Regional Formation 2012,1 - KlaipÄdos universitetas
Regional Formation 2012,1 - KlaipÄdos universitetas
Regional Formation 2012,1 - KlaipÄdos universitetas
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KLAIPĖDA UNIVERSITY<br />
SOCIAL SCIENCE FACULTY<br />
REGIONAL FORMATION<br />
AND<br />
DEVELOPMENT STUDIES<br />
(Human Resources – the Main Factor of <strong>Regional</strong> Development)<br />
Journal of Social Sciences<br />
No. 1 (6)<br />
Klaipėda, <strong>2012</strong>
<strong>Regional</strong> <strong>Formation</strong> and Development Studies<br />
(Human Resources – the Main Factor of <strong>Regional</strong> Development)<br />
Klaipėda University<br />
Social Science Faculty<br />
Scientific Editor<br />
Assoc. Prof. Dr. Antanas Bučinskas Klaipėda University (Lithuania)<br />
Deputy of scientific editor<br />
Prof. Dr. Ligita Šimanskienė Klaipėda University (Lithuania)<br />
Editorial board:<br />
Assoc. Prof. Dr. Ciprian Beniamin Benea University of Oradea (Romania)<br />
Prof. Habil. Dr. Remigijus Čiegis Vilnius University (Lithuania)<br />
Prof. Dr. Larisa Emeljanova I. Kant Federal University (Russia Federation)<br />
Assoc. Prof. Dr. Sebastian Gadal University of Versailles Saint Quentin en Yvelines (France)<br />
Prof. Dr. Hilmar Þór Hilmarsson University of Acureyri (Iceland)<br />
Prof. Dr. Vytautas Juščius Klaipėda University (Lithuania)<br />
Prof. Dr. Jose Manuel Lasierra Zaragoza University (Spain)<br />
Prof. Dr. Vaidutis Laurėnas Klaipėda University (Lithuania)<br />
Prof. Habil. Dr. Tadeusz Palmowski Gdansk University (Poland)<br />
Assoc. Prof. Dr. Romana Provazniková Pardubice University (Czech Republic)<br />
Prof. Habil. Dr. Bronislaw Sitek Alicide De Gasperi University (Poland)<br />
Prof. Dr. Biruta Sloka Latvia University (Latvia)<br />
Assoc. Prof. Dr. Eduardas Spiriajevas Klaipėda University (Lithuania)<br />
Prof. Dr. Rimantas Stašys Klaipėda University (Lithuania)<br />
Prof. Habil. Dr. Gerhard Strohmeier Alpen-Adria Universitat Klagenfurt (Austria)<br />
Prof. Habil. Dr. Stasys Vaitekūnas Klaipėda University (Lithuania)<br />
Prof. Habil. Dr. Povilas Zakarevičius Vytautas Magnus University (Lithuania)<br />
Lithuanian language editor: Vilma Urbonavičiūtė (Lithuania)<br />
Layout: Karolis Saukantas (Lithuania)<br />
Cover design: Vilhelmas Giedraitis (Lithuania)<br />
The first number was published in 2007.<br />
There are 3 annual volumes in Lithuanian, English languages.<br />
The first numbers of journal were included in EBSCO Publishing Business Source Complete databases<br />
(http://www.ebscohost.com/titleLists/bth-journals.pdf.).<br />
Address:<br />
Herkaus Manto g. 84, LT-92294 Klaipėda, Lietuva, tel. (370 46) 39 88 95, fax (370 46) 39 89 99<br />
Internet address: http://www.ku.lt/leid<br />
© Klaipėda University, <strong>2012</strong><br />
© Social Science Faculty, <strong>2012</strong><br />
Every paper is revised by two reviewers<br />
ISSN 2029-9370
PREFACE<br />
This journal seeks to invite scientist from social sciences to discuss about problems in regional development.<br />
The important direction in regional development is – social, economic and development problems<br />
in borderlines; so here a very important line is dispose of researches and frame of proposals for sustainable<br />
development in borderlines. The new scientific theme remains the same important scientific and practical direction<br />
– problems of regional development. Organizations management determines different regional development,<br />
therefore corporate social responsibility and studies of small and medium – sized organizations are<br />
like the main engine of regional development, also are very important for sustainable regional development<br />
and timely. Journal is turned to change title to more clear description about basic problem in our region “<strong>Regional</strong><br />
<strong>Formation</strong> and Development Studies”. This was decided at Klaipėda University Senate (2011 05 06<br />
Nr. 11-55). We hope that these changes will encourage social sciences scientists to do more researches in this<br />
field and to have also practical value to region.<br />
Deputy of scientific editor<br />
Prof. Dr. Ligita Šimanskienė (Klaipėda University, Lithuania)<br />
PRATARMĖ<br />
Žurnalas siekia pakviesti socialinės srities mokslininkus diskutuoti apie problemas, kurių kyla regionuose.<br />
Svarbi regionų vystymosi kryptis – pasienio regionų socialinės, ekonominės ir plėtros problemos. Šia<br />
kryptimi atliekami tyrimai, pateikiama pasiūlymų, kaip darniai vystyti pasienio regionus. Nevienodą regionų<br />
išsivystymą lemia organizacijų valdymas, todėl įmonių socialinės atsakomybės, smulkaus ir vidutinio dydžio<br />
organizacijų tyrimai, kaip pagrindinis darnaus regionų vystymo variklis, yra svarbūs ir savalaikiai. Žurnalas<br />
siekia išgryninti tematiką, todėl keičiamas pavadinimas: „Regionų formavimo ir plėtros studijos“. Tai<br />
nuspręsta Klaipėdos universiteto Senate (2011 05 06 Nr. 11-55). Tikimės, kad šie pokyčiai paskatins socialinių<br />
mokslų mokslininkus atlikti daugiau tyrimų šia tematika, kartu suteiks praktinę vertę regionų vystymuisi.<br />
Redaktoriaus pavaduotoja<br />
Prof. dr. Ligita Šimanskienė (Klaipėdos <strong>universitetas</strong>, Lietuva)<br />
3
TURINYS<br />
Angelija Bučienė<br />
The Shrinking Rate of Utilised Agricultural Land and its Components<br />
in the Baltic Sea Region Countries / 6<br />
(Naudojamų žemės ūkio naudmenų ir jų komponentų mažėjimo tempai Baltijos regiono šalyse) / 14<br />
Trung Quang Dinh, Hilmar Þór Hilmarsson<br />
What Are the Economic Justifications for the Existence of Export Credit Agencies<br />
and How Can They Facilitate Cross Border Trade to Emerging Market Economies? / 15<br />
(Ekonominės eksporto kreditų agentūrų egzistavimo prielaidos, jų galimybės paskatinti<br />
užsienio prekybą su kylančiomis rinkos ekonomikomis) / 25<br />
Anna Belova<br />
International Cooperation of Border Settlements in Strategies for Development<br />
of Small and Semi-Medium Cities: Case-Study of Kaliningrad Region (Russian Federation) / 26<br />
(Tarptautinis pasienio gyvenviečių bendradarbiavimas mažų ir vidutinių miestų<br />
vystymo strategijose: Kaliningrado srities pavyzdys (Rusijos federacija)) / 35<br />
Jaroslav Dvorak<br />
Sustainability of Evaluation Function in Lithuanian Public Administration / 36<br />
(Vertinimo funkcijos tvarumas Lietuvos viešajame administravime) / 46<br />
Gražina Jatuliavičienė, Marija Kučinskienė<br />
Export Promotion Changes of Sme’s for Export Expansion Directions Development in Lithuania / 47<br />
(Smulkaus ir vidutinio verslo įmonių eksporto skatinimo pokyčiai Lietuvoje, eksporto plėtros kryptys) / 59<br />
Janis Kleperis, Ilze Dimanta, Justs Dimants, Biruta Sloka<br />
Lessons from Teaching Renewables: Domestic and Cross-Border Education Action – Latvian Solar Cup / 60<br />
(Atsinaujinančių išteklių pamokos: vietinių ir kitų šalių moksleivių mokymas – Latvijos „Saulės taurė“) / 66<br />
Valentyna Oleynik, Sergii Iaromenko<br />
Problems and Prospects of Development of Green Rural Tourism in Ukraine / 67<br />
(Žaliojo kaimo turizmo Ukrainoje plėtros problemos ir galimybės) / 73<br />
Janis Paiders, Juris Paiders<br />
Quantitative Measurement of Cross-Border Interactions (Example of Africa) / 74<br />
(Kiekybinis pasienio sąveikos matavimas (Afrikos pavyzdys)) / 81<br />
Liudmila Parfenova, Andrei Pugachev, Vytautas Juščius<br />
Stimulation of Innovative-Investment Process: World Experience / 83<br />
(Inovatyvaus investavimo proceso skatinimas: pasaulinė patirtis) / 92<br />
Gintarė Pociūtė<br />
The Problem of Klaipėda Region Peripherality / 93<br />
(Klaipėdos regiono periferiškumo problema) / 103<br />
Ilmars Purinsh, Toms Reizinsh, Girts Braslinsh, Natalja Svitlika<br />
Decision-Making Process in Credit Grantig / 104<br />
(Sprendimų priėmimo procesas teikiant kreditus) / 113<br />
Arnaud Serry<br />
Circulation at Russian-Baltic States Boundary: a Cut and a Seam / 114<br />
(Cirkuliacija Rusijos ir Baltijos šalių pasienyje: apribojimai ir sandūra) / 123<br />
4
Eduardas Spiriajevas<br />
Hindrances and Suggestions for Sustainable Development of Lithuanian Coastal Strip (Zone) / 125<br />
(Lietuvos pajūrio juostos darnios plėtros kliuviniai ir pasiūlymai, kaip jų išvengti) / 136<br />
Ligita Šimanskienė, Darius Burgis, Diana Līduma, Māra Zeltiņa<br />
Verslo bendradarbiavimas Klaipėdos regiono ir Latvijos pasienyje / 137<br />
(Business cooperation in the cross-border of Klaipeda region and Latvia) / 145<br />
Rasa Viederytė, Giedrė Strakšienė<br />
Practice of Cross Border Cooperation in Capacity Building Project:<br />
Ensuring Sustainable Development / 147<br />
(Tarptautinio bendradarbiavimo praktika gebėjimų ugdymo projekto atveju: ilgalaikės plėtros<br />
užtikrinimas) / 159<br />
Daiva Viningienė<br />
Darbuotojų darbo motyvacijos ir pasitenkinimo darbu sąsajos / 161<br />
(Employees Relationship between Work Motivation and Job Satisfaction) / 169<br />
Jekaterina Vozņuka<br />
Place Marketing Strategy of Latgale Region Development / 171<br />
(Latgalos regiono vietos rinkodaros strategija) / 182<br />
Vytautas Jonas Žilinskas, Jelena Dementjeva<br />
Lietuvos inovacinės veiklos tendencijos ir tobulinimo galimybių analizė Europos Sąjungos kontekste / 183<br />
(Lithuanian Innovation Activity Trends and Analysis of Opportunities for Improvement in the Context of<br />
the European Union) / 192<br />
Aurimas Župerka, Erika Župerkienė<br />
Studentų verslumo ugdymo tyrimas Vakarų Lietuvos regione / 195<br />
(Research of Students’ Entrepreneurship Education in West Lithuanian region) / 207<br />
5
Angelija Bučienė<br />
THE SHRINKING RATE OF UTILISED AGRICULTURAL LAND AND ITS COMPONENTS IN THE BALTIC SEA REGION COUNTRIES<br />
THE SHRINKING RATE OF UTILISED AGRICULTURAL LAND<br />
AND ITS COMPONENTS IN THE BALTIC SEA<br />
REGION COUNTRIES<br />
Angelija Bučienė 1<br />
Klaipėda University (Lithuania)<br />
ABSTRACT<br />
The temporal and spatial changes of land use are important while studying the rural landscapes on both the regional-geographical and environmental<br />
scales. In the Baltic Sea region with nine countries (including Russian Federation, represented by Kaliningrad oblast, the utilised<br />
agricultural land (UAL) makes about 34 % of total region area on the average. The current research revealed the trends of different shrinking<br />
rate of UAL in nine studied countries from 1993 to 2008: it varied within the range between 3 % in Denmark and 43 % in Estonia. Research<br />
focus was given to the changes in ratio between arable land and area under meadows and pastures: it increased from 6.5 to 10.9 during 15<br />
years period (1993–2008) on the average, that shows the increase in land use and farming intensity even the UAL area was shrunk.<br />
KEY WORDS: utilised agricultural land, arable land, meadows and pastures, shrinking rate.<br />
JEL codes: Q 16, Q 15.<br />
Introduction<br />
Agriculture is shaping most of the European landscapes and it is diverse, ranging from intensively farmed<br />
monocultures that put heavy pressure on the environment, to extensively farmed semi-natural areas creating<br />
much less pressure (Mücher, Wascher, 2007: 38). One of the problems is land abandonment, which is already<br />
a common phenomenon in regions where agricultural productivity is relatively low (Baldock et al., 1996). The<br />
shrinking of agricultural land is natural, where agriculture is becoming less important as economic activity, or<br />
where the soils are less favored, either the urbanisation level is high. However when looking from the world<br />
perspective, the agricultural land resources in many areas of our Planet are limited, the recent agricultural land<br />
is particularly important to be utilised as much as the soil fertility allows. The situation is particularly worrying<br />
in the central and Eastern Europe, where political and economic change has negatively affected the conditions<br />
for farming (EEA, 2004). This is evident in the south-eastern Baltic sea coast region too: during the last 20 years<br />
the farming has experienced tremendous changes after the collapse of Soviet Union in 1991 and during the<br />
transition to market economy period in Estonia, Latvia, Lithuania, Kaliningrad oblast of Russian Federation<br />
(RF), Poland and Eastern Germany (Korneevets, 1997: 23; Bučienė, 2002: 15; Dobele, 2004: 34; Contemporary<br />
changes…, 2008: 7, 21; Agriculture, Fisheries, <strong>2012</strong>: 3; Vinokurov, 2007: 120–122; Celevaja programma...,<br />
2006: 51–52). New membership in EU has made the impact on the farming and land use as well, since many<br />
of farmers, particularly elder, could choose to farm further or not. With more sustainable development of rural<br />
landscapes and more rational usage of land, its important to carry on all forms of farming, involving more<br />
younger people from the countryside and making life there more attractive (Europe in figures, 2009; Bučienė,<br />
1<br />
Angelija Bučienė – Klaipėda University, Department of Social geography, prof. dr., scientistic interest: agroecological, environmental<br />
and social geographical aspects of rural landscapes in the Baltic Sea region.<br />
E-mail: angelija.buciene@ku.lt<br />
Tel.:+370 46 398661<br />
6
ISSN 2029-9370. <strong>Regional</strong> <strong>Formation</strong> and Development Studies, No. 1 (6)<br />
2003: 158). Thus it was important to focus not only on quantitative, but also on qualitative changes of rural<br />
landscapes (Andersen, 2003; Nikodemus et al., 2010). The aim of this research was to analyse the shrinking<br />
rate of utilised agricultural land (UAL) and its components and to reveal the trends of agricultural land use and<br />
farming intensity in nine Baltic Sea region countries during 1993–2008 period.<br />
1. Materials and methods<br />
It is not easy to make a sustainability assessment of rural landscapes with different land use, farming<br />
intensity, etc. due to the complexity of structural elements and their inwrought relations (Sustainable agriculture,<br />
<strong>2012</strong>: 43). Our research in Lithuania has revealed that leaching of nitrate nitrogen via drainage runoff is<br />
almost 10 times higher from the arable crop plots, than from the permanent long term pasture on the average<br />
(Bučienė, 2009: 13). Other research in the Baltic region also has shown the same trends (Towards a Baltic<br />
Sea..., 2007). Thus the ratio between arable and grassland areas is important from the sustainability point of<br />
view. In this research the attempt was done to focus on the trends of changes of UAL and its components:<br />
arable land area, area under the meadows and pastures and their ratio.<br />
After the compilation of agricultural land use data, the main trends in time and space were revealed. The studied<br />
countries were grouped in accordance to the main trend of land use change. Four types of UAL shrinking rate trends<br />
in the research region during the period from 1993–1995 to 2005–2008 were determined: 1) Countries where the<br />
UAL decreased a little in the area; 2) Countries where the UAL decreased on the average from 10 to 20 %; 3) Countries<br />
where the UAL decreased from 20 to 30 %; 4). Countries where the UAL decreased more than 30 %.<br />
According to the ratio of arable land and area under the meadows and pastures, countries were grouped<br />
into the 4 groups: 1) Countries where this ratio decreased mostly; 2) Countries where the ratio remained as<br />
it was or slightly decreased; 3) Countries where the ratio increased from 10 to 20 %; 4) Countries where the<br />
ratio increased more than 20 %.<br />
The research region – nine Baltic Sea region countries: Latvia, Estonia, Finland, Sweden, Denmark,<br />
Germany (Mecklenburg-Vorpommern and Schleswig-Holstein Federal Lands), Poland, Kaliningrad oblast<br />
of RF and Lithuania with total area 137,300 thous. ha. For this research databases of FAO, EUROSTAT and<br />
National Statistics Departments of studied countries were used.<br />
2. Results<br />
2.1. The main trends of distribution and changes of UAL in EU and Baltic Sea region countries<br />
The shrinking of agricultural land was observed also in older EU member countries (EU-15), but this process<br />
was not drastic (Fig.1). The UAL for most of EU-15 decreased by 2.5 % between 1990 and 2000, affecting mainly<br />
permanent grasslands and permanent crops, not the arable land crops. The total number of livestock units was quite<br />
stable from 1990 to 2000, but trends vary for different livestock types and regions. In 1990, 44 % of the agricultural<br />
area of EU-15 was managed by high-input farms, but this decreased to 37 % in 2000. Low-input farms occupied the<br />
lowest share of the agricultural area (26 %) but this share increased to 28 % in 2000. In some regions the livestock<br />
stocking density has increased by more than 10 % mainly due to higher pig stocking density in Denmark, northern<br />
Germany, and north-eastern Spain. And there was indicated that Spain had large land cover flows from forest/seminatural<br />
land to agriculture and from agriculture to forest/semi-natural land. Italy and Portugal showed land cover<br />
flow only from agriculture to forest/semi-natural land (EEA..., 2005). At the same time, there was an active participation<br />
of farmers of EU-15 in the different environment protection schemes, and this also decreased the shrinking<br />
of UAL. Almost one-quarter of all utilised farmland in the EU-15 has been included in an agri-environment scheme,<br />
although this figure varies greatly among the Member States in 2002.<br />
7
Angelija Bučienė<br />
THE SHRINKING RATE OF UTILISED AGRICULTURAL LAND AND ITS COMPONENTS IN THE BALTIC SEA REGION COUNTRIES<br />
The changes of UAL in all agricultural farms/holdings of studied nine Baltic sea region countries can be<br />
seen from the Table 1.<br />
Figure 1. <strong>Regional</strong> importance of the dominant agricultural land uses and the trend 1990–2000<br />
Source: EEA, 2005<br />
Table 1. The changes of UAL area in thous. ha and % in all agricultural farms/holdings of 9 Baltic sea region<br />
countries from 1993 to 2008<br />
Country/region Thousands ha Difference in 2008 as to the 1993<br />
1993 2008 ± thous. ha ± %<br />
Denmark 2740 2668 -72 -2.6<br />
Estonia 1400 803 -597 -42.6<br />
Finland 2692 2297 -395 -14.7<br />
Germany* 2656 2352 -304 -11.4<br />
Kaliningrad oblast (RF) ** 580 423 -157 -27.0<br />
Latvia 2530 1825 -705 -27.9<br />
Lithuania 3524 2672 -852 -24.2<br />
Poland 18715 16154 -2561 -13.7<br />
Sweden 3361 3093 -268 -8.0<br />
Total/average 38198 32287 -5911 -15.5<br />
Note: * Mecklenburg-Vorpommern and Schleswig-Holstein, data for 1995 and 2008<br />
** For Kaliningrad oblast data for1995 (Bučienė, 2002) and 2005<br />
8
ISSN 2029-9370. <strong>Regional</strong> <strong>Formation</strong> and Development Studies, No. 1 (6)<br />
The shrinking of UAL took place in all studied countries of Baltic Sea region: it decreased by almost<br />
16 % during the research period in the region. However the grouping of countries according to the shrinking<br />
rate has revealed some differences of this process (Fig. 2).<br />
Figure 2. The main groups of Baltic sea region countries with different shrinking rate of UAL<br />
The least decrease in UAL during the studied period was characteristic to Denmark (about 3 %) and Sweden<br />
(8 %) (group 1). The group 2 (North Germany, Poland, Finland) distinguished with decrease of UAL by<br />
13 % on the average. The area of UAL was shrunk by 26 % in the group 3 (Lithuania, Kaliningrad oblast of<br />
RF, Latvia) on the average, and the country, which experienced the largest shrinkage – almost 43 % – was<br />
Estonia (group 4).<br />
2.2. Recent trends of shrinking rate of utilised arable land area<br />
The largest areas of arable land in absolute figures are characteristic to Germany and Poland, however<br />
as to the % of total land area, the leader country is Denmark (about 57 %), and the second two countries are<br />
Poland and Germany (Bučienė, 2010: 11). Lithuania remains in the fourth place (almost 29 %). The arable<br />
land has shrunk from 1993 to 2008 by 14 % for whole the region; however there were differences between<br />
the countries in shrinking rate (Table 2).<br />
9
Angelija Bučienė<br />
THE SHRINKING RATE OF UTILISED AGRICULTURAL LAND AND ITS COMPONENTS IN THE BALTIC SEA REGION COUNTRIES<br />
Table 2. The changes of utilised arable land area in thous. ha and in % in all agricultural farms/holdings<br />
of 9 Baltic sea region countries from 1993 to 2008<br />
Country/region Thousands ha Difference in 2008 as to the 1993<br />
1993 2008 ± thous.ha ± %<br />
Denmark 2540 2400 -140 -5.5<br />
Estonia 1114 598 -516 -46.3<br />
Finland 2580 2256 -324 -12.6<br />
Germany* 1963 1755 -208 -10.6<br />
Kaliningrad oblast (RF) ** 350 223 -127 -36.3<br />
Latvia 1687 1170 -517 -30.6<br />
Lithuania 2300 1862 -438 -19.0<br />
Poland 14305 12571 -1734 -12.1<br />
Sweden 2780 2626 -154 -5.5<br />
Total/average 29619 25461 -4158 -14.0<br />
Note: * Mecklenburg-Vorpommern and Schleswig-Holstein, data for 1995 and 2008<br />
** For Kaliningrad oblast data for1995 (Bučienė, 2002) and 2005<br />
Thus countries with the least shrinkage were again two: Denmark and Sweden (about 6 %). The second<br />
group of 4 countries (North Germany, Poland, Finland and Lithuania) showed the trend to decrease from 10<br />
to 20 %. The third group with 2 countries (Latvia and Kaliningrad oblast of RF) was distinguished by the<br />
shrinking of arable land area from 20 to 30 %. And again, the country, which showed the largest shrinkage<br />
of utilised arable land, was Estonia (about 46 %).<br />
2.3. Recent trends of utilised area under meadows and pastures<br />
The largest areas under the permanent grassland of total land area in the Baltic sea region were typical for<br />
North Germany, Lithuania, Poland and Latvia (Bučienė, 2010:11), however Denmark was the only country<br />
in the region, where the area under the meadows and pastures increased from 1993 to 2008 (Table 3). In other<br />
countries there was evident shrinkage, which varied from 9 % in Kaliningrad oblast of RF to almost 69 % in<br />
Finland (with about 21 % on the average).<br />
Table 3. The changes of utilised meadows and pastures in thous. ha and in % in all agricultural farms/holdings<br />
of 9 Baltic sea region countries from 1993 to 2008<br />
Country/region Thousands ha Difference in 2008 as to the 1993<br />
1993 2008 ± thous. ha ±%<br />
Denmark 197 261 64 32.5<br />
Estonia 243 197 -46 -18.9<br />
Finland 106 33 -73 -68.9<br />
Germany* 690 590 -100 -14.5<br />
Kaliningrad oblast (RF) ** 220 200 -20 -9.1<br />
Latvia 819 648 -171 -20.9<br />
Lithuania 1173 783 -390 -33.2<br />
Poland 4047 3184 -863 -21.3<br />
Sweden 576 458 -118 -20.5<br />
Total/average 8071 6354 -1717 -21.3<br />
Note: * Mecklenburg-Vorpommern and Schleswig-Holstein, data for 1995 and 2008<br />
** For Kaliningrad oblast data for1995 (Bučienė, 2002) and 2005<br />
10
ISSN 2029-9370. <strong>Regional</strong> <strong>Formation</strong> and Development Studies, No. 1 (6)<br />
In Lithuania the majority of utilised meadows and pastures are concentrated in private farms: from 24 to<br />
43 % (Kazakevičius, 2011: 98). Tat shows that private farms are creating more diverse and more sustainable<br />
rural landscape in Lithuania, than the large agricultural companies with higher farming specialisation and<br />
more intensive land use for arable crops.<br />
2.4. The ratio between utilised arable land and area under the utilised meadows and pastures<br />
The higher values of this ratio show the more intensive land use and farming, and in opposite, the lower<br />
values show the more extensive land use and farming, but at the same time more diverse landscape. Calculation<br />
results are presented in Table 4.<br />
The calculations show the different trends in different countries. In general the ratio increased from 6.5 to<br />
10.9 showing some tendency to the more intensive farming even the UAL area was shrunk. However more<br />
evident differences between countries can be seen from the Fig.3. It shows, that in the group 1 (Estonia,<br />
Kaliningrad oblast of RF, Denmark) there was a trend towards more extensive land use, and the same but<br />
less expressed trend was observed in North Germany and Latvia (group 2). Differently, in the groups 3 (Lithuania,<br />
Sweden and Poland) and 4 (Finland), the ratio increased showing the trend towards more intensive<br />
land use and farming.<br />
Table 4. The changes of ratio between arable land and area under the utilised meadows and pastures all agricultural<br />
farms/holdings of 9 Baltic sea region countries from 1993 to 2008<br />
Country/region Ratio Difference in 2008 as to the 1993<br />
1993 2008 ± ratio ±%<br />
Denmark 12.9 9.2 -3.7 -29<br />
Estonia 4.6 3.0 -1.6 -35<br />
Finland 24.3 68.4 44.1 181<br />
Germany* 2.8 3.0 0.2 -7<br />
Kaliningrad oblast (RF) ** 1.6 1.1 -0.5 -31<br />
Latvia 2.1 1.8 -0.3 -14<br />
Lithuania 2.0 2.4 0.4 20<br />
Poland 3.5 3.9 0.4 11<br />
Sweden 4.8 5.7 0.9 19<br />
Average 6.5 10.9 4.4 68<br />
Note: * Mecklenburg-Vorpommern and Schleswig-Holstein, data for 1995 and 2008<br />
** For Kaliningrad oblast data for1995 (Bučienė, 2002) and 2005<br />
As the other research conducted in the Middle of Lithuania revealed the productivity point of agricultural<br />
farming lands, sensitivity of soils to erosion processes and favorable conditions for the development of large<br />
farms and agricultural farming land areas – these are the factors having not much impact on the changing<br />
processes of farming lands. Land users, human migration processes in rural areas, the origin of abandoned,<br />
uncultivated land areas and economic factors have the largest impact on the change of farming land at present<br />
(Atkoceviciene et al., 2011: 35). In order to make more grounded conclusions it is necessary to analyse these<br />
reasons for other Baltic Sea region countries in further research.<br />
11
Angelija Bučienė<br />
THE SHRINKING RATE OF UTILISED AGRICULTURAL LAND AND ITS COMPONENTS IN THE BALTIC SEA REGION COUNTRIES<br />
Figure 3. The main groups of Baltic Sea region countries with different trends of changed ratio between<br />
utilized arable land area and area under the utilized meadows and pastures, 1993–2008<br />
Conclusions<br />
After the analysis of results above, few conclusions might be drawn:<br />
1. The determined shrinking of UAL in nine studied countries from 1993 to 2008 was almost 16 %.<br />
The highest shrinking rate was determined in Estonia, followed by Latvia, Kaliningrad oblast of RF<br />
and Lithuania. For arable land it was characteristic to shrink as it is shown mostly also in Estonia,<br />
followed by Latvia and Kaliningrad oblast of RF.<br />
2. Denmark was the only country in the region, where the area under the meadows and pastures increased<br />
from 1993 to 2008 (by 32 %), and Finland was one, where it decreased mostly (by almost<br />
69 %). In the rest of countries the area under the utilised meadows and pastures decreased from 14 to<br />
33 %, and arable land area decreased from 12 to 19 %.<br />
3. Two main trends of changes in ratio between the area of utilised arable land and area under the meadows<br />
and pastures were determined in the research region: 1). Trend towards extensive land use and<br />
farming – mostly evident in Estonia, Kaliningrad oblast of RF, Denmark, and less evident in North<br />
Germany and Latvia; 2). Trend towards more intensive land use and farming – mostly evident in<br />
Finland and a little less evident in Lithuania, Sweden and Poland.<br />
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References<br />
Agriculture & Fisheries. Website: http://economy.gov39.ru/en/investicionnye-vozmozhnosti/poisk-investora/poisk-pobaze/index.php<br />
(visited 10th of January, <strong>2012</strong>).<br />
Andersen, E. (ed.) (2003). Developing a high nature value farming area indicator. Internal report EEA. European Environment<br />
Agency, Copenhagen.<br />
Аtkoceviciene, V., Gudritiene, D., Dudoniene, V. (2011). The analysis on the change of farming lands in the territory of<br />
Middle Lithuania. Baltic surveiying’11. Proceedings International Scientific Conference of Agriculture Universities<br />
of Baltic States, 11th – 13th of May, 2011. Jelgava, p. 25–36.<br />
Baldock, D., Beaufoy, G., Brouwer, F., Godeschalk, F. (1996). Farming at the margins: Abandonment or redeployment<br />
of agricultural land in Europe. IEEP/LEI-DLO, London/Den Haag.<br />
Bučienė, A. (2002). Overview of rural population demographic situation, land use and spheres of activity in the Baltic<br />
Sea region. Tiltai. Brücken. Bridges. Scientific paper of Klaipėda University, vol. 2, p. 11–18.<br />
Bučienė, A. (2003). Žemdirbystės sistemų ekologiniai ryšiai. Monografija. Klaipėda: Klaipėdos universiteto leidykla.<br />
Bučienė, A. (2009). Biogenų N ir P išplova Lietuvos žemumų dirvožemiuose. Habilitacijos procedūrai teikiamų mokslo<br />
darbų apžvalga. Fiziniai mokslai, geografija (06P). Vilnius.<br />
Bučienė, A. (2010). Ecological agriculture and sustainable development in the Baltic Sea region. Human resources –<br />
the main factor of regional development, Journal of Social sciences, No. 3. Klaipėda university, p. 7–14.<br />
Contemporary changes of agriculture in East-Central Europe. (2008). J. Banski, M. Bednarek (eds.). Rural Studies,<br />
Vol. 15. Warsaw.<br />
Dobele, A. (2004). Use of land resources in Latvia. Approbation, presentation and resume of PhD Paper, Jelgava,<br />
Latvia University of Agriculture, Faculty of Economics, Department of Business and management.<br />
Website: http//www.Dobele_ang.doc (visited 9th January, <strong>2012</strong>).<br />
EEA Signals (2004). A European Environment Agency update on selected issues. Copenhagen.<br />
Website: http://www.eea.europa.eu/publications/signals-2004/ENSignals2004web.pdf (visited 11th January, <strong>2012</strong>).<br />
EEA. (2005). Agriculture and environment in EU-15 – the IRENA indicator report.<br />
Europe in figures. (2009). Agriculture, forestry and fishery – Eurostat yearbook.<br />
Kazakevičius, Z. (2011). Žemės išteklių naudojimo Lietuvos ūkininkų ūkiuose vertinimas. Management theory and<br />
studies for rural business and infrastructure development, Nr. 3 (27). Research papers, p. 94–103.<br />
Korneevets, V. (1997). Agriculture in North-Western Russia. A sustainable Baltic region. Food and Fibres. Sustainable<br />
agriculture, forestry and fishery. B. Bodin, S. Ebbersten (eds.). Swedish University of Agricultural Sciences. Uppsala<br />
University, p. 23–25.<br />
Mücher, S., Wascher, D. (2007). European landscape characterisation. Europe’s living landscapes. Essays on exploring<br />
our identity in the countryside. LANDSCAPE EUROPE / KNNV. B. Pedroli, A. Van Doorn, G. De Blust, M. L. Paracchini,<br />
D. Wascher, F. Bunce (eds.). Website: http://www.landscape-europe.net/files/37-43%2520correctie.pdf (visited<br />
11th January, <strong>2012</strong>), p. 38–43.<br />
Nikodemus, O., Bell, S., Penēze, Z., Krūze, I. (2010). The influence of European Union single area payments and less<br />
favoured area payments on the Latvian landscape. Europ. Countrys, Vol. 1, p. 25–41.<br />
Statistics Division FAO. (2010). Website: http://www.fao.org/fileadmin/templates/ess/ess_test_folder/Publications/<br />
yearbook_2010/a04.xls (visited on 8th January, <strong>2012</strong>).<br />
Sustainable agriculture. (<strong>2012</strong>). Ch. Jakobsson (ed.). Ecosystem Health and Sustainable Agriculture, Vol. 1. The Baltic<br />
University Programme, Uppsala University.<br />
Towards a Baltic sea unaffected by eutrophication. (2007). HELCOM Overview, HELCOM Ministerial Meeting Krakow,<br />
Poland, 15 November 2007. Website: http://www.helcom.fi/stc/files/Krakow2007/Eutrophication_MM2007.<br />
pdf (visited on 9th January, <strong>2012</strong>).<br />
Vinokurov, E. (2007). Kaliningrad: Enclaves and Economic Integration. Thinking ahead for Europe, Special Report,<br />
CEPS (Centre for European Policy Studies). Website: http://www.ceps.be (visited on 9th January, <strong>2012</strong>).<br />
Website: www.stat.gov.de<br />
Website: www.stat.gov.ee<br />
Website: www.stat.gov.fi<br />
Website: www.stat.gov.lt<br />
Website: www.stat.gov.lv<br />
Website: www.stat.gov.pl<br />
Website: www.stat.gov.se (all visited on 9th January <strong>2012</strong>).<br />
Целевая программа Калининградской области «Осножные направления развития агропромышленного комплекса<br />
Калининградской области на 2007–2016 годы». Приложение к постановлению Правительства Калининградской<br />
области от 2006 года (in Russian).<br />
13
Angelija Bučienė<br />
THE SHRINKING RATE OF UTILISED AGRICULTURAL LAND AND ITS COMPONENTS IN THE BALTIC SEA REGION COUNTRIES<br />
NAUDOJAMŲ ŽEMĖS ŪKIO NAUDMENŲ IR JŲ KOMPONENTŲ<br />
MAŽĖJIMO TEMPAI BALTIJOS REGIONO ŠALYSE<br />
Angelija Bučienė<br />
Klaipėdos <strong>universitetas</strong> (Lietuva)<br />
Santrauka<br />
Erdviniai ir laikiniai žemėnaudos pokyčiai reikšmingi tiriant kaimo kraštovaizdžio kaitą tiek regioniniugeografiniu,<br />
tiek ir aplinkosauginiu aspektais. Nagrinėjamame Baltijos regione (9 šalys, kur Rusijos Federacijai<br />
atstovauja Kaliningrado sritis), naudojamos žemės ūkio naudmenos vidutiniškai sudaro apie 34 %<br />
bendrojo regiono ploto. Atlikus tyrimą nustatyta bendra tendencija – naudojamų žemės ūkio naudmenų ploto<br />
mažėjimas nuo 1993 m. iki 2008 m. – 16 % visame regione (mažiausias sumažėjimo tempas užfiksuotas<br />
Danijoje – 3 %, didžiausias Estijoje – 43 %). Tyrimais nustatytas ir skirtingas naudojamų žemės ūkio naudmenų<br />
bei jos komponentų – ariamosios žemės, pievų ir ganyklų – mažėjimo tempas pavienėse Baltijos<br />
regiono šalyse. Be Estijos, dideliu naudojamų žemės ūkio naudmenų plotų mažėjimu per minėtą laikotarpį<br />
pasižymėjo Latvija, RF Kaliningrado sritis ir Lietuva. Šiose šalyse labiausiai sumažėjo ariamosios žemės<br />
plotai. Danija buvo vienintelė šalis regione, kurioje per 1993–2008 m. padidėjo naudojamų pievų ir ganyklų<br />
plotas (32 %), tuo tarpu Suomijoje jis sumažėjo labiausiai – net 69 %. Likusiose šalyse (šiaurinėje Vokietijos<br />
dalyje, Lenkijoje, Švedijoje) naudojamų pievų ir ganyklų plotai sumažėjo nuo 14 iki 33 %, ariamosios žemės<br />
plotai – nuo 12 iki 19 %, atsižvelgiant į šalį.<br />
Išryškėjo dvi naudojamų žemės ūkio naudmenų kaitos tendencijos regione: 1) žemės ūkio ekstensyvėjimo<br />
tendencija, kai sparčiau traukėsi ariamosios žemės plotai, lyginant su pievų ir ganyklų plotais; 2) žemės<br />
ūkio intensyvėjimo tendencija, kai ariamosios žemės dalis, nors ir traukėsi naudojamų žemės ūkio naudmenų<br />
plotai, santykinai padidėjo. Pirmoji tendencija akivaizdi Estijoje, RF Kaliningrado srityje ir Danijoje, šiek<br />
tiek mažiau ryški šiaurinėje Vokietijoje ir Latvijoje, antroji akivaizdi Suomijoje, šiek tiek mažiau ryški Lietuvoje,<br />
Švedijoje ir Lenkijoje.<br />
PAGRINDINIAI ŽODŽIAI: naudojamos žemės ūkio naudmenos, ariamoji žemė, pievos ir ganyklos,<br />
mažėjimo tempas<br />
JEL kodai: Q 16, Q 15.<br />
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ISSN 2029-9370. <strong>Regional</strong> <strong>Formation</strong> and Development Studies, No. 1 (6)<br />
WHAT ARE THE ECONOMIC JUSTIFICATIONS<br />
FOR THE EXISTENCE OF EXPORT CREDIT AGENCIES<br />
AND HOW CAN THEY FACILITATE CROSS BORDER TRADE<br />
TO EMERGING MARKET ECONOMIES?<br />
Trung Quang Dinh 1 , Hilmar Þór Hilmarsson 2<br />
School of Business and Science, University of Akureyri (Iceland)<br />
Abstract<br />
Export Credit Agencies (ECAs) have played an important role in cushioning the downturn in cross border trade during the current<br />
economic and financial crisis. This article discusses the role of ECAs in facilitating cross border trade to emerging markets as well<br />
as the economic rationale for the existence of such agencies. It also demonstrates how selected risk mitigation instruments of ECAs,<br />
namely: (i) buyer credit guarantee, (ii) supplier credit guarantees and (iii) export loans have been applied in practice. Finally cases<br />
are presented that highlight how companies have used the service of ECAs, for example, to obtain better terms, including longer term<br />
loans and/or lower interest rates.<br />
KEY WORDS: Cross border trade, emerging markets, financial crisis, export credit agencies (ECAs), commercial and non-commercial<br />
risks, and risk mitigation instruments.<br />
JEL codes: F14, F21, G01, G24, G32<br />
Introduction<br />
The current economic and financial crisis resulted in a sharp fall in international trade in the second half<br />
of 2008 and early 2009. According to a recent IMF working paper export credit agencies (ECAs) played<br />
an important role in cushioning this downturn. The same IMF paper also argued that ECAs “may also have<br />
played an important signaling role by reassuring the private sector that official institutions stand ready to<br />
back up at difficult times” (Asmundson, 2011: 33). But what are ECAs? On the website of the OECD one can<br />
find the following information „Governments provide official export credits through Export Credit Agencies<br />
(ECAs) in support of national exporters competing for overseas sales. ECAs provide credits to foreign<br />
buyers either directly or via private financial institutions benefiting from their insurance or guarantee cover.<br />
ECAs can be government institutions or private companies operating on behalf of the government” (OECD<br />
n.d.). ECAs thus facilitate cross border trade by providing insurances or guarantees against commercial and<br />
non-commercial/political risks. But what are those risks?<br />
MIGA defines political risk broadly as “the probability of disruption of the operations of MNEs by political<br />
forces or events, whether they occur in host countries, home country, or result from changes in the international<br />
environment. In host countries, political risk is largely determined by uncertainty over the actions of<br />
1<br />
Trung Quang Dinh – School of Business and Science, University of Akureyri (Iceland), M.Sc. student, International Business.<br />
E-mail: ha110243@unak.is<br />
Tel.: +354 841 0499<br />
2<br />
Dr. Hilmar Þór Hilmarsson – School of Business and Science, University of Akureyri (Iceland), professor, scientistic interest:<br />
financial investitions, economics.<br />
E-mail: hilmar@unak.is<br />
Tel.: +354 460 8620<br />
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Trung Quang Dinh, Hilmar Þór Hilmarsson<br />
WHAT ARE THE ECONOMIC JUSTIFICATIONS FOR THE EXISTENCE OF EXPORT CREDIT AGENCIES AND HOW CAN THEY FACILITATE CROSS BORDER TRADE...<br />
governments and political institutions, but also of minority groups, such as separatist movements. In home<br />
countries, political risk may stem from political actions directly aimed at investment destinations, such as<br />
sanctions, or from policies that restrict outward investment” (MIGA, 2009: 28). The Oxford Handbook of<br />
international Business defines political risk as “the probability of disruption to an MNE’s operations from<br />
political forces or events and their correlates. It involves governmental or societal actions, originating either<br />
within or outside the host country, and negatively affecting foreign companies’ operations and investments.<br />
Political risk reflects the degree of uncertainty associated with the pattern of decisions made by the political<br />
institutions such as governmental and legislative agencies” 3 (Luo, 2009: 2). Commercial risk is defined by<br />
the OECD (in the context of export credits) as “the risk of nonpayment by a non-sovereign or private sector<br />
buyer or borrower in his or her domestic currency arising from default, insolvency, and/or a failure to take<br />
up goods that have been shipped according to the supply contract” (OECD, 2003).<br />
For the purpose of this article we will primarily be concerned with commercial and non-commercial risks<br />
faced by exporters who wish to engage in cross border trade to emerging market economies. Those economies<br />
are often undergoing a political and economic transition which makes private sector engagement more<br />
challenging then when exporting to developed economies. Companies entering emerging markets can expect<br />
to face higher market barriers and more political uncertainties than those entering developed countries. The<br />
primary question to be answered in this article is: What is the economic justification for export credit agencies<br />
and how can they facilitate cross border trade to emerging markets?<br />
1. Are there any economic justifications for government involvement in trade finance?<br />
According to Raoul Ascari 4 the rationale for establishing an ECA has never been spelled out in a definite<br />
way. Furthermore he states that the “economic literature on this line of research has almost disappeared over<br />
the last two decades” (Ascari, 2007: 3). Ascari, however, refers to the World Bank Research Observer from<br />
1989 that lists some rationales behind export credit. Those are: domestic distortions, capital market failures 5 ;<br />
risk uncertainty and incomplete insurance markets; moral hazard 6 , and adverse selection 7 . As Ascari points<br />
out moral hazard and adverse selection may rise premium above the threshold at which exporters are willing<br />
to buy insurance (Ascari, 2007: 3). Other rationales for export credit and insurance are: industrial policies;<br />
export externalities; employment and balance of payments and matching other countries programs (For detail,<br />
see Fitzgerald and Monson, 1989; Ascari, 2007).<br />
According to a report published by the WTO in 1999 aggravated asymmetric information 8 in cross border<br />
trade, and the inability or unwillingness of private commercial banks to take on economic/commercial risks<br />
and political/non-commercial risks is often seen as an economic justification in trade financing (Finger and<br />
Schuknecht, 1999). This is especially true for large and long-term trade contracts to countries with less developed<br />
financial systems. Obviously asymmetric information can be significantly larger in international trade, as<br />
compared with domestic trade. This is because information about foreign companies (e.g. importers) is often<br />
more limited or less familiar to the supplier or exporter and his bank than in the case of domestic clients. This<br />
problem relates to commercial risks. Another problem associated with distant market has to do with policy<br />
3<br />
Different conceptualization of political risk can lead to different data sources, analytical tools, and interpretation of results (Luo, 2009).<br />
4<br />
At the time of writing his paper (2007) Raoul Ascari was the CFO of SACE. Currently he is the Chief Operating Officer of<br />
SAGE. In an email to the authors dated February 22, <strong>2012</strong> Ascari confirmed that according to his knowledge this gap in the<br />
literature still exists.<br />
5<br />
Incomplete information on export risk can, for example, cause lenders to charge higher rates or to demand more collateral.<br />
6<br />
Moral hazard is a problem created by asymmetric information after the transaction occurs. This occurs when the borrower engages<br />
in activities that are undesirable for the lender in the sense that they make it less likely that the borrower can pay back the loan. In<br />
the case of ECAs moral hazard would exist if the insured exporter has an incentive to change its behavior once it has the insurance.<br />
The exporter would sell to a riskier importer and transfer higher risk than he would want bear in the absence of insurance.<br />
7<br />
Adverse selection is the problem created by asymmetric information before the transaction takes place. This occurs, for example,<br />
when the borrower who is least likely to produce a desirable outcome most actively seeks a loan and thus is most likely to get the<br />
loan. Exporters would have an incentive to insure only high risk sales but not those that are considered low risk.<br />
8<br />
This implies that one party does not have enough information about the other party to make decisions. For example, the borrower<br />
who takes a loan often has better information on the potential returns on an investment project than the lender has.<br />
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ISSN 2029-9370. <strong>Regional</strong> <strong>Formation</strong> and Development Studies, No. 1 (6)<br />
changes which make transfer of foreign exchange difficult or impossible thereby preventing the importer/<br />
purchaser from making a payment to the exporter/supplier. This problem relates to non-commercial risks.<br />
ECAs from developed countries can help in this process if they guarantee exports to emerging markets<br />
and by doing so reduce the needs for domestic financing. ECAs can provide cover for both commercial and<br />
non-commercial risks as discussed below. In fact most developed countries have ECAs that help promote<br />
exports. As Finger and Schuknecht point out ECAs provide trade related financing through three main instruments:<br />
(i) credits for trade transactions which would be difficult, or more costly to finance via commercial<br />
lending, (ii) guarantees for repayment of credits which help exporters receive more favorable lending terms<br />
from their local or international banks, (iii) insurance for exporters against commercial and non-commercial/<br />
political risk (Finger and Schuknecht, 1999: 9).<br />
2. Export credit agencies and their risk mitigation instruments<br />
When private companies engage in cross border trade in emerging markets, the risks they face is a key<br />
concern. Managing those risks will be one of the primary objectives of the company. Not only small and<br />
medium sized companies need to evaluate and assess the risks they are faced with carefully, but also large<br />
corporations with stronger financial capabilities need to protect their business from risks. In order to meet<br />
this existing demand the political and commercial risk insurance industry has been formed. The leading association<br />
in this industry is the Berne Union (founded 1934) with 73 members including mainly ECAs, multilaterals,<br />
and private insurers (MIGA, 2010). ECAs are either public-sector institutions in their respective<br />
countries, established to provide support for the exports of that country, or private-sector companies that act<br />
as a channel for government support for exports from the country concerned (Yescombe, 2002).<br />
In general, these ECAs will charge a premium to those companies who use their products. According to<br />
MIGA the “OECD country ratings are designed to set guidelines to price the default risk on export credit and<br />
to set minimum premium rates charged by participating ECAs” (MIGA, 2010: 63). The ratings known as<br />
the Knaepen Package came into effect in 1999, is a system for assessing country credit risk and classifying<br />
countries into eight risk categories, from 0 to 7 (OECD n.d). Basically, ECAs will assess political risk and<br />
commercial risk when they issue guarantees to exporters or foreign buyers. ECAs use country ratings by<br />
OECD as platform to assess political risk or country risk while commercial risk is assessed based on each individual<br />
corporate’s information such as operation and background information, financial and audited annual<br />
reports, project feasibility studies, etc. Companies who are eligible to use products or services provided by<br />
an ECA must have their operations relevant to national interest of the country where the ECA is located. In<br />
other words, the companies must contribute to national economic development of that country in a direct<br />
or indirect way. For instance, a company must have production facilities located in the home country of the<br />
ECA. The ECA can also support a home company who has production facility in a host country.<br />
There are various products or risk mitigation instruments offered by ECAs and these products can be<br />
the same or very similar from one ECA to another. Products of ECAs include, for example: Bond Guarantee,<br />
Investment Guarantee, Project Financing Guarantee, Financing Guarantee, Project Delivery Guarantee,<br />
Working Capital Guarantee or Reinsurance.<br />
The products that this article focuses on and analyses are: (i) Buyer Credit Guarantee, (ii) Supplier Credit<br />
Guarantees and (iii) Export Loans. The authors of this article chose those three products based on their research<br />
of a large European company in connection to its business expansion in Vietnam. These products seem<br />
to be the most suitable in terms of risk mitigation when companies export goods or services to their buyers<br />
in emerging markets. However, companies need to find what product suits them best on a case by case basis.<br />
A Buyer Credit Guarantee is basically a guarantee issued by an ECA to a bank that lends money to a foreign<br />
importer to pay for an order of goods or services from an exporter in the country where this ECA is located<br />
(see figure 1). In emerging economy countries, both local and international banks are cautious when deciding<br />
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Trung Quang Dinh, Hilmar Þór Hilmarsson<br />
WHAT ARE THE ECONOMIC JUSTIFICATIONS FOR THE EXISTENCE OF EXPORT CREDIT AGENCIES AND HOW CAN THEY FACILITATE CROSS BORDER TRADE...<br />
to lend capital to companies. A research 9 among the largest fisheries processors (ranked by VASEP 10 ) in Vietnam<br />
conducted by the authors in November 2011 found that when companies applied for medium or longterm<br />
loans (up to 5 years) to invest in their processing equipment they usually only got 50 to 55 percent of<br />
the amount requested. If a company has good working experience and good relations with a local bank and<br />
the feasibility study of their project is highly assessed, the amount of loan could be increased to 70 percent<br />
of the total loan requested. The companies had to use their own funds for the rest of the investment. Some<br />
processors said that they could hardly obtain any medium or long term loan if the size of the loan is up to few<br />
millions US dollars. This has been one of the companies´ main constraints and it prevents companies from<br />
investing intensively in comprehensive and modern processing lines.<br />
Figure 1. Model of Buyer Credit Guarantee of the Danish ECA – EKF<br />
Buyer Credit Guarantee can help foreign buyers in emerging markets to obtain larger loans from international<br />
banks with longer lending term and at more favorable interest rates. This can also be done through a local<br />
bank but it would normally take longer time as the ECA is more likely to know the international banks. The<br />
bank will then be covered from buyer’s default in repayment due to commercial or non-commercial risks.<br />
A Supplier Credit Guarantee is a guarantee issued by an ECA to the supplier or the exporter and this<br />
exporter can then grant the foreign buyer extended credit on amounts payable for the order. The supplier or<br />
the exporter will be protected against the risk of not being paid by the buyer or the importer due to political<br />
or commercial risks. The exporter can take advantage of supplier credit guarantee to lend the foreign buyers<br />
in an emerging market where an extended credit period may be the key incentive for the buyers to select the<br />
most competitive supplier over the others. Supplier Credit Guarantee helps the buyer or the importer repay<br />
the order in a longer period (see figure 2). This can be very advantageous for a buyer who may have limited<br />
cash flow and has difficulty in accessing funds. During a research conducted by the authors of this article<br />
9<br />
In co-operation with Marel Food Systems, the authors selected, visited and interviewed 4 of the largest Vietnamese pangasius<br />
processors in order to understand their difficulties and constraints in modernizing their processing lines. Export value of these<br />
processors on a yearly basis varied from USD 17 million to USD 61.7 million in 2010 (according statistic from VASEP sent via<br />
email July 22, 2011). These companies are thus an important source of foreign exchange for Vietnam.<br />
10<br />
Vietnam Association of Seafood Exporters and Producers (VASEP) is a non-governmental organization, established on June<br />
12th 1998, based on the principles of volunteer, autonomy and equality. VASEP members include leading Vietnamese seafood<br />
producers and exporters and companies providing service to the seafood sector.<br />
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ISSN 2029-9370. <strong>Regional</strong> <strong>Formation</strong> and Development Studies, No. 1 (6)<br />
among 20 largest Vietnamese fisheries processors in August 2011, a questionnaire was sent out. All of those<br />
who answered indicated that they have to pay the supplier within 3 to 6 months after the equipment has been<br />
fully installed and checked. This short term repayment period for the equipment from the supplier is one of<br />
their main constraints especially for companies who lack working capital and have difficulty in obtaining<br />
loans. The field research conducted by the authors in November 2011 found that these companies have not<br />
been offered an extended credit period from any supplier. They have to apply for loans from local banks with<br />
high interest rates. Most loans lent to them are both short term loans (less than 12 months) and the amount<br />
allocated is far lower than the amount they requested. This constraint appears to be one of the reasons why<br />
Vietnamese fisheries processors could not purchase sophisticated processing equipment from European manufacturers<br />
on a large scale.<br />
Figure 2. Model of Supplier Credit Guarantee of the Danish ECA – EKF<br />
They only purchased a small part of the equipment needed from these manufactures and the rest of processing<br />
lines were locally made or imported from more affordable Asian manufacturers like China, Korea or<br />
Japan. This suggests that if buyers from an emerging market like Vietnam were offered an extended credit<br />
period, it might affect their investment decision which means that they would perhaps invest more sophisticated<br />
processing equipment on a larger scale. Some of the processors in Vietnam indicated that if they were<br />
granted a longer repayment period from the supplier and at reasonable cost they would consider to invest<br />
and modernize their processing lines more comprehensively. See figure 2 for the description of how Supplier<br />
Credit Guarantee works.<br />
An export loan is a lending scheme to help the exporter’s foreign buyer when this buyer is unable to secure<br />
credit facilities from banks for purchasing products and services from the exporter (see figure 3). In the<br />
case of EKF, the Danish Export Credit Agency, they would facilitate the export loan through a bank, and the<br />
loan is based on the bank’s lending terms. It depends on each individual ECA whether or not they offer the<br />
export loan product and how long the lending term will be. But this product is very important during financial<br />
crisis when banks are unable to provide loans to companies. The EKF offers export loans as a result of the<br />
crisis and application for an export loan from EKF can be made until end of 2015.<br />
19
Trung Quang Dinh, Hilmar Þór Hilmarsson<br />
WHAT ARE THE ECONOMIC JUSTIFICATIONS FOR THE EXISTENCE OF EXPORT CREDIT AGENCIES AND HOW CAN THEY FACILITATE CROSS BORDER TRADE...<br />
Figure 3. Model of Export Loan of the Danish ECA – EKF<br />
However, the costs associated and premium for this Export Loan scheme is not necessary cheaper than<br />
other traditional lending schemes because the export loan is granted jointly by a bank (usually the exporter’s<br />
bank) and an ECA to the foreign buyer on a commercial basis and market conditions. Export loan can be<br />
even more expensive but it also can be critically important in international trade especially during financial<br />
crisis time where many banks are unable to provide funds to companies. The next chapter will illustrate how<br />
this produce is applied with a case in Jordan.<br />
3. Cases. The application of ECAs’ risk mitigation instruments<br />
Continuous opening up of emerging market economies provides companies with many new opportunities<br />
but at the same time it involves international business risks. This chapter discusses some success stories<br />
of companies who used products of the Danish Export Credit Agency, EKF when engaging in cross border<br />
trade. These cases are quoted directly from cases published on the EKF’s website.<br />
3.1. Olam International Limited and the use of Buyer Credit Guarantee from Danish ECA – EKF – for a<br />
manufacturing facility in Vietnam (2009)<br />
Olam is a leading global supply chain manager and processor of agricultural products and food ingredients.<br />
With direct sourcing and processing in most major producing countries for various products, with the<br />
headquarters in Singapore, Olam has built a global leadership position in many businesses, including cocoa,<br />
coffee, cashew, sesame, rice, cotton and wood products. Olam operates an integrated supply chain for 20<br />
products in 65 countries, delivering these products to over 11,000 customers worldwide (Olam, 2011).<br />
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The Challenge<br />
In the year 2009, Olam was looking to invest in equipment for its new coffee manufacturing facility in<br />
Vietnam. Olam chose a Danish company namely GEA Process Engineering A/S as the supplier. Unfortunately,<br />
the global economic and financial crisis made it difficult for Olam to secure the financing it needed to<br />
buy the equipment. At the same time, Olam’s bank was reluctant to secure long term financing. “Owing to the<br />
lack of liquidity in the financial market in February 2009 it would in all probability have been impossible to<br />
secure financing with a repayment term beyond 2–3 years for Olam,” says Antero Ranta from Olam’s bank,<br />
ANZ Structured Asset and Export Finance, in Singapore<br />
The Process<br />
Thanks to long standing working relations between GEA and EKF, GEA proposed that EKF be involved<br />
in the process of procuring financing for Olam’s project in Vietnam. “I was convinced that EKF would be<br />
able to assist in putting the financing in place. For our part, it was all plain sailing, as, right from the start,<br />
our custo mer and ANZ were keen to take over and deal with EKF directly,” says Jesper Duckert, Project<br />
Finance Manager, GEA Process Engineering A/S. In order to implement the financing negotiations, EKF<br />
decided to send its representatives to Vietnam and had a meeting with representatives from Olam and ANZ<br />
Structured Asset. After the visit to Vietnam, EKF had better basis for assessing the actual credit risk entailed<br />
by the project.<br />
The Solution<br />
After the meeting and negotiation EKF came up with a detailed assessment of the project and was able<br />
to offer a buyer credit guarantee. This guarantee meant that EKF assumed a share of the risk of extending a<br />
loan to Olam, and therefore, ANZ could secure financing for Olam as they needed. “With an export credit<br />
guarantee from EKF we were able to offer Olam a loan with a repayment term of 8.5 years,” says Antero<br />
Ranta from ANZ Structured Asset and Export Finance in Singapore. “In spite of the financial crisis we were<br />
able to secure long-term financing for our activities on a growth market,” says Arun Sharma, Senior Vice<br />
President, Coffee Division, Olam (EKF, 2009a).<br />
3.2. A Jordanian company namely Modern Cement & Mining Company, and the use of Export Loan<br />
and Buyer Credit Guarantee from Danish ECA – EKF (period of credit: 2010 to 2017)<br />
The Challenge<br />
In July 2008 the Jordanian company Modern Cement & Mining Company chose a Danish company<br />
namely FLSmidth as an equipment supplier for its new cement plant in the south of Amman. The first deliveries<br />
were already paid by the Jordanian company but the main part of the order was to be financed by a<br />
local bank. However, due to the global economic and financial crisis, the bank turned down applications for<br />
new loans. This threatened the progress of the construction and the order of FLSmidth. FLSmidth decided to<br />
contact EKF in the spring of 2009 because FLSmidth had previously been assisted by EKF with guarantees<br />
for financing solutions.<br />
The Process<br />
EKF had meetings with a number of international and local banks who expressed their interest in taking<br />
on the risks of the project provided that EKF would guarantee most of the loans. Furthermore, through the<br />
export lending scheme EKF was able to offer a loan to the buyer of FLSmidth services. Then EKF quickly<br />
endorsed the project. “EKF’s endorsement was conditional to the approval of the risks and terms in the transaction,<br />
its environmental impact and the extent of the Danish eco nomic interest in the transaction – aspects<br />
which all needed further examina tion and subsequent negotiation with the parties involved” (EKF, 2010).<br />
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Trung Quang Dinh, Hilmar Þór Hilmarsson<br />
WHAT ARE THE ECONOMIC JUSTIFICATIONS FOR THE EXISTENCE OF EXPORT CREDIT AGENCIES AND HOW CAN THEY FACILITATE CROSS BORDER TRADE...<br />
The Solution<br />
Finally the solution came into place in May 2010. “Half of the FLSmidth contract was financed with<br />
equity from the owners of the cement plant while the other half was financed with loans. More than half of<br />
the debt financing came from the Danish export lending scheme administered by EKF, while the remainder<br />
was provided by a group of local banks” (EKF, 2010). HSBC London arranged the EKF financing. HSBC<br />
London is also acting as agent bank on behalf of EKF. Thanks to EKF’s loan and guarantee, the construction<br />
of the cement plant in Jordan could continue as planned. And the plant is expected to be ready for production<br />
start-up at the beginning of <strong>2012</strong> (EKF, 2010).<br />
3.3. Grain and seed exporter Nibulon Company in Ukraine used EKF’s Buyer Credit Guarantee to borrow<br />
money from a European Bank at a far lower interest rate than in Ukraine<br />
The Challenge<br />
In 2009, a Danish company, Cimbria Unigrain received the first of two large orders worth EUR 20 million<br />
from Nibulon, Ukraine’s largest grain and seed exporter and a high-growth company. This order consisted<br />
of eight silo facilities for storing, drying and loading grain and seed. And Nibulon uses this equipment<br />
to extend and standardize its storage and transportation facilities by the rivers of Ukraine and the Black Sea.<br />
However, the Ukrainian buyer’s constraint was that they had to borrow at a high interest rate in Ukraine to<br />
pay Cimbria Unigrain. And this might create uncertainty regarding the order from the Danish manufacturer.<br />
The Process<br />
Cimbria contacted EKF and EKF agreed to assess the viability of the export order and work on the financing<br />
options via a guarantee from EKF. “Even allowing for the premium payable to EKF, Nibulon is making<br />
a big saving,” says Sales Director Henning Roslev Bukh. He adds that Nibulon regards Cimbria Unigrain and<br />
EKF as important and regular business partners.<br />
The Solution<br />
Finally EKF offered a buyer credit guarantee to Nibulon. This meant that Nibulon was able to secure a<br />
loan from a Western European Bank at a far lower interest rate than in Ukraine. “Nibulon is very pleased that<br />
it was possible to arrange a Danish guarantee for this order. We might well have got the order anyway, as<br />
Nibulon has ordered from us for many years and is very satisfied with our products. Nibulon could perhaps<br />
have financed the purchase with equity, but it is often cheaper to borrow the money than to use equity, and<br />
equity is greatly needed in a growth-oriented company such as Nibulon,” says Henning Roslev Bukh. And<br />
in 2010. Nibulon made another order for eight silo facilities – and once again, EKF provided a guarantee for<br />
the buyer’s payments. Thanks to this order Cimbria Unigrain has hired 30 employees in 2010 (EKF, 2009b).<br />
4. Marel Food Systems expansion in Vietnam<br />
Marel Food Systems is one of the leading manufactures internationally in food processing equipment and<br />
solutions. Marel is headquartered in Iceland 11 and has production facilities for processing lines in fish, poultry,<br />
and meat in numbers of European countries, USA, Brazil and in Asia. Marel is ambitious to expand their<br />
business in emerging markets where food processing industry is becoming more important like for example<br />
11<br />
Iceland has an ECA called TRÚ. This agency has so far been inactive and has never processed a transaction. Since Marel<br />
Food Systems has production facilities in several countries the company can use the services of the ECAs in those countries.<br />
Iceland, like several small states, also has limited membership in international financial institutions (IFIs) and is not member<br />
of the regional development banks (see, for example, Hilmarsson, 2011). This limits the access of Icelandic companies to the<br />
risk mitigation instruments of IFIs. For more detail about the application of IFI risk mitigation instruments in emerging market<br />
economies see, for example Hilmarsson, <strong>2012</strong>.<br />
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in China, Thailand and Vietnam. However, the purchasing volume of buyers from these markets remains low<br />
especially in Vietnam. The research conducted by the authors in cooperation with Marel, mentioned earlier,<br />
among largest pangasius processors in Vietnam, found that Vietnamese buyers bought some limited number<br />
of equipment rather than investing in comprehensive processing lines. During in-depth interviews with<br />
4 of the largest Vietnamese processors, the authors were told that most of the equipment made by European<br />
manufacturers is very sophisticated and advanced, however, this equipment is too expensive for them to<br />
purchase on a large scale. Instead, they needed to select some equipment which is most important for them.<br />
The remaining equipment they bought from more affordable manufacturers from China, Korea or Japan and<br />
some other equipment is locally made. When asked, these processors said they were aware of the fact that<br />
having advanced equipment in their processing lines would enable them to export more of their products to<br />
high income markets like USA, Europe and Japan. The critical issue is lack of funding which prevents them<br />
from investing intensively. The issues here include low amount of loan allocation from local banks, limited<br />
availability and accessibility to long term loans especially in foreign currency like USD, high interest rates,<br />
short repayment period to the equipment suppliers etc.<br />
At the same time, the authors visited and interviewed some ECAs in Europe like EKF (Denmark), EKN<br />
(Sweden) and Atradius (Netherlands), and ECICS in Asia (Singapore). In response to the question what<br />
products offered by ECAs they thought would be most suitable for Marel and its buyers in Vietnam given<br />
the constraints mentioned above, these ECAs thought that two products should be suitable which are Buyer<br />
Credit Guarantee and Supplier Credit Guarantee. The recommended products of ECAs could help Marel<br />
achieve its goal which is to expand its business in Vietnam. However, the ECAs also said that in order to be<br />
supported by ECAs’ instruments, the Vietnamese buyers need to fulfill requirements in terms of being able<br />
to provide sufficient and transparent information about their companies, especially financial information,<br />
including audited annual reports. The readiness and good “home-work” of Vietnamese buyers will help the<br />
process of ECAs in assessing their creditworthiness and making decision on their request quicker. Most of<br />
the Vietnamese fisheries processors now are working with local banks both state owned and private, however,<br />
ECAs indicated that if foreign buyers work with international banks it will normally make the process<br />
faster because ECAs have more working experience with large international banks than local banks in a<br />
specific country.<br />
Conclusions<br />
ECAs have played an important role in cushioning the downturn in cross border trade during the current<br />
economic and financial crisis. The article discussed the role of ECAs in facilitating cross border trade to<br />
emerging markets as well as the economic rationale for the existence of such agencies.<br />
Continuous opening up of emerging market economies provides companies with many new opportunities<br />
but at the same time it involves international business risks. When companies engage in cross border trade<br />
they are likely to face higher risks than in domestic markets. These risks can be political and commercial<br />
risks and the level of risk is also different in different markets. In order to cover the existing demand and to<br />
promote the export of its home products, ECAs worldwide provide various risks mitigation instruments for<br />
cross border trade. Through the research done by the authors and the cases described in this article, we can<br />
see that there are real possibilities for companies to have risks covered thus enhance their business development<br />
especially when they tap into emerging markets.<br />
Among the key factors for success is the ability of ECAs to assess the creditworthiness of companies involved<br />
especially the foreign buyers. Therefore, in response to this issue, foreign buyers should provide full<br />
and transparent financial information to help the process move faster, including audited annual reports. Also,<br />
ECAs prefer working with international banks that they know and already have a business relationship with<br />
so it would be advantage for foreign buyers to seek loans from international banks such as ANZ and HSBC<br />
or international financial institutions such as the Asian Development Bank and the International Finance<br />
Corporation of the World Bank Group, etc. The products offered by ECAs show that the risks associated with<br />
23
Trung Quang Dinh, Hilmar Þór Hilmarsson<br />
WHAT ARE THE ECONOMIC JUSTIFICATIONS FOR THE EXISTENCE OF EXPORT CREDIT AGENCIES AND HOW CAN THEY FACILITATE CROSS BORDER TRADE...<br />
political and commercial risks in emerging markets can be managed, and the cases discussed in this article<br />
are tangible evidence of recent success during a global economic and financial crisis.<br />
References<br />
Ascari, R. (2007). Is Export Credit Agency a Misnomer? The ECA Response to a Changing World. Available at:<br />
http://www.sace.it/GruppoSACE/export/sites/default/download/wpsacen02.pdf (accessed on February 25, <strong>2012</strong>).<br />
Asmundson, I., Dorsey, T., Khachatryan, A., Niculcea, I., Saito, I. (2011). Trade and Trade Finance in the 2008-09 Financial<br />
Crisis. IMF Working Paper, WP/11/16, p. 1–65. Available at: http://www.imf.org/external/pubs/ft/wp/2011/<br />
wp1116.pdf (accessed on February 25, <strong>2012</strong>).<br />
EKF. (2009a). Case: Olam Buys Danish Equipment with Long-term Loan. Available at: http://www.ekf.dk/en/How-itworks/cases/Pages/GEA-Process-Engineering.aspx<br />
(accessed on November 14, 2011).<br />
EKF. (2009b). Case: Ukraine Orders Create Jobs in Thisted, Denmark. Available at: http://www.ekf.dk/en/How-it-works/cases/Pages/Cimbria.aspx<br />
(accessed on November 14, 2011).<br />
EKF. (2010). Case: EKF Secures Financing of Large FLSmidth Order to Jordan. Available at: http://www.ekf.dk/en/<br />
How-it-works/cases/Pages/FLSmidth.aspx (accessed on November 14, 2011).<br />
Finger, K. M., Schuknecht, L. (1999). Trade, Finance and Financial Crises. The World Trade Organization. Available at:<br />
http://www.wto.org/english/res_e/booksp_e/special_study_3_e.pdf (accessed on January 12, <strong>2012</strong>).<br />
Fitzgerald, B., Monson, T. (1989). Preferential Credit and Insurance as Means to Promote Exports. The World Bank<br />
Research Observer, Vol. 4(1), p. 89–114.<br />
Hilmarsson, H. Þ. (2011). Managing reform: How can the Baltic States as aid donors best share their transition experience<br />
with less advanced economies and what lessons can they learn from the international development programs<br />
of the Nordic countries? Review of International Comparative Management, Volume 12, Issue 4, October 2011,<br />
p. 682–695. Available at: http://www.rmci.ase.ro/no12vol4/06.pdf (accessed on February 14, <strong>2012</strong>).<br />
Hilmarsson, H. Þ. (<strong>2012</strong>). Small States and Large Private Sector Investments in Emerging Market Economies in Partnership<br />
with International Financial Institutions. In Innovation Systems in Small Catching-Up Economies: New<br />
Perspectives on Practice and Policy. Springer Book Series on Innovation, Technology and Knowledge Management,<br />
Vol. 15, Part 2, p. 139–158. DOI: 10.1007/978-1-4614-1548-0_8. Available at: http://www.springerlink.com/<br />
content/g822445l85313n03/ (accessed on February 14, <strong>2012</strong>).<br />
Luo, Y. (2009). Political Risk and Country Risk in International Business. The Oxford Handbook of International Business.<br />
Published to Oxford Handbooks Online: September 2009. doi:10.1093/oxfordhb/9780199234257.001.0001<br />
MIGA. (2009). World Investment and Political Risk. Available at: http://www.miga.org/documents/flagship09ebook.<br />
pdf (accessed on December 12, 2011).<br />
MIGA. (2010). World Investment and Political Risk. Available at: http://www.miga.org/documents/WIPR10ebook.pdf<br />
(accessed on December 12, 2011).<br />
OECD. (2003). Definition of commercial risk. Available at: http://stats.oecd.org/glossary/detail.asp?ID=5896 (access<br />
on October 15, 2011).<br />
OECD. (n.d). Coutry risk classification. Available at: http://www.oecd.org/document/49/0,2340,<br />
en_2649_34171_1901105_1_1_1_1,00.html (accessed on December 12, 2011).<br />
OECD. (n.d.). Export Credits, Official Export Credits Agencies. Available at: http://www.oecd.org/about/0,3347,<br />
en_2649_34169_1_1_1_1_1,00.html (accessed on February 25, <strong>2012</strong>).<br />
Olam. (2011). Annual Report. Available at: http://olamonline.com/resources#Annual Reports_2011 (accessed on December<br />
14, 2011).<br />
VASEP. (2011). Vietnam Association of Seafood Exporters and Producers. Official website: http://www.vasep.com.vn/<br />
(accessed on August 31, 2011).<br />
Yescombe, E. R. (2002). Principles of Project Finance. Academic Press, London, 343 p.<br />
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ekonominės eksporto kreditų agentūrų egzistavimo<br />
prielaidos, jŲ galiMYBĖS paskatinti užsienio prekybą<br />
su kylančiomis rinkos ekonomikomis<br />
Trung Quang Dinh, Hilmar Þór Hilmarsson<br />
Verslo ir mokslo mokykla, Akureyri <strong>universitetas</strong> (Islandija)<br />
Santrauka<br />
Eksporto kreditų agentūros (EKA) suvaidino svarbų vaidmenį švelninant finansų krizės padarinius užsienio<br />
prekybai. Šiame straipsnyje aptariamas EKA vaidmuo skatinant užsienio prekybą su kylančiomis rinkos<br />
ekonomikomis, aptariamos ekonominės tokių agentūrų egzistavimo prielaidos.<br />
Straipsnyje parodoma, kaip praktikoje taikomos EKA rizikos mažinimo priemonės: 1) pirkėjo kredito<br />
garantijos; 2) tiekėjo kredito garantijos; 3) eksporto paskolos. Pateikiama pavyzdžių, kaip organizacijos<br />
naudojosi EKA paslaugomis, pavyzdžiui, siekdamos geresnių sąlygų, tokių kaip ilgesni paskolų terminai ir/<br />
ar mažesnės palūkanos.<br />
PAGRINDINIAI ŽODŽIAI: užsienio prekyba, kylančios rinkos, finansų krizė, eksporto kredito agentūros<br />
(EKA), komercinė ir nekomercinė rizika, rizikos mažinimo instrumentai.<br />
JEL codes: F14, F21, G01, G24, G32<br />
25
Anna Belova<br />
International cooperation of border settlements in strategies for development of small and semi-medium cities: case-study...<br />
International cooperation of border settlements<br />
in strategies for development of small<br />
and semi-medium cities: case-study of Kaliningrad<br />
Region (Russian Federation)<br />
Anna Belova 1<br />
Immanuel Kant Baltic Federal University (Russia)<br />
Abstract<br />
The role of cross-border cooperation of Kaliningrad region’s of Russian Federation border municipalities in its development strategies<br />
are observed. Significance of cross-border cooperation of small and semi-medium cities for its socio-economic development is<br />
analysed. The main spheres of cooperation between small and semi-medium border settlements of Kaliningrad region, Poland and<br />
Lithuania have been defined. The theoretical base on cross-border cooperation (Russian and foreign researchers) was analysed, and<br />
five geographical methods were used on preparation the article.<br />
KEY WORDS: development strategy, cross-border cooperation, border settlements, small and semi-medium-sized cities, socio-economic<br />
development.<br />
JEL Codes: R120, R230, R500, R580, R590, O180, O190, F500, F590<br />
Introduction<br />
Kaliningad region of Russian Federation due to its geographical location has the exclave status for the<br />
country. And the cross-border cooperation of the Kaliningrad region with surrounding EU countries (Lithuania<br />
and Poland) plays significant role for socio-economic development of Kaliningrad region. It is important<br />
to mention that only Kaliningrad region is separated from Russian territory by other states. And the<br />
border regions of Russia consider the cross-border cooperation as one of the ways towards socio-economic<br />
development of the territory. Mostly small and semi-medium-sized cities are located along the borders of<br />
Russia, and its cooperation reflected in the development strategies of the border regions of the Russian Federation.<br />
Compared to other Russian peripheral territories, semi-medium sized cities of the Kaliningrad region<br />
actively participate in cross-border and transnational cooperation. All of them enjoy partnerships and twinning<br />
relationships with overseas neighbouring, and even with geographically remote cities. The strategies<br />
for socio-economic development of semi-medium sized cities of Kaliningrad region plays significant role for<br />
cross-border and trans-border cooperation for its development.<br />
The main aim of the article is to analyse the strategies for socio-economic development of semi-mediumsized<br />
cities of Kaliningrad region on issue of the cross-border cooperation and to define main sectors for<br />
cooperation of semi-medium sized cities of Kaliningrad region with border municipalities of Lithuania and<br />
Poland. Also it is the objective to analyse the role of the border cities of Kaliningrad region for the settlement<br />
system o the region.<br />
1 Anna Belova – Head of the European Union information center of the Immanuel Kant Baltic Federal University, Kaliningrad,<br />
scientific interests: social geography, international cooperation.<br />
E-mail: polyotkina@mail.ru<br />
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1. Research review<br />
There are many Russian (Soviet) scientists have dealt with settlement systems, region planning and role<br />
of the settlements in socio-economic development of the territory. Among Russian scientists in this sphere<br />
it is needed to pay attention to economic geographers as B. S. Khoreev, S. G. Smidovich, G. M. Lappo,<br />
D. G. Khodzhaev, G. M. Fedorov (Lappo, 1997; Fedorov, 2001; Pustovgarov, Fedorov, 2001) and others.<br />
Among foreign scientists – W. Crystaller and A. Lesh, H. Hotellinag, J. Tunen, W. Laundhart, A. Weber and<br />
others (Simagin, 2009).<br />
As soon as for border regions and territories, many scientists in their research work paid attention to<br />
border as the significant resource for improving the socio-economic situation in peripheral areas. There are<br />
such scientists as Russian (Soviet) geographers: P. Y. Baklanov, Y. N. Gladky, Y. M. Zverev, T. N. Chekalina,<br />
V. S. Korneevets, N. V. Kaledin, V. A. Kolosov, A. G. Manakov, B. B. Rodoman (Baklanov, Ganzej, 2004;<br />
Kaledin, Korneevets, Chekalina, 2008; Kolosov, Turovskij, 1998; Rodoman, 2002) and others; economists:<br />
O. V. Butorina, L. B. Vardomski, N. M. Mezhevich, N. Y. Oding (Mezhevich, 2002; Oding, Fedorov, 2009);<br />
politologs: I. N. Barygin, K. K. Khudoley, O. V. Plotnikova and others (Barygin, 2009; Plotnikova, 2005;<br />
Khudoley, Lanko, 2009).<br />
Significant role plays the research works of such foreign scientists as Е. Antola, Е. Buchhover, V. Goermar,<br />
P. Joenniemi, U. Kivikari, M. Lindstrоm, K. Lihuto, Т. Palmovsky, E. Spiriajevas, I. Samson, F. Tassinari,<br />
H. Timmermann, K. Wellmann, J. Zaleski (Rosas, Antola, 1995; Buchover, 1994; Kivikari, Lindstrom,<br />
Liuhto, 1998; Palmowski, 2004; Spiriajevas, 2004; Timmermann, 2001; Tassinari, 2004).<br />
As for the strategic planning for the regional development in boder regions and muniipalities, it is important<br />
to note such scientists as V. S. Bilchak, G. M. Fedorov, D. A. Bolotova, V. A. Lapina, V. Y. Liubovny,<br />
M. Y. Mahovej, N. M. Mezhevich, M. A. Nikolajeva, S. N. Yurkova (Bilchak, 2001; Fedorov, Zverev, Korneevets,<br />
2008; Mezhevich, 2009; Shirokov, Yurkova, 2004) and others.<br />
2. Methodology<br />
During preparation of the present research the following methods used in research of social and economic<br />
geography have been applied (Djakonov, 1996):<br />
• y bibliographical method (study of works of Russian (soviet) and foreign geographers on the present<br />
subject);<br />
• y comparative and geographical method (to reveal general tendencies of social and economic development<br />
of the small and semi-medium-sized border cities and other border settlements of Kaliningrad<br />
region and border areas of Lithuania and Poland, and to analysis the strategic documents of the border<br />
municipalities of Kaliningrad region);<br />
• y method of spontaneous study of populated places (to reveal problems of border small and semi-medium<br />
cities of the Kaliningrad region);<br />
• y method of analysis of statistic data (to compose tables of forms and types of the crosborder cooperation<br />
of the border small and semi-medium cities of the Kaliningrad region with the view of their<br />
further analysis);<br />
• y cartographical method (aiming at presentation the border settlements of the region and adjacent EU<br />
states).<br />
3. Research results<br />
<strong>Regional</strong> strategies and policies of semi-medium sized cities and their adjacent areas were elaborated<br />
with regard to the specific geographical situation of the Kaliningrad region and the experience of cross-border<br />
and transnational cooperation.<br />
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The Medium and Long-term Strategy for Socio-economic Development of the Kaliningrad region links<br />
the prospects of regional development to three interrelated problems (Strategy of soc. econ. develop. of Kaliningrad<br />
region, 2007):<br />
1. Ensuring the Kaliningrad region’s effective integration into chief socio-economic processes currently<br />
in progress in the Baltic region, with priority given to industrial-technological issues, transport, cultural<br />
development and migration issues. It requires synchronization of regional development both<br />
with closest neighbours and with other Russian regions.<br />
2. Defining the role of the Kaliningrad region in achieving the strategic goals set on the Federal level<br />
viewed as an incentive for restructuring regional economies and for competitiveness enhancement.<br />
3. Defining the baseline scenario of the EU-Russia relations development and the role of the Kaliningrad<br />
region in its implementation. Among the options considered there are: a) Russia’s full membership in<br />
the EU; b) creation of a common market, including labour and capital markets, which suggests harmonization<br />
of Russian and European legislations; c) cooperation in several strategically significant<br />
areas (strategic partnership); e) maintenance of the status quo in the relationships.<br />
Current socio-economic processes in the Baltic macro-region are regarded as fundamental factors of the<br />
regional development strategy in the Kaliningrad region. Along with the formation of a common market<br />
of labour, capital and transport services; together with technological upgrading, production management<br />
improvement (especially outsourcing, including the redistribution of businesses from the countries of old<br />
Europe to Poland and the Baltic States), we are witnessing the reform of general and vocational education,<br />
aimed at the formation of a common European space of higher education in the context of Bologna Process<br />
(Russia included). On top of this, great importance is attached to changes in migration issues and to the transformation<br />
of urban environment into a more environmentally – and investment-friendly milieu, with cities<br />
functioning as Pan-Baltic business centres or tourism hubs and emerging transnational urban agglomerations<br />
(Copenhagen-Malmo, in the long run – Tallinn-Helsinki) (Kaledin, Korneevets, Chekalina, 2008).<br />
The Strategy emphasizes that “culture is becoming a factor of productivity growth and economic development,<br />
promoting an inflow of investments, mobile personnel, and information”. It is these processes that<br />
account for a large share of tourism in the Baltic macro-region. The Kaliningrad region is facing the challenge<br />
to form a single tourist and recreational space jointly with some Polish and Lithuanian regions, and<br />
to enhance cross-border and international cooperation with the countries whose history is closely connected<br />
with the history of the area (including France, Holland, Italy, Austria, and the Czech Republic).<br />
North-western Russian regions are also integrating into the spatial dimension of the Baltic region (Strategy<br />
of soc. econ. develop. of Kaliningrad region, 2007).<br />
An example of cross-border collaboration is set by the Baltijsk municipality. Baltijsk, whose role until<br />
recently was limited to servicing the naval base, is now embarking on the path of developing civilian infrastructure,<br />
promoting SMEs, using its tourist potential, etc. Prospects for the district’s advance are linked<br />
primarily to the development of port infrastructure and integration into the South Baltic Sea area transport<br />
system. The formation of the transport network in Baltijsk is remarkable for being part of the conversion<br />
process. The Ministry of Defence has already handed over two objects for civilian use (the third and fourth<br />
basins); two berths have been equipped for receiving ferries in Basin 3, and a ferry line has been launched<br />
with the itinerary Ust-Luga – St. Petersburg – Baltijsk. A railway terminal and a railway ferry service have<br />
been also launched, running Ust-Luga – Baltijsk – ports of Germany. A harbour station and a hydro-acoustic<br />
harbour are listed among prospective constructions.<br />
The District Administration is determined to promote cross-border cooperation and to integrate into the<br />
world economy. The city is actively involved in relations with neighbouring cities (Strategy of soc. econom.<br />
development of Baltijsk, 2008).<br />
Baltijsk’s participation in the network of international transport corridors implies, above all, attracting<br />
freight and passenger flows and investment, business development, solution of acute social issues (including<br />
employment of laid-off officers to the reserve) and prevention of environmental pollution. On the whole, it<br />
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will contribute to the prosperity of the Kaliningrad region, its socio-economic alignment with neighbouring<br />
countries and, ultimately, to the increase of living standards of its population.<br />
It is the expansion and modernization of the Baltijsk port complex that is bound to boost competitiveness<br />
of Kaliningrad ports. It is necessary to build partnership relations between Kaliningrad and Klaipeda ports to<br />
set the specialization areas and ensure competitiveness for the cross-border consortium.<br />
In the Baltijsk urban development strategy until 2015, cross-border issues are clearly set in the mission of<br />
the territory, stating that it is the Baltic sea gate of Russia and her outpost in the West; the key constituency<br />
in the development of the Kaliningrad region of the Russian Federation at the intersection of trade routes<br />
East-West, North-South; a centre for international cooperation, education, recreation, health improvement<br />
and tourism.<br />
What accounts for most of the municipality’s growth points is chiefly the function of servicing transit<br />
cargo and passenger flows, and simultaneous development of cross-border links with neighbouring regions,<br />
namely, Lithuania, Poland and Sweden (Strategy of soc. econom. development of Baltijsk, 2008).<br />
The main advantage of the urban district of Svetly is its location along the Kaliningrad sea canal – the<br />
major infrastructural component of the transport complex in the Kaliningrad region, opening up the shortest<br />
way to the Baltic Sea, provided with equipped mooring lines, and offering a wide choice of transport<br />
communications (water, rail-, motor- ways), as well as the availability of developed transport infrastructure<br />
and several sea terminals. Among the noteworthy strengths of the district, are a number of major infrastructural<br />
facilities of regional significance located on its territory (JSC “Lukoil-Kalinigradmorneft”, PLC<br />
“Commonwealth-Soya”, PLC “Optim”, etc.). A long-term cooperation with these enterprises is considered<br />
highly promising for the port. The district is also counting on benefits from the expansion of foreign economic<br />
relations and the growth of Russian exports. Another potential feature is vested in socio-economic<br />
cooperation with Kaliningrad, as well as with Russian and Polish settlements on the coast of the Vistula Bay<br />
(Strategy of soc. econom. development of Svetly, 2008).<br />
As is stated in the mission, the Baltijsk district aims to form a modern urban industrial centre with the<br />
dominating role of a complex, embracing industrial (manufacturing) and freight handling facilities. In its<br />
strategy the District is not focused on the search of its own niche, but rather on the qualitative development<br />
of already emerging areas of specialization (Strategy of soc. econom. development of Baltijsk, 2008).<br />
The urban districts of Svetly, as well as those of Baltijsk, Svetlogorsk, Guryevsk, Mamonovo, Bagrationovsk<br />
and the Zelenogradsky region (western part of the Kaliningrad region) in the long run could join the<br />
metropolitan area with its centre in the city of Kaliningrad.<br />
In its development strategy, the Sovetsk urban district indicates among its internal strengths the proximity<br />
to the border equipped with crossing points, accessible external resources and a well-developed versatile<br />
industrial infrastructure. The participation in the Euro region “Saule” and other international projects; the<br />
district’s tourist potential; its geographical location in the transport network both in the Kaliningrad region<br />
and prospective international corridors – these features add to the strengths of the district (Strategy of soc.<br />
econom. development of Sovetsk, 2009).<br />
The district’s external opportunities comprise: attraction of investments (including foreign ones) for the<br />
development of manufacturing, tourism, life-support systems and for implementing social programs; increasing<br />
its liaison function of the border and cross-border cooperation; location on the left bank of the River<br />
Neman, which is an international waterway; forwarding, warehousing, logistics and other services within<br />
servicing a newly built transportation corridor (Strategy of soc. econom. development of Sovetsk, 2009).<br />
The Strategy for the medium- and long-term socio-economic development of the Kaliningrad region<br />
stresses that it is desirable to consider the potential of creating a strong freight-cargo hub on the basis of the<br />
conurbation ‘Gusev – Cherniakhovsk’, with the further relocation of logistics, sorting and the administrative<br />
centres for freight and rail haul to the hub. This measure would partially ease Kaliningrad’s cargo transportation<br />
burden and thereby allow Kaliningrad to focus on specializations inherent in the capital city as a tourist<br />
and recreation centre, and a location of foreign and national businesses. This will also contribute to creating<br />
a more balanced spatial pattern of the Kaliningrad region, which now lacks the “second city” – the point<br />
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International cooperation of border settlements in strategies for development of small and semi-medium cities: case-study...<br />
of attraction for labour and production technologies (Strategy of soc.econ. develop. of Kaliningrad region,<br />
2007; (Programme of soc. economic development of Kaliningrad region, 2006).<br />
In the development strategy for the urban district of Cherniakhovsk, its international ties are regarded as<br />
one of the challenges whose solution is aimed at creating a favourable natural environment and at improving<br />
the quality of life (Strategy of soc. econom. development of Cherniakhovsk, 2009).<br />
As points of growth the municipality specifically addresses two economic clusters: a transportation and<br />
logistics centre and the East-European Centre of horse husbandry. The transportation and logistics centre is<br />
defined as a facility unit for processing goods and for traffic servicing, which includes transportation networks<br />
(railways, roads), facilities infrastructure (warehouses, terminals) and services infrastructure (temporary<br />
storage warehouses, customs office, hotels, catering businesses, service stations). Although the transport<br />
sector of the Cherniakhovsk urban district is already an economic cluster, additional investments are badly<br />
needed into the accompanying infrastructure, such as logistics companies and hotel service (Strategy of soc.<br />
econom. development of Cherniakhovsk, 2009).<br />
Gusev urban district also connects its prospects with the development of rail and road transport infrastructure<br />
and the Goldap-Gusev border crossing. Gusev is actively involved in cross-border cooperation<br />
projects under the neighbourhood programme including Lithuania, Poland, and the Kaliningrad region of<br />
Russia. The district is leading in a number of projects among municipalities, being engaged in attracting investments<br />
into processing industries (based on local resources) and agriculture. Currently, it is implementing<br />
the development of techno polis in partnership with I. Kant Baltic Federal University, and it also aims to<br />
develop cross-border cultural, historical and natural tourism. The municipality is actively working within the<br />
Euro region “Neman” (Programme for soc. econom. development of Gusev, 2009).<br />
Analysing the cross-border cooperation of border cities (small and semi-medium-sized) of Kaliningrad<br />
region, sustainable networks have been established with small and medium-sized cities of the border countries<br />
– Lithuania and Poland (Table 1).<br />
Table 1. Existing cross-border cooperation of the border small and semi-medium-sized cities of Kaliningrad region<br />
№ Border city of<br />
Kaliningrad region<br />
Cooperation border<br />
country<br />
Cooperation border city<br />
and sphere of cooperation<br />
1 Sovetsk Lithuania Panemune (transport and logistic, culture,<br />
tourism)<br />
Shilale (Culture)<br />
Pagėgiai (business, tourism, culture, youth<br />
policy, sport)<br />
Taurage (transport and logistic, business,<br />
culture, tourism, youth policy, sport,<br />
education)<br />
Plunge (common food production<br />
enterprise)<br />
2 Nesterov Lithuania Virbalis (culture, education)<br />
Kybartai (border crossing point, transport<br />
and logistic)<br />
Vilkaviškis (culture, entrepreneurship)<br />
3 Neman Lithuania Siauliai, Taurage (within euro region<br />
“Saule”, tourism, culture, environmental<br />
protection)<br />
Siauliai, Vilkaviškis, Kazlu Ruda,<br />
Kalvarija, Marijampole, Jurbarkas (within<br />
euroregion “Sheshupe”, environmental<br />
protection)<br />
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№ Border city of<br />
Kaliningrad region<br />
Cooperation border<br />
country<br />
Cooperation border city<br />
and sphere of cooperation<br />
4 Svetlyj Poland Svinoustje (tourism, environmental<br />
protection)<br />
Kalwarija Zebzhydovska (environmental<br />
protection, tourism)<br />
Novy Dwor Gdanski (culture, sport,<br />
education)<br />
Frombork (tourism, culture)<br />
Kentrzyn (culture, sport, education, social<br />
cooperation, environmental protection)<br />
Common Union of the coastal gminas<br />
of the Vistula lagoon (12 cities) for<br />
development of the marine yacht tourism<br />
5 Ozersk Poland Elk (agrotourism, culture,<br />
entrepreneurship)<br />
Ostroda (social sphere)<br />
Sopot (social sphere, tourism)<br />
6 Gusev Poland Goldap (culture, sports, social sphere,<br />
tourism, environmental protection)<br />
Pabjanice (culture, sport, social sphere)<br />
7 Baltijsk Poland Elblag (transport, tourism, social sphere,<br />
entrepreneurship)<br />
Krynica Morska (transport, tourism)<br />
Commun Union of the coastal gminas<br />
of the Vistula lagoon (12 cities) for<br />
development of the marine yacht tourism<br />
8 Mamonovo Poland Branevo (environmental protection,<br />
transport and logistic, social sphere)<br />
Prabuty (social support of the local<br />
inhabitants)<br />
Pish (culture, entrepreneurship, tourism)<br />
Penezhno (entrepreneurship, culture,<br />
historical and cultural heritage)<br />
Commun Union of the coastal gminas<br />
of the Vistula lagoon (12 cities) for<br />
development of the marine yacht tourism<br />
9 Bagrationovsk Poland Lidzbark (social sphere, education, culture,<br />
sport, youth policy, entrepreneurship,<br />
cooperation between non-governmental<br />
organisations)<br />
Korshe (culture, tourism)<br />
Bartoszyce (transport and logistic,<br />
entrepreneurship, culture, environmental<br />
protection, tourism)<br />
Ilawa (culture, social sphere,<br />
entrepreneurship)<br />
Sourse: Prepared by Author<br />
According to the spheres of cross-border cooperation of small and semi-medium sized cities with<br />
neighbouring border cities of Poland and Lithuania, culture and tourism are in leader position (Fig. 1).<br />
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Anna Belova<br />
International cooperation of border settlements in strategies for development of small and semi-medium cities: case-study...<br />
Figure 1. Cooperation spheres of the border cities of Kaliningrad region of RF, Lithuania and Poland<br />
Source: Prepared by Author<br />
According to the Fig.1, as it was mentioned above, culture and tourism are leaders of cooperation of the<br />
border cities. Also, social sphere, sport and entrepreneurship have significant role in cross-border cooperation.<br />
NGO cooperation is not well-developed, but thanks to euro regional cooperation and such cooperation<br />
tool as Cross-border cooperation Programme Lithuania-Poland-Russia 2007–2013, there are more and more<br />
NGO establishing and start to cooperate.<br />
Conclusions<br />
Every semi-medium sized town of the Kaliningrad region benefits from of its geographical location and<br />
economic situation. It is these benefits that predetermined the growth in the size of these towns compared to<br />
other municipal town of the region (excluding the city of Kaliningrad) and created the necessary prerequisites<br />
for their further dynamic development. These prerequisites can be realized under several conditions, if<br />
the Kaliningrad region (as it can be expected) starts to play a more important role in international economic<br />
relations of Russia, and if Russia’s economy continues its rapid development. Secondly, if industrial cooperation<br />
develops in the south-east of the Baltic Sea region, thus forming a single territorial Russian-Polish-<br />
Lithuanian economic system, called “Trehgradie” (Gdansk – Gdynia – Sopot – Kaliningrad – Klaipeda).<br />
Apart from it, a lot depends on the growth in the labour recourses of the Kaliningrad region as a result of<br />
the implementation of the programme of re-settlement of Russian citizens, who now live abroad, in the Kaliningrad<br />
region. Another condition is to be fulfilled – the development of transport infrastructure, including<br />
extensive development of the rail roads and highways, connecting the Kaliningrad region with other Russia<br />
regions and European countries. The ports of the Kaliningrad region are to increase their capacity.<br />
Baltijsk and Svetly, being Kaliningrad Avant posts, are parts of the Kaliningrad agglomeration and the<br />
Kaliningrad transport junction. The development of these two towns as satellites of Kaliningrad should be<br />
closely connected with the development of the whole agglomeration, its industrial and, to a greater extent,<br />
social infrastructure, as well as its rapid changes in labour recourses and the necessity to solve common environmental<br />
problems. Cross-border cooperation of these cities with border cities of neighbouring states is<br />
mostly connected with transport and logistic, and sports and social sphere.<br />
Cherniakhovsk and Gusev trend to create a single territorial system, developing as one whole. These<br />
towns could counterbalance further concentration of the industrial potential in the west of the Kaliningrad<br />
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region. From the point of view of the development of urban-rural partnership, Cherniakhovsk plays an important<br />
role in agro-industrial cooperation and providing services to the rural population in the south-east<br />
of the region. Cherniakhovsk, developing its integration with Gusev and forming a single territorial system,<br />
may become even more active in providing services to the neighbouring rural population.<br />
Sovetsk can use the advantages of its proximity to the border for further strengthening its economic ties<br />
with the neighbouring districts of Lithuania. While developing, Sovietsk may include Neman and Slavsk<br />
into the sphere of its influence, thus creating a small agglomeration in the north of the Kaliningrad region.<br />
As soon as Sovetsk is one of the biggest border-crossing point, which is significant not only for Kaliningrad<br />
region, but also for Russia, the transport and logistic are main cooperation sphere with neighbouring Lithuanian<br />
settlements. Other significant cooperation spheres’ are: entrepreneurship, social sphere, culture and<br />
tourism. Also Nesterov and Chernyshevskoje settlement of Kaliningrad region are cooperate with Lithuanian<br />
border settlements first of all as crossing-border points, and within different social spheres.<br />
The cross-border cooperation of small and semi-medium-sized cities of Kaliningrad region and border<br />
states – Lithuania and Poland strengthening from year to year. People-to-people contacts of the border<br />
settlements also rising up. This is possible due to cooperation tools such as euroregional cooperation and<br />
cooperation Programmes (CBC ENPI Lithuania-Poland-Russia 2007–2013, Baltic Sea Region Programme<br />
2007–2013 and South Baltic Programme), and also due to significant role of cross-border cooperation in<br />
development strategies of border cities and municipalities, as well as the Kaliningrad region as a whole.<br />
Cross-border cooperation of border cities of Kaliningrad region with Lithuanian and Polish ones is very<br />
important for regional socio-economic development. It allows experiencing exchange and to get and implement<br />
the best practices in different spheres, such as environmental protection, innovative industry, social<br />
sphere, education, etc.<br />
It is necessity improving the socio-economic situation of the border areas due to opening the small crossborder<br />
movement between Poland and Kaliningrad region.<br />
Further coordination of the development strategy of the Kaliningrad region and its municipalities with<br />
the development strategies of the neighbouring Baltic Sea region countries will definitely facilitate positive<br />
trends in the development of semi-medium sized towns and the Kaliningrad region as a whole.<br />
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Куршского залива. Российская Балтика: приграничное сотрудничество. Калининград, c. 186–201.<br />
Стратегия социально-экономического развития Калининградской области на средне- и долгосрочную<br />
перспективу. (2007). http://www2.gov39.ru/index.php?idpage=563<br />
Стратегия социально-экономического развития муниципального образования «Балтийский городской округ»<br />
на период до 2016 года. (2007). Калининград.<br />
Стратегия социально-экономического развития муниципального образования «Светловский городской округ»<br />
на период до 2016 года. (2008). Светлый.<br />
Стратегия социально-экономического развития муниципального образования «Советский городской округ» на<br />
период до 2016 года. (2009). Советск.<br />
Стратегия социально-экономического развития муниципального образования «Черняховский городской округ»<br />
на период до 2016 года. (2009). Черняховск.<br />
Федоров, Г. М. (2001). Население Калининградской области. Демографические условия обоснования<br />
Территориальной комплексной схемы градостроительного планирования развития территории<br />
Калининградской области и ее частей: Монография. Калининград: Изд-во КГУ, c. 24–39.<br />
Федоров, Г. М., Зверев, Ю. М., Корнеевец, В. С. (2008). Россия на Балтике: 1990–2007 годы. Калининград: Издво<br />
РГУ им. И. Канта, 224 с.<br />
Худолей, К. К., Ланко, Д. А. (2009). Санкт-Петербург в Балтийском регионе. Балтийский регион, Vol. 1, c. 64–76.<br />
Широков, А. Н., Юркова, С. Н. (2004). Федеральное законодательство России о местном самоуправлении.<br />
Москва, 78 с.<br />
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Tarptautinis pasienio gyvenviečių bendradarbiavimas<br />
mažų ir vidutinių miestų vystymo strategijose:<br />
Kaliningrado srities pavYzdys (Rusijos federacija)<br />
Anna Belova<br />
Emanuelio Kanto Baltijos federalinis <strong>universitetas</strong> (Rusija)<br />
Santrauka<br />
Kaliningrado regionas yra Rusijos Federacijos eksklavas, todėl pasienio bendradarbiavimas su jį supančiomis<br />
ES šalimis (Lietuva ir Lenkija) ypač svarbus socioekonominiam regiono vystymuisi. Kaliningrado<br />
regione yra devyni vidutiniai pasienio miestai, kurie, kaip ir kiekviena gyvenvietė, regione išnaudoja savo<br />
geografinės padėties privalumus.<br />
Baltijskas ir Svetly yra Kaliningrado aglomeracijos ir transporto mazgo dalis. Šių dviejų miestų vystymasis<br />
labai priklauso nuo visos aglomeracijos vystymosi tendencijų. Šių miestų bendradarbiavimas su kaimyninių<br />
valstybių pasienio miestais daugiausia susijęs su transportu, logistika, sportu ir socialiniais ryšiais.<br />
Černiachovskas ir Gusevas sudaro vieningą teritorinę sistemą ir vystosi kartu. Šie du miestai gali išlyginti<br />
šiuo metu pastebimą pramonės susitelkimą Kaliningrado regiono vakaruose. Černiachovskas vaidina svarbų<br />
vaidmenį plėtojant agropramoninį bendradarbiavimą ir teikiant paslaugas pietrytinei regiono daliai.<br />
Sovetskas gali pasinaudoti pasienio teikiamais privalumais ir toliau stiprinti ekonominius ryšius su kaimyniniais<br />
Lietuvos regionais. Besivystantis Sovetskas gali įtraukti Nemano ir Slavsko miestus į savo įtakos<br />
zoną, taip sukurdamas nedidelę aglomeraciją regiono šiaurėje. Transportas ir logistika yra pagrindinės bendradarbiavimo<br />
su kaimyniniais Lietuvos regionais sritys, kitos svarbios sritys yra verslas, socialinė sritis,<br />
kultūra ir turizmas.<br />
Kaliningrado regiono, Lietuvos ir Lenkijos pasienių bendradarbiavimas metams bėgant darosi vis aktyvesnis.<br />
Žmonių bendravimas pasienyje taip pat aktyvėja, tam labai padeda bendradarbiavimą skatinančios<br />
programos (tokios kaip CBC ENPI Lithuania-Poland-Russia 2007–2013, Baltic Sea Region Programme<br />
2007–2013, South Baltic Programme), pasienio miestų, savivaldybių ir regionų plėtros strategijos, kur pasienio<br />
bendradarbiavimui skiriamas didelis dėmesys. Pasienio bendradarbiavimas leidžia keistis patirtimi<br />
įvairiose srityse, tokiose kaip aplinkosauga, moderni pramonė, socialinė sritis, švietimas ir pan.<br />
Tolesnis Kaliningrado srities ir jos savivaldybių vystymo strategijų koordinavimas su kaimyninių Baltijos<br />
jūros regiono valstybių vystymo strategijomis, paskatins smulkių ir vidutinių miestų bei viso Kaliningrado<br />
regiono tolesnį vystymąsi.<br />
PAGRINDINIAI ŽODŽIAI: vystymo strategija, pasienio bendradarbiavimas, pasienio gyvenvietės, maži<br />
ir vidutiniai miestai, socioekonominis vystymasis.<br />
JEL klasifikacija: R120, R230, R500, R580, R590, O180, O190, F500, F590<br />
35
Jaroslav Dvorak<br />
SUSTAINABILITY OF EVALUATION FUNCTION IN LITHUANIAN PUBLIC ADMINISTRATION<br />
SUSTAINABILITY OF EVALUATION FUNCTION<br />
IN LITHUANIAN PUBLIC ADMINISTRATION<br />
Jaroslav Dvorak 1<br />
Klaipėda University (Lithuania)<br />
Abstract<br />
This article sets out to examine the public policy evaluation model, which is applied for evaluating public policy in Lithuania. The<br />
data was collected from the papers published by local researchers, official documents available at the ministries and agencies web<br />
sites and other printed materials. Qualitative data for this paper was taken from the series of individual interviews with public officials<br />
and evaluators (conducted 200–2010). The data was supplemented with quantitative data from the survey about the scope and<br />
significance of evaluation in Lithuania (conducted in 2010). It was found that monitoring system was weak designed and required<br />
significant reinvention. The reinvention of the monitoring system will built base for the future evaluation of the results. It is suggested<br />
that that the greatest demand for the effectiveness, efficiency and productivity in the government leads to the highest use of performance<br />
management and evaluation as a tool for decision-making.<br />
KEY WORDS: evaluation, program, monitoring, Lithuania.<br />
JEL codes: D730, D780, D790, H830, L380<br />
Introduction<br />
Evaluation of public policy has been applied in Lithuania only recently, and a certain impact of this tool<br />
is noted while administering the support of the EU Structural and Cohesion Funds. However, the information<br />
about evaluation has not been perfect yet. Evaluation is institutionalized in the Lithuanian administration<br />
system. An evaluator is a new social role, and, as we know from anthropology and sociology, rights, duties,<br />
expectations, etc. are typical for any role. In addition, the role of an evaluator is related to other roles,<br />
i.e. politicians, administrators or citizens. Rules of behaviour exist for any given pair of relationship or the<br />
norms and corresponding configurations of power; thus not only time, but also will is necessary to include<br />
evaluation into the agenda. In the process of evaluation consolidation, the evaluator has the right to ask specific<br />
questions and demand for certain information and charge the people to use evaluation results. While<br />
analyzing the development of the evaluation function, it is important to know how evaluation influence appears,<br />
mediates, is blocked or develops or, speaking instrumentally, how the influence of any evaluation may<br />
be increased. The research on policy evaluation, as well as many other retrospective instruments of public<br />
policy, faces the lack of data.<br />
The amount of data about the outcomes of public policy instruments, which was provided a decade ago,<br />
is significantly bigger in comparison to the information on public policy evaluation provided only several<br />
years ago. Apparently, the need to clarify how public policy evaluation is applied in the Lithuanian political<br />
and administrative environment exists. Of course, it is not necessary to wait for several decades for the<br />
information about the implementation of public policy evaluation in post-communist countries. The more<br />
1<br />
Jaroslav Dvorak – Klaipėda University, Department of Public Administration and Law, lect. dr., scientific interest: evidence<br />
based administration, public services delivery, evaluation of public policy.<br />
E-mail: jvd@takas.lt<br />
Tel.: +370 610 310 01<br />
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institutionalized evaluation is, the more difficult it will be to make changes while reconstructing the process<br />
of evaluation/the mechanism and compare with earlier stages of implementation.<br />
The aim of this paper to analyze and generalize the public policy evaluation model, which is applied for<br />
evaluating public policy in Lithuania.<br />
The configurative-idiographic method of case study was applied for the analysis of public policy evaluation<br />
in Lithuania. The application of this case study type allowed understanding the internal way of operation<br />
of the case and the fundamental characteristics of evaluation in Lithuania. The data for the analysis<br />
were collected using the conception of triangulation and using several sources: (i) document analysis (legal<br />
or administrative documents, protocols, reports and media reports); in-depth expert interview of direct contact<br />
and contact by telephone; (iii) quantitative questionnaire of public officials on the internet; (iv) content<br />
analysis of decision-making evaluation reports; (v) statistical analysis of the data; (vi) logical distribution<br />
and classification.<br />
1. Description of the concept of public policy evaluation<br />
The general definition of evaluation influences the formation of understanding the concept of public policy<br />
evaluation. Policy evaluation has a different meaning for different people and it can serve different purposes.<br />
Because there is no definition of evaluation which is accepted universally, every definition provided<br />
in the scientific literature is limited from one or another perspective because it is always possible to find the<br />
kinds of activities that are universally accepted as an evaluation but they are not comprised to the definition<br />
proposed by one or another author.<br />
First of all, it is possible to claim that evaluation is the systematic assessment of the worth or merit of some<br />
object. Evaluation is the systematic acquisition and assessment of information to provide useful feedback<br />
about some object (Trochim, 2006). As we can see from the provided definition, the concept of evaluation<br />
is intermingled with the assessment of worth and merits of a certain object. In the context of evaluation, a<br />
merit is understood as a correspondence to evaluation standards and specifications or, in other words, whether<br />
the assessment object performs something as well as it had to. If a programme has merits, it should serve<br />
the purpose to improve peoples’ welfare. In Dahler-Larsen’s (2007) opinion, different evaluation values<br />
and standards lead to different evaluations. Therefore, it is important for the evaluators to certify the value<br />
structure, according to which the evaluation conclusions will be made. There is an opinion that the concept<br />
of quality is the equivalent of a merit (Stufflebeam, Shinkfiled, 2007: 12).<br />
In turn, analyzing the concept of worth, it is possible to distinguish that even though the merits of the evaluation<br />
object may be evaluated very well, but its worth may be low. The benefit of public policy evaluation<br />
is measured by the validity of evidence, the reliability of evaluation for the state, politicians, administrators,<br />
citizens and other intended users of the results and the impact of evaluation information on public policy,<br />
programme action or programme results. Naturally, if the policy is valuable, the highest value has to be<br />
created. The main feature of worth is the exclusiveness of the object under evaluation, which determines its<br />
competitiveness against others.<br />
According to Widmer (2010), an evaluation is defined as a research-based service providing a systematic<br />
and transparent assessment of an object. Thus the term service underlines the fact that the evaluations are<br />
oriented towards a client (the government, the stakeholders) and are performed because of the public benefit,<br />
i.e. the services, the usage of which provides the collective benefit. However, it is necessary to add that<br />
the provision of evaluation services may influence the political environment; therefore, evaluation services<br />
may provide both advantages and disadvantages for the political environment. To be precise, the evaluation<br />
service may have not only output, but also a specific effect or impact on the environment. Thus it is possible<br />
to maintain that there is a specific relationship between the output of the evaluation service provision and the<br />
result (impact/effect). Irrespective of other factors, in order to evaluate the impact/effect of the evaluation<br />
service, a meta-evaluation is used, which helps to evaluate the efficiency and effectiveness of this service.<br />
Another important aspect included into Widmer’s definition, is the reference to transparency. Obviously,<br />
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SUSTAINABILITY OF EVALUATION FUNCTION IN LITHUANIAN PUBLIC ADMINISTRATION<br />
the public interest demands that the evaluations would be directed to honesty, fairness, transparency and<br />
the evaluation of ethic behavior. Evaluations have to check the correspondence of the programmes to moral<br />
standards without any compromise (Stufflebeam, Shinkfiled, 2007: 14).<br />
As one can see from the provided definitions, the evaluations are performed in order to assess the merits<br />
and value of a certain object. Evaluation society has created its own vocabulary; therefore, the evaluation<br />
object is called an evaluand or an evaluandum. If the evaluation object is a person, it is suggested to call him/<br />
her an evaluee. The evaluator has to be sure about the definition of his/her evaluand. However, logically, it<br />
may be difficult to achieve this because different interest groups may have different opinions what is an evaluand<br />
or how it has to be described. The objects that can be evaluated comprise various activities. In many<br />
cases, the evaluation object influences the complexity and complication of the public policy evaluation process.<br />
As it is noted by Geva-May ir Thorngate (2003), programmes are an easier target for changes, as they<br />
can be easily evaluated, stopped or changed, while it is more difficult to change policies because they form<br />
the system of general approaches or the programme structure and the strategies of function. The changes also<br />
may occur before the beginning of evaluation, during it or after its finish.<br />
2. Values of the public interventions and budgetary process<br />
Lithuanian experience has parallels with other post-communist countries; there have not been deep discussions<br />
about the measure of public sector intervention. Summing this experience, Careja and Emmenegger<br />
(2009) note that the state was asked to provide support not only for those who lost jobs because of economy<br />
restructurization, but also for those who had to retire earlier or wanted to change qualification to meet the<br />
needs of the new competitive job market. The intervention scope has increased significantly because of the<br />
politicians’ will to approach to the model of the welfare state of old European Union members because it was<br />
aimed to finance many state functions (social security, health service, education and science, defense, economics,<br />
security of the society). However, incompatibility between these wills and possibilities has become<br />
apparent because of limited budget resources (Bivainis, 2005: 74; Kuodis, 2008: 103).<br />
In this context it is important to note that national policies are reactive and unmatched with strategic planning<br />
documents and other programmes; the government activities are not integrated to the system of strategic<br />
planning; therefore, no attention is paid to the achievement of medium and long-term aims, as current<br />
conjectural aims dominate. This means that decisions are usually made only then, when the government has<br />
already faced the problem and there is no time to suggest alternatives and analyze them because the decision<br />
has to be made quickly, while evidence-based government policy attempts to envisage future problems and<br />
foresee the transitional solution stages. According to Diskienė, Marčinskas and Vaškelis (2008), ‘only the<br />
thirteenth and fourteenth governments got a real possibility to relate their programmes with the Long-term<br />
Economic Development Strategy of Lithuania until 2015 and National Development Strategy.’ Apparently,<br />
the previously mentioned activity vectors are logical. Strategic thinking and decision – making culture could<br />
not be created in Lithuania, as well as the capacity to use the strategic analysis instruments (Smilga, Laurėnas,<br />
2005: 1; Diskienė, Marčinskas, Vaškelis, 2008: 28).<br />
Even though national budget expenses increased several times from 2002 to 2009 but important political<br />
debates took place in the input phase rather than because of the foreseen output and outcomes, which shows<br />
that the main struggle between the political parties exists because of the amount of resources allotted to the<br />
protected organizations and institutions rather than the citizens. These are listed in the table below. A wide<br />
range of beneficiaries (companies and individuals) have started to use various tax concessions, which were<br />
invented in the input phase and unchecked by ex-ante evaluation. Inapprehension of object concessions,<br />
planning of intervention and evaluation caused legal premises in the change of concession object, which was<br />
used by businessmen and residents. However, the implementation of taxation policy was ineffective because<br />
there was no operative reaction towards the changes of concession object (Kuodis, 2008: 103). Mortgage<br />
concessions preconditioned the rise of realty price bubble, the explosion of which became the beginning of<br />
the economical and financial crisis (Kuodis, 2008: 103).<br />
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As the table 1 shows, the number of budget programmes constantly increased in Lithuania in 2000–2007,<br />
and only in 2008 the number of programmes decreased to 682 programmes, in 2009 the number of budget<br />
programmes reduced to 596 and in 2010 till 502. But still there are hundreds of programmes in Lithuania,<br />
which have various priorities, initiatives, financial resources, and criteria for choosing projects and different<br />
schedules for their implementation. Besides, the programmes are oriented towards spending rather than aiming<br />
at a specific development level.<br />
Table 1. The amount of budget programmes and dynamic of expenditures 2000–2010 year<br />
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010<br />
The amount of budget<br />
programmes<br />
515 438 533 623 653 676 672 709 682 596 502<br />
National budget<br />
expedintures, billion, Litas<br />
(together with EU funds)<br />
6,7 7,4 10,1 10,1 13,8 15,7 18,8 20,7 26,6 26,9 29,3<br />
The increase of programme number may be explained by factors distinguished by De Leon (1987), which<br />
are the following: dynamic conservatism and coalitions of programme anti-termination. In the case of dynamic<br />
conservatism, programme administrators had to terminate the programmes after achieving their aims;<br />
however, new aims were set and legitimated, which caused continuation of the programmes. Meanwhile,<br />
anti-termination coalitions were prevalent when financing in a certain area or provision of public goods were<br />
aimed to be decreased, therefore, the Government tended to continue the activities of the programmes that<br />
had already terminated. When the new education reform (2009) started, we see that the government seeks to<br />
change the old model of higher education financing; however, opponent coalitions formed immediately, the<br />
aims of which are to resist the implementation of the new model.<br />
A big number of programmes in Lithuania require additional human and financial resources. These are<br />
transaction costs of budget programmes, which are often invisible, but they exist. Transaction costs decrease<br />
programme efficiency and the programme itself has less resources. It is also emphasized that it is difficult to<br />
plan, require accountability, perform state audit and evaluate. Apparently, the number of programmes should<br />
be adequate to the strategic aims of the institutions. A project of the budget is not usually based on the aims<br />
of budget programmes but on the needs of appropriation managers. Programme providers and evaluators are<br />
the same subjects who implement them (National Audit Office, 2007: 16).<br />
The programmes are prepared without clearly distinguishing activity areas and deciding on the optimal<br />
number of programmes necessary to reach one aim; the principles of proportion of programme scope are<br />
not obeyed. It is noted that the programme aim often specifies a process rather than a result. It happens that<br />
the programme aim does not have a logical connection with the aim of the strategy, and the most common<br />
problem is that the need for unreal financing is provided (KTU Savivaldos mokymo centras, 2008). It is also<br />
possible to state that the programme management system is unstable because of often changes in the rules, as<br />
well as new programmes are created, which partly double the already existing programmes, and this restricts<br />
effective and efficient usage of programme resources.<br />
3. Reinventing the monitoring system<br />
In Lithuanian, in different areas of public policy, monitoring rules and requirements were approved by<br />
orders of the ministers or other legal acts after accessing the European Union (Gudelis, 2009: 93). Sector<br />
ministries collect quite a big amount of perfomance information; however, data quality is of an average level.<br />
Municipalities are also involved into the process of collection and presentation the monitoring data, thus the<br />
burden of data collection went to the street – level bureaucracy, who is already over tasked and who rarely get<br />
some feedbacks how the data are used in the further decision making or if it is used at all. This influences data<br />
39
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SUSTAINABILITY OF EVALUATION FUNCTION IN LITHUANIAN PUBLIC ADMINISTRATION<br />
quality because lower level public servants are not willing to do routine tasks, that possibly will not make<br />
any benefit for their work. As there is a big number of uncoordinated monitoring systems and a centralized<br />
strategic planning system, it is necessary to create a national integrated monitoring system.<br />
Figure 1. Monitoring cycle and existing issues<br />
In the monitoring system being analyzed, one can see the obstacles prevalent in different stages of monitoring<br />
cycle (Figure 1). Insufficient regulation of the monitoring process and weak quality of evaluation<br />
criteria are faced in the preparatory stage of monitoring (Lithuanian Government, 2009: 4). According to<br />
the conception, it is necessary to regulate monitoring in order to ensure the quality of evaluation criteria<br />
because the documents of institutions do not define monitoring implementation of activity and the processes<br />
of document analysis, as well as personal employees’ responsibility for achieving the aims and objectives<br />
(Lithuanian Government, 2009: 4). On the one hand, the appearance of such regulation, which provides a<br />
mandate for monitoring, may be an impetus, legitimizing monitoring in Lithuania, where the necessity of<br />
a legal instrument is a condition for each government reform. On the other hand, the regulation would not<br />
guarantee that efforts will be put to create a monitoring system.<br />
It was found out that in the preparatory stage of monitoring, only one fourth of institutions have methodical<br />
explanations, where the methodology for counting criteria importance would be provided (Lithuanian<br />
Government, 2009: 4). Nowadays, the public administration institutions have to think of the criteria themselves,<br />
as there are no methodologies or rule how to do that. While formulating the criteria, there is a lack of<br />
leadership and participation of highest-level authorities and politicians. The criteria are mainly formulated<br />
by the responsible officials, who lack knowledge and experience (Lithuanian Government, 2009: 4). Annual<br />
monitoring plans are not formed in the institutions or departments responsible for monitoring. The activities<br />
are fragmented, and sometimes they are influenced by the European Union orders, which may be evaluated<br />
positively, as it is probable that the good practice will be used for learning purposes.<br />
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In the implementation stage of monitoring, a superficial analysis is sometimes made while evaluating<br />
the degree of criteria achievement. In the strategic documents, the institutions do not formulate logical programme<br />
models or theories of change, therefore, the reasons for not achieving the criteria are rarely provided<br />
(Lithuanian Government, 2009: 5). According to the public servant,<br />
While making an audit, logical nonsense’s are often noticeable. For instance, there is a programme and its<br />
evaluation criteria. Evaluating the achievement of criteria, it seems that they are achieved in 200 per cent, while<br />
evaluating in terms of money; it is noticeable that a part from the subsidies of this programme is ‘moved’ to another<br />
programme, i.e. almost a half of the programme value. Then we express a lot of pretensions about the evaluation<br />
criteria and that the achieved results of the programme are not taken into consideration while providing financing for<br />
the next year. It is also clear that evaluation criteria are the main problem.<br />
This example expresses the performance paradox (Van Thiel, Leeuw, 2002: 267) very clearly, which is not<br />
foreseen, because public servants attempt to increase the level of criteria achievement to an unbelievable degree.<br />
This happens because of lack of analysis of expenses usage and it is not aimed at using monitoring information<br />
for making decisions. The ministries hardly use monitoring information preparing budgets or accounting for the<br />
usage of expenses or they use this information for choice (Lithuanian Government, 2009: 5).<br />
The research, ordered by the Ministry of the Interior (2009), analyses the introduction of performance management<br />
characteristics in all ministries in Lithuania. The analysis of the data about monitoring and evaluation<br />
shows that the level of introduction depends on the definition of monitoring and evaluation at the ministries.<br />
It is seen that monitoring and evaluation are introduced the best in the ministries that dispose only 21 % of the<br />
budget resources (Ministry of Education and Science, Ministry of Transport and Communication, Ministry of<br />
Energy, Ministry of Foreign Affairs) (Table 2). Monitoring and evaluation are introduced by 100 % by the by<br />
the customer of the research, the Ministry of the Interior. This may also be treated as an unintended consequence<br />
(Van Thiel, Leeuw, 2002: 267) of performance measurement because the ministries think of the criteria<br />
applicable to themselves in order to correspond to them. This way they can use the information and attempt to<br />
manipulate the evaluations, which does not correspond to the logic of organizational education. On the contrary,<br />
the introduction of monitoring and evaluation is bad in the ministries that dispose 67 % of the budget resources.<br />
According to the features of monitoring and evaluation distinguished in the research, the Ministry of Finance<br />
has neither monitoring, nor evaluation. Both elements are very poorly introduced in the Ministry of Agriculture<br />
which has a department of national programmes monitoring and evaluation (30 %).<br />
In the Ministry of Social Security and Labour, the capacities of monitoring and evaluation were trained<br />
and developed while implementing a project of the World Bank. The project was pursued for five years; the<br />
civil servants participated in the educational programme that lasted for three years, also a permanent annual<br />
preparation of social reports was initiated. However, according the mentioned research, there is no monitoring<br />
in this ministry as well and evaluation is introduced only in 15 %. In the monitoring conception, the lack<br />
of leadership was mentioned while defining criteria; however, it can be seen that the Ministry of the Interior<br />
takes the role of leadership and attempts to show which ministry has the management system introduced the<br />
best but this is done grounding on the criteria that do not correspond to the actual situation of the ministries.<br />
In the final monitoring stage, the following problems are possible: monitoring information is used for<br />
accounting rather than for management improvement; monitoring information is usually used preparing reports,<br />
but it is not aimed at improving internal processes of the institution. It is emphasized in the conception<br />
that prepared reports are poor quality and they lack transparency because the data sources are not always<br />
revealed, the benefit for the society is explained insufficiently, the reaction towards the results and activity<br />
outcomes is not shown (Lithuanian Government, 2009: 5–6). In our opinion, this is done purposefully because<br />
if the sources are not provided, an external analyst or evaluator will not be able to perform a metaevaluation<br />
of the prepared report.<br />
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SUSTAINABILITY OF EVALUATION FUNCTION IN LITHUANIAN PUBLIC ADMINISTRATION<br />
Table 2. Introductions of monitoring and evaluation in the ministries (Prepared according Ministry of Interior 2009)<br />
Ministry<br />
State expenditures<br />
in the ministry,<br />
percentage<br />
Quantitative<br />
assessment of<br />
monitoring,<br />
percentage*<br />
Quantitative<br />
assessment of<br />
evaluation,<br />
percentage*<br />
Ministry of Finance 32 0 0<br />
Ministry of Agriculture 14 30 30<br />
Ministry of Social Security and Labour 14 0 15<br />
Ministry of Economy 7 60 40<br />
Ministry of Education and Science 7 100 70<br />
Ministry of Transport and Communication 7 100 25<br />
Ministry of National Defence 5 0 70<br />
Ministry of Interior 4 100 100<br />
Ministry of Health 2 30 70<br />
Ministry of Energy 2 100 85<br />
Ministry of Environment 1 60 85<br />
Ministry of Culture 1 60 100<br />
Ministry of Foreign Affairs 1 100 100<br />
Ministry of Justice 0 60 40<br />
* – horizontal line (good), if the proper weight of indicators equal 80% and more; grey colour (satisfactory) –<br />
if the proper weight of indicators more than 59, but less than 80 %; Down diagonal line(poor), if the proper weight<br />
of indicators 50 % inclusively.<br />
4. Managing evaluation function<br />
Coordination of evaluation function. National audit office, as an active supervisor of programme implementation,<br />
enumerated the absence of appropriate evaluation system as one of the problems, i.e. the<br />
evaluations for financing the programmes of Lithuanian public sector institutions lack qualitative evaluation<br />
criteria. The respondent confirmed this:<br />
In the national level, we started creating evaluation system, first requirements appeared in the legal acts to perform<br />
evaluation, but the system itself is still not created, as there no evaluation skills or methodology, and conclusions are<br />
still not used in decision making, i.e. refusing budget programmes or continuing them.<br />
The overall impression from the literature review was that the majority of the researchers were discouraged<br />
and skeptical that Lithuania does not have an institution responsible for the coordination of budget programmes<br />
evaluation and monitoring, while the reports are only started to be integrated into further planning.<br />
According to Vilpišauskas (2007), this was influenced by the lack of evaluation capacity, political and institutional<br />
motivators. The reform is not finished in the central level of public administration and even though<br />
the number of qualified human resources, being able to implement projects according to the requirements of<br />
the changing environment, is increasing, there is still lack of them. One should admit that the first evaluation<br />
plan should be prepared at <strong>2012</strong>, however it isn’t publicly available yet, and that causes the fact that there is<br />
no budget to hire external evaluators. The evaluation methodology was approved by the Ministry of Finance,<br />
however Lithuanian evaluation community as main stakeholder in evaluation process wasn’t involved in the<br />
disputes about the content of methodology.<br />
Evaluation capacity. Programme evaluation is fragmented, even though the Government order for the<br />
evaluation of budget programme implementation, which existed until 2007, prescribed that the ministers,<br />
heads of Government institutions have to provide programme implementation reports and evaluation of aims<br />
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fulfillment according to evaluation criteria so that the evaluation results would be discussed in the Strategic<br />
Planning Committee and the Government. In addition, the requirement to collect information did not appear<br />
in the programme management mechanism to enable it to be comparable with other projects, programmes<br />
and to be meaningfully used for analysis and education.<br />
Only two ministries (Ministry of Finance, Ministry of Agriculture) have evaluation departments, while<br />
such skills have not been developed in other ministries and municipalities at all, thus there is a gap in this<br />
area and, consequently, the skills of report evaluation are poorly developed. In Lithuania, a more significant<br />
part of evaluation is focused on resources rather than outcomes and administrational processes rather than<br />
economical and social impacts. When programme implementation problems appeared, institutionalization of<br />
evaluation system started. In the present situation, there are no appropriate and developed procedures how to<br />
initiate, implement and use evaluations in the process of public policy. The hierarchy of central bureaucracy<br />
is dominated by lawyers, for whom evaluation is an unknown exercise. According to the respondent,<br />
In the institutions, which had the departments of statutory officials for a long time, the realization<br />
of evaluation function faces quite a bureaucratized administration culture.<br />
One of the qualities of Lithuanian administration culture is that departments are subordinate to the Ministries<br />
rather than the Government. The contractual research is provided to the ministry but not to the Prime<br />
Minister’s Office, which impedes the diffusion of knowledge in the public management system. On the other<br />
hand, the Prime Minister’s Office may press the departments of the ministries, especially if it has a strong<br />
support from the Prime Minister; however, evaluation performance and usage is fragmented in Lithuania.<br />
Political parties impede the professionalization of bureaucracy. Being weak, political parties attempt<br />
to weaken a potential competitor (Dvorak, 2008: 101). It should also be noted that the existing tradition<br />
of administration in Lithuania and administrative law contributed quite a lot to the evaluation of the civil<br />
servants for the legitimization of their activities rather than their results. To be precise, first the procedures<br />
appeared but nobody thought about the outcomes of public interventions. The Lithuanian public service was<br />
politicized for a long time after regaining the independence, and only after adopting the new public service<br />
law, politicization significantly decreased. Therefore, qualificational maturation of Lithuanian bureaucracy<br />
was significantly late and even though unqualified bureaucracy managed to compete with partocracy (Laurėnas,<br />
2001: 221), it still remained responsible for routine provision of public services and has not become an<br />
expert of the prestigious evaluation function. Naturally, the ability to compete is influenced by the fact that<br />
the bureaucracy communicates with clients and interest groups much more often than politicians; therefore,<br />
it has more information what is appropriate in politics.<br />
In the survey, it was asked what role is played by evaluation in the process of formation national budget<br />
and implementing it (figure 3). The biggest part of the respondents (34 per cent) emphasized that the role of<br />
evaluation is not very important, while 32 per cent of the respondents think that it is important, and 18 per<br />
cent of the respondents claim that the role of evaluation is very important. Also, 8 per cent noted that the<br />
role of evaluation in making national budget and implementing it is not important and the same number of<br />
respondents said that they do not know.<br />
The same question was provided to some respondents of the interview. Respondents believe that, it is<br />
possible to maintain that in the present situation, the change from the subsystem of evaluation of the EU<br />
Structural funds to the subsystem of making and implementation of national budget. In this subsystem, the<br />
clear evaluation function is little developed because the budget making process is of political nature. Public<br />
servants avoid performing an in-depth interim evaluation while making the budget because they may experience<br />
political pressure. For this purpose, there is a possibility to avoid clash with politicians. The Ministry<br />
of Finance does not perform regulatory impact assessment while preparing a ruling about the distribution of<br />
subsidies according to the programmes confirmed by the budget of the Lithuanian Republic for the year ‘N’<br />
because it is claimed that it is not a normative act but a task of technical character, for which a regulatory<br />
impact assessment note is not necessary (LR Finansų Ministerija, 2010). In principle, the National audit<br />
43
Jaroslav Dvorak<br />
SUSTAINABILITY OF EVALUATION FUNCTION IN LITHUANIAN PUBLIC ADMINISTRATION<br />
office provides its position in this stage; however, it depends on Seimas (Lithuanian Parliament) whether its<br />
remarks and recommendations would be taken into consideration and how it manages to use the additional<br />
value of such evaluation. The situation of programme evaluation has not changed significantly when provisions<br />
about the possibilities to review budget programme appeared in the strategic planning methodology, as<br />
a systematic review and evaluation is performed by a small number of institutions.<br />
Figure 2. Role of evaluation in the budgetary process of Lithuania<br />
Conclusions<br />
After the analysis of public intervention values and the functioning of the budget process, a conclusion<br />
can be made: Lithuania does not learn from earlier lessons. Imitating the Western experience and forming<br />
pre-conditions for the unmeasured interventions, the point of view had to change in the new situation of the<br />
crisis; however, while allotting money, nobody mentions or promises that such interventions will be evaluated.<br />
The evaluators do not dare to tell the society that interventions have to be measured and evaluated. The<br />
present political regime sends signals to the international business and policy community that “something is<br />
being done” and it is invested into evidence-based symbols of politics. It is wrong to think that symbol politics<br />
does not have consequences. There is some basis to claim that the evaluation function is scarcely developed<br />
in the formation and implementation of national budget, the decision impact process is not performed,<br />
even though the budget is confirmed by a different law every year and it is also comprised from strategic<br />
elements. From this point of view, the budget is the basis for the Government programme or the coalition<br />
platform. Apparently, the budget process has not become a learning process.<br />
The theory teaches that monitoring requires methodological accuracy; however, in Lithuania many uncoordinated<br />
systems of monitoring and evaluation are legalized, which require an integrated monitoring<br />
and evaluation strategy. In the monitoring cycle, the existing problems show the consequences of the lack<br />
of monitoring coordination and planning: insufficient regulation of the monitoring process; poor quality of<br />
evaluation criteria; superficial data analysis; undeveloped analysis of monitoring data; unused monitoring information<br />
in order to improve management; poor quality of activity reports. The results of the research show<br />
that the introduction of monitoring and evaluation into the ministries depends on their definition criteria.<br />
The meta-analysis of another research forms the pre-conditions to maintain that the unforeseen paradoxes<br />
of activity measurement appear in Lithuania when the ministries think of the criteria that correspond to<br />
them with the aim to have a leading position in the activity management area. Unfortunately, the evaluators<br />
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do not object against such activities while carrying out such investigation. Besides, there is no programme<br />
evaluation coordinator, even though several reorientations to the performance of coordination and strategic<br />
planning functions are performed in the office of the Prime Minister. Political parties inhibit the creation of<br />
evaluation competencies for a long time: as they are weak, they attempt to weaken their potential rival, i.e.<br />
state office.<br />
References<br />
Bivainis, J. (2005). Lietuvos valstybės išlaidų masto ir struktūros lyginamieji vertinimai. Ūkio technologinis ir ekonominis<br />
vystymasis, Nr. 11 (2), p. 71–77.<br />
Careja, R., Emmenegger, P. (2009). The Politics of Public Spending in Post-Communist Countries. East European<br />
Politics & Societies, Vol. 23, No. 2, p. 165–184.<br />
Dahler-Larsen, P. (2007). Evaluation and Public Management. In: E. Ferlie, E. Laurence Lynn jr., Pollitt Chr. (ed.) The<br />
Oxford handbook of public management. Oxford: University Press.<br />
De Leon, P. (1987). Policy termination as a political phenomenon. In: D. J. Palumbo (ed.). The politics of program<br />
evaluation. Sage: Newbury Park, CA.<br />
Diskienė, D., Marčinskas, A., Vaškelis, V. (2008). Valstybės strateginio planavimo subjekto dilema. Ekonomika, No. 81,<br />
p. 26–35.<br />
Dvorak, J. (2008). A Theoretical Interpretation of Policy Evaluation in the Context of Lithuanian Public Sector Reform.<br />
Baltic Journal of Law & Politics, Vol. 1, No. 1, p. 95–110.<br />
Geva-May, I., Thorngate, W. (2003). Reducing Anxiety and Resistance in Policy and Programme Evaluations: A Socio-<br />
Psychological Analysis. Evaluation, Vol. 9, No. 2, p. 205–227.<br />
Gudelis, D. (2009). Lietuvos savivaldybių veiklos matavimo būklės vertinimas. Viešoji politika ir administravimas,<br />
No. 29, p. 91–98.<br />
KTU Savivaldos mokymo centras. (2008). Strateginio veiklos planavimo ir programinio biudžeto sudarymo vadovas<br />
Lietuvos savivaldybėms. Kaunas: Technologija.<br />
Kuodis, R. (2008). Lietuvos ekonomikos transformacija 1990–2008 metais: etapai ir pagrindinės ekonominės politikos<br />
klaidos. Pinigų studijos, Nr. 2, p. 97–105.<br />
Laurėnas, V. (2001). Normalios politikos genezės atvejis. Klaipėda: Klaipėdos universiteto leidykla.<br />
National Audit Office of Lithuania. (2007). Programme budget system. Performance audit report, No. VA-60-1P-1.<br />
Website: http://www.vkontrole.lt/naujienos_pranesimas.php?260<br />
Ministry of Interior. (2009). ŽIPVP 4 prioriteto 2 uždavinio rodiklio Valstybės išlaidų, kurias apima veiklos valdymo<br />
sistemos visose 13 ministerijų, dalis (procentais) dydžio nustatymo tyrimas. Website: http://www.vakokybe.lt/<br />
Nakrošis, V. (2008). Strateginis valdymas Lietuvoje: Ar turime rezultatų vyriausybę? Vilnius: VU TSPMI.<br />
Smilga, E., Laurėnas, V. (2005). Strateginio efekto problemos Lietuvoje. Tiltai, Nr. 4, p. 1–9.<br />
Stufflebeam, D. L.,Shinkfield, A. J. (2007). Evaluation Theory, Models and Applications. San Francisco: Jossey-Bass.<br />
Trochim, W. M. K. (2006). Introduction of Evaluation. Research Methods Knowledge Base. Website: http://www.socialresearchmethods.net/kb/intreval.php<br />
Van Thiel, S., Leeuw, F. L. (2002). The Perfomance Paradox in the Public Sector. Public Perfomance & Management<br />
Review, Vol. 25, No. 3, p. 267–281.<br />
Vilpišauskas, R. (2007). Programinio biudžeto svarba Lietuvos finansų sistemai. Website: http://www.lrinka.lt/Pranesim/Ramunas%20Vilpisauskas_LR%20Prezidentura.pdf<br />
Vilpišauskas, R., Nakrošis, V. (2005). Ko verta politika? Vilnius: Eugrimas.<br />
Widmer, T. (2010). Evaluation and Sustainability: Immersion or Distortion? Conference: Sustainable Develompment<br />
Evaluations in Europe, Brussels, November 17–19, 2010.<br />
45
Jaroslav Dvorak<br />
SUSTAINABILITY OF EVALUATION FUNCTION IN LITHUANIAN PUBLIC ADMINISTRATION<br />
VERTINIMO FUNKCIJOS TVARUMAS LIETUVOS VIEŠAJAME<br />
ADMINISTRAVIME<br />
Jaroslav Dvorak<br />
Klaipėdos <strong>universitetas</strong> (Lietuva)<br />
Santrauka<br />
Viešosios politikos vertinimas neseniai pradėtas taikyti Lietuvoje ir tam tikra jo įtaka jau pastebima<br />
administruojant ES Struktūrinių ir Sanglaudos fondų paramą. Tačiau informacija apie vertinimą kol kas<br />
netobula. Vertinimas institucionalizuotas Lietuvos administracinėje sistemoje. Vertintojas – naujas socialinis<br />
vaidmuo. Kaip žinome iš antropologijos ir sociologijos, kiekvienam vaidmeniui būdingos teisės, pareigos,<br />
lūkesčiai ir kt. Be to, vertintojo vaidmuo susijęs su kitais vaidmenimis – politiko, administratoriaus, piliečio.<br />
Kiekviena duota santykių pora turi tam tikras elgesio taisykles, arba normas, ir atitinkamą galią, tad reikia<br />
ne tik laiko, bet ir valios, norint vertinimą įtraukti į darbotvarkę. Vertinimo įtvirtinimo procese vertintojui<br />
suteikiama teisė užduoti specialius klausimus, reikalauti tam tikros informacijos ir įpareigoti žmones naudoti<br />
vertinimo rezultatus. Analizuojant vertinimo funkcijos raidą, svarbu žinoti, kaip atsiranda vertinimo įtaka,<br />
arba, kalbant instrumentiškai, kaip gali būti padidinta bet kokio vertinimo įtaka. Tyrinėjant politikos vertinimą,<br />
kaip ir daugelį kitų retrospektyvių viešosios politikos instrumentų, aktualus duomenų trūkumas.<br />
Prieš dešimtmetį pateiktos informacijos apie viešosios politikos instrumentų taikymo padarinius yra gerokai<br />
daugiau, palyginti su viešosios politikos vertinimo informacija, pristatyta tik prieš keletą metų. Svarbu<br />
išsiaiškinti, kaip viešosios politikos vertinimas taikomas Lietuvos politinėje ir administracinėje aplinkoje.<br />
Be abejo, nebūtina laukti dešimtmečių, kol atsiras žinių apie viešosios politikos vertinimo taikymą pokomunistinėse<br />
valstybėse. Kuo labiau institucionalizuotas taps vertinimas, tuo sudėtingesnius bus galima atlikti<br />
pakeitimus, keičiant vertinimo procesą / mechanizmą, palyginti su ankstesnėmis įgyvendinimo stadijomis.<br />
PAGRINDINIAI ŽODŽIAI: vertinimas, programa, viešasis administravimas, stebėsena.<br />
JEL klasifikacija: D730, D780, D790, H830, L380<br />
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Export promotion changes of SME’s for export<br />
expansion directions development in Lithuania<br />
Gražina Jatuliavičienė 1 , Marija Kučinskienė 2<br />
Vilnius University (Lithuania)<br />
Abstract<br />
The article aims to show that conditioned by globalization processes integration tendencies in the world economy stimulate the<br />
search of new export expansion directions and development methods. Their evaluation and implementation are important driving forces<br />
for national economic growth and sustainable development of regions. Current Lithuanian state’s position in export promotion,<br />
as it enters into exchanges with the ever-changing global environment, must be conceptually justified, enabling equal participation in<br />
the international trade and the ability to withstand globalization’s challenges. Most importantly, export promotion and development<br />
mechanisms and instruments should allow for timely responses towards the increasing liberalization of economic relationships and<br />
encourage the introduction of prerequisites for the acceleration of economic growth through export expansion.<br />
KEY WORDS: internationalization, globalization, SME’s, export promotion, export development.<br />
JEL codes: F130; F140; F150; O110; R110.<br />
Introduction<br />
The new era of globalization, being operated through World Trade Organization (WTO), and marked by<br />
liberalization of trade through elimination of all physical and fiscal barriers, has unfolded multitude of opportunities<br />
and challenges. Constantly changing global business environment encourages the search for new<br />
growth opportunities, thus creating background for the stimulation of international business relationships.<br />
International trade is a key feature of economic globalization. Economic theory as well as empirical evidence<br />
clearly shows that countries which are more open to trade are also those that grow the fastest.<br />
Regarded as priority export orientation of the national economy is expected to ensure its sustainable and<br />
dynamic progress, economic and financial security and, in the end, growth of common wealth. Increased<br />
liberalization of international trade that resulted from globalization processes has brought pressure to bear<br />
on Lithuanian exporters to be more competitive both in price and quality to succeed in the European Union<br />
and global market. Lithuania had adopted export orientation as a development policy. Yet, Lithuania’s export<br />
performance has remained not enough.<br />
Export promotion measures that can be utilized under the current World Trade Organization (WTO) system<br />
can be treated as the tool for economic development. State support for exporters becomes a necessity due<br />
to inevitable competition with economy subjects from other states who are in a more favorable position. This<br />
1<br />
Gražina Jatuliavičienė – Vilnius University (Lithuania), Faculty of Economics, Business Department, Lecturer, Doctor of social<br />
sciences, scientific interest: export development.<br />
E-mail: grazina.jatuliaviciene@ef.vu.lt<br />
Tel.: +370 5 219 32 30<br />
2<br />
Marija Kučinskienė – Vilnius University (Lithuania), Faculty of Economics, Business Department, Head of Business Department,<br />
Professor, Doctor of social sciences, scientific interest: business strategies.<br />
E-mail: marija.kucinskiene@ef.vu.lt<br />
Tel.: +370 5 236 61 37<br />
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Gražina Jatuliavičienė, Marija Kučinskienė<br />
EXPORT PROMOTION CHANGES OF SME’S FOR EXPORT EXPANSION DIRECTIONS DEVELOPMENT IN LITHUANIA<br />
advantageous position is acquired not only through the longer experience in the global market but also from<br />
effectively functioning export promotion processes management system in their countries.<br />
States are not always capable of fully implementing export development due to specific restrictions that<br />
exist internally. Management of successful export development processes is a complex task, as it requires a<br />
lot of efforts, resources and persistence in comparison with traditional export promotion methods. Consequently,<br />
it defines concentration of theorists’ efforts for new export development strategic directions formation,<br />
new internationalization and export development trajectories models creation. The challenges in the management<br />
of export development in the context of global area create new requirements for the states, their<br />
national institutions and economy subjects. They are challenged to adopt new strategic export development<br />
decisions that would encourage focus on the creation and acceptance of new skills. Such innovations would<br />
allow overstep the boundaries of traditional business and enable the acquisition of competitive advantage in<br />
the global area product markets.<br />
Three major issues have recently emerged that influence export promotion: growing interest in the environment<br />
and sustainable development, the importance of small and medium-sized enterprises (SMEs) as<br />
exporters and the scope for increasing trade in goods and services. The export potential of small and medium-sized<br />
enterprises has been a growing subject of interest. The current trend points strongly towards a<br />
sustained growth in this share, supported by expanding output and employment. Recognizing their growth<br />
potential, most governments in developing countries are giving priority to SMEs through policy support and<br />
other incentives.<br />
The main aim of the article is to reveal the importance of small and medium- sized business for<br />
export growth and to review export promotion and development impact taking into account the factual<br />
export performance of Lithuanian SME’s s and their attitude to export promotion activities.<br />
Research methods: logical analysis and synthesis of related literature, comparison and generalization,<br />
deduction and conceptualization, empirical research.<br />
1. Internationalization trajectories<br />
Current dynamic globalization processes create international business environment that radically differs<br />
from the former providing new challenges and trade-offs. Literature studies reveal that separate authors<br />
present different definitions of globalization but uniting features in all definitions are that they highlight<br />
the trend towards greater political, economical, cultural and technological interdependence among national<br />
institutions and economies (Czinkota, Ronkainen, Moeffett, 2005; Daniels, Radebaugh, Sullivan, 2007; Hill,<br />
2009). Discussing the current peculiarities of the global economy it is useful to evaluate as it opens possibilities<br />
to enter into new markets, provides extensive choice of the human and other resources and creates<br />
competitive pressure (Kucinskiene, Jatuliaviciene, 2002). Market openness, associated with globalization,<br />
has increased the speed, frequency and magnitude of access to worldwide markets, including all tangible<br />
and intangible aspects of commerce thus attracting attention of all concerned: both theorists of international<br />
business, state institutions, interested in export development and business sector enterprises.<br />
The stimulation of rapid globalization has tremendously influenced the patterns of firms’ internationalization.<br />
The term internationalization has been defined differently by many scholars depending on their field<br />
of research. Johanson, Vahlne (1977), early developers of the idea of internationalization, have defined it as<br />
a gradual and incremental process in which the firm involves on the international markets through a series of<br />
incremental stages. The broadest definition that can be applied in every single concept developed is that internationalization<br />
is the process of increasing involvement in international markets (Welch, Luostarinen, 1988).<br />
There are many empirical researches existing that analyze the process of internationalization of small and<br />
medium-sized enterprises (SME’s). The patterns of internationalization, developed by some of the authors,<br />
involved into internationalization patterns research, and described as a sequence of stages based on a mixture<br />
of classification criteria, including length of export criteria, export involvement, volume of exports as a<br />
percentage of sales, countries exported to, etc. are presented in Table 1.<br />
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Johanson, J.,<br />
Wiedersheim, P. F<br />
(1975)<br />
Table 1. Different perspectives to internationalization stages<br />
Author/Year Criterion Specification of stages<br />
Market entry<br />
mode<br />
Bilkey, W. J.,<br />
Tesar, G. (1977)<br />
Cavusgil, S. T.<br />
(1980)<br />
Johanson, J.,<br />
Wahlne, J. E. (1990)<br />
Kotabe, M.,<br />
Czinkota, M. R.<br />
(1992)<br />
Albaum, G.,<br />
Duerr, E.,<br />
Strandskov, J.<br />
(2005)<br />
Sequence of<br />
learning stages<br />
Export<br />
involvement<br />
Resource<br />
commitment<br />
Experience<br />
Choice of<br />
countries for<br />
exporting<br />
Stage1. No regular export activities<br />
Stage 2. Export via independent representatives (agent)<br />
Stage 3. Sales subsidiary<br />
Stage 4. Production/manufacturing<br />
Stage1. Management is not interested in exporting and would not even fill<br />
an unsolicited order<br />
Stage 2. Management is willing to fill unsolicited orders, but makes no<br />
effort to explore the feasibility of active exporting<br />
Stage 3. Management actively explores the feasibility of exporting<br />
Stage 4. The firm exports experimentally to some psychologically close<br />
country<br />
Stage 5. The firm is an experienced exporter to that country<br />
Stage 6. Management explores the feasibility of exporting to additional<br />
countries, psychologically more distant<br />
Stage1. Experimental involvement<br />
Stage2. Active involvement<br />
Stage3. Committed involvement<br />
Stage1. Irregular export activities<br />
Stage 2. Export via independent sales representative<br />
Stage 3. Establishment of overseas sales subsidiary<br />
Stage 4. Establishment of foreign manufacturing subsidiaries<br />
Stage 1: Partial Interest in Exporting. Prepared to fill an unsolicited export<br />
order, but does not make the effort to explore the feasibility of exporting<br />
Stage 2: Exploring Exports. Actively exploring the feasibility of exporting,<br />
but exporting less than 5 % of total sales<br />
Stage 3: Experimental Exporter. Exporting on an experimental basis to<br />
countries that are geographically close or which share a culture similar to<br />
the domestic market, with exports representing over 5 % of total sales<br />
Stage 4: Emerging Exporter. Export sales exceeding 5 % of total sales; ready<br />
to adjust export offerings to changes in the commercial environment, but still<br />
exporting only to countries that are close geographically or culturally<br />
Stage 5: Experienced Exporter. Export sales are greater than 5 % of total<br />
sales; currently exploring the feasibility of exporting to additional countries<br />
that are distant and have different cultures<br />
Stage1. No interest in exporting<br />
Stage 2. Fill unsolicited orders<br />
Stage 3. Explore feasibility of exporting<br />
Stage 4. Export on experimental basis to psychologically close country<br />
Stage 5. Experienced exporter to country of stage<br />
Stage 6. Explore feasibility of exporting to other countries<br />
Passing the stages reflect evolution of orientation from primarily a domestic firm to a global player. Internationalization<br />
entails a notion of exchange, or, more precisely, trade, and progress through stages leads<br />
a firm presumably ending with no longer being solely an exporter but introducing some forms of overseas<br />
production. Therefore, as Dicken (2003), Hill (2009) point out, economic activities are becoming not only<br />
more internationalized, but that, more significantly, they are becoming increasingly globalized. These terms are<br />
often used interchangeably although they are not synonymous. Internationalization is related with increasing<br />
geographical expansion of economic activities over a national country’s border (Dicken, 2003, or, according<br />
to Hill, 2009). internationalization occurs as firms extend products and services into foreign markets, accordingly<br />
it is relatively easy to measure internationalization via the proportion of international sales (exportimport)<br />
to total sales Globalizations is more advanced and complex form of internationalization, emerging<br />
as the norm in a growing range of economic activities Dicken (2003) and is the process by which businesses<br />
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EXPORT PROMOTION CHANGES OF SME’S FOR EXPORT EXPANSION DIRECTIONS DEVELOPMENT IN LITHUANIA<br />
create value by leveraging their resources and capabilities across borders, and includes the coordination of<br />
cross-border manufacturing and marketing strategies (Hill, 2009).<br />
2. Impact of exporting on economic development<br />
Accelerating changes of the global business environment evoke the need for an updated understanding<br />
of the possible benefits of exporting and in a new way to evaluate its attitude towards long term perspective.<br />
The obvious and potential benefit of exporting for the state’s economic growth and development requires<br />
exploitation of propelling challenges in the global arena. It is widely accepted that an increase in the export<br />
volumes has a positive impact both on the development of separate regions, states as well as individual subjects<br />
of the economy (Rakauskienė, 2006). Regions and states, which are tied together by globalization,<br />
experience faster economic growth than the ones that integrate into the world economy at a slower pace.<br />
Empirical researches (Sena, 2004; Kearney, 2004; Beck, 2006) reveal the impact of speedier globalization<br />
processes for the state’s involvement into political, technological, cultural integration processes. Exports<br />
have become a major source of national income for many small, open economies and a source of growth and<br />
survival for many small and medium-sized and large enterprises, especially in Europe. World trade recorded<br />
its largest ever annual increase in 2010 as merchandise exports increased 14.5 per cent, buoyed by a 3.6 per<br />
cent recovery in global output as measured by gross domestic product (GDP) (World trade report, 2011).<br />
As it could be seen from the Table 2, world GDP at market exchange rates increased by 3.6 % in 2010,<br />
one year after an unprecedented contraction of 2.4 % that accompanied the financial crisis in 2009, while<br />
world trade increase achieved 13.5 percent in 2010.<br />
Table 1. GDP and merchandise trade by region, 2007–2010 (Annual % change)<br />
a Includes the Caribbean.<br />
b Hong Kong, China; Republic of Korea; Singapore and Chinese Taipei.<br />
Source: World trade 2010, prospects for 2011<br />
Therefore, the international trade can be seen as a crucial factor for success in development – without an<br />
increase in international exchanges, there can be no development.<br />
Regarded as priority export orientation of a national economy is expected to ensure its sustainable and<br />
dynamic progress, economic and financial security and, in the end, growth of common wealth. Expansion<br />
of regional trade relations becomes intermediate necessary step striving to participate in the global trade and<br />
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allows for business subjects to acquire necessary experience to successfully compete in the global markets<br />
(World trade report, 2011).<br />
Considering the importance of exports for economic development, the question of the day is how states,<br />
regions and their economy subjects should improve export performance in the markets radically changed<br />
by globalization? Concept of export-led growth (growth though exports), especially stresses significance of<br />
exports for economic growth, accumulation of foreign exchange reserves, the necessity to create production<br />
facilities to serve export markets resulting in increased employment levels, to attract foreign private investment<br />
and technology to build new export industries with improves productivity and, ultimately – enhance<br />
prosperity, also to create export promotion and development strategies and export promotion institutional<br />
structure (Czinkota, 1994; Jatuliaviciene, Kucinskiene, 2005; Todaro, Smith, 2006).<br />
The global market offers opportunities for exporting small to medium-sized enterprises products and<br />
services. Because there is no single globally accepted definition of SMEs, definitions of SMEs are various<br />
in different countries depending of the number of employees, kind of the economic activity and the amount<br />
of sales (Small and medium-sized enterprises: 2010). The European Union has adopted a new standardized<br />
definition of SMEs concerning the definition of micro, small and medium-sized enterprises with updated<br />
financial thresholds that entered into force for EU members on January 1, 2005. (Commission recommendation,<br />
2003). This definition is to be used for all cases where eligibility is to be assessed and programms are<br />
to be targeted.<br />
The export potential of small and medium-sized firms has been a growing subject of interest. Why should<br />
today’s export promotion strategies focus on SMEs, rather than on large enterprises? Small and medium<br />
enterprises (SMEs) occupy unique position in most of the countries and are found in a wide array of business<br />
activities. SME does also play a central role in the European economy. In 2010 Europe’s 23 million<br />
SMEs, accounted for two thirds of jobs in the private sector and 59 % of total value added in the non-financial<br />
business economy as of 2010 around 80 % of new jobs over the past five years have been created by SMEs<br />
(Small Business, Big World, 2010).<br />
However, European SME’s are ill equipped to capitalize on exporting opportunities. A considerable number<br />
of European SMEs are engaged in international activities yet only a small percentage is involved in<br />
internationalization beyond the Internal Market. The two most common modes of internationalization are<br />
exports and imports: 25 % of SMEs within the EU 27 export, of which about 50 % also go beyond the Internal<br />
Market (13 %); 29 % of SMEs within the EU 27 import, again 50 % import from countries outside<br />
the Internal Market (14 %). (Internationalization of European SME’s, 2010). Europe needs to boost their<br />
internationalization process and provide the necessary support to SMEs when going international (Small<br />
Business, Big World, 2010).<br />
3. The concept of export promotion and export development<br />
Another important aspect in the research of exporting expansion is export promotion. Export promotion<br />
has become a popular policy for promoting economic development growth in state and local economies since<br />
the 1930’s. Realignments on both macro and micro levels are occurring on a daily basis, making past orientations<br />
obsolete and compelling companies to seek new business beyond national borders. Exports and export<br />
promotion activity that have received interest only recently due to the balance of trade deficit, unemployment<br />
and domestic growth slowdown, are becoming important components of the state economic development<br />
program (Todaro, Smith, 2006). The promotion of export activities through government and other public or<br />
private sector institutions has received wide attention from both policy makers and academic researchers.<br />
This interest reflects, on the one hand, recognition of the potential usefulness of export promotion for businesses<br />
and, on the other hand, that the well-performed export promotion activities have a major impact on<br />
trading businesses competencies abroad and thus bring in the economic well-being of a country.<br />
Governments consider exports as engine of growth and worldwide provide assistance applied to improve<br />
their enterprises performance by providing the knowledge and competence applied to export market develo-<br />
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EXPORT PROMOTION CHANGES OF SME’S FOR EXPORT EXPANSION DIRECTIONS DEVELOPMENT IN LITHUANIA<br />
pment (Gencturk, Kotabe, 2001). As the states enter into more and more into international exchanges, new<br />
export promotion mechanisms evolve in the global trading system striving do not protect local industry but<br />
forcing it to compete internationally.<br />
The broadest definition, presented by Czinkota, Ronkainen, Moeffett (2005) defines export promotion<br />
as the government attempts to stimulate exports by giving incentives to exporting firms. Incentive programs<br />
are designed to attract more firms into exporting by offering help in product and market identification and<br />
development, pre-shipment and post-shipment, financing, trading, payment guarantee schemes, trade fairs,<br />
trade visits, foreign representation, etc. (Export promotion. Business dictionary). Assistance for exporters<br />
may take many forms. Some of export promotion activities are new and not explored; others are widely used<br />
and confirmed empirically. The most interesting among them deal with exporting not as an end in it but as a<br />
part of a package of trade development initiatives.<br />
The understanding that export expansion is needed to achieve further growth and development induced<br />
the governments of various countries to create export promotion policies, export strategies, establish export<br />
promotion institutions and create programms for export promotion. Successful export growth relies not only<br />
on governmental institutions activities but also on private sector institutions initiatives and activities. The<br />
who and where gives the assistance for exporters, and the form of assistance varies among the countries<br />
according to the country’s history, political and economic circumstances, economic and social structure. This<br />
occurs because there is not uniform agreement on the nature or extent of involvement by private and public<br />
sector in export promotion.<br />
Governments were responding to greater liberalization of foreign trade regulations and increased competition<br />
from abroad. Export promotion strategy is an important component of country’s economic growth<br />
and development and is related with possibilities to increase exports. In a study about export performance<br />
of firms in Chile, Alvarez (2004) has shown that permanent and successful exporters have used public export<br />
promotion programms more intensively than less successful exporters. The further discussion of both such<br />
traditional and innovative approaches in export promotion or export development should shed more light<br />
into the matter.<br />
Differences between two concepts export promotion and export development strategy evidence in their<br />
orientation. Export promotion activities are to encourage increased sales of products that are currently available<br />
for export. All promotional efforts are based on existing production and aim at increasing the value of<br />
foreign sales by a given target.<br />
Today’s export promotion strategies must reflect the changing nature of the international trade environment.<br />
As a reaction to the challenges of the contemporary globalization processes, many scientists, such as<br />
Hibbert (1998), Czinkota (2002), Evans (1997) distinguished new and innovative approach to export promotion<br />
that is export development conception which emphasizes the importance of non-traditional export development.<br />
This type of development would include creation of new exportable products and/or penetration<br />
into the new, previously inapproachable, markets as well as development and diversification of non-traditional<br />
export areas thus creating more dynamic and competitive business environment. Representatives of this<br />
concept argue that for the research and implementation of export development methods and means there is a<br />
need to identify opportunities, which not only allow sustaining traditional markets or entering the new ones,<br />
but also provide help while creating competitive advantages in the enterprise, product sector and state levels.<br />
The export development approach clearly requires more effort, resources, and persistence than the simple<br />
traditional export promotion approach (Hibbert, 1998). Both strategies, export development and export<br />
promotion, have their own rationale and are related to different problems and consequences for a country.<br />
States are not always capable of fully implementing export development due to specific restrictions that<br />
exist internally. Management of successful export development processes is a complex task, as it requires a<br />
lot of efforts, resources and persistence in comparison with traditional export promotion methods. The challenges<br />
in the management of export development in the context of global area create new requirements for<br />
the states, their national institutions and economy subjects. They are challenged to adopt new strategic export<br />
development decisions that would encourage focus on the creation and acceptance of new skills. Such inno-<br />
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vations would allow overstep the boundaries of traditional business and enable the acquisition of competitive<br />
advantage in the global area product markets.<br />
4. Lithuanian export development subjects interests’ diagnostics<br />
Lithuania, as a small country, with small domestic market, historically has had little choice but to implement<br />
export led-growth. Foreign trade now plays a significant role in determining the overall growth rate of<br />
the Lithuanian economy. Export of goods and services is regarded in Lithuania as one of the most important<br />
priorities of national economy development. Lithuania has a very open market and carries out most of its<br />
foreign trade with the EU. The trade to GDP ratio reached 126.7 percent in 2008–2010 (Country profile:<br />
Lithuania)<br />
In 2010 Lithuanian merchandise exports reached 20.8 billion US$ and commercial services exports 4,07<br />
billion respectively (Country profile: Lithuania). Lithuanian foreign trade shows a deficit insofar as the value<br />
of imports is greater than that of exports. This can largely be explained by the fact that the country imports a<br />
large quantity of gas from Russia, whose prices were raised in recent years.<br />
The export performance of SMEs is of great significance to Lithuania, given the contribution of small and<br />
medium-sized business to economic growth and job creation. The Lithuanian export promotion system is in<br />
accordance with relevant international rules (WTO and EU rules and regulations) and enables Lithuanian<br />
exporters to participate under fair competitive conditions in international markets. Overall, Lithuania has<br />
reshaped incentives provided to exporters, eliminated subsidies in order to harmonize foreign trade policies<br />
and increased transparency of export subsidy programs. Due to WTO regulations and EU Customs Union,<br />
Lithuania now applies measures indirectly assist exporters such as: export finance and insurance as well as<br />
marketing assistance. However, large scale export promotion programms are difficult to implement under<br />
the budget constraints. Active debate about export promotion system reform concerns questions of an export<br />
promotion support access evaluation.<br />
The aim of the research. To reveal Lithuania’s SMEs export development possibilities improvement<br />
during the process of internationalization in the context of current state of globalization.<br />
In order to achieve the aim of the research detailed objectives are formulated:<br />
1. To reveal obstacles that are suppressing Lithuanian SME’s export development and to evaluate motivation<br />
for Lithuanian export promotion activity transformation through the use of empirical research.<br />
2. Through the use of the results from the empirical research, to foresee areas and means for the improvement<br />
of Lithuanian SMEs exporting.<br />
The following criteria for the achievement of empirical research aims were distinguished:<br />
1. By type of impact (influence on export growth).<br />
2. By impact object (SME’s in manufacturing industry and services (wholesale and retail trade and<br />
construction) industries.<br />
3. By utility of impact according to internationalization stages.<br />
Survey data has been used to test statistical hypotheses:<br />
H.1. Evaluation of export promotion encouragement depends on the type of firm’s activity area;<br />
H.2. With the growing export experience, the application of export promotion is evaluated more favorably.<br />
The survey questionnaires were based on theoretical considerations. Based on the parameters of this<br />
material sampling, adaptation to empirical research, has been identified, and questions had been formulated.<br />
Questionnaire consists of open and closed questions which are divided into two parts. First part of the questionnaire<br />
analyzes current situation of respondents’ enterprises exporting situation whilst defining their current<br />
internationalization stage. In the second part, testing of raised hypotheses is conducted and respondent<br />
attitude to export promotion state is identified.<br />
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EXPORT PROMOTION CHANGES OF SME’S FOR EXPORT EXPANSION DIRECTIONS DEVELOPMENT IN LITHUANIA<br />
During research 380 Lithuanian enterprises were questioned. Survey data were processed and analyzed<br />
by using statistical data analysis methods such as statistical data analysis packet SPSS 13.0, Mann-Whitney<br />
and Kruskal-Wallis test criteria as well as Spearman correlation ratio.<br />
The results of the research<br />
Striving for long term economic growth under conditions of current globalization, at first it is needed to<br />
evaluate current economy’s exporting position and potential<br />
As the respondents named the types of economic activities they are in, while answering questions based<br />
on the nominal scale, their answers showed that more than half of the enterprises operated within the manufacturing<br />
sector – 52.6 percent while less than half of them operated within trade and construction sectors-<br />
47.4 percent. Through the use of the interval scale, responses regarding length of companies’ activities were<br />
gathered. The results showed that there were 21.1 percent of companies that had the operational history of<br />
up to 5 years, 40 percent five to nine years, 30.3 percent ten to fifteen years and 8.7 percent operated longer<br />
than 20 years. According to the size of the companies by the number of people employed, there were 23.2<br />
percent of up to 9 employees, 55.8 percent of 10 employees and 21 percent of the companies had 50 to 249<br />
employees.<br />
The experience in the export activities was measured, and the results revealed (see x table) that<br />
13.4 percent of the companies have never exported and show no intention to do so. 7.9 percent of the companies<br />
with no exporting experience wanted to start internalization process.<br />
Figure 1. The experience in export activities<br />
There were not many companies that would consider themselves as experienced exporters to geographically<br />
and culturally remote countries – 6.3 percent. The majority of the researched companies failed upon<br />
their first exporting experiences – 32.1 percent. There were 24.3 percent of the companies that successfully<br />
exported and wanted to expand their export further and 21.1 percent of the companies were experienced<br />
exporters selling to geographically and culturally proximate countries.<br />
Evaluating export involvement, enterprises that only fulfill occasional export orders, make up for just<br />
over one fifth of the responders – 21.3 percent. Companies that fulfill regular export orders, but do not intend<br />
to research active export possibilities are dominating the research – 35.8 percent. Only 18.4 percent of respondents<br />
are actively researching the possibilities to export. Furthermore, only 6.3 percent of the companies<br />
had prepared an export marketing plan. Similarly, only 6.1 percent of the companies have prepared their<br />
long-term export strategy.<br />
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Figure 2. Export involvement evaluation<br />
The majority of the respondents (61.8 percent) were companies whose export part of sales was 10 to<br />
49 percent, 26.2 percent of the companies had 10–19 percent export part of sales, 35.6 percent had 20 to<br />
49 percent and 16.1 percent had more than 50 percent of export as part of their sales. Equally, 11.4 percent<br />
and 10.7 percent of the companies had accordingly up to 5 percent or 5 to 9 percent as their export part from<br />
the sales.<br />
Figure 3. Export part of sales<br />
In regards to the levels of goods and services adaptation and standardization levels, almost half of the<br />
exported products are the same as the products being sold internally – 44.6 percent. Products, which have<br />
been minimally adapted, play quite a significant role reaching to 33.9 percent. However, only 19.6 percent<br />
of adapted and/or new products are exported to the foreign markets.<br />
The export-led growth strategy is not an un-mixed blessing and its success is conditioned by the export<br />
of diversified capital intensive and value-added products<br />
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EXPORT PROMOTION CHANGES OF SME’S FOR EXPORT EXPANSION DIRECTIONS DEVELOPMENT IN LITHUANIA<br />
While evaluating the help in promoting export, the majority of respondents thought it was average<br />
(44.1 percent), 31.4 percent believed it to be negative and only 24.6 percent evaluated the help positively.<br />
During the analysis of respondent opinion on the export promotion evaluation, some of hypothesis were<br />
sought to confirm:<br />
Hypothesis 1: Evaluation of export promotion encouragement depends on the type of company’s activity<br />
area<br />
From all of the respondents that negatively evaluated export promotion, 56.8 percent were manufacturing<br />
and 43.2 percent were services sector companies. Within the manufacturing companies, 33.7 percent evaluated<br />
the help negatively. In the services sector 28.7 percent evaluated the help negatively.<br />
From all of the respondents that positively evaluated export promotion in Lithuania, manufacturers make<br />
up to 42.5 percent and service industries – 57.5 percent. Within the manufacturing companies, 19.8 percent<br />
evaluated the help positively. Within the services industry, 29.9 percent evaluated the help positively. The<br />
help was valued as average by 55.8 percent of manufacturing companies and 44.2 percent service companies’<br />
respondents.<br />
It can be thus confirmed that opinion on export development evaluation and the type of firm’s activity<br />
area are not related, i.e. the differences of opinions are statistically unimportant since (Chi-Square) p = 0,085,<br />
hypothesis is not confirmed.<br />
Hypothesis 2: With the growing export experience, the application of export promotion is evaluated<br />
more favourably.<br />
Among the companies that have never exported and are not intending to do so, 16.7 percent evaluated the<br />
export promotion encouragement negatively, which represented 7.2 percent of overall respondents. 18.8 percent<br />
evaluated help favorably, which represented 10.3 of overall respondents. 64.6 percent or 19.9 percent of<br />
overall respondents evaluated help as being average. Since p = 0.007, there is a dependency and the numbers<br />
are statistically reliable.<br />
Among the companies that have never exported but would like to start the export, the export promotion<br />
help was valued favorably by 21.5 percent of respondents, or 6.9 percent of overall respondents with<br />
25.0 percent (or 6.3 percent overall) valuing it negatively and 53.6 percent (or 9.6 overall) valuing it as being<br />
average. Since p = 0.0556, the valuation of export promotion and export experience are not interrelated, i.e.<br />
statistically insignificant.<br />
Having compared the results for the statement “Started exporting but the results were disappointing” together<br />
with “How do you value export promotion help in Lithuania”, 28.0 percent or 29.7 percent of overall<br />
respondents valued it negatively and 40.7 percent or 30.8 percent of overall respondent valued the help as<br />
being average. 31.4 percent or 42.5 percent of overall respondents valued help positively. Since p = 0.110 the<br />
differences are statistically insignificant. It is confirmed then, that respondents that experienced export downfalls,<br />
also value export promotion help in Lithuania negatively.<br />
Among the experimental companies that have successfully exported and wanted to carry on, export promotion<br />
help was valued unfavorably by 51.7 percent of respondents, or 41.4 percent of overall respondents,<br />
with 28.1 percent (or 16.0 percent overall) valuing it as being average and 20.2 percent (or 20.7 overall)<br />
valuing it favorably. Since p = 0.000, values are statistically reliable.<br />
Among the companies that are experienced exporters into geographically and culturally close markets,<br />
export promotion help was valued unfavorably by 20.0 percent of respondents, or 11.7 percent of overall<br />
respondents. 15.4 percent (or 11.5 percent of overall respondents) valued the help favorably. 64.6 percent (or<br />
26.9 percent of overall respondents) did not have an opinion. Since p = 0,001, values are statistically reliable.<br />
Among the companies that are experienced exporters into geographically and culturally distant markets,<br />
export promotion help was valued favorably by 56.6 percent of respondents, or 14.9 percent of overall<br />
respondents. 21.7 percent (or 3.2 percent of overall respondents) did not have an opinion while 21.7 percent<br />
(or 4.5 percent of overall respondents) valued the help unfavorably. Since p = 0.001, values are statistically<br />
reliable.<br />
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It can be therefore summarized, that research results showed interdependence between company’s internationalization<br />
level and its opinion toward the usefulness of export promotion, most favorably evaluated<br />
by the experienced exporters into geographically and culturally close markets. Hypothesis, that with the<br />
growing export experience, the application of export promotion is evaluated more favorably, was partially<br />
confirmed.<br />
Conclusions<br />
Current internationalization and globalization processes create new opportunities and challenges for international<br />
business development. Considering export benefit, every state is interested in active support as<br />
for its economy subjects export opportunities improving, as helping for current or potential exporters to<br />
widen or strengthen their activities in the international markets. Regarded as priority export orientation of<br />
the national economy is expected to ensure its sustainable and dynamic progress, economic and financial<br />
security and, in the end, growth of common wealth<br />
Support for SME’s and their goods and services becomes prerogative, therefore export promotion means<br />
should be more oriented to SME’s enterprises<br />
Export promotion means should provide better accesses to the recent foreign markets and more knowledge<br />
about them. Export development aims at producing new export products and/or penetrating new markets<br />
that were not accessible before. Strategic implications should be specific programs to address the constraints<br />
for exporters in different internationalization stages.<br />
Lithuania depends heavily on trade in general. The majority of the country’s exports come to European<br />
Union member countries. Empirical research on Lithuanian SME’s revealed a rather pessimistic evaluation<br />
of current export development condition and disadvantages of Lithuania SMEs export supply, as well as lack<br />
of knowledge on export promoting institution help.<br />
Research also revealed the need for more value added exports, more adapted or new products and enlarging<br />
the involvement base of Lithuanian SME’s companies in exporting. Export promotion and development<br />
support should be oriented to providing better access to the foreign markets and more knowledge about them<br />
providing specific programs to address the constrains.<br />
Export encouragement, the choice of priority subjects, identification of the most perspective export development<br />
markets for SMEs, depending on the stage of internationalization as well as concentrated export<br />
support towards those SMEs, in authors’ opinion, would allow seeking for directed export development in<br />
the context of globalization conditioned integration processes.<br />
Improving export promotion and development activities in Lithuania would strengthen its export capability,<br />
enhance its competitiveness and boost demand for products, thereby stimulating economic growth and<br />
development in the global market.<br />
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International Business Studies, Vol. 23, No. 4, p. 637–658.<br />
Kučinskienė, M., Jatuliavičienė, G. (2002). Globali ekonomika ir antreprenerystė. Ekonomika: mokslo darbai, Lietuvos<br />
ekonomika ir globalizacija, Nr. 60(2), p. 69–78.<br />
Kučinskienė, M., Jatuliavičienė, G. (2005). Globalization challenges and environment dynamics. Business development<br />
possibilities in the new European area. Scientific proceedings. Part 1. Vilnius. Lithuania. 23–24 September. Vilnius<br />
University, Faculty of Economics, p. 143–147.<br />
Kotabe, M., Czinkota, M. (1992). State Government Promotion of Manufacturing Exports: A Gap Analysis. Journal of<br />
International Business Studies, No. 23, p. 637–658.<br />
Rakauskienė, O. G. (2006). Valstybės ekonominė politika. Vilnius: Mykolo Riomerio Universiteto leidybos centras.<br />
Sena, V. (2004). The return of the prince of Denmark: a survey of recent developments in the economics of innovation.<br />
Economic Journal, No. 114 (496), p. 312–332.<br />
Small and Medium-Sized Enterprises: U.S. and EU Export Activities, and Barriers and Opportunities Experienced by<br />
U.S. Firms. (2010). U.S. International Trade Commission Investigation, No. 332–509 Publication 4169 July 2010.<br />
Website: http://www.usitc.gov/publications/332/pub4169.pdf<br />
Small Business, Big World – a new partners hip to help SMEs seize global opportunities. (2011). Communication from<br />
the Commission to the European parliament, the council, the European economic and social committee and the committee<br />
of the regions. European commission. Website: http://ec.europa.eu/enterprise/policies/sme/market-access/<br />
files/communication_sme_internationalisation_draft_en.pdf<br />
Todaro, M. P., Smith, S. C. (2006). Economic Development. 9th edition. Addison-Wesley, Boston et al.<br />
Welch, L. S., Luostarinen, R. K. (1988). Internationalization: Evolution of a Concept. Journal of General Management,<br />
Vol. 14, No. 2, p. 36–64.<br />
World trade 2010, prospects for 2011. Website: http://www.wto.org/english/news_e/pres11_e/pr628_e.htm<br />
World trade report 2011. Website: http://www.wto.org/english/res_e/booksp_e/anrep_e/world_trade_report11_e.pdf<br />
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Smulkaus ir vidutinio verslo įmonių eksporto skatinimo<br />
pokyčiai LietuvoJE, eksporto plėtros kryptys<br />
Gražina Jatuliavičienė, Marija Kučinskienė<br />
Vilniaus <strong>universitetas</strong> (Lietuva)<br />
Santrauka<br />
Šiuolaikinės integracijos tendencijos, nulemtos globalizacijos procesų, skatina kurti naujus eksporto<br />
plėtros kryptis ir plėtros metodus. Jų įvertinimas ir įgyvendinimas yra svarbi varomoji jėga ekonominiam<br />
augimui ir darniam regionų vystymuisi. Straipsnyje siekiama atskleisti, kad dabartinė Lietuvos valstybės<br />
pozicija, įsitraukiant į tarptautinius mainus dinamiškoje globalioje aplinkoje, eksporto skatinimo požiūriu<br />
turi būti konceptualiai pagrįsta, leidžiant lygiaverčiai dalyvauti tarptautinėje prekyboje ir tinkamai reaguoti į<br />
globalizacijos iššūkius. Svarbiausia, kad eksporto skatinimo ir eksporto plėtros mechanizmai bei instrumentai<br />
leistų laiku reaguoti į vis spartėjantį ekonominių santykių liberalizavimą ir skatintų ekonominį augimą,<br />
atsižvelgiant į eksporto plėtrą.<br />
PAGRINDINIAI ŽODŽIAI: internacionalizacija, globalizacija, smulkus ir vidutinis verslas, eksporto<br />
skatinimas, eksporto plėtra.<br />
JEL kodai: F130; F140; F150; O110; R110.<br />
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Janis Kleperis, Ilze Dimanta, Justs Dimants, Biruta Sloka<br />
LESSONS FROM TEACHING RENEWABLES: DOMESTIC AND CROSS-BORDER EDUCATION ACTION – LATVIAN SOLAR CUP<br />
LESSONS FROM TEACHING RENEWABLES:<br />
DOMESTIC AND CROSS-BORDER EDUCATION ACTION –<br />
LATVIAN SOLAR CUP<br />
Janis Kleperis 1 , Ilze Dimanta 2 , Justs Dimants 3 , Biruta Sloka 4<br />
University of Latvia (Latvia)<br />
Abstract<br />
From 2008 the education action – Latvian Solar Cup – is organized in University of Latvia. In this event, intended for pupils and<br />
students, the basics of one of the types of renewable energy – solar photovoltaic – are taught, and pupils from 5 th to 12 th classes are<br />
being taught, and students – those who teach. Lectures about renewable technologies are organized for pupils, and materials are<br />
distributed them for homework – to built up just a solar-powered vehicle. First Solar Cup became with an active participation of<br />
Czech colleagues (University of Ostrava) and their experience in organizing similar initiatives. Over the next few years the German<br />
colleagues from the University of Kassel (Germany) shared with their experience from German Solar Cup activities.<br />
KEY WORDS: renewable energy technologies, solar cup, education action, photovoltaics.<br />
JEL codes: Q130; Q290<br />
Introduction<br />
Renewable energy resources and technologies are ready to meet our energy needs, probably only partly<br />
today and fully in the future (Hearps and McConnell, 2011: 58). They are cleaner and safer than coal, oil, also<br />
nuclear power. Use of them helps improve public health and energy security, as well as reduce the emissions<br />
of the primary global warming pollutant – carbon dioxide. Hydropower still represents the dominant source<br />
in renewable electricity generation, but has become less important during recent years. This technology<br />
accounted for 94 % of green electricity generation by 1990 while by 2008 its share had decreased to below<br />
60 % (EU Working Document, 2011: 41). This is caused by strong development of emerging renewable<br />
energy technologies, such as wind, sun and biomass. However the Lithuania was the most dependent country<br />
between all 27 EU states of electricity import in 2010, and main reason of it was closing the Ignalina nuclear<br />
power plant (Paskevicius, 2011: 16). Net electricity import in Latvia constituted 12 % in 2010 (23 % in 2009)<br />
(CSB, 2010). Therefore the sooner we make the transition to renewable energy, the more our nations will benefit.<br />
Which prevents them from introduction? Renewable energy technologies are ready to be implemented,<br />
1<br />
Janis Kleperis – Institute of Solid State Physics, University of Latvia (Latvia), Seniour Researcher, Head of Laboratory of Hydrogen<br />
and Gaseous Sensors, Dr. phys., scientific interestests: renewable energy technologies; hydrogen energy; education of next generation.<br />
E-mail: kleperis@latnet.lv<br />
2<br />
Ilze Dimanta – Faculty of Biology, University of Latvia (Latvia), Doctoral student, Mg. biol., scientific interests: renewable<br />
energy technologies; hydrogen energy; creation of hydrogen energy on basis of biology sources.<br />
E-mail: ilze.dimanta@gmail.com; ilze.dimanta@lu.lv<br />
3<br />
Justs Dimants – Faculty of Economics and Management, University of Latvia (Latvia), Doctoral student, Mg. admin., scientific<br />
interests: renewable energy technologies; hydrogen energy; hydrogen economy, marketing of hydrogen energy.<br />
E-mail: justs.dimants@gmail.com; justs.dimants@lu.lv<br />
4<br />
Biruta Sloka – Faculty of Economics and Management, University of Latvia (Latvia), Professor, Dr., scientific interests:<br />
marketing research; regional development; education development.<br />
E-mail: biruta.sloka@lu.lv; biruta@eurofaculty.lv<br />
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but increased public confidence, regulatory reforms, and a system of economic incentives for development<br />
of these resources are needed to make large-scale use of renewables a reality.<br />
Education is an important first step in making this transition. Renewable energy is an ideal topic for<br />
middle and high school classrooms (Brown, 2008: 100). Renewable energy resources and technologies can<br />
be used to teach basic scientific principles: the Sun as renewable (in the scale of human life – infinite) source<br />
of Earth’s energy, conversion of energy from one form to another, or electricity generation electricity storage<br />
and finally – a reasonable spending power. Natural science, physics, biology, chemistry teachers can incorporate<br />
activities on renewable energy into a unit on the environmental impact of energy use. Social studies teachers<br />
can select renewable energy activities that demonstrate how the marketplace and our political system<br />
govern the way energy decisions are made. But this applies not only to primary schools, as well as or even<br />
more importantly it is for future engineers in high schools. High schools struggle to get and keep students engaged<br />
in the study of science, while industry struggles to attract employees with advanced technical skills in<br />
renewable energy technologies. As it is mentioned by Brown (2008:100), progressive teachers and lecturers<br />
see a great opportunity to combine the growing national interest in renewable energy with research science<br />
and hands-on skills to provide a truly integrated, contextual curriculum to engage pupils and students:<br />
• y Renewable energy provides a political, economic and technical framework for the study of scientific<br />
concepts and methodology;<br />
• y Renewable energy utilization rests on the development of advanced technical skills in engineering<br />
research and design, electrical power production, storage, transmission and utilization, manufacturing,<br />
transportation modeling, urban planning and design;<br />
• y The translating of scientific concepts into working physical models offers unparalleled opportunities<br />
for students to practice creative and critical thinking, and to problem-solve in a tangible context.<br />
In this article we summarize the experience in organizing Latvian Solar Cups for pupils from Latvia’s<br />
schools in period from 2008 to 2011.<br />
1. Goal and objectives of Latvian Solar Cup<br />
The goal of activity is to understand the Sun as an energy source and an energy resource, as well as to<br />
acquire primary knowledge about technologies to collect energy from the Sun and to put it in use. Next<br />
objectives are set and realized every year in one-day event, which usually falls on a Saturday in mid-May:<br />
1. To gain knowledge about the energy from the Sun and ways to harvest it, the fundamentals of photovoltaic<br />
devices, the implementation of renewable energy technologies in Latvia, Europe, the World.<br />
2. To design and build car/boat/plane small prototype which can perform following tasks:<br />
2.1 In the Speed Class the car must drive the given distance (8–10 m) as quick as possible using<br />
only currently (on the competition day) available Sun energy;<br />
2.2 Cars in the Strength Class must drive the given distance with relief (artificial grass with small<br />
hills, 6–8 m) as quick as possible using only currently available Sun energy;<br />
2.3 the boats must move as quickly as possible the distance (10–20 m) in specially arranged pool<br />
using only currently available Sun energy;<br />
2.4 The plane must stay in the air at least 10 seconds or has to make the furthest flight after running<br />
start on horizontal ramp, using only currently available Sun energy.<br />
2. Practical realization<br />
The one of the first tasks of the Solar Cup organization has to figure out workable tasks for pupils aged from<br />
12 to 18 years. Organizing 1st Latvian Solar Cup we were modest, and the student team, consisting of up to<br />
3 participants were given only the task to build a small toy car, whose engine is powered by solar battery. To<br />
create a vehicle which could then participate in the race should use a constant size solar cells. Since the solar<br />
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LESSONS FROM TEACHING RENEWABLES: DOMESTIC AND CROSS-BORDER EDUCATION ACTION – LATVIAN SOLAR CUP<br />
cells are already experiencing a third, even fourth generation, each of which has its own special technology<br />
and the different technical parameters, it is clear that all partner teams should have the same type and same<br />
area solar cells. Photovoltaics is a technology for converting light directly into electricity (renewables are Ready,<br />
2003). Most photovoltaic cells have two layers of “semiconductor” material – the same material used in<br />
computer chips. When light hits the photovoltaic cell, electrons travel from one layer to the other, creating a<br />
voltage (or charge) that can power an electrical device. Photovoltaic cells (also called PV or solar cells) were<br />
first developed to power space satellites. Technical advances have steadily increased PV cell efficiencies, and<br />
their cost has dropped significantly. Solar cells are widely used in calculators and for remote power applications<br />
not connected to an electricity grid (such as rural villages, communications relays, and emergency lights, signs,<br />
and telephones). They are not yet economically competitive for large-scale electricity generation.<br />
No one measure can not be organized without the financial investment, and, reflecting on the event-building<br />
tactics, we decided that the most important thing is to invest in solar cells, small electric motors and fans. Purchased<br />
parts are shared equally by each team, which has applied for, and sent to their addresses. Encapsulated solar modules<br />
SOL2 are made of interconnected photovoltaic solar cells, which convert sunlight into DC voltage to power electronic<br />
circuits and projects. A solar module may be used alone, or two or more modules can be wired together in series or<br />
in parallel (or both) into larger “solar panels” to increase the useful voltage or current. Just as with batteries, modules<br />
wired together in series will increases the voltage, and modules wired together in parallel will increase the available<br />
current. When even more power is needed, solar panels may be similarly expanded into „solar arrays“. Solar cells and<br />
modules are great for charging batteries, powering miniature motors and small circuits, science fair demonstrations<br />
and projects, or just experimenting with the possibilities. Four our pupils we chosed 2 cells from Velleman for one<br />
team with total area 120–125 cm 2 . Specifications of one SOL2 photovoltaic solar cell (Velleman) are next:<br />
• y cell technology: polycrystalline silicon;<br />
• y working output voltage: 0.5 V DC;<br />
• y current: 800 mA;<br />
• y connections: red and black wire leads;<br />
• y dimensions: 6.5 cm x 9.2 cm x 0.5 cm;<br />
• y encapsulated.<br />
Main participants are pupils from schools (average age 12–18 years), but students and adults are welcome<br />
as well and will participate in a separate class. A team is formed from 1–3 participants, to apply the team<br />
needs a Team Name (also distinguishing marks for groups are welcome – motto, flags, caps, shirts etc.). In<br />
the first Latvian Solar Cup the solar cars created by pupils took part in the speed and power tracks, but in the<br />
second and next Solar Cups also solar boats and solar planes participated. Description of tracks:<br />
Speed Track:<br />
Orientation – from South to North; laminate surface 8 m long, 0.5 m wide (from 6 standard floor sheets);<br />
wood laths bounded both sides of track (see figure 1):<br />
Lath separates two tracks<br />
55cm<br />
8 m<br />
Figure 1. Organisation of Speed Tracks in Solar Cups<br />
Source: Contest Regulations, Institute of Solid State Physics, University of Latvia<br />
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The Force Trace:<br />
Orientation – from South to North; artificial grass surface (wires 2 cm high) 6 m long and 50 cm wide<br />
with 2–3 humps (10–20 cm high); both sides of Trace are bounded with vertical wood laths (see figure 2):<br />
55cm<br />
6 m<br />
Figure 2. Organisation of Force Trace in Solar Cups<br />
Source: Contest Regulations, Institute of Solid State Physics, University of Latvia<br />
The Water Trace:<br />
Orientation – from Southwest to Northeast; the pool (artificial river) with film inlay and deepness 30–60<br />
cm, length 6 m and the width 2 m. The Sun boat needs a couple of hooks – one in the bow and second – in<br />
the tail, to use a string, if the problem will arise with reciprocal motion (see figure 3):<br />
2 m<br />
6 m<br />
Figure 3. Organisation of Water Trace in Solar Cups<br />
Source: Contest Regulations, Institute of Solid State Physics, University of Latvia<br />
The Air Trace:<br />
The orientation is free. Possible variants depending on the ability of participating models (will be evaluated<br />
just before the competition):<br />
• y The Sun plane starts vertically – the time is fixed when defined height is reached (6–8 meters).<br />
• y The Sun plane needs the runway – it will be arranged directly on place.<br />
The process of Start and Competition:<br />
• y The Sun vehicle (boat) is laid on the Start just before the start line with covered Sun panels (from<br />
distance).<br />
• y After starting signal the cover is removed;<br />
• y If vehicle (boat) does not begin to move, it can be pushed slightly with one finger;<br />
• y The time is fixed between two events – when the front of vehicle is crossing the start line and when<br />
the tail of vehicle is crossing the finish line.<br />
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LESSONS FROM TEACHING RENEWABLES: DOMESTIC AND CROSS-BORDER EDUCATION ACTION – LATVIAN SOLAR CUP<br />
Dividing the Sun vehicles and Sun boats:<br />
The Judges team is dividing the vehicles and boats in classes:<br />
• y A – Folk Class: the vehicle or boat is using Solar panels with active area not exceeding 125 cm 2 and<br />
does not use electronics;<br />
• y B – Master Class: The tuning of Solar Panels is made (concentrators etc.) or electronics is used to store<br />
Solar energy (before competition the stored energy must be discharged);<br />
• y C – Extra Class: The active area of Solar panels exceeds 125 cm 2 , hydrogen is used to store the solar<br />
energy and more extras);<br />
The competition takes place sequentially – Folk Class, Master Class, and Extra Class starting with Speed<br />
Trace, then Force Trace, then Water Trace and finishing with Air Trace. During the time when the tracks are<br />
not used for competition they can be used for trial experiments;<br />
• y Two drives will be allowed for every vehicle (boat, plane), and the best results will be judged.<br />
• y Awards will be for the best 3 places in all Tracks and Classes.<br />
The Place of Latvian Solar Cups 2008–2011 trditionally is the Car Parking place of Institute of Solid<br />
State Physics, University of Latvia (address: Latvia, Riga, Kengaraga Street 8). In case of rain the solar cars<br />
only will compete in the Vestibule of second floor, the lighting will be arranged with six 300 W halogen<br />
lamps situated 1.5 m above the track. However, the chosen date of the Latvian Solar Cup race – Saturday in<br />
mid-May – is usually sunny in Latvia, as it shows by long-time meteorological observations.<br />
Participants and results<br />
Latvian Solar Cup events are normally involved 80–120 participants (maximum 80 teams) from 35–<br />
60 schools, aged between 12 and 18 years. The younger participants had up to 4 years. Each year, the Sun<br />
Cup is also an international event – either a team from a foreign country or a lecturer from abroad. An excellent<br />
teacher and lecturer at the first Latvian Solar Cup was Professor Bohumil Horák from Ostrava University,<br />
Czech Republic (Horák, 2008).<br />
University of Kassel (Germany) Professor Jürgen Zick participated in Latvian Solar Cup events two times –<br />
2009 and 2011 (Hessen Solar Cup, 2011). He told that this kind of events are taking place in Hessen for more<br />
than ten years – every year to organize competition of solar boats, solar ultra-light mobile, remote-controlled<br />
solar-Mobile or Solar Robots; it is the issue of “energy revolution now” involving German pupils, students.<br />
Let describe just one of our events, the Latvian Solar Cup 2009. On the 16th May the 2nd Latvian Solar<br />
Cup took place at Institute of Solid state Physics of University of Latvia. Organized events included lectures<br />
and races. Totally 120 participants were divided in 59 teams (applied 86), there were also teachers, parents<br />
and fans. Pupils came from different schools in Latvia: Riga (Agenskalna National Gymnasium, the Riga<br />
School of Crafts, Jugla Secondary School, Riga 64th Secondary School, Riga 84th secondary school, pupils<br />
from Riga Pupils Castle, Riga State 1. Gymnasium, the Riga State Technical School, , Gymnasium of Nordic<br />
languages and technical innovation group TJN Annas-2/RTU); from country – A.Upītis Skriveru Secondary<br />
School, Auce Secondary School, Blome Elementary School, Liepaja 5th Secondary School, Jaunjelgava<br />
School, State Jelgava Gymnasium, Malpils Secondary School, Preili National Gymnasium, Priekuļi Secondary<br />
School, Saldus Gymnasium, Sigulda State Gymnasium, Smiltene Centre College and Smiltene Gymnasium.<br />
Lectures were started with academic speech of director of Institute of Solid state Physics (ISSP),<br />
Andris Šternbergs, overview oh Hessen Solar Cup by Professor Jürgen Zick. It was followed the lecture<br />
on organic photovoltaics by new researcher of ISSP Andrew Tokmakov and the presentation about Latvian<br />
solar testing plantation in Physical Energetic Institute – lecturers Martins Vanags and Janis Blums. Although<br />
Saturday morning began with a great Sun, when lectures ended, the Sun was hiding in the clouds. Sun’s<br />
missing then was the key to why the solar planes stood on the land, and why the speed of solar cars and boats<br />
was low. During the race of solar cars the participants were divided into three classes – Folk Classs, Master<br />
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Class and Extra Class. The races were on the speed track (distance 7.5 meters long), power track (6 m long<br />
artificial grass covering of the hills) and solar boat race in water (6 m long pool). Even in cloudy conditions,<br />
winners beat speed track in less than 4 seconds (from students – Tinky team from Sigulda State Gymnasium,<br />
albeit for a slower solar car it took almost 2 minutes. In the power track only two teams finished all way – it<br />
took 9 seconds for winning team and 1 minute 19 seconds for second place. The water race received much<br />
agreement from participants, but in cloudy conditions, only a few teams fought for the award-winning sites.<br />
Close of the Latvian Solar Cup event was the award ceremony, which awards students with different various<br />
prizes, which were brought upon sponsors: ISSP, University of Latvia, Latvian Academy of Sciences,<br />
Latvenergo, Latvian Council of Science, Riga Energy Agency, Riga City Council Education, Culture and<br />
Sports Department, VISC ESF project “Dabaszinātnes un matemātika”, Publisher company Lielvārds, Ltd.<br />
Perpetuum Nova Science, Journal “Ilustrētā Zinātne”, Ltd. Viessmann, Ltd. Rīgas Piensaimnieks, L’Oreal<br />
and Ministry of Environment.<br />
There were also questioning arranged in each Latvian Solar Cup summarizing all recommendations to<br />
organizers.<br />
Conclusions and Summary from evaluations of participants<br />
It is important to understand that solar car, boat or another device is not simple, but system containing<br />
several important parts. We must begin by understanding each part of the system and setting realistic goals as<br />
to what can be done in the same time that lies ahead. Lofty goals are great, but if they are set unrealistically<br />
high, the project may not be completed in time. One the other hand, if we choose a very simplistic approach,<br />
there may not be enough challenges to hold interest for the team.<br />
In order to not only physical race of solar cars and solar boats, but also intellectual contribution to develop<br />
young researchers, it would be useful when Solar Cup race could begin with descriptions from each Team<br />
of their research building up their model: energy capacity, available speed, payload, another capabilities or<br />
functions. From the beginning it always useful to make experiments with solar cells to see who will come out.<br />
The sun shines during the day and the intense summer than in winter, the wind blows differently, depending<br />
on the time and place. On the other hand, the plug at any time day or night “blindly” plugged into the<br />
socket. To run the TV, computer, fridge, heating pump, the toaster or hair dryer, no matter when and for how<br />
long. This leads to the central question: How can the consumption and production of electricity at any time<br />
be brought into balance? What can we do to achieve a full supply of renewable energies? What is the role of<br />
the conscious use of energy in everyday life? How can electrical energy be stored? How can we orient our<br />
personal consumption at the supply of renewable energies? How to drive our cars without ejecting CO 2<br />
and<br />
without gasoline and diesel fuels? It is not about science fiction. To develop meaningful utopias and displayed!<br />
Get creative with your pupils and students! Find out what everyone can do now is get closer to target the<br />
“100 % renewable energy”?<br />
References<br />
Brown, M. A. (2008). Introduction to Renewable Energy Technology: A Year-Long Science & Technology Course.<br />
Lakewood High School, 100 pages. Available online from: http://www.nrel.gov/education/pdfs/educational_resources/high_school/re_intro.pdf<br />
CSB. (2010). Consumption of energy resources in Latvia in 2010. Central Statistical Bureau (CSB) of Latvia. Available<br />
online from: http://www.csb.gov.lv/en/notikumi/consumption-energy-resources-latvia-2010-31967.html<br />
EU Working Document. (2011). Recent progress in developing renewable energy sources and technical evaluation of<br />
the use of biofuels and other renewable fuels in transport in accordance with Article 3 of Directive 2001/77/EC and<br />
Article 4(2) of Directive 2003/30/EC. EU Commission Staff Working Document, Brussels, 31.1.2011, 41 pages.<br />
Available online from: http://ec.europa.eu/energy/renewables/reports/doc/sec_2011_0130.pdf<br />
Hearps, P., McConnell, D. (2011). Renewable Energy Technology Cost Review. Melbourne Energy Institute Technical<br />
Paper Series, 58 pages. Available online from: http://www.garnautreview.org.au/update-2011/commissioned-work/<br />
renewable-energy-technology-cost-review.pdf<br />
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Janis Kleperis, Ilze Dimanta, Justs Dimants, Biruta Sloka<br />
LESSONS FROM TEACHING RENEWABLES: DOMESTIC AND CROSS-BORDER EDUCATION ACTION – LATVIAN SOLAR CUP<br />
Hessen Solar Cup. (2011). Available online from: http://www.uni-kassel.de/fb16/solarcup/news_archiv.ghk<br />
Horák, B. (2008). Renewable and Aletrnate Power Sources. Pilot projects at VSB-TU Ostrava VSB. Available online<br />
from: http://dtsw-mitglieder.de/deutsch/Bohumil_Horak.pdf; http://poweredbysun.vsb.cz<br />
Paskevicius, V. (2011). Electricity Sector Development in Lithuania. Report in Forum “Energy in Latvia 2011”, 7-12-<strong>2012</strong>,<br />
Riga, 16 pages. Available online from: http://konferences.db.lv/wp-content/uploads/2011/12/7_Paskevicius_Eng.pdf<br />
Renewables Are Ready: A Guide to Teaching Renewable Energy in Junior and Senior High School Classrooms. (2003).<br />
By the Union of Concerned Scientists. Available online from: http://www.ucsusa.org/assets/documents/clean_energy/renewablesready_fullreport.pdf<br />
Velleman: Encapsulated Solar Cell (0.5V/800mA). Available online from: http://www.velleman.eu/products/<br />
view/?id=339363<br />
Acknowledgement<br />
Authors acknowledge financial support to organize Latvian Solar Cups from ERFP project No Nr. 2DP/2.1.1.1.2.0./10/<br />
APIA/VIAA/010.<br />
More information about Latvian Solar Cups: http://www.cfi.lu.lv/saules-kauss/<br />
Atsinaujinančių IŠTEKLIų pamokos: vietiniŲ ir KITŲ<br />
ŠALIŲ MOKSLEIVIŲ mokymas – latvijos „saulės taurė“<br />
Janis Kleperis, Ilze Dimanta, Justs Dimants, Biruta Sloka<br />
Kietųjų būsenų fizikos institutas, Latvijos <strong>universitetas</strong><br />
Santrauka<br />
Nuo 2008 metų Latvijos universitete rengiami mokymai Latvijos „Saulės taurė“. Renginyje, kuris skirtas<br />
mokiniams ir studentams, kalbama apie vieną iš atsinaujinančių išteklių – saulės fotogalvaninę energiją.<br />
Studentai moko 5–12 klasių mokinius. Mokiniams vedamos paskaitos, užduodami namų darbai: sukurti vien<br />
saulės energija varomą transporto priemonę.<br />
Iš pradžių „Saulės taurė“ vyko aktyviai dalyvaujant Čekų kolegoms (Ostravos <strong>universitetas</strong>), remiantis jų<br />
patirtimi organizuojami panašūs renginiai. Vėliau kolegos iš Vokietijos Kaselio universiteto dalijosi patirtimi<br />
iš Vokietijos „Saulės taurės“ renginių.<br />
PAGRINDINIAI ŽODŽIAI: atsinaujinančios energijos technologijos, „Saulės taurė“, mokymo iniciatyva,<br />
fotogalvanika.<br />
JEL klasifikacija: Q130; Q290<br />
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PROBLEMS AND PROSPECTS OF DEVELOPMENT OF GREEN<br />
RURAL TOURISM IN UKRAINE<br />
Valentyna Oleynik 1 , Sergii Iaromenko 2<br />
Odesa National Academy of Food Technologies (Ukraine)<br />
Abstract<br />
The article is dealing with problems of emergence of green tourism in Ukraine, analyzing trends of eco-tourism in the world and in Ukraine.<br />
The research presented in this paper is the initial step of complex research of green tourism on the theoretic basis of social geography. The<br />
green tourism we consider as phenomenon that affects the development of rural areas, and makes a multiplier effect in the socio-economic<br />
and cultural spheres of rural areas. The paper is focussing on the regional difference in the development of tourism. The findings of O. Beydyk<br />
who created the recreational ranking methods, were taken as a methodological basis for this research. The economic estimation of GDP and<br />
the index of recreational and tourist potential of the regions in Ukraine are compared during this research stage.<br />
KEY WORDS: green tourism, agri-tourism, rural tourism, api-tourism, homesteads and farmsteads.<br />
JEL codes: R110<br />
Introduction<br />
The concept of rural areas’ multifunctional development is more prevailing concept in Ukraine, and<br />
it makes possible the simultaneous development of several economic activities. At the same time special<br />
attention is given to non-agrarian ways. It becomes apparent in time of information technologies that rapid<br />
development of scientific and technological progress, priority role of service sector, the agrarian production<br />
only as such can’t provide the necessary wealth to rural inhabitants.<br />
Prolonged socio-economic crisis reflects on social problems of population, mostly rural. However, acutely raises<br />
the question of overcoming inequalities of social and economic development between regions and within these<br />
regions. During the Soviet epoch and now various methods and principles to overcome this problem were and are<br />
declared. In the 1920s the principles of the elimination of economic, political and cultural backwardness were declared<br />
(Lanovyk, Matysyanevych, Mateyko, 1999). In 1930s a new economic politics with idea of rise of industrial<br />
level in backward agricultural areas was proclaimed (Skrypchenko, 1932). In 1950s principle of economic recovery<br />
act of each republic, equal status of all people of the USSR were declared (Danilov, Mukhin, 1959).<br />
Subsequently and still the basic principle of regional policy is the principle of equalization of socio-economic<br />
development of territories. This topic is widely debated between scholars of public administration,<br />
economics, geography. Famous works of F. Zastavny, Z. Varnaliya, Y. Shevchuk, I. Prokop, O. Topchiev,<br />
M. Baranovsky, I. Smal and many others embrace the extremely wide spectrum of research: backwardness,<br />
depression areas and their rehabilitation, development, management issues, etc.<br />
1 Valentyna Oleynik – Odesa National Academy of Food Technologies, Restaurant, Hotel and Touristic Business, Associate Professor,<br />
PhD in Geographical Sciences, <strong>Regional</strong> economy, Demography, Economic and Social Geography.<br />
E-mail: v.oleynik777@mail.ru<br />
Tel.: +380 67 783 00 56<br />
2 Sergii Iaromenko – Odesa National Academy of Food Technologies, Restaurant, Hotel and Touristic Business, Assistant, PhD in<br />
Geographical Sciences, <strong>Regional</strong> economy, Political Geography, Economic and Social Geography.<br />
E-mail: syaromenko@gmail.com<br />
Tel.: +380 63 137 72 51<br />
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Valentyna Oleynik, Sergii Iaromenko<br />
PROBLEMS AND PROSPECTS OF DEVELOPMENT OF GREEN RURAL TOURISM IN UKRAINE<br />
1. Methodology<br />
Scoring is mostly used in the study of natural phenomena and socio-geographical nature, and helps to<br />
improve the analysis of obtained data. When assessing the summary index, distribution of points for the<br />
reference value gradations is important. In this study, reference value, which we translated into points (from<br />
1 to 5 stars), has 25 shades (the number of regions of Ukraine). Thus, the degree of accuracy causes share<br />
these gradations unit for 5 points. Note also that all components of the scale (25 regions corresponding rates)<br />
have the same value (the difference between the first gradations are as important as between the latter), so<br />
it is logical distribution of the reference range between points evenly. These positions developed a number<br />
of scoring matrices of recreational resources of Ukraine, which became the basis of their overall rating. On<br />
the basis of relevant quantitative indicators, the expert approach, expeditionary significant experience with<br />
5-point scale assessed current and recreational potential of Ukraine regions, Autonomous Republic of Crimea<br />
and filled a number of auxiliary tables. Data have been summarized in Table 1.<br />
Administrative<br />
units<br />
Table 1. Recreational resource raking of Ukrainian regions<br />
Raking, points<br />
Socio-geographical<br />
Natural<br />
Natural<br />
and<br />
anthropogenic<br />
Architectural<br />
and historical<br />
Infrastructure<br />
Biosocial<br />
Event<br />
resource<br />
Sum<br />
of<br />
points<br />
Summary<br />
index of<br />
recreational<br />
rank<br />
AR of Crimea 2 5 5 5 5 5 5 32 5<br />
Vinnytsia 5 4 1 4 1 5 3 23 4<br />
Volyn 1 3 2 4 1 3 4 18 2<br />
Dnipropetrovsk 4 2 1 2 3 2 1 15 2<br />
Donetsk 3 1 1 1 5 1 2 14 1<br />
Zhytomyr 4 1 1 2 1 5 2 16 2<br />
Zakarpatska 1 5 4 3 1 2 1 17 2<br />
Zaporizhia 3 1 3 1 2 1 1 12 1<br />
Ivano-Frankivsk 2 4 2 3 1 4 5 21 3<br />
Kyiv 4 1 2 5 3 5 5 25 4<br />
Kirovohrad 5 1 1 1 1 2 1 12 1<br />
Luhansk 2 2 1 1 2 1 2 11 1<br />
L’viv 1 4 1 5 2 5 5 23 4<br />
Mykolaiv 5 2 1 1 2 2 3 16 2<br />
Odesa 5 2 1 3 4 5 5 25 4<br />
Poltava 4 1 1 2 1 5 2 16 2<br />
Rivne 2 2 3 3 1 1 4 16 2<br />
Sumy 3 2 2 2 1 4 1 15 2<br />
Ternopil 2 3 1 4 1 2 2 15 2<br />
Kharkiv 4 2 1 3 1 3 4 18 2<br />
Kherson 4 2 4 1 2 1 1 15 2<br />
Khmelnytsky 3 3 1 5 1 2 3 18 2<br />
Cherkasy 4 3 2 2 1 4 2 18 2<br />
Chernivtsi 3 4 1 3 1 2 2 16 2<br />
Chernihiv 3 1 3 4 1 5 2 19 3<br />
Source: Beydyk, O. (2004). Methods of recreational ranking. Kyiv.<br />
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O. Beydyk created seven major recreational resource blocks (“big seven” recreational resources: social,<br />
geographical, natural, natural and anthropogenic, architectural and historical, infrastructure, biosocial, event<br />
units) which are evaluated in the amplitude of 1–5 points. For ease of evaluation minimal and maximal criterion<br />
(extreme positions: 1 and 5 points) were determined. The cumulative score was determined by ranking<br />
(also a 5-point scale) amounts of score evaluations.<br />
V. Oleynik created ranking in GDP by regions of Ukraine (25 points). GRP rating to the regions defined<br />
as ranking evidence of GRP (maximum and minimum of real GRP by 25 regions).<br />
2. Results and Discussion<br />
One of the important directions of sustainable function of regional economy can be accelerated development<br />
of the tourism industry. All regions of Ukraine have a certain tourist and recreation resources. Beydyk<br />
(2001) identifies and ranks regions in accordance to indicators of tourist and recreation resources provision.<br />
The first in this rank is an Autonomy Republic of Crimea with the highest rates because it has the unique<br />
climate, natural diversity and rich history of region.<br />
The second group consists of Vinnytsia, Kyiv, Lviv, and Odesa regions (or oblasts in Ukrainian), in which<br />
anthropogenic and natural components are organically combined.<br />
The third group includes Ivano-Frankivsk and Chernihiv regions with rich historical and cultural, natural<br />
recreational areas and centers.<br />
The fourth group is quite numerous. It is formed by Volyn, Dnipropetrovsk, Zhytomyr, Zakarpatska, Mykolaiv,<br />
Poltava, Rivne, Sumy, Ternopil, Kharkiv, Kherson, Khmelnytsky, Cherkasy and Chernivtsi regions.<br />
The fifth group consists of Donetsk, Zaporizhia, Kirovohrad, Luhansk regions with lowest ratings.<br />
Comparing ranks of regions by classification of O. Beydyk (2001) and the main economic indicators<br />
(GRP) one can see the significant differences. That shows about existing and possible to issue potential of<br />
tourist and recreational resources (Table 2).<br />
Table 2. Rank indicators of tourist and recreational resources potential and gross regional product in regions of Ukraine<br />
Regions<br />
Rank of recreational<br />
resource<br />
Rank of GRP indicator Differences in ranks<br />
AR of Crimea 1 10 -9<br />
Vinnytsia 4 12 -8<br />
Volyn 8 23 -5<br />
Dnipropetrovsk 18 2 16<br />
Donetsk 22 1 21<br />
Zhytomyr 13 17 -4<br />
Zakarpatska 12 22 -10<br />
Zaporizhia 23 7 16<br />
Ivano-Frankivsk 6 14 -8<br />
Kyiv 2 6 -4<br />
Kirovohrad 23 21 2<br />
Luhansk 25 5 20<br />
L’viv 4 8 -4<br />
Mykolaiv 13 11 2<br />
Odesa 2 4 -2<br />
Poltava 13 9 4<br />
Rivne 13 19 -6<br />
Sumy 18 15 3<br />
Ternopil 18 24 -6<br />
Kharkiv 8 3 5<br />
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Valentyna Oleynik, Sergii Iaromenko<br />
PROBLEMS AND PROSPECTS OF DEVELOPMENT OF GREEN RURAL TOURISM IN UKRAINE<br />
Regions<br />
Rank of recreational<br />
resource<br />
Rank of GRP indicator<br />
Differences in ranks<br />
Kherson 18 20 -2<br />
Khmelnytsky 8 16 -8<br />
Cherkasy 8 13 -5<br />
Chernivtsi 13 25 -12<br />
Chernihiv 7 18 -11<br />
The significant part of these regions consist the rural areas, so “growth point” can and should be the green<br />
rural tourism in these regions.<br />
The green rural tourism can be a factor in solution of region backwardness problems in preferred direction<br />
of integrated development of rural areas. For example, in the Europe has become popular the green<br />
tourism in holydays. The main factors of this process are (Grushchynsky, Krakovia-Bal, Kazmir, 2007):<br />
• y ethno-cultural and socio-demographic changes in society, securing a healthy lifestyle, understanding<br />
of the environment values, natural products in mass production of artificial and synthetic materials,<br />
the need for urban residents to rest in rural areas;<br />
• y difficult economic situation in agriculture;<br />
• y release (due to technological progress in industry) workers of agriculture and the need for job creation<br />
in rural areas;<br />
• y the desire to “self-sufficient” rural families get extra income from renting accommodation and free<br />
sale of agricultural quality natural products;<br />
• y in time of the commercialization has increased the popularity of alternative tourism that promotes<br />
recreational activities;<br />
• y ecologically clean environment;<br />
• y the need to protect and restore rural landscapes.<br />
Thus, on the one hand, there was demand for recreation in the country side, on the other hand, was the offering<br />
responding to this demand by creating green tourism in a basis of farms and providing related services.<br />
There are several types of tourism nowadays. The rural tourism is a form of recreation in the country side<br />
which is closely related to local history, ethnic, cultural tourism and directly uses the attractiveness of rural<br />
areas. This form of tourism is valued for the fresh air, hospitality, local natural and cultural attractions.<br />
It is possible to identify several forms of rural tourism (Kravchenko, 2007):<br />
• y rural tourism – recreation in the country side;<br />
• y agritourism (a form of rural tourism is closely connected with agriculture (animal husbandry, fishing,<br />
gardening) or agri-recreational tourism that develops on the basis of households rural or farm lands,<br />
provides for recreation in nature and voluntary participation in the holiday farm work, but work on<br />
their land is the main source of family needs for food and getting extra cash benefits;<br />
• y green rural tourism (ecotourism variety), where the subject of tourism demand is ecologically clean<br />
areas, natural diversity, attractive landscapes. The basis for its development of rural settlements is<br />
located within or near the sites of nature.<br />
There are different possible combinations of types and forms of tourism. It may be cultural, educational,<br />
industrial, sports and health tourism, which developes on the basis of rural settlements. This can vary greatly<br />
in range of services. Separate homestead (farmstead; in Ukrainian – sadyba) can specialize in hunting,<br />
fishing, horseback riding, organizing holidays. Significant spread of rural tourism gained in Europe, which<br />
operates in two admissions: first – based on farms that specialize in various kinds of agricultural production<br />
and provide additional travel services, the second – only focuses on serving tourists. Green tourism provides<br />
employment for 0.5 to 0.9 million in EU (Oleynik, 2010). Over 2 million tourists may get the accommo-<br />
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dation in rural homesteads in Europe. A profit from green tourism reaches 10–20 % of the total income of<br />
tourism industry.<br />
In Latin America ecological tourism has become an alternative to timber industry and was competitive.<br />
Foreign exchange receipts from tourism exceed the environmental benefits from the export of bananas,<br />
coffee, textiles.<br />
The alternative version of development of eco-tourism and rural tourism activities are becoming popular<br />
in the African continent. Tourism became a protected segment model of national parks instead of the old<br />
colonial scheme as unique natural areas intended, primarily, as an exclusive possession for ‘white’ tourists,<br />
scientists and hunters. Local residents could visit the holy places, historical monuments. Now the situation<br />
has changed. The basis of environmental models is the principle, the essence of which is: unique species of<br />
flora and fauna, fragile ecosystems can be saved if the population that lives near the area to be financially<br />
interested in the development of protected areas, conservation of nature. Through eco-tourism the local inhabitants<br />
have to be compensated for the loss of other income (hunting, logging).<br />
The development of green tourism in Ukraine began much later than in the Europe and completely<br />
on other principles. First (by Ganin, 2011), consumers of services in the eco-tourism are usually the poor<br />
Ukrainians and foreign (especially Russians), and secondly, rural tourism is developing as an alternative<br />
activity that provides employment for agriculture which suffered decline. Unfortunately, for our fellow citizens<br />
(basically) green tourism is not yet to become an important type of recreation and continues to be some<br />
‘unexplained exotic’. According to opinion polls only 15 % of Ukrainian tourists prefer green tourism over<br />
other types of recreation.<br />
In 2010, the country offers nearly 1,000 different farms with a total capacity of 10 thousand places each<br />
year for 800,000 visitors. For comparison, known locally as agritourism in Poland are functioning about 12<br />
thousand households, in France, United Kingdom and Germany – at least 20 thousand in each country. In<br />
Ukraine, hosts are mainly concentrated in the traditional tourist regions: in Crimea, close to Azov Sea, and<br />
the Carpathian Mountains, where about 90 % of rural tourism estates are concentrated. It should be noted that<br />
the supply of domestic agritourism products, services and products covers a rather narrow range. First of all<br />
rural villages offer tours, traditional cuisine, wellness and active forms of tourism activities. Investigation of<br />
the main types of agritourism activities in the Carpathian region showed that a high share offers in promotional<br />
publications account for a variety of recreation classes, trips to area attractions, hiking and gathering<br />
mushrooms and berries.<br />
Such tourist activities associated with the traditional known locally as agri-tourism, agri-therapy, agrientertainments,<br />
here are not sufficiently developed. World experience of agri-tourism products and services<br />
using indicates that a wide range of proposals in various spheres of activity are proposed. In particular, the<br />
innovative nature of them have the products and services in a special zoo corner in farmsteads, field games of<br />
the new generation, hypnotherapy, different types of agri-entertainments. In Ukraine, these innovative classes<br />
are not enough popular and little used in practice of the green rural tourism and agri-tourism. Therefore<br />
it is important to study these new forms of tourism activities in rural areas.<br />
Along with the development of Ukrainian agriculture tourism in organizational terms is different from<br />
European ones. Unlike the practice of European countries Ukrainian began to develop this sphere conducted<br />
“from above”. However, every year more and more local authorities and governments, civil society organizations<br />
involved in rural tourism development, approved policies and programs. The media has special role<br />
in this process that promotes the possibility of rest in the village, pays attention to existing unused resources.<br />
For example through the activities of the Union to promote rural tourism, in Ukraine actively implemented<br />
in tourist market agri-tourism product, known as the “green tourism”. Twenty-two regions of the country<br />
representing the properties of homestead that provides accommodation, meals, attraction to the work of<br />
local residents and foreign tourists. At the same time, given the approaching tourist season <strong>2012</strong>, the soccer<br />
championship Euro-<strong>2012</strong> and the International Congress Apimondia in 2013 to almost new version is being<br />
prepared for the Ukrainian information and tourist guide to api-tourism environment that will order the selected<br />
services and clarify the issue of location:<br />
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Valentyna Oleynik, Sergii Iaromenko<br />
PROBLEMS AND PROSPECTS OF DEVELOPMENT OF GREEN RURAL TOURISM IN UKRAINE<br />
1) owners of farmsteads (sadybas) of rural tourism with an apiary and bee offered for medical purposes;<br />
2) beekeepers offering bee products in medician purposes and services of accommodation and meals in<br />
their own sadybas;<br />
3) information materials with invitation about the possibilities of recreation and api-therapy;<br />
4) contacts of sadybas’ owners of rural tourism and beekeepers;<br />
5) commentaries with experts on api-therapy.<br />
Promoting of rural tourism in Ukraine is suspended by the absence of perfect legislation. In the January<br />
2009, in Ukraine was not adopted a law on rural or ecological (green) tourism – unlike some neighbouring<br />
countries (Poland, Hungary). In consideration taken as the basis – the first reading – the draft law “On rural<br />
and green tourism” (Resolution of Parliament № 2179 of 16.11.2004 town) was not repeatedly discussed at<br />
Ukrainian Parliament. In Parliament (Verkhovna Rada) there were bills “On rural tourism” № 0920 from<br />
25.06.2006, and “On the village green tourism” № 3467 of 12.04.2007. However, in the autumn of 2007, the<br />
Verkhovna Rada of Ukraine the next convocation withdrew them from consideration.<br />
Currently the Parliament is not pending any special law on green tourism. Registered bills in tourism<br />
related solely to tour operators and travel agents. Law of Ukraine “On Tourism” № 324/95 of 15.10.1998,<br />
the total is for all types of tourism and tourist activities. Some clarification of policies explains procedure<br />
to provide services to temporary accommodation, approved by the Government (Cabinet of Ministries) of<br />
Ukraine on March 15, 2006, N 297.<br />
Conclusions<br />
There is a need of funds in addition to the organization of rural tourism. The modern village has no better<br />
times. For proper execution of homesteads, procurement of necessary equipment and transport the help from<br />
the state is necessary. It would be needed to establish a public fund for the development of rural tourism, to<br />
introduce the provision of targeted loans at low interest rates.<br />
The problem is also how to create competitive regional tourism products: it is important to improve bad<br />
roads, inadequate development of rural infrastructure, low information basis for potential tourists, reducing<br />
the attractiveness of recreational resources of natural and anthropogenic origin due to irrational use and lack<br />
of effective measures for their protection.<br />
References<br />
Бейдик, О. О. (2001). Рекреаційно-туриські ресурси України: методологія та методика аналізу, термінології,<br />
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сільських територій: економічний, соціальний і екологічний аспекти“, 17–18 березня. Київ.<br />
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та агротуризмі. Тези міжнародної конф. “Розвиток сільських територій: економічний, соціальний і екологічний<br />
аспекти“, 17–18 березня. Київ.<br />
Žaliojo kaimo turizmo ukrainoje PLĖTROS problemos<br />
ir galimybės<br />
Valentyna Oleynik, Sergii Iaromenko<br />
Odesos nacionalinė maisto technologijos akademija (Ukraina)<br />
Santrauka<br />
Žaliojo turizmo tyrimas Ukrainoje yra svarbus. Valstybinio Ukrainos statistikos komiteto teigimu, apie<br />
32 % Ukrainos gyventojų gyvena kaimo vietovėse. Pereinant prie rinkos ekonomikos žemės ūkio sektoriuje<br />
vyksta gyventojų nutekėjimas į miestus. Viena vertus, tą galima paaiškinti didesne mechanizacija, kita vertus<br />
– besitęsiančia urbanizacija. Sprendžiant šią krizę, išeitis būtų – industrializacija ir turizmo, kaip regioninio<br />
ekonominio multiplikatoriaus, plėtra. Žaliasis turizmas Ukrainoje turi daug galimybių plėtrai: dideli<br />
žemės ūkiui naudojami plotai, kraštovaizdžio įvairovė, žmogiškieji ištekliai.<br />
Taikydami O. Beydyk rekreacinių išteklių matavimo metodą ir V. Oleynyk atsilikusių regionų tyrimo metodus,<br />
straipsnio autoriai atliko lyginamąją sąlygų skirtumų analizę. Tyrimas parodė, kad tokie regionai kaip<br />
Krymo autonominė respublika, Černihiv, Čerkasy, Zakarpatska turi didelį rekreacinį potencialą, bet mažą<br />
bendrąjį nacionalinį produktą (BNP). Tai rodo menką regionų išsivystymą. Tai galėtų pagerėti išnaudojus<br />
turizmo sektoriaus privalumus.<br />
Šiame straipsnyje taip pat įvertinama kai kurių Europos valstybių patirtis ir pateikiamos bendros pasaulio<br />
turistinių regionų charakteristikos. Būsimi tyrimai turėtų sietis su planavimo schemų administraciniuose<br />
vienetuose kūrimu, turizmo išteklių inventorizavimu, perspektyviausių turizmo plėtros sričių nustatymu.<br />
PAGRINDINIAI ŽODŽIAI: žaliasis turizmas, agroturizmas, kaimo turizmas, namų ūkiai ir sodybos.<br />
JEL klasifikacija: R110<br />
73
Janis Paiders, Juris Paiders<br />
QUANTITATIVE MEASUREMENT OF CROSS-BORDER INTERACTIONS (EXAMPLE OF AFRICA)<br />
QUANTITATIVE MEASUREMENT OF CROSS-BORDER INTE-<br />
RACTIONS (EXAMPLE OF AFRICA)<br />
Janis Paiders 1 , Juris Paiders 2<br />
University of Latvia (Latvia)<br />
Abstract<br />
Cross-border cooperation is one of the advantages of the EU that presented conditions for economic growth of all Member States<br />
when the organization was formed. The aim of the work was to look for quantitative indicators and data processing methods that<br />
would characterize cross-border interactions, while looking for and marking out high-integration regions. The authors’ previous studies<br />
(Paiders, Paiders, 2010) were aimed at conducting measurements of cross-border interactions in the cluster of European states.<br />
In this work, the authors use the already-familiar methodology and indicators in order to analyze the cross-border interactions of<br />
African states. The layout of highly integrated borders allowed marking out four groups of African states with the greatest economic<br />
integration with neighboring states.<br />
KEY WORDS: spatial autocorrelation, Africa’s regions, neighbour effect.<br />
JEL Codes: C020, F150, Y910<br />
Introduction<br />
Cross-border cooperation is one of the advantages of the EU that presented conditions for economic<br />
growth of all Member States when the organization was formed. The aim of the work was to look for quantitative<br />
indicators and data processing methods that would characterize cross-border interactions, while<br />
looking for and marking out high-integration regions. As evidenced by the authors’ previous studies (Paiders,<br />
Paiders, 2010: 31), cross-border interaction must be viewed in a much wider context, not only in geographical,<br />
economic, or political categories. Cross-border influence (migration, exchange of information, etc.)<br />
affects cultures, social and demographic areas, which is reflected in indicators connected with these areas.<br />
The authors’ previous studies (Paiders, Paiders, 2010) were aimed at conducting measurements of crossborder<br />
interactions in the cluster of European states. In this work, the authors use the already-familiar methodology<br />
and indicators in order to analyze the cross-border interactions of African states.<br />
Application of European experience in the economic and social transformation of the continent of Africa<br />
became particularly significant in the beginning of 2010, when social processes in North Africa (the Arab<br />
Spring), and several other Middle Eastern countries marked a shift from authoritarianism to searching for<br />
democratic models in state administration. Revolution in Egypt, Tunisia, Libya has a negative impact on almost<br />
all economic sectors in these countries. Also, the possibility of successful future economic development<br />
if the demographical situation stays the same is not likely to happen (Noury, 2011).<br />
1<br />
Janis Paiders – Latvian University (Latvia), Geography and Earth science department, student, scientific interest: economic<br />
geography.<br />
E-mail: paidersjanis@inbox.lv<br />
2<br />
Juris Paiders – Latvian University (Latvia), Geography and Earth science department, doctor of geography, associated professor,<br />
scientific interest: economic geography.<br />
E-mail: jpaiders@inbox.lv<br />
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The authors were personally encouraged to conduct a study in this area by European Commissioner for<br />
Development Andris Piebalgs, as the results of the work may be used to apply quantitative indicators and<br />
methods of quantitative analysis to define areas with a high tendency of integration and mark those state<br />
borders that have become real barriers interfering with regional cooperation and development.<br />
1. Data and methods<br />
Information on the amount of trade is obtained from Trademap (Trade Map, 2009) data on external trade<br />
of countries, based on official sources (COMTRADE, Eurostat, etc). Hence for this research annual changes<br />
in gross domestic product (GDP) per capita, based on purchasing-power-parity (PPP) valuation, were selected<br />
as an indicator, using International Monetary Fund World Economic and Financial Surveys obtained<br />
from the World Economic Outlook Database. Gross domestic product (GDP) per capita: annual changes<br />
based on purchasing-power-parity (PPP) valuation. Data of Human Development Index are based on United<br />
Nation statistic sources (Human Development, 2009).<br />
As a parameter for determining the weight of the weighted average for neighbour territories, authors have<br />
used the proportion of length of the land border of neighbour territories against the total length of the land<br />
border. The weighted average for neighbour territories was obtained according to the formula<br />
X<br />
n<br />
∑ Rn<br />
× X<br />
1<br />
n<br />
=<br />
n<br />
∑<br />
where n – the number of territories that border territory i;<br />
X<br />
n<br />
– the weighted average parameter of neighbour territories;<br />
R<br />
n – the total length of border with the respective territory;<br />
1<br />
R<br />
n<br />
n<br />
X<br />
n<br />
– the value of the respective parameter in the neighbour country.<br />
Further in the regression analysis it was assumed that an indicator of a territory is a function of the<br />
weighted average of the respective indicator in all neighbour countries.<br />
In this case, the border will serve as a variable that describes spatial interaction, assuming that the longer<br />
a border between corresponding territories, the stronger the spatial interaction between them. However, not<br />
all borders can serve as measures of spatial interaction. If there are indicators that describe spatial interaction<br />
between two countries, the value of the indicator (compared against the length of border) would serve to<br />
describe the amount of interaction.<br />
Following the standard used by Frolova (2005), the zero hypothesis was tested for regression models,<br />
checking whether zero was included in the credibility interval of the regression coefficient (t-statistic) but<br />
significance of determination coefficient (R Square in tables) was tested using F empirical .<br />
As a measure to characterize interaction, external trade turnover was chosen; borders were classified<br />
according to the size of this indicator per border kilometre.<br />
Since often significant inequalities are seen in neighbour countries’ mutual trade agreements, the authors<br />
have used an improved formula to calculate the economic permeability of borders.<br />
( Xeksp<br />
+ Yimp)<br />
+ ( Yeksp<br />
+ X<br />
C =<br />
2R<br />
where C – economic permeability of border;<br />
imp<br />
)<br />
75
Janis Paiders, Juris Paiders<br />
QUANTITATIVE MEASUREMENT OF CROSS-BORDER INTERACTIONS (EXAMPLE OF AFRICA)<br />
R – the length of border (km);<br />
X exp<br />
– exports of country X to country Y;<br />
Y imp<br />
– imports of country Y from country X;<br />
Y exp<br />
– exports of country Y to country X;<br />
X imp<br />
– imports of country X from country Y.<br />
It is possible to calculate the economic permeability of borders in a simpler manner by using the following<br />
formula:<br />
T<br />
C =<br />
R<br />
where C – economic permeability of border;<br />
R – length of border (km);<br />
T – mutual amount of external trade between countries (imports + exports).<br />
Whereas in the previous study the authors focused on cross-border interactions as a scalar field, the present<br />
study has obtained the first results by looking at international trade in the form of a vector field.<br />
International trade can be expressed spatially as a vector whose numeric value is proportional to the trade<br />
balance amount, while the vector’s direction is determined by the trade surplus (the vector’s plus sign) or<br />
trade deficit (minus sign).<br />
At the time when data for the study was being collected, South Sudan had not yet declared its independence<br />
– therefore, the work and figures use the former borders of Sudan.<br />
,<br />
2. Results and discussion on the influence of autocorrelation<br />
and cross-border measurement<br />
The obtained results (tables 1, 2) force to conclude that there are parameters and geographical territories,<br />
for which the neighbour influence is extremely high. Results show that, for many economic and other<br />
indicators, including the average changes of the same indicator in surrounding territories explains most of<br />
dispersion in regression analysis. For instance, for all world countries the GDP per capita (2007) closely<br />
correlates to the average GDP per capita of neighbour countries (R 2 = 0.67).<br />
Table1. Neighbour effect (spatial autocorrelation) in World countries<br />
Indicators Number of countries R Square F-empirical t-statistic<br />
GDP per capita 2007 143 0,67 290,47 17,04<br />
GDP per capita 2008 143 0,61 223,43 14,95<br />
Increase in GDP per capita 2007 / 2006 143 0,66 269,57 16,42<br />
Increase in GDP per capita 2008 / 2007 143 0,19 33,88 5,82<br />
Average lifespan 2009 142 0,78 482,39 21,96<br />
Average lifespan (men) 2009 142 0,75 409,67 20,24<br />
Average lifespan (women) 2009 142 0,80 549,76 23,45<br />
Birth rate 2009 143 0,77 479,77 21,90<br />
Child mortality 142 0,61 222,56 14,92<br />
Average number of children per woman 2009 142 0,71 341,78 18,49<br />
Change in population 2007/2006 143 0,67 291,23 17,07<br />
Human Development Index (HDI) 2007 140 0,80 564,65 23,76<br />
Source: author’s calculations.<br />
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When looking at various indicators characterizing the development of states in Africa (Table 2), it can be<br />
noted that the autocorrelation of values of neighboring African states is generally significantly weaker than on<br />
the global scale (Table 1). However, for all examined indicators, the correlation between the weighted average<br />
of a state and its neighboring states is still statistically significant. The reason why the interlinking of a state<br />
and its neighboring states is lower on a continental scale is connected with the fact that, when shifting from<br />
the global scale to a smaller (continental) scale, the variation in values of the examined parameter is reduced.<br />
Table 2. Neighbour effect (spatial autocorrelation) in African countries<br />
Indicators Number of countries R Square F-empirical t -statistic<br />
GDP per capita 2007 46 0,37 26,08 5,11<br />
GDP per capita 2008 46 0,28 17,48 4,18<br />
Increase in GDP per capita 2007 / 2006 46 0,40 28,94 5,38<br />
Increase in GDP per capita 2008 / 2007 46 0,12 6,03 2,46<br />
Average lifespan 2009 46 0,48 41,32 6,43<br />
Average lifespan (men) 2009 46 0,45 36,72 6,06<br />
Average lifespan (women) 2009 46 0,53 48,66 6,98<br />
Birth rate 2009 46 0,52 47,77 6,91<br />
Child mortality 46 0,21 11,76 3,43<br />
Average number of children per woman 2009 46 0,45 35,66 5,97<br />
Change in population 2007/2006 46 0,34 22,44 4,74<br />
Human Development Index (HDI) 2007 46 0,26 15,40 3,92<br />
Source: author’s calculations.<br />
Figure 1 shows the African state borders that practically act as barriers. As evidenced by the obtained<br />
results, the African continent is splintered, due to both geographical and political reasons. Moreover, splintering<br />
is characteristic to parts of Africa with different climatic and geographic specialization, which could<br />
complement each other. In Sub-Saharan Africa informal trade can be explained by the fact that land borders<br />
are not similar to the local ethnic group borders (Walther, 2009) Barriers in African land borders have a negative<br />
impact on the future economic development of African countries (Sipetean, Ivan Oana, 2010). Borders<br />
that practically function as barriers are the main obstacle that prevents Africa from using the opportunities<br />
that cross-border cooperation gives to, for example, Europe. In the other hand income inequality is a barrier<br />
in successful future economic development in African countries (Fanta, Upadhyay, 2009). Also, informal<br />
sector cross-border trade plays a much larger role in Africa than in Europe (Peberdy, 2000).<br />
Areas with a high level of cross-border cooperation are shown in Figure 2. It displays the African borders<br />
with the greatest border throughput – where the border’s economic throughput exceeds USD 600,000 per<br />
year per one kilometer of the border. Such level of throughput is comparable with the least-integrated borders<br />
of European states in the Balkans and Eastern Europe. Intra-regional trade in Africa as a part of the total trade<br />
has traditionally been low in comparison to other forms of integration (Bilas, Franc, 2010).<br />
When comparing the level of integration in Europe and Africa, it must be concluded that the differences<br />
are statistically significant. In essence, borders that would be defined as barriers within the context of Europe<br />
must be viewed as highly integrated in Africa.<br />
Figure 3 displays Africa’s cross-border cooperation in the form of a generalized vector space, revealing<br />
the main directions and centers of international trade.<br />
Figures 1–3 served as the basis for developing the regionalization scheme of Africa’s cross-border interactions<br />
(Figure 4).<br />
The work has resulted in the development of a regionalization scheme (Figure 4), marking out Africa’s<br />
regions with a high level of cross-border interactions. The layout of highly integrated borders allowed marking<br />
out four groups of African states with the greatest economic integration with neighboring states.<br />
77
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QUANTITATIVE MEASUREMENT OF CROSS-BORDER INTERACTIONS (EXAMPLE OF AFRICA)<br />
Figure 1. African land borders with low economic permeability in 2008<br />
Source: Trade Map, 2009; author’s calculations<br />
Figure 2. African land borders with high economic permeability in 2008<br />
Source: Trade Map, 2009; author’s calculations<br />
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Figure 3. Direction of cross-border trade flow in African countries (2008)<br />
Source: Trade Map, 2009; author’s calculations<br />
A – Arab states of North Africa. This group includes Algeria, Morocco, Tunisia, Libya, and Egypt.<br />
These states, in spite of the relatively great lengths of the borders between them, are characterized by large<br />
border throughput, compared to the average level of Africa. This is largely due to being populated by one<br />
nation (Arabs) and having a unifying religion (Sunni Islam). Considering that instability negatively affects<br />
tourism and international trade, it can be expected that the revolutions in Tunisia and Egypt in spring 2011,<br />
as well as the Libyan civil war, will have affected the integration of this region’s states negatively in the short<br />
term. However, upon removal of the political obstacles, the Arab states of North Africa could become one of<br />
the most promising examples of high integration in the future.<br />
B – Coastal states of the Gulf of Guinea. This group includes both coastal states of the Gulf of Guinea<br />
and the border-states thereof, with which there is rather significant economic integration. The central and<br />
economically most powerful states of this group, Ivory Coast and Ghana, also have significant economic<br />
throughput on the land borders. The borders of this area on which the economic integration exceeds USD<br />
600,000 per year per kilometer are the ones connecting coastal states with landlocked states. The great economic<br />
throughput is largely explained by the need of landlocked countries (Mali, Burkina Faso) to access the<br />
sea. It must also be noted that the high economic throughput per kilometer is largely due to the small length<br />
of these borders.<br />
C – East Africa Community (EAC). This group includes Kenya, Tanzania, Uganda, Rwanda, and Burundi.<br />
The economic integration of all of these states, except for Burundi, is rather high on the overall African<br />
background. The most integrated borders in this group are those with Kenya, which is the most developed<br />
country of the region. One of the specific tasks of the EAC is to facilitate the mutual economic integration<br />
of these states.<br />
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QUANTITATIVE MEASUREMENT OF CROSS-BORDER INTERACTIONS (EXAMPLE OF AFRICA)<br />
Figure 4. Zones in Africa with high cross-border interactions in 2008<br />
Source: Trade Map, 2009; author’s calculations<br />
D – Republic of South Africa and its neighboring states (mostly Southern African Development<br />
Community countries). This group includes South Africa, as well as Namibia, Botswana, Zambia, Mozambique,<br />
and Swaziland. The high integration of the borders of these states is connected with the relationship of<br />
South Africa as an economically powerful center with its less-developed neighboring states. The economic<br />
relations of South Africa with its neighboring states are characterized by a significant trade surplus. South<br />
Africa acts as an economic engine dragging up the neighboring states. Southern African Development Community<br />
has higher regional integration between member countries compared to East African Community<br />
(Sissoko, Sohrabji, 2010). Unlike the Arab region of North Africa, in which there is no marked economic<br />
leadership or dominance, this region is mono-centric.<br />
Conclusions<br />
African regions with the greatest economic integration with neighboring states are Arab states of North<br />
Africa, Coastal states of the Gulf of Guinea, East Africa Community, Republic of South Africa and its<br />
neighboring states.<br />
African borders with the greatest border throughput are comparable with the least-integrated borders of<br />
European states in the Balkans and Eastern Europe.<br />
Republic of South Africa and its neighbor countries could become one of the most promising examples<br />
of high integration in the future.<br />
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References<br />
Bilas, V., Franc, S. (2010). Globalization, <strong>Regional</strong>ization and Information – Communication Convergence of Africa.<br />
Interdisciplinary Description of Complex Systems, No. 8(2), p. 104–118.<br />
Frolova, L. (2005). Korporatīvā sektora attīstība Latvijā un to ietekmējošie faktori. (The Development of the Corporate<br />
Sector in Latvia and Factors Influencing it.) 690. [sēj.]. Latvijas Universitātes Raksti. Vadības zinātne. Rīga: Latvijas<br />
Universitātes akadēmiskais apgāds, lpp. 52.–67. (In Latvian)<br />
Human development reports statistics. (2009). http://hdr.undp.org/ne/statistics/data<br />
Noury, V. (2011). N African revolution: counting the cost. African Business, Issue 374. p. 46–50.<br />
Paiders, J., Paiders, J. (2010). Measuring Influence of Neighbour Effect on Sustainable Development of Countries. Homan<br />
Resources – the Main Factorof <strong>Regional</strong> Development. Journal of Social Sciences, No. 3. Klaipėda: Klaipėda<br />
University, p. 29–35.<br />
Peberdy, S. (2000). Border Crossings: Small Enterpreneurs and Cross-border Trade between South Africa and Mozambique.<br />
Journal of Economic & Social Geography, Vol. 91, Issue 4, p. 361–378.<br />
Sipetean, C., Ivan Oana, N. (2010). Beyond the Borders of Globalizations EU-AFRICA, Economy and Conflict. Annales<br />
Universitatis Apulensis – Series Oeconomica, Vol. 12, Issue 2, p. 589–593.<br />
Sissoko, Y., Sohrabji, N. (2010). Current account sustainability in African economic communities: Are there regional<br />
differences? China-USA Business Review, Vol. 9, Issue 10, p. 13–29.<br />
Trade Map: Trade statistics for international business development. (2009). http://www.trademap.org/Index.aspx<br />
Walther, O. (2009). A Mobile Idea of Space. Traders, Patrons and the Cross-Border Economy in Sahelian Africa. Journal<br />
of Borderlands Studies, Vol. 21, Issue 1, p. 34–46.<br />
Kiekybinis pasienio sĄveikos matavimas<br />
(Afrikos pavyzdys)<br />
Janis Paiders, Juris Paiders<br />
Latvijos <strong>universitetas</strong><br />
Santrauka<br />
Pasienio bendradarbiavimas buvo vienas iš ES teikiamų privalumų, lėmusių visų organizacijos narių<br />
ekonominę plėtrą. Šio darbo tikslas – nustatyti kiekybinius rodiklius ir duomenų apdorojimo metodus, kurie<br />
leistų apibūdinti pasienio sąveiką, kartu ieškant ir išskiriant labai integruotus regionus. Ankstesni autorių<br />
(Paiders, Paiders, 2011) darbai skirti matuoti pasienio sąveiką Europos valstybių klasteryje. Šiame darbe ta<br />
pati metodologija ir rodikliai naudojami Afrikos valstybių pasienio sąveikai įvertinti. Ankstesni autorių tyrimai<br />
sutelkti ties pasienio sąveika kaip skaliariniu lauku, o šiame darbe tarptautinė prekyba vertinama vektorių<br />
forma. Tarptautinė prekyba gali būti išreikšta vektoriumi, kurio skaitinė reikšmė proporcinga prekybos<br />
balansui, tuo tarpu vektoriaus kryptį nulemia prekybos perviršis (teigiama vektoriaus reikšmė) arba prekybos<br />
deficitas (neigiama vektoriaus reikšmė).<br />
Lyginant Europos ir Afrikos integracijos lygį, padaryta išvada, kad skirtumai yra statistiškai svarbūs.<br />
Iš esmės sienos, kurias galima apibūdinti kaip skiriančias ribas Europos kontekste, Afrikoje būtų laikomos<br />
labai integruotomis. Ištyrus labiausiai integruotas sienas, išskirtos keturios Afrikos valstybių grupės, kurios<br />
labiausiai ekonomiškai integruotos su kaimyninėmis valstybėmis.<br />
Tyrimo išvados:<br />
1. Labiausiai integruoti Afrikos regionai yra arabų valstybės šiaurėje, pakrantės valstybės Gvinėjos<br />
įlankoje, rytų Afrikos bendruomenė, Pietų Afrikos Respublika ir jos kaimyninės valstybės.<br />
2. Labiausiai integruoti Afrikos regionai Europos kontekste būtų lygintini su mažiausiai integruotais<br />
Balkanų ir Rytų Europos regionais.<br />
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Janis Paiders, Juris Paiders<br />
QUANTITATIVE MEASUREMENT OF CROSS-BORDER INTERACTIONS (EXAMPLE OF AFRICA)<br />
3. PAR ir jos kaimyninės valstybės ateityje turėtų tapti didesnės ekonominės integracijos Afrikoje pavyzdžiu.<br />
Tyrimo rezultatai gali būti panaudoti taikant kiekybinius rodiklius ir kiekybinius tyrimo metodus, apibrėžiant<br />
regionus, kur didžiausias integravimosi potencialas, ir pažymint tas valstybių sienas, kurios tapo<br />
skiriamąja riba, stabdančia regioninį bendradarbiavimą ir vystymąsi.<br />
PAGRINDINIAI ŽODŽIAI: erdvinė autokoreliacija, Afrikos regionai, kaimynystės efektas.<br />
JEL klasifikacija: C020, F150, Y910<br />
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STIMULATION OF INNOVATIVE-INVESTMENT PROCESS:<br />
WORLD EXPERIENCE<br />
Liudmila Parfenova 1 , Andrei Pugachev 2 , Vytautas Juščius 3<br />
The Yaroslavl Demidov State University (Russia), Klaipėda University (Lithuania)<br />
Abstract<br />
In the article results of the comparative analysis of world experience of stimulation of innovative-investment process through the<br />
formation of a favorable tax climate are generalized. Development of tax stimulation of innovation activity is considered as a crucial<br />
factor in building a new model of economic growth. It is concluded that within the subject principle there are three elements of the<br />
stimulation instrument: amortization privileges, preferences concerning the profits tax, indirect measures of tax stimulation. Conclusions<br />
on potential use of foreign tax instruments of stimulation of innovation activity in the Russian conditions are presented.<br />
KEY WORDS: tax stimulation, innovation activity, tax credits, investment tax credit, tax research credit, amortization, profit tax of<br />
the organizations, R&D, modernization.<br />
JEL codes: H250, O110.<br />
Introduction<br />
In different regions and countries stimulation of innovative-investment process depend on strategic aims<br />
and existing economic policy. In some countries direct support of the innovation enterprises prevails, in others<br />
– support in the preference system, in the third complex of support of innovations is balanced between<br />
direct and indirect measures. However tax stimulation is to some extent used in all countries with the developed<br />
innovative sphere.<br />
Forming of a favorable tax climate becomes one of prime problems of the Russian economy within the<br />
task of a transition to the new model of economic growth based on innovations, the private initiative, a qualitative<br />
financial infrastructure (Budget Message of the President of the Russian Federation on fiscal policy<br />
in <strong>2012</strong>–2014). The urgency receives introduction and development of tax stimulation instruments of innovation<br />
activity which become the integral vector in space of the state financial mechanisms of stimulation<br />
of innovative-investment process. Ample opportunities of use, outstanding performance and simplicity of<br />
the organization and application of tax stimulation cause its appeal to business and the state that practice of<br />
application of tax stimulation in the developed economy confirms. The favorable tax climate doesn’t mean<br />
1<br />
Parfenova Liudmila – the Yaroslavl Demidov State University, Economic Faculty, Prof. habil. dr., scientific interest: International<br />
finances, European integration.<br />
E-mail: decan@econom.uniyar.ac.ru<br />
Tel.: +4852 728256<br />
2<br />
Pugachev Andrei – the Yaroslavl Demidov State University, Economic Faculty, Doctoral student, scientific interest: Finances,<br />
Tax systems, Investment policy.<br />
E-mail: andrxim@yandex.ru<br />
Tel.: +4852 728256<br />
3<br />
Juščius Vytautas – Klaipėda University, Social Sciences Faculty, Prof. dr., scientific interest: Globalization, Business social responsibility.<br />
E-mail: ek.smf@ku.lt<br />
Tel.: +370 46 398 677<br />
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Liudmila Parfenova, Andrei Pugachev, Vytautas Juščius<br />
STIMULATION OF INNOVATIVE-INVESTMENT PROCESS: WORLD EXPERIENCE<br />
today decrease in tax burden within the general system of taxation, and even on the contrary – preference<br />
consists in development of local tax stimulation – branch, regional, target, one of which directions is tax<br />
stimulation of innovative-investment activity.<br />
The object of the research – stimulation of innovative-investment process.<br />
The paper aims to identify world practice and opportunities use of foreign tax instruments of stimulation<br />
of innovation activity in the Russian conditions.<br />
The objectives set for the research are:<br />
• y to examine world experience of activation of innovative-investment process through the formation of<br />
a favorable tax climate;<br />
• y to examine the experience of tax stimulation of innovation activity and possibilities of improving<br />
innovation activity in Russia.<br />
The research methods are based on literature review, its generalization and systematization, comparative<br />
analysis of secondary statistical data.<br />
1. World experience of tax stimulation of innovation activity<br />
Today it is obvious that Russia can’t provide strategic economic growth without development of scientific<br />
potential, as almost 40 % of gross national product are created at the expense of raw export, and the high<br />
technology production has no due development. Export of hi-tech goods constitutes only 2.3 % of industrial<br />
export of Russia. In the USA this indicator constitutes 32.9 %, in China – 32.8 % (OECD, STAN Indicators<br />
Database, 2009). Degree of depreciation of fixed assets in 2009 has reached 46 %, and on machines and<br />
the equipment exceeds 50 % (Statistical Yearbook of Russia, 2009, p. 331–332). Such data are primarily<br />
due to low internal costs of R & D, which is now 1.1 % of GDP, much lower than in developed countries 4 .<br />
Inflow of foreign investments to the Russian economy is reduced also: according to Bank of Russia in II quarter<br />
2011 reducing of direct foreign investments has constituted in relation to I quarter 2011 of 27.5 %, by<br />
II quarter 2010 – 13.6 %, and by II quarter 2008 – 55.6 % (Direct investment in the Russian Federation in<br />
2007 – I–II quarters in 2011).<br />
Also, lagging in sphere of high technologies is caused in many respects by imperfection of the Russian<br />
legislation in the field of R&D. So inadmissibly long time was absent legislatively fixed accurate and actual<br />
concept of innovative activity, that is there were no even criteria of reference of this or that activity to innovation<br />
that caused uncertainty in revealing the base of granting the innovative stimulation.<br />
Among the countries-leaders in the field of innovation development it is difficult to allocate a general<br />
variant of the successful scenario of forming of the given sphere. However tax stimulation is to some extent<br />
used in all countries with the developed economy.<br />
Figure 1 shows the proportion of direct and indirect funding of R&D activities by governments of OECD<br />
countries as at 2008. It can be observed that Korea, Belgium, Ireland, Hungary, Japan, Portugal, Netherlands<br />
and Canada support their R&D initiatives more through tax incentives. However, the United States, France,<br />
Czech Republic and Spain are more dependent on direct government funding.<br />
4<br />
According to the Federal State Statistics Service (Rosstat) in Russia the share of domestic R & D expenditures were as follows:<br />
1990 – 2.09 %, 2001 – 1.18 %, 2004 – 1.15 %, 2006 – 1.08 %. In Japan, Sweden, Israel this indicator is 3.5–4.5 % of GDP in<br />
the U.S. – 2.8 %, Germany – 2. 5%. According to the OECD, China rapidly increasing expenditure on R & D (1.7 % of GDP). It<br />
is expected that in the next decade China will overtake the U.S. in terms of research spending. Rapidly rising costs of R & D in<br />
India, by <strong>2012</strong> they will reach 2 % of GDP. The European Union has set the task to increase R & D spending to 3 % of GDP.<br />
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Figure 1. Direct and indirect government funding of business R&D and tax incentives<br />
for R&D, 2008, as a percentage of GDR<br />
Source: Tax incentives to promote innovation, 2011<br />
Figure 2 illustrates the tax subsidy rate for USD1 of R&D expenditure. It can be seen from the chart<br />
that the R&D tax incentives of most countries do not differentiate between large companies and small and<br />
medium enterprises (SMEs). However, Canada, Japan, United Kingdom and Netherlands grant higher tax<br />
subsidies to SMEs than large companies while the reverse position is observed in Korea.<br />
Figure 2. Tax subsidy rate for USD1 of R&D, large firms and SMEs, 2008<br />
Source: Tax incentives to promote innovation, 2011<br />
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Within the tax stimulation of innovation activity it is possible also to allocate a number of the directions<br />
used in the international practice. Tax instruments of stimulation of innovation activity can be classified by<br />
objective and subject principles.<br />
The objective principle determines a direction of the application instrument of influence. Here we will allocate<br />
the tax tools stimulating the offer of innovations (amortization privileges, privileges on the profits tax<br />
of the organizations, on installments for a social assistance) and demand for them (amortization privileges,<br />
privileges under the VAT), the instruments directed on attraction of citizens to innovation activity (privileges<br />
concerning the incomes tax) and the across-the-board measures of tax character stimulating also innovativeinvestment<br />
process.<br />
The subject principle assumes determination actually the mechanism of stimulation. World experience<br />
shows that within the subject principle there are three elements of classification – the stimulation instrument:<br />
amortization privileges, preferences concerning the profits tax, indirect measures of tax stimulation (directed<br />
not particularly on support of the innovation enterprises, but promoting of innovation activity).<br />
So, the most widespread tax incentive in the international practice is possibility of accelerated amortization<br />
of the equipment concerning research activity. In Finland, Germany, Sweden depreciation at a rate<br />
of 30 % of cost of such equipment is used, in Denmark – 20 %, in France there is a possibility of a choice<br />
of 100 % at a time or 20 % within 5 years (Andreosso-O’Callaghan, 2000), Great Britain, the Netherlands,<br />
Spain, Canada gives free rain of depreciation of assets (including buildings), concerning innovation activity.<br />
Privileges concerning the profits tax of corporations are the most widespread among the tax concessions<br />
in the countries with the developed innovation environment at simultaneously high level of the tax load<br />
under this tax. In Denmark there is a possibility to write off in an investment reserve to 25 % of the sum of<br />
the profits tax due to payment for the future expenses on experimental activity, in Sweden it is authorized to<br />
subtract 30 % of a salary of foreign research assistants from taxable surplus, in Great Britain research associations<br />
are released from the profits tax, and the enterprises acquire the right of a deduction from the profits<br />
tax of 175 % and 130 % of expenses on research works for small, average, and large enterprises accordingly,<br />
in Germany losses from innovation activity can be carried both on the past, and for the future periods (Tax<br />
incentives of innovation processes, 2009, p. 72, 141–144).<br />
It is necessary to note practice of granting of the tax research credit in Great Britain, the USA, Japan and<br />
France which, according to specialists, became the basic financial stimulus of innovation activity in these<br />
countries. The essence of the mechanism consists in granting of a deduction from the profits tax of a part of<br />
costs for innovation activity. In France the percent of the tax research credit constitutes 50% in the first year,<br />
40% in the second year and 30 % in following years (Riffe Stern), in Great Britain – 24 %, in the USA the<br />
maximum rate constitutes 20 % (Research tax credit, 2011), in Japan besides 30 % of a deduction from the<br />
profits tax of corporations within the tax research credit there is a system of additional stimulus at expansion<br />
of innovation divisions and stimulation of innovation activity (Stuart-Smith, 2009), also the discount to 20 %<br />
of the profits tax of corporations is provided in Japan as stimulus of joint surveys.<br />
Also in world practice indirect tax incentives of innovative process are presented: in Finland on 30 % the<br />
incomes tax for foreign research assistants decreases (Andreosso-O’Callaghan, 2000); in Germany by means<br />
of privileges under the tax to cars demand for harmless cars also is stimulated in Japan the assets used in<br />
the research purposes, are released from taxes to the acquired property, from taxes to the property, from the<br />
specialized land tax and the tax to development of cities.<br />
Let’s consider separately experience of the countries with innovative environment successfully developing<br />
recently – Israel and China.<br />
In Israel the innovative companies, whose projects are approved by specialized state institute, receive<br />
exemption from payment of all taxes to 2 years, besides, within 7 years are released from tax discharge on<br />
profit from the moment of its occurrence (Tax incentives of innovation processes, 2009, p. 118). Also the<br />
system of the tax concessions stimulating participation of the foreign capital in the innovative companies’<br />
functions, here privileges are provided on the profits tax and the dividend tax. Besides, the fiscal privileges<br />
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are provided for the enterprises depending on a site in territory of the country, the arrangement of the innovative<br />
companies is stimulated in its central part.<br />
It is necessary to mention an extensive system of tax concessions developed recently in China. So, there<br />
are various options of a reduction in tax for profit: from exemption from payment for 2 years from the<br />
moment of profit origin before decrease in the rate of the tax to 10 items of the item from 25 % to 15 %<br />
(Corporate and Indirect Tax, 2010). Stimulus are differentiated depending on a type of activity (the hi-tech<br />
enterprises, the hi-tech enterprises with participation of the foreign capital, the hi-tech enterprises with 70 %<br />
export revenue in revenue total amount, start-ups, the enterprises rendering consulting services in the field of<br />
a science and technologies, and also accounting, tax and legal consulting). In China accelerated amortization<br />
is used also: 2 years for manufacturers of integrated schemes, 3 years for the software. Privileges under the<br />
VAT are widely applied: from the tax are released: import of the equipment intended for sphere of R&D and<br />
complete returning of the VAT arising at realization of the hi-tech equipment. Besides from the incomes tax<br />
are released: academicians of the Chinese academy of Sciences, the Chinese academy of the engineering<br />
sciences, specially invited professors, receive partial exemption employees, whose activity is connected with<br />
technology transfer (Tax incentives of innovation processes, 2009, p. 150).<br />
However, do not believe that foreign practice of tax incentives for innovation is flawless. The R&E tax<br />
credit has never been made a permanent part of the tax code (it has been renewed 11 times during its 25-year<br />
history) and has been modified several times since its enactment indicate a lack of understanding and hence<br />
consensus on the part of policy makers with respect to the precise roles and expected impacts of different<br />
tax incentives for R&D. For example, the credit was originally 25 percent of the increase in R&D spending<br />
relative to a base level determined by formula. The Tax Reform Act of 1986 reduced the credit to 20 %<br />
(Tassey, 2007, p. 4). However, almost all scholarly studies conducted since the early 1990s, including newer<br />
analyses conducted in the last 5 years, have found that the credit is an effective tool and that at minimum<br />
it produces at least one dollar of research for every tax dollar forgone (Atkinson, 2007). Other studies have<br />
found even greater benefits, with the research investment to tax-cost ratio between 1.3 and 2.9 (Coopers and<br />
Lybrand, 1998).<br />
It is possible to present classification of tax instruments by a subject principle of stimulation of innovation<br />
activity abroad in the tabular form.<br />
Table 1. Tax stimulation of innovation activity abroad 5<br />
No.<br />
Country<br />
1. United<br />
Kingdom<br />
Instruments of tax stimulation of innovation activity<br />
Amortization<br />
Privileges(concessions),<br />
privileges(concessions) concerning the profits tax<br />
Free depreciation of Research associations are released<br />
assets, including buildings from the profits tax, and the<br />
enterprises acquire the right of a<br />
deduction from the profits tax of<br />
175 % and 130 % of expenses on<br />
research works (for small both<br />
average, and large enterprises<br />
accordingly) The tax research<br />
credit (24 %)<br />
2. Denmark Accelerated amortization<br />
of 20 %<br />
Possibility to write off in an<br />
investment reserve to 25 % of<br />
the sum of the profits tax due to<br />
payment for the future expenses<br />
on experimental activity<br />
Privileges(concessions) under<br />
other taxes<br />
5<br />
Here data of foreign experience in tax incentives for innovation activity is based on generalizations of the following sources:<br />
Andreosso-O’Callaghan, 2000; Borisov, 2011; Owens, 2010; Tax incentives of innovation processes, 2009; Tax incentives to<br />
promote innovation, 2011.<br />
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Instruments of tax stimulation of innovation activity<br />
No. Country Amortization<br />
privileges(concessions)<br />
Privileges(concessions),<br />
concerning the profits tax<br />
3. Israel Accelerated amortization Exemption from tax discharge till<br />
of 20 %<br />
7 years<br />
4. China Accelerated amortization Wide system of privileges: from<br />
(to 2 and till 3 years) exemption from payment for 2<br />
years from the moment of origin<br />
of profit before decrease in the<br />
rate of the tax from 33 % to 15<br />
% and to 10 %; the right of a<br />
deduction from the profits tax of<br />
150 % of expenses on research<br />
works<br />
5. USA Accelerated amortization The tax research credit (20 %)<br />
6. Finland Accelerated amortization<br />
of 30 %<br />
7. Germany Accelerated amortization<br />
of 30 %<br />
8. France At a time 100 % or<br />
accelerated amortization<br />
of 30 %<br />
9. Sweden Accelerated amortization<br />
of 30 %<br />
10. Japan Accelerated amortization<br />
(to 25 %)<br />
Losses from innovation activity<br />
can be carried both on the past<br />
and for the future periods<br />
The tax research credit (40 %)<br />
It is authorized to subtract 30 %<br />
of a salary of foreign research<br />
assistants from taxable surplus<br />
The tax research credit (20 %); a<br />
discount in 20 % of the sum of the<br />
paid tax for the companies leading<br />
joint surveys<br />
11. Korea Revenue expenditure – enhanced<br />
deduction; tax exemption – tax<br />
holiday; tax credit; Intellectual<br />
property – special deduction.<br />
Privileges(concessions) under<br />
other taxes<br />
Import of the equipment intended<br />
for sphere of researches and<br />
developments is released,<br />
complete returning of the VAT<br />
arising at realization of the hitech<br />
equipment; income tax<br />
exemption of some categories of<br />
research assistants<br />
On 30 % the incomes tax for<br />
foreign research assistants is<br />
lowered<br />
Privileges under the tax to cars<br />
for harmless cars; stimulation of<br />
expenses on advanced training<br />
The tax credit on training; the<br />
tax deduction for support of byproduct<br />
of research; privileges<br />
under the land tax and the real<br />
estate tax<br />
The assets used in the research<br />
purposes, are released from taxes<br />
to the acquired property, from<br />
taxes to the property, from the<br />
specialized land tax and the tax<br />
to development of cities<br />
Thus, clearly that the tax concessions and preferences are the major instruments of stimulation of innovation<br />
activity in the countries with the innovative environment developed for today. The classification of<br />
tools of stimulation presented in the table by a subject principle shows that in the countries-leaders in the<br />
field of innovations measures of direct tax influence – amortization privileges and privileges concerning the<br />
profits tax are considered as the most widespread. However the measures of indirect tax stimulation uniting<br />
privileges under other taxes are to a greater or lesser extent used also. But the main thing in world experience<br />
of tax stimulation of innovative activity – the complex approach to system of really working privileges and<br />
preferences, studying and realization of this aspect in domestic tax stimulation becomes actual.<br />
2. The practice of tax stimulation innovative activity in Russia<br />
If to understand as stimulation prompting, creation of interest to actions, and under tax stimulation of innovation<br />
activity – prompting to generation and introduction of innovations by means of the tax concessions<br />
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and preferences, then in the modern Russian taxation system it is possible to carry following elements to it 6<br />
(classification by an objective principle):<br />
1. Directed on stimulation of innovative-investment process regarding the offer of innovations:<br />
• y accepting to a deduction of expenses on R&D at determination of tax base on the profits tax of the<br />
organizations (possibility of application of the raising coefficient) (clause 262 of the Tax Code of the<br />
Russian Federation);<br />
• y accepting in expenses of costs on training, vocational training and retraining of workers (item 3 of<br />
clause 264 of the Tax Code of the Russian Federation);<br />
• y duty remission on profit of the means gratuitously received by the organizations of a science and funds<br />
of support of science and education (sub item 14 of item 1 of clause 251 of the Tax Code of the Russian<br />
Federation);<br />
• y decrease in the rate of insurance installments for the organizations and the individual businessmen having<br />
the status of the resident of a special economic zone and producing payments to physical persons,<br />
working in territory of a special economic zone (sub item 5 of item 1 of clause 58 of the Federal Low<br />
from 7/24/2009 N 212-FL);<br />
• y amortization privileges (clause 259.3 of the Tax Code of the Russian Federation);<br />
• y the investment tax credit (clauses 66, 67 of the Tax Code of the Russian Federation);<br />
• y privileges for project participants of “Skolokovo” (clause 145.1 item 5.1, clause 284 items 19, 20,<br />
clause 381 item 10, clause 395 of the Tax Code of the Russian Federation; clause 58.1 of the Federal<br />
Low from 7/24/2009 N 212-FL).<br />
2. Stimulating demand for innovations:<br />
• y exemption from the VAT of accomplishment of the researches and development concerning creation<br />
of new goods and technologies (sub item 16.1 of item 3 of clause 149 of the Tax Code of the Russian<br />
Federation);<br />
• y entering of the rate of 0 % and exemption from the VAT of alienation and transfer of results of intellectual<br />
activity (sub item 31 of item 3 of clause 149 of the Tax Code of the Russian Federation).<br />
3. Stimulating citizens to participation in innovative activity:<br />
• y the tax deduction on training under the PIT (sub item 2 of item 1 of clause 219 of the Tax Code of the<br />
Russian Federation).<br />
4. The across-the-board measures of tax character stimulating innovation activity:<br />
• y exemption from the land tax and the property tax within first five years after statement on accounting<br />
of the corresponding ground area or the property considered on the balance sheet of the organizationsresidents<br />
of a special economic zone (item 3 of clause 395 of the Tax Code of the Russian Federation);<br />
• y a reduction in tax for profit of the organizations and preserving behind regions of the right of decrease<br />
in the rate in a part enlisted in the sub federal budget (item 1 of clause 284 of the Tax Code of the<br />
Russian Federation).<br />
However, the stimulating potential of each instrument actually becomes sufficiently limited. It is possible<br />
to consider the measures accepted regarding decrease of loading on the profits tax of the organizations hardly<br />
effective from positions of stimulation of economy in recession. Decrease in the rate of the tax conflicts to<br />
interest of the enterprises for use of the tax concessions (soft terms of accepting of expenses on research and<br />
development with a view of the profit taxation; increase in the amortization award with 10 to 30 %), hence,<br />
and to carrying out of scientific developments as the more low the tax rate, smaller sum can be saved by<br />
6<br />
Classification of the presented instruments is resulted on the basis of the analysis of acting practice of the taxation and studying<br />
of scientific researches on problems of tax stimulation of innovation activity: Gordeeva, 2009; Tax incentives of innovation<br />
processes, 2009; Vasiliev, 2008.<br />
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means of use of privileges. At the same time, if in the conditions of profit reducing at a stage of recession<br />
decrease in the rate of the tax and entering of privileges hasn’t to the full opened stimulating effect, then at<br />
a stage of an overcoming the crisis influence of the given measures sharply increases. Besides, rate decrease<br />
has passed for economy as a whole, and stimulation is a prompting to certain behavior, that is there is<br />
a convention share as a whole at reference of the given privilege to tax stimulation of innovation activity 7 .<br />
The same situation with convention in reference to instruments of stimulation of innovation activity and<br />
with amortization privileges (in particular, possibility of single write-off of 30 % of cost of fixed assets of<br />
the third-seventh amortization groups) – application for general stimulation of capital investments, but not<br />
accurately R&D, however, we will notice that the given measure as a whole corresponds to experience of the<br />
leading countries in the field of innovations.<br />
Accepting to a deduction of expenses on R&D at determination of tax base on the profits tax of the organizations<br />
with possibility of application of coefficient 1.5 became possible the most stimulating instrument,<br />
however its appeal has been partially lost owing to decrease in the rate of the profits tax of the organizations,<br />
and also negative influence of financial crisis (decrease in profit of the innovation companies and growth<br />
of a share unprofitable among them). Let’s notice also that in China similar measures have been entered in<br />
2008 on the contrary – the profits tax rate has been lowered for the innovation hi-tech enterprises working in<br />
priority industries of economy, and the additional deduction has been given all taxpayers at whom positive<br />
dynamics of growth of expenses on R&D was observed (Borisov, 2011, p. 53), that, in our opinion, has much<br />
bigger stimulating effect in comparison with the Russian analogy.<br />
Transition to system of insurance installments, and in particular increase of their rate since January, 1st,<br />
2011, became an essential brake of development of the companies implementing innovations and R&D. It<br />
is connected by that insurance installments have the most essential share in the tax load of the given companies<br />
as the specific weight of costs for payment in total amount of expenses for the sphere connected with<br />
introduction of R&D, is very high.<br />
The following tool of the taxation system which changes have concerned, is the VAT. In recession the<br />
order of confirmation of the rate of the VAT of 0 % is simplified at export of goods. Term of representation<br />
of documents for zero rate confirmation is increased. Besides, the VAT is entered at the process equipment<br />
import which analogs aren’t produced in Russia. VAT decrease is represented as optimum step from positions<br />
of release of necessary resources for investment and economy revival. It is connected by that the VAT is paid<br />
even by the unprofitable enterprises. Besides, the basic receipts from the VAT go from industries where now<br />
and introduction of innovations is necessary. However, privileges under the VAT are directed in a greater<br />
degree on stimulation of demand for innovations, and a question on necessity stimulation of demand for innovative<br />
goods is sufficiently disputable. So, on the one hand, demand for innovations needs stimulation, the<br />
offer differently won’t be claimed, however, on the other hand, the offer is claimed already owing to that the<br />
innovative product bears in itself new qualitative characteristics, or economy at the expense of introduction<br />
of the innovative elements reducing its cost value, or at the expense of an intensification, etc. That is, the<br />
stimulating potential of the given instrument also is limited enough.<br />
It is objectively difficult to say about stimulating influence of privileges for special economic zones that<br />
is caused by obviously accurate restriction of sphere of influence of instruments.<br />
Conclusions<br />
The tax concessions and preferences are the major instruments of stimulation of innovation activity in<br />
the countries with the innovative environment. In the countries-leaders in the field of innovations measures<br />
7<br />
In this article by innovation we mean activities (including scientific, technological, organizational, financial and commercial<br />
activities) aimed at implementation of innovation projects, as well as the creation of innovation infrastructure and support its<br />
activities in accordance with Federal Low from 21.08. 2011 № 254-FL “On Amending the Federal Law “On Science and State<br />
Science and Technology Policy”.<br />
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of direct tax influence – amortization privileges and privileges concerning the profits tax are considered as<br />
the most widespread.<br />
The estimation of tax stimulation in Russia indicates that stimulus are entered or fragmented (the limited<br />
insufficient influence of the stimulating potential), or, conversely, is too general (stimulating influence on<br />
economy as a whole, and not just on sphere of innovations). There is no interdependence between general<br />
system of the taxation and a kit of available privileges and preferences, there is no accurate legislative interpretation<br />
of various aspects of tax stimulation.<br />
There should be systematic in application of the tax concessions in interdependence with a taxation general<br />
regime, to develop various stimulus which would cover a wide range of the various enterprises focused<br />
on research and development, and, as a whole, to create the favorable environment for application of tax<br />
stimulation of innovative activity with resource utilization of authorities on places, potential of small and<br />
average business, development of consultation centers on corresponding questions, thus it is necessary to<br />
apply world experience of forming of a favorable tax climate with its translation on a context of the Russian<br />
conditions.<br />
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Atkinson, R. (2007). Expanding the R&D tax credit to drive innovation, competitiveness and prosperity. The Journal of<br />
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Transfer. Published online: 1 August 2007.<br />
Tax incentives of innovation processes. (2009). Moskow: IMEMO RAN, 160 p.<br />
Tax incentives to promote innovation. (2011). Pricewaterhouse Coopers. Available at: http://www.innovation.my/wpcontent/downloadables/7.%20Tax%20incentives%20to%20promote%20innovation_29%20April%202011%20<br />
Appendix%20II_EDIT.pdf (accessed 17 January <strong>2012</strong>).<br />
The forecast of socio-economic development of the Russian Federation in <strong>2012</strong> and the planning period 2013–2014. The<br />
Ministry of Economic Development. Available at: http://www.economy.gov.ru/minec/press/news/doc20110921_014<br />
(accessed 24 December 2011).<br />
91
Liudmila Parfenova, Andrei Pugachev, Vytautas Juščius<br />
STIMULATION OF INNOVATIVE-INVESTMENT PROCESS: WORLD EXPERIENCE<br />
The Tax Code of the Russian Federation (Part One) from 31.07.1998 N 146-FL (as amended on 06.07.2011).<br />
The Tax Code of the Russian Federation (Part Two) of 05.08.2000 N 117-FL (as amended on 07.19.2011).<br />
Vasiliev, S. (2008). Legal means of tax incentives for innovation. Moscow: Chamber of Commerce of the Russian<br />
Federation, 120 p.<br />
Борисов, О. (2011). Налоговое стимулирование инновационной деятельности как антикризисная мера в России<br />
и Китае. Налоговая политика Российской Федерации: роль и значение в преодолении последствий мирового<br />
финансового кризиса: сборник научных трудов. Москва: Финансовый университет, с. 46–54.<br />
Бюджетное послание Президента Российской Федерации о бюджетной политике в <strong>2012</strong>–2014 годах.<br />
Васильев, С. (2008). Правовые средства налогового стимулирования инновационной деятельности. Москва:<br />
Торгово-промышленная палата Российской Федерации, 120 с.<br />
Гордеева, О. (2009). Инструменты налогового регулирования инновационной деятельности. Налоги, № 48, c. 7–14.<br />
Налоговое стимулирование инновационных процессов. (2009). Москва: ИМЭМО РАН, 160 с.<br />
Налоговый кодекс Российской Федерации. (2000). Часть вторая. Oт 05.08.2000 N 117-ФЗ (ред. от 19.07.2011).<br />
Налоговый кодекс Российской Федерации. (1998). Часть первая. Oт 31.07.1998 N 146-ФЗ (ред. от 07.06.2011).<br />
Прогноз социально-экономического развития Российской Федерации на <strong>2012</strong> год и плановый период 2013–2014<br />
годов. Министерство экономического развития Российской Федерации. Доступ из: http://www.economy.gov.<br />
ru/minec/press/news/doc20110921_014 (обращение 24 декабря 2011).<br />
Прямые инвестиции в Российскую Федерацию в 2007 год – I–II кварталах 2011 года. Центральный банк Российской<br />
Федерации. Доступ из: http://www.cbr.ru/statistics/print.aspx?file=credit_statistics/inv_in-country.<br />
htm&pid=svs&sid=ITM_23050 (обращение 17 января <strong>2012</strong>).<br />
Российский статистический ежегодник. (2009). Стат.сб./Росстат. Москва, 795 с.<br />
Федеральный закон Российской Федерации от 21.08.2011 № 254-ФЗ «О внесении изменений в Федеральный<br />
закон «О науке и государственной научно-технической политике».<br />
Inovatyvaus investavimo proceso SKATINimas:<br />
pasaulinė patirtis<br />
Liudmila Parfenova, Andrei Pugachev, Vytautas Juščius<br />
Valstybinis Jaroslavo Demidovo <strong>universitetas</strong> (Rusija), Klaipėdos <strong>universitetas</strong> (Lietuva)<br />
Santrauka<br />
Straipsnyje aptariama pasaulinė inovatyvių investavimo procesų, kuriant palankų mokestinį klimatą, skatinimo<br />
praktika, apibendrinama lyginamoji analizė. Mokestinio skatinimo sistema inovacinei veiklai yra<br />
esminė kuriant naują ekonomikos augimo modelį. Taigi egzistuoja trys skatinimo instrumento elementai:<br />
amortizacijos ir pelno mokesčio lengvatos, netiesioginės mokestinės stimuliavimo priemonės. Pateikiamos<br />
išvados dėl galimų mokestinių inovacinės veiklos stimuliavimo instrumentų naudojimo Rusijos atveju.<br />
Pagrindiniai žodžiai: mokestinis skatinimas, inovacinė veikla, mokesčių reguliavimas, inovacijų<br />
skatinimas, mokesčių kreditai, investavimo mokesčių kreditai, tyrimo mokesčių kreditai, amortizacija, pelno<br />
mokestis, R&D, modernizacija.<br />
JEL klasifikacija: H250, O110.<br />
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THE PROBLEM OF KLAIPĖDA REGION PERIPHERALITY<br />
Gintarė Pociūtė 1<br />
Institute of geology and geography (Lithuania)<br />
Abstract<br />
This article presents the socioeconomic and demographic situation in Klaipėda county that is illustrated by chosen indicators’ analysis.<br />
In this article Klaipėda county has been chosen as an example territory to measure the peripherality phenomenon. Thus, in order<br />
to measure the peripherality the chosen indicators’ values were compared with Lithuanian average and state’s centres’ values. The<br />
article stresses the most peripheral regions in Klaipėda county which needs the governance attention and also the strongest one that<br />
leads all the county. The article finds out that the cooperation question is essential for both – county’s peripheries and centres – as it<br />
provides possibility to stay stable or even endows a potential to grow.<br />
KEY WORDS: Klaipėda county, core-periphery, peripheral region, cooperation.<br />
JEL codes: R100<br />
Introduction<br />
The peripherality question is one of the most essential ones’ while discussing about the region’s possibility<br />
to compete and at the same time cooperate with other regions. In the cooperation sphere the priority<br />
is usually given to the stronger and more centrality features worth regions as these regions have enough of<br />
social, economical, demographical stock.<br />
In this case appears the question: which regions might me noticed as central ones and which ones should<br />
be underlined as peripheral? Thus, this article takes a task to clarify this question while taking Klaipėda<br />
region as an example for measuring peripherality of this specific region. In this article the peripherality<br />
phenomenon is going to be declared via chosen socioeconomic and demographic indicators provided by<br />
Department of Statistics of Lithuania.<br />
The general purpose of the article is with the help of the most relevant up to date statistical data (that include<br />
the most essential according to the author social, economic, and demographic indicators) to underline the<br />
current situation of Klaipėda region. In this way the article seeks for the answer if Klaipėda region should be<br />
declared as central region in Lithuania that has enough potency for the domestic and international cooperation<br />
or still this region should be considered as peripheral one. In order to clarify the region’s position, it is necessary<br />
Klaipėda region’s statistical findings compare with Lithuanian average data. Also, in the research it is imposed<br />
Vilnius city and Kaunas city municipalities’ statistical data as these two largest country’s cities are considered as<br />
Lithuanian centres. Thus, in the peripherality research it is informative material in order to notice the difference.<br />
Generally, peripherality question is being analyzed by broad amount scientists taking into account geographers,<br />
sociologists, economists and others (Krugman, Venables, 1995; Schmidt, 1998; Knox, Marston,<br />
2001; Jerabek, 2006; Daugirdas, Burneika, 2006; Marada, Chromy ir kt., 2006; Nagy, 2006, Pociūtė, 2011).<br />
Summarizing scientists’ proposed definitions and this article author’s ideas, peripheral region might be un-<br />
1<br />
Gintarė Pociūtė – Nature research centre, Institute of geology and geography, Laboratory of Human Geography, PhD student.<br />
Scientific interests: peripheral regions in Lithuania, regional geography, regional policy, territorial polarization.<br />
E-mail: Gintarei.pociutei@gmail.com<br />
Tel.: +370 607 711 37<br />
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THE PROBLEM OF KLAIPĖDA REGION PERIPHERALITY<br />
derstood as the territorial unit, located outside the centre boundary, and related with the centre on the dependence<br />
link, characterized by the lagging behind from the average and lowest geographic, socioeconomic,<br />
demographic, cultural, and political indicators. However, the research in this article excludes some of the aspects<br />
proposed in the definition and takes into account several socio-economic and demographic indicators.<br />
Peripherality is closely linked to centrality researches as these are the two poles of the dichotomy model.<br />
Therefore, working on peripherality evaluation researches it is important to understand how the core-periphery<br />
(CP) model works because this model allows to understand the place of the periphery in the territory<br />
system and at the same time points out the periphery relations with other unites of this system (Fig. 1). The<br />
idea of CP model appeared in the middle of XX century and firstly was produced by J. Friedmann (Friedmann,<br />
1966) and it should be stressed that the model was modified since its first idea. Nowadays scientists<br />
introduce other territorial unites in between of centre and periphery poles. For instance, Z. Norkus (Norkus,<br />
2009) gives an idea that the territorial disparities’ model should have four levels (Fig. 1). The author underlines<br />
that the strongest regions should be called centres that are usually surrounded by peripheries. Thus<br />
Z. Norkus defines these territories around centres as centre-peripheries. According to author, the weakest<br />
regions in the country are pointed out as peripheries. But at the same time, these weakest regions have the<br />
local centres that are more developed territories in the regions. Accordingly, these better developed territories<br />
in peripheral region are named periphery-centres (Fig. 1).<br />
Figure 1. Centre-periphery model (according to Z. Norkus idea)<br />
Source: Norkus, 2009<br />
The model that is developed using Z. Norkus (Norkus, 2009) idea might be adapted for Klaipėda region<br />
as this region is particularly diverse. Klaipėda county has strong centre which is Klaipėda city with the national<br />
level seaport. Also this county has deep peripheral territories that are mostly located in country’s border<br />
zones. Furthermore, Klaipėda region has centre-peripheries and periphery-centres in between. Thus, one of<br />
this article goals’ is to underline the differences in this particular Klaipėda county. The portrait of the current<br />
situation in Klaipėda region would allow to take specific measures in order to improve the conditions for<br />
national and international cooperation.<br />
As the one of the purposes’ of this article is to compare chosen for the survey territories with the Lithuanian<br />
average, the methodology for this survey has been chosen in this way:<br />
• y for the selected socioeconomic indicators’ analysis: the Lithuanian average (LT average) is equated to<br />
100 %, thus this allows to see the regions deviation (negative or positive) from the LT average value;<br />
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• y selected demographic indicators’ analysis is prepared comparing general statistical data of chosen<br />
regions with Lithuanian average values. The percentage comparison is not applied to demographic<br />
indicators due to appearing logic mistakes influenced by sufficiently big differences between values.<br />
1. The general picture of Klaipėda county<br />
The first thing that has to be mentioned while talking about Klaipėda county is this region’s special geographical<br />
position that makes this county unique in Lithuania. The region is situated in Western Lithuania<br />
on the coast of Baltic sea and is an important district in terms of marine business, recreation and tourism,<br />
industry and agriculture as well. The county borders with two countries – Latvia and Kaliningrad region<br />
(Russian Federation). Moreover, Klaipėda county might be interesting for other countries to cooperate as it<br />
has such strategic objects like Palanga Airport and especially Klaipėda State Seaport which is the only sea<br />
gate in Lithuania (Portrait of…, 2008). Thus, geographic location makes Klaipėda county favourable for<br />
developing international cooperation relations.<br />
Table 1. The comparison of Klaipėda county with Lithuanian average<br />
Vilnius, Kaunas and Klaipėda cities statistical data 23<br />
INDICATORS<br />
Density (people/ km ²)<br />
(2011)<br />
Population number (thousand)<br />
(2011)<br />
Gross value added (GVA) (for 1<br />
person) (thousand) (2010)<br />
Foreign direct investment (FDI)<br />
(LTL/1 person) (2010)<br />
Unemployment rate (%)<br />
(<strong>2012</strong>)<br />
Employment rate (%)<br />
(2010)<br />
Level of entrepreneurship (per<br />
1000 population) (<strong>2012</strong>)<br />
Recipients of social assistance<br />
benefits (per 1000 population) (2010)<br />
Natural increase (per 1000<br />
population) (2010)<br />
Old-age pension beneficiaries (per<br />
1000 working age population (2010)<br />
Ageing index 1 (persons) (2011)<br />
Number of pupils in general schools<br />
(per 1000 population) (2010-2011)<br />
Net migration (per 1000 population )<br />
(2010)<br />
LT average 49.7 3244.6 3 25.8 10958 11.0 58.5 20.5 55.9 -2 283 144 128.2 -24.0<br />
Vilnius city 1381.7 554.1 37.7 37831 9.3 69.4 39.4 19.2 3.5 251 132 121.4 -14.6<br />
Kaunas city 2145.9 336.9 28.1 10003 9.8 63.8 29.1 30.6 -0.4 287 157 130.8 -34.4<br />
Klaipėda 1814.4 177.8 32.3 13309 8.6 65.4 29.1 30.7 0.8 261 143 119.3 -28.6<br />
city<br />
Klaipėda<br />
county<br />
70.4 366.9 26.7 9128 9.9 59.9 22.9 44.5 -0.3 262 134 124.0 -26.0<br />
Source: Lithuanian Labour Exchange, Counties of Lithuania 2010, Statistical Yearbook of Lithuania 2011, Economic<br />
and Social Development in Lithuania2011/12, Demographic Yearbook 2010<br />
In order to attract the attention of neighbour countries and encourage the border cooperation the region<br />
should be attractive not only by geographic factor but also by socioeconomic and demographic aspects.<br />
Thus, the current situation of Klaipėda county is presented in Table 1. Also, the table presents information<br />
that concerns Vilnius, Kaunas and Klaipėda cities and Lithuanian average data. Therefore, the statistical<br />
data in the table allow to compare Klaipėda city and county with Lithuanian centres and state’s average and<br />
2<br />
Ageing index: the number of elderly people (aged 60 and over) per 100 children under 15 (Department of Statistics of Lithuania:<br />
http://zodynas.stat.gov.lt/index/detail.aspx?id=73)<br />
3<br />
Total number of residents’ in Lithuania.<br />
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THE PROBLEM OF KLAIPĖDA REGION PERIPHERALITY<br />
in this way it is possible to notice if Western Lithuanian region appears peripheral or central in Lithuanian<br />
context. However, it should be stressed that while presenting the statistical data we still have to understand<br />
that positive numbers do not mean that the situation in the region is perfect as there might be hidden factors<br />
that could strain the real region’s situation. For instance, it might be noticed the growing numbers of foreign<br />
direct investment for a person but at the same time it might be admitted that these numbers are growing influenced<br />
by the decreasing county’s inhabitants’ number. Thus, one statistical data should supplement other<br />
and the overview of the situation in the region should be based on interpretations of taking into account the<br />
group of various indicators.<br />
The article is based on researches of peripherality, thus, the indicators were selected in order to measure<br />
this phenomenon. Meanwhile peripherality is being understood as the deviation from the average towards<br />
negative side, in order to notice if Klaipėda might be called as peripheral region there is the need to compare<br />
the regions’ statistical data with Lithuanian average (Fig. 1).<br />
Figure 2. The comparison of socioeconomic indicators between<br />
Klaipėda, Vilnius and Kaunas cities, Klaipėda county municipalities’ and Lithuanian average<br />
Source: Lithuanian Labour Exchange, Counties of Lithuania, 2010; Statistical Yearbook of Lithuania,<br />
2011; Economic and Social Development in Lithuania, 2011/12; Demographic Yearbook, 2010<br />
As the figure shows, it obvious that the best rate of socioeconomic indicators’ values are in Vilnius city<br />
municipality. These findings should not astonish because Vilnius city as the Lithuanian centre attracts much<br />
more attention. As well, being political, economical, social centre Vilnius is interesting for international<br />
companies. Thus, the foreign direct investment in Vilnius city is more than 3 times bigger comparing with<br />
Lithuanian average. Besides, Vilnius city municipality interfere less with such social problems as employment<br />
rate which is 20 % higher in comparison with LT average (Fig. 2). Also, Vilnius city municipality<br />
strongly leads in the comparisons of level of entrepreneurship that is more than 90 % higher than LT average<br />
(Fig. 2). It is obvious that Vilnius city municipality takes all the advantage in this socioeconomic comparison<br />
and reflects relevantly big disparities within Lithuania. Thus, there might be ideas that while looking for peripherality<br />
in Lithuania Vilnius city municipality should be eliminated. However, on the other hand, keeping<br />
Vilnius city municipality in the research is the way to show the distance from centre to the periphery region.<br />
In this comparison work Kaunas city municipality stands in the third position. Though, it should be stressed<br />
that with its socioeconomic indicators’ values are more common to Klaipėda city than to Vilnius city.<br />
In this paper work the biggest attitude should be paid to Klaipėda city and county. Thus, it should be<br />
noticed that the most recently presented statistical data show that in general Klaipėda county goes around Lithuanian<br />
average and lags behind Vilnius city municipality according to the chosen for the survey indicators’<br />
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values. However, the statistical data that present Klaipėda city are much more higher than Klaipėda county’s<br />
data. Klaipėda city taking into account its statistical information stands in the second position overtaking<br />
Kaunas city and standing behind Vilnius. Klaipėda city municipality is the strong centre in Klaipėda county<br />
(according to the model in Fig. 1: “Centre’s centre”) that pulls ahead all the region. But these differences<br />
within the county would be unravelled in another article’s section.<br />
27.5 % of all Klaipėda county residents’ are living in rural area and it is around 20 % less comparing<br />
with Lithuanian average (Fig. 2). Unemployment rate in the county is 10 % less in comparison with average.<br />
Meanwhile in Klaipėda city this indicator is more than 20 % less than LT average. Klaipėda county (11 %<br />
higher than LT average) and Kalipėda city (42 % higher than LT average) have better indicators’ values if<br />
talking about the level of entrepreneurship. Moreover, in Klaipėda region the number of recipients of social<br />
assistance is around 20 % lower than LT average and in Klaipėda city even 45 % lower. While talking about<br />
foreign direct investment (FDI) it should be underlined that Klaipėda county receives around 15 % less comparing<br />
with LT average (Fig. 2). But if taking only Klaipėda city, the FDI indicator is relatively high (25.2 %<br />
higher than LT average). According to this indicator Klaipėda city oversteps Kaunas city and is competing<br />
with Vilnius city.<br />
Taking into account demographic indicators it might be also noticed the differences between these chosen<br />
for the survey Vilnius, Kaunas and Klaipėda cities, Klaipėda county and Lithuanian average (Fig. 3).<br />
Generally, the statistical data that provide the view of current demographic situation in Vilnius, Kaunas and<br />
Klaipėda cities, Klaipėda county or present the Lithuanian average are threatening. According to up to date<br />
numbers, natural increase (except Vilnius and Klaipėda cities) and net migration indexes that are counted<br />
for 1000 inhabitants are negative. As well, ageing index stresses the growing problematic situation while<br />
showing that there are more elderly people aged 60 and over than children under 15. This ageing problem<br />
is underlined by old-age pension beneficiaries and number of pupils in general schools indicators (Fig. 3).<br />
The best demographic situation as well as the socioeconomic is in Vilnius city municipality and this is directly<br />
connected with state capital status. The positive natural increase is detected only in Vilnius city which<br />
reaches 3.5 ‰ and Klaipėda city with 0.8 ‰ while the LT average is -2 ‰. Whereas, in Klaipėda county and<br />
Kaunas city the natural increase is higher more than 5 times comparing with Lithuanian average and reaches<br />
-0.3 ‰ in Klaipėda county and in Kaunas -0.4 ‰.<br />
Nowadays the migration topic is quite common. This problematic topic is exceptional because of the growing<br />
emigration numbers. The statistical data showing the portrait of current Lithuanian migration situation<br />
are daunting. In 2010 the LT net migration average was -24 ‰. In Klaipėda county this number reached<br />
-25 ‰ while in Klaipėda city even more bigger counting -28,6 ‰. The worst numbers were detected in Kaunas<br />
city – reaching -34 ‰. Only in Vilnius city the net migration indicator’s value was better than LT average<br />
but still negative -14.6 ‰ (Fig. 3).<br />
As it was already mentioned, the indicators are closely connected to each other. Therefore, the natural<br />
increase or net migration indicators’ values has an influence on ageing index, old-age pension beneficiaries<br />
or number of pupils in general schools indicators’ values. This connection might be disclosed by noticing<br />
that usually emigration is based on younger generation. Thus, the consequences might be seen in decreasing<br />
number of population. Moreover, the growing emigration and decreasing population amount increases the<br />
progressing number of elderly people and decreasing number of pupils at schools. The biggest problems appear<br />
when there is imbalance in the society: too many old people, too little children and not enough working<br />
people (tax payers).<br />
Lithuanian average ageing index is 144. Therefore, it means that for 100 children under 15 falls 144 elders.<br />
There are almost half more old-aged people comparing with children. The ageing index in comparison<br />
with LT average is lower in Vilnius city municipality (reaching 132), Klaipėda county (counting 134) and<br />
Klaipėda city (counting 143). Whereas in Kaunas city the aging index is higher and reaches 157.<br />
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THE PROBLEM OF KLAIPĖDA REGION PERIPHERALITY<br />
Figure 3. The comparison of demographic indicators between<br />
Klaipėda county, Vilnius and Kaunas cities municipalities’ and Lithuanian average<br />
Source: Lithuanian Labour Exchange, Counties of Lithuania, 2010; Statistical Yearbook of Lithuania,<br />
2011; Economic and Social Development in Lithuania, 2011/12; Demographic Yearbook, 2010<br />
2. The disparities within Klaipėda county<br />
While the general picture of Klaipėda county looks pretty good in the Lithuanian context with mostly all<br />
the indicators’ numbers above the state’s average, the disparity’s question within Klaipėda county is much<br />
more problematic. In this county might be underlined the districts with one of the worst rates’ in Lithuania<br />
(for example, Skuodas district, which according to model in Fig. 1 might be equalled to “Periphery’s periphery”<br />
term) and at the same time with one of the best state’s rates’ (for instance, Klaipėda city municipality<br />
– “Centre’s centre”) (Mano finansai…, <strong>2012</strong>). Therefore, analyzing these Klaipėda county’s districts<br />
separately would benefit in stressing the most sensible regions within this county. As well, the districts of the<br />
county are compared with Lithuanian average in order to estimate the peripherality level (Fig. 4; 5).<br />
It is essential to stress that Klaipėda city, Neringa and Palanga municipalities are the territories that differ<br />
from other this county’s districts as these three municipalities are urban taking into account the lifestyle<br />
while other county’s districts that are rural in there way of life. As well, Klaipėda city, Neringa and Palanga<br />
municipalities are the resorts that during the summertime attract a lot of holidaymakers. Moreover, Neringa<br />
municipality is the most exceptional in Klaipėda county according to the statistical data. The values of indicators<br />
presenting Neringa municipality are relatively high comparing not only with Klaipėda county districts<br />
but also with Lithuanian average or state’s centres. However, it does not mean that Neringa municipality<br />
does not face with any problems and the living situation is the most favourable in all the Klaipėda county or<br />
even state. Probably it is even right to declare that the current statistical data does not reflect the real situation<br />
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in this municipality. The situation in Neringa municipality is strained because of the economic profit while<br />
wealthy residents from other Lithuanian regions buy or invest in real estate in Neringa without a will to live<br />
there but only keep there estate as the summer houses. Such people register as Neringa municipality residents<br />
in order to get discounts while taking ferry or avoid the municipality entrance fee. On the other hand,<br />
taking into consideration the border cooperation Neringa municipality is open minded, interesting, active and<br />
attractive for investors, thus perfectly suitable for cooperation.<br />
Taking into account the cooperation question one of the possibilities to reveal the region’s potential<br />
might be pointing out the level of entrepreneurship. This indicator underlines the residents’ activity level and<br />
susceptibility for development. Thus, the level of entrepreneurship is higher in the centres where residents<br />
usually seek for innovation. Meanwhile the rural or peripheral regions lack behind according to this indicator<br />
because these regions are more traditional and more passive for the novelty. Besides, the low level of entrepreneurship<br />
might be also determined by demographic indicators as when the population number is low and<br />
even decreasing there is no need to establish new enterprises. Therefore, the highest level of entrepreneurship<br />
in Klaipėda county might be noticed in Klaipėda city (42 % higher than average), Neringa (86.3 % higher<br />
than average) and Palanga (56.6 % higher than average) municipalities (Fig. 4). While the lowest level of entrepreneurship<br />
is detected in Skuodas (56.6 % less than LT average) and Šilutė (36.1 % less) districts (Fig. 4).<br />
Gross value added (GVA) created by municipalities in Klaipėda county are relatively low comparing with<br />
LT average. Only Klaipėda city’s GVA is 25.2 % higher that Lithuanian average. The other districts have lower<br />
GVA that state’s average. The lowest GVA in 2010 was detected in Neringa (31.8 % lower than average),<br />
Palanga (31 % lower) and Skuodas district (30.6 % lower) municipalities (Fig. 4).<br />
The highest unemployment rate in Klaipėda county is detected in Skuodas district (33.6 % higher than LT<br />
average), Palanga city (27.3 % higher) and Šilutė district (20 % higher). While the best situation is in Neringa<br />
municipality (60 % below LT average) and Klaipėda city (21.8 % below average). One of the reasons why<br />
the situation in this case in Neringa is the best is because of the registered people who mostly exist in statistical<br />
papers but actually work and live in Vilnius, Kaunas or other places. Meanwhile, V. Bortelienė (Bortelienė,<br />
<strong>2012</strong>) prepared a research about Klaipėda city where she stresses that still existing positive numbers of<br />
current situation in Klaipėda city hide escalating problems. Currently unemployment rate in Klaipėda city in<br />
general number is 8.6 % which is above state’s average and one of the highest in the county. But as the author<br />
points out, this indicator in Klaipėda city is growing not because of stable economy but mostly because of<br />
the terrifically vanishing the number of registered resident’s. Therefore, high numbers of employment rate<br />
might be an alert of emigration.<br />
The best employment rate is counted again in Klaipėda city that is 11.8 % above LT average. It has to be<br />
noticed that this is the only municipality in this county that is above LT average. According to this indicator<br />
Neringa municipality stays behind other Klaipėda county’s districts and is 20.7 % lower than Lithuanian<br />
average. This huge difference appears because most Neringa municipality residents’ own their business and<br />
work only during the summer time earning money for the rest of the year. The similar situation is with Palanga<br />
municipality that is lagging lacing 12.3 % behind LT average.<br />
In 2010 the biggest amount of foreign direct investment (FDI) lied in Klaipėda district and counted<br />
28.2 % higher than LT average. As well 21.5 % higher than average FDI got Klaipėda city. Whereas, Skuodas<br />
and Šilutė districts seem to be less interesting for investors and were more than 90 % below LT average<br />
according to FDI indicator (Fig. 4).<br />
Statistical data show that Skuodas and Šilutė districts have the biggest amount recipients of social assistance<br />
benefits. According to this indicator Skuodas district oversteps LT average by 33.5 % and Šilutė<br />
district by 38.5 %. This indicator underlines the residents’ humble life conditions and problematic social<br />
situation. The minimal number (84.8 % less than LT average) of recipients of social assistance benefits is<br />
detected in Neringa municipality. This indicator and its value has direct link to unemployment rate and that<br />
is obviously noticed in the Fig. 4.<br />
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THE PROBLEM OF KLAIPĖDA REGION PERIPHERALITY<br />
Figure 4. The comparison of socioeconomic indicators within Klaipėda county<br />
Source: Lithuanian Labour Exchange, Counties of Lithuania, 2010; Statistical Yearbook of Lithuania,<br />
2011; Economic and Social Development in Lithuania, 2011/12; Demographic Yearbook, 2010<br />
In Klaipėda county the most rural district is considered to be Skuodas district which oversteps LT average<br />
twice thus it is counted that the rural population in this district is 109.1 % higher than LT average.<br />
The demographic situation within Klaipėda county is also controversial enough. There are huge differences<br />
in the municipalities while comparing indicators’ values (Fig. 5).<br />
If the Lithuanian average talking about natural increase indicator is -2.0 per 1000 population, in Neringa<br />
this indicator is positive and counts 3.2 per 1000 population. Positive natural increase is also in Klaipėda city<br />
(0.8) and Klaipėda district (1.6). While the lowest natural increase level is detected in Skuodas district and<br />
reaches even -6.5 per 1000 population (Fig. 5).<br />
Net migration indicator is the lowest in Šilutė municipality and counts -42.7 per 1000 population while<br />
LT average is -24.0 per 1000 population. The negative numbers declare unfavourable conditions for living<br />
and working. Meanwhile Neringa municipality counts positive migration net which reaches 40.0 per<br />
1000 population. As it was mentioned, this high number is influenced by registered in this municipality but<br />
not constantly living but owning real estate residents. Above the LT average is also Klaipėda district municipality<br />
which counts -10.9 per 1000 population. According to V. Bortelienė (Bortelienė, <strong>2012</strong>) Klaipėda district<br />
municipality gets the higher values as this municipality receives more and more residents from Klaipėda<br />
city. Previous Klaipėda city’s residents chose the comfortable life out of the city in growing new settlements<br />
in Klaipėda district municipality. This migration from Klaipėda city to the district appears a problem for the<br />
city municipality as the residents leaving city leave blank houses of flats. Moreover, the taxes that were paid<br />
by them to the city are now directed to the district municipality.<br />
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Figure 5. The comparison of demographic indicators within Klaipėda county<br />
Source: Lithuanian Labour Exchange, Counties of Lithuania, 2010; Statistical Yearbook of Lithuania,<br />
2011; Economic and Social Development in Lithuania, 2011/12; Demographic Yearbook, 2010<br />
The ageing index declares the existing problem of growing number of elderly people but this is the problem<br />
relevant not only in this county but also in all the state, thus seeking for the solution should be based<br />
on state governance. The average ageing index in Lithuania is 144.0. The worst situation according to this<br />
indicator in all Klaipėda county is noticed in Palanga municipality (175.0 per 1000 working age population)<br />
where old-age people are almost twice more than young or working residents (Fig. 5). As well, this index is<br />
high in Skuodas district (147.0 per 1000 working age population). The best situation is in Klaipėda district<br />
(114.0 per 1000 working age population) that is also connected with the immigration from the city and in Šilutė<br />
district (114.0 per 1000 working age population) which has high enough young children number (Fig. 5).<br />
Šilutė district has one of the lowest old-aged pension beneficiaries’ number’s (222.0 per 1000 working age<br />
population) one of the highest counting the number of pupils in general schools (140.9 per 1000 population).<br />
According to old-age pension beneficiaries indicator, Skuodas district has the worst position in the county<br />
reaching 311.0 per 1000 working age population while the LT average is 283.0 per 1000 working age population<br />
(Fig. 5).<br />
Taking into account the demographic Klaipėda county situation it seems that the worst situation is in<br />
border districts – Skuodas and Šilutė. Considering that the indicators underline peripherality, Skuodas and<br />
Šilutė districts would be noticed as peripheral regions in Klaipėda county.<br />
Conclusions<br />
Klaipėda county is relatively strong in Lithuanian context and according to the indicators chosen for the<br />
survey is most of the time above LT average and can compete with Lithuanian centres. Therefore, in general<br />
Klaipėda county can not be called peripheral region. However, despite the fact that Klaipėda county is one<br />
of the strongest ones in Lithuania, the differences within this county are big enough. The worst situation<br />
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Gintarė Pociūtė<br />
THE PROBLEM OF KLAIPĖDA REGION PERIPHERALITY<br />
and biggest deviation from Lithuanian average values are in Skuodas and Šilutė districts while the best indicators’<br />
values are detected in Klaipėda city, Neringa and Palanga municipalities. Therefore, applying the<br />
CP model to Klaipėda county taking into account data provided by Department of Statistics of Lithuania,<br />
Klaipėda city, Neringa and Palanga municipalities would be seen as “Centre’s centres”, whereas Skuodas<br />
and Šilutė districts would reflect another model’s pole which is “Periphery’s periphery”. These differences<br />
are mostly influenced by geographical location (border phenomenon) and strategically beneficial position<br />
(resorts, state sea port).<br />
It is essential to underline that it is not possible to evaluate objectively only via statistical data the region’s<br />
peripherality and potential for cooperation. The statistics just gives the general view of the territory, whereas<br />
there are subjective features influenced by cultural, historical conditions or mental apprehension which<br />
should be also taken into account.<br />
There is no question if this Western Lithuanian region should cooperate with neighbour countries. The<br />
question is how the border-cooperation should be developed in order to benefit for all the cooperating countries<br />
and at the same time solving the rising problems of Klaipėda region. Should the cooperation be implemented<br />
only via centres while leaving aside the weakest county’s regions? Or if we are talking about border-cooperation<br />
should the most serious action be taken in border regions in this case the peripheral regions<br />
excluding the centres? There are several scenarios how the border-cooperation might be realised and up to<br />
the county and district’s governance decide the most suitable way.<br />
References<br />
Counties of Lithuania 2010. (2011). Lietuvos statistikos departamentas. Vilnius.<br />
Daugirdas, V., Burneika, D. (2006). Patterns and problems of peripheriality in Lithuania – borderland of the EU. Europa<br />
XXI. <strong>Regional</strong> periphery in Central and Eastern Europe, Vol. 15, p. 119–133.<br />
Demographic Yearbook 2010. (2011). Lietuvos statistikos departamentas. Vilnius.<br />
Economic and Social Development in Lithuania2011/12. (<strong>2012</strong>). Lietuvos statistikos departamentas. Vilnius.<br />
Friedman, J. (1966). <strong>Regional</strong> development policy: a case study of Venezuela. Cambridge: MIT Press, 279 p.<br />
Jerabek, M. (2006). Research into peripheral areas in the Czech Republic – changes in the landscape and land use in the<br />
model regions, Europa XXI. <strong>Regional</strong> periphery in Central and Eastern Europe, Vol. 15, p. 171–183.<br />
Knox, P. L., Marston, S. A. (2001). Places and Regions in Global Context. Human Geography. Prentice Hall: New<br />
Jersey, 526 p.<br />
Krugman, P., Venables A. (1995). Globalization and the Inequality of Nations, Quarterly Journal of Economics, Vol. 60,<br />
p. 857–880.<br />
Marada, M., Chromy, P. ir kt. (2006). Space polarisation and peripheral regions in Czechia. Europa XXI. <strong>Regional</strong> periphery<br />
in Central and Eastern Europe, Vol. 15, p. 29–34.<br />
Norkus, Z. (2009). Nepasiskelbusioji imperija. Vilnius: Aidai, 476 p.<br />
Pociūtė G. (2011). Periferinio regiono sampratos problema Lietuvoje. Annales Geographicae, Vol. 43–44(1–2), p. 128–143.<br />
Portrait of the regions of Lithuania. (2006). Lietuvos statistikos departamentas. Vilnius, 154 p.<br />
Schmidt, M. H. (1998). An integrated systemic approach to marginal regions: from definition to development policy.<br />
Ed. Jussila et al. Perceptions of marginality: theoretical issues and regional perceptions of marginality in geographic<br />
space, p. 45–66.<br />
Statistical Yearbook of Lithuania. (2011). Lietuvos statistikos departamentas. Vilnius.<br />
Websites<br />
Bortelienė, V. Klaipėda nyksta ir skursta. Lietuvos žinios. http://www.lzinios.lt/Ekonomika/Klaipeda-nyksta-ir-skursta<br />
(žiūrėta <strong>2012</strong> 01 27).<br />
Department of statistics of Lithuania. http://www.stat.gov.lt/en/pages/view/?id=1350 (žiūrėta <strong>2012</strong> 01 25).<br />
Lithuanian labour exchange. http://www.stat.gov.lt/en/pages/view/?id=1350 (žiūrėta <strong>2012</strong> 01 27).<br />
Mano finansai. „Swedbank“ Asmeninių finansų instituto buveinė internete https://www.manofinansai.lt/lt/menesio-tema/240/finansines-situacijos-zemelapis-arba-kodel-lietuvai-gresia-rygos-sindromas<br />
(žiūrėta <strong>2012</strong> 01 25).<br />
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KLAIPĖDOS REGIONO PERIFERIŠKUMO PROBLEMA<br />
Gintarė Pociūtė<br />
Geologijos ir geografijos institutas (Lietuva)<br />
Santrauka<br />
Įprasta, kad didesnio dėmesio, investicijų, projektų ar bendradarbiavimo pasiūlymų susilaukia regionai,<br />
turintys gerą ekonominį, socialinį, demografinį, geografinį ar kitokį įvaizdį. Dažniausiai patrauklios tampa<br />
centrų vaidmenį atliekančios vietovės, tuo tarpu periferiniai regionai nustumiami į šalį. Tačiau egzistuoja<br />
dilema, kurios teritorijos įvardijamos kaip centrai, o kurios – kaip periferija? Atsakymas į šį klausimą yra<br />
vienas šio straipsnio uždavinių.<br />
Periferiškumo fenomenui analizuoti autorė pasirinko keletą socioekonominių ir demografinių rodiklių,<br />
kurie, autorės nuomone, geriausiai identifikuoja teritorinius netolygumus atitinkamais aspektais. Svarbu pabrėžti,<br />
kad šiame darbe periferiškumas suvokiamas kaip neigiamas nuokrypis nuo vidurkinių reikšmių: taigi,<br />
kuo didesnis neigiamas nuokrypis nuo vidurkio, tuo didesnis periferiškumo laipsnis. Svarbu pastebėti ir tai,<br />
kad šiame darbe pateikiamas tik statistinis periferiškumo nustatymas, tuo tarpu visapusiškam periferiškumui<br />
nustatyti reikėtų remtis ir subjektyvumo turinčiais tyrimais: psichologinio suvokimo, istorinių ar kultūrinių<br />
elementų įtakos visuomenės nuomonei analize.<br />
Straipsnyje analizuojama Klaipėdos apskritis, kuri ganėtinai įdomi dėl savo įvairumo: čia veikia tiek<br />
valstybės lygmens centras, kuris aukštais socioekonominiais ir demografiniais rodikliais išsiskiria iš likusių<br />
apskrities savivaldybių, kartu ji yra viena silpniausių ir periferiškiausių savivaldybių valstybės lygmenyje.<br />
Šie skirtumai dažniausiai nulemti geografinės padėties: visoje Lietuvoje egzistuoja tendencija, kad pasienio<br />
regionai atsiduria periferinėje zonoje.<br />
Klaipėdos regiono periferiškumo klausimas analizuojamas lyginant šio regiono duomenis su Lietuvos<br />
vidurkinėmis reikšmėmis ir didžiaisiais Lietuvos miestais – Vilniumi ir Kaunu, kurie valstybės lygmenyje<br />
atlieka centrų funkcijas. Gauti duomenys parodė, kad visų rodiklių aukščiausios reikšmės aptinkamos politinėje,<br />
ekonominėje, socialinėje bei geografinėje sostinėje – Vilniaus mieste. Tuo tarpu Klaipėdos miestas,<br />
nors ir atsilieka nuo Vilniaus rodiklių, pralenkia Kauną ir pasižymi puikiais statistiniais rezultatais. Klaipėdos<br />
miestas, remiantis statistiniais rodikliais, gali būti įvardytas kaip strategiškai svarbus centras ne tik Vakarų<br />
Lietuvos, bet ir visos valstybės mastu. Žemiausios reikšmės teko ir labiausiai nuo Lietuvos vidurkinių<br />
reikšmių (t. y. periferiškiausi) Klaipėdos apskrityje atsilieka Skuodo ir Šilutės rajonai. Statistiniai duomenys<br />
pabrėžia vis didėjančias regione socialines ir demografines problemas, kurioms spręsti turi būti imtasi atitinkamų<br />
priemonių. Šie pasienyje išsidėstę regionai yra labiausiai nutolę nuo centro, todėl viena iš išeičių šiems<br />
regionams būtų užmegzti santykius su kaimyninės valstybės pasienio regionu.<br />
Taigi galima konstatuoti, kad Klaipėdos regionas yra tinkama erdvė bendradarbiavimo santykiams kurti<br />
ir plėtoti, turinti tiek socioekonominio, tiek demografinio potencialo. Tačiau iškyla diskusinis klausimas,<br />
į kurį vienareikšmiško atsakymo nėra: kaip reikėtų bendradarbiauti Vakarų Lietuvoje, kad būtų naudinga<br />
visoms bendradarbiaujančioms valstybėms, kartu būtų bandoma išspręsti vis aštrėjančias problemas, su kuriomis<br />
susiduria Klaipėdos apskrities rajonai? Ar bendradarbiauti turėtų tik centrai, eliminuojant silpnus,<br />
merdėjančius regionus, ar didesnis dėmesys galėtų būti skirtas būtent periferiniams regionams? Taigi yra<br />
keletas scenarijų, kuria linkme reikėtų plėtoti bendradarbiavimą, tik savivaldybių vadovams ir pačioms bendradarbiaujančioms<br />
struktūroms reikėtų apsispręsti, kurį iš tų scenarijų pasirinkti.<br />
PAGRINDINIAI ŽODŽIAI: Klaipėdos apskritis, centras ir periferija, periferinis regionas, bendradarbiavimas.<br />
JEL klasifikacija: R100<br />
103
Ilmars Purinsh, Toms Reizinsh, Girts Braslinsh, Natalja Svitlika<br />
DECISION-MAKING PROCESS IN CREDIT GRANTIG<br />
DECISION-MAKING PROCESS IN CREDIT GRANTIG<br />
Ilmars Purinsh 1 , Toms Reizinsh 2 , Girts Braslinsh 3 , Natalja Svitlika 4<br />
BA School of Business and Finance (Latvia), Ventspils University College (Latvia), University of Latvia<br />
(Latvia), BA School of Business and Finance (Latvia)<br />
Abstract<br />
In recent years many countries have experienced stagnation or even decline in the amount of mortgage credits granted to households.<br />
The credit-granting process has become significantly complicated, less transparent and excessively time consuming. This study seeks<br />
to define the improvement opportunities for credit granting through creation of a simple, transparent and accountable framework of<br />
decision-making process. To achieve this purpose the authors used qualitative method – structured interview and graphical tools –<br />
decision tree. The developed framework makes it possible to identify areas of the credit granting that might have potential for considerable<br />
improvements. The empirical results of the study indicate that decision-making process in credit granting has considerable<br />
potential for improvements. The developed framework is supposed to help commercial banks to improve the quality and efficiency<br />
of the decision-making process in the credit granting and reduce cost of credit granting process. This is possible to achieve by cutting<br />
down the duration time of alternative solutions with negative outcome – credit denial. This research introduces a valuable framework<br />
of transparent and accountable model of decision-making process in the credit granting. The authors have found that the introduced<br />
framework is suitable not only for commercial banks but also for a wide range of organizations having similar complicated and<br />
multiple staged decision-making processes.<br />
KEY WORDS: lending, credit granting, process analysis, decision making<br />
JEL codes: C44, G21, M10<br />
Introduction<br />
In recent years many countries experienced stagnation or even decline in the amount of mortgage credits<br />
granted to households. Statistic data processed by the Financial and Capital Market Commission (FCMC) of<br />
Latvia indicates that commercial banks of Latvia experience a decrease of households mortgage credit portfolio<br />
by 4.96 % in 2009, 5.7 % in 2010 and by 7.4 % in the first half of 2011 5 . Partly his negative dynamic<br />
could be described by stiffened standards and regulation in credit granting over past three years.<br />
1<br />
Ilmars Purinsh – BA School of Business and Finance (Latvia), Aspirant of Business Administration, scientific interest:<br />
international finances.<br />
E-mail: ilmars@klinika.lv<br />
Tel.: +371 296 317 56<br />
2<br />
Toms Reizinsh – Ventspils University College (Latvia), Doctoral student of Business Administration, scientific interest:<br />
international finances.<br />
E-mail: toms.reizins@gmail.com<br />
Tel: +371 283 578 82<br />
3<br />
Girts Braslinsh – University of Latvia (Latvia), Doctoral student of Economic, scientific interest: international finances.<br />
E-mail: girts.braslins@inbox.lv<br />
Tel.: +371 294 030 57<br />
4<br />
Natalja Svitlika – BA School of Business and Finance (Latvia), Doctoral student of Business Administration, scientistic interest:<br />
international finances.<br />
E-mail: natalja.svitlika@gmail.com<br />
Tel.: +371 291 212 82<br />
5<br />
Association of Commercial Banks of Latvia: Bank performance data 2007–2010. [on-line] Available at: http://www.bankasoc.lv/<br />
lka/statistika/bankas/index2.php<br />
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Households as well as bank officials admit that a credit-granting process has become more complicated,<br />
excessively time-consuming, and non-transparent compared to previous years. Bank officials explain it by significant<br />
changes that took place in commercial banks practices since the beginning of the crisis. Previously<br />
the power of credit granting decision-making was delegated to the middle managers of commercial banks,<br />
but currently a decision-making mandate is significantly reduced and only belongs to the credit committees.<br />
This paper seeks to define an opportunity for improvements of the credit granting process in commercial<br />
banks through the creation of a simple, transparent and accountable framework of the decision-making process.<br />
The developed framework is supposed to help commercial banks to improve the quality and efficiency<br />
of the decision-making process in the credit granting and reduce cost of credit granting process.<br />
The authors define the following objectives to reach the purpose of the study:<br />
1. Transformation of complicated household mortgage credit granting process into a simple, transparent<br />
and accountable framework by using a graphical tool – a decision tree.<br />
2. Identification of problem areas of decision-making process in credit granting.<br />
3. Development of practical recommendations for commercial banks for improvement of the decisionmaking<br />
process in credit granting.<br />
4. Assessment of potential of the developed framework.<br />
To achieve the objectives of the study the authors defined four tasks:<br />
1. Conduct structured interviews with loan officers from Latvian commercial banks.<br />
2. Transform results of interviews to the credit granting decision-making tree and fix the time and probability<br />
of the each alternative solution.<br />
3. Carry-out the verification of the developed credit granting decision-making tree.<br />
4. Remark the results of the credit granting process decision-making tree.<br />
The rest of the paper is structured in the following way: Section 1 presents background of the research.<br />
Section 2 introduces the experiment carried out by the authors. The results of the study are presented in<br />
section 3. And finally, section 4 is devoted to the conclusions.<br />
1. Background of the research<br />
The credit granting process, according to the structure suggested by the authors, consists of two interrelated<br />
components: credit granting policy (procedures) and decision-making. The credit granting policy<br />
(procedure) represents credit granting methodology to assess credit risk by establishing a wide range of<br />
requirements and standards for credit granting. Decision-making, in turns, represents a set of consistent and<br />
sequential actions that should be carried out by the loan officers in order to meet all standards and requirements<br />
established in the credit granting procedures. The main task of the decision-making process in credit<br />
granting is to obtain approval or denial of credit granting from relevant authority of commercial banks (in<br />
most cases – the credit committees).<br />
The authors’ intention is to research decision-making issues of the credit granting process, because this<br />
component usually is neglected by commercial banks. And to the mind of the authors it is a mistake, because<br />
this component might have considerable potential for improvements of the credit granting process and therefore<br />
should be properly reflected and resolved.<br />
Credit granting is a trade-off between the perceived default risk of a credit applicant and potential returns<br />
from granting credit (Keasey, Veronesi, 2008: 18). “Trade-off” is a subjective and capacious criterion that<br />
is represented by credit risk management. Credit granting procedures of commercial banks include a wide<br />
range of requirements and standards aimed to establish boundaries on level of acceptable credit risk. Most of<br />
the requirements and standards of commercial banks are similar and include standards on market segment,<br />
quality and liquidity of property, its value, collaterals, loan limits, creditworthiness and credit reputation of<br />
a credit applicant.<br />
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Ilmars Purinsh, Toms Reizinsh, Girts Braslinsh, Natalja Svitlika<br />
DECISION-MAKING PROCESS IN CREDIT GRANTIG<br />
Reverting to the decision-making process of the credit granting the authors have observed lack of proper<br />
analysis and documentation of it in the procedures of commercial banks. At best commercial banks have<br />
made an attempt to reflect the credit granting process either in descriptive or visual way. However used for<br />
this purpose techniques such as flow-charts and Entity-relationship model are not sophisticated enough to<br />
provide comprehensive precept of complicated, multiple staged and diversified process of decision-making<br />
in credit granting process.<br />
Lack of proper reflection and documentation of decision-making process in credit granting implies that<br />
commercial banks have not paid detailed attention to that and might have little control over this process.<br />
As a result, the authors find that commercial banks might have opportunities for considerable improvement<br />
in decision-making process, which, in turns, would result in better efficiency of the whole credit granting<br />
process. Efficiency of the credit granting process could be measured by the time and labour costs spent on<br />
proceeding of a credit application. Knowledge and clear understanding of the decision-making process in<br />
credit granting could enlarge range of tools used by commercial banks to increase customer’s satisfaction by<br />
achieving better efficiency and quality of the credit granting process.<br />
By highlighting the lack of proper analysis of decision-making in credit granting the authors set a task to<br />
develop a framework of decision-making process in credit granting using a decision tree concept that would<br />
bring required simplicity, transparency and accountability.<br />
After brief searching of current literature on credit granting process the authors have identified a lot of researches<br />
devoted to the credit risk management. At the same time there is a lack of researches devoted to the<br />
analysis of the decision-making process in credit granting. Therefore in this paper the authors introduce one<br />
of first empirical study on analysis of the decision-making process in credit granting and provide a valuable<br />
insight into acknowledgment of interdependencies, critical issues and areas for improvements in decisionmaking<br />
process of the credit granting. The finding of the study gives rise to a series of new researches.<br />
The empirical study of this paper is limited to the development of the framework of credit granting process<br />
that relates to only mortgage credit granted to households. The aim of this paper is not to introduce any<br />
new standards and requirements in credit risk management. The aim of this paper is to examine the decisionmaking<br />
process as a set of consistent and sequential actions that is carried out to reach decision on approval<br />
or denial of granting a credit and state recommendations for its improvements opportunities.<br />
2. The Experiment<br />
Used by commercial banks techniques for reflection of the decision-making process such as flow-charts<br />
or Entity-relationship model are useful for training of new employees to introduce them with a general percept<br />
of the credit granting process. However, those techniques do not ensure feedback to commercial banks<br />
regarding time and resources spent to handle a credit application. But the weakest side of the used techniques<br />
is enclosed in their inability to describe whether the credit granting process is organized properly and in<br />
efficient way? And the authors find that a graphical tool, particularly a decision tree, as the proper concept<br />
that allows overcoming of drawbacks of above mentioned techniques. It enables transformation of the decision-making<br />
process of the credit granting into a simple, transparent and accountable framework. A ground<br />
of the authors’ certainty in graphical tool’s relevance for solution of the defined problem is knowledge that<br />
a decision tree is an instrument that explicitly interprets any process and can be stated as a strategy where<br />
actions of decision makers can be determined, in the same time the stochastic state of nature can be kept as<br />
given. The main purpose of creating a decision tree is that afterwards the decision makers can easily decide<br />
how to act in each decision node and follow their decision further in depth. In that case, the pace of the process<br />
execution depends mainly on the state of nature. A decision tree provides the opportunity for decision<br />
makers to analyze and compare different paths of a decision tree.<br />
To achieve the task of the research, the authors have carried out the experiment based on the<br />
methodology provided by Reizinsh and Rutitis (Reizinsh, Rutitis, 2006: 324–329), who introduced<br />
formalization of experts’ opinion method consisted of three iterations and reflected in Figure 1.<br />
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Figure 1. Formalization of the experts’ opinion<br />
Source: Reizinsh, Rutitis, 2006: 324–339.<br />
The main goal of the experiment is to provide a theoretical background and develop a practically trustful<br />
and applicable transparent and accountable framework of decision-making process in credit granting.<br />
Taking into account that adopted methodology include qualitative methods – structured interview with<br />
the experts. A structured interview is a valuable technique to gather as much information as possible, meanwhile<br />
sticking to the agenda of this research. So, the authors have interviewed the experts with more than<br />
10 years of experience in credit granting field. Experts’ extensive experience in banking sector allowed the<br />
authors to gather valuable information and understanding of the decision-making process in credit granting<br />
and decrease subjectivity error typical for qualitative methods.<br />
During the 1 st iteration the expert performed a structured interview. During the interviews the selected<br />
experts provided the authors with the decisions that are involved in credit granting process. Results obtained<br />
from the interviews made it possible to draw an initial decision tree. The conducted interviews during the<br />
first iteration of experts’ opinion formalization has provided the authors with the exact sequence of decisions<br />
that take place in the credit granting process of commercial banks. It appeared that the credit granting process<br />
consists of 6 phases – 1 st appointment, 1 st analysis of gathered data performed by a loan officer, intermediate,<br />
2 nd appointment, 2 nd analysis of gathered data performed by loan officer, and, finally, credit committee which<br />
has mandate on credit approval or denial. There are numerous decisions in defined 6 phases of the decision-making<br />
process, which an applicant and a loan officer must carry out during each phase, before to reach<br />
approval and denial on credit granting. That makes a total of 40 statements to which an answer is required<br />
before decision-making process can be moved to the credit committee. At the end of the first iteration the<br />
authors have drawn an initial decision tree.<br />
The 2 nd iteration starts with the validation of the decision tree drawn during the first iteration. During this<br />
formalization stage the authors’ task is to define whether the developed initial decision-making tree corresponds<br />
to the decision-making process that takes place in credit granting. If not, proper adjustments had to<br />
been made. Validation of the drawn initial decision-making tree indicated certain difficulties with incorporation<br />
of dome of the experts’ answers into a decision tree and highlighted the necessity of adjustment regarding<br />
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Ilmars Purinsh, Toms Reizinsh, Girts Braslinsh, Natalja Svitlika<br />
DECISION-MAKING PROCESS IN CREDIT GRANTIG<br />
to the legislation issues. To overcome appeared drawbacks the authors were focused to trace adjustments and<br />
modifications that the experts had required under legislative framework. In addition, the experts were asked<br />
to paraphrase their statements that had been changed by the authors due to legislative framework during the<br />
first iteration. This stage of the formalization process proved to be most time-consuming, because before to<br />
come out with the validation results the authors had spend considerable amount of time on the explanation<br />
of the concept of a decision tree to the experts in order they can understand the task of validation. After the<br />
experts had been given the approval of the provided sequence of decisions in the credit granting process, the<br />
structure of the decision tree became stable and the third stage of the formalization can be performed.<br />
The 3 rd iteration is the essence of the carried experiment. During this stage the expert provided the authors<br />
with the empirical distribution of probabilities of each alternative branch of the developed decision tree. It was<br />
carried out through incremental evaluation and analysis of each of all 40 statements of the decision tree that<br />
belongs to a particular phase of the credit granting process. Afterwards a combined probability was formulated<br />
as a product of all probabilities enclosed in a particular decision tree branch. In the same way the experts shared<br />
their experience regarding the time required to perform tasks enclosed in each statement. In the end of the third<br />
iteration the authors calculated the cumulative time that describes particular decision tree branch.<br />
The formalization process was finalized by the development of the decision tree, which bring desired and<br />
expected transparency and accountability of a decision-making process in credit granting.<br />
3. Results of the credit granting decision tree<br />
The carried out experiment brought clarity and complete understanding of the decision-making process,<br />
that take place in credit granting. Obtained knowledge allowed to develop a decision-making tree, which<br />
brought transparency and accountability to the decision-making process of the credit granting, as well as<br />
to define execution time of each particular outcome. The most important outcome gained from the transformation<br />
of the decision-making process into decision tree is development of a flexible framework, which<br />
encloses opportunity to analyze and evaluate decision-making process in credit granting from different sides.<br />
The developed credit granting decision-making tree happens to be excessively voluminous, which make<br />
its displaying in full rather complicated. Giving this limitation the authors presents only a tiny fragment of the<br />
developed credit granting decision-making tree, corresponding to 1 st appointment, in Figure 2. The developed<br />
decision-making tree of the credit granting process was subject of statistical and mathematical data processing.<br />
Figure 2. Graphical fragment of the credit granting decision-making tree<br />
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The decision-making tree of the credit granting process consists of the decision nodes and sections of the<br />
decision nodes. Every decision of the credit granting decision-making process is described in terms of time<br />
it takes to make (reach) it and fixed probability of occurrence.<br />
The authors’ analysis of the developed credit granting decision-making tree is based on exploration of the<br />
core alternative solutions of the decision-making process. Decision tree branches were measured by the probability<br />
of the node of each event. Values of the decision tree branches have been determined by the common<br />
time capacity. Values of the event nodes have been disclosed as time instants of the credit granting process.<br />
The characteristics of the credit-granting decision tree shown in Table 1 illustrate that 35.02 % of alternative<br />
solutions are solutions that theoretically might take place in the credit granting process, but according<br />
to the experts’ experience have never took place and their realization probability is close to zero. The authors<br />
called this group of alternative solutions as “empty sets” and have excluded them from further analyses due<br />
to lack of practical implementation.<br />
The largest share of alternative solutions in the developed decision-making tree belongs to the alternatives<br />
solutions that have been rejected and represent 35.82 % form total number of alternative solutions. These alternatives<br />
solutions are characterized as alternative solutions that never take place in the credit granting process.<br />
The alternatives solutions characterized as realized represent 29.17 % from the total number of the alternative<br />
solutions and are described as alternative solutions that are regular decisions in credit granting.<br />
Table 1. Characteristics of the credit granting decision-making tree<br />
Characteristics<br />
Results<br />
Rejected alternatives solutions 29.17 %<br />
Realized alternative solutions 35.82 %<br />
“Empty sets” 35.02 %<br />
From the results of statistical analysis of the developed credit granting decision tree presented in Table 2<br />
the authors found that a positive outcome, when credit granting is approved, take place in only 14.60 % of cases.<br />
This statistically obtained result required additional verification due to suspiciously small rate of positive<br />
outcome. To verify the obtained result the authors refer to the credit granting statistic data provided by the<br />
experts. The experts’ statistic data on the credit granting identifies that 100 experts’ meetings with the credit<br />
applicants per month turn into only 15 signed loan agreements. The conducted verification confirmed that<br />
the developed framework of the credit granting decision-making process is proper and truthful. This made<br />
possible to conclude that the derived results are valid and can be used as credible data for further analysis.<br />
A negative outcome, when credit granting is denied, takes place in 85.40 % of cases. The authors suppose<br />
that the improvement of the credit granting process can be achieved by decrease of time spent on coming up<br />
with a negative decision. The relived time can be redirected to serve larger number of the credit applicants.<br />
Table 2. Groups of alternative solutions<br />
Indicator<br />
Results<br />
Positive outcome (approval of credit granting) 14.60 %<br />
Negative outcome (denial of credit granting) 85.40 %<br />
Implementation of the developed credit granting decision-making tree would help commercial banks to<br />
identify irrational and time-consuming alternatives solutions (branches) in the decision making process of<br />
the credit granting. Identification of such alternative solutions, in turns, encloses considerable opportunity to<br />
improve the credit granting process.<br />
In order to set a time standard for optimal duration of the alternatives solutions, the authors have calculated<br />
several variables, including the maximum, the minimum, the average decision duration, the median, the<br />
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DECISION-MAKING PROCESS IN CREDIT GRANTIG<br />
mode and the weighted average of the time consumed to come out with a decision. The results of calculation<br />
are shown in Table 3.<br />
The calculated variables help to compare the decision-making duration of each alternative solution to<br />
other alternatives solutions in the same group or with alternative solutions form other group. Alternative<br />
solutions which decision-making duration exceeds the average duration have to become a subject for further<br />
analysis, because they are a source for improvements of whole decision-making performance in credit<br />
granting.<br />
The maximum time necessary to come out with a decision is 4064 minutes (8.47 working days), while<br />
the minimum time – 3 minutes. The average time of decision-making duration of alternatives solutions is<br />
2512 minutes (5 working days).<br />
The maximum duration of alternative solutions to come out with a positive decision takes 4064 minutes<br />
(8.47 working days), the minimum duration – 564 minutes (1.18 days) and the average duration – 2412 minutes<br />
(5.23 working days). As it can be seen the dispersion between the maximum time and minimum time<br />
spent to come out with a positive decisions is considerable. The mode of the positive decision is 1591 minutes<br />
(3.31 working days) and the median – 2441 minutes or slightly more than 5 working days.<br />
Table 3. Decision-making duration of alternative solutions in the credit granting<br />
Groups of alternative solutions Variable Value<br />
minutes<br />
working<br />
days<br />
Overall in the credit granting Maximum duration 4064 8.47<br />
process<br />
Minimum duration 3 0.01<br />
Average duration 2512 5.23<br />
Positive decisions Maximum duration 4064 8.47<br />
Minimum duration 564 1.18<br />
Average duration 2412 5.03<br />
Mathematical expectation 782 1.63<br />
Median 2441 5.09<br />
Mode 1591 3.31<br />
Negative decisions Maximum duration 3764 7.84<br />
Minimum duration 3 0.01<br />
Average duration 2130 4.44<br />
Mathematical expectation 107.28 0.22<br />
Media 2081 4.33<br />
Mode 2431 5.07<br />
The maximum duration of the alternative solution to come out with a negative decision takes 3764 minutes<br />
(7.84 working days), but the minimum duration constitutes to 3 minutes and the average duration –<br />
2130 minutes (4.44 working days). The dispersion between the maximum and the minimum time consumed<br />
to come out with a negative decision is even bigger that in case with a positive decision. The mode of the negative<br />
decision of the alternatives solutions is 2431 minutes (5.07 working days) and the median – 2081 minutes<br />
(more than 4 working days).<br />
The results demonstrate that the negative decision of alternative solutions can be reached faster that the<br />
positive decision of the alternative solutions (2412 minutes to 2130 minutes). The most frequently repeated<br />
duration time of the alternative solutions, presented by the mode, is considerably shorter for the alternatives<br />
solutions with a positive outcome than for the alternative solutions with a negative outcome (1591 minutes<br />
to 2431 minutes).<br />
As it was mentioned earlier so considerable dispersion between the maximum and the minimum duration<br />
time of the alternatives solutions is appropriate for both – positive and negative decision branches. Therefore<br />
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in order to set standards for optimal duration time of the alternative solutions, new variable should be introduced.<br />
The authors have calculated variable that is supposed to identify the highest probability and represent<br />
the most common duration time of the alternative solutions to reach the final decision – credit granting<br />
approval or denial. The authors entitled this variable as the “mathematical expectation”. According to the<br />
data provided in Table 3 the mathematical expectation for the alternative solutions with a positive decision<br />
corresponds to 782 minutes or 1.63 working days, but in case of a negative decision corresponds to 107 minutes.<br />
These ranges should be considered as a standard for optimal duration of the alternatives solutions to<br />
come out with a decision. The alternative solutions that exceed the value of the mathematical expectation are<br />
subject to further detailed analysis and a source for improvements of the decision-making in credit granting<br />
process. The main agenda of the suggested analysis is determination of reasons that cause an increase of<br />
decision-making duration and develop recommendation for overcoming those challenges.<br />
Figure 3. Graphical representation of positive decisions<br />
in credit granting process<br />
Figure 4. Graphical representation of negative<br />
decisions in credit granting process<br />
The value of mathematical expectation of positive decisions and negative decisions of the alternative solutions<br />
indicates that a negative decision can be achieved faster than a positive decision. This should be considered<br />
as reasonable approach, because each minute spent to come out with a decision generates expenses<br />
and can be defined as a waste of time for both participants of the credit granting process – commercial banks<br />
and credit applicants. A negative decision of the alternative solutions does not generate income for commercial<br />
banks and is waste of time for credit applicants. Therefore duration time of the alternatives solutions with<br />
a negative decision should take as less time as possible to ensure efficiency of the credit granting process.<br />
Conclusions<br />
In the framework of this research the authors have elaborated a decision-making tree provides an opportunity<br />
to analyze and evaluate the whole credit granting process. The experiment that was carried out demonstrates<br />
that the provided methodology of transformation of the complicated credit granting process into<br />
a decision tree is appropriate and relevant. The conducted verification of the developed decision-making tree<br />
proves that this way of reflection is credible and valuable for practical implementation by commercial banks.<br />
The reflection of the credit granting process as a decision tree ensures its transformation into easily understandable<br />
graphical diagram. The applied method made it possible to calculate the decision-making duration<br />
of each node, the cumulative time of each alternatives solution, as well as the probability of occurrence<br />
for each alternative solution’s outcome.<br />
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DECISION-MAKING PROCESS IN CREDIT GRANTIG<br />
The developed credit granting decision tree provides a significant material for further analysis of the<br />
credit granting process, which might result in a wider range of recommendation for improvements of the<br />
process itself, process quality, efficiency and customer satisfaction.<br />
When a drawn decision tree becomes excessively voluminous and it graphical visualization is rather<br />
complicated, it can be revert to numerical matrix and its further analysis can be performed mathematically.<br />
The applied approach of the credit granting process’s reflection made it possible to express a decisionmaking<br />
duration of each alternative solution in time units. This opportunity ensures accountability of the<br />
whole credit granting process and let to compare and evaluate a decision-making duration of alternative<br />
solutions in different profiles. The authors suggest comparing of decision-making duration of alternative<br />
solutions to a value of the mathematical expectation. Alternative solutions which cumulative time exceeds a<br />
value of the mathematical expectation for particular group of the alternative solutions (positive or negative<br />
outcome) most likely contains opportunities for improvements. Therefore, the improvement of the credit<br />
granting process can be achieved by finding, understanding and negotiating the reason of a decision-making<br />
duration of alternative solution that exceed the mathematical expectation.<br />
Main benefit of the elaborated framework is achieved transparency and accountability of the credit granting<br />
decision-making process and opportunities for its improvement. Time component of the credit granting<br />
process introduced by the authors is a key indicator in assessment of the costs caused by the process to<br />
commercial banks. Costs of the credit granting process can be expressed also in labour cost per hour. Adding<br />
the labour cost component to the credit granting decision-making tree makes it possible to calculate and set<br />
boundaries for costs that alternative solutions can generate within the credit granting process.<br />
This study presents one of a few researches of decision-making process analysis in the credit granting and<br />
provides material for further analysis and researches. The authors find that the presented framework of the<br />
credit granting process is helpful tool to overcome part of challenges existing in the credit granting process.<br />
The authors recommend using the introduced approach not only for the transformation of the credit granting<br />
decision-making process in commercial banks, but also in other organizations having the same multiple<br />
staged and complex decision-making process, for example in insurance, auditing companies and universities.<br />
References<br />
Association of Commercial Banks of Latvia. (2011). Data on banking performance 2007–2010. [on-line] Available at:<br />
http://www.bankasoc.lv/lka/statistika/bankas/index2.php.<br />
Association of Commercial Banks of Latvia. (2011). Macroeconomic review of Latvia, February 2011. [on-line] Available<br />
at: http://www.bankasoc.lv/lka/publikacijas/index2.php.<br />
Coles, S., Rowley, J. (1995). Revisiting decision trees. Management decision, Vol. 33, No. 8, p. 46–50.<br />
Deutsche Bundesbank, Bank Statistics. [on-line] Available at: http://www.bundesbank.de/statistik/statistik_banken_tabellen.en.php.<br />
Federal Deposit Insurance Corporation, Statistics on Banking. [on-line] Available at: http://www2.fdic.gov/SDI/SOB/<br />
index.asp.<br />
Financial and Capital Market Comission, Credit Institutions Statistics. [on-line] Available at: http://www.fktk.lv/en/<br />
statistics/credit_institutions/monthly_reports/.<br />
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years 2009–2011, FCMC. [on-line] Available at: http://www.fktk.lv/en/commission/about_us/functions/.<br />
Hartmann, W. (2009). Large enterprises are like nuclear power stations Bank to assess. Institute of Risk and Regulation<br />
IRM. Risk Manager, No. 21. [on-line] Available at: http://www.risiko-manager.com/index.php?id=162&tx_<br />
ttnews%5Bcat%5D=118&tx_ttnews%5Btt_news%5D=12362&tx_ttnews%5BbackPid%5D=161&cHash=2e14b74e3d.<br />
International Monetary Fund, Crisis Assessment: IMF Support Helping Restore Growth but Key Risks Ahead. IMF<br />
Survey, April, 2011. [on-line] Available at: http://www.imf.org/external/pubs/ft/survey/so/2011/new041511a.htm.<br />
Jaunzems, A., Reizinsh, T. (2008). Pareto (m, s) – efficient Sub-branches of the Decision Tree. Latvian University articles,<br />
721 .sej. Vadibas zinatne, lpp. 61–75.<br />
Keasey, K., Veronesi, G. (2008). Lessons from the Northern Rock Affair. Journal of Financial Regulation and Compliance,<br />
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Kremer, J. (2011). Norway banks face tighter mortgage rules on record private debt. Bloomberg. [on-line] Available at:<br />
http://www.bloomberg.com/news/2011-09-05/norway-banks-face-tighter-mortgage-rules.html.<br />
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Business School Papers, p. 1–47.<br />
Magee, J. F. (1964). Decision Trees for Decision Making. Harvard Business Review, July 1967, p. 78–79.<br />
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Purinsh, I. (2010). Role of state regulator institutions over banks lending business. The 11th Annual Doctoral Conference<br />
of Faculty of Finance and Accounting Scientific Programme. University of Economics Faculty of Finance and<br />
Accounting, Prague.<br />
Purinsh, I., Rutitis, D. (2011). Decision making in Household Credit Granting Process. The 12 th Annual Doctoral Conference,<br />
Prague, p. 117–133.<br />
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and Practice: Synergy in Organization. Tartu, p. 324–339.<br />
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2011. [on-line] Available at: http://www.bank.lv/publikacijas/banku-aptauja-par-nefinansu-sabiedribu-un-majsaimniecibu-kreditesanu/4884.<br />
Sprendimų priėmimo procesas teikiant kreditus<br />
Ilmars Purinsh, Toms Reizinsh, Girts Braslinsh, Natalja Svitlika<br />
Finansų ir verslo administravimo mokykla (Latvija), Ventspilio universitetinė kolegija, Latvijos<br />
<strong>universitetas</strong>, Finansų ir verslo administravimo mokykla (Latvija)<br />
Santrauka<br />
Pastaraisiais metais dauguma valstybių išgyveno stagnaciją, kuri susijusi su kreditų nekilnojamajam turtui<br />
išdavimu namų ūkiams. Pripažįstama, kad kredito išdavimo procedūra dabar ilgesnė, sudėtingesnė ir ne<br />
tokia skaidri kaip anksčiau. Šiame straipsnyje, siekiant patobulinti kredito išdavimo procesą komerciniuose<br />
bankuose, sukurta paprasta ir suprantama sprendimų priėmimo schema.<br />
Šiame tyrime autoriai pateikia sprendimo priėmimo medį, kuris leidžia išanalizuoti ir įvertinti visą kredito<br />
išdavimo procesą. Atliktas eksperimentas parodė, kad sprendimų medžio taikymas vietoj sudėtingų<br />
kredito išdavimo procedūrų yra patikimas ir tinka taikyti komerciniuose bankuose.<br />
Sprendimų medžio analizė paremta alternatyvių sprendimų vertinimu sprendimo priėmimo procese, ji<br />
padeda nustatyti, kodėl pailgėjo sprendimo priėmimo procesas, ir parengti rekomendacijas, kaip to išvengti.<br />
Neigiamas sprendimas komerciniams bankams neduoda pelno ir nesuteikia išteklių asmenims, kurie siekia<br />
gauti kreditą. Taigi laikas, skirtas neigiamų sprendimų alternatyvoms svarstyti, turėtų būti kuo trumpesnis.<br />
Autoriai nurodo, kad pateikta kredito išdavimo schema tinka taikyti, siekiant įveikti kai kurias kredito<br />
išdavimo sprendimo priėmimo procese kylančias problemas. Autoriai rekomenduoja pateiktą prieigą naudoti<br />
ne tik sprendimo priėmimo dėl kredito išdavimo komerciniuose bankuose procese, bet ir kitose organizacijose,<br />
kurios taiko panašius daugiaetapius sprendimo priėmimo procesus, kur sąveikauja bent dvi šalys,<br />
pavyzdžiui, draudimo, audito bendrovėse ir universitetuose.<br />
PAGRINDINIAI ŽODŽIAI: paskolos, paskolų išdavimas, proceso analize, sprendimų priėmimas.<br />
JEL klasifikacija: C44, G21, M10<br />
113
Arnaud Serry<br />
Circulation at Russian-Baltic states boundary: a cut and a seam<br />
Circulation at Russian-Baltic states boundary:<br />
a cut and a seam<br />
Arnaud Serry 1<br />
CEDETE – University of Orleans (France)<br />
Abstract<br />
Disintegration of the USSR and join of Baltic States to European Union made this one a border territory between Russia and EU.<br />
After the collapse of Former Soviet Union, the new boundary remained almost easy to cross. In the beginning of the 21th century,<br />
it became no more fuzzy but rather fixed. Since European enlargement that had taken place in 2004, the crossing has become more<br />
regulated. People need visas that meant administrative papers and cost. The evolution of cargo flows has been more contrasted.<br />
Economic policies, political stakes and traditional links, are elements to understand East Baltic area. Kaliningrad Oblast, the Russian<br />
exclave lying by the Baltic Sea, strengthens the interest of the purpose.<br />
KEY WORDS: circulation, border, Baltic States, discontinuity.<br />
JEL Codes: O180, R400<br />
Introduction<br />
After the collapse of the USSR and the enlargement of the European Union to the Baltic, their eastern<br />
border became the border between Russia and EU. This paper focuses on flows of goods and persons through<br />
boundaries between Russia, and Baltic states (Estonia, Latvia and Lithuania). The purpose is to analyze the<br />
role of this boundary after the enlargement of the EU.<br />
Thus, the independence of the Baltic early in 1990 and EU enlargement of 1 May 2004, displaced the<br />
European Union border to the east, introducing a discontinuity in the area of the eastern Baltic. Meanwhile,<br />
this border improved, reactivated, and in particular by increased flows’ controls. However, this border space<br />
is an area of significant exchanges with Russia and Belarus, including trade, tourism and travel. Scale games<br />
are omnipresent in the apprehension of this new discontinuity and its impact on mobility and cross-border<br />
traffics.<br />
1. The context<br />
The geographic characteristics of the region give to the Baltic-Russian border a central role in Russian<br />
international trade relations: spatial link between the northern, western, central and eastern Europe, trading<br />
hub are to define the Baltic sea.<br />
1<br />
Arnaud Serry – University of Orléans, Department of Management, assoc. prof. dr., scientific interest: Logistics and Transport,<br />
Geography.<br />
E-mail: arnaud.serry@univ-orleans.fr<br />
Tel.: + 33 (0)6 23 81 94 36<br />
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1.1. Geographical<br />
The Russian-Baltic boundary appears as a specific space, at the intersection of two regions on the sidelines.<br />
Is it the margins of EU and the margin of Russian Federation? So is it only a periphery, or a new center?<br />
The peripherality of the region is tempered by the strong mesh that connects the main poles of the network.<br />
The Russian-Baltic boundary is a dynamic space, and also a margin, for several reasons that this area is conducive<br />
to innovation:<br />
• y As in the periphery, it is less controlled than the central place;<br />
• y New European frontier, it is a locus where the gradients are the strongest on the shorter distance;<br />
• y Finally, many networks, physical and institutional, are crossing this space.<br />
This border is a discontinuity between two constructed territories. It causes differences and thus induces<br />
various spatial effects. It is also a limit in highly charged symbols and representations. But it doesn’t juxtapose<br />
any difference in mesh or network, because they are largely inherited from the Soviet period. At late<br />
twentieth century, when the political discontinuities have moved, transportation networks have persisted.<br />
Transport contributes, therefore, to question boundaries.<br />
1.2. Historical<br />
At the end of the Soviet period, Baltic States were mainly linked to USSR and COMECON Main international<br />
gateways were the ports. There were no international airlinks, just a few trains towards Eastern<br />
and Central Europe. In the early 90’s there was a drop of the links with Former Soviet Union due to several<br />
factors: economic collapse, social crisis, nationalism.<br />
In subsequent years, the situation has normalized, but 2004 enlargement of EU changes the nature of the<br />
border with FSU (Former Soviet Union). It displaced the European Union border to the East, introducing a<br />
discontinuity in this area of the eastern Baltic.<br />
Trade flows implications of the Baltic-Russian border are much less studied than geopolitics: for instance,<br />
Russia often uses energy products’ trade for political purposes.<br />
1.3. Methods<br />
Paper deals with theoretical and empirical research. The approach is mainly through port and railway<br />
traffics for goods, and through air networks for passenger flows. This study is therefore based on rail and<br />
air transport statistics. It also relies on the analysis of transport networks and, more particularly, on regular<br />
international lines: trains, buses and air links.<br />
Furthermore, knowledge of the field strengthens the results and completes the reading of papers on the<br />
same theme. It makes possible the understanding of cross-border circulations in the region and helps to characterize<br />
them at different scales.<br />
Moreover, the mapping of traffic of people and commodities establish a new perception of the impact of<br />
the new EU border in the region. It reinforces the understanding of situation and spacializes it more clearly.<br />
2. Cargo flows between Baltic States and Russia<br />
Baltic States are mainly transit territories for goods coming from or going to post-soviet states. So, the<br />
transport system is based on the complementarities of ports and railways.<br />
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2.1. The port system<br />
After the collapse of the USSR, half of the former Soviet port capacity of the Baltic sea was located<br />
outside Russia.<br />
In the mid-1990s, Russia had to find a safe and cheap way for its products to the Atlantic. Past the time of<br />
extreme nationalism, the Baltic economic actors have realized that their domestic market could not enough<br />
and they had to use the networks and relationships forged with neighboring Russia (Serry, 2011). So, the new<br />
border between former Soviet Republics has seen the revival of traditional commercial traffics.<br />
Today, the Baltic port range still keeps particularities of the Soviet system:<br />
• y The purpose of the port system remains mostly similar: Exports of raw materials from Russia and the<br />
CIS countries and import of manufactured goods;<br />
• y Transit flows remain the major components of port traffics.<br />
Four features define the evolution of maritime traffic in the Baltic Range: increasing traffic of crude oil,<br />
based on Russian exports, growth of container movements, increase of intrabaltic roll on – roll of flows and<br />
geographical concentration of traffic in some ports. Today the main ports of the range are Saint-Petersburg<br />
and Primorsk oil terminal.<br />
There is a Baltic ports range with its own characteristics and a specific organization, in which the ports<br />
have linked commons with the combination of competition, complementarities and cooperation 2 .<br />
2.2. A Soviet inheritance: the large share of railway transportation<br />
The following table clearly shows the regional specificity in terms of freight transport (See Table 1): it is<br />
dominated by rail, especially for international circulation. Even if rail share in freight transport is decreasing,<br />
it is still higher than in the other EU countries. Road transport is yet minor and volatile. As statistics about<br />
road transport are not available, only rail transport is here analyzed.<br />
Table 1. Part of rail in fret transportation (%)<br />
1998 2000 2005 2009<br />
EU 19.7 17.7 16.5<br />
Estonia 67.3 62.7 64.6 52.7<br />
Latvia 76.0 73.5 70.2 69.8<br />
Lithuania 59.5 53.4 43.9 40.1<br />
Source: Eurostat, 2010.<br />
Main international rail freight flows in the Baltic States concern Russia, as a result of port transit activities.<br />
For instance crude oil exported by Tallinn-Muuga is carried by rail from Russia. We can notice a spatial<br />
differentiation of intensity and distribution of international rail freight:<br />
• y In Lithuania, flows exist with most post-Soviet states (See Figure 1);<br />
• y In Latvia, the distribution of flows is much more concentrated, with the absence of the Caucasus<br />
countries;<br />
• y Estonia seems to be in an intermediate position.<br />
There is also a phenomenon of neighborhood, for example between Lithuania and Belarus (Klaipėda<br />
exports Belarus fertilizers to EU and USA).<br />
Apart traditional goods (metals, minerals, oil, etc.), a new kind of traffic dramatically increases: container flows.<br />
2<br />
Unfortunately there is little information on Russian operators and investors in the Baltic States’ ports. Russian actors are present,<br />
but they are discreet to avoid offending national sensitivities.<br />
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Figure 1. Lithuanian international rail freight<br />
2.3. Block-trains, the beginning of cooperation<br />
Ports, railway companies and new operators (shipping and stevedoring international companies) are setting<br />
up block-trains 3 between the Baltic States and FSU and China. Block-trains enable “door-to-door” delivery,<br />
safety and easy border crossing as well as customs procedures (CIS/EU border in 30 min).<br />
The most successful pattern is the shuttle train “Viking”, launched in 2003, between Klaipeda (Lithuania),<br />
Odessa and Illichivsk (See Figure 2), which carries about 40,000 TEUs per year. Railways and shipping<br />
companies, ports of Lithuania and Ukraine, cooperate to simplify customs procedures, so trains can travel<br />
in 52 hours the 1,734 kilometers that separate the two ports. Today, Georgia intends to join the Viking intermodal<br />
project. In addition, negotiations are underway with Moldova, Turkey, Syria, Azerbaijan, Finland,<br />
Sweden and Norway.<br />
3<br />
A block train, is a train in which all the wagons making it up are shipped from the same origin to the same destination, without<br />
being split up or stored en route.<br />
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The “Baltica transit” is a twice weekly train-block service between Riga and Almaty (Kazakhstan). Transit<br />
time is 8–10 days. In Latvia, the train is operated by LDZ Cargo in cooperation with FESCO (Far Eastern<br />
Shipping Co) for the Russian part.<br />
Figure 2. Block-trains between Baltic States and CIS countries<br />
Nowadays, many projects appear. In <strong>2012</strong>, Lithuanian and Russian railways are planning a container<br />
train Mercury between the ports of Kaliningrad and Klaipeda and logistics centers in Moscow. AS Baltic Rail<br />
wants to develop scheduled container trains from Šeštokai to St. Petersburg, Moscow and Central Asia. The<br />
choice of Šeštokai railway station is not trivial because it is the oriental terminus of European gauge railway<br />
lines. The idea is to make this technical constraint an asset for the development of network interoperability,<br />
particularly with the forthcoming opening of the Rail Baltica.<br />
2.4. Cross border entrepreneurship<br />
The first economic opportunity lies in the existence of old economic partners. Trade relations have developed<br />
on a foundation derived from past acquaintances. The main advantages of trade between Baltic States<br />
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and Russian and Belarusian border regions are to find raw materials at a lower price or find a larger market<br />
for goods, services, or tourism activities.<br />
Border trade is boosted by a multitude of regional companies. Business collaborations are more present<br />
in the border regions of the Baltic States than on their coastlines. Small structures benefit from the vagueness<br />
of the law to trade without taxes. These commercial flows regularly take the appearance of cross-border business<br />
cooperation, the most developed forms are:<br />
• y Export of certain Baltic productions (dairy products, paints, packaging…);<br />
• y Russian Imports of goods in the Baltic States (rubber, wood, fish, fuel…);<br />
• y Recreation and accommodation for the Russian or Belarusian people;<br />
• y Transport services (cars, people).<br />
The rapid economic development of the Baltic States has caused some differences in price levels, which<br />
favors the interest of entrepreneurs in cross-border trade, although the price difference has decreased. Moreover,<br />
the Baltic accession to the EU amended the legislation particularly with regard to imports from third<br />
countries. In contrast, the large Russian market remains attractive for Baltic businessmen.<br />
3. People circulation particularities<br />
3.1. Main international passenger flows<br />
In the region, means distribution of international transport of passengers is similar to the traditional division:<br />
domination of the air but rail and road has still a significant share.<br />
In the Soviet past, all the regular commercial flights in the Baltic republics airports were flown as domestic,<br />
inside USSR. After the independences the network changed dramatically. Today less than 20 % of the<br />
destinations of Baltic airports are located in FSU. A long time second after Vilnius, Riga airport is now the<br />
first one in the Baltic states for passengers carried and movements (4.6 million and 68 145 in 2010 respectively).<br />
It is also the first by the number of FSU destinations. This is a consequence of the firm strategy of Air<br />
Baltic, the main air company in the region. It created a hub in Riga in 2004, working as a gate-way between<br />
EU and FSU (See Figure 3).<br />
During the 90’s flows and flights decreased even to 100 %. Many destinations in FSU were closed. In the<br />
beginning of the 21 st century, more flights are operated, mainly with the capitals (Moscow and Kiev). But<br />
flights to other towns are not yet re-operated. Priority for Baltic States air network is development of links<br />
with the EU. After exclusive links, to USSR, then to EU, Riga airport and Air Baltic intend to win a central<br />
position in the middle of the two regions.<br />
The Baltic Soviet republics were in direct railway connections with many towns of the USSR, even in<br />
its Asian territory. Those links disappeared in the beginning of the 90’s. Today, apart Kaliningrad, the only<br />
remaining trains travel to the capitals of the neighbor countries.<br />
Road transport is difficult to analyze due to lack of reliable information. I tried to use busses schedules,<br />
network maps and global statistics. Road transport seems to have an important place in cross-border flows,<br />
probably in relation with little cross-border business (See Figure 4). After the entrance of the Baltic States in<br />
the Schengen area, visas were introduced. Therefore regional international passenger flows decreased.<br />
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Figure 3. Regular flights between Baltic States and FSU<br />
Source: Serry, Thorez, 2011.<br />
Figure 4. Lithuania, international busses<br />
Source: Serry, Thorez, 2011.<br />
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But it is impossible, without personal enquiry at the border cross-points to evaluate individual car international<br />
flows. Obviously, there is a lot of “Tchelnoki” 4 from both side of the border.<br />
3.2. Shuttle trade<br />
The opening of borders in the early 1990’s has instantly resulted in the development of a specific type of<br />
cross-border mobility. This is the small business or commercial tourism, also called suitcase trade.<br />
Border trade has mainly developed because of economic or fiscal differentials. Many people embrace<br />
the border to make money. To do this, some did not hesitate to travel hundreds of kilometers under very uncomfortable<br />
conditions. Hundreds of thousands of people have specialized in their suitcase using the slight<br />
differences in prices (see Table 2). Some goods are cheaper in Russia. The favourite products are cigarettes<br />
and vodka. All border regions have benefited from trade in goods.<br />
Table 2. Prices comparison<br />
August 2008 (€) Finland Estonia Latvia Lithuania Russia<br />
Box of cigarettes 3.85 1.90 2.00 1.73 0.90<br />
Litre of petrol<br />
1.50 1.08 1.17 1.10 0.77<br />
Source: Orcier, 2009.<br />
In fact, the phenomenon has different spatial effects like open sky markets or specific flows in some<br />
areas. Markets, mostly informal, are created along the borders, like in Gariūnai near Vilnius. Currently, this<br />
small business takes place mainly from Russia to the Baltic States, as a price difference persists. But the suitcase<br />
trade had to adapt to a new configuration from December 2007 and the entry of the Baltic States into<br />
the Schengen area. In many ways, the introduction of visas has been felt as a step backwards. So, the EU<br />
has allowed short-stay visas. Even so, this permit is limited to the border area. Last but not least, for those<br />
reasons, nowadays shuttle trade decreases.<br />
4. Two particular situations<br />
4.1. The case of Narva-Ivangorod<br />
The question of discontinuity is reinforced in some cases, particularly in a border town like Narva<br />
(67,000 inh.), the easternmost and second Estonian city. The city is 90 % Russian-speaking, situation inherited<br />
from the Soviet period. On the right bank of the river, lies Ivangorod, a small Russian town of 10,000 inhabitants<br />
(Orcier, 2009). Russian citizens of Narva, which have a permanent residence permit, can travel to<br />
Russia with their simple passport. Estonian citizens need a visa to cross the border.<br />
The price differences is generating constant back-and-forth border of the inhabitants of Narva (two million<br />
crossings each year). There is no city bus connecting Ivangorod to Narva. Thus, residents wishing to<br />
visit the other side must do it by foot. A passage and a checkpoint for pedestrians have been built. The border<br />
crossing in Narva is thus characterized by a continuous queue of pedestrians.<br />
Even if trade is now more difficult, it is estimated that only 5 % of people enter the Russia as tourists or<br />
for business. All others go to Ivangorod, where gas stations have sprung up, to buy petrol and then return to<br />
Narva. They are called “benzovoz”. A system of queuing tickets was established, with two ways to cross the<br />
border. The “benzovoz” can “queue up” at home. For this, they withdrew a ticket with their car registration<br />
4<br />
The term refers to inhabitants of border regions, who live traffic of vodka, cigarettes and fuel.<br />
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number and their place in the queue. They follow the movement of the tail from their computer and, when<br />
their turn comes, they drive to the checkpoint, and then to Ivangorod.<br />
Narva-Ivangorod seems emblematic of an exceptional border situation because. It became a gateway to<br />
the European Union but a deadbolt for local population mobility.<br />
4.2. Kaliningrad oblast<br />
After the independence of Lithuania, Kaliningrad became separated from the Russian Federation. The<br />
enclave raises many questions related to the problems of discontinuity:<br />
• y Problems of territory discontinuity. For Kaliningrad oblast, crossing the borders does not necessary<br />
means going abroad, but going to the heartland;<br />
• y Mobility freedom between the enclave and the Russian territory. Since 2007, all the habitants of Kaliningrad,<br />
need a Schengen visa to enter Poland and Lithuania;<br />
• y Differences in prices and economic conditions on both sides of the border which can generate a vital<br />
cross-border trade. Although the standard of living in the enclave is greater than the Russian average,<br />
it remains well below Lithuanian and Polish ones.<br />
Suitcase trade, legal or illegal, was very well developed before EU enlargement. After EU enlargement,<br />
2004 data’s show the negative impact on border crossings. The number of persons crossing the border decreased<br />
by 9.1 million in 2002 to 7,000,000 in 2004 (see table 3). In fact, this decline is mainly due to the<br />
gradual decrease in the activities of border trade. It is mainly due to two following reasons:<br />
• y first, stricter custom controls at borders and probably a decline in corruption due to the presence of the<br />
customs of other EU states;<br />
• y secondly, the introduction of visa regime with Lithuania.<br />
Table 3. Border crossing evolution<br />
Border crossing (Millions) 1999 2000 2001 2002 2003 2004<br />
People 8.6 8.9 9.0 9.1 7.9 7.0<br />
Cars 2.9 3.1 3.1 3.1 3.3 2.9<br />
Source: Vinokourov, 2007.<br />
When speaking about circulation, the traditional means of transport between Kaliningrad oblast and the<br />
Russian Federation is train (about 70 % of total passengers in enquiry in 2005) 5 . The need of transit visas<br />
impacted passenger practice towards air companies. In 2011, there are still 2 daily trains between Kaliningrad<br />
and Moscow, but not less than 10 daily flights. In addition, railway remains dominant for freight with a<br />
share of about 80 %. But fees for transit are higher for Russian imports and exports, than using Baltic States<br />
or “continental” Russian ports. Moreover, Russian shipping companies operate ro-ro and container ships<br />
between Ust-Luga and Kaliningrad in order to insure the supply of the oblast.<br />
As a final point about Kaliningrad, the border became a factor of territorial discontinuity for Russian<br />
Federation. It is a drawback to Russian flows.<br />
5<br />
International Organization for Migration, Vilnius office, Migration and transit as seen by Kaliningrad population, Representative<br />
public opinion survey of the Kaliningrad population, 2005<br />
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Conclusions<br />
The dichotomy of cross border circulations is evident:<br />
• y Massive and long-distance trade flows, continental or intercontinental, are based on a specific transport<br />
system giving to the region a gateway vocation;<br />
• y Short and diffuse traffics are needed for local people or regional development.<br />
As wrote Claude Raffestin 6 , the border between Russia and the Baltic States has contradictory impacts: it<br />
is a cut and a seam. In a general evolution characterized by traffic drop in the early 90’s followed by recovery<br />
after 1999 and growth in the 2000’s, borders are easily crossed by international and transit flows organized by<br />
international operators. Business and practices are against political borders. Ports are positioned as gateways<br />
between Russia and Europe and participate in the building of a single integrated reticular regional space.<br />
At local scale the border became a frontier. Local mobility, especially cross-border practice, is now more<br />
difficult.<br />
We could conclude that the border is a seam in global transport system, but a cut in local mobility. There<br />
is an evident need of cooperation between EU and Russia to facilitate mobility and circulation of population<br />
across the border.<br />
References<br />
Guichonnet, P., Raffestin, C. (1974). Géographie des frontiers. Puf.<br />
Lobtach, A. (2005). Belarus on the EU borders: The impact of enlargement on trade and cross-border cooperation. Institute<br />
for world economies Working papers, 17 p.<br />
Orcier, P. (2009). Les recompositions territoriales dans la région de la Baltique orientale (Finlande, Estonie, Lettonie,<br />
Lituanie), Thèse de Géographie, Ecole Normale Supérieure – Lettres et Sciences humaines, 447 p.<br />
Serry, A. (2011). La réorganisation portuaire de la Baltique orientale – L’émergence d’une nouvelle région en Europe.<br />
Editions Universitaires Européennes, 376 p.<br />
Serry, A., Thorez, P. (2011). The Russian-Baltic states boundary: a limit between peripheries or a link between European<br />
Union and the post-soviet states. ASN Conference “Twenty Years after 1991: The Reshaping of Space and<br />
Identity”. Moscow.<br />
Vinokourov, E. (2007). L’enclave russe de Kaliningrad: spécificité territoriale et intégration à l’économie mondiale.<br />
Thèse de doctorat, Université de Grenoble, 409 p.<br />
cirkuliacija rusijos ir baltijos šalių pasienyje:<br />
APRIBOJIMAI IR SANDŪRA<br />
Arnaud Serry<br />
CEDETE – Orleano <strong>universitetas</strong> (Prancūzija)<br />
Santrauka<br />
Šiame straipsnyje nagrinėjamas prekių ir žmonių judėjimas tarp Rusijos ir Baltijos šalių (Lietuvos, Latvijos<br />
ir Estijos). Straipsnio tikslas – išanalizuoti šių ribų vaidmenį išsiplėtus Europos Sąjungai.<br />
Sugriuvus TSRS ir Baltijos šalims įstojus į ES, siena tarp šitų valstybių tapo riba, kuri skiria ES nuo Rusijos.<br />
Periferinės ES Baltijos šalys, kaip ir Vakarų Rusija, visada buvo tranzitinės teritorijos, kurioms buvo<br />
būdinga didelė žmonių ir prekių cirkuliacija. Baltijos šalys iš esmės ir liko tranzitinės teritorijos prekėms,<br />
6<br />
Raffestin, C. (1986). Éléments pour une théorie de la frontière. Diogène, n°134.<br />
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Circulation at Russian-Baltic states boundary: a cut and a seam<br />
kurios juda iš ir į posovietines valstybes, jų transporto sistema paremta uostų ir geležinkelių suderinamumu.<br />
Ekonominė politika, politiniai sprendimai ir tradiciniai ryšiai leidžia geriau suprasti Rytų Baltijos regioną.<br />
Pagrindiniai krovinių srautai Baltijos šalyse juda iš Rusijos, tačiau ne tik – svarbios ir Kaukazo bei Centrinės<br />
Azijos valstybės, susijusios su Baltijos šalimis.<br />
Regiono tarptautinio keleivių transporto sistema panaši į tradicinę: vyrauja oro transportas, nors išlieka<br />
svarbūs ir geležinkeliai bei kelių transportas. Atgavus nepriklausomybę, skrydžių skaičius iš Baltijos šalių<br />
nuolatos didėjo: Rygos oro uostas šiuo metu yra didžiausias keleivių vežėjas Baltijos šalyse.<br />
Būdingas savitas pasienio mobilumas: smulkiojo verslo arba komercinis turizmas. XXI a. pradžioje jis<br />
tapo nuolatinis, išsiplėtus ES sienos kirtimas labiau reguliuojamas. Žmonėms reikia vizų, kurių išdavimas<br />
susijęs su administraciniais dokumentais ir išlaidomis, taigi kirsti sieną tapo sudėtingiau. Tam tikrais atvejais,<br />
tokiais kaip Kaliningrado sritis ar Narva-Ivangorod miestai, siekiama gerinti padėtį. Taigi vietos lygmenyje<br />
siena tampa skiriamąja riba, kuri mažiau pastebima vertinant didesnės apimties ir nuotolių prekybos srautus.<br />
PAGRINDINIAI ŽODŽIAI: cirkuliacija, siena, Baltijos šalys, netolydumas.<br />
JEL klasifikacija: O180, R400<br />
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HINDRANCES AND SUGGESTIONS FOR SUSTAINABLE<br />
DEVELOPMENT OF LITHUANIAN COASTAL STRIP (ZONE)<br />
Eduardas Spiriajevas 1<br />
Klaipėda University (Lithuania)<br />
Abstract<br />
In this article there are being analyzed the natural and social economic structures of Lithuanian coastal strip. The research is based<br />
on survey about the hindrances and proposed suggestions for sustainable development. There are presented authors’ results about<br />
geographic profile of Lithuania’s coastal region, degree of exploitation and processes of spatial planning, suggestions for improvement<br />
of sustainable development of coastal strip. There are distinguished the types of bad examples as institutional, projects related,<br />
shortage of financial issues, private housing and the types of good examples as legislative, institutional, projects related, NGOs<br />
related for exploitation and sustainable development of coastal strip.<br />
KEY WORDS: sustainable development, Lithuania, coastal strip (zone).<br />
JEL Codes: Q01, Q20, Q56, R11, Y10, Y91.<br />
Introduction<br />
The researches of coastal strips (zones) and coastal regions is a topic of high importance among the countries<br />
of the Baltic Sea region. The master plans of coastal areas indicate the principles and recommendations<br />
for sustainable development in theory and practice. Particularly, the issue of sustainability always is a topic<br />
of discussions in territorial planning, regional formation and development studies. Due to that fact, there are<br />
appearing the contradictions between public and private interests. The visibility of them is obviously seen<br />
in natural, social economic environment of the coastal strips, areas, regions. The coastal strips are indicators<br />
like that show the efficiency of legislative system of the country, implementing the principles of sustainability<br />
and decisions of territorial planning, deficiencies of planning actions and positive solutions as the outcomes.<br />
The survey of Lithuanian coastal strip has been performed within the frames of the Baltic Green Belt<br />
project. The hindrances and suggestions for sustainable development are analyzed and described by author in<br />
geographic comparative context, distinguishing the natural and social economic differentiation of Lithuanian<br />
coastal strip, indicating the suggestions towards sustainability.<br />
The aim of research – to analyze the causes of hindrances for coastal strip’s development and to maintain<br />
geographic suggestions for implementation of sustainability for Lithuanian coast.<br />
There were used retrospective, comparative, statistical-mathematical, GIS and mapping, descriptive methods<br />
of research as well.<br />
The data in tables are calculated and re-calculated by author using different sources of previous studies,<br />
projects, reports, web-portals, satellite images. The article contains the analysis of geographic profile, degree of<br />
exploitation, existence of spatial planning measures and suggestions for sustainable coastal strip development.<br />
1<br />
Eduardas Spiriajevas – Klaipėda University, Faculty of Social Sciences, Head of Department of Human Geography, Assoc. Prof.<br />
Dr., scientific interests: Social economic problems of border regions and their development, Impact of border as a barrier for cooperation<br />
of South-East Baltic regions, Impact of tourism for development of border regions and regional disparities of tourism<br />
development, Economic geographic differentiation of industries, Geographic problems of cultural heritage protection.<br />
E-mail: geostudijos@gmail.com<br />
Tel.: + 370 46 398 674<br />
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1. Geographic profile of Lithuania’s coastline and coastal region<br />
The Baltic coast of Lithuania extends to 91.6 km, and it is one of the shortest national coastlines in<br />
Europe. The northern part (46 km) of the Lithuanian Baltic coast belongs to three municipalities: Klaipėda<br />
city municipality, Klaipėda district municipality and Palanga municipality, and the southern part (45.6 km)<br />
belongs to Neringa municipality and Klaipėda city municipality as well.<br />
Klaipeda is the third largest city with 167 000 inhabitants (2011) and the city is Lithuania‘s major seaport.<br />
Palanga is the biggest seaside resort with 17 600 inhabitants (2011). Neringa is an elite seaside resort<br />
with 3600 inhabitant (2011). Klaipėda district municipality is adjoining area like and its administrative center<br />
Gargždai with 16 100 inhabitants is situated inland (18 km eastwards from Klaipėda city), but this municipality<br />
has territorial access to the Baltic sea and the Curonian lagoon as well. In the western part of Lithuania reside<br />
about 400 000 inhabitants (13.3 % of total population), in the meantime, along the coast (up to 5 km in land)<br />
there live nearly to 210 000 inhabitants (7 % of total population). According to economic activities there are<br />
about 10 000 SMEs, the economy of the region generates nearly to 12 % of Lithuania’s GDP. The incomes from<br />
fishery industries generates nearly to 0.7 % of Lithuania’s GDP as well (2011). The region is rich with natural<br />
recreational resources and cultural heritage. The industries of tourism serve about 1 000 000 of national visitors<br />
and 500 000 international visitors per year roughly. The most attractive sites are located on or nearby the Baltic<br />
coast: the Kuršių nerija national park, the Pajūrio regional park, Klaipėda, Palanga, Šventoji.<br />
The Lithuanian coastal strip belongs to the southeast Baltic region of graded coasts, which took their<br />
present shape during Pleistocene and Holocene. The morphological structure of the coast is rather simple.<br />
The southern half is formed by the Kuršių nerija (the Curonian Spit), a narrow concave peninsula separating<br />
the Kuršių marios (the Curonian Lagoon) from the Baltic Sea. The Kuršių nerija is a sandy stretch of land<br />
extending 98 kilometers, half of which belongs to Lithuania, the other half to Russia. The width of the peninsula<br />
varies from 400 m to 3.8 km.<br />
Four different dynamic types of coasts could be distinguished along the Lithuanian Baltic coast:<br />
1. Slight accretion prevails between Nida and Juodkrante. Shoreline is relatively stable there. The beach<br />
is relatively wide, covered by medium-sized sand grains with admixture of gravel. It is framed by the 6 to<br />
8 m high artificial foredune. The foredune is covered by marram grass, sea rocket and other perennial grasses,<br />
while the dune blow-outs are overgrown mainly by willows. The foredune was artificially created in the<br />
19th century in order to protect coastal villages from the devastating sand drift. It stretches along the entire<br />
Lithuanian Baltic coast except few places north of Klaipėda.<br />
2. The coastal strip between Juodkrantė and Melnragė is characterized by a relatively strong accretion.<br />
The average advance of the shoreline to the sea is up to 2 m there (except the places adjacent to the Seagate<br />
of the Klaipėda harbour). The beach is wide (50–70 m), covered by a wellsorted medium-sized sand. It is<br />
framed by a 12 to 14 m high artificial foredune. The nearshore is very shallow.<br />
3. The coastal strip between Melnragė and Nemirseta is characterized by a moderate erosion and shoreline<br />
retreat up to 1 m annually. Glacial coastal scarps and bluffs prevail here covered with the sand of the<br />
Holocene Aeolian accumulation and forming coastal formations, which are unique for Lithuania.<br />
The height of the coastal cliff near the Olando Kepurė is up to 24.4 m at Karklė. The cliff is active, not<br />
covered by vegetation, with numerous traces of landslides and landslips, fallen trees and sliding bushes. The<br />
beach in the strip between Melnragė and Nemirseta is relatively narrow, 15–25 m width, covered by mixed<br />
sediments, where the gravel prevails with admixture of medium-sized sand, pebble and boulders. Therefore,<br />
this area is one of the most important spawning places for the Baltic herring.<br />
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Table 1. Geographic data of Lithuania‘s coastline and coastal region<br />
Length of national coastline<br />
Continental (northern)<br />
Share of coastal area in Lithuania<br />
The Kuršių nerija (southern)<br />
Share of coastal area in Lithuania<br />
National coastal zone in total with:<br />
200 m inland<br />
500 m inland<br />
National parks<br />
ThePajūrio regional park<br />
Protected area in total<br />
Protected area of territory<br />
Protected area in the Baltic sea<br />
Forested area<br />
Length of protected coastline<br />
Share of total national coastline<br />
Settlements<br />
Population<br />
The Kuršių nerija national park<br />
Protected area in total<br />
Protected area of territory<br />
Protected area in the Baltic sea<br />
Forested area<br />
Protected area in the Kuršių marios<br />
Length of protected coastline<br />
Share of total national coastline<br />
Settlements<br />
Population<br />
Municipalities<br />
Klaipėda city municipality<br />
Area (km²)<br />
Population<br />
Density of population<br />
Adjoining settlements on the coast<br />
Klaipėda district municipality<br />
Area (km²)<br />
Population<br />
Density of population (per km²)<br />
Palanga urban municipality<br />
Area<br />
Population<br />
Density of population<br />
Settlements<br />
Neringa municipality<br />
Area<br />
Population<br />
Density of population (per km²)<br />
Settlements<br />
91.6 km<br />
46 km<br />
50.2 %<br />
45.6 km<br />
49.8 %<br />
18.2 km²<br />
45.3 km²<br />
5 865 ha<br />
2 735 ha<br />
3 130 ha<br />
30 %<br />
15 km<br />
16.5 %<br />
Karklė, Kalotė, Nemirseta<br />
750<br />
26 461 ha<br />
9 761 ha<br />
12 500 ha<br />
75 %<br />
4 200 ha<br />
45.6 km<br />
49.8 %<br />
Nida, Juodkrantė, Preila, Pervalka<br />
3 500<br />
98 km²<br />
167 000<br />
1 704 per km²<br />
Melnragė, Giruliai<br />
1336 km²<br />
53 000<br />
39.7 km²<br />
79 km²<br />
17 600<br />
222.8 (km²)<br />
Šventoji, Būtingė<br />
94.4 km²<br />
3600<br />
38.1 per km²<br />
Nida, Pervalka, Preila, Juodkrantė<br />
Source: Elaborated by Spiriajevas, 2011.<br />
4. North of Nemirseta the grading of the coast during the series of the Baltic Sea transgressions all through<br />
the Holocene created favorable conditions for sand accretion. The shoreline is relatively stable (except the<br />
places adjacent to the Palanga pier and Butingė waste-water discharge pipeline). The beach is relatively wide<br />
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(50–90 m), covered by a well-sorted medium-sized sand. The beach is framed by the 3 to 6 m high artificial<br />
foredune. The foredune is covered by marram grass, sea rocket and other perennial grasses, while the dune<br />
blow-outs are overgrown mainly by willows. Therefore, this area is also among the most suitable spawning<br />
places for the Baltic herring. The major landmarks of this area are two parabolic dunes: the Birutė hill and<br />
the Nagliai hill reaching 20 m altitude (Povilanskas, Urbis, 2004; Povilanskas, 2002; Dubra, Grecevičius,<br />
Dubra, 2011; Grigelis, 2000; Methods for Conflicts..., 2006; Schernewski et al., 2004; Žilinskas, 2005; 2008;<br />
4th NATIONAL Report...2009).<br />
2. Degree of exploitation of the coastal strip<br />
The exploitation of the coastal strip is appropriate for industrial, fishing and recreational actions mostly.<br />
Most of them are concentrated on the northern part of coastline, i.e. from Klaipėda seaport up to Būtingė oil<br />
terminal close to Latvia, and both objects are considered as the main hot spots on Lithuanian coast. The rest<br />
of area remained unexploited intensively and some of them are under protection.<br />
The starting places for local fishing enterprises are in Melnragė, Karklė, Nemirseta, Šventoji, Juodkrantė,<br />
Nida, but there are no proper jetties and their installations for fishing activities. The fishing boats are being<br />
kept on the beach or they are being transported inland and outland from various keeping places nearby the<br />
settlements.<br />
The recreational exploitation is the following:<br />
1. The northern part of coastal strip is in intensive recreational use, mainly by recreationist on the beach.<br />
During the summer season the biggest territorial congestion of recreationists is appropriate for Melnragė,<br />
Giruliai, Palanga and Šventoji, as well on the northern part of the Kuršių nerija so called Smiltynė, which<br />
territorially belongs to Klaipėda city municipality.<br />
2. The coastal strip of Palanga resort is in intensive use. Especially, during the summer season, during one<br />
day the beaches of Palanga are being visited nearly to 180 000 visitors per day.<br />
3. More extensive use of recreational resources is appropriate for the Kuršių nerija. Relatively high ferry<br />
fares for cars transporting through the Kuršių marios (approximately 12 Eur per car) and collections of ecological<br />
fees (approximately 8 Eur per car), makes the park more attractive for wealthy national and foreign<br />
visitors. The beaches of Smiltynė are very popular among the inhabitants of Klaipėda city; they are less<br />
crowded and distinguished for better quality of sand and cleaner water. The rest of coastal strip is under the<br />
law of protection, except fishing by quotas is permitted.<br />
Hereby, in the law of Seaside Strip issued in 2002, there are noted that the building activities are not permitted<br />
closer than 100 m before the coastline of the Baltic Sea, and no closer than 50 m before the coastline<br />
of the Kuršių marios, except the buildings, installations devoted for infrastructural and public needs (piers,<br />
wavebrakers, harbours’ needs and etc.). The action of exploitation for private housing is permitted only if<br />
there were old homesteads that need to be rejuvenated, restorated, and it is not permitted to increase the space<br />
of the homesteads in comparison to the previous ones.<br />
According to the intensity of exploitation of private housing in coastal strip, there are performed ranking<br />
of settlements, indicating the change in number and in time. The change of rejuvenation intensity (in decreasing<br />
order) of private housing on Lithuanian coast (2005–2011) is the following:<br />
• y The northern part of coastal strip: Palanga, Šventoji, Melnragė, Giruliai, Karklė, Nemirseta;<br />
• y The southern part of coastal strip: Nida, Juodkrantė, Pervalka, Preila, Smiltynė, Alksnynė.<br />
Depicting rejuvenation intensity of private housing only 200 m inland from the Baltic Sea, the settlements<br />
of Šventoji and Karklė experienced the most intensive mentioned process. The use of coastal zone for<br />
private housing might be estimated only on expert level, because in Lithuania there is no trustworthy data.<br />
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Figure 1. Areas of beaches in intensive use in Lithuania‘s coastal strip<br />
Source: Elaborated by Spiriajevas, 2011.<br />
Nowadays, the exploitation is oriented to industrial reclamation of coastal strip, including the littoral<br />
zone. In general, coastal strip is not adjusted for the servicing of marine recreational needs. There is still<br />
the lack of piers, not sufficient infrastructure for sustained access to the sea (especially in the northern part).<br />
There is a lack of renting of marine recreational equipment and bicycle, marine recreational services for<br />
visitors, catering services, informational infrastructure on the sites, parking places, other services for public<br />
needs (public transport, drinking water sources). In the future, the small harbour installations are planned to<br />
build up in Karklė and Nemirseta. Where is permitted, the areas are urbanized intensively and in state owned<br />
forests the building of new additions is not permitted.<br />
Estimating the exploitation of coastal strip according to mentioned activities, there are presented the<br />
following data:<br />
Table 2. Data about the degree of exploitation of coastal strip 500 m inland<br />
Klaipėda Oil Terminal<br />
Būtingė Oil Terminal<br />
Small harbours installations<br />
Beaches in intensive<br />
recreational use<br />
Recreational infrastructure<br />
43,34 ha<br />
0,86 ha<br />
0,30 ha<br />
119,82 ha<br />
In continental part 59,16 ha<br />
In the Curonian Spit 60,66 ha<br />
8,77 ha<br />
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Natural areas under<br />
protection<br />
Hydrotechnical installations<br />
Settlements<br />
Other former military<br />
buildings<br />
2750 ha<br />
The Pajūrio regional park<br />
750 ha<br />
The Kuršių nerija national park 2000 ha<br />
1,5 ha<br />
151,37 ha<br />
4 ha<br />
Source: Elaborated by Spiriajevas, 2011.<br />
In Lithuania there were no any small harbours’ installations and private pier, and until now they aren’t<br />
built. There are no any proper conditions for amateur fishermen activities. Palanga resort does not provide<br />
any marine recreational services for visitors and the Palanga Bridge could have provide the function as the<br />
pier as well, but there are no entrepreneurs wishing to undertake the services of marine recreation.<br />
Concerning the distribution of protected area on Lithuanian coast, the network of protected areas is rather<br />
dense. The Kuršių nerijos national park is involved in the heritage list of UNESCO. The Nemunas Delta<br />
regional park (by the Kuršių marios) is involved in the group of wetlands that are protected by RAMSAR<br />
convention. All the national parks and reserves including their aquatories in the Baltic Sea and the Kuršių<br />
marios included in the NATURA 2000 for protection of birds’ species. Relatively, all the protected areas are<br />
devoted for protection of natural habitations within NATURA 2000 (exept the central and southern aquatories<br />
of the Kuršių nerija national park).<br />
Concerning the dredging actions, the most active processes of dredging are appropriate within the Klaipėda<br />
strait for operation of shipping, and in the proximity to the Būtingė oil terminal for operation of oil<br />
transportation. The both places are considered as the hot spots on Lithuanian coast.<br />
The aquatory close to the Būtingė oil terminal is not under protection, but the northern part of the Kuršių<br />
nerija is close to the Klaipėda strait is under protection of NATURA 2000.<br />
Concerning the national legal system and spatial planning system both have procedures that guarantee<br />
the biodiversity, recreational and ecosystem values will be protected and takes seriously into account at<br />
all new proposals for exploitation in the coastal strip (0–200 m and up to landwards and in the same area<br />
(0–500 m) seawards. The strong mandatory rules for biological and ecological inventories studied.<br />
Generally, the system of legislation concerning environmental protection in Lithuania is developed rather<br />
sufficient. In some cases the laws are even to strict to perform any economic activities in protected areas. Otherwise,<br />
most of the laws are being kept with no fully involved regulations, because the capabilities of state<br />
authorities are not sufficient to keep all the validations or to supervise them in the reality. One of the reasons<br />
is that the competencies of public administration are still remaining too weak and besides they are facing the<br />
contradiction between public and private interests.<br />
The following findings considered concerning the interaction between exploitation and protection of<br />
coastal strip:<br />
• y In the aquatory of the Pajūrio regional park there is being protected boulders’ sites between Karklė and<br />
Giruliai, wherein is the main spawning place of fish communes;<br />
• y Lithuanian coastal strip is important for birds’ wintering (on Lithuanian coast for wintering there are<br />
being gathered about 10 % of the total population of Siberian eider ducks);<br />
• y The main fishing areas in intensive use are in the distance of 2 km seawards from the coastline, in the<br />
meantime extensive fishing areas are in the distance of 500 m seawards from the coastline;<br />
• y Amount of fishermen is decreasing annually, thus the scopes of traditional fishing is decreasing as well.<br />
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Figure 2. The National parks and reserves in Lithuania‘s coastal strip<br />
Source: Elaborated by Spiriajevas, 2011.<br />
The coastal strip of Lithuania is protected rather sufficient by legislation and by practical solutions as<br />
well. The efficiency of practical solutions depends on the responsibilities and competencies of the administrations<br />
of national parks. The main goal of the Programme for the Lithuanian Coastal Strip Management<br />
(Lithuanian continental coast of the Baltic Sea) is to save natural complexes of the coastline and create optimal<br />
conditions for the sustainable use of natural resources.<br />
According to carried out interview of the Pajūris regional park administration (8 th November, 2011), concerning<br />
the plans for coastal development, there were determined the following findings:<br />
• y Legislative basis for coastal strip protection is sufficient. The coastline is under protections of Coastal<br />
Strip Law (2002). The coastal strip is a state owned land, where any possible economic activity is<br />
being strictly regulated;<br />
• y For the protections of coastal strip there are being adjusted different laws and the documents of territorial<br />
planning;<br />
• y Insufficient functional use of public and private buildings and their architectural expression is not<br />
strictly determined by laws and general plans;<br />
• y Coastal strip is developing for recreational purposes, new additions performs the function of second<br />
homes (in Nida, Juodkrantė, Giruliai, Palanga, Šventoji);<br />
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• y In the areas that are outside the national parks, the new additions have no appropriate architectural<br />
style (in the surrounding of 2–3 homesteads there are built the blocks of flats, which do not match the<br />
harmony of coastal landscape itself.<br />
• y Architects ignore different measures of laws and regulations concerning protection of coastal strip as<br />
an integrated system;<br />
• y Environmental protection is sufficiently regulated by laws. The core problem is undeveloped centralized<br />
sewage system in villages and blocks of dwellings. Most of them have installed autonomous<br />
sewage equipments.<br />
• y The capacities of public infrastructure are to low to serve the needs of locals.<br />
• y The Law on Coastal Strip protection occurs the area about 100 m inland, that is state owned, but some<br />
exceptions exist in Karklė (one dwelling house is built almost on the dune, and due to coastal erosion<br />
the local cementary is situated to close to the sea. Also, conflicts of illegal new additions in the Kuršių<br />
nerija near the coast of the Kuršių marios in Preila and Pervalka).<br />
• y Possible negative impact on coastal protection can make planning development of the ports in Melnragė<br />
and Šventoji;<br />
• y The status of deep water port and its perspective still remains undetermined. Better solution for place<br />
in Būtingė.<br />
• y Priority has to be given for infrastructural projects, than for construction projects.<br />
• y Better solution to leave territories without intervention until the infrastructure will be developed. Development<br />
of coastal strip has to be in parallel to development of infrastructure.<br />
• y Concerning the protection of biodiversity, the suggested way of urbanization has to be in dot-like manner,<br />
i.e. some places are developed, and in the meantime some of them have to be remaining pristine.<br />
Between the dots of urbanization there has to be distinguished space for extensive exploitation.<br />
• y Along the Lithuanian coastal strip there are two national parks that keep the balance between urban<br />
development, exploitation of resources and environmental protection.<br />
• y The network of protected areas tries to sustain exploitation of territories (including their aquatories);<br />
• y Rather intensive fishing and to small fishes’ population. There are legislative regulations concerning<br />
fishing periods, the use of nets and the size of “eyes” in the nets.<br />
In the Pajūrio regional park there are situated nature reserve of Placio lake, Olando Kepurė, Nemirseta<br />
and Šaipiai landscape, Karklė botanical-zoological, Karklė talasological (in the aquatory) and Karklė ethnocultural<br />
reserves, recreational and agro territories.<br />
In the Kuršių nerija national park there are situated Naglių and Gobšto nature reserves, Lapnugario, Juodkrantės,<br />
Karvaičių, Parnidžio landscape reserves as well.<br />
Both national protected areas (including their aquatories as well) are involved in Natura 2000. Since 2011<br />
there were approved the special plan for development of continental part of coastal strip.<br />
3. Existence of spatial planning in the coastal zone<br />
Questions of spatial planning in the coastal strip of Lithuania always have been on a high level of importance.<br />
As it is known, during the Soviet period the Neringa peninsula had the status of semi-closed area. The<br />
visiting was allowed only having issued permission for visiting of relatives, friends. The recreational facilities<br />
were limited. The sites like Juodkrantė, Nida used to be to accept the visitors only with invitations, which<br />
have been planned at least 6 months in advance. Thus, the amount of visitors to peninsula was controlled<br />
rather strong. Otherwise, Neringa as well as other places like Karklė, Nemirseta and Šventoji had the status<br />
of border areas that were watching and controlling by the Soviet regime, and these areas were semi-closed<br />
for visitors as well. Nevertheless, the spatial planning existed in terms of planned economy. For the needs<br />
of local inhabitants there were devoted the following places like Smiltynė (beaches), Melnragė (housing<br />
and beaches), Giruliai (beaches, campsites for teenagers (so called pioneers) (in Giruliai was established the<br />
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sanatorium for kids and teenagers for heeling of tuberculosis). Palanga resort was very popular among all<br />
the inhabitants of Lithuania, especially during the summer time. At that time Palanga played an important<br />
role performing the functions of wellness, heeling, there were operated sanatoriums, pool with warmed-up<br />
sea water.<br />
Since Lithuania regained the independence, the coastal areas faced a plenty of conflicts in the process<br />
of regaining the land, houses as a property that was owned before the 2 nd World war. The conflicts between<br />
public and private interests in coastal region always have been the question of high importance on national<br />
level. The tendencies of market economy put aspects of chaotic territorial development, i.e. regained land,<br />
houses as a private property attracted new inhabitants (owners) that had no previous experience how to deal<br />
their lifestyle in coastal zone, in use of resources. The remaining of Soviet public infrastructure lost their<br />
physical shape and value. The new additions of public infrastructure started to appear at once.<br />
Recently, the natural process of market makes permanent penetration for intensification of urbanized<br />
process that leads towards congestion of urban structures in areas where that process is possible according<br />
to national relevant laws.<br />
In the entire coastal area Palanga and Klaipėda, both are two separate places with dot-like principle of<br />
urban development around their axes. The rest of the areas are appropriate for extensive exploitation. The<br />
Kuršių nerija has only 2 % of urbanized territory and there is kept the balance between urban development<br />
and environmental protection, balance between functional balance and traditional architecture. In the general<br />
plan of Lithuania the coastal strip is distinguished as an important areal for sustainable development. For the<br />
continental part of coastal strip prepared integrated plan for exploitation, environmental protection, formation<br />
directions of landscapes and other measures for development.<br />
Particularly, every municipality has confirmed general and detail plans of their areas. The general plan of<br />
coastal strip is a legal basis towards territorial sustainability, i.e. planning of new territorial projects, strategic<br />
documents, allocation of financial support of EU funding, adjusting public and private interests, etc.<br />
4. Suggestions for sustainable coastal strip development<br />
The core problem<br />
The coast and coastal strip both have still rather weak approach as an integrated territorial system. Even<br />
the perception of coastal region faces the lack of public and institutional approach in public administration.<br />
Thus, the infrastructure is being developed apart from integrated approach of coastal zone management.<br />
Territorial planning decision makers face the contradiction between public and private interests, even though<br />
there are confirmed general plans and detail plans, the separate private interests are prevailing especially in<br />
unprotected areas of coastal strip (Melnragė, Giruliai, Šventoji). Mandatory specific planning for coastal<br />
zone management has to be the legal measure for sustainable development. Thus, the approach towards<br />
ICZM (Integrated coastal zone management) has to be integrated.<br />
The suggestion for improvement towards sustainability<br />
The elaboration and legislative approval of the scheme within the action of public administration on municipal<br />
and national levels will make the implementations of ICZM principles more transparent. The duties<br />
of responsibilities have to be shared and clearly defined within institutions on municipal and national levels.<br />
The core problem<br />
The process of development of settlements also has no clear vision, because the developing settlements,<br />
villages are overtaking the urban culture and life style, thus they are not preserving rural culture, but becoming<br />
a part of cities.<br />
The suggestion for improvement towards sustainability<br />
For urban planning in coastal areas has to be elaborated clear vision in perception of coastal landscape<br />
related to traditional and re-establishing historical architectural style with strict legislative regulations. The<br />
priority for public needs has to be over private interests.<br />
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The core problem<br />
In the coastal areas, traditional businesses have been fishery and cattle-breeding. Now the cattle-breeding<br />
is almost disappeared and does not play the role of incomes for locals. Traditional fishery business is becoming<br />
weak due to the lack of proper installations, state support, quotas for fishing, almost lost fishing habits.<br />
Also, the self-cost of traditional fishing became too high and unprofitable.<br />
The suggestion for improvement towards sustainability<br />
The former plots for cattle-breeding have to be kept using available methods of sustainability, i.e. introducing<br />
sheeps and goats as alternatives.<br />
The government has to recognize traditional fishing on the same level as traditional handicrafts that are<br />
recognized as alternative economic activities in rural areas. In the meantime these activities are eligible for<br />
state support as heritage.<br />
The core problem<br />
The plots for agriculture are not in use by farmers. Just some of them are in extensive use. The agriculture<br />
as an economic activity lost its value and its importance as the source of incomes. Especialy, in the northern<br />
part around Nemirseta, Karklė there are some gazing plots for sheeps, goats and horses. This action was introduced<br />
by different EU environmental projects for prevention of gazing plots against the processes of grass<br />
over. In other places are prevailing the meadows covered by chickweeds. The locals are not undertaking the<br />
farming activities due to the need to use the areas for second homes. Therefore, the state has to take care of<br />
natural trim.<br />
The suggestion for improvement towards sustainability<br />
The private areas in the coastal territories that are not well kept, there have to be implemented legislative<br />
measures with defining more transparent responsibilities of land owners.<br />
The experience for implementation of principles of IZCM has to share noting transparent outcomes of the<br />
actions. There has to be elaborated monitoring system with description of good and bad examples and shared<br />
experience. There has to be generated the joint master plan for monitoring and transparent methodology for<br />
assessment of risen up changes and their peculiarities not only in nature, but in socio-economic processes<br />
as well. The suggestion to prepare the study about desolate buildings and objects of infrastructure in former<br />
borderlands and it must have a clear vision for readjusting of these constructions for recreational and other<br />
public needs (in general, along the entire coastal strip of Lithuania, there are counted 55 desolate ownerless<br />
buildings). There is suggested to elaborate thematic atlas about different processes of coastal development<br />
and comparative descriptions with cartographic representations.<br />
Conclusions<br />
The bad examples on sustainable development and exploitation of the coastal strip are distinguished into<br />
the following types:<br />
• y Institutional – the lack of inter-institutional share of responsibilities that is a cause of the problems<br />
related to ICZM.<br />
• y Projects related – the plans to build up the deep water harbour in Melnragė that is a cause of broking<br />
up of sustainable development of coastal strip.<br />
• y Shortage of financial issues – due to shortage of financial issues, the local authorities are able to execute<br />
the fixings of dunes only in critical spots. The self-cost for the reinforcements of the dunes on the<br />
coastal strip is for about 15 000 EUR per 1 km of coastline.<br />
• y Private housing – it is appropriate for sites where were re-established the rights for the private property.<br />
There were issued the permits for reconstruction of the buildings and in many cases the process<br />
of reconstruction did not match the peculiarities of coastal landscape and morphological processes. In<br />
some places after the rejuvenation of buildings and enlargements of their yards, there were closed public<br />
accesses to the beaches. Some of accesses became narrowed. Thus, ignoring the public interests,<br />
some plots of them became “semi-private”, what do not match the national legislation.<br />
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The good examples on sustainable development and exploitation of the coastal strip are distinguished<br />
into the following types:<br />
• y Legislative – the basis for environmental protection is rather sufficient and diversified. Lithuania had<br />
ratified and accepted the majority of international conventions and on the base of them elaborated the<br />
additions for national legislation of environmental protection for the coastal zone.<br />
• y Institutional – the role is different according to the capabilities of public administrations, but the<br />
administrations of the natural parks are in a very principle in dealing with many solutions concerning<br />
the protection of coastal zone, and they have a strict legislative approach towards implementation of<br />
any solutions.<br />
• y Projects related – the actions towards protection and development of the coastal areas are being implemented<br />
by different institutions (municipalities, agencies of environmental protection, institutions of<br />
research and higher education, local communities and NGO’s as well. During the period of 2003–2011<br />
on the continental part of coastal zone there were implemented the projects related to tourism system<br />
development, preservation of flora and fauna, implementation the principles of sustainable rural<br />
development and land use, project related to artificial nourishment of the aquatories and beaches by<br />
sand, reinforcement of dunes using geotextile and natural materials, development of recreational infrastructure<br />
using natural materials, and other educational projects.<br />
• y NGOs related – the actions supports the dissemination of information about the hot spots in the coastal<br />
zone, represents the societal interests in protection of public needs in the parts of coastal zone that devoted<br />
for industrial use. One of the most well know NGO in western Lithuania related to protection of<br />
Lithuanian coastal zone is ecological club „Žvejonė“ established in Klaipėda and is in intensive action<br />
since 1993 for green movements.<br />
References<br />
Dubra, V., Grecevičius, P., Dubra, J. (2011). Current Changes of Sandy Seashore of Lithuania within the Impact of<br />
Natural and Anthropogenic Processes. Littoral 2010, 06006.<br />
Grigelis, A. (2000). Implications of Accelerated Sea Level Rise (ASRL) for Lithuania. Proceedings of SURVAS expert<br />
workshop on European vulnerability and adaptation to impacts of accelerated Sea-Level Rise (ASLR). Hamburg,<br />
Germany, 19–21 June, 2000.<br />
Methods for Conflicts Resolutions at Lithuanian Coastal Zone. Project COASTMAN. (2006).<br />
Povilanskas, R. (2002). EUROSION Case study. Klaipeda: EUCC Baltic Office.<br />
Povilanskas, R., Urbis, A. (2004). National ICZM strategy and initiatives in Lithuania.<br />
Schernewski, G., Löser, N. (eds.) (2004). Managing the Baltic Sea. Coastline Reports, No. 2, p. 9–15.<br />
Žilinskas, G. (2005). Trends in dynamic processes along the Lithuanian Baltic coast. Acta Zoologica Lituanica, Vol. 15,<br />
No. 2.<br />
Žilinskas, G. (2008). Distinguishing priority sectors for the Lithuanian Baltic Sea coastal management. Baltica, Vilnius,<br />
Vol. 21 (1–2), p. 85–94.<br />
4th NATIONAL Report of the Republic of Lithuania to the Convention on Biological Diversity. The Ministry of the<br />
Environment of the Republic of Lithuania. (2009).<br />
135
Eduardas Spiriajevas<br />
HINDRANCES AND SUGGESTIONS FOR SUSTAINABLE DEVELOPMENT OF LITHUANIAN COASTAL STRIP (ZONE)<br />
LIETUVOS PAJŪRIO JUOSTOS DARNIOS PLĖTROS KLIUVINIAI<br />
IR PASIŪLYMAI, kaip jų išvengti<br />
Eduardas Spiriajevas<br />
Klaipėdos <strong>universitetas</strong> (Lietuva)<br />
Santrauka<br />
Lietuvos Baltijos jūros kranto ilgis yra 91,6 km – vienas trumpiausių tarp Europos valstybių. Šalies<br />
pajūrio juosta (kranto zona) labiausiai naudojama pramonės poreikiams, žvejybai, rekreacijai. Daugelis šių<br />
ekonominių veiklų sutelktos šiaurinėje pajūrio juostos dalyje, t. y. nuo Klaipėdos uosto iki Būtingės naftos<br />
terminalo, šalia Latvijos pasienio. Šie abu pramonės objektai ir jų teritoriniai kompleksai yra pagrindiniai<br />
ekologinės rizikos skleidėjai Lietuvos pajūryje. Kitoms pajūrio teritorijoms būdinga ekstensyvi ekonominėūkinė<br />
plėtra.<br />
Iš esmės Lietuvos pajūrio juosta nepritaikyta jūrinei rekreacijai plėtoti, trūksta prieplaukų, sutvarkytos<br />
viešosios infrastruktūros ir priėjimų prie jūros (ypač šiaurinėje dalyje), taip pat jūrinės rekreacijos, dviračių<br />
nuomos ir maitinimo paslaugų, informacijos infrastruktūros lankomose vietovėse, kitų viešųjų paslaugų<br />
(viešojo transporto, įrengtų geriamojo vandens šaltinių, higienos įrenginių).<br />
Rinkos sąlygos ir dėsniai skatina urbanistinių procesų skverbimąsi į pajūrio teritorijas, dėl ko didėja<br />
urbanistinių struktūrų koncentracija, todėl pati pakrantė ir pajūrio juosta tampa problemiška teritorine sistema.<br />
Net šalies viešojo administravimo sistemoje pastebima pakrančių regiono, pakrančių teritorijos, kranto<br />
zonos, pajūrio juostos sąvokų tapatybės problema.<br />
Remiantis atlikto tyrimo rezultatais, nustatyti gerosios ir blogosios praktikos pavyzdžiai, susiję su pajūrio<br />
juostos ūkiniu naudojimu. Išskirti 4 blogosios praktikos pavyzdžių tipai, susiję su institucijų veikla, stambios<br />
infrastruktūros investicijų projektų įgyvendinimu, finansinių išteklių trūkumu, privačios nuosavybės teisėmis.<br />
Išskirti ir 4 gerosios praktikos pavyzdžių tipai, susiję su įstatyminės bazės pakankamumu, institucijų<br />
veikla, investicinių projektų įgyvendinimu, nevyriausybinių organizacijų veikla.<br />
Svarbiausi pasiūlymai dėl darnios plėtros apima siūlymus sukurti pajūrio juostos stebėsenos sistemą, kur<br />
būtų kaupiami gerosios ir blogosios praktikos faktai, susiję su pajūrio juosto ūkiniu naudojimu. Siūloma sudaryti<br />
ir teminį atlasą, kuris vaizduotų skirtingus pajūrio juostos plėtros procesus, tai sudarytų sąlygas atlikti<br />
palyginamąją analizę su kartografinio atvaizdavimo priemonėmis.<br />
PAGRINDINIAI ŽODŽIAI: darni plėtra, Lietuva, pajūrio juosta (zona).<br />
JEL kodai: Q01, Q20, Q56, R11, Y10, Y91.<br />
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ISSN 2029-9370. <strong>Regional</strong> <strong>Formation</strong> and Development Studies, No. 1 (6)<br />
Verslo bendradarbiavimas Klaipėdos regiono<br />
ir latvijos pasienyje<br />
Ligita Šimanskienė 1 , Darius Burgis 2 , Diana Līduma 3 , Māra Zeltiņa 4<br />
Klaipėdos <strong>universitetas</strong> (Lietuva), Liepojos <strong>universitetas</strong> (Latvija)<br />
Anotacija<br />
Straipsnyje nagrinėjamas organizacijų bendradarbiavimas pasienio regionuose, pristatomi Klaipėdos regiono organizacijų apklausos<br />
dėl bendradarbiavimo su Latvijos organizacijomis rezultatai. Nustatyta, kad bendradarbiaujama nepakankamai, tačiau yra nemažai<br />
organizacijų, kurios tokiu bendradarbiavimu suinteresuotos. Siekiant išsiaiškinti, kas trukdo bendradarbiavimą plėtoti, nustatyta, kad<br />
užsienio kalba tokia kliūtimi negali būti laikoma, nes jos nemokėjimas sukelia problemų tik mažai daliai regiono organizacijų. Kaip<br />
didžiausią kliūtį galima įvardyti informacijos apie galimybes plėtoti verslą ir bendradarbiauti su Latvijos organizacijomis trūkumą.<br />
Siekiant šias kliūtis pašalinti, siūloma daugiau dėmesio skirti informacijos apie bendradarbiavimo galimybes regione sklaidai.<br />
PAGRINDiniai žodžiai: Klaipėdos regionas, Latvija, bendradarbiavimas, pasienis.<br />
JEL klasifikacija: R, F230.<br />
Įvadas<br />
Pasaulinės ekonomikos globalizacija daugelyje šalių skatina decentralizacijos ir dereguliacijos procesus,<br />
dėl kurių vis didesnį vaidmenį vaidina pagal individualų modelį besivystantys regionai (Šimanskienė, Vaitekūnas,<br />
Bučinskas, 2006). Tačiau regionų plėtros kontekste dažnai užmirštamas ekonominis potencialas,<br />
kylantis iš bendradarbiavimo tarp įvairių verslo šakų organizacijų. ES šalių narių ir kitų Europos valstybių<br />
tarpregioninis bendradarbiavimas sukuria prielaidas šių regionų ekonomikos ir rinkos plėtrai, politiniam<br />
stabilumui bei saugumo politikai įtvirtinti, padeda išvengti neigiamų regionų savitarpio konkurencijos padarinių.<br />
Ypač aktualus tampa pasienio regionų bendradarbiavimas (Česnavičius, Stanaitis, 2008, Kosiedowski,<br />
Stanaitis, 2009). Svarbi užduotis šiuo atveju – sukurti institucinius mechanizmus tarpregioniniam organizacijų<br />
bendradarbiavimui skatinti.<br />
1<br />
Ligita Šimanskienė – socialinių mokslų daktarė, profesorė. Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra.<br />
Mokslinės kryptys: organizacinė kultūra, konfliktai organizacijose, komandinis darbas, regionų plėtra.<br />
El. paštas: ligita_simanskiene@yahoo.com<br />
Tel.: +370 46 398 666<br />
2<br />
Darius Burgis – asistentas. Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra. Doktorantas. Vytauto Didžiojo<br />
universiteto Ekonomikos ir vadybos fakulteto Vadybos katedra. Mokslinės kryptys: krizinių situacijų valdymas, informacinių<br />
technologijų taikymas valdyme.<br />
El. paštas: darius@itinovacijos.lt<br />
Tel.: +370 46 398 666<br />
3<br />
Diana Līduma – lektorė. Liepojos universiteto Gamtos ir socialinių mokslų fakultetas. Ekonomikos krypties magistrė. Mokslinės<br />
kryptys: verslo ekonomika, logistikos valdymas, regionų plėtra.<br />
El. paštas: diana_liduma@inbox.lv<br />
Tel.: +371 292 659 76<br />
4<br />
Māra Zeltiņa – asistentė. Liepojos universiteto Gamtos ir socialinių mokslų fakultetas. Daktarė (biologijos mokslai). Mokslinės<br />
kryptys: aplinkosaugos vadyba, darni plėtra, regionų plėtra.<br />
El. paštas: mara.zeltina@liepu.lv<br />
Tel.: +371 294 250 50<br />
137
Ligita Šimanskienė, Darius Burgis, Diana Līduma, Māra Zeltiņa<br />
Verslo bendradarbiavimas Klaipėdos regiono ir latvijos pasienyje<br />
Šis straipsnis paremtas tyrimo, kuris atliktas rengiant projektą „Regionų verslo plėtros skatinimo metodologinių<br />
pagrindų kūrimas“ (LT-LV [LV-LT/1.1/LLIII-152/2010]), duomenimis. Juo siekiama pagerinti<br />
verslo aplinką, skatinti verslumą Lietuvos ir Latvijos pasienio regionuose (Klaipėdos ir Kuržemės regionai).<br />
Pagrindinė problema, su kuria susiduria Lietuvos ir Latvijos pasienio regionas, – žemas konkurencingumas,<br />
o vienas iš būdų jį padidinti – aktyvinti pasienio regionų organizacijų bendradarbiavimą.<br />
Šio straipsnio objektas: Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimas.<br />
Tikslas: ištirti Klaipėdos regiono organizacijų bendradarbiavimą su Latvijos organizacijomis.<br />
Uždaviniai:<br />
1. Ištirti teorines organizacijų bendradarbiavimo pasienio regionuose prielaidas.<br />
2. Įvertinti Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimo lygį.<br />
3. Nustatyti, kas trukdo bendradarbiauti.<br />
4. Nustatyti, kas gali paskatinti aktyviau bendradarbiauti.<br />
Metodai: mokslinės literatūros analizė ir apibendrinimas, tyrimas atliktas taikant anketinės apklausos<br />
metodą.<br />
1. Teorinės tyrimo prielaidos<br />
Siena intuityviai suvokiama kaip riba, skirianti dvi ar daugiau skirtingais požymiais pasižyminčių teritorijų.<br />
Anot T. Komornicki, ši riba gali būti teisinė, administracinė, infrastruktūros, ekonominė ar psichologinė (remiantis<br />
Michalski, 2008). Dažnai viena riba skatina kitų atsiradimą, bet gali paskatinti ir bendrą veiklą, kuri nulemtų<br />
viso pasienio regiono vystymąsi ir jame veikiančių organizacijų konkurencingumo didėjimą (Dolzblasz,<br />
Lesniak, 2005). Siekiant plėtoti pasienio regionų organizacijų bendradarbiavimą būtinos tam tikros sąlygos.<br />
Informacinės komunikacijos technologijos (IKT) gali būti pagrindinė sąlyga, būtina, norint koordinuoti skirtingose<br />
geografinėse vietovėse esančių individų ir organizacijų veiklą, taigi jas galima laikyti tarptautinio ir<br />
regioninio bendradarbiavimo pagrindu (Czochanski, 2006; Contractor, 2007). IKT ne tik palengvina apsikeitimo<br />
informacija tarp skirtingose geografinėse vietovėse esančių organizacijų procesą, bet ir leidžia sukurti<br />
modernias koordinavimo sistemas, kurios užtikrina tinklinių organizacijų veikimą (Burgis, Ribačonka, 2011).<br />
Kita svarbi sąlyga, nulėmusi tarptautinį bendradarbiavimą verslo srityje, – anglų kalbos tapimas visuotinai<br />
priimta bendravimo priemone. F. J. Contractor (2007) nurodė, kad 85 procentai tarptautinių asociacijų vartojo<br />
anglų kalbą kaip pagrindinę bendravimo priemonę, o 33 procentai bendrauja tik anglų kalba. Kalbant apie<br />
posovietinio bloko valstybes ir regionus reikėtų paminėti, kad ilgą laiką pagrindinės tarptautinio bendravimo<br />
priemonės vaidmenį čia atliko rusų kalba, dažnai jos svarba skatinant bendradarbiavimą jaučiama ir dabar.<br />
Organizacijų bendradarbiavimas tampa esmine naujo verslo organizavimo modelio globalioje ekonomikoje<br />
dalimi. Šiandien didžiausi ekonominiai dariniai yra ne multinacionalinės korporacijos, bet globalūs<br />
verslo tinklai, kuriuos sudaro vienu metu ir konkuruojančios, ir bendradarbiaujančios organizacijos (Castells,<br />
2005). Pastebėtina, kad intensyvėjo tiek vertikalus (bendradarbiaujančios organizacijos užima skirtingas tiekimo<br />
grandinės pakopas), tiek horizontalus (susivienijimus vienija partneriai, kurie sutelkia jėgas ir turimus<br />
išteklius toms pačioms verslo funkcijoms įgyvendinti) bendradarbiavimas (Contractor, 2007). Tuo tarpu<br />
A. Saxenian (1994) teigia, kad skatinant darnią klasterių plėtrą, regioniniai horizontalūs lankstūs tarporganizaciniai<br />
tinklai, sujungiantys mažas ir vidutines organizacijas, yra daug svarbesni nei vertikalia integracija<br />
besiremiantis bendradarbiavimas. T. Arita ir kt. (2006), tyręs Japonijos organizacijas, nustatė, kad bendradarbiauti<br />
su kitomis institucijomis linkusios organizacijos, tikėtina, augs sparčiau nei bendradarbiauti nelinkusios.<br />
Ypač svarbus horizontalus bendradarbiavimas tarp skirtingų verslo šakų organizacijų ir universitetų.<br />
Svarbus vaidmuo šiame procese tenka valstybinėms institucijoms, pavyzdžiui, P. L. Chee (1984), tyrinėjęs<br />
ASEAN organizacijų bendradarbiavimą, siūlo regioniniame lygmenyje valstybei koordinuoti savo veiksmus<br />
skatinant verslą. Kiekvienoje šalyje galėtų būti paskirta institucija ar agentūra, kurios pagrindinis uždavinys<br />
būtų koordinuoti regioninį bendradarbiaujančių organizacijų tinklą, kuris skatintų keistis informacija ir puoselėti<br />
naujus bendradarbiavimo ryšius.<br />
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2. Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimo tyrimas<br />
Anketinei apklausai atlikti sudarytas klausimynas, tyrimo imtis apskaičiuota pagal Panioto formulę (Kardelis,<br />
2005). Kadangi tyrimas buvo atliekamas Klaipėdos, Kauno ir Kuržemės regionuose, o apklausiami šiuose<br />
regionuose veikiančių organizacijų vadovai, tiriamąją populiaciją sudarė trijuose regionuose veikiančios organizacijos,<br />
konkrečiai: 10254 + 16168 + 16846 = 43268. Įrašę duomenis į Panioto formulę gauname tyrimo imtį:<br />
n = 1/(0,05² + 1/43268) = 396,336, taigi norint gauti rezultatus, kurių patikimumas būtų 95 %, reikia apklausti<br />
396 organizacijų vadovus trijuose regionuose. Siekiant patikimesnių rezultatų nuspręsta apklausti 450 organizacijų.<br />
Padalijus gautą skaičių iš trijų, gautas organizacijų, kurias reikia apklausti kiekviename regione, skaičius<br />
– 150. Kad būtų tiksliai atskleista bendra regiono situacija, nuspręsta atsižvelgti į organizacijų ekonominės<br />
veiklos šaką, tai yra tam tikros ekonominės veiklos šakos organizacijų, kurios turi būti apklaustos Klaipėdos<br />
regione, skaičių lemia šios šakos santykis tarp visų organizacijų, veikiančių Klaipėdos regione (žr. 1 lentelę).<br />
1 lentelė. Organizacijų, kurias būtina apklausti Klaipėdos regione, skaičius pagal ekonominės veiklos šaką<br />
Ekonominės veiklos šaka Organizacijų regione skaičius %<br />
Būtinų apklausti<br />
organizacijų skaičius<br />
Žemės ūkis, miškininkystė ir žuvininkystė 187 1,82 3<br />
Pramonė 862 8,4 13<br />
Aplinka ir energetika 69 0,67 1<br />
Statyba 996 9,71 15<br />
Prekyba 2404 23,44 35<br />
Paslaugos 3356 32,72 49<br />
Finansinė ir draudimo veikla 64 0,62 1<br />
Viešasis administravimas 46 0,44 1<br />
Švietimas 357 3,48 5<br />
Sveikata ir socialinis darbas 288 2,8 4<br />
Kita 1625 15,84 24<br />
IŠ VISO 10254 100 150<br />
Šaltinis: Statistikos departamentas prie Lietuvos Respublikos Vyriausybės, 2010.<br />
Apklausoje dalyvavo 159 organizacijos, kurios turėjo nurodyti savo ekonominės veiklos grupę. Klaipėdos<br />
regione dauguma organizacijų užsiima paslaugų teikimu ir prekyba (atitinkamai 33,5 % ir 23,5 %),<br />
šios dvi grupės kartu sudaro 56 % visų regione apklaustų organizacijų, taigi tyrimo požiūriu ši organizacijų<br />
grupė yra pati svarbiausia. Kitos veiklos šakos, būdingos Klaipėdos regionui, – pramonės ir statybos sektoriai,<br />
kuriuose apklausta atitinkamai 7,0 % ir 7,5 % veikiančių organizacijų. 12,0 % apklaustų organizacijų<br />
nurodė „kitą“ veiklos šaką, tačiau daugeliu atvejų šias organizacijas būtų galima vertinti kaip kitas paslaugas<br />
teikiančias organizacijas. Apklaustų organizacijų skaičius ir pasiskirstymas pagal veiklos šaką atitinka tyrimo<br />
metodologijoje apskaičiuotą imtį (apklaustos 159 organizacijos, imtis – 150) bei pasiskirstymo pagal<br />
ekonominės veiklos šakas Klaipėdos regione santykį.<br />
Daugelis tyrime dalyvavusių organizacijų yra smulkios, jose dirba mažiau nei 10 darbuotojų (mikroįmonės),<br />
tai sudaro 61,1 % visų apklaustų organizacijų. 18,9 % apklaustų organizacijų priskirtinos mažų įmonių<br />
kategorijai, jose dirba nuo 10 iki 50 darbuotojų. Net 80,3 % tyrime dalyvavusių organizacijų turėjo mažiau<br />
kaip 50 darbuotojų, tai atitinka bendrą regiono tendenciją, kad didžiąją dalį organizacijų sudaro smulkiojo ir<br />
vidutinio verslo organizacijos. Vis dėlto apklausoje dalyvavo ir 10,2 % didelių organizacijų, kuriose dirba daugiau<br />
kaip 250 darbuotojų. Panašią tendenciją matysime ir vertindami tyrime dalyvavusias organizacijas pagal<br />
jų metinę apyvartą. 77,4 % tyrime dalyvavusių organizacijų metinė apyvarta nesiekia 7 milijonų litų, 89,2 %<br />
organizacijų metinė apyvarta neviršija 24 milijonų litų. Apie 6,9 % atsakiusiųjų nurodė, kad jų metinė apyvarta<br />
yra tarp 24 ir 138 mln. Lt. Tik 3,8 % atsakiusiųjų nurodė, kad metinė apyvarta didesnė kaip138 mln. Lt.<br />
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Ligita Šimanskienė, Darius Burgis, Diana Līduma, Māra Zeltiņa<br />
Verslo bendradarbiavimas Klaipėdos regiono ir latvijos pasienyje<br />
Atsižvelgiant į tai, kiek metų veikia tyrime dalyvavusios organizacijos, jos pasiskirstė gana tolygiai:<br />
didžioji dalis organizacijų veikia nuo vienerių iki dešimties metų, 34 % organizacijų jau veikia ilgiau kaip<br />
vienuolika metų.<br />
Apibendrinant galima teigti, kad tyrime dalyvavusių organizacijų pasiskirstymas pagal ekonominės veiklos<br />
šaką, darbuotojų skaičių ir metinę apyvartą atitinka Klaipėdos regiono organizacijų pasiskirstymą pagal<br />
šiuos parametrus, be to, apklaustos įvairios gyvavimo trukmės organizacijos, o tai leidžia teigti, kad gauti<br />
duomenys tinkamai atskleis bendrą Klaipėdos regiono situaciją regioninio bendradarbiavimo aspektu.<br />
Nors Lietuva ir Latvija yra mažos ir panašiai ekonominiu požiūriu išsivysčiusios kaimynės, dažniausiai<br />
jos ieško partnerių didesnėse rinkose, kaip Europos Sąjungos šalys, Rusijos Federacija ar panašiai. Todėl<br />
tyrimo metu gauti rezultatai, kad tik 18,2 % apklaustų organizacijų turi partnerių Latvijoje, nenustebino<br />
(žr. 2 lentelę).<br />
2 lentelė. Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimas<br />
Ar turite verslo partnerių Latvijoje? Organizacijų skaičius Procentas<br />
Neatsakė 3 1,9 %<br />
Taip 29 18,2 %<br />
Ne 127 79,9 %<br />
Iš viso 159 100,0 %<br />
Kaip matome iš pateiktų duomenų, 29 verslo organizacijos turi verslo partnerių Latvijoje, tačiau pažiūrėję,<br />
su kokiomis veiklos šakomis bendradarbiaujama (3 lentelė), pamatysime, kad šios įmonės užmezgusios<br />
42 bendradarbiavimo ryšius su įvairių verslo šakų organizacijomis Latvijoje. Tai rodo, kad dalis verslo<br />
organizacijų bendradarbiauja su keliomis skirtingose šakose veikiančiomis organizacijomis. Manome, kad<br />
tokios geros bendradarbiavimo patirties reikėtų paskleisti ir kitoms verslo organizacijoms, kad jos matytų<br />
tokio bendradarbiavimo naudą.<br />
3 lentelė. Klaipėdos regiono organizacijų partneriai Latvijoje pagal ekonominės veiklos šakas<br />
Ekonominės veiklos šakos<br />
Atsakymai<br />
Partnerių skaičius Procentais<br />
Žemės ūkis, miškininkystė ir žuvininkystė 1 2,4%<br />
Pramonė 5 11,9 %<br />
Aplinka ir energetika 1 2,4 %<br />
Statyba 3 7,1 %<br />
Prekyba 12 28,6 %<br />
Paslaugos 8 19,0 %<br />
Finansai ir draudimas 1 2,4 %<br />
Viešasis administravimas 2 4,8 %<br />
Švietimas 7 16,7 %<br />
Sveikata ir socialinis darbas 2 4,8 %<br />
Iš viso 42 100,0 %<br />
Daugiausiai partnerių turima Latvijos prekybos (28,6 %), paslaugų (19,0 %) ir švietimo (16,7 %) sektoriuose.<br />
Akivaizdu, kad būtent šios sritys yra lanksčiausios, labiausiai ieškančios naujų rinkų, galimybių. Partnerių<br />
Latvijoje turinčių Klaipėdos regiono organizacijų bendradarbiavimo pobūdis pavaizduotas 4 lentelėje.<br />
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4 lentelė. Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimo pobūdis<br />
Bendradarbiavimo pobūdis<br />
Atsakymai<br />
Organizacijų skaičius Procentai<br />
Žaliavų pirkimas 5 11,4 %<br />
Prekių pirkimas 8 18,2 %<br />
Paslaugų pirkimas 15 34,1 %<br />
Gamyba 3 6,8 %<br />
Bendri prekybos kanalai 8 18,2 %<br />
Kita 5 11,4 %<br />
Iš viso 44 100,0 %<br />
Remdamiesi gautais duomenimis matome, kad bendradarbiavimo pobūdis atitinka esamų partnerių šakas:<br />
paslaugų pirkimas (34,1 %), prekių pirkimas (18,2 %) ir bendri prekybos kanalai (18,2 %). Mažiausiai<br />
bendradarbiauja gamybos įmonės. Penkios organizacijos, pasirinkusios variantą „kita“, nurodė atitinkamai:<br />
„transporto paslaugos“ (šį atsakymą reikėtų dėti prie paslaugų pirkimo, taigi ši bendradarbiavimo rūšis padidėtų<br />
iki 36,36 %); „akademinis bendradarbiavimas“; „inovacijos“; „bendra tiriamoji veikla“. Akademinį<br />
bendradarbiavimą ir bendrą tiriamąją veiklą, kaip bendradarbiavimo pobūdį, nurodė švietimo srityje veikiančios<br />
organizacijos, akivaizdu, kad tai labai svarbi bendradarbiavimo kryptis. Bendradarbiavimą inovacijų<br />
srityje nurodžiusi organizacija yra verslo paramos agentūra, tai puikus skirtingų šalių organizacijų bendradarbiavimo<br />
pavyzdys.<br />
5 lentelė. Klaipėdos regiono organizacijas dominantys partneriai Latvijoje pagal ekonominės veiklos šakas<br />
Domintų šių šakų partneriai<br />
Atsakymai<br />
Skaičius Procentai<br />
Žemės ūkis, miškininkystė ir žuvininkystė 5 4,5 %<br />
Pramonė 12 10,9 %<br />
Aplinka ir energetika 8 7,3 %<br />
Statyba 12 10,9 %<br />
Prekyba 21 19,1 %<br />
Paslaugos 29 26,4 %<br />
Finansai ir draudimas 6 5,5 %<br />
Viešasis administravimas 3 2,7 %<br />
Švietimas 8 7,3 %<br />
Sveikata ir socialinis darbas 1 0,9 %<br />
Kita 5 4,5 %<br />
Iš viso 110 100,0 %<br />
Kaip matome iš 5 lentelėje pateiktų duomenų, Lietuvos verslininkai norėtų daugiau bendradarbiauti su<br />
įvairių verslo šakų partneriais. Palyginę šiuos duomenis su ankstesniais duomenimis (kuriose šakose organizacijos<br />
turi partnerių), pamatytumėm, kad siekiama turėti daugiau partnerių nei turima dabar visose šakose.<br />
Tai rodo, kad galima ir reikia toliau plėtoti kaimyninių šalių bendradarbiavimą. Būtina tų verslo šakų verslininkams<br />
padėti daugiau sužinoti apie galimus bendradarbiavimo būdus įvairiose verslo šakose. Lietuvos<br />
verslininkai nori bendradarbiauti žemės ūkio srityje: nustatytas 1 bendradarbiavimo ryšys, norima penkių;<br />
pramonėje – nuo 5 bendradarbiavimo ryšių iki 12 norimų; aplinkos ir energetikos srityje – nuo 1 bendradarbiavimo<br />
ryšio iki 8 norimų; statybos versle – nuo 3 bendradarbiavimo ryšių iki 12 norimų; prekyboje – nuo<br />
12 bendradarbiavimo ryšių iki 21 norimų; paslaugų sektoriuje – nuo 8 bendradarbiavimo ryšių iki 29 norimų;<br />
finansų ir draudimo šakose – nuo 1 bendradarbiavimo ryšio iki 6 norimų; viešojo administravimo – nuo<br />
2 bendradarbiavimo ryšių iki 3 norimų; švietime – nuo 7 bendradarbiavimo ryšių iki 8 norimų.<br />
Bendras Klaipėdos regiono organizacijų domėjimasis partneriais Latvijoje pavaizduotas 6 lentelėje.<br />
141
Ligita Šimanskienė, Darius Burgis, Diana Līduma, Māra Zeltiņa<br />
Verslo bendradarbiavimas Klaipėdos regiono ir latvijos pasienyje<br />
6 lentelė. Partneriais Latvijoje besidominčios Klaipėdos regiono organizacijos<br />
Ar Jus domintų verslo partneriai Latvijoje? Organizacijų skaičius Procentas<br />
Neatsakė 3 1,9 %<br />
Taip 68 42,8 %<br />
Ne 88 55,3 %<br />
Iš viso 159 100,0 %<br />
Kaip matome iš pateiktų duomenų, 42,8 % Klaipėdos organizacijų norėtų bendradarbiauti su Latvijos<br />
organizacijomis, tai galima vertinti kaip gana didelę dalį. Teigiamai nuteikia ir tai, kad šiuo metu partnerių<br />
Latvijoje turi 18,2 % visų tyrime dalyvavusių organizacijų, norėtų turėti 42,8 %. Kaip matome, šis skaičius<br />
išaugo daugiau negu dvigubai. Jei šios verslo organizacijos pradėtų bendradarbiauti su kaimyninės šalies<br />
verslininkais, būtų akivaizdi ekonominė nauda tiek Lietuvos, tiek Latvijos ekonomikai. Turint omenyje tokį<br />
didelį turinčių ir norinčių turėti partnerių Latvijoje skirtumą, galima daryti prielaidą, kad egzistuoja tam tikri<br />
bendradarbiavimą ribojantys veiksniai, vienas jų pavaizduotas 7 lentelėje.<br />
7 lentelė. Informacijos apie verslą Latvijoje stoka<br />
Ar Jums pakanka informacijos apie verslą Latvijoje<br />
(įstatymai, mokesčiai, ir kt.)?<br />
Organizacijų skaičius Procentai<br />
Neatsakė 7 4,4 %<br />
Taip 44 27,7 %<br />
Ne 108 67,9 %<br />
Iš viso 159 100,0 %<br />
Didžioji dalis respondentų teigė, kad informacijos jiems nepakanka, prisiminus, kad dalis respondentų<br />
nesiekia turėti partnerių Latvijoje, galima būtų teigti, kad menkas susidomėjimas gali būti susijęs su informacijos<br />
apie verslo galimybes trūkumu. Manome, kad papildoma informacija skatintų verslininkus pagalvoti<br />
apie perspektyvą plėsti verslą / paslaugas kaimyninėje šalyje. Turėtų būti daugiau galimybių sužinoti verslo<br />
naujienas, kas vyksta Latvijoje, taip būtų sudarytos sąlygos naujiems verslo santykiams. Bendradarbiavimą<br />
įvairiose verslo šakose puoselėja 29 organizacijos, o 108 verslo organizacijos teigia, kad joms reikia papildomos<br />
informacijos, taigi dar yra galimybių verslo informaciniams centrams ar vietos savivaldybėms aktyviau<br />
skleisti informaciją.<br />
Bendradarbiavimą regione galėtų stabdyti ir užsienio kalbos nemokėjimas. Respondentų atsakymų į šį<br />
klausimą pasiskirstymas pavaizduotas 8 lentelėje.<br />
8 lentelė. Užsienio kalbos nemokėjimas, kaip kliūtis plėtoti verslą Latvijoje<br />
Ar užsienio kalba yra kliūtis plėtoti verslą Latvijoje? Organizacijų skaičius Procentai<br />
Neatsakė 3 1,9 %<br />
Taip 44 27,7 %<br />
Ne 112 70,4 %<br />
Iš viso 159 100,0 %<br />
27,7 % respondentų teigė, kad tai trukdo plėtoti verslą, tačiau didžiosios respondentų dalies teigimu, tai<br />
ne kliūtis. Kadangi tiek Lietuva, tiek Latvija yra nedidelės šalys, jų gyventojai priversti mokytis užsienio<br />
kalbų. Tradiciškai vyresnioji karta moka rusų kalbą, beje, abiejose šalyse dalis vietos gyventojų (piliečių)<br />
yra kitataučiai: rusai, baltarusiai, ukrainiečiai, todėl gali susikalbėti šia kalba. Jaunesnioji karta dažniausiai<br />
moka anglų kalbą, tai pasaulyje pripažinta verslo kalba, todėl verslo organizacijos randa galimybių bendrauti.<br />
Be abejo, kiekviena šalis turi savitą kultūrą, istoriją ir kalba, kaip priemonė jai išreikšti, yra ypač svarbus<br />
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elementas, padedantis sukurti nuoširdumo atmosferą. Jeigu žmonės nemoka kalbėti kurios nors šalies gimtąja<br />
kalba, sumažėja galimybių visiškai laisvai išreikšti mintis, poreikius, lūkesčius versle, suvokti tautinį<br />
identitetą, norint geriau pažinti partnerį. Tačiau plėtojant verslą tai dažniausiai nėra esminė problema, nebent<br />
tai būtų verslas, nukreiptas tik į vietinę rinką, tada mokėti vietinę kalbą būtų būtinybė. 9 lentelėje matome<br />
Klaipėdos organizacijų informacijos dėl verslo galimybių Latvijoje poreikį gimtąja kalba.<br />
9 lentelė. Informacijos dėl verslo galimybių Latvijoje poreikis lietuvių kalba<br />
Ar Jums reikia informacijos apie verslo galimybes Latvijoje<br />
lietuvių kalba?<br />
Organizacijų skaičius Procentai<br />
Neatsakė 3 1,9 %<br />
Taip 82 51,6 %<br />
Ne 74 46,5 %<br />
Iš viso 159 100,0 %<br />
Nors didžioji dalis respondentų teigė, kad kalbos nemokėjimas nėra kliūtis plėtoti verslą, tačiau 51,6 %<br />
vis dėlto norėtų turėti informacijos apie verslo galimybes Latvijoje lietuvių kalba. Tai dar kartą patvirtina,<br />
kad informacijos trūkumas yra akivaizdus.<br />
Išanalizavus verslo šakas ir darbuotojų skaičių jose galima konstatuoti, kad didžioji dalis yra mažos įmonės,<br />
kurios turi apie 10 darbuotojų. Tokie rezultatai yra žemės ūkio, miškininkystės ir žuvininkystės verslo, aplinkos<br />
ir energetikos, finansų ir draudimo, viešojo administravimo organizacijose. Pramonės, prekybos ir paslaugų<br />
verslo organizacijos buvo įvairaus dydžio (ir smulkios, ir vidutinės, ir didelės). Švietimo, socialinio darbo ir<br />
sveikatos verslo organizacijos buvo arba mažos, arba jose dirbo daugiau kaip 250 darbuotojų. Ši informacija<br />
tyrimui taip pat svarbi, nes reikia žinoti, kaip pateikti informaciją verslo šakų atstovams, kad ją suprastų, o<br />
svarbiausia – gautų. Jeigu organizacijos labai didelės, dėl gausaus įvairios informacijos kiekio informacija apie<br />
verslo galimybes Latvijoje gali ir nepatekti ten, kur priimami sprendimai dėl galimo bendradarbiavimo.<br />
Rezultatai rodo, kad didžioji dalis apklaustų organizacijų veikia nuo 7 iki 10 metų. Tik viena organizacija<br />
dirbo metus. Didžiausias pasiskirstymas prekybos ir paslaugų organizacijose, jos visos dirba daugiau negu<br />
metus laiko, kai kurios – daugiau kaip 11 metų. Todėl galime teigti, kad tai patirties turinčios organizacijos,<br />
sugebėjusios išlikti per ekonominę krizę. Puiku, kad šios organizacijos ieško bendradarbiavimo galimybių<br />
ne tik savoje, bet ir kaimyninėse šalyse.<br />
Rezultatai rodo, kad organizacijų, kurios turi verslo partnerių Latvijoje, metinė apyvarta yra tiek pat<br />
įvairi, kaip ir organizacijų, kurios neturi verslo partnerių Latvijoje. Reikia tik priminti, kad organizacijų,<br />
turinčių verslo partnerių, skaičius gerokai mažesnis, bet ir ten yra organizacijų, kurios viršija 138 mln. litų<br />
apyvartą. Tiek organizacijose, kurios turi verslo partnerių, tiek organizacijose, kurios jų neturi, darbuotojų<br />
skaičius yra vienodas. Todėl negalime teigti, kad tik mažos ar didelės organizacijos linkusios bendradarbiauti,<br />
tai labiau priklauso nuo organizacijos įgyvendinamos strategijos. Įdomu pažymėti, net 82,8 proc. tyrime<br />
dalyvavusių organizacijų, turinčių verslo ryšių su kaimynine šalimi, teigia, kad joms reikia informacijos apie<br />
verslo galimybes Latvijoje lietuvių kalba. Taigi galime teigti, kad tokiu bendradarbiavimu šios organizacijos<br />
patenkintos, tiesiog nori dar daugiau sužinoti ir praplėsti bendradarbiavimo galimybes. Tuo tarpu organizacijos,<br />
turinčios verslo partnerių Latvijoje, apskritai dėl informacijos apie verslo galimybes Latvijoje stokos<br />
nesiskundžia ir didelio poreikio tam neturi. Bendros informacijos apie verslo galimybes Latvijoje labiau<br />
norėtų organizacijos, kurios šiuo metu nebendradarbiauja su kaimyninės šalies verslo organizacijomis.<br />
Organizacijos, kurias domintų verslo partneriai Latvijoje, teigia, kad joms reikia informacijos apie verslo<br />
galimybes Latvijoje. Įdomu paminėti, kad net tos organizacijos, kurios teigia nesidominčios verslo partneriais<br />
Latvijoje, teigia, kad joms trūksta informacijos apie verslo galimybes kaimyninėje šalyje. Reikia pažymėti,<br />
kad organizacijas, kurias domina galimybė rasti verslo partnerių Latvijoje, iš tiesų nelabai stabdo latvių<br />
kalbos nemokėjimas. Tik 14 galimybe bendradarbiauti su Latvija besidominčių verslo organizacijų nurodė,<br />
kad kalbos nemokėjimas yra kliūtis, tuo tarpu net 53 verslo organizacijos tokios kliūties neįžvelgia.<br />
143
Ligita Šimanskienė, Darius Burgis, Diana Līduma, Māra Zeltiņa<br />
Verslo bendradarbiavimas Klaipėdos regiono ir latvijos pasienyje<br />
Išvados<br />
Organizacijų bendradarbiavimas sudarant horizontalius tinklus yra vienas pagrindinių naujo verslo modelio<br />
globaliame pasaulyje bruožų. Organizacijų bendradarbiavimas yra vienas jų plėtrą skatinančių veiksnių.<br />
Tikėtina, kad sparčiau vystantis organizacijoms gerės ir bendra pasienio regionų ekonominė situacija,<br />
mažės socialinė ir ekonominė atskirtis. Palankias sąlygas šalių organizacijų bendradarbiavimui sudaro IKT<br />
paplitimas ir anglų, kaip universalios, kalbos vartojimas.<br />
18,2 % tyrime dalyvavusių organizacijų nurodė turinčios verslo partnerių Latvijoje, daugiausia bendradarbiaujama<br />
prekybos (28,6 %), paslaugų (19,0 %) ir švietimo (16,7 %) sektoriuose. Tai, kad labiausiai<br />
bendradarbiauja prekybos ir paslaugų organizacijos, lemia ir bendradarbiavimo pobūdį: paslaugų pirkimas<br />
(34,1 %), prekių pirkimas (18,2 %) ir bendri prekybos kanalai (18,2 %). Kaip papildomos bendradarbiavimo<br />
sritys nurodyti akademinis bendradarbiavimas, bendradarbiavimas inovacijų srityje ir bendra tiriamoji<br />
veikla. Atliekant tyrimą paaiškėjo, kad nors šiuo metu Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimas<br />
nėra intensyvus, egzistuoja didelis tokio bendradarbiavimo poreikis: net 42,8 % tyrime dalyvavusių<br />
organizacijų norėtų bendradarbiauti su Latvijos organizacijomis, tai yra beveik du kartus daugiau nei<br />
bendradarbiauja šiuo metu, ši tendencija pastebima visose ekonominės veiklos šakose.<br />
27,7 % respondentų teigia, kad užsienio kalbos nemokėjimas trukdo bendradarbiauti su Latvijos organizacijomis.<br />
Kadangi tiek Lietuva, tiek Latvija yra nedidelės šalys, jų gyventojai priversti mokytis užsienio<br />
kalbos. Tradiciškai vyresnioji karta moka rusų kalbą, jaunesnioji dažniausiai moka anglų kalbą, kuri pasaulyje<br />
pripažinta kaip verslo kalba, todėl verslo organizacijos paprastai suranda galimybių bendrauti. Didesnė<br />
kliūtis Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimui yra informacijos apie verslo vykdymo<br />
sąlygas Latvijoje trūkumas. Net 67,9 % tyrime dalyvavusių organizacijų nurodė, kad tokios informacijos<br />
jiems trūksta, taip pat išsakytas pageidavimas tokios informacijos gauti lietuvių kalba.<br />
Siekiant paspartinti Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimą reikėtų daugiau informacijos<br />
apie verslo plėtojimo galimybes Latvijoje, jei įmanoma tokia informacija turėtų būti prieinama<br />
lietuvių kalba, reikėtų koordinuojančio didesnio abiejų valstybių institucijų vaidmens, kurti horizontalius<br />
bendradarbiavimo tarp valstybės, švietimo ir verslo organizacijų tinklus, tinklinių organizacijų veikloje galėtų<br />
dalyvauti ir partneriai iš Latvijos.<br />
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Business cooperation in the cross-border of KlaipĖda<br />
region and Latvia<br />
Ligita Šimanskienė, Darius Burgis, Diana Līduma, Māra Zeltiņa<br />
Klaipėda University (Lithuania), Liepaja University (Latvia)<br />
Summary<br />
In this article we analyse the cooperation of business organisations of Klaipėda region with Latvian organizations.<br />
One of the main problems of this region, located in the cross-border with Latvia, is low competiveness<br />
of its organisations and high levels of unemployment. One of ways of coping with this problem is promoting<br />
the cooperation between organisations in the region among themselves and also with organisations in<br />
neighbouring Latvia. In this article we present the results of the research done in 2011 among top managers<br />
of organizations in Klaipėda region, the aim of the research and also this article is to examine the state of<br />
cooperation between organizations of Klaipėda region and Latvia. The tasks of the article are: 1) to analyse<br />
the theoretical premises for cooperation in cross-border regions; 2) determine the level of cooperation of<br />
organisations from Klaipėda region and Latvia; 3) determine the obstacles for cooperation; 4) establish the<br />
measures that could stimulate more active cooperation of organisations of Klaipeda region and Latvian organizations.<br />
To achieve these goals we used the analysis of scientific literature and survey research.<br />
A total of 159 organisations took part in the survey, to better reflect the real situation in the region, we<br />
decided to survey organizations according to their branch of economic activity, that is the number of organizations<br />
surveyed in each branch of economic activity was determined by the proportion of organizations in<br />
specific branch of economic activity among total number of organizations in the region. Most organizations<br />
that participated in the survey are engaged in services and trade, 33.5 % and 23.5 % respectively. Most of<br />
the organizations that participated in the research have fewer than 10 employees (micro enterprises), they<br />
constitute of 61.1 % of all questioned organizations, 18.9 % are small enterprises employing between 10<br />
and 50 employees. Even 80.3 % of organizations participated in the research had fewer than 50 employees.<br />
77.4 % of surveyed organizations had annual turnover below 7 million LTL. The distribution of enterprises<br />
by number of employees and by the annual turnover of the organizations that participated in the survey correspond<br />
with the actual situation in Klaipėda region, where most of the organizations are small and medium<br />
enterprises, mostly engaged in services and trade branches of economic activity.<br />
After analysing the scientific literature and the data from the survey research we came to the following<br />
conclusions:<br />
Cooperation by forming horizontal networks is one of the main aspects of doing successful business in<br />
a globalised world. Cooperation between organizations is one of stimulating factors of their development,<br />
this could lead to the improvement of overall economic and social situation in the region. Two of the most<br />
145
Ligita Šimanskienė, Darius Burgis, Diana LīDuma, māra ZeLtiņa<br />
Verslo bendradarbiaVimas Klaipėdos regiono ir latVijos pasienyje<br />
important factors that facilitate the international cooperation between organizations are the spread of information<br />
communication technologies and the establishment of English language as a universal mean of<br />
communication in the business world.<br />
18.2 % of organizations that took the survey declared that they have business partners in Latvia, the<br />
sectors where most of cooperation takes place are trade (28.6 %), services (19.0 %) and education (16.7 %).<br />
The type of cooperation corresponds to the branch of economic activity of the partners, most common are<br />
purchase of services (34.1 %), purchase of goods (18.2 %) and common channels of trade (18.2 %), as<br />
additional areas of cooperation respondents determined the academic cooperation, cooperation in the area<br />
of innovations and joint research activities. After analysing the data from the survey it became evident, that<br />
although the level of cooperation between organizations of Klaipeda region and Latvia is quite low, there is<br />
a big need for such kind of cooperation, 42.8 % of all the organizations that took the survey stated that they<br />
would like to cooperate with Latvian organizations and that is more than twice the number of organizations<br />
that are currently cooperating, this tendency can be seen in all branches of economic activity.<br />
only 27.7 % of the respondents stated that the lack of knowledge of foreign language is an obstacle to<br />
cooperate with Latvian organizations. Because Latvia and Lithuania are both small countries their people<br />
are forced to learn foreign languages. Traditionally the older generation knows Russian and the younger<br />
employs English, which is a universal language for doing business internationally, this, is why most of organizations<br />
in the region find one or another way to communicate with Latvian organizations. The bigger obstacle<br />
for organizations of Klaipeda region to cooperate with Latvian organizations is the lack of information<br />
about Latvian business (tax, legal rules, etc.). Even 67.9 % of the organizations that took part in the survey<br />
stated that they lack such information and also stated the need of such information in Lithuanian language.<br />
To facilitate the cooperation of organizations from Klaipeda region and Latvia, more information about<br />
Latvian business should be provided; if possible it should be in Lithuanian language. There also should be<br />
a bigger coordinating role of government institutions from both countries in forming the horizontal cooperation<br />
networks, especially between organizations from business, government and science sectors, partners<br />
from Latvia could participate in those networks, making them more productive.<br />
KEY WoRDS: Klaipeda region, Latvia, cooperation, cross-border.<br />
JEL coDES: R, f230.<br />
Acknowledgment<br />
This paper is written using data from project “formation of methodological framework of regional business<br />
growth promotion (LT-LV)” (Project Nr. LV-LT/1.1/LLIII-152/2010).<br />
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PRACTICE OF CROSS BORDER COOPERATION<br />
IN CAPACITY BUILDING PROJECT:<br />
ENSURING SUSTAINABLE DEVELOPMENT<br />
Rasa Viederytė 1 , Giedrė Strakšienė 2<br />
Klaipėda University (Lithuania)<br />
Abstract<br />
The article presents the practice of Capacity Building project (CBP) activities underlining the sustainable development importance<br />
in the context of Cross Border Cooperation, which was implemented in Denmark, Germany, Poland, Sweden and Lithuania. The<br />
article is based on the analysis of statistical data and South Baltic Program documents adopted by the European Commission. The<br />
knowledge and experience of CBP formulated in this paper could be useful for future capacity building initiatives in the South Baltic<br />
region or in other territorial cooperation programmes. Article authors were official representatives of this project in Lithuania Region<br />
and actively participated during the Capacity Building project activities implementation process, took responsibilities during the<br />
interview and questionnaire givens collecting in Lithuania, were mentoring the Rent-of-Expert process and made individual consultations,<br />
organized trainings and workshops.<br />
KEY WORDS: Cross Border Cooperation, Capacity Building project, South Baltic Programme.<br />
JEL codes: O19, O22, O31, O57.<br />
Introduction<br />
The ‘EU Strategy for the Baltic Sea Region’ is described in three documents: (1) a Communication from<br />
the European Commission to the Council and the European Parliament, (2) an associated Action Plan which<br />
complements the Communication, presented to the Council and European Parliament at the same time and<br />
(3) a Working Document of the European Commission’s Services which presents the background, approach<br />
and content of the strategy.<br />
The priority areas are organized into four thematic ‘pillars’ and one horizontal section. It is important<br />
to appreciate, however, that this is only for ease of analysis. In fact, every pillar relates to a wide range of<br />
policies and will have impacts on the other pillars: they are interlinked and interdependent. Each priority<br />
area starts with a presentation of the issue providing background information on the topic. Then, the hotspots<br />
(main problems) are indicated and the added value of the action for the Baltic Sea Region is presented.<br />
The priority areas are implemented through detailed actions which are explained. Some actions are strategic<br />
for the Baltic Sea Region as they are designed to address specific and important issues for its regions,<br />
citizens and enterprises. Others are cooperative, meaning they are based on the benefits in improving cooperation<br />
on issues where Member States and stakeholders are ready to do so. In some cases, actions might<br />
1<br />
Rasa Viederytė – Klaipėda University, project Management Department, the head of project Management Department. Scientific<br />
interest: management of projects.<br />
E-mail: rasa.viederyte@ku.lt<br />
Tel.: +370 46 398 776<br />
2<br />
Giedrė Strakšienė – Klaipėda University, project Management Department. Scientific interest: management of projects.<br />
E-mail: giedre.straksiene@ku.lt<br />
Tel.: +370 46 398 776<br />
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require a change in the policy orientation or national legislation of the Member States in the Baltic Sea<br />
Region. In others, they require financing which could be provided by private or public funding (EU, national,<br />
regional or local funds). All actions should be understood without prejudice to the existing exclusive<br />
Community competences (Communication from the Commission to the European Parliament, the Council,<br />
the European Economic and Social Committee and the Committee of the Regions concerning the European<br />
Union Strategy for the Baltic Sea Region Action Plan (2009).<br />
The period of 2007–2013 brings several major changes to the South Baltic Programmes dealing with<br />
the territorial co-operation in the European Union. Most importantly the territorial co-operation objective<br />
includes three main aspects:<br />
• y development of economic and social cross-border activities (cross-border cooperation);<br />
• y establishment and development of transnational co-operation, including bilateral co-operation between<br />
maritime regions;<br />
• y increasing the efficiency of regional policy through interregional promotion and cooperation, the<br />
networking and exchange of experiences between regional and local authorities (interregional cooperation).<br />
The South Baltic Programme is developed right on this initiative. In formal terms it is the so called multilateral<br />
cross-border co-operation Programme created on the maritime border between the Southern Baltic<br />
Sea regions. In practical terms the South Baltic Programme is a completely new co-operation area where<br />
cross-border co-operation structures have not been developed to the full scale yet. The programme area,<br />
however, shows strong cross-border links developed through cooperation in Euroregion Baltic, Euroregion<br />
Pomerania, the South Baltic Four Corners Cooperation and many bilateral initiatives. These initiatives managed<br />
to contribute to stronger connection and economically beneficial development of neighbouring areas,<br />
and therefore may form a fundament for the programme actions.<br />
Considering the new changes in the Programme was started the Capacity Building project, that aims were<br />
to attract better the main target group (newcomers, especially from local authorities and NGO’s) to the South<br />
Baltic Programme and to strengthen their capacity to prepare and later to implement good projects within<br />
the Programme.<br />
The project realised the afore-mentioned aims through three principal activity strands:<br />
• y National trainings – an introduction to international project development, addressed mainly to beginners;<br />
• y Cross-border workshops – addressed to beneficiaries with an identified project idea for a project within<br />
the South Baltic Programme;<br />
• y Rent-an-expert facility – individual advisory services on project development.<br />
Problem. Various cross-border initiatives were provided within the South Baltic Programme, but there’s<br />
no evaluation on the program applying abilities and knowledge, based for starting to participate in the Program.<br />
Capacity building project (CBP) was launched to help with the South Baltic Programme participation<br />
issues, by providing real help on how to start project planning process, how apply the proposal, where to<br />
look for partners, etc. It is also believed that the knowledge and experience of CBP formulated in this paper<br />
could be useful for future capacity building initiatives in the South Baltic region or in other territorial cooperation<br />
programmes. In addition, the findings of this paper could potentially be used to better tailor ETC<br />
programmes in the next funding periods. There’s question how Capacity Building project ensure sustainable<br />
development at least among countries-participants.<br />
Purpose of article: to disclose practice of Capacity Building project emphasizing the sustainable development<br />
in the context of Cross Border Cooperation.<br />
The research objectives are: theoretically substantiate the concept of Capacity Building project in<br />
the South Baltic programme, empirical surveying barriers and support for project development and to compare<br />
results.<br />
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The following methods were applied: analysis of scientific literature and documents, questionnaire-in<br />
written; interview-in-written, statistical analysis of data.<br />
1. The concept of Capacity Building project<br />
Capacity Building Project (CBP), realized within the South Baltic Programme, was launched to help<br />
potential beneficiaries of the Programme in the preparation and implementation of cross-border projects.<br />
The project arose from the analysis of results of the two first application rounds within the South Baltic Programme,<br />
which showed that there was a strong interest and demand for funding cross-border co-operation<br />
among local public authorities, publicly owned corporations, regional public authorities, universities and<br />
non-governmental organizations. However, there was a significant discrepancy between the number of applying<br />
institutions and the number of successfully applying institutions. Although many projects presented<br />
valuable ideas, their quality was not sufficient to receive funding. This proved that there was an apparent<br />
lack of knowledge and experience in cross-border projects’ development among the Programme’s potential<br />
beneficiaries. The Capacity Building Project aimed to bridge this gap through various trainings and tailored<br />
assistance and to facilitate development of joint project proposals of cross-border character.<br />
The aim of the Capacity Building Project was to support participation in the South Baltic Programme,<br />
particularly among local authorities and NGOs who constitute the target group of the Project. Capacity Building<br />
was offering the following free-of-charge services:<br />
1. Training on project development – trainings in national languages, introduced the participants<br />
to a variety of tools and methods used to identify, develop and manage projects; the participants learned how<br />
to generate project ideas, identify partners, plan and prepare projects, estimate costs etc;<br />
2. Cross-border workshops – the workshops were addressed to beneficiaries who have already identified<br />
concrete ideas for development of projects within the SB Programme; participation in the workshops<br />
prepared beneficiaries for concrete cooperation in joint projects<br />
3. Individual project consultations – potential beneficiaries could receive free-of-charge consultations<br />
on project development.<br />
Beginners were given guidelines and tools necessary for project development during national trainings.<br />
More advanced beneficiaries took part in the cross-border workshops, were they received structured feedback<br />
on their ideas from a panel of experts. Many projects received support under the Rent-an-Expert service:<br />
they were supported in the development of their project idea by either an external expert or a mentor<br />
from the CBP team.<br />
1.1. Training sessions<br />
The CBP on 2010 started training sessions for potential programme beneficiaries. The goal of the training<br />
is was develop skills and knowledge of the potential programme beneficiaries which lead to their increased<br />
participation in the SBP. Trainings were held in national languages, in groups of 15 up to 25 people. The<br />
trainings were delivered by Action Learning method, i.e. participants were working with case studies and<br />
exercises to allow them to understand the process of project development. The participants learned how to<br />
generate project ideas, identify partners, plan and prepare projects, estimate costs etc. There were 3 one-day<br />
training sessions planned in all partner countries.<br />
In September and October partners of the Capacity Building Project, with the help of <strong>Regional</strong> Contact<br />
Points, organized trainings for the beneficiaries of South Baltic Programme.<br />
Fifteen training sessions were held in all Programme countries: 3 in Lithuania (Kretinga, Klaipeda and<br />
Taurage), 3 in Denmark (2 on Zealand and 1 in Ronne), 3 in Germany (in Rostock), 4 in Sweden (in Kalmar,<br />
Blekinge, Skane and Kronoberg). The participants included representatives of regional administration,<br />
municipalities, NGOs, museums and universities and various associations. The trainings were moderated by<br />
Capacity partners.<br />
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The trainings concentrated on the development of international projects, with special focus on SBP. They<br />
were delivered by Action Learning method, i.e. participants worked with case studies and practical exercises<br />
that allowed them to understand the process of project development. The trainers introduced the participants<br />
to general skills on project development and management such as creating a Gannt chart or planning activities<br />
and basic knowledge about projects as such. The participants learnt about the specific features of South<br />
Baltic projects and equipped with this knowledge they stared working on own project ideas. They defined<br />
objectives and results and learnt how to frame them into South Baltic Programme. Some activities were devoted<br />
to the identification of project activities and outputs. Trainers explained also how to find partners and<br />
form partnership.<br />
These training sessions were addressed to beginners, with little experience in international project development.<br />
Most of the material presented was in national languages, though texts from real applications were<br />
kept in English, in Sweden, in German, in Lithuanian and in Danish. A very practical and hands on material<br />
was produced by the Capacity Building Project and used during all trainings. Since many of our interviewees<br />
considered the application process as complicated, our training materials highlighted some important parts of<br />
the application form, to get rid of the perception of it being more complicated that it really is. Trainees were<br />
introduced to basic concepts of project development.<br />
The national training conducted by the partners in the SBP CAPACITY project has been well received<br />
and evaluated by the participants. Project have trained about 270 persons in the entire region, out of which<br />
88 in Sweden, 66 in Poland, 43 in Lithuania, 42 in Denmark, and 28 in Germany. Project administration<br />
group hoped that the basic project development skills will allow them to develop new projects and applications<br />
for future calls. The implementation of the national training package that was planned within CAPA-<br />
CITY means that this part has been completed.<br />
1.2. Workshops<br />
For those who have already got some project ideas, project conducted two cross-border workshops in<br />
Klaipeda (29 participants) and in Gdynia (43 participants). The two workshops were also received extremely<br />
well, and participants met new potential partners, learnt from each others’ experiences and got professional<br />
advice from experts. All in all, they had a chance to get the feeling that developing projects in the South<br />
Baltic Programme is not so extremely difficult.<br />
From October 21st – lunch – till October 22nd – lunch, 2011 the first Capacity Building Project crossborder<br />
workshop took place in Klaipeda, Lithuania. The workshop gathered 29 participants from all countries<br />
in the area of the South Baltic Programme; beneficiaries that wanted to have their project ideas assessed<br />
and discussed by a panel of experts and Partners from the Capacity Building project.<br />
The work for the participants had started prior to the workshop itself. The beneficiaries had worked with<br />
their project ideas, presented them in writing and prepared 10 minutes presentation.<br />
Most had used the template for structuring a project idea provided by the Capacity Building Project. All<br />
participants were eager to have their feedback. The experts pointed out both strengths and weaknesses with<br />
the presented projects, one by one and also made recommendations. It became obvious that many projects<br />
had similar weaknesses; some comments could be expressed more in general. Quite a few also needed to<br />
extend their partnership, and thanks to the fact that all participants had listened to all projects some projects<br />
got offers from other participants that knew organizations back home that probably would be interested to<br />
join. Contact details were exchanged.<br />
Some projects did not fit into the South Baltic Project at all, mainly because they were more local, had<br />
no cross-border value. These projects were recommended other funding possibilities to start with, and later<br />
on extend, in many cases interesting scopes, to include a wider geographical area. To make a budget is not<br />
always easy.<br />
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1.3. Individual consultations<br />
If beneficiaries felt that trainings and workshops were not enough, they were taking individual project<br />
consultations. Capacity Building pool of experts consisted of 50 professional consultants who were ready<br />
to offer their knowledge and experience to help develop project idea into a good project application. The<br />
consultations were free of charge. All beneficiaries had to do was fill an on-line application form available<br />
on website www.sbpcapatity.org and submit before the deadline. Provided that application was approved, an<br />
expert was allocated to beneficiary to guide through the process of preparing the application.<br />
If beneficiaries had some problematic question or uncertainty, before asking for full scale Rent-an-Expert<br />
service, beneficiaries were always welcome to ask Project Contact in them country for mentoring assistance.<br />
2. Analysis of barriers for Project development<br />
To achieve its objectives the CBP carried out an analysis aimed at identifying the obstacles and needs<br />
of support among the Programme’s potential beneficiaries. The analysis was based on the results of questionnaires<br />
and interviews. It aimed to shed some light on the barriers that hamper a smooth development of<br />
projects and thematic areas the beneficiaries are most interested in.<br />
The analysis was carried out in two steps. The first step was a standardized web-based or printed closedquestion<br />
questionnaire. The broad group of potential Programme beneficiaries were encouraged to fill-out<br />
the questionnaires in order to define specific reasons for a lack of their activity in the international programmes<br />
and SBP in particular. In total 220 questionnaires were analysed (22 of which 20 were New comers<br />
(NC) from Denmark, 36 (30 = NC) from Germany, 51 (46 = NC) from Lithuania, 71 (62 = NC) from Poland,<br />
38 (26 = NC) from Sweden and two unidentified both of which were NC)<br />
The second step was followed by deeper interviews with selected potential beneficiaries in each country.<br />
The interviews were conducted both through face-to-face meetings and over the phone. The analysis was<br />
made, taking into consideration all aspects of the cross border projects’ development and implementation. In<br />
total 56 interviews were conducted 10 in Denmark, 10 in Germany, 16 in Lithuania, 10 in Poland and 10 in<br />
Sweden.<br />
In the questionnaire issues related to the thematic areas as well as the greatest barriers were being investigated<br />
for potential beneficiaries especially newcomers. The general applicants including those with more<br />
experience and knowledge of the programme are also asked. The questionnaire was structured into four main<br />
parts. The first one was about the thematic areas that the potential beneficiaries are interested in. The second<br />
part examined the familiar of the SB program in the regions. The third and four parts focused on the barriers<br />
that people encounter when they apply and implement projects and what support they need.<br />
3. The obstacles for participating in the SBP<br />
It is of great importance for the Capacity Building Project to have identified the barriers for participation<br />
within the South Baltic Programme. In order for the project to help newcomers overcome their main obstacles<br />
the input from this part of the analysis has been very valuable and useful when developing the training<br />
materials.<br />
The question posed in the questionnaire: “What do you perceive as the main obstacles for participation<br />
in international projects (You may select several obstacles, please prioritize them by selecting a number from<br />
1–5, where 5 means the biggest obstacle)”<br />
The barriers for participation within the South Baltic programme differ between the countries. The below<br />
statistics will provide an overview of the most important issues in each country: Denmark, Germany, Lithuania,<br />
Poland and Sweden.<br />
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f. not in national language<br />
e. Application process complicated<br />
d. We do not know how to find partners<br />
c. financial capacity to pre-finance<br />
b. financial capacity to co-finance<br />
1<br />
2<br />
3<br />
4<br />
5<br />
a. not enough human resources<br />
0% 20% 40% 60% 80% 100%<br />
Figure 1. Denmark: Main obstacles for participation in projects identified by Danish beneficiaries<br />
Source: Analysis of Barriers for Project Development, 2011<br />
For the Danish respondents the English language (as official programme language) does not discourage<br />
potential participants from taking part of the programme to a significant extent. The main barriers rather consist<br />
of the lack of human resources, the financial capacity to pre-finance and co-finance and the difficulties<br />
of the application process.<br />
Three obstacles stood out among the Danish interviewees: Finding partners overseas, the financial issue<br />
(the uncertainty of getting money back but also the need of having a great liquidity to begin with) and the<br />
lack of time and capacity. It was also considered hard and complicated to apply for EU-funding both due to<br />
the complexity, hard conditions and lack of knowledge of the programme but also because of national laws.<br />
Accounting was also considered to be an obstacle.<br />
Most of the Danish interviewees considered it to be possible to overcome some of the barriers themselves<br />
through capacity building and by using the right people within the organization and finding the right partners<br />
to fill the gaps. Regarding the co-financing it was argued that this is mostly a problem for smaller organizations<br />
and they won’t be able to conquer this obstacle themselves.<br />
Most of the Danish Interviewees welcomed external assistance only one claimed that assistance wasn’t<br />
needed to overcome the barriers (the barriers mentioned by this person was finding partners and liquidity).<br />
The desired support was mainly guidance in general (dialogue with authorities, the JTS or help from “rentan-expert”<br />
which “sounded very good” and was a “good idea”) and help with the budget.<br />
f. Application documents not in national language<br />
e. Application process too complicated<br />
d. how to find partners<br />
c. no financial capacity to pre-finance<br />
b. financial capacity to co-finance<br />
1<br />
2<br />
3<br />
4<br />
5<br />
a. not enough human resources<br />
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100<br />
%<br />
Figure 2. Germany: Main obstacles for participation in projects identified by German beneficiaries<br />
Source: Analysis of Barriers for Project Development, 2011<br />
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In Germany three obstacles stood out as very problematic: The financial capacity is the main problem<br />
(pre-financing and co-financing being rated as the two greatest barriers to overcome). These are closely<br />
followed by the lack of human resources which more than 30 % of the respondents considered to be of very<br />
high importance. The application process and how to find partners were considered as barriers but to a significantly<br />
less extent. The smallest barrier to overcome for the German respondents was that the application<br />
documents are not translated into the national language.<br />
Two out of 10 German interviewees not commented on the main obstacles. The most obstacles were to<br />
acquire money for pre-finance, co-finance and lack of support from regional decision-makers. The barriers<br />
mentioned were: language difficulties, no transparent work of administration, dread of competition, third<br />
party founds hardly expected, finding partner, cooperation partner structure, contacts, guidelines, competences<br />
and resources in term of time and personnel. Most of the German interviewees claimed that the language<br />
obstacles could be overcome by themselves for example through dialogue. However most of them stated that<br />
they would also need assistance from regional decision-makers, partners.<br />
f. Application documents<br />
not in national language<br />
e. Application process<br />
too complicated<br />
d. how to find partners<br />
c. financial capacity to<br />
pre-finance<br />
b. financial capacity to<br />
co-finance<br />
a. not enough human<br />
resources<br />
1<br />
2<br />
3<br />
4<br />
5<br />
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%<br />
Figure 3. Lithuania: Main obstacles for participation in projects identified by Lithuanian beneficiaries<br />
Source: Analysis of Barriers for Project Development, 2011<br />
The greatest obstacles for the Lithuanian respondents were financial capacity to pre-finance and financial<br />
capacity to co-finance. The rest of the barriers mentioned were considered less important and were almost<br />
equally ranked.<br />
About one third of the interviewed did not know which the main obstacles could be or chose not to answer<br />
the question. Of those who answered the main issue was co-financing followed by workload and lack of<br />
information. Other reasons mentioned were negative institutions, lack of partners, short time to prepare, lack<br />
of experience, unclear forms and a different culture of communication.<br />
The answers to whether these barriers could be overcome by the organizations themselves were quite<br />
varying. While a few considered it to be possible by strengthening the English skills for example some said<br />
it might be possible but very difficult and others considered it to be out of their power. Regarding assistance<br />
to overcome the barriers it was agreed by all who answered that question that external support was important.<br />
None of the Lithuanian interviewees had considered applying for the SBP but later refrained from it.<br />
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f. Application documents not in national<br />
language<br />
e. Application process too complicated<br />
d. how to find partners<br />
c. financial capacity to pre-finance<br />
b. financial capacity to co-finance<br />
1<br />
2<br />
3<br />
4<br />
5<br />
a. not enough human resources<br />
0% 10<br />
%<br />
20<br />
%<br />
30<br />
%<br />
40<br />
%<br />
50<br />
%<br />
60<br />
%<br />
70<br />
%<br />
80<br />
%<br />
90<br />
%<br />
100<br />
%<br />
Figure 4. Poland: Main obstacles for participation in projects identified by Polish beneficiaries<br />
Source: Analysis of Barriers for Project Development, 2011<br />
Once again the financial aspects (pre-financing and co-financing) were identified as the biggest obstacles,<br />
but in relation to the other countries none of the barriers stood out to the same extent in Poland. All were<br />
considered to be of relatively high importance.<br />
Few of the Polish interviewees had refrained from applying for funding with in the South Baltic Programme.<br />
For those who had the main reason seemed to be lack of partners or other problems which were not<br />
related to the programme itself.<br />
They perceived the main obstacles to be staff shortages, trouble finding partners and the language barrier.<br />
It was also evident that the focus had been on other projects (mostly infrastructure) where funds were tied up<br />
which had led to a lack of funds. It was evident that the obstacles were not considered possible to overcome<br />
without external assistance, but it wasn’t clear who should be responsible, and of what. Consultancy companies,<br />
institutions and advisory bodies were suggested to mediate contacts, and give support in the creation<br />
and implementation of the project. Although most of the interviewees could not point at any specific barriers<br />
during the application process a few were mentioned; language barriers, communication barriers (no cooperation<br />
with partners from abroad) and trouble formulating the application.<br />
f. Application documents not in national<br />
language<br />
e. Application process too complicated<br />
d. how to find partners<br />
c. financial capacity to pre-finance<br />
b. financial capacity to co-finance<br />
1<br />
2<br />
3<br />
4<br />
5<br />
a. not enough human resources<br />
0% 10<br />
%<br />
20<br />
%<br />
30<br />
%<br />
40<br />
%<br />
50<br />
%<br />
60<br />
%<br />
70<br />
%<br />
80<br />
%<br />
90<br />
%<br />
100<br />
%<br />
Figure 5. Sweden: Main obstacles for participation in international projects identified by Swedish beneficiaries<br />
Source: Analysis of Barriers for Project Development, 2011<br />
Similar to the situation in Denmark the usage of English is not considered to be an important barrier and<br />
neither is finding partners. The main obstacle for the Swedish respondents is the lack of human resources.<br />
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Overall, lack of time seemed to be the key-problem. Whether it is needed to familiarize oneself with the<br />
programme, to find partners or to write an application the interviewee’s organizations simply didn’t have<br />
the time or were resistant to take the risk of investing large amounts of time into a project. Language- and<br />
cultural differences were also problems as well as difficulties in writing an application and meeting the high<br />
demands of the programme. It was believed that there is a mental barrier when it comes to international programmes<br />
(due to ignorance and lack of experience) which could be bridged by providing information and<br />
marketing the benefits of international projects and by educating potential beneficiaries in understanding the<br />
rules and regulations and adjusting an application to these. The Capacity Building initiative is much welcomed,<br />
but those familiar with the South Baltic Programme also point out that the contact points have been<br />
very supportive and helpful in the past. Most agreed that external support is needed to overcome the main<br />
barriers. Some of the interviewees were specific with what support they desired. The suggestions ranged<br />
from help to focus the project and help with writing an application to getting help with leading the project<br />
and reimbursements for translators (since they quickly eat up the budget). There was also a request to target<br />
information so that when a measure related to certain issues comes up information regarding this would be<br />
directed to those concerned, they argued that there is limited time to cover what’s happening and relevant<br />
information often drowns among the massive amounts of information they receive. However no one had a<br />
clear idea of who should provide these services and whom should be responsible. Suggestions ranged from<br />
the contact points, the JTS, and the Capacity building projects to the county councils or special consultants.<br />
Another barrier mentioned was that it is hard to find partners and once you have it’s hard to get them<br />
together to talk the project over thoroughly. Money for pre-meetings is needed.<br />
In more than one case the SBP had been considered but didn’t seem to be the most strategic choice when<br />
applying for funds. <strong>Regional</strong> funds often seemed to be a wiser choice for many reasons: No language- and<br />
cultural barriers. The international dimension sometimes demanded that the project became bigger than<br />
necessary. Others had decided not to apply in the SBP because their partners had found the programme timeconsuming<br />
and the application process difficult in the past.<br />
4. The most useful supports<br />
Out of the 220 questionnaires reviewed 199 would be more interested in applying for funds from the SBP<br />
if they got support. Below the answers are first specified by country and finally what the newcomers have<br />
identified as the most useful support. The question posed in the questionnaire: “which type of support is the<br />
most useful for your organization in order to apply to South Baltic Programme?”<br />
In Denmark the greatest needed for support seems to be during the budget preparations. Information on<br />
the application procedure is another issue where the need of assistance is evident. The third most important<br />
area for support is getting help to find relevant partners followed by “description of activities”. The two remaining<br />
issues (developing a complete application and tailoring a project idea) do not need as much support.<br />
This is particularly true for tailoring the project idea which was only identified as a barrier by approximately<br />
10 % of the Danish respondents.<br />
Nothing stood out when the Danish interviewees considered which type of support would be most useful<br />
for their organization in order to apply to the south Baltic Programme. Three people mentioned Finding<br />
Partners and two rent-an-expert. The rest of the suggestions were only mentioned by one person: Developing<br />
a project idea; formulating the project idea; Dialogue with JTS and CP’s; Time management; Matching<br />
the programme; Budget and Technical information. The support was mainly needed in the beginning while<br />
addressing the above issues, finding partners, developing the project idea etc. Few of the interviewees could<br />
consider paying for support, among those who couldn’t one stated that he would if there was a guarantee that<br />
the application would be approved. During the application process the main barrier seemed to be related to<br />
partners. Mentioned problems were; finding them in the first place, getting everyone together, the wishes and<br />
needs of many organizations, communication with partners and getting the process to flow and partners who<br />
quit the last minute. Other obstacles mentioned were formulating the application, waiting for a long time<br />
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without getting any response and not being able to do anything in the meantime. A few people didn’t have<br />
any experience and chose not to comment although one pointed out that it looked extensive and bureaucratic.<br />
Almost none of the Danish interviewees had received support previously. Those who had experienced it had<br />
done so through partners, programme administration, volunteers and internal capacities.<br />
In Germany once again budget preparations are in greatest need of support. Developing a complete<br />
application, tailoring a project idea and describing the activities are also important. The development of a<br />
complete application is higher ranked in Germany than in other countries. From the analysis we can also<br />
draw the conclusion that all areas of support are generally of high importance.<br />
The most useful support for the interviewees organizations were conditions for entrance, search for partners<br />
and help with the application process, budget planning, accounting and reporting, hence most support<br />
was needed in the beginning. Only two out of 10 interviewees would not be willing to pay for support<br />
although one of them came with the reservation of it depending on the financial situation.<br />
The mentioned bottlenecks during the application procedure were guarantee of partners and red tape<br />
(excessive regulations). Most of them had received external support previously (one mentioned that it was<br />
through external agencies, one mentioned from ViaBalticaNordica, BSR Innoreg, BalticBiogas) in the areas<br />
of funding, content and the application process. Both perceived it as a positive experience such as pleasant,<br />
good advice and very helpful. In general they felt that they had received good assistance.<br />
In Lithuania the help with the budget preparations are again the most useful support. The other predefined<br />
barriers all seem to be in need of assistance and are of almost equal importance. Generally all areas<br />
are of importance for the Lithuanian respondents.<br />
Mostly the Lithuanian interviewees desired advice and consultations in general. The areas specifically<br />
mentioned were formulating and framing the idea, financial matters, preparing proposals and drafting trainings.<br />
Help with translations was another suggestion.<br />
Most of the interviewees wished for quite extensive support throughout the application process. It is<br />
possibly because of their lack of knowledge about the programme. The people who had been specific all<br />
agreed that the support beginning was the most important reasons mentioned were that they needed help to<br />
formulate a clear idea to begin with since the rest is based on this. They also mention that having trainings in<br />
preparations of the application would be useful. However, only two have stated that they are willing to pay<br />
for such support.<br />
Only three people reported that they considered there to be bottlenecks during the application process.<br />
These mentioned the language barrier and the lack of knowledge and partners.<br />
In Poland the main field of support identified by the polish respondents is “Providing information on<br />
application procedure”. Similarly to the other countries the budget preparation is mentioned as one of the<br />
greatest barriers to overcome. But all areas pre-defined were acknowledged as important.<br />
There was a desire from the interviewees to receive consultations throughout the process of creating and<br />
implementing the project, especially in the beginning with the writing and help in finding information on<br />
the application procedure. Many also wished for help in finding partners. Although the support was much<br />
desired only two out of the ten would be willing to pay for assistance. All of the polish interviewees had<br />
experience of support from previous projects and had perceived it “as expected”.<br />
In Sweden the support in budget preparations was highly prioritized by the Swedish respondents. The<br />
second highest priority was help in finding partners and providing information on the application procedure.<br />
Developing a complete application was ranked as the biggest obstacle when taking only the highest scores<br />
into account, but when taking the second highest scores into account it loses its importance slightly.<br />
To have someone review/examine the application and make sure you have framed the project in accordance<br />
with the Programme measures and used clear wording etc. was mentioned more than once, as was<br />
budgeting. Help with the application and how to structure and facilitate results was also mentioned. Educations<br />
also came up. A project school about intercultural communication was suggested and also an inspirational<br />
day with information and education to show the benefits of cross-border cooperation. Guidance was<br />
considered necessary to overcome the mental barriers.<br />
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Most interviewees would like to receive support in the beginning and the only processes mentioned specifically<br />
were writing the application including a budget and the process from generating the idea to writing<br />
the application.<br />
The interviewees would generally be willing to pay for support if the benefits exceeded the costs, but they<br />
were clear about this matter being a question for the management to prioritize.<br />
Figure 6. Needs for support in project development indicated by newcomers<br />
Source: Analysis of Barriers for Project Development, 2011<br />
In Denmark “Providing information on application procedure” and “Developing parts of application<br />
(budget preparation)” stood out.<br />
In Germany “Tailoring project idea” had the highest score<br />
In Lithuania “Developing parts of application (budget preparation)”, “Helping to find partners” and<br />
“Tailoring project idea” had almost the same high score.<br />
In Poland “Providing information on application procedure” got a higher score than the other options.<br />
In Sweden “Developing parts of application (budget preparation)” got the highest score closely followed<br />
by “Helping to find partners” and “Developing complete application”<br />
Here are a few examples of other suggestions of support mentioned: accounting – follow-up; project<br />
management; financial support; translation into English.<br />
5. Quality analysis of CBP services<br />
Quality analysis was based on feedback and opinions received from project beneficiaries, external experts<br />
and CBP team. In order to get a broad picture of all services our project offered, 4 questionnaires were developed:<br />
1. Post-training questionnaire – distributed among national trainings participants;<br />
2. Post-workshop questionnaire – distributed among the participants of cross-border workshops;<br />
3. Rent-an-Expert evaluation questionnaire for experts and mentors;<br />
4. Rent-an-Expert evaluation questionnaire for beneficiaries – distributed among Lead Beneficiaries of<br />
projects who received expert/mentoring support.<br />
The aim of the training (a) and workshop (b) questionnaires was to determine whether these events<br />
proved useful for the beneficiaries. They focused on the concept and structure of these events, usefulness<br />
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of presented material and topics covered. Beneficiaries were also encouraged to share their suggestions for<br />
possible improvements and any other observations they might have.<br />
Rent-an-Expert (c) and Mentoring (d) questionnaires were structured into two main parts. The first one<br />
focused on the cooperation between the beneficiary and expert/mentor. The second part examined the procedures<br />
of Rent-an-Expert service and the quality of CBP support in the arrangement of experts/mentors’ help.<br />
In total 243 questionnaires were analyzed: 139 post-training questionnaires, 64 workshop questionnaires,<br />
19 questionnaires from Rent-an-Expert users and 21 questionnaires from experts and mentors. The results<br />
were similar in all countries covered by the analysis that is why no country division is used in presenting the<br />
results. However, if any serious discrepancies were revealed in any of the examined aspects, this is taken into<br />
account and presented accordingly.<br />
The CBP supported its beneficiaries through three types of activities: national trainings, cross-border<br />
workshops and Rent-an-Expert facility. All these services were designed based on the beneficiaries’ needs<br />
identified in the Analysis of Barriers.<br />
Conclusions<br />
1. The interviews mirror the questionnaires quite well when it comes to the thematic areas if the different<br />
measures. The deviations are explained by the relatively small number of people interviewed in<br />
comparison with the number of people who filled out the questionnaire.<br />
2. After analysing the interviews the conclusion follows that the answers to most of the issues touched<br />
upon in the questionnaire and during the interviews are evident for most EU-funded programmes and<br />
not only the South Baltic Programme.<br />
3. After analysing both the questionnaires and interviews it was evident that there was a contradiction<br />
regarding the English language as a barrier in the application process. While the questionnaires<br />
showed that this was not really a problem the interviewees on the other hand identified this barrier<br />
as an important one. This contradiction could be explained by the lack of language skills among<br />
the human resources. Even though there is enough staff in a company there is still a lack of human<br />
resources if they do not have the relevant skills. The lack of human resources was a far bigger issue<br />
in the questionnaire than the English language but the two might be related which would explain the<br />
deviations between questionnaire and interview results. While the questionnaire points out lack of<br />
human resources the interviewees state the English language to be a barrier as well. The reason might<br />
be that the human resources don’t have relevant skills, such as English.<br />
4. In the interviews those who couldn’t point out any specific barriers where in many cases the same<br />
people who had no experience in the application process.<br />
5. All areas of support are generally important in the South Baltic Programme. Since it is assumed there<br />
is a need for long-term support to build up capacity.<br />
References<br />
About Capacity Building project. (2010). Website: http://www.sbpcapacity.org/info/about<br />
Analysis of Barriers for Project Development. (2011). Website: http://www.sbpcapacity.org/documents /pdf/Analysis_report.pdf<br />
Capacity Newsletters Nb. 1, 2 and 3. (2010–2011). Website: http://www.sbpcapacity.org/info/temp<br />
Communication from the Commission to the European Parliament, the council, the European Economic and Social<br />
Committee and the Committee of the Regions concerning the European Union Strategy for the Baltic Sea region<br />
Action Plan. (2009). European Commission. Brussels, SEC (2009) 712/2.<br />
EU Strategy for the Baltic Sea Region. (2010). Website: http://en.southbaltic.eu/index/?id= 18997733 ec258<br />
a9fcaf239cc55d53363<br />
Galimi paramos gavėjai ir partneriai. (2010). Website: http://www.pietubaltija.lt/index.php/programa /galimi- paramos<br />
-gavejai- partneriai. html<br />
Management extra. Project management. (2007) Elsevier.<br />
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Orr, A. D. (2007). Advanced project management: a complete guide to the key processes, models and techniques. London<br />
and Philadelphia: Kogan page.<br />
Self-evaluation report of the Capacity Building Project. (2011).<br />
South Baltic Cross-border co-operation programme 2007–2013. Operational programme approved by the European<br />
Commission on 20th December. (2007). Website: http://en.southbaltic.eu/files/ ?id_plik =176<br />
South Baltic Cross-border Co-operation Programme 2007–2013, Programme Manual, 8th Call for Proposals. (2007).<br />
Website: http://en.southbaltic.eu/files/?id_plik=3079.<br />
South Baltic publications. (2011). Website: http://en.southbaltic.eu/files/?id_plik=1517<br />
Young, T. L. (2006). Successful project management. 2 edition. London and Philadelphia: Kogan page.<br />
TARPTAUTINIO BENDRADARBIAVIMO PRAKTIKA GEBĖJIMŲ<br />
UGDYMO PROJEKTO ATVEJU: ILGALAIKĖS PLĖTROS<br />
UŽTIKRINIMAS<br />
Rasa Viederytė, Giedrė Strakšienė<br />
Klaipėdos <strong>universitetas</strong> (Lietuva)<br />
Santrauka<br />
Straipsnyje analizuojama Pietų Baltijos regiono strategija Europos kontekste, apžvelgiama Pietų Baltijos<br />
programa, skirta spartinti šio regiono plėtrą, didinant jo konkurencingumą ir žmonių bei institucijų integraciją.<br />
Atsižvelgiant į Pietų Baltijos programos prioritetus, joje gali dalyvauti projektai, kuriais skatinamas ekonominis<br />
konkurencingumas: verslumo plėtra, aukštojo mokslo ir darbo rinkos integracija ir transporto prieinamumas,<br />
bei nagrinėjamos Baltijos jūros aplinkos valdymo, energijos taupymo, atsinaujinančios energetikos,<br />
gamtinio ir kultūrinio paveldo naudojimo regioninei plėtrai temos, įgyvendinamos vietos bendruomenių iniciatyvos.<br />
Siekiant ugdyti pareiškėjų gebėjimus, PB programos dalimi tapo projektas „Gebėjimų ugdymas“.<br />
Šio projekto (CAPACITY) tikslas – padėti potencialiems paramos gavėjams (ypač naujokams iš regioninių<br />
savivaldybių ir NVO) plėtoti labiau susijusias su realiu įgyvendinimu ir geriau parengtas projektų paraiškas.<br />
Straipsnio tikslas – gebėjimų ugdymo projekto pavyzdžiu akcentuoti tvarų vystymąsi tarpvalstybinio<br />
bendradarbiavimo praktikos kontekste.<br />
Tyrimo uždaviniai: teoriškai pagrįsti Pietų Baltijos programos „Gebėjimų ugdymas“ projekto koncepciją,<br />
atlikti empirinę dalyvavimo projektuose barjerų ir paramos analizę ir palyginti skirtingų šalių atsakymų<br />
rezultatus.<br />
Taikyti šie darbo metodai: mokslinės literatūros ir dokumentų analizė, klausimynas ir interviu raštu, statistinė<br />
duomenų analizė.<br />
Įgyvendinant „Gebėjimų ugdymo“ projektą buvo organizuojami mokymai pareiškėjams nacionalinėmis<br />
kalbomis, tarptautiniai mokymai, sudaryta galimybė nemokamai gauti ekspertą konsultuotis dėl projekto<br />
paraiškos rengimo. Iš viso apmokyta apie 270 asmenų visame regione, iš jų: 88 – Švedijoje, 66 – Lenkijoje,<br />
43 – Lietuvoje, 42 – Danijoje ir 28 – Vokietijoje. Tikimasi, kad įgyti pagrindiniai gebėjimai, kaip rengti projektą,<br />
leis plėtoti naujas projektų idėjas ir teikti paraiškas ateityje, paskelbus naujus kvietimus.<br />
„Gebėjimų ugdymo“ projekto partneriai, padedant Regionų kontaktiniams atstovams, savo šalyse surengė<br />
praktinius mokymus potencialiems Pietų Baltijos programos projektų pareiškėjams. Net 15 mokymo<br />
sesijų suorganizuota įvairiose Pietų Baltijos programos šalyse: 3 Lietuvoje (Kretingoje, Tauragėje ir Klaipėdoje);<br />
3 Danijoje (2 Zealand ir 1 Ronne); 3 Vokietijoje (Rostock); 4 Švedijoje (Kalmar, Blekinge, Skane<br />
ir Kronoberge). Mokymų sesijų dalyviai susirinko iš regioninių apskričių, nevyriausybinių organizacijų,<br />
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muziejų, universitetų ir kitų organizacijų. Jiems vadovavo „Capacity Building“ projekto partneriai. Mokymai<br />
skirti tarptautinių projektų plėtrai, akcentuojant pagrindines Pietų Baltijos programos idėjas. Užsiėmimų<br />
metu taikyti aktyvaus mokymosi (angl. Action Learning) metodai, t. y. dalyviai mokėsi analizuodami<br />
konkrečius studijų atvejus ir praktinius pavyzdžius, kurie leido jiems suprasti ir numatyti projekto plėtros<br />
procesą. Mokymų konsultantai/ekspertai lavino pagrindinius dalyvių gebėjimus, kaip plėtoti ir rengti projektą,<br />
pavyzdžiui, tokius kaip struktūros kūrimas, veiklos planavimas, pagrindinių žinių apie projektą teikimas<br />
ir pan. Kad mokymų metu būtų veiksmingai perteikta informacija, 2010 m. rugsėjį išleistas naujas leidinys<br />
(mokymo medžiaga), kaip plėtoti projekto idėją, parengti projekto paraiškos veiklų bei biudžetines dalis,<br />
kaip susirasti partnerių ir pan.<br />
Siekiant sukurti efektyvias priemones ir metodus, vykdytas empirinis tyrimas (interviu ir klausimynas),<br />
kurio tikslas – išsiaiškinti, kas trukdo plėtoti projektus, kokios pagalbos pageidautų pareiškėjai.<br />
Pagrindiniai projektų plėtros barjerai yra šie: nepakankamas anglų kalbos mokėjimo lygis, nepakankami<br />
organizacijų žmogiškieji ištekliai, problemos dėl avanso teikimo ir kofinansavimo, bendrosios informacijos<br />
apie Pietų Baltijos programą, partnerių stoka ir kt.<br />
Pagrindinės pageidaujamos pagalbos sritys: projekto idėjos generavimas, projekto biudžeto sudarymas,<br />
partnerių paieška, bendravimo tarp skirtingų šalių partnerių palaikymas ir puoselėjimas, informacija apie<br />
paraiškų pateikimo ir vertinimo procesus.<br />
PAGRINDINIAI ŽODŽIAI: tarptautinis bendradarbiavimas, gebėjimų ugdymo projektas, Pietų Baltijos<br />
programa.<br />
JEL kodai: O19, O22, O31, O57.<br />
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DARBUOTOJŲ DARBO MOTYVACIJOS IR PASITENKINIMO<br />
DARBU SĄSAJOS<br />
Daiva Viningienė 1<br />
Klaipėdos <strong>universitetas</strong> (Lietuva)<br />
Anotacija<br />
Straipsnyje aptariama darbuotojų motyvavimo ir pasitenkinimo darbu samprata, reikšmė, teoriniai aspektai. Straipsnyje siekiama<br />
atskleisti, kaip motyvacija ir pasitenkinimas darbu susiję. Keliama teorinė prielaida, kad darbo motyvacijos lygis ir darbuotojų<br />
pasitenkinimas savo darbu yra tiesiogiai susiję. Ši prielaida patvirtinama tyrimu. Tyrimo rezultatai rodo, kad siekiant organizacijoje<br />
sukurti vieningą motyvacijos ir pasitenkinimo darbu sistemą, reikėtų atlikti papildomus kokybinius tyrimus, kurie atskleistų, kokie<br />
motyvuojantys veiksniai didina Lietuvos organizacijų darbuotojų pasitenkinimą darbu.<br />
PAGRINDINIAI ŽODŽIAI: darbuotojai, motyvacija, pasitenkinimas darbu, sąsaja.<br />
JEL klasifikacija: M000<br />
Įvadas<br />
Lietuvos darbdaviai vis labiau kreipia dėmesį į savo darbuotojus, jų lūkesčius ir pasitenkinimą darbu. Tai<br />
svarbu siekiant užtikrinti savo įmonės produktyvumą, veiklos efektyvumą, teigiamą įtaką regiono ekonomikai,<br />
nes taip stengiamasi išlaikyti gerus specialistus, kuriamas teigiamas organizacijos klimatas. Straipsnyje<br />
atskleidžiama problema: dėl nepakankamai motyvuotų darbuotojų ir menko jų pasitenkinimo darbu didėja<br />
darbuotojų kaita organizacijose, o tai lemia vis didėjančias organizacijos išlaidas dėl naujų darbuotojų<br />
paieškos. Darbuotojai, kaip žmogiškieji ištekliai, yra vienas svarbiausių ekonominių veiksnių, turintis įtakos<br />
organizacijų veiklos rezultatams. Lietuvai įstojus į Europos Sąjungą, nemažai įvairių sričių specialistų išvyko<br />
iš Lietuvos į kitas šalis. Svarbus uždavinys ne tik įmonių, bet ir valstybės mastu, kaip išlaikyti darbingus<br />
žmones Lietuvoje ekonominiu sunkmečiu. Apie ilgalaikes plėtros perspektyvas mąstančios organizacijos<br />
stengiasi išlaikyti esamus darbuotojus ir ypatingą dėmesį skiria jų motyvacijai, nes dėl migracijos darosi vis<br />
sunkiau rasti kvalifikuotų, motyvuotų darbuotojų. Visoms įmonėms darbuotojų motyvacija yra aktuali, nes<br />
ne tik didina dirbančiųjų pasitenkinimą darbu, bet ir teikia apčiuopiamos naudos: produktyvesnis darbas,<br />
geresnis įmonės įvaizdis, patrauklios darbo vietos, noras išlaikyti darbo vietą, garantuotos pajamos, užimtumas.<br />
Visa tai užtikrina stabilų regiono ekonominį vystymąsi.<br />
Jei darbuotojas nejaučia pasitenkinimo darbu, nėra pakankamai motyvuotas, jis gali pasirinkti kitą, patrauklesnę<br />
organizaciją. Taigi darbdaviui kyla dilema, kaip nepatirti nuostolių dėl darbuotojo išėjimo, juk į jį<br />
buvo mažiau ar daugiau investuota, o dėl naujo darbuotojo paieškų vėl bus patiriamos papildomos išlaidos,<br />
radus tinkamą darbuotoją, į jį darbdavys turės vėl investuoti. Įmonių vadovai turėtų ieškoti būdų, kaip sumažinti<br />
darbuotojų kaitą įmonėje, kas leistų taupyti su darbuotojų samda susijusias išlaidas. Tačiau nepaprasta<br />
nuspręsti, kaip išlaikyti darbuotoją organizacijoje, nes atlyginimas nėra vienintelis kriterijus. Galima teigti,<br />
1<br />
Daiva Viningienė – Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra, asistentė. Mokslinės kryptys: personalo<br />
valdymas.<br />
El. paštas: v.daiva@gmail.com<br />
Tel.: +370 682 482 42<br />
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DARBUOTOJŲ DARBO MOTYVACIJOS IR PASITENKINIMO DARBU SĄSAJOS<br />
kad svarbu surasti kompleksą motyvavimo priemonių, kurios tiktų daugumai įmonės darbuotojų, kad jų kaita<br />
būtų minimali. Svarbu tinkamai įvertinti, kas gali paskatinti darbuotojus, sudominti siekti įmonės tikslų,<br />
suderinti įmonės ir darbuotojo asmeninius interesus.<br />
Šio straipsnio objektas – darbuotojų motyvacija ir pasitenkinimas darbu.<br />
Tikslas: atskleisti darbo motyvacijos ir pasitenkinimo darbu sąsajas prekybos sektoriaus organizacijose.<br />
Uždaviniai:<br />
• y išnagrinėti darbuotojų motyvacijos ir pasitenkinimo darbu sąsajų teorinius aspektus;<br />
• y nustatyti prekybos sektoriaus organizacijose darbuotojų motyvacijos ir pasitenkinimo darbu ryšį.<br />
Tyrimo metodai: lyginamoji mokslinės literatūros analizė, anketinis tyrimas, duomenų sisteminimas<br />
ir grupavimas, apibendrinimas. Tyrimo duomenims apdoroti naudotas SPSS programinis paketas. Atliekama<br />
pradinė analizė, taikoma aprašomoji statistika: a) duomenys pateikiami grafiškai; b) apskaičiuojamos<br />
pagrindinės charakteristikos, duomenų statistiniam ryšiui nustatyti taikyta koreliacinė analizė. Vidurkiams<br />
palyginti naudotas t testas ir dispersinė analizė.<br />
1. Darbuotojų motyvacijos ir pasitenkinimo darbu sąsajos teorinis aspektas<br />
Straipsnyje motyvavimas analizuojamas kaip procesas, susiejantis individo interesus ir organizacijos<br />
galimybes. Kitaip tariant, įmonė skatina individą duodama tai, ko reikia norint patenkinti jo poreikius, o<br />
darbuotojas už tą gerovę atsilygina siekdamas bendrovės tikslų. Keliama teorinė prielaida, kad motyvacijos<br />
lygis ir darbuotojų pasitenkinimas savo darbu veikia vienas kitą, t. y. yra tiesiogiai priklausomi.<br />
Kai kalbama apie motyvaciją gerai dirbti, turimi omenyje veiksniai, skatinantys darbuotis: darbo užmokestis,<br />
pagarba, karjeros didinimo galimybė, kūrybinė atmosfera, premijos ir pan. Tačiau motyvaciniai veiksniai<br />
skirtingus žmones motyvuoja nevienodai, todėl darbdaviams privalu žinoti kai kurias subtilybes. Vienas<br />
svarbiausių veiksnių, lemiančių darbo motyvaciją, yra darbo užmokestis. Darbuotojui svarbus faktinis darbo<br />
užmokesčio dydis ir tai, kad jaustųsi gavęs teisingą atlygį už darbą. Atlyginimas turi užtikrinti žmogaus saugumo<br />
ir tikrumo jausmą. Jei už darbą atsiskaitoma neteisingai arba nesąžiningai, asmuo jaučia nuoskaudą,<br />
kuri reiškiasi kaip nenoras stengtis darbe ir siekis keisti darbą.<br />
Taigi motyvacijos reikšmę rodo pasekmės, kai skatinimo sistemos nėra arba ji neveiksminga. Jei darbuotojo<br />
pastangos lieka nepastebėtos, jis jaučia nepasitenkinimą darbu, pradeda galvoti apie esamos darbo vietos<br />
keitimą. Motyvuotas darbuotojas jaučia didesnę atsakomybę įmonei ir klientams, pasitenkinimą darbu.<br />
Nemažai autorių motyvacijos sąvoką sieja su asmens poreikiais ir motyvais, nuo kurių priklauso individo<br />
veiksmai, elgesys darbe. K. Lukoševičius, B. Martinkus teigia, kad „motyvacija – tai žmogaus norai ir<br />
poreikiai“ (Lukoševičius, Martinkus, 2001, p. 101). Pasak R. C. Appleby (2003), motyvacija vadinami individo<br />
polinkiai, troškimai, paskatos ir poreikiai, kurie nukreipia, kontroliuoja arba paaiškina žmogaus elgesį.<br />
P. Zakarevičiaus teigimu, motyvavimas – tai „veiksnių, skatinančių darbuotojus geriau atlikti jiems pavestus<br />
darbus (pareigas), išaiškinimas ir poveikio priemonių, būdų, aktyvinančių veiklą šių veiksnių pagrindu, „sugalvojimas“<br />
bei panaudojimas“ (Zakarevičius, 2008, p. 79). JAV ekonomistai J. A. F. Stoner, R. E. Freeman,<br />
D. R. Gilbert (2000) motyvacijai įmonėje skiria gana svarbų vaidmenį, nes motyvacija padeda vadovams<br />
tvarkyti darbo santykius organizacijose: jei vadovai žino, kas skatina žmones dirbti, jie gali pritaikyti darbo<br />
užduotis ir atsilyginimą taip, kad priverstų juos tikėti. Nemažai autorių motyvacijos sąvoką sieja su asmens<br />
poreikiais ir motyvais, nuo kurių priklauso individo veiksmai, elgesys darbe.<br />
2000 metais atlikę tyrimą dvylikoje Lietuvos gamybos įmonių ir apklausę 559 įvairių lygių vadovus tyrimo<br />
autoriai V. R. Kulvinskienė ir A. Marčinskas daro išvadą, kad vadovų motyvavimą tirti metodologiškai<br />
sudėtinga dėl dvilypio jų vaidmens: vadovas vienu metu yra ir motyvacijos objektas, ir subjektas. Kitaip<br />
tariant, jis yra motyvuojamas, kartu turi motyvuoti ir savo pavaldinius.<br />
Vienas iš šiuolaikinių požiūrių – polinominė teorija, teigianti, kad motyvavimą sudarančių elementų<br />
reikšmės per laiką gali kisti. Teorijos autorius M. Priemoli (2003) pateikia gana paprastą darbuotojo motyvacijos<br />
pavyzdį. Teigiama, kad darbuotojo motyvaciją lemia šie veiksniai: atlyginimas (20 %) + viršininkas<br />
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(50 %) + įtaka (10 %) + darbo grafikas (10 %) + darbo atmosfera (5 %) + bendradarbiai (5 %). Jie veikia<br />
skirtingai.<br />
Taigi pasirinkto darbuotojo atveju labiausiai motyvuoja dirbti viršininkas, tada reikšmingumo požiūriu –<br />
atlyginimas, įtaka, darbo grafikas, atmosfera ir bendradarbiai. Anot M. Premoli (2003), darbuotojo motyvacija<br />
priklauso nuo gyvenimo ir karjeros fazės. Jei darbuotojas ką tik baigė universitetą ir tai jo pirmi žingsniai<br />
įmonėje, svarbiausias motyvuotojas bus viršininkas. Motyvai keičiasi: jei darbuotojas ima paskolą namui<br />
pirkti, svarbiausia tampa alga; jei turi vaikų, svarbiausiu veiksniu gali tapti darbo grafikas.<br />
Dauguma žmonių, įsisukę į gyvenimo ir pragyvenimo rutiną, nesvarsto pasitenkinimo darbu klausimo.<br />
Šiandien, ekonominiu sunkmečiu, svarbu turėti darbą ir jo neprarasti – tokios pagrindinės tendencijos visuomenėje.<br />
Jos sunkiai siejamos su pasitenkinimu darbu, veiksmingumu darbe ar darbdavio lūkesčiais.<br />
Reikėtų aptarti, kas yra pasitenkinimas darbu. Tai žmogaus emocinė reakcija į savo darbą. Kiekvienas<br />
atėjęs į darbą (Jonaitytė 2007) „atsineša“ savo vertybes. Jeigu darbe puoselėjamos tos pačios vertybės, jaučiamas<br />
pasitenkinimas. Žmonių požiūriai į tai, kas svarbu, ir į tai, kas teikia pasitenkinimą, labai skirtingi.<br />
Pasitenkinimas ar nepasitenkinimas darbu – individo nuostata į savo darbą – neabejotinai vienas dažniausiai<br />
studijuojamų organizacinės elgsenos dalykų. D. W. Organ ir T. S. Bareman teigia, kad iki 1950 metų vadybos<br />
literatūroje dažniausiai vartota moralės sąvoka iš karinės terminologijos (Taločkienė 2002). Kadangi praktikoje<br />
taikytos nuotaikos, moralinės būklės matavimo priemonės perimtos iš psichologijoje taikomos nuostatų<br />
skalių aiškinimo technikos, ilgainiui nuotaiką, moralinę būseną pakeitė nauja – nuostatos dėl darbo sąvoka.<br />
Vėliau ši sąvoka pradėta interpretuoti kaip lygis, kiek patenkinami individo poreikiai darbe. Dėl to sąvokos<br />
nuostata dėl darbo ir pasitenkinimas darbu tapo sinonimais (Taločkienė 2002).<br />
J. R. Schermerhornas, J. G. Huntas ir N. R. Osbornas (2004) pateikia kiek išsamesnį apibrėžimą: „Pasitenkinimas<br />
darbu nulemia, kokio stiprumo teigiamas arba neigiamas emocijas žmogus patiria dėl savo darbo.<br />
Tai santykinai pastovi nuostata arba emocinė reakcija į užduotis bei į fizines ir socialines darbo sąlygas“<br />
(Chomentauskienė, 2008, p. 142).<br />
Apibendrinant galima teigti, kad nuostatos yra vertinamojo pobūdžio – tai palankūs arba nepalankūs pareiškimai<br />
apie objektus, žmones ar įvykius. Nuostatos atskleidžia, ką žmogus dėl kažko jaučia. Sakydamas<br />
„man patinka mano darbas“, išreiškia nuostatą dėl savo darbo. Žmogus gali turėti tūkstančius nuostatų, tačiau<br />
šiuo atveju dėmesys sutelkiamas tik į labai ribotą skaičių su darbu susijusių nuostatų, tai: pasitenkinimas<br />
darbu, įsitraukimas į darbą ir įsipareigojimas organizacijai (Robbins Stephen, 2003).<br />
Pasitenkinimo darbu pasekmės lygiai taip pat svarbios, kaip ir veiksniai, lemiantys pasitenkinimą ar<br />
nepasitenkinimą. Viena pasekmių – pasitenkinimas darbu ir produktyvumas. Iš pirmo žvilgsnio atrodytų<br />
viskas pozityvu: darbuotojas patenkintas darbu, jam sukurtos puikios sąlygos, todėl savaime suprantama,<br />
kad produktyvumas turėtų būti užprogramuotas. Deja, atsitinka taip, kad turėdamas patogią aplinką darbui<br />
darbuotojas pradeda užsiimti asmenine veikla. Teigti, kad pasitenkinimas darbu visada lems produktyvumą,<br />
negalima. Šiuo metu manoma, kad ne pasitenkinimas lemia darbo produktyvumą, o produktyvumas – pasitenkinimą<br />
(Robbins Stephen, 2003).<br />
Ryšys tarp pasitenkinimo darbu ir savanoriškos darbuotojų kaitos nenustatytas. Viena grupė tyrinėtojų<br />
nustatė, kad 18–25 metų moterų pasitenkinimas darbu joms juos keičiant išsilaiko vienodame lygyje. Kita<br />
vertus, kuo ilgiau jos dirba viename darbe, tuo mažesnė savanoriško išėjimo iš darbo galimybė. Didesnis darbo<br />
stažas vienoje organizacijoje mažina nepasitenkinimą darbu ir tarp dirbančių vyrų. Šiuo atveju iškyla dar<br />
vienas veiksnys – įsipareigojimas organizacijai, kuris svarbus pasitenkinimo darbu ir savanoriškos darbuotojų<br />
kaitos santykyje. Kitas veiksnys – šalies ekonomika. Jei ji yra aukšto lygio ir maža bedarbystė, darbuotojų<br />
kaita didėja, nes žmonės ieško galimybių įvairiose organizacijose. Net jei darbuotojai ir patenkinti savo<br />
darbu, jie tiki pažadais, kad kitur bus geriau. Kita vertus, jei darbą sunku susirasti, kas būdinga ekonominiam<br />
sunkmečiui, nepatenkinti darbuotojai ir toliau čia dirbs. Daugelis pritaria nuomonei, kad kiekvienai organizacijai<br />
svarbu, kad darbuotojai būtų patenkinti savo darbu. Bet kai kurie kritikai tam nepritaria, jie remiasi<br />
tuo, kad kol kas įrodytas visiškai nedidelis tiesioginis teigiamas efektas (Taločkienė, 2002).<br />
Apibendrinant, reikėtų atkreipti dėmesį, kad veiksniai, darantys įtaką pasitenkinimui darbu, bei pasitenkinimo<br />
pasekmės yra labai įvairūs, kaip ir motyvacijų teorijos. Taigi visuomenę sudaro individai su labai<br />
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Daiva Viningienė<br />
DARBUOTOJŲ DARBO MOTYVACIJOS IR PASITENKINIMO DARBU SĄSAJOS<br />
skirtingais poreikiais, lūkesčiais ir asmenybinėmis savybėmis. Ieškant bendrų sprendimų, kaip kurti motyvavimo<br />
sistemą konkrečioje įmonėje, pirmiausiai reikia susiformuoti šiuolaikišką ir kūrybišką, gal ne visai<br />
tradicišką poziciją, kuri galėtų būti lemiamas veiksnys, užtikrinantis įmonės sėkmę.<br />
Taigi motyvuoti žmonių elgesį, nukreipiant įmonei ar organizacijai svarbia kryptimi, yra labai svarbu. Ir<br />
nors vidiniai bei išoriniai veiksniai, lemiantys žmogaus elgesį darbe, yra sugrupuoti ir teoriškai paaiškinti,<br />
realybėje juos paaiškinti gana sunku. Beje, anksčiau analizuotos teorijos turi ir savo kultūrinį atspalvį, todėl<br />
lietuvių visuomenei tiesiogiai netaikytinos. Prieš aptariant motyvacijos ir pasitenkinimo darbu sąsajas, reikėtų<br />
trumpai apžvelgti situaciją Lietuvoje.<br />
Lietuvos įmonėse ir organizacijose vis didesnis dėmesys skiriamas darbuotojų poreikiams bei lūkesčiams,<br />
vis dažniau taikomos priemonės, kurios galėtų padidinti darbuotojų pasitenkinimą darbu. Besiformuojantys<br />
rinkos santykiai neišvengiamai turėtų keisti ir Lietuvos dirbančiųjų vertybių sistemą, vis dėlto<br />
ryški išlieka elgsena, kai nepasitikima savo jėgomis, trūksta suinteresuotumo, iniciatyvos, savikritiškumo.<br />
Aukštas nedarbo lygis ir žemas pragyvenimo lygis yra viena priežasčių, lemiančių Lietuvos darbuotojų<br />
žemą vidinę motyvaciją. Pasak N. Vasiljevienės (2007), Lietuvos kultūrai svetima sėkmės, pasitikėjimo savo<br />
jėgomis etika, čia akcentuojami suvaržymai ir nuolankumas. Nuolankumo matmenį kultūroje sustiprino fatalizmo<br />
idėjos, kurios skatina pasyvumą. Apibendrinant teorinius samprotavimus ir Lietuvoje atliktų tyrimų<br />
išvadas, galima teigti, kad visuomenėje, kuriai būdingi pasyvesni individai, negalime taikyti motyvacijos<br />
standartų, taikomų aktyviems individams.<br />
Apibendrinant galima teigti, kad skyriaus pradžioje iškelta prielaida, jog motyvacija ir pasitenkinimas<br />
darbu tiesiogiai susiję, pasitvirtino. Pasitvirtino ir tai, kad motyvavimo priemonės turi sudaryti vieningą, bet<br />
kiekvienai įmonei ar organizacijai skirtą individualią sistemą, kuri, be abejonės, priklauso nuo organizacijos<br />
vizijos, tikslų ir kultūros.<br />
2. Prekybos sektoriaus darbuotojų motyvacijos ir pasitenkinimo darbu ryšio<br />
tyrimo analizė<br />
Atliktas kiekybinis tyrimas, kreipiant dėmesį į koreliacijas, nes siekiama atskleisti ryšį tarp prekybos<br />
sektoriaus darbuotojų motyvacijos ir pasitenkinimo darbu.<br />
Tyrimui naudota P. E. Spectoro pasitenkinimo darbu skalė (angl. Job Satisfaction Survey – JSS). Metodika<br />
vertina dalykinį pasitenkinimą darbu. Lietuvišką skalės variantą, autoriui leidus, parengė P. Žakaitis ir<br />
M. Rugevičius (2004). Skalę sudaro 9 subskalės, pagal kurias įvertinamas pasitenkinimas šiais dalykiniais<br />
darbo aspektais: atlygiu, paaukštinimo galimybėmis, vadovavimu, papildomomis lengvatomis, kolegomis,<br />
pripažinimu komandoje, veiklos sąlygomis, veiklos turiniu, bendravimu.<br />
Darbo motyvacijos tyrimui pasirinktas motyvacijos darbe nustatymo testas (darbuotojų motyvacija remiantis<br />
F. Herzbergo dviejų veiksnių teorija). Kiekvienas teiginys reiškia tam tikrą motyvacijos veiksnį:<br />
finansinį, pripažinimo ir dėkingumo, atsakomybės, santykių su vadovu, karjeros, rezultatų, darbo turinio,<br />
bendradarbiavimo. Šis testas gali padėti nustatyti darbo motyvacinių veiksnių stiprumą.<br />
Formuluojamos šios tyrimo hipotezės.<br />
1 hipotezė. Kuo didesnis pasitenkinimas darbu, tuo didesnė darbo motyvacija.<br />
2 hipotezė. Didesnį darbo stažą turintys darbuotojai pasižymi didesniu pasitenkinimu darbu, o trumpiau<br />
dirbantieji – aukštesniu motyvacijos lygiu.<br />
Tyrimas buvo atliekamas 2011 m. lapkričio–gruodžio mėnesiais. Kaip respondentai pasirinkti Klaipėdos<br />
apskrities statybinių medžiagų prekybos įmonių darbuotojai: vadovai (41,9 %) ir pavaldiniai (58,1 %). Apklausti<br />
105 respondentai. Tyrime dalyvavo 54,3 % moterų ir 45,7 % vyrų. Šiame tyrime dalyvavo daugiausia<br />
31–40 metų respondentai. Jie sudarė 41,9 % apklaustųjų. 20 % dalyvaujančiųjų buvo 26–30 metų asmenys.<br />
Trečioji, didžiausia, grupė buvo vidutinio amžiaus žmonės (41–50 metų), kurie sudarė 18,1 %. Gauti duomenys<br />
rodo, kad ketvirtadalis (24,8 %) respondentų turi mažesnį nei 5 metų darbo stažą, 21,0 % apklaustųjų<br />
sudarė asmenys, kurių darbo stažas – 6–10 metų. Likusieji pasiskirstė panašiai: 19,0 % – 16–20 metų,<br />
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18,1 % – daugiau kaip 20 metų ir 17,1 % – 11–15 metų. Galima teigti, kad tyrime dalyvavo pakankamą darbo<br />
patirtį turintys asmenys.<br />
Šiame tyrime gauti rezultatai atitinka nustatytus vidinio suderinamumo rodiklius (nuo 0,60 iki 0,82).<br />
Taigi gauti rezultatai yra patikimi, nes pasitenkinimo klausimyno kronbacho alfa (Cronbach alfa) – 0,638;<br />
motyvacijos klausimyno – 0,703.<br />
1 pav. Tiriamųjų motyvacijos veiksnių išreikštumo lygio vidurkiai<br />
Šaltinis: sudaryta straipsnio autorės, remiantis tyrimo duomenimis<br />
Analizuojant motyvacijos veiksnių vidurkius didžiausios reikšmės yra ties finansiniu veiksniu – 21,13 ir<br />
darbo turinio veiksniu 20,61 balo, tai rodo, kad šie veiksniai, darbuotojų nuomone, yra svarbiausi. Mažiausiai<br />
svarbūs darbuotojams atrodo karjeros (vidurkis – 14,3 balo), pripažinimo ir dėkingumo (vidurkis – 15,11 balo).<br />
Toliau analizuojami tyrimo rezultatai, gauti iš pasitenkinimo darbu ir motyvacijos klausimyno. Baigiamojo<br />
darbo temai atskleisti išsikeltos kelios tyrimo hipotezės.<br />
1 hipotezė. Kuo didesnis pasitenkinimas darbu, tuo didesnė darbo motyvacija. Šiai hipotezei tikrinti<br />
panaudotas Pirsono koreliacijos koeficientas, kuris rodo, ar yra ryšys tarp dviejų požymių. Koreliacijos koeficientas<br />
r įgyja reikšmes nuo -1 iki 1: kuo arčiau 1, tuo ryšys stipresnis. Neigiamas r rodo atvirkštinį ryšį,<br />
teigiamas – tiesioginį. Rezultatų reikšmingumo lygmuo žymimas p, jeigu p
Daiva Viningienė<br />
DARBUOTOJŲ DARBO MOTYVACIJOS IR PASITENKINIMO DARBU SĄSAJOS<br />
Ryšys tarp rezultatų ir finansinio motyvo, pripažinimo, atsakomybės, santykių su vadovu, karjeros motyvų<br />
nėra reikšmingas, nes p (reikšmingumas) yra didesnis nei 0,05.<br />
Reikšmingi ryšiai tarp darbo turinio ir santykių su vadovu (r = -0,444, p = 0,000) bei rezultatų (r = -0,262,<br />
p = 0,007) yra atvirkštiniai. Tiriamiesiems, kurie akcentavo, kad jiems svarbus darbo turinys, santykių su<br />
vadovu ir rezultatų motyvas yra mažiau svarbus.<br />
Tyrimo rezultatai atskleidė reikšmingą atvirkštinį ryšį tarp bendradarbiavimo ir finansinės (r = -0,424,<br />
p = 0,000) bei karjeros (r = -0,527, p = 0,000) motyvacijos. Kuo svarbesnis bendradarbiavimas, tuo mažiau<br />
svarbūs finansinis ir karjeros motyvai. Pripažįstantieji bendradarbiavimą (darbą komandoje, su kolegomis)<br />
nesureikšmina materialinio motyvo ir galimybės siekti karjeros.<br />
Ryšys tarp pasitenkinimo darbu ir finansinės, karjeros bei darbo turinio motyvacijos yra tiesioginis – kuo<br />
didesnis pasitenkinimas darbu, tuo svarbesnis finansinis, rezultatų ir darbo turinio motyvas. Gauti tyrimo<br />
duomenys neleidžia šių rodiklių interpretuoti kaip statistiškai reikšmingų (p
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1 lentelė. Darbo stažo ir pasitenkinimo darbu bei motyvacijos koreliacinė analizė<br />
Veiksniai<br />
Finansinis<br />
Pripažinimo ir dėkingumo<br />
Atsakomybės<br />
Santykių su vadovu<br />
Karjeros<br />
Rezultatų<br />
Darbo turinio<br />
Bendradarbiavimo<br />
Pasitenkinimas<br />
Koreliacijos koeficientas r<br />
Darbo stažas<br />
Rezultatų reikšmingumo lygmuo p<br />
r -0,019<br />
p 0,851<br />
r 0,101<br />
p 0,306<br />
r -0,002<br />
p 0,986<br />
r 0,051<br />
p 0,603<br />
r -0,360<br />
p 0,000<br />
r 0,087<br />
p 0,375<br />
r 0,029<br />
p 0,766<br />
r 0,173<br />
p 0,078<br />
r 0,207<br />
p 0,034<br />
Šaltinis: sudaryta straipsnio autorės, remiantis tyrimo duomenimis<br />
Tyrimo duomenų koreliacinė analizė išryškino du svarbiausius veiksnius, kurie reikšmingai susiję su<br />
darbo stažu. Tai karjera ir pasitenkinimas.<br />
Gauti duomenys rodo atvirkštinį ryšį tarp karjeros ir darbo stažo: kuo didesnis darbo stažas, tuo mažiau<br />
svarbi karjera (r = -0,360, p = 0,000).<br />
Tuo tarpu pasitenkinimo ir darbo stažo ryšys yra tiesioginis: kuo didesnis darbo stažas, tuo labiau asmuo<br />
patenkintas darbo vieta, darbu (r = 0,207, p = 0,034). Galima teigti, kad ilgiau dirbantys asmenys jaučia didesnį<br />
pasitenkinimą darbu, nei asmenys, turintys mažesnį darbo stažą.<br />
Antroji hipotezė (didesnį darbo stažą turintys darbuotojai labiau patenkinti darbu, o trumpiau dirbantieji<br />
– labiau motyvuoti) pasitvirtino iš dalies. Koreliacinė analizė atskleidė, kad darbo stažo ir pasitenkinimo<br />
darbu ryšys yra tiesioginis ir statistiškai reikšmingas. Tuo tarpu daugelio motyvacijos veiksnių ir darbo stažo<br />
ryšys nereikšmingas (išskyrus karjeros veiksnį).<br />
Apibendrinant tyrimo rezultatus, atkreiptinas dėmesys į tai, kad tiriama konkreti žmonių grupė, užsiimanti<br />
statybinių medžiagų realizavimu, čia priimti standartai pasiteisina ne visada. Beje, įvertinant situaciją<br />
reikia atkreipti dėmesį ir į tai, kokioje politinėje ir ekonominėje atmosferoje respondentai pildė anketas.<br />
Galbūt tiriamųjų atsakymus lėmė ir neigiamas požiūris į sunkmetį, kylantis nerimas dėl išlikimo, apatija.<br />
Atliekant tyrimus pasitaiko atvejų, kad respondentai savo motyvus kartais nutyli, anketas pildo neatidžiai ar<br />
nenuoširdžiai. Tai galima interpretuoti įvairiai, tačiau ryšys tarp pasitenkinimo darbu ir finansinės, karjeros<br />
bei darbo turinio motyvacijos yra tiesioginis: kuo didesnis pasitenkinimas darbu, tuo svarbesnis finansinis,<br />
rezultatų ir darbo turinio motyvas. Pasitenkinimas darbu šiuo atveju gali būti lyg kūrybinio potencialo paskata,<br />
leidžianti siekti didesnio atlygio, demonstruoti savo galimybes, generuoti naujas idėjas, tikintis teisingo<br />
atlygio už darbą, įvertinimo ir darbo turinio kaitos. Tačiau gauti tyrimo duomenys neleidžia šių rodiklių<br />
interpretuoti kaip statistiškai reikšmingų.<br />
Tie respondentai, kuriems svarbus bendradarbiavimas, kur kas mažiau sureikšmina materialinį motyvą<br />
arba karjeros siekimą. Bendradarbiauti linkę žmonės tenkina partnerystės ir bendravimo poreikį, tai svarbu<br />
kiekvienam individui. Draugiški ir palaikantys kolegos skatina pasitenkinimą darbu – bendrai sukurtu rezultatu<br />
ir produktu. Be abejonės, verta atkreipti dėmesį, kad bendradarbiavimas svarbus visuomeniškiems<br />
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DARBUOTOJŲ DARBO MOTYVACIJOS IR PASITENKINIMO DARBU SĄSAJOS<br />
žmonėms, kur kas mažiau – individualistams, kurie puikiai jaučiasi dirbdami vieni. Vadovas turėtų pasirinkti<br />
tokį darbo stilių, kad būtų sukurta tinkama atmosfera ir tiems, kurie yra linkę bendradarbiauti, ir tiems, kurie<br />
turi kitų motyvų.<br />
Ne visus tyrimo rezultatus įmanoma interpretuoti tik teoriškai, svarbu įvertinti vidinius ir išorinius veiksnius,<br />
tiriamosios grupės poreikius politiniame-ekonominiame šalies fone bei psichologinį žmonių nusiteikimą.<br />
Ar galima būtų teigti, kad vadovaujantieji darbuotojai pasižymi aukštesniu motyvacijos ir pasitenkinimo<br />
darbu lygiu, eiliniai darbuotojai – žemesniu? Tyrimo rezultatai, gauti tiriant finansinius, pripažinimo, atsakomybės,<br />
dėkingumo, santykių su vadovu, karjeros veiksnius, reikšmingo skirtumo tarp vadovaujančiųjų<br />
asmenų ir pavaldinių neatskleidė. Tačiau statistiškai reikšmingai skiriasi vadovaujančių asmenų ir pavaldinių<br />
rezultatų veiksnio vertinimas.<br />
Hipotezė, teigianti, kad didesnį darbo stažą turintys darbuotojai labiau patenkinti darbu, o trumpiau dirbantieji<br />
– labiau motyvuoti, pasitvirtino iš dalies. Tai iliustruoja tyrimo rezultatai: ilgiau dirbantys asmenys<br />
jaučia didesnį pasitenkinimą darbu, nei asmenys, turintys mažesnį darbo stažą. Mažesnį stažą dažniausiai<br />
turi jauni žmonės, neseniai baigę mokymo įstaigą, pradėję savarankišką gyvenimą, turintys sėkmingo (finansinė<br />
nepriklausomybė) gyvenimo planą, kuriam įgyvendinti reikia, geriausiu atveju, teisingo darbo užmokesčio,<br />
kuris, be abejonės, siejamas su pripažinimu, įvertinimu ir karjera. Didesnį darbo stažą turintiesiems<br />
tai gali būti jau praėjęs etapas: sukurta buitis, užauginti vaikai ir pan. Saviraiškai ir savirealizacijai belikęs<br />
darbas, kuriame žmogus randa bendraminčių, pramogą, kūrybinio potencialo įgyvendinimo sąlygas, kelia<br />
didžiulį pasitenkinimą. Tačiau gali būti ir atvirkščiai: jeigu žmogus dirba iš įpročio, nes nieko kito, mano,<br />
nemoka daryti, jeigu praeityje savęs nerealizavo, t. y. nebuvo įvertintas ar pripažintas, pasitenkinimo darbu<br />
nejaus. Tyrimo rezultatai, leidžiantys daryti išvadą, kad kuo didesnis darbo stažas, tuo mažiau svarbi karjera,<br />
gana įtikinami.<br />
Išvados<br />
Teorinė prielaida, kad darbo motyvacijos lygis ir darbuotojų pasitenkinimas savo darbu veikia vienas<br />
kitą, t. y. tiesiogiai priklausomi, pasitvirtino. Darbuotojų motyvavimo sistemos kūrimas konkrečioje įmonėje<br />
ar organizacijoje turi remtis konkrečiais darbuotojų tyrimais, įmonės ar organizacijos tikslais, kultūra ir<br />
galimybėmis.<br />
Atliktas motyvavimo ir pasitenkinimo darbu kiekybinis tyrimas, kuriam pasirinkti Žemaitijos regiono<br />
statybinių medžiagų parduotuvių darbuotojai (vadovai ir pavaldiniai), iš dalies patvirtina arba paneigia darbe<br />
iškeltas hipotezes. Vieningos motyvacijos ir pasitenkinimo darbu sistemos kūrimas turi būti ne tik savalaikis,<br />
bet ir labai dinamiškas, šiuolaikiškas. Motyvavimo priemonių taikymas organizacijoje yra ribotas ir darbuotojai<br />
dėl to yra mažiau patenkinti savo darbu, tai sietina su pakankamu / nepakankamu darbuotojų motyvavimu.<br />
Pasitenkinimas darbu lemia ne tik aukštesnę darbo kokybę, bet ir organizacijos darbuotojų lojalumą.<br />
Tuo tarpu žemas pasitenkinimo lygis rodo, kad organizacijoje yra tam tikrų personalo problemų.<br />
Prekybos sektoriuje atliktas tyrimas atskleidė ryšį tarp pasitenkinimo darbu ir motyvacijos. Tyrimo duomenys<br />
rodo, kad tarp pasitenkinimo darbu ir motyvacijos veiksnių yra koreliacija, bet ji nėra statistiškai<br />
reikšminga.<br />
Palyginus darbo motyvacijos ir pasitenkinimo darbu lygį, atsižvelgiant į statusą, darbo stažą ir išsilavinimą,<br />
paaiškėjo, kad tiriamoje grupėje tai nėra pagrindiniai veiksniai. Reikšmingas skirtumas tarp vadovų ir<br />
pavaldinių atskleistas vertinant rezultatų veiksnį: vadovaujantiesiems asmenims rezultatai yra svarbesni nei<br />
pavaldiniams. Hipotezė, kad didesnį darbo stažą turintys darbuotojai pasižymi didesniu pasitenkinimu darbu,<br />
o trumpiau dirbantieji – aukštesniu motyvacijos lygiu, pasitvirtino iš dalies. Koreliacinė analizė atskleidė<br />
tiesioginį reikšmingą ryšį tarp darbo stažo ir pasitenkinimo darbu: didesnį darbo stažą turintys darbuotojai<br />
jaučia didesnį pasitenkinimą darbu.<br />
Taigi, nors kiekvieno asmens atliekamos veiklos motyvacija yra asmeniška ir unikali, vis dėlto yra tam<br />
tikrų dėsningumų, kurie leidžia išskirti motyvų grupes ir kurti darbuotojų motyvavimo sistemas. Šios sistemos<br />
leidžia įmonei išlaikyti darbuotojus ir skatina juos efektyviai dirbti. Įmonės vadovų dėmesys ir išlaidos,<br />
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skirtos darbuotojų motyvacijai didinti, visada atsiperka, o darbuotojai skleidžia teigiamą informaciją apie<br />
įmonę ir išlieka lojalūs savo organizacijai. Siekiant sukurti efektyvią motyvacijos ir pasitenkinimo darbu<br />
sistemą tirtose organizacijose, rekomenduojama atlikti papildomų kokybinių tyrimų, kurie atskleistų konkrečius<br />
veiksnius, motyvuojančius ir keliančius pasitenkinimą darbu Žemaitijos regiono statybinių medžiagų<br />
pardavėjams.<br />
Literatūra<br />
Appleby, R. C. (2003). Šiuolaikinis verslo administravimas. Vilnius: Charibdė.<br />
Chomentauskienė, R. (2008). Žmonės – organizacijos turtas. Prieiga internetu: http://www.psichologijatau.lt<br />
Grauslytė, D. (2008). Darbuotojų motyvacijos modelis. Prieiga internetu: http://gyvenimas.delfi.lt.<br />
Jonaitytė, A. (2007). Į darbą kaip į šventę. Pasitenkinimas darbu. Prieiga internetu: www.infoverslas.lt<br />
Jonušienė, D. (2008). Nuo ko priklauso pasitenkinimas darbu. Prieiga internetu: www.lrytas.lt<br />
Kulvinskienė, V. R., Marčinskas, A. (2002). Gamybos vadovų motyvacinės orientacijos. Inžinerinė ekonomika,<br />
Nr. 4(30). Kaunas: Technologija.<br />
Lukaševičius, K., Martinkus, B. (2001). Verslo vadyba. Kaunas. Kauno technologijos <strong>universitetas</strong>.<br />
Marcinkevičiūtė, L. (2008). Darbuotojų motyvavimo modeliai. Tiltai, Nr. 1 (34), p. 11–18. Klaipėda: KU.<br />
Premoli, M. (2003). Motivation: The Polynomial Theory. Star Tribune Sales and Marketing Published. Prieiga internetu:<br />
http://www.e-syma.com<br />
Robbins, S. P. (2003). Organizacinės elgsenos pagrindai. Kaunas: poligrafija ir informatika.<br />
Stoner, J. A. F., Freeman, R. E., Gilbert, D. R. (2000). Vadyba. Kaunas: poligrafija ir informatika.<br />
Taločkienė, V. (2002). Pasitenkinimo darbu veiksniai. Prieiga internetu: http://www.verslobanga.lt/lt/patark.<br />
full/3d889566595eb<br />
Vasiljevienė, N. (2006). The new managerial technologies and processes of ethics institutionalisation. Tiltai, Nr. 34,<br />
p. 101–109. Klaipėda: KU.<br />
Zakarevičius, P. (2008). Modernios organizacijų valdymo teorijos. Kaunas: poligrafija ir informatika.<br />
Žilinskas, V. J., Zakarienė, J. (2007). Darbuotojų skatinimas – aktuali mokslo ir praktikos problema. Tiltai, Nr. 3 (40),<br />
p. 25–34. Klaipėda: KU.<br />
employees relationship between work motivation<br />
and job satisfaction<br />
Daiva Viningienė<br />
Klaipėda University (Lithuania)<br />
Summary<br />
The task set was to research and find out information about work motivation and job satisfaction relationships.<br />
Achievement of the objectives was formulated as follows: to examine workers’ motivation and<br />
job satisfaction of theoretical aspects of a motivation and job satisfaction in selected organizations, to establish<br />
a link between them, compared to male and females groups based on motivation and job satisfaction<br />
levels and a comparison of work motivation and job satisfaction levels, depending on service status, seniority<br />
and education. Themes and challenges in the disclosure have set itself five hypotheses: the higher job satisfaction<br />
rates, the greater the motivation to work, the rank and file workers – lower; greater length of service<br />
personnel with a higher job satisfaction, and shorter working – a higher motivation level.<br />
PE Spector used in the study of job satisfaction scale, motivation at work test and demographic questionnaire.<br />
The choice of building materials stores in the region of Klaipėda: personnel, managers and subordinates.<br />
Interviewed total of 105, out of which 57 were female and 48 male, ages between 31–40 years<br />
169
Daiva Viningienė<br />
DARBUOTOJŲ DARBO MOTYVACIJOS IR PASITENKINIMO DARBU SĄSAJOS<br />
old, 24.8 % of respondents had up to 5 years work experience, 21.0 % of the respondents were people who<br />
had 6–10 years work experience. Most of the interviewed were people with higher education. The larger<br />
percentage were subordinate workers (58.1 %), the remaining (41.9 %) were higher position workers such<br />
as managers directors.<br />
During this task an analysis of employees motivation, the significance of the organization, disclosed the<br />
essential aspects of the theory of motivation, the diversity of measures of reasoning, an introduction to the<br />
concept of job satisfaction, job satisfaction analysis of determinants and consequences. After the motivation<br />
and job satisfaction survey, the following were revealed concerning the motivation and job satisfaction and<br />
access to defy or partially confirmed the hypothesis raised by the work is as follows: a comparison of work<br />
motivation and job satisfaction levels, depending on the status, work experience, showed that the group is<br />
not the major factors of job motivation and job satisfaction.<br />
KEY WORDS: job motivation, job satisfaction, employees.<br />
JEL codes: M000<br />
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PLACE MARKETING StraTEGY OF LATGALE<br />
REGION DEVELOPMENT<br />
Jekaterina Vozņuka 1<br />
Baltic International academy (Latvia)<br />
Abstract<br />
In this paper the author has developed place marketing strategy model for Latgale region that could be used as the base for working<br />
out programs of social and economic development. The author defines essence and specific of the marketing places conception, analyses<br />
Latgale region as marketing object based on segmentation and research of target markets. Interrogatory methods were used to<br />
investigate target audience of the region. The results of analysis of Latgale region and the results of the research of its target markets<br />
became empirical base for Latgale region place marketing strategy model. The developed place marketing strategy for Latgale region<br />
is based on regular and systematic investigation of the condition of the territory and its development tendencies in order to take<br />
rational decisions and to choose the priority development directions in the conditions of limited resources in accordance with real or<br />
potential demand of the target markets and to allocate the existing resources for its satisfaction.<br />
KEW WORDS: development, target market, positioning, place marketing.<br />
JEL codes: R190, R580, M310<br />
Introduction<br />
Today the non-homogenous regional development is one of the most significant problems in many<br />
countries. In the conditions of economic crisis the situation in low-developed regions becomes even more<br />
complicated. The growing competition, the increase of social problems, the deficit of financial support and<br />
disbalance of budget enhance the problem. In these conditions the change of approaches and paradigms is<br />
essential both in economics and management as the perception of humans, their behavior and motives have<br />
changed. The understanding of the aforementioned situation enables to find new resources and opportunities.<br />
Economic crisis makes corrections in development programs and scenarios, and only appropriate strategies,<br />
adjusted to current situation, will matter.<br />
To stimulate regional development and to remedy crisis situation, it is possible to use marketing approach,<br />
considering the advantages of territory as a project that certain target audiences are interested in.<br />
Place marketing is a little developed economic tool in Latvia and a new direction of Latvian economic<br />
science. The problem of the use of place marketing in Latvia is topical due to several reasons. First of all,<br />
globalization and capital integration process is developing; secondly, the competition between different territories<br />
for resources and buyers increases; thirdly, the EU regulations stimulate free circulation of capital,<br />
goods and people and, therefore, it becomes significant to pay more attention to place marketing sphere;<br />
fourthly, there are internal problems in the country, including the above mentioned non-homogenous development<br />
of Latvian regions as well as low loyalty of population to the regions, a high level of migration etc.;<br />
fifthly, a complicated economic situation in the country requires the search of new development approaches.<br />
1<br />
Jekaterina Voznuka – Baltic International academy, docent, doctoral degree in Economics (Dr. oec.), marketing consultant. Scientific<br />
interest: marketing strategy.<br />
E-mail: katja.bki@inbox.lv<br />
Tel.: +371 267 722 41<br />
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Jekaterina Voznuka<br />
PLACE MARKETING SRTATEGY OF LATGALE REGION DEVELOPMENT<br />
The level of regional economic development is characterized by the following indicators: gross domestic<br />
product, the number of economically active companies, the amount of non-financial investments, population<br />
and the rate of unemployment. According to the most of these indicators, Latgale region has the lowest position<br />
amongst the other regions of Latvia, despite the fact that the guidelines of regional development of Latvia<br />
were approved and the conception of regional development policy was adopted more than ten years ago.<br />
The object of the research is Latgale region of Latvia.<br />
The purpose of the article is to research the opportunities of the use of place marketing in Latgale region<br />
development. In order to achieve this purpose, the following tasks have been set up:<br />
1. To analyze the opportunities of the use of place marketing in the development of territories by<br />
generalizing and comparing modern place marketing conceptions and developing a precise overall<br />
marketing technology for use in territory development programs;<br />
2. To research Latgale region as a marketing object and to analyze the target markets of the region and<br />
their needs;<br />
3. To analyze the real and potential product of Latgale region from the standpoint of households, business<br />
environment representatives and visitors;<br />
4. To develop place marketing strategy model for Latgale region, aimed at the stimulation of its social<br />
and economic development, by generalizing and systemizing theoretical and practical information,<br />
based on the results of the conducted researches.<br />
In the research conventional theoretical and empirical qualitative and quantitative methods have been used,<br />
including informative analysis and generalization of monographs and other sources; comparative analysis and synthesis<br />
method; processing of statistical data, using comparison analysis; researches, based on secondary information;<br />
interrogation by using questionnaires and focus groups, based on descriptive and analytical statistical method.<br />
1. Place Marketing Conception<br />
In the conditions of limited resources one of the main territory management tools is the improving of<br />
the quality of the existing resources ad the creation and attraction of new resources. The enhancement of the<br />
level of territory development can be achieved, using marketing approach.<br />
The novelty of place marketing conception is related to the fact that the territory is considered not as an<br />
administrative unit, but also as an economic subject and object that satisfies the needs of external and internal<br />
audience in order to increase its wealth.<br />
Based on the research and generalization of place marketing conception (Ashworth, Voogd, 2007; Kotler,<br />
2004; Olins, 2003) and definitions, the author suggests the following interpretation: place marketing is a<br />
target-oriented action that includes market research, product planning, creation, management and promotion<br />
in the market in order to satisfy the needs of interested target audiences and to achieve the objectives of the<br />
territory, related to its economic and social development (Вознюк, 2008: 283).<br />
The target markets of place marketing cover a very wide scope of audiences, as different features of territory<br />
and the objects of different spheres can draw one’s attention depending on the objectives (Kotler, 1993: 22–33).<br />
From the author’s point of view, first of all target markets should be distinguished depending on their objective<br />
related to the territory; in order to facilitate segmentation process, the author suggests to consider the target markets,<br />
taking into account their “location” – in the territory our out of the territory. Therefore the target markets<br />
can be classified to internal and external markets, as shown in the scheme, developed by the author (Figure 1).<br />
Inside of each target market several segments can be distinguished, that could be considered as actually<br />
or potentially attractive for the territory, and visa versa – the segments that consider the territory as attractive<br />
for their specific objectives. At the same time one should recognize that the advantages of one of the same<br />
territory cannot be interesting for all markets. The so-called non-differenced marketing strategy is not available<br />
for small territories with limited resources and weakly exposed potential, low competitiveness and<br />
economic development.<br />
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Target markets of the territory<br />
External markets<br />
Internal markets<br />
Investors<br />
The companies<br />
outside the territory<br />
(within the borders<br />
of the internal<br />
market of another<br />
territory,<br />
international<br />
markets)<br />
Visitors (tourists,<br />
job seekers, business<br />
trips; trips, aimed at<br />
the investigation of<br />
opportunities of the<br />
territory etc.<br />
Companies<br />
(production,<br />
IT, trade,<br />
services and<br />
other<br />
branches)<br />
Residents<br />
(workers of<br />
different<br />
qualifications,<br />
students,<br />
pensioners,<br />
businessmen<br />
etc.).<br />
Figure 1. Target Markets in Place Marketing<br />
Source: Praude, Vozņuka, 2008: 105<br />
The author suggests using the marketing complex approach “4P” (Product, Price, Place, Promotion) in<br />
place marketing, taking into account the particularities and specifics of territory.<br />
Product is the variety of resources and products of the territory, their amount and quality the target markets<br />
are interested in. As an example, geographic location, nature objects, infrastructure, living standards,<br />
business activity and many other advantages that can stimulate the interested groups to use the territory for<br />
their objectives can be mentioned.<br />
The determination of product price depends on the particularities of the consumers of this territory. For<br />
households these are life values, the level of income and social benefits as well as the value of specific products.<br />
For tourists service prices as well as the presence and availability of cultural and historical monuments<br />
will matter. Potential investors will consider the attractiveness of the value of the available resources, tax<br />
rates, the features of local legislation and regulations that impose limitations or stimulate investments etc.<br />
Product place is the concentration and availability of material resources, intellectual and technological<br />
potential for interested groups and their locations. It should be taken into account that it is impossible to<br />
move the product (territory advantage) and to offer it to potential consumers within the same territory. A reverse<br />
process takes place, i.e., the consumers should move around in order to get the product of the territory.<br />
An exception is the activities of territory in export market, however, even in this case the location of territory<br />
is of great importance as the distance from it and the expansion of the covered markets influence the price of<br />
the product, therefore the territory can reduce the competitiveness of its product.<br />
Product promotion is a complex approach of marketing communications that includes the creation of<br />
information and distribution channel, its content, form, bearer, amount and implementation time.<br />
The working out and planning of place marketing strategy, aimed at region development, is based on<br />
extended researches in different fields. The directions of the researches (Figure 2) determine marketing<br />
planning stages.<br />
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Planning stages<br />
Territory analysis<br />
The research of competitive<br />
environment<br />
Determination of target market,<br />
segmentation and analysis<br />
The determination of territory products<br />
Territory positioning<br />
The development of place marketing strategies and programs<br />
The development of observation and control mechanisms<br />
Figure 2. Place Marketing Conception Development Stages<br />
Source: the scheme is developed by the author<br />
Compared to strategic planning, that is widely used in the working out of territory development strategies<br />
and in regional policy, the place marketing conception is more oriented in market demand, adjusted to market<br />
conditions and, therefore, in author’s opinion, can provide more efficient results.<br />
2. The Analysis of Latgale Region as Place marketing Object and its Target Markets<br />
In the analysis of Latgale region as place marketing object the main attention was paid to the segmentation<br />
of target markets of the region and the analysis of real and potential product of Latgale region from the<br />
standpoint of households, business environment representatives and visitors.<br />
In the process of development of place marketing strategy for households’ target market, first of all, one<br />
should determine the possible product of the territory, i.e., the advantages and disadvantages that can satisfy<br />
the needs of the households for the place of residence, or, on the contrary, create negative attitude and stimulate<br />
them to change their place of residence.<br />
In order to research the households’ attitude and their satisfaction with their place of residence, interrogations<br />
have been made in focus groups and using questionnaires (quota selection method, the selection<br />
scope – 400 respondents).<br />
The analysis of the results has showed that the contentment with the place of residence is determined by<br />
many factors. The following factors are the most important ones:<br />
• y The existence of working places;<br />
• y The availability and quality of medical services;<br />
• y Ecologically sound environment;<br />
• y Good condition of roads and the availability of urban amenities;<br />
• y Security and low crime level.<br />
At the same time, along with social and economic indicators satisfaction with the place of residence is<br />
also influenced by the features that mostly relate to human communication environment, affinity, nationality<br />
and mother tongue.<br />
The correspondence of all factors to Latgale region has been evaluated. The results show that the total<br />
level of evaluation of the factors that determine satisfaction with the place of residence in Latgale is lower<br />
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compared to the households’ demands. Such factors as “the existence of working places” and “good condition<br />
of roads and the availability of urban amenities” do not correspond to the situation in the region at all –<br />
these are on the last positions; amongst the most demanded factors only “ecologically sound environment”<br />
has been treated as the feature that corresponds to Latgale district. The availability and quality of telecommunications,<br />
bank services and consulting as well as the existence of preschools are the closest ones to the<br />
households’ requirements in terms of situation evaluation; however, it should be noted that these features<br />
have a moderate influence on the satisfaction of people with their place of residence.<br />
Despite the fact that the largest part of population associate Latgale with their home and Motherland, the<br />
level of loyalty can hardly be considered as high, as a total of approximate 35% of respondents consider the<br />
opportunity to leave Latgale.<br />
Based on the analysis of the factors that determine satisfaction with the place of residence and the features<br />
of Latgale region in respondents’ opinion, the author concludes: Latgale as a place of residence is<br />
evaluated negatively as the most significant factors that determine the satisfaction of people with their place<br />
of residence in respondents’ valuations are amongst the deficiencies of the region.<br />
No doubt, in case the territory does not have any other real advantages the strategy of region positioning<br />
as a place of residence can be based on the features of secondary importance (for example, quality of telecommunications<br />
and bank services), creating the demand for these features, emphasizing their importance<br />
and necessity. This technology is based on reorientation of public opinion and attention to other less important<br />
aspects in order to switch attention from problematic branches and to gain time for liquidation of negative<br />
features. It is not expedient to assume the probability of sustainable success without changes in living<br />
conditions of Latgale region, implementing the strategy, based on the features of secondary importance, as<br />
well as to hope for endless loyalty of population.<br />
The mentioned problematic issues stimulate the development of negative image of Latgale region, as<br />
perceived by the population, and require a prompt solution, as all these directions have a great importance in<br />
the planning of region development strategy.<br />
The behavior and activities of local and foreign businessmen, export and investors’ target markets are<br />
interconnected; therefore the author analyzed these markets jointly.<br />
Business activity is the main condition of the increase of economic development of the region. The general<br />
economic situation in Latgale is described with the same tendency as is in the country overall, both in<br />
terms of economic growth and crisis. However, economic situation in Latgale is worse than in Latvia overall.<br />
Today the local businessmen perceive ambiguously not only business development, but also existence in<br />
Latgale. Unfavorable forecasts, the general reduction of economic activity as well as the drop in purchase<br />
power of the households enhance the negative attitude of businessmen and their willing to search for the<br />
solution of this unfavorable situation.<br />
As a rule, amongst the most important factors for local and foreign businessmen, export and investors’<br />
target markets the following factors can be distinguished: the conditions of business startup and favorable business<br />
environment and tax system; the situation in labor market and the availability of labor force; the level of development<br />
of infrastructure and bank sector and the availability of finance; competitiveness policy and the efficiency<br />
of normative acts and courts country; the policy of development of small and middle enterprises (SME) and public<br />
organizations, acting in the interests of businessmen and in order to provide support for business development.<br />
Most of the mentioned factors are not exposed in territory level and are related to the overall territory of<br />
the country, therefore they cannot objectively distinguish Latgale region in any terms (positive or negative)<br />
amongst the other regions of Latvia and they should not be considered as the factors, determining business<br />
development in Latgale. However, there are also other objective factors that can influence the competitiveness<br />
of Latgale region as a place for business location amongst the other regions of the country. According<br />
to the results of the analysis there are the following advantages for business environment in Latgale region:<br />
• y Business development traditions: experience and the availability of qualified labor in different branches<br />
of national economy;<br />
• y Geographic location.<br />
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The territory can assign to business development traditions leading role in the determination of territory<br />
product, as the development of certain branches in the region does not only influence the direction of business<br />
image development, but also points to the experience and the existence of qualified labor in national<br />
economy branches. Amongst the major branches wood processing, metal processing and food processing<br />
industry as well as furniture production, transportations and transit can be mentioned.<br />
Geographic location of Latgale region is an objective advantage that can be used for many different business<br />
activities (export stimulation, the foundation of co-products and additional products manufacture and<br />
investments in these companies etc.). At the same time transportations and transit should be considered as<br />
one of the most important factors in the determination of the supply of place marketing product of the region.<br />
Amongst the other regions of Latvia, Latgale has all rights to be considered as the most promising region<br />
in terms of tourism development. The region offers various recreation options, especially active recreation<br />
outdoors and rural tourism.<br />
The natural conditions and historical traditions of Latgale region also influence the development of tourism<br />
sphere and the formation of a certain image in terms of visiting and resting in the region. One of the<br />
types of tourism that is developing in Latgale and is primarily associated with this region is rural tourism.<br />
The analysis of supply of Latgale companies, working in tourism sphere, enables to conclude that they try<br />
to use the potential of nature, as recreation in Latgale is mostly related to rural tourism and outdoor activities.<br />
Overall, the following Latgale region positioning features can be distinguished:<br />
• y Latgalian language;<br />
• y The land of blue lakes;<br />
• y Picturesque landscapes;<br />
• y Ceramics – the traditional “business card” of Latgale;<br />
• y Aglona church (is amongst the top 10 tourism objects in Latvia).<br />
The information on Latgale region as a resting place, provided by mass media, is limited and monotonous<br />
and it does not contain any special features that could make people interested to spend time in Latgale. The<br />
activities of public and private sector in this field are not coordinated, both work on its own.<br />
In order to determine and investigate the target market of potential visitors of Latgale region, the author<br />
used an interrogation, based on determinate selection. The analysis of motivation of spending free time in<br />
Latgale shows that the main motive is related to outdoor resting. Next significant motives are active resting,<br />
interesting excursions as well as beautiful and clean environment. If such motives as resting at the lake or<br />
river coincide with the components of Latgale region product and could be used in positioning, then active<br />
resting and interesting excursions should be considered as a potential component of the product and segment<br />
that is based on these motives and represents potential market audience.<br />
The main motive to spend free time in Latgale region has been fully justified, as this is also the main association<br />
with Latgale as “the land of blue lakes”. The strong association with the land of blue rivers points to<br />
a certain image, based on natural resources that in turn determine the main positioning component. Secondly,<br />
negative associations are mentioned relatively more seldom by the residents of the other regions of Latvia –<br />
this means that such significant factors as low level of infrastructure development and low living standards<br />
do not influence the image of Latgale region so far.<br />
3. Place marketing objectives and marketing complex of Latgale Region<br />
Despite the crisis situation, the author thinks that Latgale region still has potential that can be used for its<br />
development. No doubt, the accrued problems considerably exceed the opportunities to solve them; therefore<br />
it is extremely important to determine the priority directions correctly and to allocate resources for the<br />
activities that are the most advantageous in terms of territory development and profitability. In the conditions<br />
of limited resources the development of territory can be achieved by using place marketing conception and<br />
working out development strategy on its base.<br />
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In author’s opinion, the formulation of place marketing objectives for Latgale region could be the following:<br />
• y To provide the maintenance of real products, improving their quality and availability;<br />
• y To retain the existing consumers by enhancing the level of satisfaction of their needs;<br />
• y To develop relations with place marketing activities intermediaries and facilitators (specialized institutions<br />
on the level of region, state level and international level);<br />
• y To increase the portion of attracted and retained consumers in each target market;<br />
• y To enhance the level of loyalty of consumers of territory products;<br />
• y To investigate the tendencies of region image formation in different audience and to make efforts to<br />
improve it;<br />
• y To develop and create new product components according to the needs and demand of target markets.<br />
Based on the main marketing mix elements („4P”), planning territory development strategy on the base<br />
of place marketing conception, in author’s opinion, it is expedient to pay attention to the mentioned strategic<br />
objectives as they determine the direction of development, the specifics of strategy and its realization opportunities<br />
(potential).<br />
When planning the development of place marketing strategy for Latgale region related to internal markets –<br />
households and companies, it should be taken into account that the territory products these audiences are interested<br />
in are related to several conditions in terms of life comfort, ability to work and development standpoint.<br />
Today the region can offer the following real products to the households:<br />
• y Ecologically sound environment;<br />
• y School and educational establishments, their high quality;<br />
• y The availability and quality of banks and other financial services;<br />
• y Life together with relatives and friends.<br />
When developing the most demanded product components, real product should be maintained as supported<br />
in order not to loose it in the most pessimistic case. In present situation, in order to develop the image<br />
of the region, these real features should be used in positioning process, as they, in spite of their secondary<br />
meaning according to the residents’ valuations, enable to create basis for positive image of Latgale region.<br />
The product strategy, related to business audience requires the biggest attention and resources to be involved.<br />
It is explained by the fact that Latgale region cannot offer to business target markets any especially attractive features.<br />
The location of the region at the border is traditionally used for transit (in other words, due to the absence<br />
of alternative), however, the completion of this function is also on a rather low development level, that in turn impacts<br />
the formation of business image of the region. Therefore today real product in this market today is formed<br />
by just one component – geographic location that is important for certain branches, for export or transit. All the<br />
other territory product components that could be interesting for business market segments are to be developed.<br />
Recreation outdoors forms a real product for both real and potential visitors of the region, as there are<br />
market expansions opportunities – the product can be promoted outside of Latvia. The rural tourism feature<br />
of Latgale region, compared with the supply of other territories of Latvia, is based on multiple lakes and the<br />
best remembered by many people name “the land of blue lakes”, as well as such features as different culture<br />
(as it is believed that the region has not only its own language, but also its specific cultural traditions).<br />
As the analysis of the results of researches showed, the following components of potential product related<br />
to the target segments of recreation enthusiasts and tourists should be developed:<br />
• y Fascinating tour, based on visiting significant places;<br />
• y Event marketing.<br />
Taking into account the specifics of territory and its products, the development of product distribution channels<br />
strategy is not demanded, as the product is related to the location of territory and a reverse process takes place –<br />
interest audiences should come for the product. The second issue – how advantageous, convenient and available<br />
in terms of geographic location the product is situated and can be accessed, taking into account the conditions of<br />
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infrastructure development and transport connection. An interested person should make certain efforts, spend some<br />
resources as well as apply some skills and qualifications in order to visit some significant place, move to a new place<br />
of residence or to locate a production workshop in a certain territory. This aspect, related to marketing complex<br />
element – place, points once more to the interrelation and sometimes integrity of marketing complex elements.<br />
Pricing strategy is one more important part of marketing complex and a very complicated component,<br />
as the revenues of territory directly depend on price. A clever pricing, from one side, helps the territories to<br />
compete between each other for the attraction of target markets, but, from the other side, on regional level<br />
pricing policy is mostly determined by state policy and in some cases it is impossible to offer to the interested<br />
audiences price advantages. At the same time the status of backward territories of Latgale region with a<br />
low level of social and economic development enables to hope for both governmental support and a wider<br />
use of European funds allocations for the realization of their programs that are fully or partly aimed at the<br />
achievement of place marketing objectives.<br />
Promotion strategy is developed in order to provide the target markets with information on territory product.<br />
This strategy requires decision taking on the use of the main types of marketing communication, i.e., advertisement,<br />
sales promotion or stimulation measures, public relations, direct marketing and personal sales/servicing.<br />
The main communication objectives related to the target markets of Latgale region can be defined as follows:<br />
• y For the households’ target market: to provide people with a certain understanding of their place of<br />
residence, the advantages and disadvantages of the region and an adequate valuation of them;<br />
• y For business environment target market: to inform on advantages of the region in terms of realization of<br />
business activity, based on competition and using marketing mix components “price’ and “placement”.<br />
For the target market of visitors and recreation enthusiasts: to stimulate them to spend their free time in<br />
Latgale, therefore the main communication tools are related to sales promotion technologies.<br />
In Table 1 the model of place marketing strategy development for Latgale region is given, based on the<br />
results of the researches.<br />
Table 1. Place Marketing Strategy Model for Latgale region<br />
Target<br />
market<br />
Population<br />
(households)<br />
Business<br />
audience<br />
Visitors/<br />
recreation<br />
enthusiasts<br />
Segmentation<br />
criterion<br />
People, living in<br />
the territory of<br />
the region (real<br />
consumers)<br />
Businessmen,<br />
export market,<br />
investors<br />
Place of<br />
residence:<br />
Latgale, other<br />
regions of Latvia,<br />
foreigners<br />
Objective<br />
To retain in the<br />
territory<br />
To develop<br />
relation and to<br />
attract<br />
To increase<br />
the number of<br />
segments<br />
Positioning, based on<br />
territory product<br />
Clean environment and<br />
beautiful landscapes<br />
The availability and<br />
quality of modern services<br />
Motherland, relatives and<br />
friends<br />
The proximity of the markets<br />
of the EU and CIS countries<br />
Cheap and highly qualified<br />
labor<br />
Hospitable land of blue<br />
lakes with ecologically<br />
sound environment, its<br />
own language and cultural<br />
traditions<br />
Territory<br />
image creation<br />
strategy<br />
Image<br />
reformation<br />
Image<br />
development<br />
Image<br />
improvement<br />
and<br />
enhancement<br />
Communication<br />
types<br />
Educative,<br />
explaining and<br />
persuasive<br />
Informing<br />
Stimulating<br />
Source: the table is composed by the author<br />
In present situation the objective of place marketing of Latgale region is based on retention of the target<br />
market, using the according products. These products obviously meet the requirements of the target markets<br />
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only partly, however, the creation of new products requires time and resources, but the loss of segments of<br />
the target markets in current economic and social situation endangers not only the development opportunities<br />
of the territory, but also its survival.<br />
4. Positioning strategy and image of Latgale region<br />
Positioning strategy can be distinguished separately, as it has its own specifics in place marketing. When<br />
forming the position of territory, one should choose only those facts and events that correspond to the interests<br />
of each determined and deeply researched audience.<br />
Based on product strategy and the results of the research, the comparison of real and desired position, the<br />
analysis of association rows, territory advantages and opportunities and tendencies of its development, the<br />
author has developed the main positioning components for each target market:<br />
1) For households’ target market:<br />
• y The land of blue lakes, clean environment and beautiful landscapes;<br />
• y Motherland, relatives and friends;<br />
• y The availability and quality of modern services.<br />
2) For business environment target market:<br />
• y The proximity of the market of the EU and CIS countries;<br />
• y Cheap and highly qualified labor;<br />
• y Priority branches: logistics, wood processing, food industry, metal processing, rural tourism.<br />
3) For visitors’ target market:<br />
• y The land of blue lakes and ecologically sound environment;<br />
• y Own language and cultural traditions;<br />
• y Hospitality.<br />
The results of the research showed that the image of Latgale region is negatively evaluated by the households<br />
as the most important features that are necessary in order to provide that a person is satisfied with his<br />
or her place of residence are amongst the disadvantages of the region – they are not developed or are lowdeveloped.<br />
This makes the base for the conclusion on image creation strategy and the most complicated task<br />
for its implementation – to reform the image of the region.<br />
The region is evaluated more positively by potential visitors and recreation enthusiasts, but recreation<br />
place position is not that strong and cannot attract enough visitors. Therefore image strategy for this target<br />
market is to improve and enhance favorable attitude to the region.<br />
In business sphere Latgale region is evaluated ambiguously that point to a contradiction in region image.<br />
This in turn does not stimulate a stable interrelation with this sector’s representatives that could provide the<br />
region with the results of positive long-term cooperation and development. Therefore image development<br />
strategy for this target market requires initial efforts – image conception development and formation.<br />
Territory image formation technology is based on the chosen position, as its components make the major<br />
platform the territory image is formed around. The achievement of balance between the real and desirable<br />
position is the first step in image formation process. It is followed with the promotion of position, using integrated<br />
marketing communication.<br />
5. Integrated marketing communication<br />
Integrated marketing communication reflects the essence of place marketing strategy, joining together<br />
both all elements of conception and separate activities, that in certain conditions get transformed to competitive<br />
advantages or emphasize and draw attention to the components of product, offered by the territory, the<br />
target markets are interested in.<br />
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No doubt, one cannot affirm that marketing communication programs, aimed at the presentation of the region,<br />
information of different audiences and drawing their attention, have not been used in Latgale region before.<br />
Latgale region participates in several projects, especially based on near-border cooperation. This opportunity<br />
obviously influences region development and enables to find new approaches as ideas. However, from place marketing<br />
standpoint the following negative aspect should be mentioned: the participation of regional administration<br />
and organizations in the projects is not structured and non-systemized that, in author’s opinion, does not stimulate<br />
the formation of identity of the region, even more – it creates an uncertain image that often contains ambiguous formulations<br />
and mottos. The author can explain it with the lack of unified conception and the variability of authorized<br />
organizations, amongst which each organization has its own opinions on Latgale image creation and the opportunities<br />
and ways of its development. Therefore the activities that directly or indirectly perform the functions of impact<br />
on target markets, are not coordinated and, due to the mentioned deficiencies, are not only unable to draw attention<br />
to the region, but also can reduce interest due to this uncertainty, especially in cases of repeated appeal.<br />
Based on the conception of the choice of integrated marketing communication tools and taking into<br />
account the main directions of the developed Latgale region place marketing strategy, a model of planning<br />
of marketing communication distribution tools is suggested in Table 2.<br />
As can be seen in table 2, nearly in all cases the traditional communication tools – TV as well as printed<br />
press – newspapers and magazines – can be used. The organization of special events and taking part in these<br />
events is specific depending on the segment, as for local population these could be local public events, for<br />
business environment representatives – visiting presentations, participation in thematic exhibitions and other<br />
events that can provide direct contact, but for visitors it could be the organization of attractions and participation<br />
in thematic tourism exhibitions. At the same time Internet is of great importance, not only based on<br />
the features of the target markets of the region and communication objectives of the target markets, but also<br />
taking into account the role of Internet and its obvious advantages in terms of information distribution, the<br />
coverage of audience and interest to the home pages, banners and other tools.<br />
Table 2. The Planning of Integrated Marketing Communication Distribution Tool<br />
Target<br />
market<br />
Local<br />
population<br />
Business<br />
environment<br />
Visitors<br />
Target market<br />
segments<br />
With positive/<br />
neutral attitude<br />
With negative<br />
attitude<br />
Audience<br />
with previous<br />
experience,<br />
relatively<br />
informed<br />
Audience with<br />
low information<br />
level<br />
Audience<br />
with previous<br />
experience,<br />
relatively<br />
informed<br />
Audience with<br />
low information<br />
level<br />
To inform, to<br />
educate, to<br />
explain and to<br />
persuade<br />
To inform, to<br />
draw attention<br />
To inform, to<br />
draw attention,<br />
to stimulate<br />
actions<br />
Communication objective<br />
To enhance or to create<br />
positive attitude<br />
Communication distribution tools<br />
TV, radio, newspapers and<br />
magazines, outdoor advertisement,<br />
special events, Internet<br />
To change negative attitude TV, newspapers and magazines,<br />
special events, Internet<br />
To improve the attitude TV, radio, newspapers and<br />
magazines, outdoor advertisement,<br />
special events, Internet, printing<br />
production and souvenirs<br />
To create positive attitude<br />
To enhance recognisability<br />
and to improve positive<br />
attitude<br />
To create recognisability<br />
and positive attitude<br />
Source: the table is composed by the author<br />
TV, newspapers and magazines,<br />
special events, Internet, printing<br />
production and souvenirs<br />
TV, radio, newspapers and magazines,<br />
outdoor advertisement, special events,<br />
Internet, printing production and<br />
souvenirs<br />
TV, newspapers and magazines,<br />
special events, Internet, printing<br />
production and souvenirs<br />
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Conclusions<br />
Based on the research, conducted in scope of the research, the author has made the following conclusions.<br />
In order to reduce the lag between Latgale region and the other regions of Latvia and to stimulate its<br />
social and economic development, it is necessary to use place marketing approach in the working out of region<br />
development strategy, based on the determination of real advantages of the region and their positioning<br />
according to the needs of the target markets.<br />
As the result of research and generalization of theoretic formulizations of place marketing, the author<br />
has systemized and supplemented marketing conception that can be used as a base for planning territory<br />
development strategy.<br />
Place marketing is a target-oriented activity that includes market research, product planning, creation, management<br />
and promotion in the market in order to satisfy the needs of interested target audiences and to achieve<br />
the objectives of the territory in economic and social development. The main feature of place marketing conception<br />
is its orientation on different target markets. The objective of market segmentation is to determine the<br />
relatively homogenous needs for the territory of each interested group, as each group can be interested in certain<br />
advantages or, in terms of place marketing, it can demand a certain product, offered by the territory.<br />
Latgale region has the lowest position amongst other regions of Latvia, as general development is usually<br />
evaluated, based on social and economic indicators, that, in turn, has a significant impact on primary attitude<br />
base and territory image formation. These indicators provide objective information; however, the target<br />
markets are interested in some specific features of the territory that are impossible to reflect objectively in<br />
statistical data. These features have been determined by the results of interrogatory researches and used as a<br />
base in development of the place marketing strategy.<br />
The place marketing of Latgale region is based on the supply of real territory product to the target markets<br />
as well as the development of potential product and the promotion of attractive features in order to<br />
inform the target market on distinctive advantages of Latgale region. Today Latgale region can offer the<br />
following real products:<br />
• y For households target market: ecologically sound environment; schools and educational establishments,<br />
their high quality; the availability and quality of banking and financial services as well as<br />
telecommunications; the place where relatives and friends live;<br />
• y For the businessmen’s target market (business environment): geographic location, traditions of production;<br />
• y For the visitors’ target market: resting outdoors.<br />
• y Based on the analysis, the author has developed the following recommendations for Latgale region<br />
local government:<br />
• y To use place marketing conception for territory management, creating supply that the existing or potential<br />
residents, businessmen, investors and the visitors of territory need and are interested in;<br />
• y To determine the segments of external and internal target markets of territory, including real, potential<br />
and desirable, and to research their needs, interests, priorities and expectations;<br />
• y To analyze the resources of territories, to plan their development and improvement in accordance with<br />
the needs of the target markets;<br />
• y To concentrate place marketing activities on priority groups: households and businessmen, involving<br />
both groups in cooperation as well as to inform them on the activities and results;<br />
• y To monitor place marketing elements on continuous base, starting from products and services and<br />
ending with tourism communication, to coordinate it so that all products of the territory can be recognized<br />
outside the territory.<br />
References<br />
Ashworth, G., Voogd, H. (2007). Place Marketing: Marketing in the Planning and Management of Places. Routledge.<br />
Kotler, P. (2004). Attracting investors: a marketing approach to finding funds for your business. Hoboken: Wiley.<br />
Kotler, P. (1993). Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations. Free Press.<br />
181
Jekaterina Voznuka<br />
PLACE MARKETING SRTATEGY OF LATGALE REGION DEVELOPMENT<br />
Olins, W. (2003). Wally Olins on brand. London: Thames and Hudson.<br />
Praude, V., Vozņuka, J. (2008). Classification of Target Market and Features of Segmentation in Marketing Places.<br />
Ekonomika, Nr. 81, p. 104–113. Vilniaus <strong>universitetas</strong>.<br />
Schiff, M., Winters, A. L. (2003). <strong>Regional</strong> Integration and Development. Oxford University Press.<br />
Vaidere, I., Vanags, E., Vanags, I., Vilka, I. (2006). Reģionālā politika un pašvaldību attīstība Eiropas Savienībā un<br />
Latvijā. Rīga: Latvijas Universitātes Akadēmijas apgāds, Latvijas Statistikas institūts.<br />
Vozņuka, J. (2008). Latgales reģiona iedzīvotāju dzīves vietas izvēles faktoru analīze. Latvijas Universitātes raksti.<br />
Ekonomika, t. 7, 737.sējums, lpp. 399. –412.<br />
Вознюк, Е. (2008). Маркетинговый подход к стратегическому планированию территории. Current Issues of<br />
the Economy and the Management of Business, University of Economics – Varna, Jubilee Scientific and Practical<br />
Conference, 27–28 Juna 2008, p. 281–288.<br />
Панкрухин, А. П. (2006). Маркетинг территорий. 2-е изд., дополн. СПб.: Питер.<br />
LatgalOs regiono vietos RINKODAROS strategija<br />
Jekaterina Voznuka<br />
Tarptautinė Baltijos akademija (Latvija)<br />
Santrauka<br />
Skatinant regionų plėtrą galima pasinaudoti rinkodaros priemonėmis, vertinant teritorijos privalumus,<br />
kurie svarbūs tikslinei auditorijai. Investuotojų ir turistų pritraukimas, gerų verslo sąlygų vietos verslininkams<br />
užtikrinimas taip pat priklauso nuo rinkodaros, todėl jos strategijos rengimas šiuo metu ypač svarbus<br />
valstybiniame, regiono ir miesto lygmenyse.<br />
Vietos rinkodara – tai veiksmai, apimantys rinkos tyrimus, produkto kūrimą, valdymą ir rėmimą rinkoje,<br />
siekiant patenkinti vartotojų poreikius tam tikroje teritorijoje. Efektyvi vietos rinkodara pritrauktų atitinkamų<br />
vartotojų grupę į jų poreikius tenkinantį regioną. Vietos rinkodaros koncepcija gali padėti pasiekti rezultatą,<br />
nes ji nukreipta į rinkos poreikius – tam tikros vartotojų grupės poreikių nustatymą, kuriuos tenkinant<br />
naudos turėtų tam tikra teritorija.<br />
Nevienalytė Latvijos regiono plėtra yra viena pagrindinių šiandienos problemų. Latgalos regionas užimą<br />
paskutinę vietą tarp kitų Latvijos regionų. Ištyrus šį regioną nustatyta, kad jis visiškai pasirengęs taikyti vietos<br />
rinkodaros koncepciją, kuriant regiono plėtros programas.<br />
Latgalos regione sunkiai tenkinami vietos gyventojų ir verslininkų poreikiai, nes svarbiausi šios tikslinės<br />
rinkos veiksniai regione išvystyti silpniausiai. Kiek geriau tenkinami atvykstančiųjų į Latgalą poreikiai.<br />
Verslo aplinkos produktą sudaro geografinė padėtis, gamybos tradicijos ir rekreaciniai ištekliai Latgalos<br />
regione. Efektyvus šių produktų valdymas, pozicionavimas ir rėmimas skatintų pagrindinės tikslinės rinkos<br />
pritraukimą ir taip prisidėtų prie socialinio ir ekonominio regiono vystymosi. Latgalos regiono vietos rinkodaros<br />
strategijos modelis parengtas visoms tikslinėms rinkoms ir apima tokius elementus kaip: segmentavimas,<br />
tikslai, pozicionavimas, regiono vystymosi krypčių ir gairių rengimas, bendri komunikacijos kanalai ir<br />
priemonės vykdyti integruotą rinkodaros komunikaciją.<br />
PAGRINDINIAI ŽODŽIAI: vystymas, tikslinės rinkos, pozicionavimas, vietinė rinkodara.<br />
JEL klasifikacija: R190, R580, M310<br />
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LIETUVOS INOVACINĖS VEIKLOS TENDENCIJOS<br />
IR TOBULINIMO GALIMYBIŲ ANALIZĖ<br />
EUROPOS SĄJUNGOS KONTEKSTE<br />
Vytautas Jonas Žilinskas 1 , Jelena Dementjeva 2<br />
Klaipėdos <strong>universitetas</strong> (Lietuva)<br />
Anotacija<br />
Pagrindinė politikos Europos Sąjungos regionų plėtros problemai spręsti dalis turėtų būti atitinkama regionų raidai skirta inovacijų<br />
politika, numatant joje įvairias regioninio ir tarptautinio konkurencingumo inovacijų srityje plėtojimo formas, tinkamas skatinti socialinę<br />
ir ekonominę raidą. Šiuo metu Lietuva Europos Sąjungos kontekste yra tarp pradedančiųjų inovatorių ir savo inovacinę veiklą<br />
plėtoja lėčiausiai. Straipsnyje nagrinėjama inovacijų svarba siekiant šalies konkurencingumo, analizuojama inovacinio indekso, kaip<br />
matavimo priemonės, struktūra, vieno iš prioritetinių Europe 2020 tikslų siekimo rodikliai, atliekama Lietuvos inovacinės veiklos<br />
tendencijų, stipriųjų ir silpnųjų pusių analizė, pateikiamos tobulinimo gairės siekiant regioninio ir pasaulinio konkurencingumo.<br />
PAGRINDINIAI ŽODŽIAI: inovacija, Europe 2020, suminis inovacijų indeksas, konkurencingumas.<br />
JEL klasifikacija: O300, O310, O330.<br />
Įvadas<br />
Europos Sąjungos regionų plėtros problemai spręsti būtinos kompleksinės priemonės, apimančios socialinės<br />
ir ekonominės politikos sritis. Todėl būtina skatinti verslą, užtikrinti užimtumą, didinti konkurencingumą<br />
Europos Sąjungos šalies narės vidaus ir užsienio rinkose, diegti aukštąsias technologijas, gerinti<br />
produktų ir paslaugų kokybę. Visa tai turi būti įgyvendinama kiekvienos šalies nacionalinės regionų plėtros<br />
politikos pagrindu.<br />
Straipsnio autorių nuomone, pagrindinė tokios politikos dalis turėtų būti atitinkama regionų raidai skirta<br />
Lietuvos inovacijų politika, numatant pastarojoje įvairias regioninio ir tarptautinio konkurencingumo inovacijų<br />
srityje plėtojimo formas, tinkamas skatinti šalies socialinę ir ekonominę raidą. Pažymėtina, kad Lietuvoje<br />
inovacinei veiklai skiriamas nepakankamas dėmesys, ypač inovacinėms idėjoms ir naujoms žinioms,<br />
kurios tiktų organizacijoms, generuoti ir komercializuoti.<br />
Mokslinė problema: remiantis Europos Sąjungos statistiniais duomenimis (Innovation Union Scoreboard,<br />
<strong>2012</strong>), Lietuva patenka į pradedančiųjų inovatorių (angl. Modest innovators) grupę ir nurodoma kaip<br />
lėčiausiai inovacinę veiklą plėtojanti šalis. Todėl norint užtikrinti šalies konkurencingumą Europos Sąjungos<br />
rinkoje, būtina atlikti Lietuvos inovacinės veiklos tendencijų analizę ir numatyti galimas tobulinimo gaires.<br />
1<br />
Vytautas Jonas Žilinskas – Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra, prof. dr. Mokslinės veiklos<br />
kryptis: mokslo tiriamosios ir eksperimentinės plėtros darbų rengimo skatinimas, optimalių sprendimų priėmimas, techninės<br />
kūrybos metodų taikymas, kuriant intelektinės nuosavybės objektus.<br />
El. paštas: zilinskas.vytautas@gmail.com<br />
Tel.: +370 699 36393<br />
2<br />
Jelena Dementjeva – Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra, asistentė, doktorantė. Mokslinės<br />
veiklos kryptis: kūrybos vadyba.<br />
El. paštas: jelena.dem@gmail.com<br />
Tel.: +370 6 12 58 415<br />
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LIETUVOS INOVACINĖS VEIKLOS TENDENCIJOS IR TOBULINIMO GALIMYBIŲ ANALIZĖ EUROPOS SĄJUNGOS KONTEKSTE<br />
Tyrimo objektas – 2000–<strong>2012</strong> m. Lietuvos inovacinės veiklos tendencijos.<br />
Tikslas: numatyti Lietuvos inovacinės veiklos tobulinimo galimybes užtikrinant konkurencingumą Europos<br />
Sąjungos rinkoje.<br />
Uždaviniai:<br />
• y išanalizuoti inovacijų svarbą regioninei plėtrai teoriniu aspektu;<br />
• y atlikti Lietuvos inovacinės veiklos Europos Sąjungos kontekste analizę bei identifikuoti šios veiklos<br />
stipriąsias ir silpnąsias puses.<br />
Tyrimo metodika: nagrinėjant inovacijų svarbą šalies konkurencingumui didinti analizuoti Lietuvos<br />
(Jakubavičius, 2003; Melnikas, 2004a; Melnikas, 2004b; Kasperavičius, 2004; Valentinavičius, 2006; Žilinskas,<br />
2007; Strazdas, 2010; Baležentis, 2011; Tvaronavičius, 2011) ir užsienio mokslininkų (Coconete, 2003;<br />
Howkins, 2007; Журавлев, 2008) tyrimų rezultatai. Lietuvos inovacinės veiklos analizei atlikti, stipriosioms<br />
ir silpnosioms pusėms šioje srityje nustatyti naudoti LR Statistikos departamento, Europos Sąjungos Eurostat<br />
statistiniai ir Europos Sąjungos inovacijų integralinės švieslentės (angl. Innovation Union Scoreboard)<br />
duomenys.<br />
1. Inovacijų svarba regioninei plėtrai<br />
Kiekviena šalis, siekdama ekonominės plėtros ir integruotis tiek į Europos Sąjungą (ES), tiek ir į pasaulinę<br />
ekonomiką, turi plėtoti savo ekonominę, socialinę veiklą. Mokslininkai (Howkins, 2007; Журавлев,<br />
2008; Baležentis, 2011; Tvaronavičius, 2011) pažymi, kad vienas veiksmingiausių modernizacijos būdų –<br />
inovacijų paieška ir diegimas.<br />
Pastaruoju metu inovacijos samprata labai išsiplėtė. Ji suvokiama ne tik kaip technologinės naujovės,<br />
sukurtos atliekant sudėtingus mokslinius tyrimus, bet ir kaip rinkodaros, proceso, valdymo metodų, produktų<br />
naujovės (Jakubavičius, 2003; Melnikas, 2004b; Kasperavičius, 2004; Valentinavičius, 2006; Žilinskas,<br />
2007; Strazdas, 2010; Baležentis, 2011; Tvaronavičius, 2011). Inovacijų būtinybę lemia trumpėjantis prekių<br />
ir paslaugų gyvavimo ciklas, naujų investicijų, kurios skatina organizacijas ne tik teikti esamas prekes ir paslaugas<br />
į rinką, bet ir ieškoti būdų, kaip jas tobulinti, pritraukimas. Inovacijos traktuojamos kaip organizacijos<br />
galimybė įgyti konkurencinį pranašumą, kita vertus, jos įvardijamos kaip vienas pagrindinių nacionalinės<br />
ir globalios ekonomikos augimo veiksnių (Tvaronavičius, 2011). Kaip pažymi A. Jakubavičius (2003), ES<br />
mokslinių tyrimų ir plėtros kooperacijos programa EUREKA inovaciją traktuoja kaip procesą, kuriame atliekant<br />
tyrimus gautos žinios ir inovacinės idėjos transformuojamos į naujus produktus ar paslaugas. Iš esmės<br />
inovacija – tai sėkmingas naujų idėjų, metodų ir technologijų komercinis pritaikymas, pateikiant rinkai naujus<br />
arba patobulintus produktus ir/ar procesus. Tyrimai / inovacijos (angl. research/innovation) apima naujų<br />
prekių ir paslaugų kūrimą (European Comission, <strong>2012</strong>), kuris lems ekonomikos plėtrą, darbo vietų kūrimą<br />
ir skatins socialinius pokyčius.<br />
V. Tvaronavičiaus (2011) teigimu, mokslinėje literatūroje inovacijos sutelkiamos ties šiais dviem svarbiausiais<br />
aspektais: pirma, tai būdas organizacijoms išlikti ir tapti konkurencingomis konkrečiose rinkose; antra, tai<br />
vienas pačių svarbiausių nacionalinių ir globalių bendrųjų ekonomikos augimą skatinančių veiksnių.<br />
Ekonominio bendradarbiavimo ir plėtros organizacija (EBPO – angl. OECD), kaip pažymi S. Valentinavičius<br />
(2006), siūlo inovacijas taip klasifikuoti: mokslo, gamybos, paslaugų srities inovacijos. Inovacijos<br />
gamyboje klasifikuojamos į technologines ir netechnologines. Technologinės inovacijos yra trijų rūšių:<br />
1) produkto inovacijos apima tiek technologiškai naujus, tiek technologiškai pagerintus produktus; 2) proceso<br />
inovacijos – naujus gamybos būdus (technologijas), gamybos organizavimo metodus bei kitus produktų<br />
ir procesų pokyčius; 3) inovacinė veikla apima naujų žinių generavimą ir įgijimą, kitus gamybos proceso<br />
rengimo ir tobulinimo darbus bei naujų arba patobulintų produktų rinkodarą.<br />
Kalbant apie Lietuvos inovacinę veiklą Europos Sąjungos (ES) kontekste svarbu apibrėžti inovacijų vietą<br />
ES plėtros procese. Aktuali yra šio dešimtmečio augimo strategija – Europe 2020. Nuolat kintančiame<br />
pasaulyje ES ekonomika turėtų būti labiau apgalvota, darnesnė, tvaresnė, visa apimanti. Tai leistų ES ir kie-<br />
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kvienai jos valstybei narei (ES-27) pasiekti aukštą užimtumo, našumo ir socialinės sanglaudos lygį. Europe<br />
2020 strategijoje keliami penki ambicingi 2020 metais pasiektini tikslai, susiję su gyventojų užimtumo, inovacijų,<br />
švietimo, socialinės įtraukties ir klimato, energijos sritimis, kurių įgyvendinimą rodo aštuoni pagrindiniai<br />
rodikliai, pateikti oficialiame ES Komisijos tinklapyje (European Comission, <strong>2012</strong>). Europe 2020 tikslų<br />
siekiama ir į juos atsižvelgiama tiek nacionaliniu, tiek ES lygiu. Straipsnio autorių nuomone, ypač svarbus<br />
Europe 2020 iškeltas strategijos tikslas, susijęs su inovacijų plėtra, kuri leidžia užtikrinti Lietuvos konkurencingumą<br />
regioniniu ir pasaulio mastu.<br />
Inovacijų integralinėje švieslentėje (IIŠ, angl. Innovation Union Scoreboard – IUS), kuri yra Europos<br />
inovacijų švieslentės (angl. European Innovation Scoreboard – EIS) tęsinys, pateikiamas suminis (kompleksinis,<br />
integralinis) inovacijų indeksas (SII). Jis apima 25 rodiklius, kurie rodo ES šalių narių nacionalinius<br />
mokslinių tyrimų ir inovacijų veiklos rezultatus. Galimas SII ribų svyravimas tarp 0 ir 1 (Innovation Union<br />
Scoreboard, <strong>2012</strong>). Atliekant ES-27 valstybių narių inovacijų diegimo rezultatų lyginamąjį vertinimą bei šių<br />
šalių mokslinių tyrimų ir inovacijų sistemų pranašumų bei trūkumų analizę, IIŠ yra stebėsenos priemonė,<br />
skirta padėti analizuoti Europe 2020 programos įgyvendinimo rezultatus.<br />
SII sudarytas iš šių dalinių vertinimo sričių (1 pav.): vykdytojai (angl. Enablers), organizacijų veikla<br />
(angl. Firm Activities) ir rezultatai (gaviniai) (angl. Outputs). Vykdytojai, t. y. žmogiškieji ištekliai, atviros<br />
ir patrauklios tyrimų sistemos, finansų ir paramos sistema, aprobuoja inovacijas įmonių išorinėje aplinkoje.<br />
Organizacijų veiklą apima rodikliai, susiję su organizacijų investicijomis į tyrimus ir diegimą, ryšiais ir verslininkyste<br />
bei intelektiniu kapitalu. Rezultatai matuojami per dvi dimensijų sritis – inovatorius ir ekonominį<br />
poveikį.<br />
Suminis inovacijų<br />
indeksas (SII)<br />
Vykdytojai Organizacijų veikla Rezultatai<br />
Žmogiškieji<br />
ištekliai<br />
Investicijos į<br />
tyrimus ir diegimą<br />
Inovatoriai<br />
Atviros ir patrauklios<br />
tyrimų sistemos<br />
Ryšiai ir<br />
verslininkystė<br />
Ekonominis<br />
poveikis<br />
Finansų ir paramos<br />
sistema<br />
Intelektinis<br />
kapitalas<br />
1 pav. Suminio inovacijų indekso (SII) struktūra<br />
Šaltinis: Innovation Union Scoreboard, <strong>2012</strong><br />
Europos Sąjungos šalys skirstomos į keturias grupes, atsižvelgiant į naujovių diegimo apimtis: inovacijų<br />
lyderiai (angl. Innovation leaders), inovacijų sekėjai (angl. Innovation followers), vidutiniai inovatoriai<br />
(angl. Moderate innovators), pradedantieji inovatoriai (angl. Modest innovators).<br />
Remiantis Inovacijų integralinės švieslentės SII ir Europe 2020 inovacijų strateginio tikslo rodiklių analize,<br />
toliau pateikiamos Lietuvos inovacinės veiklos pagrindinės tendencijos, nustatomos silpnosios ir stiprio-<br />
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LIETUVOS INOVACINĖS VEIKLOS TENDENCIJOS IR TOBULINIMO GALIMYBIŲ ANALIZĖ EUROPOS SĄJUNGOS KONTEKSTE<br />
sios sritys bei siūlomos inovacinės veiklos gerinimo galimybės siekiant užtikrinti šalies konkurencingumą<br />
ES kontekste.<br />
2. Lietuvos inovacinės veiklos Europos Sąjungos kontekste tyrimo rezultatai<br />
Analizuojant Lietuvos inovacinės veiklos tendencijas ES kontekste iš pradžių svarbu nustatyti, į kokią<br />
grupę patenka mūsų šalis ir kokia inovacijų kūrimo, diegimo bei plėtros situacija kitose ES-27 šalyse. Pagal<br />
inovacijų diegimo apimtis ES-27 taip skirstomos (2 pav.):<br />
• y Danija, Suomija, Vokietija ir Švedija yra inovacijų lyderiai;<br />
• y Austrija, Belgija, Kipras, Estija, Prancūzija, Airija, Liuksemburgas, Nyderlandai, Slovėnija ir Didžioji<br />
Britanija – inovacijų sekėjai;<br />
• y Čekija, Graikija, Vengrija, Italija, Malta, Lenkija, Portugalija, Slovakija, Ispanija – vidutiniai inovatoriai;<br />
• y Bulgarija, Latvija, Lietuva ir Rumunija – pradedantieji inovatoriai.<br />
Pradedantieji Vidutiniai Inovacijų<br />
Inovacijų<br />
inovatoriai inovatoriai sekėjai<br />
lyderiai<br />
2 pav. ES-27 suminis inovacijų indeksas, 2011 m.<br />
Šaltinis: Innovation Union Scoreboard, <strong>2012</strong><br />
Kaip matyti (2 pav.) iš suminio inovacijų indekso (SII), Lietuva patenka į pradedančiųjų inovatorių grupę,<br />
kuri įvardijama kaip lėčiausiai inovacinę veiklą plėtojanti šalis (augimo reitingas – 0,7 proc.), lyginant su<br />
ES šalių vidurkiu. Lietuva, užimdama 25 vietą (SII – 0,227) tarp 27 ES šalių, gerokai atsilieka nuo ES šalių<br />
vidurkio (0,516). Tai rodo, kad šalies inovacinė veikla plėtojama gana ribotai.<br />
Analizuojant inovacijų augimo tempus ES šalyse (1 lentelė) matyti, kad sparčiausiai inovacijos plėtojamos<br />
Suomijoje, Kipre, Estijoje, Slovėnijoje, Maltoje, Portugalijoje ir Bulgarijoje, lėčiausiai – Danijoje, Švedijoje,<br />
nors šios šalys yra inovacijų lyderės, taip pat Liuksemburge, Didžiojoje Britanijoje, Graikijoje, Ispanijoje ir<br />
Lietuvoje. Akcentuotina, kad Lietuvoje iš visų ES-27 šalių inovacijų diegimo tempai yra patys lėčiausi.<br />
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Lentelė 1. Inovacijų diegimo tempai<br />
Grupės<br />
Inovacijų lyderiai<br />
Inovacijų sekėjai<br />
Vidutiniai inovatoriai<br />
Pradedantieji<br />
inovatoriai<br />
Diegimo<br />
tempai*<br />
Dideli Vidutiniai Lėti<br />
1,0 proc. Suomija (FI) Vokietija (DE) Danija (DK)<br />
Švedija (SE)<br />
2,4 proc. Kipras (CY), Estija Austrija (AT), Belgija (BE), Liuksembugras (LU),<br />
(EE), Slovėnija (SI) Prancūzija (FR), Airija (IE), Didžioji Britanija (UK)<br />
Nyderlandai (NL)<br />
2,5 proc. Malta (MT),<br />
Portugalija (PT)<br />
Čekija (CZ), Vengrija (HU),<br />
Italija (IT), Lenkija (PL),<br />
Slovakija (SK)<br />
4,4 proc. Bulgarija (BG) Latvija (LV),<br />
Rumunija (RO)<br />
Graikija (GR),<br />
Ispanija (ES)<br />
Lietuva (LT)<br />
* Vidutinis metinis augimo tempas apskaičiuotas per pastarųjų penkerių metų laikotarpį.<br />
Šaltinis: Innovation Union Scoreboard, <strong>2012</strong><br />
Palyginimas tarptautiniu mastu. Kitų Europos šalių, kurios nepriklauso ES, inovacinės veiklos rezultatai<br />
rodo, kad Šveicarija yra inovacijų lyderė, Islandija – viena iš inovacijų sekėjų, o Kroatija, Norvegija ir<br />
Serbija – vidutinės inovatorės. Buvusi Jugoslavijos Respublika, Makedonija ir Turkija yra pradedančiosios<br />
inovatorės. Kroatijos, Serbijos ir Turkijos SII augimo tempai gerokai viršija ES-27 SII vidurkį.<br />
Lyginant ES-27 su pagrindiniais tarptautiniais konkurentais (3 pav.) matyti, kad JAV, Japonijos ir Pietų<br />
Korėjos inovacinės veiklos tendencijos pranašios į ES-27 vykstančius inovacijų kūrimo, plėtros ir diegimo<br />
procesus. Tai lėmė Pietų Korėjos ekonominis augimas, JAV ekonominis stabilumas ir Japonijos ekonominis<br />
nuosmukis. Pasaulio inovacijų lyderių JAV ir Japonijos SII rodiklis aukštesnis už ES-27 suminį inovacijų<br />
indeksą. Tai lėmė didesnės verslo išlaidos moksliniams tyrimams ir diegimui, glaudus viešojo ir privataus<br />
sektorių bendradarbiavimas, pasireiškiantis per šių sektorių bendrąsias mokslines publikacijas, užsienyje uždirbtų<br />
pajamų apimtis iš licencijų ir patentų, didelį pateiktų patentų paraiškų skaičių. Pietų Korėja, vis labiau<br />
pranokstanti ES-27, labiausiai skatina investuoti verslo sektoriuje į mokslinius tyrimus ir technologijų plėtrą<br />
(MTTP). ES-27 pasižymi inovacinės veiklos pranašumu, lyginant su Australija, Kanada ir visomis BRICS<br />
šalimis (Brazilija, Rusija, Indija, Kinija ir Pietų Afrika).<br />
JAV<br />
Japonja<br />
Korėja<br />
ES-27<br />
Kanada<br />
Australija<br />
Rusija<br />
Kinija<br />
Indija<br />
Brazilija<br />
Pietų Afrika<br />
3 pav. Pasaulio šalių ir ES-27 suminis investicijų indeksas, 2010 m.<br />
Šaltinis: Innovation Union Scoreboard, <strong>2012</strong><br />
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Vytautas Jonas Žilinskas, Jelena Dementjeva<br />
LIETUVOS INOVACINĖS VEIKLOS TENDENCIJOS IR TOBULINIMO GALIMYBIŲ ANALIZĖ EUROPOS SĄJUNGOS KONTEKSTE<br />
Pagal Europe 2020 programą kiekviena ES šalis narė iki 2020 m. turi investuoti į mokslinius tyrimus ir<br />
technologijų plėtrą (MTTP) ne mažiau kaip 3 proc. nuo šalies BVP (LR Statistikos departamentas, <strong>2012</strong>).<br />
4 pav. ES-27 bendrosios vidaus išlaidos MTTP, proc. nuo BVP<br />
Šaltinis: sudaryta autorių, remiantis: Eurostat. Science and Technology, <strong>2012</strong><br />
ES statistikos duomenimis (Eurostat. Science and Technology, <strong>2012</strong>), Europos Sąjungos šalys MTTP per<br />
pastarąjį dešimtmetį skiria tik 1,8–2 proc. nuo bendrojo vidaus produkto (4 pav.).<br />
5 pav. Lietuvos bendrosios vidaus išlaidos MTTP, proc. nuo BVP<br />
Šaltinis: sudaryta autorių, remiantis: Eurostat. Science and Technology, <strong>2012</strong><br />
Lietuvoje bendrosios vidaus išlaidos MTTP yra tik 0,6–0,7 proc. nuo šalies BVP (5 pav.), tai labai žemas<br />
rodiklis lyginant bendrai su ES-27 (apie 2 proc.) ir su numatytu strateginiu tikslu (3 proc.).<br />
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6 pav. ES-27 bendrosios vidaus išlaidos MTTP 2010 m., proc. nuo BVP<br />
Šaltinis: sudaryta autorių, remiantis: Eurostat. Science and Technology, <strong>2012</strong><br />
Iš 6 paveikslo matyti, kad numatytą Europe 2020 inovacijų skatinimo tikslą jau pasiekė Suomija, Švedija<br />
ir Danija. Suomijos bendrosios išlaidos MTTP 2010 m. siekė beveik 4 proc. šalies BVP. Lietuva pagal šį<br />
rodiklį yra 20 vietoje iš 27 ES šalių. Labiausiai atsilieka Kipras ir Rumunija.<br />
Palyginus Europos Sąjungos išlaidų apimtis moksliniams tyrimams ir technologijų plėtrai su JAV ir Japonijos<br />
išlaidomis MTTP, galima matyti, kad 2000–2008 m. Japonijos rodiklis buvo didžiausias ir pakilo nuo<br />
3 iki 3,5 proc. nuo šalies BVP, o JAV rodiklis svyravo nuo 2,5 iki 2,7 proc. (7 pav.). ES inovacinės veiklos<br />
plėtros proceso požiūriu akivaizdžiai atsilieka.<br />
Svarbi ir apyvartos apimtis iš inovacijų. 8 paveiksle matyti, kad ES-27 šalių 2004–2008 m. apyvarta iš<br />
inovacijų vidutiniškai buvo apie 13 proc. visos apyvartos. Palyginus Baltijos šalis matyti, kad lyderė yra<br />
Estija (vidutiniškai apie 12 proc.), antroje vietoje – Lietuva (vidutiniškai apie 11 proc.), Latvija – trečioje<br />
vietoje (vidutiniškai apie 5 proc.).<br />
Išanalizavus bendras ES-27 inovacinės veiklos tendencijas svarbu nustatyti, kokiose srityse šalys lyderės<br />
yra ypač aktyvios ir kokios yra silpnosios Lietuvos pusės. 9 paveiksle matyti, kad aukšti inovacijų lyderių<br />
verslo sektoriaus investicijų į inovacinę veiklą ir intelektinio kapitalo rodikliai, kiek žemesni žmogiškųjų<br />
išteklių, finansų ir paramos sistemos, ryšių ir verslininkiškumo bei ekonominio poveikio rodikliai. Inovacijų<br />
sekėjų gana gerai išplėtota atvira ir patraukli tyrimų sistema, aukštas ryšių ir verslininkiškumo rodiklis.<br />
Vidutiniai inovatoriai turi gana gerą ekonominio poveikio rodiklį, o pradedančiųjų inovatorių gana aukštas<br />
žmogiškųjų išteklių rodiklis, žemiausi – ryšių ir verslininkiškumo bei tyrimų sistemų rodikliai.<br />
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Vytautas Jonas Žilinskas, Jelena Dementjeva<br />
LIETUVOS INOVACINĖS VEIKLOS TENDENCIJOS IR TOBULINIMO GALIMYBIŲ ANALIZĖ EUROPOS SĄJUNGOS KONTEKSTE<br />
7 pav. JAV, Japonijos ir ES bendrosios vidaus išlaidos MTTP, proc. nuo BVP<br />
Šaltinis: sudaryta autorių, remiantis: Eurostat. Science and Technology, <strong>2012</strong><br />
8 pav. Apyvarta iš inovacijų, proc. nuo bendros šalies apyvartos<br />
Šaltinis: sudaryta autorių, remiantis Eurostat. Science and Technology, <strong>2012</strong><br />
Remiantis anksčiau pateiktais statistiniais duomenimis ir detalizuotais ES Inovacijų integralinės švieslentės<br />
duomenimis (Innovation Union Scoreboard, <strong>2012</strong>, p. 14), skiriamos šios Lietuvos inovacinės veiklos<br />
stipriosios ir silpnosios pusės: stipriosios – žmogiškieji ištekliai (daug aukštąjį išsilavinimą turinčių žmonių,<br />
mokslo daktarų); silpnosios (mažos investicijos į MTTP nuo BVP, menkos privačių įmonių investicijos<br />
į naujoves, nepakankamai išvystyta tyrimų sistema, patenkinamai išvystyta finansų ir inovacijų paramos<br />
sistema, silpni ryšiai ir verslininkiškumas, mažas inovacinių organizacijų skaičius, menkas darbo jėgos įdarbinimas<br />
inovacijoms imliuose sektoriuose, menkas vidutinių ir aukštų technologijų produkcijos eksportas,<br />
mažai perkama (neperkama) užsienio licencijų ir patentų).<br />
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Ekonominis<br />
poveikis<br />
Žmogiškieji ištekliai<br />
Tyrimų sistemos<br />
Pradedantieji inovatoriai<br />
Vidutiniai inovatoriai<br />
Inovacijų sekėjai<br />
Inovacijų lyderiai<br />
Inovatoriai<br />
Finansai ir parama<br />
Intelektinis kapitalas<br />
Įmonių investicijos<br />
Ryšiai ir verslininkystė<br />
9 pav. ES-27 šalių inovacinės veiklos stipriosios ir silpnosios pusės<br />
Šaltinis: Innovation Union Scoreboard, <strong>2012</strong><br />
Lietuvos inovacinės veiklos plėtrai aktyvinti siekiant konkurencingumo ES ir tarptautiniu mastu siūloma:<br />
pirma, efektyviai išnaudoti aukštųjų mokyklų mokslinį potencialą įtraukiant būsimuosius specialistus<br />
(studentus), kuriant ir diegiant naujoves. Taigi galima pasinaudoti Lietuvos žmogiškųjų išteklių potencialu.<br />
Be to, siūloma plėtoti intelektinį kapitalą, t. y. švietimo įstaigose įtraukti į studijų programas intelektinės<br />
nuosavybės, kūrybingumo valdymo dalykus.<br />
Antra, privačios organizacijos turėtų daugiau investuoti į tyrimus siekiant ilgalaikės naudos. Sąnaudoms<br />
minimizuoti organizacijos turi kooperuotis kuriant ir diegiant naujoves. Organizacijos gali pasinaudoti ir vienos<br />
iš inovacijų lyderių – Japonijos patirtimi, įsigijus licencijų užsienyje taikyti šiuolaikines technologijas<br />
savo versle.<br />
Trečia, Vyriausybės lygmeniu siūloma pritraukti daugiau tiesioginių užsienio investicijų į inovacijoms<br />
imlius sektorius ir pasinaudoti frančizės privalumais bei labiau skatinti verslininkiškumo plėtrą diegiant inovacijas,<br />
t. y. kuriant inovacinius inkubacinius centrus ir technologinius parkus.<br />
Išvados<br />
1. Inovacijų sąvoka traktuojama skirtingai, tačiau bendras bruožas – inovacijos yra sėkmingas naujų<br />
idėjų, metodų ir technologijų komercinis pritaikymas. Inovacijos skirstomos pagal jų taikymo sritį:<br />
mokslo, gamybos ir paslaugų srities. Įgyvendinant ES strategiją vienas iš ambicingų ir svarbių tikslų<br />
yra inovacinės veiklos plėtra visose ES šalyse. Siekiant šio tikslo siūloma speciali suminio inovacijų<br />
indekso (SII) skaičiavimo metodika, kuri yra tarsi stebėsenos priemonė. Lietuvai inovacinės veiklos<br />
plėtra ypač aktuali, nes tai visų pirma yra silpna šalies ūkio vieta, antra, aktyvi inovacinė veikla gali<br />
užtikrinti šaliai konkurencingumą regioniniu ir pasaulio mastu.<br />
2. Remiantis inovacijų integralinės švieslentės SII ir Europe 2020 inovacijų strateginio tikslo rodiklių<br />
analize, ES-27 mastu Lietuva patenka į pradedančiųjų inovatorių grupę, jos inovacijų diegimo tempai<br />
yra patys lėčiausi. Labai mažai investuojama į MTTP, menkai į naujoves investuoja ir privačios<br />
įmonės, nepakankamai išplėtota tyrimų sistema, patenkinamai išplėtota finansų ir inovacijų paramos<br />
sistema, silpni ryšiai ir verslininkystė, mažas inovacinių organizacijų skaičius, vidutinių ir aukštų<br />
technologijų produkcijos eksportas, mažai darbo jėgos įdarbinama inovacijoms imliuose sektoriuose,<br />
mažai perkama (neperkama) užsienio licencijų ir patentų. Todėl straipsnio autoriai siūlo efektyviai<br />
išnaudoti aukštųjų mokyklų mokslinį potencialą įtraukiant būsimuosius specialistus į naujovių kūrimą<br />
ir diegimą, plėtoti intelektinį kapitalą įtraukiant į studijų programas intelektinės nuosavybės, kūry-<br />
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Vytautas Jonas Žilinskas, Jelena Dementjeva<br />
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bingumo valdymo dalykus. Privačios verslo organizacijos turi kooperuotis kurdamos ir diegdamos<br />
inovacijas, įsigydamos licencijas užsienyje ir taikydamos šiuolaikines technologijas savo versluose.<br />
Vyriausybiniu lygmeniu siūloma pritraukti daugiau tiesioginių užsienio investicijų į inovacijoms imlius<br />
sektorius ir pasinaudoti frančizės privalumais bei skatinti verslininkiškumą diegiant inovacijas.<br />
Literatūra<br />
Baležentis, A., Žalimaitė, M. (2011). Lietuvos inovacijų infrastruktūros organizacijos: inovacinių paslaugų plėtros<br />
kryptys. Management theory and studies for rural business and infrastructure development, Nr. 4 (28).<br />
Coconete, D. E. (2003). Creativity – a catalyst for technological innovation. Engineering management Conference,<br />
Vol. 2 (4).<br />
European Comission. Prieiga internetu: [žiūrėta<br />
<strong>2012</strong>.02.25].<br />
Eurostat. Science and Technology. (<strong>2012</strong>). Prieiga internetu: < http://epp.eurostat.ec.europa.eu/portal/page/<br />
portal/science_technology_innovation/data/main_tables> [žiūrėta <strong>2012</strong>.02.25].<br />
Innovation Union Scoreboard 2011: The Innovation Union‘s performance scoreboard for Research and Innovation.<br />
(<strong>2012</strong>). Prieiga internetu: [žiūrėta <strong>2012</strong>.02.25].<br />
Jakubavičius, A., Strazdas, R., Gečas, K. (2003). Inovacijos. Procesai, valdymo modeliai, galimybės. Vilnius: Lietuvos<br />
inovacijų centras.<br />
Howkins, J. (2007). The Creative Economy: How People Make Money from Ideas. London: Penguin Books.<br />
Melnikas, B. (2004a). Regionų plėtra ir inovacijos: integracijos į ES laikotarpio prioritetai. Strateginė savivalda (Strategic<br />
Self-Management). Strateginės savivaldos institutas, Nr. 1.<br />
Melnikas, B., Jakubavičius, A., Strazdas, R. (2004b). Inovacijų vadyba. Vilnius: Technika.<br />
Kasperavičius, P., Žilinskas, V. (2004). Intelektinė nuosavybė ir jos apsauga. Klaipėda: Klaipėdos universiteto leidykla.<br />
LR Statistikos departamentas. (<strong>2012</strong>). Prieiga internetu: [žiūrėta<br />
<strong>2012</strong>.02.25].<br />
Strazdas, R., Bareika, R. (2010). Produkto inovacijų kūrimo modelių tobulinimas. Mokslas – Lietuvos ateitis, Nr. 2 (2).<br />
Tvaronavičius, V. (2011). Inovacijų ir materialiųjų investicijų poveikis šalies ekonominiam augimui: Lietuva Europos<br />
Sąjungos šalių kontekste. Daktaro disertacijos santrauka. Socialiniai mokslai, ekonomika (04S). Vilnius: Technika.<br />
Valentinavičius, S. (2006). Inovacinio verslo plėtra: problemos ir galimybės. Ekonomika, Nr. 74.<br />
Žilinskas, V. J., Kasperavičius, P., Kiškis, M. (2007). Intelektinė nuosavybė ir jos teisinė apsauga. Klaipėda.<br />
Журавлев, В. А. (2008). Копайте глубже... Креативное мышление, креативный менеджмент и инновационное<br />
развитие общества. Креативная экономика, № 4. Москва: Роспечать.<br />
LITHUANIAN INNOVATION ACTIVITY TRENDS AND ANALYSIS<br />
OF OPPORTUNITIES FOR IMPROVEMENT IN THE CONTEXT<br />
OF THE EUROPEAN UNION<br />
Vytautas Jonas Žilinskas, Jelena Dementjeva<br />
Klaipėda University (Lithuania)<br />
Summary<br />
The focus of European Union regional development policy to address should be relevant to the development<br />
of regional innovation policy, the latter providing a variety of regional and international competitiveness<br />
forms of innovation in the development, useful for promoting social and economic development.<br />
Lithuania‘s innovation activity development is particularly actually and important because it is, notably,<br />
the country’s weak economic position, and secondly, appropriate innovation activity can ensure the country‘s<br />
competitiveness regionally and globally. It should be noted that in Lithuania, paid insufficient attention<br />
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to innovative activities, especially to generate and commercialize innovative ideas and new knowledge in<br />
organizations.<br />
The article aims – to provide the Lithuanian innovation activity development opportunities to ensure the<br />
competitiveness of the European Union market.<br />
Each country aim to economic development and integration in the European Union (EU) and the global<br />
economy, have often to improve their economic and social activities. Scientists notes that one of the most<br />
effective ways of modernization – the innovation development and use in all economic sectors. Innovations<br />
are necessary because the shorter period for goods and services life cycle, attract new investment, which encourages<br />
organizations to not only provide goods and services available on the market, but also look for ways<br />
to improve them. Innovations to be construed as organizations options, enabling a competitive advantage,<br />
and on the other hand, identifies innovation as a key national and global economic growth factors.<br />
The article analyzes the importance of innovation for competitiveness of the country, analyzed the summary<br />
innovation index as a measuring tool, the structure, one of Europe 2020 priorities objectives indicators<br />
of innovative activities carried out in Lithuania trends, analysis of the strengths and weaknesses, and provide<br />
guidelines for improving regional and global competitiveness.<br />
Very topical is the growth strategy of the decade – Europe 2020. Europe 2020 objectives are taken into<br />
account both national and EU level. The authors consider, that crucial Europe 2020 strategies objective is<br />
associated with the development of innovation, which enables to ensure Lithuania‘s competitiveness regionally<br />
and globally.<br />
Based on the average innovation performance, the Member States fall into four performance groups: The<br />
performance of Denmark, Finland, Germany and Sweden is well above that of the EU27 average. These<br />
countries are the ‘Innovation leaders’. Austria, Belgium, Cyprus, Estonia, France, Ireland, Luxembourg,<br />
Netherlands, Slovenia and the UK all show a performance close to that of the EU27 average. These countries<br />
are the ‘Innovation followers’. The performance of Czech Republic, Greece, Hungary, Italy, Malta, Poland,<br />
Portugal, Slovakia and Spain is below that of the EU27 average. These countries are ‘Moderate innovators’.<br />
The performance of Bulgaria, Latvia, Lithuania and Romania is well below that of the EU27 average. These<br />
countries are ‘Modest innovators’.<br />
A comparison with other European countries not belonging to the European Union shows that Switzerland<br />
is the overall Innovation leader continuously outperforming all EU27 countries. Iceland is part of the<br />
Innovation followers, Croatia, Norway and Serbia of the Moderate innovators and the Former Yugoslav Republic<br />
of Macedonia and Turkey of the Modest innovators. For Croatia, Serbia and Turkey growth has been<br />
well above the EU27 average.<br />
Comparing the EU27 with a selected group of major global competitors shows that the USA, Japan and<br />
South Korea have a performance lead over the EU27. This lead has been increasing for South Korea, has remained<br />
stable for the US and has been decreasing for Japan. The global innovation leaders US and Japan are<br />
particularly dominating the EU27 in indicators capturing business activity and public-private cooperation.<br />
The EU27 has a performance lead over Australia, Canada and all BRICS countries (Brazil, Russia, India,<br />
China and South Africa). This lead has been increasing compared to Canada, Russia and South Africa, has<br />
remained stable to Australia and has been decreasing to Brazil and in particular to China and India. China<br />
has been closing the innovation gap to Europe continuously in the last few years.<br />
Lithuania Gross domestic expenditure on R&D on the country’s GDP is low compared to the EU-27 overall<br />
and with the strategic objectives. Provided for Europe 2020 objective in innovations development have<br />
reached Finland, Sweden and Denmark.<br />
So, Lithuania in the European Union that is the Modest innovators and their innovative activity developing<br />
the slowest. It was found that very few investment in R&D, is limited private enterprise investment<br />
in innovations, not sufficiently developed research system, but sufficiently developed financial and support<br />
system, are weak links and enterpreunership, low innovative organizations, weak labor recruitment in innovative<br />
sectors, weak meduim and hight-tech products export, and low purchases of foreign licenses and<br />
patents. The authors present proposal to improve the innovation activities in Lithuania.<br />
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Vytautas Jonas Žilinskas, Jelena Dementjeva<br />
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In order to activate the development of innovative activities in Lithuania for the competitiveness of the<br />
EU and internationally proposed: first, to effectively exploit the scientific potential of higher education including<br />
future professionals (students), developing and promoting innovation. In this way to can take advantage<br />
of Lithuanian human resources potential.<br />
In addition, the proposed development of intellectual capital, i.e. to include in education programs intellectual<br />
property, creativity management disciplines. Second, private organizations should invest more<br />
in research to the long-term benefits. For cost minimization organizations need to cooperate to innovation<br />
development. Organizations can take advantage of one of the “innovation leaders”, the Japanese experience<br />
– acquiring foreign licenses to use modern technologies in their business. Third, the governmental level,<br />
it is proposed to attract more foreign direct investment in innovation-intensive sectors and take advantage<br />
of the franchising benefits. Moreover, it must do more to promote entrepreneurship development through<br />
innovation, i.e. to develop innovative technological incubation centers and parks.<br />
KEY WORDS: Innovation, Europe 2020, the summary innovation index, competitiveness.<br />
JEL codes: O300, O310, O330.<br />
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Studentų Verslumo ugdymo tyrimas<br />
vakarų Lietuvos regione<br />
Aurimas Župerka 1 , Erika Župerkienė 2<br />
Klaipėdos <strong>universitetas</strong> (Lietuva)<br />
Anotacija<br />
Straipsnyje ištirta Vakarų Lietuvos regiono studentų verslumo ugdymo situacija. Nagrinėjama, kaip aukštojo mokslo institucijų lygyje<br />
ugdyti studentų verslumą, skatinant kurti nuosavą verslą. Straipsnyje apibendrinta mokslinė literatūra verslumo ugdymo tematika;<br />
išskirti kritiniai studentų verslumą lemiantys veiksniai; atliktas studentų verslumo ugdymo Vakarų Lietuvos regione situacijos tyrimas;<br />
pateikiama siūlymų, kaip tobulinti verslumo ugdymo procesą Vakarų Lietuvos aukštosiose mokyklose.<br />
PAGRINDINIAI ŽODŽIAI: verslumas, verslumo ugdymas, vadyba, verslininkas.<br />
JEL klasifikacija: M100<br />
Įvadas<br />
Šiuolaikinės visuomenės ekonominiuose, socialiniuose, psichologiniuose vystymosi procesuose verslumo<br />
reikšmė didėja. Visuomenės pažangos kryptis ir vystymosi trajektorija priklauso nuo verslininkų skaičiaus ir jų gebėjimų.<br />
Individo verslumas padeda suvokti ir įžvelgti naujas veiklos plėtros galimybes, taip puoselėjant visuomenės<br />
gerovę. Ekonominė, socialinė, psichologinė verslumo reikšmė, aktualizuoja individo verslumo ugdymo klausimą.<br />
Studentų, kurie savo karjerą sieja su nuosavo verslo kūrimu ir plėtojimu, verslumo ugdymas tampa svarbia<br />
akademinių tyrimų sritimi, tačiau tai menkai suprastas reiškinys. Nors verslumo ugdymo poreikis analizuojamas<br />
mokslinėje literatūroje, ugdymo proceso rezultatyvumas vis dar yra nepakankamas.<br />
Studentų verslumo ugdymas yra mažai tyrinėtas, sudėtingas, kompleksinis, daugelį mokslinės ir praktinės<br />
veiklos sričių (ekonomikos, vadybos, edukologijos, psichologijos) siejantis reiškinys.<br />
Užsienio šalių ir Lietuvos mokslininkų tyrimuose verslumo ugdymas nagrinėjamas įvairiais aspektais.<br />
Diskutuojama dėl verslumo sąvokos (Drucker, 1985; Hisrich, Peters, 1998; Timmons, Spinelli, 2003; Kirby,<br />
2003), skiriamos verslaus asmens savybės ir bruožai, kuriuos reikia ugdyti (Robinson ir kt., 1991; Caird,<br />
1993; Utsch ir kt., 1999; Cromie, 2000; Henry ir kt., 2003, 2005), atskleidžiamas gebėjimų, kuriais pasižymi<br />
verslus asmuo, turinys (Gartner, 1988; Garavan, O’Cinneide, 1994b; McCarthy, 2000; Raffo ir kt., 2000) bei<br />
tie gebėjimai, kurių reikia norint kurti verslo įmonę ar dirbti organizacijoje (Gibb, Nelson, 1996; Rae, 1999,<br />
2000; Galloway ir kt., 2005). Verslumas nagrinėjamas kaip procesas ir teigiama, kad šis procesas bei verslumo<br />
ugdymas turi būti glaudžiai tarpusavyje susiję, išlaikomas holistiškumas ir dermė (McMullan, Long,<br />
1987; O’Gorman ir Cunningham, 1997; Kirby, 2003; Timmons, Spinelli, 2003; Heinonen, Poikkijoki, 2006).<br />
1<br />
Aurimas Župerka – Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra, lektorius. Moksliniai interesai:<br />
rinkodaros valdymas, verslumo problemos.<br />
El. paštas: aurimas_zuperka@hotmail.com<br />
Tel.: +370 610 211 41<br />
2<br />
Erika Župerkienė – Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra, lektorė. Moksliniai interesai: personalo<br />
valdymas, vadovavimas, vadovavimo asmeninės ir dalykinės savybės, vadovavimo savybių bei verslumo ugdymas, paslaugų<br />
vadyba ir rinkodara.<br />
El. paštas: erikazuperkienė@gmail.com<br />
Tel.: +370 689 384 15<br />
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Studentų Verslumo ugdymo tyrimas vakarų Lietuvos regione<br />
Lietuvoje ekonomikos, edukologijos, vadybos, psichologijos moksliniuose tyrimuose taip pat analizuojamas<br />
verslumas, verslininkui būdingos savybės, bruožai ir gebėjimai. Apibūdintos verslininko, verslumo<br />
ir verslininkystės sąvokos (Lydeka, 1996), nagrinėta verslumo, kaip asmenybės savybės, raiška moksleivių<br />
populiacijoje (Valuckienė, Ruškus, Balčiūnas, 2004), analizuotos verslo rūšys ir verslininkystė, kaip ūkinės<br />
veiklos forma (Martinkus, Žickienė, 2006). Tačiau tyrimų, kur būtų nagrinėjama studentų verslumo ugdymo<br />
įtaka studentų nuosavo verslo kūrimo ketinimams Vakarų Lietuvos regiono kontekste, neatlikta.<br />
Konceptualaus ir metodologiškai pagrįsto požiūrio į studentų verslumo ugdymą nebuvimas yra aktuali ir<br />
spręstina mokslinė problema. Straipsnyje sprendžiama mokslinė problema: kaip aukštojo mokslo institucijų<br />
lygyje ugdyti studentų verslumą, skatinant kurti nuosavą verslą.<br />
Tyrimo objektas – Vakarų Lietuvos regiono studentų verslumo ugdymas.<br />
Tyrimo tikslas: išskiriant studentų nuosavo verslo kūrimo ketinimams įtakos turinčius veiksnius,<br />
numatyti Vakarų Lietuvos regiono studentų verslumo ugdymo perspektyvas. Siekiant suformuluoto tikslo<br />
sprendžiami šie tyrimo uždaviniai:<br />
• y išanalizuoti mokslinę literatūrą, kur nagrinėjama verslumo ugdymo samprata;<br />
• y išskirti kritinius studentų verslumą lemiančius veiksnius;<br />
• y atlikti studentų verslumo ugdymo Vakarų Lietuvos regione situacijos tyrimą;<br />
• y pateikti siūlymų, kaip tobulinti verslumo ugdymo procesą Vakarų Lietuvos aukštosiose mokyklose.<br />
Mokslinio tyrimo metodai: atliekant tyrimą taikyti mokslinės literatūros analizės, sisteminimo, sintezės,<br />
apibendrinimo ir palyginimo metodai bei anketinė apklausa.<br />
1. Verslumo ugdymo sampratos analizė<br />
Verslumo ugdymo sampratos atsiradimui įtakos turėjo skirtingos nuomonės dėl verslumo ugdymo galimybių.<br />
A. Adcroft, R. Wills, S. Dhaliwal (2004) teigia, kad vadybos studijos gali išmokyti techninių gebėjimų,<br />
bet negali daryti įtakos prigimtinėms verslumo savybėms. G. Gorman, D. Hanlon ir W. King (1997) teigia, kad<br />
verslumo galima išmokyti arba bent jau padrąsinti imtis verslo. M. Anselm mano, kad žmonės gimsta su polinkiu<br />
į verslumą, bet jo lygis bus aukštesnis, jeigu bus ugdomi jų verslumo gebėjimai (Garalis, Strazdienė, 2006).<br />
S. Jack ir A. Anderson (1998) verslumo ugdymą santykinai skirstė į meną ir mokslą. Autoriai teigia, kad<br />
mokslo srities, kuri apima funkcinius valdymo gebėjimus, gali būti mokoma. Tuo tarpu meno, kuris integruoja<br />
asmens kūrybiškumo ir inovatyvumo savybes, išmokyti neįmanoma. C. Henry ir kt. (2005) nuomone,<br />
mokyklos ir universitetai turi imtis iniciatyvos ugdyti asmens verslumo savybes.<br />
Verslumo ugdymas apima žinių teikimą, įgūdžių lavinimą, nuostatų ir asmeninių savybių formavimą, atitinkančias<br />
asmens amžių ir suvokimo lygį. Ugdant verslumą, asmuo supažindinamas su idėjomis, suteikiant<br />
teorinių ir praktinių žinių. Šia veikla siekiama, kad asmuo gebėtų planuoti savo karjerą, sėkmingai plėtotų<br />
verslą. V. Gronskas (1995) skiria du verslininkų tapsmo ir ugdymo būdus: egzogeninį (verslininkų aktyvumas,<br />
kūrybiškumas bręsta veikiant išorinėms aplinkos jėgoms, o ne dėl jų vidinių galių) ir endogeninį (verslininku<br />
tampama išnaudojus savo vidinę [psichinę, intelektinę, fizinę] energiją ir valią). Egzogeninį verslininkų tapsmą<br />
lemia verslumo ugdymo sistemos sudarymas, o endogeninis sutelktas ties verslumo ugdymo turiniu.<br />
Vieningo verslumo ugdymo suvokimo stoka rengiant būsimus verslininkus verčia taikyti skirtingas verslumo<br />
ugdymo programas, todėl iki šiol neaišku, kaip verslumas galėtų būti geriausiai ugdomas.<br />
2. Verslo ugdymo galimybių problematika<br />
Verslumo ugdymo galimybių problematika pasireiškia mokslininkų požiūrio skirtumais verslumo ugdymą<br />
skirstant į mokslą ir meną. Pirmoji mokslininkų grupė teigia, kad individo gebėjimas užsiimti verslu<br />
priklauso nuo prigimtinių jo savybių (Saee, 1996). Priešingą požiūrį pateikia K. Vesper (1982), J. Kantor<br />
(1988), kurie pabrėžia individo galimybę įgijus praktinių gebėjimų tapti versliu asmeniu.<br />
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Nuosaikesnės nuomonės verslumo ugdymo galimybės klausimu laikosi G. Gorman ir kt. (1997). Autoriai<br />
(Gibb, 1999; Rae, Carswell, 2001; Wilde, 2004; Leger-Jarniou, 2005; Fayolle, Gailly, 2008 ir kt.) teigia, kad<br />
verslumui individą galima paskatinti, ugdant verslininkui būdingas savybes ir lavinant gebėjimus.<br />
Remdamiesi verslumo ugdymo definicija, A. Fayolle ir B. Gailly (2008) siūlo skirti mokymo ir ugdymo<br />
sampratas. Autorių teigimu, mokymas yra veiksmingas suteikiant individui būtinų žinių. Kadangi verslumas<br />
siejamas su individualia iniciatyva, kūrybiniu potencialu ir inovacijomis, verslininkų buvimo visuomenėje<br />
negalima užtikrinti vien tik žinių perdavimu.<br />
Mokslininkų A. Gibb (1999), D. Rae (2000) nuomone, analizuojant verslumo ugdymo galimybes, reikia<br />
susitelkti ties studentų poreikiu pradėti nuosavą verslą ir vadybos gebėjimų lavinimą. Praktinės veiklos<br />
požiūrio taikymas sudaro galimybę ugdyti potencialius verslininkus (Blieck, 2005; Kyrö, 2005). Studentų<br />
verslumo ugdymo procese „mokymosi veikiant“ metodo taikymas suteikia asmeninio pasitikėjimo, padeda<br />
suvokti savo siekius ir elgesį. Mokslininkai (Ferguson, 2003; Wilde, 2004), analizuodami verslumo mokymo<br />
galimybes, palaiko verslumo kompetencijų ugdymo taikant praktinės veiklos ugdymo metodą požiūrį.<br />
Verslumo ugdymo sistema, pagrįsta mokymo metodais ir programomis, neparengia asmenų sėkmingai<br />
verslo veiklai (Garavan, O’Cinneide, 1994a; Gorman ir kt., 1997). Verslumą nagrinėjantys mokslininkai<br />
sutaria, kad jis ugdomas per patirtimi grįstą veiklą (Gibb, 1987; Deakins, Freel, 1998). Realios aplinkos<br />
modeliavimas verslumo ugdymo procese, suteikiant studentams galimybę formuoti elgesio nuostatas, padėtų<br />
kaupti patirtį, kurios reikia kuriant nuosavą verslą.<br />
Nors dauguma verslininkams būdingų savybių, tokių kaip pasitikėjimas savimi, atkaklumas ir aktyvumas,<br />
negali būti lengvai įgyjamos kabinete, verslumo dėstytojai ir mokytojai atlieka pagrindinį vaidmenį,<br />
perteikdami analitinių metodų sampratą, kas svarbu kuriant naują verslą. Dauguma verslumo ugdymo iniciatyvų<br />
mažai atitinka verslininkų praktinius poreikius. Viena iš tai lemiančių priežasčių yra tai, kad dėstytojai<br />
neturi mažų įmonių valdymo organizacinės ir profesinės-techninės patirties, nesupranta praktinių verslininkų<br />
problemų (Henry ir kt., 2003). Verslumo ugdymo programos turinys labiau orientuotas į užduotis nei į<br />
elgesį, susitelkiant ties mažų įmonių valdymo, finansų ir rinkodaros įgūdžių mokymu, o ne ties kūrybiškumo,<br />
inovatyvumo ir problemų sprendimo gebėjimų ugdymu.<br />
Analizuojant verslumo mokymo galimybes galima daryti išvadą, kad būsimus įmonių verslininkus galima<br />
išmokyti techninių žinių, sunkiau – pakeisti jų asmenines savybes ir vertybes. Nepaisant didelio dėmesio,<br />
kuris skiriamas verslumo ugdymo galimybių problemai, verslumo ugdymo samprata yra „kūdikio“ stadijoje.<br />
Todėl ties šios problemos sprendimu dirbantys mokslininkai yra susitelkę į šios problematikos diskusijas.<br />
3. Tyrimo metodologija<br />
Lietuvos aukštojo mokslo institucijų ir studentų verslumo ugdymo problema nagrinėjama tik verslumo<br />
definicijos lygmenyje. Verslumo ugdymo, integruojančio institucijos ir individo pastangas, stoka suformuoja<br />
problemą, kuri leidžia pagrįsti sudaromos metodologijos poreikį.<br />
Atliekant tyrimą taikomas kiekybinis metodas, padedantis įvertinti studentų verslumui įtakos turinčius<br />
veiksnius. Tyrimui pasirinktas šiuo metu bene svarbiausias sociologinis pirminės informacijos rinkimo metodas<br />
– anketavimas.<br />
Sudarant anketą naudoti kelių rūšių klausimai:<br />
• y klausimai, numatantys atsakymų vertinimą pagal reikšmingumo skalę (skalė, vertinanti tam tikro reiškinio<br />
ar savybės svarbą, kur 1 – visiškai nesvarbu; 2 – nesvarbu; 3 – iš dalies svarbu; 4 – svarbu; 5 –<br />
labai svarbu);<br />
• y klausimai, pasirenkant atsakymą (siūlantys rinktis iš dviejų ar daugiau atsakymų).<br />
Statistiniai duomenys suvesti, apdoroti, analizuoti naudojant statistinį duomenų analizės paketą SPSS 15.0.<br />
Tyrimu siekta išsiaiškinti, kokie verslumo ugdymo instituciniame lygmenyje elementai yra svarbūs skatinant<br />
individo pageidavimą ir galimybę užsiimti nuosavo verslo kūrimu.<br />
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Studentų Verslumo ugdymo tyrimas vakarų Lietuvos regione<br />
4. Respondentų demografinės charakteristikos<br />
Tyrime dalyvavę respondentai skirstomi pagal demografinius rodiklius, kuriuos išskirti padeda respondentų<br />
amžius, lytis, tėvų išsilavinimas, studijuojamas dalykas, studijų forma, studijoms pasirinkta konkreti<br />
institucija ir pasiskirstymas pagal studijas universitete ar kolegijoje.<br />
78,23 proc. apklaustųjų sudarė moterys, 21,77 proc. – vyrai.<br />
32,85 proc. respondentų buvo iki 25 metų amžiaus, 45,56 proc. – nuo 26 iki 30 metų.<br />
Atliekant tyrimą universitete studijuojančių studentų iš viso apklausta 70,74 proc., kolegijose – 29,26 proc.<br />
Daugelis apklaustų studentų studijavo verslo vadybos (61,39 proc.), ekonomikos (19,66 proc.) ir viešojo<br />
administravimo specialybes.<br />
5. Verslumo ugdymo tyrimas<br />
Per apklausą studentai, vertindami institucijos tikslus ugdant verslumą, skyrė svarbiausius institucijos<br />
prioritetus: orientaciją į objektyvumą sprendžiant problemas (3,53 balo), į pasikeitimą idėjomis ir informacija<br />
(3,47 balo) ir į verslaus mentaliteto ugdymą (3,52 balo). Gauti standartinio nuokrypio rezultatai rodo<br />
respondentų atsakymų panašumą vertinant išskirtus institucinius verslumo ugdymo tikslus. Institucijos verslumo<br />
ugdymo tikslų vertinimas pateikiamas 1 lentelėje.<br />
Studentai, vertindami institucijos verslumo ugdymo turinį, išskyrė svarbiausius institucijos prioritetus:<br />
verslumo ugdymo turinį lemia gebėjimas rizikuoti (3,35 balo), asmeninių savybių (3,28 balo) ir tam tikro mąstymo<br />
lavinimas (3,04 balo). Rezultatai pateikiami 2 lentelėje. Reikia pabrėžti, kad respondentai, vertindami<br />
ugdymo galimybes, teigia, jog verslumas yra išugdoma kompetencija, bet ugdymą riboja gebėjimas suformuoti<br />
verslininkams būdingas savybes (3,09 balo), kuriomis jie skiriasi nuo kitos žmonių populiacijos. Standartinio<br />
nuokrypio rezultatai rodo respondentų atsakymų panašumą vertinant institucinio verslumo ugdymo turinį.<br />
Taikomų verslumo ugdymo metodų vertingumas šiame tyrime analizuotas pagal mokslinėje literatūroje<br />
išskirtas atskiras su versliu asmeniu siejamas asmenines savybes – pasiekimais, pasirengimu rizikuoti, vidine<br />
kontrole ir pasitikėjimu savimi. Nors individualus ugdymo metodas vertintas atskirai pagal kiekvieną<br />
savybę, galima pastebėti, kad išskirti metodai su tam tikromis išlygomis vienodai lemia išskirtų asmeninių<br />
savybių ugdymą. Nustatyta, kad ugdant individo verslumą, atsižvelgiant į pasirinktus ugdymo metodus, kaip<br />
reikšmingiausius studentai įvardijo praktinę veiklą, t. y. darbą verslo įmonėje, antras pagal reikšmingumą<br />
ugdymo metodas, veikiantis asmeninių savybių grupę, yra problemų sprendimo metodas, trečias pagal reikšmingumą<br />
kritinio mąstymo metodas taikomas verslaus asmens savybėms ugdytis (3 lentelė).<br />
Lentelė 1. Institucijos tikslų ugdant verslumą vertinimas<br />
Teiginiai N Vidurkis<br />
Standartinis<br />
nuokrypis<br />
Ugdant individo verslumą svarbesni praktiniai įgūdžiai, o ne asmeninės savybės 417 2,99 1,00<br />
Ugdant individo verslumą reikia taikyti analogiškus metodus, kaip ir mokant<br />
kitų dalykų<br />
417 3,15 0,86<br />
Ugdant individo verslumą problemas reikia spręsti objektyviu būdu, o ne<br />
emociškai įsitraukti į jų sprendimą<br />
417 3,53 0,92<br />
Ugdant individo verslumą reikia perimti kitų idėjas ir keistis informacija, o ne<br />
veikti vienam<br />
415 3,47 0,95<br />
Ugdant individo verslumą reikia ugdyti verslininkišką mentalitetą, o ne sutelkti<br />
pastangas į konkrečius vadybos metodus<br />
415 3,52 0,80<br />
Ugdant individo verslumą problemas reikia spręsti taikant metodines ir<br />
racionalias procedūras, o ne pasitelkiant įžvalgą ir asmeninę intuiciją<br />
416 3,25 0,92<br />
Šaltinis: sudaryta autorių<br />
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Lentelė 2. Verslumo ugdymo turinio vertinimas<br />
Teiginiai N Vidurkis<br />
Standartinis<br />
nuokrypis<br />
Verslumas yra išugdoma kompetencija, o ne įgimtas polinkis ar kultūros<br />
bruožas<br />
417 3,09 0,85<br />
Asmeninės savybės, tokios kaip kūrybiškumas, novatoriškumas, gali būti<br />
greitai patobulintos individui išklausius mokymo kursus<br />
416 3,03 0,91<br />
Ugdyti individų verslumą sunku, nes tik maža žmonių dalis turi verslininkams<br />
būdingų savybių<br />
416 3,28 0,82<br />
Talentas gebėti rizikuoti verslininkui kur kas svarbesnis nei formalus verslo<br />
funkcijų mokymas<br />
416 3,35 0,94<br />
Verslumas yra griežtai akademinis mokymo dalykas 416 2,30 0,88<br />
Ugdant individo verslumą svarbiau suteikti studentams verslo organizacijos<br />
funkcijų pagrindus (finansų, rinkodaros, apskaitos žinių), nei skatinti jų<br />
416 2,84 0,90<br />
kūrybiškumą, vaizduotę ir novatoriškumą<br />
Verslumo ugdymo tikslas – lavinti aukštesnio lygio mąstymą, o ne praktinius<br />
įgūdžius<br />
415 3,04 0,91<br />
Ugdant individo verslumą svarbiau skatinti studentą analizuoti save, savo<br />
emocijas ir vertybes, nei mokyti specialių verslo funkcijų<br />
417 2,92 0,88<br />
Šaltinis: sudaryta autorių<br />
Vertinant verslumo ugdymo auditorijos reikšmę, tirta grupė skirstoma atsižvelgiant į tai, studentas studijuoja<br />
universitete ar kolegijoje, į studijų formą, dalyką, lytį ir amžių.<br />
Lentelė 3. Verslumo ugdymo metodų vertinimas<br />
Savybės<br />
Metodai<br />
Pasiekimai Pasirengimas rizikuoti Vidinė kontrolė Pasitikėjimas savimi<br />
Knygų skaitymas 3,7 3,07 3,65 3,49<br />
Paskaitos 3,9 3,35 3,49 3,53<br />
Verslo plano rengimas 4,02 3,7 3,31 3,47<br />
Vizitai verslo įmonėje 4,07 3,91 3,51 3,8<br />
Konsultacijos 4,17 3,96 3,89 3,97<br />
Darbas verslo įmonėje 4,44 4,12 3,84 4,08<br />
Dialogai 3,79 3,68 3,8 3,95<br />
Modeliavimas kompiuteriu 3,56 3,34 3,05 3<br />
Vaidmens imitavimas 3,56 3,57 3,62 3,69<br />
Atvejų analizė 3,81 3,98 3,74 3,72<br />
Pranešimų rengimas ir aptarimas 3,68 3,42 3,58 3,88<br />
Ugdomasis vadovavimas 3,68 3,65 3,63 3,76<br />
Smegenų šturmas 3,66 3,6 3,65 3,68<br />
Komandiniai projektai 4,05 3,8 3,71 3,94<br />
Problemos sprendimas 4,21 4,13 4,04 4,11<br />
Kritinis mąstymas 4,22 4,18 4,02 4,05<br />
Tarpdalykinis žinių taikymas 3,91 3,64 3,51 3,59<br />
Šaltinis: sudaryta autorių<br />
Vertindami verslo studijų rezultatą (4 lentelė) studentai išskyrė, kad studijuojant lavinami jų socialiniai ir<br />
vadovavimo įgūdžiai (3,5 balo) ir jie įgyja žinių, kurios būtinos norint pradėti verslą (3,42 balo).<br />
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Lentelė 4. Verslumo ugdymo proceso instituciniame lygmenyje vertinimas<br />
Procesas N Vidurkis<br />
Standartinis<br />
nuokrypis<br />
Skatina asmenį plėtoti naujas verslo idėjas 417 2,63 0,91<br />
Lavinami socialiniai ir vadovavimo įgūdžiai 416 3,50 0,90<br />
Suteikia žinių, kurios būtinos norint pradėti naujos verslo įmonės veiklą 417 3,42 0,91<br />
Skatina tarpdalykinių studentų komandų sudarymą 414 3,00 0,89<br />
Užtikrina glaudžius ryšius su verslą skatinančiomis institucijomis 416 2,51 0,97<br />
Skatina naujų verslo įmonių kūrimo procesą 417 2,57 0,97<br />
Šaltinis: sudaryta autorių<br />
Studijų rezultatų vertinimas verslumo ugdymo kontekste padeda identifikuoti ir silpnąsias ugdymo proceso<br />
puses. Pagrindinis verslumo ugdymo trūkumas pasireiškia nepakankamu asmens skatinimu plėtoti naujas<br />
verslo idėjas (2,63 balo), silpni ryšiai su verslą skatinančiomis institucijomis (2,51 balo), menkas naujų<br />
verslo įmonių kūrimo proceso skatinimas (2,57 balo).<br />
Vertinant versliems asmenims būdingas savybes skiriamos dvi proaktyvumo ir kūrybiškumo savybės.<br />
Proaktyvumo savybė vertinta remiantis trimis studentams pateiktais teiginiais. Atlikta apklausa parodė, kad<br />
proaktyvumo savybė būdinga apklausoje dalyvavusiems studentams. Vidutinis teiginių vertinimas pagal<br />
konkrečius teiginius kinta nuo 3,58 iki 3,89 balo. Standartinis nuokrypis rodo, kad daugumos respondentų<br />
vertinimas yra arčiau nurodyto vertinimo reikšmės, atitinkamai kinta nuo 0,8 iki 0,88 (5 lentelė).<br />
Kūrybiškumo savybei įvertinti pateikti trys teiginiai. Tyrimu vertinant, ar asmeniui būdingas kūrybiškumas,<br />
nustatyta, kad respondentai iš dalies linkę sau priskirti kūrybiškumą, kaip būdingą savybę. Pateiktų<br />
vertinti teiginių reikšmė kinta nuo 2,45 iki 3,47 balo. Standartinio nuokrypio reikšmės yra aukštesnės nei<br />
vertinant proaktyvumo savybę. Jos atitinkamai pagal kiekvieną teiginį kinta nuo 0,84 iki 0,95 (5 lentelė).<br />
Lentelė 5. Asmens savybių vertinimas<br />
Savybės N Vidurkis<br />
Standartinis<br />
nuokrypis<br />
Proaktyvumas<br />
Aš visada ieškau geriausių veiklos atlikimo būdų 415 3,89 0,83<br />
Jeigu tikiu idėja, jokie sunkumai man nesutrukdys jos įgyvendinti 417 3,74 0,88<br />
Jeigu matau tai, kas man nepatinka, aš tai pakeičiu 414 3,58 0,80<br />
Kūrybiškumas<br />
Dažniausiai aš neturiu naujų idėjų 416 2,45 0,95<br />
Aš sugalvoju kūrybišką problemos sprendimą 415 3,31 0,84<br />
Gerinant savo veiklos rezultatus sugalvoju naujų ir praktiškų idėjų 417 3,47 0,84<br />
Šaltinis: sudaryta autorių<br />
Kitas institucinio verslumo ugdymo vertinimo elementas apibrėžiamas individui priskiriant vertybes,<br />
kuriomis grindžiamos asmens veiklos savame versle nuostatos. Tyrimu identifikuotos vadybos ir verslo<br />
administravimo kryptyje studijuojantiems studentams būdingos vertybės. Svarbiausios vertybės siejamos su<br />
praktine verslo veikla.<br />
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Lentelė 6. Individualių vertybių reikšmė<br />
Vertybės N Vidurkis<br />
Standartinis<br />
nuokrypis<br />
Veiksminga konkurencija rinkoje 418 4,01 0,81<br />
Didelės pajamos 418 3,97 0,79<br />
Veikla, teikianti asmeninį pasitenkinimą 418 4,22 0,81<br />
Visuomeninis pripažinimas 411 4,08 0,82<br />
Bendruomenės problemų sprendimas 416 3,73 0,80<br />
Verslo palaikymas 417 4,18 0,75<br />
Teigiamo augimo išlaikymas 417 4,29 0,74<br />
Šaltinis: sudaryta autorių<br />
Respondentams svarbus nuosavo verslo teigiamo augimo išlaikymas (vertintas 4,29 balo), reikšminga<br />
vertybė siejama su praktine veikla, kuri asmeniui teikia asmeninį pasitenkinimą (vertinta 4,22 balo), bei<br />
verslo palaikymas (vertintas 4,18 balo) (6 lentelė). Nors remiantis atliktu tyrimu respondentai ir sutinka, kad<br />
bendruomenės problemų sprendimas yra svarbus aspektas, tačiau yra mažiau reikšmingas nei su nuosavu<br />
verslu siejama vertybė. Socialinis vertybės aspektas individui yra mažiau reikšmingas nei verslo, kartu ir<br />
asmeninė sėkmė (6 lentelė).<br />
Lentelė 7. Verslininkui priskiriamų įgūdžių reikšmingumas<br />
Įgūdžiai N Vidurkis Standartinis nuokrypis<br />
Galimybių nustatymo 416 3,99 0,83<br />
Finansinio raštingumo 415 4,04 2,15<br />
Problemų sprendimo 415 4,46 0,70<br />
Vadovavimo 416 4,61 0,60<br />
Bendravimo 414 4,44 0,72<br />
Naujų produktų/paslaugų kūrimo 416 4,09 0,82<br />
Bendradarbiavimo 416 4,35 0,70<br />
Kontaktų užmezgimo 416 4,51 0,66<br />
Pardavimo 415 4,23 0,76<br />
Verslo plano rengimo 417 4,17 0,83<br />
Planavimo 417 4,45 0,68<br />
Derybiniai 417 4,41 0,68<br />
Skaičiavimo 417 4,00 0,83<br />
Emocijų kontrolės 417 3,98 0,83<br />
Tyrimo 417 3,71 0,83<br />
Technologijų taikymo 416 4,05 0,84<br />
Šaltinis: sudaryta autorių<br />
Lentelė 8. Studentų verslumo įgūdžių reikšmingumas<br />
Įgūdžiai N Vidurkis Standartinis nuokrypis<br />
Galimybių nustatymo 416 3,41 0,75<br />
Finansinio raštingumo 417 3,54 2,56<br />
Problemų sprendimo 416 3,87 0,72<br />
Vadovavimo 417 3,70 0,86<br />
Bendravimo 417 4,12 0,79<br />
Naujų produktų/paslaugų kūrimo 416 2,92 0,97<br />
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Įgūdžiai N Vidurkis Standartinis nuokrypis<br />
Bendradarbiavimo 417 3,91 0,80<br />
Kontaktų užmezgimo 416 3,78 0,85<br />
Pardavimo 416 3,45 2,68<br />
Verslo plano rengimo 417 3,10 0,97<br />
Planavimo 415 3,73 0,81<br />
Derybiniai 417 3,52 0,91<br />
Skaičiavimo 415 3,67 0,93<br />
Emocijų kontrolės 415 3,79 0,90<br />
Tyrimo 416 3,14 0,89<br />
Technologijų taikymo 415 3,47 0,99<br />
Šaltinis: sudaryta autorių<br />
Atliekant verslumo įgūdžių tyrimą, pirmiausia respondentų prašyta nustatyti versliems asmenims priskiriamų<br />
įgūdžių reikšmingumą. Pastebėtina, kad išskirti remiantis teorija aprašyti įgūdžiai įvardijami kaip<br />
svarbūs arba labai svarbūs. Tyrimo rezultatai, nusakantys versliems asmenims būdingų įgūdžių vertingumą,<br />
pateikiami 7 lentelėje. Kitu žingsniu respondentų prašyta įvertinti, kiek jiems asmeniškai būdingi tie patys<br />
įgūdžiai (8 lentelė). Vertinant gautus apklausos rezultatus nustatyta, kad pagal kiekvienam asmeniui būdingą<br />
įgūdį studentai identifikuoja silpniau išlavintus savo verslumo įgūdžius.<br />
Tyrimu siekta nustatyti, kaip universitetų ir kolegijų studentai suvokia verslumą. Gauti tyrimo duomenys<br />
rodo, kad verslumas, siejamas su išskirtinėmis asmens savybėmis, kūrybiškumu, novatoriškumu, vaizduote,<br />
įvertintas 3,83 balo; užsispyrimu, išradingumu, mokėjimu įtikinti kitus – 3,80 balo. Tyrimu atskleistas ir<br />
kitas svarbus verslumo suvokimo aspektas. Respondentai, remiantis duomenimis, verslumą sieja su išskirtų<br />
savybių praktiniu taikymu (3,79 balo). Pastebėtina, kad verslumo sampratos problematika, siekiant pateikti<br />
tikslų šio reiškinio apibrėžimą, išlieka aktuali ir tai rodo atliktas tyrimas, kuriame matyti, jog verslumas peržengia<br />
asmeninių savybių ir įgūdžių tam tikrose veiklos srityse ribas (3,88 balo). Apibendrintai galima teigti,<br />
kad verslumą studentai sieja su asmeninėmis savybėmis, turimais įgūdžiais ir praktiniu jų taikymu. Verslumo<br />
suvokimo tyrimo duomenys pateikti 9 lentelėje.<br />
Lentelė 9. Studentų verslumo suvokimas<br />
Verslumo suvokimas N Vidurkis<br />
Standartinis<br />
nuokrypis<br />
Būti versliu reiškia turėti nuosavą verslą ir jį valdyti 418 3,15 0,98<br />
Verslus asmuo tas, kuris pradeda naują verslą 418 2,93 0,90<br />
Verslumas siejamas su praktiniais savo verslo valdymo aspektais 411 3,37 0,81<br />
Verslūs žmonės yra tie, kurie skiriasi nuo kitų žmonių savo savybėmis –<br />
kūrybiškumu, novatoriškumu, vaizduote<br />
416 3,83 1,01<br />
Verslumas tapatinamas su asmeninių savybių – kūrybiškumo, novatoriškumo ir<br />
vaizduotės – išnaudojimu<br />
416 3,79 0,88<br />
Verslininkai – tai žmonės, turintys tam tikrų savybių – užsispyrimo,<br />
išradingumo, gebantys įtikinti kitus<br />
415 3,80 0,90<br />
Būti sėkmingu verslininku reiškia daugiau nei būti įžvalgiu svajotoju ir<br />
charizmatišku vadovu, turinčiu įgūdžių specialiose verslo srityse (rinkodaros, 418 3,88 0,91<br />
finansų valdymo ir kt.)<br />
Verslininkai išsiskiria iš kitų žmonių stipriu pasiekimo ir pasisekimo siekiu 416 3,60 0,97<br />
Verslininkais galima vadinti žmones, kurie kuria naujas verslo organizacijas,<br />
naujas prekes ar paslaugas<br />
417 3,67 0,87<br />
Šaltinis: sudaryta autorių<br />
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Siekiant įvertinti individo ketinimus ateityje kurti nuosavą verslą, tyrimas grindžiamas požiūrio (santykio)<br />
į verslą vertinimu. Teigiamas požiūris į verslą pagrįstas individo ketinimais kurti nuosavą verslą, turint<br />
galimybę ir norint užsiimti nuosavo verslo kūrimu.<br />
Santykis į verslą, kaip vieną iš galimų veiklos alternatyvų, tyrime vertintas per asmeninį, referentinių<br />
grupių, šeimos ir visuomenės požiūrį į nuosavo verslo kūrimą. Tyrimu nustatyta, kad asmeninio, šeimos,<br />
referentinių grupių ir visuomenės požiūrio vertinimu, vyrauja silpnas santykis dėl nuosavo verslo kūrimo<br />
perspektyvos. Įvertinimo reikšmės kinta nuo 2,49 iki 3,17 balo (10 lentelė). Balo reikšmės aiškinamos kaip<br />
nesvarbios ir iš dalies svarbios. Teigiamo santykio į nuosavo verslo kūrimą trūkumas apibrėžiamas kaip<br />
„įsitikinimas, kad Lietuvoje neįmanoma tapti verslininkais“. Apibendrinant gautus tyrimo rezultatus, galima<br />
teigti, kad ugdant individo verslumą viena iš siekiamybių būtų teigiamo požiūrio į nuosavą verslą formavimas.<br />
Ši verslumo ugdymo kryptis yra reikšminga, nes teigiamas požiūris į nuosavo verslo kūrimą didina<br />
asmens galimybes ir norą kurti nuosavą verslą.<br />
Lentelė 10. Požiūrio į nuosavą verslą vertinimas<br />
Teiginiai, išreikšiantys požiūrį į nuosavo verslo kūrimą N Vidurkis<br />
Standartinis<br />
nuokrypis<br />
Mano šeima verslininko karjerą vertina palankiau nei kitų profesijų pasirinkimą 417 2,69 1,01<br />
Mano šalies kultūra palanki kurti verslą 418 2,49 0,95<br />
Verslininkų ekonominė nauda mano šalyje visiškai nevertinama 418 3,00 0,92<br />
Mano draugai verslą vertina palankiau nei kitas veiklas 415 3,05 0,94<br />
Dauguma mano šalies žmonių mano, kad neturi galimybių tapti verslininkais 417 3,44 0,95<br />
Manau, kad mano šalyje, nepaisant kylančios rizikos, verta užsiimti verslu 418 3,17 0,85<br />
Mano draugai verslininko veiklą vertina labiau nei kitas karjeros galimybes 410 2,90 0,92<br />
Mano šalyje vyrauja nuomonė, kad verslininkai apgaudinėja kitus visuomenės<br />
narius<br />
417 3,07 0,99<br />
Šaltinis: sudaryta autorių<br />
Tyrime respondentams pateikti vertinti teiginiai grupuojami į dvi pageidavimų ir galimybių kategorijas.<br />
Lentelė 11. Pageidavimo kategorijos vertinimas<br />
Teiginiai, apibrėžiantys individo pageidavimą kurti nuosavą verslą N Vidurkis<br />
Standartinis<br />
Nuokrypis<br />
Verslininko karjera man visiškai nepriimtina 418 2,15 0,92<br />
Mano draugai palaikytų mano sprendimą kurti nuosavą verslo įmonę 416 3,70 0,84<br />
Aš padaryčiau viską, kad tapčiau verslininku 418 2,95 0,97<br />
Aš sutelksiu visas pastangas, kad įkurčiau ir valdyčiau nuosavą verslo įmonę 415 3,24 1,01<br />
Mano šeima pateisintų sprendimą kurti nuosavą verslo įmonę 417 3,69 0,99<br />
Verslininko karjera man teiktų pasitenkinimą 418 3,54 0,97<br />
Mano profesinis tikslas – verslininko karjera 417 2,89 0,98<br />
Verslininko karjera suteikia daugiau pranašumų nei trūkumų 415 3,29 0,89<br />
Aš neketinu kurti nuosavos verslo įmonės 418 2,43 1,09<br />
Šaltinis: sudaryta autorių<br />
Gauti tyrimo rezultatai (11 lentelė) rodo referentinių grupių (įvertinta 3,7 balo) ir šeimos palaikymą (įvertinta<br />
3,69 balo) asmeniui renkantis verslininko karjerą. Vertinant individo verslininko karjeros pasirinkimą,<br />
kaip pageidaujamą prielaidą, fiksuojamos silpnesnės asmens nuostatos. Perspektyvoje verslininko karjera,<br />
kaip teikianti pasitenkinimą, vertinta 3,54 balo. Galima teigti, kad studentų pageidavimas ateityje užsiimti<br />
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nuosavo verslo kūrimu vertintas kaip tarpinė kategorija tarp iš dalies svarbios ir svarbios reikšmės. Studentų<br />
pageidaujamas verslininko karjeros pasirinkimas, kaip profesinis tikslas, tyrime įvertintas 2,89 balo.<br />
Remiantis tyrimo rezultatais galima konstatuoti, kad verslumo ugdymo plėtros kryptis turėtų būti sutelkta į<br />
pageidaujamą verslo kūrimo skatinimą instituciniame lygmenyje.<br />
Tyrimu identifikuota galimybės kategorijos reikšmė formuojant nuosavo verslo kūrimo ketinimus<br />
(12 lentelė). Nustatyta, kad respondentų galimybę užsiimti nuosavo verslu kūrimu riboja ištekliai ir galimybių<br />
įžvalgų stoka (3,86 balo). Galimybę ateityje savo karjerą susieti su nuosavo verslo kūrimu vertinta<br />
3,34 balo. Naujos verslo įmonės kūrimo proceso valdymo gebėjimai vertinti, kaip iš dalies svarbūs vertinant<br />
galimybę kurti nuosavą verslą (3,18 balo). Nuosavo verslo kūrimo galimybės tyrime apibrėžiamos individo<br />
patirtais sunkumais, jo pasirengimu, abejonėmis, kūrybiniu potencialu ir žiniomis, kurių reikia, norint kurti<br />
verslą. Išskirtų aspektų pagrindimo vertinimas kinta nuo 2,54 iki 3,05 balo. Gautos vertinimų reikšmės aiškinamos<br />
kaip iš dalies svarbios.<br />
Lentelė 12. Galimybės kategorijos vertinimas<br />
Teiginiai, apibrėžiantys individo galimybę kurti nuosavą verslą N Vidurkis<br />
Standartinis<br />
Nuokrypis<br />
Man būtų lengva įkurti verslo įmonę ir plėtoti jos veiklą 417 2,61 0,84<br />
Aš manau, kad esu nepasirengęs tapti verslininku 413 2,87 1,11<br />
Aš sugebėsiu valdyti naujos verslo įmonės kūrimo procesą 417 3,18 0,84<br />
Aš abejoju, kad ateityje kursiu nuosavą verslo įmonę 414 2,68 1,08<br />
Jeigu turėčiau galimybių ir išteklių, kurčiau nuosavą verslo įmonę 417 3,86 1,05<br />
Aš esu pasirengęs ateityje kurti nuosavą verslo įmonę 418 3,34 0,97<br />
Jeigu bandyčiau kurti nuosavą verslo įmonę, turėčiau daugiau galimybių<br />
pasiekti sėkmę versle<br />
415 3,05 0,84<br />
Man būtų sunku sukurti verslo idėją 417 2,54 0,93<br />
Aš iš esmės žinau, kaip pradėti kurti nuosavą verslą 418 2,83 0,96<br />
Šaltinis: sudaryta autorių<br />
Tyrimų rezultatų vertinimas baigiamas individo ketinimų nuostatų kurti nuosavą verslą vertinimu. Gauti<br />
tyrimo rezultatai atskleidė, kad 69,64 proc. respondentų yra svarstę galimybę užsiimti nuosavo verslo kūrimu.<br />
Šio tyrimo rezultatas atskleidžia teigiamas Lietuvos studentų ketinimų nuostatas dėl nuosavo verslo<br />
kūrimo. Tačiau verslumo ugdymo procesas realizuojant studentų teigiamus ketinimus turi būti sutelktas į<br />
pageidavimo ir ypač galimybės kategorijų plėtojimą.<br />
Išvados<br />
Atliktas studentų verslumo ugdymo vertinimas padėjo nustatyti, kad skatinant kurti nuosavą verslą reikia<br />
skatinti studentų norą ir galimybę juo užsiimti. Empirinis vertinimas atskleidė, kad skatinant studentų<br />
nuosavo verslo kūrimo galimybę ir norą, reikia ugdyti asmens proaktyvumo ir kūrybiškumo savybę, skatinti<br />
palankų požiūrį šeimos ir draugų aplinkoje, lavinti verslumo įgūdžius. Atliktu tyrimu nustatyta, kad ugdant<br />
studentų verslumą reikšmingas yra su verslumu siejamų asmeninių savybių proaktyvumo ir kūrybiškumo<br />
vystymas. Proaktyvumo savybė ugdoma lavinant techninius ir bendravimo įgūdžius, formuojant palankų<br />
šeimos ir draugų požiūrį į nuosavo verslo kūrimą. Kūrybiškumo savybė ugdoma lavinant techninius įgūdžius.<br />
Į verslumą orientuotos vertybės veiksmingiausiai ugdomos, taikant mentaliteto lavinimo, praktinės<br />
veiklos ir informacijos teikimo metodus, kuriais tobulinami bendravimo, konceptualūs ir techniniai įgūdžiai.<br />
Techniniams verslumo įgūdžiams ugdytis tikslingiausia taikyti modeliavimo-imitavimo (modeliavimą kompiuteriu,<br />
vaidmens imitavimą), bendravimo verslumo įgūdžiams ugdytis – praktinės veiklos (vizitai verslo<br />
įmonėje, konsultacijos, darbas verslo įmonėje) ir mentaliteto lavinimo (kritinis mąstymas, problemos spren-<br />
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dimas, tarpdalykinių žinių taikymas) metodus; konceptualiems verslumo įgūdžiams ugdyti – mentaliteto<br />
lavinimo metodus.<br />
Remiantis tyrimo rezultatais, studentų verslumo ugdymą rekomenduojama plėtoti koreguojant vadybos<br />
programų turinį ir plečiant verslumo ugdymo institucinę sistemą. Plėtojant verslumo ugdymą Lietuvoje,<br />
institucinė verslumo ugdymo sistema turi būti kuriama verslaus universiteto aplinkoje, kurioje <strong>universitetas</strong><br />
prisiima verslumo kultūros ugdymo, skatinimo, verslo kūrimo ir plėtros rėmimo funkcijas.<br />
Verslumo kultūrą reikia plėtoti skatinant studentų verslumo suvokimą ir integruojant mokslinių tyrimų<br />
ir mokymo veiklas. Verslumo skatinimą būtina grįsti veikla, kuri nukreipta į paramos teikimą studentams,<br />
įgyvendinantiems realia verslo idėja paremtą verslo planą.<br />
Plėtojant studentų verslumo ugdymo sistemą reikia atsižvelgti į studentų poreikius. Galimybių versliai<br />
veikti aukštojo mokslo institucijos aplinkoje sudarymas pirmiausia turi pasireikšti studentų motyvacija,<br />
naujovių ir pokyčių siekiu. Įgyvendinant studentų praktinės veiklos etapą institucinės verslumo ugdymo<br />
sistemos aplinkoje būtina sukurti socialinio įgaliojimo sistemą, kuri būtų pagrįsta socialiniais santykiais,<br />
ryšiais, praktika. Reikšmingas vaidmuo šioje sistemoje turi būti numatytas verslo inkubatoriams, kurie teikia<br />
paslaugas studentams ir universiteto absolventams. Plėtojant studentų verslumo ugdymą universiteto lygmenyje,<br />
skleidžiant verslumo ugdymo idėjas, tikslingas būtų verslo centrų kūrimas. Verslumo centrams reikėtų<br />
priskirti verslumo ugdymo ir skatinimo funkciją universiteto lygmenyje. Universitete veikiantys verslumo<br />
centrai vykdytų ryšių su valdžios institucijomis ir verslo partneriais užmezgimo ir palaikymo funkciją, koordinuotų<br />
verslumo ugdymo politiką tarp skirtingų universiteto fakultetų ir katedrų.<br />
Literatūra<br />
Adcroft, A., Wills, R., Dhaliwal, S. (2004). Missing the point? Management education and entrepreneurship. Management<br />
Decision,Vol. 42, iss. 3/4, p. 512–521.<br />
Blieck, G. (2005). The Entrepreneurial Approach to the Curriculum – Case EHSAL European University College<br />
Brussels. In: The Dynamics of Learning Entrepreneurship in a Cross-cultural University Context. Ed. by S. Carter,<br />
D. Jones-Evans. (2000). Enterprise and Small Business: Principles, Practice and Policy. Prentice-Hall, Harlow.<br />
Caird, S. (1993). What do Psychology Tests Suggest about Entrepreneurs? Journal of Managerial Psychology, Vol.<br />
8(6), p. 11–20.<br />
Cromie, S. (2000). Assessing entrepreneurial inclinations: Some approaches and empirical evidence. European Journal<br />
of Work and Organizational Psychology, Vol. 9(1), p. 7–30.<br />
De Faoite, D., Henry, C., Jonhston, K., Sijde, P. (2003). Education and training for entrepreneurs: a consideration of<br />
initiatives in Ireland and The Netherlands. Education+Training, Vol. 45, No. 819, p. 430–438.<br />
Deakins, D., Freel, M. (1998). Entrepreneurial Learning and the Growth Process in SMEs. The Learning Organization,<br />
Vol. 5, No. 3, p. 144–155.<br />
Drucker, P. F. (1985). Innovation and Entrepreneurship. New York: Harper & Row.<br />
Fayolle, A., Gailly, B. (2008). From craft to science: teaching models and learning processes in entrepreneurship education.<br />
Journal of European Industrial Training, Vol. 32 (7), p. 569–593.<br />
Ferguson, E. D. (2003). Work relationships, lifestyle, and mutual respect. Journal of Individual Psychology, Vol. 59,<br />
p. 501–506.<br />
Galloway, L., Anderson, M., Wilson, L. (2005). Enterprise skills for the economy. Education + Training, Vol. 47, No. 1,<br />
p. 7–17.<br />
Garalis, A., Strazdienė, G. (2006). Verslumas: ugdymo programos ir jų efektyvumo raiška. Organizacijų vadyba: sisteminiai<br />
tyrimai, Nr. 38, p. 153–168.<br />
Garavan, T., O’Cinnéide, B. (1994). Entrepreneurship education and training programmes: a review and evaluation.<br />
Journal of European Industrial Training, Part 1, Vol. 18, No. 8, p. 13–12.<br />
Garavan, T. N., O’Cinneide, B. (1994a). Entrepreneurship education and training programmes: a review and evaluation.<br />
Part 1. Journal of European Industrial Training, Vol. 18, No. 8, p. 8–12.<br />
Gartner, W. B. (1988). Who is entrepreneur? Is the wrong question. American Journal of Small Business, Vol. 13, No. 1,<br />
p. 11–32.<br />
Gib, Y. K., Nelson, E. G. (1996). Personal Competences. Training and Assessment: A challenge for Small Business<br />
Trainers. Proceedings of European Small Business Seminar. Finland, p. 97–107.<br />
Gibb, A. (1987). Enterprise Culture – Its Meaning and Implications for Education and Training. MCB University<br />
Press, Bradford.<br />
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Gibb, A. A. (1999). Can we build effective entrepreneurship through management development. Journal of General<br />
Management, Vol. 24, No. 4, p. 1–21.<br />
Gorman, G., Hanlon, D., King W. (1997). Some Research Perspectives on Entrepreneurship Education, Enterprise<br />
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Heinonen, J., Poikkijoki, S. A. (2006). An entrepreneurial – directed approach to entrepreneurship education: mission<br />
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Henry, C., Hill, F., Leitch, C. (2003). Entrepreneurship Education and Training. Ashgate: England.<br />
Henry, C., Hill, F., Leitch, C. (2005). Entrepreneurship education and training: can entrepreneurship be taught? Part I.<br />
Education+Training, Vol. 47, No. 3, p. 99–107.<br />
Hisrich, R. D., Peters, M. P. (1998). Entrepreneurship 4 th ed. Irwin MCGraw-Hill, Boston. MA.<br />
Jack, S. L., Anderson, A. R. (1998). Entrepreneurship Education within the condition of Entreprenology. Proceeding of<br />
the Conference on Enterprise and Learning. Aberdeen.<br />
Kantor, J. (1988). Can Entrepreneurship Be Taught? A Canadian Experment. Journal of Small Business and Enterprise,<br />
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Kirby, D. A. (2003). Entrepreneurship. McGraw-Hill, Maidenhead.<br />
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Research of STUDENTS’ ENTREPRENEURSHIP EDUCATION<br />
IN west LITHUANIAN region<br />
Aurimas Župerka, Erika Župerkienė<br />
Klaipėda University (Lithuania)<br />
Summary<br />
The lack of conceptual and method-based attitude to student’s entrepreneurship development is a relevant<br />
and a scientific problem to be solved. The scientific problem – how to develop the entrepreneurship of students<br />
in the level of higher educational institutions, by activating intentions of own business establishment –<br />
is analysed in this article.<br />
The object of research is entrepreneurship development of students in West Lithuania Region.<br />
The goal of the research is to build a model of entrepreneurship development by indicating factors,<br />
influencing students’ intentions of own business establishment, on which basis the perspective trends of entrepreneurship<br />
development of students in Lithuania could be foreseen. While seeking a formulised goal, the<br />
specific tasks of this research are the following:<br />
• y To analyse scientific literature, analysing the concept of entrepreneurship.<br />
• y To indicate critical factors, inducing individual’s entrepreneurship.<br />
• y To identify personal features and skills, required for students’ entrepreneurship development.<br />
To provide proposals how to improve a process of entrepreneurship development in Higher Educational<br />
Institutions of West Lithuania.<br />
Methods of scientific research<br />
Scientific literature analysis, systemization, synthesis, generalisation and comparative methods are used<br />
for theoretical researches. In order to receive information on students’ entrepreneurship development, a<br />
direct data collection by interviewing target group of research was carried out. SPSS program was used for<br />
research data summarization and quantitative data processing methods were applied. Descriptive statistics<br />
methods were applied to setting and evaluation of significant factors of entrepreneurship development, an<br />
interpretation of average evaluation was calculated.<br />
A concept of entrepreneurship development is based on two differentiated opinions of entrepreneurship<br />
development opportunities in scientific researches. A part of authors support a position (Vesper, 1982;<br />
Kantor, 1988; Jack and Anderson, 1998; Adcroft, Wills and Dhaliwal, 2004), that by mean of management<br />
studies students may be trained for technical skills, but natural individual’s entrepreneurship features may<br />
not be influenced. Authors (Gorman, Hanlon and King, 1997; Gibb, 1999; Rae and Carswell, 2001; Wild,<br />
2004; Leger-Jarniou, 2005; Fayolle and Gailly, 2008) state, that entrepreneurship may be taught or at least an<br />
individual may be encouraged to start business establishment. Others relate a leaning to entrepreneurship to<br />
human nature, but stress the possibility to change an entrepreneurship level of individual (Saee, 1996; Henry,<br />
Hill and Leitch, 2005; Garalis, Strazdienė, 2006).<br />
It is offered to transform entrepreneurship development from teaching towards development attitude, as<br />
the authors A. Fayolle and B. Gailly (2008) say, teaching is useful while enduing individual with required<br />
knowledge, since an entrepreneurship must be related to definition of development. Expression of entrepreneurship’s<br />
development possibilities is related to students’ need to start own business. Application of attitude<br />
of practical activity creates a possibility to develop potential entrepreneurs (Blieck, 2005; Kyrö, 2005).<br />
While formulating goals of entrepreneurship development in higher educational institution it is essential<br />
to clearly define them by combining with a result, to be achieved. Selected goals influence studying methods<br />
and means. Although method of lectures’ procedures is widespread in management and administration studies<br />
field, however, as theoretical and practical analysis show, it is of low efficient while activating behavior<br />
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Aurimas Župerka, Erika Župerkienė<br />
Studentų Verslumo ugdymo tyrimas vakarų Lietuvos regione<br />
of enterprising students. Being activating students’ intentions of own business establishment it is a possibility<br />
to influence them within integration of business and entrepreneurs into process of studying and wider analysis<br />
of cases as well as usage of methods in participating in specific projects. Efficiency of students’ entrepreneurship<br />
development in the aspect of intentions of own business establishment, with reference to research<br />
carried out in this dissertation, increase while applying practical activities, where possibilities to study for<br />
students and entrepreneurs are built.<br />
By offering subjects, encouraging entrepreneurship development of students in Lithuania, it is important<br />
to create system of efficiency control, where career intentions of a student could be evaluated. Evaluating<br />
changes of personal features and efficiency of applied methods and activating students’ intentions of own<br />
business establishment, as it was set data during the analysis of this dissertation, must compose components<br />
of control system. By increasing efficiency of business management programs, they must be supplemented<br />
by subjects, encouraging new business opportunities, as well as helping to recognize and use them.<br />
It is offered to relate a trend of entrepreneurship development to development of personal and application<br />
features. While developing students’ entrepreneurship, development of competences must be formed by<br />
developing their perception, skills and knowledge, positive attitude and motivation to own business establishment.<br />
Training of entrepreneurship skills and presentation of knowledge determine a framework of<br />
individual’s strength of creative potential, which an individual may use while discovering new possibilities<br />
of own business establishment. Perception of entrepreneurship in the context of entrepreneurs “making” and<br />
“being” provides with a reason of dual development of entrepreneurship. Acquired knowledge and skills are<br />
more significant for business “making”, and “being” an entrepreneur is related to an attitude to own business<br />
and internal motivation of individual. However, only presentation of knowledge and training of skills will<br />
not compose assumptions to individual to overcome internal barriers of fear and pessimistic moods, while<br />
realising potential intentions of own business establishment. It is necessary to propagate rules of optimistic<br />
attitude towards own business establishment while training individual’s entrepreneurship development.<br />
Key words: entrepreneurship, entrepreneurship development, management, entrepreneur.<br />
JEL codes: M100.<br />
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Klaipėdos universiteto leidykla<br />
REGIONAL FORMATION AND DEVELOPMENT STUDIES<br />
Journal of Social Sciences<br />
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Klaipėda, <strong>2012</strong><br />
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