PRESS RELEASE Tory Burch Launches Its European ... - Netrada

PRESS RELEASE
Tory Burch Launches Its European Online Business with Fashion eCommerce
Specialist NETRADA – Tory Burch Now Online in UK
Garbsen/Hamburg/New York, October 8, 2012. World renowned luxury lifestyle brand Tory Burch is
confidently entering the European eCommerce arena relying on NETRADA’s longterm experience in
eCommerce. As of now, British customers have immediate online access to an array of articles of the
popular American fashion brand at www.toryburch.co.uk.
Visitors to the shop can choose from a wide range of Tory Burch clothing, shoes, handbags and
accessories. The online shop is particularly appealing due to its sophisticated design, clear-cut
functionality and detailed product descriptions. The shop not only enables a great degree of brand
identification but also ensures an authentic shopping experience by integrating fashion show videos,
high quality digital images, and social media functionalities. Examples are sharing favorite products
with friends on social networking sites, and helpful features like Tory's city guides and the Tory blog.
As an eCommerce partner, NETRADA is responsible for the entire eFulfillment including logistics,
returns management, payment processing and customer service. With an established eCommerce
business in the USA, supported by the American part of the NETRADA Group, the rollout of Tory
Burch’s online business is now progressing. Within the next months, further online shops will start,
tapping into new potential for growth in the European eCommerce market.
“We are very proud that Tory Burch has chosen NETRADA as its eCommerce partner for the
internationalization of its online business”, says Joachim Reinhardt, CEO of NETRADA Group. “Our
comprehensive service portfolio and profound market know-how combined with local operations in
Europe, North America and Asia allow us to truly develop global eCommerce operations for fashion
brands.”
“We are proud to have NETRADA as our partner. Its experience and commitment will provide
invaluable support for our online business as we expand from the U.S. into the European e-commerce
market,” comments Miki Berardelli, CMO, Tory Burch.
About NETRADA:
NETRADA develops and implements full service eCommerce solutions internationally in Europe, North America
and Asia for the fashion and lifestyle industry. With 15 years of experience and more than 2,500 employees,
NETRADA has established itself as a leading fashion eCommerce expert and exclusive partner for top-brands
with over 70 online country shops worldwide. www.netrada.com
About Tory Burch:
Tory Burch is a luxury lifestyle brand defined by its classic American sportswear with an eclectic sensibility and
attainable price point. It embodies the personal style and spirit of its CEO and designer. Recognizing a void in the
market for an accessibly-priced lifestyle collection with a designer aesthetic, Tory Burch wanted to create stylish
yet wearable clothing, shoes, handbags and accessories for women of all ages. Launched in February 2004, the
Tory Burch collection is now carried in 73 freestanding Tory Burch stores across the U.S., Europe, Middle East,
Latin America and Asia, over 1,000 select department and specialty stores worldwide and on www.toryburch.com.

Press Contact NETRADA:
NETRADA Europe GmbH
Dino Scigliano
Leverkusenstraße 54, 22761 Hamburg
+49 40 870001 4222
presse@netrada.com
Press Contact Tory Burch:
Chiara Rimoldi
crimoldi@toryburch.com
Telephone: +39.02.89.07.53.07
Mobile +39.335.842.98.89
Tory Burch, www.toryburch.com
Via Senato, 14/16 – 20121 Milano