Konkuk University Medical Center and its ... - Korea IT Times

October 2010 | Vol. 76
Konkuk University
Medical Center and
its Globalization
Paik Nam-sun, MD., Ph. D, President of Konkuk University Medical Center
No Future with No Design:
Fashionable Gadgets on Race
G20, Don’t Let the Banks Fall
The 4th Asian
Ministerial Conference
on Disaster Risk
Reduction(AMCDRR)
Seoul City Pushes for Citizens -
Oriented e-Government
KES2010, IMID 2010, i-SEDEX 2010, G-Fair 2010,
2010 World Oriental Medicine-Bio EXPO in Jecheon, Korea,
ISMAR 2010, Robot World 2010
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ISSN 1739-2950
October 2010 | Vol. 76
Publisher
Kim Tae-sub, Dr. Cho Sung-kap
Chairman | Han Kon-ju
President
Chung Youn-boo (Monica)
Lim Se-jong
Special Advisor
Dr. Shin Kook-hwan, Dr. Yang Seung-taik
Dr. Kim Hak-su, Dr. Youn Hwa-Jin
Dr. Park Ho-gun, Dr. Kim Wan-soon
Advisor
Cha Joo-hak, Lee Sung-man,
Lim Kyung-hee
Editor In Chief
Monica Chung
Managing Director
Henry Chun
Bae Dal-byul
Supplement Director
Kim Joo-hyung
Managing Editor Chun Go-eun (clair)
Staff Writer Lee Kyong-hwan
Assistant Editor Nick Antolini
Staff Reporters
Yeon Choul-woong, Kim Yearim,
Lee Kyung-min, Daniel Ko, Song Kyu-yeol,
Lee Si-young, Yoon Yo-tam, Steve Kwak,
Kim Sun-hong, Park Se-jin, James Lee
No Future with No Design:
Fashionable Gadgets on Race
G20, Don’t Let the Banks Fall
The 4th Asian
Ministerial Conference
on Disaster Risk
Reduction(AMCDRR)
Seoul City Pushes for Citizens -
Oriented e-Government
KES2010, IMID 2010, i-SEDEX 2010, G-Fair 2010,
2010 World Oriental Medicine-Bio EXPO in Jecheon, Korea,
ISMAR 2010, Robot World 2010
13th floor, iStation B/D, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of Korea (133-890)
Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0671 Fax: (82-2)3459-0656
www.koreaittimes.com
Paik Nam-sun, MD., Ph. D
President of Konkuk University Medical Center
Realtime News Team
Oh Hae-young, Lee Chung-moo
Jeon Kyung-sook, Koo Won-hum, Sam Roe
Columnists
Choi Sung, Ko Ki-wan
Kim Kyung-nam, Moon Kim, Park Se-jin
Lee Edward, Lee Jun-young
Freelance Reporter
Matthew Weigand, Tim Alper
Photographer
Shin Sung-won
Marketing Manager
Kim Jae-hwan
Knowledge Information Team
Chung Young-tae, Cho Hee-sang
Business Manager
Kim Chang-ho
Circulation Manager
Park Mi-jung
Administration Manager Kim Si-hwan
Sales Manager
Yoon Jong-jin
Publication Team Manager Ko Yeon-sang
Financial Auditor
Choi Eun-kyung
Financial Secretory
Cho Hye-kyung
Correspondents
N.America
Illinois | Steve Kwak, Yoon Yo-tam
Boston | Kim Sun-hong
New York | Park Sejin, Kim In-sik
Wasington D.C. | Lee Jun-young, David J.Ahlgren
San Fransicso | Seth Hutchinson
Europe
Germany | Agnieszka Wykowska
France | Mario Mongilardi
United Kingdom | lgor Verner
Southeast Asia | Lee Jin-bok
Far East | Kim Moon-soo
China | Cathy Ding
Oceania | You In-kyung
SW Asia | Akram Koultakji
M.East | Chris Christodoulou
Magazine Design | Kim Seung-o
C o n t e n t s
Analysis
8 No Future with No Design:
Fashionable Gadgets on Race’
Editorial
12 People Need Their Stuff and Korea's
Got It
Conference
14 G20, Don’t Let the Banks Fall
16 4th AMCDRR to be held in Songdo,
Incheon in October
20 Samcheok City Pushes for Steps to
Reduce Disaster Risk
24 IAEA FEC 2010
Open Daejeon
22 Daejeon to Foster Daedeok Innopolis
as Future Growth Engine
Opinion
26 Samsung Electronics’ Knowledge
Management System
u-hospital
28 Konkuk University Medical Center
and its Globalizaion
Open Korea
32 Chungcheongbuk-do sets to
Designate Solar Energy Special Zone
34 3rd-Generation Industrial Estate to
be Created in Chungnam
36 Gwangju City stresses for 6 Strategies
to Build ‘Affluent Economic
Community’
e-government
38 Seoul City Pushes for Citizens-
Oriented e-Government
40 e-Government, here WeGO!
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u-Finance
42 Different is Better
KES 2010
44 KES 2010, Buckle Up, Early
Adopters
47 Korea Electronics Grand Fair 2010
Begins!
49 Buyer’s paparazzi
51 The World Shops at KES2010
56 World 3D Expo Came to Life at
KES 2010
57 Integration of textile fashion and IT
58 App World Expo Shows that the
Possibilities Know No Bounds
59 App World Expo Shows that the
Possibilities Know No Bounds
60 Medical-grade Full-body Scanner
Transcan
61 e-parts Has Got THE Parts for Korea,
China & Japan
62 We Look at The World!
63 Ready, Set, Go Digital TV
Broadcasting
64 Creative Futures Forum
IMID2010
66 The Beginning of the Interactive
Displays Era
67 Nitto Denko Shows Total Solution
for LCDs at IMID 2010
iSEDEX2010
68 “No Power” Green Memory in
Samsung
69 Technology Leadership of Hynix
Semiconductors
70 Cutting-Edge International
Semiconductor Products at a Glance
71 Hynix to Mass Produce 38-nano
Products Early Next Year
72 Samsung Electronics unveils ‘Smart &
Green plus’ Strategy
Events
74 Global Gateway, G-FAIR 2010
76 The First World Festival of Oriental
Medicine in Jecheon
78 Robot World 2010
Isaac Asimov's Dream Comes True
80 What Are the Facts : ISMAR 2010
Electronics special
82 Tracing 50 Years of Korea's
Electronics Industry Development
Country Report
84 Congratulatory Message by Saudi
Ambassador Ahmad Y. Al Barrak on
National Day
86 investment guide
Colums
88 Colums North Korea’s Mobile
Communications Service
90 To e- or Not to e-, that is the Problem
World Class Product
89 Toys , What your kids need
How to.
94 Don't Look Now, But You Need a
Pro
www.koreaittimes.com 7

Analysis
Radia by Michael Laut
No Future with No Design:
Fashionable Gadgets on Race
The gadgets' design battle is on. The
world-renowned art directors/designers
like Michael Laut (USA) and
Alexander Mukomelov (Russia) have
already captured the digital generation's
heart with their innovative
smart phones. The global leading
agencies, like the Chocolate Agency
(China) has also successfully introduced
the futuristic mobile phone that
is green and beautiful. Brand new
concepts of earphones, PMP, X-Box,
and Projectors were introduced to
Korean market with strengthened designs.
Samsung and LG phones just
have entered the innovation battle, as
Nokia joined the competition, answering
LG's Prada phone and the
new Apple iPhone challenges.
8 KOREA IT TIMES | October 2010
Top line futuristic phones
Michael Laut of Laut Design Inc. designed
the Radia, a futuristic cell phone
concept that features a circular touch
screen display and an outer rim. Michael
said, "The oval-shaped phone has an outer
rim made of brushed aluminum with
large, easy to hit buttons embedded in the
center of the phone." Laut Design Inc.
(America) is a product and graphic design
firm that helps companies and inventors
develop creative solutions for their product
or brand's aesthetic, function, and market
appeal. An Art Director, Alexander
Mukomelov of Mukomelov Studio
(Russia) has designed "mobile script" with
a concept that promises to function as
smart phone in the thinnest form under
the sun . Internet access, documents on
the go, games, communication, and mobility
is guaranteed. But what makes this
phone one in a million is its 2 touch
screens: one in a traditional candy bar
style format, the other a flexible OLED
that stiffens with a low voltage charge
when you unfurl it. This layout enables
maximum quality when watching movies
or editing documents. The case is covered
in a photo sensitive nano material that
converts sun light into energy.
The P-Per mobile phone is designed by
the Chocolate Agency (China) with key
concepts of high tech, simple, green, and
unique. P-Per is made from only 4 layers,
and one of them is an e-paper screen that
warps the entire phone. Made out entirely
of sustainable materials, this futuristic mobile
phone is using extruded polycarbonate
to cope with its physical functions, hypoallergenic
and recyclable titanium parts,
and environmental friendly organic battery.Tamer
Nakisci designed Nokia 888
with flexibility in mind, allowing users to
wrap it round their wrist or in fact any part
of body it will fit round. Its highly advanced
features are: speech recognition,
flexible touch screen, touch sensitive body
cover, liquid battery, and changing color
along with the shape of the phone.

Analysis
LG U+ XOXO
When Eject button is pushed, the second screen unfurls
Nokia 888 by Tamer Nakisci
P-Per Mobile Phone by the Chocolate Agency
www.koreaittimes.com 9

Analysis
stereo ones. Cowon recently released a new PMP (portable multimedia
player) named "V5W". With edges rounded off and the
anti-slippery surface, makes it comforting to the touch. The colorful
icons that are here and there on the pastel-colored screen react
as if they were alive when you touch them, giving you the joy of
doing a puzzle.
Code Minimalism
Earlier this month, Microsoft has launched a new version of
the XBox 360, which is 30% smaller. Despite the minimized size
of the console, the hard disk space was doubled so that it can store
a whole lot more games and entertainment content. Moreover,
MS solved the noise and overheating problems that occurred with
previous models. Minimalism is expanding its territory even in
"Projectors' Ville". Optoma recently has released a handheld projector
'PK301' altering the general perception that 'projectors are
big and heavy'. Even with a drastic reduction in size, it features
the best contrast and the biggest screen among equals. Plus, interworking
with other digital devices including iPhone is another
beauty of this item.
Nori by Samsung
Code Bling-Bling
LG U+ launched the nation's first full-touch cell phone
"XOXO" with the highest resolution in Korea for female consumers
this month. This product is featuring a collaboration with
the fashion brand "Lovcat". A heart which is the Lovcat's symbol
is printed on the case. The flamboyant design that makes you
think of the phone as more of a designer bag rather than just one
of those dreary, stark IT machines, has been such a great hit
among female consumers that the product is now a best-seller in
stores. Sony Korea released their new earphone "Jienne CHIC"
which looks like a fancy jewel. Jienne CHIC adopted the design
from Swarovski covering its product with diamond-shaped crystals.
Various options for colors which are popular with women
make it more attractive.
Code Cutie Pie
Samsung launched a full-touch cell phone "Nori" with a cute
design for women. The product's name Nori is from the pronunciation
of a Korean word which means play. Like its name, the
exterior of of the phone reminds you of a cute toy. You can put
character stickers on both front and back of the phone, and 3D
motion photo function enables you to convert 2D pictures to
Exclusive Report on LG Optimus Z
The following is the exclusive report on the newest LG phone,
Optimus Z.
LG's new 'Optimus Z' with new Android OS version 2.1 is
now available from both KT and SK Telecom in South Korea.
The 'Optimus Z' was named after its three fulfillments. The first
one of the fulfillments is no enigma (Optimus- It is the premium
phone), but what are the other two fulfillments? Z comes from the
word 'Zenith' (Ultimate smart life), and its last letter of the alphabet
which implies 'Completion' (Comprehensive functionality).
Therefore, as the name sounds, this smart phone with its slick design
provides you with the ultimate, no, beyond ultimate, smart
life. The Optimus Q that is currently available in retail stores includes
Android version 2.1. When Optimus Q first launched in
Korea in May, it used Android 1.6 but that has since been upgraded.
Integration of the stylish design and smart
technology
LG Electronics put the best smart phone technology and a refined
style together in making this product. LG differentiated this
product from other available smart phones through a sleek and
clean design with sharp edges and thickness measuring only
11.05 mm. The advantage does not only come from its size, but
also from the ergonomic structure that enhances the grip on the
phone. In addition, the phone uses a 1GHz Qualcomm
Snapdragon processor. There is also an update to the OS scheduled
on during the 4th quarter of this year, which allows smart
phone applications to be saved in an external storage device.
To accommodate the use of this functionality, the phone
10 KOREA IT TIMES | October 2010

Analysis
X-Box 360
comes with an 8GB MicroSD card. Yes, a FREE 8GB MicroSD
card. The other specifications include but are not limited to, 3.5
inch WVGA Hyper HD LCD, Dolby Mobile, 5.0 Megapixel
camera, DviX player, 3.5 phi audio jack, and other support of
HD videos.
Smart Sharing, innovative data sharing
LG attempted to provide more simple and innovative data
sharing environment. After surviving this ordeal, LG is proud to
announce that they are the first to apply OSP (On Screen Phone)
onto this phone. The OSP connects phone and the PC using either
the blue tooth or the data cable. As the name implies, this
program is "Phone on a PC screen." You can control many functions
of the phone via PC by displaying an actual phone screen
onto a PC screen. If you drag any files such as documents, images,
music on to this phone screen, it saves the files to the actual
phone. You might wonder, "Isn't this the same as iTunes?" You
might be right! But the difference is that OSP is an actual phone
with the actual phone display programmed into the computer,
while the iTune is the separate program that helps the computer
synchronize with the phone. Furthermore, to facilitate file sharing,
the phone also supports LG Air Sync and Drag&Shake file
Optimus Z
sharing. Cho Sung-ha, executive vice president of LG Electronics
said, "Optimus Z integrated the best smart phone technology and
design, which makes this the premium of the smart phones. With
the start of Optimus Z as the first of the 'Optimus' series line-ups
planned for the latter half of this year, we will attract many buyers
and attempt to seize the telecommunication market."
Chun Go-eun/ clairbear@koreaittimes.com
www.koreaittimes.com 11

Editorial
People Need Their Stuff and
Korea's Got It
Establishing Trends and Defining the Bleeding Edge is Korea's Electronics Industry's
Forte
12 KOREA IT TIMES | October 2010
People need their stuff. Before the onset
of the global financial crisis, not only were
people buying houses that they couldn't afford,
in addition they were refinancing
their homes and using the money to buy
stuff. Cars, TVs, computers, satellite radio,
cameras & camcorders , home audio &
cinema, DVD / Blueray players, cell
phones and a plethora of other tech gadgets
- the list goes on. Consumers wanted
it, it was there and they bought it. Chances
are, a lot of that stuff came from Korea.
While the rest of the world was trying to
figure out how to leverage technology to
improve their business, Korea was figuring
out to keep them cool while they were
doing it - with a Goldstar fan. According
to the LG's official history, the founder
Koo In-Hwoi established Lak-Hui
Chemical Industrial Corp. in 1947. In
1952, Lak-Hui (pronounced "Lucky", currently
LG Chem) became the first Korean
company to enter the plastics industry. As
the company expanded its plastics business,
it established GoldStar Co., Ltd.,
(currently LG Electronics Inc.) in 1958.
Goldstar produced South Korea's first radio.
Many consumer electronics were sold
under the brand name GoldStar, while
some other household products (not available
outside South Korea) were sold under
the brand name of Lucky. The Lucky
brand was famous for its line of hygiene
products, such as soaps and Hi-Ti laundry
detergents, but most associated with its
Lucky and Perioe toothpaste. In 1995, to
better compete in the Western market, the
company was renamed "LG", the abbreviation
of "Lucky Goldstar". More recently,
the company associates the letters LG
with the company tag line "Life's Good".
Not only did the Goldstar fan keep consumers
cool, but the present day LG keeps
consumers cool by offering the cool stuff
people want, like big flat-panel TVs and
LCD computer displays. Not to be left
out, the other consumer electronics giants
in Korea, Samsung and some lesser
known but globally successful, companies
like Cowon Systems (mobile audio /
video & content) and Thinkware (navigation
industry) are producing hot new gear
that is sure to be at the top of everyone's
wish list.
The Samsung Group is often credited
with beginning the electronics industry in
Korea. In the late 1960s, Samsung formed
several electronics-related divisions, such
as Samsung Electronics Devices Co.,
Samsung Electro-Mechanics Co.,
Samsung Corning Co., and Samsung
Semiconductor & Telecommunications
Co., and made the facility in Suwon. Its
first product was a black-and-white television
set. In 1980, the company acquired
Hanguk Jeonja Tongsin in Gumi, and
started to build telecommunication devices.
Its early products were switchboards.
The facility was developed to
manufacture telephone and fax systems
and became the center of Samsung's mobile
phone manufacturing. Off and running,
they never looked back.
Editorial Disclaimer: What follows contains
sweeping generalities, possible
stereo-typing and conclusions based on
observation, not science. That being said,
as an interested observer of Korea and her
people for nearly 35 years, there may be
some truth to it.
Korea's leadership in the consumer electronics
business didn't happen by accident
- but it's understandable why is came so
naturally. Korea is trend central. Whether
it's green technology, well-being healthy
diets, wine, coffee shops or every word describing
a new product or service starting
with an i-(iGoogle), e-(eBay) or u-(uverse),
Korea is on it.
Korea is also known as the “bali-bali”
(fast-fast) society, meaning everything
happens at the speed of light. Changing
trends are no exception. Koreans can and
do change their focus on what the new
thing to have or do with amazing regularity.
If they think the new thing or idea will
make their lives even marginally better,
then they'll change, so fast it'll make your
head spin. They've got to have it and I
mean right now. They shouldn't fear, for
the next trend is right around the corner,
like the proverbial street car, but Koreans
are also joiners. If the group is doing it, in
most cases, then they will, too. Being agile,
flexible and always keeping your eye
on the horizon will keep you alive in the
consumer electronic business.
Expressions of style are everywhere in
Korea. Take a walk down the street in
Seoul and you will see a parade of fashionistas
that will put New York or Paris to
shame. The rest of the world likes their
style too. You don't have to look any farther
than the skyrocketing global populari-

Editorial
ty of k-pop music or the fact that the Hyundai Genesis was voted
the 2009 North American Car of the Year.
Korea has some hardcore engineers, as well. Samsung and LG
have literally defined the TV and flat panel display market. Don't
look now, but their phones have Apple looking over their should
and it only a matter of time before Samsung and LG surpass the
iPhone, thanks to the fact that they had their eye the ball and were
early adopters of the Android operating system. They have one of
the most sophisticated nuclear energy programs in the world and
you get there without good engineers. So respected in this field is
Korea that the International Atomic Energy Agency Fusion
Energy Conference is being held this month in Daejon. Korea is
also among the frontrunners in the development of 3D technology.
You can look for Korea-designed, developed and manufactured
3D gear and content to join the list of tech-trend exports
from Korea in the near future.
Koreans like their stuff too. Take cell phones, or hand phones
as they like to call them, for example. They are ubiquitous.
Everyone has one and what they do with them can only be found
in the dreams of the average cell phone user in most of the rest of
the world, including the US. Text messaging and MP3 are givens.
Everyone has access to Digital Multimedia Broadcasting (DMB)
and Video on Demand (VOD) – think watching TV and movies
on your cell phone anywhere and anytime – not to mention enterprise-grade
productivity tools . The Korean government has supported
the development of the infrastructure to provide these services
and the Korean people use them. The point is, without a robust
domestic market for the gadgets the rest of the world likes,
Korea wouldn't have gotten out of the gate in the global market.
This month, the 41st edition of the annual Korea Electronics
Show is on tap at KINTEX in Ilsan. At the show the electronics
industry will celebrate the culmination of achievements in the last
half century of consumer electronics development and manufacturing
in Korea. The current world leaders, and next generation
to follow, of the global electronics business will be on stage, strutting
their stuff. 3D HDTVs, Smartphones, Touchsceen tablet
PCs, green technology, you name it and the Korean electronics
industry has it. The best-of-breed examples will be showcased to
the world at KES 2010.
No one knows where the Korean electronics industry will go in
the next 50 years, but you can bet that their forward looking vision,
technical acumen and desire to be a part of the next big thing
will keep them out in front of the pack for some time to come.
Robert E. Weimer / bob@koreaittimes.com
Korea IT Times (Korea Intelligent Technology Times)
is the only IT business journal in Korea. We report
comprehensive and intelligent technology news to
keep you up-to-date on all of the happenings in the IT
and science industries. We provide real-time news
online at www.koreaittimes.com and distribute a
monthly magazine internationally. All articles are indexed
through Google News along with 251 other
search engines.
www.koreaittimes.com 13

Conference
G20,
Don’t Let the Banks Fall
If a spoonful of sugar helps the medicine go down in a most delightful
way, what could possibly be the sugar for suffering global
economy? Finance Ministers and Central Bank Governors are
once again preparing to bring the "sugar" to the table of G20
meeting in Seoul in November, this time with additional nonmember
countries and international organizations.
History
The G20 was established in 1999, in the wake of the 1997
Asian Financial Crisis, to bring together major advanced and
emerging economies to stabilize the global financial market.
Here, the heavy discussions measure to promote the financial stability
of the world and to achieve a sustainable economic growth
and development. The concerted and decisive actions of the G20
-- with its balanced membership of developed and developing
countries -- helped the world deal effectively with the current financial
and economic crisis. The G20 has already delivered a
number of significant and concrete outcomes. It committed to implement
the unprecedented and most coordinated expansionary
macroeconomic policies, including the fiscal expansion of US$5
trillion and the unconventional monetary policy instruments; significantly
enhance the financial regulations, notably by the establishment
of the Financial Stability Board (FSB); and substantially
strengthen the International Financial Institutions (IFIs), including
the expansion of resources and the improvement of precautionary
lending facilities of the IFIs. Reflecting on these achievements
and recognizing that more needs to be done to ensure a
strong, sustained and balanced global recovery, the G20 Leaders
at the Pittsburgh Summit designated the G20 as the premier forum
for international economic cooperation. After the July meeting
in Canada, the November Summit will be held in the
Republic of Korea.
What's new in November summit?
The G20 has invited non-G20 member countries to previous
Summits, in the interest of enhancing its effectiveness and representativeness.
In keeping with the principles agreed upon by the
G20 member countries, the Korean Government issued the invitations
to five additional countries for November meeting:
Malawi, the Chair of the African Union, and Ethiopia, the
Chair of the New Partnership for Africa's Development
(NEPAD) were chosen in order to strengthen the representation
of the African region at the Seoul Summit. Vietnam, the Chair of
ASEAN, and Singapore, Chair of the Global Governance Group
(3G) were also chosen to reflect the opinions of non-member
countries, in light of the fact that the Seoul Summit will be the
first G20 Summit to be held in Asia. Lastly Spain -- as one of the
ten largest economies in the world and a participant in the past
four G20 Summits - was invited as well. Seven international organizations
that are invited for the G20 Seoul Summit are: United
Nations (UN), International Labour Organization (ILO), World
Bank (WB), International Monetary Fund (IMF), Organization
14 KOREA IT TIMES | October 2010

Conference
SaKong Il, Chairman of the Presidential
Committee for the G20 Seoul Summit (left) and
Kim Yuna
G20 Sherpa Meeting
for Economic Cooperation and Development (OECD), World Trade Organization(WTO),
Financial Stability Board (FSB)
Bank stability is financial stability
According to Bloomberg, the latest statement of the Financial Stability Board has
warned that the big banks, with the new rules, will be required to meet higher capital standards.
That has turned the spotlight to the G20 Seoul Summit to further addresses to the
big banks. Financial Stability Board Chairman Mario Draghi stressed the importance of a
strong financial system with higher capital standards, "We have a proper transition period
so that we don't risk hampering the economy." G20 leaders established FSB in 2009 to
coordinate the work of national regulators and international standard setting agencies.
This year in the capital city of South Korea, FSB is expected to make proposals based on
their study on capital surcharges, contingent capital, and bailed-in assets, to suggest a possible
solution for the largest lenders. Basel Committee on Banking Supervision, or regulators
of the 25 nations, has already reached an agreement on new rules (more than double capital requirements for banks, while giving
them maximum of eight years to comply in full). These proposals will force lenders to have common equity equal to at least 7 percent
of assets, weighted according to their risk, including a 2.5 percent buffer to withstand future stress. Banks that fail to meet the buffer
would be unable to pay dividends, though they wouldn't be forced to raise cash. Lenders will have less than five years to comply with
the minimum ratios and until Jan. 1, 2019, to meet the buffer requirements.
G20, Can you handle collapsing banks?
The Lehman Brothers' nightmare should never return in any country. Global policymakers in November are expected to suggest
ways to ensure the stability of the big banks. Before the summit, the Group of 20 members will endorse a range of options such as the
use of capital surcharges on big banks, and the need for each country to set up effective resolution authorities.
G20 set to grow economy
President Lee Myung-bak stated, "During the Toronto G20 Summit last June, the leaders agreed to reach an agreement on many of
the important topics during the G20 Seoul Summit in November. We promised to do all that we can to bring about workable and substantive
agreements on issues such as reform of international financial institutions, financial regulatory reform and balanced and sustainable
growth, among others. Furthermore, we seek to achieve progress in topics of global interest, including the global Financial
Safety Net and the issue of development." Sa Kong Il, Chairman of the Presidential Committee for the G20 Seoul Summit, added
"Asia's enhanced economic status provides us with an opportunity to rebuild and reconsider Asia's role and position in the context of
global governance."
Chun Go-eun/ clairbear@koreaittimes.com
www.koreaittimes.com 15

Conference
4th AMCDRR to be held in Songdo,
Incheon in October
Agency (NEMA), said. "Among those to participating in the
event are three heads of state - the Prime Ministers from Nepal,
Bhutan and Vietnam, representatives from UN agencies, the Vice
President of the Asian Development Bank (ADB),
Commissioner of the European Commission, and representatives
of NGOs," Park Yeon-soo, Administrator of NEMA, said in an
interview with Korea IT Times.
AMCDRR is the only official international ministerial conference
for disaster management in the Asian region. It has been
sponsored by the United Nations International Strategy for
Disaster Reduction (UNISDR) secretariat since 2005 for disaster
risk reduction in the Asian region after the tsunami occurred in
South Asia in December 2004.
Purpose of 4th AMCDRR
Asked about the purpose of this conference, Park said,
"Although the need for the global joint response to climate
change is increasing, global cooperation is still insignificant, as
shown in the COP15.” "Particularly, globally 38 percent of the
disasters happen in Asia. However, 90 percent of the global disaster
victims are found in Asia. Therefore, Asia is the most vulnerable
area, and because of the difference in the disaster management
systems and technical levels, it is difficult to draw practical
cooperation." The NEMA head said, "The main purpose of the
4th AMCDRR is to derive agreement for common response to
the disasters induced by climate change in the Asian area for the
first time."
The 4th Asian Ministerial Conference on Disaster Risk
Reduction (AMCDRR) will be held in Songdo, Incheon on Oct.
25 for a three-day run under the main theme of "disaster risk reduction
through climate change adaptation." "Along with ministers
for disaster management from 62 nations, more than 800 participants
will attend the international conference to discuss the
mutual cooperation and common resolution in the Asian region
for disasters induced by climate change, such as typhoon and
heavy rain,” a top official of National Emergency Management
Incheon REMAP and Action Plan
Noting that participants in the meeting are expected to agree on
the Incheon REMAP and Action Plan, Park said, "It is an action
plan composed of five-year projects implemented to change each
nation's disaster management system into a "disaster management
system with climate change adaptation." He explained that
it reorganizes the disaster prevention standard and vulnerability
analysis through systematic study of disaster status and climate
ideas in the Asia-Pacific area, in order to strengthen disaster management
capacity. "It trains climate change adaptation and disaster
prevention experts through education and training for disaster
16 KOREA IT TIMES | October 2010

Conference
Special meeting for the 4th Asian Ministerial Conference on Disaster Risk
Reduction was held on August
risk reduction and climate change adaptation, targeting officials
and stakeholders of each nation," he said. "The plan is also designed
to introduce a global website and technology related to climate
change and disaster prevention by building a climate change
adaptation technology-information platform, and improve response
capability by sharing good and bad cases for large disasters,"
Park added. “It is organized by preparing guidelines for the
development policy decision makers for the transformation into a
development paradigm which takes into consideration disaster
risk reduction and climate change adaptation,” he said.
Expected outcome of 4th AMCDRR
On the expected outcome of the 4th AMCDRR, Administrator
Park said, "Korea can secure leadership in the disaster prevention
area in relation to climate change through hosting the Asian ministerial
conference and agreeing on the disaster risk reduction
through climate change adaptation declaration.” "Especially, the
country can derive preemptive international disaster prevention
guidelines for climate change disasters through suggesting and
agreeing on the Incheon REMAP and Action Plan for the Asian
region in this conference, and enhance national prestige by building
a climate change information and technology sharing platform,"
he said. "As a means of contributing to disaster risk reduction
in the Asia-Pacific region, NEMA will provide Korea's excellent
up-to-date disaster prevention systems, such as TCDIS,
earthquake disaster response system free of charge to each nation,"
he noted. "At the same time, we hope to utilize this conference
as opportunity for international marketing and export
through introducing disaster prevention and climate change
adaptation technology using Korea's developed Information
Technology by hosting the Climate Change Adaptation and
Disaster Risk Reduction Exhibition (2010 CADRE), along with
the 4th AMCDRR," Park said.
2010 CADRE consists of four pavilions with specific themes -
the Four-river Special hall, the Climate Change Adaptation hall,
the Storm and Flood Damage Prevention hall, and the
Earthquake Disaster Prevention hall.” "Through this, we hope to
export Korea's excellent technology related to climate change
countermeasures and green growth to Asian countries in the near
future," he said. Asked about the secret of Korea's success in hosting
the 4th AMCDRR, the NEMA chief said, "Korea participated
in the 3rd AMCDRR in Malaysia in December 2008.
Recognizing that hosting the conference is very important, in that
Korea is promoting climate change as a new paradigm for national
growth power." Former NEMA vice administrator, currently
NEMA Administrator Park, ensured the nation's hosting of the
next conference by actively competing with Iran and Indonesia at
that time.
Operation of the conference
Commenting that the main conference will be divided into
High-Level Round Table (HLRT) and Technical Sessions (TS),
the NEMA head said the outcomes from the TS will be confirmed
and agreed upon in the HLRT. "Through operating side
events on Oct. 25 and during the entire Conference period, we
www.koreaittimes.com 17

Conference
will prepare a place to be able to discuss issues on disasters other
than the climate change disasters. "Particularly, Korea is planning
to discuss automatic response methods for disasters, such as
earthquake, which are global issues, through events, such as the
'Earthquake Disaster Prevention System,' and the 'Automated
Damage Investigation System," he noted.
Characteristics of the 4th AMCDRR
On the difference between the 4th AMCDRR and the previous
AMCDRR, Park said, "This conference is willing to break from
the previous ideal and declaratory international conference, and
instead, willing to prepare practical solutions for problems faced
by each nation due to climate change all together. In order to do
so, this conference will derive the Incheon REMAP and Action
Plan, composed of specific projects to be implemented by Asian-
Pacific nations in the coming five years." Park continued to say,
"For this, we have organized a task force team for the 4th AMC-
DRR in March 2009, and have continuously developed and
agreed on the conference agenda by participating in various international
conferences in the past two years. In particular, we discussed
the agenda at a total of seven conferences, including the
IAP Meeting, Global Platform, and APEC." "Especially, for the
agreement on the conference outcomes (declaration, road map
and action plan), we have hosted a Technical Meeting in July
2010 in Bangkok and a Preparatory Meeting in August 2010 in
Songdo, Incheon, and derived agreement from the working-level
disaster experts around the world and the Asia-Pacific region," he
stressed. He said, "Also, by categorizing the nations into three different
sessions based on one's interest, we are expecting to enhance
active concentration and participation of the nations in the
main conference."
3rd Emergency Management CEOs' Forum
Ahead of the 4th AMCDRR, the third Emergency
Management CEOs' Forum was held in Hanoi, Vietnam from
Sept. 14 to 18. About 150 representatives from 12 Asian and
Pacific nations and 10 UN Organizations attended the forum, including
Kim Yong-kyun, director of NEMA. The main purpose
18 KOREA IT TIMES | October 2010

Conference
2009 Global
assessment report
on disaster risk
reduction
of the international forum was to propel bilateral talks among representatives
from Australia, Indonesia, Peru, Vietnam and the
U.S. Korean delegates introduced Korea's disaster prevention
policy to cope with climate change and the contents of the 4th
Asian Ministerial Conference on disaster risk and reduction to be
held in Songdo, Incheon in October. They explained Korea's disaster
management technology using IT in order to cope with climate
change and topics, schedules and success strategies for the
4th AMCDRR. Participants in the forum also discussed the climate
change-related role of the Asia-Pacific Economic Cooperation
(APEC). They also exchanged views on disaster risk and
relevant management in the Asian-Pacific region.
Korean delegates, meanwhile, discussed ways to promote bilateral
cooperation between Korea and APEC while attending the
APEC high-level forum coordination committee meeting.
Participants in the APEC high-level forum coordination committee
meeting declared that they recognized the importance of the
4th AMCDRR to be held in Korea. Delegates of Korea, Vietnam
and New Zealand held the tripartite talks on Sept. 15. Korea's
NEMA Director Kim explained topics, timetables and concrete
strategies of the 4th AMCDRR to his Vietnamese and New
Zealand counterparts. At the meeting, Korea and Vietnam agreed
to closely cooperate on disaster prevention technology using IT
based on the Typhoon Committee Disaster Information System
(TCDIS). Director Kim also held talks with Anthony Charles
Pearce, Director for Disaster Management of Australia, and a
delegate from Peru. At the talks, Australia requested that Korea
participate in the APEC Task Force on Emergency Preparedness
(TFEP) Forum and bolster cooperation in disaster management.
In the meeting with Mr.Tabrani, the representative from
Indonesia, both sides shared the view that Korea and Indonesia
will designate the "focal point" for disaster management and seek
cooperation on exchanges of relevant information and technology.
Monica Chung/ monica@koreaittimes.com
www.koreaittimes.com 19

Conference
Samcheok City Pushes
for Steps to Reduce Disaster Risk
Samcheok City has been actively
pushing ahead with steps to reduce
disaster risk, a top official of the city
said. "Our city suffered massive
damages from powerful typhoons -
Rusa in 2002 and Maemi in 2003.
To reduce such risks from unexpected
disasters following climate
change, we are preparing a variety of
steps for disaster risk reduction," said
Samcheok City Mayor Kim Daesoo.
"First of all, we will pour a total
of 49.1 billion won into the project to
establish drainage pump facilities in
Namyang-dong and Sajik-dong in
the city by 2012. Through the setup
of the facilities, we hope to protect
valuable property of citizens and
minimize casualties," said Kim.
Secondly, the city plans to inject 5.7
billion won into the project to set up
a culvert in Hujin district, which was often inundated due to powerful
typhoons in the past, in December this year. It is also moving to
spend 15.2 billion won to finish compensation for damaged buildings
and land in the disaster risk district by December 2011.
"Thirdly, we will push for the project to create a Jeongra disaster
prevention model village. Under the plan, we will secure some 10
billion won to create a disaster prevention ecology detention basin,
environment-friendly disaster prevention riverbed, a park with the
theme of disaster prevention, and a disaster prevention future center.
By doing so, we can enhance efficiency of land usage and provide
citizens with a stable residential environment," he said.
UN Disaster Reduction in Asia Ministerial
Conference
Samcheok City, jointly with the disaster prevention industrial
business corps of Gangwon Techno Park, plans to participate in
the 2010 climate change adaptation & disaster risk reduction exhibition
to be held in Songdo from Oct. 25 to 28. "In keeping with
the 4th Asian Ministerial Conference on Disaster Risk Reduction
to be held in Songdo, Incheon from Oct. 25-28, Samcheok City
will attend the disaster risk reduction exhibition to herald the city's
20 KOREA IT TIMES | October 2010
Samcheok City Mayor Kim Dae-soo
vision and strategy for fire fighting
and disaster prevention industry,"
he said. "In particular, our city officials
in charge of fire fighting and
disaster prevention will visit companies
participating in the exhibition
and make an all-out effort to
attract them to the Samcheok fire
fighting and disaster prevention industry
research estate, which was
completed on Dec. 31, 2008, and
the Samcheok fire fighting and disaster
prevention general industry
estate, which is scheduled to be
completed at the end of 2011," the
mayor said.
Introduction of
advanced disaster
prevention technology
Samcheok City is driving various
projects to build a consumer-oriented disaster prevention system
to protect citizens' lives and property. "First, we built a disaster
video information integration and linkage system in the first
half of this year. Under the project, officials at the disaster tracking
room can grasp a disaster situation at a glance and control the
feed through a total of 34 CCTVs, including 10 CCTVs to manage
disaster situations, 18 CCTVs to predict disaster, and six
CCTVs to check forest fire," said the mayor. "Secondly, the city
has constructed a system to forecast and warn of earthquake and
tidal wave. For this project, the city invested 1.1 billion won in the
system from 2006 to help residents and tourists in the coastal area
escape possible disaster," he said.
"Thirdly, we built an automatic alarm facility in the two mountainous
valleys _ Maeupcheon district and Duckpoong valley district
- to minimize casualties stemming from localized torrential
downpour," said Mayor Kim.
Campaigns for disaster risk reduction
Samcheok City implemented the 2010 training program to
cope with disaster for three days from May 12 with attendance of
some 250 officials of 18 institutions and groups. The training pro-

Conference
gram is designed to establish a rapid disaster response system
through in-depth checks of manpower, equipment and disaster
management systems, as well as having a close cooperative system
with relevant institutions. "For settlement of safe cultural activities,
the city has conducted a campaign for safety checks on
the fourth day of every month. It also carried out a joint safety inspection
on crowd facilities with relevant institutions, including a
safety management advisory team and fire stations consisting of
experts in fire fighting, construction, electricity and gas fields," he
said. "At the same time, the city designated three schools, including
Samcheok High School, as model schools for safety culture
movement to spread safety culture to the regional society. They
have been staging student-centered safety culture campaigns
every month through street campaigns and publication of monthly
safety newspapers," the mayor said. Samcheok City, one of the
world's famous cave marine tour cities, featured 55 caves and in
2002, when it held the successful "2002 Samcheok World Cave
Expo". In addition, the city boasts such natural gifts as beautiful
mountains, sea, valley, as well as a folk park, a fishing village
pavilion, new millennium seashore road, a cave theme hall, and a
cave exploration hall. Under the 2020 Samcheok long-term development
plan, which aims to build an economically independent
city with a population of over 200,000 in 2020, the city plans to
build a cluster of fire fighting and disaster prevention industries.
The city also projects building the 4th LNG production base and
power generation estate, while actively fostering shipbuilders and
makers of advanced glass materials. At the same time, the city
plans to create a special district to produce organic agricultural
products and actively push for development of ocean tourism, he
added.
Monica Chung/ monica@koreaittimes.com
A bird’s-eye view of a fire protection system in Samcheok industrial Complex
Samcheok girls’ junior high school participates in the 2010 training program to
cope with disaster
All information about unexpected disasters are monitored by disaster management
systems
All information about unexpected disasters are monitored by disaster management
systems
www.koreaittimes.com 21

Open Daejeon
Daejeon to Foster Daedeok Innopolis
as Future Growth Engine
PO Science Park, a convention center, and the forum to activate
Daedeok Innopolis," said the mayor. "Related to this, we will actively
foster green growth industry and nano convergence industry
as strategic industries. In particular, we will speed up development
of Daejeon city's economic development by utilizing the capacity
of Daedeok Innopolis, including new & renewable energy
R&D center, nano convergence commercialization center, creation
of national defense venture industrial estate, attraction of
Korea Institute of Brain Science, and creation of cluster for green
technology industry," said Yum. "Along with this, we will push
for construction of a bridge to link Daejeon city and Daedeok
Innopolis, formation of an 'olle' road in the R&D zone, operation
of a program visiting the special zone, and establishment of science
tech museum," he said.
Yum Hong-chul, mayor of Daejeon Metropolitan City
Daejeon Metropolitan City will actively foster Daedeok
Innopolis as its future growth engine by strengthening relations
between the city and the special research and development zone,
a top official of the city said. In an interview with Korea IT
Times, Yum Hong-chul, mayor of Daejeon Metropolitan City,
said, "To bolster the R&D business, we will establish and operate
the science culture plaza in Daedeok Innopolis to help scientists
easily communicate each other."
Daedeok Innopolis refers to the remarkable collection of R&D
centers and venture companies that have congregated in the green
hills of Daedeok Valley, north of Daejeon city. The research institutes
and the venture companies constitute one of Asia's top innovation
clusters for technology. "We will also strengthen contacts
between R&D experts and businesses by making use of the EX-
National Nanofab Center
Daejeon city plans to create the nano convergence industrial estate
and attract promising companies by making the best use of
the National NanoFab Center (NNFC), the mayor said. "First of
all, we will secure 10,000 pyeong (one pyeong equals 3.3 square
meters) of the Daedeok Innopolis development region to build
the nano convergence industrial estate and attract promising venture
companies to the region," said Yum. Noting that the city
plans to create the nano convergence cluster with an annual sale
of 400 billion won by 2014, the mayor said, "NNFC, KAIST and
enterprises will jointly establish and operate the nano technology
supporting center in the estate." The function of the supporting
center is to offer space for study and research to small venture
firms trying to develop nano convergence new technology and
products, as well as provide such companies with equipment and
technology consulting services.
Visual culture town to be built
Under the ambitious plan to build a visual culture town,
equipped with state-of-the-art IT in the Daejeon EXPO science
park, the government will spend 88.5 billion won for creation of
an HD drama town in the park during the 2011-2014 period, he
said. "As part of the government's efforts to actively foster the drama
and movie industries, a cutting-edge video general production
estate will be established by combining R&D technology of the
Daedeok Innopolis and the EXPO site," said the mayor.
22 KOREA IT TIMES | October 2010

Open Daejeon
Daejeon EXPO science park
and a CT center, have been already completed in the EXPO science
park.
Daedeok Innopolis
"Through the project, we expect creation of 18,119 jobs, direct
& indirect economic effects of 1.2 trillion won, and 670,000 domestic
and foreign visitors to our city annually," he commented.
Mayor Yum said that an advanced visual culture industry is a
knowledge-intensive and environment-friendly industry, which
has the great effect of creating many jobs, high added value and
high growth. Noting that the paradigm of the global economy is
changing from labor & capital to information and knowledge,
and further to culture content-based economy, he said, "We will
maximize economic effects through the creation of a visual culture
town based on the culture technology infrastructure of the
Daedeok Innopolis." Related to this, several visual content, including
a state-of-the-art video hall, a small and medium visual
special effects town, cutting-edge equipment for special effects,
Ripple effects of construction of Sejong City
on Daejeon economy
Asked about the ripple effects of construction of Sejong City on
the Daejeon economy, the mayor said, "As the gateway to Sejong
City, Daejeon will fulfill its core role in the shopping, tourism, entertainment,
culture and education sectors. Meanwhile, city transportation
facilities will be expanded by building roads linking
Oesam-dong and Sejong City, Singugyo and Sejong, and
Daejoen, Sejong, and Osong. "We will support such metropolitan
city services, including central administration, research & development,
financing, commerce, logistics and medical service,
and play a key role for balanced development of national land,"
said Yum. Commenting that Daejeon boasts affluent resources
and strong competitiveness, he said, "We will build cultural,
leisure and tourism infrastructure and seek high growth with
Sejong City." Daejeon city is also actively fostering medical service
tourism as a strategic industry with future-oriented new
growth. "In line with this, we aim to attract 10,000 foreign patients
by 2012 and create Korea's representative medical cluster
by investing some 2.5 trillion won in the Daedeok Innopolis during
the period from 2011 to 2017," he said.
"In particular, we plan to attract top-class domestic and foreign
medical institutions or hospitals by offering land in the Daedeok
special zone at low prices or free of charge," he added.
Kim Seung-o/ k0357@koreaittimes.com
www.koreaittimes.com 23

Conference
IAEA FEC 2010
World Leaders in the Field of Nuclear Energy Converge on Daejon
What: The 23rd IAEA Fusion Energy Conference
When: Saturday October 9 - Saturday October 16, 2010
Where: Daejon Convention Center (DCC)
Daejon will host the 23rd International Atomic Energy Agency
Fusion Energy Conference, where great minds in search of a
clean and abundant source of energy will explore nuclear fusion
solutions for a waiting world.
What is Nuclear Fusion?
Nuclear fusion is the mechanism that allows the sun and stars
to generate energy and is the source of all living beings on the
earth. The nuclear fusion energy that is generated when light
atomic particles combine is an environmentally-friendly and safe
energy source, which could generate massive power to resolve
critical problems facing mankind, such as depletion of fossil fuel
reserves and global warming. Nuclear Fusion represents an ecorich
supply of green energy for mankind in the future and promises
to change the energy paradigm of the 21st century.
What is the IAEA FEC 2010?
The International Atomic Energy Agency (IAEA) fosters the
exchange of scientific and technical results on nuclear fusion research
through the series of its Fusion Energy Conferences. The
23rd IAEA Fusion Energy Conference (FEC 2010), hosted by
Korea's National Fusion Research Institute (NFRI) and the
Daejeon Metropolitan City, is aimed at providing a forum for discussing
driving physics and technology issues as well as innovative
aspects of direct relevance to fusion as a source of nuclear energy.
In past years other conferences in this series have been held
in Salzburg (1961), Culham (1965), Novosibirsk (1968), Madison
(1971), Tokyo (1974), Berchtesgaden (1976), Innsbruck (1978),
Brussels (1980), Baltimore (1982), London (1984), Kyoto (1986),
Nice (1988), Washington, DC (1990), Würzburg (1992), Seville
(1994), Montreal (1996), Yokohama (1998), Sorrento (2000),
Lyon (2002), Vilamoura (2004), Chengdu (2006) and Geneva
(2008). In October 2010, Daejon will join this impressive list of
host cities.
Encounter the Energy of Hope in 2010
The IAEA FEC, called by some the “Olympics of Fusion
Energy” is the most renowned international conference and a
must-attend event on every fusion scientist’s calendar. Held biennially,
with 1,500 fusion experts and policymakers attending from
all around the globe, knowledge and future steps on fusion energy
as the ultimate green energy will be shared. The latest research
achievements and technical information on fusion energy will be
recognized. The IAEA FEC will provide opportunities for exchange
and cooperation among fusion researchers in advanced
societies including the U.S., the EU and Japan, to name a few. It
will also serve to promote Korea’s excellence in the field of fusion
technologies. KSTAR (Korea Superconducting Tokamak
Advanced Research), dubbed as ‘the Sun of Korea’ will be a center
piece of the conference. The IAEA FEC will raise the public's
level of understanding of fusion energy and facilitate the growth
of the industry. Additionally, the conference will offer opportunities
for the public to learn about fusion energy as the major driver
in an era of knowledge-based energy and pave the way for the fusion
industry to flourish as a cluster of ultra-advanced technologies.
What is KSTAR?
‘KSTAR’ is a domestically developed and world renowned
technological development. Its quality and significance was globally
recognized when it reached full scale operation last year, after
it had successfully delivered ten times more fusion energy than
the amount needed to heat plasma to required temperatures for
the first time in 2008. As Korea operates KSTAR as an international
nuclear fusion joint research tool, it is serving to solidify the
nation's presence as a leader in the fusion research field.
Conference program sessions will include the Fusion Energy
Conference Technical Session, Green Forum, International
Youth Conference and several social events. During the FEC
Technical Session there will be presentations by invited speakers
on the latest achievements (research papers) on fusion energy
R&D, self-sealing theories and modeling, device experimentation,
inertial fusion devices and theories. Also during this session
the latest developments of the construction and operation of
24 KOREA IT TIMES | October 2010

Conference
Gyung-Su Lee, Chairperson of the 23rd IAEA FEC Organizing Committee and
President of the National Fusion Research Institute
Hong-chul Yum, Mayor of Daejeon Metropolitan City
KSTAR and the International Thermonuclear Experimental
Reactor in Korea will be shared. An update on activities around
the developments of advanced fusion technologies and R&D at
global fusion devices around the world will be provided. Safety,
environmental and economic aspects of nuclear fusion will also
be discussed.
In a recent message regarding the conference, Gyung-Su Lee,
Chairperson of the 23rd IAEA FEC Organizing Committee and
President of the National Fusion Research Institute said "Korea
was a late comer in the fusion energy research field only 15 years
ago. But now, Korea has grown into a major player in the fusion
research by constructing and developing KSTAR, the superconducting
fusion research system, with domestic technologies. In
particular, as KSTAR was in full operation, showcasing to the
world its better-than-expected performances, fusion energy scientists
throughout the world pay a greater attention on its role as the
international joint fusion research device."
The conference will also feature several exhibits of interest to
the fusion energy community. The subjects will range from promoting
companies in the industry to expanding the participation
in KSTAR and raising competitiveness of the fusion industry of
Korea. Exhibitors in the Green Festival will strive to raise public
awareness about national energy policies and green energy by
holding experience events. Additionally, they will demonstrate
the vision and green commitment of FEC through Daejeon
Metropolitan City’s ‘Tashu’ event, which will focus on riding
bikes and feature green ribbon / balloon hanging events.
In written remarks, Hong-chul Yum, Mayor of Daejeon
Metropolitan City said "The 21st century is an era in which the
welfare and prosperity of mankind are directly linked to the development
of science and technology. Only those nations, cities and
businesses that excel in advanced science an technology will be
able to take a leading role in driving forward a new civilization for
all mankind." This edition of the IAEA FEC is sure to demonstrate
to the world Korea's excellence in advanced science and
technology and it's place as a leader in the quest for a source of
clean and safe energy though nuclear fusion.
www.koreaittimes.com 25

Opinion
Samsung Electronics’
Knowledge Management System
Kim Tae-sub, Chairman of KDC Group
Samsung closed the gulf between its rivals after adopting its knowledge management system
In April, 2009 the Visual Display
Division of Samsung Electronics' Digital
Media Business had just completed work
on a ground breaking high-resolution
LED TV. The company was vigorously
engaged in a massive campaign to announce
this remarkable product, which
was expected to take the global TV market
by storm. The Visual Display Division
was poised to take a well deserved
breather from the marathon development
and production phases of this landmark
project and take a moment to bask in the
glory of their achievement. Shortly, they
came to understand why it is often said
that no good deed goes unpunished. The
Division was blindsided by the call to initiate
a new mission. Samsung management
issued an edict: The Visual Display
Division will roll out full-HD 3DTV within
a year. There was no time to waste resting
on their laurels, it was time for the division
to get cracking .... again. Korea's
Hyundai IT had developed a 3DTV in
2007 and Sony was making systemic
preparations to beat Samsung Electronics
to the market with a 3DTV of their own.
There was little doubt that Samsung
Electronics was playing catch-up. The best
and the brightest of relevant departments
were assembled to staff the new mission.
Two task forces, identified as C7000 and
C8000, were immediately established. The
task forces dusted off the results of studies
on 3D that were conducted over the past
several years and began to give them a
fresh look. At this time Samsung Electronics’
knowledge management system
(KMS), called the Test and Error Management
System, or TEMS, was called upon
to play a key role in the project. TEMS,
which is known by Samsung electronics
engineers as the "treasure chest", contains
all information related to each step of
Samsung Electronics' product development.
The one-year process of developing
3DTV is also enshrined in TEMS, as is to
be expected. In fact, in addition to the stellar
efforts of the highly committed team in
the Visual Display Division, it was
Samsung Electronics’ knowledge management
system that was responsible for closing
the gulf between them and their rivals
and making it happen in just one year. In
his book, Management Challenges for the
21st Century, Peter Drucker noted "The
21st century is a knowledge-based society,
where knowledge workers are the most
important factor of production. In other
words, conventional economics' production
factors, the 4Ms - Man, Machine,
Material and Method - will be replaced by
workers armed with knowledge. Thus,
management of knowledge workers will
form the foundation of corporate management."
As the technology of TV has
evolved to deliver HD 3DTV, so has the
methodology of producing world-class
products and maintaining a competitive
advantage in the global marketplace.
Samsung demonstrated in practice what
Drucker proposed in this book, that by
leveraging the value of their KMS, they
were able to achieve the goal of HD 3DTV
in a year. This is a fact that is surely not
lost on their rivals.
Kim Tae-sub / tskim@kdccorp.co.kr
26 KOREA IT TIMES | October 2010

u-hospital
Konkuk University Medical Center
and its Globalizaion
Konkuk University Medical Center was first established in
May, 1931 with the goal of building an institution that would promote
good health and improve the general welfare of the community
that they served. Over the years that community has grown
from those who were able to travel to the hospital on foot or by
car, bus or rail into one that extends to the far reaches of the
globe. In keeping with the stated goal of the Korean government
to make the country a destination for medical tourism by people
from around the world, the Konkuk University Medical Center
has assembled a program which warrants the interest of the global
community. Since the Division of International Affairs &
Services at the medical Center opened in 2006, they have had a
vision to make Konkuk University Medical Center an internationally
renowned name in medicine. Their mission has been to
make their hospital a more convenient and friendly place for all
patients from all parts of the world. They recognize the needs and
desires of their international patients for high quality medical service.
They listen to the voices of their international patients and
strive to accommodate their needs. They will settle for nothing
less that providing world-class medical care for all patients,
whether they be foreign or domestic. With an organic system of
cooperation with their School of Medicine and Medical
Biological Science Research Institute, they will continue to pursue
the original ideals of university hospital. At the same time,
they aspire to contribute to the public health and improve the welfare
of all people. Konkuk University Medical Center has always
nurtured new talent and will continue to do so in the future, in order
to advance biotechnology research, not only for the regional
society but also for the future of mankind in general.
Making a new leap forward - Celebrating
the 5th anniversary
In August 2005, the hospital was rebuilt on a lot of 17,000
square meters. This new hospital was built in response to the
rapidly changing medical environment, and to provide a topnotch
medical service. As a result, Konkuk University Medical
Center was reborn as an 870-bed establishment occupying a total
space of 83,000 square meters, with 13 floors above the ground
and 4 floors below. In the inpatient department, there are 870
beds, including 92 beds in the intensive care unit. In the outpatient
department, there are 31 units with 4 major specialized centers.
Paik Nam-sun, President of Konkuk University Medical Center
On August 1, 2010, the medical center celebrated the 5th anniversary
of this renovation and the creation of a state-of-the-art
hospital. For the past five years, Konkuk University Medical
Center has been engaged in constant development as they have
been working toward their goal to be one of the top five hospitals
in Korea by 2015. The hospital, while remaining faithful to their
principles of providing superior care to their patients, allocated
substantial monetary and human resources to develop a high-tech
infrastructure which can provide quick and accurate diagnoses, as
well as sufficient manpower and equipment to provide worldclass
medical treatment. Since the renovation, the hospital has focused
on recruiting the best medical team and continuing their investment
in high-tech facilities and equipment. To improve convenience
and comfort of their medical facility, it also expanded
and upgraded the rest areas for patients and has installed modern
conveniences, such as a permanent art gallery. However, an average
number of 2700 outpatients and 700 inpatients per day, with
demand for their medical services on the rise, is threatening to
overwhelm the existing space that is available at the hospital. To
address the strain on capacity for treatment and patients’ rooms,
the medical center is planning an expansion of the existing building
and to rearrange other spaces in the current location during
the second half of this year. Their long term plans include construction
of a new building.
28 KOREA IT TIMES | October 2010

u-hospital
A Long-Term Plan - Construction of a New
Wing for the Big 5 Cancers, Heart Disease,
Cerebrovascular Disease
A task force has been devising the new plan for construction of
a similar-sized building next to the existing one. The scale of the
new building will be 6,600 square-meters of floor space with 13
floors above ground and 6 underground. Construction of the new
building is slated to begin in 2012 and be completed sometime in
2015. The design of the new wing includes an additional 800
beds. The new building will become home to specialized clinics,
research and treatment facilities for care-givers who specialize in
the big five cancers (lung, breast, bowel, stomach and prostate),
heart disease and cerebrovascular disease. To provide better-quality
service and sustain a comfortable environment for a growing
number of patients, who are suffering from severe illnesses, the
new building will create much needed space. Their efforts to improve
the hospital in this way will set them apart from other existing
university hospitals in Korea. The improved facility will feature
a bridge between the new tower and the existing one, as well
as a tunnel between the two, so that patients and staff members
won't have to brave the elements when the need arises to travel
from one building to the other. These conduits between old and
new will also serve to maximize efficiency of resource management.
“The westernization of the Korean lifestyle and a soaring
population of older people are contributing to the escalation of serious
illnesses, such as cancer, heart disease and cerebrovascular
diseases,” said Paik Nam-sun, President of Konkuk University
Medical Center. “Specialization in these fields is necessary for us
to be more competitive,” he added.
A Short-Term Plan
Until the new wing is completed, space must be utilized as efficiently
as possible. Konkuk University Medical Center has created
additional space. Since last year, they have expanded surgery
rooms and related facilities and the health care center. They were
also able to establish new VIP rooms on the 12th floor and the
KU Gallery. They have remodeled the lounge for outpatients, relocated
the administration office and professors’ offices. The
rapid increase of patients, however, is making the solution for
supplementation necessary, thus the center drew up short-term
and long-term expansion plans, which are either under way or, in
some cases, completed.
Expansion of the space for outpatients
The expansion of space for outpatients is planned to begin in
the second half of the year and last for approximately 6 months.
At present, one additional floor is scheduled to be built , as well as
a roof-top garden on the 4th floor, which will bring 1300 squaremeters
of extra space. An endoscopy room, which has various
kinds of state-of-the-art equipment used for evaluation and diagnosis,
is going to be established in this space. To enhance accessibility,
two more elevators, that will be designated for use exclusively
for egress to and from this area, are going to be installed.
Rearrangement of Doctor’s Offices
Currently, half of the second floor is being used as a digestive
organ center and an endoscopy room This space will be converted
into surgeons’ offices and a dedicated area for performing specialized
care for gastric, colon, liver and biliary tract diseases.
www.koreaittimes.com 29

u-hospital
tumor during the surgery of breast cancer patients. This cuttingedge
cancer treatment offers many benefits, including easy visibility
for the physician, the protection of critical organs, and more.
A system that will allow the center to offer this kind of treatment
is also planned to be introduced.
The department of surgery on the first floor will change its focus
to a department that is fully dedicated to serving patients with
breast cancer and thyroid cancer. The new department will share
space with the Integrated Medicine Clinic. The research that will
be conducted to identify ways of improving cancer patients' lives
through food, dietary supplement and immunotherapy, among
others, will be in the purview of the Integrated Medicine Clinic.
In order to remain abreast of the increasing number of cardiac
patients, the cardiothoracic surgeon’s office is being moved and
extended from the second floor to the first floor. Following the
move, the office will undergo an upgrade in specialized equipment
and systems for cardiac, pulmonary and esophageal diseases.
The injection room will also be relocated to the second
floor, in a space once occupied by a laboratory. This move will result
in 10 additional beds, bringing the total number to 27. The
reason for enhancing the capacity in the injection room is so that
it will be able to accommodate an increasing number of patients
who are undergoing chemotherapy. The clinical laboratory that
formerly occupied the new injection clinic space has secured a
new location on the second basement level. The lab's new area is
twice as big as the old space, providing an opportunity to enhance
the lab equipment and systems, including the addition of a pneumatic
tube.
The Introduction of Equipment
The most critical operational need for the medical center is deployment
of new MRI scanning capability. The two pieces of
equipment, 1.5T and 3.0T are already in full operation and functioning
at maximum capacity. The center is also debating the
need for the introduction of more PET-CT scanning equipment
to augment the existing apparatus, which has been scanning 350
cases a month. Intraoperative Radiation Therapy (IORT), uses
electron beam radiation to directly treat a tumor bed or residual
Konkuk University Medical Center holds the
highest rating in hemodialysis assessment.
Konkuk University Medical Center received the highest ratings
from the ‘Health Insurance Review & Assessment Service' in hemodialysis
evaluation, with the score of 94.2. This score is higher
than the score of the general medical institution average (81.8),
that of institutions of the same classification(84) and those in the
same region (86.1). This assessment is based on the comprehensive
evaluation including the structural side such as manpower,
facilities and equipment and also the relevance of hemodialysis,
blood vessel control and anemia control. Konkuk University
Medical Center holds a top 0.2% rank in the ratio of hemodialysis
specialists, the frequency of the water quality examination, the
frequency of testing the relevance of hemodialysis and the sufficiency
of monitoring fistula stenosis.
Also Konkuk University Medical Center received a good grade
in the possession and management of emergency equipment used
in the hemodialysis room and equipment for only those with hepatitis
type B. Dr. Jo, Young-il, a professor and a cardiac physician,
said, “We are glad to be recognized for our constant effort to
perform safer and more accurate hemodialysis for our patients.”
He also said that Konkuk University Medical Center has succeeded
in the past in caring for the health of their patients through continuous
and efficient medical quality management and will continue
to do so in the future.
Konkuk University Medical Center Enters
a Cooperative Agreement with UPMC
Konkuk University Medical Center said that they had met with
representatives of the University of Pittsburgh Medical Center
(UPMC) during their recent visit to Korea on June 26 and 27.
The groups discussed mutual cooperation in the cardiac disorder
field. UPMC introduced the details regarding the cooperative
agreement, and proposed the academic tie at the meeting, which
was attended by cardiothoracic surgeons, cardiovascular physicians,
radiologists and anesthesiologists. UPMC is renowned for
having the world’s highest skilled and professional organization
in the heart transplant and mechanical heart fields. UPMC’s recent
development of a web-based health care program utilizing
Bluetooth technology put UPMC ahead of U-Healthcare.
“We hope this can be the opportunity to raise the medical stan-
30 KOREA IT TIMES | October 2010

u-hospital
dard in the area of cardiac medicine to another level through multilateral
academic exchange and close cooperation,” Dr. Paik
Nam-sun said at the meeting. Dr. Robert Ferrara who is a cardiologist
at UPMC said he was pleasantly surprised to know
Konkuk University Medical Center had already been operating
the ‘HUS’ System (the remote administration system via mobile),
and had attained a high level of proficiency in the cardiac disorder
area. He also expressed his expectation for mutual prosperity of
both Konkuk University Medical Center and UPMC through
this active cooperation.Medical Aid For Overseas Koreans –
Through associations of Korean residents the world over Konkuk
University Medical Center entered into an arrangement with associations
of Korean residents in Oceanic regions and in Europe
to supply medical aid and held a signing ceremony on 22nd and
23rd of September. Konkuk University Medical Center said on
the 24th that they would provide higher-quality medical services
and various medical support programs to overseas Koreans who
visit Korea. Presidents from a total of 9 associations of overseas
Koreans including Jeong Hae-myung from ‘The Federation of
Korean Associations in Oceania’, Park Jong-bum from ‘The
Association of Koreans in Austria’, Choi Byung-ho from ‘The
Association of Koreans in Germany’, Seo Byung-il from ‘The
Association of Koreans in the UK’, Ko Kwang-hee from ‘The
Association of Koreans in Spain’, Rhim Nam-hee from ‘The
Association of Koreans in France’, Yoon Hye-sook from ‘The
Association of Koreans in Luxembourg’, Choo Kyo-jin from
‘The Association of Koreans in Finland’, Lee Chul from ‘The
Association of Koreans in Sweden’ attended the ceremony.
Konkuk University Medical Center said, “We decided to provide
our compatriot patients (inpatients and outpatients both) with
100% application of medical insurance cost, which includes cancer
tests and other examinations, reduced fees for use of the the
funeral hall and ‘The Classic 500’ (a private fitness club) nearby
the center. “This arrangement will be a great opportunity for our
compatriots abroad to experience their homeland’s high level of
medical service,” Ph.D. Paik Nam-sun, the president of Konkuk
University Medical Center said.
Open to the world
Konkuk University Medical Center specializes in the treatment
of cancer, heart disease and cerebrovascular disease at level rivaling
any medical institution in the world. They have customized
their patient care delivery system to cater to the needs of people
regardless of origin or culture. They have an English translation
program that insures that hospital staff and English speakers will
not experience any difficulties in the all-important requirement of
robust patient / care giver communication. The medical center is
a model for other institutions which are striving to meet the national
goal of welcoming foreigners to Korea for treatment of
medical conditions. Their tradition of promoting improved general
welfare of the populace of Korea has been expanded to include
good health for all mankind and they eagerly encourage global
citizen to experience their brand of healthcare with open arms.
Chun Go-eun/ clairbear@koreaittimes.com
Konkuk’s “Homecoming Day” - A Resounding Success “The 3rd Homecoming Day” was held at the Emerald Hall in Konkuk
University on June 26. This homecoming Day event takes place every year for information interchange and reinforcing relations between
Konkuk medical college alumni and doctors trained at Konkuk University Medical Center. A total number of 80 alumni and
faculty including Nam-sun, Paik, the president of Konkuk University Medical Center attended at the event. There was also a seminar
about “Financial Planning for a private hospital” and a tour of the medical center.
Cantate Domino Gives a Benefit Performance
Schola Cantorum Cantate Domino Boy’s Choir gave a special benefit performance at the Piano Lounge in Konkuk University
Medical Center on July 8. An audience of about 300 that were mostly patients, their families, and hospital staff enjoyed this beautiful
event. Cantate Domino performed Mozart, Handel, Haydn and Vivaldi, along with Korean traditional songs, “Spring of my hometown’
and ‘Arirang’ in Korean, which the audience greeted with hearty cheers.
Cantate Domino was founded in 1959 by its current conductor, Father Michaël Ghijs. The choir consists of almost seventy
singers who are all pupils or former pupils of the St-Martin's Institute, a regular secondary school in Aalst, a town at 30 kilometers
from Brussels, in the Heart of Europe. The boys rehearse daily, before and after classes, amounting to more than 10 hours per week.
The choir received the title "Choir of the European Union for Belgium" and in December 2002, it was appointed "Cultural
Ambassador of Europe" by EU.
www.koreaittimes.com 31

Open Korea
Chungcheongbuk-do Sets to
Designate Solar Energy Special Zone
Chungcheongbuk-do
is making a strong push
for the designation of
Jeungpyeong area in
the province as a solar
energy special zone this
year, a top official of the
province said.
In an interview with
Korea IT Times, Lee
Si-jong, Governor of
Chungcheongbuk-do,
said, "A total of 39 solar
cell and module companies,
including Hyundai
Heavy Industries, SKC,
KISCO, Shinsung
Holdings, KD Solar,
and A-Onetech, are operating
business in our
province. As a result,
the province takes over
60 percent of the domestic
total production of solar cells and modules." Noting that
concentration of such solar energy-specialized firms in the
Jeungpyeong, Eumseong and Chungju region is expected to accelerate
further, Lee said, "Our province is pushing ahead with
the designation of Jeungpyeong area as a solar energy special
zone. Related to this, we plan to submit an application for the
designation to the Ministry of Knowledge Economy at the end of
this year."
Lee Si-jong, governor of Chungcheongbuk-do
2010 World Oriental Medicine-Bio Expo
The governor said that the 2010 World Oriental Medicine-Bio
Expo, which kicked off on Sept. 16, will be held in Jecheon,
Chungcheongbuk-do, until Oct. 16 to promote the excellence of
oriental medicine to the world. "Under the topic of the 'rediscovery
of traditional oriental medicine,' we aim to attract some 1.1
million visitors, including 50,000 foreigners from 15 countries
during the 31-day event," he said. Participants deal with major issues
such as globalization and industrialization of traditional
medicine at the main halls, such as the Future Oriental Medicine
Museum and the Herbal Life Science Museum, along with experience
programs such as cultural performances. "In particular,
representatives from 15 countries will exchange their traditional
medicine knowledge and experiences at the World Traditional
Medicine Museum. Also, seven Korean prestigious oriental hospitals
will take part in the exhibition and experience programs,"
said Lee. Jecheon is widely known as a hub for the production
and distribution of 30 percent of the medicinal herbs produced in
Korea, thanks to its natural backdrop of the Taebaek Mountains
He explained that the region has strong infrastructure for the
oriental medicine industry and historical background as the major
market during the Joseon period (1392-1910).
"For instance, several of the nation's leading pharmaceutical
companies are operating in the Jecheon Bio Valley, the
Traditional Medicine Industry Center and college research institutes,
including the College of Oriental Medicine of Semyung
University, the Oriental Medicine Bio Clinical Support Center,
and the Food Processing Technology Research Institute of
Daewon University College," he said.
Creation of Osong high-tech medical
complex
On Aug. 10 last year, the government designated Osong in
Chungcheongbuk-do as the high-tech medical complex. "Since
then, six state-run institutions, including the Korea Food & Drug
Administration and some 60 domestic and foreign pharmaceutical
and medical instrument manufacturers have moved in to the
region. Along with this, five bio medical facilities were established
for R&D projects," said the Governor. Commenting that
Osong, which is located in the center of national land, has global
competitiveness in terms of production and distribution of medical
instruments, Lee said, "The province will build more core
medical R&D facilities and attract excellent research centers and
manpower to make Osong the nation's most famous high-tech
medical complex." In line with this, the province plans to pour a
total of 600 billion won into a project to create commercial, business,
cultural and rest space in Osong during the period from
2011 to 2017.
32 KOREA IT TIMES | October 2010

Open Korea
A bird's-eye view of the 2010 World Oriental
Medicine-Bio Expo in Jecheon, Korea
Construction
of Chungbuk economic
free zone
"As a strategy to link Sejong City, the
administration complex center city, with
its neighboring regions, we plan to invest
4.2 trillion won in the Chungju, Cheongwon
and Jeungpyeong area during the period
from 2010 to 2015," said Lee. "By doing
so, we hope to create the Chungju
Airport-centered inland economic free
zone, which is designed to actively foster a
green growth-type knowledge industry
and build a logistics center," he noted.
Along with this, the government is now
considering a project to extend the metropolitan
subway route to Cheongju Airport
from Cheonan by committing 2.4 trillion
won. At present, the Ministry of Land,
Transport, and Maritime Affairs is seriously
considering the project to promote convenience
for people using the subway and
to a expand provincial growth engine
through the green New Deal project.
"At the same time, the government
plans to construct a 120.6km expressway
linking Chungju, Jeungpyeong,
Eumseong, Chungju and Jecheon in a bid
to enhance synergistic effects between the
Osong high-tech medical complex
Chungju International Airport and staterun
projects. The KDI is now conducting
a feasibility study on the project at the request
of the Ministry of Strategy and
Finance," said Lee.
"Finally, we plan to successfully host
the 2013 World Rowing Championship in
Chungju from Aug. 25 to Sept. 2, 2013
with attendance of some 2,300 athletes
and guests from 80 countries," he said. As
a pre event, the International Olympic
Committee and FISA, the international
rowing federation, will jointly hold the
Asian region preliminary competition of
the 2012 London Olympics in Chungju
from April 20 to 25, 2012. "Related to this,
our province is now preparing a supporting
system for the international event and
creating an international rowing park in
Tangeumho," said Lee. Asked about the
future vision of Chungcheongbuk-do, the
governor said, "We will make a strong
push for lifelong welfare, ordinary peoplefirst
economy, balanced development between
farming villages and cities, creative
culture & arts, and citizens' participation
in the provincial government's policy."
Monica Chung/ monica@koreaittimes.com
www.koreaittimes.com 33

Open Korea
3rd-Generation Industrial Estate
to be Created in Chungnam
Ahn Hee-jung, governor of Chungnam
A third-generation industrial estate,
which carries out multiple functions, including
production, education, residence
and culture, will be created in Chungcheongnam-do
(Chungnam), a top official
of the province said. In an interview with
Korea IT Times, Ahn Hee-jung, governor
of Chungnam, said, "The advanced industrial
estate will be built in the three regions
in the province _ Cheonan, Asan and
Dangjin." Cheonan will take responsibility
for production of such advanced industries
as electronics, machines, video, audio,
communication equipment and precision
machinery. "In particular, an international
business park will be created in Cheonan
to accommodate more than 33,000 people
and help businessmen effectively deal with
financing and other businesses," said Ahn.
In Asan, Tangjeong industrial estate
34 KOREA IT TIMES | October 2010
will be built to attract production facilities
for video, audio, communication equipment
and non-metal mining goods, R&D
centers and medical service, cultural & educational
functions. "The industrial estate
project will be pushed ahead in linkage
with the Asan new town project which
will satisfy business, educational and cultural
functions," the governor said.
Meanwhile, Songsan industrial estate in
Dangjin will be in charge of primary metal
industry and production function of automobiles
and trailers. "In Dangjin, Songak
district will be developed to take charge of
high-tech industry, international business,
commerce, residence, culture, medical service
and education," he said. "Along with
this, Songak free economic zone will be
developed to take charge of state-of-the-art
industry, international business, commerce,
residence, cultural, medical service
and educational sectors," he said.
Fostering of IT industry
Noting that Chungnam accounts for an
average 55.6 percent of the domestic display
industry, Ahn said, "We will actively
foster Cheonan and Asan regions as a
world-famous crystal valley by building
networks linking industry, universities, research
centers and the provincial government."
Chungnam also takes over an average
25 percent of the global display market
with the market share of 27 percent for
LCD, 31 percent for PDP and 75 percent
for OLED, becoming the global center of
the industry. In particular, a total of 185
display-related companies, including the
global leader Samsung Electronics, are located
in the province. The total breaks
down into four module companies, 93
parts & material firms, and 88 production
equipment makers. In 2009, combined exports
of the companies reached $21.7 billion.
"Related to this, we will actively foster
display professional manpower and support
relevant R&D projects. At the same
time, we will upgrade the Crystal Valley
Conference & Exhibition, which has been
held annually since 2005, to a global-level
fair," said the governor. Commenting that
semiconductor and display-related parts,
equipment and material companies, including
Samsung Electronics and SDI,
have led the regional economic development
in Chungnam, Ahn said, "We will
continuously make efforts to keep the upward
growth pace. "In line with this, leading
companies need to enhance synergy effects
by creating clusters with relevant subcontractors,
keep global competitiveness
and create value added continuously. On
the other hand, subcontractors should exert
best efforts to keep the win-win relationship
with leading firms by enhancing
price and quality competitiveness in parts,
materials and equipment fields," said Ahn.
Project for development
of science technology
Stressing that science technology sway
the future of a country and a province, the
governor said, "The province will spend
fiscal budgets for supporting basic science
study and future origin technology, and
other corporate R&D projects. In line with
this, Chungnam will inject a total of 113.9
billion won into 64 projects in seven fields
this year. "To speed up development of

Open Korea
A chaper of Hwangsanbeol battle comes alive in riverside of the Nonsan
agricultural techno park and agricultural technology center. To
improve the province's science technology level and foster excellent
manpower, it also projects to create the science technology
advisory committee, he said.
Asan Samsung LCD Industrial Complex
science technology, we plan to create an academic, industrial and
research innovation cluster by making the best use of basic technology
study manpower at Daedeok research complex and universities
in the province." The province plans to actively support
projects for development of new technologies centering on the
four strategic industries - electronics information equipment, automobiles,
agricultural & livestock bio, and advanced cultural industry.
"Besides, we will build a network between large and smaller
companies for close cooperation and actively foster new IT and
bio industries, including renewable energy and recycling green industry,"
said Ahn. To strengthen R&D function and push for
strategic agriculture, the province plans to focus its assistance on
Plan to expand employment of youth
"As a means of accelerating enterprises' employment of young
people, the province will activate information sharing between
universities and companies in the province. Related to this, the
province will find out promising mid-sized companies recruiting
young people and offer such information to universities," the governor
said. "Along with this, we will strengthen efforts to help university
graduates land a job easily by organizing an employment
fair and operating a job comprehensive center in the province," he
said. Noting that the province plans to actively foster manpower
suitable for regional industries, Ahn said, "We will foster 100
technicians in the mecha-tronics sector, 50 experts in semiconductor
and display field, and 80 specialists in 3D stereoscopic sector."
He said that the province plans to spend 2.1 billion for projects
to increase employment of youths through operation of a
youth business start-up program and a consulting program for
business start-up.
Gov. Ahn also added that the province will make a strong push
for creating a large-scale economic bloc in Chungnam through
operation of an administration council and an economic
council.
Lee Kyung-min / info@koreaittimes.com
www.koreaittimes.com 35

Open Korea
Gwangju City Stresses 6 Strategies to
Build ‘Affluent Economic Community’
Kang Woon-tae, mayor of Gwangju Metropolitan City
Gwangju City has been actively pushing ahead with building
an "affluent economic community" through six strategies, a top
official of the metropolitan city said. In an interview with Korea
IT Times, Kang Woon-tae, mayor of Gwangju Metropolitan
City, said, "Our vision is to create a happy creation city. To realize
this goal, we will construct an autonomous community
through participation and communication." The mayor said,
"First of all, we aim to create 100,000 new jobs. In the private sector,
we will offer 30,000 new jobs. Along with this, we will build a
job creation system, which will provide youths, females and old
people with jobs." Secondly, the city plans to exert its best efforts
to build a region favorable for business activity. "Related to this,
the city will establish a task force supporting small and mediumsized
enterprises (SMEs) in which heads of relevant institutions
participate, actively foster promising SMEs, and reform industrial
structure," he said.
Thirdly, he said, the city will foster the five main industries in
earnest, which are automobiles, home appliances, photonics,
green energy and culture industries. In addition, the city plans to
nurture such future value industries as precision molds, battery
and health care.
"For development of the automobile industry, we will bring up
the parts industry for clean diesel cars. The city will rear such future-oriented
home appliance industries as intelligent home appliance,
robot and life care. At the same time, we will develop the
present photonics industry into next-generation lighting industry
such as convergence, LED, OLED and laser," said Kang.
"In particular, Gwangju City will actively foster green energy
industry by placing its focus on hydrogen and solar batteries. As a
future-growth industry, we will rear precision molding industry
and knowledge-based service industry,' said the mayor. Noting
that the city will develop the Gwangju research and development
special zone into an internationally opened research industrial estate,
he said, "We will build an LED-specialized estate in the special
zone and foster core technology manpower." To energize the
traditional market and support small business owners, Kang said,
the city will enact regulations to rationally regulate super super
markets (SSM), strengthen the win-win cooperation between
large and smaller retailers, and support traditional markets.
"Finally, we will establish a 10-year program to develop the existing
agriculture in suburbs of the city into environment-friendly
and bio agriculture. In line with this, we will create tourism-type
scenic agriculture district where farmers can produce organic vegetables.
By linking with the LED photonics industry, we will also
foster agricultural facilities," he said.
5 Regional representative industries
Following photonics, home appliance and automobile industries,
Gwangju City plans to add green energy and cultural industries
to the list of the city's five main industries, which will be fostered
as regional representative industries, Kang said.
Commenting that the city has been actively fostering the photonics
industry since the 2000s, he said, "Despite such short development
period of 10 years, Gwangju has emerged as one of the
world's top five photonics advanced cities. It reflects our valuable
efforts to tide over such difficulties as insufficient information,
36 KOREA IT TIMES | October 2010

Open Korea
Along with this, we built a system for
Korea-Russia LED exchange cooperation
on Oct. 7 and participated in the
Malaysia's LED project on Oct. 9," he explained.
"Particularly, we are finalizing the
'photonics 2020' project to jack up the level
of Gwangju's photonics industry to ranks
of the world's top three by 2015. Related to
this, we are creating the Mecca of nextgeneration
photonics production and the
hub city of LED global production here,
while building a foundation for photonics
convergence industry," he said.
Mayor Kang advises city representatives on prevention measures for disasters in distressed areas
Mayor Kang Woon-tae talks with Gwangju citizens on making U-communities
capital and technology in the unfamiliar
sector." In the city's photonics industry, for
instance, total sales soared from 110 billion
won in 1999 to 1.6 trillion won in
2009 and the number of related companies
rose from 47 to 346 during the corresponding
period.
Meanwhile, the number of employees
in the photonics industry surged from
1,900 in 1999 to 6,870 in 2009, and the
number of companies with sales of over 10
billion won reached 20 in 2009.
"Noteworthy was the World Photonics
EXPO 2010 held in April and May in
Gwangju that succeeded in heralding the
Gwangju-based photonics companies' excellent
technologies and products to overseas
buyers and global companies," said
the mayor. About 20 percent of Korean
photonics companies operate their factories
in Gwangju at present and regional
universities opened photonics-related curriculum
to produce excellent manpower in
the sector.
"We are now engaging in programs for
active exchanges of information and manpower
in the photonics industry with such
advanced countries as Japan and the U.S.
Construction of global-level
home appliance industrial
city
Gwangju City selected the home appliance
industry as one of the city's strategic
industries and has made a goal of becoming
a powerhouse industry by 2020. In line
with this commitment, the city is pushing
for construction of infrastructure for a premium-class
digital living home appliance
and parts industry, and for a localized corporate
supporting service. "Thanks to such
efforts, about 600 home appliance-related
companies are operating in the city, accounting
for 17.5 percent of the domestic
output in the home appliance sector. We
plan to actively foster digital information
home appliance industry, which grafts living
home appliance industry onto electronics
parts industry," said Kang.
"Moreover, we will make a strong push for
development of future-oriented new industries
through development of U-life care
products that organically combines medical
service and IT industry, activation of
home appliance robot industry, and localization
& standardization of parts. By doing
so, Gwangju City will be reborn as the
Mecca of next-generation information
home appliance industry in the near future,"
he added.
Being a leader in the photonics and
home appliance industries and forward
thinking leadership makes the future look
bright for Gwangju City.
Lee Kyung-min / info@koreaittimes.com
www.koreaittimes.com 37

e-government
Seoul City Pushes for
Citizens-Oriented e-Government
"To meet citizens' growing demands
for online communication
and effectively cope with rising demand
for green IT services and
green growth, the city government
is actively pushing ahead with the
e-government vision," said Song
Jung-hee, Assistant Mayor for
Information Technology (CIO) of
Seoul Metropolitan Government.
"To achieve the e-government vision,
which is essential in an era of
mobile environment, such as smart
phones, we have set four policy targets,"
she said. "First of all, we are
propelling a project to help underprivileged
people have easier access
to the digital society and offer life
information services to citizens
through up-to-date information media,
including mobile phones and
IPTV. Along with this, we are
pushing for GOV2.0 by providing
Apple developers with development
space through the Seoul App
Center, and make a public life information
database," said Song.
“Secondly, the Seoul city plans
to expand wireless Internet zones at
public places and establish U-shelter, which uses sophisticated
technology to collect weather & atmospheric environmental information
from sensors at bus stops, then make this life information
available to citizens. For safety of children, the city is also
moving to establish U-Seoul children safety zones near primary
schools in Seoul by using CCTV, sensor networks and mobile
phones.” Song added. "Thirdly, to realize convergence and green
IT administration, we built a mobile office by making the best use
of smart phones. By doing so, we have a comprehensive management
system on budgets, accounts and personnel affairs of Seoul
city-invested institutions and have optimized the business
process.” "Meanwhile, we will upgrade administrative portals to
38 KOREA IT TIMES | October 2010
Song Jung-hee, assistant mayor for information technology (CIO)
of Seoul Metropolitan Government
provide customized information
centering on communication and
cooperation. We will also build a
public infrastructure for administrative
information database, as well
as create an environment-friendly
green data center, armed with advanced
technology high efficiency,"
said Song. Fourth, the Seoul city established
the World e-Governments
Organization of Cities and
Local Governments (WeGO) in
September of this year to lead the
global e-government and strengthen
IT governance.
Seoul Metropolitan Government
has been making a strong push for a
citizen-oriented e-government and
the world's top smart Seoul, a highranking
city official said.
"We will push for e-government
cooperative projects through expansion
of a memorandum of understanding
(MOU) with global
cities and establish the U-city model
as a means of actively fostering
next-generation growth industries.
IT-Complex to be built by 2012,
will house a city integration management
center, a media center, and an e-sports stadium, becoming
the IT landmark of Seoul," she said.
Inaugural General Assembly of WeGO
"Seoul City will lead in the development of e-government
based on state-of-the-art technologies and the WeGO, an organization
of e-governments established in Seoul," the Assistant
Mayor said. The Inaugural Genreral Assembly of WeGO was
held at Grand Hyatt Seoul from Sept. 6 to 8 for sustainable city
development and promotion of citizens' quality of life through exchanges
and cooperation between e-governments of global cities.
The meeting was sponsored by the United Nations Project

e-government
Office on Governance (UNPOG) under the U.N. Department of
Economic and Social Affairs. Mayors and IT experts from some
50 cities participated in the conference.
WeGO is based on the Seoul e-Government Declaration
adopted at the World e-Government Mayors Forum in 2008.
The declaration suggested forming a consultative body to exchange
e-government information and narrow the information
gap among cities. Seven cities, including Barcelona, Berlin and
Frankfurt, presented cases of successful e-government under the
theme of "e-Sharing for All." "Through WeGO, Seoul will promote
its advanced Information Technology, policy and companies
pioneering a new market, based on its up-to-date methods,"
said Song. "For example, the Seoul city plans to lead the campaign
to narrow the global information gap by implementing
such projects as spread of best e-government cases, e-government
consulting, supply of PCs and education on the e-government
program for public servants of developing countries," she
noted.Seoul ranks first in appraisal of e-government
Seoul ranks first in Rutgers
Global E-Governance Survey
Seoul has been ranked as the top city for e-government in a survey
of websites of the world's 100 cities. "The nation's expertise in
the digitalization of administrative work procedures and citizen
services through IT applications has been highly recognized in the
survey," she said. The survey examined websites of 100 municipalities
worldwide and evaluated them in terms of privacy, usability,
content, service and citizen participation and ranked the cities
on a global scale.
"Seoul ranked first in the world in four categories, except the
usability, with a total score of 84.74, followed by Prague with
72.84. We will continue exercising global leadership in narrowing
information gap by supporting the IT projects of developing
countries," she said. In the field of citizen participation in particular,
the Seoul city has been operating the "dialogue with the city
Mayor" online, expanding the city's communication with citizens
and students, Song explained. "Thanks to the selection of Seoul
as the world's No. 1 e-government, a growing number of experts
in IT, public servants and professors from global cities are visiting
Seoul city to study the city's excellent e-government system.
Related to this, Seoul has concluded MOUs with 11 cities, including
Barcelona, for e-government exchanges and cooperation,"
she commented. "In particular, we carried out a feasibility
study for application of e-government in major cities, including
Hanoi in Vietnam, Nairobi in Kenya, and Kathmandu in Nepal,
helping the cities map out an informationization master plan,"
said Song. "Through WeGO, launched in September 2010, we
plan to activate exports of the city's advanced e-government system
in the future," she added.
Jeong Hye-yoon / erin@koreaittimes.com
Seoul Metropolitan Government has been making a strong push for citizens-oriented e-government
www.koreaittimes.com 39

e-government
e-Government, here WeGO!
Make It a Better Place
Grand Hyatt Seoul --The Inaugural
General Assembly of the World e-
Governments Organization of Cities and
Local Governments (WeGO) held on
September 7, 2010 suggested that the municipal
leaders from the great cities around
the globe are fired up, and ready to go, to
begin a new era of Open Government.
The technology of today gives us the ability
to draw back the curtain on government
operations and give voice to those who
were silenced by layers of bureaucracy.
Open governments sharing information
with concerned citizens all over the world
can only serve to strengthen democracy.
Viva Technology! CIO Chris A. Vein of
the San Francisco CIO Chris A. Vein of
the San Francisco Department of
Technology best summarized the significance
of the meeting by saying "Cities face
many of the same problems whether you
are city in America, or in Europe, or in
Asia. And I think all of us are trying to figure
out ways to make government work
better. And by that I mean make it more
transparent, more collaborative, and more
accountable to the citizens. Technology is
a very effective tool to make that happen.
It's got amazing transformative power".
Seoul initiates international
cooperative body
for e-government
The Seoul Metropolitan Government
has envisioned the launch of an international
cooperative body to strengthen cityto-city
cooperation and exchanges on e-
governments. Mayor of Frankfurt, Petra
Roth thanked the city of Seoul and Mayor
Oh Se-hoon for laying the foundation for
this initiative. Ms. Roth stated, "To our
digital projects I wish- for now and for the
future- that in the large as well as in the
smaller communities they make all our
40 KOREA IT TIMES | October 2010
lives more comfortable, easier, and happier.
That is the aim WeGO is pursuing and
this aim pleases me extremely as well."
Under a theme of "e-Sharing for All",
500 attendees including mayors and CIOs
from 51 countries filled the Seoul Grand
Hyatt conference center for the inaugural
general assembly. The opening ceremony
was aired live on the city Seoul homepage,
as well as the internet broadcast site,
Africa TV. Twitter, too, broadcasted the
WeGO ceremony to let the world know of
the cities and local governments' cooperative
movement on the subject of open government.
Leaders of e-government
inaugurated as executive
committee
Paris, Edmonton, Sao Paulo, Barcelona,
San Francisco, Frankfurt, and Beijing
were all appointed as Vice President Cities
for their advances in open government initiatives
and their tremendous effort to promote
WeGO. Leaders inspired the less advanced
cities to benchmark good practices
of e-governments by sharing their experiences.
Mayor Roth said, "We have established
an information platform that collects
all information from countless cities,
several federal states, and even federal authorities.
Now citizens only have to call
one single call center and can save themselves
many, many rounds with the authorities.
Linkage and common use of data
in order to make the lives of our citizens
at least a little easier-that is our e-sharing
examples. I am looking forward to the
many other interesting examples from other
cities." Mr. Vein, added "What San
Francisco is doing is trying to unlock the
value inside its data, its application, its infrastructure
and figure out how to get that
value into the hands of citizens, and really
1.San Francisco CIO Chris A. Vein / 2.Mayor of
Frankfurt, Petra Roth / 3.CIO of Edmonton, Chris
Moore / 4.Edilson Mougenot Bonfim, head of the
Intenal Affairs Office of Sao Paulo City Hall

e-government
make the citizens co- creators in applications and solutions. We
are working with all kinds of other cities to make sure we can
learn from them, and if we have any lessons that are worthwhile
to them, we share them, and events like this are incredibly important
to make sure all of that happens." San Francisco was inaugurated
as a Vice President of the World e-Governments Organization
2010. Edmonton also shared its liberal plans for the future of
the Open Government era. "It is significant to have an opportunity
to be involved in this organization. It's new, and it falls in line
with our use of technology to provide economic development for
the citizens and to be able to represent Canada as well," said
Edmonton CIO Chris Moore. He continued by saying, "We have
a strong brand in many festivals, oil and gas, and also knowledge.
Council has a new strategic plan for 2009-2018, very focused on
green, sustainable city. In Canada, the city of Edmonton has continually
provided leadership in Open Data through its innovative
engagement and technology strategy." Mr. Moore further shared
the benefits of Open Data and said that the city has been leveraging
technology to link government to residents in the most successful
way.
Edmonton also shared its liberal plans for the future of the
Open Government era. "It is significant to have an opportunity to
be involved in this organization. It's new, and it falls in line with
our use of technology to provide economic development for the
citizens and to be able to represent Canada as well," said
Edmonton CIO Chris Moore. He continued by saying, "We have
a strong brand in many festivals, oil and gas, and also knowledge.
Council has a new strategic plan for 2009-2018, very focused on
green, sustainable city. In Canada, the city of Edmonton has continually
provided leadership in Open Data through its innovative
engagement and technology strategy." Mr. Moore further shared
the benefits of Open Data and said that the city has been leveraging
technology to link government to residents in the most successful
way.
Sao Paulo attended meeting with a distinct role. Edilson
Mougenot Bonfim, head of the Internal Affairs Office of Sao
Paulo City Hall said, "We are accepting all of the new ideas. We
are absolutely conscious of the importance of this meeting, and
we also are aware of how important is Korea as our leader. Our
strengths will be directed to collaborate with the president of this
meeting because we are sure that he is doing a really good job,
and our consideration. Together, we are building a big dream."
As a representative of a city that is highly influenced by diverse
people, he introduced Sao Paulo as the multifaceted city that never
stops growing. Some cities like Dakar hadn't yet launched
Open Government initiatives, but the representative of Dakar
stated that its importance was well understood and he hoped to
share its experience at the Barcelona assembly next year. Mayor
Oh Se-hoon of the President City, Seoul, emphasized the importance
of togetherness, "I expect the power of IT to create a wave
of mutual collaboration that will reach out to every city around
the world. People often say that if you dream alone, your dream
will remain nothing but a dream, but if you dream together, you
can turn your dreams into reality for all. Therefore, I strongly believe
that our collaboration will work a miracle for our wishes."
Miles to go before sleep
WeGO is an international organization of cities and local governments
committed to accomplish three goals. It seeks to share
and disseminate knowledge and practices of e-governments
around the world, to achieve Green Growth utilizing
Information and Communication Technologies; to bridge the
digital divide by providing IT support to cities in developing
countries; and to advance the quality of life for citizens by improving
administrative efficiency and transparency.
Following are the potential projects for global collaboration among
members of the World e-Governments Organization of Cities and Local
Governments.
• Training Officials or Citizens on IT Usage Skill
• Dissemination of Best Practices (via portals, i.e. epractice.eu)
• u-City Model Development
• Feasibility Studies for e-Government Master Plan (1 to 1 or N to 1)
• Volunteer Experts Recruiting & Exchange
• Open Government
• Generalized Enterprise Architecture of City for Interoperability
Increase
• Pointer to Public Services (Governmental Functional Organization
Map)
• Building Directory of e-Government Relevant Organizations
• Increasing Citizen Service Use & Usability
• ROI of the e-Government
• Safety, Surveillance, and Disaster Recovery
"San Francisco's Open Government initiative supports a complete
rethinking of how government works. To make that happen,
leaders must be dreamers, doers, and drives. They must rollup
their sleeves, and start creating solutions, but ensuring the citizens
are involved every step of the way, creating positive change
in increments," said Chris Vein. It is clear that e-Government has
changed the way governments work, and has enhanced the access
to, and the delivery of, services. Here, cities' cooperation will
help pave the way for societies to overcome diverse challenges
and to allow for sustainable growth of cities across the globe.
Long live the WeGO initiative and the spirit of the cities who
are committed to its success, for openness will set us free.
Chun Go-eun /clairbear@koreaittimes.com
www.koreaittimes.com 41

u-Finance
Different is Better
Citibank Korea has a new campaign – It's Different!
When looking for a financial institution
there are a couple of things that
have to be right. One is that they have
to have a track record that demonstrates
that they can meet your individual
needs and another is they are someone
you can trust with your money.
For many expats in Korea, when it's
time to find a bank they can trust, the
first name that comes to mind is
Citibank. Citi's high profile in the industry
and reputation as a leader make
global citizens the world over familiar
with the company. The general perception
is that a company like Citi will do
the right thing when it comes to taking
care of their customers and their businesses.
Citibank in Korea
For Koreans, Citibank has been
around for generations. Most foreigners
in Korea hailing from the US, on the other hand know how
big Citi is there, but until they start checking them out in Korea,
have no idea of their history here. They might be surprised to
learn that back in 1967 Citibank was the first foreign bank to set
up shop in Korea. Over the years their capitalization has reached
phenomenal levels - approximately KRW 1.5 trillion and shareholder's
equity is at approximately KRW 5.5 trillion, which
makes Citi the largest foreign investor in Korea. That alone says
they are in Korea to stay. The last thing a banking customer needs
is for their bank to cut and run when things get tough. Let's face it,
the boarder between North and South Korea is the most heavily
fortified in the world for a reason. Most foreign banking customers
in Korea have a long-term commitment to be here and
they want to know that their bank does, too.
Many factors influence the local economy, not the least of
which are tense relations between the two Koreas and investors
memories of the Asian financial crisis of 1997. Rather than playing
it safe and pulling the plug when things have gotten tough in
the past, Citi has stepped up to help. During the oil crisis in the
42 KOREA IT TIMES | October 2010
Citigroup Korea Inc. CEO Yung-Ku Ha
1970's , the bank provided a US$ 200
million loan. During the 1998 Asian financial
crisis, Citi persuaded overseas
creditors to roll-over US$ 21 billion of
foreign debt. Citi also provided indirect
assistance to Korea in working with
US and Korean authorities on the US$
30 billion currency swap deal in Oct.
2009. At the time there was a statement
from the US Federal Reserve
which said “... the Fed swap arrangement
was universally applauded as a
key confidence-building step, and
Korea already has begun to draw on
it.” Hey, if the Fed trusted Citi to be
the go-between on a deal like that, then
the average customer should be able to
trust them with their business. A little
known fact is that Citi was awarded
the national medal of “Soongryejang”
in 1977, and “Heunginjang” in 1998
by the Korea government.
Citi's global perspective pays off for foreigners
Going to a branch to find out if their business is really geared
toward foreigners, will leave the prospective customer with a
pleasant surprise. Citi has made banking easy for English-speaking
foreigners, which is something that many banks in Korea
have tried to do, but really haven't gotten right. Citibank’s
English-language services include Internet and mobile banking, a
24/7 CitiPhone customer service, SMS notifications, and e-statements.
The also have an ATM locator on their website and the
machines operate 24×7×365.
Taking the show on the road? Citi's got you
covered
Another thing that is important to business banking customers
is that, when their business goes global, their bank will be able to
keep up. Citi offers export/ import transactions, cash management,
loan, bond issuance, foreign exchange, derivatives trading

u-Finance
and experience from some 200 volunteer experts from Citibank
Korea. Citi Korea also has the ‘Think Money’ financial education
program. Partnering with YWCA Korea since 2006, Citi Korea
and 500 of it's employees have been involved in educating more
than 200,000 students in elementary, middle, high school .
Citiback Korea offers micro-credit lending for the women and
disadvantaged borrowers. Helping those who need it demonstrates
their desire to be good neighbors and freinds to the community.
Citibank Korea Inc. Headquarters building located in Da-dong, Jung-gu,
Seoul
and M&A (Mergers and Aquisitions) consulting. Citibank
Korea’s has a Global Transaction Service for cash management,
trade finance and securities services in Korea and around the
world. That says they'll be able to do what is needed to be done,
wherever its need to be done. The Citibank Korea's client list,
which includes multinational companies, financial institutions,
public agencies, small/medium sized companies and conglomerates,
is quite impressive. It's always encouraging to know that the
bank you are working with has the respect of the local business
community. A customer will benefit from the experience that Citi
has gained through support of their other clients in markets
around the world.
Doing the right thing is the right thing to do
Citi is also a socially responsible company. They are big players
in the charitable habitat movement with their own program ‘Citi
Family Building Houses of Hope’. More than 100 Citi Korea employees
traveled to Inje, in Gangwon Province this past summer
to lend a hand. Employees of Citi have helped to build 21 houses
over the past 13 years.
They also have financial education programs for students. Citi,
in partnership with Ehwa Woman's University has established
the Global Finance Academy. For 10 years this program has
helped 1,200 students by providing practical financial knowledge
What “different” means for Citibank Korea
“Citi, It’s Different” is Citi Korea’s motto, but what do they
mean? Citi Korea says that they have challenged their management
and staff to “think differently and approach the delivery of
their service differently in the ways that they satisfy their clients,
grow their business as a profitable and sustainable organization,
and as they work as a team.” One example is the new Citibank
Korea web site. Often times when viewing a web page for a
Korean company the user is inundated with flashing content,
tons of images and a confusing array of options, not to mention
spyware and other "helper" software being automatically downloaded
onto their computer. A visit to the Citibank Korea web
site will be a refreshingly different experience. They listened to
their customers and conducted research on their own and came
up with a site that is clean by comparison and truly user friendly.
On Citibank Korea's website the homepage only has six service
icons. Once the customer logs in they can configure their personal
homepage to meet their needs. Online transactions can be completed
in three steps. There are investment tools which customers
can use to consider options in the convenience of their own
home. They can easily avoid a trip to the branch to ask a question
by taking advantage of real-time communication tools on the site.
That's all great, but the most impressive feature of the new
Citibank Korea online presence is the use of browser security for
the first time by a bank on Korea. Gone are the days of downloading
and installing proprietary user interface software before
accessing banking services on line. This is a real breakthrough in
reducing digital overhead for their customers. The top priority for
Y. K. Ha, CEO of Citibank Korea Inc. and Chairman of
Citigroup Korea Inc. is customer satisfaction, profitable business
growth, employee morale, and good corporate citizenship. Under
his leadership, Citi Korea has increased its brand value with reinforced
marketing and eye-catching promotions, products and services
to the target audience.
When all is said and done, Citibank Korea is the real deal. An
institution the customer can trust with a broad range of experience
and services that delivers with the customer experience in
mind. Now that really is different and better.
Robert E. Weimer / bob@koreaittimes.com
www.koreaittimes.com 43

KES2010
KES 2010, Buckle Up, Early Adopters
This is it. The 41st KES (Korea Electronics Show) at KINTEX
this year raised its curtain. KES is well noted for giving a sneak
peek inside the most trendy and wanted technology, with opportunities
to experience them even before they are introduced into
the market. As any other years, KES 2010 will provide the manufacturing
companies with feedbacks from consumers in support
of further research and development. Celebrating its 41st anniversary
this year, Korea Electronics Show carries out its purpose
once more and show: the conquer of smart generation.
One in a million
CEO Jeon Sang-hown addressed prior to the show, "A signature
of KES is that not only it displays the next market movement,
but the exhibition concept, which has changed from a trade
show to a value chain." As his promise, KES this year seems to be
more focused on exhibiting design, R &D, contents, and distribution
rather than finished products themselves. The halls are divideds
by theme and a clear concept fis suggested for each hall.
Green IT, Next Generation Growth Engine, and Show in Show
are the main themes we have planned for this year."
Thrills and frills
KES is a thrill for everyone. Early adopters no doubt will find
KES as a grand playground, but they are not the only ones to be
delighted. Even to the eyes of the citizens with no background
knowledge on latest technology, KES offers much excitement followed
by growth. Businessmen who are looking for profit by investing
in the next money making dot com technology companies
are also welcomed to join the exhibition to take part in the
trade of information given by many electronic device trading
companies all over south east Asia and to have a look around to
experience the upcoming generation in technology. CEO Jeon
added, "KES this year is also planning to function as a marketplace
to introduce cutting-edge consumer goods including small
appliances. Visitors will see one-of-a-kind toasters, earphones,
hair dryers, and coffee machines at our exhibition. Within the
showcase of these unique consumer goods, a variety of products
will be on display to show 3D, digital broadcasting, u-health and
convergence. This is what we are promoting as the Show in
Show."
Predict from the Past
Many already assume that the exhibition will mostly be filled
with refinement, convergence and energy conservation. Without
these three magical words, no items can be called trendy. Most of
the new gadgets are refined every season as elegant versions of
previous technologies with designer-created lines and aesthetic
color schemes. Then through convergence, the devices which
used to do one thing are now doing more and more things. These
are often named the latest gadgets. And to meet the code green,
the Green Technology ideal is likely to be well-represented in
these new technological models.
44 KOREA IT TIMES | October 2010

KES2010
Preview of the Upcoming KES
Exhibitor-focused Show
Another change made in the Korea Electronics Show is that
the exhibition is now exhibitor-oriented, meaning every effort and
dime will be used to invite more buyers around the world. "Our
number one priority at this point is to contact and invite strong
potential buyers around the world. We provide air fare and accommodations
for those buyers who are willing to visit KES
2010. By cutting unnecessary spending, we seek to accommodate
more buyers for the exhibitors," Director Kang said.
Great opportunities for exports
KES 2010 will also be the grand fair for the buyers where it
gives them an opportunity to meet global company representatives.
KES hosts global companies around the world like
HUAQIANGBEI, the biggest distributor in China. Exhibitors
must take full advantage of this to open the gate for exports.
Planning
The world's greatest scholars and experts on the subject will be
gathered in the World 3D Expo and giving lectures on the field of
3D convergence industry including 3DTV, display and broadcasting.
Seminars and forums will be held in the World 3D
Expoproviding visitors withlatest trends in 3D technology.The
World 3D Expo will provide opportunities to visitors to acquire
information from experts in the 3D Industry. KES 2010 also offers
a room for the world 3D EXPO. 3D image technology has
been creating a new conceptual value-added business that rolls
various types of industries, such as movie, broadcasting, game,
medical, education, national defense, architecture and civil engineering
into one since its first beginnings in our society. The
World 3D EXPO held in the Korea Electronics Show (KES)
2010, the biggest ICT and electric exhibition in Korea, in
September every year will show visitors the cutting edge technology
and latest 3D display based on augmented reality (AR) and
virtual reality (VR).
What did road show in China say about KES?
KES has been chosen as the show for the overseas market, vice
chairman of Shenzhen small and medium-sized businesses association
announced with his message that they will visit the KES
2010 with a buying mission composed of 100 staffs from enterprises
and investment support organizations at Guangdong by
registering 50 booths at KES 2010. Meanwhile, Korea
Electronics Association (KEA) has already held the KES Road
shows in other countries such as India, Vietnam, Beijing, Taiwan,
and Singapore.
See the Pilots, Gain Insights
Green IT Pavilion
Korea Electronics Association (KEA; Chairman Yoon Jong
Yong) is holding a themed booth 'Green IT Pavilion' which will
introduce green IT technologies, products, cases, business policies
and will provide support for environmental/energy regulation issues.
The industry is being provided with environment friendly IT
support such as expert consulting on international environment/
energy regulations such as RoHS, REACH, EuP and WEEE.
Also green PC systems which concentrate PCs into rack configurations
to maximize energy efficiency will be introduced in detail.
In addition various eco-friendly information would be on display,
such as greenhouse gas inventory development solutions, successwww.koreaittimes.com
45

KES2010
ful cases of green IT applications in companies and solar technology
products and environment friendly home appliances.
Also users can experience home green IT technology like energy
management, direct electric supply management, building efficiency
management skills right at the kiosk. Events like 'Green IT
industry strategic seminar for green growth' will be held as well.
In the first part of the seminar recent advancements technology
such as green IT and next generation computing and 68 green IT
technologies that can be applied at home will be presented.
Substantial sources of business for companies such as talks on recent
directions of environmental/energy regulations and company
strategies for green growth by related experts will be available
in the second part of the seminar.
Fashion and IT
'Smart Fashion', a fusion between traditional clothing and state
of the art technology will definitely attract a lot of attention from
viewers. Digital Clothing and Digital Garment are key technologies
in the new 'Smart Fashion'. 'Digital Clothing' allows 3D digitalization
of a piece of real life clothing so you can see how you
would look in it. The core component of this innovation is the
ability to recreate a near perfect replica of the article of clothing
within the computer. Ubiquitous, cutting edge apparel labeled
'Digital Garment' is an electro-conductive fiber that is used to
transmit large amount of data extremely quickly. Once sewn together
with normal fabrics, this digital thread would act as a circuit
on a circuit board and allow data transmission.
Construction and IT
The collaboration between construction and information technology
is bringing about a new age of ubiquitous technology. GS
construction will showcase their smart home network for the first
time at the Ilsan Xi apartments. They are headed towards a new
ubiquitous city which is installed with home network systems and
security systems. An automated waste disposal system will be implemented
to replace the uncomfortable trek to the dumpster with
an easy trip to the id-card-activated disposal system in each floor.
The natural air/forced ventilation hybrid air conditioning system
will pump in fresh air constantly without having to open the window.
An electrothermal heat exchange system will allow energy
conservation by minimizing heat loss during ventilation.
Future of the Korean IT industry has always started from KES
"The future of the Korean IT industry has always started from
KES. Last year, we showed the clear vision of Green PC Cafe
and cloud computing. These are now being used as a good solution
for global warming issues as well as energy saving strategy.
We also displayed 3D content. 3D Avatar came out in the following
January. Who would've imagined it would be possible to see
the World Cup in 3D six months later? In electronics market,
three months may as well be a light year. KES has been consistently
providing the insight into the future of consumer life. Last
year, we had a five percent increase in the number of visitors. This
year, we expect to host more visitors than ever before in KES's
history." Director Kang said.
Organizer
Celebrating its 41st anniversary, KES is preparing for the next
40 years to come. All the participants can witness and experience
the electronic and IT industry's latest trend. KES is becoming the
marketplace for business actions. First, the government, along
with many research institutes, is hosting, "The Creative Future
Forum" to provide direction for the future electronic and IT industry.
In the exhibition, mergers with IT technology with cars,
marine engineering, textile, and medical field will be discussed.
Here, popular dot com companies such as Google and Twitter
will be invited to the exhibition for insights on predicting what the
future society would look like given the directions for the industry
in relation to creativity.
Progress
President Jeon Sang-hwon stated, "Celebrating our 41st anniversary,
KES is now prepared to show many different exhibitions
and trading opportunities for future consumers and investors
to prepare for the next 40 years development in the technology
era to come."
Chun Go-eun /clairbear@koreaittimes.com
46 KOREA IT TIMES | October 2010

KES2010
Korea Electronics
Grand Fair 2010 Begins!
The opening ceremony of Korea Electronics Grand Fair
2010 started off with a top class tap dance performance by a
tap-dancing crew. As the performance went on, the wide
screen at the back of the stage was brought to life with vivid
imageries depicting technology. "What a great convergence
performance," the host of the ceremony, announcer Lee Se-jin
stated after the performance. "We have made great progress in
IT technology and are bringing them to people all around the
world and working towards a brighter future." "The Korea
Electronics Grand Fair has met its 41st anniversary, and under
our slogan 'IT is my life' we are now currently the biggest
electronics show not only in Korea, but in Asia as well. The
technology and innovations we see here represents the very
best of electronics in Asia." the host concluded her remark
amidst fanfare and brilliant lighting effects. The ceremony
continued with a list of distinguished guests whom the host invited
to take place in the line of tables at the front of the stage.
Yoon Jong-yong, Chairman of Korea Electronics
Association, Cho Seok, Deputy Minister of Ministry of
Knowledge and Economy, You Yeon-chae, Deputy
Governor of Political Affairs of Gyeonggi Province, Kwon
Oh-hyun, Chairman of Korea Semi-conductor Industry
Association, Kwon Young-soo, Chairman of Korea Display
Industry Association, Kim Ki-sun, Chairman of Economic
Investment Committee of Gyeonggi Province, Geum Ki
Hyun, President of The Electronic Times were all invited to
honor the front seat of the opening ceremony. Once they were
took their seats, the distinguished guests were given a docking
www.koreaittimes.com 47

KES2010
Cho Seok, the Deputy Minister of Knowledge and Economy, Yun Jong-yong,
Vice Chairman and CEO of Samsung Electronics and You Yeon-che, Vice
Governor for Politcal Affairs are performing the docking stick event
Musical performance is adorning the ceremony
receive a man of merit
The group Secret performed at the opening ceremoy
stick and were asked to insert the sticks into a built-in port on
the table. "This represents the convergence of the electronic industry
of Korea." Announcer Lee Se Jin continued. "Please
give up a warm round of applause as the guests signal the start
of the Korea Electronics Fair 2010!" As the docking stick
'docked' with the port, a blast of fanfare sounded, and with a
bang confetti flew everywhere, announcing the start of Korea
Electronics Fair 2010.
Next up on the ceremony was a promotional video clip with
details on the Korea Electronics Grand Fair 2010. "The Korea
Electronics Grand Fair has acted as the global marketplace for
domestic electronics industries," the narrator said. "This year's
Grand Fair is attended by over 900 companies from 12 countries,
and under the slogan 'IT's my life', is holding exhibit halls
showcasing design, R&D, content distribution for next generation
themes such as 3D, applications and green IT.". The clip
continued, "What we have here today is the scene of IT and
life, with displays of cutting edge technology like smart
phones, smart TV, 0.88mm superthin LED TV, laser drill
cleaning packages, home networks, remote controlled networks,
digital dress, smart construction, fitness systems and
brain interfacing technology. Since the first Korea Electronics
Grand Fair at Deoksu Place in 1969, we have had grown to
include representatives from foreign companies such as
China, India and Russia. The Korea Electronics Grand Fair
will be the message of hope for the future, where technology
enables man to be more humane and life to be more beautiful."
After the clip, announcer Lee Se Jin introduced the popular
Korean pop group 'Secret'. After the special performance,
she concluded the opening ceremony with a hopeful and challenging
comment. "There must be a secret to the driving force
behind Korea Electronics Grand Fair 2010, and just as the
group 'Secret' became a rising star in the music industry with
their passion, the IT industry will rise with passion and bring
about a bright future."
48 KOREA IT TIMES | October 2010

Buyer’s paparazzi
KES2010
Alexander Semnyuta of EPOS from Russia is looking for rechargeable batteries for small electronic equipments such as point and shoot cameras. Meanwhile, he
stopped by to check out smart phones. He said he is looking for buying it for himself in near future since it will facilitate managing his busy schedule.
Antonina Krasnova and her translator from Russia could not stop trying out
various types of products. Ms. Krasnova stated the conference is very intriguing
and filled with wonderful technology that she could not stop saying “oos
and ahs.” She was also surprised how high tech is applied to unexpected
fields such as education and health. Ms. Krasnova wishes she could be help
to launch a similar IT conference in her homeland as well.
Daniela Yankova from Bulgaria tried out notebooks, cameras and printers.
She tested the products from different companies, mainly the big brand
companies such as Samsung and LG for exporting them to her home country,
Bulgaria.
www.koreaittimes.com 49

KES2010
François Barlinckhoff from Holland is looking for big size touch screen to distribute
them. The touch screens are useful because a presenter can use them interactively.
Also, he said the schools’ demands for such screens are the highest
for educational purposes.
Konstantin V. Basov and his college from Russia tested products by LG. They
spent some time trying out LG home appliances and did not forget to try out
the massage chair to weather out jet lags. He said it was very comfortable
and one of a kind. After spending about five comfortable minutes, they got
up to see automated vacuums and 3D TVs.
From left, Elleuch Samir, Mohamed Mahojoubi, and Mounir Ferjani are from Tunisia. They were looking at a storage device from Nanosolution. They mainly deal
with products in ICT sector, but did not forget to spend time to look at high tech products in the conference.
József Gaál, Zoltzn Szalal, and Gábor Kutenics from far left are from Hungary and they are open to distribute different types of IT products. Mr. Kutenics also stated
not only they would import the products, but they hope to manufacture them in near future. They mainly tried out 3D TVs, which are very popular around
the globe nowadays.
50 KOREA IT TIMES | October 2010

KES2010
The World Shops at KES2010
India is Calling and Korea has the Phones
A number of foreign buyers were present at the Korea
Electronic Grand Fair 2010, and there were talks going on between
domestic companies and foreign representatives in
many of the business center booths. Rupinder Singh
Sachdeva, Managing Director of Hitech Lights Limited, a
company specializing in energy saving lamps, was one of the
foreign buyers at the Grand Fair. "I came interested in looking
for cheaper, more efficient lightings, and companies who
could provide this." "IT, communications and IT security is
impressive," he commented on the domestic IT industry.
"There are solutions available in every business, and computers
are integrated in every part of life."
Deputy General Manager Ajay Kumar Pathak of Frog
Cellsat Pvt. Ltd said he was "looking for alternate suppliers
with better price, new ideas and new technologies." Frog
Cellsat Pvt. Ltd is a manufacturer of GSM, CDMA and 3G
Repeaters in India. Currently most of the components are imported
from Korea. "A duplexer used to be the size of a matchbox
before we were contacted by a certain company to try
their product. Their duplexer is only about a 1/4 of its size.
Now we import their product from Korea, and we get better
performance for a cheaper price." He also commented that "I
would prefer business with a smaller telecommunication company,
not someone as big as Samsung, but smaller scale."
"Vihaan is the first ray of sunlight in the morning in Hindi,"
Ratan Singh, Consultant of Vihaan Networks Limited explained
when asked about the company. "And VNL has technology
that no one has developed yet." VNL is a company
specializing in Rural Mobile Network Solutions, a technology
which got them various prestigious awards. Their state of the
art mobile systems allow mobile solutions for poor villages in
rural areas. Already implemented in India, their system has received
keen interest from many neighboring countries. "Why
can't we reach those rural villagers living in poverty? "They
have access to no power, no roads, are poor, have no education
and are cut off from society, that's why. With this technology,
we can allow poor people to benefit from online education,
medical consulting through mobile phones and a means
to communicate with the rest of the world." According to Mr.
Singh "Korea is already a developed country, and like
Australia, Denmark, Norway and Canada, is doing a lot to
help other countries. I came here looking for companies who
specialize in mobile satellite solutions so we can reach even
more rural areas."
Ajay Kumar Pathak, Deputy General Manager in
FROG CELLSAT PVT.LTD .JPG
Repinder Singh Sachdeva, Managing Director in
Hitech Industries Limited.JPG
www.koreaittimes.com 51

KES2010
From South America to South Korea -
Peruvians Search for Security at KES 2010
Fresh off of a trip to Machu Picchu, a pre-Columbian Incan
site on a mountain ridge above the Urubamba Valley in Peru,
Igor Saravia Aguilar is visiting KES 2010. Sarivia Aguilar is
the General Manager of and he has traveled to Korea and the
KES with his colleague Commercial Manager Jorge Cossio
Medina, looking for ways to improve security in Peru. Korea
IT Times was honored to speak with them during a brief intermission
in their quest to find the best that Korea has to offer in
high tech solutions for reducing crime in cities across the
Peruvian landscape.
S.A.V. Ingenieros S.A.C. started out as a software company
over 18 years ago. Soon thereafter, they came to realize that
the breadth of security related solutions, many of which were
being offered by providers from around the world, could have
a positive influence on society and they started to offer them as
a part of their consulting business. Today, the company is recognized
in Peru as a leader in the field, with customers in both
the public and private sectors. Unfortunately for the Peruvian
public, business is booming for the bad guys. Saravia Agular
and Cossio Medina painted a picture of rampant crime in
Peru. They compared the situation there with the troubles of
neighboring Columbia. When we asked if the basis for the rising
crime rate was drugs, as it is in Columbia, they replied by
saying that drugs are always a part of the problem where crime
in their region is concerned, but thievery, violence and extortion
top the list in Peru. They said that the laws are very weak
and that the criminals who are apprehended generally pay a
fine and are back on the street to re-offend in a very short time.
Within the past few weeks general elections were held in Peru
and many of the local seats of power have changed hands.
The new leaders are committed to stemming the tide of crime
in their townships and municipalities, by whatever means necessary.
When it comes to technical solutions, their first call
was to S.A.V. Ingenieros S.A.C. Saravia Agular said that the
Peruvian government has allocated $500 million USD to be
spent on technical solutions between now and the end of this
year and they have charged his company with the responsibility
of defining the best use of these funds. The men from Peru
are in the market for the best-in-breed biometric security systems,
including facial recognition and fingerprint systems and
they believe that their solution provider may be found at the
KES. They are still early in the discovery phase of the review
of the products and services being shown at the exhibition, but
they already have their eye on a couple of vendors, whose
products and services show promise. They intend to investigate
further on Day 2 of the show.
Speaking of the show, both Saravia Agular and Cossio
Medina said their initial impressions and experiences, in
Korea and at the KES, have been positive. They said that they
found the Korean people in general to be very polite, helpful
and friendly and that they have felt welcome since they arrived
in Korea. As to the KES event itself, they said that it was very
impressive, both in the scale and in the quality of the presentation.
They continued by saying that they have been very comfortable
in the venue, were greatly entertained with the opening
ceremonies and felt that the only challenge was a difficulty
communicating with some of the vendors. All in all, they felt
what the show had to offer outweighed the long journey from
Peru to Korea. If you are a provider of enterprise-grade security
solutions, then you should keep your eye out for the men
from Peru, S.A.V. Ingenieros S.A.C. is at KES 2010 to deal.
Igor Saravia Aguilar, General Manager (L) and Jorge Cossio Medina,
Commercial Manager of S.A.V. Ingenieros S.A.C. of Lima, Peru
Peru and the Machu Picchu Incan site
Dynamic Korea Opportunity : Thomas Kim,
Vice President
Thomas Kim, vice president of DKO (Dynamic Korea
Opportunity) is a Korean American, who is headquartered in
Pasadena, California, and has an office in Samsung-dong,
Seoul. The company DKO International focuses on helping
broad range of small, medium and large manufactures to do
52 KOREA IT TIMES | October 2010

KES2010
Thomas Kim (right), vice president of DKO,says many US buyers are
interested in Korean technologies
business in North & South America. Their core service is
master representation and being unique, by offering variety of
customized consulting, business development, national sales
and marketing. Thomas stated that he has been to most of the
IT conventions in Korea, looking for products that are compatible
in the American market. Thomas said "The Korea
Electronics Grand Fair 2010 is well conducted and is convenient
for potential buyers. Information desks are helpful and a
lot of people are able to communicate with foreign customers,
which is relatively better than last year. It seems that the scale
has been slightly reduced from last year, but there were more
attractive products than other conventions or previous ones."
And he said "It seems that the Korean market is more used to
communicating with the Asian and European Markets than
the American one. With more information exchanges and
communication through seminars in conventions like these,
there will be more opportunity for us to represent both markets."
Thomas spent a significant time in the convention, particularly
at the Green-IT pavilion. He told us "Korean products
by medium enterprises have the merit of well arranged
patents and unique technologies, which make it hard to copy.
It was proven last year in a Washington convention; I was
able to sell out the whole booth with a Korean Product. As a
Korean American, I am mostly proud to represent Korean
products to the outside market."
Korean IT Convergence is Bound for Russia
A Large Contingent of IT Buyers Visits KES
2010
Alexander Semeyuta is turning in to a regular at the Korea
Electronic Exhibition. This is his fourth year in a row being at
the show. Apart from one of his colleagues, how is visiting
the show for the third time, the other members of the contingent
of buyers from Russia are experiencing KES for the first
time. Andrey Dvoynyshev and Aatoliy Shestak from
Vetrastar said their most striking impression at this early stage
in the event has been the opening ceremony, featuring tap
dance routine and the pop sensation “Secret”. So impressed
Antoliy Shestak, General Director (left) and Andrey Dvoynyshev, Technical
Director
they were with these performers that they couldn’t stop talking
these acts and in particular how stunningly beautiful the
women of 'Secret,' are. Members of the group said that they
have attended trade exhibitions in mainland China and Hong
Kong and have never seen an opening ceremony where ‘A’
list celebrities performed for the gathering. Their visit to the
KES has only just begun, but they said that the opening definitely
distinguishes KES, when compared to the other exhibition
events that they have attended. Russian buyers were here
to buy a variety of products, but most of them agreed on their
interest in semi-conductors, electrical components, and cellular-phones.
They are definitely here to find Korean companies
to cooperate with, and accomplish a trade, and they were
confident that they will find companies/products they would
like, and hope to cooperate with them. There were however,
some minor inconveniences. For the reason that these
Russian buyers are not familiar with English, they were grateful
that aid in communicating with the companies was available
in the form of translators to help out. The language barrier
issue is always present at international events, but with
each passing year the situation gets better, allowing buyers to
conduct business with confidence, Mr. Semeyuta, the veteran
of the KES added. One suggestion that the group conveyed
was the idea that companies offering products of a like kind,
such as semiconductors is collocated to ease the comparison
shopping experience. They thought that the placement of the
companies organized in this way might facilitate greater sales.
Placement of the companies organized categorically might
speed the buyers’ review of a greater volume of the available
product, but moving around the entire venue did give them
an opportunity to find some gems that they might have otherwise
missed. Other than those observations, they were very
www.koreaittimes.com 53

KES2010
satisfied with the exhibition. They said they will definitely visit
again next year, due to the friendliness of the people at KES
compared to the other exhibitions, and for another awesome
opening ceremony. In conclusion, they believe that Korea IT
is one of the best, and they were able to find many companies
they would like to cooperate with. They said they will definitely
come to the exhibition next year as well.
Korea and France Go Forward Together by
holding 3D Expo in France
Korea is not the only one which is in a passionate development
of 3D technology. At Korea Electronic Show (KES)
2010, Korea IT Times met with a French business man who is
enthusiastically trying to bring a 3D era for moving into a new
epoch. In France, many companies are developing its 3D
technologies in various fields, such as movie, broadcasting,
videogame and many other related fields in 3D to catch up
with Hollywood 3D technologies. As part of the effort,
Dimension 3 International S-3D and New Images Forum (dimension3-expo)
was successfully held in Hong Kong last year
and now Stephan Faudeux, director of dimension3-expo, visited
KINTEX on Oct 12 to see the Korea's cutting edge 3D
technologies. He already knew that Korea's 3D industries including
hardware and software are rapidly flourishing, based
on the success of Samsung and LG and many other Korean
companies. He is also aware of the fact that Korean laboratories
have been developing 3D convergence technologies in
various fields for many years. After visiting some booths, he
decided to collaborate with KES to make an amazing 3D
show in France, after he had witnessed Korea's 3D cutting
edge technologies with his own eyes. To collaborate with
Stephan Faudeux, director of dimension3-expo
KES, dimension3-expo plans to have a needs exchange.
Introducing their 3D content while providing their producers
will be the first step in collaboration and seeking Korean 3D
manufacturers and technologies, including 3D convergence
technology, will be taking the first step. "We have started to
produce 3D content, including movies and animation and we
have an especially, strong point in producing 3D broadcasting
systems, as well as music concerts and theme parks. It will be
great opportunities for both of us (Korea and France) to create
even more flourishing businesses by holding a 3D expo in
France next year." said the Stephan Faudeux.
The reliable e-hub to connect
the trusted parts in China to the world
With experience in the Electronics industry spanning more
that a quarter of a century in government and the private sector
and his current standing as leader of one of the largest electronics
distribution networks in China, it is no wonder that the
KEA invited Mr. Cheng Yi-Mu, Chairman of Shenzhen
Huaqiang Market Price Index Co., Ltd. and HQEW.com &
PartInChina.com to be a keynote speaker at KES 2010. He is
also Vice Chairman of the Shenzhen Electronic Chamber of
Commerce. It's also not surprising that the Korea IT Times
was eager to hear his views on a broad range of topics, not the
least of which were the KES 2010 event, the relationship between
his businesses and the Korean market and the growing
bond between Korea and China in the era of IT convergence
and Smart technology. We knew that Hqew.com was founded
in 2002 and Mr. Cheng assumed the Chairmanship in
2008, and then oversaw the launch of PartInChina.com in
2010. We wanted to know a little more about the company. In
response he provided some statistics that nothing short of staggering.
He said that, as of Q3 2010 the companies had registered
100, 306,719 sale and supply information in the parts
sector, business transactions had broken 2.9 billion USD, daily
visits to the HQEW.com website were in the neighborhood
of 600,000 with a registered membership of 500,000 and they
list roughly 6 million of parts for sale. Chairman Cheng went
on to say, "Based on Asia’s biggest parts real market
(Huaqiang electronic world), HQEW.com is the leading e-
marketplace, dedicated exclusively to brokers, distributors,
and manufacturers in the parts industry in China. As the third
party platform with an absolute unbiased view,
PartInChina.com is exclusively positioned to provide a large
number of in-stock and validated parts with a competitive
price for international buyers through its 1200+ qualified supply
network around the world." Mr. Cheng pointed out that
"with a dedicated staff of 220 plus at the headquarters in
Shenzhen Huaqiangbei, the number 1 electronic street in
China, and branches in Beijing, Shanghai, Shantou and Hong
Kong we are able to provide unparalleled service."
54 KOREA IT TIMES | October 2010

KES2010
We contacted Mr. Cheng to request an interview when we
learned that he was going to be a keynote speaker at KES. We
were curious as to any other plans he had for his visit to
Korea. Would his company have an exhibit at the show? He
said that his company has been an exhibitor at KES for the
past several years. He added "This year is very special, because
as the strategic partnership under the CJK (China, Japan, and
Korea) model, we are honored to share an extraordinary joint
booth with KEA and chip1stop. As usual, we also will bring
some of our golden suppliers to join the show with us. Our
joint exhibition has proven to be helpful for SMEs to expand
their sales network, create synergies for cost-saving and it is also
environmentally friendly by reducing energy consumption."
Mr. Cheng said that the partnership doesn't end there.
"We believe we might copy this model to help the Korean
SMEs to join the Chinese exhibitions in the future for the economic
connecting between China and Korea. We welcome
visitors to our booth to see for themselves how well the joint
effort is working." We asked if Mr. Cheng had any other plans
for KES besides his keynote speech and the joint exhibit. He
responded by saying "KES is well known as a professional
electronic exhibition in Asia and is the preferred exhibition for
Chinese companies. In the recent past, thanks to the positive
international trading policy adopted by the Korean government,
Korea becomes the key oversea market to develop for
Chinese export companies. We also cooperate with KEA and
arrange for opportunities to talk face to face. We are interested
in establishing a fair and balanced relationship between
Korean and Chinese electronic companies." He also said "In
addition, as a keynote speaker on KES 2010, my main job is
to introduce the quality products and services of Korean
SMEs to the Chinese market through a reliable and trusted
channel, like PartInChina.com. More specific details will be
discussed on the keynote at KES 2010." We told him that we
and our readers are looking forward to hearing his message in
the speech. When an industry heavyweight like Mr. Cheng expresses
this level of commitment to a business partnership
with SMEs in Korea, we were compelled to ask what his view
was on the most important thing about the Korean markets
are to his business. He was quick to reply and he began by saying,
“E-business has gradually becomes an acceptable way of
doing business in China today. It compliments the emerging
middle class, completed infrastructures, financial development,
government policy and the awareness of using Internet
from the cities to the country side around China. Therefore, it
is the best chance to adopt the e-business way to do business
with Chinese in a cost-effective and eco friendly way.
HQEW.com & Partinchina.com is positioned to be the e-hub
to connect Korean and China’s parts and electronic product
market." There were two facets of his vision for a mutually
Chairman Cheng Yi Mu keynote speaker KES 2010
beneficial partnership between his companies and the Korean
market, which he described in detail.
Mr. Cheng’s described his view “Through the model of
Korean product service plus Chinese existing sales channels,
saves money and time, which means more money, when the
Korean companies sell their products through the existing
sales network from a Chinese company. As the one of biggest
parts, IT, and electronic product marketplace, Shenzhen owns
a 1/3 scalable and sizeable electronic market in China. With
500,000 daily buyers flows and 10 billion (RMB) sales revenue
for electronic product, Huaqiangbei Business Street became
the number one electronic street in China. It is also one of the
most concentrated marketplaces for global electronic products
trading and transactions in the world. Based on that information,
HQEW.com & partinchina.com, the whole subsidiary of
the Huaqiang holding group, enjoys natural competitive advantages
and is able to provide the effective e-business service
for bridging the Korean company to Chinese market. For example,
Partinchina.com offers the Korean parts maker and
distributors to join its qualified supply network to help them to
expand its market into China, or even around the world. For
the finished electronic goods, HQbuy.com will be able to provide
the access point for Korean SMEs.”
Mr. Cheng laid out the other half of his model when he continued,
“Through the complementary advantages model, to
integrate the Chinese product with its core advantage of low
price and quick service to the Korean company with its core
advantage of high tech products and transit trading, by teamwork
with each other to build a solid manufacturing chain and
supply chain to gain the win-win situation for both of Korean
and Chinese company. We understand deeply about the
Chinese market and suppliers, we can be the reliable channel
to provide the trusted parts and products. For example,
Partinchina.com is exclusively positioned to provide the large
number of in-stock and validate parts with competitive price
for the Korean buyers through its 1200+ qualified supply network
around the world.”
www.koreaittimes.com 55

KES2010
World 3D Expo Came
to Life at KES 2010
The 3D exhibition was one of the
highlights of Korea Electronics Grand
Fair 2010. With the 18 attending companies
showing off their 3D related
products, the exhibition was one of the
most colorful and engaging. Exhibitions
included a plethora of 3D technology,
such as 3D projection hardware, ultrahigh
resolution 3D projection screens
and non-glass 3D displays.
Redrover showcased a variety of 3D
technology, with lots of interesting applications,
not to mention a range of 3D
displays. The 3D stereoscopic monitor
allows a 3D representation of the view
under a microscope, allowing medical
application of 3D technology. Redrover
also boasts the first 3D PT software to be
developed, which allows users to create
and show presentations in full 3D. Their
3D content, such as a 3D online game
and 3D animation 'Bolts & Blip' was also
being shown. VRX+Byclick is another
company that is offering 3D solutions.
Their public relations solutions
are offered both in 3D and 4D, which
was demonstrated on a giant 3D screen
showing full 3D movies about Dokdo
and a 4D PR module was also a part of
the presentation. The VR exhibit hall
and the virtual model house is a versatile
tool, which allows for a multitude of uses.
The Dreamhans exhibit showcased
the 3D 'Amazon Ride', where the users
were sent on a twisting ride through the
Amazon. The company which specializes
in digital 3D content displayed their
full 3D animation 'Speedlight', as well.
There were other numerous smaller
exhibitions on display as well.
Mocomtech demonstrated their 'Super
Power Screen', a 3D projection screen.
By using special aluminum alloys and
56 KOREA IT TIMES | October 2010
VRX+Byclick offers 3D solutions
Redrover shows lots of interesting applications in 3D
innovative design, the Super Power
Screen features one of the largest and
brightest 3D projection screens on the
market. Silicon Studios showcased their
non-glass 3D imaging tools, with small
and large screen applications, as well as
showing their layered 3D-2D technology
which allows both 3D and 2D display
in layers.

KES2010
Integration
of textile fashion and IT
Korea’s textile and IT integration “benchmarked abroad”
2010 Korea's Electronics Show introduced technologies
sponsored by Ministry of Knowledge Economy in the textile
fashion and IT integration sector. The technologies included
3D virtual fashion show demonstration from the team led by
Professor Hyeongseok Go at Seoul National University
(Digital clothing center) and virtual clothing using avatar from
KonKuk University's Professor Chankyu Parkteam (i-Fashion
clothing technology center).
3D virtual fashion show demonstration uses 3D digital
clothes production to create a virtual fashion show that highly
resembles a real fashion show. By using DC Suite, digital
clothing software, it can simulate the user's figure as well as
the fabric and pattern according to the user's preference, reducing
the time and cost for clothes production. In addition, designers
can have a 3D virtual fashion show with these technologies.
At the show, in fact, École de Paris showed six
clothes that were actually on sale for 2007 F/W season, in digital
version, and also held a digital fashion show including
"Woonmuwha" and "Rainbow."
Prof. Go's team revealed that they are planning to further
develop DC Suite, so that users will be able to choose the textile
- currently, you can only enter numbers regarding the
stretch and bending of the fabric - and apply various patterns
of textiles.
Konkuk University's Chankyu Park's team (i-Fashion clothing
technology center) introduced virtual clothing technology
using avatar, which instantly creates a user's avatar by scanning
the whole body before putting on and finally choosing
the jean that best fits the body. At the show, the technology
was applied to Levis' new product 'Curve ID', developed by
the team in collaboration with Shinsegae and Levis, in order
to recommend the type of the jean that best fits the customer's
figure and subsequently help to choose the jean after checking
the fitting on the customer's avatar. In addition, the team also
showcased the technology for making customized gloves by
scanning the user's hands, and it is currently used in supplying
individually customized gloves for the pilots of Korean Air
Force.
The IT and textile fashion integration technologies showcased
this time are world-class state-of-art technologies benchmarked
overseas, expecting a substantial market share when it
enters the global market.
A visitor is watching an avatar with the 3D clothing
Clothing an avatar using 3D technology
www.koreaittimes.com 57

KES2010
App World Expo Shows
that the Possibilities Know No Bounds
A visitor is learning how to use the app from the booth manager
The Appworld Expo venue showed some of the most innovative
and impressive applications to date, with over 20 companies
participating. With a user population of over 440 million,
smart phones and the application or 'Apps' market,
which is what makes smart phones 'smart', is rapidly increasing.
Many of the apps displayed were games designed for
smart phones, but there were also many creative productivity
and information apps, as well as various platform services,
such as Moduad. One of these is the 'Finger Stomp' app from
Greysox, The Pot and Smartification. Designed for the iPad,
and in development for the iPhone, this tone enables the user
to pick their own 'stomp' sounds from a variety of everyday
objects such as shoes, garbage cans and chains. These instruments
are fully customizable, and could be displayed in any
way the user wants. The App was a joint development of three
different companies specializing in specific areas; sound, App
development and programming. Dongseo University developed
an Augmented Reality (AR) App, which combines the
smart phone scanning ability with digital imaging. In the App
'Pictomation', when a user scans a barcode on the picture
book, the display panel reads the information on the barcode
and projects a digital image. In the demonstration, a couple
could be seen dancing on a red carpet, which is actually the
page of the picture book. As the picture book is flipped, the
scanner reads a different barcode and another dance is performed
by the digital couple. These smart phone apps are only
bound by the human imagination.
58 KOREA IT TIMES | October 2010

Superannuated Drainpipe Cleaning
and Lining Robot
Robogen Co. Director of Center/ Technical Chief Director Professor Yoon Jong-min
KES2010
In the Robot IT department at the Korea Electronics
Grand fair, Robogen Co. that introduced a cleaning and lining
robot for superannuated drainpipes. The superannuated
drainpipe cleaning robot (Ultra Hogh-Pressure Water-jet
Cleaning:Ecowin-RC)uses high-pressure water-jet to remove
scales and corroded layers and has a efficient surface treatments
for linings. Also the pressure of the water-jet is adjustable
according to the level of the superannuated pipe and
prevents pipe damages by controlling revolutions per
minute. The superannuated drainpipe lining robot (Rotating
nozzle, spin cast system/Ecowin-RL) sprays the film compounds
equally within the drainpipe. Ecowin-RL controls
the speed of the nozzle and adjusts the thickness. These procedures
can be monitored on real-time bases and can be re-
IT even introduces robot that cleans superannuated drainpipes
motely controlled, or high-quality lining construction, quality check is also possible. In addition, the Smart Inpipe Mapping
System/Ecowin-Sims was introduced. This system enables to detect the exact location and the routes of the pipe, achieving a
3rd-dimension geographical location data. Using this data will bring an accurate 3D GIS data.
Kwang-woon shows its Passion at KES 2010
At the Kwang-woon University booth 11 selected pieces
from the College of Electronics and Information senior students
were displayed. All the pieces were remarkable considering
that they were students products, particularly the video
streaming technology, by Joo Tae-yeon and 5 others (designated
prof. Joo Tae-hyun), and the wirelessly controlled mobile
robot using an imaging process by Park Hyun and 4 others
(Designated prof. Park Kwang -hyun) were notable.
Compared to the previous single-interface imaging server, the
community based video streaming technology is applicable to
various interfaces, such as PC, android phones, and other mobile
devices. In addition, customers share timelines with each
Visitors are starting to gather in the Booth of Kwang-woon Univ
other which enables them to chat while watching the same contents. Team leader Joo Tae-yeon expects this technology will be
welcomed to internet users if applied to UCC portals and other movie services online. Wireless Controlled Mobile Robot using
an imaging process enables the people with disabilities to move objects using the robot, by pointing at the object with a laser
pointer; the robot receives the signal and approaches the object, and recognizes the object with the camera attached and moves
it. With macroscopic enhancements, this technology is expected to be applicable not only for the disabled, but also for the distribution
management system, as well. The remarkable achievement of Kwang-woon University is that the products are actually
practically materialized, and it has proven once again that the passion of the students is the strength of Kwang-woon University;
widely known for IT.
www.koreaittimes.com 59

KES2010
Medical-grade
Full-body Scanner Transcan
MINIMI DREAM
Co. Ltd. has introduced
a innovative machine
called 'Transcan', which
is a 3D imaging device
for full body scans without
any physical contact.
This product is able to
take a full body shot
within 0.1 seconds. The
technology that it uses is
applicable to various industries,
such as medical,
fashion, preventive
medicine, oriental medicine,
obesity clinics, fitness
etc. The 3D image
displayed on the monitor
is received, and created to be analyzed by various software
applications, which combine to provide accurate statistics. It
will calculate the full length of the body, circumference, volume,
body ratio, and also the full façade or a cross section that
give various information. In addition to calculations and
analysis, Transcan automatically provides exercise and nutrition
recommendations. Different from other scanners, no
waiting time is required. It is also harmless to human body
since the shot is taken by 16 digital cameras rather than with
laser methods. Kim Chang-ho, president of MINIMI
DREAM stated that this equipment will be a necessity and
useful to the government, defense, labs, universities and others
that require a close analysis for detailed database. For example,
KRISS(Korea Research Institute of Standards and
Science) says that Transcan will reduce the time for examining
bodies in schools and the military that operates many physical
examines, and be utilized to analyze and categorize standard
body types, and also prevent obesity and diseases to maintain
health. Professor Ko Hyung-suk, Digital Clothing Center of
Seoul National University expressed a positive gesture on the
integration of the full-body scanner to the Digital Clothins
Suite, which he himself has developed as a Clothing-IT
Fusion system.
Transcan, a 3D body scanner, simulates and
anyalzes a patient's body
Transcan spec
- Basic calculation: 3D data from the real picture provides a 3D image
with the length, circumference and volume through the database,
and also enables to check full body cross section images.
- Contour calculation : scoliosis, twisted posture's are analyzed as a
fixed database
- Body Type Simulation: It is able to display one's ideal weight and
body type through simulation
- Obesity diagnosis: Obesity is accurately calculated by each category
and comparable to each other by BIA, BMI, WC, WHR data from
real image.
- Exercise/Nutrition recommendation: Reliable exercise and nutrition
recommendations are given based on the basal metabolism.
- Body component measure: Body component measurements are
imported to the 3D data and a visual explanation are compatible
with a 3D simulation on basic calculations and the body component
measurements.
- Ubiquitous : Personal data management is possible through a
Smart Phone Application
Transcan feature
- Safety: Harmless to the human body
(using digital cameras)
- Speed: It is convenient since
shooting time is short (1/60)
- Accuracy: lower than
0.6mm/Resolution, enables
close measurements.
- Convenience: easy to operate
- Economic Efficiency: price is
1/3 compared to other scanners
- Mediocrity: operative only selecting
with modulated programs
(Fitness, Medical,
Clothing)
- Efficiency: Short shooting
time and extreme cost reduction
Transcan application enables
patients to see their body in a
3D view.
60 KOREA IT TIMES | October 2010

KES2010
The Booth of E-parts represents joint engine of Korea,China and Japan
e-parts Has Got
THE Parts for Korea, China & Japan
e-parts is a joint search engine for
Korea, China and Japan, which provides
total service from purchase and
sales proxy to overseas marketing by establishing
the world's biggest online
trade network. 1.5 million Parts from
Korea, 100 million parts from China
and 8.5 million parts from Japan are all
connected to a database, allowing onestop
search of information on parts and
products, as well as sending questions
about products and requests for estimates
and samples. Korean products are
promoted to foreign sites in Taiwan, EU
and others through this system.
The e-parts hub also provides a proxy
service for purchase and sales of complete
electronic products and parts
through a domestic/overseas network
system. In addition to purchase/sales
service of domestic/overseas market
stock information, e-parts hub also allows
for a proxy service from sourcing
to delivery.
Also, e-parts provides support for
overall operations related to overseas
marketing through a global trade marketplace
as the core capability. It also
provides an electronic tax service, which
is integrated with the National Tax
Service. A key aspect of e-parts is that it
was released as the first electronic parts
search application for smart phones. A
search and download is all it takes to
easily search for electronic parts or send
questions about products.
e-parts is a joint venture between the
E-parts provides total service from purchase and sales proxy
largest number of electronic part distributors
and will provide advantages
through database connection and domestic/overseas
parts trade and mutual
supplementation.
www.koreaittimes.com 61

KES2010
We Look at The World!
It is hard to cancel out Samsung
Electro-Mechanics from the competition
of localizing electronic parts.
Samsung Electro-Mechanics, the 5th
largest overall accessory manufacturing
company, introduces about 30 items
that matches the Green Growth and
Smart Korea 2010 including display,
computers, mobile, chip parts, ecofriendly,
next-generation parts etc. First,
the display department presented a wireless
image transmitter-receiver which is
a device that continuously transmits and
receives communications between 3D
TV and Blu-ray without any blockage.
Also the Digital Tuner, the Front End
part, which is attached to home electronics
and sorts out necessary signals
from signals that are sent by TV stations.
Another is a Power Module that converts
external power sources to a compatible
level for electronic devices.
The core business of Samsung
Electro-Mechanics is obviously the ML-
CC(Multi-Layer Ceramic Chip
Capacitor). MLCC is a capacitor that
stores power within the circuit and eliminates
noises. This chip is installed in
250 parts of mibile phones, 300 parts in
lap tops, and 700 parts in LCD TV's; it
has enabled Samsung Electro-
Mechanics to achieve quality enhancements,
and high-tech developments,
which stimulates high profitability along
side with minimizing machines. Others
include CSP(Chip Scale Package) which
plays the electronic part of semiconductors
and mother boards using Bump,
and FC-BGA(Flip Ball Grind Array),
which is a High-end semiconductor
package board.
For eco-friendly business there were a
charger module for electricity cars and
Samsung Electro-Mechanics attracts many vistors at KES 2010
Samsung Electro-Mechanics utilizes gathering all the mobile parts including camera module, HD interconnection
and MLCC into mobi
residential fuel-battery. The recharging
type eco-friendly electricity car caught
the attention, which is in process of development,
introducing the next generation
of solar-activated and hybrid cars.
Also as next generation components
which will enlighten the future of
Korean component industry, there were
wireless lighting control solutions, a new
technology to tag prices on products in
malls, ubiquitous sensor network system,
imbedded PCB, inkjet printing for
electronic circuits.
62 KOREA IT TIMES | October 2010

KES2010
Ready, Set, Go Digital TV Broadcasting
Former president of Korea Broadcasting Engineers and
Technicians Association Lee Jae Myung spoke about the current
state and future course of major broadcasters converting
to digital broadcasting in 2013 at the Korea Digital
Broadcasting Equipment Pavilion. Last August 30, the Korea
Communications Commission announced that 4:00
December 31 2012 would be conclusion of analog TV broadcasting.
This announcement was made to ensure that viewers
and broadcaster could get ready for the digital convert without
any setbacks. Regarding this issue, Korean IT Times was able
to meet former president of Korea Broadcasting Engineers
and Technicians Association (KBETA) Lee Jae Myung.
Establishment of DTV Korea
On October 30, 2008 Korea Communications
Commission-affiliated DTV Korea was established by the
funding of the Korea Communications Commission, KBS,
MBC, SBS, EBS and Digital TV manufacturers; Samsung,
LG, and DTV equipment companies. DTV Korea has been
working to promote various activities in order to accelerate the
convertion to digital broadcasting. DTV Korea has advertised
the convergence, held a joint research on the actual conditions
of DTV reception with the Korea Communications
Commission, and the economic support of the neglected class.
You can find more specific information on DTV Korea's website
http://www.dtvkorea.org.
DTV reception
Currently, of the terrestrial broadcasters, 98% in Seoul, and
70~80% depending on the province, 85% in total are able to
digitally broadcast. The government is planning to fully digitalize
the entire analog stations (1,234 in total) and build more
digital stations for the areas with poor reception.. The government
is planning to digitalize and build the digital stations by
2013 and convert to digital broadcasting. Households with
DTV reception equipment was 61.0% in the first half of 2010
and has increased 21.3% compared to 2008's 38.7%
Supplying DTV Broadcasting equipment
In order to receive DTV, one may purchase a DTV
equipped with a terrestrial HDTV tuner, install a settop box,
or for the analog TV use an Analog Converter. In order to
keep pace with the digital conversion in 2013, DTV Korea,
The government will plan to fully digitalize the entire analog stations by 2013
with government funding, is manufacturing and supplying
low cost equipment but the program has not been widely publicized.
Publicity
Starting from 2007, DTV was promoted using TV ads, educating
TV sales administration, and using contacts at broadcasting
stations. Recognition of the DTV conversion has increased
to 73.2% in 2010 compared to the 47.8% in 2008, but
still has a long way to go. Lee Jae Myung former president of
KBETA says that in order to convert to DTV without any
problems occurring, early publicity is the priority, and despite
being a national policy, he feels they should allocate more
funding to spend on marketing.
Example Cases
The Korean Communications Commission chose Uljingun,
Gangjin-gun, Danyang-gun, and Jeju Island as demonstrative
digital conversion areas last September, and provided
them free digital converters and Digital TV subsidization in
order for the residents in the area to watch digital TV without
any inconvenience. Accordingly, Uljin-gun, ended their analog
TV broadcast for the first time in Korea on 2pm September
1 2010 and converted to digital broadcasting. Gwangjin-gun
will end their analog broadcasting start digital broadcasting on
October 6 2pm, Danyang on November 3, and Jeju Island on
June 29 2011.
www.koreaittimes.com 63

KES2010
Creative Futures Forum
The future of IT, and the future of IT Korea was discussed
at the Creative Futures Forum, held on October 12, 2010 at
Seoul Electronic Grand Fair 2010. Four renowned speakers
took the floor at Ilsan KINTEX, in which the forum was held.
The speakers were Dream Company CEO Rolf Jensen,
Senior Vice President of Gartner Research Peter Sondergaard,
Director of IBM Watson research center Dr. David Cohn and
Neurosky CEO Stanly Yang. Rolf Jensen CEO of Dream
Company talked about the IT industry in the next 10 years. In
order to foresee the future, we must first know about the past.
The human history had advanced progressively, we used
farmers, industry workers, and now we live in the dream society.
In the dream society, dreams, innovation and creativity
are called for. Over the past few years, Internet users had drastically
increased. There used to be no smart phones, no tablets,
but today, smart phones and tablets are widely used.
Companies in the future must be creative, and this can be
achieved by having clearly defined objectives, fast feed-back
from management, allowing mistakes, a team of creative people,
time to get organized, and knowledge. Furthermore, the
responsibility oriented organization will be replaced by value
based ones. Jensen also introduced the term "Teenage companies".
"Teenage companies are more explorative, break rules,
and are aggressive, daring, and creative. In order to succeed
have your company stay young."
In the future laptops, smart phones, tablets and cameras will
all be merged into one device: the eBag. IDs, passport, keys,
and bank accounts, will all be replaced by the eBag. eBag will
be more important than your spouse. The Top Ten industries
of smart phones, tablets will still remain at the top, through the
eBag. But the eBag will be personalized, just as your car and
clothing.
In ten years there would be one global Internet language.
This would be plausible by instant translation. As of this technology,
reaching the world would become much easier. Past
development of IT influenced business and had rarely influenced
schools. In the future IT would also be actively used in
the classroom. With hardware and games comes smart and
fun learning. IT will also change the way information, already
in the US, online news companies are threatening the paper
newspaper. Entertainment will also be changed. Everyone
would be able to make their own movies, games, music.
Jensen calls it the Democratation of Entertainment.
IT will also enable people to make friends all over the world
IT Industry in the Next 10 Years by Rolf Jensen
Smarter Cloud by Dr. David Cohn
on the mobile device, because of the powerful translation. The
office, contrary to belief, will not disappear, as the office is a
meeting place, a social area, but working hours will no longer
exist. Companies will need anti-stress programs, and people
will have to find a balance between family and work.
Among the many inventions Jensen believes that the 3d
printer is the true revolution. And it will soon become available
for commercial use. This will shorten the value chain and
will produce thousands of small business owners, and cause
collaboration between those owners. Customers would want
custom-made products and the size of business will reduce,
whereas the numbers would increase.
Due to the growth of e-commerce Jensen foresees that the
traditional retail shopping will transform from sales to experience.
Shopping to them will no longer be an act of consuming,
64 KOREA IT TIMES | October 2010

KES2010
The Future of Bio-Interfacing by Stanley Yang
but an experience. The advertising in the future will become
personalized, targeting you and only, specifically you. Jensen
advised Korean IT companies to merge consumer electronics
into one device, personalized products. Let designers, storytellers,
artists meet technology experts, he advised.
Senior Vice President of Gartner Research Peter
Sonderaard's theme was "The Future of IT technology" To
know the future of IT technology; he also proclaimed that it is
best to look at the past. 20 years ago the client computer was
first introduced and it took 10 years to fully establish it. In
1994 there were no SMS, but in 1996, over 100 million people
had handheld phones. Now over 1.5 billion cell phones are
used. The next 10 years will have more improvement than the
years before. By 2015, revenue will be the key factor determining
compensation for most new global 2000 CIOs.
Sonderaard explained that the future of IT technology will be
categorized into 4 major themes. The themes are cloud social,
context, and pattern.
Cloud computing is enabled by Internet hand technology.
Open public cloud environments would cause hundreds
maybe thousands of external companies. Cloud computing
will also start cloud brokers and cloud ecosystems. Cloud brokers
are a third party working on behalf of the consumer of
one or more cloud services to add value to the service being
consumed, and cloud ecosystems are the foundation to
build/host, deliver and/or support a service delivered to cloud
consumers.
Dr. David Cohn Director of IBM Watson Research had also
talked about cloud computing and it's appliance in smarter
government. In his opinion the collaboration of cloud computing
and governments would result in transparency, cooperation
between governments, new business models and roles as
the cloud broker.
According to Sonderarrd, Social interactions will also be an
important factor in the future. UCC & social trends will converge.
Businesses, CRM, Public social sites will collide, collective
behavior will drive value, and most importantly online
videos will top the list for social media tool usage. He emphasized
the importance of video content management and
archiving will be needed, privacy issues and use policies must
be addressed, and the appropriate use of internal and cloudbased
storage & delivery should be determined, once online
videos becomes mainstream.
The Future of Bio-Interfacing by Stanley Yang
www.koreaittimes.com 65

IMID2010
The Beginning
of the Interactive Displays Era
Keywords: Fundamental technology, Perspective, and Marketability
IMID is celebrating its 10th anniversary
this year. For IMID, aside from its
anniversary, there is another special
meaning to this exhibition. It hopes this
year to be a turning point to a whole
new direction. "We are now putting
much more weight on the growth of
quality rather than the quantitative expansion,"
said Kwon Oh-kyong, Ph. D.,
general chair of IMID and president of
the Korean Information Display
Society. "The ultimate goal of ours is to
develop displays that are interactive
with humans," said Lee Sin-doo, Ph. D,
executive chair of IMID. "Touch panels
have made interactive displays possible.
Either portable devices such as cell
phones, or home appliances such as TVs
has become far closer to humans these
days thanks to touch panels," Lee explained.
He added, "Software had been
driven by hardware until iPhone came
out. Before the iPhone, software was no
more than some components to be purveyed
for the cell phone companies.
These days, however, people actually select
hardware considering which software
it carries and performs. Hardware
has become more of a carrier, and software
has become equal with content
which you define to be." According to
Lee, TVs are also transforming into
VODs (Video On Demand) as well.
Now we are facing the advent of 'Smart
TV', a TV that provides you a program
you want to watch right when you want
to watch it. We all know that computers
can do a lot of things in an extremely
short amount of time. They, however,
needs 'input' to start anything. Here
comes the human imagination to the
rescue. CEO of Media Display Industry
of Samsung, Yoon Boo-gun, addressed
the similar idea today at the IMID
keynote speech. "The paradigm of TV
was never expected to change this
much. We are now debating how we
can maximize the convenience and advantages
we will provide consumers
with through smart TV." He added,
"TVs in the future will evolve into as
close as virtual reality through the imagination
of human and technologies interacting
with each other."
Now Lee explains how to get there,
virtual reality. Lee's concern, however,
is that Korea is still on its way to develop
the hardware technology enough to support
the system. He said, "In order to
make Korea the No.1 country in this
field, we can take every strong point of
Europe, Japan, and the U.S as a benchmark
and draw a 'road map' of our own.
Korea's research capacity, however, is
slightly behind to follow the map." He
then pointed out the need to focus on
the uniqueness only Korea has, what
Korea is good at. So, what is the most
important thing about displays technology,
no, any technology? "The first thing
of TV manufacturing should be to provide
proper-value products in a reasonable
price. When the new technology is
applied to a product and so the higher
price, at least 60% of consumers should
be willing to buy to keep manufacturing
the product." CEO Yoon's point is, the
only thing that comes before the speed
of technology advancement is the benefit
of consumers. "IMID 2010 is not just
a one-time event to boast our new gadgets
and gizmos. We want to provide a
new perspective to prepare for the next
ten years, and a place to foster fundamental
technologies," Lee concluded
with confidence.
Kwon Oh-kyong, Ph. D, general chair of IMID
Lee Sin-doo, Ph. D, executive chair of IMID
Yoon Boo-gun, CEO of Media Display Industry of
Samsung
66 KOREA IT TIMES | October 2010

IMID2010
Nitto Denko Shows Total Solution
for LCDs at IMID 2010
Nitto’s Polarizing Film
Transparent conductive film “ELECRYSTA” for Touch panels
When Flat panel displays first came out, the viewer had to sit
directly in from of the device in order to see what was being displayed
on the screen. The reason was the polarizing film that was
used in these early generation monitors. Over time that technology
used to create this crucial element in the manufacture of LCD
monitors and TVs have improved. There are about six companies
word wide who make the optical film that facilitates crisp, wide
angle viewing on displays using this technology. Nitto Denko
Corp., a Japanese firm founded in 1918 is a top-ranking manufacturer
of optical films for LCDs, including polarizing film, polarizing
film with retardation film, polarizing film with wide viewing
film, and polarizing film with brightness enhancement film. They
are a global company with a presence in 25 countries and operating
areas in the world. Nitto Denko's products are used in the
electric/electronics industry, from home appliances and AV
equipment to information equipment and electric devices. The
company claims that their polarizing film for LCDs excels in
transparency, reliability and workability. Being a leader in the industry
means that they offer a wide variety of products to meet
the specialized requirements of their customers. Nitto Denko will
be an exhibitor at the IMID 2010 event, where they will show a
variety of optical materials based on the theme of "Nitto's Total
Solution for LCDs."
Nitto Denko have become the world's largest supplier of polarizing
film, specializing in seamless bottom polarizing film. This
variety is used for public exhibitions, such as information displays
and amusement facilities. These are large scale implementations
that require a breath of expertise that only a company of Nitto
Denko stature can provide. Nitto Denko's high performance
brightness enhancement technology, APCF, can improve optical
utilization efficiency dramatically and enhance the brightness of
LCD panels. Their process creates a film that improves brightness
by reusing the light that is absorbed by the polarizing film, rendering
a better user experience at no additional cost to the consumer.
Sales and delivery of a polarizing film with APCF as a package
provides added values, such as reduction in the number of
processes that are required by the customer, as well as the features
of the product itself. High resolution surface treatment can improve
visibility by controlling the surface profile so that it can be
used on high resolution LCD panels, such those found in laptop
computers and monitors. There is no "sparkling" and it has excellent
anti-glare properties. "White" blur is from an oblique angle is
also reduced. Their polarizing film produces excellent smoothness,
due to the unique technologies in Nitto Denko's process.
Waviness seen in reflections are also reduced when mounted on a
display, enhancing display quality. Resaerch and development
are what sets Nitto Denko apart from the competition. They are
constantly searching for new ways to minimize the air gap to control
diffusion of light. Their LUCIACS (OCA) fills the air gap
nearly eliminating ghost and low contrast in bright places that occur
with LCD with a cover-lens, due to the full-flat design and visual
quality. Nitto Denko has solutions used in capacitive touch
panels, in the form of ITO films. Their patterns are etched on the
ITO face. If the reflectance difference between the ITO area and
the etching area is big, the visibility of the display is reduced.
Nitto Denko has improved the visibility by using the ITO crystallization
technology and under coating layer's refractive index and
thickness design. They have been at this for a long time and it
seems they have thought of everything. Nitto Denko will have on
display optical films, as well as double coated adhesive tapes and
optical transparent base-less double coated adhesive tapes. Be
sure to stop by their booth.
Robert E. Weimer / bob@koreaittimes.com
www.koreaittimes.com 67

iSEDEX2010
“No Power”
Green Memory in Samsung
Samsung Electronics unveiled a number of new innovations
with the concept 'Green Memory' in mind, which focuses
their efforts to develop eco friendly semiconductor technology.
Samsung Electronics has pushed forward the 'Green
Memory Campaign' alongside server companies since last
year, and unveiled some differentiated eco friendly DDR3
(Double Data Rate 3) DRAM, SSD (Solid State Drive),
LPDDR2 (Low Power Double Data Rate 2) mobile DRAM
and the GDDR5 (Graphics Double Data Rate 5) which are
'the 4 Green Memory' products. These four products and next
generation memory PRAMs suggested the low-voltage solution
to the thematic environmental problem, which formed
the exhibition concept of displaying the results of green memory.
First of all, DDR3s are DRAMS used in notebooks, desktops
and servers, which Samsung Electronics showed from
60nm-class DDR2 to first ever 30nm-class 1.35V 2Gb DDR3
all in one graph on a single monitor in order to show that relative
to the current DDR2 products there is a 70% decrease in
power usage and over 100% increase in performance. This
product line is used widely, so an improvement in performance
would have big effects, as well as greater levels of environmental
protection from decrease in power usage.
In addition, LPDDR2 provides an optimal solution for high
performance mobile devices including the smart phone amidst
great changes in the mobile industry due to the release of several
multifunction smart phones. Meanwhile GDDR5, a
product specializing in high load graphic memory processing
required by devices such as graphic cards, digital TVs and settop
boxes is expected to expand in usage following the rising
demands of high performance low power graphic memory
caused by Full HD imagery, 3D graphics and enlargements of
displays. Lastly, Samsung showed how PC systems can enhance
performance by attaching SSDs instead of traditional
HDDs and testing the different settings on two different PCs.
The difference was shown by rebooting the system and
launching 4 major application programs and displaying results
such as loading time. Samsung electronics has applied the
NAND flash technology for the first time in SSDs while also
applying NAND flash to traditional 64GB, 128GB and
256GB products, showing the will to strengthen their position
as the leader in high capacity, high performance premium
SSD market and NAND flash memory industry by exhibiting
differentiated business capability.
Samsung is representing its new LPDDR2 at KES2010
The keyword of Samsung semicontuctor is green this year
68 KOREA IT TIMES | October 2010

iSEDEX2010
Technology Leadership
of Hynix Semiconductors
Hynix Semiconductors, a company
specializing in memory semiconductors
such as DRAM and NAND flash, announced
its decision to focus on Mobile
memory instead of Main memory and
low voltage operation technology for a
green semiconductor industry.
The 1GB DDR3 DRAM is the first
product that has been developed by applying
the 44nm process and it boasts
50% higher productivity than the current
54nm process products. The '3 dimensional
transistor technology' has
been applied to this product allowing reduced
power wastage by control of leakage
currents and secured the position
with the fastest operation speed in the
industry. This product will be mass produced
in the 3rd quarter of this year and
furthermore will be applied to 30nm
process technology. In addition, this
technology will be implemented in mass
storage memory modules, mobile
DRAM and graphic DRAMs by
strengthening the high speed operation
and low power wastage of DDR3 products.
Hynix has confirmed its top technical
level once again by releasing the
40nm-class DDR3 products, and is provoking
high anticipation to lead the
DDR3 market through products differentiated
by processes a generation ahead
of competitors.
In the NAND flash department, the
mass production of 20nm-class 64GB
NAND flash product has begun and is
in the ramping up. Hynix states that
they have again reached the leading level
of technical expertise through the successful
mass production of this product.
Productivity has improved by 60% in relation
to the current 30nm 32GB products,
resulting in the best level of competition
for production costs. Hynix 30nm
32GB NAND flash products have been
collaborated with controllers from high
quality NAND flash design company
Anobit, reinforcing the reliability of storage
devices and reducing errors in data
storage. Also the easy to access 40nmclass
2GB LPDDR2 (Low Power
DDR2) was unveiled to show the
strengths of Hynix Semiconductors.
This product is the first high capacity
2GB to have undergone 40nm-class micro
processes in the world, and is capable
of operation under the lowest voltage
of mobile products, 1.35V. The state of
the art technology products showcased
by Hynix displays low voltage operation
capability, clearly showing Hynix as the
Tech Leadership through power cost reduction
and eco friendly semiconductor
technology and emphasizes technology
research and expansions of mass production
systems following the strong position
of mobile industries and increased
demand for tablet PCs and iPads.
Hynix Semiconductors succeed in mass production of 20nm-class 64GB NAND flash
20nm-class 64GB NAND flash
www.koreaittimes.com 69

iSEDEX2010
Cutting-Edge International
Semiconductor Products at a Glance
the 12th i-SEDEX has now begun
The i-SEDEX, Korea's biggest international semiconductor exhibition is being held in Kintex (4 Hall) from October 12 to 15 under
auspices of Ministry of Knowledge Economy. Over 140 different companies (430 booths total), including 20 companies from 7 countries
such as Ulvac, Nikon Instruments and HADCO, and over 30 thousand people are expected to visit the exhibition. Many Korean
semiconductor products that are domestically produced for the first time such as 40 nano-level 2Gb DDR D-ram Products, 20 nanolevel
64Gb NAND flash, 40 nano 2Gb mobile low-energy DDR2(LPDDR2), digital interface for displays, and PMIC are to be displayed
in the i-SEDEX 2010. Special events take place as well. A trade consultation convention by buyers overseas, business consultation
sessions, international seminars and technology seminars are being held. In the trade consultation hall, executive buyers from 20
different companies, including Intel (U.S.A), SMIC from China, ASE from Taiwan, will have one-on-one trade consultations for
Korean companies. Various technology seminars for mutual exchange of opinions and information between technologists who are in
the same field, and 10 other technology-related events are well prepared to welcome visitors.
70 KOREA IT TIMES | October 2010

iSEDEX2010
Hynix to Mass Produce
38-nano Products Early Next Year
Hynix Semiconductor, the world's second largest memory
chipmaker, behind Samsung Electronics, has been going all-out
to develop new products in the DRAM and NAND flash sectors.
"In the DRAM sector, Hynix, which focuses its production on
44-nano DRAM products, aims to finish its development of 38-
nano products within this year for mass production early next
year," a company spokesman said. "Hynix is now operating its
product portfolio stably with the sales ratio of specialty DRAM,
including server, graphic, consumer, and mobile DRAMs, which
can create consistant profits, standing at about 60 percent," he
said. In the NAND flash sector, Hynix started to mass produce
26-nano NAND flash products beginning last August. The
spokesman said. "Hynix is now leading the market with high value-added
NAND flash products, which have feature not found in
goods produced by the overseas competitors." The high function
NAND flash refers to the NAND flash equipped with the error
check & correction (ECC) function and controller. This product
is expected to be used for smartphones and tablet PCs. Noting
that Hynix is building a product, called "E2 NAND," with 32-
nano 32GB capacity, he said that Hynix will complete the development
of 26-nano 64GB E2 NAND for mass production in
2011.
Introduction of 26-nano NAND flash chips
Hynix was able to begin production of 64-gigabit NAND flash
chips by applying a finer 26-nanometer processing technology, a
move that is expected to pave the way for the chipmaker to regain
a competitive edge in the industry. The company has also developed
a NAND flash solution by teaming up with Israeli semiconductor
company Anobit Technologies. The new solution is the
combination of Hynix's NAND flash and controller patented by
Anobit, minimizing data errors and extending the data-keeping
Mass production of nano DRAM is taking place at the Icheon Hynix complex
pictured, above
period. The controller is the key component for NAND-put devices.
Its role is handling the stable operation of NAND flash
chips, while improving the stability of the overall system of
NAND flash products. 26-nanometer 64-gigabit NAND flash
memory has enhanced the production efficiency by 60 percent
compared to those of 32-gigabit with 30-nanometer technology.
"The company is planning to boost the monthly production
output of the advanced chips to 80,000 units by the end of this
year, compared with 45,000 units earlier in the year at its NANDonly
12-inch wafer manufacturing line - M11 - in Cheongju, a
provincial city," he said. "Meanwhile, chips will be used in highend
mobile devices, such as smartphones and tablet-style PCs,
that need big data capacity and faster processing," he explained.
NAND inventories levels remain low, aided by soaring demand
from mobile device manufactures. In fact, the inventory to sales
ratio for NAND vendors dropped to a six-year low during April-
June.
Development of 44-nano DDR3 DRAM
Hynix developed the world's first 1-gigabit dynamic random
access memory (DRAM) chip, using 44-nanometer technology,
in February 2009. The company started the mass production of
the 1-gigabit DDR3 DRAM chips in the forth quarter of last year.
A nanometer is one-billionth of a meter." We hope overall productivity
of the new DDR3 DRAM product will be 50 percent
greater than existing 54-nanometer technology and will also lower
production costs," the spokesman said. "DDR3 DRAM is a
random access memory technology used for high bandwidth storage
of working data on a computer or other digital electronic device.
The new product significantly minimizes current leakage
and further reduces overall power consumption, with a maximum
speed of 2133 megabits per second," he said.
Yeon Choul-woong/ bruceyeon@koreaittimes.com
www.koreaittimes.com 71

iSEDEX2010
Samsung Electronics unveils
‘Smart & Green plus’ Strategy
Samsung Electronics unveiled the
"smart & green plus" strategy at the 2010
Samsung mobile solution forum held in
Taiwan on Sept. 7. "The strategy reflects
Samsung's strong will to lead the world's
mobile semiconductor industry with highfunction,
low electric power and environment-friendly
semiconductors," Kwon
Oh-hyun, President of the semiconductor
business of Samsung Electronics, said at
the forum. "Under the strategy, Samsung
will lead the new mobile environment in
the world with smarter solutions with
high function, and greener solutions with
low consumption electric power," said the
president. "At the same time, we will effectively
cope with changes in the new
mobile market environment by strengthening
the win-win partnership between
semiconductor manufacturers and set
makers," he said.
"Samsung also plans to expand the "green memory campaign"
to three fields - server, PC and mobile. Through updating their
green memory campaign website, the company expects to introduce
four top green memory products - DDR3, SSD, LPDDR2
and GDDR5," said Kwon. At the mobile forum, Samsung introduced
new mobile semiconductor products in keeping with the
smart & green plus strategy, including 1GHz dual core application
processor designed on low-power process technology, a highperformance
16gigabyte moviNANDTM chip with an
eMMC4.41 interface, and an engineering sample of the world's
first application processor utilizing 32 nanometer (nm) low-power
process technology. About 1,000 executives and officials of
Samsung Electronics, Acer, Lenovo, and other Samsung's business
partners attended the international forum. It is the seventh
Samsung mobile solution forum, for which the company invites
its major business partners to discuss and share information on
new mobile trends and new semiconductor technologies.
Hyun also said, "Beyond thin smartphones, alternative form
factors are emerging as mainstream mobile devices for personal
computing and communication. Also the introduction of new
72 KOREA IT TIMES | October 2010
Samsung unveiled its 1GHz Dual Core mobile AP
mobile software is enriching and expanding the user experience
for 'on the go' consumers. "The smart & green plus strategy underscores
the value that core technologies bring to the overall mobile
ecosystem and the importance of a healthy ecosystem in the
timely emergence of new mobile applications." At the forum, presenters
provided in-depth reports that are seen to be key smart
and green components with detailed discussion of software competitiveness
and system implementation, which largely rely on
successful partnerships between component manufacturers and
system enablers.
Guest speakers from industry research firm, iSuppli, and a
leading electronic design automation company, Synopsys, also
shared insight on the rapidly evolving mobile industry. They addressed
concerns about the challenges of systemic collaboration
in a multi-faceted and increasingly complex industry.
Mass production of 30-nano DRAM chips
Samsung Electronics began to mass produce 30-nano DRAM
chips for the first time in the world in June this year. "Since June
21, Samsung has been mass-producing 30-nano 2Gb DDR3

iSEDEX2010
30 Nano 2Gb DDR3 DRAM
Samsung unveiled its 512GB SSD
(Double Data Rate 3) DRAM chips," a company spokesman
said. "Our 30nano-class process technology will provide the most
advanced low-power DDR3 available today and therein the most
efficient DRAM solutions anywhere for the introduction of consumer
electronics devices and server systems," said the
spokesman. "The new product will lower power consumption to
85 percent of existing 40-nanometer DRAM chips. A nanometer
is one-billionth of a meter. Along with this, the technology will also
improve productivity by as much as 60 percent, as each
DRAM chip will take up a smaller space on the production line,"
he said. DRAM is a type of memory that stores data in a separate
electronic component within a circuit. Based on the new nano
technology, DDR3, which is emerging as the predominant main
DRAM memory this year, is expected to be used in a broader
range of products, from servers to notebooks, desktops, and future
versions of Netbooks and mobile devices, the Samsung
spokesman said.
Introduction of 512GB SSD
products
Samsung, the world leader in advanced
semiconductor technology solutions, introduced
the first solid state drive (SSD)
utilizing high-performance toggle-mode
DDR NAND for mass production in
June. The new 512 gigabyte (GB) SSD
provides electronic data processing application
designers with advanced performance
and reliability for notebooks with
premium value. "The highly advanced
features and characteristics of our new
SSD were obtained as a direct result of an
aggressive push for further development
of our NAND flash technology, our SSD
controller and our supportive SSD
firmware," the spokesman said.
"Early introduction of this state-of-theart
toggle DDR solution will enable
Samsung to play a major role in securing
faster market acceptance of the new wave
of high-end SSD technology," he added.
The new 512GB SSD makes use of a 30
nanometer-class 32 gigabit chip that the
company began producing last
November. The toggle-mode DDR structure
together with the SATA 3.0Gbps interface
generates a maximum sequential
read speed of 250 Megabyte per second
(MBps) and a 220MBps sequential write
speed, both of which provide three-fold
the performance of a typical hard disk drive,
he explained. "At these speeds, two standard length DVD
movies (approximately 4GB each) can be stored in just a minute,"
said the spokesman. Samsung provides further gains in power efficiency
by having developed a low-power controller specifically
for toggle-mode DDR NAND. The resulting power throttling capability
enables the drive's high-performance levels without any
increase in power consumption over a 40nm-class 16Gb NANDbased
256GB SSD. Meanwhile, Samsung produced the industry's
first multi-chip package (MCP) with phase-change RAM
(PRAM) for use in mobile phones.
The 512-megabit (512Mb) PRAM in the MCP is backward
compatible with 40nm-class NOR flash memory in both its hardware
and software functionality, providing handset designers the
convenience of having multi-chip packaging fully compatible
with past stand-alone PRAM chip technology, the spokesman
said.
Kim Seungo-o/ k0357@koreaittimes.com
www.koreaittimes.com 73

Events
Global Gateway, G-FAIR 2010
G-FAIR 2010 will be held from
October 27th-29th at Ilsan's KINTEX. G-
FAIR 2010 is an exhibition where buyers
and visitors will see the latest products and
technologies from Korea's small and
medium sized enterprises. Approximately,
800 companies will participate to showcase
their products and 400 foreign buyers
from 25 nations as well as domestic buyers
will visit the event. G-FAIR 2010 has
been organized by Gyeonggi's Provincial
Government, Gyeongi-do's Small and
medium Business Center, and Small and
Medium Business Centers Association of
Korea since 1999. This 13th year of the
event will provide an opportunity to display
their products and to meet potential
buyers at this event. There will be lots of
new products, as well as the latest cuttingedge
technology.
G-FAIR 2010 is the nation's largest
event. It has developed into a global exhibition.
This year, the event steps up to provide
a forum to facilitae business connections
between oversea Korean traders and
small and medium enterprises. This event
is being staged in conjunction with the
15th World OKTA Convention organized
by W-OKTA(World Federarton of
Oversea Korean Traders Associations).
Besides the exhibition, there will also host
export counseling, purchase consultation
of Big and Small business, a global sourcing
plaza and the OKTA export fair.
Since there will be many foreign companies
representatives in attendance, the G-
FAIR 2010 will provide a great opportunity
to promote business for all parties involved.
The event organizers expect that
many foreign large distributors and global
companies will participate in the global
sourcing plaza, which should enhance the
exposure of small and medium business.
Additional events are also on tap at G-FAIR 2010. Events that are scheduled included
arranged seminars and meetings. During the event, there will be a Patent and
Intellectual Property Seminar that will be held on the 2nd floor at KINTEX. Also, there
will be a Youth Entrepeneurship Seminar for college students and anyone alse is an aspiring
business person. There will also be an Overseas Distribution Seminar for enterprises
seeking overseas market advancement . Lastly, there will be a Venture
Management Special Lecture, in which the organizers of G-FAIR 2010 have invited
CEO's with management success to be speakers. Aside from the booths and businesses,
there will be many side-events held at G-FAIR 2010 at the exhibition center. There will
be companies' sponsorship products available as well as a daily lottery for prize giveaways.
There will also be various performances and new product presentations. Detailed
information can be found at the G-FAIR homepage at www.gfair.or.kr or the
Exhibition Executive Office can be reached at (031-259-6221~7) for answers to any
questions.
KimYearim/ yearim@koreaittimes.com
74 KOREA IT TIMES | October 2010

Events
The First World Festival
of Oriental Medicine in Jecheon
Choi Myeong-hyeon, mayor of Jecheon City
World Oriental Medicine-Bio Expo which began on
September 16 is now being held in Jecheon, Korea until October
16. This is the first world festival of oriental medicine. The organizing
committee projects about 50,000 foreign visitors from 16
countries around the world, and over a million visitors from nationwide
will come to this event.
"We will utilize this event as the driving force behind the local
economic revitalization and social welfare improvement to grow
into a world-class Oriental medicine city," said Choi Myeonghyeon,
mayor of Jecheon City at the interview. He, who has been
serving the city for 32 years, added, "With my long experience in
public service, I promise to make this Expo a very successful
event." At the World Oriental Medicine-Bio Expo, you can enjoy
a hands-on experience and obtain useful information through this
voyage of discovery of Korean medicine. In the Futuristic
Oriental Medicine Pavilion, you can catch a glimpse of the joyous
encounter of Korean medicine and the state-of-the-art IT
technology such as ▲diagnosis of physical constitution according
to photos of people's faces, ▲3-dimensional image analyzers of
pulse, meridian function diagnosis devices, image analyzers of
skin. It will offer the vision of Jecheon as a WHO Korean medicine
Health city. Attendees will have an opportunity to learn
about the value of natural herbs with stories about their natural
benefits in the Medical Herb Study Pavilion. Explore 300 herbs
and medical materials derived from animals and minerals as
recorded in "Donguibogam", a classic medical textbook on the
origins of Korea's herbs and oriental medicine. The expo will also
offer diverse sightseeing attractions such as the Herb Garden, ginseng
cultivated from water and the real experience of showering
with Jecheon's native Hwanggi(milk vetch roots).
There will also be a Korean Traditional Medical Clinic and
Prestigious Korean Medicine Hospital Pavilion where visitors
can be provided with diagnostic, counseling and treatment services
performed by famous herbal doctors from renowned
Korean medicine hospitals. There will be various exhibitions and
experiential programs as well. Check out diverse artifacts and instruments
related to Korean medicine, such as books, acupunctural
needles, herb grinders and herb boilers.
At the Oriental Medicine Bioscience Museum, visitors can take
a journey into health with 4D image diagnosis, which will give a
better understanding of the body, the history of disease, and the
principles of Korean medicine and its diagnostic and treatment
methods. 3D and 4D theaters will welcome visitors with informative
movies for children. Since there are plenty of things to do and
places to play for children including theaters and the Children's
Korean Medicine Playground, this Expo will be a great and valuable
trip for families as well.
One of the meritorious retainers known as "healthy" Korean
food, fermented foods have their own space in this Expo, too.
Visitors will see fermented foods from various nations, as well as
their fermentation methods and production processes.
Plus, several symposia are being held along with the Expo. The
purpose of these symposia is to hold diverse symposium events to
lay the groundwork for transforming eco-friendly Jecheon into a
world-class city of Korean medicine, link Korean medicine with
76 KOREA IT TIMES | October 2010

Events
industry to create high value added and to activate the local economy,
and promote international exchange within the Korean
medicine industry and expand opportunities for friendship. There
are 4 international conferences and four local conferences.
"I sincerely hope that the eight various academic conferences
held during the 2010 world Oriental Medicine-Bio EXPO in
Jecheon can lay the foundation for the development of Oriental
Lee Soo-seong,
chairman of the
Organizing Committee
of the 2010 World Oriental
Medicine-Bio EXPO
medical science together with Oriental medicine's scientific
progress, industrialization, and globalization," said Soo-seong
Lee, chairman of the Organizing Committee of the 2010 World
Oriental Medicine-Bio Expo.
Approximately 2,800 experts from local and overseas universality
associations, research associations, and universities related
to Korean medicine have been attending these symposia at
Chungpung Lake Hotel." Oriental medicine is recently gaining
enormous global attention with frequent occurrences of a wide
range of rare and incurable diseases that Western medicine cannot
treat or cure," said Lee. He added, "At this critical juncture,
our academic conferences during the 2010 World Oriental
Medicine-Bio Expo can contribute to facilitating scientific breakthroughs
and globalization of Oriental medicine and restoring the
pride of our ethnic medicine." In Korea, Jecheon has long acted
as a technological and industrial hub of herbal medicine processing
and distribution thanks to quality medicinal herbs collected
and produced from the mountainous areas. The city of Jecheon
itself is also known for its gifted beautiful environment as a great
place for travel. Chungpung Lake, the inland sea, Mt. Wolak
National Park and the Alps in the east are famous spots to visit.
Ecological therapy, relaxation tours are the treasures of this pure
natural environment in the upper region of Nam-han River.
KimYearim/ yearim@koreaittimes.com
World Oriental Medicine-Bio Expo in Jecheon
www.koreaittimes.com 77

Events
Isaac Asimov's Dream
Comes True
Robot Festival in Human Life
Isaac Asimov was an American author
and considered to be a grand master of science
fiction. He wrote many of his books
about robots and he had a vision about the
ways that they would interact with humans.
In 1942, Asimov wrote the three
laws of robots. The Three Laws of
Robotics are as follows:
1. A robot may not injure a human being or,
through inaction, allow a human being to
come to harm.
2. A robot must obey any orders given to it
by human beings, except where such orders
would conflict with the First Law.
3. A robot must protect its own existence as
long as such protection does not conflict
with the First or Second Law.
Parts and component Fair", the "Robot
Stage", the "Tele Presence Robot Bizmatching"
and the "Robot Fun Zone."
These will enable participants to make the
most of the "Robot World" show experience
the field of robotics. The "International
Robot Parts and component Fair",
sponsored mainly by the parts and component
suppliers, will enable participating
companies to have business opportunities
by acquiring necessary parts and components
under bargain price conditions. The
"Robot Stage" is the showcase for launching
new robots, as well as promoting new
technology by participating companies.
Visitors will be able to directly experience
various functions of the most advanced robots
on the stage. The "Tele Presence
Asimov wrote nearly 500 books before
he passed away in 1992. He never saw the
technological advancement in robotics
that will be on display at the International
Robot Industry Show 2010 - KINTEX,
Ilsan, Seoul, October 28-31, 2010. This
event will provide the opportunity to see
just how close we have come to realizing
the vision of a society where sophisticated
robots are a part of our daily lives.
Attendees will observe the current status
and future trends of the global robot industry.
More than 120 companies with 500
display booths will participate in the show,
which is sponsored by the Korea Association
of Robot Industry (KAR). In attendance
will be robot-related industry representatives,
buyers and visitors from the
general public. This show is the largest
event in Korea to demonstrate and experience
firsthand the current development
and new technology in robots and the related
industry. The show will have special
events, such as the "International Robot
78 KOREA IT TIMES | October 2010

Events
'Robot World' is one of the largest show of robots
Robot Biz-matching" feature will allow remote
buyers to have access to the show
and directly communicate with the exhibitors.
The "Robot Fun Zone" will be
the place to experience the boarding type
or game type robot. Since this area will not
only offer business prospects with the participating
groups relating to arcade games,
but will also give visitors the opportunity
to become familiar with robots. It is expected
to add fun and interests to attending
the show. As many other events and
programs are being planned for visitors’ direct
participation, this exhibition is expected
to draw a lot of attention and input
from visitors. Korea's iRIS 2010 is recognized
as the biggest exposition worldwide,
particularly in the field of service robots,
enough to garner participation in this
show by many countries. The Taiwan
Exhibition Hall will be the first international
display area in this show. As China
and France are also in the process of positive
review to open their own national exhibition
halls, this show will act as an
event representing world robot trends. In
addition, because it focuses on inviting foreign
companies and buyers through strategic
approaches by the member companies
in SYROBO (French Robot Companies
Association), Shenzhen Robot Association
of China, Robotics Association
Taiwan (ROBOAT), Japan Robot Association
(JARA), etc, the business outcome
is anticipated to surpass all previous levels.
As the robot industry is a cutting edge of
environment-friendly green industry, the
Korean government also gives full strategic
support to meet the goal of being one
of the world’s three major countries in the
field of robots in 2013 and sponsors the international
Robot World every year to foster
robot industries as a future strategic sector.
Therefore, it is our plan to establish a
great opportunity for promoting and realizing
robot business as a future driving
force of our society, as many people are allowed
to meet and experience the robots at
this show. As the robot industry is a cutting
edge of environment-friendly green industry,
the Korean government also gives
full strategic support to meet the goal of
being one of the world’s three major countries
in the field of robots in 2013 and
sponsors the international Robot World
every year to foster robot industries as a future
strategic sector. Therefore, it is our
plan to establish a great opportunity for
promoting and realizing robot business as
a future driving force of our society, as
many people are allowed to meet and experience
the robots at this show. Robot World
is one of the largest shows of robots, which
includes exhibition, contest and conference.
It provides the opportunity to construct the
technological infra and to expand overseas
markets through the industries and institutes
of robots. It also aims to improve the
international competitiveness in the global
robot market. Korea Association of Robot
Industry is the host of the event.
Robert E. Weimer / bob@koreaittimes.com
For more information,
contact Kyung-Joon Lee, Manager via email at kasimov@korearobot.or.kr or
Yoon-Ju Choi, Supervisor at yjchoi@korearobot.or.kr
www.koreaittimes.com 79

Event
What Are the Facts : ISMAR 2010
Interview with Gerard Joung-hyun Kim, Professor, Korea University and
Co-Chair of ISMAR 2010
On a recent, rainy Saturday afternoon, Korea IT Times had the
pleasure of spending some time with Gerry Joung-hyun Kim.
Kim is a Professor at the College of Information and Communications
at Korea University and the Co-Chair of ISMAR 2010.
ISMAR 2010 is the 2010 IEEE International Symposium on
Mixed and Augmented Reality. The symposium will be attended
by approximately 400 scientist, artists and parties with a commercial
interest in AR on Oct. 13-16, 2010 at COEX, in Seoul,
Korea. For the record, as opposed to Virtual Reality (VR), Mixed
Reality (MR) (which includes both augmented reality and augmented
virtuality) is when real and virtual environments are
brought together to create new environments and visual scenes,
where physical and digital objects are commingled and and are
able to engage with one another in the present time. One example
is a heads-up display in a modern fighter jet. Augmented Reality
(AR) is a real-time view of a physical real-world environment and
that scene is augmented by virtual computer-generated images. A
simple example is when soccer fields show the logos their sponsor;
giant brand images are displayed on the the field and are only
seen when the viewer is watching the event on TV. So, now that
we've cleared that up, on with the show.
Getting involved with ISMAR 2010
Professor Kim told us that he has been doing research in the
MR / AR field for about seven or eight years. "The symposium
has been held on a rotational basis in different locations in North
America, Europe and Asia. Traditionally, when the event came
to Asia it was held in Japan, due to the significant amount of
work that was being done there." he said. "This year the AR community
in Korea felt that it was time for Korea to host the event,
so they put forward a proposal to do so. It was known that I was
engaged with the global AR community and I was nominated
and approved as the Co-Chair and I humbly accepted." he added.
What makes ISMAR 2010 stand out?
We pointed out to Professor Kim that there are many tech-related
events in Korea, and asked what is so special about ISMAR
2010. He agreed by saying that "Korea is a popular place for tech
events, but that was not the only reasons to hold the ISMAR
here." Kim told us that most of the events that are focused on related
technologies, such as computer graphics, games and 3D
technology, only tend to focus on their respective segment of the
Professor Gerry Joung-hyun Kim (right), Co-Chairman ISMAR 2010 with Robert
Weimer (left) Editor of the Korea IT Times
industry, that they are operated in a silo-like environment and are
not particularly engaged in integrating their platforms with others.
He explained "Many disciplines in the area of technology
must be integrated in order to achieve AR. Additionally, the IS-
MAR 2010 will demonstrate how AR relies on both science and
the arts to achieve the desired outcome. Other sub-fields within
the technology sector focus on a virtual reality, completely detached
from reality. AR is a value add to the experience of reality."
Professor Kim noted that "Qualcomm is a sponsor of the
event and they have invested heavily in AR. Earlier this year they
acquired intellectual property from Imagination Computer
Services [GesmbH]. An Austrian company and established the
Qualcomm Austria Research Center there. Imagination had
done some excellent work in the AR field and Qualcomm is integrating
it in to their phones. They will have a company venue at
ISMAR 2010 and they are delivering a workshop to describe the
technology and highlight the Qualcomm AR SDK [Software
Development Kit] on October 13."
Qualcomm is at the forefront of research in the AR field and
they are spicing things up by sponsoring the 2010 ISMAR and
promoting their Augmented Reality Developer Challenge. with
prizes ranging from USD 25,000 ~ 125,000 for developing AR
applications using the Qualcomm AR SDK. When were planning
to meet with with Professor Kim, we were hoping to hear
about some of the of the new technology that will be featured in
the symposium and he didn't disappoint us. He said that the organizers
of the symposium have received a number of very interest-
80 KOREA IT TIMES | October 2010

Event
ing research papers that will be presented during the event. He also
eluded to some stunning artistic exhibitions.
Unfortunately, he left us hanging in suspense with his next
comment. "We have also recently received a request to participate
by a company which shall remain nameless at this point.
They contacted us and said that they wanted to do a presentation
of their work, but they did not want to release details of the product
prior to the demonstration, due to concerns that the exposure
might compromise their proprietary interest. They provided
enough information to peak our interest and we decided to include
them in the event. We're very excited to learn more about
the research and development that they have been doing and see
what they've come up with."
AR improves our daily lives
The ISMAR 2010 website says "Mixed Reality (MR) and
Augmented Reality (AR) allow the creation of fascinating new
types of user interfaces, and are beginning to show significant impact
on industry and society." We asked Professor Kim to tell us
about how this technology effects our daily lives. We told him
that we were familiar with the use of AR for generating images on
TV screens during sporting events and asked if he could provide
some other examples. He responded by saying "When I think
about the AR that you are talking about, I think of a lot of preproduction
work that goes into making that happen. Cameras
have to be set in specific locations, graphics need to be created
and staged in advance; the stage has to be set for it to happen."
"What I was thinking about was AR capable Smart Phones.
The GPS enabled phone can triangulate your location and the internal
compass can tell which way you are facing. As you point
the phone at a building directly in front of you the camera collects
an image. The AR technology can access a database of images
and is able to identify the building characteristics from the image.
Then the application serves up the address and information about
the businesses in the building. I actually used that technology on
my way here to meet with you in this building. This is an example
of how this technology make our lives easier." he continued.
Kim shared another thought on the subject when he said "One
idea that I have envisioned for many years is that of using this
technology in an educational setting. Imagine a High School
chemistry class. Keeping most students attention is difficult unless
the experiment involves blowing something up. Lets say they
have real-world lab apparatus, test tubes, microscopes and the
like. What if they could virtually combine those elements which
normally result in an explosion in their real world setting and they
get information about the reaction without anything blowing up.
I think they would be more engaged and have a better learning
experience." "Students can have that experience in a purely virtual
world. Computer graphics in games get better with every new
edition, but virtual reality is still virtual. There is a phenomenon
which has been documented, that shows that when a person is
engaged in a pleasurable virtual activity their interest will start at a
normal level and rise during the initial period. After a time
though, the interest level peaks and is followed by a rapid decline.
In other words it's fun for a while, but it doesn't take long before
the thrill is gone. I think by augmenting reality, as opposed to creating
virtual reality, the user will remain engaged for a longer period
of time and have a better experience."
Arts, Media and Humanities program
One element of the ISMAR 2010 event is the Arts, Media and
Humanities program (AMH). Professor Kim said that this is a
feature of the event was resurrected by the organizers of ISMAR
2009 in Orlando, Florida in the US. "We agreed with the IEEE
that it should continue this year. It was one of the more difficult
parts of organizing the event, because we had to reach out to
Artists and Social Scientist and try to engage them for the event.
Fortunately, my Co-Chair, Heedong Ko of the Korea Institute of
Science and Technology had some contacts in those communities
and he was able to arrange for their participation."
Why Korea for the ISMAR 2010?
We were curious why the event was being held in Korea this
year. Professor Kim cleared up that question by saying "As I said
before, in the past when the event came to Asia, it was held in
Japan. Today, the AR research community in Korea has reached
a critical mass. Samsung and LG have been working hard to integrate
AR functionality in to their phones. Now, we are big
enough contributors to the community to have our bid taken seriously.
Had we tried to make it happen seven or eight years ago, I
don't think it would have succeeded."
Can the general public attend?
We thought there might be some interest in the information being
presented at the event for the general public. We wondered if
there was room for general public participation at the event.
Professor Kim said that he had hope that the general public
would be able to attend when he assumed a leadership role in the
symposium, because there would certainly be some interesting
things to see, including art exhibits and demonstrations of the
technology for the lay person. They planned the event for 400 attendees
based on limitations of the venue. As it turned out, the
projected number has been reached. Professor Kim said "If your
readers are unable to attend the event, then I suggest that they visit
the ISMAR 2010 web site for a post-event recap of the event activities.
We are always looking for ways to interact with the general
public to spread the word about what we are doing and get
feedback regarding their AR experiences."
Robert E. Weimer / bob@koreaittimes.com
www.koreaittimes.com 81

Electronics Special
Tracing 50 Years
of Korea's Electronics Industry
Development
The inevitable change, introduction of IPTV
"The introduction of IPTV is essential not optional!" Suh
Jongryeol, Executive Vice President of the Media Business Unit at
KT stressed. What makes the move to IPTV so special that is
should be taken as an 'inevitable"and how will IPTV change the
TV landscape? Korea IT Times leaned about 'The emergence of
IPTV in Korea and development direction' in a recent conversation
with Mr. Suh. "As the age of Media 2.0 and convergence enters,
Korea was prepared for the induction of IPTV. A successful
business model in web 2.0 flowed into TV from the open biz environment,
and it leads that paradigm change into the Media 2.0
age", Mr. Suh explained. With the development of technology, the
fusion of broad media and communication brought the expansion
of internet bandwidth, which facilitated the transmission of video
and interactive content. Accordingly, operators began crafting a
new business model that would embrace the content shift.
IPTV Service Progress
IPTV has been a long time in coming. Let's look back to the
time when the installation and introduction plan of IPTV was
first discussed by the Presidential Commission on Broadcasting
and Communication Convergence in July 2006. At the same
time Hanaro Telecom started to provide a service known as
'Hana TV', which was a 'pre-IPTV' service using Video on
Demand (VoD) technology. In July 2007, KT launched 'Mega
TV' and in September of the same year LG responded with
'myLGTV'. In December 2007, the long awaited dream of the
'Internet multimedia broadcast law' was finally passed. In
September 2008, three telecom companies, Hanaro Telecom
(now, SK Broadband), LG Telecom (now, LG U+) and KT enjoyed
the honor of being selected as IPTV service providers. With
in two months, KT began service commercialization for the first
time. SK and LG followed with their offering in January 2009.
IPTV subscribers surpassed the one million mark in October
2009. In April 2010, IPTV reached 2 million subscribers and the
industry has high expectations for these numbers to continue to
Suh Jongryeol, Executive Vice President Media Business Unit at KT
grow in the future.
Looking at the global trends of IPTV, PCCW now TV from
Hong Kong was introduced IPTV in 2003. After 3 years, the
American firm Verizon FiOS TV and FT Orange TV from
France made IPTV available to it's customers and other companies
around the world followed suit. The base of IPTV has broadened
continuously ever since. Today, subscribers world wide total
approximately 64.29 million, which demonstrates a a rapid increase
when compared to 11.09 million subscribers in 2007. This
index shows that IPTV continues to have the potential to develop
82 KOREA IT TIMES | October 2010

Electronics Special
further in the future.
IPTV problems?
After all, the strength of IPTV is that high-capacity content can
be transmitted on the both sides, which means better quality of internet
service is feasible. However, even though it has differentiated
elements compared to previous VOD, Korea's IPTV faced
some difficulties for the stable entry process. Because IPTV technology
requires a robust infrastructure, very costly investment
had to be made and set-top boxes are still needed in some rural areas.
Another negative factor was a delay in legalization ! These issues
caused the implementation of IPTV up in Korea to be slower
than antisipated. It took approximately three years for lawmakers
to settle on regulations regarding IPTV after KT had announced
the introduction of IPTV in 2004. Another contributing hinderence
was that there are two regulatory agencies, KCC and
Ministry of Information and Communication, whos veiws were
in sharp conflict with one another and neither agreed with the positions
of players in the industry, exaserbating the delay. As a result,
the service was actually started in November 2008.
If those probels weren't enough, due to inequity of regulation,
fair competition was not acheived. Since laws relating to IPTV's
are more restrictive than those in the general Broadcast Law,
IPTV has faced some challenges which include accounting separation,
share limit by the domains, providing essential equipment
and various post-regulation rules that prohibit the direct channels.
Another barrier which IPTV is facing now is the limited
amount of available content and the seeminly limitless demand.
Public Broadcasting Operators have implemented a substantial
cost structure for retransmission of their content over IPTV,
which has resulted in a significant financial burden to IPTV operators.
Denial of providing higher channel rating content by MPPs
(Multiple Program Provider) to the SO's (System Operator),
seems to be the biggest obstacle to content promotion.
Unfortunately, as a result, there has been a slowdown phenomenon
in growth in IPTV subscribers. There is no doubt that the
'program access rules' should make a shift in policy to give satisfactory
results without delay.
Ripple Effects of IPTV
How does IPTV influence us? " First of all, IPTV will change
our life style and expand the options" said Mr. Suh. He continued
by saying, "Let me put it this way, if the previous TV is Family
TV, IPTV is your own TV. It provides 100% of digital broadcasting
service. Not only can someone just watch TV, experiencing
TV is possible with interactive services." To take a lead in this
change, KT plays a role as a tracker to support 'complete national
digital conversion by the end of 2012', which is one of the main
government policies. Also, it is expected that IPTV operators will
help to actively develop content for the industry. Suh explained
that since the transmission infrastructure has grown, it will motivate
the creation of content providers, so the content production
and related services will be energized by enhanced interactivity
content. Through network investment, network upgrading and
related service support will be serve to facilitate growth, too. In
addition, operators' continuous investment for QoS and security
will advance the sophistication of the national IP network, highspeed
internet and internet telephony by expanding the internet
coverage and bandwidth. KT's IPTV business is quite worthy of a
second look. KT leads the current IPTV business in Korea by
supporting about 1.25 million subscribers in August 16th 2010.
They broadcast a total of 149 channels including 30 of audio
channel. At the first half of 2010, KT provided 86,000 VoD, and
holds a total of 85 flavors of the interactive services with additional
20 this year. Especially, the Open IPTV platform KT supports
is something you 'can't not miss'. Basically, everyone can broadcast
and deliver quality contents via the facilities and infrastructure
KT holds. It is an unquestionably effective way of activating
content. "The most imperative thing for the development of
Korea's IPTV is to collect the subscribers as many as possible."
Mr. Suh said. He also stressed by saying, "A TV should be the TV
which provides social network instead of showing only some TV
program. And the platform needs to advance to sell and buy the
content." Before long, the time will come, not only will we watch
videos broadcast from TV, also information searches and video
phone will be possible. Last but not least, Suh ended the interview
with the comment: "Like the advent of color TV, the emergence
of IPTV can not be stopped. This is a cultural trend which is not
going to disappear."
KimYearim/ yearim@koreaittimes.com
Full Series Schedule
For those interested in past or future issues of this series, here is
the full schedule of the series:
July 2009 : An overview
August 2009 : The electronics industry is born
September 2009 : Electronics industry gains momentum
October 2009 : Color TV production opens a new vista
November 2009 : Radios, cassettes
and electronic watches change lifestyle
December 2009 : The personal computer arrives
January 2010 : TDX1 introduced into the local network
February 2010 : TFT LCD allows determination of film thickness
March 2010 : CDMA comes into commercial use
April 2010 : U-technologies (part 1)
June 2010 : U-technologies (part 2)
July/August 2010 : WiMAX opens
September 2010 : IT 839 Strategy
October 2010 : Era of IPTV
November 2010 : Futuristic Technology
www.koreaittimes.com 83

Country Report
Congratulatory Message
by Saudi Ambassador
Ahmad Y. Al Barrak
on National Day
King Abdullah bin Abdul Aziz Al-Saud
The celebration of the National Day of
the Kingdom of Saudi Arabia for this year
comes while the renaissance march- that
has been initiated by the founder, His
Majesty King Abdul Aziz Al-Saud, May
God bless him, who laid the foundations
of the Kingdom’s ideological, institutional
and administrative pillars-still continuing
in the era of His loyal sons, guided by His
ideas and rich experiences in the fields of
development planning and economic administration,
resulted in concrete achievements
and successes in all fields, that have
been reflected in continuing rise in citizen’s
standard of living and their quality of
life, comprehensive urban and industrial
renaissance, infrastructure system, advanced
economic and social services that
covered all parts of the Kingdom. Such
Saudi Ambassador Ahmad Y. Al Barrak
achievements stand as a clear evidence of
the effectiveness of development approach
that has been adopted by the Kingdom of
Saudi Arabia.
Over more than three decades, structural
developments have been achieved, including
economic and social aspects that
are visible on both macro and sectoral levels.
The Kingdom’s economy gained a lot
of power elements which enabled it to face
the global economy’s volatility, and increased
its adaptability to sudden changes
and developments. Over the past years,
the Kingdom of Saudi Arabia has witnessed
remarkable increase in the volume
of direct foreign investments and became
the leading country in the Middle East in
this field. The Kingdom was ranked the
16th among 181 countries in 2008 for attracting
FDI according to the IFC of the
World Bank Group.
Given that Saudi citizen is the center of
development and its ultimate goal, human
resources development received particular
importance in the renaissance march of
the Kingdom, sectors of education and
training have achieved high levels and unprecedented
growth
Thanks to God and thanks to such economic
and social progress, the Kingdom
has assumed a prominent place among the
countries of the world, and an active member
in the international community. The
Kingdom of Saudi Arabia is among top
donor countries to provide a helping hand
to all those who are in need. The total value
of aid and concessional developmental
assistances to the developing countries
provided by the Kingdom through bilatreal
and multilatreal channles reached more
than US$ 90 billion during the period from
1973 to 2007, benefiting 87 countries
worldwide, namely in Africa and Asia.
The Kingdom’s donations exceeded the
percentage set by the U.N. for donor countries
which is 7.0 percent of GDP.
The Kingdom’s efforts to support development
plans in the developing countries
are not only confined to provide assistances,
but also worked for employing its
contributions in many regional and international
development institutions in order
to support international initiatives and efforts
to solve development problems that
face these countries.
In the context of efforts to strengthen bilateral
relations, the two countries witnessed
a remarkable progress as a result of
the Summit between the Custodian of the
Two Holy Mosques King Abdullah Bin
Abdul Aziz Al-Saud, King of the
Kingdom of Saudi Arabia, and the late
former president His Excellency Roh
Moo-hyun, in Riyadh during 24-26
March, 2007, and the talks that was held
between the late Korean President and His
84 KOREA IT TIMES | October 2010

Country Report
Royal Highness Crown Prince Sultan bin
Abdul Aziz Al-Saud. Such developments
were indicators that bilateral relations
have entered a new phase of promotion
and development. Seven Memorandum of
Understandings were signed during
President Roh’s visit to the Kingdom.
The Republic of Korea is one of important
countries for the Kingdom in terms of
its economic international relations order.
As being a developing country with a useful
and impressive development experience,
as well as its international influence
as a G-20 member, and as one of important
international trade partner with the
Kingdom, Korea has acquired a unquie
experience in facing international economic
crises.
Extending bilateral investments may
lead to the strengthened political and economical
ties, and thus achieve economic
growth for both sides. Trade relations between
Saudi Arabia and the Republic of
Korea have witnessed a steady development
during the last five years which is reflected
by increasing of trade volume
reached 300 percent during that period.
The number of joint ventures reached
around 98 projects, including industrial
ones.
Lastly, I pray for Almighty God to grant
success to the leader of the renaissance
march, the Custodian of the Two Holy
Mosques Abdullah Bin Abdul Aziz Al-
Saud, King of the Kingdom of Saudi
Arabia, and His Royal Highness Crown
Prince Sultan bin Abdul Aziz Al-Saud,
may God protect them, for their tireless efforts
to promote the Kingdom to the highest
position and to make the Kingdom’s
people more happier. I may also pray for
God every success in carrying out my missions
and enhancing the distingushed between
the Kingdom of Saudi Arabia and
the friendly Republic of Korea.
Historical Site & Sightseeing
Place in Saudi Arabia
Al-Hijr (Madain Salih)
In 2008, the Archaeological Site of Al-
Hijr (Madâin Sâlih) was enlisted to the
UNESCO’s list of the world cultural heritage
as the first UNESCO’s World
Heritage property to be inscribed in Saudi
Arabia. Formerly known as Hegra it is the
largest conserved site of the civilization of
the Nabataeans south of Petra in Jordan. It
features well-preserved monumental
tombs with decorated facades dating from
the 1st century BC to the 1st century AD.
The site also features some 50 inscriptions
of the pre-Nabataean period and some
cave drawings. Al-Hijr bears a unique testimony
to Nabataean civilization. With its
111 monumental tombs, 94 of which are
decorated, and water wells, the site is an outstanding example of the Nabataeans’ architectural
accomplishment and hydraulic expertise.
Mosque in Mecca
As the city of Mecca is the holiest place in the entire Muslim world, Saudi Arabia is no
stranger to travelers. For thousands of years, pilgrims have flocked to the country to worship
at the Grand Mosque and the Kabaa shrine. The city, in the West of the country,
welcomes some two million Muslims a year, who come as part of the Hajj pilgrimage,
which makes up one of the five pillars of Islam.
www.koreaittimes.com 85

Investment Guide
Investment Guide
4. FDI Incentive - - - Continued from September issue.
Supplementary Collection of Reduced Tax
Tax reduction policies stipulated in the Tax Exemptions and Exceptions Act are only
granted during the set period of time only with certain reduction conditions met. If
such reduction conditions are not fulfilled, the reduced tax shalll be collected as stated
in the table below:
A Series Schedule
1. FDI System in Korea
1-1 Foreign Direct Investment
1-2 Foreign Investment Promotion
Act
1-3 Foreign Investment Promotion
and Control
2. FDI Procedures
2-1 Foreign Investment
Procedures
2-2 Foreign Investment Report
2-3 Post Management of Foreign
Investment
2-4 Forms
3. Corporation Establishment
4. FDI Incentive
5. FDI Related Law
86 KOREA IT TIMES | October 2010

Investment Guide
However, the collection of tax may be exempted for the following cases:
• When the registration for a foreign-invested company is cancelled due to the foreign-invested dissolution through mergers
• When capital goods that have been exempted of customs tariff etc. in their imports are used or disposed of for other purposes than their
original purposes with the approval of the Ministry of Strategy and Finance, because they are unable to be used for their original purposes
due to natural disasters and other force majeure, or due to depreciation, technological advances and other changes in economic circumstances
• When transferring shares etc. to a citizen or corporation of the Republic of Korea to open the foreign-invested company to the public under
the Securities Trade Act
• Foreign investors who have invested in industry support services or high-tech businesses assign
their held shares to a citizen or corporation of the Republic of Korea, and the Ministry of Strategy
and Finance confirms that there is no difficulty in self-producing domestically, the products or services
produced or provided by the concerned industry support services or high degree technologies
• Assigning shares etc. held by a foreign investor to a citizen or corporation of the Republic of Korea
according to other laws or government policies, with confirmation from the Ministry of Strategy
and Finance
* Additional Attachment: Tax Reduction for Foreign-Invested Companies
Other Tax Supports
▶Tax Exemption for Technology Introduction Compensation
When introducing a high technology which is key to strengthening the international competitiveness of domestic industries, the corporate
tax and income tax on the compensations that the foreigner will receive for providing the technology shall be exempted for 5
years from the first agreed date of the payment for compensation. This applies not only to foreign-invested companies, but also to purely
domestic companies, as well. The Ministry of Strategy and Finance and the Foreign Investment Deliberate Council shall go under
deliberation and notify the range of technologies (high degree technology products and their technologies) eligible for tax reduction.
The standards for such technologies are as follows:
Source : Invest KOREA
www.koreaittimes.com 87

Column
North Korea’s
Mobile Communications Service
The Launch of “Koryolink”, the North’s 3G Mobile Communications Service
Dr. Choi Seong, Professor of
Computer Science at Namseoul
University
In the past four years, mobile
phones have been off limits to
the general public in North
Korea. With the resumption of
3G mobile services, mobile
phones are now back on the
market. In 2002, North Korea
created the Northeast Asia
Telephone and Telecommunications
Co. (NEAT&T) in cooperation
with the Thai company,
Loxley. They launched
mobile communications services
which were available only in the North and utilized
Europe's GSM (Global System for Mobile Communications) and
integrated-circuit (IC) chips. However, since the 2004 the explosion
at Yongcheon station, the North Korean regime eliminated
all of the mobile communications devices that were in service at
the time. Four years later, the North's Korea Post and
Telecommuni-cations Company and Egypt's Orascom Telecom
jointly held the Inauguration Ceremony for a 3G
Communication Service on December 15th of 2008 in
Pyongyang to kick-start the mobile communications services program.
The Orascom Group which is partnering with the North in
providing the service is a household name in Egypt and considered
among the largest network operators in the Arab world. The
Orascom Group was established in 1950 and now has four affiliates
engaged in mobile communications, construction, hotels, real
estate and IT. The payments by Orascom Telecom, which has
invested heavily in the North Korean mobile telephony and construction
industries on projects which include the construction of
the Ryugyong Hotel (a 105-floor skyscraper under construction in
Pyongyang), have been guaranteed by Switzerland's UBS Bank.
Judging from Orascom Telecom's business track record in the
North Korean mobile communications industry, Orascom
Telecom has consistently and painstakingly worked to gain control
over the mobile communications networks.
In January of 2008, just six months after Korea Post and
Telecommunications Company and Orascom Telecom signed
their cooperation agreement, the construction arm of Orascom
Group announced that it would buy a stake in North Korea's
By ChoiSeong (sstar@nsu.ac.kr)
Sanwoon Cement, located near Pyongyang. Allegedly,
Orascom's investment amounted to approximately US$115 million,
the biggest private investments made in North Korea to
date. Orascom Telecom and the Korea Post and Telecommunications
Company set up a joint venture called "CHEO
Technology", which was invested jointly by Orascom Telecom
and Korea Post and Telecommunications Company at a 75:25
ratio. Orascom Telecom, a network operator that has usually
done business in the Middle East and Africa, said it would sink
nearly US$ 4 million into building a 3G (WCDMA) network in
North Korea. Back in 2008, North Korean mobile operator
Koryolink entered the mobile communications business to serve
126,000 subscribers, but demand far exceeded the company's expectations.
Therefore, Koryolink plans to secure enough mobile
phone circuits so as to serve all the people who wish to use mobile
communications services. In addition, the Choson Sinbo, a newspaper
based in Japan, reported that the number of North Korean
mobile subscribers would break the 600,000 mark by the end of
this year. That means just one year and four months after 3G mobile
carrier Koryolink started its business in December of 2008,
the number of mobile subscribers topped 120,000 as of April of
this year. The mobile communications bureau of the Chosen Post
said, "In 2009, base stations were put up throughout Pyongyang
and communications networks have been complemented. And
major highways leading to Pyongyang (e.g. Pyongyang-
Hyangsan, Pyongyang-Nampo highways), major railways sections,
and each province have been equipped with communications
networks. "In the future, more than half of the counties and
towns will have networks with the rest scheduled to be equipped
within this year" said the Chosen Post. North Korea is planning
to expand mobile connectivity to the entire nation by 2012. Those
who wish to use 3G services can go to mobile service centers
called "Bongsaso", pick up an application form and submit it with
a payment (the price of the mobile phone plus a 50 euro subscription
fee). The prices of terminals range from 110 euro to 240 euro
and some mobile devices have built-in cameras. The basic mobile
device is supplied by China's Huawei Technologies.
In the future, the 3G mobile communications service will go
beyond simple voice calls: Multimedia services such as TV
phones and high-volume, high-speed communications will be
made possible. The subscription fees, call charges and the prices
88 KOREA IT TIMES | October 2010

Toys,
Whatyourkidsneed
World Class Product
New product, Bing Bing
The Launch ceremony of the 3G mobile communications service
Toys have been friends of kids since the beginning of time.
They should be the friends who are intelligent, fun and safe, but
sometimes they are violent and hazardous. For that reason, parents
need to keep track of what is safe and what isn't. The
Ministry of Knowledge Economy has made some suggestions to
help parents find the the perfect friends for their children. At the
top of the list is Daesung Toy's Motor Series, one of the world
class products chosen by the Ministry Knowledge Economy in
2009. The Motor Series look just like real cars. Their toys are recognized
the world over as first-class plastic friction vehicle toys.
They are known for their stability and interesting and educational
functions. To be sure, the various types of cars in the Motor
Series line, which are operated by friction, are fascinating enough
to keep children's interest.
Daesung Toys (http://www.dstoy.com/) has been producing
toys with safe nontoxic ABS materials approved by the US -
FDA (The Food and Drug Administration) the company was
founded in 1998. With their production know-how, they have
gained worldwide recognition for their safety and interesting designs.
Daesung Toys designs their toys meet the needs of our children
for multilateral ways of education, in order to raise creative
ability. They strive to produce products in the belief that toys can
empower the infinite creativity in our children. Recently, the
company unveiled Bing Bing and Gears. Bing Bing fascinated
children with its movement, interesting shapes and colors.
"These are educational toys. Kids gain mathematical and scientific
ability naturally just by assembling the toy." said an official
from Daesung Toys. In fact, Bing Bing Blocks have received
many international awards, including 'Best Toy Award', and 'Dr.
Toy Winner'. Also a kid favorite like the Bing Bing, Gear stimulates
creativity in children. It contains interesting accessories including
an LED dome light, flip gear, and glow stickers. Kids can
construct anything they want by assembling different shapes of
blocks. KimYearim/ yearim@koreaittimes.com
of mobile phones will go down. On the hardware front, North
Korea aims to develop and manufacture its own hand-held mobile
phones, but at the moment, mobile phones will be imported
from foreign nations, primarily from China. For now, a new production
line is planned to be built by a joint venture company,
which was formed by foreign capital and the Chosen Post, to assemble
imported parts into finished goods. North Korea said it
would set up a nation-wide mobile communications system in order
to modernize its communication system. Building an upgraded
mobile communication system has been of great interest to
North Korean leader Kim Jong-il, so this project is expected to
gain momentum quickly. According to South Korean mobile carriers
and South Korea's Korea Communications Commission
(KCC), only senior government figures are using mobile phones
right now in the North. Yet the general public will soon get their
hands on mobile devices. As for the North Korean mobile communications
industry, getting foreign investors can be a problem.
But the real issue lies with North Korea's poor electricity grids,
which are so insufficient that anticipated high electricity demand
from maintaining network facilities and charging mobile phones
may not be met. Regardless, it is indeed very encouraging that the
North offers 3G mobile communication services to the public. I
believe that the commercialization of 3G mobile communication
services would serve as a stepping stone to North Korea's gradual
reform and market opening, which are deemed to be inevitable in
the end.
www.koreaittimes.com 89

Column
To e- or Not to e-,
that is the Problem
All technology leads to education- one obvious example is the
e-Learning Week in Korea, which takes place this year from
September 16-18. So, which will be the last parent standing to buy
a collegiate dictionary for their children? Early adopting parents
are already establishing a ubiquitous learning infrastructure for
their future babies, complete with smart phones, IPTV, and
DMB. The 3D digital textbook is is in development, along with e-
learning applications for smart phones. Convergence of IT and
education, is this really for, of, and by the students?
e-Government initiative in America
The countries who are at the forefront of e-Learning are found
to be the frontrunners of the Open Government movement. The
inauguration of Barack Obama essentially began to usher in a
new era of open and accountable E-government. On his first day
in office, Obama signed the Memorandum on Transparency and
Open Government with promises of establishing a system of
"transparency, public participation, and collaboration." Since the
new era has begun, the Obama administration has directed the
Office of Management and Budget (OMB) to issue an Open
Government Directive, establishing several important government
flagship initiatives. The Department of Defense implemented
Virtual Lifetime Electronic Record, a groundbreaking electronic
health data sharing solution. Such a standardized exchange
of information strives to support America's service members and
veterans of the armed forces. The wave of the Open Government
Directive also hit the Department of Education. ED Data
Express has been newly designed to improve the public's ability to
access and explore high value state-level data collected by the
Department's Office of Elementary and Secondary Education
(OESE).
School of Nursing Pioneers Use of Smart Phones
A laptop for every students
Wave of e-Government and e-Education
in South Korea
South Korea has been ranked number one with an E-government
development index of 0.8785 in 2010. Adhering to principles
of efficiency and transparency of public participation, the
Korean government has a firmly established standardized business
system. This system includes the Hometax system, which allows
the public to access information on tax activities such as filing,
billing, and payment. Maeng, Hyung Kyu, the Minister of
Public Administration and Security (MOPAS) said recently,
"The Ministry aims to devise the right tools and policy approaches
to build a performance-oriented government system to keep
pace with the rapidly changing administrative environment."
South Korea is at the forefront of e-Learning Government, as
well. In 2001 for instance, the Ministry of Education and Human
Resource Development (MOEHRD) passed the 'Cyber
University Foundation Law.' By 2004 some seventeen Cyber universities
were up and running. By 2006 over half of all four year
colleges and universities, particularly those with 10,000+ student
enrollments were offering e-learning courses.
90 KOREA IT TIMES | October 2010

Column
E-learning progress
Electronically supported learning comes in many forms. A
wide variety of educators and schools use a broad range of tools
to enhance the classroom experience and education as a whole.
Here, this reporter will introduce three programs in which are
widely used in educational institutions around the globe.
• Wikispaces: A wiki is a page or collection of Web pages, enabling
anyone to contribute or modify content on the Internet. In other
words, a wiki is a virtual content management program where
anyone accessing the content can upload and exchange a range of
documents, files and videos. Adam Frey, one of the founders of
Wikispaces (a type of Wiki platform) highlights the educational value
of Wikispaces, "It's great for schools obviously as there are
endless groups in school, classrooms, clubs, study teams, faculty
groups, etc who need simple ways to work together. Anyone in the
organization can use Wikisapces to do their work in a connected
way.
• Edline: Edline, a Learning Manage-ment System (LMS) is used in
all 50 U.S. states and in over 70 countries globally. Its purpose? It's
pretty straightforward: instructors can upload tests, projects, assignment,
class syllabus, and progress reports. Edline is an important
tool in promoting parental involvement, supporting teachers,
and engaging the learning community.
• Blackboard Learning System: Blackboard is a virtual learning environment.
Its purposes are to add online elements to courses traditionally
taught in a traditional classroom setting and to develop
completely online courses. It has become a helpful tool in delivering
learning content, engaging learners, and measuring their performance.
(Grade Quick included)
The Taft's teachers are able to insure that every voice is heard and that every
perspective is valued and respected.
To e- or not to e-
Despite the rapidly developing technology in the arena of E-
Learning, prestigious schools in America continue to hold traditional
learning methods in high regard. For these schools, traditional
methods of education are believed to be a better way to promote
the true meaning of "open education" where the atmosphere
encourages the students to "interact" with the teachers. The
Taft School, a leading national coeducational boarding school in
Watertown, Connecticut has not adapted any of the e-learning
systems described above. Mr. Macmullen, the headmaster of Taft
stated, "Schools just cannot assume the benefits of technology.
The application of technology, at all costs, must accelerate learning.
Schools must use technology in a visionary and strategic approach
to school campus." Macmullen further states, "At an institution
like Taft, one is given a certain amount of independence.
There is no need for programs such as Edline, because it should
be left as the students' responsibility to actively ask teachers to
evaluate their performance." There are, of course, fervent advocates
of technologically-based learning in classrooms. Most notable
is the Korea International School, a co-educational international
school located in Gyeonggi Province. KIS has already implemented
a one-to-one laptop program, which "represents the ultimate
in technology infusion." The school sees the "introduction
of [such] program as a paradigm shift in how instruction is delivered."
Not surprisingly, KIS makes full use of Edline and arranges
frequent parent-teacher conferences in virtual space based on daily
reports of students' performance on homework assignments,
projects, tests, and grades. Learning Management System, however,
is placing a greater responsibility on the teachers to serve the
students as, in effect, a perfect "secretary". The thinking is that future
generation students won't be responsible for keeping a record
of assignments in a homework log because they will be typed
neatly for them on Wikispaces. Parents won't ever have to ask
their children about the current status of their grades because they
will be able to log onto Edline and check for themselves when
ever they like. With a smart phone, parents can immediately send
an e mail or text message to their child's teacher at the moment
when a question arises. Therefore, ubiquitous education cannot
be achieved without ubiquitous teachers. So to what degree
should a government consider development of e-Education?
Students in Wonderland
Having a 3D image of an oak tree on page 3 of a digital biology
textbook, would this be a distraction or a great visual aid for students?Performing
a virtual dissection on a pig through simulation
software, would this eco-friendly, not to mention animal-friendly,
solution be better for students in terms of education itself? Many
wondering voices of parents have been shared at the site of e-
Learning Week. As opposed to applying advanced technology to
educational fields, government should set a clear purpose for e-
Learning. As the ultimate goal of e-Government is to encourage
citizen participation in problem solving, the question of to what
extent are we going to allow the merge of technology in education
must be examined, in order to establish effective guidelines.
Andrew Yoo / infor@koreaittimes.com
www.koreaittimes.com 91

Column
E-learning progress
Electronically supported learning comes in many forms. A
wide variety of educators and schools use a broad range of tools
to enhance the classroom experience and education as a whole.
Here, this reporter will introduce three programs in which are
widely used in educational institutions around the globe.
• Wikispaces: A wiki is a page or collection of Web pages, enabling
anyone to contribute or modify content on the Internet. In other
words, a wiki is a virtual content management program where
anyone accessing the content can upload and exchange a range of
documents, files and videos. Adam Frey, one of the founders of
Wikispaces (a type of Wiki platform) highlights the educational value
of Wikispaces, "It's great for schools obviously as there are
endless groups in school, classrooms, clubs, study teams, faculty
groups, etc who need simple ways to work together. Anyone in the
organization can use Wikisapces to do their work in a connected
way.
• Edline: Edline, a Learning Manage-ment System (LMS) is used in
all 50 U.S. states and in over 70 countries globally. Its purpose? It's
pretty straightforward: instructors can upload tests, projects, assignment,
class syllabus, and progress reports. Edline is an important
tool in promoting parental involvement, supporting teachers,
and engaging the learning community.
• Blackboard Learning System: Blackboard is a virtual learning environment.
Its purposes are to add online elements to courses traditionally
taught in a traditional classroom setting and to develop
completely online courses. It has become a helpful tool in delivering
learning content, engaging learners, and measuring their performance.
(Grade Quick included)
The Taft's teachers are able to insure that every voice is heard and that every
perspective is valued and respected.
To e- or not to e-
Despite the rapidly developing technology in the arena of E-
Learning, prestigious schools in America continue to hold traditional
learning methods in high regard. For these schools, traditional
methods of education are believed to be a better way to promote
the true meaning of "open education" where the atmosphere
encourages the students to "interact" with the teachers. The
Taft School, a leading national coeducational boarding school in
Watertown, Connecticut has not adapted any of the e-learning
systems described above. Mr. Macmullen, the headmaster of Taft
stated, "Schools just cannot assume the benefits of technology.
The application of technology, at all costs, must accelerate learning.
Schools must use technology in a visionary and strategic approach
to school campus." Macmullen further states, "At an institution
like Taft, one is given a certain amount of independence.
There is no need for programs such as Edline, because it should
be left as the students' responsibility to actively ask teachers to
evaluate their performance." There are, of course, fervent advocates
of technologically-based learning in classrooms. Most notable
is the Korea International School, a co-educational international
school located in Gyeonggi Province. KIS has already implemented
a one-to-one laptop program, which "represents the ultimate
in technology infusion." The school sees the "introduction
of [such] program as a paradigm shift in how instruction is delivered."
Not surprisingly, KIS makes full use of Edline and arranges
frequent parent-teacher conferences in virtual space based on daily
reports of students' performance on homework assignments,
projects, tests, and grades. Learning Management System, however,
is placing a greater responsibility on the teachers to serve the
students as, in effect, a perfect "secretary". The thinking is that future
generation students won't be responsible for keeping a record
of assignments in a homework log because they will be typed
neatly for them on Wikispaces. Parents won't ever have to ask
their children about the current status of their grades because they
will be able to log onto Edline and check for themselves when
ever they like. With a smart phone, parents can immediately send
an e mail or text message to their child's teacher at the moment
when a question arises. Therefore, ubiquitous education cannot
be achieved without ubiquitous teachers. So to what degree
should a government consider development of e-Education?
Students in Wonderland
Having a 3D image of an oak tree on page 3 of a digital biology
textbook, would this be a distraction or a great visual aid for students?Performing
a virtual dissection on a pig through simulation
software, would this eco-friendly, not to mention animal-friendly,
solution be better for students in terms of education itself? Many
wondering voices of parents have been shared at the site of e-
Learning Week. As opposed to applying advanced technology to
educational fields, government should set a clear purpose for e-
Learning. As the ultimate goal of e-Government is to encourage
citizen participation in problem solving, the question of to what
extent are we going to allow the merge of technology in education
must be examined, in order to establish effective guidelines.
Andrew Yoo / infor@koreaittimes.com
www.koreaittimes.com 91

Festival Eve
fri,
Art Fireworks Show

How to...
Don't Look Now, But You Need a Pro
How to Separate the Wheat From the Chaff When Looking for an Information Security
Professional
On the way to the office
one morning, one of your
company's employees sees a
USB thumb drive digital media
storage device laying on
the ground near the front
door of your company's office
building. He picks it up
and takes it to his office. He
boots up his company computer
and inserts the drive into
a USB port, so that he can
see what is on it. He thinks
“Maybe that way I can figure
out who it belongs to and return
it to its rightful owner.”
As he starts to browse the
files on the thumb drive. He
notices a folder that is called “company financials”. He clicks on
the folder and inside sees a file called “company salaries”. His curiosity
gets the better of him and he clicks on the file.
At this point a Trojan horse application that is embedded in the
document starts collecting all of the email addresses on the computer.
Next, it sends a malicious program to all of the addresses
that it finds. It harvests any passwords that are stored on the computer
and sends them back to the bad guy who left the thumb drive
on the ground outside the the front door of your company
building. When the addressees that were found on the first victim's
computer receive the malicious email that was send by the
Trojan from your employee's email address, they open it to see
what he has to say. The message says “click on this link to see pictures
of the company Christmas party.” They click on the link
and the malicious application starts harvesting their passwords
and sending a copy of the malicious email to everyone in their address
book. The flood of activity brings your corporate network to
a screeching halt. Your IP phones stop working and your call center
is out of business, not to mention the fact that the bad guy has
received more passwords than he knows what to do with.
Eventually the infected machines are taken off of the network and
communication is restored. Later that day, an employee in HR
sends a document that contains confidential company information
regarding a problematic
situation that has arisen, due
to some derogatory terms
that were use by an executive
of the company, to an attorney
who the company had
retained for consultation.
Because the email and the
document are not encrypted
by the corporate email system,
the confidential data is
sent in the clear. There is a
disgruntled former employee
who is using hacker tools to
monitor all of the data that
leaves your network bound
for the Internet. He harvests
the confidential data and
posts it on a popular web site. The media picks the story up and
the cat is out of the bag. Now you have a publicity nightmare on
your hands. Calls start coming in from the board of directors.
They say that they are going to recommend an audit to assess the
state of the company's information handling practices. The bad
day gets worse. About that time, a company analyst is updating
the the enterprise database. She is copying and pasting data from
a spreadsheet into fields in the database. She gets a call from her
sister who is asking for their grandmother's recipe for Ukrainian
borsch. The analyst digs around in her files and finds grandma's
recipe. She copies and pastes it in to an email and sends it to her
sister. When she goes back to work on the database, she accidentally
pastes the recipe into one of the fields. The recipe is very long
and has some Cyrillic characters in it. The database, because error
checking is not enabled, becomes corrupt, due to the volume of
data and Cyrillic characters that it doesn't know how to parse.
It doesn't take long before the analyst's supervisor figures out
that the database is corrupt and calls the server manager with a request
to restore the database from a backup. After some time has
passed, the backup is located and restored to the server. Users try
to access the data to no avail. It turns out that the most recent
back up is bad. The next available good back up is a month old.
That means that all the data that was entered in the last month
94 KOREA IT TIMES | October 2010

How to...
has to be reentered. You have to hire temps to come in and do the
work, meanwhile no one has access to the data. Will this day ever
end? If you had an Information Assurance (IA) or Information
Security program, then user awareness training might have prevented
the first guy from inserting the thumb drive into his computer.
Awareness training and a good security architecture might
have prevented the employee in HR form sending out unencrypted
confidential data or the former employee from intercepting it.
A robust back up strategy and routine vulnerability assessments
for the database could have saved the inconvenience of manually
updating the restored database. Did you say that auditors are
coming to check on information
handling policy compliance?
Clearly you need an
Information Assurance (IA)
professional to establish your
IA program and keep it up and
running. But where do you
find one and then how do you
know if he or she is any good?
If you run a job vacancy announcement,
you are likely to
receive the resumes of every
hacker wannabe, reformed
script-kiddie and junior James
Bond within the commuting
area. They will try to impress
you with tales of their exploits
in the underworld of computer
hackery. Intermingled with the
resumes of the these ill qualified
aspiring cyber-warriors, will be a handful resumes from true
IA professionals. But how can one tell them apart? That's where
the (ISC)² comes in.
The International Information Systems Security Certification
Consortium, Inc., or (ISC)² , headquartered in the United States
and with offices in London, Hong Kong and Tokyo, is the global,
not-for-profit leader in educating and certifying information assurance
professionals throughout their careers. They are recognized
for Gold Standard certifications and world class education
programs. In November of 1988, “The Consortium” was formed
among several professional organizations to create a global information
security certification process for professionals and address
the need for a standardized curriculum for the burgeoning profession.
A series of strategy and planning meetings were held at
Idaho State University and in Salt Lake City, Utah in the US.
By 1992 the consortium had finalized creation of what is
known as the Common Body of Knowledge, or the CBK for
Information Security Professionals. The CBK refers to the ten
“domains” of information assurance, which include Access
Control, Application Development Security, Business
Continuity and Disaster Recovery Planning, Cryptography,
Information Security Governance and Risk Management, Legal,
Regulations, Investigations and Compliance, Operations
Security, Physical (Environmental) Security, Security
Architecture and Design, and Telecommunications and Network
Security. The (ISC)² has a number of certification programs
where candidates are qualified at various stages in the development
of their Information Assurance careers. At the end of the
bad day described above, the cert holder that you are looking for
is the Certified Information Systems Security Professional, or
CISSP. The (ISC)² has established
criteria for becoming a
candidate for the certification,
which includes completion of
at least five full years of experience
in information security /
assurance and sponsorship by
someone who is already a CIS-
SP.
Once accepted as a candidate,
certification requires successful
completion of a 250
question written test of the
candidates knowledge of the
CBK, which must be completed
within six hours. Most professionals
prepare for approximately
six months prior to taking
the exam. The pass / fail
rate is about 70 percent.
Today, there are approximately
60,000 CISSPs worldwide. Just because a person has the CIS-
SP certification doesn't mean that they are an expert in all ten domains,
or any of them for that matter. In fact, that is one of the
knocks on the program. They say that the certification requires
understand these topics in a way in which a river might be described
– a mile wide and a foot deep. In other words, in order to
pass the exam a person has to have a broad knowledge of the concepts,
but it does not require deep knowledge in any in order to
pass. It's this writers experience that the person you select to implement
your IA program should at least be an expert in one of
the domains and the more the better.
Obviously, there are a great many factors that one must consider
when hiring an employee. The CISSP certification isn't perfect,
but with all things being equal, pick the person who has those initials
after their name, as opposed to the one that doesn't.
Robert E. Weimer / bob@koreaittimes.com
www.koreaittimes.com 95