Korey Kay / Our Feminine Side - Korey Kay & Partners
Korey Kay / Our Feminine Side - Korey Kay & Partners
Korey Kay / Our Feminine Side - Korey Kay & Partners
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We took the experience we gained working on<br />
brands that ranged from Alexandra de Markoff to Yves St.<br />
Laurent with us when we founded <strong>Korey</strong> <strong>Kay</strong> & <strong>Partners</strong>.<br />
And it served our beauty and fashion clients well.<br />
When Halston Fragrances hired our newly-formed<br />
agency, trade papers labeled Halston as “an endangered<br />
species.”<br />
Taking on the challenge to rejuvenate the brand,<br />
we created a campaign giving the fragrance a naughty<br />
but nice air. (What could be naughtier than “original sin”<br />
or nicer than an apple a day? Available to all at Halston<br />
fragrance counters.)<br />
The first year’s effort reversed Halston’s annual sales<br />
results from -5.4% to +7%. And won the award for the Best<br />
Fragrance Revival from The Fragrance Foundation.<br />
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