities
Engineering (ITFE) chose 'technology
trend of disaster communication
and emergency broadcasting systems"
for the fall seminar, which
was held November 25th, at Seoul
Education Culture Hall. Experts
from each relevant field gave a presentation
on the country's disaster
communication and emergency
broadcasting policies as well as technology
trends and response plans.
At this Fall seminar, they reviewed
the overall technological development,
effective disaster prevention
measures, and what is needed for
further improvement of the system.
Kim Seongman, Chairman of
ITFE, remarked that the subject of
the seminar seems particularly fitting
after what happened in
Yeonpyeongdo recently, emphasizing
that, for effective disaster communication
and emergency broadcasting systems, we need to be
able to secure communication and broadcasting tools in any circumstance,
and to also respond flexibly in a state of crisis.
President of the National Information-Society Agency (NIA),
Kim Seang-tae, was a special guest for the seminar, providing the
audience with a lecture on smart society. "As a futurist," Mr. Kim
explained, "I have met with a lot of global experts. The current
change in our society is not just a matter of daily life, but it is actually
marking a change of social paradigm into a new civilization."
He said that the emergence of smart society is following 700 years
of the agrarian society, 250 years of the industrial society, and 50
years of the information society; and the rapid acceleration of
such a trend led to the transformation of a contemporary social
paradigm, thus, emergence of smart society."
Smart technology
and smart values that form a smart society
Smart society changed knowledge and information-based technology
into the one based on networking and cooperation, i.e.,
44 KOREA IT TIMES | December 2010
Kim Seang-tae, President of the National Information-Society
Agency (NIS)
smart technology, by which hard
work turned into smart work and
brought a change in management
strategies in the form of convergence
and mobile innovation, etc. What
this means is that the society is looking
for a more creative and open
mind where central values of our society
are shifting toward human dignity
based on flexibility and originality.
The major arguments of futurists
can be largely classified into two categories:
one that stress technology
and another that focuses more on
values. Rolf Jensen's Dream Society
places emphasis on human values,
whereas William Halal and Alvin
Toffler predicted that the new human
society will revolve around human-oriented
technologies such as
artificial intelligence and virtual reality.
This is one of the examples
where smart technology meets
smart value, therefore, creating a smart society.
Global issues are also prompting the need for a smart society,
which could well provide solutions to challenge such as the global
economic and financial crisis, unusually high unemployment
rates, climate change, and terrorist threats, etc.
Korea is no exception. As the country enters an aging society
with a low birth rate, we need to prepare for a super-aged society
by adopting a smart economy and a social safety net. A smart society
can be an answer to Korea's current problems. For that reason,
the government has been making efforts by building a wide
range of information and communication infrastructure, and
those efforts are recognized worldwide as South Korea ranks in
the top spots of the UN's e-government survey.
However, despite the top-level infrastructure, there is still plenty
of room for improvement in terms of utilization of societal values
created by information technology. At the moment, Korea is
finding itself in a crucial transition from information society to
smart society. Then, the question arises: how are we going to apply
this change to solving real problems as ICT expands its influ-

Speech
Korea Institute of Information and Telecommunication Facilities Engineering (ITFE) Fall Seminar
ence on the society as a whole? After all, it is a very appropriate
time for us to push towards a smart society through a topnotch
electronic government and ICT.
The structure of smart society
Smart society is constructed in a way where smart work, which
is comprised of smart life, government and business, is based on a
smart infrastructure, and smart citizens, who play a pivotal role in
actualizing the core values in creating a smart culture.
The future-oriented smart infrastructure is built by converging
conventional social overhead capital (SOC) with improved digital
SOC, which then develops into a safety infrastructure that provides
quick and convenient services in case unpredictable disaster
takes place, by linking the network of various forms with relevant
social sectors. Social infrastructure is vital in establishing such
smart infrastructure, based on which precise laws and proper government
policies mitigate the infinite competition and promote
constructive cooperation of a smart society. However, smart
work is the most important factor in achieving a smart society. In
July, the President had already received reports on strategies to
promote a smart working system. Smart work leads to a smart
government with two-way communication, enabling individualbased
services and real-time record management regardless of the
location and time.
Also, the social infrastructure will help to build a work environment
where people can cooperate irrespective of place and time,
and use creative capital to establish diverse and innovative ventures.
All of these depend on what smart citizens accomplish
within smart culture. We should now move towards a smart society,
the global mega trend, from the current technology-based
paradigm. Smart Korea will lead the global current of social
change into a whole new future.
Kim Yearim/ yearim@koreaittimes.com
www.koreaittimes.com 45

Speech
Changing the Development Paradigm
of Information Communication
The 170th round of the 'Ubiquitous Social Leader Forum' was
held at the Grand Ballroom of the Millennium Seoul Hilton at
7a.m. December 12, with over 50 participants including the forum's
members and leaders from various sectors. With Choi
Seong, Professor at Namseoul University as the host, the president
and CEO of Korea Internet & Security Agency (KISA) Suh
Jong- ryeol (simonsuh@kisa.or.kr) was invited as a special guest
to discuss the 'Development and Paradigm of Information
Communication' and conduct a question and answer session at
the forum. The following is the summary of his presentation.
Web 2.0 is on the front line
in the development paradigm
The first generation analog mobile phone based on voice communication
- after the second generation digital and third generation
of WCDMA - it is being developed into a 4G which offers a
virtual environment for users. The development and evolution of
communication network has brought changes to our overall
lifestyle. Today's digital convergence is a result from the integration
of cable and wireless communication of networks and broadcast,
and all the online and offline domains creating new forms of
products and services while advancing technology, service, and
industries based on IT convergence, which are most well embodied
by smartphones and IPTV. On the front line of such change in
this paradigm is Web 2.0 - a platform through which to create a
wide variety of new services by utilizing data gathered from people
at large. Web 2.0 is therefore differentiated in that it allows
and encourages people to share, participate, and have the ability
to open up, unlike in the past where a handful companies exclusively
controlled information as a tool for their leverage.
Web 2.0 is currently expanding its domain to mobile 3.0 and
IPTV 2.0 from the technological perspective, in addition to
spreading to other sectors such as government and management.
The paradigm innovator, Apple Inc.
Few people would argue that Apple Inc., along with its leader
Steve Jobs, is at the epicenter of the current transition of this social
paradigm. After releasing iPod, the sensational MP3 player,
in 2001, the company has been leading the convergence trend of
device and contents, launching iTunes, media player applications
in 2003, iPhone in 2007, and the App Store in 2008.
Suh Jongryeol, president and CEO of Korea Internet & Security Agency (KISA)
Presently, nearly 300,000 applications are registered at the App
Store and the accumulated number of downloads exceeds a staggering
seven billion. Apple has become a colossal influence on the
overall electronic appliance and contents industries that range
from electronic appliances to contents providers, by supporting
the innovative 'open platform' App Store. Their success has led
telecommunication companies that used to enjoy exclusive control
of the value chain to now change their structure into an open
market. In addition, since the release of the iPhone, the smartphone
market has shown an average annual growth rate of 20
percent - and its market share is expected to increase to 46.5 percent
by 2013. Another ambitious project by Apple is the iPad, a
device which has optimized various multimedia contents including
music and games and is rapidly emerging as its own new platform.
Many experts predict that the majority of existing newspapers
and magazines will soon go online and that this device will
not only add a new dimension to contents distribution, but it will
also change the education and business industries.
Google, sky is the limit
With an enormous amount of data, Google, often noted as the
world's top search engine, is expanding its business beyond advertisements.
Recently the company's expansion of its business mod-
46 KOREA IT TIMES | December 2010

Speech
el, which now ranges from cloud-computing, new media, and an
open platform, has made the global IT industry wonder just how
big Google is going to build its empire. Part of Google's competitiveness
comes from their possession of terminal platforms -
Android OS and Chrome OS - as well as service platforms. The
recently showcased Smart TV from Google provides interactive
service through this optimized platform, setting a new standard
for the broadcast system.
Rising concerns for adverse effects
of the high speed internet
It is essential to discuss a matter relating to internet ethics and
information protection, when talking about the current IT trends,
as there are far too many cases of information leakage to ignored.
In particular, the risk of exposing the personal data on the internet
has increased with the accelerating development of social networks
and the associated ability of the high-speed internet to disseminate
information. Take Google's Street View for example,
people can peek into other people's private life anytime through
satellite images. Also, the rising number of smartphone users
means a higher probability of the spreading of malicious codes.
About 900 smartphone malicious codes have been reported, including
TredDial that was found for the first time in Korea last
April.
Internet ethics and proper measures
We promptly need to enhance laws and institutions to prevent
such privacy violation and the spreading of malware. To do so,
the Korean government should invest more in protecting privacy
and safety, as they currently have a particularly low proportion of
an information security budget to the total budget drawn for informatization.
For instance, according to the U.S Office of
Management and Budget, the U.S government spent 10.3 percent
of their budget in the same category on information security in
2009, whereas their Korean counterpart only put 5.5 percent for
the same purpose that year, although the number rose to 8.2 percent
in 2010. Other areas in need of reinforcement include human
resources and technological reform. Service providers and IT
product manufacturers must take into account the security issue
from the design stage. The users' societal and philosophical approach
to internet culture will also help improve Korea's IT environment.
In the midst of dynamic change and development,
KISA has continued to make efforts to become the global top ITexpert
institution. By constantly learning and challenging, the organization
will build credibility from the public, government, and
corporations with its innovation and creativity.
Monica Chung/ monica@koreaittimes.com
The 170th round of the 'Ubiquitous Social Leader Forum'
www.koreaittimes.com 47

RFID/USN
RFID/USN Takes Smart Life
to New Heights
When Korea IT Times visited
the Korea RFID/USN Center
(www.ruc.or.kr) in 2008, President
of the Center, Shin Sang-chul
(ssc@ruc.or.kr), shared his ambition
to produce as many RFID
chips as there are grains of sand on
the coast of Incheon. As of today,
the RFID export rate is 130 billion
won per year. Until last year, cost
was a major hindering factor for allowing
RFID from fully flourishing,
but this has been taken care of.
The current price of the RFID chip
is 6-7 cents. Now progress is being
made regarding the matter of privacy
protection and information.
"Within 2-3 years, the price is expected
to drop further to 5 cents.
The RFID business is already expanding
from B2B to B2C. Mobile
RFID chips and applications are blossoming and readers are
portable. The Samsung Galaxy S smartphone is already designed
to place the RFID reader at the back of the phone. With an antennae,
the phone can receive 13.56 MHz WiFi service on demand.
The next version of iPhone 4G will change the back cover from
an iron plate to plastic, so that it can be used with the RFID tag
reader. It is evident that RFID/USN will be the core technology
of the Smart Era which buckles safety, efficiency, health, and happiness
of its people," said Shin Sang-chul, President of the RFID
USN Center (RUC).
The rapid growth of RFID/USN technology is all credited to
RUC. RUC has been in every step of RFID manufacturing for
companies at any size. RUC's undying support has been covering
various areas from manufacturing pilots to issuing certification of
authentication at a low cost. About 3,000 companies come to
RUC from home and abroad to be tested for certification of authentication.
Japanese companies often come to RUC to gain
global authentication. RUC has also been renting out the RFID
manufacturing and testing equipments to SMEs at very affordable
costs. All these brought a flood of RFID convergence to
Korean industries and market. Shin Sang-chul, the President of
the RFID/USN Center, states the trend of RFID/USN's capacity
48 KOREA IT TIMES | December 2010
Shin Sang-chul, the President of the RFID/USN Center is passionately explaining Micro Processing
and explains the Center's distinct role in future development.
Smart Life and Smart Society via Mobile RFID
Services
Mobile RFID signifies mobile phones with a built-in RFID
reader chip which works as a RFID reader. Due to this mobile
RFID, companies can adopt a RFID system at a low cost. SK
Telecom and KT announced that they would unveil RFID smartphones
in the second half of this year. This means that full-blown
RFID services will be provided through partnerships with discount
stores, convenience stores, vending machines, movie theaters
and theme parks. Once smartphone users put their RFIDequipped
smartphones against tags attached to menus, they can
choose an item, pay and receive it all at the same time. As such,
mobile RFID will make our life smarter and vibrant. Through the
application of the mobile RFID system, smart life and smart society
can be realized. A case in point is Incheon International
Airport's RFID logistics system (the first in the world): mobile
RFID is utilized to manage Incheon International Airport's system
for logistics and distribution information. By applying mobile
RFID technology to all kinds of cargoes bound for other nations,
Incheon International Airport has succeeded in appreciably cutting
logistics costs and real-time-management. Hanmi

RFID/USN
Pharmaceutical Co. is embracing RFID as well. It is working on
a project to share real-time distribution information with raw material
providers and other pharmaceutical companies via electronic
tags attached to pharmaceutical production and raw materials.
By doing so, automation of ordering raw materials and delivery
will be achieved to efficiently manage the production process.
2010 RFID/USN has Taken a Sharp Turn
The RUC, based on RFID/USN -- MEMS-related cuttingedge
infrastructure -- is offering both RFID/USN one-stop support
services and MEMS foundry services. RFID/USN Total
Support Office-- which provides professional technical support
based on wide-ranging infrastructures, from R&D on
RFID/USN to production of prototype products-- is focused on
BMT (Benchmark Test) services that are RFID/USN application
tests designed for the government, local self-governing entities
and general companies. To make high-quality products and systems
widely available and boost exports of domestic products, the
RUC is working hard to be internationally certified as an official
RFID/US-related testing institution and certifier. In addition, the
MEMS Fab, which mass-produces MEMS based on the only 8-
inch wafer in Korea, offers MEMS R&D and foundry (contract
production) services and is developing technologies for a wide
range of MEMS devices including pressure and acceleration sensors.
Achievements in RFID/USN and MEMS
The RFID/USN Center was founded in March of 2006, jointly
invested by the Ministry of Knowledge Economy and the
Incheon Metropolitan City, to promote RFID/USN and
MEMS's sensor industry. In June of 2008, RFID/USN &
MEMS sensor infrastructure was built in Songdo in the Incheon
Free Economic Zone. Since then, the RUC has been providing
related services. Since its inception, the RUC has continuously invested
in various equipments to ultimately provide customized
services. The RFID/USN Business Division has been officially
recognized as Asia's first EPC global ATC testing institution for
static/dynamic tests. In addition, in the environment and credibility
category, the RUC has attained the KOLAS (Korea
Laboratory Accreditation Scheme) accreditation. To get more
parts of the RUC's business certified, the final stage of screening is
underway. Through the ROU's test certification services, Korean
companies can enhance the credibility of their RFID/USN products
and have more opportunities for foreign market entry. The
RUC believes that it will consequently spur up the Korean
RFID/USN industry.
In the MEMS field, the RUC has built a MEMS processing
line that is based on an 8-inch wafer and earned ISO9001 (a quality
management standard) and 14001 (an environment management
standard), thereby offering high-quality products and services
that live up to international standards. Based on the RUC's
MEMS mass production facilities and custom-tailored services,
the RUC has struck NDAs (non-disclosure agreement) with nearly
57 companies: as of now, manufacturing and product development
are underway with several products on track to be churned
out in the foreseeable future. Furthermore, the RUC has annually
launched seminars and educational meetings on RFID/USN and
MEMS, conducted surveys of the RFID/USN industry and
made predictions for future demand of MEMS so as to provide
an array of information that can actually help customers' businesses.
Becoming a Global RFID/USN Testing Institution
and a Certifier
The RUC has continued to adopt international testing and certification
systems and programs in a bid to grow into a global
RFID/USN tester and certifier. Basically, through the expansion
of KOLAS accreditation, a total of three more sectors will be certified:
one in the existing categories regarding environment and
credibility as well as others in the fixed/wireless communications
devices and electromagnetic compatibility (EMC) category. In
addition, the RUC, certified as an international product certification
institution, is building a world-class testing and certification
system. The RUC's acquisition of the right to certify products by
international standards, KSA ISO Guide 65 has boosted the
credibility of the RUC's certification program. Taking advantage
of such certifications, the RUC has been designated as a global
EPC certifier in charge of the Asia-Pacific region and a mobile
RFID official testing institution. At the moment, the RUC is
making all-out efforts to be certified as an official RFID/USN
testing institution by the Near Field Communication (NFC)
Forum, a non-profit industry association that promotes the use
of NFC short-range wireless interaction, and DASH-7 Alliance
(a consortium of leading wireless industry players). From now
on, the RUC will do its best to entrench itself as a leading global
RFID/USN testing and certification institution through engaging
in diverse international activities.
Chun Go-eun/ clairbear@koreaittimes.com
www.koreaittimes.com 49

Forum
Lecture at IPAK Breakfast Meeting:
The Future of Mobile, Web or App?
Information Technology Professional's
Association of Korea (IPAK )held a
breakfast seminar at the JW Marriott
Hotel in Seoul on Nov. 10 with roughly
50 members of IPAK in attendence.
IPAK organized a Software Contest of
Korea and selected 34 products, including
eight from China. It was noted that
IPAK will announce a list of winners for
the Day of Software Industrial Men and
present the President's Award, Prime
Minister's Award, and Minister's Award
to the winners on Dec. 17.
For the seminar, IPAK invited Bang
Hyung-bin(hbbang@kt.com), Vice President
of KT, Mobile Data BU Personal IPAK breakfast meeting
Customer Group, as a speaker. Bang delivered
a lecture on the subject of "The Future of Mobile: Web or
App?"
Apple CEO Steve Jobs seems to have confidence that the future
of mobile lies in Apps, introducing iPhone OS4.0 to the market
on March 12, Jobs said that "regarding mobiles, customers
will gain information through relevant Apps rather than searching
for it on Google." Bang said, "Apple introduced iAD, a program
which inserts advertisements on iPhone Apps. It is because
advertisers are expected to have a greater interest in Apps than the
Web, as Apps heed growing popularity." Bang also noted that
some people have a totally different opinion. "According to Kim
Ji-hyun, Director of Daum Communication, even though mobile
App Stores are growing, mobile Web services will grow faster
than App Stores in the future. According to Kim, just 0.1% of
Apps registered in the Apple App Store are making profit. There
were no downloads for about 20 ~ 30 percent of the Apps."
Bang said, "Development of Apps is important. However, distributing
Apps to users still remains as a big barrier to mobile service
providers."
Web meets the world? (online + reality)
"Web squared" is a term which combines the meaning of Web
and world. Viewing Korea's IT media history, in the 1980s, an era
of one household typically had one telephone (cable), then futher
down the line the personal computer was developed.
In the 1990s, the single person era, one telephone started with
the supply of cellular phones and PC's. Super-speed Internet
opened and the supply of e-mail began. New generations, generation
X and generation Y emerged and the supply of desktop PC's
expanded. In the 21st century, Internet era, 479.4 million people
possessed an individual telephone, single households had one line
as a means to access Internet, and the era of Web 2.0 and generation
G emerged. The popularization of PC notebook's came
about as well. "In the next decade of 2010, the era of Web
squared supplied for a single person, two means of access to the
Internet from one's household and smartphones emerged, heralding
the mobile era," Bang said.
He said that the era of Web squard is the cyber world. It is a
phenomenon where simulacre-style mobiles augmented reality,
which reproduced virtual reality thorough mobiles, replacing reality.
Jean Baudrillard, Professor of Sociology of Nanterre
University of France, coined the term 'Hyper Reality' for this era,
where imagination seems to be more real than what is real and a
society where virtual reality governs society as the era of simulacre,
anticipating the future. "Like in the hit movie Avatar, virtual
reality, which seems to be more real than what is real, is materialized
through a program analyzing actions and faces, 3D programs,
30,000 types of processors and some 250 cameras," he
said.
50 KOREA IT TIMES | December 2010

Forum
Web 2.0 and Web squard
Bang said, "The Web is no longer the aggregate of static
HTML pages describing sets of information for the world. The
Web is gradually becoming a world itself." He continued to say,
"A browser is the window meeting the Web. In the era of Web
1.0, browsers are links connecting the Web and individuals. In
Web 2.0, a browser is a link between people and people and regarding
Web squared,
the boundary of browser
and App is ambiguous,
it becomes the brokerage
media between
Web and reality." Bang
also gave a detailed
technical explanation
on Smart devices in
Web squared and
browsers that enable
one to meet the Web.
He also said that "although
the use of mobile
Apps falls behind
that of mobile the Web
Bang Hyung-bin, Vice President of KT,
Mobile Data BU Personal Customer Group
in terms of utilization
in case of creating access
to the Internet, the utilization of Apps is actively being
made." Explaining the flow change of contents, he said, "500,000
users connect with Foursquare, and the comparable figure was
500 million for Facebook, 520 million for Skype and 6.52 billion
for Google." KRC (Korean Resear-ch Consultancy) forecasts that
the volume of the global smartphone market will see a four-fold
rise in 2015 compared with 2009.
Meanwhile, KT Eco-nomic & Management Research Center
anticipated that the demand will increase by four times in 2012. It
also forecasted that amid expanding the smartphone market, the
ratio of using the mobile Web will go up higher than that of using
Apps, which is the mascot of smartphones. It indicated that enterprises
offering Web service should persistently manage the mobile
Web. On the other hand, the mobile Web grew up first and its
preference ratio is going up due to the continuous growth of App
Stores.
"In the case of U.S. developers, they think APIs linked with
other services are very important. We can estimate a development
direction of the present mobile App with the portions of
Facebook (65percent), Twitter (60percent), Googla Maps (62percent),
PayPal Payment (48percent). As the software of mobile
Apps, iOS and Android coexist, presently, developers prefer iOS,
but they are likely to gradually lean towards Android," he said.
There are two types of Applications of App Stores - App application
and Web application. "App is useful for users in specialized
fields such as weather and maps, and the Web is useful in
more general and miscellaneous fields such as search engines.
Apps are used as a means for development, but it is difficult and
developers tend to avoid disseminating it to many platforms. On
the other hand, it can make profits from sales through tailor-made
services, including 3D games. Meanwhile, Web applications use
HTML and Javascript so that it is useful as an application to other
platforms. However, it has shortcomings of simply depending
on advertisements," he said. Bang stressed the importance of two
directions rather than pursuing an individual development.
Noting that new a type of browser is emerging in keeping up with
the development of smart devices, he said that "browsers should
be developed in a direction to produce universal standards that
can carry out the Rich Web App functions by reflecting such Web
standard development."
Now the 3G era is changing
to 3W (WiFi, Wibro, WCDMA)
The Korean government is moving to announce the "Smart
Korea" plan as a post e-government strategy. The smart government
will build a mobile portal system and will embody m-government.
As a guideline for the development of mobile e-government
services, it recommends offerings of mobile Web methods
and mobile Apps as public services and stressed importance on
the guarantee of universal accessibility for all people.
Commenting that the smart government pushes for innovation
of communication, reform of the government's business process
and differentiated mobile smart services, he explained the direction
of "Econovation" policy, a policy supporting developers who
work in keeping with the era changing from B2C to B2B.
He said, "Finally, network resources are the problem.
Although the 3G capacity reaches an unlimited level, it still falls
behind the speed of WiFi. KT established a WiFi zone in many
regions, but it was still uncomfortable to set up secure smartphone
WiFi networks. Networks plays the role of detonator in activating
smartphones. Noting that the era is now changing from a 3G network
to a 3W (WiFi, Wibro, WCDMA) network, Bang stressed
the importance of a network base for the smartphone boom.
www.koreaittimes.com 51

Event | Seoul Motor Show 2011
Seoul Motor Show 2011 Sneak Preview
The World’s Most Dynamic and Dazzling International
Motor Show, Accredited by the OICA
The Seoul Motor Show is a biennial
auto show where domestic and foreign
auto makers showcase their latest models
that are either in production or at the
R&D stage as well as new technologies
for future models. The Seoul Motor
Show dates back to 1995 and it is Korea's
only motor show that has won the
OICA( Organisation Internationale des
Constructeurs d' Automobiles) accreditation.
This is the Seoul Motor Show
2011's 8th event.The Seoul Motor Show,
which was designated by the Ministry of
Knowledge and Economy as one of the
top global exhibitions, has evolved into a
major and well renowned exhibition held
in Korea. Furthermore, it seems to be on
the right track for joining the ranks of other
top motor shows such as the Frankfurt Motor Show, the Paris
Motor Show, the Detroit Motor Show and the Tokyo Motor
Show.
Evolution, Green Revolution on Wheels,
the Seoul Motor Show 2011
The Seoul Motor Show 2011 is scheduled to be held for 11
days from March 31 to April 10 at KINTEX (Korea International
Exhibition Center), Goyang, Gyeonggi-do (visit www.motorshow.or.kr
to learn more). Under the theme of "Evolution, Green
Revolution on Wheels", passenger cars, commercial vehicles,
two-wheeled vehicles, bicycles, auto parts and other related devices
will be on display at the exhibition. The 8th Seoul Motor
Show will offer visitors a rare opportunity to have a panoramic
view of the ongoing trend of the global auto market and new auto
technologies.The 8th Seoul Motor Show will be the biggest motor
show ever held in Korea; 132 companies (including auto makers
and parts suppliers) from a total of eight countries with an expected
visitor turnout of one million will take part in it. The Seoul
Motor Show 2011 has elicited great interest from participants;
above all, most of the participating auto companies asked for an
expansion of the exhibition size, but KINTEX was not big
enough to meet their demands for greater space. As a result, participating
companies were allotted spaces that are 15 percent to 20
52 KOREA IT TIMES | December 2010
percent smaller than they wished.
By Huh Wan/ wanhuh@kama.or.kr
Seoul Motor Show also showcases various types of historical vehicles in the World Automotive History Hall
The Seoul Motor Show 2011 will be an improvement
on previous events. - Top-notch luxury cars
and fancy sports cars such as Maybach and
Porsche will perch on the floor of KINTEX.
In the case of vehicle models, ultra luxury cars and sports cars
such as Maybach and Porsche that are rarely seen on the road
will grace the Seoul Motor Show 2011 with their presence. In addition,
Japan's Subaru, who developed the world's first fourwheel
drive passenger car, will enter the Seoul Motor Show 2011
to flaunt its state-of-the-art technologies. As for vehicle parts suppliers,
major purveyors such as Hyundai Mobis, Mando and
HCC (Halla Climate Control Corp.) will put on display their future-oriented
auto parts. In sync with an increasing focus on lowcarbon
and green growth around the world, an array of ecofriendly,
high-efficiency, energy-saving small cars, hybrid vehicles,
fuel cell vehicles (FCVs) and electric vehicles (EVs) will be
displayed to stoke up public interest in the 'green vehicle' trend.
A variety of peripheral programs are also in the wings to entertain
visitors: by lottery, a car and a bicycle will be gratuitously given
to visitors each day. To better serve the forecasted 1 million
visitors at the Seoul Motor Show 2011, there are a slew of programs
in the pipeline such as a Smart Vehicle and Smart Road

Seoul Motor Show 2011 | Event
Huh Wan, Director General of the Organizing
Committee for Seoul Motor Show
2011(Telematics International Seminar), Collegian Self-made
Car Contest, Collegian Automobile Design Contests, Best Car of
the Show Awards by Journalists, UCC Contests, Car Design
Class and Test-driving for Eco-friendly Cars (a new addition to
the lineup of the Seoul Motor Show's peripheral programs).
What's more, a total of 10 cars will be given to visitors for free by
lottery during the 10-day Motor Show. On top of that, a bicycle
will also be handed out each day to a lottery winner to make the
Seoul Motor Show 2011 juicier and more visitor-friendly. In addition,
to make sure
visitors' have a pleasant
tour of the show,
amenities and resting
places will be expanded.
The International
Auto Industry CEO
Forum, which will
be attended by major
global CEOs and
is deemed central to
the Seoul Motor
Show 2011, is sponsored
by the Chosun
Ilbo (a major newspaper
in Korea),
which by itself invited
four to five CEOs
of the world's best auto makers to learn about their management
philosophy and changes in the global auto market and to foresee
where the global auto industry is headed. Thus, the International
Auto Industry CEO Forum is projected to draw a great deal of attention
from industry insiders domestically and abroad.
The economic effects
of the Seoul Motor Show 2011
Results of a survey which looked into the economic benefits
generated from the Seoul Motor Show 2009 greatly underlines
the economic impact of the Seoul Motor Show. According to the
survey, the Seoul Motor Show 2009's positive effect on auto production
was tantamount to KRW 525 billion, of which KRW
210 billion was created in auto production and KRW 315 billion
in upstream and downstream industries. Furthermore, the Seoul
Motor Show 2009's added value was estimated at KRW 393.7
billion. The organizing committee of the Seoul Motor Show
2011, armed with its accumulated knowhow and ample experience,
has been strenuously developing multi-faceted programs to
attract more global auto makers, visitors and buyers. The Seoul
Motor Show 2013 that will be held after the construction of
KINTEX's second exhibition hall is completed, will be held on a
floor of 100,000m 2 , twice the current floor size. Consequently, the
Seoul Motor Show will take a giant stride towards becoming one
of the world's top 5 international motor shows in terms of both
operational capabilities and exhibition size.
Seoul Motor Show(2009) brings tens of thousands of people
www.koreaittimes.com 53

Top of the Line in SME
32-inch Full HD LCD SME Products on a Roll
Top of the Line
The national leading online electronics shop, Enuri.com, is displaying a sweet twist for the LCD market. Unlike last year when
Samsung and LG dominated the LCD television market, small and medium sized companies' 32- inch high definition LCD TVs are a
big hit this year. Is this credited to the economic crisis, or the products themselves? After thorough research, this editor concludes that
SMEs products are highly compatible.
Overall analogy
The costs of big brands' 32-inch LCD TVs range from KRW 600,000 to KRW 620,000 in today's market. However, 32-inch SME
products can be found in the market with prices as low as KRW 365,000.
It is this editor's pleasure to introduce her top 3 SMEs' 32-inch HD LCDs of the year.
VT-3201HLW, Voimtle
Starting with brief check -- 1,366 X 768 WXGA, 0.264 X 0.264 mm Dot Pitch, 5ms response time, 176 degree viewing angle - the
Voimtle 32-inch LCD television provides real time internet information from news and weather forecast, to UCC contents. Various internet
contents are available through open the platform app store. This model has High Definition Multimedia Interface (HDMI),
which picks up both digital audio and video signals in one cable. HDMI is way more compact than DVI, provides multi channel audio,
and features HDCP codes. It's surround audio system and swivel monitor backs up the high definition 32-inch LCD TV only at
KRW 395,250. What a deal!
54 KOREA IT TIMES | December 2010

Top of the Line in SME
OSCAR HD-Class DV32LCD, WCD
The merit of WCD's OSCAR line is that they use LG Display panels for their products. On top of the highest definition a viewer
could ever imagine, this model is mainly known for its S-IPS -- In-Plane Switching (IPS) panels, which provides top quality images to
viewers at any angle within 178 degrees. The charm of DV32LCD is in its Piano Black high glossy coated monitor. Noise cancelling
feature and 5ms response time is noted, as well as various terminals such as HDMI, DVI, D-SUB, and S/PDF. Its current offer at the
lowest price is KRW 436,000 online.
TIVA-320 FHD, Speed Technology
Three year warrantee, LG panel, and compact movie box, these are the differentiation of Speed Technology products. TIVA-320
FHD also uses IPS panel with high resolution of 1360 X 768. Within 178 a degree angle, viewers can be guaranteed with the high image
with 5ms response time. 16:9 wide view and 500cd brightness is calling movie lovers. Speed Technology offers a special item
Movie Box as an option. Movie Box can stay connected to television, while the memory cards transfer movie contents. This Movie
Box also plays multimedia files including video contents, music, pictures, and documents. Korean and English are the offered languages.
The lowest price is offered at G Market for KRW 439,000.
Editor's Choice : Voimtle
Voimtle, the cheapest of the three, yet has the equivalent features as the other two in terms of resolution, response time, viewing angle and so on.
However, what made this editor so strongly recommend this product is its online connection. Real-time news, weather forecast, You Tube contents viewing
feature cannot be comparable to Speed Technology's multimedia file playing function.
Chun Go-eun / clairbear@koreaittimes.com
www.koreaittimes.com 55

Top of the Line in SME
Drivers on the Road with Full Time Witness
Top of the Line
God helps the driver who helps himself? A black box is must-have item for most drivers in the country where louder voices always
win. SMEs' black boxes are cost-effective, and the market is launched with the following top three companies.
Overall analogy
The costs of big brands' 32-inch LCD TVs range from KRW 600,000 to KRW 620,000 in today's market. However, 32-inch SME
products can be found in the market with prices as low as KRW 365,000.
It is this editor's pleasure to introduce her top 3 SMEs' 32-inch HD LCDs of the year.
Semtech, Light Cruising
Semtech black boxes support a GPS function that is compatible with Google Maps, and their 1.3 megapixel camera has backup batteries
that runs for 5~10 seconds longer even after being turned off after an accident. Meanwhile, the price is the cheapest of all the other
SME products. An extra US$ 10 will provide GPS support, and the black box itself is very compact yet efficient.
56 KOREA IT TIMES | December 2010

Top of the Line in SME
AVIC VIEW-i
The VIEW-i supports on-time recording functions as well as efficient location selection management. It also displays clear images at
1.3 megapixels 120 degrees to the front and 149 degrees to the rear. So, navigating with the black box function, who wouldn't consider
having one? In addition, they are compatible with any kind of car, supports TV and JPEG capture, manual video recording, accident
situation recording and GPS functions. Additionally, it has the ability to synchronize with Google Maps!
Eyecar Networks, The Observer Series
The 'Observer Series' has received recognition for its high quality manufacturing and patents in Europe and America. The observer
series has GPS functions and recording functions as well as other typical specifications of a normal black box. The driver can choose
the models from 1-to-5 channel support. Meanwhile, the camera is detachable. Normally the camera is set up at the rear end of the vehicle,
in case of an unexpected accident.
Editor's Choice : Semtech
This editor has to raise her hand for Semtech for its backup batteries and high quality images. However, the real competitiveness of their product is in
the price. No other black box is as affordable as Semtech models, yet the functions are very similar to the other models. With US$ 65 investment, a driver
can buckle up safely with GPS and black box system. Why not try one?
Chun Go-eun / clairbear@koreaittimes.com
www.koreaittimes.com 57

Top of the Line in SME
CCTV or Guard Dog, That is the Question
Top of the Line
What good is a national heritage, or a personal propterty if it is has no guard? Learning from the past, CCTVs are a big hit these
days. For a compact city like Seoul, a high quality CCTV is more suitable than owning a fierce dog. SME CCTVs aren't cheap, but its
market keeps growing. Let's find out why.
Comart Systems, HD CCTVs
Comart systems proved to the world that there is no reason why CCTVs cannot be in HD. HD CCTV solution provided by Comart
sends high-quality images of over 1,000,000 pixels through serial digital interfaces, and this also prevents any decrease in quality. When
compared to analogue CCTVs, current video security systems are way ahead of the curve with full HD videos at no loss of playback
speed. Comart systems officials explained,"HD CCTV solutions allow clear identification of faces or serial numbers on individual bills.
The 4 channel HD DVR scheduled for release is a must for small shops and banks that require high quality video surveillance efficient
security systems."
58 KOREA IT TIMES | December 2010

Top of the Line in SME
E-ronix, Night Vision Camera
"At night, when nobody around, a camera could tilt out of place while spinning at 400 degrees per second. Our product does not
have this problem because it spins with great accuracy, precisely down to 0.00023 degrees. Also, problems of things icing over in low
temperature areas have been addressed with an installed heater system, and a built in cooler would help keep the temperature down in
hot areas like the Middle East." An E-ronix spokesperson explained. The night-vision camera E-ronix unveiled this year is an Infrared
camera with 4 LED lenses which allow for clear recordings of up to 150 meters.
E-pia, Wireless CCTV!
E-pia develops low power RF wireless technology for various systems. This time they unveiled their wireless camera transmitter using
the latest binary CDMA technologies. E-pia officials stated that "Our latest products are more resilient to static noise and interference
that existing analogue/wireless devices lack, in addition to having a longer range than WiFi technology. Also, clear transmission
of video and audio is possible at speeds up to 80km/h." The mechanism behind E-pia products is a series of signal transmissions from
the camera to the transmitter and from the transmitter to receiver, and from the receiver to the screen. The key point is that these signal
transmissions do not require a repeater for up to 200~300 meters. Officials continued on the products and prospect of the industry.
"Currently we are developing this technology for strategic military use and currently, existing cameras with E-pia technology works exactly
the same. So there is no need to purchase additional cameras, reducing cost. Our house developed a 4-screen camera which will
be available next year. They are adaptable in many different business areas, and we are expecting increased demands."
Editor's Choice : Comart Systems
The great strength in the CCTV industry lies in each company's differentiation. Yet, this editor has to give the highest points to Comart Systems for
now due to their HD surveillance solutions. The current complaints of CCTVs are mostly on their blur images. Zooming has been no help here. For the
consumers who are seeking to try the CCTV for their home or work place, Comar Systems' product is recommended.
Chun Go-eun / clairbear@koreaittimes.com
www.koreaittimes.com 59

SME
SMBA Opens Its Arms to the World
Behind Korea's No. 7 ranking in exports
are Korean SMEs
This year, Korea ranked 7th in world exports with a trade surplus
of US $42 billion. How is that possible?
Korea's SMEs(Small and Medium sized Enterprises) and the
Small and Medium Business Administration (SMBA:www.smba.go.kr)
have played a pivotal role in propelling Korea into that
position. Trade environments are constantly changing. Thus, the
SMBA has devised various kinds of support services to help
Korean SMEs charge ahead
and stay firm in the face of
such transformation: the SM-
BA goes beyond simply providing
groundwork and support
as a consulting partner assisting
SMEs in creating inroads
into oversea markets.
To learn more about the
SMBA's consulting services for
foreign market entry and
know-how, Korea IT Times
met with Kim Young-tae
(kdragon@smba.go.kr),
Director of the Overseas
Marketing Division for the
Small and Medium Business
Administration.The SMBA
aims to maximize exports by
encouraging Korean SMEs,
ranging from start-ups to those
armed with global competitiveness
to make appropriate business
choices and focus on their
competencies. Provision of information
on trade volume
and overseas markets and buyer-seller
matching services are part of what the SMBA does to catalyze
exports. Promising SMEs who post up to US $1 million in
exports, are discovered by the SMBA to bump up their exports to
US $5 million in five years' time. In addition, the SMBA is keen
on supporting overseas marketing through holding trade shows,
offering support for export incubators and helping SME products
60 KOREA IT TIMES | December 2010
Kim Young-tae, Director of the Overseas Marketing Division for the SMBA
meet international standards. What's more, by designating small
but strong SMEs who are deemed capable of proficient growth in
a sustainable manner to reach over US $5 million in the global
market, the SMBA provides varied support such as export-oriented
R&D, securing of key competitiveness and overseas marketing,
in order to create jobs and boost exports. On top of that, the
SMBA's online export support services are offered to jack up opportunities
on a continuing basis and to mount an online promotional
campaign to expose more products made by Korean SMEs
to overseas buyers regardless of time and place.
SMBA's support programs have reached great achievements
through the provision of support packages by the overseas marketing
sector. From 2007 to 2009, export growth in SMBAbacked
SMEs was 76.9%, which is 14 times higher than the average
growth (4.1%) of SMEs as a whole. Furthermore, as of the

SME
end of September this year, exports of 1,592 SMBA-supported
SMEs shot up to US $3.11 million from last year's US $2.62, a
whopping 120 percent in growth.
Striking SME MOUs with other nations
and raising joint SME funds
Most noteworthy among the SMBA's activities are efforts to
lay the groundwork for foreign market entry by reinforcing international
collaboration. By forging friendly relationships with
many nations, the SMBA has created an environment where
Korean SMEs can actively engage in trade activities of various
markets. For example, the SMBA signed MoUs with China, the
United Arab Emirates (UAE) and Israel, increasing joint SME
promotional funds and facilitated SME investment. The SMBA
has stepped up it's cooperative relationships with other nations: it
introduced Korea's SME promotional policy to African nations
such Ghana and Congo and invited interested parties who
wished to learn about Korea's SME policy to participate in such
activities. "The government of Dubai that has recently gone
through an economic crisis but has shown a high interest in manufacturing.
Thus, we dispatched our experts to the UAE who
wanted to learn about Korea's SME promotional policy and system,
to offer strategic consulting services, advice on systems and
English-language documents on laws. We always welcome any
nation who wishes to take cues from Korea's SME promotional
policy and system," said Director Kim Young-tae. The SMBA also
holds trade exhibitions and sends trade promotion delegations
to emerging markets such as the Middle East and to Korea's FTA
partners to chart new territory and unearth niche markets.
Besides, to help Korean SMEs overcome high overseas trade barriers
such as tricky technical standards, the SMBA offers information
on overseas standards and how to get certified. Now, the
SMBA is poised to wade into the markets of Korea's FTA partners
like the EU, India and Chile as well as uncharted territory in
Central and South America and Africa in search of niche markets.
By fully cashing in on the advantage of FTA tariff eliminations,
the SMBA plans to intensively tap into a huge commerce of
emerging market economies to gain a vantage point.
Director Kim said, "We will make an all-out effort to discover
strategic markets that are waiting to be tapped by Korean SMEs
by conducting an in-depth market analysis by nation and by
item."
Exports of Korean SMEs' products
and success stories
Thanks to the SMBA's full-scale support, Korean SMEs' advanced
technologies and SME CEOs' strong determination to export,
more Korean SMEs are making a profit in oversea markets.
Case in point is HAAN, a Korean home appliance maker.
Armed advanced steam vacuum cleaners, HAAN has made remarkable
achievements in overseas markets through its rigorous
localization strategies such as setting up a subsidiary in the US
and breaking into distribution markets. Another success story
comes from the Korean company Lock & Lock who has been
very successful in selling airtight food storage containers online
and on home shopping networks in China. In addition, there are
many SMEs whose businesses have been booming in the global
market thanks to the Korean government's backing for overseas
marketing. For instance, in 2009, a Korean company that was included
in the project, Make Korean SMEs Exporters - which provides
participating SMEs with education on trade, buyer-seller
matching services and market research - posted over US $15 million
in exports, up from US $20,000. Another Korean company
in the Project also saw its exports jump from US $60,000 to over
US $5 million thanks to the Project's in-depth market research
and trade shows. Additionally, Osstem Implant, a Korean supplier
of dental implants, has successfully developed premium brand
"HiOssen" and it won the US $20 Million Export Award in
2008.
Kim Yearim/ yearim@koreaittimes.com
www.koreaittimes.com 61

New Idea Goods
Turn Off the Lights and Open the Curtains,
Everything is Possible with a Smart Phone
GS E&C (www.xi.co.kr) 's 'Xi Ilsan Xi We City' unveiled their high-tech ubiquitous city system.
The revolutionary technology has changed what we think of in the areas of the network, safety and
security systems. What's different is that users with a Smart phone are able to manage a hybrid ventilation
system and climate control. This is just one example of the technology that is integrated into
the ubiquitous building in 2010. Here are the examples of what visitors will enjoy in the Xi Ilsan Xi
We City. Taking kitchen compost out to the bin on the curb is a think of the past. On every floor the
Auto Solid Waste Collection system is available for the elimination of food waste. The Hybrid ventilation
system, which is the marriage of natural ventilation and forced air ventilation, brings in fresh
air without opening the windows. The electronic heat exchange system saves energy with less consumption
for ventilation. It will also provide disinfected water, which contains plenty of minerals
and DO(Dissolved Oxygen) via the Central Water Purifying System to households that are connected
to the infrastructure. The state-of-the-art air conditioning system in bed rooms and ventilation
system in kitchens foretell the greatness of ubiquitous city system. The Smart phone is an integral
part of the system. Leveraging the power of a device the resident already has was an easy design decision. With it they can control the
lights, temperature, and air. The system also allows the resident to get information about traffic, shopping and local area using their
smart phone as well. 'Emote metering' and 'automated delivery service' are just another things residents will enjoy.
FlatDis Unveils its Real Time 3D Converting
System
The Avatar brought a new era of 3D to our life and the FlatDis's
converting system is one of the best ways to produce 3D movie
content.
62 KOREA IT TIMES | December 2010
Have you ever wondered if anyone has developed a solution to convert
images from 2D to 3D? Well, wonder no more because FlatDis has been
working on the display algorithm and the display quality enhancement
technology to achieve just that since 2002. They began research to develop
their 3D converting algorithm 5 years ago. Now FlatDis has developed 3D
Box that converts 2D images and content to 3D in real-time. 3D Box is a
hardware device and can be used with any resolution format input. The 3D
Box will allow you to see up to Full HD imagery. It has various input
channels, to include HDMI, DVI, D-Sub and Component. This is a turnkey
product and users won't need to buy additional conversion hardware.
Physically, the 3D Box looks like a standard set top box. It's easy to connect
to your monitor or TV. The next thing you know you'll be enjoying the exciting 3D world. Flatdis has six patents, five in Korea
and one in the US. These patented solutions include adjusting image quality in flat panel displays, motion detection equipment and
stereoscopic conversion. Flatdis has a number of other products and service offerings. This diversified company, located in the
Bucheon Chunui Technopark, Seoul, Korea, has units which supply the defense industry, develop fire sensors that are used in conjunction
with CCTV, create digital displays and provide image-related training programs. Their 3D products are built to order, based on the
customer's requirements, so you know you'll get just what you want. You can find out more information at
http://www.flatdis.co.kr.

Goggleless 3D Image Display Makes
a Whole New Experience
Goggleless 3D Image Display
unveiled by 3D One
New Idea Goods
If you are a person who enjoys watching 3D images, but finds wearing 3D goggles uncomfortable,
the answer is 3D One's goggleless 3D display. 3D One unveiled its goggleless 3D display,
which comes in various sizes: the 3.8-inch versions are the same size as the screen on a smartphone;
the 7-inch can be utilized for PMP, navigations and POP; the 12.1-inch can be used as a sub monitor
and a DID (Digital Information Display); and the 19-inch, on which dot multi-users can be supported
with only two images, right and left. Furthermore, their optical bonding greatly enhances visibility.
Another one of 3D One's attention-grabbing products is the goggleless 3D digital photo frame
(7"), which has the goggleless, multi-view 3D display and enables real-time 2D to 3D conversion.
Using 3D One's own conversion algorithm, the 3D digital photo frame boasts a superb 3D conversion
function.
For more information: www.3done.co.kr
Augmented Reality transforms 3D to 4D
The Avatar brought a new era of 3D to our life
and the FlatDis's converting system is one of the best ways
to produce 3D movie content.
Recently '3D augmented reality' became the talk of the town. It refers to
the computer graphic, applied in various areas, such as mobile phones that
projects a virtual object in real environment so that it looks as if the object
actually exists. At the center of this cutting edge industry is Big I entertainment,
who are expanding their business in special graphic production from
3D stereoscopy, 4D, HD stereoscopic movies, and virtual reality. After
supplying smart phone content to the German 3D production company
'Special View,' Big I Entertainment in collaboration with Aga World, introduced
a world classic fairytale book series with the world's first Blu-ray system.
Now they are in negotiation for the product's exportation. It is an
achievement that suits its reputation for their rich and various sources including
picture books and illustrations. Big I Entertainment uses a separate
layer system when creating content, and shows remarkable competence as
they produce 10-minute stereoscopic content in just about one and a half
months. In addition, they take into account the perspective in arranging the layers, so as to add visual comfort to the final result. This
has been made possible by their special technology, whose patent is pending, and Big I Entertainment already has patents for a stereoscopic
editing device and method, as well as video frame creation methodology for stereoscopic content.
If you are ready to enjoy 4D augmented reality, find more about it at www.bigient.com
www.koreaittimes.com 63

New Idea Goods
Where is My Desk?!!! Articulated Arm
Gives You More Space
If you work with more than one computer display, then you know how
crowded your work space can seem. Go with three or more and you'll need a
dedicated space just for computing and any other work will have to be done
elsewhere, that is of course unless you have a VISIDEC monitor mounting
system from Mountkorea Co.,LTD (www.mounkorea.com). For users who
require dual monitor applications, the Focus Articulated Dual Arm can revolutionize
any workspace. This desk mount supports two LCD flat screens
of up to 17.5lbs (8kg) each and frees up valuable desk space for enhanced
VISIDEC
productivity. Holding the two displays side by side or back to back, viewing
comfort is dramatically increased through easy repositioning of the screens.
Tilt, pan, rotation, height and distance from the screens are all at the user's control. This ensures an ergonomic design with award-winning
features alongside great value for the money.
The VISIDEC family, consisting of Focus, Traveller and Freestanding Ranges, are contemporarity designed mounts for LCD displays
for home and office applications. VISIDEC offers great value in terms of price and functionality, award-winning design, and ease
of installation. The VISIDEC Focus range incorporates Atdec's FlexiStarTM mechanism - a unique universal LCD screen attachment
head which allows users to adjust their VISIDEC Focus mount to suit 75mm x 75mm (3" x 3") and 100mm x 100mm (4" x 4") VESA
mounting hole patterns. The FlexiStarTM makes choosing a right mount for your monitor a breeze.
Transcan, a Contactless 3D Image Scanning
System
MiniMe Dream launched a contactless 3D image
scanning system called Transcan
Many people's values have long shifted from quantity - simply having
something to eat, wear, and sleep in - to quality: better eating, clothing, and
sleeping. With the well-being fervor, an increasing number of consumers
are seeking more healthy and beautiful life, which, as a result, explains the
success of weight-loss clinics and fitness-related industries even during the
economic downturn. Following this trend, MiniMe Dream (chkimpace@yahoo.co.kr)
recently launched an innovative contactless 3D image
scanning system called Transcan. This system, specially designed for fashion,
obesity clinic, health and other related businesses, photographs the entire
human body in only a tenth of a second, creating what could be called
a customer's "digital twin." Transcan recognizes and subsequently generates
image of a whole body that appears on the monitor, before analyzing
the height, circumference, and body composition based on realistic figures,
using various software applications, and then outputs the assorted data.
The system automatically provides optimum diet and exercise information,
and is also fast as well as harmless for human body since it does not
use laser.
64 KOREA IT TIMES | December 2010

Eco-friendly Lighting Equipment,
High-efficiency LED Built-in Lig
New Idea Goods
Daekwang Lightech(www.dklightech.kr)'s high-efficiency LED light fixture
is designed for indoor lighting that is turned off and on by the external LED
converter. The structure of the LED lights' tube uses Heat Sink radiation. To
prevent glare caused by LED lights, scattering pipes were used. "In addition,
high illumination reverberation shades were implemented to increase optical efficiency"
said Daekwang Lightech.
In particular, this product, an upgraded version in terms of optical and electric
performance, can be used at industrial sites where precision machines are
heavily used. Daekwang Lightech's high-efficiency metal halide lamps & stabilizers
also warrant attention. Thanks to consistent efforts to develop state-ofthe-art
technologies and quality improvements, Daekwang Lightech is able to
High-efficiency LED light fixture for indoor lighting
produce high-efficiency metal halide lamps, with a dual tube structure, that prevent
the arc from coming into contact with the wall of the arc tube. Its dual tube
structure also eliminates the potential for fire, in the event that a failure occurs. High-efficiency metal halide stabilizers are tuned off in a
state of unloading to prevent electric shocks. A reset switch makes it easy to maintain. Above all, SP (Saving & Protect Igniter), used
for the stabilizer, is supplied to over 20 domestic HID (high-intensity discharge) lighting manufacturers and can be used in a semi-permanent,
eco-friendly manner.
Catch Your Eyes with 3D
HoloCubig, a 3D image device, showcases realistic 3D images
Got a product promotion in 3D? You can imagine your fascination with
realistic three-dimensional images. 3D Joy(www.3d-joy.com) launched a
new product, called HoloCubiq, which enables such a promotion system.
HoloCubiq is a 3D image device that projects 3D images of the product
in the air for product presentation and advertisement without using actual
products. The speaker maximizes the effect of advertisement by adding
sound to the image. With the smart design and trendy color, HoloCubiq
proves to be very effective for display, and the clear image and LED-based
design helps improve the image, therefore, sales of the product. Holocubiq
is produced in 8", and higher-end 15" and 19" models. The 19" model in
particular can be custom-designed as a premium model, which features an
integrated touch screen, allowing customers to select the product for which
the video will play. Moreover, HoloCubiq Premium helps advertisers with
marketing by quantifying the customers' preference in data.
www.koreaittimes.com 65

New Idea Goods
The First Slider Controller with a QWERTY
Keyboard in Korea
Are you tired of having a stack of remote control devices in front of your entertainment
center. Well NST Co., Ltd (www.nstkor.co.kr). has about the most sophisticated
universal remote you can imagine. It does everything you could want from a controller
and you don't have to be a licensed commercial pilot to operate it. Simplicity of design
and a complete array of features make the Blue-I the ideal universal controller. Their tag
line for the product is "Next-generation Smart Controller" and smart it is. The compact
design, when closed, conceals a full QWERTY keyboard, which will come in handy
when your TV starts talking to the Internet and all those social networking sites. The
convergence of technology means you will be able to perform many of the tasks that
used to require a full blown computer on a variety of devices, which were traditionally
single purpose tools. Having a keyboard at your disposal will eliminate the pain of entering
text through some of the poorly designed interfaces that you encounter when trying
Blue-I the ideal universal controller by NST to locate you favorite entertainment content. NST figured this out. When they developed
the Blue-I they incorporated the keyboard in the remote in the same way that some smart cell phones do. The sliding feature saves
space and improves ergonomics when the keyboard is not in use. Other handy features include Two-way communication, a strong
communication method, integrated mouse, and it is able to control a broad range of multimedia devices.
Hyundai IT Unveils Super Narrow Bezel LCD
3D Multi-Vision
3D Display specialist Hyundai IT (www.hyundaiit.com) unveiled the
world's first Super Narrow Bezel multi-vision LCD 3D at Korea
Electronics Show 2010. The Super Narrow Bezel is a 138" super-size 3D
screen, formed with a total of nine 46" LCD displays, arranged in a 3 by 3
configuration. Its height is comparable to that of an adult man. Unlike, the
existing big screens using polarized 3D glasses, which can only be used in
dark places, the Super Narrow Bezel provides 700 candelas, 150 percent
brighter than a normal LCD TV, enabling easy presentation using the
touch screen, even in bright places. The 70-inch premium Table Display,
as you might have guessed from its name, is a device for display on a table.
Users can search for information using the touch screen functionality and it
can be connected to a TV, DVD, Divx, or PC. Hyundai IT's 3D display
Hyundai IT's super narrow LCD 3D multi-vision
products are supplied to television networks, including ESPN and production
companies in Hollywood. The Super Narrow Bezel, which proves to
be very space-efficient thanks to the auto-folding feature, along with Table Display is anticipated to be in high demand from businesses
that are domestic and worldwide. They will serve well in exhibition centers, museums, and 3D production companies. Hyundai IT is
also planning to showcase their digital signage solutions for bus shelters and subways.
66 KOREA IT TIMES | December 2010

Haptic Simulator for Medical Training
New Idea Goods
AR Vision's injection simulator, an medical training system, helps personnel
to practice injection using haptic technology
AR Vision (www.ar-vision.com)'s intravenous injection simulator
(ARSim IV-100) is an interactive medical training system that helps
personnel to practice injection using haptic technology. This system
adopts 3D stereoscopic and high quality computer graphic effects to
create a more realistic environment in order for the users - training
doctors, nurses, and paramedics - to improve their injection techniques.
The simulator also provides an array of useful training content
for injection practice.
Auto repair with simulation
VSM, the simulated automotive repair solution developed by AR
Vision, simulates 3D data designed by automotive designers before
actually going into production, to minimize errors, reduce the development
period and cost by a substantial amount. With realistic computer
graphics and haptic devices, this solution provides a realistic environment for automotive repair, which helps training institutions
and auto mechanics improve their technique.
Stay Away from Electromagnetic
in Our Daily Lives
Electromagnetic inference considerations are increasingly important
for our daily lives
Electromagnetic inference (EMI) considerations are increasingly important
as electronic devices become more ubiquitous in of our daily lives. Our
reliance on these devices has increased the performance requirements for
electromagnetic compatibility (EMC) components like common mode
chokes coils, which provide protection against incoming and outgoing
high frequency noise. They also protect electronic devices against high
voltage pulse noises generated by spark discharge, etc. In switching power
supplies, the waveforms are periodic, but they become non-periodic in the
case of data lines used in telecommunications. That's where AMO
Greentech (www.amogreentech.com) comes in. They are a 'Total Green
Solution Provider'. Their core business is Renewable energy, Smart grid
and Electronic Chokes to support an environmental friendly business model.
AMO Greentech has developed, using advanced materials, the "Nano
Ribbon"element, which is at the core of the choke product line. They have
a lineup of Choke products which have superior magnetic properties over other magnetic components on the market. The AMFN-
Series (Nano Common mode chokes) are mainly used to provide attenuation of asymmetrical conducted interferences. AMFN series
shows a higher insertion attenuation that is insertion damping, overall the wide-range of frequency. AMF Series magnetic cores of high
permeability, which are made of co-based amorphous alloys, are now available. In addition, recently AMOGREENTECH launched
new AMFN Series common mode choke cores, which are made of nanocrystalline alloy. The typical permeability of AMF and
AMFN Series common mode choke is 80,000. Where permeability rates excede 80,000, AMOGREENTECH can provide higher level
common mode chokes with AMF and AMFN Series flat loop cores to satisfy those requirements.
www.koreaittimes.com 67

New Idea Goods
The Eye in the Sky Has Your Back
It's night and one of your employees has been working late. She
finishes her work and leaves the office for a long walk to the bus
stop. As she exits the building some creep is lurking in the shadows
waiting for an opportunity to take advantage of someone caught unawares.
He sees your employee make her way out of the building
and he's ready to make his move. This is going to be easy he thinks.
Then he hears a soft buzz and realized there is a pan and tilt camera
moving into position. The thing is pointing right at him. Then he notices
a security person exiting the building and coming his way. As a
coward who would consider accosting a vulnerable victim in the
first place, he cuts and runs. A potential crisis is averted, because
you have taken the responsible precaution in implementing a robust
Digital IP Video Security Systems introduced by GSP
security solution. These days surveillance systems are a requirement
if you are doing business. The webcams you buy on line aren't going to cut it if you are serious about protecting your site, assets and
personnel. If you want the job done right, check out GSP SYSTEMS INC. (82-32-651-2123 / www.gspsecurity.co.kr) Established
April 2000, GSP SYSTEMS Inc. designs, develops and manufactures security products in S. Korea and offer fully integrated systems
to customers the world over. Their products are proven in the field and have demonstrated their high quality throughout their 10 years
of doing business. GSP systems are professional grade, suited for the security surveillance market, in which reliability and stability is essential.
They provide the Total Solution, and GSP products are perfectly compatible with each other since they design, develop and
manufacture their own technologies. They hear their customers' requirements and design systems to exceed their expectations. For integrated
Central Management Systems, Digital Video Recorders, IP Network Servers and a full range of Camera equipment, make
GSP your first stop.
Does any Product Deserve
the Good Design Mark?
GeoCross has come out with the Vision Drive VD-7000
GeoCross(82-1544-2954 / www.visiondrive.co.kr), a maker of in-car
black boxes and telematics equipment, has come out with the Vision Drive
VD-7000, which is making a sensation in the market. The VD-7000 is a
2CH car black box, equipped with a WDR lenses and infrared ray LED.
Noteworthy is that the VD-7000 is the only Korean product that has received
the Good Design Mark. On its wide, color LCD screen, users can
watch their past driving videos in vivid colors. There are so many features
that deserve your attention. I don't know where to begin. Of course, the
VD-7000, the only Korean product that bears the Good Design Mark, is
great in terms of design. But that's not all. Its advanced features far exceed
its external beauty. It provides services in many languages with a onetouch
voice recording function. It has LED buttons, a three-axis shock sensor,
a built-in GPS module, etc. In particular, the high-performance GPS
module tracking function and simultaneous recording of what's happening
forward and back and selective recording.
68 KOREA IT TIMES | December 2010

Withsolution Has Taken Security Video
Monitoring to a Whole New Level
New Idea Goods
Withsolution (82-62-975-7373 / www.withsolution.com) is actively engaged in developing
cutting-edge, high quality security equipment and becoming a leader in the
market. Their systems employ totally digital technology to provide security equipment
that is enhanced with digital multimedia technology. Their digital security applications
are uniquely designed, developed and manufactured with their accumulated
experience in CDMA-based wireless communications, CCTV video processing,
embedded solutions, H.264 video compression processing and home network control
techniques. That is a mouth full, but when it all comes together it
represents an highly versital system, which has flexibility seen nowhere else in the
industry. A description of two of their systems demonstrates what I'm talking about.
One is the Wall Mount DVR (Digital Video Recorder). It can be installed at remote
industrial sites, it is water-proof and vandal resistant. Since it uses an LED back-light
Wall Mount DVR (Digital Video Recorder)
high-resolution industrial digital LCD, the life of the product is longer. It produces no
heat, so no separate cooling fan is necessary. What's more the unit is nearly noiseless. Over the Internet, all functions are accessible. It
can be installed on a telephone pole or exterior wall. The system gives you the ability to monitor illegal disposal of waste, municipal
water and sewage systems and other public institutions. Another configuration is used in vehicles. The Vehicle DVR is a security system
that can be installed inside a car, truck or bus and it will record any malicious event. The units are particularly useful on monitoring
for taxi robbery or vehicles that are at risk of being damaged or stolen. The system senses shock automatically through the use of a
gyro-sensor. Upon detection, images showing the conditions 40 seconds before and after the event, based on shock time, will be stored
automatically together with separate event records. This solution is the perfect marriage of industrial DVR technology, power supply
control technology and sensor technology.
No More Toothache, with Laser Toothbrush!
M&H laser toothbrush
Do you have hypersensitive teeth? Want to drink cold water and
eat food without pain like other people do? Do the medicines and
toothpastes not work for your damaged gums? In what would seem
like the future, the world of toothbrushing technology is more prevalent
now than ever before. M&H (www.mnhtw.com) recently introduced
its laser toothbrush, which radiates low-frequency laser to
massage user's gums and teeth every day. In clinical survey conducted
by Seoul National University Hospital and Seoul St. Mary's
Hospital, 75 percent of the patients with hypersensitive teeth showed
improvement after using laser beam massage. Officials of M&H said
"All you need to do is spend your 5 minutes per day while brushing
your teeth and you will see your damaged gums covered by a thin
protective layer after a few weeks." M&H toothbrush tells that the
state-of-the-art products are not things that we can find in the future.
They are what we use now.
www.koreaittimes.com 69

New Idea Goods
A Picture is Worth a Thousand Words
and the Bigger the Better
Many new arrivals to Korea are fascinated by those huge video
screens that are mounted on buildings. The live sporting event experience
has been transformed by the fan's ability to watch instant replays
of the action in the stadium on massive
video displays. Advertising has taken on a whole new dimension
when the video message is viewed by thousands of passers-by at a target
intersection. A building owner can leverage a good location into
previously untapped income by agreeing to have a monster screen
mounted on his building. When you are in the market for this technology,
there is only one place to go and that's DBT(www.dbdt.co.kr).
DBT (Dong Bang Data Technology / 82-2-2108-7878) Co., Ltd. is an
expert in outdoor and indoor electronic display screens and IBS total
solution systems. They have a proud tradition of providing the best
Fantavision Electronics Display System by DBT
technology and the organizational power to deploy solutions of this
scale. They are known for their honesty, sincerity and ability to rise to the challenges associated with meeting or exceeding the customers'
expectations. They have built an after-care service system which can't be matched by any other company in the field. Their
FANTAVISION Electronic Display System is an electronic screen device for indoor and outdoor use. It's no secret in the industry that
they use the highest quality high-luminescent lamps and LED and CHIP LED for the lighting elements. Their screens are deployed to
display video, images and live footage in real-time. DBT produces custom-made installations to meet the customer's size and shape requirements.
They build the best in breed display systems used for advertising or promotion. DBT takes the hassle out of the experience
by handling all aspects of bringing the dream to reality.
AHA Information & Communication Leads
a New Information Culture with Its DID
and Electronic Board
AHA Information & Communication (www.ahainc.co.kr) presents two new promising
products: the DID (Digital Information Display) and the AHA Electronic board. To start,
AHA's DID, which is designed to facilitate information delivery, enables remote control
and remote scheduling through networks. And AHA's DID is a 46 inch multi vision display,
using super narrow bezels. AHA's large multi display has combinations of 3X3 and
4X4 configurations, created by arranging many panels. What about an Electronic Board? It
comes in either tablet monitor or the world's first wide table monitor.
AHA's Electronic Monitor, which enables touch and scribbling on any LCD, PDP and
DLP images can be very useful in educational and business settings. In the end, AHA's
Electronic Monitor is expected to open the door to a creative, innovative, multi-media educational
environment.
AHA Information and Communication's
mulitivision
70 KOREA IT TIMES | December 2010

Touch Me!
Wios’s 2020 New Product "SENEDA”
New Idea Goods
Wios (www.x-pointer.co.kr), a camera touch solution developer,
has unveiled its 2020 new product "SENEDA". SENEDA is a touch
module brand that can be used as a touch screen monitor, once attached
to a general monitor. It features a LCT camera. Wios's patented
LCT camera technology works in the following way: the camera
mounted on the top of the monitor senses objects. The strength of camera
touches is that they can preempt any malfunction caused by screen
WIOS unveiled its 2020 SENEDA
scratches, which are the problem of the Capacitive Touch (PCT) technology.
Any object, including finger tips, can be used to make touches. SENEDA can come in handy in terms of applications and installation.
SENEDA comes in a wide range of sizes, so it can be applied in diverse touch screen sectors like DIDs (Digital Information
Display) and kiosks.
Float Like a Butterfly and Sting Like a Bee
Chois's wireless RF based Control Devices can help you to deliver your
presentation like a pro
It's easier to keep peoples' attention if they can see you and
you can move around while you are talking. Presentations
can be a pain if you're tied to the location where the computer
is, usually next to a projector in the back of the room. Chois
(www.wios.co.kr) has solutions that let you roam freely, and
even talk with your hands, if you like. Their wireless
RFbased Control Devices easily connect to any PC and with
one in your hand you can deliver that all-important presentation
like a pro. Would you rather have the audience looking
at the message delivery vehicle that you and your team spent
hours working on or have them looking at you while you use
your dictatorial powers of persuasion. With the Chois remote
controller you can have both to give your self the best shot at
getting your point across. The X-remocon is the new concept
remote control for PC that a user can directly customize the
mouse and keyboard function and control files in a PC with
23 buttons. The XR100 uses RF to solve the directivity problems
at a reasonable price.
The infrared remote control works regardless of obstacles
between the remote control and a PC.
Chois has really thought of everything to get you ready for
that big pitch. The X-pointer XP140 acts as a remote controller
and laser pointer, providing the best environment for presentation in a light weight package. The XP140 supports the remote
page transition and laser pointer functions for the use in Microsoft PowerPoint and provides the best environment for presentations
without an auxiliary worker. With Chois RF remote control solutions you're prepared to nail it.
www.koreaittimes.com 71

New Idea Goods
High-Performance, High-Efficiency,
Hybrid Digital Set-top Box
Aegislogic (www.aegislogic.co.kr)'s Hybrid
Digital Set-top Box (AL-200) embodies
Aegislogic's advanced technology. It enables
watching both IPTV and satellite broadcasts via
one set-top box. In addition, 1080p full-HD
video images can be enjoyed.
In contrast to previous set-top boxes that allow
for only one form of broadcasting reception,
AL-200 allow users to enjoy both IPTV and HD
satellite broadcasts. VOD and live functions via
a server make it the optimum terminal solution
for public offices, hospitals and large churches.
Besides, Aegislogic Hybrid Digital Set-top Box
Aegislogic's Hybrid Digital Set-top Box
(AL-200)'s peripherals deserve attention, especially
the Sliding Point Remote-Controller (AL-
010). This remote controller can control the set-up box and TV, let alone the PC. Furthermore, Aegislogic's unique typing method,
waiting to be patented at the moment, will help users enjoy IPTV in a more diverse and easier manner. Just like a PC mouse, the cursor
on the screen can move in eight different directions.
World’s First 15-Inch OLED Monitor
for Professionals, LEM-150
The LEM-150, the world's first 15-inch OLED monitor,
unveiled by TV logic
72 KOREA IT TIMES | December 2010
TV logic(82-70-8668-6611 / www.tvlogic.co.kr), a video technology and broadcasting
equipment specialist, has released the world's first 15-inch professional
OLED monitor, the LEM-150, causing a stir in the industry. The world's first broadcasting
monitor made with OLED panels, the LEM-150 has many benefits that
were not available in LCD monitors. For instance, the self-emitting OLED does not
require a back light, therefore it is thin and light. The high luminance makes it
brighter than normal displays and the high contrast ratio of 100,000 to 1 provides
clear contrast at any viewing angle. The wide viewing angle, at 180°, offers a consistent
picture quality regardless of the viewer's angle to the screen and the color does
not become distorted when the display is viewed any angle. It is also worth noting
that the monitor offers a clear and dynamic picture in any environment, thanks to its
fast image response. It has a low energy consumption rate, because only the bright
areas require energy. TV Logic is also planning to introduce the 'VFM-056W', a new 5.6-inch viewfinder monitor, at this year's Korea
Electronics Show. The VFM-056W has a screen resolution of 1280x800 and weighs less than 0.3kg. It is resilient and heat-proof, using
a magnesium emission system case. The monitor offers various features, which are unavailable in the existing viewfinder monitors,
such as a Y level check, wave form, vector scope, range error, and focus assist. Ergonomically designed, the VFM-056W will set a new
standard for viewfinder monitors, providing the optimum solution for filming, such as indoor and DSLR shooting.

Interior Design Meets Marketing Magic
New Idea Goods
Interior designer Mrs. Lee recently visited a client with an unusual
request. The client is a photographer who specializes in
capturing outdoor scenes in wild environments. Mrs. Lee was being
consulted regarding wall paper in particular. The photographer
client had taken some spectacular pictures and wanted them
integrated into the wall paper solution. Mrs. Lee thought it might
be possible, but told the client that she would have to do some research
and report back in a few days. Later that afternoon, she
visited her advertising consultant, Mr. Park, to arrange for a new
banner for the front of her shop. While she was there, she mentioned
the client's requirements regarding the wall paper. The Mr.
GeoCross has come out with the Vision Drive VD-7000
Park said that he had recently acquired a new printing system
from Inkchemsystem (http://inkchem.syn.co.kr), that he mainly
used the amazing new system to produce 3D curved surface printing, but is was capable of performing many unusual functions. The
UV printer, called JETRIX is a new machine and Korea's first multiplex printing system that integrates digital printing technology onto
the irregular-and-curved-surfaced materials. Mr. Park was relieved to learn the the system doesn't use any kind of solvents, making the
system eco-friendly. The High-speed operation and process, mass-customization and work standardization are just freebies. Mrs. Lee
was happy that she had stopped by Mr. Park's office and told him of her dilemma. Thanks to Inkchemsystem JETRIX UV printer,
Mrs. Lee's problem was solved and she would have another happy client. The next day she read in the news paper that
Inkchemsystems had made a splendid achievement of cutting a deal to supply their JETRIX and 3D printers on the first day of KES
2010. The 3D printer is scheduled to be supplied to Jinheung Co. in Jong-ro, Seoul. In the article it also said that Inkchemsystem is
now planning to exhibit a sample that is compatible with various products at KES 2010.
For more information: 82-2585-2042 / http://inkchem.syn.co.kr
Lights, Camera, Action!
Jinit's MMS-T Pro
Since Youtube came on the scene, everybody has been getting in to the act. You can go to Youtube
and see videos of just about anything you can imagine. Some take the process more seriously than
others. For some it's ok to shoot a little movie with their phone and upload it to share with the world.
But if that's not good enough for you then you need some specialized video editing gear. If that's the
case then JINIT has the best around. JINIT(82-32-623-7600 / www.jinit.co.kr) has been around for
the entire video revolution, designing and manufacturing digital video editing equipment since 1996.
They have a dedicated staff of professionals and proprietary technology for the development and support
of Digital Video Editing Equipment. JINIT is all about Digital Video Editing Systems, DVD
Authoring Systems, Internet Broadcasting Systems, Network Broadcasting Systems and Security
Surveillance Systems.
In the 21st century and the Information Age, multimedia is taking center stage worldwide. Digital
information plays an important role in every company. To keep pace with this growing trend, JINIT
has developed and is now offering 'Netcast'- the world's first real-time multi channel broadcaster, 'JAS
4' Digital Video Editing System, 'JAS 3' DVD Authoring System, Streaming Camera and Chroma
Key Machine to elevate the quality of production video. They have been driving to lead the industry
since the beginning and you can benefit from their hard work. You can't go wrong with a JINIT video
system.
www.koreaittimes.com 73

New Idea Goods
Leader in Digital Conversion
UMT8000 (Universal Media Transceiver 8000) is a
professional IRD that provides up to eight slots in a
compact size of 1RU. In addition to offering input and
output for broadcasting and communication businesses
and contents providers, this product has a chassis with
Universal Media Transceiver 8000
a minimum of one and a maximum of eight module
slots. Each module supports satellite, cable, terrestrial,
DVB-ASI, IP and baseband; decodes MPEG-2 and MPEG-4 (H. 264/AVC); and transcodes MPEG-2 into MPEG-4(H.264/AVC).
Also, users can freely configure the system using its various power module options. The company is also launching MD2000 (Multi
Displayer 2000) for multi-channel monitoring, which supports up to 32 SD or HD inputs and outputs them in DVI with the input from
analog video or SDI. It has various output layouts and graphics designed for video and audio-level system monitoring. Acetel
(http://www.acetel.co.kr) is a broadcasting equipment solution provider with an ambitious goal of dominating the world broadcasting
industry with their technology. With experience and know-how in digital broadcasting systems, in which they have built for more than
10 years a strategic alliance with digital broadcasting technology businesses inside and outside of Korea, the company is playing an essential
role in the main TV networks' transition to digital broadcasting. As Korea's leading total digital broadcasting solution company,
which offers services from establishment and development of digital broadcasting system (SI) to consulting and technical support, is
renowned for having many core solutions related to digital broadcasting systems around the world. Now, with the new trend of digital
conversion, Acetel is on the front lines of improving digital broadcasting systems in many areas, including satellite broadcasting, terrestrial
broadcasting, cable TV, IPTV, and mobile broadcasting.
Observer B1, an Eye-Witness, Protects You
Observer B1, a digital drive recording device, provides drivers
safety
EyeCar NetWorks (82-1577-8227 / www.eyecar.co.kr) is a leading
company in the digital visual field and has a superior technique.
They strive to make a great products through advanced information
technology to expand the digital visual field. They monitor customer
feedback to enhance the the quality and value of their products. To
realize their vision and achieve their ideals they are committed to
Central Management, Value Propositions and being a Technology
Leader. They focus on speed of delivery, having well managed systems
and customer satisfaction. Their motto is "Never be satisfied
with the present." The Observer B1 is a digital drive recording device
designed to assist in driver's safety. It records evidence of accidents
that occur either while the vehicle is being driven or while the vehicle
is parked. It stores data, to include speed,direction,operation of
brake, etc. and the environmental conditions at the time of the accident.
It records both video and audio of the events using a front view
camera and an additional camera for external view. The recorded
data is invaluable for determining the cause of accident. It's like having an eye-witness 24x7. Users can easily view all data recorded by
the system on PC. Observer T1 is a multi-channel distributor using infrared LED and Motion detection sensors. When the Observer
T1 is connected with Observer B1, the user has a 5 channel total vehicle drive recording system. The system will give the driver peace
of mind in knowing that when the inevitable accident occurs
74 KOREA IT TIMES | December 2010

Events | Expo 2012 Yeosu Korea
The Living Ocean and Coast,
Expo 2012 Yeosu Korea
The Second Story in a Series of Three Articles
Expo 2012 (http://www.expo2012.or.kr/eng/main.asp) held in Yeosu Korea will allow
visitors to experience diverse and plentiful themes where designated exhibition
rooms have been prepared apart from the exhibition halls, which distinguishes this event
from other international expos. The designated spaces are used to exhibit the given
themes which consist of Big-O, Marine Experience Park, and Expo Digital Gallery
(EDG), which will become the central place of the exposition by making innovative use
of the natural and geographical conditions present at the site.
Preview of Expo Digital Gallery
Big-O and Marine Experience Park
Big-O is the world's first special event venue to be built on the sea, and it is going to be
established alongside the seafront of Yeosu Shinhang. It will be a future-forward and organic
space where visitors experience 'Life of the Ocean and Coast' and also where main
events, marine performances, cultural events, and new-media shows are staged. Far
from the old concept of exhibition halls, Big-O will project large-scale and innovative exhibition
techniques to the outdoor space and natural environment.
Expo Digital Gallery (EDG)
EDG is the central avenue of the exhibition, which continues from Yeosu's old downtown
to the KTX station. A ubiquitous marine culture center that integrates state-of-art
Korea Pavilion, the world’s first carbon-free exhibition
hall
A sky view of Expo 2010 Yeosu Korea
76 KOREA IT TIMES | December 2010

Expo 2012 Yeosu Korea | Events
IT, artistic lighting, etc., The gallery, 600m long and 30m wide,
will be established across the international pavilions, and is the
first of its kind to be built in the open space. The avenue will represent
the imagined future of the year 2050 by adopting cuttingedge
technologies and marine artworks; additionally, after the
Expo, it will be used for stimulating the city's vibrant culture
scene.
Main Exhibition Facilities
Main exhibition facilities within the center will be built separately
for the host country and participating countries. As a BIEapproved
exhibition, it will comply with relevant regulations taking
into account operation, services, location, access to outer
space, the visitors' paths, and post-Expo utilization, etc., the facilities
are scattered within the international exhibition area.
Theme Pavilion: marine construction representing
the city, coast, and ocean
The pavilion for Expo 2012 Yeosu Korea was built based on a
design called One Ocean, winner of a heated competition which
took place among 136 teams from 31 countries. The Pavilion is
the core facility of the Expo as it represents the theme 'Life of the
Ocean and Coast', as well as 'blue economy' and the 'union of humankind
and the sea' in a holistic manner.
Sub-theme Pavilions
Three subtopics - development and preservation of the ocean
and coast, new resources technology, and creative marine activities
- will be expressed in four pavilions within EDG: Marine Life
Pavilion (Aquarium), Climate and Environment Pavilion,
Marine Industry and Technology Pavilion, and Marine
Civilization/City Pavilion. The sub-theme pavilions will surround
the Big-O so that visitors can enjoy various ocean-related
experiences throughout the Expo site. The marine art exhibition,
in particular, will be created using the digital technologies of
EDG.
Korea Pavilion: the world's first carbon-free exhibition
hall
Projecting the visions of Korea's marine technology and also as
a tribute to the future of humanity, Korea Pavilion represents a
green development of the new ocean, and will become the world's
first carbon-free exhibition hall. Even after the Expo, the Pavilion
will remain a permanent construction to convey the message of
Expo 2012 Yeosu Korea.
International Pavilion: harmony
and coexistence of the five Oceans
Over 100 participating countries will prepare for the exhibition
at this pavilion, divided into individual and joint exhibition halls,
where they will embody the theme of coexistence and cooperation.
The exhibitions
will be clustered
according to
each ocean to express
the harmony
and coexistence of
the five oceans.
The International
Pavilion is designed
to represent
a small island on
the sea, and will
be constructed by
using state-of-art
building material
as well as environmentally-friendly
elements such as
solar power and a
Bernoulli natural
Sky Tower
ventilation system
which features a
wavy roof to aid in this function.
Marine construction representing the city, coast,
and ocean
Marine Life Pavilion (Aquarium):
view of the marine life
The gross floor area is16,400m² and total of 6,030 tons of water
in the aquarium tank, the Marine Life Pavilion (Aquarium) is
comprised of an Aqua Museum, Coastal Life, and Marine Life,
etc. While providing a tool for researchers on a wide range of subjects
including specie conservation and farming technologies for
institutions such as the National Fisheries Research and
Development Institute, the Pavilion will supposedly house endangered
species like the Beluga whale, Baikal seal, and a Sea
dragon, which cannot be seen at a commercial aquarium.
Other Exhibition Facilities: Expo for participation
and network
Expo 2012 Yeosu Korea will also act as a platform to promote
global, local, private, and public participation in the Expo, by
adding international organizations and non-governmental organizations,
local governments, and corporations. The event facilities
that will be run at Expo 2012 Yeosu Korea include Sky Tower
(built with recycled soil), Waterfront Plaza, an open theater, and a
pocket stage (small outdoor theater), all of which will provide
spectacle and exciting experience for the visitors. Taking into account
the particularities of the marine exposition, the facilities will
be built in a strong and safe structure which is able to withstand
wind, rain, storm, etc., without losing artistic qualities.
Suh Jin-young/ info@koreaittimes.com
www.koreaittimes.com 77

Events Sketch | AECF 2010
AECF 2010 Discusses Asia's Role
in the Global Crisis Recovery Period
With leaders from all over Asia gathered together to talk about
the future of the Asian economy, the Asia Economic Community
Forum 2010 (http://www.aecforum.net) was held from the 7th
to 9th of November at Songdo ConvensiA, Incheon. "It was a
great success in stimulating intellectual interactions, arousing new
ideas and also recasting old views." Chairman Kim Hak-Su stated
recalling last year's forum. "Now we face a different set of economic
landscapes this year... Global Economic Prospects of 2010
(GEP2010), released by the World Bank, warns that while the
worst of the financial crisis may be over, global recovery is fragile.
It predicts that the fallout from the crisis will change the landscape
for finance and growth over the next 10 years".
Chairman Kim continued that this year they were mindful of
the G20 conference that was held just two days after AECF 2010,
and that they encouraged a "transition from crisis response to
stronger, more sustainable and balanced growth" into the "3-pillars"
of AECF which is "Grand Debate II on 21st Century
Capitalism", "Grand Compromise II among USA, China and the
EU" and the "Grand Dialogue II between Asia and the West".
The break-out session on Sunday, November 7th, consisting of
3 sub-sessions; the economic sessions, political sessions and cultural
sessions. The economic sessions were the most numerous
with eight subjects being discussed. The Northeast Asia
Economic Association of Korea led the break-out sessions on
four subjects "Creating Asia Community", "Macroeconomic
Policy in China", "Cooperation and Future Theme in Northeast
Asia" and "The Korean Peninsula and China" each with moderators,
speakers and panelists who are renowned professors of uni-
78 KOREA IT TIMES | December 2010

AECF 2010 | Events Sketch
Dr. Kim Hak-su, chairman of the Asia Economic Community (AEC)
Foundation and Former ESCAP Executive Secretary
versities from all across Asia. The politics session in the afternoon
was headed by the Korean Association of International Studies.
"Grand Compromise toward the East Asian Community" and
"Grand Compromise on the Agenda of EAC" were the two subjects
of the talks. Again, professors of universities from all over
Asia participated.
The second economics session followed, with the Korean
Urban Geographical Society and the Economic Geographical
Society of Korea organizing two talks on "Job Creation and
Urban Competitiveness", "Global City Network and Urban
Competitiveness". A graduate student paper presentation session
was also organized. HK Research Center for Chinese Practices
and the University of Incheon organized the culture session on
the subject of "Studies in Chinese Standards and Practices".
Professors from China and Korea were present to participate as
speakers and panel.
The last session of Day 1 was an economic session on "Asian
Responses to the Global Financial Crisis: Experiences and
Comparison" and was organized by the Korea Association for
Comparative Economics and the Economic Geographical
Society of Korea. Day 2 saw the forum set full speed ahead with
three plenary sessions, a break-out session, UN APCICT and
Model Asia Union meetings. Plenary session one started with an
opening remark by the Chairman of AECF Kim Hak-su, and an
opening remark from the Mayor of Incheon, Song Young-gil.
The congratulatory speech was given by Park Jin, Member of
Congress and Immanuel Wallerstein, Professor at Yale
University. The forum continued with another session organized
by the Korea Institute for International Economic Policy and
keynote speaker Amartya Sen, Professor at Harverd University.
USA, presenting on the "Grand Debate of 21st century
Capitalism: In Search of Alternatives to Washington Consensus".
A break-out session was also held with Asia Values Survey
Research Team organizing a talk on "Asia Values Survey for
Creating One Asia Together: Perceptions of College Students in
China, Japan and Korea", UNESCAP Sub-regional Office for
East and North-East Asia hosting talks on "A new development
paradigm in North-East Asia: Green Economy, and talks on
"CSR Korea and Asia" were organized by Herald Media.
The UN-APCICT organized "Turning Today's Youth into
Tomorrow's ICTD Leaders" participated by many distinguished
international guests. Plenary session 2 and 3 was organized by the
Korea Institute for International Economic Policy and treated
subjects such as "Asia's Response and Tasks for Recovery From
the Financial Crisis" and "Post Crisis New World Order: Asia
and G20". Finally, the model Asia union was organized by the
Asia Economic Community Foundation and the Incheon
Metropolitan City, Incheon Free Economic Zone Authority. The
talks were on "Asia's Integration".
The last day of the forum kicked off with plenary session 4
"Grand Compromise " Among US, China and the EU:
Resolving the Hegemony Crisis by G2 or G20?" organized by
The Korean Association of International Studies. UN-APCICT
continued their talks from yesterday, "Turning Today's Youth into
Tomorrow's ICTD Leaders". 3 special break-out sessions continued,
with the One Asia Club organizing the "Start One Asia"
talks. The Incheon Development Institute and Asia Journalist
Association organized talks on "Network of Competition &
Cooperation Among Asia Megacity Regions" and "Asian
Journalist's Perspective on G20 Seoul Summit 2010" respectively.
An economic session and political session followed with
"Background and Conditions for Regional Integration: Asia and
Europe Compared-The Model of Integration?-How to reformulate
the European model into East Asia", and "Asia regional integration
road map" talks and were organized by Northeast Asia
Intellectuals' Solidarity Korea.
The last plenary session, the "Grand Dialogue", was held on
the subject "Grand Dialogue between Asia and the West", with
guest speakers including Choi Won-sik, Professor of Inha
University and Bernard Senecal, Professor at Sogang University.
All talks and meetings wrapped up on Day 3 with the announcement
of the Asian Regional Integration Index with Kim
Won-ho, Professor of Hankuk University of Foreign Studies. The
wrap up session followed, with Kim Hak-soo, Chair of AECF at
the podium to bring things to a close. There was also an announcement
of the Regional Integration Road Map &
Declaration of Incheon by Park Je-hoon, Secretary-General of
AECF.
Choi Hyung-kyu/ info@koreaittimes.com
www.koreaittimes.com 79

Trade
Korea to Become G7 by 2015
President Lee Myung-bak attends the 47th Annual Trade Day
"The Korean government is to seek new trade policies to cope
with a rapidly changing trade environment in the wake of the
global financial crisis." President Lee Myung-bak urged in his ceremony
speech to mark the 47th Trade Day at COEX, Seoul on
November 30. In his speech, the president stressed the importance
of penetrating markets in emerging economies such as
China, India, and Brazil. Those countries have shown rapid
growth and positioned themselves central to the world's economy.
He added that the proportion of G7 nations in world trade
has been reduced from half to one third, which the G20 accounts
for two-thirds of the world economy.
President Lee stated, "The development agenda of the G20
Seoul Summit also holds significance, in line with the long-term
expansion of the overseas market." Later, the President urged local
small and medium sized enterprises to enter into the global
market by upgrading their competitiveness. The Korean government
intends to incubate more SMEs to raise the nation's total exports
up to 40 percent from the current 30 percent. After the
President's greeting, the government of Korea announced its ambitious
vision to become one of the world's top 7 exporters by
2015. With this, the Ministry of Knowledge Economy announced
seven potential-laden markets, such as Central and
South America, the Middle East, Africa, Central Asia, China,
India and the Association of Southeast Asian Nations. To increase
the trade volume, the ministry is planning to enter the infra
market which links resource development and
aggressively targets the middle class consumer
market. The ministry will also establish a new
infrastructure to foster 500 SMEs as global businesses.
Additionally, the ministry will integrate
and organize all the trade information from various
ministries as well as expanding their online-based
electronic trading networks. Also,
they enhanced the support for pioneering the
field of new trade sectors including procurement,
services, and plant.
With this, Korea is currently negotiating a
FTA with 12 countries including Canada and
Mexico. The trade conditions will improve
when the currency stabilizes and new free trade
agreements with the EU and Peru are fully utilized.
So far, Korea has ratified Free Trade
Agreements (FTA) with 45 countries.
Meanwhile, the Korea International Trade Association (KI-
TA) announced that Korea is expected to become the world's 7th
largest exporter this year for reaching the amount of USD 466 billion
in exports, which is exceeding the level which stood prior to
the economic crisis in 2008. Also, Korea jumped two spots ahead
from last year when they held the position of 9th biggest exporter
in exports.
Also, KITA forecasts that exports will reach a total trade volume
of USD 1 trillion ranking them the 9th trade nation in the
world for next year. KITA sees that Korea will have a surplus of
USD 42 billion as exports are expected to rise by 28.2 percent to
USD 466 billion and imports by 31.2 percent to USD 424 billion,
by far the nation's highest number. In addition, KITA forecasts
for the next year, exports will increase 10.7 percent to USD $516
billion and imports will grow 14.4 percent to USD $485 billion
for next year. Nevertheless a lot of uncertainties in the global
economy are likely to weaken export growth for next year, the nation's
key export items such as automobile parts, machineries and
textiles will lead as the strongest exports continually. The automobile
parts industry is expected to increase demands in emerging
markets including China. The IT industry also has a positive
outlook for the next year as the demand for TV panels, semiconductors,
and smartphone displays increase.
80 KOREA IT TIMES | December 2010

Trade
Muslim Market Emerges
as a New Global Target
The Muslim market is emerging
as a new global target for international
corporations. With a population
of about 1.6 billion, the
Muslim market represents a high
level of economic power, population
growth, and prospensity to
consume based on its rich natural
resources, which explains why this
region became an alluring marketplace
for many big corporations.
According to Lee Donghun, chief
researcher at Samsung Economic
Research Institute, "Although they
have a strong image of being closed
and stoic, many Muslim people are
actually active in purchasing luxury
real estate, cars, and other premium
products apart from basic necessities.
The Muslim culture, despite
being geographically scattered,
forms a huge market for their religious
homogeneity," he explained.
In fact, the unique characteristics of
the Muslim culture made it a tough
market for many foreign companies
to get through. However, "once you
succeed in entering the market, it
gives you a huge advantage in terms of the market share. But you
need to build market strategies carefully as the religious values are
deeply rooted in every corner of their daily life," said Lee
Donghun. Distinctiveness is found in clothing and fashion industries
as well. Due to the strict prohibition of idolatry, promoting
images of living creatures is prohibited, therefore this principle
can be applied to product design, packaging, and even messages
in advertisements. One of the Korean companies that made a
shrewd use of such rules is Galalab, an online game developer.
The company removed character designs and background music
as well as other patterns such as the cross and star, before taking
on the Middle Eastern market, in which their product is currently
the third most popular online game.
By Lee Dong-hun, Research fellow of SERI (serildh@seri.org)
Also, Mr. Lee emphasized, "halal
certification is vital in the food
and beverage sector," adding that
"in order to export to Muslim markets
not only the ingredient and materials,
but also the manufacturing
plants need the certification. Such
strict censorship is now expanding
to pharmaceuticals and cosmetics.
Early on, the global food company
Nestle famously focused its efforts
on the Muslim market, and established
themselves as a leader in the
global halal food industry.
Another important factor to remember
is the rule of cash transaction.
"Islamic finance forbids charging
interest for lending money, so it
is a crucial principle to bring cash
for a transaction," explained Mr.
Lee. The cash-based Islamic finance
system showed relatively solid
performance even during the recent
global financial crisis, making
themselves a case study for the non-
Muslim regions. In addition, HSBS
Amanah, a financial institution
which specializes in Muslim banking,
was selected the best international Islamic financial institution
by EUROMONEY in February 2010. "Active 'halal' businesses
are required as part of an effort to create a new market,"
Mr. Lee concluded. "Korean companies in particular should first
secure the Southeast Asian market, taking advantage of their experience
in the region, before advancing to Middle East and global
Muslim markets. The importance of understanding the religious
and cultural particularities of Muslim, of course, cannot be
stressed enough. It's noteworthy to mention that the influence of
word of mouth is more prominant than in other cultures, they
need to fully utilize the young consumer base for improving their
image and promoting the products."
www.koreaittimes.com 81

Quality Management
KSA Holds the 36th National Quality
Management Contest
The 36th National Quality Management Contest was held at
COEX in Seoul on Nov. 23 with the attendance of 1,700 some
odd government officials, businesspeople, workers and other
guests. The annual event, sponsored by the Korean Agency for
Technology and Standards of the Ministry of Knowledge
Economy and managed by the Korean Standards Association
(KSA), is designed to spread quality management activities to all
industries by presenting national quality awards to excellent companies
and businesspeople that greatly contributed to improving
the quality of goods and services, a KSA spokesman said.
At the 2010 national quality management contest, a total of 16
companies and organizations received national quality awards in
recognition of their excellent quality management activities.
Five companies and organizations, including Woory
Industrial, Korea Monitoring System and Sogang University,
won a Quality Management Award. Meanwhile, Gyeonggi
Province received the Talent Development Award in recognition
of its contribution to actively fostering talent in industrial fields,
the spokesman said. The Quality Management Propulsion
Excellence Local Government Award, a newly established award
for this year, created to boost the quality management activities of
local governments, went to Busan Metropolitan City.
KEPCO NF won the Quality Competitiveness Excellence
Award and 10 companies and institutions, including the
Independence Hall of Korea, received the Service Quality
Excellence Award. Two companies, one of which was Kia
Motors, garnered the Circle Excellence Company Award, which
was newly established this year to boost quality group activities.
In recognition of their contribution to promoting quality management,
Oh Se-young, CEO of SCOMMTECH, and Chang
The 36th National Quality Management Contest
82 KOREA IT TIMES | December 2010

Quality Management
Do-soo, CEO of KOSEP, obtained the Gold Tower Order of
Industrial Service Merit. Oh carried out the quality innovative activities
of 6 Sigma, contributing to building quality systems and
improving corporate culture, and Chang pushed for the TPM
movement for the first time among public companies, enhancing
the efficiency of power generation. A total of 85 entrepreneurs received
awards or citations.
Additionally, 21 workers, including Kim Bok-tae of LG
Chemicals, took the Quality Master Hand Award and 246 sectors,
including a division of Doosan Heavy Industries, garnered
the Best Circle Award for their creative activities to improve business
in the office, public and service fields, the spokesman said.
The Service Quality Master Hand Award went to five company
officials, including Kim Moo-kyung of Kumho Resort, and
the Excellence Suggestion Award was given to 10 workers, including
Kim Hak-doo of Hyundai Motor. Prime Minister Kim
Hwang-sik said as he delivered his address at the event, "I extend
a great thanks to enterprises and workers that put forth their best
efforts to provide consumers with high-quality products and services
through quality innovation and the improvement of process.
I hope quality management for customer value and happiness
will become corporate culture and build an industrial foundation
for sustainable low carbon and green growth," he added. "The
best way to attain sustainable growth in an era of limitless competition
is to bolster price competitiveness of Korean products and
attain top-class quality. By doing so, we should provoke global
consumers. To let Korea leap toward being a quality powerhouse,
we should create global quality management and corporate
culture for sustainable growth." Meanwhile, the national
quality management contest initiated in 1975 to present awards to
enterprises and workers that made great contributions to the
strengthening of industrial competitiveness by playing a leading
role in industrial positions for the spread of quality management,
improvement of productivity and cultivation of creative thinking.
In the course of propelling quality innovation, executives and
employees joined hands, sought out labor-management harmony,
and jacked up morale, greatly contributing to spreading quality
management activities to all areas in the country, mentioned
the spokesman. Through the national quality management contests,
472 excellent companies, 4,169 excellence circles, 1,296
master hands and 1,713 contributors have received awards thus
far, added KSA. "Stock prices of the companies that received the
national quality awards soared at a faster pace than the other
companies, showing improvement of their financial status and
global competitiveness," he added "As the global market demands
a higher level of products and service quality in keeping
with customers' diversified and top-notch desire, only companies
which survive in stiff competition of quality can survive in the
21st century."
Suh Jin-young/ info@koreaittimes.com
www.koreaittimes.com 83

RFID/USN
Korea Aims to Take 20% of the Global
RFID/USN Market Share by 2018
Korea aims to occupy 20 percent of the global RFID/USN
market share by 2018, the Ministry of Knowledge Economy
commented. "To this end, the government will actively foster 50
RFID/USN-specialized companies, which will create a total of
12,000 jobs by 2018," a ministry spokesman said. "On a step-bystep
basis, Korea
plans to expand its
global RFID/USN
market share from
4.2 percent in 2009
to 6 percent in
2010, 10 percent in
2012, and further to
20 percent in 2018,"
he said.
Along with this,
the number of jobs
to be created in the
RFID/USN industry
will steadily rise
from 2,636 in 2009
to 3,400 in 2010,
5,500 in 2012, and
again to 12,000 in
2018, said the ministry official. This is due to a concrete strategy
to propel the RFID/USN new growth engine, allowing the government
to actively foster RFID/USN-specialized companies
armed with high technology competitiveness. For instance, it
spent 32.7 billion won in 2010 to support market-creative technology
development in the field. The government's supports will be
focused on RFID introduction technology of medical supplies,
liquor and clothing, mobile RFID, and global SCM. In the meantime,
the ministry will actively support such fields with great market
demand as smart energy, smart social security, smart environment
and mobile USN. "We will gradually shift the focus of the
technology development assistance system from research centers
and universities to RFID/USN-specialized companies," he said.
"In particular, we will make a strong push for technology development
aimed at commercialization and practical use in the fields
of mobile RFID technology, RFID tags to prevent forgery of
84 KOREA IT TIMES | December 2010
RFID/USN technology provides a lot of new intelligent services by combining with many other industries
Western liquor, RFID security technology and recognition technology
of individual products," said the spokesman. He added
that the government will operate a customer-oriented operation
committee from the commercialization stage of technology development
to expand relevant technology transfer and strengthen cooperation
in the demand sector.
Task pool system and tailor-made R&D
planning tasks
As a means of fostering RFID/USN-specialized companies,
the ministry will also build a task pool system and suggest tailormade
R&D planning tasks through a comprehensive analysis, he
said. "Based on the government's policy needs including a new
growth engine development strategy and technology roadmap,
and the needs from industrial, academic and research fields, we
will build a task pool system," said the spokesman. "Along with
this, we will strengthen the global test and certification function of
the RFID/USN center for commercialization of technology development
and enhancement of confidence and global competitive
power," he noted. The ministry is moving to enact domestic
standards based on the commercialization of technology develop-

RFID/USN
Along with Korea’s strong ICT infrastructures, Mobile RFID/USN fields lead global competive power
ment tasks and take an initiative in deciding or developing global
standards and patents in such future-oriented fields as mobile
RFID, next-generation sensor network. For instance, it completed
an enactment of national standards for 58 technologies by
2008 and plans to expand the enactment for an additional 40
technologies by 2012. By 2012, it is also planning to propel an enactment
of global standards for 10 technologies.
Creation of domestic
and foreign market demands
Noting that the ministry is exerting doubled efforts to create
sustainable RFID/USN market demands, the spokesman said,
"We will actively support the seamless process which ranges from
production to retail for clothing, medical supplies and other items
necessary for introduction of RFID technology." In particular,
the ministry's efforts to create large-scale RFID/USN demands
will be focused on medical supplies, clothing and liquor, he said,
adding that tag demands by 2010 will reach 60 million for medical
supplies, 12 million for liquor and 9 million for clothing.
"The liquor distribution information system, now being applied
only to the Seoul region, will be expanded to other metropolitan
cities across the country by 2011 and further throughout the country
by 2012," he explained. "In cooperation with the Ministry of
Health and Welfare, the Ministry of Education, Science &
Technology, and Korea Food & Drug Administration, we are actively
pushing ahead with the convergence of pharmaceuticals
and IT, including attachment of RFID tags to medical supplies,"
he commented. In line with this, the spokesman said the ministry
would introduce such IT technologies as ERP and RFID to the
manufacturing process of medicine in order to enhance quality
and strengthen safety management.
"Through the development of the RFID-based e-Pedigree model,
the ministry plans to sharply reduce distribution, return and recalls
of forgery medical supplies and expand its R&D investment
capacity," he said. In a separate move, the ministry plans to establish
an RFID/USN total solution leasing company, which offers
equipment leasing, solution, maintenance and management services.
"At the same time, the ministry is pushing ahead with expanding
the B2C new business market through the commercialization
of mobile RFID. As an initial step, smartphones with a
built-in RFID reader, USIM chip and remote RFID reader will
be developed and a pilot test will be applied to air logistics," said
the spokesman.
To preoccupy the global RFID/USN market, the ministry will
push for a package-type global marketing deal which includes
hardware and software services, through mobile RFID integration
solution development in liquor, medicine and clothing sectors,
he said. "To speed up the nation's advancement in the overseas
RFID/USN market, it plans to establish the RFID/USN
overseas advancement council with KOTRA. KOTRA will provide
information analysis services and marketing assistance
through its global networks," said the spokesman. "By making the
best use of RFID technology, the ministry plans to improve the
nation's export & import logistics system and lead the global u-
SCM market in the future," he added.
Source : Ministry of Knowledge Economy
www.koreaittimes.com 85

Events Sketch | RFID/USN Korea 2010
RFID/USN Korea 2010 Shows
Market Expansion
SK Telecom's vision based on mobile AR enbables smartphone users to receive
information on a particular establishment by simply aiming the phone
at it's sign
The right kind of ingredients for seasoning - RFID has been
"changing partners" to show its infinite possibilities to be a part of
every aspect of our daily lives and business. This year,
RFID/USN Korea 2010 showed a great twist in the RFID/USN
industry. Through convergence, the exhibition showcased mobile
RFID technology where smartphones now function as readers at
a low cost. This means that there will soon be a flood of applications,
making RFID/USN more familiar to consumers.
Convergence Brings RFID/USN to Consumers
Logistics, manufactures, construction -- new RFID/USN
hardware and software technology and solutions, u-City solution
and application services, mobile RFID and u-bikes -- the best
market scene was presented by RFID/USN Korea 2010 to bring
RFID/USN directly to consumers'. Conferences were held
alongside the exhibitions, with 800 attendees from various research
facilities, worldwide RFID/USN companies and universities
sharing ideas, policies, new technologies and standards as
well as successful implementation cases for RFID/USN. It has
been highlighted as the key technology for IT convergence and
green growth, with scholars attending various lectures on 45 different
themes. This exhibition was attended by buyers from all
over the globe includung USA, Japan and Europe; in addition
they also executed business meetings as well as presentations for
international and domestic technology and services. Roughly 50
million USD is expected to be made from the buyers meeting.
The CEO Sohn Young-jeon (second from left) in an intense meeting
with a Chinese buyer
Government steps up for IT growth
The Korean government plans to raise the productivity of industries
by adopting RFID/USN technology in numerous areas
including resource management systems to smart grid and u-services.
Additionally, the government has revealed plans to relocate
RFID/USN related technological research from national laboratories
to civilian companies. On December 3, at COEX, during
the 2nd day of the 'RFID/USN KOREA 2010' conference, government
research institutes and related IT institutes such as ETRI
and KETI (Korea Electronics Technology Institute), KEIT
(Korea Evaluation Institute of Industry Technology) presented a
diverse variety of RFID/USN based technologies.
Ceyon Technologies and KIC Systems
Ceyon Technologies presented their RFID reader for smart
phones and provided solutions to find product information in real
time via smartphone or tablet PC. "When RFID readers read a
tag, the product information is transmitted to the users' mobile devices
such as thier smartphone and/or tablet PC," Company officials
stated. "Product information can be monitored in real time
even in industry field settings." This system is currently available
as a demo on the android market and an iPhone version is also in
development. Ceyon Technologies' automated RFID tagging system
grabbed many buyers' attention at the RFID USN Korea
2010. They currently possess a variety of products and solutions
in a diverse frequency range (125KHz, 134.2KHz, 13.65MHz,
900MHz, 2.4GHz) and their domestically developed RFID
Reader and Tag has been implemented in areas from access con-
86 KOREA IT TIMES | December 2010

RFID/USN Korea 2010 | Events Sketch
trol to logistics, bookkeeping, agriculture management and hightech
automated factories.KIC Systems also presented their RFID
company management system along with Austria Microsystems
and the Institute of Logistics Information Technology who
showed their new RFID related solutions. The government held
a technology relocation presentation while introducing new
RFID/USN related technology developed by the ETRI, KETI
and KEIT.
Kim Heung-nam, President of Electronics and Telecommunications Research
Institute (left) and Kim Seang-tae, President of National Information Society
Agency (center) closely look at the u-bike
ETRI
Researcher Chan Bang-hyo from the ETRI introduced their
RFID soft-infraware technology and stated that "An entirely different
smart RFID reader technology will be developed in accordance
with international standards, and this will dominate the international
and domestic RFID device market," he then added
"we have developed technology to pioneer the active RFID devices
and service market." He also emphasized that "Middleware
technology has expanded its infrastructure in order to achieve
mutual operation in the international and domestic industry
scene, we also expanded to RFID 2.0 technology." According to
the ETRI, this technology has relocated to Hanmi
Pharmaceuticals and a technology relocation contract with LG
Hitachi and Minerva is also planned for this month. ETRI also
showcased their unmanned electronic passport screening system.
The unmanned electronic passport screening system is a system
that compares the fingerprints of the holder and the electronic
passport to determine its genuineness. This technology will allow
much faster and easier passport checks at the airport. When the
passport holder presses the screening process button and places
the electronic passport on the reading system, a passport identification
and authentication process begins. After ID and authentication,
the comparison process of the fingerprint is conducted,
which once concluded will allow entry.
ENHC
ENHC showed their 'smart hybrid bicycle' at 'RFID/USN
KOREA 2010'. The 'smart hybrid bicycle' was first revealed at
this year's exhibition. An electric motor attached to the front
wheels will allow motorists to drive the bicycle at speeds up to
30km/h at a push of a button while a GPS and wireless transmitters
provide location information as well as navigational functions.
During locked modes, unauthorized transportation up to
5ms will be sensed by GPS triggering alarms. Pressure sensors
and shock detection alarms are installed as well to prevent theft.
Easy to read display for battery gauges and remaining power for
the motor are provided and the bicycle automatically recharges
when put onto its unique bicycle stand. Currently 30 of these electric
bicycles are available in the Song Pa district office for employee
use and some are available for public use with only simple
RFID card checks.
SK Telecom
SK Telecom successfully showcased mobile RFID applications.
Starting with their wireless emoticon service for bicycles,
the booth exhibited their other mobile RFID services including
the tank lorry oil management service, sushi automatic paying
service, whisky authentication service, and pharmaceutical information
service. The wireless emoticon service is based on SK
Telecom's own Zigbee chip, and is designed by the Lee Myungsoo
Design Lab. Many foreign buyers also paid keen interest to
the Sushi Automatic Paying Service. The Sushi Automatic
Paying Service consists of a sushi plate used in a rotating belt,
which when placed on a RFID reader, provides the price and
calorie of the selected dish.
Chun Go-eun / clairbear@koreaittimes.com
Sushi authentication service by SK Telecom
www.koreaittimes.com 87

Events Sketch | G20 Secoul Summit 2010
1. Banquet for the spouses of participating Heads-of-State
2. President Obama enters the G-20 dinner on November 11 with
the escorts in Hanbok, a traditional Korean dress.
3. U.S President obama and S. Korean President Lee,
exhibting their drive for the G-20 meetings to begin.
4. The Presidential Committee for the G20 Seoul Summit
5. British Prime Minister David Cameron (left) and the Venerable Jinhwa
7. Korean traditional dress, Hanbok, made with flags of the G-20 nations.
8. Madame Callista J. Mutharika, First Lady of Republic of Malawi, stepping out of an electric car
9. From left)Republic of Korea, United Kingdom, Canada, China
➊
➋
➎
➐
➑
88 KOREA IT TIMES | December 2010

G20 Secoul Summit 2010 | Events Sketch
➌
➍
➏
➑
www.koreaittimes.com 89

Events Sketch
2010 The Night of Robot Industry
'2010 Korea Robot Awards and The Night of Robot' are held
More than 400 people from the robot industry, academia and
stakeholders gathered together at the "2010 The Night of Robot
Industry" was held successfully on December 2. At the event,
Kim Young-Hwan, Member of the National Assembly and
Chairman of the Knowledge Economy Committee and Kwak
Seung Jun, Chairman of Presidential Council for Future and
Vision graced the occasion with their presence. Chairman Kim
delivered a congratulatory address stating, "Korea is the best at
making semiconductors, automobiles, ships and displays, and we
have entered as the playing field as manufacturing powerhouse
Dignitaries observe best Robot products at the '2010 The Night of Robot Industry.'
with a quickness. Now, base on these
achievements, it is time to go after the
Robot Industry." He also said, "This year
the government invested KRW 180 billion
toward the Robot Industry, but I will
continue to find more funds which could
be earmarked for the Robot Industry."
Later, Chairman Kwak stressed the importance
of the robotics industry as a convergence
industry. He stated, "In the
midst of the recent global financial crisis,
our robot industry grew 20% from the
previous year and has reached KRW 1.2
trillion on the scale. If we combine our
world-leading information technology,
mechanical engineering technology, and
quick acceptance for new products to the
market, the Robot Industry will grow at a
rapid pace and will be Korea's new representative industry." Cho
Seok, Deputy Minister for Industry in the Ministry of Knowledge
Economy said that next year will be the leap year for the Robot
Industry. In the event, 8 outstanding contributors who have contributed
to the creation of market and competitiveness strengthening
received the award. Also, six companies received the award
for the development of the robot industry. The Ministry of
Knowledge Economy bestowed the Honorable Industry Award
to Oh Changsuk, President and CEO of Samsung Techwin. It
has been well known that Samsung Techwin completed the construction
of a surveillance robot test bed. Samsung
Techwin signed a $50 million contract with Algiers,
the capital of Algeria, to run a traffic surveillance robot
system on a pilot basis. The Seosan surveillance
robot system has been well received by the world, so
the oil storage base is inundated with inquiries concerning
field trips to the base in Seosan. President
Awards went to Youm Youngil, Chairman and
Professor of Ulsan National Insititue of Science and
Technology and Han Chang-soo, Professor of the
Department of Mechanical Eng. in Hanyang
University received the Prime Minister Awards. At
the selection of 'best product of year', Min Keh-sik,
Chairman and CEO of Hyundai Heavy Industries
won for welding and handling robots.
Kim Yearim / yearim@koreaittimes.com
90 KOREA IT TIMES | December 2010

Column
Seoul Public Transportation:
One of the Best in the World
By NatashaWillhite(info@koreaittimes.com)
Natasha Willhite, Reporter of Korea IT Times
The frustration of driving through a
congested city is endured by many people
throughout the world. However, the public
transportation in and out of Seoul lightens
as the experience is so utterly convenient.
Unlike most public transportation, it
is even 'foreigner friendly' towards visitors
or workers from other countries whom
lack the basic Korean language skills to
navigate themselves. Public transportation
takes South Korean technology and combines
it with simplicity and convenience
which keeps a large amount of people opting
out of driving a car.
Seoul's most popular modes of public
transportation consist of the subway and
bus system, which were designed to overlap
one another at stops. The possibilities
are endless, providing people the opportunity
and convenience of exiting the subway
station almost immediately leading to
several different buses leading to various
areas. For those who are not familiar with
the public transportation system, one can't
get too turned around or lost if they get out
at the wrong stop, it's easy enough to redirect
yourself with the numerous options of
transportation available. Many bus stops
are located right next to subway lines, so
anyone that happens to get lost can walk
down to the subway and catch the train.
Both the subway and the buses are
equipped with announcing systems that
speak up to three languages, most typically
English, Chinese, and Japanese. Although
Chinese and Japanese are not always offered,
the maps showing locations in
Korean and English prove to be helpful.
The subway is able to display scrolling information
on monitors above the passengers
for those who are not near the provided
maps or need additional guidance.
Sometimes the subway is filled with so
many people, that viewing the maps offered
is near to impossible, so the monitors
act as a back-up. Just like the bus system,
the subway announces the stops with information
such as transfers and attractions
at particular destinations.
The subway consists of several lines represented
by color and number. For those
who are not able to communicate with
anyone and get directions, the simplicity
of looking at a color or number and
matching it to the train is the best way to
navigate yourself. Using colors and numbers
cuts back on moments of confusion
even for those who do not speak any of the
languages the subway line offers. Overall,
it is obvious that the public transportation
sector understands the difficulties many
people could experience and reduces the
number by offering these simple and clear
options for navigation.
The public transportation system provides
buses that are color coded to illustrate
distance: blue, green, red, and yellow.
Each color represents the type of route it
follows. Blue buses typically follow the
main line from downtown Seoul to the
satellite cities surrounding it. The Red buses
act just as the Blue buses, but follow a
wider course rather than just the main line.
Conveniently, the Green buses are routed
along metro stations, other bus lines as
well as some residential areas. For extra
ease for those traveling downtown and the
metropolitan area, the Yellow buses serve
specifically for this.
Most notably, bus stops in the Seoul
area typically provide a monitor that displays
the bus routes and the approximate
times in which it will arrive. Overall, this
simple technology should be expected.
This is a way for people to accurately determine
when they will be at a specified location,
keeping wait time and frustrations
to a minimum. To use the public transportation
system, people have the option
of using cash or T-Money card which can
be refilled at many subway stations as well
as convenience stores. The T-Cash card effectively
cuts down the time at stops or
transfers; however, the public transportation
sector recognizes that for some it is
easier to use cash, so this option is available
for those. These are services in which
Seoul city public transportation makes
convenience a top priority.
www.koreaittimes.com 91

Leisure
High 1 Ski Resort,
one of the nation's top-notch ski
resort opened on Nov. 19
Tourists and Skiers Coming to The Korea’s
Most Friendly High 1 Ski Resort
Many boarders and skiers come
to High 1 Ski Resort to enjoy skiing
92 KOREA IT TIMES | December 2010

Leisure
tennis facility, and games as well as a Multi Plus Hall," he said.
To provide visitors with high-level snow, regardless of weather
conditions, High 1 Ski Resort also expanded their fan-type snowmaking
machines by 30 percent this year, he noted.
Ski resort is now one of the most favorite sports
for people during the winter season
High 1 Ski Resort, one of the nation's top-notch ski resort located
in Jeongseon-gun, Gangwon-do, opened on Nov. 19. High 1
Ski Resort was picked as the "Top Brand of the Year" in 2009 and
ranked first in terms of customer satisfaction in 2010 for the second
consecutive year, a spokesman of the ski resort said.
"To meet customers' growing demand for top-class ski resorts,
we recently opened 500 top-grade condominiums, double facilities
for visitors, and additionally established fan-type snowmaking
machines," he said. "Along with this, we increased the lift
transportation capacity by 30 percent and expanded seasonal bus
routes, enabling High 1 Ski Resort to be reborn as a state-of-theart
ski resort," he explained.
High 1 Ski Resort is a great vacation spot for families as well as
a top resort for advanced skiiers. Several beginner slopes are located
right next to the intermediate and advanced slopes, letting skiiers
of various levels enjoy skiing together. It is one of the nation's
most environmentally friendly resorts and many of the native
trees have been well-preserved. The company plans to develop
the resort into an all-season ecological tourist attraction, showcasing
the region's beautiful wild flowers throughout spring, summer
and fall. During the first week of the opening period (Nov. 19-26),
the ski resort offered discount service of 10,000 won or 50 percent
to ski lift users on weekdays and weekends, respectively.
500 top-class condominiums opened
additionally
In addition to the existing 403 condominiums, it newly opened
500 top-grade condominiums equipped with luxurious facilities
and rooms with gorgeous views, bringing the total number to 903
this year. Visitors to High 1 Ski Resort can wear skiing and snowboarding
equipment in the room and directly move to the ski
slopes, the spokesman said. "In keeping with the rising number of
customers to the ski resort, the company built three new outdoor
spas- the event spa, the massage spa and the doctor fish spa - in
the Mountain Condominium," he said. "In addition, we opened a
play facility complex equipped with a ski nursery room, a table
30 percent rise in ski lift transportation capacity
Noting that High 1 Ski Resort has been operating up-to-date ski
lifts armed with the RFID system since its opening in 2006, to remove
customers' inconveniences and shorten waiting time, the
spokesman said, "We have increased the lift transportation capacity
by 30 percent this time to offer better services to our customers."
For convenience of visitors to the ski resort, the company
also focused its efforts on improving parking services by additionally
securing parking lots for over 1,000 cars and operating
shuttle buses between parking lots and the slopes.
At the same time, the resort increased their manpower to offer
transportation guide services to customers who hope to visit nearby
tourist attractions, in addition to enjoy skiing. "Along with
this, it increased the operating frequency of seasonal buses linking
the metropolitan and southern part of Korea with the High 1 Ski
Resort, while expanding the number of resting places on the
slopes from six to 12," he said.
"To provide visitors with beautiful moments to watch and enjoy,
it will hold a multimedia fireworks festival on every Saturday
from Dec. 18 and other new events, including the High 1 Ice
Village featuring ice sculptures and the Saturday stage which
shows jazz, pantomime and magic shows," said the spokesman.
4.2km-long slope
The 4.2km-long slope boasting of a 645m vertical drop links the
Mountain Top located 1,340m above sea level and the Valley
Condominium via the Mountain Top located 1,250m above sea
level, luring beginner skiers. Additionally, a top-class lift with six
seats was set up this year, in addition to the existing lift system
consisting of three gondolas with eight seats, five chair lifts with
four to six seats, and one T bar with two seats. High 1 Ski Resort
is the sole ski resort in Korea operating three gondolas.
"Noteworthy is that High 1 Ski Resort is designed to enable
and disabled skiers to enjoy ski without any inconvenience. As it
possesses two official slopes suitable for the World Cup skiing
competitions, it can host various skiing competitions, including
the Ski World Cup for Disabled People and the Free Style Ski
Competition," he commented. In addition to a top-notch skiing
experience, visitors to High 1 Ski Resort can enjoy a truly unique
dining experience at many restaurants, including Unam-jeong,
which opened on July 10 this year to introduce "hansik" traditional
Korean foods. "With the full opening of the national road No.
38 linking High 1 Ski Resort, customers in Seoul can arrive to the
ski resort within two hours and forty minutes by car, shortening
the travel time by 30 minutes," he added.
Lee Kyung-min / info@koreaittimes.com
www.koreaittimes.com 93

How to...
Taming the E-mail Beast
On any given day in 2010, the average corporate user sends
and receives roughly 110 messages, according to the latest e-mail
Statistics Report compiled by The Radicati Group Inc. Of that total,
74 are received messages and 36 are sent. Of those 74 messages
received, 13 were reported to be spam. The number of e-
mails will only continue to increase through 2014, hitting 119 daily
messages sent and received.
Simply trying to manage your spam messages alone is taxing
and time consuming, nonetheless messages related to business
and/or personal affairs. Strategies for dealing with too much e-
mail vary, but it boils down to organization and time management.
For myself, I usually spend time in the morning sifting
through e-mail after e-mail, while others leave it to the end of the
day. Either way, there seems to be a specific time and method
that most people use to tackle the inbox.
I have put to use my latest weapon which is the Priority Inbox
feature offered by Google. With this tool, Gmail learns to automatically
filter e-mails into three different locations that I created:
Important and unread, Important follow-up and Everything else.
"I'm training to just get through important and unread and either
respond immediately or label as follow-up, and then try to respond
to all the follow-ups by the end of the day," my coworker
said. "It has really changed the way I work throughout the day. If
anything, it saves me valuable time at the beginning and middle
of the day. I am not sorting through e-mails until the end of the
day when I am winding down." With more business being done
through e-mail and other methods of telecommunication -
whether it's internal or external communication - etiquette also is
important to many busy executives. This includes ensuring a subject
line is not cryptic and copying only those who need to be
copied on a message. Even though e-mail has made business for
people across the globe more efficient, individuals still spend too
much time staring at their computer. If it is used properly, it
makes communication much more efficient and much more
rapid. The major issue with communication oriented in e-mail or
meetings, is that people that don't use the tool the right way and
are not specific in their initiative and don't have the right directive,
in addition to people cc-ing half the world.
Protocol aside, a simple strategy for dealing with the 100 to 200
messages you may receive daily is to read it once, then get rid of
it. Many execs also noted that while spam messages are frustrating,
the so-called bacn messages - e-mail that someone signs up
for but may not want right now, such as alerts or newsletters - can
be just as annoying. The process of e-mail management has become
numbing. Your inbox doesn't have to be at zero, but it
should be manageable. With all of those messages flying back
and forth, it's easy to get lost in your in-box when trying to find
something from the past. However, for those of you who use
Gmail service from Google, there are a few little secrets that can
be extremely useful for helping you find an e-mail in a giant
haystack.
Below are some search tips for sifting through those messages
you do decide to keep that I adopted from David Pogue of the
New York Times:
Who?
The most important search term most likely has something to
do with who you sent an e-mail to, or who sent the message to
you. By typing a word that you're looking for and then amending
the search with from: or to: you can narrow your search to specific
people. For example, if you are searching for e-mails about a
wedding from Rachel you could type:
wedding from : Rachel
Where?
One of my favorite advanced search features is the ability to
snoop through different folders within your in-box. You can
search just your in-box, trash or even your spam folder, if you're
so inclined. The way you do this is to type your search term and
then add the words in: followed by the folder you hope to search.
A simple example is searching for an e-mail about Nuskin antiaging
products in your spam folder:
Nuskin in : spam
94 KOREA IT TIMES | December 2010

How to...
What?
Another useful way to cull your inbox is being able to search
for e-mails specifically with attachments. To do this, you can simply
type a sender's name and add has:attachment to the end of the
search.
from : Hellyn has:attachment
If you know the name of the attachment, you can search for
that too.
filename : Jeany's birthday.txt
When?
Time is always of the essence with e-mails, and searching for
them with dates can be incredibly useful. To do this in Gmail,
you can simply add the words after: or before: followed by the
date you want to search.
Gabrielle's dinner after:2010/10/20
Read, unread, chat or important.
Finally, Gmail lets users search through e-mail messages that
have been read, unread, starred or are designated as important in
a priority in-box. When typing in the search term, just add the
word "is" followed by a colon and the status of the message. You
can also search through a chat message with this feature too.
Jennifer Thayer / info@koreaittimes.com
www.koreaittimes.com 95

Column
Green Light for Sustainability Starts
from Education
On June 26, 2010, the Green Schools
Alliance in partnering with the National
Conservation Training Center (NCTC)
of the U.S Wildlife Services held its second
annual student climate and conservation
congress (Sc3). Held in NCTC,
which is a government-owned forested
property on the Potomac River outside of
Washington DC with access to top-rate
national researchers, Sc3 empowers students
with the skills, knowledge and tools
necessary to plant the seeds of change in
their schools, homes and communities.
The 5 day conference included renowned
guest lectures, substantial group discussions,
and networking opportunities between
environmental and economic leaders
and students themselves. The last
year's keynote speakers were Robert F. Kennedy Jr., Douglas
Brinkley, Rob Watson and Andrew Revkin. The next Sc3 conference
keynote speakers were Dr. Sylvia Earle, Bill McKibben, Dr.
Robert Michael Pyle and Rob Watson. Prominent speakers such
as Dr. Sylvia Earle, who received the 2009 TED prize, talked
about the recent BP oil spill in the Gulf of Mexico. Leading discussions
regarding current environmental issues, many speakers
helped students to learn profound insights of these conflicts. After
the lecture, students were divided into different cohort groups to
discuss the lecture, current environmental issues and what activities
each student was involved in. Each cohort had to create a
proposal that the students were going to present on the last day of
camp. Interacting with other environmental leaders from all over
the nation, students gained broader perspective on leading the
global climate change movement.
Besides the lectures and group discussions, students at Sc3 also
had a balanced quality time for outdoor programs. Students were
involved in walkabouts, river hikes, campfire stories, star-gazing,
white-water rafting, archery and other outdoor activities to appreciate
the nature. Through outdoor activities such as white-water
rafting, students not only immersed themselves in the nature, but
also interacted with other students through team work and social
skills. The balance between quality outdoor programs, superb
96 KOREA IT TIMES | December 2010
The Student Climate and Conservation Congress
By Edward Lee
speakers and a prime faculty enabled the students to have a
greater understanding of the interrelation between human
economies and the natural environment, making them an even
stronger influence for sustainable change in their local community.
The Student Climate and Conservation congress was a visionary
inspiration from former President Theodore Roosevelt, who
envisioned a global conservation corps that would reach and motivate
every corner of society. To initiate Roosevelt's vision, the
graduating class of 2010 Sc3 will develop individual and collective
action plans to meet 21st century challenges. In order to support
and initiate students to lead their communities, the Green
Schools Alliance provided them with a Green Tools kit. The
Green Tools kit includes strategies to improve energy efficiency,
methods to calculate carbon emissions and an action checklist to
check its progress. From the knowledge and Green Tools the students
have acquired from the Sc3 congress, they will set sustainable,
energy-smart goals and have the ability to measure the
progress in their schools, homes or communities.