PRESS RELEASE NETRADA launches the new Lacoste online ...
PRESS RELEASE NETRADA launches the new Lacoste online ...
PRESS RELEASE NETRADA launches the new Lacoste online ...
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<strong>PRESS</strong> <strong>RELEASE</strong><br />
<strong>NETRADA</strong> <strong>launches</strong> <strong>the</strong> <strong>new</strong> <strong>Lacoste</strong> <strong>online</strong> shops<br />
The crocodile is now <strong>online</strong> in Germany and Great Britain<br />
GARBSEN, Aug. 23, 2010. <strong>NETRADA</strong> GmbH, a leading fashion e-commerce<br />
provider, is operating two <strong>new</strong> <strong>online</strong> shops for <strong>the</strong> French fashion label <strong>Lacoste</strong>:<br />
The local shops in Germany and Great Britain have been opened at http://shopde.lacoste.com<br />
and http://shop-uk.lacoste.com. After <strong>the</strong> first European <strong>online</strong><br />
shop for France opened successfully about two months ago, rollout of <strong>the</strong> <strong>online</strong><br />
business is thus making rapid progress.<br />
Visitors to <strong>the</strong> shop can choose from a wide range of <strong>Lacoste</strong> clothing and shoes.<br />
Both <strong>the</strong> German and <strong>the</strong> English shop offer various functions that have proven<br />
to be successful in <strong>the</strong> French shop – a sophisticated search function that enables<br />
products to be filtered very easily according to patterns, colors and sizes allows<br />
customers to swiftly locate <strong>the</strong> products <strong>the</strong>y are looking for. In future, it will<br />
also be possible to choose from offers of complete “looks”, so that customers will<br />
be able to select matching articles from <strong>the</strong> entire collection of clothing, shoes<br />
and accessories. Additional product suggestions for putting toge<strong>the</strong>r an outfit and<br />
<strong>the</strong> option of sharing favorite products easily with friends on social networking<br />
sites (such as Facebook and Twitter) with a simple mouse click are fur<strong>the</strong>r<br />
features of <strong>the</strong> <strong>Lacoste</strong> <strong>online</strong> shop.<br />
The local shops operated by <strong>NETRADA</strong> for <strong>Lacoste</strong> in France, Germany and Great<br />
Britain are based on one standardized, central <strong>online</strong> shop platform. “This type of<br />
e-commerce solution meets <strong>the</strong> demands of our international clients in <strong>the</strong><br />
fashion industry. They want a uniform branding, but a local customer approach<br />
and local customer processes “, explains <strong>NETRADA</strong>’s Managing Director Tobias<br />
Hartmann. Thanks to <strong>the</strong> common platform for all local stores, additional<br />
countries can be started up quickly – while taking into account various countryspecific<br />
factors, such as <strong>the</strong> range of products, shipping and <strong>the</strong> <strong>online</strong> shoppers’<br />
payment habits.<br />
As part of <strong>the</strong> service package, <strong>NETRADA</strong> is responsible for <strong>the</strong> entire<br />
e-commerce process chain, from merchandise logistics to digital imaging, <strong>online</strong><br />
marketing and billing services. In addition, <strong>NETRADA</strong> will be handling <strong>the</strong><br />
multilingual customer service for all of <strong>Lacoste</strong>’s local European stores.<br />
<strong>NETRADA</strong> has established itself as <strong>the</strong> leading fashion e-commerce expert, with<br />
over 13 years of experience in fashion e-commerce and more than 50 local shops<br />
which <strong>NETRADA</strong> operates for renowned brands, both in <strong>the</strong> USA and in Europe.<br />
It is for this reason that <strong>the</strong> two <strong>Lacoste</strong> licensees Devanlay (clothing) and<br />
Pentland Brands plc (shoes) decided on <strong>NETRADA</strong> as a partner. For Eric Bascle,<br />
Executive Vice President, Group Strategy & Development Director for Devanlay,
<strong>the</strong> opening of fur<strong>the</strong>r local shops with Netrada is a clear success – “We are<br />
delighted to have such an experienced e-commerce and fashion expert as<br />
Netrada as a partner who will support us fully in <strong>online</strong> sales. We are expecting<br />
substantial <strong>online</strong> growth for <strong>Lacoste</strong> as a part of our multichannel strategy and<br />
we will consistently expand our offering“.<br />
About <strong>NETRADA</strong>:<br />
<strong>NETRADA</strong> offers full service e-commerce solutions for fashion and lifestyle and operates <strong>online</strong><br />
shops for renowned brands in <strong>the</strong> international e-commerce business as a full-service provider.<br />
With thirteen years of experience in this business, <strong>NETRADA</strong> has become <strong>the</strong> exclusive partner of<br />
leading brands and implements successful multichannel solutions.<br />
The range of services cover <strong>the</strong> complete process chain, from <strong>the</strong> operation of <strong>online</strong> shops to<br />
digital imaging of <strong>the</strong> products, <strong>online</strong> marketing, customer services, warehousing, shipping and<br />
payment and billing services. Netrada GmbH is a 100%-owned subsidiary of D+S AG.<br />
www.netrada.com<br />
Press contact:<br />
Sabine Paikert M.A.<br />
Senior Consultant<br />
BSK Becker+Schreiner Kommunikation GmbH<br />
Gießerallee 6<br />
47877 Willich<br />
Tel.: +49-2154 - 81 22 24<br />
Mobile: +49-1577- 14 14 450<br />
Fax: +49-2154 - 81 22 11<br />
E-mail: paikert@kommunikation-bsk.de<br />
Web: www.kommunikation-bsk.de
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