Korey Kay / Our Feminine Side - Korey Kay & Partners

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The Stuart Weitzman Story: <strong>Korey</strong> <strong>Kay</strong> was hired by Stuart Weitzman (the person) to position Stuart Weitzman (the shoes) and advertise Stuart Weitzman (the flagship store). The retail advertising was so successful, we were given the mission of creating a magazine campaign to establish Stuart Weitzman (the brand). With an eye toward global expansion, we came up with a concept that drew upon the international language of pictures to tell the story. The campaign launched with the first 16” x 21” poster ever to appear in a magazine. The series bonds the designer to his upscale customers in one significant area — their obsession with shoes. Each ad depicts another view of the world as seen by Stuart Weitzman, where something always seems to be in the shape of a shoe. These offbeat series, directed to be “strictly image” by Stuart Weitzman (the designer), did something which was unanticipated by Stuart Weitzman (the businessman). They helped him expand to 70+ stores from Athens to Zapopan. 13
S mall space newspaper. 14
Page 2 and 3: Once upon a time, every cosmetic ad
Page 4 and 5: The campaign was so successful that
Page 6 and 7: Korey Kay turned that around, posit
Page 8 and 9: Then Halston’s resurgence called
Page 10 and 11: Our success with Halston also broug
Page 12 and 13: Korey Kay hasn’t won all of its a
Page 16 and 17: The world according to Stuart Weitz
Page 28: Contact Allen Kay, CEO, 212-463-592

Korey Kay / Our Feminine Side - Korey Kay & Partners

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