RACING FOR CHANGE ANNUAL REVIEW 2011 INTRODUCTION

Recommendations

Info

RACING FOR CHANGE ANNUAL REVIEW 2011 LOOKING AHEAD Chris McFadden, Chairman The total cost of RfC in 2011, including staff costs, was £950,000. This is a reduction of £350,000 on 2010. The REL board believes that the level of output and achievement based on this budget provides excellent value. We continue to learn from our experiences and this has guided our plans for 2012. Kauto Star leaps the last at Kempton Park 24 25
RACING FOR CHANGE ANNUAL REVIEW 2011 THE SHOWCASE AWARDS First instigated in 2010, these annual awards recognise Racecourse innovation and enterprise and have gone from strength to strength. The 2011 awards received 86 entries from 37 Racecourses, twice the number received in 2010. The awards were designed to celebrate the excellence and innovation being delivered by Britain’s Racecourses in their work to improve the customer experience. A panel of independent judges shortlisted 30 Racecourse initiatives across six categories – events, food and beverage, free racing days, operational excellence, marketing and raceday experience. The judges named Doncaster Racecourse as the Showcase Champion, and the course also collected an award in the Free Raceday category, thanks to their Royal Wedding meeting. The crowd of 23,000 was one of the largest free Royal Wedding events in the UK and was marketed almost exclusively through social media. In the individual categories, York Racecourse won the Marketing Award, following expansion of the fashion aspects at the Ebor Meeting, especially the ‘Fashion in the Field’ initiative. Musselburgh Racecourse was awarded the top prize in the Operational Excellence category for maintaining and improving the Racecourse’s status as a 5 star attraction. Hamilton Park Racecourse was victorious in the Raceday Experience category, following the development of the theatre of the parade ring to inform racegoers about horses and racing in an entertaining and engaging manner. Goodwood Racecourse triumphed in the Food and Beverage category as a result of their partnership with Diageo to design and implement a new Tanqueray Bar. In the Events Category, Carlisle Racecourse came out on top thanks to their Edinburgh Woollen Mill Ultimate Ladies Night in August, where the Racecourse hosted the first-ever six-race lady riders’ only card. Newcastle and Plumpton Racecourses also received highly commended awards for new initiatives. The team from Plumpton Racecourse receive their Showcase award 26 27
Page 1 and 2: ANNUAL REVIEW RACING FOR CHANGE ANN
Page 3 and 4: RACING FOR CHANGE ANNUAL REVIEW 201
Page 11: RACING FOR CHANGE ANNUAL REVIEW 201
Page 17: How to keep up to date with RfC: in

RACING FOR CHANGE ANNUAL REVIEW 2011 INTRODUCTION

Create successful ePaper yourself

Delete template?

Save as template?