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KLAIPĖDA UNIVERSITY<br />

SOCIAL SCIENCE FACULTY<br />

REGIONAL FORMATION<br />

AND<br />

DEVELOPMENT STUDIES<br />

(Human Resources – the Main Factor of <strong>Regional</strong> Development)<br />

Journal of Social Sciences<br />

No. 1 (6)<br />

Klaipėda, <strong>2012</strong>


<strong>Regional</strong> <strong>Formation</strong> and Development Studies<br />

(Human Resources – the Main Factor of <strong>Regional</strong> Development)<br />

Klaipėda University<br />

Social Science Faculty<br />

Scientific Editor<br />

Assoc. Prof. Dr. Antanas Bučinskas Klaipėda University (Lithuania)<br />

Deputy of scientific editor<br />

Prof. Dr. Ligita Šimanskienė Klaipėda University (Lithuania)<br />

Editorial board:<br />

Assoc. Prof. Dr. Ciprian Beniamin Benea University of Oradea (Romania)<br />

Prof. Habil. Dr. Remigijus Čiegis Vilnius University (Lithuania)<br />

Prof. Dr. Larisa Emeljanova I. Kant Federal University (Russia Federation)<br />

Assoc. Prof. Dr. Sebastian Gadal University of Versailles Saint Quentin en Yvelines (France)<br />

Prof. Dr. Hilmar Þór Hilmarsson University of Acureyri (Iceland)<br />

Prof. Dr. Vytautas Juščius Klaipėda University (Lithuania)<br />

Prof. Dr. Jose Manuel Lasierra Zaragoza University (Spain)<br />

Prof. Dr. Vaidutis Laurėnas Klaipėda University (Lithuania)<br />

Prof. Habil. Dr. Tadeusz Palmowski Gdansk University (Poland)<br />

Assoc. Prof. Dr. Romana Provazniková Pardubice University (Czech Republic)<br />

Prof. Habil. Dr. Bronislaw Sitek Alicide De Gasperi University (Poland)<br />

Prof. Dr. Biruta Sloka Latvia University (Latvia)<br />

Assoc. Prof. Dr. Eduardas Spiriajevas Klaipėda University (Lithuania)<br />

Prof. Dr. Rimantas Stašys Klaipėda University (Lithuania)<br />

Prof. Habil. Dr. Gerhard Strohmeier Alpen-Adria Universitat Klagenfurt (Austria)<br />

Prof. Habil. Dr. Stasys Vaitekūnas Klaipėda University (Lithuania)<br />

Prof. Habil. Dr. Povilas Zakarevičius Vytautas Magnus University (Lithuania)<br />

Lithuanian language editor: Vilma Urbonavičiūtė (Lithuania)<br />

Layout: Karolis Saukantas (Lithuania)<br />

Cover design: Vilhelmas Giedraitis (Lithuania)<br />

The first number was published in 2007.<br />

There are 3 annual volumes in Lithuanian, English languages.<br />

The first numbers of journal were included in EBSCO Publishing Business Source Complete databases<br />

(http://www.ebscohost.com/titleLists/bth-journals.pdf.).<br />

Address:<br />

Herkaus Manto g. 84, LT-92294 Klaipėda, Lietuva, tel. (370 46) 39 88 95, fax (370 46) 39 89 99<br />

Internet address: http://www.ku.lt/leid<br />

© Klaipėda University, <strong>2012</strong><br />

© Social Science Faculty, <strong>2012</strong><br />

Every paper is revised by two reviewers<br />

ISSN 2029-9370


PREFACE<br />

This journal seeks to invite scientist from social sciences to discuss about problems in regional development.<br />

The important direction in regional development is – social, economic and development problems<br />

in borderlines; so here a very important line is dispose of researches and frame of proposals for sustainable<br />

development in borderlines. The new scientific theme remains the same important scientific and practical direction<br />

– problems of regional development. Organizations management determines different regional development,<br />

therefore corporate social responsibility and studies of small and medium – sized organizations are<br />

like the main engine of regional development, also are very important for sustainable regional development<br />

and timely. Journal is turned to change title to more clear description about basic problem in our region “<strong>Regional</strong><br />

<strong>Formation</strong> and Development Studies”. This was decided at Klaipėda University Senate (2011 05 06<br />

Nr. 11-55). We hope that these changes will encourage social sciences scientists to do more researches in this<br />

field and to have also practical value to region.<br />

Deputy of scientific editor<br />

Prof. Dr. Ligita Šimanskienė (Klaipėda University, Lithuania)<br />

PRATARMĖ<br />

Žurnalas siekia pakviesti socialinės srities mokslininkus diskutuoti apie problemas, kurių kyla regionuose.<br />

Svarbi regionų vystymosi kryptis – pasienio regionų socialinės, ekonominės ir plėtros problemos. Šia<br />

kryptimi atliekami tyrimai, pateikiama pasiūlymų, kaip darniai vystyti pasienio regionus. Nevienodą regionų<br />

išsivystymą lemia organizacijų valdymas, todėl įmonių socialinės atsakomybės, smulkaus ir vidutinio dydžio<br />

organizacijų tyrimai, kaip pagrindinis darnaus regionų vystymo variklis, yra svarbūs ir savalaikiai. Žurnalas<br />

siekia išgryninti tematiką, todėl keičiamas pavadinimas: „Regionų formavimo ir plėtros studijos“. Tai<br />

nuspręsta Klaipėdos universiteto Senate (2011 05 06 Nr. 11-55). Tikimės, kad šie pokyčiai paskatins socialinių<br />

mokslų mokslininkus atlikti daugiau tyrimų šia tematika, kartu suteiks praktinę vertę regionų vystymuisi.<br />

Redaktoriaus pavaduotoja<br />

Prof. dr. Ligita Šimanskienė (Klaipėdos <strong>universitetas</strong>, Lietuva)<br />

3


TURINYS<br />

Angelija Bučienė<br />

The Shrinking Rate of Utilised Agricultural Land and its Components<br />

in the Baltic Sea Region Countries / 6<br />

(Naudojamų žemės ūkio naudmenų ir jų komponentų mažėjimo tempai Baltijos regiono šalyse) / 14<br />

Trung Quang Dinh, Hilmar Þór Hilmarsson<br />

What Are the Economic Justifications for the Existence of Export Credit Agencies<br />

and How Can They Facilitate Cross Border Trade to Emerging Market Economies? / 15<br />

(Ekonominės eksporto kreditų agentūrų egzistavimo prielaidos, jų galimybės paskatinti<br />

užsienio prekybą su kylančiomis rinkos ekonomikomis) / 25<br />

Anna Belova<br />

International Cooperation of Border Settlements in Strategies for Development<br />

of Small and Semi-Medium Cities: Case-Study of Kaliningrad Region (Russian Federation) / 26<br />

(Tarptautinis pasienio gyvenviečių bendradarbiavimas mažų ir vidutinių miestų<br />

vystymo strategijose: Kaliningrado srities pavyzdys (Rusijos federacija)) / 35<br />

Jaroslav Dvorak<br />

Sustainability of Evaluation Function in Lithuanian Public Administration / 36<br />

(Vertinimo funkcijos tvarumas Lietuvos viešajame administravime) / 46<br />

Gražina Jatuliavičienė, Marija Kučinskienė<br />

Export Promotion Changes of Sme’s for Export Expansion Directions Development in Lithuania / 47<br />

(Smulkaus ir vidutinio verslo įmonių eksporto skatinimo pokyčiai Lietuvoje, eksporto plėtros kryptys) / 59<br />

Janis Kleperis, Ilze Dimanta, Justs Dimants, Biruta Sloka<br />

Lessons from Teaching Renewables: Domestic and Cross-Border Education Action – Latvian Solar Cup / 60<br />

(Atsinaujinančių išteklių pamokos: vietinių ir kitų šalių moksleivių mokymas – Latvijos „Saulės taurė“) / 66<br />

Valentyna Oleynik, Sergii Iaromenko<br />

Problems and Prospects of Development of Green Rural Tourism in Ukraine / 67<br />

(Žaliojo kaimo turizmo Ukrainoje plėtros problemos ir galimybės) / 73<br />

Janis Paiders, Juris Paiders<br />

Quantitative Measurement of Cross-Border Interactions (Example of Africa) / 74<br />

(Kiekybinis pasienio sąveikos matavimas (Afrikos pavyzdys)) / 81<br />

Liudmila Parfenova, Andrei Pugachev, Vytautas Juščius<br />

Stimulation of Innovative-Investment Process: World Experience / 83<br />

(Inovatyvaus investavimo proceso skatinimas: pasaulinė patirtis) / 92<br />

Gintarė Pociūtė<br />

The Problem of Klaipėda Region Peripherality / 93<br />

(Klaipėdos regiono periferiškumo problema) / 103<br />

Ilmars Purinsh, Toms Reizinsh, Girts Braslinsh, Natalja Svitlika<br />

Decision-Making Process in Credit Grantig / 104<br />

(Sprendimų priėmimo procesas teikiant kreditus) / 113<br />

Arnaud Serry<br />

Circulation at Russian-Baltic States Boundary: a Cut and a Seam / 114<br />

(Cirkuliacija Rusijos ir Baltijos šalių pasienyje: apribojimai ir sandūra) / 123<br />

4


Eduardas Spiriajevas<br />

Hindrances and Suggestions for Sustainable Development of Lithuanian Coastal Strip (Zone) / 125<br />

(Lietuvos pajūrio juostos darnios plėtros kliuviniai ir pasiūlymai, kaip jų išvengti) / 136<br />

Ligita Šimanskienė, Darius Burgis, Diana Līduma, Māra Zeltiņa<br />

Verslo bendradarbiavimas Klaipėdos regiono ir Latvijos pasienyje / 137<br />

(Business cooperation in the cross-border of Klaipeda region and Latvia) / 145<br />

Rasa Viederytė, Giedrė Strakšienė<br />

Practice of Cross Border Cooperation in Capacity Building Project:<br />

Ensuring Sustainable Development / 147<br />

(Tarptautinio bendradarbiavimo praktika gebėjimų ugdymo projekto atveju: ilgalaikės plėtros<br />

užtikrinimas) / 159<br />

Daiva Viningienė<br />

Darbuotojų darbo motyvacijos ir pasitenkinimo darbu sąsajos / 161<br />

(Employees Relationship between Work Motivation and Job Satisfaction) / 169<br />

Jekaterina Vozņuka<br />

Place Marketing Strategy of Latgale Region Development / 171<br />

(Latgalos regiono vietos rinkodaros strategija) / 182<br />

Vytautas Jonas Žilinskas, Jelena Dementjeva<br />

Lietuvos inovacinės veiklos tendencijos ir tobulinimo galimybių analizė Europos Sąjungos kontekste / 183<br />

(Lithuanian Innovation Activity Trends and Analysis of Opportunities for Improvement in the Context of<br />

the European Union) / 192<br />

Aurimas Župerka, Erika Župerkienė<br />

Studentų verslumo ugdymo tyrimas Vakarų Lietuvos regione / 195<br />

(Research of Students’ Entrepreneurship Education in West Lithuanian region) / 207<br />

5


Angelija Bučienė<br />

THE SHRINKING RATE OF UTILISED AGRICULTURAL LAND AND ITS COMPONENTS IN THE BALTIC SEA REGION COUNTRIES<br />

THE SHRINKING RATE OF UTILISED AGRICULTURAL LAND<br />

AND ITS COMPONENTS IN THE BALTIC SEA<br />

REGION COUNTRIES<br />

Angelija Bučienė 1<br />

Klaipėda University (Lithuania)<br />

ABSTRACT<br />

The temporal and spatial changes of land use are important while studying the rural landscapes on both the regional-geographical and environmental<br />

scales. In the Baltic Sea region with nine countries (including Russian Federation, represented by Kaliningrad oblast, the utilised<br />

agricultural land (UAL) makes about 34 % of total region area on the average. The current research revealed the trends of different shrinking<br />

rate of UAL in nine studied countries from 1993 to 2008: it varied within the range between 3 % in Denmark and 43 % in Estonia. Research<br />

focus was given to the changes in ratio between arable land and area under meadows and pastures: it increased from 6.5 to 10.9 during 15<br />

years period (1993–2008) on the average, that shows the increase in land use and farming intensity even the UAL area was shrunk.<br />

KEY WORDS: utilised agricultural land, arable land, meadows and pastures, shrinking rate.<br />

JEL codes: Q 16, Q 15.<br />

Introduction<br />

Agriculture is shaping most of the European landscapes and it is diverse, ranging from intensively farmed<br />

monocultures that put heavy pressure on the environment, to extensively farmed semi-natural areas creating<br />

much less pressure (Mücher, Wascher, 2007: 38). One of the problems is land abandonment, which is already<br />

a common phenomenon in regions where agricultural productivity is relatively low (Baldock et al., 1996). The<br />

shrinking of agricultural land is natural, where agriculture is becoming less important as economic activity, or<br />

where the soils are less favored, either the urbanisation level is high. However when looking from the world<br />

perspective, the agricultural land resources in many areas of our Planet are limited, the recent agricultural land<br />

is particularly important to be utilised as much as the soil fertility allows. The situation is particularly worrying<br />

in the central and Eastern Europe, where political and economic change has negatively affected the conditions<br />

for farming (EEA, 2004). This is evident in the south-eastern Baltic sea coast region too: during the last 20 years<br />

the farming has experienced tremendous changes after the collapse of Soviet Union in 1991 and during the<br />

transition to market economy period in Estonia, Latvia, Lithuania, Kaliningrad oblast of Russian Federation<br />

(RF), Poland and Eastern Germany (Korneevets, 1997: 23; Bučienė, 2002: 15; Dobele, 2004: 34; Contemporary<br />

changes…, 2008: 7, 21; Agriculture, Fisheries, <strong>2012</strong>: 3; Vinokurov, 2007: 120–122; Celevaja programma...,<br />

2006: 51–52). New membership in EU has made the impact on the farming and land use as well, since many<br />

of farmers, particularly elder, could choose to farm further or not. With more sustainable development of rural<br />

landscapes and more rational usage of land, its important to carry on all forms of farming, involving more<br />

younger people from the countryside and making life there more attractive (Europe in figures, 2009; Bučienė,<br />

1<br />

Angelija Bučienė – Klaipėda University, Department of Social geography, prof. dr., scientistic interest: agroecological, environmental<br />

and social geographical aspects of rural landscapes in the Baltic Sea region.<br />

E-mail: angelija.buciene@ku.lt<br />

Tel.:+370 46 398661<br />

6


ISSN 2029-9370. <strong>Regional</strong> <strong>Formation</strong> and Development Studies, No. 1 (6)<br />

2003: 158). Thus it was important to focus not only on quantitative, but also on qualitative changes of rural<br />

landscapes (Andersen, 2003; Nikodemus et al., 2010). The aim of this research was to analyse the shrinking<br />

rate of utilised agricultural land (UAL) and its components and to reveal the trends of agricultural land use and<br />

farming intensity in nine Baltic Sea region countries during 1993–2008 period.<br />

1. Materials and methods<br />

It is not easy to make a sustainability assessment of rural landscapes with different land use, farming<br />

intensity, etc. due to the complexity of structural elements and their inwrought relations (Sustainable agriculture,<br />

<strong>2012</strong>: 43). Our research in Lithuania has revealed that leaching of nitrate nitrogen via drainage runoff is<br />

almost 10 times higher from the arable crop plots, than from the permanent long term pasture on the average<br />

(Bučienė, 2009: 13). Other research in the Baltic region also has shown the same trends (Towards a Baltic<br />

Sea..., 2007). Thus the ratio between arable and grassland areas is important from the sustainability point of<br />

view. In this research the attempt was done to focus on the trends of changes of UAL and its components:<br />

arable land area, area under the meadows and pastures and their ratio.<br />

After the compilation of agricultural land use data, the main trends in time and space were revealed. The studied<br />

countries were grouped in accordance to the main trend of land use change. Four types of UAL shrinking rate trends<br />

in the research region during the period from 1993–1995 to 2005–2008 were determined: 1) Countries where the<br />

UAL decreased a little in the area; 2) Countries where the UAL decreased on the average from 10 to 20 %; 3) Countries<br />

where the UAL decreased from 20 to 30 %; 4). Countries where the UAL decreased more than 30 %.<br />

According to the ratio of arable land and area under the meadows and pastures, countries were grouped<br />

into the 4 groups: 1) Countries where this ratio decreased mostly; 2) Countries where the ratio remained as<br />

it was or slightly decreased; 3) Countries where the ratio increased from 10 to 20 %; 4) Countries where the<br />

ratio increased more than 20 %.<br />

The research region – nine Baltic Sea region countries: Latvia, Estonia, Finland, Sweden, Denmark,<br />

Germany (Mecklenburg-Vorpommern and Schleswig-Holstein Federal Lands), Poland, Kaliningrad oblast<br />

of RF and Lithuania with total area 137,300 thous. ha. For this research databases of FAO, EUROSTAT and<br />

National Statistics Departments of studied countries were used.<br />

2. Results<br />

2.1. The main trends of distribution and changes of UAL in EU and Baltic Sea region countries<br />

The shrinking of agricultural land was observed also in older EU member countries (EU-15), but this process<br />

was not drastic (Fig.1). The UAL for most of EU-15 decreased by 2.5 % between 1990 and 2000, affecting mainly<br />

permanent grasslands and permanent crops, not the arable land crops. The total number of livestock units was quite<br />

stable from 1990 to 2000, but trends vary for different livestock types and regions. In 1990, 44 % of the agricultural<br />

area of EU-15 was managed by high-input farms, but this decreased to 37 % in 2000. Low-input farms occupied the<br />

lowest share of the agricultural area (26 %) but this share increased to 28 % in 2000. In some regions the livestock<br />

stocking density has increased by more than 10 % mainly due to higher pig stocking density in Denmark, northern<br />

Germany, and north-eastern Spain. And there was indicated that Spain had large land cover flows from forest/seminatural<br />

land to agriculture and from agriculture to forest/semi-natural land. Italy and Portugal showed land cover<br />

flow only from agriculture to forest/semi-natural land (EEA..., 2005). At the same time, there was an active participation<br />

of farmers of EU-15 in the different environment protection schemes, and this also decreased the shrinking<br />

of UAL. Almost one-quarter of all utilised farmland in the EU-15 has been included in an agri-environment scheme,<br />

although this figure varies greatly among the Member States in 2002.<br />

7


Angelija Bučienė<br />

THE SHRINKING RATE OF UTILISED AGRICULTURAL LAND AND ITS COMPONENTS IN THE BALTIC SEA REGION COUNTRIES<br />

The changes of UAL in all agricultural farms/holdings of studied nine Baltic sea region countries can be<br />

seen from the Table 1.<br />

Figure 1. <strong>Regional</strong> importance of the dominant agricultural land uses and the trend 1990–2000<br />

Source: EEA, 2005<br />

Table 1. The changes of UAL area in thous. ha and % in all agricultural farms/holdings of 9 Baltic sea region<br />

countries from 1993 to 2008<br />

Country/region Thousands ha Difference in 2008 as to the 1993<br />

1993 2008 ± thous. ha ± %<br />

Denmark 2740 2668 -72 -2.6<br />

Estonia 1400 803 -597 -42.6<br />

Finland 2692 2297 -395 -14.7<br />

Germany* 2656 2352 -304 -11.4<br />

Kaliningrad oblast (RF) ** 580 423 -157 -27.0<br />

Latvia 2530 1825 -705 -27.9<br />

Lithuania 3524 2672 -852 -24.2<br />

Poland 18715 16154 -2561 -13.7<br />

Sweden 3361 3093 -268 -8.0<br />

Total/average 38198 32287 -5911 -15.5<br />

Note: * Mecklenburg-Vorpommern and Schleswig-Holstein, data for 1995 and 2008<br />

** For Kaliningrad oblast data for1995 (Bučienė, 2002) and 2005<br />

8


ISSN 2029-9370. <strong>Regional</strong> <strong>Formation</strong> and Development Studies, No. 1 (6)<br />

The shrinking of UAL took place in all studied countries of Baltic Sea region: it decreased by almost<br />

16 % during the research period in the region. However the grouping of countries according to the shrinking<br />

rate has revealed some differences of this process (Fig. 2).<br />

Figure 2. The main groups of Baltic sea region countries with different shrinking rate of UAL<br />

The least decrease in UAL during the studied period was characteristic to Denmark (about 3 %) and Sweden<br />

(8 %) (group 1). The group 2 (North Germany, Poland, Finland) distinguished with decrease of UAL by<br />

13 % on the average. The area of UAL was shrunk by 26 % in the group 3 (Lithuania, Kaliningrad oblast of<br />

RF, Latvia) on the average, and the country, which experienced the largest shrinkage – almost 43 % – was<br />

Estonia (group 4).<br />

2.2. Recent trends of shrinking rate of utilised arable land area<br />

The largest areas of arable land in absolute figures are characteristic to Germany and Poland, however<br />

as to the % of total land area, the leader country is Denmark (about 57 %), and the second two countries are<br />

Poland and Germany (Bučienė, 2010: 11). Lithuania remains in the fourth place (almost 29 %). The arable<br />

land has shrunk from 1993 to 2008 by 14 % for whole the region; however there were differences between<br />

the countries in shrinking rate (Table 2).<br />

9


Angelija Bučienė<br />

THE SHRINKING RATE OF UTILISED AGRICULTURAL LAND AND ITS COMPONENTS IN THE BALTIC SEA REGION COUNTRIES<br />

Table 2. The changes of utilised arable land area in thous. ha and in % in all agricultural farms/holdings<br />

of 9 Baltic sea region countries from 1993 to 2008<br />

Country/region Thousands ha Difference in 2008 as to the 1993<br />

1993 2008 ± thous.ha ± %<br />

Denmark 2540 2400 -140 -5.5<br />

Estonia 1114 598 -516 -46.3<br />

Finland 2580 2256 -324 -12.6<br />

Germany* 1963 1755 -208 -10.6<br />

Kaliningrad oblast (RF) ** 350 223 -127 -36.3<br />

Latvia 1687 1170 -517 -30.6<br />

Lithuania 2300 1862 -438 -19.0<br />

Poland 14305 12571 -1734 -12.1<br />

Sweden 2780 2626 -154 -5.5<br />

Total/average 29619 25461 -4158 -14.0<br />

Note: * Mecklenburg-Vorpommern and Schleswig-Holstein, data for 1995 and 2008<br />

** For Kaliningrad oblast data for1995 (Bučienė, 2002) and 2005<br />

Thus countries with the least shrinkage were again two: Denmark and Sweden (about 6 %). The second<br />

group of 4 countries (North Germany, Poland, Finland and Lithuania) showed the trend to decrease from 10<br />

to 20 %. The third group with 2 countries (Latvia and Kaliningrad oblast of RF) was distinguished by the<br />

shrinking of arable land area from 20 to 30 %. And again, the country, which showed the largest shrinkage<br />

of utilised arable land, was Estonia (about 46 %).<br />

2.3. Recent trends of utilised area under meadows and pastures<br />

The largest areas under the permanent grassland of total land area in the Baltic sea region were typical for<br />

North Germany, Lithuania, Poland and Latvia (Bučienė, 2010:11), however Denmark was the only country<br />

in the region, where the area under the meadows and pastures increased from 1993 to 2008 (Table 3). In other<br />

countries there was evident shrinkage, which varied from 9 % in Kaliningrad oblast of RF to almost 69 % in<br />

Finland (with about 21 % on the average).<br />

Table 3. The changes of utilised meadows and pastures in thous. ha and in % in all agricultural farms/holdings<br />

of 9 Baltic sea region countries from 1993 to 2008<br />

Country/region Thousands ha Difference in 2008 as to the 1993<br />

1993 2008 ± thous. ha ±%<br />

Denmark 197 261 64 32.5<br />

Estonia 243 197 -46 -18.9<br />

Finland 106 33 -73 -68.9<br />

Germany* 690 590 -100 -14.5<br />

Kaliningrad oblast (RF) ** 220 200 -20 -9.1<br />

Latvia 819 648 -171 -20.9<br />

Lithuania 1173 783 -390 -33.2<br />

Poland 4047 3184 -863 -21.3<br />

Sweden 576 458 -118 -20.5<br />

Total/average 8071 6354 -1717 -21.3<br />

Note: * Mecklenburg-Vorpommern and Schleswig-Holstein, data for 1995 and 2008<br />

** For Kaliningrad oblast data for1995 (Bučienė, 2002) and 2005<br />

10


ISSN 2029-9370. <strong>Regional</strong> <strong>Formation</strong> and Development Studies, No. 1 (6)<br />

In Lithuania the majority of utilised meadows and pastures are concentrated in private farms: from 24 to<br />

43 % (Kazakevičius, 2011: 98). Tat shows that private farms are creating more diverse and more sustainable<br />

rural landscape in Lithuania, than the large agricultural companies with higher farming specialisation and<br />

more intensive land use for arable crops.<br />

2.4. The ratio between utilised arable land and area under the utilised meadows and pastures<br />

The higher values of this ratio show the more intensive land use and farming, and in opposite, the lower<br />

values show the more extensive land use and farming, but at the same time more diverse landscape. Calculation<br />

results are presented in Table 4.<br />

The calculations show the different trends in different countries. In general the ratio increased from 6.5 to<br />

10.9 showing some tendency to the more intensive farming even the UAL area was shrunk. However more<br />

evident differences between countries can be seen from the Fig.3. It shows, that in the group 1 (Estonia,<br />

Kaliningrad oblast of RF, Denmark) there was a trend towards more extensive land use, and the same but<br />

less expressed trend was observed in North Germany and Latvia (group 2). Differently, in the groups 3 (Lithuania,<br />

Sweden and Poland) and 4 (Finland), the ratio increased showing the trend towards more intensive<br />

land use and farming.<br />

Table 4. The changes of ratio between arable land and area under the utilised meadows and pastures all agricultural<br />

farms/holdings of 9 Baltic sea region countries from 1993 to 2008<br />

Country/region Ratio Difference in 2008 as to the 1993<br />

1993 2008 ± ratio ±%<br />

Denmark 12.9 9.2 -3.7 -29<br />

Estonia 4.6 3.0 -1.6 -35<br />

Finland 24.3 68.4 44.1 181<br />

Germany* 2.8 3.0 0.2 -7<br />

Kaliningrad oblast (RF) ** 1.6 1.1 -0.5 -31<br />

Latvia 2.1 1.8 -0.3 -14<br />

Lithuania 2.0 2.4 0.4 20<br />

Poland 3.5 3.9 0.4 11<br />

Sweden 4.8 5.7 0.9 19<br />

Average 6.5 10.9 4.4 68<br />

Note: * Mecklenburg-Vorpommern and Schleswig-Holstein, data for 1995 and 2008<br />

** For Kaliningrad oblast data for1995 (Bučienė, 2002) and 2005<br />

As the other research conducted in the Middle of Lithuania revealed the productivity point of agricultural<br />

farming lands, sensitivity of soils to erosion processes and favorable conditions for the development of large<br />

farms and agricultural farming land areas – these are the factors having not much impact on the changing<br />

processes of farming lands. Land users, human migration processes in rural areas, the origin of abandoned,<br />

uncultivated land areas and economic factors have the largest impact on the change of farming land at present<br />

(Atkoceviciene et al., 2011: 35). In order to make more grounded conclusions it is necessary to analyse these<br />

reasons for other Baltic Sea region countries in further research.<br />

11


Angelija Bučienė<br />

THE SHRINKING RATE OF UTILISED AGRICULTURAL LAND AND ITS COMPONENTS IN THE BALTIC SEA REGION COUNTRIES<br />

Figure 3. The main groups of Baltic Sea region countries with different trends of changed ratio between<br />

utilized arable land area and area under the utilized meadows and pastures, 1993–2008<br />

Conclusions<br />

After the analysis of results above, few conclusions might be drawn:<br />

1. The determined shrinking of UAL in nine studied countries from 1993 to 2008 was almost 16 %.<br />

The highest shrinking rate was determined in Estonia, followed by Latvia, Kaliningrad oblast of RF<br />

and Lithuania. For arable land it was characteristic to shrink as it is shown mostly also in Estonia,<br />

followed by Latvia and Kaliningrad oblast of RF.<br />

2. Denmark was the only country in the region, where the area under the meadows and pastures increased<br />

from 1993 to 2008 (by 32 %), and Finland was one, where it decreased mostly (by almost<br />

69 %). In the rest of countries the area under the utilised meadows and pastures decreased from 14 to<br />

33 %, and arable land area decreased from 12 to 19 %.<br />

3. Two main trends of changes in ratio between the area of utilised arable land and area under the meadows<br />

and pastures were determined in the research region: 1). Trend towards extensive land use and<br />

farming – mostly evident in Estonia, Kaliningrad oblast of RF, Denmark, and less evident in North<br />

Germany and Latvia; 2). Trend towards more intensive land use and farming – mostly evident in<br />

Finland and a little less evident in Lithuania, Sweden and Poland.<br />

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References<br />

Agriculture & Fisheries. Website: http://economy.gov39.ru/en/investicionnye-vozmozhnosti/poisk-investora/poisk-pobaze/index.php<br />

(visited 10th of January, <strong>2012</strong>).<br />

Andersen, E. (ed.) (2003). Developing a high nature value farming area indicator. Internal report EEA. European Environment<br />

Agency, Copenhagen.<br />

Аtkoceviciene, V., Gudritiene, D., Dudoniene, V. (2011). The analysis on the change of farming lands in the territory of<br />

Middle Lithuania. Baltic surveiying’11. Proceedings International Scientific Conference of Agriculture Universities<br />

of Baltic States, 11th – 13th of May, 2011. Jelgava, p. 25–36.<br />

Baldock, D., Beaufoy, G., Brouwer, F., Godeschalk, F. (1996). Farming at the margins: Abandonment or redeployment<br />

of agricultural land in Europe. IEEP/LEI-DLO, London/Den Haag.<br />

Bučienė, A. (2002). Overview of rural population demographic situation, land use and spheres of activity in the Baltic<br />

Sea region. Tiltai. Brücken. Bridges. Scientific paper of Klaipėda University, vol. 2, p. 11–18.<br />

Bučienė, A. (2003). Žemdirbystės sistemų ekologiniai ryšiai. Monografija. Klaipėda: Klaipėdos universiteto leidykla.<br />

Bučienė, A. (2009). Biogenų N ir P išplova Lietuvos žemumų dirvožemiuose. Habilitacijos procedūrai teikiamų mokslo<br />

darbų apžvalga. Fiziniai mokslai, geografija (06P). Vilnius.<br />

Bučienė, A. (2010). Ecological agriculture and sustainable development in the Baltic Sea region. Human resources –<br />

the main factor of regional development, Journal of Social sciences, No. 3. Klaipėda university, p. 7–14.<br />

Contemporary changes of agriculture in East-Central Europe. (2008). J. Banski, M. Bednarek (eds.). Rural Studies,<br />

Vol. 15. Warsaw.<br />

Dobele, A. (2004). Use of land resources in Latvia. Approbation, presentation and resume of PhD Paper, Jelgava,<br />

Latvia University of Agriculture, Faculty of Economics, Department of Business and management.<br />

Website: http//www.Dobele_ang.doc (visited 9th January, <strong>2012</strong>).<br />

EEA Signals (2004). A European Environment Agency update on selected issues. Copenhagen.<br />

Website: http://www.eea.europa.eu/publications/signals-2004/ENSignals2004web.pdf (visited 11th January, <strong>2012</strong>).<br />

EEA. (2005). Agriculture and environment in EU-15 – the IRENA indicator report.<br />

Europe in figures. (2009). Agriculture, forestry and fishery – Eurostat yearbook.<br />

Kazakevičius, Z. (2011). Žemės išteklių naudojimo Lietuvos ūkininkų ūkiuose vertinimas. Management theory and<br />

studies for rural business and infrastructure development, Nr. 3 (27). Research papers, p. 94–103.<br />

Korneevets, V. (1997). Agriculture in North-Western Russia. A sustainable Baltic region. Food and Fibres. Sustainable<br />

agriculture, forestry and fishery. B. Bodin, S. Ebbersten (eds.). Swedish University of Agricultural Sciences. Uppsala<br />

University, p. 23–25.<br />

Mücher, S., Wascher, D. (2007). European landscape characterisation. Europe’s living landscapes. Essays on exploring<br />

our identity in the countryside. LANDSCAPE EUROPE / KNNV. B. Pedroli, A. Van Doorn, G. De Blust, M. L. Paracchini,<br />

D. Wascher, F. Bunce (eds.). Website: http://www.landscape-europe.net/files/37-43%2520correctie.pdf (visited<br />

11th January, <strong>2012</strong>), p. 38–43.<br />

Nikodemus, O., Bell, S., Penēze, Z., Krūze, I. (2010). The influence of European Union single area payments and less<br />

favoured area payments on the Latvian landscape. Europ. Countrys, Vol. 1, p. 25–41.<br />

Statistics Division FAO. (2010). Website: http://www.fao.org/fileadmin/templates/ess/ess_test_folder/Publications/<br />

yearbook_2010/a04.xls (visited on 8th January, <strong>2012</strong>).<br />

Sustainable agriculture. (<strong>2012</strong>). Ch. Jakobsson (ed.). Ecosystem Health and Sustainable Agriculture, Vol. 1. The Baltic<br />

University Programme, Uppsala University.<br />

Towards a Baltic sea unaffected by eutrophication. (2007). HELCOM Overview, HELCOM Ministerial Meeting Krakow,<br />

Poland, 15 November 2007. Website: http://www.helcom.fi/stc/files/Krakow2007/Eutrophication_MM2007.<br />

pdf (visited on 9th January, <strong>2012</strong>).<br />

Vinokurov, E. (2007). Kaliningrad: Enclaves and Economic Integration. Thinking ahead for Europe, Special Report,<br />

CEPS (Centre for European Policy Studies). Website: http://www.ceps.be (visited on 9th January, <strong>2012</strong>).<br />

Website: www.stat.gov.de<br />

Website: www.stat.gov.ee<br />

Website: www.stat.gov.fi<br />

Website: www.stat.gov.lt<br />

Website: www.stat.gov.lv<br />

Website: www.stat.gov.pl<br />

Website: www.stat.gov.se (all visited on 9th January <strong>2012</strong>).<br />

Целевая программа Калининградской области «Осножные направления развития агропромышленного комплекса<br />

Калининградской области на 2007–2016 годы». Приложение к постановлению Правительства Калининградской<br />

области от 2006 года (in Russian).<br />

13


Angelija Bučienė<br />

THE SHRINKING RATE OF UTILISED AGRICULTURAL LAND AND ITS COMPONENTS IN THE BALTIC SEA REGION COUNTRIES<br />

NAUDOJAMŲ ŽEMĖS ŪKIO NAUDMENŲ IR JŲ KOMPONENTŲ<br />

MAŽĖJIMO TEMPAI BALTIJOS REGIONO ŠALYSE<br />

Angelija Bučienė<br />

Klaipėdos <strong>universitetas</strong> (Lietuva)<br />

Santrauka<br />

Erdviniai ir laikiniai žemėnaudos pokyčiai reikšmingi tiriant kaimo kraštovaizdžio kaitą tiek regioniniugeografiniu,<br />

tiek ir aplinkosauginiu aspektais. Nagrinėjamame Baltijos regione (9 šalys, kur Rusijos Federacijai<br />

atstovauja Kaliningrado sritis), naudojamos žemės ūkio naudmenos vidutiniškai sudaro apie 34 %<br />

bendrojo regiono ploto. Atlikus tyrimą nustatyta bendra tendencija – naudojamų žemės ūkio naudmenų ploto<br />

mažėjimas nuo 1993 m. iki 2008 m. – 16 % visame regione (mažiausias sumažėjimo tempas užfiksuotas<br />

Danijoje – 3 %, didžiausias Estijoje – 43 %). Tyrimais nustatytas ir skirtingas naudojamų žemės ūkio naudmenų<br />

bei jos komponentų – ariamosios žemės, pievų ir ganyklų – mažėjimo tempas pavienėse Baltijos<br />

regiono šalyse. Be Estijos, dideliu naudojamų žemės ūkio naudmenų plotų mažėjimu per minėtą laikotarpį<br />

pasižymėjo Latvija, RF Kaliningrado sritis ir Lietuva. Šiose šalyse labiausiai sumažėjo ariamosios žemės<br />

plotai. Danija buvo vienintelė šalis regione, kurioje per 1993–2008 m. padidėjo naudojamų pievų ir ganyklų<br />

plotas (32 %), tuo tarpu Suomijoje jis sumažėjo labiausiai – net 69 %. Likusiose šalyse (šiaurinėje Vokietijos<br />

dalyje, Lenkijoje, Švedijoje) naudojamų pievų ir ganyklų plotai sumažėjo nuo 14 iki 33 %, ariamosios žemės<br />

plotai – nuo 12 iki 19 %, atsižvelgiant į šalį.<br />

Išryškėjo dvi naudojamų žemės ūkio naudmenų kaitos tendencijos regione: 1) žemės ūkio ekstensyvėjimo<br />

tendencija, kai sparčiau traukėsi ariamosios žemės plotai, lyginant su pievų ir ganyklų plotais; 2) žemės<br />

ūkio intensyvėjimo tendencija, kai ariamosios žemės dalis, nors ir traukėsi naudojamų žemės ūkio naudmenų<br />

plotai, santykinai padidėjo. Pirmoji tendencija akivaizdi Estijoje, RF Kaliningrado srityje ir Danijoje, šiek<br />

tiek mažiau ryški šiaurinėje Vokietijoje ir Latvijoje, antroji akivaizdi Suomijoje, šiek tiek mažiau ryški Lietuvoje,<br />

Švedijoje ir Lenkijoje.<br />

PAGRINDINIAI ŽODŽIAI: naudojamos žemės ūkio naudmenos, ariamoji žemė, pievos ir ganyklos,<br />

mažėjimo tempas<br />

JEL kodai: Q 16, Q 15.<br />

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WHAT ARE THE ECONOMIC JUSTIFICATIONS<br />

FOR THE EXISTENCE OF EXPORT CREDIT AGENCIES<br />

AND HOW CAN THEY FACILITATE CROSS BORDER TRADE<br />

TO EMERGING MARKET ECONOMIES?<br />

Trung Quang Dinh 1 , Hilmar Þór Hilmarsson 2<br />

School of Business and Science, University of Akureyri (Iceland)<br />

Abstract<br />

Export Credit Agencies (ECAs) have played an important role in cushioning the downturn in cross border trade during the current<br />

economic and financial crisis. This article discusses the role of ECAs in facilitating cross border trade to emerging markets as well<br />

as the economic rationale for the existence of such agencies. It also demonstrates how selected risk mitigation instruments of ECAs,<br />

namely: (i) buyer credit guarantee, (ii) supplier credit guarantees and (iii) export loans have been applied in practice. Finally cases<br />

are presented that highlight how companies have used the service of ECAs, for example, to obtain better terms, including longer term<br />

loans and/or lower interest rates.<br />

KEY WORDS: Cross border trade, emerging markets, financial crisis, export credit agencies (ECAs), commercial and non-commercial<br />

risks, and risk mitigation instruments.<br />

JEL codes: F14, F21, G01, G24, G32<br />

Introduction<br />

The current economic and financial crisis resulted in a sharp fall in international trade in the second half<br />

of 2008 and early 2009. According to a recent IMF working paper export credit agencies (ECAs) played<br />

an important role in cushioning this downturn. The same IMF paper also argued that ECAs “may also have<br />

played an important signaling role by reassuring the private sector that official institutions stand ready to<br />

back up at difficult times” (Asmundson, 2011: 33). But what are ECAs? On the website of the OECD one can<br />

find the following information „Governments provide official export credits through Export Credit Agencies<br />

(ECAs) in support of national exporters competing for overseas sales. ECAs provide credits to foreign<br />

buyers either directly or via private financial institutions benefiting from their insurance or guarantee cover.<br />

ECAs can be government institutions or private companies operating on behalf of the government” (OECD<br />

n.d.). ECAs thus facilitate cross border trade by providing insurances or guarantees against commercial and<br />

non-commercial/political risks. But what are those risks?<br />

MIGA defines political risk broadly as “the probability of disruption of the operations of MNEs by political<br />

forces or events, whether they occur in host countries, home country, or result from changes in the international<br />

environment. In host countries, political risk is largely determined by uncertainty over the actions of<br />

1<br />

Trung Quang Dinh – School of Business and Science, University of Akureyri (Iceland), M.Sc. student, International Business.<br />

E-mail: ha110243@unak.is<br />

Tel.: +354 841 0499<br />

2<br />

Dr. Hilmar Þór Hilmarsson – School of Business and Science, University of Akureyri (Iceland), professor, scientistic interest:<br />

financial investitions, economics.<br />

E-mail: hilmar@unak.is<br />

Tel.: +354 460 8620<br />

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Trung Quang Dinh, Hilmar Þór Hilmarsson<br />

WHAT ARE THE ECONOMIC JUSTIFICATIONS FOR THE EXISTENCE OF EXPORT CREDIT AGENCIES AND HOW CAN THEY FACILITATE CROSS BORDER TRADE...<br />

governments and political institutions, but also of minority groups, such as separatist movements. In home<br />

countries, political risk may stem from political actions directly aimed at investment destinations, such as<br />

sanctions, or from policies that restrict outward investment” (MIGA, 2009: 28). The Oxford Handbook of<br />

international Business defines political risk as “the probability of disruption to an MNE’s operations from<br />

political forces or events and their correlates. It involves governmental or societal actions, originating either<br />

within or outside the host country, and negatively affecting foreign companies’ operations and investments.<br />

Political risk reflects the degree of uncertainty associated with the pattern of decisions made by the political<br />

institutions such as governmental and legislative agencies” 3 (Luo, 2009: 2). Commercial risk is defined by<br />

the OECD (in the context of export credits) as “the risk of nonpayment by a non-sovereign or private sector<br />

buyer or borrower in his or her domestic currency arising from default, insolvency, and/or a failure to take<br />

up goods that have been shipped according to the supply contract” (OECD, 2003).<br />

For the purpose of this article we will primarily be concerned with commercial and non-commercial risks<br />

faced by exporters who wish to engage in cross border trade to emerging market economies. Those economies<br />

are often undergoing a political and economic transition which makes private sector engagement more<br />

challenging then when exporting to developed economies. Companies entering emerging markets can expect<br />

to face higher market barriers and more political uncertainties than those entering developed countries. The<br />

primary question to be answered in this article is: What is the economic justification for export credit agencies<br />

and how can they facilitate cross border trade to emerging markets?<br />

1. Are there any economic justifications for government involvement in trade finance?<br />

According to Raoul Ascari 4 the rationale for establishing an ECA has never been spelled out in a definite<br />

way. Furthermore he states that the “economic literature on this line of research has almost disappeared over<br />

the last two decades” (Ascari, 2007: 3). Ascari, however, refers to the World Bank Research Observer from<br />

1989 that lists some rationales behind export credit. Those are: domestic distortions, capital market failures 5 ;<br />

risk uncertainty and incomplete insurance markets; moral hazard 6 , and adverse selection 7 . As Ascari points<br />

out moral hazard and adverse selection may rise premium above the threshold at which exporters are willing<br />

to buy insurance (Ascari, 2007: 3). Other rationales for export credit and insurance are: industrial policies;<br />

export externalities; employment and balance of payments and matching other countries programs (For detail,<br />

see Fitzgerald and Monson, 1989; Ascari, 2007).<br />

According to a report published by the WTO in 1999 aggravated asymmetric information 8 in cross border<br />

trade, and the inability or unwillingness of private commercial banks to take on economic/commercial risks<br />

and political/non-commercial risks is often seen as an economic justification in trade financing (Finger and<br />

Schuknecht, 1999). This is especially true for large and long-term trade contracts to countries with less developed<br />

financial systems. Obviously asymmetric information can be significantly larger in international trade, as<br />

compared with domestic trade. This is because information about foreign companies (e.g. importers) is often<br />

more limited or less familiar to the supplier or exporter and his bank than in the case of domestic clients. This<br />

problem relates to commercial risks. Another problem associated with distant market has to do with policy<br />

3<br />

Different conceptualization of political risk can lead to different data sources, analytical tools, and interpretation of results (Luo, 2009).<br />

4<br />

At the time of writing his paper (2007) Raoul Ascari was the CFO of SACE. Currently he is the Chief Operating Officer of<br />

SAGE. In an email to the authors dated February 22, <strong>2012</strong> Ascari confirmed that according to his knowledge this gap in the<br />

literature still exists.<br />

5<br />

Incomplete information on export risk can, for example, cause lenders to charge higher rates or to demand more collateral.<br />

6<br />

Moral hazard is a problem created by asymmetric information after the transaction occurs. This occurs when the borrower engages<br />

in activities that are undesirable for the lender in the sense that they make it less likely that the borrower can pay back the loan. In<br />

the case of ECAs moral hazard would exist if the insured exporter has an incentive to change its behavior once it has the insurance.<br />

The exporter would sell to a riskier importer and transfer higher risk than he would want bear in the absence of insurance.<br />

7<br />

Adverse selection is the problem created by asymmetric information before the transaction takes place. This occurs, for example,<br />

when the borrower who is least likely to produce a desirable outcome most actively seeks a loan and thus is most likely to get the<br />

loan. Exporters would have an incentive to insure only high risk sales but not those that are considered low risk.<br />

8<br />

This implies that one party does not have enough information about the other party to make decisions. For example, the borrower<br />

who takes a loan often has better information on the potential returns on an investment project than the lender has.<br />

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changes which make transfer of foreign exchange difficult or impossible thereby preventing the importer/<br />

purchaser from making a payment to the exporter/supplier. This problem relates to non-commercial risks.<br />

ECAs from developed countries can help in this process if they guarantee exports to emerging markets<br />

and by doing so reduce the needs for domestic financing. ECAs can provide cover for both commercial and<br />

non-commercial risks as discussed below. In fact most developed countries have ECAs that help promote<br />

exports. As Finger and Schuknecht point out ECAs provide trade related financing through three main instruments:<br />

(i) credits for trade transactions which would be difficult, or more costly to finance via commercial<br />

lending, (ii) guarantees for repayment of credits which help exporters receive more favorable lending terms<br />

from their local or international banks, (iii) insurance for exporters against commercial and non-commercial/<br />

political risk (Finger and Schuknecht, 1999: 9).<br />

2. Export credit agencies and their risk mitigation instruments<br />

When private companies engage in cross border trade in emerging markets, the risks they face is a key<br />

concern. Managing those risks will be one of the primary objectives of the company. Not only small and<br />

medium sized companies need to evaluate and assess the risks they are faced with carefully, but also large<br />

corporations with stronger financial capabilities need to protect their business from risks. In order to meet<br />

this existing demand the political and commercial risk insurance industry has been formed. The leading association<br />

in this industry is the Berne Union (founded 1934) with 73 members including mainly ECAs, multilaterals,<br />

and private insurers (MIGA, 2010). ECAs are either public-sector institutions in their respective<br />

countries, established to provide support for the exports of that country, or private-sector companies that act<br />

as a channel for government support for exports from the country concerned (Yescombe, 2002).<br />

In general, these ECAs will charge a premium to those companies who use their products. According to<br />

MIGA the “OECD country ratings are designed to set guidelines to price the default risk on export credit and<br />

to set minimum premium rates charged by participating ECAs” (MIGA, 2010: 63). The ratings known as<br />

the Knaepen Package came into effect in 1999, is a system for assessing country credit risk and classifying<br />

countries into eight risk categories, from 0 to 7 (OECD n.d). Basically, ECAs will assess political risk and<br />

commercial risk when they issue guarantees to exporters or foreign buyers. ECAs use country ratings by<br />

OECD as platform to assess political risk or country risk while commercial risk is assessed based on each individual<br />

corporate’s information such as operation and background information, financial and audited annual<br />

reports, project feasibility studies, etc. Companies who are eligible to use products or services provided by<br />

an ECA must have their operations relevant to national interest of the country where the ECA is located. In<br />

other words, the companies must contribute to national economic development of that country in a direct<br />

or indirect way. For instance, a company must have production facilities located in the home country of the<br />

ECA. The ECA can also support a home company who has production facility in a host country.<br />

There are various products or risk mitigation instruments offered by ECAs and these products can be<br />

the same or very similar from one ECA to another. Products of ECAs include, for example: Bond Guarantee,<br />

Investment Guarantee, Project Financing Guarantee, Financing Guarantee, Project Delivery Guarantee,<br />

Working Capital Guarantee or Reinsurance.<br />

The products that this article focuses on and analyses are: (i) Buyer Credit Guarantee, (ii) Supplier Credit<br />

Guarantees and (iii) Export Loans. The authors of this article chose those three products based on their research<br />

of a large European company in connection to its business expansion in Vietnam. These products seem<br />

to be the most suitable in terms of risk mitigation when companies export goods or services to their buyers<br />

in emerging markets. However, companies need to find what product suits them best on a case by case basis.<br />

A Buyer Credit Guarantee is basically a guarantee issued by an ECA to a bank that lends money to a foreign<br />

importer to pay for an order of goods or services from an exporter in the country where this ECA is located<br />

(see figure 1). In emerging economy countries, both local and international banks are cautious when deciding<br />

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Trung Quang Dinh, Hilmar Þór Hilmarsson<br />

WHAT ARE THE ECONOMIC JUSTIFICATIONS FOR THE EXISTENCE OF EXPORT CREDIT AGENCIES AND HOW CAN THEY FACILITATE CROSS BORDER TRADE...<br />

to lend capital to companies. A research 9 among the largest fisheries processors (ranked by VASEP 10 ) in Vietnam<br />

conducted by the authors in November 2011 found that when companies applied for medium or longterm<br />

loans (up to 5 years) to invest in their processing equipment they usually only got 50 to 55 percent of<br />

the amount requested. If a company has good working experience and good relations with a local bank and<br />

the feasibility study of their project is highly assessed, the amount of loan could be increased to 70 percent<br />

of the total loan requested. The companies had to use their own funds for the rest of the investment. Some<br />

processors said that they could hardly obtain any medium or long term loan if the size of the loan is up to few<br />

millions US dollars. This has been one of the companies´ main constraints and it prevents companies from<br />

investing intensively in comprehensive and modern processing lines.<br />

Figure 1. Model of Buyer Credit Guarantee of the Danish ECA – EKF<br />

Buyer Credit Guarantee can help foreign buyers in emerging markets to obtain larger loans from international<br />

banks with longer lending term and at more favorable interest rates. This can also be done through a local<br />

bank but it would normally take longer time as the ECA is more likely to know the international banks. The<br />

bank will then be covered from buyer’s default in repayment due to commercial or non-commercial risks.<br />

A Supplier Credit Guarantee is a guarantee issued by an ECA to the supplier or the exporter and this<br />

exporter can then grant the foreign buyer extended credit on amounts payable for the order. The supplier or<br />

the exporter will be protected against the risk of not being paid by the buyer or the importer due to political<br />

or commercial risks. The exporter can take advantage of supplier credit guarantee to lend the foreign buyers<br />

in an emerging market where an extended credit period may be the key incentive for the buyers to select the<br />

most competitive supplier over the others. Supplier Credit Guarantee helps the buyer or the importer repay<br />

the order in a longer period (see figure 2). This can be very advantageous for a buyer who may have limited<br />

cash flow and has difficulty in accessing funds. During a research conducted by the authors of this article<br />

9<br />

In co-operation with Marel Food Systems, the authors selected, visited and interviewed 4 of the largest Vietnamese pangasius<br />

processors in order to understand their difficulties and constraints in modernizing their processing lines. Export value of these<br />

processors on a yearly basis varied from USD 17 million to USD 61.7 million in 2010 (according statistic from VASEP sent via<br />

email July 22, 2011). These companies are thus an important source of foreign exchange for Vietnam.<br />

10<br />

Vietnam Association of Seafood Exporters and Producers (VASEP) is a non-governmental organization, established on June<br />

12th 1998, based on the principles of volunteer, autonomy and equality. VASEP members include leading Vietnamese seafood<br />

producers and exporters and companies providing service to the seafood sector.<br />

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among 20 largest Vietnamese fisheries processors in August 2011, a questionnaire was sent out. All of those<br />

who answered indicated that they have to pay the supplier within 3 to 6 months after the equipment has been<br />

fully installed and checked. This short term repayment period for the equipment from the supplier is one of<br />

their main constraints especially for companies who lack working capital and have difficulty in obtaining<br />

loans. The field research conducted by the authors in November 2011 found that these companies have not<br />

been offered an extended credit period from any supplier. They have to apply for loans from local banks with<br />

high interest rates. Most loans lent to them are both short term loans (less than 12 months) and the amount<br />

allocated is far lower than the amount they requested. This constraint appears to be one of the reasons why<br />

Vietnamese fisheries processors could not purchase sophisticated processing equipment from European manufacturers<br />

on a large scale.<br />

Figure 2. Model of Supplier Credit Guarantee of the Danish ECA – EKF<br />

They only purchased a small part of the equipment needed from these manufactures and the rest of processing<br />

lines were locally made or imported from more affordable Asian manufacturers like China, Korea or<br />

Japan. This suggests that if buyers from an emerging market like Vietnam were offered an extended credit<br />

period, it might affect their investment decision which means that they would perhaps invest more sophisticated<br />

processing equipment on a larger scale. Some of the processors in Vietnam indicated that if they were<br />

granted a longer repayment period from the supplier and at reasonable cost they would consider to invest<br />

and modernize their processing lines more comprehensively. See figure 2 for the description of how Supplier<br />

Credit Guarantee works.<br />

An export loan is a lending scheme to help the exporter’s foreign buyer when this buyer is unable to secure<br />

credit facilities from banks for purchasing products and services from the exporter (see figure 3). In the<br />

case of EKF, the Danish Export Credit Agency, they would facilitate the export loan through a bank, and the<br />

loan is based on the bank’s lending terms. It depends on each individual ECA whether or not they offer the<br />

export loan product and how long the lending term will be. But this product is very important during financial<br />

crisis when banks are unable to provide loans to companies. The EKF offers export loans as a result of the<br />

crisis and application for an export loan from EKF can be made until end of 2015.<br />

19


Trung Quang Dinh, Hilmar Þór Hilmarsson<br />

WHAT ARE THE ECONOMIC JUSTIFICATIONS FOR THE EXISTENCE OF EXPORT CREDIT AGENCIES AND HOW CAN THEY FACILITATE CROSS BORDER TRADE...<br />

Figure 3. Model of Export Loan of the Danish ECA – EKF<br />

However, the costs associated and premium for this Export Loan scheme is not necessary cheaper than<br />

other traditional lending schemes because the export loan is granted jointly by a bank (usually the exporter’s<br />

bank) and an ECA to the foreign buyer on a commercial basis and market conditions. Export loan can be<br />

even more expensive but it also can be critically important in international trade especially during financial<br />

crisis time where many banks are unable to provide funds to companies. The next chapter will illustrate how<br />

this produce is applied with a case in Jordan.<br />

3. Cases. The application of ECAs’ risk mitigation instruments<br />

Continuous opening up of emerging market economies provides companies with many new opportunities<br />

but at the same time it involves international business risks. This chapter discusses some success stories<br />

of companies who used products of the Danish Export Credit Agency, EKF when engaging in cross border<br />

trade. These cases are quoted directly from cases published on the EKF’s website.<br />

3.1. Olam International Limited and the use of Buyer Credit Guarantee from Danish ECA – EKF – for a<br />

manufacturing facility in Vietnam (2009)<br />

Olam is a leading global supply chain manager and processor of agricultural products and food ingredients.<br />

With direct sourcing and processing in most major producing countries for various products, with the<br />

headquarters in Singapore, Olam has built a global leadership position in many businesses, including cocoa,<br />

coffee, cashew, sesame, rice, cotton and wood products. Olam operates an integrated supply chain for 20<br />

products in 65 countries, delivering these products to over 11,000 customers worldwide (Olam, 2011).<br />

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The Challenge<br />

In the year 2009, Olam was looking to invest in equipment for its new coffee manufacturing facility in<br />

Vietnam. Olam chose a Danish company namely GEA Process Engineering A/S as the supplier. Unfortunately,<br />

the global economic and financial crisis made it difficult for Olam to secure the financing it needed to<br />

buy the equipment. At the same time, Olam’s bank was reluctant to secure long term financing. “Owing to the<br />

lack of liquidity in the financial market in February 2009 it would in all probability have been impossible to<br />

secure financing with a repayment term beyond 2–3 years for Olam,” says Antero Ranta from Olam’s bank,<br />

ANZ Structured Asset and Export Finance, in Singapore<br />

The Process<br />

Thanks to long standing working relations between GEA and EKF, GEA proposed that EKF be involved<br />

in the process of procuring financing for Olam’s project in Vietnam. “I was convinced that EKF would be<br />

able to assist in putting the financing in place. For our part, it was all plain sailing, as, right from the start,<br />

our custo mer and ANZ were keen to take over and deal with EKF directly,” says Jesper Duckert, Project<br />

Finance Manager, GEA Process Engineering A/S. In order to implement the financing negotiations, EKF<br />

decided to send its representatives to Vietnam and had a meeting with representatives from Olam and ANZ<br />

Structured Asset. After the visit to Vietnam, EKF had better basis for assessing the actual credit risk entailed<br />

by the project.<br />

The Solution<br />

After the meeting and negotiation EKF came up with a detailed assessment of the project and was able<br />

to offer a buyer credit guarantee. This guarantee meant that EKF assumed a share of the risk of extending a<br />

loan to Olam, and therefore, ANZ could secure financing for Olam as they needed. “With an export credit<br />

guarantee from EKF we were able to offer Olam a loan with a repayment term of 8.5 years,” says Antero<br />

Ranta from ANZ Structured Asset and Export Finance in Singapore. “In spite of the financial crisis we were<br />

able to secure long-term financing for our activities on a growth market,” says Arun Sharma, Senior Vice<br />

President, Coffee Division, Olam (EKF, 2009a).<br />

3.2. A Jordanian company namely Modern Cement & Mining Company, and the use of Export Loan<br />

and Buyer Credit Guarantee from Danish ECA – EKF (period of credit: 2010 to 2017)<br />

The Challenge<br />

In July 2008 the Jordanian company Modern Cement & Mining Company chose a Danish company<br />

namely FLSmidth as an equipment supplier for its new cement plant in the south of Amman. The first deliveries<br />

were already paid by the Jordanian company but the main part of the order was to be financed by a<br />

local bank. However, due to the global economic and financial crisis, the bank turned down applications for<br />

new loans. This threatened the progress of the construction and the order of FLSmidth. FLSmidth decided to<br />

contact EKF in the spring of 2009 because FLSmidth had previously been assisted by EKF with guarantees<br />

for financing solutions.<br />

The Process<br />

EKF had meetings with a number of international and local banks who expressed their interest in taking<br />

on the risks of the project provided that EKF would guarantee most of the loans. Furthermore, through the<br />

export lending scheme EKF was able to offer a loan to the buyer of FLSmidth services. Then EKF quickly<br />

endorsed the project. “EKF’s endorsement was conditional to the approval of the risks and terms in the transaction,<br />

its environmental impact and the extent of the Danish eco nomic interest in the transaction – aspects<br />

which all needed further examina tion and subsequent negotiation with the parties involved” (EKF, 2010).<br />

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Trung Quang Dinh, Hilmar Þór Hilmarsson<br />

WHAT ARE THE ECONOMIC JUSTIFICATIONS FOR THE EXISTENCE OF EXPORT CREDIT AGENCIES AND HOW CAN THEY FACILITATE CROSS BORDER TRADE...<br />

The Solution<br />

Finally the solution came into place in May 2010. “Half of the FLSmidth contract was financed with<br />

equity from the owners of the cement plant while the other half was financed with loans. More than half of<br />

the debt financing came from the Danish export lending scheme administered by EKF, while the remainder<br />

was provided by a group of local banks” (EKF, 2010). HSBC London arranged the EKF financing. HSBC<br />

London is also acting as agent bank on behalf of EKF. Thanks to EKF’s loan and guarantee, the construction<br />

of the cement plant in Jordan could continue as planned. And the plant is expected to be ready for production<br />

start-up at the beginning of <strong>2012</strong> (EKF, 2010).<br />

3.3. Grain and seed exporter Nibulon Company in Ukraine used EKF’s Buyer Credit Guarantee to borrow<br />

money from a European Bank at a far lower interest rate than in Ukraine<br />

The Challenge<br />

In 2009, a Danish company, Cimbria Unigrain received the first of two large orders worth EUR 20 million<br />

from Nibulon, Ukraine’s largest grain and seed exporter and a high-growth company. This order consisted<br />

of eight silo facilities for storing, drying and loading grain and seed. And Nibulon uses this equipment<br />

to extend and standardize its storage and transportation facilities by the rivers of Ukraine and the Black Sea.<br />

However, the Ukrainian buyer’s constraint was that they had to borrow at a high interest rate in Ukraine to<br />

pay Cimbria Unigrain. And this might create uncertainty regarding the order from the Danish manufacturer.<br />

The Process<br />

Cimbria contacted EKF and EKF agreed to assess the viability of the export order and work on the financing<br />

options via a guarantee from EKF. “Even allowing for the premium payable to EKF, Nibulon is making<br />

a big saving,” says Sales Director Henning Roslev Bukh. He adds that Nibulon regards Cimbria Unigrain and<br />

EKF as important and regular business partners.<br />

The Solution<br />

Finally EKF offered a buyer credit guarantee to Nibulon. This meant that Nibulon was able to secure a<br />

loan from a Western European Bank at a far lower interest rate than in Ukraine. “Nibulon is very pleased that<br />

it was possible to arrange a Danish guarantee for this order. We might well have got the order anyway, as<br />

Nibulon has ordered from us for many years and is very satisfied with our products. Nibulon could perhaps<br />

have financed the purchase with equity, but it is often cheaper to borrow the money than to use equity, and<br />

equity is greatly needed in a growth-oriented company such as Nibulon,” says Henning Roslev Bukh. And<br />

in 2010. Nibulon made another order for eight silo facilities – and once again, EKF provided a guarantee for<br />

the buyer’s payments. Thanks to this order Cimbria Unigrain has hired 30 employees in 2010 (EKF, 2009b).<br />

4. Marel Food Systems expansion in Vietnam<br />

Marel Food Systems is one of the leading manufactures internationally in food processing equipment and<br />

solutions. Marel is headquartered in Iceland 11 and has production facilities for processing lines in fish, poultry,<br />

and meat in numbers of European countries, USA, Brazil and in Asia. Marel is ambitious to expand their<br />

business in emerging markets where food processing industry is becoming more important like for example<br />

11<br />

Iceland has an ECA called TRÚ. This agency has so far been inactive and has never processed a transaction. Since Marel<br />

Food Systems has production facilities in several countries the company can use the services of the ECAs in those countries.<br />

Iceland, like several small states, also has limited membership in international financial institutions (IFIs) and is not member<br />

of the regional development banks (see, for example, Hilmarsson, 2011). This limits the access of Icelandic companies to the<br />

risk mitigation instruments of IFIs. For more detail about the application of IFI risk mitigation instruments in emerging market<br />

economies see, for example Hilmarsson, <strong>2012</strong>.<br />

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in China, Thailand and Vietnam. However, the purchasing volume of buyers from these markets remains low<br />

especially in Vietnam. The research conducted by the authors in cooperation with Marel, mentioned earlier,<br />

among largest pangasius processors in Vietnam, found that Vietnamese buyers bought some limited number<br />

of equipment rather than investing in comprehensive processing lines. During in-depth interviews with<br />

4 of the largest Vietnamese processors, the authors were told that most of the equipment made by European<br />

manufacturers is very sophisticated and advanced, however, this equipment is too expensive for them to<br />

purchase on a large scale. Instead, they needed to select some equipment which is most important for them.<br />

The remaining equipment they bought from more affordable manufacturers from China, Korea or Japan and<br />

some other equipment is locally made. When asked, these processors said they were aware of the fact that<br />

having advanced equipment in their processing lines would enable them to export more of their products to<br />

high income markets like USA, Europe and Japan. The critical issue is lack of funding which prevents them<br />

from investing intensively. The issues here include low amount of loan allocation from local banks, limited<br />

availability and accessibility to long term loans especially in foreign currency like USD, high interest rates,<br />

short repayment period to the equipment suppliers etc.<br />

At the same time, the authors visited and interviewed some ECAs in Europe like EKF (Denmark), EKN<br />

(Sweden) and Atradius (Netherlands), and ECICS in Asia (Singapore). In response to the question what<br />

products offered by ECAs they thought would be most suitable for Marel and its buyers in Vietnam given<br />

the constraints mentioned above, these ECAs thought that two products should be suitable which are Buyer<br />

Credit Guarantee and Supplier Credit Guarantee. The recommended products of ECAs could help Marel<br />

achieve its goal which is to expand its business in Vietnam. However, the ECAs also said that in order to be<br />

supported by ECAs’ instruments, the Vietnamese buyers need to fulfill requirements in terms of being able<br />

to provide sufficient and transparent information about their companies, especially financial information,<br />

including audited annual reports. The readiness and good “home-work” of Vietnamese buyers will help the<br />

process of ECAs in assessing their creditworthiness and making decision on their request quicker. Most of<br />

the Vietnamese fisheries processors now are working with local banks both state owned and private, however,<br />

ECAs indicated that if foreign buyers work with international banks it will normally make the process<br />

faster because ECAs have more working experience with large international banks than local banks in a<br />

specific country.<br />

Conclusions<br />

ECAs have played an important role in cushioning the downturn in cross border trade during the current<br />

economic and financial crisis. The article discussed the role of ECAs in facilitating cross border trade to<br />

emerging markets as well as the economic rationale for the existence of such agencies.<br />

Continuous opening up of emerging market economies provides companies with many new opportunities<br />

but at the same time it involves international business risks. When companies engage in cross border trade<br />

they are likely to face higher risks than in domestic markets. These risks can be political and commercial<br />

risks and the level of risk is also different in different markets. In order to cover the existing demand and to<br />

promote the export of its home products, ECAs worldwide provide various risks mitigation instruments for<br />

cross border trade. Through the research done by the authors and the cases described in this article, we can<br />

see that there are real possibilities for companies to have risks covered thus enhance their business development<br />

especially when they tap into emerging markets.<br />

Among the key factors for success is the ability of ECAs to assess the creditworthiness of companies involved<br />

especially the foreign buyers. Therefore, in response to this issue, foreign buyers should provide full<br />

and transparent financial information to help the process move faster, including audited annual reports. Also,<br />

ECAs prefer working with international banks that they know and already have a business relationship with<br />

so it would be advantage for foreign buyers to seek loans from international banks such as ANZ and HSBC<br />

or international financial institutions such as the Asian Development Bank and the International Finance<br />

Corporation of the World Bank Group, etc. The products offered by ECAs show that the risks associated with<br />

23


Trung Quang Dinh, Hilmar Þór Hilmarsson<br />

WHAT ARE THE ECONOMIC JUSTIFICATIONS FOR THE EXISTENCE OF EXPORT CREDIT AGENCIES AND HOW CAN THEY FACILITATE CROSS BORDER TRADE...<br />

political and commercial risks in emerging markets can be managed, and the cases discussed in this article<br />

are tangible evidence of recent success during a global economic and financial crisis.<br />

References<br />

Ascari, R. (2007). Is Export Credit Agency a Misnomer? The ECA Response to a Changing World. Available at:<br />

http://www.sace.it/GruppoSACE/export/sites/default/download/wpsacen02.pdf (accessed on February 25, <strong>2012</strong>).<br />

Asmundson, I., Dorsey, T., Khachatryan, A., Niculcea, I., Saito, I. (2011). Trade and Trade Finance in the 2008-09 Financial<br />

Crisis. IMF Working Paper, WP/11/16, p. 1–65. Available at: http://www.imf.org/external/pubs/ft/wp/2011/<br />

wp1116.pdf (accessed on February 25, <strong>2012</strong>).<br />

EKF. (2009a). Case: Olam Buys Danish Equipment with Long-term Loan. Available at: http://www.ekf.dk/en/How-itworks/cases/Pages/GEA-Process-Engineering.aspx<br />

(accessed on November 14, 2011).<br />

EKF. (2009b). Case: Ukraine Orders Create Jobs in Thisted, Denmark. Available at: http://www.ekf.dk/en/How-it-works/cases/Pages/Cimbria.aspx<br />

(accessed on November 14, 2011).<br />

EKF. (2010). Case: EKF Secures Financing of Large FLSmidth Order to Jordan. Available at: http://www.ekf.dk/en/<br />

How-it-works/cases/Pages/FLSmidth.aspx (accessed on November 14, 2011).<br />

Finger, K. M., Schuknecht, L. (1999). Trade, Finance and Financial Crises. The World Trade Organization. Available at:<br />

http://www.wto.org/english/res_e/booksp_e/special_study_3_e.pdf (accessed on January 12, <strong>2012</strong>).<br />

Fitzgerald, B., Monson, T. (1989). Preferential Credit and Insurance as Means to Promote Exports. The World Bank<br />

Research Observer, Vol. 4(1), p. 89–114.<br />

Hilmarsson, H. Þ. (2011). Managing reform: How can the Baltic States as aid donors best share their transition experience<br />

with less advanced economies and what lessons can they learn from the international development programs<br />

of the Nordic countries? Review of International Comparative Management, Volume 12, Issue 4, October 2011,<br />

p. 682–695. Available at: http://www.rmci.ase.ro/no12vol4/06.pdf (accessed on February 14, <strong>2012</strong>).<br />

Hilmarsson, H. Þ. (<strong>2012</strong>). Small States and Large Private Sector Investments in Emerging Market Economies in Partnership<br />

with International Financial Institutions. In Innovation Systems in Small Catching-Up Economies: New<br />

Perspectives on Practice and Policy. Springer Book Series on Innovation, Technology and Knowledge Management,<br />

Vol. 15, Part 2, p. 139–158. DOI: 10.1007/978-1-4614-1548-0_8. Available at: http://www.springerlink.com/<br />

content/g822445l85313n03/ (accessed on February 14, <strong>2012</strong>).<br />

Luo, Y. (2009). Political Risk and Country Risk in International Business. The Oxford Handbook of International Business.<br />

Published to Oxford Handbooks Online: September 2009. doi:10.1093/oxfordhb/9780199234257.001.0001<br />

MIGA. (2009). World Investment and Political Risk. Available at: http://www.miga.org/documents/flagship09ebook.<br />

pdf (accessed on December 12, 2011).<br />

MIGA. (2010). World Investment and Political Risk. Available at: http://www.miga.org/documents/WIPR10ebook.pdf<br />

(accessed on December 12, 2011).<br />

OECD. (2003). Definition of commercial risk. Available at: http://stats.oecd.org/glossary/detail.asp?ID=5896 (access<br />

on October 15, 2011).<br />

OECD. (n.d). Coutry risk classification. Available at: http://www.oecd.org/document/49/0,2340,<br />

en_2649_34171_1901105_1_1_1_1,00.html (accessed on December 12, 2011).<br />

OECD. (n.d.). Export Credits, Official Export Credits Agencies. Available at: http://www.oecd.org/about/0,3347,<br />

en_2649_34169_1_1_1_1_1,00.html (accessed on February 25, <strong>2012</strong>).<br />

Olam. (2011). Annual Report. Available at: http://olamonline.com/resources#Annual Reports_2011 (accessed on December<br />

14, 2011).<br />

VASEP. (2011). Vietnam Association of Seafood Exporters and Producers. Official website: http://www.vasep.com.vn/<br />

(accessed on August 31, 2011).<br />

Yescombe, E. R. (2002). Principles of Project Finance. Academic Press, London, 343 p.<br />

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ekonominės eksporto kreditų agentūrų egzistavimo<br />

prielaidos, jŲ galiMYBĖS paskatinti užsienio prekybą<br />

su kylančiomis rinkos ekonomikomis<br />

Trung Quang Dinh, Hilmar Þór Hilmarsson<br />

Verslo ir mokslo mokykla, Akureyri <strong>universitetas</strong> (Islandija)<br />

Santrauka<br />

Eksporto kreditų agentūros (EKA) suvaidino svarbų vaidmenį švelninant finansų krizės padarinius užsienio<br />

prekybai. Šiame straipsnyje aptariamas EKA vaidmuo skatinant užsienio prekybą su kylančiomis rinkos<br />

ekonomikomis, aptariamos ekonominės tokių agentūrų egzistavimo prielaidos.<br />

Straipsnyje parodoma, kaip praktikoje taikomos EKA rizikos mažinimo priemonės: 1) pirkėjo kredito<br />

garantijos; 2) tiekėjo kredito garantijos; 3) eksporto paskolos. Pateikiama pavyzdžių, kaip organizacijos<br />

naudojosi EKA paslaugomis, pavyzdžiui, siekdamos geresnių sąlygų, tokių kaip ilgesni paskolų terminai ir/<br />

ar mažesnės palūkanos.<br />

PAGRINDINIAI ŽODŽIAI: užsienio prekyba, kylančios rinkos, finansų krizė, eksporto kredito agentūros<br />

(EKA), komercinė ir nekomercinė rizika, rizikos mažinimo instrumentai.<br />

JEL codes: F14, F21, G01, G24, G32<br />

25


Anna Belova<br />

International cooperation of border settlements in strategies for development of small and semi-medium cities: case-study...<br />

International cooperation of border settlements<br />

in strategies for development of small<br />

and semi-medium cities: case-study of Kaliningrad<br />

Region (Russian Federation)<br />

Anna Belova 1<br />

Immanuel Kant Baltic Federal University (Russia)<br />

Abstract<br />

The role of cross-border cooperation of Kaliningrad region’s of Russian Federation border municipalities in its development strategies<br />

are observed. Significance of cross-border cooperation of small and semi-medium cities for its socio-economic development is<br />

analysed. The main spheres of cooperation between small and semi-medium border settlements of Kaliningrad region, Poland and<br />

Lithuania have been defined. The theoretical base on cross-border cooperation (Russian and foreign researchers) was analysed, and<br />

five geographical methods were used on preparation the article.<br />

KEY WORDS: development strategy, cross-border cooperation, border settlements, small and semi-medium-sized cities, socio-economic<br />

development.<br />

JEL Codes: R120, R230, R500, R580, R590, O180, O190, F500, F590<br />

Introduction<br />

Kaliningad region of Russian Federation due to its geographical location has the exclave status for the<br />

country. And the cross-border cooperation of the Kaliningrad region with surrounding EU countries (Lithuania<br />

and Poland) plays significant role for socio-economic development of Kaliningrad region. It is important<br />

to mention that only Kaliningrad region is separated from Russian territory by other states. And the<br />

border regions of Russia consider the cross-border cooperation as one of the ways towards socio-economic<br />

development of the territory. Mostly small and semi-medium-sized cities are located along the borders of<br />

Russia, and its cooperation reflected in the development strategies of the border regions of the Russian Federation.<br />

Compared to other Russian peripheral territories, semi-medium sized cities of the Kaliningrad region<br />

actively participate in cross-border and transnational cooperation. All of them enjoy partnerships and twinning<br />

relationships with overseas neighbouring, and even with geographically remote cities. The strategies<br />

for socio-economic development of semi-medium sized cities of Kaliningrad region plays significant role for<br />

cross-border and trans-border cooperation for its development.<br />

The main aim of the article is to analyse the strategies for socio-economic development of semi-mediumsized<br />

cities of Kaliningrad region on issue of the cross-border cooperation and to define main sectors for<br />

cooperation of semi-medium sized cities of Kaliningrad region with border municipalities of Lithuania and<br />

Poland. Also it is the objective to analyse the role of the border cities of Kaliningrad region for the settlement<br />

system o the region.<br />

1 Anna Belova – Head of the European Union information center of the Immanuel Kant Baltic Federal University, Kaliningrad,<br />

scientific interests: social geography, international cooperation.<br />

E-mail: polyotkina@mail.ru<br />

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1. Research review<br />

There are many Russian (Soviet) scientists have dealt with settlement systems, region planning and role<br />

of the settlements in socio-economic development of the territory. Among Russian scientists in this sphere<br />

it is needed to pay attention to economic geographers as B. S. Khoreev, S. G. Smidovich, G. M. Lappo,<br />

D. G. Khodzhaev, G. M. Fedorov (Lappo, 1997; Fedorov, 2001; Pustovgarov, Fedorov, 2001) and others.<br />

Among foreign scientists – W. Crystaller and A. Lesh, H. Hotellinag, J. Tunen, W. Laundhart, A. Weber and<br />

others (Simagin, 2009).<br />

As soon as for border regions and territories, many scientists in their research work paid attention to<br />

border as the significant resource for improving the socio-economic situation in peripheral areas. There are<br />

such scientists as Russian (Soviet) geographers: P. Y. Baklanov, Y. N. Gladky, Y. M. Zverev, T. N. Chekalina,<br />

V. S. Korneevets, N. V. Kaledin, V. A. Kolosov, A. G. Manakov, B. B. Rodoman (Baklanov, Ganzej, 2004;<br />

Kaledin, Korneevets, Chekalina, 2008; Kolosov, Turovskij, 1998; Rodoman, 2002) and others; economists:<br />

O. V. Butorina, L. B. Vardomski, N. M. Mezhevich, N. Y. Oding (Mezhevich, 2002; Oding, Fedorov, 2009);<br />

politologs: I. N. Barygin, K. K. Khudoley, O. V. Plotnikova and others (Barygin, 2009; Plotnikova, 2005;<br />

Khudoley, Lanko, 2009).<br />

Significant role plays the research works of such foreign scientists as Е. Antola, Е. Buchhover, V. Goermar,<br />

P. Joenniemi, U. Kivikari, M. Lindstrоm, K. Lihuto, Т. Palmovsky, E. Spiriajevas, I. Samson, F. Tassinari,<br />

H. Timmermann, K. Wellmann, J. Zaleski (Rosas, Antola, 1995; Buchover, 1994; Kivikari, Lindstrom,<br />

Liuhto, 1998; Palmowski, 2004; Spiriajevas, 2004; Timmermann, 2001; Tassinari, 2004).<br />

As for the strategic planning for the regional development in boder regions and muniipalities, it is important<br />

to note such scientists as V. S. Bilchak, G. M. Fedorov, D. A. Bolotova, V. A. Lapina, V. Y. Liubovny,<br />

M. Y. Mahovej, N. M. Mezhevich, M. A. Nikolajeva, S. N. Yurkova (Bilchak, 2001; Fedorov, Zverev, Korneevets,<br />

2008; Mezhevich, 2009; Shirokov, Yurkova, 2004) and others.<br />

2. Methodology<br />

During preparation of the present research the following methods used in research of social and economic<br />

geography have been applied (Djakonov, 1996):<br />

• y bibliographical method (study of works of Russian (soviet) and foreign geographers on the present<br />

subject);<br />

• y comparative and geographical method (to reveal general tendencies of social and economic development<br />

of the small and semi-medium-sized border cities and other border settlements of Kaliningrad<br />

region and border areas of Lithuania and Poland, and to analysis the strategic documents of the border<br />

municipalities of Kaliningrad region);<br />

• y method of spontaneous study of populated places (to reveal problems of border small and semi-medium<br />

cities of the Kaliningrad region);<br />

• y method of analysis of statistic data (to compose tables of forms and types of the crosborder cooperation<br />

of the border small and semi-medium cities of the Kaliningrad region with the view of their<br />

further analysis);<br />

• y cartographical method (aiming at presentation the border settlements of the region and adjacent EU<br />

states).<br />

3. Research results<br />

<strong>Regional</strong> strategies and policies of semi-medium sized cities and their adjacent areas were elaborated<br />

with regard to the specific geographical situation of the Kaliningrad region and the experience of cross-border<br />

and transnational cooperation.<br />

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International cooperation of border settlements in strategies for development of small and semi-medium cities: case-study...<br />

The Medium and Long-term Strategy for Socio-economic Development of the Kaliningrad region links<br />

the prospects of regional development to three interrelated problems (Strategy of soc. econ. develop. of Kaliningrad<br />

region, 2007):<br />

1. Ensuring the Kaliningrad region’s effective integration into chief socio-economic processes currently<br />

in progress in the Baltic region, with priority given to industrial-technological issues, transport, cultural<br />

development and migration issues. It requires synchronization of regional development both<br />

with closest neighbours and with other Russian regions.<br />

2. Defining the role of the Kaliningrad region in achieving the strategic goals set on the Federal level<br />

viewed as an incentive for restructuring regional economies and for competitiveness enhancement.<br />

3. Defining the baseline scenario of the EU-Russia relations development and the role of the Kaliningrad<br />

region in its implementation. Among the options considered there are: a) Russia’s full membership in<br />

the EU; b) creation of a common market, including labour and capital markets, which suggests harmonization<br />

of Russian and European legislations; c) cooperation in several strategically significant<br />

areas (strategic partnership); e) maintenance of the status quo in the relationships.<br />

Current socio-economic processes in the Baltic macro-region are regarded as fundamental factors of the<br />

regional development strategy in the Kaliningrad region. Along with the formation of a common market<br />

of labour, capital and transport services; together with technological upgrading, production management<br />

improvement (especially outsourcing, including the redistribution of businesses from the countries of old<br />

Europe to Poland and the Baltic States), we are witnessing the reform of general and vocational education,<br />

aimed at the formation of a common European space of higher education in the context of Bologna Process<br />

(Russia included). On top of this, great importance is attached to changes in migration issues and to the transformation<br />

of urban environment into a more environmentally – and investment-friendly milieu, with cities<br />

functioning as Pan-Baltic business centres or tourism hubs and emerging transnational urban agglomerations<br />

(Copenhagen-Malmo, in the long run – Tallinn-Helsinki) (Kaledin, Korneevets, Chekalina, 2008).<br />

The Strategy emphasizes that “culture is becoming a factor of productivity growth and economic development,<br />

promoting an inflow of investments, mobile personnel, and information”. It is these processes that<br />

account for a large share of tourism in the Baltic macro-region. The Kaliningrad region is facing the challenge<br />

to form a single tourist and recreational space jointly with some Polish and Lithuanian regions, and<br />

to enhance cross-border and international cooperation with the countries whose history is closely connected<br />

with the history of the area (including France, Holland, Italy, Austria, and the Czech Republic).<br />

North-western Russian regions are also integrating into the spatial dimension of the Baltic region (Strategy<br />

of soc. econ. develop. of Kaliningrad region, 2007).<br />

An example of cross-border collaboration is set by the Baltijsk municipality. Baltijsk, whose role until<br />

recently was limited to servicing the naval base, is now embarking on the path of developing civilian infrastructure,<br />

promoting SMEs, using its tourist potential, etc. Prospects for the district’s advance are linked<br />

primarily to the development of port infrastructure and integration into the South Baltic Sea area transport<br />

system. The formation of the transport network in Baltijsk is remarkable for being part of the conversion<br />

process. The Ministry of Defence has already handed over two objects for civilian use (the third and fourth<br />

basins); two berths have been equipped for receiving ferries in Basin 3, and a ferry line has been launched<br />

with the itinerary Ust-Luga – St. Petersburg – Baltijsk. A railway terminal and a railway ferry service have<br />

been also launched, running Ust-Luga – Baltijsk – ports of Germany. A harbour station and a hydro-acoustic<br />

harbour are listed among prospective constructions.<br />

The District Administration is determined to promote cross-border cooperation and to integrate into the<br />

world economy. The city is actively involved in relations with neighbouring cities (Strategy of soc. econom.<br />

development of Baltijsk, 2008).<br />

Baltijsk’s participation in the network of international transport corridors implies, above all, attracting<br />

freight and passenger flows and investment, business development, solution of acute social issues (including<br />

employment of laid-off officers to the reserve) and prevention of environmental pollution. On the whole, it<br />

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will contribute to the prosperity of the Kaliningrad region, its socio-economic alignment with neighbouring<br />

countries and, ultimately, to the increase of living standards of its population.<br />

It is the expansion and modernization of the Baltijsk port complex that is bound to boost competitiveness<br />

of Kaliningrad ports. It is necessary to build partnership relations between Kaliningrad and Klaipeda ports to<br />

set the specialization areas and ensure competitiveness for the cross-border consortium.<br />

In the Baltijsk urban development strategy until 2015, cross-border issues are clearly set in the mission of<br />

the territory, stating that it is the Baltic sea gate of Russia and her outpost in the West; the key constituency<br />

in the development of the Kaliningrad region of the Russian Federation at the intersection of trade routes<br />

East-West, North-South; a centre for international cooperation, education, recreation, health improvement<br />

and tourism.<br />

What accounts for most of the municipality’s growth points is chiefly the function of servicing transit<br />

cargo and passenger flows, and simultaneous development of cross-border links with neighbouring regions,<br />

namely, Lithuania, Poland and Sweden (Strategy of soc. econom. development of Baltijsk, 2008).<br />

The main advantage of the urban district of Svetly is its location along the Kaliningrad sea canal – the<br />

major infrastructural component of the transport complex in the Kaliningrad region, opening up the shortest<br />

way to the Baltic Sea, provided with equipped mooring lines, and offering a wide choice of transport<br />

communications (water, rail-, motor- ways), as well as the availability of developed transport infrastructure<br />

and several sea terminals. Among the noteworthy strengths of the district, are a number of major infrastructural<br />

facilities of regional significance located on its territory (JSC “Lukoil-Kalinigradmorneft”, PLC<br />

“Commonwealth-Soya”, PLC “Optim”, etc.). A long-term cooperation with these enterprises is considered<br />

highly promising for the port. The district is also counting on benefits from the expansion of foreign economic<br />

relations and the growth of Russian exports. Another potential feature is vested in socio-economic<br />

cooperation with Kaliningrad, as well as with Russian and Polish settlements on the coast of the Vistula Bay<br />

(Strategy of soc. econom. development of Svetly, 2008).<br />

As is stated in the mission, the Baltijsk district aims to form a modern urban industrial centre with the<br />

dominating role of a complex, embracing industrial (manufacturing) and freight handling facilities. In its<br />

strategy the District is not focused on the search of its own niche, but rather on the qualitative development<br />

of already emerging areas of specialization (Strategy of soc. econom. development of Baltijsk, 2008).<br />

The urban districts of Svetly, as well as those of Baltijsk, Svetlogorsk, Guryevsk, Mamonovo, Bagrationovsk<br />

and the Zelenogradsky region (western part of the Kaliningrad region) in the long run could join the<br />

metropolitan area with its centre in the city of Kaliningrad.<br />

In its development strategy, the Sovetsk urban district indicates among its internal strengths the proximity<br />

to the border equipped with crossing points, accessible external resources and a well-developed versatile<br />

industrial infrastructure. The participation in the Euro region “Saule” and other international projects; the<br />

district’s tourist potential; its geographical location in the transport network both in the Kaliningrad region<br />

and prospective international corridors – these features add to the strengths of the district (Strategy of soc.<br />

econom. development of Sovetsk, 2009).<br />

The district’s external opportunities comprise: attraction of investments (including foreign ones) for the<br />

development of manufacturing, tourism, life-support systems and for implementing social programs; increasing<br />

its liaison function of the border and cross-border cooperation; location on the left bank of the River<br />

Neman, which is an international waterway; forwarding, warehousing, logistics and other services within<br />

servicing a newly built transportation corridor (Strategy of soc. econom. development of Sovetsk, 2009).<br />

The Strategy for the medium- and long-term socio-economic development of the Kaliningrad region<br />

stresses that it is desirable to consider the potential of creating a strong freight-cargo hub on the basis of the<br />

conurbation ‘Gusev – Cherniakhovsk’, with the further relocation of logistics, sorting and the administrative<br />

centres for freight and rail haul to the hub. This measure would partially ease Kaliningrad’s cargo transportation<br />

burden and thereby allow Kaliningrad to focus on specializations inherent in the capital city as a tourist<br />

and recreation centre, and a location of foreign and national businesses. This will also contribute to creating<br />

a more balanced spatial pattern of the Kaliningrad region, which now lacks the “second city” – the point<br />

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International cooperation of border settlements in strategies for development of small and semi-medium cities: case-study...<br />

of attraction for labour and production technologies (Strategy of soc.econ. develop. of Kaliningrad region,<br />

2007; (Programme of soc. economic development of Kaliningrad region, 2006).<br />

In the development strategy for the urban district of Cherniakhovsk, its international ties are regarded as<br />

one of the challenges whose solution is aimed at creating a favourable natural environment and at improving<br />

the quality of life (Strategy of soc. econom. development of Cherniakhovsk, 2009).<br />

As points of growth the municipality specifically addresses two economic clusters: a transportation and<br />

logistics centre and the East-European Centre of horse husbandry. The transportation and logistics centre is<br />

defined as a facility unit for processing goods and for traffic servicing, which includes transportation networks<br />

(railways, roads), facilities infrastructure (warehouses, terminals) and services infrastructure (temporary<br />

storage warehouses, customs office, hotels, catering businesses, service stations). Although the transport<br />

sector of the Cherniakhovsk urban district is already an economic cluster, additional investments are badly<br />

needed into the accompanying infrastructure, such as logistics companies and hotel service (Strategy of soc.<br />

econom. development of Cherniakhovsk, 2009).<br />

Gusev urban district also connects its prospects with the development of rail and road transport infrastructure<br />

and the Goldap-Gusev border crossing. Gusev is actively involved in cross-border cooperation<br />

projects under the neighbourhood programme including Lithuania, Poland, and the Kaliningrad region of<br />

Russia. The district is leading in a number of projects among municipalities, being engaged in attracting investments<br />

into processing industries (based on local resources) and agriculture. Currently, it is implementing<br />

the development of techno polis in partnership with I. Kant Baltic Federal University, and it also aims to<br />

develop cross-border cultural, historical and natural tourism. The municipality is actively working within the<br />

Euro region “Neman” (Programme for soc. econom. development of Gusev, 2009).<br />

Analysing the cross-border cooperation of border cities (small and semi-medium-sized) of Kaliningrad<br />

region, sustainable networks have been established with small and medium-sized cities of the border countries<br />

– Lithuania and Poland (Table 1).<br />

Table 1. Existing cross-border cooperation of the border small and semi-medium-sized cities of Kaliningrad region<br />

№ Border city of<br />

Kaliningrad region<br />

Cooperation border<br />

country<br />

Cooperation border city<br />

and sphere of cooperation<br />

1 Sovetsk Lithuania Panemune (transport and logistic, culture,<br />

tourism)<br />

Shilale (Culture)<br />

Pagėgiai (business, tourism, culture, youth<br />

policy, sport)<br />

Taurage (transport and logistic, business,<br />

culture, tourism, youth policy, sport,<br />

education)<br />

Plunge (common food production<br />

enterprise)<br />

2 Nesterov Lithuania Virbalis (culture, education)<br />

Kybartai (border crossing point, transport<br />

and logistic)<br />

Vilkaviškis (culture, entrepreneurship)<br />

3 Neman Lithuania Siauliai, Taurage (within euro region<br />

“Saule”, tourism, culture, environmental<br />

protection)<br />

Siauliai, Vilkaviškis, Kazlu Ruda,<br />

Kalvarija, Marijampole, Jurbarkas (within<br />

euroregion “Sheshupe”, environmental<br />

protection)<br />

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№ Border city of<br />

Kaliningrad region<br />

Cooperation border<br />

country<br />

Cooperation border city<br />

and sphere of cooperation<br />

4 Svetlyj Poland Svinoustje (tourism, environmental<br />

protection)<br />

Kalwarija Zebzhydovska (environmental<br />

protection, tourism)<br />

Novy Dwor Gdanski (culture, sport,<br />

education)<br />

Frombork (tourism, culture)<br />

Kentrzyn (culture, sport, education, social<br />

cooperation, environmental protection)<br />

Common Union of the coastal gminas<br />

of the Vistula lagoon (12 cities) for<br />

development of the marine yacht tourism<br />

5 Ozersk Poland Elk (agrotourism, culture,<br />

entrepreneurship)<br />

Ostroda (social sphere)<br />

Sopot (social sphere, tourism)<br />

6 Gusev Poland Goldap (culture, sports, social sphere,<br />

tourism, environmental protection)<br />

Pabjanice (culture, sport, social sphere)<br />

7 Baltijsk Poland Elblag (transport, tourism, social sphere,<br />

entrepreneurship)<br />

Krynica Morska (transport, tourism)<br />

Commun Union of the coastal gminas<br />

of the Vistula lagoon (12 cities) for<br />

development of the marine yacht tourism<br />

8 Mamonovo Poland Branevo (environmental protection,<br />

transport and logistic, social sphere)<br />

Prabuty (social support of the local<br />

inhabitants)<br />

Pish (culture, entrepreneurship, tourism)<br />

Penezhno (entrepreneurship, culture,<br />

historical and cultural heritage)<br />

Commun Union of the coastal gminas<br />

of the Vistula lagoon (12 cities) for<br />

development of the marine yacht tourism<br />

9 Bagrationovsk Poland Lidzbark (social sphere, education, culture,<br />

sport, youth policy, entrepreneurship,<br />

cooperation between non-governmental<br />

organisations)<br />

Korshe (culture, tourism)<br />

Bartoszyce (transport and logistic,<br />

entrepreneurship, culture, environmental<br />

protection, tourism)<br />

Ilawa (culture, social sphere,<br />

entrepreneurship)<br />

Sourse: Prepared by Author<br />

According to the spheres of cross-border cooperation of small and semi-medium sized cities with<br />

neighbouring border cities of Poland and Lithuania, culture and tourism are in leader position (Fig. 1).<br />

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Anna Belova<br />

International cooperation of border settlements in strategies for development of small and semi-medium cities: case-study...<br />

Figure 1. Cooperation spheres of the border cities of Kaliningrad region of RF, Lithuania and Poland<br />

Source: Prepared by Author<br />

According to the Fig.1, as it was mentioned above, culture and tourism are leaders of cooperation of the<br />

border cities. Also, social sphere, sport and entrepreneurship have significant role in cross-border cooperation.<br />

NGO cooperation is not well-developed, but thanks to euro regional cooperation and such cooperation<br />

tool as Cross-border cooperation Programme Lithuania-Poland-Russia 2007–2013, there are more and more<br />

NGO establishing and start to cooperate.<br />

Conclusions<br />

Every semi-medium sized town of the Kaliningrad region benefits from of its geographical location and<br />

economic situation. It is these benefits that predetermined the growth in the size of these towns compared to<br />

other municipal town of the region (excluding the city of Kaliningrad) and created the necessary prerequisites<br />

for their further dynamic development. These prerequisites can be realized under several conditions, if<br />

the Kaliningrad region (as it can be expected) starts to play a more important role in international economic<br />

relations of Russia, and if Russia’s economy continues its rapid development. Secondly, if industrial cooperation<br />

develops in the south-east of the Baltic Sea region, thus forming a single territorial Russian-Polish-<br />

Lithuanian economic system, called “Trehgradie” (Gdansk – Gdynia – Sopot – Kaliningrad – Klaipeda).<br />

Apart from it, a lot depends on the growth in the labour recourses of the Kaliningrad region as a result of<br />

the implementation of the programme of re-settlement of Russian citizens, who now live abroad, in the Kaliningrad<br />

region. Another condition is to be fulfilled – the development of transport infrastructure, including<br />

extensive development of the rail roads and highways, connecting the Kaliningrad region with other Russia<br />

regions and European countries. The ports of the Kaliningrad region are to increase their capacity.<br />

Baltijsk and Svetly, being Kaliningrad Avant posts, are parts of the Kaliningrad agglomeration and the<br />

Kaliningrad transport junction. The development of these two towns as satellites of Kaliningrad should be<br />

closely connected with the development of the whole agglomeration, its industrial and, to a greater extent,<br />

social infrastructure, as well as its rapid changes in labour recourses and the necessity to solve common environmental<br />

problems. Cross-border cooperation of these cities with border cities of neighbouring states is<br />

mostly connected with transport and logistic, and sports and social sphere.<br />

Cherniakhovsk and Gusev trend to create a single territorial system, developing as one whole. These<br />

towns could counterbalance further concentration of the industrial potential in the west of the Kaliningrad<br />

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region. From the point of view of the development of urban-rural partnership, Cherniakhovsk plays an important<br />

role in agro-industrial cooperation and providing services to the rural population in the south-east<br />

of the region. Cherniakhovsk, developing its integration with Gusev and forming a single territorial system,<br />

may become even more active in providing services to the neighbouring rural population.<br />

Sovetsk can use the advantages of its proximity to the border for further strengthening its economic ties<br />

with the neighbouring districts of Lithuania. While developing, Sovietsk may include Neman and Slavsk<br />

into the sphere of its influence, thus creating a small agglomeration in the north of the Kaliningrad region.<br />

As soon as Sovetsk is one of the biggest border-crossing point, which is significant not only for Kaliningrad<br />

region, but also for Russia, the transport and logistic are main cooperation sphere with neighbouring Lithuanian<br />

settlements. Other significant cooperation spheres’ are: entrepreneurship, social sphere, culture and<br />

tourism. Also Nesterov and Chernyshevskoje settlement of Kaliningrad region are cooperate with Lithuanian<br />

border settlements first of all as crossing-border points, and within different social spheres.<br />

The cross-border cooperation of small and semi-medium-sized cities of Kaliningrad region and border<br />

states – Lithuania and Poland strengthening from year to year. People-to-people contacts of the border<br />

settlements also rising up. This is possible due to cooperation tools such as euroregional cooperation and<br />

cooperation Programmes (CBC ENPI Lithuania-Poland-Russia 2007–2013, Baltic Sea Region Programme<br />

2007–2013 and South Baltic Programme), and also due to significant role of cross-border cooperation in<br />

development strategies of border cities and municipalities, as well as the Kaliningrad region as a whole.<br />

Cross-border cooperation of border cities of Kaliningrad region with Lithuanian and Polish ones is very<br />

important for regional socio-economic development. It allows experiencing exchange and to get and implement<br />

the best practices in different spheres, such as environmental protection, innovative industry, social<br />

sphere, education, etc.<br />

It is necessity improving the socio-economic situation of the border areas due to opening the small crossborder<br />

movement between Poland and Kaliningrad region.<br />

Further coordination of the development strategy of the Kaliningrad region and its municipalities with<br />

the development strategies of the neighbouring Baltic Sea region countries will definitely facilitate positive<br />

trends in the development of semi-medium sized towns and the Kaliningrad region as a whole.<br />

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Стратегия социально-экономического развития Калининградской области на средне- и долгосрочную<br />

перспективу. (2007). http://www2.gov39.ru/index.php?idpage=563<br />

Стратегия социально-экономического развития муниципального образования «Балтийский городской округ»<br />

на период до 2016 года. (2007). Калининград.<br />

Стратегия социально-экономического развития муниципального образования «Светловский городской округ»<br />

на период до 2016 года. (2008). Светлый.<br />

Стратегия социально-экономического развития муниципального образования «Советский городской округ» на<br />

период до 2016 года. (2009). Советск.<br />

Стратегия социально-экономического развития муниципального образования «Черняховский городской округ»<br />

на период до 2016 года. (2009). Черняховск.<br />

Федоров, Г. М. (2001). Население Калининградской области. Демографические условия обоснования<br />

Территориальной комплексной схемы градостроительного планирования развития территории<br />

Калининградской области и ее частей: Монография. Калининград: Изд-во КГУ, c. 24–39.<br />

Федоров, Г. М., Зверев, Ю. М., Корнеевец, В. С. (2008). Россия на Балтике: 1990–2007 годы. Калининград: Издво<br />

РГУ им. И. Канта, 224 с.<br />

Худолей, К. К., Ланко, Д. А. (2009). Санкт-Петербург в Балтийском регионе. Балтийский регион, Vol. 1, c. 64–76.<br />

Широков, А. Н., Юркова, С. Н. (2004). Федеральное законодательство России о местном самоуправлении.<br />

Москва, 78 с.<br />

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Tarptautinis pasienio gyvenviečių bendradarbiavimas<br />

mažų ir vidutinių miestų vystymo strategijose:<br />

Kaliningrado srities pavYzdys (Rusijos federacija)<br />

Anna Belova<br />

Emanuelio Kanto Baltijos federalinis <strong>universitetas</strong> (Rusija)<br />

Santrauka<br />

Kaliningrado regionas yra Rusijos Federacijos eksklavas, todėl pasienio bendradarbiavimas su jį supančiomis<br />

ES šalimis (Lietuva ir Lenkija) ypač svarbus socioekonominiam regiono vystymuisi. Kaliningrado<br />

regione yra devyni vidutiniai pasienio miestai, kurie, kaip ir kiekviena gyvenvietė, regione išnaudoja savo<br />

geografinės padėties privalumus.<br />

Baltijskas ir Svetly yra Kaliningrado aglomeracijos ir transporto mazgo dalis. Šių dviejų miestų vystymasis<br />

labai priklauso nuo visos aglomeracijos vystymosi tendencijų. Šių miestų bendradarbiavimas su kaimyninių<br />

valstybių pasienio miestais daugiausia susijęs su transportu, logistika, sportu ir socialiniais ryšiais.<br />

Černiachovskas ir Gusevas sudaro vieningą teritorinę sistemą ir vystosi kartu. Šie du miestai gali išlyginti<br />

šiuo metu pastebimą pramonės susitelkimą Kaliningrado regiono vakaruose. Černiachovskas vaidina svarbų<br />

vaidmenį plėtojant agropramoninį bendradarbiavimą ir teikiant paslaugas pietrytinei regiono daliai.<br />

Sovetskas gali pasinaudoti pasienio teikiamais privalumais ir toliau stiprinti ekonominius ryšius su kaimyniniais<br />

Lietuvos regionais. Besivystantis Sovetskas gali įtraukti Nemano ir Slavsko miestus į savo įtakos<br />

zoną, taip sukurdamas nedidelę aglomeraciją regiono šiaurėje. Transportas ir logistika yra pagrindinės bendradarbiavimo<br />

su kaimyniniais Lietuvos regionais sritys, kitos svarbios sritys yra verslas, socialinė sritis,<br />

kultūra ir turizmas.<br />

Kaliningrado regiono, Lietuvos ir Lenkijos pasienių bendradarbiavimas metams bėgant darosi vis aktyvesnis.<br />

Žmonių bendravimas pasienyje taip pat aktyvėja, tam labai padeda bendradarbiavimą skatinančios<br />

programos (tokios kaip CBC ENPI Lithuania-Poland-Russia 2007–2013, Baltic Sea Region Programme<br />

2007–2013, South Baltic Programme), pasienio miestų, savivaldybių ir regionų plėtros strategijos, kur pasienio<br />

bendradarbiavimui skiriamas didelis dėmesys. Pasienio bendradarbiavimas leidžia keistis patirtimi<br />

įvairiose srityse, tokiose kaip aplinkosauga, moderni pramonė, socialinė sritis, švietimas ir pan.<br />

Tolesnis Kaliningrado srities ir jos savivaldybių vystymo strategijų koordinavimas su kaimyninių Baltijos<br />

jūros regiono valstybių vystymo strategijomis, paskatins smulkių ir vidutinių miestų bei viso Kaliningrado<br />

regiono tolesnį vystymąsi.<br />

PAGRINDINIAI ŽODŽIAI: vystymo strategija, pasienio bendradarbiavimas, pasienio gyvenvietės, maži<br />

ir vidutiniai miestai, socioekonominis vystymasis.<br />

JEL klasifikacija: R120, R230, R500, R580, R590, O180, O190, F500, F590<br />

35


Jaroslav Dvorak<br />

SUSTAINABILITY OF EVALUATION FUNCTION IN LITHUANIAN PUBLIC ADMINISTRATION<br />

SUSTAINABILITY OF EVALUATION FUNCTION<br />

IN LITHUANIAN PUBLIC ADMINISTRATION<br />

Jaroslav Dvorak 1<br />

Klaipėda University (Lithuania)<br />

Abstract<br />

This article sets out to examine the public policy evaluation model, which is applied for evaluating public policy in Lithuania. The<br />

data was collected from the papers published by local researchers, official documents available at the ministries and agencies web<br />

sites and other printed materials. Qualitative data for this paper was taken from the series of individual interviews with public officials<br />

and evaluators (conducted 200–2010). The data was supplemented with quantitative data from the survey about the scope and<br />

significance of evaluation in Lithuania (conducted in 2010). It was found that monitoring system was weak designed and required<br />

significant reinvention. The reinvention of the monitoring system will built base for the future evaluation of the results. It is suggested<br />

that that the greatest demand for the effectiveness, efficiency and productivity in the government leads to the highest use of performance<br />

management and evaluation as a tool for decision-making.<br />

KEY WORDS: evaluation, program, monitoring, Lithuania.<br />

JEL codes: D730, D780, D790, H830, L380<br />

Introduction<br />

Evaluation of public policy has been applied in Lithuania only recently, and a certain impact of this tool<br />

is noted while administering the support of the EU Structural and Cohesion Funds. However, the information<br />

about evaluation has not been perfect yet. Evaluation is institutionalized in the Lithuanian administration<br />

system. An evaluator is a new social role, and, as we know from anthropology and sociology, rights, duties,<br />

expectations, etc. are typical for any role. In addition, the role of an evaluator is related to other roles,<br />

i.e. politicians, administrators or citizens. Rules of behaviour exist for any given pair of relationship or the<br />

norms and corresponding configurations of power; thus not only time, but also will is necessary to include<br />

evaluation into the agenda. In the process of evaluation consolidation, the evaluator has the right to ask specific<br />

questions and demand for certain information and charge the people to use evaluation results. While<br />

analyzing the development of the evaluation function, it is important to know how evaluation influence appears,<br />

mediates, is blocked or develops or, speaking instrumentally, how the influence of any evaluation may<br />

be increased. The research on policy evaluation, as well as many other retrospective instruments of public<br />

policy, faces the lack of data.<br />

The amount of data about the outcomes of public policy instruments, which was provided a decade ago,<br />

is significantly bigger in comparison to the information on public policy evaluation provided only several<br />

years ago. Apparently, the need to clarify how public policy evaluation is applied in the Lithuanian political<br />

and administrative environment exists. Of course, it is not necessary to wait for several decades for the<br />

information about the implementation of public policy evaluation in post-communist countries. The more<br />

1<br />

Jaroslav Dvorak – Klaipėda University, Department of Public Administration and Law, lect. dr., scientific interest: evidence<br />

based administration, public services delivery, evaluation of public policy.<br />

E-mail: jvd@takas.lt<br />

Tel.: +370 610 310 01<br />

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institutionalized evaluation is, the more difficult it will be to make changes while reconstructing the process<br />

of evaluation/the mechanism and compare with earlier stages of implementation.<br />

The aim of this paper to analyze and generalize the public policy evaluation model, which is applied for<br />

evaluating public policy in Lithuania.<br />

The configurative-idiographic method of case study was applied for the analysis of public policy evaluation<br />

in Lithuania. The application of this case study type allowed understanding the internal way of operation<br />

of the case and the fundamental characteristics of evaluation in Lithuania. The data for the analysis<br />

were collected using the conception of triangulation and using several sources: (i) document analysis (legal<br />

or administrative documents, protocols, reports and media reports); in-depth expert interview of direct contact<br />

and contact by telephone; (iii) quantitative questionnaire of public officials on the internet; (iv) content<br />

analysis of decision-making evaluation reports; (v) statistical analysis of the data; (vi) logical distribution<br />

and classification.<br />

1. Description of the concept of public policy evaluation<br />

The general definition of evaluation influences the formation of understanding the concept of public policy<br />

evaluation. Policy evaluation has a different meaning for different people and it can serve different purposes.<br />

Because there is no definition of evaluation which is accepted universally, every definition provided<br />

in the scientific literature is limited from one or another perspective because it is always possible to find the<br />

kinds of activities that are universally accepted as an evaluation but they are not comprised to the definition<br />

proposed by one or another author.<br />

First of all, it is possible to claim that evaluation is the systematic assessment of the worth or merit of some<br />

object. Evaluation is the systematic acquisition and assessment of information to provide useful feedback<br />

about some object (Trochim, 2006). As we can see from the provided definition, the concept of evaluation<br />

is intermingled with the assessment of worth and merits of a certain object. In the context of evaluation, a<br />

merit is understood as a correspondence to evaluation standards and specifications or, in other words, whether<br />

the assessment object performs something as well as it had to. If a programme has merits, it should serve<br />

the purpose to improve peoples’ welfare. In Dahler-Larsen’s (2007) opinion, different evaluation values<br />

and standards lead to different evaluations. Therefore, it is important for the evaluators to certify the value<br />

structure, according to which the evaluation conclusions will be made. There is an opinion that the concept<br />

of quality is the equivalent of a merit (Stufflebeam, Shinkfiled, 2007: 12).<br />

In turn, analyzing the concept of worth, it is possible to distinguish that even though the merits of the evaluation<br />

object may be evaluated very well, but its worth may be low. The benefit of public policy evaluation<br />

is measured by the validity of evidence, the reliability of evaluation for the state, politicians, administrators,<br />

citizens and other intended users of the results and the impact of evaluation information on public policy,<br />

programme action or programme results. Naturally, if the policy is valuable, the highest value has to be<br />

created. The main feature of worth is the exclusiveness of the object under evaluation, which determines its<br />

competitiveness against others.<br />

According to Widmer (2010), an evaluation is defined as a research-based service providing a systematic<br />

and transparent assessment of an object. Thus the term service underlines the fact that the evaluations are<br />

oriented towards a client (the government, the stakeholders) and are performed because of the public benefit,<br />

i.e. the services, the usage of which provides the collective benefit. However, it is necessary to add that<br />

the provision of evaluation services may influence the political environment; therefore, evaluation services<br />

may provide both advantages and disadvantages for the political environment. To be precise, the evaluation<br />

service may have not only output, but also a specific effect or impact on the environment. Thus it is possible<br />

to maintain that there is a specific relationship between the output of the evaluation service provision and the<br />

result (impact/effect). Irrespective of other factors, in order to evaluate the impact/effect of the evaluation<br />

service, a meta-evaluation is used, which helps to evaluate the efficiency and effectiveness of this service.<br />

Another important aspect included into Widmer’s definition, is the reference to transparency. Obviously,<br />

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Jaroslav Dvorak<br />

SUSTAINABILITY OF EVALUATION FUNCTION IN LITHUANIAN PUBLIC ADMINISTRATION<br />

the public interest demands that the evaluations would be directed to honesty, fairness, transparency and<br />

the evaluation of ethic behavior. Evaluations have to check the correspondence of the programmes to moral<br />

standards without any compromise (Stufflebeam, Shinkfiled, 2007: 14).<br />

As one can see from the provided definitions, the evaluations are performed in order to assess the merits<br />

and value of a certain object. Evaluation society has created its own vocabulary; therefore, the evaluation<br />

object is called an evaluand or an evaluandum. If the evaluation object is a person, it is suggested to call him/<br />

her an evaluee. The evaluator has to be sure about the definition of his/her evaluand. However, logically, it<br />

may be difficult to achieve this because different interest groups may have different opinions what is an evaluand<br />

or how it has to be described. The objects that can be evaluated comprise various activities. In many<br />

cases, the evaluation object influences the complexity and complication of the public policy evaluation process.<br />

As it is noted by Geva-May ir Thorngate (2003), programmes are an easier target for changes, as they<br />

can be easily evaluated, stopped or changed, while it is more difficult to change policies because they form<br />

the system of general approaches or the programme structure and the strategies of function. The changes also<br />

may occur before the beginning of evaluation, during it or after its finish.<br />

2. Values of the public interventions and budgetary process<br />

Lithuanian experience has parallels with other post-communist countries; there have not been deep discussions<br />

about the measure of public sector intervention. Summing this experience, Careja and Emmenegger<br />

(2009) note that the state was asked to provide support not only for those who lost jobs because of economy<br />

restructurization, but also for those who had to retire earlier or wanted to change qualification to meet the<br />

needs of the new competitive job market. The intervention scope has increased significantly because of the<br />

politicians’ will to approach to the model of the welfare state of old European Union members because it was<br />

aimed to finance many state functions (social security, health service, education and science, defense, economics,<br />

security of the society). However, incompatibility between these wills and possibilities has become<br />

apparent because of limited budget resources (Bivainis, 2005: 74; Kuodis, 2008: 103).<br />

In this context it is important to note that national policies are reactive and unmatched with strategic planning<br />

documents and other programmes; the government activities are not integrated to the system of strategic<br />

planning; therefore, no attention is paid to the achievement of medium and long-term aims, as current<br />

conjectural aims dominate. This means that decisions are usually made only then, when the government has<br />

already faced the problem and there is no time to suggest alternatives and analyze them because the decision<br />

has to be made quickly, while evidence-based government policy attempts to envisage future problems and<br />

foresee the transitional solution stages. According to Diskienė, Marčinskas and Vaškelis (2008), ‘only the<br />

thirteenth and fourteenth governments got a real possibility to relate their programmes with the Long-term<br />

Economic Development Strategy of Lithuania until 2015 and National Development Strategy.’ Apparently,<br />

the previously mentioned activity vectors are logical. Strategic thinking and decision – making culture could<br />

not be created in Lithuania, as well as the capacity to use the strategic analysis instruments (Smilga, Laurėnas,<br />

2005: 1; Diskienė, Marčinskas, Vaškelis, 2008: 28).<br />

Even though national budget expenses increased several times from 2002 to 2009 but important political<br />

debates took place in the input phase rather than because of the foreseen output and outcomes, which shows<br />

that the main struggle between the political parties exists because of the amount of resources allotted to the<br />

protected organizations and institutions rather than the citizens. These are listed in the table below. A wide<br />

range of beneficiaries (companies and individuals) have started to use various tax concessions, which were<br />

invented in the input phase and unchecked by ex-ante evaluation. Inapprehension of object concessions,<br />

planning of intervention and evaluation caused legal premises in the change of concession object, which was<br />

used by businessmen and residents. However, the implementation of taxation policy was ineffective because<br />

there was no operative reaction towards the changes of concession object (Kuodis, 2008: 103). Mortgage<br />

concessions preconditioned the rise of realty price bubble, the explosion of which became the beginning of<br />

the economical and financial crisis (Kuodis, 2008: 103).<br />

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As the table 1 shows, the number of budget programmes constantly increased in Lithuania in 2000–2007,<br />

and only in 2008 the number of programmes decreased to 682 programmes, in 2009 the number of budget<br />

programmes reduced to 596 and in 2010 till 502. But still there are hundreds of programmes in Lithuania,<br />

which have various priorities, initiatives, financial resources, and criteria for choosing projects and different<br />

schedules for their implementation. Besides, the programmes are oriented towards spending rather than aiming<br />

at a specific development level.<br />

Table 1. The amount of budget programmes and dynamic of expenditures 2000–2010 year<br />

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010<br />

The amount of budget<br />

programmes<br />

515 438 533 623 653 676 672 709 682 596 502<br />

National budget<br />

expedintures, billion, Litas<br />

(together with EU funds)<br />

6,7 7,4 10,1 10,1 13,8 15,7 18,8 20,7 26,6 26,9 29,3<br />

The increase of programme number may be explained by factors distinguished by De Leon (1987), which<br />

are the following: dynamic conservatism and coalitions of programme anti-termination. In the case of dynamic<br />

conservatism, programme administrators had to terminate the programmes after achieving their aims;<br />

however, new aims were set and legitimated, which caused continuation of the programmes. Meanwhile,<br />

anti-termination coalitions were prevalent when financing in a certain area or provision of public goods were<br />

aimed to be decreased, therefore, the Government tended to continue the activities of the programmes that<br />

had already terminated. When the new education reform (2009) started, we see that the government seeks to<br />

change the old model of higher education financing; however, opponent coalitions formed immediately, the<br />

aims of which are to resist the implementation of the new model.<br />

A big number of programmes in Lithuania require additional human and financial resources. These are<br />

transaction costs of budget programmes, which are often invisible, but they exist. Transaction costs decrease<br />

programme efficiency and the programme itself has less resources. It is also emphasized that it is difficult to<br />

plan, require accountability, perform state audit and evaluate. Apparently, the number of programmes should<br />

be adequate to the strategic aims of the institutions. A project of the budget is not usually based on the aims<br />

of budget programmes but on the needs of appropriation managers. Programme providers and evaluators are<br />

the same subjects who implement them (National Audit Office, 2007: 16).<br />

The programmes are prepared without clearly distinguishing activity areas and deciding on the optimal<br />

number of programmes necessary to reach one aim; the principles of proportion of programme scope are<br />

not obeyed. It is noted that the programme aim often specifies a process rather than a result. It happens that<br />

the programme aim does not have a logical connection with the aim of the strategy, and the most common<br />

problem is that the need for unreal financing is provided (KTU Savivaldos mokymo centras, 2008). It is also<br />

possible to state that the programme management system is unstable because of often changes in the rules, as<br />

well as new programmes are created, which partly double the already existing programmes, and this restricts<br />

effective and efficient usage of programme resources.<br />

3. Reinventing the monitoring system<br />

In Lithuanian, in different areas of public policy, monitoring rules and requirements were approved by<br />

orders of the ministers or other legal acts after accessing the European Union (Gudelis, 2009: 93). Sector<br />

ministries collect quite a big amount of perfomance information; however, data quality is of an average level.<br />

Municipalities are also involved into the process of collection and presentation the monitoring data, thus the<br />

burden of data collection went to the street – level bureaucracy, who is already over tasked and who rarely get<br />

some feedbacks how the data are used in the further decision making or if it is used at all. This influences data<br />

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SUSTAINABILITY OF EVALUATION FUNCTION IN LITHUANIAN PUBLIC ADMINISTRATION<br />

quality because lower level public servants are not willing to do routine tasks, that possibly will not make<br />

any benefit for their work. As there is a big number of uncoordinated monitoring systems and a centralized<br />

strategic planning system, it is necessary to create a national integrated monitoring system.<br />

Figure 1. Monitoring cycle and existing issues<br />

In the monitoring system being analyzed, one can see the obstacles prevalent in different stages of monitoring<br />

cycle (Figure 1). Insufficient regulation of the monitoring process and weak quality of evaluation<br />

criteria are faced in the preparatory stage of monitoring (Lithuanian Government, 2009: 4). According to<br />

the conception, it is necessary to regulate monitoring in order to ensure the quality of evaluation criteria<br />

because the documents of institutions do not define monitoring implementation of activity and the processes<br />

of document analysis, as well as personal employees’ responsibility for achieving the aims and objectives<br />

(Lithuanian Government, 2009: 4). On the one hand, the appearance of such regulation, which provides a<br />

mandate for monitoring, may be an impetus, legitimizing monitoring in Lithuania, where the necessity of<br />

a legal instrument is a condition for each government reform. On the other hand, the regulation would not<br />

guarantee that efforts will be put to create a monitoring system.<br />

It was found out that in the preparatory stage of monitoring, only one fourth of institutions have methodical<br />

explanations, where the methodology for counting criteria importance would be provided (Lithuanian<br />

Government, 2009: 4). Nowadays, the public administration institutions have to think of the criteria themselves,<br />

as there are no methodologies or rule how to do that. While formulating the criteria, there is a lack of<br />

leadership and participation of highest-level authorities and politicians. The criteria are mainly formulated<br />

by the responsible officials, who lack knowledge and experience (Lithuanian Government, 2009: 4). Annual<br />

monitoring plans are not formed in the institutions or departments responsible for monitoring. The activities<br />

are fragmented, and sometimes they are influenced by the European Union orders, which may be evaluated<br />

positively, as it is probable that the good practice will be used for learning purposes.<br />

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In the implementation stage of monitoring, a superficial analysis is sometimes made while evaluating<br />

the degree of criteria achievement. In the strategic documents, the institutions do not formulate logical programme<br />

models or theories of change, therefore, the reasons for not achieving the criteria are rarely provided<br />

(Lithuanian Government, 2009: 5). According to the public servant,<br />

While making an audit, logical nonsense’s are often noticeable. For instance, there is a programme and its<br />

evaluation criteria. Evaluating the achievement of criteria, it seems that they are achieved in 200 per cent, while<br />

evaluating in terms of money; it is noticeable that a part from the subsidies of this programme is ‘moved’ to another<br />

programme, i.e. almost a half of the programme value. Then we express a lot of pretensions about the evaluation<br />

criteria and that the achieved results of the programme are not taken into consideration while providing financing for<br />

the next year. It is also clear that evaluation criteria are the main problem.<br />

This example expresses the performance paradox (Van Thiel, Leeuw, 2002: 267) very clearly, which is not<br />

foreseen, because public servants attempt to increase the level of criteria achievement to an unbelievable degree.<br />

This happens because of lack of analysis of expenses usage and it is not aimed at using monitoring information<br />

for making decisions. The ministries hardly use monitoring information preparing budgets or accounting for the<br />

usage of expenses or they use this information for choice (Lithuanian Government, 2009: 5).<br />

The research, ordered by the Ministry of the Interior (2009), analyses the introduction of performance management<br />

characteristics in all ministries in Lithuania. The analysis of the data about monitoring and evaluation<br />

shows that the level of introduction depends on the definition of monitoring and evaluation at the ministries.<br />

It is seen that monitoring and evaluation are introduced the best in the ministries that dispose only 21 % of the<br />

budget resources (Ministry of Education and Science, Ministry of Transport and Communication, Ministry of<br />

Energy, Ministry of Foreign Affairs) (Table 2). Monitoring and evaluation are introduced by 100 % by the by<br />

the customer of the research, the Ministry of the Interior. This may also be treated as an unintended consequence<br />

(Van Thiel, Leeuw, 2002: 267) of performance measurement because the ministries think of the criteria<br />

applicable to themselves in order to correspond to them. This way they can use the information and attempt to<br />

manipulate the evaluations, which does not correspond to the logic of organizational education. On the contrary,<br />

the introduction of monitoring and evaluation is bad in the ministries that dispose 67 % of the budget resources.<br />

According to the features of monitoring and evaluation distinguished in the research, the Ministry of Finance<br />

has neither monitoring, nor evaluation. Both elements are very poorly introduced in the Ministry of Agriculture<br />

which has a department of national programmes monitoring and evaluation (30 %).<br />

In the Ministry of Social Security and Labour, the capacities of monitoring and evaluation were trained<br />

and developed while implementing a project of the World Bank. The project was pursued for five years; the<br />

civil servants participated in the educational programme that lasted for three years, also a permanent annual<br />

preparation of social reports was initiated. However, according the mentioned research, there is no monitoring<br />

in this ministry as well and evaluation is introduced only in 15 %. In the monitoring conception, the lack<br />

of leadership was mentioned while defining criteria; however, it can be seen that the Ministry of the Interior<br />

takes the role of leadership and attempts to show which ministry has the management system introduced the<br />

best but this is done grounding on the criteria that do not correspond to the actual situation of the ministries.<br />

In the final monitoring stage, the following problems are possible: monitoring information is used for<br />

accounting rather than for management improvement; monitoring information is usually used preparing reports,<br />

but it is not aimed at improving internal processes of the institution. It is emphasized in the conception<br />

that prepared reports are poor quality and they lack transparency because the data sources are not always<br />

revealed, the benefit for the society is explained insufficiently, the reaction towards the results and activity<br />

outcomes is not shown (Lithuanian Government, 2009: 5–6). In our opinion, this is done purposefully because<br />

if the sources are not provided, an external analyst or evaluator will not be able to perform a metaevaluation<br />

of the prepared report.<br />

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SUSTAINABILITY OF EVALUATION FUNCTION IN LITHUANIAN PUBLIC ADMINISTRATION<br />

Table 2. Introductions of monitoring and evaluation in the ministries (Prepared according Ministry of Interior 2009)<br />

Ministry<br />

State expenditures<br />

in the ministry,<br />

percentage<br />

Quantitative<br />

assessment of<br />

monitoring,<br />

percentage*<br />

Quantitative<br />

assessment of<br />

evaluation,<br />

percentage*<br />

Ministry of Finance 32 0 0<br />

Ministry of Agriculture 14 30 30<br />

Ministry of Social Security and Labour 14 0 15<br />

Ministry of Economy 7 60 40<br />

Ministry of Education and Science 7 100 70<br />

Ministry of Transport and Communication 7 100 25<br />

Ministry of National Defence 5 0 70<br />

Ministry of Interior 4 100 100<br />

Ministry of Health 2 30 70<br />

Ministry of Energy 2 100 85<br />

Ministry of Environment 1 60 85<br />

Ministry of Culture 1 60 100<br />

Ministry of Foreign Affairs 1 100 100<br />

Ministry of Justice 0 60 40<br />

* – horizontal line (good), if the proper weight of indicators equal 80% and more; grey colour (satisfactory) –<br />

if the proper weight of indicators more than 59, but less than 80 %; Down diagonal line(poor), if the proper weight<br />

of indicators 50 % inclusively.<br />

4. Managing evaluation function<br />

Coordination of evaluation function. National audit office, as an active supervisor of programme implementation,<br />

enumerated the absence of appropriate evaluation system as one of the problems, i.e. the<br />

evaluations for financing the programmes of Lithuanian public sector institutions lack qualitative evaluation<br />

criteria. The respondent confirmed this:<br />

In the national level, we started creating evaluation system, first requirements appeared in the legal acts to perform<br />

evaluation, but the system itself is still not created, as there no evaluation skills or methodology, and conclusions are<br />

still not used in decision making, i.e. refusing budget programmes or continuing them.<br />

The overall impression from the literature review was that the majority of the researchers were discouraged<br />

and skeptical that Lithuania does not have an institution responsible for the coordination of budget programmes<br />

evaluation and monitoring, while the reports are only started to be integrated into further planning.<br />

According to Vilpišauskas (2007), this was influenced by the lack of evaluation capacity, political and institutional<br />

motivators. The reform is not finished in the central level of public administration and even though<br />

the number of qualified human resources, being able to implement projects according to the requirements of<br />

the changing environment, is increasing, there is still lack of them. One should admit that the first evaluation<br />

plan should be prepared at <strong>2012</strong>, however it isn’t publicly available yet, and that causes the fact that there is<br />

no budget to hire external evaluators. The evaluation methodology was approved by the Ministry of Finance,<br />

however Lithuanian evaluation community as main stakeholder in evaluation process wasn’t involved in the<br />

disputes about the content of methodology.<br />

Evaluation capacity. Programme evaluation is fragmented, even though the Government order for the<br />

evaluation of budget programme implementation, which existed until 2007, prescribed that the ministers,<br />

heads of Government institutions have to provide programme implementation reports and evaluation of aims<br />

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fulfillment according to evaluation criteria so that the evaluation results would be discussed in the Strategic<br />

Planning Committee and the Government. In addition, the requirement to collect information did not appear<br />

in the programme management mechanism to enable it to be comparable with other projects, programmes<br />

and to be meaningfully used for analysis and education.<br />

Only two ministries (Ministry of Finance, Ministry of Agriculture) have evaluation departments, while<br />

such skills have not been developed in other ministries and municipalities at all, thus there is a gap in this<br />

area and, consequently, the skills of report evaluation are poorly developed. In Lithuania, a more significant<br />

part of evaluation is focused on resources rather than outcomes and administrational processes rather than<br />

economical and social impacts. When programme implementation problems appeared, institutionalization of<br />

evaluation system started. In the present situation, there are no appropriate and developed procedures how to<br />

initiate, implement and use evaluations in the process of public policy. The hierarchy of central bureaucracy<br />

is dominated by lawyers, for whom evaluation is an unknown exercise. According to the respondent,<br />

In the institutions, which had the departments of statutory officials for a long time, the realization<br />

of evaluation function faces quite a bureaucratized administration culture.<br />

One of the qualities of Lithuanian administration culture is that departments are subordinate to the Ministries<br />

rather than the Government. The contractual research is provided to the ministry but not to the Prime<br />

Minister’s Office, which impedes the diffusion of knowledge in the public management system. On the other<br />

hand, the Prime Minister’s Office may press the departments of the ministries, especially if it has a strong<br />

support from the Prime Minister; however, evaluation performance and usage is fragmented in Lithuania.<br />

Political parties impede the professionalization of bureaucracy. Being weak, political parties attempt<br />

to weaken a potential competitor (Dvorak, 2008: 101). It should also be noted that the existing tradition<br />

of administration in Lithuania and administrative law contributed quite a lot to the evaluation of the civil<br />

servants for the legitimization of their activities rather than their results. To be precise, first the procedures<br />

appeared but nobody thought about the outcomes of public interventions. The Lithuanian public service was<br />

politicized for a long time after regaining the independence, and only after adopting the new public service<br />

law, politicization significantly decreased. Therefore, qualificational maturation of Lithuanian bureaucracy<br />

was significantly late and even though unqualified bureaucracy managed to compete with partocracy (Laurėnas,<br />

2001: 221), it still remained responsible for routine provision of public services and has not become an<br />

expert of the prestigious evaluation function. Naturally, the ability to compete is influenced by the fact that<br />

the bureaucracy communicates with clients and interest groups much more often than politicians; therefore,<br />

it has more information what is appropriate in politics.<br />

In the survey, it was asked what role is played by evaluation in the process of formation national budget<br />

and implementing it (figure 3). The biggest part of the respondents (34 per cent) emphasized that the role of<br />

evaluation is not very important, while 32 per cent of the respondents think that it is important, and 18 per<br />

cent of the respondents claim that the role of evaluation is very important. Also, 8 per cent noted that the<br />

role of evaluation in making national budget and implementing it is not important and the same number of<br />

respondents said that they do not know.<br />

The same question was provided to some respondents of the interview. Respondents believe that, it is<br />

possible to maintain that in the present situation, the change from the subsystem of evaluation of the EU<br />

Structural funds to the subsystem of making and implementation of national budget. In this subsystem, the<br />

clear evaluation function is little developed because the budget making process is of political nature. Public<br />

servants avoid performing an in-depth interim evaluation while making the budget because they may experience<br />

political pressure. For this purpose, there is a possibility to avoid clash with politicians. The Ministry<br />

of Finance does not perform regulatory impact assessment while preparing a ruling about the distribution of<br />

subsidies according to the programmes confirmed by the budget of the Lithuanian Republic for the year ‘N’<br />

because it is claimed that it is not a normative act but a task of technical character, for which a regulatory<br />

impact assessment note is not necessary (LR Finansų Ministerija, 2010). In principle, the National audit<br />

43


Jaroslav Dvorak<br />

SUSTAINABILITY OF EVALUATION FUNCTION IN LITHUANIAN PUBLIC ADMINISTRATION<br />

office provides its position in this stage; however, it depends on Seimas (Lithuanian Parliament) whether its<br />

remarks and recommendations would be taken into consideration and how it manages to use the additional<br />

value of such evaluation. The situation of programme evaluation has not changed significantly when provisions<br />

about the possibilities to review budget programme appeared in the strategic planning methodology, as<br />

a systematic review and evaluation is performed by a small number of institutions.<br />

Figure 2. Role of evaluation in the budgetary process of Lithuania<br />

Conclusions<br />

After the analysis of public intervention values and the functioning of the budget process, a conclusion<br />

can be made: Lithuania does not learn from earlier lessons. Imitating the Western experience and forming<br />

pre-conditions for the unmeasured interventions, the point of view had to change in the new situation of the<br />

crisis; however, while allotting money, nobody mentions or promises that such interventions will be evaluated.<br />

The evaluators do not dare to tell the society that interventions have to be measured and evaluated. The<br />

present political regime sends signals to the international business and policy community that “something is<br />

being done” and it is invested into evidence-based symbols of politics. It is wrong to think that symbol politics<br />

does not have consequences. There is some basis to claim that the evaluation function is scarcely developed<br />

in the formation and implementation of national budget, the decision impact process is not performed,<br />

even though the budget is confirmed by a different law every year and it is also comprised from strategic<br />

elements. From this point of view, the budget is the basis for the Government programme or the coalition<br />

platform. Apparently, the budget process has not become a learning process.<br />

The theory teaches that monitoring requires methodological accuracy; however, in Lithuania many uncoordinated<br />

systems of monitoring and evaluation are legalized, which require an integrated monitoring<br />

and evaluation strategy. In the monitoring cycle, the existing problems show the consequences of the lack<br />

of monitoring coordination and planning: insufficient regulation of the monitoring process; poor quality of<br />

evaluation criteria; superficial data analysis; undeveloped analysis of monitoring data; unused monitoring information<br />

in order to improve management; poor quality of activity reports. The results of the research show<br />

that the introduction of monitoring and evaluation into the ministries depends on their definition criteria.<br />

The meta-analysis of another research forms the pre-conditions to maintain that the unforeseen paradoxes<br />

of activity measurement appear in Lithuania when the ministries think of the criteria that correspond to<br />

them with the aim to have a leading position in the activity management area. Unfortunately, the evaluators<br />

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do not object against such activities while carrying out such investigation. Besides, there is no programme<br />

evaluation coordinator, even though several reorientations to the performance of coordination and strategic<br />

planning functions are performed in the office of the Prime Minister. Political parties inhibit the creation of<br />

evaluation competencies for a long time: as they are weak, they attempt to weaken their potential rival, i.e.<br />

state office.<br />

References<br />

Bivainis, J. (2005). Lietuvos valstybės išlaidų masto ir struktūros lyginamieji vertinimai. Ūkio technologinis ir ekonominis<br />

vystymasis, Nr. 11 (2), p. 71–77.<br />

Careja, R., Emmenegger, P. (2009). The Politics of Public Spending in Post-Communist Countries. East European<br />

Politics & Societies, Vol. 23, No. 2, p. 165–184.<br />

Dahler-Larsen, P. (2007). Evaluation and Public Management. In: E. Ferlie, E. Laurence Lynn jr., Pollitt Chr. (ed.) The<br />

Oxford handbook of public management. Oxford: University Press.<br />

De Leon, P. (1987). Policy termination as a political phenomenon. In: D. J. Palumbo (ed.). The politics of program<br />

evaluation. Sage: Newbury Park, CA.<br />

Diskienė, D., Marčinskas, A., Vaškelis, V. (2008). Valstybės strateginio planavimo subjekto dilema. Ekonomika, No. 81,<br />

p. 26–35.<br />

Dvorak, J. (2008). A Theoretical Interpretation of Policy Evaluation in the Context of Lithuanian Public Sector Reform.<br />

Baltic Journal of Law & Politics, Vol. 1, No. 1, p. 95–110.<br />

Geva-May, I., Thorngate, W. (2003). Reducing Anxiety and Resistance in Policy and Programme Evaluations: A Socio-<br />

Psychological Analysis. Evaluation, Vol. 9, No. 2, p. 205–227.<br />

Gudelis, D. (2009). Lietuvos savivaldybių veiklos matavimo būklės vertinimas. Viešoji politika ir administravimas,<br />

No. 29, p. 91–98.<br />

KTU Savivaldos mokymo centras. (2008). Strateginio veiklos planavimo ir programinio biudžeto sudarymo vadovas<br />

Lietuvos savivaldybėms. Kaunas: Technologija.<br />

Kuodis, R. (2008). Lietuvos ekonomikos transformacija 1990–2008 metais: etapai ir pagrindinės ekonominės politikos<br />

klaidos. Pinigų studijos, Nr. 2, p. 97–105.<br />

Laurėnas, V. (2001). Normalios politikos genezės atvejis. Klaipėda: Klaipėdos universiteto leidykla.<br />

National Audit Office of Lithuania. (2007). Programme budget system. Performance audit report, No. VA-60-1P-1.<br />

Website: http://www.vkontrole.lt/naujienos_pranesimas.php?260<br />

Ministry of Interior. (2009). ŽIPVP 4 prioriteto 2 uždavinio rodiklio Valstybės išlaidų, kurias apima veiklos valdymo<br />

sistemos visose 13 ministerijų, dalis (procentais) dydžio nustatymo tyrimas. Website: http://www.vakokybe.lt/<br />

Nakrošis, V. (2008). Strateginis valdymas Lietuvoje: Ar turime rezultatų vyriausybę? Vilnius: VU TSPMI.<br />

Smilga, E., Laurėnas, V. (2005). Strateginio efekto problemos Lietuvoje. Tiltai, Nr. 4, p. 1–9.<br />

Stufflebeam, D. L.,Shinkfield, A. J. (2007). Evaluation Theory, Models and Applications. San Francisco: Jossey-Bass.<br />

Trochim, W. M. K. (2006). Introduction of Evaluation. Research Methods Knowledge Base. Website: http://www.socialresearchmethods.net/kb/intreval.php<br />

Van Thiel, S., Leeuw, F. L. (2002). The Perfomance Paradox in the Public Sector. Public Perfomance & Management<br />

Review, Vol. 25, No. 3, p. 267–281.<br />

Vilpišauskas, R. (2007). Programinio biudžeto svarba Lietuvos finansų sistemai. Website: http://www.lrinka.lt/Pranesim/Ramunas%20Vilpisauskas_LR%20Prezidentura.pdf<br />

Vilpišauskas, R., Nakrošis, V. (2005). Ko verta politika? Vilnius: Eugrimas.<br />

Widmer, T. (2010). Evaluation and Sustainability: Immersion or Distortion? Conference: Sustainable Develompment<br />

Evaluations in Europe, Brussels, November 17–19, 2010.<br />

45


Jaroslav Dvorak<br />

SUSTAINABILITY OF EVALUATION FUNCTION IN LITHUANIAN PUBLIC ADMINISTRATION<br />

VERTINIMO FUNKCIJOS TVARUMAS LIETUVOS VIEŠAJAME<br />

ADMINISTRAVIME<br />

Jaroslav Dvorak<br />

Klaipėdos <strong>universitetas</strong> (Lietuva)<br />

Santrauka<br />

Viešosios politikos vertinimas neseniai pradėtas taikyti Lietuvoje ir tam tikra jo įtaka jau pastebima<br />

administruojant ES Struktūrinių ir Sanglaudos fondų paramą. Tačiau informacija apie vertinimą kol kas<br />

netobula. Vertinimas institucionalizuotas Lietuvos administracinėje sistemoje. Vertintojas – naujas socialinis<br />

vaidmuo. Kaip žinome iš antropologijos ir sociologijos, kiekvienam vaidmeniui būdingos teisės, pareigos,<br />

lūkesčiai ir kt. Be to, vertintojo vaidmuo susijęs su kitais vaidmenimis – politiko, administratoriaus, piliečio.<br />

Kiekviena duota santykių pora turi tam tikras elgesio taisykles, arba normas, ir atitinkamą galią, tad reikia<br />

ne tik laiko, bet ir valios, norint vertinimą įtraukti į darbotvarkę. Vertinimo įtvirtinimo procese vertintojui<br />

suteikiama teisė užduoti specialius klausimus, reikalauti tam tikros informacijos ir įpareigoti žmones naudoti<br />

vertinimo rezultatus. Analizuojant vertinimo funkcijos raidą, svarbu žinoti, kaip atsiranda vertinimo įtaka,<br />

arba, kalbant instrumentiškai, kaip gali būti padidinta bet kokio vertinimo įtaka. Tyrinėjant politikos vertinimą,<br />

kaip ir daugelį kitų retrospektyvių viešosios politikos instrumentų, aktualus duomenų trūkumas.<br />

Prieš dešimtmetį pateiktos informacijos apie viešosios politikos instrumentų taikymo padarinius yra gerokai<br />

daugiau, palyginti su viešosios politikos vertinimo informacija, pristatyta tik prieš keletą metų. Svarbu<br />

išsiaiškinti, kaip viešosios politikos vertinimas taikomas Lietuvos politinėje ir administracinėje aplinkoje.<br />

Be abejo, nebūtina laukti dešimtmečių, kol atsiras žinių apie viešosios politikos vertinimo taikymą pokomunistinėse<br />

valstybėse. Kuo labiau institucionalizuotas taps vertinimas, tuo sudėtingesnius bus galima atlikti<br />

pakeitimus, keičiant vertinimo procesą / mechanizmą, palyginti su ankstesnėmis įgyvendinimo stadijomis.<br />

PAGRINDINIAI ŽODŽIAI: vertinimas, programa, viešasis administravimas, stebėsena.<br />

JEL klasifikacija: D730, D780, D790, H830, L380<br />

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Export promotion changes of SME’s for export<br />

expansion directions development in Lithuania<br />

Gražina Jatuliavičienė 1 , Marija Kučinskienė 2<br />

Vilnius University (Lithuania)<br />

Abstract<br />

The article aims to show that conditioned by globalization processes integration tendencies in the world economy stimulate the<br />

search of new export expansion directions and development methods. Their evaluation and implementation are important driving forces<br />

for national economic growth and sustainable development of regions. Current Lithuanian state’s position in export promotion,<br />

as it enters into exchanges with the ever-changing global environment, must be conceptually justified, enabling equal participation in<br />

the international trade and the ability to withstand globalization’s challenges. Most importantly, export promotion and development<br />

mechanisms and instruments should allow for timely responses towards the increasing liberalization of economic relationships and<br />

encourage the introduction of prerequisites for the acceleration of economic growth through export expansion.<br />

KEY WORDS: internationalization, globalization, SME’s, export promotion, export development.<br />

JEL codes: F130; F140; F150; O110; R110.<br />

Introduction<br />

The new era of globalization, being operated through World Trade Organization (WTO), and marked by<br />

liberalization of trade through elimination of all physical and fiscal barriers, has unfolded multitude of opportunities<br />

and challenges. Constantly changing global business environment encourages the search for new<br />

growth opportunities, thus creating background for the stimulation of international business relationships.<br />

International trade is a key feature of economic globalization. Economic theory as well as empirical evidence<br />

clearly shows that countries which are more open to trade are also those that grow the fastest.<br />

Regarded as priority export orientation of the national economy is expected to ensure its sustainable and<br />

dynamic progress, economic and financial security and, in the end, growth of common wealth. Increased<br />

liberalization of international trade that resulted from globalization processes has brought pressure to bear<br />

on Lithuanian exporters to be more competitive both in price and quality to succeed in the European Union<br />

and global market. Lithuania had adopted export orientation as a development policy. Yet, Lithuania’s export<br />

performance has remained not enough.<br />

Export promotion measures that can be utilized under the current World Trade Organization (WTO) system<br />

can be treated as the tool for economic development. State support for exporters becomes a necessity due<br />

to inevitable competition with economy subjects from other states who are in a more favorable position. This<br />

1<br />

Gražina Jatuliavičienė – Vilnius University (Lithuania), Faculty of Economics, Business Department, Lecturer, Doctor of social<br />

sciences, scientific interest: export development.<br />

E-mail: grazina.jatuliaviciene@ef.vu.lt<br />

Tel.: +370 5 219 32 30<br />

2<br />

Marija Kučinskienė – Vilnius University (Lithuania), Faculty of Economics, Business Department, Head of Business Department,<br />

Professor, Doctor of social sciences, scientific interest: business strategies.<br />

E-mail: marija.kucinskiene@ef.vu.lt<br />

Tel.: +370 5 236 61 37<br />

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Gražina Jatuliavičienė, Marija Kučinskienė<br />

EXPORT PROMOTION CHANGES OF SME’S FOR EXPORT EXPANSION DIRECTIONS DEVELOPMENT IN LITHUANIA<br />

advantageous position is acquired not only through the longer experience in the global market but also from<br />

effectively functioning export promotion processes management system in their countries.<br />

States are not always capable of fully implementing export development due to specific restrictions that<br />

exist internally. Management of successful export development processes is a complex task, as it requires a<br />

lot of efforts, resources and persistence in comparison with traditional export promotion methods. Consequently,<br />

it defines concentration of theorists’ efforts for new export development strategic directions formation,<br />

new internationalization and export development trajectories models creation. The challenges in the management<br />

of export development in the context of global area create new requirements for the states, their<br />

national institutions and economy subjects. They are challenged to adopt new strategic export development<br />

decisions that would encourage focus on the creation and acceptance of new skills. Such innovations would<br />

allow overstep the boundaries of traditional business and enable the acquisition of competitive advantage in<br />

the global area product markets.<br />

Three major issues have recently emerged that influence export promotion: growing interest in the environment<br />

and sustainable development, the importance of small and medium-sized enterprises (SMEs) as<br />

exporters and the scope for increasing trade in goods and services. The export potential of small and medium-sized<br />

enterprises has been a growing subject of interest. The current trend points strongly towards a<br />

sustained growth in this share, supported by expanding output and employment. Recognizing their growth<br />

potential, most governments in developing countries are giving priority to SMEs through policy support and<br />

other incentives.<br />

The main aim of the article is to reveal the importance of small and medium- sized business for<br />

export growth and to review export promotion and development impact taking into account the factual<br />

export performance of Lithuanian SME’s s and their attitude to export promotion activities.<br />

Research methods: logical analysis and synthesis of related literature, comparison and generalization,<br />

deduction and conceptualization, empirical research.<br />

1. Internationalization trajectories<br />

Current dynamic globalization processes create international business environment that radically differs<br />

from the former providing new challenges and trade-offs. Literature studies reveal that separate authors<br />

present different definitions of globalization but uniting features in all definitions are that they highlight<br />

the trend towards greater political, economical, cultural and technological interdependence among national<br />

institutions and economies (Czinkota, Ronkainen, Moeffett, 2005; Daniels, Radebaugh, Sullivan, 2007; Hill,<br />

2009). Discussing the current peculiarities of the global economy it is useful to evaluate as it opens possibilities<br />

to enter into new markets, provides extensive choice of the human and other resources and creates<br />

competitive pressure (Kucinskiene, Jatuliaviciene, 2002). Market openness, associated with globalization,<br />

has increased the speed, frequency and magnitude of access to worldwide markets, including all tangible<br />

and intangible aspects of commerce thus attracting attention of all concerned: both theorists of international<br />

business, state institutions, interested in export development and business sector enterprises.<br />

The stimulation of rapid globalization has tremendously influenced the patterns of firms’ internationalization.<br />

The term internationalization has been defined differently by many scholars depending on their field<br />

of research. Johanson, Vahlne (1977), early developers of the idea of internationalization, have defined it as<br />

a gradual and incremental process in which the firm involves on the international markets through a series of<br />

incremental stages. The broadest definition that can be applied in every single concept developed is that internationalization<br />

is the process of increasing involvement in international markets (Welch, Luostarinen, 1988).<br />

There are many empirical researches existing that analyze the process of internationalization of small and<br />

medium-sized enterprises (SME’s). The patterns of internationalization, developed by some of the authors,<br />

involved into internationalization patterns research, and described as a sequence of stages based on a mixture<br />

of classification criteria, including length of export criteria, export involvement, volume of exports as a<br />

percentage of sales, countries exported to, etc. are presented in Table 1.<br />

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Johanson, J.,<br />

Wiedersheim, P. F<br />

(1975)<br />

Table 1. Different perspectives to internationalization stages<br />

Author/Year Criterion Specification of stages<br />

Market entry<br />

mode<br />

Bilkey, W. J.,<br />

Tesar, G. (1977)<br />

Cavusgil, S. T.<br />

(1980)<br />

Johanson, J.,<br />

Wahlne, J. E. (1990)<br />

Kotabe, M.,<br />

Czinkota, M. R.<br />

(1992)<br />

Albaum, G.,<br />

Duerr, E.,<br />

Strandskov, J.<br />

(2005)<br />

Sequence of<br />

learning stages<br />

Export<br />

involvement<br />

Resource<br />

commitment<br />

Experience<br />

Choice of<br />

countries for<br />

exporting<br />

Stage1. No regular export activities<br />

Stage 2. Export via independent representatives (agent)<br />

Stage 3. Sales subsidiary<br />

Stage 4. Production/manufacturing<br />

Stage1. Management is not interested in exporting and would not even fill<br />

an unsolicited order<br />

Stage 2. Management is willing to fill unsolicited orders, but makes no<br />

effort to explore the feasibility of active exporting<br />

Stage 3. Management actively explores the feasibility of exporting<br />

Stage 4. The firm exports experimentally to some psychologically close<br />

country<br />

Stage 5. The firm is an experienced exporter to that country<br />

Stage 6. Management explores the feasibility of exporting to additional<br />

countries, psychologically more distant<br />

Stage1. Experimental involvement<br />

Stage2. Active involvement<br />

Stage3. Committed involvement<br />

Stage1. Irregular export activities<br />

Stage 2. Export via independent sales representative<br />

Stage 3. Establishment of overseas sales subsidiary<br />

Stage 4. Establishment of foreign manufacturing subsidiaries<br />

Stage 1: Partial Interest in Exporting. Prepared to fill an unsolicited export<br />

order, but does not make the effort to explore the feasibility of exporting<br />

Stage 2: Exploring Exports. Actively exploring the feasibility of exporting,<br />

but exporting less than 5 % of total sales<br />

Stage 3: Experimental Exporter. Exporting on an experimental basis to<br />

countries that are geographically close or which share a culture similar to<br />

the domestic market, with exports representing over 5 % of total sales<br />

Stage 4: Emerging Exporter. Export sales exceeding 5 % of total sales; ready<br />

to adjust export offerings to changes in the commercial environment, but still<br />

exporting only to countries that are close geographically or culturally<br />

Stage 5: Experienced Exporter. Export sales are greater than 5 % of total<br />

sales; currently exploring the feasibility of exporting to additional countries<br />

that are distant and have different cultures<br />

Stage1. No interest in exporting<br />

Stage 2. Fill unsolicited orders<br />

Stage 3. Explore feasibility of exporting<br />

Stage 4. Export on experimental basis to psychologically close country<br />

Stage 5. Experienced exporter to country of stage<br />

Stage 6. Explore feasibility of exporting to other countries<br />

Passing the stages reflect evolution of orientation from primarily a domestic firm to a global player. Internationalization<br />

entails a notion of exchange, or, more precisely, trade, and progress through stages leads<br />

a firm presumably ending with no longer being solely an exporter but introducing some forms of overseas<br />

production. Therefore, as Dicken (2003), Hill (2009) point out, economic activities are becoming not only<br />

more internationalized, but that, more significantly, they are becoming increasingly globalized. These terms are<br />

often used interchangeably although they are not synonymous. Internationalization is related with increasing<br />

geographical expansion of economic activities over a national country’s border (Dicken, 2003, or, according<br />

to Hill, 2009). internationalization occurs as firms extend products and services into foreign markets, accordingly<br />

it is relatively easy to measure internationalization via the proportion of international sales (exportimport)<br />

to total sales Globalizations is more advanced and complex form of internationalization, emerging<br />

as the norm in a growing range of economic activities Dicken (2003) and is the process by which businesses<br />

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EXPORT PROMOTION CHANGES OF SME’S FOR EXPORT EXPANSION DIRECTIONS DEVELOPMENT IN LITHUANIA<br />

create value by leveraging their resources and capabilities across borders, and includes the coordination of<br />

cross-border manufacturing and marketing strategies (Hill, 2009).<br />

2. Impact of exporting on economic development<br />

Accelerating changes of the global business environment evoke the need for an updated understanding<br />

of the possible benefits of exporting and in a new way to evaluate its attitude towards long term perspective.<br />

The obvious and potential benefit of exporting for the state’s economic growth and development requires<br />

exploitation of propelling challenges in the global arena. It is widely accepted that an increase in the export<br />

volumes has a positive impact both on the development of separate regions, states as well as individual subjects<br />

of the economy (Rakauskienė, 2006). Regions and states, which are tied together by globalization,<br />

experience faster economic growth than the ones that integrate into the world economy at a slower pace.<br />

Empirical researches (Sena, 2004; Kearney, 2004; Beck, 2006) reveal the impact of speedier globalization<br />

processes for the state’s involvement into political, technological, cultural integration processes. Exports<br />

have become a major source of national income for many small, open economies and a source of growth and<br />

survival for many small and medium-sized and large enterprises, especially in Europe. World trade recorded<br />

its largest ever annual increase in 2010 as merchandise exports increased 14.5 per cent, buoyed by a 3.6 per<br />

cent recovery in global output as measured by gross domestic product (GDP) (World trade report, 2011).<br />

As it could be seen from the Table 2, world GDP at market exchange rates increased by 3.6 % in 2010,<br />

one year after an unprecedented contraction of 2.4 % that accompanied the financial crisis in 2009, while<br />

world trade increase achieved 13.5 percent in 2010.<br />

Table 1. GDP and merchandise trade by region, 2007–2010 (Annual % change)<br />

a Includes the Caribbean.<br />

b Hong Kong, China; Republic of Korea; Singapore and Chinese Taipei.<br />

Source: World trade 2010, prospects for 2011<br />

Therefore, the international trade can be seen as a crucial factor for success in development – without an<br />

increase in international exchanges, there can be no development.<br />

Regarded as priority export orientation of a national economy is expected to ensure its sustainable and<br />

dynamic progress, economic and financial security and, in the end, growth of common wealth. Expansion<br />

of regional trade relations becomes intermediate necessary step striving to participate in the global trade and<br />

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allows for business subjects to acquire necessary experience to successfully compete in the global markets<br />

(World trade report, 2011).<br />

Considering the importance of exports for economic development, the question of the day is how states,<br />

regions and their economy subjects should improve export performance in the markets radically changed<br />

by globalization? Concept of export-led growth (growth though exports), especially stresses significance of<br />

exports for economic growth, accumulation of foreign exchange reserves, the necessity to create production<br />

facilities to serve export markets resulting in increased employment levels, to attract foreign private investment<br />

and technology to build new export industries with improves productivity and, ultimately – enhance<br />

prosperity, also to create export promotion and development strategies and export promotion institutional<br />

structure (Czinkota, 1994; Jatuliaviciene, Kucinskiene, 2005; Todaro, Smith, 2006).<br />

The global market offers opportunities for exporting small to medium-sized enterprises products and<br />

services. Because there is no single globally accepted definition of SMEs, definitions of SMEs are various<br />

in different countries depending of the number of employees, kind of the economic activity and the amount<br />

of sales (Small and medium-sized enterprises: 2010). The European Union has adopted a new standardized<br />

definition of SMEs concerning the definition of micro, small and medium-sized enterprises with updated<br />

financial thresholds that entered into force for EU members on January 1, 2005. (Commission recommendation,<br />

2003). This definition is to be used for all cases where eligibility is to be assessed and programms are<br />

to be targeted.<br />

The export potential of small and medium-sized firms has been a growing subject of interest. Why should<br />

today’s export promotion strategies focus on SMEs, rather than on large enterprises? Small and medium<br />

enterprises (SMEs) occupy unique position in most of the countries and are found in a wide array of business<br />

activities. SME does also play a central role in the European economy. In 2010 Europe’s 23 million<br />

SMEs, accounted for two thirds of jobs in the private sector and 59 % of total value added in the non-financial<br />

business economy as of 2010 around 80 % of new jobs over the past five years have been created by SMEs<br />

(Small Business, Big World, 2010).<br />

However, European SME’s are ill equipped to capitalize on exporting opportunities. A considerable number<br />

of European SMEs are engaged in international activities yet only a small percentage is involved in<br />

internationalization beyond the Internal Market. The two most common modes of internationalization are<br />

exports and imports: 25 % of SMEs within the EU 27 export, of which about 50 % also go beyond the Internal<br />

Market (13 %); 29 % of SMEs within the EU 27 import, again 50 % import from countries outside<br />

the Internal Market (14 %). (Internationalization of European SME’s, 2010). Europe needs to boost their<br />

internationalization process and provide the necessary support to SMEs when going international (Small<br />

Business, Big World, 2010).<br />

3. The concept of export promotion and export development<br />

Another important aspect in the research of exporting expansion is export promotion. Export promotion<br />

has become a popular policy for promoting economic development growth in state and local economies since<br />

the 1930’s. Realignments on both macro and micro levels are occurring on a daily basis, making past orientations<br />

obsolete and compelling companies to seek new business beyond national borders. Exports and export<br />

promotion activity that have received interest only recently due to the balance of trade deficit, unemployment<br />

and domestic growth slowdown, are becoming important components of the state economic development<br />

program (Todaro, Smith, 2006). The promotion of export activities through government and other public or<br />

private sector institutions has received wide attention from both policy makers and academic researchers.<br />

This interest reflects, on the one hand, recognition of the potential usefulness of export promotion for businesses<br />

and, on the other hand, that the well-performed export promotion activities have a major impact on<br />

trading businesses competencies abroad and thus bring in the economic well-being of a country.<br />

Governments consider exports as engine of growth and worldwide provide assistance applied to improve<br />

their enterprises performance by providing the knowledge and competence applied to export market develo-<br />

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EXPORT PROMOTION CHANGES OF SME’S FOR EXPORT EXPANSION DIRECTIONS DEVELOPMENT IN LITHUANIA<br />

pment (Gencturk, Kotabe, 2001). As the states enter into more and more into international exchanges, new<br />

export promotion mechanisms evolve in the global trading system striving do not protect local industry but<br />

forcing it to compete internationally.<br />

The broadest definition, presented by Czinkota, Ronkainen, Moeffett (2005) defines export promotion<br />

as the government attempts to stimulate exports by giving incentives to exporting firms. Incentive programs<br />

are designed to attract more firms into exporting by offering help in product and market identification and<br />

development, pre-shipment and post-shipment, financing, trading, payment guarantee schemes, trade fairs,<br />

trade visits, foreign representation, etc. (Export promotion. Business dictionary). Assistance for exporters<br />

may take many forms. Some of export promotion activities are new and not explored; others are widely used<br />

and confirmed empirically. The most interesting among them deal with exporting not as an end in it but as a<br />

part of a package of trade development initiatives.<br />

The understanding that export expansion is needed to achieve further growth and development induced<br />

the governments of various countries to create export promotion policies, export strategies, establish export<br />

promotion institutions and create programms for export promotion. Successful export growth relies not only<br />

on governmental institutions activities but also on private sector institutions initiatives and activities. The<br />

who and where gives the assistance for exporters, and the form of assistance varies among the countries<br />

according to the country’s history, political and economic circumstances, economic and social structure. This<br />

occurs because there is not uniform agreement on the nature or extent of involvement by private and public<br />

sector in export promotion.<br />

Governments were responding to greater liberalization of foreign trade regulations and increased competition<br />

from abroad. Export promotion strategy is an important component of country’s economic growth<br />

and development and is related with possibilities to increase exports. In a study about export performance<br />

of firms in Chile, Alvarez (2004) has shown that permanent and successful exporters have used public export<br />

promotion programms more intensively than less successful exporters. The further discussion of both such<br />

traditional and innovative approaches in export promotion or export development should shed more light<br />

into the matter.<br />

Differences between two concepts export promotion and export development strategy evidence in their<br />

orientation. Export promotion activities are to encourage increased sales of products that are currently available<br />

for export. All promotional efforts are based on existing production and aim at increasing the value of<br />

foreign sales by a given target.<br />

Today’s export promotion strategies must reflect the changing nature of the international trade environment.<br />

As a reaction to the challenges of the contemporary globalization processes, many scientists, such as<br />

Hibbert (1998), Czinkota (2002), Evans (1997) distinguished new and innovative approach to export promotion<br />

that is export development conception which emphasizes the importance of non-traditional export development.<br />

This type of development would include creation of new exportable products and/or penetration<br />

into the new, previously inapproachable, markets as well as development and diversification of non-traditional<br />

export areas thus creating more dynamic and competitive business environment. Representatives of this<br />

concept argue that for the research and implementation of export development methods and means there is a<br />

need to identify opportunities, which not only allow sustaining traditional markets or entering the new ones,<br />

but also provide help while creating competitive advantages in the enterprise, product sector and state levels.<br />

The export development approach clearly requires more effort, resources, and persistence than the simple<br />

traditional export promotion approach (Hibbert, 1998). Both strategies, export development and export<br />

promotion, have their own rationale and are related to different problems and consequences for a country.<br />

States are not always capable of fully implementing export development due to specific restrictions that<br />

exist internally. Management of successful export development processes is a complex task, as it requires a<br />

lot of efforts, resources and persistence in comparison with traditional export promotion methods. The challenges<br />

in the management of export development in the context of global area create new requirements for<br />

the states, their national institutions and economy subjects. They are challenged to adopt new strategic export<br />

development decisions that would encourage focus on the creation and acceptance of new skills. Such inno-<br />

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vations would allow overstep the boundaries of traditional business and enable the acquisition of competitive<br />

advantage in the global area product markets.<br />

4. Lithuanian export development subjects interests’ diagnostics<br />

Lithuania, as a small country, with small domestic market, historically has had little choice but to implement<br />

export led-growth. Foreign trade now plays a significant role in determining the overall growth rate of<br />

the Lithuanian economy. Export of goods and services is regarded in Lithuania as one of the most important<br />

priorities of national economy development. Lithuania has a very open market and carries out most of its<br />

foreign trade with the EU. The trade to GDP ratio reached 126.7 percent in 2008–2010 (Country profile:<br />

Lithuania)<br />

In 2010 Lithuanian merchandise exports reached 20.8 billion US$ and commercial services exports 4,07<br />

billion respectively (Country profile: Lithuania). Lithuanian foreign trade shows a deficit insofar as the value<br />

of imports is greater than that of exports. This can largely be explained by the fact that the country imports a<br />

large quantity of gas from Russia, whose prices were raised in recent years.<br />

The export performance of SMEs is of great significance to Lithuania, given the contribution of small and<br />

medium-sized business to economic growth and job creation. The Lithuanian export promotion system is in<br />

accordance with relevant international rules (WTO and EU rules and regulations) and enables Lithuanian<br />

exporters to participate under fair competitive conditions in international markets. Overall, Lithuania has<br />

reshaped incentives provided to exporters, eliminated subsidies in order to harmonize foreign trade policies<br />

and increased transparency of export subsidy programs. Due to WTO regulations and EU Customs Union,<br />

Lithuania now applies measures indirectly assist exporters such as: export finance and insurance as well as<br />

marketing assistance. However, large scale export promotion programms are difficult to implement under<br />

the budget constraints. Active debate about export promotion system reform concerns questions of an export<br />

promotion support access evaluation.<br />

The aim of the research. To reveal Lithuania’s SMEs export development possibilities improvement<br />

during the process of internationalization in the context of current state of globalization.<br />

In order to achieve the aim of the research detailed objectives are formulated:<br />

1. To reveal obstacles that are suppressing Lithuanian SME’s export development and to evaluate motivation<br />

for Lithuanian export promotion activity transformation through the use of empirical research.<br />

2. Through the use of the results from the empirical research, to foresee areas and means for the improvement<br />

of Lithuanian SMEs exporting.<br />

The following criteria for the achievement of empirical research aims were distinguished:<br />

1. By type of impact (influence on export growth).<br />

2. By impact object (SME’s in manufacturing industry and services (wholesale and retail trade and<br />

construction) industries.<br />

3. By utility of impact according to internationalization stages.<br />

Survey data has been used to test statistical hypotheses:<br />

H.1. Evaluation of export promotion encouragement depends on the type of firm’s activity area;<br />

H.2. With the growing export experience, the application of export promotion is evaluated more favorably.<br />

The survey questionnaires were based on theoretical considerations. Based on the parameters of this<br />

material sampling, adaptation to empirical research, has been identified, and questions had been formulated.<br />

Questionnaire consists of open and closed questions which are divided into two parts. First part of the questionnaire<br />

analyzes current situation of respondents’ enterprises exporting situation whilst defining their current<br />

internationalization stage. In the second part, testing of raised hypotheses is conducted and respondent<br />

attitude to export promotion state is identified.<br />

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Gražina Jatuliavičienė, Marija Kučinskienė<br />

EXPORT PROMOTION CHANGES OF SME’S FOR EXPORT EXPANSION DIRECTIONS DEVELOPMENT IN LITHUANIA<br />

During research 380 Lithuanian enterprises were questioned. Survey data were processed and analyzed<br />

by using statistical data analysis methods such as statistical data analysis packet SPSS 13.0, Mann-Whitney<br />

and Kruskal-Wallis test criteria as well as Spearman correlation ratio.<br />

The results of the research<br />

Striving for long term economic growth under conditions of current globalization, at first it is needed to<br />

evaluate current economy’s exporting position and potential<br />

As the respondents named the types of economic activities they are in, while answering questions based<br />

on the nominal scale, their answers showed that more than half of the enterprises operated within the manufacturing<br />

sector – 52.6 percent while less than half of them operated within trade and construction sectors-<br />

47.4 percent. Through the use of the interval scale, responses regarding length of companies’ activities were<br />

gathered. The results showed that there were 21.1 percent of companies that had the operational history of<br />

up to 5 years, 40 percent five to nine years, 30.3 percent ten to fifteen years and 8.7 percent operated longer<br />

than 20 years. According to the size of the companies by the number of people employed, there were 23.2<br />

percent of up to 9 employees, 55.8 percent of 10 employees and 21 percent of the companies had 50 to 249<br />

employees.<br />

The experience in the export activities was measured, and the results revealed (see x table) that<br />

13.4 percent of the companies have never exported and show no intention to do so. 7.9 percent of the companies<br />

with no exporting experience wanted to start internalization process.<br />

Figure 1. The experience in export activities<br />

There were not many companies that would consider themselves as experienced exporters to geographically<br />

and culturally remote countries – 6.3 percent. The majority of the researched companies failed upon<br />

their first exporting experiences – 32.1 percent. There were 24.3 percent of the companies that successfully<br />

exported and wanted to expand their export further and 21.1 percent of the companies were experienced<br />

exporters selling to geographically and culturally proximate countries.<br />

Evaluating export involvement, enterprises that only fulfill occasional export orders, make up for just<br />

over one fifth of the responders – 21.3 percent. Companies that fulfill regular export orders, but do not intend<br />

to research active export possibilities are dominating the research – 35.8 percent. Only 18.4 percent of respondents<br />

are actively researching the possibilities to export. Furthermore, only 6.3 percent of the companies<br />

had prepared an export marketing plan. Similarly, only 6.1 percent of the companies have prepared their<br />

long-term export strategy.<br />

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Figure 2. Export involvement evaluation<br />

The majority of the respondents (61.8 percent) were companies whose export part of sales was 10 to<br />

49 percent, 26.2 percent of the companies had 10–19 percent export part of sales, 35.6 percent had 20 to<br />

49 percent and 16.1 percent had more than 50 percent of export as part of their sales. Equally, 11.4 percent<br />

and 10.7 percent of the companies had accordingly up to 5 percent or 5 to 9 percent as their export part from<br />

the sales.<br />

Figure 3. Export part of sales<br />

In regards to the levels of goods and services adaptation and standardization levels, almost half of the<br />

exported products are the same as the products being sold internally – 44.6 percent. Products, which have<br />

been minimally adapted, play quite a significant role reaching to 33.9 percent. However, only 19.6 percent<br />

of adapted and/or new products are exported to the foreign markets.<br />

The export-led growth strategy is not an un-mixed blessing and its success is conditioned by the export<br />

of diversified capital intensive and value-added products<br />

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Gražina Jatuliavičienė, Marija Kučinskienė<br />

EXPORT PROMOTION CHANGES OF SME’S FOR EXPORT EXPANSION DIRECTIONS DEVELOPMENT IN LITHUANIA<br />

While evaluating the help in promoting export, the majority of respondents thought it was average<br />

(44.1 percent), 31.4 percent believed it to be negative and only 24.6 percent evaluated the help positively.<br />

During the analysis of respondent opinion on the export promotion evaluation, some of hypothesis were<br />

sought to confirm:<br />

Hypothesis 1: Evaluation of export promotion encouragement depends on the type of company’s activity<br />

area<br />

From all of the respondents that negatively evaluated export promotion, 56.8 percent were manufacturing<br />

and 43.2 percent were services sector companies. Within the manufacturing companies, 33.7 percent evaluated<br />

the help negatively. In the services sector 28.7 percent evaluated the help negatively.<br />

From all of the respondents that positively evaluated export promotion in Lithuania, manufacturers make<br />

up to 42.5 percent and service industries – 57.5 percent. Within the manufacturing companies, 19.8 percent<br />

evaluated the help positively. Within the services industry, 29.9 percent evaluated the help positively. The<br />

help was valued as average by 55.8 percent of manufacturing companies and 44.2 percent service companies’<br />

respondents.<br />

It can be thus confirmed that opinion on export development evaluation and the type of firm’s activity<br />

area are not related, i.e. the differences of opinions are statistically unimportant since (Chi-Square) p = 0,085,<br />

hypothesis is not confirmed.<br />

Hypothesis 2: With the growing export experience, the application of export promotion is evaluated<br />

more favourably.<br />

Among the companies that have never exported and are not intending to do so, 16.7 percent evaluated the<br />

export promotion encouragement negatively, which represented 7.2 percent of overall respondents. 18.8 percent<br />

evaluated help favorably, which represented 10.3 of overall respondents. 64.6 percent or 19.9 percent of<br />

overall respondents evaluated help as being average. Since p = 0.007, there is a dependency and the numbers<br />

are statistically reliable.<br />

Among the companies that have never exported but would like to start the export, the export promotion<br />

help was valued favorably by 21.5 percent of respondents, or 6.9 percent of overall respondents with<br />

25.0 percent (or 6.3 percent overall) valuing it negatively and 53.6 percent (or 9.6 overall) valuing it as being<br />

average. Since p = 0.0556, the valuation of export promotion and export experience are not interrelated, i.e.<br />

statistically insignificant.<br />

Having compared the results for the statement “Started exporting but the results were disappointing” together<br />

with “How do you value export promotion help in Lithuania”, 28.0 percent or 29.7 percent of overall<br />

respondents valued it negatively and 40.7 percent or 30.8 percent of overall respondent valued the help as<br />

being average. 31.4 percent or 42.5 percent of overall respondents valued help positively. Since p = 0.110 the<br />

differences are statistically insignificant. It is confirmed then, that respondents that experienced export downfalls,<br />

also value export promotion help in Lithuania negatively.<br />

Among the experimental companies that have successfully exported and wanted to carry on, export promotion<br />

help was valued unfavorably by 51.7 percent of respondents, or 41.4 percent of overall respondents,<br />

with 28.1 percent (or 16.0 percent overall) valuing it as being average and 20.2 percent (or 20.7 overall)<br />

valuing it favorably. Since p = 0.000, values are statistically reliable.<br />

Among the companies that are experienced exporters into geographically and culturally close markets,<br />

export promotion help was valued unfavorably by 20.0 percent of respondents, or 11.7 percent of overall<br />

respondents. 15.4 percent (or 11.5 percent of overall respondents) valued the help favorably. 64.6 percent (or<br />

26.9 percent of overall respondents) did not have an opinion. Since p = 0,001, values are statistically reliable.<br />

Among the companies that are experienced exporters into geographically and culturally distant markets,<br />

export promotion help was valued favorably by 56.6 percent of respondents, or 14.9 percent of overall<br />

respondents. 21.7 percent (or 3.2 percent of overall respondents) did not have an opinion while 21.7 percent<br />

(or 4.5 percent of overall respondents) valued the help unfavorably. Since p = 0.001, values are statistically<br />

reliable.<br />

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It can be therefore summarized, that research results showed interdependence between company’s internationalization<br />

level and its opinion toward the usefulness of export promotion, most favorably evaluated<br />

by the experienced exporters into geographically and culturally close markets. Hypothesis, that with the<br />

growing export experience, the application of export promotion is evaluated more favorably, was partially<br />

confirmed.<br />

Conclusions<br />

Current internationalization and globalization processes create new opportunities and challenges for international<br />

business development. Considering export benefit, every state is interested in active support as<br />

for its economy subjects export opportunities improving, as helping for current or potential exporters to<br />

widen or strengthen their activities in the international markets. Regarded as priority export orientation of<br />

the national economy is expected to ensure its sustainable and dynamic progress, economic and financial<br />

security and, in the end, growth of common wealth<br />

Support for SME’s and their goods and services becomes prerogative, therefore export promotion means<br />

should be more oriented to SME’s enterprises<br />

Export promotion means should provide better accesses to the recent foreign markets and more knowledge<br />

about them. Export development aims at producing new export products and/or penetrating new markets<br />

that were not accessible before. Strategic implications should be specific programs to address the constraints<br />

for exporters in different internationalization stages.<br />

Lithuania depends heavily on trade in general. The majority of the country’s exports come to European<br />

Union member countries. Empirical research on Lithuanian SME’s revealed a rather pessimistic evaluation<br />

of current export development condition and disadvantages of Lithuania SMEs export supply, as well as lack<br />

of knowledge on export promoting institution help.<br />

Research also revealed the need for more value added exports, more adapted or new products and enlarging<br />

the involvement base of Lithuanian SME’s companies in exporting. Export promotion and development<br />

support should be oriented to providing better access to the foreign markets and more knowledge about them<br />

providing specific programs to address the constrains.<br />

Export encouragement, the choice of priority subjects, identification of the most perspective export development<br />

markets for SMEs, depending on the stage of internationalization as well as concentrated export<br />

support towards those SMEs, in authors’ opinion, would allow seeking for directed export development in<br />

the context of globalization conditioned integration processes.<br />

Improving export promotion and development activities in Lithuania would strengthen its export capability,<br />

enhance its competitiveness and boost demand for products, thereby stimulating economic growth and<br />

development in the global market.<br />

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International Business Studies, Vol. 23, No. 4, p. 637–658.<br />

Kučinskienė, M., Jatuliavičienė, G. (2002). Globali ekonomika ir antreprenerystė. Ekonomika: mokslo darbai, Lietuvos<br />

ekonomika ir globalizacija, Nr. 60(2), p. 69–78.<br />

Kučinskienė, M., Jatuliavičienė, G. (2005). Globalization challenges and environment dynamics. Business development<br />

possibilities in the new European area. Scientific proceedings. Part 1. Vilnius. Lithuania. 23–24 September. Vilnius<br />

University, Faculty of Economics, p. 143–147.<br />

Kotabe, M., Czinkota, M. (1992). State Government Promotion of Manufacturing Exports: A Gap Analysis. Journal of<br />

International Business Studies, No. 23, p. 637–658.<br />

Rakauskienė, O. G. (2006). Valstybės ekonominė politika. Vilnius: Mykolo Riomerio Universiteto leidybos centras.<br />

Sena, V. (2004). The return of the prince of Denmark: a survey of recent developments in the economics of innovation.<br />

Economic Journal, No. 114 (496), p. 312–332.<br />

Small and Medium-Sized Enterprises: U.S. and EU Export Activities, and Barriers and Opportunities Experienced by<br />

U.S. Firms. (2010). U.S. International Trade Commission Investigation, No. 332–509 Publication 4169 July 2010.<br />

Website: http://www.usitc.gov/publications/332/pub4169.pdf<br />

Small Business, Big World – a new partners hip to help SMEs seize global opportunities. (2011). Communication from<br />

the Commission to the European parliament, the council, the European economic and social committee and the committee<br />

of the regions. European commission. Website: http://ec.europa.eu/enterprise/policies/sme/market-access/<br />

files/communication_sme_internationalisation_draft_en.pdf<br />

Todaro, M. P., Smith, S. C. (2006). Economic Development. 9th edition. Addison-Wesley, Boston et al.<br />

Welch, L. S., Luostarinen, R. K. (1988). Internationalization: Evolution of a Concept. Journal of General Management,<br />

Vol. 14, No. 2, p. 36–64.<br />

World trade 2010, prospects for 2011. Website: http://www.wto.org/english/news_e/pres11_e/pr628_e.htm<br />

World trade report 2011. Website: http://www.wto.org/english/res_e/booksp_e/anrep_e/world_trade_report11_e.pdf<br />

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Smulkaus ir vidutinio verslo įmonių eksporto skatinimo<br />

pokyčiai LietuvoJE, eksporto plėtros kryptys<br />

Gražina Jatuliavičienė, Marija Kučinskienė<br />

Vilniaus <strong>universitetas</strong> (Lietuva)<br />

Santrauka<br />

Šiuolaikinės integracijos tendencijos, nulemtos globalizacijos procesų, skatina kurti naujus eksporto<br />

plėtros kryptis ir plėtros metodus. Jų įvertinimas ir įgyvendinimas yra svarbi varomoji jėga ekonominiam<br />

augimui ir darniam regionų vystymuisi. Straipsnyje siekiama atskleisti, kad dabartinė Lietuvos valstybės<br />

pozicija, įsitraukiant į tarptautinius mainus dinamiškoje globalioje aplinkoje, eksporto skatinimo požiūriu<br />

turi būti konceptualiai pagrįsta, leidžiant lygiaverčiai dalyvauti tarptautinėje prekyboje ir tinkamai reaguoti į<br />

globalizacijos iššūkius. Svarbiausia, kad eksporto skatinimo ir eksporto plėtros mechanizmai bei instrumentai<br />

leistų laiku reaguoti į vis spartėjantį ekonominių santykių liberalizavimą ir skatintų ekonominį augimą,<br />

atsižvelgiant į eksporto plėtrą.<br />

PAGRINDINIAI ŽODŽIAI: internacionalizacija, globalizacija, smulkus ir vidutinis verslas, eksporto<br />

skatinimas, eksporto plėtra.<br />

JEL kodai: F130; F140; F150; O110; R110.<br />

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Janis Kleperis, Ilze Dimanta, Justs Dimants, Biruta Sloka<br />

LESSONS FROM TEACHING RENEWABLES: DOMESTIC AND CROSS-BORDER EDUCATION ACTION – LATVIAN SOLAR CUP<br />

LESSONS FROM TEACHING RENEWABLES:<br />

DOMESTIC AND CROSS-BORDER EDUCATION ACTION –<br />

LATVIAN SOLAR CUP<br />

Janis Kleperis 1 , Ilze Dimanta 2 , Justs Dimants 3 , Biruta Sloka 4<br />

University of Latvia (Latvia)<br />

Abstract<br />

From 2008 the education action – Latvian Solar Cup – is organized in University of Latvia. In this event, intended for pupils and<br />

students, the basics of one of the types of renewable energy – solar photovoltaic – are taught, and pupils from 5 th to 12 th classes are<br />

being taught, and students – those who teach. Lectures about renewable technologies are organized for pupils, and materials are<br />

distributed them for homework – to built up just a solar-powered vehicle. First Solar Cup became with an active participation of<br />

Czech colleagues (University of Ostrava) and their experience in organizing similar initiatives. Over the next few years the German<br />

colleagues from the University of Kassel (Germany) shared with their experience from German Solar Cup activities.<br />

KEY WORDS: renewable energy technologies, solar cup, education action, photovoltaics.<br />

JEL codes: Q130; Q290<br />

Introduction<br />

Renewable energy resources and technologies are ready to meet our energy needs, probably only partly<br />

today and fully in the future (Hearps and McConnell, 2011: 58). They are cleaner and safer than coal, oil, also<br />

nuclear power. Use of them helps improve public health and energy security, as well as reduce the emissions<br />

of the primary global warming pollutant – carbon dioxide. Hydropower still represents the dominant source<br />

in renewable electricity generation, but has become less important during recent years. This technology<br />

accounted for 94 % of green electricity generation by 1990 while by 2008 its share had decreased to below<br />

60 % (EU Working Document, 2011: 41). This is caused by strong development of emerging renewable<br />

energy technologies, such as wind, sun and biomass. However the Lithuania was the most dependent country<br />

between all 27 EU states of electricity import in 2010, and main reason of it was closing the Ignalina nuclear<br />

power plant (Paskevicius, 2011: 16). Net electricity import in Latvia constituted 12 % in 2010 (23 % in 2009)<br />

(CSB, 2010). Therefore the sooner we make the transition to renewable energy, the more our nations will benefit.<br />

Which prevents them from introduction? Renewable energy technologies are ready to be implemented,<br />

1<br />

Janis Kleperis – Institute of Solid State Physics, University of Latvia (Latvia), Seniour Researcher, Head of Laboratory of Hydrogen<br />

and Gaseous Sensors, Dr. phys., scientific interestests: renewable energy technologies; hydrogen energy; education of next generation.<br />

E-mail: kleperis@latnet.lv<br />

2<br />

Ilze Dimanta – Faculty of Biology, University of Latvia (Latvia), Doctoral student, Mg. biol., scientific interests: renewable<br />

energy technologies; hydrogen energy; creation of hydrogen energy on basis of biology sources.<br />

E-mail: ilze.dimanta@gmail.com; ilze.dimanta@lu.lv<br />

3<br />

Justs Dimants – Faculty of Economics and Management, University of Latvia (Latvia), Doctoral student, Mg. admin., scientific<br />

interests: renewable energy technologies; hydrogen energy; hydrogen economy, marketing of hydrogen energy.<br />

E-mail: justs.dimants@gmail.com; justs.dimants@lu.lv<br />

4<br />

Biruta Sloka – Faculty of Economics and Management, University of Latvia (Latvia), Professor, Dr., scientific interests:<br />

marketing research; regional development; education development.<br />

E-mail: biruta.sloka@lu.lv; biruta@eurofaculty.lv<br />

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but increased public confidence, regulatory reforms, and a system of economic incentives for development<br />

of these resources are needed to make large-scale use of renewables a reality.<br />

Education is an important first step in making this transition. Renewable energy is an ideal topic for<br />

middle and high school classrooms (Brown, 2008: 100). Renewable energy resources and technologies can<br />

be used to teach basic scientific principles: the Sun as renewable (in the scale of human life – infinite) source<br />

of Earth’s energy, conversion of energy from one form to another, or electricity generation electricity storage<br />

and finally – a reasonable spending power. Natural science, physics, biology, chemistry teachers can incorporate<br />

activities on renewable energy into a unit on the environmental impact of energy use. Social studies teachers<br />

can select renewable energy activities that demonstrate how the marketplace and our political system<br />

govern the way energy decisions are made. But this applies not only to primary schools, as well as or even<br />

more importantly it is for future engineers in high schools. High schools struggle to get and keep students engaged<br />

in the study of science, while industry struggles to attract employees with advanced technical skills in<br />

renewable energy technologies. As it is mentioned by Brown (2008:100), progressive teachers and lecturers<br />

see a great opportunity to combine the growing national interest in renewable energy with research science<br />

and hands-on skills to provide a truly integrated, contextual curriculum to engage pupils and students:<br />

• y Renewable energy provides a political, economic and technical framework for the study of scientific<br />

concepts and methodology;<br />

• y Renewable energy utilization rests on the development of advanced technical skills in engineering<br />

research and design, electrical power production, storage, transmission and utilization, manufacturing,<br />

transportation modeling, urban planning and design;<br />

• y The translating of scientific concepts into working physical models offers unparalleled opportunities<br />

for students to practice creative and critical thinking, and to problem-solve in a tangible context.<br />

In this article we summarize the experience in organizing Latvian Solar Cups for pupils from Latvia’s<br />

schools in period from 2008 to 2011.<br />

1. Goal and objectives of Latvian Solar Cup<br />

The goal of activity is to understand the Sun as an energy source and an energy resource, as well as to<br />

acquire primary knowledge about technologies to collect energy from the Sun and to put it in use. Next<br />

objectives are set and realized every year in one-day event, which usually falls on a Saturday in mid-May:<br />

1. To gain knowledge about the energy from the Sun and ways to harvest it, the fundamentals of photovoltaic<br />

devices, the implementation of renewable energy technologies in Latvia, Europe, the World.<br />

2. To design and build car/boat/plane small prototype which can perform following tasks:<br />

2.1 In the Speed Class the car must drive the given distance (8–10 m) as quick as possible using<br />

only currently (on the competition day) available Sun energy;<br />

2.2 Cars in the Strength Class must drive the given distance with relief (artificial grass with small<br />

hills, 6–8 m) as quick as possible using only currently available Sun energy;<br />

2.3 the boats must move as quickly as possible the distance (10–20 m) in specially arranged pool<br />

using only currently available Sun energy;<br />

2.4 The plane must stay in the air at least 10 seconds or has to make the furthest flight after running<br />

start on horizontal ramp, using only currently available Sun energy.<br />

2. Practical realization<br />

The one of the first tasks of the Solar Cup organization has to figure out workable tasks for pupils aged from<br />

12 to 18 years. Organizing 1st Latvian Solar Cup we were modest, and the student team, consisting of up to<br />

3 participants were given only the task to build a small toy car, whose engine is powered by solar battery. To<br />

create a vehicle which could then participate in the race should use a constant size solar cells. Since the solar<br />

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LESSONS FROM TEACHING RENEWABLES: DOMESTIC AND CROSS-BORDER EDUCATION ACTION – LATVIAN SOLAR CUP<br />

cells are already experiencing a third, even fourth generation, each of which has its own special technology<br />

and the different technical parameters, it is clear that all partner teams should have the same type and same<br />

area solar cells. Photovoltaics is a technology for converting light directly into electricity (renewables are Ready,<br />

2003). Most photovoltaic cells have two layers of “semiconductor” material – the same material used in<br />

computer chips. When light hits the photovoltaic cell, electrons travel from one layer to the other, creating a<br />

voltage (or charge) that can power an electrical device. Photovoltaic cells (also called PV or solar cells) were<br />

first developed to power space satellites. Technical advances have steadily increased PV cell efficiencies, and<br />

their cost has dropped significantly. Solar cells are widely used in calculators and for remote power applications<br />

not connected to an electricity grid (such as rural villages, communications relays, and emergency lights, signs,<br />

and telephones). They are not yet economically competitive for large-scale electricity generation.<br />

No one measure can not be organized without the financial investment, and, reflecting on the event-building<br />

tactics, we decided that the most important thing is to invest in solar cells, small electric motors and fans. Purchased<br />

parts are shared equally by each team, which has applied for, and sent to their addresses. Encapsulated solar modules<br />

SOL2 are made of interconnected photovoltaic solar cells, which convert sunlight into DC voltage to power electronic<br />

circuits and projects. A solar module may be used alone, or two or more modules can be wired together in series or<br />

in parallel (or both) into larger “solar panels” to increase the useful voltage or current. Just as with batteries, modules<br />

wired together in series will increases the voltage, and modules wired together in parallel will increase the available<br />

current. When even more power is needed, solar panels may be similarly expanded into „solar arrays“. Solar cells and<br />

modules are great for charging batteries, powering miniature motors and small circuits, science fair demonstrations<br />

and projects, or just experimenting with the possibilities. Four our pupils we chosed 2 cells from Velleman for one<br />

team with total area 120–125 cm 2 . Specifications of one SOL2 photovoltaic solar cell (Velleman) are next:<br />

• y cell technology: polycrystalline silicon;<br />

• y working output voltage: 0.5 V DC;<br />

• y current: 800 mA;<br />

• y connections: red and black wire leads;<br />

• y dimensions: 6.5 cm x 9.2 cm x 0.5 cm;<br />

• y encapsulated.<br />

Main participants are pupils from schools (average age 12–18 years), but students and adults are welcome<br />

as well and will participate in a separate class. A team is formed from 1–3 participants, to apply the team<br />

needs a Team Name (also distinguishing marks for groups are welcome – motto, flags, caps, shirts etc.). In<br />

the first Latvian Solar Cup the solar cars created by pupils took part in the speed and power tracks, but in the<br />

second and next Solar Cups also solar boats and solar planes participated. Description of tracks:<br />

Speed Track:<br />

Orientation – from South to North; laminate surface 8 m long, 0.5 m wide (from 6 standard floor sheets);<br />

wood laths bounded both sides of track (see figure 1):<br />

Lath separates two tracks<br />

55cm<br />

8 m<br />

Figure 1. Organisation of Speed Tracks in Solar Cups<br />

Source: Contest Regulations, Institute of Solid State Physics, University of Latvia<br />

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The Force Trace:<br />

Orientation – from South to North; artificial grass surface (wires 2 cm high) 6 m long and 50 cm wide<br />

with 2–3 humps (10–20 cm high); both sides of Trace are bounded with vertical wood laths (see figure 2):<br />

55cm<br />

6 m<br />

Figure 2. Organisation of Force Trace in Solar Cups<br />

Source: Contest Regulations, Institute of Solid State Physics, University of Latvia<br />

The Water Trace:<br />

Orientation – from Southwest to Northeast; the pool (artificial river) with film inlay and deepness 30–60<br />

cm, length 6 m and the width 2 m. The Sun boat needs a couple of hooks – one in the bow and second – in<br />

the tail, to use a string, if the problem will arise with reciprocal motion (see figure 3):<br />

2 m<br />

6 m<br />

Figure 3. Organisation of Water Trace in Solar Cups<br />

Source: Contest Regulations, Institute of Solid State Physics, University of Latvia<br />

The Air Trace:<br />

The orientation is free. Possible variants depending on the ability of participating models (will be evaluated<br />

just before the competition):<br />

• y The Sun plane starts vertically – the time is fixed when defined height is reached (6–8 meters).<br />

• y The Sun plane needs the runway – it will be arranged directly on place.<br />

The process of Start and Competition:<br />

• y The Sun vehicle (boat) is laid on the Start just before the start line with covered Sun panels (from<br />

distance).<br />

• y After starting signal the cover is removed;<br />

• y If vehicle (boat) does not begin to move, it can be pushed slightly with one finger;<br />

• y The time is fixed between two events – when the front of vehicle is crossing the start line and when<br />

the tail of vehicle is crossing the finish line.<br />

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Janis Kleperis, Ilze Dimanta, Justs Dimants, Biruta Sloka<br />

LESSONS FROM TEACHING RENEWABLES: DOMESTIC AND CROSS-BORDER EDUCATION ACTION – LATVIAN SOLAR CUP<br />

Dividing the Sun vehicles and Sun boats:<br />

The Judges team is dividing the vehicles and boats in classes:<br />

• y A – Folk Class: the vehicle or boat is using Solar panels with active area not exceeding 125 cm 2 and<br />

does not use electronics;<br />

• y B – Master Class: The tuning of Solar Panels is made (concentrators etc.) or electronics is used to store<br />

Solar energy (before competition the stored energy must be discharged);<br />

• y C – Extra Class: The active area of Solar panels exceeds 125 cm 2 , hydrogen is used to store the solar<br />

energy and more extras);<br />

The competition takes place sequentially – Folk Class, Master Class, and Extra Class starting with Speed<br />

Trace, then Force Trace, then Water Trace and finishing with Air Trace. During the time when the tracks are<br />

not used for competition they can be used for trial experiments;<br />

• y Two drives will be allowed for every vehicle (boat, plane), and the best results will be judged.<br />

• y Awards will be for the best 3 places in all Tracks and Classes.<br />

The Place of Latvian Solar Cups 2008–2011 trditionally is the Car Parking place of Institute of Solid<br />

State Physics, University of Latvia (address: Latvia, Riga, Kengaraga Street 8). In case of rain the solar cars<br />

only will compete in the Vestibule of second floor, the lighting will be arranged with six 300 W halogen<br />

lamps situated 1.5 m above the track. However, the chosen date of the Latvian Solar Cup race – Saturday in<br />

mid-May – is usually sunny in Latvia, as it shows by long-time meteorological observations.<br />

Participants and results<br />

Latvian Solar Cup events are normally involved 80–120 participants (maximum 80 teams) from 35–<br />

60 schools, aged between 12 and 18 years. The younger participants had up to 4 years. Each year, the Sun<br />

Cup is also an international event – either a team from a foreign country or a lecturer from abroad. An excellent<br />

teacher and lecturer at the first Latvian Solar Cup was Professor Bohumil Horák from Ostrava University,<br />

Czech Republic (Horák, 2008).<br />

University of Kassel (Germany) Professor Jürgen Zick participated in Latvian Solar Cup events two times –<br />

2009 and 2011 (Hessen Solar Cup, 2011). He told that this kind of events are taking place in Hessen for more<br />

than ten years – every year to organize competition of solar boats, solar ultra-light mobile, remote-controlled<br />

solar-Mobile or Solar Robots; it is the issue of “energy revolution now” involving German pupils, students.<br />

Let describe just one of our events, the Latvian Solar Cup 2009. On the 16th May the 2nd Latvian Solar<br />

Cup took place at Institute of Solid state Physics of University of Latvia. Organized events included lectures<br />

and races. Totally 120 participants were divided in 59 teams (applied 86), there were also teachers, parents<br />

and fans. Pupils came from different schools in Latvia: Riga (Agenskalna National Gymnasium, the Riga<br />

School of Crafts, Jugla Secondary School, Riga 64th Secondary School, Riga 84th secondary school, pupils<br />

from Riga Pupils Castle, Riga State 1. Gymnasium, the Riga State Technical School, , Gymnasium of Nordic<br />

languages and technical innovation group TJN Annas-2/RTU); from country – A.Upītis Skriveru Secondary<br />

School, Auce Secondary School, Blome Elementary School, Liepaja 5th Secondary School, Jaunjelgava<br />

School, State Jelgava Gymnasium, Malpils Secondary School, Preili National Gymnasium, Priekuļi Secondary<br />

School, Saldus Gymnasium, Sigulda State Gymnasium, Smiltene Centre College and Smiltene Gymnasium.<br />

Lectures were started with academic speech of director of Institute of Solid state Physics (ISSP),<br />

Andris Šternbergs, overview oh Hessen Solar Cup by Professor Jürgen Zick. It was followed the lecture<br />

on organic photovoltaics by new researcher of ISSP Andrew Tokmakov and the presentation about Latvian<br />

solar testing plantation in Physical Energetic Institute – lecturers Martins Vanags and Janis Blums. Although<br />

Saturday morning began with a great Sun, when lectures ended, the Sun was hiding in the clouds. Sun’s<br />

missing then was the key to why the solar planes stood on the land, and why the speed of solar cars and boats<br />

was low. During the race of solar cars the participants were divided into three classes – Folk Classs, Master<br />

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Class and Extra Class. The races were on the speed track (distance 7.5 meters long), power track (6 m long<br />

artificial grass covering of the hills) and solar boat race in water (6 m long pool). Even in cloudy conditions,<br />

winners beat speed track in less than 4 seconds (from students – Tinky team from Sigulda State Gymnasium,<br />

albeit for a slower solar car it took almost 2 minutes. In the power track only two teams finished all way – it<br />

took 9 seconds for winning team and 1 minute 19 seconds for second place. The water race received much<br />

agreement from participants, but in cloudy conditions, only a few teams fought for the award-winning sites.<br />

Close of the Latvian Solar Cup event was the award ceremony, which awards students with different various<br />

prizes, which were brought upon sponsors: ISSP, University of Latvia, Latvian Academy of Sciences,<br />

Latvenergo, Latvian Council of Science, Riga Energy Agency, Riga City Council Education, Culture and<br />

Sports Department, VISC ESF project “Dabaszinātnes un matemātika”, Publisher company Lielvārds, Ltd.<br />

Perpetuum Nova Science, Journal “Ilustrētā Zinātne”, Ltd. Viessmann, Ltd. Rīgas Piensaimnieks, L’Oreal<br />

and Ministry of Environment.<br />

There were also questioning arranged in each Latvian Solar Cup summarizing all recommendations to<br />

organizers.<br />

Conclusions and Summary from evaluations of participants<br />

It is important to understand that solar car, boat or another device is not simple, but system containing<br />

several important parts. We must begin by understanding each part of the system and setting realistic goals as<br />

to what can be done in the same time that lies ahead. Lofty goals are great, but if they are set unrealistically<br />

high, the project may not be completed in time. One the other hand, if we choose a very simplistic approach,<br />

there may not be enough challenges to hold interest for the team.<br />

In order to not only physical race of solar cars and solar boats, but also intellectual contribution to develop<br />

young researchers, it would be useful when Solar Cup race could begin with descriptions from each Team<br />

of their research building up their model: energy capacity, available speed, payload, another capabilities or<br />

functions. From the beginning it always useful to make experiments with solar cells to see who will come out.<br />

The sun shines during the day and the intense summer than in winter, the wind blows differently, depending<br />

on the time and place. On the other hand, the plug at any time day or night “blindly” plugged into the<br />

socket. To run the TV, computer, fridge, heating pump, the toaster or hair dryer, no matter when and for how<br />

long. This leads to the central question: How can the consumption and production of electricity at any time<br />

be brought into balance? What can we do to achieve a full supply of renewable energies? What is the role of<br />

the conscious use of energy in everyday life? How can electrical energy be stored? How can we orient our<br />

personal consumption at the supply of renewable energies? How to drive our cars without ejecting CO 2<br />

and<br />

without gasoline and diesel fuels? It is not about science fiction. To develop meaningful utopias and displayed!<br />

Get creative with your pupils and students! Find out what everyone can do now is get closer to target the<br />

“100 % renewable energy”?<br />

References<br />

Brown, M. A. (2008). Introduction to Renewable Energy Technology: A Year-Long Science & Technology Course.<br />

Lakewood High School, 100 pages. Available online from: http://www.nrel.gov/education/pdfs/educational_resources/high_school/re_intro.pdf<br />

CSB. (2010). Consumption of energy resources in Latvia in 2010. Central Statistical Bureau (CSB) of Latvia. Available<br />

online from: http://www.csb.gov.lv/en/notikumi/consumption-energy-resources-latvia-2010-31967.html<br />

EU Working Document. (2011). Recent progress in developing renewable energy sources and technical evaluation of<br />

the use of biofuels and other renewable fuels in transport in accordance with Article 3 of Directive 2001/77/EC and<br />

Article 4(2) of Directive 2003/30/EC. EU Commission Staff Working Document, Brussels, 31.1.2011, 41 pages.<br />

Available online from: http://ec.europa.eu/energy/renewables/reports/doc/sec_2011_0130.pdf<br />

Hearps, P., McConnell, D. (2011). Renewable Energy Technology Cost Review. Melbourne Energy Institute Technical<br />

Paper Series, 58 pages. Available online from: http://www.garnautreview.org.au/update-2011/commissioned-work/<br />

renewable-energy-technology-cost-review.pdf<br />

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Janis Kleperis, Ilze Dimanta, Justs Dimants, Biruta Sloka<br />

LESSONS FROM TEACHING RENEWABLES: DOMESTIC AND CROSS-BORDER EDUCATION ACTION – LATVIAN SOLAR CUP<br />

Hessen Solar Cup. (2011). Available online from: http://www.uni-kassel.de/fb16/solarcup/news_archiv.ghk<br />

Horák, B. (2008). Renewable and Aletrnate Power Sources. Pilot projects at VSB-TU Ostrava VSB. Available online<br />

from: http://dtsw-mitglieder.de/deutsch/Bohumil_Horak.pdf; http://poweredbysun.vsb.cz<br />

Paskevicius, V. (2011). Electricity Sector Development in Lithuania. Report in Forum “Energy in Latvia 2011”, 7-12-<strong>2012</strong>,<br />

Riga, 16 pages. Available online from: http://konferences.db.lv/wp-content/uploads/2011/12/7_Paskevicius_Eng.pdf<br />

Renewables Are Ready: A Guide to Teaching Renewable Energy in Junior and Senior High School Classrooms. (2003).<br />

By the Union of Concerned Scientists. Available online from: http://www.ucsusa.org/assets/documents/clean_energy/renewablesready_fullreport.pdf<br />

Velleman: Encapsulated Solar Cell (0.5V/800mA). Available online from: http://www.velleman.eu/products/<br />

view/?id=339363<br />

Acknowledgement<br />

Authors acknowledge financial support to organize Latvian Solar Cups from ERFP project No Nr. 2DP/2.1.1.1.2.0./10/<br />

APIA/VIAA/010.<br />

More information about Latvian Solar Cups: http://www.cfi.lu.lv/saules-kauss/<br />

Atsinaujinančių IŠTEKLIų pamokos: vietiniŲ ir KITŲ<br />

ŠALIŲ MOKSLEIVIŲ mokymas – latvijos „saulės taurė“<br />

Janis Kleperis, Ilze Dimanta, Justs Dimants, Biruta Sloka<br />

Kietųjų būsenų fizikos institutas, Latvijos <strong>universitetas</strong><br />

Santrauka<br />

Nuo 2008 metų Latvijos universitete rengiami mokymai Latvijos „Saulės taurė“. Renginyje, kuris skirtas<br />

mokiniams ir studentams, kalbama apie vieną iš atsinaujinančių išteklių – saulės fotogalvaninę energiją.<br />

Studentai moko 5–12 klasių mokinius. Mokiniams vedamos paskaitos, užduodami namų darbai: sukurti vien<br />

saulės energija varomą transporto priemonę.<br />

Iš pradžių „Saulės taurė“ vyko aktyviai dalyvaujant Čekų kolegoms (Ostravos <strong>universitetas</strong>), remiantis jų<br />

patirtimi organizuojami panašūs renginiai. Vėliau kolegos iš Vokietijos Kaselio universiteto dalijosi patirtimi<br />

iš Vokietijos „Saulės taurės“ renginių.<br />

PAGRINDINIAI ŽODŽIAI: atsinaujinančios energijos technologijos, „Saulės taurė“, mokymo iniciatyva,<br />

fotogalvanika.<br />

JEL klasifikacija: Q130; Q290<br />

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PROBLEMS AND PROSPECTS OF DEVELOPMENT OF GREEN<br />

RURAL TOURISM IN UKRAINE<br />

Valentyna Oleynik 1 , Sergii Iaromenko 2<br />

Odesa National Academy of Food Technologies (Ukraine)<br />

Abstract<br />

The article is dealing with problems of emergence of green tourism in Ukraine, analyzing trends of eco-tourism in the world and in Ukraine.<br />

The research presented in this paper is the initial step of complex research of green tourism on the theoretic basis of social geography. The<br />

green tourism we consider as phenomenon that affects the development of rural areas, and makes a multiplier effect in the socio-economic<br />

and cultural spheres of rural areas. The paper is focussing on the regional difference in the development of tourism. The findings of O. Beydyk<br />

who created the recreational ranking methods, were taken as a methodological basis for this research. The economic estimation of GDP and<br />

the index of recreational and tourist potential of the regions in Ukraine are compared during this research stage.<br />

KEY WORDS: green tourism, agri-tourism, rural tourism, api-tourism, homesteads and farmsteads.<br />

JEL codes: R110<br />

Introduction<br />

The concept of rural areas’ multifunctional development is more prevailing concept in Ukraine, and<br />

it makes possible the simultaneous development of several economic activities. At the same time special<br />

attention is given to non-agrarian ways. It becomes apparent in time of information technologies that rapid<br />

development of scientific and technological progress, priority role of service sector, the agrarian production<br />

only as such can’t provide the necessary wealth to rural inhabitants.<br />

Prolonged socio-economic crisis reflects on social problems of population, mostly rural. However, acutely raises<br />

the question of overcoming inequalities of social and economic development between regions and within these<br />

regions. During the Soviet epoch and now various methods and principles to overcome this problem were and are<br />

declared. In the 1920s the principles of the elimination of economic, political and cultural backwardness were declared<br />

(Lanovyk, Matysyanevych, Mateyko, 1999). In 1930s a new economic politics with idea of rise of industrial<br />

level in backward agricultural areas was proclaimed (Skrypchenko, 1932). In 1950s principle of economic recovery<br />

act of each republic, equal status of all people of the USSR were declared (Danilov, Mukhin, 1959).<br />

Subsequently and still the basic principle of regional policy is the principle of equalization of socio-economic<br />

development of territories. This topic is widely debated between scholars of public administration,<br />

economics, geography. Famous works of F. Zastavny, Z. Varnaliya, Y. Shevchuk, I. Prokop, O. Topchiev,<br />

M. Baranovsky, I. Smal and many others embrace the extremely wide spectrum of research: backwardness,<br />

depression areas and their rehabilitation, development, management issues, etc.<br />

1 Valentyna Oleynik – Odesa National Academy of Food Technologies, Restaurant, Hotel and Touristic Business, Associate Professor,<br />

PhD in Geographical Sciences, <strong>Regional</strong> economy, Demography, Economic and Social Geography.<br />

E-mail: v.oleynik777@mail.ru<br />

Tel.: +380 67 783 00 56<br />

2 Sergii Iaromenko – Odesa National Academy of Food Technologies, Restaurant, Hotel and Touristic Business, Assistant, PhD in<br />

Geographical Sciences, <strong>Regional</strong> economy, Political Geography, Economic and Social Geography.<br />

E-mail: syaromenko@gmail.com<br />

Tel.: +380 63 137 72 51<br />

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Valentyna Oleynik, Sergii Iaromenko<br />

PROBLEMS AND PROSPECTS OF DEVELOPMENT OF GREEN RURAL TOURISM IN UKRAINE<br />

1. Methodology<br />

Scoring is mostly used in the study of natural phenomena and socio-geographical nature, and helps to<br />

improve the analysis of obtained data. When assessing the summary index, distribution of points for the<br />

reference value gradations is important. In this study, reference value, which we translated into points (from<br />

1 to 5 stars), has 25 shades (the number of regions of Ukraine). Thus, the degree of accuracy causes share<br />

these gradations unit for 5 points. Note also that all components of the scale (25 regions corresponding rates)<br />

have the same value (the difference between the first gradations are as important as between the latter), so<br />

it is logical distribution of the reference range between points evenly. These positions developed a number<br />

of scoring matrices of recreational resources of Ukraine, which became the basis of their overall rating. On<br />

the basis of relevant quantitative indicators, the expert approach, expeditionary significant experience with<br />

5-point scale assessed current and recreational potential of Ukraine regions, Autonomous Republic of Crimea<br />

and filled a number of auxiliary tables. Data have been summarized in Table 1.<br />

Administrative<br />

units<br />

Table 1. Recreational resource raking of Ukrainian regions<br />

Raking, points<br />

Socio-geographical<br />

Natural<br />

Natural<br />

and<br />

anthropogenic<br />

Architectural<br />

and historical<br />

Infrastructure<br />

Biosocial<br />

Event<br />

resource<br />

Sum<br />

of<br />

points<br />

Summary<br />

index of<br />

recreational<br />

rank<br />

AR of Crimea 2 5 5 5 5 5 5 32 5<br />

Vinnytsia 5 4 1 4 1 5 3 23 4<br />

Volyn 1 3 2 4 1 3 4 18 2<br />

Dnipropetrovsk 4 2 1 2 3 2 1 15 2<br />

Donetsk 3 1 1 1 5 1 2 14 1<br />

Zhytomyr 4 1 1 2 1 5 2 16 2<br />

Zakarpatska 1 5 4 3 1 2 1 17 2<br />

Zaporizhia 3 1 3 1 2 1 1 12 1<br />

Ivano-Frankivsk 2 4 2 3 1 4 5 21 3<br />

Kyiv 4 1 2 5 3 5 5 25 4<br />

Kirovohrad 5 1 1 1 1 2 1 12 1<br />

Luhansk 2 2 1 1 2 1 2 11 1<br />

L’viv 1 4 1 5 2 5 5 23 4<br />

Mykolaiv 5 2 1 1 2 2 3 16 2<br />

Odesa 5 2 1 3 4 5 5 25 4<br />

Poltava 4 1 1 2 1 5 2 16 2<br />

Rivne 2 2 3 3 1 1 4 16 2<br />

Sumy 3 2 2 2 1 4 1 15 2<br />

Ternopil 2 3 1 4 1 2 2 15 2<br />

Kharkiv 4 2 1 3 1 3 4 18 2<br />

Kherson 4 2 4 1 2 1 1 15 2<br />

Khmelnytsky 3 3 1 5 1 2 3 18 2<br />

Cherkasy 4 3 2 2 1 4 2 18 2<br />

Chernivtsi 3 4 1 3 1 2 2 16 2<br />

Chernihiv 3 1 3 4 1 5 2 19 3<br />

Source: Beydyk, O. (2004). Methods of recreational ranking. Kyiv.<br />

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O. Beydyk created seven major recreational resource blocks (“big seven” recreational resources: social,<br />

geographical, natural, natural and anthropogenic, architectural and historical, infrastructure, biosocial, event<br />

units) which are evaluated in the amplitude of 1–5 points. For ease of evaluation minimal and maximal criterion<br />

(extreme positions: 1 and 5 points) were determined. The cumulative score was determined by ranking<br />

(also a 5-point scale) amounts of score evaluations.<br />

V. Oleynik created ranking in GDP by regions of Ukraine (25 points). GRP rating to the regions defined<br />

as ranking evidence of GRP (maximum and minimum of real GRP by 25 regions).<br />

2. Results and Discussion<br />

One of the important directions of sustainable function of regional economy can be accelerated development<br />

of the tourism industry. All regions of Ukraine have a certain tourist and recreation resources. Beydyk<br />

(2001) identifies and ranks regions in accordance to indicators of tourist and recreation resources provision.<br />

The first in this rank is an Autonomy Republic of Crimea with the highest rates because it has the unique<br />

climate, natural diversity and rich history of region.<br />

The second group consists of Vinnytsia, Kyiv, Lviv, and Odesa regions (or oblasts in Ukrainian), in which<br />

anthropogenic and natural components are organically combined.<br />

The third group includes Ivano-Frankivsk and Chernihiv regions with rich historical and cultural, natural<br />

recreational areas and centers.<br />

The fourth group is quite numerous. It is formed by Volyn, Dnipropetrovsk, Zhytomyr, Zakarpatska, Mykolaiv,<br />

Poltava, Rivne, Sumy, Ternopil, Kharkiv, Kherson, Khmelnytsky, Cherkasy and Chernivtsi regions.<br />

The fifth group consists of Donetsk, Zaporizhia, Kirovohrad, Luhansk regions with lowest ratings.<br />

Comparing ranks of regions by classification of O. Beydyk (2001) and the main economic indicators<br />

(GRP) one can see the significant differences. That shows about existing and possible to issue potential of<br />

tourist and recreational resources (Table 2).<br />

Table 2. Rank indicators of tourist and recreational resources potential and gross regional product in regions of Ukraine<br />

Regions<br />

Rank of recreational<br />

resource<br />

Rank of GRP indicator Differences in ranks<br />

AR of Crimea 1 10 -9<br />

Vinnytsia 4 12 -8<br />

Volyn 8 23 -5<br />

Dnipropetrovsk 18 2 16<br />

Donetsk 22 1 21<br />

Zhytomyr 13 17 -4<br />

Zakarpatska 12 22 -10<br />

Zaporizhia 23 7 16<br />

Ivano-Frankivsk 6 14 -8<br />

Kyiv 2 6 -4<br />

Kirovohrad 23 21 2<br />

Luhansk 25 5 20<br />

L’viv 4 8 -4<br />

Mykolaiv 13 11 2<br />

Odesa 2 4 -2<br />

Poltava 13 9 4<br />

Rivne 13 19 -6<br />

Sumy 18 15 3<br />

Ternopil 18 24 -6<br />

Kharkiv 8 3 5<br />

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Valentyna Oleynik, Sergii Iaromenko<br />

PROBLEMS AND PROSPECTS OF DEVELOPMENT OF GREEN RURAL TOURISM IN UKRAINE<br />

Regions<br />

Rank of recreational<br />

resource<br />

Rank of GRP indicator<br />

Differences in ranks<br />

Kherson 18 20 -2<br />

Khmelnytsky 8 16 -8<br />

Cherkasy 8 13 -5<br />

Chernivtsi 13 25 -12<br />

Chernihiv 7 18 -11<br />

The significant part of these regions consist the rural areas, so “growth point” can and should be the green<br />

rural tourism in these regions.<br />

The green rural tourism can be a factor in solution of region backwardness problems in preferred direction<br />

of integrated development of rural areas. For example, in the Europe has become popular the green<br />

tourism in holydays. The main factors of this process are (Grushchynsky, Krakovia-Bal, Kazmir, 2007):<br />

• y ethno-cultural and socio-demographic changes in society, securing a healthy lifestyle, understanding<br />

of the environment values, natural products in mass production of artificial and synthetic materials,<br />

the need for urban residents to rest in rural areas;<br />

• y difficult economic situation in agriculture;<br />

• y release (due to technological progress in industry) workers of agriculture and the need for job creation<br />

in rural areas;<br />

• y the desire to “self-sufficient” rural families get extra income from renting accommodation and free<br />

sale of agricultural quality natural products;<br />

• y in time of the commercialization has increased the popularity of alternative tourism that promotes<br />

recreational activities;<br />

• y ecologically clean environment;<br />

• y the need to protect and restore rural landscapes.<br />

Thus, on the one hand, there was demand for recreation in the country side, on the other hand, was the offering<br />

responding to this demand by creating green tourism in a basis of farms and providing related services.<br />

There are several types of tourism nowadays. The rural tourism is a form of recreation in the country side<br />

which is closely related to local history, ethnic, cultural tourism and directly uses the attractiveness of rural<br />

areas. This form of tourism is valued for the fresh air, hospitality, local natural and cultural attractions.<br />

It is possible to identify several forms of rural tourism (Kravchenko, 2007):<br />

• y rural tourism – recreation in the country side;<br />

• y agritourism (a form of rural tourism is closely connected with agriculture (animal husbandry, fishing,<br />

gardening) or agri-recreational tourism that develops on the basis of households rural or farm lands,<br />

provides for recreation in nature and voluntary participation in the holiday farm work, but work on<br />

their land is the main source of family needs for food and getting extra cash benefits;<br />

• y green rural tourism (ecotourism variety), where the subject of tourism demand is ecologically clean<br />

areas, natural diversity, attractive landscapes. The basis for its development of rural settlements is<br />

located within or near the sites of nature.<br />

There are different possible combinations of types and forms of tourism. It may be cultural, educational,<br />

industrial, sports and health tourism, which developes on the basis of rural settlements. This can vary greatly<br />

in range of services. Separate homestead (farmstead; in Ukrainian – sadyba) can specialize in hunting,<br />

fishing, horseback riding, organizing holidays. Significant spread of rural tourism gained in Europe, which<br />

operates in two admissions: first – based on farms that specialize in various kinds of agricultural production<br />

and provide additional travel services, the second – only focuses on serving tourists. Green tourism provides<br />

employment for 0.5 to 0.9 million in EU (Oleynik, 2010). Over 2 million tourists may get the accommo-<br />

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dation in rural homesteads in Europe. A profit from green tourism reaches 10–20 % of the total income of<br />

tourism industry.<br />

In Latin America ecological tourism has become an alternative to timber industry and was competitive.<br />

Foreign exchange receipts from tourism exceed the environmental benefits from the export of bananas,<br />

coffee, textiles.<br />

The alternative version of development of eco-tourism and rural tourism activities are becoming popular<br />

in the African continent. Tourism became a protected segment model of national parks instead of the old<br />

colonial scheme as unique natural areas intended, primarily, as an exclusive possession for ‘white’ tourists,<br />

scientists and hunters. Local residents could visit the holy places, historical monuments. Now the situation<br />

has changed. The basis of environmental models is the principle, the essence of which is: unique species of<br />

flora and fauna, fragile ecosystems can be saved if the population that lives near the area to be financially<br />

interested in the development of protected areas, conservation of nature. Through eco-tourism the local inhabitants<br />

have to be compensated for the loss of other income (hunting, logging).<br />

The development of green tourism in Ukraine began much later than in the Europe and completely<br />

on other principles. First (by Ganin, 2011), consumers of services in the eco-tourism are usually the poor<br />

Ukrainians and foreign (especially Russians), and secondly, rural tourism is developing as an alternative<br />

activity that provides employment for agriculture which suffered decline. Unfortunately, for our fellow citizens<br />

(basically) green tourism is not yet to become an important type of recreation and continues to be some<br />

‘unexplained exotic’. According to opinion polls only 15 % of Ukrainian tourists prefer green tourism over<br />

other types of recreation.<br />

In 2010, the country offers nearly 1,000 different farms with a total capacity of 10 thousand places each<br />

year for 800,000 visitors. For comparison, known locally as agritourism in Poland are functioning about 12<br />

thousand households, in France, United Kingdom and Germany – at least 20 thousand in each country. In<br />

Ukraine, hosts are mainly concentrated in the traditional tourist regions: in Crimea, close to Azov Sea, and<br />

the Carpathian Mountains, where about 90 % of rural tourism estates are concentrated. It should be noted that<br />

the supply of domestic agritourism products, services and products covers a rather narrow range. First of all<br />

rural villages offer tours, traditional cuisine, wellness and active forms of tourism activities. Investigation of<br />

the main types of agritourism activities in the Carpathian region showed that a high share offers in promotional<br />

publications account for a variety of recreation classes, trips to area attractions, hiking and gathering<br />

mushrooms and berries.<br />

Such tourist activities associated with the traditional known locally as agri-tourism, agri-therapy, agrientertainments,<br />

here are not sufficiently developed. World experience of agri-tourism products and services<br />

using indicates that a wide range of proposals in various spheres of activity are proposed. In particular, the<br />

innovative nature of them have the products and services in a special zoo corner in farmsteads, field games of<br />

the new generation, hypnotherapy, different types of agri-entertainments. In Ukraine, these innovative classes<br />

are not enough popular and little used in practice of the green rural tourism and agri-tourism. Therefore<br />

it is important to study these new forms of tourism activities in rural areas.<br />

Along with the development of Ukrainian agriculture tourism in organizational terms is different from<br />

European ones. Unlike the practice of European countries Ukrainian began to develop this sphere conducted<br />

“from above”. However, every year more and more local authorities and governments, civil society organizations<br />

involved in rural tourism development, approved policies and programs. The media has special role<br />

in this process that promotes the possibility of rest in the village, pays attention to existing unused resources.<br />

For example through the activities of the Union to promote rural tourism, in Ukraine actively implemented<br />

in tourist market agri-tourism product, known as the “green tourism”. Twenty-two regions of the country<br />

representing the properties of homestead that provides accommodation, meals, attraction to the work of<br />

local residents and foreign tourists. At the same time, given the approaching tourist season <strong>2012</strong>, the soccer<br />

championship Euro-<strong>2012</strong> and the International Congress Apimondia in 2013 to almost new version is being<br />

prepared for the Ukrainian information and tourist guide to api-tourism environment that will order the selected<br />

services and clarify the issue of location:<br />

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Valentyna Oleynik, Sergii Iaromenko<br />

PROBLEMS AND PROSPECTS OF DEVELOPMENT OF GREEN RURAL TOURISM IN UKRAINE<br />

1) owners of farmsteads (sadybas) of rural tourism with an apiary and bee offered for medical purposes;<br />

2) beekeepers offering bee products in medician purposes and services of accommodation and meals in<br />

their own sadybas;<br />

3) information materials with invitation about the possibilities of recreation and api-therapy;<br />

4) contacts of sadybas’ owners of rural tourism and beekeepers;<br />

5) commentaries with experts on api-therapy.<br />

Promoting of rural tourism in Ukraine is suspended by the absence of perfect legislation. In the January<br />

2009, in Ukraine was not adopted a law on rural or ecological (green) tourism – unlike some neighbouring<br />

countries (Poland, Hungary). In consideration taken as the basis – the first reading – the draft law “On rural<br />

and green tourism” (Resolution of Parliament № 2179 of 16.11.2004 town) was not repeatedly discussed at<br />

Ukrainian Parliament. In Parliament (Verkhovna Rada) there were bills “On rural tourism” № 0920 from<br />

25.06.2006, and “On the village green tourism” № 3467 of 12.04.2007. However, in the autumn of 2007, the<br />

Verkhovna Rada of Ukraine the next convocation withdrew them from consideration.<br />

Currently the Parliament is not pending any special law on green tourism. Registered bills in tourism<br />

related solely to tour operators and travel agents. Law of Ukraine “On Tourism” № 324/95 of 15.10.1998,<br />

the total is for all types of tourism and tourist activities. Some clarification of policies explains procedure<br />

to provide services to temporary accommodation, approved by the Government (Cabinet of Ministries) of<br />

Ukraine on March 15, 2006, N 297.<br />

Conclusions<br />

There is a need of funds in addition to the organization of rural tourism. The modern village has no better<br />

times. For proper execution of homesteads, procurement of necessary equipment and transport the help from<br />

the state is necessary. It would be needed to establish a public fund for the development of rural tourism, to<br />

introduce the provision of targeted loans at low interest rates.<br />

The problem is also how to create competitive regional tourism products: it is important to improve bad<br />

roads, inadequate development of rural infrastructure, low information basis for potential tourists, reducing<br />

the attractiveness of recreational resources of natural and anthropogenic origin due to irrational use and lack<br />

of effective measures for their protection.<br />

References<br />

Бейдик, О. О. (2001). Рекреаційно-туриські ресурси України: методологія та методика аналізу, термінології,<br />

районування. Київ: Видавничо-поліграфічний центр “Київський університет”.<br />

Ганін, В. В. (2011). Зелений туризм в Криму як елемент громадської дипломатії. Тези міжнародної конф. „Розвиток<br />

сільських територій: економічний, соціальний і екологічний аспекти“, 17–18 березня. Київ.<br />

Грущинський, Є., Краковя-Баль, А., Казьмір, Л. (2007). Агротуризм як важливий чинник активізації розвитру<br />

сільських територій: Польський досвід і Українські перспективи. Географія. Економіка. Екологія. Туризм.<br />

Регіональні студії. Збірник наукових праць. За ред. І. В. Смаля. Ніжин. ТОВ. “ВидавництвоАспект-Поліграф”.<br />

Данилов, А. Д., Мухин, Г. Н. (1959). Размещение отраслей народного хозяйства СССР. Москва: Госпланиздат.<br />

Державний комітет статистики України. Режим доступу: http://www.ukrstat.gov.ua/<br />

Кравченко, Н. (2007). Роль сільського туризму в розвитку проблемних регіонів Полісся. Географія.<br />

Економіка. Екологія. Туризм. Регіональні студії. Збірник наукових праць. За ред. І. В. Смаля. Ніжин. ТОВ.<br />

“ВидавництвоАспект-Поліграф”.<br />

Лановик, Б. Д., Матисяневич, З. М., Матейко, Р. М. (1997). Економічна історія України і світу. Київ: Вікар.<br />

Олійник, В. (2010). Суспільно-географічна оцінка депресивних територій України. Автореферат дисертації на<br />

здобуття звання канд. геогр. наук.<br />

Сайт Верховної Ради України. Електронний ресурс. Режим доступу: http://w1.c1.rada.gov.ua/pls/radac/pd_index_n<br />

Сільський зелений туризм. Електронний ресурс. Режим доступу: http://www.greentour.com.ua/ukrainian/news.<br />

Скрипченко, О. (1932). Основні принципи раціонального географічного розміщення продуктивних сил у СРСР у<br />

другій п’ятирічці. Харків.<br />

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Смаль, І. (2007). Туризм як форма господарського освоєння депресивних регіонів. Географія. Економіка. Екологія.<br />

Туризм. Регіональні студії. Збірник наукових праць. За ред. І. В. Смаля. Ніжин. ТОВ. “ВидавництвоАспект-<br />

Поліграф”.<br />

Смаль, І. (2007). Туризм як форма господарського освоєння депресивних регіонів. Географія. Економіка.<br />

Екологія. Туризм. Регіональні студії. Збірник наукових праць. За ред. І. В. Смаля. Ніжин. ТОВ. “Видавництвоc<br />

Аспект-Поліграф”.<br />

Зінько, Ю. В., Горішевський, П. А., Рутинський, М. Й. (2011). Інноваційні форми занять в сільському туризмі<br />

та агротуризмі. Тези міжнародної конф. “Розвиток сільських територій: економічний, соціальний і екологічний<br />

аспекти“, 17–18 березня. Київ.<br />

Žaliojo kaimo turizmo ukrainoje PLĖTROS problemos<br />

ir galimybės<br />

Valentyna Oleynik, Sergii Iaromenko<br />

Odesos nacionalinė maisto technologijos akademija (Ukraina)<br />

Santrauka<br />

Žaliojo turizmo tyrimas Ukrainoje yra svarbus. Valstybinio Ukrainos statistikos komiteto teigimu, apie<br />

32 % Ukrainos gyventojų gyvena kaimo vietovėse. Pereinant prie rinkos ekonomikos žemės ūkio sektoriuje<br />

vyksta gyventojų nutekėjimas į miestus. Viena vertus, tą galima paaiškinti didesne mechanizacija, kita vertus<br />

– besitęsiančia urbanizacija. Sprendžiant šią krizę, išeitis būtų – industrializacija ir turizmo, kaip regioninio<br />

ekonominio multiplikatoriaus, plėtra. Žaliasis turizmas Ukrainoje turi daug galimybių plėtrai: dideli<br />

žemės ūkiui naudojami plotai, kraštovaizdžio įvairovė, žmogiškieji ištekliai.<br />

Taikydami O. Beydyk rekreacinių išteklių matavimo metodą ir V. Oleynyk atsilikusių regionų tyrimo metodus,<br />

straipsnio autoriai atliko lyginamąją sąlygų skirtumų analizę. Tyrimas parodė, kad tokie regionai kaip<br />

Krymo autonominė respublika, Černihiv, Čerkasy, Zakarpatska turi didelį rekreacinį potencialą, bet mažą<br />

bendrąjį nacionalinį produktą (BNP). Tai rodo menką regionų išsivystymą. Tai galėtų pagerėti išnaudojus<br />

turizmo sektoriaus privalumus.<br />

Šiame straipsnyje taip pat įvertinama kai kurių Europos valstybių patirtis ir pateikiamos bendros pasaulio<br />

turistinių regionų charakteristikos. Būsimi tyrimai turėtų sietis su planavimo schemų administraciniuose<br />

vienetuose kūrimu, turizmo išteklių inventorizavimu, perspektyviausių turizmo plėtros sričių nustatymu.<br />

PAGRINDINIAI ŽODŽIAI: žaliasis turizmas, agroturizmas, kaimo turizmas, namų ūkiai ir sodybos.<br />

JEL klasifikacija: R110<br />

73


Janis Paiders, Juris Paiders<br />

QUANTITATIVE MEASUREMENT OF CROSS-BORDER INTERACTIONS (EXAMPLE OF AFRICA)<br />

QUANTITATIVE MEASUREMENT OF CROSS-BORDER INTE-<br />

RACTIONS (EXAMPLE OF AFRICA)<br />

Janis Paiders 1 , Juris Paiders 2<br />

University of Latvia (Latvia)<br />

Abstract<br />

Cross-border cooperation is one of the advantages of the EU that presented conditions for economic growth of all Member States<br />

when the organization was formed. The aim of the work was to look for quantitative indicators and data processing methods that<br />

would characterize cross-border interactions, while looking for and marking out high-integration regions. The authors’ previous studies<br />

(Paiders, Paiders, 2010) were aimed at conducting measurements of cross-border interactions in the cluster of European states.<br />

In this work, the authors use the already-familiar methodology and indicators in order to analyze the cross-border interactions of<br />

African states. The layout of highly integrated borders allowed marking out four groups of African states with the greatest economic<br />

integration with neighboring states.<br />

KEY WORDS: spatial autocorrelation, Africa’s regions, neighbour effect.<br />

JEL Codes: C020, F150, Y910<br />

Introduction<br />

Cross-border cooperation is one of the advantages of the EU that presented conditions for economic<br />

growth of all Member States when the organization was formed. The aim of the work was to look for quantitative<br />

indicators and data processing methods that would characterize cross-border interactions, while<br />

looking for and marking out high-integration regions. As evidenced by the authors’ previous studies (Paiders,<br />

Paiders, 2010: 31), cross-border interaction must be viewed in a much wider context, not only in geographical,<br />

economic, or political categories. Cross-border influence (migration, exchange of information, etc.)<br />

affects cultures, social and demographic areas, which is reflected in indicators connected with these areas.<br />

The authors’ previous studies (Paiders, Paiders, 2010) were aimed at conducting measurements of crossborder<br />

interactions in the cluster of European states. In this work, the authors use the already-familiar methodology<br />

and indicators in order to analyze the cross-border interactions of African states.<br />

Application of European experience in the economic and social transformation of the continent of Africa<br />

became particularly significant in the beginning of 2010, when social processes in North Africa (the Arab<br />

Spring), and several other Middle Eastern countries marked a shift from authoritarianism to searching for<br />

democratic models in state administration. Revolution in Egypt, Tunisia, Libya has a negative impact on almost<br />

all economic sectors in these countries. Also, the possibility of successful future economic development<br />

if the demographical situation stays the same is not likely to happen (Noury, 2011).<br />

1<br />

Janis Paiders – Latvian University (Latvia), Geography and Earth science department, student, scientific interest: economic<br />

geography.<br />

E-mail: paidersjanis@inbox.lv<br />

2<br />

Juris Paiders – Latvian University (Latvia), Geography and Earth science department, doctor of geography, associated professor,<br />

scientific interest: economic geography.<br />

E-mail: jpaiders@inbox.lv<br />

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The authors were personally encouraged to conduct a study in this area by European Commissioner for<br />

Development Andris Piebalgs, as the results of the work may be used to apply quantitative indicators and<br />

methods of quantitative analysis to define areas with a high tendency of integration and mark those state<br />

borders that have become real barriers interfering with regional cooperation and development.<br />

1. Data and methods<br />

Information on the amount of trade is obtained from Trademap (Trade Map, 2009) data on external trade<br />

of countries, based on official sources (COMTRADE, Eurostat, etc). Hence for this research annual changes<br />

in gross domestic product (GDP) per capita, based on purchasing-power-parity (PPP) valuation, were selected<br />

as an indicator, using International Monetary Fund World Economic and Financial Surveys obtained<br />

from the World Economic Outlook Database. Gross domestic product (GDP) per capita: annual changes<br />

based on purchasing-power-parity (PPP) valuation. Data of Human Development Index are based on United<br />

Nation statistic sources (Human Development, 2009).<br />

As a parameter for determining the weight of the weighted average for neighbour territories, authors have<br />

used the proportion of length of the land border of neighbour territories against the total length of the land<br />

border. The weighted average for neighbour territories was obtained according to the formula<br />

X<br />

n<br />

∑ Rn<br />

× X<br />

1<br />

n<br />

=<br />

n<br />

∑<br />

where n – the number of territories that border territory i;<br />

X<br />

n<br />

– the weighted average parameter of neighbour territories;<br />

R<br />

n – the total length of border with the respective territory;<br />

1<br />

R<br />

n<br />

n<br />

X<br />

n<br />

– the value of the respective parameter in the neighbour country.<br />

Further in the regression analysis it was assumed that an indicator of a territory is a function of the<br />

weighted average of the respective indicator in all neighbour countries.<br />

In this case, the border will serve as a variable that describes spatial interaction, assuming that the longer<br />

a border between corresponding territories, the stronger the spatial interaction between them. However, not<br />

all borders can serve as measures of spatial interaction. If there are indicators that describe spatial interaction<br />

between two countries, the value of the indicator (compared against the length of border) would serve to<br />

describe the amount of interaction.<br />

Following the standard used by Frolova (2005), the zero hypothesis was tested for regression models,<br />

checking whether zero was included in the credibility interval of the regression coefficient (t-statistic) but<br />

significance of determination coefficient (R Square in tables) was tested using F empirical .<br />

As a measure to characterize interaction, external trade turnover was chosen; borders were classified<br />

according to the size of this indicator per border kilometre.<br />

Since often significant inequalities are seen in neighbour countries’ mutual trade agreements, the authors<br />

have used an improved formula to calculate the economic permeability of borders.<br />

( Xeksp<br />

+ Yimp)<br />

+ ( Yeksp<br />

+ X<br />

C =<br />

2R<br />

where C – economic permeability of border;<br />

imp<br />

)<br />

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Janis Paiders, Juris Paiders<br />

QUANTITATIVE MEASUREMENT OF CROSS-BORDER INTERACTIONS (EXAMPLE OF AFRICA)<br />

R – the length of border (km);<br />

X exp<br />

– exports of country X to country Y;<br />

Y imp<br />

– imports of country Y from country X;<br />

Y exp<br />

– exports of country Y to country X;<br />

X imp<br />

– imports of country X from country Y.<br />

It is possible to calculate the economic permeability of borders in a simpler manner by using the following<br />

formula:<br />

T<br />

C =<br />

R<br />

where C – economic permeability of border;<br />

R – length of border (km);<br />

T – mutual amount of external trade between countries (imports + exports).<br />

Whereas in the previous study the authors focused on cross-border interactions as a scalar field, the present<br />

study has obtained the first results by looking at international trade in the form of a vector field.<br />

International trade can be expressed spatially as a vector whose numeric value is proportional to the trade<br />

balance amount, while the vector’s direction is determined by the trade surplus (the vector’s plus sign) or<br />

trade deficit (minus sign).<br />

At the time when data for the study was being collected, South Sudan had not yet declared its independence<br />

– therefore, the work and figures use the former borders of Sudan.<br />

,<br />

2. Results and discussion on the influence of autocorrelation<br />

and cross-border measurement<br />

The obtained results (tables 1, 2) force to conclude that there are parameters and geographical territories,<br />

for which the neighbour influence is extremely high. Results show that, for many economic and other<br />

indicators, including the average changes of the same indicator in surrounding territories explains most of<br />

dispersion in regression analysis. For instance, for all world countries the GDP per capita (2007) closely<br />

correlates to the average GDP per capita of neighbour countries (R 2 = 0.67).<br />

Table1. Neighbour effect (spatial autocorrelation) in World countries<br />

Indicators Number of countries R Square F-empirical t-statistic<br />

GDP per capita 2007 143 0,67 290,47 17,04<br />

GDP per capita 2008 143 0,61 223,43 14,95<br />

Increase in GDP per capita 2007 / 2006 143 0,66 269,57 16,42<br />

Increase in GDP per capita 2008 / 2007 143 0,19 33,88 5,82<br />

Average lifespan 2009 142 0,78 482,39 21,96<br />

Average lifespan (men) 2009 142 0,75 409,67 20,24<br />

Average lifespan (women) 2009 142 0,80 549,76 23,45<br />

Birth rate 2009 143 0,77 479,77 21,90<br />

Child mortality 142 0,61 222,56 14,92<br />

Average number of children per woman 2009 142 0,71 341,78 18,49<br />

Change in population 2007/2006 143 0,67 291,23 17,07<br />

Human Development Index (HDI) 2007 140 0,80 564,65 23,76<br />

Source: author’s calculations.<br />

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When looking at various indicators characterizing the development of states in Africa (Table 2), it can be<br />

noted that the autocorrelation of values of neighboring African states is generally significantly weaker than on<br />

the global scale (Table 1). However, for all examined indicators, the correlation between the weighted average<br />

of a state and its neighboring states is still statistically significant. The reason why the interlinking of a state<br />

and its neighboring states is lower on a continental scale is connected with the fact that, when shifting from<br />

the global scale to a smaller (continental) scale, the variation in values of the examined parameter is reduced.<br />

Table 2. Neighbour effect (spatial autocorrelation) in African countries<br />

Indicators Number of countries R Square F-empirical t -statistic<br />

GDP per capita 2007 46 0,37 26,08 5,11<br />

GDP per capita 2008 46 0,28 17,48 4,18<br />

Increase in GDP per capita 2007 / 2006 46 0,40 28,94 5,38<br />

Increase in GDP per capita 2008 / 2007 46 0,12 6,03 2,46<br />

Average lifespan 2009 46 0,48 41,32 6,43<br />

Average lifespan (men) 2009 46 0,45 36,72 6,06<br />

Average lifespan (women) 2009 46 0,53 48,66 6,98<br />

Birth rate 2009 46 0,52 47,77 6,91<br />

Child mortality 46 0,21 11,76 3,43<br />

Average number of children per woman 2009 46 0,45 35,66 5,97<br />

Change in population 2007/2006 46 0,34 22,44 4,74<br />

Human Development Index (HDI) 2007 46 0,26 15,40 3,92<br />

Source: author’s calculations.<br />

Figure 1 shows the African state borders that practically act as barriers. As evidenced by the obtained<br />

results, the African continent is splintered, due to both geographical and political reasons. Moreover, splintering<br />

is characteristic to parts of Africa with different climatic and geographic specialization, which could<br />

complement each other. In Sub-Saharan Africa informal trade can be explained by the fact that land borders<br />

are not similar to the local ethnic group borders (Walther, 2009) Barriers in African land borders have a negative<br />

impact on the future economic development of African countries (Sipetean, Ivan Oana, 2010). Borders<br />

that practically function as barriers are the main obstacle that prevents Africa from using the opportunities<br />

that cross-border cooperation gives to, for example, Europe. In the other hand income inequality is a barrier<br />

in successful future economic development in African countries (Fanta, Upadhyay, 2009). Also, informal<br />

sector cross-border trade plays a much larger role in Africa than in Europe (Peberdy, 2000).<br />

Areas with a high level of cross-border cooperation are shown in Figure 2. It displays the African borders<br />

with the greatest border throughput – where the border’s economic throughput exceeds USD 600,000 per<br />

year per one kilometer of the border. Such level of throughput is comparable with the least-integrated borders<br />

of European states in the Balkans and Eastern Europe. Intra-regional trade in Africa as a part of the total trade<br />

has traditionally been low in comparison to other forms of integration (Bilas, Franc, 2010).<br />

When comparing the level of integration in Europe and Africa, it must be concluded that the differences<br />

are statistically significant. In essence, borders that would be defined as barriers within the context of Europe<br />

must be viewed as highly integrated in Africa.<br />

Figure 3 displays Africa’s cross-border cooperation in the form of a generalized vector space, revealing<br />

the main directions and centers of international trade.<br />

Figures 1–3 served as the basis for developing the regionalization scheme of Africa’s cross-border interactions<br />

(Figure 4).<br />

The work has resulted in the development of a regionalization scheme (Figure 4), marking out Africa’s<br />

regions with a high level of cross-border interactions. The layout of highly integrated borders allowed marking<br />

out four groups of African states with the greatest economic integration with neighboring states.<br />

77


Janis Paiders, Juris Paiders<br />

QUANTITATIVE MEASUREMENT OF CROSS-BORDER INTERACTIONS (EXAMPLE OF AFRICA)<br />

Figure 1. African land borders with low economic permeability in 2008<br />

Source: Trade Map, 2009; author’s calculations<br />

Figure 2. African land borders with high economic permeability in 2008<br />

Source: Trade Map, 2009; author’s calculations<br />

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Figure 3. Direction of cross-border trade flow in African countries (2008)<br />

Source: Trade Map, 2009; author’s calculations<br />

A – Arab states of North Africa. This group includes Algeria, Morocco, Tunisia, Libya, and Egypt.<br />

These states, in spite of the relatively great lengths of the borders between them, are characterized by large<br />

border throughput, compared to the average level of Africa. This is largely due to being populated by one<br />

nation (Arabs) and having a unifying religion (Sunni Islam). Considering that instability negatively affects<br />

tourism and international trade, it can be expected that the revolutions in Tunisia and Egypt in spring 2011,<br />

as well as the Libyan civil war, will have affected the integration of this region’s states negatively in the short<br />

term. However, upon removal of the political obstacles, the Arab states of North Africa could become one of<br />

the most promising examples of high integration in the future.<br />

B – Coastal states of the Gulf of Guinea. This group includes both coastal states of the Gulf of Guinea<br />

and the border-states thereof, with which there is rather significant economic integration. The central and<br />

economically most powerful states of this group, Ivory Coast and Ghana, also have significant economic<br />

throughput on the land borders. The borders of this area on which the economic integration exceeds USD<br />

600,000 per year per kilometer are the ones connecting coastal states with landlocked states. The great economic<br />

throughput is largely explained by the need of landlocked countries (Mali, Burkina Faso) to access the<br />

sea. It must also be noted that the high economic throughput per kilometer is largely due to the small length<br />

of these borders.<br />

C – East Africa Community (EAC). This group includes Kenya, Tanzania, Uganda, Rwanda, and Burundi.<br />

The economic integration of all of these states, except for Burundi, is rather high on the overall African<br />

background. The most integrated borders in this group are those with Kenya, which is the most developed<br />

country of the region. One of the specific tasks of the EAC is to facilitate the mutual economic integration<br />

of these states.<br />

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QUANTITATIVE MEASUREMENT OF CROSS-BORDER INTERACTIONS (EXAMPLE OF AFRICA)<br />

Figure 4. Zones in Africa with high cross-border interactions in 2008<br />

Source: Trade Map, 2009; author’s calculations<br />

D – Republic of South Africa and its neighboring states (mostly Southern African Development<br />

Community countries). This group includes South Africa, as well as Namibia, Botswana, Zambia, Mozambique,<br />

and Swaziland. The high integration of the borders of these states is connected with the relationship of<br />

South Africa as an economically powerful center with its less-developed neighboring states. The economic<br />

relations of South Africa with its neighboring states are characterized by a significant trade surplus. South<br />

Africa acts as an economic engine dragging up the neighboring states. Southern African Development Community<br />

has higher regional integration between member countries compared to East African Community<br />

(Sissoko, Sohrabji, 2010). Unlike the Arab region of North Africa, in which there is no marked economic<br />

leadership or dominance, this region is mono-centric.<br />

Conclusions<br />

African regions with the greatest economic integration with neighboring states are Arab states of North<br />

Africa, Coastal states of the Gulf of Guinea, East Africa Community, Republic of South Africa and its<br />

neighboring states.<br />

African borders with the greatest border throughput are comparable with the least-integrated borders of<br />

European states in the Balkans and Eastern Europe.<br />

Republic of South Africa and its neighbor countries could become one of the most promising examples<br />

of high integration in the future.<br />

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References<br />

Bilas, V., Franc, S. (2010). Globalization, <strong>Regional</strong>ization and Information – Communication Convergence of Africa.<br />

Interdisciplinary Description of Complex Systems, No. 8(2), p. 104–118.<br />

Frolova, L. (2005). Korporatīvā sektora attīstība Latvijā un to ietekmējošie faktori. (The Development of the Corporate<br />

Sector in Latvia and Factors Influencing it.) 690. [sēj.]. Latvijas Universitātes Raksti. Vadības zinātne. Rīga: Latvijas<br />

Universitātes akadēmiskais apgāds, lpp. 52.–67. (In Latvian)<br />

Human development reports statistics. (2009). http://hdr.undp.org/ne/statistics/data<br />

Noury, V. (2011). N African revolution: counting the cost. African Business, Issue 374. p. 46–50.<br />

Paiders, J., Paiders, J. (2010). Measuring Influence of Neighbour Effect on Sustainable Development of Countries. Homan<br />

Resources – the Main Factorof <strong>Regional</strong> Development. Journal of Social Sciences, No. 3. Klaipėda: Klaipėda<br />

University, p. 29–35.<br />

Peberdy, S. (2000). Border Crossings: Small Enterpreneurs and Cross-border Trade between South Africa and Mozambique.<br />

Journal of Economic & Social Geography, Vol. 91, Issue 4, p. 361–378.<br />

Sipetean, C., Ivan Oana, N. (2010). Beyond the Borders of Globalizations EU-AFRICA, Economy and Conflict. Annales<br />

Universitatis Apulensis – Series Oeconomica, Vol. 12, Issue 2, p. 589–593.<br />

Sissoko, Y., Sohrabji, N. (2010). Current account sustainability in African economic communities: Are there regional<br />

differences? China-USA Business Review, Vol. 9, Issue 10, p. 13–29.<br />

Trade Map: Trade statistics for international business development. (2009). http://www.trademap.org/Index.aspx<br />

Walther, O. (2009). A Mobile Idea of Space. Traders, Patrons and the Cross-Border Economy in Sahelian Africa. Journal<br />

of Borderlands Studies, Vol. 21, Issue 1, p. 34–46.<br />

Kiekybinis pasienio sĄveikos matavimas<br />

(Afrikos pavyzdys)<br />

Janis Paiders, Juris Paiders<br />

Latvijos <strong>universitetas</strong><br />

Santrauka<br />

Pasienio bendradarbiavimas buvo vienas iš ES teikiamų privalumų, lėmusių visų organizacijos narių<br />

ekonominę plėtrą. Šio darbo tikslas – nustatyti kiekybinius rodiklius ir duomenų apdorojimo metodus, kurie<br />

leistų apibūdinti pasienio sąveiką, kartu ieškant ir išskiriant labai integruotus regionus. Ankstesni autorių<br />

(Paiders, Paiders, 2011) darbai skirti matuoti pasienio sąveiką Europos valstybių klasteryje. Šiame darbe ta<br />

pati metodologija ir rodikliai naudojami Afrikos valstybių pasienio sąveikai įvertinti. Ankstesni autorių tyrimai<br />

sutelkti ties pasienio sąveika kaip skaliariniu lauku, o šiame darbe tarptautinė prekyba vertinama vektorių<br />

forma. Tarptautinė prekyba gali būti išreikšta vektoriumi, kurio skaitinė reikšmė proporcinga prekybos<br />

balansui, tuo tarpu vektoriaus kryptį nulemia prekybos perviršis (teigiama vektoriaus reikšmė) arba prekybos<br />

deficitas (neigiama vektoriaus reikšmė).<br />

Lyginant Europos ir Afrikos integracijos lygį, padaryta išvada, kad skirtumai yra statistiškai svarbūs.<br />

Iš esmės sienos, kurias galima apibūdinti kaip skiriančias ribas Europos kontekste, Afrikoje būtų laikomos<br />

labai integruotomis. Ištyrus labiausiai integruotas sienas, išskirtos keturios Afrikos valstybių grupės, kurios<br />

labiausiai ekonomiškai integruotos su kaimyninėmis valstybėmis.<br />

Tyrimo išvados:<br />

1. Labiausiai integruoti Afrikos regionai yra arabų valstybės šiaurėje, pakrantės valstybės Gvinėjos<br />

įlankoje, rytų Afrikos bendruomenė, Pietų Afrikos Respublika ir jos kaimyninės valstybės.<br />

2. Labiausiai integruoti Afrikos regionai Europos kontekste būtų lygintini su mažiausiai integruotais<br />

Balkanų ir Rytų Europos regionais.<br />

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QUANTITATIVE MEASUREMENT OF CROSS-BORDER INTERACTIONS (EXAMPLE OF AFRICA)<br />

3. PAR ir jos kaimyninės valstybės ateityje turėtų tapti didesnės ekonominės integracijos Afrikoje pavyzdžiu.<br />

Tyrimo rezultatai gali būti panaudoti taikant kiekybinius rodiklius ir kiekybinius tyrimo metodus, apibrėžiant<br />

regionus, kur didžiausias integravimosi potencialas, ir pažymint tas valstybių sienas, kurios tapo<br />

skiriamąja riba, stabdančia regioninį bendradarbiavimą ir vystymąsi.<br />

PAGRINDINIAI ŽODŽIAI: erdvinė autokoreliacija, Afrikos regionai, kaimynystės efektas.<br />

JEL klasifikacija: C020, F150, Y910<br />

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STIMULATION OF INNOVATIVE-INVESTMENT PROCESS:<br />

WORLD EXPERIENCE<br />

Liudmila Parfenova 1 , Andrei Pugachev 2 , Vytautas Juščius 3<br />

The Yaroslavl Demidov State University (Russia), Klaipėda University (Lithuania)<br />

Abstract<br />

In the article results of the comparative analysis of world experience of stimulation of innovative-investment process through the<br />

formation of a favorable tax climate are generalized. Development of tax stimulation of innovation activity is considered as a crucial<br />

factor in building a new model of economic growth. It is concluded that within the subject principle there are three elements of the<br />

stimulation instrument: amortization privileges, preferences concerning the profits tax, indirect measures of tax stimulation. Conclusions<br />

on potential use of foreign tax instruments of stimulation of innovation activity in the Russian conditions are presented.<br />

KEY WORDS: tax stimulation, innovation activity, tax credits, investment tax credit, tax research credit, amortization, profit tax of<br />

the organizations, R&D, modernization.<br />

JEL codes: H250, O110.<br />

Introduction<br />

In different regions and countries stimulation of innovative-investment process depend on strategic aims<br />

and existing economic policy. In some countries direct support of the innovation enterprises prevails, in others<br />

– support in the preference system, in the third complex of support of innovations is balanced between<br />

direct and indirect measures. However tax stimulation is to some extent used in all countries with the developed<br />

innovative sphere.<br />

Forming of a favorable tax climate becomes one of prime problems of the Russian economy within the<br />

task of a transition to the new model of economic growth based on innovations, the private initiative, a qualitative<br />

financial infrastructure (Budget Message of the President of the Russian Federation on fiscal policy<br />

in <strong>2012</strong>–2014). The urgency receives introduction and development of tax stimulation instruments of innovation<br />

activity which become the integral vector in space of the state financial mechanisms of stimulation<br />

of innovative-investment process. Ample opportunities of use, outstanding performance and simplicity of<br />

the organization and application of tax stimulation cause its appeal to business and the state that practice of<br />

application of tax stimulation in the developed economy confirms. The favorable tax climate doesn’t mean<br />

1<br />

Parfenova Liudmila – the Yaroslavl Demidov State University, Economic Faculty, Prof. habil. dr., scientific interest: International<br />

finances, European integration.<br />

E-mail: decan@econom.uniyar.ac.ru<br />

Tel.: +4852 728256<br />

2<br />

Pugachev Andrei – the Yaroslavl Demidov State University, Economic Faculty, Doctoral student, scientific interest: Finances,<br />

Tax systems, Investment policy.<br />

E-mail: andrxim@yandex.ru<br />

Tel.: +4852 728256<br />

3<br />

Juščius Vytautas – Klaipėda University, Social Sciences Faculty, Prof. dr., scientific interest: Globalization, Business social responsibility.<br />

E-mail: ek.smf@ku.lt<br />

Tel.: +370 46 398 677<br />

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Liudmila Parfenova, Andrei Pugachev, Vytautas Juščius<br />

STIMULATION OF INNOVATIVE-INVESTMENT PROCESS: WORLD EXPERIENCE<br />

today decrease in tax burden within the general system of taxation, and even on the contrary – preference<br />

consists in development of local tax stimulation – branch, regional, target, one of which directions is tax<br />

stimulation of innovative-investment activity.<br />

The object of the research – stimulation of innovative-investment process.<br />

The paper aims to identify world practice and opportunities use of foreign tax instruments of stimulation<br />

of innovation activity in the Russian conditions.<br />

The objectives set for the research are:<br />

• y to examine world experience of activation of innovative-investment process through the formation of<br />

a favorable tax climate;<br />

• y to examine the experience of tax stimulation of innovation activity and possibilities of improving<br />

innovation activity in Russia.<br />

The research methods are based on literature review, its generalization and systematization, comparative<br />

analysis of secondary statistical data.<br />

1. World experience of tax stimulation of innovation activity<br />

Today it is obvious that Russia can’t provide strategic economic growth without development of scientific<br />

potential, as almost 40 % of gross national product are created at the expense of raw export, and the high<br />

technology production has no due development. Export of hi-tech goods constitutes only 2.3 % of industrial<br />

export of Russia. In the USA this indicator constitutes 32.9 %, in China – 32.8 % (OECD, STAN Indicators<br />

Database, 2009). Degree of depreciation of fixed assets in 2009 has reached 46 %, and on machines and<br />

the equipment exceeds 50 % (Statistical Yearbook of Russia, 2009, p. 331–332). Such data are primarily<br />

due to low internal costs of R & D, which is now 1.1 % of GDP, much lower than in developed countries 4 .<br />

Inflow of foreign investments to the Russian economy is reduced also: according to Bank of Russia in II quarter<br />

2011 reducing of direct foreign investments has constituted in relation to I quarter 2011 of 27.5 %, by<br />

II quarter 2010 – 13.6 %, and by II quarter 2008 – 55.6 % (Direct investment in the Russian Federation in<br />

2007 – I–II quarters in 2011).<br />

Also, lagging in sphere of high technologies is caused in many respects by imperfection of the Russian<br />

legislation in the field of R&D. So inadmissibly long time was absent legislatively fixed accurate and actual<br />

concept of innovative activity, that is there were no even criteria of reference of this or that activity to innovation<br />

that caused uncertainty in revealing the base of granting the innovative stimulation.<br />

Among the countries-leaders in the field of innovation development it is difficult to allocate a general<br />

variant of the successful scenario of forming of the given sphere. However tax stimulation is to some extent<br />

used in all countries with the developed economy.<br />

Figure 1 shows the proportion of direct and indirect funding of R&D activities by governments of OECD<br />

countries as at 2008. It can be observed that Korea, Belgium, Ireland, Hungary, Japan, Portugal, Netherlands<br />

and Canada support their R&D initiatives more through tax incentives. However, the United States, France,<br />

Czech Republic and Spain are more dependent on direct government funding.<br />

4<br />

According to the Federal State Statistics Service (Rosstat) in Russia the share of domestic R & D expenditures were as follows:<br />

1990 – 2.09 %, 2001 – 1.18 %, 2004 – 1.15 %, 2006 – 1.08 %. In Japan, Sweden, Israel this indicator is 3.5–4.5 % of GDP in<br />

the U.S. – 2.8 %, Germany – 2. 5%. According to the OECD, China rapidly increasing expenditure on R & D (1.7 % of GDP). It<br />

is expected that in the next decade China will overtake the U.S. in terms of research spending. Rapidly rising costs of R & D in<br />

India, by <strong>2012</strong> they will reach 2 % of GDP. The European Union has set the task to increase R & D spending to 3 % of GDP.<br />

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Figure 1. Direct and indirect government funding of business R&D and tax incentives<br />

for R&D, 2008, as a percentage of GDR<br />

Source: Tax incentives to promote innovation, 2011<br />

Figure 2 illustrates the tax subsidy rate for USD1 of R&D expenditure. It can be seen from the chart<br />

that the R&D tax incentives of most countries do not differentiate between large companies and small and<br />

medium enterprises (SMEs). However, Canada, Japan, United Kingdom and Netherlands grant higher tax<br />

subsidies to SMEs than large companies while the reverse position is observed in Korea.<br />

Figure 2. Tax subsidy rate for USD1 of R&D, large firms and SMEs, 2008<br />

Source: Tax incentives to promote innovation, 2011<br />

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STIMULATION OF INNOVATIVE-INVESTMENT PROCESS: WORLD EXPERIENCE<br />

Within the tax stimulation of innovation activity it is possible also to allocate a number of the directions<br />

used in the international practice. Tax instruments of stimulation of innovation activity can be classified by<br />

objective and subject principles.<br />

The objective principle determines a direction of the application instrument of influence. Here we will allocate<br />

the tax tools stimulating the offer of innovations (amortization privileges, privileges on the profits tax<br />

of the organizations, on installments for a social assistance) and demand for them (amortization privileges,<br />

privileges under the VAT), the instruments directed on attraction of citizens to innovation activity (privileges<br />

concerning the incomes tax) and the across-the-board measures of tax character stimulating also innovativeinvestment<br />

process.<br />

The subject principle assumes determination actually the mechanism of stimulation. World experience<br />

shows that within the subject principle there are three elements of classification – the stimulation instrument:<br />

amortization privileges, preferences concerning the profits tax, indirect measures of tax stimulation (directed<br />

not particularly on support of the innovation enterprises, but promoting of innovation activity).<br />

So, the most widespread tax incentive in the international practice is possibility of accelerated amortization<br />

of the equipment concerning research activity. In Finland, Germany, Sweden depreciation at a rate<br />

of 30 % of cost of such equipment is used, in Denmark – 20 %, in France there is a possibility of a choice<br />

of 100 % at a time or 20 % within 5 years (Andreosso-O’Callaghan, 2000), Great Britain, the Netherlands,<br />

Spain, Canada gives free rain of depreciation of assets (including buildings), concerning innovation activity.<br />

Privileges concerning the profits tax of corporations are the most widespread among the tax concessions<br />

in the countries with the developed innovation environment at simultaneously high level of the tax load<br />

under this tax. In Denmark there is a possibility to write off in an investment reserve to 25 % of the sum of<br />

the profits tax due to payment for the future expenses on experimental activity, in Sweden it is authorized to<br />

subtract 30 % of a salary of foreign research assistants from taxable surplus, in Great Britain research associations<br />

are released from the profits tax, and the enterprises acquire the right of a deduction from the profits<br />

tax of 175 % and 130 % of expenses on research works for small, average, and large enterprises accordingly,<br />

in Germany losses from innovation activity can be carried both on the past, and for the future periods (Tax<br />

incentives of innovation processes, 2009, p. 72, 141–144).<br />

It is necessary to note practice of granting of the tax research credit in Great Britain, the USA, Japan and<br />

France which, according to specialists, became the basic financial stimulus of innovation activity in these<br />

countries. The essence of the mechanism consists in granting of a deduction from the profits tax of a part of<br />

costs for innovation activity. In France the percent of the tax research credit constitutes 50% in the first year,<br />

40% in the second year and 30 % in following years (Riffe Stern), in Great Britain – 24 %, in the USA the<br />

maximum rate constitutes 20 % (Research tax credit, 2011), in Japan besides 30 % of a deduction from the<br />

profits tax of corporations within the tax research credit there is a system of additional stimulus at expansion<br />

of innovation divisions and stimulation of innovation activity (Stuart-Smith, 2009), also the discount to 20 %<br />

of the profits tax of corporations is provided in Japan as stimulus of joint surveys.<br />

Also in world practice indirect tax incentives of innovative process are presented: in Finland on 30 % the<br />

incomes tax for foreign research assistants decreases (Andreosso-O’Callaghan, 2000); in Germany by means<br />

of privileges under the tax to cars demand for harmless cars also is stimulated in Japan the assets used in<br />

the research purposes, are released from taxes to the acquired property, from taxes to the property, from the<br />

specialized land tax and the tax to development of cities.<br />

Let’s consider separately experience of the countries with innovative environment successfully developing<br />

recently – Israel and China.<br />

In Israel the innovative companies, whose projects are approved by specialized state institute, receive<br />

exemption from payment of all taxes to 2 years, besides, within 7 years are released from tax discharge on<br />

profit from the moment of its occurrence (Tax incentives of innovation processes, 2009, p. 118). Also the<br />

system of the tax concessions stimulating participation of the foreign capital in the innovative companies’<br />

functions, here privileges are provided on the profits tax and the dividend tax. Besides, the fiscal privileges<br />

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are provided for the enterprises depending on a site in territory of the country, the arrangement of the innovative<br />

companies is stimulated in its central part.<br />

It is necessary to mention an extensive system of tax concessions developed recently in China. So, there<br />

are various options of a reduction in tax for profit: from exemption from payment for 2 years from the<br />

moment of profit origin before decrease in the rate of the tax to 10 items of the item from 25 % to 15 %<br />

(Corporate and Indirect Tax, 2010). Stimulus are differentiated depending on a type of activity (the hi-tech<br />

enterprises, the hi-tech enterprises with participation of the foreign capital, the hi-tech enterprises with 70 %<br />

export revenue in revenue total amount, start-ups, the enterprises rendering consulting services in the field of<br />

a science and technologies, and also accounting, tax and legal consulting). In China accelerated amortization<br />

is used also: 2 years for manufacturers of integrated schemes, 3 years for the software. Privileges under the<br />

VAT are widely applied: from the tax are released: import of the equipment intended for sphere of R&D and<br />

complete returning of the VAT arising at realization of the hi-tech equipment. Besides from the incomes tax<br />

are released: academicians of the Chinese academy of Sciences, the Chinese academy of the engineering<br />

sciences, specially invited professors, receive partial exemption employees, whose activity is connected with<br />

technology transfer (Tax incentives of innovation processes, 2009, p. 150).<br />

However, do not believe that foreign practice of tax incentives for innovation is flawless. The R&E tax<br />

credit has never been made a permanent part of the tax code (it has been renewed 11 times during its 25-year<br />

history) and has been modified several times since its enactment indicate a lack of understanding and hence<br />

consensus on the part of policy makers with respect to the precise roles and expected impacts of different<br />

tax incentives for R&D. For example, the credit was originally 25 percent of the increase in R&D spending<br />

relative to a base level determined by formula. The Tax Reform Act of 1986 reduced the credit to 20 %<br />

(Tassey, 2007, p. 4). However, almost all scholarly studies conducted since the early 1990s, including newer<br />

analyses conducted in the last 5 years, have found that the credit is an effective tool and that at minimum<br />

it produces at least one dollar of research for every tax dollar forgone (Atkinson, 2007). Other studies have<br />

found even greater benefits, with the research investment to tax-cost ratio between 1.3 and 2.9 (Coopers and<br />

Lybrand, 1998).<br />

It is possible to present classification of tax instruments by a subject principle of stimulation of innovation<br />

activity abroad in the tabular form.<br />

Table 1. Tax stimulation of innovation activity abroad 5<br />

No.<br />

Country<br />

1. United<br />

Kingdom<br />

Instruments of tax stimulation of innovation activity<br />

Amortization<br />

Privileges(concessions),<br />

privileges(concessions) concerning the profits tax<br />

Free depreciation of Research associations are released<br />

assets, including buildings from the profits tax, and the<br />

enterprises acquire the right of a<br />

deduction from the profits tax of<br />

175 % and 130 % of expenses on<br />

research works (for small both<br />

average, and large enterprises<br />

accordingly) The tax research<br />

credit (24 %)<br />

2. Denmark Accelerated amortization<br />

of 20 %<br />

Possibility to write off in an<br />

investment reserve to 25 % of<br />

the sum of the profits tax due to<br />

payment for the future expenses<br />

on experimental activity<br />

Privileges(concessions) under<br />

other taxes<br />

5<br />

Here data of foreign experience in tax incentives for innovation activity is based on generalizations of the following sources:<br />

Andreosso-O’Callaghan, 2000; Borisov, 2011; Owens, 2010; Tax incentives of innovation processes, 2009; Tax incentives to<br />

promote innovation, 2011.<br />

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Instruments of tax stimulation of innovation activity<br />

No. Country Amortization<br />

privileges(concessions)<br />

Privileges(concessions),<br />

concerning the profits tax<br />

3. Israel Accelerated amortization Exemption from tax discharge till<br />

of 20 %<br />

7 years<br />

4. China Accelerated amortization Wide system of privileges: from<br />

(to 2 and till 3 years) exemption from payment for 2<br />

years from the moment of origin<br />

of profit before decrease in the<br />

rate of the tax from 33 % to 15<br />

% and to 10 %; the right of a<br />

deduction from the profits tax of<br />

150 % of expenses on research<br />

works<br />

5. USA Accelerated amortization The tax research credit (20 %)<br />

6. Finland Accelerated amortization<br />

of 30 %<br />

7. Germany Accelerated amortization<br />

of 30 %<br />

8. France At a time 100 % or<br />

accelerated amortization<br />

of 30 %<br />

9. Sweden Accelerated amortization<br />

of 30 %<br />

10. Japan Accelerated amortization<br />

(to 25 %)<br />

Losses from innovation activity<br />

can be carried both on the past<br />

and for the future periods<br />

The tax research credit (40 %)<br />

It is authorized to subtract 30 %<br />

of a salary of foreign research<br />

assistants from taxable surplus<br />

The tax research credit (20 %); a<br />

discount in 20 % of the sum of the<br />

paid tax for the companies leading<br />

joint surveys<br />

11. Korea Revenue expenditure – enhanced<br />

deduction; tax exemption – tax<br />

holiday; tax credit; Intellectual<br />

property – special deduction.<br />

Privileges(concessions) under<br />

other taxes<br />

Import of the equipment intended<br />

for sphere of researches and<br />

developments is released,<br />

complete returning of the VAT<br />

arising at realization of the hitech<br />

equipment; income tax<br />

exemption of some categories of<br />

research assistants<br />

On 30 % the incomes tax for<br />

foreign research assistants is<br />

lowered<br />

Privileges under the tax to cars<br />

for harmless cars; stimulation of<br />

expenses on advanced training<br />

The tax credit on training; the<br />

tax deduction for support of byproduct<br />

of research; privileges<br />

under the land tax and the real<br />

estate tax<br />

The assets used in the research<br />

purposes, are released from taxes<br />

to the acquired property, from<br />

taxes to the property, from the<br />

specialized land tax and the tax<br />

to development of cities<br />

Thus, clearly that the tax concessions and preferences are the major instruments of stimulation of innovation<br />

activity in the countries with the innovative environment developed for today. The classification of<br />

tools of stimulation presented in the table by a subject principle shows that in the countries-leaders in the<br />

field of innovations measures of direct tax influence – amortization privileges and privileges concerning the<br />

profits tax are considered as the most widespread. However the measures of indirect tax stimulation uniting<br />

privileges under other taxes are to a greater or lesser extent used also. But the main thing in world experience<br />

of tax stimulation of innovative activity – the complex approach to system of really working privileges and<br />

preferences, studying and realization of this aspect in domestic tax stimulation becomes actual.<br />

2. The practice of tax stimulation innovative activity in Russia<br />

If to understand as stimulation prompting, creation of interest to actions, and under tax stimulation of innovation<br />

activity – prompting to generation and introduction of innovations by means of the tax concessions<br />

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and preferences, then in the modern Russian taxation system it is possible to carry following elements to it 6<br />

(classification by an objective principle):<br />

1. Directed on stimulation of innovative-investment process regarding the offer of innovations:<br />

• y accepting to a deduction of expenses on R&D at determination of tax base on the profits tax of the<br />

organizations (possibility of application of the raising coefficient) (clause 262 of the Tax Code of the<br />

Russian Federation);<br />

• y accepting in expenses of costs on training, vocational training and retraining of workers (item 3 of<br />

clause 264 of the Tax Code of the Russian Federation);<br />

• y duty remission on profit of the means gratuitously received by the organizations of a science and funds<br />

of support of science and education (sub item 14 of item 1 of clause 251 of the Tax Code of the Russian<br />

Federation);<br />

• y decrease in the rate of insurance installments for the organizations and the individual businessmen having<br />

the status of the resident of a special economic zone and producing payments to physical persons,<br />

working in territory of a special economic zone (sub item 5 of item 1 of clause 58 of the Federal Low<br />

from 7/24/2009 N 212-FL);<br />

• y amortization privileges (clause 259.3 of the Tax Code of the Russian Federation);<br />

• y the investment tax credit (clauses 66, 67 of the Tax Code of the Russian Federation);<br />

• y privileges for project participants of “Skolokovo” (clause 145.1 item 5.1, clause 284 items 19, 20,<br />

clause 381 item 10, clause 395 of the Tax Code of the Russian Federation; clause 58.1 of the Federal<br />

Low from 7/24/2009 N 212-FL).<br />

2. Stimulating demand for innovations:<br />

• y exemption from the VAT of accomplishment of the researches and development concerning creation<br />

of new goods and technologies (sub item 16.1 of item 3 of clause 149 of the Tax Code of the Russian<br />

Federation);<br />

• y entering of the rate of 0 % and exemption from the VAT of alienation and transfer of results of intellectual<br />

activity (sub item 31 of item 3 of clause 149 of the Tax Code of the Russian Federation).<br />

3. Stimulating citizens to participation in innovative activity:<br />

• y the tax deduction on training under the PIT (sub item 2 of item 1 of clause 219 of the Tax Code of the<br />

Russian Federation).<br />

4. The across-the-board measures of tax character stimulating innovation activity:<br />

• y exemption from the land tax and the property tax within first five years after statement on accounting<br />

of the corresponding ground area or the property considered on the balance sheet of the organizationsresidents<br />

of a special economic zone (item 3 of clause 395 of the Tax Code of the Russian Federation);<br />

• y a reduction in tax for profit of the organizations and preserving behind regions of the right of decrease<br />

in the rate in a part enlisted in the sub federal budget (item 1 of clause 284 of the Tax Code of the<br />

Russian Federation).<br />

However, the stimulating potential of each instrument actually becomes sufficiently limited. It is possible<br />

to consider the measures accepted regarding decrease of loading on the profits tax of the organizations hardly<br />

effective from positions of stimulation of economy in recession. Decrease in the rate of the tax conflicts to<br />

interest of the enterprises for use of the tax concessions (soft terms of accepting of expenses on research and<br />

development with a view of the profit taxation; increase in the amortization award with 10 to 30 %), hence,<br />

and to carrying out of scientific developments as the more low the tax rate, smaller sum can be saved by<br />

6<br />

Classification of the presented instruments is resulted on the basis of the analysis of acting practice of the taxation and studying<br />

of scientific researches on problems of tax stimulation of innovation activity: Gordeeva, 2009; Tax incentives of innovation<br />

processes, 2009; Vasiliev, 2008.<br />

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means of use of privileges. At the same time, if in the conditions of profit reducing at a stage of recession<br />

decrease in the rate of the tax and entering of privileges hasn’t to the full opened stimulating effect, then at<br />

a stage of an overcoming the crisis influence of the given measures sharply increases. Besides, rate decrease<br />

has passed for economy as a whole, and stimulation is a prompting to certain behavior, that is there is<br />

a convention share as a whole at reference of the given privilege to tax stimulation of innovation activity 7 .<br />

The same situation with convention in reference to instruments of stimulation of innovation activity and<br />

with amortization privileges (in particular, possibility of single write-off of 30 % of cost of fixed assets of<br />

the third-seventh amortization groups) – application for general stimulation of capital investments, but not<br />

accurately R&D, however, we will notice that the given measure as a whole corresponds to experience of the<br />

leading countries in the field of innovations.<br />

Accepting to a deduction of expenses on R&D at determination of tax base on the profits tax of the organizations<br />

with possibility of application of coefficient 1.5 became possible the most stimulating instrument,<br />

however its appeal has been partially lost owing to decrease in the rate of the profits tax of the organizations,<br />

and also negative influence of financial crisis (decrease in profit of the innovation companies and growth<br />

of a share unprofitable among them). Let’s notice also that in China similar measures have been entered in<br />

2008 on the contrary – the profits tax rate has been lowered for the innovation hi-tech enterprises working in<br />

priority industries of economy, and the additional deduction has been given all taxpayers at whom positive<br />

dynamics of growth of expenses on R&D was observed (Borisov, 2011, p. 53), that, in our opinion, has much<br />

bigger stimulating effect in comparison with the Russian analogy.<br />

Transition to system of insurance installments, and in particular increase of their rate since January, 1st,<br />

2011, became an essential brake of development of the companies implementing innovations and R&D. It<br />

is connected by that insurance installments have the most essential share in the tax load of the given companies<br />

as the specific weight of costs for payment in total amount of expenses for the sphere connected with<br />

introduction of R&D, is very high.<br />

The following tool of the taxation system which changes have concerned, is the VAT. In recession the<br />

order of confirmation of the rate of the VAT of 0 % is simplified at export of goods. Term of representation<br />

of documents for zero rate confirmation is increased. Besides, the VAT is entered at the process equipment<br />

import which analogs aren’t produced in Russia. VAT decrease is represented as optimum step from positions<br />

of release of necessary resources for investment and economy revival. It is connected by that the VAT is paid<br />

even by the unprofitable enterprises. Besides, the basic receipts from the VAT go from industries where now<br />

and introduction of innovations is necessary. However, privileges under the VAT are directed in a greater<br />

degree on stimulation of demand for innovations, and a question on necessity stimulation of demand for innovative<br />

goods is sufficiently disputable. So, on the one hand, demand for innovations needs stimulation, the<br />

offer differently won’t be claimed, however, on the other hand, the offer is claimed already owing to that the<br />

innovative product bears in itself new qualitative characteristics, or economy at the expense of introduction<br />

of the innovative elements reducing its cost value, or at the expense of an intensification, etc. That is, the<br />

stimulating potential of the given instrument also is limited enough.<br />

It is objectively difficult to say about stimulating influence of privileges for special economic zones that<br />

is caused by obviously accurate restriction of sphere of influence of instruments.<br />

Conclusions<br />

The tax concessions and preferences are the major instruments of stimulation of innovation activity in<br />

the countries with the innovative environment. In the countries-leaders in the field of innovations measures<br />

7<br />

In this article by innovation we mean activities (including scientific, technological, organizational, financial and commercial<br />

activities) aimed at implementation of innovation projects, as well as the creation of innovation infrastructure and support its<br />

activities in accordance with Federal Low from 21.08. 2011 № 254-FL “On Amending the Federal Law “On Science and State<br />

Science and Technology Policy”.<br />

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of direct tax influence – amortization privileges and privileges concerning the profits tax are considered as<br />

the most widespread.<br />

The estimation of tax stimulation in Russia indicates that stimulus are entered or fragmented (the limited<br />

insufficient influence of the stimulating potential), or, conversely, is too general (stimulating influence on<br />

economy as a whole, and not just on sphere of innovations). There is no interdependence between general<br />

system of the taxation and a kit of available privileges and preferences, there is no accurate legislative interpretation<br />

of various aspects of tax stimulation.<br />

There should be systematic in application of the tax concessions in interdependence with a taxation general<br />

regime, to develop various stimulus which would cover a wide range of the various enterprises focused<br />

on research and development, and, as a whole, to create the favorable environment for application of tax<br />

stimulation of innovative activity with resource utilization of authorities on places, potential of small and<br />

average business, development of consultation centers on corresponding questions, thus it is necessary to<br />

apply world experience of forming of a favorable tax climate with its translation on a context of the Russian<br />

conditions.<br />

References<br />

Andreosso-O’Callaghan, B. (2000). Taxation and Innovation in the European Union. Available at: http://www.innovation.lv/ino2/publications/Ber-final.pdf<br />

(accessed 7 December 2011).<br />

Atkinson, R. (2007). Expanding the R&D tax credit to drive innovation, competitiveness and prosperity. The Journal of<br />

Technology Transfer. Published online: 24 July 2007.<br />

Borisov, O. (2011). Tax incentives of innovation as an anti-crisis measure in Russia and China. Tax Policy of the Russian<br />

Federation: the role and importance in overcoming the global financial crisis: a collection of research papers.<br />

Moscow: Finance University, p. 46–54.<br />

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22 January <strong>2012</strong>).<br />

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(accessed 22 January <strong>2012</strong>).<br />

Statistical Yearbook of Russia. (2009). Rosstat, Moskau, 795 p.<br />

Stuart-Smith, J. (2009). Japan: More generous R&D tax credit approved. Available at: http://deloitte.12hna.com/newsletters/2009/WTA/a090814_8.pdf<br />

(accessed 22 January <strong>2012</strong>).<br />

Tassey, G. (2007). Tax incentives for innovation: time to restructure the R&E tax credit. The Journal of Technology<br />

Transfer. Published online: 1 August 2007.<br />

Tax incentives of innovation processes. (2009). Moskow: IMEMO RAN, 160 p.<br />

Tax incentives to promote innovation. (2011). Pricewaterhouse Coopers. Available at: http://www.innovation.my/wpcontent/downloadables/7.%20Tax%20incentives%20to%20promote%20innovation_29%20April%202011%20<br />

Appendix%20II_EDIT.pdf (accessed 17 January <strong>2012</strong>).<br />

The forecast of socio-economic development of the Russian Federation in <strong>2012</strong> and the planning period 2013–2014. The<br />

Ministry of Economic Development. Available at: http://www.economy.gov.ru/minec/press/news/doc20110921_014<br />

(accessed 24 December 2011).<br />

91


Liudmila Parfenova, Andrei Pugachev, Vytautas Juščius<br />

STIMULATION OF INNOVATIVE-INVESTMENT PROCESS: WORLD EXPERIENCE<br />

The Tax Code of the Russian Federation (Part One) from 31.07.1998 N 146-FL (as amended on 06.07.2011).<br />

The Tax Code of the Russian Federation (Part Two) of 05.08.2000 N 117-FL (as amended on 07.19.2011).<br />

Vasiliev, S. (2008). Legal means of tax incentives for innovation. Moscow: Chamber of Commerce of the Russian<br />

Federation, 120 p.<br />

Борисов, О. (2011). Налоговое стимулирование инновационной деятельности как антикризисная мера в России<br />

и Китае. Налоговая политика Российской Федерации: роль и значение в преодолении последствий мирового<br />

финансового кризиса: сборник научных трудов. Москва: Финансовый университет, с. 46–54.<br />

Бюджетное послание Президента Российской Федерации о бюджетной политике в <strong>2012</strong>–2014 годах.<br />

Васильев, С. (2008). Правовые средства налогового стимулирования инновационной деятельности. Москва:<br />

Торгово-промышленная палата Российской Федерации, 120 с.<br />

Гордеева, О. (2009). Инструменты налогового регулирования инновационной деятельности. Налоги, № 48, c. 7–14.<br />

Налоговое стимулирование инновационных процессов. (2009). Москва: ИМЭМО РАН, 160 с.<br />

Налоговый кодекс Российской Федерации. (2000). Часть вторая. Oт 05.08.2000 N 117-ФЗ (ред. от 19.07.2011).<br />

Налоговый кодекс Российской Федерации. (1998). Часть первая. Oт 31.07.1998 N 146-ФЗ (ред. от 07.06.2011).<br />

Прогноз социально-экономического развития Российской Федерации на <strong>2012</strong> год и плановый период 2013–2014<br />

годов. Министерство экономического развития Российской Федерации. Доступ из: http://www.economy.gov.<br />

ru/minec/press/news/doc20110921_014 (обращение 24 декабря 2011).<br />

Прямые инвестиции в Российскую Федерацию в 2007 год – I–II кварталах 2011 года. Центральный банк Российской<br />

Федерации. Доступ из: http://www.cbr.ru/statistics/print.aspx?file=credit_statistics/inv_in-country.<br />

htm&pid=svs&sid=ITM_23050 (обращение 17 января <strong>2012</strong>).<br />

Российский статистический ежегодник. (2009). Стат.сб./Росстат. Москва, 795 с.<br />

Федеральный закон Российской Федерации от 21.08.2011 № 254-ФЗ «О внесении изменений в Федеральный<br />

закон «О науке и государственной научно-технической политике».<br />

Inovatyvaus investavimo proceso SKATINimas:<br />

pasaulinė patirtis<br />

Liudmila Parfenova, Andrei Pugachev, Vytautas Juščius<br />

Valstybinis Jaroslavo Demidovo <strong>universitetas</strong> (Rusija), Klaipėdos <strong>universitetas</strong> (Lietuva)<br />

Santrauka<br />

Straipsnyje aptariama pasaulinė inovatyvių investavimo procesų, kuriant palankų mokestinį klimatą, skatinimo<br />

praktika, apibendrinama lyginamoji analizė. Mokestinio skatinimo sistema inovacinei veiklai yra<br />

esminė kuriant naują ekonomikos augimo modelį. Taigi egzistuoja trys skatinimo instrumento elementai:<br />

amortizacijos ir pelno mokesčio lengvatos, netiesioginės mokestinės stimuliavimo priemonės. Pateikiamos<br />

išvados dėl galimų mokestinių inovacinės veiklos stimuliavimo instrumentų naudojimo Rusijos atveju.<br />

Pagrindiniai žodžiai: mokestinis skatinimas, inovacinė veikla, mokesčių reguliavimas, inovacijų<br />

skatinimas, mokesčių kreditai, investavimo mokesčių kreditai, tyrimo mokesčių kreditai, amortizacija, pelno<br />

mokestis, R&D, modernizacija.<br />

JEL klasifikacija: H250, O110.<br />

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THE PROBLEM OF KLAIPĖDA REGION PERIPHERALITY<br />

Gintarė Pociūtė 1<br />

Institute of geology and geography (Lithuania)<br />

Abstract<br />

This article presents the socioeconomic and demographic situation in Klaipėda county that is illustrated by chosen indicators’ analysis.<br />

In this article Klaipėda county has been chosen as an example territory to measure the peripherality phenomenon. Thus, in order<br />

to measure the peripherality the chosen indicators’ values were compared with Lithuanian average and state’s centres’ values. The<br />

article stresses the most peripheral regions in Klaipėda county which needs the governance attention and also the strongest one that<br />

leads all the county. The article finds out that the cooperation question is essential for both – county’s peripheries and centres – as it<br />

provides possibility to stay stable or even endows a potential to grow.<br />

KEY WORDS: Klaipėda county, core-periphery, peripheral region, cooperation.<br />

JEL codes: R100<br />

Introduction<br />

The peripherality question is one of the most essential ones’ while discussing about the region’s possibility<br />

to compete and at the same time cooperate with other regions. In the cooperation sphere the priority<br />

is usually given to the stronger and more centrality features worth regions as these regions have enough of<br />

social, economical, demographical stock.<br />

In this case appears the question: which regions might me noticed as central ones and which ones should<br />

be underlined as peripheral? Thus, this article takes a task to clarify this question while taking Klaipėda<br />

region as an example for measuring peripherality of this specific region. In this article the peripherality<br />

phenomenon is going to be declared via chosen socioeconomic and demographic indicators provided by<br />

Department of Statistics of Lithuania.<br />

The general purpose of the article is with the help of the most relevant up to date statistical data (that include<br />

the most essential according to the author social, economic, and demographic indicators) to underline the<br />

current situation of Klaipėda region. In this way the article seeks for the answer if Klaipėda region should be<br />

declared as central region in Lithuania that has enough potency for the domestic and international cooperation<br />

or still this region should be considered as peripheral one. In order to clarify the region’s position, it is necessary<br />

Klaipėda region’s statistical findings compare with Lithuanian average data. Also, in the research it is imposed<br />

Vilnius city and Kaunas city municipalities’ statistical data as these two largest country’s cities are considered as<br />

Lithuanian centres. Thus, in the peripherality research it is informative material in order to notice the difference.<br />

Generally, peripherality question is being analyzed by broad amount scientists taking into account geographers,<br />

sociologists, economists and others (Krugman, Venables, 1995; Schmidt, 1998; Knox, Marston,<br />

2001; Jerabek, 2006; Daugirdas, Burneika, 2006; Marada, Chromy ir kt., 2006; Nagy, 2006, Pociūtė, 2011).<br />

Summarizing scientists’ proposed definitions and this article author’s ideas, peripheral region might be un-<br />

1<br />

Gintarė Pociūtė – Nature research centre, Institute of geology and geography, Laboratory of Human Geography, PhD student.<br />

Scientific interests: peripheral regions in Lithuania, regional geography, regional policy, territorial polarization.<br />

E-mail: Gintarei.pociutei@gmail.com<br />

Tel.: +370 607 711 37<br />

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THE PROBLEM OF KLAIPĖDA REGION PERIPHERALITY<br />

derstood as the territorial unit, located outside the centre boundary, and related with the centre on the dependence<br />

link, characterized by the lagging behind from the average and lowest geographic, socioeconomic,<br />

demographic, cultural, and political indicators. However, the research in this article excludes some of the aspects<br />

proposed in the definition and takes into account several socio-economic and demographic indicators.<br />

Peripherality is closely linked to centrality researches as these are the two poles of the dichotomy model.<br />

Therefore, working on peripherality evaluation researches it is important to understand how the core-periphery<br />

(CP) model works because this model allows to understand the place of the periphery in the territory<br />

system and at the same time points out the periphery relations with other unites of this system (Fig. 1). The<br />

idea of CP model appeared in the middle of XX century and firstly was produced by J. Friedmann (Friedmann,<br />

1966) and it should be stressed that the model was modified since its first idea. Nowadays scientists<br />

introduce other territorial unites in between of centre and periphery poles. For instance, Z. Norkus (Norkus,<br />

2009) gives an idea that the territorial disparities’ model should have four levels (Fig. 1). The author underlines<br />

that the strongest regions should be called centres that are usually surrounded by peripheries. Thus<br />

Z. Norkus defines these territories around centres as centre-peripheries. According to author, the weakest<br />

regions in the country are pointed out as peripheries. But at the same time, these weakest regions have the<br />

local centres that are more developed territories in the regions. Accordingly, these better developed territories<br />

in peripheral region are named periphery-centres (Fig. 1).<br />

Figure 1. Centre-periphery model (according to Z. Norkus idea)<br />

Source: Norkus, 2009<br />

The model that is developed using Z. Norkus (Norkus, 2009) idea might be adapted for Klaipėda region<br />

as this region is particularly diverse. Klaipėda county has strong centre which is Klaipėda city with the national<br />

level seaport. Also this county has deep peripheral territories that are mostly located in country’s border<br />

zones. Furthermore, Klaipėda region has centre-peripheries and periphery-centres in between. Thus, one of<br />

this article goals’ is to underline the differences in this particular Klaipėda county. The portrait of the current<br />

situation in Klaipėda region would allow to take specific measures in order to improve the conditions for<br />

national and international cooperation.<br />

As the one of the purposes’ of this article is to compare chosen for the survey territories with the Lithuanian<br />

average, the methodology for this survey has been chosen in this way:<br />

• y for the selected socioeconomic indicators’ analysis: the Lithuanian average (LT average) is equated to<br />

100 %, thus this allows to see the regions deviation (negative or positive) from the LT average value;<br />

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• y selected demographic indicators’ analysis is prepared comparing general statistical data of chosen<br />

regions with Lithuanian average values. The percentage comparison is not applied to demographic<br />

indicators due to appearing logic mistakes influenced by sufficiently big differences between values.<br />

1. The general picture of Klaipėda county<br />

The first thing that has to be mentioned while talking about Klaipėda county is this region’s special geographical<br />

position that makes this county unique in Lithuania. The region is situated in Western Lithuania<br />

on the coast of Baltic sea and is an important district in terms of marine business, recreation and tourism,<br />

industry and agriculture as well. The county borders with two countries – Latvia and Kaliningrad region<br />

(Russian Federation). Moreover, Klaipėda county might be interesting for other countries to cooperate as it<br />

has such strategic objects like Palanga Airport and especially Klaipėda State Seaport which is the only sea<br />

gate in Lithuania (Portrait of…, 2008). Thus, geographic location makes Klaipėda county favourable for<br />

developing international cooperation relations.<br />

Table 1. The comparison of Klaipėda county with Lithuanian average<br />

Vilnius, Kaunas and Klaipėda cities statistical data 23<br />

INDICATORS<br />

Density (people/ km ²)<br />

(2011)<br />

Population number (thousand)<br />

(2011)<br />

Gross value added (GVA) (for 1<br />

person) (thousand) (2010)<br />

Foreign direct investment (FDI)<br />

(LTL/1 person) (2010)<br />

Unemployment rate (%)<br />

(<strong>2012</strong>)<br />

Employment rate (%)<br />

(2010)<br />

Level of entrepreneurship (per<br />

1000 population) (<strong>2012</strong>)<br />

Recipients of social assistance<br />

benefits (per 1000 population) (2010)<br />

Natural increase (per 1000<br />

population) (2010)<br />

Old-age pension beneficiaries (per<br />

1000 working age population (2010)<br />

Ageing index 1 (persons) (2011)<br />

Number of pupils in general schools<br />

(per 1000 population) (2010-2011)<br />

Net migration (per 1000 population )<br />

(2010)<br />

LT average 49.7 3244.6 3 25.8 10958 11.0 58.5 20.5 55.9 -2 283 144 128.2 -24.0<br />

Vilnius city 1381.7 554.1 37.7 37831 9.3 69.4 39.4 19.2 3.5 251 132 121.4 -14.6<br />

Kaunas city 2145.9 336.9 28.1 10003 9.8 63.8 29.1 30.6 -0.4 287 157 130.8 -34.4<br />

Klaipėda 1814.4 177.8 32.3 13309 8.6 65.4 29.1 30.7 0.8 261 143 119.3 -28.6<br />

city<br />

Klaipėda<br />

county<br />

70.4 366.9 26.7 9128 9.9 59.9 22.9 44.5 -0.3 262 134 124.0 -26.0<br />

Source: Lithuanian Labour Exchange, Counties of Lithuania 2010, Statistical Yearbook of Lithuania 2011, Economic<br />

and Social Development in Lithuania2011/12, Demographic Yearbook 2010<br />

In order to attract the attention of neighbour countries and encourage the border cooperation the region<br />

should be attractive not only by geographic factor but also by socioeconomic and demographic aspects.<br />

Thus, the current situation of Klaipėda county is presented in Table 1. Also, the table presents information<br />

that concerns Vilnius, Kaunas and Klaipėda cities and Lithuanian average data. Therefore, the statistical<br />

data in the table allow to compare Klaipėda city and county with Lithuanian centres and state’s average and<br />

2<br />

Ageing index: the number of elderly people (aged 60 and over) per 100 children under 15 (Department of Statistics of Lithuania:<br />

http://zodynas.stat.gov.lt/index/detail.aspx?id=73)<br />

3<br />

Total number of residents’ in Lithuania.<br />

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THE PROBLEM OF KLAIPĖDA REGION PERIPHERALITY<br />

in this way it is possible to notice if Western Lithuanian region appears peripheral or central in Lithuanian<br />

context. However, it should be stressed that while presenting the statistical data we still have to understand<br />

that positive numbers do not mean that the situation in the region is perfect as there might be hidden factors<br />

that could strain the real region’s situation. For instance, it might be noticed the growing numbers of foreign<br />

direct investment for a person but at the same time it might be admitted that these numbers are growing influenced<br />

by the decreasing county’s inhabitants’ number. Thus, one statistical data should supplement other<br />

and the overview of the situation in the region should be based on interpretations of taking into account the<br />

group of various indicators.<br />

The article is based on researches of peripherality, thus, the indicators were selected in order to measure<br />

this phenomenon. Meanwhile peripherality is being understood as the deviation from the average towards<br />

negative side, in order to notice if Klaipėda might be called as peripheral region there is the need to compare<br />

the regions’ statistical data with Lithuanian average (Fig. 1).<br />

Figure 2. The comparison of socioeconomic indicators between<br />

Klaipėda, Vilnius and Kaunas cities, Klaipėda county municipalities’ and Lithuanian average<br />

Source: Lithuanian Labour Exchange, Counties of Lithuania, 2010; Statistical Yearbook of Lithuania,<br />

2011; Economic and Social Development in Lithuania, 2011/12; Demographic Yearbook, 2010<br />

As the figure shows, it obvious that the best rate of socioeconomic indicators’ values are in Vilnius city<br />

municipality. These findings should not astonish because Vilnius city as the Lithuanian centre attracts much<br />

more attention. As well, being political, economical, social centre Vilnius is interesting for international<br />

companies. Thus, the foreign direct investment in Vilnius city is more than 3 times bigger comparing with<br />

Lithuanian average. Besides, Vilnius city municipality interfere less with such social problems as employment<br />

rate which is 20 % higher in comparison with LT average (Fig. 2). Also, Vilnius city municipality<br />

strongly leads in the comparisons of level of entrepreneurship that is more than 90 % higher than LT average<br />

(Fig. 2). It is obvious that Vilnius city municipality takes all the advantage in this socioeconomic comparison<br />

and reflects relevantly big disparities within Lithuania. Thus, there might be ideas that while looking for peripherality<br />

in Lithuania Vilnius city municipality should be eliminated. However, on the other hand, keeping<br />

Vilnius city municipality in the research is the way to show the distance from centre to the periphery region.<br />

In this comparison work Kaunas city municipality stands in the third position. Though, it should be stressed<br />

that with its socioeconomic indicators’ values are more common to Klaipėda city than to Vilnius city.<br />

In this paper work the biggest attitude should be paid to Klaipėda city and county. Thus, it should be<br />

noticed that the most recently presented statistical data show that in general Klaipėda county goes around Lithuanian<br />

average and lags behind Vilnius city municipality according to the chosen for the survey indicators’<br />

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values. However, the statistical data that present Klaipėda city are much more higher than Klaipėda county’s<br />

data. Klaipėda city taking into account its statistical information stands in the second position overtaking<br />

Kaunas city and standing behind Vilnius. Klaipėda city municipality is the strong centre in Klaipėda county<br />

(according to the model in Fig. 1: “Centre’s centre”) that pulls ahead all the region. But these differences<br />

within the county would be unravelled in another article’s section.<br />

27.5 % of all Klaipėda county residents’ are living in rural area and it is around 20 % less comparing<br />

with Lithuanian average (Fig. 2). Unemployment rate in the county is 10 % less in comparison with average.<br />

Meanwhile in Klaipėda city this indicator is more than 20 % less than LT average. Klaipėda county (11 %<br />

higher than LT average) and Kalipėda city (42 % higher than LT average) have better indicators’ values if<br />

talking about the level of entrepreneurship. Moreover, in Klaipėda region the number of recipients of social<br />

assistance is around 20 % lower than LT average and in Klaipėda city even 45 % lower. While talking about<br />

foreign direct investment (FDI) it should be underlined that Klaipėda county receives around 15 % less comparing<br />

with LT average (Fig. 2). But if taking only Klaipėda city, the FDI indicator is relatively high (25.2 %<br />

higher than LT average). According to this indicator Klaipėda city oversteps Kaunas city and is competing<br />

with Vilnius city.<br />

Taking into account demographic indicators it might be also noticed the differences between these chosen<br />

for the survey Vilnius, Kaunas and Klaipėda cities, Klaipėda county and Lithuanian average (Fig. 3).<br />

Generally, the statistical data that provide the view of current demographic situation in Vilnius, Kaunas and<br />

Klaipėda cities, Klaipėda county or present the Lithuanian average are threatening. According to up to date<br />

numbers, natural increase (except Vilnius and Klaipėda cities) and net migration indexes that are counted<br />

for 1000 inhabitants are negative. As well, ageing index stresses the growing problematic situation while<br />

showing that there are more elderly people aged 60 and over than children under 15. This ageing problem<br />

is underlined by old-age pension beneficiaries and number of pupils in general schools indicators (Fig. 3).<br />

The best demographic situation as well as the socioeconomic is in Vilnius city municipality and this is directly<br />

connected with state capital status. The positive natural increase is detected only in Vilnius city which<br />

reaches 3.5 ‰ and Klaipėda city with 0.8 ‰ while the LT average is -2 ‰. Whereas, in Klaipėda county and<br />

Kaunas city the natural increase is higher more than 5 times comparing with Lithuanian average and reaches<br />

-0.3 ‰ in Klaipėda county and in Kaunas -0.4 ‰.<br />

Nowadays the migration topic is quite common. This problematic topic is exceptional because of the growing<br />

emigration numbers. The statistical data showing the portrait of current Lithuanian migration situation<br />

are daunting. In 2010 the LT net migration average was -24 ‰. In Klaipėda county this number reached<br />

-25 ‰ while in Klaipėda city even more bigger counting -28,6 ‰. The worst numbers were detected in Kaunas<br />

city – reaching -34 ‰. Only in Vilnius city the net migration indicator’s value was better than LT average<br />

but still negative -14.6 ‰ (Fig. 3).<br />

As it was already mentioned, the indicators are closely connected to each other. Therefore, the natural<br />

increase or net migration indicators’ values has an influence on ageing index, old-age pension beneficiaries<br />

or number of pupils in general schools indicators’ values. This connection might be disclosed by noticing<br />

that usually emigration is based on younger generation. Thus, the consequences might be seen in decreasing<br />

number of population. Moreover, the growing emigration and decreasing population amount increases the<br />

progressing number of elderly people and decreasing number of pupils at schools. The biggest problems appear<br />

when there is imbalance in the society: too many old people, too little children and not enough working<br />

people (tax payers).<br />

Lithuanian average ageing index is 144. Therefore, it means that for 100 children under 15 falls 144 elders.<br />

There are almost half more old-aged people comparing with children. The ageing index in comparison<br />

with LT average is lower in Vilnius city municipality (reaching 132), Klaipėda county (counting 134) and<br />

Klaipėda city (counting 143). Whereas in Kaunas city the aging index is higher and reaches 157.<br />

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THE PROBLEM OF KLAIPĖDA REGION PERIPHERALITY<br />

Figure 3. The comparison of demographic indicators between<br />

Klaipėda county, Vilnius and Kaunas cities municipalities’ and Lithuanian average<br />

Source: Lithuanian Labour Exchange, Counties of Lithuania, 2010; Statistical Yearbook of Lithuania,<br />

2011; Economic and Social Development in Lithuania, 2011/12; Demographic Yearbook, 2010<br />

2. The disparities within Klaipėda county<br />

While the general picture of Klaipėda county looks pretty good in the Lithuanian context with mostly all<br />

the indicators’ numbers above the state’s average, the disparity’s question within Klaipėda county is much<br />

more problematic. In this county might be underlined the districts with one of the worst rates’ in Lithuania<br />

(for example, Skuodas district, which according to model in Fig. 1 might be equalled to “Periphery’s periphery”<br />

term) and at the same time with one of the best state’s rates’ (for instance, Klaipėda city municipality<br />

– “Centre’s centre”) (Mano finansai…, <strong>2012</strong>). Therefore, analyzing these Klaipėda county’s districts<br />

separately would benefit in stressing the most sensible regions within this county. As well, the districts of the<br />

county are compared with Lithuanian average in order to estimate the peripherality level (Fig. 4; 5).<br />

It is essential to stress that Klaipėda city, Neringa and Palanga municipalities are the territories that differ<br />

from other this county’s districts as these three municipalities are urban taking into account the lifestyle<br />

while other county’s districts that are rural in there way of life. As well, Klaipėda city, Neringa and Palanga<br />

municipalities are the resorts that during the summertime attract a lot of holidaymakers. Moreover, Neringa<br />

municipality is the most exceptional in Klaipėda county according to the statistical data. The values of indicators<br />

presenting Neringa municipality are relatively high comparing not only with Klaipėda county districts<br />

but also with Lithuanian average or state’s centres. However, it does not mean that Neringa municipality<br />

does not face with any problems and the living situation is the most favourable in all the Klaipėda county or<br />

even state. Probably it is even right to declare that the current statistical data does not reflect the real situation<br />

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in this municipality. The situation in Neringa municipality is strained because of the economic profit while<br />

wealthy residents from other Lithuanian regions buy or invest in real estate in Neringa without a will to live<br />

there but only keep there estate as the summer houses. Such people register as Neringa municipality residents<br />

in order to get discounts while taking ferry or avoid the municipality entrance fee. On the other hand,<br />

taking into consideration the border cooperation Neringa municipality is open minded, interesting, active and<br />

attractive for investors, thus perfectly suitable for cooperation.<br />

Taking into account the cooperation question one of the possibilities to reveal the region’s potential<br />

might be pointing out the level of entrepreneurship. This indicator underlines the residents’ activity level and<br />

susceptibility for development. Thus, the level of entrepreneurship is higher in the centres where residents<br />

usually seek for innovation. Meanwhile the rural or peripheral regions lack behind according to this indicator<br />

because these regions are more traditional and more passive for the novelty. Besides, the low level of entrepreneurship<br />

might be also determined by demographic indicators as when the population number is low and<br />

even decreasing there is no need to establish new enterprises. Therefore, the highest level of entrepreneurship<br />

in Klaipėda county might be noticed in Klaipėda city (42 % higher than average), Neringa (86.3 % higher<br />

than average) and Palanga (56.6 % higher than average) municipalities (Fig. 4). While the lowest level of entrepreneurship<br />

is detected in Skuodas (56.6 % less than LT average) and Šilutė (36.1 % less) districts (Fig. 4).<br />

Gross value added (GVA) created by municipalities in Klaipėda county are relatively low comparing with<br />

LT average. Only Klaipėda city’s GVA is 25.2 % higher that Lithuanian average. The other districts have lower<br />

GVA that state’s average. The lowest GVA in 2010 was detected in Neringa (31.8 % lower than average),<br />

Palanga (31 % lower) and Skuodas district (30.6 % lower) municipalities (Fig. 4).<br />

The highest unemployment rate in Klaipėda county is detected in Skuodas district (33.6 % higher than LT<br />

average), Palanga city (27.3 % higher) and Šilutė district (20 % higher). While the best situation is in Neringa<br />

municipality (60 % below LT average) and Klaipėda city (21.8 % below average). One of the reasons why<br />

the situation in this case in Neringa is the best is because of the registered people who mostly exist in statistical<br />

papers but actually work and live in Vilnius, Kaunas or other places. Meanwhile, V. Bortelienė (Bortelienė,<br />

<strong>2012</strong>) prepared a research about Klaipėda city where she stresses that still existing positive numbers of<br />

current situation in Klaipėda city hide escalating problems. Currently unemployment rate in Klaipėda city in<br />

general number is 8.6 % which is above state’s average and one of the highest in the county. But as the author<br />

points out, this indicator in Klaipėda city is growing not because of stable economy but mostly because of<br />

the terrifically vanishing the number of registered resident’s. Therefore, high numbers of employment rate<br />

might be an alert of emigration.<br />

The best employment rate is counted again in Klaipėda city that is 11.8 % above LT average. It has to be<br />

noticed that this is the only municipality in this county that is above LT average. According to this indicator<br />

Neringa municipality stays behind other Klaipėda county’s districts and is 20.7 % lower than Lithuanian<br />

average. This huge difference appears because most Neringa municipality residents’ own their business and<br />

work only during the summer time earning money for the rest of the year. The similar situation is with Palanga<br />

municipality that is lagging lacing 12.3 % behind LT average.<br />

In 2010 the biggest amount of foreign direct investment (FDI) lied in Klaipėda district and counted<br />

28.2 % higher than LT average. As well 21.5 % higher than average FDI got Klaipėda city. Whereas, Skuodas<br />

and Šilutė districts seem to be less interesting for investors and were more than 90 % below LT average<br />

according to FDI indicator (Fig. 4).<br />

Statistical data show that Skuodas and Šilutė districts have the biggest amount recipients of social assistance<br />

benefits. According to this indicator Skuodas district oversteps LT average by 33.5 % and Šilutė<br />

district by 38.5 %. This indicator underlines the residents’ humble life conditions and problematic social<br />

situation. The minimal number (84.8 % less than LT average) of recipients of social assistance benefits is<br />

detected in Neringa municipality. This indicator and its value has direct link to unemployment rate and that<br />

is obviously noticed in the Fig. 4.<br />

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THE PROBLEM OF KLAIPĖDA REGION PERIPHERALITY<br />

Figure 4. The comparison of socioeconomic indicators within Klaipėda county<br />

Source: Lithuanian Labour Exchange, Counties of Lithuania, 2010; Statistical Yearbook of Lithuania,<br />

2011; Economic and Social Development in Lithuania, 2011/12; Demographic Yearbook, 2010<br />

In Klaipėda county the most rural district is considered to be Skuodas district which oversteps LT average<br />

twice thus it is counted that the rural population in this district is 109.1 % higher than LT average.<br />

The demographic situation within Klaipėda county is also controversial enough. There are huge differences<br />

in the municipalities while comparing indicators’ values (Fig. 5).<br />

If the Lithuanian average talking about natural increase indicator is -2.0 per 1000 population, in Neringa<br />

this indicator is positive and counts 3.2 per 1000 population. Positive natural increase is also in Klaipėda city<br />

(0.8) and Klaipėda district (1.6). While the lowest natural increase level is detected in Skuodas district and<br />

reaches even -6.5 per 1000 population (Fig. 5).<br />

Net migration indicator is the lowest in Šilutė municipality and counts -42.7 per 1000 population while<br />

LT average is -24.0 per 1000 population. The negative numbers declare unfavourable conditions for living<br />

and working. Meanwhile Neringa municipality counts positive migration net which reaches 40.0 per<br />

1000 population. As it was mentioned, this high number is influenced by registered in this municipality but<br />

not constantly living but owning real estate residents. Above the LT average is also Klaipėda district municipality<br />

which counts -10.9 per 1000 population. According to V. Bortelienė (Bortelienė, <strong>2012</strong>) Klaipėda district<br />

municipality gets the higher values as this municipality receives more and more residents from Klaipėda<br />

city. Previous Klaipėda city’s residents chose the comfortable life out of the city in growing new settlements<br />

in Klaipėda district municipality. This migration from Klaipėda city to the district appears a problem for the<br />

city municipality as the residents leaving city leave blank houses of flats. Moreover, the taxes that were paid<br />

by them to the city are now directed to the district municipality.<br />

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Figure 5. The comparison of demographic indicators within Klaipėda county<br />

Source: Lithuanian Labour Exchange, Counties of Lithuania, 2010; Statistical Yearbook of Lithuania,<br />

2011; Economic and Social Development in Lithuania, 2011/12; Demographic Yearbook, 2010<br />

The ageing index declares the existing problem of growing number of elderly people but this is the problem<br />

relevant not only in this county but also in all the state, thus seeking for the solution should be based<br />

on state governance. The average ageing index in Lithuania is 144.0. The worst situation according to this<br />

indicator in all Klaipėda county is noticed in Palanga municipality (175.0 per 1000 working age population)<br />

where old-age people are almost twice more than young or working residents (Fig. 5). As well, this index is<br />

high in Skuodas district (147.0 per 1000 working age population). The best situation is in Klaipėda district<br />

(114.0 per 1000 working age population) that is also connected with the immigration from the city and in Šilutė<br />

district (114.0 per 1000 working age population) which has high enough young children number (Fig. 5).<br />

Šilutė district has one of the lowest old-aged pension beneficiaries’ number’s (222.0 per 1000 working age<br />

population) one of the highest counting the number of pupils in general schools (140.9 per 1000 population).<br />

According to old-age pension beneficiaries indicator, Skuodas district has the worst position in the county<br />

reaching 311.0 per 1000 working age population while the LT average is 283.0 per 1000 working age population<br />

(Fig. 5).<br />

Taking into account the demographic Klaipėda county situation it seems that the worst situation is in<br />

border districts – Skuodas and Šilutė. Considering that the indicators underline peripherality, Skuodas and<br />

Šilutė districts would be noticed as peripheral regions in Klaipėda county.<br />

Conclusions<br />

Klaipėda county is relatively strong in Lithuanian context and according to the indicators chosen for the<br />

survey is most of the time above LT average and can compete with Lithuanian centres. Therefore, in general<br />

Klaipėda county can not be called peripheral region. However, despite the fact that Klaipėda county is one<br />

of the strongest ones in Lithuania, the differences within this county are big enough. The worst situation<br />

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THE PROBLEM OF KLAIPĖDA REGION PERIPHERALITY<br />

and biggest deviation from Lithuanian average values are in Skuodas and Šilutė districts while the best indicators’<br />

values are detected in Klaipėda city, Neringa and Palanga municipalities. Therefore, applying the<br />

CP model to Klaipėda county taking into account data provided by Department of Statistics of Lithuania,<br />

Klaipėda city, Neringa and Palanga municipalities would be seen as “Centre’s centres”, whereas Skuodas<br />

and Šilutė districts would reflect another model’s pole which is “Periphery’s periphery”. These differences<br />

are mostly influenced by geographical location (border phenomenon) and strategically beneficial position<br />

(resorts, state sea port).<br />

It is essential to underline that it is not possible to evaluate objectively only via statistical data the region’s<br />

peripherality and potential for cooperation. The statistics just gives the general view of the territory, whereas<br />

there are subjective features influenced by cultural, historical conditions or mental apprehension which<br />

should be also taken into account.<br />

There is no question if this Western Lithuanian region should cooperate with neighbour countries. The<br />

question is how the border-cooperation should be developed in order to benefit for all the cooperating countries<br />

and at the same time solving the rising problems of Klaipėda region. Should the cooperation be implemented<br />

only via centres while leaving aside the weakest county’s regions? Or if we are talking about border-cooperation<br />

should the most serious action be taken in border regions in this case the peripheral regions<br />

excluding the centres? There are several scenarios how the border-cooperation might be realised and up to<br />

the county and district’s governance decide the most suitable way.<br />

References<br />

Counties of Lithuania 2010. (2011). Lietuvos statistikos departamentas. Vilnius.<br />

Daugirdas, V., Burneika, D. (2006). Patterns and problems of peripheriality in Lithuania – borderland of the EU. Europa<br />

XXI. <strong>Regional</strong> periphery in Central and Eastern Europe, Vol. 15, p. 119–133.<br />

Demographic Yearbook 2010. (2011). Lietuvos statistikos departamentas. Vilnius.<br />

Economic and Social Development in Lithuania2011/12. (<strong>2012</strong>). Lietuvos statistikos departamentas. Vilnius.<br />

Friedman, J. (1966). <strong>Regional</strong> development policy: a case study of Venezuela. Cambridge: MIT Press, 279 p.<br />

Jerabek, M. (2006). Research into peripheral areas in the Czech Republic – changes in the landscape and land use in the<br />

model regions, Europa XXI. <strong>Regional</strong> periphery in Central and Eastern Europe, Vol. 15, p. 171–183.<br />

Knox, P. L., Marston, S. A. (2001). Places and Regions in Global Context. Human Geography. Prentice Hall: New<br />

Jersey, 526 p.<br />

Krugman, P., Venables A. (1995). Globalization and the Inequality of Nations, Quarterly Journal of Economics, Vol. 60,<br />

p. 857–880.<br />

Marada, M., Chromy, P. ir kt. (2006). Space polarisation and peripheral regions in Czechia. Europa XXI. <strong>Regional</strong> periphery<br />

in Central and Eastern Europe, Vol. 15, p. 29–34.<br />

Norkus, Z. (2009). Nepasiskelbusioji imperija. Vilnius: Aidai, 476 p.<br />

Pociūtė G. (2011). Periferinio regiono sampratos problema Lietuvoje. Annales Geographicae, Vol. 43–44(1–2), p. 128–143.<br />

Portrait of the regions of Lithuania. (2006). Lietuvos statistikos departamentas. Vilnius, 154 p.<br />

Schmidt, M. H. (1998). An integrated systemic approach to marginal regions: from definition to development policy.<br />

Ed. Jussila et al. Perceptions of marginality: theoretical issues and regional perceptions of marginality in geographic<br />

space, p. 45–66.<br />

Statistical Yearbook of Lithuania. (2011). Lietuvos statistikos departamentas. Vilnius.<br />

Websites<br />

Bortelienė, V. Klaipėda nyksta ir skursta. Lietuvos žinios. http://www.lzinios.lt/Ekonomika/Klaipeda-nyksta-ir-skursta<br />

(žiūrėta <strong>2012</strong> 01 27).<br />

Department of statistics of Lithuania. http://www.stat.gov.lt/en/pages/view/?id=1350 (žiūrėta <strong>2012</strong> 01 25).<br />

Lithuanian labour exchange. http://www.stat.gov.lt/en/pages/view/?id=1350 (žiūrėta <strong>2012</strong> 01 27).<br />

Mano finansai. „Swedbank“ Asmeninių finansų instituto buveinė internete https://www.manofinansai.lt/lt/menesio-tema/240/finansines-situacijos-zemelapis-arba-kodel-lietuvai-gresia-rygos-sindromas<br />

(žiūrėta <strong>2012</strong> 01 25).<br />

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KLAIPĖDOS REGIONO PERIFERIŠKUMO PROBLEMA<br />

Gintarė Pociūtė<br />

Geologijos ir geografijos institutas (Lietuva)<br />

Santrauka<br />

Įprasta, kad didesnio dėmesio, investicijų, projektų ar bendradarbiavimo pasiūlymų susilaukia regionai,<br />

turintys gerą ekonominį, socialinį, demografinį, geografinį ar kitokį įvaizdį. Dažniausiai patrauklios tampa<br />

centrų vaidmenį atliekančios vietovės, tuo tarpu periferiniai regionai nustumiami į šalį. Tačiau egzistuoja<br />

dilema, kurios teritorijos įvardijamos kaip centrai, o kurios – kaip periferija? Atsakymas į šį klausimą yra<br />

vienas šio straipsnio uždavinių.<br />

Periferiškumo fenomenui analizuoti autorė pasirinko keletą socioekonominių ir demografinių rodiklių,<br />

kurie, autorės nuomone, geriausiai identifikuoja teritorinius netolygumus atitinkamais aspektais. Svarbu pabrėžti,<br />

kad šiame darbe periferiškumas suvokiamas kaip neigiamas nuokrypis nuo vidurkinių reikšmių: taigi,<br />

kuo didesnis neigiamas nuokrypis nuo vidurkio, tuo didesnis periferiškumo laipsnis. Svarbu pastebėti ir tai,<br />

kad šiame darbe pateikiamas tik statistinis periferiškumo nustatymas, tuo tarpu visapusiškam periferiškumui<br />

nustatyti reikėtų remtis ir subjektyvumo turinčiais tyrimais: psichologinio suvokimo, istorinių ar kultūrinių<br />

elementų įtakos visuomenės nuomonei analize.<br />

Straipsnyje analizuojama Klaipėdos apskritis, kuri ganėtinai įdomi dėl savo įvairumo: čia veikia tiek<br />

valstybės lygmens centras, kuris aukštais socioekonominiais ir demografiniais rodikliais išsiskiria iš likusių<br />

apskrities savivaldybių, kartu ji yra viena silpniausių ir periferiškiausių savivaldybių valstybės lygmenyje.<br />

Šie skirtumai dažniausiai nulemti geografinės padėties: visoje Lietuvoje egzistuoja tendencija, kad pasienio<br />

regionai atsiduria periferinėje zonoje.<br />

Klaipėdos regiono periferiškumo klausimas analizuojamas lyginant šio regiono duomenis su Lietuvos<br />

vidurkinėmis reikšmėmis ir didžiaisiais Lietuvos miestais – Vilniumi ir Kaunu, kurie valstybės lygmenyje<br />

atlieka centrų funkcijas. Gauti duomenys parodė, kad visų rodiklių aukščiausios reikšmės aptinkamos politinėje,<br />

ekonominėje, socialinėje bei geografinėje sostinėje – Vilniaus mieste. Tuo tarpu Klaipėdos miestas,<br />

nors ir atsilieka nuo Vilniaus rodiklių, pralenkia Kauną ir pasižymi puikiais statistiniais rezultatais. Klaipėdos<br />

miestas, remiantis statistiniais rodikliais, gali būti įvardytas kaip strategiškai svarbus centras ne tik Vakarų<br />

Lietuvos, bet ir visos valstybės mastu. Žemiausios reikšmės teko ir labiausiai nuo Lietuvos vidurkinių<br />

reikšmių (t. y. periferiškiausi) Klaipėdos apskrityje atsilieka Skuodo ir Šilutės rajonai. Statistiniai duomenys<br />

pabrėžia vis didėjančias regione socialines ir demografines problemas, kurioms spręsti turi būti imtasi atitinkamų<br />

priemonių. Šie pasienyje išsidėstę regionai yra labiausiai nutolę nuo centro, todėl viena iš išeičių šiems<br />

regionams būtų užmegzti santykius su kaimyninės valstybės pasienio regionu.<br />

Taigi galima konstatuoti, kad Klaipėdos regionas yra tinkama erdvė bendradarbiavimo santykiams kurti<br />

ir plėtoti, turinti tiek socioekonominio, tiek demografinio potencialo. Tačiau iškyla diskusinis klausimas,<br />

į kurį vienareikšmiško atsakymo nėra: kaip reikėtų bendradarbiauti Vakarų Lietuvoje, kad būtų naudinga<br />

visoms bendradarbiaujančioms valstybėms, kartu būtų bandoma išspręsti vis aštrėjančias problemas, su kuriomis<br />

susiduria Klaipėdos apskrities rajonai? Ar bendradarbiauti turėtų tik centrai, eliminuojant silpnus,<br />

merdėjančius regionus, ar didesnis dėmesys galėtų būti skirtas būtent periferiniams regionams? Taigi yra<br />

keletas scenarijų, kuria linkme reikėtų plėtoti bendradarbiavimą, tik savivaldybių vadovams ir pačioms bendradarbiaujančioms<br />

struktūroms reikėtų apsispręsti, kurį iš tų scenarijų pasirinkti.<br />

PAGRINDINIAI ŽODŽIAI: Klaipėdos apskritis, centras ir periferija, periferinis regionas, bendradarbiavimas.<br />

JEL klasifikacija: R100<br />

103


Ilmars Purinsh, Toms Reizinsh, Girts Braslinsh, Natalja Svitlika<br />

DECISION-MAKING PROCESS IN CREDIT GRANTIG<br />

DECISION-MAKING PROCESS IN CREDIT GRANTIG<br />

Ilmars Purinsh 1 , Toms Reizinsh 2 , Girts Braslinsh 3 , Natalja Svitlika 4<br />

BA School of Business and Finance (Latvia), Ventspils University College (Latvia), University of Latvia<br />

(Latvia), BA School of Business and Finance (Latvia)<br />

Abstract<br />

In recent years many countries have experienced stagnation or even decline in the amount of mortgage credits granted to households.<br />

The credit-granting process has become significantly complicated, less transparent and excessively time consuming. This study seeks<br />

to define the improvement opportunities for credit granting through creation of a simple, transparent and accountable framework of<br />

decision-making process. To achieve this purpose the authors used qualitative method – structured interview and graphical tools –<br />

decision tree. The developed framework makes it possible to identify areas of the credit granting that might have potential for considerable<br />

improvements. The empirical results of the study indicate that decision-making process in credit granting has considerable<br />

potential for improvements. The developed framework is supposed to help commercial banks to improve the quality and efficiency<br />

of the decision-making process in the credit granting and reduce cost of credit granting process. This is possible to achieve by cutting<br />

down the duration time of alternative solutions with negative outcome – credit denial. This research introduces a valuable framework<br />

of transparent and accountable model of decision-making process in the credit granting. The authors have found that the introduced<br />

framework is suitable not only for commercial banks but also for a wide range of organizations having similar complicated and<br />

multiple staged decision-making processes.<br />

KEY WORDS: lending, credit granting, process analysis, decision making<br />

JEL codes: C44, G21, M10<br />

Introduction<br />

In recent years many countries experienced stagnation or even decline in the amount of mortgage credits<br />

granted to households. Statistic data processed by the Financial and Capital Market Commission (FCMC) of<br />

Latvia indicates that commercial banks of Latvia experience a decrease of households mortgage credit portfolio<br />

by 4.96 % in 2009, 5.7 % in 2010 and by 7.4 % in the first half of 2011 5 . Partly his negative dynamic<br />

could be described by stiffened standards and regulation in credit granting over past three years.<br />

1<br />

Ilmars Purinsh – BA School of Business and Finance (Latvia), Aspirant of Business Administration, scientific interest:<br />

international finances.<br />

E-mail: ilmars@klinika.lv<br />

Tel.: +371 296 317 56<br />

2<br />

Toms Reizinsh – Ventspils University College (Latvia), Doctoral student of Business Administration, scientific interest:<br />

international finances.<br />

E-mail: toms.reizins@gmail.com<br />

Tel: +371 283 578 82<br />

3<br />

Girts Braslinsh – University of Latvia (Latvia), Doctoral student of Economic, scientific interest: international finances.<br />

E-mail: girts.braslins@inbox.lv<br />

Tel.: +371 294 030 57<br />

4<br />

Natalja Svitlika – BA School of Business and Finance (Latvia), Doctoral student of Business Administration, scientistic interest:<br />

international finances.<br />

E-mail: natalja.svitlika@gmail.com<br />

Tel.: +371 291 212 82<br />

5<br />

Association of Commercial Banks of Latvia: Bank performance data 2007–2010. [on-line] Available at: http://www.bankasoc.lv/<br />

lka/statistika/bankas/index2.php<br />

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Households as well as bank officials admit that a credit-granting process has become more complicated,<br />

excessively time-consuming, and non-transparent compared to previous years. Bank officials explain it by significant<br />

changes that took place in commercial banks practices since the beginning of the crisis. Previously<br />

the power of credit granting decision-making was delegated to the middle managers of commercial banks,<br />

but currently a decision-making mandate is significantly reduced and only belongs to the credit committees.<br />

This paper seeks to define an opportunity for improvements of the credit granting process in commercial<br />

banks through the creation of a simple, transparent and accountable framework of the decision-making process.<br />

The developed framework is supposed to help commercial banks to improve the quality and efficiency<br />

of the decision-making process in the credit granting and reduce cost of credit granting process.<br />

The authors define the following objectives to reach the purpose of the study:<br />

1. Transformation of complicated household mortgage credit granting process into a simple, transparent<br />

and accountable framework by using a graphical tool – a decision tree.<br />

2. Identification of problem areas of decision-making process in credit granting.<br />

3. Development of practical recommendations for commercial banks for improvement of the decisionmaking<br />

process in credit granting.<br />

4. Assessment of potential of the developed framework.<br />

To achieve the objectives of the study the authors defined four tasks:<br />

1. Conduct structured interviews with loan officers from Latvian commercial banks.<br />

2. Transform results of interviews to the credit granting decision-making tree and fix the time and probability<br />

of the each alternative solution.<br />

3. Carry-out the verification of the developed credit granting decision-making tree.<br />

4. Remark the results of the credit granting process decision-making tree.<br />

The rest of the paper is structured in the following way: Section 1 presents background of the research.<br />

Section 2 introduces the experiment carried out by the authors. The results of the study are presented in<br />

section 3. And finally, section 4 is devoted to the conclusions.<br />

1. Background of the research<br />

The credit granting process, according to the structure suggested by the authors, consists of two interrelated<br />

components: credit granting policy (procedures) and decision-making. The credit granting policy<br />

(procedure) represents credit granting methodology to assess credit risk by establishing a wide range of<br />

requirements and standards for credit granting. Decision-making, in turns, represents a set of consistent and<br />

sequential actions that should be carried out by the loan officers in order to meet all standards and requirements<br />

established in the credit granting procedures. The main task of the decision-making process in credit<br />

granting is to obtain approval or denial of credit granting from relevant authority of commercial banks (in<br />

most cases – the credit committees).<br />

The authors’ intention is to research decision-making issues of the credit granting process, because this<br />

component usually is neglected by commercial banks. And to the mind of the authors it is a mistake, because<br />

this component might have considerable potential for improvements of the credit granting process and therefore<br />

should be properly reflected and resolved.<br />

Credit granting is a trade-off between the perceived default risk of a credit applicant and potential returns<br />

from granting credit (Keasey, Veronesi, 2008: 18). “Trade-off” is a subjective and capacious criterion that<br />

is represented by credit risk management. Credit granting procedures of commercial banks include a wide<br />

range of requirements and standards aimed to establish boundaries on level of acceptable credit risk. Most of<br />

the requirements and standards of commercial banks are similar and include standards on market segment,<br />

quality and liquidity of property, its value, collaterals, loan limits, creditworthiness and credit reputation of<br />

a credit applicant.<br />

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Ilmars Purinsh, Toms Reizinsh, Girts Braslinsh, Natalja Svitlika<br />

DECISION-MAKING PROCESS IN CREDIT GRANTIG<br />

Reverting to the decision-making process of the credit granting the authors have observed lack of proper<br />

analysis and documentation of it in the procedures of commercial banks. At best commercial banks have<br />

made an attempt to reflect the credit granting process either in descriptive or visual way. However used for<br />

this purpose techniques such as flow-charts and Entity-relationship model are not sophisticated enough to<br />

provide comprehensive precept of complicated, multiple staged and diversified process of decision-making<br />

in credit granting process.<br />

Lack of proper reflection and documentation of decision-making process in credit granting implies that<br />

commercial banks have not paid detailed attention to that and might have little control over this process.<br />

As a result, the authors find that commercial banks might have opportunities for considerable improvement<br />

in decision-making process, which, in turns, would result in better efficiency of the whole credit granting<br />

process. Efficiency of the credit granting process could be measured by the time and labour costs spent on<br />

proceeding of a credit application. Knowledge and clear understanding of the decision-making process in<br />

credit granting could enlarge range of tools used by commercial banks to increase customer’s satisfaction by<br />

achieving better efficiency and quality of the credit granting process.<br />

By highlighting the lack of proper analysis of decision-making in credit granting the authors set a task to<br />

develop a framework of decision-making process in credit granting using a decision tree concept that would<br />

bring required simplicity, transparency and accountability.<br />

After brief searching of current literature on credit granting process the authors have identified a lot of researches<br />

devoted to the credit risk management. At the same time there is a lack of researches devoted to the<br />

analysis of the decision-making process in credit granting. Therefore in this paper the authors introduce one<br />

of first empirical study on analysis of the decision-making process in credit granting and provide a valuable<br />

insight into acknowledgment of interdependencies, critical issues and areas for improvements in decisionmaking<br />

process of the credit granting. The finding of the study gives rise to a series of new researches.<br />

The empirical study of this paper is limited to the development of the framework of credit granting process<br />

that relates to only mortgage credit granted to households. The aim of this paper is not to introduce any<br />

new standards and requirements in credit risk management. The aim of this paper is to examine the decisionmaking<br />

process as a set of consistent and sequential actions that is carried out to reach decision on approval<br />

or denial of granting a credit and state recommendations for its improvements opportunities.<br />

2. The Experiment<br />

Used by commercial banks techniques for reflection of the decision-making process such as flow-charts<br />

or Entity-relationship model are useful for training of new employees to introduce them with a general percept<br />

of the credit granting process. However, those techniques do not ensure feedback to commercial banks<br />

regarding time and resources spent to handle a credit application. But the weakest side of the used techniques<br />

is enclosed in their inability to describe whether the credit granting process is organized properly and in<br />

efficient way? And the authors find that a graphical tool, particularly a decision tree, as the proper concept<br />

that allows overcoming of drawbacks of above mentioned techniques. It enables transformation of the decision-making<br />

process of the credit granting into a simple, transparent and accountable framework. A ground<br />

of the authors’ certainty in graphical tool’s relevance for solution of the defined problem is knowledge that<br />

a decision tree is an instrument that explicitly interprets any process and can be stated as a strategy where<br />

actions of decision makers can be determined, in the same time the stochastic state of nature can be kept as<br />

given. The main purpose of creating a decision tree is that afterwards the decision makers can easily decide<br />

how to act in each decision node and follow their decision further in depth. In that case, the pace of the process<br />

execution depends mainly on the state of nature. A decision tree provides the opportunity for decision<br />

makers to analyze and compare different paths of a decision tree.<br />

To achieve the task of the research, the authors have carried out the experiment based on the<br />

methodology provided by Reizinsh and Rutitis (Reizinsh, Rutitis, 2006: 324–329), who introduced<br />

formalization of experts’ opinion method consisted of three iterations and reflected in Figure 1.<br />

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Figure 1. Formalization of the experts’ opinion<br />

Source: Reizinsh, Rutitis, 2006: 324–339.<br />

The main goal of the experiment is to provide a theoretical background and develop a practically trustful<br />

and applicable transparent and accountable framework of decision-making process in credit granting.<br />

Taking into account that adopted methodology include qualitative methods – structured interview with<br />

the experts. A structured interview is a valuable technique to gather as much information as possible, meanwhile<br />

sticking to the agenda of this research. So, the authors have interviewed the experts with more than<br />

10 years of experience in credit granting field. Experts’ extensive experience in banking sector allowed the<br />

authors to gather valuable information and understanding of the decision-making process in credit granting<br />

and decrease subjectivity error typical for qualitative methods.<br />

During the 1 st iteration the expert performed a structured interview. During the interviews the selected<br />

experts provided the authors with the decisions that are involved in credit granting process. Results obtained<br />

from the interviews made it possible to draw an initial decision tree. The conducted interviews during the<br />

first iteration of experts’ opinion formalization has provided the authors with the exact sequence of decisions<br />

that take place in the credit granting process of commercial banks. It appeared that the credit granting process<br />

consists of 6 phases – 1 st appointment, 1 st analysis of gathered data performed by a loan officer, intermediate,<br />

2 nd appointment, 2 nd analysis of gathered data performed by loan officer, and, finally, credit committee which<br />

has mandate on credit approval or denial. There are numerous decisions in defined 6 phases of the decision-making<br />

process, which an applicant and a loan officer must carry out during each phase, before to reach<br />

approval and denial on credit granting. That makes a total of 40 statements to which an answer is required<br />

before decision-making process can be moved to the credit committee. At the end of the first iteration the<br />

authors have drawn an initial decision tree.<br />

The 2 nd iteration starts with the validation of the decision tree drawn during the first iteration. During this<br />

formalization stage the authors’ task is to define whether the developed initial decision-making tree corresponds<br />

to the decision-making process that takes place in credit granting. If not, proper adjustments had to<br />

been made. Validation of the drawn initial decision-making tree indicated certain difficulties with incorporation<br />

of dome of the experts’ answers into a decision tree and highlighted the necessity of adjustment regarding<br />

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DECISION-MAKING PROCESS IN CREDIT GRANTIG<br />

to the legislation issues. To overcome appeared drawbacks the authors were focused to trace adjustments and<br />

modifications that the experts had required under legislative framework. In addition, the experts were asked<br />

to paraphrase their statements that had been changed by the authors due to legislative framework during the<br />

first iteration. This stage of the formalization process proved to be most time-consuming, because before to<br />

come out with the validation results the authors had spend considerable amount of time on the explanation<br />

of the concept of a decision tree to the experts in order they can understand the task of validation. After the<br />

experts had been given the approval of the provided sequence of decisions in the credit granting process, the<br />

structure of the decision tree became stable and the third stage of the formalization can be performed.<br />

The 3 rd iteration is the essence of the carried experiment. During this stage the expert provided the authors<br />

with the empirical distribution of probabilities of each alternative branch of the developed decision tree. It was<br />

carried out through incremental evaluation and analysis of each of all 40 statements of the decision tree that<br />

belongs to a particular phase of the credit granting process. Afterwards a combined probability was formulated<br />

as a product of all probabilities enclosed in a particular decision tree branch. In the same way the experts shared<br />

their experience regarding the time required to perform tasks enclosed in each statement. In the end of the third<br />

iteration the authors calculated the cumulative time that describes particular decision tree branch.<br />

The formalization process was finalized by the development of the decision tree, which bring desired and<br />

expected transparency and accountability of a decision-making process in credit granting.<br />

3. Results of the credit granting decision tree<br />

The carried out experiment brought clarity and complete understanding of the decision-making process,<br />

that take place in credit granting. Obtained knowledge allowed to develop a decision-making tree, which<br />

brought transparency and accountability to the decision-making process of the credit granting, as well as<br />

to define execution time of each particular outcome. The most important outcome gained from the transformation<br />

of the decision-making process into decision tree is development of a flexible framework, which<br />

encloses opportunity to analyze and evaluate decision-making process in credit granting from different sides.<br />

The developed credit granting decision-making tree happens to be excessively voluminous, which make<br />

its displaying in full rather complicated. Giving this limitation the authors presents only a tiny fragment of the<br />

developed credit granting decision-making tree, corresponding to 1 st appointment, in Figure 2. The developed<br />

decision-making tree of the credit granting process was subject of statistical and mathematical data processing.<br />

Figure 2. Graphical fragment of the credit granting decision-making tree<br />

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The decision-making tree of the credit granting process consists of the decision nodes and sections of the<br />

decision nodes. Every decision of the credit granting decision-making process is described in terms of time<br />

it takes to make (reach) it and fixed probability of occurrence.<br />

The authors’ analysis of the developed credit granting decision-making tree is based on exploration of the<br />

core alternative solutions of the decision-making process. Decision tree branches were measured by the probability<br />

of the node of each event. Values of the decision tree branches have been determined by the common<br />

time capacity. Values of the event nodes have been disclosed as time instants of the credit granting process.<br />

The characteristics of the credit-granting decision tree shown in Table 1 illustrate that 35.02 % of alternative<br />

solutions are solutions that theoretically might take place in the credit granting process, but according<br />

to the experts’ experience have never took place and their realization probability is close to zero. The authors<br />

called this group of alternative solutions as “empty sets” and have excluded them from further analyses due<br />

to lack of practical implementation.<br />

The largest share of alternative solutions in the developed decision-making tree belongs to the alternatives<br />

solutions that have been rejected and represent 35.82 % form total number of alternative solutions. These alternatives<br />

solutions are characterized as alternative solutions that never take place in the credit granting process.<br />

The alternatives solutions characterized as realized represent 29.17 % from the total number of the alternative<br />

solutions and are described as alternative solutions that are regular decisions in credit granting.<br />

Table 1. Characteristics of the credit granting decision-making tree<br />

Characteristics<br />

Results<br />

Rejected alternatives solutions 29.17 %<br />

Realized alternative solutions 35.82 %<br />

“Empty sets” 35.02 %<br />

From the results of statistical analysis of the developed credit granting decision tree presented in Table 2<br />

the authors found that a positive outcome, when credit granting is approved, take place in only 14.60 % of cases.<br />

This statistically obtained result required additional verification due to suspiciously small rate of positive<br />

outcome. To verify the obtained result the authors refer to the credit granting statistic data provided by the<br />

experts. The experts’ statistic data on the credit granting identifies that 100 experts’ meetings with the credit<br />

applicants per month turn into only 15 signed loan agreements. The conducted verification confirmed that<br />

the developed framework of the credit granting decision-making process is proper and truthful. This made<br />

possible to conclude that the derived results are valid and can be used as credible data for further analysis.<br />

A negative outcome, when credit granting is denied, takes place in 85.40 % of cases. The authors suppose<br />

that the improvement of the credit granting process can be achieved by decrease of time spent on coming up<br />

with a negative decision. The relived time can be redirected to serve larger number of the credit applicants.<br />

Table 2. Groups of alternative solutions<br />

Indicator<br />

Results<br />

Positive outcome (approval of credit granting) 14.60 %<br />

Negative outcome (denial of credit granting) 85.40 %<br />

Implementation of the developed credit granting decision-making tree would help commercial banks to<br />

identify irrational and time-consuming alternatives solutions (branches) in the decision making process of<br />

the credit granting. Identification of such alternative solutions, in turns, encloses considerable opportunity to<br />

improve the credit granting process.<br />

In order to set a time standard for optimal duration of the alternatives solutions, the authors have calculated<br />

several variables, including the maximum, the minimum, the average decision duration, the median, the<br />

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DECISION-MAKING PROCESS IN CREDIT GRANTIG<br />

mode and the weighted average of the time consumed to come out with a decision. The results of calculation<br />

are shown in Table 3.<br />

The calculated variables help to compare the decision-making duration of each alternative solution to<br />

other alternatives solutions in the same group or with alternative solutions form other group. Alternative<br />

solutions which decision-making duration exceeds the average duration have to become a subject for further<br />

analysis, because they are a source for improvements of whole decision-making performance in credit<br />

granting.<br />

The maximum time necessary to come out with a decision is 4064 minutes (8.47 working days), while<br />

the minimum time – 3 minutes. The average time of decision-making duration of alternatives solutions is<br />

2512 minutes (5 working days).<br />

The maximum duration of alternative solutions to come out with a positive decision takes 4064 minutes<br />

(8.47 working days), the minimum duration – 564 minutes (1.18 days) and the average duration – 2412 minutes<br />

(5.23 working days). As it can be seen the dispersion between the maximum time and minimum time<br />

spent to come out with a positive decisions is considerable. The mode of the positive decision is 1591 minutes<br />

(3.31 working days) and the median – 2441 minutes or slightly more than 5 working days.<br />

Table 3. Decision-making duration of alternative solutions in the credit granting<br />

Groups of alternative solutions Variable Value<br />

minutes<br />

working<br />

days<br />

Overall in the credit granting Maximum duration 4064 8.47<br />

process<br />

Minimum duration 3 0.01<br />

Average duration 2512 5.23<br />

Positive decisions Maximum duration 4064 8.47<br />

Minimum duration 564 1.18<br />

Average duration 2412 5.03<br />

Mathematical expectation 782 1.63<br />

Median 2441 5.09<br />

Mode 1591 3.31<br />

Negative decisions Maximum duration 3764 7.84<br />

Minimum duration 3 0.01<br />

Average duration 2130 4.44<br />

Mathematical expectation 107.28 0.22<br />

Media 2081 4.33<br />

Mode 2431 5.07<br />

The maximum duration of the alternative solution to come out with a negative decision takes 3764 minutes<br />

(7.84 working days), but the minimum duration constitutes to 3 minutes and the average duration –<br />

2130 minutes (4.44 working days). The dispersion between the maximum and the minimum time consumed<br />

to come out with a negative decision is even bigger that in case with a positive decision. The mode of the negative<br />

decision of the alternatives solutions is 2431 minutes (5.07 working days) and the median – 2081 minutes<br />

(more than 4 working days).<br />

The results demonstrate that the negative decision of alternative solutions can be reached faster that the<br />

positive decision of the alternative solutions (2412 minutes to 2130 minutes). The most frequently repeated<br />

duration time of the alternative solutions, presented by the mode, is considerably shorter for the alternatives<br />

solutions with a positive outcome than for the alternative solutions with a negative outcome (1591 minutes<br />

to 2431 minutes).<br />

As it was mentioned earlier so considerable dispersion between the maximum and the minimum duration<br />

time of the alternatives solutions is appropriate for both – positive and negative decision branches. Therefore<br />

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in order to set standards for optimal duration time of the alternative solutions, new variable should be introduced.<br />

The authors have calculated variable that is supposed to identify the highest probability and represent<br />

the most common duration time of the alternative solutions to reach the final decision – credit granting<br />

approval or denial. The authors entitled this variable as the “mathematical expectation”. According to the<br />

data provided in Table 3 the mathematical expectation for the alternative solutions with a positive decision<br />

corresponds to 782 minutes or 1.63 working days, but in case of a negative decision corresponds to 107 minutes.<br />

These ranges should be considered as a standard for optimal duration of the alternatives solutions to<br />

come out with a decision. The alternative solutions that exceed the value of the mathematical expectation are<br />

subject to further detailed analysis and a source for improvements of the decision-making in credit granting<br />

process. The main agenda of the suggested analysis is determination of reasons that cause an increase of<br />

decision-making duration and develop recommendation for overcoming those challenges.<br />

Figure 3. Graphical representation of positive decisions<br />

in credit granting process<br />

Figure 4. Graphical representation of negative<br />

decisions in credit granting process<br />

The value of mathematical expectation of positive decisions and negative decisions of the alternative solutions<br />

indicates that a negative decision can be achieved faster than a positive decision. This should be considered<br />

as reasonable approach, because each minute spent to come out with a decision generates expenses<br />

and can be defined as a waste of time for both participants of the credit granting process – commercial banks<br />

and credit applicants. A negative decision of the alternative solutions does not generate income for commercial<br />

banks and is waste of time for credit applicants. Therefore duration time of the alternatives solutions with<br />

a negative decision should take as less time as possible to ensure efficiency of the credit granting process.<br />

Conclusions<br />

In the framework of this research the authors have elaborated a decision-making tree provides an opportunity<br />

to analyze and evaluate the whole credit granting process. The experiment that was carried out demonstrates<br />

that the provided methodology of transformation of the complicated credit granting process into<br />

a decision tree is appropriate and relevant. The conducted verification of the developed decision-making tree<br />

proves that this way of reflection is credible and valuable for practical implementation by commercial banks.<br />

The reflection of the credit granting process as a decision tree ensures its transformation into easily understandable<br />

graphical diagram. The applied method made it possible to calculate the decision-making duration<br />

of each node, the cumulative time of each alternatives solution, as well as the probability of occurrence<br />

for each alternative solution’s outcome.<br />

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DECISION-MAKING PROCESS IN CREDIT GRANTIG<br />

The developed credit granting decision tree provides a significant material for further analysis of the<br />

credit granting process, which might result in a wider range of recommendation for improvements of the<br />

process itself, process quality, efficiency and customer satisfaction.<br />

When a drawn decision tree becomes excessively voluminous and it graphical visualization is rather<br />

complicated, it can be revert to numerical matrix and its further analysis can be performed mathematically.<br />

The applied approach of the credit granting process’s reflection made it possible to express a decisionmaking<br />

duration of each alternative solution in time units. This opportunity ensures accountability of the<br />

whole credit granting process and let to compare and evaluate a decision-making duration of alternative<br />

solutions in different profiles. The authors suggest comparing of decision-making duration of alternative<br />

solutions to a value of the mathematical expectation. Alternative solutions which cumulative time exceeds a<br />

value of the mathematical expectation for particular group of the alternative solutions (positive or negative<br />

outcome) most likely contains opportunities for improvements. Therefore, the improvement of the credit<br />

granting process can be achieved by finding, understanding and negotiating the reason of a decision-making<br />

duration of alternative solution that exceed the mathematical expectation.<br />

Main benefit of the elaborated framework is achieved transparency and accountability of the credit granting<br />

decision-making process and opportunities for its improvement. Time component of the credit granting<br />

process introduced by the authors is a key indicator in assessment of the costs caused by the process to<br />

commercial banks. Costs of the credit granting process can be expressed also in labour cost per hour. Adding<br />

the labour cost component to the credit granting decision-making tree makes it possible to calculate and set<br />

boundaries for costs that alternative solutions can generate within the credit granting process.<br />

This study presents one of a few researches of decision-making process analysis in the credit granting and<br />

provides material for further analysis and researches. The authors find that the presented framework of the<br />

credit granting process is helpful tool to overcome part of challenges existing in the credit granting process.<br />

The authors recommend using the introduced approach not only for the transformation of the credit granting<br />

decision-making process in commercial banks, but also in other organizations having the same multiple<br />

staged and complex decision-making process, for example in insurance, auditing companies and universities.<br />

References<br />

Association of Commercial Banks of Latvia. (2011). Data on banking performance 2007–2010. [on-line] Available at:<br />

http://www.bankasoc.lv/lka/statistika/bankas/index2.php.<br />

Association of Commercial Banks of Latvia. (2011). Macroeconomic review of Latvia, February 2011. [on-line] Available<br />

at: http://www.bankasoc.lv/lka/publikacijas/index2.php.<br />

Coles, S., Rowley, J. (1995). Revisiting decision trees. Management decision, Vol. 33, No. 8, p. 46–50.<br />

Deutsche Bundesbank, Bank Statistics. [on-line] Available at: http://www.bundesbank.de/statistik/statistik_banken_tabellen.en.php.<br />

Federal Deposit Insurance Corporation, Statistics on Banking. [on-line] Available at: http://www2.fdic.gov/SDI/SOB/<br />

index.asp.<br />

Financial and Capital Market Comission, Credit Institutions Statistics. [on-line] Available at: http://www.fktk.lv/en/<br />

statistics/credit_institutions/monthly_reports/.<br />

Financial and Capital Market Commission. (2010). Financial and Capital Market Commission operation strategy for<br />

years 2009–2011, FCMC. [on-line] Available at: http://www.fktk.lv/en/commission/about_us/functions/.<br />

Hartmann, W. (2009). Large enterprises are like nuclear power stations Bank to assess. Institute of Risk and Regulation<br />

IRM. Risk Manager, No. 21. [on-line] Available at: http://www.risiko-manager.com/index.php?id=162&tx_<br />

ttnews%5Bcat%5D=118&tx_ttnews%5Btt_news%5D=12362&tx_ttnews%5BbackPid%5D=161&cHash=2e14b74e3d.<br />

International Monetary Fund, Crisis Assessment: IMF Support Helping Restore Growth but Key Risks Ahead. IMF<br />

Survey, April, 2011. [on-line] Available at: http://www.imf.org/external/pubs/ft/survey/so/2011/new041511a.htm.<br />

Jaunzems, A., Reizinsh, T. (2008). Pareto (m, s) – efficient Sub-branches of the Decision Tree. Latvian University articles,<br />

721 .sej. Vadibas zinatne, lpp. 61–75.<br />

Keasey, K., Veronesi, G. (2008). Lessons from the Northern Rock Affair. Journal of Financial Regulation and Compliance,<br />

Vol. 16, p. 1, 8–18.<br />

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Kremer, J. (2011). Norway banks face tighter mortgage rules on record private debt. Bloomberg. [on-line] Available at:<br />

http://www.bloomberg.com/news/2011-09-05/norway-banks-face-tighter-mortgage-rules.html.<br />

Liberty, J. M. (2005). How Does Organizational Form Matter? Communication, Distance and Soft Information. London<br />

Business School Papers, p. 1–47.<br />

Magee, J. F. (1964). Decision Trees for Decision Making. Harvard Business Review, July 1967, p. 78–79.<br />

Olivas, R. (2007). Decision Tree. A Primer Decision-making Professionals. Review, Vol. 5, 04/05/07, p. 1–27.<br />

Purinsh, I. (2010). Role of state regulator institutions over banks lending business. The 11th Annual Doctoral Conference<br />

of Faculty of Finance and Accounting Scientific Programme. University of Economics Faculty of Finance and<br />

Accounting, Prague.<br />

Purinsh, I., Rutitis, D. (2011). Decision making in Household Credit Granting Process. The 12 th Annual Doctoral Conference,<br />

Prague, p. 117–133.<br />

Reizinsh, T., Rutitis, D. (2006). Decision Tree as a Support Tool in Expert Team Decision Making. Management Theory<br />

and Practice: Synergy in Organization. Tartu, p. 324–339.<br />

The Bank of England. Statistical Releases. [on-line] Available at: http://www.bankofengland.co.uk/statistics/statistics.htm.<br />

The Bank of Latvia. (2011). Survey of banks results in lending to nonfinancial organizations and households in January<br />

2011. [on-line] Available at: http://www.bank.lv/publikacijas/banku-aptauja-par-nefinansu-sabiedribu-un-majsaimniecibu-kreditesanu/4884.<br />

Sprendimų priėmimo procesas teikiant kreditus<br />

Ilmars Purinsh, Toms Reizinsh, Girts Braslinsh, Natalja Svitlika<br />

Finansų ir verslo administravimo mokykla (Latvija), Ventspilio universitetinė kolegija, Latvijos<br />

<strong>universitetas</strong>, Finansų ir verslo administravimo mokykla (Latvija)<br />

Santrauka<br />

Pastaraisiais metais dauguma valstybių išgyveno stagnaciją, kuri susijusi su kreditų nekilnojamajam turtui<br />

išdavimu namų ūkiams. Pripažįstama, kad kredito išdavimo procedūra dabar ilgesnė, sudėtingesnė ir ne<br />

tokia skaidri kaip anksčiau. Šiame straipsnyje, siekiant patobulinti kredito išdavimo procesą komerciniuose<br />

bankuose, sukurta paprasta ir suprantama sprendimų priėmimo schema.<br />

Šiame tyrime autoriai pateikia sprendimo priėmimo medį, kuris leidžia išanalizuoti ir įvertinti visą kredito<br />

išdavimo procesą. Atliktas eksperimentas parodė, kad sprendimų medžio taikymas vietoj sudėtingų<br />

kredito išdavimo procedūrų yra patikimas ir tinka taikyti komerciniuose bankuose.<br />

Sprendimų medžio analizė paremta alternatyvių sprendimų vertinimu sprendimo priėmimo procese, ji<br />

padeda nustatyti, kodėl pailgėjo sprendimo priėmimo procesas, ir parengti rekomendacijas, kaip to išvengti.<br />

Neigiamas sprendimas komerciniams bankams neduoda pelno ir nesuteikia išteklių asmenims, kurie siekia<br />

gauti kreditą. Taigi laikas, skirtas neigiamų sprendimų alternatyvoms svarstyti, turėtų būti kuo trumpesnis.<br />

Autoriai nurodo, kad pateikta kredito išdavimo schema tinka taikyti, siekiant įveikti kai kurias kredito<br />

išdavimo sprendimo priėmimo procese kylančias problemas. Autoriai rekomenduoja pateiktą prieigą naudoti<br />

ne tik sprendimo priėmimo dėl kredito išdavimo komerciniuose bankuose procese, bet ir kitose organizacijose,<br />

kurios taiko panašius daugiaetapius sprendimo priėmimo procesus, kur sąveikauja bent dvi šalys,<br />

pavyzdžiui, draudimo, audito bendrovėse ir universitetuose.<br />

PAGRINDINIAI ŽODŽIAI: paskolos, paskolų išdavimas, proceso analize, sprendimų priėmimas.<br />

JEL klasifikacija: C44, G21, M10<br />

113


Arnaud Serry<br />

Circulation at Russian-Baltic states boundary: a cut and a seam<br />

Circulation at Russian-Baltic states boundary:<br />

a cut and a seam<br />

Arnaud Serry 1<br />

CEDETE – University of Orleans (France)<br />

Abstract<br />

Disintegration of the USSR and join of Baltic States to European Union made this one a border territory between Russia and EU.<br />

After the collapse of Former Soviet Union, the new boundary remained almost easy to cross. In the beginning of the 21th century,<br />

it became no more fuzzy but rather fixed. Since European enlargement that had taken place in 2004, the crossing has become more<br />

regulated. People need visas that meant administrative papers and cost. The evolution of cargo flows has been more contrasted.<br />

Economic policies, political stakes and traditional links, are elements to understand East Baltic area. Kaliningrad Oblast, the Russian<br />

exclave lying by the Baltic Sea, strengthens the interest of the purpose.<br />

KEY WORDS: circulation, border, Baltic States, discontinuity.<br />

JEL Codes: O180, R400<br />

Introduction<br />

After the collapse of the USSR and the enlargement of the European Union to the Baltic, their eastern<br />

border became the border between Russia and EU. This paper focuses on flows of goods and persons through<br />

boundaries between Russia, and Baltic states (Estonia, Latvia and Lithuania). The purpose is to analyze the<br />

role of this boundary after the enlargement of the EU.<br />

Thus, the independence of the Baltic early in 1990 and EU enlargement of 1 May 2004, displaced the<br />

European Union border to the east, introducing a discontinuity in the area of the eastern Baltic. Meanwhile,<br />

this border improved, reactivated, and in particular by increased flows’ controls. However, this border space<br />

is an area of significant exchanges with Russia and Belarus, including trade, tourism and travel. Scale games<br />

are omnipresent in the apprehension of this new discontinuity and its impact on mobility and cross-border<br />

traffics.<br />

1. The context<br />

The geographic characteristics of the region give to the Baltic-Russian border a central role in Russian<br />

international trade relations: spatial link between the northern, western, central and eastern Europe, trading<br />

hub are to define the Baltic sea.<br />

1<br />

Arnaud Serry – University of Orléans, Department of Management, assoc. prof. dr., scientific interest: Logistics and Transport,<br />

Geography.<br />

E-mail: arnaud.serry@univ-orleans.fr<br />

Tel.: + 33 (0)6 23 81 94 36<br />

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1.1. Geographical<br />

The Russian-Baltic boundary appears as a specific space, at the intersection of two regions on the sidelines.<br />

Is it the margins of EU and the margin of Russian Federation? So is it only a periphery, or a new center?<br />

The peripherality of the region is tempered by the strong mesh that connects the main poles of the network.<br />

The Russian-Baltic boundary is a dynamic space, and also a margin, for several reasons that this area is conducive<br />

to innovation:<br />

• y As in the periphery, it is less controlled than the central place;<br />

• y New European frontier, it is a locus where the gradients are the strongest on the shorter distance;<br />

• y Finally, many networks, physical and institutional, are crossing this space.<br />

This border is a discontinuity between two constructed territories. It causes differences and thus induces<br />

various spatial effects. It is also a limit in highly charged symbols and representations. But it doesn’t juxtapose<br />

any difference in mesh or network, because they are largely inherited from the Soviet period. At late<br />

twentieth century, when the political discontinuities have moved, transportation networks have persisted.<br />

Transport contributes, therefore, to question boundaries.<br />

1.2. Historical<br />

At the end of the Soviet period, Baltic States were mainly linked to USSR and COMECON Main international<br />

gateways were the ports. There were no international airlinks, just a few trains towards Eastern<br />

and Central Europe. In the early 90’s there was a drop of the links with Former Soviet Union due to several<br />

factors: economic collapse, social crisis, nationalism.<br />

In subsequent years, the situation has normalized, but 2004 enlargement of EU changes the nature of the<br />

border with FSU (Former Soviet Union). It displaced the European Union border to the East, introducing a<br />

discontinuity in this area of the eastern Baltic.<br />

Trade flows implications of the Baltic-Russian border are much less studied than geopolitics: for instance,<br />

Russia often uses energy products’ trade for political purposes.<br />

1.3. Methods<br />

Paper deals with theoretical and empirical research. The approach is mainly through port and railway<br />

traffics for goods, and through air networks for passenger flows. This study is therefore based on rail and<br />

air transport statistics. It also relies on the analysis of transport networks and, more particularly, on regular<br />

international lines: trains, buses and air links.<br />

Furthermore, knowledge of the field strengthens the results and completes the reading of papers on the<br />

same theme. It makes possible the understanding of cross-border circulations in the region and helps to characterize<br />

them at different scales.<br />

Moreover, the mapping of traffic of people and commodities establish a new perception of the impact of<br />

the new EU border in the region. It reinforces the understanding of situation and spacializes it more clearly.<br />

2. Cargo flows between Baltic States and Russia<br />

Baltic States are mainly transit territories for goods coming from or going to post-soviet states. So, the<br />

transport system is based on the complementarities of ports and railways.<br />

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2.1. The port system<br />

After the collapse of the USSR, half of the former Soviet port capacity of the Baltic sea was located<br />

outside Russia.<br />

In the mid-1990s, Russia had to find a safe and cheap way for its products to the Atlantic. Past the time of<br />

extreme nationalism, the Baltic economic actors have realized that their domestic market could not enough<br />

and they had to use the networks and relationships forged with neighboring Russia (Serry, 2011). So, the new<br />

border between former Soviet Republics has seen the revival of traditional commercial traffics.<br />

Today, the Baltic port range still keeps particularities of the Soviet system:<br />

• y The purpose of the port system remains mostly similar: Exports of raw materials from Russia and the<br />

CIS countries and import of manufactured goods;<br />

• y Transit flows remain the major components of port traffics.<br />

Four features define the evolution of maritime traffic in the Baltic Range: increasing traffic of crude oil,<br />

based on Russian exports, growth of container movements, increase of intrabaltic roll on – roll of flows and<br />

geographical concentration of traffic in some ports. Today the main ports of the range are Saint-Petersburg<br />

and Primorsk oil terminal.<br />

There is a Baltic ports range with its own characteristics and a specific organization, in which the ports<br />

have linked commons with the combination of competition, complementarities and cooperation 2 .<br />

2.2. A Soviet inheritance: the large share of railway transportation<br />

The following table clearly shows the regional specificity in terms of freight transport (See Table 1): it is<br />

dominated by rail, especially for international circulation. Even if rail share in freight transport is decreasing,<br />

it is still higher than in the other EU countries. Road transport is yet minor and volatile. As statistics about<br />

road transport are not available, only rail transport is here analyzed.<br />

Table 1. Part of rail in fret transportation (%)<br />

1998 2000 2005 2009<br />

EU 19.7 17.7 16.5<br />

Estonia 67.3 62.7 64.6 52.7<br />

Latvia 76.0 73.5 70.2 69.8<br />

Lithuania 59.5 53.4 43.9 40.1<br />

Source: Eurostat, 2010.<br />

Main international rail freight flows in the Baltic States concern Russia, as a result of port transit activities.<br />

For instance crude oil exported by Tallinn-Muuga is carried by rail from Russia. We can notice a spatial<br />

differentiation of intensity and distribution of international rail freight:<br />

• y In Lithuania, flows exist with most post-Soviet states (See Figure 1);<br />

• y In Latvia, the distribution of flows is much more concentrated, with the absence of the Caucasus<br />

countries;<br />

• y Estonia seems to be in an intermediate position.<br />

There is also a phenomenon of neighborhood, for example between Lithuania and Belarus (Klaipėda<br />

exports Belarus fertilizers to EU and USA).<br />

Apart traditional goods (metals, minerals, oil, etc.), a new kind of traffic dramatically increases: container flows.<br />

2<br />

Unfortunately there is little information on Russian operators and investors in the Baltic States’ ports. Russian actors are present,<br />

but they are discreet to avoid offending national sensitivities.<br />

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Figure 1. Lithuanian international rail freight<br />

2.3. Block-trains, the beginning of cooperation<br />

Ports, railway companies and new operators (shipping and stevedoring international companies) are setting<br />

up block-trains 3 between the Baltic States and FSU and China. Block-trains enable “door-to-door” delivery,<br />

safety and easy border crossing as well as customs procedures (CIS/EU border in 30 min).<br />

The most successful pattern is the shuttle train “Viking”, launched in 2003, between Klaipeda (Lithuania),<br />

Odessa and Illichivsk (See Figure 2), which carries about 40,000 TEUs per year. Railways and shipping<br />

companies, ports of Lithuania and Ukraine, cooperate to simplify customs procedures, so trains can travel<br />

in 52 hours the 1,734 kilometers that separate the two ports. Today, Georgia intends to join the Viking intermodal<br />

project. In addition, negotiations are underway with Moldova, Turkey, Syria, Azerbaijan, Finland,<br />

Sweden and Norway.<br />

3<br />

A block train, is a train in which all the wagons making it up are shipped from the same origin to the same destination, without<br />

being split up or stored en route.<br />

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The “Baltica transit” is a twice weekly train-block service between Riga and Almaty (Kazakhstan). Transit<br />

time is 8–10 days. In Latvia, the train is operated by LDZ Cargo in cooperation with FESCO (Far Eastern<br />

Shipping Co) for the Russian part.<br />

Figure 2. Block-trains between Baltic States and CIS countries<br />

Nowadays, many projects appear. In <strong>2012</strong>, Lithuanian and Russian railways are planning a container<br />

train Mercury between the ports of Kaliningrad and Klaipeda and logistics centers in Moscow. AS Baltic Rail<br />

wants to develop scheduled container trains from Šeštokai to St. Petersburg, Moscow and Central Asia. The<br />

choice of Šeštokai railway station is not trivial because it is the oriental terminus of European gauge railway<br />

lines. The idea is to make this technical constraint an asset for the development of network interoperability,<br />

particularly with the forthcoming opening of the Rail Baltica.<br />

2.4. Cross border entrepreneurship<br />

The first economic opportunity lies in the existence of old economic partners. Trade relations have developed<br />

on a foundation derived from past acquaintances. The main advantages of trade between Baltic States<br />

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and Russian and Belarusian border regions are to find raw materials at a lower price or find a larger market<br />

for goods, services, or tourism activities.<br />

Border trade is boosted by a multitude of regional companies. Business collaborations are more present<br />

in the border regions of the Baltic States than on their coastlines. Small structures benefit from the vagueness<br />

of the law to trade without taxes. These commercial flows regularly take the appearance of cross-border business<br />

cooperation, the most developed forms are:<br />

• y Export of certain Baltic productions (dairy products, paints, packaging…);<br />

• y Russian Imports of goods in the Baltic States (rubber, wood, fish, fuel…);<br />

• y Recreation and accommodation for the Russian or Belarusian people;<br />

• y Transport services (cars, people).<br />

The rapid economic development of the Baltic States has caused some differences in price levels, which<br />

favors the interest of entrepreneurs in cross-border trade, although the price difference has decreased. Moreover,<br />

the Baltic accession to the EU amended the legislation particularly with regard to imports from third<br />

countries. In contrast, the large Russian market remains attractive for Baltic businessmen.<br />

3. People circulation particularities<br />

3.1. Main international passenger flows<br />

In the region, means distribution of international transport of passengers is similar to the traditional division:<br />

domination of the air but rail and road has still a significant share.<br />

In the Soviet past, all the regular commercial flights in the Baltic republics airports were flown as domestic,<br />

inside USSR. After the independences the network changed dramatically. Today less than 20 % of the<br />

destinations of Baltic airports are located in FSU. A long time second after Vilnius, Riga airport is now the<br />

first one in the Baltic states for passengers carried and movements (4.6 million and 68 145 in 2010 respectively).<br />

It is also the first by the number of FSU destinations. This is a consequence of the firm strategy of Air<br />

Baltic, the main air company in the region. It created a hub in Riga in 2004, working as a gate-way between<br />

EU and FSU (See Figure 3).<br />

During the 90’s flows and flights decreased even to 100 %. Many destinations in FSU were closed. In the<br />

beginning of the 21 st century, more flights are operated, mainly with the capitals (Moscow and Kiev). But<br />

flights to other towns are not yet re-operated. Priority for Baltic States air network is development of links<br />

with the EU. After exclusive links, to USSR, then to EU, Riga airport and Air Baltic intend to win a central<br />

position in the middle of the two regions.<br />

The Baltic Soviet republics were in direct railway connections with many towns of the USSR, even in<br />

its Asian territory. Those links disappeared in the beginning of the 90’s. Today, apart Kaliningrad, the only<br />

remaining trains travel to the capitals of the neighbor countries.<br />

Road transport is difficult to analyze due to lack of reliable information. I tried to use busses schedules,<br />

network maps and global statistics. Road transport seems to have an important place in cross-border flows,<br />

probably in relation with little cross-border business (See Figure 4). After the entrance of the Baltic States in<br />

the Schengen area, visas were introduced. Therefore regional international passenger flows decreased.<br />

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Figure 3. Regular flights between Baltic States and FSU<br />

Source: Serry, Thorez, 2011.<br />

Figure 4. Lithuania, international busses<br />

Source: Serry, Thorez, 2011.<br />

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But it is impossible, without personal enquiry at the border cross-points to evaluate individual car international<br />

flows. Obviously, there is a lot of “Tchelnoki” 4 from both side of the border.<br />

3.2. Shuttle trade<br />

The opening of borders in the early 1990’s has instantly resulted in the development of a specific type of<br />

cross-border mobility. This is the small business or commercial tourism, also called suitcase trade.<br />

Border trade has mainly developed because of economic or fiscal differentials. Many people embrace<br />

the border to make money. To do this, some did not hesitate to travel hundreds of kilometers under very uncomfortable<br />

conditions. Hundreds of thousands of people have specialized in their suitcase using the slight<br />

differences in prices (see Table 2). Some goods are cheaper in Russia. The favourite products are cigarettes<br />

and vodka. All border regions have benefited from trade in goods.<br />

Table 2. Prices comparison<br />

August 2008 (€) Finland Estonia Latvia Lithuania Russia<br />

Box of cigarettes 3.85 1.90 2.00 1.73 0.90<br />

Litre of petrol<br />

1.50 1.08 1.17 1.10 0.77<br />

Source: Orcier, 2009.<br />

In fact, the phenomenon has different spatial effects like open sky markets or specific flows in some<br />

areas. Markets, mostly informal, are created along the borders, like in Gariūnai near Vilnius. Currently, this<br />

small business takes place mainly from Russia to the Baltic States, as a price difference persists. But the suitcase<br />

trade had to adapt to a new configuration from December 2007 and the entry of the Baltic States into<br />

the Schengen area. In many ways, the introduction of visas has been felt as a step backwards. So, the EU<br />

has allowed short-stay visas. Even so, this permit is limited to the border area. Last but not least, for those<br />

reasons, nowadays shuttle trade decreases.<br />

4. Two particular situations<br />

4.1. The case of Narva-Ivangorod<br />

The question of discontinuity is reinforced in some cases, particularly in a border town like Narva<br />

(67,000 inh.), the easternmost and second Estonian city. The city is 90 % Russian-speaking, situation inherited<br />

from the Soviet period. On the right bank of the river, lies Ivangorod, a small Russian town of 10,000 inhabitants<br />

(Orcier, 2009). Russian citizens of Narva, which have a permanent residence permit, can travel to<br />

Russia with their simple passport. Estonian citizens need a visa to cross the border.<br />

The price differences is generating constant back-and-forth border of the inhabitants of Narva (two million<br />

crossings each year). There is no city bus connecting Ivangorod to Narva. Thus, residents wishing to<br />

visit the other side must do it by foot. A passage and a checkpoint for pedestrians have been built. The border<br />

crossing in Narva is thus characterized by a continuous queue of pedestrians.<br />

Even if trade is now more difficult, it is estimated that only 5 % of people enter the Russia as tourists or<br />

for business. All others go to Ivangorod, where gas stations have sprung up, to buy petrol and then return to<br />

Narva. They are called “benzovoz”. A system of queuing tickets was established, with two ways to cross the<br />

border. The “benzovoz” can “queue up” at home. For this, they withdrew a ticket with their car registration<br />

4<br />

The term refers to inhabitants of border regions, who live traffic of vodka, cigarettes and fuel.<br />

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number and their place in the queue. They follow the movement of the tail from their computer and, when<br />

their turn comes, they drive to the checkpoint, and then to Ivangorod.<br />

Narva-Ivangorod seems emblematic of an exceptional border situation because. It became a gateway to<br />

the European Union but a deadbolt for local population mobility.<br />

4.2. Kaliningrad oblast<br />

After the independence of Lithuania, Kaliningrad became separated from the Russian Federation. The<br />

enclave raises many questions related to the problems of discontinuity:<br />

• y Problems of territory discontinuity. For Kaliningrad oblast, crossing the borders does not necessary<br />

means going abroad, but going to the heartland;<br />

• y Mobility freedom between the enclave and the Russian territory. Since 2007, all the habitants of Kaliningrad,<br />

need a Schengen visa to enter Poland and Lithuania;<br />

• y Differences in prices and economic conditions on both sides of the border which can generate a vital<br />

cross-border trade. Although the standard of living in the enclave is greater than the Russian average,<br />

it remains well below Lithuanian and Polish ones.<br />

Suitcase trade, legal or illegal, was very well developed before EU enlargement. After EU enlargement,<br />

2004 data’s show the negative impact on border crossings. The number of persons crossing the border decreased<br />

by 9.1 million in 2002 to 7,000,000 in 2004 (see table 3). In fact, this decline is mainly due to the<br />

gradual decrease in the activities of border trade. It is mainly due to two following reasons:<br />

• y first, stricter custom controls at borders and probably a decline in corruption due to the presence of the<br />

customs of other EU states;<br />

• y secondly, the introduction of visa regime with Lithuania.<br />

Table 3. Border crossing evolution<br />

Border crossing (Millions) 1999 2000 2001 2002 2003 2004<br />

People 8.6 8.9 9.0 9.1 7.9 7.0<br />

Cars 2.9 3.1 3.1 3.1 3.3 2.9<br />

Source: Vinokourov, 2007.<br />

When speaking about circulation, the traditional means of transport between Kaliningrad oblast and the<br />

Russian Federation is train (about 70 % of total passengers in enquiry in 2005) 5 . The need of transit visas<br />

impacted passenger practice towards air companies. In 2011, there are still 2 daily trains between Kaliningrad<br />

and Moscow, but not less than 10 daily flights. In addition, railway remains dominant for freight with a<br />

share of about 80 %. But fees for transit are higher for Russian imports and exports, than using Baltic States<br />

or “continental” Russian ports. Moreover, Russian shipping companies operate ro-ro and container ships<br />

between Ust-Luga and Kaliningrad in order to insure the supply of the oblast.<br />

As a final point about Kaliningrad, the border became a factor of territorial discontinuity for Russian<br />

Federation. It is a drawback to Russian flows.<br />

5<br />

International Organization for Migration, Vilnius office, Migration and transit as seen by Kaliningrad population, Representative<br />

public opinion survey of the Kaliningrad population, 2005<br />

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Conclusions<br />

The dichotomy of cross border circulations is evident:<br />

• y Massive and long-distance trade flows, continental or intercontinental, are based on a specific transport<br />

system giving to the region a gateway vocation;<br />

• y Short and diffuse traffics are needed for local people or regional development.<br />

As wrote Claude Raffestin 6 , the border between Russia and the Baltic States has contradictory impacts: it<br />

is a cut and a seam. In a general evolution characterized by traffic drop in the early 90’s followed by recovery<br />

after 1999 and growth in the 2000’s, borders are easily crossed by international and transit flows organized by<br />

international operators. Business and practices are against political borders. Ports are positioned as gateways<br />

between Russia and Europe and participate in the building of a single integrated reticular regional space.<br />

At local scale the border became a frontier. Local mobility, especially cross-border practice, is now more<br />

difficult.<br />

We could conclude that the border is a seam in global transport system, but a cut in local mobility. There<br />

is an evident need of cooperation between EU and Russia to facilitate mobility and circulation of population<br />

across the border.<br />

References<br />

Guichonnet, P., Raffestin, C. (1974). Géographie des frontiers. Puf.<br />

Lobtach, A. (2005). Belarus on the EU borders: The impact of enlargement on trade and cross-border cooperation. Institute<br />

for world economies Working papers, 17 p.<br />

Orcier, P. (2009). Les recompositions territoriales dans la région de la Baltique orientale (Finlande, Estonie, Lettonie,<br />

Lituanie), Thèse de Géographie, Ecole Normale Supérieure – Lettres et Sciences humaines, 447 p.<br />

Serry, A. (2011). La réorganisation portuaire de la Baltique orientale – L’émergence d’une nouvelle région en Europe.<br />

Editions Universitaires Européennes, 376 p.<br />

Serry, A., Thorez, P. (2011). The Russian-Baltic states boundary: a limit between peripheries or a link between European<br />

Union and the post-soviet states. ASN Conference “Twenty Years after 1991: The Reshaping of Space and<br />

Identity”. Moscow.<br />

Vinokourov, E. (2007). L’enclave russe de Kaliningrad: spécificité territoriale et intégration à l’économie mondiale.<br />

Thèse de doctorat, Université de Grenoble, 409 p.<br />

cirkuliacija rusijos ir baltijos šalių pasienyje:<br />

APRIBOJIMAI IR SANDŪRA<br />

Arnaud Serry<br />

CEDETE – Orleano <strong>universitetas</strong> (Prancūzija)<br />

Santrauka<br />

Šiame straipsnyje nagrinėjamas prekių ir žmonių judėjimas tarp Rusijos ir Baltijos šalių (Lietuvos, Latvijos<br />

ir Estijos). Straipsnio tikslas – išanalizuoti šių ribų vaidmenį išsiplėtus Europos Sąjungai.<br />

Sugriuvus TSRS ir Baltijos šalims įstojus į ES, siena tarp šitų valstybių tapo riba, kuri skiria ES nuo Rusijos.<br />

Periferinės ES Baltijos šalys, kaip ir Vakarų Rusija, visada buvo tranzitinės teritorijos, kurioms buvo<br />

būdinga didelė žmonių ir prekių cirkuliacija. Baltijos šalys iš esmės ir liko tranzitinės teritorijos prekėms,<br />

6<br />

Raffestin, C. (1986). Éléments pour une théorie de la frontière. Diogène, n°134.<br />

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Circulation at Russian-Baltic states boundary: a cut and a seam<br />

kurios juda iš ir į posovietines valstybes, jų transporto sistema paremta uostų ir geležinkelių suderinamumu.<br />

Ekonominė politika, politiniai sprendimai ir tradiciniai ryšiai leidžia geriau suprasti Rytų Baltijos regioną.<br />

Pagrindiniai krovinių srautai Baltijos šalyse juda iš Rusijos, tačiau ne tik – svarbios ir Kaukazo bei Centrinės<br />

Azijos valstybės, susijusios su Baltijos šalimis.<br />

Regiono tarptautinio keleivių transporto sistema panaši į tradicinę: vyrauja oro transportas, nors išlieka<br />

svarbūs ir geležinkeliai bei kelių transportas. Atgavus nepriklausomybę, skrydžių skaičius iš Baltijos šalių<br />

nuolatos didėjo: Rygos oro uostas šiuo metu yra didžiausias keleivių vežėjas Baltijos šalyse.<br />

Būdingas savitas pasienio mobilumas: smulkiojo verslo arba komercinis turizmas. XXI a. pradžioje jis<br />

tapo nuolatinis, išsiplėtus ES sienos kirtimas labiau reguliuojamas. Žmonėms reikia vizų, kurių išdavimas<br />

susijęs su administraciniais dokumentais ir išlaidomis, taigi kirsti sieną tapo sudėtingiau. Tam tikrais atvejais,<br />

tokiais kaip Kaliningrado sritis ar Narva-Ivangorod miestai, siekiama gerinti padėtį. Taigi vietos lygmenyje<br />

siena tampa skiriamąja riba, kuri mažiau pastebima vertinant didesnės apimties ir nuotolių prekybos srautus.<br />

PAGRINDINIAI ŽODŽIAI: cirkuliacija, siena, Baltijos šalys, netolydumas.<br />

JEL klasifikacija: O180, R400<br />

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HINDRANCES AND SUGGESTIONS FOR SUSTAINABLE<br />

DEVELOPMENT OF LITHUANIAN COASTAL STRIP (ZONE)<br />

Eduardas Spiriajevas 1<br />

Klaipėda University (Lithuania)<br />

Abstract<br />

In this article there are being analyzed the natural and social economic structures of Lithuanian coastal strip. The research is based<br />

on survey about the hindrances and proposed suggestions for sustainable development. There are presented authors’ results about<br />

geographic profile of Lithuania’s coastal region, degree of exploitation and processes of spatial planning, suggestions for improvement<br />

of sustainable development of coastal strip. There are distinguished the types of bad examples as institutional, projects related,<br />

shortage of financial issues, private housing and the types of good examples as legislative, institutional, projects related, NGOs<br />

related for exploitation and sustainable development of coastal strip.<br />

KEY WORDS: sustainable development, Lithuania, coastal strip (zone).<br />

JEL Codes: Q01, Q20, Q56, R11, Y10, Y91.<br />

Introduction<br />

The researches of coastal strips (zones) and coastal regions is a topic of high importance among the countries<br />

of the Baltic Sea region. The master plans of coastal areas indicate the principles and recommendations<br />

for sustainable development in theory and practice. Particularly, the issue of sustainability always is a topic<br />

of discussions in territorial planning, regional formation and development studies. Due to that fact, there are<br />

appearing the contradictions between public and private interests. The visibility of them is obviously seen<br />

in natural, social economic environment of the coastal strips, areas, regions. The coastal strips are indicators<br />

like that show the efficiency of legislative system of the country, implementing the principles of sustainability<br />

and decisions of territorial planning, deficiencies of planning actions and positive solutions as the outcomes.<br />

The survey of Lithuanian coastal strip has been performed within the frames of the Baltic Green Belt<br />

project. The hindrances and suggestions for sustainable development are analyzed and described by author in<br />

geographic comparative context, distinguishing the natural and social economic differentiation of Lithuanian<br />

coastal strip, indicating the suggestions towards sustainability.<br />

The aim of research – to analyze the causes of hindrances for coastal strip’s development and to maintain<br />

geographic suggestions for implementation of sustainability for Lithuanian coast.<br />

There were used retrospective, comparative, statistical-mathematical, GIS and mapping, descriptive methods<br />

of research as well.<br />

The data in tables are calculated and re-calculated by author using different sources of previous studies,<br />

projects, reports, web-portals, satellite images. The article contains the analysis of geographic profile, degree of<br />

exploitation, existence of spatial planning measures and suggestions for sustainable coastal strip development.<br />

1<br />

Eduardas Spiriajevas – Klaipėda University, Faculty of Social Sciences, Head of Department of Human Geography, Assoc. Prof.<br />

Dr., scientific interests: Social economic problems of border regions and their development, Impact of border as a barrier for cooperation<br />

of South-East Baltic regions, Impact of tourism for development of border regions and regional disparities of tourism<br />

development, Economic geographic differentiation of industries, Geographic problems of cultural heritage protection.<br />

E-mail: geostudijos@gmail.com<br />

Tel.: + 370 46 398 674<br />

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HINDRANCES AND SUGGESTIONS FOR SUSTAINABLE DEVELOPMENT OF LITHUANIAN COASTAL STRIP (ZONE)<br />

1. Geographic profile of Lithuania’s coastline and coastal region<br />

The Baltic coast of Lithuania extends to 91.6 km, and it is one of the shortest national coastlines in<br />

Europe. The northern part (46 km) of the Lithuanian Baltic coast belongs to three municipalities: Klaipėda<br />

city municipality, Klaipėda district municipality and Palanga municipality, and the southern part (45.6 km)<br />

belongs to Neringa municipality and Klaipėda city municipality as well.<br />

Klaipeda is the third largest city with 167 000 inhabitants (2011) and the city is Lithuania‘s major seaport.<br />

Palanga is the biggest seaside resort with 17 600 inhabitants (2011). Neringa is an elite seaside resort<br />

with 3600 inhabitant (2011). Klaipėda district municipality is adjoining area like and its administrative center<br />

Gargždai with 16 100 inhabitants is situated inland (18 km eastwards from Klaipėda city), but this municipality<br />

has territorial access to the Baltic sea and the Curonian lagoon as well. In the western part of Lithuania reside<br />

about 400 000 inhabitants (13.3 % of total population), in the meantime, along the coast (up to 5 km in land)<br />

there live nearly to 210 000 inhabitants (7 % of total population). According to economic activities there are<br />

about 10 000 SMEs, the economy of the region generates nearly to 12 % of Lithuania’s GDP. The incomes from<br />

fishery industries generates nearly to 0.7 % of Lithuania’s GDP as well (2011). The region is rich with natural<br />

recreational resources and cultural heritage. The industries of tourism serve about 1 000 000 of national visitors<br />

and 500 000 international visitors per year roughly. The most attractive sites are located on or nearby the Baltic<br />

coast: the Kuršių nerija national park, the Pajūrio regional park, Klaipėda, Palanga, Šventoji.<br />

The Lithuanian coastal strip belongs to the southeast Baltic region of graded coasts, which took their<br />

present shape during Pleistocene and Holocene. The morphological structure of the coast is rather simple.<br />

The southern half is formed by the Kuršių nerija (the Curonian Spit), a narrow concave peninsula separating<br />

the Kuršių marios (the Curonian Lagoon) from the Baltic Sea. The Kuršių nerija is a sandy stretch of land<br />

extending 98 kilometers, half of which belongs to Lithuania, the other half to Russia. The width of the peninsula<br />

varies from 400 m to 3.8 km.<br />

Four different dynamic types of coasts could be distinguished along the Lithuanian Baltic coast:<br />

1. Slight accretion prevails between Nida and Juodkrante. Shoreline is relatively stable there. The beach<br />

is relatively wide, covered by medium-sized sand grains with admixture of gravel. It is framed by the 6 to<br />

8 m high artificial foredune. The foredune is covered by marram grass, sea rocket and other perennial grasses,<br />

while the dune blow-outs are overgrown mainly by willows. The foredune was artificially created in the<br />

19th century in order to protect coastal villages from the devastating sand drift. It stretches along the entire<br />

Lithuanian Baltic coast except few places north of Klaipėda.<br />

2. The coastal strip between Juodkrantė and Melnragė is characterized by a relatively strong accretion.<br />

The average advance of the shoreline to the sea is up to 2 m there (except the places adjacent to the Seagate<br />

of the Klaipėda harbour). The beach is wide (50–70 m), covered by a wellsorted medium-sized sand. It is<br />

framed by a 12 to 14 m high artificial foredune. The nearshore is very shallow.<br />

3. The coastal strip between Melnragė and Nemirseta is characterized by a moderate erosion and shoreline<br />

retreat up to 1 m annually. Glacial coastal scarps and bluffs prevail here covered with the sand of the<br />

Holocene Aeolian accumulation and forming coastal formations, which are unique for Lithuania.<br />

The height of the coastal cliff near the Olando Kepurė is up to 24.4 m at Karklė. The cliff is active, not<br />

covered by vegetation, with numerous traces of landslides and landslips, fallen trees and sliding bushes. The<br />

beach in the strip between Melnragė and Nemirseta is relatively narrow, 15–25 m width, covered by mixed<br />

sediments, where the gravel prevails with admixture of medium-sized sand, pebble and boulders. Therefore,<br />

this area is one of the most important spawning places for the Baltic herring.<br />

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Table 1. Geographic data of Lithuania‘s coastline and coastal region<br />

Length of national coastline<br />

Continental (northern)<br />

Share of coastal area in Lithuania<br />

The Kuršių nerija (southern)<br />

Share of coastal area in Lithuania<br />

National coastal zone in total with:<br />

200 m inland<br />

500 m inland<br />

National parks<br />

ThePajūrio regional park<br />

Protected area in total<br />

Protected area of territory<br />

Protected area in the Baltic sea<br />

Forested area<br />

Length of protected coastline<br />

Share of total national coastline<br />

Settlements<br />

Population<br />

The Kuršių nerija national park<br />

Protected area in total<br />

Protected area of territory<br />

Protected area in the Baltic sea<br />

Forested area<br />

Protected area in the Kuršių marios<br />

Length of protected coastline<br />

Share of total national coastline<br />

Settlements<br />

Population<br />

Municipalities<br />

Klaipėda city municipality<br />

Area (km²)<br />

Population<br />

Density of population<br />

Adjoining settlements on the coast<br />

Klaipėda district municipality<br />

Area (km²)<br />

Population<br />

Density of population (per km²)<br />

Palanga urban municipality<br />

Area<br />

Population<br />

Density of population<br />

Settlements<br />

Neringa municipality<br />

Area<br />

Population<br />

Density of population (per km²)<br />

Settlements<br />

91.6 km<br />

46 km<br />

50.2 %<br />

45.6 km<br />

49.8 %<br />

18.2 km²<br />

45.3 km²<br />

5 865 ha<br />

2 735 ha<br />

3 130 ha<br />

30 %<br />

15 km<br />

16.5 %<br />

Karklė, Kalotė, Nemirseta<br />

750<br />

26 461 ha<br />

9 761 ha<br />

12 500 ha<br />

75 %<br />

4 200 ha<br />

45.6 km<br />

49.8 %<br />

Nida, Juodkrantė, Preila, Pervalka<br />

3 500<br />

98 km²<br />

167 000<br />

1 704 per km²<br />

Melnragė, Giruliai<br />

1336 km²<br />

53 000<br />

39.7 km²<br />

79 km²<br />

17 600<br />

222.8 (km²)<br />

Šventoji, Būtingė<br />

94.4 km²<br />

3600<br />

38.1 per km²<br />

Nida, Pervalka, Preila, Juodkrantė<br />

Source: Elaborated by Spiriajevas, 2011.<br />

4. North of Nemirseta the grading of the coast during the series of the Baltic Sea transgressions all through<br />

the Holocene created favorable conditions for sand accretion. The shoreline is relatively stable (except the<br />

places adjacent to the Palanga pier and Butingė waste-water discharge pipeline). The beach is relatively wide<br />

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HINDRANCES AND SUGGESTIONS FOR SUSTAINABLE DEVELOPMENT OF LITHUANIAN COASTAL STRIP (ZONE)<br />

(50–90 m), covered by a well-sorted medium-sized sand. The beach is framed by the 3 to 6 m high artificial<br />

foredune. The foredune is covered by marram grass, sea rocket and other perennial grasses, while the dune<br />

blow-outs are overgrown mainly by willows. Therefore, this area is also among the most suitable spawning<br />

places for the Baltic herring. The major landmarks of this area are two parabolic dunes: the Birutė hill and<br />

the Nagliai hill reaching 20 m altitude (Povilanskas, Urbis, 2004; Povilanskas, 2002; Dubra, Grecevičius,<br />

Dubra, 2011; Grigelis, 2000; Methods for Conflicts..., 2006; Schernewski et al., 2004; Žilinskas, 2005; 2008;<br />

4th NATIONAL Report...2009).<br />

2. Degree of exploitation of the coastal strip<br />

The exploitation of the coastal strip is appropriate for industrial, fishing and recreational actions mostly.<br />

Most of them are concentrated on the northern part of coastline, i.e. from Klaipėda seaport up to Būtingė oil<br />

terminal close to Latvia, and both objects are considered as the main hot spots on Lithuanian coast. The rest<br />

of area remained unexploited intensively and some of them are under protection.<br />

The starting places for local fishing enterprises are in Melnragė, Karklė, Nemirseta, Šventoji, Juodkrantė,<br />

Nida, but there are no proper jetties and their installations for fishing activities. The fishing boats are being<br />

kept on the beach or they are being transported inland and outland from various keeping places nearby the<br />

settlements.<br />

The recreational exploitation is the following:<br />

1. The northern part of coastal strip is in intensive recreational use, mainly by recreationist on the beach.<br />

During the summer season the biggest territorial congestion of recreationists is appropriate for Melnragė,<br />

Giruliai, Palanga and Šventoji, as well on the northern part of the Kuršių nerija so called Smiltynė, which<br />

territorially belongs to Klaipėda city municipality.<br />

2. The coastal strip of Palanga resort is in intensive use. Especially, during the summer season, during one<br />

day the beaches of Palanga are being visited nearly to 180 000 visitors per day.<br />

3. More extensive use of recreational resources is appropriate for the Kuršių nerija. Relatively high ferry<br />

fares for cars transporting through the Kuršių marios (approximately 12 Eur per car) and collections of ecological<br />

fees (approximately 8 Eur per car), makes the park more attractive for wealthy national and foreign<br />

visitors. The beaches of Smiltynė are very popular among the inhabitants of Klaipėda city; they are less<br />

crowded and distinguished for better quality of sand and cleaner water. The rest of coastal strip is under the<br />

law of protection, except fishing by quotas is permitted.<br />

Hereby, in the law of Seaside Strip issued in 2002, there are noted that the building activities are not permitted<br />

closer than 100 m before the coastline of the Baltic Sea, and no closer than 50 m before the coastline<br />

of the Kuršių marios, except the buildings, installations devoted for infrastructural and public needs (piers,<br />

wavebrakers, harbours’ needs and etc.). The action of exploitation for private housing is permitted only if<br />

there were old homesteads that need to be rejuvenated, restorated, and it is not permitted to increase the space<br />

of the homesteads in comparison to the previous ones.<br />

According to the intensity of exploitation of private housing in coastal strip, there are performed ranking<br />

of settlements, indicating the change in number and in time. The change of rejuvenation intensity (in decreasing<br />

order) of private housing on Lithuanian coast (2005–2011) is the following:<br />

• y The northern part of coastal strip: Palanga, Šventoji, Melnragė, Giruliai, Karklė, Nemirseta;<br />

• y The southern part of coastal strip: Nida, Juodkrantė, Pervalka, Preila, Smiltynė, Alksnynė.<br />

Depicting rejuvenation intensity of private housing only 200 m inland from the Baltic Sea, the settlements<br />

of Šventoji and Karklė experienced the most intensive mentioned process. The use of coastal zone for<br />

private housing might be estimated only on expert level, because in Lithuania there is no trustworthy data.<br />

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Figure 1. Areas of beaches in intensive use in Lithuania‘s coastal strip<br />

Source: Elaborated by Spiriajevas, 2011.<br />

Nowadays, the exploitation is oriented to industrial reclamation of coastal strip, including the littoral<br />

zone. In general, coastal strip is not adjusted for the servicing of marine recreational needs. There is still<br />

the lack of piers, not sufficient infrastructure for sustained access to the sea (especially in the northern part).<br />

There is a lack of renting of marine recreational equipment and bicycle, marine recreational services for<br />

visitors, catering services, informational infrastructure on the sites, parking places, other services for public<br />

needs (public transport, drinking water sources). In the future, the small harbour installations are planned to<br />

build up in Karklė and Nemirseta. Where is permitted, the areas are urbanized intensively and in state owned<br />

forests the building of new additions is not permitted.<br />

Estimating the exploitation of coastal strip according to mentioned activities, there are presented the<br />

following data:<br />

Table 2. Data about the degree of exploitation of coastal strip 500 m inland<br />

Klaipėda Oil Terminal<br />

Būtingė Oil Terminal<br />

Small harbours installations<br />

Beaches in intensive<br />

recreational use<br />

Recreational infrastructure<br />

43,34 ha<br />

0,86 ha<br />

0,30 ha<br />

119,82 ha<br />

In continental part 59,16 ha<br />

In the Curonian Spit 60,66 ha<br />

8,77 ha<br />

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HINDRANCES AND SUGGESTIONS FOR SUSTAINABLE DEVELOPMENT OF LITHUANIAN COASTAL STRIP (ZONE)<br />

Natural areas under<br />

protection<br />

Hydrotechnical installations<br />

Settlements<br />

Other former military<br />

buildings<br />

2750 ha<br />

The Pajūrio regional park<br />

750 ha<br />

The Kuršių nerija national park 2000 ha<br />

1,5 ha<br />

151,37 ha<br />

4 ha<br />

Source: Elaborated by Spiriajevas, 2011.<br />

In Lithuania there were no any small harbours’ installations and private pier, and until now they aren’t<br />

built. There are no any proper conditions for amateur fishermen activities. Palanga resort does not provide<br />

any marine recreational services for visitors and the Palanga Bridge could have provide the function as the<br />

pier as well, but there are no entrepreneurs wishing to undertake the services of marine recreation.<br />

Concerning the distribution of protected area on Lithuanian coast, the network of protected areas is rather<br />

dense. The Kuršių nerijos national park is involved in the heritage list of UNESCO. The Nemunas Delta<br />

regional park (by the Kuršių marios) is involved in the group of wetlands that are protected by RAMSAR<br />

convention. All the national parks and reserves including their aquatories in the Baltic Sea and the Kuršių<br />

marios included in the NATURA 2000 for protection of birds’ species. Relatively, all the protected areas are<br />

devoted for protection of natural habitations within NATURA 2000 (exept the central and southern aquatories<br />

of the Kuršių nerija national park).<br />

Concerning the dredging actions, the most active processes of dredging are appropriate within the Klaipėda<br />

strait for operation of shipping, and in the proximity to the Būtingė oil terminal for operation of oil<br />

transportation. The both places are considered as the hot spots on Lithuanian coast.<br />

The aquatory close to the Būtingė oil terminal is not under protection, but the northern part of the Kuršių<br />

nerija is close to the Klaipėda strait is under protection of NATURA 2000.<br />

Concerning the national legal system and spatial planning system both have procedures that guarantee<br />

the biodiversity, recreational and ecosystem values will be protected and takes seriously into account at<br />

all new proposals for exploitation in the coastal strip (0–200 m and up to landwards and in the same area<br />

(0–500 m) seawards. The strong mandatory rules for biological and ecological inventories studied.<br />

Generally, the system of legislation concerning environmental protection in Lithuania is developed rather<br />

sufficient. In some cases the laws are even to strict to perform any economic activities in protected areas. Otherwise,<br />

most of the laws are being kept with no fully involved regulations, because the capabilities of state<br />

authorities are not sufficient to keep all the validations or to supervise them in the reality. One of the reasons<br />

is that the competencies of public administration are still remaining too weak and besides they are facing the<br />

contradiction between public and private interests.<br />

The following findings considered concerning the interaction between exploitation and protection of<br />

coastal strip:<br />

• y In the aquatory of the Pajūrio regional park there is being protected boulders’ sites between Karklė and<br />

Giruliai, wherein is the main spawning place of fish communes;<br />

• y Lithuanian coastal strip is important for birds’ wintering (on Lithuanian coast for wintering there are<br />

being gathered about 10 % of the total population of Siberian eider ducks);<br />

• y The main fishing areas in intensive use are in the distance of 2 km seawards from the coastline, in the<br />

meantime extensive fishing areas are in the distance of 500 m seawards from the coastline;<br />

• y Amount of fishermen is decreasing annually, thus the scopes of traditional fishing is decreasing as well.<br />

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Figure 2. The National parks and reserves in Lithuania‘s coastal strip<br />

Source: Elaborated by Spiriajevas, 2011.<br />

The coastal strip of Lithuania is protected rather sufficient by legislation and by practical solutions as<br />

well. The efficiency of practical solutions depends on the responsibilities and competencies of the administrations<br />

of national parks. The main goal of the Programme for the Lithuanian Coastal Strip Management<br />

(Lithuanian continental coast of the Baltic Sea) is to save natural complexes of the coastline and create optimal<br />

conditions for the sustainable use of natural resources.<br />

According to carried out interview of the Pajūris regional park administration (8 th November, 2011), concerning<br />

the plans for coastal development, there were determined the following findings:<br />

• y Legislative basis for coastal strip protection is sufficient. The coastline is under protections of Coastal<br />

Strip Law (2002). The coastal strip is a state owned land, where any possible economic activity is<br />

being strictly regulated;<br />

• y For the protections of coastal strip there are being adjusted different laws and the documents of territorial<br />

planning;<br />

• y Insufficient functional use of public and private buildings and their architectural expression is not<br />

strictly determined by laws and general plans;<br />

• y Coastal strip is developing for recreational purposes, new additions performs the function of second<br />

homes (in Nida, Juodkrantė, Giruliai, Palanga, Šventoji);<br />

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HINDRANCES AND SUGGESTIONS FOR SUSTAINABLE DEVELOPMENT OF LITHUANIAN COASTAL STRIP (ZONE)<br />

• y In the areas that are outside the national parks, the new additions have no appropriate architectural<br />

style (in the surrounding of 2–3 homesteads there are built the blocks of flats, which do not match the<br />

harmony of coastal landscape itself.<br />

• y Architects ignore different measures of laws and regulations concerning protection of coastal strip as<br />

an integrated system;<br />

• y Environmental protection is sufficiently regulated by laws. The core problem is undeveloped centralized<br />

sewage system in villages and blocks of dwellings. Most of them have installed autonomous<br />

sewage equipments.<br />

• y The capacities of public infrastructure are to low to serve the needs of locals.<br />

• y The Law on Coastal Strip protection occurs the area about 100 m inland, that is state owned, but some<br />

exceptions exist in Karklė (one dwelling house is built almost on the dune, and due to coastal erosion<br />

the local cementary is situated to close to the sea. Also, conflicts of illegal new additions in the Kuršių<br />

nerija near the coast of the Kuršių marios in Preila and Pervalka).<br />

• y Possible negative impact on coastal protection can make planning development of the ports in Melnragė<br />

and Šventoji;<br />

• y The status of deep water port and its perspective still remains undetermined. Better solution for place<br />

in Būtingė.<br />

• y Priority has to be given for infrastructural projects, than for construction projects.<br />

• y Better solution to leave territories without intervention until the infrastructure will be developed. Development<br />

of coastal strip has to be in parallel to development of infrastructure.<br />

• y Concerning the protection of biodiversity, the suggested way of urbanization has to be in dot-like manner,<br />

i.e. some places are developed, and in the meantime some of them have to be remaining pristine.<br />

Between the dots of urbanization there has to be distinguished space for extensive exploitation.<br />

• y Along the Lithuanian coastal strip there are two national parks that keep the balance between urban<br />

development, exploitation of resources and environmental protection.<br />

• y The network of protected areas tries to sustain exploitation of territories (including their aquatories);<br />

• y Rather intensive fishing and to small fishes’ population. There are legislative regulations concerning<br />

fishing periods, the use of nets and the size of “eyes” in the nets.<br />

In the Pajūrio regional park there are situated nature reserve of Placio lake, Olando Kepurė, Nemirseta<br />

and Šaipiai landscape, Karklė botanical-zoological, Karklė talasological (in the aquatory) and Karklė ethnocultural<br />

reserves, recreational and agro territories.<br />

In the Kuršių nerija national park there are situated Naglių and Gobšto nature reserves, Lapnugario, Juodkrantės,<br />

Karvaičių, Parnidžio landscape reserves as well.<br />

Both national protected areas (including their aquatories as well) are involved in Natura 2000. Since 2011<br />

there were approved the special plan for development of continental part of coastal strip.<br />

3. Existence of spatial planning in the coastal zone<br />

Questions of spatial planning in the coastal strip of Lithuania always have been on a high level of importance.<br />

As it is known, during the Soviet period the Neringa peninsula had the status of semi-closed area. The<br />

visiting was allowed only having issued permission for visiting of relatives, friends. The recreational facilities<br />

were limited. The sites like Juodkrantė, Nida used to be to accept the visitors only with invitations, which<br />

have been planned at least 6 months in advance. Thus, the amount of visitors to peninsula was controlled<br />

rather strong. Otherwise, Neringa as well as other places like Karklė, Nemirseta and Šventoji had the status<br />

of border areas that were watching and controlling by the Soviet regime, and these areas were semi-closed<br />

for visitors as well. Nevertheless, the spatial planning existed in terms of planned economy. For the needs<br />

of local inhabitants there were devoted the following places like Smiltynė (beaches), Melnragė (housing<br />

and beaches), Giruliai (beaches, campsites for teenagers (so called pioneers) (in Giruliai was established the<br />

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sanatorium for kids and teenagers for heeling of tuberculosis). Palanga resort was very popular among all<br />

the inhabitants of Lithuania, especially during the summer time. At that time Palanga played an important<br />

role performing the functions of wellness, heeling, there were operated sanatoriums, pool with warmed-up<br />

sea water.<br />

Since Lithuania regained the independence, the coastal areas faced a plenty of conflicts in the process<br />

of regaining the land, houses as a property that was owned before the 2 nd World war. The conflicts between<br />

public and private interests in coastal region always have been the question of high importance on national<br />

level. The tendencies of market economy put aspects of chaotic territorial development, i.e. regained land,<br />

houses as a private property attracted new inhabitants (owners) that had no previous experience how to deal<br />

their lifestyle in coastal zone, in use of resources. The remaining of Soviet public infrastructure lost their<br />

physical shape and value. The new additions of public infrastructure started to appear at once.<br />

Recently, the natural process of market makes permanent penetration for intensification of urbanized<br />

process that leads towards congestion of urban structures in areas where that process is possible according<br />

to national relevant laws.<br />

In the entire coastal area Palanga and Klaipėda, both are two separate places with dot-like principle of<br />

urban development around their axes. The rest of the areas are appropriate for extensive exploitation. The<br />

Kuršių nerija has only 2 % of urbanized territory and there is kept the balance between urban development<br />

and environmental protection, balance between functional balance and traditional architecture. In the general<br />

plan of Lithuania the coastal strip is distinguished as an important areal for sustainable development. For the<br />

continental part of coastal strip prepared integrated plan for exploitation, environmental protection, formation<br />

directions of landscapes and other measures for development.<br />

Particularly, every municipality has confirmed general and detail plans of their areas. The general plan of<br />

coastal strip is a legal basis towards territorial sustainability, i.e. planning of new territorial projects, strategic<br />

documents, allocation of financial support of EU funding, adjusting public and private interests, etc.<br />

4. Suggestions for sustainable coastal strip development<br />

The core problem<br />

The coast and coastal strip both have still rather weak approach as an integrated territorial system. Even<br />

the perception of coastal region faces the lack of public and institutional approach in public administration.<br />

Thus, the infrastructure is being developed apart from integrated approach of coastal zone management.<br />

Territorial planning decision makers face the contradiction between public and private interests, even though<br />

there are confirmed general plans and detail plans, the separate private interests are prevailing especially in<br />

unprotected areas of coastal strip (Melnragė, Giruliai, Šventoji). Mandatory specific planning for coastal<br />

zone management has to be the legal measure for sustainable development. Thus, the approach towards<br />

ICZM (Integrated coastal zone management) has to be integrated.<br />

The suggestion for improvement towards sustainability<br />

The elaboration and legislative approval of the scheme within the action of public administration on municipal<br />

and national levels will make the implementations of ICZM principles more transparent. The duties<br />

of responsibilities have to be shared and clearly defined within institutions on municipal and national levels.<br />

The core problem<br />

The process of development of settlements also has no clear vision, because the developing settlements,<br />

villages are overtaking the urban culture and life style, thus they are not preserving rural culture, but becoming<br />

a part of cities.<br />

The suggestion for improvement towards sustainability<br />

For urban planning in coastal areas has to be elaborated clear vision in perception of coastal landscape<br />

related to traditional and re-establishing historical architectural style with strict legislative regulations. The<br />

priority for public needs has to be over private interests.<br />

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HINDRANCES AND SUGGESTIONS FOR SUSTAINABLE DEVELOPMENT OF LITHUANIAN COASTAL STRIP (ZONE)<br />

The core problem<br />

In the coastal areas, traditional businesses have been fishery and cattle-breeding. Now the cattle-breeding<br />

is almost disappeared and does not play the role of incomes for locals. Traditional fishery business is becoming<br />

weak due to the lack of proper installations, state support, quotas for fishing, almost lost fishing habits.<br />

Also, the self-cost of traditional fishing became too high and unprofitable.<br />

The suggestion for improvement towards sustainability<br />

The former plots for cattle-breeding have to be kept using available methods of sustainability, i.e. introducing<br />

sheeps and goats as alternatives.<br />

The government has to recognize traditional fishing on the same level as traditional handicrafts that are<br />

recognized as alternative economic activities in rural areas. In the meantime these activities are eligible for<br />

state support as heritage.<br />

The core problem<br />

The plots for agriculture are not in use by farmers. Just some of them are in extensive use. The agriculture<br />

as an economic activity lost its value and its importance as the source of incomes. Especialy, in the northern<br />

part around Nemirseta, Karklė there are some gazing plots for sheeps, goats and horses. This action was introduced<br />

by different EU environmental projects for prevention of gazing plots against the processes of grass<br />

over. In other places are prevailing the meadows covered by chickweeds. The locals are not undertaking the<br />

farming activities due to the need to use the areas for second homes. Therefore, the state has to take care of<br />

natural trim.<br />

The suggestion for improvement towards sustainability<br />

The private areas in the coastal territories that are not well kept, there have to be implemented legislative<br />

measures with defining more transparent responsibilities of land owners.<br />

The experience for implementation of principles of IZCM has to share noting transparent outcomes of the<br />

actions. There has to be elaborated monitoring system with description of good and bad examples and shared<br />

experience. There has to be generated the joint master plan for monitoring and transparent methodology for<br />

assessment of risen up changes and their peculiarities not only in nature, but in socio-economic processes<br />

as well. The suggestion to prepare the study about desolate buildings and objects of infrastructure in former<br />

borderlands and it must have a clear vision for readjusting of these constructions for recreational and other<br />

public needs (in general, along the entire coastal strip of Lithuania, there are counted 55 desolate ownerless<br />

buildings). There is suggested to elaborate thematic atlas about different processes of coastal development<br />

and comparative descriptions with cartographic representations.<br />

Conclusions<br />

The bad examples on sustainable development and exploitation of the coastal strip are distinguished into<br />

the following types:<br />

• y Institutional – the lack of inter-institutional share of responsibilities that is a cause of the problems<br />

related to ICZM.<br />

• y Projects related – the plans to build up the deep water harbour in Melnragė that is a cause of broking<br />

up of sustainable development of coastal strip.<br />

• y Shortage of financial issues – due to shortage of financial issues, the local authorities are able to execute<br />

the fixings of dunes only in critical spots. The self-cost for the reinforcements of the dunes on the<br />

coastal strip is for about 15 000 EUR per 1 km of coastline.<br />

• y Private housing – it is appropriate for sites where were re-established the rights for the private property.<br />

There were issued the permits for reconstruction of the buildings and in many cases the process<br />

of reconstruction did not match the peculiarities of coastal landscape and morphological processes. In<br />

some places after the rejuvenation of buildings and enlargements of their yards, there were closed public<br />

accesses to the beaches. Some of accesses became narrowed. Thus, ignoring the public interests,<br />

some plots of them became “semi-private”, what do not match the national legislation.<br />

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The good examples on sustainable development and exploitation of the coastal strip are distinguished<br />

into the following types:<br />

• y Legislative – the basis for environmental protection is rather sufficient and diversified. Lithuania had<br />

ratified and accepted the majority of international conventions and on the base of them elaborated the<br />

additions for national legislation of environmental protection for the coastal zone.<br />

• y Institutional – the role is different according to the capabilities of public administrations, but the<br />

administrations of the natural parks are in a very principle in dealing with many solutions concerning<br />

the protection of coastal zone, and they have a strict legislative approach towards implementation of<br />

any solutions.<br />

• y Projects related – the actions towards protection and development of the coastal areas are being implemented<br />

by different institutions (municipalities, agencies of environmental protection, institutions of<br />

research and higher education, local communities and NGO’s as well. During the period of 2003–2011<br />

on the continental part of coastal zone there were implemented the projects related to tourism system<br />

development, preservation of flora and fauna, implementation the principles of sustainable rural<br />

development and land use, project related to artificial nourishment of the aquatories and beaches by<br />

sand, reinforcement of dunes using geotextile and natural materials, development of recreational infrastructure<br />

using natural materials, and other educational projects.<br />

• y NGOs related – the actions supports the dissemination of information about the hot spots in the coastal<br />

zone, represents the societal interests in protection of public needs in the parts of coastal zone that devoted<br />

for industrial use. One of the most well know NGO in western Lithuania related to protection of<br />

Lithuanian coastal zone is ecological club „Žvejonė“ established in Klaipėda and is in intensive action<br />

since 1993 for green movements.<br />

References<br />

Dubra, V., Grecevičius, P., Dubra, J. (2011). Current Changes of Sandy Seashore of Lithuania within the Impact of<br />

Natural and Anthropogenic Processes. Littoral 2010, 06006.<br />

Grigelis, A. (2000). Implications of Accelerated Sea Level Rise (ASRL) for Lithuania. Proceedings of SURVAS expert<br />

workshop on European vulnerability and adaptation to impacts of accelerated Sea-Level Rise (ASLR). Hamburg,<br />

Germany, 19–21 June, 2000.<br />

Methods for Conflicts Resolutions at Lithuanian Coastal Zone. Project COASTMAN. (2006).<br />

Povilanskas, R. (2002). EUROSION Case study. Klaipeda: EUCC Baltic Office.<br />

Povilanskas, R., Urbis, A. (2004). National ICZM strategy and initiatives in Lithuania.<br />

Schernewski, G., Löser, N. (eds.) (2004). Managing the Baltic Sea. Coastline Reports, No. 2, p. 9–15.<br />

Žilinskas, G. (2005). Trends in dynamic processes along the Lithuanian Baltic coast. Acta Zoologica Lituanica, Vol. 15,<br />

No. 2.<br />

Žilinskas, G. (2008). Distinguishing priority sectors for the Lithuanian Baltic Sea coastal management. Baltica, Vilnius,<br />

Vol. 21 (1–2), p. 85–94.<br />

4th NATIONAL Report of the Republic of Lithuania to the Convention on Biological Diversity. The Ministry of the<br />

Environment of the Republic of Lithuania. (2009).<br />

135


Eduardas Spiriajevas<br />

HINDRANCES AND SUGGESTIONS FOR SUSTAINABLE DEVELOPMENT OF LITHUANIAN COASTAL STRIP (ZONE)<br />

LIETUVOS PAJŪRIO JUOSTOS DARNIOS PLĖTROS KLIUVINIAI<br />

IR PASIŪLYMAI, kaip jų išvengti<br />

Eduardas Spiriajevas<br />

Klaipėdos <strong>universitetas</strong> (Lietuva)<br />

Santrauka<br />

Lietuvos Baltijos jūros kranto ilgis yra 91,6 km – vienas trumpiausių tarp Europos valstybių. Šalies<br />

pajūrio juosta (kranto zona) labiausiai naudojama pramonės poreikiams, žvejybai, rekreacijai. Daugelis šių<br />

ekonominių veiklų sutelktos šiaurinėje pajūrio juostos dalyje, t. y. nuo Klaipėdos uosto iki Būtingės naftos<br />

terminalo, šalia Latvijos pasienio. Šie abu pramonės objektai ir jų teritoriniai kompleksai yra pagrindiniai<br />

ekologinės rizikos skleidėjai Lietuvos pajūryje. Kitoms pajūrio teritorijoms būdinga ekstensyvi ekonominėūkinė<br />

plėtra.<br />

Iš esmės Lietuvos pajūrio juosta nepritaikyta jūrinei rekreacijai plėtoti, trūksta prieplaukų, sutvarkytos<br />

viešosios infrastruktūros ir priėjimų prie jūros (ypač šiaurinėje dalyje), taip pat jūrinės rekreacijos, dviračių<br />

nuomos ir maitinimo paslaugų, informacijos infrastruktūros lankomose vietovėse, kitų viešųjų paslaugų<br />

(viešojo transporto, įrengtų geriamojo vandens šaltinių, higienos įrenginių).<br />

Rinkos sąlygos ir dėsniai skatina urbanistinių procesų skverbimąsi į pajūrio teritorijas, dėl ko didėja<br />

urbanistinių struktūrų koncentracija, todėl pati pakrantė ir pajūrio juosta tampa problemiška teritorine sistema.<br />

Net šalies viešojo administravimo sistemoje pastebima pakrančių regiono, pakrančių teritorijos, kranto<br />

zonos, pajūrio juostos sąvokų tapatybės problema.<br />

Remiantis atlikto tyrimo rezultatais, nustatyti gerosios ir blogosios praktikos pavyzdžiai, susiję su pajūrio<br />

juostos ūkiniu naudojimu. Išskirti 4 blogosios praktikos pavyzdžių tipai, susiję su institucijų veikla, stambios<br />

infrastruktūros investicijų projektų įgyvendinimu, finansinių išteklių trūkumu, privačios nuosavybės teisėmis.<br />

Išskirti ir 4 gerosios praktikos pavyzdžių tipai, susiję su įstatyminės bazės pakankamumu, institucijų<br />

veikla, investicinių projektų įgyvendinimu, nevyriausybinių organizacijų veikla.<br />

Svarbiausi pasiūlymai dėl darnios plėtros apima siūlymus sukurti pajūrio juostos stebėsenos sistemą, kur<br />

būtų kaupiami gerosios ir blogosios praktikos faktai, susiję su pajūrio juosto ūkiniu naudojimu. Siūloma sudaryti<br />

ir teminį atlasą, kuris vaizduotų skirtingus pajūrio juostos plėtros procesus, tai sudarytų sąlygas atlikti<br />

palyginamąją analizę su kartografinio atvaizdavimo priemonėmis.<br />

PAGRINDINIAI ŽODŽIAI: darni plėtra, Lietuva, pajūrio juosta (zona).<br />

JEL kodai: Q01, Q20, Q56, R11, Y10, Y91.<br />

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ISSN 2029-9370. <strong>Regional</strong> <strong>Formation</strong> and Development Studies, No. 1 (6)<br />

Verslo bendradarbiavimas Klaipėdos regiono<br />

ir latvijos pasienyje<br />

Ligita Šimanskienė 1 , Darius Burgis 2 , Diana Līduma 3 , Māra Zeltiņa 4<br />

Klaipėdos <strong>universitetas</strong> (Lietuva), Liepojos <strong>universitetas</strong> (Latvija)<br />

Anotacija<br />

Straipsnyje nagrinėjamas organizacijų bendradarbiavimas pasienio regionuose, pristatomi Klaipėdos regiono organizacijų apklausos<br />

dėl bendradarbiavimo su Latvijos organizacijomis rezultatai. Nustatyta, kad bendradarbiaujama nepakankamai, tačiau yra nemažai<br />

organizacijų, kurios tokiu bendradarbiavimu suinteresuotos. Siekiant išsiaiškinti, kas trukdo bendradarbiavimą plėtoti, nustatyta, kad<br />

užsienio kalba tokia kliūtimi negali būti laikoma, nes jos nemokėjimas sukelia problemų tik mažai daliai regiono organizacijų. Kaip<br />

didžiausią kliūtį galima įvardyti informacijos apie galimybes plėtoti verslą ir bendradarbiauti su Latvijos organizacijomis trūkumą.<br />

Siekiant šias kliūtis pašalinti, siūloma daugiau dėmesio skirti informacijos apie bendradarbiavimo galimybes regione sklaidai.<br />

PAGRINDiniai žodžiai: Klaipėdos regionas, Latvija, bendradarbiavimas, pasienis.<br />

JEL klasifikacija: R, F230.<br />

Įvadas<br />

Pasaulinės ekonomikos globalizacija daugelyje šalių skatina decentralizacijos ir dereguliacijos procesus,<br />

dėl kurių vis didesnį vaidmenį vaidina pagal individualų modelį besivystantys regionai (Šimanskienė, Vaitekūnas,<br />

Bučinskas, 2006). Tačiau regionų plėtros kontekste dažnai užmirštamas ekonominis potencialas,<br />

kylantis iš bendradarbiavimo tarp įvairių verslo šakų organizacijų. ES šalių narių ir kitų Europos valstybių<br />

tarpregioninis bendradarbiavimas sukuria prielaidas šių regionų ekonomikos ir rinkos plėtrai, politiniam<br />

stabilumui bei saugumo politikai įtvirtinti, padeda išvengti neigiamų regionų savitarpio konkurencijos padarinių.<br />

Ypač aktualus tampa pasienio regionų bendradarbiavimas (Česnavičius, Stanaitis, 2008, Kosiedowski,<br />

Stanaitis, 2009). Svarbi užduotis šiuo atveju – sukurti institucinius mechanizmus tarpregioniniam organizacijų<br />

bendradarbiavimui skatinti.<br />

1<br />

Ligita Šimanskienė – socialinių mokslų daktarė, profesorė. Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra.<br />

Mokslinės kryptys: organizacinė kultūra, konfliktai organizacijose, komandinis darbas, regionų plėtra.<br />

El. paštas: ligita_simanskiene@yahoo.com<br />

Tel.: +370 46 398 666<br />

2<br />

Darius Burgis – asistentas. Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra. Doktorantas. Vytauto Didžiojo<br />

universiteto Ekonomikos ir vadybos fakulteto Vadybos katedra. Mokslinės kryptys: krizinių situacijų valdymas, informacinių<br />

technologijų taikymas valdyme.<br />

El. paštas: darius@itinovacijos.lt<br />

Tel.: +370 46 398 666<br />

3<br />

Diana Līduma – lektorė. Liepojos universiteto Gamtos ir socialinių mokslų fakultetas. Ekonomikos krypties magistrė. Mokslinės<br />

kryptys: verslo ekonomika, logistikos valdymas, regionų plėtra.<br />

El. paštas: diana_liduma@inbox.lv<br />

Tel.: +371 292 659 76<br />

4<br />

Māra Zeltiņa – asistentė. Liepojos universiteto Gamtos ir socialinių mokslų fakultetas. Daktarė (biologijos mokslai). Mokslinės<br />

kryptys: aplinkosaugos vadyba, darni plėtra, regionų plėtra.<br />

El. paštas: mara.zeltina@liepu.lv<br />

Tel.: +371 294 250 50<br />

137


Ligita Šimanskienė, Darius Burgis, Diana Līduma, Māra Zeltiņa<br />

Verslo bendradarbiavimas Klaipėdos regiono ir latvijos pasienyje<br />

Šis straipsnis paremtas tyrimo, kuris atliktas rengiant projektą „Regionų verslo plėtros skatinimo metodologinių<br />

pagrindų kūrimas“ (LT-LV [LV-LT/1.1/LLIII-152/2010]), duomenimis. Juo siekiama pagerinti<br />

verslo aplinką, skatinti verslumą Lietuvos ir Latvijos pasienio regionuose (Klaipėdos ir Kuržemės regionai).<br />

Pagrindinė problema, su kuria susiduria Lietuvos ir Latvijos pasienio regionas, – žemas konkurencingumas,<br />

o vienas iš būdų jį padidinti – aktyvinti pasienio regionų organizacijų bendradarbiavimą.<br />

Šio straipsnio objektas: Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimas.<br />

Tikslas: ištirti Klaipėdos regiono organizacijų bendradarbiavimą su Latvijos organizacijomis.<br />

Uždaviniai:<br />

1. Ištirti teorines organizacijų bendradarbiavimo pasienio regionuose prielaidas.<br />

2. Įvertinti Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimo lygį.<br />

3. Nustatyti, kas trukdo bendradarbiauti.<br />

4. Nustatyti, kas gali paskatinti aktyviau bendradarbiauti.<br />

Metodai: mokslinės literatūros analizė ir apibendrinimas, tyrimas atliktas taikant anketinės apklausos<br />

metodą.<br />

1. Teorinės tyrimo prielaidos<br />

Siena intuityviai suvokiama kaip riba, skirianti dvi ar daugiau skirtingais požymiais pasižyminčių teritorijų.<br />

Anot T. Komornicki, ši riba gali būti teisinė, administracinė, infrastruktūros, ekonominė ar psichologinė (remiantis<br />

Michalski, 2008). Dažnai viena riba skatina kitų atsiradimą, bet gali paskatinti ir bendrą veiklą, kuri nulemtų<br />

viso pasienio regiono vystymąsi ir jame veikiančių organizacijų konkurencingumo didėjimą (Dolzblasz,<br />

Lesniak, 2005). Siekiant plėtoti pasienio regionų organizacijų bendradarbiavimą būtinos tam tikros sąlygos.<br />

Informacinės komunikacijos technologijos (IKT) gali būti pagrindinė sąlyga, būtina, norint koordinuoti skirtingose<br />

geografinėse vietovėse esančių individų ir organizacijų veiklą, taigi jas galima laikyti tarptautinio ir<br />

regioninio bendradarbiavimo pagrindu (Czochanski, 2006; Contractor, 2007). IKT ne tik palengvina apsikeitimo<br />

informacija tarp skirtingose geografinėse vietovėse esančių organizacijų procesą, bet ir leidžia sukurti<br />

modernias koordinavimo sistemas, kurios užtikrina tinklinių organizacijų veikimą (Burgis, Ribačonka, 2011).<br />

Kita svarbi sąlyga, nulėmusi tarptautinį bendradarbiavimą verslo srityje, – anglų kalbos tapimas visuotinai<br />

priimta bendravimo priemone. F. J. Contractor (2007) nurodė, kad 85 procentai tarptautinių asociacijų vartojo<br />

anglų kalbą kaip pagrindinę bendravimo priemonę, o 33 procentai bendrauja tik anglų kalba. Kalbant apie<br />

posovietinio bloko valstybes ir regionus reikėtų paminėti, kad ilgą laiką pagrindinės tarptautinio bendravimo<br />

priemonės vaidmenį čia atliko rusų kalba, dažnai jos svarba skatinant bendradarbiavimą jaučiama ir dabar.<br />

Organizacijų bendradarbiavimas tampa esmine naujo verslo organizavimo modelio globalioje ekonomikoje<br />

dalimi. Šiandien didžiausi ekonominiai dariniai yra ne multinacionalinės korporacijos, bet globalūs<br />

verslo tinklai, kuriuos sudaro vienu metu ir konkuruojančios, ir bendradarbiaujančios organizacijos (Castells,<br />

2005). Pastebėtina, kad intensyvėjo tiek vertikalus (bendradarbiaujančios organizacijos užima skirtingas tiekimo<br />

grandinės pakopas), tiek horizontalus (susivienijimus vienija partneriai, kurie sutelkia jėgas ir turimus<br />

išteklius toms pačioms verslo funkcijoms įgyvendinti) bendradarbiavimas (Contractor, 2007). Tuo tarpu<br />

A. Saxenian (1994) teigia, kad skatinant darnią klasterių plėtrą, regioniniai horizontalūs lankstūs tarporganizaciniai<br />

tinklai, sujungiantys mažas ir vidutines organizacijas, yra daug svarbesni nei vertikalia integracija<br />

besiremiantis bendradarbiavimas. T. Arita ir kt. (2006), tyręs Japonijos organizacijas, nustatė, kad bendradarbiauti<br />

su kitomis institucijomis linkusios organizacijos, tikėtina, augs sparčiau nei bendradarbiauti nelinkusios.<br />

Ypač svarbus horizontalus bendradarbiavimas tarp skirtingų verslo šakų organizacijų ir universitetų.<br />

Svarbus vaidmuo šiame procese tenka valstybinėms institucijoms, pavyzdžiui, P. L. Chee (1984), tyrinėjęs<br />

ASEAN organizacijų bendradarbiavimą, siūlo regioniniame lygmenyje valstybei koordinuoti savo veiksmus<br />

skatinant verslą. Kiekvienoje šalyje galėtų būti paskirta institucija ar agentūra, kurios pagrindinis uždavinys<br />

būtų koordinuoti regioninį bendradarbiaujančių organizacijų tinklą, kuris skatintų keistis informacija ir puoselėti<br />

naujus bendradarbiavimo ryšius.<br />

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2. Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimo tyrimas<br />

Anketinei apklausai atlikti sudarytas klausimynas, tyrimo imtis apskaičiuota pagal Panioto formulę (Kardelis,<br />

2005). Kadangi tyrimas buvo atliekamas Klaipėdos, Kauno ir Kuržemės regionuose, o apklausiami šiuose<br />

regionuose veikiančių organizacijų vadovai, tiriamąją populiaciją sudarė trijuose regionuose veikiančios organizacijos,<br />

konkrečiai: 10254 + 16168 + 16846 = 43268. Įrašę duomenis į Panioto formulę gauname tyrimo imtį:<br />

n = 1/(0,05² + 1/43268) = 396,336, taigi norint gauti rezultatus, kurių patikimumas būtų 95 %, reikia apklausti<br />

396 organizacijų vadovus trijuose regionuose. Siekiant patikimesnių rezultatų nuspręsta apklausti 450 organizacijų.<br />

Padalijus gautą skaičių iš trijų, gautas organizacijų, kurias reikia apklausti kiekviename regione, skaičius<br />

– 150. Kad būtų tiksliai atskleista bendra regiono situacija, nuspręsta atsižvelgti į organizacijų ekonominės<br />

veiklos šaką, tai yra tam tikros ekonominės veiklos šakos organizacijų, kurios turi būti apklaustos Klaipėdos<br />

regione, skaičių lemia šios šakos santykis tarp visų organizacijų, veikiančių Klaipėdos regione (žr. 1 lentelę).<br />

1 lentelė. Organizacijų, kurias būtina apklausti Klaipėdos regione, skaičius pagal ekonominės veiklos šaką<br />

Ekonominės veiklos šaka Organizacijų regione skaičius %<br />

Būtinų apklausti<br />

organizacijų skaičius<br />

Žemės ūkis, miškininkystė ir žuvininkystė 187 1,82 3<br />

Pramonė 862 8,4 13<br />

Aplinka ir energetika 69 0,67 1<br />

Statyba 996 9,71 15<br />

Prekyba 2404 23,44 35<br />

Paslaugos 3356 32,72 49<br />

Finansinė ir draudimo veikla 64 0,62 1<br />

Viešasis administravimas 46 0,44 1<br />

Švietimas 357 3,48 5<br />

Sveikata ir socialinis darbas 288 2,8 4<br />

Kita 1625 15,84 24<br />

IŠ VISO 10254 100 150<br />

Šaltinis: Statistikos departamentas prie Lietuvos Respublikos Vyriausybės, 2010.<br />

Apklausoje dalyvavo 159 organizacijos, kurios turėjo nurodyti savo ekonominės veiklos grupę. Klaipėdos<br />

regione dauguma organizacijų užsiima paslaugų teikimu ir prekyba (atitinkamai 33,5 % ir 23,5 %),<br />

šios dvi grupės kartu sudaro 56 % visų regione apklaustų organizacijų, taigi tyrimo požiūriu ši organizacijų<br />

grupė yra pati svarbiausia. Kitos veiklos šakos, būdingos Klaipėdos regionui, – pramonės ir statybos sektoriai,<br />

kuriuose apklausta atitinkamai 7,0 % ir 7,5 % veikiančių organizacijų. 12,0 % apklaustų organizacijų<br />

nurodė „kitą“ veiklos šaką, tačiau daugeliu atvejų šias organizacijas būtų galima vertinti kaip kitas paslaugas<br />

teikiančias organizacijas. Apklaustų organizacijų skaičius ir pasiskirstymas pagal veiklos šaką atitinka tyrimo<br />

metodologijoje apskaičiuotą imtį (apklaustos 159 organizacijos, imtis – 150) bei pasiskirstymo pagal<br />

ekonominės veiklos šakas Klaipėdos regione santykį.<br />

Daugelis tyrime dalyvavusių organizacijų yra smulkios, jose dirba mažiau nei 10 darbuotojų (mikroįmonės),<br />

tai sudaro 61,1 % visų apklaustų organizacijų. 18,9 % apklaustų organizacijų priskirtinos mažų įmonių<br />

kategorijai, jose dirba nuo 10 iki 50 darbuotojų. Net 80,3 % tyrime dalyvavusių organizacijų turėjo mažiau<br />

kaip 50 darbuotojų, tai atitinka bendrą regiono tendenciją, kad didžiąją dalį organizacijų sudaro smulkiojo ir<br />

vidutinio verslo organizacijos. Vis dėlto apklausoje dalyvavo ir 10,2 % didelių organizacijų, kuriose dirba daugiau<br />

kaip 250 darbuotojų. Panašią tendenciją matysime ir vertindami tyrime dalyvavusias organizacijas pagal<br />

jų metinę apyvartą. 77,4 % tyrime dalyvavusių organizacijų metinė apyvarta nesiekia 7 milijonų litų, 89,2 %<br />

organizacijų metinė apyvarta neviršija 24 milijonų litų. Apie 6,9 % atsakiusiųjų nurodė, kad jų metinė apyvarta<br />

yra tarp 24 ir 138 mln. Lt. Tik 3,8 % atsakiusiųjų nurodė, kad metinė apyvarta didesnė kaip138 mln. Lt.<br />

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Ligita Šimanskienė, Darius Burgis, Diana Līduma, Māra Zeltiņa<br />

Verslo bendradarbiavimas Klaipėdos regiono ir latvijos pasienyje<br />

Atsižvelgiant į tai, kiek metų veikia tyrime dalyvavusios organizacijos, jos pasiskirstė gana tolygiai:<br />

didžioji dalis organizacijų veikia nuo vienerių iki dešimties metų, 34 % organizacijų jau veikia ilgiau kaip<br />

vienuolika metų.<br />

Apibendrinant galima teigti, kad tyrime dalyvavusių organizacijų pasiskirstymas pagal ekonominės veiklos<br />

šaką, darbuotojų skaičių ir metinę apyvartą atitinka Klaipėdos regiono organizacijų pasiskirstymą pagal<br />

šiuos parametrus, be to, apklaustos įvairios gyvavimo trukmės organizacijos, o tai leidžia teigti, kad gauti<br />

duomenys tinkamai atskleis bendrą Klaipėdos regiono situaciją regioninio bendradarbiavimo aspektu.<br />

Nors Lietuva ir Latvija yra mažos ir panašiai ekonominiu požiūriu išsivysčiusios kaimynės, dažniausiai<br />

jos ieško partnerių didesnėse rinkose, kaip Europos Sąjungos šalys, Rusijos Federacija ar panašiai. Todėl<br />

tyrimo metu gauti rezultatai, kad tik 18,2 % apklaustų organizacijų turi partnerių Latvijoje, nenustebino<br />

(žr. 2 lentelę).<br />

2 lentelė. Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimas<br />

Ar turite verslo partnerių Latvijoje? Organizacijų skaičius Procentas<br />

Neatsakė 3 1,9 %<br />

Taip 29 18,2 %<br />

Ne 127 79,9 %<br />

Iš viso 159 100,0 %<br />

Kaip matome iš pateiktų duomenų, 29 verslo organizacijos turi verslo partnerių Latvijoje, tačiau pažiūrėję,<br />

su kokiomis veiklos šakomis bendradarbiaujama (3 lentelė), pamatysime, kad šios įmonės užmezgusios<br />

42 bendradarbiavimo ryšius su įvairių verslo šakų organizacijomis Latvijoje. Tai rodo, kad dalis verslo<br />

organizacijų bendradarbiauja su keliomis skirtingose šakose veikiančiomis organizacijomis. Manome, kad<br />

tokios geros bendradarbiavimo patirties reikėtų paskleisti ir kitoms verslo organizacijoms, kad jos matytų<br />

tokio bendradarbiavimo naudą.<br />

3 lentelė. Klaipėdos regiono organizacijų partneriai Latvijoje pagal ekonominės veiklos šakas<br />

Ekonominės veiklos šakos<br />

Atsakymai<br />

Partnerių skaičius Procentais<br />

Žemės ūkis, miškininkystė ir žuvininkystė 1 2,4%<br />

Pramonė 5 11,9 %<br />

Aplinka ir energetika 1 2,4 %<br />

Statyba 3 7,1 %<br />

Prekyba 12 28,6 %<br />

Paslaugos 8 19,0 %<br />

Finansai ir draudimas 1 2,4 %<br />

Viešasis administravimas 2 4,8 %<br />

Švietimas 7 16,7 %<br />

Sveikata ir socialinis darbas 2 4,8 %<br />

Iš viso 42 100,0 %<br />

Daugiausiai partnerių turima Latvijos prekybos (28,6 %), paslaugų (19,0 %) ir švietimo (16,7 %) sektoriuose.<br />

Akivaizdu, kad būtent šios sritys yra lanksčiausios, labiausiai ieškančios naujų rinkų, galimybių. Partnerių<br />

Latvijoje turinčių Klaipėdos regiono organizacijų bendradarbiavimo pobūdis pavaizduotas 4 lentelėje.<br />

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4 lentelė. Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimo pobūdis<br />

Bendradarbiavimo pobūdis<br />

Atsakymai<br />

Organizacijų skaičius Procentai<br />

Žaliavų pirkimas 5 11,4 %<br />

Prekių pirkimas 8 18,2 %<br />

Paslaugų pirkimas 15 34,1 %<br />

Gamyba 3 6,8 %<br />

Bendri prekybos kanalai 8 18,2 %<br />

Kita 5 11,4 %<br />

Iš viso 44 100,0 %<br />

Remdamiesi gautais duomenimis matome, kad bendradarbiavimo pobūdis atitinka esamų partnerių šakas:<br />

paslaugų pirkimas (34,1 %), prekių pirkimas (18,2 %) ir bendri prekybos kanalai (18,2 %). Mažiausiai<br />

bendradarbiauja gamybos įmonės. Penkios organizacijos, pasirinkusios variantą „kita“, nurodė atitinkamai:<br />

„transporto paslaugos“ (šį atsakymą reikėtų dėti prie paslaugų pirkimo, taigi ši bendradarbiavimo rūšis padidėtų<br />

iki 36,36 %); „akademinis bendradarbiavimas“; „inovacijos“; „bendra tiriamoji veikla“. Akademinį<br />

bendradarbiavimą ir bendrą tiriamąją veiklą, kaip bendradarbiavimo pobūdį, nurodė švietimo srityje veikiančios<br />

organizacijos, akivaizdu, kad tai labai svarbi bendradarbiavimo kryptis. Bendradarbiavimą inovacijų<br />

srityje nurodžiusi organizacija yra verslo paramos agentūra, tai puikus skirtingų šalių organizacijų bendradarbiavimo<br />

pavyzdys.<br />

5 lentelė. Klaipėdos regiono organizacijas dominantys partneriai Latvijoje pagal ekonominės veiklos šakas<br />

Domintų šių šakų partneriai<br />

Atsakymai<br />

Skaičius Procentai<br />

Žemės ūkis, miškininkystė ir žuvininkystė 5 4,5 %<br />

Pramonė 12 10,9 %<br />

Aplinka ir energetika 8 7,3 %<br />

Statyba 12 10,9 %<br />

Prekyba 21 19,1 %<br />

Paslaugos 29 26,4 %<br />

Finansai ir draudimas 6 5,5 %<br />

Viešasis administravimas 3 2,7 %<br />

Švietimas 8 7,3 %<br />

Sveikata ir socialinis darbas 1 0,9 %<br />

Kita 5 4,5 %<br />

Iš viso 110 100,0 %<br />

Kaip matome iš 5 lentelėje pateiktų duomenų, Lietuvos verslininkai norėtų daugiau bendradarbiauti su<br />

įvairių verslo šakų partneriais. Palyginę šiuos duomenis su ankstesniais duomenimis (kuriose šakose organizacijos<br />

turi partnerių), pamatytumėm, kad siekiama turėti daugiau partnerių nei turima dabar visose šakose.<br />

Tai rodo, kad galima ir reikia toliau plėtoti kaimyninių šalių bendradarbiavimą. Būtina tų verslo šakų verslininkams<br />

padėti daugiau sužinoti apie galimus bendradarbiavimo būdus įvairiose verslo šakose. Lietuvos<br />

verslininkai nori bendradarbiauti žemės ūkio srityje: nustatytas 1 bendradarbiavimo ryšys, norima penkių;<br />

pramonėje – nuo 5 bendradarbiavimo ryšių iki 12 norimų; aplinkos ir energetikos srityje – nuo 1 bendradarbiavimo<br />

ryšio iki 8 norimų; statybos versle – nuo 3 bendradarbiavimo ryšių iki 12 norimų; prekyboje – nuo<br />

12 bendradarbiavimo ryšių iki 21 norimų; paslaugų sektoriuje – nuo 8 bendradarbiavimo ryšių iki 29 norimų;<br />

finansų ir draudimo šakose – nuo 1 bendradarbiavimo ryšio iki 6 norimų; viešojo administravimo – nuo<br />

2 bendradarbiavimo ryšių iki 3 norimų; švietime – nuo 7 bendradarbiavimo ryšių iki 8 norimų.<br />

Bendras Klaipėdos regiono organizacijų domėjimasis partneriais Latvijoje pavaizduotas 6 lentelėje.<br />

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6 lentelė. Partneriais Latvijoje besidominčios Klaipėdos regiono organizacijos<br />

Ar Jus domintų verslo partneriai Latvijoje? Organizacijų skaičius Procentas<br />

Neatsakė 3 1,9 %<br />

Taip 68 42,8 %<br />

Ne 88 55,3 %<br />

Iš viso 159 100,0 %<br />

Kaip matome iš pateiktų duomenų, 42,8 % Klaipėdos organizacijų norėtų bendradarbiauti su Latvijos<br />

organizacijomis, tai galima vertinti kaip gana didelę dalį. Teigiamai nuteikia ir tai, kad šiuo metu partnerių<br />

Latvijoje turi 18,2 % visų tyrime dalyvavusių organizacijų, norėtų turėti 42,8 %. Kaip matome, šis skaičius<br />

išaugo daugiau negu dvigubai. Jei šios verslo organizacijos pradėtų bendradarbiauti su kaimyninės šalies<br />

verslininkais, būtų akivaizdi ekonominė nauda tiek Lietuvos, tiek Latvijos ekonomikai. Turint omenyje tokį<br />

didelį turinčių ir norinčių turėti partnerių Latvijoje skirtumą, galima daryti prielaidą, kad egzistuoja tam tikri<br />

bendradarbiavimą ribojantys veiksniai, vienas jų pavaizduotas 7 lentelėje.<br />

7 lentelė. Informacijos apie verslą Latvijoje stoka<br />

Ar Jums pakanka informacijos apie verslą Latvijoje<br />

(įstatymai, mokesčiai, ir kt.)?<br />

Organizacijų skaičius Procentai<br />

Neatsakė 7 4,4 %<br />

Taip 44 27,7 %<br />

Ne 108 67,9 %<br />

Iš viso 159 100,0 %<br />

Didžioji dalis respondentų teigė, kad informacijos jiems nepakanka, prisiminus, kad dalis respondentų<br />

nesiekia turėti partnerių Latvijoje, galima būtų teigti, kad menkas susidomėjimas gali būti susijęs su informacijos<br />

apie verslo galimybes trūkumu. Manome, kad papildoma informacija skatintų verslininkus pagalvoti<br />

apie perspektyvą plėsti verslą / paslaugas kaimyninėje šalyje. Turėtų būti daugiau galimybių sužinoti verslo<br />

naujienas, kas vyksta Latvijoje, taip būtų sudarytos sąlygos naujiems verslo santykiams. Bendradarbiavimą<br />

įvairiose verslo šakose puoselėja 29 organizacijos, o 108 verslo organizacijos teigia, kad joms reikia papildomos<br />

informacijos, taigi dar yra galimybių verslo informaciniams centrams ar vietos savivaldybėms aktyviau<br />

skleisti informaciją.<br />

Bendradarbiavimą regione galėtų stabdyti ir užsienio kalbos nemokėjimas. Respondentų atsakymų į šį<br />

klausimą pasiskirstymas pavaizduotas 8 lentelėje.<br />

8 lentelė. Užsienio kalbos nemokėjimas, kaip kliūtis plėtoti verslą Latvijoje<br />

Ar užsienio kalba yra kliūtis plėtoti verslą Latvijoje? Organizacijų skaičius Procentai<br />

Neatsakė 3 1,9 %<br />

Taip 44 27,7 %<br />

Ne 112 70,4 %<br />

Iš viso 159 100,0 %<br />

27,7 % respondentų teigė, kad tai trukdo plėtoti verslą, tačiau didžiosios respondentų dalies teigimu, tai<br />

ne kliūtis. Kadangi tiek Lietuva, tiek Latvija yra nedidelės šalys, jų gyventojai priversti mokytis užsienio<br />

kalbų. Tradiciškai vyresnioji karta moka rusų kalbą, beje, abiejose šalyse dalis vietos gyventojų (piliečių)<br />

yra kitataučiai: rusai, baltarusiai, ukrainiečiai, todėl gali susikalbėti šia kalba. Jaunesnioji karta dažniausiai<br />

moka anglų kalbą, tai pasaulyje pripažinta verslo kalba, todėl verslo organizacijos randa galimybių bendrauti.<br />

Be abejo, kiekviena šalis turi savitą kultūrą, istoriją ir kalba, kaip priemonė jai išreikšti, yra ypač svarbus<br />

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elementas, padedantis sukurti nuoširdumo atmosferą. Jeigu žmonės nemoka kalbėti kurios nors šalies gimtąja<br />

kalba, sumažėja galimybių visiškai laisvai išreikšti mintis, poreikius, lūkesčius versle, suvokti tautinį<br />

identitetą, norint geriau pažinti partnerį. Tačiau plėtojant verslą tai dažniausiai nėra esminė problema, nebent<br />

tai būtų verslas, nukreiptas tik į vietinę rinką, tada mokėti vietinę kalbą būtų būtinybė. 9 lentelėje matome<br />

Klaipėdos organizacijų informacijos dėl verslo galimybių Latvijoje poreikį gimtąja kalba.<br />

9 lentelė. Informacijos dėl verslo galimybių Latvijoje poreikis lietuvių kalba<br />

Ar Jums reikia informacijos apie verslo galimybes Latvijoje<br />

lietuvių kalba?<br />

Organizacijų skaičius Procentai<br />

Neatsakė 3 1,9 %<br />

Taip 82 51,6 %<br />

Ne 74 46,5 %<br />

Iš viso 159 100,0 %<br />

Nors didžioji dalis respondentų teigė, kad kalbos nemokėjimas nėra kliūtis plėtoti verslą, tačiau 51,6 %<br />

vis dėlto norėtų turėti informacijos apie verslo galimybes Latvijoje lietuvių kalba. Tai dar kartą patvirtina,<br />

kad informacijos trūkumas yra akivaizdus.<br />

Išanalizavus verslo šakas ir darbuotojų skaičių jose galima konstatuoti, kad didžioji dalis yra mažos įmonės,<br />

kurios turi apie 10 darbuotojų. Tokie rezultatai yra žemės ūkio, miškininkystės ir žuvininkystės verslo, aplinkos<br />

ir energetikos, finansų ir draudimo, viešojo administravimo organizacijose. Pramonės, prekybos ir paslaugų<br />

verslo organizacijos buvo įvairaus dydžio (ir smulkios, ir vidutinės, ir didelės). Švietimo, socialinio darbo ir<br />

sveikatos verslo organizacijos buvo arba mažos, arba jose dirbo daugiau kaip 250 darbuotojų. Ši informacija<br />

tyrimui taip pat svarbi, nes reikia žinoti, kaip pateikti informaciją verslo šakų atstovams, kad ją suprastų, o<br />

svarbiausia – gautų. Jeigu organizacijos labai didelės, dėl gausaus įvairios informacijos kiekio informacija apie<br />

verslo galimybes Latvijoje gali ir nepatekti ten, kur priimami sprendimai dėl galimo bendradarbiavimo.<br />

Rezultatai rodo, kad didžioji dalis apklaustų organizacijų veikia nuo 7 iki 10 metų. Tik viena organizacija<br />

dirbo metus. Didžiausias pasiskirstymas prekybos ir paslaugų organizacijose, jos visos dirba daugiau negu<br />

metus laiko, kai kurios – daugiau kaip 11 metų. Todėl galime teigti, kad tai patirties turinčios organizacijos,<br />

sugebėjusios išlikti per ekonominę krizę. Puiku, kad šios organizacijos ieško bendradarbiavimo galimybių<br />

ne tik savoje, bet ir kaimyninėse šalyse.<br />

Rezultatai rodo, kad organizacijų, kurios turi verslo partnerių Latvijoje, metinė apyvarta yra tiek pat<br />

įvairi, kaip ir organizacijų, kurios neturi verslo partnerių Latvijoje. Reikia tik priminti, kad organizacijų,<br />

turinčių verslo partnerių, skaičius gerokai mažesnis, bet ir ten yra organizacijų, kurios viršija 138 mln. litų<br />

apyvartą. Tiek organizacijose, kurios turi verslo partnerių, tiek organizacijose, kurios jų neturi, darbuotojų<br />

skaičius yra vienodas. Todėl negalime teigti, kad tik mažos ar didelės organizacijos linkusios bendradarbiauti,<br />

tai labiau priklauso nuo organizacijos įgyvendinamos strategijos. Įdomu pažymėti, net 82,8 proc. tyrime<br />

dalyvavusių organizacijų, turinčių verslo ryšių su kaimynine šalimi, teigia, kad joms reikia informacijos apie<br />

verslo galimybes Latvijoje lietuvių kalba. Taigi galime teigti, kad tokiu bendradarbiavimu šios organizacijos<br />

patenkintos, tiesiog nori dar daugiau sužinoti ir praplėsti bendradarbiavimo galimybes. Tuo tarpu organizacijos,<br />

turinčios verslo partnerių Latvijoje, apskritai dėl informacijos apie verslo galimybes Latvijoje stokos<br />

nesiskundžia ir didelio poreikio tam neturi. Bendros informacijos apie verslo galimybes Latvijoje labiau<br />

norėtų organizacijos, kurios šiuo metu nebendradarbiauja su kaimyninės šalies verslo organizacijomis.<br />

Organizacijos, kurias domintų verslo partneriai Latvijoje, teigia, kad joms reikia informacijos apie verslo<br />

galimybes Latvijoje. Įdomu paminėti, kad net tos organizacijos, kurios teigia nesidominčios verslo partneriais<br />

Latvijoje, teigia, kad joms trūksta informacijos apie verslo galimybes kaimyninėje šalyje. Reikia pažymėti,<br />

kad organizacijas, kurias domina galimybė rasti verslo partnerių Latvijoje, iš tiesų nelabai stabdo latvių<br />

kalbos nemokėjimas. Tik 14 galimybe bendradarbiauti su Latvija besidominčių verslo organizacijų nurodė,<br />

kad kalbos nemokėjimas yra kliūtis, tuo tarpu net 53 verslo organizacijos tokios kliūties neįžvelgia.<br />

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Verslo bendradarbiavimas Klaipėdos regiono ir latvijos pasienyje<br />

Išvados<br />

Organizacijų bendradarbiavimas sudarant horizontalius tinklus yra vienas pagrindinių naujo verslo modelio<br />

globaliame pasaulyje bruožų. Organizacijų bendradarbiavimas yra vienas jų plėtrą skatinančių veiksnių.<br />

Tikėtina, kad sparčiau vystantis organizacijoms gerės ir bendra pasienio regionų ekonominė situacija,<br />

mažės socialinė ir ekonominė atskirtis. Palankias sąlygas šalių organizacijų bendradarbiavimui sudaro IKT<br />

paplitimas ir anglų, kaip universalios, kalbos vartojimas.<br />

18,2 % tyrime dalyvavusių organizacijų nurodė turinčios verslo partnerių Latvijoje, daugiausia bendradarbiaujama<br />

prekybos (28,6 %), paslaugų (19,0 %) ir švietimo (16,7 %) sektoriuose. Tai, kad labiausiai<br />

bendradarbiauja prekybos ir paslaugų organizacijos, lemia ir bendradarbiavimo pobūdį: paslaugų pirkimas<br />

(34,1 %), prekių pirkimas (18,2 %) ir bendri prekybos kanalai (18,2 %). Kaip papildomos bendradarbiavimo<br />

sritys nurodyti akademinis bendradarbiavimas, bendradarbiavimas inovacijų srityje ir bendra tiriamoji<br />

veikla. Atliekant tyrimą paaiškėjo, kad nors šiuo metu Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimas<br />

nėra intensyvus, egzistuoja didelis tokio bendradarbiavimo poreikis: net 42,8 % tyrime dalyvavusių<br />

organizacijų norėtų bendradarbiauti su Latvijos organizacijomis, tai yra beveik du kartus daugiau nei<br />

bendradarbiauja šiuo metu, ši tendencija pastebima visose ekonominės veiklos šakose.<br />

27,7 % respondentų teigia, kad užsienio kalbos nemokėjimas trukdo bendradarbiauti su Latvijos organizacijomis.<br />

Kadangi tiek Lietuva, tiek Latvija yra nedidelės šalys, jų gyventojai priversti mokytis užsienio<br />

kalbos. Tradiciškai vyresnioji karta moka rusų kalbą, jaunesnioji dažniausiai moka anglų kalbą, kuri pasaulyje<br />

pripažinta kaip verslo kalba, todėl verslo organizacijos paprastai suranda galimybių bendrauti. Didesnė<br />

kliūtis Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimui yra informacijos apie verslo vykdymo<br />

sąlygas Latvijoje trūkumas. Net 67,9 % tyrime dalyvavusių organizacijų nurodė, kad tokios informacijos<br />

jiems trūksta, taip pat išsakytas pageidavimas tokios informacijos gauti lietuvių kalba.<br />

Siekiant paspartinti Klaipėdos regiono ir Latvijos organizacijų bendradarbiavimą reikėtų daugiau informacijos<br />

apie verslo plėtojimo galimybes Latvijoje, jei įmanoma tokia informacija turėtų būti prieinama<br />

lietuvių kalba, reikėtų koordinuojančio didesnio abiejų valstybių institucijų vaidmens, kurti horizontalius<br />

bendradarbiavimo tarp valstybės, švietimo ir verslo organizacijų tinklus, tinklinių organizacijų veikloje galėtų<br />

dalyvauti ir partneriai iš Latvijos.<br />

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Business cooperation in the cross-border of KlaipĖda<br />

region and Latvia<br />

Ligita Šimanskienė, Darius Burgis, Diana Līduma, Māra Zeltiņa<br />

Klaipėda University (Lithuania), Liepaja University (Latvia)<br />

Summary<br />

In this article we analyse the cooperation of business organisations of Klaipėda region with Latvian organizations.<br />

One of the main problems of this region, located in the cross-border with Latvia, is low competiveness<br />

of its organisations and high levels of unemployment. One of ways of coping with this problem is promoting<br />

the cooperation between organisations in the region among themselves and also with organisations in<br />

neighbouring Latvia. In this article we present the results of the research done in 2011 among top managers<br />

of organizations in Klaipėda region, the aim of the research and also this article is to examine the state of<br />

cooperation between organizations of Klaipėda region and Latvia. The tasks of the article are: 1) to analyse<br />

the theoretical premises for cooperation in cross-border regions; 2) determine the level of cooperation of<br />

organisations from Klaipėda region and Latvia; 3) determine the obstacles for cooperation; 4) establish the<br />

measures that could stimulate more active cooperation of organisations of Klaipeda region and Latvian organizations.<br />

To achieve these goals we used the analysis of scientific literature and survey research.<br />

A total of 159 organisations took part in the survey, to better reflect the real situation in the region, we<br />

decided to survey organizations according to their branch of economic activity, that is the number of organizations<br />

surveyed in each branch of economic activity was determined by the proportion of organizations in<br />

specific branch of economic activity among total number of organizations in the region. Most organizations<br />

that participated in the survey are engaged in services and trade, 33.5 % and 23.5 % respectively. Most of<br />

the organizations that participated in the research have fewer than 10 employees (micro enterprises), they<br />

constitute of 61.1 % of all questioned organizations, 18.9 % are small enterprises employing between 10<br />

and 50 employees. Even 80.3 % of organizations participated in the research had fewer than 50 employees.<br />

77.4 % of surveyed organizations had annual turnover below 7 million LTL. The distribution of enterprises<br />

by number of employees and by the annual turnover of the organizations that participated in the survey correspond<br />

with the actual situation in Klaipėda region, where most of the organizations are small and medium<br />

enterprises, mostly engaged in services and trade branches of economic activity.<br />

After analysing the scientific literature and the data from the survey research we came to the following<br />

conclusions:<br />

Cooperation by forming horizontal networks is one of the main aspects of doing successful business in<br />

a globalised world. Cooperation between organizations is one of stimulating factors of their development,<br />

this could lead to the improvement of overall economic and social situation in the region. Two of the most<br />

145


Ligita Šimanskienė, Darius Burgis, Diana LīDuma, māra ZeLtiņa<br />

Verslo bendradarbiaVimas Klaipėdos regiono ir latVijos pasienyje<br />

important factors that facilitate the international cooperation between organizations are the spread of information<br />

communication technologies and the establishment of English language as a universal mean of<br />

communication in the business world.<br />

18.2 % of organizations that took the survey declared that they have business partners in Latvia, the<br />

sectors where most of cooperation takes place are trade (28.6 %), services (19.0 %) and education (16.7 %).<br />

The type of cooperation corresponds to the branch of economic activity of the partners, most common are<br />

purchase of services (34.1 %), purchase of goods (18.2 %) and common channels of trade (18.2 %), as<br />

additional areas of cooperation respondents determined the academic cooperation, cooperation in the area<br />

of innovations and joint research activities. After analysing the data from the survey it became evident, that<br />

although the level of cooperation between organizations of Klaipeda region and Latvia is quite low, there is<br />

a big need for such kind of cooperation, 42.8 % of all the organizations that took the survey stated that they<br />

would like to cooperate with Latvian organizations and that is more than twice the number of organizations<br />

that are currently cooperating, this tendency can be seen in all branches of economic activity.<br />

only 27.7 % of the respondents stated that the lack of knowledge of foreign language is an obstacle to<br />

cooperate with Latvian organizations. Because Latvia and Lithuania are both small countries their people<br />

are forced to learn foreign languages. Traditionally the older generation knows Russian and the younger<br />

employs English, which is a universal language for doing business internationally, this, is why most of organizations<br />

in the region find one or another way to communicate with Latvian organizations. The bigger obstacle<br />

for organizations of Klaipeda region to cooperate with Latvian organizations is the lack of information<br />

about Latvian business (tax, legal rules, etc.). Even 67.9 % of the organizations that took part in the survey<br />

stated that they lack such information and also stated the need of such information in Lithuanian language.<br />

To facilitate the cooperation of organizations from Klaipeda region and Latvia, more information about<br />

Latvian business should be provided; if possible it should be in Lithuanian language. There also should be<br />

a bigger coordinating role of government institutions from both countries in forming the horizontal cooperation<br />

networks, especially between organizations from business, government and science sectors, partners<br />

from Latvia could participate in those networks, making them more productive.<br />

KEY WoRDS: Klaipeda region, Latvia, cooperation, cross-border.<br />

JEL coDES: R, f230.<br />

Acknowledgment<br />

This paper is written using data from project “formation of methodological framework of regional business<br />

growth promotion (LT-LV)” (Project Nr. LV-LT/1.1/LLIII-152/2010).<br />

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PRACTICE OF CROSS BORDER COOPERATION<br />

IN CAPACITY BUILDING PROJECT:<br />

ENSURING SUSTAINABLE DEVELOPMENT<br />

Rasa Viederytė 1 , Giedrė Strakšienė 2<br />

Klaipėda University (Lithuania)<br />

Abstract<br />

The article presents the practice of Capacity Building project (CBP) activities underlining the sustainable development importance<br />

in the context of Cross Border Cooperation, which was implemented in Denmark, Germany, Poland, Sweden and Lithuania. The<br />

article is based on the analysis of statistical data and South Baltic Program documents adopted by the European Commission. The<br />

knowledge and experience of CBP formulated in this paper could be useful for future capacity building initiatives in the South Baltic<br />

region or in other territorial cooperation programmes. Article authors were official representatives of this project in Lithuania Region<br />

and actively participated during the Capacity Building project activities implementation process, took responsibilities during the<br />

interview and questionnaire givens collecting in Lithuania, were mentoring the Rent-of-Expert process and made individual consultations,<br />

organized trainings and workshops.<br />

KEY WORDS: Cross Border Cooperation, Capacity Building project, South Baltic Programme.<br />

JEL codes: O19, O22, O31, O57.<br />

Introduction<br />

The ‘EU Strategy for the Baltic Sea Region’ is described in three documents: (1) a Communication from<br />

the European Commission to the Council and the European Parliament, (2) an associated Action Plan which<br />

complements the Communication, presented to the Council and European Parliament at the same time and<br />

(3) a Working Document of the European Commission’s Services which presents the background, approach<br />

and content of the strategy.<br />

The priority areas are organized into four thematic ‘pillars’ and one horizontal section. It is important<br />

to appreciate, however, that this is only for ease of analysis. In fact, every pillar relates to a wide range of<br />

policies and will have impacts on the other pillars: they are interlinked and interdependent. Each priority<br />

area starts with a presentation of the issue providing background information on the topic. Then, the hotspots<br />

(main problems) are indicated and the added value of the action for the Baltic Sea Region is presented.<br />

The priority areas are implemented through detailed actions which are explained. Some actions are strategic<br />

for the Baltic Sea Region as they are designed to address specific and important issues for its regions,<br />

citizens and enterprises. Others are cooperative, meaning they are based on the benefits in improving cooperation<br />

on issues where Member States and stakeholders are ready to do so. In some cases, actions might<br />

1<br />

Rasa Viederytė – Klaipėda University, project Management Department, the head of project Management Department. Scientific<br />

interest: management of projects.<br />

E-mail: rasa.viederyte@ku.lt<br />

Tel.: +370 46 398 776<br />

2<br />

Giedrė Strakšienė – Klaipėda University, project Management Department. Scientific interest: management of projects.<br />

E-mail: giedre.straksiene@ku.lt<br />

Tel.: +370 46 398 776<br />

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require a change in the policy orientation or national legislation of the Member States in the Baltic Sea<br />

Region. In others, they require financing which could be provided by private or public funding (EU, national,<br />

regional or local funds). All actions should be understood without prejudice to the existing exclusive<br />

Community competences (Communication from the Commission to the European Parliament, the Council,<br />

the European Economic and Social Committee and the Committee of the Regions concerning the European<br />

Union Strategy for the Baltic Sea Region Action Plan (2009).<br />

The period of 2007–2013 brings several major changes to the South Baltic Programmes dealing with<br />

the territorial co-operation in the European Union. Most importantly the territorial co-operation objective<br />

includes three main aspects:<br />

• y development of economic and social cross-border activities (cross-border cooperation);<br />

• y establishment and development of transnational co-operation, including bilateral co-operation between<br />

maritime regions;<br />

• y increasing the efficiency of regional policy through interregional promotion and cooperation, the<br />

networking and exchange of experiences between regional and local authorities (interregional cooperation).<br />

The South Baltic Programme is developed right on this initiative. In formal terms it is the so called multilateral<br />

cross-border co-operation Programme created on the maritime border between the Southern Baltic<br />

Sea regions. In practical terms the South Baltic Programme is a completely new co-operation area where<br />

cross-border co-operation structures have not been developed to the full scale yet. The programme area,<br />

however, shows strong cross-border links developed through cooperation in Euroregion Baltic, Euroregion<br />

Pomerania, the South Baltic Four Corners Cooperation and many bilateral initiatives. These initiatives managed<br />

to contribute to stronger connection and economically beneficial development of neighbouring areas,<br />

and therefore may form a fundament for the programme actions.<br />

Considering the new changes in the Programme was started the Capacity Building project, that aims were<br />

to attract better the main target group (newcomers, especially from local authorities and NGO’s) to the South<br />

Baltic Programme and to strengthen their capacity to prepare and later to implement good projects within<br />

the Programme.<br />

The project realised the afore-mentioned aims through three principal activity strands:<br />

• y National trainings – an introduction to international project development, addressed mainly to beginners;<br />

• y Cross-border workshops – addressed to beneficiaries with an identified project idea for a project within<br />

the South Baltic Programme;<br />

• y Rent-an-expert facility – individual advisory services on project development.<br />

Problem. Various cross-border initiatives were provided within the South Baltic Programme, but there’s<br />

no evaluation on the program applying abilities and knowledge, based for starting to participate in the Program.<br />

Capacity building project (CBP) was launched to help with the South Baltic Programme participation<br />

issues, by providing real help on how to start project planning process, how apply the proposal, where to<br />

look for partners, etc. It is also believed that the knowledge and experience of CBP formulated in this paper<br />

could be useful for future capacity building initiatives in the South Baltic region or in other territorial cooperation<br />

programmes. In addition, the findings of this paper could potentially be used to better tailor ETC<br />

programmes in the next funding periods. There’s question how Capacity Building project ensure sustainable<br />

development at least among countries-participants.<br />

Purpose of article: to disclose practice of Capacity Building project emphasizing the sustainable development<br />

in the context of Cross Border Cooperation.<br />

The research objectives are: theoretically substantiate the concept of Capacity Building project in<br />

the South Baltic programme, empirical surveying barriers and support for project development and to compare<br />

results.<br />

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The following methods were applied: analysis of scientific literature and documents, questionnaire-in<br />

written; interview-in-written, statistical analysis of data.<br />

1. The concept of Capacity Building project<br />

Capacity Building Project (CBP), realized within the South Baltic Programme, was launched to help<br />

potential beneficiaries of the Programme in the preparation and implementation of cross-border projects.<br />

The project arose from the analysis of results of the two first application rounds within the South Baltic Programme,<br />

which showed that there was a strong interest and demand for funding cross-border co-operation<br />

among local public authorities, publicly owned corporations, regional public authorities, universities and<br />

non-governmental organizations. However, there was a significant discrepancy between the number of applying<br />

institutions and the number of successfully applying institutions. Although many projects presented<br />

valuable ideas, their quality was not sufficient to receive funding. This proved that there was an apparent<br />

lack of knowledge and experience in cross-border projects’ development among the Programme’s potential<br />

beneficiaries. The Capacity Building Project aimed to bridge this gap through various trainings and tailored<br />

assistance and to facilitate development of joint project proposals of cross-border character.<br />

The aim of the Capacity Building Project was to support participation in the South Baltic Programme,<br />

particularly among local authorities and NGOs who constitute the target group of the Project. Capacity Building<br />

was offering the following free-of-charge services:<br />

1. Training on project development – trainings in national languages, introduced the participants<br />

to a variety of tools and methods used to identify, develop and manage projects; the participants learned how<br />

to generate project ideas, identify partners, plan and prepare projects, estimate costs etc;<br />

2. Cross-border workshops – the workshops were addressed to beneficiaries who have already identified<br />

concrete ideas for development of projects within the SB Programme; participation in the workshops<br />

prepared beneficiaries for concrete cooperation in joint projects<br />

3. Individual project consultations – potential beneficiaries could receive free-of-charge consultations<br />

on project development.<br />

Beginners were given guidelines and tools necessary for project development during national trainings.<br />

More advanced beneficiaries took part in the cross-border workshops, were they received structured feedback<br />

on their ideas from a panel of experts. Many projects received support under the Rent-an-Expert service:<br />

they were supported in the development of their project idea by either an external expert or a mentor<br />

from the CBP team.<br />

1.1. Training sessions<br />

The CBP on 2010 started training sessions for potential programme beneficiaries. The goal of the training<br />

is was develop skills and knowledge of the potential programme beneficiaries which lead to their increased<br />

participation in the SBP. Trainings were held in national languages, in groups of 15 up to 25 people. The<br />

trainings were delivered by Action Learning method, i.e. participants were working with case studies and<br />

exercises to allow them to understand the process of project development. The participants learned how to<br />

generate project ideas, identify partners, plan and prepare projects, estimate costs etc. There were 3 one-day<br />

training sessions planned in all partner countries.<br />

In September and October partners of the Capacity Building Project, with the help of <strong>Regional</strong> Contact<br />

Points, organized trainings for the beneficiaries of South Baltic Programme.<br />

Fifteen training sessions were held in all Programme countries: 3 in Lithuania (Kretinga, Klaipeda and<br />

Taurage), 3 in Denmark (2 on Zealand and 1 in Ronne), 3 in Germany (in Rostock), 4 in Sweden (in Kalmar,<br />

Blekinge, Skane and Kronoberg). The participants included representatives of regional administration,<br />

municipalities, NGOs, museums and universities and various associations. The trainings were moderated by<br />

Capacity partners.<br />

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The trainings concentrated on the development of international projects, with special focus on SBP. They<br />

were delivered by Action Learning method, i.e. participants worked with case studies and practical exercises<br />

that allowed them to understand the process of project development. The trainers introduced the participants<br />

to general skills on project development and management such as creating a Gannt chart or planning activities<br />

and basic knowledge about projects as such. The participants learnt about the specific features of South<br />

Baltic projects and equipped with this knowledge they stared working on own project ideas. They defined<br />

objectives and results and learnt how to frame them into South Baltic Programme. Some activities were devoted<br />

to the identification of project activities and outputs. Trainers explained also how to find partners and<br />

form partnership.<br />

These training sessions were addressed to beginners, with little experience in international project development.<br />

Most of the material presented was in national languages, though texts from real applications were<br />

kept in English, in Sweden, in German, in Lithuanian and in Danish. A very practical and hands on material<br />

was produced by the Capacity Building Project and used during all trainings. Since many of our interviewees<br />

considered the application process as complicated, our training materials highlighted some important parts of<br />

the application form, to get rid of the perception of it being more complicated that it really is. Trainees were<br />

introduced to basic concepts of project development.<br />

The national training conducted by the partners in the SBP CAPACITY project has been well received<br />

and evaluated by the participants. Project have trained about 270 persons in the entire region, out of which<br />

88 in Sweden, 66 in Poland, 43 in Lithuania, 42 in Denmark, and 28 in Germany. Project administration<br />

group hoped that the basic project development skills will allow them to develop new projects and applications<br />

for future calls. The implementation of the national training package that was planned within CAPA-<br />

CITY means that this part has been completed.<br />

1.2. Workshops<br />

For those who have already got some project ideas, project conducted two cross-border workshops in<br />

Klaipeda (29 participants) and in Gdynia (43 participants). The two workshops were also received extremely<br />

well, and participants met new potential partners, learnt from each others’ experiences and got professional<br />

advice from experts. All in all, they had a chance to get the feeling that developing projects in the South<br />

Baltic Programme is not so extremely difficult.<br />

From October 21st – lunch – till October 22nd – lunch, 2011 the first Capacity Building Project crossborder<br />

workshop took place in Klaipeda, Lithuania. The workshop gathered 29 participants from all countries<br />

in the area of the South Baltic Programme; beneficiaries that wanted to have their project ideas assessed<br />

and discussed by a panel of experts and Partners from the Capacity Building project.<br />

The work for the participants had started prior to the workshop itself. The beneficiaries had worked with<br />

their project ideas, presented them in writing and prepared 10 minutes presentation.<br />

Most had used the template for structuring a project idea provided by the Capacity Building Project. All<br />

participants were eager to have their feedback. The experts pointed out both strengths and weaknesses with<br />

the presented projects, one by one and also made recommendations. It became obvious that many projects<br />

had similar weaknesses; some comments could be expressed more in general. Quite a few also needed to<br />

extend their partnership, and thanks to the fact that all participants had listened to all projects some projects<br />

got offers from other participants that knew organizations back home that probably would be interested to<br />

join. Contact details were exchanged.<br />

Some projects did not fit into the South Baltic Project at all, mainly because they were more local, had<br />

no cross-border value. These projects were recommended other funding possibilities to start with, and later<br />

on extend, in many cases interesting scopes, to include a wider geographical area. To make a budget is not<br />

always easy.<br />

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1.3. Individual consultations<br />

If beneficiaries felt that trainings and workshops were not enough, they were taking individual project<br />

consultations. Capacity Building pool of experts consisted of 50 professional consultants who were ready<br />

to offer their knowledge and experience to help develop project idea into a good project application. The<br />

consultations were free of charge. All beneficiaries had to do was fill an on-line application form available<br />

on website www.sbpcapatity.org and submit before the deadline. Provided that application was approved, an<br />

expert was allocated to beneficiary to guide through the process of preparing the application.<br />

If beneficiaries had some problematic question or uncertainty, before asking for full scale Rent-an-Expert<br />

service, beneficiaries were always welcome to ask Project Contact in them country for mentoring assistance.<br />

2. Analysis of barriers for Project development<br />

To achieve its objectives the CBP carried out an analysis aimed at identifying the obstacles and needs<br />

of support among the Programme’s potential beneficiaries. The analysis was based on the results of questionnaires<br />

and interviews. It aimed to shed some light on the barriers that hamper a smooth development of<br />

projects and thematic areas the beneficiaries are most interested in.<br />

The analysis was carried out in two steps. The first step was a standardized web-based or printed closedquestion<br />

questionnaire. The broad group of potential Programme beneficiaries were encouraged to fill-out<br />

the questionnaires in order to define specific reasons for a lack of their activity in the international programmes<br />

and SBP in particular. In total 220 questionnaires were analysed (22 of which 20 were New comers<br />

(NC) from Denmark, 36 (30 = NC) from Germany, 51 (46 = NC) from Lithuania, 71 (62 = NC) from Poland,<br />

38 (26 = NC) from Sweden and two unidentified both of which were NC)<br />

The second step was followed by deeper interviews with selected potential beneficiaries in each country.<br />

The interviews were conducted both through face-to-face meetings and over the phone. The analysis was<br />

made, taking into consideration all aspects of the cross border projects’ development and implementation. In<br />

total 56 interviews were conducted 10 in Denmark, 10 in Germany, 16 in Lithuania, 10 in Poland and 10 in<br />

Sweden.<br />

In the questionnaire issues related to the thematic areas as well as the greatest barriers were being investigated<br />

for potential beneficiaries especially newcomers. The general applicants including those with more<br />

experience and knowledge of the programme are also asked. The questionnaire was structured into four main<br />

parts. The first one was about the thematic areas that the potential beneficiaries are interested in. The second<br />

part examined the familiar of the SB program in the regions. The third and four parts focused on the barriers<br />

that people encounter when they apply and implement projects and what support they need.<br />

3. The obstacles for participating in the SBP<br />

It is of great importance for the Capacity Building Project to have identified the barriers for participation<br />

within the South Baltic Programme. In order for the project to help newcomers overcome their main obstacles<br />

the input from this part of the analysis has been very valuable and useful when developing the training<br />

materials.<br />

The question posed in the questionnaire: “What do you perceive as the main obstacles for participation<br />

in international projects (You may select several obstacles, please prioritize them by selecting a number from<br />

1–5, where 5 means the biggest obstacle)”<br />

The barriers for participation within the South Baltic programme differ between the countries. The below<br />

statistics will provide an overview of the most important issues in each country: Denmark, Germany, Lithuania,<br />

Poland and Sweden.<br />

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PRACTICE OF CROSS BORDER COOPERATION IN CAPACITY BUILDING PROJECT: ENSURING SUSTAINABLE DEVELOPMENT<br />

f. not in national language<br />

e. Application process complicated<br />

d. We do not know how to find partners<br />

c. financial capacity to pre-finance<br />

b. financial capacity to co-finance<br />

1<br />

2<br />

3<br />

4<br />

5<br />

a. not enough human resources<br />

0% 20% 40% 60% 80% 100%<br />

Figure 1. Denmark: Main obstacles for participation in projects identified by Danish beneficiaries<br />

Source: Analysis of Barriers for Project Development, 2011<br />

For the Danish respondents the English language (as official programme language) does not discourage<br />

potential participants from taking part of the programme to a significant extent. The main barriers rather consist<br />

of the lack of human resources, the financial capacity to pre-finance and co-finance and the difficulties<br />

of the application process.<br />

Three obstacles stood out among the Danish interviewees: Finding partners overseas, the financial issue<br />

(the uncertainty of getting money back but also the need of having a great liquidity to begin with) and the<br />

lack of time and capacity. It was also considered hard and complicated to apply for EU-funding both due to<br />

the complexity, hard conditions and lack of knowledge of the programme but also because of national laws.<br />

Accounting was also considered to be an obstacle.<br />

Most of the Danish interviewees considered it to be possible to overcome some of the barriers themselves<br />

through capacity building and by using the right people within the organization and finding the right partners<br />

to fill the gaps. Regarding the co-financing it was argued that this is mostly a problem for smaller organizations<br />

and they won’t be able to conquer this obstacle themselves.<br />

Most of the Danish Interviewees welcomed external assistance only one claimed that assistance wasn’t<br />

needed to overcome the barriers (the barriers mentioned by this person was finding partners and liquidity).<br />

The desired support was mainly guidance in general (dialogue with authorities, the JTS or help from “rentan-expert”<br />

which “sounded very good” and was a “good idea”) and help with the budget.<br />

f. Application documents not in national language<br />

e. Application process too complicated<br />

d. how to find partners<br />

c. no financial capacity to pre-finance<br />

b. financial capacity to co-finance<br />

1<br />

2<br />

3<br />

4<br />

5<br />

a. not enough human resources<br />

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100<br />

%<br />

Figure 2. Germany: Main obstacles for participation in projects identified by German beneficiaries<br />

Source: Analysis of Barriers for Project Development, 2011<br />

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In Germany three obstacles stood out as very problematic: The financial capacity is the main problem<br />

(pre-financing and co-financing being rated as the two greatest barriers to overcome). These are closely<br />

followed by the lack of human resources which more than 30 % of the respondents considered to be of very<br />

high importance. The application process and how to find partners were considered as barriers but to a significantly<br />

less extent. The smallest barrier to overcome for the German respondents was that the application<br />

documents are not translated into the national language.<br />

Two out of 10 German interviewees not commented on the main obstacles. The most obstacles were to<br />

acquire money for pre-finance, co-finance and lack of support from regional decision-makers. The barriers<br />

mentioned were: language difficulties, no transparent work of administration, dread of competition, third<br />

party founds hardly expected, finding partner, cooperation partner structure, contacts, guidelines, competences<br />

and resources in term of time and personnel. Most of the German interviewees claimed that the language<br />

obstacles could be overcome by themselves for example through dialogue. However most of them stated that<br />

they would also need assistance from regional decision-makers, partners.<br />

f. Application documents<br />

not in national language<br />

e. Application process<br />

too complicated<br />

d. how to find partners<br />

c. financial capacity to<br />

pre-finance<br />

b. financial capacity to<br />

co-finance<br />

a. not enough human<br />

resources<br />

1<br />

2<br />

3<br />

4<br />

5<br />

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%<br />

Figure 3. Lithuania: Main obstacles for participation in projects identified by Lithuanian beneficiaries<br />

Source: Analysis of Barriers for Project Development, 2011<br />

The greatest obstacles for the Lithuanian respondents were financial capacity to pre-finance and financial<br />

capacity to co-finance. The rest of the barriers mentioned were considered less important and were almost<br />

equally ranked.<br />

About one third of the interviewed did not know which the main obstacles could be or chose not to answer<br />

the question. Of those who answered the main issue was co-financing followed by workload and lack of<br />

information. Other reasons mentioned were negative institutions, lack of partners, short time to prepare, lack<br />

of experience, unclear forms and a different culture of communication.<br />

The answers to whether these barriers could be overcome by the organizations themselves were quite<br />

varying. While a few considered it to be possible by strengthening the English skills for example some said<br />

it might be possible but very difficult and others considered it to be out of their power. Regarding assistance<br />

to overcome the barriers it was agreed by all who answered that question that external support was important.<br />

None of the Lithuanian interviewees had considered applying for the SBP but later refrained from it.<br />

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f. Application documents not in national<br />

language<br />

e. Application process too complicated<br />

d. how to find partners<br />

c. financial capacity to pre-finance<br />

b. financial capacity to co-finance<br />

1<br />

2<br />

3<br />

4<br />

5<br />

a. not enough human resources<br />

0% 10<br />

%<br />

20<br />

%<br />

30<br />

%<br />

40<br />

%<br />

50<br />

%<br />

60<br />

%<br />

70<br />

%<br />

80<br />

%<br />

90<br />

%<br />

100<br />

%<br />

Figure 4. Poland: Main obstacles for participation in projects identified by Polish beneficiaries<br />

Source: Analysis of Barriers for Project Development, 2011<br />

Once again the financial aspects (pre-financing and co-financing) were identified as the biggest obstacles,<br />

but in relation to the other countries none of the barriers stood out to the same extent in Poland. All were<br />

considered to be of relatively high importance.<br />

Few of the Polish interviewees had refrained from applying for funding with in the South Baltic Programme.<br />

For those who had the main reason seemed to be lack of partners or other problems which were not<br />

related to the programme itself.<br />

They perceived the main obstacles to be staff shortages, trouble finding partners and the language barrier.<br />

It was also evident that the focus had been on other projects (mostly infrastructure) where funds were tied up<br />

which had led to a lack of funds. It was evident that the obstacles were not considered possible to overcome<br />

without external assistance, but it wasn’t clear who should be responsible, and of what. Consultancy companies,<br />

institutions and advisory bodies were suggested to mediate contacts, and give support in the creation<br />

and implementation of the project. Although most of the interviewees could not point at any specific barriers<br />

during the application process a few were mentioned; language barriers, communication barriers (no cooperation<br />

with partners from abroad) and trouble formulating the application.<br />

f. Application documents not in national<br />

language<br />

e. Application process too complicated<br />

d. how to find partners<br />

c. financial capacity to pre-finance<br />

b. financial capacity to co-finance<br />

1<br />

2<br />

3<br />

4<br />

5<br />

a. not enough human resources<br />

0% 10<br />

%<br />

20<br />

%<br />

30<br />

%<br />

40<br />

%<br />

50<br />

%<br />

60<br />

%<br />

70<br />

%<br />

80<br />

%<br />

90<br />

%<br />

100<br />

%<br />

Figure 5. Sweden: Main obstacles for participation in international projects identified by Swedish beneficiaries<br />

Source: Analysis of Barriers for Project Development, 2011<br />

Similar to the situation in Denmark the usage of English is not considered to be an important barrier and<br />

neither is finding partners. The main obstacle for the Swedish respondents is the lack of human resources.<br />

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Overall, lack of time seemed to be the key-problem. Whether it is needed to familiarize oneself with the<br />

programme, to find partners or to write an application the interviewee’s organizations simply didn’t have<br />

the time or were resistant to take the risk of investing large amounts of time into a project. Language- and<br />

cultural differences were also problems as well as difficulties in writing an application and meeting the high<br />

demands of the programme. It was believed that there is a mental barrier when it comes to international programmes<br />

(due to ignorance and lack of experience) which could be bridged by providing information and<br />

marketing the benefits of international projects and by educating potential beneficiaries in understanding the<br />

rules and regulations and adjusting an application to these. The Capacity Building initiative is much welcomed,<br />

but those familiar with the South Baltic Programme also point out that the contact points have been<br />

very supportive and helpful in the past. Most agreed that external support is needed to overcome the main<br />

barriers. Some of the interviewees were specific with what support they desired. The suggestions ranged<br />

from help to focus the project and help with writing an application to getting help with leading the project<br />

and reimbursements for translators (since they quickly eat up the budget). There was also a request to target<br />

information so that when a measure related to certain issues comes up information regarding this would be<br />

directed to those concerned, they argued that there is limited time to cover what’s happening and relevant<br />

information often drowns among the massive amounts of information they receive. However no one had a<br />

clear idea of who should provide these services and whom should be responsible. Suggestions ranged from<br />

the contact points, the JTS, and the Capacity building projects to the county councils or special consultants.<br />

Another barrier mentioned was that it is hard to find partners and once you have it’s hard to get them<br />

together to talk the project over thoroughly. Money for pre-meetings is needed.<br />

In more than one case the SBP had been considered but didn’t seem to be the most strategic choice when<br />

applying for funds. <strong>Regional</strong> funds often seemed to be a wiser choice for many reasons: No language- and<br />

cultural barriers. The international dimension sometimes demanded that the project became bigger than<br />

necessary. Others had decided not to apply in the SBP because their partners had found the programme timeconsuming<br />

and the application process difficult in the past.<br />

4. The most useful supports<br />

Out of the 220 questionnaires reviewed 199 would be more interested in applying for funds from the SBP<br />

if they got support. Below the answers are first specified by country and finally what the newcomers have<br />

identified as the most useful support. The question posed in the questionnaire: “which type of support is the<br />

most useful for your organization in order to apply to South Baltic Programme?”<br />

In Denmark the greatest needed for support seems to be during the budget preparations. Information on<br />

the application procedure is another issue where the need of assistance is evident. The third most important<br />

area for support is getting help to find relevant partners followed by “description of activities”. The two remaining<br />

issues (developing a complete application and tailoring a project idea) do not need as much support.<br />

This is particularly true for tailoring the project idea which was only identified as a barrier by approximately<br />

10 % of the Danish respondents.<br />

Nothing stood out when the Danish interviewees considered which type of support would be most useful<br />

for their organization in order to apply to the south Baltic Programme. Three people mentioned Finding<br />

Partners and two rent-an-expert. The rest of the suggestions were only mentioned by one person: Developing<br />

a project idea; formulating the project idea; Dialogue with JTS and CP’s; Time management; Matching<br />

the programme; Budget and Technical information. The support was mainly needed in the beginning while<br />

addressing the above issues, finding partners, developing the project idea etc. Few of the interviewees could<br />

consider paying for support, among those who couldn’t one stated that he would if there was a guarantee that<br />

the application would be approved. During the application process the main barrier seemed to be related to<br />

partners. Mentioned problems were; finding them in the first place, getting everyone together, the wishes and<br />

needs of many organizations, communication with partners and getting the process to flow and partners who<br />

quit the last minute. Other obstacles mentioned were formulating the application, waiting for a long time<br />

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without getting any response and not being able to do anything in the meantime. A few people didn’t have<br />

any experience and chose not to comment although one pointed out that it looked extensive and bureaucratic.<br />

Almost none of the Danish interviewees had received support previously. Those who had experienced it had<br />

done so through partners, programme administration, volunteers and internal capacities.<br />

In Germany once again budget preparations are in greatest need of support. Developing a complete<br />

application, tailoring a project idea and describing the activities are also important. The development of a<br />

complete application is higher ranked in Germany than in other countries. From the analysis we can also<br />

draw the conclusion that all areas of support are generally of high importance.<br />

The most useful support for the interviewees organizations were conditions for entrance, search for partners<br />

and help with the application process, budget planning, accounting and reporting, hence most support<br />

was needed in the beginning. Only two out of 10 interviewees would not be willing to pay for support<br />

although one of them came with the reservation of it depending on the financial situation.<br />

The mentioned bottlenecks during the application procedure were guarantee of partners and red tape<br />

(excessive regulations). Most of them had received external support previously (one mentioned that it was<br />

through external agencies, one mentioned from ViaBalticaNordica, BSR Innoreg, BalticBiogas) in the areas<br />

of funding, content and the application process. Both perceived it as a positive experience such as pleasant,<br />

good advice and very helpful. In general they felt that they had received good assistance.<br />

In Lithuania the help with the budget preparations are again the most useful support. The other predefined<br />

barriers all seem to be in need of assistance and are of almost equal importance. Generally all areas<br />

are of importance for the Lithuanian respondents.<br />

Mostly the Lithuanian interviewees desired advice and consultations in general. The areas specifically<br />

mentioned were formulating and framing the idea, financial matters, preparing proposals and drafting trainings.<br />

Help with translations was another suggestion.<br />

Most of the interviewees wished for quite extensive support throughout the application process. It is<br />

possibly because of their lack of knowledge about the programme. The people who had been specific all<br />

agreed that the support beginning was the most important reasons mentioned were that they needed help to<br />

formulate a clear idea to begin with since the rest is based on this. They also mention that having trainings in<br />

preparations of the application would be useful. However, only two have stated that they are willing to pay<br />

for such support.<br />

Only three people reported that they considered there to be bottlenecks during the application process.<br />

These mentioned the language barrier and the lack of knowledge and partners.<br />

In Poland the main field of support identified by the polish respondents is “Providing information on<br />

application procedure”. Similarly to the other countries the budget preparation is mentioned as one of the<br />

greatest barriers to overcome. But all areas pre-defined were acknowledged as important.<br />

There was a desire from the interviewees to receive consultations throughout the process of creating and<br />

implementing the project, especially in the beginning with the writing and help in finding information on<br />

the application procedure. Many also wished for help in finding partners. Although the support was much<br />

desired only two out of the ten would be willing to pay for assistance. All of the polish interviewees had<br />

experience of support from previous projects and had perceived it “as expected”.<br />

In Sweden the support in budget preparations was highly prioritized by the Swedish respondents. The<br />

second highest priority was help in finding partners and providing information on the application procedure.<br />

Developing a complete application was ranked as the biggest obstacle when taking only the highest scores<br />

into account, but when taking the second highest scores into account it loses its importance slightly.<br />

To have someone review/examine the application and make sure you have framed the project in accordance<br />

with the Programme measures and used clear wording etc. was mentioned more than once, as was<br />

budgeting. Help with the application and how to structure and facilitate results was also mentioned. Educations<br />

also came up. A project school about intercultural communication was suggested and also an inspirational<br />

day with information and education to show the benefits of cross-border cooperation. Guidance was<br />

considered necessary to overcome the mental barriers.<br />

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Most interviewees would like to receive support in the beginning and the only processes mentioned specifically<br />

were writing the application including a budget and the process from generating the idea to writing<br />

the application.<br />

The interviewees would generally be willing to pay for support if the benefits exceeded the costs, but they<br />

were clear about this matter being a question for the management to prioritize.<br />

Figure 6. Needs for support in project development indicated by newcomers<br />

Source: Analysis of Barriers for Project Development, 2011<br />

In Denmark “Providing information on application procedure” and “Developing parts of application<br />

(budget preparation)” stood out.<br />

In Germany “Tailoring project idea” had the highest score<br />

In Lithuania “Developing parts of application (budget preparation)”, “Helping to find partners” and<br />

“Tailoring project idea” had almost the same high score.<br />

In Poland “Providing information on application procedure” got a higher score than the other options.<br />

In Sweden “Developing parts of application (budget preparation)” got the highest score closely followed<br />

by “Helping to find partners” and “Developing complete application”<br />

Here are a few examples of other suggestions of support mentioned: accounting – follow-up; project<br />

management; financial support; translation into English.<br />

5. Quality analysis of CBP services<br />

Quality analysis was based on feedback and opinions received from project beneficiaries, external experts<br />

and CBP team. In order to get a broad picture of all services our project offered, 4 questionnaires were developed:<br />

1. Post-training questionnaire – distributed among national trainings participants;<br />

2. Post-workshop questionnaire – distributed among the participants of cross-border workshops;<br />

3. Rent-an-Expert evaluation questionnaire for experts and mentors;<br />

4. Rent-an-Expert evaluation questionnaire for beneficiaries – distributed among Lead Beneficiaries of<br />

projects who received expert/mentoring support.<br />

The aim of the training (a) and workshop (b) questionnaires was to determine whether these events<br />

proved useful for the beneficiaries. They focused on the concept and structure of these events, usefulness<br />

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PRACTICE OF CROSS BORDER COOPERATION IN CAPACITY BUILDING PROJECT: ENSURING SUSTAINABLE DEVELOPMENT<br />

of presented material and topics covered. Beneficiaries were also encouraged to share their suggestions for<br />

possible improvements and any other observations they might have.<br />

Rent-an-Expert (c) and Mentoring (d) questionnaires were structured into two main parts. The first one<br />

focused on the cooperation between the beneficiary and expert/mentor. The second part examined the procedures<br />

of Rent-an-Expert service and the quality of CBP support in the arrangement of experts/mentors’ help.<br />

In total 243 questionnaires were analyzed: 139 post-training questionnaires, 64 workshop questionnaires,<br />

19 questionnaires from Rent-an-Expert users and 21 questionnaires from experts and mentors. The results<br />

were similar in all countries covered by the analysis that is why no country division is used in presenting the<br />

results. However, if any serious discrepancies were revealed in any of the examined aspects, this is taken into<br />

account and presented accordingly.<br />

The CBP supported its beneficiaries through three types of activities: national trainings, cross-border<br />

workshops and Rent-an-Expert facility. All these services were designed based on the beneficiaries’ needs<br />

identified in the Analysis of Barriers.<br />

Conclusions<br />

1. The interviews mirror the questionnaires quite well when it comes to the thematic areas if the different<br />

measures. The deviations are explained by the relatively small number of people interviewed in<br />

comparison with the number of people who filled out the questionnaire.<br />

2. After analysing the interviews the conclusion follows that the answers to most of the issues touched<br />

upon in the questionnaire and during the interviews are evident for most EU-funded programmes and<br />

not only the South Baltic Programme.<br />

3. After analysing both the questionnaires and interviews it was evident that there was a contradiction<br />

regarding the English language as a barrier in the application process. While the questionnaires<br />

showed that this was not really a problem the interviewees on the other hand identified this barrier<br />

as an important one. This contradiction could be explained by the lack of language skills among<br />

the human resources. Even though there is enough staff in a company there is still a lack of human<br />

resources if they do not have the relevant skills. The lack of human resources was a far bigger issue<br />

in the questionnaire than the English language but the two might be related which would explain the<br />

deviations between questionnaire and interview results. While the questionnaire points out lack of<br />

human resources the interviewees state the English language to be a barrier as well. The reason might<br />

be that the human resources don’t have relevant skills, such as English.<br />

4. In the interviews those who couldn’t point out any specific barriers where in many cases the same<br />

people who had no experience in the application process.<br />

5. All areas of support are generally important in the South Baltic Programme. Since it is assumed there<br />

is a need for long-term support to build up capacity.<br />

References<br />

About Capacity Building project. (2010). Website: http://www.sbpcapacity.org/info/about<br />

Analysis of Barriers for Project Development. (2011). Website: http://www.sbpcapacity.org/documents /pdf/Analysis_report.pdf<br />

Capacity Newsletters Nb. 1, 2 and 3. (2010–2011). Website: http://www.sbpcapacity.org/info/temp<br />

Communication from the Commission to the European Parliament, the council, the European Economic and Social<br />

Committee and the Committee of the Regions concerning the European Union Strategy for the Baltic Sea region<br />

Action Plan. (2009). European Commission. Brussels, SEC (2009) 712/2.<br />

EU Strategy for the Baltic Sea Region. (2010). Website: http://en.southbaltic.eu/index/?id= 18997733 ec258<br />

a9fcaf239cc55d53363<br />

Galimi paramos gavėjai ir partneriai. (2010). Website: http://www.pietubaltija.lt/index.php/programa /galimi- paramos<br />

-gavejai- partneriai. html<br />

Management extra. Project management. (2007) Elsevier.<br />

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Orr, A. D. (2007). Advanced project management: a complete guide to the key processes, models and techniques. London<br />

and Philadelphia: Kogan page.<br />

Self-evaluation report of the Capacity Building Project. (2011).<br />

South Baltic Cross-border co-operation programme 2007–2013. Operational programme approved by the European<br />

Commission on 20th December. (2007). Website: http://en.southbaltic.eu/files/ ?id_plik =176<br />

South Baltic Cross-border Co-operation Programme 2007–2013, Programme Manual, 8th Call for Proposals. (2007).<br />

Website: http://en.southbaltic.eu/files/?id_plik=3079.<br />

South Baltic publications. (2011). Website: http://en.southbaltic.eu/files/?id_plik=1517<br />

Young, T. L. (2006). Successful project management. 2 edition. London and Philadelphia: Kogan page.<br />

TARPTAUTINIO BENDRADARBIAVIMO PRAKTIKA GEBĖJIMŲ<br />

UGDYMO PROJEKTO ATVEJU: ILGALAIKĖS PLĖTROS<br />

UŽTIKRINIMAS<br />

Rasa Viederytė, Giedrė Strakšienė<br />

Klaipėdos <strong>universitetas</strong> (Lietuva)<br />

Santrauka<br />

Straipsnyje analizuojama Pietų Baltijos regiono strategija Europos kontekste, apžvelgiama Pietų Baltijos<br />

programa, skirta spartinti šio regiono plėtrą, didinant jo konkurencingumą ir žmonių bei institucijų integraciją.<br />

Atsižvelgiant į Pietų Baltijos programos prioritetus, joje gali dalyvauti projektai, kuriais skatinamas ekonominis<br />

konkurencingumas: verslumo plėtra, aukštojo mokslo ir darbo rinkos integracija ir transporto prieinamumas,<br />

bei nagrinėjamos Baltijos jūros aplinkos valdymo, energijos taupymo, atsinaujinančios energetikos,<br />

gamtinio ir kultūrinio paveldo naudojimo regioninei plėtrai temos, įgyvendinamos vietos bendruomenių iniciatyvos.<br />

Siekiant ugdyti pareiškėjų gebėjimus, PB programos dalimi tapo projektas „Gebėjimų ugdymas“.<br />

Šio projekto (CAPACITY) tikslas – padėti potencialiems paramos gavėjams (ypač naujokams iš regioninių<br />

savivaldybių ir NVO) plėtoti labiau susijusias su realiu įgyvendinimu ir geriau parengtas projektų paraiškas.<br />

Straipsnio tikslas – gebėjimų ugdymo projekto pavyzdžiu akcentuoti tvarų vystymąsi tarpvalstybinio<br />

bendradarbiavimo praktikos kontekste.<br />

Tyrimo uždaviniai: teoriškai pagrįsti Pietų Baltijos programos „Gebėjimų ugdymas“ projekto koncepciją,<br />

atlikti empirinę dalyvavimo projektuose barjerų ir paramos analizę ir palyginti skirtingų šalių atsakymų<br />

rezultatus.<br />

Taikyti šie darbo metodai: mokslinės literatūros ir dokumentų analizė, klausimynas ir interviu raštu, statistinė<br />

duomenų analizė.<br />

Įgyvendinant „Gebėjimų ugdymo“ projektą buvo organizuojami mokymai pareiškėjams nacionalinėmis<br />

kalbomis, tarptautiniai mokymai, sudaryta galimybė nemokamai gauti ekspertą konsultuotis dėl projekto<br />

paraiškos rengimo. Iš viso apmokyta apie 270 asmenų visame regione, iš jų: 88 – Švedijoje, 66 – Lenkijoje,<br />

43 – Lietuvoje, 42 – Danijoje ir 28 – Vokietijoje. Tikimasi, kad įgyti pagrindiniai gebėjimai, kaip rengti projektą,<br />

leis plėtoti naujas projektų idėjas ir teikti paraiškas ateityje, paskelbus naujus kvietimus.<br />

„Gebėjimų ugdymo“ projekto partneriai, padedant Regionų kontaktiniams atstovams, savo šalyse surengė<br />

praktinius mokymus potencialiems Pietų Baltijos programos projektų pareiškėjams. Net 15 mokymo<br />

sesijų suorganizuota įvairiose Pietų Baltijos programos šalyse: 3 Lietuvoje (Kretingoje, Tauragėje ir Klaipėdoje);<br />

3 Danijoje (2 Zealand ir 1 Ronne); 3 Vokietijoje (Rostock); 4 Švedijoje (Kalmar, Blekinge, Skane<br />

ir Kronoberge). Mokymų sesijų dalyviai susirinko iš regioninių apskričių, nevyriausybinių organizacijų,<br />

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muziejų, universitetų ir kitų organizacijų. Jiems vadovavo „Capacity Building“ projekto partneriai. Mokymai<br />

skirti tarptautinių projektų plėtrai, akcentuojant pagrindines Pietų Baltijos programos idėjas. Užsiėmimų<br />

metu taikyti aktyvaus mokymosi (angl. Action Learning) metodai, t. y. dalyviai mokėsi analizuodami<br />

konkrečius studijų atvejus ir praktinius pavyzdžius, kurie leido jiems suprasti ir numatyti projekto plėtros<br />

procesą. Mokymų konsultantai/ekspertai lavino pagrindinius dalyvių gebėjimus, kaip plėtoti ir rengti projektą,<br />

pavyzdžiui, tokius kaip struktūros kūrimas, veiklos planavimas, pagrindinių žinių apie projektą teikimas<br />

ir pan. Kad mokymų metu būtų veiksmingai perteikta informacija, 2010 m. rugsėjį išleistas naujas leidinys<br />

(mokymo medžiaga), kaip plėtoti projekto idėją, parengti projekto paraiškos veiklų bei biudžetines dalis,<br />

kaip susirasti partnerių ir pan.<br />

Siekiant sukurti efektyvias priemones ir metodus, vykdytas empirinis tyrimas (interviu ir klausimynas),<br />

kurio tikslas – išsiaiškinti, kas trukdo plėtoti projektus, kokios pagalbos pageidautų pareiškėjai.<br />

Pagrindiniai projektų plėtros barjerai yra šie: nepakankamas anglų kalbos mokėjimo lygis, nepakankami<br />

organizacijų žmogiškieji ištekliai, problemos dėl avanso teikimo ir kofinansavimo, bendrosios informacijos<br />

apie Pietų Baltijos programą, partnerių stoka ir kt.<br />

Pagrindinės pageidaujamos pagalbos sritys: projekto idėjos generavimas, projekto biudžeto sudarymas,<br />

partnerių paieška, bendravimo tarp skirtingų šalių partnerių palaikymas ir puoselėjimas, informacija apie<br />

paraiškų pateikimo ir vertinimo procesus.<br />

PAGRINDINIAI ŽODŽIAI: tarptautinis bendradarbiavimas, gebėjimų ugdymo projektas, Pietų Baltijos<br />

programa.<br />

JEL kodai: O19, O22, O31, O57.<br />

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DARBUOTOJŲ DARBO MOTYVACIJOS IR PASITENKINIMO<br />

DARBU SĄSAJOS<br />

Daiva Viningienė 1<br />

Klaipėdos <strong>universitetas</strong> (Lietuva)<br />

Anotacija<br />

Straipsnyje aptariama darbuotojų motyvavimo ir pasitenkinimo darbu samprata, reikšmė, teoriniai aspektai. Straipsnyje siekiama<br />

atskleisti, kaip motyvacija ir pasitenkinimas darbu susiję. Keliama teorinė prielaida, kad darbo motyvacijos lygis ir darbuotojų<br />

pasitenkinimas savo darbu yra tiesiogiai susiję. Ši prielaida patvirtinama tyrimu. Tyrimo rezultatai rodo, kad siekiant organizacijoje<br />

sukurti vieningą motyvacijos ir pasitenkinimo darbu sistemą, reikėtų atlikti papildomus kokybinius tyrimus, kurie atskleistų, kokie<br />

motyvuojantys veiksniai didina Lietuvos organizacijų darbuotojų pasitenkinimą darbu.<br />

PAGRINDINIAI ŽODŽIAI: darbuotojai, motyvacija, pasitenkinimas darbu, sąsaja.<br />

JEL klasifikacija: M000<br />

Įvadas<br />

Lietuvos darbdaviai vis labiau kreipia dėmesį į savo darbuotojus, jų lūkesčius ir pasitenkinimą darbu. Tai<br />

svarbu siekiant užtikrinti savo įmonės produktyvumą, veiklos efektyvumą, teigiamą įtaką regiono ekonomikai,<br />

nes taip stengiamasi išlaikyti gerus specialistus, kuriamas teigiamas organizacijos klimatas. Straipsnyje<br />

atskleidžiama problema: dėl nepakankamai motyvuotų darbuotojų ir menko jų pasitenkinimo darbu didėja<br />

darbuotojų kaita organizacijose, o tai lemia vis didėjančias organizacijos išlaidas dėl naujų darbuotojų<br />

paieškos. Darbuotojai, kaip žmogiškieji ištekliai, yra vienas svarbiausių ekonominių veiksnių, turintis įtakos<br />

organizacijų veiklos rezultatams. Lietuvai įstojus į Europos Sąjungą, nemažai įvairių sričių specialistų išvyko<br />

iš Lietuvos į kitas šalis. Svarbus uždavinys ne tik įmonių, bet ir valstybės mastu, kaip išlaikyti darbingus<br />

žmones Lietuvoje ekonominiu sunkmečiu. Apie ilgalaikes plėtros perspektyvas mąstančios organizacijos<br />

stengiasi išlaikyti esamus darbuotojus ir ypatingą dėmesį skiria jų motyvacijai, nes dėl migracijos darosi vis<br />

sunkiau rasti kvalifikuotų, motyvuotų darbuotojų. Visoms įmonėms darbuotojų motyvacija yra aktuali, nes<br />

ne tik didina dirbančiųjų pasitenkinimą darbu, bet ir teikia apčiuopiamos naudos: produktyvesnis darbas,<br />

geresnis įmonės įvaizdis, patrauklios darbo vietos, noras išlaikyti darbo vietą, garantuotos pajamos, užimtumas.<br />

Visa tai užtikrina stabilų regiono ekonominį vystymąsi.<br />

Jei darbuotojas nejaučia pasitenkinimo darbu, nėra pakankamai motyvuotas, jis gali pasirinkti kitą, patrauklesnę<br />

organizaciją. Taigi darbdaviui kyla dilema, kaip nepatirti nuostolių dėl darbuotojo išėjimo, juk į jį<br />

buvo mažiau ar daugiau investuota, o dėl naujo darbuotojo paieškų vėl bus patiriamos papildomos išlaidos,<br />

radus tinkamą darbuotoją, į jį darbdavys turės vėl investuoti. Įmonių vadovai turėtų ieškoti būdų, kaip sumažinti<br />

darbuotojų kaitą įmonėje, kas leistų taupyti su darbuotojų samda susijusias išlaidas. Tačiau nepaprasta<br />

nuspręsti, kaip išlaikyti darbuotoją organizacijoje, nes atlyginimas nėra vienintelis kriterijus. Galima teigti,<br />

1<br />

Daiva Viningienė – Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra, asistentė. Mokslinės kryptys: personalo<br />

valdymas.<br />

El. paštas: v.daiva@gmail.com<br />

Tel.: +370 682 482 42<br />

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DARBUOTOJŲ DARBO MOTYVACIJOS IR PASITENKINIMO DARBU SĄSAJOS<br />

kad svarbu surasti kompleksą motyvavimo priemonių, kurios tiktų daugumai įmonės darbuotojų, kad jų kaita<br />

būtų minimali. Svarbu tinkamai įvertinti, kas gali paskatinti darbuotojus, sudominti siekti įmonės tikslų,<br />

suderinti įmonės ir darbuotojo asmeninius interesus.<br />

Šio straipsnio objektas – darbuotojų motyvacija ir pasitenkinimas darbu.<br />

Tikslas: atskleisti darbo motyvacijos ir pasitenkinimo darbu sąsajas prekybos sektoriaus organizacijose.<br />

Uždaviniai:<br />

• y išnagrinėti darbuotojų motyvacijos ir pasitenkinimo darbu sąsajų teorinius aspektus;<br />

• y nustatyti prekybos sektoriaus organizacijose darbuotojų motyvacijos ir pasitenkinimo darbu ryšį.<br />

Tyrimo metodai: lyginamoji mokslinės literatūros analizė, anketinis tyrimas, duomenų sisteminimas<br />

ir grupavimas, apibendrinimas. Tyrimo duomenims apdoroti naudotas SPSS programinis paketas. Atliekama<br />

pradinė analizė, taikoma aprašomoji statistika: a) duomenys pateikiami grafiškai; b) apskaičiuojamos<br />

pagrindinės charakteristikos, duomenų statistiniam ryšiui nustatyti taikyta koreliacinė analizė. Vidurkiams<br />

palyginti naudotas t testas ir dispersinė analizė.<br />

1. Darbuotojų motyvacijos ir pasitenkinimo darbu sąsajos teorinis aspektas<br />

Straipsnyje motyvavimas analizuojamas kaip procesas, susiejantis individo interesus ir organizacijos<br />

galimybes. Kitaip tariant, įmonė skatina individą duodama tai, ko reikia norint patenkinti jo poreikius, o<br />

darbuotojas už tą gerovę atsilygina siekdamas bendrovės tikslų. Keliama teorinė prielaida, kad motyvacijos<br />

lygis ir darbuotojų pasitenkinimas savo darbu veikia vienas kitą, t. y. yra tiesiogiai priklausomi.<br />

Kai kalbama apie motyvaciją gerai dirbti, turimi omenyje veiksniai, skatinantys darbuotis: darbo užmokestis,<br />

pagarba, karjeros didinimo galimybė, kūrybinė atmosfera, premijos ir pan. Tačiau motyvaciniai veiksniai<br />

skirtingus žmones motyvuoja nevienodai, todėl darbdaviams privalu žinoti kai kurias subtilybes. Vienas<br />

svarbiausių veiksnių, lemiančių darbo motyvaciją, yra darbo užmokestis. Darbuotojui svarbus faktinis darbo<br />

užmokesčio dydis ir tai, kad jaustųsi gavęs teisingą atlygį už darbą. Atlyginimas turi užtikrinti žmogaus saugumo<br />

ir tikrumo jausmą. Jei už darbą atsiskaitoma neteisingai arba nesąžiningai, asmuo jaučia nuoskaudą,<br />

kuri reiškiasi kaip nenoras stengtis darbe ir siekis keisti darbą.<br />

Taigi motyvacijos reikšmę rodo pasekmės, kai skatinimo sistemos nėra arba ji neveiksminga. Jei darbuotojo<br />

pastangos lieka nepastebėtos, jis jaučia nepasitenkinimą darbu, pradeda galvoti apie esamos darbo vietos<br />

keitimą. Motyvuotas darbuotojas jaučia didesnę atsakomybę įmonei ir klientams, pasitenkinimą darbu.<br />

Nemažai autorių motyvacijos sąvoką sieja su asmens poreikiais ir motyvais, nuo kurių priklauso individo<br />

veiksmai, elgesys darbe. K. Lukoševičius, B. Martinkus teigia, kad „motyvacija – tai žmogaus norai ir<br />

poreikiai“ (Lukoševičius, Martinkus, 2001, p. 101). Pasak R. C. Appleby (2003), motyvacija vadinami individo<br />

polinkiai, troškimai, paskatos ir poreikiai, kurie nukreipia, kontroliuoja arba paaiškina žmogaus elgesį.<br />

P. Zakarevičiaus teigimu, motyvavimas – tai „veiksnių, skatinančių darbuotojus geriau atlikti jiems pavestus<br />

darbus (pareigas), išaiškinimas ir poveikio priemonių, būdų, aktyvinančių veiklą šių veiksnių pagrindu, „sugalvojimas“<br />

bei panaudojimas“ (Zakarevičius, 2008, p. 79). JAV ekonomistai J. A. F. Stoner, R. E. Freeman,<br />

D. R. Gilbert (2000) motyvacijai įmonėje skiria gana svarbų vaidmenį, nes motyvacija padeda vadovams<br />

tvarkyti darbo santykius organizacijose: jei vadovai žino, kas skatina žmones dirbti, jie gali pritaikyti darbo<br />

užduotis ir atsilyginimą taip, kad priverstų juos tikėti. Nemažai autorių motyvacijos sąvoką sieja su asmens<br />

poreikiais ir motyvais, nuo kurių priklauso individo veiksmai, elgesys darbe.<br />

2000 metais atlikę tyrimą dvylikoje Lietuvos gamybos įmonių ir apklausę 559 įvairių lygių vadovus tyrimo<br />

autoriai V. R. Kulvinskienė ir A. Marčinskas daro išvadą, kad vadovų motyvavimą tirti metodologiškai<br />

sudėtinga dėl dvilypio jų vaidmens: vadovas vienu metu yra ir motyvacijos objektas, ir subjektas. Kitaip<br />

tariant, jis yra motyvuojamas, kartu turi motyvuoti ir savo pavaldinius.<br />

Vienas iš šiuolaikinių požiūrių – polinominė teorija, teigianti, kad motyvavimą sudarančių elementų<br />

reikšmės per laiką gali kisti. Teorijos autorius M. Priemoli (2003) pateikia gana paprastą darbuotojo motyvacijos<br />

pavyzdį. Teigiama, kad darbuotojo motyvaciją lemia šie veiksniai: atlyginimas (20 %) + viršininkas<br />

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(50 %) + įtaka (10 %) + darbo grafikas (10 %) + darbo atmosfera (5 %) + bendradarbiai (5 %). Jie veikia<br />

skirtingai.<br />

Taigi pasirinkto darbuotojo atveju labiausiai motyvuoja dirbti viršininkas, tada reikšmingumo požiūriu –<br />

atlyginimas, įtaka, darbo grafikas, atmosfera ir bendradarbiai. Anot M. Premoli (2003), darbuotojo motyvacija<br />

priklauso nuo gyvenimo ir karjeros fazės. Jei darbuotojas ką tik baigė universitetą ir tai jo pirmi žingsniai<br />

įmonėje, svarbiausias motyvuotojas bus viršininkas. Motyvai keičiasi: jei darbuotojas ima paskolą namui<br />

pirkti, svarbiausia tampa alga; jei turi vaikų, svarbiausiu veiksniu gali tapti darbo grafikas.<br />

Dauguma žmonių, įsisukę į gyvenimo ir pragyvenimo rutiną, nesvarsto pasitenkinimo darbu klausimo.<br />

Šiandien, ekonominiu sunkmečiu, svarbu turėti darbą ir jo neprarasti – tokios pagrindinės tendencijos visuomenėje.<br />

Jos sunkiai siejamos su pasitenkinimu darbu, veiksmingumu darbe ar darbdavio lūkesčiais.<br />

Reikėtų aptarti, kas yra pasitenkinimas darbu. Tai žmogaus emocinė reakcija į savo darbą. Kiekvienas<br />

atėjęs į darbą (Jonaitytė 2007) „atsineša“ savo vertybes. Jeigu darbe puoselėjamos tos pačios vertybės, jaučiamas<br />

pasitenkinimas. Žmonių požiūriai į tai, kas svarbu, ir į tai, kas teikia pasitenkinimą, labai skirtingi.<br />

Pasitenkinimas ar nepasitenkinimas darbu – individo nuostata į savo darbą – neabejotinai vienas dažniausiai<br />

studijuojamų organizacinės elgsenos dalykų. D. W. Organ ir T. S. Bareman teigia, kad iki 1950 metų vadybos<br />

literatūroje dažniausiai vartota moralės sąvoka iš karinės terminologijos (Taločkienė 2002). Kadangi praktikoje<br />

taikytos nuotaikos, moralinės būklės matavimo priemonės perimtos iš psichologijoje taikomos nuostatų<br />

skalių aiškinimo technikos, ilgainiui nuotaiką, moralinę būseną pakeitė nauja – nuostatos dėl darbo sąvoka.<br />

Vėliau ši sąvoka pradėta interpretuoti kaip lygis, kiek patenkinami individo poreikiai darbe. Dėl to sąvokos<br />

nuostata dėl darbo ir pasitenkinimas darbu tapo sinonimais (Taločkienė 2002).<br />

J. R. Schermerhornas, J. G. Huntas ir N. R. Osbornas (2004) pateikia kiek išsamesnį apibrėžimą: „Pasitenkinimas<br />

darbu nulemia, kokio stiprumo teigiamas arba neigiamas emocijas žmogus patiria dėl savo darbo.<br />

Tai santykinai pastovi nuostata arba emocinė reakcija į užduotis bei į fizines ir socialines darbo sąlygas“<br />

(Chomentauskienė, 2008, p. 142).<br />

Apibendrinant galima teigti, kad nuostatos yra vertinamojo pobūdžio – tai palankūs arba nepalankūs pareiškimai<br />

apie objektus, žmones ar įvykius. Nuostatos atskleidžia, ką žmogus dėl kažko jaučia. Sakydamas<br />

„man patinka mano darbas“, išreiškia nuostatą dėl savo darbo. Žmogus gali turėti tūkstančius nuostatų, tačiau<br />

šiuo atveju dėmesys sutelkiamas tik į labai ribotą skaičių su darbu susijusių nuostatų, tai: pasitenkinimas<br />

darbu, įsitraukimas į darbą ir įsipareigojimas organizacijai (Robbins Stephen, 2003).<br />

Pasitenkinimo darbu pasekmės lygiai taip pat svarbios, kaip ir veiksniai, lemiantys pasitenkinimą ar<br />

nepasitenkinimą. Viena pasekmių – pasitenkinimas darbu ir produktyvumas. Iš pirmo žvilgsnio atrodytų<br />

viskas pozityvu: darbuotojas patenkintas darbu, jam sukurtos puikios sąlygos, todėl savaime suprantama,<br />

kad produktyvumas turėtų būti užprogramuotas. Deja, atsitinka taip, kad turėdamas patogią aplinką darbui<br />

darbuotojas pradeda užsiimti asmenine veikla. Teigti, kad pasitenkinimas darbu visada lems produktyvumą,<br />

negalima. Šiuo metu manoma, kad ne pasitenkinimas lemia darbo produktyvumą, o produktyvumas – pasitenkinimą<br />

(Robbins Stephen, 2003).<br />

Ryšys tarp pasitenkinimo darbu ir savanoriškos darbuotojų kaitos nenustatytas. Viena grupė tyrinėtojų<br />

nustatė, kad 18–25 metų moterų pasitenkinimas darbu joms juos keičiant išsilaiko vienodame lygyje. Kita<br />

vertus, kuo ilgiau jos dirba viename darbe, tuo mažesnė savanoriško išėjimo iš darbo galimybė. Didesnis darbo<br />

stažas vienoje organizacijoje mažina nepasitenkinimą darbu ir tarp dirbančių vyrų. Šiuo atveju iškyla dar<br />

vienas veiksnys – įsipareigojimas organizacijai, kuris svarbus pasitenkinimo darbu ir savanoriškos darbuotojų<br />

kaitos santykyje. Kitas veiksnys – šalies ekonomika. Jei ji yra aukšto lygio ir maža bedarbystė, darbuotojų<br />

kaita didėja, nes žmonės ieško galimybių įvairiose organizacijose. Net jei darbuotojai ir patenkinti savo<br />

darbu, jie tiki pažadais, kad kitur bus geriau. Kita vertus, jei darbą sunku susirasti, kas būdinga ekonominiam<br />

sunkmečiui, nepatenkinti darbuotojai ir toliau čia dirbs. Daugelis pritaria nuomonei, kad kiekvienai organizacijai<br />

svarbu, kad darbuotojai būtų patenkinti savo darbu. Bet kai kurie kritikai tam nepritaria, jie remiasi<br />

tuo, kad kol kas įrodytas visiškai nedidelis tiesioginis teigiamas efektas (Taločkienė, 2002).<br />

Apibendrinant, reikėtų atkreipti dėmesį, kad veiksniai, darantys įtaką pasitenkinimui darbu, bei pasitenkinimo<br />

pasekmės yra labai įvairūs, kaip ir motyvacijų teorijos. Taigi visuomenę sudaro individai su labai<br />

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skirtingais poreikiais, lūkesčiais ir asmenybinėmis savybėmis. Ieškant bendrų sprendimų, kaip kurti motyvavimo<br />

sistemą konkrečioje įmonėje, pirmiausiai reikia susiformuoti šiuolaikišką ir kūrybišką, gal ne visai<br />

tradicišką poziciją, kuri galėtų būti lemiamas veiksnys, užtikrinantis įmonės sėkmę.<br />

Taigi motyvuoti žmonių elgesį, nukreipiant įmonei ar organizacijai svarbia kryptimi, yra labai svarbu. Ir<br />

nors vidiniai bei išoriniai veiksniai, lemiantys žmogaus elgesį darbe, yra sugrupuoti ir teoriškai paaiškinti,<br />

realybėje juos paaiškinti gana sunku. Beje, anksčiau analizuotos teorijos turi ir savo kultūrinį atspalvį, todėl<br />

lietuvių visuomenei tiesiogiai netaikytinos. Prieš aptariant motyvacijos ir pasitenkinimo darbu sąsajas, reikėtų<br />

trumpai apžvelgti situaciją Lietuvoje.<br />

Lietuvos įmonėse ir organizacijose vis didesnis dėmesys skiriamas darbuotojų poreikiams bei lūkesčiams,<br />

vis dažniau taikomos priemonės, kurios galėtų padidinti darbuotojų pasitenkinimą darbu. Besiformuojantys<br />

rinkos santykiai neišvengiamai turėtų keisti ir Lietuvos dirbančiųjų vertybių sistemą, vis dėlto<br />

ryški išlieka elgsena, kai nepasitikima savo jėgomis, trūksta suinteresuotumo, iniciatyvos, savikritiškumo.<br />

Aukštas nedarbo lygis ir žemas pragyvenimo lygis yra viena priežasčių, lemiančių Lietuvos darbuotojų<br />

žemą vidinę motyvaciją. Pasak N. Vasiljevienės (2007), Lietuvos kultūrai svetima sėkmės, pasitikėjimo savo<br />

jėgomis etika, čia akcentuojami suvaržymai ir nuolankumas. Nuolankumo matmenį kultūroje sustiprino fatalizmo<br />

idėjos, kurios skatina pasyvumą. Apibendrinant teorinius samprotavimus ir Lietuvoje atliktų tyrimų<br />

išvadas, galima teigti, kad visuomenėje, kuriai būdingi pasyvesni individai, negalime taikyti motyvacijos<br />

standartų, taikomų aktyviems individams.<br />

Apibendrinant galima teigti, kad skyriaus pradžioje iškelta prielaida, jog motyvacija ir pasitenkinimas<br />

darbu tiesiogiai susiję, pasitvirtino. Pasitvirtino ir tai, kad motyvavimo priemonės turi sudaryti vieningą, bet<br />

kiekvienai įmonei ar organizacijai skirtą individualią sistemą, kuri, be abejonės, priklauso nuo organizacijos<br />

vizijos, tikslų ir kultūros.<br />

2. Prekybos sektoriaus darbuotojų motyvacijos ir pasitenkinimo darbu ryšio<br />

tyrimo analizė<br />

Atliktas kiekybinis tyrimas, kreipiant dėmesį į koreliacijas, nes siekiama atskleisti ryšį tarp prekybos<br />

sektoriaus darbuotojų motyvacijos ir pasitenkinimo darbu.<br />

Tyrimui naudota P. E. Spectoro pasitenkinimo darbu skalė (angl. Job Satisfaction Survey – JSS). Metodika<br />

vertina dalykinį pasitenkinimą darbu. Lietuvišką skalės variantą, autoriui leidus, parengė P. Žakaitis ir<br />

M. Rugevičius (2004). Skalę sudaro 9 subskalės, pagal kurias įvertinamas pasitenkinimas šiais dalykiniais<br />

darbo aspektais: atlygiu, paaukštinimo galimybėmis, vadovavimu, papildomomis lengvatomis, kolegomis,<br />

pripažinimu komandoje, veiklos sąlygomis, veiklos turiniu, bendravimu.<br />

Darbo motyvacijos tyrimui pasirinktas motyvacijos darbe nustatymo testas (darbuotojų motyvacija remiantis<br />

F. Herzbergo dviejų veiksnių teorija). Kiekvienas teiginys reiškia tam tikrą motyvacijos veiksnį:<br />

finansinį, pripažinimo ir dėkingumo, atsakomybės, santykių su vadovu, karjeros, rezultatų, darbo turinio,<br />

bendradarbiavimo. Šis testas gali padėti nustatyti darbo motyvacinių veiksnių stiprumą.<br />

Formuluojamos šios tyrimo hipotezės.<br />

1 hipotezė. Kuo didesnis pasitenkinimas darbu, tuo didesnė darbo motyvacija.<br />

2 hipotezė. Didesnį darbo stažą turintys darbuotojai pasižymi didesniu pasitenkinimu darbu, o trumpiau<br />

dirbantieji – aukštesniu motyvacijos lygiu.<br />

Tyrimas buvo atliekamas 2011 m. lapkričio–gruodžio mėnesiais. Kaip respondentai pasirinkti Klaipėdos<br />

apskrities statybinių medžiagų prekybos įmonių darbuotojai: vadovai (41,9 %) ir pavaldiniai (58,1 %). Apklausti<br />

105 respondentai. Tyrime dalyvavo 54,3 % moterų ir 45,7 % vyrų. Šiame tyrime dalyvavo daugiausia<br />

31–40 metų respondentai. Jie sudarė 41,9 % apklaustųjų. 20 % dalyvaujančiųjų buvo 26–30 metų asmenys.<br />

Trečioji, didžiausia, grupė buvo vidutinio amžiaus žmonės (41–50 metų), kurie sudarė 18,1 %. Gauti duomenys<br />

rodo, kad ketvirtadalis (24,8 %) respondentų turi mažesnį nei 5 metų darbo stažą, 21,0 % apklaustųjų<br />

sudarė asmenys, kurių darbo stažas – 6–10 metų. Likusieji pasiskirstė panašiai: 19,0 % – 16–20 metų,<br />

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18,1 % – daugiau kaip 20 metų ir 17,1 % – 11–15 metų. Galima teigti, kad tyrime dalyvavo pakankamą darbo<br />

patirtį turintys asmenys.<br />

Šiame tyrime gauti rezultatai atitinka nustatytus vidinio suderinamumo rodiklius (nuo 0,60 iki 0,82).<br />

Taigi gauti rezultatai yra patikimi, nes pasitenkinimo klausimyno kronbacho alfa (Cronbach alfa) – 0,638;<br />

motyvacijos klausimyno – 0,703.<br />

1 pav. Tiriamųjų motyvacijos veiksnių išreikštumo lygio vidurkiai<br />

Šaltinis: sudaryta straipsnio autorės, remiantis tyrimo duomenimis<br />

Analizuojant motyvacijos veiksnių vidurkius didžiausios reikšmės yra ties finansiniu veiksniu – 21,13 ir<br />

darbo turinio veiksniu 20,61 balo, tai rodo, kad šie veiksniai, darbuotojų nuomone, yra svarbiausi. Mažiausiai<br />

svarbūs darbuotojams atrodo karjeros (vidurkis – 14,3 balo), pripažinimo ir dėkingumo (vidurkis – 15,11 balo).<br />

Toliau analizuojami tyrimo rezultatai, gauti iš pasitenkinimo darbu ir motyvacijos klausimyno. Baigiamojo<br />

darbo temai atskleisti išsikeltos kelios tyrimo hipotezės.<br />

1 hipotezė. Kuo didesnis pasitenkinimas darbu, tuo didesnė darbo motyvacija. Šiai hipotezei tikrinti<br />

panaudotas Pirsono koreliacijos koeficientas, kuris rodo, ar yra ryšys tarp dviejų požymių. Koreliacijos koeficientas<br />

r įgyja reikšmes nuo -1 iki 1: kuo arčiau 1, tuo ryšys stipresnis. Neigiamas r rodo atvirkštinį ryšį,<br />

teigiamas – tiesioginį. Rezultatų reikšmingumo lygmuo žymimas p, jeigu p


Daiva Viningienė<br />

DARBUOTOJŲ DARBO MOTYVACIJOS IR PASITENKINIMO DARBU SĄSAJOS<br />

Ryšys tarp rezultatų ir finansinio motyvo, pripažinimo, atsakomybės, santykių su vadovu, karjeros motyvų<br />

nėra reikšmingas, nes p (reikšmingumas) yra didesnis nei 0,05.<br />

Reikšmingi ryšiai tarp darbo turinio ir santykių su vadovu (r = -0,444, p = 0,000) bei rezultatų (r = -0,262,<br />

p = 0,007) yra atvirkštiniai. Tiriamiesiems, kurie akcentavo, kad jiems svarbus darbo turinys, santykių su<br />

vadovu ir rezultatų motyvas yra mažiau svarbus.<br />

Tyrimo rezultatai atskleidė reikšmingą atvirkštinį ryšį tarp bendradarbiavimo ir finansinės (r = -0,424,<br />

p = 0,000) bei karjeros (r = -0,527, p = 0,000) motyvacijos. Kuo svarbesnis bendradarbiavimas, tuo mažiau<br />

svarbūs finansinis ir karjeros motyvai. Pripažįstantieji bendradarbiavimą (darbą komandoje, su kolegomis)<br />

nesureikšmina materialinio motyvo ir galimybės siekti karjeros.<br />

Ryšys tarp pasitenkinimo darbu ir finansinės, karjeros bei darbo turinio motyvacijos yra tiesioginis – kuo<br />

didesnis pasitenkinimas darbu, tuo svarbesnis finansinis, rezultatų ir darbo turinio motyvas. Gauti tyrimo<br />

duomenys neleidžia šių rodiklių interpretuoti kaip statistiškai reikšmingų (p


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1 lentelė. Darbo stažo ir pasitenkinimo darbu bei motyvacijos koreliacinė analizė<br />

Veiksniai<br />

Finansinis<br />

Pripažinimo ir dėkingumo<br />

Atsakomybės<br />

Santykių su vadovu<br />

Karjeros<br />

Rezultatų<br />

Darbo turinio<br />

Bendradarbiavimo<br />

Pasitenkinimas<br />

Koreliacijos koeficientas r<br />

Darbo stažas<br />

Rezultatų reikšmingumo lygmuo p<br />

r -0,019<br />

p 0,851<br />

r 0,101<br />

p 0,306<br />

r -0,002<br />

p 0,986<br />

r 0,051<br />

p 0,603<br />

r -0,360<br />

p 0,000<br />

r 0,087<br />

p 0,375<br />

r 0,029<br />

p 0,766<br />

r 0,173<br />

p 0,078<br />

r 0,207<br />

p 0,034<br />

Šaltinis: sudaryta straipsnio autorės, remiantis tyrimo duomenimis<br />

Tyrimo duomenų koreliacinė analizė išryškino du svarbiausius veiksnius, kurie reikšmingai susiję su<br />

darbo stažu. Tai karjera ir pasitenkinimas.<br />

Gauti duomenys rodo atvirkštinį ryšį tarp karjeros ir darbo stažo: kuo didesnis darbo stažas, tuo mažiau<br />

svarbi karjera (r = -0,360, p = 0,000).<br />

Tuo tarpu pasitenkinimo ir darbo stažo ryšys yra tiesioginis: kuo didesnis darbo stažas, tuo labiau asmuo<br />

patenkintas darbo vieta, darbu (r = 0,207, p = 0,034). Galima teigti, kad ilgiau dirbantys asmenys jaučia didesnį<br />

pasitenkinimą darbu, nei asmenys, turintys mažesnį darbo stažą.<br />

Antroji hipotezė (didesnį darbo stažą turintys darbuotojai labiau patenkinti darbu, o trumpiau dirbantieji<br />

– labiau motyvuoti) pasitvirtino iš dalies. Koreliacinė analizė atskleidė, kad darbo stažo ir pasitenkinimo<br />

darbu ryšys yra tiesioginis ir statistiškai reikšmingas. Tuo tarpu daugelio motyvacijos veiksnių ir darbo stažo<br />

ryšys nereikšmingas (išskyrus karjeros veiksnį).<br />

Apibendrinant tyrimo rezultatus, atkreiptinas dėmesys į tai, kad tiriama konkreti žmonių grupė, užsiimanti<br />

statybinių medžiagų realizavimu, čia priimti standartai pasiteisina ne visada. Beje, įvertinant situaciją<br />

reikia atkreipti dėmesį ir į tai, kokioje politinėje ir ekonominėje atmosferoje respondentai pildė anketas.<br />

Galbūt tiriamųjų atsakymus lėmė ir neigiamas požiūris į sunkmetį, kylantis nerimas dėl išlikimo, apatija.<br />

Atliekant tyrimus pasitaiko atvejų, kad respondentai savo motyvus kartais nutyli, anketas pildo neatidžiai ar<br />

nenuoširdžiai. Tai galima interpretuoti įvairiai, tačiau ryšys tarp pasitenkinimo darbu ir finansinės, karjeros<br />

bei darbo turinio motyvacijos yra tiesioginis: kuo didesnis pasitenkinimas darbu, tuo svarbesnis finansinis,<br />

rezultatų ir darbo turinio motyvas. Pasitenkinimas darbu šiuo atveju gali būti lyg kūrybinio potencialo paskata,<br />

leidžianti siekti didesnio atlygio, demonstruoti savo galimybes, generuoti naujas idėjas, tikintis teisingo<br />

atlygio už darbą, įvertinimo ir darbo turinio kaitos. Tačiau gauti tyrimo duomenys neleidžia šių rodiklių<br />

interpretuoti kaip statistiškai reikšmingų.<br />

Tie respondentai, kuriems svarbus bendradarbiavimas, kur kas mažiau sureikšmina materialinį motyvą<br />

arba karjeros siekimą. Bendradarbiauti linkę žmonės tenkina partnerystės ir bendravimo poreikį, tai svarbu<br />

kiekvienam individui. Draugiški ir palaikantys kolegos skatina pasitenkinimą darbu – bendrai sukurtu rezultatu<br />

ir produktu. Be abejonės, verta atkreipti dėmesį, kad bendradarbiavimas svarbus visuomeniškiems<br />

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DARBUOTOJŲ DARBO MOTYVACIJOS IR PASITENKINIMO DARBU SĄSAJOS<br />

žmonėms, kur kas mažiau – individualistams, kurie puikiai jaučiasi dirbdami vieni. Vadovas turėtų pasirinkti<br />

tokį darbo stilių, kad būtų sukurta tinkama atmosfera ir tiems, kurie yra linkę bendradarbiauti, ir tiems, kurie<br />

turi kitų motyvų.<br />

Ne visus tyrimo rezultatus įmanoma interpretuoti tik teoriškai, svarbu įvertinti vidinius ir išorinius veiksnius,<br />

tiriamosios grupės poreikius politiniame-ekonominiame šalies fone bei psichologinį žmonių nusiteikimą.<br />

Ar galima būtų teigti, kad vadovaujantieji darbuotojai pasižymi aukštesniu motyvacijos ir pasitenkinimo<br />

darbu lygiu, eiliniai darbuotojai – žemesniu? Tyrimo rezultatai, gauti tiriant finansinius, pripažinimo, atsakomybės,<br />

dėkingumo, santykių su vadovu, karjeros veiksnius, reikšmingo skirtumo tarp vadovaujančiųjų<br />

asmenų ir pavaldinių neatskleidė. Tačiau statistiškai reikšmingai skiriasi vadovaujančių asmenų ir pavaldinių<br />

rezultatų veiksnio vertinimas.<br />

Hipotezė, teigianti, kad didesnį darbo stažą turintys darbuotojai labiau patenkinti darbu, o trumpiau dirbantieji<br />

– labiau motyvuoti, pasitvirtino iš dalies. Tai iliustruoja tyrimo rezultatai: ilgiau dirbantys asmenys<br />

jaučia didesnį pasitenkinimą darbu, nei asmenys, turintys mažesnį darbo stažą. Mažesnį stažą dažniausiai<br />

turi jauni žmonės, neseniai baigę mokymo įstaigą, pradėję savarankišką gyvenimą, turintys sėkmingo (finansinė<br />

nepriklausomybė) gyvenimo planą, kuriam įgyvendinti reikia, geriausiu atveju, teisingo darbo užmokesčio,<br />

kuris, be abejonės, siejamas su pripažinimu, įvertinimu ir karjera. Didesnį darbo stažą turintiesiems<br />

tai gali būti jau praėjęs etapas: sukurta buitis, užauginti vaikai ir pan. Saviraiškai ir savirealizacijai belikęs<br />

darbas, kuriame žmogus randa bendraminčių, pramogą, kūrybinio potencialo įgyvendinimo sąlygas, kelia<br />

didžiulį pasitenkinimą. Tačiau gali būti ir atvirkščiai: jeigu žmogus dirba iš įpročio, nes nieko kito, mano,<br />

nemoka daryti, jeigu praeityje savęs nerealizavo, t. y. nebuvo įvertintas ar pripažintas, pasitenkinimo darbu<br />

nejaus. Tyrimo rezultatai, leidžiantys daryti išvadą, kad kuo didesnis darbo stažas, tuo mažiau svarbi karjera,<br />

gana įtikinami.<br />

Išvados<br />

Teorinė prielaida, kad darbo motyvacijos lygis ir darbuotojų pasitenkinimas savo darbu veikia vienas<br />

kitą, t. y. tiesiogiai priklausomi, pasitvirtino. Darbuotojų motyvavimo sistemos kūrimas konkrečioje įmonėje<br />

ar organizacijoje turi remtis konkrečiais darbuotojų tyrimais, įmonės ar organizacijos tikslais, kultūra ir<br />

galimybėmis.<br />

Atliktas motyvavimo ir pasitenkinimo darbu kiekybinis tyrimas, kuriam pasirinkti Žemaitijos regiono<br />

statybinių medžiagų parduotuvių darbuotojai (vadovai ir pavaldiniai), iš dalies patvirtina arba paneigia darbe<br />

iškeltas hipotezes. Vieningos motyvacijos ir pasitenkinimo darbu sistemos kūrimas turi būti ne tik savalaikis,<br />

bet ir labai dinamiškas, šiuolaikiškas. Motyvavimo priemonių taikymas organizacijoje yra ribotas ir darbuotojai<br />

dėl to yra mažiau patenkinti savo darbu, tai sietina su pakankamu / nepakankamu darbuotojų motyvavimu.<br />

Pasitenkinimas darbu lemia ne tik aukštesnę darbo kokybę, bet ir organizacijos darbuotojų lojalumą.<br />

Tuo tarpu žemas pasitenkinimo lygis rodo, kad organizacijoje yra tam tikrų personalo problemų.<br />

Prekybos sektoriuje atliktas tyrimas atskleidė ryšį tarp pasitenkinimo darbu ir motyvacijos. Tyrimo duomenys<br />

rodo, kad tarp pasitenkinimo darbu ir motyvacijos veiksnių yra koreliacija, bet ji nėra statistiškai<br />

reikšminga.<br />

Palyginus darbo motyvacijos ir pasitenkinimo darbu lygį, atsižvelgiant į statusą, darbo stažą ir išsilavinimą,<br />

paaiškėjo, kad tiriamoje grupėje tai nėra pagrindiniai veiksniai. Reikšmingas skirtumas tarp vadovų ir<br />

pavaldinių atskleistas vertinant rezultatų veiksnį: vadovaujantiesiems asmenims rezultatai yra svarbesni nei<br />

pavaldiniams. Hipotezė, kad didesnį darbo stažą turintys darbuotojai pasižymi didesniu pasitenkinimu darbu,<br />

o trumpiau dirbantieji – aukštesniu motyvacijos lygiu, pasitvirtino iš dalies. Koreliacinė analizė atskleidė<br />

tiesioginį reikšmingą ryšį tarp darbo stažo ir pasitenkinimo darbu: didesnį darbo stažą turintys darbuotojai<br />

jaučia didesnį pasitenkinimą darbu.<br />

Taigi, nors kiekvieno asmens atliekamos veiklos motyvacija yra asmeniška ir unikali, vis dėlto yra tam<br />

tikrų dėsningumų, kurie leidžia išskirti motyvų grupes ir kurti darbuotojų motyvavimo sistemas. Šios sistemos<br />

leidžia įmonei išlaikyti darbuotojus ir skatina juos efektyviai dirbti. Įmonės vadovų dėmesys ir išlaidos,<br />

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skirtos darbuotojų motyvacijai didinti, visada atsiperka, o darbuotojai skleidžia teigiamą informaciją apie<br />

įmonę ir išlieka lojalūs savo organizacijai. Siekiant sukurti efektyvią motyvacijos ir pasitenkinimo darbu<br />

sistemą tirtose organizacijose, rekomenduojama atlikti papildomų kokybinių tyrimų, kurie atskleistų konkrečius<br />

veiksnius, motyvuojančius ir keliančius pasitenkinimą darbu Žemaitijos regiono statybinių medžiagų<br />

pardavėjams.<br />

Literatūra<br />

Appleby, R. C. (2003). Šiuolaikinis verslo administravimas. Vilnius: Charibdė.<br />

Chomentauskienė, R. (2008). Žmonės – organizacijos turtas. Prieiga internetu: http://www.psichologijatau.lt<br />

Grauslytė, D. (2008). Darbuotojų motyvacijos modelis. Prieiga internetu: http://gyvenimas.delfi.lt.<br />

Jonaitytė, A. (2007). Į darbą kaip į šventę. Pasitenkinimas darbu. Prieiga internetu: www.infoverslas.lt<br />

Jonušienė, D. (2008). Nuo ko priklauso pasitenkinimas darbu. Prieiga internetu: www.lrytas.lt<br />

Kulvinskienė, V. R., Marčinskas, A. (2002). Gamybos vadovų motyvacinės orientacijos. Inžinerinė ekonomika,<br />

Nr. 4(30). Kaunas: Technologija.<br />

Lukaševičius, K., Martinkus, B. (2001). Verslo vadyba. Kaunas. Kauno technologijos <strong>universitetas</strong>.<br />

Marcinkevičiūtė, L. (2008). Darbuotojų motyvavimo modeliai. Tiltai, Nr. 1 (34), p. 11–18. Klaipėda: KU.<br />

Premoli, M. (2003). Motivation: The Polynomial Theory. Star Tribune Sales and Marketing Published. Prieiga internetu:<br />

http://www.e-syma.com<br />

Robbins, S. P. (2003). Organizacinės elgsenos pagrindai. Kaunas: poligrafija ir informatika.<br />

Stoner, J. A. F., Freeman, R. E., Gilbert, D. R. (2000). Vadyba. Kaunas: poligrafija ir informatika.<br />

Taločkienė, V. (2002). Pasitenkinimo darbu veiksniai. Prieiga internetu: http://www.verslobanga.lt/lt/patark.<br />

full/3d889566595eb<br />

Vasiljevienė, N. (2006). The new managerial technologies and processes of ethics institutionalisation. Tiltai, Nr. 34,<br />

p. 101–109. Klaipėda: KU.<br />

Zakarevičius, P. (2008). Modernios organizacijų valdymo teorijos. Kaunas: poligrafija ir informatika.<br />

Žilinskas, V. J., Zakarienė, J. (2007). Darbuotojų skatinimas – aktuali mokslo ir praktikos problema. Tiltai, Nr. 3 (40),<br />

p. 25–34. Klaipėda: KU.<br />

employees relationship between work motivation<br />

and job satisfaction<br />

Daiva Viningienė<br />

Klaipėda University (Lithuania)<br />

Summary<br />

The task set was to research and find out information about work motivation and job satisfaction relationships.<br />

Achievement of the objectives was formulated as follows: to examine workers’ motivation and<br />

job satisfaction of theoretical aspects of a motivation and job satisfaction in selected organizations, to establish<br />

a link between them, compared to male and females groups based on motivation and job satisfaction<br />

levels and a comparison of work motivation and job satisfaction levels, depending on service status, seniority<br />

and education. Themes and challenges in the disclosure have set itself five hypotheses: the higher job satisfaction<br />

rates, the greater the motivation to work, the rank and file workers – lower; greater length of service<br />

personnel with a higher job satisfaction, and shorter working – a higher motivation level.<br />

PE Spector used in the study of job satisfaction scale, motivation at work test and demographic questionnaire.<br />

The choice of building materials stores in the region of Klaipėda: personnel, managers and subordinates.<br />

Interviewed total of 105, out of which 57 were female and 48 male, ages between 31–40 years<br />

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DARBUOTOJŲ DARBO MOTYVACIJOS IR PASITENKINIMO DARBU SĄSAJOS<br />

old, 24.8 % of respondents had up to 5 years work experience, 21.0 % of the respondents were people who<br />

had 6–10 years work experience. Most of the interviewed were people with higher education. The larger<br />

percentage were subordinate workers (58.1 %), the remaining (41.9 %) were higher position workers such<br />

as managers directors.<br />

During this task an analysis of employees motivation, the significance of the organization, disclosed the<br />

essential aspects of the theory of motivation, the diversity of measures of reasoning, an introduction to the<br />

concept of job satisfaction, job satisfaction analysis of determinants and consequences. After the motivation<br />

and job satisfaction survey, the following were revealed concerning the motivation and job satisfaction and<br />

access to defy or partially confirmed the hypothesis raised by the work is as follows: a comparison of work<br />

motivation and job satisfaction levels, depending on the status, work experience, showed that the group is<br />

not the major factors of job motivation and job satisfaction.<br />

KEY WORDS: job motivation, job satisfaction, employees.<br />

JEL codes: M000<br />

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PLACE MARKETING StraTEGY OF LATGALE<br />

REGION DEVELOPMENT<br />

Jekaterina Vozņuka 1<br />

Baltic International academy (Latvia)<br />

Abstract<br />

In this paper the author has developed place marketing strategy model for Latgale region that could be used as the base for working<br />

out programs of social and economic development. The author defines essence and specific of the marketing places conception, analyses<br />

Latgale region as marketing object based on segmentation and research of target markets. Interrogatory methods were used to<br />

investigate target audience of the region. The results of analysis of Latgale region and the results of the research of its target markets<br />

became empirical base for Latgale region place marketing strategy model. The developed place marketing strategy for Latgale region<br />

is based on regular and systematic investigation of the condition of the territory and its development tendencies in order to take<br />

rational decisions and to choose the priority development directions in the conditions of limited resources in accordance with real or<br />

potential demand of the target markets and to allocate the existing resources for its satisfaction.<br />

KEW WORDS: development, target market, positioning, place marketing.<br />

JEL codes: R190, R580, M310<br />

Introduction<br />

Today the non-homogenous regional development is one of the most significant problems in many<br />

countries. In the conditions of economic crisis the situation in low-developed regions becomes even more<br />

complicated. The growing competition, the increase of social problems, the deficit of financial support and<br />

disbalance of budget enhance the problem. In these conditions the change of approaches and paradigms is<br />

essential both in economics and management as the perception of humans, their behavior and motives have<br />

changed. The understanding of the aforementioned situation enables to find new resources and opportunities.<br />

Economic crisis makes corrections in development programs and scenarios, and only appropriate strategies,<br />

adjusted to current situation, will matter.<br />

To stimulate regional development and to remedy crisis situation, it is possible to use marketing approach,<br />

considering the advantages of territory as a project that certain target audiences are interested in.<br />

Place marketing is a little developed economic tool in Latvia and a new direction of Latvian economic<br />

science. The problem of the use of place marketing in Latvia is topical due to several reasons. First of all,<br />

globalization and capital integration process is developing; secondly, the competition between different territories<br />

for resources and buyers increases; thirdly, the EU regulations stimulate free circulation of capital,<br />

goods and people and, therefore, it becomes significant to pay more attention to place marketing sphere;<br />

fourthly, there are internal problems in the country, including the above mentioned non-homogenous development<br />

of Latvian regions as well as low loyalty of population to the regions, a high level of migration etc.;<br />

fifthly, a complicated economic situation in the country requires the search of new development approaches.<br />

1<br />

Jekaterina Voznuka – Baltic International academy, docent, doctoral degree in Economics (Dr. oec.), marketing consultant. Scientific<br />

interest: marketing strategy.<br />

E-mail: katja.bki@inbox.lv<br />

Tel.: +371 267 722 41<br />

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PLACE MARKETING SRTATEGY OF LATGALE REGION DEVELOPMENT<br />

The level of regional economic development is characterized by the following indicators: gross domestic<br />

product, the number of economically active companies, the amount of non-financial investments, population<br />

and the rate of unemployment. According to the most of these indicators, Latgale region has the lowest position<br />

amongst the other regions of Latvia, despite the fact that the guidelines of regional development of Latvia<br />

were approved and the conception of regional development policy was adopted more than ten years ago.<br />

The object of the research is Latgale region of Latvia.<br />

The purpose of the article is to research the opportunities of the use of place marketing in Latgale region<br />

development. In order to achieve this purpose, the following tasks have been set up:<br />

1. To analyze the opportunities of the use of place marketing in the development of territories by<br />

generalizing and comparing modern place marketing conceptions and developing a precise overall<br />

marketing technology for use in territory development programs;<br />

2. To research Latgale region as a marketing object and to analyze the target markets of the region and<br />

their needs;<br />

3. To analyze the real and potential product of Latgale region from the standpoint of households, business<br />

environment representatives and visitors;<br />

4. To develop place marketing strategy model for Latgale region, aimed at the stimulation of its social<br />

and economic development, by generalizing and systemizing theoretical and practical information,<br />

based on the results of the conducted researches.<br />

In the research conventional theoretical and empirical qualitative and quantitative methods have been used,<br />

including informative analysis and generalization of monographs and other sources; comparative analysis and synthesis<br />

method; processing of statistical data, using comparison analysis; researches, based on secondary information;<br />

interrogation by using questionnaires and focus groups, based on descriptive and analytical statistical method.<br />

1. Place Marketing Conception<br />

In the conditions of limited resources one of the main territory management tools is the improving of<br />

the quality of the existing resources ad the creation and attraction of new resources. The enhancement of the<br />

level of territory development can be achieved, using marketing approach.<br />

The novelty of place marketing conception is related to the fact that the territory is considered not as an<br />

administrative unit, but also as an economic subject and object that satisfies the needs of external and internal<br />

audience in order to increase its wealth.<br />

Based on the research and generalization of place marketing conception (Ashworth, Voogd, 2007; Kotler,<br />

2004; Olins, 2003) and definitions, the author suggests the following interpretation: place marketing is a<br />

target-oriented action that includes market research, product planning, creation, management and promotion<br />

in the market in order to satisfy the needs of interested target audiences and to achieve the objectives of the<br />

territory, related to its economic and social development (Вознюк, 2008: 283).<br />

The target markets of place marketing cover a very wide scope of audiences, as different features of territory<br />

and the objects of different spheres can draw one’s attention depending on the objectives (Kotler, 1993: 22–33).<br />

From the author’s point of view, first of all target markets should be distinguished depending on their objective<br />

related to the territory; in order to facilitate segmentation process, the author suggests to consider the target markets,<br />

taking into account their “location” – in the territory our out of the territory. Therefore the target markets<br />

can be classified to internal and external markets, as shown in the scheme, developed by the author (Figure 1).<br />

Inside of each target market several segments can be distinguished, that could be considered as actually<br />

or potentially attractive for the territory, and visa versa – the segments that consider the territory as attractive<br />

for their specific objectives. At the same time one should recognize that the advantages of one of the same<br />

territory cannot be interesting for all markets. The so-called non-differenced marketing strategy is not available<br />

for small territories with limited resources and weakly exposed potential, low competitiveness and<br />

economic development.<br />

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Target markets of the territory<br />

External markets<br />

Internal markets<br />

Investors<br />

The companies<br />

outside the territory<br />

(within the borders<br />

of the internal<br />

market of another<br />

territory,<br />

international<br />

markets)<br />

Visitors (tourists,<br />

job seekers, business<br />

trips; trips, aimed at<br />

the investigation of<br />

opportunities of the<br />

territory etc.<br />

Companies<br />

(production,<br />

IT, trade,<br />

services and<br />

other<br />

branches)<br />

Residents<br />

(workers of<br />

different<br />

qualifications,<br />

students,<br />

pensioners,<br />

businessmen<br />

etc.).<br />

Figure 1. Target Markets in Place Marketing<br />

Source: Praude, Vozņuka, 2008: 105<br />

The author suggests using the marketing complex approach “4P” (Product, Price, Place, Promotion) in<br />

place marketing, taking into account the particularities and specifics of territory.<br />

Product is the variety of resources and products of the territory, their amount and quality the target markets<br />

are interested in. As an example, geographic location, nature objects, infrastructure, living standards,<br />

business activity and many other advantages that can stimulate the interested groups to use the territory for<br />

their objectives can be mentioned.<br />

The determination of product price depends on the particularities of the consumers of this territory. For<br />

households these are life values, the level of income and social benefits as well as the value of specific products.<br />

For tourists service prices as well as the presence and availability of cultural and historical monuments<br />

will matter. Potential investors will consider the attractiveness of the value of the available resources, tax<br />

rates, the features of local legislation and regulations that impose limitations or stimulate investments etc.<br />

Product place is the concentration and availability of material resources, intellectual and technological<br />

potential for interested groups and their locations. It should be taken into account that it is impossible to<br />

move the product (territory advantage) and to offer it to potential consumers within the same territory. A reverse<br />

process takes place, i.e., the consumers should move around in order to get the product of the territory.<br />

An exception is the activities of territory in export market, however, even in this case the location of territory<br />

is of great importance as the distance from it and the expansion of the covered markets influence the price of<br />

the product, therefore the territory can reduce the competitiveness of its product.<br />

Product promotion is a complex approach of marketing communications that includes the creation of<br />

information and distribution channel, its content, form, bearer, amount and implementation time.<br />

The working out and planning of place marketing strategy, aimed at region development, is based on<br />

extended researches in different fields. The directions of the researches (Figure 2) determine marketing<br />

planning stages.<br />

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Planning stages<br />

Territory analysis<br />

The research of competitive<br />

environment<br />

Determination of target market,<br />

segmentation and analysis<br />

The determination of territory products<br />

Territory positioning<br />

The development of place marketing strategies and programs<br />

The development of observation and control mechanisms<br />

Figure 2. Place Marketing Conception Development Stages<br />

Source: the scheme is developed by the author<br />

Compared to strategic planning, that is widely used in the working out of territory development strategies<br />

and in regional policy, the place marketing conception is more oriented in market demand, adjusted to market<br />

conditions and, therefore, in author’s opinion, can provide more efficient results.<br />

2. The Analysis of Latgale Region as Place marketing Object and its Target Markets<br />

In the analysis of Latgale region as place marketing object the main attention was paid to the segmentation<br />

of target markets of the region and the analysis of real and potential product of Latgale region from the<br />

standpoint of households, business environment representatives and visitors.<br />

In the process of development of place marketing strategy for households’ target market, first of all, one<br />

should determine the possible product of the territory, i.e., the advantages and disadvantages that can satisfy<br />

the needs of the households for the place of residence, or, on the contrary, create negative attitude and stimulate<br />

them to change their place of residence.<br />

In order to research the households’ attitude and their satisfaction with their place of residence, interrogations<br />

have been made in focus groups and using questionnaires (quota selection method, the selection<br />

scope – 400 respondents).<br />

The analysis of the results has showed that the contentment with the place of residence is determined by<br />

many factors. The following factors are the most important ones:<br />

• y The existence of working places;<br />

• y The availability and quality of medical services;<br />

• y Ecologically sound environment;<br />

• y Good condition of roads and the availability of urban amenities;<br />

• y Security and low crime level.<br />

At the same time, along with social and economic indicators satisfaction with the place of residence is<br />

also influenced by the features that mostly relate to human communication environment, affinity, nationality<br />

and mother tongue.<br />

The correspondence of all factors to Latgale region has been evaluated. The results show that the total<br />

level of evaluation of the factors that determine satisfaction with the place of residence in Latgale is lower<br />

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compared to the households’ demands. Such factors as “the existence of working places” and “good condition<br />

of roads and the availability of urban amenities” do not correspond to the situation in the region at all –<br />

these are on the last positions; amongst the most demanded factors only “ecologically sound environment”<br />

has been treated as the feature that corresponds to Latgale district. The availability and quality of telecommunications,<br />

bank services and consulting as well as the existence of preschools are the closest ones to the<br />

households’ requirements in terms of situation evaluation; however, it should be noted that these features<br />

have a moderate influence on the satisfaction of people with their place of residence.<br />

Despite the fact that the largest part of population associate Latgale with their home and Motherland, the<br />

level of loyalty can hardly be considered as high, as a total of approximate 35% of respondents consider the<br />

opportunity to leave Latgale.<br />

Based on the analysis of the factors that determine satisfaction with the place of residence and the features<br />

of Latgale region in respondents’ opinion, the author concludes: Latgale as a place of residence is<br />

evaluated negatively as the most significant factors that determine the satisfaction of people with their place<br />

of residence in respondents’ valuations are amongst the deficiencies of the region.<br />

No doubt, in case the territory does not have any other real advantages the strategy of region positioning<br />

as a place of residence can be based on the features of secondary importance (for example, quality of telecommunications<br />

and bank services), creating the demand for these features, emphasizing their importance<br />

and necessity. This technology is based on reorientation of public opinion and attention to other less important<br />

aspects in order to switch attention from problematic branches and to gain time for liquidation of negative<br />

features. It is not expedient to assume the probability of sustainable success without changes in living<br />

conditions of Latgale region, implementing the strategy, based on the features of secondary importance, as<br />

well as to hope for endless loyalty of population.<br />

The mentioned problematic issues stimulate the development of negative image of Latgale region, as<br />

perceived by the population, and require a prompt solution, as all these directions have a great importance in<br />

the planning of region development strategy.<br />

The behavior and activities of local and foreign businessmen, export and investors’ target markets are<br />

interconnected; therefore the author analyzed these markets jointly.<br />

Business activity is the main condition of the increase of economic development of the region. The general<br />

economic situation in Latgale is described with the same tendency as is in the country overall, both in<br />

terms of economic growth and crisis. However, economic situation in Latgale is worse than in Latvia overall.<br />

Today the local businessmen perceive ambiguously not only business development, but also existence in<br />

Latgale. Unfavorable forecasts, the general reduction of economic activity as well as the drop in purchase<br />

power of the households enhance the negative attitude of businessmen and their willing to search for the<br />

solution of this unfavorable situation.<br />

As a rule, amongst the most important factors for local and foreign businessmen, export and investors’<br />

target markets the following factors can be distinguished: the conditions of business startup and favorable business<br />

environment and tax system; the situation in labor market and the availability of labor force; the level of development<br />

of infrastructure and bank sector and the availability of finance; competitiveness policy and the efficiency<br />

of normative acts and courts country; the policy of development of small and middle enterprises (SME) and public<br />

organizations, acting in the interests of businessmen and in order to provide support for business development.<br />

Most of the mentioned factors are not exposed in territory level and are related to the overall territory of<br />

the country, therefore they cannot objectively distinguish Latgale region in any terms (positive or negative)<br />

amongst the other regions of Latvia and they should not be considered as the factors, determining business<br />

development in Latgale. However, there are also other objective factors that can influence the competitiveness<br />

of Latgale region as a place for business location amongst the other regions of the country. According<br />

to the results of the analysis there are the following advantages for business environment in Latgale region:<br />

• y Business development traditions: experience and the availability of qualified labor in different branches<br />

of national economy;<br />

• y Geographic location.<br />

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The territory can assign to business development traditions leading role in the determination of territory<br />

product, as the development of certain branches in the region does not only influence the direction of business<br />

image development, but also points to the experience and the existence of qualified labor in national<br />

economy branches. Amongst the major branches wood processing, metal processing and food processing<br />

industry as well as furniture production, transportations and transit can be mentioned.<br />

Geographic location of Latgale region is an objective advantage that can be used for many different business<br />

activities (export stimulation, the foundation of co-products and additional products manufacture and<br />

investments in these companies etc.). At the same time transportations and transit should be considered as<br />

one of the most important factors in the determination of the supply of place marketing product of the region.<br />

Amongst the other regions of Latvia, Latgale has all rights to be considered as the most promising region<br />

in terms of tourism development. The region offers various recreation options, especially active recreation<br />

outdoors and rural tourism.<br />

The natural conditions and historical traditions of Latgale region also influence the development of tourism<br />

sphere and the formation of a certain image in terms of visiting and resting in the region. One of the<br />

types of tourism that is developing in Latgale and is primarily associated with this region is rural tourism.<br />

The analysis of supply of Latgale companies, working in tourism sphere, enables to conclude that they try<br />

to use the potential of nature, as recreation in Latgale is mostly related to rural tourism and outdoor activities.<br />

Overall, the following Latgale region positioning features can be distinguished:<br />

• y Latgalian language;<br />

• y The land of blue lakes;<br />

• y Picturesque landscapes;<br />

• y Ceramics – the traditional “business card” of Latgale;<br />

• y Aglona church (is amongst the top 10 tourism objects in Latvia).<br />

The information on Latgale region as a resting place, provided by mass media, is limited and monotonous<br />

and it does not contain any special features that could make people interested to spend time in Latgale. The<br />

activities of public and private sector in this field are not coordinated, both work on its own.<br />

In order to determine and investigate the target market of potential visitors of Latgale region, the author<br />

used an interrogation, based on determinate selection. The analysis of motivation of spending free time in<br />

Latgale shows that the main motive is related to outdoor resting. Next significant motives are active resting,<br />

interesting excursions as well as beautiful and clean environment. If such motives as resting at the lake or<br />

river coincide with the components of Latgale region product and could be used in positioning, then active<br />

resting and interesting excursions should be considered as a potential component of the product and segment<br />

that is based on these motives and represents potential market audience.<br />

The main motive to spend free time in Latgale region has been fully justified, as this is also the main association<br />

with Latgale as “the land of blue lakes”. The strong association with the land of blue rivers points to<br />

a certain image, based on natural resources that in turn determine the main positioning component. Secondly,<br />

negative associations are mentioned relatively more seldom by the residents of the other regions of Latvia –<br />

this means that such significant factors as low level of infrastructure development and low living standards<br />

do not influence the image of Latgale region so far.<br />

3. Place marketing objectives and marketing complex of Latgale Region<br />

Despite the crisis situation, the author thinks that Latgale region still has potential that can be used for its<br />

development. No doubt, the accrued problems considerably exceed the opportunities to solve them; therefore<br />

it is extremely important to determine the priority directions correctly and to allocate resources for the<br />

activities that are the most advantageous in terms of territory development and profitability. In the conditions<br />

of limited resources the development of territory can be achieved by using place marketing conception and<br />

working out development strategy on its base.<br />

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In author’s opinion, the formulation of place marketing objectives for Latgale region could be the following:<br />

• y To provide the maintenance of real products, improving their quality and availability;<br />

• y To retain the existing consumers by enhancing the level of satisfaction of their needs;<br />

• y To develop relations with place marketing activities intermediaries and facilitators (specialized institutions<br />

on the level of region, state level and international level);<br />

• y To increase the portion of attracted and retained consumers in each target market;<br />

• y To enhance the level of loyalty of consumers of territory products;<br />

• y To investigate the tendencies of region image formation in different audience and to make efforts to<br />

improve it;<br />

• y To develop and create new product components according to the needs and demand of target markets.<br />

Based on the main marketing mix elements („4P”), planning territory development strategy on the base<br />

of place marketing conception, in author’s opinion, it is expedient to pay attention to the mentioned strategic<br />

objectives as they determine the direction of development, the specifics of strategy and its realization opportunities<br />

(potential).<br />

When planning the development of place marketing strategy for Latgale region related to internal markets –<br />

households and companies, it should be taken into account that the territory products these audiences are interested<br />

in are related to several conditions in terms of life comfort, ability to work and development standpoint.<br />

Today the region can offer the following real products to the households:<br />

• y Ecologically sound environment;<br />

• y School and educational establishments, their high quality;<br />

• y The availability and quality of banks and other financial services;<br />

• y Life together with relatives and friends.<br />

When developing the most demanded product components, real product should be maintained as supported<br />

in order not to loose it in the most pessimistic case. In present situation, in order to develop the image<br />

of the region, these real features should be used in positioning process, as they, in spite of their secondary<br />

meaning according to the residents’ valuations, enable to create basis for positive image of Latgale region.<br />

The product strategy, related to business audience requires the biggest attention and resources to be involved.<br />

It is explained by the fact that Latgale region cannot offer to business target markets any especially attractive features.<br />

The location of the region at the border is traditionally used for transit (in other words, due to the absence<br />

of alternative), however, the completion of this function is also on a rather low development level, that in turn impacts<br />

the formation of business image of the region. Therefore today real product in this market today is formed<br />

by just one component – geographic location that is important for certain branches, for export or transit. All the<br />

other territory product components that could be interesting for business market segments are to be developed.<br />

Recreation outdoors forms a real product for both real and potential visitors of the region, as there are<br />

market expansions opportunities – the product can be promoted outside of Latvia. The rural tourism feature<br />

of Latgale region, compared with the supply of other territories of Latvia, is based on multiple lakes and the<br />

best remembered by many people name “the land of blue lakes”, as well as such features as different culture<br />

(as it is believed that the region has not only its own language, but also its specific cultural traditions).<br />

As the analysis of the results of researches showed, the following components of potential product related<br />

to the target segments of recreation enthusiasts and tourists should be developed:<br />

• y Fascinating tour, based on visiting significant places;<br />

• y Event marketing.<br />

Taking into account the specifics of territory and its products, the development of product distribution channels<br />

strategy is not demanded, as the product is related to the location of territory and a reverse process takes place –<br />

interest audiences should come for the product. The second issue – how advantageous, convenient and available<br />

in terms of geographic location the product is situated and can be accessed, taking into account the conditions of<br />

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infrastructure development and transport connection. An interested person should make certain efforts, spend some<br />

resources as well as apply some skills and qualifications in order to visit some significant place, move to a new place<br />

of residence or to locate a production workshop in a certain territory. This aspect, related to marketing complex<br />

element – place, points once more to the interrelation and sometimes integrity of marketing complex elements.<br />

Pricing strategy is one more important part of marketing complex and a very complicated component,<br />

as the revenues of territory directly depend on price. A clever pricing, from one side, helps the territories to<br />

compete between each other for the attraction of target markets, but, from the other side, on regional level<br />

pricing policy is mostly determined by state policy and in some cases it is impossible to offer to the interested<br />

audiences price advantages. At the same time the status of backward territories of Latgale region with a<br />

low level of social and economic development enables to hope for both governmental support and a wider<br />

use of European funds allocations for the realization of their programs that are fully or partly aimed at the<br />

achievement of place marketing objectives.<br />

Promotion strategy is developed in order to provide the target markets with information on territory product.<br />

This strategy requires decision taking on the use of the main types of marketing communication, i.e., advertisement,<br />

sales promotion or stimulation measures, public relations, direct marketing and personal sales/servicing.<br />

The main communication objectives related to the target markets of Latgale region can be defined as follows:<br />

• y For the households’ target market: to provide people with a certain understanding of their place of<br />

residence, the advantages and disadvantages of the region and an adequate valuation of them;<br />

• y For business environment target market: to inform on advantages of the region in terms of realization of<br />

business activity, based on competition and using marketing mix components “price’ and “placement”.<br />

For the target market of visitors and recreation enthusiasts: to stimulate them to spend their free time in<br />

Latgale, therefore the main communication tools are related to sales promotion technologies.<br />

In Table 1 the model of place marketing strategy development for Latgale region is given, based on the<br />

results of the researches.<br />

Table 1. Place Marketing Strategy Model for Latgale region<br />

Target<br />

market<br />

Population<br />

(households)<br />

Business<br />

audience<br />

Visitors/<br />

recreation<br />

enthusiasts<br />

Segmentation<br />

criterion<br />

People, living in<br />

the territory of<br />

the region (real<br />

consumers)<br />

Businessmen,<br />

export market,<br />

investors<br />

Place of<br />

residence:<br />

Latgale, other<br />

regions of Latvia,<br />

foreigners<br />

Objective<br />

To retain in the<br />

territory<br />

To develop<br />

relation and to<br />

attract<br />

To increase<br />

the number of<br />

segments<br />

Positioning, based on<br />

territory product<br />

Clean environment and<br />

beautiful landscapes<br />

The availability and<br />

quality of modern services<br />

Motherland, relatives and<br />

friends<br />

The proximity of the markets<br />

of the EU and CIS countries<br />

Cheap and highly qualified<br />

labor<br />

Hospitable land of blue<br />

lakes with ecologically<br />

sound environment, its<br />

own language and cultural<br />

traditions<br />

Territory<br />

image creation<br />

strategy<br />

Image<br />

reformation<br />

Image<br />

development<br />

Image<br />

improvement<br />

and<br />

enhancement<br />

Communication<br />

types<br />

Educative,<br />

explaining and<br />

persuasive<br />

Informing<br />

Stimulating<br />

Source: the table is composed by the author<br />

In present situation the objective of place marketing of Latgale region is based on retention of the target<br />

market, using the according products. These products obviously meet the requirements of the target markets<br />

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only partly, however, the creation of new products requires time and resources, but the loss of segments of<br />

the target markets in current economic and social situation endangers not only the development opportunities<br />

of the territory, but also its survival.<br />

4. Positioning strategy and image of Latgale region<br />

Positioning strategy can be distinguished separately, as it has its own specifics in place marketing. When<br />

forming the position of territory, one should choose only those facts and events that correspond to the interests<br />

of each determined and deeply researched audience.<br />

Based on product strategy and the results of the research, the comparison of real and desired position, the<br />

analysis of association rows, territory advantages and opportunities and tendencies of its development, the<br />

author has developed the main positioning components for each target market:<br />

1) For households’ target market:<br />

• y The land of blue lakes, clean environment and beautiful landscapes;<br />

• y Motherland, relatives and friends;<br />

• y The availability and quality of modern services.<br />

2) For business environment target market:<br />

• y The proximity of the market of the EU and CIS countries;<br />

• y Cheap and highly qualified labor;<br />

• y Priority branches: logistics, wood processing, food industry, metal processing, rural tourism.<br />

3) For visitors’ target market:<br />

• y The land of blue lakes and ecologically sound environment;<br />

• y Own language and cultural traditions;<br />

• y Hospitality.<br />

The results of the research showed that the image of Latgale region is negatively evaluated by the households<br />

as the most important features that are necessary in order to provide that a person is satisfied with his<br />

or her place of residence are amongst the disadvantages of the region – they are not developed or are lowdeveloped.<br />

This makes the base for the conclusion on image creation strategy and the most complicated task<br />

for its implementation – to reform the image of the region.<br />

The region is evaluated more positively by potential visitors and recreation enthusiasts, but recreation<br />

place position is not that strong and cannot attract enough visitors. Therefore image strategy for this target<br />

market is to improve and enhance favorable attitude to the region.<br />

In business sphere Latgale region is evaluated ambiguously that point to a contradiction in region image.<br />

This in turn does not stimulate a stable interrelation with this sector’s representatives that could provide the<br />

region with the results of positive long-term cooperation and development. Therefore image development<br />

strategy for this target market requires initial efforts – image conception development and formation.<br />

Territory image formation technology is based on the chosen position, as its components make the major<br />

platform the territory image is formed around. The achievement of balance between the real and desirable<br />

position is the first step in image formation process. It is followed with the promotion of position, using integrated<br />

marketing communication.<br />

5. Integrated marketing communication<br />

Integrated marketing communication reflects the essence of place marketing strategy, joining together<br />

both all elements of conception and separate activities, that in certain conditions get transformed to competitive<br />

advantages or emphasize and draw attention to the components of product, offered by the territory, the<br />

target markets are interested in.<br />

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No doubt, one cannot affirm that marketing communication programs, aimed at the presentation of the region,<br />

information of different audiences and drawing their attention, have not been used in Latgale region before.<br />

Latgale region participates in several projects, especially based on near-border cooperation. This opportunity<br />

obviously influences region development and enables to find new approaches as ideas. However, from place marketing<br />

standpoint the following negative aspect should be mentioned: the participation of regional administration<br />

and organizations in the projects is not structured and non-systemized that, in author’s opinion, does not stimulate<br />

the formation of identity of the region, even more – it creates an uncertain image that often contains ambiguous formulations<br />

and mottos. The author can explain it with the lack of unified conception and the variability of authorized<br />

organizations, amongst which each organization has its own opinions on Latgale image creation and the opportunities<br />

and ways of its development. Therefore the activities that directly or indirectly perform the functions of impact<br />

on target markets, are not coordinated and, due to the mentioned deficiencies, are not only unable to draw attention<br />

to the region, but also can reduce interest due to this uncertainty, especially in cases of repeated appeal.<br />

Based on the conception of the choice of integrated marketing communication tools and taking into<br />

account the main directions of the developed Latgale region place marketing strategy, a model of planning<br />

of marketing communication distribution tools is suggested in Table 2.<br />

As can be seen in table 2, nearly in all cases the traditional communication tools – TV as well as printed<br />

press – newspapers and magazines – can be used. The organization of special events and taking part in these<br />

events is specific depending on the segment, as for local population these could be local public events, for<br />

business environment representatives – visiting presentations, participation in thematic exhibitions and other<br />

events that can provide direct contact, but for visitors it could be the organization of attractions and participation<br />

in thematic tourism exhibitions. At the same time Internet is of great importance, not only based on<br />

the features of the target markets of the region and communication objectives of the target markets, but also<br />

taking into account the role of Internet and its obvious advantages in terms of information distribution, the<br />

coverage of audience and interest to the home pages, banners and other tools.<br />

Table 2. The Planning of Integrated Marketing Communication Distribution Tool<br />

Target<br />

market<br />

Local<br />

population<br />

Business<br />

environment<br />

Visitors<br />

Target market<br />

segments<br />

With positive/<br />

neutral attitude<br />

With negative<br />

attitude<br />

Audience<br />

with previous<br />

experience,<br />

relatively<br />

informed<br />

Audience with<br />

low information<br />

level<br />

Audience<br />

with previous<br />

experience,<br />

relatively<br />

informed<br />

Audience with<br />

low information<br />

level<br />

To inform, to<br />

educate, to<br />

explain and to<br />

persuade<br />

To inform, to<br />

draw attention<br />

To inform, to<br />

draw attention,<br />

to stimulate<br />

actions<br />

Communication objective<br />

To enhance or to create<br />

positive attitude<br />

Communication distribution tools<br />

TV, radio, newspapers and<br />

magazines, outdoor advertisement,<br />

special events, Internet<br />

To change negative attitude TV, newspapers and magazines,<br />

special events, Internet<br />

To improve the attitude TV, radio, newspapers and<br />

magazines, outdoor advertisement,<br />

special events, Internet, printing<br />

production and souvenirs<br />

To create positive attitude<br />

To enhance recognisability<br />

and to improve positive<br />

attitude<br />

To create recognisability<br />

and positive attitude<br />

Source: the table is composed by the author<br />

TV, newspapers and magazines,<br />

special events, Internet, printing<br />

production and souvenirs<br />

TV, radio, newspapers and magazines,<br />

outdoor advertisement, special events,<br />

Internet, printing production and<br />

souvenirs<br />

TV, newspapers and magazines,<br />

special events, Internet, printing<br />

production and souvenirs<br />

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Conclusions<br />

Based on the research, conducted in scope of the research, the author has made the following conclusions.<br />

In order to reduce the lag between Latgale region and the other regions of Latvia and to stimulate its<br />

social and economic development, it is necessary to use place marketing approach in the working out of region<br />

development strategy, based on the determination of real advantages of the region and their positioning<br />

according to the needs of the target markets.<br />

As the result of research and generalization of theoretic formulizations of place marketing, the author<br />

has systemized and supplemented marketing conception that can be used as a base for planning territory<br />

development strategy.<br />

Place marketing is a target-oriented activity that includes market research, product planning, creation, management<br />

and promotion in the market in order to satisfy the needs of interested target audiences and to achieve<br />

the objectives of the territory in economic and social development. The main feature of place marketing conception<br />

is its orientation on different target markets. The objective of market segmentation is to determine the<br />

relatively homogenous needs for the territory of each interested group, as each group can be interested in certain<br />

advantages or, in terms of place marketing, it can demand a certain product, offered by the territory.<br />

Latgale region has the lowest position amongst other regions of Latvia, as general development is usually<br />

evaluated, based on social and economic indicators, that, in turn, has a significant impact on primary attitude<br />

base and territory image formation. These indicators provide objective information; however, the target<br />

markets are interested in some specific features of the territory that are impossible to reflect objectively in<br />

statistical data. These features have been determined by the results of interrogatory researches and used as a<br />

base in development of the place marketing strategy.<br />

The place marketing of Latgale region is based on the supply of real territory product to the target markets<br />

as well as the development of potential product and the promotion of attractive features in order to<br />

inform the target market on distinctive advantages of Latgale region. Today Latgale region can offer the<br />

following real products:<br />

• y For households target market: ecologically sound environment; schools and educational establishments,<br />

their high quality; the availability and quality of banking and financial services as well as<br />

telecommunications; the place where relatives and friends live;<br />

• y For the businessmen’s target market (business environment): geographic location, traditions of production;<br />

• y For the visitors’ target market: resting outdoors.<br />

• y Based on the analysis, the author has developed the following recommendations for Latgale region<br />

local government:<br />

• y To use place marketing conception for territory management, creating supply that the existing or potential<br />

residents, businessmen, investors and the visitors of territory need and are interested in;<br />

• y To determine the segments of external and internal target markets of territory, including real, potential<br />

and desirable, and to research their needs, interests, priorities and expectations;<br />

• y To analyze the resources of territories, to plan their development and improvement in accordance with<br />

the needs of the target markets;<br />

• y To concentrate place marketing activities on priority groups: households and businessmen, involving<br />

both groups in cooperation as well as to inform them on the activities and results;<br />

• y To monitor place marketing elements on continuous base, starting from products and services and<br />

ending with tourism communication, to coordinate it so that all products of the territory can be recognized<br />

outside the territory.<br />

References<br />

Ashworth, G., Voogd, H. (2007). Place Marketing: Marketing in the Planning and Management of Places. Routledge.<br />

Kotler, P. (2004). Attracting investors: a marketing approach to finding funds for your business. Hoboken: Wiley.<br />

Kotler, P. (1993). Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations. Free Press.<br />

181


Jekaterina Voznuka<br />

PLACE MARKETING SRTATEGY OF LATGALE REGION DEVELOPMENT<br />

Olins, W. (2003). Wally Olins on brand. London: Thames and Hudson.<br />

Praude, V., Vozņuka, J. (2008). Classification of Target Market and Features of Segmentation in Marketing Places.<br />

Ekonomika, Nr. 81, p. 104–113. Vilniaus <strong>universitetas</strong>.<br />

Schiff, M., Winters, A. L. (2003). <strong>Regional</strong> Integration and Development. Oxford University Press.<br />

Vaidere, I., Vanags, E., Vanags, I., Vilka, I. (2006). Reģionālā politika un pašvaldību attīstība Eiropas Savienībā un<br />

Latvijā. Rīga: Latvijas Universitātes Akadēmijas apgāds, Latvijas Statistikas institūts.<br />

Vozņuka, J. (2008). Latgales reģiona iedzīvotāju dzīves vietas izvēles faktoru analīze. Latvijas Universitātes raksti.<br />

Ekonomika, t. 7, 737.sējums, lpp. 399. –412.<br />

Вознюк, Е. (2008). Маркетинговый подход к стратегическому планированию территории. Current Issues of<br />

the Economy and the Management of Business, University of Economics – Varna, Jubilee Scientific and Practical<br />

Conference, 27–28 Juna 2008, p. 281–288.<br />

Панкрухин, А. П. (2006). Маркетинг территорий. 2-е изд., дополн. СПб.: Питер.<br />

LatgalOs regiono vietos RINKODAROS strategija<br />

Jekaterina Voznuka<br />

Tarptautinė Baltijos akademija (Latvija)<br />

Santrauka<br />

Skatinant regionų plėtrą galima pasinaudoti rinkodaros priemonėmis, vertinant teritorijos privalumus,<br />

kurie svarbūs tikslinei auditorijai. Investuotojų ir turistų pritraukimas, gerų verslo sąlygų vietos verslininkams<br />

užtikrinimas taip pat priklauso nuo rinkodaros, todėl jos strategijos rengimas šiuo metu ypač svarbus<br />

valstybiniame, regiono ir miesto lygmenyse.<br />

Vietos rinkodara – tai veiksmai, apimantys rinkos tyrimus, produkto kūrimą, valdymą ir rėmimą rinkoje,<br />

siekiant patenkinti vartotojų poreikius tam tikroje teritorijoje. Efektyvi vietos rinkodara pritrauktų atitinkamų<br />

vartotojų grupę į jų poreikius tenkinantį regioną. Vietos rinkodaros koncepcija gali padėti pasiekti rezultatą,<br />

nes ji nukreipta į rinkos poreikius – tam tikros vartotojų grupės poreikių nustatymą, kuriuos tenkinant<br />

naudos turėtų tam tikra teritorija.<br />

Nevienalytė Latvijos regiono plėtra yra viena pagrindinių šiandienos problemų. Latgalos regionas užimą<br />

paskutinę vietą tarp kitų Latvijos regionų. Ištyrus šį regioną nustatyta, kad jis visiškai pasirengęs taikyti vietos<br />

rinkodaros koncepciją, kuriant regiono plėtros programas.<br />

Latgalos regione sunkiai tenkinami vietos gyventojų ir verslininkų poreikiai, nes svarbiausi šios tikslinės<br />

rinkos veiksniai regione išvystyti silpniausiai. Kiek geriau tenkinami atvykstančiųjų į Latgalą poreikiai.<br />

Verslo aplinkos produktą sudaro geografinė padėtis, gamybos tradicijos ir rekreaciniai ištekliai Latgalos<br />

regione. Efektyvus šių produktų valdymas, pozicionavimas ir rėmimas skatintų pagrindinės tikslinės rinkos<br />

pritraukimą ir taip prisidėtų prie socialinio ir ekonominio regiono vystymosi. Latgalos regiono vietos rinkodaros<br />

strategijos modelis parengtas visoms tikslinėms rinkoms ir apima tokius elementus kaip: segmentavimas,<br />

tikslai, pozicionavimas, regiono vystymosi krypčių ir gairių rengimas, bendri komunikacijos kanalai ir<br />

priemonės vykdyti integruotą rinkodaros komunikaciją.<br />

PAGRINDINIAI ŽODŽIAI: vystymas, tikslinės rinkos, pozicionavimas, vietinė rinkodara.<br />

JEL klasifikacija: R190, R580, M310<br />

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LIETUVOS INOVACINĖS VEIKLOS TENDENCIJOS<br />

IR TOBULINIMO GALIMYBIŲ ANALIZĖ<br />

EUROPOS SĄJUNGOS KONTEKSTE<br />

Vytautas Jonas Žilinskas 1 , Jelena Dementjeva 2<br />

Klaipėdos <strong>universitetas</strong> (Lietuva)<br />

Anotacija<br />

Pagrindinė politikos Europos Sąjungos regionų plėtros problemai spręsti dalis turėtų būti atitinkama regionų raidai skirta inovacijų<br />

politika, numatant joje įvairias regioninio ir tarptautinio konkurencingumo inovacijų srityje plėtojimo formas, tinkamas skatinti socialinę<br />

ir ekonominę raidą. Šiuo metu Lietuva Europos Sąjungos kontekste yra tarp pradedančiųjų inovatorių ir savo inovacinę veiklą<br />

plėtoja lėčiausiai. Straipsnyje nagrinėjama inovacijų svarba siekiant šalies konkurencingumo, analizuojama inovacinio indekso, kaip<br />

matavimo priemonės, struktūra, vieno iš prioritetinių Europe 2020 tikslų siekimo rodikliai, atliekama Lietuvos inovacinės veiklos<br />

tendencijų, stipriųjų ir silpnųjų pusių analizė, pateikiamos tobulinimo gairės siekiant regioninio ir pasaulinio konkurencingumo.<br />

PAGRINDINIAI ŽODŽIAI: inovacija, Europe 2020, suminis inovacijų indeksas, konkurencingumas.<br />

JEL klasifikacija: O300, O310, O330.<br />

Įvadas<br />

Europos Sąjungos regionų plėtros problemai spręsti būtinos kompleksinės priemonės, apimančios socialinės<br />

ir ekonominės politikos sritis. Todėl būtina skatinti verslą, užtikrinti užimtumą, didinti konkurencingumą<br />

Europos Sąjungos šalies narės vidaus ir užsienio rinkose, diegti aukštąsias technologijas, gerinti<br />

produktų ir paslaugų kokybę. Visa tai turi būti įgyvendinama kiekvienos šalies nacionalinės regionų plėtros<br />

politikos pagrindu.<br />

Straipsnio autorių nuomone, pagrindinė tokios politikos dalis turėtų būti atitinkama regionų raidai skirta<br />

Lietuvos inovacijų politika, numatant pastarojoje įvairias regioninio ir tarptautinio konkurencingumo inovacijų<br />

srityje plėtojimo formas, tinkamas skatinti šalies socialinę ir ekonominę raidą. Pažymėtina, kad Lietuvoje<br />

inovacinei veiklai skiriamas nepakankamas dėmesys, ypač inovacinėms idėjoms ir naujoms žinioms,<br />

kurios tiktų organizacijoms, generuoti ir komercializuoti.<br />

Mokslinė problema: remiantis Europos Sąjungos statistiniais duomenimis (Innovation Union Scoreboard,<br />

<strong>2012</strong>), Lietuva patenka į pradedančiųjų inovatorių (angl. Modest innovators) grupę ir nurodoma kaip<br />

lėčiausiai inovacinę veiklą plėtojanti šalis. Todėl norint užtikrinti šalies konkurencingumą Europos Sąjungos<br />

rinkoje, būtina atlikti Lietuvos inovacinės veiklos tendencijų analizę ir numatyti galimas tobulinimo gaires.<br />

1<br />

Vytautas Jonas Žilinskas – Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra, prof. dr. Mokslinės veiklos<br />

kryptis: mokslo tiriamosios ir eksperimentinės plėtros darbų rengimo skatinimas, optimalių sprendimų priėmimas, techninės<br />

kūrybos metodų taikymas, kuriant intelektinės nuosavybės objektus.<br />

El. paštas: zilinskas.vytautas@gmail.com<br />

Tel.: +370 699 36393<br />

2<br />

Jelena Dementjeva – Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra, asistentė, doktorantė. Mokslinės<br />

veiklos kryptis: kūrybos vadyba.<br />

El. paštas: jelena.dem@gmail.com<br />

Tel.: +370 6 12 58 415<br />

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LIETUVOS INOVACINĖS VEIKLOS TENDENCIJOS IR TOBULINIMO GALIMYBIŲ ANALIZĖ EUROPOS SĄJUNGOS KONTEKSTE<br />

Tyrimo objektas – 2000–<strong>2012</strong> m. Lietuvos inovacinės veiklos tendencijos.<br />

Tikslas: numatyti Lietuvos inovacinės veiklos tobulinimo galimybes užtikrinant konkurencingumą Europos<br />

Sąjungos rinkoje.<br />

Uždaviniai:<br />

• y išanalizuoti inovacijų svarbą regioninei plėtrai teoriniu aspektu;<br />

• y atlikti Lietuvos inovacinės veiklos Europos Sąjungos kontekste analizę bei identifikuoti šios veiklos<br />

stipriąsias ir silpnąsias puses.<br />

Tyrimo metodika: nagrinėjant inovacijų svarbą šalies konkurencingumui didinti analizuoti Lietuvos<br />

(Jakubavičius, 2003; Melnikas, 2004a; Melnikas, 2004b; Kasperavičius, 2004; Valentinavičius, 2006; Žilinskas,<br />

2007; Strazdas, 2010; Baležentis, 2011; Tvaronavičius, 2011) ir užsienio mokslininkų (Coconete, 2003;<br />

Howkins, 2007; Журавлев, 2008) tyrimų rezultatai. Lietuvos inovacinės veiklos analizei atlikti, stipriosioms<br />

ir silpnosioms pusėms šioje srityje nustatyti naudoti LR Statistikos departamento, Europos Sąjungos Eurostat<br />

statistiniai ir Europos Sąjungos inovacijų integralinės švieslentės (angl. Innovation Union Scoreboard)<br />

duomenys.<br />

1. Inovacijų svarba regioninei plėtrai<br />

Kiekviena šalis, siekdama ekonominės plėtros ir integruotis tiek į Europos Sąjungą (ES), tiek ir į pasaulinę<br />

ekonomiką, turi plėtoti savo ekonominę, socialinę veiklą. Mokslininkai (Howkins, 2007; Журавлев,<br />

2008; Baležentis, 2011; Tvaronavičius, 2011) pažymi, kad vienas veiksmingiausių modernizacijos būdų –<br />

inovacijų paieška ir diegimas.<br />

Pastaruoju metu inovacijos samprata labai išsiplėtė. Ji suvokiama ne tik kaip technologinės naujovės,<br />

sukurtos atliekant sudėtingus mokslinius tyrimus, bet ir kaip rinkodaros, proceso, valdymo metodų, produktų<br />

naujovės (Jakubavičius, 2003; Melnikas, 2004b; Kasperavičius, 2004; Valentinavičius, 2006; Žilinskas,<br />

2007; Strazdas, 2010; Baležentis, 2011; Tvaronavičius, 2011). Inovacijų būtinybę lemia trumpėjantis prekių<br />

ir paslaugų gyvavimo ciklas, naujų investicijų, kurios skatina organizacijas ne tik teikti esamas prekes ir paslaugas<br />

į rinką, bet ir ieškoti būdų, kaip jas tobulinti, pritraukimas. Inovacijos traktuojamos kaip organizacijos<br />

galimybė įgyti konkurencinį pranašumą, kita vertus, jos įvardijamos kaip vienas pagrindinių nacionalinės<br />

ir globalios ekonomikos augimo veiksnių (Tvaronavičius, 2011). Kaip pažymi A. Jakubavičius (2003), ES<br />

mokslinių tyrimų ir plėtros kooperacijos programa EUREKA inovaciją traktuoja kaip procesą, kuriame atliekant<br />

tyrimus gautos žinios ir inovacinės idėjos transformuojamos į naujus produktus ar paslaugas. Iš esmės<br />

inovacija – tai sėkmingas naujų idėjų, metodų ir technologijų komercinis pritaikymas, pateikiant rinkai naujus<br />

arba patobulintus produktus ir/ar procesus. Tyrimai / inovacijos (angl. research/innovation) apima naujų<br />

prekių ir paslaugų kūrimą (European Comission, <strong>2012</strong>), kuris lems ekonomikos plėtrą, darbo vietų kūrimą<br />

ir skatins socialinius pokyčius.<br />

V. Tvaronavičiaus (2011) teigimu, mokslinėje literatūroje inovacijos sutelkiamos ties šiais dviem svarbiausiais<br />

aspektais: pirma, tai būdas organizacijoms išlikti ir tapti konkurencingomis konkrečiose rinkose; antra, tai<br />

vienas pačių svarbiausių nacionalinių ir globalių bendrųjų ekonomikos augimą skatinančių veiksnių.<br />

Ekonominio bendradarbiavimo ir plėtros organizacija (EBPO – angl. OECD), kaip pažymi S. Valentinavičius<br />

(2006), siūlo inovacijas taip klasifikuoti: mokslo, gamybos, paslaugų srities inovacijos. Inovacijos<br />

gamyboje klasifikuojamos į technologines ir netechnologines. Technologinės inovacijos yra trijų rūšių:<br />

1) produkto inovacijos apima tiek technologiškai naujus, tiek technologiškai pagerintus produktus; 2) proceso<br />

inovacijos – naujus gamybos būdus (technologijas), gamybos organizavimo metodus bei kitus produktų<br />

ir procesų pokyčius; 3) inovacinė veikla apima naujų žinių generavimą ir įgijimą, kitus gamybos proceso<br />

rengimo ir tobulinimo darbus bei naujų arba patobulintų produktų rinkodarą.<br />

Kalbant apie Lietuvos inovacinę veiklą Europos Sąjungos (ES) kontekste svarbu apibrėžti inovacijų vietą<br />

ES plėtros procese. Aktuali yra šio dešimtmečio augimo strategija – Europe 2020. Nuolat kintančiame<br />

pasaulyje ES ekonomika turėtų būti labiau apgalvota, darnesnė, tvaresnė, visa apimanti. Tai leistų ES ir kie-<br />

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kvienai jos valstybei narei (ES-27) pasiekti aukštą užimtumo, našumo ir socialinės sanglaudos lygį. Europe<br />

2020 strategijoje keliami penki ambicingi 2020 metais pasiektini tikslai, susiję su gyventojų užimtumo, inovacijų,<br />

švietimo, socialinės įtraukties ir klimato, energijos sritimis, kurių įgyvendinimą rodo aštuoni pagrindiniai<br />

rodikliai, pateikti oficialiame ES Komisijos tinklapyje (European Comission, <strong>2012</strong>). Europe 2020 tikslų<br />

siekiama ir į juos atsižvelgiama tiek nacionaliniu, tiek ES lygiu. Straipsnio autorių nuomone, ypač svarbus<br />

Europe 2020 iškeltas strategijos tikslas, susijęs su inovacijų plėtra, kuri leidžia užtikrinti Lietuvos konkurencingumą<br />

regioniniu ir pasaulio mastu.<br />

Inovacijų integralinėje švieslentėje (IIŠ, angl. Innovation Union Scoreboard – IUS), kuri yra Europos<br />

inovacijų švieslentės (angl. European Innovation Scoreboard – EIS) tęsinys, pateikiamas suminis (kompleksinis,<br />

integralinis) inovacijų indeksas (SII). Jis apima 25 rodiklius, kurie rodo ES šalių narių nacionalinius<br />

mokslinių tyrimų ir inovacijų veiklos rezultatus. Galimas SII ribų svyravimas tarp 0 ir 1 (Innovation Union<br />

Scoreboard, <strong>2012</strong>). Atliekant ES-27 valstybių narių inovacijų diegimo rezultatų lyginamąjį vertinimą bei šių<br />

šalių mokslinių tyrimų ir inovacijų sistemų pranašumų bei trūkumų analizę, IIŠ yra stebėsenos priemonė,<br />

skirta padėti analizuoti Europe 2020 programos įgyvendinimo rezultatus.<br />

SII sudarytas iš šių dalinių vertinimo sričių (1 pav.): vykdytojai (angl. Enablers), organizacijų veikla<br />

(angl. Firm Activities) ir rezultatai (gaviniai) (angl. Outputs). Vykdytojai, t. y. žmogiškieji ištekliai, atviros<br />

ir patrauklios tyrimų sistemos, finansų ir paramos sistema, aprobuoja inovacijas įmonių išorinėje aplinkoje.<br />

Organizacijų veiklą apima rodikliai, susiję su organizacijų investicijomis į tyrimus ir diegimą, ryšiais ir verslininkyste<br />

bei intelektiniu kapitalu. Rezultatai matuojami per dvi dimensijų sritis – inovatorius ir ekonominį<br />

poveikį.<br />

Suminis inovacijų<br />

indeksas (SII)<br />

Vykdytojai Organizacijų veikla Rezultatai<br />

Žmogiškieji<br />

ištekliai<br />

Investicijos į<br />

tyrimus ir diegimą<br />

Inovatoriai<br />

Atviros ir patrauklios<br />

tyrimų sistemos<br />

Ryšiai ir<br />

verslininkystė<br />

Ekonominis<br />

poveikis<br />

Finansų ir paramos<br />

sistema<br />

Intelektinis<br />

kapitalas<br />

1 pav. Suminio inovacijų indekso (SII) struktūra<br />

Šaltinis: Innovation Union Scoreboard, <strong>2012</strong><br />

Europos Sąjungos šalys skirstomos į keturias grupes, atsižvelgiant į naujovių diegimo apimtis: inovacijų<br />

lyderiai (angl. Innovation leaders), inovacijų sekėjai (angl. Innovation followers), vidutiniai inovatoriai<br />

(angl. Moderate innovators), pradedantieji inovatoriai (angl. Modest innovators).<br />

Remiantis Inovacijų integralinės švieslentės SII ir Europe 2020 inovacijų strateginio tikslo rodiklių analize,<br />

toliau pateikiamos Lietuvos inovacinės veiklos pagrindinės tendencijos, nustatomos silpnosios ir stiprio-<br />

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Vytautas Jonas Žilinskas, Jelena Dementjeva<br />

LIETUVOS INOVACINĖS VEIKLOS TENDENCIJOS IR TOBULINIMO GALIMYBIŲ ANALIZĖ EUROPOS SĄJUNGOS KONTEKSTE<br />

sios sritys bei siūlomos inovacinės veiklos gerinimo galimybės siekiant užtikrinti šalies konkurencingumą<br />

ES kontekste.<br />

2. Lietuvos inovacinės veiklos Europos Sąjungos kontekste tyrimo rezultatai<br />

Analizuojant Lietuvos inovacinės veiklos tendencijas ES kontekste iš pradžių svarbu nustatyti, į kokią<br />

grupę patenka mūsų šalis ir kokia inovacijų kūrimo, diegimo bei plėtros situacija kitose ES-27 šalyse. Pagal<br />

inovacijų diegimo apimtis ES-27 taip skirstomos (2 pav.):<br />

• y Danija, Suomija, Vokietija ir Švedija yra inovacijų lyderiai;<br />

• y Austrija, Belgija, Kipras, Estija, Prancūzija, Airija, Liuksemburgas, Nyderlandai, Slovėnija ir Didžioji<br />

Britanija – inovacijų sekėjai;<br />

• y Čekija, Graikija, Vengrija, Italija, Malta, Lenkija, Portugalija, Slovakija, Ispanija – vidutiniai inovatoriai;<br />

• y Bulgarija, Latvija, Lietuva ir Rumunija – pradedantieji inovatoriai.<br />

Pradedantieji Vidutiniai Inovacijų<br />

Inovacijų<br />

inovatoriai inovatoriai sekėjai<br />

lyderiai<br />

2 pav. ES-27 suminis inovacijų indeksas, 2011 m.<br />

Šaltinis: Innovation Union Scoreboard, <strong>2012</strong><br />

Kaip matyti (2 pav.) iš suminio inovacijų indekso (SII), Lietuva patenka į pradedančiųjų inovatorių grupę,<br />

kuri įvardijama kaip lėčiausiai inovacinę veiklą plėtojanti šalis (augimo reitingas – 0,7 proc.), lyginant su<br />

ES šalių vidurkiu. Lietuva, užimdama 25 vietą (SII – 0,227) tarp 27 ES šalių, gerokai atsilieka nuo ES šalių<br />

vidurkio (0,516). Tai rodo, kad šalies inovacinė veikla plėtojama gana ribotai.<br />

Analizuojant inovacijų augimo tempus ES šalyse (1 lentelė) matyti, kad sparčiausiai inovacijos plėtojamos<br />

Suomijoje, Kipre, Estijoje, Slovėnijoje, Maltoje, Portugalijoje ir Bulgarijoje, lėčiausiai – Danijoje, Švedijoje,<br />

nors šios šalys yra inovacijų lyderės, taip pat Liuksemburge, Didžiojoje Britanijoje, Graikijoje, Ispanijoje ir<br />

Lietuvoje. Akcentuotina, kad Lietuvoje iš visų ES-27 šalių inovacijų diegimo tempai yra patys lėčiausi.<br />

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Lentelė 1. Inovacijų diegimo tempai<br />

Grupės<br />

Inovacijų lyderiai<br />

Inovacijų sekėjai<br />

Vidutiniai inovatoriai<br />

Pradedantieji<br />

inovatoriai<br />

Diegimo<br />

tempai*<br />

Dideli Vidutiniai Lėti<br />

1,0 proc. Suomija (FI) Vokietija (DE) Danija (DK)<br />

Švedija (SE)<br />

2,4 proc. Kipras (CY), Estija Austrija (AT), Belgija (BE), Liuksembugras (LU),<br />

(EE), Slovėnija (SI) Prancūzija (FR), Airija (IE), Didžioji Britanija (UK)<br />

Nyderlandai (NL)<br />

2,5 proc. Malta (MT),<br />

Portugalija (PT)<br />

Čekija (CZ), Vengrija (HU),<br />

Italija (IT), Lenkija (PL),<br />

Slovakija (SK)<br />

4,4 proc. Bulgarija (BG) Latvija (LV),<br />

Rumunija (RO)<br />

Graikija (GR),<br />

Ispanija (ES)<br />

Lietuva (LT)<br />

* Vidutinis metinis augimo tempas apskaičiuotas per pastarųjų penkerių metų laikotarpį.<br />

Šaltinis: Innovation Union Scoreboard, <strong>2012</strong><br />

Palyginimas tarptautiniu mastu. Kitų Europos šalių, kurios nepriklauso ES, inovacinės veiklos rezultatai<br />

rodo, kad Šveicarija yra inovacijų lyderė, Islandija – viena iš inovacijų sekėjų, o Kroatija, Norvegija ir<br />

Serbija – vidutinės inovatorės. Buvusi Jugoslavijos Respublika, Makedonija ir Turkija yra pradedančiosios<br />

inovatorės. Kroatijos, Serbijos ir Turkijos SII augimo tempai gerokai viršija ES-27 SII vidurkį.<br />

Lyginant ES-27 su pagrindiniais tarptautiniais konkurentais (3 pav.) matyti, kad JAV, Japonijos ir Pietų<br />

Korėjos inovacinės veiklos tendencijos pranašios į ES-27 vykstančius inovacijų kūrimo, plėtros ir diegimo<br />

procesus. Tai lėmė Pietų Korėjos ekonominis augimas, JAV ekonominis stabilumas ir Japonijos ekonominis<br />

nuosmukis. Pasaulio inovacijų lyderių JAV ir Japonijos SII rodiklis aukštesnis už ES-27 suminį inovacijų<br />

indeksą. Tai lėmė didesnės verslo išlaidos moksliniams tyrimams ir diegimui, glaudus viešojo ir privataus<br />

sektorių bendradarbiavimas, pasireiškiantis per šių sektorių bendrąsias mokslines publikacijas, užsienyje uždirbtų<br />

pajamų apimtis iš licencijų ir patentų, didelį pateiktų patentų paraiškų skaičių. Pietų Korėja, vis labiau<br />

pranokstanti ES-27, labiausiai skatina investuoti verslo sektoriuje į mokslinius tyrimus ir technologijų plėtrą<br />

(MTTP). ES-27 pasižymi inovacinės veiklos pranašumu, lyginant su Australija, Kanada ir visomis BRICS<br />

šalimis (Brazilija, Rusija, Indija, Kinija ir Pietų Afrika).<br />

JAV<br />

Japonja<br />

Korėja<br />

ES-27<br />

Kanada<br />

Australija<br />

Rusija<br />

Kinija<br />

Indija<br />

Brazilija<br />

Pietų Afrika<br />

3 pav. Pasaulio šalių ir ES-27 suminis investicijų indeksas, 2010 m.<br />

Šaltinis: Innovation Union Scoreboard, <strong>2012</strong><br />

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Vytautas Jonas Žilinskas, Jelena Dementjeva<br />

LIETUVOS INOVACINĖS VEIKLOS TENDENCIJOS IR TOBULINIMO GALIMYBIŲ ANALIZĖ EUROPOS SĄJUNGOS KONTEKSTE<br />

Pagal Europe 2020 programą kiekviena ES šalis narė iki 2020 m. turi investuoti į mokslinius tyrimus ir<br />

technologijų plėtrą (MTTP) ne mažiau kaip 3 proc. nuo šalies BVP (LR Statistikos departamentas, <strong>2012</strong>).<br />

4 pav. ES-27 bendrosios vidaus išlaidos MTTP, proc. nuo BVP<br />

Šaltinis: sudaryta autorių, remiantis: Eurostat. Science and Technology, <strong>2012</strong><br />

ES statistikos duomenimis (Eurostat. Science and Technology, <strong>2012</strong>), Europos Sąjungos šalys MTTP per<br />

pastarąjį dešimtmetį skiria tik 1,8–2 proc. nuo bendrojo vidaus produkto (4 pav.).<br />

5 pav. Lietuvos bendrosios vidaus išlaidos MTTP, proc. nuo BVP<br />

Šaltinis: sudaryta autorių, remiantis: Eurostat. Science and Technology, <strong>2012</strong><br />

Lietuvoje bendrosios vidaus išlaidos MTTP yra tik 0,6–0,7 proc. nuo šalies BVP (5 pav.), tai labai žemas<br />

rodiklis lyginant bendrai su ES-27 (apie 2 proc.) ir su numatytu strateginiu tikslu (3 proc.).<br />

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6 pav. ES-27 bendrosios vidaus išlaidos MTTP 2010 m., proc. nuo BVP<br />

Šaltinis: sudaryta autorių, remiantis: Eurostat. Science and Technology, <strong>2012</strong><br />

Iš 6 paveikslo matyti, kad numatytą Europe 2020 inovacijų skatinimo tikslą jau pasiekė Suomija, Švedija<br />

ir Danija. Suomijos bendrosios išlaidos MTTP 2010 m. siekė beveik 4 proc. šalies BVP. Lietuva pagal šį<br />

rodiklį yra 20 vietoje iš 27 ES šalių. Labiausiai atsilieka Kipras ir Rumunija.<br />

Palyginus Europos Sąjungos išlaidų apimtis moksliniams tyrimams ir technologijų plėtrai su JAV ir Japonijos<br />

išlaidomis MTTP, galima matyti, kad 2000–2008 m. Japonijos rodiklis buvo didžiausias ir pakilo nuo<br />

3 iki 3,5 proc. nuo šalies BVP, o JAV rodiklis svyravo nuo 2,5 iki 2,7 proc. (7 pav.). ES inovacinės veiklos<br />

plėtros proceso požiūriu akivaizdžiai atsilieka.<br />

Svarbi ir apyvartos apimtis iš inovacijų. 8 paveiksle matyti, kad ES-27 šalių 2004–2008 m. apyvarta iš<br />

inovacijų vidutiniškai buvo apie 13 proc. visos apyvartos. Palyginus Baltijos šalis matyti, kad lyderė yra<br />

Estija (vidutiniškai apie 12 proc.), antroje vietoje – Lietuva (vidutiniškai apie 11 proc.), Latvija – trečioje<br />

vietoje (vidutiniškai apie 5 proc.).<br />

Išanalizavus bendras ES-27 inovacinės veiklos tendencijas svarbu nustatyti, kokiose srityse šalys lyderės<br />

yra ypač aktyvios ir kokios yra silpnosios Lietuvos pusės. 9 paveiksle matyti, kad aukšti inovacijų lyderių<br />

verslo sektoriaus investicijų į inovacinę veiklą ir intelektinio kapitalo rodikliai, kiek žemesni žmogiškųjų<br />

išteklių, finansų ir paramos sistemos, ryšių ir verslininkiškumo bei ekonominio poveikio rodikliai. Inovacijų<br />

sekėjų gana gerai išplėtota atvira ir patraukli tyrimų sistema, aukštas ryšių ir verslininkiškumo rodiklis.<br />

Vidutiniai inovatoriai turi gana gerą ekonominio poveikio rodiklį, o pradedančiųjų inovatorių gana aukštas<br />

žmogiškųjų išteklių rodiklis, žemiausi – ryšių ir verslininkiškumo bei tyrimų sistemų rodikliai.<br />

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Vytautas Jonas Žilinskas, Jelena Dementjeva<br />

LIETUVOS INOVACINĖS VEIKLOS TENDENCIJOS IR TOBULINIMO GALIMYBIŲ ANALIZĖ EUROPOS SĄJUNGOS KONTEKSTE<br />

7 pav. JAV, Japonijos ir ES bendrosios vidaus išlaidos MTTP, proc. nuo BVP<br />

Šaltinis: sudaryta autorių, remiantis: Eurostat. Science and Technology, <strong>2012</strong><br />

8 pav. Apyvarta iš inovacijų, proc. nuo bendros šalies apyvartos<br />

Šaltinis: sudaryta autorių, remiantis Eurostat. Science and Technology, <strong>2012</strong><br />

Remiantis anksčiau pateiktais statistiniais duomenimis ir detalizuotais ES Inovacijų integralinės švieslentės<br />

duomenimis (Innovation Union Scoreboard, <strong>2012</strong>, p. 14), skiriamos šios Lietuvos inovacinės veiklos<br />

stipriosios ir silpnosios pusės: stipriosios – žmogiškieji ištekliai (daug aukštąjį išsilavinimą turinčių žmonių,<br />

mokslo daktarų); silpnosios (mažos investicijos į MTTP nuo BVP, menkos privačių įmonių investicijos<br />

į naujoves, nepakankamai išvystyta tyrimų sistema, patenkinamai išvystyta finansų ir inovacijų paramos<br />

sistema, silpni ryšiai ir verslininkiškumas, mažas inovacinių organizacijų skaičius, menkas darbo jėgos įdarbinimas<br />

inovacijoms imliuose sektoriuose, menkas vidutinių ir aukštų technologijų produkcijos eksportas,<br />

mažai perkama (neperkama) užsienio licencijų ir patentų).<br />

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Ekonominis<br />

poveikis<br />

Žmogiškieji ištekliai<br />

Tyrimų sistemos<br />

Pradedantieji inovatoriai<br />

Vidutiniai inovatoriai<br />

Inovacijų sekėjai<br />

Inovacijų lyderiai<br />

Inovatoriai<br />

Finansai ir parama<br />

Intelektinis kapitalas<br />

Įmonių investicijos<br />

Ryšiai ir verslininkystė<br />

9 pav. ES-27 šalių inovacinės veiklos stipriosios ir silpnosios pusės<br />

Šaltinis: Innovation Union Scoreboard, <strong>2012</strong><br />

Lietuvos inovacinės veiklos plėtrai aktyvinti siekiant konkurencingumo ES ir tarptautiniu mastu siūloma:<br />

pirma, efektyviai išnaudoti aukštųjų mokyklų mokslinį potencialą įtraukiant būsimuosius specialistus<br />

(studentus), kuriant ir diegiant naujoves. Taigi galima pasinaudoti Lietuvos žmogiškųjų išteklių potencialu.<br />

Be to, siūloma plėtoti intelektinį kapitalą, t. y. švietimo įstaigose įtraukti į studijų programas intelektinės<br />

nuosavybės, kūrybingumo valdymo dalykus.<br />

Antra, privačios organizacijos turėtų daugiau investuoti į tyrimus siekiant ilgalaikės naudos. Sąnaudoms<br />

minimizuoti organizacijos turi kooperuotis kuriant ir diegiant naujoves. Organizacijos gali pasinaudoti ir vienos<br />

iš inovacijų lyderių – Japonijos patirtimi, įsigijus licencijų užsienyje taikyti šiuolaikines technologijas<br />

savo versle.<br />

Trečia, Vyriausybės lygmeniu siūloma pritraukti daugiau tiesioginių užsienio investicijų į inovacijoms<br />

imlius sektorius ir pasinaudoti frančizės privalumais bei labiau skatinti verslininkiškumo plėtrą diegiant inovacijas,<br />

t. y. kuriant inovacinius inkubacinius centrus ir technologinius parkus.<br />

Išvados<br />

1. Inovacijų sąvoka traktuojama skirtingai, tačiau bendras bruožas – inovacijos yra sėkmingas naujų<br />

idėjų, metodų ir technologijų komercinis pritaikymas. Inovacijos skirstomos pagal jų taikymo sritį:<br />

mokslo, gamybos ir paslaugų srities. Įgyvendinant ES strategiją vienas iš ambicingų ir svarbių tikslų<br />

yra inovacinės veiklos plėtra visose ES šalyse. Siekiant šio tikslo siūloma speciali suminio inovacijų<br />

indekso (SII) skaičiavimo metodika, kuri yra tarsi stebėsenos priemonė. Lietuvai inovacinės veiklos<br />

plėtra ypač aktuali, nes tai visų pirma yra silpna šalies ūkio vieta, antra, aktyvi inovacinė veikla gali<br />

užtikrinti šaliai konkurencingumą regioniniu ir pasaulio mastu.<br />

2. Remiantis inovacijų integralinės švieslentės SII ir Europe 2020 inovacijų strateginio tikslo rodiklių<br />

analize, ES-27 mastu Lietuva patenka į pradedančiųjų inovatorių grupę, jos inovacijų diegimo tempai<br />

yra patys lėčiausi. Labai mažai investuojama į MTTP, menkai į naujoves investuoja ir privačios<br />

įmonės, nepakankamai išplėtota tyrimų sistema, patenkinamai išplėtota finansų ir inovacijų paramos<br />

sistema, silpni ryšiai ir verslininkystė, mažas inovacinių organizacijų skaičius, vidutinių ir aukštų<br />

technologijų produkcijos eksportas, mažai darbo jėgos įdarbinama inovacijoms imliuose sektoriuose,<br />

mažai perkama (neperkama) užsienio licencijų ir patentų. Todėl straipsnio autoriai siūlo efektyviai<br />

išnaudoti aukštųjų mokyklų mokslinį potencialą įtraukiant būsimuosius specialistus į naujovių kūrimą<br />

ir diegimą, plėtoti intelektinį kapitalą įtraukiant į studijų programas intelektinės nuosavybės, kūry-<br />

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bingumo valdymo dalykus. Privačios verslo organizacijos turi kooperuotis kurdamos ir diegdamos<br />

inovacijas, įsigydamos licencijas užsienyje ir taikydamos šiuolaikines technologijas savo versluose.<br />

Vyriausybiniu lygmeniu siūloma pritraukti daugiau tiesioginių užsienio investicijų į inovacijoms imlius<br />

sektorius ir pasinaudoti frančizės privalumais bei skatinti verslininkiškumą diegiant inovacijas.<br />

Literatūra<br />

Baležentis, A., Žalimaitė, M. (2011). Lietuvos inovacijų infrastruktūros organizacijos: inovacinių paslaugų plėtros<br />

kryptys. Management theory and studies for rural business and infrastructure development, Nr. 4 (28).<br />

Coconete, D. E. (2003). Creativity – a catalyst for technological innovation. Engineering management Conference,<br />

Vol. 2 (4).<br />

European Comission. Prieiga internetu: [žiūrėta<br />

<strong>2012</strong>.02.25].<br />

Eurostat. Science and Technology. (<strong>2012</strong>). Prieiga internetu: < http://epp.eurostat.ec.europa.eu/portal/page/<br />

portal/science_technology_innovation/data/main_tables> [žiūrėta <strong>2012</strong>.02.25].<br />

Innovation Union Scoreboard 2011: The Innovation Union‘s performance scoreboard for Research and Innovation.<br />

(<strong>2012</strong>). Prieiga internetu: [žiūrėta <strong>2012</strong>.02.25].<br />

Jakubavičius, A., Strazdas, R., Gečas, K. (2003). Inovacijos. Procesai, valdymo modeliai, galimybės. Vilnius: Lietuvos<br />

inovacijų centras.<br />

Howkins, J. (2007). The Creative Economy: How People Make Money from Ideas. London: Penguin Books.<br />

Melnikas, B. (2004a). Regionų plėtra ir inovacijos: integracijos į ES laikotarpio prioritetai. Strateginė savivalda (Strategic<br />

Self-Management). Strateginės savivaldos institutas, Nr. 1.<br />

Melnikas, B., Jakubavičius, A., Strazdas, R. (2004b). Inovacijų vadyba. Vilnius: Technika.<br />

Kasperavičius, P., Žilinskas, V. (2004). Intelektinė nuosavybė ir jos apsauga. Klaipėda: Klaipėdos universiteto leidykla.<br />

LR Statistikos departamentas. (<strong>2012</strong>). Prieiga internetu: [žiūrėta<br />

<strong>2012</strong>.02.25].<br />

Strazdas, R., Bareika, R. (2010). Produkto inovacijų kūrimo modelių tobulinimas. Mokslas – Lietuvos ateitis, Nr. 2 (2).<br />

Tvaronavičius, V. (2011). Inovacijų ir materialiųjų investicijų poveikis šalies ekonominiam augimui: Lietuva Europos<br />

Sąjungos šalių kontekste. Daktaro disertacijos santrauka. Socialiniai mokslai, ekonomika (04S). Vilnius: Technika.<br />

Valentinavičius, S. (2006). Inovacinio verslo plėtra: problemos ir galimybės. Ekonomika, Nr. 74.<br />

Žilinskas, V. J., Kasperavičius, P., Kiškis, M. (2007). Intelektinė nuosavybė ir jos teisinė apsauga. Klaipėda.<br />

Журавлев, В. А. (2008). Копайте глубже... Креативное мышление, креативный менеджмент и инновационное<br />

развитие общества. Креативная экономика, № 4. Москва: Роспечать.<br />

LITHUANIAN INNOVATION ACTIVITY TRENDS AND ANALYSIS<br />

OF OPPORTUNITIES FOR IMPROVEMENT IN THE CONTEXT<br />

OF THE EUROPEAN UNION<br />

Vytautas Jonas Žilinskas, Jelena Dementjeva<br />

Klaipėda University (Lithuania)<br />

Summary<br />

The focus of European Union regional development policy to address should be relevant to the development<br />

of regional innovation policy, the latter providing a variety of regional and international competitiveness<br />

forms of innovation in the development, useful for promoting social and economic development.<br />

Lithuania‘s innovation activity development is particularly actually and important because it is, notably,<br />

the country’s weak economic position, and secondly, appropriate innovation activity can ensure the country‘s<br />

competitiveness regionally and globally. It should be noted that in Lithuania, paid insufficient attention<br />

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to innovative activities, especially to generate and commercialize innovative ideas and new knowledge in<br />

organizations.<br />

The article aims – to provide the Lithuanian innovation activity development opportunities to ensure the<br />

competitiveness of the European Union market.<br />

Each country aim to economic development and integration in the European Union (EU) and the global<br />

economy, have often to improve their economic and social activities. Scientists notes that one of the most<br />

effective ways of modernization – the innovation development and use in all economic sectors. Innovations<br />

are necessary because the shorter period for goods and services life cycle, attract new investment, which encourages<br />

organizations to not only provide goods and services available on the market, but also look for ways<br />

to improve them. Innovations to be construed as organizations options, enabling a competitive advantage,<br />

and on the other hand, identifies innovation as a key national and global economic growth factors.<br />

The article analyzes the importance of innovation for competitiveness of the country, analyzed the summary<br />

innovation index as a measuring tool, the structure, one of Europe 2020 priorities objectives indicators<br />

of innovative activities carried out in Lithuania trends, analysis of the strengths and weaknesses, and provide<br />

guidelines for improving regional and global competitiveness.<br />

Very topical is the growth strategy of the decade – Europe 2020. Europe 2020 objectives are taken into<br />

account both national and EU level. The authors consider, that crucial Europe 2020 strategies objective is<br />

associated with the development of innovation, which enables to ensure Lithuania‘s competitiveness regionally<br />

and globally.<br />

Based on the average innovation performance, the Member States fall into four performance groups: The<br />

performance of Denmark, Finland, Germany and Sweden is well above that of the EU27 average. These<br />

countries are the ‘Innovation leaders’. Austria, Belgium, Cyprus, Estonia, France, Ireland, Luxembourg,<br />

Netherlands, Slovenia and the UK all show a performance close to that of the EU27 average. These countries<br />

are the ‘Innovation followers’. The performance of Czech Republic, Greece, Hungary, Italy, Malta, Poland,<br />

Portugal, Slovakia and Spain is below that of the EU27 average. These countries are ‘Moderate innovators’.<br />

The performance of Bulgaria, Latvia, Lithuania and Romania is well below that of the EU27 average. These<br />

countries are ‘Modest innovators’.<br />

A comparison with other European countries not belonging to the European Union shows that Switzerland<br />

is the overall Innovation leader continuously outperforming all EU27 countries. Iceland is part of the<br />

Innovation followers, Croatia, Norway and Serbia of the Moderate innovators and the Former Yugoslav Republic<br />

of Macedonia and Turkey of the Modest innovators. For Croatia, Serbia and Turkey growth has been<br />

well above the EU27 average.<br />

Comparing the EU27 with a selected group of major global competitors shows that the USA, Japan and<br />

South Korea have a performance lead over the EU27. This lead has been increasing for South Korea, has remained<br />

stable for the US and has been decreasing for Japan. The global innovation leaders US and Japan are<br />

particularly dominating the EU27 in indicators capturing business activity and public-private cooperation.<br />

The EU27 has a performance lead over Australia, Canada and all BRICS countries (Brazil, Russia, India,<br />

China and South Africa). This lead has been increasing compared to Canada, Russia and South Africa, has<br />

remained stable to Australia and has been decreasing to Brazil and in particular to China and India. China<br />

has been closing the innovation gap to Europe continuously in the last few years.<br />

Lithuania Gross domestic expenditure on R&D on the country’s GDP is low compared to the EU-27 overall<br />

and with the strategic objectives. Provided for Europe 2020 objective in innovations development have<br />

reached Finland, Sweden and Denmark.<br />

So, Lithuania in the European Union that is the Modest innovators and their innovative activity developing<br />

the slowest. It was found that very few investment in R&D, is limited private enterprise investment<br />

in innovations, not sufficiently developed research system, but sufficiently developed financial and support<br />

system, are weak links and enterpreunership, low innovative organizations, weak labor recruitment in innovative<br />

sectors, weak meduim and hight-tech products export, and low purchases of foreign licenses and<br />

patents. The authors present proposal to improve the innovation activities in Lithuania.<br />

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Vytautas Jonas Žilinskas, Jelena Dementjeva<br />

LIETUVOS INOVACINĖS VEIKLOS TENDENCIJOS IR TOBULINIMO GALIMYBIŲ ANALIZĖ EUROPOS SĄJUNGOS KONTEKSTE<br />

In order to activate the development of innovative activities in Lithuania for the competitiveness of the<br />

EU and internationally proposed: first, to effectively exploit the scientific potential of higher education including<br />

future professionals (students), developing and promoting innovation. In this way to can take advantage<br />

of Lithuanian human resources potential.<br />

In addition, the proposed development of intellectual capital, i.e. to include in education programs intellectual<br />

property, creativity management disciplines. Second, private organizations should invest more<br />

in research to the long-term benefits. For cost minimization organizations need to cooperate to innovation<br />

development. Organizations can take advantage of one of the “innovation leaders”, the Japanese experience<br />

– acquiring foreign licenses to use modern technologies in their business. Third, the governmental level,<br />

it is proposed to attract more foreign direct investment in innovation-intensive sectors and take advantage<br />

of the franchising benefits. Moreover, it must do more to promote entrepreneurship development through<br />

innovation, i.e. to develop innovative technological incubation centers and parks.<br />

KEY WORDS: Innovation, Europe 2020, the summary innovation index, competitiveness.<br />

JEL codes: O300, O310, O330.<br />

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Studentų Verslumo ugdymo tyrimas<br />

vakarų Lietuvos regione<br />

Aurimas Župerka 1 , Erika Župerkienė 2<br />

Klaipėdos <strong>universitetas</strong> (Lietuva)<br />

Anotacija<br />

Straipsnyje ištirta Vakarų Lietuvos regiono studentų verslumo ugdymo situacija. Nagrinėjama, kaip aukštojo mokslo institucijų lygyje<br />

ugdyti studentų verslumą, skatinant kurti nuosavą verslą. Straipsnyje apibendrinta mokslinė literatūra verslumo ugdymo tematika;<br />

išskirti kritiniai studentų verslumą lemiantys veiksniai; atliktas studentų verslumo ugdymo Vakarų Lietuvos regione situacijos tyrimas;<br />

pateikiama siūlymų, kaip tobulinti verslumo ugdymo procesą Vakarų Lietuvos aukštosiose mokyklose.<br />

PAGRINDINIAI ŽODŽIAI: verslumas, verslumo ugdymas, vadyba, verslininkas.<br />

JEL klasifikacija: M100<br />

Įvadas<br />

Šiuolaikinės visuomenės ekonominiuose, socialiniuose, psichologiniuose vystymosi procesuose verslumo<br />

reikšmė didėja. Visuomenės pažangos kryptis ir vystymosi trajektorija priklauso nuo verslininkų skaičiaus ir jų gebėjimų.<br />

Individo verslumas padeda suvokti ir įžvelgti naujas veiklos plėtros galimybes, taip puoselėjant visuomenės<br />

gerovę. Ekonominė, socialinė, psichologinė verslumo reikšmė, aktualizuoja individo verslumo ugdymo klausimą.<br />

Studentų, kurie savo karjerą sieja su nuosavo verslo kūrimu ir plėtojimu, verslumo ugdymas tampa svarbia<br />

akademinių tyrimų sritimi, tačiau tai menkai suprastas reiškinys. Nors verslumo ugdymo poreikis analizuojamas<br />

mokslinėje literatūroje, ugdymo proceso rezultatyvumas vis dar yra nepakankamas.<br />

Studentų verslumo ugdymas yra mažai tyrinėtas, sudėtingas, kompleksinis, daugelį mokslinės ir praktinės<br />

veiklos sričių (ekonomikos, vadybos, edukologijos, psichologijos) siejantis reiškinys.<br />

Užsienio šalių ir Lietuvos mokslininkų tyrimuose verslumo ugdymas nagrinėjamas įvairiais aspektais.<br />

Diskutuojama dėl verslumo sąvokos (Drucker, 1985; Hisrich, Peters, 1998; Timmons, Spinelli, 2003; Kirby,<br />

2003), skiriamos verslaus asmens savybės ir bruožai, kuriuos reikia ugdyti (Robinson ir kt., 1991; Caird,<br />

1993; Utsch ir kt., 1999; Cromie, 2000; Henry ir kt., 2003, 2005), atskleidžiamas gebėjimų, kuriais pasižymi<br />

verslus asmuo, turinys (Gartner, 1988; Garavan, O’Cinneide, 1994b; McCarthy, 2000; Raffo ir kt., 2000) bei<br />

tie gebėjimai, kurių reikia norint kurti verslo įmonę ar dirbti organizacijoje (Gibb, Nelson, 1996; Rae, 1999,<br />

2000; Galloway ir kt., 2005). Verslumas nagrinėjamas kaip procesas ir teigiama, kad šis procesas bei verslumo<br />

ugdymas turi būti glaudžiai tarpusavyje susiję, išlaikomas holistiškumas ir dermė (McMullan, Long,<br />

1987; O’Gorman ir Cunningham, 1997; Kirby, 2003; Timmons, Spinelli, 2003; Heinonen, Poikkijoki, 2006).<br />

1<br />

Aurimas Župerka – Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra, lektorius. Moksliniai interesai:<br />

rinkodaros valdymas, verslumo problemos.<br />

El. paštas: aurimas_zuperka@hotmail.com<br />

Tel.: +370 610 211 41<br />

2<br />

Erika Župerkienė – Klaipėdos universiteto Socialinių mokslų fakulteto Vadybos katedra, lektorė. Moksliniai interesai: personalo<br />

valdymas, vadovavimas, vadovavimo asmeninės ir dalykinės savybės, vadovavimo savybių bei verslumo ugdymas, paslaugų<br />

vadyba ir rinkodara.<br />

El. paštas: erikazuperkienė@gmail.com<br />

Tel.: +370 689 384 15<br />

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Aurimas Župerka, Erika Župerkienė<br />

Studentų Verslumo ugdymo tyrimas vakarų Lietuvos regione<br />

Lietuvoje ekonomikos, edukologijos, vadybos, psichologijos moksliniuose tyrimuose taip pat analizuojamas<br />

verslumas, verslininkui būdingos savybės, bruožai ir gebėjimai. Apibūdintos verslininko, verslumo<br />

ir verslininkystės sąvokos (Lydeka, 1996), nagrinėta verslumo, kaip asmenybės savybės, raiška moksleivių<br />

populiacijoje (Valuckienė, Ruškus, Balčiūnas, 2004), analizuotos verslo rūšys ir verslininkystė, kaip ūkinės<br />

veiklos forma (Martinkus, Žickienė, 2006). Tačiau tyrimų, kur būtų nagrinėjama studentų verslumo ugdymo<br />

įtaka studentų nuosavo verslo kūrimo ketinimams Vakarų Lietuvos regiono kontekste, neatlikta.<br />

Konceptualaus ir metodologiškai pagrįsto požiūrio į studentų verslumo ugdymą nebuvimas yra aktuali ir<br />

spręstina mokslinė problema. Straipsnyje sprendžiama mokslinė problema: kaip aukštojo mokslo institucijų<br />

lygyje ugdyti studentų verslumą, skatinant kurti nuosavą verslą.<br />

Tyrimo objektas – Vakarų Lietuvos regiono studentų verslumo ugdymas.<br />

Tyrimo tikslas: išskiriant studentų nuosavo verslo kūrimo ketinimams įtakos turinčius veiksnius,<br />

numatyti Vakarų Lietuvos regiono studentų verslumo ugdymo perspektyvas. Siekiant suformuluoto tikslo<br />

sprendžiami šie tyrimo uždaviniai:<br />

• y išanalizuoti mokslinę literatūrą, kur nagrinėjama verslumo ugdymo samprata;<br />

• y išskirti kritinius studentų verslumą lemiančius veiksnius;<br />

• y atlikti studentų verslumo ugdymo Vakarų Lietuvos regione situacijos tyrimą;<br />

• y pateikti siūlymų, kaip tobulinti verslumo ugdymo procesą Vakarų Lietuvos aukštosiose mokyklose.<br />

Mokslinio tyrimo metodai: atliekant tyrimą taikyti mokslinės literatūros analizės, sisteminimo, sintezės,<br />

apibendrinimo ir palyginimo metodai bei anketinė apklausa.<br />

1. Verslumo ugdymo sampratos analizė<br />

Verslumo ugdymo sampratos atsiradimui įtakos turėjo skirtingos nuomonės dėl verslumo ugdymo galimybių.<br />

A. Adcroft, R. Wills, S. Dhaliwal (2004) teigia, kad vadybos studijos gali išmokyti techninių gebėjimų,<br />

bet negali daryti įtakos prigimtinėms verslumo savybėms. G. Gorman, D. Hanlon ir W. King (1997) teigia, kad<br />

verslumo galima išmokyti arba bent jau padrąsinti imtis verslo. M. Anselm mano, kad žmonės gimsta su polinkiu<br />

į verslumą, bet jo lygis bus aukštesnis, jeigu bus ugdomi jų verslumo gebėjimai (Garalis, Strazdienė, 2006).<br />

S. Jack ir A. Anderson (1998) verslumo ugdymą santykinai skirstė į meną ir mokslą. Autoriai teigia, kad<br />

mokslo srities, kuri apima funkcinius valdymo gebėjimus, gali būti mokoma. Tuo tarpu meno, kuris integruoja<br />

asmens kūrybiškumo ir inovatyvumo savybes, išmokyti neįmanoma. C. Henry ir kt. (2005) nuomone,<br />

mokyklos ir universitetai turi imtis iniciatyvos ugdyti asmens verslumo savybes.<br />

Verslumo ugdymas apima žinių teikimą, įgūdžių lavinimą, nuostatų ir asmeninių savybių formavimą, atitinkančias<br />

asmens amžių ir suvokimo lygį. Ugdant verslumą, asmuo supažindinamas su idėjomis, suteikiant<br />

teorinių ir praktinių žinių. Šia veikla siekiama, kad asmuo gebėtų planuoti savo karjerą, sėkmingai plėtotų<br />

verslą. V. Gronskas (1995) skiria du verslininkų tapsmo ir ugdymo būdus: egzogeninį (verslininkų aktyvumas,<br />

kūrybiškumas bręsta veikiant išorinėms aplinkos jėgoms, o ne dėl jų vidinių galių) ir endogeninį (verslininku<br />

tampama išnaudojus savo vidinę [psichinę, intelektinę, fizinę] energiją ir valią). Egzogeninį verslininkų tapsmą<br />

lemia verslumo ugdymo sistemos sudarymas, o endogeninis sutelktas ties verslumo ugdymo turiniu.<br />

Vieningo verslumo ugdymo suvokimo stoka rengiant būsimus verslininkus verčia taikyti skirtingas verslumo<br />

ugdymo programas, todėl iki šiol neaišku, kaip verslumas galėtų būti geriausiai ugdomas.<br />

2. Verslo ugdymo galimybių problematika<br />

Verslumo ugdymo galimybių problematika pasireiškia mokslininkų požiūrio skirtumais verslumo ugdymą<br />

skirstant į mokslą ir meną. Pirmoji mokslininkų grupė teigia, kad individo gebėjimas užsiimti verslu<br />

priklauso nuo prigimtinių jo savybių (Saee, 1996). Priešingą požiūrį pateikia K. Vesper (1982), J. Kantor<br />

(1988), kurie pabrėžia individo galimybę įgijus praktinių gebėjimų tapti versliu asmeniu.<br />

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Nuosaikesnės nuomonės verslumo ugdymo galimybės klausimu laikosi G. Gorman ir kt. (1997). Autoriai<br />

(Gibb, 1999; Rae, Carswell, 2001; Wilde, 2004; Leger-Jarniou, 2005; Fayolle, Gailly, 2008 ir kt.) teigia, kad<br />

verslumui individą galima paskatinti, ugdant verslininkui būdingas savybes ir lavinant gebėjimus.<br />

Remdamiesi verslumo ugdymo definicija, A. Fayolle ir B. Gailly (2008) siūlo skirti mokymo ir ugdymo<br />

sampratas. Autorių teigimu, mokymas yra veiksmingas suteikiant individui būtinų žinių. Kadangi verslumas<br />

siejamas su individualia iniciatyva, kūrybiniu potencialu ir inovacijomis, verslininkų buvimo visuomenėje<br />

negalima užtikrinti vien tik žinių perdavimu.<br />

Mokslininkų A. Gibb (1999), D. Rae (2000) nuomone, analizuojant verslumo ugdymo galimybes, reikia<br />

susitelkti ties studentų poreikiu pradėti nuosavą verslą ir vadybos gebėjimų lavinimą. Praktinės veiklos<br />

požiūrio taikymas sudaro galimybę ugdyti potencialius verslininkus (Blieck, 2005; Kyrö, 2005). Studentų<br />

verslumo ugdymo procese „mokymosi veikiant“ metodo taikymas suteikia asmeninio pasitikėjimo, padeda<br />

suvokti savo siekius ir elgesį. Mokslininkai (Ferguson, 2003; Wilde, 2004), analizuodami verslumo mokymo<br />

galimybes, palaiko verslumo kompetencijų ugdymo taikant praktinės veiklos ugdymo metodą požiūrį.<br />

Verslumo ugdymo sistema, pagrįsta mokymo metodais ir programomis, neparengia asmenų sėkmingai<br />

verslo veiklai (Garavan, O’Cinneide, 1994a; Gorman ir kt., 1997). Verslumą nagrinėjantys mokslininkai<br />

sutaria, kad jis ugdomas per patirtimi grįstą veiklą (Gibb, 1987; Deakins, Freel, 1998). Realios aplinkos<br />

modeliavimas verslumo ugdymo procese, suteikiant studentams galimybę formuoti elgesio nuostatas, padėtų<br />

kaupti patirtį, kurios reikia kuriant nuosavą verslą.<br />

Nors dauguma verslininkams būdingų savybių, tokių kaip pasitikėjimas savimi, atkaklumas ir aktyvumas,<br />

negali būti lengvai įgyjamos kabinete, verslumo dėstytojai ir mokytojai atlieka pagrindinį vaidmenį,<br />

perteikdami analitinių metodų sampratą, kas svarbu kuriant naują verslą. Dauguma verslumo ugdymo iniciatyvų<br />

mažai atitinka verslininkų praktinius poreikius. Viena iš tai lemiančių priežasčių yra tai, kad dėstytojai<br />

neturi mažų įmonių valdymo organizacinės ir profesinės-techninės patirties, nesupranta praktinių verslininkų<br />

problemų (Henry ir kt., 2003). Verslumo ugdymo programos turinys labiau orientuotas į užduotis nei į<br />

elgesį, susitelkiant ties mažų įmonių valdymo, finansų ir rinkodaros įgūdžių mokymu, o ne ties kūrybiškumo,<br />

inovatyvumo ir problemų sprendimo gebėjimų ugdymu.<br />

Analizuojant verslumo mokymo galimybes galima daryti išvadą, kad būsimus įmonių verslininkus galima<br />

išmokyti techninių žinių, sunkiau – pakeisti jų asmenines savybes ir vertybes. Nepaisant didelio dėmesio,<br />

kuris skiriamas verslumo ugdymo galimybių problemai, verslumo ugdymo samprata yra „kūdikio“ stadijoje.<br />

Todėl ties šios problemos sprendimu dirbantys mokslininkai yra susitelkę į šios problematikos diskusijas.<br />

3. Tyrimo metodologija<br />

Lietuvos aukštojo mokslo institucijų ir studentų verslumo ugdymo problema nagrinėjama tik verslumo<br />

definicijos lygmenyje. Verslumo ugdymo, integruojančio institucijos ir individo pastangas, stoka suformuoja<br />

problemą, kuri leidžia pagrįsti sudaromos metodologijos poreikį.<br />

Atliekant tyrimą taikomas kiekybinis metodas, padedantis įvertinti studentų verslumui įtakos turinčius<br />

veiksnius. Tyrimui pasirinktas šiuo metu bene svarbiausias sociologinis pirminės informacijos rinkimo metodas<br />

– anketavimas.<br />

Sudarant anketą naudoti kelių rūšių klausimai:<br />

• y klausimai, numatantys atsakymų vertinimą pagal reikšmingumo skalę (skalė, vertinanti tam tikro reiškinio<br />

ar savybės svarbą, kur 1 – visiškai nesvarbu; 2 – nesvarbu; 3 – iš dalies svarbu; 4 – svarbu; 5 –<br />

labai svarbu);<br />

• y klausimai, pasirenkant atsakymą (siūlantys rinktis iš dviejų ar daugiau atsakymų).<br />

Statistiniai duomenys suvesti, apdoroti, analizuoti naudojant statistinį duomenų analizės paketą SPSS 15.0.<br />

Tyrimu siekta išsiaiškinti, kokie verslumo ugdymo instituciniame lygmenyje elementai yra svarbūs skatinant<br />

individo pageidavimą ir galimybę užsiimti nuosavo verslo kūrimu.<br />

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Studentų Verslumo ugdymo tyrimas vakarų Lietuvos regione<br />

4. Respondentų demografinės charakteristikos<br />

Tyrime dalyvavę respondentai skirstomi pagal demografinius rodiklius, kuriuos išskirti padeda respondentų<br />

amžius, lytis, tėvų išsilavinimas, studijuojamas dalykas, studijų forma, studijoms pasirinkta konkreti<br />

institucija ir pasiskirstymas pagal studijas universitete ar kolegijoje.<br />

78,23 proc. apklaustųjų sudarė moterys, 21,77 proc. – vyrai.<br />

32,85 proc. respondentų buvo iki 25 metų amžiaus, 45,56 proc. – nuo 26 iki 30 metų.<br />

Atliekant tyrimą universitete studijuojančių studentų iš viso apklausta 70,74 proc., kolegijose – 29,26 proc.<br />

Daugelis apklaustų studentų studijavo verslo vadybos (61,39 proc.), ekonomikos (19,66 proc.) ir viešojo<br />

administravimo specialybes.<br />

5. Verslumo ugdymo tyrimas<br />

Per apklausą studentai, vertindami institucijos tikslus ugdant verslumą, skyrė svarbiausius institucijos<br />

prioritetus: orientaciją į objektyvumą sprendžiant problemas (3,53 balo), į pasikeitimą idėjomis ir informacija<br />

(3,47 balo) ir į verslaus mentaliteto ugdymą (3,52 balo). Gauti standartinio nuokrypio rezultatai rodo<br />

respondentų atsakymų panašumą vertinant išskirtus institucinius verslumo ugdymo tikslus. Institucijos verslumo<br />

ugdymo tikslų vertinimas pateikiamas 1 lentelėje.<br />

Studentai, vertindami institucijos verslumo ugdymo turinį, išskyrė svarbiausius institucijos prioritetus:<br />

verslumo ugdymo turinį lemia gebėjimas rizikuoti (3,35 balo), asmeninių savybių (3,28 balo) ir tam tikro mąstymo<br />

lavinimas (3,04 balo). Rezultatai pateikiami 2 lentelėje. Reikia pabrėžti, kad respondentai, vertindami<br />

ugdymo galimybes, teigia, jog verslumas yra išugdoma kompetencija, bet ugdymą riboja gebėjimas suformuoti<br />

verslininkams būdingas savybes (3,09 balo), kuriomis jie skiriasi nuo kitos žmonių populiacijos. Standartinio<br />

nuokrypio rezultatai rodo respondentų atsakymų panašumą vertinant institucinio verslumo ugdymo turinį.<br />

Taikomų verslumo ugdymo metodų vertingumas šiame tyrime analizuotas pagal mokslinėje literatūroje<br />

išskirtas atskiras su versliu asmeniu siejamas asmenines savybes – pasiekimais, pasirengimu rizikuoti, vidine<br />

kontrole ir pasitikėjimu savimi. Nors individualus ugdymo metodas vertintas atskirai pagal kiekvieną<br />

savybę, galima pastebėti, kad išskirti metodai su tam tikromis išlygomis vienodai lemia išskirtų asmeninių<br />

savybių ugdymą. Nustatyta, kad ugdant individo verslumą, atsižvelgiant į pasirinktus ugdymo metodus, kaip<br />

reikšmingiausius studentai įvardijo praktinę veiklą, t. y. darbą verslo įmonėje, antras pagal reikšmingumą<br />

ugdymo metodas, veikiantis asmeninių savybių grupę, yra problemų sprendimo metodas, trečias pagal reikšmingumą<br />

kritinio mąstymo metodas taikomas verslaus asmens savybėms ugdytis (3 lentelė).<br />

Lentelė 1. Institucijos tikslų ugdant verslumą vertinimas<br />

Teiginiai N Vidurkis<br />

Standartinis<br />

nuokrypis<br />

Ugdant individo verslumą svarbesni praktiniai įgūdžiai, o ne asmeninės savybės 417 2,99 1,00<br />

Ugdant individo verslumą reikia taikyti analogiškus metodus, kaip ir mokant<br />

kitų dalykų<br />

417 3,15 0,86<br />

Ugdant individo verslumą problemas reikia spręsti objektyviu būdu, o ne<br />

emociškai įsitraukti į jų sprendimą<br />

417 3,53 0,92<br />

Ugdant individo verslumą reikia perimti kitų idėjas ir keistis informacija, o ne<br />

veikti vienam<br />

415 3,47 0,95<br />

Ugdant individo verslumą reikia ugdyti verslininkišką mentalitetą, o ne sutelkti<br />

pastangas į konkrečius vadybos metodus<br />

415 3,52 0,80<br />

Ugdant individo verslumą problemas reikia spręsti taikant metodines ir<br />

racionalias procedūras, o ne pasitelkiant įžvalgą ir asmeninę intuiciją<br />

416 3,25 0,92<br />

Šaltinis: sudaryta autorių<br />

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Lentelė 2. Verslumo ugdymo turinio vertinimas<br />

Teiginiai N Vidurkis<br />

Standartinis<br />

nuokrypis<br />

Verslumas yra išugdoma kompetencija, o ne įgimtas polinkis ar kultūros<br />

bruožas<br />

417 3,09 0,85<br />

Asmeninės savybės, tokios kaip kūrybiškumas, novatoriškumas, gali būti<br />

greitai patobulintos individui išklausius mokymo kursus<br />

416 3,03 0,91<br />

Ugdyti individų verslumą sunku, nes tik maža žmonių dalis turi verslininkams<br />

būdingų savybių<br />

416 3,28 0,82<br />

Talentas gebėti rizikuoti verslininkui kur kas svarbesnis nei formalus verslo<br />

funkcijų mokymas<br />

416 3,35 0,94<br />

Verslumas yra griežtai akademinis mokymo dalykas 416 2,30 0,88<br />

Ugdant individo verslumą svarbiau suteikti studentams verslo organizacijos<br />

funkcijų pagrindus (finansų, rinkodaros, apskaitos žinių), nei skatinti jų<br />

416 2,84 0,90<br />

kūrybiškumą, vaizduotę ir novatoriškumą<br />

Verslumo ugdymo tikslas – lavinti aukštesnio lygio mąstymą, o ne praktinius<br />

įgūdžius<br />

415 3,04 0,91<br />

Ugdant individo verslumą svarbiau skatinti studentą analizuoti save, savo<br />

emocijas ir vertybes, nei mokyti specialių verslo funkcijų<br />

417 2,92 0,88<br />

Šaltinis: sudaryta autorių<br />

Vertinant verslumo ugdymo auditorijos reikšmę, tirta grupė skirstoma atsižvelgiant į tai, studentas studijuoja<br />

universitete ar kolegijoje, į studijų formą, dalyką, lytį ir amžių.<br />

Lentelė 3. Verslumo ugdymo metodų vertinimas<br />

Savybės<br />

Metodai<br />

Pasiekimai Pasirengimas rizikuoti Vidinė kontrolė Pasitikėjimas savimi<br />

Knygų skaitymas 3,7 3,07 3,65 3,49<br />

Paskaitos 3,9 3,35 3,49 3,53<br />

Verslo plano rengimas 4,02 3,7 3,31 3,47<br />

Vizitai verslo įmonėje 4,07 3,91 3,51 3,8<br />

Konsultacijos 4,17 3,96 3,89 3,97<br />

Darbas verslo įmonėje 4,44 4,12 3,84 4,08<br />

Dialogai 3,79 3,68 3,8 3,95<br />

Modeliavimas kompiuteriu 3,56 3,34 3,05 3<br />

Vaidmens imitavimas 3,56 3,57 3,62 3,69<br />

Atvejų analizė 3,81 3,98 3,74 3,72<br />

Pranešimų rengimas ir aptarimas 3,68 3,42 3,58 3,88<br />

Ugdomasis vadovavimas 3,68 3,65 3,63 3,76<br />

Smegenų šturmas 3,66 3,6 3,65 3,68<br />

Komandiniai projektai 4,05 3,8 3,71 3,94<br />

Problemos sprendimas 4,21 4,13 4,04 4,11<br />

Kritinis mąstymas 4,22 4,18 4,02 4,05<br />

Tarpdalykinis žinių taikymas 3,91 3,64 3,51 3,59<br />

Šaltinis: sudaryta autorių<br />

Vertindami verslo studijų rezultatą (4 lentelė) studentai išskyrė, kad studijuojant lavinami jų socialiniai ir<br />

vadovavimo įgūdžiai (3,5 balo) ir jie įgyja žinių, kurios būtinos norint pradėti verslą (3,42 balo).<br />

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Studentų Verslumo ugdymo tyrimas vakarų Lietuvos regione<br />

Lentelė 4. Verslumo ugdymo proceso instituciniame lygmenyje vertinimas<br />

Procesas N Vidurkis<br />

Standartinis<br />

nuokrypis<br />

Skatina asmenį plėtoti naujas verslo idėjas 417 2,63 0,91<br />

Lavinami socialiniai ir vadovavimo įgūdžiai 416 3,50 0,90<br />

Suteikia žinių, kurios būtinos norint pradėti naujos verslo įmonės veiklą 417 3,42 0,91<br />

Skatina tarpdalykinių studentų komandų sudarymą 414 3,00 0,89<br />

Užtikrina glaudžius ryšius su verslą skatinančiomis institucijomis 416 2,51 0,97<br />

Skatina naujų verslo įmonių kūrimo procesą 417 2,57 0,97<br />

Šaltinis: sudaryta autorių<br />

Studijų rezultatų vertinimas verslumo ugdymo kontekste padeda identifikuoti ir silpnąsias ugdymo proceso<br />

puses. Pagrindinis verslumo ugdymo trūkumas pasireiškia nepakankamu asmens skatinimu plėtoti naujas<br />

verslo idėjas (2,63 balo), silpni ryšiai su verslą skatinančiomis institucijomis (2,51 balo), menkas naujų<br />

verslo įmonių kūrimo proceso skatinimas (2,57 balo).<br />

Vertinant versliems asmenims būdingas savybes skiriamos dvi proaktyvumo ir kūrybiškumo savybės.<br />

Proaktyvumo savybė vertinta remiantis trimis studentams pateiktais teiginiais. Atlikta apklausa parodė, kad<br />

proaktyvumo savybė būdinga apklausoje dalyvavusiems studentams. Vidutinis teiginių vertinimas pagal<br />

konkrečius teiginius kinta nuo 3,58 iki 3,89 balo. Standartinis nuokrypis rodo, kad daugumos respondentų<br />

vertinimas yra arčiau nurodyto vertinimo reikšmės, atitinkamai kinta nuo 0,8 iki 0,88 (5 lentelė).<br />

Kūrybiškumo savybei įvertinti pateikti trys teiginiai. Tyrimu vertinant, ar asmeniui būdingas kūrybiškumas,<br />

nustatyta, kad respondentai iš dalies linkę sau priskirti kūrybiškumą, kaip būdingą savybę. Pateiktų<br />

vertinti teiginių reikšmė kinta nuo 2,45 iki 3,47 balo. Standartinio nuokrypio reikšmės yra aukštesnės nei<br />

vertinant proaktyvumo savybę. Jos atitinkamai pagal kiekvieną teiginį kinta nuo 0,84 iki 0,95 (5 lentelė).<br />

Lentelė 5. Asmens savybių vertinimas<br />

Savybės N Vidurkis<br />

Standartinis<br />

nuokrypis<br />

Proaktyvumas<br />

Aš visada ieškau geriausių veiklos atlikimo būdų 415 3,89 0,83<br />

Jeigu tikiu idėja, jokie sunkumai man nesutrukdys jos įgyvendinti 417 3,74 0,88<br />

Jeigu matau tai, kas man nepatinka, aš tai pakeičiu 414 3,58 0,80<br />

Kūrybiškumas<br />

Dažniausiai aš neturiu naujų idėjų 416 2,45 0,95<br />

Aš sugalvoju kūrybišką problemos sprendimą 415 3,31 0,84<br />

Gerinant savo veiklos rezultatus sugalvoju naujų ir praktiškų idėjų 417 3,47 0,84<br />

Šaltinis: sudaryta autorių<br />

Kitas institucinio verslumo ugdymo vertinimo elementas apibrėžiamas individui priskiriant vertybes,<br />

kuriomis grindžiamos asmens veiklos savame versle nuostatos. Tyrimu identifikuotos vadybos ir verslo<br />

administravimo kryptyje studijuojantiems studentams būdingos vertybės. Svarbiausios vertybės siejamos su<br />

praktine verslo veikla.<br />

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Lentelė 6. Individualių vertybių reikšmė<br />

Vertybės N Vidurkis<br />

Standartinis<br />

nuokrypis<br />

Veiksminga konkurencija rinkoje 418 4,01 0,81<br />

Didelės pajamos 418 3,97 0,79<br />

Veikla, teikianti asmeninį pasitenkinimą 418 4,22 0,81<br />

Visuomeninis pripažinimas 411 4,08 0,82<br />

Bendruomenės problemų sprendimas 416 3,73 0,80<br />

Verslo palaikymas 417 4,18 0,75<br />

Teigiamo augimo išlaikymas 417 4,29 0,74<br />

Šaltinis: sudaryta autorių<br />

Respondentams svarbus nuosavo verslo teigiamo augimo išlaikymas (vertintas 4,29 balo), reikšminga<br />

vertybė siejama su praktine veikla, kuri asmeniui teikia asmeninį pasitenkinimą (vertinta 4,22 balo), bei<br />

verslo palaikymas (vertintas 4,18 balo) (6 lentelė). Nors remiantis atliktu tyrimu respondentai ir sutinka, kad<br />

bendruomenės problemų sprendimas yra svarbus aspektas, tačiau yra mažiau reikšmingas nei su nuosavu<br />

verslu siejama vertybė. Socialinis vertybės aspektas individui yra mažiau reikšmingas nei verslo, kartu ir<br />

asmeninė sėkmė (6 lentelė).<br />

Lentelė 7. Verslininkui priskiriamų įgūdžių reikšmingumas<br />

Įgūdžiai N Vidurkis Standartinis nuokrypis<br />

Galimybių nustatymo 416 3,99 0,83<br />

Finansinio raštingumo 415 4,04 2,15<br />

Problemų sprendimo 415 4,46 0,70<br />

Vadovavimo 416 4,61 0,60<br />

Bendravimo 414 4,44 0,72<br />

Naujų produktų/paslaugų kūrimo 416 4,09 0,82<br />

Bendradarbiavimo 416 4,35 0,70<br />

Kontaktų užmezgimo 416 4,51 0,66<br />

Pardavimo 415 4,23 0,76<br />

Verslo plano rengimo 417 4,17 0,83<br />

Planavimo 417 4,45 0,68<br />

Derybiniai 417 4,41 0,68<br />

Skaičiavimo 417 4,00 0,83<br />

Emocijų kontrolės 417 3,98 0,83<br />

Tyrimo 417 3,71 0,83<br />

Technologijų taikymo 416 4,05 0,84<br />

Šaltinis: sudaryta autorių<br />

Lentelė 8. Studentų verslumo įgūdžių reikšmingumas<br />

Įgūdžiai N Vidurkis Standartinis nuokrypis<br />

Galimybių nustatymo 416 3,41 0,75<br />

Finansinio raštingumo 417 3,54 2,56<br />

Problemų sprendimo 416 3,87 0,72<br />

Vadovavimo 417 3,70 0,86<br />

Bendravimo 417 4,12 0,79<br />

Naujų produktų/paslaugų kūrimo 416 2,92 0,97<br />

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Studentų Verslumo ugdymo tyrimas vakarų Lietuvos regione<br />

Įgūdžiai N Vidurkis Standartinis nuokrypis<br />

Bendradarbiavimo 417 3,91 0,80<br />

Kontaktų užmezgimo 416 3,78 0,85<br />

Pardavimo 416 3,45 2,68<br />

Verslo plano rengimo 417 3,10 0,97<br />

Planavimo 415 3,73 0,81<br />

Derybiniai 417 3,52 0,91<br />

Skaičiavimo 415 3,67 0,93<br />

Emocijų kontrolės 415 3,79 0,90<br />

Tyrimo 416 3,14 0,89<br />

Technologijų taikymo 415 3,47 0,99<br />

Šaltinis: sudaryta autorių<br />

Atliekant verslumo įgūdžių tyrimą, pirmiausia respondentų prašyta nustatyti versliems asmenims priskiriamų<br />

įgūdžių reikšmingumą. Pastebėtina, kad išskirti remiantis teorija aprašyti įgūdžiai įvardijami kaip<br />

svarbūs arba labai svarbūs. Tyrimo rezultatai, nusakantys versliems asmenims būdingų įgūdžių vertingumą,<br />

pateikiami 7 lentelėje. Kitu žingsniu respondentų prašyta įvertinti, kiek jiems asmeniškai būdingi tie patys<br />

įgūdžiai (8 lentelė). Vertinant gautus apklausos rezultatus nustatyta, kad pagal kiekvienam asmeniui būdingą<br />

įgūdį studentai identifikuoja silpniau išlavintus savo verslumo įgūdžius.<br />

Tyrimu siekta nustatyti, kaip universitetų ir kolegijų studentai suvokia verslumą. Gauti tyrimo duomenys<br />

rodo, kad verslumas, siejamas su išskirtinėmis asmens savybėmis, kūrybiškumu, novatoriškumu, vaizduote,<br />

įvertintas 3,83 balo; užsispyrimu, išradingumu, mokėjimu įtikinti kitus – 3,80 balo. Tyrimu atskleistas ir<br />

kitas svarbus verslumo suvokimo aspektas. Respondentai, remiantis duomenimis, verslumą sieja su išskirtų<br />

savybių praktiniu taikymu (3,79 balo). Pastebėtina, kad verslumo sampratos problematika, siekiant pateikti<br />

tikslų šio reiškinio apibrėžimą, išlieka aktuali ir tai rodo atliktas tyrimas, kuriame matyti, jog verslumas peržengia<br />

asmeninių savybių ir įgūdžių tam tikrose veiklos srityse ribas (3,88 balo). Apibendrintai galima teigti,<br />

kad verslumą studentai sieja su asmeninėmis savybėmis, turimais įgūdžiais ir praktiniu jų taikymu. Verslumo<br />

suvokimo tyrimo duomenys pateikti 9 lentelėje.<br />

Lentelė 9. Studentų verslumo suvokimas<br />

Verslumo suvokimas N Vidurkis<br />

Standartinis<br />

nuokrypis<br />

Būti versliu reiškia turėti nuosavą verslą ir jį valdyti 418 3,15 0,98<br />

Verslus asmuo tas, kuris pradeda naują verslą 418 2,93 0,90<br />

Verslumas siejamas su praktiniais savo verslo valdymo aspektais 411 3,37 0,81<br />

Verslūs žmonės yra tie, kurie skiriasi nuo kitų žmonių savo savybėmis –<br />

kūrybiškumu, novatoriškumu, vaizduote<br />

416 3,83 1,01<br />

Verslumas tapatinamas su asmeninių savybių – kūrybiškumo, novatoriškumo ir<br />

vaizduotės – išnaudojimu<br />

416 3,79 0,88<br />

Verslininkai – tai žmonės, turintys tam tikrų savybių – užsispyrimo,<br />

išradingumo, gebantys įtikinti kitus<br />

415 3,80 0,90<br />

Būti sėkmingu verslininku reiškia daugiau nei būti įžvalgiu svajotoju ir<br />

charizmatišku vadovu, turinčiu įgūdžių specialiose verslo srityse (rinkodaros, 418 3,88 0,91<br />

finansų valdymo ir kt.)<br />

Verslininkai išsiskiria iš kitų žmonių stipriu pasiekimo ir pasisekimo siekiu 416 3,60 0,97<br />

Verslininkais galima vadinti žmones, kurie kuria naujas verslo organizacijas,<br />

naujas prekes ar paslaugas<br />

417 3,67 0,87<br />

Šaltinis: sudaryta autorių<br />

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Siekiant įvertinti individo ketinimus ateityje kurti nuosavą verslą, tyrimas grindžiamas požiūrio (santykio)<br />

į verslą vertinimu. Teigiamas požiūris į verslą pagrįstas individo ketinimais kurti nuosavą verslą, turint<br />

galimybę ir norint užsiimti nuosavo verslo kūrimu.<br />

Santykis į verslą, kaip vieną iš galimų veiklos alternatyvų, tyrime vertintas per asmeninį, referentinių<br />

grupių, šeimos ir visuomenės požiūrį į nuosavo verslo kūrimą. Tyrimu nustatyta, kad asmeninio, šeimos,<br />

referentinių grupių ir visuomenės požiūrio vertinimu, vyrauja silpnas santykis dėl nuosavo verslo kūrimo<br />

perspektyvos. Įvertinimo reikšmės kinta nuo 2,49 iki 3,17 balo (10 lentelė). Balo reikšmės aiškinamos kaip<br />

nesvarbios ir iš dalies svarbios. Teigiamo santykio į nuosavo verslo kūrimą trūkumas apibrėžiamas kaip<br />

„įsitikinimas, kad Lietuvoje neįmanoma tapti verslininkais“. Apibendrinant gautus tyrimo rezultatus, galima<br />

teigti, kad ugdant individo verslumą viena iš siekiamybių būtų teigiamo požiūrio į nuosavą verslą formavimas.<br />

Ši verslumo ugdymo kryptis yra reikšminga, nes teigiamas požiūris į nuosavo verslo kūrimą didina<br />

asmens galimybes ir norą kurti nuosavą verslą.<br />

Lentelė 10. Požiūrio į nuosavą verslą vertinimas<br />

Teiginiai, išreikšiantys požiūrį į nuosavo verslo kūrimą N Vidurkis<br />

Standartinis<br />

nuokrypis<br />

Mano šeima verslininko karjerą vertina palankiau nei kitų profesijų pasirinkimą 417 2,69 1,01<br />

Mano šalies kultūra palanki kurti verslą 418 2,49 0,95<br />

Verslininkų ekonominė nauda mano šalyje visiškai nevertinama 418 3,00 0,92<br />

Mano draugai verslą vertina palankiau nei kitas veiklas 415 3,05 0,94<br />

Dauguma mano šalies žmonių mano, kad neturi galimybių tapti verslininkais 417 3,44 0,95<br />

Manau, kad mano šalyje, nepaisant kylančios rizikos, verta užsiimti verslu 418 3,17 0,85<br />

Mano draugai verslininko veiklą vertina labiau nei kitas karjeros galimybes 410 2,90 0,92<br />

Mano šalyje vyrauja nuomonė, kad verslininkai apgaudinėja kitus visuomenės<br />

narius<br />

417 3,07 0,99<br />

Šaltinis: sudaryta autorių<br />

Tyrime respondentams pateikti vertinti teiginiai grupuojami į dvi pageidavimų ir galimybių kategorijas.<br />

Lentelė 11. Pageidavimo kategorijos vertinimas<br />

Teiginiai, apibrėžiantys individo pageidavimą kurti nuosavą verslą N Vidurkis<br />

Standartinis<br />

Nuokrypis<br />

Verslininko karjera man visiškai nepriimtina 418 2,15 0,92<br />

Mano draugai palaikytų mano sprendimą kurti nuosavą verslo įmonę 416 3,70 0,84<br />

Aš padaryčiau viską, kad tapčiau verslininku 418 2,95 0,97<br />

Aš sutelksiu visas pastangas, kad įkurčiau ir valdyčiau nuosavą verslo įmonę 415 3,24 1,01<br />

Mano šeima pateisintų sprendimą kurti nuosavą verslo įmonę 417 3,69 0,99<br />

Verslininko karjera man teiktų pasitenkinimą 418 3,54 0,97<br />

Mano profesinis tikslas – verslininko karjera 417 2,89 0,98<br />

Verslininko karjera suteikia daugiau pranašumų nei trūkumų 415 3,29 0,89<br />

Aš neketinu kurti nuosavos verslo įmonės 418 2,43 1,09<br />

Šaltinis: sudaryta autorių<br />

Gauti tyrimo rezultatai (11 lentelė) rodo referentinių grupių (įvertinta 3,7 balo) ir šeimos palaikymą (įvertinta<br />

3,69 balo) asmeniui renkantis verslininko karjerą. Vertinant individo verslininko karjeros pasirinkimą,<br />

kaip pageidaujamą prielaidą, fiksuojamos silpnesnės asmens nuostatos. Perspektyvoje verslininko karjera,<br />

kaip teikianti pasitenkinimą, vertinta 3,54 balo. Galima teigti, kad studentų pageidavimas ateityje užsiimti<br />

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Studentų Verslumo ugdymo tyrimas vakarų Lietuvos regione<br />

nuosavo verslo kūrimu vertintas kaip tarpinė kategorija tarp iš dalies svarbios ir svarbios reikšmės. Studentų<br />

pageidaujamas verslininko karjeros pasirinkimas, kaip profesinis tikslas, tyrime įvertintas 2,89 balo.<br />

Remiantis tyrimo rezultatais galima konstatuoti, kad verslumo ugdymo plėtros kryptis turėtų būti sutelkta į<br />

pageidaujamą verslo kūrimo skatinimą instituciniame lygmenyje.<br />

Tyrimu identifikuota galimybės kategorijos reikšmė formuojant nuosavo verslo kūrimo ketinimus<br />

(12 lentelė). Nustatyta, kad respondentų galimybę užsiimti nuosavo verslu kūrimu riboja ištekliai ir galimybių<br />

įžvalgų stoka (3,86 balo). Galimybę ateityje savo karjerą susieti su nuosavo verslo kūrimu vertinta<br />

3,34 balo. Naujos verslo įmonės kūrimo proceso valdymo gebėjimai vertinti, kaip iš dalies svarbūs vertinant<br />

galimybę kurti nuosavą verslą (3,18 balo). Nuosavo verslo kūrimo galimybės tyrime apibrėžiamos individo<br />

patirtais sunkumais, jo pasirengimu, abejonėmis, kūrybiniu potencialu ir žiniomis, kurių reikia, norint kurti<br />

verslą. Išskirtų aspektų pagrindimo vertinimas kinta nuo 2,54 iki 3,05 balo. Gautos vertinimų reikšmės aiškinamos<br />

kaip iš dalies svarbios.<br />

Lentelė 12. Galimybės kategorijos vertinimas<br />

Teiginiai, apibrėžiantys individo galimybę kurti nuosavą verslą N Vidurkis<br />

Standartinis<br />

Nuokrypis<br />

Man būtų lengva įkurti verslo įmonę ir plėtoti jos veiklą 417 2,61 0,84<br />

Aš manau, kad esu nepasirengęs tapti verslininku 413 2,87 1,11<br />

Aš sugebėsiu valdyti naujos verslo įmonės kūrimo procesą 417 3,18 0,84<br />

Aš abejoju, kad ateityje kursiu nuosavą verslo įmonę 414 2,68 1,08<br />

Jeigu turėčiau galimybių ir išteklių, kurčiau nuosavą verslo įmonę 417 3,86 1,05<br />

Aš esu pasirengęs ateityje kurti nuosavą verslo įmonę 418 3,34 0,97<br />

Jeigu bandyčiau kurti nuosavą verslo įmonę, turėčiau daugiau galimybių<br />

pasiekti sėkmę versle<br />

415 3,05 0,84<br />

Man būtų sunku sukurti verslo idėją 417 2,54 0,93<br />

Aš iš esmės žinau, kaip pradėti kurti nuosavą verslą 418 2,83 0,96<br />

Šaltinis: sudaryta autorių<br />

Tyrimų rezultatų vertinimas baigiamas individo ketinimų nuostatų kurti nuosavą verslą vertinimu. Gauti<br />

tyrimo rezultatai atskleidė, kad 69,64 proc. respondentų yra svarstę galimybę užsiimti nuosavo verslo kūrimu.<br />

Šio tyrimo rezultatas atskleidžia teigiamas Lietuvos studentų ketinimų nuostatas dėl nuosavo verslo<br />

kūrimo. Tačiau verslumo ugdymo procesas realizuojant studentų teigiamus ketinimus turi būti sutelktas į<br />

pageidavimo ir ypač galimybės kategorijų plėtojimą.<br />

Išvados<br />

Atliktas studentų verslumo ugdymo vertinimas padėjo nustatyti, kad skatinant kurti nuosavą verslą reikia<br />

skatinti studentų norą ir galimybę juo užsiimti. Empirinis vertinimas atskleidė, kad skatinant studentų<br />

nuosavo verslo kūrimo galimybę ir norą, reikia ugdyti asmens proaktyvumo ir kūrybiškumo savybę, skatinti<br />

palankų požiūrį šeimos ir draugų aplinkoje, lavinti verslumo įgūdžius. Atliktu tyrimu nustatyta, kad ugdant<br />

studentų verslumą reikšmingas yra su verslumu siejamų asmeninių savybių proaktyvumo ir kūrybiškumo<br />

vystymas. Proaktyvumo savybė ugdoma lavinant techninius ir bendravimo įgūdžius, formuojant palankų<br />

šeimos ir draugų požiūrį į nuosavo verslo kūrimą. Kūrybiškumo savybė ugdoma lavinant techninius įgūdžius.<br />

Į verslumą orientuotos vertybės veiksmingiausiai ugdomos, taikant mentaliteto lavinimo, praktinės<br />

veiklos ir informacijos teikimo metodus, kuriais tobulinami bendravimo, konceptualūs ir techniniai įgūdžiai.<br />

Techniniams verslumo įgūdžiams ugdytis tikslingiausia taikyti modeliavimo-imitavimo (modeliavimą kompiuteriu,<br />

vaidmens imitavimą), bendravimo verslumo įgūdžiams ugdytis – praktinės veiklos (vizitai verslo<br />

įmonėje, konsultacijos, darbas verslo įmonėje) ir mentaliteto lavinimo (kritinis mąstymas, problemos spren-<br />

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dimas, tarpdalykinių žinių taikymas) metodus; konceptualiems verslumo įgūdžiams ugdyti – mentaliteto<br />

lavinimo metodus.<br />

Remiantis tyrimo rezultatais, studentų verslumo ugdymą rekomenduojama plėtoti koreguojant vadybos<br />

programų turinį ir plečiant verslumo ugdymo institucinę sistemą. Plėtojant verslumo ugdymą Lietuvoje,<br />

institucinė verslumo ugdymo sistema turi būti kuriama verslaus universiteto aplinkoje, kurioje <strong>universitetas</strong><br />

prisiima verslumo kultūros ugdymo, skatinimo, verslo kūrimo ir plėtros rėmimo funkcijas.<br />

Verslumo kultūrą reikia plėtoti skatinant studentų verslumo suvokimą ir integruojant mokslinių tyrimų<br />

ir mokymo veiklas. Verslumo skatinimą būtina grįsti veikla, kuri nukreipta į paramos teikimą studentams,<br />

įgyvendinantiems realia verslo idėja paremtą verslo planą.<br />

Plėtojant studentų verslumo ugdymo sistemą reikia atsižvelgti į studentų poreikius. Galimybių versliai<br />

veikti aukštojo mokslo institucijos aplinkoje sudarymas pirmiausia turi pasireikšti studentų motyvacija,<br />

naujovių ir pokyčių siekiu. Įgyvendinant studentų praktinės veiklos etapą institucinės verslumo ugdymo<br />

sistemos aplinkoje būtina sukurti socialinio įgaliojimo sistemą, kuri būtų pagrįsta socialiniais santykiais,<br />

ryšiais, praktika. Reikšmingas vaidmuo šioje sistemoje turi būti numatytas verslo inkubatoriams, kurie teikia<br />

paslaugas studentams ir universiteto absolventams. Plėtojant studentų verslumo ugdymą universiteto lygmenyje,<br />

skleidžiant verslumo ugdymo idėjas, tikslingas būtų verslo centrų kūrimas. Verslumo centrams reikėtų<br />

priskirti verslumo ugdymo ir skatinimo funkciją universiteto lygmenyje. Universitete veikiantys verslumo<br />

centrai vykdytų ryšių su valdžios institucijomis ir verslo partneriais užmezgimo ir palaikymo funkciją, koordinuotų<br />

verslumo ugdymo politiką tarp skirtingų universiteto fakultetų ir katedrų.<br />

Literatūra<br />

Adcroft, A., Wills, R., Dhaliwal, S. (2004). Missing the point? Management education and entrepreneurship. Management<br />

Decision,Vol. 42, iss. 3/4, p. 512–521.<br />

Blieck, G. (2005). The Entrepreneurial Approach to the Curriculum – Case EHSAL European University College<br />

Brussels. In: The Dynamics of Learning Entrepreneurship in a Cross-cultural University Context. Ed. by S. Carter,<br />

D. Jones-Evans. (2000). Enterprise and Small Business: Principles, Practice and Policy. Prentice-Hall, Harlow.<br />

Caird, S. (1993). What do Psychology Tests Suggest about Entrepreneurs? Journal of Managerial Psychology, Vol.<br />

8(6), p. 11–20.<br />

Cromie, S. (2000). Assessing entrepreneurial inclinations: Some approaches and empirical evidence. European Journal<br />

of Work and Organizational Psychology, Vol. 9(1), p. 7–30.<br />

De Faoite, D., Henry, C., Jonhston, K., Sijde, P. (2003). Education and training for entrepreneurs: a consideration of<br />

initiatives in Ireland and The Netherlands. Education+Training, Vol. 45, No. 819, p. 430–438.<br />

Deakins, D., Freel, M. (1998). Entrepreneurial Learning and the Growth Process in SMEs. The Learning Organization,<br />

Vol. 5, No. 3, p. 144–155.<br />

Drucker, P. F. (1985). Innovation and Entrepreneurship. New York: Harper & Row.<br />

Fayolle, A., Gailly, B. (2008). From craft to science: teaching models and learning processes in entrepreneurship education.<br />

Journal of European Industrial Training, Vol. 32 (7), p. 569–593.<br />

Ferguson, E. D. (2003). Work relationships, lifestyle, and mutual respect. Journal of Individual Psychology, Vol. 59,<br />

p. 501–506.<br />

Galloway, L., Anderson, M., Wilson, L. (2005). Enterprise skills for the economy. Education + Training, Vol. 47, No. 1,<br />

p. 7–17.<br />

Garalis, A., Strazdienė, G. (2006). Verslumas: ugdymo programos ir jų efektyvumo raiška. Organizacijų vadyba: sisteminiai<br />

tyrimai, Nr. 38, p. 153–168.<br />

Garavan, T., O’Cinnéide, B. (1994). Entrepreneurship education and training programmes: a review and evaluation.<br />

Journal of European Industrial Training, Part 1, Vol. 18, No. 8, p. 13–12.<br />

Garavan, T. N., O’Cinneide, B. (1994a). Entrepreneurship education and training programmes: a review and evaluation.<br />

Part 1. Journal of European Industrial Training, Vol. 18, No. 8, p. 8–12.<br />

Gartner, W. B. (1988). Who is entrepreneur? Is the wrong question. American Journal of Small Business, Vol. 13, No. 1,<br />

p. 11–32.<br />

Gib, Y. K., Nelson, E. G. (1996). Personal Competences. Training and Assessment: A challenge for Small Business<br />

Trainers. Proceedings of European Small Business Seminar. Finland, p. 97–107.<br />

Gibb, A. (1987). Enterprise Culture – Its Meaning and Implications for Education and Training. MCB University<br />

Press, Bradford.<br />

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Studentų Verslumo ugdymo tyrimas vakarų Lietuvos regione<br />

Gibb, A. A. (1999). Can we build effective entrepreneurship through management development. Journal of General<br />

Management, Vol. 24, No. 4, p. 1–21.<br />

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Hisrich, R. D., Peters, M. P. (1998). Entrepreneurship 4 th ed. Irwin MCGraw-Hill, Boston. MA.<br />

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Socialiniai tyrimai, Nr. 4 (1), p. 59–70. Vilnius: VU leidykla.<br />

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Encyclopedia of Entrepreneurship. Prentice-Hall, Englewood Cliffs, NJ.<br />

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Research of STUDENTS’ ENTREPRENEURSHIP EDUCATION<br />

IN west LITHUANIAN region<br />

Aurimas Župerka, Erika Župerkienė<br />

Klaipėda University (Lithuania)<br />

Summary<br />

The lack of conceptual and method-based attitude to student’s entrepreneurship development is a relevant<br />

and a scientific problem to be solved. The scientific problem – how to develop the entrepreneurship of students<br />

in the level of higher educational institutions, by activating intentions of own business establishment –<br />

is analysed in this article.<br />

The object of research is entrepreneurship development of students in West Lithuania Region.<br />

The goal of the research is to build a model of entrepreneurship development by indicating factors,<br />

influencing students’ intentions of own business establishment, on which basis the perspective trends of entrepreneurship<br />

development of students in Lithuania could be foreseen. While seeking a formulised goal, the<br />

specific tasks of this research are the following:<br />

• y To analyse scientific literature, analysing the concept of entrepreneurship.<br />

• y To indicate critical factors, inducing individual’s entrepreneurship.<br />

• y To identify personal features and skills, required for students’ entrepreneurship development.<br />

To provide proposals how to improve a process of entrepreneurship development in Higher Educational<br />

Institutions of West Lithuania.<br />

Methods of scientific research<br />

Scientific literature analysis, systemization, synthesis, generalisation and comparative methods are used<br />

for theoretical researches. In order to receive information on students’ entrepreneurship development, a<br />

direct data collection by interviewing target group of research was carried out. SPSS program was used for<br />

research data summarization and quantitative data processing methods were applied. Descriptive statistics<br />

methods were applied to setting and evaluation of significant factors of entrepreneurship development, an<br />

interpretation of average evaluation was calculated.<br />

A concept of entrepreneurship development is based on two differentiated opinions of entrepreneurship<br />

development opportunities in scientific researches. A part of authors support a position (Vesper, 1982;<br />

Kantor, 1988; Jack and Anderson, 1998; Adcroft, Wills and Dhaliwal, 2004), that by mean of management<br />

studies students may be trained for technical skills, but natural individual’s entrepreneurship features may<br />

not be influenced. Authors (Gorman, Hanlon and King, 1997; Gibb, 1999; Rae and Carswell, 2001; Wild,<br />

2004; Leger-Jarniou, 2005; Fayolle and Gailly, 2008) state, that entrepreneurship may be taught or at least an<br />

individual may be encouraged to start business establishment. Others relate a leaning to entrepreneurship to<br />

human nature, but stress the possibility to change an entrepreneurship level of individual (Saee, 1996; Henry,<br />

Hill and Leitch, 2005; Garalis, Strazdienė, 2006).<br />

It is offered to transform entrepreneurship development from teaching towards development attitude, as<br />

the authors A. Fayolle and B. Gailly (2008) say, teaching is useful while enduing individual with required<br />

knowledge, since an entrepreneurship must be related to definition of development. Expression of entrepreneurship’s<br />

development possibilities is related to students’ need to start own business. Application of attitude<br />

of practical activity creates a possibility to develop potential entrepreneurs (Blieck, 2005; Kyrö, 2005).<br />

While formulating goals of entrepreneurship development in higher educational institution it is essential<br />

to clearly define them by combining with a result, to be achieved. Selected goals influence studying methods<br />

and means. Although method of lectures’ procedures is widespread in management and administration studies<br />

field, however, as theoretical and practical analysis show, it is of low efficient while activating behavior<br />

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Aurimas Župerka, Erika Župerkienė<br />

Studentų Verslumo ugdymo tyrimas vakarų Lietuvos regione<br />

of enterprising students. Being activating students’ intentions of own business establishment it is a possibility<br />

to influence them within integration of business and entrepreneurs into process of studying and wider analysis<br />

of cases as well as usage of methods in participating in specific projects. Efficiency of students’ entrepreneurship<br />

development in the aspect of intentions of own business establishment, with reference to research<br />

carried out in this dissertation, increase while applying practical activities, where possibilities to study for<br />

students and entrepreneurs are built.<br />

By offering subjects, encouraging entrepreneurship development of students in Lithuania, it is important<br />

to create system of efficiency control, where career intentions of a student could be evaluated. Evaluating<br />

changes of personal features and efficiency of applied methods and activating students’ intentions of own<br />

business establishment, as it was set data during the analysis of this dissertation, must compose components<br />

of control system. By increasing efficiency of business management programs, they must be supplemented<br />

by subjects, encouraging new business opportunities, as well as helping to recognize and use them.<br />

It is offered to relate a trend of entrepreneurship development to development of personal and application<br />

features. While developing students’ entrepreneurship, development of competences must be formed by<br />

developing their perception, skills and knowledge, positive attitude and motivation to own business establishment.<br />

Training of entrepreneurship skills and presentation of knowledge determine a framework of<br />

individual’s strength of creative potential, which an individual may use while discovering new possibilities<br />

of own business establishment. Perception of entrepreneurship in the context of entrepreneurs “making” and<br />

“being” provides with a reason of dual development of entrepreneurship. Acquired knowledge and skills are<br />

more significant for business “making”, and “being” an entrepreneur is related to an attitude to own business<br />

and internal motivation of individual. However, only presentation of knowledge and training of skills will<br />

not compose assumptions to individual to overcome internal barriers of fear and pessimistic moods, while<br />

realising potential intentions of own business establishment. It is necessary to propagate rules of optimistic<br />

attitude towards own business establishment while training individual’s entrepreneurship development.<br />

Key words: entrepreneurship, entrepreneurship development, management, entrepreneur.<br />

JEL codes: M100.<br />

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EU Enlargement – 20 Myths and Facts about Enlargement. (2006). European Commission. Luxembourg:<br />

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Klaipėdos universiteto leidykla<br />

REGIONAL FORMATION AND DEVELOPMENT STUDIES<br />

Journal of Social Sciences<br />

No. 1 (6)<br />

Klaipėda, <strong>2012</strong><br />

SL 1335. <strong>2012</strong> 04 11. Apimtis 26,5 sąl. sp. l. Tiražas 90 egz.<br />

Išleido ir spausdino Klaipėdos universiteto leidykla, Herkaus Manto g. 84, 92294 Klaipėda<br />

Tel. (8 46) 398 891, el. paštas: leidykla@ku.lt; interneto adresas: http://www.ku.lt/leidykla/<br />

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