Korey Kay / Our Feminine Side - Korey Kay & Partners

More documents

Recommendations

Info

Then Halston’s resurgence called for a new signature scent. And we were back to woman one. 6
The success of Halston attracted another renowned designer to <strong>Korey</strong> <strong>Kay</strong>. Oscar de la Renta. He hired us to introduce his new signature fragrance to the world. The perfume bottle had its own remarkable signature: a Lalique crystal flower stopper. We joined several of the crystals to form a necklace. And used it as the focal point of the introductory ad. The headline expressed Mr. de la Renta’s love and respect for women. “Experience the power of femininity.” Following in Halston’s footsteps, Oscar’s new entry won The Fragrance Foundation award for Best Fragrance Introduction of the Year. 7
Page 2 and 3: Once upon a time, every cosmetic ad
Page 4 and 5: The campaign was so successful that
Page 6 and 7: Korey Kay turned that around, posit
Page 10 and 11: Our success with Halston also broug
Page 12 and 13: Korey Kay hasn’t won all of its a
Page 14 and 15: The Stuart Weitzman Story: Korey Ka
Page 16 and 17: The world according to Stuart Weitz
Page 28: Contact Allen Kay, CEO, 212-463-592

Korey Kay / Our Feminine Side - Korey Kay & Partners

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?