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Competencies, Knowledge, and Skills for District-Level School ...

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Com p e t e n c y 5.3 continued<br />

Adv a n c e d<br />

<strong>Knowledge</strong> Statements<br />

• None<br />

Skill Statements<br />

• Develops a system <strong>for</strong> evaluating training program effectiveness <strong>and</strong> makes<br />

necessary modifications.<br />

• Develops mentoring <strong>and</strong>/or management training programs <strong>for</strong> use in succession<br />

planning.<br />

Jus t -in-ti m e<br />

<strong>Knowledge</strong> Statements<br />

• None<br />

Skill Statements<br />

• None<br />

Functional Area 6: Marketing <strong>and</strong> Communication<br />

Com p e t e n c y 6.1<br />

Develops a systematic approach <strong>for</strong> marketing the<br />

school nutrition program.<br />

Ess e n t i a l<br />

<strong>Knowledge</strong> Statements<br />

• Knows the importance of school nutrition staff in marketing the school nutrition<br />

program.<br />

• Knows the importance of involving stakeholders in implementing marketing<br />

plans, measuring outcomes, <strong>and</strong> interpreting results.<br />

• Knows principles of public relations <strong>and</strong> marketing techniques appropriate <strong>for</strong><br />

the school community.<br />

• Knows the importance of providing high quality, cost-effective services <strong>for</strong><br />

special functions.<br />

22

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