Untitled - David Kronemyer
Untitled - David Kronemyer
Untitled - David Kronemyer
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INNOVATIVf, MARKETING GIVING GLOBAL CAPABILITY<br />
in the rentaVretail o{ consumer electronics and<br />
consumer durables, and the retailing of recorded<br />
music.<br />
'Exponsion continues in all our businesses: we ore<br />
consta.ntly looking for grcwth or arquisition<br />
opportunities utorldu:ide.In the nnxt fne years wv<br />
are aimingfor at least half our eamings to comn<br />
from outsid.e the UK. Already, uith neorly 3,000<br />
stores a,round. the world,we a.rc the world\ Leoninq<br />
renter/retailer. Rentol operatiorc now extentJ to<br />
17 counties. Acquiing Rent-A-C,enter brought the<br />
soug!.ttfter brealtthrough in Ameica and. its<br />
strong performanrc will hclp w to meet our growth<br />
objectioes.<br />
'We uirnally doublcil profx sirce 1984 $,<br />
applying professional marketing te dtniEtes<br />
th.roughnut our businesses, b1, explniting oul<br />
world.wide purdusi;ng pu:er, and lry rigid cost<br />
controls.These measures, together with our<br />
simplif.ed, mntagement structures and, d.ecentralised.<br />
field<br />
oper atinrc responding imagirntiuely<br />
to laca.l. market uaiation,Iune ennbled us n mnke<br />
th* mnst of our world strength and bing about 1<br />
big improuem.ens in our proftability.' I<br />
::Hil::'JilLi'",0,,o"*wasmadein J u^ .[*"***<br />
<br />
the UK market. All the UK rental companies again<br />
reported increases in market share and<br />
significandy improved levels of customer retentiono<br />
so that the UK rental assets showed marginal<br />
grorth {or the first time in recent years. A major<br />
decentralisation programme to improve the<br />
operating companies' responses to the marketplace<br />
and customer requirements has eliminated<br />
duplication o{ functions, shortened lines o{<br />
communication and given staff at local level<br />
greater job satisfaction through greater<br />
responsibility. High levels of investment in new<br />
rental assets and shops continued with over<br />
9180 million invested in 1987/8.<br />
"