PRESS RELEASE DIM Launched Its Online-Shop in France - Netrada
PRESS RELEASE DIM Launched Its Online-Shop in France - Netrada
PRESS RELEASE DIM Launched Its Online-Shop in France - Netrada
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<strong>PRESS</strong> <strong>RELEASE</strong><br />
<strong>DIM</strong> <strong>Launched</strong> <strong>Its</strong> <strong>Onl<strong>in</strong>e</strong>-<strong>Shop</strong> <strong>in</strong> <strong>France</strong> with Fashion eCommerce Specialist<br />
NETRADA<br />
Garbsen/Hamburg/Paris, Feb. 21, 2012. <strong>DIM</strong>, the French l<strong>in</strong>gerie hip label, opened its first onl<strong>in</strong>e-shop.<br />
French customers also have immediate onl<strong>in</strong>e access to an array of articles at www.dim.fr. As a full<br />
service eCommerce partner, NETRADA is responsible for <strong>DIM</strong>’s entire eCommerce value cha<strong>in</strong> with<br />
services spann<strong>in</strong>g from shop development, shop operations and content management with digital<br />
imag<strong>in</strong>g to the complete logistics <strong>in</strong>clud<strong>in</strong>g returns handl<strong>in</strong>g, payment process<strong>in</strong>g and customer service.<br />
The onl<strong>in</strong>e shop, co-developed by NETRADA and <strong>DIM</strong>, is tailor made for the specific requirements for<br />
the French market onl<strong>in</strong>e shopper’s needs <strong>in</strong> the l<strong>in</strong>gerie sector. Prior to design<strong>in</strong>g the shops,<br />
NETRADA’s consultant team from Bus<strong>in</strong>ess Development & Performance Management, facilitated a<br />
thorough market study scop<strong>in</strong>g out the potential of onl<strong>in</strong>e shops <strong>in</strong> order to establish the essential<br />
market<strong>in</strong>g measures for the client.<br />
Strategic market<strong>in</strong>g consultancy, Merk Vision & Partners, steered the implementation of the shop for<br />
<strong>DIM</strong>.<br />
The customers can f<strong>in</strong>d a wide variety of women’s l<strong>in</strong>gerie and underwear for men at the <strong>DIM</strong> onl<strong>in</strong>e<br />
shop, which is also <strong>in</strong>cluded <strong>in</strong> the product l<strong>in</strong>e of the associate partner. Articles range from beach<br />
fashion to sleepwear, socks, house slippers and fashion for kids. Clear-cut functionality, <strong>in</strong>tuitive<br />
navigation, and various filter functions simplify the onl<strong>in</strong>e customer’s search for desire articles. The shop<br />
design not only enables a great degree of brand identification, but also ensures an association to high<br />
quality digital imag<strong>in</strong>g, product videos, zoom functions and an <strong>in</strong>teractive siz<strong>in</strong>g guide produc<strong>in</strong>g an<br />
authentic shopp<strong>in</strong>g experience. Standard shipments of purchases amount<strong>in</strong>g to 60 or more euros are<br />
delivered free of charge. The onl<strong>in</strong>e shopper can select various payment methods, for example credit<br />
card or the popular French debit cards and PayPal.<br />
„Due to <strong>DIM</strong>‘s attractive product range and their renown brand, we are expand<strong>in</strong>g our market position <strong>in</strong><br />
<strong>France</strong>. Hence our client portfolio is enhanced with this additional l<strong>in</strong>gerie expert and its high growth<br />
potential <strong>in</strong> the onl<strong>in</strong>e bus<strong>in</strong>ess,“ NETRADA CEO, Joachim Re<strong>in</strong>hardt said. „As <strong>DIM</strong>‘s full service<br />
eCommerce partner, our mission is to develop this growth potential for our fashion partner.“<br />
„It is essential for us to have a solid partnership with NETRADA, viewed as a realistic eCommerce<br />
expert <strong>in</strong> <strong>France</strong> and <strong>in</strong>ternationally. Furthermore, the E-Boutique offers <strong>DIM</strong> the chance to attract new<br />
customers who cont<strong>in</strong>ually <strong>in</strong>crease their onl<strong>in</strong>e purchases,“ Christian Duval, President of DBApparel<br />
Group commented.<br />
About NETRADA:<br />
NETRADA develops and implements <strong>in</strong>ternational full service eCommerce solutions <strong>in</strong> Europe, North<br />
America and Asia focus<strong>in</strong>g on fashion and lifestyle. With 15 years of experience and more than 2,000<br />
employees, NETRADA has established itself as an exclusive partner for top-brands <strong>in</strong> over 70 onl<strong>in</strong>e<br />
country shops <strong>in</strong> Europe and North America. www.netrada.com<br />
About <strong>DIM</strong>:<br />
<strong>DIM</strong> is a market leader <strong>in</strong> the sector of women’s l<strong>in</strong>gerie and tights and men’s underwear. The brand dates back to a<br />
50 year success story and is one of the most popular French brands. The articles are characterized by their high<br />
quality, comfort and <strong>in</strong>novation <strong>in</strong> fabric and technology. Additionally, <strong>DIM</strong> has over 5 associate partners <strong>in</strong> the beach<br />
fashion, sleepwear, kids fashion, socks and house slippers sector.
About Merk Vision & Partners:<br />
Merk Vision & Partners (www.merk-vision.com) is a strategic consultancy specializ<strong>in</strong>g <strong>in</strong> the fashion, exclusive and<br />
cosmetic sectors. One of their ma<strong>in</strong> competencies is the coord<strong>in</strong>ation of client’s start-up phases of eCommerce<br />
projects. As experts <strong>in</strong> develop<strong>in</strong>g brands and multi-channel retail, as well as <strong>in</strong>ternational project management and<br />
change management, Merk Vision & Partners successfully grows and connects digital brands to the traditional retail<br />
world.<br />
Press Contact NETRADA:<br />
NETRADA Management GmbH<br />
D<strong>in</strong>o Scigliano<br />
Leverkusenstraße 54, 22761 Hamburg<br />
+49 40 870001 4222<br />
presse@netrada.com
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