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Untitled - David Kronemyer

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INNOVATIVf, MARKETING GIVING GLOBAL CAPABILITY<br />

in the rentaVretail o{ consumer electronics and<br />

consumer durables, and the retailing of recorded<br />

music.<br />

'Exponsion continues in all our businesses: we ore<br />

consta.ntly looking for grcwth or arquisition<br />

opportunities utorldu:ide.In the nnxt fne years wv<br />

are aimingfor at least half our eamings to comn<br />

from outsid.e the UK. Already, uith neorly 3,000<br />

stores a,round. the world,we a.rc the world\ Leoninq<br />

renter/retailer. Rentol operatiorc now extentJ to<br />

17 counties. Acquiing Rent-A-C,enter brought the<br />

soug!.ttfter brealtthrough in Ameica and. its<br />

strong performanrc will hclp w to meet our growth<br />

objectioes.<br />

'We uirnally doublcil profx sirce 1984 $,<br />

applying professional marketing te dtniEtes<br />

th.roughnut our businesses, b1, explniting oul<br />

world.wide purdusi;ng pu:er, and lry rigid cost<br />

controls.These measures, together with our<br />

simplif.ed, mntagement structures and, d.ecentralised.<br />

field<br />

oper atinrc responding imagirntiuely<br />

to laca.l. market uaiation,Iune ennbled us n mnke<br />

th* mnst of our world strength and bing about 1<br />

big improuem.ens in our proftability.' I<br />

::Hil::'JilLi'",0,,o"*wasmadein J u^ .[*"***<br />

<br />

the UK market. All the UK rental companies again<br />

reported increases in market share and<br />

significandy improved levels of customer retentiono<br />

so that the UK rental assets showed marginal<br />

grorth {or the first time in recent years. A major<br />

decentralisation programme to improve the<br />

operating companies' responses to the marketplace<br />

and customer requirements has eliminated<br />

duplication o{ functions, shortened lines o{<br />

communication and given staff at local level<br />

greater job satisfaction through greater<br />

responsibility. High levels of investment in new<br />

rental assets and shops continued with over<br />

9180 million invested in 1987/8.<br />

"

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